examples of dissertations in marketing

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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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Dissertation examples

Listed below are some of the best examples of research projects and dissertations from undergraduate and taught postgraduate students at the University of Leeds We have not been able to gather examples from all schools. The module requirements for research projects may have changed since these examples were written. Refer to your module guidelines to make sure that you address all of the current assessment criteria. Some of the examples below are only available to access on campus.

• Undergraduate examples
• Taught Masters examples

Dissertation Structure & Layout 101: How to structure your dissertation, thesis or research project.

By: Derek Jansen (MBA) Reviewed By: David Phair (PhD) | July 2019

So, you’ve got a decent understanding of what a dissertation is , you’ve chosen your topic and hopefully you’ve received approval for your research proposal . Awesome! Now its time to start the actual dissertation or thesis writing journey.

To craft a high-quality document, the very first thing you need to understand is dissertation structure . In this post, we’ll walk you through the generic dissertation structure and layout, step by step. We’ll start with the big picture, and then zoom into each chapter to briefly discuss the core contents. If you’re just starting out on your research journey, you should start with this post, which covers the big-picture process of how to write a dissertation or thesis .

*The Caveat *

In this post, we’ll be discussing a traditional dissertation/thesis structure and layout, which is generally used for social science research across universities, whether in the US, UK, Europe or Australia. However, some universities may have small variations on this structure (extra chapters, merged chapters, slightly different ordering, etc).

So, always check with your university if they have a prescribed structure or layout that they expect you to work with. If not, it’s safe to assume the structure we’ll discuss here is suitable. And even if they do have a prescribed structure, you’ll still get value from this post as we’ll explain the core contents of each section.  

Overview: S tructuring a dissertation or thesis

• Acknowledgements page
• Abstract (or executive summary)
• Table of contents , list of figures and tables
• Chapter 1: Introduction
• Chapter 2: Literature review
• Chapter 3: Methodology
• Chapter 4: Results
• Chapter 5: Discussion
• Chapter 6: Conclusion
• Reference list

As I mentioned, some universities will have slight variations on this structure. For example, they want an additional “personal reflection chapter”, or they might prefer the results and discussion chapter to be merged into one. Regardless, the overarching flow will always be the same, as this flow reflects the research process , which we discussed here – i.e.:

• The introduction chapter presents the core research question and aims .
• The literature review chapter assesses what the current research says about this question.
• The methodology, results and discussion chapters go about undertaking new research about this question.
• The conclusion chapter (attempts to) answer the core research question .

In other words, the dissertation structure and layout reflect the research process of asking a well-defined question(s), investigating, and then answering the question – see below.

To restate that – the structure and layout of a dissertation reflect the flow of the overall research process . This is essential to understand, as each chapter will make a lot more sense if you “get” this concept. If you’re not familiar with the research process, read this post before going further.

Right. Now that we’ve covered the big picture, let’s dive a little deeper into the details of each section and chapter. Oh and by the way, you can also grab our free dissertation/thesis template here to help speed things up.

The title page of your dissertation is the very first impression the marker will get of your work, so it pays to invest some time thinking about your title. But what makes for a good title? A strong title needs to be 3 things:

• Succinct (not overly lengthy or verbose)
• Specific (not vague or ambiguous)
• Representative of the research you’re undertaking (clearly linked to your research questions)

Typically, a good title includes mention of the following:

• The broader area of the research (i.e. the overarching topic)
• The specific focus of your research (i.e. your specific context)
• Indication of research design (e.g. quantitative , qualitative , or  mixed methods ).

For example:

A quantitative investigation [research design] into the antecedents of organisational trust [broader area] in the UK retail forex trading market [specific context/area of focus].

Again, some universities may have specific requirements regarding the format and structure of the title, so it’s worth double-checking expectations with your institution (if there’s no mention in the brief or study material).

Acknowledgements

This page provides you with an opportunity to say thank you to those who helped you along your research journey. Generally, it’s optional (and won’t count towards your marks), but it is academic best practice to include this.

So, who do you say thanks to? Well, there’s no prescribed requirements, but it’s common to mention the following people:

• Your dissertation supervisor or committee.
• Any professors, lecturers or academics that helped you understand the topic or methodologies.
• Any tutors, mentors or advisors.
• Your family and friends, especially spouse (for adult learners studying part-time).

There’s no need for lengthy rambling. Just state who you’re thankful to and for what (e.g. thank you to my supervisor, John Doe, for his endless patience and attentiveness) – be sincere. In terms of length, you should keep this to a page or less.

Abstract or executive summary

The dissertation abstract (or executive summary for some degrees) serves to provide the first-time reader (and marker or moderator) with a big-picture view of your research project. It should give them an understanding of the key insights and findings from the research, without them needing to read the rest of the report – in other words, it should be able to stand alone .

For it to stand alone, your abstract should cover the following key points (at a minimum):

• Your research questions and aims – what key question(s) did your research aim to answer?
• Your methodology – how did you go about investigating the topic and finding answers to your research question(s)?
• Your findings – following your own research, what did do you discover?
• Your conclusions – based on your findings, what conclusions did you draw? What answers did you find to your research question(s)?

So, in much the same way the dissertation structure mimics the research process, your abstract or executive summary should reflect the research process, from the initial stage of asking the original question to the final stage of answering that question.

In practical terms, it’s a good idea to write this section up last , once all your core chapters are complete. Otherwise, you’ll end up writing and rewriting this section multiple times (just wasting time). For a step by step guide on how to write a strong executive summary, check out this post .

Need a helping hand?

Table of contents

This section is straightforward. You’ll typically present your table of contents (TOC) first, followed by the two lists – figures and tables. I recommend that you use Microsoft Word’s automatic table of contents generator to generate your TOC. If you’re not familiar with this functionality, the video below explains it simply:

If you find that your table of contents is overly lengthy, consider removing one level of depth. Oftentimes, this can be done without detracting from the usefulness of the TOC.

Right, now that the “admin” sections are out of the way, its time to move on to your core chapters. These chapters are the heart of your dissertation and are where you’ll earn the marks. The first chapter is the introduction chapter – as you would expect, this is the time to introduce your research…

It’s important to understand that even though you’ve provided an overview of your research in your abstract, your introduction needs to be written as if the reader has not read that (remember, the abstract is essentially a standalone document). So, your introduction chapter needs to start from the very beginning, and should address the following questions:

• What will you be investigating (in plain-language, big picture-level)?
• Why is that worth investigating? How is it important to academia or business? How is it sufficiently original?
• What are your research aims and research question(s)? Note that the research questions can sometimes be presented at the end of the literature review (next chapter).
• What is the scope of your study? In other words, what will and won’t you cover ?
• How will you approach your research? In other words, what methodology will you adopt?
• How will you structure your dissertation? What are the core chapters and what will you do in each of them?

These are just the bare basic requirements for your intro chapter. Some universities will want additional bells and whistles in the intro chapter, so be sure to carefully read your brief or consult your research supervisor.

If done right, your introduction chapter will set a clear direction for the rest of your dissertation. Specifically, it will make it clear to the reader (and marker) exactly what you’ll be investigating, why that’s important, and how you’ll be going about the investigation. Conversely, if your introduction chapter leaves a first-time reader wondering what exactly you’ll be researching, you’ve still got some work to do.

Now that you’ve set a clear direction with your introduction chapter, the next step is the literature review . In this section, you will analyse the existing research (typically academic journal articles and high-quality industry publications), with a view to understanding the following questions:

• What does the literature currently say about the topic you’re investigating?
• Is the literature lacking or well established? Is it divided or in disagreement?
• How does your research fit into the bigger picture?
• How does your research contribute something original?
• How does the methodology of previous studies help you develop your own?

Depending on the nature of your study, you may also present a conceptual framework towards the end of your literature review, which you will then test in your actual research.

Again, some universities will want you to focus on some of these areas more than others, some will have additional or fewer requirements, and so on. Therefore, as always, its important to review your brief and/or discuss with your supervisor, so that you know exactly what’s expected of your literature review chapter.

Now that you’ve investigated the current state of knowledge in your literature review chapter and are familiar with the existing key theories, models and frameworks, its time to design your own research. Enter the methodology chapter – the most “science-ey” of the chapters…

In this chapter, you need to address two critical questions:

• Exactly HOW will you carry out your research (i.e. what is your intended research design)?
• Exactly WHY have you chosen to do things this way (i.e. how do you justify your design)?

Remember, the dissertation part of your degree is first and foremost about developing and demonstrating research skills . Therefore, the markers want to see that you know which methods to use, can clearly articulate why you’ve chosen then, and know how to deploy them effectively.

Importantly, this chapter requires detail – don’t hold back on the specifics. State exactly what you’ll be doing, with who, when, for how long, etc. Moreover, for every design choice you make, make sure you justify it.

In practice, you will likely end up coming back to this chapter once you’ve undertaken all your data collection and analysis, and revise it based on changes you made during the analysis phase. This is perfectly fine. Its natural for you to add an additional analysis technique, scrap an old one, etc based on where your data lead you. Of course, I’m talking about small changes here – not a fundamental switch from qualitative to quantitative, which will likely send your supervisor in a spin!

You’ve now collected your data and undertaken your analysis, whether qualitative, quantitative or mixed methods. In this chapter, you’ll present the raw results of your analysis . For example, in the case of a quant study, you’ll present the demographic data, descriptive statistics, inferential statistics , etc.

Typically, Chapter 4 is simply a presentation and description of the data, not a discussion of the meaning of the data. In other words, it’s descriptive, rather than analytical – the meaning is discussed in Chapter 5. However, some universities will want you to combine chapters 4 and 5, so that you both present and interpret the meaning of the data at the same time. Check with your institution what their preference is.

Now that you’ve presented the data analysis results, its time to interpret and analyse them. In other words, its time to discuss what they mean, especially in relation to your research question(s).

What you discuss here will depend largely on your chosen methodology. For example, if you’ve gone the quantitative route, you might discuss the relationships between variables . If you’ve gone the qualitative route, you might discuss key themes and the meanings thereof. It all depends on what your research design choices were.

Most importantly, you need to discuss your results in relation to your research questions and aims, as well as the existing literature. What do the results tell you about your research questions? Are they aligned with the existing research or at odds? If so, why might this be? Dig deep into your findings and explain what the findings suggest, in plain English.

The final chapter – you’ve made it! Now that you’ve discussed your interpretation of the results, its time to bring it back to the beginning with the conclusion chapter . In other words, its time to (attempt to) answer your original research question s (from way back in chapter 1). Clearly state what your conclusions are in terms of your research questions. This might feel a bit repetitive, as you would have touched on this in the previous chapter, but its important to bring the discussion full circle and explicitly state your answer(s) to the research question(s).

Next, you’ll typically discuss the implications of your findings . In other words, you’ve answered your research questions – but what does this mean for the real world (or even for academia)? What should now be done differently, given the new insight you’ve generated?

Lastly, you should discuss the limitations of your research, as well as what this means for future research in the area. No study is perfect, especially not a Masters-level. Discuss the shortcomings of your research. Perhaps your methodology was limited, perhaps your sample size was small or not representative, etc, etc. Don’t be afraid to critique your work – the markers want to see that you can identify the limitations of your work. This is a strength, not a weakness. Be brutal!

This marks the end of your core chapters – woohoo! From here on out, it’s pretty smooth sailing.

The reference list is straightforward. It should contain a list of all resources cited in your dissertation, in the required format, e.g. APA , Harvard, etc.

It’s essential that you use reference management software for your dissertation. Do NOT try handle your referencing manually – its far too error prone. On a reference list of multiple pages, you’re going to make mistake. To this end, I suggest considering either Mendeley or Zotero. Both are free and provide a very straightforward interface to ensure that your referencing is 100% on point. I’ve included a simple how-to video for the Mendeley software (my personal favourite) below:

Some universities may ask you to include a bibliography, as opposed to a reference list. These two things are not the same . A bibliography is similar to a reference list, except that it also includes resources which informed your thinking but were not directly cited in your dissertation. So, double-check your brief and make sure you use the right one.

The very last piece of the puzzle is the appendix or set of appendices. This is where you’ll include any supporting data and evidence. Importantly, supporting is the keyword here.

Your appendices should provide additional “nice to know”, depth-adding information, which is not critical to the core analysis. Appendices should not be used as a way to cut down word count (see this post which covers how to reduce word count ). In other words, don’t place content that is critical to the core analysis here, just to save word count. You will not earn marks on any content in the appendices, so don’t try to play the system!

Time to recap…

And there you have it – the traditional dissertation structure and layout, from A-Z. To recap, the core structure for a dissertation or thesis is (typically) as follows:

• Acknowledgments page

Most importantly, the core chapters should reflect the research process (asking, investigating and answering your research question). Moreover, the research question(s) should form the golden thread throughout your dissertation structure. Everything should revolve around the research questions, and as you’ve seen, they should form both the start point (i.e. introduction chapter) and the endpoint (i.e. conclusion chapter).

I hope this post has provided you with clarity about the traditional dissertation/thesis structure and layout. If you have any questions or comments, please leave a comment below, or feel free to get in touch with us. Also, be sure to check out the rest of the  Grad Coach Blog .

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36 Comments

many thanks i found it very useful

Glad to hear that, Arun. Good luck writing your dissertation.

Such clear practical logical advice. I very much needed to read this to keep me focused in stead of fretting.. Perfect now ready to start my research!

what about scientific fields like computer or engineering thesis what is the difference in the structure? thank you very much

Thanks so much this helped me a lot!

Very helpful and accessible. What I like most is how practical the advice is along with helpful tools/ links.

Thanks Ade!

Thank you so much sir.. It was really helpful..

You’re welcome!

Hi! How many words maximum should contain the abstract?

Thank you so much 😊 Find this at the right moment

You’re most welcome. Good luck with your dissertation.

best ever benefit i got on right time thank you

Many times Clarity and vision of destination of dissertation is what makes the difference between good ,average and great researchers the same way a great automobile driver is fast with clarity of address and Clear weather conditions .

I guess Great researcher = great ideas + knowledge + great and fast data collection and modeling + great writing + high clarity on all these

You have given immense clarity from start to end.

Morning. Where will I write the definitions of what I’m referring to in my report?

Thank you so much Derek, I was almost lost! Thanks a tonnnn! Have a great day!

Thanks ! so concise and valuable

This was very helpful. Clear and concise. I know exactly what to do now.

Thank you for allowing me to go through briefly. I hope to find time to continue.

Really useful to me. Thanks a thousand times

Very interesting! It will definitely set me and many more for success. highly recommended.

Thank you soo much sir, for the opportunity to express my skills

Usefull, thanks a lot. Really clear

Very nice and easy to understand. Thank you .

That was incredibly useful. Thanks Grad Coach Crew!

My stress level just dropped at least 15 points after watching this. Just starting my thesis for my grad program and I feel a lot more capable now! Thanks for such a clear and helpful video, Emma and the GradCoach team!

Do we need to mention the number of words the dissertation contains in the main document?

It depends on your university’s requirements, so it would be best to check with them 🙂

Such a helpful post to help me get started with structuring my masters dissertation, thank you!

Great video; I appreciate that helpful information

It is so necessary or avital course

This blog is very informative for my research. Thank you

Doctoral students are required to fill out the National Research Council’s Survey of Earned Doctorates

wow this is an amazing gain in my life

This is so good

How can i arrange my specific objectives in my dissertation?

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Full Dissertation Samples and Examples

Students often face difficulty in starting their dissertations. One way to cater to this problem is to look at samples of full dissertations available online. We understand this problem. Therefore, our professionals have curated expert full dissertation examples for students to get inspired by and start working on their own dissertations.

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What is a Dissertation?

A dissertation is a complex and comprehensive academic project students must complete towards the end of their degree programme. It requires deep independent research on a topic approved by your tutor. A dissertation contains five chapters – introduction, literature review, methodology, discussion, and conclusion. This is the standard structure for a dissertation unless stated otherwise by your tutor or institution.

Writing a Dissertation Proposal

After selecting a topic, the next step is preparing a proposal. A dissertation proposal is a plan or outline of the research you intend to conduct. It gives a background to the topic, lays out your research aims and objectives, and gives details of the research methodology you intend to use.

If your university accepts your proposal, you can start work on the dissertation paper. If it’s not accepted at first, make amendments to the proposal based on your supervisor’s feedback.

Referencing

Referencing is not some little detail at the end of the paper. Without correct referencing, even a brilliant paper can fail miserably. Citing every source accurately is an absolute must.

Don't Neglect Small Details.

Completing a dissertation proves you can carry out something thoroughly. Therefore, you should attend to each part of the dissertation and omit nothing.

Things like creating a table of contents with the page numbers listed, the reference list, and appendices are all parts of a dissertation. They all contribute to your grade. Look at our dissertation samples and writing guides to get a good understanding.

Choosing Your Dissertation Topic

Choosing a dissertation topic is the first step towards writing a dissertation. However, you should make sure the topic is relevant to your degree programme. It should investigate a specific problem and contribute towards the existing literature.

In order to stay motivated throughout the process, the research topic should be in line with your interests. At ResearchProspect, our expert academics can provide you with unique, manageable topics so you can choose one that suits your needs. Whether you’re an undergraduate or postgraduate student, topics from ResearchProspect can go a long way towards helping you achieve your desired grade.

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Home » Blog » Dissertation » Topics » Marketing » Marketing Dissertation Topics List (27 Examples) For Your Research

Marketing Dissertation Topics List (27 Examples) For Your Research

Mark Oct 24, 2019 Jun 5, 2020 Marketing No Comments

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can […]

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can help in exploring the field of marketing and finding out how it is contributing to the management of different functions. .

A list Of marketing dissertaton topics

Analysing customer-centric marketing strategies in attaining a competitive edge and sustaining growth.

The emerging role of information technology in revolutionizing the marketer’s approach towards manipulative advertising.

Studying the integration of Internet of Things and Smart Devices with automated service interactions to create optimal value.

How does promoting innovation and creativity contribute to creating a strong brand image?

Role of manipulative tactics in influencing the purchasing desires and consumer behavior.

To study the importance of social marketing for teenage products.

Impact of technology-enabled customer engagement to drive customer purchases and brand loyalty.

Identifying the best theoretical tools for coping with rapid changes in the perceptions and demands of consumers in the global environment.

Role of game theory in successful branding.

Impact of brand association and cause-related marketing in the case of building awareness of less-familiar brands.

Role of holistic digital marketing plan to get maximum value in digital channel.

Importance of transferability of brand image across product categories.

Impact of the-related innovation in the area of entrepreneurship marketing.

Studying the relationship marketing be used to attract new customers through social networking sites.

To study the role of smart phone apps to attract and retain customers in the context of multinational corporations.

The role of social media marketing to attract customers to brand of small companies.

To find out the direct online and social media marketing on building customer relationships.

Analyzing the impact of online marketing in connecting with customers.

Does switching to online marketing help businesses in increasing presence and awareness.

Studying the factors that shape consumer wants and demands.

Strong brand image affects the level of customer retention and loyalty.

Studying the emerging concept of color psychology in marketing.

Market orientation and innovation for entrepreneurial businesses.

Finding out the role of safety and security in tourism relationship marketing.

Impact of sustainability goals on the marketing tactics and strategies.

Analysing the current practice of using celebrities in marketing communications.

Studying the interplay of market orientation, marketing capability and digitalization in the context of internationalized SMEs.

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Digital marketing is the process of marketing the products and services of any individual or business via digital and social media channels to attract internet users. It provides all sizes of businesses with an excellent route to increase money and also helps them to achieve popularity.  

If you are a digital marketing student, you must submit a dissertation on your interests in this area. Writing a dissertation on digital marketing might be difficult, especially if you don't have a clear approach or structure for your work.

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We'll guide you through the process of writing a digital marketing dissertation, starting with the importance of planning your thesis statement.

We'll discuss a thesis statement, why it's important, and how you can create an effective one for your digital marketing dissertation. By following these guidelines, you'll be well on your way to producing a high-quality dissertation demonstrating your expertise in the field. 

Visit our digital marketing dissertation examples below:

Example: 1   Impact of Digital Marketing in Generating High Customer Base

Example: 2   Impact of Social Media Marketing on Customer Buying Behaviour Note : Below is a complete guide with some more examples and tips for you to ace the skill of dissertation writing in economics.

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What is Digital Marketing Dissertation?  

A digital marketing dissertation is an academic analysis report that focuses on the field. A dissertation on digital marketing involves conducting an initial analysis to answer a research question. It may include a literature review, data analysis , case studies, and other research methods to support the writer's argument or analysis.

The topic of a digital marketing dissertation can vary widely. It may include social media marketing , search engine optimisation, mobile marketing, content marketing, email marketing, and other digital marketing strategies and tactics.

The purpose of the dissertation is to demonstrate the student's critical thinking and ability. The end result is a contribution to digital marketing, providing insights, recommendations or original discoveries that can further advance the industry.

Examples of digital marketing dissertations might assist you in determining the best match for your thesis for your degree. We provide examples of bachelor's, master's, and doctoral dissertations to help you select the ideal one. 

Bachelor Digital Marketing Dissertation Ideas

• The Impact of Social Media Marketing on Brand Awareness: A Case Study
• The Use of Email Marketing in the Travel Industry: A Case Study of Customer Engagement and Satisfaction
• The Impact of Mobile Marketing on Consumer Behaviour: A Comparative Analysis
• The Role of Content Marketing in B2B Lead Generation: A Case Study of a Tech Company
• The Impact of Influencer Marketing on Consumer Trust: A Study of the Beauty Industry
• The Use of Search Engine Optimisation (SEO) in Small Business Marketing: A Comparative Study of Local Businesses 

Master Digital Marketing Dissertation Examples 

• The Effectiveness of Social Media Advertising: A Study of Consumer Behaviour on Facebook and Instagram
• The Role of Personalisation in Email Marketing: A Study of Customer Engagement and Loyalty
• The Impact of Video Marketing on Brand Awareness: A Comparative Analysis of YouTube and TikTok
• The Use of Chatbots in Customer Service: A Study of Customer Satisfaction and Loyalty
• The Impact of Augmented Reality (AR) on Consumer Engagement: A Study of the Retail Industry
• The Use of Data Analytics in Marketing Strategy: A Study of Big Data and Machine Learning 

Doctoral Digital Marketing Dissertation Examples 

• The Impact of Artificial Intelligence (AI) on Digital Marketing Strategy: A Study of Machine Learning and Predictive Analytics
• The Use of Virtual Reality (VR) in Digital Advertising: A Study of Consumer Engagement and Brand Recall
• The Role of Customer Relationship Management (CRM) in E-commerce: A Study of Personalisation and Loyalty Programs
• The Impact of User-Generated Content (UGC) on Brand Equity: A Study of Social Media Platforms
• The Use of Blockchain Technology in Digital Marketing: A Study of Security and Trust
• The Impact of Omnichannel Marketing on Customer Experience: A Study of Retail and E-commerce Industries 

Why is a thesis important to your digital marketing dissertation?

A digital marketing thesis requires extensive research, analysis, and critical thinking. A strong thesis statement is one of the most crucial elements of a successful research paper. 

It is the foundation of your dissertation, providing a roadmap for your research and guiding your writing and analysis.

Let's get into the detail of why the thesis statement is significant.

Guides Your Research

A clear and specific thesis statement provides a clear point of view of your research and helps you stay focused on your main research objectives. It provides a framework for your literature review and empirical studies relevant to your research. Also, a clear statement helps you to identify the most appropriate research methodology for your study. 

Define the Scope of Your Study

Defining the scope of your study is a critical aspect of writing any dissertation, and your thesis statement plays an essential role in this process. Your thesis statement should clearly define the boundaries of your study. This includes the specific topics you will explore, the research questions you aim to answer, and the research methods you will use.

Demonstrating Your Contribution

A thesis statement plays a critical role in demonstrating your contribution to the field. Your thesis statement should clearly articulate your original contribution to knowledge or practice in the area of digital marketing. It is essential because a dissertation is not just a summary of existing research; it should contribute new knowledge or insights to the field.

Sets the Tone for Your Dissertation

The tone of your dissertation should be professional, academic , and objective. Your thesis statement should reflect this tone and be written clearly and concisely, avoiding subjective or emotional language. It sets the stage for the rest of your dissertation. This is by providing the reader with a roadmap of what to expect and your research.

Digital Marketing Dissertation Example: A Case Study 

Topic: The Role of Customer Relationship Management (CRM) in E-commerce: A Study of Personalisation and Loyalty Programs

This study examines the role of Customer Relationship Management (CRM) in e-commerce, specifically focusing on the impact of personalisation and loyalty programs on customer loyalty. With increasing competition in the e-commerce industry, businesses must maintain strong relationships with their customers. This study uses the quantitative approach, which involves data collection from online surveys conducted on a sample of e-commerce customers. The study reveals that personalisation and loyalty programs have a positive impact on customer loyalty in e-commerce. Furthermore, the study also highlights the importance of effectively implementing CRM strategies in e-commerce businesses to achieve a competitive advantage. This study contributes to the existing literature on CRM in e-commerce. It provides practical implications for e-commerce businesses to enhance their customer relationships and loyalty.

Literature Review 

Customer Relationship Management (CRM) is an important research topic in digital marketing, particularly in e-commerce. Personalisation and loyalty programs are two key CRM components that impact customer loyalty in e-commerce. Personalisation can increase customer engagement and loyalty, while loyalty programs incentivise repeat purchases and reward loyal customers. Research suggests that CRM, particularly personalisation and loyalty programs, can significantly impact customer loyalty in e-commerce. But e-commerce businesses must implement effective CRM strategies that balance personalisation with privacy concerns and design loyalty programs that are relevant and meaningful to their customers.

Methodology 

The research methodology for this study on the role of customer relationship management (CRM) in e-commerce, specifically focusing on personalisation and loyalty programs, is a quantitative approach. Data collection involves an online survey distributed to a sample of e-commerce customers who have made at least one purchase from the selected e-commerce websites. The sample size for this study consists of 500 e-commerce customers who have made at least one purchase from the selected e-commerce websites. Data analysis examines the relationship between personalisation, loyalty programs, and customer loyalty. Ethical considerations include obtaining informed consent from the participants, ensuring confidentiality and anonymity of the participants, and adhering to ethical guidelines for research involving human subjects. Limitations of this study include convenience sampling, which may not represent the entire population of e-commerce customers, and the potential for response bias.

This study finds that personalisation and loyalty programs positively impact customer loyalty in e-commerce. These strategies enhance customer satisfaction, increase customer loyalty, and improve business performance. However, this study has limitations, such as convenience sampling and response bias. Future research should consider using a more representative sample and exploring additional CRM strategies.

Conclusion  

This guide provides valuable insight into planning a strong thesis statement for a digital marketing dissertation. The thesis statement is essential to a dissertation as it guides the research, sets the tone, and demonstrates the study's contribution. By following these steps, you can create a clear and concise thesis statement highlighting the research question and the key objectives of the dissertation. Additionally, this guide emphasises the importance of conducting a thorough literature review, defining the scope of the study, and selecting an appropriate research methodology. In addition, this guide includes examples of bachelor's, master's, and PhD digital marketing dissertations that can serve as a helpful reference for you.

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Dissertation

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Dissertations are structured documents that present findings, arguments, and conclusions in a formal manner. They demonstrate a student’s ability to conduct independent research, critically evaluate literature, and communicate complex ideas effectively.

What is a Dissertation?

A dissertation is a comprehensive research project often pursued at the postgraduate level. It involves extensive study, analysis, and original contributions to a specific field. Dissertations showcase a student’s ability to conduct independent research, critically evaluate literature, and communicate complex ideas effectively.

Pronunciation of Dissertation

• American English Pronunciation : In American English, “dissertation” is pronounced as /ˌdɪs.ərˈteɪ.ʃən/.
• British English Pronunciation : In British English, the pronunciation is /ˌdɪs.əˈteɪ.ʃən/.
• Dis- : This syllable is pronounced with a short “i” sound, like in the word “this”.
• -ser- : The middle syllable is pronounced with a short “e” sound, similar to “set”.
• -tay- : This part is pronounced with a long “a” sound, as in “day”.
• -shun : The final syllable has the “shun” sound, like in “mission”.
• The stress is typically on the second syllable in both American and British English.
• It’s important to enunciate each syllable clearly for correct pronunciation.

Types of Dissertations

• Conducts original research using empirical methods.
• Involves data collection, analysis, and interpretation.
• Common in scientific and social science disciplines.
• Focuses on analyzing and synthesizing existing literature.
• Examines theories, concepts, or debates within a field.
• May involve a systematic review or meta-analysis.
• Integrates theoretical knowledge with practical application.
• Often found in professional fields like education , business , or healthcare.
• Includes a reflective component on real-world experiences.
• Explores and develops new theories or conceptual frameworks.
• Emphasizes conceptual analysis and argumentation.
• Common in philosophy , theoretical physics , and humanities.
• Combines qualitative and quantitative research approaches.
• Offers a comprehensive understanding of complex phenomena.
• Utilizes both data collection methods for triangulation.
• Focuses on in-depth examination of a specific case or phenomenon.
• Provides detailed insights into real-life contexts .
• Often used in psychology , sociology, and business research.

Dissertation Format

Here’s an overview of the typical format for a dissertation:

• Includes the title of the dissertation, author’s name, institution, department, degree program, date, and possibly the supervisor’s name.
• Provides a concise summary of the dissertation’s purpose, methodology, key findings, and conclusions.
• Usually limited to a certain word count or character limit.
• Lists the main sections and subsections of the dissertation with corresponding page numbers.
• Enumerates all figures and tables included in the dissertation, along with their respective page numbers.
• Sets the stage for the research by introducing the topic, context, significance, objectives, and research questions.
• Provides an overview of the structure of the dissertation.
• Surveys relevant literature and theoretical frameworks related to the research topic.
• Analyzes and synthesizes existing research to establish a theoretical foundation for the study.
• Describes the research design, methods, data collection procedures, and analysis techniques used in the study.
• Justifies the chosen methodology and explains how it aligns with the research objectives.
• Presents the findings of the research in a clear and organized manner.
• Includes tables, figures, and descriptive statistics to illustrate the data.
• Interprets the results in relation to the research questions, hypotheses, and theoretical framework.
• Analyzes the implications of the findings and discusses their significance in the broader context of the field.
• Summarizes the main findings and their implications for theory, practice, or policy.
• Reflects on the limitations of the study and suggests directions for future research.
• Lists all the sources cited in the dissertation in a consistent citation style (e.g., APA, MLA, Chicago).
• Includes supplementary materials such as questionnaires, interview transcripts, or raw data.
• Provides additional details that support the main text but are not essential for understanding the dissertation.

Dissertation Topics

Here are some broad categories of dissertation topics, along with examples within each category:

• The impact of technology on student learning outcomes.
• Strategies for improving student engagement in online education.
• The effectiveness of inclusive education programs for students with disabilities.
• Assessing the role of parental involvement in children’s academic achievement.
• Investigating the relationship between teacher motivation and student performance.
• The influence of corporate social responsibility on consumer behavior.
• Strategies for managing workplace diversity and inclusion.
• Analyzing the factors affecting employee job satisfaction and retention.
• The role of leadership styles in organizational change management.
• Exploring the impact of digital marketing on consumer purchase decisions.
• Assessing the effectiveness of telemedicine in improving patient access to healthcare services.
• Investigating the psychological effects of long-term illness on patients and their families.
• Analyzing the factors influencing healthcare professionals’ adoption of electronic health records.
• Exploring the role of preventive healthcare interventions in reducing the prevalence of chronic diseases.
• Assessing the impact of healthcare policies on healthcare equity and access.
• Understanding the relationship between social media use and mental health outcomes among adolescents.
• Investigating the factors influencing public perceptions of climate change and environmental policies.
• Exploring the impact of immigration policies on immigrant integration and social cohesion.
• Analyzing the effects of income inequality on social mobility and economic development.
• Assessing the effectiveness of community-based interventions in reducing crime rates.
• Investigating the adoption and diffusion of renewable energy technologies in developing countries.
• Analyzing the ethical implications of artificial intelligence and machine learning algorithms.
• Exploring the role of blockchain technology in revolutionizing supply chain management.
• Assessing the impact of smart city initiatives on urban sustainability and quality of life.
• Investigating the factors influencing consumers’ acceptance of autonomous vehicles.

Synonym & Antonyms For Dissertation

How to write a dissertation.

Writing a dissertation is a comprehensive process that requires careful planning and execution. Here’s a step-by-step guide on how to write a dissertation:

• Select a topic that aligns with your interests, expertise, and the requirements of your academic program.
• Ensure the topic is researchable, relevant, and contributes to the existing body of knowledge in your field.
• Conduct a thorough literature review to familiarize yourself with existing research on your topic.
• Identify gaps, controversies, or unanswered questions that your dissertation can address.
• Develop research questions or hypotheses to guide your study.
• Outline the purpose, scope, objectives, and methodology of your dissertation in a research proposal.
• Seek feedback from your advisor or committee members and revise the proposal accordingly.
• Develop a detailed timeline or schedule for completing each stage of the dissertation writing process.
• Break down tasks into manageable chunks and set deadlines for completing each chapter or section.
• Start with the introduction, which provides background information, states the research objectives, and outlines the structure of the dissertation.
• Proceed to the literature review, methodology, results, discussion, and conclusion chapters, following the structure outlined in your proposal.
• Write each chapter systematically, using clear and concise language, and supporting your arguments with evidence from research.
• Review each draft of your dissertation carefully, focusing on clarity, coherence, and logical flow of ideas.
• Edit for grammar, punctuation, spelling, and formatting errors.
• Seek feedback from your advisor, peers, or academic writing support services, and incorporate suggested revisions.
• Compile all chapters, appendices, tables, figures, and references into a cohesive document.
• Ensure consistency in formatting and citation style throughout the dissertation.
• Proofread the final version to ensure accuracy and completeness.
• Submit the finalized dissertation to your advisor or committee for review and approval.
• Prepare for a dissertation defense, where you’ll present your research findings and answer questions from your committee.
• Address any feedback or revisions requested by your committee and finalize the dissertation for submission.

Dissertation vs. Thesis

Examples of dissertation in education.

• Investigating the effectiveness of flipped classroom approaches in enhancing student engagement and academic performance across various subjects.
• Analyzing the correlation between emotional intelligence levels among teachers and their ability to create supportive learning environments and facilitate student success.
• Examining the benefits of parental involvement in early childhood education and identifying effective strategies for promoting collaboration between families and schools.
• Investigating disparities in access to technology resources among students from different socio-economic backgrounds and exploring interventions to bridge the digital divide.
• Assessing the effectiveness of multicultural education programs in fostering cultural competence, diversity awareness, and inclusivity among students in diverse learning environments.
• Evaluating the effectiveness of social-emotional learning (SEL) interventions in promoting mental health, resilience, and well-being among students, teachers, and school staff.
• Identifying barriers to gender equity in STEM (science, technology, engineering, and mathematics) education and exploring strategies to encourage girls’ participation and success in STEM fields.
• Investigating the knowledge, attitudes, and practices of teachers related to assessment and exploring professional development initiatives to improve assessment literacy and enhance student learning outcomes.
• Examining the implementation of inclusive education policies and practices for students with disabilities, including challenges faced, effective strategies, and policy implications for inclusive schooling.
• Analyzing the impact of school leadership practices on teacher professional development, instructional quality, and overall school improvement efforts.

Examples of Dissertation in Psychology

• Investigating the relationship between social media usage patterns and the prevalence of depression, anxiety, and other mental health issues among adolescents.
• Examining the efficacy of cognitive-behavioral therapy (CBT) in treating anxiety disorders and exploring the underlying mechanisms of therapeutic change.
• Assessing the long-term effects of different parenting styles (e.g., authoritarian, authoritative, permissive) on children’s emotional regulation, social skills, and overall development.
• Investigating the neurobiological mechanisms underlying addiction and exploring implications for developing more effective treatment and prevention strategies.
• Examining the factors that contribute to psychological resilience in individuals who have experienced trauma, such as childhood abuse, natural disasters, or combat exposure.
• Investigating the bidirectional relationship between sleep quality and mental health outcomes, including the impact of sleep disturbances on emotional regulation and psychological well-being.
• Comparing cultural differences in the conceptualization and assessment of personality traits, such as individualism-collectivism, and exploring implications for cross-cultural psychology.
• Evaluating the effectiveness of mindfulness-based interventions (e.g., mindfulness-based stress reduction, mindfulness-based cognitive therapy) in reducing stress, improving well-being, and enhancing psychological resilience.
• Examining the role of sociocultural factors (e.g., media influence, peer pressure) in shaping body image ideals and exploring interventions to prevent and treat eating disorders.
• Investigating the psychological processes underlying procrastination behavior, including motivational factors, self-regulation strategies, and interventions to promote task completion and productivity.

Examples of Dissertation in literature

• Understanding how stories from countries once colonized talk about who they are and where they fit in the world.
• Checking out how women are shown and what roles they have in old stories from the Victorian times.
• Finding out why scary stories from the past are still popular now and what they’re all about.
• Seeing how heroes are the same in stories from different places and why they’re important to us.
• Learning from stories that care about nature and how writers make us think about protecting the environment.
• Finding out why some new stories are tricky and playful with how they’re written, and what makes them special.
• Understanding how people who lived through terrible events tell their stories, and why it’s important.
• Seeing how Black artists in Harlem made cool stuff and changed how people think about Black culture.
• Exploring stories about moving to new places and how they mix different cultures together.
• Checking out how Shakespeare’s stories get turned into movies and other fun things we like today.

Examples of Dissertation in Politics

• Investigating how different types of political systems, such as democracies and autocracies, influence economic development and growth.
• Analyzing government policies and international agreements aimed at addressing climate change and their effectiveness in mitigating environmental degradation.
• Exploring the rise of populist movements and their impact on political polarization, democratic norms, and institutions.
• Examining the ethical and legal considerations surrounding humanitarian intervention and the protection of human rights in conflict zones.
• Investigating the role of nationalism and identity politics in shaping public attitudes towards immigration, multiculturalism, and social integration.
• Analyzing the effects of globalization on state sovereignty, economic policies, and the balance of power between states and multinational corporations.
• Comparing different electoral systems and their impact on political representation, party competition, and the functioning of democratic institutions.
• Examining the tension between national security concerns and civil liberties, particularly in the context of counterterrorism policies and surveillance practices.
• Assessing the barriers to women’s political participation and representation in decision-making roles, and exploring strategies for achieving gender equality in politics.
• Analyzing the role of the United Nations and other international organizations in addressing global challenges, such as conflict resolution, humanitarian crises, and sustainable development.

What exactly is a Dissertation?

A dissertation is a scholarly document that presents original research on a specific topic, typically completed as part of a doctoral program. It demonstrates the candidate’s ability to conduct independent research and contribute to their field of study.

How long is a Dissertation?

The length of a dissertation varies widely depending on the academic discipline, program requirements, and research topic. On average, it ranges from 80 to 200 pages, but some dissertations can be shorter or longer based on the depth and scope of the research.

What Do You Write a Dissertation For?

A dissertation is written as a culmination of doctoral studies to demonstrate a candidate’s ability to conduct independent research, contribute new knowledge to their field, and obtain a doctoral degree. It showcases expertise, critical thinking, and scholarly communication skills.

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Minneapolis Marketing Executive Charged with Fraud, Money Laundering in $1.5 Million Embezzlement Scheme

MINNEAPOLIS – A Minneapolis woman has been charged with embezzling over $1.5 million from her employer, announced United States Attorney Andrew M. Luger.

According to court documents, Danielle Terese Eisenbacher, 39, was an employee of a Minneapolis-based marketing firm from October 2019 through October 2023. Eisenbacher held various roles in the company, including Director of Operations, Vice President of Operations, and Chief Operating Officer, and was responsible for managing the company’s finances. From January 2020 through October 2023, Eisenbacher used her positions to embezzle more than $1.5 million from her employer. As part of the scheme, Eisenbacher made unauthorized personal transactions using company credit cards, including for designer clothing, jewelry, furniture, personal travel, and home renovations. Eisenbacher tried to conceal her embezzlement by creating false entries in company accounting records to make it look like the unauthorized personal transactions were for legitimate business expenses.

The indictment charges Eisenbacher with one count of mail fraud, six counts of wire fraud, and six counts of money laundering. Eisenbacher made her initial appearance in U.S. District Court before Magistrate Judge Douglas L. Micko earlier this week.

This case is the result of an investigation conducted by the FBI and the U.S. Postal Inspection Service.

Assistant U.S. Attorney Matt Murphy is prosecuting the case.

An indictment is merely an allegation, and the defendant is presumed innocent until proven guilty beyond a reasonable doubt in a court of law.

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How Taylor Swift's Marketing Genius Can Inspire Your Business Strategy

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Taylor Swift isn't just a pop superstar; she's a masterclass in modern marketing. Her approach to building and engaging a community offers valuable lessons for businesses aiming to deepen customer relationships and enhance brand loyalty.

Incorporating Taylor Swift's marketing style into your business strategy can significantly enhance your brand's appeal and customer loyalty. Swift's approach, centered around authenticity, storytelling, and personalized engagement, taps into the emotional connection that can transform casual customers into devoted fans. By adopting her tactics such as using narrative to give your brand a relatable voice, surprising customers with unique offerings, and creating interactive, memorable experiences, you can elevate your brand's visibility and desirability.

Swift’s method fosters a vibrant, engaged community, turning what could be one-time transactions into ongoing relationships. This level of engagement not only boosts immediate sales but also builds a durable foundation for long-term brand loyalty and advocacy, essential elements for success in today's competitive market.

Here’s how you can incorporate Taylor Swift's strategies into your business practices to connect with your community in meaningful ways:

Embrace storytelling.

Key Lesson : Share your brand’s journey and values through stories.

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What You Can Do : Just as Swift shares personal narratives through her music, your business can use storytelling to make your products or services resonate more deeply. Whether through blog posts, videos, or social media, tell stories that reflect your brand’s mission or the impact of your products on customers' lives. This helps humanize your brand and creates emotional connections.

Engage Actively on Social Media

Key Lesson : Use social media for genuine interaction, not just promotion.

What You Can Do : Like Swift’s engaging presence on platforms like Instagram, your business should use social media to have real conversations with your community . Respond to comments, ask for feedback, and share behind-the-scenes content. This engagement makes customers feel valued and part of your brand’s community.

Utilize the Element of Surprise

Key Lesson : Keep your audience excited and guessing.

What You Can Do : Introduce unexpected products, services, or promotions that surprise your customers and keep the buzz alive. Whether it’s a surprise sale, a limited-time product, or a special event, unexpected delights can generate word-of-mouth advertising and keep your audience engaged.

Create Shared Experiences

Key Lesson : Bring your customers together over shared interests and events.

What You Can Do : Host events or create experiences that allow customers to engage not just with your brand, but with each other. This could range from workshops and webinars to customer appreciation events. These experiences build community among your users, much like Swift’s concerts and Secret Sessions do for her fans.

Personalize Customer Experience

Key Lesson : Make your customers feel uniquely seen and appreciated.

What You Can Do : Personalize your interactions and offerings based on customer data and preferences. This can be as simple as personalized emails or as elaborate as customized product recommendations. By making customers feel special, you echo Swift's approach of treating fans as individuals rather than just another number.

The bottom line is that Taylor Swift's ability to maintain a fervent fan base isn't just about her music; it's about her mastery of modern marketing principles. By adopting Swift's strategies of storytelling, genuine engagement, surprise, shared experiences, and personalization, your business can create a loyal community. Just as Swift has cultivated a global following, your brand too can foster a devoted customer base eager to support and grow with your business.

Melissa Houston, CPA is the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business and the founder of She Means Profit . As a Business Strategist for small business owners, Melissa helps women making mid-career shifts, to launch their dream businesses, and I also guide established business owners to grow their businesses to more profitably.

The opinions expressed in this article are not intended to

replace any professional or expert accounting and/or tax advice whatsoever.

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8 Graphic Design Resume Examples to Land Your Next Job

Published: May 15, 2024

If you're a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience's attention.

And what better way to show my appreciation to graphic designers than to write a post with helpful graphic design resume examples and tips that can help you land your next job?

You've come to the right place if you're a graphic designer looking for your next gig or want to refine your resume. Let's dive in!

Graphic Design Resume Best Practices

Graphic design resume examples, graphic design student resume examples.

Before I discuss the graphic design resume examples below, I'll outline some best practices for putting your resume together.

Use a clean layout.

Graphic design is a field that naturally attracts creative people like yourself, so you might be tempted to create a colorful, unique layout that shows off your eye for design.

However, your resume should have a clean layout that is easy to read and won't confuse any applicant tracking systems (ATS) your potential employers use.

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You're all set!

Click this link to access this resource at any time.

In her YouTube video, "The Resume That Got Me Hired As A Designer," graphic designer Victoria Gillerlain says a clean layout is the way to go.

"If your resume is hard to read, hard to look at, overly contrasted, or just makes people [wince] when they look at it because it's so overwhelming — that's not good," she explains. "[Recruiters] are probably not going to even bother to look into the content itself, and you want them to look at it!"

Gillerlain uses her own resume as an example of what to do, and she notes the absence of color in her document.

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"The reason behind that is that your resume is a professional document, and although you're in a creative field, using this as a creative document—not everyone who is looking at your resume is going to necessarily be in a creative field," she says. "Lots of times, there are going to be HR managers or recruiters who are looking at your resume and have nothing to do with the creative field."

Gillerlain says those people may look at an overly colorful resume and think, "Why does it have so many colors and graphics?"

"On top of that, if you're going to be in an on-site role at all, a lot of times people will print out your resume … there's a chance that none of that is going to actually print, and they might just print it in black and white — so it might now look as you intended it," she says.

Include links to your portfolio.

Even the most well-put-together resume in the world can't replace a glowing portfolio.

So, make sure your resume includes links to your work. Graphic design is a creative and visual industry, and including links to your portfolio will allow recruiters to see your experience and qualifications in action.

Tailor your resume for every application.

This is golden advice for any industry. You should always tweak and tailor your resume for each job you're applying for. This means incorporating keywords from the job posting and highlighting relevant experiences and skills.

One graphic design job opportunity may require a skill that isn't as relevant in other opportunities in the industry, and you don't want your resume to leave out that key detail.

So, read the job description closely and tailor your resume so that it applies and sets you up for success.

Mention your education.

"If you have a degree, even if it's unrelated, list it," Gillerlain says. "Having a degree shows that you're credible and committed, and a lot of places like to see that you have one nowadays."

Gillerlain suggests listing your degree, your minor ("If you want," she says), where you got it, and when.

To learn more general resume best practices, regardless of industry, check you my colleague Martina Bretous's post about resume tips that will help you get hired.

1. Victoria Gillerlain's Graphic Design Resume

I mentioned this resume earlier, but I want to dig a little deeper. Notice how the resume is simple, easy to follow, and to the point.

It's not very colorful but still includes small, unique design elements (like the large V logo in the corner) that help it stand out without being distracting.

Gilerlain also includes a link to her website portfolio, so recruiters can find her work without having to do any additional digging.

Pro-Tip: It's okay to add unique elements to your resume to show your creativity, but keep those elements simple, like in the example above.

Cool-toned colors for headlines and a simple logo can be just enough to separate you from other applicants without overshading the contents of the document.

2. Anna Chen's Graphic Design Resume

The above resume features a minimalist design that keeps the recruiter's focus squarely on the applicant's experience, qualifications, skills, and work history.

Pro Tip: While I like this resume for its simple design, I notice it doesn't include a space for Chen's education history, such as if she has a degree or is actively working toward one.

A simple design is excellent for resumes, but you should still include space for your education credentials.

Also, notice the most recent work experience is not bulleted. Applicants should include bullet points to make their resume more readable.

3. Charles Bloomberg's Graphic Design Resume

This resume is excellent because it's clean and includes all relevant information. I especially love how the applicant made sure to include his education and relevant certifications.

Pro Tip: Notice the small icons at the top symbolizing his location, email, phone number, and LinkedIn.

This information is a must-have, but icons and symbols can confuse applicant tracking systems and can harm the chances of your resume getting the attention of a recruiter.

So, avoid symbols and icons in your resume whenever possible.

4. Clara Thompson's Entry-Level Graphic Design Resume

This resume includes a pop of color that catches the eye without distracting from its contents. Thompson's contact information is listed neatly in the upper right corner of the page, leaving plenty of room for her work experience.

What I Love: The resume is an excellent example for individuals just starting their careers. I love how it highlights relevant projects the applicant completed before freelance work.

5. Samantha Angel's Senior Graphic Designer Resume Example

I'm biased because purple is my favorite color, but this is one of my favorite examples. Samantha's resume includes her work experience and a bulleted list of responsibilities. It also features her activities outside work and degree, adding more legitimacy to her application.

Pro Tip: Like Samantha, consider adding activities and certifications you've completed outside of your career to beef up your resume and show you're a well-rounded candidate.

If you're a student trying to break into the graphic design industry, here are some examples to get you going in the right direction.

1. Minimalist

The sample resume is an excellent example for graphic design students looking for entry-level opportunities. If you're new to the field but have internship or volunteer experience that applies to the role, include them as your work experience.

What I Love: The resume is simple and clean, with nearly all relevant information listed.

2. Black and White

Like the previous example, this resume lacks color—that's okay! As I mentioned earlier, it's not essential to have color. A pop of color can show you creativity, but there's no guarantee a recruiter or hiring manager will see it or care.

What I Love: I can't emphasize enough the importance of having a clean, easy-to-read resume. This format will pass ATS without issues and neatly display your qualifications.

3. Traditional with a Pop of Color

If you want a pop of color in your resume, this example is an excellent template to emulate. It showcases the applicant's creative flair while highlighting all the essential information.

However, be mindful of adding odd symbols and icons. Again, they can pose a problem for ATS.

Pro Tip: If using color, use it sparingly and pick a color that isn't too jarring. Like the one in the example, a calming blue is a great choice.

Graphic design, like most creative fields, can be a harsh industry to break into. However, you have the best chance if you have a portfolio, skills, experience, and a clean resume to vouch for you. Good luck!

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