cover letter digital asset manager

Resume Worded   |  Career Strategy

14 it asset manager cover letters.

Approved by real hiring managers, these IT Asset Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• IT Asset Manager
• Senior IT Asset Manager
• IT Asset Coordinator
• Senior IT Asset Specialist
• Senior IT Asset Management Specialist
• Alternative introductions for your cover letter
• IT Asset Manager resume examples

IT Asset Manager Cover Letter Example

Why this cover letter works in 2024, impressive results and impact.

The cover letter demonstrates the candidate's ability to achieve tangible results in their current role. This showcases their competence and gives the hiring manager confidence in their ability to perform in the new role.

Linking Skills to Company Needs

By linking their skills and experience to the needs of the company, the candidate shows they have thoughtfully considered how they can contribute to the organization. This makes their application more compelling and targeted.

Adaptable to Different Environments

Highlighting their experience in diverse settings, the candidate demonstrates adaptability and versatility. This is important for any role, but especially one in a dynamic industry like technology.

Connecting Past to Present

Showing how your past experiences directly link to the job you're applying for, like linking your early use of Microsoft products to your current IT asset management role, creates a story and personal connection. This helps the hiring manager envision you in the role, and it also shows your passion for the industry and the company.

Quantifying Impact

By quantifying your achievements with precise metrics, you prove that you've made a significant impact in your previous roles. Here, you've shown that you not only implemented a new IT asset tracking system, but also that it led to a 30% increase in efficiency and substantial cost savings. This is concrete evidence of your effectiveness as an IT Asset Manager.

Showcasing Future Potential

It's not enough to just talk about past achievements. By highlighting how you can apply your skills to manage Microsoft's vast IT infrastructure more efficiently, you're essentially painting a picture of your future potential. This shows that you're forward-thinking and are excited about the challenges the role would offer.

Highlighting Specific Achievements

It's not just about saying you've done good work, it's about showing it through real results. You've managed to explain how your implementation of a cloud-based system led to a significant cut in operational costs. It's a strong, measurable result that speaks to your ability to make smart and beneficial decisions.

Demonstrating Impact through Numbers

You've clearly shown the impact of your work by providing hard data. Cutting down manual tracking time by a whopping 75% paints a vivid picture of efficiency and effectiveness. It's a concrete testament to your ability to lead a team and develop tools that profoundly improve operations.

Aligning your Beliefs with the Company's

By specifically pointing out how Google's use of AI aligns with your views on asset management, you're emphasizing a shared vision. It shows that you've done your homework about the company, and that you're not just a skilled professional, but someone who truly gets and respects their approach.

Expressing Enthusiasm for Contribution

You're not only excited about joining Google, but you're also excited about what you can bring to the table. It gives the impression that you're not just looking for a job, but a place where you can make a significant contribution, which is something recruiters love to see.

Show your enthusiasm for the company

When you express a strong interest in the company's mission or products right at the start, it shows you're not just looking for any job. You want this job.

Demonstrate your it asset management impact

Talking about how you've made processes better or saved money in your past roles proves you can do the same here. It's not just about the tasks you've done, but the difference you've made.

Highlight your negotiation skills

By mentioning your success in vendor management and contract negotiation, you show you have the skills to manage costs and ensure the best deals for the company, which is key in it asset management.

Connect your passion with the company's mission

Explaining what excites you about the company's future and how you see yourself contributing creates a link between your goals and theirs. It's compelling when your vision aligns with the company's.

End with a strong call to action

Politely expressing your eagerness to discuss your contribution in more detail invites the next step in the hiring process, displaying professionalism and initiative.

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Connect your vision with the company's

Starting with how you see the company's position in the industry indicates you're forward-thinking and ambitious.

Emphasize asset lifecycle and cost optimization

Your focus on optimizing IT assets and driving savings highlights your strategic approach to asset management.

Showcase your global initiative leadership

Talking about leading a significant cost-saving initiative across countries proves your ability to manage complex, global challenges.

Highlight interest in technology trends

Expressing enthusiasm for leveraging new technologies in asset management shows you're innovative and adaptive.

End with eagerness to contribute to success

Closing by looking forward to discussing how you can contribute frames you as eager and ready to add value.

Show your excitement for the IT asset manager role

Starting your cover letter by expressing enthusiasm for the position and the company sets a positive tone and shows you're genuinely interested.

Highlight your IT asset management skills

Detailing your experience in improving IT asset management processes proves you have the skills to add value to the team.

Demonstrate how you're a good fit for the IT asset manager position

Linking your past achievements to how they have prepared you for this role helps the hiring manager see you in the job.

Assert your impact as an IT asset manager

Confidence in your ability to contribute significantly demonstrates your readiness for the role and your potential to drive results.

End with graciousness

Closing your letter by thanking the reader for their time is courteous and leaves a positive impression.

Senior IT Asset Manager Cover Letter Example

Expressing understanding of role.

This sentence demonstrates your understanding of the importance of IT asset management in supporting a company's technological infrastructure. That's a key insight employers look for. It shows that you grasp the big picture and are cognizant of the broader impact of your role.

Demonstrating Problem-Solving Skills

By discussing how your initiative resulted in a 40% improvement in asset tracking accuracy and substantial cost savings, you're proving your problem-solving skills and ability to take initiative. This proves your ability to identify opportunities for improvement and implement effective solutions.

Highlighting Leadership Skills

The experiences you've described have given you valuable skills in strategic decision-making, team leadership, and efficient IT asset management. By highlighting this, you are positioning yourself as a leader who can handle complex, high-level tasks and drive a team to success.

Aligning with Company's Needs

By recognizing Amazon's vast IT infrastructure and seeing it as an opportunity for you to contribute significantly, you're aligning yourself with the company's needs. You're essentially saying, "I see what needs to be done, and I'm the one to do it." This shows your confidence and your readiness to add value.

Describing the Impact of your Leadership

By sharing how your leadership led to uncovering inefficiencies and reducing IT overhead costs, you're demonstrating your ability to lead and make significant improvements. It's a strong testament to your ability to manage resources effectively and make a tangible impact.

Showing Initiative and Results

You didn't just wait for opportunities to come, you sought them out. Initiating a strategic partnership, streamlining management, and saving the company money are all examples of your proactive approach and results-oriented mindset. This shows that you're not just a manager, but an innovator.

Commending the Company's Approach

By recognizing and appreciating Microsoft's use of machine learning, you're showing that you value the same innovative approaches to IT asset management. It demonstrates your forward-thinking mindset and your alignment with the company's vision.

Expressing a Personal Connection with the Company

You've not only expressed your interest in the position, but you've made it personal by admitting that working at Microsoft is a dream come true. This emotive statement emphasizes your passion and desire to be part of the company, which can be a powerful motivator for recruiters.

Admire the company's achievements

Starting your cover letter by acknowledging the company's accomplishments shows respect and genuine interest in their work, setting a positive tone for the rest of the letter.

Showcase your strategic asset management experience

Mentioning your experience in handling complex it asset management tasks demonstrates your capability to oversee significant responsibilities, which is crucial for a senior role.

Emphasize leadership in cost reduction

Detailing your leadership in initiatives that led to substantial cost savings highlights your strategic thinking and ability to significantly impact the bottom line, which is highly desirable in a senior position.

Express your excitement for teamwork and technology

Sharing your enthusiasm for working with top professionals and utilizing advanced technology illustrates your appreciation for collaboration and innovation, key aspects of a senior it asset manager role.

Invite further discussion with confidence

Closing your letter by looking forward to a conversation about your ability to contribute to the company's success demonstrates confidence in your qualifications and eagerness to engage further.

IT Asset Coordinator Cover Letter Example

Show your personal connection to the company.

Talking about your positive experiences with the company's products makes your interest seem genuine.

Detail your relevant experience

Mentioning specific achievements and the impact you've had in past roles shows you're capable.

Highlight negotiation and cost-saving skills

Discussing your ability to manage costs effectively demonstrates valuable financial acumen.

Express enthusiasm for teamwork and innovation

Showing excitement to work with a team and innovate indicates you'll contribute positively to the company culture.

Close with an understanding of the company's mission

Ending by aligning with the company's goals shows you're not just a fit for the role, but also for the company at large.

Align with the company's mission

Demonstrating that a company's goals resonate with you is a powerful way to start a cover letter. It tells me you've done your homework and aren't applying randomly. This alignment suggests you'll be a motivated and committed employee.

Demonstrate your it asset coordination experience

Listing your hands-on experience with asset lifecycle and inventory management gives me confidence in your abilities. It's refreshing to see specific examples of how you've contributed in past roles, rather than vague statements.

Show enthusiasm for learning and growth

When you express a willingness to learn and engage with new technologies, it sends a strong signal that you're open to development and innovation. For me, this trait is crucial in a field that's always evolving.

Express a collaborative mindset

Ending your letter with a forward-looking statement about participating in our initiatives demonstrates a readiness to be part of our team. This approach tells me you're not just seeking employment but an opportunity to contribute to something bigger.

Show your enthusiasm for the it asset coordinator role

Starting with a clear expression of interest shows you are not just looking for any job, but you are excited about this specific position.

Demonstrate your relevant experience

Explaining how you improved processes in past roles makes it easier to see how you can be a valuable team member.

Connect your goals with the company’s mission

When you talk about your excitement to contribute to the company’s goals, it shows you've done your research and are already thinking about how you can help.

Confidence is key for an it asset coordinator

Asserting your belief in your ability to excel in the role reassures the hiring manager of your potential fit.

Politeness goes a long way

A simple thank you can leave a lasting, positive impression, showing your professional manners.

Senior IT Asset Specialist Cover Letter Example

Connect with the company's values.

When you show that a company's values excite you, it highlights that you're not just looking for any job – you're looking for this job. It makes a hiring manager see you as a potential fit right away.

Show your it asset management impact

Detailing specific achievements with numbers proves that you can bring real, measurable benefits to the role. This approach reassures me that you have the skills to make a positive difference in our company.

Express eagerness to apply your skills

Stating your excitement about using your skills in a new environment shows your readiness to contribute and adapt. It tells me you're not just looking for a change but are keen to grow with us.

Highlight your desire to engage with company goals

By expressing a desire to learn more about our vision, you're showing initiative and a genuine interest in our direction. This makes you stand out as someone who's truly invested in our future.

Senior IT Asset Management Specialist Cover Letter Example

Connect your passion with the company’s mission.

Mentioning your admiration for the company's work and aligning it with your interest shows you're a culturally fit.

Showcase your senior IT asset management achievements

Providing specific examples of your successes in IT asset management illustrates your capability to deliver results and handle responsibilities at a senior level.

Express eagerness to bring expertise to the new role

Stating your excitement about contributing to the company’s goals indicates your proactive attitude and motivation to make a difference.

Highlight your potential impact as a senior IT asset management specialist

Asserting your confidence in making a significant contribution showcases your self-assurance and understanding of the role's importance.

Thank the reader professionally

A polite acknowledgment of the reader's time and consideration respects their effort and concludes your letter on a warm note.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

• Asset Management cover letter examples

To secure Asset Management jobs, firstly you need to get your CV in front of the employer.

And to do that you will need a strong cover letter.

But writing a cover letter which stands out from the crowd and encourages recruiters to read your CV is not always easy.

So, we have created 3 Asset Management cover letter examples to give you some inspiration, along with a full guide on how to create your own winning cover letter.

Guide contents

How to write a Asset Management cover letter

• What to include in a Asset Management cover letter

CV templates 

Asset Management cover letter example 1

Asset Management cover letter example 2

Asset Management cover letter example 3

These 3 Asset Management cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Asset Management cover letter

Your Asset Management cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

To round up

Writing an impressive cover letter is a crucial step in landing a Asset Management job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Asset Manager Cover Letter Example (Free Guide)

Create an asset manager cover letter that lands you the interview with our free examples and writing tips. use and customize our template and land an interview today..

Are you looking for the perfect cover letter to accompany your asset manager resume? Look no further! Our Asset Manager Cover Letter Guide provides everything you need to know to create a professional, effective, and convincing cover letter and stand out from the crowd. From the basics of what an asset manager cover letter is, to the structure and content to include, our guide has everything you need to secure your dream asset manager job.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Asset Manager Cover Letter Sample

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Dear [Hiring Manager],

I am writing to express my interest in the Asset Manager position at [Company Name]. With over [X] years of experience in asset management, I believe I am well qualified for this role.

In my current role as Asset Manager at [Company Name], I am responsible for overseeing the management of all the company's assets. Over the course of my tenure, I have implemented a number of initiatives and processes to ensure that all assets are properly tracked, maintained, and safeguarded. I have also managed the budget for asset purchases and repairs, as well as conducted regular audits to ensure compliance with all applicable policies and regulations.

I have extensive experience in developing and maintaining asset databases, as well as devising and executing asset management plans. I am well-versed in the latest asset management technologies and have a deep understanding of asset control and inventory management. I am also highly skilled in identifying, evaluating, and mitigating potential risks associated with asset management.

In addition to my technical skills, I have a strong work ethic and a commitment to providing excellent customer service. I am a team player and I am always looking for ways to improve processes and increase efficiency. I am confident that I have the necessary skills and experience to make an immediate and positive impact on the Asset Management team at [Company Name].

I am eager to discuss my qualifications with you further and I am available for an interview at your earliest convenience. Please feel free to contact me at [Phone Number] or [Email]. Thank you for your time and consideration.

[Your Name]

Why Do you Need a Asset Manager Cover Letter?

• A Asset Manager cover letter is a great way to introduce yourself and your qualifications to a potential employer.
• It is a way to express your excitement and enthusiasm for the position and to show that you are a great fit for the role.
• A solid cover letter can help you stand out from other applicants and demonstrate your commitment to the role.
• It can also provide an overview of your qualifications, experience, and skills that make you the ideal candidate for the job.
• A well-crafted cover letter can help you make a strong impression on the hiring manager and show that you are the right person for the job.

A Few Important Rules To Keep In Mind

• Keep your cover letter concise and to the point – no more than one page.
• Start with a professional greeting, introducing yourself and stating the position you’re applying for.
• Highlight relevant experience and skills, drawing from your resume and emphasizing why you’re the right candidate for the job.
• Mention any awards, certifications, or special qualifications you have that are applicable to the job.
• Explain why you’re interested in the company and position, and how you can contribute to the organization.
• Close with a brief summary of your qualifications, expressing your enthusiasm for the job.
• Proofread your letter for errors, and check for clarity and cohesion.

What's The Best Structure For Asset Manager Cover Letters?

After creating an impressive Asset Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Asset Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Asset Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As an experienced Asset Manager, I am confident that I have the necessary skills to make a positive impact at your organization. With a successful track record of managing a diverse portfolio of assets and developing strategies for their successful management, I believe I can bring a valuable contribution to your team.

I am highly organized and detail-oriented, and I have a proven ability to track and monitor assets while working closely with multiple stakeholders. I understand the importance of asset management and can develop strategic plans to ensure maximum return on investments. I am also adept at analyzing data, identifying trends, and making informed decisions that will benefit the organization in the long run.

Furthermore, I have excellent communication and interpersonal skills, which I have used to successfully build relationships with vendors and stakeholders. I am also well-versed in using various software and applications related to asset management and have a good understanding of the industry trends and regulations.

I am confident that I can be a valuable asset to your team and I am eager to share my knowledge and experience to help your organization reach its goals. I look forward to discussing my qualifications and potential contributions to your team in further detail.

• Key Qualifications:
• Extensive experience in asset management
• Adept at analyzing data, identifying trends, and making informed decisions
• Excellent communication and interpersonal skills
• Highly organized and detail-oriented
• Well-versed in using various software and applications related to asset management
• Good understanding of industry trends and regulations

I am confident that I have the required qualifications and experience to make a significant contribution to your organization. I look forward to discussing my qualifications and potential contributions to your team in further detail.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing an Asset Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not Customizing the Cover Letter: You should always tailor your cover letter to the job you are applying for and the company you are applying to. You should also research the company and job position to ensure the language you use is relevant and appropriate.
• Not Explaining Your Qualifications: A cover letter should explain why you are the best candidate for the job. Include information about your qualifications, education, and skills.
• Including Too Much Information: The cover letter should be brief and concise. Avoid repeating information from your resume.
• Using Too Much Technical Jargon: Be sure to use language that is easily understood by the reader. The language should be concise and clear, avoiding jargon and industry specific terminology.
• Not Proofreading: Before sending the cover letter, you should proofread it for any typos or grammatical errors. You want to ensure that the cover letter is professional and error-free.

Key Takeaways For an Asset Manager Cover Letter

• Highlight your experience in asset management, particularly in the financial sector.
• Emphasize your skills and abilities related to asset management and financial analysis.
• Detail your accomplishments, such as success in increasing portfolio performance or reducing risk.
• Demonstrate your knowledge of the asset management industry, and how you can contribute to the company’s goals.
• Describe your qualifications, such as a degree in finance or a CFA designation.
• Show your ability to work in a team environment by highlighting any relevant experience.
• Demonstrate your commitment to professional development and staying up to date with industry trends.
• Express your interest in the company and the position.

Professional Asset Manager Cover Letter Examples for 2024

An asset manager cover letter must succinctly highlight your expertise in portfolio management and asset allocation. It's crucial to demonstrate an understanding of the client's needs and investment goals. Showcase your track record of successful investment strategies and risk management. Your cover letter should leave no doubt about your ability to maximize returns and manage assets effectively.

Cover Letter Guide

Asset Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Asset Manager Cover Letter

Key Takeaways

Embarking on the job hunt, you've likely stumbled upon the need for a standout asset manager cover letter. Crafting this letter can be tricky; you don't want to echo your resume but rather spotlight a shining professional achievement and weave a compelling narrative around it. Striking a balance between formality and originality is key, dodging the overused phrases that can make your application blend into the pile. Remember, brevity is your ally—keep it to one powerful page.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your asset manager cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your asset manager cover letter to land the job.

Let the power of Enhancv's AI work for you: create your asset manager cover letter by uploading your resume.

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Asset Manager cover letter example

ALEXANDER TAYLOR

Jacksonville, Florida

+1-(234)-555-1234

[email protected]

• Job Relevance: The cover letter highlights the candidate's previous role as a Payroll Director, a direct correlation to the payroll position, showing a strong background and relevant experience.
• Quantifiable Achievements: It mentions a noteworthy achievement of improving payroll processing accuracy by 30%, giving a tangible measure of the candidate's impact in their previous employment.
• Compliance Knowledge: Emphasizes the applicant's familiarity with state and federal regulations, which is critical for payroll positions to ensure legal compliance.
• Call to Action: The closing paragraph invites the hiring manager to make contact, demonstrating the candidate's eagerness and proactive approach to the recruitment process.

Five tips on formatting your asset manager cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your asset manager cover letter?

Make sure to include the following:

• Header and Salutation;
• Introductory paragraph;
• Body paragraph;
• Closing paragraph;
• Signature (this one is up to you).

Remember to use the same modern, simple font for your asset manager cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your asset manager cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates .

Once completed, use our cover letter builder to export your asset manager cover letter in the best format to keep your information intact - PDF.

At the end of the day, your asset manager cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

The top sections on a asset manager cover letter

• Header: This section should contain your contact information, the date, and the employer's contact information, setting a professional tone and making it easy for the recruiter to reach out to you.
• Introduction: Your introduction must capture the recruiter's attention, clearly stating the position you're applying for, and offering a snapshot of your qualifications specific to asset management such as experience with investment strategies or portfolio optimization.
• Market and Investment Philosophy Mastery: Within the body, this section should demonstrate your understanding of market trends, investment vehicles, and the ability to develop or manage investment portfolios, as these are critical competencies for an asset manager.
• Client Relationship and Asset Growth Strategies: Another section of the body should specifically highlight your track record in client management, communication skills, and how you've successfully grown assets under management in previous roles.
• Closing & Call to Action: Conclude by reiterating your interest in the asset manager position, summarizing your key attributes, and inviting the recruiter to discuss your potential contributions to the firm, signaling your proactive attitude and dedication to achieving investment success.

Key qualities recruiters search for in a candidate’s cover letter

• Strong analytical and quantitative skills: Asset managers need to evaluate complex financial data to make informed investment decisions.
• Deep knowledge of financial markets and investment products: Understanding different asset classes and financial instruments is crucial for constructing and managing investment portfolios.
• Risk management expertise: Ability to assess and mitigate risks to protect investments and achieve targeted returns.
• Exceptional communication and client service abilities: It's important to effectively communicate investment strategies and performance to clients and stakeholders.
• Proven track record of investment performance: A history of meeting or exceeding investment benchmarks demonstrates expertise and inspires confidence.
• Professional certifications and education: Credentials such as CFA (Chartered Financial Analyst) or an advanced degree in finance or economics indicate a strong professional background and commitment to the field.

How to greet recruiters in your asset manager cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your asset manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

• greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
• using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
• writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Hiring Manager's Name],
• Dear Mr./Ms. [Last Name],
• Good Morning [Hiring Manager's Name],
• Good Afternoon [Hiring Manager's Name],

How to start your asset manager cover letter introduction

The opening paragraph of your asset manager cover letter can seem like a real enigma.

Where do you start writing ?

In your asset manager cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

What to write in the middle or body of your asset manager cover letter

Here's where it gets tricky.

Your asset manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your asset manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Ending your asset manager cover letter: a closing paragraph with a promise

If you're thinking of finishing your asset manager cover letter with a "Sincerely yours" or "Thanks for the consideration," you need to read on.

End the final paragraph of your asset manager cover letter with a twist:

• a promise - of how you'd grow as a professional, part of the company, or improve organizational metrics;
• a call to action - prompt interviewers with some follow-up actions if they are interested in your profile.

A personalized ending would surely help you to stand out by being a memorable candidate.

What could you write about in your asset manager cover letter when you have no experience

Candidates with zero professional experience often struggle to write their asset manager cover letter .

You may lack experience, but your application could still be impressive when you focus on your strengths.

Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.

Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.

Sharing your tangible career goals is another good strategy to stand out.

Key takeaways

Summarizing the most important aspects in writing your asset manager cover letter, remember to:

• Create a personalized asset manager cover letter for each role you apply for, that includes the recruiter's name in the salutation;
• Format your asset manager cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
• Always start off your asset manager cover letter with two sentences that reflect what is most important about your application;
• Your asset manager cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
• Instead of opting for the "Sincerely yours" ending, close your asset manager cover letter with a nod to the future with what you aim to achieve in this potential role.

Cover letter examples by industry

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Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Learn How to Start a Cover Letter: Our Expert Guide with 5 Examples

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Asset Manager Cover Letter Example

Land your dream job and learn creative tricks to use in your new cover letter with this professionally written Asset Manager cover letter example. Use this cover letter sample for free or revise it in our HR-approved cover letter creator.

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Asset Manager Cover Letter Example (Full Text Version)

Nicholas lundgren.

Dear Head of Human Resources,

I am writing to express my interest in the Asset Manager position at your organization. With 5 years of experience in real estate, I am currently employed as an Asset Manager at Lensky International, where I oversee a $50 million multi-asset portfolio. In this role, I handle various asset-related activities and maintain strong relationships with borrowers, agents, and attorneys.

I hold a Bachelor's degree in Real Estate Management and am a certified Commercial Realtor. My experience includes expertise in restructuring, credit resolution, risk management, loan negotiations, and compliance with relevant laws and regulations. I am well-versed in fixed-income markets, cash flow modeling, and bankruptcy/foreclosure procedures.

I have attached my resume for your review and consideration. Thank you for your time and consideration. I am looking forward to the opportunity to further discuss how my skills and experiences align with the needs of your organization.

Sincerely, Nicholas Lundgren

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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The perfect cover letter for getting an asset management job

People often give a short shrift to cover letters, or they spend time writing one and don't update it, and asset management professionals are no exception. However, together with your resume, cover letters create a hiring manager's first impression of a candidate, so it needs to be as close to perfect as possible.

One slip-up – or submitting a clean yet bland cover letter that makes hiring managers say "meh" – could cost you a chance at landing an interview. Here are the mistakes that asset management professionals should avoid when crafting a cover letter, as well as tips for success.

1. Don’t use a template

Why? Because cover letters written using a template feel stale and impersonal. Feel free to use a template as a checklist to make sure you aren't missing a key element, but don't be afraid to freshen up the format and make it your own.

“If you send a template-based cover letter email, it feels like a template,” says Stacy Havener, CEO of Havener Capital Partners. “People know that this is what you’re sending out to every single job you’re applying to. How many resumes and cover letters do you think they’re getting?

"It doesn’t feel good,” she said.

A cookie-cutter cover letter may cause hiring managers to assume that this job wasn’t even important enough for you to take the time to write a personalized note.

2. Solve a problem 

It's pretty simple: People want to hire and work with problem-solvers.

“I have a problem, and if you can tell me how you can help me solve it, that’s a very good cover letter,” says Havener.

In asset management, in many cases it’s mostly about your numbers, but candidates’ command of the English language is important too, regardless of which role you’re applying for. Tell a story about yourself and how you can help the firm that's recruiting.

3. Show some personality

A cover letter is asset management professionals’ best chance to give decision-makers colour about who they are and how they are going to help the hiring firm.

If you put yourself in the shoes of the person who’s receiving the cover letter, assume they’re getting a lot of them. You can imagine that reading one after the other gets old pretty quickly. You don’t want to be unprofessional, but show some personality and don’t write a boring cover letter.

“Each firm has a vibe or a personality, so if you write a cover letter without anything cool or funny, people reading it don’t really know if you’re a robot or a human, and it doesn’t stand out,” Havener says.

If you read about a job or a firm and something resonates with you personally, share that. You can even include a short anecdote to give the hiring manager or recruiter a feel for who you are as a person.

4. Keep it short

Always remember, your cover letter is most likely going to be read by a busy person with a very short attention span. Therefore, keep it short and specific.

“People in the asset management space are time compressed, so writing an overly-lengthy cover letter can actually disqualify you,” says Reshma Ketkar, director and head of the long-only investment professionals recruiting practice at Glocap Search.

In the asset management industry, if a cover letter has been requested, keep it to two paragraphs, mentioning why you’re interested in the role, why you think you're qualified and what qualities and experience you have that are unique.

When it comes to cover letters, some hiring managers and recruiters see being verbose or boasting as a bad thing.

As an extreme example, Ketkar once worked with an asset management professional who, in lieu of a cover letter, created a 45-page PowerPoint presentation all about himself.

“He thought ‘Wow, this is awesome,’ but it really was not,” she said. “I had to beg the candidate not to send it.”

Including a 25-page stock pitch or research reports that have not been requested is also a no-no.

Instead, think about the hiring manager or recruiter and what they want to see given time constraints, and write a cover letter that is articulate, digestible and useful without being onerous for the hiring manager to read.

Be concise and include only the most relevant details about your background that specifically relate to the job in question.

5. Never share proprietary details

Sharing proprietary details about a previous firm to make yourself look good demonstrates a lack of good judgement, and it could get you in hot water if you signed a non-disclosure agreement, says to Roy Cohen, career counselor, executive coach and the author of The Wall Street Professional’s Survival Guide .

6. Don’t apologise for anything on your resume

Especially if you’ve moved around a lot, never use the cover letter to explain why you’ve made all of the moves or to apologise, because the underlying message is that you did something wrong.

“That’s not the impression you want to make,” Cohen says. “Don’t include any justification for leaving a former employer in the cover letter – leave that for the interview.

“If you’ve moved around, focus on either the most recent position, or summarize your collective experience,” he said.

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Asset Manager Cover Letter Example

An Asset Manager manages assets owned, leased, and subleased by an individual or an organization, which includes capital, commodities, stocks, bonds, and real estate. He decides on what asset to acquire through comprehensive research and the findings are presented to the senior management.

A cover letter is a link between your resume and the organization you are intending to join. So write your perfect cover with our Asset Manager Cover Letter Sample with professional writing tips. Our easy-to-use cover letter builder will help you draft it perfectly.

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What to Include in a Asset Manager Cover Letter?

Roles and responsibilities.

An Asset Manager work on making a profit, increasing revenue , and asset values through proven strategies and savings. They perform research analysis and write reports to identify benefits and manage losses . They recruit staff and assign specific tasks to them, to study current policies and determine whether it requires changes. They work with the client in understanding their finances and recommending investments.

• Manage multiple client accounts and maintain effective communication with stakeholders.
• Regularly research market trends and changes that may impact managed assets.
• Identify important data insights and generate reports using business intelligence software.
• Create impact analysis reports and deliver reports to key stakeholders and clients.
• Communicate any needed account changes with clients in a timely manner.

Education & Skills

Skills for an Asset Manager are as follows:

• Quantitative and analytical skills to understand the vast amounts of data to understand the trends.
• Advanced computer knowledge which includes using relevant software.
• Problem-solving skills are required to identify any issues incurring losses.
• Managerial skills are required to handle clients and train recruits.
• Good organizational skills and research skills to perform an in-depth study of the client’s financial profile and suggest investment plans.

Qualification for an Asset Manager are as follows:

• A degree in finance, business management, real estate, or public administration is preferred.
• A Master’s degree in finance or real estate is preferred.
• Certification in related fields is also preferred.

Asset Manager Cover Letter Example (Text Version)

Dear Mr./Ms. [Name of the Hiring Officer],

As an enthusiastic and dedicated professional, I felt compelled to submit my resume. I have experience in managing client finances and providing investment plans. I am confident that I will perfectly suit the position at your established organization [Organization Name].

In the course of my career, I have gained experience in customer relationship management and general operational leadership. I am adept at financial planning, portfolio management, assessing customer needs and requirements, and collaborate with top-performing teams, which positions me to make a significant impact on [ABC’s] overall performance. Highlights of my 4 years of experience as an Asset Manager are as follows:

• I have provided outstanding support in account service/management, customer needs assessments, and new business development.
• Developed trusting and enduring relationships with customers, management teams.
• I worked on maximizing client satisfaction and retention.
• I demonstrated superior problem-solving skills whenever required.
• My extensive research skills on current trends have allowed me to be adept at risk assessment.
• I have worked with senior members on developing revenue schemes to bring more success to my organization.

My passion for financial management and my unique skill set, along with my leadership and attention to detail qualities fit perfectly into the job description provided by your organization. I am more than excited to prove my dedication and competence as an Asset Manager in your organization [Name of the organization].

Thank you for your time and consideration and looking forward to personally meet you and discussing the position in further detail.

Sincerely, [Your Name]

Tips for writing an impeccable Asset Manager cover letter:

• Even though experience counts in this profession, a good recommendation would further your chance of landing the job.
• Be clear in mentioning your responsibilities at your previous employers, it will show how qualified you are for the job posting.
• Try to use qualities true to you and those mentioned in the job description.
• Mention the specific projects you have worked on.

You can use our Asset Manager Resume Sample to create a good resume and increase your chances of getting the job.

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Home » 09 Unique Asset Management Cover Letter Samples

09 Unique Asset Management Cover Letter Samples

When it comes to writing a cover letter for asset management jobs, you need to make sure that you stand out from the crowd. After all, the asset management industry is highly competitive, and you’ll be up against some stiff competition when applying for jobs. The good news is that there are some unique asset management cover letter samples that can help you get an edge over the competition. By using these samples, you can show employers that you have the skills and experience they are looking for in an asset manager. Plus, you’ll be able to demonstrate your knowledge of the industry and your commitment to your career. With a little effort, you can ensure that your cover letter makes a great first impression on potential employers.

Table of Contents

How To Write an asset management cover letter

When it comes to writing an asset management cover letter, there are a few key things you will want to keep in mind.

First and foremost, you want to make sure that your cover letter is engaging and enthusiastic. After all, asset managers are responsible for overseeing and managing a company’s assets – so it’s important that you come across as capable and excited about the role.

In addition, you will want to use your cover letter as an opportunity to highlight your relevant experience and skills. Be sure to mention any previous experience you have managing assets, as well as any financial or investment-related qualifications you may hold.

Finally, be sure to express your interest in the company and the role itself – this will show that you have done your research and are genuinely excited about the opportunity.

Following these tips will help ensure that your asset management cover letter makes a strong impression and sets you up for success.

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Asset Management Cover Letter

The writing to apply for the position of Asset Manager with your company.

Have a degree in business administration and several years of experience working in asset management. I am familiar with all aspects of asset management, from investment planning and portfolio management to risk assessment and financial analysis.

It is a strategic thinker who is able to see the big picture and make decisions that are in the best interest of the company. I am also an excellent communicator, both oral and written, which is an important skill in this field.

The confident that I have the skills and experience you are looking for in an Asset Manager and I would be a valuable asset to your company.

Thank you for your time and consideration.

Template 2:

The writing to apply for the position of Asset Manager with your company. As an experienced asset manager, I have a proven track record in overseeing and managing all aspects of an organization’s assets. My experience includes developing and implementing asset management plans, tracking and reporting on asset performance, and coordinating with other departments to ensure optimal asset utilization. In addition, I have a strong background in financial analysis and reporting, which will be invaluable in this role.

I am confident that I can make a positive contribution to your company and would welcome the opportunity to discuss my qualifications in further detail. Thank you for your time and consideration.

Related: 7+ Professional Product Owner Cover Letter Samples

Investment management cover letter

Respected Sir,

Writing to apply for the position of asset manager in your company. I have attached my resume and application letter for your convenience.

Have worked as an asset manager for five years in a multinational corporation. In this role, I was responsible for managing a large portfolio of assets and ensuring that they were properly maintained and utilized. Have a proven track record of success in this role, and I am confident that I can bring my experience and expertise to your company.

It is a highly motivated and detail-oriented individual, with a strong commitment to excellence. I am confident that I can be an asset to your team and contribute to the success of your company.

I am writing to apply for the Investment Management Trainee position at XYZ Corporation.

I have a degree in Economics from ABC University and I am currently working as an analyst at DEF Consulting. In my current role, I provide research and analysis on macroeconomic trends to help clients make informed investment decisions.

Confident that I can be a valuable asset to your team. Have a strong understanding of investment principles and I am skilled in financial analysis and research. I am also an excellent communicator, both written and oral, which will be beneficial in presenting recommendations to clients.

It look forward to discussing my qualifications further with you. Thank you for your time and consideration.

Related: Investment Banking Cover Letter: 05 Examples ideas

Cover letter wealth management

The writing to apply for the wealth management position at your company.

Have a degree in economics and extensive experience working in the financial industry. The have a strong understanding of investment products and services, and I am confident that I can provide excellent advice and service to clients. It motivated, detail-oriented, and have a proven track record of success in meeting clients’ needs. I am confident that I can be an asset to your wealth management team and contribute to the growth of your company.

Template 6:

Writing to apply for the position of wealth manager at your company. I have a bachelor’s degree in finance and have been working in the financial industry for the past five years. I am confident that I have the skills and knowledge necessary to be successful in this role.

The passionate about helping people reach their financial goals and I believe that I could be a valuable asset to your team. I am eager to put my skills to work and would appreciate the opportunity to discuss my qualifications further with you.

Related: 103+ Unique Resume Objective for Online Teaching Position ideas

Asset management cover letter example

Dear hiring manager,

I am writing to apply for the asset management position at your company. I am confident that my skills and experience in asset management would make me a valuable addition to your team.

As an asset manager, I have extensive experience in overseeing and managing a variety of assets. Have a strong understanding of how to maximize the value of assets and how to minimize risk. I am also experienced in developing and implementing asset management plans.

Believe that my skills and experience would be a valuable asset to your company. I am eager to put my skills to work for you and contribute to the success of your organization. I look forward to discussing my qualifications with you in more detail.

Related: 5+Attractive Property Manager Cover Letter Samples [Free]

Cover letter for asset management internship

To Whom It May Concern,

I am writing to apply for the asset management internship position at your company. I am a recent graduate of XYZ University and I have a strong interest in working in the asset management industry.

In my previous role as an intern at ABC Company, I gained valuable experience in investment research and portfolio management. I am confident that I can be a valuable asset to your team, and I look forward to contributing to the success of your company.

Related: Marketing Cover Letter: 09 Samples & Examples

5 Things to Include in asset Management Cover Letter

As the job market becomes increasingly competitive, it is important to make sure your cover letter stands out from the rest. Here are five things to include in your asset management cover letter that will help you get noticed:

• A clear and concise summary of your experience in asset management. Include specific examples of your successes in managing assets and achieving goals.
• An explanation of why you are interested in the position and what you can bring to the role.
• A discussion of your understanding of asset management principles and how you would apply them in the role.
• A description of your research methods and analytical skills, and how you would use them to inform asset management decisions.
• A statement of your commitment to continuous learning and professional development, and how you would keep up with changing trends in asset management.

By including these elements in your cover letter, you will give yourself a better chance of being considered for the position.

Related: What is Cover Letter? Complete Guide To Get any Job.

I hope you found this blog helpful as you search for cover letter samples. Asset management positions are important and highly sought after, so make sure your application stands out above the rest! As always, if you have any questions or need help with anything, don’t hesitate to reach out to us. We want to see you succeed in your job hunt!

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Asset Management Analyst Cover Letter Examples

A great asset management analyst cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following asset management analyst cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

Loujean Lias

(323) 895-4839

[email protected]

Dear Ms. Tamraz,

I am writing to express my keen interest in the Asset Management Analyst position at BlackRock. With a solid foundation of five years of experience gained at Vanguard, I am excited about the opportunity to bring my expertise in portfolio analysis, asset allocation, and investment strategy to your esteemed firm. BlackRock’s commitment to innovation and leadership in the industry aligns perfectly with my professional goals and my dedication to excellence in asset management.

At Vanguard, I honed my analytical skills and developed a robust understanding of market trends, risk assessment, and client relationship management. I was actively involved in the management of multi-asset portfolios, where my recommendations contributed to consistently meeting, and often exceeding, our investment targets. My role required a deep dive into complex financial data, and I have a proven track record of transforming this data into actionable insights, helping to guide investment decisions that align with client objectives and risk tolerance.

Moreover, my experience has equipped me with a strong proficiency in various analytical tools and platforms, which I understand are integral to the operations at BlackRock. I am confident that my technical skills, combined with my ability to communicate complex concepts to diverse stakeholders, will make me a valuable addition to your team.

I am particularly impressed by BlackRock's commitment to sustainability and responsible investment practices. My personal ethos aligns with the firm's initiatives to create a positive social and environmental impact through its investment decisions. I am eager to contribute to these initiatives, leveraging my experience to further the success of BlackRock's portfolios, while also ensuring that we are paving the way for a more sustainable and equitable future.

I am looking forward to the opportunity to discuss how my background, skills, and enthusiasms can be in sync with the dynamic team at BlackRock. Thank you for considering my application. I am hopeful for the chance to contribute to your team and to grow both personally and professionally with the industry leader that is BlackRock.

Warm regards,

Related Cover Letter Examples

• Management Analyst
• Workforce Management Analyst
• Risk Management Analyst
• Asset Protection Manager
• Asset Manager
• Management Consultant

Digital Content Manager Cover Letter Examples & Writing Tips

Use these Digital Content Manager cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table Of Contents

• Digital Content Manager Example 1
• Digital Content Manager Example 2
• Digital Content Manager Example 3
• Cover Letter Writing Tips

Digital content managers are responsible for developing and managing the content that appears on a company’s website and social media platforms. They need to be creative, organized, and able to write for a variety of audiences.

If you want to work as a digital content manager, you need to write a cover letter that shows off your skills and experience. Check out the examples and tips below to learn how to write a cover letter that stands out.

Digital Content Manager Cover Letter Example 1

I am excited to be applying for the Digital Content Manager position at Topdown Marketing. I have five years of experience in digital marketing and content management, and I am confident that I have the skills and experience to be a valuable asset to your team.

In my previous role at ABC Company, I was responsible for developing and managing the company’s social media presence. I increased the company’s social media following by 25% and generated an additional $100,000 in annual revenue through social media marketing initiatives. I also successfully launched two new websites for the company, increasing web traffic by 50%.

I have a proven track record of creating high-quality, engaging content that resonates with audiences. I am highly skilled in using analytics to measure the success of my content and make necessary adjustments to improve performance. I am also experienced in managing a team of content creators, and I am confident that I can provide the necessary support and guidance to help your team achieve their goals.

Thank you for your time and consideration. I look forward to learning more about the Digital Content Manager position and about Topdown Marketing. I am confident that I have the skills and experience to be a valuable member of your team. My resume is enclosed for your reference.

Digital Content Manager Cover Letter Example 2

I am writing to apply for the Digital Content Manager position that was recently advertised on your company website. I am confident that I have the skills and experience that you are looking for, and I believe that I would be a valuable asset to your team.

I have over three years of experience in the digital content industry, and during that time I have developed a strong understanding of what it takes to create effective and engaging content. I am an expert at creating content that is both search engine optimized and user friendly. I also have experience in managing and directing a team of writers and editors.

I am a strategic thinker who is able to see the big picture and develop long-term plans and goals. I am also a hands-on manager who is able to take charge and get the job done. I have a proven track record of producing results, and I am confident that I can do the same for your company.

I am eager to discuss this opportunity further with you and can be available for an interview at your earliest convenience. Thank you for your time and consideration.

Digital Content Manager Cover Letter Example 3

I am writing to express my interest in the Digital Content Manager position that you have posted. I believe that my experience as a digital content manager, coupled with my education and skills, make me an ideal candidate for this position.

I have been working in the field of digital media for the past five years. My experience has allowed me to develop a wide range of skills, including but not limited to: creating and managing social media accounts, developing and maintaining websites, creating and editing videos, and managing online advertising campaigns. I have also gained valuable experience in dealing with clients and understanding their needs.

My education is another asset that I bring to your company. I hold a Master’s degree in Business Administration from the University of Michigan. This degree has given me the knowledge necessary to understand business practices and how they can be applied to the field of digital media.

I would like to thank you for considering me for this position and look forward to hearing from you soon.

Digital Content Manager Cover Letter Writing Tips

1. show your writing skills.

As a digital content manager, you’ll be responsible for creating and editing content for the company website and other digital platforms. In your cover letter, highlight your writing skills by providing examples of your best work.

If you have any writing awards or have been published in any major publications, be sure to mention this in your cover letter. This will show employers that you have the experience and skills necessary to produce high-quality content.

2. Tailor your letter to the job description

To make sure your cover letter is tailored for the job, take a close look at the job description and highlight any relevant skills or experience you have. For example, if the job listing mentions that they’re looking for someone with experience in SEO, then be sure to mention any SEO-related experience you have.

3. Demonstrate your knowledge of digital marketing

In order to be successful as a digital content manager, it’s important to have a strong understanding of digital marketing. Show hiring managers that you have the knowledge and skills necessary for the job by talking about your experience with SEO, social media, and email marketing.

4. Proofread your cover letter

Proofreading your cover letter is one of the most important steps in ensuring that your application is free of errors. Hiring managers will often disqualify candidates if their cover letter contains mistakes.

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Digital Asset Management News

Digital Asset Management News, Reviews, Trends and Opinion

Who Needs a DAM Librarian? Part III: An Open Cover Letter

This is the third part of Deborah Fanslow’s article series:  Who Needs a DAM Librarian?   Part two is also available for anyone who has not read it.  Deborah is one of the editors of The DAM Directory  and an MLIS qualified librarian.   A PDF copy of this article can also be downloaded .

So now that information professionals have been thoroughly cataloged and classified in relation to the field of DAM and the family of information management disciplines, it’s time to turn our attention to the skills and experience that information professionals bring to the DAM table. But wait—how can a newbie in the field possibly know how particular skills can or cannot translate over to a field of which she is not yet intimately acquainted? That’s a good question, and you are right to ask it.

As an aspiring digital asset manager myself, I cannot (yet) claim significant hands-on experience with enterprise level DAM implementations specific to the private sector. To date, most of my DAM experience has been acquired within the education and cultural heritage sectors—although I count my years as an early DAM user as the most valuable DAM education I could possibly receive. As a Random House alumna, I can only look back now and chuckle as I imagine the change management discussions that must have taken place during their enterprise DAM implementation, trying to get “those artsy types” to go along with new (and complex) file naming schemes, folder structures, digital templates, and production workflows just so some files could be tossed into the “SMART archive” (a.k.a, Artesia, circa. early 2000s), only to come out again as flat printer files. Those were the days!

As someone who worked in the creative trenches both as a DAM user and as the DAM itself, left the field to acquire an LIS degree with “extras,” then returned to work within various LAM-DAM positions, I can however offer a broad perspective on how the skills of information professionals stack up against the available criteria proposed for DAM work. This is not unlike what savvy job seekers aim to do when tailoring their cover letters towards a job and organization for which they have only limited information. So in answer to David’s call for us to come out of the library closet and boldly market ourselves, consider the last half of this series as an open cover letter to hiring managers—both those who may sit behind a vendor’s desk or are tasked with sourcing some DAM talent in some capacity.

In keeping with the theme of DAM and digital curation/stewardship existing as parallel fields (with more in common than not) as discussed in the previous article , the focus of the remaining articles in this series will be on presenting the case for the relevancy and transferability of information professionals’ skills across industry sectors. I will answer David’s call , making the case using my personal experiences, along with wisdom gleaned from studying with and being mentored by many DAM industry leaders who have been so unbelievably generous with their time and willingness to share their passion with aspiring DAM professionals like me. Along the way, I will weave in some more objective measures that will illustrate how the skill sets of information professionals (and by association, the LIS degree) compare to the skills needed to be a successful digital asset manager within the DAM field.

So, let’s get started, shall we? Wait, not so fast. First, we need a benchmark.

The DAM Skills Map So what skills are required to be a competent digital asset manager these days? Thankfully, the most sage denizens of the DAM community—DAM consultants, that is—have generously shared their insight on what it takes to succeed in DAM:

Responding to a high volume of reader questions on this topic, Henrik de Gyor shared his criteria:

• What Does a Digital Asset Manager Need to Know?
• What specific skills should Digital Asset Management professionals have today?
• What are the levels of DAM experience? 

In her analysis of the 2012 DAM Foundation salary survey, Elizabeth Keathley noted that DAM work requires highly specialized content knowledge and is comparable to the work of:

• System administrators
• Archivists/records managers
• Project managers (Keathley, 2013).

The DAM Foundation’s human resources committee has also put together some detailed job description templates that outline the roles, key qualifications, and responsibilities for DAM professionals at a variety of levels:

• Digital Asset Management Specialist
• Digital Asset Manager
• Digital Asset Manager Director/Vice President

Now, quick quiz…what do you get when you combine graphic design and library science? Information design , of course! So, let’s see what happens when we classify these skills (inclusive of all administrative levels) by discipline—keeping in mind of course that the structure of any taxonomy represents only one of many possible perspectives:

( clik to open high-res edition )

Okay, so the DAM Skills Map is not exactly a standards compliant taxonomy…I cheated a bit by “up-posting” some terms for economy of display, and I didn’t go all out and indicate polyhierarchies — of which there would be many, considering the heavy overlap between information management and information technology skills. It would also be an interesting exercise to arrange the terms along the DAM Maturity Model dimensions of People, Processes, Information, and Technology—but that’s a different article. Regardless of how you arrange the skills, it’s easy to see why most DAM jobs are not entry-level positions!

The breadth and depth of skills required to be a successful digital asset manager indicate the need for more “DAM Whisperers”—professionals who can adeptly wield the strings of this multidisciplinary DAM marionette, leveraging their mastery of any number of these skills in combination when needed.

Supply and demand Within last year’s post-Henry Stewart conference “ State of the DAM Address ,” David Lipsey remarked on the demand for professionals with competencies in digital asset management:

“Like the relentless force of gravity, all business data and promotional material are pulled towards a digital format. This has been dubbed ‘LED’ (Leading Everything Digital). As the force of LED increases, the importance of DAM throughout the worlds of industry, commerce, leisure, not-for-profit and government grows. The consequence: DAM professionals and DAM expertise are increasingly in demand and career opportunities expand.

DAM is now all pervasive; relevant to every aspect of our lives. Omni-channel marketing is an assumed basic necessity. Of course this means the spotlight is on smart content and intelligent metadata. In short: DAM competence is of fundamental importance [emphasis added].”

Not only is demand high for this skill set, but as Ian Matzen recently noted , “Employers are currently contending with an experience gap: there are fewer skilled and experienced DAM candidates than can meet the demand” (Matzen, para. 10). So how can the supply of DAM Whisperers be augmented to meet this growing demand? One way is to support the education and development of in-house professionals who have specific industry experience but are lacking DAM subject expertise. After that well runs dry, it becomes time to take the opposite approach. Strategic poaching of external subject matter experts should be undertaken, with education and development provided to support the acquisition of specific industry experience. I’m sure readers know where this argument is headed…

Both of these tactics require education. Until recently, there were two likely avenues to a career in DAM—on the job learning (a.k.a. the “baptism by fire” approach), and formal education, which has increasingly come to mean…the Library and Information Science (LIS) degree.

The “accidental” DAM professional Early on, the path to a career in DAM was largely organic. Because DAM developed first within content-driven organizations, content creators (a.k.a. “creatives:” photographers, graphic designers, video editors, and other media professionals) often got bitten by the DAM bug through exposure (willingly or not!) during their early career experiences. Baptized by fire, as they say, these brave pioneers learned information management and technology skills on the job through mentoring, professional development, and dialogue with others in the same predicament. These courageous souls earned themselves honorary information management degrees through experience—a.k.a., blood, sweat, and tears. If they didn’t run screaming from these new responsibilities, they officially crossed over the threshold to become content managers, or “accidental” DAM professionals, as I call them—a term that seems befitting, and used here affectionately in honor of the growing book series by that name.

All of these professionals successfully leveraged their creative skills (knowledge of digital media production, creative tools, creative/production workflows, licensing, etc.) in addition to their newfound information management and technology skills to become highly competent digital asset managers who understood both creative users’ needs and information systems—a potent formula for success.

The “intentional” DAM professional In 2009, Henrik de Gyor described the varied career backgrounds of people working in DAM at the time. His list included professionals from business, creative, communications, and information management fields. Not surprisingly, many of these fields align closely with the disciplines outlined in the DAM Skills Map.

While a variety of professionals continued to gravitate into the DAM field, some of the accidental DAM professionals (the ones with secret OCD tendencies?) sought treatment for their organizational proclivities, subsequently pursuing formal education in library and information sciences to become some of the first “intentional” DAM professionals. Some even lived to tell about it—with varying levels of enthusiasm about their particular LIS programs:

• FAQ – My Thoughts on MLIS and MY Background (Leala Abbott, 2009)
• Another DAM podcast interview with Michael Hollitscher (Michael Hollitscher, 2010)
• Tracy Guza: About (Tracy Guza, n.d.)
• DAM: A Career Opportunity for Info Pros (Kiersten Bryant, 2014)
• Reflections of a First-Year DAM Professional (Ian Matzen, 2015)

The LIS degree Because managing digital assets is a critical need within every industry, subject matter expertise from any field can be leveraged towards a career in DAM. However, like it or not, as long as DAM work involves selecting, describing, managing, preserving, and distributing a collection of data, the acquisition of specialized information management skills will always stand as one of the critical prerequisites for DAM success. And one of the ways to acquire these skills is by earning a LIS degree.

As it turns out, information professionals are increasingly receiving education and training in more than just information management skills. As discussed in the previous article , LIS departments are continually adapting their curricula in an effort to match skills needed in the workforce (of course, the rate of curriculum alignment and development varies widely—buyer beware!), with increasing recognition of skills specific to digital asset management within the private sector.

One only has to post about DAM education opportunities within higher education on popular social networks to incite vehement debate on the value of an academic degree these days. However contentious the issue of the “academic machine” may be, the LIS degree is increasingly listed as a desired qualification on DAM job advertisements—and some employers consider it mandatory, as Tony Gill explained in his 2011 Another DAM Podcast interview:

“From my part, if you want to come work on my team, you will need a Library Science degree. That’s a graduate degree in Library and Information Science. That’s a really good grounding in the kind of disciplines that are very good in the Digital Assets Management field….It teaches you the importance of information architecture and information management. It teaches you to be rigorous and to follow standards. It also teaches you an observance for finickiness and attention to detail” (transcript, [4:33]).

So the LIS degree is proving itself to be a strong foundation for DAM work, as well as an increasingly valuable credential for aspiring DAM professionals to possess. Perhaps it’s time we took a closer look at LIS education (focusing on the U.S., since that is my experience base), and what LIS graduates have to offer in the way of transferable DAM skills. To see what skills information professionals bring to the DAM table, let’s imagine being a “fly on the wall” during an interview between an information professional and a hiring manager:

Interview with an Info Pro

[Act 1, Scene 1]

Hiring Manager: “So, tell me about yourself…” Info Pro: Information professionals come from all walks of life. Because a secondary degree is required to become an information professional in most countries, many who have earned their stripes do so after working in a different field. Like educators and other cross-disciplinary professionals, information professionals often gravitate towards library and information science careers because they can’t imagine reigning in their curiosity and restricting their passion for learning to just one subject. Or, perhaps they sensed that their feelings of bliss when walking into a well organized stationery store and their overwhelming urges to reorganize grocery store displays were not shared by most of the population, and that they would do well to find a healthy outlet to satisfy their marginally acceptable impulses?

See also: Information Professionals: A Field Guide

Hiring Manager: “What are your qualifications?” Info Pro: The vast majority of LIS degrees are offered as graduate programs of study. Some common abbreviations a hiring manager might see proudly displayed on a resume are the MLS, MLIS, MSLIS, MSLS, MARA, and even the MADAM! Traditionally, library/information science programs and archival studies programs were offered separately. Today, many institutions offer combined programs as well.

What does this mean for the hiring manager? In short, these abbreviations don’t tell you much at a glance. LIS students can take vastly different coursework that may or may not align closely with DAM work, and still add the same letters to their name after graduation. Like with any profession, the name of a degree does not matter so much as the knowledge and skills obtained throughout the process. So how does a hiring manager know if a particular candidate has obtained the transferable knowledge, skills, and experience that would enable him or her to become a DAM Whisperer? Or, on the flip side, how can aspiring DAM professionals tailor their coursework to prepare for a DAM career? Now that DAM professionals have offered their two cents on what it takes, their advice along with the handy DAM Skills Map can be used as a tool for comparison.

Today’s LIS students typically take a core set of required coursework that covers the foundational topics of human information behavior and information organization, resources, and services. Elective courses are commonly organized along prescribed “tracks,” “concentrations,” or “pathways.” These designations may or may not be listed on the actual degree; they are often used for advisory purposes to help students choose electives that are geared toward specific careers. These tracks, such as digital services, archives management, academic librarianship, digital curation, information architecture, etc., are also frequently bundled into Post-Master’s certificate programs for LIS graduates who want to update their skill sets.

Hiring Manager: “What skills can you bring to this role?” Info Pro: While readers may still be working their way through the advocacy timeline from the first article , it is worth highlighting again one example in particular. In 2012, Deb Hunt shared a list of skills that librarians bring to DAM based on her own experience working in the DAM field:

• An understanding of audiences: who they are, what they look for and how.
• Expertise in building metadata schemas and taxonomies.
• Recognising the business value that finding information brings to an organisation.
• Experience creating IP policies that address copyright issues.
• Experience and expertise organising assets of all kinds and knowing that you get out of a record what you put into it.
• Knowing how to organise information and assets for findability.
• Generally they are viewed as neutral, working for the good of the entire organisation.
• Can contribute to workflow strategies
• Able to prioritise what needs to be indexed first and why.
• Knowing to start small and let the success of a DAM project speak for itself. (Hunt, 2012)

Hiring Manager: “Can you expand on that?” Info Pro: I will build on Deb’s list with more details on the various information management principles and practices that LIS students have the opportunity to learn these days:

Users are from Mars, IR systems are from Venus… Information retrieval (search) will always involve the challenge of interfacing between an information retrieval system (often a database such as a DAM or CMS system) and the user, who communicate using quite different languages. The more one understands the intermediary language used, the better one is able to formulate an effective search strategy in order to find relevant and pertinent information.

• Information behavior (I’ll know it when I see it…)

Nearly every LIS student’s journey begins with understanding the information seeking process . To make a long story short:

• Searching is a complex, dynamic process; users don’t always know what they are looking for; and what we find changes what we seek.
• Moore’s Law as applied to Zipf’s Principle of Least Effort illustrates the need for balancing system complexity with functionality as presented through the user interface.
• Information retrieval (IR) systems (why can’t this DAM thing just work like Google?)

LIS students learn to design, query, and evaluate information retrieval systems, as well as:

• Methods for representing, storing, and accessing data.
• The sweet simplicity and efficiency of inverted files .
• The truth of garbage in, garbage out —that the ability to retrieve data is directly related to how that data is indexed. In fact, if it’s not in the index, it may as well not exist.
• The fundamental value of classification in enabling data exchange.
• IR system evaluation: the many ways to measure relevance, factors that affect recall and precision , and the strengths/weaknesses of different types of search systems.
• The effect of various data structures (free text, picklists, multi-value fields, hierarchical data, etc.) on indexing and retrieval capabilities.

“The more we get together, the happier we’ll be…”—a healthy codependence LIS students learn how to structure data using knowledge organization systems —in effect, creating an intermediary language that can be used to enable communication between a user and the system. It is the value of this knowledge to which David Diamond alludes when he sells the value of information professionals’ ability to configure DAM systems properly.

A DAM system is fundamentally a highly specialized information retrieval system, which, in order to be useful within a specific business context, requires the creation of a custom intermediary “language” based on specific business rules. Throughout their coursework and internships, LIS students receive abundant training in interfacing between the language of users and systems to make information findable . They learn the art and science of using data models (metadata schemas) and structured languages (controlled vocabularies) to embed or link information to assets (a.k.a. cataloging/indexing), enabling them to be searched and retrieved effectively from within an information system.

• Cataloging (love it or hate it, we can’t completely automate it…yet)

Cataloging is not to be confused with basic data entry, and is not for the faint of heart. It involves:

• Authority control : getting your preferred terms in alignment.
• Subject analysis: “aboutness,” and the attempt to make the subjective more objective.
• Classification: realizing that in the digital world, entities can live in more than one place.
• Representing information in a record using standards and rules.
• Describing and classifying assets with an understanding of users’ information needs and the effect of indexing on search effectiveness.
• Metadata (don’t leave home without it!)

LIS students learn that metadata is absolutely critical for the identification, organization, exchange, and preservation of data—and that if you want to share your data, you need to structure it, standardize it, encode it, and document it. This involves:

• Metadata schemas— why there will never be just one .
• Data structures : what fields are used and what they mean.
• Value encoding schemes : what terms are used within the data fields.
• Data content standards : how to format the terms used within the fields.
• Encoding formats: the syntax used to encode the data for machine processing (HTML, XML, RDF, etc.).
• Mapping/crosswalking (handy for those data migration projects)
• Harvesting (machine aggregation)
• Federated searching
• Interoperability protocols
• Repositories/registries
• Documentation (data dictionaries, application profiles)
• Controlled vocabularies (it always comes down to control, doesn’t it?)

Controlled vocabularies (taxonomies, thesauri, ontologies, etc.) are all the rage these days. LIS students learn how to leverage the power of vocabularies to map terms and their relationships to a unified business language that enables users to translate their information needs into effective searches. They learn:

• When , where , and how to use different types of controlled vocabularies (synonym rings, authority files, taxonomies, thesauri, ontologies…or perhaps a hybrid?).
• How controlled vocabularies are increasingly being used to describe and link data on the web.
• Search (it’s gotta be in here somewhere…)

Search is where the rubber hits the road. LIS students learn how metadata and controlled vocabularies power effective search. They learn:

• The basics: the types of information retrieval models; how, when, and why to use various search techniques (keyword, Boolean, etc.); and how to adapt a search strategy to match depth of indexing .
• Truth #1: findability is a function of how information is stored in an IR system, how an IR system interacts with the information, and the searcher’s knowledge.
• Truth #2: effective information retrieval depends on how well an IR system can aggregate and discriminate data based on its attributes, which are captured as metadata. If you don’t add metadata to your assets, then you won’t be able to find them.
• Truth #3: controlled vocabularies should be integrated with search by linking taxonomy terms to data records, and leveraging them in the user interface (folder browsing, breadcrumbs, predictive search, related assets, etc.).
• Truth #4: if you don’t have a field to hold and link your controlled vocabulary to your assets, then your vocabulary is useless.

“Tables and rows, and objects and nodes…that’s what databases are made of” Of course, budding information professionals need to learn how to search databases like the backs of their hands. However, they also move past the sugar and spice and go deep under the hood:

• Database systems (so many databases, so little time…)

LIS students receive a crash course in using many types of databases:

• Bibliographic databases: online catalogs of surrogate records, integrated with modules for cataloging, circulation, inventory, etc.
• Citation databases: databases of surrogate records that contain content indexed in yet another database.
• Full text databases : highly specialized databases that often employ complex controlled vocabularies.
• Multimedia databases: digital library systems, “trusted” digital repositories , DAM systems, etc.
• Database design/management (entities, attributes, and relationships—oh my!)

So where does all that metadata actually go ? The basics of creating databases (predominantly RDBMS) is considered foundational:

• Data modeling: ERDs, schemas, normalization, etc.
• Data implementation/querying: creating SQL commands and queries.
• Data access: creating web-based access to dynamic data.
• Programming (commanding those 0s and 1s)

Increasingly, courses are popping up on basic programming that cover:

• Data representations, structures, and syntax.
• Problem solving, debugging, and resolving happy coding accidents.
• Networking (not just vital for your career, but also for data transfer!)

Although LIS students likely won’t be tinkering with their schools’ servers, they can learn about the principles of:

• Local area network (LAN) hardware, topologies, operating systems, and applications.
• Network protocols and distributed systems.
• Database configuration (gatekeeping)

At some point (typically in an internship), LIS students will learn the basics of configuring database systems:

• Account management: creating users and groups.
• Data security: setting roles and permissions.
• Statistics: creating and analyzing system, user, and asset reports.

It’s what’s on the outside that counts after all In addition to learning what goes on behind the scenes, LIS students learn the basics of presenting and organizing information on the front end.

• Web design (you put your left tag here, you put your right tag here…and script it all about)

How to structure, store, process, access, and present information on the Web has become an essential skill, which involves learning:

• Web coding: HTML, CSS, etc.
• Client and server side scripting: Javascript, PHP, etc.
• Interface design: designing for usability and accessibility.
• User Experience (UX) (digital wayfinding)

LIS students learn to use and evaluate an array of user interfaces, which provides a strong foundation in knowing what works and what doesn’t when searching for information! They learn:

• Information architecture: navigation, labeling, search, etc.
• Interaction design: easier said than done.
• Information visualization: how to visually represent data effectively.
• User centered design: the value of user research and continuous usability testing.

“Let’s get digital, digital…” After learning the basic principles of information organization, LIS students learn the unique challenges of managing digital assets.

• Digitization (what’s old is new again!)

Digitization projects provide excellent opportunities for LIS students to put all of the above principles to work, which commonly involves:

• Selection/Appraisal: prioritizing assets for digitization.
• Technical standards: file formats, naming conventions, codecs, and more.
• Digital imaging: the intricacies of photography and color management.
• Media editing: how to capture high quality master assets.
• Copyright/licensing: the complexities of determining copyright status.
• Digital curation/stewardship/asset management (hands down, DAM wins for best acronym)

The active management of assets throughout their lifecycle requires more than just technology. LIS students learn about the value of policies, workflows, and documentation! They learn:

• That the entire lifecycle of digital assets must be taken into account.
• Principles and best practices in the selection/appraisal, acquisition, arrangement, description, storage, migration, retention, and preservation of digital assets.
• How to plan for sufficient access and reuse of digital assets.
• Digital rights management (every rose has its thorn)

An understanding of the complex issues and ever changing legal implications of intellectual property rights is fundamental to LIS education, including topics such as:

• Copyright and fair use, licensing and contracts, and vendor negotiation.
• The implications of ownership of vs. access to information.
• Digital preservation (planning ahead despite not having a crystal ball)

LIS students learn about the unique management, technology, and content issues involved in preserving digital data, including:

• The need to preserve more than just a digital file.
• The importance of determining and maintaining the authenticity of data.
• Digital preservation strategies and standards.
• The importance of data storage architecture.
• How to recover data using forensic technologies.

Sometimes, relationships require professional help LIS students discover that helping users learn how to use an IR system to find what they need involves ongoing education, support, and encouragement.

• Instruction (learn some algebra and get in shape at the same time with Boolean aerobics !)

In person and virtual instruction is part and parcel of LIS education. LIS students do not escape their degree program without providing instructional services in some capacity, including:

• How to teach: principles and practices based on learning theories (how people learn) and informed by assessments (did people learn what we wanted them to learn?).
• Who to teach: Strategies for large group, small group, and 1-on-1 instruction, as well as how to master the art of one-shot instruction .
• When to teach: teaching is most effective at the time of need. Instructional materials should be available 24/7, so you don’t have to be!
• Where to teach: instruction should be embedded where users are—unobtrusively in the IR system, as well as where users interact with the system (portals, social media, etc.)
• With what to teach: screencasting, screen sharing, IM, and other handy (and free) instructional tools enable more dynamic and interactive learning experiences.
• Reference—a.k.a., the Help Desk (are you hearing what I’m not saying?)

LIS students learn that the only stupid question is the one not asked, and that even the most outspoken critics of an IR system can become its biggest proponents when their needs are heard, respected, and considered.

• The reference interview : listening to users and determining what they really need, despite what they might say they are looking for is a good skill to master.
• When providing customer service , strong communication skills are imperative.
• Change management (who moved my shortcut?)

Often part of leadership and management courses, change management is a topic which can be learned in theory during school, but understood truly through experience. This includes:

• Bottom up strategies: working with staff to implement change; building teams, recruiting early adopters, and involving users in the process.
• Top down strategies: getting administrative buy-in and support.
• Understanding how various personalities react to change, and adapting one’s strategy accordingly.

Relationships definitely require ongoing maintenance Managing information requires more than just installing an information system, configuring it once, and then setting it on autopilot—no matter how intuitive a product may appear to be. LIS students learn that because people, processes, information, and technology change, so too do information needs.

• Documentation (if you were to win the lottery and head to the tropics tomorrow…)

The value of writing things down is not just a smart practice in “duck and cover” environments— it is also a best practice for effective knowledge management. LIS students learn that it is wise to take the time to document:

• Policies: selection policies, copyright policies, workflow policies, digital preservation policies…helpful for planning, and often for covering your assets.
• Procedures: uncovering all sorts of tacit knowledge that can be standardized and formalized into automated workflows; also good for when coworkers unexpectedly jump ship.
• Decisions: application profiles , data dictionaries , cataloging guides, etc.—share them widely and keep them current!
• Information governance (it’s always good to set some guidelines…)

LIS students learn that the information lifecycle never ends, and that one person cannot manage an ocean of information alone. This requires:

• For end users: continuous training opportunities, tailored to specific needs.
• For power users: in-depth training, cataloging guides, etc.
• For stakeholders: demonstrating the need for and effect of information governance informed by systematic analysis of asset, user, and system metrics; user feedback; and an understanding of organizational goals.

Is it too late for a pre-nup? “There’s never enough time to plan ahead, but there’s always time to do it over again.”—an adage that can be mitigated by thorough planning.

• Strategic planning (seeing the forest *and* the trees)

The formation of plans and policies is a common exercise for LIS students. They learn about:

• The forest: defining a mission and vision.
• The trees: creating goals, objectives, and timelines.
• Needs assessment: surveys, interviews, and focus groups.
• Resource allocation: budgeting—not just for the bean counters!
• Evaluation: what will success look like, and how will we measure it?
• Project management (PM) (oops…was I supposed to do that?)

Although LIS students gain plenty of experience managing projects throughout their academic career, formal project management methodologies are increasingly making an appearance within the LIS curriculum, including:

• PM basics: the project lifecycle, project management techniques, and tools to help make it all happen without a nervous breakdown.
• Working within constraints: there’s never enough time, money, or staff.
• Risk management: how to identify and prepare for life’s inevitable little hiccups.
• Project evaluation: what will success look like, and how will we measure it?

[BRIEF INTERMISSION]

Phew! Let’s take a break from the interview for a moment, and let our interviewer recover, shall we?

In comparing the topics and skills taught within LIS curricula against the DAM Skills Map, one can see an incredibly strong overlap. LIS schools are increasingly offering courses that provide foundational knowledge and skills within the majority of subject areas that are required of DAM professionals, and are frequently providing assistance in acquiring internships that enable students to hone these skills within real world contexts.

So what’s missing?

• Context: the majority of LIS schools still focus on the application of digital asset management skills within the cultural heritage sector, despite the fact that these transferable skills are in high demand outside the traditional turf of libraries, archives, and museums. Increased exposure to the principles and methodologies of DAM as practiced within the private sector is clearly needed.
• Industry knowledge: in general, LIS curricula frequently focus on providing discovery and access to information, as well as preserving data for future use. Topics of greater interest to private sector industries such as monetizing assets, streamlining marketing/creative/production workflows, and repurposing content, for example, naturally do not receive as much attention—despite the fact that many cultural heritage organizations have their own marketing and creative departments that could provide fertile grounds for the implementation and study of more commercially oriented use cases. Interestingly, museums in particular have been increasingly dipping their toes into the commercial DAM scene, likely due to the increasing interest in monetizing their assets. As LAM education continues to converge , perhaps more of these types of case studies will make their way into the LIS curriculum.
• Semantic technologies: there is a relative scarcity of dedicated courses on vocabulary design and linked data. Indexing has always been a well covered topic within the LIS curriculum, but creating, managing, and implementing controlled vocabularies such as taxonomies, thesauri, and ontologies doesn’t seem to warrant a dedicated course yet. Data curation courses are popping up left and right in response to the Big Data movement, but courses in RDF, SPARQL, and other semantic technologies are still not mainstream within LIS curricula. This is surprising in light of the fact that linking and leveraging data is such a hot topic within all industry sectors today, and even more puzzling due to the fact that academics are actively involved with Linked Data initiatives, and finding instructors to teach these types of courses would likely not be a challenge.
• Internships: more partnerships need to be developed with organizations engaged in DAM implementations and programs in order to enable LIS students to apply their DAM skills within the private sector. This is a win-win situation both for the students and for organizations in need of additional temporary staff with specialized knowledge. Organizations can “try before they buy” as they set interns to work (physically or virtually) wrangling metadata, creating taxonomies, documenting procedures, training users, and much more. Interns can develop their skills and obtain practical experience in managing informational challenges within diverse industries, and then leverage that knowledge base to the advantage of their future employers.

The rise of DAM education Fortunately, to fill these educational gaps, a third avenue to a career in DAM is emerging. DAM education as practiced within the private sector is becoming increasingly more available (and affordable!) outside of academia. To quote Ian Matzen’s reflections one last time,

“There seems to be no formal path to a DAM career. DAM internship programs could help to address this. The DAM Foundation and books—such as this one by Elizabeth Keathley —have made great strides towards standardizing the qualifications for DAM professionals. As a result, paths are being forged” (para. 10).

The DAM Foundation Education Committee recently took a big step forward in paving the way by unleashing its first DAM Certification course . In a DAM Guru Program blog post, Elizabeth Keathley noted that more IT and marketing professionals are becoming interested in learning more about DAM. Looking again at the DAM skills map, this is not entirely surprising since the fields of IT and marketing are highly entwined with DAM work. As the DAM community continues to grow, professionals with diverse education, skills, and experience will surely enrich the collective knowledge base.

And last year, the School of Information at San José State University (home of John Horodyski’s popular DAM course ) opened their LIS courses to the general community. This is good news for aspiring DAM professionals who can now take online DAM-related courses (space permitting) without having to commit to a graduate degree program.

For those who prefer more informal DAM education, opportunities for indulging in self-education abound. Many educational resources are listed within the DAM Directory , a collaborative project created in coordination with the DAM Foundation which aims to serve as a digital reference library of curated DAM resources—created by and for the multidisciplinary DAM community.

Increased access to DAM specific education will help reduce the educational barrier for entry into the DAM field—not only for information professionals who may lack experience in the private sector, but also for hiring managers who can appreciate the LIS skill set but who are looking for DAM Whisperers who can quickly close the educational gap and get up to speed on DAM within their industry sector.

Coming up! In the next (and last) article in this series, I’ll present Act II of the interview. I will describe how the skills of information professionals can be applied in the real world to bring substantial value to an organization. I hope to convince readers that information professionals not only have the potential to be superb digital asset managers, but that they also have the potential to contribute significant additional value to an organization’s enterprise wide digital strategy.

One comment

GREAT Article!!! SO informative!

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