fitness training business plan sample

Fitness Business Plan Template (+ Free Examples)

Use this free fitness business plan template to modify and use as you learn how to create a fitness business plan.

Do you dream of starting your own fitness business ? With the increasing demand for health and wellness services, now is the perfect time to turn your passion for fitness into a profitable venture. There are many ways to make money with fitness (you can even start a fitness business from home or start a fitness business with no money ). However, before diving headfirst into the world of entrepreneurship, it is crucial to develop a comprehensive fitness business plan that will serve as your roadmap to success.

Looking to start a fitness business? Our comprehensive fitness business plan template will guide you through the process, helping you create a solid foundation for success. Then learn how to create a gym business plan , how to create a gym budget , how to create a gym sales forecast , how to get a gym loan , and more—all part of understanding how much it costs to open a gym , how to start a fitness business , and how to start a gym . Or maybe you want to learn how to become a fitness influencer —we’ve got you covered with the best online fitness coaching software and the best fitness software for fitness influencers who want to start a fitness influencer business online.

And, of course, managing your fitness business online with the best gym management software and the best personal training software means that you can easily create fitness session plans, waivers, forms, fitness assessments, lead forms, registration forms, online booking, workout plans, and much more. Save yourself some time and hassle and get a demo with the best fitness business platform: Exercise.com.

Get a demo now!

Fitness Business Plan Template

[business/brand name], executive summary.

Business Concept

• Briefly describe the fitness business idea, its core offerings, and unique value proposition.
• Outline the short-term and long-term goals of the business.

Mission Statement

• A clear statement defining the business’s purpose and approach to reaching its goals.

Vision Statement

• A depiction of what the business aspires to achieve in the future.

Business Description

Nature of the Business

• Detailed explanation of the type of fitness business (e.g., gym, personal training studio, online coaching service).

Target Market

• Description of the target demographic and their fitness needs.
• Details about the business location and why it’s beneficial.

Market Analysis

Industry Overview

• Overview of the fitness industry, current trends, and future projections.

Target Market Analysis

• Detailed analysis of the target market, including demographic, psychographic, and behavioral aspects.

Competitive Analysis

• Analysis of competitors, their strengths and weaknesses, and your business’s competitive edge.

Services and Products

Service/Product Offering

• Detailed description of services and products offered (e.g., personal training, group classes, wellness programs).

Pricing Strategy

• Rationale behind pricing models for services and products.

Marketing and Sales Strategy

Marketing Plan

• Strategies for reaching and attracting the target market.
• Channels and tactics to be used (e.g., social media marketing, community events, referral programs).

Sales Strategy

• Approach for converting prospects into customers.
• Sales funnel and customer journey mapping.

Operational Plan

Daily Operations

• Description of daily business operations, including opening hours and staffing.

Facilities and Equipment

• Details about the physical space and equipment required for the business.

Suppliers and Partnerships

• Information on any third-party suppliers and partnerships.

Management and Organization

Organizational Structure

• Breakdown of the business’s organizational structure.
• Roles and responsibilities of key team members.

Management Team

• Profiles of key management team members.

Financial Plan

Start-Up Costs

• Detailed list of initial expenses to start the business.

Revenue Projections

• Forecast of revenue for the first few years.

Profit and Loss Statement

• Projection of income, expenses, and profitability.

Funding Requirements

• Total amount of capital needed to start and run the business.
• Plans for securing funding (e.g., loans, investors).
• Additional supporting documents like market research data, resumes of key team members, detailed financial forecasts.

Using a platform like Exercise.com can significantly enhance the operation of a fitness business. Its comprehensive tools for client management, workout programming, scheduling, and reporting can streamline business processes and improve client engagement and retention.

This template provides a structured approach for creating a fitness business plan. It can be customized to reflect the specifics of your fitness business idea, market, and operational strategy.

Fitness Business Plan Example 1: Dynamic Pulse Gym

Dynamic pulse gym.

• Dynamic Pulse Gym, a state-of-the-art fitness center specializing in personalized training programs and high-energy group classes.
• Short-term: Establish a member base of 500 within the first year.
• Long-term: Expand to multiple locations and incorporate wellness services.
• To provide an empowering fitness environment that motivates members to achieve their health goals.
• To be recognized as the premier fitness destination in [City/Region] that transforms lives through innovative fitness solutions.
• A full-service gym offering cutting-edge equipment, diverse fitness classes, and personalized training.
• Health-conscious adults aged 20-50, looking for a motivating and supportive fitness environment.
• Situated in [City/Region], in a densely populated area with high foot traffic.
• Growing interest in personal health and fitness, with an increase in demand for versatile workout options.
• Busy professionals and fitness enthusiasts seeking convenient and varied workout options.
• Competitors include local gyms and fitness studios. Dynamic Pulse Gym differentiates itself with advanced technology integration and a wide range of services.
• Personalized fitness assessments, one-on-one personal training, various group classes like yoga, spin, and HIIT.
• Wellness workshops and nutritional counseling sessions.
• Competitive membership fees with premium options for additional services.
• Launch campaign with social media ads, local partnerships, and community events.
• Ongoing engagement through a referral program, member testimonials, and fitness challenges.
• Focus on building relationships through free trial sessions and personalized gym tours.
• Implement a tiered membership system to cater to different customer needs.
• Operation hours from 5 AM to 11 PM, with a staff of trained fitness professionals.
• 10,000 square feet facility equipped with cardio machines, weightlifting areas, a yoga studio, and a spin room.
• Equipment sourced from leading manufacturers; partnerships with local wellness brands.
• Led by a CEO, with departments for operations, marketing, and training.
• CEO with extensive experience in the fitness industry.
• Operations Manager with a background in gym management.
• Marketing Manager skilled in digital marketing.
• Estimated $250,000 for facility lease, equipment purchase, and initial marketing.
• Projected $500,000 revenue in the first year based on membership and service sales.
• Expected profitability within the first two years with controlled operating expenses.
• Seeking $300,000 in funding for initial start-up and operational costs.
• Market research data, equipment lists, detailed biographies of management team members.

Exercise.com’s comprehensive platform enhances Dynamic Pulse Gym’s operational efficiency, offering seamless scheduling, client management, workout creation, and progress tracking. This robust system ensures that Dynamic Pulse Gym operates at the forefront of the fitness industry with superior client engagement and retention.

Fitness Business Plan Example 2: Holistic Harmony Online Coaching

Holistic harmony online coaching.

• Holistic Harmony, an online coaching service focusing on holistic health, combining fitness, nutrition, and mental wellness.
• Short-term: Build a client base of 100 active clients in six months.
• Long-term: Develop a holistic wellness app and expand service offerings.
• To guide clients towards a balanced lifestyle through tailored online coaching.
• To become a leading online platform for holistic health and wellness coaching.
• Online personal coaching with a holistic approach, offering custom workout plans, nutrition advice, and mindfulness coaching.
• Individuals seeking a balanced approach to health, particularly remote workers and those with busy lifestyles.
• Fully online operation with the potential for global reach.
• Increasing demand for online health services and a shift towards holistic health approaches.
• Individuals aged 25-45, primarily working professionals who prefer the flexibility of online coaching.
• Other online fitness and wellness platforms. Holistic Harmony’s comprehensive approach and personalized services provide a competitive edge.
• Custom online fitness programs, nutritional planning, and virtual mindfulness sessions.
• Subscription-based pricing with different tiers based on service levels.
• Digital marketing strategy focusing on content marketing, influencer collaborations, and targeted social media campaigns.
• Offering free initial consultations and introductory discounts to new clients.
• Leveraging testimonials and success stories for client acquisition.
• Regular client check-ins, content creation for the platform, and ongoing program adjustments.
• No physical facility required. Investment in a high-quality website and coaching software.
• Collaboration with freelance nutritionists and mental health experts.
• Founder-led with a small team of certified coaches and administrative support.
• Founder with expertise in fitness training and holistic health.
• Team of freelance professionals for specialized coaching needs.
• Approximately $50,000 for website development, marketing, and initial software setup.
• Anticipated $150,000 in the first year, based on subscription model and consulting services.
• Profitability projected within the first year with minimal operating expenses.
• Seeking $75,000 in seed funding for initial setup and marketing.
• Detailed website plan, service descriptions, and credentials of coaching team.

Utilizing Exercise.com’s versatile platform, Holistic Harmony can streamline client management, workout and nutrition plan creation, and progress monitoring. This platform facilitates efficient operations and high client engagement, positioning Holistic Harmony as an innovative leader in online holistic coaching.

These examples demonstrate how a fitness business plan can be structured for different types of fitness ventures, emphasizing the integration of Exercise.com as a key tool for operational efficiency and enhanced client service.

Why You Need a Fitness Business Plan

A fitness business plan is more than just a document. It is your blueprint for building a thriving fitness empire. Whether you are seeking investors or planning to self-finance your venture, a well-crafted business plan will demonstrate your understanding of the industry, your target market, and your sustainable competitive advantage. Moreover, it will provide you with a clear roadmap and actionable strategies to navigate through the challenges and uncertainties that come with starting and running a fitness business.

Additionally, a fitness business plan can help you secure funding from banks or other financial institutions. Lenders often require a detailed business plan to assess the viability and potential profitability of your fitness business. By including financial projections, market analysis, and a comprehensive marketing strategy in your plan, you can increase your chances of obtaining the necessary funding to launch or expand your fitness venture.

Key Components of a Fitness Business Plan

When creating a fitness business plan, there are several key components that you need to include. These components will ensure that your plan covers all essential aspects of your fitness business, allowing you to make informed decisions and allocate resources effectively.

The first component is setting clear goals and objectives for your fitness business. This includes defining what you want to achieve and outlining specific milestones that will measure your progress. By setting clear goals, you can stay focused and motivated throughout your journey.

The second component is defining your target market. Understanding your ideal customers is crucial for tailoring your products and services to their needs and preferences. By conducting thorough market research, you can identify your target market’s demographics, interests, and pain points, enabling you to position your fitness business as the ultimate solution.

Next, you need to develop a unique selling proposition (USP) for your fitness business. Your USP is what sets you apart from your competitors and gives your target market a compelling reason to choose your fitness services over others. By identifying your unique value proposition, you can communicate your brand’s distinctiveness effectively.

Another essential component is analyzing the competition in the fitness industry. By assessing your competitors, their strengths, weaknesses, and market positioning, you can gain valuable insights to refine your business strategies and maximize your competitive advantage.

Creating a comprehensive marketing strategy is also crucial for attracting and retaining customers. Your marketing strategy should outline the channels and tactics you will use to reach your target market effectively. This includes online and offline marketing, social media, content creation, and building strategic partnerships.

Designing your products and services is another vital component of your fitness business plan. You need to clearly outline the range of services you will offer, including personal training, group classes, or specialized programs. Additionally, you should consider the equipment, facilities, and technology required to deliver exceptional experiences to your clients.

Outlining financial projections is essential for creating a sustainable business. This includes estimating your revenue, expenses, and profit margins. By projecting your financials, you can determine pricing strategies that balance profitability and competitiveness.

Estimating startup costs and funding sources is another critical component of your fitness business plan. This involves identifying the capital required to launch and operate your business and exploring financing options, such as loans, investors, or personal savings.

Formulating a management and organizational structure is crucial for streamlining your operations and ensuring smooth business processes. This includes defining roles and responsibilities, creating a hierarchy, and establishing efficient communication channels.

An effective sales and customer service strategy is essential for driving revenue and creating customer loyalty. You need to define how you will generate sales, whether through memberships, packages, or partnerships. Additionally, you should outline your approach to customer service, including feedback collection, complaint handling, and staff training.

Developing a strong brand identity is crucial for standing out in the crowded fitness market. Your brand identity should encompass your mission, values, visual elements, and tone of voice. By aligning your brand with your target market’s aspirations, you can create a powerful connection that inspires loyalty and drives referrals.

Implementing technology solutions is vital for enhancing your fitness business’s operations. This includes utilizing management software, scheduling systems, and online booking platforms to streamline administrative tasks and improve customer engagement.

Creating an actionable timeline and milestones will ensure that you stay on track and achieve your business goals within a specific timeframe. This involves breaking down your business plan into smaller, manageable tasks and setting deadlines to complete them.

Evaluating risk factors and formulating contingency plans is necessary for protecting your fitness business from potential threats and uncertainties. By identifying risks and establishing protocols to mitigate their impact, you can ensure business continuity and resilience.

Finally, monitoring and reviewing the performance of your fitness business based on the plan is essential for making data-driven decisions and adapting to market changes. By regularly analyzing key performance indicators (KPIs), such as revenue, customer satisfaction, and employee productivity, you can identify areas of improvement and make necessary adjustments to drive growth.

In conclusion, creating a comprehensive fitness business plan is the first step towards turning your fitness passion into a successful business venture. By addressing all key components, you can ensure that your plan covers every critical aspect of your fitness business, allowing you to make informed decisions and navigate challenges with confidence. Remember, a well-crafted business plan is not only a roadmap; it is your recipe for success in the ever-evolving fitness industry.

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Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Locally-based Military
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of members and member management.
• A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
• A local CPA will manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

• How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Personal Training Business Plan With Examples & Templates

Published by caroline @ wellness creative co on 14 june 2023 14 june 2023.

Writing a personal training business plan can seem a bit daunting. Most PTs love fitness and programming but aren’t so keen on the admin side. The good news is it doesn’t have to be difficult – with the right guidance and some practical examples to follow, it’s actually pretty easy.

In this article – learn how to write a personal training business plan in 7 simple steps (with samples, templates, and a downloadable checklist).

• Why write a business plan?
• 7 key elements
• Templates & examples
• Downloadable PDF checklist

We’re a team of qualified personal trainers and fitness coaches with 15+ years of industry experience , so we know first-hand what works (and what doesn’t!). We’ve trained other fitness professionals in sales, marketing, and business growth, so our strategies are tried and tested.

Why Write a Business Plan?

If you want your personal training business to be successful , then it’s vital to have a plan. It’ll help you secure investor funding or a business loan , which many PTs require in order to get off the ground.

But even if you don’t need the start-up finances, writing a plan makes you more likely to succeed. In fact, research shows that business plans double your chance of success . So, it’s really a no-brainer if you’re serious about being successful.

Here are a few of the reasons why creating a business plan is important…

• It crystallizes abstract thoughts and ideas into something tangible
• Helps you communicate your business concept in a way others will understand easily
• Required to secure funding from investors and banks
• Provides a structured plan to work through
• Helps you decide which areas to spend money on and where not to invest
• Ensures you understand what you’re letting yourself in for in terms of money, time, and effort

Whether you want to go freelance, become a mobile PT, start a personal training studio, or your own gym , you’ll definitely need a plan.

What To Include In a Personal Training Business Plan

Writing a personal training business proposal might sound daunting but this 7-step guide makes it easy . It’ll walk you through the exact process to follow so you’ll have your plan completed in no time. Here’s an overview of what you need to include…

• Executive summary
• Industry and market analysis
• Business overview
• Services offered
• Sales and marketing strategy
• Financial details
• Implementation plan

Now let’s look at each of these sections in more detail…

1. Executive Summary

Get straight to the point – why should the bank or investors lend your business money? Include your mission, key financial info, and unique selling points. Although it goes at the beginning of your plan, you should prepare this section last.

2. Industry & Local Market Analysis

Demonstrate potential – show that the fitness market and personal training industry are growing and there’ll be a strong demand for your services. Include research statistics, competitor info, and relevant government initiatives.

3. Business Overview

Summarise the business – objectives, location, ownership, legal status, personnel structure, and operations.

4. Services

The fun part – describe the different services you plan to sell including the packages and pricing structure . This could be in-person PT sessions, online programs , specialist workshops, fitness products, etc.

5. Sales & Marketing Strategy

How you’ll attract clients – explain your brand positioning and outline your personal training marketing plan by listing the activities you’ll do to generate revenue , attract clients , and promote your PT business .

6. Financial Information

Time to open a spreadsheet – potential investors and banks aren’t just interested in your figures. They’ll want to know how you arrived at those figures so show your calculations. Include breakdowns of profit and loss, cash-flow, breakeven figures, and the capital expenditure needed for start-up. Project 12, 36, and 60 months ahead.

7. Implementation Plan

How you’ll make it happen – provide a step-by-step list of actions you’ll take, including milestone dates.

You might also like… 50 Catchy Personal Training Business Name Ideas or How To Promote a Fitness Business .

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

Personal Trainer Business Plan Examples & Templates

Looking at a personal training business plan sample can be really helpful as it puts these sections into context. Reviewing examples will give you ideas for how to create and present your own plan.

You obviously don’t want to copy another plan since the details will be unique to your business. But the following example plans can be a useful reference for personal trainers…

• Dragon Fitness Training  produced this interesting personal trainer business plan as an academic exercise.
• Catalyst Fitness  created this CrossFit business plan with a detailed risk assessment.
• Launceston City Council created this aquatic center and health club business plan.
• The Yoga Lunch Box  offers a comprehensive yet easy-to-read fitness business template.

Creating a business plan is 100% worth the time and effort . It helps you validate demand, maximise profitability, and identify any potential pitfalls early.

This plan will be your playbook for the next 3-5 years so don’t rush the process. It’ll help you secure investor funding or a bank loan if you want to go down this route. Considering how you’ll acquire paying clients and manage cash flow now will ensure you’re well-prepared for life as a fitness business owner.

You might also like… How To Grow a Personal Training Business or The Ultimate Yoga Business Planning Guide & Template .

Downloadable Checklist & More Templates

The best way to write a business plan is to work on it in bite-size chunks . Trying to get the whole thing done in one go is the quickest route to overwhelm.

So, we recommend working on one section each day. This will enable you to complete the whole thing within a week, with zero stress or hassle . To make things easy, we created a handy PDF checklist that walks you through the 7 sections.

You can download it as part of our Personal Training Business Bundle . It includes marketing plan templates, business name ideas, sales scripts, and loads more resources.

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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How To Write A Personal Training Business Plan (+Bonus Templates)

• March 3, 2023
• For Personal Trainers

Now that you’ve opened a personal training business, you have to run it. To ensure that your fitness business is a success, you need to create a personal training business plan .

Whether you are writing a business plan for a fitness business or any other type of start-up, a good business plan needs to comprise many different components. It is a good idea to use a template to ensure you include everything necessary.

A good business plan must include the following sections :

• Market analysis
• Competitors
• Marketing and sales plan
• Financial plan and future projections

The goal of creating a personal trainer business plan is to ensure that there is a niche in the market for your offering. Also that you will manage to generate enough revenue to continue operating after having made all the start-up investments.

Below is a more detailed breakdown of what you need to include in your business plan .

Summary and Pitch

The most basic thing you need to include at the beginning of your business plan is your pitch or summary . It serves as an overview of your personal trainer business and provides basic information about your business and your mission statement.

Make sure you include the following in your business plan:

• The what – what are your goals?
• The why – what is your mission?
• The how – what will you do to succeed?
• The big picture – what is your vision?

The summary, also called the pitch, needs to attract attention . It must be concise and clear . However, it should not feel rushed. Don’t skip important parts while avoiding excessive wordiness. Make it yours. Make it unique – just like your business.

The reader of your personal trainer business plan summary needs to have no doubts as regards what you do, what your goals are, and how you are going to reach them.

Background Information

In this part of your personal trainer business plan, you present the owner’s (or owners’) experience, qualifications, and goals . It gives the reader an overall idea of who is behind the business name . For you, it serves as a way to get a better picture of your strengths and weaknesses .

You will gain a clear view of your strengths, and where you need more experience . You may realize that some aspects of the business need to be outsourced so that you can spend your valuable time on something else.

This knowledge will be especially useful when your business grows and you will not be able to take care of everything yourself. Knowing yourself well will help you decide what you should still do yourself and what you should better delegate to someone else.

Market Analysis

Your personal trainer business plan needs to include market analysis. Consider your location, other gyms in the area, and your local demographic. The latter is very important. You have to gather as much information as you can about your target demographic . You need to know who they are, what their typical behaviors are, and their reasons for using your service.

Why is this detailed knowledge so important? Because the more you know your potential customers the better you will be able to attract the m. You will know in which areas you need to stand out and how to make your services more appealing to your audience.

You need to know exactly who you are targeting. Narrow down and define your target market . Is it students? Schools? Aspiring athletes? Working people? Executive women in their 30s and 40s wishing to improve or achieve their fitness? Or maybe people over 50 years old aiming to improve their health and prevent illnesses? Or could be even a narrower group, for example not athletes but specifically cyclists.

Once you have identified your target market, find out exactly what type of personal training type they are looking for and provide reasons for choosing your business.

Products and Services

Obviously a personal trainer offers a service . You may, however, also include certain products in your offering . In this part of your personal trainer business plan, you specify the services and products you offer.

Include the list of products and services together with the prices . You could offer many different things, such as in-person personal trainer sessions, online training programs, specialized workshops, as well as fitness-related products.

Apart from listing the products and services and the pricing, you need to specify who will purchase them, how they will be delivered, and how they will benefit the customers.

Consider including the following in your personal training business plan:

• Bio print analysis
• Individual personal training services
• Indoor and outdoor fitness sessions
• Nutrition consulting
• Nutritional products and diet supplements
• Online and in-person seminars
• Online personal training services
• Personal training tutoring
• Personal training for groups
• Public speaking
• Workout guides

This section of your personal trainer business plan is where you outline your funding needs . You should provide information about the costs of starting and growing your personal training business. You need to be exact about the amount of money you need and specific about where you are going to spend it .

Provide a detailed breakdown of profit, loss, cash flow, breakeven figures, and capital expenditure required for start-up. Plan for one, three, and 5 years in advance.

The initial investment needed to open a personal trainer business is quite low. You may need to obtain a certification which shouldn’t cost more than $2,000. You will also need to pay for liability insurance, which shouldn’t cost more than $200-$300 per year.

Additionally, remember the initial advertising cost. You should apportion about  $1,000 for it. You will most likely need some business cards , fitness flyers , or even a newspaper or radio ad. Also, pay attention to your online presence- factor in the costs of running a website and social media accounts and advertising.

Operating Costs and Pricing

In this section of your personal trainer business plan, you have to present the pricing, and justify it by taking into account your competition, the need in the market, and by proving that your pricing system is viable. You can achieve that by calculating your margins either per hour or (better) per month.

Think about the reasons for choosing a certain price and what that choice will mean for your business .

If you opt for a budget price , you need to remember that you have to be able to generate a large volume of sales and accommodate them. On the other hand, if you decide to go for a high-end price you need to make sure that you provide high-end quality of the location, the service, and the products you offer.

Some personal trainers go for a fixed price , say $85 per hour. They justify a high cost with their experience and a promise of providing whatever equipment is needed for each customer.

Other personal trainers suggest offering different services at different prices , depending on the expertise needed, the complexity of the program, and the equipment required.

Yet others prefer an open pricing model with individual prices provided via negotiation.

Marketing and Advertising

They may look and sound similar, but marketing and advertising are not the same things . You need to know the differences between them.

Advertising could be described as the placement of marketing. If giving someone a business card is an advertisement, then what is on the business card is marketing.

Building a marketing strategy requires creativity. It’s about exploring and analyzing different types of customers and generating ideas for making your business offering appealing to them.

However, your personal trainer business plan should only include your advertising strategy.

Always remember that one of the biggest factors making or breaking a business is not what it offers but how well the marketing and advertising strategies have been created and executed . You might be the best personal trainer out there with all the knowledge and skills one might ask for, but without a well-designed and implemented marketing and advertising strategy you won’t have anyone to train.

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Financial Projections

Lack of previous experience and supporting evidence, creating a financial forecast may seem impossible. You may feel like you have no clue where the numbers are supposed to come from. The best thing you can do is to try to be as level-headed and realistic as you can .

Start by listing all of your fixed and variable costs and personal living expenses to figure out how many clients you need to have to break even. If you are new in the financial field and lack information, consider practicing CFA study materials, as it will help to have the basics of financial analyses.

It may be difficult at the beginning, but try to incorporate different sources of income . Do not place all the eggs in one basket by, for example, relying on a one-on-one training service to provide the biggest part of your revenue. Be realistic and think of ways to make money on different services and products you offer .

When your business grows, don’t be afraid to raise prices . Even a slight increase in the hourly rate or the prices of products will surely add up throughout each month. Try to increase your revenue by offering additional products and services to your established customers, for example, supplements or specialized pieces of equipment. Help them see your business as a “one-stop-shop” for all their fitness needs.

Samples and Templates

Now that you know what to include in your personal trainer business plan, it is time to look at some examples . It will help you see not only what to write but also how to present it. Always remember that each business is unique (and you certainly want your business to stand out), so never copy someone else’s business plan. Use it as a guide to creating your very own personal trainer business plan .

Take a look at the examples and templates below and get inspired.

• Dragon Fitness Training was created as an academic exercise.

• Personal Trainer Business Plan Template is a downloadable Word document

• Personal Trainer Business Plan worksheet contains blank spaces that you need to fill out. The sections are Mission Statement, Market Analysis, Revenue Streams, Operating Plan, and Marketing Plan.

• Catalyst Fitness is a CrossFit business plan and includes a detailed risk assessment, too.

• The Yoga Lunch Box is a comprehensive yet straightforward template for a yoga studio business plan that can serve as a reference.

• Fitness Texter provides a guide with questions to ask yourself which will help you create a business plan.

FAQs about creating a personal training business plan

1. what are the key components of a personal training business plan.

An executive summary, a description of the company and its goals, a market study, sales and marketing plans, financial predictions, and a management and operations plan are often the main elements of a personal training business plan.

2. How do you identify and analyze your target market in a personal training business plan?

You must take into account variables like age, gender, economic level, geography, fitness goals, and favorite workout style when identifying and analyzing your target market.

Online research, focus groups, and questionnaires can be used to collect this data. You may develop powerful marketing strategies and offerings that satisfy the needs of your customers by researching and understanding your target market.

3. What strategies should be included in a marketing plan for a personal training business?

Social media marketing, content marketing, referral marketing, and community involvement are all important marketing tactics for a personal training firm .

A large audience can be reached through social media, and expertise and authority can be established through content marketing . Referral marketing can produce new clients, and community outreach can build partnerships with local businesses and groups.

4. How should financial projections be calculated in a personal training business plan?

A personal training business plan’s financial estimates should be supported by thorough market analysis and reasonable hypotheses.

Revenue, expenses, profit and loss, cash flow, and a break-even analysis should all be projected. Start-up expenses like those for rent, insurance, equipment, and marketing should also be taken into account.

5. What are the typical start-up costs associated with opening a personal training business?

Equipment, liability insurance, rent or lease, marketing charges, and legal fees are typical start-up costs for a personal training firm.

Free weights, resistance bands, cardio machines, and mats are examples of equipment costs. It’s critical to get liability insurance to defend against potential legal action. Rent or leasing will depend on the facility’s location and size.

6. How can a personal trainer differentiate their business from competitors in the market?

By emphasizing their unique selling proposition (USP), such as a particular training method or specialized services, a personal trainer can set themselves apart from rival businesses.

Additionally, they can provide each client with individualized attention and personalization while also fostering long-lasting connections with them through excellent customer service and effective communication.

7. What are the most effective pricing strategies for personal training services?

Hourly rates, package prices, and subscription models are all viable pricing options for personal training services .

While package pricing can provide reductions for numerous sessions, hourly rates can be advantageous for single sessions. For a recurrent cost, subscription models may provide continued access to personal training services.

8. What legal considerations should be addressed in a personal training business plan?

Liability insurance, client waivers, and the creation of company entities can all be considered legally in a personal training business plan. While client waivers can exempt the personal trainer from liability, liability insurance is necessary to defend against any litigation.

Liability protection can also be obtained by selecting the appropriate business structure, such as a sole proprietorship or LLC.

9. How can technology be utilized to enhance the services offered by a personal training business?

Via online scheduling software and apps , virtual training sessions, and fitness tracking apps, technology can be used to improve the services provided by a personal training firm.

Customers may find it simpler to set appointments using online scheduling, and virtual training sessions may enable a company to reach customers who are not close by. Clients who use fitness tracking applications can monitor their progress and maintain motivation.

10. How should a personal training business plan be revised and updated over time to stay relevant and effective?

A personal training business plan needs to be updated and amended on a regular basis to account for market and industry changes.

This can involve reviewing new services or technologies, revising marketing plans, and updating financial estimates. The business can respond to changes in the market and customer needs by routinely reviewing and updating its business plan, which can help it stay relevant and effective in a fast-paced and competitive industry.

To make sure that the company stays on track to fulfill its goals and objectives, it’s crucial to set aside time on a regular basis to evaluate the business plan and make any required modifications.

Also, getting input from customers and professionals in the field can offer insightful suggestions for revising and enhancing the business strategy over time.

Final thoughts on how to write a personal training business plan

Writing a business plan is a must for any start-up. Every business plan should be regularly revised and updated to make sure that it reflects the current state of the business and that it outlines realistic goals and ways to achieve them.

A well-written business plan will help you gain clarity, set realistic goals and objectives, and create realistic forecasts and strategies.

A business plan is an important step in turning your personal trainer business idea into an operating business . It allows you to think thighs through and ensure that your idea will work and succeed.

It doesn’t mean, though, that a good business plan needs to be long and complex. It does, however, need to outline and explain all the basic and most important information about what you want to achieve and how you are planning to get there .

• Ljubica Buha

Ljubica Buha is a versatile enthusiast and a Digital Marketing Manager specialized in IT industry. By day, she crafts digital stories; by night, she dives into literature. She's equally at home exploring beneath the waves, carving through snow on a snowboard, and embracing the outdoors through hiking.

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Personal Training Business Plan: Example & Template

Written by Megan Williams

What is a personal training business plan?

A personal training business plan is useful for any personal trainers wanting to go solo and set up their own personal training business. Putting together a personal training business plan will ensure you cover all the key events and information you need to successfully launch your personal training business. 

In this handy article, we have outlined detail of the different elements within a personal training business plan along with a downloadable template that you can start building on straight away. Our aim is to provide you with all the elements you need to be successful in kick-starting your personal training business and service.

Why do you need a personal training business plan?

Having a personal training business plan will make the process of starting any personal training business smoother. This may include opening your own personal training studio , becoming a self-employed personal trainer or freelancing for a gym. It can become very easy to quickly start working with clients and avoid planning out the bigger picture.  

Banks or Investors

If you need additional funding to get started with your personal training business , being prepared to showcase your full personal training business plan to potential investors or banks will put you in a better position. In both cases, you are looking to persuade these people to invest in your fitness business, if they can’t see a clear plan mapped out on why you are worth the investment you may be unsuccessful in achieving the investor or funding. This provides potential investors with the step by step process on how you are planning to get your personal trainer services running.

Approaching this situation with a fully mapped out personal trainer business plan shows that you have thought through all possible elements of the business strategically with evidence on how you have got to this stage to be successful in the fitness industry.

Self Motivation

If you are looking to become self-employed and go out in the fitness world as an independent personal training business has a well thought out plan in place that will keep you on track with your own personal business goals. Spending some valuable time putting together a personal training business plan will be beneficial in the long run to keeping yourself on track, this can be a document you constantly refer back to. A personal training business plan will be what continues to drive you to achieve your ultimate business goals.

Summary & Pitching

The first section will be a summary of your overall business plan which will include business goals/aims, what the business does and any financial projections. The best way to approach this section is to complete it last once you have completed all the research for you to summarise. The purpose of this summary is to outline your business at a quick glance for somebody to understand your main goal and outcome.

Pitching your personal training business plan

A personal training business plan pitch will include a brief summary of what you do and what you are aiming to achieve. In your pitch, you should include your aims and objectives as a business, an overview of financial forecasts, business plan ideas and identify your USP.

The pitch should only be a few sentences long and ensure it is all relevant material avoiding any repetition or filler. The idea of the pitch is to attract your listener, an indicator of a successful pitch is your listen asking questions or wanting to know more about your pt business plan.

Personal background

This section is to outline your own personal background this section will help you outline your strengths and potential weaknesses for listeners to understand. 

Use your experience and expertise to boost credentials

Your qualification and experience will have high value in this section with the opportunity to showcase how you have educated yourself and the route you have followed. If you have undertaken additional studies including continuous professional development courses, this is a good place to showcase this.

This is also a good opportunity to identify any training you may need to still undertake to work on yourself, this demonstrates that you have a focus on personal growth and are planned for this. This is a beneficial section to understand for personal growth, working on identifying your own strengths and weaknesses will highlight any sections of the business you may need additional support or training in prior to starting.

Product or service

Personal training is positioned as a service business as you do not sell a physical product, you offer time and experience to your client’s fitness journey. In this section, you will highlight your core service, will you just be offering personal training sessions or is there an option to build out nutrition meal plans? Use this opportunity to explain your service in detail including what you offer the client, how you plan to deliver the service and any resources needed for this.

Outline your USP

In this section, it is also important that you highlight what makes you different and how your knowledge, experience and background has created a USP for your personal training service.

In order to be successful in launching your personal training business, you would need to have an in-depth understanding of the market you are entering. This includes carrying out market research within the potential clients operate in. After this point you will be able to build out a marketing strategy based on your understanding of the client market, this will ensure you are marketing your business in the most effective way.

Target Market research

Gathering marketing research is the process that helps determine the success of your new service which is conducted in line with your potential clients. Market research is carried out by companies to discover their target market in more detail by gathering opinions and feedback on particular interests.

To carry out successful market research you should gather information which providers you insights on the following:

• Current behavioural habits of your clients?
• How big is the personal training market?
• How much competition is there?
• What are the buying habits of your potential clients?
• Current market trends for pt businesses?

Create a marketing strategy

Once you have completed your market research you will be in a good position to map out your marketing plan strategically. Your marketing plan is a huge contributing factor to running a successful business, without this potential clients will not come across your business which impacts revenue and profit. 

When creating a marketing strategy you may find the cost can be daunting, however, you should consider marketing as a personal business investment for which you calculate the return on investment as this is essential to your business success. Whilst you are going to have to invest money into marketing, there are also options that aren’t as costly to include within your strategy such as word of mouth, attending networking events and running social media accounts. Marketing has a direct impact on your business which is why it is essential to ensure you cover everything you can to benefit from the market share. For this reason, we have covered everything you need to know to build out a marketing plan with our beginner’s guide to personal trainer marketing and advertising.

Competitor analysis

Competitor analysis is a good exercise to complete to ensure you are entering the market in a strong position. To complete a detailed competitor analysis you should carry out thorough research into who your competitors are, their service, their location, their pricing and their strengths and weaknesses. 

Once you have completed this, you should complete a swot analysis on your own personal training business compared to competitors within the market. Doing this will help you identify any pain points you may have as well as a USP which will prove to be a strength within the fitness training business.

Operations & logistics

Operation and logistics are a fundamental part of the business particularly for those setting up their own personal training studio or personal trainer freelancing . This includes evaluating elements of the business operations such as training space and location, suppliers of gym equipment, how to sustain your equipment and any additional products you may need to operate successfully as a business.

Understanding inventory & logistics

This section applies to individuals who are looking to set up their own personal training studio , you should use this area to cover details on where you will be delivering your personal training service, what locations, the facilities you will be using and how you regular sustain any equipment or software.

If you are planning on becoming a freelance personal trainer who is working within different gyms, this section may not be applicable to you as it focuses on how your service will be sourced and delivered.

Pricing strategy

A pricing strategy will help you work out what profit margins you are working towards and understand at what point you will break even and start making money once you have factored in the costs and investment.

When figuring out your price point you need to consider the business needs and client needs, if you are just starting out as a personal training business performing at a higher-end price point is likely to penalise the business success. You need to choose a price which is going to accommodate the business operations as well as appeal to potential clients.

Cost & expenditure planning

As the final part of your personal training plan, you will need to calculate the cost and expenditure involved in how you are planning to operate. This will include calculating gym rent, advertising and marketing, legal costs, personal training equipment, personal training studio rent or gym rent.

Pt business plan: Template

To make the process easier we have put together a personal training business plan template for you to download and use. This template provides the all-important sections needed to create a detailed pt business plan to help you set up your fitness business for success.

Personal Training Business Template – Download Now

Personal trainer business plan conclusion

Writing a pt business plan may seem like a long and daunting task when first faced with it, however completing this is a valuable exercise for your success as a personal training business. As business owners, it is important that this plan is revisited and revised when applicable to ensure your business path and goals are continuously on track and up to date. 

Cash flow may seem slow when getting started but with a plan as detailed as this in place, you will be prepared which will motivate and push you into improving your revenue streams. It is important to remember you are a new business and you are likely to face challenges but just take them head-on and create a learning hurdle from them knowing you have a strong business plan in place. Spend hours completing a personal training business plan to make a worthwhile investment in your personal time and energy later on down the line.

How to Create a Fitness Studio Business Plan

February 8, 2023

Whether you are starting a studio, or already run one, a well-crafted fitness studio business plan is essential for building a profitable fitness business. A solid gym business plan helps you stay on track by identifying key market dynamics, illuminating opportunities for competitive advantage, and giving you key performance metrics to focus on. 

Your fitness studio business plan may drive such critical decisions as where to locate your gym, how large a space to buy or lease, how many staff members you hire, what their pay rates should be, how many fitness classes and what type of classes and training programs you’ll offer, and the most effective ways to promote your fitness business. 

If you own and operate an already established fitness business, revising your business plan – or creating one if you never have – can make a huge difference in boosting your bottom line and helping you to grow, especially if your gym’s growth has plateaued. A business plan is a constantly evolving blueprint that should reflect where your fitness business is in the moment, and let stakeholders know where you’re going and how you plan to get there. 

In this post, we’ll review the elements of a solid small gym fitness plan, give you some gym business plan examples and links to gym business plan templates.

Here are the key elements of any good fitness studio business plan:

Executive summary.

In this section of your gym’s business plan get down on paper your “why.” What is the purpose of your fitness business plan? What elements will you include in your gym’s business plan and why? How will this business plan demonstrate the viability of your fitness studio over time? What are your long term goals and how will you define success? Consider this section your “elevator pitch.” 

Starting a fitness business is no small feat. Doing your homework up front will not only give you confidence to weather the ups and downs of running your own business, but show potential investors that you’re prepared. Imagine being an investor who is reading your business plan, and whom you want to assure that you’ve got a solid vision backed up by well researched facts and figures. Add a few lines about your fitness business’s “why” that inspire and demonstrate your passion and commitment as a small gym or fitness business entrepreneur. 

Company Overview

This is the place to give all the details about who, what, where, when and why your fitness business exists. Include your mission and vision plus a detailed description of the type of services your fitness business offers and to whom. How is your gym or fitness studio structured? Is it independently owned by one or more people? Is it a franchise? Is there more than one location? What is the ownership structure? Are there shares? How are important business decisions made and by whom? 

This is the place to give clear, concise information about the products and services you offer, why you started your fitness business and what differentiates you in your local market. 

Industry Analysis

Taking time to research your market, understand trends and map the competitive landscape can make or break a fitness business, whether you’re in start-up mode, or an established player. 

What is your population size? How far are the people living in your area willing to travel to work out? What is your target demographic in terms of age, gender, income and other lifestyle factors? Pinpoint your major competitors. Get to know their pricing and promotions. Is there an unmet need in your area that your fitness business can tap into? You may want to consider using a SWOT format, outlining the strengths, weaknesses, opportunities and threats for competing gyms and your fitness studio. 

Also, make sure you’re on top of the latest national and global fitness industry trends like online workouts and gym-goers’ preference for small boutique fitness experiences versus big box gyms. What innovative programs and services are top companies offering? Why? 

Marketing Strategy

Many small fitness business plans rely solely on word of mouth to promote their gym. While getting great recommendations through your community is an essential step in building a thriving fitness community, long-term, your fitness studio needs to have a solid, multi-channel marketing strategy to maximize your brand’s exposure to potential new customers. 

In today’s competitive fitness industry landscape, it’s essential to understand how to efficiently use digital marketing platforms like social media, local search and email. To effectively run promotional programs, having a fitness business software platform that tracks your customer’s engagement and includes email, web and social media integrations is essential. 

List all the key members of your fitness studio’s leadership team and include professional, biographical information that highlights their skills and experience. Your gym’s leadership team could include owners, board members, investors, lead instructors, sales and customer service representative and any business advisors you may have brought on board. 

Describe how each person on the team will guide your fitness business to success. Consider including compensation structures and information about performance bonuses. Plan ahead for an eventual sale of your fitness business and formalize how owners and/or investors will be paid. 

This is the section where many new business owners are overly optimistic. Base your financial projections on fact and always over-estimate expenses and under-estimate revenues. This includes being realistic about membership sales, seasonal fluctuations, attendance and staff turn-over. Calculate your gym’s monthly expenses and then figure out what your revenue per class or training session needs to be to cover your expenses plus owners’ compensation. From here you can determine how many class passes and/or monthly membership’s your fitness business will need to be profitable. 

There can be a high turn-over rate in the gym business, so you’ll need a steady stream of potential new students coming through your doors each month, and know at what rate they will convert into long-term customers. Know your fitness niche’s average new student conversion rate. 

Build out at least five years of financial profit and loss estimates. Be sure to take into account any rent increases in your lease, taxes, increases in instructor pay and get granular with your expenses, from phone and internet to Facebook ads to the toilet paper in the bathroom, and don’t forget all those new cleaning products you’ll need to operate safely and courteously in a post-pandemic world. 

Gym Business Plan Templates

BusinessPlanTemplate.com This site offers a free outline of all the core content you’ll need to include in a fitness studio business plan. You can purchase a step-by-step business plan builder, including access to customer service and expert advise for $97. Business Plan Template.com is rated A+ by the Better Business Bureau and has strong, positive ratings from satisfied customers. 

Bplans If you need a bit of inspiration check out or Bplans DIY gym sample plans for fitness centers, corporate fitness, gyms, health clubs, as well as martial arts studios, gymnastics schools, and a number of other athletics businesses.

For those who want a higher level of support in creating a full fleged, modern business plan, Bplans offers a paid option called LivePlan . It contains the same templates and information you can access for free on the company’s website, plus additional guidance to help you develop a complete plan. Pricing starts at $12/mo. for a year subscription or $18/mo for a 6 mo. plan.

Institute of Personal Trainers This well-respected trade organization offers personal trainers a free business plan that includes step-by-step instructions. You can download the guide using the link on the association’s website. The institute understand that during the process of writing a business plan you will be presented with questions, ideas or challenges that you might not have thought of before. According to the organization, this alone makes it worth doing.

Remember, it’s better to start the process of creating a gym business plan, even if you feel intimidated, than to procrastinate until you feel you’ll get it perfectly right. There is a wealth of knowledge to be gained simply by going through the process. Writing out your fitness studio business plan may open your eyes to blind spots in your business strategy or long-term performance goals and shift your business into a whole new realm of growth opportunity in the coming year. 

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Personal Trainer Business Plan

If you are a personal trainer or want to become one, chances are that you’d want to start your own business at some point in your career.

Having your business gives you autonomy and lets you work with clients you’d want to work with. It also helps your day become more flexible.

A personal trainer business plan can help you work through every aspect of your business.

If you are planning to be a personal trainer, the first thing you will need is a business plan. Use our sample personal trainer business plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan, spend as much time as you can reading through some examples of the gym and fitness-related business plans .

Industry Overview

The personal trainer industry stood at a market size of 12.9 billion dollars in 2021 and isn’t about to slow down any time soon.

The increase in demand for personal trainers is due to the increasing number of people who prefer to work out at home.

Also, with the pandemic and social distancing norms, people working out at home with personal trainers has only increased.

And although it might seem relatively simple to start working as a trainer, you need to keep multiple things in mind to have a stable source of income.

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Things to Consider Before Writing a Personal Trainer Business Plan

Do your research.

Research is an extremely important aspect of starting any business. It helps you understand what you are getting yourself into. It helps you understand every aspect of your data better and make better strategic decisions as per the same.

Hence, conducting market research before getting started is important.

Know your target market

Knowing what your customers want , who they are, what influences their decision, how they do they avail services, and even what social media sites they use the most is important to serve your target audience better.

Hence, try to know as much as possible before getting started. It helps you have an edge over everyone else.

Decide upon a business structure

You could either set up a facility or start providing services at your client’s home, but having a business structure is essential. Your business structure would decide the amount you pay in taxes, the paperwork you’ll have to do, as well as the liability on your personal assets.

Look into all options you have and pick the structure that fits your business needs the best.

Pick the type of services you’ll provide

You can either provide services from a facility, at home, or even through online mediums now. Consider what fits your client’s and business needs the best before picking the type of your services.

Each type of service has its pros and cons. Hence, it is important to consider what type of services you should go for before getting started.

Write Your Business Plan

Having a business is in no way a cakewalk. From managing your finances to promoting your services you’ll need a plan for everything.

Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this personal trainer business plan example for you to get a good idea about how a perfect personal trainer business should look like and what details you will need to include in your stunning business plan.

Personal Trainer Business Plan Outline

This is the standard personal trainer business plan outline which will cover all important sections that you should include in your business plan.

• Market Validation
• Short-Term (1 -3 Years)
• Long Term (3-5 years)
• Mission statement
• Keys to success
• Fitjets – 3-Year Financial Highlights
• Company Ownership/Legal Entity
• Interior Operating Facilities
• Hours of Operation
• Startup summary
• Exercise Instruction and Demonstration
• Fitness Consultation
• Planning & Monitoring Exercise Programs
• Planning & Monitoring Nutrition Programs
• Customer Service
• US Fitness Market Size
• Market Trends
• Online Fitness Market Trends
• Fitjets Market Distribution
• Comparison Table
• Competitive Advantage
• SWOT analysis
• Marketing and Promotion Programs
• Positioning Statement
• Marketing Channels
• Pricing strategy
• Organization chart
• Management Team
• Hiring plan
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

After getting started with Upmetrics , you can copy this personal trainer business plan example into your business plan and modify the required information and download your personal trainer business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

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Download a sample personal trainer business plan

Need help writing your business plan from scratch? Here you go;  download our free personal trainer business plan pdf  to start.

It’s a modern business plan template specifically designed for your personal trainer business. Use the example business plan as a guide for writing your own.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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7 Simple Steps for Writing a Personal Trainer Business Plan (with Templates)

• Last Updated: 25th November 2022
• Personal Training Resources
• Editors: Harry Griffiths
• Verified By: Abbie Watkins

If you’re just starting on your own as a PT, writing a personal trainer business plan is one of the most important first steps you’ll have to take.

In this article we’ll cover:

Why Do I Need a Personal Training Business Plan?

Step 1: write your personal trainer business plan summary.

• Step 2: Detail Your Qualifications on Your PT Business Plan
• Step 3: Pinpoint What You Sell When Writing a Personal Trainer Business Plan

Step 4: Perform a SWOT Analysis as Part of Your Personal Training Business Plan

• Step 5: Outline Your Marketing Strategies in Your PT Business Plan
• Step 6: Include Your Financial Plans & Projections in a Personal Trainer Business Plan
• Step 7: Conclude Your Personal Training Business Plan with a Closing Statement

Before you start with your PT business plan, there’s one thing you should always factor in, and that’s professional development.

With  our Level 4 Sports Nutrition Course , you’re able to set yourself apart from the competition and ensure your business can thrive in a competitive industry.  Download our free course prospectus to find out more !

EXPERT ADVICE ON BOOSTING YOUR PT INCOME

12 ways you can boost your pt income.

Before we look in detail at the process of writing a personal trainer business plan, it’s vital to understand why you should produce one. 

In short, a personal trainer business plan acts as the guide for where your business currently is, where you aspire to be, and how you’ll get there.

As you can imagine, this is vital for establishing your business and plays an integral role in:

• How to make money as a personal trainer
• How many, and the kind of, clients you attract
• How you market yourself
• Who your competitors are, and how you’ll beat them

It’s easy to assume that you’ll be the only person who’ll see the business plan for your personal trainer business but it will play a vital role in securing external funding if that’s what you need.

You will have to show prospective investors what you plan to do with your business and outline every detail if you’re looking to secure money from a third party.

Ultimately your personal trainer business plan is an opportunity to showcase your brand and display what you’ll be contributing to the fitness industry. 

Every successful personal trainer business plan should start with a summary. This is an overview for readers and potential investors, covering:

• Who you are
• What your business offers, and your target market
• Your financial state, and projections for the future
• Your marketing strategy
• Plans for the future

Despite it seeming simple, this is one of the most crucial parts of any business plan for a personal trainer because it’s the first impression you’ll make. 

You’ll need to summarise for the reader what you’ll be covering so they’ve got a good snapshot of your business and the service you will provide.

This personal trainer business plan example from CIBT Visas, a global financial company, is a great illustration of how it should be done:

Just from this short section, we find out a few key points about CIBT, including:

• What they do
• Where they operate
• Their core values
• What they aim to achieve

This should essentially contain your personal trainer mission statement and what you intend your brand to achieve and fulfil!

Your next sections will expand on these key features, and offer a more in-depth look at what you do, and where you can take your business.

Step 2: Detail Your Qualifications on Your Personal Trainer Business Plan

Following your summary, your personal training business plan should lead into a comprehensive inventory of your qualifications and certifications.

This serves a few different purposes. For any potential investors or banks, you’re proving that you’re well-positioned to provide a service to your clients.

Each qualification is an indicator to those who want to put money into your business that you’re a professional able to bring return on their investment with trustworthy expertise.

Each one is also an example of the different areas your business could branch into in order to grow and develop. For example, any specialist Level 4 master personal trainer courses you’ve completed  show a potential for advancement .

You should include a list of qualifications as well as where they come from. This will show that you’ve completed a course with a reputable provider and allows potential investors to see your credentials.

You should list them simply, like in our own personal trainer business plan sample below:

Diploma in Personal Training - OriGym COE Level 3 Exercise Referral - OriGym COE Level 4 Advanced Sports Nutrition - OriGym COE First Aid for Sports - British Red Cross CPD in Strength and Conditioning - OriGym COE

This list offers a comprehensive overview of our example PT’s qualifications, as well as where they were achieved. 

CPD fitness courses will also help demonstrate a wide ranging skill set and areas that your business could potentially branch into! 

Step 3: Pinpoint What You Want to Sell When Writing a Personal Trainer Business Plan

Next up for your personal trainer business plan is detailing exactly what it is that you intend to sell and how you plan to cater to a particular audience and customer base.

This should be one of the most extensive sections of your business plan template. As a personal trainer you need to put trust in your services and your ability to meet other people’s fitness goals as well as those you have for your business.

This is your opportunity to detail all of your revenue streams and the different ways in which you intend to make money for your business.

This is also a way of illustrating why there’s room in the market for your business to cater to a particular demographic and offer a service that there’s a want or need for!

This may sound simple but plenty of trainers will miss out revenue streams from their personal training business plan, or don’t detail potential opportunities for expansion and selling other services or products.

Most PTs will have several revenue streams and you want to make sure you detail all of these without putting too much emphasis on the most lucrative ones.

For example, you don’t want to just detail your one-to-one training, despite it probably being your main source of income!

Some of the revenue streams you might want to include on top of this are:

• Online or face to face seminars
• Nutrition consultations
• Affiliate marketing with prominent brands such as sportswear and supplement brands
• Personal trainer tutor for a training provider
• Workout guides or ebooks
• Speaking at fitness or educational events

You also need to find your personal training target market . 

Something holistic like ‘gym goer’ is too broad and will hinder your ability to create marketing strategies and develop your business.

Expand The Services of Your PT Business!

Grow your business with our Level 4 Sports Nutrition Course, combining personal training with nutrition advice!

Your target market is the ideal customer and should be directly linked to the services you’re offering. 

You need to be able to show why you’ve chosen this demographic and how your product or service answers their specific needs.

Again, the more specific you can be the better. Some examples include:

• People with physical health conditions or impairments
• People with long term health conditions during rehabilitation 
• Women under 30 looking for postnatal classes
• Athletes looking for strength and conditioning training

We’ve written our own personal trainer business plan example for this particular section that you can use as a template:

My business offers one-to-one, bespoke, personal training sessions for women who are 40 years of age or older.  My services predominantly focus on helping women use exercise and nutrition to deal with the symptoms and stresses of menopause. My research suggests there is a huge need for a combination of services such as mine, offering nutrition and exercise programmes to help women with some of these issues. All of my qualifications uniquely equip me to work with this demographic to provide a much needed service. I offer nutrition sessions one-to-one, building recipes and selling them as a recipe guide, or working with individual clients to build bespoke nutrition plans. I also offer personal training sessions one-to-one or in groups with other women of the same age or same symptom experience.  Because of how common these issues are in this demographic there’s also a huge demand for seminars and educational sessions in partnership with women’s charities and other healthcare professionals. I provide consultancy on these issues as well as being available for talks and seminars online or in-person for various institutions.

This business plan template for a personal trainer company can be used as a jumping off point and fleshed out for your own brand!

The next thing you will need to perform for your personal trainer business plan is SWOT analysis.

Personal trainer SWOT analysis is vital for determining what you’re doing well and if there’s any sticking points, preventing your business from growing and developing as it should. 

SWOT stands for:

• Strengths - these are the elements you think makes you stand out as a PT making your business unique 
• Weaknesses - this is where you’ll reflect on any areas for improvement or development 
• Opportunities - building on the above, decide on actions that can be taken to improve your business and develop your brand
• Threats - this last step is to assess whether there’s anything stopping these actions from being taken or potential disruptions to how you might want to grow and develop your business

By performing these steps you’ll have an idea of how you can promote your USP and reinforce the other sections of your business plan, realising what gap you’re filling in the market.

You’ll also be able to identify any room for improvement and things that you can do to allow your business to grow.

This will help you by identifying exactly what your next moves are and how you can grow your business moving forward.

This will also help to show potential investors that you’re aware of the challenges your business might face and how you’re prepared to meet them and adapt your business accordingly.

This makes you seem like a more trustworthy investment and somebody who’s aware of how best to return on that investment and grow your business and income!

Step 5: Outline Your Marketing Strategies in Your Personal Trainer Business Plan

Another vital part of a business plan for any personal trainer is outlining your marketing strategies. 

This is vital for both you and any potential investors or collaborators. Here, you’ll outline the specific techniques and campaigns you will use to grow your business and gain new clients!

Showing your marketing plan will also reinforce your understanding of your target market because the particular strategies you use should be dictated by who you’re marketing to.

Identifying Your Target Market

If you’re writing a business plan to open a personal training studio , what’s the age range of your prospective clientele?

As we mentioned earlier, you need to make sure you’re as specific as possible with your target market.

The more specific you can be about the demographic the more specific you can be in targeting them, based on their behaviour and interaction with different platforms.

Using Social Media Platforms Relevant to Your Target Market

You need to make sure you’re aware of which platform is most used by your target age range. 

This is so that you can demonstrate that you understand the best way to target this specific audience with your marketing. 

If you're looking to target an older age range, you may want to get clients from Facebook , as the social media site  tends to be used by an older generation of users.

If you’re targeting young women, for example, you should target platforms such as TikTok and Instagram that are dominated by this younger demographic.

However, some platforms such as Google are frequented by everyone and are a worthy investment no matter your target market.

Using Ads on Social Media

You should also include information about any existing personal trainer marketing strategies you’ve implemented. 

This will show your progress and illustrate your understanding of including this in your SWOT analysis and your awareness of how best to reach your target market.

You can include a screenshot of any existing ads you have on social media but you also need to ensure you include details of any spending and your projected spends on future strategies.

You should also detail any spending you’ve already done for advertising and marketing efforts.

This should include the costs for the maintenance of your existing marketing strategies, as well as any projections for future ones such as getting PT referrals or affiliate marketing.

Showing the Impact of Your Marketing Strategies

You should also make sure you include figures you have about the impact of any existing strategies you have in place.

For example, you might show the reach and engagement of certain ads you’ve had on social media platforms.

This will show what’s worked already and support any request for funds if you can show how and to what end your budget for marketing has worked.

In terms of showing what you’ve already done, this might be simply including a screenshot of what you’ve already spent on your advertising and any leads or impressions generated as a result.

For example, here’s an image of the leads generated by our own Facebook ads within a month:

And here’s what it might look like to show what you’ve spent in order to generate those leads:

This will show a potential investor that your existing spends have been successful and will be considered in terms of how much you can borrow or get.

This way you’re showing that what you’ve spent already has been successful and what you need to continue to spend in order to maintain that success.

However, you may not have already done any marketing in this way. If you’ve worked in a gym chances are you have to promote your own services but you might not have been solely responsible for things like ads and email marketing. 

If you’re just starting out, and this is the case, you should just include projections based on your market research.

Make sure to focus on the aforementioned factors, including any financial projections you can make. 

This way you’re still showing you’re aware of exactly what you need to do and what you need to monitor to have a successful marketing campaign!

If you found this section helpful, you can find out more about marketing your personal trainer business with some of our other articles below:

• Strategies for Personal Trainer Lead Generation
• How to Use Google My Business as a Personal Trainer
• Personal Trainer Social Media: Ideas, Examples & Schedule

Step 6: Include Your Financial Plan and Projections in a Personal Trainer Business Plan

If you’re trying to secure money from a third party for your business, probably the most important sample of your personal trainer business plan is your financial projections.

The level of detail you include will depend on where you’re trying to secure funding from and how far into your business you are.

For example, this will look different for a personal training studio business plan than if your services are online or from home. 

It will also depend on some of the other features from our personal trainer business plan examples, such as marketing.

If you’ve only just started then your marketing costs will be projections rather than the screenshots we included in our own personal trainer business plan sample. 

You’ll need to detail not only what your expenses are or will be, but exactly how you see your business making and maintaining a steady financial flow.

No matter what your brand is, when you’re writing a personal trainer business plan you need to make sure you include the following crucial elements:

• An income statement
• A balance sheet
• A cash-flow statement

We’ll run through each of these now so you know exactly what they entail and why they’re important for any successful personal trainer business plan.

An Income Statement 

An income statement is a crucial part of any business plan template and a personal trainer business is no exception.

This is a statement that shows how much money you’ve made after your expenses and taxes are deducted from your income. 

Any business will keep this anyway for tax purposes and it can be helpful to have those numbers in front of you when you’re looking at ways to grow or streamline your business.

This is especially useful for anybody looking to invest or support your business financially because it shows your business’s profit and success.

It will also show any losses made and where they’ve come from so you can make any alterations.

This will inform and reinforce other parts of your personal trainer business plan. For example, having these figures ready will help you with your SWOT analysis.

Throughout your career you will have to complete an income statement for your business every fiscal quarter.

However, when you’re starting out, and for the purposes of the personal training business plan, you should do one every month for a year where possible.

This will also depend on your personal trainer business registration because your taxes will depend on whether you’re a sole trader or a limited company.

You should check this or use a business plan template for your personal trainer income statement.

A Balance Sheet

Your balance sheet is a calculation of what you have versus what you owe, giving a sum that shows the equity of your business. 

On one side it will list your business assets, which are things you own and could be liquidated and turned into cash. On the other side it will show liabilities, which are what you owe.

Most people will have a mixture of short and long term assets, called ‘current’ and ‘noncurrent’. 

Current assets are those which you could turn into cash within the year so either cash you currently have or accounts receivable (invoices from clients who are yet to pay).

Noncurrent assets are those which you don’t expect to liquidate in the near future.

This includes things like equipment or, if you’re writing a personal training studio business plan, you’d include property on this list too.

This is only in the list of assets if you own the property, though. If you’re renting a space or you’re paying off a mortgage, this would be in the liabilities section.

Liabilities will mostly be related to starting your business and any loans or any costs you got on finance.

Being able to show a healthy balance of these two things is a vital part of your business plan as a personal trainer because it shows the financial health of your company.

Showing that these things are well balanced will demonstrate to a bank or any potential investors that you’re a trustworthy business and will be financially stable enough to repay any money lent.

You should subtract the amount of liabilities from your assets to show the equity of your company.

A Cash Flow Statement 

Any business plan template for a personal trainer business should also include a cash flow statement. 

This is similar to an income statement but instead of just showing how much money you have after your outgoings this calculates the ‘flow’, i.e how much you have consistently coming in and out of your business.

Ideally, you want to be able to show that the flow of money is always positive, meaning you take in more money than you’re spending on expenses. 

Including this in your business plan serves a similar purpose to an income statement in regards to the SWOT analysis too.

Having these figures showing the cash flow will help you identify what’s working best to make money as a personal trainer , and where you could improve or cut back on expenses. 

The cash flow statement should show where your money is low and where there may be a surplus, meaning you have some opportunity to spend or redistribute some funds.

Having these figures will not only help you adjust your business but will also give a good indicator to investors or potential lenders of your financial stability as a business.

Step 7: Conclude Your Personal Trainer Business Plan with a Closing Statement

Last but not least, you should end your personal trainer business plan with a closing statement.

This will serve a similar purpose to your summary from step one but you can now summarise based on everything from the other sections.

This will act as a conclusion and an indication of where your business is up to and what you see as the next important steps.

This will help you to decide what you want to do with your business and the most immediate concerns and actions you need to take.

This will also act as an indicator to investors and lenders that you understand and know what to do with the data from previous sections.

If you can assess your business and read through your PT business plan to make some decisions, this reinforces your understanding of your business and your trustworthiness as a business owner!

After all, in any sample personal trainer business plan this is your opportunity to summarise your successes and illustrate that you understand how to fix any issues, and adjust accordingly.

Before You Go!

Hopefully now you’ve seen our personal trainer business plan examples, you feel ready to start writing your own!

Don’t forget you can grow your business by learning new expertise and skills and offering new services. You can do this with our  Level 4 Sports Nutrition qualification .

Find out more by getting in touch with our team today and download our course prospectus to see how else you can continue to grow your business.

Written by Jessie Florence Jones

Jessie has a 1st class honours degree in English Literature from University of Leeds and an MA in English Literature from Durham University. Naturally Jessie has a real passion for writing especially about film, culture and wellbeing. Outside of writing she loves hiking, country walks and yoga, which she has been doing religiously over lockdown.

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Personal trainer business plan template

After deciding to launch your personal training business, your next step is to begin writing your business plan. A business plan is an excellent tool to ke

After deciding to launch your personal training business, your next step is to begin writing your business plan. A business plan is an excellent tool to keep you organised, help you avoid mistakes both in the present and down the line, and brings together all the parts of your business to make it succeed. While you will likely make several amendments to your business plan as your business grows, having a solid document with all of your goals and the strategies you want to execute will help you successfully get your personal training business up and running.

To assist you in creating your business plan we have provided you with a template and business plan examples of everything your document should include, what information to cover in each section, and what your business plan can help you achieve. Let's get started.

What is a business plan?

First things first, a business plan is a written document, typically 10-20 pages (depending on your business and how in-depth you go) that details everything one needs to know about your business. It should define your objectives, your business goals, and how you plan to achieve them - meaning how you will grow your business and in what ways.

Essentially it is the roadmap of your business and should clearly detail and state logistics as well as marketing, financial, and operational strategies and forecasts. Although business plans are unique to every business, there is a set structure you can follow to create your own and make it understandable to anyone reading your document.

Why is a business plan important for my personal training business?

Aside from being the document that you will follow to stay on track to achieve your goals, business plans also serve several other important purposes. A well-written business plan can help you attract investments and build your credibility.

When applying for a grant or loan or any type of financial support, often time the body providing you with the funds will ask for a business plan to verify your legitimacy. Business plans can also help you analyse gaps in your business, where you need to improve, and what things you may need to revisit as your business grows.

It's not only good practice to write a business plan, but it also serves as a way to set yourself apart from your competition and show your audience and potential clients how professional you are.

If you have already launched your business without a business plan, don't worry, there is still time to make one. Using our template you can create a strong plan that will establish your business and set you up for success.

The fine details: what to include in your business plan

Although you might be thinking right now, that writing a business plan will be boring, challenging, and that other PT businesses in your area probably already cover a lot of what you will include in your plan, you'd find it interesting to know that business plans are usually never identical because no two businesses are exactly the same, even if it might seem that way. This is why being as specific as possible and clearly detailing what your business is, what it offers, and to who is extremely important. In your business plan you must include the following topics:

• Executive summary

Mission statement

Industry analysis, competitor analysis, customer analysis.

• Marketing plan and analysis

Products and services

Financial plan, facility and location, management team.

These fundamental elements will help shape your plan and provide the exact details and strategies to start your personal training business off on the right track. While you might not have certain elements yet or are still considering whether or not to include certain elements in your personal training business for example a management team or purchase of your own facility, that's no problem. Including details such as your hopes and ideas for your business in the future or why your business will not cover certain areas should still be mentioned in your business plan. This will help give readers a big picture idea of your business and the possibilities for future growth and expansion.

Executive Summary

The first section of your business plan is your executive summary, or a synopsis of your business plan and what the reader of your plan can expect to learn from reading it. Your executive summary should have at least two to three sentences on each of the topics in your business plan, with a clear statement about your financial projections, who your ideal client is, and what you plan to achieve.

A great executive summary will hook your readers and motivate them to continue reading. A poorly executed executive summary will discourage the reader from reading more and leave a poor first impression of your business. Your executive summary should tie together all the following points you will cover in your entire plan and it must be concise and straightforward.

One of the first things an investor or reader of your business plan will look for in your executive summary is your mission statement. The purpose of a mission statement is to state your business's values, what you will achieve, and how you will achieve it. No matter whether you are launching your fitness business as a sole owner or plan to grow an entire company, having a mission statement that is very clear and sharp will let your audience know exactly what your business is all about.

For example, TeamUp's mission statement is:

We empower fitness businesses and their customers by providing the best management software for fitness studios, boxes, and gyms.

Don't worry too much about having the perfect language. The important part is to make sure your reader understands exactly who you serve and how you intend to meet their needs.

The industry analysis section of your business plan explains the positive relativity your new business has to other similar products and services in your industry. In this section, you will give a brief overview of the fitness industry, specifically the personal training industry with a brief history and why this industry exists. You can expand this section with popular trends, common needs in this industry, and how your personal training business would stand out. Use factual data and industry research to support your position and take this opportunity to show you really know what you're talking about as a new business owner entering a very popular sector.

In the competitor analysis, you will provide a more concrete explanation of how your business will differ from other competitors in your marketplace. You should use data and research you have done on your competitors to make factual statements, rather than assumptions, even though you might not know exactly what your competitors are doing differently. You should list out some immediate competitors in your area, their strengths and weaknesses and how you compare, what your business's role will be in the immediate marketplace, and give concrete examples of what you will do differently.

The customer analysis section of your business plan covers who your ideal client is and why your services cover their needs. Being specific in their identification, their demographic, where they are located, and how they spend their disposable income, will help you learn who your ideal client is and how you can attract their business. You should use similar traits and behaviours to describe why that type of person is your ideal client and why your type of service is the best fit for their needs. You can use your details to create realistic profiles for various ideal clients so that investors and your readers can get a great sense of who the exact person you will target is.  

Marketing strategy and sales forecast

In the marketing plan and sales forecast section, you will address how you will attract clients and clients to your personal training business. You will detail your strategies to enter the market and how you intend to grow and target clients to join your business. Your marketing strategy and plan will evolve over time and you will need to update them whenever you are emerging or entering into new markets. But in your initial plan, you should describe what you will do to earn your first clients, how you will communicate, market, and advertise your services, and who your clients would be.

In this section you should also use market trends and data to support how doing those strategies and methods will earn your clients and what your forecasted earnings will be once you have these clients, going as far as to forecast the next five to ten years.

The products and services section of your business plan is where you will describe what you are offering as a personal trainer and personal training business and why. Are you providing small group training , private one to one appointments , plan on teaching group classes, or a combination of all the above? When you know what services you intend to offer you need to clearly explain what they entail and how they are a benefit to your clients.

If you sell any additional merchandise or programming, you need to be specific as to why that is important to your business and offering. If are interested in offering products or services for example online classes and online one-on-one personal training services, nutrition programs, or on-demand content , you should make mention of these in this section and your plan for including these services and products in your offering.

In this section, you should also discuss how you plan to deliver these services to your clients. Will you focus primarily in-person, online, or both? Will you invest in personal training software to provide your clients with an easy to use booking and membership experience? These details help your reader and potential investors understand the customer experience you plan to execute beyond the product or service itself.

Your financial plan is one of the most important parts of your business plan. It is in this section that you will detail how much you expect to both charge and earn for your services as a business and personal trainer. You will also identify how much you intend to spend, if you receive funding what you intend to spend it on for example coaching salaries and perhaps, personal training software , how much you expect to make, and why potential investors should invest in your business. Your financial plan will give both you and the readers of your business plan an expectation and forecast of your profitability both in the present and in the future. Include your budget and what additional costs related to marketing, operations, development and expenditures you foresee your business having.

The facility and location section of your business plan is where you will state where your business will operate. Do you want to open your own gym or studio or rent space from an existing facility or run your training outdoors? Knowing the exact location or type of location where you will run your business is a very important part of 1, assessing your risk and how much insurance you will need and 2, assessing the cost you will incur from rent or a mortgage.

Being as specific in this as possible for the first and second-year stages of your business will help you readers and potential investors understand how you will grow in a specific area or region. Even if you plan to run your business online, taking into account where you will run your online training from and the very specific locations where your clients will be able to train with you is necessary information to include in this section.

The management team section of your business plan is where you will discuss any team members or staff you plan to have when starting a personal training business. Even if you plan to start your business as the only management team member, you can include any plans you have to grow your team in the future or plans to remain a sole trader. You should include fine details such as salary amount, how you will pay and train staff, and how each member of your team or staff will operate, meaning what role they would fulfil, for example, three coaches, one finance manager, one receptionist.

If you are running your personal training business online, you could also include where your management team members might be located or where you plan to have them located if you plan to recruit from a specific area or region.

Start your personal training business plan

While starting your personal training business and writing your business plan might seem like a challenge now, you have all the tools and resources you need to be successful. The rewards for your professionalism, preparedness, and entry into the fitness market will be much greater when you have taken the proper steps to launch your business the right way with a detailed, informed, and solid plan to guide you.

How profitable is a personal training business?

The average amount an entry-level PT can expect to make is $16.70 per hour which equates to about $34,000 per year. But the average income for trainers as a whole is closer to $42,000 per year, with the top 10 percent making in excess of $76,000.

How much do you need to start up a personal training business?

Start-up costs for personal training businesses vary from business to business, but they don't have to start off steep. Getting certified can cost anywhere between $500—$2000. Investing in liability insurance should cost between $200—$300 per year, and factoring in about $1,000 for an initial marketing strategy is also sensible. Should you decide to invest in your own space, rented or owned, that depends entirely on your location and the size of the space you want. If you need assistance earning funds to start your personal training business, check out our guide on applying for business grants for personal trainers .

Once your business plan is written and you're ready to take the next steps towards launching your personal training business, start by signing up for our free trial .

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How to Make a Personal Trainer Business Plan

Personal training can be one of the most rewarding careers an individual can pursue. You get to connect with people on a meaningful level, you positively impact their lives, and you can work in a field that you are passionate about.

However, one of the biggest difficulties that derail many careers is the inability to turn a job as a personal trainer into a financially successful career.

One important skill that personal trainers should develop is the ability to develop a business plan that allows the personal trainer to set up and run a financially successful business.

How Do You Write a Personal Training Business Plan?

A business plan is a blueprint for how to take an idea about a potential business and turn it into something real. It is often a formal document that includes the goals of a business, the methods for attaining those goals, and timelines for when those goals may be achieved.

In the context of personal training, a business plan may be focused on developing a successful gym or personal training studio, or it may be focused on building a successful private online coaching practice .

One of the best places to begin with writing a personal training business plan is to ask and answer the following four questions:

1. Who are your clients going to be?

2. What are your services going to be and how are you going to deliver them?

3. What is it going to cost to run your business?

4. How are you going to make money?

Who are your clients going to be?

One of the best places to begin is trying to define who your clients are going to be as this is often one of the biggest differentiators. For example, if you are going to try and work with professional athletes your business model is going to look very different than if you are going to try and work with senior citizens. Why would they differ? Well, consider the following:

1. Professional athletes all live in major cities.

2. Professional athletes travel a lot and will require more remote work.

3. Professional athletes are a much smaller population so scaling the business may not be viable.

4. Working with professional athletes will require a lot more equipment.

These are just a few examples but identifying your core market is the most critical first step.

What services are you providing and how are you going to deliver your services?

Once you have identified your core audience and who your clients are going to be, the next question to answer is what services are you providing and how are you going to deliver your services? Are you going to do 1-on-1 private session personal training? Are you going to do group fitness ? Are you going to do small group fitness? Are you going to follow a specific training method (e.g., Zumba, CrossFit, Barre Method, Yoga)? Answering this question will help you define the overall scope of what your business is going to provide and help you define whether you need a physical space, how big of a space you might need, what equipment will be required, and if you will need to obtain a franchise or license to operate under a specific training model. Alternatively, depending on your scope of work and practice you may be able to run your business fully online.

What is it going to cost to run your business?

Before you start to think about how much money you are going to make, you need to understand exactly what it is going to cost to even run the business. All businesses cost money to run, but some business models require more capital than others. Developing a good understanding of your operating expenses is critical to developing a successful business plan. Here are some of the major expenses you may need to think about and include in your business.

Rent is often the largest expense for any personal training business. If you are running a small private 1-on-1 studio or have a small office for private consulting you may have a small footprint and keep rent relatively low. Alternatively, you may be looking to start a large gym that teaches big group classes and requires several thousand square feet of space which can be quite expensive. It is important to not overpay for rent as it will generally be your most expensive line item.

The equipment required to run your business will also vary substantially based on your core business model. If you are looking to open a yoga and Pilates studio you may need to spend your initial capital on yoga mats, blocks, and straps and replace them every 12-18 months. The initial expense here may be minimal. Conversely, if you are looking to open a large gym that teaches group classes following CrossFit or Olympic Weightlifting, you will likely need to invest tens of thousands of dollars to outfit your facility so you can even run your classes effectively.

NASM has a course on home gym design that can provide a lot of insight on this aspect of personal training. 

Utilities also need to be included in your business plan as you will have to heat and/or cool the facility if you choose an in-person business model, as well as provide water/plumbing, have the internet to run your business systems, and other miscellaneous utilities.

Operating the business will also include expenses. What software will you use to manage your client's information and billing? How will you run payroll if you have more than yourself as an employee? What will it cost you to clean and maintain the facility? Each business model will have different operating expenses, but they need to be thought through very carefully, as unexpected operating expenses can turn a profitable business into a financial nightmare quickly.

Insurance is a non-negotiable for any thoughtful business owner, especially in the personal training profession. Accidents happen and insurance will save your business when they happen.

Marketing will be the lifeblood of driving new clients through your doors. Without marketing your business your business will not grow. There are many different avenues to market, but they will all require money. Whether you use signs, social media ads, t-shirts, flyers, email marketing, websites, etc., it is incredibly important to include marketing in your business plan.

See How to Get Personal Training Clients for more. 

How are you going to make money?

Once you have fully thought through your business and what it is going to take to run that business, it is time to start thinking about how you are going to make money. There are a lot of different ways to go about generating revenue. Here are a few examples of how you can sell services and products to clients in various types of business models.

1. Sell subscriptions: whether you are looking to open a big box gym or a private studio, you can sell monthly subscriptions to clients.

2. Sell packages: this may look like selling year-long memberships or personal training packages.

3. Sell physical products: this may look like selling branded apparel, supplements, or workout aids (e.g., belts, straps, chalk)

4. Sell educational products: this may look like selling additional courses, seminars, or workshops to your client base.

It is also important to think about how you are going to price your services and how you present that pricing to your potential clients. Are you focusing on total client volume and a low-cost option? Are you focusing on a high-value, intensive training option that is a higher-cost option? Make sure you fully think through your pricing structures and how that might affect your ability to generate revenue.

Why Do You Need a Business Plan as a PT?

Now that we have worked through the core pieces of a business plan it should become apparent as to why you need a business plan as a Personal Trainer. Running a business has a lot of complexes moving pieces and the best way to be successful is to have a goal, a plan to reach that goal, and the actionable steps to help you get to that goal. A business plan lays out all of those components. While a business plan does not guarantee that your business will be successful, it does greatly increase the odds!

What is a Lean Business Plan?

A lean business plan can be thought of in three main ways:

1. A business plan that focuses only on the most important things (e.g., focus on improving the core services instead of spending valuable resources finding the perfect logo).

2. A business plan that minimizes unnecessary overhead (e.g., do you need a 6,000 sq foot state-of-the-art facility or does a 1,500 sq foot warehouse suffice).

3. A business plan that can be easily adapted as you grow and learn as a business owner.

Ideally, your lean business plan incorporates all three aspects.

Fitness Marketing Tips for Flourishing

Marketing is a necessity for all businesses; if potential clients do not know you are there, how can you expect them to become clients? There are a million different ways to market, and each business will need different tools and messages but there are a few core concepts that hold across almost all businesses. The first is to market to where your potential clients are. If you are targeting older, wealthier individuals for private 1-on-1 training sessions, spending your time, energy, and money on TikTok or SnapChat ads is probably not going to be effective. Conversely, if you are targeting high-school athletes for basketball fitness training, that might be the perfect place to reach your audience. The second is you must have a compelling offer. If your offer (product or service) does not resonate with people then you will have a difficult time marketing, as people will not find your services interesting enough to investigate it in more detail. The third is you must sell. Marketing is about raising awareness and educating your potential client, but you must actively sell to your potential clients. That is why one of the most common lines in sales and marketing is "ABC"... Always Be Closing.

Do You Need to Take Protein Powder If You Are Serious About Fitness?

Reasons why you should become a wellness coach, brad dieter.

Brad is a trained Exercise Physiologist, Molecular Biologist, and Biostatistician. He received his B.A. from Washington State University and a Masters of Science in Biomechanics at the University of Idaho, and completed his PhD at the University of Idaho. He completed his post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children’s Hospital where he studied how metabolism and inflammation regulate molecular mechanisms disease and was involved in discovering novel therapeutics for diabetic complications. Currently, Dr. Dieter is the Chief Scientific Advisor at Outplay Inc and Harness Biotechnologies, is co-owner of Macros Inc and is active in health technology and biotechnology. In addition, he is passionate about scientific outreach and educating the public through his role on Scientific Advisory Boards and regular writing on health, nutrition, and supplementation. Want to learn more in Brad's areas of expertise? Check out his NASM product recommendations.

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Personal Training Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fitness and Wellness » Personal Training Business

Do you want to start an in-home personal training business? If YES, here is a sample personal training business plan template & FREE feasibility report.

Okay, so we have considered all the requirements for starting a personal training business . We also took it further by analyzing and drafting a sample personal training marketing plan template backed up by actionable guerrilla marketing ideas for personal training businesses.

The fact that people want to stay fit and live healthy means that they will do whatever it takes to achieve that goal including exercising and eating right, and that is where personal fitness trainers comes in. The role of in-home personal trainers is to assist people in reaching personal health and fitness goals. Personal trainers possess the knowledge, skills and abilities needed to design safe and effective fitness programs.

If you want to partake in this thriving industry, then you need to obtain all the necessary licenses and certifications. Although there are competitions at various levels in the industry, but if you are able to come up with a good business strategy, you are sure of getting your own fair share of the available market in the industry.

Below is a sample in-home personal fitness trainer business plan template that will help you successfully write yours without much stress.

A Sample In-Home Personal Fitness Trainer Business Plan Template

1. industry overview.

A personal trainer is an individual certified to have varying degrees of knowledge involved in exercise prescription and instruction. They motivate clients by setting goals and providing feedback and accountability. Trainers also measure their client’s strengths and weaknesses with fitness assessments.

These fitness assessments are usually performed before and after an exercise program to measure their client’s improvements. They should also educate their clients in many other aspects of wellness besides exercise, including general health and nutrition guidelines.

The Personal Trainers Services industry includes individuals who offer one-on-one and small-group fitness training. Personal trainers may also provide personalized diet programs. Personal trainers are typically employed by gyms, fitness studios and hospitals, or they are self-employed.

Please note that large – group instructors and professional athletic trainers are not included as part of the Personal Trainers industry.

A close study of this industry shows that the industry is truly thriving in the united states as a result of loads of Americans facing obesity and other health challenges over the past decade, with skyrocketing levels of diabetes, heart disease and other chronic diseases.

As a result, demand for the Personal Trainers has increased. Wellness, maintenance and disease prevention have become some of the buzzwords circulating among people who are becoming increasingly concerned about what they eat and how it affects their health.

The industry has a positive outlook due to increasing emphasis on disease prevention through improved exercise and dietary habits. Growing focus on preventive care services and public interest in nutrition will also underpin demand.

The Personal Fitness Services industry is a thriving sector of the economy of the United States of America and they generate over $9 billion annually from more than 577,757 registered and licensed personal fitness trainers/coaches. The industry is responsible for the employment of over 584,844 people.

Experts project the industry to grow at a 1.9 percent annual rate. It is important to state that there is no single organization that has a lion share of the available market in the industry.

A recent report published by IBISWORLD shows that the Personal Trainers industry has experienced steady growth over the last five years, fueled by rising demand for weight-loss services and greater interest in customized workout regimes.

According to the Centers for Disease Control and Prevention, more than one third of Americans are obese, increasing demand for the Personal Trainers industry.

However, industry operators have had to increasingly compete with inexpensive do-it-yourself exercise methods that cost much less than personal trainers. Consequently, industry revenue growth has been relatively subdued in recent years, and IBISWorld estimates that industry revenue will grow 2.7 percent in the coming year.

It can’t be over emphasized that the demand for the services offered by personal fitness trainers grows when public confidence declines and people’s ability to handle issues on their own wanes. Going forward, clients will likely require less guidance, high-income households will serve as the primary vehicle of growth in the industry.

Lastly, as a personal fitness trainer, the key attributes needed to make good success from the trade is robust knowledge, patience, enthusiasm, passion about the specific area to be handled, and constant positivity. You are also expected to be highly proactive; you would need to be good at planning, preparation, and have certain other organizational skills.

2. Executive Summary

Paul Anderson® Personal Fitness Training Company is a professional and licensed personal fitness services that is specialized in helping her clients go through fitness schedules, overcome their health challenges and achieve their personal health and fitness goals.

The scope of our business offerings covers areas such as health coaching cum counseling, planning and monitoring exercise programs, planning and monitoring food programs, planning and monitoring nutrition programs, promoting healthy eating habits and encouraging regular medical checkups et al.

Our business will be located in – between a well – populated residential estate and a business district in Las Cruces – New Mexico, United States of America.

Paul Anderson® Personal Fitness Training Company is a client-focused and result driven fitness training company that provides broad-based in-home personal fitness services at an affordable fee that won’t in any way put a hole in the pocket of our clients. We will ensure that we work hard to meet and surpass all our clients’ expectations as it relates to their personal health and fitness goals.

At Paul Anderson® Personal Fitness Training Company, our clients’ overall best interest would always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire certified personal fitness trainers with various skills set who are passionate in helping our clients achieve their personal fitness and health goals in record time.

Paul Anderson® Personal Fitness Training Company will at all times demonstrate her commitment to sustainability, both individually and as a in – home personal fitness training company, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely.

Paul Anderson® Personal Fitness Training Company is founded by Paul Anderson. He is a certified and renowned personal fitness coach with cardiopulmonary resuscitation (CPR) and automated external defibrillator (AED) certifications and a member of The International Confederation of Registers of Exercise Professionals (ICREPs).

He has a combined experience of over 20 years working with top government officials, corporate executives, celebrities and sports people both in the United States of America.

3. Our Products and Services

Paul Anderson® Personal Fitness Training Company is going to offer varieties of services within the scope of the Personal Trainers Services industry in the United States of America.

Our intention of starting our in-home personal fitness trainer business is to help our clients overcome their fitness and health challenges, achieve their personal fitness and health goals and improve their overall well-being. Our service offerings are listed below;

• Exercise instruction and demonstration
• Fitness consultation
• Planning and monitoring exercise programs
• Planning and monitoring food and nutrition programs
• Promoting healthy lifestyle and eating habits
• Encouraging regular medical checkups

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive and effective in-home personal fitness trainer business that will become the number one choice for both individuals and corporate organizations in Las Cruces – New Mexico and the whole of the United States of America.
• Our mission is to provide affordable, professional and highly effective in-home personal fitness training services to a wide range of clients.
• We want to position Paul Anderson® Personal Fitness Training Company to become one of the leading in-home personal fitness brands in the industry in the whole of Las Cruces – New Mexico, and also to be amongst the top 10 personal fitness training companies in the United States of America within the first 5 years of operation.

Our Business Structure

Paul Anderson® Personal Fitness Training Company, is intends starting small in Las Cruces – New Mexico, but hopes to grow big in order to compete favorably with leading firms in the industry. We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own.

At Paul Anderson® Personal Fitness Training Company, we will ensure that we hire people that are qualified, hardworking, creative, passionate, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff/partners and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Principal Partner / Chief Personal Fitness Trainer
• Personal Fitness Trainer (Exercise Psychologist) (5)

Office Administrator

• Marketing Executives

Client Service Executive

5. Job Roles and Responsibilities

Principal Partner / Chief Executive Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Personal Fitness Trainers (Exercise Physiologist)

• Demonstrate how to carry out various exercises and routines
• Watch clients do exercises and show or tell them correct techniques to minimize injury and improve fitness
• Give alternative exercises during workouts or classes for different levels of fitness and skill
• Monitor clients’ progress and adapt programs as needed
• Explain and enforce safety rules and regulations
• Give clients information or resources about nutrition, weight control, and lifestyle issues
• Give emergency first aid if needed
• Evaluate clients’ fitness levels and health conditions
• Build individualized exercise programs
• Explain exercises in detail and suggest alternatives if needed
• Explain safe and proper use of gym equipment
• Research on new exercise techniques and trends
• Promote in home personal fitness packages and plans
• Perform CPR and administer first aid in case of emergencies
• Inform clients about gym safety and hygiene guidelines
• Build a positive and trusting relationship with customers
• Advise customers on how to change nutritional and lifestyle habits as needed
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Regularly hold meetings with key stakeholders to review the effectiveness of the organizations’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily activities for the organization.

Marketing Executive (Contract)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Follows up on development leads and contacts; participates in the structuring and financing of programs
• Negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents Paul Anderson® Personal Fitness Training Company in strategic meetings
• Helps to increase sales and growth for the organization

Accountant (Contract)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the principal partners in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels/documents for the organization.

6. SWOT Analysis

Paul Anderson® Personal Fitness Training Company engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured personal fitness trainer business that can favorably compete in the industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Paul Anderson® Personal Fitness Training Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Paul Anderson® Personal Fitness Training Company;

Our core strength lies in our ability to attract local support and frequent referrals, having a high prior success rate and recommendation/accreditation from authoritative source. So also, we have a team with excellent qualifications and experience in the Personal Trainers Services industry.

Aside from the synergy that exists in our carefully selected team members and our strong online presence, Paul Anderson® Personal Fitness Training Company is well positioned in a community with the right demography and we know we will attract loads of clients from the first day we open our doors for business.

As a new in – home personal fitness training company in Las Cruces – New Mexico, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the fast – growing Personal Trainers Services industry; that is perhaps our major weakness.

• Opportunities:

The services provided by the Personal Trainers industry are considered discretionary by most consumers. Consequently, demand for industry services is linked to per capita disposable income. When per capita disposable income rises, consumers are likely to pay for more industry services and opt for higher-priced industry offerings.

Going forward, per capita disposable income is expected to increase, representing a potential opportunity for the industry. As a standard in-home personal fitness training company, we are ready to take advantage of any opportunity that comes our way.

Adults between the ages of 20 and 64 represent the Personal Trainers industry’s largest market. Consequently, the aging baby-boomer generation and the coming of age of their children have broadened the market for personal trainers. The number of people aged 20 to 64 is expected to increase in the coming year, though the slow rate of growth poses a potential threat to the industry.

7. MARKET ANALYSIS

• Market Trends

The trend in the Personal Trainers Services industry shows that in the last half a decade, the industry has grown consistently. With the growing population of obese people in the United State, in-home personal fitness training services are needed regardless of economic conditions.

Going forward, as people continue to be employed and regain a steady income, private health insurance will become more affordable, prompting consumers to seek in – home personal fitness training services.

One thing is certain, the trend in the Personal Trainers Services industry is such that if you want to be ahead of your competitors, you should be able to acquire as much certifications as possible and you should be able to have loads of testimonies from your clients.

The truth is that if your clients experience huge difference in their overall well – being as a result of hiring your services, then they will be compelled to help promote your organization. Another notable trend in this industry is the influence of technology; the advent of technology is responsible for the increase income generated by personal fitness trainers all over the world.

With technology, it is now easier for in – home personal fitness trainers to collect data, direct their marketing towards the demography that needs their services and continue to learn and adopt international best practices in the industry.

8. Our Target Market

The target market for in – home personal fitness training companies is all encompassing. Paul Anderson® Personal Fitness Training Company is a professional in-home personal fitness training company that is specialized in helping her clients overcome fitness and health challenges, achieve their fitness and health personal goals and improving their overall wellbeing and productivity.

Our target market as a in – home personal fitness training company cuts across people of different classes and walks of life. We are coming into the Personal Trainers Services industry with a business concept that will enable us work with the clients from different backgrounds and status. Below is a list of the clients that we have specifically design our in – home personal fitness services for;

• Working class adults/corporate executives
• Politicians
• Business people/entrepreneurs
• Government officials
• Celebrities
• Public figures
• Sports men and women
• College students
• People undergoing depression
• Senior citizens

Our competitive advantage

The Personal Trainers Services industry is indeed very prolific and highly competitive. Clients will only hire your services if they know that you can help them overcome their fitness and health challenges, and achieve their overall fitness goals.

We are quite aware that to be highly competitive in the Personal Trainers Services industry means that you should be able to deliver consistent quality service, our clients should be able to experience remarkable difference and improvement and we should be able to meet the expectations of our clients at all times.

Paul Anderson® Personal Fitness Training Company might be a new in – home personal fitness training company in Las Cruces – New Mexico, but the management team and the owner of the business are core professionals, licensed and highly qualified personal fitness trainers that can successfully help her clients overcome their fitness and health challenges and achieve their personal fitness and health goals within a short period of time.

These are part of what will count as a competitive advantage for us. Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Paul Anderson® Personal Fitness Training Company is established with the aim of maximizing profits in the Personal Trainers Services industry and we are going to ensure that we do all it takes to attract clients on a regular basis.

Paul Anderson® Personal Fitness Training Company will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be individuals who would need the services ofin-home personal fitness trainers in other for them to overcome their fitness challenges. This is the major reason why our services will always be needed.

We are well positioned to take on the available market in Las Cruces – New Mexico and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow our business and our clientele base.

We have been able to examine the in-home personal fitness trainer’s market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Las Cruces – New Mexico.

Below are the sales projections for Paul Anderson® Personal Fitness Training Company, it is based on the location of our in – home personal fitness training company and of course the wide range of services that we will be offering;

• First Fiscal Year (FY1): $150,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $650,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst in – home personal fitness training companies in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Paul Anderson® Personal Fitness Training Company.

We will also ensure that our clients overcome their fitness and health challenges in record time. Paul Anderson® Personal Fitness Training Company is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our in – home personal fitness training company by sending introductory letters alongside our brochure to corporate organizations, religious organizations, households and key stake holders in and around Las Cruces – New Mexico.
• Prints out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Uses friends and family to spread word about our in – home personal fitness training company
• Post information about our in – home personal fitness training company on bulletin boards in places like schools, libraries, and local coffee shops.
• Place a small or classified advertisement in the newspaper, or local publication about our in – home personal fitness training company
• Advertises our in – home personal fitness training company in relevant educational magazines, newspapers, TV and radio stations
• Attends relevant educational expos, seminars, and business fairs et al
• Engages direct marketing approach
• Encourages word of mouth marketing from loyal and satisfied clients.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the hearts of our target market. We are set to become the number one choice for both corporate and private clients in the whole of Las Cruces – New Mexico which is why we have made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Paul Anderson® Personal Fitness Training Company;

• Place adverts on both print (community – based newspapers and health and fitness magazines) and electronic media platforms
• Sponsor relevant community – based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards in strategic locations all around Las Cruces – New Mexico.
• Distribute our fliers and handbills in target areas
• List our in – home personal fitness training company in local directories / yellow pages
• Advertise our life in – home personal fitness training company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our logo et al.

12. Our Pricing Strategy

Generally, counseling and coaching services are billed on per hour billing rate and flat fees on a weekly or monthly basis as it applies. As a result of this, Paul Anderson® Personal Fitness Training Company will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis.

At Paul Anderson® Personal Fitness Training Company we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance. We will also offer special discounted rates to all our clients at regular intervals.

We are aware that there are some clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

The payment policy adopted by Paul Anderson® Personal Fitness Training Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options Paul Anderson® Personal Fitness Training Company will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to pay for our services.

13. Startup Expenditure (Budget)

Starting an in-home personal fitness training company can be cost effective because on the average, you are not expected to acquire expensive machines and equipment. What you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, pay bills, promote the business and obtain the appropriate business license and certifications.

This is what it would cost us to start our own standard in-home personal fitness training company in the United States of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for liability insurance, permits and license will cost – $3,500
• Acquiring an office space that will accommodate the number of employees we intend employing for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
• Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• The cost for accounting software, CRM software and Payroll Software – $3,000
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
• The cost for launching an official website will cost – $500
• The amount needed to pay bills and staff members for at least 2 to 3 months – $50,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
• Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about one hundred and fifty thousand (150,000) U.S. dollars to successfully set up a medium scale but standard in – home personal fitness training company in the United States of America.

Generating Funds/Startup Capital for Paul Anderson® Personal Fitness Training Company

Paul Anderson® Personal Fitness Training Company is a private business that will be owned by Paul Anderson. He is the only financier of the business which is why he has decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $35,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Paul Anderson® Personal Fitness Training Company is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our in – home personal fitness training services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Paul Anderson® Personal Fitness Training Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing a standard office facility in a good location plus reconstruction : In progress
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the school: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed software apps, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating awareness for the business in Las Cruces – New Mexico: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with estate managers and key players in various industries: In Progress

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Physical Fitness Gym Business Plan

Start your own physical fitness gym business plan

Ladies Only Fitness

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There should be a place where women can work out without worrying about behavior of men. Women know why. 

Ladies Only Fitness’ focus is the urban professional woman who has a very active life and very little time to spend on fitness.  We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.

Mapleton is a city on the move. The population has grown by 10% each year for the past three years. The current population of Mapleton is 600,000.

Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies.  This has attracted a type of professional that is the target customer for the Ladies Only Fitness.  The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needs and keep their children close.  Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room.  We believe that changes like that will be seen as welcome extras that will bring new members.

Competition

The key differentiator for us is the women-only plus childcare facilities on site. We compete against several gyms in the area, including franchises of 24-hour-fitness and the local downtown gym. 

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility.  Women feel more relaxed and comfortable in a program that is focused solely on them.  In addition, we have designed the childcare center to be visible from the main workout floor.  A young mother can watch her child play in the center while working out.

Expectations

As the highlights chart below shows, we believe we can launch successfully and pass the $1 million annual sales milestone by our third year. 

Financial Highlights by Year

Financing needed.

Estimated Startup Expenses: $95,000

• Legal $1,500
• Website $1,000
• Insurance $500
• Rent $2,000
• Child Care Setup $10,000
• Leased Equipment $80,000

Assets: $65,000 in startup cash

Total financing: $160,000.

Funding plan: $100,000 in owner funding and a $60,000 business loan. 

Problem & Solution

Problem worth solving.

Many women want a gym for women only. And young mothers need that plus childcare. 

Our Solution

Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals.  We have the best equipment and the best training program in this arena. We prepare our clients for success!  We have the best weight-management program.  Positive Lifestyle Systems is a truly responsible, effective, weight-management program. We offer this program with confidence. It is unbeatable.

Target Market

Market size & segments.

Ladies Only Fitness will focus on two customer groups:

• Young urban professional women
• Young mothers with children (ages new born to three years of age).

Current Alternatives

We have our gym offerings around town: Snap Fitness, 24-hour-Fitness, Crossfit, and so on. Memberships and features run in standard ranges. 

Our Advantages

Marketing & sales, marketing plan.

Market Segmentation

• 12,000 Young urban professional women;
• 5,000 Young mothers with children (ages new born to three years of age).

Ladies Only Fitness anticipates that sales will be slow for the first and second month of operation, due to our "first month free" promotion. After that point, sales will increase as new members pay for their membership fees.

Locations & Facilities

Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton.  The club occupies a 5,500 square foot storefront.  The facility has one primary equipment room adjacent to the child care center.  The club also has three exercise rooms.  The facility can accommodate 110 people.

Milestones & Metrics

Milestones table.

Key Metrics

• Paying members
• Free trial members
• Conversion from free trial to paying %
• Facebook likes
• Visits per month per member
• Visits per month per free trial members

Ownership & Structure

Ladies Only Fitness is co-owned by Joan Sullivan and Marge Williamson. 

The start-up expenses for the Ladies Only Fitness is focused primarily on equipment and exercise surfaces for the classes.  Joan Sullivan will invest $30,000.  Marge Williamson will invest $70,000.  In addition, club will secure a $60,000 long-term loan.

Management Team

Joan Sullivan will be the operations manager and lead trainer for Ladies Only Fitness. Joan has been a fixture in the Mapleton fitness community for the past fifteen years.  She has been the manager of both the Mapleton Athletic Club (three years) and the Maximum Fitness Club (four years). 

Her reputation as an effective staff supervisor is excellent. At both the Athletic Club and Maximum, membership increased by 15% each year under Joan’s supervision.

Marge Williamson is a CPA with the firm  of Smith, Jones, and Lawrence.  Her primary responsibility will be to oversee accounts receivable and operational costs.

Personnel Table

Financial Plan investor-ready personnel plan .">

Key assumptions.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds, sources of funds, projected profit & loss.

Projected Balance Sheet

Projected Cash Flow Statement

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With over two decades of experience, Growthink has assisted more than 1 million companies in developing effective business plans to launch and expand their businesses. Trust in our expertise to guide you through developing a business plan that drives your success. In addition to our sample plans, below you’ll learn the answers to key business plan questions and gain insightful tips on writing your business plan.

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1. Why is utilizing an example business plan a good idea?

Sample business plans can help you quickly and easily write a business plan for your own business. Business plans are an important tool for any business, but they can be challenging to create. A sample business plan will help you understand the business plan format , the benefit of market research, and how to write a compelling executive summary. It can also serve as a guide for creating your own business plan, outlining the key sections and providing examples of successful plans. Utilizing the best business plan template can save you time and ensure that your plan is well-structured and comprehensive.

Business plan examples may even help you with the different sections of a plan, including market analysis, business description, cash flow statements/business financial statements, and more. Business plans can also show you how a quality plan in your exact business plan category is organized and shows you the appropriate business communications style to use when writing your business plan.

2. Who would benefit from using an example business plan?

Any entrepreneur or business owner who has never written a business plan before can benefit from an example or sample plan. New business owners often start with business plan templates , which are helpful but are sometimes more useful after reviewing other sample business plans.

A good sample plan can be a step-by-step guide as you work on your business planning and business idea. Once you have a sense for the flow, specs, and details, etc. that business plans have, utilizing a business plan template will help you pull everything together, helping you create a plan investors and other stakeholders will value. A solid business plan will also help you if you need a bank loan, which may require a startup business plan. Download our free business plan template to help you get started on your own business plan.

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3. How do you get started with a sample business plan and maximize its benefit?

First you should read the business plan thoroughly. Study both the type of information provided in key sections like the executive summary, target market analysis, summary, etc., as well as the format and style of the plan. As you read, you may find yourself thinking through things such as improving or evaluating your business planning process, your business idea, or reconsidering who you want to write your business plan for. This is OK and part of the process. In fact, when you start writing a business plan for the first time, it will be much easier because you’ve gone through this process.

After this initial read, outline your business plan and copy in from the sample plan sections that apply to your business. For instance, if the sample plan included public relations in their marketing strategy and sales plan, and you will also use this tactic, you can copy it into your plan and edit it as appropriate. Finally, answer the other questions answered in the sample plan in ways that reflect your unique business and target customers.

Writing a business plan can seem daunting. Starting your business plan writing process by reviewing a plan that’s already been created can remove a lot of mental and emotional barriers while helping you craft the best plan you can.

4. When should you not use a sample business plan?

If your business is unlike any other, using a sample business plan will not be as effective. In this situation, writing a business plan from scratch utilizing a business plan template is probably your best path forward.

As an example, Facebook’s early business plan was unlike others since it was paving a new path and way of doing business. But, groundbreaking new businesses like Facebook are not the norm, and the vast majority of companies will benefit from utilizing sample business plans.

5. How do you choose the right type of business plan for your venture?

Selecting the appropriate type of business plan depends on your business’s stage, needs, and goals. Let’s explore the different types of business plans and how to determine which business plan format is right for you.

• Startup Business Plan : This type of plan is for businesses just starting out and seeking funding or investment. It typically includes a detailed analysis of the market, target audience, competition, and financial projections.
• Traditional Business Plan : Traditional business plans are the most common type of business plan, used by established businesses to outline their goals and strategies. It includes all the key sections such as market analysis, company description, and financial statements.
• Internal Business Plan : Internal business plans are used for internal purposes, to guide the day-to-day operations and decision making of the business. It may not be as detailed as a traditional business plan, but still includes important information such as company mission, objectives, and key performance indicators.
• Feasibility Business Plan : A feasibility business plan is used to assess the viability of a new product or service in the market. It includes detailed research and analysis to determine if the business idea is feasible and profitable.
• One-Page Business Plan : As the name suggests, this type of business plan is condensed into one page and includes the most critical information about the business. It can be a useful tool for pitching to potential investors or partners.
• Strategic Business Plan : A strategic plan looks at the big picture and long-term business goals of a company. It may include the company’s mission statement, core values, and overarching strategies for achieving success.

Ultimately, the type of business plan you choose will depend on your business’s specific needs and goals. It may also be beneficial to combine elements from different types of plans to create a customized plan that best fits your business. Carefully consider your objectives and resources before deciding on the right type of plan for your venture.

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The business plan example below is for Shoutmouth, a company that enjoyed much success in the early 2000’s and which was able to raise funding. While the plan’s premise (social networking) is not as unique now as it was then, the format and structure of this business plan still holds.

I. Executive Summary

Business Overview

Launched in late February 2007, Shoutmouth.com is the most comprehensive music news website on the Internet .

Music is one of the most searched and accessed interests on the Internet. Top music artists like Akon receive over 3 million searches each month. In addition, over 500 music artists each receive over 25,000 searches a month.

However, music fans are largely unsatisfied when it comes to the news and information they seek on the artists they love. This is because most music websites (e.g., RollingStone.com, MTV.com, Billboard.com, etc.) cover only the top eight to ten music stories each day – the stories with mass appeal. This type of generic coverage does not satisfy the needs of serious music fans. Music fans generally listen to many different artists and genres of music. By publishing over 100 music stories each day, Shoutmouth enables these fans to read news on all their favorite artists.

In addition to publishing comprehensive music news on over 1200 music artists, Shoutmouth is a social network that allows fans to meet and communicate with other fans about music, and allows them to:

• Create personal profiles
• Interact with other members
• Provide comments on news stories and music videos
• Submit news stories and videos
• Recommend new music artists to add to the community
• Receive customized news and email alerts on their favorite artists

Success Factors

Shoutmouth is uniquely qualified to succeed due to the following reasons:

• Entrepreneurial track record : Shoutmouth’s CEO and team have helped launch numerous successful ventures.
• Affiliate marketing track record : Online affiliate marketing expertise has been cited as one of MySpace’s key success factors. Over the past two years, Shoutmouth’s founders have run one of the most successful online affiliate marketing programs, having sold products to over 500,000 music customers online.
• Key milestones completed : Shoutmouth’s founders have invested $500,000 to-date to staff the company (we currently have an 11-person full-time team), build the core technology, and launch the site. We have succeeded in gaining initial customer traction with 50,000 unique visitors in March, 100,000 unique visitors in April, and 200,000 unique visitors in May 2007.

Unique Investment Metrics

The Shoutmouth investment opportunity is very exciting due to the metrics of the business.

To begin, over the past two years, over twenty social networks have been acquired. The value in these networks is their relationships with large numbers of customers, which allow acquirers to effectively sell to this audience.

The sales price of these social networks has ranged from $25 to $137 per member. Shoutmouth has the ability to enroll members at less than $1 each, thus providing an extraordinary return on marketing expenditures. In fact, during an April 2007 test, we were able to sign-up 2,000 members to artist-specific Shoutmouth newsletters at a cost of only 43 cents per member.

While we are building Shoutmouth to last, potential acquirers include many types of companies that seek relationships with music fans such as music media/publishing (e.g., MTV, Rolling Stone), ticketing (e.g., Ticketmaster, LiveNation) and digital music sales firms (e.g., iTunes, The Orchard).

Financial Strategy, Needs and Exit Strategy

While Shoutmouth’s technological, marketing and operational infrastructure has been developed, we currently require $3 million to execute on our marketing and technology plan over the next 24 months until we hit profitability.

Shoutmouth will primarily generate revenues from selling advertising space. As technologies evolve that allow us to seamlessly integrate music sampling and purchasing on our site, sales of downloadable music are also expected to become a significant revenue source. To a lesser extent, we may sell other music-related items such as ringtones, concert tickets, and apparel.

Topline projections over the next three years are as follows:

II. Shoutmouth Overview

What is Shoutmouth?

Shoutmouth is an operating company of The Kisco Group Inc. (TKG). Since 2003, TKG has capitalized on web-based marketing opportunities via launching targeted websites and generating web-based leads. TKG revenues in 2005 exceeded $1.3 million and grew to $3.5 million in 2006. Shoutmouth is currently the sole focus of TKG; all other TKG business units have been divested.

Development of Shoutmouth began in August 2006 and the site officially launched on February 21, 2007. Shoutmouth (located at www.shoutmouth.com) is the most comprehensive music news community on the Internet. The website covers 1,200 popular bands and music artists and offers more than 100 new music articles each day. In addition to providing news, Shoutmouth is a web community. That is, Shoutmouth members can actively participate on the site, by doing things such as commenting on news stories and submitting their own stories.

The Market Size and Need for Shoutmouth

The music market is clearly vast. According to IFPI, which represents the recording industry worldwide, global music sales were $33.5 billion in 2005, with the U.S. accounting for $12.3 billion of that amount. Importantly, digitally music sales are seeing substantial growth, with IFPI reporting sales of $400 million in 2004, $1.1 billion in 2005 and $2 billion in 2006.

Online, music is the one of the most frequently searched and accessed interests. For example, according to Wordtracker, the music artist Eminem received over 1.7 million web searches in December 2006, while band Green Day received 534,000 searches.

To put these figures in perspective, top celebrities in other entertainment fields receive but a fraction of this search volume. For example, December 2006 search volumes for select sports stars and actors were as follows: Kobe Bryant, 122K; Tiger Woods, 88K; Cameron Diaz, 332K; and Tom Cruise, 82K.

Conversely, 225 music artists received over 100,000 searches in December 2006, and over 500 music artists received over 25,000 searches.

This data is corroborated by Nielsen BuzzMetrics which plots the most popular topics bloggers are posting about. The chart to the right plots September 25, 2006 to March 25, 2007 and shows how music dominates other entertainment sectors online.

When searching for music artists online, fans, which are primarily between the ages of 13 and 35, are looking for news, pictures, lyrics, videos and audio files. In addition, fans enjoy publicly voicing their opinions about music and interacting with other fans.

There is currently no website besides Shoutmouth that provides comprehensive music news. Currently, to get the latest news on their favorite artists, fans must visit the official websites or fan websites of each of the artists they like . Even then, it is unlikely that the fan will get all the news that has occurred. To solve this problem, Shoutmouth scours the web and uncovers news from thousands of web sites.

What Shoutmouth Does and Will Offer

As of May 2007, the site covers the 1,200 most popular music artists (popularity primarily based on the number of web searches over the past 12 months for each artist).

Shoutmouth currently offers members the ability to:

• Read over 500 new music articles each week
• Read special features such as album reviews, interviews, new album release dates, top quotes of the week and other special reports
• Watch and rate music videos
• Listen to select music audio clips
• Comment on news stories and music videos
• Submit news stories that they see/hear of elsewhere
• Suggest new music artists to add to the site
• View articles by music artist or by genre (current genres include Rock, Pop, Rap, R&B, Country, and Electronic)
• Create a user profile that includes their favorite music artists, Shoutmouth friends, news stories submitted to Shoutmouth, and comments made. Members have the ability to find other members based on their favorite artists and via our search functions.
• Receive customized news and email alerts. Members can customize their “My News” page to include only artists they specify. Likewise, they can choose to receive email alerts whenever there is a new story on one of their favorite artists.

While establishing itself as the premier music news community, Shoutmouth will embark on the more aggressive goal of becoming the premier music community online . To accomplish this, Shoutmouth will begin to offer additional content (more videos, audio, pictures, lyrics, etc.) and additional functionality (music compatibility testing (e.g., if you like this, you’ll like this), voting capabilities, member-to-member messaging, etc.). We have already begun mapping out our content and technology growths plans to achieve this goal upon financing.

Importantly, Shoutmouth expects to be able to add massive amounts of relevant content (e.g., lyrics, reviews, pictures, video files, audio files, etc.) via member submissions and moderation. This is the same way that YouTube has been able to quickly add millions of videos and Wikipedia has been able to add millions of articles. Importantly, since established music websites (e.g., MTV, RollingStone.com, Billboard.com, etc.) are not community based, they would have to hire thousands of staff members to rival the content that Shoutmouth will have.

How We Get and Publish Our News

Currently, news stories that appear on Shoutmouth are gathered from numerous online sources. Shoutmouth’s staff writers find these stories by using RSS and News feeds that cover thousands of websites. In addition, Shoutmouth community members have the ability to submit stories they find elsewhere.

Typical stories include factual information plus the insight of the author. Shoutmouth editors ensure that all stories are properly classified by artist and genre, and that duplicate articles are filtered out.

Over the past three months, Shoutmouth has developed a solid infrastructure, which we consider a core competitive advantage, that that allows us to provide comprehensive music news . This infrastructure includes:

• Setting up hundreds of RSS feeds based on comprehensive research regarding sites from which to receive feeds
• Training our editorial team regarding identifying a story and weeding out duplicates
• Assigning music artists among our five-person editorial team to better manage work flow and avoid duplicate articles

We are working on a system to ensure that member-submitted articles are automatically routed to the appropriate member of Shoutmouth’s editorial team to improve our efficiencies further.

Shoutmouth’s Goal to Break News First

The majority (approximately 90%) of Shoutmouth’s articles are currently developed by our in-house editorial team, while the balance is submitted by members. In addition, virtually all of our articles are based on information gleaned from other websites. As such, we are generally not the first to publish news; however we are the first and only site to publish all the news in one easily-accessible place. The one current exception is news which is published on bands’ official MySpace pages; Shoutmouth generally publishes articles on this news 24 to 48 hours before it is reported by other news or music sites (due to our efficiencies in finding news).

Shoutmouth realizes that it will gain a key competitive advantage, and will generate significant market buzz, if it is able to report on music news stories before other media sources . To accomplish this, we have begun contacting publicity departments at record labels to gain direct access to music news. We expect these contacts to enable us to gain immediate and sometimes exclusive access to news which will help further establish Shoutmouth as the canonical source for music news. We also plan to more aggressively solicit member submissions of new, buzzworthy news events and will consider offering rewards for unique substantiated news (much the way paparazzi are compensated).

III. Competition in the Online Music Market

This section of the business plan provides a competitive analysis, which is an overview of the competitive landscape, discusses both indirect and direct competitors and then details Shoutmouth’s competitive advantages.

Because consumer demand for music on the Internet is so great, there are a vast number of music websites. In summary, we consider most sectors of the online music market (which are discussed below) to be indirect competitors and potentially partners, rather than direct competitors, because none of them focus on music news.

The reason we believe that no one focuses on music news is that it is very difficult to do. Because news is very important to music fans, most music websites offer news. However, they primarily get their news from organizations such as CNN, Reuters, the Associated Press and BBC. These large organizations only write about the music stories that have mass appeal, which traditionally amounts to 8-10 music news stories per day. However, since music fans are often zealots when it comes to their favorite artists, they are not merely interested in cover stories. For instance, a U2 fan cares about any U2 news, particularly news that a non-U2 fan might consider insignificant.

In fact, because Shoutmouth is the sole one-stop shop for getting comprehensive music news, there might be an opportunity to license our content to other music websites.

Sectors of the Online Music Market

Shoutmouth specifically comPs in the community-based music news market. While players in this market represent direct competitors, Shoutmouth faces indirect competitors in the following markets:

• Community-Based Sites
• Community-Based News Sites
• Community-Based Music Sites
• Traditional Music Websites
• Official Artist and Fan Sites

Each of these markets is described below.

A. Community-Based Sites

Community-based sites, also known as social networking sites, are websites in which members can create profiles, leave comments throughout the site, and communicate with other members among other features.

A June 2006 report by Piper Jaffray entitled “Silk Road: Social Networking is Here to Stay” effectively sums up the power and longevity of social networking:

“We believe social networking sites have become a permanent part of the fabric of web applications and are rapidly becoming one of the most popular activities online, potentially impacting how other popular services such as email, IM, and maybe even search are accessed.

As a clear indication of the growth rate and scale of social networking, consider this: MySpace monthly page views have now surpassed MSN or AOL in the U.S. and are nearly 75% of the size of Yahoo!. Social networking has filled a gap that was left by all the existing portals and web services and it is fulfilling a very important and basic function for millions of users: allowing them to express themselves and connect with their friends, with the two functions tightly integrated.

The leading sites such as MySpace (News Corp), Facebook, and others are amassing significant power in the new landscape of the Internet and the existing Internet companies are likely to have to work with these newcomers as they may yield material control on the flow of traffic to other applications.”

Social networking sites such as MySpace.com, Facebook.com, Tagged.com, and TagWorld.com have educated consumers regarding the value of these sites and how to use them. Their success has spurred genre-specific social networks such as community-based/social networking news sites and music sites, which are discussed below.

Shoutmouth doesn’t view established social networking sites as competitors since these sites have a general focus. That is, members talk about all aspects of life, from dating to music to movies, etc. Conversely, Shoutmouth is solely focused on music.

B. Community-Based News Sites

Community-based news sites are sites in which members decide what’s newsworthy and what’s not. For instance, on Digg.com, the most prominent community-based news site, members “Digg” stories that they feel are most newsworthy. The stories that the community feels are most important rise to Digg’s homepage, while less important stories get little attention.

Digg’s one million members can submit stories, “digg” stories, and comment on stories. Digg focuses on general news with a slant towards technology, gaming and unique/sensational news. While Digg does have a Music area within its Entertainment section, this receives little focus. In fact, at the time of the writing of this plan, Digg’s music home page only includes one article submitted within the past 48 hours. Furthermore, Digg doesn’t pare down the music category into sub-categories such as Rock and individual music artists. Conversely, these sub-categories are the entire focus of Shoutmouth.

Other sites that are similar to Digg include Newsvine.com, Spotback.com and Gabbr.com. Of most relevance is the Digg-like site for music, Noisetap.com, which was launched by Ticketmaster in January 2007.

Like Digg, Noisetap.com allows members to submit and vote for music stories. Noisetap.com is organized by music genre and not by music artist. This most likely will not satisfy the needs of many music fans since they don’t have the ability to find news on the specific artists they care most about. Likewise, without a full-time staff actively researching and publishing news stories at the artist-level, Noisetap.com will never be able to offer the comprehensive news that Shoutmouth does.

While Shoutmouth is currently similar to community-based news sites in that members can submit stories and comment on the news they find most interesting, no established player in the market provides a comprehensive focus on music. In addition, Shoutmouth sees these sites as marketing partners as we have and will continue to submit our stories on them to increase our readership.

C. Community-Based Music Sites

There are many community-based music websites, although none focuses on music news such as Shoutmouth. Conversely, these sites generally give members the ability to create and listen to song play lists. The community acts to help individual members find new music and new friends based on similarities in their music tastes. Prominent sites in this genre include Last.fm, Finetune, Pandora, RadioBlogClub, MyStrands, iLike[1] and iJigg.

Last.fm is the most prominent community-based music site and is a good model with which to compare Shoutmouth. Likewise, we will benchmark our performance against Last.fm as we reach of goal of becoming the premier music news community and focus on becoming the premier music community.

According to Alexa, Last.fm is the 359th most visited site on the Internet. While Last.fm focuses on allowing members to create customized Internet stations based on their music tastes, the site has much additional content and social networking features. For instance, for each artist, Last.fm includes pictures, a bio, concert dates, discography, fans on Last.fm, and similar artists. Fans are also able to create journals and communicate with other fans. Key features that Last.fm doesn’t currently focus on include news and video.

D. Traditional Music Websites

Traditional music websites such as MTV.com, RollingStone.com, Billboard.com, NME.com, AOL Music, and Yahoo! Music tend to have many features such as news, reviews, pictures, videos and audio. While these sites are generally very well done and extremely popular, they are under-serving visitors in two core areas: music news and community .

These sites’ lack of music news stems from the difficulty in creating this news, specifically that it requires filtering through thousands of articles and websites to find relevant stories. Likewise, as discussed, these firms might wish to license our news content in the future.

Regarding community , none of the top music sites are thriving communities. Rather, either these sites offer no community features or they recently began offering select features (e.g., submitting reviews or commenting on articles). Even when available, the community features on these sites are afterthoughts and are not engrained within the core fabric of the sites.

While they haven’t been able to transform their current sites into communities, top music websites clearly understand the power of online music communities and have an appetite for them. For example, in January 2007, MTV invested in social networking website TagWorld. MTV also acquired RateMyProfessors.com and Quizilla.com (teen social network) in January 2007 and October 2006 respectively.

As mentioned previously, our vision is to build and incorporate additional technologies, and use our “army” of members to publish vast amounts of music content on Shoutmouth, in order to fully satisfy music fans and leapfrog traditional music sites in terms of their music content.

E. Official Artist and Fan Sites

Shoutmouth com’s with official music artist websites and fan websites. These sites often include news about the specific artist as well as pictures, videos and other relevant information.

On one hand, official music artist and fan websites are direct competitors to Shoutmouth. This is because some of these sites offer comprehensive news on the specific artist they cover. In addition, many offer forums, discussion boards or other ways to communicate with other fans.

However, two factors separate Shoutmouth from these types of sites: 1) breadth and 2) sophistication.

• Breadth : Most music fans love more than one artist. As such, in order to get the news they want, they would have to visit/join multiple fan or artist websites rather than getting all of their news from Shoutmouth.
• Sophistication : While some official music artist websites are technologically sophisticated, offering forums, networking and other worthwhile features, the majority of artist and fan websites have limited usability, functionality and networking ability. In fact, this deficiency has lead to the success of MusicToday, which provides front and back-end technology to power artist websites.

Specifically, MusicToday offers web design and hosting, develops sophisticated online stores, builds online fan clubs and offers web ticketing among other services to select top music artists such as Dave Matthews Band, Christina Aguilera, Kenny Chesney, Britney Spears and Usher. While offering sophisticated tools for select music artist websites, MusicToday offers little to no music news nor advanced social networking functions. For instance, the official Dave Matthews Band website offers less than one news story per month.

F. Direct Competitors: Community-Based Music News Sites

Shoutmouth’s direct competitors are other music news websites that have social or community features that allow users to join the site, submit articles, comment on articles, create public profiles and/or communicate with other members. Shoutmouth has identified one significant player who offers this service, AbsolutePunk.net.

AbsolutePunk.net has done a good job of building a user base (the site claims 125,000+ registered members and nearly 500,000 un-registered members). In addition, the user base is very active — the average story on their site receives approximately 20 comments. AbsolutePunk.net offers music news, reviews, pictures and interviews among other features.

On the negative side, AbsolutePunk.net’s articles are generally posted by one staff writer (as opposed to Shoutmouth’s five writers), most articles are simply one sentence posts rather than full articles, and no attempt seems to have been made to cover all news stories. In addition, the site only covers the punk music genre. Although “punk” is broadly defined on the site, the site doesn’t cater to genres such as R&B, rap and country among others, failing to satisfy the broader market.

AbsolutePunk.net is owned by Indieclick, a Los Angeles-based media company. According to the AbsolutePunk.net website, the site:

• Has developed a loyal (72% return rate) reader base
• 5,182,147 Posts
• 163,535 Threads
• 126,448 Members
• 1,711 Artist Profiles
• 20,774 Multimedia Files
• Approx 76,000 visits per day.
• Approx 276,000 pageviews per day.

Shoutmouth’s Competitive Advantage

In addition to being the first to fill the untapped market void for comprehensive music news, Shoutmouth’s competitive advantage in the market primarily includes the following:

Online Marketing Sophistication

Content Development Experience and Expertise

Shoutmouth’s team, primarily team members DL and PF, has operated an affiliate marketing business focusing on music for the past four years. Affiliate marketing is defined as a system of revenue sharing between one site (the affiliate) which features an ad or content designed to drive traffic to another site (the merchant). The affiliate receives a fee based on traffic to the merchant which converts to sales.

Our affiliate business has focused on connecting music fans, primarily aged 13 to 30, with music offers such as iPods and ringtones. Over the past two years, we have successful sold affiliated offers to over 500,000 customers. We have become a significant online advertiser, receiving Google’s “over 1 million leads” award, and are recognized as a major player among the top affiliate networks.

It is important to note that affiliate marketing success has been credited with part of MySpace’s success. This is because effective affiliate marketers understand how to drive and convert on Internet traffic.

Shoutmouth will employ its affiliate marketing techniques to drive traffic to Shoutmouth.com and enroll members. We will utilize technologies and proprietary techniques that allow us to monitor multiple metrics such as the cost per visitor, cost per member sign-up, etc., so that we can set and maintain profitable metrics.

Another venture that Shoutmouth team members, primarily PK and DL, launched was the development of over 3,000 niche websites. To create the content for these websites, we employed a virtual work force of over 90 researchers in India and 30 writers and editors in the US.

This experience taught us how to manage a large workforce, train writers to improve content quality and motivate a large group of people. These skill sets will be critical in allowing Shoutmouth to grow the content of the site, as developed by both staff and members, while maintaining quality standards.

IV. Marketing Plan

Shoutmouth’s marketing plan includes the following:

Online Advertising : Shoutmouth will initiate pay-per-click advertising campaigns on Google and Yahoo! in order to inexpensively drive traffic to the site. Specifically, Shoutmouth believes it can drive qualified traffic to the site for 20 cents per visitor and achieve a 20% member conversion rate, thus generating members at a cost of $1.00 per member.

Keys to Shoutmouth’s success in achieving this metric include:

• Conducting thorough keyword research and advertising on appropriate keywords and keyword groups
• Creating advertising text that maximizes click through rates
• Creating landing pages that maximize conversions while maintaining the highest Google AdWords quality score possible
• Closely monitoring conversions to quickly stop and/or modify unprofitable campaigns
• Getting individuals to enter their email address to join the newsletter is much easier than getting them to join a site where they have to create a username, select a password, etc. As such, step one will be to get visitors to sign up for artist-specific newsletters.
• Once on the newsletter distribution list, members will constantly receive messages (embedded in their daily newsletter) regarding the benefits of participating more on Shoutmouth.
• Active Shoutmouth Membership: the constant reminders regarding Shoutmouth’s value proposition in the daily newsletters will influence members to participate more actively on the site (e.g., customize their profile, visit the site more often, etc.).

Invite-A-Friend : Shoutmouth is in the process of creating an aggressive invite-a-friend/member referral program. In doing so, we are following the lead of social movie community, Flixster, which grew to 5 million members within 10 months. It did this by encouraging members, during their initial registration process, to upload and send an invitation to multiple contacts in their email address books. The technology to develop this process is fairly complex and we expect to be completed with and to rollout this program in June 2007.

Direct Email Marketing : Shoutmouth will directly contact bloggers and prominent music fans we find online to tell them about Shoutmouth, encourage them to join, and encourage them to write about Shoutmouth on their blogs and online journals .

Creating/Distributing Buzzworthy/Viral Content : Shoutmouth plans to have several buzzworthy/viral articles (i.e., content that people would want to email to their friends since it is funny, interesting, etc.) on the site each day. With a single click, visitors will be able to send these articles to social bookmarking sites such as Digg.com or Fark.com, where these articles could receive widespread attention. In addition to our traditional news stories, Shoutmouth will also periodically create special reports/features in order to satisfy our members and visitors and to try to get widespread exposure.

An example of the power of such buzzworthy content, Shoutmouth has already succeeded in having two stories accepted by Fark and Digg, which have brought in over 50,000 unique visitors.

Super Fans/Street Team Development : Shoutmouth also plans to recruit “super fans.” Super fans are individuals who are passionate about a certain music artist/band and actively contribute articles and/or comments on Shoutmouth. We will recruit these fans, reward them with status (e.g., adding a gold Shoutmouth headphones image to their profile page) and encourage them to more aggressively promote the site by:

• Submitting more news to Shoutmouth
• Commenting on more articles on Shoutmouth
• Growing the Shoutmouth community around their favorite artist(s) by actively recruiting new members to join the site (such as actively posting Shoutmouth-related comments on their MySpace pages, on other music forums, etc.)

Public Relations : Upon financing, Shoutmouth will hire a public relations firm to help us get mentions in media sources ranging from magazines, newspapers, radio, television and blogs. To date, we have developed and issued press releases via Billboard Publicity Wire which have been syndicated throughout the web. An effective PR firm will enable Shoutmouth to quickly reach a wide audience.

Widgets : Shoutmouth will create artist-specific and genre-specific music news widgets. For example, our U2 widget (see example on right) would include all of the recent U2 articles published on Shoutmouth. The widget can easily be placed on MySpace pages, blogs, etc. Each story title in the widget links to the full article on Shoutmouth.

Shoutmouth has great expectations for our widget. To begin, no such widget currently exists as there is no one place to get comprehensive news for specific music artists. Secondly, each time someone places a Shoutmouth widget on their blog or social networking page, it will effectively market Shoutmouth to a wide audience at zero cost to us.

V. Technology/Site Development Plan

This section provides a brief roadmap of the initial and future functionality of Shoutmouth.

Initial Site Functionality

The initial Shoutmouth website will include the following features:

• Ability to submit and comment on news stories
• Ability to suggest new music artists to add to the site
• Ability to create user profiles
• Ability to receive customized news and email alerts
• Articles categorized by artist and core genre (e.g., Rock, Rap, Pop, etc.)
• Music artist sections which includes News, Bio and Fans

Future Site Functionality

Shoutmouth will use news and basic functionality as the platform though which we will build a thriving music community. After initial launch, the Shoutmouth technology team will work on incorporating additional features such as:

• Ability to message other members via the site (e.g., members will have an Inbox on the site)
• Event calendars: members will receive online calendars. With the click of a button, the member will be able to add tour dates of their favorite artists/bands to their calendar.
• Articles also categorized by sub-genre (e.g., Alternative Rock, West Coast Rap, etc.)
• Music artist sections to also include videos, audio files, photo galleries, reviews and event calendars to which members can upload files and vote on top content.
• Forums and member blogs
• Music compatibility testing (suggestions on song/artists members might like)
• Trivia quizzes
• Music playlists

VI. Financial Plan

Revenue Model

During the first six months, Shoutmouth will not generate any revenues as it will not sell advertising space nor offer products for sale. This decision has been made to spur the growth of the Shoutmouth community. By initially positioning Shoutmouth more as a non-profit, for-the-people-by-the-people venture, members will be more prone to promote the site and invite their friends than if the site looks too commercial.

Starting in September 2007, Shoutmouth will primarily generate revenues from selling advertising space. As technologies (such as the Snocap music widget) evolve that allow us to seamlessly integrate music sampling and purchasing on our site, sales of downloadable music are also expected to be a significant revenue source. To a lesser extent, we may sell other music-related items such as ringtones, concert tickets, and apparel.

Funding To Date

To date, Shoutmouth’s founders have invested $500,000 in Shoutmouth, with which we have accomplished the following:

• Built the site’s core technology
• Hired and trained our core staff (we currently maintain an 11-person full-time team)
• Populated the website with content (over 10,000 articles and 1,200 artist bios)
• Generated brand awareness among music fans, including driving 50,000 unique visitors in March, 100,000 unique visitors in April, and 200,000 unique visitors in May 2007.

Funding Requirements/Use of Funds

Shoutmouth is currently seeking $3 million to provide funding for the next 24 months. At this point, the site will be profitable and can grow organically, or additional capital may be sought to more aggressively expand our member base.

The capital will be used as follows:

• Execution of Marketing plan : in order for Shoutmouth to grow its visitor and member base, we need to invest dollars in online advertising and public relations. With regards to online advertising, we are confident that we can enroll members at a cost of $1 per member, which is a fraction of the value of the members to an acquirer (minimum $25 per member), thus providing a significant return on our marketing investments.
• Execution of Technology plan : in order to build a thriving community, Shoutmouth needs to offer its visitors a “stickier” website and enhanced features. We currently maintain a vast “wish list” of features, such as members uploading and rating pictures and videos, trivia quizzes, and member-to-member messaging, that will significantly improve the site’s functionality and value proposition.
• Staffing : In order to reach our goals, we will have to hire additional technical and operations personnel.

Financial Projections

Below is an overview of Shoutmouth’s Financial Projections for the next three years. Please see the Appendix for the full financial projections and key assumptions.

Exit Strategy / Valuation Metric

Shoutmouth’s most likely exit strategy is to be acquired by a traditional music website or property (e.g., Viacom/MTV, Ticketmaster, Rolling Stone), an entertainment/media conglomerate (e.g., Yahoo!, IAC/InterActiveCorp, NBC), or a large social networking site (e.g., News Corp/MySpace).

This strategy is supported by the significant M&A activity in the social networking market, which includes the following transactions over the past 24 months:

Regarding valuation, below are the estimated valuations of social networking companies on a per member basis upon exit:

• Del.icio.us: $50 – $100 per member
• MySpace: $25 per member
• Xing (business social network): $137 per member at IPO in 10/06
• Flickr: $56 – $130 per member
• Grouper: $130 per member

Based on this data, not only are social networking sites a promising investment, but sites that can acquire members for less than $25 each (a conservative valuation estimate based on the figures above), should earn a solid return on investment. As discussed above, Shoutmouth’s goal is to acquire members for no more than $1 each.

In addition, per the membership projections above, Shoutmouth’s valuation at the end of 2009, at a $25 valuation per member, is expected to be $239 million. A more conservative, using a 24.4 time EBITDA multiple (the average multiple of tech M&A deals in 2006 according to The M&A Advisor), yields a $121 million valuation in 2009.

Shoutmouth’s founding team includes entrepreneurs and managers with a track record of success and a history of successfully working together.

Management Team

DL, Co-Founder and CEO

D has a history of successfully launching and growing businesses of all sizes. As president and co-founder of an entrepreneurial services firm., D has personally assisted in the launch and development of over 100 ventures.

Over the past three years, D founded and has managed The Kisco Group which includes an affiliate marketing division (2006 revenues exceeded $3 million), a search engine optimization business which includes a network of 3,000 websites (2006 revenues exceeded $500,000) and an e-commerce business (which includes TopPayingKeywords.com and ShowerHeadsEtc.com).

D earned his Bachelors degree from the University of South Carolina.

PK, Co-Founder and Vice President of Operations

For the past two years, P has managed The Kisco Group’s search engine optimization business where he hired, trained and managed nearly 100 employees and a dozen outside firms. During this time, P has honed his management skills with regards to content development, marketing and operations.

P has had a passion for music since childhood and has been a semi-professional drummer for the past 15 years.

P earned his Bachelors of Arts degree, magna cum laude, from Clemson University.

PF, Co-Founder and Vice President of Technology

For the past year, P has managed The Kisco Group’s affiliate marketing business. In addition to setting up and managing widespread marketing campaigns, P has developed sophisticated analytic techniques to precisely analyze web traffic in order to optimize profitability.

Since August 2006, P has shifted his efforts and leveraged his technology skills in developing the Shoutmouth website. P has been instrumental in selecting the Content Management Platform upon which Shoutmouth is built, and finding and managing the technology team.

P earned his Bachelor of Arts degree from Swarthmore College.

AB, Marketing Manager

A’s background in music includes being a singer, songwriter, guitarist and producer. He has also worked on the marketing side of music, having marketed Veritas Records through the development and distribution of promotional materials.

A’s career also includes psychological research and administration, having served as a Research Assistant with the Interpersonal Perception And Communication Laboratory in Cambridge, MA.

A earned his Bachelor of Arts degree in Psychology from Ohio State University.

M, Lead Technology Developer

M is an experienced web programmer with expertise in web design, application development and database development among others.

M’s work experience includes serving as a Senior Developer at Spheres. M has also engaged in multiple, long term freelance projects including serving as a Database Developer Consultant with The Penn Group and a Web Developer Consultant with Volution Media Group and Allied Online Consulting Group.

M earned his Bachelors degree in Computer Science with a minor in Cognitive Science from Rutgers University.

Content Development Team

Shoutmouth’s writing team, managed by PK, includes the following members:

• JS, Editorial Manager: former content manager and copywriter for Scholastic Inc. and Promotions.com.
• TZ: former music intern (Virgin Records and WRRV) and author of the blog, The Tom Z Show .
• ML: former assistant editor for Adventure Publishing; author of the blog Certified Gangsta ; and former editor-in-chief of Fordham University’s newspaper The Paper .
• SB: former staff writer for Paste Magazine , The Clarion Ledger , and Nightclub and Bar Magazine among others.
• CSJ: former editorial intern for Rolling Stone and Editorial Assistant for Psychology Today .

Outsourced Technology Team

Shoutmouth works very closely with 2skies, a technology firm based in Australia with staff in Australia and the United States. 2skies is run by JDN, one of the co-founding developers of XE, the platform upon which Shoutmouth is built.

XE is an extensible, Open Source web application framework written in PHP and licensed under the GNU General Public License. XE delivers the requisite infrastructure and tools to create custom web applications that include fully dynamic multi-platform Content Management Solutions (CMS).

VIII. Appendix: Shoutmouth Financial Projections   3-Year Income Statement

3-Year Balance Sheet

As of December 31

3-Year Cash Flow Statement

A Complete Beginner Workout Plan: 4-Week Strength Training And Cardio Program, From A Trainer

Those gains are just around the corner.

No matter your age or experience, there are so many benefits to starting an exercise routine—increasing your metabolic rate by building muscle , stronger bones, ligaments, and tendons, improving blood pressure , and supporting your immune system , says Kristen McParland, CPT, NASM-certified personal trainer and certified nutrition coach with more than 10 years of experience.

But doing random workouts you see on TikTok or Instagram isn't necessarily the most efficient way to access all those perks. As a beginner or even a total pro, a comprehensive program helps you achieve your goals and takes out the guesswork.

Ahead, a complete beginner workout plan, including cardio and strength training, and expert answers to those burning exercise questions. Get ready to sweat smart.

Meet the experts: Kristen McParland , CPT, is a NASM-certified personal trainer and certified nutrition coach with more than 10 years of experience.

A Comprehensive Beginner Workout Plan: Strength And Cardio

Wherever your starting point, this beginner-friendly program, designed by McParland, will help you master those movement patterns and work your whole body for four weeks.

Complete the five programmed workouts when it's convenient for you. Focus on your form and take two solid rest days for recover.

Active rest days: Your activity on this day is up to you with the goal of some kind of motion on rest days. You could go for a long walk or hike lasting 40 minutes or more, or roll out your mat for a yoga class.

If you hit all the workouts you wanted to during week one, repeat them during week two and increase one variable (reps or sets, weight, range of motion, slow down, reduce your rest periods) in each workout, McParland says. If you didn't hit your step goal, cardio, or missed a strength workout, don't stress. Refocus on completing all of the week one workouts before upping any of the above.

Repeat the workouts from week two exactly the same or increase one variable again. Option to add a third strength workout to level up.

Still going strong? Hit all six workouts and increase one variable during each one for extra challenge. Option to ramp up your cardio to 30 to 40 minutes or increase that step goal.

Full-Body Strength I

Warm up with 5 minutes of cardio of your choice, like walking, jogging, rowing, biking, elliptical, or jumping rope. Your rate of perceived exertion or RPE should be at a 5 or 6, and you should be able to speak in a full sentence throughout.

Warmup (2-3 Rounds)

Bottoms-Up Squat

• Start standing with feet wider than hips-width apart, arms raised toward ceiling and toes slightly pointed out.
• Fold forward at the hips and touch toes with hands.
• Maintaining a straight spine, sink butt back and down into a deep squat.
• Raise arms up toward ceiling as you push through heels to return to standing. Continue for 30-45 seconds.

• Start standing with feet hip-width apart, then hinge at the hips to bring your torso slightly forward. Maintain a straight back.
• Extend arms out to sides to form a T shape.
• Maintaining your body position, swing the arms up so the upper arms align with the ears, forming a Y shape.
• Core engaged the entire time, bend elbows to waist and retract the shoulder blades to form a W shape.
• Continue repeating the sequence for 30-45 seconds.

• Start standing with feet hips-width apart. Hinge at your hips and lower down (imagine yourself doing a deadlift ) until your hands reach the ground.
• Crawl forward lifting one hand at a time with legs straight and hips lifted until you're in a high plank .
• Walk your hands one by one back to your feet.
• Reverse the deadlift motion to return to standing. Continue for 30-45 seconds.

Superset 1 (2 Rounds)

Goblet Squat

• Start standing with feet hip-width apart holding a kettlebell or dumbbell in front of chest with elbows pointing toward the floor.
• Push hips back and bend knees to lower into a squat.
• Press through heels to return to start.
• That's 1 rep. Repeat for 10-12 reps.

Single Arm Bent-Over Row

• Start standing with feet hips-width apart and holding one dumbbell in your right hand.
• Hinge at the hip and place left hand straight in front or resting on a bench for support.
• Bend right elbow and row dumbbell up and back until wrist is near hip bone.
• Reverse the motion to lower back to start. That's 1 rep.
• Complete 10-12 reps, then switch sides and repeat.

Superset 2 (2 Rounds)

• Start standing in front of an elevated surface (like a box or stair). Hold a dumbbell in each hand.
• Step your right foot on top of the box.
• Drive through the right leg until it’s straight to bring the left foot to join on the box. (Option to add a knee drive at the top, as shown.)
• Step left foot down to the floor, bending right leg.
• Step right foot back to the floor. That's 1 rep.
• Complete 6-8 reps, then switch sides and repeat.

Single-Arm Shoulder Press

• Start standing with feet hips-width apart and holding a dumbbell one dumbbell in your right hand at shoulder height.
• Engage your glutes, and press your arm with the weight overhead until elbow is straight and your bicep is next to your ear.
• Lower your arm with control. That's 1 rep.
• Switch sides and repeat.

Triset 1 (2-3 Rounds)

Incline Pushup

• Start in a high plank position, with hands on an elevated surface and your feet to a bit wider than hip-width apart for more stability. Think about wrapping your shoulders back, keeping your ribcage knit together, and engaging your core. (Option to start on knees or full plank on a flat surface depending on your current strength.)
• With control, bend elbows and lower chest as low as you can.
• Push into your entire hand and press yourself back up. That's 1 rep. Complete 5-10 reps.

Marching Glute Bridge

• Lie on the mat on your back with your knees bent and feet flat on the floor.
• Press into your heels to raise your hips up toward the ceiling until you form a straight line from knees to hips to head.
• Maintaining the hip position, raise your right foot a few inches off of the floor.
• Lower it back to the floor.
• Repeat on the left. That's 1 rep. Complete 8-10 reps.

Farmer's Carry

• Pick up one weight and hold in your right hand, standing with feet hips-width apart.
• Tighten your armpits and make sure your shoulders are pulled back to activate the muscles in the rotator cuff area.
• Take small steps forward to walk around your space.
• Continue walking for 30 seconds.

Full-Body Strength II

Warm up with 5 minutes of your choice of cardio, whether walking, jogging, rowing, biking, elliptical, or jumping rope. Your RPE should be at a 5 or 6, meaning you could maintain that level of effort for longer time period if needed and you should be able to speak in a full sentence.

T Spine Rotation

• Start on all fours, with your knees under hips and hands under shoulders.
• Twist your torso and left hand until it is pointing straight up to the ceiling, and shift gaze upward.
• Reverse the motion to return to start.
• Continue for 30 seconds, then switch sides and repeat.

Downward Dog

• Begin on your hands and knees, shoulders over wrists and hips over knees directly under your hips.
• Walk hands a few inches forward, spread fingers wide, and press firmly through palms with straight arms.
• Exhale as you tuck your toes and lift knees off the floor, reaching your pelvis up toward the ceiling and straighten your legs as much as you can until you create an inverted V shape.
• Peddle through feet, lifting one heel at a time.

• Lay on back with arms and legs in the air, elbows straight and knees bent to 90 degrees.
• Press lower back into floor and brace your core.
• Slowly and simultaneously lower your right leg until your heel nearly touches floor and your left arm until your hand nearly touches floor overhead and pause.
• With control, bring right leg and left arm back to start.
• Repeat with left leg and right arm. Continue for 30 seconds.

Good Morning

• Stand with your feet at about shoulder distance and place your hands behind your head.
• Hinge at your hips with soft knees and bring your chest towards the floor while your back remains relatively flat/in a fixed position. You should feel stretch in hamstrings.
• Keep going until you feel like your back may start to round and right before that, stand up returning to start position. Continue for 30 seconds.

Dumbbell Deadlift

• Stand with your feet shoulder-width apart, holding a dumbbell in each hand.
• Hinge at your hips and lower down, with a slight bend in your knees, until dumbbells reach mid-calf. Keep your spine neutral by looking forward, not up.
• Keep your shoulders back, then squeeze your glutes and your core as you stand up straight, tuck your pelvis, and lift the dumbbells back to stand.
• Pause for a moment at the top. That's 1 rep. Repeat for 10-12 reps.

Floor Press

• Lie on your back with your knees bent and your feet flat on floor.
• Hold a pair of dumbbells above your shoulders with straight arms.
• Lower arms down with control, bending elbows until upper arms touch the floor. (Forearms should remain perpendicular to the floor throughout the movement.)
• Press dumbbells upwards back to start. That's 1 rep. Repeat for 10-12 reps.

Bodyweight Split Squat

• Start standing, and step one foot forward as wide as you can while keeping both heels planted on the ground with toes pointed forward.
• Place your hands on your hips and maintain an upright torso as you bend both your knees, allowing your back heel to come off the ground as you shift your weight down into the heel of the front leg.
• Lower until your back shin and front thigh are parallel with the ground, and pause.
• Drive through your front heel to stand back up to the start position. That's 1 rep. Repeat for 6-8 reps, then switch sides.

Bent-Over Reverse Fly

• Stand with your feet hip-width apart and your knees slightly bent, holding a dumbbell in each hand.
• Hinge forward at the hips and let your arms hang straight down from your shoulders, palms facing each other.
• Squeeze your shoulder blades together and raise bring your arms out to the sides like a bird flapping its wings. (Nothing should move except your arms and shoulders.)
• Lower your arms back down with control. That's 1 rep. Repeat for 6-8 reps.

• Lay on your side with your right forearm flat on the floor, bottom elbow lined up directly under your shoulder and both legs extended out in a long line. Feet can either be staggered for more stability, or stacked for more of a challenge.
• Engage your core and lift your hips off the floor, forming a straight line from your head to your feet. Your top hand can be on side of hip (easier) or reaching up to the ceiling (harder).
• Hold for 20 seconds, then switch sides.

Kettlebell Halo

• Start standing holding a kettlebell in both hands and your feet hip-width apart.
• Raise the kettlebell so that it's in front of your chest with your elbows bent.
• Keeping both elbows bent, slowly circle the kettlebell around your head to your right. That's 1 rep.
• Complete 4 reps, then reverse directions and repeat.

Overhead Slam

• Stand with your feet shoulder-width apart, a soft bend in knees, and core engaged, while holding a slam ball at your chest with both hands. (Option to use a pillow.)
• Rise up tall on your toes and extend your arms overhead holding the slam ball.
• Bend at your hips (hinging forward slightly) and slam the ball on the ground directly in front of you. Exhale as you throw the ball down towards the ground with force. Be careful not to arch your back.
• Catch the ball on the bounce while lowering back into the squat position. That's 1 rep. Repeat for 20 seconds.

Full-Body Strength III

Warm up with 5 min cardio of your choice, whether walking, jogging, rowing, biking, elliptical, or jumping rope. Your RPE should be at a 5 or 6, meaning you could maintain that level of effort for longer time period if needed and you should be able to speak in a full sentence.

Lateral Lunge

• Start with your feet shoulder-width apart, toes pointed straight forward.
• Step out with your right foot as wide as possible. Engage through the right heel as you drop your hips down and back while keeping the left leg straight, stretching the groin on the left leg and keeping both soles of the feet on the ground and toes pointed straight forward. Make sure your right knee is tracking over your right foot the whole motion.
• Powerfully “punch” your right heel into the floor to push yourself back to the full standing start position. That’s 1 rep. Continue on same side for 30 seconds, then switch sides and repeat.

Banded Glute Bridge

• Place a miniband around your thighs and lie on your back with feet flat against the floor and knees bent.
• Squeeze your glutes and lift your hips off of the floor until your body forms a straight line from your knees to your shoulders.
• Pause at the top, then lower back down to the starting position. Continue for 30 seconds.

Overhead Press

• Start standing with feet hips-width apart and holding a light kettlebell in right hand at shoulder height and left arm on hip.
• Press the kettlebell straight up until your bicep is next to your ear and your elbow is extended.
• Lower the kettlebell with control back to shoulder height. That's 1 rep. Continue for 30 seconds.

Weighted Lateral Lunge

• Hold kettlebell by your chest in a goblet position or with both hands in front of your body with arms extended.
• With both feet facing forward under your hips, step one foot out laterally until you're in a very wide stance, bending that knee until the kettlebell touches the floor or your butt is parallel to your knee.
• Drive through your knees to get up until both legs are back at starting position. That's 1 rep.

Shoulder Press

• Start standing with feet hips-width apart and holding a dumbbell in each hand.
• Place the weights on your shoulders with your palms facing each other and elbows facing the floor.
• Press both of the weights overhead until elbows are fully extended and biceps are near your ears. (Option to alternate pressing one dumbbell at a time.)
• Lower with control to return to the starting position. That's 1 rep. Repeat for 10-12 reps.

Weighted Hip Thrust

• Sit on your knees and hold one dumbbell on hips.
• Lower hips to your feet, keeping chest tall.
• Drive through your feet and glutes until hips are extended and you’re back at the starting position. That's 1 rep. Repeat for 10-12 reps.

Upright Row

• Start with feet under hips, legs straight, holding a dumbbell in each hand, palms facing toward body and weights touching quads.
• Pull elbows up and out wide to lift the dumbbells to chest.
• Reverse movement to return to start. That’s 1 rep. Repeat for 10-12 reps.

Triset 1 (2 Rounds)

Lateral Raise

• Stand with feet hips-width apart and holding a dumbbell in each hand with arms down at sides. (Option to begin kneeling.)
• Keeping shoulders back and down, raise arms out wide until parallel to the floor.
• Lower arms slowly to return to start. That’s 1 rep. Repeat for 10-12 reps.

Kneeling Cross-Body Biceps Curl

• Start kneeling with your knees shoulder-width apart, holding a dumbbell in each hand. Your palms should be resting against the front of your thighs.
• Keeping your elbow glued to your side, raise the right dumbbell toward your opposite shoulder.
• Lower back to start with control.
• Repeat on the left side. That's 1 rep. Repeat for 10-12 reps.

Bicycle Crunch

• Lie flat on the floor with your lower back pressed into your mat.
• Interlace your fingers to create a cradle and place it behind your head. Elbows should be out of your peripheral vision.
• Float your legs up to a tabletop position, ankles in line with knees.
• Engage abdominals, and lift your head, so your shoulder blades are hovering off of the ground.
• Straighten the right leg long while turning the upper body left and simultaneously bring your right elbow towards your left knee. Twist at the ribs and lead with your shoulder rather than your elbow.
• Switch and repeat on the other side. That's 1 rep. Continue alternating for 10-12 reps.

Tips For Beginning A Workout Plan

• Set reasonable goals. Specifically, determine a reasonable amount of days and time to work out . “It's really difficult for a beginner to go from zero days to five,” McParland says. “Start small and build.” You can always add more days and time as you go.
• Pick the time of day that’s best for you. Some people love working out in the morning, some love doing it at night. The so-called "best time to work out" is dependent on what's best for you and your body, McParland says. Feel free to play with your schedule to see what works.
• Then, stick to your schedule. Add your workouts to your calendar like a meeting because it “helps you get into a routine,” McParland says. “You wouldn't just cancel last-minute with a client."
• Follow a program. It can be tough to know what exercises to do. McParland recommends choosing a guide, whether that’s the sample workout plan below, a program in a book or fitness app , or using a coach for even just a few weeks.
• Listen to your body. If you need a rest day, take it. If your body is craving more movement (cardio or strength training), add another day each week when you’re ready.
• Fuel properly. McParland recommends eating three meals a day and playing with your portions when you add on more gym days. Eating enough protein is important. “You'll have that energy that will reduce fatigue and help you to push hard,” she adds.
• Focus on yourself. "Don’t compare your journey or progress to anyone else, even beginners," McParland says. "Comparison is the thief of joy." Heard that!

Best Cardio Workouts For Beginners

Perhaps your view of cardio is slogging away for hours on an elliptical or treadmill. Cardio actually includes a wide variety of aerobic exercise. “A lot of people have a bad relationship with cardio,” McParland explains. “But cardio is honestly a great supplement to strength training.”

A few of the benefits of cardio include better endurance in strength training, better blood pressure regulation, and higher VO2 max (the ability to take in more oxygen and deliver it to your muscles efficiently), she says.

You don't have to go all-in and train for a marathon —simply start at your own pace and build. Pick any form of cardio you enjoy and sprinkle it in two to three days a week for 20 to 30 minutes, McParland recommends. Then, take rest days in-between your cardio days.

Running indoors or out, biking or cycling, rowing , or using the elliptical or stair master are great cardio options, McParland recommends. No matter which form of cardio you choose, start out with interval training —try jogging or working for 30 seconds, then walking for a minute or two, and alternate that pattern for 20 minutes.

.css-1cugboc{margin:0rem;font-size:2.125rem;line-height:1.2;font-family:Domaine,Domaine-roboto,Domaine-local,Georgia,Times,Serif;color:#f7623b;font-weight:bold;}.css-1cugboc em,.css-1cugboc i{font-style:italic;font-family:inherit;}.css-1cugboc b,.css-1cugboc strong{font-family:inherit;font-weight:bold;} Pick any form of cardio you enjoy and sprinkle it in two to three days a week for 20 to 30 minutes.

“Do something higher intensity, get your heart rate up, but then pull it back and recover,” she says. Eventually, you’ll be able to decrease the walk time and be able to keep up that higher intensity for 15 to 20 minutes without a break.

Best Strength Workouts For Beginners

First things first: Master the foundational movement patterns of strength training. These are the patterns you'll want to hit every week:

• Push: any movement where you push something away from your body. Examples: pushups, bench presses, shoulder presses, and overhead presses.
• Pull: any movement where you pull something towards your body. Examples: chin-ups and bent-over rows.
• Squat: when you lower your hips and then stand back up. Examples: pulse squats, sumo squats, kettlebell squats.
• Lunge: when you stand with your legs apart (either one in front of the other or laterally) and bend both legs so there’s weight on one at a time, then stand back up. Examples: split squats and lateral lunges.
• Hinge: any movement where you have to hinge from your hips. Examples: deadlifts, single-leg deadlifts, sumo deadlifts, and kettlebell swings.
• Carry: when you carry a heavy weight around, like a dumbbell or kettlebell. Examples: farmer's carry, single arm carry, and overhead carry.

Start strength training with full-body workouts two days a week at a minimum, she says. During both of those days, you should hit at least one exercise from each category of the foundational movement patterns, which will usually take around 40 to 60 minutes.

Start strength training with full-body workouts two days a week at a minimum.

This way, “you get enough challenge and work to stimulate muscle growth,” she says. Try that for four to six weeks, and see how your body feels—if your body is craving a third day of full-body training , feel free to add that in.

Once you’re working out for four days or more, McParland recommends splitting up your training into specific body parts. For example, you can schedule two upper-body days and two lower-body days, or a glute day, an upper-body workout day, a lower-body burn day, and a core workout day.

Addison Aloian (she/her) is the assistant love & life editor at Women’s Health . Outside of topics related to lifestyle, relationships, and dating, she also loves covering fitness and style. In her free time, she enjoys lifting weights at the gym, reading mystery and romance novels, watching (and critiquing!) the latest movies that have garnered Oscars buzz, and wandering around the West Village in New York City. In addition to Women's Health , her work has also appeared in Allure , StyleCaster , L'Officiel USA , V Magazine , VMAN , and more.

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Effective 7-Day Workout Routine

Erin is a freelance journalist who primarily covers topics related to health and wellness, maternal mental health and parenting. Her work has appeared in The Atlantic, Huffington Post, Baby Center, Romper and more.

Grace Wade is an associate editor for Health.com. While her work covers a wide range of science and health topics, she has a particular interest in nutrition, mental healthcare, the wellness industry, and the relationship between the environmental and public health. Prior to Health, Grace was an associate editor at Insider where she spent the majority of her time trying to hack Google's algorithm. She is also a fact-checker and contributor for Popular Science. When she's not working, Grace can typically be found exploring Brooklyn or hiking mountains with her film camera. Grace holds a dual degree in journalism and science in human cultures from Northwestern University with a concentration in environment, science, and society.

• Workout Schedule

Monday: Cardio

Tuesday: lower body, wednesday: upper body and core, thursday: active rest and recovery, friday: lower body with a focus on glutes, saturday: upper body, sunday: rest and recovery day.

• Don't Forget Nutrition

You'll want to find a well-balanced workout routine you can stick to to reap the benefits of physical activity. The benefits of having a regular workout plan include boosting your mood, decreasing your heart disease risk, and helping with sleep. The key to an effective workout plan is to challenge your body and engage your mind by adding various forms of exercise like cardio, full-body exercises, stretching, and weightlifting.

The Centers for Disease Control and Prevention (CDC) advises at least 150 minutes of moderate-intensity physical activity per week, which is 30 minutes per day, five days per week. The CDC also recommends two days of muscle-strengthening activities.

Your workout routine depends on your goals, such as building muscle and gaining strength. Here's a sample weekly workout schedule by Jacklyn Romano, CPT , a certified physical therapist based in New Jersey, and Sharon Gam, PhD , a certified personal trainer and health coach, to help you figure out your goals and get started.

Ivan Gener / Stocksy

Workout Schedule 

Romano and Gam designed this seven-day workout plan that will help you develop a regular exercise routine. Here's what each day of the schedule entails:

• Tuesday: Lower body
• Wednesday: Upper body and core
• Thursday: Active rest and recovery
• Friday: Lower body with a focus on glutes
• Saturday: Upper body
• Sunday: Rest and recovery

Warming Up and Cooling Down

Spend five to 10 minutes warming up before each workout to prevent injury. Try doing dynamic stretches, such as butt kicks and high knees, to get the blood flowing to your muscles and move your joints. End your workout with a cool down by stretching your muscles or taking a slow walk to safely bring your heart rate back to normal.

Upper/Lower Splits

You'll do four muscle-strengthening sessions in this sample workout plan:   two upper-body and two lower-body days per week.   Stick to the same exercises for each of those workouts, gradually boosting the weights and reps as you grow stronger.

Progressive Overload

Romano recommended progressive overload , or doing the same exercises but challenging yourself with heavier weights or more reps. Start with 10 reps for three sets, with a minute of rest between each set for each exercise.

Ten reps is the ideal range for a beginner, said Romano. You might compromise your form if you go over, and you will not become as familiar with the move if you go under. The key is to increase your weight if an exercise feels too easy so you can challenge your muscles.

The Importance of Stretching

Many people often skimp on stretching. Flexibility , however, is key for maintaining the range of motion in your joints and preventing injuries.

Hold each of the following stretches for 30 seconds and then repeat on the opposite side:

• Calf stretch: Steady yourself against a wall, flexing your right foot upward so your toes rest against the wall. Move closer to the wall until you feel a stretch.
• Hamstring stretch: Lie down on the floor next to a wall. Raise your right leg, resting your heel against the wall. Straighten your leg until you feel a stretch.
• Hip flexor stretch: Place a towel under your left knee, kneeling on the floor. Place your right foot in front of you, bending your right knee. Shift your hips forward until you feel a stretch, placing your weight onto your right leg.
• Shoulder stretch: Hold your right arm over your chest with your left arm.
• Quad stretch: Steady yourself by holding on to a wall or the back of a chair. Grab your right ankle, pulling your heel up and back to your butt. Keep your knees pressed together.

Aim for at least 30 minutes of aerobic activity , such as biking, jogging, running, and walking. The CDC recommends that you aim for moderate intensity, meaning a heart rate between 64% and 76% of your maximum heart rate. You'll be able to hold a conversation while exercising. Vigorous intensity, in contrast, means that you can only say a few words without pausing.

A good rule of thumb for finding your maximum heart rate is subtracting your age from 220. Your maximum heart rate would be 175 beats per minute (bpm), for example, if you are 40. You'll aim for a heart rate between 112 bpm and 133 bpm.

Steady-state cardio (endurance workouts) improve the stamina of your heart and lungs and reduce the risk of diabetes, heart disease, and stroke. Your body learns to move oxygen and nutrients into your muscles more efficiently while transporting waste out. As a result, those exercises will become easier over time, so you'll want to increase your pace gradually.

With four compound lifts, your first muscle-strengthening session of the week will target your lower body, including your hamstrings, glutes, and quads. Compound lifts are exercises that use multiple muscle groups. A deadlift, for example, works your lower body and your arm and core muscles.

Do 10 reps for three sets, with a minute of rest between each set, of the following exercises:

• Deadlifts:  Place your feet shoulder-width apart, push your butt back, bend your knees slightly, and bend forward, keeping your back straight. Grasp a barbell or pair of dumbbells with your hands. Lift the weights by driving your hips forward while keeping your back flat. Slowly lower the weights back to the floor.
• Hip thrusts:  Sit on the ground with your shoulders on a bench or stable chair behind you. Keep your feet planted on the ground, and then push your hips up. Squeeze your glutes until your knees are at a 90-degree angle. Lower your hips back to the ground.
• Lunges:  Stand in a split stance, so one foot is a few feet in front of the other. Keep your torso straight, and then bend your knees until your back knee is a few inches from the floor and your front thigh is parallel to the floor. Push through your heels to return to the starting position. Repeat this move on the opposite sides.
• Squats:  Lower yourself like you are sitting in a chair. Keep your feet shoulder-width apart and your feet flat on the floor. Push back up to standing.

Make sure to perfect your form before adding weights to avoid injury. Add just enough weight so your last couple of reps leave your muscles burning and your heart pumping.

Your legs, which are likely feeling sore, will get a break since you'll be focusing on your arms today. You'll target your biceps, triceps, and chest muscles with these moves:

• Bicep curl:  Hold a dumbbell in each hand or grasp a barbell with both hands. Let your elbows rest at your sides with your forearms extended out parallel to the floor. Bend your elbows to bring the weight to your shoulders and then return to the start position.
• Chest press:  Lie back on a bench with your feet flat on the floor, holding a dumbbell in each hand or a barbell in both. Keep your arms perpendicular to your body and palms facing forward. Extend your elbows, pushing the weight up. Lower the weight to return to the starting position.
• Tricep dip:  Sit on a chair or bench and then grip the edge next to your hips. Slide your butt off the chair and lower yourself so your elbows are bent at a 45- or 90-degree angle. Push yourself back to the starting position.

Perform 10 reps of each exercise for three sets with one minute of rest in between each set. Finish this session with a quick core circuit. Pick some of your core moves—such as crunches, planks, and Russian twists—and do each one for 30 seconds with 10–15 seconds off. Repeat the exercises until you hit 10–15 minutes.

Give your body a chance to recover and recharge. Muscle-strengthening activities create tiny microtears in your muscle fibers, leaving your muscles achy and sore . That may sound alarming, but it actually means your muscles will grow back stronger than before. Not allowing your muscles to recover heightens your injury risk and prevents your muscles from strengthening.

You may get some form of movement in, even on off days, if you are not too sore or tired. Active rest might include walking and stretching, which relieves post-workout muscle tightness.

This lower body session will focus on your glutes. Warm up your glutes with five resistance band exercises, such as bridges, clamshells, and squats, for three rounds.

You'll move on to weighted exercises once you activate your glutes. Romano recommended doing 10 reps for three sets of hinge movements, including deadlifts, hip thrusts, and single-legged hip thrusts. Those exercises target your glutes and hamstrings.

Focus on your back and shoulders for your final workout of the week. You'll want to fire up your muscles before jumping into the weights. Try doing three sets of 10 reps each of push-ups and pull-ups. You can modify with incline push-ups and assisted pull-ups until you build more strength.

You'll then complete five weighted exercises for 10 reps and three sets. Those exercises include:

• Dumbbell single-arm row:  Place one hand under your shoulder, arm straight, on a bench. Rest your corresponding knee on the bench, keeping your other leg out to the side and your foot flat on the floor. Hold a dumbbell in your other hand, rowing your elbow up to your side until it's parallel to the floor. Lower and repeat on the other side.
• Lat pull down:  Grab the bar of a cable machine with your palms facing away and shoulder-width apart. Make sure you are seated on a bench or kneeling on the floor. Pull the bar down to your chest before returning slowly to the starting position.
• Lateral raise:  Standing or sitting with a dumbbell in each hand and arms at your sides, engage your core and slowly lift the weights out to the side until your arms are parallel to the floor. Slowly return to the starting position.
• Reverse fly:  With your feet shoulder-width apart, bend slightly at your waist, holding a dumbbell in each hand. Raise both arms out to the side, squeezing your shoulder blades together. Return to the starting position.
• Shoulder press:  Either seated or standing, hold a dumbbell in each hand at shoulder height. Keep your palms facing away and elbows bent at a 90-degree angle. Press the weights up until your arms are straight and the weights touch overhead. Slowly lower to the starting position.

Celebrate your week of hard work by giving your body time to recover. You can try yoga or stretching to prevent your muscles from getting too stiff and sore.

It's OK to take a complete rest day, too. Both active and relaxed days off have a place in our weekly routine, whether that's reading a book on the couch or catching up on Netflix. What matters most is that you listen to your body.

It can be difficult to stick with a regular workout routine. Here are some ways to make physical activity a consistent habit:

• Invite your friends: Make a plan to meet up with a friend to work out together, which can keep you accountable.
• Make exercise fun: The best way to stick to a workout plan is to find something you enjoy. This sample weekly workout schedule can be a good starting point for how to vary your workouts, but incorporate your favorite activities.
• Schedule your workouts: Block out about 30–45 during the day so you know you'll always have time to exercise.
• Track your progress: Start a journal in which you write down how far you bike, jog, or walk or how much weight you lift. Seeing your progress can be motivation to keep moving forward.
• Try a workout class: Sign up for a Pilates or Zumba class in your area to try something new.

Don't Forget Nutrition 

A regular workout routine, in addition to a balanced diet, is essential to overall health. Eating a nutrient-rich diet helps lower your risk of several chronic illnesses, including heart disease and type 2 diabetes. Make sure that you get enough carbs, healthy fats, and protein to satisfy your appetite and keep you energized.

Here are some tips for a balanced diet:

• Choose low-fat or nonfat dairy products.
• Consume a variety of fruits , vegetables , and whole grains .
• Drink plenty of water.
• Ensure you eat enough calcium , potassium, vitamin D, and other essential nutrients.
• Limit your added sugar, alcohol, salt, and saturated fat intakes.
• Opt for lean meats, poultry , and fish over red meat.

A Quick Review

Regular physical activity boosts your mood, decreases heart disease risk, and helps you sleep. Try sticking with this sample workout plan to help you make exercise a consistent habit. Keep in mind, though, that your workout routine will depend on your goals. Make adjustments to this schedule as you progress to help you better achieve those goals.

Centers for Disease Control and Prevention. Benefits of physical activity .

Centers for Disease Control and Prevention. How much physical activity do adults need?

MedlinePlus. Warming up and cooling down .

Afonso J, Olivares-Jabalera J, Andrade R. Time to move from mandatory stretching? We need to differentiate "can I?" from "do I have to?"   Front Physiol . 2021;12:714166. doi:10.3389/fphys.2021.714166

Centers for Disease Control and Prevention. Target heart rate and estimated maximum heart rate .

Centers for Disease Control and Prevention. Measuring physical activity intensity .

American Heart Association. Endurance exercise (aerobic) .

American College of Sports Medicine. A road map to effective muscle recovery .

MedlinePlus. Benefits of exercise .

MedlinePlus. Nutrition .

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Four Types of Exercise Can Improve Your Health and Physical Ability

Learn about the four types of exercises and how they can benefit you. For workout videos and examples of how to do some of the exercises listed below, visit NIA’s YouTube channel .

Most people tend to focus on one type of exercise or activity and think they’re doing enough. Research has shown that it’s important to get all four types of exercise: endurance, strength, balance, and flexibility. Each one has different benefits . Doing one kind also can improve your ability to do the others, and variety helps reduce boredom and risk of injury. No matter your age, you can find activities that meet your fitness level and needs!

On this page:

• Flexibility

Endurance exercises for older adults

Endurance activities, often referred to as aerobic, increase your breathing and heart rates. These activities help keep you healthy, improve your fitness, and help you perform the tasks you need to do every day. Endurance exercises improve the health of your heart , lungs, and circulatory system. They also can delay or prevent many diseases that are common in older adults such as diabetes , colon and breast cancers, heart disease , and others. Physical activities that build endurance include:

• Brisk walking or jogging
• Yard work (mowing, raking)
• Climbing stairs or hills
• Playing tennis or basketball

Increase your endurance or “staying power” to help keep up with your grandchildren during a trip to the park, dance to your favorite songs at a family wedding, and rake the yard and bag up leaves. Build up to at least 150 minutes of activity a week that makes you breathe hard. Try to be active throughout your day to reach this goal and avoid sitting for long periods of time.

Safety tips

• Do a little light activity, such as easy walking, before and after your endurance activities to warm up and cool down.
• Listen to your body: endurance activities should not cause dizziness, chest pain or pressure, or a feeling like heartburn.
• Be sure to drink liquids when doing any activity that makes you sweat. If your doctor has told you to limit your fluids, be sure to check before increasing the amount of fluid you drink while exercising.
• If you are going to be exercising outdoors , be aware of your surroundings.
• Dress in layers so you can add or remove clothes as needed for hot and cold weather.
• To prevent injuries, use safety equipment, such as a helmet when bicycling .

Strength exercises for older adults

Your muscular strength can make a big difference. Strong muscles help you stay independent and make everyday activities feel easier, like getting up from a chair, climbing stairs, and carrying groceries. Keeping your muscles strong can help with your balance and prevent falls and fall-related injuries . You are less likely to fall when your leg and hip muscles are strong. Some people call using weight to improve your muscle strength “strength training” or “resistance training.”

Some people choose to use weights to help improve their strength. If you do, start by using light weights at first, then gradually add more. Other people use resistance bands, stretchy elastic bands that come in varying strengths. If you are a beginner, try exercising without the band or use a light band until you are comfortable. Add a band or move on to a stronger band (or more weight) when you can do two sets of 10 to 15 repetitions easily. Try to do strength exercises for all of your major muscle groups at least 2 days per week, but don’t exercise the same muscle group on any 2 days in a row. Below are a few examples of strength exercises:

• Lifting weights
• Carrying groceries
• Gripping a tennis ball
• Overhead arm curl
• Wall push-ups
• Lifting your body weight
• Using a resistance band
• Don’t hold your breath during strength exercises and breathe regularly.
• Breathe out as you lift or push, and breathe in as you relax.
• Talk with your doctor if you are unsure about doing a particular exercise.

Balance exercises for older adults

Balance exercises help prevent falls , a common problem in older adults that can have serious consequences. Many lower-body strength exercises also will improve your balance. Balance exercises include:

• Tai Chi , a "moving meditation" that involves shifting the body slowly, gently, and precisely, while breathing deeply.
• Standing on one foot.
• The heel-to-toe walk.
• The balance walk.
• Standing from a seated position.
• Have a sturdy chair or a person nearby to hold on to if you feel unsteady.
• Talk with your doctor if you are unsure about a particular exercise.

Flexibility exercises for older adults

Stretching can improve your flexibility. Moving more freely will make it easier for you to reach down to tie your shoes or look over your shoulder when you back your car out of the driveway. Flexibility exercises include:

• The back stretch exercise
• The inner thigh stretch
• The ankle stretch
• The back of leg stretch
• Stretch when your muscles are warmed up.
• Stretch after endurance or strength exercises.
• Don’t stretch so far that it hurts.
• Always remember to breathe normally while holding a stretch.

You may also be interested in

• Finding tips to help get started with exercise
• Reading about benefits of exercise
• Exploring tips to help stay motivated to exercise

Sign up for email updates about healthy aging

For more information about exercise and physical activity.

American Council on Exercise 888-825-3636  [email protected] www.acefitness.org

American Physical Therapy Association 800-999-2782  [email protected] www.choosept.com

Centers for Disease Control and Prevention (CDC) 800-232-4636 888-232-6348 (TTY) [email protected] www.cdc.gov

Office of Disease Prevention and Health Promotion (ODPHP) 240-453-8280 [email protected] https://health.gov/

MedlinePlus National Library of Medicine       www.medlineplus.gov

National Council on Aging 571-527-3900 https://www.ncoa.org/

This content is provided by the NIH National Institute on Aging (NIA). NIA scientists and other experts review this content to ensure it is accurate and up to date.

Content reviewed: January 29, 2021

nia.nih.gov

An official website of the National Institutes of Health

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Business Basics Grants Program

Grant rounds

Each round of the Business Basics grants program has specific information to help you prepare and apply for a grant, and if successful, manage your grant.

The Business Basics grants program provides support to businesses to increase core skills and adopt best practice . This round of Basics is focused on fostering resilience.

Applicants can apply for funding for grant funded activities under the following priorities:

• Business continuity and succession

Security planning and solutions

• Sustainability.

The program is administered by the Department of Employment, Small Business and Training (DESBT).

Available funding

You can apply for $5,000 (excluding GST) in funding. If successful, funding is paid upfront on approval. Successful applicants don't have to co-contribute to this grant, but must pay for any related expenses in excess of the $5,000 grant funding.

We will not fund activities with either:

• a total cost of less than $5,000 (excluding GST)
• payments made before submission of the Stage 2: Full Application (activity must not have begun significantly).

Eligibility criteria

Check your eligibility to find out if your business can apply for the program.

To be eligible for this grant, your business must meet the following criteria at the time of application submission:

• have less than 20 employees (by headcount*)
• be operating and have an active Australian Business Number (ABN) ^
• be registered for GST ^
• have a registered Queensland headquarters location ^ (as per your Australian Business Register (ABR) record)
• have a minimum trading history of 1 year
• have a minimum turnover of $75,000 and maximum turnover of $300,000 for the last financial year (2022–23)
• not have been approved for funding under an earlier Business Basics round
• not be insolvent or have owners/directors that are undischarged or currently bankrupt ^ .

* Headcount includes all full-time, part-time and casual employees including Non-Executive Directors.

^ Your business must maintain this eligibility for the duration of the grant-funded activity.

Eligible and ineligible activities

Business continuity and succession planning (including disaster preparation).

• Develop and implement a business continuity plan to ensure operations can continue in the event of disruptions.
• Develop an incident response plan, risk management plan and/or recovery plan.
• Develop a succession plan tailored to the business's needs and goals.
• Develop an emergency evacuation plan or training program.
• Purchase emergency kit equipment and related software, such as first aid kit, flashlights, batteries, and portable radio for an emergency kit.
• Implement new or upgrade existing online or cloud-based accounting systems.
• Plan and/or implement physical security measures, such as surveillance cameras, alarms, or access control systems.
• Conduct cyber security risk assessments and implement mitigation systems.
• Implement cyber security measures to protect data and systems, for example, anti-malware, antivirus, backups, data migration, encryption, firewalls, and modems/routers with enhanced security.

Sustainability

• Conduct sustainability assessments or audits to identify areas for improvement and develop action plans.
• Develop or revise a tailored business plan aligned to the business's specific needs and goals.
• Implement energy-efficient practices or technologies to reduce operational costs and environmental impact.
• Develop a plan to localise the suppliers of your businesses.

We will not fund:

• activities bought via direct selling (e.g. by party plan or network marketing)
• delivery, credit card and transaction fees
• fleet vehicles
• franchise fees
• general business operating costs (e.g. bookkeeping/accounting, tax returns)
• goods and services paid using crypto-currencies, cash, barter, or services in-kind
• goods, services, or fees from related parties*
• GST, registration, and fees
• marketing/advertising services of any kind
• memberships and joining fees
• other equipment (e.g. televisions, EFTPOS, card/chip readers) 1
• purchase of stock
• real estate/property, hire, lease, or rental fees
• salaries and wages
• software and licences 1
• stand-alone computer hardware (e.g. servers, PCs, tablets/iPad, mobile phones) 2
• travel and accommodation
• utilities (e.g. internet, phone, water and/or waste bills)
• website build/upgrades.

* Related parties include companies with common shareholdings or directors, employees, or immediate family.

1 not mentioned in the priority areas

2 except if bundled with security solutions

Application process

It is free to apply through the DESBT SmartyGrants portal when the grant round opens.

Applicants will be notified at the end of each stage (ROI shortlisting and full application) of their outcome.

This grant program is competitively assessed in 2 stages, meaning not all applications will be funded:

• Stage 1: Registration of Interest (ROI)
• Stage 2: Full Application

Stage 1:

• opened for ROI applications at 9am, Wednesday 29 May 2024
• closes for ROI applications at 5pm, Tuesday 11 June 2024

Pre-launch notification of this grant and access to supporting documents was provided on 15 May 2024.

Detailed application process

In your ROI application, you are asked to:

• confirm the business meets the eligibility criteria of the grant program
• provide core business and contact information
• provide Responsible Person demographic information.

Valid ROIs will be assessed through a ballot system with a number of applications identified to move to Stage 2: Full application assessment.

There will be no appeal process for applications that have not been selected to move on to Stage 2.

If your Stage 1 ROI application is shortlisted, you will be invited to submit a full application. In addition to the information provided in your ROI, you will also be asked in the full application to:

• update your core business and contact information (if required)
• provide business demographic information and business description
• provide proposed project details – priority area and how it will enhance core skills/business competitiveness
• provide proposed project expected outcomes – growth in revenue, gross profit and headcount and how your project would help you to achieve those outcomes
• provide a completed 100-points of identification check form for the nominated Responsible Person
• a copy of your Australian Securities and Investments Commission (ASIC) company statement listing a Queensland address in the 'principal place of business'
• an accountant's letter confirming the business has changed to a Queensland main business location
• verify the link between the trust and the business conducting the business activity (if applicable) – if you nominate an ABN of a trust in your application, you will need to provide evidence of the link between the trust entity and the business conducting the business activity entity. Acceptable evidence includes
• a copy of your ASIC company statement listing both entities
• an accountant's letter confirming the 2 entities are operated by the same parties outlining the business relationship
• verify the link between the Responsible Person and business (if applicable) – if you nominate a Responsible Person in your application, you will need to provide evidence of the link. Acceptable evidence includes
• a letter on your business letterhead confirming the Responsible Person's position and authority to act on behalf of the business.

Stage 2: Full applications are assessed for compliance against the eligibility criteria and their competitiveness against the program guidelines and assessment criteria.

You must demonstrate the extent to which the grant funded activity will:

• enhance the business's core skills and adopt best practice
• positively impact revenue growth and gross profit
• be likely to create jobs growth within the business
• demonstrate value for money.

We may also distribute successful applications equitably across the state, other economic factors such as priority industries, and ensure a representation of Queensland's diverse business population.

We will advise all applicants of the outcomes after the ballot process and Stage 2: Full Application assessment.

Due to the grant program's comprehensive assessment, due diligence, and government approval process, you can typically expect to receive notification of your submission's outcome within a reasonable timeframe following the key application dates outlined on page 4 of the guidelines.

We will communicate all outcomes via email. Successful Stage 2 applicants will receive a Funding Agreement Letter detailing the proposed funded agreement and inviting you to accept the funding terms.

If you accept the funding terms and enter into a funding agreement with us, you will receive funding of $5,000 (excluding GST) into your nominated bank account via electronic funds transfer.

You must complete your grant-funded activity within 6 months of receiving the Funding Agreement Letter.

You must keep all application evidence, supplier quotes, corresponding invoices and bank transactions for audit purposes.

Note: If you vary your approved project in any way,  you must inform us immediately. Read more about making changes to your approved grant .

You must complete:

• an outcomes survey report on completion of the project – the report is to include details on the assets/services received, project implementation, and the impact on the business including the results and outcomes received
• a audit report (if selected) – we will conduct an audit process and you must keep all application evidence, supplier quote(s), corresponding invoices and bank transactions, and submit them on request from us for audit purposes.

Refer to the application guidelines for a comprehensive overview of each stage of the application process.

How to apply

You have 2 weeks to prepare your ROI application. ROI applications opened at 9am, Wednesday 29 May 2024.

Submit your application by completing these steps:

• application guidelines
• terms and conditions
• frequently asked questions
• sample ROI application form .
• Check your eligibility .
• Apply for a DESBT SmartyGrants applicant account (if you don't already have an account).
• Ensure your ABR profile for your business is up to date (check your ABN status, GST status and main business location).
• Gather your evidence and answers.
• Complete and submit your ROI application.

Note: If necessary, a virtual queue may be implemented on the SmartyGrants portal. Estimated wait times will be provided if you enter the queue.

Check your application

Check your application before you submit it as you cannot change your application after lodgement. Specifically you should:

• include all required supporting evidence and resolve any validation errors
• include only realistic and probable answers
• a Responsible Person includes owners, business partners, directors, employees - managers or higher, trustees, public officers, office bearers or company secretaries of the business applying for the grant
• third parties can include a business or financial advisor, such as an accountant, or the supplier mentioned in the grant-funded activity. Third party can also relate to IP addresses (where you submit your application from)
• we consider a related party and/or financial beneficiary to be those who gain an advantage and/or profits from something including receipt or distribution from a trust, will or life insurance policy. This can include companies with common shareholdings, directors, employees, or immediate family.

Previous rounds – key documents

Guidelines may vary between rounds and include:

• eligibility criteria
• activities to be applied for
• funding amounts
• assessment processes
• your legal requirements if you are awarded a grant.

Read these key documents and information:

• preview of application form
• statutory declaration sample
• finding suppliers .
• application form sample
• statutory declaration template
• application guidelines (updated 13 May 2022)
• finding suppliers
• registration of interest (ROI) form sample

More information

View our small business grants schedule to learn if you are eligible for other support.

You can also subscribe to the Business Queensland Connect newsletter to keep up to date with the latest information for Queensland small businesses.

Learn about avoiding unfair business practices .

For further information about the program, email [email protected] or contact the Small Business Hotline on 1300 654 687.

Check your eligibility

To be eligible for this grant, your business must meet the eligibility criteria and other conditions of the program.

• Last reviewed: 14 May 2024
• Last updated: 29 May 2024

Advanced Bodyweight Workout Circuit: A Full Body Routine You Can Do At Home

Want to get strong but hate the gym?

No problem!

With today’s Advanced Bodyweight Routine , you can burn fat, build muscle, and get a great workout in! All with no gym membership required!

It’s the kind of workout we build through our online coaching program . If you’re in a hurry, sign up for our free weekly newsletter and we’ll send you PDFs of our “Work Out at Home” guides!

Download our Free Home Workout Guides!

If you’re ready, click the sections below to get right into the action:

• Advanced Bodyweight Workout Video
• 21 Best Advanced Bodyweight Exercises
• How to scale your bodyweight workout
• What’s next after the Advanced Bodyweight Workout?

Alright, let’s do this thang.

The Advanced Bodyweight Workout

This is the Advanced Bodyweight Workout (Do 3 Circuits):

• 10 One-Legged Squats – each side
• 20 Bodyweight Squats
• 20 Walking Lunges (10 each leg)
• 20 Jump Step-Ups (10 each leg)
• 10 Pull-Ups (or inverted bodyweight rows using your kitchen table)
• 10 Dips – Bar Stools
• 10 Chin-Ups ( or inverted bodyweight rows with an underhand grip)
• 10 Push-Ups
• 30 Second Plank

See our section below on advanced bodyweight exercises to see how to do each of these movements!

I do use a door-frame pull-up bar in the video, but you can do table bodyweight rows ( see the video below ) if you can’t do a pull-up yet or if you don’t have a pull-up bar!

Another option is to do dowel rows, as we outline in The 5 Best Pull-up Alternatives :

Lastly : this workout will have you sweating like a pig and leave you sore all over the next day .

If you’re just moving beyond the Beginner Bodyweight Workout for the first time, this workout might seem ridiculously difficult, which is fine.

The goal will be to go through as many circuits as you can without breaking form.

“WHAT IS A ‘CIRCUIT’?”

As Coach Lauren describes in the video above, in a  circuit routine  you’ll do each exercise in succession without a break in between (if you’re able).

• Once you’ve finished all exercises in the circuit, do it again.
• If you’re still able after the 2nd run-through, go for a 3rd.
• Because all of these exercises come one after another, you’re bound to get tired – that’s okay! 

Our goal is to give you a full-body workout that leaves you panting.

“HOW LONG SHOULD A BODYWEIGHT WORKOUT LAST?”

Go at your own pace, but the above 3 circuits and your warm-up and cool-down will take you about 25-30 minutes.

And speaking of warming up and cooling down…

B efore you start, do a WARM-UP : 

Don’t forget to warm up. You can run in place, jump rope , do a few push-ups, pedal on a stationary bike, jog up and down your stairs, etc. Since we are doing advanced movements here, the warm-up becomes even more critical. 

Also, if you want to stretch and cool down after your workout , here’s a routine you can run through:

If you are following this bodyweight workout plan because you’re trying to get in great shape without needing a gym, download our free guide: Strength Training 101: Everything You Need to Know .  It’ll provide an exact plan to follow for growing strong.

• Everything you need to know about getting strong.
• Workout routines for bodyweight AND weight training.
• How to find the right gym and train properly in one.

The 21 Best Advanced Bodyweight Exercises

Let’s go through each movement in the Advanced Bodyweight Workout Circuit , so we can ensure you’re doing each move correctly!

1) BODYWEIGHT SQUAT

If you want even more instruction, here’s how to do a proper bodyweight squat:

2) ASSISTED ONE LEGGED SQUAT

3) ONE-LEGGED SQUAT (PISTOL SQUAT)

Here’s our video How to Master the One-Legged Squat :

4) WALKING LUNGE

5) JUMP STEP -UPS

6) ASSISTED PULL-UPS (WITH BAND)

A resistance band is a great tool to help build strength for proper pull-ups. It’s part of our arsenal for getting your first pull-up .

You can get different types of exercise bands with different levels of strength, or a variety pack for easy progression.

Put your foot in the exercise band and pull yourself up.

Here’s a video on How to Tie the Resistance Band for Your Pull-up :

7) NEGATIVE PULL-UPS

If you don’t have a resistance band, you can do negative pull-ups instead . Jump and hold yourself above the bar, and then slowly, under control, lower yourself to the ‘starting position’ of a pull-up. Then repeat!

This is a great way to build up enough strength to eventually get your first pull-up.

We have a full guide on proper pull-up form so you can hone your technique.

9) CHIN-UPS

Much like a pull-up, but with your palms facing toward you.

Here’s a video going over the proper pull-up and chin-up form:

If you can’t do pull-ups or chin-ups, you have another option…

10) INVERTED BODYWEIGHT ROW (OVERHAND)

An inverted bodyweight row can be a great “pull” exercise if you can’t do a pull-up yet, or if you don’t have a proper pull-up bar nearby. Because a good sturdy table can be used for inverted rows:

11) INVERTED BODYWEIGHT ROW (UNDERHAND)

12) ASSISTED BODYWEIGHT DIPS

With a resistance band , you can start performing assisted dips. A great exercise while you build up strength for normal dips.

13) BODYWEIGHT DIPS

14) KNEE PUSH-UP

15) ELEVATED PUSH-UP

16) REGULAR PUSH-UP

We have a whole article on how to  do a proper push-up , but we also cover it extensively in this 5-minute video :

17) DECLINE PUSH-UPS

18) KNEE PLANK

20) SIDE PLANK

21) JUMPING JACKS

If you are looking for even MORE bodyweight exercises you can use in your workouts, make sure to check out our mega-resource:

 “ The 42 Best Bodyweight Exercises You Can Do Anywhere. “

• The 15 mistakes you don’t want to make.
• Full guide to the most effective diet and why it works.
• Complete and track your first workout today, no gym required.

How to Scale Your Bodyweight Routine

As I said earlier, this whole routine is scalable based on your ability. For example, here is a sample routine for somebody who has conquered the Beginner Bodyweight Workout but can’t do the full routine above:

• 10 Bodyweight Squats
• 10 Walking Lunges
• 15 Jump Ups
• 3 Assisted Pull-Ups (or 6 inverted bodyweight rows – overhand grip on table)
• 8 Dips (or 10 decline push-ups if these are too tough)
• 3 Assisted Chin-Ups (or 6 inverted bodyweight rows – underhand grip on table)
• 30 Jumping Jacks

“WHAT IF THE ADVANCED BODYWEIGHT WORKOUT IS TOO EASY FOR ME?”

Hm, well then, can you do 4 circuits instead of 3? Or have you tried a circuit that would make you worthy of a Spartan ?

Whatever your fitness level, find a way to push yourself a little harder, get better, be faster, and grow stronger. 

We cover this extensively in our guide, Tracking Your Fitness Progress .

Keep track of :

• Your exact routine
• How long it took you
• Which exercises wore you out
• Exactly how many reps you did

Then make sure you do more next time!

“HOW OFTEN SHOULD I DO THE ADVANCED BODYWEIGHT WORKOUT?”

Do this routine 2-3 times a week, but never on consecutive days . It’s a message we really strike home in our guide, “ How Often Should I Work Out? ”

You don’t build muscle when you’re exercising, you build muscle when you’re resting, so try not to do a strength training routine (of the same muscle groups) two days in a row.

I like to follow a training pattern of:

• Strength training on one day (like this workout).
• 20 minutes of interval training on the next day.
• Back to strength training .
• Back to interval training or rest!

Alternatively, pick one of these fun exercises to do on your off days instead!

If you’re still uneasy about this advanced workout, start with our Beginner Bodyweight Workout instead. You can download a worksheet to get started when you sign up for our free weekly newsletter:

• Complete this workout at home, no equipment required
• Avoid the common mistakes everybody makes when doing bodyweight exercises
• Learn how to finally get your first pull-up

After the Advanced Bodyweight Workout: Next Steps!

This should help you get started with a really powerful bodyweight training routine. But we hear frequently that people want MORE instruction, MORE guidance, and MORE workouts.

If that’s you, we have MULTIPLE options to take the next step. Pick the option below that best aligns with your goals and timeline:

1) If you want step-by-step guidance, a custom bodyweight training program that levels up as you get stronger, and a coach to keep you accountable, check out our killer 1-on-1 coaching program :

Our coaching program changes lives. Learn how!

2) If you want a daily prompt for doing workouts at home, check out NF Journey. Our fun habit-building app helps you exercise more frequently, eat healthier, and level up your life (literally).

Try your free trial right here :

3) Enlist in the Rebellion! We need good people like you in our community, the Nerd Fitness Rebellion. 

Sign up in the box below to enlist and get our guide, Strength Training 101: Everything You Need to Know . It’ll help you start incorporating these advanced bodyweight moves into your training.

4) Level Up Your Workout! If you’re looking for more workout routines to follow, I got you covered:

• How to Get Started with Gymnastic Rings : learn to train with gymnastic rings so you can eventually do epic moves like a Muscle-up!
• How to Do Your First Handstand : now we’re talking! Learn the different progressions that will eventually have you getting your first freestanding handstand! 
• Beginner Strength Training Workouts : start with bodyweight training and work up to barbell training!
• 15 Circuit Training Routines : if you enjoyed today’s advanced circuit, I’ve got many others for you to try out!
• 6 Levels of Gym Workouts : never wonder what to do in the gym again! Follow these 6 levels of workouts to go from Newbie to Gym Hero!

I’d love to hear how this workout was for you.

Leave a comment below with your results or any questions you have on advanced bodyweight training and how else we can help. 

For the Rebellion!

PS:  Where do you go after you’ve crushed the Advanced Bodyweight Workout ? Well, have you ever heard of the PLP Progression ? There’s really no limit on how challenging that can get.

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Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

MOSCOW - RUSSIA

Ewf b.v east west forwarding.

Edelveis, Right Entrance, 2nd Floor Davidkovskaja, 121352 Moscow, Russia

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