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The Importance of Presentation Skills: That You Must Know About

Uncover The Importance of Presentation Skills in this comprehensive blog. Begin with a brief introduction to the art of effective presentations and its wide-reaching significance. Delve into the vital role of presentation skills in both your personal and professional life, understanding how they can shape your success.

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Table of Contents  

1) A brief introduction to Presentation Skills 

2) Importance of Presentation Skills in personal life 

3) Importance of Presentation Skills in professional life 

4) Tips to improve your Presentation Skills 

5) Conclusion 

A brief introduction to Presentation Skills  

Presentation skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and answer to build you confidence! This blog will also look into the advantages and disadvantages of presentations .It is therefore important to understand the elements of presentations .

Importance of Presentation Skills in personal life  

Effective Presentation skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now dive deeper into the Importance of Presentation Skills in one’s personal life:    

Importance of Presentation Skills in personal life

Expressing ideas clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing social confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating memories on special occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a Presentation during special events. Having polished Presentation skills enables you to leave a positive and lasting impression on the audience, making these occasions even more memorable. 

Handling challenging conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building stronger relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for personal goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and motivating others  

In one’s personal life, Presentation skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Importance of Presentation Skills in professional life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the importance of Presentation skills for students and workers:  

Importance of Presentation Skills in professional life

Impressing employers and clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in your career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective team collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive selling techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating impactful proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and retaining clients  

Whether you are a freelancer, consultant, or business owner, Presentation skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing public speaking engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing stakeholders and decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling meetings and discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making. It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional development  

Investing time in honing Presentation skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a personal brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career transitions and interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

Take your Presentations to the next level with our Effective Presentation Skills & Techniques Course. Sign up today!  

Tips to improve your Presentation Skills  

Now that you know about the importance of presentation skills in personal and professional life, we will now provide you with tips to Improve Your Presentation Skills .

1) Know your audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with eye contact: Maintain eye contact with the audience to establish a connection. 

6) Use clear visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise key points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A confidently: Prepare for potential questions and answer them with clarity. 

10) Add personal stories: Include relevant anecdotes to make your Presentation more relatable.   

Presentation Skills Training

All in all, Presentation skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

Want to master the art of impactful Presentations? Explore our Presentation Skills Courses and elevate your communication prowess!  

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Ideas and insights from Harvard Business Publishing Corporate Learning

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

why presentation is important

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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why presentation is important

14 Practical Tips to Improve Your Presentation Skills

  • The Speaker Lab
  • May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

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Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

  • Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
  • Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

  • Last Updated: May 9, 2024

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The Importance of an Effective Presentation

The Importance of an Effective Presentation

You spend hours crafting your story, building your presentation, and finalizing your speech. Regardless of the contents of your presentation, you likely put a lot of effort into creating it. We get it, you’re passionate about telling your story— and rightfully so. But your hard work is all for naught if your presentation isn’t effective. Of the millions of presentations given everyday, how many are actually successful? And how are teams measuring said success? Understanding the importance of an effective presentation is just as vital as understanding good presentation design. In fact, the two go hand in hand.

When they step down from the stage, most presenters are looking for feedback beyond, “you looked nervous.”  They want to know if what they said resonated with the audience. Did their presentation drive their key points home? Were all of those hours spent fine-tuning their presentation worth it? In most cases, the effectiveness of your presentation can be determined by a simple call-to-action. But there are also so many other ways to monitor your success.

How effective are your presentations?

An effective presentation will do one of two things: it will teach your audience something or it will inspire them to take action. But neither of those things will happen if the audience isn’t engaged. In a perfect world, you’d be able to tell if your audience was paying attention by doing a quick scan of the room. However in our current remote climate, the nature of presentations have shifted. Giving a remote presentation makes it harder to gauge the audience’s level of interest until after the fact. It’s likely that you’re giving a remote presentation via video conferencing, and then sending out the deck as a follow-up. That’s not to say they still can’t be effective. Incorporating video can help engage your audience and increase the effectiveness of your message. Choosing on-brand images, using the right charts and graphs for your data, and the number of slides you include may also play a role in how effective your presentation is. 

Why is it important?

Your presentation is your story. Whether you’re teaching an online course, hosting a webinar, making a business pitch, onboarding a new hire, or sharing a campaign with your team, what you have to say is important. You need your audience to listen. The effectiveness of a presentation determines how many people you reached with your story. It represents how much of the information they will take with them when they leave. And it can help you understand what you can do better next time. 

Understanding the effectiveness of your presentation can help you to figure out if your content is resonating with the audience. Was the presentation too long or too short? Are people making it to the last slide or skipping through? What is the longevity of your content— will your presentation continue to drive traffic a month from now? Is there one slide that people spent more time on than others? These all factor into how powerful and impactful your presentation actually is. You can find the answers to all of these questions through presentation analytics. 

Tracking metrics

In any business, tracking metrics is important. Data itself tells a story (for those who are willing to listen). It can help you better understand your audience, and their behaviors. It’s how you learn more about what works and what doesn’t, which will ultimately help you scale your business. 

Tracking metrics in a presentation can look a little different for every speaker. Depending on your goal of the presentation, you may want to know how many people made it to the end without skipping ahead. On the same coin, you may care more about the effectiveness of your call to action on the last slide. Regardless of which metrics you’re looking for, having the ability to track presentation analytics is important. 

Beautiful.ai analytics

Beautiful.ai gets it. We know that measuring the success of your presentation can be as simple as tracking your metrics— especially in our new remote world. In Beautiful.ai you can see things like total views, unique viewers, total view time, completion rate, average view time per slide, and how many people shared out the link to your deck. With these analytics, you are able to monitor the effectiveness of your presentation days, weeks, and even months after you first present. 

Check it out for yourself! To find your presentation analytics in Beautiful.ai, follow these three, simple steps.

  • Click in to any presentation from your Pro account
  • Select “actions” on the left side bar
  • Open the “analytics” tab

Do you want to present like a pro? Check out our Pro plan and unlock all of the features you need to present your best work ever.

Jordan Turner

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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  • CAREER GUIDE
  • 12 May 2021

Good presentation skills benefit careers — and science

  • David Rubenson 0

David Rubenson is the director of the scientific-communications firm No Bad Slides ( nobadslides.com ) in Los Angeles, California.

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A better presentation culture can save the audience and the larger scientific world valuable time and effort. Credit: Shutterstock

In my experience as a presentation coach for biomedical researchers, I have heard many complaints about talks they attend: too much detail, too many opaque visuals, too many slides, too rushed for questions and so on. Given the time scientists spend attending presentations, both in the pandemic’s virtual world and in the ‘face-to-face’ one, addressing these complaints would seem to be an important challenge.

I’m dispirited that being trained in presentation skills, or at least taking more time to prepare presentations, is often not a high priority for researchers or academic departments. Many scientists feel that time spent improving presentations detracts from research or clocking up the numbers that directly affect career advancement — such as articles published and the amount of grant funding secured. Add in the pressing, and sometimes overwhelming, bureaucratic burdens associated with working at a major biomedical research institute, and scientists can simply be too busy to think about changing the status quo.

Improving presentations can indeed be time-consuming. But there are compelling reasons for researchers to put this near the top of their to-do list.

You’re probably not as good a presenter as you think you are

Many scientists see problems in colleagues’ presentations, but not their own. Having given many lousy presentations, I know that it is all too easy to receive (and accept) plaudits; audiences want to be polite. However, this makes it difficult to get an accurate assessment of how well you have communicated your message.

why presentation is important

Why your scientific presentation should not be adapted from a journal article

With few exceptions, biomedical research presentations are less effective than the speaker would believe. And with few exceptions, researchers have little appreciation of what makes for a good presentation. Formal training in presentation techniques (see ‘What do scientists need to learn?’) would help to alleviate these problems.

Improving a presentation can help you think about your own research

A well-designed presentation is not a ‘data dump’ or an exercise in advanced PowerPoint techniques. It is a coherent argument that can be understood by scientists in related fields. Designing a good presentation forces a researcher to step back from laboratory procedures and organize data into themes; it’s an effective way to consider your research in its entirety.

You might get insights from the audience

Overly detailed presentations typically fill a speaker’s time slot, leaving little opportunity for the audience to ask questions. A comprehensible and focused presentation should elicit probing questions and allow audience members to suggest how their tools and methods might apply to the speaker’s research question.

Many have suggested that multidisciplinary collaborations, such as with engineers and physical scientists, are essential for solving complex problems in biomedicine. Such innovative partnerships will emerge only if research is communicated clearly to a broad range of potential collaborators.

It might improve your grant writing

Many grant applications suffer from the same problem as scientific presentations — too much detail and a lack of clearly articulated themes. A well-designed presentation can be a great way to structure a compelling grant application: by working on one, you’re often able to improve the other.

It might help you speak to important, ‘less-expert’ audiences

As their career advances, it is not uncommon for scientists to increasingly have to address audiences outside their speciality. These might include department heads, deans, philanthropic foundations, individual donors, patient groups and the media. Communicating effectively with scientific colleagues is a prerequisite for reaching these audiences.

why presentation is important

Collection: Conferences

Better presentations mean better science

An individual might not want to spend 5 hours improving their hour-long presentation, but 50 audience members might collectively waste 50 hours listening to that individual’s mediocre effort. This disparity shows that individual incentives aren’t always aligned with society’s scientific goals. An effective presentation can enhance the research and critical-thinking skills of the audience, in addition to what it does for the speaker.

What do scientists need to learn?

Formal training in scientific presentation techniques should differ significantly from programmes that stress the nuances of public speaking.

The first priority should be to master basic presentation concepts, including:

• How to build a concise scientific narrative.

• Understanding the limitations of slides and presentations.

• Understanding the audience’s time and attention-span limitations .

• Building a complementary, rather than repetitive, relationship between what the speaker says and what their slides show.

The training should then move to proper slide design, including:

• The need for each slide to have an overarching message.

• Using slide titles to help convey that message.

• Labelling graphs legibly.

• Deleting superfluous data and other information.

• Reducing those 100-word text slides to 40 words (or even less) without losing content.

• Using colour to highlight categories of information, rather than for decoration.

• Avoiding formats that have no visual message, such as data tables.

A well-crafted presentation with clearly drawn slides can turn even timid public speakers into effective science communicators.

Scientific leaders have a responsibility to provide formal training and to change incentives so that researchers spend more time improving presentations.

A dynamic presentation culture, in which every presentation is understood, fairly critiqued and useful for its audience, can only be good for science.

Nature 594 , S51-S52 (2021)

doi: https://doi.org/10.1038/d41586-021-01281-8

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Important Presentation Skills for Workplace Success

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  • What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

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Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

  • Presentation skills are what you need to know to be able to give an engaging, effective presentation.
  • The steps to creating a successful presentation are preparation, delivery, and follow-up.
  • Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
  • You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

  • Summarizing
  • Providing anecdotes to illustrate a point
  • Designing handouts
  • Recognizing and countering objections
  • Posing probing questions to elicit more detail about specific issues
  • Awareness of ethnic, political, and religious diversity
  • Receiving criticism without defensiveness
  • Refraining from speaking too often or interrupting others
  • Anticipating the concerns of others
  • Product knowledge
  • SWOT analysis format
  • Supporting statements with evidence
  • Multilingual
  • Working with reviewers
  • Consistency
  • Developing and maintaining standard operating procedures (SOPs)
  • Developing a proposition statement
  • Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

Frantically Speaking

13 Reasons Why Presentations Matter (for Students & for Professionals)

Hrideep barot.

  • Body Language & Delivery , Presentation , Public Speaking

why presentation is important

Presentations are a common component of every business, whether you’re getting ready to sell potential clients or trying to hire new staff.

You may present with poise and assurance. But a strong digital presentation can help you improve your public speaking abilities in general.

Given their potential to have a significant effect on the audience, presentations need to be carefully planned. They can give your words more force and better represent you and your business. This can assist you in getting good results.

Have you ever questioned why presentations play such a significant role in our lives? It is simple to become confused about what all these individuals are generating these presentations about when there are more than 50,000 new presentations created every day. Who exactly came up with the idea? The question “Why would anyone want to incorporate their ideas into these things called slides when you can just have a straightforward speech written on a piece of paper?” may be running through your mind if you dislike presentations in general. We recognise your point. We are also here to explain why, though.

Importance of presentations

  • To have more sway in your organisation, sector, and market.
  • To be more adamant when necessary.
  • To inspire more in your team, department, or organisation.
  • To communicate both intellectually and emotionally more efficiently.
  • To enthral, stimulate, and motivate others.
  • To drive change.
  • To establish and grow your desired personal brand.
  • To communicate your point in a clear, succinct, and convincing manner.
  • To establish genuine connections with others.
  • To “make friends and have a good impact.”
  • To change something
  • To influence and persuade others to work with you or adopt a different viewpoint.
  • To leave a lasting impression and be recalled favourably.
  • To grow your own sense of self-worth and self-assurance.
  • To advance in your career and achieve your goals.
  • To mature and advance intellectually, emotionally, and even “spiritually.”
  • To discover the exact communication strategies that currently work for you.
  • To recognise and put into practice the chances that are accessible to you for more powerful and successful communication.
  • To handle challenging situations and individuals with more composure and less stress.
  • The capacity to settle disputes amicably and successfully.

importance of presentations

Why do presentations matter for students?

1. involvement of students at the centre of learning.

Presentations provide variety and difficulties in contrast to an academic lecturer’s routine delivery. Sometimes, students are more willing to learn from their peers’ successes and failures than from their teachers. 

Presentations might be used as well as a productive method of peer education. You participate actively in your learning experience when you take charge of creating and delivering a presentation.

2. Develop fresh insights and understandings of a subject

Presentations provide chances for skill and knowledge development in concert. Through this process, learning and a desire for learning more can be strengthened. The audience should have learned something new and developed a greater interest in the subject of the presentation was successful. When we hear information from a unique or distinct source, we occasionally remember it. Tutors can gain new insights from the viewpoints of their students, which they can then use to improve their instruction.

3. Practice in an established setting or circumstance

Students have the chance to practise performing during presentations in a relatively safe setting. You will start to gain the necessary abilities and be able to apply them from presentation to presentation when you have to prepare multiple presentations for a course.

It makes you undoubtedly accustomed to the academic setting. You might give presentations in spaces where you also take part in lectures and other events, which might assist to ease your anxiety. People in the audience who are also in your cohort may be sympathetic if they can relate to your feelings.

4. Gaining more self-assurance to talk and present in front of a crowd

Academic courses that include well-run presentations can be utilised to boost students’ skills and confidence. You might be able to express your personality in a way that is impossible when sitting through a lecture as a passive listener.

You may stand out from the crowd and get noticed by using presentations. They provide you with the chance to express your uniqueness. You can develop a good coping strategy for anxiety that will help you feel less fearful and anxious. With consistent practice, you may boost your self-assurance and gain some of the interpersonal and communication abilities that employers respect.

5. Raising the grade received for a module assessment

You may occasionally have the chance to receive a greater percentage of marks for presentations than for written work alone. Students who prefer to speak to write may be more effective presenters and communicators when speaking or using visual aids rather than writing. This is so because, in addition to the verbal intelligence required for essays and reports, presentations also make use of other types of intelligence.

Some pupils are very self-assured when giving presentations and perform better in groups than they do alone. These students might receive a higher overall grade for the module if the presentation and written report are assessed jointly, particularly if the presentation accounts for up to 40% of the module grade.

assessments in why presentations matter

6. Learning a variety of communication and presentation techniques

You might need to consider your personal communication preferences and talents. Do you favour mind maps, lists, diagrams, or charts & graphs?

You can use presentations to communicate in a variety of media types. Additionally, they provide you with the chance to practise performing in front of others and improve your breathing, voice, and hand-eye coordination. Students in the audience will also observe and pick up knowledge from the presenters’ abilities, especially if they are given the chance to offer feedback.

In fact, students frequently give themselves and their fellow classmates the harshest reviews possible. These observations and comments can help students reflect on and recognise the factors that contribute to presentations being an effective learning environment. This analysis can help future performances and be used for more job interviews and evaluations.

7. Learning the abilities necessary for the workplace

Many organisations look for candidates who are self-assured and include presentations in their selection processes. For progress reports, staff evaluations, and professional development, several organisations regularly use staff presentations. As a student, practising presentation preparation and delivery can make you a more capable and assured interview applicant.

They present chances for you to hone your project management and teamwork abilities. You’ll need to meet deadlines and be accountable for producing the intended result of your effort. Your research, design and communication abilities will all increase along with your overall presentation abilities.

Why do presentations matter at the workplace?

1. inform, educate, and inspire the staff.

Presentations aren’t solely for external use, despite popular notions. They are extensively used within organisations as well. They can be a useful tool for inspiring and addressing workers.

In order to provide effective results, office productivity and efficiency are essential. This is only possible if the staff members are regularly motivated to increase their productivity and are made aware of the objectives and goals they are expected to meet.

There are two kinds of presentations: those that keep the audience engaged right up until the very end, and those that they are eager to be over. Making sure of the first one will ensure that your staff is informed and motivated.

inform, educate, inspire

2. Portraying your company’s brand image

Business pitches heavily rely on presentations. You might be shocked to learn how presentations affect potential clients. They support your public speaking and give the audience a sense of your firm.

You must create the correct initial impression if you want to accomplish your company objectives. Presentations serve as a visual representation of the mission and strategy of your business.

For instance, you identify yourself in the pitch as a business that provides your clients with cutting-edge branding solutions. The audience can see the evidence in your presentation slides, which will help your presentation have a greater effect.

The audience will perceive your presentation as more serious and positive the more ordered it appears.

Having it developed by a presentation designer may assist guarantee that everything is in the right location and that the overall presentation is consistent with the values and image of your firm.

3. Easily Usable Communication Device

Presentations are easily accessed and seen on your phone, tablet, or laptop and can be used anywhere.

To ensure optimal readability, it would be a good idea to have your presentation developed by a professional.

During a meeting, you can project the presentation using your laptop or a projector, and you can quickly keep them online for quick access. This improves the general effectiveness of your company’s operations and enables you to produce results more successfully and effectively.

If the presentation is well designed and well-aligned with your audience and business culture, its effect can be increased.

communication is the answer for why presentations matter

4. Boost audience involvement

The audience’s involvement is greatly influenced by presentations. Humans naturally grow weary after listening to someone speak repeatedly.

Maintaining your audience’s interest might be significantly easier if you use professionally created presentations to break up your public speaking. They will continue to be actively engaged if they can connect your speech to the presentation’s content and images.

Making a presentation with the help of a creative digital agency might help you make a lasting impression on the audience. The audience clearly interprets your message when they are actively participating in the process and paying attention to what you are saying.

Go through this article for more information: Interactive presentations: 7 foolproof ways to engage the audience

5. Offer Variability in Information Delivery

The best way to spread information at a reasonable cost is through presentations. They give you the freedom to change the content to suit your demands and specifications.

You may quickly add or remove content to suit your needs and alter the presentation for various audiences.

When trying to make an internal announcement or going for an external assignment like a sales pitch or BTL marketing, presentations are simpler and more practical options to pursue than other printed media.

You can continue using the presentation after having it created by a creative digital agency by adding industry-specific content in accordance with each client’s needs.

Using presentations will save you more time and money while enabling you to communicate your intended message more effectively and clearly.

6. Helps in making a stronger impression

You are presenting your business idea in a pitch. Without the organisation and visual support that a pitch deck will provide, your message may get lost in translation. Your message will be much more powerful if it is accompanied by a complimentary design that effectively arranges your ideas. It may also make your concept appear in a more favourable light. Having a presentation might assist your speech to reflect even more forcefully on company values, business image, and goals.

Tips for effective presentations

1. Connect with your audience by demonstrating your passion.

Being confident and at ease are difficult to do while you’re anxious.

The best method to connect with your audience, though, is to show your enthusiasm for the subject, which is something that outstanding presenters emphasise again and time again.

Tell the audience what matters to you and why it does so openly. The audience will respond if you are eager and genuine.

2. Think about what your audience wants.

What your audience will learn from your presentation should be the foundation of your presentation. Always consider what the audience needs and wants to know when preparing your presentation, not what you can say to them.

You must pay attention to your audience’s reaction while you deliver the presentation and adjust as necessary. Make it simple for your audience to comprehend and respond.

3. Do not complicate: Pay attention to your main agenda

You should always ask yourself this question while you prepare your presentation. “What are the main points—two or three—that I want my audience to remember?” You should be able to express that main idea succinctly.

Some experts advise creating an “elevator summary” of no more than 30 seconds, while others advise writing it on the back of a business card or saying it in no more than 15 words.

Whatever rule you decide to follow, it’s crucial to maintain your main point concisely and focused. And if what you’re going to say won’t help convey that main idea, don’t say it.

4. Make eye contact with your audience and smile.

Although it seems relatively simple, a surprising amount of speakers fail to accomplish it.

You can establish rapport with your audience by smiling and maintaining eye contact. This makes it easier for them to relate to you and your subject. Additionally, the fact that you are speaking to specific individuals rather than an enormous group of strangers makes you feel less anxious.

Make sure you don’t dim all the lights to the point where only the slide screen is visible to aid you in this. Both you and your slides must be visible to your audience.

5. Start off strong

Your presentation’s opening section is vital. You must be able to capture and keep the interest of your audience.

If you’re boring, they will give you a few minutes of grace before they start to lose interest in you. Don’t use that time to introduce yourself. Begin by amusing them.

Consider telling a tale or using an eye-catching but helpful graphic on a slide.

6. Narrate tales

Humans have a built-in tendency to react to stories.

We learn to pay attention and remember information by using stories. Your audience is more likely to pay attention and remember your points if you can incorporate stories into your presentation. Starting with a tale is a fantastic approach, but there is also a bigger point: your presentation needs to act like a story.

Consider the narrative you want to tell your audience and design your presentation accordingly.

7. Utilize your voice wisely

The spoken word actually uses just one of your audience’s five senses, making it a somewhat ineffective form of communication. Presenters frequently employ visual aids as a result. However, you can improve spoken language by making good use of your voice.

You may make your voice more engaging and keep your audience’s attention by varying your speaking pace and emphasising changes in pitch and tone.

8. Use your body as well.

Communication more than three-quarters is thought to be nonverbal.

This means that in addition to your speech tone, your body language is very important in conveying your message. Moreover, make sure you are sending the proper information; bad body language includes crossing your arms, keeping your hands in your pockets or behind your back, and pacing the stage.

Furthermore, move freely around the stage and, if you can, among the audience. Make your gestures open and assured.

Read this article for more useful insights: 6 most effective presentation styles

Final words

The bottom line is that yes, presentations are important because they enable you to better organise and express your objectives, build connections with your audience, and more. Moreover, you will notice the difference if you deliver your speech as a presentation!

Presentations significantly affect the audience. Hence, they need to be carefully planned. In addition, they can give your statements more force and enhance the perception that people have of you and your business. You may be able to get good results by doing this.

Hrideep Barot

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May 18, 2022

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An Effective Presentation: Why Does it Matter?

The 5 key points we are going to outline here are all about power. Yes, you could present a message with a simple speech. But the truth is that a presentation is going to make the message come out way stronger.

What's Inside?

Have you ever wondered why presentations constitute such an integral part of our lives. With over fifty thousand presentations created daily, it is easy to be lost as to what all these people are creating these presentations about. Who came up with the concept anyways? If you are a common presentation-hater, you might be asking yourself “Why would anyone want to integrate their ideas into these things called slides when you can just have a straightforward speech written on a piece of paper?” We see what you mean. But, we are also here to tell you why.

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5 Reasons Why Presentations Matter

The 5 key points we are going to outline here are all about power. Yes, you could present a message with a simple speech. But the truth is that a presentation is going to make the message come out way stronger. How?

1. A presentation helps you create a bigger impact for business purposes:

You are making a pitch presentation for your business idea. Without the support of visual aid or organization that a pitch deck is going to bring to the table, your message may get lost along the way. With a complementary design that properly organizes your ideas, your message will have an even stronger impact. It can also help bring a more positive light to your idea. Having a presentation can help align organizational values, business image and goals with your speech and have it reflect even more boldly.

2. With a presentation you can inform, educate and motivate your audience

You don’t just use presentations for your own purposes. The purpose of the presentation could also be to energize, motivate the public and get something going. Many organizations use presentations for internal purposes such as informing their employees, creating company wide educations, and building a company culture. Many offices observe improvements in productivity after delivering such effective presentations. Things like strategic presentations or business plan presentations can help clearly outline business expectations. For more information on strategic presentations or business presentation templates please refer to our previous blogs . To make sure your presentation makes the impact you were rooting for on your employees, give a presentation that keeps them on their toes, not a presentation where they are counting the seconds until it ends.

effective presentation education lecturing

3. Get the Attention on Yourself

When you are giving a speech, it is so easy to lose your audience. We are living in a contemporary world where people’s attention spans are getting shorter and shorter. You have one shot at making your audience decide on whether they want to listen to you or take out their phone and browse the internet instead. Make your audience look up from your phone; and there is no better way to do that than presentations. A presentation helps balance speech and visuals to attract audience engagement. A good design, a proper balance of text and image/video/audio, will help you do that. With this tactic, you can help extend your audience’s attention span.

4. Give Your Audience a Breather and Yourself More Flexibility

Modifying a speech is difficult. Modifying and organizing a presentation is much simpler. After all, presentations are all about letting the proper delivery of content. You can easily alter the ordering of the content according to different audience segments and presentation purposes. It is also much easier to reuse a presentation without it being noticed that it is the same essential content. It could also be wise in terms of your budgeting to organize your messages into effective presentations rather than having to make weekly meetings that take hours.

effective presentation on stage

5. Communicate Better

“I assume there was a miscommunication”... If I had a dollar for every time I heard this phrase I would be a millionaire by now. We live in the age of communication and every second matters. That is why finding a way to communicate your message clearly, practically and rapidly means big bucks. A clear and straightforward presentation will help you communicate better with your audience, display the key points, create easy access, and deliver better performance. This communication depends on a lot of presentational factors: color, text alignment, design factors, slide numbers, visual integrations and so on. Consider working with a presentation tool like Decktopus to make sure you are keeping all these factors in mind.

The bottom line is, yes, presentations matter because they help you organize and clarify your goal, communicate it better, connect with your audience in the meantime and so on. If you make a speech in presentation form, you will see the difference!

Some articles for inspiration:

  • Ultimate Presentation Tools
  • Presentation 101: How to Make a Simple Presentation?
  • Public Speaking Tips to Deliver the Perfect Presentation

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The Importance of Presentation Skills (and how to ace your presentation!)

twyford-students-presenting-their-work

What are the importance of presentation skills? The short answer: having good presentation skills in life is really important! Knowing how to improve communication skills, whether you are in the classroom or the workplace, is something you will be thankful for when you have to share your ideas with an audience! Read on to find out how we can help.

Presentation Skills in every course

Here at Summer Boarding Courses, our academic summer school programme incorporates presentation skills into all of our courses! Have a fear of public speaking? Need to know how to make a presentation? With our public speaking tips and effective communication skills, you’ll be a pro in no time!

Our  Time to Shine projects  help you develop your English and prepare for future study. Welcoming our students into Time to Shine has been a big success and we can’t wait to hear your presentation too.

What is public speaking?

Public speaking is communicating information to an audience. Public speaking can happen in a classroom, in the workplace and public places. Public speaking does involve speaking aloud, but it is also about using your critical thinking, listening and non-verbal communications skills to get your message across too.

The importance of presentation skills

Effective communication skills are a valuable life skill, which will help you in your further education and in your future careers. Here are our top reasons why public speaking courses can do nothing but good to help you on your journey to success. Here’s the importance of presentation skills:

Your English speaking skills will excel

Presentations are a fantastic way to contribute to your English language learning experience. They enable you to practice all language areas (such as vocabulary, phonology and grammar) and skills (speaking, reading, writing and listening). But most of all, they build your confidence in public speaking. You can do it!

You will gain self confidence to have your say

Unsurprisingly, public speaking classes may make you feel nervous! Statistic Brain found a whopping  74% of people feel nervous  speaking in front of others.

Speaking in front of a class, in a language which is not your first native level, can be difficult. Yet, do not fret; we are here to give you the practice and support you need. You can try our public speaking classes out in a safe and encouraging environment during our  Time to Shine .

Learn how to present with us

You will learn to communicate better in all areas of life.

Presentation skills are an impressive and powerful tool that will take you so much further than just speaking in the classroom. With our communication skills training, you’ll become a good presenter all round, structuring and expressing your ideas clearly.

Knowing how to make a good presentation will help you in job interviews, to make new friends, to sell a product and make business deals successfully.

Your body language, hand gestures and eye contact will improve too. This helps captivate your audience. Your ability to plan and prepare materials, to convince your audience of what you have to say, will excel too!

You will be less stressed

If you have effective presentation skills, this means you are good at communicating. By speaking clearly, and getting your ideas and message across to people well, there will be less miscommunication in your life. This means less stress and happier relationships!

Your time management will improve

With only a certain amount of time to give your presentation, you will learn how to communicate your message quickly, clearly and successfully in a limited amount of time. A good presentation is easy to understand, memorable and not so long that your audience loses interest.

How to prepare for a presentation

Give the audience what they want.

Good presentation skills involve asking yourself; ‘What do my audience want to know? What will they find interesting about my topic?’ Brainstorm ideas and write them down to create a really interesting presentation.

Focus on your key message

Keep your presentation simple by focusing on 3 important points you want to communicate. Keep your message focused and stick to what you want to say. If you have information which isn’t relevant to your message, do not include it!

How to make a presentation fantastic

How can you keep your audience interested in your public speaking topics? To see how to make an effective presentation exciting and engaging, read on for our top tips for a good presentation.

Start strong

How you start your presentation is critical! An audience is going to decide if they are going to listen to you by how you begin. To engage the audience immediately, tell an interesting story, show an intriguing picture or do something entertaining. By using one of these public speaking techniques, your audience will be hooked.

Create variety

One way to master the art of public speaking is to create variety in your presentation. It will keep your audience interested! Use video. Use eye catching images. Involve your audience as much as possible! Ask them questions to keep them alert. Not talking all of the time, and using different ways to communicate your idea definitely helps.

Speak clearly

Good public speakers make a presentation even better by speaking clearly. You want your audience to hear what you are saying, so make sure you speak at a good volume. If the student at the back of the room can hear you, then your volume is great!

We understand this can be difficult when you are nervous. Try to look forward to project your voice, make eye contact with the audience and following our techniques above if you’re feeling nervous!

Emphasise words you want your audience to hear. Add suspense and intrigue by speaking more softly. Use body language as well as your voice volume to increase excitement!

Practice makes perfect here. Joining us at Summer Boarding Courses will show you how to improve your interpersonal communication skills and decrease your public speaking anxiety. Find out more about practicing your presentation skills with us during our  Time to Shine projects.

Try your best to be confident

If our calming techniques do not work, it is still possible that people cannot see just how nervous you actually are! Even if you do not feel confident, acting confident helps.

Speak at a good pace

Speaking at a pace where the audience can understand you is so important when you deliver a presentation. Keeping an optimal pace provides time for the listeners to understand the content, take notes, and ask questions.

A good presenter should learn not to speak too quickly, because they need to give time for the audience to understand what is being said. At the same time, the pace should not be so slow that the presenter runs out of time to complete the presentation (and the audience becomes bored!).

Have a Plan B

If your presentation is on a computer or hard drive, make sure you have a backup! Having your notes in paper format and some images which do not rely on technology will help you if worst comes to worst!

How can you improve your presentation skills?

With our tips and advice, we hope you are feeling more confident when it comes to how to give a good presentation. Presentation skills are really important and we encourage you to  join us  during the Summer to take your English to the next level!

If you’d like to improve your public speaking skills and learn more about how to do a presentation at Summer Boarding Courses,  get in touch today  and we’ll help find the right summer school course for you!

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The Importance of Presentation Skills in the Workplace

why presentation is important

We all need good presentation skills to excel in our careers. However, if you are a confident presenter, your superiors may give you better opportunities essential for your career growth. For this reason, we have identified seventeen reasons why presentation skills are important in the workplace.

The Importance of Presentation Skills in the workplace

1. having a well-planned presentation.

Plan the presentation structure and understand what kind of structure is preferable for your audience. For instance, do not complicate the structure of your presentation. Instead, create a structure that your audience can follow easily.

2. Importance of organization

Opens in a new tab.

3. Acquaint yourself with your audience

Before you make a presentation, you have to understand your audience’s interests. In addition, you have to think about the people attending the meeting. Therefore, acquainting yourself with your audience and knowing what they expect from your presentation will help align your presentation with their needs.

4. Make it worth their time

One of the most difficult challenges that a presenter faces is to hold the audience’s attention. Therefore, add things that you know that your audience will appreciate and take an interest in your presentation. As a result, it will be worth their time.

5. Dress accordingly

When giving your presentation, dress appropriately. With your appearance, you will be able to impress your audience and perhaps, gain an advantage and have more of an impact on your audience.

6. Building your morale

7. clear communication.

If you have good presentation skills, you will be able to maintain a clear line of communication with your audience. It will help prevent any form of miscommunication and enhance your audience’s understanding and support.

8. More professionalism

You can enhance your professionalism in your industry if you know how to effectively communicate your experience and knowledge during presentations. Better job opportunities may be offered by being an expert in your field. In addition, you will be able to elevate your authority when presenting business operations plans.

9. Management of time

10. nailing interviews.

Your presentation skills will help you nail interviews. It is equally important for the interviewee and the interviewer to have good presentation skills. These skills will help you get the job you want.

11. Communicating with clients

12. having conferences.

If you aim to be a conference speaker, you need to be a leader when it comes to your presentation skills. It will help create an impact on your potential customers and educate them about your brand. As a result, for your audience, it will be a call for action.

13. Being the lead speaker in meetings

Meetings can be in various forms like face-to-face meetings, sales calls, and conference meetings. Being a leading voice in these meetings by using your presentation skills, can make a huge difference in your career.

14. Pitching sales

It is not easy to ask customers to choose your company’s product. But, a good presenter will be able to provide a good sales pitch to offer their client all the information they require to make a favorable decision.

Thus, you can convince your clients to select and purchase your company’s product with good presentation skills.

15. Attending events

It can be difficult for a presenter to give presentations during an event due to their nerves. The presenter may not be able to create the desired impact on the audience.

Sharpen your presentation skills to feel confident while presenting at events. Moreover, it will help your audience maintain their attention and take in all the critical points that you want to highlight.

16. Building your reputation

If you are a good presenter at events and conferences, you will be able to make a name for yourself in the industry and gain a reputation. Thus, you can influence your audience and build your personal brand.

17. Enhancing relationships with clients

With the help of good presentation skills, you will be able to connect with your clients on a professional level that will be beneficial for your career and your company. This leads to good relationships with clients to improve your company’s future prospects.

If you have good presentation skills, you will be able to communicate clearly with your audience. For instance, if you know how to manage time, you will have enough time on your hands to look into the finer details of your presentation. It will also give you better job opportunities, and it will be significant for the growth of your company as you will be responsible for communicating their vision.

Steve Todd, founder of Open Sourced Workplace and is a recognized thought leader in workplace strategy and the future of work. With a passion for work from anywhere, Steve has successfully implemented transformative strategies that enhance productivity and employee satisfaction. Through Open Sourced Workplace, he fosters collaboration among HR, facilities management, technology, and real estate professionals, providing valuable insights and resources. As a speaker and contributor to various publications, Steve remains dedicated to staying at the forefront of workplace innovation, helping organizations thrive in today's dynamic work environment.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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How to Present to an Audience That Knows More Than You

  • Deborah Grayson Riegel

why presentation is important

Lean into being a facilitator — not an expert.

What happens when you have to give a presentation to an audience that might have some professionals who have more expertise on the topic than you do? While it can be intimidating, it can also be an opportunity to leverage their deep and diverse expertise in service of the group’s learning. And it’s an opportunity to exercise some intellectual humility, which includes having respect for other viewpoints, not being intellectually overconfident, separating your ego from your intellect, and being willing to revise your own viewpoint — especially in the face of new information. This article offers several tips for how you might approach a roomful of experts, including how to invite them into the discussion without allowing them to completely take over, as well as how to pivot on the proposed topic when necessary.

I was five years into my executive coaching practice when I was invited to lead a workshop on “Coaching Skills for Human Resource Leaders” at a global conference. As the room filled up with participants, I identified a few colleagues who had already been coaching professionally for more than a decade. I felt self-doubt start to kick in: Why were they even here? What did they come to learn? Why do they want to hear from me?

why presentation is important

  • Deborah Grayson Riegel is a professional speaker and facilitator, as well as a communication and presentation skills coach. She teaches leadership communication at Duke University’s Fuqua School of Business and has taught for Wharton Business School, Columbia Business School’s Women in Leadership Program, and Peking University’s International MBA Program. She is the author of Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life and the best-selling Go To Help: 31 Strategies to Offer, Ask for, and Accept Help .

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Palena R. Neale Ph.D, PCC

10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

  • Presentations aim to effect change. It's essential to be clear about what change you want to see.
  • Powerful presenters embrace and extend empathy to seek first to understand their audience.
  • Substance and style both matter to create an audience-informed communication experience.
  • Persuasive presentations are relevant, reasoned, real, and resonant.

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How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask. If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective: Presentations aim to effect change in some way. What change do you want to see in your audience? Every presentation aims to change the audience in some way. For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber: Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention you need to grab it at the outset and try and hold on. You can do this in a number of different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there, and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments : Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words. For example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.” Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action: Remember, we want to change our audience in some way, so we need to make our ask in a clear and concrete manner.

Consider your call to action in terms of what you want your audience to think/feel/do:

  • Think—“I want you to think about how you can improve your presentations.”
  • Feel—“I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
  • Do—“I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing: Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well. This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

why presentation is important

7. Plan your delivery: A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience : You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and Practice: Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you start by reading your presentation in front of a mirror to get comfortable speaking your presentation. Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra: Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra. Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena R. Neale Ph.D, PCC

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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At any moment, someone’s aggravating behavior or our own bad luck can set us off on an emotional spiral that threatens to derail our entire day. Here’s how we can face our triggers with less reactivity so that we can get on with our lives.

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why presentation is important

Why PowerPoint Is Important? (The Benefits Explained)

Presentations can be a great way to share ideas and information, but they can also be overwhelming and dull if not done correctly.

Fortunately, PowerPoint offers a number of features to help you create compelling presentations that can engage your audience and effectively deliver even the most complex concepts.

In this article, we will explore the basics of PowerPoint and why it is important, as well as the many benefits it can offer.

We will discuss how PowerPoint can help improve presentations, the role visuals can play, and the various features available to make the most of your presentations.

By the end of this article, you will be well-equipped to create and deliver powerful and engaging presentations with PowerPoint.

Table of Contents

Short Answer

Powerpoint is an important tool for presenting information in a visual and organized manner.

It allows people to present complex information in an easy to understand and engaging way.

It also enables the presenter to highlight the most important points and helps to keep the audience focused.

Powerpoint is an invaluable tool for anyone looking to present their ideas effectively.

The Basics of PowerPoint

PowerPoint is an important tool for businesses, as it can help to create professional-looking presentations.

It is a presentation software program developed and distributed by Microsoft, and it is available for both Windows and Mac operating systems.

With PowerPoint, users can create slides with text, graphics, animations, and other elements.

It also has features such as the ability to embed audio and video, as well as the ability to animate objects.

Additionally, PowerPoint allows users to easily create attractive visuals and engaging presentations.

PowerPoint also has a number of features that make it easier to organize and deliver complex concepts in an understandable manner.

For instance, it offers a variety of slide layouts to help users structure their presentations in an organized way.

It also provides a range of tools to help create visuals that can help audiences to better retain information.

Furthermore, PowerPoint has a range of animation and transition effects that can be used to make presentations more dynamic and engaging.

In addition, PowerPoint supports the use of templates and themes, which can help to give presentations a more professional look.

It also allows users to easily collaborate and share their presentations with others.

This makes it easier for businesses to collaborate on projects and ensure that all stakeholders have access to the same information.

Finally, PowerPoint offers a number of features that can help to improve presentations, such as the ability to add notes and comments, as well as the ability to insert charts and graphs.

The Benefits of Using PowerPoint

PowerPoint is an incredibly useful tool for businesses, as it provides a range of benefits when it comes to creating presentations.

Firstly, PowerPoint helps users to easily create professional-looking slides with text, graphics and animations.

This makes it easier to create a visually appealing presentation, which can help to engage audiences and make it easier to retain information.

Furthermore, PowerPoint allows users to organize and deliver complex concepts in an understandable manner.

This means that it is easy to break down complex topics into more manageable chunks, making it easier for audiences to understand the concepts being presented.

Additionally, PowerPoint’s features make it easier to create compelling visuals that can help to keep viewers engaged.

Another benefit of using PowerPoint is its ability to help businesses save time.

Presenters can easily create presentations with PowerPoint’s templates and features, allowing them to quickly and efficiently create presentations that are both informative and visually appealing.

This saves businesses time and money, as they dont have to spend time and resources on creating presentations from scratch.

Finally, PowerPoint can be used in a variety of different ways.

It can be used to create presentations for meetings, conferences, seminars, workshops and more.

This makes it a great tool for businesses that need to create presentations for different types of events.

Additionally, PowerPoint can be used to create digital presentations that can be shared online, making it easier to reach a wider audience.

Overall, PowerPoint provides businesses with a range of benefits that make it an essential tool for creating effective and engaging presentations.

With its easy-to-use features, businesses can quickly and easily create visually appealing presentations that are both informative and visually appealing, helping to engage audiences and make it easier to retain information.

Additionally, PowerPoint’s features make it easier to organize and deliver complex concepts in an understandable manner.

Finally, it can be used in a variety of different ways, making it a great tool for businesses that need to create presentations for different types of events.

How PowerPoint Helps Improve Presentations

PowerPoint is an essential tool for businesses, as it helps to make presentations more effective and engaging.

It makes it easy to create professional-looking slides with text, graphics, animations, and other visuals.

This helps to keep audiences engaged and ensure that they are able to retain the information better.

PowerPoint also helps to organize complex concepts and deliver them in an understandable manner.

With its powerful features, businesses can create compelling presentations that are both informative and visually appealing.

This allows them to present their ideas in an organized and easy-to-understand format.

Moreover, the wide range of features that PowerPoint offers makes it easier to create presentations that are both visually appealing and easy to understand.

This includes features such as backgrounds, transitions, images, and animations.

These features can help to add depth and interest to presentations, making them more engaging and memorable.

The use of PowerPoint also makes it possible to quickly and easily update presentations.

This is especially useful for businesses that need to make changes to their presentations on a regular basis.

With PowerPoint, they can make changes in a matter of minutes, without having to start from scratch.

Finally, PowerPoint is a great tool for businesses to share their presentations with the world.

With its easy-to-use sharing options, businesses can easily share their presentations with other people, whether they are in the same office or halfway across the globe.

This helps to ensure that everyone involved in the presentation is able to access it and understand it.

In conclusion, PowerPoint is an invaluable tool for businesses that want to create effective and engaging presentations.

Its features make it easy to create professional-looking slides, organize complex concepts, and quickly and easily update presentations.

Furthermore, PowerPoint provides businesses with the ability to easily share their presentations with a large audience.

All in all, PowerPoint is an important tool for businesses, as it helps to improve presentations in a number of ways.

PowerPoint is an incredibly powerful visual tool that can help businesses craft compelling presentations.

With its simple yet powerful graphical features, it allows users to easily create stunning visuals that are sure to pique viewers interest.

PowerPoints visuals can be used to include text, graphics, animations, and even video clips to clearly illustrate complex concepts in a visually appealing manner.

This not only helps to engage the audience, but also helps viewers to better understand and retain the information.

PowerPoint also offers its users a range of different tools to customize their visuals.

From basic shapes and text boxes to more complex objects like charts and diagrams, there is an endless array of possibilities.

Furthermore, users have the ability to add animation and transitions to their visuals, making them more dynamic and engaging.

The ability to make use of PowerPoints powerful visuals can help businesses create a presentation that will be sure to stand out from the rest.

Organizing and Delivering Complex Concepts

PowerPoint is a great tool for organizing and delivering complex concepts.

Its powerful features make it easy to create visually appealing slides with text, graphics, and animations.

This makes it easier for audiences to understand and retain information more effectively.

For example, you can use PowerPoint to create diagrams to illustrate a concept, or to create an interactive presentation that allows the audience to learn at their own pace.

You can also use different colors and fonts to highlight important information or to draw attention to specific points.

Additionally, PowerPoint allows you to easily and quickly create professional-looking presentations, even with limited design skills.

This makes it a great tool for businesses to use when presenting complex concepts to their audiences.

Additionally, PowerPoint provides tools to help you keep your presentations organized, such as a built-in outline feature and the ability to add notes to slides.

This makes it easy to quickly review your presentation and ensure that you have included all the necessary information.

Finally, PowerPoint allows you to easily share your presentations with others, either online or as a printed document.

This makes it easy for businesses to collaborate and share ideas with colleagues and clients.

Making the Most of PowerPoint’s Features

PowerPoint is an incredibly powerful presentation tool, with a wide array of features and capabilities that make it perfect for creating engaging and informative presentations.

It allows users to easily create professional-looking slides with text, graphics, and animations, as well as a range of tools for organizing and delivering complex concepts.

One of PowerPoint’s most useful features is its ability to create effective visuals that can engage audiences and help them to retain information better.

By using transitions, animations, and other effects, the presenter can create captivating visuals that will help to keep their audience engaged.

Furthermore, users can also make use of the wide selection of templates available to create visually appealing slides in no time.

PowerPoint also offers a range of tools for organizing and formatting presentations.

By using tables, charts, and diagrams, users can easily present complex information in an understandable manner.

Additionally, the Outline View feature allows users to quickly create and organize their presentations, while the Notes and Comments features can help to provide more detailed explanations of the content.

Finally, PowerPoint also includes a range of tools for sharing and collaborating on presentations.

Users can easily share presentations with colleagues, and the SharePoint feature allows for real-time editing of documents.

This makes it easy to collaborate on presentations and ensure that everyone is on the same page.

In short, PowerPoint is an incredibly powerful tool for creating engaging and informative presentations.

Its wide selection of features make it easy to create visually appealing and complex visuals, as well as organize and share presentations with ease.

By making use of its powerful features, businesses can ensure that their presentations are both informative and visually appealing, helping to engage audiences and ensure that they retain information better.

Creating Compelling Presentations with PowerPoint

PowerPoint is an incredibly powerful presentation tool that can help businesses create compelling presentations that engage their audiences and effectively communicate complex concepts.

By combining text, graphics, animations, and other visuals, PowerPoint enables users to easily create attractive presentations that are both informative and visually appealing.

PowerPoint’s features also make it easier to organize and deliver complex concepts in an understandable manner.

The ability to add multiple slides and easily rearrange them allows users to structure their presentation in a logical order that is easy to follow.

Presenters can also use PowerPoint to create animations, transitions, and other visuals that make the presentation more engaging and help audiences retain the information they see more effectively.

Furthermore, PowerPoint allows users to add multimedia content to their presentations.

This can include video clips, audio clips, images and other visuals.

With these features, businesses can create presentations that are more dynamic and engaging, and can further help audiences retain the information.

Overall, PowerPoint is an essential tool for every business, and its features make it easy to create compelling presentations that engage audiences and help them to better retain the information.

By combining text, graphics, animations, and multimedia content, businesses can make use of its powerful features to create engaging presentations that are both informative and visually appealing.

Final Thoughts

PowerPoint is an incredibly powerful tool that can be used to create visually appealing and engaging presentations.

It gives users the ability to easily organize and deliver complex concepts in a way that is understandable and memorable.

By taking advantage of its many features, businesses can make use of PowerPoint to create compelling presentations that can help them to reach their goals.

With the right approach, PowerPoint can help you make a lasting impression on your audiences.

James Wilson

James Wilson has extensive knowledge in the information technology industry.His second love, besides dealing with computers, is smart home technology. He is continually updating information to better comprehend this problem and has a deep understanding of the apartment’s support system.

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What is climate change mitigation and why is it urgent?

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What is climate change mitigation and why is it urgent?

  • Climate change mitigation involves actions to reduce or prevent greenhouse gas emissions from human activities.
  • Mitigation efforts include transitioning to renewable energy sources, enhancing energy efficiency, adopting regenerative agricultural practices and protecting and restoring forests and critical ecosystems.
  • Effective mitigation requires a whole-of-society approach and structural transformations to reduce emissions and limit global warming to 1.5°C above pre-industrial levels.
  • International cooperation, for example through the Paris Agreement, is crucial in guiding and achieving global and national mitigation goals.
  • Mitigation efforts face challenges such as the world's deep-rooted dependency on fossil fuels, the increased demand for new mineral resources and the difficulties in revamping our food systems.
  • These challenges also offer opportunities to improve resilience and contribute to sustainable development.

What is climate change mitigation?

Climate change mitigation refers to any action taken by governments, businesses or people to reduce or prevent greenhouse gases, or to enhance carbon sinks that remove them from the atmosphere. These gases trap heat from the sun in our planet’s atmosphere, keeping it warm. 

Since the industrial era began, human activities have led to the release of dangerous levels of greenhouse gases, causing global warming and climate change. However, despite unequivocal research about the impact of our activities on the planet’s climate and growing awareness of the severe danger climate change poses to our societies, greenhouse gas emissions keep rising. If we can slow down the rise in greenhouse gases, we can slow down the pace of climate change and avoid its worst consequences.

Reducing greenhouse gases can be achieved by:

  • Shifting away from fossil fuels : Fossil fuels are the biggest source of greenhouse gases, so transitioning to modern renewable energy sources like solar, wind and geothermal power, and advancing sustainable modes of transportation, is crucial.
  • Improving energy efficiency : Using less energy overall – in buildings, industries, public and private spaces, energy generation and transmission, and transportation – helps reduce emissions. This can be achieved by using thermal comfort standards, better insulation and energy efficient appliances, and by improving building design, energy transmission systems and vehicles.
  • Changing agricultural practices : Certain farming methods release high amounts of methane and nitrous oxide, which are potent greenhouse gases. Regenerative agricultural practices – including enhancing soil health, reducing livestock-related emissions, direct seeding techniques and using cover crops – support mitigation, improve resilience and decrease the cost burden on farmers.
  • The sustainable management and conservation of forests : Forests act as carbon sinks , absorbing carbon dioxide and reducing the overall concentration of greenhouse gases in the atmosphere. Measures to reduce deforestation and forest degradation are key for climate mitigation and generate multiple additional benefits such as biodiversity conservation and improved water cycles.
  • Restoring and conserving critical ecosystems : In addition to forests, ecosystems such as wetlands, peatlands, and grasslands, as well as coastal biomes such as mangrove forests, also contribute significantly to carbon sequestration, while supporting biodiversity and enhancing climate resilience.
  • Creating a supportive environment : Investments, policies and regulations that encourage emission reductions, such as incentives, carbon pricing and limits on emissions from key sectors are crucial to driving climate change mitigation.

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Photo: Stephane Bellerose/UNDP Mauritius

Photo: La Incre and Lizeth Jurado/PROAmazonia

Photo: La Incre and Lizeth Jurado/PROAmazonia

What is the 1.5°C goal and why do we need to stick to it?

In 2015, 196 Parties to the UN Climate Convention in Paris adopted the Paris Agreement , a landmark international treaty, aimed at curbing global warming and addressing the effects of climate change. Its core ambition is to cap the rise in global average temperatures to well below 2°C above levels observed prior to the industrial era, while pursuing efforts to limit the increase to 1.5°C.

The 1.5°C goal is extremely important, especially for vulnerable communities already experiencing severe climate change impacts. Limiting warming below 1.5°C will translate into less extreme weather events and sea level rise, less stress on food production and water access, less biodiversity and ecosystem loss, and a lower chance of irreversible climate consequences.

To limit global warming to the critical threshold of 1.5°C, it is imperative for the world to undertake significant mitigation action. This requires a reduction in greenhouse gas emissions by 45 percent before 2030 and achieving net-zero emissions by mid-century.

What are the policy instruments that countries can use to drive mitigation?

Everyone has a role to play in climate change mitigation, from individuals adopting sustainable habits and advocating for change to governments implementing regulations, providing incentives and facilitating investments. The private sector, particularly those businesses and companies responsible for causing high emissions, should take a leading role in innovating, funding and driving climate change mitigation solutions. 

International collaboration and technology transfer is also crucial given the global nature and size of the challenge. As the main platform for international cooperation on climate action, the Paris Agreement has set forth a series of responsibilities and policy tools for its signatories. One of the primary instruments for achieving the goals of the treaty is Nationally Determined Contributions (NDCs) . These are the national climate pledges that each Party is required to develop and update every five years. NDCs articulate how each country will contribute to reducing greenhouse gas emissions and enhance climate resilience.   While NDCs include short- to medium-term targets, long-term low emission development strategies (LT-LEDS) are policy tools under the Paris Agreement through which countries must show how they plan to achieve carbon neutrality by mid-century. These strategies define a long-term vision that gives coherence and direction to shorter-term national climate targets.

Photo: Mucyo Serge/UNDP Rwanda

Photo: Mucyo Serge/UNDP Rwanda

Photo: William Seal/UNDP Sudan

Photo: William Seal/UNDP Sudan

At the same time, the call for climate change mitigation has evolved into a call for reparative action, where high-income countries are urged to rectify past and ongoing contributions to the climate crisis. This approach reflects the UN Framework Convention on Climate Change (UNFCCC) which advocates for climate justice, recognizing the unequal historical responsibility for the climate crisis, emphasizing that wealthier countries, having profited from high-emission activities, bear a greater obligation to lead in mitigating these impacts. This includes not only reducing their own emissions, but also supporting vulnerable countries in their transition to low-emission development pathways.

Another critical aspect is ensuring a just transition for workers and communities that depend on the fossil fuel industry and its many connected industries. This process must prioritize social equity and create alternative employment opportunities as part of the shift towards renewable energy and more sustainable practices.

For emerging economies, innovation and advancements in technology have now demonstrated that robust economic growth can be achieved with clean, sustainable energy sources. By integrating renewable energy technologies such as solar, wind and geothermal power into their growth strategies, these economies can reduce their emissions, enhance energy security and create new economic opportunities and jobs. This shift not only contributes to global mitigation efforts but also sets a precedent for sustainable development.

What are some of the challenges slowing down climate change mitigation efforts?

Mitigating climate change is fraught with complexities, including the global economy's deep-rooted dependency on fossil fuels and the accompanying challenge of eliminating fossil fuel subsidies. This reliance – and the vested interests that have a stake in maintaining it – presents a significant barrier to transitioning to sustainable energy sources.

The shift towards decarbonization and renewable energy is driving increased demand for critical minerals such as copper, lithium, nickel, cobalt, and rare earth metals. Since new mining projects can take up to 15 years to yield output, mineral supply chains could become a bottleneck for decarbonization efforts. In addition, these minerals are predominantly found in a few, mostly low-income countries, which could heighten supply chain vulnerabilities and geopolitical tensions.

Furthermore, due to the significant demand for these minerals and the urgency of the energy transition, the scaled-up investment in the sector has the potential to exacerbate environmental degradation, economic and governance risks, and social inequalities, affecting the rights of Indigenous Peoples, local communities, and workers. Addressing these concerns necessitates implementing social and environmental safeguards, embracing circular economy principles, and establishing and enforcing responsible policies and regulations .

Agriculture is currently the largest driver of deforestation worldwide. A transformation in our food systems to reverse the impact that agriculture has on forests and biodiversity is undoubtedly a complex challenge. But it is also an important opportunity. The latest IPCC report highlights that adaptation and mitigation options related to land, water and food offer the greatest potential in responding to the climate crisis. Shifting to regenerative agricultural practices will not only ensure a healthy, fair and stable food supply for the world’s population, but also help to significantly reduce greenhouse gas emissions.  

Photo: UNDP India

Photo: UNDP India

Photo: Nino Zedginidze/UNDP Georgia

Photo: Nino Zedginidze/UNDP Georgia

What are some examples of climate change mitigation?

In Mauritius , UNDP, with funding from the Green Climate Fund, has supported the government to install battery energy storage capacity that has enabled 50 MW of intermittent renewable energy to be connected to the grid, helping to avoid 81,000 tonnes of carbon dioxide annually. 

In Indonesia , UNDP has been working with the government for over a decade to support sustainable palm oil production. In 2019, the country adopted a National Action Plan on Sustainable Palm Oil, which was collaboratively developed by government, industry and civil society representatives. The plan increased the adoption of practices to minimize the adverse social and environmental effects of palm oil production and to protect forests. Since 2015, 37 million tonnes of direct greenhouse gas emissions have been avoided and 824,000 hectares of land with high conservation value have been protected.

In Moldova and Paraguay , UNDP has helped set up Green City Labs that are helping build more sustainable cities. This is achieved by implementing urban land use and mobility planning, prioritizing energy efficiency in residential buildings, introducing low-carbon public transport, implementing resource-efficient waste management, and switching to renewable energy sources. 

UNDP has supported the governments of Brazil, Costa Rica, Ecuador and Indonesia to implement results-based payments through the REDD+ (Reducing emissions from deforestation and forest degradation in developing countries) framework. These include payments for environmental services and community forest management programmes that channel international climate finance resources to local actors on the ground, specifically forest communities and Indigenous Peoples. 

UNDP is also supporting small island developing states like the Comoros to invest in renewable energy and sustainable infrastructure. Through the Africa Minigrids Program , solar minigrids will be installed in two priority communities, Grand Comore and Moheli, providing energy access through distributed renewable energy solutions to those hardest to reach.

And in South Africa , a UNDP initative to boost energy efficiency awareness among the general population and improve labelling standards has taken over commercial shopping malls.

What is climate change mitigation and why is it urgent?

What is UNDP’s role in supporting climate change mitigation?

UNDP aims to assist countries with their climate change mitigation efforts, guiding them towards sustainable, low-carbon and climate-resilient development. This support is in line with achieving the Sustainable Development Goals (SDGs), particularly those related to affordable and clean energy (SDG7), sustainable cities and communities (SDG11), and climate action (SDG13). Specifically, UNDP’s offer of support includes developing and improving legislation and policy, standards and regulations, capacity building, knowledge dissemination, and financial mobilization for countries to pilot and scale-up mitigation solutions such as renewable energy projects, energy efficiency initiatives and sustainable land-use practices. 

With financial support from the Global Environment Facility and the Green Climate Fund, UNDP has an active portfolio of 94 climate change mitigation projects in 69 countries. These initiatives are not only aimed at reducing greenhouse gas emissions, but also at contributing to sustainable and resilient development pathways.

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  27. What is climate change mitigation and why is it urgent?

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