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Netflix Bigdata Analytics - The Emergence of Data Driven Recommendation

Srivatsa Maddodi, & Krishna Prasad, K. (2019). Netflix Bigdata Analytics- The Emergence of Data Driven Recommendation. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 3(2), 41-51. DOI: org/10.5281/zenodo.3510316

10 Pages Posted: 21 Feb 2020

Srivatsa Maddodi

Srinivas University; DXC Technology

Krishna Prasad K

Srinivas University - Institute of Computer Science & Information Science

Date Written: October 21, 2019

Netflix is one of the largest online streaming media providers. It began its operations in 1997. Founded by two tech entrepreneur Reed Hastings and Marc Randolph. The Company’s head office is in Los Gatos, California. Netflix’s initially started selling DVDs or provide them on a rental basis. Over the period with growth of internet users and the decline of DVD sales and rental services, it changed its business model to video on demand. From 2012 onwards, it started producing its original TV-series and movies. Netflix uses bigdata analytics to understand its customers base better. By using these data, they provide better service or product to the customer. Netflix collects huge amounts of data from a vast variety of subscriber base. It collects data such as the location of a user; content watched by the user, user interests, the data searched by the user, and the time at which user watched. Based on these parameters its algorithm gives a personalized recommendation based on the user interest. Netflix has constantly focused on changing business needs they have moved their business model from DVD rental to video on demand and currently producing original shows. In this paper we analyze various business strategies of Netflix. This paper also analyzes how Netflix with the help of bigdata analytics focused on improving the subscriber’s experience and how it helped to be more customer-centric and increased its user base. Based on the SWOT and PESTLE analysis we have provided some suggestion that can be incorporated by Netflix as business strategy.

Keywords: Netflix, Bigdata, Data analytics, Customer experience, Video on demand

Suggested Citation: Suggested Citation

Srivatsa Maddodi (Contact Author)

Srinivas university ( email ).

Mangalore India

DXC Technology ( email )

Srinivas university - institute of computer science & information science ( email ), do you have a job opening that you would like to promote on ssrn, paper statistics, related ejournals, information systems & economics ejournal.

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Decision-making & management science ejournal, decision-making in computational design & technology ejournal, film, media & tv studies ejournal.

Netflix is the world’s leading streaming entertainment service with over 195 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. In this workshop we will offer a deep-dive into some recent Machine Learning research at Netflix spanning many different areas, including: - Personalization: How can we help our members find the content they’d enjoy the most? - Content: How can we help shape our catalog of movies & TV shows? How can we help best showcase this catalog? - Systems: How can Machine Learning help optimize our Netflix infrastructure & systems? We’ll conclude with a live 45 minutes Q&A session including all the speakers.

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How to Write a Table of Contents for Research Paper: A Complete Guide

After hundreds of hours of non-stop working, the research essay is finished! Unfortunately, it is not the time to celebrate. That’s when you must get down to one of the least pleasant things in professional college or high school writing – a table of contents. The following article will define table of contents, discuss its purpose, and provide guidance on how to make a table of contents for a research paper.

What is a research paper table of contents?

Academic essays can be from 2–3 to hundreds pages long. They can contain a wide range of different studies, theoretical analyses, and practical examinations. They make up the substance of the study and assist you in showcasing the subject of your labor.

Since you are always required to cover many different aspects in your study, navigating the document quickly becomes top priority. This is why all expansive academic papers require a table of contents (also known as TOC). 

This fragment of your paper is an overview of every topic explored in it. The TOC looks like an invisible table where cells house a chapter, segment, or simple section heading. Consequently, each title corresponds to a page index which is also indicated in the TOC. This indicator is located at the beginning of the document, preceding the introduction but following the title page.

Why do we need a table of contents in research paper?

Let’s break down the purpose of table of contents as well as its essential functions.

• Usability. By scanning TOC, readers can quickly find certain sections or chapters within the research.
• Structure. TOC helps the audience gain an immediate understanding of the subject matter and how the study has been organized and conducted.
• Professional presentation. It betters the professional appearance of the essay by reflecting your insightful planning as well as attention to detail.
• Clarity. A TOC makes sure to list all big chapters, sections, sub-sections, and supplements, which navigates the audience and sets their expectations for what the research covers.

Overall, the purpose of TOC is to improve the reader's experience by making the research more accessible and easier to navigate.

What guideline should you follow when preparing a table of contents?

In a nutshell, the way you organize, format and make a TOC is subject to the style guide required by your professor. Here is an exploration on how to prepare a TOC for different writing guides.

• Title. Per the MLA style, a table of contents is not obligatory. Nonetheless, if your professor requires it, this part must be called "Contents" or "Table of Contents" and lined up at the top center area of the page.
• Formatting. The MLA guide generally uses a simpler approach with fewer formalities regarding the TOC. Consult your professor’s requirements to see which kind of spacing and dot leaders rules you will need to apply.
• Page index. MLA format traditionally uses Arabic numerals in the main body, but any TOC is up to the discretion of the author or professor.
• Sections. The TOC should include all major parts of the essay like introduction, body sections, works cited, and appendices.
• Title. In the APA style, the TOC should be named "Table of Contents" and centered at the top.
• Headings. While compiling your APA table of contents, you must Include all major sections like abstract, foreword, method, conclusions, discussion, references, and supplements.
• Formatting. APA has stricter requirements for formatting rules. You should use double-spacing throughout the TOC, which is in line with the rest of the study and the general requirements of the APA guide. The font repeats the one used in the main text (e.g., Times New Roman, 12-point).
• Page index. Align page indexes along the right side of the page and use dot leaders to connect the headings to the page indexes.

Chicago style

• Title. The TOC should be called "Contents" and placed at the top center of the page.
• Formatting. The Chicago Manual suggests single-spacing within entries and double-spacing between entries. Fonts should be consistent with the rest of the document.
• Headings. Include all chapters or major parts and list subheadings if needed. Use dot leaders between entries and page indexes.
• Hierarchy. Always make sure to distinguish main headings from subheadings for better readability. This might be done through bold or italic formatting, and indentation for subheadings.
• Page indexes. Place page indexes flush with the right margin. It is permissible to use Roman numerals for introductory pages, but the central text should only contain Arabic numerals.

Leave your table of contents to Aithor!

Aithor is an AI essay generator that helps school and college students with academic writing. Instead of spending hours on making a table of contents for research paper, use Aithor and get what you need in a matter of seconds!

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What a Thesis Paper is and How to Write One

From choosing a topic and conducting research to crafting a strong argument, writing a thesis paper can be a rewarding experience.

It can also be a challenging experience. If you've never written a thesis paper before, you may not know where to start. You may not even be sure exactly what a thesis paper is. But don't worry; the right support and resources can help you navigate this writing process.

What is a Thesis Paper?

A thesis paper is a type of academic essay that you might write as a graduation requirement for certain bachelor's, master's or honors programs. Thesis papers present your own original research or analysis on a specific topic related to your field.

“In some ways, a thesis paper can look a lot like a novella,” said Shana Chartier , director of information literacy at Southern New Hampshire University (SNHU). “It’s too short to be a full-length novel, but with the standard size of 40-60 pages (for a bachelor’s) and 60-100 pages (for a master’s), it is a robust exploration of a topic, explaining one’s understanding of a topic based on personal research.”

Chartier has worked in academia for over 13 years and at SNHU for nearly eight. In her role as an instructor and director, Chartier has helped to guide students through the writing process, like editing and providing resources.

Chartier has written and published academic papers such as "Augmented Reality Gamifies the Library: A Ride Through the Technological Frontier" and "Going Beyond the One-Shot: Spiraling Information Literacy Across Four Years." Both of these academic papers required Chartier to have hands-on experience with the subject matter. Like a thesis paper, they also involved hypothesizing and doing original research to come to a conclusion.

“When writing a thesis paper, the importance of staying organized cannot be overstated,” said Chartier. “Mapping out each step of the way, making firm and soft deadlines... and having other pairs of eyes on your work to ensure academic accuracy and clean editing are crucial to writing a successful paper.”

How Do I Choose a Topic For My Thesis Paper?

What your thesis paper is for will determine some of the specific requirements and steps you might take, but the first step is usually the same: Choosing a topic.

“Choosing a topic can be daunting," said Rochelle Attari , a peer tutor at SNHU. "But if (you) stick with a subject (you're) interested in... choosing a topic is much more manageable.”

Similar to a thesis, Attari recently finished the capstone  for her bachelor’s in psychology . Her bachelor’s concentration is in forensics, and her capstone focused on the topic of using a combined therapy model for inmates who experience substance abuse issues to reduce recidivism.

“The hardest part was deciding what I wanted to focus on,” Attari said. “But once I nailed down my topic, each milestone was more straightforward.”

In her own writing experience, Attari said brainstorming was an important step when choosing her topic. She recommends writing down different ideas on a piece of paper and doing some preliminary research on what’s already been written on your topic.

By doing this exercise, you can narrow or broaden your ideas until you’ve found a topic you’re excited about. " Brainstorming is essential when writing a paper and is not a last-minute activity,” Attari said.

How Do I Structure My Thesis Paper?

Thesis papers tend to have a standard format with common sections as the building blocks.

While the structure Attari describes below will work for many theses, it’s important to double-check with your program to see if there are any specific requirements. Writing a thesis for a Master of Fine Arts, for example, might actually look more like a fiction novel.

According to Attari, a thesis paper is often structured with the following major sections:

Introduction

• Literature review
• Methods, results

Now, let’s take a closer look at what each different section should include.

Your introduction is your opportunity to present the topic of your thesis paper. In this section, you can explain why that topic is important. The introduction is also the place to include your thesis statement, which shows your stance in the paper.

Attari said that writing an introduction can be tricky, especially when you're trying to capture your reader’s attention and state your argument.

“I have found that starting with a statement of truth about a topic that pertains to an issue I am writing about typically does the trick,” Attari said. She demonstrated this advice in an example introduction she wrote for a paper on the effects of daylight in Alaska:

In the continental United States, we can always count on the sun rising and setting around the same time each day, but in Alaska, during certain times of the year, the sun rises and does not set for weeks. Research has shown that the sun provides vitamin D and is an essential part of our health, but little is known about how daylight twenty-four hours a day affects the circadian rhythm and sleep.

In the example Attari wrote, she introduces the topic and informs the reader what the paper will cover. Somewhere in her intro, she said she would also include her thesis statement, which might be:

Twenty-four hours of daylight over an extended period does not affect sleep patterns in humans and is not the cause of daytime fatigue in northern Alaska .

Literature Review

In the literature review, you'll look at what information is already out there about your topic. “This is where scholarly articles  about your topic are essential,” said Attari. “These articles will help you find the gap in research that you have identified and will also support your thesis statement."

Telling your reader what research has already been done will help them see how your research fits into the larger conversation. Most university libraries offer databases of scholarly/peer-reviewed articles that can be helpful in your search.

In the methods section of your thesis paper, you get to explain how you learned what you learned. This might include what experiment you conducted as a part of your independent research.

“For instance,” Attari said, “if you are a psychology major and have identified a gap in research on which therapies are effective for anxiety, your methods section would consist of the number of participants, the type of experiment and any other particulars you would use for that experiment.”

In this section, you'll explain the results of your study. For example, building on the psychology example Attari outlined, you might share self-reported anxiety levels for participants trying different kinds of therapies. To help you communicate your results clearly, you might include data, charts, tables or other visualizations.

The discussion section of your thesis paper is where you will analyze and interpret the results you presented in the previous section. This is where you can discuss what your findings really mean or compare them to the research you found in your literature review.

The discussion section is your chance to show why the data you collected matters and how it fits into bigger conversations in your field.

The conclusion of your thesis paper is your opportunity to sum up your argument and leave your reader thinking about why your research matters.

Attari breaks the conclusion down into simple parts. “You restate the original issue and thesis statement, explain the experiment's results and discuss possible next steps for further research,” she said.

Find Your Program

Resources to help write your thesis paper.

While your thesis paper may be based on your independent research, writing it doesn’t have to be a solitary process. Asking for help and using the resources that are available to you can make the process easier.

If you're writing a thesis paper, some resources Chartier encourages you to use are:

• Citation Handbooks: An online citation guide or handbook can help you ensure your citations are correct. APA , MLA and Chicago styles have all published their own guides.
• Citation Generators: There are many citation generator tools that help you to create citations. Some — like RefWorks — even let you directly import citations from library databases as you research.
• Your Library's Website: Many academic and public libraries allow patrons to access resources like databases or FAQs. Some FAQs at the SNHU library that might be helpful in your thesis writing process include “ How do I read a scholarly article? ” or “ What is a research question and how do I develop one? ”

It can also be helpful to check out what coaching or tutoring options are available through your school. At SNHU, for example, the Academic Support Center offers writing and grammar workshops , and students can access 24/7 tutoring and 1:1 sessions with peer tutors, like Attari.

"Students can even submit their papers and receive written feedback... like revisions and editing suggestions," she said.

If you are writing a thesis paper, there are many resources available to you. It's a long paper, but with the right mindset and support, you can successfully navigate the process.

“Pace yourself,” said Chartier. “This is a marathon, not a sprint. Setting smaller goals to get to the big finish line can make the process seem less daunting, and remember to be proud of yourself and celebrate your accomplishment once you’re done. Writing a thesis is no small task, and it’s important work for the scholarly community.”

A degree can change your life. Choose your program  from 200+ SNHU degrees that can take you where you want to go.

Meg Palmer ’18 is a writer and scholar by trade who loves reading, riding her bike and singing in a barbershop quartet. She earned her bachelor’s degree in English, language and literature at Southern New Hampshire University (SNHU) and her master’s degree in writing, rhetoric and discourse at DePaul University (’20). While attending SNHU, she served as the editor-in-chief of the campus student newspaper, The Penmen Press, where she deepened her passion for writing. Meg is an adjunct professor at Johnson and Wales University, where she teaches first year writing, honors composition, and public speaking. Connect with her on LinkedIn .

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