essay about advantage of advertising

17 Biggest Advantages and Disadvantages of Advertising

Advertising is the profession or activity of producing consumer marketing messages for commercial products or services. Although there are times when companies can advertise for free, this tactic typically involves paying another agency for space to promote something specific. The goal of this investment is to reach as many people as possible who are likely to pay for the items suggested in the ads.

When businesses start advertising, then it is essential for each firm to find their ideal customer. It is cheaper to create ads that work with a specific population group instead of working with generalized data. Companies can look at gender, age, education, income, and a person’s geographic location to determine if there is a strong likelihood that someone will become a customer.

Advertising can occur in a variety of ways. Outlets include television, radio, newspapers, and magazines. Some companies use billboards, the sides of buildings, or product packaging. Internet options continue to expand.

That’s why the advantages and disadvantages of advertising require a careful review. It could be a way to expand the influence of a brand, but this investment could also be a waste of money if not approached correctly.

List of the Advantages of Advertising

1. Advertising is what sets companies apart from each other. Advertising is the fastest way for an organization to prove the expertise it offers in its industry. This marketing approach allows a company to look at the specific pain points its goods or services address so that customers can independently decide if there is value available to consider. The free-market system allows consumers to make choices based on their needs for innovation, so the advantage here is that improved communication occurs from the business to the consumer.

2. Companies can reach multiple markets and population groups simultaneously. Advertising is one of the most straightforward ways to contact multiple demographics simultaneously. This investment helps a company to discover who their primary consumers are in better ways, along with the demographics to which they belong. Marketing through paid and unpaid platforms contributes to data that enables prospect duplication.

Advertising also allows a company to reach out to multiple new markets to judge how influential their marketing messages can be in the future.

3. Businesses can concentrate their advertising on a single population group. Advertising enables a company to target one population group specifically. We see this benefit daily through direct mail efforts, email marketing blasts, and television commercials. When you can time these messages to correspond with times or circumstances where a consumer feels a pain point, then a successful conversion is more likely to happen. It forms a natural networking opportunity that helps prospects engage with a brand message because they can acknowledge the created value proposition.

4. Advertising creates economic benefits at every level. The advertising economy in the United States is responsible for almost 20 million jobs. It is available in every market at each level, from ultra-local to international campaigns. This industry provides opportunities for almost every skill, ranging from sales-based approaches to creative careers like graphic design or writing. When successful outreach efforts occur, then businesses increase revenues. That creates even more jobs that support other companies at every level.

This cycle repeats itself every time a new advertising campaign occurs. Although there are no guarantees for success, a company must make itself known to its community for customers to become aware of its goods or services. That means there’s always a place for it.

5. The advertising industry creates a global culture. Every global event that involves participation, goods, or services requires advertising content to increase exposure. The budget for the Olympic Games in each cycle is several billion dollars. Companies use sponsorships, naming rights, and other strategies to increase brand awareness in a variety of ways. It gives us an opportunity to work together to support the common good at every level.

Even a group of businesses that support a youth soccer league get to take advantage of this benefit. Although the benefits are more localized with that support, it’s still creating a global culture within that community.

6. It gives an opportunity to create niche expertise presentations. The prevalence of PDF downloads, ebooks, whitepapers, and similar written content is a form of advertising that businesses use to prove their expertise. Advertising is moving toward a place where the value to the consumer is the priority instead of what the customer can do for the business. This benefit works for B2B and B2C firms because it shows people what can be done for them instead of telling them what can happen.

That’s why this form of advertising is so effective. It builds loyalty by focusing on relationships instead of relying on logo recognition or a tagline to stay at the top of the mind of possible consumers.

7. Advertising helps a customer make positive choices. Each customer has a different preference for specific products or services based on the pain points they encounter in life. Some choices are going to be more appealing than others, which is why businesses promote what they offer proactively. If someone can compare value propositions in real-time situations to determine what options provide the best value, then that ability increases the likelihood of a transaction taking place.

Businesses can provide specific or broad data about their goods or services to each demographic in unique ways to encourage this advantage. It is a benefit that can lead to tremendous growth opportunities when handled appropriate.

8. It is a straightforward way to support moral or social issues. Companies can support the public good by producing advertising campaigns that can bring more awareness to specific societal issues. Homelessness, cyberbullying, and similar concerns receive exposure in ways that wouldn’t be available to consumers without this marketing effort. Even though there are production costs to consider with this advantage, the value that occurs through increased revenues and economic activities from helping others more than makes up for the initial investment.

List of the Disadvantages of Advertising

1. Everyone is advertising. The average person gets exposed to over 2,000 brand messages every day because of advertising. That makes this marketing effort less effective unless there is a way for a company to rise above all of that noise. This disadvantage is the reason why you see businesses like Geico take unique approaches to this investment, using a mix of humor and character development to create something memorable.

Most people spend less than five seconds to determine if an advertisement is worth their attention. If that content fails, then the remainder of the ad gets forgotten.

2. Advertising cannot produce guaranteed results. Businesses take a gamble when they pay for advertising. This marketing effort doesn’t come with a guarantee. The companies that purchased TV spots during the 2020 Super Bowl were paying over $5 million for a segment. That’s a massive investment in something that may not produce additional revenues.

Although there is value in brand recognition, that outcome only translates to investment when it creates an eventual conversion. Having someone know that Flo represents Progressive isn’t beneficial if that person always uses public transportation. That’s why most small businesses focused on targeted, localized ads as a way to create results.

3. The cost of advertising can be a disadvantage to small businesses. The cost of TV advertising at local television stations is at least $5 for every 1,000 viewers during a 30-second commercial. Then you have the cost of creative development when taking this marketing approach to consider. By the time the first spot hits the air, a company has likely spent at least $10,000 to create the materials and purchase the airtime.

National spots are much more expensive. Businesses that purchase a 30-second television ad on a national broadcast spent an average of $115,000 per slot in 2019.

4. Potential customers may be on multiple platforms. If brand recognition is the goal of an advertising effort, then a business may need to invest in multiple platforms to gain the levels of familiarity they require. You can advertise in printed publications, online blogs, television, radio, Internet ad services, and all of the other traditional methods. A company might find over 100 different ways to reach their customers. When an advertising budget is financially limited, then finding out where most people are consistently becomes a top priority.

5. Advertising requires interesting materials to be useful. The best advertising efforts create memorable experiences for targeted consumers. If you’re a science-fiction fan, then you probably remember all of the exposure Taco Bell paid for itself in the movie Demolition Man. If you’re a fan of older superhero movies, then you may remember the giant Coca-Cola billboard blowing up in Superman. If a business can’t create such an experience, then the entire message gets forgotten.

This disadvantage means that every business must continuously invest in innovative marketing approaches to stay relevant. It’s also the reason why you see brands trying to copy the success that others find in this arena.

6. The “Fake News” movement tarnishes the reputation of advertisers. Politics in the United States has become a fractured, cantankerous space where anyone who doesn’t agree becomes an enemy. If a business advertises through a traditional media outlet that promotes a political agenda or news stories that someone finds to be disagreeable, then that company’s brand becomes directly tied to that experience. Although the people who agree will be more likely to purchase goods or services, those who don’t will boycott the agency indefinitely.

7. Advertising increases the risk of a brand message getting tarnished. Advertising can be memorable for all of the wrong reasons sometimes, leaving viewers to wonder what a business was thinking when putting a spot together. Qiaobi often receives credit for putting together one of the most racist commercials in history by having a Chinese woman forcing a black man into her washing machine after he whistles at her. Once the washing cycle is finished, a winking Asian man emerges.

Miracle Mattress put together a local advertising spot that mocked the events of 9/11, including having two stacks of mattresses fall on workers. Burger King unleashed a regional spot for their Texican Whopper that had the tagline of “The taste of Texas with a little spicy Mexican” – and the add featured a tall American cowboy and a short Mexican wrestler.

8. Most people consider advertising to be a nuisance. Extravagant advertising may have a positive effect on the economy. Still, it tends to harm consumers when the same promotions happen repetitively. This disadvantage occurs in the United States every two years during the election cycles when political ads take over the television and radio. It can also happen when spots frequently occur within the same broadcast or publication.

Hundreds of millions of dollars in advertising may get spent on a single election, exposing populations to competing messages that get monotonous and bothersome when they air several times per hour.

9. The targeted consumers may not see the marketing message from an advertising effort. New technologies make it easier than ever before for consumers to proactively opt-out of viewing advertisements. Popup blockers for Internet browsers can eliminate almost every ad that might display when users are online. Families can fast-forward through ads on broadcast networks when they record shows to watch. Some providers even offer tech that eliminates this marketing effort automatically.

Even if someone is watching live TV, an advertisement break creates an opportunity to walk away from the television. Companies can pay millions without ever knowing if their intended audience is available to watch what they’ve put together.

Advertising messages are an effort to persuade people to purchase specific goods or services. This outcome is also the goal of B2B transactions. A person must become convinced that one item is better over another. That’s why each ad offers a headline, subheading, body copy, image, and a call-to-action. It’s like a 30-second speech that shows how much value something has to a potential client.

Advertising isn’t the only way to get a message seen or heard. It can be more expensive to utilize than other marketing opportunities. That’s why it tends to be more popular with large corporations than sole proprietors and other small businesses.

The advantages and disadvantages of advertising balance cost with the opportunity to increase revenues and consumer awareness. Although there are no guarantees for success, this marketing option can produce immediate and memorable results.

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

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Learn how to write the perfect essay introduction with the guide below!

Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles   selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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Essay Samples on Advertising

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Best topics on Advertising

1. The Role of Advertising in Society: Functions and Effects

2. Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

3. The Role That Consumer Behavior Plays on Advertising and Cancel Culture

4. Should Artists Music Be Used in Advertisements

5. Typography: From Billboards to Street Signs

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. How Advertising Influences Consumer Behaviour

8. The Advertisement Analysis Of The Pears Soap

9. The Analysis Of Small World Machines Advertisement

10. That’s Nutellable’: An Analysis Of Advertisement Of Nutella

11. Analysis Of Comcast Advertisement, A Popular Ad

12. Advertisement Analysis: Analysing The Old Spice Ad

13. Ad Analysis Of The Allies, Hitler’s Campaign

14. The Semiotic Advertisement Analysis: Connotations And Denotations

15. Ad Analysis: The Objectification And Sexism In Original Red

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Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

• Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
• Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis . Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
• Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
• Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

• Select a topic . Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
• Carry out research . Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
• Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

• Should alcohol advertisements be banned entirely?
• Nike feminist commercials and their significance to women.
• How Coca-Cola commercials became a symbol of Christmas.
• The advantages and disadvantages of Internet ads.
• What is wrong with shampoo ads?
• Advertising strategies on social media.
• The adverse effects of violence in the media.
• How does advertising affect children?
• The ethical side of the advertising industry.
• Marketing strategies in the political advertisement.
• How does advertising affect the economy?
• What are the main media and advertisement techniques of Netflix?
• Unethical aspects of using women objectification in ads.
• Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

435 Best Essay Examples on Advertising

Facebook should be banned essay (privacy invasion, social effects, etc.), facebook essay, advantage and disadvantage of facebook.

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Facebook Should Be Banned

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McDonald’s Company: Bandwagon Technique

Coca-cola: advertisement critique.

• Words: 1930

Sexual Imagery in Advertising

• Words: 2885

Crest Toothpaste Advertisement’s Rhetorical Analysis

• Words: 1201

Facebook’s Negative and Positive Effects on Children

• Words: 1207

A Rhetorical Analysis: “Chevy Commercial 2014”

• Words: 1495

Print and Broadcast Computer Advertisements

• Words: 1538

“Open that Coca-Cola”. Advertisement Analysis

Advertisement review, the bmw advertisement analysis.

• Words: 1739

Nivea: Analyzing and Evaluating an Advertisement

Coca-cola company’s advertising effectiveness, water advertisement, successful advertising in fashion.

• Words: 4469

Typography in Coca-Cola’s Advertisements

• Words: 1819

7Up Advertisement Campaign

Porsche 911 commercial: analysis of an advertisement.

• Words: 1018

Feminism in Advertisements of the 1950s and Today

• Words: 2432

Advertisements of Chanel No. 5

• Words: 1743

Sexually Oriented Adverts of AXE Deodoran

• Words: 1492

Persuasion Techniques in Dwayne Johnson’s “Got Milk?” Advertisement

• Words: 1476

Advertising Strategy and Campaign for Hershey Kisses

• Words: 4443

The Nivea Skin Care Product Advertisement

The ipad air pencil advertising, louis vuitton: objectives of the advertising, the impact of social media on a brand, its image, and reputation.

• Words: 4023

Propaganda Techniques in the Vitaminwater Advertisement

Ethics in advertising and its importance.

• Words: 1153

“Moms Demand Action” Print Advertisement

Role of ethics in advertising.

• Words: 1108

PepsiCo Inc.’s Kendall Jenner Advertisement

• Words: 2212

Dove Ad Campaign for Real Beauty

• Words: 1673

L’Oréal and Lab Series Advertisements Analysis

• Words: 1310

Advertising Analysis: Real Beauty Sketches by Dove

• Words: 1424

Mango Juice Advertising in Mexico

Mcdonald’s, ikea and coca cola brands advertising analysis.

• Words: 1405

Promotional and Advertising Strategies – Automotive Industry

• Words: 1713

The Effects of Facebook and Other Social Media on Group Mind and Social Pressure

• Words: 1400

Marlboro Cigarette Advertising Semiotic Analysis

• Words: 2304

International Advertising and Its Aspects

• Words: 5448

Effective Electronic Advertising

• Words: 2239

Ethical Dilemma of a 2016 TV Commercial for Milk by Juhayna

• Words: 1425

Motion Pictures and the Media

• Words: 1348

Location-Based Marketing and Advertising

• Words: 1910

Examples of Advertisements by Nike, KFC and Coca-Cola

• Words: 1144

Gucci Company Advertising

Multimodal analysis of cosmetic surgery advertising.

• Words: 7050

Visual Analysis of the Maybelline Commercial

Analysis of apple’s “privacy on iphone” commercial, ralph lauren’s printed advertising: semiotic analysis, “the heart” movie’s poster analysis.

• Words: 1664

Marriott’s Advertising Campaign

Lexus car advertisement, “we believe: the best men can be” advertisement.

• Words: 1392

The Crisis Communication in the Toyota Motors

• Words: 2170

Teen Fashion Advertisement

• Words: 1171

Visual Argument Analysis: Kentucky Fried Chicken Website Advertisement

Ban on all advertising of alcohol.

• Words: 1238

Social Media and the Hospitality Industry

• Words: 3093

Future Trends in Advertising

• Words: 1677

Representation of the Body in Advertising

Tv advertisements aimed at children in australian should be banned.

• Words: 1085

Cigarette Advertising

• Words: 1082

McDonald’s ”I’m Lovin’ It”: The Illustration

Celebrity advertising: great opportunities for brands.

• Words: 1097

Gucci Perfume: Interior Design and Merchandising

“the persuasion knowledge model” by friestad & wright, alcohol and tobacco advertising history in the american media.

• Words: 1176

BMW Company’s Advertising Strategies

• Words: 1183

Advertisement «Refresh on the Coca-Cola Side of Life»

• Words: 1118

Coca Cola Company’s Communication Message

Advertising strategy for cartier bridal.

• Words: 2482

Advertising: Images, Industry and Audience

• Words: 1625

Can Advertising to Children be Ethical?

• Words: 1378

Advertisement Analysis: The Camel Cigarette

Advertisement by dr. martens analysis, japanese advertisement and its standardization for the us, targeting uninformed consumers in the advertising campaign, hall’s account of how messages in the media are encoded, advertisements emotionally appealing to older adults, the representation of men and women in advertisements.

• Words: 2259

The “Optus” Advertising Analysis

Advertisements usage in consumer manipulations.

• Words: 2036

Ronald Reagan Cigarette Advertisements Pics Analysis

Advertising campaign for mountain dew, absolut vodka.

• Words: 3590

2011 Super Bowl Pepsi Max Commercial

• Words: 1397

Morgan Spurlock’s “POM Wonderful: The Greatest Movie Ever Sold”

Classification of facebook as a communication media, new technology is detrimental to the organization.

• Words: 1360

Coca Cola Advertisement

• Words: 1088

A Semiotic Analysis of the Dove Racial Ad

• Words: 2265

Logical Fallacies in Advertising

• Words: 1569

Analysis of Advertising’s Impact

The advertising industry development.

• Words: 1837

Coca-Cola Company: Multicultural Advertising

Television (tv) ad execution styles, controversial advertising: producing cultural affect.

• Words: 2573

Employment of Ethos, Pathos, and Logos

Sexist advertising and gender-oriented visuals.

• Words: 1149

Ads Promoting L’Oreal’s Men and Women Moisturizer

• Words: 1716

Barbie Product Advertisement: Rhetorical Analysis

The camel brand: tobacco advertising.

• Words: 1178

English Language in Coca-Cola and McDonald’s Advertising in Russia

• Words: 4283

Ad Comparison: Domino Pizza in India and in the USA

Framing and its role in social and political marketing campaigns, communication dilemma: johnson & johnson tylenol crisis.

• Words: 1787

Advertising and Branding: Product Positioning

• Words: 1210

Rhetorical Analysis

Survey carried out at tim hortons.

• Words: 1114

Coca-Cola Open Happiness Advertisement

Critical/contextual analysis.

• Words: 2056

LeBron James Sprite Cranberry Advertisement Analysis

• Words: 1237

Advertising Personal Care Products

Rhetoric analysis of nike’s advert.

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Education through Innovation

Advertisement : Meaning, Advantages & Disadvantages – Essay, Speech, Article

Advertisement : meaning, advantages & disadvantages – essay, speech, article, advertisement meaning.

Advertisement Defination: Advertisements in a simple sense are drawing the attention of the general public to a product, service, event or idea through different marketing mediums and advertising is an activity or profession of producing advertisements for commercial products and services . The advertisement has a great impact on the audience which creates an urge in them to buy a particular product or service though it is subjective. The advertisement is the lifeblood of any business. It is a very well known fact that it depends on how creatively the advertisement is designed though it cannot be said that advertisements are the sole concern when it comes to sales. It is just a part of marketing strategy. Advertisement regardless of being online or offline if they don’t catch the attention of the public then the entire expenditure turns out to be a waste.

Advantages Of Advertisement (Benefits & Pros)

There are advantages of advetisements which is not hidden by anyone. Advertisement creates the market for products, goods and services. In a competitive market advertisement play a significant role in increasing the sales of the particular product. It creates awareness among the general public about it’s existence and also about it’s rates, discounts and various other  advertisements advantages as well. It lures the customer to buy it and also helps them to compare the rates and quality of homogeneous products. The mediums of advertising like television, newspaper, magazines, pamphlets, applications and through other various means also earn a lot for broadcasting or publishing it. The main motto of advertising is giving knowledge to the public about the existence and nature of the product to create it’s market. It doesn’t just help to marketing managers or agents but also to the public by helping them to gain knowledge about new products or the editions in the old products.

Disadvantages Of Advertisement (Demerits, Drawbacks & Cons)

The advertisement may have many advantages but as every coin has two sides so is with this, as there are some disadvantages of advertisements as well. Many advertisements misleads people to buy their product which sometimes is harmful in some or the other way, doesn’t give the quality or type of product that is promised in advertise, luring customers by discounts but offering them degraded quality are few examples of the adverse effects of advertisement . They also try to promote inferior quality goods. Many times distorted version of reality is shown in advertises confusing and at the same time encouraging them to buy it. Some advertisements uses ill language or objectional pictures which are not accepted by the society. Cases are also filed even for the taglines that do not hold true, one of it’s prominent example is Redbull. Everyone knows that having any energy drink will not result in giving you wings, but there are few out of many who get misguided by such taglines as well.

Control Measures To Reduce The Demerits of Advertisements

There are no plotted points or ideas about how you control the demerits of advertisement because they are beyond control but still there are things which a consumer can do by himself. The cons of advertisements mainly consist of something which in simple words can be said as fooling the consumers. Consumers can file complaints under consumer protection act if they do not get the quality as promised. They can get more awareness through social media and other sources so that they do not get trapped by misleading advertisements . Print media and visual media both have it’s demerits which can be removed by gaining more knowledge about the product or service and also being aware is necessary.

Quotes on Advertisements

“A Good Advertisement Is One Which Sells The Product Without Drawing Attention To Itself.”

“Creative without strategy is called ‘art’ and creative with strategy is called ‘advertising’.”

Sample details

Advertisement

• Views: 1,689

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• Competitive Advantage
• Franchising
• Customer Satisfaction
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• Marketing Strategy
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• Customer service
• Marketing Mix
• Target market
• Pricing strategies
• Marketing Plan

Advertisements: Advantages and Disadvantages Argumentative Essay

Discuss the advantages and disadvantages of advertisements. Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advertising is a multi-billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company.

An advertisement is a product and like every other product in the world, it has its pros and cons. Advertisements are used to sell products. Businesses advertise their products to potential consumers with the hope that they will buy these products. Businesses thrive through effective marketing and advertisement of their products. One good advertisement can make a product a household name and one bad advertisement can ruin the entire company. Advertisements generate awareness about various products and are essential to all businesses. After all, if you haven’t heard of it, you won’t buy it.

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One of the best known advantages of advertisements is their ability to raise awareness among the people about consumer products, varied opportunities and more. But raising awareness through advertisement is always done to sell a new car or new brand of soap. Advertisements have done a lot to raise awareness about many issues of local, national and international importance. These advertisements, also called public service announcements, help inform the people about many social issues such as blood donation programs, immunization programs, AIDS, cancer and many more.

Many NGOs, INGOs and other non-profit organizations raise awareness about various plights plaguing people through advertisements. These advertisements appeal to the people to help their fellow man. They send out a message with the hope that one or more of the billions of people in the world will answer their call for help. This is by far the biggest advantage of advertisements: their ability to make people do something. This ability of advertisements to make people do something can also be a disadvantage.

Advertisements can sometimes be so persuasive as to make the viewers buy something that they may not actually need or may in fact be harmful to them. They achieve this by creating false impressions about their products. A certain cigarette advertisement for example, may show that people who smoke a certain brand of cigarette are more successful than others. This not only creates a false impression upon the viewers about success but also encourages them to smoke. This creation of false impressions is very common in advertising.

In fact, this creation of false impressions is what makes advertisements so influential in shaping a consumer. Advertisements have also been known to play to certain stereotypes. They have, on occasions, downplayed people with certain physical attributes. Only ‘beautiful’ people are employed to appear in advertisements for various products. Advertisement agencies hardly ever employ people of ‘average beauty’. Food commercials never have malnourished people. Energy drink advertisements always have athletic models taking part in sports.

The Marlboro Man is always a ‘ruggedly handsome cowboy’. All these advertisements play to various stereotypes. These types of advertisement create the impression that being normal and ordinary isn’t good enough. Another disadvantage of advertisement is the sheer volume. There are advertisements almost everywhere one looks these days. Entire walls are plastered with posters about the new chocolate bars from Nestle. There are billboards on top of city buildings as far as the eye can see. Television shows are increasingly airing commercial after commercial.

Entire pages of newspapers and magazines have been taken up by advertisements. With the growth in popularity of the internet and E-mail, unsolicited bulk E-mail advertising, also known as spam has increased a lot. This large quantity of advertisements can ruin these media of communication. Television programs may lose their viewers if they take too many commercial breaks. Newspapers and magazines are sometimes unreadable when advertisements take more space than the articles. This large quantity of advertisements can make these media less appealing than before.

Advertising is a business and like any other business people profit from it. Advertising has both pros and cons. Advertisements influence us in many ways and this is both an advantage and a disadvantage. They can persuade us to choose a product that is good and a product that is bad. They influence us and they enlighten us. Businesses advertise products and services that can benefit the customers. They also advertise products and services that are potentially harmful to the customers.

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• PTE Sample Essay 14 – Influence of Advertising

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

It has been argued that advertising has both advantages and disadvantages in modern society. While some people are of the opinion that advertisements can influence individuals to buy unnecessary things, others argue that it can help people to buy good products. Even though this essay will discuss both sides of the argument, I believe that advertising has way more benefits than drawbacks.

On the one hand, it is widely known that advertising can increase consumerism among people. The main reason for this is that individuals are often exposed to different products and, because of this, they usually end up in buying things that they do not really need. For example, Google has a service called AdWords that shows ads to people based on their searches on the Internet. This can lead people to buy products that they do not really need as they may be often tempted by attractive products.

On the other hand, it has been said that advertisements can help people to make better choices. This is certainly true as one may have a broad variety of products to choose from. For instance, families who are low on budget will be able to buy the best reasonable product in the market. This may notably help these families to not only save money, but also buy something that would definitely suit their needs.

In my opinion, advertising can not only help people to spend their money more wisely, but also force companies to develop better products as the consumer will have access to all available products in the market.

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IELTS Writing Task 2 Model Answer: Discussing the pros and cons of advertising.

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IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Advertising has become an inevitable part of our lives. Some people believe that it is a positive aspect of our lives while others are of opposite belief. Discuss both views and give your opinion.

Write at least 250 words.

Model Answer :

In the recent years, advertising has become an integral part of our daily life. Almost every product is advertised through several media sources like Youtube, television, websites. While some people support this trend, others tend to oppose it. There are several reasons for this. In this essay, I am going to discuss these viewpoints and give my opinion on the matter.

On one side of the argument, there are people who believe that advertising is not very beneficial. The main reason for this view is that people tend to buy unnecessary items because of watching these advertisements. Another reason is that several products fo not work the way they are claimed to work in the ads. For instance, these days several coding boot camps advertise a 100% job guarantee for every student who graduates from their boot camp. However, upon careful investigation, it was found that a job could be an internship, part-time position, or a full-time job!  Thus, it is easy to see why this argument has gained weight.

On the other hand, there are people who support advertisements. The primary reason is that the market very competitive these days. Rather than letting a product go unnoticed, it is better to advertise the product so as to enhance its popularity among the masses. For example, the percentage of sales of two products released by  top brands on the same day is greatly affected by marketing. A recent survey indicated that there is a 40% boost in sales if the product is rightly marketed. Althogh, some people or companies tend to promote the sales of their products through fake claims, it is left to the discretion of the buyer to decide. 

In conclusion, advertising has its pros and cons as discussed. I feel that the benefits outweigh the drawbacks. People need to be very careful with falsce advertisements and decide on the usefulness of the product before buying it. 

Total Words: 280

Task Achievement: 9

Coherence & cohesion: 9, lexical resources: 9, overall score: band 9.

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Hướng dẫn làm Chủ đề Advertising – IELTS Writing Task 2

Advertising (Quảng cáo) là một trong những chủ đề phổ biến nhất của IELTS Writing. Điều này là do chủ đề này có khá nhiều vấn đề gây tranh cãi và đáng chú ý, thích hợp để sử dụng làm câu hỏi Writing. Ví dụ, quảng cáo có thực sự hiệu quả trong việc thúc đẩy doanh số bán hàng hay không? Hay quảng cáo có đang tác động tiêu cực đến sức khỏe và nhận thức của người tiêu dùng hay không?

Trong bài viết này, DOL sẽ cung cấp cho bạn thông tin cần biết về IELTS Writing Task 2 chủ đề Advertising , bao gồm các đề bài thường gặp, ý tưởng triển khai và bài mẫu tham khảo.

Tổng quan về chủ đề Advertising trong IELTS Writing Task 2

Advertising (Quảng cáo) là một chủ đề IELTS Writing Task 2 thường được đề cập trong những năm gần đây. Nội dung chủ yếu của các câu hỏi trong chủ đề này xoay quanh những vấn đề sau:

Ảnh hưởng của quảng cáo sai sự thật đến người tiêu dùng;

Ảnh hưởng của việc quảng cáo quá nhiều;

Ảnh hưởng của quảng cáo đến giới trẻ;

Sự cạnh tranh trong quảng cáo.

Những câu hỏi về chủ đề Advertising là những câu hỏi mang tính thời sự, đòi hỏi các thí sinh phải có sự phân tích kỹ lưỡng vấn đề được đề cập ở đề bài để tránh đưa ra những quan điểm chung chung hoặc không liên quan.

Bạn phải hiểu câu hỏi trước khi cố gắng trả lời. Bằng cách này, bạn sẽ biết chính xác những gì giám khảo đang tìm kiếm. Một trong những sai lầm lớn nhất của học sinh là không trả lời đầy đủ câu hỏi, điều này khiến các em không đạt được điểm cao hơn Band 5. https://www.ieltsadvantage.com/writing-task-2/

Vậy thì làm sao để có thể phân tích vấn đề một cách kỹ lưỡng kể cả khi bạn không hề có kinh nghiệm hay nhiều kiến thức chuyên môn về quảng cáo? Đó là hãy đọc, đọc thật nhiều các bài mẫu, các ý tưởng để tạo nên một nguồn vốn ý tứ về chủ đề này cho bản thân. Cùng chúng mình xem qua những ý tưởng và bài mẫu cho chủ đề này ở dưới nhé!

Ý tưởng Advantages/ Positive Effects của Advertising

Advertisements help companies to tell customers about their products and services;

Advertisements inform us about the choices we have;

The advertising industry employs many people => creates employment;

Advertisements are often funny, artistic or thought-provoking => entertaining.

Ý tưởng về Disadvantages/ Negative Effects của Advertising

Advertisers aim to convince us that buying things leads to happiness, which may be exaggerated or even distorted;

We are persuaded to follow the latest trends and fashions => buy unnecessary things;

Children can be easily influenced by advertisements => Some advertisements with inappropriate content may be harmful to the development of children;

Pressure on their parents by pestering or nagging from children to buy things.

Ý tưởng về những xu hướng ra đề Advertising và các ý kiến về Advertising

Advertising should be regulated by governments;

Advertisements that target children should be banned;

Packaging for junk food should display clear health warnings;

Overall, advertising is necessary but it needs to be controlled.

Xu hướng ra đề về Advertising

Censorship, control and freedom of speech;

Advertising methods;

Children and advertising;

Media and Technology.

Một số đề và bài IELTS Writing mẫu về chủ đề Advertising

1. Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?

2. Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

3. If a product is good and meets customer needs, then people will buy it and advertising is unnecessary. To what extent do you agree or disagree?

4. Research has shown that overeating is as harmful as smoking. Therefore, the advertising of certain food products should be banned in the same way as the advertising of cigarettes is banned. Do you agree or disagree?

5. Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? – 8/4/2017

6. A ban on all forms of advertising is beneficial to society because it serves no useful purpose, and can even be damaging. Do you agree or disagree? – 30/3/2017

7. Advertising discourages people from being different individuals by making us all want to do the same and look the same. To what extent do you agree or disagree?

Cùng DOL tham khảo bài mẫu topic Advertising IELTS Writing Task 2 sau nhé!

A ban on all forms of advertising because it serves no useful purpose, and can even be damaging

Câu hỏi thường gặp

Gợi ý phần thi IELTS Writing Task 2: Quảng cáo là gì?

Quảng cáo là 1 phương tiện giúp các nhãn hàng giao tiếp với khách hàng, người sử dụng sản phẩm, dịch vụ của mình. Thông qua quảng cáo, nhãn hàng sẽ thể hiện thông điệp của mình về sản phẩm, dịch vụ với mục đích tăng sự ảnh hưởng đến công chúng, nhất là khách hàng mục tiêu. Từ đó thúc đẩy hành động mua hàng, sử dụng dịch vụ và nâng cao độ phổ biến của thương hiệu.

Gợi ý bài viết IELTS: Ưu điểm và nhược điểm của quảng cáo là gì?

Về ưu điểm:

Quảng cáo giúp thúc đẩy doanh số bán hàng

Quảng cáo giúp thương hiệu tăng khả năng cạnh tranh với những đối thủ khác trong nghề

Quảng cáo giúp nhãn hàng xây dựng cảm tình với khách hàng.

Về nhược điểm:

Quá lạm dụng quảng cáo có thể khiến hình ảnh thương hiệu trở nên tiêu cực trong mắt công chúng

Gây tốn kém, tăng chi phí đầu tư vào quảng cáo cho công ty

Nhiều khi quảng cáo còn khiến người tiêu dùng mua những sản phẩm, dịch vụ mà họ không cần đến

Thi viết IELTS: 4 yếu tố chính làm nên 1 quảng cáo tốt là gì?

Thiết kế của quảng cáo đẹp mắt, thu hút

Truyền tải thông điệp 1 cách rõ ràng

Kêu gọi hành động cụ thể của người tiêu dùng

Đăng tải quảng cáo trên các kênh truyền thông của nhãn hàng

Hình thức quảng cáo tốt nhất là gì?

Quảng cáo truyền miệng được coi là hình thức hiệu quả nhất. Bởi người tiêu dùng thường có xu hướng tin lời của người thân, bạn bè hay những người xung quanh đã trực tiếp trải nghiệm sản phẩm, dịch vụ nào đó.

Hãy nắm chắc những điều cơ bản và các ý tưởng về Writing Task 2 chủ đề Advertising này để giải quyết thành công bất kì câu hỏi nào liên quan đến chủ đề này bạn nhé! Chúc các bạn luyện thi Writing hiệu quả, nắm chắc từng chủ đề. Bạn có thể tham khảo thêm các chủ đề IELTS Writing Task 2 sau.

Hy vọng bài viết này đem đến thông tin bổ ích cho các bạn. Đừng quên chia sẻ đến những bạn đang cần nữa nha!!

Ngoài ra, còn có một số chủ đề khác có khả năng xuất hiện trong IELTS Writing Task 2.

Topic Tourism

Writing about Family

Writing Task 2 Environment

Writing Task 2 Education

Money IELTS Writing Task 2

IELTS Writing Task 2 City life

IELTS Writing Task 2 topics Health

Topic crime

Writing Task 2 Technology

Bài viết khác

Cách dùng grammarly tự học ielts writing hiệu quả.

Grammarly là một công cụ trực tuyến giúp bạn kiểm tra và sửa lỗi ngữ pháp, chính tả, dấu câu và phong cách viết trong tiếng Anh. Nó sử dụng trí tuệ nhân tạo tiên tiến để phân tích văn bản của bạn và đưa ra những gợi ý sửa lỗi chính xác, giúp bạn viết tiếng Anh trôi chảy và tự tin hơn. Trong bài viết này, DOL sẽ cung cấp các tính năng, hướng dẫn cụ thể và những lưu ý quan trọng khi sử dụng ứng dụng Grammarly. Cùng đọc tiếp bài viết để hiểu được cách dùng Grammarly vào việc học IELTS Writing nhé!

Cách dùng Chat GPT để tự học IELTS Writing hiệu quả cải thiện kỹ năng viết

ChatGPT là công cụ AI với khả năng tạo ra văn bản tự nhiên, mở ra nhiều cơ hội cho việc học và nâng cao kỹ năng viết trong nhiều lĩnh vực, bao gồm cả IELTS Writing. Cụ thể, Chat GPT có thể giúp bạn phát triển ý tưởng và lập dàn ý theo nhiều hướng khác nhau, tạo ra các đoạn văn theo cấu trúc yêu cầu. Hơn nữa, Chat GPT cũng có khả năng đánh giá và đưa ra lời khuyên để cải thiện điểm số, cũng như cung cấp các bài mẫu để tham khảo. Trong bài viết này, chúng ta sẽ khám phá vai trò quan trọng của ChatGPT trong việc nâng cao kỹ năng viết, cung cấp hướng dẫn cách dùng Chat GPT trong việc học IELTS Writing chi tiết và nhấn mạnh những điều cần lưu ý khi sử dụng công cụ này. Chat GPT có thể hỗ trợ bạn trong việc. 1. Phát triển ý tưởng và lập dàn ý theo nhiều hướng khác nhau. 2. Xây dựng đoạn văn theo cấu trúc cụ thể theo yêu cầu của người học. 3. Học từ vựng theo các chủ đề cụ thể. 4. Đánh giá và cung cấp lời khuyên để cải thiện điểm số. 5. Tham khảo các bài mẫu hay ví dụ để hiểu rõ hơn về cách viết và cấu trúc văn bản. Hãy cùng khám phá chi tiết bài viết để tận dụng ChatGPT trong việc cải thiện kỹ năng IELTS Writing!

Cách dùng Write and Improve tự học IELTS Writing hiệu quả

Kỹ năng viết là một trong những yếu tố quan trọng nhất trong kỳ thi IELTS. Để đạt điểm cao trong phần thi Writing, bạn cần trau dồi kỹ năng viết một cách bài bản và hiệu quả. Bài viết này sẽ giới thiệu cho bạn cách dùng Write and Improve tự học IELTS Writing hiệu quả. Write and Improve là trang web miễn phí được phát triển bởi Đại học Cambridge và iLexR, cung cấp nhiều tính năng hữu ích giúp bạn nâng cao kỹ năng viết tiếng Anh, đặc biệt là cho phần thi IELTS Writing. Hãy cùng theo dõi các phần tiếp theo của bài viết để khám phá bí quyết chinh phục IELTS Writing cùng Write and Improve!

Cách viết Overview IELTS Writing Task 1 chi tiết đơn giản, hiệu quả nhất

Overview (mô tả tổng quan) là phần mở đầu ngắn gọn (khoảng 1-2 câu) cho phần Writing Task 1 trong bài thi IELTS. Nó đóng vai trò quan trọng trong việc giúp giám khảo nắm được ý chính của biểu đồ, bảng biểu hoặc sơ đồ mà bạn đang mô tả. Việc xác định các điểm chính của biểu đồ, bảng biểu hoặc sơ đồ là bước khó khăn nhất khi viết Overview trong IELTS Writing Task 1. Bạn cần tóm tắt các điểm chính một cách ngắn gọn và súc tích, tránh việc quá dài hoặc quá ngắn. Trong bài viết này DOL English sẽ cung cấp cho bạn toàn bộ thông tin về cách viết Overview cho IELTS Writing Task 1, bao gồm: sử dụng những từ/cụm từ nối viết Overview và lựa chọn những đặc điểm chính đưa vào Overview. Ngoài ra, bài viết còn hướng dẫn viết Overview cho từng dạng bài: Dạng Biểu đồ động (Dynamic Chart), Dạng Biểu đồ tĩnh (Static Chart), Dạng Bản đồ (Map), Dạng Quy trình (Process), Dạng Hỗn hợp (Mixed)... Cùng đọc tiếp bài viết để nắm được cách viết một đoạn Overview Writing Task 1 chuẩn chỉnh nhé!

Cách dùng QuillBot tự học IELTS Writing hiệu quả

QuillBot là một công cụ trực tuyến, giúp bạn viết lại câu hoặc đoạn văn bản tiếng Anh một cách sáng tạo và tự nhiên, mà vẫn giữ nguyên nghĩa gốc. Không chỉ vậy, QuillBot còn cung cấp nhiều tính năng hữu ích khác như. 1. Tóm tắt nội dung: Giúp bạn rút gọn văn bản dài thành những ý chính ngắn gọn, dễ hiểu. 2. Kiểm tra ngữ pháp: Phát hiện và sửa lỗi ngữ pháp, giúp bạn viết tiếng Anh chính xác hơn. 3. Gợi ý từ vựng: Đề xuất những từ vựng phù hợp để thay thế từ ngữ hiện có, giúp bài viết phong phú và đa dạng hơn. Với những tính năng mạnh mẽ này, QuillBot sẽ hỗ trợ bạn đắc lực trong việc nâng cao kỹ năng viết tiếng Anh và luyện thi IELTS Writing hiệu quả. Hãy cùng DOL khám phá cách dùng QuillBot học IELTS Writing và trải nghiệm những lợi ích tuyệt vời mà công cụ này mang lại!

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ADVANTAGES AND DISADVANTAGES OF ADVERTISING

IELTS essay ADVANTAGES AND DISADVANTAGES OF ADVERTISING

• Structure your answers in logical paragraphs
• ? One main idea per paragraph
• Include an introduction and conclusion
• Support main points with an explanation and then an example
• Use cohesive linking words accurately and appropriately
• Vary your linking phrases using synonyms
• Try to vary your vocabulary using accurate synonyms
• Use less common question specific words that accurately convey meaning
• Check your work for spelling and word formation mistakes
• Use a variety of complex and simple sentences
• Check your writing for errors
• Answer all parts of the question
• ? Present relevant ideas
• Fully explain these ideas
• Support ideas with relevant, specific examples
• ? Currently is not available
• Meet the criteria
• Doesn't meet the criteria
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• One should not aim at being possible to understand but at being impossible to misunderstand. Marcus Fabius Quintilian
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• 8 band It is advantageous if children take care of an animal. It is frequently said that toddlers benefit from caring for domestic animals, especially in today’s technology-focused world. However, the issue is not entirely straightforward, and arguments can also be made against the idea. This essay will discuss the debate and give a concluding view. On the on ...
• I love commuting between languages just like I love commuting between cultures and cities. Elif Safak
• 5.5 band There is an increasing trend to having smaller families. Is this a positive or negative development? In recent years, there are many people who think that there are positive effects on having a smaller family. I agree to some extent with this view, while there many are negative aspects to this opinion, it seems to be more likely to have beneficial impacts on the family. To begin with, it is true t ...
• 6.5 band Pros and cons of immigration As a matter of the fact, a considerable number of people leave their own countries for different reasons every year in particular the ones who live in either Third-World or underdeveloped countries. There is no denying that immigration can bring several advantages and disadvantages for immigrants as ...
• One who speaks only one language is one person, but one who speaks two languages is two people. Turkish proverb

Home — Essay Samples — Business — Safety — Advantages and Disadvantages of Home Birth

Advantages and Disadvantages of Home Birth

• Categories: Home Birth Safety

About this sample

Words: 654 |

Published: Jun 6, 2024

Words: 654 | Page: 1 | 4 min read

Table of contents

Introduction, advantages of home birth, disadvantages of home birth.

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Advertising Effectiveness

By Peter J. Danaher

The internet has enabled many business developments, but it has turned media allocation and planning on its head. In traditional mass media like television, advertisers can purchase a commercial slot and expect large audiences.

However, many of those reached are not interested in the advertised product or service, so a large percentage of those exposed to advertising do not respond to the message. In digital advertising, websites containing specialized content (e.g., model airplanes) allow advertisers to display their products to loyal and attentive audiences. In the social media space, Facebook delivers ad content to ideal target audiences by examining the web activity of users and their networks. Paid search advertising sends firms customers who are already “in the market” for their products, as indicated by their keyword use.

Over the past 15 years, television channels have grown in number. But the more significant change has been the exponential growth in websites supporting themselves with advertising, not to mention the rapid uptake of paid search advertising.

Advertisers have moved to new digital media outlets not only because of their ability to target customers, but also their lower cost compared to traditional media. Furthermore, digital media allows firms to connect ad exposures and search clicks to downstream sales, a feature Danaher and Dagger (2013) suggest eludes traditional media. Sethuraman, Tellis, and Briesch (2011) show the most convincing way for firms to demonstrate advertising’s effectiveness is by linking the effort to sales. In turn, researchers can use two methods to assess advertising effectiveness: field experiments and econometric models.

Field Experiments

Targeting and retargeting customers who are more likely to respond to offers, an increasingly common practice, makes advertising appear more effective than it is. Lambrecht and Tucker (2013) , in an award-winning Journal of Marketing Research paper, reported a comparison of advertising response between customers exposed to standard banner ads and retargeted banner ads showed the ads displaying products previously viewed were six times more effective at generating sales. However, the consumers receiving retargeted ads had already demonstrated product predilection. The researchers therefore randomly assigned consumers to a treatment group seeing retargeted, product-specific ads and a control seeing generic product category ads. They found the retargeted ads were less effective than the generic ads, as the customers were in different stages of the purchase funnel, and while retargeted ads work well near purchase, they are not effective for the larger group of customers embarking on their search.

The use of field experiments to determine ad effectiveness has subsequently blossomed, with studies using “ghost ads” on Google ( Johnson, Lewis, and Nubbemeyer 2017 ) and Facebook ( Gordon et al 2019) to create randomized control groups. For example, Sahni (2016) used a field experiment to show digital ads for one restaurant increased sales at competing restaurants offering similar cuisine.

In every case, these field experiments have shown that advertising effects are often difficult to detect. For example, the study of Facebook ads by Gordon and colleagues (2019) examined 15 campaigns and found that only eight produced a statistically significant lift in sales.

Econometric Models

The studies by Johnson, Lewis, and Nubbemeyer and Gordon and colleagues also highlight the challenges of designing an experiment to assess digital ad effectiveness. Individual customers use the internet in different ways, and providers deliver digital ads via unique online auction processes. Econometric models therefore provide a versatile approach to gauging advertising effectiveness. And while field experiment studies have been limited to examining one medium at a time, econometric models allow researchers to compare effectiveness across several media.

Researchers can use econometric models to examine time series data, such as weekly or monthly advertising and sales records. Dinner, van Heerde, and Neslin (2014) studied traditional and digital advertising’s effects on in-store and online sales for an upscale clothing retailer across 103 weeks. The retailer made about 85% of its sales in-store, and the researchers examined three media: traditional (i.e., total spend on newspapers, magazines, radio, television, and billboards), online banner advertising, and paid search. They found online display and paid search were more effective than traditional advertising. Although firms might expect digital advertising to influence only online sales, the researchers found it also influenced in-store sales.

Researchers can also use econometric models to examine single-source data linking individual-level ad exposure to sales, the strategy employed by Danaher and Dagger in 2013. They examined 10 media types employed by a large retailer: television, radio, newspaper, magazines, online display ads, paid search, social media, catalogs, direct mail, and email. The researchers found traditional media and paid search effectively generated sales, while online display and social media advertising did not.

Multimedia, Multichannel, and Multibrand Advertising

Danaher and colleagues (2020) also used single-source data but extended it to multiple retailer-brands, two purchase channels, and three media (email, catalogs, and paid search). They collected the data from a North American specialty retailer selling mostly apparel, where 80% of sales were in-store. The parent retailer owned three relatively distinct brands operating independently. They collected customer data in a combined database, giving them information on sales for each retailer-brand over a two-year period.

The researchers found emails and catalogs from one retailer-brand negatively influenced competing retailer-brands in the category. Paid search influenced only the focal retailer-brand. However, competitor catalogs often positively influenced focal retailer-brand sales among omni-channel customers. The researchers also segmented customers by retailer-brand and channel usage, revealing customers shopping across multiple retailer-brands and both purchase channels were the most responsive group to multimedia advertising.

In the contemporary business environment of ever-increasing media channels but static advertising budgets, firms must be able to measure advertising effectiveness. Many businesses have shifted their advertising expenditure toward digital media, but multiple studies show traditional media remain effective.

How do marketing managers decide what is best for their companies? Digital media firms like Google and Facebook offer in-house field experiment methods of examining advertising effectiveness. For multimedia studies, analysts can apply econometric models in any setting where time series or single-source data are available.

Peter Danaher is Professor of Marketing and Econometrics and Department Chair at Monash Business School in Melbourne, Australia. He was recently appointed a co-editor of the Journal of Marketing Research .

Danaher, Peter J. (2021), “Advertising Effectiveness,” Impact at JMR , (January), Available at: https://www.ama.org/2021/01/26/advertising-effectiveness/

Danaher, Peter J., and Tracey S. Dagger (2013), “Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign,” Journal of Marketing Research , 50(4): 517-534. https://doi.org/10.1509/jmr.12.0241

Danaher, Peter J., Tracey S. Danaher, Michael S. Smith, and Ruben Laoizo-Maya (2020), “Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment,” Journal of Marketing Research , 57(3): 445-467. https://doi.org/10.1177/0022243720910104

Dinner, Isaac, Harald J. van Heerde, and Scott A. Neslin (2014), “Driving Online and Offline Sales: The Cross-channel Effects of Traditional, Online Display, and Paid Search Advertising,” Journal of Marketing Research , 51(5): 527-545. https://doi.org/10.1509/jmr.11.0466

Gordon, Brett R., Florian Zettelmeyer, Neha Bhargava, and Dan Chapsky (2019), “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,” Marketing Science , 38(2): 193-225. https://doi.org/10.1287/mksc.2018.1135

Johnson, Garrett A., Randall A. Lewis, and Elmar I. Nubbemeyer (2017), “Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness,”  Journal of Marketing Research , 54(6): 867-84. https://doi.org/10.1509/jmr.15.0297

Lambrecht, Anja, and Catherine Tucker (2013), “When Does Retargeting Work? Information Specificity in Online Advertising,” Journal of Marketing Research , 50 (October): 561-576. https://doi.org/10.1509/jmr.11.0503

Sahni, Navdeep S. (2016), “Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising,” Journal of Marketing Research , 53(4): 459-78. https://doi.org/10.1509/jmr.14.0274

Sethuraman, Raj, Gerard J Tellis, and Richard A. Briesch (2011), “How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities,” Journal of Marketing Research , 48 (June): 457-471. https://doi.org/10.1509/jmkr.48.3.457

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Biden's big ad advantage won't last forever: From the Politics Desk

Welcome to the online version of  From the Politics Desk , an evening newsletter that brings you the NBC News Politics team’s latest reporting and analysis from the campaign trail, the White House and Capitol Hill.

In today’s edition, we report on Joe Biden's big advertising advantage — and why it's going to disappear. Plus, senior national political reporter Jonathan Allen analyzes why Hunter Biden's trial is bad news for Donald Trump.

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Biden's big ad advantage won't last forever

By ben kamisar.

Get ready: Donald Trump’s cavalry is coming, after months of a mostly unanswered pounding on the airwaves courtesy of President Joe Biden’s campaign.

MAGA Inc., a pro-Trump super PAC, announced plans this week to spend $100 million on ads across key swing states this summer. It’s a headline worth paying attention to for a number of reasons. 

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As Trump-world is turning his felony conviction into a financial windfall , the big question for the former president and his orbit is: How can they use that cash most effectively in a race in which they’ve been out-raised and out-spent?

The announcement is set to fundamentally transform the ad-spending landscape in a race that’s so far been dominated by Democrats. Since March 13 (the day after both Trump and Biden were projected as their party’s presumptive nominees), Biden and his top allied groups have outspent Trump and his groups by 3 to 1 on the airwaves. 

It’s a dramatic difference from how things looked over a similar period in 2020. From April 8 (after Sen. Bernie Sanders ended his Democratic primary bid against Biden) through June 6, 2020, Trump and his top allies had the ad-spending edge over Biden. 

It’s hard to say how a bevy of summer spending by Trump’s super PAC ( and Democratic groups, too ) will influence this race, one that remains well within the margin of error despite a massive Democratic spending gap and Trump’s recent conviction. But however much it counts in a static race, Biden’s advertising has been an objective advantage for his re-election campaign over the last three months — and Republicans are about to make a deep cut into that advantage.

Why Hunter Biden's trial hurts Trump

By jonathan allen.

Hunter Biden’s trial is embarrassing for President Joe Biden and his family, but its mere existence blows a major hole in former President Donald Trump’s public defense of his own criminal convictions.

Hunter, the president’s surviving son, is accused of illegally purchasing a gun while being addicted to drugs. The trial is eliciting painful testimony about Hunter’s ill-fated romantic relationship with his brother Beau’s widow, Hallie Biden, and his frequent use of crack cocaine.

The alleged crime at the center of the trial — lying about being addicted on a federal firearm-purchasing form — arises from the so-called Brady Bill, a gun-control law from the early 1990s. Joe Biden was a leading proponent of that measure, and he was pretty clear about his feelings surrounding weapons and drugs when the bill was under consideration during the crack epidemic of the time.

He told The Associated Press in 1991 that he thought addicts “must be forced off the street and into jails, prisons and drug treatment centers.”

In that way, Hunter’s prosecution demonstrates consistency in the president’s position, even when his son’s freedom is on the line, and, perhaps more important for the 2024 election, that he is not interfering in a federal trial in which he has tremendous personal interest in the outcome.

Offering no evidence, Trump has routinely accused the president of masterminding a Democratic conspiracy to persecute him by prosecution. In the wake of Trump’s conviction on 34 counts related to his effort to help his 2016 campaign by falsifying business records to hide an alleged affair, Trump has said he will have “every right” to prosecute his political adversaries if he wins the presidency again in 2024.

His logic is that if Biden can direct prosecutions, so can he. But Biden isn’t interfering in any of the cases.

Biden has no formal sway over the Manhattan prosecutors who tried Trump’s case, nor did he have any role in returning a grand jury indictment against Trump or coordinating the unanimous judgment of the 12 trial jurors who found Trump guilty.

There is no evidence of Biden improperly influencing the two federal criminal trials Trump faces — which are being prosecuted by a special counsel operating independently and not “subject to the day-to-day supervision” of anyone in the Justice Department Biden oversees. Similarly, there’s no indication that he has played a role in a Georgia case in which Trump is accused of illegally attempting to overturn that state’s election results in 2020.

So, what voters are left with is Trump making a hard-to-believe claim that Biden is interfering in his trials but not in Hunter’s case. It remains to be seen whether Hunter will be found guilty or whether the president will pardon him — Biden told ABC News on Thursday that he had ruled out a pardon — but what’s clear for the moment is that the president is respecting the rule of law when it comes to his own son’s fate.

Trump’s base won’t care.

But for swing voters who worry about presidents abusing their power to reward friends and punish enemies, Biden is demonstrating exactly the kind of restraint that Trump accuses him of abandoning.

🗞️ Today’s top stories

• 🗣️ Biden’s warning: Biden marked the 80th anniversary of D-Day in France on Thursday, and warned that democracy is still under attack today. Read more →
• ⚖️ Bannon behind bars?: A federal judge ordered former Trump adviser Steve Bannon to report to prison on July 1 for a four-month sentence for defying subpoenas from the committee investigating the Jan. 6, 2021, riot. Read more →
• 😟 Retiree worries: NBC News’ Gretchen Morgenson and Anna Schecter explore the anxiety among retirees in battleground Pennsylvania, where pensions have not kept up with the higher cost of living. Read more →
• 💸 Veepstakes: South Carolina GOP Sen. Tim Scott, one of the top contenders to be Trump’s running mate, is using his super PAC to launch a multimillion-dollar effort to boost Black and Hispanic voter support for Trump. And The New York Times reports that Scott believes Trump’s guilty verdict in the hush money case could boost Trump’s standing among Black men. Read more →
• 👀 Donalds controversy: Democrats swiftly condemned Florida GOP Rep. Byron Donalds on Wednesday following reports that Donalds, at a Black voter outreach event for the Trump campaign this week, said that Black families were more unified and voted conservatively during the Jim Crow era (Donalds accused Democrats of “lying” about his remarks). Read more →
• 🚫 Mr. Jones and the CPC: The Congressional Progressive Caucus PAC rescinded its endorsement of former Rep. Mondaire Jones, D-N.Y., after he endorsed the primary challenger taking on New York Democratic Rep. Jamaal Bowman. Read more →

That’s all from The Politics Desk for now. If you have feedback — likes or dislikes — email us at [email protected]

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What is cloud computing?

With cloud computing, organizations essentially buy a range of services offered by cloud service providers (CSPs). The CSP’s servers host all the client’s applications. Organizations can enhance their computing power more quickly and cheaply via the cloud than by purchasing, installing, and maintaining their own servers.

The cloud-computing model is helping organizations to scale new digital solutions with greater speed and agility—and to create value more quickly. Developers use cloud services to build and run custom applications and to maintain infrastructure and networks for companies of virtually all sizes—especially large global ones. CSPs offer services, such as analytics, to handle and manipulate vast amounts of data. Time to market accelerates, speeding innovation to deliver better products and services across the world.

What are examples of cloud computing’s uses?

Get to know and directly engage with senior mckinsey experts on cloud computing.

Brant Carson is a senior partner in McKinsey’s Vancouver office; Chandra Gnanasambandam and Anand Swaminathan are senior partners in the Bay Area office; William Forrest is a senior partner in the Chicago office; Leandro Santos is a senior partner in the Atlanta office; Kate Smaje is a senior partner in the London office.

Cloud computing came on the scene well before the global pandemic hit, in 2020, but the ensuing digital dash  helped demonstrate its power and utility. Here are some examples of how businesses and other organizations employ the cloud:

• A fast-casual restaurant chain’s online orders multiplied exponentially during the 2020 pandemic lockdowns, climbing to 400,000 a day, from 50,000. One pleasant surprise? The company’s online-ordering system could handle the volume—because it had already migrated to the cloud . Thanks to this success, the organization’s leadership decided to accelerate its five-year migration plan to less than one year.
• A biotech company harnessed cloud computing to deliver the first clinical batch of a COVID-19 vaccine candidate for Phase I trials in just 42 days—thanks in part to breakthrough innovations using scalable cloud data storage and computing  to facilitate processes ensuring the drug’s safety and efficacy.
• Banks use the cloud for several aspects of customer-service management. They automate transaction calls using voice recognition algorithms and cognitive agents (AI-based online self-service assistants directing customers to helpful information or to a human representative when necessary). In fraud and debt analytics, cloud solutions enhance the predictive power of traditional early-warning systems. To reduce churn, they encourage customer loyalty through holistic retention programs managed entirely in the cloud.
• Automakers are also along for the cloud ride . One company uses a common cloud platform that serves 124 plants, 500 warehouses, and 1,500 suppliers to consolidate real-time data from machines and systems and to track logistics and offer insights on shop floor processes. Use of the cloud could shave 30 percent off factory costs by 2025—and spark innovation at the same time.

That’s not to mention experiences we all take for granted: using apps on a smartphone, streaming shows and movies, participating in videoconferences. All of these things can happen in the cloud.

Learn more about our Cloud by McKinsey , Digital McKinsey , and Technology, Media, & Telecommunications  practices.

How has cloud computing evolved?

Going back a few years, legacy infrastructure dominated IT-hosting budgets. Enterprises planned to move a mere 45 percent of their IT-hosting expenditures to the cloud by 2021. Enter COVID-19, and 65 percent of the decision makers surveyed by McKinsey increased their cloud budgets . An additional 55 percent ended up moving more workloads than initially planned. Having witnessed the cloud’s benefits firsthand, 40 percent of companies expect to pick up the pace of implementation.

The cloud revolution has actually been going on for years—more than 20, if you think the takeoff point was the founding of Salesforce, widely seen as the first software as a service (SaaS) company. Today, the next generation of cloud, including capabilities such as serverless computing, makes it easier for software developers to tweak software functions independently, accelerating the pace of release, and to do so more efficiently. Businesses can therefore serve customers and launch products in a more agile fashion. And the cloud continues to evolve.

Introducing McKinsey Explainers : Direct answers to complex questions

Cost savings are commonly seen as the primary reason for moving to the cloud but managing those costs requires a different and more dynamic approach focused on OpEx rather than CapEx. Financial-operations (or FinOps) capabilities  can indeed enable the continuous management and optimization of cloud costs . But CSPs have developed their offerings so that the cloud’s greatest value opportunity is primarily through business innovation and optimization. In 2020, the top-three CSPs reached $100 billion  in combined revenues—a minor share of the global $2.4 trillion market for enterprise IT services—leaving huge value to be captured. To go beyond merely realizing cost savings, companies must activate three symbiotic rings of cloud value creation : strategy and management, business domain adoption, and foundational capabilities.

What’s the main reason to move to the cloud?

The pandemic demonstrated that the digital transformation can no longer be delayed—and can happen much more quickly than previously imagined. Nothing is more critical to a corporate digital transformation than becoming a cloud-first business. The benefits are faster time to market, simplified innovation and scalability, and reduced risk when effectively managed. The cloud lets companies provide customers with novel digital experiences—in days, not months—and delivers analytics absent on legacy platforms. But to transition to a cloud-first operating model, organizations must make a collective effort that starts at the top. Here are three actions CEOs can take to increase the value their companies get from cloud computing :

• Establish a sustainable funding model.
• Develop a new business technology operating model.
• Set up policies to attract and retain the right engineering talent.

How much value will the cloud create?

Fortune 500 companies adopting the cloud could realize more than $1 trillion in value  by 2030, and not from IT cost reductions alone, according to McKinsey’s analysis of 700 use cases.

For example, the cloud speeds up design, build, and ramp-up, shortening time to market when companies have strong DevOps (the combination of development and operations) processes in place; groups of software developers customize and deploy software for operations that support the business. The cloud’s global infrastructure lets companies scale products almost instantly to reach new customers, geographies, and channels. Finally, digital-first companies use the cloud to adopt emerging technologies and innovate aggressively, using digital capabilities as a competitive differentiator to launch and build businesses .

If companies pursue the cloud’s vast potential in the right ways, they will realize huge value. Companies across diverse industries have implemented the public cloud and seen promising results. The successful ones defined a value-oriented strategy across IT and the business, acquired hands-on experience operating in the cloud, adopted a technology-first approach, and developed a cloud-literate workforce.

Learn more about our Cloud by McKinsey and Digital McKinsey practices.

What is the cloud cost/procurement model?

Some cloud services, such as server space, are leased. Leasing requires much less capital up front than buying, offers greater flexibility to switch and expand the use of services, cuts the basic cost of buying hardware and software upfront, and reduces the difficulties of upkeep and ownership. Organizations pay only for the infrastructure and computing services that meet their evolving needs. But an outsourcing model  is more apt than other analogies: the computing business issues of cloud customers are addressed by third-party providers that deliver innovative computing services on demand to a wide variety of customers, adapt those services to fit specific needs, and work to constantly improve the offering.

What are cloud risks?

The cloud offers huge cost savings and potential for innovation. However, when companies migrate to the cloud, the simple lift-and-shift approach doesn’t reduce costs, so companies must remediate their existing applications to take advantage of cloud services.

For instance, a major financial-services organization  wanted to move more than 50 percent of its applications to the public cloud within five years. Its goals were to improve resiliency, time to market, and productivity. But not all its business units needed to transition at the same pace. The IT leadership therefore defined varying adoption archetypes to meet each unit’s technical, risk, and operating-model needs.

Legacy cybersecurity architectures and operating models can also pose problems when companies shift to the cloud. The resulting problems, however, involve misconfigurations rather than inherent cloud security vulnerabilities. One powerful solution? Securing cloud workloads for speed and agility : automated security architectures and processes enable workloads to be processed at a much faster tempo.

What kind of cloud talent is needed?

The talent demands of the cloud differ from those of legacy IT. While cloud computing can improve the productivity of your technology, it requires specialized and sometimes hard-to-find talent—including full-stack developers, data engineers, cloud-security engineers, identity- and access-management specialists, and cloud engineers. The cloud talent model  should thus be revisited as you move forward.

Six practical actions can help your organization build the cloud talent you need :

• Find engineering talent with broad experience and skills.
• Balance talent maturity levels and the composition of teams.
• Build an extensive and mandatory upskilling program focused on need.
• Build an engineering culture that optimizes the developer experience.
• Consider using partners to accelerate development and assign your best cloud leaders as owners.
• Retain top talent by focusing on what motivates them.

How do different industries use the cloud?

Different industries are expected to see dramatically different benefits from the cloud. High-tech, retail, and healthcare organizations occupy the top end of the value capture continuum. Electronics and semiconductors, consumer-packaged-goods, and media companies make up the middle. Materials, chemicals, and infrastructure organizations cluster at the lower end.

Nevertheless, myriad use cases provide opportunities to unlock value across industries , as the following examples show:

• a retailer enhancing omnichannel  fulfillment, using AI to optimize inventory across channels and to provide a seamless customer experience
• a healthcare organization implementing remote heath monitoring to conduct virtual trials and improve adherence
• a high-tech company using chatbots to provide premier-level support combining phone, email, and chat
• an oil and gas company employing automated forecasting to automate supply-and-demand modeling and reduce the need for manual analysis
• a financial-services organization implementing customer call optimization using real-time voice recognition algorithms to direct customers in distress to experienced representatives for retention offers
• a financial-services provider moving applications in customer-facing business domains to the public cloud to penetrate promising markets more quickly and at minimal cost
• a health insurance carrier accelerating the capture of billions of dollars in new revenues by moving systems to the cloud to interact with providers through easier onboarding

The cloud is evolving  to meet the industry-specific needs of companies. From 2021 to 2024, public-cloud spending on vertical applications (such as warehouse management in retailing and enterprise risk management in banking) is expected to grow by more than 40 percent annually. Spending on horizontal workloads (such as customer relationship management) is expected to grow by 25 percent. Healthcare and manufacturing organizations, for instance, plan to spend around twice as much on vertical applications as on horizontal ones.

Learn more about our Cloud by McKinsey , Digital McKinsey , Financial Services , Healthcare Systems & Services , Retail , and Technology, Media, & Telecommunications  practices.

What are the biggest cloud myths?

Views on cloud computing can be clouded by misconceptions. Here are seven common myths about the cloud —all of which can be debunked:

• The cloud’s value lies primarily in reducing costs.
• Cloud computing costs more than in-house computing.
• On-premises data centers are more secure than the cloud.
• Applications run more slowly in the cloud.
• The cloud eliminates the need for infrastructure.
• The best way to move to the cloud is to focus on applications or data centers.
• You must lift and shift applications as-is or totally refactor them.

How large must my organization be to benefit from the cloud?

Here’s one more huge misconception: the cloud is just for big multinational companies. In fact, cloud can help make small local companies become multinational. A company’s benefits from implementing the cloud are not constrained by its size. In fact, the cloud shifts barrier to entry skill rather than scale, making it possible for a company of any size to compete if it has people with the right skills. With cloud, highly skilled small companies can take on established competitors. To realize the cloud’s immense potential value fully, organizations must take a thoughtful approach, with IT and the businesses working together.

For more in-depth exploration of these topics, see McKinsey’s Cloud Insights collection. Learn more about Cloud by McKinsey —and check out cloud-related job opportunities if you’re interested in working at McKinsey.

Articles referenced include:

• “ Six practical actions for building the cloud talent you need ,” January 19, 2022, Brant Carson , Dorian Gärtner , Keerthi Iyengar, Anand Swaminathan , and Wayne Vest
• “ Cloud-migration opportunity: Business value grows, but missteps abound ,” October 12, 2021, Tara Balakrishnan, Chandra Gnanasambandam , Leandro Santos , and Bhargs Srivathsan
• “ Cloud’s trillion-dollar prize is up for grabs ,” February 26, 2021, Will Forrest , Mark Gu, James Kaplan , Michael Liebow, Raghav Sharma, Kate Smaje , and Steve Van Kuiken
• “ Unlocking value: Four lessons in cloud sourcing and consumption ,” November 2, 2020, Abhi Bhatnagar , Will Forrest , Naufal Khan , and Abdallah Salami
• “ Three actions CEOs can take to get value from cloud computing ,” July 21, 2020, Chhavi Arora , Tanguy Catlin , Will Forrest , James Kaplan , and Lars Vinter

Want to know more about cloud computing?

Related articles.

Cloud’s trillion-dollar prize is up for grabs

The cloud transformation engine

Cloud cost-optimization simulator

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