case study on business start up

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Successful Startups Case Studies: Lessons from High-Profile Companies and Founders

Introduction.

Successful startups are the lifeblood of the modern economy. They are the companies that create jobs, drive innovation, and bring new products and services to the market. But what makes a startup successful? What lessons can be learned from the most successful startups and their founders? This article will explore the case studies of some of the most successful startups and the lessons that can be learned from them. We will examine the strategies, tactics, and mindsets that have enabled these companies to succeed. By reviewing these case studies, we can gain insight into creating a successful startup and how to apply these lessons to our businesses.

Table of Contents

Examining the early days of successful startups: what can we learn from their experiences, how to create a winning business model: insights from successful startups, the role of leadership in building a successful startup: what can we learn from high-profile founders, the power of networking: how connections helped launch successful startups, the impact of technology on startups: what can we learn from high-profile companies.

A combination of hard work, risk-taking, and a bit of luck often characterizes the early days of successful startups. Examining the experiences of these startups can provide valuable insights into the strategies and tactics that can lead to success. This paper will explore the early days of some of the most successful startups, examining the strategies and tactics they employed to achieve success.

One of the essential strategies successful startups employ is the ability to identify and capitalize on opportunities. Many of the most successful startups have placed and capitalized on emerging trends and technologies, allowing them to gain a competitive advantage. For example, Amazon was able to capitalize on the rise of e-commerce and the Internet. At the same time, Uber was able to capitalize on the bank of mobile technology and the sharing economy.

Another important strategy employed by successful startups is the ability to pivot quickly. Many startups have swiftly adapted to changing market conditions and customer needs, allowing them to stay ahead of the competition. For example, Airbnb promptly pivoted from a website for renting out spare rooms to a platform for booking entire homes and apartments.

Finally, successful startups often have a strong focus on customer experience. Many of the most successful startups have been able to create products and services that are tailored to the needs of their customers. For example, Apple has developed intuitive and accessible products, while Netflix has created a streaming service tailored to its customers’ needs.

In conclusion, examining the early days of successful startups can provide valuable insights into the strategies and tactics that can lead to success. Successful startups can often identify and capitalize on opportunities, pivot quickly, and focus on customer experience. By understanding and applying these strategies, entrepreneurs can increase their chances of success.

Creating a successful business model is essential for any startup to succeed. A business model is a plan for how a company will generate revenue and profit. It outlines the products or services the company will offer, how it will market and distribute them, and how it will finance its operations. A well-crafted business model can help a startup attract investors, secure customers, and achieve long-term success.

This article will explore how successful startups have created winning business models. It will discuss the critical elements of a successful business model, the importance of customer feedback, and the role of technology in creating a competitive advantage.

The Key Elements of a Successful Business Model

Creating a successful business model requires clearly understanding the company’s goals and objectives. A successful business model should include a detailed description of the company’s products or services, target market, pricing strategy, and distribution channels. It should also have a plan for how the company finances its operations and generates revenue.

In addition, a successful business model should include a competitive analysis. This analysis should identify the company’s competitors and their strengths and weaknesses. It should also identify potential opportunities for the company to differentiate itself from its competitors.

The Importance of Customer Feedback

Customer feedback is essential for creating a successful business model. Startups should use customer feedback to identify customer needs and preferences and to develop products and services that meet those needs. Customer feedback can also help startups identify potential opportunities for growth and expansion.

The Role of Technology

Technology can be a powerful tool for creating a competitive advantage. Startups should use technology to develop innovative products and services that are difficult for competitors to replicate. Technology can also be used to streamline operations and reduce costs.

Creating a successful business model is essential for any startup to succeed. A well-crafted business model should include a detailed description of the company’s products or services, target market, pricing strategy, and distribution channels. It should also have a competitive analysis and a plan for how the company will finance its operations and generate revenue. Customer feedback is essential for creating a successful business model, and technology can be used to develop innovative products and services and streamline processes. By following these insights, startups can create winning business models that will help them achieve long-term success.

Leadership is a critical factor in the success of any startup. High-profile founders have demonstrated the importance of strong leadership in building a successful startup. By examining the leadership styles of these founders, we can gain valuable insights into how to create a successful startup.

The most successful startups are often led by founders with a clear vision and a solid commitment to their mission. These founders can inspire their teams to work together to achieve their goals. They are also able to make difficult decisions and take risks when necessary. High-profile founders such as Steve Jobs, Mark Zuckerberg, and Jeff Bezos have all demonstrated these qualities.

High-profile founders also understand the importance of creating a culture of innovation and collaboration. They recognize that their teams need to be able to work together to solve problems and come up with creative solutions. They also understand the importance of creating an environment where employees feel valued and respected.

Finally, high-profile founders understand the importance of staying focused on the company’s long-term goals. The incisions in the company’s best interest are unpopular in the short term. They also understand the importance of staying flexible and adapting to changing market conditions.

By examining the leadership styles of high-profile founders, we can gain valuable insights into how to create a successful startup. These founders have demonstrated the importance of having a clear vision, creating a culture of innovation and collaboration, and staying focused on the company’s long-term goals. By following their example, entrepreneurs can increase their chances of success.

Networking is a powerful tool for entrepreneurs looking to launch successful startups. By leveraging their connections, entrepreneurs can access resources, advice, and support that can help them get their businesses off the ground. This article will explore how networking has helped launch successful startups and the strategies entrepreneurs can use to maximize the power of their connections.

First, it is essential to understand the value of networking. By connecting with other entrepreneurs, investors, and industry professionals, entrepreneurs can access valuable resources and advice. This can include access to capital, mentorship, and industry knowledge. Additionally, networking can help entrepreneurs build relationships with potential customers, partners, and suppliers. These relationships can be invaluable in assisting entrepreneurs in launching their businesses.

Second, entrepreneurs should focus on building solid relationships with their network. This means getting to know the people in their network and understanding their needs and interests. It also means being willing to help others in their network when they need it. By building solid relationships, entrepreneurs can create a network of people ready to help them launch their businesses.

Third, entrepreneurs should take advantage of networking events. These events provide an excellent opportunity to meet new people and build relationships. Additionally, they can be a great source of information and advice. By attending networking events, entrepreneurs can learn from the experiences of other entrepreneurs and gain valuable insights into the startup process.

Finally, entrepreneurs should be willing to give back to their network. This can include offering advice, mentorship, or even financial support. By giving back to their network, entrepreneurs can create a strong network of people willing to help them launch their businesses.

In conclusion, networking is a powerful tool for entrepreneurs looking to launch successful startups. By leveraging their connections, entrepreneurs can access resources, advice, and support that can help them get their businesses off the ground. By building solid relationships, attending networking events, and giving back to their network, entrepreneurs can maximize the power of their connections and increase their chances of success.

Startups are increasingly leveraging technology to gain a competitive edge in the marketplace. High-profile companies such as Uber, Airbnb, and Amazon have all used technology to revolutionize their respective industries. By examining the impact of technology on these companies, we can gain valuable insights into how startups can use technology to their advantage.

First, technology can create a more efficient and streamlined customer experience. Uber, for example, has used technology to create a seamless ride-hailing experience. By leveraging mobile technology, Uber has provided customers with an easy-to-use app to quickly and conveniently book a ride. Similarly, Airbnb has used technology to create an efficient platform for booking short-term rentals. By leveraging technology, both companies have created a more efficient customer experience.

Second, technology can be used to create a more personalized customer experience. Amazon, for example, has used technology to create a customized shopping experience for its customers. By leveraging data and analytics, Amazon has created a personalized shopping experience tailored to customers’ needs and preferences. This has allowed Amazon to create a more engaging and enjoyable shopping experience for its customers.

Finally, technology can be used to create a more cost-effective business model. Uber, for example, has used technology to create a more cost-effective business model by eliminating the need for drivers and vehicles. By leveraging technology, Uber has created a more cost-effective business model that has allowed it to become one of the most successful companies in the world.

In conclusion, technology can be a powerful tool for startups seeking a competitive edge. By examining the impact of technology on high-profile companies such as Uber, Airbnb, and Amazon, we can gain valuable insights into how startups can use technology to their advantage. By leveraging technology, startups can create a more efficient and personalized customer experience and a more cost-effective business model.

In conclusion, successful startup case studies provide valuable lessons for aspiring entrepreneurs. By studying high-profile companies’ and founders’ successes and failures, entrepreneurs can gain insight into the strategies and tactics used to achieve success. By understanding the critical elements of successful startups, entrepreneurs can develop their systems and plan to increase their chances of success. Ultimately, successful startup case studies provide valuable lessons for entrepreneurs to learn from and apply to their businesses.

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Paytm Case Study: The Journey of India's Leading FinTech Company

Devashish Shrivastava

Paytm is India's one of the biggest fintech startups founded in August 2010 by Vijay Shekhar Sharma. The startup offers versatile instalments, e-wallet, and business stages. Even though it began as an energizing stage in 2010, Paytm has changed its plan of action to become a commercial centre and a virtual bank model. It is likewise one of the pioneers of the cashback plan of action.

Paytm has changed itself into an Indian mammoth managing versatile instalments, banking administrations, commercial centre, Paytm gold, energize and charge installments, Paytm wallet and many other provisions which serve around 100 million enlisted clients.

The areas served by Paytm are India, Canada, and Japan, it is also accessible in 11 Indian dialects . It offers online use-cases as versatile energizes, service charge installments, travel, motion pictures, and occasions appointments. In-store instalments at markets, leafy foods shops, cafés, stopping, tolls, drug stores and instructive establishments can be accessed through the Paytm QR code.

One 97 Communications, the parent company of Paytm, is all set to raise its capital target of over ₹16,600 crores ($2.2 billion) through an IPO that it had filed earlier in July 2021. Paytm is seeking to raise $25 billion to $30 billion valuation post this IPO.

According to the organization, more than 7 million traders crosswise over India utilize its QR code to acknowledge instalments straightforwardly into their bank account. The organization uses commercials and pays a special substance to produce income. Let's look at this detailed case study on Paytm to know more about its growth and future plans.

Paytm - Latest News Origin of Paytm Business Model of Paytm Business Growth of Paytm Expected Future Growth of Paytm Why was Paytm Removed from Google Play Store?

Paytm - Latest News

1st November 2021 - The much-awaited Paytm IPO was launched with a price band of ₹ ₹2,080-2,150 per share.

13th October 2021 - Paytm users can now store Aadhaar, driving license, vehicle RC, insurance via Digilocker. Digilocker Mini App on Paytm offers access to these documents to users even when they're offline or in a low connectivity zone.

8th October 2021 - Paytm is looking forward to bringing in sovereign wealth funds as anchor investors in the company's pre-IPO placement.

5th October 2021 - Switzerland-based insurance giant, Swiss RE might join Paytm's insurance business' board.

3rd October 2021 - Paytm has acquired 100% stakes in CreditMate, a Mumbai-based digital lending startup.

Origin of Paytm

The saga and the emergence of Paytm are discussed in this section of the case study of Paytm. It was established in August 2010 with underlying speculation of $2 million by its originator Vijay Shekhar Sharma in Noida, an area nearby India's capital New Delhi .

It began as a prepaid portable and DTH energize stage, and later included information card, postpaid versatile and landline charge installments in 2013. By January 2014, the organization propelled the Paytm pocketbook, and the Indian Railways and Uber included it as an installment option.

It propelled into web-based business with online arrangements and transport ticketing.

In 2015, it disclosed more use-cases like instruction expenses, metro energizes power, gas, and water charge installments. Paytm likewise began driving the installment passage for the Indian Railways.

In 2016, Paytm propelled motion pictures, occasions, and entertainment meccas ticketing just as flight ticket appointments and Paytm QR. Later that year, it propelled rail bookings and gift vouchers . Paytm's enrolled client base developed from 11.8 million in August 2014 to 104 million in August 2015. Its movement business crossed $500 million in annualized GMV run rate, booking two million tickets for each month.

In 2017, Paytm became India's first installment application to traverse 100 million application downloads. That year, it propelled Paytm Gold, an item that enables clients to purchase as meagre as ₹1 of unadulterated gold on the web . It additionally propelled the Paytm Payments Bank and 'Inbox', and informing stage with in-talk installments among other products.

By 2018, it began enabling dealers to acknowledge Paytm UPI and card installments straightforwardly into their financial balances at 0% charge. It likewise propelled the 'Paytm for Business' application, enabling traders to follow their installments and everyday settlements instantly. This drove Paytm's shopper base to more than 7 million by March 2018.

The organization propelled two new riches—Paytm Gold Savings Plan and Gold Gifting—to rearrange long haul savings. It propelled into diversion and speculations, and stripe alongside AGTech to dispatch the stage of a transportable game Gamepind, and putting in Paytm cash with a venture of ₹9 large integers to bring venture and riches as board items for Indians. In May 2019, Paytm joined forces with Citibank to dispatch credit cards .

Business Model of Paytm

Paytm or "Payment Through Mobile" is India's biggest installment, trade, and e-wallet undertaking. It began in 2010 and is a brand of the parent organization One97 Communications, established by Vijay Shekhar Sharma. It was propelled as an online portable energize site and proceeded to change its plan of action to a virtual and commercial centre bank model.

The organization stands today as one of India's biggest online portable administrations that incorporates banking administrations, commercial centres, versatile installments, charge installments, and energize. It has so far given administrations to more than 100 million clients.

Paytm's enhancement has built a solid reputation and has turned out to be praiseworthy for some in the online installment industry. One of its increasingly vital accomplishments is in its joint effort with the Chinese web-based business Goliath, Alibaba for immense measures of subsidizing.

Aside from being a pioneer of the cashback plan of action, the organization has been commended for its introduction as a new business able to build huge partnerships in a limited time period.

Clients of Paytm Business

Paytm's core focus is on serving its Indian client base, especially the cell phone clients. Numerous Indian clients saw the computerized world as an opportunity to open a financial balance. Accessing simple online installments missed the mark, and clients wound up with only poor experience. Paytm presented itself as a superior option to deal with such situations.

Paytm Offers

A portion of Paytm's increasingly conspicuous suggestions was reviving the business which was the organization's underlying administration recommendation.

At that point, it proceeded to differentiate and progressed to creating more current administrations from any semblance of Paytm Wallet, E-business vertical to Digital Gold.

These improvements were appreciated in the form of the Chinese mammoth Alibaba's favours. Immense totals of cash were pumped into Paytm by Alibaba, expanding Paytm's speculation potential. Paytm used cricket and TV promotion to capture more clients.

Relationship with Clients

Paytm has a 24*7 client care focus to interface with its clients. Simultaneously, the vast majority of Paytm administrations are self-served in nature and are open through their foundation straightforward.

Paytm's Channel for Business

Paytm utilizes numerous channels to draw in clients. Aside from its very own site which drives clicks, Paytm has shaped associations with numerous customers and seller destinations that support its endeavour. Demonetization in India enabled the organization to succeed altogether and arrive at new clients too. Disconnected advertising is likewise a piece of their client procurement process.

Distinct Advantages

The RBI (Reserve Bank of India) permit fills in as Paytm's fundamental asset. It should be explicit to Paytm. Different assets like the plan/programming society make it simpler for lower-pay Indians to use Paytm.

Paytm, being an innovation stage, dangers perils, for example, security and misrepresentation which is the reason it needs to take viable measures in ensuring its buyer's cash by improving its security. It is likewise rolling out new improvements inside its foundation to draw in new clients and access their computerized wallets.

Partners of Paytm

Paytm accomplices with the banks that give it installment excursions into the financial framework just as escrow administrations. It works together with a heap of associations that accumulate bills and installments from its customers for its administration.

Structure of Costing

Paytm serves numerous clients which is the motivation behind why it is so cost-driven. The vast majority of its costs are identified with its foundation and client obtaining. It's a typical cost-shared by numerous organizations over the reality where client securing cost is significant.

The cash utilized in this procedure is higher than the income it makes in its underlying buys. Most of its financial limit is to put resources into sloping up of its security and stay away from the danger of misrepresentation, particularly when it needs to deal with more than 65 million clients in its foundation. It incorporates a framework that empowers clients to avoid any tax evasion hazard .

Revenue Model of Paytm

The Paytm revenue models come in two structures. Paytm makes commissions from the client exchanges through their utilization of its foundation. Escrow Accounts are the accounts from where it creates their income. Inferable from the non-appearance of its hidden capital, it offers clients no intrigue. Starting in 2018 Paytm has aggregated 3314.8 crore INR in income.

Paytm Wallet

Paytm wallet is one of Paytm's best benefits that structures a connection between the bank and the retailers. This semi-shut wallet empowers you to take care of your tabs, pay for your tickets, or pay anyone concerned.

Paytm wallet separated from its profit, as approved by the RBI, has the advantage of accepting enthusiasm for a purchaser store, much the same as some other Payment Gateways .

When you store a specific measure of cash in your Paytm wallet, it will at that point set aside that cash in another bank from which it will win enthusiasm eventually.

It is the Paytm wallet's fundamental capacity. For instance, suppose you make an installment of Rs. 1000  to a merchant and the vendor makes 10 exchanges to increase Rs. 10,000. If the installment of that sum is made through the Paytm wallet, the Paytm wallet will take a portion of about 1% of the aggregate sum. So the merchant will get around Rs. 9715.

Mobile Recharge Business

Since its origin in 2010, Paytm's underlying intention was to give online portable energizing administrations. Its capacity to create income was constantly shortsighted. Paytm's administration guidelines are as praiseworthy and proficient as those of other telecom specialist co-ops running from Vodafone to Telecom.

The administrations are without shortcomings and give solace to their clients. As of now, Paytm increases a commission of 2-3% per energize. It is because Paytm, attributable to its support to its client to keep reviving through its foundation, has more grounded power in dealing than different merchants. That is the reason the commission it obtains is so high. This commission from its revive administration fills in as its income.

These administrations have supported the organization essentially in extending its base and thus, developing exponentially. When the client is fulfilled by the administration or item, he makes an arrival to a similar undertaking in this manner. This way Paytm does client maintenance and produces more traffic . Paytm has used this methodology to further its potential benefit and keeps on reaping positive results.

Paytm Digital Gold Paytm Digital Gold

Inferable from its organization with MMTC-PAMP, the outstanding gold purifier, Paytm has propelled "Computerized Gold". This model enables clients to sell, purchase, or store gold in an advanced stage. Presently, clients need to pay at a rate just to get their gold conveyed to their families.

Paytm is very much aware of how much gold is put as a resource in India and is completely arranged to develop from this chance. The organization has made eminent arrangements to urge its clients to get their own Gold Bank Accounts individually. This record separated from empowering clients to purchase their gold will likewise furnish clients with simple access to other Paytm administrations.

In February 2017, Paytm propelled its Paytm Mall application which enables purchasers to shop from 1.4 lakh enrolled sellers. Paytm Mall is a B2C model enlivened by the model of China's biggest B2C retail stage, TMall. For 1.4 lakh merchants enlisted, items need to go through Paytm-guaranteed stockrooms and channels to guarantee buyer trust.

Paytm Mall has set up 17 satisfaction focuses crosswise over India and joined forces with 40+ messengers. Paytm Mall raised $200 million from Alibaba Cluster and SAIF Partners in March 2018. In May 2018, it posted losses of roughly Rs 1,800 crore with an income of Rs 774 crore for money related to the year 2018. Moreover, the piece of the pie in Paytm Mall dropped to 3% in 2018 from 5.6% in 2017.

Business Growth of Paytm

Advanced installments organization Paytm has professed to arrive at gross exchange esteem (GTV) of over $50 billion, while checking 5.5 billion exchanges in FY19. The Delhi NCR-based organization credited this development to the rising appropriation of Paytm over numerous utilization cases, for example, retail installments, expenses, utility installments, travel booking , excitement, games among others. It has as of late propelled membership-based prizes program (Paytm First) to aid development alongside expanding the client maintenance.

Discussing the feasible arrangements, senior VP of Paytm, Deepak Abbot stated, "We are centred around creating tech-driven arrangements, incorporated client lifecycle the board, upgrading the client experience and growing to Tier 4-5 urban communities. We are certain to accomplish 12 Bn exchanges before the part of the bargain year." Before a month ago, the Ministry Of Electronics and Information Technology (MeitY) had solicited Paytm to help its objective of encouraging 40 Bn advanced exchanges in FY20.

The organization shared designs to incorporate man-made brainpower in its model and achieve 2x development this year. Paytm professed to possess half piece of the installment entryway industry in India, with 400 Mn month to month exchanges on the stage.

Established by Vijay Shekhar Sharma in 2010, Paytm furnishes various new companies and huge organizations with arrangements running from a shareable PaytmQR code to profound coordination.

It empowers clients to process computerized installments through any favoured installment mode including credit and check cards, net banking, Paytm wallet, and UPI (bound together installment interface). Paytm had likewise propelled its very own installments bank in 2017.

Paytm Payments Bank is versatile first keep money with zero charges on every online exchange, (for example, IMPS, NEFT, RTGS) and no base equalization prerequisite. For investment accounts, the bank right now offers a loan cost of 4% per annum.

Expected Future Growth of Paytm

Computerized installments organization Paytm said it is looking to dramatically increase its exchange volume to 12 billion by part of the arrangement, from 5.5 billion out of 2018-19.

Paytm checked 2.5 billion exchanges in 2017-18. Paytm said it accomplished gross exchange esteem (GTV) of $50 billion out of 2018-19, as contrasted and $25 billion every year prior. GTV is the estimation of all-out exchanges done on the stage.

"This expansion is a consequence of the fast development in the reception of Paytm's computerized installments arrangements crosswise over on the web and disconnected for different use cases including retail installments, charges, utility installments, travel booking, amusement, games and that's only the tip of the iceberg,"

The organization said in an announcement. Its membership-based program Paytm First was propelled in March has pulled into equal parts a million supporters, the organization added.

Paytm has 350 million enrolled clients starting on 5 June, an organization authority said. Paytm offers a variety of installment alternatives that incorporate installment through portable wallets, just like ongoing installment framework Unified Payments Interface (UPI) and web banking.

The organization has been centred around structure instruments for dealers to streamline their everyday business needs. This has brought about enormous dealers obtaining who are very much furnished with innovation to acknowledge all installment modes (cards, wallet, and UPI). Paytm now intends to concentrate on embracing computerized reasoning and improving the UI .

Why was Paytm Removed from Google Play Store?

Paytm India app was removed from Google Play Store because it violated Google guidelines. While other apps like Paytm for Business, Paytm mall , Paytm Money, and a few more were still available. But after a few hours of being taken down, the Paytm app was back on Google Play Store.

#Paytm out of Google Play Store. Google: We don’t allow online casinos/support any unregulated gambling apps that facilitate sports betting. It includes if app leads consumers to an external website that allows them to participate in paid tournaments to win real money/cash prizes pic.twitter.com/poeZzXw5nA — CNBC-TV18 (@CNBCTV18Live) September 18, 2020

“We have these policies to protect users from potential harm. When an app violates these policies, we notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance. And in the case where there are repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently,” Google Added.

Is Paytm a fintech company?

Yes, Paytm is India's leading and one of the most valued fintech startups founded by Vijay Shekar Sharma in 2010.

What are the areas served by Paytm?

Paytm is a leading fintech startup that not only operates in India but it also serves Canada and Japan.

When was Paytm established?

Paytm was founded in 2010 by Vijay Shekar Sharma.

What is Paytm and how does it work?

Paytm is a leading financial service and bill payments app that offers financial solutions to its customers, offline merchants and online platforms. All you need to do is open the Paytm app on your phone, click on 'Pay', and select 'QR code'. Scan the QR code of the receiver and enter the amount to be paid. The money will be transferred in a few seconds.

How much does Vijay Shekhar Sharma own in Paytm?

Vijay Shekhar Sharma currently owns 14.61% of the company.

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How to Address Pricing Challenges: Balancing Affordability and Profitability in Specialty Medicine Sales

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4 Entrepreneur Success Stories to Learn From

• 20 Jan 2022

Entrepreneurship is a risky but potentially rewarding endeavor. According to the online course Entrepreneurship Essentials , 50 percent of startups last five years, and just 25 percent survive 15.

“For every Amazon.com or Uber, there are scores of companies few can remember,” says Harvard Business School Professor William Sahlman in Entrepreneurship Essentials.

So, what separates successful ventures from those that fail?

“When a company succeeds, it’s because it has discovered and made the right moves along the way,” Sahlman says. “It has found out how to create and capture customer value.”

If you’re exploring entrepreneurship or in the early stages of launching a venture, it’s important to learn from others to avoid common pitfalls and discover which decisions impacted a company’s survival. Here are four stories of successful entrepreneurs to inspire your entrepreneurial journey.

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4 Successful Entrepreneur Stories

1. adi dassler of adidas.

Some of today’s biggest brands started with humble beginnings, and no one embodies this better than Adidas founder Adolf “Adi” Dassler.

Dassler’s shoemaking career began in his mother’s washroom in a small town in Bavaria, Germany. It was there that Dassler began designing and cobbling shoes and decided he wanted to make the best possible sports shoe for athletes.

While there were plenty of shoemakers at the time, Dassler was committed to standing out in the market by gathering feedback from athletes about what they looked for in a shoe, what pain points could be improved on, and how they felt about his early models.

This feedback allowed Dassler to craft an athletic shoe that was highly valued by his customers and gave him legitimacy when he registered “Adi Dassler Adidas Sportschuhfabrik” in 1949 at 49 years old. It was that same year the first shoe with the soon-to-become-signature Adidas three stripes was registered.

Dassler’s vision to create the best shoe for athletes proved itself in 1954 when the German national football team won the World Cup final against the Hungarians—while wearing the new model of Adidas cleats.

“Their unbelievable victory would be heard around the world for decades to come,” Adidas states on its website , “and it made Adidas and its founder a household name on football pitches everywhere.”

Since then, Adidas has grown into an international brand known for high-quality athleticwear. Dassler’s story sheds light on the importance of listening to target customers about their dreams, needs, and pain points.

“Adi Dassler’s secret to success had an additional personal ingredient: He met with athletes, listened carefully to what they said, and constantly observed what can be improved or even invented to support their needs,” reads Adidas’s website . “The best of the best trusted Adidas and its founder from the beginning.”

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2. Whitney Wolfe Herd of Bumble

After leaving dating app company Tinder and an abusive relationship in 2014, Whitney Wolfe Herd was inspired to create an empowering dating experience for women.

“For all the advances women had been making in workplaces and corridors of power, the gender dynamics of dating and romance still seemed so outdated,” Wolfe Herd writes on Bumble’s website . “I thought, ‘What if I could flip that on its head? What if women made the first move and sent the first message?’”

Wolfe Herd, along with dating app Badoo co-founder Andrey Andreev and former Tinder employees Chris Gulzcynski and Sarah Mick, designed a dating app that requires women to make the first move in heterosexual matches.

The brand took off—largely on college campuses—and the app reached 100,000 downloads in its first month.

As its user base grows, Wolfe Herd remains a strong advocate for gender equality and sexual harassment prevention, building in-app features that block hate speech and blur inappropriate images. Wolfe Herd and her team also lobbied the state of Texas—where the company is headquartered—to pass a law prohibiting the sending of unsolicited lewd photos, which passed in 2019 .

“I’m more dedicated than ever to helping advance gender equality—and putting an end to the misogyny that still plagues society,” Wolfe Herd writes in a letter to Bumble users . She later adds, “I want nothing more than for your connections to be both meaningful and healthy.”

Wolfe Herd’s story serves as a reminder to use your own life for business inspiration and use a cause you care about to differentiate your product and brand in a saturated market.

Related: How to Identify an Underserved Need in the Market

3. Melanie Perkins of Canva

In 2007, Melanie Perkins was working a part-time job while studying in Perth, Australia, teaching students how to use desktop design software. The software was expensive, complex, and required a semester’s worth of instruction to learn how to use, prompting Perkins to ask, “Is there a way this could be simpler and less expensive?”

Perkins’s goal to create an affordable, simple, online design tool was originally turned down by over 100 investors—it wasn’t until three years into her pitching process that Canva received its first investment.

Perkins credits this investment to a shift in her pitching strategy: She began leading with the relatable problem Canva aims to solve.

“A lot of people can relate to going into something like Photoshop and being completely overwhelmed," Perkins said in an interview for Inc . "It's important to tell the story, because if your audience doesn't understand the problem, they won't understand the solution."

Today, 60 million customers use Canva to create designs across 190 countries.

Perkins’s story reflects the importance of effectively communicating the value of a business idea , as well as the tenacity and resilience required for entrepreneurial success.

Related: How to Effectively Pitch a Business Idea

4. Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider of Warby Parker

One example mentioned in Entrepreneurship Essentials is that of innovative online eyewear company Warby Parker. In 2008, Wharton MBA student Blumenthal lost his prescription eyeglasses. He was reluctant to purchase a new pair because they were so expensive. He also didn’t want to visit an eyeglass store.

The idea came to him in the middle of the night, and he emailed three friends—Gilboa, Hunt, and Raider—immediately: Why not start an online company to sell prescription glasses at an affordable price?

They set to work, and Warby Parker was poised to launch just after the four founders graduated with their MBA degrees in the spring of 2010—that is, until GQ reached out to Blumenthal about writing an article to be published on February 15 of that year. The founders sped up their process and launched Warby Parker’s website the same day the article was printed .

The article called Warby Parker “the Netflix of eyewear,” driving interested customers to the new site in droves. The founders’ one mistake was forgetting to add a “sold out” functionality to the website. The waitlist for Warby Parker eyewear grew to 20,000 people, and the company hit its first-year sales target in three weeks.

"It was this moment of panic but also a great opportunity for us to provide awesome customer service and write personalized emails to apologize and explain," Blumenthal says in an interview for Inc . "That really set the tone for how we would run customer service."

A few things set Warby Parker apart from the eyewear market at the time:

• Its online model : A new way of delivering the product helped it break into a stagnant industry
• Its affordable prices : A pair of Warby Parker frames with prescription lenses cost $95—much less expensive than other brands at the time
• Its home try-on program : This enabled customers to try on five pairs of glasses and send back the pairs they didn’t want to purchase.
• Its commitment to giving back : For every pair of glasses purchased, Warby Parker donated a pair to someone in need

Warby Parker donated its millionth pair of glasses in 2019 and continues to be an example of innovation in an existing market.

Why Learn from Case Studies?

Reading about the trials, tribulations, decisions, and successes of other entrepreneurs is an effective way to gain insight into what your experience could be like. What common threads do you notice in the aforementioned examples? What characteristics do these successful entrepreneurs share ? Use their experiences as blueprints to inform your strategic approach and in-the-moment decision-making.

When building your entrepreneurial skills, seek out courses that incorporate case studies into their teaching method , such as Entrepreneurship Essentials. Not only can you imagine yourself in their situations, but you can take their wisdom with you on your entrepreneurial journey.

Are you interested in honing your entrepreneurial skills and innovation toolkit? Explore our four-week Entrepreneurship Essentials course and other online entrepreneurship and innovation courses to learn to speak the language of the startup world.

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• Startup of the week

Cred Case Study: The Successful Story of a Fintech Startup

| 4 minutes read

An Indian Fintech Startup, Cred, entered the unicorn club on April 6 th, 2021. CRED had shown a strong footprint and became one of the most successful startups in recent times. Bengaluru, India Based Startup, made its name big, but it has its true story starting from Zero to billions. Although the road was not easy, they made the impossible possible and showed the strength of the Indian startup .

The company was established in 2018 and had a valuation of approximately $2.2 billion. Many other startups like Flipkart and OYO took more than ten years to reach a similar valuation level. 

What is their Business model?

The startup is based on the “Hole and hook model”. It is a common problem that many credit card users don’t pay their credit card bill on time. So the business model of Cred encourages holders to complete payments on time by providing some exclusive rewards including 100% cashback.

The company found the ‘hole’ (flaw) in the credit card payment system and provided a ‘hook’ in rewards. They offer attractive rewards to their customers, which makes their product a brag-worthy proposition.

About the founder

Kunal Shah was also the co-founder of ‘freecharge’. Coming from a Gujarati family and a non-tech background, he is currently the founder of two big tech companies. He was motivated to start CRED after research and understanding the loophole in the overall credit card payment system. He is also the current CEO of the company Cred.

Also Read: Startup Case Study: How Byju’s is Disruption the Indian Edu-tech Sector?

What is their marketing strategy.

The marketing campaign of CRED is universal. They have implemented an aggressive marketing strategy to improve the value of their product. Surabhi Capoor is the brand and product marketing head at CRED.

The company’s marketing department came up with unique advertising ideas that made the brand larger than life. For example, the latest ad featured Kapil Dev (Former Cricketer) acting like a Ranveer Singh that pulled viewers because no one had seen him in this avatar before. Apart from this, during IPL (Indian Premier League), Cred starts to increase its awareness before the beginning of the IPL like the way Vodafone used to do by introducing Zoozoo (character).

Further, the company was marketed through various other celebrities on social media platforms . Meme marketing also worked for the company, and thus the awareness of the brand is on the rise.

What services do they provide?

The company started with just credit card payment services, but now it is expanding its reach in different sectors. The CRED app has more than 60 lakh users, and the number is increasing. 

Listing the services provided in the app.

• It allows you to manage all your credit card payments in one place.
• The app notifies your regular payment details and due dates.
• It offers rewards and cashback for new users.
• The company provides CRED points on the completion of payment, and these points can be used to avail various vouchers and cashback.
• The payment method is hassle-free.
• They have started providing services for rent, loans, and insurance.

How Credible are they?

The company assures total privacy to the customers (claimed by the company). They deal with the valuable financial data of the customers, and they offer complete privacy on it. With such attractive rewards and enhanced security, it is trusted by its users. In just 2 years, they have successfully reached a million consumer base, and their number is ever increasing. 

What is their Mission?

The mission of the company is understood by everyone. They want to improve and enhance the credit card payment system. Despite not making any profit in 2019 and 2020, they have eventually gained the trust of their users. They used the “reward and punishment tendency” effectively to attract and establish the customers base.

CRED & their Vision

CRED’s business model is futuristic. They want to develop themselves in diversified sectors like insurance, rent, shopping, loans, and realty payments. The company also focuses on a futuristic revenue model. 

It aims to generate revenue through merchandising, commission and consulting. They can also use this vast customer base for sales pitching and generate good fortune from it.  

How are they Funded?

CRED is one of those legendary startups that got funding right before its execution. This was made possible by the brilliant execution of the founder Kunal Shah. The company has made a loss of 63.90 crores and 378.89 crores in 2019 and 2020, respectively. Despite these losses, the company is trusted by its investors.

The company has around 28 investors and 7 lead investors. The lead investors are listed below:

•         Dragoneer Investment Group.
•         Tiger Global Management.
•         Sofina.
•         DST Global.
•         Coatue.
•         Falcon Edge Capital.
•         Insight Partners.

The company has raised funding of around $471.3 million from investors. The company’s other investors are Ribbit Capital, Gemini investments, Sequoia Capital India, and Rainmatter Capital.

Who are the Brand Partners?

The company offers different rewards and vouchers for customers. It has successfully bagged many reputed brands as its partner. Some of the esteemed brand partners are:

The story behind their Struggle and Success

Kunal Shah faced a serious dilemma before starting the company. He was offered to become an investing partner in Sequoia Capital of India. But the entrepreneur chose to start a company rather than become an investor. 

The company has also registered itself as an IPL sponsor and has started building some revenue. Despite making losses in the first two years, it has continued to provide valuable services to its users. The company has a futuristic revenue model, and thus it is trusted by its investors.

Born in the family of entrepreneurs and have inherited the same. Started building applications in order to pay for my tuition. Later founded a tech company, marketing agency , and media outlets.

About the author

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100 Indian Startup Success Stories for the new age entrepreneur [2022 Updated]

Each entrepreneur puts in his 110% effort to make their startup successful. Nevertheless, that’s not the only factor in formulating the perfect recipe for Indian success stories. Successful startups in India are built on persistence, mentorships, disruptiveness & market requirements.

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India has established itself as one of the biggest startup hubs around the world. Every other day a new startup emerges from the ocean of opportunities to make it up to the list of startup success stories in India. However, we must remember that 90% of startups fail in their initial stages.

In this article, we’ll be talking about the successful startup stories in India that have been able to build their empire to become the emperors of their niche marketplace. From food delivery to ecommerce, these 12 inspiring startup stories will encourage you to be a part of startup success stories today.

Fact: According to reports by ET ( 1 ), around 86% of the men continue to dominate the startup space, with women entrepreneurs constituting 14% of the startup share.

100 Inspiring Successful Startup Success Stories in India

These 100 startups have been able to survive amidst the struggling economy of our nation to emerge as the top successful business stories in india:.

• Bombay Shaving Company
• Ecomm Express
• Urban Ladder
• PolicyBazaar.com
• Housing.com
• BankBazaar.com
• EaseMyTrip.com
• Bare Anatomy
• Treebo Hotels
• Clear Car Rental
• KillerLaunch
• AddressHealth
• TravelTriangle
• Bewakoof.com
• GoaBrewing Co
• Skillsmatic
• Avaada Energy
• Skyroot Aerospace

100 Inspiring Startup Stories in India:

Launch: 2013

Founders: Ritesh Agarwal

Industry: Hospitality

Estimated Valuation: $16 billion

Ritesh Agarwal, the founder of the homegrown unicorn Oyo, has established itself as one of the largest hotels and hospitality chains worldwide, with operations in over 800 cities across 80 countries, including India, the US, China, Europe , China, and more.

Airbnb was the biggest source of inspiration for Ritesh, who started on his journey of being one of the best entrepreneur success stories as a teenager.

Fact: Ritesh launched Oravel Stays in 2012, later relaunched as Oyo in 2013.

Visit their website here .

Launch: 2010

Founder: Vijay Shekhar Sharma

Industry: Fintech

Estimated Valuation: $15 billion

Paytm started as a digital wallet in its initial days but has transformed into a completely new payment platform. The fintech service has emerged as the top fintech company even after facing fierce early competition from brands like Freecharge.

Fact: Paytm’s user base grew from 125 million to 185 million three months post demonetization.

Vijay Shekhar Sharma, who was struggling to make ends meet with Rs 10 in his pocket, tasted victory the hard way, and today, he stands as the founder of the billion-dollar homegrown unicorn.

3. Flipkart

Launch: 2007

Founders: Sachin Bansal & Binny Bansal

Industry: Ecommerce

Estimated Valuation: $24 billion

The Walmart acquired ecommerce company Flipkart stands as the largest ecommerce platform in India. Today, the ecommerce platform has expanded its business horizons by foraying into the video streaming industry with Flipkart Originals.

Fact: The first customer of Flipkart was a young engineer from Mahbubnagar, Telangana.

Sachin Bansal & Binny Bansal started as an online bookstore that made around 20 successful shipments in its first year of functioning. It was not late before the platform started grabbing people’s attention that making it the top online retail market in history.

Launch: 2014

Founders: Nandan Reddy, Rahul Jaimini, & Sriharsha Majesty

Industry: Foodtech

Estimated Valuation: $3.3 billion

The viral food delivery startup has marked itself as one of the inspirational stories of success that started in its Bengaluru neighborhood, where six delivery executives were covered by only 25 partner restaurants.

Today, the food delivery firm has over 2.1lakh delivery executives across 300+ cities in India. Currently, the company processes over 1.4 million food orders daily across the country.

Note: Swiggy recently received funding of $1 billion from Naspers and Tencent Holdings

Visit their site here .

5. Ola Cabs

Founders: Bhavish Aggarwal, Ankit Bhati

Industry: Mobility

Estimated Valuation: $6.2 billion

Ola Cabs, started by IIT-B graduates Bhavish and Ankit, has emerged as the most prominent Indian mobility service provider in the country. That offers its services across 50 cities in India and is evenly spread across countries, including the UK, Australia, and New Zealand.

The idea of Ola, a cab aggregation startup, came from Bhavish’s terrible experience. At the same time, he was traveling from Bengaluru to Bandipur, where the driver of his cab stranded him in the middle of nowhere over a failed negotiation deal.

6. BookMyShow

Launch: 1999

Founders: Ashish Hemrajani, Parikshit Dar & Rajesh Balpande

Industry: Online Ticket Booking

Estimated Valuation: $1 billion

We see BookMyShow as a stable platform in the online ticket booking sector. It is considered as a one-stop platform to book online tickets , especially for movies.

Surprisingly, the upheaval of BookMyShow is one of the most motivational success stories that showcase the power of perseverance. The platform currently provides services across five countries with over 30 million customers.

Fact: The initial capital invested in BookMyShow was just Rs 25,000.

7. MakeMyTrip

Launch: 2000

Industry: Travel Agency

Estimated Valuation: $23.5 billion

MakeMyTrip is India’s leading online travel company that provides online services like travel packages, hotels, flights, rail, bus tickets , etc., to its clients. Founded by IIM-A alumni Deep Kalra, the success of MakeMyTrip has been recognized not only nationally but internationally as well. The company was even listed on NASDAQ.

Fact: MakeMyTrip was initially launched to cater to the needs of NRIs for their Indo-American trips back and forth.

Launch: 2008

Founders: Byju Raveendran, Divya Gokulnath

Industry: E-Learning

Estimated Valuation: $5 billion

Byju’s started as a mere e-learning platform but has grown to become one of India's most popular and highly trusted ed-tech brands.

The platform founded by Byju Raveendran & Divya Gokulnath provides online tutoring sessions to students ranging from study material of class VI to material about competitive exams like IAS, CAT , GRE, etc.

Fact: Byju has registered 35 million users on its learning app with 2.4 million paid subscribers.

9. BigBasket

Launch: 2011

Founders: Hari Menon, VS Sudhakar, V S Ramesh, Vipul Parekh, Abhinay Choudhari

Estimated Valuation: $1.2 billion

The online food and grocery buying platform allow users to buy products ranging from food supplies, grocery , beverages, personal care products, bakery supplies, etc. BigBasket has marked its presence in over 25 cities across India, with Bangalore, Mumbai, Delhi-NCR , Hyderabad, Chennai , Pune, and Ahmedabad being the top cities.

Fact: Hari told a publication that despite being in the business for five years, their core team still works on a 7- to 12:30 am model.

Launch: 2012

Founder: Falguni Nayar

Industry: Ecommerce- Fashion & Beauty

Estimated Valuation: $750 million

The IIM-A alumnus Falguni Nayar left her 9 to 5 job at Kotak at 50 to pursue her dream of establishing Nykaa. The platform was launched to develop a one-stop platform of beauty products in India, making it the first beauty-exclusive ecommerce platform .

Fact: The online beauty & fashion platform opened its first offline store at T3 Terminal, IGI Airport, in November 2015.

Launch: 2015

Founder: Vikram Chopra

Industry: Automotive

Estimated Valuation: $242.6 million

Cars24 is the number 1 used car selling and buying platform in India that Vikram Chopra founded in 2015. Cars24 enables you to sell or buy second-hand cars hassle-free. The platform has over 100 offline stores pan India that enables a person to evaluate the value of his car with direct consultation from the Cars24 employees.

Fact: Cars24 launched an ad campaign #ByeByeDrive, which focussed on the sentimental value connected with ‘your car.’

12. PharmEasy

Founder: Dharmil Sheth, Dhaval Shah, Mikhil Innani

Industry: Ecommerce- Healthcare

Estimated Annual Valuation: $64.7 million

PharmEasy is an online pharmaceuticals delivery platform that assists by delivering the required medicines & diagnostic test reports to its patients. It currently functions across eight cities in India, including Mumbai, Pune, Ahmedabad, Kolkata, Jaipur, Delhi, Noida, and Bangalore.

13. Instamojo

Founders:   Sampad Swain, Aditya Sengupta, Akash Gehani, Harshad Sharma

Industry: Fintech Software and Services Industry

Estimated Valuation: $200 Million

Instamojo is an on-demand payment startup success stories that enable entrepreneurs to develop, run, and extend their online business. With transactions becoming a vital part of any industry, Instamojo is developing ‘Payment Links,’ allowing companies to get started with online payment collection quickly.

Instamojo also provides a suite of services and products that allow sellers to create an online store, uncover insights into their store behavior, and further scale up their successful startups in India.

Fact: Instamojo has a customer base of 1200000 plus startup stories.

14. Unacademy

• Founders: Roman Saini, Gaurav Munjal, and Hemesh Singh

Industry: Education

• Estimated Valuation: $510 Million

Unacademy is a digital site that provides material for big competitive exams and delivers brief tutorials in videos on various topics that can be viewed free of charge. It enables prospective students to promote self-learning better through startup stories.

Partnering with the best minds and offering classes on any topic in different languages is the dream of the startup success stories in Unacademy. The entire community will benefit from these classes.

15. Nykaa.com

• Founders: Falguni Nayar

Industry: E-commerce

• Estimated Valuation: $750 Million

Nykaa is among the successful startups in India website with a range of beauty and health items for men and women. They also offer comprehensive content, product reviews, beauty how-to videos, expert articles, and e-beauty magazines. Nykaa goods are authentically purchased directly from startup stories manufacturers to have distribution experience.

From the Sanskrit word ‘Nayaka,’ which means an actress or a spotlight, Nykaa’s primary purpose is to celebrate every woman's star and be her trusty companion.

Fact: Nykaa is an Indian startup success stories brand that sells beauty, wellness, and fashion products.

16. MobiKwik

• Launch: 2009
• Founders: Bipin Preet Singh and Upasana Taku
• Industry: Digital Wallets

Estimated Valuation: $1 Billion

MobiKwik is one of the successful startups in India by being the most significant mobile wallet for the redundancy of personal portfolios. Indian consumers can store money in a virtual wallet and then use it across channels (mobile, desktop, register, text, and IVR). It allows Indian consumers to pay utility bills and shop with registered traders in their wallets.

MobiKwik is an outstanding startup stories. Every penny in your pocket is well taken into consideration. Additional security settings on all mobile devices on which it operates can also be used.

• Founders: Kabeer Biswas, Ankur Agarwal, Dalvir Suri, Mukund Jha
• Industry: Consumer Service
• Estimated Valuation: $56.4 Million

Dunzo is a hyper-local startup stories delivery app that catches anything and everything in a city and delivers everything. Dunzo also runs a bike taxi service in Gurgaon and offers it in Bengaluru, Delhi, Gurgaon, Pune, Chennai, and Hyderabad.

These successful startups in India will change how you move things, shop, and never get to your house. The App links you to the closest seller that can order, receive, and deliver supplies from any shop or restaurant in the area.

Fact: The company's headquarters in Bangalore has over 1 million users.

18. RazorPay

• Founders: Shashank Kumar and Harshil Mathur
• Industry: Microcredit, Mobile payment, Payment system, and Financial Technology
• Estimated Valuation: $450 Million

Razorpay is a platform for successful startups in India to accept, process, and disburse their product suite of payments. It provides access to all modes of payment, including credit card, debit card, net banking, UPI, and popular wallets, including Jiosaw, Mobikwik, Airtel Money, PayZapp, and Ola Money.

Razorpay is the only converged payment system company in India that enables your startup stories to accept, process, and disburse payments through its software suite.

Launch: 2018

• Founders: Riteish malik
• Industry: Collaboration, Coworking, and Real Estate
• Estimated Valuation: $30 Million

Innov8 Coworking is a Y-Combinator-based startup success stories in India that support workspaces and community startups. They provide high-quality workspaces (managed private offices and coworking areas). The first Thought space in India is Innov8 Coworking, a successful startup in India.

They promote the participation of people from all walks of life, whether they be entrepreneurs, employees, freelancers, designers, or just willing to work in a highly competitive environment. They are presently based in Chennai, Noida, Gurgaon, Mumbai, Bangalore, Chandigarh, and throughout India.

Fact: The Innov8 Space In DLF Cyber Hub is a fully managed office space startup story with 500 seats.

• Founders: Zishaan Hayath, Hemanth Goteti
• Industry: Education Industry
• Estimated Valuation: $38.3 Million

Toppr is among the first successful startups in India with post-school devices for personalizing learning. They support candidates in training for various colleges, boards, and rigorous exams.

They study student behavior and create adaptive paths with infinite combinations of artificial intelligence, machine learning, and big data. This ensures every student's unique and personalized learning experience of startup stories.

Note: The Toppr startup success stories app is free for its users except for some specific video lectures.

21. Bombay Shaving Company

• Founders: Shantanu Deshpande, Raunak Munot, Deepu Panicker, and Rohit Jaiswal
• Industry: Personal Service
• Estimated Valuation: $494.2 Million

Bombay Shaving is a successful startup in India that focuses on developing a variety of shaving care, beard care, and skincare products. The startup stories brand specializes in men’s grooming, personal care, shampoo, beard care, skincare, and homemade soap.

Bombay Shaving Company started with the idea that shaving should be more than a worldly task for most men. Before, after, and after the shaving process, they installed a rubber device.

22. FirstCry

• Founders: Supam Maheshwari and Amitava Saha
• Industry: Retail Distributors
• Estimated Valuation: $100 Million

FirstCry is a baby and toy online startup stories website. More than 20000 products are from more than 250 major brands, such as Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Cinderella, Gerber, Zapak, Mee Mee, etc.

It is among the successful startups in India with a high-quality online shopping experience, fast, reliable delivery service, and prompt customer care. It offers the best products and brands at the best price.

Fact:   FirstCry is Asia’s most extensive online shopping startup success story for kids and baby products.

• Founders: Deepinder Goyal and Pankaj Chaddah
• Industry: Consumer Services
• Estimated Valuation: $2 Billion

Zomato offers customers web and mobile startup stories for searching, ordering, and discovering restaurants. It provides global information and online ordering about restaurants.

Furthermore, Zomato provides food delivery, table reservations, and premium membership services for restaurants to allow users to search, rate, and review restaurants. This also enables users to create successful startups in India networks for trustworthy recommendations for fellow food lovers.

Fact: The number of monthly users on Zomato is around 20 Million.

24. CarDekho

• Founders: Amit Jain
• Industry: Automotive Industry
• Estimated Valuation: $75 Million

CarDekho.com is India’s leading startup stories search engine for vehicles that allow consumers to purchase decent cars. This startup success stories website and application have great automobile content, including expert reviews of car brands and models that are in Indian hands, detailed information and prices, comparisons, and videos and pictures.

The organization has relations with several successful startups in India car suppliers, including more than 4000 car dealers and a variety of financial companies to promote the purchasing of cars.

Founders: Richa Kar

Industry: E-Commerce

Zivame is an online lingerie startup stories with hundreds of Indian designs. By type, brand, color, and size, customers can easily search the lingerie by identifying what to wear!

Zivame reflects its offline entrepreneur stories shopping experience with detailed pages of products, low-cost, quick shipping, and a customer-friendly trouble-free return policy. Whether you’re an Indian woman or a man, Zivame is about creating a shopping experience online startup success stories.

26. Ecom Express

Founders: K. Satyanarayana, Manju Dhawan, Sanjeev Saxena and A.Krishnan

Industry: Delivery/E-Commerce/Logistics

Ecom Express Private Limited is a startup stories that Indian Express Industry veterans promote. This startup's success stories have over 100 years of diverse and vibrant experience in the Indian Express Industry.

The entrepreneur stories are built to cater to the diverse needs of the rising electronic commerce market through leaps and bounds. There are no startup stories adequately prepared to serve the demands of this rapidly growing sector that are changing daily.

27. Urban Ladder

Founders: Ashish Goel and Rajiv Srivatsa

Estimated Valuation: $119 Million

Urban Ladder aims to create well-equipped, beautiful homes in Urban Indians for home solutions on startup stories. The exquisite range of furniture by Urban Ladder is soon becoming popular with shoppers in highway companies with over 1000 items and 25 categories, such as wardrobes, sofas, beds, and so on.

The furniture is carefully curated with design insights from the experienced design team of Urban Ladder and delivered by the proprietary logistics team of Urban Ladder startup success stories for safe door deliveries.

Fact: Urban Ladder is one of the best entrepreneur stories in this field, making furniture buying an enjoyable task.

28. PolicyBazaar.com

Founders: Alok Bansal, Avaneesh Nirjar, Manoj Sharma, Tarun Mathur, Yashish Dahiya

Industry: Auto Insurance/Commercial Insurance/Finance

PolicyBazaar operates an online life assurance startup stories that analyze financial products and compares them to general insurance. PolicyBazaar is a well-known startup success stories for purchasing people.

Its mobile insurance and comparison entrepreneur stories give the user information about products. Users can compare and analyze financial products, such as medical, life, travel, or motor insurance, ULIPs, and other investment products at low prices.

Fact: PolicyBazar accounts for almost 25% of life coverage in India and over 7% of the local health insurance startup stories in India.

29. JustDial

Launch: 1997

Founders: V.S. Mani

Industry: Information Services/Internet/Local/Search Engine

Estimated Valuation: $235 Million

JustDial provides users across India with local search startup stories on multiple platforms such as a website, a motive site, apps (Android, iOS, Windows), phones, and text (SMS). Just Dial Ltd is the number 1 startup success stories local search engine.

Justdial’s user entrepreneur stories have also begun ‘Search Plus.’ These apps are designed to make various daily tasks simple for users to perform and access through an app.

Note: On Android, iOS, Windows, and Blackberry platforms, Justdial Apps are available and can deliver mobile internet user-based startup stories on location.

30. Limeroad

Founders: Ankush Mehra, Manish Saksena, Prashant Malik, Suchi Mukherjee

Industry: E-Commerce/Fashion/Internet/Shopping

Estimated Valuation: $15 Million

Limeroad is a startup stories that brings you a love of products and gives you the possibility of creating your own space, taping into hidden talents, making your look and collections, and helping you to share this second opinion with friends in your creations.

We wanted to find LimeRoad as the digital startup success stories counterpart of the Grand Trunk Road in the 16th century. This road has changed the trade face of the Indian entrepreneur stories subcontinent.

31. Housing.com

Founders: Abhimanyu Dhamija, Abhishek Anand, Advitiya Sharma, Amrit Raj, Neeraj Bhunwal, Rahul Yadav, Ravish Naresh, Rishabh Agrawal, Sanat Ghosh, Saurabh Goyal, Snehil Buxy, Vaibhav Tolia

Industry: Internet/Online Portals/Real Estate

Estimated Valuation: $105 Million

Housing.com is the fastest-growing online real estate startup stories. They have created a unique property search startup success stories that fill the gaps left in the market due to simplifying the search for a home without fake listings and endless site visits.

Conducted by passionate troubleshooting professionals and backed by the world’s top investors, they are ready to be India’s most trusted entrepreneur stories.

Note: It can provide 3D models for each new project and deliver 360-degree views for each piece of land listed on Housing.com.

32. Epigamia

Founders: Ganesh Krishnamoorthy, Milap Shah, Rahul Jain, Rohan Mirchandani, Rohan Mirchandani, and Uday Thakker

Industry: Consumer/Fast-Moving Consumer Goods/Food and Beverage

Estimated Valuation: $13.9 Million

Epigamia is a premium natural Greek yogurt that promotes one cup of good living startup stories. They love the food at Epigamia and always find ways to get the best out of these startup success stories.

Greek yogurt was launched when Dahi was pressed for higher protein and infused with real fruit to stimulate taste buds. Since then, they have pushed the limits of what they can by creating goods that are tastier and better for their customers.

Note: Epigamia is an all-natural Greek yogurt entrepreneur stories that encourage one cup at a time, a safe way of life.

33. Bira 91

Founders: Ankur Jain

Industry: Brewing/Craft Beer/Food and Beverage/Wine And Spirits

Estimated Valuation: $246 Million

Bira 91 is a modern beer startup stories that provide the new world with flavorful beers. The startup success stories build an extensive product portfolio and push the global shift in products to more color and taste.

The company has five beers, Bira 91 White, Low Bitterness Wheat Beer, Bira 91 Blonde, Bira 91 Light, Bira 91 Low-Calorie Lunchtime, Strong, High Intensity, High Alcohol, and Bira 91 ‘The IPA,’ the first Indian IPA brewed and bottled. The company’s products have been designed to be of high-quality entrepreneur stories.

Fact: The 91 is derived from the country code you dial to India and are named initially after the Punjabi word for brother, Bira.

34. Vedantu

Founders: Anand Prakash, Pulkit Jain, Saurabh Saxena, Vamsi Krishna

Industry: EdTech/Education/Internet/Mobile/Mobile Apps/Tutoring

Estimated Valuation: $24 Million

Vedantu is an e-learning startup stories with an online platform for customized learning in real-time. It offers software startup success stories that connect tutors and students to one lesson for students online in real time.

Through Vedantu, they see how teaching and entrepreneur stories have been happening over the decades to reimagine and develop. Learning and education can change rapidly, and their goal in Vedantu is to speed up these changes.

Fact: The name ‘Vedantu’ also bears witness to its purpose.

Veda = ‘Knowledge’ and Tantu = Network.’

35. NoBroker

Founders: Akhil Gupta and Amit Agarwal

Industry: Commercial Real Estate/Mobile Apps/Property Management

NoBroker creates a peer-to-peer listing network for the efficiency of property transactions. The satellite allows a house to be bought, sold, and leased in the same place without charging brokerage fees.

NoBroker is a troubled real estate platform that allows the purchase/sale/rent of a house without paying any courier. NoBroker was started because we all felt it could not just be the way to find a new home to pay for reliable brokerage.

36. Chaayos

Founders: Nitin Saluja

Industry: Food and Beverage/Restaurants/Tea

Estimated Valuation: $40.8 Million

The chai adda, serving chai made freshly, is a contemporary interpretation of chaayos startup stories. Their focus is on helping your “Meri Wali Chai,” chai made precisely to the taste of their customers the minute they place their order, be it an adrak tulsi kadak chai or a paani Kam elaichi cinnamon chai.

With 12 add-ons startup success stories, its customers can make their chais in Chaayos in over 12,000 ways.

Note: Chaayos entrepreneur stories are currently present in Delhi, Mumbai, Noida, and Gurgaon.

37. BankBazaar.com

Founders: Adhil Shetty, Arjun Shetty, and Rati Shetty

Industry: E-Commerce/Finance/Insurance/Marketplace

Estimated Valuation: $280 Million

BankBazaar.com provides instantly customized online startup stories that offer instant rates on credit, mutual funds, and insurance products. You can search for these products on the Site or mobile app at once and compare and apply for them on this startup success story.

It has been designed with intelligent technology capabilities and integrated into the platform by more than 50 of India’s leading financial and insurance entrepreneur stories.

Fact: Consumers can track their application and troubleshoot problems through various channels such as the BankBazaar application, WhatsApp, Email, or Voice support.

38. Pee Safe

Founders: Srijana Bagaria and Vikas Bagaria

Industry: Fitness/Health Care/Wellness

Estimated Valuation: $20 Million

Pee Safe Toilet Seat Sanitizer startup stories Spray protects against germ-free and unsafe toiletries. It protects women against UTIs by spraying PEE SAFE on their toilets before use.

It should be a matter of no concern when you find a dirty public toilet while traveling or outside your house. Startup success stories Sprinkler on a seat ensures protection against illnesses such as UTI, gastroenteritis, or diarrhea.

Fact: PEE SAFE sanitizer entrepreneur stories are made of a rubbed IPA formulation which sanitizes the area within five seconds of use.

39. EaseMyTrip.com

Founders: Nishant Pitti, Rikant Pitti

Estimated Valuation: $211 Million

Easy Trip Planners Pvt. Ltd. (EaseMyTrip.com) is an online travel startup stories based in Patparganj Industrial Area, New Delhi. It covers flying tickets, reservations for hotels, rental cars, bus reservation,s and vacation packages of startup success stories.

The travel agency uses a Galileo-like computer booking system or sometimes books tickets directly from airlines. This entrepreneur stories offers both offline and online bookings for hotels and cars.

Fact: In places such as Bangkok, Singapore, Dubai, and the Maldives, the startup stories have their branches outside the world.

40. Bare Anatomy

Launch: 2019

Founders: Rohit Chawla and Sifat Khurana

Industry: Beauty/Health Care/Personal Health

Estimated Valuation: $1.15 Billion

Bare Anatomy is a women’s startup stories of next-gen personal care. Bare Anatomy is a perfect balance of heart and mind through innovative startup success stories supported by modern science, design, and creativity.

Starting with hair care products, including hair shampoos, hair oils, serums, and hairstylists, the entrepreneur stories begin with a view to revolutionizing the personal care and beauty industry.

Fact: ‘Bare’ means something basic and straightforward, without addition and ‘anatomy’ means studying something’s structure or internal functioning.

Founders: Aqib Mohammed and Shashwat Diesh

Industry: Consumer Goods

Estimated Valuation: $1 Million

Azah is a premium organic women’s wellness startup story. Azah sanitary pad entrepreneur stories resulted from wide-ranging research from thousands of Indian women with valuable feedback to help us create and develop a pad that solves their problems.

For example, 49 percent of women reported rash during their period in a survey of over 300 women. They have chosen to use organic cotton in their pads that do not irritate breathing.

Note: Azah Pads startup success stories are made of high-quality materials such as organic cotton and superabsorbent biodegradable products.

42. Milkbasket

Founders: Anant Goel, Anurag Jain, Ashish Goel, Ekwe Chiwundu Charles and Yatish Talavdia

Industry: Delivery Service/E-Commerce/Food and Beverage/Internet

Estimated Valuation: $ 50 Million

Milkbasket is a subscription micro delivery startup stories that every morning satisfies customer needs for daily dairy products and households. They deliver milk, bread, eggs, juices, butter, and other everyday items required daily, free of charge, right at the customer’s door.

The startup success stories were built on the unique Indian habit of delivering fresh milk daily at home. These entrepreneur stories are based in Haryana, India, but also provide to Hyderabad, Noida, Dwarka, and Bengaluru.

Launch: 2016

Founders: Sidharth Menda

Industry: Commercial Real Estate/Coworking/Property Management

Estimated Valuation: $350 Million

CoWrks is a first-class home-gathered coworking startup stories supplier built with love on Indian soil, creating spaces for startup success stories of every size.

Their sole objective is to bring together, fuel inspiration, and connect the largest community of working professionals worldwide. Its workspaces enable people to speak freely while they are doing some of the best work of their lives.

Note: With their standard and customized premium workspace solutions, CoWrks entrepreneur stories satisfy the various requirements of its members.

44. ZestMoney

Founders: Ashish Anantharaman, Lizzie Chapman, and Priya Sharma

Industry: Big Data/Consumer Lending/Financial Services/FinTech

Estimated Valuation: $56.9 Million

ZestMoney is a growing FinTech consumer lending startup story that use digital EMI without a credit card or a loan value. The startup success stories believe that everyone who holds a credit card or has a credit score should be able to pay at EMI.

ZestMoney was made available to millions of Indian consumers through mobile technology, digital banking, and AI. These entrepreneur stories receive support from world-leading digital finance investors such as PayU, Ribbit Capital, and Omidyar Networks.

Fact: ZestMoney is a real success stories where you can buy products on EMI from merchant partners without needing a credit card.

45. Treebo Hotels

Founders: Kadam Jeet Jain, Rahul Chaudhary, and Sidharth Gupta

Industry: Hospitality/Hotel/Internet

Estimated Valuation: $81.71 Million

Treebo Hotels are obsessed with offering affordable quality accommodation startup stories. The soothing shade of these trees has allowed many exciting discussions between fellow travelers.

They are too fond of conversation with their guests while serving them diligently in startup success stories. Treebo is the leading tech, cost-effective accommodation brand of Indian asset-light.

Fact: The name of Treebo entrepreneur stories is derived from the fig tree “Bo Tree,” which was used to illuminate Gautam Buddha.

Founders: Jiby Thomas and Pranay Chulet

Industry: Classifieds, E-Commerce, Internet, Marketplace, Rental Property

Estimated Valuation: $1.5 Billion

Quikr is online startup stories and free classifieds that help users sell, buy, rent, or discover anything across India.

Group members may come to their startup success stories and find an apartment and stay in, sell their old car, motorcycle, music device, tablet, or furniture, advertise their small entrepreneur stories, find a tuition class or take a break as a model or artist, attend a salsa party, or get an audience for a local show.

47. CureFit

Founders: Ankit Nagori and Mukesh Bansal

Industry: Apps/Fitness/Health Care/Wellness

Estimated Valuation: $575 Million

CureFit is a health and fitness startup stories that provide fitness, nutrition, and mental well-being to digital and offline experiences to make fitness fun and easy. CureFit startup success stories give training sessions a whole new meaning with a range of group training classes led by trainers.

It enjoys training, everyday food is healthy and tasteful, with yoga and meditation mental fitness accessible and without hassle for medicine and lifestyle.

Note: CureFit is a health and fitness entrepreneur stories that provide fitness, nutrition, and mental well-being to digital and offline experiences.

48. Grofers

Founders: Albinder Dhindsa and Saurabh Kumar

Industry: Delivery/ E-Commerce/ E-Commerce Platforms/Grocery/Retail

Estimated Valuation: $535.5 Million

Grofers is an online startup stories with low prices that get products across categories such as grocery, beauty and wellness, household care, baby care, and pet care delivered to your door. Grofers startup success stories supply more than 3,000 products every day at prices lower than supermarkets.

Grofers entrepreneur stories currently operate throughout India in a total of 26 cities: Agra, Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi NCR, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai, Mysore, Nagpur, Nashik, Pune, Rajkot, Surat, Vadodara, and Visakhapatnam.

49. Xpressbees

Founders: Amitava Saha and Supam Maheshwari

Industry: Delivery Service/E-Commerce/Internet/Logistics/Supply Chain Management

Estimated Valuation: $1.35 Billion

Xpressbees is a logistics e-commerce startup stories that offer its partners reliable logistics solutions. They are the fastest growing supplier of end-to-end supply chain solutions for express logistics startup success stories in India.

The entrepreneur stories offer customers comprehensive last miles, reverse logistics, collection of payments, drop shipping, supplier management, cross-border services, compliance services, and tailored software solutions.

Fact: Xpressbees startup stories deliver 6,00,000 packages in a day.

50. Delhivery

Founders: Kapil Bharati, Mohit Tandon, Sahil Barua and Suraj Saharan

Industry: E-Commerce/Logistics/Supply Chain Management

Delhivery supply chain services startup stories providing products and services to build confidence and improve consumer lives. Many engineers have started the company, including Bhavesh Manglani, Kapil Bharati, Mohit Tandon, Sahil Barua, and Suraj Saharan.

It provides a complete suite of startup success stories such as last-mile delivery, third-party and transit warehousing, reverses logistics, payment collection, vendor-to-warehouse shipping, and more. The entrepreneur stories are backed by Times Internet Ltd, which purchased a minority interest in the firm in June last year.

51. ShareChat

Founders: Ankush Sachdeva, Bhanu Pratap Singh, Bhanu Singh and Farid Ahsan

Industry: Internet/Mobile Apps/Social Network

Estimated Valuation: $460 Million

ShareChat is a social media startup stories in India. It offers only in Indian vernacular languages content consumption and sharing startup success stories to cover over 1.17 billion Indian wireless network users. It is provided in 15 Indian languages.

ShareChat has been designed for accessible content sharing from WhatsApp entrepreneur stories. It has been designed to work on even the worst links-” Wherever WhatsApp works-and, its “users initially sent mostly text updates.

Founders: Jaydeep Barman and Kallol Banerjee

Industry: E-Commerce/Food Delivery/Food Processing

Estimated Valuation: $525 Million

Rebel Foods Services (Faasos) is a food supply startup stories that disrupt how people order and get food on the phone. They serve around 10,000 customers every day who order through their mobile app, startup success stories, and this number is growing significantly every month.

An internet connection is all you need to run our mobile app or our website. You can check out “Eat Good, Eat Exciting” in 15 cities in India and over 200 locations. “There’s a wide selection of breakfast options, Indian food boxes, Chinese, South Indians, Biryani and Rice combos, wraps, etc.

Fact: The trick throughout the operation is how Faasos entrepreneur stories work with its many brands in a single ‘cloud kitchen.’

53. Pepperfry

Founders: Ambareesh Murty and Ashish Shah

Industry: E-Commerce/Furniture/Shopping

Estimated Valuation: $300 Million

Pepperfry is an online shopping startup stories, home, and lifestyle that sells products with cash on delivery facilities. The startup success stories aim to be a one-stop shop for clients looking to spice up their houses.

Pepperfry was founded by Ambareesh Murty and Ashish Shah in 2012 and is headquartered in Mumbai, Maharashtra, India. Customers can sell their used furniture and, in return, get gift cards from Pepperfry entrepreneur stories that can be redeemed for any purchase made on Pepperfry.

54. Dream11

Founders: Bhavit Sheth and Harsh Jain

Industry: Fantasy Sports/Mobile/Sports

Estimated Valuation: $2.25 Billion

Dream11 is the biggest sports game in India, with over 30 million fantasy cricket, soccer, and kabaddi players and NBA players. Dream11 offers Indian sports fans startup stories to demonstrate their knowledge of sports.

From the next matches, fans can create their real-life team, score points based on their on-the-field performance, and compete against other fans' startup success stories. Dream11 helps sports supporters to increase their participation and get closer to the sport they love as a team owner, not just an audience.

Note: You can access Dream11 entrepreneur stories via the web/mobile site or the Android and iOS apps.

55. redBus.in

Founders: Ashish Kashyap and Phanindra Sama

Industry: Public Transportation/Ticketing/Transportation

Estimated Valuation: $138 Million

RedBus is an online bus ticketing startup story with a presence in India, Singapore, Malaysia, Indonesia, Colombia, and Peru, serving more than 5 million passengers startup success stories worldwide.

It simplifies worldwide travel for men. By creativity, RedBus specializes in finding alternatives. RedBus’ pride lies in the in-house talent of compelling, smart, passionate individual entrepreneur stories from different fields of expertise.

56. Mu Sigma

Launch: 2004

Founders: Dhiraj C Rajaram

Industry: Management consulting

Estimated Valuation: $1.5 billion

Mu Sigma’s startup stories go back to 2004 when it was launched. The Indian decision sciences company primarily offers its data analytics services. Founded by a former strategy consultant at Booz Alten Hamilton & PricewaterhouseCoopers Dhiraj Rajaram in 2004, Mu is an Indian privately owned firm headquartered in Chicago, Illinois. Mu Sigma is among the fastest-growing companies globally and has raised a cumulative sum of 163m in its funding over the years.

Dhiraj Rajaram’s startup stories of beginning and running Mu Sigma is amongst the most inspiring startup stories of all time. While starting, Dhiraj had no idea that he could get into entrepreneurship. One reason why he entered the entrepreneurship segment is due to his unending urge to learn.

The three factors that made Dhiraj Rajaram’s startup stories successful are:

• His unending urge to learn
• To separate the noise from signals
• The belief that innovation in business is nothing but a chance

You can visit Mu Sigma’s site here .

57. Clear Car Rental

Founders: Sachin Kate

Industry: Car Rental Services

Startup stories play a key role in helping inspire aspiring entrepreneurs by going through the hardships and challenges faced by other entrepreneurs to build a successful startup. Sachin Kate, the founder of Clear Car Rental, started his journey of hustling by selling newspapers at a young age since money was a big challenge for him.

Later, when he was in class 11th, he got a job as an office boy at a computer institute. Steadily, Sachin’s interest in computer science started increasing, and he pursued B Sc in Computers. He later worked on various website-building projects for the travel and hospitality industry.

He went on to launch the Clear Car Rental site in July 2010, when competitors like Meru Radio cab service had already settled in the market for a couple of years. Step by step, Clear Car Rental established its place in the market and offers its services across 210+ cities in India today. It has marked its place in providing unique local and outstation travel solutions to its users.

Check the Clear Car Rental site here .

Founders: Bhupinder Singh

Industry: Financial Services

Valuation : $187.5 m

InCred is an online credit provider for personal & business loans. It relies on data analytics to ease and accelerate lending and provides various financial products, including home loans, car 95 vehicle loans, education loans, and loans for SMEs. The startup stories of InCred talk about how Bhupinder Singh formed the company. Singh used to head the Corporate Finance division of Deutsche Bank before founding InCred.

The InCred platform initially received Rs 500-600 crore funding from Rajan Pai, MD & CEO at Manipal Group, and Gaurav Dalmia, Founder & Chairman at Landmark Holdings, IDFC PE, & Alpha Capital. The platform’s startup stories continued with InCred Finance’s acquiring InstaPaisa.com, a fintech platform, in 2015. Paragon Partners later invested Rs 25 crore in the company in March 2017.

Note: InCred aims to solve the credit problems of all its consumers with a focus on Consumer loans, Home loans, Education loans, and SME Lending.

Founders: Vidit Aatrey & Sanjeev Barnwal

Industry: Social e-commerce

Meesho is an Indian social e-commerce platform founded by IIT Delhi alumni Vidit Aatrey and Sanjeev Barnwal. The startup stories of Meesho are as unique as the concept of Meesho itself. Based in Bengaluru, Meesho enables small businesses and individuals to start their online stores via social channels like WhatsApp, Facebook, Instagram, etc. Autrey and Barnwal initially created FashNear and later pivoted to Meesho, a short-term meri shop, in 2015 end.

The startup stories for Meesho started when Aatrey and Barnwal met Anu, a Bengaluru housewife running her offline boutique by her name. Anu was passionate about her business and used the most readily available technique to expand her business- WhatsApp. She would buy her inventory and stock from suppliers through WhatsApp, who would send her pictures if a new collection on WhatsApp. Meesho’s startup stories adopted the entire strategy to build their platform for local businesses.

Note: Meesho already has over one crore resellers earning over Rs 25k per month by reselling on its platform.

Check Meesho’s site here .

60. ShareChat

Founders:  Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan

Industry: Social Media

ShareChat is an Indian social media platform developed by Mohalla Tech Private Limited and founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan. The social media platform has over 60 million monthly active users across 15 Indian languages.

While the startup stories for such platforms have a usual curve, ShareChat’s popularity increased massively in India after the ban of Chinese products and apps, including ShareChat’s biggest competitor- TikTok.

ShareChat is a regional content platform allowing Indians to use the power of the internet without going through the English language barrier. It aims at bringing local, relevant content to smartphone users across India in Indian languages, including Hindi, Telugu, Marathi, and Malayalam. The platform now has over 160 million registered users and is on its way to becoming the most preferred social media platform in India.

You can visit ShareChat here .

61. KillerLaunch

Founder: Heena Vinayak

Industry: Information Technology, Internet

Estimated Valuation:

KillerLaunch.com is a platform aimed at launching careers in top startups in India. It allows recruiters to list job/internship openings, which job-seekers can explore and use to submit their applications.

As a user, you can use their perfectly designed filters to find a job you’ve looking for accurately. You can set filters according to the salary/stipend you wish to work for.

Fact: KillerLaunch allows you to work with leading startups in India. Find a job or an internship with the startup you’ve been dreaming of!

As long as you are looking for startup jobs, KillerLaunch will never fail you. Either find or start your own, KillerLaunch has it all!

62. Wow! Momo

Founders: Sagar J. Daryani, Binod K. Homgai

Industry: Food and beverage/ Fast food restaurant

Estimated Valuation: $120 million

Wow! Momo, India’s fastest growing momo chain started by classmates Sagar and Binod, began selling steamed momos from their six by six kiosk in Springdale Spencer in 2008. The food chain started from a garage in Kolkata, India.

Wow! Momo, an Indian chain of fast-food restaurants, started with a meager investment of Rs. 30,000 INR to Rs.860 Crore INR.

The company has expanded to Kolkata, Noida, Gurgaon, Mumbai, Chennai, Lucknow, Delhi, Bengaluru, Cuttack, Puri, Kochi, Bhubaneshwar, and Kanpur. Pam-fried momos became their USP. Serving delicious momos is their agenda.

Fact: Wow! Momo offers 16 different varieties of momos for vegetarians and non-vegetarians. For vegetarians, Wow! Momo offerings include corn and cheese, among others. They offer chocolate momos as well!

63. AddressHealth

Founders: Anand Laxman, Anoop Radhakrishnan

Industry: Healthcare

Estimated Valuation: $1.5 Million

AddressHealth is India’s first one-stop-shop pediatric primary healthcare service provider. The company is a pioneer in this field. Today, the company became the largest school health provider with its School Health program. Also, they run several Child Speciality Clinics. Recently, the company completed ten years of excellent healthcare service.

However, it is conducting several projects to complete medical examinations of students from head to toe.

Fact: Grand College Canada awards AdressHealth as “The Stars in Global Health-7”.

64. Flyrobe

Founders: Shreya Mishra, Pranay Surana, Tushar Saxena

Industry: Fashion

Estimated Valuation:   $2 million

Flyrobe is an on-demand wardrobe service that lets consumers rent clothes at a fraction of the retail price. Its service includes three-hour local deliveries and pickups. Flyrobe has been endorsed by 20 Bollywood celebrities on social media, which has helped to remove the stigma of used clothing.

The startup has raised $7 million from IDG Ventures, Sequoia Capital , and several angel investors.

Fact: Flyrobe also offers a brand new men’s collection, including jackets from international; brands, suits, and tuxedos traditional kurta pajamas and sherwanis sets from the best Indian designers.

65. Jumbotail

Founders: Ashish Jhina

Industry: Marketplace and business

Estimated Valuation: $12.7 million

Jumbotail was founded in 2015 by Standford University batchmates Karthik Venkateswaran and Ashish Jhina. Jumbotail connects Kirana stores with brands and producers via its marketplace. It claims to serve 30,00 Kirana stores via its full-stack e-commerce model consisting of its B2B marketplace platform, warehouses, last-mile delivery supply chain network, and a fintech platform for payment credit solutions to Kirana store owners.

66. DocTalk

Founders: Krishna Chaitanya Aluru, Akshat Goenka, Vamsee Chamakura

Estimated Valuation: $5 million

DocTalk is a doctor-patient engagement platform. This company mainly gifts doctors to develop better relationships with their patients, which causes a better quality of care.

67. SmallCase

Founders: Vasanth Kamath, Rohan Gupta, Anugrah Shrivastava

Industry: Stocks and exchange-traded funds

Estimated Valuation: $8 million

This fast-growing business in India is bringing a simplified investing approach to the growing middle class in India. In retrospect, they are very similar to other investment companies growing fast, such as Acrons and Stash.

Fact: The Bengaluru-based startup provides users with a professionally built basket of stocks called ‘small cases,’ allowing them to invest in portfolios of broker-partner stocks and exchange-traded funds (ETFs)

68. InstaVans

Founders: Vinay Goyal

Industry: Transport and Vehicle

Estimated Valuation: $2 million

InstaVans model transforms the conventional model of shippers spending hours calling up various truck operators to find trucks with free capacity while truckers struggle to market their availability. By offering a model that shippers an on-demand platform for shippers and truckers alike.

Fact: Instavan’s addressable market is estimated at $15 billion, or about Rs 97,000 crore a year, with an average cost of Rs 1,800 per trip. More than two million registered small trucks transport more than 1.5 million tonnes of goods.

Founders: Prashant Tandon

Industry: Pharmacy

Estimated Valuation: $36 million

1mg is an online pharmacy network and generic medicine engine. It allows users to find information about medicines prescribed by doctors and buy them. Users can discover drugs by categories under ailments, classes, companies, and brands. Its mission is to make healthcare accessible, understandable, and affordable for a billion Indians.

Founders: Anupam Agarwal, Karan Jain

Industry: Car rental

Estimated Valuation: $23.3 million

Revv is an Indian car-rental startup that offers multiple options to meet all your self-drive needs. The company was founded in 2015 and currently operates in 11 cities in India: Bangalore, Hyderabad, Chennai, Mumbai, Pune, Delhi NCR, Chandigarh , Jaipur, Vizag, Mysore, and Coimbatore.

To date, Revv has a fleet of around 1,000 vehicles and claims to have served around 300,000 users. It has its main office located in Gurgaon, India.

71. TravelTriangle

Founders: Sankalp Agarwal, Sanchit Garg, Prabhat Gupta

Industry: Travel and Tourism

Estimated Valuation: $34.9 Million

TravelTriangle is an exciting new way of buying trips online in India. One of India’s best-growing companies, TravelTriangle, promotes local travel agents and gets you the best flights from them. They have created a marketplace where travelers can interact with local travel agents. That same marketplace also empowers local travel agents to compete online with big fishes…

Fact: According to the VCCEdge report, Venture capital (VC) and private equity (PE) funds invested $115.69 million across 13 deals in the travel segment in 2014. In 2013, there were nine transactions of $8.2 million.

72. BiggBang

Launch: 2020

Founder: Applancer Services Pvt Ltd

Industry: Coworking spaces and office spaces

Estimated Annual Valuation:

BiggBang provides perfect coworking spaces and office spaces for rent. The coworking space is located in three cities: Chandigarh, Mohali, and Panchkula. BiggBang has many top-level facilities, which make it one of the best coworking spaces to work!

Recently BiggBang has also launched a young startup program to provide free spaces to startups in return for a small share in their revenue.

BiggBang also provides hot-desking facilities and private office spaces.

Visit their website here.

73. Lenskart

Founder: Peyush Bansal

Industry: Opticals, eyewear retail chain

Estimated Annual Valuation: Rs. 310.9 crore

Lenskart was founded by Peyush Bansal, who launched Lenskart in 2010, and Amit Chaudhary and Sumeet Kapahi in 2010. Peyush, a former Microsoft employee, also founded Valyoo Technologies, a parent company of Lenskart.

Lenskart offers more than 5,000 styles of frames and 45 unique types of high-quality lenses. The latest eyewear trends are an homage to a group of interior designers and styles that keep tabs on the latest trends.

Founder: Naveen Tewari

Industry: Mobile Ad network

Estimated Annual Valuation: Rs. 384.21 crore

The founder and CEO of InMobi mobile advertising network giant, Naveen Tewari, has come a long way. Naveen is a trained engineer, studied at Harvard Business School, and worked for McKinsey’s information company.

Today, InMobi can strike a chord with itself and call itself a global company. Besides India, it has offices and operations in Australia, Taiwan, the US, UK, France, Italy, Russia, Germany, China, and more. Although it only launched in China in late 2011, Naveen described InMobi as “one of China’s largest advertising networks.”

75. Zerodha

Founder: Nitin Kamath

Industry: Stock brokerage company

Estimated Annual Valuation: Rs. 850 crores

The founder of Zerodha, “Nithin Kamath,” before founding Zerodha, worked at the call center at night and traded in the morning hours. At the age of 17, he was introduced to the stock market by his friend and has since started trading.

The firm did not spend money on advertising or marketing its company. They do not make ads.

They make money by charging a lump sum of Rs. Twenty futures, options, and internal trade. In contrast, some competitors charge more than this based on the percentage of sales sold. Its business model in which it operates is ‘low margin – high volume’.

76. Gradeup

Founder: Shobhit Bhatnagar, Vibhu Bhushan, and Sanjeev Kumar

Industry: The education sector

Estimated Annual Valuation: Rs. 30 crore

Split distance is a freemium platform. Anyone preparing for the competitive exams can download the app and visit the website to prepare for the appropriate exams – they can join the community – share with peers and mentors to answer their doubts, and access the preparation like previous years' papers, etc.

Additionally, some paid services on the platform such as)) Green card – Purchase Test series and b) Classroom – Live classrooms, aspirants who can add extra value to their preparation.

77. OkCredit

Launch: 2017

Founder: Aditya Prasad

Industry: Online payment merchant

Estimated Annual Valuation: Rs. 654.4 million

OkCredit is a solution based on small business owners and their customers to record credit/payment transactions nationwide. Using a computer, OkCredit reduces the merchant’s burden of keeping and counting paper accounts. It also allows them to send group notifications to customers during delays or missed payments.

78. NinjaCart

Founder: Thirukumaran Nagarajan, Vasudevan Chinnathambi, Kartheeswaran KK, Ashutosh Vikram

Industry: Fresh farm supply chain

Estimated Annual Valuation: Rs. 66.27 crore

Ninjacart was discovered in 2015 as a B2C hyperlocal food delivery organization. Their main goal is to help retailers take their items online and deliver quality food to consumers less than 60 minutes from ordering scales. This was still a novel concept back then.

Initially, about 7,000 farmers were on its platform, but on average, 2,000 transactions every month. The production arrives daily between 4.00 pm and 6.00 pm, with some farmers traveling up to 400 km to make the drop.

79. Bewakoof.com

Founder: Prabhkiran Singh

Industry: Ecommerce clothing

Estimated Annual Valuation: Rs. 400 crore

Bewakoof is a fashion brand that lives to create creative and high-quality clothing for a fashionable, modern Indian. Bewakoof was introduced to the goal of creating impact by innovation, honesty, and thinking.

Bewakoof.com started with an investment of Rs 30,000 and received a seed subsidy after six months of work.

80. GoaBrewing Co.

Founder: Suraj Shenai

Industry: Brewery, beverages

Estimated Annual Valuation: Rs. 125 crore

From choosing the most sophisticated styles to presenting them to the entire quirkier packaging, they had my heart from the moment I set my eyes on the Eight Finger Eddie IPA. Pineapple Saison follows next, and to me, these two are bees made with great skill. Sensitivity is only available in Goa at the moment. The good – is there is no need to finish the beach kings on the beach.

81. BulkMRO

Founders: Devang Shah, Gaurang Shah

Estimated Valuation: $12.7mn/year

Bulk MRO is a Mumbai-based startup that provides a one-stop-shop industrial product solution to the marketplace. This business has a B2B model. Launched in 2015, it has already raised revenue of 25 crores from seed funding.

Devang claims that Bulk MRO acts as a ‘big seller’ to large corporate customers and controls the entire MRO pool or indirect retailers through their platform. It eliminates several customer inefficiencies, including decreased order durability, GST compliance, and malfunction.

Founders: Naveen Tewari

Industry: AI

Glance, a major marketing component of InMobi Group, uses AI to provide personal information to its users. The service replaces the blank screen with relevant local news, news, and unusual games. Late last year, InMobi acquired Roposo, a Gurgaon startup, which enabled it to launch short-form videos on the platform. Google also invests in Roposo.

It has 33 million active users working every month. The users can spend about 20 minutes consuming content in many forms in more than ten languages ​​in the app daily.

Founders: Vijay Arisetty

Industry: Mobile application

Estimated Valuation: $170 million

MyGate has allowed users to opt out of data-sharing agreements with applications such as Swiggy and Dunzo with the “pre-approval” of delivery staff. The app no ​​longer authorizes visitors to bring their cell phone numbers to the gate if they are permitted to enter.

MyGate has voluntarily implemented the European Union’s General Data Protection Regulation (GDPR) standards, considered the most comprehensive data privacy laws. Compliance with the GDPR is not required for companies operating within India.

Founders: Amit Gupta

Industry: E-vehicles

Estimated Valuation: $14million

Yulu was founded to tackle traffic congestion and its product – the air pollution it causes. “One-third of the air pollution in the city is caused by cars. In Yulu, our aim is not only to reduce traffic congestion but also to do something about road pollution,” said Amit Gupta, Co-Founder and CEO of Yulu Bicycles.

85. CleverTap

Founders: Suresh Kondamudi

Estimated Valuation: $35million

CleverTap has served over 8,000 customers globally. It helps the websites to grow and maintain their users for a lifetime by several. Engaging and retention programs are offered by various means.

Many renowned companies like Vodafone, Star, Sony, Domino’s Pizza, Gojek, Cleartrip, and BookMyShow have been known to use CleverTap to engage and retain customers on several sites. The startup has opened its headquarters in Singapore and planning to expand further.

Founders: Akshay Joshi

Industry: Environmental Intelligence

Estimated Valuation: $6 billion

Ambee is an Indian-based startup that provides real-time environmental status regarding the weather, humidity, temperature, UV, and all such parameters. It provides all such information to the businesses that work depending on weather parameters like the agricultural sector.

According to WHO, there should be a weather sensor every square kilometer to measure the weather accurately, but that can’t be seen in India. Hence the company has come up to help such startups by providing open data sources.

87. Doubtnut

Founders: Aditya Shankar

Industry: Educational app

Estimated Valuation: $ 50 million

Doubnut is an online platform to help students with their academic doubts and classes. Students facing any problem while solving any question have .to upload the photograph of their problem simply, and they will get the answer to their doubts within 10 seconds with a full video explanation.

88. Skillsmatic

Founders: Dhvanil Sheth

Estimated Valuation: Rs. 60 crore

Skillsmatic develops new educational products to build basic skills in young children aged 3 to 9 through fun learning techniques. The firm delivers products such as writing and erasing work mats, educational games, and STEM toys. Their main aim is to help the kids learn and apply key concepts throughout the play. It is one of the 17th launches from Surge’s first team.

Founders: Krishna Kumar

Industry: Agribusiness

CropIn has merged the agriculture sector with technology and generates AI-based data to provide SaaS solutions to various Agri-business worldwide.

Using the latest AI, Machine Learning, and Satellite Imaging, CropIn creates a network of all these stakeholders, empowering clients such as banks, insurance companies, government, development agencies, agricultural companies, agricultural enterprises, farm machinery companies, food processors, and vendors to analyze and interpret data to get real-time insights on static plants.

90. Avaada Energy

Founders: Vineet Mittal

Industry: Energy production

Estimated Valuation: USD 15 million

Avaada Energy is a startup with an independent energy producer (IPP) for renewable energy projects. It is a Mumbai-based firm and a green energy company that promotes sustainable energy through its use and open access solutions in the solar, wind, roof, and hybrid markets. The company works with various businesses, supporting them in realizing business objectives through environmental sustainability programs and social commitments, producing beneficial results.

Founders: Sachin Bhatia

Industry: Shopping Network

BulBul is an online shopping app, and customers can use the video feature for shopping purposes. It is based in Gurugram and has a motive to make online shopping convenient and social-friendly by helping the customers make shopping easy.

The customers don’t have to read the product description and can simply see the video of it in several languages. It serves to help the women of the country with easy and convenient shopping.

92. Skyroot Aerospace

Founders: Pawan Kumar Chandana

Industry: Aeronautics

Estimated Valuation: $15 million

Skyroot aerospace is an India-based startup that has successfully launched its missile in the sky. It has now become the first private company to build an indigenous rocket engine on its own!

The Hyderabad-based startup aims to make India independent by building homemade missiles. It was founded by two former ISRO scientists, Pawan Kumar Chandana and Naga Bharath Daka. It also builds small satellite launch vehicles.

93. Hansel.io

Founders: Varun Ramamurthy Dinakar

Industry: Deep tech

Estimated Valuation: $5.4million

Hansel.io is a B2B startup that helps resolve issue like app hanging without updating the app. It provides a convenient speed for an app to work to have a seamlessly fast experience.

The developers can fix any crash using various advanced tools like hotfix and diagnosis from a single point.

94. Streak AI

Founders: Harsha M

Estimated Valuation: $1.3 million

Now traders can create algorithms with Streak AI to generate trading signals without coding! Streak AI has claimed to be one of the few sites worldwide where users can generate unique algorithms to create trading signals. Hence buying and selling stocks have become easy with Streak AI!

95. Terraview

Founders: Prateek M Srivastava

Industry: Image processing

Estimated Valuation: $815,000

A SaaS-based startup, Terraview helps by providing drones and AI-based image-building solutions that help maintain vineyards across the country.

Terraview’s advanced tools help farmers to detect and analyze areas of canopy cover, soil hydration, weather prognosis, pruning, and detection of bacteria and fungus, and pest infestations, which can’t be done normally without such tools.

Founders: Nikhil Tripathi

Industry: B2B agriculture

Estimated Valuation: $200billion

Bijak is a B2B agribusiness platform that offers buyers and sellers better prices, more operating costs, and better performance. The Gurgaon-based company ensures immediate loan disbursement, reduces costs, eliminates waste of resources and a convenient payment channel, and operates as a bookkeeping app.

Bijak aims to bring accountability and transparency to agricultural prices through a buyer/seller rating system based on real-time transaction data. Speaker users can use those standards to identify and trade with trusted partners.

Founders: Heshan Fernando

Estimated Valuation: Not disclosed.

Due to the COVID-19 pandemic, everyone has been stuck in their homes. This has made hospital consultations for people a bit difficult as people are hesitant to visit hospitals due to fear of catching the virus. oDoc is a new telemedicine app that conveniently helps people consult a doctor over audio, video, or texts in their homes’ safe environment.

Download the oDoc app and consult the doctor about your health problems.

98. Epigamia

Founders: Rohan Mirchandani

Industry: Food; Greek-yogurt

Estimated Valuation: INR 110 Crore

Who doesn’t loves yogurt? Epigamia was launched in 2008, and since then, the startup has acted as a game-changer for the industry. The firm has launched yogurt in many flavors and variants, ensuring everyone falls in love with it!

The Mumbai-based firm has also been endorsed by popular celebrities like Deepika Padukone and has generated many funds in several rounds.

99. Nemocare

Founders: Pratyusha Pareddy

Estimated Valuation: $1 million

NemoCare is a startup with the main motive to prevent infant and maternal mortality due to various underlying conditions. From a planned blueprint, device, and performance, NemoCare smart baby monitor has embedded technology in its pocket and is supported by a team of user experience and designers of a user interface (UX / UI), software developers, and embedded engineers.

This device also provides comfort in the form of haptic vibrations in a child’s foot, as a first step towards controlling stress when an apneic episode is detected, assisting physicians in emergency emergencies.

Founders: Srinivas (Vasu) Sriramdas

Industry: Online training

Estimated Valuation: $4billion

Edyst helps college students and working professionals by providing them training via online video classes. The site currently has two popular and high-demand courses that ensure selection in MNCs like TCS and Infosys.

The other courses aim to help the student for companies like Amazon and Uber that can help them make at least $126 million a month.

FAQs – Frequently Asked Questions about Startup Success Stories

1. do you need to study business to have startup success stories.

No, you do not need to study business as a subject to build a successful startup. However, that doesn’t mean you can start a business without any knowledge of the market. While starting a startup, it is imperative to study the market trends to build strong startup success stories .

2. Is starting a YouTube channel a startup?

If this question had been asked ten years ago, some would have laughed. But today, with advancing technology and digitalization, many individuals are starting YouTube channels with the only aim of earning money. Yes, a YouTube channel can be considered as a startup, especially one started by internet entrepreneurs. YouTube channels with successful startup stories are usually the ones that function as a whole company and produce content for their YouTube channel .

3. Are their startup success stories about YouTube channels?

Many YouTubers have contributed to building a strong digital community in our countries. Their YouTube channels are startup success stories for many and have been able to accumulate a following of millions.

Some of the startup success stories of YouTube channels are of:

• BB Ki Vines
• Sandeep Maheshwari
• Technical Guruji
• Mostly Sane
• Flying Beast
• Mumbiker Nikhil

4. How does yourstory contribute to making your startup stories?

Successful startup stories are not made in a day. They are yourstory of the highs and lows you faced in your entrepreneurial journey that make startup success stories. These are the startup success stories of inspiring entrepreneurs who paved the way of innovation and dreams to build an empire.

Startups are taking over the world with their innovation and improved convenience, and these 12 Indian startups have succeeded in the cut-throat competition in the market amongst different brands. The greatest lesson from these startup success stories is to have the strong willpower to give up.

BurgerGPT: Redefining the Burger Experience in India with Founder Pavas Ahuja

Sharechat: india's own social media giant - a comprehensive walkthrough, prescription for disruption: practo's controversial encounter with india's healthcare sector, charging up a revolution: ather energy - the indian startup that's electrifying the two-wheeler industry, bomb threat emails sent to three prominent bengaluru hotels, prompting immediate police response, tragic pune porsche accident: father allegedly instructed driver to allow teen son to drive, resulting in fatalities, asian development bank considers funding opportunities in india's burgeoning space sector, ventureast sells over 22 million shares of zaggle in a strategic block deal.

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This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre .

Stanford case studies with diverse protagonists, along with case studies that build “equity fluency” by focusing on DEI-related issues and opportunities are listed in the Case Compendium developed by the Center for Equity, Gender and Leadership at the Berkeley Haas School of Business.

Financial Metrics at DelishGo

DelishGo, a Los Angeles-based unicorn founded in 2019, has experienced rapid growth and expansion, raising $150 million in a 2023 funding round, resulting in a $1 billion post-money valuation. The company operates a multi-sided online marketplace for…

Uber in 2024: From Industry Disruption to Creating Value For All Stakeholders

Dara Khosrowshahi became the CEO of Uber in August 2017, following internal turbulence and serious headwinds related to the company’s governance and reputation. Five short years later, Uber was clearly back on course, building on the success of its…

CEO Crisis in Napa: Laila Tarraf

Intersections in paradise: economics and sustainability in palau, 2024, udemy: the founding story, adobe in 2023: transforming marketing through digital experience.

Adobe, founded in 1982, set out to develop software that would enable high-fidelity digital printing and publishing. A decade later, Adobe PDF quickly became the industry standard for preserving and sharing digital document formatting, fonts, images, and…

GoodLeap, spearheaded by Hayes Barnard, emerges as a pioneering financing platform offering comprehensive solutions for sustainable living, including solar loans, home purchasing, refinancing, and improvement loans. Barnard, with a robust background at…

Seconds to Save Lives with Viz.ai

Ajaib: building a high-growth southeast asian fintech venture, eyes on the prize: eyewa’s mena journey, hijra: building an islamic challenger bank.

Dima Djani founded Hijra in late 2018 to provide digitally-enabled financial services to businesses and consumers who followed Islamic finance principles. Islamic finance prohibited the use of usury (interest), mandated that all transactions been linked…

Polpharma Group: Transformation Through Innovation

When Markus Sieger was appointed CEO of Polpharma Group in 2016, he found himself at the helm of a company that would be deemed successful by virtually any metric. Polpharma Group included Poland’s leading pharmaceutical company and leading drug…

Stanford Health Care

• Dean Jonathan Levin

This Managing Growing Enterprises (MGE) case presents a multifaceted examination of leadership challenges in the academic sector, encompassing issues of faculty negotiation, student-faculty relations, crisis management, and institutional response to…

ClearMetal, a supply chain software-as-a-service startup, exemplifies the challenges of innovating in the global container shipping industry. Under CEO Adam Compain, the company developed a solution to reduce the costly repositioning of empty shipping…

Board Dynamics at Defy, Inc.: When is the Right Time to Raise the Next Round?

Defy, Inc. developed individual safety software solutions for highly automated aircraft operation through its FlySafe modular platform. Defy’s cofounders saw great potential in flying drones to solve the last-mile problem in deliveries. In addition to…

Founders Fund: Every Moment Happens Once

Victoria athletics: financial modeling.

How does the concept for an innovative new product move beyond the planning stage—and how does the entrepreneur make a compelling case to investors that this new business will get off the ground? The case study details the planning and preparation prior…

Nuveen and Ecozen Solutions: Valuing a Private Equity Impact Investment

In December 2021, Rekha Unnithan, CFA, received a cold outreach from Devendra Gupta, co-founder and CEO of Ecozen Solutions (“Ecozen”), an agriculture-focused cleantech business based in Pune, a major technology and manufacturing hub in India. Founded in…

APA Technologies

APA Technologies, a startup in the trucking industry, faced a significant challenge with its innovative product, the Tyro - an automatic tire inflation device. Founders Brad Miller and Jeffrey Howell, Stanford mechanical engineering students, developed…

APA Technologies (A): Just When We Were Hitting Our Stride

Apa technologies (b): no good deed goes unpunished, apa technologies (c): a potential partnership, apa technologies (d): reveal.

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Why Start-ups Fail

• Tom Eisenmann

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why.

Based on interviews and surveys with hundreds of founders and investors and scores of accounts of entrepreneurial setbacks, his findings buck the conventional wisdom that the cause of start-up failure is either the founding team or the business idea. The author found six patterns that doomed ventures. Two were especially common:

Bad bedfellows.

Other parties besides the founders—like employees, strategic partners, and investors—can play a major role in a firm’s demise. Quincy Apparel, for instance, was undone by weak support from its investors and factory partners and inflexible employees.

False starts.

Many overlook a crucial step in the lean start-up process: researching customer needs before testing products. Like Triangulate, an online dating start-up, they keep rushing to launch fully functional offerings that don’t fit any market needs.

The good news is, firms can avoid that pitfall by rigorously defining the problem they want to solve, getting one-on-one feedback from potential customers, and validating concepts with real customers in real-world settings.

It’s not always the horse or the jockey.

Idea in Brief

The light bulb.

Most start-ups don’t succeed. A foremost expert on entrepreneurship realized he didn’t understand why.

The Autopsy

An examination of start-up failures revealed two common mistakes by founders: failing to engage the right stakeholders, and rushing into an opportunity without testing the waters first.

Founders should take conventional entrepreneurial advice with a grain of salt, because it often backfires. They also should find the right investors and management team and avoid giving short shrift to customer interviews and research.

Most start-ups don’t succeed: More than two-thirds of them never deliver a positive return to investors. But why do so many end disappointingly? That question hit me with full force several years ago when I realized I couldn’t answer it.

• Tom Eisenmann is the Howard H. Stevenson Professor of Business Administration at Harvard Business School, the Peter O. Crisp Faculty Chair of the Harvard Innovation Labs, and the author of Why Startups Fail: A New Roadmap for Entrepreneurial Success (Currency, 2021).

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Case Study: A Founder Steps Back from Her Start-Up

By: David R. Dixon

Should she hire a new CEO or sell the company?

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• Discipline: Entrepreneurship
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Written by Jonathan Chan | December 6, 2020

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Failure hurts.

Watching something you’ve poured endless amounts of time and energy in, only to see it crumble before you will hurt like hell. It’ll be like a physical punch to the gut, and it will paralyze you. It’s no wonder that entrepreneurs avoid failure like the plague.

A startup can go under for a variety of reasons. While founders can stand around and point fingers at each other, attribute it to forces outside of their control, or just blame bad luck. The reality is that startup failure is from a refusal to acknowledge problems until the ship is already sinking.

The reality of the situation is you are more likely to fail than you are to succeed. If you’re defining startup failure as the inability to deliver on the projected return of investment, then 95% of startups are failures.

But there is no greater teacher than failure.

If you’re going to be an entrepreneur then you better get used to failing, it will become an inevitable part of your life. Don’t run from it, embrace it, and see what lessons you can learn from it.

By analyzing the post-mortems of various failed startups here are the expected and not-so-expected reasons why they failed and what you can learn from their mistakes. Watch out for those icebergs.

Be Wary of the Pivot

Fab was once known as ‘ the world’s fastest-growing startup ’ and was valued at over at $1 billion before it ultimately crashed.

Fab underwent a variety of changes from an LGBT social network, to a daily flash sales site, to ‘the world’s design store’, before finally being sold off to PCH, for a reported $15 million in cash and stock .

Fab is both a success story and a cautionary tale to entrepreneurs about the risks of pivoting. A pivot generally means that a business is looking to find a fresh perspective and vision to prevent itself from growing stagnant.

Hypothetically a startup should constantly be evaluating data: measuring the market, contemplating new strategies, testing new products. A pivot allows a business to forge ahead in a new direction when either the opportunity is clear, or the current strategy is failing.

“Once we made the decision to pivot, we committed to doing one thing and doing it well. No distractions.” – Jason Goldberg, cofounder and CEO of Fab.

Fab was originally known as Fabulis an LGBT social networking site before pivoting wonderfully into a daily flash sales site for independent artists. Cofounders Jason Goldberg and Bradford Shellhammer admitted to themselves that Fabulis wasn’t turning out to be the success that they hoped, being stuck at 150,000 users for the last few months. It was time to pivot.

The data they had gathered from Fabulis illuminated a real hole in the design market. People were looking for an easy and accessible way to purchase unique and interesting designerwear.

So, they pivoted and became a daily flash sales site for designer housewares, accessories, clothing, and jewelry. The move paid off with Fab growing to over 10 million users and reportedly generating more than $200,000 every day.

Two years later after the initial pivot, despite a shaky business model, Fab decided to pivot again. This time looking to become a designer alternative to Amazon and IKEA. Coupled with a failed attempt to expand into the European market, Fab began its spectacular fall.

READ MORE: Is Your Business Not Making Enough Money? Here’s How to Fix It

The first and foremost requirement for a pivot to truly succeed is it must solve a major problem. At the time Fab was a hugely successful company, despite the fact that the daily flash sales model wasn’t sustainable in the long-term, choosing to drastically scale down their product offerings moved too far from their identity as a designer store. Fab ultimately created another problem while prematurely trying to solve another.

It’s only natural for a struggling startup to pivot, especially when the alternative is to remain stagnant and unprofitable. However as Fab demonstrated, pivoting for the sake of pivoting, or to expand on a shaky business model will almost always guarantee disaster for any entrepreneur out there. No matter how much money you’ve raised.

READ MORE: How Competitive Collaboration Can Boost Your Business

Too Ambitious, Too Fast

At its peak, in 1999, it was valued at $1.2 billion. Two years later they filed for bankruptcy, laid off 2000 employees, and closed up shop. Webvan could potentially be considered a startup ahead of its time, their vision was a home-delivery service for groceries, where customers could order their groceries online, but that’s not where the problem lies.

15 years later it’s still being studied by business schools around the world as a forewarning against excess and ambition.

Webvan can also be considered a product of its time, the result was that it followed the ‘Get Big Fast’ (GBF) business model that every other startup was religiously following at the time. In 1999 Webvan announced they would expand to 26 major cities.

The following two years became a logistical nightmare with Webvan ultimately losing a total of $830 million before filing for bankruptcy.

“Webvan committed the cardinal sin of retail, which is to expand into new territory before we had demonstrated success in the first market. In fact, we were busy demonstrating failure in the Bay Area market while we expanded into other regions,” said Mike Moritz, former Webvan board member, and partner at Sequoia Capital.

READ MORE: How to Make Money With Your Email List

At some point, every successful startup will have to start scaling up and expanding their business. It seems like common sense, but expansion should only be undertaken when a business model has first proven to be successful.

A few rules of thumb are that a scalable business model should be flexible to be able to adapt to different market conditions, core users and customers are evaluated and understood, and the business model should be able to operate without your direct supervision. Common sense right?

Yet according to the Startup Genome Project’s survey of over 3200 startups , 74% of startup failures can be attributed to premature scaling. Another key finding was that startups, on average, need 2-3 times longer to validate their market than the founders expect. This underestimation of appropriate timelines applies unnecessary pressure on founders to scale prematurely.

Despite early validation, Webvan failed to consistently evaluate the data. If they had paid closer attention then they would’ve seen that their business model was shaky and could not possibly support their desired plans for expansion.

It’s only natural for entrepreneurs to want to grow their business. But as Webvan learned, it’s important to grow your business for the right reasons. To pay attention to the data at hand, and never grow for the sake of growth.

Be Wary of Who You Get in Bed With

Pretty Young Professional was founded by four colleagues at McKinsey, a global consultancy firm, who noticed the lack of resources for young women in the world of entrepreneurship.

It had a simple vision, to provide a weekly newsletter and cultivate a community for young female entrepreneurs. All four were coworkers, friends even, who shared a similar passion and vision. A meeting was held; positions and equity were decided amongst themselves and written on a notepad. And that’s when the trouble began.

READ MORE: How to Build a Profitable Marketing Strategy

Kathryn Minshew, co-founder, and CEO of Pretty Young Professional said that “it came down to some pretty fundamental differences of opinion around where the business should be heading. I think, naively, we assumed that if we kicked the can down the road on some of those things, we’d be able to sort them out.”

Despite the years you’ve shared together and the many years of in-jokes you have, conventional wisdom dictates that it’s a bad idea to mix business with friends.

A study by the University of Auckland Business School found that while maintaining strong friendships with co-workers generally improves work productivity and morale it also creates a dilemma when trying to reconcile personal relationships with professional decision-making.

In business, it’s required that you have to make the logical and necessary decisions in order to benefit your company, even at the cost of personal friendships.

11 months in, the four founders of Pretty Young Professional had split into two camps due to differences in opinion, and a coup was staged. The legality of the original document was called into question, Minshew was hit with a lawsuit and called to step down as CEO, and the editorial team of Pretty Young Professional had their site and email access cut. The company quickly collapsed despite calls from excited investors and a thriving user base.

While it is possible to work with friends and family, it requires completely honest communication, both parties must understand that it really is nothing personal, and, perhaps most importantly, vest your ownership. It’s always best practice to ensure that you legally protect yourself and your assets, a promise between friends rarely holds up in the court of law.

READ MORE: 5 Best Sales Funnel Software Tools to Power Your Business

The Double-Edged Sword of SEO

The premise was simple, to help parents find tutors for their kids online. By 2013 they had over 7000 tutors signed up on their platform and has raised an estimated $1.8 million. Then the rug was swept out from under then and they closed down a few months later, after 3 years in operation.

It appeared that Tutorspree was doing everything right, it had managed to raise an impressive amount of capital from heavyweight investors like Sequoia Capital and Lerer Ventures. They were scaling at a decent pace, albeit not as fast as they wanted, and the business model was proving to be profitable.

However, it fell apart in March of 2013 when Google changed its algorithm and Tutorspree found their traffic reduced by 80% overnight . While this normally wouldn’t cripple a business, it was a catastrophe for Tutorspree. SEO was baked into their business model from the very start and almost all of their customer acquisitions originated from SEO.

“Nor is the largest lesson for me that SEO shouldn’t be part of a startup’s marketing kit. It should be there, but it has to be just one of many tools. SEO cannot be the only channel a company has, nor can any other single-channel serve that purpose.” – Aaron Harris, co-founder, and CEO of Tutorspree.

READ MORE: How to Develop Powerful Business Core Values and Mission Statements

There are many different types of SEO practices, but SEO is essentially improving the visibility and authority of a website by having it rank higher on search engine listings. The entrepreneurial community itself is very divided on the merits of SEO.

The issue with Tutorspree wasn’t whether or not it used SEO effectively or ineffectively. The issue was that due to its effectiveness, the founders became blind to other models of customer acquisition and developed an overreliance on a model they had absolutely no control over.

Google’s algorithm constantly changes and there’s no telling how it will ultimately affect your website’s ranking. Google has consistently proven to burn anyone that chooses to rely on SEO as their main strategy.

It should go without saying that you shouldn’t be putting all your eggs into one basket. Entrepreneurs should invest half their marketing into a high-risk strategy, and the other half in a proven consistent strategy, albeit with a lower return on investment. When it comes to business, you can either live or die by the sword or just be smart and carry a shield.

READ MORE: Building the Perfect Sales Funnel for Your Shopify Store

Failure is difficult to handle, but there is no better teacher. Although every business listed failed spectacularly, all of their founders got back up, dusted themselves off, and forged ahead to eventual success.

While it’s easy to see all the mistakes you made in hindsight, don’t let yourself get to that point. Failure can be seen a mile away if you’re paying close enough attention, even if it means asking yourself some uncomfortable questions. A lot of businesses could have been saved if just the smallest amount of preparation was undertaken, or if founders had just a little bit more patience.

Is there a bigger startup failure that you’ve heard about? We love case studies! Let us know in the comments below.

About Jonathan Chan

Jonathan "JC" Chan is the first Content Crafter at Foundr Magazine. When not writing about anything and everything to do with startups, entrepreneurship, and marketing, JC can be found pretending to be the next MMA star at the gym. He has also contributed to outlets such as  Huffington Post ,  Social Media Examiner ,  MarketingProfs ,  Hubspot  and more. Make sure you  connect with him on LinkedIn !

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Case study: Driving startup innovation through business matchmaking

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Partner overview

A leading financial institution in Southeast Asia, recognized for its dominance in the mortgage sector and its commitment to digital innovation, wanted to collaborate with promising fintech startups to achieve its growth objectives.

Event overview

This case study examines a technology forum, which was orchestrated to foster partnerships between the financial institution and innovative startups. The event facilitated focused interactions between business units and startups through structured matchmaking sessions, keynote presentations, and a dedicated startup exhibition.

The financial institution partnered with Tech in Asia Studios to:

• Identify and engage with promising fintech startups aligned with the needs of its key business units.
• Facilitate meaningful connections and potential partnerships between the institution and startups.
• Position the institution as a leader in fostering innovation and digital transformation within the industry.

Key event features

Tech in Asia Studios managed key aspects of the event to ensure its success in achieving the client’s objectives:

• Targeted startup engagement: Tech in Asia Studios’ marketing team managed end-to-end communications with over 44 startups to help onboard them seamlessly, assist them in participating in pitch sessions, and helped them curate their exhibition presence.
• Streamlined business matchmaking: The events team hosted over 60 targeted meetings between 19 business units and 22 startups, personally moderating each session to maximize productivity and ensure that business needs and startup solutions were aligned.
• Engaging event production: Tech in Asia Studios produced compelling keynote and panel sessions, managed a dedicated startup exhibition, and made sure participants had a smooth experience throughout the event.

Results achieved

• High matchmaking success rate: Over 83% of the scheduled business matchmaking meetings were successfully executed, facilitating valuable connections between the financial institution and potential fintech partners.
• Positive participant feedback: Attendees commended the well-structured matchmaking sessions and highlighted the value of the focused one-on-one format and the expertise of the moderators.
• Comprehensive event coordination: Arranging all aspects of the event from scratch (including proposal, event planning and production, speaker management, startup curation, and invitation) within a tight timeline.

Important insights

The event provided valuable insights for future collaborations:

• Enhanced information flow: Providing business units with greater visibility into the profiles, solutions, and areas of expertise of participating startups can streamline the matchmaking process.
• Seamless scheduling and communication: Implementing measures to reconfirm attendance, particularly from business units, and providing dedicated points of contact can make communication more effective and minimize scheduling conflicts.
• Extended engagement strategy: Building a dedicated community platform and exploring long-term engagement opportunities, such as newsletters and workshops, can extend the impact of the event beyond a one-time interaction.

Strategic collaboration for success

This case study demonstrates Tech in Asia Studios ’ ability to design and execute strategic events that foster innovation and drive business opportunities. Through meticulous planning, targeted outreach, and a focus on delivering exceptional experiences, we enable our clients to achieve their goals and establish themselves as industry leaders.

Fill up the form below to download the Studios Starter Kit to learn more about how we can support your organization’s innovation goals through strategic events.

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Why You Should Consider Bootstrapping: Observations and Case Studies

Bootstrapping usually means building a company from scratch with no external investment or financial support. Instead, these companies rely on paid customers to fund and grow their businesses. 

Bootstrapping founders usually start with their own savings and mostly rely on self-financing, hard work, and luck to succeed. The predominant strategy bootstrapped companies take is quickly reaching a stage where sales revenue could fund the business. Bootstrapping is fundamentally different from venture-backed companies and small-scale freelancing. 

According to entrepreneur and marketing Guru Seth Godin, bootstrapping is “a third way to be independent. Not the daily struggle of the gig-seeking freelancer, nor the high-stakes VC world of the big-time entrepreneur. Instead, the bootstrapper finds freedom early and often, by building an enterprise that customers want so much that they become the source of funding. Bootstrapping is freedom via service. Finding ways to connect and lead and serve customers so well that they can’t imagine doing it without you.”

While equity financing remains a hot topic in media and startup circles across the world, almost 80% of all companies don’t raise any external investment and are funded by founders and paid customers. In fact, a growing number of founders are now showing interest in bootstrapping and building their businesses with the support of paying customers instead of giving up control of their companies for external funding. 

There are certain benefits and limitations of each type of business. There are some inherent advantages that bootstrappers enjoy such as control, freedom, and positive pressure for building a product that customers want as quickly as possible. Similarly, there are some inherent disadvantages to bootstrapping such as the increased risk for founders, resource constraints, and inability to fight out the competition.

Externally funded companies enjoy certain benefits such as easier access to resources, distributed risk, and the ability to freely invest in growth. 

Similarly, when you raise external investment your control shrinks, and with money comes the temptation to waste and spend money in areas where you should not. 

In many instances, raising external investment comes with extra pressure for growing at any cost, which makes continuously raising more capital a necessary condition for the survival of a business. For many companies, this game ends in nightmares.

At the same time, raising money is a time-consuming endeavor. Many founders told us that it takes a minimum of six months of work to close a deal and it is a full-time effort. 

A lot of what type of financing mechanism you should choose for your business depends on the type of business and your personal preference. However, there are certain advantages bootstrapped companies enjoy that diminish when you become a venture-backed company. 

In the context of Bangladesh, bootstrapping remains a far superior choice than going for a venture-backed option. Again, there are businesses that require large-scale upfront investment, but those are not the businesses that we are talking about here. Similarly, whether you want to build a bootstrapped company or not is largely a personal choice. 

Here are some reasons you should consider bootstrapping as a viable option for building a sustainable business. 

• Control and freedom - bootstrappers are owners and control 100% of their business. It allows a certain level of freedom and control. 
• Paid for by customers - bootstrappers have to acquire paying customers from day one.
• Building a real business - as a bootstrapped founder you will be spending all your time building a great product and a great business instead of spending time after investors. 
• Live with urgency - bootstrapping means you have little room for wasting time and money. You have to earn money as quickly as possible and often when you try hard, things turn out to be okay. 
• Raising money is hard - Moreover, raising money is not easy anywhere in the world. Some 2% of all companies that try to raise investment eventually go on to raise VC investment in the US. In Bangladesh, it is few and far between. The number of deal flows remains slim in Dhaka. A mature VC ecosystem is not there as yet. While the scenario has improved a lot in the past few years, you will need to invest a lot of time and energy to raise investment. 

Examples of bootstrapped success in Bangladesh

There are a lot of bootstrapping success stories in Bangladesh. Startups are always risky endeavors and a majority of startups die prematurely. People who come out winners often stay in the game longer, hustle, and try to be lucky through hard work and effort. 

Bdjobs.com: You can read more about Bdjobs here.  

OnnoRokom Group: You can read about the journey of OnnoRokom Group here.  

Zanala Bangladesh: You can read the journey of Zanala Bangladesh here.  

MACOMM: You can read the story of MACOMM here . 

FieldBuzz: You can read the full FieldBuzz story here .  (Update: FiledBuzz exited n a few years ago)

Nascenia: You can read the Nascenia story here.  

Analyzen: You can read the Analyzen story here . 

Dhaka Distributions: You can read the Dhaka Distributions story here.  

WebAble: You can read the WebAble story here.  

Originally published on 15 September 2020, updated on 5 June 2024.

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ABCEUTICS, INC.

Improving the safety and efficacy of cancer drugs

Abceutics Inc., a biopharmaceutical startup spun out of UB, pioneered a novel drug class aimed at preventing the delivery of anticancer toxins to healthy cells. Through a collaboration with UB, the company developed payload-binding selectivity enhancer (PBSE) technology to enhance the safety of antibody-drug conjugates. These advancements in reducing the toxicity of cancer treatments, exemplified by Abceutics’ PBSE innovation, hold promise for delivering curative doses safely, potentially improving the survival rate for cancer patients. In 2024, Abceutics was acquired by Merck, a global biopharmaceutical leader. 

How Abceutics collaborates with UB

Accelerates R&D

Licenses Technology

Incubator Client

Entrepreneurial Programs

Startup Support

Uses High-tech Equipment

Accesses Funding

Entrepreneurship Law Center

CHALLENGE & OPPORTUNITY

Antibody-drug conjugates harm healthy cells

While cancer treatments are effective at destroying tumors, they can also be harmful to healthy cells. Antibody-drug conjugates (ADCs) are one type of cancer therapy designed to specifically target and destroy cancer cells. They combine a monoclonal antibody, which seeks out cancer cells, with a cytotoxic drug delivered directly to the cancer cell. However, ADCs can unintentionally affect healthy cells in several ways: by mistakenly targeting healthy cells with similar antigens, premature drug release due to unstable linkers, and potential clearance by the immune system, reducing their effectiveness against cancer cells while possibly harming healthy tissues.  

SOLUTION & OUTCOME

New drug optimizes the efficacy of ADC therapy

Using technology licensed from UB, Abceutics engineered a new class of drugs called payload-binding selectivity enhancers (PBSEs) which work to prevent the entry of anticancer drug molecules into non-targeted cells. PBSEs are designed to be administered alongside ADCs to reduce the risk of side effects, potentially optimizing the therapeutic selectively and efficacy of ADC therapy. They work by binding and neutralizing excess and stray payload molecules, reducing the impact of these highly toxic cancer treatments from harming healthy cells. By decreasing unwanted toxicity, PBSEs enables safe administration of higher ADC doses to improve anti-cancer efficacy.

Entrepreneurial support from lab to acquisition

Joseph Balthasar, PhD, David and Jane Chu Endowed Chair in Drug Discovery and Development in UB’s Department of Pharmaceutical Sciences, invented the technology that would serve as the basis of payload-binding selectivity enhancers (PBSEs). He and his students disclosed the technology to UB in early 2017. Following discussions with UB’s Technology Transfer Office, Balthasar and his team developed many PBSE constructs, leading to patenting and licensing of the technology. UB’s Business and Entrepreneur Partnerships team then provided a suite of startup resources to help Balthasar form Abceutics in 2020. This included entrepreneurship training , funding , and high-tech facilities and equipment in UB’s Center of Excellence in Bioinformatics and Life Sciences. Ultimately, Abceutics was acquired by Merck, a global biopharmaceutical company, in 2024. 

RELATED NEWS

• 4/5/24 Abceutics, Inc., a startup at UB, acquired by biopharma company Merck
• 1/29/23 UB receives $2.1 million grant to prevent toxic side effects of leukemia treatment
• 12/14/22 Origins of new autoimmune treatments found in Balthasar lab

David Weinstock, MD Ph.D. Vice President of Discovery Oncology,  Merck Research Laboratories

Brandon Bordeau Co-founder and former CEO, Abceutics

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• Oracle Cloud Infrastructure
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Oracle Cloud Infrastructure (OCI)

The next-generation cloud designed to run any application, faster and more securely, for less.

Stay at the forefront of the AI revolution. Get certified on OCI Generative AI for free until July 31.

Developers can now incorporate semantic and generative AI search within their applications, as well as in their observability and security analytics dashboards.

Address AI sovereignty needs with Oracle’s distributed cloud. Deploy Oracle’s full AI stack in the public cloud or in your data center for increased control of data and AI infrastructure.

Oracle and NVIDIA to Deliver Sovereign AI Worldwide

Oracle and NVIDIA are collaborating to put accelerated computing and generative AI services wherever countries must meet digital sovereignty requirements.

Clay Magouyrk, executive vice president of OCI development, shares how Oracle is bringing the cloud and AI to industries worldwide during his keynote at Oracle CloudWorld.

The expanded Oracle-Microsoft partnership, announced by Larry Ellison and Satya Nadella, delivers Oracle database services on Oracle Cloud Infrastructure in Microsoft Azure.

Learn how to get the most of AI for your business at an Oracle Data and AI Forum.

A distributed cloud that can be wherever you need it

The only cloud that delivers complete cloud services around the world, across clouds, or in your data center.

1. Multicloud

Make multiple clouds work as one. Oracle offers direct database integration with Microsoft Azure as well as high performance interconnection.

2. Public cloud

The only cloud with a consistent set of services and consistent low prices across commercial and government public cloud regions.

3. Hybrid cloud

Trusted cloud solutions for nearly any location, including Oracle Exadata Cloud@Customer, a highly optimized database as a service already deployed in more than 60 countries.

4. Dedicated cloud

OCI Dedicated Region and Oracle Alloy are the only products that provide more than 100 cloud services at public cloud pricing entirely within your data centers.

Complete cloud infrastructure and platform services for every workload

OCI offers a common set of 100+ services in each cloud region. Get all the services you need—from containers and VMware to AI—to migrate, modernize, build, and scale your IT. Automate all your workloads, including both existing and new applications and data platforms.

Developer Services

Build, deploy, and manage modern cloud applications using developer-friendly tools and services.

Build and run

• API Gateway
• API Management
• Blockchain Platform
• Notifications
• Resource Manager
• Visual Builder Studio
• Application Integration
• Content Management
• Digital Assistant

Integration Services

Oracle Cloud Infrastructure integration services connect any application and data source to automate end-to-end processes and centralize management. The broad array of integrations, with prebuilt adapters and low-code customization, simplify migration to the cloud while streamlining hybrid and multicloud operations.

Application integration

• Service Oriented Architecture (SOA)

Data integration

• Data Integration
• Autonomous Database Data Studio
• Data Integrator

Process automation

• Process Automation

API full lifecycle management

Event-driven, analytics and bi.

Gain comprehensive business intelligence with augmented analytics to help your organization grow through unique insights.

• Oracle Analytics Platform
• Oracle Fusion CX Analytics
• Oracle Fusion ERP Analytics
• Oracle Fusion HCM Analytics
• Oracle Analytics mobile app

AI and Machine Learning

Easily add intelligence to your applications and workloads with prebuilt perception and decision models and out-of-the-box chatbots, or build and train your own models with our data science services.

AI Services

• Document Understanding

ML Services

• Data Science
• In-Database Machine Learning
• HeatWave AutoML

Media Services

• Media Streams

Big Data and Data Lake

Gain new insights across all of your data with our comprehensive platform of managed Spark, Hadoop, Elasticsearch, and Kafka-compatible services, combined with best-in-class data warehouse and data management services.

• Big Data Service
• Data Catalog

Secure and elastic compute capacity in the cloud that ranges from flexible virtual machines (Flex VMs) and high-performance bare metal servers to HPC and GPUs.

• Arm-based Compute
• Bare Metal Servers
• GPU-Accelerated Compute
• HPC Compute
• Virtual Machines

Address key use cases with on-demand local, object, file, block, and archive storage.

• Archive Storage
• Block Volumes
• Data Transfer Service
• File Storage
• Object Storage
• Storage Gateway

Containers and Functions

Deploy microservices applications on high-performance, managed, open source Docker, Kubernetes, and Fn Functions services.

• Container Instances
• Kubernetes Engine
• Service Mesh

Connect securely to a customizable, isolated virtual cloud network (VCN) as the heart of your cloud deployment. Move data at 25% of the cost of other cloud providers.

• Customer-Premises Equipment
• DNS Management
• FastConnect
• Load Balancers
• Networking Gateways
• Private Endpoint
• Site-to-Site VPN
• Virtual Cloud Networks

Oracle Databases

Run cost-optimized, high-performance, and autonomous versions of Oracle Database, the world's leading converged, multimodel database management system in the cloud.

• Autonomous Database
• Autonomous Database on Exadata Cloud@Customer
• Database Management
• Database Migration
• Oracle Database@Azure
• Database Service for Azure
• Enterprise Database Service
• Exadata Cloud@Customer
• Exadata Database Service
• Globally Distributed Autonomous Database
• Ops Insights
• Standard Database Service
• Zero Data Loss Autonomous Recovery Service

Open Source Databases

MySQL HeatWave is a fully managed database service, powered by the integrated HeatWave in-memory query accelerator. It’s the only cloud database service that combines transactions, analytics, and machine learning services in one MySQL Database, delivering real-time, secure analytics without the complexity, latency, and cost of ETL duplication.

• Database with PostgreSQL
• MySQL HeatWave
• Search with OpenSearch

Security, Observability and Management, Compliance, and Cost Management and Governance

Protect your most valuable data in the cloud with Oracle’s security-first approach and comprehensive compliance programs. Oracle provides visibility and machine-learning–driven insights to ease management across all layers of the stack deployed on any technology, anywhere.

Cloud Infrastructure Security

• Access Governance
• Autonomous Linux
• Certificates
• Cloud Guard
• Hardware Root of Trust
• Identity and Access Management
• Isolated Network Virtualization
• Key Management
• Network Firewall
• Security Zones
• Threat Intelligence
• Vulnerability Scanning

Cloud Database Security

• Autonomous Database Security (PDF)

Cloud Application Security

• Web Application Firewall

Observability and Management

• Application Performance Monitoring
• Connector Hub
• Full Stack Disaster Recovery
• Java Management
• Logging Analytics
• OS Management Hub
• OS Management Service

Cost Management and Governance

• Cloud Advisor
• Cost Analysis
• License Manager
• Organization Management
• Support Rewards
• Oracle Cloud Compliance
• Oracle Corporate Security

Global Cloud Data Center Infrastructure

Global, secure, high-performance environments to move, build, and run all your workloads. Hybrid and edge offerings provide specialized deployment, disconnected and intermittently connected operation, low latency and high performance, as well as data locality and security.

• Multicloud solutions
• Database Service for Microsoft Azure
• Interconnect for Microsoft Azure

Public cloud

• Global cloud regions
• Oracle EU Sovereign Cloud
• UK government regions
• US Department of Defense regions
• US FedRAMP regions

Hybrid Cloud

• Hybrid cloud solutions
• Roving Edge Infrastructure

Dedicated cloud

• Dedicated Regions

Run IT for a lot less with ease

Save money without inflexible up-front commitments. In contrast to others, OCI has the same low price in all cloud regions, including government and dedicated regions. We offer innovative features, such as flexible compute, auto-tuning storage, up to 10X lower data egress fees, and free tools and reports to help eliminate needless overpayment and billing surprises. Committed use discounts, software license portability, and loyalty rewards are also available.

The cost for outbound bandwidth 1,2

Better price-performance 2,3

Base IOPS for half the price 4,5

Pricing comparison as of April 9, 2023 1. OCI Network Pricing 2. AWS Compute and Network Pricing 3. OCI Compute Pricing 4. AWS Storage Pricing 5. OCI Storage Pricing

Cloud infrastructure and applications everywhere

Oracle Cloud spans 48 interconnected geographic commercial and government cloud regions. Unlike other providers, each region offers a consistent set of more than 100 Oracle Cloud Infrastructure services, with consistent low pricing worldwide. For more complete support of customer cloud strategies, Oracle Cloud also offers a full suite of Oracle Cloud Applications and direct interconnection with Microsoft Azure.

Oracle data centers are distributed around the world.

Technology and industry solutions

Resolve your organization’s unique challenges, make data-driven decisions, and increase efficiency with OCI’s purpose-built solutions.

• Telecommunications

Financial services institutions benefit from OCI’s secure, reliable, and highly scalable multicloud platform, which offers robust services and an accelerated AI infrastructure with the broadest set of deployment options to meet your data residency requirements.

Meet all your business and technology objectives for an on-premises database cloud deployment with Oracle Exadata Cloud@Customer.

Benefit from a single unified platform to run every healthcare workload—from legacy applications to AI/ML-enabled services—to enhance the patient experience, decrease the cost of care, and enable precision medicine.

Realize the value of data—use all the available data sources to help improve patient outcomes and provide a seamless healthcare experience.

Many defense, intelligence community, and federal civilian agencies across the globe rely on Oracle Cloud for Government to modernize and innovate faster for better mission outcomes. Oracle Cloud provides world-class security and compliance, consistent high performance, and simple and predictable pricing.

Dedicated to serving governments and safeguarding global defense missions at hyperscale, this innovative cloud solution includes a fully integrated infrastructure with IaaS/PaaS/SaaS and industry-leading price-performance.

Oracle Cloud for telcos is a comprehensive set of cloud solutions built on OCI to help telcos become more agile, reduce capital investments and operating costs, and establish a flexible foundation for innovation.

Use Oracle’s database clustering and massive I/O to maintain near zero-downtime environments while improving performance by 50% or more compared with on-premises or other clouds.

Get started with OCI

• Free OCI services
• Hands-on labs
• Reference architectures
• Events and webinars

Contact sales

Try 20+ always free cloud services, with a 30-day trial for even more.

Oracle offers a Free Tier with no time limits on more than 20 services such as Autonomous Database, Arm Compute, and Storage, as well as US$300 in free credits to try additional cloud services. Get the details and sign up for your free account today.

What’s included with Oracle Cloud Free Tier?

• 2 Autonomous Databases, 20 GB each
• AMD and Arm Compute VMs
• 200 GB total block storage
• 10 GB object storage
• 10 TB outbound data transfer per month
• 10+ more Always Free services
• US$300 in free credits for 30 days for even more

Learn with step-by-step guidance

Experience a wide range of OCI services through tutorials and hands-on labs. Whether you're a developer, admin, or analyst, we can help you see how OCI works. Many labs run on the Oracle Cloud Free Tier or an Oracle-provided free lab environment.

Get started with OCI core services

The labs in this workshop cover an introduction to Oracle Cloud Infrastructure (OCI) core services including virtual cloud networks (VCN) and compute and storage services.

Autonomous Database quick start

In this workshop, you’ll go through the steps to get started using Oracle Autonomous Database.

Build an app from a spreadsheet

This lab walks you through uploading a spreadsheet into an Oracle Database table, and then creating an application based on this new table.

Deploy an HA application on OCI

In this lab you’ll deploy web servers on two compute instances in Oracle Cloud Infrastructure (OCI), configured in High Availability mode by using a Load Balancer.

Explore over 150 best practice designs

See how our architects and other customers deploy a wide range of workloads, from enterprise apps to HPC, from microservices to data lakes. Understand the best practices, hear from other customer architects in our Built & Deployed series, and even deploy many workloads with our "click to deploy" capability or do it yourself from our GitHub repo.

Popular architectures

• Apache Tomcat with MySQL Database Service
• Oracle Weblogic on Kubernetes with Jenkins
• Machine-learning (ML) and AI environments
• Tomcat on Arm with Oracle Autonomous Database
• Log analysis with ELK Stack
• HPC with OpenFOAM

Explore our informative events series featuring the latest announcements, customer conversations, product-specific insights, technical sessions, and hands-on labs.

Oracle Cloud Infrastructure events

Get more out of OCI with a wide range of live and on-demand events.

Oracle CloudWorld

Join us at Oracle’s new global customer and partner conference for cloud infrastructure and applications.

Interested in learning more about Oracle Cloud Infrastructure? Let one of our experts help.

They can answer questions like:

• What workloads run best on OCI?
• How do I get the most out of my overall Oracle investments?
• How does OCI compare to other cloud computing providers?
• How can OCI support your IaaS and PaaS goals?