speech writer career

How to become a speechwriter

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How to become a Speechwriter

Becoming a speechwriter requires a combination of writing skills, communication expertise, and subject matter knowledge. Here are the steps you can take to become a speechwriter:

• Develop your writing skills: As a speechwriter, your primary job is to write speeches that are compelling and impactful. Start by improving your writing skills by reading extensively, practicing writing on a regular basis, and studying the elements of effective speechwriting. Take classes or obtain a degree in writing , journalism , or communications to hone your skills.
• Gain knowledge of a particular subject: Speechwriters are often hired to write speeches on specific topics, such as politics, business, or social issues. Gain knowledge and expertise in a particular subject by reading books, journals, and newspapers, attending seminars and conferences, and conducting research on the topic.
• Network with professionals: Attend events and conferences related to speechwriting and communication to connect with professionals in the industry. Join relevant professional organizations and attend their events to meet other speechwriters and gain insights into the industry.
• Gain experience: Start by writing speeches for yourself or for others in your community. Volunteer to write speeches for local politicians, non-profit organizations, or business leaders to gain practical experience. This will also give you the opportunity to build your portfolio and showcase your work to potential clients.
• Build your portfolio: Compile a portfolio of your best work to showcase your skills to potential clients. Include a variety of speeches on different topics, as well as any other writing samples that demonstrate your skills as a writer and communicator.
• Market yourself: Once you have developed your skills and built your portfolio, market yourself to potential clients. Create a website or social media profiles to showcase your work and make it easy for potential clients to find you. Network with professionals in the industry and let them know that you are available for hire.
• Continue learning: Keep up to date with the latest trends and best practices in speechwriting by attending workshops, taking classes, and reading industry publications. This will help you stay ahead of the competition and provide the best possible service to your clients.

Certifications There are a few certifications available for speechwriters, which can help demonstrate their skills and expertise to potential clients or employers. Here are a few examples:

• Certified Speechwriter Program: This program is offered by the Professional Speechwriters Association (PSA) and provides training and certification for speechwriters. The program includes online training courses, mentoring, and a final exam. Those who pass the exam receive the Certified Speechwriter (CSW) designation.
• Executive Communication Management (ECM) Certification: This certification is offered by the International Association of Business Communicators (IABC) and focuses on communication strategy and planning, including speechwriting. To earn the certification, candidates must pass an exam and demonstrate their knowledge and experience in executive communication.
• Toastmasters Speechwriting Certification: Toastmasters International, a nonprofit organization focused on public speaking and leadership, offers a Speechwriting Certification program. The program includes training on speechwriting techniques, feedback on speechwriting assignments, and a final evaluation.

Associations There are several professional associations for speechwriters and communicators, including:

• International Association of Business Communicators (IABC): This organization provides resources and networking opportunities for speechwriters and other communication professionals. They offer conferences, training programs, and a job board.
• National Speakers Association (NSA): The NSA is a professional organization for speakers, trainers, and coaches. They provide resources and support for speechwriters who work with these professionals.
• Professional Speechwriters Association (PSA): The PSA is an international organization for speechwriters. They offer training programs, conferences, and networking opportunities for members.
• American Communication Association (ACA): The ACA is an interdisciplinary organization for communication scholars and professionals. They offer resources and conferences for speechwriters and other communication professionals.
• Public Relations Society of America (PRSA): The PRSA is a professional organization for public relations professionals. They provide resources and support for speechwriters who work in public relations.
• Toastmasters International: Although not specifically a professional association for speechwriters, Toastmasters provides a supportive community for developing speaking and writing skills. Their program includes opportunities to practice and receive feedback on speeches.

Online Resources There are a variety of online resources available for speechwriters to help them develop their skills and improve their craft. Here are a few options to consider:

• The Professional Speechwriters Association: The PSA is an organization that brings together professional speechwriters from all over the world. They offer networking opportunities, training programs, and resources to help speechwriters improve their skills.
• TED Talks: TED Talks are a great resource for speechwriters looking for inspiration and new ideas. You can search their website for talks on specific topics or watch their curated playlists.
• Rhetoric: The Public Speaking Game: This online game is designed to help players improve their public speaking skills. It includes prompts and challenges that encourage players to think on their feet and become more comfortable with impromptu speaking.
• American Rhetoric: This website is a treasure trove of speeches and rhetorical techniques. It includes a database of famous speeches and a section on rhetorical devices, which can be helpful for speechwriters looking to add more impact to their writing.
• Speechwriting 101: This online course from Udemy covers the basics of speechwriting, including how to structure a speech, how to write for different audiences, and how to use rhetorical devices effectively.
• Duarte Academy: Duarte is a well-respected agency that specializes in creating high-impact presentations. Their academy offers a variety of online courses on presentation design and delivery.
• The Art of Charm: This podcast covers a variety of topics related to personal and professional development, including public speaking. It features interviews with experts who offer tips and advice on how to improve your communication skills.

What is a speech writer and how to become one

A speech writer is a professional who creates written materials for political leaders, executives, and other high-ranking individuals to use in public speeches, media appearances, and other public communications. They research and analyze various topics, gather information from experts and senior leaders, and then craft messages that accurately convey the speaker's intended message. They also handle tasks like managing communications strategies, revising collateral materials, and developing talking points.

How long does it takes to become a speech writer?

It typically takes 5-6 years to become a speech writer:

• Years 1-4: Obtain a Bachelor's degree in a relevant field such as English, Communications, Journalism, or Political Science. During this time, learn about writing, research, and critical thinking skills.
• Year 5-6: Gain the necessary work experience. This can include internships or entry-level positions where you write speeches for clients, politicians, or executives. Learn about public speaking, persuasion techniques, and tailoring messages to specific audiences.
• Salary $61,897
• Growth Rate 8%
• Jobs Number 38,009
• Most Common Skill Executive Communications
• Most Common Degree Bachelor's degree
• Best State Washington

Speech Writer career paths

Speech writers often advance their careers by taking on more responsibilities in communications and marketing. They can become communications directors, marketing directors, or even directors of communications and marketing. Some speech writers also move into public relations roles, such as director of public affairs or media relations director. In some cases, they may also take on leadership roles as directors or account directors, or transition into related fields like creative direction or strategic planning.

Key steps to become a speech writer

Explore speech writer education requirements.

The educational requirements for a speech writer are typically a bachelor's degree, with some having master's degrees. According to Dr. Claudia R. Fernández , Clinical Assistant Professor of Spanish and Director of the Spanish Basic Language Program at the University of Illinois-Chicago, "If your major is Spanish or any other language, linguistics or literature, and you want to continue in the field and get a relatively good job in education or in the private industry, most likely, you will need to study a Master's or a Ph.D." This suggests that while a bachelor's degree is often sufficient, a higher degree can open up more opportunities in the field.

Most common speech writer degrees

Bachelor's

Master's

Start to develop specific speech writer skills

Speech writers need a range of skills, including the ability to interview subject matter experts, verify information, and manage the crafting of speeches and remarks. They must also be able to research and write executive-level communications, congressional testimony, and major public remarks. Additionally, they need to develop advance briefing systems, conduct data-driven research, and proofread presentation materials. As Dr. Heidi Laudien Ph.D., Associate Professor at Manhattan College, notes, "It is critical for students to be confident in their academic foundation. An English related field will undoubtedly require strong critical thinking and writing skills."

Complete relevant speech writer training and internships

Research speech writer duties and responsibilities.

Speech writers are responsible for developing and preparing speeches for various purposes, such as public events, media appearances, and congressional testimony. They conduct research to gather information, interview subject matter experts, and verify facts to create engaging and informative content. They also prepare remarks, press releases, and other written materials for senior executives. Speech writers are skilled at condensing complex ideas into clear and concise language, and they often work closely with their clients to ensure that the messaging aligns with their goals and objectives. They must be able to write for different audiences and in different styles, and they need to be able to communicate effectively and efficiently.

• Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
• Coordinate logistics management for signal elements, including securing training sites, movement of personnel, communications, and equipment.
• Work closely with the senator and key staff members to develop editorial content for constituent and stakeholder communications.
• Research and write executive level speeches, PowerPoint presentations and articles for global venues.

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Now it's time to start searching for a speech writer job. Consider the tips below for a successful job search:

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Average speech writer salary

The average Speech Writer salary in the United States is $61,897 per year or $30 per hour. Speech writer salaries range between $43,000 and $87,000 per year.

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Could be paid more. Slow to get started very competitive.

Updated April 25, 2024

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Home / Online Bachelor’s Degree Programs / Online Bachelor’s in Liberal Studies Degree Program / Careers with a Bachelor’s Degree in Liberal Studies / How to Become a Speech Writer

How to Become a Speech Writer How to Become a Speech Writer How to Become a Speech Writer

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Tables of Contents

More Than Words: Speech Writer Job Description

Steps to become a speech writer, key speech writing tips, 4 types of speech writing, what is the typical speech writer salary, why we need speech writers.

Speeches provoke cultural change, memorialize human achievement, and shape monumental events. In the right hands, with the right voice, under the right circumstances, spoken words can inspire, motivate, persuade, or inform the world.

Before the words of a speech are spoken, they are written. Words delivered in a public setting can be powerful. However, to reach their full potential, the words must be considered, measured, and crafted to suit the message and the audience.

This is the mission of a speech writer: to help a speaker effectively deliver a message. Sometimes, the message resonates through history:

“Four score and seven years ago …”

“Ask not what your country can do for you — ask what you can do for your country …”

“I have a dream …”

“Mr. Gorbachev, tear down this wall!”

These words commemorate significant moments in American history: the Civil War, generational upheaval in the 1960s, the civil rights movement, and the end of the Cold War. The words and the associated turning points forever are linked with the famous speakers — Abraham Lincoln, John F. Kennedy, Martin Luther King Jr., and Ronald Reagan.

However, only two of them actually wrote the words they spoke: Lincoln and King. Kennedy, Reagan, and countless other historical figures breathed life into speeches written by others.

Not every speech writer has the opportunity to write for a president or a legendary civil rights leader. A wedding toast, commencement address, keynote presentation at a conference — these speeches won’t necessarily change the course of history, but they’re important to the people delivering them.

Professional speech writers work in every industry to help people in all walks of life deliver clear, concise messages that resonate with an audience. It’s a career that requires a deft touch with words; a passion for digging into the facts; and a desire to help others inform, entertain, or persuade an audience.

A speech writer’s professional focus is communication. Depending on the size and scope of the organization, a speech writer might be responsible for multiple communication-related duties.

These duties might include the following:

• Public relations
• Media relations
• Crisis management
• Internal communications
• Social media

No matter how broad the duties of a writer or communications professional, there are aspects of the job that translate across disciplines. It begins with a mastery of language and the written word.  

Writing and Editing

Strong writing and editing skills are a must for anyone who wishes to pursue a speech writing career. Fortunately, while there is an art to writing and editing, the craft can be taught and improved over time.

Grammar, spelling, and sentence structure count. To effectively deliver a message, a writer must understand the effect words have when delivered out loud in a particular sequence. In this regard, it’s as much about the writer’s “ear” as about the thought process.

While writing and editing a speech, the writer must ask whether the words will elicit the desired emotional response from the audience. Experienced writers have knowledge of the power of certain words and phrases to move listeners. Reading great speeches and other writings can help writers develop an ear for what works.

Researching Facts

Knowing how to write and edit well is only the beginning. A speech must be grounded in facts to reach its full potential.

Facts that support the message should be researched first. For example, Peter Robinson, one of Reagan’s speech writers, spent time in Berlin before he wrote Reagan’s “Tear Down This Wall” speech in 1987. During his  preliminary research , Robinson spoke with a U.S. diplomat in West Berlin, took a helicopter flight over the city, and conversed with German citizens.

Robinson devised the famous challenge — “Mr. Gorbachev, tear down this wall!” — after noticing the bleak conditions on the East Berlin side of the wall and hearing the sentiment expressed by a German dinner companion.

The work Robinson put into the research led to one of the most memorable public statements by a U.S. president in the 20th century. By 1989, the people of Berlin were free to cross the once-formidable barrier.

Robinson’s work on the speech was an excellent example of how thorough research became the foundation for a speech that marked a historical turning point.

Conducting Interviews

In addition to learning as much as possible about the topic through research, a speech writer must know how a speaker talks and what message the speaker wishes to deliver. One way to learn this is to conduct an interview.

There are two types of interview questions: fact-finding and open-ended.

Fact-finding questions are intended to learn details about the speaker’s expertise in the topic. This can include education, work experience, or research projects.

Open-ended questions are intended to provide detail, color, and anecdotes that might provide the audience with emotional access to the speaker’s point of view. This might include information about how and why the speaker became interested in the topic, or it might be a relevant story about the topic drawn from the speaker’s life.

An interview with the speaker also gives the writer insight into the speaker’s speech patterns and personality. This kind of information enables the writer to capture the rhythm of the speaker’s voice.

Writing and Editing Resources

• American Rhetoric: Top 100 Speeches
• Scribbr: List of Credible Sources for Research

Back To Top

Many speech writers begin their careers either as communications specialists (public relations, journalism, academia) or as experts in a particular industry with a flair for writing. Rarely will someone step into the job and start writing for heads of state or CEOs.

As with any career, there’s a known trajectory to follow as regards educational requirements, work experience, and soft skills needed to succeed. The important thing for an aspiring speech writer to remember is to set career goals early and take the appropriate steps along the way to achieve those goals.

Educational Requirements for Speech Writers

Speech writers may benefit from a bachelor’s degree in journalism, communications, or English, as well as a liberal studies degree with a concentration in writing or marketing. It’s important to study writing, editing, rhetoric, debate techniques, and other topics related to public speaking and speech writing.

In addition to honing the craft of writing, an aspiring speech writer might pursue a course of study related to a specific topic. This could entail earning a minor in a broad topic, such as history or political science. Another educational route might be in-depth study of a specialized topic, such as a technical field or law.

Recommended Work Experience for Speech Writers

Work experience is particularly important for an aspiring speech writer. A writer with a high level of expertise in a topic brings authority to the job.

Some of the finest speech writers in American history were lawyers: Ted Sorenson (JFK) was one. Others, such as Peggy Noonan (Reagan), were journalists or ghostwriters before they entered the inner circle of world leaders.

Professional speech writer Brent Kerrigan, writing an  essay on speech writing as a career  for the public relations firm Ragan, said that the best way to get started with speech writing work experience is to “find somebody who needs a speech written, and write it for them.”

Kerrigan went on to write that “becoming an expert in anything takes practice.” His advice is to seek out busy public officials and company leaders who regularly make speeches but lack the time to write them, and offer your services.

Nonwriting Skills to Cultivate

It’s not enough for an aspiring speech writer to perfect the craft of writing and to learn as much as possible about a relevant topic. As with all careers, finding the right job requires building a well-connected professional network.

According to the Labor Department’s Occupational Outlook Handbook  entry for writers and authors , the soft skills writers should cultivate include adaptability, creativity, determination, critical thinking, social perceptiveness, and the ability to persuade others.

Writing begins with a plan. Sometimes the plan is depicted by an outline. Sometimes it’s simply a set of notes on a piece of paper.

The beginning stages of writing a speech require a lot of thinking. It helps to have a solid foundation of knowledge about the topic and the speaker going into the process.

Here are a few tips for developing a speech that can resonate with an audience.

Determine the Message

Why is a speech necessary? What does the speaker want to say? What action is intended for audience members to take after they hear the speech?

Answering these questions in the early stages of speech writing will allow the writer to find clarity of purpose. Reagan’s “Tear Down This Wall” speech provides an excellent example of how a writer worked to develop a concise, compelling message.

According to Robinson, the speech was originally intended to commemorate the 750th anniversary of the city of Berlin. In 1987, the Cold War between the U.S. and the Soviet Union was coming to a head, but the Berlin Wall remained a symbol of oppression.

Robinson, as well as Reagan’s other advisors, chose that moment to send a message of support for the people of East Germany. It was a seminal moment in the Reagan presidency and a powerful milestone in U.S.-Soviet relations.

Understand the Audience

An important factor in determining the message is understanding the makeup of the intended audience. In most cases, the audience for a speech will consist of the people present for the event. However, all speeches have multiple audiences: those present, those who will read the text only, those who will view some or all of the speech later on video, and all future generations.

Each element of the larger “audience” should be taken into consideration when a writer sits down to determine the tone, voice, and length of a speech. Audience makeup determines not only the words that are written but also the way a speaker is intended to deliver those words.

Will the message be couched in humor? Will the tone be completely serious? How big is the in-person audience? How knowledgeable are the audience members about the topic? Are the audience members sympathetic or adversarial toward the speaker?

All of these questions and more are important to answer when creating the framework and shaping the message of a speech.

Use Research to Support the Message

Research forms the core of the speech. It’s as simple as no research, no speech.

However, supporting the message with research isn’t merely a matter of throwing together a list of related facts. The information gathered during the research process must be organized so the message can be supported logically, clearly, and convincingly.

One way to effectively use research is to create a list of questions related to the topic and use examples pulled from the research to provide the answers. The questions should be prioritized based on urgency: What does the audience most want or need to hear?

The structure of the speech will depend, in part, on how the writer and speaker decide to present the facts learned through research. A well-researched fact presented at the right time can capture attention and provide an air of authority to the speaker.

Show Personality to Connect

Attorney and author Sarah Hurwitz was the primary speech writer for former first lady Michelle Obama. Prior to that, Hurwitz wrote speeches for former President Barack Obama when he was a presidential candidate, Hillary Clinton, and other prominent politicians.

In an  interview about speech writing with the Wharton School of the University of Pennsylvania , Hurwitz described how she and Michelle Obama used details to show — rather than tell — a relevant anecdote.

“I think details are so incredibly important,” Hurwitz told the Wharton interviewer. “When she tells the story of her father who had multiple sclerosis and worked at the city water plant, she could say, ‘You know, my dad had MS. He worked at the plant. He worked really hard. He sacrificed a lot.’ That’s all just sort of telling. I don’t really see him. But instead what she said in some of her speeches was, ‘You know, as my dad got sicker it got harder for him to get dressed in the morning. He would wake up an hour early so that he could slowly button his shirt. He would drag himself across the room with two canes to give my mom a kiss.’”

Through the use of colorful, vivid details about an experience, Hurwitz helped her subject reveal her personality as a way of connecting to the audience.

Speech Writing Resources

• Public Affairs Council: Speechwriting 101 — Writing an Effective Speech
• Medium: “Orations Worth Ovations — The Olive Branch as a Weapon”
• ThoughtCo: “How to Organize Research Notes”

Speeches can be categorized by delivery style, writing style, and purpose. It’s important to know ahead of time what type of speech will be written, because the type has a bearing on word choice, tone, and many other elements of the speech.

To determine the type of speech to write, first answer questions such as:

• Is the speech intended to elicit an emotion or trigger a specific action?
• Does the speaker want to stick to the script or talk off the cuff?
• Will the speaker be required to defend an opinion?
• Will the speaker be alone on the podium, or will others talk?

Answers to these and other relevant questions will provide guidance about what type of speech to write. The more details writers know about the context of the event, the more likely they’ll craft an effective speech.

Here are four common types of speeches with examples of when each should be used.

Informative Speech Writing

An informative speech is used to explain a concept, describe an object or objects, or provide context for an event or a social movement. For example, a CEO might want to deliver an informative speech at a shareholder event or share details about an annual report with employees.

An effective informative speech presents facts in a concise, easily understood format. One potential challenge for the writer of an informative speech is to capture and maintain the interest of the audience. A dry recitation of facts seldom makes for a memorable or an effective speech.

Persuasive Speech Writing

A persuasive speech is used in an effort to convince an audience to support an idea or take a specific action. Types of persuasive speeches include opening or closing arguments in a criminal trial, an opening or a closing statement in a debate, and a sales presentation.

Persuasive speeches use rhetorical devices to create a sense of intimacy with the audience. The words used, the tone of voice, the volume, the physical gestures, eye contact — all of these devices can create a connection and engender trust with the audience.

The greater the connection, the more likely the audience is to be persuaded by the arguments being presented.

Motivational Speech Writing

A motivational speech is used to convince an audience to take specific action, particularly action that’s designed to engineer change of some sort. This type of speech is also used to elicit an emotional response to a particular cause or purpose.

Motivational speakers know how to connect with an audience on an emotional level. They help audience members understand an obstacle, recognize how that obstacle affects them, and determine ways to overcome that obstacle.

Motivational speeches are good for commencement addresses, recruiting drives, and charity drives. Coaches and managers also make motivational speeches before games and matches to help players focus their emotions toward success on the field of play.

Demonstrative Speech Writing

A demonstrative speech is used to show the audience how to do, build, or create something. A demonstrative speaker is typically an expert in the field who’s sharing knowledge or demonstrating how audience members can attain knowledge for themselves.

A demonstrative speech often requires visual aids, such as a slideshow or stage props. The speaker typically provides context for the demonstration with an introduction, and then gives the presentation. Sometimes, the speaker will open the floor to audience questions.

A demonstrative speech might be used by a salesperson to show how a product is used, by an inventor to show how a new device was created, or by a professional instructor to show how to use a piece of equipment.

Additional Tips for Writing Different Speech Types

• Your Dictionary: 5 Steps for Writing an Informative Speech
• Lifehack: “Ultimate Guide to Persuasive Speech (Hook and Influence an Audience) ”
• Houston Chronicle : “The Key Components of a Motivational Speech”
• Purdue University: Tips for Effective Demonstrations

Salaries for speech writers vary widely in the U.S. Wages can be determined by factors such as the prominence of the client or employer, professional experience, and the complexity or relevance of the speech topics.

According to a 2011 report in  The   Washington Post , Obama speech writer Jon Favreau earned $172,200 annually — the same salary as some of the former president’s top advisors. An expert freelance speech writer who crafts minor speeches for businesses or personal use might charge by the word, hour, page, or speech.

According to the U.S. Bureau of Labor Statistics (BLS), writers and authors ― speech writers among them ― were paid a median salary of $63,200 in 2019. Salaries and job opportunities are affected by factors such as geography, job market, and economic conditions.

BLS employment projections for writers and authors show that the number of positions nationwide is expected to hold steady at about 123,000 from 2018 to 2028. In a related field, media and communication workers, BLS projections indicate a 4% increase in positions from 2018 to 2028.

The history of the U.S. can be told through its famous speeches.

George Washington’s farewell address created the precedent of the peaceful transition of power in the federal government. Frederick Douglass gave voice to the enslaved and momentum to the abolitionist movement with his 1852 speech “ What to the Slave Is the Fourth of July? ”

The Lincoln-Douglas debates in the 1850s led to Lincoln’s victory in the 1860 presidential election, an event that helped trigger the Civil War. Then President Franklin D. Roosevelt offered motivation and encouragement with his inaugural address, with its famous line “the only thing we have to fear is fear itself.”

MLK delivered perhaps the most influential speech in American history on the steps of the Lincoln Memorial in 1963, giving impetus to the civil rights movement.

We remember the speakers, and rightfully so. They were front and center, delivering the words that shifted history.

However, before the words could be spoken, before history could be made, someone had to write the speeches. Someone had to, as Hurwitz advises, “say something true.”

That’s the role of the speech writer: to distill the facts and provide the words that allow the speaker to serve as an effective, persuasive, entertaining messenger.

“Whether you were giving a speech to 1,000 people or talking to your board or leading an informal meeting, it’s really important to say something that is clearly and glaringly true,” Hurwitz said. “I think that it makes people trust you. It makes them respect you. It shows your authenticity. I think it makes you credible and it’s a really good way to start. I’d say it’s also a good way to continue and end a speech.”

Houston Chronicle , “Speechwriter Job Description”

Houston Chronicle , “The Key Components of a Motivational Speech”

National Archives, “Tear Down This Wall”

PayScale, Average Speech Writer Salary

PRSA, “Your Speech Writer: An Operator’s Manual”

Public Affairs Council, Speechwriting 101: Writing an Effective Speech

Public Affairs Council, “Speechwriting: Getting to a Perfect Fit”

Ragan, “Want to Become a Speechwriter? Step 1: Write Speeches”

Textbroker, Speechwriting

The Manual, “10 Famous Speeches That Stand the Test of Time”

Time , “‘He Had Transformed’: What It Was Like to Watch Martin Luther King Jr. Give the ‘I Have a Dream’ Speech”

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Speech Writer

Speech Writer researches, drafts, writes, and edits a variety of speeches, talking points, press statements, web content, news releases, and other materials for executives. Translates the ideas, objectives, position, and management philosophy into messaging that relates to the topic, speaker, and intended audience. Being a Speech Writer ensures consistent messaging strategy and brand identity are included in every piece. Provides subject matter expertise in delivering presentations and speeches Requires a bachelor's degree. Additionally, Speech Writer typically reports to a manager. The Speech Writer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Speech Writer typically requires 4-7 years of related experience.

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Speech Writer Job Description

Speech writers create and edit speeches for different occasions and purposes. They can be employed in the corporate, political, or PR sectors, or do freelance work for other organizations. Speech writers also conduct research and will on occasion spend time with the person who will be delivering the speech.

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Speech Writer Job Description Template

We are searching for a skillful speech writer to craft speeches and presentations for our company. The speech writer’s responsibilities include preparing speeches suited to the audience and platform, completing revisions according to client feedback, and meeting all deadlines. You should be able to analyze the voice and tone of the speaker and prepare a speech best suited to them.

To be successful as a speech writer, you should be detail-orientated and have excellent research skills. Outstanding candidates are aware of language subtleties and always craft their speeches with the audience in mind.

Speech Writer Responsibilities:

• Understanding written briefs and meeting with clients to discuss the specifics of the speech, which may include structure, points of emphasis, appropriate humor, content, and overall style.
• Conducting research to obtain interesting facts and statistics that can be used in the speech.
• Submitting the speech outline and subsequent drafts for approval.
• Rehearsing or practicing the speech out loud to get a sense of how well it works and whether it is suited to the speaker or not.
• Ensuring that the speech is conversational and that the objectives will be clear to the audience.
• Double-checking that the speech is in a suitable format to be read off cue cards or a teleprompter.
• Ensuring the speaker is aware of how to incorporate visual aids or props into their speech.
• Scheduling a rehearsal session with the speaker if required and providing them with tips and advice.
• Implementing client feedback and completing any edits to the speech as soon as possible.

Speech Writer Requirements:

• A bachelor’s degree in journalism, English, literature, communications, creative writing, or a similar discipline.
• A master’s degree is preferable.
• Extensive experience in a similar role.
• Excellent research and analytical skills.
• A good understanding of public speaking.
• The ability to remain resilient and complete multiple revisions if needed.
• Superb written and verbal communication skills.
• Excellent attention to detail.

Related Articles:

Writer job description, freelance writer job description, speech writer interview questions, writer interview questions, freelance writer interview questions.

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Full Text: Harrison Butker of Kansas City Chiefs Graduation Speech

The Super Bowl champ and kicker spoke about the dignity of life, masculinity, and the most important role of all: motherhood.

Editor’s Note: Harrison Butker, 28, the placekicker for the Kansas City Chiefs of the National Football League, delivered the commencement address at Benedictine College in Atchison, Kansas, on Saturday, May 11, 2024. A transcript of his remarks is below.

Ladies and gentlemen of the Class of 2024:  I would like to start off by congratulating all of you for successfully making it to this achievement today. I'm sure your high school graduation was not what you had imagined, and most likely, neither was your first couple years of college.

By making it to this moment through all the adversity thrown your way from COVID, I hope you learned the important lessons that suffering in this life is only temporary. As a group, you witnessed firsthand how bad leaders who don't stay in their lane can have a negative impact on society. It is through this lens that I want to take stock of how we got to where we are, and where we want to go as citizens and, yes, as Catholics. One last thing before I begin, I want to be sure to thank President Minnis and the board for their invitation to speak.

When President Minnis first reached out a couple of months ago, I had originally said No. You see, last year I gave the commencement address at my alma mater, Georgia Tech, and I felt that one graduation speech was more than enough, especially for someone who isn't a professional speaker. But of course, President Minnis used his gift of persuasion. [ Laughter ] It spoke to the many challenges you all faced throughout the COVID fiasco ,and how you missed out on so many milestones the rest of us older people have taken for granted. While COVID might have played a large role throughout your formative years, it is not unique. Bad policies and poor leadership have negatively impacted major life issues. Things like abortion, IVF, surrogacy, euthanasia, as well as a growing support for degenerate cultural values in media, all stem from the pervasiveness of disorder.

Our own nation is led by a man who publicly and proudly proclaims his Catholic faith, but at the same time is delusional enough to make the Sign of the Cross during a pro- abortion rally. He has been so vocal in his support for the murder of innocent babies that I'm sure to many people it appears that you can be both Catholic and pro-choice.

He is not alone. From the man behind the COVID lockdowns to the people pushing dangerous gender ideologies onto the youth of America, they all have a glaring thing in common. They are Catholic. This is an important reminder that being Catholic alone doesn't cut it.

These are the sorts of things we are told in polite society to not bring up. You know, the difficult and unpleasant things. But if we are going to be men and women for this time in history, we need to stop pretending that the "Church of Nice" is a winning proposition. We must always speak and act in charity, but never mistake charity for cowardice.

It is safe to say that over the past few years, I have gained quite the reputation for speaking my mind. I never envisioned myself, nor wanted, to have this sort of a platform, but God has given it to me, so I have no other choice but to embrace it and preach more hard truths about accepting your lane and staying in it.

As members of the Church founded by Jesus Christ, it is our duty and ultimately privilege to be authentically and unapologetically Catholic. Don't be mistaken, even within the Church, people in polite Catholic circles will try to persuade you to remain silent. There even was an award-winning film called Silence , made by a fellow Catholic, wherein one of the main characters, a Jesuit priest, abandoned the Church, and as an apostate when he died is seen grasping a crucifix, quiet and unknown to anyone but God. As a friend of Benedictine College, His Excellency Bishop Robert Barron, said in his review of the film, it was exactly what the cultural elite want to see in Christianity -- private, hidden away, and harmless.

Our Catholic faith has always been countercultural. Our Lord, along with countless followers, were all put to death for their adherence to her teachings. The world around us says that we should keep our beliefs to ourselves whenever they go against the tyranny of diversity, equity, and inclusion. We fear speaking truth, because now, unfortunately, truth is in the minority. Congress just passed a bill where stating something as basic as the biblical teaching of who killed Jesus could land you in jail.

But make no mistake, before we even attempt to fix any of the issues plaguing society, we must first get our own house in order, and it starts with our leaders. The bishops and priests appointed by God as our spiritual fathers must be rightly ordered. There is not enough time today for me to list all the stories of priests and bishops misleading their flocks, but none of us can blame ignorance anymore and just blindly proclaim that “That's what Father said.” Because sadly, many priests we are looking to for leadership are the same ones who prioritize their hobbies or even photos with their dogs and matching outfits for the parish directory.

It's easy for us laymen and women to think that in order for us to be holy, that we must be active in our parish and try to fix it. Yes, we absolutely should be involved in supporting our parishes, but we cannot be the source for our parish priests to lean on to help with their problems. Just as we look at the relationship between a father and his son, so too should we look at the relationship between a priest and his people. It would not be appropriate for me to always be looking to my son for help when it is my job as his father to lead him.

St. Josemaría Escrivá states that priests are ordained to serve, and should not yield to temptation to imitate laypeople, but to be priests through and through. Tragically, so many priests revolve much of their happiness from the adulation they receive from their parishioners, and in searching for this, they let their guard down and become overly familiar. This undue familiarity will prove to be problematic every time, because as my teammate's girlfriend says, familiarity breeds contempt. [ Laughter ]

Saint Josemaría continues that some want to see the priest as just another man. That is not so. They want to find in the priest those virtues proper to every Christian, and indeed every honorable man:  understanding, justice, a life of work — priestly work, in this instance — and good manners. It is not prudent as the laity for us to consume ourselves in becoming amateur theologians so that we can decipher this or that theological teaching — unless, of course, you are a theology major. We must be intentional with our focus on our state in life and our own vocation. And for most of us, that's as married men and women. Still, we have so many great resources at our fingertips that it doesn't take long to find traditional and timeless teachings that haven't been ambiguously reworded for our times. Plus, there are still many good and holy priests, and it's up to us to seek them out.

The chaos of the world is unfortunately reflected in the chaos in our parishes, and sadly, in our cathedrals too. As we saw during the pandemic, too many bishops were not leaders at all. They were motivated by fear, fear of being sued, fear of being removed, fear of being disliked. They showed by their actions, intentional or unintentional, that the sacraments don't actually matter. Because of this, countless people died alone, without access to the sacraments, and it's a tragedy we must never forget. As Catholics, we can look to so many examples of heroic shepherds who gave their lives for their people, and ultimately, the Church. We cannot buy into the lie that the things we experienced during COVID were appropriate. Over the centuries, there have been great wars, great famines, and yes, even great diseases, all that came with a level of lethality and danger. But in each of those examples, Church leaders leaned into their vocations and ensured that their people received the sacraments.

Great saints like St. Damien of Molokai, who knew the dangers of his ministry, stayed for 11 years as a spiritual leader to the leper colonies of Hawaii. His heroism is looked at today as something set apart and unique, when ideally it should not be unique at all. For as a father loves his child, so a shepherd should love his spiritual children, too.

That goes even more so for our bishops, these men who are present-day apostles. Our bishops once had adoring crowds of people kissing their rings and taking in their every word, but now relegate themselves to a position of inconsequential existence. Now, when a bishop of a diocese or the bishop's conference as a whole puts out an important document on this matter or that, nobody even takes a moment to read it, let alone follow it.

No. Today, our shepherds are far more concerned with keeping the doors open to the chancery than they are with saying the difficult stuff out loud. It seems that the only time you hear from your bishops is when it's time for the annual appeal, whereas we need our bishops to be vocal about the teachings of the Church, setting aside their own personal comfort and embracing their cross. Our bishops are not politicians but shepherds, so instead of fitting in the world by going along to get along, they too need to stay in their lane and lead.

I say all of this not from a place of anger, as we get the leaders we deserve. But this does make me reflect on staying in my lane and focusing on my own vocation and how I can be a better father and husband and live in the world but not be of it. Focusing on my vocation while praying and fasting for these men will do more for the Church than me complaining about her leaders.

Because there seems to be so much confusion coming from our leaders, there needs to be concrete examples for people to look to in places like Benedictine, a little Kansas college built high on a bluff above the Missouri River, are showing the world how an ordered, Christ-centered existence is the recipe for success. You need to look no further than the examples all around this campus, where over the past 20 years, enrollment has doubled, construction and revitalization are a constant part of life, and people, the students, the faculty and staff, are thriving. This didn't happen by chance. In a deliberate movement to embrace traditional Catholic values, Benedictine has gone from just another liberal arts school with nothing to set it apart to a thriving beacon of light and a reminder to us all that when you embrace tradition, success — worldly and spiritual — will follow.

I am certain the reporters at the AP could not have imagined that their attempt to rebuke and embarrass places and people like those here at Benedictine wouldn't be met with anger, but instead met with excitement and pride. Not the deadly sin sort of pride that has an entire month dedicated to it, but the true God-centered pride that is cooperating with the Holy Ghost to glorify him. Reading that article now shared all over the world, we see that in the complete surrender of self and a turning towards Christ, you will find happiness. Right here in a little town in Kansas, we find many inspiring laypeople using their talents.

President Minnis, Dr. [Andrew] Swafford, and Dr. [Jared] Zimmerer are a few great examples right here on this very campus that will keep the light of Christ burning bright for generations to come. Being locked in with your vocation and staying in your lane is going to be the surest way for you to find true happiness and peace in this life.

It is essential that we focus on our own state in life, whether that be as a layperson, a priest, or religious. Ladies and gentlemen of the class of 2024, you are sitting at the edge of the rest of your lives. Each of you has the potential to leave a legacy that transcends yourselves and this era of human existence. In the small ways, by living out your vocation, you will ensure that God's Church continues and the world is enlightened by your example.

For the ladies present today, congratulations on an amazing accomplishment. You should be proud of all that you have achieved to this point in your young lives. I want to speak directly to you briefly because I think it is you, the women, who have had the most diabolical lies told to you. How many of you are sitting here now about to cross this stage and are thinking about all the promotions and titles you are going to get in your career? Some of you may go on to lead successful careers in the world, but I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world.

I can tell you that my beautiful wife, Isabelle, would be the first to say that her life truly started when she began living her vocation as a wife and as a mother. I'm on the stage today and able to be the man I am because I have a wife who leans into her vocation. I'm beyond blessed with the many talents God has given me, but it cannot be overstated that all of my success is made possible because a girl I met in band class back in middle school would convert to the faith, become my wife, and embrace one of the most important titles of all: homemaker.

[ Applause lasting 18 seconds ]

She is a primary educator to our children. She is the one who ensures I never let football or my business become a distraction from that of a husband and father. She is the person that knows me best at my core, and it is through our marriage that, Lord willing, we will both attain salvation.

I say all of this to you because I have seen it firsthand how much happier someone can be when they disregard the outside noise and move closer and closer to God's will in their life. Isabelle's dream of having a career might not have come true, but if you asked her today if she has any regrets on her decision, she would laugh out loud, without hesitation, and say, “Heck, No.”

As a man who gets a lot of praise and has been given a platform to speak to audiences like this one today, I pray that I always use my voice for God and not for myself. Everything I am saying to you is not from a place of wisdom, but rather a place of experience. I am hopeful that these words will be seen as those from a man, not much older than you, who feels it is imperative that this class, this generation, and this time in our society must stop pretending that the things we see around us are normal.

Heterodox ideas abound even within Catholic circles. But let's be honest, there is nothing good about playing God with having children — whether that be your ideal number or the perfect time to conceive. No matter how you spin it, there is nothing natural about Catholic birth control.

It is only in the past few years that I have grown encouraged to speak more boldly and directly because, as I mentioned earlier, I have leaned into my vocation as a husband and father, and as a man.

To the gentlemen here today: Part of what plagues our society is this lie that has been told to you that men are not necessary in the home or in our communities. As men, we set the tone of the culture, and when that is absent, disorder, dysfunction, and chaos set in. This absence of men in the home is what plays a large role in the violence we see all around the nation. Other countries do not have nearly the same absentee father rates as we find here in the U.S., and a correlation could be made in their drastically lower violence rates, as well.

Be unapologetic in your masculinity, fighting against the cultural emasculation of men. Do hard things. Never settle for what is easy. You might have a talent that you don't necessarily enjoy, but if it glorifies God, maybe you should lean into that over something that you might think suits you better. I speak from experience as an introvert who now finds myself as an amateur public speaker and an entrepreneur, something I never thought I'd be when I received my industrial engineering degree.

The road ahead is bright. Things are changing. Society is shifting. And people, young and old, are embracing tradition. Not only has it been my vocation that has helped me and those closest to me, but not surprising to many of you, should be my outspoken embrace of the traditional Latin Mass. I've been very vocal in my love and devotion to the TLM and its necessity for our lives. But what I think gets misunderstood is that people who attend the TLM do so out of pride or preference. I can speak to my own experience, but for most people I have come across within these communities this simply is not true. I do not attend the TLM because I think I am better than others, or for the smells and bells, or even for the love of Latin. I attend the TLM because I believe, just as the God of the Old Testament was pretty particular in how he wanted to be worshipped, the same holds true for us today. It is through the TLM that I encountered order, and began to pursue it in my own life. Aside from the TLM itself, too many of our sacred traditions have been relegated to things of the past, when in my parish, things such as ember days, days when we fast and pray for vocations and for our priests, are still adhered to. The TLM is so essential that I would challenge each of you to pick a place to move where it is readily available.

A lot of people have complaints about the parish or the community, but we should not sacrifice the Mass for community. I prioritize the TLM even if the parish isn't beautiful, the priest isn't great, or the community isn't amazing. I still go to the TLM because I believe the holy sacrifice of the Mass is more important than anything else. I say this knowing full well that when each of you rekindle your knowledge and adherence to many of the church's greatest traditions, you will see how much more colorful and alive your life can and should be.

As you move on from this place and enter into the world, know that you will face many challenges. Sadly, I'm sure many of you know of the countless stories of good and active members of this community who, after graduation and moving away from the Benedictine bubble, have ended up moving in with their boyfriend or girlfriend prior to marriage. Some even leave the Church and abandon God. It is always heartbreaking to hear these stories, and there is a desire to know what happened and what went wrong.

What you must remember is that life is about doing the small things well, setting yourself up for success, and surrounding yourself with people who continually push you to be the best version of you. I say this all the time, that iron sharpens iron. It's a great reminder that those closest to us should be making us better. If you are dating someone who doesn't even share your faith, how do you expect that person to help you become a saint? If your friend group is filled with people who only think about what you're doing next weekend and are not willing to have those difficult conversations, how can they help sharpen you?

As you prepare to enter into the workforce, it is extremely important that you actually think about the places you are moving to. Who is the bishop? What kind of parishes are there? Do they offer the TLM and have priests who embrace their priestly vocation? Cost of living must not be the only arbiter of your choices, for a life without God is not a life at all, and the cost of salvation is worth more than any career.

I'm excited for the future, and I pray that something I have said will resonate as you move on to the next chapter of your life.

Never be afraid to profess the one holy, Catholic, and apostolic Church, for this is the Church that Jesus Christ established, through which we receive sanctifying grace.

I know that my message today had a little less fluff than is expected for these speeches, but I believe that this audience and this venue is the best place to speak openly and honestly about who we are and where we all want to go, which is Heaven.

I thank God for Benedictine College and for the example it provides the world. I thank God for men like President Minnis, who are doing their part for the Kingdom. Come to find out you can have an authentically Catholic college and a thriving football program. [ Laughter and applause ]

Make no mistake: You are entering into mission territory in a post-God world, but you were made for this. And with God by your side and a constant striving for virtue within your vocation, you too can be a saint.

Christ is King.

To the Heights.

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The best Pulitzer leads (or ledes) in 2024

Longtime writing coach Roy Peter Clark gives this year’s award to a gripping narrative about two octogenarians who died in a hurricane

Taken together, this year’s Pulitzer Prize stories were great. Their leads, not so much.

This opinion reflects a bias, a preference for shorter leads, even for longer stories. But doesn’t a long narrative or investigation require a longer lead?

I call to the witness stand Herman Melville: “Call me Ishmael.” And Ralph Ellison: “I am an invisible man.”

Once again, I find myself sifting through the Pulitzer Prize stories looking for that golden lead. Think of it as a spinoff contest: Best Pulitzer Lead ( or “lede,” if you insist ).

No trophy or cash accompanies this prize, only bragging rights, and the opportunity to buy me coffee if you are ever passing through St. Petersburg, Florida.

In past years, I have listed some judging criteria, but have now thrown them out.

No longer will Best Pulitzer Lead be limited to a single writer, or the first story in a series, or a winner rather than a finalist. I read as much as I could from every story available on the Pulitzer website . Sorry, but if I could not make it past your paywall after several tries, you were out.

One big difference among the winners this year, an evolving trend, is that not a single Pulitzer Prize went to a metropolitan daily newspaper in cities like Denver, Dallas or Detroit (and that just covers the Ds!).

In years past, traditional regional newspapers had great writing that won them many prizes. The style and approach to writing and storytelling differed from magazines, and even from some of the largest dailies with the greatest news resources.

It should be no surprise, then, where many of the big prizes are going these days. The New York Times, The Washington Post, The Wall Street Journal, The Atlantic and The New Yorker have the most resources, attract the best practitioners and launch the most impactful investigations.

Even a brief review of 2024 winners reveals that stories are long, long and longer, and in several cases deep, deep and deeper. One result is that leads are growing in length, or being delayed if not buried, and you’d need to hire a clever squirrel to find a nut paragraph.

When I arrived at the St. Pete Times as a writing coach in 1977, I ran into arguments in the newsroom about what constituted a reliable lead. For some, it meant the traditional top of a pyramid of information. Be direct. Don’t waste the reader’s time.

Others favored an opening anecdote followed by a sentence or paragraph that described what that little story meant. Done well, these anecdotal leads still can draw readers in and point them in the right direction. (A common problem with the anecdotal lead, it must be noted, is the way the character or story that charmed us at the top never appears again — a kind of narrative bait and switch.)

By expressing my general disaffection for long leads, even dramatic ones, I do not mean to disparage the worthiness of any of the honored stories. Let’s take, for example, the opening (I won’t call it a lead) of a Pulitzer finalist in Explanatory Journalism created by a collaboration between The Texas Tribune and Pro Publica. With almost X-ray vision, we see the plight of children threatened by a mass shooter at an elementary school.

The byline credits Lomi Kriel, Lexi Churchill, and Jinitzail Hernandez.

The children hid. They dropped to the floor, crouching under desks and countertops, far from the windows. They lined up against the walls, avoiding the elementary school doors that separated them from a mass shooter about a decade older than them. Some held up the blunted scissors that they often used to cut shapes as they prepared to fight. A few grabbed bloodied phones and dialed 911. And as students across the country have been instructed for years, they remained quiet, impossibly quiet. At times, they hushed classmates who screamed in agony from the bullets that tore through their small bodies. Then, they waited. Waited for the adults, whom they could hear in the hallway. If they were just patient, those adults would save them. Hundreds of law enforcement officers descended on Robb Elementary School in Uvalde, that day in May 2022. They, too, waited. They waited for someone, anyone, to tell them what to do. They waited for the right keys and specialized equipment to open doors. They waited out of fear that the lack of ballistic shields and flash-bangs would leave them vulnerable against the power of an AR-15-style rifle. Most astonishingly, they waited for the children’s cries to confirm that people were still alive inside the classrooms.

This is a stunning recreation of events, using a remarkable parallel structure, of kids who knew what to do, and adults who did not have a clue.

As a reader, I have less patience than ever with important information delivered in long paragraphs, especially at the top of the story. Long paragraphs prevent white space from showing, and send a secret message to readers that the content will be hard to get through.

It is enlightening to contrast that narrative approach to one that is more direct. It comes from a news organization I had never heard of (my bad), Mississippi Today. The work was a finalist in the category of Local Reporting .

The byline credits Brian Howey and Nate Rosenfield:

For nearly two decades, a loose band of sheriff’s deputies roamed impoverished neighborhoods across a central Mississippi county, meting out their own version of justice. Narcotics detectives and patrol officers, some who called themselves the Goon Squad, barged into homes in the middle of the night, accusing people inside of dealing drugs. Then they handcuffed or held them at gunpoint and tortured them into confessing or providing information, according to dozens of people who say they endured or witnessed the assaults.

This approach is the opposite of the anecdotal lead. Some call it a summary lead. When a story begins with an anecdote, the reader asks, “Why am I reading this?” or, “Tell me what this means,” or, “Why is it significant?” When a story begins with a summary, the reader says, “Show me the evidence” or, “Give me an example.”

With these two examples earning honorable mention, I am ready to crown the winner of the 2024 Best Pulitzer Lead competition. Once again, it comes from a news organization I had never heard of: The Daily Sun, serving the Villages, a community in central Florida.

Cheers to Curt Hills, Cody Hills and David Corder for their coverage of a county government that blew it in preparing the community for the approach of a killer storm. It was another finalist for Local Reporting . Here is the lead:

Robert and Ilonka Knes, 81 and 82, weren’t ready to run.

That’s it. Two names, two numbers, two uses of “and” with the most powerful phrase at the end, where all readers can see it: “weren’t ready to run.” A good lead is only as good as the story or report that supports it. Let’s take a look at what comes next.

With less than 48 hours to Hurricane Ian’s landfall, Lee County’s schools were still open and its shelters were still closed. Despite the mandatory exodus underway in neighboring counties, there were no evacuation orders here. Not even for the Kneses’ neighborhood of 60-year-old, single-story bungalows just blocks from the ocean. The next day, officials admitted they were wrong. Ian’s bull’s-eye soon zeroed in on the Kneses’ beach. But where were two octogenarians supposed to go now?

That lead turns into what Pulitzer winner Tom French calls a “story engine,” a question that only the story can answer: Who is the murderer? Guilty or not guilty? Dead or alive? An old married couple afraid of an oncoming monster hurricane, with no idea of where to go or what to do … what will happen to them? And why does it matter? Check out what happens next.

So for hours, the couple cowered in their 1,400-square-foot home as Ian battered it with a brutality that blew out all the doors and windows. Then, 14-foot-high walls of water freight-trained through their home and swallowed them both. The violence swept Ilonka away to depths so impassable that her body remained hidden for 97 days. And it buried Robert’s body in his yard, pinned so deeply under his neighbor’s roof that it took a week to find it. His body was identifiable only by his pacemaker. And he was wearing an inflatable life vest. A short evocative lead is followed by a gripping narrative that supports it, followed now by what passes as a nut sentence: During the most powerful hurricane in Florida history, the highest price was paid by the people who needed help the most.

Perhaps this annual dissertation on the effective lead finds me repeating myself. As the shape of news delivery continues to change, perhaps even the idea of a lead feels obsolete in some circles. In the era of sophisticated data visualizations, readers may find online titles and subtitles, at times animated, photographic captions, blurbs and drop-quotes, some that fade in and out like a dream sequence. There is a lot to catch your attention, even before you get to the first sentence of text.

But consider our behavior in bookstores, or at least mine. I visit my favorites at least three times a week. If I am just browsing, I look for a random book cover that catches my eye, especially if it has a compelling title. I pick up the book and feel it. I check the number of pages. I often read a plot summary on the back. I might notice a blurb or two. Then I open to page one and read the first line: “It was a queer, sultry summer, the summer they electrocuted the Rosenbergs, and I didn’t know what I was doing in New York.” I remember the exact moment I read that opening by Sylvia Plath in “The Bell Jar.” Cha-ching! Sold.

I happen to be writing a book with the title “Writing Tools for the College Essay.” High school students can use a strong personal essay to help get them into the college of their choice. It is a powerful genre — 300 to 600 words — with high stakes. A chapter is devoted to grabbing the reader by the throat, a cliché and a violent one at that, but a perfect description of how one essay can stand apart from hundreds of others.

My next-door neighbor, Charley, shared her essay with me, and when I read it, I easily understood how it did the job. This young writer happens to be not a pterodactyl, but polydactyl, which means she was born with an extra toe. Her lead describes how Ernest Hemingway took a white cat, Snow White, with an extra toe to Key West, where colonies of such creatures now thrive. Brainy, for sure, but imagine she had written this lead instead: “I was born on Valentine’s Day with eleven toes.” Could you resist that story?

In conclusion:

• In writing a lead, you have many choices. The GOAT of writing coaches, Donald Murray, said that writers should write five leads for every story. You can then choose the one that reflects the point of the story and attracts the interest of readers.
• After you have written your long lead, try writing a short one. A long story, even a deep investigation, can have a short lead: “Jewelry work in Rhode Island is life at the bottom of industrial America.”
• The lead does not have to be the first thing you write. It can be the last. Readers won’t know the difference.
• An anecdote at the top usually requires a nut statement next: a reason to keep reading the story.
• An opening anecdote works best if that character, action, or setting recurs.
• The nut does not always require a full paragraph. Depending on the scope of the story, it can be a nut word, nut phrase, nut sentence, nut paragraph, even, as Chip Scanlan says, a nut zone.

CNN mourns the loss of commentator Alice Stewart

Stewart, a veteran political adviser who worked on several Republican presidential campaigns, was 58.

Benny Johnson’s claim that Joe Biden set up Donald Trump with classified documents is false

The conservative podcaster claimed the Biden administration framed former President Donald Trump by shipping boxes of classified documents to his home

Opinion | We’re set for the presidential debates. Now what?

The first debate is set for June 27, much earlier than usual. It will appear on CNN. Jake Tapper and Dana Bash will moderate.

The World Health Organization’s pandemic plan won’t end free speech

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How Biden Adopted Trump’s Trade War With China

The president has proposed new barriers to electric vehicles, steel and other goods..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From “The New York Times,” I’m Sabrina Tavernise, and this is “The Daily.”

[MUSIC PLAYING]

Donald Trump upended decades of American policy when he started a trade war with China. Many thought that President Biden would reverse those policies. Instead, he’s stepping them up. Today, my colleague, Jim Tankersley, explains.

It’s Monday, May 13.

Jim, it’s very nice to have you in the studio.

It’s so great to be here, Sabrina. Thank you so much.

So we are going to talk today about something I find very interesting and I know you’ve been following. We’re in the middle of a presidential campaign. You are an economics reporter looking at these two candidates, and you’ve been trying to understand how Trump and Biden are thinking about our number one economic rival, and that is China.

As we know, Trump has been very loud and very clear about his views on China. What about Biden?

Well, no one is going to accuse President Biden of being as loud as former President Trump. But I think he’s actually been fairly clear in a way that might surprise a lot of people about how he sees economic competition with China.

We’re going after China in the wrong way. China is stealing intellectual property. China is conditioning —

And Biden has, kind of surprisingly, sounded a lot, in his own Joe Biden way, like Trump.

They’re not competing. They’re cheating. They’re cheating. And we’ve seen the damage here in America.

He has been very clear that he thinks China is cheating in trade.

The bottom line is I want fair competition with China, not conflict. And we’re in a stronger position to win the economic competition of the 21st century against China or anyone else because we’re investing in America and American workers again. Finally.

And maybe the most surprising thing from a policy perspective is just how much Biden has built on top of the anti-China moves that Trump made and really is the verge of his own sort of trade war with China.

Interesting. So remind us, Jim, what did Trump do when he actually came into office? We, of course, remember Trump really talking about China and banging that drum hard during the campaign, but remind us what he actually did when he came into office.

Yeah, it’s really instructive to start with the campaign, because Trump is talking about China in some very specific ways.

We have a $500 billion deficit, trade deficit, with China. We’re going to turn it around. And we have the cards. Don’t forget —

They’re ripping us off. They’re stealing our jobs.

They’re using our country as a piggy bank to rebuild China, and many other countries are doing the same thing. So we’re losing our good jobs, so many.

The economic context here is the United States has lost a couple of million jobs in what was called the China shock of the early 2000s. And Trump is tapping into that.

But when the Chinese come in, and they want to make great trade deals — and they make the best trade deals, and not anymore. When I’m there, we turn it around, folks. We turn it around. We have —

And what he’s promising as president is that he’s going to bring those jobs back.

I’ll be the greatest jobs president that God ever created. I’ll take them back from China, from Japan.

And not just any jobs, good-paying manufacturing jobs, all of it — clothes, shoes, steel, all of these jobs that have been lost that American workers, particularly in the industrial Midwest, used to do. Trump’s going to bring them back with policy meant to rebalance the trade relationship with China to get a better deal with China.

So he’s saying China is eating our lunch and has been for decades. That’s the reason why factory workers in rural North Carolina don’t have work. It’s those guys. And I’m going to change that.

Right. And he likes to say it’s because our leaders didn’t cut the right deal with them, so I’m going to make a better deal. And to get a better deal, you need leverage. So a year into his presidency, he starts taking steps to amass leverage with China.

And so what does that look like?

Just an hour ago, surrounded by a hand-picked group of steelworkers, President Trump revealed he was not bluffing.

It starts with tariffs. Tariffs are taxes that the government imposes on imports.

Two key global imports into America now face a major new barrier.

Today, I’m defending America’s national security by placing tariffs on foreign imports of steel and aluminum.

And in this case, it’s imports from a lot of different countries, but particularly China.

Let’s take it straight to the White House. The president of the United States announcing new trade tariffs against China. Let’s listen in.

This has been long in the making. You’ve heard —

So Trump starts, in 2018, this series of tariffs that he’s imposing on all sorts of things — washing machines, solar panels, steel, aluminum. I went to Delaware to a lighting store at that time, I remember, where basically everything they sold came from China and was subject to the Trump tariffs, because that’s where lighting was made now.

Interesting.

Hundreds of billions of dollars of Chinese goods now start falling under these Trump tariffs. The Chinese, of course, don’t take this lying down.

China says it is not afraid of a trade war with the US, and it’s fighting back against President Trump with its own tariffs on US goods.

They do their own retaliatory tariffs. Now American exports to China cost more for Chinese consumers. And boom, all of a sudden, we are in the midst of a full-blown trade war between the United States and Beijing.

Right. And that trade war was kind of a shock because for decades, politicians had avoided that kind of policy. It was the consensus of the political class in the United States that there should not be tariffs like that. It should be free trade. And Trump just came in and blew up the consensus.

Yeah. And Sabrina, I may have mentioned this once or 700 times before on this program, but I talk to a lot of economists in my job.

Yeah, it’s weird. I talk to a lot of economists. And in 2018 when this started, there were very, very, very few economists of any political persuasion who thought that imposing all these tariffs were a good idea. Republican economists in particular, this is antithetical to how they think about the world, which is low taxes, free trade. And even Democratic economists who thought they had some problems with the way free trade had been conducted did not think that Trump’s “I’m going to get a better deal” approach was going to work. And so there was a lot of criticism at the time, and a lot of politicians really didn’t like it, a lot of Democrats, many Republicans. And it all added up to just a real, whoa, I don’t think this is going to work.

So that begs the question, did it?

Well, it depends on what you mean by work. Economically, it does not appear to have achieved what Trump wanted. There’s no evidence yet in the best economic research that’s been done on this that enormous amounts of manufacturing jobs came back to the United States because of Trump’s tariffs. There was research, for example, on the tariffs on washing machines. They appear to have helped a couple thousand jobs, manufacturing jobs be created in the United States, but they also raised the price of washing machines for everybody who bought them by enough that each additional job that was created by those tariffs effectively cost consumers, like, $800,000 per job.

There’s like lots of evidence that the sectors Trump was targeting to try to help here, he didn’t. There just wasn’t a lot of employment rebound to the United States. But politically, it really worked. The tariffs were very popular. They had this effect of showing voters in those hollowed-out manufacturing areas that Trump was on their team and that he was fighting for them. Even if they didn’t see the jobs coming back, they felt like he was standing up for them.

So the research suggests this was a savvy political move by Trump. And in the process, it sort of changes the political economic landscape in both parties in the United States.

Right. So Trump made these policies that seemed, for many, many years in the American political system, fringe, isolationist, economically bad, suddenly quite palatable and even desirable to mainstream policymakers.

Yeah. Suddenly getting tough on China is something everyone wants to do across both parties. And so from a political messaging standpoint, being tough on China is now where the mainstream is. But at the same time, there is still big disagreement over whether Trump is getting tough on China in the right way, whether he’s actually being effective at changing the trade relationship with China.

Remember that Trump was imposing these tariffs as a way to get leverage for a better deal with China. Well, he gets a deal of sorts, actually, with the Chinese government, which includes some things about tariffs, and also China agreeing to buy some products from the United States. Trump spins it as this huge win, but nobody else really, including Republicans, acts like Trump has solved the problem that Trump himself has identified. This deal is not enough to make everybody go, well, everything’s great with China now. We can move on to the next thing.

China remains this huge issue. And the question of what is the most effective way to deal with them is still an animating force in politics.

Got it. So politically, huge win, but policy-wise and economically, and fundamentally, the problem of China still very much unresolved.

Absolutely.

So then Biden comes in. What does Biden do? Does he keep the tariffs on?

Biden comes to office, and there remains this real pressure from economists to roll back what they consider to be the ineffective parts of Trump’s trade policy. That includes many of the tariffs. And it’s especially true at a time when almost immediately after Biden takes office, inflation spikes. And so Americans are paying a lot of money for products, and there’s this pressure on Biden, including from inside his administration, to roll back some of the China tariffs to give Americans some relief on prices.

And Biden considers this, but he doesn’t do it. He doesn’t reverse Trump’s tariff policy. In the end, he’s actually building on it.

We’ll be right back.

So Jim, you said that Biden is actually building on Trump’s anti-China policy. What exactly does that look like?

So Biden builds on the Trump China policy in three key ways, but he does it with a really specific goal that I just want you to keep in mind as we talk about all of this, which is that Biden isn’t just trying to beat China on everything. He’s not trying to cut a better deal. Biden is trying to beat China in a specific race to own the clean-energy future.

Clean energy.

Yeah. So keep that in mind, clean energy. And the animating force behind all of the things Biden does with China is that Biden wants to beat China on what he thinks are the jobs of the future, and that’s green technology.

Got it. OK. So what does he do first?

OK. Thing number one — let’s talk about the tariffs. He does not roll them back. And actually, he builds on them. For years, for the most part, he just lets the tariffs be. His administration reviews them. And it’s only now, this week, when his administration is going to actually act on the tariffs. And what they’re going to do is raise some of them. They’re going to raise them on strategic green tech things, like electric vehicles, in order to make them more expensive.

And I think it’s important to know the backdrop here, which is since Biden has taken office, China has started flooding global markets with really low-cost green technologies. Solar panels, electric vehicles are the two really big ones. And Biden’s aides are terrified that those imports are going to wash over the United States and basically wipe out American automakers, solar panel manufacturers, that essentially, if Americans can just buy super-cheap stuff from China, they’re not going to buy it from American factories. Those factories are going to go out of business.

So Biden’s goal of manufacturing jobs in clean energy, China is really threatening that by dumping all these products on the American market.

Exactly. And so what he wants to do is protect those factories with tariffs. And that means increasing the tariffs that Trump put on electric vehicles in hopes that American consumers will find them too expensive to buy.

But doesn’t that go against Biden’s goal of clean energy and things better for the environment? Lots of mass-market electric vehicles into the United States would seem to advance that goal. And here, he’s saying, no, you can’t come in.

Right, because Biden isn’t just trying to reduce emissions at all costs. He wants to reduce emissions while boosting American manufacturing jobs. He doesn’t want China to get a monopoly in these areas. And he’s also, in particular, worried about the politics of lost American manufacturing jobs. So Biden does not want to just let you buy cheaper Chinese technologies, even if that means reducing emissions.

He wants to boost American manufacturing of those things to compete with China, which brings us to our second thing that Biden has done to build on Trump’s China policy, which is that Biden has started to act like the Chinese government in particular areas by showering American manufacturers with subsidies.

I see. So dumping government money into American businesses.

Yes, tax incentives, direct grants. This is a way that China has, in the past decades, built its manufacturing dominance, is with state support for factories. Biden is trying to do that in particular targeted industries, including electric vehicles, solar power, wind power, semiconductors. Biden has passed a bunch of legislation that showers those sectors with incentives and government support in hopes of growing up much faster American industry.

Got it. So basically, Biden is trying to beat China at its own game.

Yeah, he’s essentially using tariffs to build a fortress around American industry so that he can train the troops to fight the clean energy battle with China.

And the troops being American companies.

Yes. It’s like, we’re going to give them protection — protectionist policy — in order to get up to size, get up to strength as an army in this battle for clean energy dominance against the Chinese.

Got it. So he’s trying to build up the fortress. What’s the third thing Biden does? You mentioned three things.

Biden does not want the United States going it alone against China. He’s trying to build an international coalition, wealthy countries and some other emerging countries that are going to take on China and try to stop the Chinese from using their trade playbook to take over all these new emerging industrial markets.

But, Jim, why? What does the US get from bringing our allies into this trade war? Why does the US want that?

Some of this really is about stopping China from gaining access to new markets. It’s like, if you put the low-cost Chinese exports on a boat, and it’s going around the world, looking for a dock to stop and offload the stuff and sell it, Biden wants barriers up at every possible port. And he wants factories in those places that are competing with the Chinese.

And a crucial fact to know here is that the United States and Europe, they are behind China when it comes to clean-energy technology. The Chinese government has invested a lot more than America and Europe in building up its industrial capacity for clean energy. So America and its allies want to deny China dominance of those markets and to build up their own access to them.

And they’re behind, so they’ve got to get going. It’s like they’re in a race, and they’re trailing.

Yeah, it’s an economic race to own these industries, and it’s that global emissions race. They also want to be bringing down fossil-fuel emissions faster than they currently are, and this is their plan.

So I guess, Jim, the question in my mind is, Trump effectively broke the seal, right? He started all of these tariffs. He started this trade war with China. But he did it in this kind of jackhammer, non-targeted way, and it didn’t really work economically. Now Biden is taking it a step further. But the question is, is his effort here going to work?

The answer to whether it’s going to work really depends on what your goals are. And Biden and Trump have very different goals. If Trump wins the White House back, he has made very clear that his goal is to try to rip the United States trade relationship with China even more than he already has. He just wants less trade with China and more stuff of all types made in the United States that used to be made in China. That’s a very difficult goal, but it’s not Biden’s goal.

Biden’s goal is that he wants America to make more stuff in these targeted industries. And there is real skepticism from free-market economists that his industrial policies will work on that, but there’s a lot of enthusiasm for it from a new strain of Democratic economists, in particular, who believe that the only chance Biden has to make that work is by pulling all of these levers, by doing the big subsidies and by putting up the tariffs, that you have to have both the troops training and the wall around them. And if it’s going to work, he has to build on the Trump policies. And so I guess you’re asking, will it work? It may be dependent upon just how far he’s willing to go on the subsidies and the barriers.

There’s a chance of it.

So, Jim, at the highest level, whatever the economic outcome here, it strikes me that these moves by Biden are pretty remarkably different from the policies of the Democratic Party over the decades, really going in the opposite direction. I’m thinking of Bill Clinton and NAFTA in the 1990s. Free trade was the real central mantra of the Democratic Party, really of both parties.

Yeah, and Biden is a real break from Clinton. And Clinton was the one who actually signed the law that really opened up trade with China, and Biden’s a break from that. He’s a break from even President Obama when he was vice president. Biden is doing something different. He’s breaking from that Democratic tradition, and he’s building on what Trump did, but with some throwback elements to it from the Roosevelt administration and the Eisenhower administration. This is this grand American tradition of industrial policy that gave us the space race and the interstate highway system. It’s the idea of using the power of the federal government to build up specific industrial capacities. It was in vogue for a time. It fell out of fashion and was replaced by this idea that the government should get out of the way, and you let the free market drive innovation. And now that industrial policy idea is back in vogue, and Biden is doing it.

So it isn’t just a shift or an evolution. It’s actually a return to big government spending of the ‘30s and the ‘40s and the ‘50s of American industrialism of that era. So what goes around comes around.

Yeah, and it’s a return to that older economic theory with new elements. And it’s in part because of the almost jealousy that American policymakers have of China and the success that it’s had building up its own industrial base. But it also has this political element to it. It’s, in part, animated by the success that Trump had making China an issue with working-class American voters.

You didn’t have to lose your job to China to feel like China was a stand-in for the forces that have taken away good-paying middle-class jobs from American workers who expected those jobs to be there. And so Trump tapped into that. And Biden is trying to tap into that. And the political incentives are pushing every future American president to do more of that. So I think we are going to see even more of this going forward, and that’s why we’re in such an interesting moment right now.

So we’re going to see more fortresses.

More fortresses, more troops, more money.

Jim, thank you.

You’re welcome.

Here’s what else you should know today. Intense fighting between Hamas fighters and Israeli troops raged in parts of Northern Gaza over the weekend, an area where Israel had declared Hamas defeated earlier in the war, only to see the group reconstitute in the power vacuum that was left behind. The persistent lawlessness raised concerns about the future of Gaza among American officials. Secretary of State Antony Blinken said on “Face the Nation” on Sunday that the return of Hamas to the North left him concerned that Israeli victories there would be, quote, “not sustainable,” and said that Israel had not presented the United States with any plan for when the war ends.

And the United Nations aid agency in Gaza said early on Sunday that about 300,000 people had fled from Rafah over the past week, the city in the enclave’s southernmost tip where more than a million displaced Gazans had sought shelter from Israeli bombardments elsewhere. The UN made the announcement hours after the Israeli government issued new evacuation orders in Rafah, deepening fears that the Israeli military was preparing to invade the city despite international warnings.

Today’s episode was produced by Nina Feldman, Carlos Prieto, Sidney Harper, and Luke Vander Ploeg. It was edited by M.J. Davis Lin, Brendan Klinkenberg, and Lisa Chow. Contains original music by Diane Wong, Marion Lozano, and Dan Powell, and was engineered by Alyssa Moxley. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

That’s it for “The Daily.” I’m Sabrina Tavernise. See you tomorrow.

• May 20, 2024   •   31:51 Was the 401(k) a Mistake?
• May 19, 2024   •   33:23 The Sunday Read: ‘Why Did This Guy Put a Song About Me on Spotify?’
• May 17, 2024   •   51:10 The Campus Protesters Explain Themselves
• May 16, 2024   •   30:47 The Make-or-Break Testimony of Michael Cohen
• May 15, 2024   •   27:03 The Possible Collapse of the U.S. Home Insurance System
• May 14, 2024   •   35:20 Voters Want Change. In Our Poll, They See It in Trump.
• May 13, 2024   •   27:46 How Biden Adopted Trump’s Trade War With China
• May 10, 2024   •   27:42 Stormy Daniels Takes the Stand
• May 9, 2024   •   34:42 One Strongman, One Billion Voters, and the Future of India
• May 8, 2024   •   28:28 A Plan to Remake the Middle East
• May 7, 2024   •   27:43 How Changing Ocean Temperatures Could Upend Life on Earth
• May 6, 2024   •   29:23 R.F.K. Jr.’s Battle to Get on the Ballot

Hosted by Sabrina Tavernise

Produced by Nina Feldman ,  Carlos Prieto ,  Sydney Harper and Luke Vander Ploeg

Edited by M.J. Davis Lin ,  Brendan Klinkenberg and Lisa Chow

Original music by Diane Wong ,  Marion Lozano and Dan Powell

Engineered by Alyssa Moxley

Listen and follow The Daily Apple Podcasts | Spotify | Amazon Music | YouTube

Donald Trump upended decades of American policy when he started a trade war with China. Many thought that President Biden would reverse those policies. Instead, he’s stepping them up.

Jim Tankersley, who covers economic policy at the White House, explains.

On today’s episode

Jim Tankersley , who covers economic policy at the White House for The New York Times.

Background reading

Mr. Biden, competing with Mr. Trump to be tough on China , called for steel tariffs last month.

The Biden administration may raise tariffs on electric vehicles from China to 100 percent .

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