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Business writing essentials

How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

A woman at a microphone giving a presentation.

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

Quote from Mark Twain, illustrated with his photo: ‘There are only two types of speakers in the world: those who are nervous and liars.’

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Share on X

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map to plan talk on UK transport policy. Full description below, under summary field labelled 'Open description of image'

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

Special interests / NGOs
Need for clear government direction
What industry will do
R&D spend
What industry is doing
Congestion [this leads to the sub-point ‘Wasted time and money’]
More pollution
More congestion
More wasted time and money
Climate change
Road pricing
Legislation
Working together
New technology
Exports/revenue
Social policy
Rest of world
Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Share on X

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Insight boxout. Transcript below, under summary field labelled 'Open transcript of image’

Are you going to appeal to your audience’s

habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Example excerpt of presentation script. Full description and transcript below under summary field labelled 'Open description and transcript of image

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

News – ‘Positive Covid-19 tests worldwide have now reached …’
Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
Surprise – ‘Every five minutes, an American will die because of the food they eat.’
Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

Predict the future – ‘So what can we expect in the next ten years? …’
Quotation – ‘As our chief exec said at the meeting yesterday, …’
Repeat a major issue – ‘We can’t carry on with the same old same old.’
Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

It’s incredibly versatile and convenient.
In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

Only have one message per slide: more than that and you’re splitting your audience’s attention.
Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
It bears repeating: keep each slide to one key idea.
Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
Only use upper case where absolutely necessary.

Images and data

Photos work well full screen, but they also really stand out well on a black background.
Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

A businesswoman presenting points to a smiling member of the audience

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Share on X

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Screensharing options in Zoom. Full description below, under summary field labelled 'Open description of image'

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

PowerPoint presenter view using Zoom's portion of screen. Full description below, under summary field labelled 'Open description of image'

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

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These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 April, 2024 • 9 min read

Is it difficult to start of presentation? You're standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we'll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let's dive in!

What is a presentation , what should be in a powerful presentation.

How To Write A Presentation Script
How to Write A Presentation Introduction

Key Takeaways

Tips for better presentation.

How to start a presentation
How to introduce yourself

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

How long does it take to make a presentation?	20 - 60 hours.
How can I improve my presentation writing?	Minimize text, optimize visuals, and one idea per slide.

Presentations are all about connecting with your audience.

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you've got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve.

In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches.
In educational settings, presentations are a go-to for teaching or delivering engaging lectures.
For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience's attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes.
Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic.
Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script:

1/ Understand Your Purpose and Audience

Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
Identify your target audience and their knowledge level, interests, and expectations.
Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience's attention and introduces your topic. Some types of openings you can use are:

Start with a Thought-Provoking Question: "Have you ever...?"
Begin with a Surprising Fact or Statistic: "Did you know that....?"
Use a Powerful Quote: "As Maya Angelou once said,...."
Tell a Compelling Story : "Picture this: You're standing at...."
Start with a Bold Statement: "In the fast-paced digital age...."

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

Clearly State the Purpose and Main Points: Example: "In this presentation, we will delve into three key areas. First,... Next,... Finally,.... we'll discuss...."
Provide Background and Context: Example: "Before we dive into the details, let's understand the basics of....."
Present Supporting Information and Examples: Example: "To illustrate...., let's look at an example. In,....."
Address Counterarguments or Potential Concerns: Example: "While..., we must also consider... ."
Recap Key Points and Transition to the Next Section: Example: "To summarize, we've... Now, let's shift our focus to..."

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: "As we conclude our presentation, it's clear that... By...., we can...."

3/ Craft Clear and Concise Sentences

Once you've outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling.

Example: "As you can see from this graph,... This demonstrates...."

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it's crucial to focus on editing and refining the most critical element—the opening of your presentation - the section that determines whether you can captivate and retain your audience's attention right from the start.

Here is a guide on how to craft an opening that grabs your audience's attention from the very first minute:

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience's attention.

For example, Topic: Work-life balance

"Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that's exactly what we'll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it's vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we'll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being.

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let's get started!"

🎉 Check out: How to Start a Presentation?

Whether you're a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation's impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let's take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation?

You can start with an engaging opening that grabs the audience's attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: "Have you ever...?" Begin with a Surprising Fact or Statistic: "Did you know that....?" Use a Powerful Quote: "As Maya Angelou once said,...." Tell a Compelling Story : "Picture this: You're standing at...." Start with a Bold Statement: "In the fast-paced digital age...."

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience's attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information 40% more accurately than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

Whether you need to deliver any demonstrations
How knowledgeable the audience already is on the given subject
How much interaction you want from the audience
Any time constraints there are for your talk
What setting you are in
Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

What is your presentation’s aim?
Who are the audience?
What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

Introduce your general topic
Explain your topic area
State the issues/challenges in this area you will be exploring
State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
Show a preview of the organisation of your presentation

In this section also explain:

The length of the talk.
Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a sales pitch may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

Main points should be addressed one by one with supporting evidence and examples.
Before moving on to the next point you should provide a mini-summary.
Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
Summarise the main points, including their implications and conclusions
Indicate what is next/a call to action/a thought-provoking takeaway
Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to ask any questions they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

Explain why the product is valuable.
Describe why the product is necessary.
Explain what problems it can solve for the audience.
Demonstrate the product to support what you’ve been saying.
Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

Briefly frame the issue.
Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
Provide the solution and explain why this would also help the audience.
Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

Go into the issue in detail showing why it’s such a problem – use logos and pathos.
Rebut your opponents’ solutions – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done using speech transitions which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

Now that you’re aware of the overview, let’s begin with…
First, let’s begin with…
I will first cover…
My first point covers…
To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

In the same way…
Likewise…
Equally…
This is similar to…
Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

What part of the presentation you covered – “In the first part of this speech we’ve covered…”
What the key points were – “Precisely how…”
How this links in with the overall presentation – “So that’s the context…”
What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

Start your introduction by standing in the centre of the stage.
For your first point you stand on the left side of the stage.
You discuss your second point from the centre again.
You stand on the right side of the stage for your third point.
The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

An intro slide outlining your ideas
A summary slide with core points to remember
High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

Don’t over fill them – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
A picture says a thousand words – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
Make them readable – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
Don’t rush through slides – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a 10-20-30 rule :

There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

7 design tips for effective, beautiful PowerPoint presentations
11 design tips for beautiful presentations
10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices. Clean transitioning between speakers is very important in producing a presentation that flows well. One way of doing this consists of:

Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO Eric Schmidt demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and practising your talk beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

How To Write A Presentation: An Ultimate Guide

Table of Contents

Preparing a presentation can be a daunting experience. Standing in front of an audience to give a speech can be an even more overwhelming prospect. However, you are unlikely to get through university without having to create a presentation. Depending on your subject, instructors may require you to provide feedback from a group task or deliver the findings of a scientific experiment. Whatever the topic, you’ll be presenting to your tutor and fellow students. While preparing a presentation and making your case in front of them is not easy, especially if you’re not used to doing it, it is a good practice since many employers use presentations as part of the recruitment process.

How to Write a PowerPoint Presentation Successfully

Creating an excellent PowerPoint presentation is a skill that any professional must have, especially in the corporate and business world. The problem? It is very easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract the audience from the awesome content. A PowerPoint presentation is like a poster presentation; only that the information is on computer slides rather than actual posters. It often accompanies and enhances oral presentations instead of serving as speaking notes. Well-designed slides used sparingly and with good timing can be brilliant. Heck, they can even make an otherwise good presentation awesome. Here are some tips to help you illustrate why your creative talents are the perfect ingredients for a killer presentation.

Use the 10-20-30 Rule

A PowerPoint slide should only have the main points. Guy Kawaski suggested the 10-20-30 rule to make presentations engaging and captivating. He says that a good presentation should not contain more than ten slides, shouldn’t last for more than 20 minutes, and the content should not be more than 30 points. But how do you make your texts lean on the slides? Draw relevant information from your narrative and feature only core ideas and points on slides. You can use the “6×6 technique” to avoid getting too wordy. This guideline suggests using no more than six bullet points or lines per slide with no more than six words per line.

Write an abstract for a Presentation

The purpose of an abstract is to highlight the most critical information in a piece of writing. However, a presentation abstract is different. Try to think of it as an invitation to a party. You want to create as much excitement and curiosity for your presentation as possible. Writing an abstract for a presentation requires the presented information to be more succinct. Unlike a typical abstract or executive summary, the presentation abstract should have less than 250 words and have a simplified and condensed breakdown. The abstract should come after your short bio.

Write A Presentation Outline

When preparing a presentation, there are various ways you can use it to share relevant ideas. One tool that helps presenters is a presentation outline – a synopsis of a talk or pitch. Presentation outlines help you organize your agenda and create a logical flow of thoughts in your script. They give you a clear path to transition your audience from your current status to where you want them to be. Follow these steps to create an outline for your presentation:

Consider the purpose of your presentation
Create a structure – introduction, main body, and conclusion
Use an attention grabber
Consider visual content
Include a call to action

Use a Paper Writing Service

Writing presentations can be a stressful process. Students often struggle to get it right and need a guiding hand to help them create engaging and captivating slides. Luckily, CustomWritings presentation writing services that can take care of your PowerPoint presentations. Their team of writers can break down any topic to create slides precisely according to your custom instructions. Besides, the company offers presentation examples and other academic writing services, such as research papers, term papers, assignments, admission essays, and dissertations, at affordable prices across the board for all sorts of projects. No matter your academic level. Whether a Ph.D. or Master’s, you will always get personalized, original, quality, and professional papers at accommodating rates.

Stick to One Idea Per Slide

Like keeping slides virtually uncluttered, focusing on one key idea per slide can help your audience quickly follow along. Too many ideas on one slide can detract the audience from the significance of each idea. By featuring only one point per slide, you also give the idea room for visual impact. For instance, you can experiment with fonts and image sizes to deliver the desired effect.

Include Powerful Visuals

Adding visual elements to your presentation makes your deck more engaging and dynamic. However, the caveat is that visuals used as an afterthought can counter your ideas rather than complement them. Such visuals as nostalgic photos can appeal to the audience’s emotions in a way that a generic stock picture might not. Likewise, using eye-catching charts and graphs to simplify complex information instead of writing out a slew of statistics as text can keep your audience from getting overwhelmed with data. Remember that visual aids should complement your oral presentations, not repeat them or deliver the presentation for you.

Be Savvy with Design Details

A good design can make or break a presentation. If you haven’t got a budget for a designer, presentation tools, such as Canva and Visme, can help you make great slides. Firstly, use color consistently. Bright colors can dazzle, but too many can be off-putting. Use the colors most relevant to your message. Secondly, be consistent with the font. Consistent designs make your presentation look professional. Don’t switch from caps and lower case, Cosmic Sans to Times New Roman, or 10-to-18-point text size. Keep your on-screen text uniform for a more cohesive message. Lastly, format to precision. A wonky line on a slide or a badly pixelated graphic can put some people off, as it looks like you haven’t tried very hard, or worse, you just aren’t good enough. In a snapshot;

Use color sparingly
Use font consistently
Format to perfection

Polish Several Times

Like your favorite shoes, a good presentation needs a few rounds of dusting before it’s all shiny and sparkly. Don’t be afraid to get messy. Arrange your ideas side-by-side and discover new connections that you didn’t see before. You should edit the slides ruthlessly. At first, you may have a considerable amount of information and struggle to get down six bullet points per slide. Edit thoroughly until you pair your message down to the bare essentials. You can also get a fresh pair of eyes to refine your presentation.

Final Thought about Presentation Writing

Written presentations are a powerful way to share ideas – if you create a deck that communicates your points clearly and effectively. Other communication dynamics, such as your oratory skills and body language, can influence your presentation’s success. Nonetheless, a well-written presentation is a resource that your audience can revisit long after you’ve shared it. By applying these PowerPoint presentation tips, you’ll be in a stronger position to inform, entertain, inspire, and activate your audience through a clear message.

Join the thousands who have sharpened their business writing skills with our award winning courses.

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Unlock success: How to write a great presentation

Kevin Friesen

Elevate your career with powerful presentation skills . In this blog post, we will explore the four essential steps to crafting an outstanding presentation that captures attention and leaves a lasting impression. I’m Kevin Friesen, an expert facilitator and Duarte Method™ specialist, here to guide you through the process.

Step 1. Writing for your audience

This first step focuses on tailoring your presentation for maximum impact. To create a presentation that resonates, start by asking, “Who am I talking to?” Dive into your audience’s world by considering their:

And beliefs

An easy tool to use to help you with this exercise is our Audience Needs Map™ . Download it today to help you understand and relate to your audience. Remember, this step helps develop empathy by addressing their needs and potential resistance . Remember, your audience is the hero – so you need to focus on their transformational journey for maximum impact. Consider the questions:

What’s it like to be them?
What would make this a great meeting for them?
What might surprise them and encourage confidence?

Step 2. Defining the audience journey

This second step involves crafting a compelling narrative for success. Your narrative should have a clear Big Idea™ that encapsulates your viewpoint and the stakes involved. Consider the shift from current beliefs to the desired transformation. This forms the backbone of your presentation, guiding content decisions for an engaging and aligned presentation. Address both belief and behavior to ensure a holistic audience journey.

The stakes are crucial – what if your audience says no? Uncover what’s at stake for them to capture attention and keep them engaged.

Step 3. Creating a clear structure

Now that you know your audience, and you know your Big Idea™, it’s time to create a structure for your presentation. Set expectations upfront by communicating the meeting’s purpose and duration. Embrace the power of a three-act structure:

In the beginning, establish context without overburdening your audience. The middle is the messy part where challenges are addressed, providing a clear journey through complexity. The end brings it all together with a clear call to action, making your presentation memorable.

Step 4. Maximizing engagement with every visual element

Optimize engagement by focusing on one idea per slide. Use the signal and noise concept to amplify relevant content and eliminate unnecessary elements. Embrace clear space on slides to enhance visual appeal. Remember, your slides complement your presentation – they are meant to support and reinforce what you, the communicator, are saying. For a great tool to help you practice this principle, download The Glance Test™ resource to give it a whirl.

Additional presentation tips for success

Now, let’s dig into some additional tips to ensure your presentation stands out:

Engage your audience with compelling stories : Weave in relatable stories that resonate with your audience. Personal anecdotes or case studies can make your content memorable.
Utilize visual aids effectively :  Incorporate visuals that enhance your message. Clear, impactful visuals can significantly reinforce key points and keep your audience engaged.
Practice, practice, practice : Rehearse your presentation to ensure smooth delivery. Practice helps build confidence, refine your timing, and identify areas for improvement.

Every presentation is an opportunity to showcase your clear thinking and compelling communication skills. By crafting presentations that are audience-centric, well-structured, and visually appealing, you will begin to notice a positive impact on your career.

For additional presentation tips, take our Captivate™ course – our public speaking course, or Slide:ology® , our course on presentation building. Best of luck on your journey to presentation excellence!

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What It Takes to Give a Great Presentation

Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).

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PRESENTATION SKILLS

What is a Presentation?

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication.

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk. Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered.

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience. However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

How to Start a Presentation [+ Examples]

Published: September 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

how to start a presentation where a person holds mic

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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PowerPoint 101: The Ultimate Guide for Beginners

Are you struggling with PowerPoint? You need a quick design in PowerPoint but don't know where to start? Don't worry, you have nothing to be ashamed of.

In this article, we're going to refresh the most important PowerPoint basics so you can take advantage of this Microsoft software and create high-impact presentations at any time!

Millions of users worldwide use Microsoft 365 services , making PowerPoint the presentation design software with the highest market share. And with good reason! PowerPoint's features stand out for its usability and originality . We can tell you that PowerPoint is pretty intuitive software, and it's a great option to choose when working with presentations on a daily basis. So, are you ready for a quick PowerPoint 101 class?

Let ' s see what you ' re going to learn today with this PowerPoint Guide :

What is PowerPoint?

What are the best uses of powerpoint, powerpoint basics: what are the components of powerpoint workspace, mastering powerpoint: what are the main features of powerpoint, what are powerpoint templates and where to find them, time to practice how to make a presentation in powerpoint.

Microsoft PowerPoint is a presentation design software that is part of Microsoft 365 . This software allows you to design presentations by combining text, images, graphics, video, and animation on slides in a simple and intuitive way.

Over time, PowerPoint has evolved and improved its accessibility to users. For this reason, it has been adapted to the main operating systems and modalities:

PowerPoint Online

Additionally, you can use Word and Excel in this online version. That way, you'll be able to make real-time changes in the cloud without fearing losing your files. Sounds great, right?

PowerPoint has a versatile range of uses. Here's a list of the different tasks you can complete with this presentation design software:

Business presentations or Pitch decks.
Marketing, Sales and HR plans.
Project briefs and timelines.
Inductions to new employees.
Seminars and educational classes.
Professional portfolio of photos or designs.
Presentations of a research summary.
Presentations for special occasions.

These are just a few examples of the multiple possibilities this Microsoft software offers. Your imagination is the only limit!

Stay tuned as we continue with this PowerPoint 101 Guide...

PowerPoint 101: The Ultimate Guide for Beginners

In order to deeply understand this presentation design software, you need to recognize its main components. Now it's time to learn about the PowerPoint basics!

A quick note before going any further: when opening PowerPoint, some of the commands in the ribbons will look grayish and won't be highlighted when you hover the mouse over them.

This happens since some commands need to be selected in order to function. For example, if you want to change the color of a text, you first need to select it.

That being said, let's start with this Guide for PowerPoint beginners:

PowerPoint Main Window

The first aspect to learn is PowerPoint Main Window. To facilitate the explanation, we've organized its main elements with numbers from 1 to 10:

Based on that, the main components of PowerPoint window are the following:

1. Quick Access Toolbar: allows you to customize commands to have them at hand. You only have to select it and go to "More commands."

2. Title Bar: shows you the name of your file and other "Suggested options" like Slide Master View . These options will vary depending on the use you give to the commands.

3. File Tab: you will see the Home Menu (PowerPoint backstage) by selecting it. There, you can create a new presentation, save it, print it, export it, and many other options.

4. The Ribbon: it's where PowerPoint tabs and tools are. These tools can also be called "commands" or “features.”

5. More Button or Down Arrow: these arrows allow you to view more tools or layout options in PowerPoint.

6. Slides Pane: shows your slides in thumbnail size. By right-clicking, you can access additional options for customizing each slide. Perfect for PowerPoint beginners!

7. Slide: PowerPoint's blank canvas and the frame to be seen when presenting the file.

8. Placeholders: they are dotted boxes that will store your content.

9. Status Bar: allows you to view the slide number, grammatical errors, speaker notes, and the comments on your file.

10. Zoom: allows you to enlarge or minimize your PowerPoint workspace. The range goes from 10 to 400%.

PowerPoint Tabs

The PowerPoint tabs are the control desk of your presentation . Since PowerPoint's features are too many, they're organized in tabs.

You can come and go between tabs as you need. Once you click on a tab, it will open its ribbon, and there, you'll be able to see all the tools related to that particular category.

This PowerPoint tutorial for beginners will give you an overview of all PowerPoint tabs . Pay attention to the following list:

Transitions Tab
Animations Tab
Slide Show Tab
Recording Tab

1. Home Tab

The Home tab is the most common tab of PowerPoint. This is the tab you'll probably use the most if you're designing a presentation deck from scratch.

It allows you to add new slides and change the text characteristics : font, size, boldness, underlining, alignment, etc. If you've ever used Microsoft Word, these features will be familiar to you.

Also, you will find commands to edit the characteristics of the geometric shapes you insert. This includes: fill color, line color, sharpe effects, among others.

2. Insert Tab

The Insert tab is exactly what its name says it is. In this ribbon, you'll find all the options concerning adding a new element to your PowerPoint presentation .

You can insert a picture, some geometric shapes, icons, WordArt graphics, among others. We can tell you that this tab is really helpful for PowerPoint beginners!

For example, if you have a lot of data in PowerPoint , you could add a chart or diagram to show your information in a more visual way. Also, you can embed videos or music into PowerPoint really easily.

PowerPoint tip for beginners: To be able to write text on your slides, you need a text box. So, if you're designing your presentation from scratch, remember to go first to the Insert tab and add a text box to start writing.

3. Design Tab

If you are one of those people who enjoy choosing the design of a PowerPoint presentation, this tab will be your favorite.

The Design tab offers a wide range of premade designs , allowing you to get more polished slides. Even better, if you explore its ribbon, you can adjust the color palette and change the overall style of your PowerPoint deck.

The PowerPoint interface, as this basic PowerPoint Tutorial, is really intuitive. We believe that you won't have any problem with this tab!

4. Transitions Tab

Using transitions in PowerPoint is a dynamic way to move from one slide to the next during a presentation. This feature is PowerPoint's stamp, so don ' t miss it!

Some PowerPoint transitions are really classic, like wiping the old slide to present the new one. Others are somewhat over the top, like the “Vortex” or the “Airplane” effect.

If you click on each kind of transition, you'll see a preview on how it would look when presenting. Really cool, right?

5. Animations Tab

In case you want to add special effects for certain elements in your slides , the Animations tab in PowerPoint will interest you.

Like the Transitions tab, you will find various animation effects in this ribbon. It's a matter of trying and choosing the best one according to your needs!

6. Slide Show Tab

As its name says, the Slide Show tab is about presenting your slides . We really like that it gives you several options to show up your presentation!

Considering that you're a PowerPoint beginner, you're not likely to use the Slide Show tab very much.

But if you're curious about this command, you must read our article: How to Make a PowerPoint Slideshow that Runs Automatically?

7. Review Tab

The Review tab is not often used by PowerPoint beginners either.

However, if your job is related to writing or if you work at an international company, this tool can be extremely useful!

With this tab, you can check the slide's spelling, translate the text in real-time, and add comments to your slides . This last function can be helpful to give feedback to a colleague.

8. View Tab

This View tab allows you to change the view of your PowerPoint slides and make handouts from them, among other things.

As you can see, the majority of its commands are really specific. So you won't have any issues while designing, test and see!

In this section, our favorite command for PowerPoint beginners is Slide Master . Explore more about this tool in our guide!

9. Recording Tab

In the last versions of this design presentation software, PowerPoint added the Recording tab. As its name says, it allows you to record all your presentation slides .

This ribbon has advanced commands, so the most common action for a PowerPoint beginner is to take a screenshot or record the screen sequentially .

10. Help Tab

Finally, there is the Help tab. If you have any problem or question concerning how to use PowerPoint, you may go here to look for a solution.

In the latest versions, Windows has added a “Show Training” option. You can click this command to practice the PowerPoint basics since it will download training templates.

As a beginner in PowerPoint, you must recognize the objective of each PowerPoint tab to be able to master the software . But, in order to conduct an outstanding presentation deck, you also need to dominate its most important features. Let's see some of them in the next section!

If you feel ready to delve deeper into PowerPoint's tools, this section is for you.

As you may know , 24Slides specializes in creating outstanding presentations for any Design Project . So, we asked one of our experts about her favorite PowerPoint features, and we want to share them all with you!

Carmen Navarrete , Graphic Designer at 24Slides, highlighted the following features that will make your presentations stand out from the crowd:

PowerPoint Feature #1: Crop to Shape

This first PowerPoint feature is simple but effective!

Let's see how to use it:

First, choose an image you want to cut and insert it into your workspace.
Once inserted, select it with the mouse.
Go to the "Picture Format" tab.
Press the arrow of the "Crop" button (right side of the screen).
Select "Crop to Shape."
Choose your favorite shape and customize your PowerPoint presentation!

PowerPoint Feature #2: Merge Shapes

If you don't like any figure enough, you can create one from scratch!

This is possible thanks to the "Merge Shapes" option. Follow these steps to unleash your creativity:

First choose an image you want to cut.
Check the list of PowerPoint shapes (Insert tab > Shapes).
Choose two or three figures you want to merge (they can be the same figure).
Select the figures you are going to merge (see the image).
Once selected, go to the "Shape Format" tab.
Press the "Merge Shapes" option and the type of merge you want (test and choose!).

A new figure will appear, and you must fill it with the image from the first step.
Stay on the Shape Format tab and go to "Shape Fill" (button in the middle of the ribbon).
Select "Picture Fill" and browse for your image.
Select the image to fill your new figure, and that's it!

PowerPoint tip for beginners: When your merged figure is ready, paste the image to the background of your slide to achieve a better result. This way, you can use your image as a canvas and see if both elements fit well.

PowerPoint Feature #3: Insert Icons

This PowerPoint feature is quite easy to follow for PowerPoint beginners!

Just follow these steps:

Go to the Insert tab.
Select the "Icons" option.
A Microsoft 365 library will open, where you can search for the required icon.
Now, you must insert it into your presentation and adapt it to your design.
If you have an active Microsoft 365 subscription, you'll have access to a larger number of icons in PowerPoint.

PowerPoint tip for beginners: If you want to learn more about icons in PowerPoint, read our article on How to Use Icons to Make Amazing PowerPoint Presentations .

PowerPoint Feature #4: Insert SmartArt

PowerPoint's SmartArt is one of the most popular and accessible tools to dominate while learning about PowerPoint basics.

To use it in your slide deck, you must:

Select SmartArt.
See all SmartArt categories and choose your favorite based on your needs.
Add the text you have prepared and adapt it to your presentation.

We want to give you some ideas to master this SmartArt tool in PowerPoint: you can make timelines , flowcharts , and even a Venn diagram in just a few seconds. Try and see!

PowerPoint Feature #5: Remove Background

If you don't know how to use Photoshop and want to remove the background from an image, in this PowerPoint 101 Guide, we show you how:

First choose the image you want to remove the background from.
Insert the image in the PowerPoint workspace.
Select the image and go to the "Picture Format" tab.
Select "Remove Background" (first option on the left).
You can keep and remove parts of the image with the first two tools of the ribbon (see image).
Keep in mind that all the sections highlighted in purple will be deleted.

PowerPoint Feature: Remove Background of image

We recommend zooming in to keep or remove parts of the image with more detail.
Once you're done, press the "Keep Changes" button.
Finally, adapt the new image to your PowerPoint presentation.

PowerPoint tip for beginners: Choose a high-contrast photo or image for best results. In other words, the outline of the person or object you want to cut out must have clear edges and cannot blend with the image's background color.

PowerPoint Feature #6: Add Speaker Notes

The latest PowerPoint feature is a command you can use to prepare your speech before presenting to an audience.

Learning how to add speaker notes in PowerPoint is simple:

Select the slide that needs some notes.
Usually, there is a footer below the slide, but if not, you will have to activate it.
Go to the View tab and select "Notes."
The Speaker Notes section will appear, and you can add whatever you want!

PowerPoint tip for beginners: In case you want to practice your entire presentation and have a lot of notes, go to the View tab and select "Notes Page" (fourth command). You'll be able to see all your Speaker Notes faster!

PowerPoint Feature #7: PowerPoint Translator

If you've ever wondered how to translate your PowerPoint Slides, we'll explain the step by step here:

Go to the Review tab.
Select the text you want to translate.
Press the “Translate” button.
A panel will open on the right side of the screen.
Choose the language you need and you'll see the translation in real-time.
If you press Insert, the text will change to the new translation!

PowerPoint Feature #8: Screen Recording

The process of recording your screen in PowerPoint is straightforward and intuitive. Let's see:

Go to the “Record” or “Recording” tab.
Press the "Record Slide Show" button or the “From Beginning” button (depending on your PPT version).
A new window will open.
Select the red record button and start recording!
When you're done, select “Export.”
By default, the video will be 1080p. If you want to lower the video quality, go to "Customize export."
Name the video, save it to a folder and that's it!

As you may have noticed, this software has endless PowerPoint design options for beginners. We encourage you to try and test each functionality!

However, we're clear that PowerPoint has different features, so it can be hard to know where to start. That's why understanding PowerPoint basics is crucial if you truly want to master this software!

Our PowerPoint 101 Guide continues; stay tuned to discover more great stuff about this Microsoft software. Keep reading!

A PowerPoint template is a pre-made design that you can use for your own means, and that will save you a lot of time!

Templates in PowerPoint are a great resource for designing since all the structure is already done, and you only have to update the content . We can tell you they're the perfect resource for PowerPoint beginners!

They can be incredibly specific. For example, there are templates for a SWOT analysis or a complete Marketing report. Otherwise, templates can also be very general, with several slides with a similar design.

If you struggle with the artistic part of designing presentations, downloading PowerPoint templates will be a life changer!

How to download PowerPoint templates for free?

If you didn't know, 24Slides has an extensive repository of PowerPoint templates. But how to obtain them? It's really simple:

First, create an account on our Free Templates Website with the button “Register” (that way, you can download everything without problems!).
Think about the graphics you need and the ideal structure for your presentation deck (you can also change the color palette later!).
Download it in PowerPoint format (if you prefer it in Google Slides format, you'll also find this type in our repository).
Edit and change everything you need for your PowerPoint presentation!

24Slides Designers specialize in business and corporate PowerPoints, but you'll also find other types of templates on our website: Data templates, Timelines, Roadmaps, Matrixes, Diagrams, and more.

Keep in mind that a well-designed PowerPoint deck helps you communicate stronger messages to your audience . Don't waste this opportunity to make your presentation shine!

If you want to learn more about how to master PowerPoint, do not miss the last section. We'll show you some PowerPoint basics from the software itself!

A PowerPoint 101 Guide wouldn't be that useful with no examples. So, if you enjoy the step-by-step guides, this section is for you.

Below, we'll show you how to make a simple PowerPoint presentation. But first, here are some tips to be more efficient in the process:

Be clear about what type of presentation you're going to create (is it corporate, playful, or more creative?).
Make a draft with the most important information you need to add and, thus, generate a good structure in your presentation .
Get inspired by examples on the internet , but adapt them to your needs and audience.
If you will create a business presentation, keep in mind your brand identity .
Make sure your PowerPoint works , you may need to update to the latest version or pay for the subscription.

Step 1: Make a draft to structure your presentation

As we said before, writing a draft or script of your content will be vital to start on the right foot as a PowerPoint beginner.

This advice is so important that we choose it as the first step to learning how to make a PowerPoint presentation. Remember: Planning is key!

draft to structure a presentation in PowerPoint

Regarding the process of planning, we share some good practices:

If your presentation will be very long , write down all subtitles and content in a Word document. This will help you organize your ideas and give a correct sequence to your narrative. In addition to avoiding redundancies in the message you want to communicate.
If your presentation will use many visual resources , we recommend choosing high-quality images. This will help you have a starting graphic base. Some good free image repositories are Freepick , Unsplash , and Adobe Stock .
If your presentation is based on data , have all your results summarized or your most relevant conclusions at hand. The idea of making a PowerPoint presentation is to show your information in the simplest way possible for your audience.

Step 2: Create a new document in PowerPoint

Once you check that all the functions are working fine with the software, please open it and go to the File tab. If you've ever used Word or Excel, you'll probably find this Home Menu familiar.

In short, this is the main page of PowerPoint, where you can create a new presentation or open an older one. Let's see:

In order to follow this part of our PowerPoint Tutorial correctly, take into consideration the following points:

On the lower side of the screen, you'll find your recently opened PowerPoint files. This option is great for saving some time.
If you don't find the presentation you're looking for, click on the “Open” option at the left bar and find older files.
Don't forget to save your presentation with a relatable name so you won't lose sight of it!

Step 3: Choose the perfect design for your presentation

With your information ready in a draft, it's time to choose the design of your PowerPoint slide deck. You must imagine that the available design options are endless!

For practical reasons, you have three options regarding the design:

Start a design from scratch (very difficult for a PowerPoint beginner).
Choose an established PowerPoint design or layout.
Download a PowerPoint template and modify some details.

Don't worry if you don't know how to continue! In this PowerPoint 101 class, we're going to explain step by step the second option:

How do you set a default design in PowerPoint?

First, go to the Design tab.
Open the list of options by clicking on the third arrow.
Choose the design you like the most for your PowerPoint presentation.

If you want to explore more PowerPoint designs, there is a way to research online. For that, you only need to:

Go to the File tab (first tab, next to the Home tab).
Select "More themes" (see image).

Use the search engine and write the keyword you want (it can be related to your business or it can be a color).
Check the list of PowerPoint themes and choose your favorite.
Wait a few minutes while it loads and keep designing in PowerPoint!

How do you change the layout of one slide in PowerPoint?

In this PowerPoint 101 Guide, you will also learn how to configure the layout of each slide.

Keep in mind that to have a high-impact presentation, you must adapt your slides' design to the type of content you'll add. And using layouts is perfect for this purpose.

To change the layout type in PowerPoint, follow these steps:

Right-click on the slide you want to change.
Select the "Layout" option.
You will find more than ten layout models.
Choose the one that best suits your content.
Repeat these steps for each slide (if you wish or require).

How do you change the layout in PowerPoint

How do you customize your slides in PowerPoint?

The design process in this PowerPoint 101 Guide doesn't stop there.

You also can customize your presentation's color palette , font style, background format , and graphics effects .

Just go to:

Design tab > Variants.
Select Colors, Fonts, Effects or Background Styles (as you need).
If you're inspired and want to create your own background in PowerPoint, select Background Styles > Format Background.
Finally, custom your slides as you want!

Step 4: Add all your information to your presentation

Now, it's time to add all your information to your slides. If your script is long, take your time to copy each part of it.

In this PowerPoint Tutorial, we're going to show how our design is going so far. We design at your side!

Step 5: Add transitions or animations to your presentation

The stamp of PowerPoint is its transitions and animations! Naturally, our PowerPoint 101 has considered these essential commands.

If you want to add them to your presentation and make your speech more fluid, follow these steps:

Go to the tabs section of PowerPoint.
Select "Transitions" or "Animations" and try your favorite effects.
Remember that if you select Transitions, these will modify the entire slide, while Animations can be added to each element individually.

When choosing one Animation, you can eliminate it if you aren't 100% convinced. You only need to:

Select the Animation number that appears on the corner.
Press the "Delete" or "Backspace" button on your keyboard.
Choose another Animation in PowerPoint if you want!

How to add transitions or animations to PPT

This “PowerPoint for dummies” is full of tips and tricks! So here is one more: Don't overuse transitions or animations in PowerPoint ; they can make your presentation slower and unprofessional . Use this tool in a subtle way!

Step 6: Refine the final details

As always, every final product must be reviewed. Especially if you're learning the PowerPoint fundamentals with us.

We recommend reviewing each slide of your PowerPoint presentation one final time. In this process, you will be able to:

Add icons if your presentation requires it.
Change any image or illustration if they don't convince you.
Change transitions or animations.
Customize your presentation's color palette .
Proofread your slides' text or add more information.
Add speaker notes to your presentation.

Step 7: Slideshow your presentation

When your presentation is finished, it's essential to know how to make a PowerPoint slideshow. This way, you can see your slides from the exact same perspective your audience will see them.

To slideshow your presentation in PowerPoint, follow these simple steps for PowerPoint beginners:

Position yourself on your first slide.
Go to the bottom right of the software.
Select the "Slide Show" button (see image).
Have a look of your presentation by clicking on each slide or pressing the right arrow on your keyboard.
To go out from the Slide Show mode, you have to press the ESC key.

Now you can present your slides like an expert!

When you master this presentation design software, you'll be able to create amazing things in PowerPoint : infographics, diagrams, charts, pitch decks, business cards, calendars, you name it!

This was our PowerPoint Guide for beginners. We hope that our compilation today will be useful for conducting more professional presentations in the future and, why not, achieve all your goals!

Don't forget to share this PowerPoint 101 Guide with your co-workers or whoever you want!

Want to boost your beginner PowerPoint skills? Check out this content:

How to Work with Multiple Images in PowerPoint
How to Add a Timer to Your Powerpoint Presentations
PowerPoint Charts, Graphs, & Tables Made Easy | Tips & Tricks
How To Use PowerPoint Design Ideas - All Questions Answered!
36 Fun Icebreakers for Your Next Presentation
The Cost of PowerPoint Presentations: Discover the hidden expenses you might overlook!

Create professional presentations online

Tutorial: Save your PowerPoint as a Video

How To Convert Google Slides To PowerPoint and Vice Versa

How To Add Animations To PowerPoint

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Blog Marketing How To Start a Presentation: 15 Ways to Set the Stage

How To Start a Presentation: 15 Ways to Set the Stage

Written by: Krystle Wong Jul 25, 2023

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience.

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation.

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track.

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk.

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources.

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

“Imagine…”
“Picture this…”
“Did you know that…”
“Have you ever wondered…”
“In this presentation, we’ll explore…”
“Let’s dive right in and discover…”
“I’m excited to share with you…”
“I have a confession to make…”
“I want to start by telling you a story…”
“Before we begin, let’s consider…”
“Have you ever faced the challenge of…”
“We all know that…”
“This is a topic close to my heart because…”
“Over the next [minutes/hours], we’ll cover…”
“I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience.

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation.

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free.

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive. A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired.

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech.

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation.

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations.

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message.

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation.

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant.

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation .

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation .

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest.

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

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6.1 Purpose, Audience, Tone, and Content

Learning objectives.

Identify the four common academic purposes.
Identify audience, tone, and content.
Apply purpose, audience, tone, and content to a specific assignment.

Imagine reading one long block of text, with each idea blurring into the next. Even if you are reading a thrilling novel or an interesting news article, you will likely lose interest in what the author has to say very quickly. During the writing process, it is helpful to position yourself as a reader. Ask yourself whether you can focus easily on each point you make. One technique that effective writers use is to begin a fresh paragraph for each new idea they introduce.

Paragraphs separate ideas into logical, manageable chunks. One paragraph focuses on only one main idea and presents coherent sentences to support that one point. Because all the sentences in one paragraph support the same point, a paragraph may stand on its own. To create longer assignments and to discuss more than one point, writers group together paragraphs.

Three elements shape the content of each paragraph:

Purpose . The reason the writer composes the paragraph.
Tone . The attitude the writer conveys about the paragraph’s subject.
Audience . The individual or group whom the writer intends to address.

Figure 6.1 Purpose, Audience, Tone, and Content Triangle

The assignment’s purpose, audience, and tone dictate what the paragraph covers and how it will support one main point. This section covers how purpose, audience, and tone affect reading and writing paragraphs.

Identifying Common Academic Purposes

The purpose for a piece of writing identifies the reason you write a particular document. Basically, the purpose of a piece of writing answers the question “Why?” For example, why write a play? To entertain a packed theater. Why write instructions to the babysitter? To inform him or her of your schedule and rules. Why write a letter to your congressman? To persuade him to address your community’s needs.

In academic settings, the reasons for writing fulfill four main purposes: to summarize, to analyze, to synthesize, and to evaluate. You will encounter these four purposes not only as you read for your classes but also as you read for work or pleasure. Because reading and writing work together, your writing skills will improve as you read. To learn more about reading in the writing process, see Chapter 8 “The Writing Process: How Do I Begin?” .

Eventually, your instructors will ask you to complete assignments specifically designed to meet one of the four purposes. As you will see, the purpose for writing will guide you through each part of the paper, helping you make decisions about content and style. For now, identifying these purposes by reading paragraphs will prepare you to write individual paragraphs and to build longer assignments.

Summary Paragraphs

A summary shrinks a large amount of information into only the essentials. You probably summarize events, books, and movies daily. Think about the last blockbuster movie you saw or the last novel you read. Chances are, at some point in a casual conversation with a friend, coworker, or classmate, you compressed all the action in a two-hour film or in a two-hundred-page book into a brief description of the major plot movements. While in conversation, you probably described the major highlights, or the main points in just a few sentences, using your own vocabulary and manner of speaking.

Similarly, a summary paragraph condenses a long piece of writing into a smaller paragraph by extracting only the vital information. A summary uses only the writer’s own words. Like the summary’s purpose in daily conversation, the purpose of an academic summary paragraph is to maintain all the essential information from a longer document. Although shorter than the original piece of writing, a summary should still communicate all the key points and key support. In other words, summary paragraphs should be succinct and to the point.

A summary of the report should present all the main points and supporting details in brief. Read the following summary of the report written by a student:

Notice how the summary retains the key points made by the writers of the original report but omits most of the statistical data. Summaries need not contain all the specific facts and figures in the original document; they provide only an overview of the essential information.

Analysis Paragraphs

An analysis separates complex materials in their different parts and studies how the parts relate to one another. The analysis of simple table salt, for example, would require a deconstruction of its parts—the elements sodium (Na) and chloride (Cl). Then, scientists would study how the two elements interact to create the compound NaCl, or sodium chloride, which is also called simple table salt.

Analysis is not limited to the sciences, of course. An analysis paragraph in academic writing fulfills the same purpose. Instead of deconstructing compounds, academic analysis paragraphs typically deconstruct documents. An analysis takes apart a primary source (an essay, a book, an article, etc.) point by point. It communicates the main points of the document by examining individual points and identifying how the points relate to one another.

Take a look at a student’s analysis of the journal report.

Notice how the analysis does not simply repeat information from the original report, but considers how the points within the report relate to one another. By doing this, the student uncovers a discrepancy between the points that are backed up by statistics and those that require additional information. Analyzing a document involves a close examination of each of the individual parts and how they work together.

Synthesis Paragraphs

A synthesis combines two or more items to create an entirely new item. Consider the electronic musical instrument aptly named the synthesizer. It looks like a simple keyboard but displays a dashboard of switches, buttons, and levers. With the flip of a few switches, a musician may combine the distinct sounds of a piano, a flute, or a guitar—or any other combination of instruments—to create a new sound. The purpose of the synthesizer is to blend together the notes from individual instruments to form new, unique notes.

The purpose of an academic synthesis is to blend individual documents into a new document. An academic synthesis paragraph considers the main points from one or more pieces of writing and links the main points together to create a new point, one not replicated in either document.

Take a look at a student’s synthesis of several sources about underage drinking.

Notice how the synthesis paragraphs consider each source and use information from each to create a new thesis. A good synthesis does not repeat information; the writer uses a variety of sources to create a new idea.

Evaluation Paragraphs

An evaluation judges the value of something and determines its worth. Evaluations in everyday experiences are often not only dictated by set standards but also influenced by opinion and prior knowledge. For example, at work, a supervisor may complete an employee evaluation by judging his subordinate’s performance based on the company’s goals. If the company focuses on improving communication, the supervisor will rate the employee’s customer service according to a standard scale. However, the evaluation still depends on the supervisor’s opinion and prior experience with the employee. The purpose of the evaluation is to determine how well the employee performs at his or her job.

An academic evaluation communicates your opinion, and its justifications, about a document or a topic of discussion. Evaluations are influenced by your reading of the document, your prior knowledge, and your prior experience with the topic or issue. Because an evaluation incorporates your point of view and reasons for your point of view, it typically requires more critical thinking and a combination of summary, analysis, and synthesis skills. Thus evaluation paragraphs often follow summary, analysis, and synthesis paragraphs. Read a student’s evaluation paragraph.

Notice how the paragraph incorporates the student’s personal judgment within the evaluation. Evaluating a document requires prior knowledge that is often based on additional research.

When reviewing directions for assignments, look for the verbs summarize , analyze , synthesize , or evaluate . Instructors often use these words to clearly indicate the assignment’s purpose. These words will cue you on how to complete the assignment because you will know its exact purpose.

Read the following paragraphs about four films and then identify the purpose of each paragraph.

This film could easily have been cut down to less than two hours. By the final scene, I noticed that most of my fellow moviegoers were snoozing in their seats and were barely paying attention to what was happening on screen. Although the director sticks diligently to the book, he tries too hard to cram in all the action, which is just too ambitious for such a detail-oriented story. If you want my advice, read the book and give the movie a miss.
During the opening scene, we learn that the character Laura is adopted and that she has spent the past three years desperately trying to track down her real parents. Having exhausted all the usual options—adoption agencies, online searches, family trees, and so on—she is on the verge of giving up when she meets a stranger on a bus. The chance encounter leads to a complicated chain of events that ultimately result in Laura getting her lifelong wish. But is it really what she wants? Throughout the rest of the film, Laura discovers that sometimes the past is best left where it belongs.
To create the feeling of being gripped in a vice, the director, May Lee, uses a variety of elements to gradually increase the tension. The creepy, haunting melody that subtly enhances the earlier scenes becomes ever more insistent, rising to a disturbing crescendo toward the end of the movie. The desperation of the actors, combined with the claustrophobic atmosphere and tight camera angles create a realistic firestorm, from which there is little hope of escape. Walking out of the theater at the end feels like staggering out of a Roman dungeon.
The scene in which Campbell and his fellow prisoners assist the guards in shutting down the riot immediately strikes the viewer as unrealistic. Based on the recent reports on prison riots in both Detroit and California, it seems highly unlikely that a posse of hardened criminals will intentionally help their captors at the risk of inciting future revenge from other inmates. Instead, both news reports and psychological studies indicate that prisoners who do not actively participate in a riot will go back to their cells and avoid conflict altogether. Examples of this lack of attention to detail occur throughout the film, making it almost unbearable to watch.

Collaboration

Share with a classmate and compare your answers.

Writing at Work

Thinking about the purpose of writing a report in the workplace can help focus and structure the document. A summary should provide colleagues with a factual overview of your findings without going into too much specific detail. In contrast, an evaluation should include your personal opinion, along with supporting evidence, research, or examples to back it up. Listen for words such as summarize , analyze , synthesize , or evaluate when your boss asks you to complete a report to help determine a purpose for writing.

Consider the essay most recently assigned to you. Identify the most effective academic purpose for the assignment.

My assignment: ____________________________________________

My purpose: ____________________________________________

Identifying the Audience

Imagine you must give a presentation to a group of executives in an office. Weeks before the big day, you spend time creating and rehearsing the presentation. You must make important, careful decisions not only about the content but also about your delivery. Will the presentation require technology to project figures and charts? Should the presentation define important words, or will the executives already know the terms? Should you wear your suit and dress shirt? The answers to these questions will help you develop an appropriate relationship with your audience, making them more receptive to your message.

Now imagine you must explain the same business concepts from your presentation to a group of high school students. Those important questions you previously answered may now require different answers. The figures and charts may be too sophisticated, and the terms will certainly require definitions. You may even reconsider your outfit and sport a more casual look. Because the audience has shifted, your presentation and delivery will shift as well to create a new relationship with the new audience.

In these two situations, the audience—the individuals who will watch and listen to the presentation—plays a role in the development of presentation. As you prepare the presentation, you visualize the audience to anticipate their expectations and reactions. What you imagine affects the information you choose to present and how you will present it. Then, during the presentation, you meet the audience in person and discover immediately how well you perform.

Although the audience for writing assignments—your readers—may not appear in person, they play an equally vital role. Even in everyday writing activities, you identify your readers’ characteristics, interests, and expectations before making decisions about what you write. In fact, thinking about audience has become so common that you may not even detect the audience-driven decisions.

For example, you update your status on a social networking site with the awareness of who will digitally follow the post. If you want to brag about a good grade, you may write the post to please family members. If you want to describe a funny moment, you may write with your friends’ senses of humor in mind. Even at work, you send e-mails with an awareness of an unintended receiver who could intercept the message.

In other words, being aware of “invisible” readers is a skill you most likely already possess and one you rely on every day. Consider the following paragraphs. Which one would the author send to her parents? Which one would she send to her best friend?

Last Saturday, I volunteered at a local hospital. The visit was fun and rewarding. I even learned how to do cardiopulmonary resuscitation, or CPR. Unfortunately, I think caught a cold from one of the patients. This week, I will rest in bed and drink plenty of clear fluids. I hope I am well by next Saturday to volunteer again.

OMG! You won’t believe this! My advisor forced me to do my community service hours at this hospital all weekend! We learned CPR but we did it on dummies, not even real peeps. And some kid sneezed on me and got me sick! I was so bored and sniffling all weekend; I hope I don’t have to go back next week. I def do NOT want to miss the basketball tournament!

Most likely, you matched each paragraph to its intended audience with little hesitation. Because each paragraph reveals the author’s relationship with her intended readers, you can identify the audience fairly quickly. When writing your own paragraphs, you must engage with your audience to build an appropriate relationship given your subject. Imagining your readers during each stage of the writing process will help you make decisions about your writing. Ultimately, the people you visualize will affect what and how you write.

While giving a speech, you may articulate an inspiring or critical message, but if you left your hair a mess and laced up mismatched shoes, your audience would not take you seriously. They may be too distracted by your appearance to listen to your words.

Similarly, grammar and sentence structure serve as the appearance of a piece of writing. Polishing your work using correct grammar will impress your readers and allow them to focus on what you have to say.

Because focusing on audience will enhance your writing, your process, and your finished product, you must consider the specific traits of your audience members. Use your imagination to anticipate the readers’ demographics, education, prior knowledge, and expectations.

Demographics. These measure important data about a group of people, such as their age range, their ethnicity, their religious beliefs, or their gender. Certain topics and assignments will require these kinds of considerations about your audience. For other topics and assignments, these measurements may not influence your writing in the end. Regardless, it is important to consider demographics when you begin to think about your purpose for writing.
Education. Education considers the audience’s level of schooling. If audience members have earned a doctorate degree, for example, you may need to elevate your style and use more formal language. Or, if audience members are still in college, you could write in a more relaxed style. An audience member’s major or emphasis may also dictate your writing.
Prior knowledge. This refers to what the audience already knows about your topic. If your readers have studied certain topics, they may already know some terms and concepts related to the topic. You may decide whether to define terms and explain concepts based on your audience’s prior knowledge. Although you cannot peer inside the brains of your readers to discover their knowledge, you can make reasonable assumptions. For instance, a nursing major would presumably know more about health-related topics than a business major would.
Expectations. These indicate what readers will look for while reading your assignment. Readers may expect consistencies in the assignment’s appearance, such as correct grammar and traditional formatting like double-spaced lines and legible font. Readers may also have content-based expectations given the assignment’s purpose and organization. In an essay titled “The Economics of Enlightenment: The Effects of Rising Tuition,” for example, audience members may expect to read about the economic repercussions of college tuition costs.

On your own sheet of paper, generate a list of characteristics under each category for each audience. This list will help you later when you read about tone and content.

1. Your classmates

Demographics ____________________________________________
Education ____________________________________________
Prior knowledge ____________________________________________
Expectations ____________________________________________

2. Your instructor

3. The head of your academic department

4. Now think about your next writing assignment. Identify the purpose (you may use the same purpose listed in Note 6.12 “Exercise 2” ), and then identify the audience. Create a list of characteristics under each category.

My audience: ____________________________________________

Please share with a classmate and compare your answers.

Keep in mind that as your topic shifts in the writing process, your audience may also shift. For more information about the writing process, see Chapter 8 “The Writing Process: How Do I Begin?” .

Also, remember that decisions about style depend on audience, purpose, and content. Identifying your audience’s demographics, education, prior knowledge, and expectations will affect how you write, but purpose and content play an equally important role. The next subsection covers how to select an appropriate tone to match the audience and purpose.

Selecting an Appropriate Tone

Tone identifies a speaker’s attitude toward a subject or another person. You may pick up a person’s tone of voice fairly easily in conversation. A friend who tells you about her weekend may speak excitedly about a fun skiing trip. An instructor who means business may speak in a low, slow voice to emphasize her serious mood. Or, a coworker who needs to let off some steam after a long meeting may crack a sarcastic joke.

Just as speakers transmit emotion through voice, writers can transmit through writing a range of attitudes, from excited and humorous to somber and critical. These emotions create connections among the audience, the author, and the subject, ultimately building a relationship between the audience and the text. To stimulate these connections, writers intimate their attitudes and feelings with useful devices, such as sentence structure, word choice, punctuation, and formal or informal language. Keep in mind that the writer’s attitude should always appropriately match the audience and the purpose.

Read the following paragraph and consider the writer’s tone. How would you describe the writer’s attitude toward wildlife conservation?

Many species of plants and animals are disappearing right before our eyes. If we don’t act fast, it might be too late to save them. Human activities, including pollution, deforestation, hunting, and overpopulation, are devastating the natural environment. Without our help, many species will not survive long enough for our children to see them in the wild. Take the tiger, for example. Today, tigers occupy just 7 percent of their historical range, and many local populations are already extinct. Hunted for their beautiful pelt and other body parts, the tiger population has plummeted from one hundred thousand in 1920 to just a few thousand. Contact your local wildlife conservation society today to find out how you can stop this terrible destruction.

Think about the assignment and purpose you selected in Note 6.12 “Exercise 2” , and the audience you selected in Note 6.16 “Exercise 3” . Now, identify the tone you would use in the assignment.

My tone: ____________________________________________

Choosing Appropriate, Interesting Content

Content refers to all the written substance in a document. After selecting an audience and a purpose, you must choose what information will make it to the page. Content may consist of examples, statistics, facts, anecdotes, testimonies, and observations, but no matter the type, the information must be appropriate and interesting for the audience and purpose. An essay written for third graders that summarizes the legislative process, for example, would have to contain succinct and simple content.

Content is also shaped by tone. When the tone matches the content, the audience will be more engaged, and you will build a stronger relationship with your readers. Consider that audience of third graders. You would choose simple content that the audience will easily understand, and you would express that content through an enthusiastic tone. The same considerations apply to all audiences and purposes.

Match the content in the box to the appropriate audience and purpose. On your own sheet of paper, write the correct letter next to the number.

Whereas economist Holmes contends that the financial crisis is far from over, the presidential advisor Jones points out that it is vital to catch the first wave of opportunity to increase market share. We can use elements of both experts’ visions. Let me explain how.
In 2000, foreign money flowed into the United States, contributing to easy credit conditions. People bought larger houses than they could afford, eventually defaulting on their loans as interest rates rose.
The Emergency Economic Stabilization Act, known by most of us as the humungous government bailout, caused mixed reactions. Although supported by many political leaders, the statute provoked outrage among grassroots groups. In their opinion, the government was actually rewarding banks for their appalling behavior.

Audience: An instructor

Purpose: To analyze the reasons behind the 2007 financial crisis

Content: ____________________________________________

Audience: Classmates

Purpose: To summarize the effects of the $700 billion government bailout

Audience: An employer

Purpose: To synthesize two articles on preparing businesses for economic recovery

Using the assignment, purpose, audience, and tone from Note 6.18 “Exercise 4” , generate a list of content ideas. Remember that content consists of examples, statistics, facts, anecdotes, testimonies, and observations.

My content ideas: ____________________________________________

Key Takeaways

Paragraphs separate ideas into logical, manageable chunks of information.
The content of each paragraph and document is shaped by purpose, audience, and tone.
The four common academic purposes are to summarize, to analyze, to synthesize, and to evaluate.
Identifying the audience’s demographics, education, prior knowledge, and expectations will affect how and what you write.
Devices such as sentence structure, word choice, punctuation, and formal or informal language communicate tone and create a relationship between the writer and his or her audience.
Content may consist of examples, statistics, facts, anecdotes, testimonies, and observations. All content must be appropriate and interesting for the audience, purpose and tone.

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7 Types of Presentations You Should Be Using Right Now [Including Templates]

Written by: Olujinmi Oluwatoni

Presentations are no longer a nice-to-have but a must-have skill for professionals.

Whether you're pitching to clients, providing updates to your team, or submitting management proposals, presentations are a necessity.

In fact, 70% of employed Americans admit that presentation skills are critical for career success.

However, specific presentation scenarios require a different approach to effectively communicate unique ideas. To create an excellent presentation, you need to choose the presentation type suitable for the specific context, audience and purpose of the presentation.

In this article, we will discuss the 7 types of presentations you should be using now to drive your point home effectively, depending on your goal, audience and context. We've also included 12 amazing presentation templates you can customize in minutes.

Here’s a short selection of 8 easy-to-edit presentation templates you can edit, share and download with Visme. View more templates below.

Benefits of using different types of presentations, what are the different types of presentations, 12 presentation templates you can use right now.

Using different types of presentations helps you to adapt to different settings, improves audience interest and response, enhances the quality of presentations and increases the likelihood of recognition and promotion.
The different types of presentations include; Educational, Instructional, Motivational, Persuasive and Problem-solution presentations. You can also create presentations to show progress or sell a product or service.
With the help of Visme's presentation software and customizable template collection, you can easily create different types of professional presentations.

Understanding the different types of presentations and using them in the right situations will set you up for success.

Here are some benefits of using different types of presentations.

You Can Adapt to Different Settings

The type of presentation you use in an educational or academic setting is not the same one you'd use if you were trying to sell a product or pitch to an investor. Being able to effectively create a presentation for a specific setting can be beneficial in different professional settings.

Improves Your Audience's Interest and Response

Understanding who your audience is can guide you in picking the appropriate presentation type. Once you get this right, you'll be able to grab the attention of your audience from the onset and get a better response at the end of your presentation.

Improves the Quality of Your Presentations

Knowing what type of presentation to use for a specific audience and setting really improves your presentation and communication. With this, you're able to constantly deliver excellent presentations, get recognized and even get promoted!

If you want to know more about how to deliver excellent presentations, check out this guide that talks about it in detail!

Projecting the outcome of your presentation can help you choose what type to prepare.

For example, at the end of your presentation, do you want your audience to be more inspired? More informed? Or equipped with knowledge on what to do next?

Having clear objectives will guide you in deciding what type of presentation to use.

Let’s dive straight into the seven different types of presentations.

Educational

As the name implies, the purpose of an educational presentation is to ‘educate or inform’ people about a topic.

Usually, this type of presentation is used in settings where your audience is unaware or relatively new to the topic being discussed. Thus, your goal is to enlighten your audience and increase their understanding of the topic. Questions such as “What is”, “How to” and “Why is” are answered in detail.

The educational presentation type combines a lot of definitions, data analysis, or more analytical projections to break down complex topics to a specific audience. So a lot of tables, charts and graphs are used where necessary.

Take a look at this example below:

To effectively educate your audience, this educational presentation template has a good mixture of these elements:

Definitions
Differences
Quotes from industry professionals
Statistics and reliable data
Charts, tables and more!

While preparing your educational presentation, remember that there may be a lot of questions or discussions at the end. Since you’re introducing a relatively new topic, your audience may need further clarification at some point, so ensure you create room to accommodate them.

Nevertheless, educational presentations are usually delivered over a long period of time and can be found mostly during training, workshops, academic environments and more.

Use this type of presentation if you’re reporting research findings, educating employees on new policies or processes, or teaching customers how to use or maximize your product.

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Instructional

The instructional type of presentation is very similar to the educational presentation. Both presentation types address “how to” questions. However, the purpose of the instructional presentation is to communicate precise directions.

Unlike an educational presentation that gives the audience free will to apply the new information learned, instructional presentations focus on passing step-by-step instructions that the audience is required to follow.

For example, in the instructional presentation template below, more emphasis is placed on how marketers or salespeople should write a perfect call-to-action (CTA).

What makes this presentation template stand out is the use of multiple examples to drive the points across. That way, you’re not just teaching your audience how to do something. You’re also showing them with examples and visual aids.

This type of presentation can come in handy when teaching a new skill or giving direction to your team on how to go about completing a task. At the end of the instructional presentation, your audience should feel confident and equipped with enough knowledge to perform the task.

Keep in mind that visual aids, relevant examples and scenarios can help boost the understanding of your audience. Be sure to incorporate this into your instructional presentation.

Use the instructional presentation type when you’re teaching a step-by-step process or answering a “how to” question with specific guidelines or commands.

Motivational

The motivational presentation type is a popular type of presentation usually seen during Ted talks, conferences, or even networking events.

The goal is to inspire your audience to see things clearer and take action based on a renewed mindset.

Motivational presentations usually incorporate storytelling and humor to pique the interest of their audience and gain their trust till the end. This type of presentation thrives in a more relaxed setting and doesn't necessarily need to run for a long time.

At the end of your motivational presentation, your audience should be inspired or convinced to make a change to how they usually approach a situation.

Your goal is not to force them to take action in a certain way but to guide them through a series of concepts that will propel them to make a personal decision to change.

An important thing to note when preparing this presentation is the need to foster an emotional connection with your audience from the onset.

So don't be scared to use personal anecdotes or draw from personal experiences.

Take a look at this Tedtalk by Shankar Vedantam which has garnered over 2 million views since it was published last year. Shankar began his presentation with a personal story that immediately drew the interest of his audience.

One thing we can learn from Shankar’s approach is the principle of less text, more visuals.

He delivered his presentation in an engaging manner that appealed to the emotions of his audience. The excellence of Shankar's presentation got him a standing ovation at the end of the speech. Take a cue from Shankar's presentation and make your motivational presentations more visually and emotionally appealing.

You can tweak any of our presentation templates for different purposes. Here’s an example of a great multipurpose template:

If you’re looking to influence the thoughts, actions, or decisions of a group of people, persuasive presentations work.

You can utilize this persuasive style if you want your audience to embrace a new point of view and take action in that regard. But the solution you’re offering won’t just be based on hearsay. You should introduce data, facts, statistics and more to inspire conviction and confidence in your audience.

Salespeople use persuasive presentations to communicate their client’s pain-point and to present their solution as the best fit. These presentations answer the questions “why” and “what’s the best way out.”

This women empowerment presentation template fits perfectly in this category. It explains the true meaning of women's empowerment and showcases the background and history.

It then shows principles backing up their cause from a recognized organization. Lastly, it answers questions like “Why is women's empowerment important”? And “how can I empower women”?

In your presentation, you can convince your audience to prioritize the education and empowerment of women globally by addressing these questions.

To convince your audience to take action, it's important to position your solution as the superior option and highlight its advantages.

Problem-solution

Unlike the persuasive presentation, where you are trying to convince your audience of the best solution, the problem-solution presentation is slightly different. It discusses various solutions that may benefit your audience and back them up with suggestions.

The main purpose of this type of presentation is to facilitate the decision-making process.

While presenting, you may comprehensively discuss the problem, the cause, the negative impacts and more. You’ll then list the various solutions that will serve your audience and expand on each one to aid better decision-making.

The solutions must be backed up by research or relevant data, including a pros and cons list. Try to project an overall angle on each solution in order to equip your audience with adequate information.

This type of presentation can be used in workplace settings where employees or managers present various solutions to challenges that may sprout occasionally. Thus, the company's leadership has ample information and options to make the best move for the company.

Let’s consider this problem-solution presentation template below:

This presentation begins by exploring the problem the audience faces: finding a home. It lists all the various pain points home buyers or renters have, building a connection with the audience.

After discussing the problem, two options or solutions are presented to the audience. However, there’s a recommendation so the audience can make a well-informed decision.

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The progress presentation delivers updates or progress on a task, project, or goal to a specific audience.

This presentation type aims to enlighten your audience and bring them up to date with the processes that have taken place on a given project. It combines a report, discussion and future projections into the presentation and is usually delivered during a task or project.

The progress presentation can include the current status of the project , important metrics, the problems and how they were addressed and the agenda for completion.

You can also discuss if any deadlines need to be extended or goals need to be refined. The benefit of the progress presentation is that everyone involved in your project can get acquainted with your progress and offer help or solutions along the way.

A great example of this presentation type is the shareholder presentation template.

This progress presentation template updates the company’s shareholders on their current assets, yearly performance revenues and key performance indicators.

This way, shareholders can see the improvement from past years and the current effort the company has made so far to increase its revenue and assets.

Shareholders regain confidence in the company and those who need further clarification are given the opportunity to ask questions at the end of the presentation.

Your progress presentation should always include an overview of the project, task, or company you are sharing progress on.

Don't assume everyone knows what you have been doing. So take your time to explain the concept behind the project before you show your audience your progress.

Selling a Product or Service

If you think you need a separate type of presentation to sell your product or service, you’re absolutely right. And here it is!

You can use this type of presentation if you are trying to sell a new product or gather customer feedback about your product or service. It takes a deep dive into what your product or service is, why it was created, a step-by-step process on how to use it and how your product serves your audience.

What makes this type of presentation stand out is the active demonstration involved in the presentation. You could have live props of your product, including various scenarios where your product is used and demonstrate how your product is utilized in those instances.

If you don't have live props, you can include pictures, videos and other demonstrative material so that your audience can relate and picture themselves using your product, which boosts sales.

It’s best to go all out when you’re using this type of presentation because if you don’t viciously promote your product or service, who will? Utilize body language and gestures when presenting in order to keep the attention of your audience.

This quick recipe product presentation template perfectly fits into this type of presentation.

It first presents a problem that the audience can resonate with and goes on to showcase an ideal client or persona for the product. By giving your ideal customer a name and a face and describing their pain point, your audience can easily relate to them and adopt your solution.

This presentation template gives a step-by-step guide on how to use the product and answers some frequently asked questions in the presentations.

Include a review of your product's features and benefits, with a good CTA after your presentation. This will increase the response rate and prompt your audience to enquire more or purchase your product.

Here are 12 professionally designed presentation templates you can customize right away!

But first, let’s hear what one of our customers has to say about Visme:

I love to present concise information (i.e. sweet and easy) both for PC and mobile devices. Therefore, Visme is great and the learning curve was very manageable. Templates are inspiring. Once in a while I browse through them and use bits and pieces from good looking templates”

Wolfgang H.| Adjunct Professor

Let’s get to the templates.

1 Effective Study Techniques Presentation Template

Expose new study techniques to your students using this stunning presentation template.

This template falls under the educational presentation category. This is because it gives the audience detailed information about concepts that are relevant to them.

The use of high-quality vector icons and vibrant colors makes the presentation slides visually appealing. Remember, your students are learning something new and complex for the first time. Try to make your educational presentation fun, simple and easy to understand.

2 Product Training Interactive Presentation Template

Here we have another educational presentation template that answers a “How to” question.

Use this template to educate your customers on how to effectively use your product, app, tool, or platform to solve their business needs.

This presentation template is fun and engaging because it includes interactive features in its design. You can create an interactive presentation that stands out with popup icons, clickable links and more!

Instead of scheduling meetings, you can instantly produce presentations with Visme's presentation studio and let your audience see them whenever they choose. This can save time for remote teams by lowering the number of hours needed for meetings.

3 Onboarding Presentation Template

This onboarding presentation template is the perfect way to inform your new hires of the key personnel and processes in your company while also instructing them on the first things they need to focus on.

The simple design portrays a calm and inviting layout. This template also creates room to include pictures and visual aids which will boost your employee’s understanding.

This instructional presentation template provides a simple list of important documents that your new employee needs to submit to you, informs them on the office hybrid setup and gives clear instructions on daily reporting times.

This is a perfect instructional presentation template you can customize for your onboarding presentation right away!

4 Instagram Sponsorship Interactive Presentation Template

Who said presentations had to be serious all the time? Host your live training or webinar with this lively instructional presentation template!

This template utilizes colors and pictures that resonate with the intended audience. If you want to customize this template to suit your brand or workshop, you can utilize Visme’s huge library of high-resolution photos and videos.

With a step-by-step process, you can teach your audience exactly how to get sponsored on social media, the best posting times and even the optimal number of hashtags to use in each post.

At the end of your presentation, your audience will leave your workshop with confidence and knowledge to achieve their sponsorship goal.

5 Luxury Safari Presentation Template

If you’re looking to create awareness regarding a cause and inspire others to participate, this is a great presentation template to use.

This template highlights various wildlife, adventures and memorable experiences waiting to happen. It utilizes more photos than words, giving you the opportunity to present from your heart and connect with your audience.

At the end of your presentation, your audience will be motivated to take action toward sustaining wildlife and being an active part of it.

Every great motivational presentation ends with a clear CTA. Do this to ensure you’re guiding your audience to the right places after they’ve been motivated to drive a cause.

6 Charity Presentation Template

Use this template to convince your audience of the importance of their generosity to their immediate community. Show them how giving benefits them the most and present channels where they can give.

If you can’t find the perfect picture that supports your cause, you can check out Visme’s AI graphics generator and have specialized graphics generated for your presentation.

7 Home Appliance Presentation Template

Display your product as the best solution for your client's needs with this home appliance presentation template.

Begin your presentation by exposing the hidden pain points of your customer and how it is impacting their day-to-day living. Back up your findings with research or statistics to help them see the danger of continuing with their problem.

Your customers should know you really care about their pain and want to offer a solution that’ll be of great help to them.

With this template, you can present strong points for your product and even include a tutorial or demonstration video in the presentation! Showcase all the benefits of your product and even offer an incentive or discount to persuade people to buy your product!

8 SEO Tool Product Presentation Template

This interactive and engaging presentation template is perfect if you want to persuade potential customers to use your tool or app to solve their SEO or tech needs.

This presentation template doesn't just state the problem but poses it in question form. It presents statistics that inform the customers of what they’re really missing out on.

Engaging with your customers in this manner simplifies the process of persuading them to utilize your app since they feel like they are making the decisions independently.

Need to be on the move and still meet your presentation deadline? Not to worry, with Visme’s app, you can always create your presentations and collaborate with your team members on the go.`

There are also various ways you can connect with your customers when discussing their pain points and offering solutions. You can check out this guide that shares 29 killer presentation tips to remember for your next presentation.

9 Affordable Housing Non-Profit Presentation Template

Discuss the different solutions that aid affordable housing with this professionally designed presentation template.

This template begins with a problem statement. Here, you can outline your vision or problem statement that guides you to offer various solutions or partner with various organizations for the same cause.

Expand on each solution by presenting stats, quotes from recognized authorities and benefits of each one.

10 Business Development Presentation Template

Showcase your company as the best solution for your client’s needs with this stunning business development presentation template. This template has a clean layout that makes information easy to read and understand.

Highlight your company’s strength, team and history to create a connection with your clients and gain their confidence.

This template also displays the specific services your company offers along with the pricing system. This helps them to make more informed decisions. You can also recommend the best price based on your customer’s needs and budget.

Allow team members to share feedback and make comments on your presentations using Visme’s collaboration feature, ensuring that everyone is on page.

We highly recommend Visme for creating your presentations. However, if you’re still unsure, you can take a look at this article which compares some of the best presentation software .

11 Cryptocurrency Presentation Template

If you own an investment institution or a cryptocurrency firm, then you can use this presentation template to bring your team or clients on board with the current industry rates and trends.

You can update your clients on the following

Current market cap
New cryptocurrencies that have entered the market, as well as
Promising growth trends and projections.

Easily project big data with various charts, graphs and tables in your presentation with Visme’s data visualization tool for better assimilation by your clients.

12 Lifestyle Product Presentation Template

Effectively sell your lifestyle products or services to potential customers using this amazing product presentation template.

Your goal here should be to highlight the best features of your product and the numerous advantages.

This template does justice to that by first engaging the audience in a series of questions that make them aware of a problem. It then talks about the current solution the customer is using but highlights shortcomings.

Ensure to give room for any queries that may arise during or after your presentation and also include a clear CTA that will guide your customers to where and how they can purchase your product.

Use Visme for All Your Presentation Needs

Choosing the right type of presentation will not only help you retain your audience's attention but also drive your point home effectively.

We are confident that with the knowledge you've gained from this guide, you'll be able to deliver your next presentation with ease and success.

If you are ready to start creating amazing presentations and engaging documents, Visme has everything you need.

Visme's presentation software makes it easy for anyone to design and customize presentations, even without graphic design experience. Apart from creating presentations, Visme also provides numerous solutions for project management, sales, marketing, training, HR and more.

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23 presentation examples that really work (plus templates!)

Three professionals engaged in a collaborative meeting with a Biteable video maker, a laptop, and documents on the table.

30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

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Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template: Need a business video presentation that reflects the beautiful diversity of your customers or team? Use Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps. Sales enablement videos are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our video templates to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a clickable call-to-action button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

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Home Blog Business Writing an Impactful Purpose Statement: A Step-by-Step Guide

Writing an Impactful Purpose Statement: A Step-by-Step Guide

The purpose of a business is the foundation on which its success is built. A clear and meaningful purpose statement can differentiate between achieving your goals and falling short. It sets the direction for decision-making, guides strategy, and focuses on all aspects of your business operations.

Crafting an inspiring and effective purpose statement requires careful consideration and thoughtfulness. To help you create one that will have maximum impact, we have put together this step-by-step guide on how to write a purpose statement for your business. We’ll cover how to define what matters most to you, develop key messages based on those values, and craft a powerful message that resonates with customers, stakeholders, employees, and beyond. So let’s get started!

Table of Contents

What is a Purpose Statement

Why is a purpose statement important, defining your values, identifying your unique value proposition, writing out the main points of your purpose statement, creating an emotional connection with your target audience, how to structure a purpose statement, purpose statement examples.

A purpose statement is a concise and meaningful declaration of why a company exists, with a clear alignment with the company’s goals, mission , and vision statements . Following Simon Sinek’s book , a purpose statement answers the “Why” behind a company, which helps to inspire all members of an organization towards a common goal. This should be the primary objective of leadership.

You can also come across a purpose statement under the name of a “position statement,” as a purpose statement reinforces how a product, service, or company answers a consumer’s need while at the same time establishing itself in the market.

A purpose statement is crucial for any marketing plan . It serves as an anchor point for employees and helps to unify the company’s efforts by creating clarity around what matters most. It should drive decision-making at every level and guide strategy development.

A purpose statement is critical for an organization to have to define its vision and align the collective efforts of employees toward achieving that vision . It provides clear guidance for decision-making at all levels and helps focus resources for maximum efficiency and effectiveness. A purpose statement should be designed to inspire, motivate, and engage all stakeholders in the organization, including customers, suppliers, investors, and employees.

The role of Purpose Statements in Strategy

Having a purpose statement gives an organization a solid framework to build upon when developing strategies and tactics to reach its goals. It serves as a roadmap for setting up projects, organizing activities, measuring progress, and providing feedback to refine operations or adjust its course if necessary. This allows organizations to quickly identify opportunities or potential issues that may arise along the way so they can take corrective action.

Inspiring Current and Prospect Employees

A compelling purpose statement can draw in promising professionals driven by a unified mission rather than just financial compensation. It has been proven that employees who seek fulfillment beyond money tend to stay with an organization longer, resulting in higher retention rates and helping to build a company’s culture . Additionally, having a meaningful purpose statement can give organizations an edge during competition with other firms, making them stand out from their peers.

Transparency for Customers

Most importantly, a well-crafted purpose statement will clarify why an organization exists and what it stands for beyond making money which speaks volumes about its values and commitment to making positive contributions to society. This type of transparency can go a long way in building trust from customers and shareholders, as it shows that they are invested in something greater than financial success. Better said, getting in touch with an organization’s purpose statement is the first step to building social capital .

What Should a Purpose Statement Include

Values represent the heart and soul of an organization and should be clearly articulated to ensure that employees, customers, and stakeholders understand what the company stands for.

An example of presenting a company's values

When defining values, it’s essential to think beyond surface-level qualities such as customer service or collaboration – instead, focus on deeper principles that guide decisions and serve as the foundation for all operations. To begin, companies need to consider their core beliefs and philosophies, including ideas related to social responsibility, sustainability, innovation, integrity, respect for diversity, etc. Once these have been identified, they can then be distilled into specific statements that capture their essence.

Organizations must also address if the values are applicable across their different departments. This shall draw clarity at each level on decision-making, initiatives, and strategy decisions.

A company’s Unique Value Proposition in a purpose statement presentation is essential for distinguishing it from other competitors in the marketplace. A solid and compelling proposition should be clear, concise, relevant, and tailored to the target audience’s needs. This statement should reflect a company’s core values and prove why they are distinctive and better than its competitors.

Start by understanding the target audience, its requirements, and the needs and desires to fulfill. Once this step is completed, companies should define how their organization attends those fill gaps in the market, distinguishing themselves from competitors by highlighting what makes them stand out.

Example of an Unique Value Proposition diagram

Another important point is to set clear the competitive advantage. A list of perks could include exclusive benefits, better quality products or services, a customizable service, lower prices for the same quality, etc. Cutting-edge technologies should take special mention in a purpose statement presentation, as it helps to elevate the quality proposition a company offers among other players in the industry. Management can back up this information in the form of customer testimonials, data statements, or any other valuable proof that presents key points in an easy-to-access format.

Crafting a Purpose Statement Presentation

At the moment of designing your company’s purpose statement presentation, write down an outline of the key elements to mention or include:

1. Target audience and their needs.

2. How the product or service solves customer pain points or fills gaps in the market.

3. Any competitive advantages that set them apart from others.

4. Quality of products or services offered.

5. Customer service offering.

6. Claims backed up with evidence, such as customer testimonials and reviews.

7. Visuals such as videos or infographics to draw attention to key points.

While it is true that tools such as storytelling help us connect at an emotional level with the target audience, the first level of emotional connection must be in company. A good practice for this objective is to run surveys across your employees, potential customers, and stakeholders, knowing different views of what builds a successful consumer experience.

Having contrasting insights and not just counting on customer-based input is an excellent exercise to evaluate how self-critical an organization is, how its employees and stakeholders help build a story that contributes to society, and why the company serves the needs of its consumers. Craft a narrative that conveys that message in an understandable format, with keyphrases that generate an emotional retention element.

Now it is time to create the presentation itself. How do we create a compelling purpose statement presentation to drive engagement and common ground among stakeholders? Follow the list below to define the slides to include.

1. Introduction: Provide an overview of the purpose statement and why it is important. Take some extra time if you consider several options on how to start a presentation . Your presentation style has to be in accordance with the branding so the introduction is the first impression the audience shall get.

2. Target Audience & Their Needs : Describe the target audience and list their needs.

3. Unique Value Proposition: Explain how the company’s offering meets customer needs more effectively than competitors do, and highlight any competitive advantages that set them apart from others in the industry.

4. Customer Value: Highlight qualities that help craft an exceptional customer experience. This information can be extracted from the survey’s analysis.

5. Testimonials: Include customer reviews to show social proof of why a company’s offering is superior to others on the market.

6. Visual Aids: Add visuals such as videos or infographics to draw attention to key points while making statements more engaging for viewers. This is an excellent opportunity to test the reception of video ads explaining the purpose statement in front of an audience.

7. Summary & Conclusion: Summarize key takeaways and provide evidence for claims made throughout the presentation.

Example of an agenda slide in a purpose statement presentation

Before concluding this article, we want to list some examples of companies whose purpose statements successfully express the intention and reason for existence.

AT&T: “Inspire human progress through the power of communication and entertainment.”

Cognizant: “We engineer modern businesses to improve everyday life.”

GE (General Electric): “We rise to the challenge of building a world that works.”

As we have seen, crafting a purpose statement is vital for any organization that desires to stand out in the market. Doing so allows potential customers to have an accurate understanding of why they should choose your product or service over others on the market while also empowering organizations on their journey to success.

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Microsoft 365 Life Hacks > Presentations > Six tips for recording a presentation

Six tips for recording a presentation

Your latest presentation is filled with crucial information and key concepts your colleagues need to remember. Record and archive it for easy reference and absorption.

How to record your presentation

Whether you’re recording a presentation for work, a webinar or school, both you and your colleagues will greatly appreciate having it available to reference. You can absorb information at your pace, ensuring that you retain pertinent information, without having to rely solely on your notes. While the method of recording depends on the virtual meeting platform or whether its in person, here are some guidelines on how to record you presentation:

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

1. Choose the right equipment

High-quality recording equipment is essential for producing professional-looking and sounding presentations. Laptops are equipped with microphone and a high-resolution webcam, but it’s always a good idea to consider investing in higher quality recording equipment.

2. Test Your equipment

Before starting your presentation, it’s crucial to test your recording equipment to ensure everything is working properly. Check the audio levels, video quality, and any additional accessories you may be using, such as lighting or a green screen. Conducting a test run will help identify any technical issues that need to be addressed. Review the virtual meeting platform you are using to ensure that the recording feature is enabled, so you won’t have to search for it when the presentation time rolls around.

3. Optimize your environment

Choose a quiet, well-lit environment for recording your presentation. Minimize background noise and distractions to ensure clear audio and video quality. Consider using a neutral background or a virtual background to maintain a professional appearance. Natural lighting is ideal, but if that’s not possible, invest in good quality lighting equipment to ensure your face is well-lit and visible.

4. Organize your presentation contents

Organize your presentation materials in a logical order to facilitate smooth delivery. Create an outline or script to guide your presentation, making sure to include key points, transitions, and visual aids. Practice your presentation multiple times to become familiar with the contents and ensure a confident delivery. If you have multiple presenters, solidify the speaking order and designate one person to facilitate the presentation.

5. Engage with Your Audience

Even though you’re recording your presentation, it’s essential to engage with your audience as if they were present in the room with you. Encourage interaction by asking questions, prompting viewers to think critically, and inviting them to share their thoughts or experiences in the comments section. Respond to comments and questions promptly to foster a sense of community and connection with your audience.

6. Monitor Your Time

Keep track of time during your presentation to ensure that you stay within the allotted timeframe. Plan your presentation carefully, allocating sufficient time to cover each topic or section. If you find yourself running out of time, prioritize the most critical points and consider saving less crucial information for a follow-up or supplementary material.

For more ways to improve presentation skills, like calming presentation anxiety and connecting with a virtual audience , learn more presentation tips .

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How to write a presentation (and deliver it, even via Zoom)

What is a presentation?

Always remember: everyone wants you to do well

1. Preparing your presentation

The who, the why and the what

Start with the audience

I want to …

It’s about …

2. How to structure your presentation

Explain in a logical sequence

We need to change

I have a dream

From dark to light

3. Writing your presentation script

Timing is everything

The most powerful key on your keyboard – Delete

It’s a conversation

Finding the right words

4. How to start your presentation

5. How to end your presentation

6. Creating your PowerPoint slides

Do you need slides at all?

Visual support

How many slides?

Optimise for psychology

More Powerpoint and visual aid tips

Technical check

7. Delivering your presentation

Run it through

Connect with your audience

A final point

8. How to present online

Keep eye contact

Engage your online audience

Modulate your voice

Perfect your transitions

Five practical tips for a truly professional online presentation

Are you still there?

Your go-to guide to better writing

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How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Table of Contents

Key Takeaways

Start in seconds.

How To Write A Presentation Script (With Examples)

1/ Understand Your Purpose and Audience

2/ Outline the Structure of Your Presentation

Main Points

3/ Craft Clear and Concise Sentences

4/ Use Visual Aids and Supporting Materials

5/ Include Engagement Techniques

6/ Rehearse and Revise

7/ Seek Feedback

How to Write A Presentation Introduction with Examples

1/ Start with a Hook

2/ Establish Relevance and Context

3/ State the Purpose

4/ Preview Your Main Points

5/ Establish Credibility

6/ Engage Emotionally

Frequently Asked Questions

How do you start a presentation?

What are the five parts of a presentation?

More from AhaSlides

How to Structure your Presentation, with Examples

Why is structuring a presentation so important?

What will affect your presentation structure?

What is the typical presentation structure?

1. Greet the audience and introduce yourself

2. Introduction

3. The main body of your talk

4. Conclusion

5. Thank the audience and invite questions

Other common presentation structures

Demonstration