cover letter template hubspot

Looking for cover letter examples and tips for landing a job at Hubspot? Look no further. Our comprehensive guide will help you craft a standout cover letter that catches the attention of Hubspot recruiters and showcases your skills and experience. Learn how to tailor your cover letter to Hubspot’s values and culture, and discover proven strategies for making a memorable impression. From formatting to content, we’ve got you covered with expert advice and real-life examples that will boost your chances of landing your dream job at Hubspot.

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The secret to the perfect cover letter: don’t write one.

Written by Caroline Cotto @carolineecotto

1) Don’t Say It, Sing It 

Al Biedrzycki  was applying for jobs during the midst of the Great Recession. When he graduated in May 2009, he quickly realized it wasn’t going to be easy to land an entry level dream job in marketing without any real-world experience. 

At least, not with the traditional resume-cover letter one-two punch approach, that is. 

So Al decided he would use what he learned in business school and market himself. He knew he could either go big or go home. And, go big he did. 

A talented musician, Al took what he would typically include in his written cover letter and brought it to life in a music video  called “Hire Me.” In his clever lyrics, complete with a full chorus, Al sang about his qualifications, including his marketing degree, extensive internship experience, and even his Japanese language skills. Sounds crazy, right? But the crazier thing is that it worked.

In fact, it more than worked. Al’s video went viral and landed him a spot on the CNN nightly news . This caught the eye of a number of Boston marketing organizations, including HubSpot’s. When a position opened up in 2011,  HubSpot immediately reached out to Al to see if he was interested in coming on board. Luckily for us, he was and four years later, Al’s a key member of our integration partner marketing team. What worked about Al’s video was that he knew his audience. He wanted a role in marketing, so he found a creative way to market himself. In his own words, videos can be a great way to get noticed if you can “show you understand the medium and the channels for getting it out, and you nail the messaging.”   

2) Show Your Social Side  

Companies not only receive applications through career sites alone. If you factor in applications from referrals and external job boards like LinkedIn, Glassdoor, and Indeed, the number can double or triple. Tech companies, including Google, receive upwards of  2 million applications  in a single year. So, how you can avoid submitting your application with a farewell greeting of “May the odds be ever in your favor?” In the same way that Katniss and Peeta repeatedly thought of creative ways to use common items and tools at their disposal to outsmart their competition, so too can you use your favorite familiar social media tools to stand out amongst your fellow applicants.

Are you an avid pinner? Jeanne Hwang  was. After graduating from Harvard Business School, Jeanne applied to work at Pinterest and opted to pin her credentials rather than submitting a traditional cover letter and resume.

And, let’s not forget the Twitterverse. Twitter resumes   (#twesume) and cover letters are definitely here to stay. By parsing yourself down to 140 characters, you have to think outside the box about how to best package yourself into snackable content that recruiters will eat up. And I’m not just talking about linking to your longform resume.

Jonathan Pelleg , for example, was hired for a $70k job by renowned advertising firm Saatchi & Saatchi after he tweeted this response to a posting by one of the firm’s executives.

First, determine which social media outlet you best flourish on. From there, you can demonstrate your knowledge of the tool (employers will want to tap this later) while simultaneously revealing substantive information about what makes you specially qualified for the position.

3) Practice What They Preach 

Let’s be real: hiring managers don’t really care that much about what you’ve done; they want to see what you can do. Companies want to know that candidates understand their unique business model and their product, and will be positioned to add real value to their organization. Sam Mallikarjunan  showed that he could deliver the goods when it came to inbound marketing by creating a website called HireMeHubSpot.com . Using his website, Sam wrote content about why he would be an outstanding addition to the HubSpot team, complete with a landing page and webinar about why HubSpot should hire him.

Sam used social media to promote his content, and even took it a step further by launching paid ad campaigns on LinkedIn, Facebook, and Google AdWords targeting everyone working at HubSpot, anyone living near HubSpot that worked at or was a fan of the company page, and anyone living near Cambridge, MA searching the term “HubSpot,” respectively.

Sam knew that this type of content creation was exactly what the HubSpot software platform was doing for businesses around the globe, and recruiters immediately recognized that if he could do it for himself, Sam would be able execute similar projects for HubSpot customers. Demonstrating how you’re creative idea will translate into tangible results for the company is crucial when deciding how to best strut your stuff for potential employers.

Sam’s approach was also super impressive because he was so ahead of the inbound curve. When he he built his web page, inbound marketing was a still relatively new and unknown, so Sam’s detailed knowledge of the field was pretty remarkable. Staying ahead of trends and finding ways to be a thought leader in a developing field can also help catapult you to the top of the hiring list.   

4) Remember the Medium is Sometimes the Message  

Cambria Davies   was looking for a way to land the internship she’d dreamed of since her freshman year. She knew theatrics wasn’t the way to go; no singing and dancing to be had here. But, she wanted to convey her genuine passion for HubSpot in an enthusiastic, yet strategic, way.   Enter Cambria’s Culture Code .

Cambria, like the other one hundred applicants applying for the internship position, had done her due diligence and read about the unique culture HubSpot has cultivated, outlined in our longstanding Culture Code . What made her approach special, however, was that she not only took the time to understand and absorb our company values, but she went a step further by outlining how her goals and values directly aligned with ours. Our recruiters also loved the format Cambria used to present her culture code: Clean, simple, and easy to understand. Like Walt Whitman once said, “Simplicity is the glory of expression.” As recruiters pour over hundreds of applications a day, they are more likely to gravitate towards layouts and graphics that make it easy to take in key resume points at first glance. Infographic resumes  or cover letters, like Cambria’s, and personal SlideShares  can be a great way to grab a recruiter's eye and ensure that your experiences get the attention they deserve rather than being lost amongst endless lines of 12 pt Times New Roman.

5) Give Your Resume a Makeover

At the end of the day, nothing is going to get you in the door more than a perfectly tailored resume. While recruiters aren’t looking at your cover letter, they ARE looking at your resume. But, only for about 6 seconds.

Maximize the “face time” your resume gets by using a slick template   and emphasizing your accomplishments and achievements rather than focusing on duties and responsibilities. Use action verbs that echo key responsibilities advertised in the the job posting. Just as the days of cover letters are quickly coming to a close, so too are the days of having only version of your resume that you blanket job boards with. Customize, customize, customize ㅡ let recruiters know that their company is your one true crush. 

And don’t be afraid to add some of your personality along the way: 

• Consider tasteful use of color and formatting
• Include URLs that link to your online web presence
• Or even list your “nights and weekends” projects

It might just be that banana bread side-business you started with a friend one Saturday that piques a recruiter's interest.  

Beginning of the End

While some companies are taking charge and supplementing their applications with additional questions (like the Motley Fool ,  who asks candidates what their superpower would be and their 5 top jeopardy categories; or IDEO ,  who requires a short “Pop Quiz” question with every submission), lots still require applicants to submit a mandatory cover letter. But, that doesn’t mean that you can’t increase your chances of getting noticed by thinking outside the box and sending along a creative video, attaching an eye-popping infographic, tweeting at the company, or linking to an impressive personal web page in your resume. Can’t wait to see what you come up with!

Originally published Mar 28, 2016 7:01:04 PM, updated January 18 2023

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Frequently Asked Questions (FAQs)

What is an interview kit.

An interview kit is a collection of templates and resources to help job seekers land their next role. For example, HubSpot's interview kit for job seekers includes cover letter templates and resume letter templates to help land an interview, plus resignation letter templates to use after you've completed your job search.

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Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

What are the 10 most common interview questions?

Interview questions depend entirely on the role, company, and level of experience. However, some common interview questions include:

• Tell me a bit about yourself and your professional background.
• Why do you think you'd be a good fit for this role?
• What was the last time you taught yourself something new on the job?
• What role do you see yourself playing on a team most times?
• What would you do if you had to collaborate with a coworker with whom you had a conflict?
• What metrics and KPIs do you think are the most important in this industry?
• What does your current day-to-day look like in your position right now?
• Can you tell me some of the industry publications or thought leaders you read or follow?
• What's the first thing you would do if you got this job?
• What questions do you have for me about the position?

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What should you bring with you to an interview?

You should always bring hard copies of your resume and cover letter with you to an in-person interview. You may also be asked to bring a list of references. Finally, it's important to bring a bottle of water in case you need something to drink, as interviews can last several hours.

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

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10 Cover Letter Samples by People Who Got Hired at Volvo, T-Mobile or HubSpot

• Jakub Kaprál , 
• Updated November 8, 2023 5 min read

'It's better to see something once than to hear about it a thousand times.'

We totally agree. Which is why we're back with a bunch of cover letter samples that deserve your attention.

These 10 well-written career documents helped real job seekers find real jobs in real companies. They will teach you valuable lessons about the content and style of your own cover letter.

So let's see what they have to say and how to use that information to your advantage.

Table of Contents

Click on a section to skip

1. Norwegian—Cabin Crew Cover Letter Sample

2. volvo—machine learning intern cover letter example, 3. t-mobile—senior technical support specialist cover letter example, 4. hubspot—director of business development cover letter sample, 5. lockheed martin—manufacturing manager cover letter sample, 6. american eagle outfitters—marketing and brand manager cover letter example, 7. microsoft—technical director cover letter sample, 8. tory burch—account executive cover letter sample, 9. lush—sales associate cover letter example, 10. allen institute brain science—software engineer cover letter sample.

Here's a well-structured cover letter that uses all the weapons of a smart editor . The use of bullet points, indentation, headlines, and numbers make it a very readable document that tackles fatigue with fresh formatting.

This cover letter also reminds us crude facts and raw dates belong to the resume. The cover letter should, on the other hand, include stories where you can elaborate on things you list in your resume.

Norwegian Cabin Crew

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

If you're shooting for an intern position, recruiters need to see your enthusiasm and dedication already in your cover letter. But considering the scarcity of hard skills, you need to then turn your education to show you're a promising young professional.

Don't also forget to balance it with keywords that speak about your technical competencies, especially if you're applying for a job in a highly specialised field.

Volvo Machine Learning Intern

English is fantastic — you can usually choose from several different words to say the same thing. So use the power of vocabulary and make your cover letter sound good, too.

If you're about to list your job responsibilities and accomplishments, take your time to explore the world of action verbs . These can help you avoid repetition and start afresh with each new bullet point .

T-Mobile Senior Technical Support Specialist

Hiring managers love brief cover letters that avoid details unrelated to the position .

No one really wants to waste their time by skimming through vague sections packed with buzz-words and worn-out phrases. Hemingway would tell you, of that I'm sure.

Evan DiLeo manages to squeeze everything he needs into just a handful of paragraphs. Outlining his career vision in the first section, he lists his current job responsibilities in the second and his key accomplishments in the third one.

HubSpot Director of Business Development

If you want to see your career take off, check out this Lockheed Martin cover letter.  It's written by an industry expert that knows his craft and value — and what exactly recruiters need to hear.

Gabriel's most sought-after qualities include his dedication to work and a strong sense of commitment. The wealth of experience has made him feel confident as a leader and he doesn't hesitate to show it to his future employer, too.

The lesson: Don't bathe in false modesty and praise yourself for your accomplishments .

Lockheed Martin Manufacturing Manager

This cover letter underlines the importance of preparation. It's tailored to the position and addresses specific company needs such as "diversity in thoughts and actions, collaborative learning, teamwork, empowerment".

So before you apply, read through the company's website. Search for the mission or culture statements. Make it clear that you understand and honor the core values of your future employer.

The more information you collect, the better your prospects of getting hired. After all, recruiters are far more likely to hire someone that has taken the time to do more than just scratch the surface and send a generic cover letter.

American Eagle Outfitters Marketing and Brand Manager

Seasoned professionals keep their cover letters brief and to the point. Once they've garnered some relevant skills and reached some notable landmarks in their career, they can let their experience talk.

The cover letter has an air of positivity and introduces Paul as a straightforward and easygoing person. It's pleasant to read and contains no buzzwords or radical statements .

Finally, it's crowned with a brief rundown of job seeker's academic background, career trajectory and relevant certifications. Pretty elegant, right?

Microsoft Technical Director

With the persuasive narrative and a proven track record in sales, it's easy to see why Ariel's cover letter turned into a winning ticket to Tory Burch's fashion world.

Putting equal emphasis on both sides of the coin (sales and relationships, or numbers and people, if you will), Ariel portrays herself as a reliable individual that's pleasant to deal with.

But what really takes is to the next level are positive references from customers — and her dad. Back your skills up with a reference from your supervisor, colleague or a customer , and you've got an ace up your sleeve.

Tory Burch Account Executive

Here's a literally lush cover letter that sheds a positive light on job seeker's experience and personality at the same time. Being familiar with the inner workings of marketing, Ryan recalls his internships in renowned companies such as Disney World and Enterprise Rent-A-Car.

Naturally, the letter's packed with soft skills like problem-solving attitude, attention to detail, passion and creativity, which makes the profile of a young marketing professional even more appealing.

Lush Sales Associate

Listen to the informal tone of the cover letter. While Mark's not actively searching for a job, it doesn't prevent him from casually looking around.

Frankly, this is a much less stressful way of advancing your career. Even if you're not struggling in your current job, you shouldn't feel restricted to communicate with the world and move up the ladder when the time comes.

Also, the offer to create a sample product for the company is a generous one. It's a step towards the employer — and a good sign that you're taking your job search seriously.

Allen Institute Software Engineer

Still not enough? If you want to see more examples from real professionals, check out our cover letter library!

Not just another piece of paper

Whatever your current career stage, don't underestimate the importance of a well-written and well-structured cover letter. Compared to your resume, it speaks about your personality and the way you communicate with others.

See your cover letter as a handbook to your resume . Translate raw data from your resume into an easy-to-read letter demonstrating your skills and abilities. And if you still need that little push, here are 10 valuable tips to check out.

Captivated by the successful cover letter samples of hires at Volvo, T-Mobile, or HubSpot? Fan the flames of that inspiration! Scour our extensive collection of cover letter samples and craft one that could open doors to your dream company.

Not a fan of writing?

Enter your job title and let the AI do the rest.

Jakub Kapral is a former professional linguist and a career writer at Kickresume. He has written almost 100 diligently researched resume advice articles and his texts are visited by thousands of people every month. Jakub is a natural teacher who looks to help those who want to enhance their career prospects. He's also an avid drummer and a proud father of two.

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• The 12 Best Cover Letter Examples: What They Got Right

Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn't have to be a burden.

The cover letter examples below demonstrate that it is possible to have a little fun with your job search - and maybe even make yourself a better candidate in the process.

A cover letter is used to demonstrate your interest in the role, passion for the company, and the impact you've had in previous positions. Cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action - all within one page and unique to each application.

It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them , but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's an opportunity for you to exercise your creativity at the earliest stage of the recruitment process.

Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters.

Before you can get started writing your cover letter, there are a few components you must have.

Greeting: A simple, but pleasant greeting to address the recruiter or hiring manager.

Opener: Write a catchy introduction that explains why you're interested in the role.

Summary of Skills/Qualifications: This is the heart of your cover letter. It outlines your relevant experience and why you'd be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

Closing: In this paragraph, provide a call-to-action by expressing interest in an interview. Provide your contact information and sign-off.

In addition to showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample that shows off your personality and ability to convey ideas. Check out our template below to see how you should organize the content of your cover letter.

What does that look like in practice, and how can you make your cover letter stand out? We found six examples from job seekers who decided to do things a bit differently.

By the way - We're hiring .

Note: Some of these cover letters contain real company names and NSFW language that we've covered up.

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job - whether it's at your first or fifth company.

We've already covered the importance of addressing how you'll best execute a certain role in your cover letter. But there's another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it's often best to lead with the why - especially if it makes a good story. We advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here's another instance of the power of personalization. The author of this cover letter clearly has a passion for this prospective employer - the Chicago Cubs - and if she's lying about it, well, that probably would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While we love a good tale of childhood baseball games, an introduction like this one probably wouldn't be fitting in a cover letter for, say, a software company. But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, we'd find that fitting.

If you're really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

This example demonstrates how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" indicates the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ). Our "records" indicate he/she did indeed give an interview with us before - and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

HubSpot has a lot of H.E.A.R.T. - Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices. Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter contained three complete sentences, as follows:

One might argue that this particular letter is less than outstanding. It's brief, to say the least, and the author doesn't go into a ton of detail about what makes him or her qualified for the job in question. But that's what Silverman likes about it - the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role - that's often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research - by looking into who you'll be reporting to and learning more about that person's leadership style, you'll be better prepared to tailor your cover letter to focus on how you provide solutions for them.

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

You'll notice that her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point. In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant's existing affinity for the brand. If you are applying to a company you love, don't be shy about showing it and explaining why.

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader. Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you. Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

Edens knows that the body of the email is prime real estate to get the hiring manager's attention, but she also doesn't want to overwhelm the recipient with too much information since a cover letter was not requested. This short cover letter is the result. You'll notice that she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda provide links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

In this cover letter the candidate, Brenda, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It's clear that she's passionate about not only the music industry, but Epic as a whole. She's done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research. Make sure you understand the culture of the company to which you're applying before you send a completely unfiltered cover letter - if you don't, there's a good chance it'll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role - emphasizing industry experience as well as software knowledge specific to the company. All of this communicates that she'd be able to start with very few hiccups getting up to speed.

Maybe you're just getting started in your career and looking to land the right internship to gain experience in your field. In this case, you'll need to highlight more of your educational background and transferable skills since you won't have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying to a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they've previously interned as a Business Analyst at another firm. Pointing out that they've done the role previously will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bi-lingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don't have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you're the perfect candidate for the role.

Then, there are the occasions when your future boss might appreciate honesty - in its purest form. Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt - it's not appropriate for every job or company. But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there's a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company's culture and executed this cover letter flawlessly. It's funny and shows off the applicant's personality all while demonstrating why they are a good fit for the role.

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

In this cover letter example, the applicant is pivoting to a career in UX. Not only does she make the case for why she should be hired, she shows the recruiter by using a simple, but effective design scheme that shows off her skills. It's clean but effective.

Since the role she is applying for is more visual, it's important to both show and tell why you're a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context. The copy is clean, with a creative font choice that isn't distracting from the content, but still demonstrates the applicant's knack for design.

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It's got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

In addition to the style elements, this example also doesn't skimp on the key skills recruiters are looking for. Using metrics, the applicant demonstrates their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant's skills and qualifications using a variety of visual elements and by emphasizing their greatest achievements.

We'd like to add another stage to the job search: experimentation.

In today's competitive landscape, it's so easy to feel defeated, less-than-good-enough, or like giving up your job search. But don't let the process become so monotonous. Have fun discovering the qualitative data we've discussed here - then, have even more by getting creative with your cover letter composition.

We certainly can't guarantee that every prospective employer will respond positively - or at all - to even the most unique, compelling cover letter. But the one that's right for you will. That's why it's important not to copy these examples . That defeats the purpose of personalization.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness.

Originally published Sep 5, 2022 7:00:00 AM, updated September 05 2022

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HubSpot Inc. published this content on 05 September 2022 and is solely responsible for the information contained therein. Distributed by Public , unedited and unaltered, on 05 September 2022 11:09:08 UTC .

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Cover Letter Templates

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Choose a Matching Cover Letter Template

Looking to create a cover letter that will help you stand out from the crowd? Try one of our 16 professional cover letter templates, each created to match our resume and CV templates. Pick a cover letter template that suits your needs and impress the hiring manager with a flawless job application!

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Learn More About Cover Letters

How to Write a Cover Letter in 2024 + Examples

Cover Letter Format (w/ Examples & Free Templates)

60+ Cover Letter Examples in 2024 [For All Professions]

Free Cover Letter Sample to Copy and Use

Subject Line: Cover Letter for [Position], [Candidate Name]

[Company Address]

[Company City, State]

[Hiring Manager Email]

Introduction:

Introduce yourself, give a brief professional summary, and optionally, a top achievement. E.g. “My name is [Name] and I’m a [Role] with over X years of experience in [Activity]. Over the past years, I’ve helped X companies achieve [Goals]”

Express your interest in joining their firm. E.g. “I’m looking to join [Company] as [Role] and I’m very excited to help you with [Activity]”

Optionally, if you were referred or you just know someone at the firm, you can mention this here. E.g. “I learned about [Company] from a friend that’s currently working there as [Role], [Friend’s name]. I really like everything I’ve heard about the company and I think I would make a good fit.”

This is where you talk about your work experience and achievements at length. Mention how you excelled at your previous roles, what your most important responsibilities were, and so on.

Look at this as an opportunity to expand on whatever you wrote in your resume, and give the reader a better picture of what kind of tasks you worked on, what you accomplished, and so on. E.g “At my previous jobs as [Role], my duties were [Major 3 duties], and I specifically excelled at [Top accomplishment]. This accomplishment helped the company [Results driven].”

Want to really impress the hiring manager? You can mention what you know about the company and its culture here. E.g. “I’ve read a lot about [Company] and I really think I’d enjoy your democratic leadership style.”

Optionally, you can include a bulleted list of your top 3 accomplishments. For example:

[Example Box]

Some of my top achievements in recent years include:

Launching a successful online ads marketing campaign, driving 100+ leads within 2 months.

Overhauled a client’s advertising account, improving conversion rates and driving 15% higher revenue.

Improved the agency’s framework for ad account audits and created new standard operating procedures.

Conclusion & Call to Action:

Re-affirm your desire to join the company, as well as how you can contribute. E.g. “I’d love to become a part of [Company] as a [Role]. I believe that my skills in [Field] can help the company with [Goals].”

Thank the hiring manager for reading the cover letter and then wrap it all up with a call to action. E.g. “Thank you for considering my application. I look forward to hearing back from you and learning more about the position. Sincerely, [Name].”

Match Your Resume & Cover Letter

Want your application to stand out?

Match your cover letter with your resume & catch the recruiter’s attention!

Why Novorésumé?

Matching Cover Letters

To keep your job application consistent and professional, our Cover Letter templates perfectly match the resume templates.

Creative & Standard Templates

Whether you apply for a conservative industry like banking or a hype start-up, you can tailor our cover letter templates to fit your exact needs.

Expert Reviews

Oana Vintila

Career Counselor

Cover Letters are usually synonymous with formal and bland rambling that you write down hoping for an invite to a job interview. I just love it how Novorésumé has enhanced that and is offering you a tool to build proper arguments and structured discourse about who YOU ARE and what YOU CAN DO.

A real confidence booster, I tell you, seeing your motivation eloquently written!

Gabriela Tardea

Career Strategist, Coach & Trainer

The best thing about this platform when creating a Cover Letter as an addition to your resume is that the documents will match each other's design and font, creating eye-catching documents that recruiters/hiring managers will love.

You will be initially judged based on your papers, so why not make a first great impression?

Cover Letters Resources

What is a cover letter.

A cover letter is a one-page document that you submit alongside your resume or CV for your job application.

The main purpose of your cover letter is to:

Show your motivation for working at the company

Bring special attention to the most important parts of your work history

Explain how your work experience fits whatever the company is looking for

What your cover letter is NOT about , is rehashing whatever you already mentioned in your resume. Sure, you should mention the most important bits, but it should NOT be a literal copy-paste.

Keep in mind that recruiters will usually read your cover letter after scanning your resume and deciding if you’re qualified for the position.

Our cover letter templates match both our resume templates and our CV templates ! Make sure to check them out, too.

Why Use a Cover Letter Template?

A cover letter can complement your resume and increase your chances of getting hired.

But that's only if it's done right.

If your cover letter isn't the right length, is structured the wrong way, or doesn't match the style of your resume, it might do the opposite and hurt your application.

By using a cover letter template, you get a pre-formatted, professional, and recruiter-friendly document that’s ready to go. All YOU have to do is fill in the contents, and you’re all set.

What to Include in Your Cover Letter?

Every good cover letter has the following sections:

Header . Start your cover letter by writing down your own contact information, as well as the recruiter’s (recruiter name, company name, company address, etc…).

Greeting . Preferably, you want to address the recruiter by their last name (e.g. Dear Mr. Brown) or their full name, in case you’re not sure what their pronouns are (e.g. Dear Alex Brown). formal greeting for the recruiter.

Opening paragraph . This is the introduction to your resume. Here, you summarize your background info (“a financial analyst with X+ years of experience”), state your intent (“looking for X position at Company Y”), and summarize your top achievements to get the recruiter hooked.

Second paragraph . In the second paragraph, you explain how you’re qualified for the position by mentioning your skills, awards, certifications, etc., and why the recruiter should pick YOU.

Third paragraph . You talk about why you’re a good match for the company. Do you share common values? Is the company working on projects you’re interested in? Has this position always been your dream role?

Formal closing . Finally, you end the cover letter with a quick summary and a call to action (“I’m super excited to work with Company X. Looking forward to hearing from you!”).

How to Write a Great Cover Letter?

There’s a lot that goes into writing a great cover letter. If you want to get the full picture, you can check out our guide on how to write a cover letter .

For a quick summary, though, here are our top 4 cover letter tips :

Avoid Fluff . You want to be as specific as possible with your cover letter. Avoid vague statements like “I’m a good fit for the company because I’m a good critical thinker!”

Do Your Research. Most companies don’t like people who “spray and pray” - applying for dozens of jobs without giving them much thought. What they ARE looking for is someone who’s passionate about their field, the position, and even the company. So, research the companies you apply for as much as you can and show off your knowledge in your cover letter.

Don’t Use a One-Fits-All Cover Letter . As much as you can, try to tailor your cover letter to the job you’re applying for. Even if it’s something small, like addressing the hiring manager by their last name instead of “Dear Sir/Madam,” or mentioning something specific about the role or the company that you’re passionate about, it can help you prove that you’re not using the same generic cover letter to apply to dozens of jobs.

Back-Up Your Achievements with Data . When possible, back up your experience with data. Instead of saying, “I improved company revenue”, say “I managed to hit and exceed sales KPIs for 5 months in a row.”

How Long Should a Cover Letter Be?

Most recruiters agree that a cover letter should be brief and concise .

Optimally, that’s about half a page to one full page, and between 250 to 400 words long.

How Can I Write a Student Cover Letter?

You should write a student cover letter pretty much the same way you’d write a regular cover letter, with one key difference.

To make up for your lack of work experience, you should talk about the following:

Why do you want to work for the company and the position you’re applying for.

How your educational background has prepared you for the job.

How your skill set can help you stand out and excel at the job.

You also want to mention anything else that’s relevant to the job and that can prove your abilities, such as any internships, awards, honors, and the like.

In case you’re writing a cover letter for an internship , make sure to check out our guide.

How Can I Write a Cover Letter With No Experience?

If you’re an entry-level candidate, writing a cover letter might seem super scary. If you don’t have any work experience and professional accomplishments, what are you supposed to talk about in your cover letter?

Here’s some good news—you can focus on these topics instead:

Education highlights

Relevant skills

Independent projects

Volunteering experience

Extracurricular activities

Passion to learn and grow as a candidate

For a complete guide on how to write an entry-level cover letter , check out our guide.

How to Format a Cover Letter?

Here’s what you need to know on how to format a cover letter the right way:

Choose the right cover letter template for your industry . The better fit the cover letter, the less you’ll have to play with the layout and format.

Use colors sparingly . Don’t go overboard with creativity unless you work in an industry where that’s valued (marketing, advertising, design, and the like).

Select professional font styles and sizes.

Set the margins to 1 inch on each side to make sure there is enough white space and the document doesn’t look crowded with text.

Get Inspired with Our Cover Letter Examples

Cover letter templates faq, do i need a different cover letter for every job.

While you don’t need to write a different cover letter from scratch for every single job you apply for, it’s good to tailor your cover letter contents as much as you can to the company and position you’re applying for.

Hiring managers will always go for an applicant who’s interested in their specific position over a candidate that’s sending the same application to dozens of roles.

If you tailor your cover letter to the position, even if it’s something small like addressing the hiring manager by their name or explaining how you possess the right skills for the specific job, your chances of getting hired are going to be much better!

How to Make a Simple Cover Letter for Your Resume?

Simply pick one of our 16 effective cover letter templates above to get started.

We’d recommend matching your cover letter template to the resume template you picked.

Not only will it make your application package look more sophisticated and professional, but it will also make you more memorable for the recruiter who’ll go over your application.

Who Created These Cover Letter Templates?

Novoresume cover letter templates were created in cooperation with professional recruiters and hiring managers.

This means they’re up to date with the latest industry trends and job market requirements. With a Novoresume cover letter template, you can rest assured that your cover letter will look professional and modern at the same time.

When Should I Email My Cover Letter Instead of Using a Template?

As a rule of thumb, it’s always better to use a cover letter template instead of including it in the body of your email as plain text. By using a well-designed and effective cover letter template, you’re guaranteed to look like a more serious and professional candidate.

So, you should only email your cover letter if the job ad specifically asks you to.

Should I Use a PDF or Word Cover Letter Template?

We recommend going for a PDF cover letter template instead of Word.

All types of Operating Systems and devices can open PDF formats without ruining the formatting, design, or layout.

The same, however, cannot be said for Word templates. If, for example, you’ve used a 2021 Word cover letter template and the hiring manager opens it using an MS Word 2016 software version, there’s a chance your formatting will get messed up, or that your font will be unreadable.

To err on the side of caution, we always advise using a PDF cover letter template.

What is the Best Cover Letter Template in 2024?

There’s no such thing as the “best cover letter template.”

After all, every single recruiter has their own personal taste. Some might like a shiny and flashy cover letter template, while others might think it’s tacky. As a rule of thumb, though, we usually recommend customizing each cover letter for the company you’re sending it to.

Do I Really Need a Cover Letter in 2024?

Yes, you definitely need to submit a cover letter with your resume in 2024.

Even if the hiring manager never reads your cover letter or if the job description doesn’t specifically ask for one, a cover letter can still help strengthen your application and make you look like a more serious and proactive candidate.

As such, it’s always a good idea to include a cover letter with your resume.

How to Make a Cover Letter With Novoresume?

To make a cover letter with Novoresume, simply scroll up and pick a template that you like best. Then, register or log in to your Novoresume account. From there, you can add your cover letter contents, as well as personalize and edit them as you see fit.

The Novoresume builder is very intuitive and user-friendly, allowing you to create your cover letter lightning-fast.

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7 Expert Cover Letter Tips to Get the Job

Published: June 12, 2018

Here’s a hard truth: your cover letter might have almost no impact on whether or not you get hired. A hiring manager might gloss over it, or not bother reading it at all.

But under certain circumstances when a recruiter is unsure if she wants to move forward with you, it counts big-time.

Madeline Mann, Director of People Operations at Gem HQ, says cover letters are crucial if you’re applying for a position at a small-to-medium company: “For us little guys -- the companies who hire dozens instead of hundreds; the start-ups looking to change the world with team members who are equal parts talented and passionate; the tribes where each new person immediately sends ripples through the culture -- we read every cover letter, and make our interview decisions based on them.”

Even if you’re applying for a position at a larger corporation, writing a cover letter is still important. Our recruiters at HubSpot have said they often use cover letters when they’re on the fence about a candidate. They use the cover letter to decide if they’ll move forward.

Claire McCarthy, a recruiter at HubSpot, says a cover letter is, “your opportunity to showcase your business acumen and written communication skills. Cover letters can just as much disqualify you as a candidate as they can sway me to move you forward.”

At the very least, as Jodi Glickman, a communications expert and author of Great on the Job , points out : “Not sending a cover letter is a sign of laziness. It’s akin to making spelling and grammar mistakes in your resume. You just don’t do it.”

Ultimately, a cover letter differentiates you from other candidates beyond the content of your resume. It can prove your enthusiasm for a company, showcase how well you’ll fit into the culture, or explain gaps in your resume.

But that’s only if you write a good cover letter. Otherwise, the cover letter wastes your time, and the hiring manager’s time. To ensure your cover letter demonstrates exactly why you’re an exceptional fit, we’ve compiled powerful tips from experts in the recruiting and career development field.

1. Address the hiring manager personally.

Claire McCarthy, a recruiter at HubSpot, says, “Specificity is key. I can spot a generic ‘fill in the blank with company name’ cover letter from a mile away.” That specificity should start early, with an appropriately addressed letter, which says, “To [Hiring Manager’s Name].”

Here are a few ways to find out who is hiring for a certain position:

• Reach out to any contacts you have at the company and see if they can tell you.
• Email or call the company, and ask who is hiring for position X.
• Do some sleuthing on LinkedIn or Google. Type in [hiring manager + company X] and see what you find.

At the very least, you’ll want to address “The Hiring Team” instead of “To whom it may concern.”

These little touches go a long way towards proving you’ve put genuine effort into this cover letter, and aren’t simply sending out generic ones to every company you find online.

2. Stand out from the start, and don’t fall back on a generic introduction.

John Lees, a UK-based career strategist and author of Knockout CV, told Harvard Business Review : “People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste of text.”

Your cover letter introduction is your one shot to capture the hiring manager’s attention and ensure they don’t throw it away. No pressure, right?

Claire McCarthy seconds Lees’ point, explaining that as a recruiter, she already knows you want the job -- it’s why you applied, isn’t it? She urges candidates to instead use the introduction as space to explain why you’re qualified.

Start off by saying something direct, dynamic, and persuasive. Lees suggests saying something like this: “Before you read any further, let me draw your attention to two reasons why you might want to hire me …” See? This sentence sets you up to share critical information the recruiter needs to read early on.

The exact contents of your introduction will vary depending on what you know of the company culture: a tech start-up, for instance, could invite a more candid or creative introduction, whereas a financial position probably deserves more stiff professionalism. You’ll need to do your research to ensure your tone fits their brand.

3. Address gaps in your resume -- or risk seeming suspicious.

No one has a completely linear career path. Most employers won't fault you for having career setbacks or gaps, but it’ll look suspicious if you’ve got a full six-months unemployment on your resume and can't explain it.

Bart Turczynski, a career expert and editor for Uptowork.com, suggests using your cover letter as a chance to fill in those gaps in your resume that could otherwise raise an eyebrow.

Turczynski says, “use the cover letter to share what you did during that gap time. Think of any courses, [or] workshops you might have attended in that period.”

It’s likely if you don’t address it, a recruiter is going to be skeptical of your work ethic. It’s important you explain what you learned or how you pursued professional growth during an unemployment period. If you took off time to travel after college, you don’t have to hide it -- own up to your own life story and explain how the opportunity to travel positioned you to be more successful, long-term.

4. Answer the three critical questions a hiring manager might ask herself.

Jenny Foss, Founder and CEO of JobJenny.com, writes three questions hiring managers will be looking to answer when they read cover letters:

• Can he or she do this job?
• Do we like him or her?
• Do we think he or she is going to fit around here?

Your resume partially answers the first question, but it doesn’t answer the second or third. When you’re up against plenty of people with similar skill sets, your cover letter needs to convince the hiring manager you’ll be the better fit than the rest of the pile.

First, do extensive research on the company's culture. In your cover letter, you want to try to match their tone -- do they come across as goofy, relaxed, fast-paced, or conservative?

For instance, if the company seems incredibly results-driven from their About Us page, you might adjust your tone to reflect how focused and disciplined you are, with points like, “Over the past year as digital marketing manager at Company A, I’ve generated $30k+ in revenue, increased organic traffic to our blog by 14% …”

However, if the company seems more playful and relaxed, you might use a tone that sounds similarly fun-loving (check out 8 Impressive Ways to Start a Cover Letter, with Examples for some ideas).

Answering Foss’s question two -- whether you’re likeable -- is harder to address. It’s often difficult to come across as likeable through digital correspondence, but you want to be authentic and use friendly and respectful phrases.

For instance, you could convey a general good-naturedness via email correspondence, with phrases such as, “At your earliest convenience,” “Have a great weekend” and, “I look forward to hearing from you,” etc. Stay clear of sounding pushy or frustrated, and remain humble by focusing on past achievements (“I’m a fast learner … I got two promotions in seven months”), rather than sounding boisterous (“I’ve always been smart.”).

5. Don’t waste time repeating the contents of your resume.

Wasting a recruiter’s time by repeating information already on your resume is an easy way to lose their interest -- plus, it’s depleting space you could be using to convince them you’re the most qualified candidate.

Vicki Salemi , a Monster career expert, says, “Recruiters are looking for a cover letter that highlights your professional achievements, like the fact that you got promoted two times in three years, you earned a coveted award within your industry and/or you possess a unique skill set. Think of it as a ‘best-of’ roundup of your career so far.”

Notice Salemi mentioned professional achievements such as promotions or awards: while those achievements might be listed on your resume, they aren’t explained or highlighted. Use your cover letter as a chance to explain more in-depth.

For instance, your resume might say “Event planner, Two years”. But your cover letter could take it a step further: “I dealt with the nuts and bolts of the event planning process, and I have increased my leadership skills and my teamwork skills exponentially. I increased event retention and was recognized as the ‘event planner of the year’ at my company.”

See? Your cover letter lets you provide critical background details about your experiences, showcasing how you’ve learned and grown from past roles.

6. Prove your values and passions align with the company’s.

Passion is a major indicator of success, as well as long-term company loyalty. It’s often challenging to display passion in the rigid format of a resume, so your cover letter is a good opportunity to show your excitement for the position.

Madeline Mann , Director of People Operations at Gem HQ, says: “The other important ‘why’ in the cover letter is, ‘Why this company?’ It is a huge bonus in the cover letter if there is any mention of geeking out on our technology, cultural tenets, or our mission. These candidates are the ones who understand, at least on a basic level, what we are building and why it is important, and are enthusiastic about it. This gives them an edge because our small start up runs on passion and thirst for knowledge -- if you don't get excited about complex bleeding edge technology then you won't have nearly as much fun as everyone else.”

The easiest way to prove your ability to do a good job, apart from writing a list of skills, is to show recruiters you understand the company’s bottom line and crave the opportunity to help drive success. This is more convincing if your values align with the company’s, or if you care deeply about the company’s overarching goals.

7. End with your elevator pitch.

To write your closing statement, Claire McCarthy recommends thinking of yourself as a lawyer: “You're making a case as to why you are a qualified candidate for this position, and why the recruiter should move you forward. What's your value prop? What will you bring to the table, and what's going to set you apart from the pack?”

This is your chance to dig into skills or experiences that might not be obvious from your resume. With your closing statement, you want to speak confidently about how you envision your future at the company and in the position to which you’re applying. This is an opportunity to paint a picture to show the recruiter the connection between your past success at Company Y and your likely future success at her company.

Be blunt. Claire recommends saying something like this: "As the most junior rep at my Boston-based company, I worked West Coast hours and hit 125% of my annual quota in 2017, and plan to take this track record of success, and commitment to my craft to Company X’s sales team."

Essentially, your closing statement should be your elevator pitch for why you’re best suited for the role. Take all your prior experiences and relate them in a convincing argument for how you’ll succeed next.

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