cover letter of account manager

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Account Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as an Account Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Account Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Account Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Account Manager Cover Letter
• The Best Skills To Include On An Account Manager Cover Letter

How To Address An Account Manager Cover Letter

• 3 Account Manager Cover Letter Examples

The 8 Best Account Manager Cover Letter Templates

• 3 Tips For Writing A Job-Winning Cover Letter

Here's the step-by-step breakdown:

Account Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring an Account Manager?

Companies want candidates with a blend of sales, customer service, communication, and technical skills. They look for individuals with a proven track record of delivering results, strong organizational skills, and the ability to manage complex relationships. Employers also value industry knowledge and strategic thinking, along with the ability to build strong relationships with customers.

Your cover letter should show the company that your personality and your experience encompasses all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Account Manager cover letter:

• Customize your letter: Start by addressing the hiring manager by name, if possible, and mention the specific account manager role you are applying for. This shows that you have taken the time to personalize your letter.
• Highlight your qualifications: Emphasize your relevant experience and skills, such as your ability to build and maintain relationships with clients, your experience in sales and account management, and your strong communication skills. Make sure to include measurable metrics and outcomes whenever possible to illustrate your value.
• Demonstrate your knowledge of the company: Show that you have done your research on the company and explain why you are interested in working there. Mention specific projects, products, or services that you admire.
• Be concise and clear: Your cover letter should be short, concise and easy to read. Stick to one page and focus on the most important information.
• End with a call to action: Conclude your cover letter by asking for an interview or expressing your interest in discussing the opportunity further.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Account Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for the employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Account Manager Keywords

The first is to leverage our list of the best keywords and skills for an Account Manager cover letter.

These keywords were selected from an analysis of  real  Account Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Relationships
• Development
• Partnerships
• Account Management
• Organization

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

Here's how it works:

• Open a copy of your updated Account Manager cover letter
• Open a copy of your target Account Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant for the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying to for a Product Marketing Manager role at Discovery Education, you might start you cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Account Manager Cover Letter Examples For 2023

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds that are all applying for Account Manager roles:

Account Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Account Management experience. Here is what an example of their cover letter might look like:

Account Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from hospitality into account management. This cover letter illustrates how they identify and speak to their transferable skills:

Account Manager Cover Letter Example #3: Making A Vertical Leap From AM to Enterprise Despite A Career Gap

Our third example highlights a candidate with Account Management experience who has a gap in employment but wants to transition into an Enterprise Account Manager role. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write an Account Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

3 Tips For Writing A Job-Winning Account Manager Cover Letter

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use ChatGPT To Write Your Cover Letter In <30 Seconds

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to ChatGPT (you'll need to create an account – it's free)
• Ask ChatGPT,  “Please write me a cover letter for an Account Manager role. The role I'm applying for is [Job Title] role at [Company]. Here is the job description: [Paste Job Description]. And here is my resume: [Paste Resume].
• Watch ChatGPT write up a pretty darn good cover letter base!

Here's a video of me doing this with a real cover letter if you want to see the steps in action:

Note:  I  do not recommend or advise that you simply copy and paste the content from ChatGPT into your cover letter and submit your application. ChatGPT is great for doing 80% of the baseline work, but you still need to review, revise, and personalize the content yourself.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible For Managing A Book Of Key Accounts.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The amount of revenue you drove
• The number of clients you managed
• The retention rate of your clients
• The satisfaction rate your clients shared

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Account Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Account Manager interviews and job offers.

Now that your cover letter is taking care of, be sure to check out our guide on writing a job-winning Account Manager resume (with examples!) .

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Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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Account Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write an Account Manager Cover Letter

• Cover Letter Text Examples

When writing your account manager cover letter , focus on how you can maintain strong client relationships for the company that posted the job. Also, emphasize your related skills , such as cross-selling or business development.

This guide will help you write a cover letter that gets you interviews for your next job as an account manager.

Account Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Your account manager cover letter should usually have five sections, outlined below. When possible, connect each section to the employer and its stated hiring needs. The following advice and examples will show you what to include in your account manager cover letter so it’s optimized for each application.

At the top of the page, include:

• Your resume contact header, which should give your full name, address , email, phone number, and LinkedIn or other social accounts if applicable
• The recipient’s name, title, organization, and contact information (when available)

(Note: Feel free to omit this section when sending your letter as an email message, as long as your contact details are part of your email signature.)

Natalie Byers Account Manager | [email protected] | (123) 456-7890 | 55 Address Street, Akron, OH 01234

March 1, 2024

Andy Sanders HR Recruiter Advocate Solutions (987) 654-3210 [email protected]

2. Salutation

Address your recipient by name – this is the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the person’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each account manager job opening.

Dear Mr. Abbyson:

Dear BBB Corporate Services Recruiter:

3. “Hook” or introduction

Catch the reader’s attention by citing an achievement from your resume or a key credential the employer seeks in applicants. Then, connect that highlight to your main strengths and overall candidacy for the advertised account manager role. Refer to the hiring organization by name here to further convince the recipient you’re applying to them specifically.

As an alternative to the work highlight approach, you can set yourself apart by networking. Begin your letter by citing any personal or professional connections you have with the hiring manager. If someone at the company alerted you to the job, use a line like “I was excited to hear from your colleague [Name] about [Company]’s new account manager opening.” Or, if you’ve already met your recipient, mention that with a line like “It was great speaking with you at the [event] last month.”

Last year, I spearheaded a project to create a new set of promotional and educational materials that generated a 23% revenue increase. My strong leadership style and comprehensive product knowledge allowed me to lead my team to success. I hope to bring the same vision and industry expertise to the role of account manager at Figma.

4. Job- or employer-specific paragraph(s)

On a separate document or sheet of paper, take 10 minutes to brainstorm why this account manager position or employer interests you based on the job posting. When you’re done brainstorming, review your notes: Do any stand out as important or persuasive? Adapt those points into one or two brief paragraphs that speak to the job opening at hand. By making this description a central part of your letter, you’ll have a better chance of persuading the manager to give you a call.

Following this explanation, cite a few more of your account manager skills or achievements , possibly as bullet points.

It was intriguing to learn about Advocate Solutions’s goals for national growth and future potential for exciting career opportunities. I would like to bring my experience in problem resolution and my ability to execute marketing and sales plans to your organization.

Some of my past successes include:

• Overseeing and managing over 50 accounts while prospecting up to 200 companies
• Selecting a pitch team and developing our presentation strategy, resulting in a 38% win rate of new accounts
• Creating appealing new visual merchandise materials to attract new customers

5. Conclusion

Finally, request an interview and thank the hiring manager for their time and attention. Consider briefly restating why this account manager job interests you. You can also use this section to refer to your resume or other application materials. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

I’d truly appreciate the opportunity for an interview with you, which would give us a chance to discuss how I can boost BBB Corporate Services’s capabilities in more detail. At your convenience, please let me know if there is a window in the near future that works for your schedule.

Kind regards,

Darnell Darnoldson, MBA

Account Manager Cover Letter Tips

1. show you can maintain positive relationships with clients.

The highlight you use to open your letter should reflect your ability to engage customers and build a strong book of business. Name a key way you’ve enhanced client communications, and spell out how that affected your rate of referrals or yearly revenue growth.

During eight years at my current company, I have been humbled by the chance to work with several Fortune 500 clients and thrilled by the success I have found while doing so. My hope is that I can continue down that path of achievement at BBB Corporate Services.

2. Explain why you’re a strong fit

When writing your body paragraph(s), consider what this account manager job has in common with your background. For example, maybe the average account size compares to your current position. Or maybe the role focuses on defining clients’ long-term needs, an area in which you excel. Also, think about how the company’s stated service approach or sales philosophy aligns with your own.

As a seasoned account manager with over 11 years of experience in the online design tool sector, the opportunity to contribute to the success of an innovative and fast-growing company like Figma appeals to me.

3. Highlight your other strengths

Use your bullet points list to show success in other account manager areas like cross-selling or public speaking. With each bullet, describe how you applied the skill to cultivate accounts and grow revenue. For instance, you could show your talent for contract negotiation by giving the dollar amounts of your top three deals in your current job.

I believe the following highlights demonstrate I can be an asset to your account management team:

• Achieving a 98% customer retention rate in 2023 thanks to my strong relationship management skills and outstanding customer service
• Growing revenue from existing clients by 32% by anticipating their business needs and suggesting additional applications of the company’s products and services
• Receiving a workplace commendation for identifying a major new business opportunity after analyzing client feedback

Account Manager Text-Only Cover Letter Templates and Examples

Dear Mr. Sanders,

Maintaining and nurturing business relationships to gain trust, referrals, and repeat business is one of my biggest accomplishments during my 2+ years as an account manager. Now, I’m interested in bringing my success to Advocate Solutions.

I was enthusiastic to learn of Advocate Solutions’ goals for national growth and future potential for exciting career opportunities. I would like to bring my experience in problem resolution and my ability to execute marketing and sales plans to your organization.

• Overseeing and managing 50+ accounts while prospecting up to 200 companies

I’d like to set up an interview to discuss my past achievements and how I can use my experience to help further Advocate Solutions’ growth plans. Please let me know when you are available to meet.

Best Regards,

Natalie Byers

Darnell Darnoldson Account Manager | [email protected] | (123) 456-7890 | 123 Address Ave., Chicago, IL 60602

January 1, 2024

Arnold Abbyson Talent Recruiter BBB Corporate Services (123) 123-1232 [email protected]

Dear Mr. Abbyson,

Over the course of eight years at my current company, I have been humbled by the chance to work with several Fortune 500 clients and thrilled that I found success while doing so. My hope is that I can continue down that path of achievement at BBB Corporate Services.

I have long been impressed at both your organization’s reputation and the clients with which it works. Past successes like the below are examples of what I can bring to the table for those clients and your organization:

• Acted as lead negotiator on numerous multimillion-dollar deals
• Trained three up-and-coming account managers, who have all received promotions of their own
• Increased business volume from my current company’s top-tier clients by 200% over three years

I’d truly appreciate the opportunity for an interview with you, which would give us a chance to discuss how I can boost BBB Corporate Services’ capabilities in more detail. At your convenience, please let me know if there is a window in the near future that works for your schedule.

Stella Ayala Account Manager | [email protected] | (876) 543-2109 | 543 My Road, San Francisco, CA 90878

March 26, 2024

Kristie Cannon Senior Hiring Manager Figma (432) 098-7654 [email protected]

Dear Ms. Cannon,

Last year, I spearheaded a project to create a new set of promotional and educational materials that generated a 23% revenue increase. My strong leadership style and comprehensive product knowledge allowed me to lead my team to success. I hope to bring the same vision and industry expertise to the role of Account Manager at Figma.

As a seasoned account manager with 11+ years’ experience in the online design tool sector, the opportunity to contribute to the success of an innovative and fast-growing company like Figma appeals to me. I believe that the following attributes demonstrate that I can be an asset to your account management team:

• Achieving a 98% customer retention rate in 2020 thanks to my strong relationship management skills and outstanding customer service
• Growing revenue from existing clients by 32% by anticipating their business needs and suggesting additional applications of the company’s products and services

I look forward to meeting you to discuss how my extensive experience can help Figma grow its client portfolio in 2020. Please feel free to get in touch to arrange a convenient interview.

Stella Ayala

Account Manager Cover Letter Frequently Asked Questions

What’s the most important part of a cover letter -.

Any explanation you give for why the specific job opening or employer interests you. These details distinguish the cover letter from your resume and other application materials and can help you get past applicant tracking systems . They also set the stage for a good interview discussion about how you fit the role and the office’s work culture.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you have an extensive background as an account manager. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

How do I persuade the hiring manager of my skills? -

Show rather than just tell. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next job.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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3 Account Manager Cover Letter Examples Working in 2024

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• Write Your Account Manager Cover Letter

Creating an outstanding client experience that drives sales is where you thrive. Contracts are negotiated, strategies are developed, and customer relations are managed effectively with you on board. 

But did you create a cover letter optimized to supplement your account manager resume and relate well with specific company needs?

Client service is essential for any company to maintain long-term profitability, so hiring managers will review cover letters closely in the hiring process. Allow us to help with our research-driven account manager cover letter examples . Coupled with our AI cover letter generator , we can help you succeed in 2024.

Account Manager Cover Letter Example

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Copy this text for your account manager cover letter!

123 Fictional Avenue Austin, TX 73301 (123) 456-7890

August 20, 2023

Sophie Moore HomeAway 123 Fictional Lane Austin, TX 73301

Dear Ms. Moore,

Just as I harnessed the exhilarating pace and tangible synergy of a relay race throughout my time in competitive athletics, I now thrive on the thrill of guiding businesses toward their most illustrious victories. Witnessing clients who have trusted my guidance soar to new heights is a source of immense satisfaction. A fervent proponent of fostering collaboration and synergy with the vision to orchestrate successful partnerships that can yield astounding outcomes, I am eager to contribute to the iconic legacy of HomeAway as your next account manager.

HomeAway’s innovative conception, born out of an ambition to improve the vacation rental experience, resonates deeply with me. Drawing comparisons with my own experience, I steered my team at QuantumDigital to exceed our client retention rate by 17% and increase sales forecast accuracy by 23% through strategic account planning and advanced forecasting models.

There’s an inherent rhythm to managing accounts successfully; it’s akin to conducting a symphony where all pieces must come together harmoniously. Capitalizing on my analytical skills, I executed data-driven strategies at SpareFoot that boosted account growth by 19%.

I take pride in cultivating deep-seated relationships with stakeholders, which would provide significant value in aiding HomeAway further expand its market presence. At Main Street Hub, a fast-growing Austin-based social media marketing startup, I built a robust network of high-value clients through a strategic approach, resulting in a profit increase of nearly 14% in nine months.

Committed to exceeding expectations, I now look forward to the opportunity of discussing how my skills, experience, and passion can contribute to the continued success of HomeAway.

Aaliyah Anderson

ENCLOSURES Resume Application 2 letters of recommendation Academic transcripts

Why this cover letter works

• Soup up the vibe by connecting the hiring company’s mission and culture with your passion and abilities.

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Sales Account Manager Cover Letter Example

Copy this text for your sales account manager cover letter!

123 Fictional Avenue Memphis, TN 38088 (123) 456-7890

Jacob Mitchell TruGreen 123 Fictional Lane Memphis, TN 38088

Dear Mr. Mitchell,

Propelled by a seven-year trajectory of escalating success in the sales landscape, culminating in a noteworthy 23% surge in revenue at my previous engagements, I am eagerly putting forth my application for the sales account manager position at TruGreen.

At Vaco, I managed an expansive territory spanning diverse segments and industries, earning a 21.7% sales increase over two years through acute client-needs understanding and strategic approaches. My unique perspective on effective territory management catered to the dynamic market trends in each sector within my purview.

Through precise forecasting, consistent follow-ups, and tactical pitching strategies shortened the sales cycle by 44 days, fostering a 6.4% boost in total sales at AutoZone. This was possible through my innovative approach that dived deep into sales trends, reinforcing our sales strategies.

TruGreen’s commitment to superior lawn care services and strong customer relationships echoes my ethos and experience. I am excited to bring my sales growth acumen and strong client relationships to your team. Thank you for considering my application. I look forward to discussing how my skills can contribute to the continued success of TruGreen.

Jamal Al-Faisal

• Let your enthusiasm, energy, and confidence shine through, and explain why you’re the unbeatable fit for the company and its culture.

Key Account Manager Cover Letter Example

Copy this text for your key account manager cover letter!

123 Fictional Avenue Philadelphia, PA 17129 (123) 456-7890

Lily Lopez Aramark 123 Fictional Lane Philadelphia, PA 17129

Dear Ms. Lopez,

As a dedicated key account manager, my passion is to build and maintain sustainable client relationships, ensuring they receive unparalleled service and support. Aramark has long been a shining example of cultivating such relationships. Your unwavering commitment to serving a plethora of industries, from hospitals to universities, is an inspiration. I eagerly submit my application for the key account manager role, confident in my ability to contribute my market research, segmentation, and technical product support expertise to your sterling team.

I have had the pleasure of honing my expertise at Sysco, where I managed the highly demanding needs of 17 large-scale accounts, including hospitals and universities. But it wasn’t just about servicing these accounts but also about truly knowing them. I delved deep into market research, tailoring segmented strategies to meet each client’s needs. This meticulous attention to detail saw sales figures tick upwards by 23% over a little more than two years.

I also introduced new technical product lines to our portfolio, taking the lead in supporting deployment within client contexts. The outcome was an impressive 33% improvement in customer satisfaction ratings, while operational issues witnessed a dip of 37%. My journey continued at Zentis where I identified previously unrecognized market segments within the Philadelphia region, which spun the wheel on an annual growth rate increase by 31% for three consecutive years.

I am well-prepared to step into the key account manager role at Aramark to meet the challenge of delivering superior service to your esteemed clients. It would be a delight to discuss further the potential synergies between my experiences and the growth of your firm. I’m grateful for your time and look forward to exploring the possibility of working together.

Hugo Richard

• But more importantly, break down your professional experience with specific examples of strengths and wins. That includes identifying new business opportunities, reducing costs, and monitoring and spurring growth in specific companies.

Related cover letter examples

• Customer Service
• Product Manager

Relate to Each Company’s Needs in Your Account Manager Cover Letter

When working with clients, you probably tailor your sales pitches and profit maximization strategies to their specific needs to convert more deals. You should do the same with your cover letter. 

While writing your cover letter, focus on each company’s specific requirements mentioned in the job description. Will you be responsible for providing clients with quarterly performance metrics? Then, your ability to analyze data in HubSpot may be essential to include.

Grab attention with the greeting and intro of your account manager cover letter

Structure the intro and greeting of your account management cover letter similarly to how you’d open a proposal to a prospective client. You should relate to specific needs like negotiations and data analysis while showing how those skills will fit the company’s mission. 

It’s also best practice to address a specific person, just like you’d want to address clients by name to make your interactions personable. Review the company website or the job description to see if you can find the name of a hiring manager you can address.

What you don’t want to do is write something too generic where it could be written to any company looking for an account manager, like the opener below.

This needs more details! 

I saw your account manager job listing and thought right away that I would be the best fit for this opportunity. I have a few years of experience that I would be eager to apply to help you achieve your goals. 

Instead, go for an opener like the one below that shows how the candidate is a great fit to help TruGreen achieve its sales goals using specific metrics from experience. 

A great opener with specific experiences!

Use the body of your account manager cover letter to sell your experience

You know the business landscape revolves around metrics and results achieved to close deals and show clients why you’re the right solution for their needs. Your cover letter will also require the same types of details. 

The body of your account management cover letter should showcase a brief overview of what you’ve achieved in your career that directly relates to the specific needs of each company you’re applying to. 

For instance, if the job description mentions improving the client experience, you could explain how you implemented a new client correspondence system with Zendesk to help solve 94% of customer problems within 24 hours, leading to 98% positive satisfaction scores.  

A thorough body paragraph with relevant data!

Through precise forecasting, consistent follow-ups, and tactical pitching strategies, I shortened the sales cycle by 44 days, fostering a 6.4% boost in total sales at AutoZone. This was possible through my innovative approach that dived deep into sales trends, reinforcing our sales strategies.

Secure the interview with a strong closing and sign off for your account manager cover letter

When pitching to prospective clients, you know you need strong closing remarks about how your expertise benefitted them, which in turn helped close the sale. The same is true if you want your cover letter to land you an interview for your ideal account management position. 

Ideally, your closing should relate to the company mission and how your skills fit their needs. For instance, how you’ll use a consultative selling approach to connect with client needs and achieve company sales goals. 

Also, a light call to action at the end, like “I look forward to discussing the position further,” is a good idea to show your interest, just like it helps boost conversions on sales pitches. 

The closer below is a good start, but it lacks specifics based on what the company is looking for in account managers. 

Doesn’t connect with specific company needs! 

I believe my 13 years of experience make me an ideal fit to help you achieve your goals. Thank you for your consideration. I look forward to discussing this account manager position in more detail with you soon. 

Joe Douglas

Instead, aim for a closer like the one below that explains exactly how the applicant’s sales growth acumen and customer relations experience fit in with TruGreen’s desire to create a great customer experience. 

A highly specific closer that inspires action! 

Making who you address as specific as possible is important to show personability, which is a good sign you will relate well with clients. If you’ve analyzed the job description , company website, and social media like LinkedIn and can’t find a hiring manager’s name, you can simply lead with “Dear [company name] hiring manager.”

When working with clients, you probably try to match their tone in correspondence to ensure your message relates well with them. Do the same with your cover letter and match the tone to the job description . For instance, a company with a professional and knowledgeable style would appreciate a more formal cover letter emphasizing data about your work experiences , like how you boosted sales revenue or conversions.

Any work experience related to sales or customer relationship management would show you can succeed as an account manager without direct experience in the role. You could also emphasize knowledge gained through education in degrees like business management or marketing.  

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Account Manager Cover Letter Samples & Examples That Worked in 2024

Crafting a persuasive account manager cover letter doesn't have to be a headache. Certainly not with our guide, which brings you detailed tips, specific examples, and, of course, cover letter samples. Follow our advice, and you can create your very own cover letter that showcases your enthusiasm, skills, and key accomplishments in no time.

In this guide, we teach you all the essential elements you need to write a great account manager cover letter. Keep reading to learn all about:

• Formatting an account manager cover letter header & headline
• Creating a personalized greeting on your account manager cover letter
• Writing an attention-grabbing account manager cover letter introduction
• Showing your professional value as an account manager
• Ending your cover letter with a strong closing statement
• Accessing valuable resources for job-seeking account managers

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

1. Format properly your account manager cover letter header & headline

The first key elements of a strong account manager cover letter are a well-formatted header and headline.

A cover letter header refers to the block of text – most commonly found in the upper left corner of the document – that includes all the necessary information about the company and applicant.

The cover letter headline is similar to a title, composed of a concise one-sentence statement that grabs employers’ attention and previews the information found within the letter.

Below, we've provided more in-depth explanations and examples of each of these cover letter elements:

Formatting the header

When writing a cover letter header, you can vary the format and order of information according to the overall style you're going for with the document. Regardless of your aesthetic preferences, however, you should always aim to include:

• The name of the company you're applying to (& the specific department, when applicable)
• Your name and professional title
• Your professional contact information (phone number, email address, etc.)

Here is an example of a properly formatted account manager header that contains all the necessary information

To: Simple Business, Inc., Account Management Department From: John Smith , Professional Account Manager (123) 456-7890 | [email protected] | linkedin.com/in/john-smith

Writing the headline

To write the headline of your account manager cover letter, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Here is an example of a well-written headline from an account manager cover letter, followed by a quick breakdown of its components

My 3-Step Approach to Account Management & How I Will Build a Strong Clientele at Your Company

Trigger Word/Number : 3-Step Approach Keyword: Account Management Adjective: Build, Strong Promise: At Your Company – this addition at the end of the headline shows the employer that you will not only be discussing your skills but also relating these skills to their company’s needs.

Let your cover letter write itself — with AI!

2. create a personalized greeting on your account manager cover letter.

Following the header and headline is your cover letter greeting. There are two main greeting options to choose from: generalized or personalized .

A generalized greeting – such as “To Whom It May Concern” – used to be considered a standard form of greeting. However, employers nowadays often view this kind of greeting as too vague, or even lazy.

Comparatively, a personalized greeting that addresses a specific person or department shows you have great attention to detail and have taken the time to thoroughly research the company beforehand.

In some cases, you may be unable to uncover the exact person who will be reviewing your application. If this is the scenario you face, try out one of the following alternatives:

Greeting a recipient without a name

To the [Company Name] Team

To the [Company Name] Hiring Manager

3. Write an attention-grabbing account manager cover letter introduction

With your personalized greeting squared away, let’s move into writing the introductory paragraph of your cover letter . To write an effective and attention-grabbing introduction, you should include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Here is an example of how to write an account manager cover letter introduction

To the [Company Name] Hiring Manager,

I am a seasoned Account Manager with 5+ years of experience working in the FinTech industry. At a recent business conference, I had the pleasure of meeting your VP Jane Doe, who was kind enough to review my portfolio of work and offer me feedback. After seeing my rate of success with high-profile clients, Ms. Doe encouraged me to apply for this position.

Find out your resume score!

4. Show your professional value as an account manager

Once you've hooked an employer’s attention via your header, greeting, and introduction, it’s time to provide a more in-depth look into your professional value. To do so, you'll need to write between 2 to 4 body paragraphs that answer the following questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Accomplishments should always be a priority within your cover letter, as they help to show employers the real-life and quantifiable value you can bring to their company.

Here is an example of how to describe an accomplishment in an account manager cover letter

As the Account Manager for [Former Employer], I managed a portfolio of high-profile client accounts worth roughly $6.5 million in annual sales. Additionally, my personalized approach to client onboarding resulted in a 125% in business volume over a 2-year period.

5. End your account manager cover letter with a strong closing statement

To conclude your account manager cover letter, it’s essential to continue paying close attention to the details you provide. An effective closing statement should include:

• An enthusiastic sentence saying you’re looking forward to hearing from them
• An additional sentence stating you’ll follow up, including how you’ll contact them or how they can contact you
• A formal sign-off

Here is an example of a well-written closing statement on an account manager cover letter

I am eager to demonstrate how I can apply my account management experience and skills for your clients’ needs, as well as discuss my loyal clientele base that will follow me to your company should you choose to hire me. Within the next two weeks, I hope to connect directly with you via virtual meeting.

You may reach any weekday from 8 a.m. to 5 p.m. to at (123) 456-7890 to set up a meeting time.

With Appreciation,

[Applicant Name]

  Follow this cover letter outline for maximum success.

6. Top resources for job-seeking account managers

Now that you know how to make your account manager cover letter, it's time to start looking for the right job vacancies. Uncover the best work opportunities with these first-rate job search resources tailored specifically for you:

• Industry-specific job boards: Niche websites that gather job postings pertaining to your profession alone, like AccountManagementCrossing and Account Management Jobs , are the perfect option if you want to make your job search as straightforward as possible. 
• General job search platforms: Still, platforms like Indeed , Glassdoor , Monster , and SimplyHired can also yield compelling results. But, of course, you'll have to do a bit of sifting. 
• LinkedIn: Use LinkedIn for job searching, networking, and joining groups related to account management, such as the Account Managers Network .
• Professional associations: Joining organizations such as the Strategic Account Management Association (SAMA), the Account Management Skills & Development (AMSD), and the Business Relationship Management Institute (BRM Institute) can give you access to job listings, networking events, and training programmes. 
• Specialized media: To impress hiring managers during the job interview, you need to demonstrate knowledge of the latest industry developments, news, and strategies. Media like “ Selling Power Magazine, ” “ Sales & Marketing Management Magazine ,” or “ Customer Strategist Journal ” are great sources of the relevant information you might need. 
• Continuous education: Lastly, don't forget to grow your skill set. Thanks to online learning platforms like Coursera , edX , or LinkedIn Learning , finding courses that fit your career goals is easier than ever. 

Remember, every application and interview is a step closer to your goal. With determination and the right resources, you'll find the job that's meant for you. Keep believing in yourself and stay focused on your path!

Account Manager Cover Letter FAQ

How should i use keywords in my cover letter to make it pass the ats.

First of all, you need to closely examine the job posting and highlight any specific skills, qualifications, and industry terms mentioned. Then, make sure you incorporate them naturally throughout your cover letter to show that you meet the job requirements. For example, if the job description emphasizes "client retention" and "strategic planning," include these phrases when describing your relevant experiences and achievements.

What are some common mistakes to avoid in my cover letter?

The most common mistakes include: being too generic, using a one-size-fits-all approach, and focusing too much on what you want rather than what you can offer. Also, make sure your cover letter is free from any spelling and grammatical errors.

How can I ensure my cover letter stands out from the competition?

The best way to do this is by personalizing its content for the company and position you're applying for. Address the hiring manager by name, if possible, and mention something specific about the company that excites you. Additionally, include a compelling opening sentence to grab their attention. For example, you can share a unique success story that highlights your abilities and shows why you’re the perfect fit for the role.

How can I show my ability to handle difficult clients in my cover letter?

By demonstrating your ability to handle difficult clients. For example, share a specific scenario where you successfully managed a challenging situation. Describe the context, the actions you took to resolve the issue, and the positive outcome you've reached.

What is the ideal length for a cover letter when applying for an account manager position?

Your cover letter should be concise and to the point, ideally no longer than one page. Aim for 2-4 body paragraphs, plus an engaging introduction and a conclusion that reinforces your enthusiasm for the role and includes a call to action. This tried-and-true format ensures you provide enough detail to make a strong case for your candidacy without overwhelming the reader.

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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Account Manager cover letter examples

Are you hoping to secure your next role as an account manager?

If so, you need to give yourself every chance to secure an interview, and a strong cover letter is the perfect way to do that.

Find out how to showcase your most impressive skills and experience with our top tips and account manager cover letter examples in the guide below.

CV templates 

Account Manager cover letter example 1

Account Manager cover letter example 2

Account Manager cover letter example 3

These 3 Account Manager cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

How to write a Account Manager cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

When writing your Account Manager cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of Account Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Account Manager cover letter

So, what type of information should you write about in your Account Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

• Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
• Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
• The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
• Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
• Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Account Manager cover letter templates

Copy and paste these Account Manager cover letter templates to get a head start on your own.

I hope this email finds you well.

I am writing to express my strong interest in the Account Manager position at SanTech. With a recent MBA from the London School of Economics and a track record of academic excellence, I am eager to contribute my skills to a dynamic team.

During my studies, I honed my expertise in client retention strategy, multi-channel marketing, and contract negotiation. As a Marketing Assistant at Wonder Agency, I gained valuable experience in coordinating campaigns and utilizing CRM systems, playing a pivotal role in a digital marketing campaign that led to a 30% increase in website traffic and a 20% boost in online sales within a six-month period. With a passion for building positive customer relationships and a drive for sales growth, I am confident that I will excel in optimising client portfolios for your technology products.

Thank you for considering my application. I look forward to the opportunity to discuss how my enthusiasm and skills can add value to your organisation and I am available for interview at your convenience.

Daniel Seymour ¦ 07777777777 ¦ [email protected]

Hi Tiffany,

I hope you’re well.

As a seasoned National Account Manager with over 8 years of experience and a proven track record of achieving significant sales growth in the health and beauty industry, I am excited to apply for the National Account Manager role at GoGo Beauty.

During my tenure at Clear Beauty, I skilfully managed a team of 13 staff members and optimised a client portfolio worth £31 million annually. I am adept at delivering business targets, developing strong customer relationships, and negotiating viable retail contracts. Notably, I achieved a 13% sales growth in 2022, surpassing the UK market target by 4%. With a master’s in business administration and expertise in client procurement and tailored client support, I am confident in my ability to contribute to the success of your beauty brand.

I am eager to explore how my skills and achievements align with your company’s objectives and can be available for interview at your convenience.

Kind regards,

Sathnam Ahmad ¦ 07777777777 ¦ [email protected]

As an accomplished commercial Account Manager, I am excited about the opportunity to apply for the Senior Account Manager role at Markson Consulting.

With over 20 years of experience managing and developing combined account portfolios worth millions, I have consistently achieved exceptional sales growth and optimised client relations. In my latest role at SLT, I successfully introduced a 1-2-1 support system, resulting in a 20% improvement in client satisfaction ratings in just three years. As a National Account Manager for leading financial and management consultancies, I have honed my expertise in client retention strategy, contract negotiation, and account compliance. I am adept at collaborating with internal teams to deliver services with precision supported by a Level 5 CIPD qualification and MBA from Instead Business School.

I am eager to leverage my advanced skills and achievements to drive your company’s continued success and I am available for interview from next week.

Helen Ling ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Account Manager job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

21 Professional Account Manager Cover Letter Examples for 2024

Your account manager cover letter must immediately highlight your ability to build and maintain relationships. Convey your understanding of the importance of client retention and satisfaction. Demonstrate your strategic thinking and problem-solving skills in your account manager cover letter. Show how your approach to managing accounts has led to success in previous roles.

All cover letter examples in this guide

Senior Account Manager

Entry level Account Manager

Client Account Manager

Commercial Account Manager

Corporate Account Manager

Digital Account Manager

Key Account Manager

Logistics Account Manager

National Account Manager

Regional Account Manager

Strategic Account Manager

Technical Account Manager

Sales Account Manager

Account Coordinator

Enterprise Account Manager

Insurance Account Manager

Marketing Account Manager

E-Commerce Account Manager

Clinical Account Manager

Assistant Account Manager

Cover letter guide.

Account Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Account Manager Cover Letter

Key Takeaways

By Experience

Embarking on your job hunt, you've likely discovered that a standout account manager cover letter is a vital counterpart to your resume. It's your chance to weave a narrative around your proudest professional triumph, not just echo your CV. Striking a balance between formality and originality can be tricky, dodging the pitfalls of overused phrases. Your goal? A concise, one-page letter that opens the door to your next career opportunity. Let's dive in and craft a letter that gets you noticed.

• Step your best foot forward in the account manager cover letter introduction;
• Be inspired by other professionals' certified cover letters;
• Structure your account manager cover letter to feature what matters most;
• Close off your account manager cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your account manager cover letter (all you need to do is personalize it, and you'll be good to go).

If the account manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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• Regional Sales Director cover letter example

Account Manager cover letter example

PETER CONNOLLY

San Francisco, CA

+1-(234)-555-1234

[email protected]

• Emphasizing relevant experience: The mention of experience with specific sectors such as ENERGY, POWER UTILITIES, and HEAVY industries highlights the candidate's familiarity with the market and key clients relevant to the hiring company's field.
• Quantifiable achievements: Citing a specific financial accomplishment, such as the generation of $2,000,000 in new revenue by acquiring new accounts, provides a clear demonstration of the candidate's ability to drive growth and delivers a measurable track record of success.
• Related skills: This cover letter showcases skills in market analysis, project management, and digital marketing, demonstrating the candidate's diverse skill set and ability to contribute to various aspects of the business.

The format of your account manager cover letter: structure, fonts, margins, and more

Your account manager cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your account manager cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your account manager cover letter:

• Use the same font in your account manager cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
• Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
• Our cover letter builder follows industry standards for your account manager cover letter formatting - with a one-inch margin, surrounding your content.
• Always export your account manager cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a account manager cover letter

• Header: Include your name, contact information, and the date, which is important in establishing your professionalism and making it easy for the recruiter to contact you.
• Greeting: Address the hiring manager by name if possible to personalize your cover letter and demonstrate your attention to detail and interest in the company.
• Introduction: Clearly state the account manager position you're applying for and express your enthusiasm for the role, as this sets the tone for your interest and suitability for the job.
• Body: Highlight your key skills and experiences such as relationship-building, strategic account planning, and client retention, as these directly align with the core responsibilities of an account manager.
• Closing: Summarize your qualifications, express your desire to discuss how you can contribute to the company's success in an interview, and thank the recipient for considering your application, showing your professionalism and eagerness to engage further.

Key qualities recruiters search for in a candidate’s cover letter

• Proven track record in building and maintaining strong client relationships: Demonstrates the ability to establish trust and long-term partnerships essential for account retention and growth.
• Strong negotiation and conflict-resolution skills: Essential for successful contract renewals, upselling, and navigating customer concerns to ensure satisfaction and preserve business interests.
• Excellent communication and presentation abilities: Critical for clearly articulating the value of products/services, engaging with various stakeholders, and effectively conveying client needs internally.
• Strategic thinking and problem-solving: Indicates the capacity to contribute to client strategy development and offer creative solutions that align with both the client's and company’s objectives.
• Results-driven approach: Shows commitment to achieving sales targets and expanding account portfolios, which directly impacts company revenue and growth.
• Familiarity with CRM software and account management tools: Demonstrates technical competence for tracking client interactions, sales pipelines, and managing customer data efficiently.

How to personalize your account manager cover letter greeting

Before you start writing your account manager cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your account manager cover letter salutation .

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Hiring Manager's Name],
• Dear [Department] Director,
• Dear Search Committee,
• Dear [Job Title] Hiring Team,

Your account manager cover letter intro: showing your interest in the role

On to the actual content of your account manager cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your account manager cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your account manager cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Storytelling in the middle (or body) of your account manager cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your account manager cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

• you've grown your skill set, thanks to your achievement;
• you'd use the know-how you've gained in your new role;
• your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Final words: writing your account manager cover letter closing paragraph

The final paragraph of your account manager cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

• how you see yourself growing into the role;
• the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your account manager cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

Lacking experience: here's how to write your account manager cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your account manager cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Turning your account manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your account manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your account manager cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your account manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Account Manager cover letter examples

Explore additional account manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Resume Worded   |  Career Strategy

14 account manager cover letters.

Approved by real hiring managers, these Account Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Account Manager
• Senior Account Manager
• Customer Success Manager
• Client Success Manager
• Junior Account Manager
• Alternative introductions for your cover letter
• Account Manager resume examples

Account Manager Cover Letter Example

Why this cover letter works in 2024, company research and personal connection.

Showing that you've researched the company and mentioning a specific recent accomplishment demonstrates your genuine interest in working for them. Always try to find something unique about the company to mention in your cover letter.

Highlight Relevant Experience

Emphasize your relevant experience, such as years in the industry or a similar role, to show that you have the background needed for the position. Be sure to use specific numbers and accomplishments to back up your claims.

Linking Skills to Company Needs

Explain how your skills and experience directly relate to the company's needs. This not only shows that you understand the role, but also that you can provide value to the company.

Show Excitement for the Role

Expressing excitement for the role and company shows that you are passionate about the opportunity and that it's not just another job application. This will help you stand out from other candidates.

Identify with the company's culture

When you express admiration for the company's culture like you've done for Salesforce, it shows me that you've done your homework and that you're not just interested in the role, but in the organization as a whole. This aligns with the idea that the best employees are those who fit well within the company's culture.

Highlighting tangible achievements

When you mention a specific achievement like a 40% increase in customer retention, it tells me that you understand the metrics of success in your role and can deliver results. This is especially important for an Account Manager position where the end goal is often about customer retention and satisfaction. It's also a great move that you tied this achievement back to a key principle of Salesforce.

Showcasing leadership and collaboration

Leading a cross-functional team to boost your company's NPS shows that you can wear multiple hats and work well with different teams. It also hints that you're likely comfortable working in a complex, fast-paced tech environment. Also, you've provided another solid, quantifiable achievement - exactly the stuff hiring managers love to see.

Expressing genuine interest in the company

It’s clear that you've done your homework about Salesforce and its product offerings. By expressing your excitement about the company's technologies and the role, you're showing that you're not just looking for any job - you're looking for this job, at this company. That's a strong signal of motivation and potential loyalty.

Signalling readiness for next steps

By stating that you look forward to discussing alignment with Salesforce's needs, you're signalling that you're ready and eager to proceed to the interview stage. You're also subtly reminding me that you have relevant skills and enthusiasm to offer.

Ending on a polite note

Ending your cover letter by thanking me for considering your application is a nice final touch. It shows that you value my time and effort in the hiring process. Plus, you've managed to throw in a little bit about why you'd be a good fit one more time.

Show genuine enthusiasm for the company

Expressing true interest in the company's impact shows you're not just looking for any job, but you are passionate about what this specific company does.

Demonstrate your sales success

Sharing specific achievements and how you reached them proves your ability to grow sales and manage accounts effectively.

Connect your experience to company goals

Linking your past work and passion to the company's objectives illustrates how you can contribute to its future success.

Highlight adaptability and desire for growth

Showing eagerness to work in dynamic environments and with new technologies indicates you're ready to face challenges head-on.

Express eagerness for a conversation

Closing with an invitation to discuss your contributions further demonstrates professionalism and proactive interest in the role.

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Share what connects you to the company mission

Starting with your alignment to our mission instantly makes your cover letter stand out. It tells me you're here for more than a job—you're here to contribute to a shared goal.

Highlight your client management achievements

Detailing your success in onboarding new clients and driving revenue increases provides hard evidence of your capabilities as an account manager. It's exactly this kind of impact we're looking for.

Emphasize your dedication to client relationships

Stating your excitement to build long-lasting relationships with clients shows me you understand the core of the account manager role. It's about connections, not just transactions.

Show enthusiasm for teamwork and collaboration

Expressing your eagerness to contribute to our mission through teamwork reveals your collaborative spirit. It's a reminder that you're ready to be a part of something bigger.

Conclude with a forward-looking statement

Ending your letter by looking forward to discussing your role in our success sends a proactive and positive message. It shows you're ready to take the next step.

Show your enthusiasm for the company

When you express excitement about the company and its products, it shows you have a real interest in what they do. This makes me think you will fit well with our culture.

Highlight your sales success

Talking about how you've exceeded targets and grown your portfolio tells me you can bring real results. It's important to see that you have a track record of success.

Demonstrate understanding of client needs

Your ability to tailor solutions and provide great service is crucial. It shows you're not just about sales, but also about making sure clients are happy.

Share your passion for team development

Your interest in mentoring and improving team performance is very appealing. It tells me you're not just focused on your success but also on making the team better.

Express desire to contribute to growth

By wanting to discuss how you can help the company grow, you're showing that you're thinking about the future and how you can be a part of it. This forward-thinking approach is what we look for.

Senior Account Manager Cover Letter Example

Showcase your achievements.

When you mentioned your track record at Resume Worded, you didn't just list your responsibilities - you backed it up with tangible results. By pointing out how you increased client retention and expanded business, you're giving me a clear picture of what you could potentially achieve at Salesforce. Always remember, recruiters love numbers!

Communicating major accomplishments

Having managed and expanded over 50 accounts with a significant revenue increase is definitely something to brag about. This shows that you can handle a large portfolio and have a strong impact on the bottom line - both key in a senior role.

Displaying innovation and problem-solving skills

Developing a predictive analytics tool to reduce churn is a clear demonstration of your ability to think strategically, innovate, and solve problems. It also tells me that you have a good understanding of technology - important for a Senior Account Manager role at a tech-focused company like Google.

Showing enthusiasm for the company and role

You've expressed admiration for Google's work and a genuine desire to contribute with your own skills. This enthusiasm can set you apart - it tells me that you're truly interested in Google and would likely be a motivated, committed employee.

Highlighting domain expertise

Your eagerness to dive into the complexities of digital advertising tells me you're not afraid of challenges and you're keen to apply your skills in this specific field. This aligns well with a Senior Account Manager role, where having deep industry knowledge is crucial.

Expressing confidence in future contributions

When you express confidence about contributing to Google's innovative projects, it tells me that you're not just thinking about what Google can do for you, but also what you can do for Google. This mindset is a strong indicator of potential for success in a role like Senior Account Manager.

Share a memorable marketing achievement

Telling a story about a specific, successful campaign you ran makes your application memorable and demonstrates your marketing expertise.

Showcase your versatility with clients

Highlighting your experience with a wide range of clients shows that you're adaptable and capable of understanding different needs and challenges.

Emphasize your data-driven approach

Discussing how you use data to inform strategies and achieve results showcases your analytical skills and your focus on measurable success.

Convey your passion for team collaboration

Expressing excitement about working with a team indicates you value collaboration and are eager to contribute to collective success.

Express your commitment to company growth

Concluding with your desire to impact the company's growth and client success reinforces your dedication and aligns your goals with the company's.

Connect your values to the company's mission

When you mention a company's mission and how it aligns with your personal values, it shows you've done your research and are genuinely interested in what the company stands for.

Show your senior account manager impact

Detailing your experience with clear examples, like managing key accounts and driving revenue growth, demonstrates your capability to handle responsibilities and achieve results.

Emphasize your eagerness to contribute

Expressing excitement to use your experience for the company's benefit underlines your proactive attitude and readiness to tackle challenges.

Highlight alignment with company values

Stating that your skills and experiences match the company's values suggests a natural fit, which is compelling for hiring managers looking for someone who can seamlessly integrate into their team.

Express gratitude and eagerness for the next steps

A polite thank you and an eagerness to discuss your application further is a respectful way to close your cover letter, leaving a positive impression.

Connect your admiration with your experience

Linking your respect for the company's philosophy with your own success in the field shows you're aligned with our values and goals. This alignment is key to a strong working relationship.

Quantify your achievements

Providing specific numbers like revenue targets exceeded and client upselling percentages gives a clear picture of your impact. This level of detail helps us understand your potential contribution to our team.

Emphasize your role as a strategic advisor

Highlighting your passion for being more than just a salesperson but a trusted partner to clients adds great value. It's the kind of relationship-building we need.

Leverage your expertise for client success

Showing how you can use your skills to help clients get the most out of our services demonstrates a deep understanding of both our platform and the needs of our clients.

Invite further discussion on your impact

Expressing eagerness to discuss how you can help the team succeed shows you're proactive and serious about making a positive difference. It's a strong closing statement for your cover letter.

Customer Success Manager Cover Letter Example

Use real examples from your experience.

Sharing a specific moment when you felt powerful using the company's product shows me you understand what we do and the impact of our work. This tells me you're already a part of our journey.

Show your team leadership and problem-solving skills

Mentioning your role in building a team and enhancing customer satisfaction demonstrates your capability to lead and innovate. It's crucial for a customer success manager to not just manage, but actively improve processes.

Connect your passion with your qualifications

When you express how your love for our platform combines with your professional experience, it highlights a unique qualification—you're not just skilled, you're motivated by what we do. This is exactly what we need.

Demonstrate understanding of client relationship building

Your enthusiasm for understanding and solving clients' challenges shows me you're the kind of customer success manager who doesn't just meet targets but genuinely cares about client outcomes.

Express eagerness to join the team

Closing by reiterating your excitement about the role makes your application memorable. It's not just about what you've done, but what you're eager to do with us that catches attention.

Client Success Manager Cover Letter Example

Share your passion for the industry.

Expressing how a company's mission resonates with you personally shows your enthusiasm for the role and the industry, making you a more memorable candidate.

Demonstrate your client success manager achievements

Providing specific examples of how you’ve driven client success and contributed to process improvements showcases your direct impact and problem-solving skills.

Showcase your approach to client success

Highlighting your client-centric approach and eagerness to solve problems indicates your understanding of what drives success in a client success manager role.

Illustrate your continuous learning in e-commerce

Showing your passion for staying current with industry trends and technologies conveys your initiative to bring fresh insights and solutions to the company and its clients.

Close with appreciation and forward-looking enthusiasm

Thanking the hiring manager for their consideration and expressing your desire to further discuss your fit for the role is a courteous and professional way to end your cover letter.

Junior Account Manager Cover Letter Example

Show your alignment with the company’s mission.

When you connect your personal values and career goals to the company's mission, it demonstrates a deeper level of interest and understanding of what the company stands for. This connection can set you apart as a candidate who is not just looking for any job, but specifically aims to grow and contribute within the specific context of Zendesk’s goals.

Demonstrate initiative in past roles

Highlighting a specific instance where you took the lead to improve a process shows your ability to identify areas for improvement and act on them. This example not only illustrates your initiative but also your tangible impact on improving client experience and operational efficiency, which are key qualities of a successful junior account manager.

Emphasize your commitment to service excellence

Stressing your strong organizational skills, attention to detail, and dedication to outstanding service delivery speaks directly to the heart of what makes a great junior account manager. Your excitement about bringing these qualities to the team suggests a proactive and enthusiastic approach to your work, which is highly attractive to employers.

Highlight your adaptability and value addition

By describing yourself as a quick learner who actively seeks opportunities to contribute, you are showcasing your adaptability and eagerness to add value. This reflects well on your potential to not just fit into the role but also to evolve and take on increasing responsibilities, aligning with the needs and challenges of the company.

Express eagerness for a follow-up discussion

Ending your cover letter with a polite request for an opportunity to discuss how your skills and experiences align with the role demonstrates your genuine interest in the position. It also shows that you are proactive and eager to move forward in the selection process, making you a memorable candidate.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Account Manager Cover Letter Examples & Writing Tips

Use these Account Manager cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table of Contents

Account manager cover letter example 1, account manager cover letter example 2, account manager cover letter example 3, account manager cover letter writing tips.

Account managers work with clients to plan, develop, and implement marketing strategies. Account managers may be responsible for tracking sales performance, setting goals, and handling account issues.

To land an account manager job, you need to show hiring managers you’re the right person for the job. To do that, you need a cover letter that clearly communicates your strengths and why you’re the best candidate for the job.

Follow these examples and tips to write an account manager cover letter that will impress hiring managers.

I would like to take this opportunity to express my sincere interests in the post of Accounts Manager vacant at your firm. Being a sales-driven individual with a methodical, dedicated, and enthusiastic approach toward generating new contracts and fostering inbound leads, I am certain in my ability to contribute positively to your organization.

I have more than seven years of experience in managing, creating and maintaining relationships with important clients and leading different sales teams. During my job as an accounts manager with my current and previous employers, I have adequately demonstrated an ability to consistently achieve and exceed targets.

My knowledge of account management is second to none and includes the ability to correctly identify and understand clients’ business goals and develop customized strategies and plans for each client to allow them to meet their business goals quickly and efficiently.

I have a strong financial and business acumen and a proven track record of maintaining long-term business and mutually-profitable relationships with clients. Here are some of the other skills I excel in:

• Communication skills (both written as well as oral)
• Presentation skills
• Computer skills (I have a strong working knowledge of all relevant accounts and people management software)
• Team management skills
• Sales skills

On several occasions I have received recognition and awards from senior management; the most coveted being the two back to back “Employee of the Year (2011 and 2012)” awards from my current employer.

All in all, I am confident that I match your job requirements perfectly and have the expertise to become an integral part of your team.

My resume, attached to this job application, gives you detailed information on my professional achievements, skills, and qualifications. I look forward to meeting you in person to discuss my application further.

I am writing in response to your advertisement for the Accounts Manager position that appeared in the local newspaper today, and would like to present my application for this position. Given my professional experience and educational background, I am confident in my ability to become a key member of your company.

I hold a post graduate degree in Accounting and have a total experience of 8 years in accounting. As an account manager, I am responsible for maintaining and expanding business relationships with strategically important clients, accomplishing assigned strategic account objectives, and meeting sales quotas.

My key job responsibilities include:

• Understanding the requirements of clients assigned to me and developing plans for the development of each client
• Coordinating the involvement of personnel of other departments, including management, support, and service resources, to ensure account objectives and clients’ expectations are met efficiently and timely
• Meeting assigned targets for strategic objectives and sales volume in accounts assigned to me
• Assisting in the planning of financial milestones, performance objectives, and critical milestones for a five-year, three-year, and one-year period
• Maintaining high customer-satisfaction ratings that are in accordance with company standards

Besides my strong passion for sales and a hunger to surpass set targets, I offer to you superior negotiating and presentation skills. In addition, I am adept in identifying new business opportunities and closing deals, two qualities that have allowed me to make significant contributions to my present employer’s growth.

My strong work experience, professional skill sets, and business knowledge give me enough reason to believe that I would quickly fit into your talented and close-knit team. While my resume, enclosed with this application, adequately apprises you about my experience and qualifications, I feel that a meeting between us will give me a better chance to explain in length how I can contribute to your firm.

Please accept this as an application for the Account Manager Position you have posted online. I would appreciate your consideration of my attached resume that depicts my business characteristics and educational background.

I pride myself on my communication and public relations skills. My diverse sales experiences at The Rochester Business Journal, National Income Life Insurance Co., and Delta Sonic Corporation have provided me with the opportunity to learn from a variety of consumer situations. Customer satisfaction has always been a priority for me as I understand the importance of return business and ‘buzz’ marketing. I have enjoyed continued positive client relationships in all of my sales and marketing positions due to my lively personality and enthusiasm. Working at these different sales positions has instilled in me the importance of attention to detail. I have shared with others my motto that “€œthe customer may not recognize what you did, but they will notice what you neglected to do”.

I am a very driven individual that takes initiative in all situations, especially while working as a team member. I take pride in my ability to communicate with people no matter what their age or station in life. I enjoy dealing with the public on a social or business level. I am very conscientious about meeting deadlines and completing tasks unsupervised. If given the opportunity to accomplish an assignment, I can develop a plan that will meet the needs of the project. I was granted increasing responsibilities and hands-on training at Year-Around Tax Service throughout my collegiate career. That position allowed me to utilize my analytical skills through data input of corporate financials, as well as solidifying my public relations abilities by means of constant customer interaction.

Even though my resume provides a summary of my background and experiences, I would like to meet with you in person to discuss any available opportunities within your company. I can be reached any time at. I look forward to hearing from you.

Highlight Communication Skills

Communication is the key to success in any job, especially as an account manager. So, when you’re crafting your cover letter for a position in this field, be sure to point out how you excelled at communicating with clients and team members.

For example: “I was able to understand what my client was aiming for and convey it effectively.” Or “I streamlined internal communication so we could get things done faster.” If possible, include specific examples of how you improved communications within the company or with your clients.

Talk about your past successes

In your cover letter, talk about successful projects you’ve worked on and how they relate to the job at hand. Keep it brief, but make sure that you can show how you’re a great fit for the role. You can also use this opportunity to address potential concerns or questions that hiring managers may have.

Identify the hiring manager

When applying for a job, it’s not always easy to find the hiring manager’s name. But if you know who will be making the decision on your application and cover letter, make sure to address them directly in your cover letter. By doing so, you add an extra personal touch that shows employers you are willing to go above and beyond what is required of applicants.

Proofread your cover letter

Cover letters for account managers must be succinct and compelling. Every word counts, so avoid cluttering the page with unnecessary words or phrases. Take care to proofread your cover letter before submission to ensure that it’s error-free and that you can convey why you are qualified for the position in a brief paragraph.

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Project Manager Cover Letter Examples & Writing Tips

Key Account Manager Cover Letter Example

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Start your Key Account Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or professional status. Immediately follow this with a compelling statement about your suitability for the role. This could be a brief summary of your key achievements, a description of your key account management skills, or an explanation of why you're particularly interested in the company or role. This opening should be engaging and tailored to the job description, demonstrating your understanding of the company's needs and how your experience and skills make you the best candidate to fulfill those needs.

The best way for Key Account Managers to end a cover letter is by summarizing their key skills and experiences, expressing enthusiasm for the role, and inviting the reader to continue the conversation. For example: "I am confident that my experience in managing key accounts and my ability to build strong client relationships make me an excellent fit for this role. I am excited about the opportunity to contribute to your team and would welcome the chance to discuss how I can help achieve your goals. Thank you for considering my application." This ending is assertive yet polite, and it reiterates the candidate's suitability for the role. It also opens the door for further communication, which is crucial in a role that involves relationship building and negotiation.

Key Account Managers should include the following elements in their cover letter: 1. Introduction: Start with a brief introduction about yourself, your current role, and how you came across the job opportunity. 2. Experience and Skills: Highlight your relevant experience in key account management. This could include your ability to manage and grow key accounts, your experience in developing and implementing account strategies, or your ability to build strong relationships with key clients. Be specific about the industries you've worked in and the types of clients you've managed. 3. Achievements: Showcase your achievements, such as how you've increased sales, improved client relationships, or contributed to business growth. Use quantifiable data where possible to demonstrate your success. 4. Understanding of the Company: Show that you've done your research and understand the company's products, services, and market position. Explain why you're interested in working for the company and how you can contribute to their goals. 5. Soft Skills: Highlight your soft skills that are relevant to the role, such as communication, negotiation, problem-solving, and leadership skills. 6. Closing: In your closing paragraph, express your interest in the role and your eagerness to discuss the opportunity further in an interview. Remember, your cover letter should complement your resume, not repeat it. It's your chance to tell a story about your career and show why you'd be a great fit for the role.

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