Dental Business Plans

Craft a successful dental practice with a well-structured Dental Business Plan. Navigate growth, secure funding, and make informed decisions.

sample dental business plan

By Joshua Napilay on Jun 03, 2024.

Fact Checked by RJ Gumban.

sample dental business plan

What is a Dental Business Plan?

A is a roadmap that outlines a dental practice's goals, strategies, and financial projections. It helps practitioners and stakeholders understand the business's direction and potential outcomes.

Typically created by dentists, entrepreneurs, or dental professionals looking to start their practices or expand existing ones, a well-structured and solid business plan covers a range of essential aspects:

  • Executive summary:  A concise plan overview highlighting key points such as the practice's mission, target market, competitive advantage, and financial projections.
  • Practice description : Detailed information about the dental services offered, the dental team's qualifications, and the unique value proposition that sets the practice apart from competitors.
  • Market analysis:  An assessment of the local dental market, including demographics, competition analysis, and market trends, to identify opportunities and challenges.
  • Sales and marketing strategy:  Plans for attracting and retaining patients, outlining approaches for online and offline marketing, patient engagement, and referral programs.
  • Operational plan:  Details about the practice's day-to-day operations, including staffing, office layout, equipment, technology integration, and appointment scheduling.
  • Financial projections : Forecasts of revenue, expenses, and profitability over a defined period, along with assessing startup costs and potential financing sources.
  • Legal and regulatory considerations:  Ensuring compliance with dental regulations, licensing, insurance, and other legal obligations.
  • Risk assessment:  Identify potential risks and strategies to mitigate them, ensuring a proactive approach to possible challenges.
  • Exit strategy:  Plans for the future, whether growing the practice, selling it, or passing it on to another practitioner.

Creating a dental practice business plan requires careful research, analysis, and strategic thinking. It provides clarity to stakeholders and potential investors about the practice's viability and long-term prospects. By following a well-crafted business structure, dental practitioners can optimize their chances of success in the competitive dental industry.

Printable Dental Business Plan

Download this Dental Business Plan to guide your practice toward success.

How does it work?

Step 1. download the form.

Access the Printable Dental Business Plan form from a reputable source or website.

Step 2. Gather information

Collect all necessary information and data to complete the form, including practice details, market analysis, financial projections, and operational strategies.

Step 3. Read instructions

Carefully read the form's accompanying instructions or guidelines to understand its structure and requirements.

Step 4. Practice description

Provide a clear and concise overview of your dental practice, including its mission, services, and unique value proposition.

Step 5. Market analysis

Analyze the local dental market, including demographics, competition, and trends, to identify your practice's target audience and opportunities.

Step 6. Marketing and sales strategies

Describe your plans for attracting and retaining patients through marketing, advertising, patient engagement, and referral programs.

Step 7. Operational plan

Outline your practice's day-to-day operations, staffing structure, office layout, technology integration, and appointment scheduling process.

Step 8. Financial projections

Project your practice's expected revenue, expenses, and profitability over a specified period, including startup costs and potential funding sources.

Step 9. Legal and regulatory considerations

Address any legal and regulatory obligations relevant to your dental practice, such as licensing, insurance, and compliance with dental regulations.

Step 10. Risk assessment

Identify potential risks your practice might face and detail strategies to mitigate them effectively.

Step 11. Exit strategy

Outline your plans for the practice's future, whether it involves growth, selling, or transitioning to another practitioner.

Step 12. Proofread and review

Thoroughly review the completed form to ensure the provided information's accuracy, coherence, and completeness.

Step 13. Seek professional advice

If needed, consult with legal, financial, or business experts to validate the accuracy and effectiveness of your dental business plan.

Step 14. Print and store

Print a physical copy of the completed dental business plan for your records and safekeeping.

A dental business plan is vital for managing your practice, attracting investors, and achieving your goals in a competitive industry.

Dental Practice Business Plan example (sample)

An illustrative example of a Dental Business Plan can offer valuable insights into the strategic approach for a dental practice. A Dental Business Plans PDF showcases a hypothetical dental practice's blueprint in this context. The example might encompass a brief executive summary outlining the practice's mission, target demographics, and competitive edge. It would delve into comprehensive market analysis, assessing local competition, patient demographics, and emerging trends. The sample plan would also elucidate effective marketing strategies, detailing how the practice aims to attract and retain patients online and offline.

Operational intricacies would be covered, including staffing, office layout, and technology integration. Financial projections would project revenue, expenses, and potential profits, accompanied by a breakdown of startup costs. This hypothetical plan would address legal considerations and potential risks and propose an exit strategy. Such a sample offers practitioners a tangible template to structure their Dental Business Plan, ensuring a clear path toward establishing and flourishing in the dental industry.

Download this Dental Business Plan Example:

Dental Business Plans Example (sample)

When would you use this form?

A  Dental Business Plan  is a pivotal resource for dental practitioners and entrepreneurs alike, serving as a roadmap to navigate the intricate landscape of the dental industry. Here's when this resource becomes indispensable:

  • Starting a new practice:  A Dental Business Plan is essential for dentists launching their practices. It outlines the vision, objectives, and strategies for a successful launch, helping practitioners anticipate challenges and set a clear trajectory.
  • Expanding an existing practice : Established dental practices seeking growth benefit immensely from a Dental Business Plan. It guides expansion efforts by assessing new opportunities, understanding market dynamics, and refining operational and marketing strategies.
  • Securing financing:  When seeking financial support from investors, lenders, or banks, a well-structured Dental Business Plan is crucial. It instills confidence in potential backers by thoroughly analyzing the practice's potential, financial projections, and risk mitigation strategies.
  • Strategic decision-making : Even for ongoing practices, a Dental Business Plan is valuable. It aids in making informed decisions about introducing new services, adopting advanced technologies, or revamping marketing efforts.
  • Professional collaboration:  When collaborating with other dental or medical professionals, such as specialists or associates, a Dental Business Plan aligns expectations and provides a joint roadmap for shared goals.
  • Succession planning : Practitioners considering retirement or transitioning their practice need a Dental Business Plan. It outlines the strategy for passing on the practice while safeguarding its legacy.
  • Navigating challenges : During challenging times like economic downturns or shifts in the healthcare landscape, a Dental Business Plan helps practitioners recalibrate strategies to remain resilient.
  • Legal compliance:  Dental Business Plans ensure adherence to regulatory requirements, licensing, and ethical standards, safeguarding the practice from legal complications.
  • Benchmarking progress : Regularly revisiting the Dental Business Plan enables practitioners to measure their progress against initial goals, fostering continuous improvement.

Enhanced clarity and direction  

Creating a Dental Business Plan provides practitioners with a clear roadmap for their practice's growth and success,  outlining strategic goals and actionable steps.

Informed decision-making 

The comprehensive analysis in crafting a Dental Business Plan ensures that decisions are well-informed, minimizing risks and increasing the likelihood of favorable outcomes.

Investor confidence 

When seeking investment or financing, a robust Dental Business Plan showcases the practice's potential, reassuring investors and lenders about the venture's viability.

Goal alignment 

A Dental Business Plan aligns the entire dental team toward shared objectives, fostering a unified approach and promoting efficient teamwork.

Risk mitigation 

A Dental Business Plan enhances the practice's preparedness to navigate uncertainties by identifying potential challenges and outlining strategies to overcome them.

Long-term viability 

Implementing a Dental Business Plan lays the groundwork for sustainable growth, setting the stage for long-term success and profitability.

A Dental Business Plan is a pivotal resource that assists in planning and launching a dental practice and supports ongoing operations, expansion efforts, and strategic decision-making. Its structured approach empowers practitioners to proactively address challenges, leverage opportunities, and confidently steer their dental ventures toward success.

Moreover, having access to free Dental Business Plans offers an economical way for practitioners to benefit from these advantages while efficiently planning for their practice's prosperous future.

Why use Carepatron as your dental app?

Utilizing Carepatron as your dental app is a strategic choice that offers a comprehensive and streamlined solution for managing your dental business. Carepatron is the premier platform for dental professionals seeking efficient and effective management through a Dental Business app and Dental Business Software. Here's why Carepatron is the best place to fulfill these needs:

  • Integrated functionality:  Carepatron offers an all-in-one solution, seamlessly combining various aspects of dental practice management into a single platform. From appointment scheduling and patient records to billing and treatment planning, it provides comprehensive functionality tailored to the specific needs of dental practices.
  • Customized for dentistry:  Unlike generic business software, Carepatron is specifically designed for dental professionals. It understands dental practices' unique workflows, challenges, and requirements, ensuring its features and tools align perfectly with your industry-specific needs.
  • Efficient patient management:  Carepatron's capabilities empower you to maintain accurate and organized patient records, treatment histories, and appointment schedules. This enhances patient care, satisfaction, and loyalty while streamlining administrative tasks.
  • Clinical documentation:  Carepatron's Dental Business Software strongly emphasizes clinical documentation, enabling you to maintain thorough and compliant patient records. This is vital not only for patient care but also for legal and regulatory purposes.
  • Financial management:  Carepatron facilitates efficient financial management through features like automated billing, insurance claims processing, and financial reporting. It ensures that the financial aspects of your practice run smoothly, minimizing errors and maximizing revenue.
  • User-friendly interface:  Carepatron is known for its user-friendly interface, making it easy for dental professionals and their staff to navigate and use the software effectively. This reduces the learning curve and allows your team to leverage its capabilities quickly.
  • Data security:  The platform prioritizes data security, offering robust encryption and compliance with industry standards. This ensures that your patient's sensitive information is well-protected.

Practice Management Software

Babkins, J. (2022, August 16). Dentistry Business Plan sample. OGScapital. https://www.ogscapital.com/article/dental-office-business-plan-sample/

Dental Office Business Plan - BPlans. (n.d.). Bplans: Free Business Planning Resources and Templates. https://www.bplans.com/dental-office-business-plan/

Dentist Business Plan Template | Business-in-a-BoxTM. (n.d.). https://www.business-in-a-box.com/template/dentist-business-plan-D11957/

FREE 3+ Dental Clinic Business Plan Samples in PDF | MS Word | Apple Pages | Google Docs. (n.d.). sampletemplates.com. https://www.sampletemplates.com/business-templates/plan-templates/dental-clinic-business-plan.html

Lavinsky, D. (2023a). Dental Business Plan Template. Growthink. https://www.growthink.com/businessplan/help-center/dental-business-plan

Lavinsky, D. (2023b). Dental Business Plan Template. PlanBuildr Business Plan Software. https://planbuildr.com/dental-business-plan-template/

Lavinsky, D. (2023c). Dental Business Plan Template [Updated 2023]. BusinessPlanTemplate.com. https://www.businessplantemplate.com/dental-business-plan-template/

Upmetrics. (2023, August 11). Dental Business Plan Template (2023). https://upmetrics.co/template/dental-business-plan

Commonly asked questions

Dental Business Plans help dental professionals start, manage, expand, or optimize their practices.

A solid business plan can help with starting or expanding a dental practice, seeking financing, making strategic decisions, and transitioning the practice plans for succession planning.

Dental business plans set clear goals, analyze the market, plan marketing strategies, detail operations, project finances, mitigate risks, secure financing, and monitor progress. They serve as essential roadmaps for dental practitioners, guiding them through practice management, growth, and decision-making.

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SharpSheets

How to Write a Dental Practice Business Plan: Complete Guide

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  • January 22, 2023

sample dental business plan

👇 Check all our resources on dental practices 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your dental practice, first you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your dental practice . Use this template to create a complete, clear and solid business plan that get you funded.

1. Dental Practice Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a dental practice?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or a private grant

How to write your dental practice’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your dental practice. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

  • Business overview : start by introducing your dental practice, where it is located, how big it is (space and number of dentists). Also mention the services and treatments you offer (if you have any specialty e.g. orthodontics for example), the average prices of treatments, whether they are typically reimbursed or not and to which extent. Finally, add the capacity of your clinic so investors and lenders get an idea of the size of your business before jumping in your financials later (the maximum number of clients you can receive in a day or a week).
  • Market analysis : summarise the market where you will operate and provide a brief about the target audience (age, demographics), market size , competitors , etc. No need to provide granular data here, save it for the Market Overview section later on (or the appendix).
  • People : hiring goes beyond the medical staff for a dental practice. Indeed, if you open a private practice, you may also need a receptionist, a cleaner, and other support staff members. And if you are partnering with other medical professionals, mention every individual’s role in the setup as well as their experience.
  • Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can include here a chart depicting your key financials such as revenue, gross profits, and net profit
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

sample dental business plan

Dental Practice Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Dental Practice Business Overview

The business overview section is where you go into details about your dental practice. A few examples of questions you should answer here include:

  • Why are you starting a dental practice in your area now?
  • What’s the location, and why did you choose it?
  • What dental services (or products) will you offer? Do you have any specialty (e.g. orthodontics)?
  • What will be your operating hours? days?
  • How many dentists will operate in your clinic? Any specialist(s)?
  • What is your target market (youngsters, young professionals, retirees, etc.)?
  • How many patients can you take care of at the same time (how many rooms are there)?
  • What will be the legal structure of your dental practice?

Let’s look at different subsections that you must include:

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

  • Passion & experience of the business owner
  • Rationale behind starting a dental practice today

Passion & experience

You may or may not have prior experience working in the dental industry. So, make it clear in this section to help clients understand what to expect from your practice. Of course, prior experience gives you an edge over your competitors, showing the clients why they should choose your practice over the rest. 

Most often, dentists working in clinics decide to start their own dental practices. Yet it isn’t always the case: if you have entrepreneurial experience and a background in the dental industry (but not necessarily a dentist), you may want to start a dental practice. If the latter though, you will likely start either a franchise or a large clinic (as you may struggle to cover you own salary with a small independent clinic instead).

What justifies your decision to open a dental practice in that location today? For example, if there’s a scarcity of dental practices offering cosmetic fillings in the area, you could jump into the opportunity to fill the gap.

sample dental business plan

b) Business Model

This section outlines the model you intend to adopt when running the business. It should answer the following questions;

  • Will you start an independent dental practice or partner with an existing facility? 
  • Will you target the general population or a specific age group (children vs. adults)?
  • Will you offer specialty treatments (e.g. orthodontics, surgery) or general dentistry consultations and treatments instead?

What are the different types of business models for dental practices?

Some of the most common dental practices include:

  • Sole Proprietorship-Single Ownership

This is the simplest model of starting and operating a dental practice. In this form of ownership, you only need a single personal tax return, making it easy to operate and maintain your clinic. Dental practices established under sole proprietorship are typically independent and small clinics.

  • Single Owner-Professional Corporation (PC)

Alternatively, you can incorporate your dental practice and enjoy the potential benefits like low tax rates and faster debt clearance. Remember, this model also suits associates willing to incorporate their businesses with other dentists acting as partners.

  • Joint Ownership

In this practice model, two or more dentists collaborate to form a practice. Usually, this type of arrangement works between a small number of individuals working towards the same goal. This is the most common form of dental practice.

Joint ownership has a few advantages, like low startup costs and reduced administrative burden. Also, patients visiting the practice can be shared amongst the practicing dentists, with revenue divided proportionally amongst the partners. 

  • Cost-sharing

With joint ownership becoming less common, many dentists opt for cost-sharing models. Here, the partnering dentists maintain their independence while sharing some expenses. The nature and type of shared expenses vary but may include equipment purchases, administrative expenses, and rent. 

sample dental business plan

c) Products & Services

The dental services you offer will depend on the size of your practice and the business model. You should highlight this clearly to give the investors a sneak peek of your establishment. Here are a few examples of the treatments you can offer to your patients:

  • Cosmetic fillings
  • Dental cleanings
  • Root canal therapy
  • Dental sealants
  • Teeth extractions
  • Teeth whitening 
  • Dental veneers
  • Dental crowns
  • Dental bonding
  • Preventive care

d) Pricing Strategy

This section explains the pricing structure you will use in your dental practice. Indeed, the prices of dental services vary by type and complexity. Of course, your rates should reflect what other dental offices in the area offer. 

For example, a fully-fledged dental practice charges anywhere between $600 and $4,500 on dental services in the US. So, you may want to use that as your benchmark.

We strongly recommend you use here (or in your appendix) a pricing table of all your services and treatments along with the prices.

Along with the prices, make it clear whether the treatments are reimbursed by Medicare/Medicaid, the largest health insurance providers and to what extent. This will give investors and lenders (who aren’t necessarily experts in dental treatments) a good idea whether these treatments are affordable (or not) for your patients.

Also, it will allow them to tie your prices into the financial projections later on (see more on that later).

sample dental business plan

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Dental Practice Market Overview

A thorough understanding of the market is just as important as the location. By understanding the target audience, you will know which services to offer, depending on the demands of the population.

At the very least, the market overview section of your dental practice business plan should address the following; 

  • Dental practice status quo : how big is the dental industry in your region? What is the growth rate? And what are the factors influencing its growth or decline in the region? 
  • Competition overview: how many dental practices are in the region? How do they compare to your setup? How can you outshine them? 
  • Customer analysis : who exactly is your target audience? What type of dental services do they need? How often do they need dental services? How much are they willing to spend on dental services on average?

a) Dental Practice Industry Status Quo

How big is the dental practice industry in the us.

The dental practice industry in the US is estimated to be $162 billion in 2022.

Also, according to the latest reports, there are approximately 191,497 dental offices in the US: that’s an average annual turnover of approximately $850,000 per dental practice.

The major driving force behind the rapid growth is the increased consumer expenditure on healthcare services. 

sample dental business plan

How big is the dental practice industry in your area?

After getting a clear picture of the dental industry in the US as a whole, narrow down to your location. It’s very likely that you won’t find the number anywhere (at least not for free). In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it below:

For instance, let’s assume there are 50 dental practices in the city where you want to operate. Because each has an average annual revenue of $850,000, it’s safe to assume that the dental practice industry is worth $42,500,000 in your city.

How fast is the dental practice industry growing in your city?

As part of the market overview, you should also estimate the growth rate of the dental industry in your region. Here, you can rely on the number of practices if you can’t find this information online (which you likely won’t).

For example, if the area had 45 dental offices in 2020 and 50 in 2022, the average annual growth rate would be 5.4%. 

sample dental business plan

b) Competition Overview 

Understanding who are your competitors and their strengths and weaknesses is very important for you to succeed in this industry. For example, patients might be looking for treatments and services existing dental practices cannot offer: this is where you could have an edge.

Start by understanding the services offered by your competitors, their marketing strategies, and their pricing structure. If all dental practices offer the same services, then what are their marketing strategies and revenue potential? 

Here, you should add a comparative table after doing your research to give the lenders and investors the best possible overview of your main competitors.

c) Customer Analysis

This is where you should describe your target audience. A few factors to consider when breaking down this section include:

  • Demographic data (age and gender distribution)
  • Frequency of visits to dental practices
  • Average monthly income
  • Average expenses on dental services per visit (or per year)
  • Most common types of treatments

sample dental business plan

4. Sales & Marketing Strategy

Discuss your marketing strategy at this point. You will be good to go if you can answer the following questions:

  • Which marketing strategies will you use to acquire new customers?
  • How will you track the success of the chosen marketing strategies?
  • What will be your marketing budget?
  • What are your unique selling points (USPs)? 
  • Will you include any offers or promotions to attract new clients?

What marketing channels do dental practices use?

Like any new business, you will need to invest significantly in marketing in the first few months / years to attract new customers, including from your competitors.

A few typical marketing channels for dental practice are:

  • Word of mouth, recommendations
  • Online local listing (Google Reviews)
  • Social media content & ads
  • Search ads (Google Ads)

Note: Be careful when choosing a marketing channel for your dental practice. Besides being appropriate, the chosen strategy must be ethical: unlike other businesses, medical services have very stringent limitations when it comes to marketing, which can change state by state. Make sure you check with a lawyer before you go ahead.

sample dental business plan

What are Your Unique Selling Points (USPs)?

In other words, how do you differentiate yourself vs. competitors?

This is very important to point out to investors and/or lenders your USPs as you will very likely need to win customers from competitors. A few examples of USPs for dental practices are:

  • Quality of services
  • Affordable treatments
  • Promotions and discounts (for example, discount on the first(s) consultation(s) when there are a series of checkups and treatments later on)
  • Location: your dental practice may be located closer to your patients vs. competitors

5. Management & People

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure : different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of the other dentists that you intend to hire to oversee your dental practice.

For the dentists and general partners, describe their duties, responsibilities, and roles. Also, highlight their previous experience and track record.

For the receptionists, personal assistants, office managers, dental assistants, etc. no need to go into a lot of detail, especially as it’s likely you won’t have hired them yet before you get the funding you need, which is the objective of this business plan.

b) Organization Structure

Even if you haven’t already hired anyone yet, you must provide here a chart of the organizational structure defining the hierarchy of reporting.

sample dental business plan

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a dental practice.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your dental practice is an attractive investment.

There should be 2 sections to your financial plan section:

  • The startup costs of your dental practice
  • The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a dental practice, startup costs are all the expenses you incur before you open your clinic and start treating patients. These expenses typically are: the lease for the space, the renovation costs, the equipment and furniture.

Logically, the startup costs vary depending on the size of your clinic, the treatments you will offer (and therefore the equipment you need), the quality of the equipment and furniture, whether you buy the real estate or rent a commercial space, etc.

On average, it costs $170,000 to $550,000 to open a general dental practice with 2 dentists in the US.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a dental practice, read our article here .

Startup costRefurbishmentBuilding
Building from scratch or refurbishing existing space$120,000$480,000
Equipment$50,000 – $70,000$50,000 – $70,000

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your dental practice business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 15%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of patients over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, cost of raw materials (medical supplies) and the number of patients you will care for. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

sample dental business plan

7. Funding Ask

This is the last section of the business plan of your dental practice. Now that we have explained what your dental practice’s business model is, the treatments you offer, your marketing strategy, etc., this section must now answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any dental practice business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation of the building?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our dental practice financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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  • Sample Business Plans
  • Medical & Health Care

Dental Business Plan

Executive summary image

Dentistry is one of the most rewarding and profitable entrepreneurial ventures for any dental professional.

You can easily start a dental business, but you need a detailed business plan when it comes to staying competitive in the market, raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your dental office? You’re at the right place. Our dental business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Dental Business Plan?

Writing a dental business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your dental business, its location, when it was founded, the type of dental business (E.g., general dental practice, orthodontic practice, oral surgery practice.), etc.

Market opportunity:

Dental services:, marketing & sales strategies:, financial highlights:, call to action:.

Make sure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Business name and type: Describe what type of dental clinic you run and the name of it. You may specialize in one of the following dental practices:
  • Oral surgery practice
  • Cosmetic dental practice
  • General dental practice
  • Mobile dental practice
  • Pediatric dental practice
  • Company structure: Describe the legal structure of your dental office, whether it is a sole proprietorship, partnership, or others.
  • Location: Explain where your business is located and why you selected the place.

Mission statement:

Business history:, future goals:.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The Market analysis section of your business plan should offer a thorough understanding of the dental care industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, general dental clinics may target individuals and families seeking routine dental check-ups.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, there is an increasing demand for cosmetic dental services such as teeth whitening and dental implants; explain how you plan to address the growth opportunity.

Regulatory environment:

Here are a few tips for writing the market analysis section of your dental clinic business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific dentistry services offered to patients. To write this section should include the following:

Dental treatment & services:

  • Teeth whitening
  • Tooth extraction
  • Cosmetic fillings
  • Root canal therapy
  • Oral surgery, and more.

Describe each service:

  • For instance, tooth extraction involves dental examination, anesthesia, tooth loosening, tooth removal, socket cleaning, post-extraction treatment, and follow-up appointments.

Insurance & Payment Options:

  • In addition to these payment options, describe if your dentistry offers regular patients discounts or membership plans.

Additional service:

In short, this section of your dental office business plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

The sales and marketing strategies section describes how you will attract new patients and retain existing ones. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, advanced technology, specialized services, and emergency dental care could be some of the great USPs for a general dental clinic.

Pricing strategy:

Marketing strategies:, sales strategies:, patient retention:.

Overall, this section of your dental office business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your dental business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, safety & infection control :.

  • These protocols may include waste management, disinfection, sterilization, infection surveillance, etc.

Equipment & Technologies:

  • In addition, provide details on the sourcing and maintenance of these instruments and equipment. Explain how these technologies benefit your patients and help you stand out as a dental service provider.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your dentistry effectively.

7. Management Team

The management team section provides an overview of your dental business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  • Founders/CEO: Mention the founders and CEO of your dental clinic, and describe their roles and responsibilities in successfully running the business.

Key managers:

  • It should include, Dental director, department/division heads, committees, and other dentists involved in the operations, including their education, specialization, professional background, and years of experience in the dental care industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

This section should describe the key personnel for your dental care services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be up-to-date and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the dental care industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your dental business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample dental business plan will provide an idea for writing a successful dental clinic business plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our dental business plan pdf .

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Frequently asked questions, why do you need a dental business plan.

A business plan is an essential tool for anyone looking to start or run a successful dental business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your dental clinic.

How to get funding for your dental business?

There are several ways to get funding for your dental business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your dental business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your dental practice business plan and outline your vision as you have in your mind.

What is the easiest way to write your dental business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any dental clinic business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

sample dental business plan

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Download Dental Business Plan

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Dental Business Plan Template

Written by Dave Lavinsky

Dental Business Plan

You’ve come to the right place to create your Dental business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their dental businesses.

Below is a template to help you create each section of your Dental practice business plan.

Executive Summary

Business overview.

Bright Family Dental is a startup dental clinic located in Milwaukee, Wisconsin that will be owned and operated by Dr. Ingrid Williams. Dr. Williams has worked with a team of dentists at another local family local dentistry for the past 18 years and has become one of the most requested dentists in the area and has now decided to open a dental clinic of her own. Milwaukee is a large metropolitan area where there is a shortage of dental offices that can serve the growing population. Dr. Williams plans on recruiting a team of dental assistants and hygienists from the local college.

Bright Family Dental will provide a comprehensive array of dental services to all individuals that include cleanings, restoration, and cosmetic dental care. The dental clinic will be located in a mid to higher income area in town that is surrounded by other ancillary medical offices as well as retail stores and restaurants.

Product Offering

The following are the services that Bright Family Dental will provide:

  • Dental cleanings and examinations
  • Dental implants
  • Porcelain veneers
  • Crowns and bridges
  • Dentures and partials
  • Tooth extraction
  • Teeth whitening
  • Emergency dental care

Customer Focus

Bright Family Dental will target all households within a 5-mile radius. This will include families with children, teenagers, and young adults, seniors, and individuals who are insured and uninsured.

Management Team

Bright Family Dental will be owned and operated by Dr. Ingrid Williams. She will recruit a team of highly qualified and trained dental assistants and hygienists. She will also hire a receptionist to answer phone calls and administer scheduling and rescheduling of patients. The clinic will also employ a full-time financial coordinator to handle all billing, insurance processing, and bill payments.

Success Factors

Bright Family Dental will be able to achieve success by offering the following competitive advantages:

  • Clean, modern, and welcoming dental office with the latest dental technology
  • Comprehensive menu of services that covers most dental procedures
  • Is willing to take uninsured patients and offer flexible payment plans
  • Bright Family Dental offers the best dental pricing in the area

Financial Highlights

Bright Family Dental is seeking $150,000 in debt financing to launch its dental business. The funding will be dedicated towards securing the dental clinic, purchasing dental equipment and supplies, and purchasing the office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the opening of the new dental clinic. The breakout of the funding is below:

  • Dental office space build-out: $20,000
  • Dental equipment and supplies: $50,000
  • Office equipment and supplies: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $50,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Bright Family Dental.

pro forma financial projections for Bright Family Dental

Company Overview

Who is bright family dental.

Bright Family Dental is a startup dental clinic located in Milwaukee, Wisconsin.  The clinic is founded by Dr. Ingrid Williams, a certified dentist who received her dental certification in 2004. Dr. Williams has worked with a team of dentists at another local family local dentistry for the past 18 years where she served children, teenagers, adults, and seniors to maintain a healthy and beautiful smile.  Dr. Williams has become one of the most requested dentists in the area and has now decided to open a dental clinic of her own. Milwaukee is a large metropolitan area where there is a shortage of dental offices that can serve the growing population. Dr. Williams plans on recruiting a team of dental assistants and hygienists from the local college.

Bright Family Dental will provide a comprehensive array of dental services to all individuals that include cleanings, restoration, and cosmetic dental care. Bright Family Dental will be the dental clinic of choice in Milwaukee as it will implement a clean, friendly space with the latest dental technology. The dental clinic will be located in a mid to higher income area in town that is surrounded by other ancillary medical offices as well as retail stores and restaurants.

Bright Family Dental History

Bright Family Dental is the first startup business for Dr. Ingrid Williams. As an established dentist in the community, Dr. Williams has gained a reputation for providing excellent dental care to her patients of all ages. She realized that a particular segment of Milwaukee was lacking a sufficient comprehensive dental clinic and decided to pursue the opportunity of opening up her own dental practice.

Since incorporation, Bright Family Dental has achieved the following milestones:

  • Registered Bright Family Dental, LLC to transact business in the state of Wisconsin.
  • Has located an office space that will be ideal for a dental practice and signed a Letter of Intent
  • Began the branding process of developing the clinic name, logo, and website
  • Began recruiting a staff of dental assistants and hygienists, receptionist, and financial coordinator

Bright Family Dental Services

The following will be the services Bright Family Dental will provide:

Industry Analysis

Over the past five years, the Dental industry experienced largely positive growth, as advances in dental technology and improved access to care for older adults resulted in greater gains. The industry benefited from rising disposable income and a relatively low unemployment rate, resulting in more consumers with healthcare coverage.

The average industry operator is expected to experience relatively high profit. The industry has historically experienced high margins, as a result, the industry is expected to continue expanding over the next five years, with more operators entering the field.

Industry revenue is projected to grow, increasing at an annualized rate of 2.3%. In particular, demand for industry services will come from older adults, who tend to need more serious and more frequent dental care as they age. In addition, the expansion of dental care through Medicaid will enable low-income adults to access the care they need. A relatively low unemployment rate will also support coverage and thus accessibility of industry services.

Customer Analysis

Demographic profile of target market.

Bright Family Dental will target all households within the immediate area. This will include families with children, teenagers, and young adults, seniors, and individuals who have insurance. Bright Family Dental will also take uninsured patients and offer payment plans if they need help with out-of-pocket dental expenses.

The precise demographics for Milwaukee, Wisconsin are:

TotalPercent
    Total population590,157100%
        Male284,87348.30%
        Female305,28451.70%
        Under 5 years41,7497.10%
        5 to 9 years43,5097.40%
        10 to 14 years41,3247.00%
        15 to 19 years43,3017.30%
        20 to 24 years48,1198.20%
        25 to 34 years106,40718.00%
        35 to 44 years73,78812.50%
        45 to 54 years64,66911.00%
        55 to 59 years35,1095.90%
        60 to 64 years27,9954.70%
        65 to 74 years39,5396.70%
        75 to 84 years17,3942.90%
        85 years and over7,2541.20%
Total housing units260,024100%

Customer Segmentation

Bright Family Dental  will primarily target the following customer profiles:

  • Families with children
  • Young adults
  • Uninsured adults

Competitive Analysis

Direct and indirect competitors.

Bright Family Dental will face competition from other companies with similar business profiles. A description of each competitor company is below.

Holmgren Family Dental

Holmgren Family Dental is a local dental practice that operates with the leadership of Dr. Andrew Holmgren. The practice consists of a team of  hygienists and assistants who offer exams and cleanings, fluoride treatments, fillings, crowns, bridges, root canals, implant restorations, mouth guards, dentures, sealants, and dental x-rays. His practice consists mainly of children and teenagers who are in need of braces. Dr. Holmgren provides the initial braces evaluation and exams and then refers his patients to the nearby orthodontist whose practice is next door. In addition, Dr. Holmgren also offers treatments for snore prevention, sinus lift augmentation, and bone grafting. Service costs vary depending on the needs of the patient and treatment plan. The office uses MedPay Credit to offer payment plans for procedures that aren’t covered by insurance.

The Dental Specialists of Milwaukee

The Dental Specialists of Milwaukee provides family dental care with a focus on children’s dentistry. The clinic is committed to reducing the need for future extensive dental work and providing preventative dental care for its patients. Their list of services include general dentistry, children’s dentistry, oral surgery, orthodontics and braces, and aligners. With five locations throughout Milwaukee, the practice has ten dentists and a team of assistants and hygienists who are able to service the large patient base. As the largest dental group in Milwaukee, The Dental Specialists of Milwaukee take patients of all ages and incomes and offer flexible payment plans. They take most insurance as well as Medicaid. The clinic also offers a dental discount payment plan that has low monthly payments, no interest, and no credit check required.

Riley Dental

Riley Dental provides comprehensive oral health care while providing excellent customer service. The head dentist, Dr. Ana Riley, focuses on providing patient-focused comprehensive dentistry. As a general dentist, Dr. Riley has the experience and skill needed to offer the highest quality of care and services for her patients to maintain supreme oral health. Riley Dental offers dental cleanings and exams, crowns and bridges, dental fillings, emergency dentistry, dentures and partials, root canals, and extractions. The office also offers cosmetic treatments like veneers and teeth whitening. Dr. Riley also works extensively with geriatric patients to provide whatever is necessary for their unique needs. Riley Dental has invested in state-of-the-art technology and a digital x-ray machine. The clinic offers flexible payment plans for services that are not covered by insurance.

Competitive Advantage

Bright Family Dental will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of dental professionals who also offer excellent patient care
  • Comprehensive menu of services that provides excellent dental care for all of its patients
  • Will take uninsured payment plans and offer a flexible payment plan for dental services
  • Bright Family Dental offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Bright Family Dental will offer the unique value proposition to its clientele:

  • Clean, modern, and welcoming dental office that has implemented the latest dental technology
  • Competitive pricing
  • Does not over schedule patients. All patients will be seen at their scheduled time so that the family doesn’t spend hours of their time at the dentist office.

Promotions Strategy

The promotions strategy for Bright Family Dental is as follows:

Bright Family Dental will be located in a highly populated area with heavy traffic flow. The location has prime visibility to new and existing patients.

Word of Mouth/Referrals

Dr. Williams has built up an extensive list of contacts over the years by providing exceptional dental service and expertise to her patients. The majority of her patient base will likely follow her to her new practice.

Print Advertising

Bright Family Dental will invest in professionally designed print ads to display in the local newspapers or flyers and publications.

Website/SEO Marketing

Bright Family Dental will hire an outside advertising firm to develop the company’s website. The website will be well organized, informative, and list all the services that Bright Family Dental is able to provide. The website will also list their contact information and location. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Milwaukee family dentist” or “dentist near me”, Bright Family Dental will be listed at the top of the search results.

The pricing of Bright Family Dental will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Bright Family Dental.

Operation Functions:

  • Ingrid Williams will be the head Dentist and Operator of the dental clinic. She will employ the following:
  • Keith Murray – Dental Hygienist
  • Sarah Evans – Dental Assistant
  • Brenda Marshall – Financial Coordinator who will process all insurance claims, billing, and accounts payable and receivable
  • Rita Johnson – Receptionist who will handle all calls, files, and scheduling of patients

Milestones:

Bright Family Dental will have the following milestones complete in the next six months.

8/1/202X – Finalize contract to lease office space

8/15/202X – Finalize personnel and staff employment contracts for the Bright Family Dental team

9/1/202X – Order office and dental practice equipment and supplies

15/15/202X – Begin marketing efforts

10/22/202X – Begin moving into Bright Family Dental office

11/1/202X – Bright Family Dental opens its office for business

Dr. Ingrid Williams is a graduate of the University of Wisconsin Dental School and has been a practicing dentist at a local dental office for 18 years. During her tenure at the clinic, Dr. Williams performed a variety of dental services to patients of all ages.

Financial Plan

Key revenue & costs.

The revenue drivers for Bright Family Dental are the fees for dental services performed at the office.

The cost drivers will be the cost of supplies necessary to maintain the dental services. Other expenses will be the payroll cost, rent, utilities, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Patients Per Month: 80
  • Average Cost of Services: $2,000
  • Office Lease per Year: $100,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Dental Business Plan FAQs

What is a dental business plan.

A dental business plan is a plan to start and/or grow your dental business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your dental business plan using our Dental Business Plan Template here .

What are the Main Types of Dental Businesses?

There are a number of different kinds of dental businesses, some examples include: General Dentist, Periodontist, Endodontist, and Pedodontist or Pediatric Dentist.

How Do You Get Funding for Your Dental Business Plan?

Dental businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Dental Business?

Starting a dental business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Dental Business Plan - The first step in starting a business is to create a detailed dental business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your dental business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your dental business is in compliance with local laws.

3. Register Your Dental Business - Once you have chosen a legal structure, the next step is to register your dental business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your dental business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Dental Equipment & Supplies - In order to start your dental business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your dental business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

sample dental business plan

  • Read Time: 7 mins
  • May 5, 2021

How to write a business plan for your dental practice

  • Read Time: 7 min

Dental business plan

The Floss / For Dentists / How to write a business plan for your dental practice

A business plan. Your practice simply has to have one. It’s going to lay out all the detailed information that helps you set your practice on the road to success. It’ll include market analysis, a marketing plan, competitive analysis, cash flow projections, and more. 

In essence, a business plan allows you to track, monitor, and evaluate the progress of your practice over a period of time. It allows you to gauge how your practice is progressing against your original projections for your business. This, in turn, will make it easier to make an objective evaluation of your practice’s progress. 

And it functions as an essential marketing document. It helps show stakeholders in your business that your practice is sustainable and worth investing in, whether that investment is monetary or time-based. 

Your business plan should be a living document. As you gain experience and achieve goals, the plan should be modified to reflect changing goals and knowledge you have gained during the time the practice has been in operation. 

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Business plans provide you with a detailed guideline on what steps you need to follow in order to ensure your practice is a success and that it achieves both your short-term and long-term goals. They are an invaluable strategic tool that every dental plan should carefully consider and craft before opening their business. 

Each individual business plan will be unique to you and your business. However, here are some guidelines you can follow to make the process of creating your business plan easier. Some basic elements any business plan should incorporate include:

Executive summary

The executive summary is perhaps one of the most essential parts of the plan. It’s a short section at the start of the plan that summarizes the plan as a whole. Typically, this section is one to two pages in length.

Some elements that should be summarized as part of the executive summary are:

  • Legal structure : Key to establishing your practice, determine what type of business it will be. If you’re setting up a partnership, this section should also include percentage ownership of each partner. Other elements that you should mention include resources like attorneys and accountants who will be part of your support team.
  • Services provided : Explain which dental services you will be providing in your practice. This section will also clarify what your practice’s unique value proposition will be — what sets it apart from those of your competitors and other  dentists near you .
  • Goals : List the overall goals of your practice by priority. You should start with the mission statement and then list out the specific goals.
  • Market analysis : An analysis of the dental landscape in your area and your practice’s ability to meet your identified needs.
  • Marketing strategy : A quick summary of which strategies you will be employing. This section should be a response to the market analysis, and you should go into more detail in the marketing plan part of the business plan.
  • Break-even point : This will also be part of the financial plan and analyses how viable your practice is at the current time.
  • Operations plan summary : Summarize what systems you have in place in order to increase the growth of your practice. You will need to go into more detail in the operations plan section.
  • Organizational / staffing structure : A summary of how many staff you have, their responsibilities and roles, and a forecast of personnel needs.

This section is key when you approach lenders for loans. It should be enticing to potential lenders and explain how you plan to make your practice a success. Therefore, it should be persuasive and compelling.

While this section goes at the start of your plan, you should write it last. This is because it is a summary of the rest of the plan, and you will need to have a detailed plan completed before you can write it.

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Description of products and services

In this section, you should elaborate on the types of services your practice will provide patients. Explain whether specialty services will be performed in-house or will be referred to outside practices and doctors.

If you’re acquiring an existing practice as opposed to opening a new one, clarify any changes you’ll be implementing to the products and services the practice is already offering. 

Operations plan 

This is where you detail the operational systems that will help you run your practice, meet your goals, and measure how effective you are at achieving your aims.

It will describe how you will procure the products needed to keep the business running, what personnel will be part of your business, and how you will manage your inventory. You’ll also detail factors like hours of operation, any licenses and permits you’ll require before opening, dental insurances that your practice will and will not accept, schedule for equipment maintenance, and so on.

One of the most important parts of your operations plan is detailing a one-year action plan. This will serve as a template for you to follow and help you detail what steps you need to take to ensure your plan is a success.

This section is the ‘nuts-and-bolts’ part of your plan and is likely to be the longest section of your business plan. Managing operations efficiently helps increase profitability and decrease stress. Without an efficient operations plan, you will find meeting objectives and goals a challenging task. 

Market analysis and marketing plan

This is where you’ll document data on how your competitors operate. Some parts of your competitors’ practices you may want to look at include their online presence, SEO rankings, how they manage their digital content, and any other marketing efforts you think is relevant.

Once you have conducted a market analysis of your competitors, you’ll also need to document your own marketing plan. Elements you should include as part of your plan include an overview of your intended market and the type of patients you plan to target, their income level, age, and lifestyle.

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You should also clearly set out how you plan to set your business apart from competitors and maintain your own customer base. For example, if you operate in close proximity to another dental practice, how will you ensure patients looking to  find a dentist  visit your practice over that of your competitor?

Make sure to conduct a SWOT analysis. This is an analysis of your practice’s strengths and weaknesses, as well as the market opportunities you can take advantage of and the threats that your practice faces. This will help you better personalize your marketing plan to your goals while also considering outside factors that could hinder those goals and detailing how you will overcome those issues. 

Your marketing strategy should focus on developing awareness of your practice amongst prospective patients. This will include the use of internal marketing (brochures, posters, newsletters, etc.), external marketing (direct mail, email, advertising, online marketing through websites and social media, etc.), and customer service to ensure your patients have a good experience and keep on returning to your practice.

One key element of the marketing plan for modern dental practices is to map out their website design. Having a well-designed website can help you stand out from competitors and can be hugely beneficial in attracting patients. For example, suppose patients are able to make a  dentist appointment  online quickly. In that case, they are more likely to choose your practice over a competitor that makes it difficult to schedule an appointment. 

If your marketing strategy is going to be significantly different from that of your competitors, you should also explain the rationale behind your choice as part of your strategy.

Financial plan

A financial plan is a key component of the marketing plan and will be the section that’s of most interest to potential lenders. If you’re approaching banks or other individuals for a loan, this section will help them make an informed decision over whether or not to lend to you. Due to its importance, this section should be carefully planned out and meticulously written.

For new practices, the financial plan will be based on 12 and 24-month financial projections, as you won’t already have an existing performance to base it off. Some key elements that you should include in your financial plan include:

  • Income projections over a 12 and 24-month period
  • Your personal financial statement 
  • Collateral you’ll offer in exchange for a loan
  • The total amount of funds that will be required by your practice for a 24-month period
  • A plan for how the funds will be allocated
  • Cash flow forecast
  • Historical financial analysis looking into the viability of a dental practice
  • Supporting documents that may be required by the lender, including a copy of your credit report, historical financial statements, five-year financial projections, and any other relevant document

Your financial plan should lay out a plan that accounts for the impact of outside financial influences that will affect your finances. These influences include competition, the economy, seasonal variations, and business cycles, as well as any other factors that will impact your practice’s financials. 

Business plan checklist

If you’re just getting started on creating your business plan, there are a variety of templates and checklists that are easily available online. One free downloadable and printable checklist that you can use is  this one .

Before you get started on making your business plan, the American Dental Association (ADA) you make sure to ask yourself some important questions, including: 

  • Can you describe your potential dental practice in detail?
  • Do you have an actionable marketing plan?
  • Who is in the market? What are they doing right — or wrong?
  • What pricing and payment policies are you considering?
  • What’s your growth strategy?

These will help provide you with a guideline you can refer back to when writing your detailed plan.

The ADA also provides a business plan checklist that is tailored to dental practices. You can download the checklist  here .

FAQs about dental practice business plans

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How much does it cost to open a dental office?

While start-up costs will differ based on where your practice is located and the types of services you plan on offering, the estimated cost of starting a dental practice  can be  upwards of $450,000, with up to a third of that being equipment costs.

How profitable is a dental practice?

On average, dental practices can have  about a  25% profit margin. This profit margin can be more, depending on your specialty, location, and overhead costs. It is also possible to increase the profit margin of a dental practice in a variety of ways. For new practices, it your business plan allow you a profit margin of at least 40%.

How much does a dental office make a year?

The amount you earn is dependent on the type of services your practice offers, including whether or not you offer specialty services.  On average , general practices earn around $770,000 a year, while specialty practices can make around $1.1 million annually. 

How do I write a business plan for a mobile dental clinic?

If you’re planning a mobile dental clinic, the process for writing a business plan is similar to that of writing a plan for a traditional practice. The steps you need to follow will be the same, and any lenders will expect you to present the same information as part of your business plan.

Remember, the executive summary and the financial plan are two key aspects of your business plan when approaching lenders. A well thought-out and well-written business plan does not only make your practice more appealing to lenders but it also provides you with a blueprint to follow in order to achieve personal and business-related goals. So when you’re writing out your business plan, regardless of whether it is for a traditional practice or a mobile clinic, make sure to include all the relevant details.

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How to Create a Business Plan for Your Dental Practice

How to Create a Business Plan for Your Dental Practice

Creating an effective business plan is essential for any business’s success—including dental practices. Business plans provide detailed information that helps businesses forge a path towards long-term growth and success. Such information may regard market analysis, marketing, cash flow projection, competitive analysis, and other relevant business information. By determining such information and crafting a plan, businesses can focus on the actionable steps necessary to turn their goals into a reality and achieve their short- and long-term objectives. As such, business plans are an invaluable strategic tool that all businesses should take the time to carefully craft. To learn how to create a business plan for your dental practice, continue reading.

Executive summary

The executive summary is an essential aspect of any business plan. It is a short section that summarizes the entirety of your business plan in a way that allows readers to quickly become acquainted with the key points and its main purpose. Typically, your executive summary should not exceed two pages.

This section is especially important when it comes to approaching lenders. It should entice the potential lender to help you receive the funding you need to get your practice up and running. Therefore, your executive summary should be written in a way that is persuasive and compelling. Let the lender know how you intend to make your business a success and express the vision of your practice.

While the executive summary will be included as the first section of your business plan, it should be the last area that you write. Because the executive summary is a compilation of all other areas of your business plan, you must have already flushed out such details before writing it.

Description of products and services

This section should provide information regarding the products and services that your dental practice offers. If you are acquiring an existing practice, make sure to detail any major changes that will be made to the products and services that were being offered by the previous practice owner. For example, if you are planning on offering additional services that the current owner is not offering, mention them here.

When creating a business plan for your dental practice, you should also include a section that details how it will be managed. In this section, detail information about the type of business structure your practice will have. For example, you should determine if your practice will be structured as a partnership, corporation, or sole proprietorship.

This section should also include a list of the management personnel and professional advisers that will comprise your team, such as financial partners, insurance agents, real estate advisors, attorneys, and business associates. In addition to compiling a list of key management professionals, you should provide further information on their job responsibilities. Such information will help prove to business lenders that you have a plan for how your office will function and that you have the necessary support system to be successful.

Competitive analysis and marketing strategy

In this section, you should include data on what your competition is doing regarding their online presence, digital content, SEO rankings, and other relevant data. Upon detailing the state of your competitor’s marketing efforts, you should then detail your own marketing plan.

Here, you should first provide an overview of your intended market and your target patient. Include information on their income level, age, and lifestyle. If you target patient is similar to that of a competing dental practice in the area, clearly state how you intend to set your practice apart from your competition and maintain a consistent customer base.

In addition, you should also detail a content map and provide information regarding your website design. If your practice will be taking a different approach from other competitors, note it in your strategy and clearly provide a rationale as to why.

Financial plan

One of the most important sections in your business plan is the financial plan. This section will be of chief interest to potential lenders, as it will help them make an informed business decision regarding whether they can approve your loan proposal. As such, it should be carefully planned and written in great detail. Here, you should list a variety of relevant financial information, such as the following:

  • Projected income of your practice for the initial 12- through 24-month period
  • Cash flow forecast
  • Personal financial statement
  • Information on how startup funds will be allocated
  • Total funds required by your practice for the following two years
  • Offered collateral
  • Historical financial analysis

Supporting financial documents

In addition to the above information, you should also provide the necessary supporting documents that potential dental lenders can review when making their decision. If you are undergoing a dental practice acquisition , many of the necessary documents will be provided by the selling dentist. However, you will have to prepare some of them. Such financial documents to provide in this section may include:

  • Present business financial statements
  • Recent copy of your credit report
  • Copy of current aging schedule
  • Three years of historical financial statements, individual income tax returns, and business income tax returns
  • Current personal financial statement
  • Prospective financials for five years such as forecasts, cash flows, and projections

Such financial documents should be 90-days old or less to be considered current under lending guidelines.

Financial influences

In the financial section of your business plan, you should also provide information that displays you have accounted for the impact of financial influences. Such influences may include business cycles, competition, the economy, seasonal variations, and other events that may impact your practice’s finances. All other information included in your financial plan should account for such influences.

The operations section will likely be the last and longest section of your business plan. Here, you will get into the nitty-gritty details the day-to-day operations that occur at your practice. You should provide information regarding the following information to provide lenders with a clear picture of how your practice will function:

  • Office hours
  • Days of operation
  • Necessary equipment and supplies
  • Major suppliers you plan to source equipment from
  • Equipment-maintenance schedules
  • Ideal patient flow
  • Dental insurances you do and do not accept

Henry Schein Professional Practice Transitions is the leader in dental practice sales and transitions. Whether you are purchasing or selling a practice, we can help you through every step of the process. Thanks to our extensive marketing resources, national network of dental transition consultants, and superior hands-on client services, your dental practice transition is sure to be as advantageous as possible. To get started on the transition process, schedule a free 30-minute phone consultation with Henry Schein Professional Practice Transitions today.

How to Create a Business Plan for Your Dental Practice

Business Plan Template for Dental Clinic

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  • Ready-to-use, fully customizable Subcategory
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Starting or expanding a dental clinic can be an exciting but challenging endeavor. To ensure success, you need a solid plan that outlines your goals, strategies, and financial projections. That's where ClickUp's Business Plan Template for Dental Clinics comes in!

This template is specifically designed for dentists and dental clinic owners who want to secure funding, attract investors, and make informed decisions when setting up their clinic. With ClickUp's Business Plan Template for Dental Clinics, you can:

  • Define your mission, vision, and objectives for your dental clinic
  • Outline your marketing strategies to attract new patients
  • Develop a comprehensive financial plan to ensure profitability

Whether you're just starting out or expanding your practice, ClickUp's Business Plan Template for Dental Clinics will guide you every step of the way. Start planning your path to dental success today!

Business Plan Template for Dental Clinic Benefits

Starting or expanding a dental clinic can be a daunting task, but with the Business Plan Template for Dental Clinic, you can confidently navigate the process. Here are some of the benefits that this template provides:

  • Streamlined planning: The template guides you through the process of outlining your goals, strategies, and financial projections, saving you time and ensuring a comprehensive business plan.
  • Funding and investment: A well-crafted business plan increases your chances of securing funding and attracting investors who are confident in your vision and potential.
  • Informed decision-making: The template helps you make strategic decisions by providing a clear framework to evaluate opportunities, manage risks, and stay on track.
  • Success roadmap: With a solid business plan in place, you have a roadmap to follow, ensuring that you stay focused and achieve your goals for a successful dental clinic.

Main Elements of Dental Clinic Business Plan Template

When creating a business plan for your dental clinic, ClickUp's Business Plan Template has you covered with all the essential elements:

  • Custom Statuses: Track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring that every aspect is accounted for and completed on time.
  • Custom Fields: Include important details in your business plan such as references, approval status, and section categorization using custom fields like Reference, Approved, and Section, making it easy to organize and reference information.
  • Custom Views: Access multiple views like Topics, Status, Timeline, Business Plan, and Getting Started Guide, allowing you to analyze your business plan from different angles and perspectives, ensuring a comprehensive and strategic approach.

How To Use Business Plan Template for Dental Clinic

If you're starting a dental clinic and need help creating a business plan, you're in the right place! By using the Business Plan Template in ClickUp and following the steps below, you can lay a solid foundation for your dental clinic's success. Let's get started:

1. Executive Summary

Begin by writing an executive summary that provides an overview of your dental clinic. Include key information such as your mission, target market, services offered, and unique selling points. This section should grab the attention of potential investors and give them a clear understanding of your business.

Use the Docs feature in ClickUp to write a compelling executive summary that highlights your dental clinic's strengths.

2. Market Analysis

Conduct a thorough market analysis to understand the dental industry in your area. Research your competition, target audience, and industry trends. Identify any gaps in the market that your dental clinic can fill, and determine how you will differentiate yourself from other clinics.

Use the Table view in ClickUp to organize your market research data, including competitor analysis and target market demographics.

3. Operations and Management

Outline the operational and management structure of your dental clinic. Include details such as the location, facility layout, equipment needed, and staffing requirements. Describe how you will ensure smooth day-to-day operations and provide high-quality dental services.

Create tasks in ClickUp to plan and assign responsibilities for setting up your clinic's operations and management processes.

4. Marketing and Sales Strategy

Develop a comprehensive marketing and sales strategy to attract patients to your dental clinic. Identify your target audience and outline the channels you will use to reach them, such as online advertising, social media, and local partnerships. Also, define your pricing strategy and any special promotions or discounts you will offer.

Use the Dashboards feature in ClickUp to track your marketing and sales efforts and monitor the effectiveness of different channels.

5. Financial Projections

Estimate your dental clinic's financial projections, including revenue, expenses, and profit margins. Consider factors such as insurance reimbursements, patient volume, and operational costs. Create a detailed budget and cash flow forecast to ensure that your clinic remains financially stable.

Use the Gantt Chart feature in ClickUp to create a timeline for your financial projections, including milestones for revenue goals and expense management.

By following these steps and utilizing the Business Plan Template in ClickUp, you'll be well-equipped to create a comprehensive and effective business plan for your dental clinic. Good luck on your entrepreneurial journey!

Get Started with ClickUp’s Business Plan Template for Dental Clinic

Dentists or dental clinic owners can use the Business Plan Template for Dental Clinic in ClickUp to create a comprehensive plan for their dental practice.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan for your dental clinic:

  • Use the Topics View to organize your plan into different sections such as Executive Summary, Market Analysis, Marketing Strategy, Financial Projections, etc.
  • The Status View will help you track the progress of each section of your business plan, with statuses like Complete, In Progress, Needs Revision, and To Do
  • The Timeline View will give you a visual representation of the deadlines and milestones for your business plan
  • The Business Plan View provides a comprehensive overview of your entire plan, allowing you to easily navigate and review each section
  • The Getting Started Guide View will provide you with step-by-step instructions on how to use the template and create your business plan
  • Use the custom fields Reference, Approved, and Section to add additional information and track the status of each section
  • Collaborate with team members to gather data, conduct market research, and create compelling content for your business plan
  • Regularly review and update your business plan to ensure it remains relevant and aligned with your goals and objectives.
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Here is a free business plan sample for a dental clinic.

dental clinic profitability

If you're passionate about oral health and envision opening your own dental clinic, you've landed on the perfect page.

In the content that follows, we will present to you a comprehensive sample business plan tailored for a dental clinic.

As you might be aware, a meticulously developed business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and strategies for your clinic.

To craft a robust plan with ease and precision, feel free to utilize our dental clinic business plan template. Additionally, our team of experts is available to review and refine your plan at no extra cost.

business plan dental office

How to draft a great business plan for your dental clinic?

A good business plan for a dental clinic must reflect the unique aspects of healthcare service provision.

To start, it is crucial to offer a comprehensive overview of the dental market. This includes current statistics and identifying emerging trends in dental care, as illustrated in our dental clinic business plan template .

Then, you should articulate your project with clarity. This encompasses your mission statement, identifying your target demographic (for instance, families, seniors, or cosmetic dentistry patients), and the distinctive services of your dental clinic (such as orthodontics, sedation dentistry, or emergency dental services).

The subsequent section should delve into market analysis. This requires a thorough understanding of local competitors, dental industry trends, and patient needs and preferences.

For a dental clinic, particular emphasis should be placed on the services you plan to provide. Detail your range of services - preventive care, restorative treatments, cosmetic procedures - and explain how they cater to the health and aesthetic desires of your target patients.

The operational plan is equally vital. It should outline the location of your clinic, the design of the patient treatment and waiting areas, equipment suppliers, and the patient care process.

In a dental clinic, it is important to highlight the qualifications of your dental team, the technology used in treatments, and adherence to sterilization and safety protocols.

Next, address your marketing and patient acquisition strategy. How will you attract new patients and ensure patient retention? Consider promotional methods, patient referral programs, and value-added services (for example, offering flexible appointment scheduling or financing options).

Adopting digital strategies, such as a professional website or an active social media presence, is also crucial in the modern healthcare landscape.

The financial framework is another critical component. This includes the initial investment, revenue projections, operational expenses, and the point at which the clinic will become profitable.

In a dental clinic, understanding the cost of dental equipment and supplies is essential, so meticulous planning and a firm grasp of your financials are imperative. For assistance, you can refer to our financial forecast for a dental clinic .

Compared to other business plans, a dental clinic's plan must pay special attention to regulatory compliance with healthcare laws, the management of patient records, and the insurance billing process.

A well-crafted business plan will not only help the clinic owner to define their vision and strategies but also to attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear understanding of the clinic's day-to-day operations.

By presenting a thorough and substantiated plan, you showcase your professionalism and dedication to the success of your dental practice.

To achieve these goals while saving time, you can simply fill out our dental clinic business plan template .

business plan dental clinic

A free example of business plan for a dental clinic

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a dental clinic .

Here, we will follow the same structure as in our business plan template.

business plan dental clinic

Market Opportunity

Market data and figures.

The dental industry is a robust and essential sector within healthcare.

Recent estimates value the global dental market at approximately 37 billion dollars, with projections indicating steady growth in the next decade. This is driven by an increasing awareness of oral health and advancements in dental treatments and technologies.

In the United States, there are over 200,000 dental practices, contributing to an annual revenue of about 138 billion dollars for the dental industry.

These statistics underscore the critical role dental services play in healthcare and their substantial economic impact.

The dental industry is experiencing several key trends that are shaping the future of oral healthcare.

There is a growing emphasis on cosmetic dentistry, with patients seeking treatments such as teeth whitening, veneers, and orthodontics to improve the aesthetics of their smiles.

Technological advancements are at the forefront, with digital dentistry, including CAD/CAM systems, 3D imaging, and laser dentistry, providing more efficient and precise treatments.

Teledentistry is gaining traction, offering remote consultations and follow-ups, which increase accessibility and convenience for patients.

Patients are also becoming more health-conscious, leading to a demand for holistic dental approaches that consider the patient's overall well-being, not just oral health.

Additionally, the integration of environmental sustainability in dental practices, through green dentistry initiatives, is becoming more prevalent.

These trends highlight the dental industry's adaptability and commitment to meeting the evolving needs and preferences of patients.

Success Factors

The success of a dental clinic hinges on several critical factors.

Foremost, the quality of dental care is paramount. Clinics that offer reliable, effective, and patient-centered treatments are more likely to build a loyal patient base.

Innovation in dental procedures and the adoption of cutting-edge technologies can significantly enhance a clinic's appeal and efficiency.

The clinic's location is also vital, as accessibility can influence a patient's choice of dental care provider.

Exceptional patient service, from the initial contact to post-treatment care, is crucial for patient satisfaction and retention.

Lastly, effective practice management, including cost control, staff training, and the ability to adapt to industry changes, such as new regulations or patient expectations, are essential for a dental clinic's long-term prosperity.

The Project

Project presentation.

Our dental clinic project is designed to address the essential need for high-quality dental care in a community-focused environment. Strategically located in an area with high demand for dental services, our clinic will offer a comprehensive range of dental treatments, from routine check-ups and cleanings to advanced procedures such as orthodontics, implants, and cosmetic dentistry.

We will prioritize patient comfort, state-of-the-art technology, and personalized care to ensure the best dental outcomes. Our clinic will be equipped with modern amenities and a calming atmosphere to alleviate the anxiety often associated with dental visits.

With a commitment to oral health education and preventative care, our dental clinic will strive to be a leader in promoting dental wellness in the community.

Value Proposition

The value proposition of our dental clinic lies in our dedication to providing exceptional dental care that goes beyond treating symptoms. We focus on understanding and addressing the root causes of dental issues, ensuring long-term oral health for our patients.

Our clinic will offer a unique blend of advanced dental technology, expert care, and a compassionate approach, setting us apart in the field of dentistry. We are committed to creating a welcoming environment where patients of all ages can receive the care they need without fear or discomfort.

By fostering relationships based on trust and respect, we aim to become a trusted partner in our patients' overall health and well-being.

Project Owner

The project owner is a seasoned dental professional with a passion for community health and a track record of providing top-tier dental care. With a Doctorate in Dental Surgery and years of experience in both clinical and administrative roles, they possess the expertise necessary to lead a successful dental clinic.

They are dedicated to continuous education in the latest dental techniques and technologies, ensuring that the clinic remains at the forefront of dental care advancements. Their leadership is characterized by a commitment to ethical practices, patient education, and a preventative approach to dental health.

With a vision to create a dental clinic that serves as a cornerstone for community health, the project owner is driven to offer a level of care that not only treats dental conditions but also empowers patients to maintain optimal oral health.

The Market Study

Market segments.

The market segments for this dental clinic are divided into several categories.

First, there are individuals with immediate dental health needs, such as those requiring emergency dental care, fillings, root canals, or extractions.

Next, there are patients interested in preventative care, including regular check-ups, cleanings, and early treatment to avoid more serious issues.

The market also includes clients seeking cosmetic dentistry to improve the appearance of their teeth, such as whitening, veneers, or orthodontics.

Finally, a key segment includes referrals from healthcare professionals, such as general practitioners and specialists who recognize the importance of oral health in overall well-being.

SWOT Analysis

A SWOT analysis of this dental clinic project reveals several aspects.

Strengths include a highly qualified dental team, state-of-the-art dental technology, and a strong focus on patient comfort and satisfaction.

Weaknesses could include the initial costs of setting up a high-tech clinic and the challenge of building a patient base in a competitive market.

Opportunities lie in the growing awareness of the importance of oral health and the potential to expand services to include new dental technologies and treatments.

Finally, threats could include changes in healthcare regulations, insurance coverage, and competition from established dental practices.

Competitor Analysis

Competitor analysis in the dental industry reveals a mix of solo practitioners and larger dental groups.

Among direct competitors are other local dental clinics, as well as national dental chains that offer a wide range of services.

These competitors strive to attract patients by emphasizing quality care, convenience, and affordability.

Potential competitive advantages include personalized patient care, advanced dental procedures, a welcoming clinic environment, and a strong online presence.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique position in the market and for patient acquisition and retention.

Competitive Advantages

Our dental clinic's commitment to patient health and comfort is at the core of our competitive advantage.

We offer comprehensive dental care, from routine cleanings to advanced cosmetic and restorative procedures, all under one roof.

Our investment in the latest dental technology not only improves the efficiency of our treatments but also enhances patient comfort and outcomes.

Moreover, our dedication to patient education and preventative care empowers our clients to maintain optimal oral health between visits.

We pride ourselves on creating a welcoming and anxiety-free environment, ensuring that each visit is as pleasant as possible for our patients.

You can also read our articles about: - the customer segments of a dental clinic - the competition study for a dental clinic

The Strategy

Development plan.

Our three-year development plan for the dental clinic is designed to establish a strong foundation and achieve sustainable growth.

In the first year, we will concentrate on building a solid patient base by providing exceptional dental care and customer service. We will also invest in state-of-the-art dental equipment and technology.

The second year will focus on expanding our services to include specialized treatments and possibly bringing in dental specialists to cater to a wider range of dental health needs.

In the third year, we aim to establish partnerships with local healthcare providers and insurance companies to increase referrals and streamline patient care. Additionally, we will explore the potential for opening a second location to serve a broader community.

Throughout this period, we will prioritize patient satisfaction, continuous professional development for our staff, and the integration of the latest dental innovations to ensure the highest standard of care.

Business Model Canvas

The Business Model Canvas for our dental clinic focuses on serving individuals in need of dental care, ranging from routine check-ups to specialized treatments.

Our value proposition is centered on providing high-quality, patient-focused dental services with the convenience of modern scheduling and payment options.

We will offer our services through our clinic, complemented by a user-friendly website for information and appointments.

Key activities include dental treatments, patient education, and community outreach.

Our revenue streams will be derived from dental services provided, while our costs will be associated with clinic operations, staff salaries, and dental equipment maintenance.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building trust and establishing a reputation for excellence in dental care.

We plan to educate our community about oral health and preventative care through workshops, free dental check-up camps, and informative content on our website and social media platforms.

We will collaborate with local businesses and schools to offer their employees and students special dental care packages.

Additionally, we will leverage online marketing, including search engine optimization (SEO) and targeted advertising, to reach potential patients actively seeking dental services.

Risk Policy

The risk policy for our dental clinic is designed to mitigate risks associated with healthcare provision, patient data security, and regulatory compliance.

We will adhere to strict sterilization and infection control protocols, ensure the confidentiality of patient records, and stay updated with dental practice regulations.

Regular staff training and audits will be conducted to maintain high standards of care. We will also maintain comprehensive malpractice insurance to protect against any unforeseen liabilities.

Our goal is to provide safe, reliable, and high-quality dental services while safeguarding the well-being of our patients and staff.

Why Our Project is Viable

We are committed to establishing a dental clinic that addresses the essential need for quality dental care in our community.

With a focus on patient satisfaction, advanced dental practices, and a robust marketing plan, we are poised to become a leading provider of dental services in the area.

We are prepared to adapt to the evolving healthcare landscape and patient needs, ensuring the long-term success of our dental clinic.

We are enthusiastic about the opportunity to enhance the oral health of our community and look forward to a future where our clinic is synonymous with exceptional dental care.

You can also read our articles about: - the Business Model Canvas of a dental clinic - the marketing strategy for a dental clinic

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a dental clinic and our financial plan for a dental clinic .

Initial expenses for our dental clinic include the cost of leasing and renovating a suitable space to meet health and safety regulations, purchasing state-of-the-art dental equipment, obtaining necessary licenses and insurance, hiring qualified dental professionals and support staff, and investing in practice management software. Additionally, we will allocate funds for branding and launching targeted marketing campaigns to attract patients to our clinic.

Our revenue assumptions are based on a thorough analysis of local demand for dental services, taking into account factors such as population demographics, existing competition, and the potential for offering specialized dental treatments.

We anticipate a steady increase in patient visits, starting conservatively and growing as our dental clinic's reputation for quality care and patient satisfaction strengthens.

The projected income statement outlines expected revenues from dental services, including routine check-ups, cosmetic procedures, and emergency treatments, as well as production costs (dental supplies, lab fees), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term profitability of our dental clinic.

The projected balance sheet reflects assets specific to our clinic, such as dental equipment, office furniture, and dental supply inventories, and liabilities including loans and anticipated operating expenses.

It provides a snapshot of the overall financial health of our dental clinic at the end of each accounting period.

Our projected cash flow budget details the expected inflows from patient payments and outflows for expenses, allowing us to anticipate our financial needs. This will enable us to manage our finances effectively and maintain a healthy cash flow.

The projected financing plan outlines the mix of personal investment, business loans, and other financing options we plan to utilize to cover our startup costs.

The working capital requirement for our dental clinic will be carefully managed to ensure we have sufficient funds to cover day-to-day operations, including purchasing dental supplies, managing inventory, and paying staff salaries.

The break-even point for our clinic is the level of patient revenue needed to cover all our costs, including startup expenses, and begin generating a profit.

It will signal when our dental clinic becomes financially sustainable.

Performance indicators we will monitor include the profit margin on dental services, the patient retention rate, the average revenue per patient, the liquidity ratio to assess our ability to meet short-term obligations, and the return on investment to evaluate the efficiency of our invested capital.

These indicators will assist us in evaluating the financial performance and overall success of our dental clinic.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a dental clinic .

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BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Dental Business Plan Template [Updated 2024]

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Dental Business Plan Template

If you want to start a Dental business or expand your current Dental business, you need a business plan.

The following Dental Office business plan template gives you the key elements to include in a winning Dental business plan.

You can download our Dental Practice Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a dental practice business plan example:

Dental Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Dental Business Plans 101

Ready to create a business plan for your dental practice? The good news is that you can follow the same general guidelines as other small businesses.

Before you begin, ask yourself these key questions:

  • Can you describe your potential dental practice in detail?
  • Do you have an actionable marketing plan?
  • Who is in the market? What are they doing right - or wrong?
  • What pricing and payment policies are you considering?
  • What’s your growth strategy?

Download Supporting Materials  (Free for ADA members) Components of a Business Plan

Existing dental practices may also need to update their business plans, especially if they want to expand.

An updated plan needs:

  • Your dental practice’s financial position
  • Your current debt, if any
  • Updated lender information and terms
  • A recent financial comparison with similar businesses
  • An analysis of your current costs and your “break-even” point

10+ SAMPLE Dental Clinic Business Plan in PDF | MS Word

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1. Why is utilizing an example business plan a good idea?

Sample business plans can help you quickly and easily write a business plan for your own business. Business plans are an important tool for any business, but they can be challenging to create. A sample business plan will help you understand the business plan format , the benefit of market research, and how to write a compelling executive summary. It can also serve as a guide for creating your own business plan, outlining the key sections and providing examples of successful plans. Utilizing the best business plan template can save you time and ensure that your plan is well-structured and comprehensive.

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2. Who would benefit from using an example business plan?

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A good sample plan can be a step-by-step guide as you work on your business planning and business idea. Once you have a sense for the flow, specs, and details, etc. that business plans have, utilizing a business plan template will help you pull everything together, helping you create a plan investors and other stakeholders will value. A solid business plan will also help you if you need a bank loan, which may require a startup business plan. Download our free business plan template to help you get started on your own business plan.

Free Download : Free Business Plan Template PDF

3. How do you get started with a sample business plan and maximize its benefit?

First you should read the business plan thoroughly. Study both the type of information provided in key sections like the executive summary, target market analysis, summary, etc., as well as the format and style of the plan. As you read, you may find yourself thinking through things such as improving or evaluating your business planning process, your business idea, or reconsidering who you want to write your business plan for. This is OK and part of the process. In fact, when you start writing a business plan for the first time, it will be much easier because you’ve gone through this process.

After this initial read, outline your business plan and copy in from the sample plan sections that apply to your business. For instance, if the sample plan included public relations in their marketing strategy and sales plan, and you will also use this tactic, you can copy it into your plan and edit it as appropriate. Finally, answer the other questions answered in the sample plan in ways that reflect your unique business and target customers.

Writing a business plan can seem daunting. Starting your business plan writing process by reviewing a plan that’s already been created can remove a lot of mental and emotional barriers while helping you craft the best plan you can.

4. When should you not use a sample business plan?

If your business is unlike any other, using a sample business plan will not be as effective. In this situation, writing a business plan from scratch utilizing a business plan template is probably your best path forward.

As an example, Facebook’s early business plan was unlike others since it was paving a new path and way of doing business. But, groundbreaking new businesses like Facebook are not the norm, and the vast majority of companies will benefit from utilizing sample business plans.

5. How do you choose the right type of business plan for your venture?

Selecting the appropriate type of business plan depends on your business’s stage, needs, and goals. Let’s explore the different types of business plans and how to determine which business plan format is right for you.

  • Startup Business Plan : This type of plan is for businesses just starting out and seeking funding or investment. It typically includes a detailed analysis of the market, target audience, competition, and financial projections.
  • Traditional Business Plan : Traditional business plans are the most common type of business plan, used by established businesses to outline their goals and strategies. It includes all the key sections such as market analysis, company description, and financial statements.
  • Internal Business Plan : Internal business plans are used for internal purposes, to guide the day-to-day operations and decision making of the business. It may not be as detailed as a traditional business plan, but still includes important information such as company mission, objectives, and key performance indicators.
  • Feasibility Business Plan : A feasibility business plan is used to assess the viability of a new product or service in the market. It includes detailed research and analysis to determine if the business idea is feasible and profitable.
  • One-Page Business Plan : As the name suggests, this type of business plan is condensed into one page and includes the most critical information about the business. It can be a useful tool for pitching to potential investors or partners.
  • Strategic Business Plan : A strategic plan looks at the big picture and long-term business goals of a company. It may include the company’s mission statement, core values, and overarching strategies for achieving success.

Ultimately, the type of business plan you choose will depend on your business’s specific needs and goals. It may also be beneficial to combine elements from different types of plans to create a customized plan that best fits your business. Carefully consider your objectives and resources before deciding on the right type of plan for your venture.

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The business plan example below is for Shoutmouth, a company that enjoyed much success in the early 2000’s and which was able to raise funding. While the plan’s premise (social networking) is not as unique now as it was then, the format and structure of this business plan still holds.

I. Executive Summary

Business Overview

Launched in late February 2007, Shoutmouth.com is the most comprehensive music news website on the Internet .

Music is one of the most searched and accessed interests on the Internet. Top music artists like Akon receive over 3 million searches each month. In addition, over 500 music artists each receive over 25,000 searches a month.

However, music fans are largely unsatisfied when it comes to the news and information they seek on the artists they love. This is because most music websites (e.g., RollingStone.com, MTV.com, Billboard.com, etc.) cover only the top eight to ten music stories each day – the stories with mass appeal. This type of generic coverage does not satisfy the needs of serious music fans. Music fans generally listen to many different artists and genres of music. By publishing over 100 music stories each day, Shoutmouth enables these fans to read news on all their favorite artists.

In addition to publishing comprehensive music news on over 1200 music artists, Shoutmouth is a social network that allows fans to meet and communicate with other fans about music, and allows them to:

  • Create personal profiles
  • Interact with other members
  • Provide comments on news stories and music videos
  • Submit news stories and videos
  • Recommend new music artists to add to the community
  • Receive customized news and email alerts on their favorite artists

Success Factors

Shoutmouth is uniquely qualified to succeed due to the following reasons:

  • Entrepreneurial track record : Shoutmouth’s CEO and team have helped launch numerous successful ventures.
  • Affiliate marketing track record : Online affiliate marketing expertise has been cited as one of MySpace’s key success factors. Over the past two years, Shoutmouth’s founders have run one of the most successful online affiliate marketing programs, having sold products to over 500,000 music customers online.
  • Key milestones completed : Shoutmouth’s founders have invested $500,000 to-date to staff the company (we currently have an 11-person full-time team), build the core technology, and launch the site. We have succeeded in gaining initial customer traction with 50,000 unique visitors in March, 100,000 unique visitors in April, and 200,000 unique visitors in May 2007.

Unique Investment Metrics

The Shoutmouth investment opportunity is very exciting due to the metrics of the business.

To begin, over the past two years, over twenty social networks have been acquired. The value in these networks is their relationships with large numbers of customers, which allow acquirers to effectively sell to this audience.

The sales price of these social networks has ranged from $25 to $137 per member. Shoutmouth has the ability to enroll members at less than $1 each, thus providing an extraordinary return on marketing expenditures. In fact, during an April 2007 test, we were able to sign-up 2,000 members to artist-specific Shoutmouth newsletters at a cost of only 43 cents per member.

While we are building Shoutmouth to last, potential acquirers include many types of companies that seek relationships with music fans such as music media/publishing (e.g., MTV, Rolling Stone), ticketing (e.g., Ticketmaster, LiveNation) and digital music sales firms (e.g., iTunes, The Orchard).

Financial Strategy, Needs and Exit Strategy

While Shoutmouth’s technological, marketing and operational infrastructure has been developed, we currently require $3 million to execute on our marketing and technology plan over the next 24 months until we hit profitability.

Shoutmouth will primarily generate revenues from selling advertising space. As technologies evolve that allow us to seamlessly integrate music sampling and purchasing on our site, sales of downloadable music are also expected to become a significant revenue source. To a lesser extent, we may sell other music-related items such as ringtones, concert tickets, and apparel.

Topline projections over the next three years are as follows:

2007 2008 2009
Shoutmouth Members 626,876 4,289,580 9,577,020
Unique Visitors 2,348,050 8,390,187 18,633,659
Total Page Views (Millions) 20.7 273.5 781.0
Revenues $165,431 $2,461,127 $7,810,354
Expenses $1,407,958 $2,591,978 $2,838,423
EBITDA ($1,242,527) ($130,851) $4,971,931

II. Shoutmouth Overview

What is Shoutmouth?

Shoutmouth is an operating company of The Kisco Group Inc. (TKG). Since 2003, TKG has capitalized on web-based marketing opportunities via launching targeted websites and generating web-based leads. TKG revenues in 2005 exceeded $1.3 million and grew to $3.5 million in 2006. Shoutmouth is currently the sole focus of TKG; all other TKG business units have been divested.

Development of Shoutmouth began in August 2006 and the site officially launched on February 21, 2007. Shoutmouth (located at www.shoutmouth.com) is the most comprehensive music news community on the Internet. The website covers 1,200 popular bands and music artists and offers more than 100 new music articles each day. In addition to providing news, Shoutmouth is a web community. That is, Shoutmouth members can actively participate on the site, by doing things such as commenting on news stories and submitting their own stories.

The Market Size and Need for Shoutmouth

The music market is clearly vast. According to IFPI, which represents the recording industry worldwide, global music sales were $33.5 billion in 2005, with the U.S. accounting for $12.3 billion of that amount. Importantly, digitally music sales are seeing substantial growth, with IFPI reporting sales of $400 million in 2004, $1.1 billion in 2005 and $2 billion in 2006.

Online, music is the one of the most frequently searched and accessed interests. For example, according to Wordtracker, the music artist Eminem received over 1.7 million web searches in December 2006, while band Green Day received 534,000 searches.

To put these figures in perspective, top celebrities in other entertainment fields receive but a fraction of this search volume. For example, December 2006 search volumes for select sports stars and actors were as follows: Kobe Bryant, 122K; Tiger Woods, 88K; Cameron Diaz, 332K; and Tom Cruise, 82K.

Conversely, 225 music artists received over 100,000 searches in December 2006, and over 500 music artists received over 25,000 searches.

This data is corroborated by Nielsen BuzzMetrics which plots the most popular topics bloggers are posting about. The chart to the right plots September 25, 2006 to March 25, 2007 and shows how music dominates other entertainment sectors online.

When searching for music artists online, fans, which are primarily between the ages of 13 and 35, are looking for news, pictures, lyrics, videos and audio files. In addition, fans enjoy publicly voicing their opinions about music and interacting with other fans.

There is currently no website besides Shoutmouth that provides comprehensive music news. Currently, to get the latest news on their favorite artists, fans must visit the official websites or fan websites of each of the artists they like . Even then, it is unlikely that the fan will get all the news that has occurred. To solve this problem, Shoutmouth scours the web and uncovers news from thousands of web sites.

What Shoutmouth Does and Will Offer

As of May 2007, the site covers the 1,200 most popular music artists (popularity primarily based on the number of web searches over the past 12 months for each artist).

Shoutmouth currently offers members the ability to:

  • Read over 500 new music articles each week
  • Read special features such as album reviews, interviews, new album release dates, top quotes of the week and other special reports
  • Watch and rate music videos
  • Listen to select music audio clips
  • Comment on news stories and music videos
  • Submit news stories that they see/hear of elsewhere
  • Suggest new music artists to add to the site
  • View articles by music artist or by genre (current genres include Rock, Pop, Rap, R&B, Country, and Electronic)
  • Create a user profile that includes their favorite music artists, Shoutmouth friends, news stories submitted to Shoutmouth, and comments made. Members have the ability to find other members based on their favorite artists and via our search functions.
  • Receive customized news and email alerts. Members can customize their “My News” page to include only artists they specify. Likewise, they can choose to receive email alerts whenever there is a new story on one of their favorite artists.

While establishing itself as the premier music news community, Shoutmouth will embark on the more aggressive goal of becoming the premier music community online . To accomplish this, Shoutmouth will begin to offer additional content (more videos, audio, pictures, lyrics, etc.) and additional functionality (music compatibility testing (e.g., if you like this, you’ll like this), voting capabilities, member-to-member messaging, etc.). We have already begun mapping out our content and technology growths plans to achieve this goal upon financing.

Importantly, Shoutmouth expects to be able to add massive amounts of relevant content (e.g., lyrics, reviews, pictures, video files, audio files, etc.) via member submissions and moderation. This is the same way that YouTube has been able to quickly add millions of videos and Wikipedia has been able to add millions of articles. Importantly, since established music websites (e.g., MTV, RollingStone.com, Billboard.com, etc.) are not community based, they would have to hire thousands of staff members to rival the content that Shoutmouth will have.

How We Get and Publish Our News

Currently, news stories that appear on Shoutmouth are gathered from numerous online sources. Shoutmouth’s staff writers find these stories by using RSS and News feeds that cover thousands of websites. In addition, Shoutmouth community members have the ability to submit stories they find elsewhere.

Typical stories include factual information plus the insight of the author. Shoutmouth editors ensure that all stories are properly classified by artist and genre, and that duplicate articles are filtered out.

Over the past three months, Shoutmouth has developed a solid infrastructure, which we consider a core competitive advantage, that that allows us to provide comprehensive music news . This infrastructure includes:

  • Setting up hundreds of RSS feeds based on comprehensive research regarding sites from which to receive feeds
  • Training our editorial team regarding identifying a story and weeding out duplicates
  • Assigning music artists among our five-person editorial team to better manage work flow and avoid duplicate articles

We are working on a system to ensure that member-submitted articles are automatically routed to the appropriate member of Shoutmouth’s editorial team to improve our efficiencies further.

Shoutmouth’s Goal to Break News First

The majority (approximately 90%) of Shoutmouth’s articles are currently developed by our in-house editorial team, while the balance is submitted by members. In addition, virtually all of our articles are based on information gleaned from other websites. As such, we are generally not the first to publish news; however we are the first and only site to publish all the news in one easily-accessible place. The one current exception is news which is published on bands’ official MySpace pages; Shoutmouth generally publishes articles on this news 24 to 48 hours before it is reported by other news or music sites (due to our efficiencies in finding news).

Shoutmouth realizes that it will gain a key competitive advantage, and will generate significant market buzz, if it is able to report on music news stories before other media sources . To accomplish this, we have begun contacting publicity departments at record labels to gain direct access to music news. We expect these contacts to enable us to gain immediate and sometimes exclusive access to news which will help further establish Shoutmouth as the canonical source for music news. We also plan to more aggressively solicit member submissions of new, buzzworthy news events and will consider offering rewards for unique substantiated news (much the way paparazzi are compensated).

III. Competition in the Online Music Market

This section of the business plan provides a competitive analysis, which is an overview of the competitive landscape, discusses both indirect and direct competitors and then details Shoutmouth’s competitive advantages.

Because consumer demand for music on the Internet is so great, there are a vast number of music websites. In summary, we consider most sectors of the online music market (which are discussed below) to be indirect competitors and potentially partners, rather than direct competitors, because none of them focus on music news.

The reason we believe that no one focuses on music news is that it is very difficult to do. Because news is very important to music fans, most music websites offer news. However, they primarily get their news from organizations such as CNN, Reuters, the Associated Press and BBC. These large organizations only write about the music stories that have mass appeal, which traditionally amounts to 8-10 music news stories per day. However, since music fans are often zealots when it comes to their favorite artists, they are not merely interested in cover stories. For instance, a U2 fan cares about any U2 news, particularly news that a non-U2 fan might consider insignificant.

In fact, because Shoutmouth is the sole one-stop shop for getting comprehensive music news, there might be an opportunity to license our content to other music websites.

Sectors of the Online Music Market

Shoutmouth specifically comPs in the community-based music news market. While players in this market represent direct competitors, Shoutmouth faces indirect competitors in the following markets:

  • Community-Based Sites
  • Community-Based News Sites
  • Community-Based Music Sites
  • Traditional Music Websites
  • Official Artist and Fan Sites

Each of these markets is described below.

A. Community-Based Sites

Community-based sites, also known as social networking sites, are websites in which members can create profiles, leave comments throughout the site, and communicate with other members among other features.

A June 2006 report by Piper Jaffray entitled “Silk Road: Social Networking is Here to Stay” effectively sums up the power and longevity of social networking:

“We believe social networking sites have become a permanent part of the fabric of web applications and are rapidly becoming one of the most popular activities online, potentially impacting how other popular services such as email, IM, and maybe even search are accessed.

As a clear indication of the growth rate and scale of social networking, consider this: MySpace monthly page views have now surpassed MSN or AOL in the U.S. and are nearly 75% of the size of Yahoo!. Social networking has filled a gap that was left by all the existing portals and web services and it is fulfilling a very important and basic function for millions of users: allowing them to express themselves and connect with their friends, with the two functions tightly integrated.

The leading sites such as MySpace (News Corp), Facebook, and others are amassing significant power in the new landscape of the Internet and the existing Internet companies are likely to have to work with these newcomers as they may yield material control on the flow of traffic to other applications.”

Social networking sites such as MySpace.com, Facebook.com, Tagged.com, and TagWorld.com have educated consumers regarding the value of these sites and how to use them. Their success has spurred genre-specific social networks such as community-based/social networking news sites and music sites, which are discussed below.

Shoutmouth doesn’t view established social networking sites as competitors since these sites have a general focus. That is, members talk about all aspects of life, from dating to music to movies, etc. Conversely, Shoutmouth is solely focused on music.

B. Community-Based News Sites

Community-based news sites are sites in which members decide what’s newsworthy and what’s not. For instance, on Digg.com, the most prominent community-based news site, members “Digg” stories that they feel are most newsworthy. The stories that the community feels are most important rise to Digg’s homepage, while less important stories get little attention.

Digg’s one million members can submit stories, “digg” stories, and comment on stories. Digg focuses on general news with a slant towards technology, gaming and unique/sensational news. While Digg does have a Music area within its Entertainment section, this receives little focus. In fact, at the time of the writing of this plan, Digg’s music home page only includes one article submitted within the past 48 hours. Furthermore, Digg doesn’t pare down the music category into sub-categories such as Rock and individual music artists. Conversely, these sub-categories are the entire focus of Shoutmouth.

Other sites that are similar to Digg include Newsvine.com, Spotback.com and Gabbr.com. Of most relevance is the Digg-like site for music, Noisetap.com, which was launched by Ticketmaster in January 2007.

Like Digg, Noisetap.com allows members to submit and vote for music stories. Noisetap.com is organized by music genre and not by music artist. This most likely will not satisfy the needs of many music fans since they don’t have the ability to find news on the specific artists they care most about. Likewise, without a full-time staff actively researching and publishing news stories at the artist-level, Noisetap.com will never be able to offer the comprehensive news that Shoutmouth does.

While Shoutmouth is currently similar to community-based news sites in that members can submit stories and comment on the news they find most interesting, no established player in the market provides a comprehensive focus on music. In addition, Shoutmouth sees these sites as marketing partners as we have and will continue to submit our stories on them to increase our readership.

C. Community-Based Music Sites

There are many community-based music websites, although none focuses on music news such as Shoutmouth. Conversely, these sites generally give members the ability to create and listen to song play lists. The community acts to help individual members find new music and new friends based on similarities in their music tastes. Prominent sites in this genre include Last.fm, Finetune, Pandora, RadioBlogClub, MyStrands, iLike[1] and iJigg.

Last.fm is the most prominent community-based music site and is a good model with which to compare Shoutmouth. Likewise, we will benchmark our performance against Last.fm as we reach of goal of becoming the premier music news community and focus on becoming the premier music community.

According to Alexa, Last.fm is the 359th most visited site on the Internet. While Last.fm focuses on allowing members to create customized Internet stations based on their music tastes, the site has much additional content and social networking features. For instance, for each artist, Last.fm includes pictures, a bio, concert dates, discography, fans on Last.fm, and similar artists. Fans are also able to create journals and communicate with other fans. Key features that Last.fm doesn’t currently focus on include news and video.

D. Traditional Music Websites

Traditional music websites such as MTV.com, RollingStone.com, Billboard.com, NME.com, AOL Music, and Yahoo! Music tend to have many features such as news, reviews, pictures, videos and audio. While these sites are generally very well done and extremely popular, they are under-serving visitors in two core areas: music news and community .

These sites’ lack of music news stems from the difficulty in creating this news, specifically that it requires filtering through thousands of articles and websites to find relevant stories. Likewise, as discussed, these firms might wish to license our news content in the future.

Regarding community , none of the top music sites are thriving communities. Rather, either these sites offer no community features or they recently began offering select features (e.g., submitting reviews or commenting on articles). Even when available, the community features on these sites are afterthoughts and are not engrained within the core fabric of the sites.

While they haven’t been able to transform their current sites into communities, top music websites clearly understand the power of online music communities and have an appetite for them. For example, in January 2007, MTV invested in social networking website TagWorld. MTV also acquired RateMyProfessors.com and Quizilla.com (teen social network) in January 2007 and October 2006 respectively.

As mentioned previously, our vision is to build and incorporate additional technologies, and use our “army” of members to publish vast amounts of music content on Shoutmouth, in order to fully satisfy music fans and leapfrog traditional music sites in terms of their music content.

E. Official Artist and Fan Sites

Shoutmouth com’s with official music artist websites and fan websites. These sites often include news about the specific artist as well as pictures, videos and other relevant information.

On one hand, official music artist and fan websites are direct competitors to Shoutmouth. This is because some of these sites offer comprehensive news on the specific artist they cover. In addition, many offer forums, discussion boards or other ways to communicate with other fans.

However, two factors separate Shoutmouth from these types of sites: 1) breadth and 2) sophistication.

  • Breadth : Most music fans love more than one artist. As such, in order to get the news they want, they would have to visit/join multiple fan or artist websites rather than getting all of their news from Shoutmouth.
  • Sophistication : While some official music artist websites are technologically sophisticated, offering forums, networking and other worthwhile features, the majority of artist and fan websites have limited usability, functionality and networking ability. In fact, this deficiency has lead to the success of MusicToday, which provides front and back-end technology to power artist websites.

Specifically, MusicToday offers web design and hosting, develops sophisticated online stores, builds online fan clubs and offers web ticketing among other services to select top music artists such as Dave Matthews Band, Christina Aguilera, Kenny Chesney, Britney Spears and Usher. While offering sophisticated tools for select music artist websites, MusicToday offers little to no music news nor advanced social networking functions. For instance, the official Dave Matthews Band website offers less than one news story per month.

F. Direct Competitors: Community-Based Music News Sites

Shoutmouth’s direct competitors are other music news websites that have social or community features that allow users to join the site, submit articles, comment on articles, create public profiles and/or communicate with other members. Shoutmouth has identified one significant player who offers this service, AbsolutePunk.net.

AbsolutePunk.net has done a good job of building a user base (the site claims 125,000+ registered members and nearly 500,000 un-registered members). In addition, the user base is very active — the average story on their site receives approximately 20 comments. AbsolutePunk.net offers music news, reviews, pictures and interviews among other features.

On the negative side, AbsolutePunk.net’s articles are generally posted by one staff writer (as opposed to Shoutmouth’s five writers), most articles are simply one sentence posts rather than full articles, and no attempt seems to have been made to cover all news stories. In addition, the site only covers the punk music genre. Although “punk” is broadly defined on the site, the site doesn’t cater to genres such as R&B, rap and country among others, failing to satisfy the broader market.

AbsolutePunk.net is owned by Indieclick, a Los Angeles-based media company. According to the AbsolutePunk.net website, the site:

  • Has developed a loyal (72% return rate) reader base
  • 5,182,147 Posts
  • 163,535 Threads
  • 126,448 Members
  • 1,711 Artist Profiles
  • 20,774 Multimedia Files
  • Approx 76,000 visits per day.
  • Approx 276,000 pageviews per day.

Shoutmouth’s Competitive Advantage

In addition to being the first to fill the untapped market void for comprehensive music news, Shoutmouth’s competitive advantage in the market primarily includes the following:

Online Marketing Sophistication

Content Development Experience and Expertise

Shoutmouth’s team, primarily team members DL and PF, has operated an affiliate marketing business focusing on music for the past four years. Affiliate marketing is defined as a system of revenue sharing between one site (the affiliate) which features an ad or content designed to drive traffic to another site (the merchant). The affiliate receives a fee based on traffic to the merchant which converts to sales.

Our affiliate business has focused on connecting music fans, primarily aged 13 to 30, with music offers such as iPods and ringtones. Over the past two years, we have successful sold affiliated offers to over 500,000 customers. We have become a significant online advertiser, receiving Google’s “over 1 million leads” award, and are recognized as a major player among the top affiliate networks.

It is important to note that affiliate marketing success has been credited with part of MySpace’s success. This is because effective affiliate marketers understand how to drive and convert on Internet traffic.

Shoutmouth will employ its affiliate marketing techniques to drive traffic to Shoutmouth.com and enroll members. We will utilize technologies and proprietary techniques that allow us to monitor multiple metrics such as the cost per visitor, cost per member sign-up, etc., so that we can set and maintain profitable metrics.

Another venture that Shoutmouth team members, primarily PK and DL, launched was the development of over 3,000 niche websites. To create the content for these websites, we employed a virtual work force of over 90 researchers in India and 30 writers and editors in the US.

This experience taught us how to manage a large workforce, train writers to improve content quality and motivate a large group of people. These skill sets will be critical in allowing Shoutmouth to grow the content of the site, as developed by both staff and members, while maintaining quality standards.

IV. Marketing Plan

Shoutmouth’s marketing plan includes the following:

Online Advertising : Shoutmouth will initiate pay-per-click advertising campaigns on Google and Yahoo! in order to inexpensively drive traffic to the site. Specifically, Shoutmouth believes it can drive qualified traffic to the site for 20 cents per visitor and achieve a 20% member conversion rate, thus generating members at a cost of $1.00 per member.

Keys to Shoutmouth’s success in achieving this metric include:

  • Conducting thorough keyword research and advertising on appropriate keywords and keyword groups
  • Creating advertising text that maximizes click through rates
  • Creating landing pages that maximize conversions while maintaining the highest Google AdWords quality score possible
  • Closely monitoring conversions to quickly stop and/or modify unprofitable campaigns
  • Getting individuals to enter their email address to join the newsletter is much easier than getting them to join a site where they have to create a username, select a password, etc. As such, step one will be to get visitors to sign up for artist-specific newsletters.
  • Once on the newsletter distribution list, members will constantly receive messages (embedded in their daily newsletter) regarding the benefits of participating more on Shoutmouth.
  • Active Shoutmouth Membership: the constant reminders regarding Shoutmouth’s value proposition in the daily newsletters will influence members to participate more actively on the site (e.g., customize their profile, visit the site more often, etc.).

Invite-A-Friend : Shoutmouth is in the process of creating an aggressive invite-a-friend/member referral program. In doing so, we are following the lead of social movie community, Flixster, which grew to 5 million members within 10 months. It did this by encouraging members, during their initial registration process, to upload and send an invitation to multiple contacts in their email address books. The technology to develop this process is fairly complex and we expect to be completed with and to rollout this program in June 2007.

Direct Email Marketing : Shoutmouth will directly contact bloggers and prominent music fans we find online to tell them about Shoutmouth, encourage them to join, and encourage them to write about Shoutmouth on their blogs and online journals .

Creating/Distributing Buzzworthy/Viral Content : Shoutmouth plans to have several buzzworthy/viral articles (i.e., content that people would want to email to their friends since it is funny, interesting, etc.) on the site each day. With a single click, visitors will be able to send these articles to social bookmarking sites such as Digg.com or Fark.com, where these articles could receive widespread attention. In addition to our traditional news stories, Shoutmouth will also periodically create special reports/features in order to satisfy our members and visitors and to try to get widespread exposure.

An example of the power of such buzzworthy content, Shoutmouth has already succeeded in having two stories accepted by Fark and Digg, which have brought in over 50,000 unique visitors.

Super Fans/Street Team Development : Shoutmouth also plans to recruit “super fans.” Super fans are individuals who are passionate about a certain music artist/band and actively contribute articles and/or comments on Shoutmouth. We will recruit these fans, reward them with status (e.g., adding a gold Shoutmouth headphones image to their profile page) and encourage them to more aggressively promote the site by:

  • Submitting more news to Shoutmouth
  • Commenting on more articles on Shoutmouth
  • Growing the Shoutmouth community around their favorite artist(s) by actively recruiting new members to join the site (such as actively posting Shoutmouth-related comments on their MySpace pages, on other music forums, etc.)

Public Relations : Upon financing, Shoutmouth will hire a public relations firm to help us get mentions in media sources ranging from magazines, newspapers, radio, television and blogs. To date, we have developed and issued press releases via Billboard Publicity Wire which have been syndicated throughout the web. An effective PR firm will enable Shoutmouth to quickly reach a wide audience.

Widgets : Shoutmouth will create artist-specific and genre-specific music news widgets. For example, our U2 widget (see example on right) would include all of the recent U2 articles published on Shoutmouth. The widget can easily be placed on MySpace pages, blogs, etc. Each story title in the widget links to the full article on Shoutmouth.

Shoutmouth has great expectations for our widget. To begin, no such widget currently exists as there is no one place to get comprehensive news for specific music artists. Secondly, each time someone places a Shoutmouth widget on their blog or social networking page, it will effectively market Shoutmouth to a wide audience at zero cost to us.

V. Technology/Site Development Plan

This section provides a brief roadmap of the initial and future functionality of Shoutmouth.

Initial Site Functionality

The initial Shoutmouth website will include the following features:

  • Ability to submit and comment on news stories
  • Ability to suggest new music artists to add to the site
  • Ability to create user profiles
  • Ability to receive customized news and email alerts
  • Articles categorized by artist and core genre (e.g., Rock, Rap, Pop, etc.)
  • Music artist sections which includes News, Bio and Fans

Future Site Functionality

Shoutmouth will use news and basic functionality as the platform though which we will build a thriving music community. After initial launch, the Shoutmouth technology team will work on incorporating additional features such as:

  • Ability to message other members via the site (e.g., members will have an Inbox on the site)
  • Event calendars: members will receive online calendars. With the click of a button, the member will be able to add tour dates of their favorite artists/bands to their calendar.
  • Articles also categorized by sub-genre (e.g., Alternative Rock, West Coast Rap, etc.)
  • Music artist sections to also include videos, audio files, photo galleries, reviews and event calendars to which members can upload files and vote on top content.
  • Forums and member blogs
  • Music compatibility testing (suggestions on song/artists members might like)
  • Trivia quizzes
  • Music playlists

VI. Financial Plan

Revenue Model

During the first six months, Shoutmouth will not generate any revenues as it will not sell advertising space nor offer products for sale. This decision has been made to spur the growth of the Shoutmouth community. By initially positioning Shoutmouth more as a non-profit, for-the-people-by-the-people venture, members will be more prone to promote the site and invite their friends than if the site looks too commercial.

Starting in September 2007, Shoutmouth will primarily generate revenues from selling advertising space. As technologies (such as the Snocap music widget) evolve that allow us to seamlessly integrate music sampling and purchasing on our site, sales of downloadable music are also expected to be a significant revenue source. To a lesser extent, we may sell other music-related items such as ringtones, concert tickets, and apparel.

Funding To Date

To date, Shoutmouth’s founders have invested $500,000 in Shoutmouth, with which we have accomplished the following:

  • Built the site’s core technology
  • Hired and trained our core staff (we currently maintain an 11-person full-time team)
  • Populated the website with content (over 10,000 articles and 1,200 artist bios)
  • Generated brand awareness among music fans, including driving 50,000 unique visitors in March, 100,000 unique visitors in April, and 200,000 unique visitors in May 2007.

Funding Requirements/Use of Funds

Shoutmouth is currently seeking $3 million to provide funding for the next 24 months. At this point, the site will be profitable and can grow organically, or additional capital may be sought to more aggressively expand our member base.

The capital will be used as follows:

  • Execution of Marketing plan : in order for Shoutmouth to grow its visitor and member base, we need to invest dollars in online advertising and public relations. With regards to online advertising, we are confident that we can enroll members at a cost of $1 per member, which is a fraction of the value of the members to an acquirer (minimum $25 per member), thus providing a significant return on our marketing investments.
  • Execution of Technology plan : in order to build a thriving community, Shoutmouth needs to offer its visitors a “stickier” website and enhanced features. We currently maintain a vast “wish list” of features, such as members uploading and rating pictures and videos, trivia quizzes, and member-to-member messaging, that will significantly improve the site’s functionality and value proposition.
  • Staffing : In order to reach our goals, we will have to hire additional technical and operations personnel.

Financial Projections

Below is an overview of Shoutmouth’s Financial Projections for the next three years. Please see the Appendix for the full financial projections and key assumptions.

Exit Strategy / Valuation Metric

Shoutmouth’s most likely exit strategy is to be acquired by a traditional music website or property (e.g., Viacom/MTV, Ticketmaster, Rolling Stone), an entertainment/media conglomerate (e.g., Yahoo!, IAC/InterActiveCorp, NBC), or a large social networking site (e.g., News Corp/MySpace).

This strategy is supported by the significant M&A activity in the social networking market, which includes the following transactions over the past 24 months:

Del.icio.us social bookmarking 12/05 $30-$35 million Yahoo!
eCrush Inc. teen social network 01/07 Undisclosed Hearst Magazines Digital Media
FanNation sports social networking 01/07 $20+ million Sports Illustrated
Five Across Inc. social networking 02/07 Undisclosed Cisco Systems Inc.
Flickr photo uploading and sharing community 03/05 $15-35 million (rumored) Yahoo!
Grouper video creating, uploading and sharing community 08/06 $65 million Sony Pictures
Jumpcut video creating, uploading and sharing community 09/06 $15 million (rumored) Yahoo!
KiwiBox.com teen social network 02/07 Undisclosed Magnitude Information Systems, Inc.
MyBlogLog blog community tool 01/07 $10 million (rumored) Yahoo!
MySpace social networking 07/05 $580 million News Corp.
Quizilla.com teen social network 10/06 Undisclosed Viacom/MTV Networks
RateMyProfessors.com community focused on rating college professors 01/07 Undisclosed Viacom/MTV Networks
Reddit social news site 10/06 Undisclosed Conde Nast/ Wired Digital
Sconex.com social network for high school students 03/06 $6.1 million Alloy Inc.
TelevisionWithoutPity.com TV fan site 03/07 Undisclosed Bravo
Weblogs Inc. blogging network 10/05 $25 million (rumored) AOL
YouTube video community 10/06 $1.65 billion Google Inc.

Regarding valuation, below are the estimated valuations of social networking companies on a per member basis upon exit:

  • Del.icio.us: $50 – $100 per member
  • MySpace: $25 per member
  • Xing (business social network): $137 per member at IPO in 10/06
  • Flickr: $56 – $130 per member
  • Grouper: $130 per member

Based on this data, not only are social networking sites a promising investment, but sites that can acquire members for less than $25 each (a conservative valuation estimate based on the figures above), should earn a solid return on investment. As discussed above, Shoutmouth’s goal is to acquire members for no more than $1 each.

In addition, per the membership projections above, Shoutmouth’s valuation at the end of 2009, at a $25 valuation per member, is expected to be $239 million. A more conservative, using a 24.4 time EBITDA multiple (the average multiple of tech M&A deals in 2006 according to The M&A Advisor), yields a $121 million valuation in 2009.

Shoutmouth’s founding team includes entrepreneurs and managers with a track record of success and a history of successfully working together.

Management Team

DL, Co-Founder and CEO

D has a history of successfully launching and growing businesses of all sizes. As president and co-founder of an entrepreneurial services firm., D has personally assisted in the launch and development of over 100 ventures.

Over the past three years, D founded and has managed The Kisco Group which includes an affiliate marketing division (2006 revenues exceeded $3 million), a search engine optimization business which includes a network of 3,000 websites (2006 revenues exceeded $500,000) and an e-commerce business (which includes TopPayingKeywords.com and ShowerHeadsEtc.com).

D earned his Bachelors degree from the University of South Carolina.

PK, Co-Founder and Vice President of Operations

For the past two years, P has managed The Kisco Group’s search engine optimization business where he hired, trained and managed nearly 100 employees and a dozen outside firms. During this time, P has honed his management skills with regards to content development, marketing and operations.

P has had a passion for music since childhood and has been a semi-professional drummer for the past 15 years.

P earned his Bachelors of Arts degree, magna cum laude, from Clemson University.

PF, Co-Founder and Vice President of Technology

For the past year, P has managed The Kisco Group’s affiliate marketing business. In addition to setting up and managing widespread marketing campaigns, P has developed sophisticated analytic techniques to precisely analyze web traffic in order to optimize profitability.

Since August 2006, P has shifted his efforts and leveraged his technology skills in developing the Shoutmouth website. P has been instrumental in selecting the Content Management Platform upon which Shoutmouth is built, and finding and managing the technology team.

P earned his Bachelor of Arts degree from Swarthmore College.

AB, Marketing Manager

A’s background in music includes being a singer, songwriter, guitarist and producer. He has also worked on the marketing side of music, having marketed Veritas Records through the development and distribution of promotional materials.

A’s career also includes psychological research and administration, having served as a Research Assistant with the Interpersonal Perception And Communication Laboratory in Cambridge, MA.

A earned his Bachelor of Arts degree in Psychology from Ohio State University.

M, Lead Technology Developer

M is an experienced web programmer with expertise in web design, application development and database development among others.

M’s work experience includes serving as a Senior Developer at Spheres. M has also engaged in multiple, long term freelance projects including serving as a Database Developer Consultant with The Penn Group and a Web Developer Consultant with Volution Media Group and Allied Online Consulting Group.

M earned his Bachelors degree in Computer Science with a minor in Cognitive Science from Rutgers University.

Content Development Team

Shoutmouth’s writing team, managed by PK, includes the following members:

  • JS, Editorial Manager: former content manager and copywriter for Scholastic Inc. and Promotions.com.
  • TZ: former music intern (Virgin Records and WRRV) and author of the blog, The Tom Z Show .
  • ML: former assistant editor for Adventure Publishing; author of the blog Certified Gangsta ; and former editor-in-chief of Fordham University’s newspaper The Paper .
  • SB: former staff writer for Paste Magazine , The Clarion Ledger , and Nightclub and Bar Magazine among others.
  • CSJ: former editorial intern for Rolling Stone and Editorial Assistant for Psychology Today .

Outsourced Technology Team

Shoutmouth works very closely with 2skies, a technology firm based in Australia with staff in Australia and the United States. 2skies is run by JDN, one of the co-founding developers of XE, the platform upon which Shoutmouth is built.

XE is an extensible, Open Source web application framework written in PHP and licensed under the GNU General Public License. XE delivers the requisite infrastructure and tools to create custom web applications that include fully dynamic multi-platform Content Management Solutions (CMS).

VIII. Appendix: Shoutmouth Financial Projections   3-Year Income Statement

Total Page Views (MILLIONS)
Revenues $165,431 $2,461,127 $7,810,354
Staffing $891,058 $1,328,078 $1,522,923
Outsourced Technology $115,000 $60,000 $60,000
Office Space $26,400 $90,000 $90,000
Advertising $254,000 $900,000 $900,000
Other Marketing/Public Relations $72,000 $120,000 $150,000
Web Hosting $11,500 $33,900 $55,500
Other $38,000 $60,000 $60,000
$1,407,958 $2,591,978 $2,838,423
($1,242,527) ($130,851) $4,971,931
Depreciation $1,600 $4,200 $5,800
($1,244,127) ($135,051) $4,966,131
Income Taxes @ (40%) ($497,651) ($54,020) $1,986,452
Income Taxes Paid $0 $0 $1,434,781
Income Tax Credit ($497,651) ($551,671) $0
($1,244,127) ($135,051) $3,531,350

3-Year Balance Sheet

As of December 31

Cash $1,845,206 $1,614,336 $4,726,360
Accounts Receivable (30 days) $13,597 $202,284 $641,947
Inventory $0 $0 $0
Current Assets $1,858,803 $1,816,620 $5,368,307
Other Assets
Equipment (Computer systems, office equipment, etc.) $16,000 $26,000 $32,000
Accumulated Depreciation ($1,600) ($5,800) ($11,600)
Total Long-Term Assets $14,400 $20,200 $20,400
$1,873,203 $1,836,820 $5,388,707
Accounts Payable (30 days) $117,330 $215,998 $236,535
Total Current Liabilities $117,330 $215,998 $236,535
Long Term Debt $0 $0 $0
Paid In Capital $3,000,000 $3,000,000 $3,000,000
Retained Earnings ($1,244,127) ($1,379,178) $2,152,172
Total Equity $1,755,873 $1,620,822 $5,152,172
$1,873,203 $1,836,820 $5,388,707

3-Year Cash Flow Statement

Net Income/Loss ($1,244,127) ($135,051) $3,531,350
Depreciation $1,600 $4,200 $5,800
Minus Increase in Accounts Receivable ($13,597) ($188,687) ($439,663)
Plus Change in Current Liabilities $117,330 $98,668 $20,537
Net Cash Flow from Operating ($1,138,794) ($220,870) $3,118,024
Purchases of Property & Equipment ($16,000) ($10,000) ($6,000)
Net Cash Flow from Investing ($16,000) ($10,000) ($6,000)
Cash Received from Investors $3,000,000 $0 $0
Net Cash Flow from Financing $3,000,000 $0 $0
$1,845,206 ($230,870) $3,112,024
$1,845,206 $1,614,336 $4,726,360

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sample dental business plan

The 7 Best Business Plan Examples (2024)

As an aspiring entrepreneur gearing up to start your own business , you likely know the importance of drafting a business plan. However, you might not be entirely sure where to begin or what specific details to include. That’s where examining business plan examples can be beneficial. Sample business plans serve as real-world templates to help you craft your own plan with confidence. They also provide insight into the key sections that make up a business plan, as well as demonstrate how to structure and present your ideas effectively.

Example business plan

To understand how to write a business plan, let’s study an example structured using a seven-part template. Here’s a quick overview of those parts:

  • Executive summary: A quick overview of your business and the contents of your business plan.
  • Company description: More info about your company, its goals and mission, and why you started it in the first place.
  • Market analysis: Research about the market and industry your business will operate in, including a competitive analysis about the companies you’ll be up against.
  • Products and services: A detailed description of what you’ll be selling to your customers.
  • Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market.
  • Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background.
  • Financial plan: A map of your short-term (and even long-term) financial goals and the costs to run the business. If you’re looking for funding, this is the place to discuss your request and needs.

7 business plan examples (section by section)

In this section, you’ll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together. 

  • Executive summary

Your executive summary offers a high-level overview of the rest of your business plan. You’ll want to include a brief description of your company, market research, competitor analysis, and financial information. 

In this free business plan template, the executive summary is three paragraphs and occupies nearly half the page:

  • Company description

You might go more in-depth with your company description and include the following sections:

  • Nature of the business. Mention the general category of business you fall under. Are you a manufacturer, wholesaler, or retailer of your products?
  • Background information. Talk about your past experiences and skills, and how you’ve combined them to fill in the market. 
  • Business structure. This section outlines how you registered your company —as a corporation, sole proprietorship, LLC, or other business type.
  • Industry. Which business sector do you operate in? The answer might be technology, merchandising, or another industry.
  • Team. Whether you’re the sole full-time employee of your business or you have contractors to support your daily workflow, this is your chance to put them under the spotlight.

You can also repurpose your company description elsewhere, like on your About page, Instagram page, or other properties that ask for a boilerplate description of your business. Hair extensions brand Luxy Hair has a blurb on it’s About page that could easily be repurposed as a company description for its business plan. 

company description business plan

  • Market analysis

Market analysis comprises research on product supply and demand, your target market, the competitive landscape, and industry trends. You might do a SWOT analysis to learn where you stand and identify market gaps that you could exploit to establish your footing. Here’s an example of a SWOT analysis for a hypothetical ecommerce business: 

marketing swot example

You’ll also want to run a competitive analysis as part of the market analysis component of your business plan. This will show you who you’re up against and give you ideas on how to gain an edge over the competition. 

  • Products and services

This part of your business plan describes your product or service, how it will be priced, and the ways it will compete against similar offerings in the market. Don’t go into too much detail here—a few lines are enough to introduce your item to the reader.

  • Marketing plan

Potential investors will want to know how you’ll get the word out about your business. So it’s essential to build a marketing plan that highlights the promotion and customer acquisition strategies you’re planning to adopt. 

Most marketing plans focus on the four Ps: product, price, place, and promotion. However, it’s easier when you break it down by the different marketing channels . Mention how you intend to promote your business using blogs, email, social media, and word-of-mouth marketing. 

Here’s an example of a hypothetical marketing plan for a real estate website:

marketing section template for business plan

Logistics and operations

This section of your business plan provides information about your production, facilities, equipment, shipping and fulfillment, and inventory.

Financial plan

The financial plan (a.k.a. financial statement) offers a breakdown of your sales, revenue, expenses, profit, and other financial metrics. You’ll want to include all the numbers and concrete data to project your current and projected financial state.

In this business plan example, the financial statement for ecommerce brand Nature’s Candy includes forecasted revenue, expenses, and net profit in graphs.

financial plan example

It then goes deeper into the financials, citing:

  • Funding needs
  • Project cash-flow statement
  • Project profit-and-loss statement
  • Projected balance sheet

You can use Shopify’s financial plan template to create your own income statement, cash-flow statement, and balance sheet. 

Types of business plans (and what to write for each)

A one-page business plan is a pared down version of a standard business plan that’s easy for potential investors and partners to understand. You’ll want to include all of these sections, but make sure they’re abbreviated and summarized:

  • Logistics and operations plan
  • Financials 

A startup business plan is meant to secure outside funding for a new business. Typically, there’s a big focus on the financials, as well as other sections that help determine the viability of your business idea—market analysis, for example. Shopify has a great business plan template for startups that include all the below points:

  • Market research: in depth
  • Financials: in depth

Your internal business plan acts as the enforcer of your company’s vision. It reminds your team of the long-term objective and keeps them strategically aligned toward the same goal. Be sure to include:

  • Market research

Feasibility 

A feasibility business plan is essentially a feasibility study that helps you evaluate whether your product or idea is worthy of a full business plan. Include the following sections:

A strategic (or growth) business plan lays out your long-term vision and goals. This means your predictions stretch further into the future, and you aim for greater growth and revenue. While crafting this document, you use all the parts of a usual business plan but add more to each one:

  • Products and services: for launch and expansion
  • Market analysis: detailed analysis
  • Marketing plan: detailed strategy
  • Logistics and operations plan: detailed plan
  • Financials: detailed projections

Free business plan templates

Now that you’re familiar with what’s included and how to format a business plan, let’s go over a few templates you can fill out or draw inspiration from.

Bplans’ free business plan template

sample dental business plan

Bplans’ free business plan template focuses a lot on the financial side of running a business. It has many pages just for your financial plan and statements. Once you fill it out, you’ll see exactly where your business stands financially and what you need to do to keep it on track or make it better.

PandaDoc’s free business plan template

sample dental business plan

PandaDoc’s free business plan template is detailed and guides you through every section, so you don’t have to figure everything out on your own. Filling it out, you’ll grasp the ins and outs of your business and how each part fits together. It’s also handy because it connects to PandaDoc’s e-signature for easy signing, ideal for businesses with partners or a board.

Miro’s Business Model Canvas Template

Miro

Miro’s Business Model Canvas Template helps you map out the essentials of your business, like partnerships, core activities, and what makes you different. It’s a collaborative tool for you and your team to learn how everything in your business is linked.

Better business planning equals better business outcomes

Building a business plan is key to establishing a clear direction and strategy for your venture. With a solid plan in hand, you’ll know what steps to take for achieving each of your business goals. Kickstart your business planning and set yourself up for success with a defined roadmap—utilizing the sample business plans above to inform your approach.

Business plan FAQ

What are the 3 main points of a business plan.

  • Concept. Explain what your business does and the main idea behind it. This is where you tell people what you plan to achieve with your business.
  • Contents. Explain what you’re selling or offering. Point out who you’re selling to and who else is selling something similar. This part concerns your products or services, who will buy them, and who you’re up against.
  • Cash flow. Explain how money will move in and out of your business. Discuss the money you need to start and keep the business going, the costs of running your business, and how much money you expect to make.

How do I write a simple business plan?

To create a simple business plan, start with an executive summary that details your business vision and objectives. Follow this with a concise description of your company’s structure, your market analysis, and information about your products or services. Conclude your plan with financial projections that outline your expected revenue, expenses, and profitability.

What is the best format to write a business plan?

The optimal format for a business plan arranges your plan in a clear and structured way, helping potential investors get a quick grasp of what your business is about and what you aim to achieve. Always start with a summary of your plan and finish with the financial details or any extra information at the end.

Want to learn more?

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Legal Templates

Home Business Business Plan

Business Plan Templates

Use our template to make an investment-worthy business plan.

business plan template

Updated December 8, 2023 Written by Sara Hostelley | Reviewed by Brooke Davis

A business plan is a document outlining a company’s operations, strategies, goals, and objectives. It’s crucial to guide you through each stage of starting and growing your business.

Templates (8)

What is a business plan, why is a business plan essential, components of a business plan, how to write a business plan, business plan sample.

Below, you can find free business plan templates for specific business types. You can also find more in-depth information on writing a plan for your business, whether it’s a food truck, restaurant, real estate business, or another entity:

business plan screenshot

Create a detailed plan that lays out the details of how your business will achieve it's objectives.

Traditional Business Plan

One-Page Business Plan Template

Create a simplified version of a traditional business plan.

One-Page Business Plan

Non-profit business plan screenshot

Create a Non-Profit Business Plan and learn how to write one.

Daycare business plan screenshot

Create a Daycare Business Plan and learn how to write one.

Restaurant business plan screenshot

Create a Restaurant Business Plan and learn how to write one.

Real estate business plan screenshot

Create a Real Estate Business Plan and learn how to write one.

Real Estate

Food truck business plan screenshot

Create a Food Truck Business Plan and learn how to write one.

A business plan is a document detailing how a business, whether it’s a new or existing company, will achieve its goals and objectives. It guides you through every step of starting and running a company.

A business plan can be the foundation of your business, serving as a written roadmap that covers all aspects of how to structure, run, and grow your business. You can also refer back to it as your business progresses to track its growth and success.

In addition to being a helpful document internally, a business plan is also vital for a company to communicate its success to external parties that may influence its future success.

Consider some of the main reasons why large and small business owners alike use business plans:

1. Use As a Roadmap

A business plan sets specific, measurable, and time-bound goals. Having these goals helps you track progress, evaluate performance, and adjust as necessary.

By laying out goals, you have a clear and attainable plan of action with the ability to see and monitor your progress.

2. Plan Strategies For Potential Challenges

A business plan can help you think objectively about your business’s key elements and inform your decision-making as you move forward.

A detailed plan can provide a semblance of control over a potentially cumbersome process. Formulating a plan can improve your ability to make choices and decisions for yourself and the business. This approach is much better than suddenly making a critical decision without time to evaluate or haphazardly letting others decide for you.

3. Get Funding or Bring on New Business Partners

An accurate business plan is essential whether or not you need to secure a business loan. Investors and lenders often require a business plan before they commit capital. A solid plan demonstrates your commitment, viability, and potential return on investment.

Create a business plan that grabs the attention of potential investors and provides them with enough structure and confidence that they will move forward and grant funding and support to your business.

You can use your business plan to highlight how the proposed business will be successful and profitable.

4. Discover Any Weaknesses

A business plan includes a strengths, weaknesses, opportunities, and threats (SWOT) analysis that helps identify potential risks and challenges. It is essential to allocate resources and demonstrate monthly profit or loss. By recognizing these elements early, you can develop strategies to mitigate or address them.

5. Analyze the Market and Competition

Market research within the plan helps you better understand your target audience, competition, and industry trends. This knowledge is crucial for making informed business decisions.

By learning about your competition, you can help make your goods or services stand out and help validate your business idea.

You should update a business plan as you go, altering your goals as necessary and being mindful of any changes of direction in your business.

A typical business plan includes the following sections:

  • Executive Summary
  • Management Team
  • Products and Services
  • Customers and Marketing
  • SWOT Analysis

Our business plan template includes all of the above, so you won’t have to worry about missing out on essential sections.

Step 1 – Create an Executive Summary

An executive summary is the first section of a traditional business plan, serving as the first impression of your business. Please give a brief overview of your company, including its mission, key goals, and a snapshot of your financial projections.

You can skip this step if you’re writing a lean business plan for a startup. Instead, replace it with a few sentences outlining the problem your startup aims to solve and the solution you will provide.

Executive Summary Example:

Market research indicates there are a growing number of dog owners in Tallahassee who want to train their animals. Consumer surveys indicate that most consumers don’t have the time or resources to train their animals themselves.

Consumers have also expressed a desire for combined dog walking and training services to help discipline their animals.

Pawsitive Strides Canine Coaching & Walks provides a convenient service for customers with furry friends and disposable incomes.

Tips for Writing an Executive Summary

  • Define a problem in your market and state how your business will solve it.
  • Limit your executive summary to one page.
  • Use a tone appropriate for your audience.

Step 2 – Describe Your Company’s Team

A professional business plan will include a statement about your company’s team and management.

Describe your startup’s legal structure. After that, you can insert a chart to show the hierarchical structure of your company. Show and name your C-suite executives, management team, and key employees. Include short biographies and links to their resumes and LinkedIn profiles to give the reader a complete picture of your staff’s qualifications.

If you have a smaller staff, you can highlight the founder and CEO and your staff members who perform the services or create your business’s products.

Example for Company’s Team Statement:

Jamie Clayton, Founder and CEO

  • Board-certified veterinarian.

Pawsitive Strides Canine Coaching & Walks’s dog walkers and trainers

  • 14 full-time staff members.
  • 26 part-time staff members.
  • All staff members have the Certified Professional Dog Trainer-Knowledge and Skills Assessed (CPDT-KSA) credential from the Certification Council for Professional Dog Trainers.

Tips for Writing about Your Company Management and Team

  • Include any roles you’d like to hire to grow your company, if applicable.
  • Highlight expertise and awards one to show your staff’s capabilities.

Step 3 – Summarize Market Analysis and Potential

Your business plan must also thoroughly analyze your target market and customer base. The goal here is to show that you understand your market and target audience and that there is a viable market for your business.

Market Analysis Example:

Pawsitive Strides Canine Coaching & Walks’s ideal customer is a dog owner between the ages of 25 and 65 with a high disposable income. They’re ideally a working professional or have recently retired from the workplace. They love their dog (or dogs) and want them to be well-behaved and have an outlet for all their energy.

Market research shows that Pawsitive Strides Canine Coaching & Walks has ample opportunities in the Tallahassee area:

  • The total revenue for dog walking services in the U.S. increased from $900 million in 2019 to $1.1 billion in 2023.
  • Dog ownership has increased by 20% over the last five years.
  • Online search volume for “dog walkers in Tallahassee” is up by 10% since last year.
  • 19% of Tallahassee’s residents have a household income of $125,000 or more (compared to the average of 5% across the U.S.).

Tips for Writing a Market Analysis

  • Use reliable sources for acquiring data.
  • Conduct consumer surveys to hear from people in your target area.
  • Focus on the demand in your area and the growth potential.
  • Include revenue and expense projections based on market data.

Step 4 – Describe Your Product or Service

Describe the products and services you offer. Pinpoint the value they provide to current and future customers and share your plans for research and development.

The main goal of this section is to convince the reader and yourself that your business is viable and that you have enough resources, time, and energy to achieve your goals.

Product Description Example:

Pawsitive Strides Canine Coaching & Walks isn’t an ordinary dog walking service. When a customer signs up for our monthly subscription plan, we have one of our certified dog walkers go to their house 12 times a month on a schedule that works for them.

Our dog walker takes their dog on a 30-minute walk and corrects their behavior. Their dog learns how to walk on a leash calmly and be around cars and people. Not only does the dog get some exercise and fresh air, but they also learn discipline, meaning the customer doesn’t have to worry about training their dog in this sense.

Tips for Writing a Product/Service Description

  • Highlight cross-sell and upsell opportunities, if applicable.
  • Emphasize what distinguishes you from other companies providing similar services/products.
  • Include details for updating your offerings in the future.

Step 5 – Plan Your Marketing Strategy

Discuss the brand vision you want to cultivate, the metrics you’ll track, and the channels you’ll use to reach your target audience. Outlining how you plan to collect and retain customers will help you experience growth in the long term.

Marketing Strategy Example:

Pawsitive Strides Canine Coaching & Walks will focus on social media and direct mail marketing as its two main forms of advertising. We’ll track customer referrals to determine how many current customers are satisfied with our services.

On our social media platforms, including Instagram and Facebook, we’ll track our audience growth rate, bounce rate, and click-through rate.

Tips for Writing a Marketing Strategy

  • Add the budget/resources you have, if applicable.
  • Create strategies for marketing to different segments within your main target audience.

Step 6 – Conduct SWOT Analysis

Organizations use SWOT analyses to determine how closely a business will adhere to its growth trajectories. This analysis involves looking at a company’s SWOTs, which are:

  • Strengths: Strengths are things your company does well. Examples include having a unique selling proposition, standout brandings, or human resources, like your employees and C-class executives.
  • Weaknesses:  These barriers prevent your project or company from reaching certain milestones. Examples include financial limitations, a shortage of skilled professionals, and unclear selling propositions.
  • Opportunities:  These positive external factors could give you a competitive edge. For instance, if you’re a manufacturer and the federal government cuts tariffs, you can export your products into a new market to boost market share and sales.
  • Threats:  These are events, competitors, and situations that pose a risk to your company and the goals you’ve set for it. Typical threats include negative media coverage, changing customer demands, emerging competitors, and new rules and regulations.

SWOT Analysis Example:

  • Appeals to people who don’t have the time or resources to train their pets.
  • Low startup costs.
  • Finding enough certified employees to meet the anticipated demand.
  • Dealing with aggressive animals may be challenging for newer employees.

Opportunities

  • Offering multiple subscription packages for customers who want more frequent training sessions for their pets.
  • BehaviorBuddies is a dog walking service in Bradfordville that may take away customers.

Tips for Writing a SWOT Analysis

  • Be honest with your business’s weaknesses and threats.
  • Capitalize on opportunities you find through market analysis.

Step 7 – Develop a Strategy for Operations

Your business plan needs to include a thorough operations plan. This section reveals your manufacturing, fulfillment, managing, staffing, hiring strategies, and all the other processes you go through when running your business daily.

Operations Strategy Example:

Jamie Clayton will oversee the hiring of all employees, and the team lead will train all employees for at least one month to ensure they have the knowledge necessary to deal with animals of all temperaments.

The team lead will also organize the dog walking schedule to ensure all team members have enough time to arrive at customers’ houses and complete the dog walking/training sessions thoroughly.

Tips for Writing a Business Strategy

  • Consider what your business needs to thrive on a daily basis.
  • Account for inventory and supplies, even if your business is service-based.

Step 8 – Compile Your Business Financials

Create financial projections, including income statements, balance sheets, and cash flow statements for the first few years of operation. If you need funding, specify the amount and how you plan to use it.

Financial Statement Example:

Income Statement for the Year Ended December 31, 2023

  • Revenue: $150,000
  • Cost of Goods Sold: $30,000
  • Gross Profit: $120,000
  • Operating Expenses: $80,000
  • Net Operating Income: $40,000
  • Other Income/Expenses: -$2,000
  • Net Income: $38,000

Tips for Writing a Financial Section

  • Double-check the accuracy of financial information.
  • Demonstrate how the proposed funding aligns with your company’s goals.
  • Forecast future financial performance.

Step 9 – Explain Your Funding Request

If you’re seeking funding or investment for your business, explain the amount you need and how you intend to use it. Be transparent about the terms you’re offering to investors or lenders.

Funding Request Example:

Pawsitive Strides Canine Coaching & Walks has already hired a team to serve our existing customers. Once we scale to $500,000 in annual revenue over the next two years and at a 10% profit margin, our primary ongoing annual expenses (not including taxes) will total $350,000.

While already profitable, we are requesting $200,000 in the form of a business loan to buy two additional company vehicles. These vehicles will improve our employees’ ability to get to customers’ homes, and the remaining money will go toward maintaining current company vehicles.

Tips for Writing a Funding Request

  • Add a timeline so investors know your goals and how you plan to use the money.
  • If you seek funding in the form of an exchange for equity, an investor may expect to gain decision-making powers in your company. Plan for this situation accordingly.

Step 10 – Compile an Appendix for Official Documents

Include relevant documents, such as resumes of key team members, legal agreements, market research data, product design mock-ups, and your business’s legal structure documents.

Remember that each business plan is unique, so tailor your content to your venture and audience. Your business plan should effectively communicate your vision, strategy, and financial viability to potential investors, partners, and stakeholders.

Combine the appendix with a table of contents and footnotes section so you can reference it throughout your document.

You can download a free business plan template below in PDF or Word format:

business plan template

Related Documents

  • Business Continuity Plan : Outline how your business will run in the event of a range of disaster scenarios with a business continuity plan.
  • One-Page Business Plan : A simplified version of a traditional business plan that outlines the basics of your business.
  • LLC Operating Agreement : An internal written document among members of a Limited Liability Company (“LLC”).
  • Business Proposal : Use this document to form new relationships with other businesses and organizations.
  • Request for Proposal : Download this form to allow you to collect offers from various vendors who can provide goods or services your business needs.
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business plan template

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  • Market operators Leads in Moscow Oblast
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  • Childrens theaters Leads in Moscow Oblast
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  • Auto radiator repair services Leads in Moscow Oblast
  • Marketings Leads in Moscow Oblast
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  • Dye Stores Leads in Moscow Oblast
  • Textiles Leads in Moscow Oblast
  • Custom tailors Leads in Moscow Oblast
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  • Travel services Leads in Moscow Oblast
  • Japanese confectionery shops Leads in Moscow Oblast
  • Childrens cafes Leads in Moscow Oblast
  • Pension offices Leads in Moscow Oblast
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  • Amusement park rides Leads in Moscow Oblast
  • Industries Leads in Moscow Oblast
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  • Sweets and dessert buffets Leads in Moscow Oblast
  • Cosplay cafes Leads in Moscow Oblast
  • Rectories Leads in Moscow Oblast
  • Legally defined lodgings Leads in Moscow Oblast
  • Boy's Hostels Leads in Moscow Oblast
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  • Entertainment and recreations Leads in Moscow Oblast
  • Record companies Leads in Moscow Oblast
  • Hookah stores Leads in Moscow Oblast
  • Beauticians Leads in Moscow Oblast
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  • Soccer stores Leads in Moscow Oblast
  • Municipal Department Communications Leads in Moscow Oblast
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  • Secondary school threes Leads in Moscow Oblast
  • Alternator suppliers Leads in Moscow Oblast
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  • New Zealand restaurants Leads in Moscow Oblast
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  • Seasonal Goods Stores Leads in Moscow Oblast
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  • Public Sector Banks Leads in Moscow Oblast
  • Recycling drop-off locations Leads in Moscow Oblast
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  • Fax Service Providers Leads in Moscow Oblast
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  • Central authorities Leads in Moscow Oblast
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  • Music instructions Leads in Moscow Oblast
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  • Printer ink refill stores Leads in Moscow Oblast
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  • Internal medicine wards Leads in Moscow Oblast
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  • Pediatric nephrologists Leads in Moscow Oblast
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  • Diabetologists Leads in Moscow Oblast
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  • Mandarin restaurants Leads in Moscow Oblast
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  • Music conservatories Leads in Moscow Oblast
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  • Beach entertainment shops Leads in Moscow Oblast
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  • Cosmetics Leads in Moscow Oblast
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  • Pediatric neurologists Leads in Moscow Oblast
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  • General register offices Leads in Moscow Oblast
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  • Syrian restaurants Leads in Moscow Oblast
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  • Creches Leads in Moscow Oblast
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  • Closed circuit televisions Leads in Moscow Oblast
  • Casual Clothing Stores Leads in Moscow Oblast
  • Dog cafes Leads in Moscow Oblast
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  • Country houses Leads in Moscow Oblast
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  • Arts Leads in Moscow Oblast
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  • Israeli restaurants Leads in Moscow Oblast
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  • Otolaryngology clinics Leads in Moscow Oblast
  • Nightlives Leads in Moscow Oblast
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  • BMX parks Leads in Moscow Oblast
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  • Piano tuning and repair services Leads in Moscow Oblast
  • Adoption agencies Leads in Moscow Oblast
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  • Higher educations Leads in Moscow Oblast
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  • Piers Leads in Moscow Oblast
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  • Children Policlinics Leads in Moscow Oblast
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  • Childrens libraries Leads in Moscow Oblast
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  • Christmas markets Leads in Moscow Oblast
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  • Immunologists Leads in Moscow Oblast
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  • Education and cultures Leads in Moscow Oblast
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  • Airbrushing services Leads in Moscow Oblast
  • Wedding souvenir shops Leads in Moscow Oblast
  • Vegetations Leads in Moscow Oblast
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  • Thai massages Leads in Moscow Oblast
  • Terrains Leads in Moscow Oblast
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  • Package lockers Leads in Moscow Oblast
  • Attractions Leads in Moscow Oblast
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  • Open Universities Leads in Moscow Oblast
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  • Department of finance Leads in Moscow Oblast
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  • Drawing lessons Leads in Moscow Oblast
  • Disabled Sports Centers Leads in Moscow Oblast
  • Calligraphy lessons Leads in Moscow Oblast
  • Storages Leads in Moscow Oblast
  • Dog cares Leads in Moscow Oblast
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  • Terminal points Leads in Moscow Oblast
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  • Electrical equipment Leads in Moscow Oblast
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  • Municipal Department Science Technologies Leads in Moscow Oblast
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  • Junk Stores Leads in Moscow Oblast
  • Training courses Leads in Moscow Oblast
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  • Tag agencies Leads in Moscow Oblast
  • Places of interest Leads in Moscow Oblast
  • Kerosene suppliers Leads in Moscow Oblast
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  • Outdoor activities Leads in Moscow Oblast
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  • Girl bars Leads in Moscow Oblast
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  • Fire extinguishers Leads in Moscow Oblast
  • Kitchens Leads in Moscow Oblast
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  • Pool academies Leads in Moscow Oblast
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  • Technical education academies Leads in Moscow Oblast
  • Blueprint services Leads in Moscow Oblast
  • Animals Leads in Moscow Oblast
  • Windows Leads in Moscow Oblast
  • Musics Leads in Moscow Oblast
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  • Womens protection services Leads in Moscow Oblast
  • Hammams Leads in Moscow Oblast
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  • Alternative Medicine Clinics Leads in Moscow Oblast
  • Tennis centers Leads in Moscow Oblast
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  • Hawaiian goods stores Leads in Moscow Oblast
  • Russian grocery stores Leads in Moscow Oblast
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  • Geological services Leads in Moscow Oblast
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  • Building designers Leads in Moscow Oblast
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  • Seminar rooms Leads in Moscow Oblast
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  • European institutions Leads in Moscow Oblast
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  • Air pumps Leads in Moscow Oblast
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  • Sands Leads in Moscow Oblast
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  • Barns Leads in Moscow Oblast
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  • Provincial parks Leads in Moscow Oblast
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  • Vehicle examination offices Leads in Moscow Oblast
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  • Tourist travels Leads in Moscow Oblast
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  • Municipal halls Leads in Moscow Oblast
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  • Special food and drinks Leads in Moscow Oblast
  • Civil engineering construction companies Leads in Moscow Oblast
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  • Domestic services Leads in Moscow Oblast
  • Memorials Leads in Moscow Oblast
  • Municipal health departments Leads in Moscow Oblast
  • Veterans Leads in Moscow Oblast
  • Fishing and hunting stores Leads in Moscow Oblast
  • Information desks Leads in Moscow Oblast
  • Salsa bars Leads in Moscow Oblast
  • Automation equipment Leads in Moscow Oblast
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  • Girls schools Leads in Moscow Oblast
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  • Cable car stations Leads in Moscow Oblast
  • Airbrushing supply stores Leads in Moscow Oblast
  • Cured ham bars Leads in Moscow Oblast
  • Higher technical schools Leads in Moscow Oblast
  • Stall installation services Leads in Moscow Oblast
  • Tarmacs Leads in Moscow Oblast
  • Videos Leads in Moscow Oblast
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  • Scuba divings Leads in Moscow Oblast
  • Grow shops Leads in Moscow Oblast
  • Food products Leads in Moscow Oblast
  • Animal watering holes Leads in Moscow Oblast
  • TB clinics Leads in Moscow Oblast
  • Skis Leads in Moscow Oblast
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  • Cattle markets Leads in Moscow Oblast
  • Bicycles Leads in Moscow Oblast
  • Utility poles Leads in Moscow Oblast
  • Deserts Leads in Moscow Oblast
  • Web design companies Leads in Moscow Oblast
  • Water sports Leads in Moscow Oblast
  • Linoleum stores Leads in Moscow Oblast
  • Basket Ball Coaching Centers Leads in Moscow Oblast
  • Music Classes Leads in Moscow Oblast
  • Hot springs Leads in Moscow Oblast
  • Sanctuaries Leads in Moscow Oblast
  • Room agencies Leads in Moscow Oblast
  • Soba noodle shops Leads in Moscow Oblast
  • Arts and crafts Leads in Moscow Oblast
  • Cat breeders Leads in Moscow Oblast
  • Oriental medical clinics Leads in Moscow Oblast
  • Fuel pumps Leads in Moscow Oblast
  • Nursing rooms Leads in Moscow Oblast
  • Information and technology services Leads in Moscow Oblast
  • Rocks Leads in Moscow Oblast
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  • Toys Leads in Moscow Oblast
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  • Gazeboes Leads in Moscow Oblast
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  • New residences Leads in Moscow Oblast
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  • Municipal Administrations and District Councils Leads in Moscow Oblast
  • Electronics devices Leads in Moscow Oblast
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Business leads by state in Moscow Oblast

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Altitude, Area, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

Information

Find all the information of Elektrostal or click on the section of your choice in the left menu.

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Country
Oblast

Elektrostal Demography

Information on the people and the population of Elektrostal.

Elektrostal Population157,409 inhabitants
Elektrostal Population Density3,179.3 /km² (8,234.4 /sq mi)

Elektrostal Geography

Geographic Information regarding City of Elektrostal .

Elektrostal Geographical coordinatesLatitude: , Longitude:
55° 48′ 0″ North, 38° 27′ 0″ East
Elektrostal Area4,951 hectares
49.51 km² (19.12 sq mi)
Elektrostal Altitude164 m (538 ft)
Elektrostal ClimateHumid continental climate (Köppen climate classification: Dfb)

Elektrostal Distance

Distance (in kilometers) between Elektrostal and the biggest cities of Russia.

Elektrostal Map

Locate simply the city of Elektrostal through the card, map and satellite image of the city.

Elektrostal Nearby cities and villages

Elektrostal Weather

Weather forecast for the next coming days and current time of Elektrostal.

Elektrostal Sunrise and sunset

Find below the times of sunrise and sunset calculated 7 days to Elektrostal.

DaySunrise and sunsetTwilightNautical twilightAstronomical twilight
8 June02:43 - 11:25 - 20:0701:43 - 21:0701:00 - 01:00 01:00 - 01:00
9 June02:42 - 11:25 - 20:0801:42 - 21:0801:00 - 01:00 01:00 - 01:00
10 June02:42 - 11:25 - 20:0901:41 - 21:0901:00 - 01:00 01:00 - 01:00
11 June02:41 - 11:25 - 20:1001:41 - 21:1001:00 - 01:00 01:00 - 01:00
12 June02:41 - 11:26 - 20:1101:40 - 21:1101:00 - 01:00 01:00 - 01:00
13 June02:40 - 11:26 - 20:1101:40 - 21:1201:00 - 01:00 01:00 - 01:00
14 June02:40 - 11:26 - 20:1201:39 - 21:1301:00 - 01:00 01:00 - 01:00

Elektrostal Hotel

Our team has selected for you a list of hotel in Elektrostal classified by value for money. Book your hotel room at the best price.



Located next to Noginskoye Highway in Electrostal, Apelsin Hotel offers comfortable rooms with free Wi-Fi. Free parking is available. The elegant rooms are air conditioned and feature a flat-screen satellite TV and fridge...
from


Located in the green area Yamskiye Woods, 5 km from Elektrostal city centre, this hotel features a sauna and a restaurant. It offers rooms with a kitchen...
from


Ekotel Bogorodsk Hotel is located in a picturesque park near Chernogolovsky Pond. It features an indoor swimming pool and a wellness centre. Free Wi-Fi and private parking are provided...
from


Surrounded by 420,000 m² of parkland and overlooking Kovershi Lake, this hotel outside Moscow offers spa and fitness facilities, and a private beach area with volleyball court and loungers...
from


Surrounded by green parklands, this hotel in the Moscow region features 2 restaurants, a bowling alley with bar, and several spa and fitness facilities. Moscow Ring Road is 17 km away...
from

Elektrostal Nearby

Below is a list of activities and point of interest in Elektrostal and its surroundings.

Elektrostal Page

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DB-City.comElektrostal /5 (2021-10-07 13:22:50)

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Use This Simple Business Plan Outline to Organize Your Plan

Male and female entrepreneur sitting at a table with two other team members. Reviewing a business plan outline to discuss the main components they need to cover.

12 min. read

Updated April 10, 2024

When starting a business, having a well-thought-out business plan prepared is necessary for success . It helps guide your strategy and prepares you to overcome the obstacles and risks associated with entrepreneurship. In short, a business plan makes you more likely to succeed.

However, like everything in business, starting is often the hardest part. What information do you need? How in-depth should each section be? How should the plan be structured?

All good questions that you can answer by following this business plan outline. 

  • What is a business plan outline?

A business plan outline is similar to most business plan templates . It lists the common sections that all business plans should include.

A traditional business plan typically includes an executive summary, an overview of your products and services, thorough market research, a competitive analysis, a marketing and sales strategy, operational and company details, financial projections, and an appendix. 

  • Why is a business plan outline important?

Starting with a business plan outline helps ensure that you’re including all of the necessary information for a complete business plan. 

But, depending on what you intend to do with your plan, you may not need all of this information right away. If you’re going to speak with investors or pursue funding, then yes, you’ll need to include everything from this outline.

But, if you’re using your plan to test an idea or help run your business, you may want to opt for a one-page plan . This is a simpler and faster method that is designed to be updated and used day-to-day. 

If you’re unsure of which plan is right for you, check out our guide explaining the differences and use cases for each plan type . 

  • 10 key sections in a standard business plan outline

No matter the type of business plan you create, these are the ten basic sections you should include. Be sure to download your free business plan template to start drafting your own plan as you work through this outline.

Business Plan Outline Example Graphic with 10 unique components. A standard business plan outline will include the executive summary, products and services, market analysis, competition, marketing and sales, operations, milestones and metrics, company overview, financial plan, and appendix sections.

1. Executive summary

While it may appear first, it’s best to write your executive summary last. It’s a brief section that highlights the high-level points you’ve made elsewhere in your business plan.

Summarize the problem you are solving for customers, your solution, the target market, your team that’s building the business, and financial forecast highlights. Keep things as brief as possible and entice your audience to learn more about your company. 

Keep in mind, this is the first impression your plan and business will make. After looking over your executive summary, your reader is either going to throw your business plan away or keep reading. So make sure you spend the time to get it just right.

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2. Products and services

Start the products and services section of your business plan by describing the problem you are solving for your customer. Next, describe how you solve that problem with your product or service. 

If you’ve already made some headway selling your solution, detail that progress here—this is called “traction”. You can also describe any intellectual property or patents that you have if that’s an important part of your business.

3. Market analysis 

You need to know your target market —the types of customers you are looking for—and how it’s changing.

Use the market analysis section of your business plan to discuss the size of your market—how many potential customers exist for your business—and if your potential customers can be segmented into different groups, such as age groups or some other demographic.

4. Competition

Describe your competition in this section. If you don’t have any direct competitors, describe what your customers currently do to solve the problem that your product fixes. 

If you have direct competition, detail what your strengths and weaknesses are in comparison, and how you’ll differentiate from what is already available. 

5. Marketing and sales

Use this business plan section to outline your marketing and sales plan —how you’ll reach your target customers and what the process will be for selling to them.

You’ll want to cover your market position, marketing activities, sales channels, and your pricing strategy. This will likely evolve over time, but it’s best to include anything that clearly details how you will sell and promote your products and services. 

6. Operations

What’s included in the operations section really depends on the type of business you are planning for. If your business has a physical location or other facilities, you’ll want to describe them here. If your business relies heavily on technology or specific equipment or tools, you should describe that technology or equipment here.

You can also use this section to describe your supply chain if that’s an important aspect of your business. 

7. Milestones and metrics

In a business, milestones are important goals that you are setting for your business. They may be important launch dates, or a timeline of when you’ll get regulatory approval—if that’s something you need for your business. Use this section of your plan to describe those milestones and the roadmap you are planning to follow.

You can also describe important metrics for your business, such as the number of sales leads you expect to get each month or the percentage of leads that will become customers.

8. Company overview and team

The company and team section of your plan is an overview of who you are.

It should describe the organization of your business, and the key members of the management team. It should also provide any historical background about your business. For example, you’ll describe when your company was founded, who the owners are, what state your company is registered in and where you do business, and when/if your company was incorporated.

Be sure to include summaries of your key team members’ backgrounds and experience—these should act like brief resumes—and describe their functions with the company. You should also include any professional gaps you intend to fill with new employees.

9. Financial plan and forecasts

Your financial plan should include a sales forecast, profit and loss, cash flow projections, and balance sheet, along with a brief description of the assumptions you’re making with your projections.

If you are raising money or taking out loans, you should highlight the money you need to launch the business. This part should also include a use of funds report—basically an overview of how the funding will be used in business operations. 

And while it’s not required, it may be wise to briefly mention your exit strategy . This doesn’t need to be overly detailed, just a general idea of how you may eventually want to exit your business. 

10. Appendix

The end of your business plan should include any additional information to back up specific elements of your plan. More detailed financial statements, resumes for your management team, patent documentation, credit histories, marketing examples, etc. 

  • Detailed business plan outline

If you’re looking for greater insight into what goes into specific planning sections, check out the following outline for a business plan. It can help you develop a detailed business plan or provide guidance as to what may be missing from your current plan. 

Keep in mind that every business plan will look a bit different because every business is unique. After all, business planning is to help you be more successful, so focus on the sections that are most beneficial to your business and skip the sections that aren’t useful or don’t apply. 

To help, we’ve marked sections that are truly optional with an *.

Executive summary

Company purpose / mission statement.

A very brief description of what your business does and/or what its mission is.

Problem We Solve

A summary of the problem you are solving and an identifiable need in the market you are filling.

Our Solution

A description of the product or service you will provide to solve the problem.

Target Market

A defined customer base who will most likely purchase the product or service.

Briefly describe who is behind the business.

Financial Summary

A short overview of revenue goals and profitability timeline.

If you’ve already started selling your product or service, highlight important initial details here.

Funding Needed*

If you are raising money for your business, describe how much capital you need.

Products & Services

Problem worth solving.

A thorough description of the problem or pain points you intend to solve for your customer base. 

A thorough description of your proposed product or service that alleviates the problem for your customer base.

Describe any initial evidence that your customers are excited to spend money on your solution. Initial sales or signed contracts are good signs.

Intellectual Property/Patents*

If this is important for your business, outline it here.

Regulatory Requirements*

If government approval is required for your business, explain the details and timeline.

Future Products and Services*

What products and services might you offer in the future once your initial products and services are successful?

Market Size & Segments

How many potential customers do you have and what potential groups of customers are separated by specific characteristics?

Market Trends*

How consumers in your target market tend to act including purchasing habits, financial trends, and any other relevant factors.

Market Growth*

The perceived potential increase or decrease in the size of your target market.

Industry Analysis*

If your industry is changing or adjusting over time, describe those changes.

Key Customers*

If your business relies on certain important customers, describe who they are here.

Future Markets*

A snapshot of the potential market based on the last few sections and how your business strategy works within it.

Competition 

Current alternatives.

A list of potential competitors. Identifying the competition isn’t always obvious and it may take some digging on your part.

Our Advantages

The strategic advantage(s) that makes your target market more likely to choose you over the competition. 

Barriers to Entry*

If there’s anything that makes it more difficult for other people to start competing with you, describe those barriers.

Marketing & Sales

Market positioning.

Where do your products or services fit into the market? Are you the low-price leader or the premium option?

Unique value proposition*

What’s special about your offering that makes your customers want to choose it over the competition.

Marketing Plan

An outline of your marketing and advertising strategy including costs, advertising channels, and goals.

How do you sell your product or service? Self-serve or with a team of sales representatives?

Pricing Strategy*

Describe your pricing and how it compares to alternatives in the market.

Distribution*

Describe how your product gets in front of customers. Are you selling in stores and online? Which retailers?

SWOT Analysis*

Strengths, weaknesses, opportunities, and threats.

Location & Facilities

If you have a physical presence, describe where and what it is.

What technology is crucial for your business success?

Equipment & Tools

If special equipment or tools are needed for your business, describe them here.

Sourcing and fulfillment*

If you purchase your products or parts for your products from somewhere else, describe that sourcing and supply chain.

Partners and Resources*

If you have key partners that you work with to make your business a success, describe who they are and what services or products they provide.

Milestones and metrics

A detailed roadmap of specific goals and objectives you plan to achieve will help you manage and steer your business.

Key metrics

Performance measurements that help you gauge the overall performance and health of your business.

Company overview and team

Organizational structure.

An overview of the legal structure of your business. 

Company history and ownership

A summary of your company’s history and how it relates to planning your business.

Management team

The team that is starting or running your business and why they are uniquely qualified to make the business a success.

Management team gaps

Key positions that your business will need to fill to make it successful.

Financial plan and forecast

Projected profit and loss.

How much money you will bring in by selling products and/or services and how much profit you will make or lose after accounting for costs and expenses.

Projected cash flow

How and when cash moves in and out of your business. This also includes your overall cash position.

Projected balance sheet

Expected balances for business assets, liabilities, and equity.

Use of funds

If you are raising money either through loans or investment, explain how funds will be used. This is typically meant to be shared with investors or lenders.

Exit strategy

A brief explanation of how you intend to eventually exit from your business. This could include selling the business, going public, transitioning the business to a family member/employee, etc.

A repository for any additional information, including charts and graphs, to support your business plan.

Business plan outline FAQ

How do you organize your business plan?

There’s no real established order to business plans, aside from keeping the Executive Summary at the top. As long as you have all of the main business plan components, then the order should reflect your goals. 

If this is meant solely for your personal use, lay it out as a roadmap with similar sections grouped together for easy reference. If you’re pitching this to potential investors, lead with the stronger sections to emphasize the pitch. Then if you’re unsure of what order makes sense, then just stick to the outline in this article.

Should you include tables and charts in your business plan?

Every business plan should include bar charts and pie charts to illustrate the numbers. It’s a simple way for you, your team, and investors to visualize and digest complex financial information.

Cash flow is the single most important numerical analysis in a business plan, and a standard cash flow statement or table should never be missing. Most standard business plans also include a sales forecast and income statement (also called profit and loss), and a balance sheet.

How long should your business plan be?

There’s no perfect length for a business plan. A traditional business plan can be anywhere from 10 to 50 pages long depending on how much detail you include in each section. However, as we said before unless you intend to pursue funding, you likely don’t need a lengthy business plan at first.

Content Author: Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

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