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Logo Presentation Template

Present your design ideas with confidence and make your clients fall in love with their new logo.

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About the Logo Presentation Template

This Logo Presentation Template helps you create the right context for your logo ideas and give them compelling backstories. You can use it to create presentations for your clients, colleagues, employees, or partners.

Help your audience recognize the relatability, beauty, and versatility of the new logo at a glance. Delight them by showing how it can help their brand become more recognizable and attractive to their target customers.

How to present a new logo

Sending over a PNG file with a logo on a white background won’t impress your clients — giving a stunning presentation will. Instead of making your clients wonder why they should change their branding at all, you can tell them a captivating story with your slides.

Delivering your logo design ideas in a professional way allows you to:

Highlight your expertise and skills and make your clients trust you and your design solutions more.

Convince your audience that the new logo is more compelling and won’t go out of style.

Show how the new logo can be used in different situations and on different media.

Help your clients overcome doubts and cut ties with the old brand identity.

What should be included in a logo presentation?

You don’t want to just present your logo — you want to amaze your audience and make them love the new concept. You can use mood boards or style scapes to convey the mood and show your sources of inspiration. It’ll add depth to your logo presentation and make it more emotive and engaging.

Your clients may have questions about the new logo applications, and you can answer them even before they arise. Add mockups to your presentation to demonstrate the new logo’s potential and how it will “behave” in real life. Put the new logo on merchandise, mobile apps, billboards, or public transport, depending on the niche and scale of your clients’ company.

How to use the Logo Presentation Template

Save time with Miro's easy-to-use presentation maker . You can prepare and assemble a pixel-perfect presentation in less than an hour, especially if you already know how you want to structure it. You can even use other Miro templates for brainstorming to speed up the ideation process and find more logo ideas with your team.

Step 1 . Prepare your mood boards, mockups, and other assets. Choose up to three of your boldest and most contrasting ideas. Make sure your logo works equally well in all sizes and on different materials, and outline the most important logo usage guidelines.

Step 2 . Choose this template and start customizing it. Add your branding, copy, and visuals. Show your logo in different sizes and on white and dark backgrounds. At this step, you can invite your colleagues to collaborate and share their thoughts on how formal or informal the presentation should be or how many slides to include.

Step 3 . When you’re done editing the template, switch to Presentation mode . It’s a full-screen view that lets you see your presentation exactly how your clients will see it, so it’s a good opportunity to spot and fix any minor mistakes. You don’t have to download or install anything to give a presentation — just always use Presentation mode whenever you need to use your slides.

The dos and don’ts of logo presentation

No matter how great your new logo is, the way you present it still plays a huge role. If you want to impress your audience, make sure to follow these best practices.

The dos of logo presentation:

Present your logo concept in person . You don’t want to distance yourself from your creative work. Presenting it in person also allows you to connect with your audience and address their concerns.

Show how you’ve arrived at the idea . Give your audience a glimpse of your design process and explain what influenced your decisions. You can also include their buyer personas in your presentation to remind your clients what this logo is for.

Explain why the new logo is better . Is it more relevant? Is it more memorable? You don’t have to make a side-by-side comparison, but it makes sense to list your new logo’s advantages using, for example, bullet points.

There are also some common mistakes to avoid.

The don'ts of logo presentation:

Don’t overwhelm your clients with too many ideas . Narrow down the list of possible design choices before you show it to your audience. Ideally, you should present no more than three of your most interesting design concepts.

Don’t assume your clients have the same aesthetic taste as you . Try to stay objective and explain what makes a great logo, why the new logo will work better in different situations, and why it’ll resonate with their target audience.

Don’t overexplain your logo . Avoid making your slides text-heavy — use mockups and other visuals to get your point across. Also, instead of defending your idea after the fact, try to predict your clients’ objections and handle them right in your presentation.

Who should give a logo presentation?

You can present your logo designs as a team, but it’s always better to have one person do most of the talking to help your audience focus. If you are a design agency, usually, it’s the art director’s job to present finished design projects. In any case, you need to position yourself as an expert and build trust with your clients — it’ll also help you justify your price tag.

What makes a terrific logo presentation?

When you present a logo, you need to avoid subjectivity and focus on the practical tasks you’re solving with your design. If your clients see that your design can help them attract a new target audience or increase revenue in some other way, they will grow to like it. Also, don’t ask for feedback right away — give them some time to digest your creative logo designs and discuss them with their peers. This way, your presentation will be impactful but not pushy.

Get started with this template right now.

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Logo Presentation Template for Clients | Free Download

• December 11, 2019

Nick Saporito

In this post I’ll be sharing a copy of the template that I use to present logo ideas to my clients. This is useful because it lays out all of the potential design choices in numbered rows and displays how they look on a light background, a dark background, and in monotone.

One of the members of my logo design academy requested that I share a copy of this template after watching the client presentation section of the course, and I thought it would be helpful to share a copy of it here on my blog as well.

Logo Presentation Template

Whenever I present logo designs to a client, I usually offer several design ideas to choose from. The way that I do this is by placing each design on its own row, and in 3 different columns that display variations of how the design will look under the following conditions…

• In color, on a white background
• On a dark background
• In monotone

Logos need to be versatile enough to work in many in different contexts, and because of that you will typically need to provide your client with color variations that they can use on any color background. This logo presentation template allows the client to visualize how their logo would look in those contexts.

Here’s an example of the template in use…

Click to enlarge

Each box of the logo presentation template is sized at 800px by 500px. This is typically a large enough size for the client to get a good enough view of the logos on any device (desktop, tablet, phone,) but not so large that it’s going to hog disk space.

Free Download

You can download a free copy of the template here: Logo-Presentation-Template.zip

Here’s how the blank template looks…

I’ve included two copies — one for Inkscape users (.svg) and one for Illustrator users (.ai.) However, the the SVG copy can be used with any vector graphics software, not just Inkscape.

I use this template so frequently that I’ve set it as my startup document in Inkscape so that every time I launch Inkscape, it opens this document instead of the standard blank document. I have a tutorial on changing Inkscape’s startup file here if you’d like to do the same.

Use it however you’d like. No attribution or credit necessary. Enjoy!

Disclaimer: this website is ad-free and does not contain affiliate links or sponsored content 🤘

View All Courses

Hi, I'm Nick— a Philadelphia-based graphic designer with over 10 years of experience. Each year millions of users learn how to use design software to express their creativity using my tutorials here and on YouTube.

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Thank you, very helpful!

Thank you, Nick.

Kenyan Grafik

Hi Nick, I have been reading your articles and this resource is very nice. Thanks for helping us in all sorts of ways.

Muhammad Hamrozi

Hi Nick! Thank you so much for the blog.

I wonder, if I wanted to send the concept to the client. What kind of file I should send?

Thank You -Ozi

I usually send it as a PNG

Great value Nick, thank you so much! What a great time saver!

Glad to help 👍

Frank Okunwe

Thank you for this, I normally do this on the design brief, just colored and grayscale, incorporating this in future deliveries would be such an upgrade, once again, thank you!

Good stuff. Thanks for everything. I’m very grateful to have found you on the net.

May your charity increase as much as your wealth.

Leave a Reply Cancel Reply

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Logo Design Presentation Template

Organize and share your logo design concepts

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

In this guide, you'll learn the modern approach to presenting logo concepts and gathering feedback from your team and client using Milanote. This template is part of our guide on How to plan a logo design project .

• Explore ideas
• Organize visually
• Share with your team & clients
• Gather feedback
• Export to PDF

How to use this template

Whether you’re a designer or creative director, follow this step-by-step guide to learn the modern process of sharing logo concepts with your team or client in Milanote, a free tool used by top creatives.

1. Start with an empty template

The Logo Design Presentation template contains beautifully composed placeholders for images, video, notes and more. Just drag and drop your content onto the board to create a presentation in minutes.

Create a new board for your concepts.

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Choose the Logo Design Presentation template.

Choose a template

Each new board gives you the option to start with a beautiful template.

2. Arrange your concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few example of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

It's best to provide at least 2-3 different concepts so your team and client can start to debate which one best suits the business.

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

3. Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the  Logo Brief  and the visual direction from the  Moodboard  to communicate the path to this point.

Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience.

Add a note to describe each option.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

4. Share with your team or client

With any creative technique or project, it’s important to be open to constructive criticism. Now that you've prepared the initial concepts, it's time to ask for specific feedback. Share the board with your team or client and get together to choose a final direction.

Share the concepts with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

5. Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mention others to get their attention.

Mention teammates to get their attention

Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

Start your Logo Design Presentation

Organize and share logo design concepts

Sign up for free with no time limit

Milanote is where creative professionals organize their most important work.

Free with no time limit

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What makes a good presentation logo?

A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your presentation logo tell your brand’s story.

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I tried GPT-4o and it's a gamechanger for free ChatGPT users

Published on May 15, 2024

We’ve known that OpenAI is actively developing its next-gen GPT-5 language model for some time now. But earlier this week, the company surprised us with an incremental update to GPT-4 Turbo . Dubbed GPT-4o, the new model is a massive update that brings real-time voice interaction, video capabilities, and faster and more accurate responses. But flashy demos aside, GPT-4o also marks the first biggest update for free ChatGPT users in well over a year. Here’s why it’s such a big deal.

What is ChatGPT-4o?

ChatGPT-4o or GPT-4o is OpenAI’s latest and most advanced language model that can reason across audio, video, and text in real-time. The model can respond to audio inputs within an average of just 320 milliseconds, about as fast as human response time, making it capable of natural conversation.

Last year, I wrote about ChatGPT’s voice conversation feature and how it already mimicked a real-life conversation almost perfectly. GPT-4o elevates that experience even further. While the previous feature used different models for speech recognition and response generation, GPT-4o has been trained to handle the whole process from end-to-end. Armed with the capabilities of a large language model like GPT-4, OpenAI says that the AI can even detect emotion in voices.

GPT-4o’s improved voice capability would be a big deal on its own, but that’s not the only new feature OpenAI showed off. The new language model also offers significantly faster responses, thanks to a new tokenizer. In non-English languages, and especially ones that don’t use the Latin alphabet, OpenAI says the new model will feel twice as fast as the previous GPT-4 Turbo model.

The bombshell announcement of the event was that GPT-4o is coming to all ChatGPT users. That’s right — you can access the latest and most capable version of the chatbot for free, no ChatGPT Plus subscription necessary. This marks the first-ever accuracy and speed update for free users since the chatbot’s release all the way back in late 2022.

The good news for free users doesn’t end there. Since GPT-4o is an extension of OpenAI’s GPT-4 language model, it’s also capable of searching the internet and fact-checking its responses. Until now, free users were stuck with the GPT-3.5 model that was significantly less intelligent and had a knowledge cut-off of January 2022.

GPT-4o in action: How to use it

If you haven’t logged into ChatGPT in a while, now’s the time to change that. OpenAI says that it’s opening up access to GPT-4o to all users in waves, effective immediately. I’ve been using Microsoft Copilot for about a year as it offers free access to GPT-4 and, consequently, rarely ever used ChatGPT in that time. Still, I was greeted with access to GPT-4o in a “limited capacity” as soon as I logged in.

It’s worth noting that GPT-4o’s voice conversations feature isn’t available yet. OpenAI CEO Sam Altman said that it will begin rolling out in the coming weeks. Voice conversations will also be exclusively available to ChatGPT Plus users, at least for the foreseeable future.

With that disclaimer out of the way, GPT-4o is still an impressive update in its own right — especially for non-paying users. Type in a prompt and you’ll notice that the model responds impressively quickly in comparison to GPT-4. However, it may not necessarily be as fast as the legacy GPT-3.5 model which has been relentlessly fine-tuned and optimized since its initial release four years ago.

Testing GPT-4o: Is it really more accurate?

Speed aside, GPT-4o’s big highlight is that it delivers significantly more accurate responses. And unlike GPT-3.5, it doesn’t have a hard knowledge cutoff date either. This means you can finally ask the chatbot factual questions without having to worry about it hallucinating or spitting out false responses. Just how much of an upgrade is GPT-4o? Quite a big one in my testing. Here’s a side-by-side comparison where I ask both GPT-3.5 and GPT-4o a simple factual question:

As you can see from this relatively simple example, both language models deliver the correct response. However, GPT-4o was significantly more confident in its response and provided a detailed answer. The older GPT-3.5 model (which was the only model available to free ChatGPT users until now) responded from memory instead, which explains why it asked us to verify the information with an official source.

Interestingly, I could not switch from GPT-4o to GPT-3.5 for this particular question as the option was grayed out with the message “This model doesn’t support using tools”. So if you ask ChatGPT a factual question, it will now automatically browse the internet and use the latest model. Here’s another example where I asked ChatGPT which chip the Galaxy S24 Ultra contains, with the condition that I’ll be buying it in the UK.

Thanks to GPT-4o’s ability to search the internet, it correctly said that the S24 Ultra comes with the Snapdragon 8 Gen 3 worldwide. It even clarified that the regular and Plus S24 variants will come with the Exynos 2400 in Europe. I’ve asked other chatbots the same question in the past only to get a confident-sounding but inaccurate response. Just look at the response from GPT-3.5 above.

While we’re still a few weeks away from experiencing the full potential of GPT-4o, namely its voice capabilities, the baseline experience is still impressive in its own right. Better yet, it’s universally accessible to everyone for free. So if you’ve been using Microsoft Copilot or Google Gemini instead of ChatGPT, now might be the time to switch back.

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