long form of essay

How to Write a Long Essay

How to Write a One Page Essay

Writing an essay as part of a school assignment or a project can be a very tedious task, especially if that essay needs to be long. Even the most confident writers may have no trouble writing a few pages for an assignment but may find it challenging to extend that word count as much as possible. If you're assigned a long essay for one of your classes, there's no reason to worry. With some useful tips at your disposal, you can stretch that essay out without making it sound repetitive or boring the reader with an influx of irrelevant information.

What Is a Long Essay?

A long essay is any essay that tends to be longer than three pages or 3,000 words or more. Of course, the definition of a long essay will differ from one classroom to another, depending on the age and level of the students. And even if you're a college student, you may have some professors who consider a five-page essay to be the average, while another teacher considers five pages to be too much. Therefore, it's important to check with your teacher, though they'll usually clarify this when giving the assignment.

Sometimes, the term "long" applies to how many pages, and sometimes it applies to how many paragraphs or words need to be in the essay. Again, this all depends on your teacher, your school's requirements and the nature of the assignment. Either way, hearing your teacher say that you must write a long essay for your next assignment can certainly cause a lot of stress. The good news is that writing a long essay can be much easier than writing a short essay, especially if you're given some meaningful advice.

Why Would You Be Required to Write a Long Essay?

There are many reasons why teachers would assign a long essay to their students. First of all, writing a long essay is an opportunity for a student to really put his or her writing skills to the test. By the time students get to college, they already have an idea as to how to write a decent paper, but perhaps it's within limits. College professors need to make sure that students are able to write well, because eventually, these students may need to write a thesis or dissertation, and there really is no longer essay than that.

So even though you may think of writing a long essay as a torturous assignment, it's actually a great opportunity to practice a very specific skill that will definitely come in handy in other areas of your life. And, if you build up the right mindset for yourself, writing that long essay shouldn't be any more difficult than any other assignment you've been required to complete.

What Is the Standard Essay Format?

There's a standard essay format understood by most English students around the world. This is how essay writing can be taught in a universal way so that students are successful at writing essays no matter where they're studying. A standard essay format typically includes an introduction, three body paragraphs and a conclusion. Of course, the older a student gets and the more experience they have in school, their essays will gradually get longer and will need to require more detail and features (for instance, citing sources) in order to meet the requirements set by the teacher.

When you need to write a long essay, you can and should still base your writing off of this standard essay format. The only difference is that instead of having three body paragraphs, you're going to have a lot more in order to reach the word count or page requirement that you need to meet. This isn't as hard as it sounds. Instead of squeezing your main idea into one paragraph, try to add more examples and details to make it longer. Also, try to think of other key points that support your essay's theme that might not be so obvious at first.

Start Ahead of Time

The best way to relieve the stress that comes with having to write a long essay is to start ahead of time. Too many college students (and high school students) wait until the last possible minute to write an essay. Though some students may certainly be able to get away with this, it'll be a lot harder when it comes to writing a longer essay. Therefore, make sure you give yourself plenty of time to complete the assignment. It may work better for some people to do a little bit each day until they reach their goal. For instance, if you're required to write 3,000 words for your long essay, then you may feel better writing just 500 words a day over a couple of days instead of trying to bang it all out at once.

How to Write a 3,000 Word Essay in a Day

Some students rather get the hard work out of the way, instead of letting it drag out over a week. Writing a long essay of 3,000 words can be done in a day if you just put your mind to it. Do the following:

• Don't schedule any other appointments or assignments for the day.
• Put away any potential distractions, like your phone or the TV.
• Stay off of social media.
• Work somewhere quiet, like the library or a calm cafe.
• Take breaks every few paragraphs.
• Set a timer for ten minutes and try to work the entire time without stopping.

Create Your Essay Structure

Once you've decided whether or not you're going to write the essay over a couple of days or in just one day, it's time to start writing the actual essay. Like with any writing assignment, the first thing you should do is create an outline and organize your overall essay structure. If you need to write around five pages, which makes sense for a long essay, then you should make an outline that will support that. Take a look at an essay format example to get an idea of how yours should be:

• Introduction (more than two paragraphs)
• A starter question (something for the reader to consider)
• Body "paragraph/idea" one (four paragraphs on average)
• Body "paragraph/idea" two (four paragraphs on average]
• Body "paragraph/idea" three (four paragraphs on average)
• A conclusion

If you're wondering how on earth you're going to create a body section that's four paragraphs long, try to think of one main idea and three examples that tie together with it. For instance, if your long essay is an argumentative piece about "The Importance of Waiting Until You're Financially Stable to Have Children" you can think of at least four key reasons why:

• You won't have to struggle to pay for their needs.
• You can give them more opportunities.
• You can travel as a family.
• You can put away money for their college tuition.

For the first idea, you can talk about this point in very general terms. Then, you can write three more paragraphs underneath that, with each paragraph discussing a specific example. The second paragraph, for example, can be about paying for things like diapers, clothes, formula, etc., and how much each item costs. The second example can be about paying for things when the child gets a little older, like their food, their school supplies, etc. Lastly, the third example (and the fourth paragraph in this section) can discuss paying for things that the child will need as a teenager, such as more clothes, sports uniforms, dental work, etc.

Did You Answer All the Questions?

After you feel like you've exhausted all examples, but you're still under word count or page count, go back and make sure you've answered all the questions. These questions may have been questions in the rubric or the writing prompt that your teacher provided, or they may be questions that you've thought of on your own. In fact, when you start thinking of what to write about, you should brainstorm some questions that a reader may want to find the answer to about the topic, and you should try to answer these throughout your essay. Creating more potential questions can help you reach your word count faster.

Can You Change Words?

If you're close to reaching your word count but you're still not quite there, then go back and see if you can change any of the language in your essay to make it longer. For example, if you have a lot of contractions in your paper (can't, won't, isn't, they're) go back and make them two words instead of contractions, and do this throughout the entire essay. This is a great solution because it won't take away from the readership of your essay, and while this won't extend the word count too much, it will definitely help a bit.

Think of Additional Details You Can Add

In addition to changing contractions, you can also think of other details you can add to elongate your essay. There are always more examples you can add or more information you can research that will not only resonate with the reader but increase your overall word count or page count.

For example, if you're talking about how parents who decide to have children once they're financially stable will have the opportunity to put more money toward their child's tuition, then you can go back and add plenty of detail supporting this argument. Did you give an example of how much tuition costs? Did you add details about what parents can do with the money if their children decide not to go to college? What about the different types of college funds that exist? These are all details you can add that will increase the length of your essay, while also adding value.

However, when you do this, keep in mind that you want to be very careful not to add too much "fluff." Fluff is when you add information or details that simply aren't valuable to the writing itself. It makes the reader (who in most cases is your teacher and the one grading the assignment) want to skim over your piece, and this can lead to him or her giving you a lower grade.

Edit, Edit, Edit

Last but not least, in order to write a long essay, you must have the capacity to edit your work. Editing not only helps to ensure your paper is long enough, reads well, and is free from grammatical errors, but it will also give you an opportunity to add in more information here and there. To edit, you should always read out loud to yourself, and take a break from your work, so you can revisit it with a fresh pair of eyes. You can easily check if you've reached the length requirements by clicking on "word count" or counting the number of pages yourself, though your document will reveal this as you scroll down.

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Hana LaRock is a freelance content writer from New York, currently living in Mexico. Before becoming a writer, Hana worked as a teacher for several years in the U.S. and around the world. She has her teaching certification in Elementary Education and Special Education, as well as a TESOL certification. Please visit her website, www.hanalarockwriting.com, to learn more.

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Essay Writing

Welcome to the Purdue OWL

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This resource begins with a general description of essay writing and moves to a discussion of common essay genres students may encounter across the curriculum. The four genres of essays (description, narration, exposition, and argumentation) are common paper assignments you may encounter in your writing classes. Although these genres, also known as the modes of discourse, have been criticized by some composition scholars, the Purdue OWL recognizes the wide spread use of these genres and students’ need to understand and produce these types of essays. We hope these resources will help.

The essay is a commonly assigned form of writing that every student will encounter while in academia. Therefore, it is wise for the student to become capable and comfortable with this type of writing early on in her training.

Essays can be a rewarding and challenging type of writing and are often assigned either to be done in class, which requires previous planning and practice (and a bit of creativity) on the part of the student, or as homework, which likewise demands a certain amount of preparation. Many poorly crafted essays have been produced on account of a lack of preparation and confidence. However, students can avoid the discomfort often associated with essay writing by understanding some common genres.

Before delving into its various genres, let’s begin with a basic definition of the essay.

What is an essay?

Though the word essay has come to be understood as a type of writing in Modern English, its origins provide us with some useful insights. The word comes into the English language through the French influence on Middle English; tracing it back further, we find that the French form of the word comes from the Latin verb exigere , which means "to examine, test, or (literally) to drive out." Through the excavation of this ancient word, we are able to unearth the essence of the academic essay: to encourage students to test or examine their ideas concerning a particular topic.

Essays are shorter pieces of writing that often require the student to hone a number of skills such as close reading, analysis, comparison and contrast, persuasion, conciseness, clarity, and exposition. As is evidenced by this list of attributes, there is much to be gained by the student who strives to succeed at essay writing.

The purpose of an essay is to encourage students to develop ideas and concepts in their writing with the direction of little more than their own thoughts (it may be helpful to view the essay as the converse of a research paper). Therefore, essays are (by nature) concise and require clarity in purpose and direction. This means that there is no room for the student’s thoughts to wander or stray from his or her purpose; the writing must be deliberate and interesting.

This handout should help students become familiar and comfortable with the process of essay composition through the introduction of some common essay genres.

This handout includes a brief introduction to the following genres of essay writing:

• Expository essays
• Descriptive essays
• Narrative essays
• Argumentative (Persuasive) essays

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• University of Wollongong - Essays
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• essay - Student Encyclopedia (Ages 11 and up)

essay , an analytic , interpretative, or critical literary composition usually much shorter and less systematic and formal than a dissertation or thesis and usually dealing with its subject from a limited and often personal point of view.

Some early treatises—such as those of Cicero on the pleasantness of old age or on the art of “divination,” Seneca on anger or clemency , and Plutarch on the passing of oracles—presage to a certain degree the form and tone of the essay, but not until the late 16th century was the flexible and deliberately nonchalant and versatile form of the essay perfected by the French writer Michel de Montaigne . Choosing the name essai to emphasize that his compositions were attempts or endeavours, a groping toward the expression of his personal thoughts and experiences, Montaigne used the essay as a means of self-discovery. His Essais , published in their final form in 1588, are still considered among the finest of their kind. Later writers who most nearly recall the charm of Montaigne include, in England, Robert Burton , though his whimsicality is more erudite , Sir Thomas Browne , and Laurence Sterne , and in France, with more self-consciousness and pose, André Gide and Jean Cocteau .

At the beginning of the 17th century, social manners, the cultivation of politeness, and the training of an accomplished gentleman became the theme of many essayists. This theme was first exploited by the Italian Baldassare Castiglione in his Il libro del cortegiano (1528; The Book of the Courtier ). The influence of the essay and of genres allied to it, such as maxims, portraits, and sketches, proved second to none in molding the behavior of the cultured classes, first in Italy, then in France, and, through French influence, in most of Europe in the 17th century. Among those who pursued this theme was the 17th-century Spanish Jesuit Baltasar Gracián in his essays on the art of worldly wisdom.

Keener political awareness in the 18th century, the age of Enlightenment , made the essay an all-important vehicle for the criticism of society and religion. Because of its flexibility, its brevity , and its potential both for ambiguity and for allusions to current events and conditions, it was an ideal tool for philosophical reformers. The Federalist Papers in America and the tracts of the French Revolutionaries are among the countless examples of attempts during this period to improve the human condition through the essay.

The genre also became the favoured tool of traditionalists of the 18th and 19th centuries, such as Edmund Burke and Samuel Taylor Coleridge , who looked to the short, provocative essay as the most potent means of educating the masses. Essays such as Paul Elmer More’s long series of Shelburne Essays (published between 1904 and 1935), T.S. Eliot ’s After Strange Gods (1934) and Notes Towards the Definition of Culture (1948), and others that attempted to reinterpret and redefine culture , established the genre as the most fitting to express the genteel tradition at odds with the democracy of the new world.

Whereas in several countries the essay became the chosen vehicle of literary and social criticism, in other countries the genre became semipolitical, earnestly nationalistic, and often polemical, playful, or bitter. Essayists such as Robert Louis Stevenson and Willa Cather wrote with grace on several lighter subjects, and many writers—including Virginia Woolf , Edmund Wilson , and Charles du Bos —mastered the essay as a form of literary criticism .

What Are the Different Types and Characteristics of Essays?

• An Introduction to Punctuation
• Ph.D., Rhetoric and English, University of Georgia
• M.A., Modern English and American Literature, University of Leicester
• B.A., English, State University of New York

The term essay comes from the French for "trial" or "attempt." French author Michel de Montaigne coined the term when he assigned the title Essais to his first publication in 1580. In "Montaigne: A Biography" (1984), Donald Frame notes that Montaigne "often used the verb essayer (in modern French, normally to try ) in ways close to his project, related to experience, with the sense of trying out or testing."

An essay is a short work of nonfiction , while a writer of essays is called an essayist. In writing instruction, essay is often used as another word for composition . In an essay, an authorial voice  (or narrator ) typically invites an implied reader  (the audience ) to accept as authentic a certain textual mode of experience. 

Definitions and Observations

• "[An essay is a] composition , usually in prose .., which may be of only a few hundred words (like Bacon's "Essays") or of book length (like Locke's "Essay Concerning Human Understanding") and which discusses, formally or informally, a topic or a variety of topics." (J.A. Cuddon, "Dictionary of Literary Terms". Basil, 1991)
• " Essays are how we speak to one another in print — caroming thoughts not merely in order to convey a certain packet of information, but with a special edge or bounce of personal character in a kind of public letter." (Edward Hoagland, Introduction, "The Best American Essays : 1999". Houghton, 1999)
• "[T]he essay traffics in fact and tells the truth, yet it seems to feel free to enliven, to shape, to embellish, to make use as necessary of elements of the imaginative and the fictive — thus its inclusion in that rather unfortunate current designation ' creative nonfiction .'" (G. Douglas Atkins, "Reading Essays: An Invitation". University of Georgia Press, 2007)

Montaigne's Autobiographical Essays "Although Michel de Montaigne, who fathered the modern essay in the 16th century, wrote autobiographically (like the essayists who claim to be his followers today), his autobiography was always in the service of larger existential discoveries. He was forever on the lookout for life lessons. If he recounted the sauces he had for dinner and the stones that weighted his kidney, it was to find an element of truth that we could put in our pockets and carry away, that he could put in his own pocket. After all, Philosophy — which is what he thought he practiced in his essays, as had his idols, Seneca and Cicero, before him — is about 'learning to live.' And here lies the problem with essayists today: not that they speak of themselves, but that they do so with no effort to make their experience relevant or useful to anyone else, with no effort to extract from it any generalizable insight into the human condition." (Cristina Nehring, "What’s Wrong With the American Essay." Truthdig, Nov. 29, 2007)

The Artful Formlessness of the Essay "[G]ood essays are works of literary art. Their supposed formlessness is more a strategy to disarm the reader with the appearance of unstudied spontaneity than a reality of composition. . . . "The essay form as a whole has long been associated with an experimental method. This idea goes back to Montaigne and his endlessly suggestive use of the term essai for his writing. To essay is to attempt, to test, to make a run at something without knowing whether you are going to succeed. The experimental association also derives from the other fountain-head of the essay, Francis Bacon , and his stress on the empirical inductive method, so useful in the development of the social sciences." (Phillip Lopate, "The Art of the Personal Essay". Anchor, 1994)

Articles vs. Essays "[W]hat finally distinguishes an essay from an article may just be the author's gumption, the extent to which personal voice, vision, and style are the prime movers and shapers, even though the authorial 'I' may be only a remote energy, nowhere visible but everywhere present." (Justin Kaplan, ed. "The Best American Essays: 1990". Ticknor & Fields, 1990) "I am predisposed to the essay with knowledge to impart — but, unlike journalism, which exists primarily to present facts, the essays transcend their data, or transmute it into personal meaning. The memorable essay, unlike the article, is not place or time-bound; it survives the occasion of its original composition. Indeed, in the most brilliant essays, language is not merely the medium of communication ; it is communication." (Joyce Carol Oates, quoted by Robert Atwan in "The Best American Essays, College Edition", 2nd ed. Houghton Mifflin, 1998) "I speak of a 'genuine' essay because fakes abound. Here the old-fashioned term poetaster may apply, if only obliquely. As the poetaster is to the poet — a lesser aspirant — so the average article is to the essay: a look-alike knockoff guaranteed not to wear well. An article is often gossip. An essay is reflection and insight. An article often has the temporary advantage of social heat — what's hot out there right now. An essay's heat is interior. An article can be timely, topical, engaged in the issues and personalities of the moment; it is likely to be stale within the month. In five years it may have acquired the quaint aura of a rotary phone. An article is usually Siamese-twinned to its date of birth. An essay defies its date of birth — and ours, too. (A necessary caveat: some genuine essays are popularly called 'articles' — but this is no more than an idle, though persistent, habit of speech. What's in a name? The ephemeral is the ephemeral. The enduring is the enduring.)" (Cynthia Ozick, "SHE: Portrait of the Essay as a Warm Body." The Atlantic Monthly, September 1998)

The Status of the Essay "Though the essay has been a popular form of writing in British and American periodicals since the 18th century, until recently its status in the literary canon has been, at best, uncertain. Relegated to the composition class, frequently dismissed as mere journalism, and generally ignored as an object for serious academic study, the essay has sat, in James Thurber's phrase, ' on the edge of the chair of Literature.' "In recent years, however, prompted by both a renewed interest in rhetoric and by poststructuralist redefinitions of literature itself, the essay — as well as such related forms of 'literary nonfiction' as biography , autobiography , and travel and nature writing — has begun to attract increasing critical attention and respect." (Richard Nordquist, "Essay," in "Encylopedia of American Literature", ed. S. R. Serafin. Continuum, 1999)

The Contemporary Essay "At present, the American magazine essay , both the long feature piece and the critical essay, is flourishing, in unlikely circumstances... "There are plenty of reasons for this. One is that magazines, big and small, are taking over some of the cultural and literary ground vacated by newspapers in their seemingly unstoppable evaporation. Another is that the contemporary essay has for some time now been gaining energy as an escape from, or rival to, the perceived conservatism of much mainstream fiction... "So the contemporary essay is often to be seen engaged in acts of apparent anti-novelization: in place of plot , there is drift or the fracture of numbered paragraphs; in place of a frozen verisimilitude, there may be a sly and knowing movement between reality and fictionality; in place of the impersonal author of standard-issue third-person realism, the authorial self pops in and out of the picture, with a liberty hard to pull off in fiction." (James Wood, "Reality Effects." The New Yorker, Dec. 19 & 26, 2011)

The Lighter Side of Essays: "The Breakfast Club" Essay Assignment "All right people, we're going to try something a little different today. We are going to write an essay of not less than a thousand words describing to me who you think you are. And when I say 'essay,' I mean 'essay,' not one word repeated a thousand times. Is that clear, Mr. Bender?" (Paul Gleason as Mr. Vernon) Saturday, March 24, 1984 Shermer High School Shermer, Illinois 60062 Dear Mr. Vernon, We accept the fact that we had to sacrifice a whole Saturday in detention for whatever it was we did wrong. What we did was wrong. But we think you're crazy to make us write this essay telling you who we think we are. What do you care? You see us as you want to see us — in the simplest terms, in the most convenient definitions. You see us as a brain, an athlete, a basket case, a princess and a criminal. Correct? That's the way we saw each other at seven o'clock this morning. We were brainwashed... But what we found out is that each one of us is a brain and an athlete and a basket case, a princess, and a criminal. Does that answer your question? Sincerely yours, The Breakfast Club (Anthony Michael Hall as Brian Johnson, "The Breakfast Club", 1985)

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The Ins and Outs of Writing Long-Form Content

Published: June 09, 2020

Let's talk about content.

More specifically, long-form content.

Not only that, but why it's a good idea to have on your website.

Let's say you're looking for a resource about how to start an online business . You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. You're probably going to want a lengthy resource that's valuable, right?

This is the glory of long-form writing. It gives you a chance to provide highly motivated readers with a ton of value and context. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read.

That doesn't mean that short-form content isn't useful for your website. You should have both to serve different purposes. Let's take a minute to look at how.

Long-Form Content

On the surface, long-form content doesn't sound like it's great for user engagement. It might seem counterintuitive to give your audience more to read in order to keep them on your website longer. But it's true, and I'm going to dive into why below.

I'm here, however, to debunk that myth. Let's add a definition to the term, first.

What is long-form content?

Long-form content describes a piece of writing that is between 1,000 — 7,500 words. You might want to read long-form content to get a deep dive of complicated subjects from a robust source of writing.

The purpose of long-form content is to provide valuable information to the reader. If you write long-form pieces — and make sure those articles and essays are useful to your audience — you can increase the time spent on your site and value to your reader.

More than that, if you optimize your website for search engines and add calls-to-action in the body of your piece, you can improve lead generation. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Similarly, for essays and academic writing, you should structure your content to make it easier for the reader to understand your question, argument, and analysis. With the growth of AI essay writers , content writers, and blog writers, making engaging and optimized content is becoming even easier.

Sounds pretty great, right?

But wait — if there's content that's long-form, there has to be a short version, right? It's important to know the difference between the two so you know how to best serve your audience.

Long-form content vs. short-form content

Short-form content can be extremely helpful to readers who want a quick answer to their queries. For instance, you can offer short-form content to provide a simple definition or explain a product in small portions . Short-form content gives your reader the information fast so their attention doesn't wane.

This type of shorter writing is generally under 1,000 words. It provides a general overview and saves readers time. Long-form content, on the other hand, goes deeper into topics.

In addition to diving deeper into topics, long-form content can aid with ranking highly on search engines and build your website's reputation.

For example, this article, about how to write a blog post , has earned thousands of views. Additionally, the average time spent on the page is about four minutes. From these metrics, we can guess that this 17-minute read, well over 1,000 words, was successful in providing value to the reader.

This doesn't mean that you should fill your blog with 17-minute reads. But it can be useful to start thinking of how long-form content can be effective for your audience. How can you provide ample writing that's actionable for readers?

If you build an archive of long-form content that's valuable for readers, you can create a reputation as a source people look to first to help them solve their questions. It's kind of like ordering a product online. You're probably more likely to order from a site you've used many times before, that has proved to be reputable, instead of trying out a brand new ecommerce option.

Let's look at another reason why long-form, valuable writing is successful: page rank on Google. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs).

When a search query is typed into Google, the search engine crawls websites for content that will help solve that user's query. Web pages that have a longer time spent on site than others suggest to Google that browsers found that information important enough to stay on that page.

As a result, Google is more likely to suggest that page above others. (Don't forget that a page optimized for SEO is also a huge boost to improving rank).

So now you know why long-form content is important to have on your site: It provides values to readers, can earn you a reputable reputation, and brings more eyes to your site. But what does successful long-form content look like? Let's take a look at some examples.

Long-Form Content Examples

Before we talk about how to write long-form content, let's look at some effective examples. These examples show how long-form content can be optimized for the reader's comprehension.

1. Hayley Williams Isn't Afraid Anymore by Rolling Stone

This long-form profile about solo artist Hayley Wiliams, written by Brittany Spanos for Rolling Stone , does a great job of performing other content produced by Rolling Stone about the same topic, or those that are similar.

Within the profile, other works previously done by Williams or her rock band, Paramore, are featured and hyperlinked to previous RS articles that are applicable. For instance, the word "Paramore" was hyperlinked to an internal tag of the same name, showing all previous RS posts that mentioned the band.

A particularly intriguing mention of past works related to the topic, Williams, comes up in the sidebar of the feature. There, you can find previous music reviews of the singer/songwriter's releases. This is a visual way to promote past content, and one that catches the attention of readers.

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If you want to include other works in your long-form content that relate to the article, consider an approach similar to this one. You'll give the reader a break from reading the piece to queue up similar posts for later. Additionally, you'll provide more value to the article by offering up supporting ideas.

2. Getting Started with Google Remarketing Ads by Mailchimp

Mailchimp is a marketing software platform. This post is a guide to navigating setting up Google Remarketing Ads. Complete guides about a topic that pertains to your industry are a wonderful example of a long-form content piece that you can add to your blog.

What's great about this article is that it shows off a table of contents, different languages to read in, and social sharing options.

Adding in a table of contents helps the reader easily navigate through a longer piece if they are only interested in one section. And international readers are able to read in their native language with the opportunity to translate the text.

3. Delivering Emails with Litmus by Litmus

This long-form content is a transcription of a podcast episode that was embedded into the post. I get it: Even with software available, it's taxing work to do a transcription. Even this short, 18-minute episode was not an easy feat to transpose.

However, if you create YouTube videos or podcasts, a transcription can make your audio/video content accessible to audience members who are hearing impaired.

If for some reason, the embed of the audio file doesn't work or a quote doesn't come through clearly, the non-hearing impaired listeners can identify what was said without having to mentally fill in the blanks. I would find a transcription helpful if I were writing an article and wanted to pull a quote, or if I wanted directions on how to use software and didn't want to keep rewinding.

4. 77 Essential Social Media Marketing Statistics for 2020 by HubSpot

Data is great material for a long-form post, like this one from HubSpot. This post is classified as a long read, but because the statistics included are short and formatted in a comprehensible way, readers are able to get through the post easily.

When you section off stats, for instance, "General Social Media Marketing Statistics," and "Facebook Statistics," you make it easier for readers to jump to the section they're looking for. Additionally, the words are sectioned off for organization.

Now that you've seen some examples, you're probably stoked to get started writing your long-form content. Before you do, take a look at the tips below to make sure your work is actionable, comprehensive, and accessible.

How to Write Long-Form Content

Outside of concrete grammar rules, like subjects and predicates, there's no "right" or "wrong" way to write. That said, there are ways to create content that's digestible and useful to readers. I'm going to be referencing using HubSpot, but feel free to use similar software to format your post.

Writing Long-Form Content

• Form your paragraphs in comprehensible sections.
• Section off your main ideas.
• Make sure your thoughts are organized.
• Describe the 'so what?' of each section.
• Keep a conversational tone throughout your piece.
• Hook the reader with an engaging introduction.
• Add visuals to break up long sections of text.

1. Form your paragraphs in comprehensible sections.

When you sit down to write your long-form piece, take note of paragraph structure. To optimize your piece for readability, keep paragraphs short. Ideally, paragraphs shouldn't be longer than three sentences, unless it makes sense to add more.

Let's talk about that exception. If you're writing a paragraph where the impact is best presented in rhetorical questions, for example, it might look better to keep those questions in the same section.

Does the paragraph have an effect on the reader? Do you effectively get your point across? How will you use paragraphs to make content digestible? Are you pulling the reader in with your formatting?

In some cases, it’s alright to ignore the three-sentence rule if, like above, each sentence flows together. Adding an entire new paragraph just to fit that extra question doesn't provide the same effect and does little for formatting.

2. Section off your main ideas.

Headers are your friends. H2s, H3s, and H4s can be found in almost every writing tool, such as Docs, Word, WordPress, HubSpot, and other software programs. Headers help you guide the reader through the main ideas of your piece by breaking off your content into sections.

For instance, in this piece, the main idea of this section is "How to Write Long-form Content," so I made it the H2, which is generally used for titles and main ideas. The list items underneath this section are formatted into H3s, which support that main idea. If I were to add subsections underneath any of these list items, they would be H4s.

Headers split up long sections of your text and assist with organization. If this piece lacked these items, it would be pretty difficult to navigate. Additionally, when I'm outlining a long-form post, planning headers in advance supports me in writing effective content — I can visualize what I need to add to make each portion effective.

3. Make sure your thoughts are organized.

It's crucial for long-form content to make sense. So, before you press "publish," read over your piece for organization. Ask yourself if your piece has a beginning, middle, and ending that readers can follow.

Your sections should have a logical format. For example, in this piece, I wouldn't have jumped into providing steps to writing long-form content without first explaining the definition. Think about if Cinderella started with the royal wedding, then circled back to Cinderella cleaning the house — that wouldn't make much sense.

Readers could get confused if your work isn't organized in a logical way, so be mindful of formatting.

4. Describe the 'so what?' of each section.

Long-form content has an added difficulty of keeping readers engaged throughout the piece. To combat this, make every paragraph count. This will do two things: Avoid unnecessary added length, and keep readers compelled.

When you write a longer piece, you don't need to add extra information that doesn't serve the purpose of the post. This can lead to convoluted, intricate paragraphs or sections that don't make much sense.

To keep readers interested, get to the point. End sections with why the readers should care. This ensures they get the most out of your article.

5. Keep a conversational tone throughout your piece.

This tip circles back to keeping the attention of viewers. Instead of taking an extremely formal tone, it's okay to lighten up a little. In college, whenever I read academic textbooks, it was hard to keep my focus. The highly technical language couldn't keep my interest.

Unless your article is an academic journal, you don't have to use complicated language to seem like an expert on your topic. If you give well, researched, thoughtful, and actionable content, readers will find your post useful. Trying to sound "too" formal could actually have the negative effect and leave your readers feeling like they don't have any takeaways.

6. Hook the reader with an engaging introduction.

Depending on the platform you use to post your long-form article, the estimated read time is given to the reader. For instance, on the HubSpot Blog, when you click on an article, you can see the read time underneath the title.

Some people might see that read time and immediately feel compelled to skim, especially if it's something like 18 minutes. To hook the reader, make your introduction something that grabs their attention.

One of my colleagues is great at this — he will present an anecdote in the beginning of the piece and continues to use that anecdote to illustrate points throughout the rest of the article. It leads to gripping posts I’m sad to finish.

If you can't think of a story or life experience to use to pull the reader in, give a relevant statistic in the above-the-fold information. What you present above the fold is what's going to make that reader think, "Oh, I have to keep going!"

7. Add visuals to break up long sections of text.

In addition to breaking up long sections with short paragraphs and headers, eye-catching visuals are another way to break up long sections and keep the reader engaged. Personally, if I'm skimming an article and see a picture or graph included, I'm immediately drawn back into the piece.

You don't always have to use images or videos. Blockquotes and anchor text are also amazing tools. Blockquotes are those huge quotes you see highlighted in articles, and anchor text directs your reader back to sections you reference earlier in the piece.

Generally, you can find these tools within the software you're using. In HubSpot, blockquotes can be added by going to the header tab, and anchor text can be found by opening the "Insert" category.

Remember to have fun with your long-form content. Writing is a creative process, and readers can tell when something was a drag to write (It's probably a drag to read).

Long-form writing has its own advantages over short-form content, even though the latter might be the quickest way to beef up your archive. It's so valuable to have longer pieces on your site, and readers will definitely find them useful.

Don't forget to share this post!

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• How to write an essay introduction | 4 steps & examples

How to Write an Essay Introduction | 4 Steps & Examples

Published on February 4, 2019 by Shona McCombes . Revised on July 23, 2023.

A good introduction paragraph is an essential part of any academic essay . It sets up your argument and tells the reader what to expect.

The main goals of an introduction are to:

• Catch your reader’s attention.
• Give background on your topic.
• Present your thesis statement —the central point of your essay.

This introduction example is taken from our interactive essay example on the history of Braille.

The invention of Braille was a major turning point in the history of disability. The writing system of raised dots used by visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

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Table of contents

Step 1: hook your reader, step 2: give background information, step 3: present your thesis statement, step 4: map your essay’s structure, step 5: check and revise, more examples of essay introductions, other interesting articles, frequently asked questions about the essay introduction.

Your first sentence sets the tone for the whole essay, so spend some time on writing an effective hook.

Avoid long, dense sentences—start with something clear, concise and catchy that will spark your reader’s curiosity.

The hook should lead the reader into your essay, giving a sense of the topic you’re writing about and why it’s interesting. Avoid overly broad claims or plain statements of fact.

Examples: Writing a good hook

Take a look at these examples of weak hooks and learn how to improve them.

• Braille was an extremely important invention.
• The invention of Braille was a major turning point in the history of disability.

The first sentence is a dry fact; the second sentence is more interesting, making a bold claim about exactly  why the topic is important.

• The internet is defined as “a global computer network providing a variety of information and communication facilities.”
• The spread of the internet has had a world-changing effect, not least on the world of education.

Avoid using a dictionary definition as your hook, especially if it’s an obvious term that everyone knows. The improved example here is still broad, but it gives us a much clearer sense of what the essay will be about.

• Mary Shelley’s  Frankenstein is a famous book from the nineteenth century.
• Mary Shelley’s Frankenstein is often read as a crude cautionary tale about the dangers of scientific advancement.

Instead of just stating a fact that the reader already knows, the improved hook here tells us about the mainstream interpretation of the book, implying that this essay will offer a different interpretation.

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Next, give your reader the context they need to understand your topic and argument. Depending on the subject of your essay, this might include:

• Historical, geographical, or social context
• An outline of the debate you’re addressing
• A summary of relevant theories or research about the topic
• Definitions of key terms

The information here should be broad but clearly focused and relevant to your argument. Don’t give too much detail—you can mention points that you will return to later, but save your evidence and interpretation for the main body of the essay.

How much space you need for background depends on your topic and the scope of your essay. In our Braille example, we take a few sentences to introduce the topic and sketch the social context that the essay will address:

Now it’s time to narrow your focus and show exactly what you want to say about the topic. This is your thesis statement —a sentence or two that sums up your overall argument.

This is the most important part of your introduction. A  good thesis isn’t just a statement of fact, but a claim that requires evidence and explanation.

The goal is to clearly convey your own position in a debate or your central point about a topic.

Particularly in longer essays, it’s helpful to end the introduction by signposting what will be covered in each part. Keep it concise and give your reader a clear sense of the direction your argument will take.

As you research and write, your argument might change focus or direction as you learn more.

For this reason, it’s often a good idea to wait until later in the writing process before you write the introduction paragraph—it can even be the very last thing you write.

When you’ve finished writing the essay body and conclusion , you should return to the introduction and check that it matches the content of the essay.

It’s especially important to make sure your thesis statement accurately represents what you do in the essay. If your argument has gone in a different direction than planned, tweak your thesis statement to match what you actually say.

To polish your writing, you can use something like a paraphrasing tool .

You can use the checklist below to make sure your introduction does everything it’s supposed to.

Checklist: Essay introduction

My first sentence is engaging and relevant.

I have introduced the topic with necessary background information.

I have defined any important terms.

My thesis statement clearly presents my main point or argument.

Everything in the introduction is relevant to the main body of the essay.

You have a strong introduction - now make sure the rest of your essay is just as good.

• Argumentative
• Literary analysis

This introduction to an argumentative essay sets up the debate about the internet and education, and then clearly states the position the essay will argue for.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

This introduction to a short expository essay leads into the topic (the invention of the printing press) and states the main point the essay will explain (the effect of this invention on European society).

In many ways, the invention of the printing press marked the end of the Middle Ages. The medieval period in Europe is often remembered as a time of intellectual and political stagnation. Prior to the Renaissance, the average person had very limited access to books and was unlikely to be literate. The invention of the printing press in the 15th century allowed for much less restricted circulation of information in Europe, paving the way for the Reformation.

This introduction to a literary analysis essay , about Mary Shelley’s Frankenstein , starts by describing a simplistic popular view of the story, and then states how the author will give a more complex analysis of the text’s literary devices.

Mary Shelley’s Frankenstein is often read as a crude cautionary tale. Arguably the first science fiction novel, its plot can be read as a warning about the dangers of scientific advancement unrestrained by ethical considerations. In this reading, and in popular culture representations of the character as a “mad scientist”, Victor Frankenstein represents the callous, arrogant ambition of modern science. However, far from providing a stable image of the character, Shelley uses shifting narrative perspectives to gradually transform our impression of Frankenstein, portraying him in an increasingly negative light as the novel goes on. While he initially appears to be a naive but sympathetic idealist, after the creature’s narrative Frankenstein begins to resemble—even in his own telling—the thoughtlessly cruel figure the creature represents him as.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
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Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

The “hook” is the first sentence of your essay introduction . It should lead the reader into your essay, giving a sense of why it’s interesting.

To write a good hook, avoid overly broad statements or long, dense sentences. Try to start with something clear, concise and catchy that will spark your reader’s curiosity.

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

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