research methods for business students chapter 10 ppt

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Business Research Methods

Sep 12, 2012

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Business Research Methods. Course Title: Business Research Methods Text Book: Research Methodology: A step-By-Step Guide For Beginners by Ranjit Kumar Must Read Books: Business Research Methods by William G. Zikmund 7. ed. Reference Books:

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Course Title: Business Research Methods Text Book: Research Methodology: A step-By-Step Guide For Beginners by Ranjit Kumar Must Read Books: • Business Research Methods by William G. Zikmund 7. ed

Reference Books: • Greener, S. (2008) Business Research Methods, Ventus Publishing. FREE download: http://bookboon.com/uk/student/management/introduction-to-research-methods • Saunders, M., Lewis, P. and Thornhill, A. (2007). Research Methods for Business Students, (4th ed.), Prentice Hall - Financial Times.

Ok Let’s Begin………..

What is Research?

“The systematic investigation into and study of materials, sources, etc., in order to establish facts and reach new conclusions” Oxford English dictionary • “A process of finding out information and investigating the unknown to solve a problem” Maylor and Blackmon (2005) • “Something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge” Saunders et al (2007, p.5)

Business Research

Business Research Defined Business research is defined as the systematic and objective process of generating information for aid in making business decisions.

So what's not Research?

Research isn’t information gathering: • Gathering information from resources such as books or magazines isn’t research. • No contribution to new knowledge. • Research isn’t the transportation of facts: • Merely transporting facts from one resource to another doesn’t constitute research. • No contribution to new knowledge although this might make existing knowledge more accessible.

Research Characteristics • Originates with a question or problem. • Requires clear articulation of a goal. • Follows a specific plan or procedure. • Often divides main problem into sub problems. • Guided by specific problem, question, or hypothesis. • Accepts certain critical assumptions. • Requires collection and interpretation of data.

Types of Business Research

Application View Point Basic Research • Attempts to expand the limits of knowledge. • Not directly involved in the solution to a pragmatic problem. • To test theory or to discover more about a concept.

Basic Research Example • Is executive success correlated with high need for achievement? • Are members of highly cohesive work groups more satisfied than members of less cohesive work groups? • Do consumers experience cognitive dissonance in low-involvement situations?

Applied Research Conducted when a decision must be made about a specific real-life problem.

Applied Research Examples • Should McDonalds add Italian pasta dinners to its menu? • Business research told McDonald’s it should not? • Should Procter & Gamble add a high-priced home teeth bleaching kit to its product line?

Summarizing Applied And Basic Research

Applied research is research undertaken to solve practical problems rather than to acquire knowledge for knowledge sake. Basic research is experimental and theoretical work undertaken to acquire new knowledge without looking for long-term benefits other than the advancement of knowledge.

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(Business Research Methods)

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Business Research Methods William G. Zikmund

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Research Methods for Business Students Preface & Chapter 4 "Understanding research philosophy and approaches to theory development"

2023, Research Methods for Business Students

This is the proof copy of the Preface, Contents pages and Chapter 4 from the 9th edition, published in March 2023. It is uploaded with full permission from Pearson. The chapter introduces the research onion, defines ontology, epistemology and axiology, and explain their relevance to business research; explains the main research paradigms that are significant for business research; explains the relevance for business research of philosophical positions of positivism, critical realism, interpretivism, postmodernism and pragmatism; helps you reflect on and articulate your own philosophical position in relation to your research; Discusses and explains deductive, inductive, and abductive approaches to theory development. It also contains a tool developed by Alexandra Bristow and Mark Saunders called 'HARP' that will help you diagnose your own research philosophy.

Related Papers

Research Methods for Business Students (7th edition) Chapter 4

Mark N K Saunders , Alexandra Bristow

****PLEASE NOTE THE FULLY REVISED AND EXTENDED CHAPTER FROM THE 9TH (2023) EDITION IS ALSO AVAILABLE ON ACADEMIA.EDU**** This is the proof copy for Chapter 4 from the 7th edition, which was published in 2015. It is uploaded with full permission from Pearson. The chapter defines ontology, epistemology and axiology, and explain their relevance to business research; explains the main research paradigms that are significant for business research; • explains the relevance for business research of philosophical positions of positivism, critical realism, interpretivism, postmodernism and pragmatism; helps you reflect on and articulate your own philosophical position in relation to your research; Discusses and explains deductive, inductive, and abductive approaches to theory development. It also contains a tool developed by Alexandra Bristow and Mark Saunders called 'HARP' that will help you diagnose your own research philosophy.

The Global Management Series

Kevin D O'Gorman

After many years of working with undergraduate, postgraduate and research students we recognise only too well the struggles that they often experience wrestling with the somewhat strange and seemingly obtuse language used to describe research philosophy. We once experienced similar difficulties and empathise with the confusion and lack of confidence that flows from being unclear whether you have really understood terms such as methodology, ontology or epistemology. We set out to produce a text that dealt with two problems. The first was to provide something that guides novice researchers through the whole process from identifying a topic to the writing up of findings via engagement with the literature and a brief overview of both qualitative and quantitative techniques. The second problem we wanted to tackle related to what we often refer to as ‘the ologies’. Here we wanted to offer a structured approach to familiarising yourself with the terminology and to demonstrate how a nested set of descriptions builds towards a coherent, comprehensive and consistent articulation of your research paradigm. We are indebted to our colleagues for their help in delivering on the first of these two problems in the first edition of the book. This was achieved at a pace which seemed frankly ridiculous but which produced a remarkably coherent guide for novice researchers. Despite positive feedback on many aspects of the first edition from both students and colleagues, we were however convinced that we could improve in relation to ‘the ologies’. For this reason, the second edition features some relatively minor changes to many chapters and a complete rewrite of our account of research philosophy. Central to the revised text is the methods map (see Chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. We have road tested this approach with many colleagues and students to ensure that it is clear and concise. In addition, we have developed a free app to accompany the book and this enables novice researcher to quickly develop a comprehensive justification of their particular research design in an interactive way. We would acknowledge that the methods map makes some simplifications and would suggest that for all but the most sophisticated of purposes, this is entirely appropriate. Indeed, if you are well enough versed in the philosophical nuances of knowledge explored in the method map then you are probably not part of our intended audience since you already possess the skills, confidence and capacity to articulate and defend the underpinning philosophical assumptions of your research. For everyone else, we hope that the second edition of Research Methods for Business and Management helps demystify the dreaded ‘ologies’.

Marco Antonio Perez

Alise Hawkins

A short essay on main business research philosophies

Management Decision

Jasmina Berbegal-Mirabent

About this book It is now fourteen years since we collaborated in the writing of our first research methods book. In 2009 the fifth edition was published (Saunders et al., 2009). The success of that book suggests that research methods is a popular subject with business and management students. This may be so. But we think that it has more to do with the fact research methods is a complex areaone where it is easy to do things, but much less easy to do things right. When we planned the first book we had one overall mission in mind. That was to write a book in a way that came as near as possible to the way in which we taught our students. By this we mean that we wanted to be clear and straightforward, and explain things in a way that lost none of the complexity, or academic rigour of the subject. Over the years this mission has not altered. We feel just as passionate about clear communication as we did back in 1997. However, things in the world of business and management education have...

Bartjan Pennink

Shailendra Bhowmik

This essay examines the philosophical considerations (Stokes & Wall, 2015) such as ontological, epistemological, axiological and paradigmatic basics in the context of management research by discussing and providing examples of inductive and deductive approaches.

Dr Jeff McCarthy

This reflective thought paper considers approaches to doing business research that are discussed in the extant literature. The purpose is to stimulate debate by reflecting on the process of developing a research methodology, drawing on evidence from my own experiences of conducting research into social media in football. The paper questions the ‘top-down’ linear approach encouraged by research methods texts and usually evident in the presentation of research (Theses, Journals, and Conferences). It is suggested that the developing of a research methodology can be ‘bottom-up’ and iterative, thus posing challenges for the researcher to present such work in the more common style of a post-hoc rationalisation. In doing so, the paper makes a contribution to business research methodology and invites fellow researchers to share their views and experiences, for the benefit of early career researchers. Keywords: Business research, method, methodology, interview.

Veiko Locos

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