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Elon Musk By Walter Isaacson

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PayPal and SpaceX

X (formerly Twitter)

When was Elon Musk born?

Where did elon musk go to school, what did elon musk accomplish.

Elon Musk (born June 28, 1971, Pretoria , South Africa) South African -born American entrepreneur who cofounded the electronic-payment firm PayPal and formed SpaceX , maker of launch vehicles and spacecraft . He was also one of the first significant investors in, as well as chief executive officer of, the electric car manufacturer Tesla. In addition, Musk acquired Twitter (later X) in 2022.

Musk was born to a South African father and a Canadian mother. He displayed an early talent for computers and entrepreneurship. At age 12 he created a video game and sold it to a computer magazine. In 1988, after obtaining a Canadian passport, Musk left South Africa because he was unwilling to support apartheid through compulsory military service and because he sought the greater economic opportunities available in the United States .

Musk attended Queen’s University in Kingston, Ontario, and in 1992 he transferred to the University of Pennsylvania , Philadelphia, where he received bachelor’s degrees in physics and economics in 1997. He enrolled in graduate school in physics at Stanford University in California , but he left after only two days because he felt that the Internet had much more potential to change society than work in physics. In 1995 he founded Zip2 , a company that provided maps and business directories to online newspapers. In 1999 Zip2 was bought by the computer manufacturer Compaq for $307 million, and Musk then founded an online financial services company, X.com, which later became PayPal, which specialized in transferring money online. The online auction eBay bought PayPal in 2002 for $1.5 billion.

Musk was long convinced that for life to survive, humanity has to become a multiplanet species. However, he was dissatisfied with the great expense of rocket launchers. In 2002 he founded Space Exploration Technologies (SpaceX) to make more affordable rockets. Its first two rockets were the Falcon 1 (first launched in 2006) and the larger Falcon 9 (first launched in 2010), which were designed to cost much less than competing rockets. A third rocket, the Falcon Heavy (first launched in 2018), was designed to carry 117,000 pounds (53,000 kg) to orbit, nearly twice as much as its largest competitor, the Boeing Company’s Delta IV Heavy, for one-third the cost. SpaceX has announced the successor to the Falcon 9 and the Falcon Heavy: the Super Heavy–Starship system. The Super Heavy first stage would be capable of lifting 100,000 kg (220,000 pounds) to low Earth orbit . The payload would be the Starship, a spacecraft designed for providing fast transportation between cities on Earth and building bases on the Moon and Mars. SpaceX also developed the Dragon spacecraft, which carries supplies to the International Space Station (ISS). Dragon can carry as many as seven astronauts, and it had a crewed flight carrying astronauts Doug Hurley and Robert Behnken to the ISS in 2020. The first test flights of the Super Heavy–Starship system launched in 2020. In addition to being CEO of SpaceX, Musk was also chief designer in building the Falcon rockets, Dragon, and Starship. SpaceX is contracted to build the lander for the astronauts returning to the Moon by 2025 as part of NASA ’s Artemis space program.

Musk had long been interested in the possibilities of electric cars, and in 2004 he became one of the major funders of Tesla Motors (later renamed Tesla), an electric car company founded by entrepreneurs Martin Eberhard and Marc Tarpenning . In 2006 Tesla introduced its first car, the Roadster , which could travel 245 miles (394 km) on a single charge. Unlike most previous electric vehicles, which Musk thought were stodgy and uninteresting, it was a sports car that could go from 0 to 60 miles (97 km) per hour in less than four seconds. In 2010 the company’s initial public offering raised about $226 million. Two years later Tesla introduced the Model S sedan, which was acclaimed by automotive critics for its performance and design. The company won further praise for its Model X luxury SUV, which went on the market in 2015. The Model 3, a less-expensive vehicle, went into production in 2017 and became the best-selling electric car of all time.

Dissatisfied with the projected cost ($68 billion) of a high-speed rail system in California, Musk in 2013 proposed an alternate faster system, the Hyperloop , a pneumatic tube in which a pod carrying 28 passengers would travel the 350 miles (560 km) between Los Angeles and San Francisco in 35 minutes at a top speed of 760 miles (1,220 km) per hour, nearly the speed of sound . Musk claimed that the Hyperloop would cost only $6 billion and that, with the pods departing every two minutes on average, the system could accommodate the six million people who travel that route every year. However, he stated, between running SpaceX and Tesla, he could not devote time to the Hyperloop’s development.

X (formerly Twitter )

Musk joined the social media service Twitter in 2009, and, as @elonmusk, he became one of the most popular accounts on the site, with more than 85 million followers as of 2022. He expressed reservations about Tesla’s being publicly traded, and in August 2018 he made a series of tweets about taking the company private at a value of $420 per share, noting that he had “secured funding.” (The value of $420 was seen as a joking reference to April 20, a day celebrated by devotees of cannabis .) The following month the U.S. Securities and Exchange Commission (SEC) sued Musk for securities fraud, alleging that the tweets were “false and misleading.” Shortly thereafter Tesla’s board rejected the SEC’s proposed settlement, reportedly because Musk had threatened to resign. However, the news sent Tesla stock plummeting, and a harsher deal was ultimately accepted. Its terms included Musk’s stepping down as chairman for three years, though he was allowed to continue as CEO; his tweets were to be preapproved by Tesla lawyers, and fines of $20 million for both Tesla and Musk were levied.

Musk was critical of Twitter’s commitment to principles of free speech , in light of the company’s content-moderation policies. Early in April 2022, Twitter’s filings with the SEC disclosed that Musk had bought more than 9 percent of the company. Shortly thereafter Twitter announced that Musk would join the company’s board, but Musk decided against that and made a bid for the entire company, at a value of $54.20 a share, for $44 billion. Twitter’s board accepted the deal, which would make him sole owner of the company. Musk stated that his plans for the company included “enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans.” In July 2022 Musk announced that he was withdrawing his bid, stating that Twitter had not provided sufficient information about bot accounts and claiming that the company was in “material breach of multiple provisions” of the purchase agreement. Bret Taylor, the chair of Twitter’s board of directors, responded by saying that the company was “committed to closing the transaction on the price and terms agreed upon with Mr. Musk.” Twitter sued Musk to force him to buy the company. In September 2022 Twitter’s shareholders voted to accept Musk’s offer. Facing a legal battle, Musk ultimately proceeded with the deal, and it was completed in October.

Among Musk’s first acts as Twitter’s owner were to lay off about half the company and to allow users to purchase for $8 a month the blue check-mark verification, which had previously been bestowed by Twitter upon notable figures. In addition, he disbanded Twitter’s content-moderation body and reinstated many banned accounts, most notably that of former U.S. president Donald Trump , which had been suspended after the U.S. Capitol attack on January 6, 2021 . Advertising revenue fell sharply as many companies withdrew their ads from the platform. Musk changed the name of the company from Twitter to X in July 2023. (Tweets became posts with the change.)

5 Things You May Not Know About Elon Musk

He developed and sold a video game at age 12

The budding CEO got his start in the technology industry after seeing a computer in a store for the first time at age 10. He learned to program and developed the code for a shooting-spaceship game called Blastar, which he sold to a computer magazine for $500. Naturally, the boy with grand ambitions didn't stop there, and he devised plans with his younger brother, Kimbal, to open an arcade near their school. However, those plans were nixed when their parents refused to provide their legal consent for a permit, and the brothers wound up selling chocolates to classmates instead.

He spent just two days at Stanford University

Musk enrolled at Stanford in 1995 for graduate studies in applied physics, but by that point, he was consumed with the game-changing capabilities of the internet. When applying for academic deferment, Musk said he would return in six months if his endeavors didn't pan out; the department chairman replied that he didn't expect to see the young computer whiz again, a prediction that proved 100 percent accurate. Musk went on to found Zip2, which established an online presence for brick-and-mortar organizations, and by the time Compaq swooped in to buy the company four years later, there was little need to resume his formal education.

Tech Giants: Elon way from home. Elon Musk, an entrepreneur and inventor known for founding the private space-exploration corporation SpaceX, as well as co-founding Tesla Motors and Paypal, poses for a portrait in Los Angeles, California, on July 25, 2008.

He inspired the creation of a solar power company

In 2004, Musk was driving with his cousin Lyndon Rive to Burning Man, the annual late-summer festival held in Nevada's Black Rock Desert. A successful software entrepreneur in his own right, Rive confessed a desire to embark on a more meaningful enterprise. Musk suggested he consider the possibilities of solar power, and over the course of the drive and subsequent hedonism in the desert, the idea blossomed. Rive and his brother Peter created SolarCity, which grew into the country’s largest solar provider with their cousin on board as chairman. Something about Burning Man clearly fires up Musk’s imagination; he claims to have conceived the idea of a vertical takeoff and landing electric plane at the festival, calling it a "very creative place."

He is the real-life model for 'Iron Man's' Tony Stark

When Iron Man writer and director Jon Favreau was exploring ways to humanize the character of Tony Stark, the charismatic, super-smart protagonist of the comic book and movie series, actor Robert Downey Jr. suggested he get in touch with Musk. Favreau wound up shooting parts of Iron Man 2 at the SpaceX factory, and Musk later found a way to replicate his fictional counterpart’s methods of designing rocket parts on a computer screen by waving his hands across a sensor.

He owns a James Bond car

Musk owns the Lotus Esprit from the 1977 James Bond flick The Spy Who Loved Me , which (spoiler alert!) turns into a submarine after Bond and his beautiful female companion zoom off a pier to escape the enemy. Known as "Wet Nellie," the stunt car languished for years in a storage unit before being sold to an anonymous buyer at a London auction in 2013. After the buyer was revealed to be Musk, he released a statement in which he expressed disappointment that the car did not actually turn into a real submarine, adding, "What I'm going to do is upgrade it with a Tesla electric powertrain and try to make it transform for real."

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Elon Musk: The Complete Biography of an Extraordinary Innovator

by history tools
March 26, 2024

Elon Musk is one of the most famous entrepreneurs and business leaders of the 21st century. As the co-founder of PayPal, CEO of Tesla Motors and SpaceX, and driving force behind many other companies, Musk has had an outsized influence on technology, space exploration, and solving some of humanity‘s biggest challenges.

Let‘s take a closer look at Musk’s remarkable life story, complex persona, monumental successes and occasional setbacks, and what makes him such a polarizing character.

Childhood and Early Life in South Africa

Musk was born on June 28, 1971 in Pretoria, one of South Africa’s wealthiest and most segregated cities during apartheid. His mother Maye was a famous dietitian and model who grew up in Canada, while his father Errol was a wealthy white South African electromechanical engineer.

As a child, Musk was an avid reader and self-taught computer programmer. At age 12 he created and sold a video game called Blastar to a computer magazine for $500. But his relationship with his father was difficult – his parents divorced when he was 9 years old. Musk chose to live mostly with his father, which he would later regret considering they became estranged.

Discovering His Calling

After spending two years in the South African military, Musk moved to Canada at age 19. He studied at Queen‘s University in Ontario for two years, avoiding mandatory service in the South African military, before transferring to the University of Pennsylvania.

At Penn, Musk pursued a Bachelor’s degree in Physics as well as a Bachelor’s degree in Economics. Most notably, he rekindled an early passion by taking extra classes at the Stanford School of Engineering. It was a harbinger of innovations to come.

Founding Zip2 and PayPal

In 1995 Musk dropped out of Stanford’s PhD program to found his first startup Zip2 Corporation with his brother Kimbal. Zip2 provided online city guides to newspapers like the New York Times and Chicago Tribune.

Compaq bought Zip2 in 1999 for $307 million, earning Musk $22 million. He soon co-founded X.com, one of the first online banks providing services like checking accounts and money transfers.

X.com merged with its rival Confinity in 2000 to become PayPal, with Musk serving as the new CEO. Despite internal struggles at the new company, PayPal went on to revolutionize online payments. In 2002 eBay acquired PayPal for $1.5 billion in stock, of which Musk received $175 million.

“If something‘s important enough you should try, even if the probable outcome is failure.”

Making History with SpaceX

Flush with cash from the PayPal sale, Musk founded Space Exploration Technologies (SpaceX) in 2002 with an audacious long-term goal: make humanity multi-planetary by establishing a human colony on Mars.

SpaceX develops rockets, spacecraft and satellites aimed at revolutionizing space transportation to eventually make it affordable for private citizens to travel into orbit and to other planets. It almost went bankrupt in 2008, but Musk kept it afloat with personal funds.

In 2012 SpaceX’s Dragon spacecraft became the first commercial spaceship to deliver cargo to the International Space Station. And in 2020 SpaceX sent astronauts to the ISS for the first time, effectively resurrecting American manned spaceflight.

Tesla Accelerates Ahead with Musk at the Helm

Also in 2004 Musk made the series A investment round in Tesla Motors and joined Tesla’s board of directors as chairman. Founded by Martin Eberhard and Marc Tarpenning in 2003, Tesla aimed to prove electric cars could be better than gasoline-powered cars.

The original Roadster sports car impressed critics, but by 2007 Tesla was also on the verge of bankruptcy. Musk invested heavily in Tesla and took over leadership of the company, serving as CEO and product architect.

Under his guidance, Tesla went public in 2010 to raise funds and the Model S sedan was named Motor Trend‘s 2013 Car of the Year. By 2023 Tesla had become the world‘s most valuable automaker, dominating the rapidly growing EV market.

Expanding His Entrepreneurial Portfolio

In addition to SpaceX and Tesla, Musk has founded or co-founded a number of new companies over the last two decades. These include:

The Boring Company (2016) – Develops tunnels aimed at eliminating street traffic to reduce transportation time
Neuralink (2016) – Develops implantable brain-machine interfaces to connect human brains with computers
OpenAI (2015) – Non-profit AI research company working to ensure artificial general intelligence benefits humanity
Starlink (2019) – SpaceX project to provide global satellite Internet access coverage

Not all of these companies have proven successful so far. But Musk continues to think big while attracting top talent to bring innovative new technologies to reality.

Taking Over Twitter for $44 Billion

In January 2022, Musk started acquiring shares of social media company Twitter. By March he had accumulated a 9.2% stake to become Twitter‘s largest shareholder. This set in motion a tumultuous year that eventually led to his purchase of Twitter for $44 billion on October 27, 2022.

Shortly after acquiring Twitter, Musk laid off roughly half the company‘s 7,500 employees and radically changed the platform‘s operations. Many users have quit the platform over concerns about misinformation as Musk grants "amnesty" to suspended accounts. The long-term implications of his takeover remain uncertain.

“Failure is an option here. If things are not failing, you are not innovating enough.”

Marriages, Relationships and Family

In 2000, Musk married Canadian author Justine Wilson. Their first son died unexpectedly from SIDS at 10 weeks old. They share custody of 5 sons – a set of twins and a set of triplets – born through IVF. Musk and Wilson separated in 2008.

From 2010 to 2012, Musk was married to English actress Talulah Riley. After divorcing, they remarried in 2013 before finalizing their divorce again in 2016. Musk also had an on-and-off relationship with musician Grimes which began in 2018. They had 2 children – a son born in 2020 and daughter born in 2021 via surrogate.

In 2022 it was revealed that Musk secretly had twins in 2021 with Shivon Zilis, a top executive at his company Neuralink. He now has 10 children from 3 relationships. But his 18-year-old transgender daughter has disowned him, changing her name in opposition to Musk‘s "public transphobia."

Losing and Regaining Title of World‘s Richest Person

Thanks mostly to his shares in Tesla Motors, Musk experienced an astronomical rise in his personal net worth. He became the richest person in the world for the first time in January 2021 when he surpassed Jeff Bezos.

But his net worth dropped in 2022 and early 2023 as Tesla‘s share price declined. On January 6, 2023 Musk lost the title of world‘s richest person to Bernard Arnault, CEO of LVMH.

What‘s more, with an estimated $183 billion loss between November 2021 and January 2023, Musk holds the record for the largest loss of personal fortune in history according to Guinness World Records. Despite these setbacks, Musk’s supporters are betting he’ll reclaim the top spot someday.

What Makes Musk Such a Polarizing Figure

Musk has earned both ardent fans and vocal critics. So what makes him such a polarizing public figure?

Reasons supporters are drawn to Musk include:

Daring vision for future innovations
Willingness to take risks
Commitment to tackling climate change with sustainable energy
Power to make things happen that others consider impossible
Relatable sense of humor on social media

However some people are strongly critical of Musk for:

Poor treatment of employees by demanding unrealistic hours and goals
Controversial public stances on issues like pandemic lockdowns
Spreading misinformation and making questionable promises on Twitter
Brash communication style and vindictiveness towards naysayers
Concerns about concentration of power held by billionaires

But there‘s no questioning the outsized impact Musk already made on multiple industries. Even his detractors admit they‘re curious to see what he’ll achieve next.

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Biography of Elon Musk

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Elon Musk is best known for being the co-founder of PayPal, a money-transfer service for Web consumers, for founding Space Exploration Technologies or SpaceX, the first private company to launch a rocket into space and for founding Tesla Motors, which builds electric cars.

Famous Quotes from Musk

"Failure is an option here. If things are not failing, you are not innovating enough."
"It is where great things are possible" [Musk on moving to the USA]

Background and Education

Elon Musk was born in South Africa, in 1971. His father was an engineer and his mother is a nutritionist. An avid fan of computers, by the age of twelve, Musk had written the code for his own video game, a space game called Blastar, which the preteen sold for a profit.

Elon Musk attended Queen's University in Kingston, Ontario, Canada, and transferred to the University of Pennsylvania, where he earned two bachelor's degrees in economics and physics. He was admitted to Stanford University in California with the intention of earning a PhD in energy physics. However, Musk's life was about to change dramatically.

Zip2 Corporation

In 1995, at the age of twenty-four, Elon Musk dropped out of Stanford University after just two days of classes to start his first company called Zip2 Corporation. Zip2 Corporation was an online city guide that provided content for the new online versions of the New York Times and the Chicago Tribune newspapers. Musk struggled to keep his new business afloat, eventually selling majority control of Zip2 to venture capitalists in exchange for a $3.6 million investment.

In 1999, the Compaq Computer Corporation bought Zip2 for $307 million. Out of that amount, Elon Musk's share was $22 million. Musk had become a millionaire at the age of twenty-eight. That same year Musk started his next company.

Online Banking

In 1999, Elon Musk started X.com with $10 million dollars from the sale of Zip2. X.com was an online bank, and Elon Musk is credited with inventing a method of securely transferring money using a recipient's e-mail address.

In 2000, X.com bought a company called Confinity, which had started an Internet money-transfer process called PayPal. Elon Musk renamed X.com/Confinity Paypal and dropped the company's online banking focus to concentrate on becoming a global payment transfer provider.

In 2002, eBay bought Paypal for $1.5 billion and Elon Musk made $165 million in eBay stock from the deal.

Space Exploration Technologies

In 2002, Elon Musk started SpaceX aka the Space Exploration Technologies. Elon Musk is a long-standing member of the Mars Society , a nonprofit organization that supports the exploration of Mars, and Musk is interested in establishing a greenhouse on Mars. SpaceX has been developing rocket technology to enable Musk's project.

Tesla Motors

In 2004, Elon Musk cofounded Tesla Motors, of which he is the sole product architect. Tesla Motors builds electric vehicles . The company has built an electric sports car, the Tesla Roadster, the Model S, an economy model four door electric sedan and plans to build more affordable compact cars in the future.

In 2006, Elon Musk co-founded SolarCity, a photovoltaics products and services company with his cousin Lyndon Rive.

In December 2015, Elon Musk announced the creation of OpenAI, a research company to develop artificial intelligence for the benefit of humanity.

In 2016, Musk created Neuralink, a neurotechnology startup company with a mission to integrate the human brain with artificial intelligence. The aim is to create devices that can be implanted in the human brain and merge human beings with software.

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Real Time Net Worth

Elon Musk cofounded six companies, including electric car maker Tesla, rocket producer SpaceX and tunneling startup Boring Company.
He owns about 12% of Tesla excluding options, but has pledged more than half his shares as collateral for personal loans of up to $3.5 billion.
In early 2024, a Delaware judge voided Musk's 2018 deal to receive options equaling an additional 9% of Tesla. Forbes has discounted the options by 50% pending Musk's appeal.
SpaceX, founded in 2002, is worth nearly $180 billion after a December 2023 tender offer of up to $750 million; SpaceX stock has quintupled its value in four years.
Musk bought Twitter in 2022 for $44 billion, after later trying to back out of the deal. He owns an estimated 74% of the company, now called X.
Forbes estimates that Musk's stake in X is now worth nearly 70% less than he paid for it based on investor Fidelity's valuation of the company as of December 2023.

Forbes Lists

I operate on the physics approach to analysis. You boil things down to the first principles or fundamental truths in a particular area and then you reason up from there. Elon Musk

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Elon Musk Biography

Birthday: June 28 , 1971 ( Cancer )

Born In: Pretoria, South Africa

Elon Musk is one of the greatest and most prolific modern inventors and is responsible for monumental advancements in futuristic technology like renewable energy and space travel. Many of his innovations seem to be right out of a science-fiction movie, but throughout his career he has brought about huge scientific breakthroughs. After making his first fortune from the internet payment service ‘PayPal’, he invested $100 million in his space travel company, ‘SpaceX’ and began building satellites, launch vehicles and other spacecraft both for NASA and for his own company, creating new milestones with his privately funded spacecraft. Many of his revolutionary ideas and inventions focus on space travel, renewable energy, commercial electric cars and other technologies, that look to a future where fossil fuels and other resources may be in shorter supply. His futuristic and visionary ideas have won him both scientific and philanthropic recognition and awards. The pop culture sometimes portrays him as a sort of real life super hero, dedicated to providing worldwide solutions to international problems. Musk looks to the future, hopes for intelligent life elsewhere in the universe and continues to plan far-reaching futuristic goals such a human colony on Mars. Scroll down to learn all about this illustrious personality.

Recommended For You

Girlfriend: Grimes (2018)

Also Known As: Elon Reeve Musk

Age: 52 Years , 52 Year Old Males

Spouse/Ex-: Justine Musk (m. 2000–2008), Talulah Riley (m. 2010–2012; m. 2013–2016)

father: Errol Musk

mother: Maye Haldeman

siblings: Kimbal Musk , Tosca Musk

children: Damian Musk, Griffin Musk, Kai Musk, Nevada Alexander Musk (died), Saxon Musk, Xavier Musk

Born Country: South Africa

Quotes By Elon Musk CEOs

Ancestry: German American, South African American, South African Canadian

Personality: INTJ

City: Pretoria, South Africa

Founder/Co-Founder: PayPal, SpaceX, Zip2, X.com, Musk Foundation, Tesla Motors

education: University Of Pennsylvania

You wanted to know

What companies does elon musk own, what is elon musk's role at tesla, what is neuralink and what is elon musk's involvement with it, what is the hyperloop and how is elon musk associated with it, what are some notable achievements of spacex, founded by elon musk.

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Elon Musk was briefly in a relationship with American actress Amber Heard in 2016, but the couple split owing to their conflicting schedules.

Elon Musk started dating Canadian musician Grimes in 2018. In May 2020, Grimes gave birth to their son. In March 2021, Musk stated that he was single. In March 2022, Grimes revealed that they have broken up and she further stated that they welcomed a daughter through surrogacy in December 2021.

In 2022, Insider, an American financial and business news website published court documents stating that Musk fathered twins with Shivon Zilis, the company's top executive, in November 2021. As of June 2022, Elon Musk has nine children with three different women.

Quotes By Elon Musk | Quote Of The Day | Top 100 Quotes

See the events in life of Elon Musk in Chronological Order

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Inside the Mind of Elon Musk: What We Learned From His Biography

Walter isaacson’s 688-page book reveals the (strange) man behind the tech mogul.

Tim Appelo,

left book cover of elon musk by walter isaacson right author walter isaacson

Billionaire Elon Musk, 52, let Walter Isaacson, 71, bestselling biographer of Steve Jobs, follow him for two years and interview his family and colleagues. The resulting book, Elon Musk (September 12), provides fascinating insights into the mogul’s weird mind, titanic achievements and astounding failures.

Yes, he grew Tesla into a company worth more than its five biggest rivals put together; built a spacecraft company, SpaceX, that sent astronauts into orbit; and bought Twitter — which he famously renamed X and is a huge force in American politics and culture.

Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. Find out how much you could save in a year with a membership. Learn more.

But there’s so much more to those stories, and Musk’s life, which Isaacson details in this weighty, 688-page portrait.

Here are some of the more interesting points from the buzzy biography.

Musk was bullied as a child

While Musk was growing up in his native South Africa, a schoolyard bully stomped on his head, leading to injuries that required decades of corrective surgery. The worst part? His father, Errol Musk, sided with his assailant, berating Elon for an hour. “He yelled at me and called me an idiot and told me that I was just worthless,” Musk reports.

But at age 12, Musk learned an important lesson at a wilderness survival camp: "If someone bullied me, I could punch them very hard in the nose, and then they wouldn’t bully me again.”

Musk’s dad was probably the scariest person in his life

Musk compares his father — whom he refuses to speak with — to Jekyll and Hyde: bright and jolly one moment, darkly frightening the next. He says that Errol spins fantasies he seems to believe, embraces bizarre conspiracy theories, has made and lost fortunes, is addicted to high drama and has a peculiar love life. Musk’s mother, the model Maye Musk , 75, fears that her son will become like his father.

He may be on the autism spectrum

“He was never actually diagnosed as a kid,” Maye Musk told Isaacson, “but he says he has Asperger’s, and I’m sure he’s right.” (The term Asperger’s, which once was used to describe someone with autism spectrum disorder who has strong intellectual abilities, is no longer used by the autism community .) He does seem to display some characteristics associated with autism spectrum disorders; the book suggests that he is bad at picking up social cues, for instance. And he said, “It was only by reading books that I began to learn that people did not always say what they really meant.”

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He's got a very dark side

“He’s attracted to chaotic evil,” said the singer Grimes, Musk’s former partner. She told Isaacson, “He associates love with being mean or abusive.” Musk demanded, for example, that she shame him for being fat. Grimes says that when he goes into “demon mode,” he “goes dark and retreats inside the storm in his brain. Demon mode causes a lot of chaos. But it also gets shit done.”

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He chose unique names for many of his 10 children

With his first wife, Justine Wilson Musk, he has five children: Vivian Jenna, Griffin, Kai, Saxon and Damian.

With Grimes’ friend Shivon Zilis, an executive at his company Neurolink, he has two more kids, Strider and Azure.

He had no children with the actress Talulah Riley, who married and divorced him twice.

Estrangement from his child Jenna helped downsize his lifestyle

Jenna, who has criticized her father’s wealth, has stopped talking to him. Stung by her rejection and criticism, Musk sold his six extravagant homes and moved to a small tract house rented from SpaceX in Boca Chica, Texas. "Possessions kind of weigh you down and they’re an attack vector,” he explains.

He wasn’t exactly happy in 2021 when he became the richest person on earth

When Tesla stock went from $25 a share in late 2019 to $260 on Jan. 7, 2021, Musk's wealth hit $190 billion, surpassing the fortune of the previous richest human, Jeff Bezos, 59. “He just couldn’t let himself enjoy the moment,” Musk's sister-in-law Christiana Musk told Isaacson. “He was throwing up and stricken with excruciating stomach pain.”

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He falls to the floor when he's depressed — or extremely amused

When Musk is too depressed to stand up, his executives have to conduct meetings lying down next to him. And when he discovered that Twitter banned the word “turdburger,” he laughed so hard he fell to the floor, wheezing.

Musk likes to play with fire

When forbidden to play with fire as a child, Musk lit a boxful of matches. He once floored his $1 million McLaren sports car, flipping it and flying into the air, risking death for himself and passenger Peter Thiel, 55, another billionaire entrepreneur, who refused to wear a seatbelt. Both survived unscathed. Amber Heard, the actress whose marriage with Johnny Depp sparked lawsuits and whose affair with Musk was also fiery, told Isaacson, “Elon loves fire, and sometimes it burns him.”

His impulsive actions are sometimes bad for business

After Musk loaned Ukraine communications satellites to help resist Russia’s invasion, the Pentagon offered $145 million to support his effort, but there was backlash on Twitter. So he angrily tweeted, "The hell with it ... we'll just keep funding Ukraine govt for free." When he abruptly unplugged Twitter’s computer servers and sent them from California to Oregon, it destabilized Twitter for two months and caused a meltdown while he was hosting a Twitter Spaces event with Florida Gov. Ron DeSantis.

He has regrets. Or does he ?

“My main regret,” Musk told sister-in-law Christiana Musk, “is how often I stab myself in the thigh with a fork, how often I shoot my own feet and stab myself in the eye.” But when Isaacson asked him about regrets, Musk quoted a line from his favorite movie, Gladiator : “Are you not entertained?”

Tim Appelo covers entertainment and is the film and TV critic for AARP. Previously, he was the entertainment editor at Amazon, video critic at Entertainment Weekly , and a critic and writer for The Hollywood Reporter, People , MTV, The Village Voice and LA Weekly .

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Early Life and Education

Notable accomplishments, personal eccentricities, the bottom line.

Business Leaders
Entrepreneurs

Who Is Elon Musk?

Nathan Laine / Bloomberg / Getty Images

Elon Musk, born in Pretoria, South Africa, is one of the most successful entrepreneurs of all time. Musk has achieved global fame as the chief executive officer (CEO) of electric automobile maker Tesla ( TSLA ) and the private space company SpaceX. Musk was an early investor in several tech companies, and in October 2022, he completed a deal to take X (formerly Twitter) private.

His success and personal style have given rise to comparisons to other colorful tycoons from U.S. history, including Steve Jobs , Howard Hughes, and Henry Ford . He was named the richest person in the world in 2021, surpassing Amazon ( AMZN ) founder Jeff Bezos. However, as of June 22, 2024, Bezos has regained the title of richest man on Earth, making Musk the second richest man.

Let’s look briefly at the life of the man who has scaled the pinnacle of the business world.

Key Takeaways

Elon Musk is the charismatic CEO of electric car maker Tesla and rocket manufacturer SpaceX.
Following a contested process, Musk completed a deal to buy the company behind X in October 2022, becoming the owner of the social media company.
Born and raised in South Africa, Musk spent time in Canada before moving to the United States.
Educated at the University of Pennsylvania in physics and business, Musk started getting his feet wet as a serial tech entrepreneur with early successes like Zip2 and X.com, which merged with a company that became PayPal.
Musk has behaved eccentrically from time to time.

Bailey Mariner / Investopedia

Elon Reeve Musk was born in 1971 in Pretoria, South Africa, the oldest of three children. His father was a South African engineer, and his mother was a Canadian model and nutritionist. After his parents divorced in 1980, Musk lived primarily with his father. He would later dub his father “a terrible human being...almost every evil thing you could possibly think of, he has done."

“I had a terrible upbringing. I had a lot of adversity growing up. One thing I worry about with my kids is they don’t face enough adversity,” Musk would later say.

Bullied as a Child

Musk attended the private, English-speaking Waterkloof House Preparatory School—he started a year early—and later graduated from Pretoria Boys High School. A self-described bookworm, he made few friends in those places.

“They got my best (expletive) friend to lure me out of hiding so they could beat me up. And that (expletive) hurt,” Musk said. “For some reason, they decided that I was it, and they were going to go after me nonstop. That’s what made growing up difficult. For a number of years, there was no respite. You get chased around by gangs at school who tried to beat the (expletive) out of me, and then I’d come home, and it would just be awful there as well.”

Early Accomplishments

Technology became an escape for Musk. At 10, he became acquainted with programming using a Commodore VIC-20, an early and relatively inexpensive home computer. Before long, Musk had become proficient enough to create Blastar—a video game in the style of Space Invaders. He sold the BASIC code for the game to a PC magazine for $500.

In one telling incident from his childhood, Musk and his brother planned to open a video game arcade near their school. Their parents nixed the plan.

Musk’s College Years

At 17, Musk moved to Canada. He would later obtain Canadian citizenship through his mother.

After emigrating to Canada, Musk enrolled at Queen’s University in Kingston, Ontario. It was there that he met Justine Wilson, an aspiring writer. They would marry and have six sons together, a first son which died shortly after birth, twins, and then triplets, before divorcing in 2008.

Entering the U.S.

After two years at Queen’s University, Musk transferred to the University of Pennsylvania. He took on two majors, but his time there wasn’t all work and no play. With a fellow student, he bought a 10-bedroom fraternity house, which they used as an ad hoc nightclub.

Musk graduated with a bachelor's degree in physics and a second bachelor's degree in economics from the Wharton School . The two majors foreshadowed Musk’s career, but it was physics that left the deepest impression.

“(Physics is) a good framework for thinking,” he would say later. “Boil things down to their fundamental truths and reason up from there.”

Musk was 24 years old when he moved to California to pursue a Ph.D. in applied physics at Stanford University. But, with the Internet exploding and Silicon Valley booming, Musk had entrepreneurial visions dancing in his head. He left the Ph.D. program after just two days.

In 1995, with $15,000 and his younger brother Kimbal at his side, Musk started Zip2, a web software company that would help newspapers develop online city guides.

In 1999, Zip2 was acquired by Compaq Computer Corporation for $307 million in cash and $34 million worth of stock options. Musk used his Zip2 buyout money to create X.com, a fintech venture before that term was in wide circulation.

X.com merged with a money transfer firm called Confinity, and the resulting company came to be known as PayPal. Peter Thiel ousted Musk as PayPal CEO before eBay ( EBAY ) bought the payments company for $1.5 billion, but Musk still profited from the buyout via his 11.7% PayPal stake.

“My proceeds from PayPal after tax were about $180 million,” Musk said in a 2018 interview. “$100 (million) of that went into SpaceX, $70 (million) into Tesla, and $10 (million) into SolarCity. And I literally had to borrow money for rent.”

In 2017, Musk purchased the X.com domain name back from PayPal, citing its sentimental value.

Musk became involved with the electric cars venture as an early investor in 2004, ultimately contributing about $6.3 million, to begin with, and joined the team, including engineer Martin Eberhard, to help run a company then known as Tesla Motors. Following a series of disagreements, Eberhard was ousted in 2007, and an interim CEO was hired until Musk assumed control as CEO and product architect. Under his watch, Tesla has become the world’s most valuable automaker.

In addition to producing electric vehicles, Tesla maintains a robust presence in the solar energy space, thanks to its acquisition of SolarCity. The company currently produces rechargeable solar batteries and other solar power equipment. The Powerwall is a battery developed for home backup power. Tesla also produces commercial energy infrastructure including grid management programs.

Musk used most of the proceeds from his PayPal stake to found Space Exploration Technologies Corp., the rocket's developer commonly known as SpaceX. By his own account, Musk spent $100 million to found SpaceX in 2002 .

Under Musk’s leadership, SpaceX landed several high-profile contracts with the U.S. National Aeronautics and Space Administration (NASA) and the U.S. Air Force to design space launch rockets. Musk has publicized plans to send an astronaut to Mars by 2025 in a collaborative effort with NASA.

The company was founded in March 2006 as Twitter by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Originally a private company, it went public in November 2013. It raised $1.8 billion through its initial public offering (IPO) .

Musk joined the site in June 2009. A frequent poster on the messaging network, Musk disclosed a 9.2% stake in Twitter in March 2022. The company responded by offering Musk a seat on the board, which he accepted before declining days later. Musk then sent a bear hug letter to the board proposing to buy the company at $54.20 per share.

The company’s board adopted a poison pill provision to discourage Musk from accumulating an even larger stake, but they ultimately accepted Musk’s offer after he disclosed $46.5 billion in committed financing for the deal in a securities filing.

In July 2022, Musk attempted to cancel the deal , arguing that X had failed to provide certain information regarding fake accounts. The company sued Musk to require him to complete the deal.

After months of legal wrangling, the billionaire’s plan to buy the social media platform came to fruition, and Musk took control of the company on October 28, 2022. The company was renamed X the following year.

During his May 8, 2021, appearance on the TV show Saturday Night Live , Musk revealed that he has Asperger’s syndrome, an autism spectrum disorder. “I’m actually making history tonight as the first person with Asperger’s to host SNL . Or at least the first to admit it,” he said. How does the neurodevelopment condition manifest itself? “I don’t always have a lot of intonation or variation in how I speak, which I’m told makes for great comedy,” Musk explained.

On September 7, 2018, Musk smoked cannabis during a filmed interview for The Joe Rogan Experience podcast.

Just a month earlier, Musk posted an infamous tweet claiming he was considering taking Tesla private and had secured the needed funding. Musk subsequently settled a Securities and Exchange Commission (SEC) complaint alleging he knowingly misled investors with the tweet by paying a $20 million fine along with the same penalty for Tesla and agreeing to let Tesla’s lawyers approve tweets with material corporate information before posting.

In March 2022, Musk filed a court motion to overturn the consent decree stemming from that case. In April 2022 during a live TED Talk, Musk called the SEC regulators on the case “bastards.”

Is Elon Musk Married?

Elon Musk has been divorced three times—twice from his second wife, Talulah Riley. From 2018 to 2022, he was in a relationship with Canadian singer/songwriter Claire Elise Boucher, professionally known as Grimes, with whom he had a son in 2020, a daughter in 2022, and a third child revealed in 2023. They remain best friends. He also has six boys (five living, one died after birth) from his first marriage to Justine Musk. He also shares twins with Shivon Zilis. Musk has a total of 11 children.

How Rich Is Elon Musk?

Elon Musk’s net worth was estimated at $207 billion as of June 24, 2024, making him the second wealthiest person on the planet.

Was Elon Musk Born Rich?

No, Elon Musk was born into a middle-class family. In 1995, when he founded Zip2, he reportedly had more than $100,000 in student debt and struggled to pay rent.

What Does Elon Musk Do at Tesla?

Elon Musk is officially listed as the co-founder and chief executive officer of Tesla on the company’s website. In a 2021 securities filing, the company disclosed an additional Musk title as “Technoking of Tesla.”

What Companies Does Elon Musk Own?

Elon Musk is a large stakeholder in several companies, including Tesla, SpaceX, The Boring Co., Neuralink, and X Corp .

Musk’s early interests in philosophy, science fiction, and fantasy novels are reflected in his idealism and concern with human progress—and in his business career. He works in fields he has identified as crucial to humanity’s future, notably the transition to renewable energy sources, space exploration, and the Internet.

Musk has defied critics, disrupted industries, and made the most money anyone ever has from PayPal, Tesla Motors, SolarCity, and SpaceX—game changers all, despite the inevitable missteps.

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Rolling Stone. “ Elon Musk: The Architect of Tomorrow .”

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Yahoo! Finance. " Elon Musk Made a Video Game at Age 12 and Sold It for $500. Where Is It Now? "

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CNBC. " Elon Musk Lived on $1 a Day When He Moved to Canada as a Teen and More Surprising Facts About His Youth ."

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Vanity Fair. “‘ Infamy Is Kind of Fun’: Grimes on Music, Mars, and Her Secret New Baby with Elon Musk .”

The Economic Times. “ Elon Musk Had Over $100K of Student Debt When He Started 1st Company, Turned His Room into Nightclub To Pay Rent .”

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U.S. Securities and Exchange Commission. “ Form 8-K, March 15, 2021 .”

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The big Elon Musk biography asks all the wrong questions

In Walter Isaacson’s buzzy new biography, Elon Musk emerges as a callous, chaos-loving man without empathy.

by Constance Grady

Elon Musk talking to reporters as he leaves the AI Insight Forum on Capitol Hill on September 13, 2023, in Washington, DC.

There’s a recurring phrase in Walter Isaacson’s new biography Elon Musk . Certain things, Isaacson writes again and again in his dense and thoroughly reported book, are simply “in Musk’s nature,” while others are “not in his nature.” This is a book in which Elon Musk — the richest man in history and surely one of the most infuriating, too — is driven by an immovable internal essence that no one can alter, least of all Musk himself.

Things that are in Musk’s nature according to Isaacson: the desire for total control; obsession; resistance to rules and regulations; insensitivity; a love of drama and chaos and urgency.

Things that are not in Musk’s nature according to Isaacson: deference; empathy; restraint; the ability to collaborate; the instinct to think about how the things he says impact the people around him; doting on his children; vacations.

“He didn’t have the emotional receptors that produce everyday kindness and warmth and a desire to be liked. He was not hardwired to have empathy,” Isaacson writes. “Or, to put it in less technical terms, he could be an asshole.”

The great question of Isaacson’s book is more or less the same question he posed in his 2011 biography of Steve Jobs : Is the innovation worth the assholery? Can we excuse Jobs’s cruelty to his partner Steve Wozniak because we have the iPhone? Can we excuse Musks’s many sins — his capricious firings, his callousness, his willingness to move fast and break things even when the things that get broken are human lives — because after all, he opened up the electric car market and reinvigorated the possibility for American space travel? Is it okay that Musk is an asshole if he’s also accomplishing big things?

“Would a restrained Musk accomplish as much as a Musk unbound?” Isaacson muses in the final sentences of the book. “Could you get the rockets to orbit or the transition to electric vehicles without accepting all aspects of him, hinged and unhinged? Sometimes great innovators are risk-seeking man-children who resist potty training.”

A hundred pages earlier, Isaacson depicted the man he describes as “resisting potty training” personally making the call that Ukraine should cede Crimea to Russia and on those grounds declining to extend satellite services to the Ukrainian military in the disputed territory.

“Risk of WW3 becomes very high,” Musk explained in a private exchange with Ukraine’s Vice Prime Minister Mykhailo Fedorov.

“We look through the eyes of Ukrainians,” Fedorov responded, “and you from the position of a person who wants to save humanity. And not just wants, but does more than anybody else for this.”

The risk-seeking man-child has amassed the power to have world leaders fawn over his unilateral judgment.

Isaacson portrays Musk as someone who loves chaos and has no empathy

Elon Musk was born in Pretoria, South Africa, in 1971. His mother was a model who spent most of her time at work; his father was an engineer and a wheeler-dealer with a violent temper. They sent Elon to nursery school when he was 3 because he seemed intelligent.

Musk was not, however, socially gifted. Isolated and friendless, he was prone to calling his peers stupid, at which point they would beat him up. He took refuge reading his father’s encyclopedia, plus comic books and science fiction novels about single-minded heroes who saved mankind.

For Isaacson, all this is the kind of foreshadowing biographers dream of. Most foreboding is the existence of Musk’s father, Errol, who Isaacson describes as having a “Jekyll and Hyde personality” that mirrors Musk’s own.

“One minute he would be super friendly,” says Elon’s brother Kimbal of Errol, “and the next he would be screaming at you, lecturing you for hours — literally two or three hours while he forced you to just stand there — calling you worthless, pathetic, making scarring and evil comments, not allowing you to leave.”

From Errol, Isaacson intimates, Musk inherited his explosive temper and fondness for dismissing anything that displeases him as stupid. He also learned to crave crisis, to the point that decades later, as CEO of six companies, he would develop a practice of arbitrarily picking one of those companies to send into panic mode. A rule he makes his executives intone like a religious litany is to “work with a maniacal sense of urgency.”

Another one of Musk’s rules is that empathy is not an asset, largely because he himself claims not to experience it. For Isaacson, this is one of the other foundations of Musk’s character, part of that unchangeable nature that was created by the mingled forces of Musk’s traumatic childhood and his neurodivergence. The lack of empathy, he argues, is hardwired in, probably due to the condition Musk describes as Asperger’s. (Asperger’s syndrome is a form of autism spectrum disorder that is no longer an official diagnosis . Musk is self-diagnosed.)

Studies suggest that people with autism actually experience just as much affective empathy as neurotypical people , but that is not a possibility either Musk or Isaacson ever discuss. For the narrative of this book, Musk’s callousness must be something beyond his control, one of the fundamental differences that sets him apart from the kinder, smaller people who make up the rest of the human race.

Musk goes through companies as rapidly as he goes through women

After high school, Musk fled: first to Canada, where his mother was born, and next to America. Over two years at Queen’s University and two at Penn, he earned a dual degree: in physics, so he could work as an engineer with an understanding of the fundamentals, and in business, so he would never have to work for anyone but himself. Upon graduating, he turned down a spot at Stanford’s PhD program to start his first business, an early online business directory called Zip2.

At Zip2, we see the beginnings of Musk’s maniacal work ethic take hold — that, and his inability to work well with others. He and his brother Kimbal sleep on futons in their office and shower at the Y down the street. When new engineers come in, Musk devotes extra time to “fixing their stupid fucking code.” He and Kimbal get into physical knockdown fights in the office; once, Musk has to go to the hospital for a tetanus shot after Kimbal bites him. They sell the company after two years for $300 million.

Zip2 establishes the pattern that will follow Musk throughout his professional career. He works exceptionally long hours, frequently camping out in his office, and he rages at anyone who does not. He tends to dismiss all his collaborators as stupid and will get into furious fights with them (albeit mostly not physical). He will end up having alienated a lot of people, created a pretty interesting product, and made a hell of a lot of money.

From Zip2, Musk moved on to X.com, an early online banking company. Musk had grand plans of using X.com to reinvent banking writ large, but he was pushed out when X merged with PayPal to develop a product he saw, disgustedly, as niche.

Licking his wounds, Musk decided that he would focus his energies only on companies that were truly changing the world. To make humankind an interplanetary species, in 2001 he founded SpaceX, with a mission of bringing humans to Mars. To help stave off the worst of climate change, in 2003 he brought together a group of engineers working on the electric car to amp up the fledgling company that was Tesla.

As Isaacson is always noting, it was not in Musk’s nature to give up control. After briefly experimenting with having other CEOs, he took personal control of both SpaceX and Tesla. Today, he’s CEO of six companies. In addition to Tesla and SpaceX, he’s got the Boring Company (for tunnels), Neuralink (for technology that can interface between human brains and machines), X (formerly known as Twitter), and X.AI, an artificial intelligence company he founded earlier this year. Musk goes through companies fast.

He also goes through women. Isaacson chronicles the four major romantic relationships of Musk’s adult life with a shamelessly misogynistic binary. All Musk’s girlfriends in this book are either devils or angels, and accordingly they bring out either the devil or angel in Musk’s uncontrollable nature.

His college girlfriend and first wife, fantasy novelist Justine Wilson, is one of the devils: “She has no redeeming features,” insists Musk’s mother. Per Isaacson, she thrives on drama and brings out Musk’s control freak side. He pushes her to dye her hair platinum blonde and act the part of the new millionaire’s trophy wife. “I am the alpha in this relationship,” he whispers into her ear as they dance on their wedding night.

Musk’s second wife, the English actress Talulah Riley, is meanwhile an angel. She dotes on Musk’s children with Justine, tells the press she sees it as her job to keep Musk from going “king-crazy,” and throws him elaborate theatrical parties. “If he had liked stability more than storm and drama,” Isaacson writes, “she would have been perfect for him.”

It goes on like that. Actress Amber Heard, who Musk dates for a tumultuous year after divorcing Riley, is a devil who “drew him into a dark vortex.” Musician Grimes, with whom he has three children, is an angel, “chaotic good” to Heard’s “chaotic evil.” (Musk repays her chaotic goodness by secretly fathering more children with one of Neuralink’s executives, a friend of Grimes’s, at the same time that he and Grimes are working with a surrogate to have their second child.) The idea that it might be Musk’s responsibility to control his nature, rather than the responsibility of his romantic partners, appears nowhere in this book.

The book’s big problem is that it ignores systemic problems for individual

In 2018, Musk became the richest man in the world and Time’s Person of the Year. From there he spiraled. His political views veered sharply to the right wing and paranoid. His tweets got weirder. Then he outright bought Twitter and commenced polarizing an already polarized user base. He’s still making the rockets that supply the International Space Station and he’s still building the most successful electric car in the world, but his reputation has taken a palpable hit.

In Isaacson’s narrative, Musk’s social downfall is part of his Shakespearean hubris, the tragic flaw that drives him to continually inflict pain on himself: the lack of empathy coupled with the craving for excitement; the genuine intelligence matched by over-the-top arrogance. It drives him to achieve great things and to mess up badly.

For Isaacson, this binary illustrates why Musk’s acquisition of Twitter was destined for trouble. “He thought of it as a technology company” within his realm of expertise, Isaacson writes, and didn’t understand that it was “an advertising medium based on human emotions and relationships,” and thus well outside his lane. What does the man who doesn’t believe in empathy know about connecting human beings to one another? But how could the man who needs chaos to function resist the internet’s most visibly chaotic platform?

That’s a genuine insight, but by and large, Isaacson’s focus in this book is not on analysis. Elon Musk is strictly a book of reportage, based on the two years Isaacson spent shadowing Musk and the scores of interviews he did with Musk’s associates. His reporting is rigorous and dogged; you can see the sweat on the pages. If his prose occasionally clunks (Isaacson cites the “feverish fervor” of Musk’s fans and critics), that’s not really the point of this kind of book. Instead, Isaacson’s great weakness shows itself in his blind spots, in the places where he declines to train his dutiful reporter’s eye.

Isaacson spends a significant amount of page time covering one of Musk’s signature moves: ignoring the rules. Part of the “algorithm” he makes his engineers run on every project involves finding the specific person who wrote each regulation they slam up against as they build and then interrogating the person as to what the regulation is supposed to do. All regulations are believed by default to be “dumb,” and Musk does not accept “safety” as a reason for a regulation to exist.

At one point, Isaacson describes Musk becoming enraged when, working on the Tesla Model S, he finds a government-mandated warning about child airbag safety on the passenger-side visor. “Get rid of them,” he demands. “People aren’t stupid. These stickers are stupid.” Tesla faces recall notices because of the change, Isaacson reports, but Musk “didn’t back down.”

What Isaacson doesn’t mention is that Musk consistently ignores safety regulations whenever they clash with his own aesthetic sense, to consistently dangerous results.

According to a 2018 investigation from the Center for Investigative Reporting’s Reveal , Musk demanded Tesla factories minimize the auto industry standard practice of painting hazard zones yellow and indicating caution with signs and beeps and flashing lights, on the grounds he doesn’t particularly care for any of those things. As a result, Tesla factories mostly distinguish caution zones from other zones with different shades of gray.

Isaacson does report that Musk removed safety sensors from the Tesla production lines because he thought they were slowing down the work, and that his managers worried that his process was unsafe. “There was some truth to the complaints,” Isaacson allows. “Tesla’s injury rate was 30 percent higher than the rest of the industry.” He does not report that Tesla’s injury rate is in fact on par with the injury rate at slaughterhouses, or that it apparently cooked its books to cover up its high injury rate .

Isaacson is vague about exactly what kind of injuries occur in the factories Musk runs. Nowhere does he mention anything along the lines of what Reveal reports as Tesla workers “sliced by machinery, crushed by forklifts, burned in electrical explosions, and sprayed with molten metal.” He notes that Musk violated public safety orders to keep Tesla factories open after the Covid-19 lockdown had begun, but claims that “the factory experienced no serious Covid outbreak.” In fact, the factory Musk illegally opened would report 450 positive Covid cases .

No one can accuse the biographer who frankly admits that his subject is an asshole of ignoring his flaws. Yet Isaacson does regularly ignore the moments at which Musk’s flaws scale . He has no interest in the many, many times when Musk did something mavericky and counterintuitive and, because of his power and wealth and platform and reach, it ended up hurting a whole lot of people.

Instead, Isaacson seems most interested in Musk’s cruelty when it’s confined to the level of the individual. He likes the drama of Musk telling his cousin that his solar roof prototype is “total fucking shit” and then pushing him out of the company, or of Musk scrambling to fire Twitter’s executive team before they can resign so he doesn’t have to pay out their severance packages. Those are the moments of this book with real juice to them.

Ultimately, it’s this blind spot that prevents Isaacson from fully exploring the question at the core of Elon Musk : Is Elon Musk’s cruelty worth it since he’s creating technology that might change the world? Because Isaacson is only interested in Musk’s cruelty when it’s personal, in this book, that question looks like: If SpaceX ends up taking us all to Mars and saving humanity, will it matter that Musk was really mean to his cousin?

Widen the scope, and the whole thing becomes much more interesting and urgent. If Elon Musk consistently endangers the people who work for him and the people who buy his products and the people who stand in his way, does it matter if he thinks he’s saving the human race?

Isaacson compares Musk to a “man-child who resists potty-training.” If we look closely at the amount of damage he is positioned to do, how comfortable are we with the power Elon Musk currently has?

Correction, September 15, 11:30 am: A previous version of this story misstated a university Musk attended. It is Queen’s University.

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Walter Isaacson on Musk’s Legacy and Criticism of His Biography

The New York Times Hosts Its Annual DealBook Summit

Isaacson, a former editor of TIME and an acclaimed biographer of Steve Jobs, Albert Einstein, among others, is the author of the new book Elon Musk

In an excerpt from a new podcast, On Musk with Walter Isaacson , biographer Isaacson, the bestselling author of Elon Musk (and a former TIME editor), talks with host Evan Ratliff about criticism of his book, Musk's geopolitical influence, and why he took over Twitter .

Evan Ratliff: I want to talk about some of the criticism that comes up around the book and giving you a chance to respond. There's Musk being a difficult and demanding person, even an asshole, whether that matters for how creative he is, how innovative he is. And then there's these sort of larger societal accusations. Let's say like, allowing misinformation or encouraging misinformation, or the self-driving and people getting killed or the sort of lawsuit against Tesla when it comes to racial discrimination. Those seem to be two separate ideas, and I'm wondering, we've talked a lot about the first one and how you feel about that second basket, that question of whether, aside from whether he is or isn't a bad person to his employees, there are things that he's doing in the world that have negative implications.

Walter Isaacson: Yeah, I think when you barrel ahead impulsively, you do things that have negative implications. You know, bad workplace environments. Well, it starts at the top because he's all in, hardcore driven. He's not there to what he thinks are touchy feely HR, guidelines. And that's bad. Likewise, he pushes a little fast on full self driving. I mean, he feels that humans will kill 10 or 100 times more people than a self-driving car will. So he doesn't get the fact that a self driving just, you know, one time as it did this once hit a side of a big white truck, you know, and that's been in the news after three, four years. It's still in the news. He says, you know, people focus on that, not the million of people got killed by humans. It's because he doesn't have a real feel for human feelings and emotions. He doesn't realize that a self-driving car smashing somebody into a truck is gonna really shake people up more than the fact that a bad driver, you know, here on Claiborne Avenue in New Orleans got into an accident. So these are the things that his engineering mindset doesn't feel as well.

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And I feel like when people bring those things up, they're often saying, they want you to engage with those things more. And we've talked about, you know, explaining what's going on versus moralizing. But how do you feel about how you engaged with sort of that aspect of Musk?

I like the fact that people who say I'm not as tough on Musk as I should be are always using anecdotes from my book to show why we should be tough on Musk. And a couple people have pointed that out. Certainly if you're looking at the bad workplace environments that he may engender either at Tesla or at Twitter–that's in the book, you know, in no uncertain terms. Likewise, the accidents on the self-driving cars are definitely in the book starting with Autonomy Day in 2019 all the way to the present. There's a lot of evidence that his obsession with this might be moving things too fast.

So, I'm perfectly happy when people say I should have been tougher on Musk, but also say, man, read the book. If you want ammunition, both of how amazing he can be at times and getting things done, but also the rubble he leaves in his wake.

When it came to the Ukraine Starlink situation, you've talked about that…the thing that got corrected in the post and Musk tweeting, but maybe you've talked about this, but I haven't heard it yet, but I'm interested in what it felt like for you. Like you strike me as someone who's like relatively unbothered by some of the noise that's around these things.

I think you have to be unbothered by the noise and you have to keep the essence of the story. And the essence of that story was fine, it was correct, which was that night he was deciding whether or not to allow Starlink to be enabled or not be enabled to allow a sneak attack on Crimea. And there was a fix that had to be made because it had already been geofenced, so his decision was not to permit the movement of the geofencing.

I hadn't gone into it enough, I just said he turned it off, so that was oversimplifying. But I didn't want to get distracted from the main thing, which is this private citizen is suddenly deciding that night whether or not Ukraine gets to do a sneak attack on the Russian fleet in Crimea. The essence is a private citizen has that power to decide and neither he nor anybody else corrected that.

Read More: Inside Elon Musk's Struggle for the Future of AI

And then I talked to him, I said, have you talked to the U. S. government? And he turns over power to these satellites to the U. S. government.

At a later point.

Yeah, at a later point, after that night where we talk about it. So you see... All of these things happen, and I try to have it shown in real time. And the essence of the story being, how does somebody acquire this much power? Why is it that the rest of government and other contractors have become so paralyzed and sclerotic that they can't do some of these things? And then how does he, with his megalomania, finally back down and say, maybe I should give up some of this power.

There's something chilling about Musk's power and influence growing beyond his companies, beyond the rocket launch pad and the Tesla factory floor. And in the case of Starlink satellite's use in Ukraine, even Musk himself finds this a little unsettling. From failing to understand how people might respond to self driving car deaths, to his outwardly blasé approach to controlling global geopolitics with a thumbs up or thumbs down, like a Roman emperor in the Colosseum. People are not Elon Musk's forte, by his own admission. But we are increasingly in his hands.

And depending on where you stand on Musk, some of his ideas can seem either sinister, logical, or simply baffling. Take, for example, his stated concern about underpopulation and declaration that people need to be having more children. More specifically, smart people need to be having more children. It's a creed he's lived with all 10 of his surviving children born by IVF. He's put his money behind it too, funding a University of Texas at Austin research group called the Population Well Being Initiative, to the tune of $10 million. What I wanted to know from Isaacson… was given his front row seat to Musk's unusual family dramas, what are we supposed to make of this particular Musk obsession?

Like a lot of things with Elon Musk, he goes back to the father a bit. It also goes to Musk's theory that consciousness in the human species is a fragile thing. And one of the threats is a low birth rate. Most of us probably don't think that way. We think we're overpopulated. But there is a decline in birth rate in many, many countries. And Musk deeply feels that that's a problem. And you know, people can totally disagree with that and say, hey, overpopulation is a big problem. They can also think he's weird to fund IVF for other people or fund clinics.

That's it. It feels like such a classic Musk thing that I've learned from reading this book, which is it's the kind of thing where people can look at it and they can say, he has this vision for humanity and it involves like people having more children. And then there are people who dislike him who kind of see it through a lens of, is this some kind of eugenics situation…I feel like people bring these lenses to it and I'm wondering if that has happened in your past work, or if this is a unique situation.

I think it's somewhat unique that people have such extraordinarily strong feelings for and against Musk. When I started working on this book, he was one of the most popular people on earth. There's some people who didn't like him, but his politics was generally a supporter of Obama. He had done really bad, dumb tweets in the past, like saying he was going to take Tesla private or calling some cave diver a pedophile. But generally, he wasn't that controversial. And then his politics shift, and it's reflected in his tweets, and he buys Twitter.

And so I end up with a book in which people either think he's an absolute hero or an absolute villain. And if you come at it from a frame of Musk is inherently an evil person, even having a lot of kids seems like something evil. And, pushing for self driving cars or robots seems evil. Likewise, if you're one of these starry eyed fans, even the weird, dark things he does on Twitter, people will be slamming me for telling the stories of his behavior, both at Twitter and at factories. So, yeah, it's a difficulty that people frame his every action, often based on their own love or hatred for him.

There's a tension it feels like between the way that Musk talks about that epic idea, getting to Mars, helping save humanity with interplanetary species, et cetera, and the way he treats individual people, like he doesn't like people, sometimes he can be very cruel. And I'm wondering does he really care or is he just trying to make himself an epic figure or is he actually trying to solve the energy problem and send us to Mars for humanity reasons?

When Musk first started talking about his three great missions: space travel, artificial intelligence, and sustainable energy, I thought it was a type of pontifications that you'd do for a biographer or do for a podcaster, do for a pep talk. And then I'd see him over and over again, just chanting to himself, like walking around the factory for building Starship and things are getting delayed.

And he would keep saying to himself and others around him, we have to have an urgency of getting humanity to Mars. And I came to believe that I don't know if he always fully believed it, but I know he believed he believed it. I know that they sound strange, but sometimes, as Shakespeare teaches us, we become the mask we wear. And he had internalized and externalized this so much that he was driven by a fierce urgency that we've got to get rockets that can get us to Mars within the next few decades, or that we have to sustain solar and battery and electric vehicle energy on this planet. And I am totally convinced that he is driven by his belief in those missions, and then he backfills and figures out, well, how can I make money on the way.

But if you're driven mainly by financial or selfish reasons, you're not going to start a rocket company. That's not a good idea for making money. You're not going to start an EV company when every other car company is getting out of the business. You're not going to worry about robots, and you're not going to buy Twitter, so I don't think he was motivated by money. He was motivated by this almost man child epic sense of him as a hero in a comic book or a video game.

Twitter one is interesting because I felt like the way you wrote that almost reversed the poles there in which he decides to buy Twitter, impulsively decides, gets stuck with it, and then he almost seems to be back filling the mission where he says, like, actually...

I ask him at one point, how does this fit into your mission? Makes no sense. I mean, I'm thinking it's idiotic to buy Twitter because he doesn't have a fingertip feel for social emotional networks, and he admits, he said, yes, maybe it's a lark, maybe it doesn't really fit in. And then later he says, well, maybe it will help democracy so that civilization will survive long enough that we'll be able to become multi-planetary.

And that's where I just didn't believe him, and I'm not even sure he believed himself. That's just a bull crap explanation. But he had to try to justify it to himself. But my own opinion is he kind of stumbled into that impulsively and had mixed feelings about it, and if he had to do it all over again, I'm not sure he would.

The other reason Musk gives for buying Twitter—one he seems to get a lot of play for in some corners of the world—is that he is fighting against wokeness, or more specifically, what Musk calls anti-woke-mind virus. When he talks about, anti-woke mind virus, he uses that phrase. And that really touches on things that have become, you know, third rails in society in terms of how they're discussed. I'm curious how you kind of engaged with that idea with him. I mean, he's someone who grew up in apartheid South Africa. So obviously like his views on race and other societal issues are going to be colored by that. Like, what does he mean when he says something like that?

The way I engage with it, and you see it in the book, is I question it. I say, why do you, why are you following this particular conspiracy?

And I'll even talk about Occam's razor, which is the simplest explanation, maybe the best one, instead of thinking there's a vast conspiracy of drug makers and. COVID vaccines, or people trying to lockdown so they control government, or any of these things that he goes to. I'm not that way. I'm not conspiratorial.

Uh, and I find that anti-political correctness and wokeness sentiment… it's a little hard for me to explain because my head's not there. You know, I think sometimes what we call being woke is being polite and sensitive to other people's feelings. And I'll ask him about that. I say, Hey, did you understand, you've got a daughter who transitioned.

And he'll say things when he's in a more rational mood of, well, I don't mind people using pronouns, but you know, it gouges my eyes out when I see it too much. I'm going, why? What's the problem?

But it's when he's in his dark moods, this eats away at him. And the book, I describe his political evolution from being an Obama supporter to being supporting Bobby Kennedy, then Ron DeSantis, you know, people who are worried about wokeness or worried about conspiracy theories. And I never try to excuse it in the book. I don't excuse what I call the rabbit hole, going down these rabbit holes of conspiracy. Uh, I do try to explain it, from his childhood, from his father, whatever. And until you read the book. I think critics can have a difficulty saying, is he explaining it or is he excusing it? And the simple mantra I always use is–let me tell you a story.

So, I'll explain something. And then I'll tell a story about a particularly horrible tweet he did, like: “Prosecute Fauci are my pronouns.” I mean, just in a few words, he’s able to attack transgender pronouns and Anthony Fauci. And... I talk about his father having said all these sort of things and him being in a hotbox room in Twitter, and he's going dark and giddy and one of the people in the room starts joking about Fauci and pronouns.

But if you read that anecdote or that story, you're not going to say, Walter excused it. You're not going to say he tried to sugarcoat it. You're going to see the rawness that's there sometimes in Elon Musk

You've talked about how you think Twitter will just be a blip of his legacy, but he certainly can and is getting mired in it. And there's this quote in the book. It's him saying, I probably spent too much time on Twitter. It's a good place to dig your own grave. You get your shoulder into it and you keep on digging.

Do you feel that he could be undoing some of that magic– that vision that you captured when it comes to space or electric cars?

Yeah, I personally feel that the time he spends on Twitter and the mindshare he devotes to it is not as important, it's not as high value as him doing something else. And I don't think he's particularly good at the social interactions and human emotions that come in Twitter. And he admits he's just addicted to it.

I don't think it's going to be an important part of his legacy. It's not going to be a great part of his legacy. I think it makes the book more interesting for this guy to go down this rabbit hole. But also, near the end of the book, to say, you know, this isn't the best use of my time, even talking about Twitter, he said, we probably could be talking about more important things.

It's also…it's made him disliked in a way that I feel like he wasn't disliked before. I mean, if you look at the category of things that people dislike him for– Twitter and things he's said on Twitter and done with Twitter–occupy a large percentage of those things.

Absolutely. When you look at the controversy he's caused, and for that matter, the enmity and hatred that he's engendered, about 95 percent of that comes either from what he says on Twitter, or what he does on Twitter, or what he does to Twitter.

Musk is polarizing, arguably, one of the two most polarizing figures of our time. I'll let you guess the other. His fans can be slavishly adoring. His critics can be blind with rage. But if there was one common thread among the more critical takes on Isaacson's biography, it was a demand for more judgment or at least analysis from Isaacson. What was the ultimate meaning in all these stories he'd gathered, these hours at Musk's side? Were we supposed to believe that he was some kind of tortured genius?

I'm here to be as straightforward as I can, with the reader in mind, to tell you stories that I think are very revealing, somewhat exciting, somewhat appalling, but always informative. And in face of the criticism that, well, maybe I didn't render too much judgment, I tried pretty hard to pull back a bit. You can kind of tell what I think by the way I'm telling this story, but I'm not going to hammer that into you. You should wrestle with each of these things and figure out how it fits with your own vision of life.

From the new podcast On Musk with Walter Isaacson , a production of Kaleidoscope and iHeart , available wherever podcasts are .

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World Biography

Elon Musk Biography

1971 • South Africa

Entrepreneur, philanthropist.

Elon Musk was a multi-millionaire by the time he reached the age of thirty-one thanks to his creation of the company that became PayPal, the popular money-transfer service for Web consumers. Musk has become one of a new breed of what the New York Times called "thrillionaires," or a class of former high-tech entrepreneurs who are using their newfound wealth to help turn science-fiction dreams into reality. Musk is the founder of Space Exploration Technologies, or SpaceX, a company based in El Segundo, California. In 2005 SpaceX was busy building the Falcon rocket, which he hoped could some day make both space tourism and a colony on the planet Mars realistic goals for humankind.

Sells homemade video game

Musk is a native of South Africa, born in 1971 to parents who later divorced. His father was an engineer and his mother—originally from Canada—was a nutritionist. Musk was fascinated by science fiction and computers in his adolescent years. When he was twelve, he wrote the code for his own video game and actually sold it to a company. In his late teens, he immigrated to Canada in order to avoid the required military service for white males in South Africa. It was still the era of apartheid, the South African legal system that denied political and economic rights to the country's majority-black native population. Musk was uninterested in serving in the army, which was engaged at the time in a battle to stamp out a black nationalist movement. Thanks to his mother's Canadian ties, he was able to enroll at Queen's University in Kingston, one of Ontario's top schools.

Musk had planned on a career in business, and he worked at a Canadian bank one summer as a college intern. This was his only real job before he became an Internet entrepreneur. Midway through his undergraduate education, he transferred to the University of Pennsylvania, where he earned a bachelor's degree in economics and a second bachelor's in physics a year later. From there, he won admission to the prestigious doctoral program at Stanford University in California, where he planned to concentrate on a Ph.D. in energy physics. He moved to California just as the Internet boom was starting in 1995, and he decided he wanted to be in on it, too. He dropped out of Stanford after just two days in order to start his first company, Zip2 Corporation. This was an online city guide aimed at the newspaper publishing business, and Musk was able to land contracts with both the New York Times and the Chicago Tribune to provide content for their new online sites.

Musk was just twenty-four when he started the company, and he devoted all of his energies to see it succeed. At one point,

"Failure is an option here. If things are not failing, you are not innovating enough."

he lived in the same rented office that served as his company's headquarters, sleeping on a futon couch and showering at the local YMCA, which "was cheaper than renting an apartment," he explained in an interview with Roger Eglin of the Sunday Times of London. Still, the company struggled to fulfill its contracts and meet the payroll and other costs, and he looked for outside financing. Eventually a group of venture capitalists, investors who provide start-up money to new businesses, financed Zip2 with $3.6 million, but he gave up majority control of the company in exchange.

Starts online bank

In the end, Musk's decision was a smart one. In February 1999 Compaq Computer Corporation bought Zip2 for $307 million in cash, which was one of the largest cash deals in the Internet business sector at the time. Out of that amount, Musk was paid $22 million for his 7 percent share, which made him a millionaire at twenty-eight. In 1999, he used $10 million of it to start another company, which he called X.com. This was an online bank with grand plans to become a full-range provider of financial services to consumers. The company's one major innovation was figuring out how to securely transfer money using a recipient's e-mail address.

Musk's proven track record from Zip2 helped it gain serious attention and generous investors right away. Two important executives signed on with him: investment banker John Story and Bill Harris, the former chief executive officer of Intuit Corporation, the maker of the best-selling Quicken accounting software as well as TurboTax, a tax-preparation program. Harris was appointed president and chief executive officer of X.com, with Musk serving as company chair. The company received a generous infusion of $25 million in start-up capital from Sequoia Capital, a leading venture-capital firm in California.

X.com went online in December 1999 with a bold offer for new customers: those who opened an online checking account with X.com received a $20 cash card that they could use at an automatic-teller machine (ATM). If they referred a friend, they received a $10 card for each new member who signed up. Within two months, X.com had one hundred thousand customers, which was close to the number reached by its major competitor, Etrade Telebank. But consumer skepticism about the security of online banking was X.com's biggest obstacle to success, and there was a setback when Musk and the other executives had to admit that computer hackers had been able to perform some illegal transfers from traditional bank accounts into X.com accounts. They immediately started a new policy that required customers to submit a canceled check in order to withdraw money, but there were tensions in the office about the future of the company.

Buys PayPal

In March 2000, X.com bought a company called Confinity, which had started an Internet money-transfer presence called PayPal. PayPal was originally set up to let users of handheld personal digital assistants, or PDAs, transfer money. It had only been in business a few months when X.com acquired it, and Musk believed that its online-transfer technology, which was known as "P2P" for "person-to-person," had a promising future. He and Harris did not agree, and Harris resigned from X.com in May 2000. Five months later, Musk announced that X.com would abandon its original online bank and instead concentrate on turning itself into the leading global payment transfer provider. The X.com name was dropped in favor of PayPal.

PayPal grew enormously through 2001, thanks in part to its presence on eBay, the online auction Web site where person-to-person sales were happening in the hundreds of thousands. When PayPal became a publicly traded company with an initial public offering (IPO) of stock in February 2002, it had an impressive debut on the first day of Wall Street trading. Later that year, eBay bought the company outright for $1.5 billion. At the time, Musk was PayPal's largest shareholder, holding an 11.5 percent stake, and he netted $165 million in valuable eBay stock from the deal.

By then Musk had already moved on to his next venture. In June 2002 he founded SpaceX, or Space Exploration Technologies. He had long been fascinated by the possibility of life on Mars and was a member of the Mars Society, a nonprofit organization that encourages the exploration of the red planet. Filmmaker James Cameron (1954–) is one of several notable Mars Society members. Musk wanted to create a "Mars Oasis," sending an experimental greenhouse to the planet, which in favorable alignment of the planets is about 35 million miles distant from Earth. His oasis would contain a nutrient gel from which specific Mars-environment-friendly plant life could grow. His plan had a cost of $20 million. But then he learned that to send something into space with the standard delivery method, a Delta rocket made by the Boeing Corporation, would add another $50 million to the cost. Musk even tried to buy a rocket from Russia, but realized that dealing with the somewhat suspect international traders who dealt in such underground, or illegal, items was just too risky.

Borrows star Wars >name

Musk thought that maybe he might be able to build his own rocket instead. He began contacting innovators and technicians in the American aerospace industry, and he managed to lure some experienced engineers and technical specialists away from companies like Boeing and TRW to come and work for him at SpaceX's headquarters in El Segundo, California. He had a much more difficult time attracting venture capital for this idea, however. "Space is pretty far out of the comfort zone of just about every VC on Earth," he admitted to Matt Marshall of the San Jose Mercury News. Instead, he was forced to put up his own money to build what would become the first reusable rocket in the private sector.

Musk and his new SpaceX team began to build two types of Falcon rockets. The name came from the "Millennium Falcon," the spacecraft in the Star Wars movies. The plan was to build a rocket by using existing technology and at the lowest possible cost. The Falcon I, for example, uses a pintle engine, which dates from the 1960s. It has one fuel injector, while standard rockets used by the U.S. National Aeronautics and Space Administration (NASA) generally use what is known as a "showerhead" design that features several fuel injectors. The company also needed a theodolite, which is used to align rockets, and instead of buying it new, they saved $25,000 by finding one on eBay.

There are other, equally expensive costs associated with rocketry. Since Musk's design would be reusable, the company needed to get back the rocket's first stage, which the rocket sheds as it leaves the Earth's atmosphere. The part usually falls into the ocean, according to safety plans, but retrieval at sea is expensive.

The New "Thrillionaires"

Microsoft co-founder Paul Allen (1953–) is ranked the seventh richest person in the world. Allen has used his wealth to finance SpaceShipOne. This private manned spacecraft, built by aircraft design pioneer Burt Rutan (1943–), was the first of its kind to reach suborbital space twice, which it did in 2004. For this two-time achievement, SpaceShipOne met the conditions of the $10 million Ansari X prize, established by the X Prize Foundation to encourage private entrepreneurship in aerospace.

Doom video game co-creator John Carmack (1970–; see entry) founded a computer game development company called id Software in 1991. He is considered one of the most gifted programmers ever to work in the gaming industry. He was one of the creators of the successful Doom and Quake games, which sold millions in the 1990s and attracted legions of devoted fans. In 2000, Carmack funded a new venture, Armadillo Aerospace in Mesquite, Texas, with the goal of building a manned suborbital spacecraft. It lost its bid to win the Ansari X prize when its vehicles ran into technical problems and crashed in 2004 and 2005.

Companies that contract with NASA charge $250,000 to bring such parts back, but Musk found some ocean-salvage companies that knew how to handle sensitive material. He found one that agreed to do the job for just $60,000. The Falcon does not have a specialty computer on board, which can cost $1 million alone to install and maintain. Instead its computer is a basic one that uses the same technology as an automatic teller machine and costs just $5,000.

Envisions Hondas in space

By building a reliable rocket at an affordable cost, SpaceX hopes to be able to take small satellites into orbit for a fee of around $6 million. This is half the standard rate in the aerospace business to take something into space. The company already had two customers—the U.S. Department of Defense and the government of Malaysia. "Many times we've been asked, 'If you reduce the cost, don't you reduce reliability?' This is completely ridiculous," Musk explained to Fast Company writer Jennifer Reingold. "A Ferrari is a very expensive car. It is not reliable. But I would bet you 1,000–to–1 that if you bought a Honda Civic that that sucker will not break down in the first year of operation. You can have a cheap car that's reliable, and the same applies to rockets."

Musk serves as the chief technology officer of SpaceX. All employees are shareholders, and the company's casual but committed atmosphere is reinforced by the workday presence of Musk's four dogs. He no longer sleeps at the office, however, for he has a home, a wife there, and in the garage a McLaren F1, a $1.2 million car that is the fastest production, or non-customized race car, in the world. He has testified before members of the U.S. Congress on the possibility of commercial human space flight and has also established the Musk Foundation, which is committed to space exploration and the discovery of clean energy sources. The Foundation runs the Musk Mars Desert Observatory telescope in southern Utah, as well as a simulated Mars environment where visitors can experience what life on Mars might be like, including waste-burning toilets. "I think human exploration of space is very important," he told Reingold. "Certainly, from a survival standpoint, the probability of living longer is much greater if we're on more than one planet."

For More Information

Periodicals.

Corcoran, Elizabeth. "Something Better than Free." Forbes (February 21, 2000): p. 62b.

Eglin, Roger. "Silicon Valley Shows How to Reach Stars." Sunday Times (London, England) (December 1, 2002): p. 7.

Lubove, Seth. "Way Out There." Forbes (May 12, 2003): p. 138.

Marshall, Matt. "Venture Capital Column." San Jose Mercury News (July 13, 2004).

Ptacek, Megan J. "X.com Scraps Bank Strategy to Focus on PayPal System." American Banker (October 11, 2000): p. 1.

Reingold, Jennifer. "Hondas in Space." Fast Company (February 2005): p. 74.

Schwartz,John."Thrillionaires: The New Space Capitalists." New York Times (June 14, 2005): p. F1.

Wallace, Nora K. "Vandenberg Air Base, Calif., to Launch SpaceX Reusable Rocket in January." Santa Barbara News-Press (October 5, 2003).

The Mars Society. http://www.marssociety.org/ (accessed on August 23, 2005).

Space Exploration Technologies Corporation. http://www.spacex.com/ (accessed on August 23, 2005).

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Elon Musk biography

Elon Reeve Musk was born on the 28th of June of 1972 in Pretoria, South Africa. He is known for being one of the founders of Paypal, SpaceX, Tesla Motors, OpenAl, and Hyperloop, among other companies. The entrepreneur and inventor appears in the list of the richest in the world, occupying the position number 56, in 2017, with 17.4 billion dollars. Forbes magazine, for the December 2016 publication, named him the 21st person with the most power in the world. His greatest goal, according to Musk, is to change humanity drastically; for this purpose, he works in SolarCity, SpaceX, and Tesla. One of his interests is the abandonment of petroleum fuels in order to reduce global warming. Perhaps Elon’s most ambitious project, so far, is the establishment of a human colony on Mars, with nearly a million people.

He spent his childhood in South Africa with his parents, an engineer from South Africa and a nutritionist from Canada. At age 10, with his first computer, a Commodore VIC-20, he began to learn to programme on his own. Two years later he sold his first videogame called Blastar for about $ 200. At that time he went through difficult times; his schoolmates subjected him to bullying because of his uncommon interests for them. Elon spent his money on science fiction books, comics, and video games.

In the period between 12 and 15 years of age, he entered into an existential crisis influenced by the readings of Nietzsche and Schopenhauer. The situation went to the extreme of taking him to the hospital because of beatings by his companions. In his home things were not better, the relationship with his father was quite complicated. He suffered the emotional violence of a father unable to understand him. Compulsory military service bothered him. For these reasons, at age 17, after graduating from high school in Pretoria, he decided to leave South Africa and take refuge with his mother in Canada.

What Musk wanted most was to reach the United States. He found in that country a way to make possible everything he imagined. Elon’s father conditioned his support: he would not pay for a university outside of South Africa. In 1989, while in Canada, he found a chance to study thanks to his maternal relatives, who came from North America. By 1992, Elon counted on a scholarship in the University of Pennsylvania. The young entrepreneur began his studies in Business Administration, in parallel he began his career in Physics. He was fortunate to have the support of one of his teachers, who turned out to be the executive director of Los Gatos, a company located in the southern part of San Francisco Bay, California. The experience gained on ultracapacitors in that company, and then in Pinnacle Research, along with the inspiration it had for inventors such as Nikola Tesla, made him define the fields in which he would focus on the future: renewable energy, the Internet and outer space.

The beginning on the Internet began with Zip2, in 1995, along with his brother Kimbal Musk and a friend named Greg Curry. The company was dedicated to the development and maintenance of web pages dedicated to the media. The idea was a success, managing around 200 sites on the Internet in the year of 1999. For that year the company was sold to Compaq for 300 million dollars; money that would help him found X.com. The next plan was to systematize payments and money management through the Internet, offering security and speed. The ease offered by X.com and security made the project a very profitable idea, as well as merging, in 2000, with Confinity; company that provided a similar service, but only between Palm Pilot devices. In 2001 X.com decided to change its name to Paypal.inc a well-known company that provides the service to make online payments internationally.

With the growing success, problems soon appeared. Different companies tried to close Paypal, including eBay, which ended up buying it in October 2002, for 1.5 billion dollars. The sale of Paypal gave way to the creation, by its former members, of companies such as LinkedIn and YouTube. The next Musk project was called Tesla Motors, the company that created the first functional electric car. The main investment in Tesla was solar energy. The idea was born in 2003 in the company AC Propulsion, which had a prototype electric car. Musk wanted to help design a sports car with the same base of AC Propulsion.

In 2004, along with Matt Tappenhig and Martin Eberhard, Tesla Motors was created, with the intention of mass producing the model T-Zero of AC Propulsion. Musk invested nearly 98% of the capital. The start of the company was hard; the budget for the first models exceeded what was expected, but they managed to sell enough to continue developing models. For 2012, 2100 Tesla Roadster was sold in different countries. In 2015 the Tesla Model X was launched, designed to cover all types of terrain.

Another of Musk’s three projects involves SpaceX. Thinking of establishing a colony on Mars, he began, in 2002, to investigate how to send a rocket to Mars. His initial idea was to obtain reusable rockets to carry out the two trips for reconnaissance missions. For that year, Space Exploration Technologies was founded, focused on launching rockets and reducing fuel costs and materials for launch with increases in viability. In 2008, an agreement was made between NASA for twelve rocket flights. Currently, SpaceX is responsible for the development of Falcon rockets, which use liquid fuel.

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Nipsey Hussle

Nipsey Hussle Biography

Ermias Asghedom (August 15, 1985 – March 31, 2019), better known as Nipsey Hussle, was an American rapper, businessman, and community activist, who rose to fame in 2018 with his debut album Victory Lab . Nipsey began his career towards the mid-2000s releasing several successful mixtapes such as Slauson Boy Volume 1, Bullets Ain’t Got No Name series and The Marathon. His fame came to him, along with his first Grammy nomination, with his debut album in 2018. He had previously created his label All Money In No Money Out (2010).

Following his death, he received two posthumous Grammys for the songs Racks in the Middle and Higher. He was known for his social work on behalf of the Crenshaw community.

Early years

He was born in Los Angeles, United States, on August 15, 1985 . Son of Angelique Smith and Eritrean immigrant Dawit Asghedom, he grew up in Crenshaw, a neighborhood located south of Los Angeles, with his siblings Samiel and Samantha. He attended Hamilton High School but dropped out before graduating. Since he was little he looked for a way to help around the home, so over time, he began to work selling different products on the street.

After leaving school he became involved in the world of gangs, however, he turned away from it when he realized that it was not what he expected for his future. Decided then to dedicate himself to music, he sold everything that linked him to the gangs and worked for a time to buy his own production tools. After finishing his studies, he began to write and produce his own mixtapes, which he sold from a car. After finding inspiration from a trip he took to Eritrea with his father and spending time in prison, Nipsey turned fully to his career and business. He always looked for ways to start and help the community in which he grew up: giving jobs, helping students, renovating public spaces, etc …

Community activist

Nipsey was admired for his work at Crenshaw because instead of moving or investing in hedge funds, he preferred to help the community by boosting the local economy.

In late 2005, Nipsey Hussle released his first mixtape, Slauson Boy Volume 1, independently, to great local success. By then he already had a fan base at the regional level, so it took him a while to sign a contract with the Epic Records and Cinematic Music Group labels. Later, the first volumes of the Bullets Ain’t Got No Name series appeared, with which he expanded his popularity. Burner on My Lap, Ridin Slow, Aint No Black Superman, Hussle in the House and It’s Hard out Here , were some of the songs included in the series.

By 2009, Nipsey would make a name for himself collaborating with Drake on Killer and with Snoop Dog on Upside Down. He also released Bullets Ain’t Got No Name vol.3 and in 2010, he left Epic and opened his own label All Money In No Money Out. Under this label, he would soon release The Marathon, a mixtape in which hits such as Love ?, Mr. Untouchable, Young Rich and Famous and Late Nights and Early Mornings appeared. He also created The Marathon Clothing at that time, a sports and casual clothing brand that was based in his neighborhood. He then released the mixtape The Marathon Continues (2011), participated in the We Are the World 25 for Haiti campaign, and was featured in the popular XXL Magazine Annual Freshman Top Ten.

In 2013 came Crenshaw , a mixtape that would become famous because Jay-Z himself bought 100 copies for $ 100 each.

Victory Lap

After many delays, Nipsey would release his long-awaited debut album Victory Lap , on February 16, 2018, to great success. It was praised by critics and received a Grammy nomination for best rap album of the year. It was such a success that many singles entered the Billboard and Itunes charts. However, Nipsey did not enjoy much fame.

Hussle was assassinated on March 31, 2019, outside his store in South Los Angeles. He was shot multiple times by a man he had previously clashed with, he was arrested and charged with murder on April 2 of the same year. After his death, many personalities expressed the pain caused by the news. It is worth mentioning that the Mayor of Los Angeles himself gave his condolences to the family, recognizing Hussle’s social work in Crenshaw.

He was the partner of actress Lauren London and was the father of two children.

Sales strategies and greatest hits

Hussle was known for his sales strategies, since, he used to upload his singles in free download and then sell some limited editions for a cost of 100 to 1000 dollars . It promoted the sale of his work with campaigns such as Proud2Pay and Mailbox Money, in which he gave special incentives (autographed photos, dedication calls, tickets to his studio, and special events) to buyers. His revolutionary ideas promised him a fruitful career.

Some of his greatest hits

Rose Clique
Forever On My Fly Shit
Thas Wat Hoes Do Proud of That (with Rick Ross)
Face the world
Bless, 1 of 1
Where Yo Money At
Fuck Donald Trump
Young Rich and Famous

Jimmy Hoffa

Jimmy Hoffa Biography

James Riddle Hoffa (February 14, 1913 – July 30, 1975), better known as Jimmy Hoffa, was an American union activist. A reference to the working class of the 20th century, Hoffa began his union activity at the age of 18 within the trucker union. With time, he was gaining importance and enemies. He mixed with the mob and was the leader of the most important union organization in the U.S.A ., the International Brotherhood of Truckers. His actions took a toll on him and in 1967 he was arrested for bribery. In 1975, he disappeared after having dinner at a Detroit restaurant. To date, it is unknown what happened or where his body is. His disappearance was portrayed in Scorsese’s The Irishman .

He was born in Brazil, Indiana, on February 14, 1913. James was the son of John Hoffa and Viola Riddle. His father passed away when he was 7 years old, of Irish descent and working as a miner. When the dad died, the family moved to Detroit, where Hoffa lived the rest of his life. He studied until he was 14 years old and began working as a teenager, to help the family. At the age of 18, he began to participate in the union demonstrations of the truck driver’s union, and over time he gained recognition. However, Hoffa had never driven a truck.

Jimmy Hoffa, the truckers, and the mob

Despite his clear inexperience, Hoffa managed to earn the respect of all road workers thanks to his charisma and effective acting. He was thus elected president of the famous International Brotherhood of Truckers or “Teamsters” in 1957. From then on he would be known for his aggressive methods and connections with the Cosa Nostra (Italian mafia). It is known that Jimmy used the mob to gain notoriety and destroy his competitors, while the union served as a front to clean up dirty money from the mob.

As time went by, his relationship with Cosa Nostra became increasingly evident, becoming the target of various investigations (fraud, conspiracy, evasion, extortion, laundering…). Behind them was the prosecutor Robert Kennedy, who later became a solicitor, his sole objective being the capture of Hoffa. Although he managed to leave the courts unscathed on several occasions – thanks to his intimidation and bribery strategies – he was finally locked up in 1967.

Hoffa had faced justice several times, so the confinement did not scare him, he planned to continue running the union and all its businesses from jail, leaving someone manageable in command. But this did not turn out as he expected, his puppet rebelled and the mafia took advantage of his confinement to expand their business with more facilities. It was clear that everyone was better off without Hoffa at the helm.

The disappearance of Jimmy Hoffa

In 1971 his sentence was commuted and Hoffa returned to work, he tried to regain his place and strength, but had little luck, because the mafia was clear that the business was better without him. The day he arrived, on July 30, 1975, he was summoned by Anthony Provenzano and Anthony Giacalone, two gangster bosses who were tired of his instance. They summoned him to a restaurant in Detroit, but never showed up, Hoffa waited for more than an hour and then got into a car, disappearing ever since. Nobody saw him again.

Jimmy was powerful, but he had made many enemies and was in the crosshairs of the mob, making his disappearance one of the most famous of the 20th century. His body was never found and in 1982 he was presumed dead. Although over time many took credit for his disappearance (and his death) from him, little is known for sure.

One of the possible culprits is perhaps Frank Sheeran, the Irishman , Hoffa’s henchman, who, pressured by the gangsters, would have killed the union leader. According to Sheeran’s version, that day he would have taken Hoffa to a house, where he shot him three times, and then moved his body to a still uncertain place.

His body and his disappearance became one of the best-known mysteries of the time . To date, the fate of his body is unknown. Many say it is buried, others that it was dismembered and thrown into a river, and others that it was compacted. There were many complaints about the discovery of his body, but all false.

His legacy was continued by his son, the current head of the International Brotherhood of Truckers, James P. Hoffa.

He was married to Josephine Poszywak and was the father of James P. Hoffa and Barbara Ann Crancer.

On July 30, 1982, he was declared legally dead.

Scorsese’s The Irishman

Scorsese’s The Irishman premiered on Netflix in 2019. The film follows Hoffa’s hitman and right-hand man, Frank Sheeran, as he thus narrates his story and participation in the disappearance of Hoffa. In the film, Hoffa is played by Al Pacino , while Sheeran and the prosecutor Kennedy are played by Robert De Niro and Jack Huston.

Peter Drucker

Peter Drucker biography

Peter Drucker (November 19, 1909 – November 11, 2005) writer, consultant, entrepreneur, and journalist. He was born in Vienna, Austria. He is considered the father of the Management to which he devoted more than 60 years of his professional life. His parents of Jewish origin and then converted to Christianity moved to a small town called Kaasgrabeen. Drucker grew up in an environment in which new ideas and social positions created by intellectuals, senior government officials and scientists were emerging. He studied at the Döbling Gymnasium and in 1927, Drucker moved to the German city of Hamburg, where he worked as an apprentice in a cotton company.

Then he began to train in the world of journalism, writing for the Der Österreichische Volkswirt. Then he got a job in Frankfurt, his job was to write for the Daily Frankfurter General-Anzeiger. Meanwhile, he completed a doctorate in International Law. Drucker began to integrate his two facets and for that, he was a recognized journalist. Drucker worked in this place until the fall of the Weimar Republic. After this period he decided to move to London, where he worked in a bank and was also a student of John Maynard Keynes .

Although he was a disciple of Keynes, he assured, decades later, that Keynesianism failed as an economic thesis where it was applied. Because of the ravages of Nazism and persecution of Jews, he emigrated to the United States, where he served as a professor at Sarah Lawrence College in New York, from 1939 to 1949 and simultaneously was a writer. His first job as a consultant was in 1940. He then returned to teaching at Bennington College in Vermont. Thanks to his popularity he received a position to teach in the faculty of Business Administration of the University of New York.

He was an active contributor for a long period of time to magazines such as The Atlantic Monthly and was a columnist for The Wall Street Journal. The quality and recognition of his writings assured him important contracts both as a writer and as a consultant with large companies, government agencies, and non-profit organizations in the United States, Europe, Latin America, and Asia. Quickly and surprisingly his fortune grew. Drucker served as honorary president of the Peter F. Drucker Foundation for Nonprofit Management.

In 1971, he obtained the Clarke Chair of Social Sciences and Administration at the Graduate School of Management at the University of Claremont. Now, at present Drucker is considered the most successful of the exponents in matters of administration, his ideas and terminologies have influenced the corporate world since the 40s. Drucker was the first social scientist to use the expression “post-modernity” something that caught the attention of this man is that he does not like receiving compliments. He was simple, visionary, satirical and vital.

Within his studies, he says that his greatest interest is people. His work as a consultant began in the General Motors Multinational Companies, from that moment begins to raise the theory of Management, Management trends, the knowledge society. Thanks to this theory he has published several books, these are consulted often and are fundamental for the career of business administrator. In his works, he deals with the scientific, human, economic, historical, artistic and philosophical stage.

He was founder and director of a business school that bears his name. For Drucker, it was beneficial that many of his ideas have been reformed because of the innovative way of thinking and analyzing business issues. Although approaches such as the knowledge society are the basis of the current company and the future is still maintained. He has published more than thirty books, which include studies of Management, studies of socio-economic policies and essays. Some are Best Sellers. The first book was The end of economic man (1939), The future of industrial man (1942), The concept of Corporation (1946). Later he published The Effective Executive (1985). He focused on personal effectiveness and changes in the direction of the 21st century. In 2002 the society of the future was published.

His first book caused much controversy because he talked about the reasons why fascism initiated and analyzed the failures of established institutions. He urged the need for a new social and economic order. Although he had finished the book in 1933, he had to wait because no editor wanted to accept such horrible visions. Now, Drucker has dealt with such controversial issues as individual freedom, industrial society, big business, the power of managers, automation, monopoly, and totalitarianism.

We must indicate that his analysis of the Administration, is a valuable guide for the leaders of companies that need to study their own performance, diagnose its failures and improve its productivity, as well as that of your company. Several companies have taken their approaches and put them into practice, such as Sears Roebuck & Co., General Motors, Ford, IBM, Chrysler, and American Telephone & Telegraph.

The consultant assured that there are some differences between the figure of the manager and that of the leader. For him, true leaders recognize their shortcomings as mortal beings, but they systematically concentrate on the essentials and work tirelessly to acquire the decisive competences of management. Actually, the contributions of this character in the world of administration and in the economic and social world have been significant. Drucker died on November 11, 2005, leaving a great legacy.

Jeff Bezos biography

Jeff Bezos (January 12, 1964). His birth name is Jeffrey Preston Bezos. Businessman and founder and CEO of Amazon. He was born in Albuquerque, New Mexico, United States. His mother, Jacklyn Gise, had him as a teenager and his biological father, Ted Jorgensen, left them as soon as he heard the news. Years later his mother married Miguel Bezos a Cuban. Now, Miguel adopted Jeffrey and he received his last name. The family moved to Houston, Texas. Jeffrey Bezos studied at River Oaks Elementary, he was always a very smart and witty little boy.

They moved to Miami, where he studied at Miami Palmetto Senior High School. And upon graduating he entered Princeton University to study Electrical Engineering and Computer Science, his thesis was cum laude. In 1996, he started working in a fiber optic company, FITEL, where he was responsible for the development of computer systems, his performance was so good that he became vice president. After moving to New York with the idea of entering the world of finance, in Bankers Trust, he also held the position of vice president in 1990. In the following four years, Bezos worked with another Wall Street company: D.E. Shaw and Co.

Bezos realized that the purchase/sale of products and services on the internet or other electronic means would be a great field to explore and exploit. For this reason, he founded the electronic commerce company Amazon in 1995. Its service was something new for the netizens, which produced an increase in the visits quickly. Only in the first month of operation had books been sold in all corners of the United States. Months later it reached 2,000 daily visitors, a figure that would multiply abysmally in the next year. In 1997, the success made Amazon become one of the most important companies online.

Bezos had managed to conquer the internet business. Encouraged by the reception of consumers, he undertook the diversification of products, including CD and DVD media and electronic devices. As demand increased, this ingenious man included new products to his virtual store. The growth and its popularity were such that today it distributes from food to home, clothes and shoes, video games and music, to toilet paper and diapers. Amazon has experimented with the lucrative benefit of advertising since it gives the possibility to companies to advertise their products and mark them as featured products.

Bezos established independent Amazon websites for United States, Canada, United Kingdom, Australia, Germany, Austria, France, China, Italy, Spain, Japan, the Netherlands, Brazil, India and Mexico, the variety of products can be several in each country. Currently, the services are enjoyed by companies such as Target Corporation, Marks & Spencer, the NBA, Sears Canada, Timex or Bombay Company. The AOL online sales service also supports. In 2007, Bezos shook the world with the creation and launch of Amazon’s alter ego: Amazon Kindle, a device specially designed for the visualization of electronic books. Amazon Kindle was launched for the first time in North America and is currently available in 45 countries.

In 2011, The Economist awarded Bezos and Gregg Zehr an Innovation Award for the Amazon Kindle. The following year, Bezos was named Entrepreneur of the Year by Fortune. It is part of the Bilderberg Group. Bezos has given several conferences in St. Moritz, Switzerland, and participated in the conference in Watford, Hertfordshire, England. He was a member of the Executive Committee of the Business Council in 2011 and 2012. In 2018, he appeared on the Forbes list, where a net wealth of 106 billion dollars was estimated. He has also received other awards as the best CEO in the world by Harvard Business Review. Jeff Bezos has also been on Fortune’s list of the 50 best leaders in the world. In September 2016, he was awarded the Heinlein Prize for advances in Space Marketing. He donated the prize money to the international student organization Students for the Exploration and Development of Space by Bezos.

Since 2017, he has seen an increase in Amazon shares. They went up more than 130%, which made him have a profit of more than 100 billion dollars, after this, he returned to be the richest person in the world. He was named Person of the Year in Time magazine and was awarded an honorary Doctor of Science and Technology degree at Carnegie Mellon University in 2008. Really, the awards and awards have been impressive. Much of this is because Bezos, started in the field of journalism, looking beyond its commercial horizons; beyond the web. Bezos entered the world of media, acquiring the traditional newspaper The Washington Post for the sum of 250 thousand dollars.

Henry Gantt

Henry Gantt Biography

Henry Laurence Gantt (May 20, 1861 – November 23, 1919) industrial engineer . He was born in Calvert County, Maryland, United States. During his childhood and youth, he and his family lived devastating moments, especially in the economic part. His parents owned crops in Calvert but remained in ruins after the devastation caused during the Civil War. After that political and social event, they did not overlap economically so they had to live various hardships.

In spite of this, his parents did everything possible so that the young Gantt finished his school training at McDonogh School in 1878 and went to Johns Hopkins University to study industrial engineering. His performance was very good, when he graduated he started working as a teacher and draftsman, Gantt had a great skill for drawing since he was a kid. Then he studied mechanical engineering at the same university. In 1887, he was hired in Frederick W. Taylor to carry out an application of the principles of the Scientific Administration with his work in Midvale Steel and Bethlehem Steel, he carried out this work until 1893. In his career as a consultant, he invented the Gantt diagram.

Later, he designed some systems to measure the efficiency and productivity of workers, such as task bonds and the payment system and other methods that facilitate this process. This diagram became very popular for its simplicity, performance, and quality at that time, as well as at this time, pointed out the various tasks to be performed in a horizontal timeline, it has been used as a tool in operations that require strict temporal planning. However, Henry Gantt’s studies focused on the analysis of the performance of work methods, which depends on his judgment of the willingness to use the correct methods and skills.

Gantt was very concerned about leaving his knowledge embodied in paper, therefore, in 1908 presented before the American Society of Mechanical Engineers the text: Training of workers in habits of diligence and collaboration, in which he exposed the need to change the employer’s tactics; it is not a way of acting in the place, in the techniques, in the work, in the information, in the habits, in the possibilities, in the efficiency and in the efficiency of his work. As a complement to this, it is a bonus system that has been added to work and work done in a standardized time standard.

With these measures we tried to raise, not only the quantity, but above all the quality of work, following Taylor’s theory, the so-called common prosperity theory: what he says is that the worker has a kind of personal satisfaction to do the job well, this generates a feeling of pride that will make you try harder. For his part, the employer will notice an increase in productivity and the sum of a reduction in labor disputes. This is exposed with mastery in work, wages, and benefits (1913).

In the field of administration, his most known contribution is the graph of the bars such as the chart or the Gantt chart, which is composed in a diagram in which the horizontal axis represents the units of time, and in the vertical is recorded the different functions, which are represented by horizontal bars. With the help of this engineer, companies and the discipline of business administration is very broad, some of them are: the Gantt diagram, the development of the concept of industrial efficiency, the implementation of the system of Bonds of Tasks, with this adopted the premium to the workers. And he also implemented the Daily Balance Chart.

It was also very emphatic to ensure that companies have a social responsibility, in their opinion, companies have obligations for the welfare of society. His support for the scientific organization of work is also highlighted. When he worked for Frederick W. Taylor, with whom he collaborated in the application of his own doctrine to improve productivity, and in the second stage of the Industrial Revolution .

After 14 years of being at Taylor’s side, he made the decision to separate from this because his interest was the humanization of industrial practices and the dehumanized theories of Frederick Taylor . Unfortunately, in his last years of life, Gantt did not have the opportunity to finish several of his projects because his health was undermined. Finally, Henry Gantt died on November 23, 1919, in the town of Pine Island in New York .

His importance lies in the fact that it is the founder of scientific administration , an activity developed in the United States that later spread throughout the world with the idea of achieving humanization, rationalization, and performance.

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Elon Musk and Shivon Zilis Privately Welcome Their Third Baby Together

Elon musk is now a father of 12. neuralink executive shivon zilis gave birth to their third baby together, the tesla ceo has confirmed..

Elon Musk is now a father of 12.

The Tesla CEO, the richest man in the world, and Shivon Zilis , director of special projects at his company Neuralink, have privately welcomed their third baby together.

Musk, 52, confirmed the news June 23, two days after Bloomberg Businessweek magazine cited people familiar with the matter as saying the child was born earlier this year.

"All our friends and family know," the SpaceX founder told Page Six . "Failure to issue a press release, which would be bizarre, does not mean 'secret.'"

Musk did not reveal the name or the sex of the baby. The chairman of X—previously known as Twitter—and Silis, 38, are also parents of twins—son Strider and daughter Azure , 2, who were conceived via IVF.

"He really wants smart people to have kids, so he encouraged me to," Zilis is quoted as saying in Walter Isaacson 's 2003 biography Elon Musk . "If the choice is between an anonymous sperm donor or doing it with the person you admire most in the world, for me that was a pretty f--king easy decision."

She added, "I can't possibly think of genes I would prefer for my children."

Musk also shares three kids— X Æ A-Xii , 4, Exa Dark Sideræl , 2, and Techno Mechanicus , whose birth was confirmed in 2023—with ex Grimes , 36.

The tech billionaire also fathered six children with ex-wife Justine Wilson Musk , 51.

In April, Musk jokingly reflected on his parenting journey. "Whoa," he wrote on X , "I just realized that raising a kid is basically 18 years of prompt engineering."

Read on to find out more about Musk's family...

Maye Musk (Mom)

Maye was born in Saskatchewan, Canada and emigrated with her parents to Pretoria, South Africa in 1950, when she was 7. She and Elon's father, Errol Musk , split in 1979. After Elon moved to Canada at age 17, Maye obtained Canadian citizenship by birthright and moved there too. There, she established a dietician practice and became President of the Consulting Dieticians of Canada. She also worked as a model. In 2019, after Elon sold his company Zip2 for more than $300 million, he bought his mom an apartment in New York City, where she lived for 13 years and continued her modeling career after being signed to the IMG Models agency. "I brought my children up like my parents brought us up when we were young: to be independent, kind, honest, considerate and polite," Maye wrote in an essay for CNBC. "I taught them the importance of working hard and doing good things."

Errol Musk (Dad)

Elon's father is an engineer and like Elon, was born in South Africa. Though Errol said in a 2015 Forbes interview that he used to often take his kids on trips overseas — "Their mother and I split up when they were quite young and the kids stayed with me. I took them all over the world."—his relationship with Elon isn't picture perfect. In an emotional 2017 Rolling Stone interview, Elon criticized his father and talked about his upbringing, saying that after his parents split, he moved in with his dad, which, he said, "was not a good idea." However, Errol told Rolling Stone , "I love my children and would readily do whatever for them." Following his divorce from Maye, Errol married Heide , whose daughter Jana Bezuidenhout was 4 years old at the time. Errol and Heide went on to have two daughters together before they, too, broke up. Years later, Jana reached out to Errol following a breakup of her own. "We were lonely, lost people," Errol explained in a 2018 interview with The Sunday Times . "One thing led to another—you can call it God's plan or nature's plan." Either way, the duo became romantic and welcomed son Elliott in 2017 and then a baby girl in 2019. As Errol put it to The Sun , "The only thing we are on Earth for is to reproduce. If I could have another child I would. I can't see any reason not to."

Kimbal Musk & Tosca Musk (Siblings)

Kimbal, born in 1972, is a restauranteur and the founder of The Kitchen, a collective of five restaurants that source directly from local farmers. He also runs a non-profit, Big-Green, that has built 200 learning gardens in schools across the U.S., the outlet said. Tosca, born in 1974, is a filmmaker. In 2017, she founded Passionflix, a female-focused streaming service that targets the billion-dollar romance novel industry.

Justine Wilson (Ex-Wife)

Elon and Canadian-born Justine, his college sweetheart from Queen's University in Ontario , married in 2000. In a 2010 article she penned for Marie Claire , titled I Was a Starter Wife: Inside America's Messiest Divorce , Justine said that while dancing at their wedding reception, Elon told her, "I am the alpha in this marriage." "I shrugged it off," Wilson wrote, "just as I would later shrug off signing the postnuptial agreement, but as time went on, I learned that he was serious." The two faced an unthinkable tragedy when their baby boy Nevada Alexander died at 10 weeks from Sudden Infant Death Syndrome (SIDS). "Nevada went down for a nap, placed on his back as always, and stopped breathing," Justine wrote in her article. The couple pursued IVF to conceive again and went on to welcome five more kids: Twins Vivian and Griffin and triplets Kai , Saxon and Damian . In 2008, Elon filed for divorce.

Vivian Wilson; Griffin, Kai, Damian & Saxon Musk (Kids)

In a July 2022 snap, Elon revealed he took his oldest sons to meet Pope Francis . While he was honored to meet the head of the Catholic church, Elon added of his 'fit, "My suit is tragic." That same year, Elon's daughter Vivian filed a petition to change her full name in accordance with her new gender identity, writing, "I no longer live with or wish to be related to my biological father in any way, shape or form."

Talulah Riley (Ex-Wife)

Elon and Talulah—who starred on HBO's Westworld— married in 2010. "It all happened very fast," she told CBS News . "We were engaged after, I think, two weeks of knowing each other." The two divorced in 2012, then remarried a year later before divorcing again in 2016. In June 2024, she wed Love Actually alum Thomas Brodie-Sangster .

Amber Heard (Ex-Girlfriend)

Elon and Amber went public with their romance in early 2017, a year after she filed for divorce from Johnny Depp and Elon ended his (second) marriage to Talulah. Though their relationship didn't last long .

"I just broke up with my girlfriend," Elon told Rolling Stone at the time. " I was really in love , and it hurt bad...Well, she broke up with me more than I broke up with her, I think."

Grimes (Ex-Girlfriend)

Elon and the singer dated on-and-off for four years, starting in 2018. In September 2021, Elon told Page Six that he and Grimes "are, I'd say, probably semi-separated," adding, "It's mostly that my work at SpaceX and Tesla requires me to be primarily in Texas or traveling overseas and her work is primarily in LA. She's staying with me now and Baby X is in the adjacent room." However, in March 2022, she told Vanity Fair that they "live in separate houses" and are "best friends." She later tweeted, "Me and E have broken up *again* since the writing of this article haha, but he's my best friend and the love of my life, and my life and art are forever dedicated to The Mission now." When news broke in September 2023 that the couple share three children together, the "Crystal Ball" singer confirmed that, yes, their most recent addition Techno Mechanicus had joined son X Æ A-12 , 3, and daughter Exa Dark Sideræl .

X Æ A-Xii Musk (Son)

In 2020, Elon and Grimes welcomed their first child together, a son. They soon modified the spelling of his name in order to meet California's legal guidelines, which only permit letters from the English alphabet. Switching over to roman numerals, the parents agreed to spell his name, X Æ A-Xii. "X, the unknown variable," Grimes explained on Twitter . "Æ, my elven spelling of Ai (love &/or Artificial intelligence) A-12 = precursor to SR-17 (our favorite aircraft). No weapons, no defenses, just speed. Great in battle, but non-violent." Grimes continued, "A=Archangel, my favorite song" adding a rat and sword emoji. "Metal rat."

Exa Dark Sideræl & Techno Mechanicus Musk (Kids)

In her 2022 Vanity Fair interview, Grimes revealed she and Elon privately welcomed a baby girl via surrogacy. "Exa is a reference to the supercomputing term exaFLOPS (the ability to perform 1 quintillion floating-point operations per second)," she said. "Dark, meanwhile, is the unknown. People fear it but truly it's the absence of photons. Dark matter is the beautiful mystery of our universe.'" Sideræl—pronounced "sigh-deer-ee-el"—is, according to mom, "the true time of the universe, star time, deep space time, not our relative earth time," and a nod to her favorite Lord of the Rings character, Galadriel, who "chooses to abdicate the ring." A year later, the New York Times ' review of Walter Isaacson 's biography Elon Musk confirmed that Elon and Grimes share three children. The on-again, off-again couple at one point welcomed a child named Techno Mechanicus , nicknamed Tau , a report Grimes confirmed soon after . "I wish I could show u how cute little Techno is," she wrote on X , "but my priority rn is keeping my babies out of the public eye, Plz respect that at this time."

Strider & Azure Musk (Kids)

In 2022, Business Insider published court documents that stated Elon welcomed twins in November 2021 with Neuralink executive Shivon Zilis . The babies were born in Austin, Texas, where he lives.

He also seemingly weighed in on the report on X , writing, "Doing my best to help the underpopulation crisis. A collapsing birth rate is the biggest danger civilization faces by far."

"Mark my words," he added, "they are sadly true."

In September 2023, a TIME magazine cover story revealed that their twins were named Strider and Azure .

Baby No. 12

In 2024, Elon and Zilis welcomed their third baby together. The billionaire confirmed the news in June 2024, telling Page Six , "All our friends and family know," adding, "Failure to issue a press release, which would be bizarre, does not mean 'secret.'"

Elon Musk has reportedly fathered 12 children. Why are people so bothered?

Elon Musk has fathered a 12th child − and people online have passionate reactions about the news.

Musk had a third child with Neuralink executive Shivon Zilis , with whom he already has twins, earlier this year, according to Bloomberg , which first reported the news Friday. Musk also confirmed the child with Page Six while denying the birth was a secret.

Along with the twins and new addition he shares with Zilis, Musk also has three children with Grimes and six with his ex-wife, Canadian author Justine Wilson. Musk and Wilson's first-born child died at 10 weeks old.

Some on social media were none too happy to hear about the birth of Musk's latest child. "Why does he act like life is a Sims breeding challenge," one Reddit user wrote. "How can anyone be an active parent in the lives of 12 children?" wrote another.

But is this criticism necessary or even justified? Here's what experts have said to keep in mind before passing judgement on a parent.

Why do people care so much about Elon Musk's, other celebrities' families?

Musk isn't the only public figure whose nontraditional family life has sparked headlines. Nick Cannon famously had multiple babies with different women in a short period of time, which he said was "no accident." Clint Eastwood is also thought to have had eight known children with six different women, his daughter told The Sunday Times in 2011.

In his statement to Page Six , Musk denied keeping his new child a secret. "As for ‘secretly fathered,’ that is also false,” he said. “All our friends and family know. Failure to issue a press release, which would be bizarre, does not mean ‘secret.'” Walter Isaacson wrote in his biography "Elon Musk" that the CEO is concerned with population decline and sees childbearing as the solution.

The public's fixation on the families of people like Musk, Cannon and others is unsurprising to Donna Rockwell , a clinical psychologist and CEO and founder of "Already Famous." Any time a famous person behaves in a way that deviates from the norm, like having many children from different households, "we as the public hang onto every detail" and treat it as gossip, she previously told USA TODAY.

"The public loves to express their opinions, because it makes them feel like part of the story," she added. "When we see behavior outside the norm in the lives of celebrities, we shake our heads, pass judgments."

Should people be concerned about Nick Cannon's, Elon Musk's kids?

Musk and Cannon both keep their personal lives and routines as parents relatively private. Still, this hasn't stopped people from hurling criticism at both men, assuming a father of that many children couldn't possibly be fully present in each of their lives.

It's true being involved in your kids' lives is crucial: Studies have shown a child's emotional well-being is influenced by a secure relationship with their parents, as well as by the quality of that relationship. Barbara La Pointe, a relationship coach who primarily works with families dealing with divorce and separation , previously told USA TODAY not being fully present in your children's lives may "unconsciously create a legacy of generational trauma."

While raising children in separate households can have additional challenges, experts encourage people not to pass judgement, especially on those they don't even know. When previously asked about his emotional involvement as a father, Cannon has insisted "if I'm not physically in the same city with my kids, I'm talking to them before they go to school via FaceTime and stuff. And then when I am, I'm driving my kids to school, making sure I pick them up."

As Rockwell reminds, the reality of celebrity culture is that we only catch a glimpse of celebrities' personal lives. Without knowing the intimate details, we as outsiders will never truly know how worrisome – or how functional – Cannon's, Musk's or anybody else's family actually is.

Contributing: Jenna Ryu and Kinsey Crowley, USA TODAY

Elon Musk just added Melinda French Gates to his list of billionaires' ex-wives who 'might be the downfall of Western civilization'

Melinda French Gates endorsed President Joe Biden on Thursday, and Elon Musk isn't happy about it.
"Might be the downfall of Western civilization," the mercurial billionaire said in response.
In March, Musk criticized another billionaire's ex-wife, MacKenzie Scott, for her charity work.

Melinda French Gates has given her first presidential endorsement, and Elon Musk isn't too happy about it.

"Might be the downfall of western civilization," Musk said in response to an X post by the Babylon Bee staffer Ashley St. Clair about French Gates' endorsement of President Joe Biden.

French Gates endorsed Biden in an X post published Thursday.

"I've never endorsed a presidential candidate before," she wrote. "But this year's election stands to be so enormously consequential for women and families that, this time, I can't stay quiet."

Might be the downfall of western civilization — Elon Musk (@elonmusk) June 20, 2024

In March, Musk similarly criticized Jeff Bezos' ex-wife, MacKenzie Scott, for her charitable giving .

"'Super rich ex-wives who hate their former spouse' should filed be listed among 'Reasons that Western Civilization died,'" Musk said in a now deleted X post on March 6.

And it sure looks like endorsing Biden has earned French Gates a spot on Musk's list of bad billionaire exes.

"Many super villain arcs being pursued under the guise of philanthropy," St. Clair said in a follow-up post.

"Yeah," Musk replied.

Watch: How Elon Musk makes and spends his billions

Main content

Watch CBS News

Elon Musk welcomes third child with Neuralink executive. Here's how many kids he now has.

By Aimee Picchi

Edited By Anne Marie Lee

Updated on: June 24, 2024 / 1:54 PM EDT / CBS News

Elon Musk had a third child with an executive at Neuralink, his brain implant company. Musk and Neuralink Corp. director of special projects, Shivon Zilis, welcomed the baby earlier this year, Bloomberg News reported .

Neuralink didn't immediately respond to a request for comment. In an interview with the New York Post, Musk confirmed the birth of his third child with Zilis, but did not disclose the child's name or sex.

Musk told the Post that the birth of his latest child was not kept secret. "As for 'secretly fathered,' that is also false," he told the publication. "All our friends and family know. Failure to issue a press release, which would be bizarre, does not mean 'secret.'"

Musk and Zilis are already parents to twins born in 2021 , shortly before the birth of Musk's second child with musician Grimes, a baby girl named Exa Dark Sideræl Musk. Musk, the world's second richest person, with a fortune valued at $207 billion, is a proponent of boosting the global birth rate, claiming in a 2022 tweet that a falloff in births is "the biggest danger civilization faces by far" — and adding that he is "doing my best to help the underpopulation crisis."

"Many countries are already well below replacement rate, and the trend is that almost all will be," Musk told the Post. "This is simply a fact, not a 'debunked theory.'"

The world population has grown to about 8 billion today from 1 billion in about 1900, and is projected to hit 9 billion people by 2045. However, birth rates in some developed countries, ranging from South Korea to the U.S., have declined in recent decades — dipping below the replacement rate, or level at which a population replaces itself from one generation to the next, which is generally defined as 2.1 children per woman.

Declining birth rates in developed countries was recently flagged by the OECD as posing serious economic and social challenges, such as placing more financial strain on government services and pensions such as Social Security. Adults are having fewer children for a number of reasons, including a lack of affordable housing for families and the difficulties in managing both a career and family, the OECD said.

How many kids does Elon Musk have now?

Musk has fathered 12 kids with three women.

The Tesla CEO has had six children with Canadian author Justine Wilson, who was married to Musk from 2000 to 2008. Their first child died of Sudden Infant Death Syndrome, or SIDS, when he was 10 weeks old, Wilson wrote in a Marie Claire article.

The couple later had twins, Griffin and Vivian, in 2004, followed by triplet in 2006, Kai, Saxon and Damian.

Musk also has three children with singer Grimes . Their first, named X Æ A-12, was born in March 2020; their second child, named Exa Dark Sideræl, was born in 2021. Their third child, named Techno Mechanicus, was born in 2023.

Musk has had three children with Zilis, including twins Strider and Azure. Earlier this year, he and Zilis welcomed their third child, whose name hasn't been released to the public.

Who is Shivon Zilis?

Zilis, a Yale graduate, joined Neuralink in 2017, according to her LinkedIn page. In Walter Isaacson's biography of Musk, she is described as Musk's "intellectual companion on artificial intelligence since the founding of OpenAI."

Zilis worked as an adviser to OpenAI from 2016 to 2019, according to LinkedIn, and served on the company's board from 2020 to 2023. She's also a fellow at the Creative Destruction Lab, which she describes in her bio as a machine-learning incubator at the University of Toronto.

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

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Elon Musk
Elon Musk is a South African-born American entrepreneur and businessman who founded X.com in 1999 (which later became PayPal), SpaceX in 2002 and Tesla Motors in 2003.
Elon Musk
Elon Reeve Musk (/ ˈ iː l ɒ n /; born June 28, 1971) is a businessman and investor known for his key roles in space company SpaceX and automotive company Tesla, Inc. Other involvements include ownership of X Corp., formerly Twitter, and his role in the founding of The Boring Company, xAI, Neuralink and OpenAI.He is one of the wealthiest people in the world; as of June 2024, Forbes estimates ...
Elon Musk By Walter Isaacson : Walter Isaacson
From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era - a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration and artificial intelligence. Oh, and took over ...
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Elon Musk (born June 28, 1971, Pretoria, South Africa) South African-born American entrepreneur who cofounded the electronic-payment firm PayPal and formed SpaceX, maker of launch vehicles and spacecraft.He was also one of the first significant investors in, as well as chief executive officer of, the electric car manufacturer Tesla. In addition, Musk acquired Twitter (later X) in 2022.
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Elon Musk
Elon Reeve Musk is a businessman and investor known for his key roles in space company SpaceX and automotive company Tesla, Inc. Other involvements include ownership of X Corp., formerly Twitter, and his role in the founding of The Boring Company, xAI, Neuralink and OpenAI. He is one of the wealthiest people in the world; as of June 2024, Forbes estimates his net worth to be US$214 billion.
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Elon Musk is an authorized biography of American business magnate and SpaceX/Tesla CEO Elon Musk.The book was written by Walter Isaacson, a former executive at CNN, TIME and the Aspen Institute who had previously written best-selling biographies of Benjamin Franklin, Albert Einstein, Steve Jobs and Leonardo da Vinci.The book was published on September 12, 2023, by Simon & Schuster.
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Elon Reeve Musk FRS (born June 28, 1971) is a South African-born American businessman.He moved to Canada and later became a U.S. citizen.. He became rich through several technology projects, including an online finance company which merged with PayPal in the year 2000.. Musk is the current CEO & Chief Product Architect of Tesla, Inc., a company that makes electric vehicles.
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