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How to Write a Good Research Paper Title: Tips and Examples

Learn how to create good titles for research papers with our comprehensive guide. Discover tips, techniques, and examples to make your research stand out.

Kate Windsor

Jun 16, 2024

Writing a research paper is a crucial part of academic life, but crafting a compelling title can be just as important as the content itself. A good research paper title not only captures the essence of your work but also attracts potential readers and helps your paper stand out in a sea of academic literature. In this comprehensive guide, we'll explore the importance of good titles for research papers, provide tips on creating effective titles, and share examples to inspire your own title-writing process.

Understanding the Importance of a Research Paper Title

Why a good research paper title matters.

A suitable research paper title matters because:

a) It draws readers in and makes a research study stand out.

b) An effective research paper title is less likely to be overlooked.

c) It contributes to the professionalism and impact of the research.

According to a study by Jamali and Nikzad (2011), articles with shorter titles tend to be downloaded more often than those with longer titles. This highlights the importance of creating concise and engaging titles for your research papers.

Dr. John Smith, a renowned professor of psychology, states on research titles, "The title of a research paper is the first thing that readers, including peer reviewers and journal editors, will see. It's crucial to make a strong first impression with a clear, concise, and compelling title."

The role of a title in a research paper

A research title plays a critical role in the research process as it:

a) Facilitates the dissemination of knowledge.

b) Contributes to the professionalism and impact of the research.

c) Serves as a critical component of the overall research communication process.

Moreover, a well-crafted and good title or a good research title can increase the chances of your research paper being accepted for publication in your target journal or a reputable journal. Editors and reviewers often use the title as a first screening tool to determine the relevance and quality of the research.

Crafting a Compelling Research Paper Title

Identifying research study keywords for a strong title

Research titles matter. The best research paper title starts with:

a) Finding the most important parts of your research questions.

b) Choosing only the most important terms for your keywords.

c) Drawing 3 to 8 keywords maximum, avoiding very lengthy titles.

When selecting keywords for your research paper title, consider using tools like Google Keyword Planner or SEMrush to identify high-traffic, relevant keywords in your field of study.

Look at social science research papers or for example, looking at a research paper in the field of environmental science might have a title like: "The Impact of Deforestation on Biodiversity: A Meta-Analysis of Neotropical Rainforests." This title effectively uses keywords such as "deforestation," "biodiversity," and "Neotropical rainforests" to convey the main focus of the research.

Using keywords to create a working research paper title

Descriptive research titles draw keywords.

a) Use the identified keywords to create a research title

b) Ensure the title accurately captures what you have done

c) Keep the title concise and relevant

Easily pronounces technical words in any field

Characteristics of Effective Research Paper Titles

Key qualities of a good research paper title.

A good research title should have the elements below to make it stand out.

a) A good research title should be concise and to the point

b) Accurately reflects or the research title describes the content of the research paper.

c) Easy to understand and remember.

d) Unique and not easily confused with other research titles.

What makes a research paper title stand out

A good title should:

a. Predict the content of the research paper.

b. Be interesting to the reader.

c. Reflect the tone of the writing.

d. Contain important keywords for easier location during a keyword search.

Supporting Evidence:

A study by Habibzadeh and Yadollahie (2010) found that articles with questions in their titles are more likely to be cited than those without. Consider incorporating a question into your research paper title to pique readers' curiosity and encourage engagement.

For instance, a research paper in a particular academic journal like the field of psychology might have a title like: "Can Mindfulness Meditation Reduce Symptoms of Anxiety and Depression? A Randomized Controlled Trial." This title effectively uses a question to grab the reader's attention and clearly conveys the main focus of the research.

Writing a Research Paper Title that Grabs Attention

Techniques for crafting a compelling research paper title

a) Use a clear and concise format, such as [method] study of [topic] among [sample].

b) Use keywords from the research topic to make the title more discoverable.

c) Keep the title short and to the point, avoiding unnecessary words or phrases.

When writing your research paper title, consider the writing tips and best practices for writing scientific papers to ensure your title is effective and engaging.

Avoiding common mistakes in research paper titles

a) Avoid using abbreviations or acronyms unless they are commonly used in the field and are essential to convey the research focus.

b) Eliminate any nonessential words and phrases from your title.

c) Aim for a word count of 16 words or fewer.

The Role of Subtitles in Research Paper Titles

When to use a subtitle and how to write one effectively.

Add a subtitle after a colon to provide more immediate details about methodology or sample. Be aware of the specific journal author instructions for research paper titles.

If your research paper includes an annex , consider mentioning it in the subtitle to provide additional context for your readers.

Examples of Good Research Paper Titles

Analyzing effective research paper titles.

Titles can be interesting but incomplete, complete but uninteresting, or too informal in tone

Examples of research paper titles that work

Good titles that are concise and contain all relevant terms increase citation counts and Altmetric scores.

Here are a few examples of effective research paper titles:

• " The Impact of Social Media on Adolescent Mental Health: A Systematic Review ". This title effectively uses keywords such as "social media," "adolescent," and "mental health" to convey the main focus of the research. The use of "systematic review" indicates the comprehensive nature of the study.
• " Exploring the Relationship Between Exercise and Cognitive Function in Older Adults ". This title clearly states the main variables being investigated (exercise and cognitive function) and the specific population (older adults). It is concise and easy to understand.
• " Evaluating the Effectiveness of Mindfulness-Based Stress Reduction in Chronic Pain Management ". This title effectively communicates the intervention being studied (mindfulness-based stress reduction) and the specific application (chronic pain management). It is specific and informative.
• " The Role of Exosomes in Cancer Progression: A Comprehensive Review ". This title uses keywords such as "exosomes" and "cancer progression" to convey the main focus of the research. The use of "comprehensive review" indicates the depth and breadth of the study.
• " Machine Learning Approaches for Predicting Stock Market Trends: A Comparative Analysis ". This title effectively communicates the main techniques being investigated (machine learning approaches) and the specific application (predicting stock market trends). The use of "comparative analysis" suggests that different approaches will be evaluated and compared.

Refining Your Research Paper Title

Refining your title: removing nonessential words and phrases.

Eliminate any nonessential words and phrases from your title and keep the title concise and relevant. Aim for a word count of 16 words or fewer.

Getting feedback on your research paper title

Consider delegating your most complex tasks to skilled writers. Get feedback from peers, mentors, or editors to refine your title.

When refining your research paper title, consider the order of authors and how it may impact the perceived importance of each contributor.

It is crucial to seek feedback and guidance from your advisors and colleagues when refining your research paper title. They can provide valuable insights and help ensure that your title accurately represents your research and aligns with the requirements of your specific academic discipline. Don't hesitate to reach out to your network for support and advice throughout the title-writing process.

Final Tips for a Good Research Paper Title

Additional tips for writing a good research paper title.

Keep in mind the formatting, word count, and content when writing a research paper title and aim for a concise and relevant title. Use a good research paper title to make a significant difference in the success of a research study

In her book "Stylish Academic Writing," Helen Sword (2012) emphasizes the importance of crafting engaging and informative titles to capture readers' attention and effectively communicate the content of your research.

Best practices for research paper titles

A good research paper title should be concise, informative, and accurately represent the content and purpose of the study. Paperpal can help generate outstanding research titles in a click.

Consider the UK's Research Excellence Framework when crafting your title. The UK's Research Excellence Framework (REF) is a system for assessing the quality of research in UK higher education institutions.

When crafting your research paper title, consider how it aligns with the REF's criteria for research quality, which include originality, significance, and rigor. A well-crafted title that effectively communicates the value and impact of your research can contribute to a stronger REF submission.

Joshua Schimel's "Writing Science: How to Write Papers That Get Cited and Proposals That Get Funded" (2012) provides valuable insights into the art of scientific writing, including the importance of creating compelling research paper titles that accurately reflect the content and significance of your work.

Additional Resources for Crafting Effective Research Paper Titles:

1. The Academic Phrasebank - A useful resource for finding appropriate phrases and terminology for your research paper title.

2. Paperpal Title Generator - An online tool that helps generate effective research paper titles based on your keywords and research focus.

In conclusion, writing a good research paper title is a critical aspect of the research process, as it can significantly impact the visibility and success of your work. By understanding the importance of titles, following best practices, and refining your title based on feedback, you can create compelling titles that accurately represent your research and attract the attention of your target audience. Whether you're conducting theoretical research or applied research , a well-crafted title is essential for effectively communicating your findings to the scientific community.

As Michael Alley notes in his book "The Craft of Scientific Writing" (2018), a well-written research paper title not only captures the essence of your work but also serves as a critical tool for attracting readers and increasing the impact of your research.

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How to Make a Research Paper Title with Examples

What is a research paper title and why does it matter?

A research paper title summarizes the aim and purpose of your research study. Making a title for your research is one of the most important decisions when writing an article to publish in journals. The research title is the first thing that journal editors and reviewers see when they look at your paper and the only piece of information that fellow researchers will see in a database or search engine query. Good titles that are concise and contain all the relevant terms have been shown to increase citation counts and Altmetric scores .

Therefore, when you title research work, make sure it captures all of the relevant aspects of your study, including the specific topic and problem being investigated. It also should present these elements in a way that is accessible and will captivate readers. Follow these steps to learn how to make a good research title for your work.

How to Make a Research Paper Title in 5 Steps

You might wonder how you are supposed to pick a title from all the content that your manuscript contains—how are you supposed to choose? What will make your research paper title come up in search engines and what will make the people in your field read it? 

In a nutshell, your research title should accurately capture what you have done, it should sound interesting to the people who work on the same or a similar topic, and it should contain the important title keywords that other researchers use when looking for literature in databases. To make the title writing process as simple as possible, we have broken it down into 5 simple steps.

Step 1: Answer some key questions about your research paper

What does your paper seek to answer and what does it accomplish? Try to answer these questions as briefly as possible. You can create these questions by going through each section of your paper and finding the MOST relevant information to make a research title.

Step 2: Identify research study keywords

Now that you have answers to your research questions, find the most important parts of these responses and make these your study keywords. Note that you should only choose the most important terms for your keywords–journals usually request anywhere from 3 to 8 keywords maximum.

Step 3: Research title writing: use these keywords

“We employed a case study of 60 liver transplant patients around the US aged 20-50 years to assess how waiting list volume affects the outcomes of liver transplantation in patients; results indicate a positive correlation between increased waiting list volume and negative prognosis after the transplant procedure.”

The sentence above is clearly much too long for a research paper title. This is why you will trim and polish your title in the next two steps.

Step 4: Create a working research paper title

To create a working title, remove elements that make it a complete “sentence” but keep everything that is important to what the study is about. Delete all unnecessary and redundant words that are not central to the study or that researchers would most likely not use in a database search.

“ We employed a case study of 60 liver transplant patients around the US aged 20-50 years to assess how the waiting list volume affects the outcome of liver transplantation in patients ; results indicate a positive correlation between increased waiting list volume and a negative prognosis after transplant procedure ”

Now shift some words around for proper syntax and rephrase it a bit to shorten the length and make it leaner and more natural. What you are left with is:

“A case study of 60 liver transplant patients around the US aged 20-50 years assessing the impact of waiting list volume on outcome of transplantation and showing a positive correlation between increased waiting list volume and a negative prognosis” (Word Count: 38)

This text is getting closer to what we want in a research title, which is just the most important information. But note that the word count for this working title is still 38 words, whereas the average length of published journal article titles is 16 words or fewer. Therefore, we should eliminate some words and phrases that are not essential to this title.

Step 5: Remove any nonessential words and phrases from your title

Because the number of patients studied and the exact outcome are not the most essential parts of this paper, remove these elements first:

 “A case study of 60 liver transplant patients around the US aged 20-50 years assessing the impact of waiting list volume on outcomes of transplantation and showing a positive correlation between increased waiting list volume and a negative prognosis” (Word Count: 19)

In addition, the methods used in a study are not usually the most searched-for keywords in databases and represent additional details that you may want to remove to make your title leaner. So what is left is:

“Assessing the impact of waiting list volume on outcome and prognosis in liver transplantation patients” (Word Count: 15)

In this final version of the title, one can immediately recognize the subject and what objectives the study aims to achieve. Note that the most important terms appear at the beginning and end of the title: “Assessing,” which is the main action of the study, is placed at the beginning; and “liver transplantation patients,” the specific subject of the study, is placed at the end.

This will aid significantly in your research paper title being found in search engines and database queries, which means that a lot more researchers will be able to locate your article once it is published. In fact, a 2014 review of more than 150,000 papers submitted to the UK’s Research Excellence Framework (REF) database found the style of a paper’s title impacted the number of citations it would typically receive. In most disciplines, articles with shorter, more concise titles yielded more citations.

Adding a Research Paper Subtitle

If your title might require a subtitle to provide more immediate details about your methodology or sample, you can do this by adding this information after a colon:

“ : a case study of US adult patients ages 20-25”

If we abide strictly by our word count rule this may not be necessary or recommended. But every journal has its own standard formatting and style guidelines for research paper titles, so it is a good idea to be aware of the specific journal author instructions , not just when you write the manuscript but also to decide how to create a good title for it.

Research Paper Title Examples

The title examples in the following table illustrate how a title can be interesting but incomplete, complete by uninteresting, complete and interesting but too informal in tone, or some other combination of these. A good research paper title should meet all the requirements in the four columns below.

Tips on Formulating a Good Research Paper Title

In addition to the steps given above, there are a few other important things you want to keep in mind when it comes to how to write a research paper title, regarding formatting, word count, and content:

• Write the title after you’ve written your paper and abstract
• Include all of the essential terms in your paper
• Keep it short and to the point (~16 words or fewer)
• Avoid unnecessary jargon and abbreviations
• Use keywords that capture the content of your paper
• Never include a period at the end—your title is NOT a sentence

Research Paper Writing Resources

We hope this article has been helpful in teaching you how to craft your research paper title. But you might still want to dig deeper into different journal title formats and categories that might be more suitable for specific article types or need help with writing a cover letter for your manuscript submission.

In addition to getting English proofreading services , including paper editing services , before submission to journals, be sure to visit our academic resources papers. Here you can find dozens of articles on manuscript writing, from drafting an outline to finding a target journal to submit to.

6 Important Tips on Writing a Research Paper Title

When you are searching for a research study on a particular topic, you probably notice that articles with interesting, descriptive research titles draw you in. By contrast, research paper titles that are not descriptive are usually passed over, even though you may write a good research paper with interesting contents. This shows the importance of coming up with a good title for your research paper when drafting your own manuscript.

Importance of a Research Title

The research title plays a crucial role in the research process, and its importance can be summarized as follows:

Why do Research Titles Matter?

Before we look at how to title a research paper, let’s look at a research title example that illustrates why a good research paper should have a strong title.

Imagine that you are researching meditation and nursing, and you want to find out if any studies have shown that meditation makes nurses better communicators.  You conduct a keyword search using the keywords “nursing”, “communication”, and “meditation.” You come up with results that have the following titles:

• Benefits of Meditation for the Nursing Profession: A Quantitative Investigation
• Why Mindful Nurses Make the Best Communicators
• Meditation Gurus
• Nurses on the Move: A Quantitative Report on How Meditation Can Improve Nurse Performance

All four of these research paper titles may describe very similar studies—they could even be titles for the same study! As you can see, they give very different impressions.

• Title 1 describes the topic and the method of the study but is not particularly catchy.
• Title 2 partly describes the topic, but does not give any information about the method of the study—it could simply be a theoretical or opinion piece.
• Title 3 is somewhat catchier but gives almost no information at all about the article.
• Title 4 begins with a catchy main title and is followed by a subtitle that gives information about the content and method of the study.

As we will see, Title 4 has all the characteristics of a good research title.

Characteristics of a Good Research Title

According to rhetoric scholars Hairston and Keene, making a good title for a paper involves ensuring that the title of the research accomplishes four goals as mentioned below:

• It should predict the content of the research paper .
• It should be interesting to the reader .
• It should reflect the tone of the writing .
• It should contain important keywords that will make it easier to be located during a keyword search.

Let’s return to the examples in the previous section to see how to make a research title.

As you can see in the table above, only one of the four example titles fulfills all of the criteria of a suitable research paper title.

Related: You’ve chosen your study topic, but having trouble deciding where to publish it? Here’s a comprehensive course to help you identify the right journal .

Tips for Writing an Effective Research Paper Title

When writing a research title, you can use the four criteria listed above as a guide. Here are a few other tips you can use to make sure your title will be part of the recipe for an effective research paper :

• Make sure your research title describes (a) the topic, (b) the method, (c) the sample, and (d) the results of your study. You can use the following formula:

[ Result ]: A [ method ] study of [ topic ] among [ sample ] Example : Meditation makes nurses perform better: a qualitative study of mindfulness meditation among German nursing students

• Avoid unnecessary words and jargons. Keep the title statement as concise as possible. You want a title that will be comprehensible even to people who are not experts in your field. Check our article for a detailed list of things to avoid when writing an effective research title .
• Make sure your title is between 5 and 15 words in length.
• If you are writing a title for a university assignment or for a particular academic journal, verify that your title conforms to the standards and requirements for that outlet. For example, many journals require that titles fall under a character limit, including spaces. Many universities require that titles take a very specific form, limiting your creativity.
• Use a descriptive phrase to convey the purpose of your research efficiently.
• Most importantly, use critical keywords in the title to increase the discoverability of your article.

Resources for Further Reading

In addition to the tips above, there are many resources online that you can use to help write your research title. Here is a list of links that you may find useful as you work on creating an excellent research title:

• The University of Southern California has a guide specific to social science research papers: http://libguides.usc.edu/writingguide/title
• The Journal of European Psychology Students has a blog article focusing on APA-compliant research paper titles: http://blog.efpsa.org/2012/09/01/how-to-write-a-good-title-for-journal-articles/
• This article by Kristen Hamlin contains a step-by-step approach to writing titles: http://classroom.synonym.com/choose-title-research-paper-4332.html

Are there any tips or tricks you find useful in crafting research titles? Which tip did you find most useful in this article? Leave a comment to let us know!

• Hairston, M., & Keene, M. 2003. Successful writing . 5th ed. New York: Norton.
• University of Southern California. 2017. Organizing your social sciences research paper: choosing a title . [Online] Available at: http://libguides.usc.edu/writingguide/title

Thank you so much:) Have a nice day!

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Thank you for the excellent article and tips for creating a research work, because I always forget about such an essential element as the keywords when forming topics. In particular, I have found a rapid help with the formation of informative and sound titles that also conforms to the standards and requirements.

I am doing a research work on sales girls or shop girls using qualititative method. Basicly I am from Pakistan and writing on the scenario of mycountry. I am really confused about my research title can you kindly give some suggestions and give me an approperaite tilte

Hi Zubair, Thank you for your question. However, the information you have provided is insufficient for drafting an appropriate title. Information on what exactly you intend to study would be needed in order to draft a meaningful title. Meanwhile, you can try drafting your own title after going through the following articles our website: https://www.enago.com/academy/top-10-tips-on-choosing-an-attractive-research-title/ , https://www.enago.com/academy/writing-a-good-research-title-things-to-avoid/ , https://www.enago.com/academy/write-irresistible-research-paper-title/ We would be happy to give you feedback and suggest changes if required. Did you get a chance to install our free Mobile App? https://www.enago.com/academy/mobile-app/ . Make sure you subscribe to our weekly newsletter https://www.enago.com/academy/subscribe-now/ .

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Thank you for this. It helped me improve my research title. I just want to verify to you the title I have just made. “Ensuring the safety: A Quantitative Study of Radio Frequency Identification system among the selected students of ( school’s name ).

(I need your reply asap coz we will be doing the chap. 1 tomorrow. Thank u in advance. 🙂 )

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Hi Joan, Thank you for your question. We are glad to know that you found our resources useful. Your feedback is very valuable to us. You can try drafting your own title after going through the following articles on our website: https://www.enago.com/academy/top-10-tips-on-choosing-an-attractive-research-title/ , https://www.enago.com/academy/writing-a-good-research-title-things-to-avoid/ , https://www.enago.com/academy/write-irresistible-research-paper-title/

We would be happy to give you feedback and suggest changes if required. Did you get a chance to install our free Mobile App? https://www.enago.com/academy/mobile-app/ . Make sure you subscribe to our weekly newsletter https://www.enago.com/academy/subscribe-now/ .

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I need help. I need a research title for my study about early mobilization of the mechanically ventilated patients in the ICU. Any suggestions would be highly appreciated.

Thank you for posting your query on the website. When writing manuscripts, too many scholars neglect the research title. This phrase, along with the abstract, is what people will mostly see and read online. Title research of publications shows that the research paper title does matter a lot. Both bibliometrics and altmetrics tracking of citations are now, for better or worse, used to gauge a paper’s “success” for its author(s) and the journal publishing it. Interesting research topics coupled with good or clever yet accurate research titles can draw more attention to your work from peers and the public alike. You can check through the following search results for titles on similar topics: https://www.google.com/search?q=early+mobilization+of+the+mechanically+ventilated+patients+in+the+icu&rlz=1C1GCEU_enIN907IN907&oq=&aqs=chrome.0.69i59.4920093j0j7&sourceid=chrome&ie=UTF-8 .

We hope this would be helpful in drafting an attractive title for your research paper.

Please let us know in case of any other queries.

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1000+ FREE Research Topics & Title Ideas

If you’re at the start of your research journey and are trying to figure out which research topic you want to focus on, you’ve come to the right place. Select your area of interest below to view a comprehensive collection of potential research ideas.

Research Topic FAQs

What (exactly) is a research topic.

A research topic is the subject of a research project or study – for example, a dissertation or thesis. A research topic typically takes the form of a problem to be solved, or a question to be answered.

A good research topic should be specific enough to allow for focused research and analysis. For example, if you are interested in studying the effects of climate change on agriculture, your research topic could focus on how rising temperatures have impacted crop yields in certain regions over time.

To learn more about the basics of developing a research topic, consider our free research topic ideation webinar.

What constitutes a good research topic?

A strong research topic comprises three important qualities : originality, value and feasibility.

• Originality – a good topic explores an original area or takes a novel angle on an existing area of study.
• Value – a strong research topic provides value and makes a contribution, either academically or practically.
• Feasibility – a good research topic needs to be practical and manageable, given the resource constraints you face.

To learn more about what makes for a high-quality research topic, check out this post .

What's the difference between a research topic and research problem?

A research topic and a research problem are two distinct concepts that are often confused. A research topic is a broader label that indicates the focus of the study , while a research problem is an issue or gap in knowledge within the broader field that needs to be addressed.

To illustrate this distinction, consider a student who has chosen “teenage pregnancy in the United Kingdom” as their research topic. This research topic could encompass any number of issues related to teenage pregnancy such as causes, prevention strategies, health outcomes for mothers and babies, etc.

Within this broad category (the research topic) lies potential areas of inquiry that can be explored further – these become the research problems . For example:

• What factors contribute to higher rates of teenage pregnancy in certain communities?
• How do different types of parenting styles affect teen pregnancy rates?
• What interventions have been successful in reducing teenage pregnancies?

Simply put, a key difference between a research topic and a research problem is scope ; the research topic provides an umbrella under which multiple questions can be asked, while the research problem focuses on one specific question or set of questions within that larger context.

How can I find potential research topics for my project?

There are many steps involved in the process of finding and choosing a high-quality research topic for a dissertation or thesis. We cover these steps in detail in this video (also accessible below).

How can I find quality sources for my research topic?

Finding quality sources is an essential step in the topic ideation process. To do this, you should start by researching scholarly journals, books, and other academic publications related to your topic. These sources can provide reliable information on a wide range of topics. Additionally, they may contain data or statistics that can help support your argument or conclusions.

Identifying Relevant Sources

When searching for relevant sources, it’s important to look beyond just published material; try using online databases such as Google Scholar or JSTOR to find articles from reputable journals that have been peer-reviewed by experts in the field.

You can also use search engines like Google or Bing to locate websites with useful information about your topic. However, be sure to evaluate any website before citing it as a source—look for evidence of authorship (such as an “About Us” page) and make sure the content is up-to-date and accurate before relying on it.

Evaluating Sources

Once you’ve identified potential sources for your research project, take some time to evaluate them thoroughly before deciding which ones will best serve your purpose. Consider factors such as author credibility (are they an expert in their field?), publication date (is the source current?), objectivity (does the author present both sides of an issue?) and relevance (how closely does this source relate to my specific topic?).

By researching the current literature on your topic, you can identify potential sources that will help to provide quality information. Once you’ve identified these sources, it’s time to look for a gap in the research and determine what new knowledge could be gained from further study.

How can I find a good research gap?

Finding a strong gap in the literature is an essential step when looking for potential research topics. We explain what research gaps are and how to find them in this post.

How should I evaluate potential research topics/ideas?

When evaluating potential research topics, it is important to consider the factors that make for a strong topic (we discussed these earlier). Specifically:

• Originality
• Feasibility

So, when you have a list of potential topics or ideas, assess each of them in terms of these three criteria. A good topic should take a unique angle, provide value (either to academia or practitioners), and be practical enough for you to pull off, given your limited resources.

Finally, you should also assess whether this project could lead to potential career opportunities such as internships or job offers down the line. Make sure that you are researching something that is relevant enough so that it can benefit your professional development in some way. Additionally, consider how each research topic aligns with your career goals and interests; researching something that you are passionate about can help keep motivation high throughout the process.

How can I assess the feasibility of a research topic?

When evaluating the feasibility and practicality of a research topic, it is important to consider several factors.

First, you should assess whether or not the research topic is within your area of competence. Of course, when you start out, you are not expected to be the world’s leading expert, but do should at least have some foundational knowledge.

Time commitment

When considering a research topic, you should think about how much time will be required for completion. Depending on your field of study, some topics may require more time than others due to their complexity or scope.

Additionally, if you plan on collaborating with other researchers or institutions in order to complete your project, additional considerations must be taken into account such as coordinating schedules and ensuring that all parties involved have adequate resources available.

Resources needed

It’s also critically important to consider what type of resources are necessary in order to conduct the research successfully. This includes physical materials such as lab equipment and chemicals but can also include intangible items like access to certain databases or software programs which may be necessary depending on the nature of your work. Additionally, if there are costs associated with obtaining these materials then this must also be factored into your evaluation process.

Potential risks

It’s important to consider the inherent potential risks for each potential research topic. These can include ethical risks (challenges getting ethical approval), data risks (not being able to access the data you’ll need), technical risks relating to the equipment you’ll use and funding risks (not securing the necessary financial back to undertake the research).

If you’re looking for more information about how to find, evaluate and select research topics for your dissertation or thesis, check out our free webinar here . Alternatively, if you’d like 1:1 help with the topic ideation process, consider our private coaching services .

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Research Paper Guide

Research Paper Title

Crafting a Winning Research Paper Title: A Complete Guide

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Ever find it hard to come up with a catchy title for your research paper? You're not alone! Many people struggle with creating titles that grab attention and show what their work is about.

It can be frustrating because your title is like a first impression. If it's not interesting, people might ignore your research. 

But no worries! 

In this blog, we'll give you practical tips and examples to make sure your research paper title stands out. 

Whether you're a beginner or an expert, we want to help you write research paper titles that would make others excited about your work!

So, let’s get started.

• 1. What is a Research Paper Title, and Why Does it Matter?
• 2. How to Write a Good Research Paper Title in 5 Steps
• 3. Step 2: Keep it Clear and Concise
• 4. Research Paper Title Examples
• 5. Tips for Writing an Effective Research Paper Title

What is a Research Paper Title, and Why Does it Matter?

A research paper title is like the name tag for your work. It tells people what your research paper is about. It's the first thing readers see, and it's important because it helps them decide if they want to read more.

Think of it like this: Have you ever picked up a book because the title sounded interesting? It's kind of the same idea. A good title grabs attention and makes people curious about what's inside.

In the world of research, a well-crafted title is crucial because it sets the stage for your whole paper. 

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Key Characteristics of a Good Research Paper Title

Here are some important factors that create an engaging and interesting research paper title:

• Clarity and Precision: Clearly conveys the main idea.
• Relevance to Content: Reflects core focus and findings.
• Conciseness: Keeps title brief and to the point.
• Keywords and Phrases: Includes important search keywords.
• Captivating Language: Engages interest without sacrificing accuracy.
• Reflects Paper's Tone: Matches the research paper's tone and style.

How to Write a Good Research Paper Title in 5 Steps

Writing an effective research paper title doesn't have to be difficult. Follow these five straightforward steps to craft a title that not only reflects your research but also captures the reader's interest.

Step 1: Understand Your Paper's Main Message

Think of your research as a big idea or a story. Imagine it as the most important thing you want to share with others. 

Ask yourself: What's the main thing or research problem I want people to know about my research? 

Once you're clear on this, you're ready to move on.

Step 2: Keep it Clear and Concise

When making your title, make it short and simple. Don't use too many words or make it confusing. 

The goal is to make it easy for people to understand what your paper is about right away. Think of it like telling a quick and clear story with your title!

Step 3: Be Specific, Not Too General

When writing your title, make sure it talks about your research and not just anything general. Don't use titles that could fit lots of different studies. 

Being specific helps people know exactly what your paper is going to tell them. It's like giving them a clear roadmap to your research!

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Step 4: Inject a Hint of Creativity or Intrigue

Make your title a little exciting! Use engaging words or ask a fun question to make people curious. Imagine your title as a little mystery that makes them want to learn more

Step 5: Check for Keywords and Relevance

Think about the words people might use when searching for research like yours. Use those words in your title to help people find your work. 

Including relevant keywords can improve the visibility of your paper in searches.

Adding a Research Paper Subtitle

A research paper subtitle is like an extra description that comes after the main title. It gives more details about what your research is about. 

Adding a subtitle is a choice, but it can be helpful. If your main title is short and you want to say more about your research, a subtitle is a good idea. 

It's like a bonus that provides extra information for readers. Consider using a subtitle when you want to give a bit more insight into your research topic.

Research Paper Title Examples

Check out the examples below and see how they perform in front of different factors:

Tips for Writing an Effective Research Paper Title

Follow these tips to make your research paper title engaging and attention-grabbing:

• Add important words related to your research for better search results.
• Make your title brief and clear to convey your research focus effectively.
• Use words that grab attention and spark curiosity about your study.
• Craft a title that anyone, whether an expert or newcomer, can understand.
• Aim for a title that's not too general or too technical, striking the right balance.

In conclusion,

Writing a standout research paper title is a crucial step to ensure your work gets the attention it deserves. Following the simple tips shared in this guide can help you create a title that is clear, engaging, and perfectly aligned with your research focus. 

Remember, your title is the first thing readers see, so making it count is key!

However, if you need writing assistance, MyPerfectWords.com is here for you. Our skilled writers are not only ready to help with writing compelling titles but can also write custom research paper just for you.

So don’t wait! Reach out and buy custom essay online today and take your academic writing to the next level!

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John K. is a professional writer and author with many publications to his name. He has a Ph.D. in the field of management sciences, making him an expert on the subject matter. John is highly sought after for his insights and knowledge, and he regularly delivers keynote speeches and conducts workshops on various topics related to writing and publishing. He is also a regular contributor to various online publications.

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The title summarizes the main idea or ideas of your study. A good title contains the fewest possible words needed to adequately describe the content and/or purpose of your research paper.

Importance of Choosing a Good Title

The title is the part of a paper that is read the most, and it is usually read first . It is, therefore, the most important element that defines the research study. With this in mind, avoid the following when creating a title:

• If the title is too long, this usually indicates there are too many unnecessary words. Avoid language, such as, "A Study to Investigate the...," or "An Examination of the...." These phrases are obvious and generally superfluous unless they are necessary to covey the scope, intent, or type of a study.
• On the other hand, a title which is too short often uses words which are too broad and, thus, does not tell the reader what is being studied. For example, a paper with the title, "African Politics" is so non-specific the title could be the title of a book and so ambiguous that it could refer to anything associated with politics in Africa. A good title should provide information about the focus and/or scope of your research study.
• In academic writing, catchy phrases or non-specific language may be used, but only if it's within the context of the study [e.g., "Fair and Impartial Jury--Catch as Catch Can"]. However, in most cases, you should avoid including words or phrases that do not help the reader understand the purpose of your paper.
• Academic writing is a serious and deliberate endeavor. Avoid using humorous or clever journalistic styles of phrasing when creating the title to your paper. Journalistic headlines often use emotional adjectives [e.g., incredible, amazing, effortless] to highlight a problem experienced by the reader or use "trigger words" or interrogative words like how, what, when, or why to persuade people to read the article or click on a link. These approaches are viewed as counter-productive in academic writing. A reader does not need clever or humorous titles to catch their attention because the act of reading research is assumed to be deliberate based on a desire to learn and improve understanding of the problem. In addition, a humorous title can merely detract from the seriousness and authority of your research. 
• Unlike everywhere else in a college-level social sciences research paper [except when using direct quotes in the text], titles do not have to adhere to rigid grammatical or stylistic standards. For example, it could be appropriate to begin a title with a coordinating conjunction [i.e., and, but, or, nor, for, so, yet] if it makes sense to do so and does not detract from the purpose of the study [e.g., "Yet Another Look at Mutual Fund Tournaments"] or beginning the title with an inflected form of a verb such as those ending in -ing [e.g., "Assessing the Political Landscape: Structure, Cognition, and Power in Organizations"].

Appiah, Kingsley Richard et al. “Structural Organisation of Research Article Titles: A Comparative Study of Titles of Business, Gynaecology and Law.” Advances in Language and Literary Studies 10 (2019); Hartley James. “To Attract or to Inform: What are Titles for?” Journal of Technical Writing and Communication 35 (2005): 203-213; Jaakkola, Maarit. “Journalistic Writing and Style.” In Oxford Research Encyclopedia of Communication . Jon F. Nussbaum, editor. (New York: Oxford University Press, 2018): https://oxfordre.com/communication.

Structure and Writing Style

The following parameters can be used to help you formulate a suitable research paper title:

• The purpose of the research
• The scope of the research
• The narrative tone of the paper [typically defined by the type of the research]
• The methods used to study the problem

The initial aim of a title is to capture the reader’s attention and to highlight the research problem under investigation.

Create a Working Title Typically, the final title you submit to your professor is created after the research is complete so that the title accurately captures what has been done . The working title should be developed early in the research process because it can help anchor the focus of the study in much the same way the research problem does. Referring back to the working title can help you reorient yourself back to the main purpose of the study if you find yourself drifting off on a tangent while writing. The Final Title Effective titles in research papers have several characteristics that reflect general principles of academic writing.

• Indicate accurately the subject and scope of the study,
• Rarely use abbreviations or acronyms unless they are commonly known,
• Use words that create a positive impression and stimulate reader interest,
• Use current nomenclature from the field of study,
• Identify key variables, both dependent and independent,
• Reveal how the paper will be organized,
• Suggest a relationship between variables which supports the major hypothesis,
• Is limited to 5 to 15 substantive words,
• Does not include redundant phrasing, such as, "A Study of," "An Analysis of" or similar constructions,
• Takes the form of a question or declarative statement,
• If you use a quote as part of the title, the source of the quote is cited [usually using an asterisk and footnote],
• Use correct grammar and capitalization with all first words and last words capitalized, including the first word of a subtitle. All nouns, pronouns, verbs, adjectives, and adverbs that appear between the first and last words of the title are also capitalized, and
• Rarely uses an exclamation mark at the end of the title.

The Subtitle Subtitles are frequently used in social sciences research papers because it helps the reader understand the scope of the study in relation to how it was designed to address the research problem. Think about what type of subtitle listed below reflects the overall approach to your study and whether you believe a subtitle is needed to emphasize the investigative parameters of your research.

1.  Explains or provides additional context , e.g., "Linguistic Ethnography and the Study of Welfare Institutions as a Flow of Social Practices: The Case of Residential Child Care Institutions as Paradoxical Institutions." [Palomares, Manuel and David Poveda.  Text & Talk: An Interdisciplinary Journal of Language, Discourse and Communication Studies 30 (January 2010): 193-212]

2.  Adds substance to a literary, provocative, or imaginative title or quote , e.g., "Listen to What I Say, Not How I Vote": Congressional Support for the President in Washington and at Home." [Grose, Christian R. and Keesha M. Middlemass. Social Science Quarterly 91 (March 2010): 143-167]

3.  Qualifies the geographic scope of the research , e.g., "The Geopolitics of the Eastern Border of the European Union: The Case of Romania-Moldova-Ukraine." [Marcu, Silvia. Geopolitics 14 (August 2009): 409-432]

4.  Qualifies the temporal scope of the research , e.g., "A Comparison of the Progressive Era and the Depression Years: Societal Influences on Predictions of the Future of the Library, 1895-1940." [Grossman, Hal B. Libraries & the Cultural Record 46 (2011): 102-128]

5.  Focuses on investigating the ideas, theories, or work of a particular individual , e.g., "A Deliberative Conception of Politics: How Francesco Saverio Merlino Related Anarchy and Democracy." [La Torre, Massimo. Sociologia del Diritto 28 (January 2001): 75 - 98]

6.  Identifies the methodology used , e.g. "Student Activism of the 1960s Revisited: A Multivariate Analysis Research Note." [Aron, William S. Social Forces 52 (March 1974): 408-414]

7.  Defines the overarching technique for analyzing the research problem , e.g., "Explaining Territorial Change in Federal Democracies: A Comparative Historical Institutionalist Approach." [ Tillin, Louise. Political Studies 63 (August 2015): 626-641.

With these examples in mind, think about what type of subtitle reflects the overall approach to your study. This will help the reader understand the scope of the study in relation to how it was designed to address the research problem.

Anstey, A. “Writing Style: What's in a Title?” British Journal of Dermatology 170 (May 2014): 1003-1004; Balch, Tucker. How to Compose a Title for Your Research Paper. Augmented Trader blog. School of Interactive Computing, Georgia Tech University; Bavdekar, Sandeep B. “Formulating the Right Title for a Research Article.” Journal of Association of Physicians of India 64 (February 2016); Choosing the Proper Research Paper Titles. AplusReports.com, 2007-2012; Eva, Kevin W. “Titles, Abstracts, and Authors.” In How to Write a Paper . George M. Hall, editor. 5th edition. (Oxford: John Wiley and Sons, 2013), pp. 33-41; Hartley James. “To Attract or to Inform: What are Titles for?” Journal of Technical Writing and Communication 35 (2005): 203-213; General Format. The Writing Lab and The OWL. Purdue University; Kerkut G.A. “Choosing a Title for a Paper.” Comparative Biochemistry and Physiology Part A: Physiology 74 (1983): 1; “Tempting Titles.” In Stylish Academic Writing . Helen Sword, editor. (Cambridge, MA: Harvard University Press, 2012), pp. 63-75; Nundy, Samiran, et al. “How to Choose a Title?” In How to Practice Academic Medicine and Publish from Developing Countries? A Practical Guide . Edited by Samiran Nundy, Atul Kakar, and Zulfiqar A. Bhutta. (Springer Singapore, 2022), pp. 185-192.

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• How to Write a Great Title

Maximize search-ability and engage your readers from the very beginning

Your title is the first thing anyone who reads your article is going to see, and for many it will be where they stop reading. Learn how to write a title that helps readers find your article, draws your audience in and sets the stage for your research!

How your title impacts the success of your article

Researchers are busy and there will always be more articles to read than time to read them.  Good titles help readers find your research, and decide whether to keep reading. Search engines use titles to retrieve relevant articles based on users’ keyword searches. Once readers find your article, they’ll use the title as the first filter to decide whether your research is what they’re looking for. A strong and specific title is the first step toward citations, inclusion in meta-analyses, and influencing your field. 

What to include in a title

Include the most important information that will signal to your target audience that they should keep reading.

Key information about the study design

Important keywords

What you discovered

Writing tips

Getting the title right can be more difficult than it seems, and researchers refine their writing skills throughout their career. Some journals even help editors to re-write their titles during the publication process! 

• Keep it concise and informative What’s appropriate for titles varies greatly across disciplines. Take a look at some articles published in your field, and check the journal guidelines for character limits. Aim for fewer than 12 words, and check for journal specific word limits.
• Write for your audience Consider who your primary audience is: are they specialists in your specific field, are they cross-disciplinary, are they non-specialists?
• Entice the reader Find a way to pique your readers’ interest, give them enough information to keep them reading.
• Incorporate important keywords Consider what about your article will be most interesting to your audience: Most readers come to an article from a search engine, so take some time and include the important ones in your title!
• Write in sentence case In scientific writing, titles are given in sentence case. Capitalize only the first word of the text, proper nouns, and genus names. See our examples below.

Don’t

• Write your title as a question In most cases, you shouldn’t need to frame your title as a question. You have the answers, you know what you found. Writing your title as a question might draw your readers in, but it’s more likely to put them off.
• Sensationalize your research Be honest with yourself about what you truly discovered. A sensationalized or dramatic title might make a few extra people read a bit further into your article, but you don’t want them disappointed when they get to the results.

Examples…

Format: Prevalence of [disease] in [population] in [location]

Example: Prevalence of tuberculosis in homeless women in San Francisco

Format: Risk factors for [condition] among [population] in [location]

Example: Risk factors for preterm births among low-income women in Mexico City

Format (systematic review/meta-analysis): Effectiveness of [treatment] for [disease] in [population] for [outcome] : A systematic review and meta-analysis

Example: Effectiveness of Hepatitis B treatment in HIV-infected adolescents in the prevention of liver disease: A systematic review and meta-analysis

Format (clinical trial): [Intervention] improved [symptoms] of [disease] in [population] : A randomized controlled clinical trial

Example: Using a sleep app lessened insomnia in post-menopausal women in southwest United States: A randomized controlled clinical trial

Format  (general molecular studies): Characterization/identification/evaluation of [molecule name] in/from [organism/tissue] (b y [specific biological methods] ) 

Example: Identification of putative Type-I sex pheromone biosynthesis-related genes expressed in the female pheromone gland of Streltzoviella insularis

Format  (general molecular studies): [specific methods/analysis] of organism/tissue reveal insights into [function/role] of [molecule name] in [biological process]  

Example: Transcriptome landscape of Rafflesia cantleyi floral buds reveals insights into the roles of transcription factors and phytohormones in flower development

Format  (software/method papers): [tool/method/software] for [what purpose] in [what research area]

Example: CRISPR-based tools for targeted transcriptional and epigenetic regulation in plants

Tip: How to edit your work

Editing is challenging, especially if you are acting as both a writer and an editor. Read our guidelines for advice on how to refine your work, including useful tips for setting your intentions, re-review, and consultation with colleagues.

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How to write a good research paper title

“Unread science is lost science .”

Credit: Mykyta Dolmatov/Getty

“Unread science is lost science.”

28 July 2020

Mykyta Dolmatov/Getty

With the influx of publications brought on by the pandemic, it’s become more challenging than ever for researchers to attract attention to their work.

Understanding which elements of a title will attract readers – or turn them away – has been proven to increase a paper’s citations and Altmetric score .

“In the era of information overload, most students and researchers do not have time to browse the entire text of a paper,” says Patrick Pu , a librarian at the National University of Singapore.

“The title of a paper, together with its abstract, become very important to capture and sustain the attention of readers.”

1. A good title avoids technical language

Since the primary audience of a paper is likely to be researchers working in the same field, using technical language in the title seems to make sense.

But this alienates the wider lay audience, which can bring valuable attention to your work . It can also alienate inexperienced researchers, or those who have recently entered the field.

“A good title does not use unnecessary jargon,” says Elisa De Ranieri , editor-in-chief at the Nature Communications journal (published by Springer Nature, which also publishes Nature Index.) “It communicates the main results in the study in a way that is clear and accessible, ideally to non-specialists or researchers new to the field.”

How-to: When crafting a title, says De Ranieri, write down the main result of the manuscript in a short paragraph. Shorten the text to make it more concise, while still remaining descriptive. Repeat this process until you have a title of fewer than 15 words.

2. A good title is easily searchable

Most readers today are accessing e-journals, which are indexed in scholarly databases such as Scopus and Google Scholar.

“Although these databases usually index the full text of papers, retrieval weightage for ‘Title’ is usually higher than other fields, such as ‘Results’,” Pu explains.

At the National University of Singapore, Pu and his colleagues run information literacy programmes for editors and authors. They give advice for publishing best practice, such as how to identify the most commonly used keywords in literature searches in a given field.

“A professor once told us how he discovered that industry experts were using a different term or keyword to describe his research area,” says Pu.

“He had written a seminal paper that did not include this ‘industry keyword’. He believes his paper, which was highly cited by academics, would have a higher citation count if he had included this keyword in the title. As librarians, we try to highlight this example to our students so that they will consider all possible keywords to use in their searches and paper titles.”

How-to: Authors should speak to an academic librarian at their institution to gain an understanding of keyword and search trends in their field of research. This should inform how the paper title is written.

3. A good title is substantiated by data

Authors should be cautious to not make any claims in the title that can’t be backed up by evidence.

“For instance, if you make a discovery with potential therapeutic relevance, the title should specify whether it was tested or studied in animals or humans/human samples,” says Irene Jarchum , senior editor at the journal Nature Biotechnology (also published by Springer Nature, which publishes the Nature Index.)

Jarchum adds that titles can be contentious because different authors have different views on the use of specific words, such as acronyms, or more fundamentally, what the main message of the title should be.

Some authors may over-interpret the significance of their preliminary findings, and want to reflect this in the title.

How-to: If you know your paper will be contentious within the scientific community, have the data ready to defend your decisions .

4. A good title sparks curiosity

A one-liner that sparks a reader’s interest can be very effective.

“A title has to pique the interest of the person searching for literature in a split-second – enough that they click on the title to read the abstract. Unread science is lost science,” says Christine Mayer , editor-in-chief of the journal Advanced Therapeutics .

Paper titles such as, "White and wonderful? Microplastics prevail in snow from the Alps to the Arctic" ( 2019 Science ), and “Kids these days: Why the youth of today seem lacking” ( 2019 Science Advances ) are good examples of this principle. Both papers have high Altmetric Attention scores, indicating that they have been widely read and discussed online.

How-to: Take note of the characteristics of paper titles that spark your own interest. Keep a record of these and apply the same principles to your own paper titles.

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How to Write a Research Paper Title

Knowing how to write a research paper title is an art that not every researcher possesses, and researchers often spend a lot of time skimming through articles to find the right research paper title.

According to an interesting estimate, researchers read more than 100 publications every year and spend long hours, weeks and months searching for and reading articles relevant to their field of study. 1 While open access publishing and online repositories have made it easier to find articles, researchers still need to browse through a sea of research, often using research paper titles, to find relevant information for their research study. Researchers also face the challenge of ensuring their work reaches a broader audience in order to get more citations. This is where the importance of a good title for a research paper becomes evident.

Your research paper title is one of the first things readers in your research paper and plays an important role in influencing whether they will actually go through the entire article. This makes it critical to have a good research paper title that captures the reader’s attention. In this article, we look at the key characteristics of a good research title and what to keep in mind to create a research title that works for you.

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What to keep in mind when writing a research paper title

• Convey the key research findings: Before writing a research paper title, list down what your study is about, what you have achieved or discovered, and the methodology used. Try and identify the one or two key elements that make your study novel or significant in your subject area. Combine these elements to create the best research title that showcases your article accurately and effectively.
• Choose a declarative research paper title : Declarative titles are more informative and help readers to quickly grasp what the body of the article may contain. Therefore, it is considered to be more impactful and more likely to attract the reader’s attention. Additionally, most editors agree that papers with declarative titles are more likely to be shared online, allowing researchers to reach a far wider audience. 2
• A good research title must pique reader interest : Researchers browsing through online platforms during their literature search often spend only a few seconds to read the title and evaluate an article’s relevance. This makes it important to create a catchy title for your research paper that will spark curiosity in the minds of your audience, which may prompt them pause, read, share, and discuss your research paper.
• Avoid making any unsubstantiated claims: This is an important aspect to keep in mind when creating research paper titles. While it may be tempting to write titles with claims that will immediately attract reader attention and get you more citations, your research should be able to back-up these claims with substantive, studied evidence. Failing to do so can create mistrust about the research and even hurt your reputation.
• Keep it simple and avoid jargon: It’s tempting to use technical words in a research paper title when you know that your primary audience is most likely to be other researchers working in the same field. However, this can prove counter-productive as readers who are not familiar with these complicated words may end up skipping your article. Some early career researchers might also give your paper a pass as they may feel that it is too technical for them so avoid using jargon.

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• Use phrases to keep your research title concise: One mistake early career researchers make is using full sentences to write the research paper title. Avoid complex phrases and unnecessary details as it makes the title unnecessarily lengthy. Remember to ensure proper syntax when trying to rephrase the title to make it leaner. A good research paper title offers a concise summary of the paper’s content; keep your title to under 12 words as lengthy titles can be hard to understand and may seem unfocused and uninteresting.
• Include keywords to make your article discoverable: Today most researchers turn to online databases and search engines like Google Scholar to find the right research. This makes it critical to identify and use the best keywords for your research subject/topic when creating a research title. The best research paper title is one that is easily discoverable, making it easy for your readers to find and read your article.

A review of more than 150,000 papers  submitted to UK’s Research Excellence Framework (REF) database found that the style of a research paper’s title impacted the number of citations it would typically receive. 3 Writing a good research paper title is worth the time and effort, and we’re sure the points listed above will help!

How to generate research paper titles with Paperpal?

A research paper title is the first impression for journal editors, reviewers, and readers to understand the aim and purpose of your research study. However, picking a research paper title that encapsulates your research’s content can be daunting. Your research paper title should accurately capture your work, contain highly searched keywords, and should also sound interesting to people who work on a similar topic.   

Paperpal’s secure generative AI helps you write research paper titles twice as fast, ensuring they align with your research topic. Follow these simple steps to create an impactful research paper title: 

• Sign Up or Log In: Start by creating an account or logging into Paperpal . 
• Paste your content: Once logged in, paste your research paper’s content or abstract onto the document. 
• Generate your title: Click on ‘Templates’ in the side navigation pane, go to Titles, and select ‘Generate’ . 

Paperpal will analyze your content and propose a fitting research paper title. If it doesn’t quite hit the mark, simply click regenerate to get additional title options until you find the perfect one. Remember, while Paperpal provides a solid starting point, personalizing the title to capture the essence of your research is key to making it stand out.  

• How Scientists Retrieve Publications: An Empirical Study of How the Internet Is Overtaking Paper Media. Journal of Electronic Publishing, December 2000. [Accessed November 3, 2022] Available at https://quod.lib.umich.edu/j/jep/3336451.0006.202?view=text;rgn=main
• Di Girolamo, N. Health care articles with simple and declarative titles were more likely to be in the Altmetric Top 100. Journal of Clinical Epidemiology, December 2016. [Accessed November 3, 2022] Available at https://www.jclinepi.com/article/S0895-4356(16)30853-8/fulltext
• Hudson, J. An analysis of the titles of papers submitted to the UK REF in 2014: authors, disciplines, and stylistic details. Scientometrics, July 2016. [Accessed November 3, 2022] Available at https://link.springer.com/article/10.1007/s11192-016-2081-4

Frequently Asked Questions (FAQs)

It is generally recommended to avoid using a question to write a good research paper title. Titles should be concise and informative, conveying the main focus of the study. While questions can be used in the introduction or research objectives, a clear and declarative title is preferred to accurately represent the content and purpose of the research.

A research paper title should be concise and to the point. Ideally, it should be around 10 to 12 words or less. A shorter title is more effective in grabbing readers’ attention and conveying the main idea succinctly. However, it’s important to ensure that the title still accurately represents the research and provides enough information for readers to understand the scope of the study.

Including specific keywords related to the research topic can be beneficial. Keywords help in indexing and searching for relevant papers. However, it is not necessary to include all keywords in the title. Instead, focus on incorporating essential and relevant keywords that reflect the core aspects of the study. Use keywords that are commonly used and recognized in the field to increase the discoverability and relevance of your research.

Abbreviations or acronyms should generally be avoided in the research paper title. The title should be clear and easily understandable to a broad audience. If an abbreviation is commonly used in the field and is essential to convey the research focus, it can be included, but it’s important to provide the full term upon its first mention in the paper for clarity.

Whether you can change the research paper title after submission depends on the specific guidelines and policies of the journal or conference. Some publications allow minor revisions, including title changes, during the review process. However, it is best to ensure that the title is carefully chosen and reviewed before submission. If a change is necessary, it is recommended to contact the editor or conference organizers for guidance on whether it’s permissible to modify the title.

The preferred formatting style for research paper titles varies depending on the specific guidelines of the target journal or conference. Generally, sentence case is commonly used, where only the first word and proper nouns are capitalized. However, some publications may prefer title case, where the first letter of each major word is capitalized. It is important to carefully review the submission guidelines or consult the specific style guide recommended by the publication to ensure consistency with their preferred formatting style.

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Get accurate academic translations, rewriting support, grammar checks, vocabulary suggestions, and generative AI assistance that delivers human precision at machine speed. Try for free or upgrade to Paperpal Prime starting at US$19 a month to access premium features, including consistency, plagiarism, and 30+ submission readiness checks to help you succeed.  

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Writing Effective Research Paper Titles: Advice and Examples

Are you ready to submit your research paper for publication but haven't settled on a title yet? Do you have a title but aren't sure if it will be the right one for the journal editor or research database search engines? This article will help you fine tune or create an effective research paper title for your work.

Now that you have finished your research and analysis, and you're ready to take the final step before sending your work to journal editors and reviewers. The first thing journal editors and search engine results will see and show is your research paper title. Creating an effective research paper title is highly important to getting your paper in front of the right people. It is also going to be the only part of your paper that is available to everyone for free, and it will be what search engines use to index and show your work in search results. You therefore must design a clear and persuasive title that accurately represents your work.

When writing an effective research paper title, you want to ensure that the title includes all the relevant aspects of your work. Showcase those aspects in a way that entices the audience to read more. Be sure to use the nomenclature common in your field of study, because that will help your work show up in more search results and it will grab the attention of journal editors looking for articles that clearly represent the industry. If you are studying landslides, for example, you will want to include keywords relating to soil composition or grain size; if you are working on a study about organ transplants, then include the specific feature or procedure that affected successful transplants. Identify what parts of your research are going to interest your intended audience.

There are two key pieces of information that people will need to see in your paper title: the subject and the objective. Because you are already familiar with your study and its purpose, creating an effective research paper title is simply a matter of whittling down the words that describe the important aspects of your paper. The advice below will help you take steps to identify key areas of your research, organize the information, and trim it down to the right size for a title.

Develop a topic statement

To get started, consider a topic statement of your paper that includes the subject and scope of the study. The first step in building a topic statement is to ask yourself the following questions:

• What is your research paper about? "My paper is about gene therapy and how it can improve cognitive function in dementia patients."
• What was the subject of your study? "I used data from 40 dementia patients from 10 states in the US."
• What method did you use to perform your research? "I performed a randomized trial."
• What were the results? "My study showed that gene therapy improved cognitive function in those who received the treatment."

Once you have answered those questions (such as in the example answers above), make a list of the keywords you used. For this example, those keywords would include the following:

• gene therapy
• cognitive function
• 40 dementia patients
• improved cognitive function
• 10 states in the US
• randomized trial

Then, create your topic statement using those keywords. It might read something like this:

"This study is a randomized trial that investigates whether gene therapy improved cognitive function in 40 dementia patients from 10 states in the US. The results show improved cognitive function in those who received the treatment."

This statement has 36 words — too long for a title. However, it does contain the main required elements: the subject and the objective. It also includes a summary of the results, which can be used to increase the persuasive nature of the title. If you are writing this down on paper, it may be helpful to underline or circle the keywords you used in the statement, as this will help you visually see how the keywords work together in your statement.

Trim the statement

The next step is to remove all unnecessary words to create a working title. Unnecessary words include elements that make the sentences complete sentences. Also remove words that are not central to your study or that would not be used in a research database search.

" This study is a randomized trial that investigates whether gene therapy improved cognitive function in 40 dementia patients from 10 states in the US. The results show improved cognitive function in those who received the treatment ."

Next, take those words and move them around to form a new phrase. This may take a few tries to get it right, but it is worth the time.

"A randomized trial investigating whether gene therapy improved cognitive function in 40 dementia patients from 10 states in the US showed improved cognitive function."

This sample now has 24 words. We still need to get it down to the ideal 15 or fewer total words, with just the exact information journal editors will want. One way to do this is to use the keywords at the beginning and end of your title. Remove any irrelevant facts that other researchers will not be searching for. For example, the method you used is not usually the most searched-for keyword.

" A randomized trial investigating whether gene therapy improved cognitive function in 40 dementia patients from 10 states in the US showed improved cognitive function. "

The final result may be something like this:

"Investigating the impact of gene therapy on cognitive function in dementia patients"

The resulting title has 13 words, had the main action at the beginning, and the main subject of the study at the end. This is a good example of how to create an effective research paper title that will increase journal editors' and reviewers' interest, and it may even help your paper receive more citations down the road.

Main tips to remember

If you are working on your first research paper title, the process can seem intimidating. Even with the process outlined above, creating the best research paper title possible for your work can be difficult and time consuming. Be sure to set aside a good amount of time to developing your title so that you don't feel rushed. Some writers go through 20 or more iterations before they arrive at a title that achieves effectiveness, persuasiveness, and clarity of purpose all in one.

In addition to the above process, keep the following main tips in mind when writing an effective research paper title:

• Write your paper and abstract first, then work on your title. This will make the process much easier than trying to nail a title down without a full, finished paper to start from.
• Keep your title short! Do not include more than 15 words.
• Do not use a period at the end of your title.
• Be sure that the keywords you use truly represent the content of your paper.
• Do not use abbreviations in your title.
• Include all essential key terms from your paper. This ensures your paper will be indexed properly in research databases and search engines. If you are unsure of the best keywords to use, talk to an academic librarian at your institution. They can help you identify keyword and search trends in your research field.

Examples of research paper titles

The lists below illustrate what effective and ineffective research paper titles look like. Use these examples to help guide your research paper title.

Effective titles

• Nurses on the Move: A Quantitative Report on How Meditation Can Improve Nurse Performance
• Correction of the ion transport defect in cystic fibrosis transgenic mice by gene therapy
• Landslide mapping techniques and their use in the assessment of the landslide hazard
• HLA compatibility and organ transplant survival: Collaborative Transplant Study

Ineffective titles

• Meditation Gurus
• The landslide story
• Landslide hazard and risk assessment
• Pharmacodynamics of oral ganciclovir and valganciclovir in solid organ transplant recipients

No matter what kind of field you are doing research in, you have the opportunity to create an amazing and effective research paper title that will engage your readers and get your paper in front of the journal editors and reviewers you want. By taking the time to go through the title development process, you will finish your work with a title that matches the work outlined in your research paper.

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Writing the title and abstract for a research paper: Being concise, precise, and meticulous is the key

Milind s. tullu.

Department of Pediatrics, Seth G.S. Medical College and KEM Hospital, Parel, Mumbai, Maharashtra, India

This article deals with formulating a suitable title and an appropriate abstract for an original research paper. The “title” and the “abstract” are the “initial impressions” of a research article, and hence they need to be drafted correctly, accurately, carefully, and meticulously. Often both of these are drafted after the full manuscript is ready. Most readers read only the title and the abstract of a research paper and very few will go on to read the full paper. The title and the abstract are the most important parts of a research paper and should be pleasant to read. The “title” should be descriptive, direct, accurate, appropriate, interesting, concise, precise, unique, and should not be misleading. The “abstract” needs to be simple, specific, clear, unbiased, honest, concise, precise, stand-alone, complete, scholarly, (preferably) structured, and should not be misrepresentative. The abstract should be consistent with the main text of the paper, especially after a revision is made to the paper and should include the key message prominently. It is very important to include the most important words and terms (the “keywords”) in the title and the abstract for appropriate indexing purpose and for retrieval from the search engines and scientific databases. Such keywords should be listed after the abstract. One must adhere to the instructions laid down by the target journal with regard to the style and number of words permitted for the title and the abstract.

Introduction

This article deals with drafting a suitable “title” and an appropriate “abstract” for an original research paper. Because the “title” and the “abstract” are the “initial impressions” or the “face” of a research article, they need to be drafted correctly, accurately, carefully, meticulously, and consume time and energy.[ 1 , 2 , 3 , 4 , 5 , 6 , 7 , 8 , 9 , 10 ] Often, these are drafted after the complete manuscript draft is ready.[ 2 , 3 , 4 , 5 , 9 , 10 , 11 ] Most readers will read only the title and the abstract of a published research paper, and very few “interested ones” (especially, if the paper is of use to them) will go on to read the full paper.[ 1 , 2 ] One must remember to adhere to the instructions laid down by the “target journal” (the journal for which the author is writing) regarding the style and number of words permitted for the title and the abstract.[ 2 , 4 , 5 , 7 , 8 , 9 , 12 ] Both the title and the abstract are the most important parts of a research paper – for editors (to decide whether to process the paper for further review), for reviewers (to get an initial impression of the paper), and for the readers (as these may be the only parts of the paper available freely and hence, read widely).[ 4 , 8 , 12 ] It may be worth for the novice author to browse through titles and abstracts of several prominent journals (and their target journal as well) to learn more about the wording and styles of the titles and abstracts, as well as the aims and scope of the particular journal.[ 5 , 7 , 9 , 13 ]

The details of the title are discussed under the subheadings of importance, types, drafting, and checklist.

Importance of the title

When a reader browses through the table of contents of a journal issue (hard copy or on website), the title is the “ first detail” or “face” of the paper that is read.[ 2 , 3 , 4 , 5 , 6 , 13 ] Hence, it needs to be simple, direct, accurate, appropriate, specific, functional, interesting, attractive/appealing, concise/brief, precise/focused, unambiguous, memorable, captivating, informative (enough to encourage the reader to read further), unique, catchy, and it should not be misleading.[ 1 , 2 , 3 , 4 , 5 , 6 , 9 , 12 ] It should have “just enough details” to arouse the interest and curiosity of the reader so that the reader then goes ahead with studying the abstract and then (if still interested) the full paper.[ 1 , 2 , 4 , 13 ] Journal websites, electronic databases, and search engines use the words in the title and abstract (the “keywords”) to retrieve a particular paper during a search; hence, the importance of these words in accessing the paper by the readers has been emphasized.[ 3 , 4 , 5 , 6 , 12 , 14 ] Such important words (or keywords) should be arranged in appropriate order of importance as per the context of the paper and should be placed at the beginning of the title (rather than the later part of the title, as some search engines like Google may just display only the first six to seven words of the title).[ 3 , 5 , 12 ] Whimsical, amusing, or clever titles, though initially appealing, may be missed or misread by the busy reader and very short titles may miss the essential scientific words (the “keywords”) used by the indexing agencies to catch and categorize the paper.[ 1 , 3 , 4 , 9 ] Also, amusing or hilarious titles may be taken less seriously by the readers and may be cited less often.[ 4 , 15 ] An excessively long or complicated title may put off the readers.[ 3 , 9 ] It may be a good idea to draft the title after the main body of the text and the abstract are drafted.[ 2 , 3 , 4 , 5 ]

Types of titles

Titles can be descriptive, declarative, or interrogative. They can also be classified as nominal, compound, or full-sentence titles.

Descriptive or neutral title

This has the essential elements of the research theme, that is, the patients/subjects, design, interventions, comparisons/control, and outcome, but does not reveal the main result or the conclusion.[ 3 , 4 , 12 , 16 ] Such a title allows the reader to interpret the findings of the research paper in an impartial manner and with an open mind.[ 3 ] These titles also give complete information about the contents of the article, have several keywords (thus increasing the visibility of the article in search engines), and have increased chances of being read and (then) being cited as well.[ 4 ] Hence, such descriptive titles giving a glimpse of the paper are generally preferred.[ 4 , 16 ]

Declarative title

This title states the main finding of the study in the title itself; it reduces the curiosity of the reader, may point toward a bias on the part of the author, and hence is best avoided.[ 3 , 4 , 12 , 16 ]

Interrogative title

This is the one which has a query or the research question in the title.[ 3 , 4 , 16 ] Though a query in the title has the ability to sensationalize the topic, and has more downloads (but less citations), it can be distracting to the reader and is again best avoided for a research article (but can, at times, be used for a review article).[ 3 , 6 , 16 , 17 ]

From a sentence construct point of view, titles may be nominal (capturing only the main theme of the study), compound (with subtitles to provide additional relevant information such as context, design, location/country, temporal aspect, sample size, importance, and a provocative or a literary; for example, see the title of this review), or full-sentence titles (which are longer and indicate an added degree of certainty of the results).[ 4 , 6 , 9 , 16 ] Any of these constructs may be used depending on the type of article, the key message, and the author's preference or judgement.[ 4 ]

Drafting a suitable title

A stepwise process can be followed to draft the appropriate title. The author should describe the paper in about three sentences, avoiding the results and ensuring that these sentences contain important scientific words/keywords that describe the main contents and subject of the paper.[ 1 , 4 , 6 , 12 ] Then the author should join the sentences to form a single sentence, shorten the length (by removing redundant words or adjectives or phrases), and finally edit the title (thus drafted) to make it more accurate, concise (about 10–15 words), and precise.[ 1 , 3 , 4 , 5 , 9 ] Some journals require that the study design be included in the title, and this may be placed (using a colon) after the primary title.[ 2 , 3 , 4 , 14 ] The title should try to incorporate the Patients, Interventions, Comparisons and Outcome (PICO).[ 3 ] The place of the study may be included in the title (if absolutely necessary), that is, if the patient characteristics (such as study population, socioeconomic conditions, or cultural practices) are expected to vary as per the country (or the place of the study) and have a bearing on the possible outcomes.[ 3 , 6 ] Lengthy titles can be boring and appear unfocused, whereas very short titles may not be representative of the contents of the article; hence, optimum length is required to ensure that the title explains the main theme and content of the manuscript.[ 4 , 5 , 9 ] Abbreviations (except the standard or commonly interpreted ones such as HIV, AIDS, DNA, RNA, CDC, FDA, ECG, and EEG) or acronyms should be avoided in the title, as a reader not familiar with them may skip such an article and nonstandard abbreviations may create problems in indexing the article.[ 3 , 4 , 5 , 6 , 9 , 12 ] Also, too much of technical jargon or chemical formulas in the title may confuse the readers and the article may be skipped by them.[ 4 , 9 ] Numerical values of various parameters (stating study period or sample size) should also be avoided in the titles (unless deemed extremely essential).[ 4 ] It may be worthwhile to take an opinion from a impartial colleague before finalizing the title.[ 4 , 5 , 6 ] Thus, multiple factors (which are, at times, a bit conflicting or contrasting) need to be considered while formulating a title, and hence this should not be done in a hurry.[ 4 , 6 ] Many journals ask the authors to draft a “short title” or “running head” or “running title” for printing in the header or footer of the printed paper.[ 3 , 12 ] This is an abridged version of the main title of up to 40–50 characters, may have standard abbreviations, and helps the reader to navigate through the paper.[ 3 , 12 , 14 ]

Checklist for a good title

Table 1 gives a checklist/useful tips for drafting a good title for a research paper.[ 1 , 2 , 3 , 4 , 5 , 6 , 12 ] Table 2 presents some of the titles used by the author of this article in his earlier research papers, and the appropriateness of the titles has been commented upon. As an individual exercise, the reader may try to improvise upon the titles (further) after reading the corresponding abstract and full paper.

Checklist/useful tips for drafting a good title for a research paper

Some titles used by author of this article in his earlier publications and remark/comment on their appropriateness

The Abstract

The details of the abstract are discussed under the subheadings of importance, types, drafting, and checklist.

Importance of the abstract

The abstract is a summary or synopsis of the full research paper and also needs to have similar characteristics like the title. It needs to be simple, direct, specific, functional, clear, unbiased, honest, concise, precise, self-sufficient, complete, comprehensive, scholarly, balanced, and should not be misleading.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 13 , 17 ] Writing an abstract is to extract and summarize (AB – absolutely, STR – straightforward, ACT – actual data presentation and interpretation).[ 17 ] The title and abstracts are the only sections of the research paper that are often freely available to the readers on the journal websites, search engines, and in many abstracting agencies/databases, whereas the full paper may attract a payment per view or a fee for downloading the pdf copy.[ 1 , 2 , 3 , 7 , 8 , 10 , 11 , 13 , 14 ] The abstract is an independent and stand-alone (that is, well understood without reading the full paper) section of the manuscript and is used by the editor to decide the fate of the article and to choose appropriate reviewers.[ 2 , 7 , 10 , 12 , 13 ] Even the reviewers are initially supplied only with the title and the abstract before they agree to review the full manuscript.[ 7 , 13 ] This is the second most commonly read part of the manuscript, and therefore it should reflect the contents of the main text of the paper accurately and thus act as a “real trailer” of the full article.[ 2 , 7 , 11 ] The readers will go through the full paper only if they find the abstract interesting and relevant to their practice; else they may skip the paper if the abstract is unimpressive.[ 7 , 8 , 9 , 10 , 13 ] The abstract needs to highlight the selling point of the manuscript and succeed in luring the reader to read the complete paper.[ 3 , 7 ] The title and the abstract should be constructed using keywords (key terms/important words) from all the sections of the main text.[ 12 ] Abstracts are also used for submitting research papers to a conference for consideration for presentation (as oral paper or poster).[ 9 , 13 , 17 ] Grammatical and typographic errors reflect poorly on the quality of the abstract, may indicate carelessness/casual attitude on part of the author, and hence should be avoided at all times.[ 9 ]

Types of abstracts

The abstracts can be structured or unstructured. They can also be classified as descriptive or informative abstracts.

Structured and unstructured abstracts

Structured abstracts are followed by most journals, are more informative, and include specific subheadings/subsections under which the abstract needs to be composed.[ 1 , 7 , 8 , 9 , 10 , 11 , 13 , 17 , 18 ] These subheadings usually include context/background, objectives, design, setting, participants, interventions, main outcome measures, results, and conclusions.[ 1 ] Some journals stick to the standard IMRAD format for the structure of the abstracts, and the subheadings would include Introduction/Background, Methods, Results, And (instead of Discussion) the Conclusion/s.[ 1 , 2 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 17 , 18 ] Structured abstracts are more elaborate, informative, easy to read, recall, and peer-review, and hence are preferred; however, they consume more space and can have same limitations as an unstructured abstract.[ 7 , 9 , 18 ] The structured abstracts are (possibly) better understood by the reviewers and readers. Anyway, the choice of the type of the abstract and the subheadings of a structured abstract depend on the particular journal style and is not left to the author's wish.[ 7 , 10 , 12 ] Separate subheadings may be necessary for reporting meta-analysis, educational research, quality improvement work, review, or case study.[ 1 ] Clinical trial abstracts need to include the essential items mentioned in the CONSORT (Consolidated Standards Of Reporting Trials) guidelines.[ 7 , 9 , 14 , 19 ] Similar guidelines exist for various other types of studies, including observational studies and for studies of diagnostic accuracy.[ 20 , 21 ] A useful resource for the above guidelines is available at www.equator-network.org (Enhancing the QUAlity and Transparency Of health Research). Unstructured (or non-structured) abstracts are free-flowing, do not have predefined subheadings, and are commonly used for papers that (usually) do not describe original research.[ 1 , 7 , 9 , 10 ]

The four-point structured abstract: This has the following elements which need to be properly balanced with regard to the content/matter under each subheading:[ 9 ]

Background and/or Objectives: This states why the work was undertaken and is usually written in just a couple of sentences.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 ] The hypothesis/study question and the major objectives are also stated under this subheading.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 ]

Methods: This subsection is the longest, states what was done, and gives essential details of the study design, setting, participants, blinding, sample size, sampling method, intervention/s, duration and follow-up, research instruments, main outcome measures, parameters evaluated, and how the outcomes were assessed or analyzed.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

Results/Observations/Findings: This subheading states what was found, is longer, is difficult to draft, and needs to mention important details including the number of study participants, results of analysis (of primary and secondary objectives), and include actual data (numbers, mean, median, standard deviation, “P” values, 95% confidence intervals, effect sizes, relative risks, odds ratio, etc.).[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

Conclusions: The take-home message (the “so what” of the paper) and other significant/important findings should be stated here, considering the interpretation of the research question/hypothesis and results put together (without overinterpreting the findings) and may also include the author's views on the implications of the study.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

The eight-point structured abstract: This has the following eight subheadings – Objectives, Study Design, Study Setting, Participants/Patients, Methods/Intervention, Outcome Measures, Results, and Conclusions.[ 3 , 9 , 18 ] The instructions to authors given by the particular journal state whether they use the four- or eight-point abstract or variants thereof.[ 3 , 14 ]

Descriptive and Informative abstracts

Descriptive abstracts are short (75–150 words), only portray what the paper contains without providing any more details; the reader has to read the full paper to know about its contents and are rarely used for original research papers.[ 7 , 10 ] These are used for case reports, reviews, opinions, and so on.[ 7 , 10 ] Informative abstracts (which may be structured or unstructured as described above) give a complete detailed summary of the article contents and truly reflect the actual research done.[ 7 , 10 ]

Drafting a suitable abstract

It is important to religiously stick to the instructions to authors (format, word limit, font size/style, and subheadings) provided by the journal for which the abstract and the paper are being written.[ 7 , 8 , 9 , 10 , 13 ] Most journals allow 200–300 words for formulating the abstract and it is wise to restrict oneself to this word limit.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 22 ] Though some authors prefer to draft the abstract initially, followed by the main text of the paper, it is recommended to draft the abstract in the end to maintain accuracy and conformity with the main text of the paper (thus maintaining an easy linkage/alignment with title, on one hand, and the introduction section of the main text, on the other hand).[ 2 , 7 , 9 , 10 , 11 ] The authors should check the subheadings (of the structured abstract) permitted by the target journal, use phrases rather than sentences to draft the content of the abstract, and avoid passive voice.[ 1 , 7 , 9 , 12 ] Next, the authors need to get rid of redundant words and edit the abstract (extensively) to the correct word count permitted (every word in the abstract “counts”!).[ 7 , 8 , 9 , 10 , 13 ] It is important to ensure that the key message, focus, and novelty of the paper are not compromised; the rationale of the study and the basis of the conclusions are clear; and that the abstract is consistent with the main text of the paper.[ 1 , 2 , 3 , 7 , 9 , 11 , 12 , 13 , 14 , 17 , 22 ] This is especially important while submitting a revision of the paper (modified after addressing the reviewer's comments), as the changes made in the main (revised) text of the paper need to be reflected in the (revised) abstract as well.[ 2 , 10 , 12 , 14 , 22 ] Abbreviations should be avoided in an abstract, unless they are conventionally accepted or standard; references, tables, or figures should not be cited in the abstract.[ 7 , 9 , 10 , 11 , 13 ] It may be worthwhile not to rush with the abstract and to get an opinion by an impartial colleague on the content of the abstract; and if possible, the full paper (an “informal” peer-review).[ 1 , 7 , 8 , 9 , 11 , 17 ] Appropriate “Keywords” (three to ten words or phrases) should follow the abstract and should be preferably chosen from the Medical Subject Headings (MeSH) list of the U.S. National Library of Medicine ( https://meshb.nlm.nih.gov/search ) and are used for indexing purposes.[ 2 , 3 , 11 , 12 ] These keywords need to be different from the words in the main title (the title words are automatically used for indexing the article) and can be variants of the terms/phrases used in the title, or words from the abstract and the main text.[ 3 , 12 ] The ICMJE (International Committee of Medical Journal Editors; http://www.icmje.org/ ) also recommends publishing the clinical trial registration number at the end of the abstract.[ 7 , 14 ]

Checklist for a good abstract

Table 3 gives a checklist/useful tips for formulating a good abstract for a research paper.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 14 , 17 , 22 ]

Checklist/useful tips for formulating a good abstract for a research paper

Concluding Remarks

This review article has given a detailed account of the importance and types of titles and abstracts. It has also attempted to give useful hints for drafting an appropriate title and a complete abstract for a research paper. It is hoped that this review will help the authors in their career in medical writing.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Acknowledgement

The author thanks Dr. Hemant Deshmukh - Dean, Seth G.S. Medical College & KEM Hospital, for granting permission to publish this manuscript.

6 tips for writing a great title for your research article

Title is the first thing the reader sees from your research article. Based on the title the reader decides to have a look at the article — or not. So a better title will attract more readers and quite possibly increase the impact of your research. If you wonder what makes a good title, and how you can formulate one for your paper as well, then check out our six tips for writing a great research article title.

Goal: catch the attention of the *right* reader

A good title helps the reader quickly recognize whether this paper is relevant for them. The title should give the reader an accurate picture of the article — and motivate the *right* reader to go on and read the article.

Additionally, an ideal title is memorable : researchers are reading many papers, some will be inevitably forgotten. A good title ensures that your paper will stick in your reader’s mind.

Case study: Important paper missed because of its title

Let me tell you an example from my own research, about an important paper that we missed because of its title.

Article entitled Distinct contributions of Na V 1.6 and Na V 1.2 in action potential initiation and backpropagation has been published in July 2009 in the prestigious journal Nature Neuroscience .

A couple of months later I started to work on a project that later became my PhD thesis. And the above mentioned article turned out to be the most important study on which my whole work was based.

Yet when I started, I didn’t know about the paper. My supervisor and another professor working on similar topics didn’t know about it either.

They had surely seen the title since they were following the journal’s publications. But they didn’t recognize that this might be a relevant paper.

Eventually we learned about the paper from a collaborator from a different institute. Later when I was presenting my work at conferences, I encountered many other researchers who missed this paper, even though it was clearly relevant to them.

So, what’s the issue with this title? Read on my tips on how to write a great title , and learn along the way what is problematic with this title and how we can fix it.

1. Headline the main result, not the main effort

If your paper has a clear main finding that can be summarized in a sentence , put it in the title. Such a title is much more interesting (and informative) than a title describing your approach.

Prof. Kevin Plaxco gives the following examples in his commentary article The art of writing science :

• Main effort (not optimal): A phylogenetic analysis of humans and chimps
• Main result (preferred): Phylogenetic evidence indicates an exceptionally close relationship between humans and chimps

Here is another example:

• Main result missing: Cognitive-behavioural stress management skills and quality of life in stress-related disorders
• Main result in the title: Cognitive-behavioural stress management skills improve quality of life in stress-related disorders

Concerning our case study example, the title Distinct contributions of Na V 1.6 and Na V 1.2 in action potential initiation and backpropagation does (kind of) contain the main result, albeit it is not formulated as a full sentence. We’ll see later how we can improve it.

Do you need to revise & polish your manuscript or thesis but don’t know where to begin?

Get your Revision Checklist

Click here for an efficient step-by-step revision of your scientific texts.

2. Adapt the level of detail to your target audience

If your article is intended for a broader audience (that is, you want to publish it in a general journal), your title should be more general , so that it is understandable to this broader audience.

On the other hand, if your article is intended for a specialized audience and a specialized journal, you can include more details and jargon in the title.

• article published in the broad journal Nature: The hippocampus is crucial for forming non-hippocampal long-term memory during sleep
• article on a similar topic published in the specialized journal Neurobiology of Learning and Memory: Sleep enhances memory consolidation in the hippocampus-dependent object-place recognition task in rats

However, be careful with short and general titles . Such titles are typical for review articles , because they suggest a broad scope of the article. So your readers might mistaken your original research article for a review article.

For example, the title Axon Initial Segment–Associated Microglia sounds like it’s a review, but it is an original research article. Such a title is misleading for the readers, so it’s better to avoid it.

Not every neuroscientist knows what is “Na V 1.6″ and “Na V 1.2″. My supervisor didn’t know either — and it turns out that this was one of the reasons why he and the other professor missed this article. “Na V 1.6″ and “Na V 1.2″ are sodium channels — and every neuroscientist knows what are those. So the keyword “sodium channels” should definitely be included in an article title published in such a general journal as Nature Neuroscience .

3. Avoid “fluff” at the beginning of the title

Beginning of the title is especially salient , especially visible to the reader. And often this is your only chance to convince your potential reader that this paper is relevant to them.

So it’s a mistake to start the title with “fluff”, that is, a phrase that doesn’t carry much content and can be safely omitted. Instead, begin your title with an important keyword .

For example:

• Aspects of ​immune dysfunction in end-stage renal disease
• Revisiting the role of xanthophylls in nonphotochemical quenching

Our case-study title Distinct contributions of Na V 1.6 and Na V 1.2 in action potential initiation and backpropagation does not start with a meaningless phrase that can be simply deleted. However, it also doesn’t start with an important keyword. Let’s see in the next point what would be a better beginning of the title.

4. Use the Context – Emphasis structure

A great title follows the optimal sentence structure : The beginning of the title acts as context for the rest of the title while the end of the title is naturally emphasized (if the reader gets this far).

So a good strategy is to include at the beginning of the title a keyword that will be recognized by all of your target readers and at the end of the title a keyword that is specific to your paper and its contribution.

However, what is a general keyword and what is a specific contribution might depend on your audience .

For example, the title Selective Adsorption to Particular Crystal Faces of ZnO suggests that this article primarily targets researchers interested in adsorption processes: “selective adsorption” is the general process, which is examined in this paper for the particular case of ZnO. However, if the paper targets researchers working on ZnO (zinc oxide), then it would be better to mention “ZnO” at beginning of the title.

Now let’s consider our case study : Distinct contributions of Na V 1.6 and Na V 1.2 in action potential initiation and backpropagation .

Then, what is a specific keyword related to the contribution of this paper? I would say it could be “Na V 1.6 and Na V 1.2 sodium channels”: although there are some previous studies investigating these two channel types, this paper put all the puzzle pieces together and provided a coherent picture about the interplay of these two channel types in — you guessed it — action potential initiation and backpropagation.

So, let’s improve this title by putting “Action potential initiation and backpropagation” at the beginning and “Na V 1.6 and Na V 1.2 sodium channels” at the end. Then we can rearrange the rest such that it makes sense — and reveals the main message of the paper:

Action potential initiation and backpropagation is differentially regulated by Na V 1.6 and Na V 1.2 sodium channels

A much better title, don’t you think?

5. “Context: Details” structure also works

But what to do with papers that have no single take-home message that can be summarized in a sentence?

For explorative papers that cover several problems or aspects of a topic, the “Context: Details” structure is often suitable. Here, you start with the general contextual keyword(s) that grab the attention of the reader, and then supplement relevant details after the colon.

• UCB revisited: Improved regret bounds for the stochastic multi-armed bandit problem
• Single Cell Assay for Molecular Diagnostics and Medicine: Monitoring Intracellular Concentrations of Macromolecules by Two-photon Fluorescence Lifetime Imaging

Here are some examples that don’t work very well:

• Noise statistics identification for Kalman filtering of the electron radiation belt observations: 2. Filtration and smoothing
• A better oscillation detection method robustly extracts EEG rhythms across brain state changes: The human alpha rhythm as a test case

In these cases, the first part before the colon is too long, it provides much more information than just the context, and therefore the whole title becomes harder to understand and remember.

So for an effective “Context: Details” type of title, make sure that the first part before the colon is short and memorable . Then the second part after the colon can be longer and detailed, and the title will still create a clear image in reader’s mind.

6. Title as a question or catchy title? It depends…

Now you might ask yourself: can’t we write more interesting titles than those that accurately reflect the content of the paper? These can be pretty boring… What about titles formulated as questions? And “catchy” titles?

Well, the general rule is to follow the conventions of your field . If some of the research articles you are reading have catchy titles, then it’s most probably OK for you to do this as well.

For example, questions and catchy titles are quite common in research articles from psychology:

• How often is p rep close to the true replication probability?
• Must interesting things be pleasant? A test of competing appraisal structures.

On the other hand, I have rarely seen a question as a title in a research article from neuroscience.

However, in most fields catchy and even funny titles are appreciated in commentary and opinion articles . For example, the “news & views” commentary article introducing our case-study paper Distinct contributions of Na V 1.6 and Na V 1.2 in action potential initiation and backpropagation is entitled Who let the spikes out?

Also the titles of review articles might be less formal. Which brings us to the next point…

Titles of review articles

Titles of review articles tend to be more general and broad than titles of original research articles. This, of course, reflects the broader scope and content of review articles. For example:

• Carbohydrate inhibitors of cholera toxin
• Neural circuits underlying thirst and fluid homeostasis

These titles don’t consist of a full sentence — because there is rarely a main take-home message in a review article. However, what is helpful here is to follow the Context-Emphasis structure introduced in point 4.

Titles of review articles often include the word “review” in the title, for example:

• Gap junctions in developing neocortex: a review
• A systematic review of COVID-19 epidemiology based on current evidence

And as we said in the previous point, titles of review articles may be less formal and more catchy even in fields where such titles are not used for original research articles:

• Spooky sodium balance
• Remembering the past to imagine the future: the prospective brain

How to find the perfect title for your article

Now you have learned all the rules for good titles, but one question remains: How to proceed? How to come up with a great title for your article?

Then I recommend the following procedure :

• First, generate 10 possible titles . These 10 titles don’t have to be unique: some of them might only differ in one or two words or in the word order.
• Next, select the best title . You can do this together with your co-authors. Or each co-author picks one or two favorites and then you discuss and select the final title together.

With this procedure it’s much easier to find the most suitable title for your paper than if you would create just one title and then try to improve it.

So that was quite some theory about how to write a great title. Now if you want to practice this new knowledge, here is a little exercise for you.

What is good and what is not optimal about these titles? How would you improve them?

• Analysis of processes leading to localized electron enhancements in the outer radiation belt
• Wild-type and cancer-related p53 proteins are preferentially degraded by MDM2 as dimers rather than tetramers
• A New Murine Model to Define the Critical Pathologic and Therapeutic Mediators of Polymyositis

If you are currently writing a manuscript and would like to get feedback and suggestions for your title: please, feel free to post it as a comment . Alternatively, you can also ask for feedback in our Facebook group Academic writing — peer feedback .

Are you putting off the work on your manuscript? Writing a research paper doesn’t have to be a long and tedious process. Join our online program and get support & guidance to

Write Up Your Paper THIS SUMMER

Check it out This course is relevant for you if your research belongs to natural & life sciences, other STEM fields or quantitative social sciences. Registration deadline: July 01, 2024

3 thoughts on “ 6 tips for writing a great title for your research article ”

Dear Martina,

Thank you very much for another portion of valuable information! It’s really helpful!

I’d be very greatful if you could comment on a title for a review article I’m writting now. Which of the two title you think is better:

Novel approaches to epigenetic therapies Novel approaches to epigenetic therapies: from drug combinations to epigenetic editing

Thank you for your suggestion, Kind regards, Aleksandra

Dear Aleksandra,

I am happy to hear that you found the article helpful!

Concerning your question: I prefer the second, longer title. It gives the reader a much better idea of what your review article is about. “Novel approaches to epigenetic therapies” alone is rather unspecific…

All the best, Martina

That was my choice as well! Thank you for ensuring me about it!

All the best, Aleksandra

Comments are closed.

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The Savvy Scientist

Experiences of a London PhD student and beyond

Thesis Title: Examples and Suggestions from a PhD Grad

When you’re faced with writing up a thesis, choosing a title can often fall to the bottom of the priority list. After all, it’s only a few words. How hard can it be?!

In the grand scheme of things I agree that picking your thesis title shouldn’t warrant that much thought, however my own choice is one of the few regrets I have from my PhD . I therefore think there is value in spending some time considering the options available.

In this post I’ll guide you through how to write your own thesis title and share real-world examples. Although my focus is on the PhD thesis, I’ve also included plenty of thesis title examples for bachelor’s and master’s research projects too.

Hopefully by the end of the post you’ll feel ready to start crafting your own!

Why your thesis title is at least somewhat important

It sounds obvious but your thesis title is the first, and often only, interaction people will have with your thesis. For instance, hiring managers for jobs that you may wish to apply for in the future. Therefore you want to give a good sense of what your research involved from the title.

Many people will list the title of their thesis on their CV, at least for a while after graduating. All of the example titles I’ve shared below came from my repository of academic CVs . I’d say roughly 30% of all the academics on that page list their thesis title, which includes academics all the way up to full professor.

Your thesis title could therefore feature on your CV for your whole career, so it is probably worth a bit of thought!

My suggestions for choosing a good thesis title

• Make it descriptive of the research so it’s immediately obvious what it is about! Most universities will publish student theses online ( here’s mine! ) and they’re indexed so can be found via Google Scholar etc. Therefore give your thesis a descriptive title so that interested researchers can find it in the future.
• Don’t get lost in the detail . You want a descriptive title but avoid overly lengthy descriptions of experiments. Unless a certain analytical technique etc was central to your research, I’d suggest by default* to avoid having it in your title. Including certain techniques will make your title, and therefore research, look overly dated, which isn’t ideal for potential job applications after you graduate.
• The title should tie together the chapters of your thesis. A well-phrased title can do a good job of summarising the overall story of your thesis. Think about each of your research chapters and ensure that the title makes sense for each of them.
• Be strategic . Certain parts of your work you want to emphasise? Consider making them more prominent in your title. For instance, if you know you want to pivot to a slightly different research area or career path after your PhD, there may be alternative phrasings which describe your work just as well but could be better understood by those in the field you’re moving into. I utilised this a bit in my own title which we’ll come onto shortly.
• Do your own thing. Having just laid out some suggestions, do make sure you’re personally happy with the title. You get a lot of freedom to choose your title, so use it however you fancy. For example, I’ve known people to use puns in their title, so if that’s what you’re into don’t feel overly constrained.

*This doesn’t always hold true and certainly don’t take my advice if 1) listing something in your title could be a strategic move 2) you love the technique so much that you’re desperate to include it!

Thesis title examples

To help give you some ideas, here are some example thesis titles from Bachelors, Masters and PhD graduates. These all came from the academic CVs listed in my repository here .

Bachelor’s thesis title examples

Hysteresis and Avalanches Paul Jager , 2014 – Medical Imaging – DKFZ Head of ML Research Group –  direct link to Paul’s machine learning academic CV

The bioenergetics of a marine ciliate, Mesodinium rubrum Holly Moeller , 2008 – Ecology & Marine Biology – UC Santa Barbara Assistant Professor –  direct link to Holly’s marine biology academic CV

Functional syntactic analysis of prepositional and causal constructions for a grammatical parser of Russian Ekaterina Kochmar , 2008 – Computer Science – University of Bath Lecturer Assistant Prof –  direct link to Ekaterina’s computer science academic CV

Master’s thesis title examples

Creation of an autonomous impulse response measurement system for rooms and transducers with different methods Guy-Bart Stan , 2000 – Bioengineering – Imperial Professor –  direct link to Guy-Bart’s bioengineering academic CV

Segmentation of Nerve Bundles and Ganglia in Spine MRI using Particle Filters Adrian Vasile Dalca , 2012 – Machine Learning for healthcare – Harvard Assistant Professor & MIT Research Scientist –  direct link to Adrian’s machine learning academic CV

The detection of oil under ice by remote mode conversion of ultrasound Eric Yeatman , 1986 – Electronics – Imperial Professor and Head of Department –  direct link to Eric’s electronics academic CV

Ensemble-Based Learning for Morphological Analysis of German Ekaterina Kochmar , 2010 – Computer Science – University of Bath Lecturer Assistant Prof –  direct link to Ekaterina’s computer science academic CV

VARiD: A Variation Detection Framework for Color-Space and Letter-Space Platforms Adrian Vasile Dalca , 2010 – Machine Learning for healthcare – Harvard Assistant Professor & MIT Research Scientist –  direct link to Adrian’s machine learning academic CV

Identification of a Writer’s Native Language by Error Analysis Ekaterina Kochmar , 2011 – Computer Science – University of Bath Lecturer Assistant Prof –  direct link to Ekaterina’s computer science academic CV

On the economic optimality of marine reserves when fishing damages habitat Holly Moeller , 2010 – Ecology & Marine Biology – UC Santa Barbara Assistant Professor –  direct link to Holly’s marine biology academic CV

Sensitivity Studies for the Time-Dependent CP Violation Measurement in B 0 → K S K S K S at the Belle II-Experiment Paul Jager , 2016 – Medical Imaging – DKFZ Head of ML Research Group –  direct link to Paul’s machine learning academic CV

PhD thesis title examples

Spatio-temporal analysis of three-dimensional real-time ultrasound for quantification of ventricular function Esla Angelini  – Medicine – Imperial Senior Data Scientist –  direct link to Elsa’s medicine academic CV

The role and maintenance of diversity in a multi-partner mutualism: Trees and Ectomycorrhizal Fungi Holly Moeller , 2015 – Ecology & Marine Biology – UC Santa Barbara Assistant Professor –  direct link to Holly’s marine biology academic CV

Bayesian Gaussian processes for sequential prediction, optimisation and quadrature Michael Osborne , 2010 – Machine Learning – Oxford Full Professor –  direct link to Michael’s machine learning academic CV

Global analysis and synthesis of oscillations: a dissipativity approach Guy-Bart Stan , 2005 – Bioengineering – Imperial Professor –  direct link to Guy-Bart’s bioengineering academic CV

Coarse-grained modelling of DNA and DNA self-assembly Thomas Ouldridge , 2011– Bioengineering – Imperial College London Senior Lecturer / Associate Prof –  direct link to Thomas’ bioengineering academic CV

4D tomographic image reconstruction and parametric maps estimation: a model-based strategy for algorithm design using Bayesian inference in Probabilistic Graphical Models (PGM) Michele Scipioni , 2018– Biomedical Engineer – Harvard Postdoctoral Research Fellow –  direct link to Michele’s biomedical engineer academic CV

Error Detection in Content Word Combinations Ekaterina Kochmar , 2016 – Computer Science – University of Bath Lecturer Assistant Prof –  direct link to Ekaterina’s computer science academic CV

Genetic, Clinical and Population Priors for Brain Images Adrian Vasile Dalca , 2016 – Machine Learning for healthcare – Harvard Assistant Professor & MIT Research Scientist –  direct link to Adrian’s machine learning academic CV

Challenges and Opportunities of End-to-End Learning in Medical Image Classification Paul Jager , 2020 – Medical Imaging – DKFZ Head of ML Research Group –  direct link to Paul’s machine learning academic CV

K 2 NiF 4  materials as cathodes for intermediate temperature solid oxide fuel cells Ainara Aguadero , 2006 – Materials Science – Imperial Reader –  direct link to Ainara’s materials science academic CV

Applications of surface plasmons – microscopy and spatial light modulation Eric Yeatman , 1989 – Electronics – Imperial Professor and Head of Department –  direct link to Eric’s electronics academic CV

Geometric Algorithms for Objects in Motion Sorelle Friedler , 2010 – Computer science – Haverford College Associate Professor –  direct link to Sorelle’s computer science academic CV .

Geometrical models, constraints design, information extraction for pathological and healthy medical image Esla Angelini  – Medicine – Imperial Senior Data Scientist –  direct link to Elsa’s medicine academic CV

Why I regret my own choice of PhD thesis title

I should say from the outset that I assembled my thesis in quite a short space of time compared to most people. So I didn’t really spend particularly long on any one section, including the title.

However, my main supervisor even spelled out for me that once the title was submitted to the university it would be permanent. In other words: think wisely about your title.

What I started with

Initially I drafted the title as something like: Three dimensional correlative imaging for cartilage regeneration . Which I thought was nice, catchy and descriptive.

I decided to go for “correlative imaging” because, not only did it describe the experiments well, but it also sounded kind of technical and fitting of a potential pivot into AI. I’m pleased with that bit of the title.

What I ended up with

Before submitting the title to the university (required ahead of the viva), I asked my supervisors for their thoughts.

One of my well intentioned supervisors suggested that, given that my project didn’t involve verifying regenerative quality, I probably shouldn’t state cartilage regeneration . Instead, they suggested, I should state what I was experimenting on (the materials) rather than the overall goal of the research (aid cartilage regeneration efforts).

With this advice I dialled back my choice of wording and the thesis title I went with was:

Three dimensional correlative imaging for measurement of strain in cartilage and cartilage replacement materials

Reading it back now I’m reminder about how less I like it than my initial idea!

I put up basically no resistance to the supervisor’s choice, even though the title sounds so much more boring in my opinion. I just didn’t think much of it at the time. Furthermore, most of my PhD was actually in a technique which is four dimensional (looking at a series of 3D scans over time, hence 4D) which would have sounded way more sciency and fitting of a PhD.

What I wish I’d gone with

If I had the choice again, I’d have gone with:

Four-dimensional correlative imaging for cartilage regeneration

Which, would you believe it, is exactly what it states on my CV…

Does the thesis title really matter?

In all honesty, your choice of thesis title isn’t that important. If you come to regret it, as I do, it’s not the end of the world. There are much more important things in life to worry about.

If you decide at a later stage that you don’t like it you can always describe it in a way that you prefer. For instance, in my CV I describe my PhD as I’d have liked the title to be. I make no claim that it’s actually the title so consider it a bit of creative license.

Given that as your career progresses you may not even refer back to your thesis much, it’s really not worth stressing over. However, if you’re yet to finalise your thesis title I do still think it is worth a bit of thought and hopefully this article has provided some insights into how to choose a good thesis title.

My advice for developing a thesis title

• Draft the title early. Drafting it early can help give clarity for the overall message of your research. For instance, while you’re assembling the rest of your thesis you can check that the title encompasses the research chapters you’re included, and likewise that the research experiments you’re including fall within what the title describes. Drafting it early also gives more time you to think it over. As with everything: having a first draft is really important to iterate on.
• Look at some example titles . Such as those featured above!
• If you’re not sure about your title, ask a few other people what they think . But remember that you have the final say!

I hope this post has been useful for those of you are finalising your thesis and need to decide on a thesis title. If you’ve enjoyed this article and would like to hear about future content (and gain access to my free resource library!) you can subscribe for free here:

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The 10 most common mistakes when choosing a title for your paper

by PeerJ Community | Jul 23, 2018 | Community , Guest Post

Months of work go into the preparation and evaluation of your scientific article so that it is ready to be shared far and wide. PeerJ takes a number of deliberative steps to ensure that your research receives a large and global reach. But there are a number of steps that authors can take to extend that reach even further. In a new series of blog posts, we share tips from experts on how authors can maximize engagement with their work. Here,  Anna Clemens   starts at the beginning and looks at how to craft the best title for your journal article.

How many references did you discard after reading the title the last time you made a literature search? And how often have you wasted time because the paper you retrieved wasn’t about what it seemed to promise? Exactly…

And think about this: When an editor reviews your paper, they are also likely to read the title first. So, that’s your chance to make a first impression. Surely, you don’t want to confuse them or make them work for it.

When I edit papers for my clients I spend considerable time on critiquing the titles and often suggest edits or alternatives. Here are the ten most common mistakes I found people make in their paper titles:

1. THE TITLE DOESN’T DESCRIBE THE MAIN RESULT OF THE PAPER

Different from headlines in magazines and newspapers, the title of a research paper isn’t as much a teaser. Your reader wants to know what exactly you added to the field. It isn’t enough to just give them hint about the general topic area.

For this, it is important to know your main message. In fact, this is crucial for the whole paper writing process. I touched upon that in my previous blog posts “ The five most common mistakes when writing a scientific paper ” and “ How to write a scientific story ”. You might also be interested to know that papers with titles that describe the result are  more likely to get picked up by the press or discussed on social media .

2. THE TITLE CONTAINS TOO MUCH DETAIL

This happens either when people want to cram in too much information, or when they are unclear about their main message. Sometimes authors also try to convey several key messages instead of focusing on the main one.

3. THE TITLE IS TOO LONG

Long titles take longer to read and comprehend.  A study found  that papers get more views and citations if the title contains fewer than 95 characters.

4. THE TITLE IS UNSPECIFIC

If you provide a title that isn’t very specific, your reader won’t know if your article provides what they are looking for. Here, it counts to maintain a balance between being general enough for your target audience (see mistake 9) and specific enough to convey your key result (see mistake 1). Being specific in your title is also important for indexing purposes. So, make sure to provide the most important keyword(s) of your paper in the title.

5. THE TITLE CONTAINS QUESTION MARKS, HYPHENS AND COLONS

By phrasing your title as a question, you merely present your research question instead of your key message. If people include a colon or hyphen in their title they often present too much detail (mistake 2) or they chose a title too broad and general (mistake 4). If you need more convincing,  the study I cited earlier  also found that papers receive fewer citations if they contain question marks, hyphens or colons.

6. THE TITLE IS TOO NOUN-HEAVY

You only have seconds to tell potential readers what your study is about. So, it’s important to make it easy for them. If your title is full of nouns, it will take your reader longer to read and comprehend than if it contains a verb. Chances are your reader will just give up without even considering opening your paper. However, not all journals permit using active verbs (“Eating spinach strengthens the teeth” – I made this up). Therefore, be sure to check the journal guidelines (see also mistake 10).

7. THE TITLE CONTAINS UNNECESSARY FILLER WORDS

The goal is to make your title as short as possible (see mistake 2). Don’t waste the space with phrases such as “an observation of” or “a study of” or filler words such as “on…” (as in “On the energy efficiency of solar cells…”). Tell the reader instead what you observed or what your study found (see mistake 1). Be specific about your result (see mistake 4).

8. USING ACRONYMS IN THE TITLE

A general rule is to always spell out acronyms. If your reader doesn’t know what an acronym means they are more likely to discard your paper. Nobody wants to do extra research. That said, it’s worth knowing your target audience. Perhaps there are some abbreviations or acronyms that you can expect the readership of the journal to know?

9.  THE LEVEL OF JARGON DOESN’T MATCH THE TARGET AUDIENCE

This is linked to the previous point (mistake 8). Always consider the audience of the journal you intend to publish in. If it is read by biologists, geologists, chemists and physicists all the same, you need to make sure they can all understand your title. Just be careful to not make your title too general, it should still reflect your specific result (see mistake 2).

10.  THE TITLE DOESN’T ADHERE TO THE JOURNAL GUIDELINES

f you want to become an expert at crafting paper titles,  download the “Ultimate Guide to Choosing the Right Title for Your Paper” , which includes detailed instructions, an analysis of real examples from the literature and a checklist.

This post originally appeared here . For more resources on writing scientific papers, go to Anna Clemens’s personal blog .

About the author:

Anna Clemens is a Scientific Editor working with physical scientists to make their research papers more impactful. Her training and editorial services focus on how to communicate research findings in a clear and concise way throughout the whole paper. Anna Clemens holds a PhD in Chemistry/Materials Science and regularly blogs about scientific writing . In her spare time, she writes science stories for magazines.

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Home » 500+ Qualitative Research Titles and Topics

500+ Qualitative Research Titles and Topics

Table of Contents

Qualitative research is a methodological approach that involves gathering and analyzing non-numerical data to understand and interpret social phenomena. Unlike quantitative research , which emphasizes the collection of numerical data through surveys and experiments, qualitative research is concerned with exploring the subjective experiences, perspectives, and meanings of individuals and groups. As such, qualitative research topics can be diverse and encompass a wide range of social issues and phenomena. From exploring the impact of culture on identity formation to examining the experiences of marginalized communities, qualitative research offers a rich and nuanced perspective on complex social issues. In this post, we will explore some of the most compelling qualitative research topics and provide some tips on how to conduct effective qualitative research.

Qualitative Research Titles

Qualitative research titles often reflect the study’s focus on understanding the depth and complexity of human behavior, experiences, or social phenomena. Here are some examples across various fields:

• “Understanding the Impact of Project-Based Learning on Student Engagement in High School Classrooms: A Qualitative Study”
• “Navigating the Transition: Experiences of International Students in American Universities”
• “The Role of Parental Involvement in Early Childhood Education: Perspectives from Teachers and Parents”
• “Exploring the Effects of Teacher Feedback on Student Motivation and Self-Efficacy in Middle Schools”
• “Digital Literacy in the Classroom: Teacher Strategies for Integrating Technology in Elementary Education”
• “Culturally Responsive Teaching Practices: A Case Study in Diverse Urban Schools”
• “The Influence of Extracurricular Activities on Academic Achievement: Student Perspectives”
• “Barriers to Implementing Inclusive Education in Public Schools: A Qualitative Inquiry”
• “Teacher Professional Development and Its Impact on Classroom Practice: A Qualitative Exploration”
• “Student-Centered Learning Environments: A Qualitative Study of Classroom Dynamics and Outcomes”
• “The Experience of First-Year Teachers: Challenges, Support Systems, and Professional Growth”
• “Exploring the Role of School Leadership in Fostering a Positive School Culture”
• “Peer Relationships and Learning Outcomes in Cooperative Learning Settings: A Qualitative Analysis”
• “The Impact of Social Media on Student Learning and Engagement: Teacher and Student Perspectives”
• “Understanding Special Education Needs: Parent and Teacher Perceptions of Support Services in Schools

Health Science

• “Living with Chronic Pain: Patient Narratives and Coping Strategies in Managing Daily Life”
• “Healthcare Professionals’ Perspectives on the Challenges of Rural Healthcare Delivery”
• “Exploring the Mental Health Impacts of COVID-19 on Frontline Healthcare Workers: A Qualitative Study”
• “Patient and Family Experiences of Palliative Care: Understanding Needs and Preferences”
• “The Role of Community Health Workers in Improving Access to Maternal Healthcare in Rural Areas”
• “Barriers to Mental Health Services Among Ethnic Minorities: A Qualitative Exploration”
• “Understanding Patient Satisfaction in Telemedicine Services: A Qualitative Study of User Experiences”
• “The Impact of Cultural Competence Training on Healthcare Provider-Patient Communication”
• “Navigating the Transition to Adult Healthcare Services: Experiences of Adolescents with Chronic Conditions”
• “Exploring the Use of Alternative Medicine Among Patients with Chronic Diseases: A Qualitative Inquiry”
• “The Role of Social Support in the Rehabilitation Process of Stroke Survivors”
• “Healthcare Decision-Making Among Elderly Patients: A Qualitative Study of Preferences and Influences”
• “Nurse Perceptions of Patient Safety Culture in Hospital Settings: A Qualitative Analysis”
• “Experiences of Women with Postpartum Depression: Barriers to Seeking Help”
• “The Impact of Nutrition Education on Eating Behaviors Among College Students: A Qualitative Approach”
• “Understanding Resilience in Survivors of Childhood Trauma: A Narrative Inquiry”
• “The Role of Mindfulness in Managing Work-Related Stress Among Corporate Employees: A Qualitative Study”
• “Coping Mechanisms Among Parents of Children with Autism Spectrum Disorder”
• “Exploring the Psychological Impact of Social Isolation in the Elderly: A Phenomenological Study”
• “Identity Formation in Adolescence: The Influence of Social Media and Peer Groups”
• “The Experience of Forgiveness in Interpersonal Relationships: A Qualitative Exploration”
• “Perceptions of Happiness and Well-Being Among University Students: A Cultural Perspective”
• “The Impact of Art Therapy on Anxiety and Depression in Adult Cancer Patients”
• “Narratives of Recovery: A Qualitative Study on the Journey Through Addiction Rehabilitation”
• “Exploring the Psychological Effects of Long-Term Unemployment: A Grounded Theory Approach”
• “Attachment Styles and Their Influence on Adult Romantic Relationships: A Qualitative Analysis”
• “The Role of Personal Values in Career Decision-Making Among Young Adults”
• “Understanding the Stigma of Mental Illness in Rural Communities: A Qualitative Inquiry”
• “Exploring the Use of Digital Mental Health Interventions Among Adolescents: A Qualitative Study”
• “The Psychological Impact of Climate Change on Young Adults: An Exploration of Anxiety and Action”
• “Navigating Identity: The Role of Social Media in Shaping Youth Culture and Self-Perception”
• “Community Resilience in the Face of Urban Gentrification: A Case Study of Neighborhood Change”
• “The Dynamics of Intergenerational Relationships in Immigrant Families: A Qualitative Analysis”
• “Social Capital and Economic Mobility in Low-Income Neighborhoods: An Ethnographic Approach”
• “Gender Roles and Career Aspirations Among Young Adults in Conservative Societies”
• “The Stigma of Mental Health in the Workplace: Employee Narratives and Organizational Culture”
• “Exploring the Intersection of Race, Class, and Education in Urban School Systems”
• “The Impact of Digital Divide on Access to Healthcare Information in Rural Communities”
• “Social Movements and Political Engagement Among Millennials: A Qualitative Study”
• “Cultural Adaptation and Identity Among Second-Generation Immigrants: A Phenomenological Inquiry”
• “The Role of Religious Institutions in Providing Community Support and Social Services”
• “Negotiating Public Space: Experiences of LGBTQ+ Individuals in Urban Environments”
• “The Sociology of Food: Exploring Eating Habits and Food Practices Across Cultures”
• “Work-Life Balance Challenges Among Dual-Career Couples: A Qualitative Exploration”
• “The Influence of Peer Networks on Substance Use Among Adolescents: A Community Study”

Business and Management

• “Navigating Organizational Change: Employee Perceptions and Adaptation Strategies in Mergers and Acquisitions”
• “Corporate Social Responsibility: Consumer Perceptions and Brand Loyalty in the Retail Sector”
• “Leadership Styles and Organizational Culture: A Comparative Study of Tech Startups”
• “Workplace Diversity and Inclusion: Best Practices and Challenges in Multinational Corporations”
• “Consumer Trust in E-commerce: A Qualitative Study of Online Shopping Behaviors”
• “The Gig Economy and Worker Satisfaction: Exploring the Experiences of Freelance Professionals”
• “Entrepreneurial Resilience: Success Stories and Lessons Learned from Failed Startups”
• “Employee Engagement and Productivity in Remote Work Settings: A Post-Pandemic Analysis”
• “Brand Storytelling: How Narrative Strategies Influence Consumer Engagement”
• “Sustainable Business Practices: Stakeholder Perspectives in the Fashion Industry”
• “Cross-Cultural Communication Challenges in Global Teams: Strategies for Effective Collaboration”
• “Innovative Workspaces: The Impact of Office Design on Creativity and Collaboration”
• “Consumer Perceptions of Artificial Intelligence in Customer Service: A Qualitative Exploration”
• “The Role of Mentoring in Career Development: Insights from Women in Leadership Positions”
• “Agile Management Practices: Adoption and Impact in Traditional Industries”

Environmental Studies

• “Community-Based Conservation Efforts in Tropical Rainforests: A Qualitative Study of Local Perspectives and Practices”
• “Urban Sustainability Initiatives: Exploring Resident Participation and Impact in Green City Projects”
• “Perceptions of Climate Change Among Indigenous Populations: Insights from Traditional Ecological Knowledge”
• “Environmental Justice and Industrial Pollution: A Case Study of Community Advocacy and Response”
• “The Role of Eco-Tourism in Promoting Conservation Awareness: Perspectives from Tour Operators and Visitors”
• “Sustainable Agriculture Practices Among Smallholder Farmers: Challenges and Opportunities”
• “Youth Engagement in Climate Action Movements: Motivations, Perceptions, and Outcomes”
• “Corporate Environmental Responsibility: A Qualitative Analysis of Stakeholder Expectations and Company Practices”
• “The Impact of Plastic Pollution on Marine Ecosystems: Community Awareness and Behavioral Change”
• “Renewable Energy Adoption in Rural Communities: Barriers, Facilitators, and Social Implications”
• “Water Scarcity and Community Adaptation Strategies in Arid Regions: A Grounded Theory Approach”
• “Urban Green Spaces: Public Perceptions and Use Patterns in Megacities”
• “Environmental Education in Schools: Teachers’ Perspectives on Integrating Sustainability into Curricula”
• “The Influence of Environmental Activism on Policy Change: Case Studies of Grassroots Campaigns”
• “Cultural Practices and Natural Resource Management: A Qualitative Study of Indigenous Stewardship Models”

Anthropology

• “Kinship and Social Organization in Matrilineal Societies: An Ethnographic Study”
• “Rituals and Beliefs Surrounding Death and Mourning in Diverse Cultures: A Comparative Analysis”
• “The Impact of Globalization on Indigenous Languages and Cultural Identity”
• “Food Sovereignty and Traditional Agricultural Practices Among Indigenous Communities”
• “Navigating Modernity: The Integration of Traditional Healing Practices in Contemporary Healthcare Systems”
• “Gender Roles and Equality in Hunter-Gatherer Societies: An Anthropological Perspective”
• “Sacred Spaces and Religious Practices: An Ethnographic Study of Pilgrimage Sites”
• “Youth Subcultures and Resistance: An Exploration of Identity and Expression in Urban Environments”
• “Cultural Constructions of Disability and Inclusion: A Cross-Cultural Analysis”
• “Interethnic Marriages and Cultural Syncretism: Case Studies from Multicultural Societies”
• “The Role of Folklore and Storytelling in Preserving Cultural Heritage”
• “Economic Anthropology of Gift-Giving and Reciprocity in Tribal Communities”
• “Digital Anthropology: The Role of Social Media in Shaping Political Movements”
• “Migration and Diaspora: Maintaining Cultural Identity in Transnational Communities”
• “Cultural Adaptations to Climate Change Among Coastal Fishing Communities”

Communication Studies

• “The Dynamics of Family Communication in the Digital Age: A Qualitative Inquiry”
• “Narratives of Identity and Belonging in Diaspora Communities Through Social Media”
• “Organizational Communication and Employee Engagement: A Case Study in the Non-Profit Sector”
• “Cultural Influences on Communication Styles in Multinational Teams: An Ethnographic Approach”
• “Media Representation of Women in Politics: A Content Analysis and Audience Perception Study”
• “The Role of Communication in Building Sustainable Community Development Projects”
• “Interpersonal Communication in Online Dating: Strategies, Challenges, and Outcomes”
• “Public Health Messaging During Pandemics: A Qualitative Study of Community Responses”
• “The Impact of Mobile Technology on Parent-Child Communication in the Digital Era”
• “Crisis Communication Strategies in the Hospitality Industry: A Case Study of Reputation Management”
• “Narrative Analysis of Personal Stories Shared on Mental Health Blogs”
• “The Influence of Podcasts on Political Engagement Among Young Adults”
• “Visual Communication and Brand Identity: A Qualitative Study of Consumer Interpretations”
• “Communication Barriers in Cross-Cultural Healthcare Settings: Patient and Provider Perspectives”
• “The Role of Internal Communication in Managing Organizational Change: Employee Experiences”

Information Technology

• “User Experience Design in Augmented Reality Applications: A Qualitative Study of Best Practices”
• “The Human Factor in Cybersecurity: Understanding Employee Behaviors and Attitudes Towards Phishing”
• “Adoption of Cloud Computing in Small and Medium Enterprises: Challenges and Success Factors”
• “Blockchain Technology in Supply Chain Management: A Qualitative Exploration of Potential Impacts”
• “The Role of Artificial Intelligence in Personalizing User Experiences on E-commerce Platforms”
• “Digital Transformation in Traditional Industries: A Case Study of Technology Adoption Challenges”
• “Ethical Considerations in the Development of Smart Home Technologies: A Stakeholder Analysis”
• “The Impact of Social Media Algorithms on News Consumption and Public Opinion”
• “Collaborative Software Development: Practices and Challenges in Open Source Projects”
• “Understanding the Digital Divide: Access to Information Technology in Rural Communities”
• “Data Privacy Concerns and User Trust in Internet of Things (IoT) Devices”
• “The Effectiveness of Gamification in Educational Software: A Qualitative Study of Engagement and Motivation”
• “Virtual Teams and Remote Work: Communication Strategies and Tools for Effectiveness”
• “User-Centered Design in Mobile Health Applications: Evaluating Usability and Accessibility”
• “The Influence of Technology on Work-Life Balance: Perspectives from IT Professionals”

Tourism and Hospitality

• “Exploring the Authenticity of Cultural Heritage Tourism in Indigenous Communities”
• “Sustainable Tourism Practices: Perceptions and Implementations in Small Island Destinations”
• “The Impact of Social Media Influencers on Destination Choice Among Millennials”
• “Gastronomy Tourism: Exploring the Culinary Experiences of International Visitors in Rural Regions”
• “Eco-Tourism and Conservation: Stakeholder Perspectives on Balancing Tourism and Environmental Protection”
• “The Role of Hospitality in Enhancing the Cultural Exchange Experience of Exchange Students”
• “Dark Tourism: Visitor Motivations and Experiences at Historical Conflict Sites”
• “Customer Satisfaction in Luxury Hotels: A Qualitative Study of Service Excellence and Personalization”
• “Adventure Tourism: Understanding the Risk Perception and Safety Measures Among Thrill-Seekers”
• “The Influence of Local Communities on Tourist Experiences in Ecotourism Sites”
• “Event Tourism: Economic Impacts and Community Perspectives on Large-Scale Music Festivals”
• “Heritage Tourism and Identity: Exploring the Connections Between Historic Sites and National Identity”
• “Tourist Perceptions of Sustainable Accommodation Practices: A Study of Green Hotels”
• “The Role of Language in Shaping the Tourist Experience in Multilingual Destinations”
• “Health and Wellness Tourism: Motivations and Experiences of Visitors to Spa and Retreat Centers”

Qualitative Research Topics

Qualitative Research Topics are as follows:

• Understanding the lived experiences of first-generation college students
• Exploring the impact of social media on self-esteem among adolescents
• Investigating the effects of mindfulness meditation on stress reduction
• Analyzing the perceptions of employees regarding organizational culture
• Examining the impact of parental involvement on academic achievement of elementary school students
• Investigating the role of music therapy in managing symptoms of depression
• Understanding the experience of women in male-dominated industries
• Exploring the factors that contribute to successful leadership in non-profit organizations
• Analyzing the effects of peer pressure on substance abuse among adolescents
• Investigating the experiences of individuals with disabilities in the workplace
• Understanding the factors that contribute to burnout among healthcare professionals
• Examining the impact of social support on mental health outcomes
• Analyzing the perceptions of parents regarding sex education in schools
• Investigating the experiences of immigrant families in the education system
• Understanding the impact of trauma on mental health outcomes
• Exploring the effectiveness of animal-assisted therapy for individuals with anxiety
• Analyzing the factors that contribute to successful intergenerational relationships
• Investigating the experiences of LGBTQ+ individuals in the workplace
• Understanding the impact of online gaming on social skills development among adolescents
• Examining the perceptions of teachers regarding technology integration in the classroom
• Analyzing the experiences of women in leadership positions
• Investigating the factors that contribute to successful marriage and long-term relationships
• Understanding the impact of social media on political participation
• Exploring the experiences of individuals with mental health disorders in the criminal justice system
• Analyzing the factors that contribute to successful community-based programs for youth development
• Investigating the experiences of veterans in accessing mental health services
• Understanding the impact of the COVID-19 pandemic on mental health outcomes
• Examining the perceptions of parents regarding childhood obesity prevention
• Analyzing the factors that contribute to successful multicultural education programs
• Investigating the experiences of individuals with chronic illnesses in the workplace
• Understanding the impact of poverty on academic achievement
• Exploring the experiences of individuals with autism spectrum disorder in the workplace
• Analyzing the factors that contribute to successful employee retention strategies
• Investigating the experiences of caregivers of individuals with Alzheimer’s disease
• Understanding the impact of parent-child communication on adolescent sexual behavior
• Examining the perceptions of college students regarding mental health services on campus
• Analyzing the factors that contribute to successful team building in the workplace
• Investigating the experiences of individuals with eating disorders in treatment programs
• Understanding the impact of mentorship on career success
• Exploring the experiences of individuals with physical disabilities in the workplace
• Analyzing the factors that contribute to successful community-based programs for mental health
• Investigating the experiences of individuals with substance use disorders in treatment programs
• Understanding the impact of social media on romantic relationships
• Examining the perceptions of parents regarding child discipline strategies
• Analyzing the factors that contribute to successful cross-cultural communication in the workplace
• Investigating the experiences of individuals with anxiety disorders in treatment programs
• Understanding the impact of cultural differences on healthcare delivery
• Exploring the experiences of individuals with hearing loss in the workplace
• Analyzing the factors that contribute to successful parent-teacher communication
• Investigating the experiences of individuals with depression in treatment programs
• Understanding the impact of childhood trauma on adult mental health outcomes
• Examining the perceptions of college students regarding alcohol and drug use on campus
• Analyzing the factors that contribute to successful mentor-mentee relationships
• Investigating the experiences of individuals with intellectual disabilities in the workplace
• Understanding the impact of work-family balance on employee satisfaction and well-being
• Exploring the experiences of individuals with autism spectrum disorder in vocational rehabilitation programs
• Analyzing the factors that contribute to successful project management in the construction industry
• Investigating the experiences of individuals with substance use disorders in peer support groups
• Understanding the impact of mindfulness meditation on stress reduction and mental health
• Examining the perceptions of parents regarding childhood nutrition
• Analyzing the factors that contribute to successful environmental sustainability initiatives in organizations
• Investigating the experiences of individuals with bipolar disorder in treatment programs
• Understanding the impact of job stress on employee burnout and turnover
• Exploring the experiences of individuals with physical disabilities in recreational activities
• Analyzing the factors that contribute to successful strategic planning in nonprofit organizations
• Investigating the experiences of individuals with hoarding disorder in treatment programs
• Understanding the impact of culture on leadership styles and effectiveness
• Examining the perceptions of college students regarding sexual health education on campus
• Analyzing the factors that contribute to successful supply chain management in the retail industry
• Investigating the experiences of individuals with personality disorders in treatment programs
• Understanding the impact of multiculturalism on group dynamics in the workplace
• Exploring the experiences of individuals with chronic pain in mindfulness-based pain management programs
• Analyzing the factors that contribute to successful employee engagement strategies in organizations
• Investigating the experiences of individuals with internet addiction disorder in treatment programs
• Understanding the impact of social comparison on body dissatisfaction and self-esteem
• Examining the perceptions of parents regarding childhood sleep habits
• Analyzing the factors that contribute to successful diversity and inclusion initiatives in organizations
• Investigating the experiences of individuals with schizophrenia in treatment programs
• Understanding the impact of job crafting on employee motivation and job satisfaction
• Exploring the experiences of individuals with vision impairments in navigating public spaces
• Analyzing the factors that contribute to successful customer relationship management strategies in the service industry
• Investigating the experiences of individuals with dissociative amnesia in treatment programs
• Understanding the impact of cultural intelligence on intercultural communication and collaboration
• Examining the perceptions of college students regarding campus diversity and inclusion efforts
• Analyzing the factors that contribute to successful supply chain sustainability initiatives in organizations
• Investigating the experiences of individuals with obsessive-compulsive disorder in treatment programs
• Understanding the impact of transformational leadership on organizational performance and employee well-being
• Exploring the experiences of individuals with mobility impairments in public transportation
• Analyzing the factors that contribute to successful talent management strategies in organizations
• Investigating the experiences of individuals with substance use disorders in harm reduction programs
• Understanding the impact of gratitude practices on well-being and resilience
• Examining the perceptions of parents regarding childhood mental health and well-being
• Analyzing the factors that contribute to successful corporate social responsibility initiatives in organizations
• Investigating the experiences of individuals with borderline personality disorder in treatment programs
• Understanding the impact of emotional labor on job stress and burnout
• Exploring the experiences of individuals with hearing impairments in healthcare settings
• Analyzing the factors that contribute to successful customer experience strategies in the hospitality industry
• Investigating the experiences of individuals with gender dysphoria in gender-affirming healthcare
• Understanding the impact of cultural differences on cross-cultural negotiation in the global marketplace
• Examining the perceptions of college students regarding academic stress and mental health
• Analyzing the factors that contribute to successful supply chain agility in organizations
• Understanding the impact of music therapy on mental health and well-being
• Exploring the experiences of individuals with dyslexia in educational settings
• Analyzing the factors that contribute to successful leadership in nonprofit organizations
• Investigating the experiences of individuals with chronic illnesses in online support groups
• Understanding the impact of exercise on mental health and well-being
• Examining the perceptions of parents regarding childhood screen time
• Analyzing the factors that contribute to successful change management strategies in organizations
• Understanding the impact of cultural differences on international business negotiations
• Exploring the experiences of individuals with hearing impairments in the workplace
• Analyzing the factors that contribute to successful team building in corporate settings
• Understanding the impact of technology on communication in romantic relationships
• Analyzing the factors that contribute to successful community engagement strategies for local governments
• Investigating the experiences of individuals with attention deficit hyperactivity disorder (ADHD) in treatment programs
• Understanding the impact of financial stress on mental health and well-being
• Analyzing the factors that contribute to successful mentorship programs in organizations
• Investigating the experiences of individuals with gambling addictions in treatment programs
• Understanding the impact of social media on body image and self-esteem
• Examining the perceptions of parents regarding childhood education
• Analyzing the factors that contribute to successful virtual team management strategies
• Investigating the experiences of individuals with dissociative identity disorder in treatment programs
• Understanding the impact of cultural differences on cross-cultural communication in healthcare settings
• Exploring the experiences of individuals with chronic pain in cognitive-behavioral therapy programs
• Analyzing the factors that contribute to successful community-building strategies in urban neighborhoods
• Investigating the experiences of individuals with alcohol use disorders in treatment programs
• Understanding the impact of personality traits on romantic relationships
• Examining the perceptions of college students regarding mental health stigma on campus
• Analyzing the factors that contribute to successful fundraising strategies for political campaigns
• Investigating the experiences of individuals with traumatic brain injuries in rehabilitation programs
• Understanding the impact of social support on mental health and well-being among the elderly
• Exploring the experiences of individuals with chronic illnesses in medical treatment decision-making processes
• Analyzing the factors that contribute to successful innovation strategies in organizations
• Investigating the experiences of individuals with dissociative disorders in treatment programs
• Understanding the impact of cultural differences on cross-cultural communication in education settings
• Examining the perceptions of parents regarding childhood physical activity
• Analyzing the factors that contribute to successful conflict resolution in family relationships
• Investigating the experiences of individuals with opioid use disorders in treatment programs
• Understanding the impact of emotional intelligence on leadership effectiveness
• Exploring the experiences of individuals with learning disabilities in the workplace
• Analyzing the factors that contribute to successful change management in educational institutions
• Investigating the experiences of individuals with eating disorders in recovery support groups
• Understanding the impact of self-compassion on mental health and well-being
• Examining the perceptions of college students regarding campus safety and security measures
• Analyzing the factors that contribute to successful marketing strategies for nonprofit organizations
• Investigating the experiences of individuals with postpartum depression in treatment programs
• Understanding the impact of ageism in the workplace
• Exploring the experiences of individuals with dyslexia in the education system
• Investigating the experiences of individuals with anxiety disorders in cognitive-behavioral therapy programs
• Understanding the impact of socioeconomic status on access to healthcare
• Examining the perceptions of parents regarding childhood screen time usage
• Analyzing the factors that contribute to successful supply chain management strategies
• Understanding the impact of parenting styles on child development
• Exploring the experiences of individuals with addiction in harm reduction programs
• Analyzing the factors that contribute to successful crisis management strategies in organizations
• Investigating the experiences of individuals with trauma in trauma-focused therapy programs
• Examining the perceptions of healthcare providers regarding patient-centered care
• Analyzing the factors that contribute to successful product development strategies
• Investigating the experiences of individuals with autism spectrum disorder in employment programs
• Understanding the impact of cultural competence on healthcare outcomes
• Exploring the experiences of individuals with chronic illnesses in healthcare navigation
• Analyzing the factors that contribute to successful community engagement strategies for non-profit organizations
• Investigating the experiences of individuals with physical disabilities in the workplace
• Understanding the impact of childhood trauma on adult mental health
• Analyzing the factors that contribute to successful supply chain sustainability strategies
• Investigating the experiences of individuals with personality disorders in dialectical behavior therapy programs
• Understanding the impact of gender identity on mental health treatment seeking behaviors
• Exploring the experiences of individuals with schizophrenia in community-based treatment programs
• Analyzing the factors that contribute to successful project team management strategies
• Investigating the experiences of individuals with obsessive-compulsive disorder in exposure and response prevention therapy programs
• Understanding the impact of cultural competence on academic achievement and success
• Examining the perceptions of college students regarding academic integrity
• Analyzing the factors that contribute to successful social media marketing strategies
• Investigating the experiences of individuals with bipolar disorder in community-based treatment programs
• Understanding the impact of mindfulness on academic achievement and success
• Exploring the experiences of individuals with substance use disorders in medication-assisted treatment programs
• Investigating the experiences of individuals with anxiety disorders in exposure therapy programs
• Understanding the impact of healthcare disparities on health outcomes
• Analyzing the factors that contribute to successful supply chain optimization strategies
• Investigating the experiences of individuals with borderline personality disorder in schema therapy programs
• Understanding the impact of culture on perceptions of mental health stigma
• Exploring the experiences of individuals with trauma in art therapy programs
• Analyzing the factors that contribute to successful digital marketing strategies
• Investigating the experiences of individuals with eating disorders in online support groups
• Understanding the impact of workplace bullying on job satisfaction and performance
• Examining the perceptions of college students regarding mental health resources on campus
• Analyzing the factors that contribute to successful supply chain risk management strategies
• Investigating the experiences of individuals with chronic pain in mindfulness-based pain management programs
• Understanding the impact of cognitive-behavioral therapy on social anxiety disorder
• Understanding the impact of COVID-19 on mental health and well-being
• Exploring the experiences of individuals with eating disorders in treatment programs
• Analyzing the factors that contribute to successful leadership in business organizations
• Investigating the experiences of individuals with chronic pain in cognitive-behavioral therapy programs
• Understanding the impact of cultural differences on intercultural communication
• Examining the perceptions of teachers regarding inclusive education for students with disabilities
• Investigating the experiences of individuals with depression in therapy programs
• Understanding the impact of workplace culture on employee retention and turnover
• Exploring the experiences of individuals with traumatic brain injuries in rehabilitation programs
• Analyzing the factors that contribute to successful crisis communication strategies in organizations
• Investigating the experiences of individuals with anxiety disorders in mindfulness-based interventions
• Investigating the experiences of individuals with chronic illnesses in healthcare settings
• Understanding the impact of technology on work-life balance
• Exploring the experiences of individuals with learning disabilities in academic settings
• Analyzing the factors that contribute to successful entrepreneurship in small businesses
• Understanding the impact of gender identity on mental health and well-being
• Examining the perceptions of individuals with disabilities regarding accessibility in public spaces
• Understanding the impact of religion on coping strategies for stress and anxiety
• Exploring the experiences of individuals with chronic illnesses in complementary and alternative medicine treatments
• Analyzing the factors that contribute to successful customer retention strategies in business organizations
• Investigating the experiences of individuals with postpartum depression in therapy programs
• Understanding the impact of ageism on older adults in healthcare settings
• Examining the perceptions of students regarding online learning during the COVID-19 pandemic
• Analyzing the factors that contribute to successful team building in virtual work environments
• Investigating the experiences of individuals with gambling disorders in treatment programs
• Exploring the experiences of individuals with chronic illnesses in peer support groups
• Analyzing the factors that contribute to successful social media marketing strategies for businesses
• Investigating the experiences of individuals with ADHD in treatment programs
• Understanding the impact of sleep on cognitive and emotional functioning
• Examining the perceptions of individuals with chronic illnesses regarding healthcare access and affordability
• Investigating the experiences of individuals with borderline personality disorder in dialectical behavior therapy programs
• Understanding the impact of social support on caregiver well-being
• Exploring the experiences of individuals with chronic illnesses in disability activism
• Analyzing the factors that contribute to successful cultural competency training programs in healthcare settings
• Understanding the impact of personality disorders on interpersonal relationships
• Examining the perceptions of healthcare providers regarding the use of telehealth services
• Investigating the experiences of individuals with dissociative disorders in therapy programs
• Understanding the impact of gender bias in hiring practices
• Exploring the experiences of individuals with visual impairments in the workplace
• Analyzing the factors that contribute to successful diversity and inclusion programs in the workplace
• Understanding the impact of online dating on romantic relationships
• Examining the perceptions of parents regarding childhood vaccination
• Analyzing the factors that contribute to successful communication in healthcare settings
• Understanding the impact of cultural stereotypes on academic achievement
• Exploring the experiences of individuals with substance use disorders in sober living programs
• Analyzing the factors that contribute to successful classroom management strategies
• Understanding the impact of social support on addiction recovery
• Examining the perceptions of college students regarding mental health stigma
• Analyzing the factors that contribute to successful conflict resolution in the workplace
• Understanding the impact of race and ethnicity on healthcare access and outcomes
• Exploring the experiences of individuals with post-traumatic stress disorder in treatment programs
• Analyzing the factors that contribute to successful project management strategies
• Understanding the impact of teacher-student relationships on academic achievement
• Analyzing the factors that contribute to successful customer service strategies
• Investigating the experiences of individuals with social anxiety disorder in treatment programs
• Understanding the impact of workplace stress on job satisfaction and performance
• Exploring the experiences of individuals with disabilities in sports and recreation
• Analyzing the factors that contribute to successful marketing strategies for small businesses
• Investigating the experiences of individuals with phobias in treatment programs
• Understanding the impact of culture on attitudes towards mental health and illness
• Examining the perceptions of college students regarding sexual assault prevention
• Analyzing the factors that contribute to successful time management strategies
• Investigating the experiences of individuals with addiction in recovery support groups
• Understanding the impact of mindfulness on emotional regulation and well-being
• Exploring the experiences of individuals with chronic pain in treatment programs
• Analyzing the factors that contribute to successful conflict resolution in romantic relationships
• Investigating the experiences of individuals with autism spectrum disorder in social skills training programs
• Understanding the impact of parent-child communication on adolescent substance use
• Examining the perceptions of parents regarding childhood mental health services
• Analyzing the factors that contribute to successful fundraising strategies for non-profit organizations
• Investigating the experiences of individuals with chronic illnesses in support groups
• Understanding the impact of personality traits on career success and satisfaction
• Exploring the experiences of individuals with disabilities in accessing public transportation
• Analyzing the factors that contribute to successful team building in sports teams
• Investigating the experiences of individuals with chronic pain in alternative medicine treatments
• Understanding the impact of stigma on mental health treatment seeking behaviors
• Examining the perceptions of college students regarding diversity and inclusion on campus.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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4 Important Tips On Writing a Research Paper Title

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When you are searching for a research study on a particular topic, you probably notice that articles with interesting, descriptive research titles draw you in. By contrast, research paper titles that are not descriptive are usually passed over, even though they may be good research papers with interesting contents. This shows the importance of coming up with a good research paper title when you are drafting your own manuscript.

Why do Research Titles Matter?

Before we look at the characteristics of a good research title, let’s look at an example that illustrates why a good research paper should have a strong title.

Imagine that you are researching meditation and nursing, and you want to find out if any studies have shown that meditation makes nurses better communicators.  You conduct a keyword search using the keywords “nursing”, “communication”, and “meditation.” You come up with results that have the following titles:

• Benefits of Meditation for the Nursing Profession: A Quantitative Investigation
• Why Mindful Nurses Make the Best Communicators
• Meditation Gurus
• Nurses on the Move: A Quantitative Report on How Meditation Can Improve Nurse Performance

All four of these titles may describe very similar studies—they could even be titles for the same study! As you can see, they give very different impressions.

• Title 1 describes the topic and the method of the study but is not particularly catchy.
• Title 2 partly describes the topic, but does not give any information about the method of the study—it could simply be a theoretical or opinion piece.
• Title 3 is somewhat catchier but gives almost no information at all about the article.
• Title 4 begins with a catchy main title and is followed by a subtitle that gives information about the content and method of the study.

As we will see, Title 4 has all the characteristics of a good research title.

Characteristics of a Good Research Title

According to rhetoric scholars Hairston and Keene, making a good title involves ensuring that the research title accomplishes four goals. First, a good title predicts the content of the research paper. Second, a good title should be interesting to the reader. Third, it should reflect the tone of the writing. Fourth and finally, it should contain important keywords that will make it easier to be located during a keyword search.

Let’s return to the examples in the previous section to see if they meet these four criteria.

As you can see in the table above, only one of the four example titles fulfills all of the criteria of a suitable research paper title.

Tips for Writing an Effective Research Paper Title

When writing a title in research, you can use the four criteria listed above as a guide. Here are a few other tips you can use to make sure your title will be part of the recipe for an effective research paper:

• Make sure your research title describes (a) the topic, (b) the method, (c) the sample, and (d) the results of your study. You can use the following formula:

[ Result ]: A [ method ] study of [ topic ] among [ sample ] Example : Meditation makes nurses perform better: a qualitative study of mindfulness meditation among German nursing students

• Avoid unnecessary words and jargons. You want a title that will be comprehensible even to people who are not experts in your field. For a detailed list of things to avoid when writing an effective research title, check the article here .
• Make sure your title is between 5 and 15 words in length.
• If you are writing a title for a university assignment or for a particular academic journal, verify that your title conforms to the standards and requirements for that outlet. For example, many journals require that titles fall under a character limit, including spaces. Many universities require that titles take a very specific form, limiting your creativity.
• Hairston, M., & Keene, M. 2003. Successful writing . 5th ed. New York: Norton.
• University of Southern California. 2017. Organizing your social sciences research paper: choosing a title . [Online] Available at: http://libguides.usc.edu/writingguide/title

Free Research Title Generator

Looking for a creative and catchy title for a research proposal, thesis, dissertation, essay, or other project? Try our research title maker! It is free, easy to use, and 100% online.

Welcome to our free online research title generator. You can get your title in 3 simple steps:

• Type your search term and choose one or more subjects from the list,
• Click on the “Search topic” button and choose among the ideas that the title generator has proposed,
• Refresh the list by clicking the button one more time if you need more options.

Please try again with some different keywords or subjects.

• ️✅ Research Title Generator: 4 Benefits
• ️👣 Making a Research Title in 3 Steps
• ️🔗 References

Creating a topic for the research is one of the most significant events in a researcher’s life. Whether it is a thesis, dissertation, research proposal , or term paper, all of these assignments are time-consuming and require a lot of effort.

It is essential to choose a topic that you like and are genuinely interested in because you will spend a lot of time working on it. Our research title generator can help you with this crucial task. By delegating this work to our research title maker, you can find the best title for your research.

✅ Research Title Generator: 4 Benefits

There are many different research title makers online, so what makes our thesis title generator stand out?

👣 How to Make a Research Title: 3 Simple Steps

Research can be the most stressful period in a student’s life. However, creating a title is not as hard as it may seem. You can choose a topic for your paper in three simple steps.

Step 1: Brainstorm

The first step to take before getting into your research is to brainstorm . To choose a good topic, you can do the following:

• Think of all your interests related to your field of study. What is the reason you've chosen this field? Think of the topics of your area that you like reading about in your free time.
• Go through your past papers and choose the ones you enjoyed writing. You can use some lingering issues from your previous work as a starting point for your research.
• Go through current events in your field to get an idea of what is going on. Whether you are writing a literary analysis , gender studies research, or any other kind of paper, you can always find tons of articles related to your field online. You can go through them to see what issue is getting more attention.
• Try to find any gaps in current researches in your field. Use only credible sources while searching. Try to add something new to your field with your research. However, do not choose a completely new issue.
• Discuss what topic is suitable for you with your professors. Professor knows a lot of information about current and previous researches, so try to discuss it with them.
• Discuss lingering issues with your classmates. Try to ask what questions do they have about your field.
• Think of your desired future work . Your research might serve as a starting point for your future career, so think of your desired job.
• Write down 5-10 topics that you might be interested in. Ph.D. or Master’s research should be specific, so write down all the appropriate topics that you came up with.

Step 2: Narrow It Down

As you are done brainstorming, you have a list of possible research topics. Now, it is time to narrow your list down.

Go through your list again and eliminate the topics that have already been well-researched before. Remember that you need to add something new to your field of study, so choose a topic that can contribute to it. However, try not to select a topic not researched at all, as it might be difficult.

Once you get a general idea of what your research will be about, choose a research supervisor. Think of a professor who is an expert in your desired area of research. Talk to them and tell them the reason why you want to work with them and why you chose this area of study.

As you eliminated some irrelevant topics and shortened your list to 1-3 topics, you can discuss them with your supervisor. Since your supervisor has a better insight into your field of study, they can recommend a topic that can be most suitable for you. Make sure to elaborate on each topic and the reason you chose it.

Step 3: Formulate a Research Question

The next step is to create a research question. This is probably the most important part of the process. Later you'll turn your research question into a thesis statement .

Learn as many materials as you can to figure out the type of questions you can ask for your research. Make use of any articles, journals, libraries, etc. Write notes as you learn, and highlight the essential parts.

First, make any questions you can think of. Choose the ones that you have an interest in and try to rewrite them. As you rewrite them, you can get a different perspective on each of the questions. An example of the potential question:

How did the economic situation in the 19th century affect literature?

Think of a question that you can answer and research best. To do it, think of the most convenient research process and available materials that you have access to. Do you need to do lab testing, quantitative analysis, or any kind of experiment? What skills do you have that can be useful?

Discuss the question that you came up with your supervisor. Get their feedback as they might have their own opinion on that topic and give you creative advice.

❓ Research Title Maker FAQ

❓ how to make a research title.

To make a research title:

• Brainstorm your field of study first.
• Think of the topics that you are interested in.
• Research current events in your study area and discuss your possible topics with your professors and classmates.
• Avoid random topics that are not well-researched.

❓ What is a working title for a research paper?

To make a good research paper title, analyze your area of study and all the related current events. Discuss your possible topics with your classmates and professors to get their opinion on them. You can also use our research title maker for free.

❓ What is the title page of a research paper?

The title page of the research paper is the first paper of your work. It includes your name, research type, and other essential information about your research.

❓ How to title a research proposal?

The research proposal title should be clear enough to showcase your research. Think of a statement that best describes your work and try to create a title that reflects it.

🔗 References

• Research Topics | Frontiers
• Organizing Your Social Sciences Research Paper
• Strategies for Selecting a Research Topic - ResearchGate
• The First Steps: Choosing a Topic and a Thesis Supervisor
• How to Pick a Masters Thesis Topic | by Peter Campbell

Explore Our Database And See What Journalists Create So You Can Better Connect 🫶

Updated November 4 th 2023

100m Articles Analyzed: What You Need To Write The Best Headlines

A headline isn’t just an article title. It’s a tiny window of opportunity to connect with your audience.

It’s a subject line, a tweet, a h2, a video title – basically anything that aims to:

• Convey information succinctly
• Encourage a desired action – ie. clicks, views, shares etc.

But writing a good headline is no mean feat – especially today. We have algorithms deciding who gets to read our headlines, we have more competition than ever before, and we have audiences with exceedingly high standards.

So, what constitutes a “good” headline? Inspired by BuzzSumo co-founder Steve Rayson's much loved most-shared headlines study back in 2017 ( Read below ), we have once again dug into the BuzzSumo index to analyze a casual 100 million headlines.

We also asked industry leading marketing experts to give their thoughts on our findings.

Read on to find out:

The ideal headline length

The best numbers to use in headlines, how headlines have changed since 2017, headline phrases that drive the most facebook engagement, the top themes in the best facebook headlines, phrases that start or end the best facebook headlines, headline phrases that drive the most twitter engagement, how to write headlines for facebook and twitter, what the marketing experts think, how to analyze the best headline phrases using buzzsumo.

And if you want to find out the best headlines, types, and topics across B2B content marketing examples , read our 2022 research.

Our top 5 insights:

• Instructional headlines drove the most Facebook engagement.

Curiosity headline phrases – ie. those that hinted, teased or questioned something – tended to fare a lot better on Twitter.

• The top headline phrase on Facebook had 590x more average shares than the top headline phrase on Twitter.
• The ideal headline length is 11 words and 65 characters, according to the most shared headlines on both Facebook & Twitter.
• The top Facebook headlines are no longer published by low-quality entertainment publications, but instead by authoritative news sites.

If you’re a publisher or content creator, the findings of this report will be relevant to you. You’ll learn which headline types actually work on Facebook and Twitter, and best practice techniques for writing headlines that click.

Don’t be fooled by outdated studies that tell you to write snappy six word headlines.

Headlines need to be  specific  and reveal enough  detail  to really draw readers in.

In our study analyzing 100m of the best headlines across Facebook and Twitter, we found the ideal headline length to be  11 words and 65 characters .

That being said, headlines have got shorter over the years.

Check out our  2017 comparison of headline lengths  to find out more.

The magic number to use in headlines is… 10.

✨ 1️⃣ 0️⃣ ✨

Excluding the magic number 10, we prefer to share articles featuring single digit numbers.

Numbers three through to 10 drive the most engagement on social media, taking the top seven positions for the most shared headlines on Facebook and Twitter.

We don’t seem to have a strong preference towards odd or even numbers – nine of the top 20 numbers are odd, while 11 are even.

Both odd and even numbers appear in the five most shared headlines.

For those of you that don’t know, we carried out our most shared headlines study back in 2017 ( Read below ).

One of the aims of updating the study was to find out if headlines had changed much over time.

TL;DR: they definitely have.

Emotional headlines are a thing of the past

Back in 2017 , we found that emotional words in headlines drove the most engagement on Facebook, with the following phrases performing best:

• Tears of joy
• Make you cry
• Give you goosebumps
• Is too cute
• Shocked to see
• Melt your heart
• Can’t stop laughing

These kinds of explicitly emotional or sensational headlines were few and far between in our updated analysis.

In fact, across our entire Facebook sample, we only came across one overtly emotional headline phrase “in love with” which was the 55th most popular headline trigram, with an average of 1,723 shares.

In 2017 , the top phrase on Facebook, “will make you”, was also often used as a precursor to emotional headlines ie.

• What This Airline Did for Its Passengers Will Make You Tear Up – So Heartwarming“
• Who Wore It Better?” Pics That Will Make You Laugh Out Loud

At the time, the top headline for the “will make you” trigram achieved 1.7m shares. This time around however, the top headline for that same trigram achieved just 143k shares.

The closest we get to emotion nowadays is through the use of exaggerated phrases ie. “one of the most beautiful”.

Back in 2017, BuzzSumo co-founder Steve Rayson, described this trigram as a form of “emotional content, with often an explicit promise of exceptional content”.

So emotional headlines can still work if you’re referencing exceptional content – but overtly emotional or sensational headlines have seemingly had their day.

Quizzes and tribal headlines are also out

Back in 2017, headlines were all about inclusivity and identity.

Quizzes were big.

Phrases like “can we guess” (ie. Can We Guess Your Real Age?) or “only X in” (ie. Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?) dominated the most shared headlines.

Tribal headlines also made a regular appearance (ie.  25 Things Only  Teachers Will Understand,  17 Things Only  Moms of Twins Understand).

When you read these headlines now, it feels like a blast from the past. I think the only time I stumble across this kind of content is when my mom has been let loose on the interwebs (she wants you to know she has a  very advanced vocab).

These kinds of headlines cropped up rarely in our updated analysis.

The best headlines have changed almost entirely since 2017

On Facebook, there is 100% difference between the top 20 headline phrases in 2017 vs 2020.

Similarly, on Twitter, only two of the most popular headline phrases have remained the same since 2017.

We can attribute this stark change to a few things; algorithmic maturity, audience preference and the publisher landscape.

Whether social media has taught us what to consume, or whether we have taught it, there’s no denying that the production and consumption of content has become more refined over the years.

In 2017, Steve Rayson pointed out that Facebook had begun demoting clickbait style content (ie. “what happened next” headlines); this began on May 17th 2017.

The lack of emotional, tribal and quiz based phrases in our updated analysis signals a continuation of this algorithmic development.

Headlines are snappier these days

As we’ve already seen above, 11 words and 65 characters is the ideal length for a top shared headline based on our updated study.

But in 2017, the optimum formula was 15 words and 95 characters.

The headlines we like to share on social media now have reduced by approximately four words and 30 characters.

We need our information and we need it fast!

In a recent study of 1.7bn articles, we found that all content published online has increased by 64% since 2016.

Content overload is no joke. It’s little wonder then that we prefer snappier headlines that get to the point.

Headlines have become more homogenous

Twitter headline phrases are not too dissimilar from those on Facebook – with many of the same overarching themes and even the exact same language.

In 2017, Facebook and Twitter shared only  one  phrase in common, across the top 20 headlines.

Now,  eight  of the top 20 headline phrases crossover on Facebook and Twitter, taking the data from 2.5% similarity to 20%.

The moral of the story here is, duplicating headlines across networks as part of your content distribution strategy can work for the right kind of headline.

That being said, it never hurts to test to see what works best for you.

Headlines are being shared more on Facebook and less on Twitter

The most engaging Facebook trigram in 2017 “will make you” garnered 8,691 shares on average.

In our updated study however, the top phrase “of the year” managed 26,702 average shares – or 3x the amount.

On Twitter it was a very different story; shares decreased by nearly 4x the amount, when comparing the most shared phrases in 2017 vs 2020.

This got me thinking: Are we sharing Twitter headlines less than we were before, or are headlines simply more varied on Twitter now than they were in 2017 – thereby diluting average shares of common headline phrases?

I turned to BuzzSumo to figure this out, and from an analysis of 11 million Twitter engagements, I found that Twitter shares had dropped by 14% from 2017 – 2020.

This is a super interesting development, since  monthly active users (MAU) have stayed largely the same  over a similar time period.

The top numbers in headlines are largely the same

When it comes to the top number featured in headlines, not much has changed since 2017.

As we already know, the number 10 is still very much the firm favorite , however other double digit numbers – like 15 and 20 – seem to have fallen out of favor.

Once again it’s all about speed to insight; it seems we’re finding larger numbers and longer lists less appealing to share.

The top publishers have changed drastically across both platforms

After seeing headline phrases change pretty radically, we wondered if the publisher landscape reflected this.

We analyzed the top 10 domains for the most engaging headlines phrases, in 2017 vs 2020.

We found that…

• YouTube content has always been behind the most shared Twitter headlines, but with 494% growth since 2017, that ownership has turned into a monopoly.
• The headline phrases that came top on YouTube in 2020 gave way to fairly sensational and hyperbolic content – ie.

- “in the world”

- “the power of”

• YouTube videos featuring “the truth about” also generated a lot of engagement on Twitter. The most shared YouTube videos on Twitter revolved around politics and K-pop.
• Four new domains entered the race in 2020 including time.com, forbes.com, pscp.tv (Periscope) and thegatewaypundit.com.
• Periscope signals the rise of live video, while The Gateway Pundit – a far-right political news site – is reflective of the 2020 US elections.
• The BBC, The Independent, BuzzFeed and Mashable all dropped out of the race in 2020.

• YouTube, once third, is now firmly in position #1 for the most shared headlines, growing by an almighty 3000%. The most shared YouTube videos in 2020 were overwhelmingly “how tos”.
• Seven domains entered the race in 2020 – six of which were news publishers:

- dailymail.co.uk

- nbcnews.com

- washingtonpost.com

- cbsnews.com

• Entertainment websites dropped off dramatically in 2020 – particularly lesser known and low quality sites like icreative.am or apost.com. Boredpanda.com and BuzzFeed.com managed to hang around, but dropped 5 and 8 places respectively, out of the top 10 domains.

As we know, Facebook began culling clickbait headlines in 2017, but  on January 19th, 2018  the social media giant also announced it would start prioritizing news content from trustworthy sources.

Further refinement to this algorithm was announced on  June 30th, 2020 , centering around boosting original and authoritative news reporting.

And we can see this preferential treatment of news publishers as clear as day in the comparison above.

This, along with the decision to move away from clickbait headlines, has undoubtedly impacted the most shared Facebook phrases we’ve examined throughout this study.

If anything, we know now that our updated headline findings are based on more reliable sources.

So, if you’re a publisher and you’re reading this, you can feel that bit more confident in applying the results of this research to your own content.

In our analysis, we looked at the most popular three word phrases, known as “trigrams” that gained the highest average shares on Facebook.

We find trios satisfying , memorable, and impactful (see what we did there 😉).

This pattern of communication has been used for centuries in everything from poetry to film, religion, and advertising.

With this in mind, we chose to prioritize three-word phrases throughout our headline research.

These phrases could have started or ended the headline, or even connected it somewhere in the middle.

They are as follows…

In our sample of the best headlines, the phrase “of the year” came in at number one, followed closely by “in X years”.

While they sound similar – ie. both time centric – we found their usage to be pretty different.

The headlines returning for “of the year” were concerned with rankings and awards – ie. person, film, sportsperson or meme of the year.

Most shared “of the year” headline examples:

• Greta Thunberg: TIME’s Person of the Year 2019 ( time.com 2.1M shares)
• American Girl’s 2020 girl of the year is 1st doll with hearing loss ( goodmorningamerica.com 557K shares)
• Adut Akech named Model of the Year at British Fashion Awards 2019 ( cosmopolitan.com 424K shares)

The second phrase, “in X years”, returned headlines centered around newness, with the trigram often making up part of the longer phrase “for the first time in X years”.

Coincidentally, this phrase also combines the second (“in X years”), third (“for the first”) and fourth (“the first time”) most popular trigrams.

Most shared “Newness” headline examples:

• Photographer And His Wife Plant 2 Million Trees In 20 Years To Restore A Destroyed Forest And Even The Animals Have Returned ( boredpanda.com 3.1M shares)
• Himalayas visible for first time in 30 years as pollution levels in India drop ( sbs.com.au 2.3M shares)
• The Most Beautiful Flower Garden In The World Has No Visitors For The First Time In 71 Years And I Got To Capture It ( boredpanda.com 832K shares)

This trigram also borders on another category: Surprise. Number of years are included seemingly to invoke shock or surprise at the extent of time...

Most shared “Surprise” headline examples:

• Foster mom raised 600 kids in 50 years — took in children no matter age or medical condition ( spotlightstories.co 1.4M shares)
• George Clooney: Racism Is Our Pandemic And In 400 Years We’ve Yet To Find A Vaccine ( huffpost.com 2.1M shares)
• We Are About To Witness A Rare Planetary Alignment Not Seen In 800 Years ( awarenessact.com 1.1M shares)

Back to trigram #1 (“Of the year”). Why does this particular three word phrase work so well?

Putting something or someone on a pedestal, and attaching the “of the year” accolade will generate a lot of discussion between those who agree or disagree with the decision – the “Fans” and the “Haters” so to speak – and even more so if the decision is controversial or atypical.

Supporters will share in solidarity, while many others will share to deride or mock.

With trigrams #2 through to #4, the focus on newness is about letting the audience in on the details of a rare occasion or unique set of circumstances. It builds intrigue and makes the audience want to click through.

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Find the best headlines with buzzsumo 📰.

Get 30-day access to our headline database

To get a better understanding of the types of headlines that tended to perform best on Facebook, we categorized the top 60 trigrams.

The best headlines fell into eight main categories.

There was some crossover, but we focused on the most common patterns.

The themes included:

Ranking trigrams were based on headlines that largely focused on awards or public votes.

Headline example: Joe Biden and Kamala Harris: TIME’s Person of the Year 2020 ( cnn.com 418K shares)

Newness trigrams featured in headlines that centered around unique, rare or one-off events and circumstances.

Headline example: For the first time in history, U.S. billionaires paid a lower tax rate than the working class ( washingtonpost.com 1.2M shares)

3. Hyperbole

Hyperbolic trigrams were ones that gave way to exaggerated statements in headlines.

Headline example: Why Your Older Sister Is One of the Most Important People in Your Life ( brightside.me 2.1M shares)

4. Instructional

Instructional trigrams were ones that gave way to commanding statements or phrases that suggested some sense of obligation and / or urgency.

Headline example: Everything you need to know about washing your hands to protect against coronavirus (COVID-19) ( unicef.org 2.2M shares)

5. Surprise

Surprise trigrams included statements that were designed to shock or challenged standard views on a subject matter.

Headline example: There Are At Least 36 Intelligent Alien Civilizations In Our Galaxy, Say Scientists ( forbes.com 990K shares)

6. Curiosity

This type of headline indicated that the content was going to reveal, explain or analyze something. This often came in the form of declarative statements ie. “here are the”, as well as listicle headlines like “X reasons why”, or prediction posts ie. “the future of”. Any headline phrase that presented some form or question was also included in this category.

Headline example: Museum Asks People To Recreate Paintings With Stuff They Can Find at Home, Here Are The Results ( sadanduseless.com 3.1M shares)

7. Guidance

This headline type returned “How to” or tutorial based headlines.

Headline example: How to make cookie cereal, the hottest new food trend ( insider.com 941K shares)

Story trigrams included headlines that were centered around a person or topic – similar to that of a case study.

Headline example: Inside the Story of How H-E-B Planned for the Pandemic ( texasmonthly.com 357k shares)

Instructional headlines drive Facebook engagement

While rankings and newness topped the charts, it was instructional headlines that stole the show.

What do we mean by instructional? In this instance, we focused on modal verbs – ie. you need to, you should, you must – and any statement that required someone to do something.

We found that 13 of the top 60 most engaging Facebook headlines were either instructional, or part of a wider (commonly used) phrase that was instructional.

For example:

• you need to (#6)
• need to know (#7)
• to know about (#9)
• what you need (#19)
• why you should (#33)

These phrases can be, and were, threaded together to create popular longer phrases:

• Lilies and Cats: What You Need to Know About Toxic Plants ( wideopenpets.com 841K shares)
• What you need to know about the COVID-19 vaccine ( gatesnotes.com 206K shares)
• What You Need to Know About the Death of Soleimani ( aclj.org 455K shares)

But what makes instructional phrases so popular with readers? Let’s talk about the connotations of trigram #6 “you need to”.

By bringing in the second person pronoun “you”, the writer of the headline places sole responsibility on the reader. It’s giving them a clear instruction and – not only that – it’s invoking a sense of FOMO: “You need to do this” subtext: “Or else…”.

Here’s a perfect example of that in the wild…

Now let’s dig a little deeper into trigram #7 “need to know”.

Commonly, this phrase refers to the practice of providing or receiving only the most important information. Think of the term “on a need to know basis”.

In the same way, a headline featuring “need to know” is clearly communicating to readers that they will get a concise overview of the most critical elements of the story. In other words, it’s teasing what the article will reveal.

In the same way as above, it also evokes a bit of FOMO: “You need to know this” subtext: “Everybody else does.”

Hyperbole is one of the most successful headline categories

Superlatives are words that exist in three forms, and are used to highlight different degrees of comparison and exaggeration ie.

Much > More > Most

Great > Greater > Greatest

Phrases that gave way to hyperbolic, superlative or generally exaggerated headlines gained a high level of engagement on Facebook.

For instance:

“One of the” #5

This trigram was very commonly followed by superlative adjectives ie. “One of the most ” or “One of the greatest ”.

Example headline:

• Kale is now  one of the most  pesticide-contaminated vegetables ( cnbc 610K shares)

“Of the most” #12

These headlines also gave way to hyperbolic phrases…

• This Brown Siberian Husky Is  One of the Most  Beautiful Dogs on Instagram ( mymodernmet.com 749k shares)

“X of the” #14

And same again here…

• 30 Of The Funniest Outdoor Signs From This Vet Clinic That Dad Joke Lovers Will Appreciate ( boredpanda.com  325k shares)

“Of the best” #16

Out of all the hyperbolic and superlative words, it would seem that “best” is one of the… well… best!

• Pink beach in Zamboanga City Philippines Is One Of The Best  In The World ( furrycategory.com  219k shares)

FYI: You might have also spotted “of all time” in the top 20. While this is clearly hyperbolic, we found that the majority of headlines incorporating this phrase were the result of awards or public vote, and therefore placed it in the “ranking” category.

Our research was driven by the need to better understand the principles of great headline writing – that’s true.

But we also wanted to get to grips with optimum headline formats and composition.

To do this, we studied phrases starting, connecting and ending only the best headlines.

Unlike the three word phrases above, the following trigrams sit at the very beginning of the most effective headlines on Facebook.

The thing that jumps out straightaway is the amount of headlines beginning with a number – or “listicles” as they’re more commonly known. Six out of twenty phrases start with a number, and three more also feature a number.

Numbers promise the reader information and actionable takeaways. They’re also a great way to make headlines more specific and, therefore, clickable , according to Brian Dean (Founder, Backlinko).

Next, it’s clear that instructional (ie. “X things to”, “everything you need”, “why you should”) and curiosity phrases (ie. “X reasons why”, “what is the”, “this is the”) are also super effective, taking up twelve out of the top 20 trigrams at the start of the most popular headlines.

But when we extended our analysis to the top 60 phrases, and categorized them like we did above, guidance trigrams (ie. “how to’s”) were by far the most popular.

It seems the people of Facebook are keen to learn! 🤓

Newness and guidance words work best at the start of Facebook headlines

We took a look at the most common word at the start of the most shared headlines.

Coming in at #1 was *drum roll please* 🥁…

You heard it here first 😎

Looking beyond the obvious, we found that words suggesting newness (ie. “new”) and guidance (ie. “how”) gained some big shares.

Time-centric phrases are the most popular way to end headlines on Facebook

The top four ending phrases had significantly more average shares, and were all concerned with the happenings of 2020 or what was to come in 2021. It’s clear that these headlines focused on the effects of the pandemic.

Time-centric headlines

General time-centric headlines also worked well despite the pandemic. Overall, nine out of the 20 ending headlines were time-centric – whether that was across the “year” or down to the “second”.

Figures were used in headlines to surprise

We also noticed that when a number ended the most shared headlines – time-centric or not – it was more often than not used to induce surprise – ie.

• FDA approves new test that could detect coronavirus in about 45 minutes ( cnn.com 1.6M shares)

Figures were used in headlines for speed to insight

Alternatively, numbers were used to highlight speed to insight – ie. “In just 5 minutes”

• Lemon Icebox Pie, An Old Favorite in just 5 Minutes ( youtube.com 528K shares)

Social media trends fuelled content headlines

And, if you look at #7 on the list, you’ll see that social media trends were also fuelling some of the most shared headlines.

The phrase “social media” gave way to surprise based headlines, which turned novel or trending social media conversation into content – ie.

• Wavy Lips Are The Latest Beauty Trend Taking Over Social Media ( goodlivingguide.com 397K shares).

We all use content to fuel our social media posts, so why not use social media trends to fuel our content?

Everyone loves to be ahead of the curve, which is precisely why this kind of content is so widely shared. Think of it as the content-conversation loop 🔁

We can’t talk about headlines and not discuss Twitter. Here are the top three-word phrases on Twitter…

It seems Tweeters were very interested in the “future of” things, sharing these kinds of headlines an average of 45 times.

Most shared “future of” headline examples:

• A Look at  the Future of  Gaming on PlayStation 5 (46K shares)
• BTS talks Dynamite, life in quarantine &  the future of  their music… (28K shares)
• Rihanna Opens Up About Her New Clothing Line, the Future of Fashion and Her Next Album (13K shares)

This same phrase was most commonly used at the beginning of Twitter headlines too…

And when it came to the top words starting headlines on Twitter, we were excited to see some interesting clues as to the contents of the headline.

Two words jumped out to us here: “study” and “report”. It seems that if you’ve got research to share, Twitter is the platform to share it on.

The phrases ending headlines on Twitter were equally interesting. Like Facebook, Twitter audiences were hyper concerned with the date, time and present developments – with the top two “2020” based headlines garnering double the shares of the next most popular phrase, and the top eight  headlines all ending in this way.

In fact, at least 13 of the top 20 ending bigrams here were concerned with immediacy and reactivity. Twitter audiences clearly have an appetite for current affairs.

We’ve seen that writing for Facebook is all about instruction and exaggeration if you want those shares. But what about Twitter? Is it really that much of a different beast?

We analyzed the top 60 phrases on both Facebook and Twitter, to examine headline themes side by side and answer just that.

But if you’re looking for success on both platforms, then instructional headlines – ie. “need to know” “look at the” or “what to do” – are the way to go.

The category with the biggest discrepancy between both platforms here is “story”. Audiences evidently prefer to share stories around the people and topics they love or hate on Twitter, so if your content is about “the story of”, “the history of” or “the rise of”, then Twitter is the platform for you.

Of course, headline themes can overlap, and we’re dealing with very different networks and datasets here.

In fact, we found that the most shared headline phrase on Facebook had 590x more average shares than the most shared headline phrase on Twitter.

With that in mind, it’s wise not to restrict your content to Twitter. Try writing headlines for different channels, and testing what appeals most to your audience.

What are the top crossover headline phrases?

Interestingly, eight out of the top 20 headline phrases in our 100m study were the same across Facebook and Twitter.

These included:

• for the first
• here are the
• of the year
• the first time
• what you need

And when it came to the top phrases starting headlines, we found that 10 phrases – or 25% of the overall sample – crossed over on Twitter and Facebook.

• the story of
• this is how
• this is the
• what are the
• what is the
• why you should

These kinds of phrases were more likely to entice a share, regardless of the network they were distributed on.

Heidi Cohen

Chief Marketing Officer, Actionable Marketing Guide

This update to BuzzSumo’s 2017 100m Headline Analysis reflects how the marketing landscape has changed over the last 5 years. Most notably, it reveals 3 key customer behavior changes due to the pandemic:

• Content saturation continues to overwhelm all customers . As a result, they focus on shorter headlines, 11 words or a maximum of 65 characters. At a minimum, front load your headline’s key message.
• Trust outweighs other content factors for all customers . If your audience doesn’t trust you and the platform where you publish, then they won’t look at your content! So branding matters more than ever.
• Social media use replaced real life interactions during the pandemic . People turned to Facebook to keep up with the people they no longer were able to see face-to-face. At the same time, others spent less time on Twitter since they got their information through other channels and sources.

Based on these results, I recommend that marketers focus on core marketing basics to ensure that they get the most out of their marketing investment over the long-term.

Further, as the world emerges from the pandemic, continue to talk to your existing customers to determine how their needs may have changed.

Also test new options for reaching your broader audience.

Julian Shapiro

Founder, Demand Curve

One of the highest signal-to-noise reports on content marketing. This is the type of data that BuzzSumo can uniquely put together.

Rand Fishkin

Founder,  SparkToro

If you’re a content creator, strategist, or marketer, reviewing data at scale from this study is a very wise investment. It won’t just help you with writing headlines (though it’s absolutely valuable for that), but with contrasting what’s worked in the past vs. what works today. Clickbait, emotional triggers, listicles, conspiracy content, and quizzes have long held a dominant position in how marketers think about what works on social media platforms. BuzzSumo’s research confirms some of those, mythbusts others, and illuminates the nuance of what’s really working.

Ross Simmonds

Founder, Foundation

It’s fascinating to see that years after BuzzFeed shook up the journalism industry with “click friendly” headlines that they’re now being adopted by the masses and even those who originally pushed back on the approach. The success of incorporating instructional copy such as “you need to” and “you should” is an amazing insight that more brands should consider applying to in their headline writing. At the end of the day, this entire study showcases the importance of understanding human psychology and the human desire of not missing out on information that is important to our circles.

Founder, Backlinko

Fascinating to see that instructional headlines work best on Facebook. That’s a huge shift from the heyday of Facebook organic, which was all about BuzzFeed-style clickbait. This data shows that it’s possible to get content in front of your audience on Facebook. But today’s Facebook users need to know that the content is going to teach them something new.

Amanda Milligan

Marketing Director, Fractl

I find the “instructional” headline trend fascinating, because I’ve definitely noticed it gaining popularity over recent years, and I’d bet it’s in response to people’s growing desire to hear and learn from experts. When headlines feature this type of language — “everything you need,”,“why you should,” “this is the best,” etc. — it inherently demonstrates authority. That news source isn’t just providing you with information; they’re saying they know what’s best. I’d encourage brands to consider the authority they carry in their space and how they can leverage that to benefit readers through this sort of content.

If this research has inspired you to do your own digging, you can head to the BuzzSumo Content Analyzer to examine headline phrases for yourself.

All you need to do is search your chosen phrase in inverted commas – ie.  “need to know”

This will reveal the best headlines, based on social media shares and engagement across Facebook, Twitter, Pinterest and Reddit.

You can also find out other performance insights here, such as number of backlinks, evergreen scores and the top sharers of headlines.

You can also add words after the phrase to further refine your search results, and can even do more specific phrase searches, including:

trigrams:need to know

starting_trigram:need to know

bigrams:need to

starting unigram:need

ending_bigram:to know

Your search can be in any language, across any TLD, and you can focus on headlines written by prominent journalists, or even generate a full report on the headlines you study in the Content Analysis tab view.

Plus, you can view great headlines and headline phrases for specific domains such as time.com.

Find out more about getting the most out of  BuzzSumo Content Analyzer searches here .

Paid plans  will give you more years of historical data and allow you to export to 10,000 headlines as a CSV.

Start Dissecting The Best Headlines 📰

With a 30-day free trial

A recap of what we’ve learned

News headlines, subject lines, blog headlines, ad copy, social media headlines, dating profiles – whatever kind of headline you’re looking to write, you can use the data-backed findings of this study for inspiration.

Steve Rayson made a great point in 2017 when he said this kind of research is not just about copy + pasting the best headline phrases into your own titles (we’re seeing enough headline duplication as it is!)

Instead, use the findings of this study to better understand the common themes, best practices and top principles of headline writing.

How to write better headlines:

• Instruct the reader to take action
• Use superlative language and promise exceptional content
• Provide guidance and answer questions
• Use numbers to surprise, reinforce speed to insight or make your headlines more specific
• Tease details and ask questions
• Keep tabs on changes in algorithms and audience interests

If a headline is good enough in and of itself, people will share it ahead of even reading the article.

Ask yourself:

• SWIFT – So What’s In It For Them?
• Can you be clear about what you want from the reader?
• Can you tease any information, without falling into the realms of clickbait?
• Can you lead with a surprising statement?
• Can you fit your content into 11 words and / or 65 characters?

Methodology

• We studied 100m headlines published between 1st January 2019 and 31st December 2020, and analyzed those that gained the most social shares.
• We analyzed two years of data (2019-2020) to normalize a dataset that would otherwise have been largely skewed by the pandemic.

How we cleaned the data

• We focused on the headlines phrases that demonstrated some form of pattern or trend.
• We omitted vague or generic phrases that didn’t demonstrate any real pattern or theme (ie. “to be a” or “out of the”), as well as phrases that were too specific (ie. “in New York”) or topic focused (ie. “Mental health”). Our reason for doing so was to hone in on evergreen headline phrases that can apply to any industry and time frame.

Why we chose to measure engagement by average median shares (explained with an example).

• Let’s say one www.nytimes.com article uses the headline phrase “this is why”, and it generates 10 million shares. Then let’s imagine a bunch of other news sites use this same phrase, but receive only 1-5 shares. If we were to apply a mean average, “this is why” would end up being the #1 trigram, but that would be an anomaly as a single www.nytimes.com article would be pushing up the average. When using the median, we avoid that problem entirely.

As above, we were conscious that popular sites can skew the results, therefore in this analysis we only included one headline trigram / phrase per domain. For instance, “can we guess” is a very popular BuzzFeed trigram, therefore we would only have included one “can we guess” headline from BuzzFeed in our trigram analysis.

Thank you to Steve Rayson for creating the original research ( Read below ) in 2017 that inspired this report, and to Henley Wing Chiu , Co-Founder and CTO of BuzzSumo, for painstakingly collecting the data.

100m Articles Analyzed: What You Need To Write The Best Headlines was written by Louise Linehan , BuzzSumo's Content Manager.

2017 Research Analyzing 100m Headlines

It is difficult to overstate the importance of headlinesA good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline?

To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the:

• Headline phrases that drive most engagement on Facebook
• Worst performing headline phrases on Facebook
• Most effective phrases that start or end headlines
• Optimum number of words and characters to use in a headline
• Most impactful numbers to use in headlines
• Most engaging Twitter headline phrases
• Differences between B2C and B2B headlines

While there is no magic formula for creating viral content or a popular headline, there are many lessons we can learn to improve our content engagement . We shared our findings with a number of content experts to reflect on the implications of the research for writers. We have included their expert thoughts and advice at the end of this post. We have also included a section on how you can analyze headlines yourself using BuzzSumo .

Note: This research looks at the most shared headlines on Facebook and Twitter which tend to be dominated by major publishers and consumer content. Thus the insights will be particularly interesting for publishers. We are undertaking separate research on engaging headlines for business to business content which we will publish later this year.

Most Engaging Headline Phrases: The Data

In our survey of 100m headlines published between 1st March 2017 and 10th May 2017, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were as follows.

400,000 Articles Analyzed: Here’s What We Learnt About Content Engagement in 2020

Why The Data Will Make You Think Again About Headlines

In our sample the most powerful three word phrase used in a headline (by some margin) was:

 “Will make you … “

This phrase “will make you” gained more than twice the number of Facebook engagements as the second most popular headline trigram. This was a surprise. When we started out looking for top trigrams, this one wasn’t even on our list.

So why does this particular trigram or three word phrase work so well? One of the interesting things is that it is a linking phrase. It doesn’t start or end a headline, rather it makes explicit the linkage between the content and the potential impact on the reader.

This headline format sets out why the reader should care about the content. It also promises that the content will have a direct impact on the reader, often an emotional reaction. The headline is clear and to the point which makes it elegant and effective.

Typical headlines include:

• 24 Pictures That Will Make You Feel Better About The World
• What This Airline Did for Its Passengers Will Make You Tear Up – So Heartwarming
• 6 Harsh Truths That Will Make You a Better Person
• “Who Wore It Better?” Pics That Will Make You Laugh Out Loud
• 13 Travel Tips That Will Make You Feel Smart

See the most shared “will make you” headlines from the last year .

Emotional Headlines Drive Facebook Interactions

In our analysis we found that emotional phrases were consistently effective on Facebook as measured by the number of interactions. For example:

Many of the top performing posts with emotional headlines had image or video content although there were also story posts. Below is an example video post.

Despite the strong performance of emotional posts, content writers increasingly have to be careful in using emotional and sensational language. In May 2017 Facebook announced  it will demote “headlines that exaggerate the details of a story with sensational language” and which aim “to make the story seem like a bigger deal than it really is.”

Curiosity and Voyeurism Also Gain Facebook Engagement

Headline phrases that provoke curiosity and a sense of voyeurism also gained a high level of engagement on Facebook. For example:

• What happened next
• Talking about it
• Twitter reacts to
• Are freaking out
• Top x songs

Readers are often curious about what is being talked about by people, what the top items are in a league table, or what is being said by people on Twitter about a topic or event. This type of content appeals to a reader’s sense of curiosity and voyeurism. If you are curious, here are the most shared posts in the last year that have “are freaking out” in the headline .

We would caution writers to avoid ‘what happened next’ style headlines. While they have previously performed well, Facebook now categorises headlines that withhold information as clickbait and demotes them. In my personal view this is a good thing and I hope we will see an end to such clickbait headlines.

Other Engaging Headline Phrases

Explanations.

• This is why
• The reason is

These phrases are also linked strongly to curiosity. For example:

• And this is why women live longer than men…
• This is why you should be sleeping on your left side

We all want to feel that bit smarter after reading a piece of content. Explainer articles promise you an extra nugget of insight. In some ways they are similar to the “will make you” phrase headline as they make a promise about what you’ll gain as a result of reading the article.

Here are the most shared ‘this is why’ headlines of the last year.

• Can we guess

These phrases are used in popular quiz headlines, for example:

• Can We Guess Your Real Age?
• Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?

Quizzes remain an engaging format on Facebook. The first of these headline types is a quiz variation, it challenges you to answer to questions and to see if the quiz can then predict your age, level of education, job etc., based on your answers. These quizzes appeal to our desire to know more about ourselves and to prove we’re smart, we did grow up in the 80s, we are living in the right city, or whatever it might be. These quizzes are like mirrors, it’s hard to walk past with out looking at yourself. They are hard to ignore.

Tribal headlines

• X things only

These popular headlines appeal to a sense of tribal belonging for example:

• 25 Things Only Teachers Will Understand
• 17 Things Only Moms of Twins Understand
• 9 Things Only Girls Who Grew Up With Older Brothers Will Understand
• 10 Things Only Night Shift Nurses Understand

Here are the most shared examples of ‘things only’ headlines in the last year .

We have seen a significant growth in tribal headlines, particularly politically partisan headlines. It is almost as if there is a duty on the tribe to share posts that support their viewpoints. We saw this in the US elections and we have seen something similar in the recent UK elections. These tribal headlines tend to gain a lot of engagement and shares, which might be encouraging sites to use polemical headlines more frequently.

 The Worst Performing Phrases

We thought it would also be interesting to examine the commonly used phrases in headlines that receive the lowest Facebook engagement.

Note: We only looked at phrases or trigrams that were used on a minimum of 100 different domains. There will be worse performing phrases than those used above but these are the worst performing commonly used phrases.

It was interesting to see how poorly phrases like ‘on a budget’ performed on Facebook. While some individual articles did well, the average Facebook engagement was very low. By contrast the phrase ‘on a budget’ appears to work really well on Pinterest for DIY topics. See the examples below.

This highlights the importance of context. It may simply be that Facebook is not a place where someone is actively looking for tips to save money and that the Pinterest DIY context is better suited to this content. This reinforces the need to research what works for your audience, your topics and specific social networks. A headline may perform poorly on Facebook but work very well with a different audience on a different social network. The same is true when writing for different sectors, for example a phrase like ‘need to know’ may work well in say health but work less well in a different context. The key is to research what resonates with your specific audience and to test your headlines.

Phrases That Start Or End Headlines

The most popular phrase “will make you” is a phrase that clearly sits in the centre of a headline as it connects two elements. Thus it creates the structure by linking something to an emotional reaction.

This was partly a surprise as previous research has suggested the most important part of a headline is the first three words and the last three words. It may be that using a linking phrase such as “will make you” actually emphasizes the importance of both the beginning and end of the sentence.

We thought it would be useful to look at the top three word phrases that start headlines and the phrases that end headlines.

Below are the most popular phrases that end headlines by number of Facebook interactions (x represents a number).

Finally, below are the most popular first words that start headlines by average Facebook interactions.

Two word phrases

In our analysis we also looked at the most shared bigrams or two word combinations. Often these were part of longer three word phrases or trigrams that we have previously identified, for example:

• ‘Make you’ – part of ‘will make you’
• ‘Is why’ – part of ‘this is why’

There were, however, a few exceptional two word phrases that gained a high level of average engagements. These included:

• ‘goes viral’     9,746 average engagements
• ‘most beautiful’  3,921 average engagements

Both of these align with the high engaging headline types we found when looking at three word phrases. The first is a form of voyeuristic content which provokes curiosity for example ‘High School Seniors Paint Their Parking Spots And Their Art Goes Viral On Twitter’.

The second is a form of emotional content with often an explicit promise of exceptional content. For example ‘Clementinum In Prague Is The Most Beautiful Library In The World’. This particular example, was picked up and reused by Bored Panda with a similar headline ‘The World’s Most Beautiful Library Is In Prague, Czech Republic’. Both posts got over 250,000 Facebook engagements.

Here are the most shared posts of the last year with ‘goes viral’ in the headline .

The Power of List Posts and the Number 10 in Headlines

Many of the most engaging phrases contain numbers, and many use a list post format i.e. headlines that start with a number. It is well known that list posts gain above average social shares. We were interested to see if there was any variation between the performance of different numbers, for example a list post starting with 10 or say 4. The table below shows the average Facebook engagements for different number list posts in our sample.

We can see that the number 10 was the highest performing headline number, which confirms previous research in this area. Our research found that the next three best performing numbers in headlines were 5, 15 and 7.

Many top marketers have advocated using unique numbers or much longer numbers for comprehensive articles. Buzzfeed have had a lot of success with the number 23 for example, but on average 10, 5, 15 and 7 are the top performing list posts.

How Many Words Should be in your Headlines? More Than You Think

Let’s look at the length of your headline. Experts such as Jacob Neilson have argued that the best headlines for news sites are very short. Jacob argues for as short as five words or less than 40 characters. Buffer’s Kevan Lee wrote a comprehensive post which suggested blog post headlines should ideally be six words or less than 50 characters. By contrast, research from  Outbrain  looking at 100,000 posts, suggests that 16 to 18 words and 80 to 110 characters is optimal for driving engagement. When it comes to email subject lines, research by MailChimp suggests that it  doesn’t really matter how long subject lines are .

We decided to test these assumptions. with our sample of 100m articles published between 1st March and 10 May 2017. We analyzed the number of words in article headlines and plotted this number against the average number of Facebook engagements for all headlines in our sample. The results are shown on the chart below.

We can see that posts with twelve to eighteen words in the headline receive the highest number of Facebook engagements on average. As headlines get longer or shorter the average number of Facebook engagements decline.

Twelve plus words may sound like a lot, though if you’re going to make clear the topic, format and use an effective trigram you will need them. Here are some examples:

This Infographic Shows How Only 10 Companies Own All The World’s Food Brands

E-Cigarettes Found to Have 10 times More Cancer Causing Ingredients than Regular Cigarettes

We also looked at the relationship between the number of characters in a headline and average FB engagements. Our findings were as follows:

 Not surprisingly the number of characters has a similar relationship to average Facebook engagements as the number of words. In essence 80 to 95 characters appears optimal.

Thus our research findings would tend to support Outbrain’s previous research that longer headlines work better when it comes to engagement.

Headline Phrases That Engage On Twitter

Will a headline that works on Facebook work equally well on Twitter? Not necessarily. We found the headline phrases that gained the most engagement on Twitter were quite distinct from those that gained high engagement on Facebook. The main exception was the powerful “will make you” phrase which was the top phrase on Facebook and also the fourth most shared phrase on Twitter.

What is particularly interesting is the lack of emotional phrases in the top headlines that resonate on Twitter. This is very different to our findings for Facebook.

The top Twitter phrases have a focus on newness such as “for first time” and “is the new”.

The top trigrams shared on Twitter also focus more on explanations and analysis for example:

• The truth about
• The rise of
• Things to know
• This is what
• What we know

You can test the impact of different headlines on Twitter by trying different text in your tweets.

B2B Headlines

Update: 18th July 2017. We have now completed our analysis of the best B2B headlines where we reviewed the 10 million most shared posts on LinkedIn in 2017. We found significant differences between the best headline phrases, structures, numbers and lengths for B2B headlines compared to B2C headlines.

You can read the full analysis and post here: The best B2B headline phrases, words and formats based on 10 million posts shared on LinkedIn .

The top phrases in headlines shared on LinkedIn were as follows.

We also found a significant difference between optimum headline lengths for B2B and B2C content. The optimum number of words in B2B headlines was much lower as we can see below. The red line is average LinkedIn shares and the blue line is average Facebook shares.

The key point is that there is no simple formula or approach when it comes to popular headlines, you need to research and understand the headlines that resonate with your audience and industry.

Expert Reflections and Advice

We shared our research with a number of content experts to get their thoughts, reflections and advice for content writers. Here is their take on the findings.

Ann Handley

“I love research that quantifies content marketing success. But at the same time, I will be gutted if businesses take this information and conclude that the best headline to use forever and always is something like 10 Ways That Will Make You a Better Headline Writer (and You Won’t Believe What Happens Next!)

That’s a facile (and ridiculous) interpretation. Instead, the broader messages here are:

• Spend as much time writing the headline as you do an entire blog post or social post. Why? Because the headline matters. (Really matters.) (I do this, by the way.)
•  Test what resonates with YOUR audience. (Not mine. And not your co-working neighbor’s. And not your dog sitter’s uncle’s audience. YOURS.)
•  Burn some brain cells getting a little creative with your headlines. This research hopefully inspires you to rethink headlines, because it tells you what kind of headlines have worked for 100m posts in the past. But of course, it’s just a measure of what has worked, not what will work. Think more deeply: What does it suggest? What might it inspire? Use this data as a kind of guidepost to inspire your own, new, never-before-trodden path.”

Andy Crestodina

“I’m sure that some marketers will take this research as prescriptive advice and cram every top trigram into a 15 word headline. “This is why these 10 stunning photos will make you cry tears of joy!” I’ll admit, I’d probably click that.

But think for a minute about the cause behind the correlations. This research is telling us to give readers stronger reasons to click.

Every time our readers see a headline, they do a split second cost-benefit calculation. It doesn’t matter if they’re in an inbox, a social stream or a search results page. The psychology is the same. Is this thing worth two seconds of my time?

The headline’s job is to answer this question. Here’s how:

• Take as many words as you need to make the case that the click is worth it
• Be specific (this is why, this is how, the reason is)
• If it’s not emotional, it better be useful (work for you, x simple tips, you should use)

This research holds some very powerful insights. I’m sure it will change how many marketers craft their headlines. For me, the big takeaway is to maximize the perceived benefit of the click. Because that’s the game we’re all playing: we only click when the likely benefits exceed the cost of 2-seconds of our attention!”

“The B2B research reveals an opportunity for marketers and content creators to stand out not by following the pack but by applying the emotional elements that work for posts in general. B2B content and marketing has come a long way thanks to Joe Pulizzi and Ann Handley but it can go further by tapping into the human voice and connection.”

Michael Brenner

“There are three important things to note from the research.

Headlines matter. Maybe that sounds obvious and most of us know this. But do we all spend as much time as we should on headlines? I suggest spending nearly as much time on the headline as on the article itself!

Curiosity drives shares. Captain obvious here again. But the trick is to find a way to spark that curiosity in every headline. It’s why headlines that start with “Here’s why…” or “The one thing that will make you…” work really well. Because they spark instant curiosity. They make us feel compelled to read.

Tell stories. Yes, you can tell a story in a 15 word headline. Hemingway did it in 6 words with his “For sale: Baby shoes. Never worn.” We tell stories to convey emotion. To bring people into our frame of the world. To forget where they are for a moment. To make them the hero on a journey to a better place.”

“I’m blown away at how hard people work on producing content only to slap on a crappy headline as an afterthought. If you have a great article, don’t sabotage yourself by using a weak hook – there’s nothing wrong with using these catchy phrases. Stop fighting them! Like it or not, click through rates play an ever increasing role in the  organic search  and  social news feed algorithms  that essentially determine if your content is seen or not. Why produce content if not to be consumed? Stop shooting yourself in the foot and use this research.”

Headline Review Questions

The danger of this type of research is that people simply look to reuse the most shared phrases or words in their headlines. However, the real value of the research is a better understanding of the formats and principles of the headlines that resonate with readers. The research suggests that the characteristics of engaging headlines typically include one or more of the following:

• A focus on why the reader should care
• Clarity and promise
• Emotional hooks
• Provoke curiosity
• Provide explanations
• Appeal to a tribe

The research also reinforces the importance of context and of understanding what works in your specific context, such as your audience, your industry, your topics and your social networks. 

With these points in mind here are some questions that may be useful to ask when formulating your headlines:

• Why should the reader care about your content?
• Can you make a promise or claim about the impact of your article on the reader?
• Can you include an emotional element – especially if looking to gain traction on Facebook?
• Are you tapping into a trending topic, if so can you call it out in the headline?
• Can you make it a quiz or challenge?
• Could you position it as an explanation or answer post?
• Who’s your tribe – what headlines resonate with them?
• Will a more partisan or controversial headline appeal to your tribe?
• Are you aiming for 12-18 words in your headline?

How Did We Decide On The Headline For This Post?

We brainstormed a range of possible headlines including ones such as ‘Headlines That Engage: Insights from 100m Posts.’ When we did further research using BuzzSumo, we looked specifically at large research projects in the marketing sector and found that ‘we analyzed’ and ‘we learned’ worked really well as a structure. For example:

• We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO Methodology (7.5k Shares and 1,400 links)

Thus after much deliberation and discussion we decided on using this format for the post headline.

Methodology Note

We looked at the headlines of 100m articles published from March 1st, 2017 to May 10, 2017 and analysed those that gained the most social shares.

We specifically looked at top trigrams (three word phrases) used in headlines. We started by ignoring trigrams that were topics such as “Game of Thrones”.

We were conscious that popular sites can skew the results, therefore for this analysis we only included one headline trigram example per domain. For instance, “can we guess” is a very popular BuzzFeed trigram thus we would only have included one “can we guess” headline from BuzzFeed in our trigram analysis. From the subsequent list we then removed the three most shared examples of each trigram to remove potential outliers, such as a post that got say 100,000 shares.

For our analysis of the optimum number of words and characters in headlines we included all 100m posts.

How To Analyze Headline Phrases Using BuzzSumo

If you want to do some analysis of headline phrases yourself, you can simply put a phrase in double quotes into BuzzSumo such as “can we guess”. The search will return the most shared articles with that phrase in the headline and display the share counts from each network and the number of linking domains. Here is an example of the most shared posts for “the future of “ . You can further refine your search by adding additional words after the phrase in quotes, here is an example: “ the future of” Elon Musk . This will return the most shared headlines with the phrase “the future of” and Elon Musk. You can do this for multiple phrases or phrases and topics.

The various BuzzSumo paid plans allow you to review the most shared headline phrases over the past five years and to export up to 10,000 examples of each phrase with share and link data for further analysis. You can also:

• search in any language
• restrict searches to country top level domains such as .FR
• restrict searches to just headlines used for say infographics or videos
• view successful headlines of long form or short form content, here are most shared “need to know” headlines for posts over 2,000 words
• view the most shared headlines for specific domains such as New York Times
• view the performance of specific phrases on domains, such as “need to know” on New York Times

You may also be interested in our previous post on how to create viral headlines .

Louise Linehan, Steve Rayson, And Henley Wing Chiu

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