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Business analytics in e-commerce: a literature review.

https://orcid.org/0000-0002-7912-8538

Old Dominion University, Norfolk, 23529, USA

E-mail Address: [email protected]

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This paper attempts to identify the value and the use of business analytics (BA) in E-commerce, and challenges and trends associated with BA in E-commerce. It systematically examines the literature about BA, with a particular focus on E-commerce. BA has critical value in E-commerce. BA has been used in customer analysis and website usage analysis. The most important factor for the value of E-commerce BA is customer. This paper also suggests an E-commerce BA research model which describes the BA iterative process from data to analysis, to decision, to estimation, and separates BA analysis results as functional-level and competitive-level results. Challenges identified in this paper hold theoretical and practical implications. Future studies could seek an enhanced understanding of BA through quantitative analysis.

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Received 8 January 2020 Revised 25 August 2020 Accepted 28 August 2020 Published: 18 December 2020

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IMPACT OF E-BUSINESS ON SMALL BUSINESSES LITERATURE REVIEW

Profile image of Poonam Singh

Background: E-Business is gaining significance in business domain as the competition among the stakeholders' increases. The impact of E-business on large business firms have been studied in detail whereas its impact on small business is still an area that needs further explorations. The main aim of this review is identify the impact of E-business on small businesses through a literature survey. The literature review was conducted through five reliable and commonly used databases accessible through the university library. Of 180 classified publications that were considered for the study 67 were relevant for the research questions. The results from the review indicate that numerous authors have studied the impact of e-business on small businesses in the early 2000s and most of the contributions were in the form of books related awareness on the domain. Most of the journals publications focused on the effect of e-business on the small scale industries and how they affect the supply chain management. I. Motivation and Background The main motivating factor to formally structure the impact of E-business on smaller businesses was the factors that lead to the closure of good businesses due to competitions through the large businesses who are taking over the online business trend. The second motivating factor is associated with a lot of changes in the patterns for customers and it is noticed that customers are more reluctant to go out and shop in towns and cities but rather sit online and shop and delivery of products done at their door steps. Finally the most of all the motivation from the course lecturer was an addition to my will power to effectively review the available literatures and complete this paper.

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E-Commerce interfering with Privacy: Perceived Risks and Security issues with Techno-policy outcomes

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  • How to Write a Literature Review | Guide, Examples, & Templates

How to Write a Literature Review | Guide, Examples, & Templates

Published on January 2, 2023 by Shona McCombes . Revised on September 11, 2023.

What is a literature review? A literature review is a survey of scholarly sources on a specific topic. It provides an overview of current knowledge, allowing you to identify relevant theories, methods, and gaps in the existing research that you can later apply to your paper, thesis, or dissertation topic .

There are five key steps to writing a literature review:

  • Search for relevant literature
  • Evaluate sources
  • Identify themes, debates, and gaps
  • Outline the structure
  • Write your literature review

A good literature review doesn’t just summarize sources—it analyzes, synthesizes , and critically evaluates to give a clear picture of the state of knowledge on the subject.

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Table of contents

What is the purpose of a literature review, examples of literature reviews, step 1 – search for relevant literature, step 2 – evaluate and select sources, step 3 – identify themes, debates, and gaps, step 4 – outline your literature review’s structure, step 5 – write your literature review, free lecture slides, other interesting articles, frequently asked questions, introduction.

  • Quick Run-through
  • Step 1 & 2

When you write a thesis , dissertation , or research paper , you will likely have to conduct a literature review to situate your research within existing knowledge. The literature review gives you a chance to:

  • Demonstrate your familiarity with the topic and its scholarly context
  • Develop a theoretical framework and methodology for your research
  • Position your work in relation to other researchers and theorists
  • Show how your research addresses a gap or contributes to a debate
  • Evaluate the current state of research and demonstrate your knowledge of the scholarly debates around your topic.

Writing literature reviews is a particularly important skill if you want to apply for graduate school or pursue a career in research. We’ve written a step-by-step guide that you can follow below.

Literature review guide

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literature review on e business

Writing literature reviews can be quite challenging! A good starting point could be to look at some examples, depending on what kind of literature review you’d like to write.

  • Example literature review #1: “Why Do People Migrate? A Review of the Theoretical Literature” ( Theoretical literature review about the development of economic migration theory from the 1950s to today.)
  • Example literature review #2: “Literature review as a research methodology: An overview and guidelines” ( Methodological literature review about interdisciplinary knowledge acquisition and production.)
  • Example literature review #3: “The Use of Technology in English Language Learning: A Literature Review” ( Thematic literature review about the effects of technology on language acquisition.)
  • Example literature review #4: “Learners’ Listening Comprehension Difficulties in English Language Learning: A Literature Review” ( Chronological literature review about how the concept of listening skills has changed over time.)

You can also check out our templates with literature review examples and sample outlines at the links below.

Download Word doc Download Google doc

Before you begin searching for literature, you need a clearly defined topic .

If you are writing the literature review section of a dissertation or research paper, you will search for literature related to your research problem and questions .

Make a list of keywords

Start by creating a list of keywords related to your research question. Include each of the key concepts or variables you’re interested in, and list any synonyms and related terms. You can add to this list as you discover new keywords in the process of your literature search.

  • Social media, Facebook, Instagram, Twitter, Snapchat, TikTok
  • Body image, self-perception, self-esteem, mental health
  • Generation Z, teenagers, adolescents, youth

Search for relevant sources

Use your keywords to begin searching for sources. Some useful databases to search for journals and articles include:

  • Your university’s library catalogue
  • Google Scholar
  • Project Muse (humanities and social sciences)
  • Medline (life sciences and biomedicine)
  • EconLit (economics)
  • Inspec (physics, engineering and computer science)

You can also use boolean operators to help narrow down your search.

Make sure to read the abstract to find out whether an article is relevant to your question. When you find a useful book or article, you can check the bibliography to find other relevant sources.

You likely won’t be able to read absolutely everything that has been written on your topic, so it will be necessary to evaluate which sources are most relevant to your research question.

For each publication, ask yourself:

  • What question or problem is the author addressing?
  • What are the key concepts and how are they defined?
  • What are the key theories, models, and methods?
  • Does the research use established frameworks or take an innovative approach?
  • What are the results and conclusions of the study?
  • How does the publication relate to other literature in the field? Does it confirm, add to, or challenge established knowledge?
  • What are the strengths and weaknesses of the research?

Make sure the sources you use are credible , and make sure you read any landmark studies and major theories in your field of research.

You can use our template to summarize and evaluate sources you’re thinking about using. Click on either button below to download.

Take notes and cite your sources

As you read, you should also begin the writing process. Take notes that you can later incorporate into the text of your literature review.

It is important to keep track of your sources with citations to avoid plagiarism . It can be helpful to make an annotated bibliography , where you compile full citation information and write a paragraph of summary and analysis for each source. This helps you remember what you read and saves time later in the process.

To begin organizing your literature review’s argument and structure, be sure you understand the connections and relationships between the sources you’ve read. Based on your reading and notes, you can look for:

  • Trends and patterns (in theory, method or results): do certain approaches become more or less popular over time?
  • Themes: what questions or concepts recur across the literature?
  • Debates, conflicts and contradictions: where do sources disagree?
  • Pivotal publications: are there any influential theories or studies that changed the direction of the field?
  • Gaps: what is missing from the literature? Are there weaknesses that need to be addressed?

This step will help you work out the structure of your literature review and (if applicable) show how your own research will contribute to existing knowledge.

  • Most research has focused on young women.
  • There is an increasing interest in the visual aspects of social media.
  • But there is still a lack of robust research on highly visual platforms like Instagram and Snapchat—this is a gap that you could address in your own research.

There are various approaches to organizing the body of a literature review. Depending on the length of your literature review, you can combine several of these strategies (for example, your overall structure might be thematic, but each theme is discussed chronologically).

Chronological

The simplest approach is to trace the development of the topic over time. However, if you choose this strategy, be careful to avoid simply listing and summarizing sources in order.

Try to analyze patterns, turning points and key debates that have shaped the direction of the field. Give your interpretation of how and why certain developments occurred.

If you have found some recurring central themes, you can organize your literature review into subsections that address different aspects of the topic.

For example, if you are reviewing literature about inequalities in migrant health outcomes, key themes might include healthcare policy, language barriers, cultural attitudes, legal status, and economic access.

Methodological

If you draw your sources from different disciplines or fields that use a variety of research methods , you might want to compare the results and conclusions that emerge from different approaches. For example:

  • Look at what results have emerged in qualitative versus quantitative research
  • Discuss how the topic has been approached by empirical versus theoretical scholarship
  • Divide the literature into sociological, historical, and cultural sources

Theoretical

A literature review is often the foundation for a theoretical framework . You can use it to discuss various theories, models, and definitions of key concepts.

You might argue for the relevance of a specific theoretical approach, or combine various theoretical concepts to create a framework for your research.

Like any other academic text , your literature review should have an introduction , a main body, and a conclusion . What you include in each depends on the objective of your literature review.

The introduction should clearly establish the focus and purpose of the literature review.

Depending on the length of your literature review, you might want to divide the body into subsections. You can use a subheading for each theme, time period, or methodological approach.

As you write, you can follow these tips:

  • Summarize and synthesize: give an overview of the main points of each source and combine them into a coherent whole
  • Analyze and interpret: don’t just paraphrase other researchers — add your own interpretations where possible, discussing the significance of findings in relation to the literature as a whole
  • Critically evaluate: mention the strengths and weaknesses of your sources
  • Write in well-structured paragraphs: use transition words and topic sentences to draw connections, comparisons and contrasts

In the conclusion, you should summarize the key findings you have taken from the literature and emphasize their significance.

When you’ve finished writing and revising your literature review, don’t forget to proofread thoroughly before submitting. Not a language expert? Check out Scribbr’s professional proofreading services !

This article has been adapted into lecture slides that you can use to teach your students about writing a literature review.

Scribbr slides are free to use, customize, and distribute for educational purposes.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

  • Sampling methods
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A literature review is a survey of scholarly sources (such as books, journal articles, and theses) related to a specific topic or research question .

It is often written as part of a thesis, dissertation , or research paper , in order to situate your work in relation to existing knowledge.

There are several reasons to conduct a literature review at the beginning of a research project:

  • To familiarize yourself with the current state of knowledge on your topic
  • To ensure that you’re not just repeating what others have already done
  • To identify gaps in knowledge and unresolved problems that your research can address
  • To develop your theoretical framework and methodology
  • To provide an overview of the key findings and debates on the topic

Writing the literature review shows your reader how your work relates to existing research and what new insights it will contribute.

The literature review usually comes near the beginning of your thesis or dissertation . After the introduction , it grounds your research in a scholarly field and leads directly to your theoretical framework or methodology .

A literature review is a survey of credible sources on a topic, often used in dissertations , theses, and research papers . Literature reviews give an overview of knowledge on a subject, helping you identify relevant theories and methods, as well as gaps in existing research. Literature reviews are set up similarly to other  academic texts , with an introduction , a main body, and a conclusion .

An  annotated bibliography is a list of  source references that has a short description (called an annotation ) for each of the sources. It is often assigned as part of the research process for a  paper .  

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  • DOI: 10.1016/j.cesys.2024.100200
  • Corpus ID: 270214568

Systematic literature review on System dynamic modeling of sustainable business model strategies

  • Agusta Thora Jonsdottir , L. Jóhannsdóttir , B. Davidsdottir
  • Published in Cleaner Environmental Systems 1 June 2024
  • Environmental Science, Business

135 References

Dynamics of solar energy entrepreneurship in rural bihar, india, research on strategic risk identification method of equipment system development based on system dynamics, the role of public policy in fostering technological innovation and sustainability, research on ccus business model and policy incentives for coal-fired power plants in china, nurture: a novel approach to pss-rebound effect identification, a system dynamics costing model for the refurbishment of electric vehicle batteries, how transformative business model renewal leads to sustained exploratory business model innovation in incumbents: insights from a system dynamics analysis of case studies, sustainable business models innovation and design thinking: a bibliometric analysis and systematic review of literature, a decision support system for environmentally-sustainable strategies for the mauritian textile and apparel industry using system dynamics: the materials and land perspectives, economic feasibility and policy incentive analysis of carbon capture, utilization, and storage (ccus) in coal-fired power plants based on system dynamics, related papers.

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A new ‘Hunger Games’ book — and movie — is coming

FILE - Suzanne Collins arrives at the Los Angeles premiere of "The Hunger Games: Mockingjay - Part 1" at the Nokia Theatre L.A. Live on Nov. 17, 2014. Collins is returning to the ravaged, post-apocalyptic land of Panem for a new “The Hunger Games” novel. Scholastic announced Thursday that “Sunrise on the Reaping” will be published March 18, 2025. (Photo by Jordan Strauss/Invision/AP, File)

FILE - Suzanne Collins arrives at the Los Angeles premiere of “The Hunger Games: Mockingjay - Part 1" at the Nokia Theatre L.A. Live on Nov. 17, 2014. Collins is returning to the ravaged, post-apocalyptic land of Panem for a new “The Hunger Games” novel. Scholastic announced Thursday that “Sunrise on the Reaping” will be published March 18, 2025. (Photo by Jordan Strauss/Invision/AP, File)

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NEW YORK (AP) — Inspired by an 18th century Scottish philosopher and the modern scourge of misinformation, Suzanne Collins is returning to the ravaged, post-apocalyptic land of Panem for a new “The Hunger Games” novel.

Scholastic announced Thursday that “Sunrise on the Reaping,” the fifth volume of Collins’ blockbuster dystopian series, will be published March 18, 2025. The new book begins with the reaping of the Fiftieth Hunger Games, set 24 years before the original “Hunger Games” novel, which came out in 2008, and 40 years after Collins’ most recent book, “The Ballad of Songbirds and Snakes.”

Lionsgate, which has released film adaptations of all four previous “Hunger Games” books, announced later on Thursday that “Sunrise on the Reaping” will open in theaters on Nov. 20, 2026. Francis Lawrence, who has worked on all but the first “Hunger Games” movie, will return as director.

The first four “Hunger Games” books have sold more than 100 million copies and been translated into dozens of languages. Collins had seemingly ended the series after the 2010 publication of “Mockingjay,” writing in 2015 that it was “time to move on to other lands.” But four years later, she stunned readers and the publishing world when she revealed she was working on what became “The Ballad of Songbirds and Snakes,” released in 2020 and set 64 years before the first book.

Collins has drawn upon Greek mythology and the Roman gladiator games for her earlier “Hunger Games” books. But for the upcoming novel, she cites the Scottish Enlightenment philosopher David Hume.

“With ‘Sunrise on the Reaping,’ I was inspired by David Hume’s idea of implicit submission and, in his words, ‘the easiness with which the many are governed by the few,’” Collins said in a statement. “The story also lent itself to a deeper dive into the use of propaganda and the power of those who control the narrative. The question ‘Real or not real?’ seems more pressing to me every day.”

The “Hunger Games” movies are a multibillion dollar franchise for Lionsgate. Jennifer Lawrence portrayed heroine Katniss Everdeen in the film versions of “The Hunger Games,” “Catching Fire” and “Mockingjay,” the last of which came out in two installments. Other featured actors have included Philip Seymour Hoffman, Josh Hutcherson, Stanley Tucci and Donald Sutherland.

“Suzanne Collins is a master storyteller and our creative north star,” Lionsgate chair Adam Fogelson said in a statement. “We couldn’t be more fortunate than to be guided and trusted by a collaborator whose talent and imagination are so consistently brilliant.”

The film version of “Songbirds and Snakes,” starring Tom Blyth and Rachel Zegler, came out last year. This fall, a “Hunger Games” stage production is scheduled to debut in London.

literature review on e business

Assessing the impact of collaborative authorship in Business Economics in Latin America

  • Published: 08 June 2024

Cite this article

literature review on e business

  • Claudia N. Gonzalez Brambila   ORCID: orcid.org/0000-0001-7633-5091 1 &
  • Renata Herrerias   ORCID: orcid.org/0000-0001-7200-1254 1  

In this paper we analyze the evolution of Latin American (LATAM) Business Economics (BE) publications in international journals from 2005 to 2019. Using publications in Web of Science Core Collection (WoS), we analyze which characteristics of collaboration result in higher impact, i.e., total number of citations, and journals’ WoS impact factor. Our findings show that the number of publications in journals indexed in the WoS by researchers in LATAM have been rising in terms of the number of publications and impact measured by citations. Moreover, researchers in the region are publishing in journals with higher impact factor. The analysis shows that the main drivers of impact are multilateral and bilateral collaboration, number of countries, number of authors, and the number of categories of knowledge. Specifically, multilateral collaboration is a key factor of influential papers. Other aspects that increase the impact of publications are publishing in English and collaborating with authors from the United States. Our results also suggest a slight decrease in the impact as the number of coauthors increase.

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literature review on e business

The Web of Science Core Collection that we use also includes the sub-datasets of: Book Citation Index-Social Sciences & Humanities (BKCI-SSH); Conference Proceedings Citation Index-Social Science & Humanities (CPCI-SSH); Conference Proceedings Citation Index-Science (CPCI-S); and Book Citation Index-Science (BKCI-S). However, because our analysis only includes articles, these sub-datasets were not included.

The first query considered publications from 1966 to 2020. The sample was 33,030 unique articles.

Before excluding articles with more than 10 authors, the data set contained 27,735 articles.

The Journal Impact Factor (JIF) is calculated by dividing the number of current year citations to the source items published in that journal during the previous 2 years. Fifty nine percent of the papers in the sample were published in journals which impact factor appears as “not available” in the Journal Citation Reports of Clarivate.

For example: if a publication is coauthored by three researchers from two countries—let’s say one person from Country A and two persons from Country B-, we assign 0.3333 publication to Country A and 0.6667 publication to Country B.

We identified 20 journals that are indexed in SciELO Citation Index and WoS. The SciELO Citation Index was fully integrated to the collection of Web of Science in January 2014, and it was not included in our search. ( https://blog.scielo.org/es/2014/02/28/scielo-citation-index-en-el-web-of-science/#:~:text=SciELO%20Citation%20Index%20(SciELO%20CI,partir%20de%20enero%20de%202014 ) . Table 11 in the appendix reports the list of journals that are indexed in both WoS and SciELO in our sample and the number of articles published in those journals by year of publication. Appendix tables are available from the authors upon request.

Field baseline expected citations from Web of Science Core Collection considers top 0.01% articles as well. However, considering the number of articles in our sample and the number of groups (315), the resulting number of articles per group is not enough to obtain top 0.01% articles. For instance, the largest group in our sample contains 1079 articles (Table 12 in the appendix, available upon request); each article represents a 0.093% which implies that the most cited article in the group is at the 99.90 percentile.

Table 13 in the appendix reports same statistics for articles grouped by rank and BE categories (available upon request). Numbers in the Table 13 represent the result of ranks based on both year of publication and BE categories.

Table 14 in the appendix reports the evolution of journals’ impact factor between 2005 and 2019 by type of collaboration and Business Economics WoS category (available upon request).

We include the number of WoS categories assuming multidisciplinary journals are listed on multiple WoS categories, therefore, it is possible to see if multidisciplinary articles receive mokore or less attention.

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Acknowledgements

We gratefully acknowledge the financial support of the Consejo Nacional de Ciencia y Tecnología (A1S9013) and Asociación Mexicana de Cultura, A.C. We also thank Daniel Rubí and Yamil Sanchez for helping with data collection.

This work is supported by the Consejo Nacional de Ciencia y Tecnología, A1S9013.

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