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McDonald's Sample Essay

Introduction 

McDonald’s Corporation is undoubtedly the largest fast food restaurant chain in the world. Currently, the restaurant chain has established its presence in over 115 countries. Furthermore, it serves a wide variety of customers estimated around 70 million every year. Despite numerous economic challenges, McDonald’s has always remained firm in the fast food industry, annually registering impressive results. With its headquarters in the Oak Brook, Illinois United States, McDonald’s operates numerous successful restaurant chains under its brand name (Porter, 1998). The corporation’s success in the ever-challenging fast food industry can be attributed to the fact that McDonald’s has a formidable strategic plan and an outstanding management team (McDonald’s Corporation, 2001). This essay focuses on McDonald’s and looks at some of the factors that have enabled the company to become a household name.  Over the decades, managers at McDonald's have continued to succeed, as a result of two factors which one will discuss in this essay. The first factor that one will discuss is the proper planning factor, and the second is the organization factor. These two factors are very important in any organization or business that aims to succeed in the market today.

Planning is the most important to any industry, and McDonald’s is not an exception. Planning is important because without planning, a company can end up in serious chaos. Planning is, therefore, the function of management, whereby the objectives of the firm are set, and the course of action aimed at the achievement of these goals is determined. Managers must, first of all, be aware of the different environments in which their restaurants operate before they can plan effectively. This will help them forecast into the future, so that they could plan any eventualities in the market. This is what the managers at McDonald’s did even, as they came up with strategic plans for their chain of restaurants (McDonald’s Corporation, 2001).

McDonald’s has a strategic plan that has been known as a ‘plan to win’. The company's project is not to be known as the largest world’s fast food restaurant chain. The company instead aims at being the very best fast food restaurant chain. In order to achieve this vision, McDonald’s has continued to use what is known as the five P’s: promotion, place, products, price, and of course, the people.  Together with the five P’s, McDonald’s continues to apply its geographic strategic plans. In their US markets, they have adopted a strategic plan that places its focus on convenience, chicken, breakfast, and beverages. For the McDonald’s in the US, these are the key areas of focus. 

McDonald’s success has mostly been as a result of the ability of the company to strategize or to plan properly. They have also introduced new items on their menu, such as the Southern Style Chicken Biscuit, which can be taken for breakfast, as well as the Southern Style Chicken Sandwich, which is mostly promoted as being ideal for lunch. When it comes to beverages, McDonald’s has also planned to introduce the new specialty of coffee as a hot drink. This introduction will, however, vary from market to market and will not be introduced at once in all markets.

Everything that the company does has been in an effort to keep with its global strategy. The global strategy is a Plan to win, which insists on offering only the best services to its customers. They have often come up with slogans that they hope will differentiate them from the other companies, and to set them apart from the competition. Planning is important to every organization. McDonald’s is the company that has managed to remain profitable because it has been able to plan ahead. They have strategically owned new restaurants only because they did proper market research and used their findings as a basis for doing business (Holmstrom & Milgrom, 1994).

Organization

The reality is that a company like McDonald’s would not be as successful as it is today if the company did not organize itself properly. The function of organization is one that is very important. A company that is not organized often becomes chaotic, as no one is held accountable for anything that takes place in the line of business. Proper organization from the top to the bottom is what has enabled McDonald’s to achieve the amount of success that the company has today. It remains a force to reckon within the fast food industry because of its organizational structure, which one will further discuss in this article. Analyzing and understanding organizational structures often involves working with data and charts, which is where Excel homework can come in handy, providing students with the necessary skills to organize and interpret data effectively in real-world scenarios.

McDonald’s has also aimed at promoting diversity among all the employees that work for the organization. Managers want all their employees to feel like they belong. As a result, they often aimed at being their customers’ favorite way and place of eating. One of the strengths of the organization is that it is able to emphasize on proper leadership skills. They also offer leadership programs to their executives who are extensive and comprehensive. They have established very high standards for all their employees. They always insist on hiring only the best, and each time, a new employee or manager has to do a better job than the former one (Holmstrom & Milgrom, 1994).

The organization also focuses on its human resources. The way McDonald’s hires employees is in such a way that they ensure that they only select candidates who indicate willingness to put the needs of the organization ahead of their own personal ambitions. McDonald’s also has a culture of appreciating its employees, so that they do not feel the need to pride themselves as the authors of a project. Whenever a project is successful, the glory is shared among the employees, so that no one feels left out. In addition, the company does not have a culture where fingers are pointed or people are vilified whenever something goes wrong. Also, the organization has well laid out succession plans, so that when an employee leaves, a vacuum is not created.

The company's succession culture, as well as its enduring culture, has seen its rise above the troubled times which have seen other companies going under. Even when the company needs to make changes in management, they do so under well-organized procedures, so that operations are not interrupted in the process. The firm never waits until a Chief Executive Officer has died or retired to replace him, as this has a way of creating a crisis. There are well laid out plans for succession, in case someone decides to retire or to leave the company for another one. It is these strong organizational capabilities that have contributed to its great customer service.

The company has over the years ensured that they have leadership skills which are sustaining. This is the reason why they have maintained the skills that are necessary to ensure that their customers are happy, so that they could keep coming back. They have been able to train their current leaders and even those they hope to have in the future. McDonald’s have over the years proven that they are capable of implementing leadership programs that are very strong and capable of producing the highest standards possible.

McDonald’s has remained strong because the company is able to adapt to changes that occur in demographics and technology. Changes in globalization have affected many organizations, and some have not been able to come through. The secret behind the success at McDonald’s has been as a result of their employee culture. The company has a culture where they build very capable team and emphasize on the value of teamwork. McDonald’s is a company where teamwork is valued. Each time they have a task to be accomplished or a business issue, the first thing that managers do is put a team together and empower them to accomplish the task. This is a culture that the company has natured for many years now, and can be seen by anyone who walks into any of the McDonald’s outlets anywhere in the world.

The corporation’s current Chief Executive Officer is Don Thompson. Mr. Thompson’s leadership style has been characterized the aggressive expansion and acquisition of the new market niches.  As a part of its business strategy, McDonald’s regards business competition as a war (Clausewitz, 2010). McDonald’s allocates most of its resources on provision of core services in order to ensure that the corporation stays ahead of the rest in the fast food industry. In this respect, McDonald’s operates its outlets either as joint venture or through franchising. In 1997, the corporation redesigned its strategy to focus only on its core brand. This move saw the company divest itself off some chains in Mexico. McDonald’s primarily focuses on selling products that it can provide conveniently to its clientele. This includes various types of chicken sandwiches, hamburgers, French fries, and an assortment of in-house soft drink brands. 

Concerning supportive policies, the corporation has ratified measures to ensure that it grows its business in the most profitable manner. Furthermore, McDonald’s believes in its systems, which ensure that the quality of its products remains high throughout the supply chain. Ethics is paramount to the corporation’s business. As a part of its policy, McDonald’s believes that good ethics means quality business. The corporation conducts its business in a fair and honest manner (Parasuraman et, el, 1988).

McDonald’s has a culture that ensures that the corporation grows continuously in order to respond to stakeholders’ needs effectively. The corporation has incorporated principles of organizational learning in its operations. These principles help the corporation to respond positively to ever-changing needs of consumers, system, and employees. Customer’s satisfaction is paramount to McDonald’s, since it is viewed as a business entity. The corporation offers excellent services to customers to afford them the unique experience that cannot be offered anywhere else. Currently, the corporation has the largest number of loyal customers than any other of its competitors. Additionally, the corporation has invested in the latest technology. McDonald’s was the first fast food restaurant to launch online shopping and selling of customized products. The company designs the business environment in which it operates, leaving others behind competition (Clausewitz, 2010). 

Strategic leadership is critical for any business success. McDonald’s has an efficient labor force and a management team that is innovative and visionary. The aim of management and workforce at large is to shape the corporation’s culture and ensure that it is in tandem with the organizational strategy. Moreover, McDonald’s has excellent reward programs that are geared towards stimulating employee performance. A motivated workforce is critical to an organization that aims at making profits. McDonald’s uses numerous tactics to reward its employees. This helps meet the company’s objects and reduce overheads at the same time. 

Controlling

According to McDonald’s Corporation Annual Report (2012), the company concentrates on the strategies that would strengthen its long-term survival with objectives of distributing evenly the shareholder returns in the top one-third of their colleagues. The company’s long-term financial targets are to:

Grow organic sales from 1% to 2% faster than the market grows in product classes and regions in which they operate

Attain the Core EPS growth of high single digits to low double digits

Generate free cash flow productivity of about 90% or even more

The fast food industry is extremely dynamic. Customer tests and preferences change rapidly. The organization must adopt a sound business strategy to stay ahead of competition. McDonald’s has a competitive strategy that has always manipulated the market in its favor. The corporation recognizes talents and trains them in order to build a formidable team that will always carry on the corporation’s mission, vision, and strategic plan. This has seen the company establishing a good organizational culture that is a critical organizational growth. The corporation appreciates diversity and unique customer requirements in the retail industry. This explains why the company has collaborated with other businesses in some of its chains to ensure that it serves the wider society. 

McDonald’s had to apply various marketing concepts to percolate the global market. This market segmentation analysis did not include a survey; instead, it relied wholly on customer’s behavior data that was captured at various branches. The food is mostly served in bags, cartons, or plastic wrapping to minimize cost of operation and for quick identification. Menus are made from processed ingredients prepared from a central place, and then transported to individual outlets. Once in the destination restaurant, the food is finally cooked through grill, microwave, or deep frying for a short time to meet the ever-surging customer’s demand. Precooked food is constantly evaluated to root out stale or overstayed food products. Thus, food at fast food restaurants is mostly characterized by high amounts of fat, high sugar content and less fiber i.e. highly processed. For example, King Burger’s food had a characteristic flavor, aroma, mouth feel, and texture (McDonald’s Corporation, 2001).

Their products include chicken nuggets, pizza, sandwiches, and hamburgers. Customers check in any time of the day either for a bit or for a take-away. The customers are mostly youngsters, and a few old busy people who want to grab some food while on their chores. Young people, in particular, prefer fast foods because they are cheap. Food is packaged in a group and sold at a considerably cheap prize. The restaurant also has a value meal; this is a case when a collection of menu items is sold as a whole at a low price that would be also sold individually. These arrangement-attracted youths, especially school going children usually keep looking for either a hamburger or chicken nuggets to eat.

What is more, the restaurant has a hospital point of sale system to cope with high customer’s demand. This enabled kitchen crew to view orders placed at the counter and prepare them in real time. The system also ensures speed and accuracy in service delivery. Consumer spending was very high, for the time one had been there, the restaurant made sales amounting to $100000. It was evident that most Americans still prefer fast foods compared to cooking a meal at home.

McDonald’s customers in Asia, especially in China, are naturally conservative and prefer eating home-cooked meals, unlike fast food products. Fast foods are prepared with many additives, salts, sugars, flavorings, and preservatives that limit the nutritional value of the final product. McDonald’s restaurants in China include ingredients of organic foods to enrich quality of their food, in accordance with the recommended standards, and minimize the negative impacts of fast food. Despite all negative facts, fast food has become more appealing because it is cheaply priced with irresistible tastes. Consequently, this makes fast food almost everybody’s choice, despite its health implications. McDonald’s provides broad range of chic products, such as modern and classic foodstuffs, including chicken nuggets, pizza, sandwiches, and hamburgers. Its products’ design was initiated by designers, style makers, and buyers. For that reason, it becomes a new trend, which attracts a number of customers. The new items are channeled to the right stores at the right time. McDonald’s provides fashion and quality products at the best price to customers. The best price can be assured through buying in large quantities, purchasing the right products at the right place, focusing on cost-awareness, and making effective distribution. McDonald’s sells its products through stores, catalogues, and online stores. However, there is a limitation for shopping via catalogue and Internet, as this system exists only in some countries. Customers in up market estates are able to order products through catalogue and online, i.e. they can purchase merchandise via Internet. These two channels give advantages and convenience to the customers since they can purchase items at home. Nonetheless, the major distribution channel of McDonald’s consists in stores, which expands more rapidly than other two channels. 

Catalogue and Internet shopping are the channels that offer customers more accessible and also increasing service, which reinforces its profile. The corporation does not own any stores, it rents all of them. Therefore, it can move its stores to the new location as the prime location changes. McDonald’s will not establish a new store until it finds the suitable place. Location of a store is essential for success. The company’s stores are always located in the best commercial regions, such as, busy streets and up market estates. A large number of customers are induced to shopping at McDonald’s because of the effective marketing tool of store displays. 

McDonald’s usually launches several campaigns annually in order to promote fashionable products that satisfy the ever-changing consumer tests and preferences. Its customers can get up-to-date information about trendy fast food products from such social networks, such as Facebook, Twitter, and the magazine, which is also available on its website.  

Video advertising, print advertising, and e-marketing are used to promote its products. Approximately 5% of its income is expended on advertising. There are websites, which customers can access 24 hours a day and 7 days a week. Customers can be acknowledged about a new trend and a new arrival of products via its website. The Internet utilization is a powerful tool in marketing. Online market can help to attract customers and encourage the business growth. 

McDonald’s believes in people. Its employees are the most important asset. It encourages employees to share their ideas and attitudes. Moreover, it avoids line of authority. Teamwork and cost awareness are promoted. Responsibility is delegated to employees. Consequently, staffs will feel that they are one part of the company. Freedom and responsibility exist in all business functions and workplaces. People can make their own decisions. Some unexpected situations might happen, but the critical thing is that one can learn from mistakes and avoid them next time. There are policies of diversity, gender equality, and non-discrimination policy. The company usually concentrates on customer’s demand and always provides base of products, according to customer’s requirement. Employees in the stores are well-trained about customer’s services. When customers walk to the company’s outlets, they can feel revitalized, since McDonald’s always provides new fashionable products to clients. Its store layout is obviously separated among merchandise for children, teenagers, women, and men. 

An analysis of McDonald’s indicates that successful firms do not target every customer; instead, they satisfy and meet demands only of certain groups of customers. This circumstance is called market segmentation. Consumers have different needs and interests. Firms have to differentiate products according to customers’ need in order to satisfy all clients. One cannot imagine that one product can meet all customers’ demands. However, avoiding mass marketing and focusing only on specific group of customers is significant. This process consists of three elements, which are segmentation, targeting, and positioning (Hale, 1996). Transforming demand and need of customers into marketing mix, which comprises of product, price, place, and promotion at the maximum satisfaction is the challenging job. It is vital to provide well-defined and large enough segmentation. The successful position of products depends on how well companies are able to offer more preferable products than their competitors.

Evidence indicates that there are four standards for effective segmentation:

Identifiable: Ability to determine

Viable: Enough quantity of customers which share the same interest in order for firms to get profit

Merchantable and governable: Easy to create sales and promotion

Static: Remain stable to carry out an activity

There are various types of segmentation, such as geographic segmentation, distribution segmentation, media segmentation, price segmentation, demographic segmentation, time segmentation, and psychographic segmentation (Treacy & Wiersema, 1993).

McDonald’s segments its customers based on both demographic and psychographic factors. Demographic segmentation can be defined as gender, age, income, and education level, while psychographic segmentation is based on customers’ lifestyle, attitudes, values, behaviors, perceptions, beliefs, personality, and interests. The company concentrates on satisfying demand and requirement of target customers rather than making and selling its products. Moreover, it offers products for children, teenagers, women, and men. Children segmentation includes a target audience starting from a newborn infant to an adolescent aged 14. In this segment, products will be produced based on the nature of tastes and preferences. McDonald’s segments’ customers are classified by demographic principle. It involves children, youngsters, women, men, relying on preference and style of everyone in that segmentation (Narver & Stanley, 1990).

After the market segmentation was discovered, firms got alternatives regarding decision about a group of customers that they will target. Firms can target only one segment with one brand of product, or provide different segments with one brand of product, or offer each customer groups with different brands of products. The choice of entirely targeting specific market is not always suitable. The successful company such as Body Shop targets only one segment, which is well-determined. Therefore, it can strongly enhance the appeal of products. McDonald’s major customers are young people aged between 18 to 45 years. The range of target customers was expanded into all ages of both female and male customers. 

Positioning is the processes of making customers perceive its products in their minds. Customers’ demand of selected group has to transform into marketing mix, product, price, place and promotion. It is essential, regarding to the fact how customers perceive and position the products in their opinion relatively to the rivals. Sometimes, customers do not sense the correct image of the brand. The uniqueness of the brand is the main factor that leads to success. Positioning can be defined through various factors. It is essential for customers to make judgment and selection from them. The key factor in selecting a grocery store can be defined by price, the possible parameter in choosing a hotel can be made by level of service, the major element in buying electrical device, such as computer, can be chosen from quality and reliability. Some customers perceive that H&M provides cheap products relatively to its quality. It means that McDonald’s positioning is still unclear to some customers, since they understand the company in the wrong direction. Moreover, some customers do not know what the full name of the company is.

It is vital to create a strong brand, which provides competitive advantage to the corporation. Customers should perceive that McDonald’s offers fashion and quality products at the best price. Its merchandises are always updated. In addition, new items are always available. Website is one of the communicative tools that strengthen its brand. Moreover, online shopping is used to convey the business concept and induce customers to come to stores, and purchase products online or by catalogue.

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McDonald’s: Company Analysis, Essay Example

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Introduction

McDonald’s has revolutionized the way in which people from all over the world eat fast food. When thinking about the success of the McDonald’s it is equivalent to thinking about the American Dream. The McDonald’s franchise was not the first, but it has been the premier example of a successful business model that started from just a single-drive in food place by a pair of brothers. McDonald’s has grown to have over 30,000 locations within over 100 countries. The McDonald’s franchise has followed the standards of innovation, consistency, and resiliency.

There have been roadblocks and challenges along the way, but for the most part McDonald’s has seemed to weather the storms. Their business strategy entails acknowledging the challenges from external and internal sources and commandeering a way to stay on top of the issues when they service. This following business analysis is to provide a critique overview of McDonald’s history, their business strategy, their internal and external environment, and examine the driving forces behind McDonald’s success. This information along with their successful financial statistics will allow the paper to see into the future 40 years ahead in determining if the company will sustain their success, and their impact on the environment. A strategic plan will be develop to keep McDonald’s as the market leader and ahead of their competition in the future.

McDonald’s is considered one of the first pioneers of the fast food industry. It began when Patrick McDonald opened “The Airdrome” in California at 1937. After three, years his two sons, relocated the entire building and opened the restaurant with a different name “McDonald’s Bar-B-Que Restaurant. It was a regular drive-in featuring an extensive menu and car hop service. The company was founded by brothers Maurice and Richard McDonald. The McDonald’s brothers opened their first McDonald’s restaurant located in San Bernardino, California in 1948. At the time, the menu included hamburgers, fries and milkshakes. In 1954, the two brothers met with Ray Kroc, a 52 year old Multimixer salesman, who was impressed with their company and decided to pursue them nationwide (McDonalds, 2013). The biggest event at that time in 1960 was the announcement that McDonald’s has sold more than 100 Million more hamburgers in more than 100 restaurants in America, and opened up the Hamburger University in 1961. When students “graduated” they received a Bachelor degree of “Hamburgerology”.

The Business started to develop, and in 1967, McDonald’s starts the business internationally. Therefore, nowadays we can see McDonald’s restaurants in 119 countries around the world. McDonald’s changed history with creating the first Drive-thru. The first drive-thru restaurant was opened in Sierra Vista, Arizona. The local army fort where there was no shortage of solider were usually not allowed to leave their vehicle wearing their army fatigues. In order for McDonald’s to continue to serve them, they solved this problem by introducing a new service “drive-thru”. The Drive-thru became one of most successful implementation in services field.

From this innovation in their fast food service, McDonald’s started to expand the business at a rapid pace. In 1963, the Ronald McDonald clown debuted as the spokesperson (clown), while McDonald’s sold their 1 billion number of burgers. The Big Mac introduced in 1968 was an instant hit, soon after; the famous frozen French fry was also introduced. To meet the needs of workingwomen the Happy Meal was introduced in 1979; the meal included a burger, fries, a soda and a toy. By June 1993, McDonald’s had 2,576 companies operating, and had over 9,000 franchises. In over 60 countries, they had over 1000. In the United States daily there were over 18 million people visiting a McDonald’s location.

Developing Business Strategy

At the time, McDonald’s had the second biggest brand recognition of any global brand. They had a high brand awareness with a $1 million advertising budget dedicated to the company. They introduced the new ad campaign in 1991, “Great Food at a Great Value,” that was successful in promoting productive value-meal combinations. In 1992, they followed up with their largest outdoor advertising campaign by a single brand. Their advertising messages focuses on customer satisfaction and value. Due to their increase brand awareness it was particularly pertinent to McDonald’s as many customers that were buying impulsively, and would select the McDonald’s locations out of a manner of convenience. An estimated 28% of the company revenues were obtained from their franchise fees. This amount was based on the percentage of sales gathered to cover the corporate services costs that included R&D and centralized marketing research. Now over 70% of McDonald’s restaurants are franchises. McDonald’s usually placed businesses in new countries aligned with company-owned restaurants that are located capital cities. There are franchised after they have well been established.

To attract more mature customers the company launched its Arch Deluxe in 1996, but the low-fat burger fell down. In 2001 subway surpassed McDonalds as a fast-food chain with 148 more stores than McDonalds, causing McDonalds to announce its first ever quarterly loss. The coffee based specialty drinks were successfully launched in 2006. In 2012, McDonalds sustained to emphasize beverages, value, breakfast, and traditional core favorites. They expanded the McCafé beverage offerings with the Chocolate Chip Frappé and Cherry Berry Chill. McDonald’s has expanded the coffee business offering over 1,600 McCafé locations, which in different countries such as Europe have different areas that are normally being located inside the restaurants that provide specialty coffees, desserts and snacks. In addition, McDonald’s has increased their convenience and accessibility, and with extended operating hours, self-order kiosks, optimized drive-through, and opened over 250 new restaurants.

In 2010, Don Thompson was elected and continues to be the president and CEO of McDonald’s, currently one of the world’s largest food service companies. McDonald’s Corporation franchises and operates McDonald’s restaurants that provide menu at different price points providing value in 119 countries. McDonald’s customer-focused Plan to Win (“Plan”) offers a common framework for a global business while also allowed for local adaptation. From the implementation of various initiatives surrounding the five pillars of McDonald’s: Plan, People, Products, Place, Price and Promotion.

McDonald’s has improved the restaurant experience for customers globally and grown worldwide comparable sales and visitor counts in each of the last nine years. As of December 31, 2012, there were 34,480 restaurants in 119 countries, 27,882 were franchised or licensed that included 19,869 franchised to established franchisees. There are over 4,000 licensed to developmental licensees and over 3,000 licensed to foreign affiliates that are located in Japan. While McDonald’s operates over 6,500. (McDonald) All restaurants are operated either by the Company or conventional franchisees fall under the franchise arrangements, and the developmental licensees and foreign affiliated markets are under the license agreements. The franchises that fall under the conventional franchise arrangements contribute a measure of the capital required by investing initially in the seating, equipment, signs, and decoration of their restaurant businesses. They have helped by reinvesting into the company over time. Modernizing the customer experience continued through McDonald’s grand remodeling approach, which provides latest restaurant designs and retailing efforts. The enhanced appearance and functionality of McDonald’s restaurants, which provide a more relevant experience for customers. In 2012, there were over 900 existing restaurants remodeled, the adding drive-thru capacity to attract additional guest counts.

Their Financials are continually improving:

Internal Analysis

McDonald’s brand mission statement is “To be our customers’ favorite place and a way to eat.” McDonald’s global processes have been aligned around a global strategy called the Plan to Win centering on the five factors of an exceptional customer experience: Products, People, Price, Place, and Promotion. McDonald’s has stayed dedicated to improving their operations and enhancing their customers’ experience. (McDonald’s) This mission includes becoming the first company for people in each local area independently in location. In McDonald’s, there is a strategy named “Plan to Win” since 2003. It exists in the field till now, and it forced McDonald’s to have 32 months of international, comparative, and productive sales which is the longest streak in the last 25 years. McDonald’s has had a success which lies generally above the industry average growth. To maintain the excellent service to all customers and continue to attain success with a profit through strengths such as McDonald’s process innovation and technology. Their vision refers to exceptional quality, cleanliness, high quality service and excellent value in customer service.

McDonald’s company states that their values in business are the corporate responsibility of the company. Both factors work together with independent franchisees and suppliers in order to achieve a maintainable future not only for the company but for all the surrounding communities. McDonald’s strong values having helped them to become the success they are, and how it is incorporated into their daily routine. The one the primary cores of the McDonald’s values are customer satisfaction. One of the reason for McDonald’s business are the customers. They are trying to explain the admiration by serving a high quality food and excellent service. McDonald’s strive to achieve a welcoming environment, and are committed to the people who are working for them. McDonald’s maintained a well-trained team with intercultural experiences and diverse backgrounds that are a part of their success.

The business model which contains the “three-legged stool” (suppliers, operator and employees) as the primary foundation for developing the business globally. The most prominent is to keep the balance between those “stool’s legs”. Ethics is also one of the values. McDonald’s tries to conduct their business with fairness, honesty and integrity. McDonald’s states that: “We are individually accountable and collectively responsible”. (McDonald’s). This necessitates not only focus on attainment more money but also on customers and the health of the whole system. The changing environment, customer, employee and systems need lead to the McDonald’s progress and innovation as well.

Their business strategy is rooted in their care paid to their customers and customer satisfaction. The customer service philosophy is talking about to retaining customer loyalty and dedication is the central core. If the company do not incorporate the principles of customer service to serve their customers, a company cannot survive. Customers will continue support the company products or services if the company cares about customers, their comfort and concerns. Adam Smith’s legendary Wealth of Nations (1776) said that customer service is the essence of the basic principles of competition. If one company wants to succeed, the company needs to comprehend what kind of products or services customers need at different times. If not the customer will lead to other companies understand what they want to satisfy their needs.

The products produced can be separated into several groups: Hamburgers, Chicken, pork and fish products. They have French fries, Soft drinks, and healthy alternatives such as salads and desserts. Their biggest seller are their hamburgers. They have Big Mac, Double Cheeseburger, McDouble, Big N’Tasty, etc. The most edible items on the menu with its signature taste are the French fries. The main reason for this is that no matter what other product the customer is willing to take, but in every set the first salads were added to the menus in 1985. Currently there are more, and more people are concerned about their health so, McDonald’s puts its all efforts to gain more and not lose any of customers throughout the world. Coca Cola is the biggest soft drink supplier to McDonald’s, followed by specialty coffees, and Hot and iced tea that is delivered by S& D Coffee in the US. McDonald’s also offers hot chocolate, assorted juice and other local beverages such as milkshakes are available in different markets all around the globe. The desserts that McDonald’s offers includes such items as ice-cream (McFlurry), McDonald-land cookies, Freshly Baked cookies, Pies, Cinnamon melts, the fruit and yogurt parfait, smoothies and other items which depending on the country and region.

External Analysis

The fast food restaurants industry is just one of the numerous components of the extensive food services listing. The total estimated revenue from this sector is about $1.86 trillion (US dollars) during the year 2012. Around $706.7 billion is the estimated earnings in 2012. This contributes to around 38% of the food service sub-sector of the world. The revenue from the industry is expected to grow at an estimate of 3.2% in 2012. On a global level, the fast food industry plunged down because the global recession arose and the unemployment rate hit high in the United States and many other countries. To keep the market position and to keep up the idea, some of the fast food operators set up promotional activities to attract customers and also shut down some of the underperforming stores (Smith, 2012). The recovery of McDonald’s after the global financial crisis is at a surprising pace, and the rate in sales growth continues to grow. One of the biggest fast food restaurant in the world announced that it is still gaining market shares from its competitions. The high rate of unemployment does not alter telling people to spend money and eat at McDonald’s. It has suggested and improved breakfast menu with the new frappe drinks. It was the critical success factor in recovering after the huge losses. The surprise of industry execs, McDonald’s reported a growth of 6.0% worldwide while the comparable store sales growth was almost 3.8%. The company is forecasting the further expansion of 5-6% worldwide. The chart below shows the slowdown experience in 2008.

Though the convenience that is provided by fast-food retailers which was valued by the growing numbers of travelers and families in the first part of the 90’s, the recession and fierce competition had produced a decline in growth and decreasing profits for the fast food sector. Predominantly the most hard-hit were independent restaurants that found it problematic to compete with the value-pricing strategies of the burger chains’ and their powerful advertising budgets. As a result, independents encompassed only 56% of all the restaurants in the U, S Sales declined in 1993, down from 63% in 1986, the restaurant industry in fact indicates that saturation in the “limited menu” portion of the restaurant industry was forcing growth-oriented chains to expand overseas and consider alternate outlets domestically. The growth in the restaurant industry includes the: total sales growth for this section during 1990–1991 that was only 0.3% in the U.S. Customer satisfaction, nutrition, and the price which seemed to form the basis for competition nationally. Even though all of the rapidly growing restaurant chains have pursued various strategies. “For example, Rally’s advertised “We get it right or you get it free,” Boston Chicken emphasized nutrition by roasting, steaming and baking its dishes, and Checkers, a double-drive-through burger chain, offered made-to-order burgers at lower prices. Drive-through window sales industry-wide reached $25 billion in 1992.” (GlobalENS 3)

(WikiInvest)

One of the problems that the fast food industry is facing is the criticism about the product, for being high in fat content, increase in body mass index (BMI) and putting on weight. A number of books and documentaries have increased awareness among the public about the harmful consequences on one’s health. The various articles get the health conscious consumers skeptical towards fast food and look for other resources to meet their likes. The rise in commodity prices has significantly affected the fast food industry. The cost of food and beverage inputs comes up to approximately 33% of costs, and higher cost of other raw materials has drastically reduced the profit margin. Due to fierce competition from other players in the market, trying to build a price increase is not possible either. Instead, many of the fast food franchises promoted meals at a remarkably affordable price, affecting their limits making plenty.

Situational Analysis (PEST Analysis)

Demographics will appear where most of your potential customers live their age, gender, needs, likes and dislikes. It appears that McDonalds has been successful in creating and fulfilling a need for just about everyone and appears to have hit on every demographic.

• Daily traffic at McDonald’s is 62 million people, more than the population of Great Britain
• McDonalds feeds 68 million people per day. That is similar to 1% of the world’s population.
• McDonalds hires over a million workers in the U.S. every year with over millions of employees worldwide. (Business Insider)

The socio-cultural aspect of McDonald’s is rooted in their 27 billion in revenue each year that has made it the 90th largest economy in the world. $8.7 billion of this revenue comes from the franchise stores only, making McDonald’s richer than Mongolia. One in every worker in the United States has been employed by McDonalds. As for entertainment, McDonalds offers a recreation area for kids with slides and games, and free WIFI for adults. Parents get a break as their children eat a happy meal and play in the play area. McDonalds is an equal opportunity employer. Male, female, young and old, different nationalities and even handicapped people can be found working at McDonalds.

The political and legal aspect of McDonald’s takes into account the global offerings that they must adhere to. Although global consumer confidence continues to negatively affect the overall sales in retail for the food industry, yet McDonalds is still outperforming the market as it has grown its market share. The other significant contributors to comparable market sales were the U.K. and Russia. Despite ongoing economic challenges, McDonald’s priority remains: growing the overall business by balancing a strong focus on their unique value offerings, endless premium product innovation, and new products. In APMEA, comparable sales rose 1.4%, and approximate visitor counts rose 2.2%, despite a challenging year of economic pressures, partly due to Japan’s uneven recovery and the slower economic growth of China. Several problems have been due to economic uncertainty and government-initiated austerity measures implemented in many countries.

McDonalds has worked hard to streamline the customer experience through their major remodeling initiatives, which offer modern restaurant designs and retailing efforts. The enhanced appearance and functionality of the restaurants delivers a more enjoyable experience for the customer. Over 900 existing restaurants were remodeled during 2012 with the most adding drive-thru capacity to attract additional guest counts. McDonalds has also extended the accessibility of more convenient locations with extended hours and efficient drive-thru service. More than half of the restaurants use some form of various order points to maximize drive-thru capacity, including 1,500 with hand-held order takers to help improve customer service times. As mentioned earlier McDonalds also offers free WIFI and television to its customers. McDonalds tries to invest in the latest technology.

McDonalds incorporates a long-term, average annual constant currency, financial goal to measure business as they continue to build the business. McDonald area has also delivered strong results for their shareholders ever since its inception. McDonald’s long term, average annuals constant currency financial targets are: 1. Statewide sales growth of 3% to 5%, 2. Operating and revenue growth of 6%, and 3. POIC in the high teens. McDonalds strives to keep its prices affordable and uses a cost low advantage strategy to be competitive in the food industry. McDonalds also recognizes their responsibility to give back to the community locally and globally. In 2012 McDonalds sponsored the 2012 London Olympics. The McDonald house was built to help families and children that are dealing with cancer. Globally, McDonald’s uses a customer focused plan that provides a common framework for a global business and continues to prepare for local adaptation. Multiple initiatives encompass the five pillars of the McDonald plan. The five pillars include—People, Products, Place, Price and Promotion, each incorporated to enhance the restaurant experience for customers worldwide. This idea has grown worldwide comparable sales and visitor counts in each of the last nine years. McDonald’s restaurants are located throughout the entire world.

Environmental Impact

Environmentally, McDonald’s has strived to continue their success in trying to in waste reduction, and being a leader in protecting the environment. Since 1993, Michael Quinlan, McDonald’s CEO, felt pretty confident about his company’s environmental performance. McDonald’’ formed a partnership with the Environmental Defense Fund (EDF), which has helped to win over the approval of the customers and its efforts to reduce waste, combined with its highly-publicized move from polystyrene “clamshells” to paper-based sandwich wraps. It has helped to repositioned McDonald’s as the market leader, and purport the image in protecting the environment. In 1994, however, there was another problem with a nonprofit environmental group, this groups called the Beyond Beef Coalition, aimed at McDonald’s in a bigger plan to reduce beef consumption. The environmental complaints this time held to launch an attack at McDonald’s that did not criticize supplementary factors of their business but, rather, aimed at their central products and growing markets. “Quinlan did not want this campaign to devalue the reputation the company had solidified through the EDF partnership.” (UMich 5) It has been proved that as income rises, so does meat consumption. Take in for example the Koreans in 1975 and Japan that red meat consumption doubled as the population has grew in Asia so has the meat consumption. As more people around the world are adopting an American Style diet, they are consuming meat at a faster pace than the world’s farmers are able to produce.

The Beyond Beef Coalition saw the expansion of the “cattle culture” to the developing world as one of the greatest threats to the global environment. “The Coalition was comprised of individuals and organizations involved in environmental protection, animal rights, public health, and world hunger. “ (UMich 4) Similar to the Environmental Defense Fund, this groups of activist aimed at McDonald’s for its business strategy due it to being the industry leader, and one of the largest buyers of beef throughout the world. The goals of the Coalition were: to reduce individual beef consumption in the “U.S. by at least 50%; to replace beef in the diet with organically raised grains, legumes, vegetables and fruits; to change current cattle-industry practices, and to promote humanely and organically raised beef as an alternative for those who continue to include some beef in their diet.” (UMich 6) The main aim for the McDonald’s campaign was to notify at least 1 million McDonald’s customers about beef’s negative effect of on the environment through a large campaign around their thousands of McDonald’s locations around the United States. The volunteer activist group, Beyond Beef protested outside of a McDonald’s establishment on April 17, 1993 to leave leaflets and children’s literature that informed passersby’s of McDonald’s environmental costs with beef. The activist groups collect names for petitions in an effort to assist individuals to reduce their beef consumption by 50%, and to encourage McDonald’s to make a vegetarian component to their U.S. menu. By doing so they are also able to deliver 25% of advertising to the new item. According to research conducted by the University of Michigan, there has been no other commercial entity such as McDonald’s that has been responsible for the encouragement of prime beef consumption. In the United States alone in their over 9,000 restaurants in addition to tens of thousands around the world, McDonald’s proudly displays they have served over 85 billion hamburgers and counting. (UMich 5) According to them the real cost of beef is:

* Tens of millions of cows slaughtered;

* Trillions of gallons of water used to develop their feed;

* Millions of tons of methane, a greenhouse gas, released;

* Millions of acres of public land eroded and destroyed;

* Enough grain fed to cows to produce millions of hungry families with a daily meal. Most McDonald’s patrons are unaware of how their individual decisions as consumers make up to create such a devastating global consequences.

The Future (SWOT Analysis)

From their most recent financial statistics, McDonald’s has made in 2012 $27.56 billion in revenue, and $5.46 billion in profit. They have over 1.8 million employees in 2013, and they have over 34, 000 local restaurants that serve 69 million people in over 119 countries on a daily basis. (McDonald’s) Their main competition now is Subway, Wendy’s, Yum! Brand (Jack in the Box, etc.) Inc., and Burger King. Using the SWOT analysis, we can see that that are several strengths that include that they are the market leader, and they have the largest fast food market share in the world. They have better brand recognition than most other global companies that are valued at over $40 billion. McDonald’s is the one of the most recognized brands throughout the world. They have an annual $2 billion budget allocated for advertising, and is able to adapt their food menus to match the local community. In an effort to strengthen their brand they have partnered with notable brands that include Heinz ketchup, Dannon Yogurt, Pepsi and Coca Cola, and others that add value to the corporation.

However, there are several weaknesses that McDonald’s must overcome in the future to sustain their success. These factors include the negative publicity they contrived from critics that heavily criticized their unhealthy food choices that are targeted towards children let alone the rest of their demographics. McDonald’s helps to contribute to the problems of obesity that has expanded to be a factor around the world. The increase in introducing healthier food choices could potentially lower McDonald’s popularity as competition will soon spring up to offer better healthier food alternatives. While customers are their focal point, they also have an increasing number to employee turnover, as employees are low paid and low skilled. Yet the major problem with McDonald’s is their low differentiation from other fast food competitors, and opts to compete based on price than product differentiation.

In developing a strategic plan for the future, one must incorporate all of these factors as they will continue to be a problem and strength in the far future. Their current market share is broken down:

The long term strategy must recognized that the external factors will continue to change. McDonald’s must thus constantly monitor and erect the most efficient and effective actions to taken into response to the situations. McDonald’s needs to continually be involved in government related programs, the image created can be further supplemented by the active link to the political system. By engaging in programs that promote international growth, contribute to employing more national citizens, and maintaining a positive relationship with the government, McDonald’s will continue to maintain its’ market share. McDonald’s needs to comply and cooperate with various resources that can be used to implement new government programs that benefit society. Changes in economic factors such as the price of raw materials have effects on the profit margin. McDonald’s needs to take control of their suppliers, in becoming self-sufficient, they are able to forecast the changes in the deficit, and minimize the proverbial dip in profit margin. The growing concern in health will continue to be a critical component as society progresses. The changes in health and factors will continue to change. If America continues to eat the way they have been doing, the factors of chronic diseases will be a primary concern for the customer base. McDonald’s will continually invest in Research and Development in order to develop more products that create a neutral balance that benefits those that are looking for healthier alternatives for consumers. This change will help to improve McDonald’s image overall, and win the confidence of the general consumers, which will continue to lead to a better profit margin.

The values estimated for the next five years includes an increasing amount of income, focus on the changing trends and the amount of attention being paid to placing healthier choices on the menu. These include the strategy of heaving a salad and fruit bar for those that are looking for healthier choices. Also placing vegan choices on items, which can be served in a like manner for burgers and fries, but with vegan ingredients. The threats to new entrants have been high as there are certainly no legal barriers that have kept competition from entering the industry. Since McDonalds is already an established company and in 40 years will continue to grow they will enjoy the luxury of maintaining a large amount of market share with new restaurants in developing countries. By offering menu items at a value price, more consumers will continue to demand McDonald’s products. While many of the competition have tried to imitate, by continuing to use quality products people will continue to be the preferred Choice. As evident in this financial chart in the next five years, the income, sales, profits, and margin will continue to improve. By the year 2043, McDonald’s will be the largest franchise in the world. They will employee the most people around the world that contributes to countries GDP, and push for more products on their menus that cater to all types of food choices.

McDonald’s could be on pace to be the first trillion dollar company, and will be able to use improved technology to support its millions of customers that will no doubt still take to consume their trillions of burgers that will be served, on a daily basis. McDonald’s will still need to provide a strategy of sustainability that will help to reduce their environmental impact on beef and waste reduction with smaller packaging, better recycling alternatives, and using more organic food choices to cut down on water consumption. The feasibility of this long term strategy working for McDonald’s is extremely high. Experts have agreed that the type of strategy that McDonald’s currently implements has allowed them to be a public mainstay that more and more companies wanting to invest and buy franchises to place on every corner. Potentially with McDonald’s adhering to these type of strategies used they will be one of the first companies to make a trillion dollars, and can possibly help developing companies by employing more and more people. It can also cross over to providing better training and educational classes that will help with low skilled workers, and helping them to compete with more people around the world. McDonald’s will need to invest in other companies such as competitors like Yum! Brands, that has a diverse portfolio. By investing they will be able to add and grow to their customer base and their profit margins. This will set up for McDonald’s to remain a success beyond forty years from now.

Works Cited

“C- Case Sustaining McDonald’s Environmental Success.” Pollution Prevention in Corporate Strategy . 1995. Web. 10 Dec 2013. http://www.umich.edu/~nppcpub/resources/compendia/CORPpdfs/CORPcaseC.pdf

Gus Lubin, M. B. “19 Facts About McDonald’s That Will Blow Your Mind.” Business Insider . 2012. Web. 10 Dec 2013. www.businessinsider.com/19-facts-about-mcdonalds-that-will-blow-your-mind-2012-4?op=1

Kowitt, Beth. “Why McDonald’s wins in any economy.” CNN Money . 23 Aug 2011. Web. 10 Dec 2013. http://management.fortune.cnn.com/2011/08/23/why-mcdonalds-wins-in-any-economy/

“McDonald’s Investors. Company profile” McDonald’s . 2013. Web. 8 Dec 2013. http://www.aboutmcdonalds.com/mcd/investors/company_profile.html

“McDonald’s Corporation .” 4-Traders . 2013. Web. 10 Dec. 2013. http://www.4-traders.com/MCDONALDS-CORPORATION-4833/financials/

“Making a difference one family at a time .” McDonald’s . 2013. Web. 10 Dec 2013 http://www.mcdonalds.com/us/en/our_story/our_communities/rmhc.html

“Our History.” McDonald’s. 2013. Web. 10 Dec 2013. http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html

Rosenbaum, Eric. “McDonald’s: More than a trillion served, by robots,” CNBC . 8 Dec 2013. Web. 10 Dec 2013. http://www.cnbc.com/id/101253344

“SWOT Analysis.” Strategic Management Insight. 10 Mar 2013. Web. 10 Dec. 2013. http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html

“10-K Form McDonald’s Corporation.” United States Securities and Exchange Commission . 2013. Web. 10 Dec 2013. http://sec.gov/Archives/edgar/data/63908/000119312511046701/d10k.htm

“Stock:McDonald’s Corporation (NYSE:MCD). “Wikinvest.” 2013. Web. 11 Dec. 2013. http://www.wikinvest.com/stock/McDonald%27s_Corporation_(NYSE:MCD)

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Food Industry: McDonald’s Company

Introduction

McDonald’s has impacted the food industry within the global capacity. The company can be credited with the development of the revolutionary idea of fast-food. Today, the firm is one of the largest fast-food chains across the world. Currently, it has over 30,000 restaurants serving around 46 million customers in over 110 countries daily. In 2019, the firm reported revenue of $21.1 billion, illustrating how well it is doing in the market.

McDonald’s continues to implement changes to increase its market share in a highly competitive market. For example, in 2018, it cut out non-natural ingredients from its seven classic burgers. The case of McDonald’s can be analyzed in different approaches, such as the kind of market the company belongs to, price elasticity of demand for its goods and services, closest competitors, macroeconomic environment, and close substitutes.

McDonald” Income Statement (2019)

Market McDonald’s Market Segments

McDonald’s franchise operates in an oligopoly market due to many features. Oligopolistic markets are characterized by price rigidity and were that impacts McDonald’s pricing strategies. One reason why the firm operates in oligopolistic markets is that the fast-food sector consists of a small number of larger sellers. Therefore, every seller in impacts other sellers influencing the market. The company is considered an oligopoly since it is one of the few large firms offering similar products and dominating the fast-food industry. McDonald’s, along with its major competitors, are under the economies of scale and operating in a market characterized by many barriers of entry. The business has a long-run average total cost that declines if its operations or its size increases. Therefore, the above factors indicate that McDonald’s operates in an oligopoly market.

Price Elasticity of Demands for Goods that McDonald’s Sells

McDonald offers both fast foods and nonalcoholic beverages; the price elasticity is under one. The analysis of its price elasticity also factors food away from home, further bringing the elasticity closer to one. Overall, the price elasticity for its fast food is between 0.7 and 0.8, indicating that the demand for the firm’s food and beverages is highly sensitive to price changes. The fast-food industry is characterized by constant price fluctuations, mainly due to high competition. If the price of a specific product increases by one percent, the projected decrease in demand will be between 0.7 percent and 0.7 percent. Hence, the price elasticity for food and beverages is highly influenced by constant changes in prices.

The need for the firm’s products is elastic, meaning that price changes affect demand in the short-term. In most cases, the changes in price are the result of the corporation’s decision or uncontrolled regulations, such as tax. Loyal customers cannot reduce their demand rate or shift to alternative products even when the firm changes its price. However, as noted above, its demand is elastic, which poses risks to its market position. The company remains vulnerable to many factors that may influence price changes. For example, there increased concerns about the health of the food products it offers; increased focus on healthy eating habits by many people raises concerns about the firm. Therefore, McDonald’s must consider these factors and develop new solutions to deal with changing the economic and social elements of its customers.

Income Elasticity the Products of the Company Face

McDonald’s offers healthy foods and beverages with demand and supply curves that follow market conventions. For example, a price increase results in high supply, and during this time, demand either increases or decreases. On the other hand, a price increase in products results in demand decline when other factors remain constant. The firm’s customers buy more products when their income increases; for example, the company records more sales during the end months. Demand by customers also decreases during harsh economic conditions and when they lose jobs resulting in having less disposable income.

During such times, the income elasticity is elastic. The income elasticity only becomes inelastic for specific foods, such as burgers. An increase in consumer income will only raise demand to a certain level before the customer opts for other pricier foods that consider to healthier. Hence, income elasticity of demand for McDonald’s products varies depending on price, consumers’ disposable income, and specific food that are unhealthy.

Competitors

McDonald’s is always fighting to maintain changes in demand due to the increased number of rivals. The firm’s most significant competitors include:

Burger King

The Burger King is the most direct rival for McDonald’s with a considerable market share. By the end of 2018, it had over 17,000 locations in over 100 countries. The company recorded an estimated 11 million daily customers from all its restaurants.

Wendy’s

Wendy’s has more than 6,700 locations globally and focuses on similar fast food products as McDonald’s and Burger King: burgers and fries. As of March, this year, the firm had made around $3.7 billion, and its stock was trading at approximately $17 per share. Wendy’s also offers direct competition to McDonald’s, considering the two sell similar products.

Yum Brands has multiple large quick-service restaurant chains, such as Taco Bell, Pizza Hut, and Kentucky Fried Chicken. The firm has over 49,000 restaurants in over 140 countries.

Starbucks ranks as the largest coffeehouse chain globally. It has an estimated 30,000 stores in 76 different countries. In the United States alone, it has over 14,000 stores. The firm offers foods, such as sandwiches as well as coffee and other beverages.

Close Substitutes/Complements

There multiple products that can act as close substitutes or complements for McDonald’s products based on their elasticity of demand. Consumers often go for substitutes when they do not want to buy any of McDonald’s for different reasons, such as price and preference. McDonald’s and Burger King are close substitutes. For example, if McDonald’s offers meals at a higher rate than Burger King, many consumers will opt for Burger King due to the low price. Most of McDonald’s products have complements; for example, Burger King offers Pepsi at a price that is almost the same as the coke provided by McDonald’s.

These two can introduce the case of substitute based on customers’ preferred taste. Since the price of the two soft drinks is almost the same at the two restaurants, some customers will prefer to buy their products at McDonald’s because they prefer the taste of coke over that of Pepsi.

Most of McDonald’s foods and beverages are common among fast-food restaurants; therefore, customers can find substitutes easily at the company’s rivals. For meals, such as burgers, the firm can difference by producing in different tastes and sizes to ensure customers do not find a replacement. Some customers form foods and beverages preferences based on the location of the restaurant due to convenience and brand association. Those who prefer to buy products based on tastes and preferences can easily find replacements at McDonald’s rivals irrespective of location. Therefore, McDonald’s has both substitutes and complements; however, a large portion of its consumers rely on alternatives rather than complements.

Growing Demand for Products

Over the last few years, McDonald has faced many rivals due to the entry of new companies into the fast-food sector. As a result, the overall demand for both foods and beverages has declined. Negative performances due to economic crises have also facilitated the drop in demand. Many customers only have limited disposable income to spend on fast foods. Nonetheless, McDonald’s is still recording marginal growth in demand due to expansion into new markets in different parts of the word (Puleka et al., 2018).

Furthermore, population growth, coupled with investments in emerging economies, such as Brazil and India, has prompted some increase in demand. On the other hand, demand in developed countries continues to decline due to consumer preferences as many people are becoming aware of the health concerns posed by junk food. Health concerns have created negative publicity for the company forcing some consumers to move to its rivals. McDonald’s is considering a change of menu and investing awareness campaigns that inform people about healthy eating habits (Puleka et al., 2018). The firm is now focusing on offering foods that constitute natural ingredients and investing in promotional strategies to new markets as well as retain existing ones.

McDonald’s should focus on more training and development to meet its goals. For example, it should introduce career development and training initiatives even to senior employees to develop their skills that will allow them to cope with labor shortages. These programs will also establish the most efficient working techniques to maximize productivity and facilitate sustainable competitive advantage. The workforce will also be able to work with new equipment and apply innovations. Organizational training represents the foundation of business success. Continuous training of the McDonald’s workforce can improve productivity and reduce operational costs (Puleka et al., 2018). Currently, the firm offers different training programs, including video-training; nonetheless, additional training increases workers’ competencies and productivity.

McDonald’s Labor Force

The human resource of any organization is critical to meeting goals; therefore, it should offer frequent training to improve its competence. The human resource department of McDonald’s functions as the backbone of the firm by hiring the right candidates, adequate numbers, and the right cost to ensure high productivity. The workforce is skilled with the necessary experience and expertise. HRM of the firm offers the staff frequent training to maintain competence. Employees at the company usually receive the initial training that entails skill training in which they are equipped with basic job knowledge for specific positions that can develop further.

The workforce will always require future training to cope with changing business environments characterized by new technologies and changing customer needs. At McDonald’s, ongoing training programs offer a more advanced level of job expertise and knowledge, making the workforce more economical based on productivity. The company should also implement continuous training evaluation programs to ensure the workforce is up-to-date with the latest business demands. McDonald’s requires training and development programs to meet customer needs and organizational goals.

Macroeconomic Environment

McDonald’s operates in an external environment with many risk factors. The firm’s macroeconomic environment demands effective management and decision making to prepare for potential uncertainties. Its PESTEL analysis and management decisions should concentrate on trends that impact the fast-food sector. McDonald’s PESTEL analysis and its potential risks are as follows:

Political Factors

McDonald’s faces many reservations regarding the impacts of government policies and actions in different countries that limit its business operations to reduce profit margins. The most significant external political factors that affect McDonald’s include increasing international trade agreements, changing public health policies, and governmental regulations. Countries such as China and India have rigid laws that make it difficult for McDonald’s to operate profitably. New trade agreements between different countries can influence the brand’s performance either negatively or positively (Pratap, 2018). Political changes, currently taking place among Asian countries, pose many threats to McDonald’s.

Economic Factors

The economic factors are the most essential for corporations operating in the global settings. McDonald’s experiences many economic uncertainties that threaten its brand’s performance. A few years back, the world’s economy experienced a deep recession that affected McDonald’s (Schramade, 2019). Currently, the economy has improved, promoting the firm’s performance (Pratap, 2018). The strength of the dollar also raises uncertainties; for example, a stronger dollar negatively affects McDonald’s profit margins. Therefore, economic forces create many uncertainties that can adversely influence financial performance resulting in a decline in revenue.

McDonald’s Financial Performance 2019

(Ganti, 2019)

Social Factors

McDonald’s should also consider social factors while analyzing its performance. Influential social factors include social trends and lifestyle changes among customers. Consumers often change tastes and eating habits, and it is difficult for the company to predict when such changes may occur. Over the last few years, customers have grown conscious of healthy eating habits forcing McDonald’s to create new menus that suit their preferences. Millennials are more health and price-conscious, two factors that influence the firm’s operations as it has to meet this group’s product needs. McDonald’s currently offers a complex menu that is made of “fat recipes” that many customers do not prefer. The firm needs to create a “slimmer” list characterized by low calories items to meet the demands of millennial customers (Pratap, 2018). It should also focus on identifying the right market segments in society, especially those made of young adults from middle-class families.

Technological Factors

In today’s business world, technology is an essential factor. It enables everything from customer services and sales of products. McDonald’s can invest more on innovation to amplify its brand’s power; for example, the firm can implement technological changes in marketing, sales, advertising, and customer services, which will accelerate performance (Pratap, 2018). Constant technological changes pose many uncertainties; therefore, McDonald’s should keep updated with any new trends to ensure customer satisfaction and remain competitive.

Environmental factors

There has been an increased focus on environmental protection and sustainability. McDonald’s has invested much in creating environmentally friendly and sustainable supply chains and use them to grow the customer base. Consumers tend to prefer brands that illustrate a high level of environmental sustainability and CSR programs (Pratap, 2018). McDonald’s is currently framing its policies to establish itself as more environmentally friendly.

Legal Factors

McDonald’s operates in many countries, with each having unique legal requirements for both local and international businesses. The company is required to operate within laws that may hinder its business performance. The poor state of regulations can result in difficulties in the firm, limiting its capacity to increase productivity. Some countries lack well-development employment laws that may increase turnover rates (Pratap, 2018). Therefore, McDonald’s should be conscious of such laws and be prepared for the development of new business laws that may hinder its performance.

McDonald’s Profitability

McDonald’s can grow its profit margins through different approaches. For example, it only serves one percent of the world’s population. Therefore, it can improve its profits by targeting more markets to increase the volume of sales. The corporation should also consider corporate social responsibility initiatives to build customer trust and loyalty. McDonald’s can also grow its profits by placing itself in an excellent market position that will allow it to cover different market segments defined by consumer preferences.

Maintaining a highly sustainable competitive edge should the firm’s priority. There are many ways through which McDonald’s can sustain its competitive advantage: extensive advertising, capital investment, maintaining a public relationship, and meeting customer needs by offering healthy foods. The company should conduct extensive researches to understand consumer needs and establish the best approaches to build customer relationships that will build trust and loyalty. McDonald’s can further grow profit margins by implementing strategies that allow management of multiple revenue streams, making it easier to sustain its business operations even during economic recessions. Hence, McDonald’s has many avenues it can invest in to grow its net revenue.

The corporation must invest in innovations and research to facilitate the delivery of differentiated services. Technology would allow the firm to extend the restaurant experience beyond McDonald’s facilitate by integrating them with customers’ social lifestyles. It should increase interaction with customers by keeping in touch through social media platforms. It should use its website to keep customers updated with changing menus and allow them to order for foods and beverages online.

Such initiatives will reduce traffic at the restaurant and decrease the workforce cutting operational costs. The corporation should also consider offering customized services, especially to loyal customers. McDonald’s has many areas that it can exploit to increase customer-base resulting in high-profit margins.

Other Relevant Factors

McDonald’s is a multinational corporation that is expanding its products and services in diverse markets. The firm developed a unique concept of “think global, act local” that can be credited for the success of its globalization marketing strategy (Kolmakova, 2017). McDonald’s uses local services, goods, and assets to create unique products for other countries. Each country has a unique culture; therefore, McDonald’s develops a specific menu that matches that country in regards to culture and eating habits.

These menus are based on the eating habits of a specific country but contain different aspects of the mother country. This form of differentiation demands massive investment in customer intelligence and research of preferences and market trends. According to Igami and Yang (2016), McDonald’s differs significantly from other fast-food franchises regarding profits and costs structures. It generates more revenue than most of them, highlighting the reason it affords vast investments.

McDonald’s SWOT Analysis

McDonald’s has a robust brand identity that differentiates it from other fast-food restaurants globally. This strength has been fundamental to the growth of its customer base in China. McDonald’s delivers new products, such as McCafe that provides drive-thru and sit-in cafeteria services. The firm mixes a uniform product menu at all its stores and offers localized food options to meet the preferences and tastes of local consumers. For example, in Beijing and Shanghai, McDonald’s delivers tasty food options to local customers.

The firm still retains its classic sense of place and purpose despite offering localized food choices. McDonald’s is well-recognized for its high-quality customer services. The firm has realized this by providing safe and reliable products as well as creating an attractive eating environment. Its services are fast, whereas workers are professional and friendly. McDonald’s has increased its investment capital on marketing. The corporations consistently provide robust promotion and communication tools to reach broader markets. It uses radio, television, billboards, magazines, and newspapers for advertising. Hence, McDonald’s SWOT analysis outlines vital strengths that help the firm remain competitive.

Most of McDonald’s products are expensive as compared to local fast-food restaurants. Many people consider these products as costly for them to afford. The company has been weak regarding product innovation as compared to competitors, such as Domino’s Pizza, who have been innovating coupled with expanding their menu repeatedly. Its burgers have remained unchanged for almost ten years. McDonald’s has been slow in the expansion of its business operations in developing cities. The corporation has always struggled in the management of increasing material and operating costs and offers low wages to its employees. McDonald’s can expand its customer base and profit margins by addressing these weaknesses.

Opportunities

McDonald’s can exploit different opportunities to increase the sustainability of its competitive advantage. First, the corporation can focus on offering healthy food based on the increased conscious of healthy eating among most people. It can partner with health companies to facilitate the delivery of healthy foods and beverages to customers. Currently, McDonald’s only serves one percent of the world’s population; therefore, it should consider internationalization.

The firm should invest in emerging economies, such as in South America and Africa, to grow its revenue. It should also consider the introduction of variations of most demanded products in developed countries to capture new market segments. The current world population is embracing an eating-out culture, among other consumer trends. McDonald’s can exploit these opportunities by partnering with local counties; as a result, expand to new markets.

McDonald’s operates in a highly competitive business environment that presents many threats. For example, in most of the countries where it has business operations, the company has to deal with many local rivals. In these countries, its success is often scrutinized based on its business strategies, acting as deterrents to differentiation strategy. Local competitors often copy McDonald’s plans decreasing competitive advantage. The firm is always under the threat of cultural backlash, mainly in foreign markets.

McDonald’s operates in many international countries and only employs limited efforts to assimilate into local cultures. As a result, it risks facing resistance by a lack of meeting local cultural expectations of specific people. Lastly, the corporation is often associated with unhealthy habits; it faces the challenge of brand image damage as consumers are becoming more health-conscious. McDonald’s needs to address these concerns to avoid the risk of losing customers to rivals and ensure the sustainability of its competitive edge.

McDonald’s is one of the world’s leading fast-food corporations. Its fast growth and expansion in the global scene have influenced the food industry by revolutionizing the fast-food sector. The company can be categorized as an oligopoly due to price rigidity. Furthermore, it operates in an industry that is made up of a small number of larger sellers, such as Burger King and Wendy’s. McDonald’s sells both fast foods and nonalcoholic beverages with a price elasticity of below one (ranging between 0.7 and 0.8).

The price for its products is influenced by demand in the short-term. The demand and supply curves of its foods and beverages follow market conventions meaning that an increase in price results in high supply and low demand for products. McDonald’s operates in a highly competitive market with changing demands due to new market entry. Its most significant rivals include Burger King, Wendy’s, Yum Brands, and Starbucks. The firm can expand its services to emerging economies in South America and Africa to grow demand for its products and services. Overall, McDonald’s is a highly profitable multinational corporation existing in an oligopolistic market.

Igami, M., & Yang, N. (2016). Unobserved heterogeneity in dynamic games: Cannibalization and preemptive entry of hamburger chains in Canada. Quantitative Economics , 7 (2), 483-521. Web.

Ganti, A. (2019). How McDonald’s makes money: Monetizing the demand for fast food. Investopedia. Web.

Kolmakova, L. (2017). Glocalization marketing strategy of Mc Donald’s case study: Turkey . [Unpublished doctoral dissertation] . KTH Royal Institute of Technology.

Pratap, A. (2018). A PESTEL analysis of McDonald’s . Web.

Puleka, D., Kakade, K. S., Pulekar, N. (2018). Comparative analysis of training and development practices in the fast-food segment – McDonald’s and KFC. International Journal of Advance and Innovative Research , 5 (3), 174-191. Web.

Schramade, W. (2019). McDonald’s: A sustainable finance case study . Erasmus University. Web.

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Business structure and charitable work

1940–1948: the birth of fast-food pioneers, 1954–1961: the ray kroc revolution, 1961–1975: standardization and expansion, 1980s–1990s: global dominance and diverse menu, 2000s: facing challenges and criticisms.

McDonald’s Corporation (McDonald’s) is one of the world’s largest and most recognized fast-food chains, known for its hamburgers , french fries , and name-brand sandwiches such as the Big Mac, Quarter Pounder, and Egg McMuffin, as well as the child-focused Happy Meal.

Based in Chicago , it is one of the most successful brands in marketing history. From its modest beginnings in the 1940s as a drive-in restaurant, McDonald’s has undergone several transformative eras marked by pioneering innovations, milestones, and periods of controversy.

Although McDonald’s is an iconic fast food chain, it is also a real estate company. The company owns—or has a long-term lease on—the land and building for each franchised location. Each franchisee pays for equipment, signs, seating, and decor. McDonald’s Corporation’s revenue is made up of rent , royalties, and fees paid by franchisees, as well as sales in company-operated restaurants. It is also one of the world’s largest private employers, with more than 150,000 company employees and 2,000,000 workers at franchised locations.

The first Ronald McDonald House, which housed families near hospitals where their children were receiving cancer treatment, was opened In 1974. By the early 21st century, more than 360 such houses existed around the world. Ronald McDonald House Charities (RMHC) was established in 1987. In 2022, McDonald’s customers and franchisees donated over $182 million to RMHC, which provided 2.2 million overnight stays around the world. McDonald’s Corporation itself donated $20 million to RMHC in 2022, part of a $100 million pledge.

The company also donates millions of dollars to international relief efforts and local nonprofit organizations each year, and provides hundreds of thousands of dollars in community grants and scholarships. In 2022, more than $20 million was awarded in tuition assistance through the Archways to Opportunity program.

The first McDonald’s drive-in was opened in 1940 by brothers Maurice (“Mac”) and Richard McDonald in San Bernardino , California . In 1948 the brothers revamped the business, and a newly envisioned McDonald’s restaurant was created to produce huge quantities of food at low prices.

The brothers developed a simple, efficient format that they named the Speedee Service System, including a self-service counter that eliminated the need for waiters and waitresses. By 1949, the menu was condensed to include 15-cent hamburgers, shakes, and fries. Customers received their food quickly because hamburgers were cooked ahead of time, wrapped, and warmed under heat lamps.

McDonald’s was a huge success, and the brothers began a franchise program of 10 restaurants plus their original San Bernardino location.

In 1954, Ray Kroc , a distributor for a special milkshake mixing machine, was intrigued by the McDonald brothers’ need for eight mixers. Realizing there was great promise in their restaurant concept, Kroc became a franchise agent for the brothers. In April 1955, Kroc launched McDonald’s Systems, Inc., later known as McDonald’s Corporation, in Des Plaines , Illinois , where he also opened the first McDonald’s franchise east of the Mississippi River . In 1961 Kroc bought out the McDonald brothers.

Realizing that franchisees were vital to the company’s success, Kroc developed exacting standards for how each McDonald’s should be run, from food preparation to cleaning. To ensure the standardized operation of the outlets, he created a program in 1961, later known as Hamburger University, to train franchisees. In addition, he eventually changed the format of the restaurants, adding counter staff to take orders.

During this time McDonald’s also introduced features that would define its brand and further public recognition:

• In 1963, the public face of the company was introduced, a clown named Ronald McDonald; however, criticism over marketing to children and the growing negative perception of clowns resulted in the company largely sidelining the character in the early 21st century.
• In 1968, McDonald’s added the Big Mac to its national menu; the iconic hamburger went on to reportedly become the company’s top-selling item after french fries .
• During the 1960s the chain refined its logo, eventually debuting the famous double-arch M design, which became its enduring symbol and one of the most famous logos in the world; it was inspired by the tall yellow arches that had dominated earlier McDonald’s restaurant rooftops.
• In 1975 a McDonald’s in Arizona opened the chain’s first drive-through window, a feature that soon became ubiquitous.

These changes helped spur McDonald’s growth. In less than 10 years after Kroc became the sole owner of McDonald’s, the number of the chain’s outlets topped 1,000. Boosted by these numbers, the company’s stock began trading publicly in 1965.

The chain continued to expand domestically and internationally. In 1967 a franchise opened in Richmond, British Columbia , Canada , McDonald’s first location outside the United States . By the early 21st century, there were some 34,000 outlets operating in more than 115 countries and territories. Growth was so swift in the 1990s that it was said a new McDonald’s opened somewhere in the world every five hours. It effectively became the most popular family restaurant by emphasizing affordable food, fun, and flavors that appealed to children and adults alike.

Over the years McDonald’s also expanded its menu. In addition, restaurants in foreign countries also adapted their menus to appeal to local customs and tastes.

• Filet-O-Fish sandwiches (1965)
• Quarter Pounders (1973)
• Egg McMuffins (1975)
• Full breakfast menu (1977)
• Happy Meals (1979)
• Chicken McNuggets (1983)

In the late 20th century, McDonald’s moved beyond the hamburger business by acquiring Chipotle Mexican Grill (1998), Donatos Pizza (1999), and Boston Market (2000) in the United States, and in the United Kingdom McDonald’s purchased Aroma Cafe (1999) and an interest in Pret a Manger (2001), a sandwich restaurant chain. However, by late 2008 McDonald’s no longer owned or had a stake in any of those companies, instead concentrating on its own brand.

The success of McDonald’s brought increased criticism, much of which concerned its perceived association with a global increase in obesity . In the early 2000s various lawsuits were filed against the company in the United States, alleging that its food caused health problems. Although none of the plaintiffs prevailed, a number of states passed bills banning obesity lawsuits against fast-food companies. McDonald’s also experienced a backlash following the popular documentary Super Size Me (2004), in which the filmmaker saw his health drastically decline while on a diet of only McDonald’s foods.

McDonald’s responded to the criticism by adding healthy items to its menu, and it began developing a vegan “hamburger,” variations of which would appear under such names as McVegan, P.L.T., and McPlant. In addition, in 2018 McDonald’s announced that it had stopped using preservatives in most of its hamburgers. During this time the company also eliminated supersize portions, and its U.S. and Canadian restaurants stopped using trans fat in a number of items. Such measures, however, did little to stem health concerns.

As one of the world’s largest private employers, McDonald’s faced numerous calls to increase wages. The term McJob was added to the Merriam-Webster dictionary to mean “low-paying job.” The company was criticized for its negative impact on the environment, especially its contributions to greenhouse gas emissions. In the early 21st century, McDonald’s launched initiatives to reduce emissions at its restaurants and in its suppliers’ production of beef. In addition, the company’s packaging was a source of concern, and during this time McDonald’s launched a program to move toward renewable or recycled bags, utensils, and other items.

Amid the controversy, however, McDonald’s Corporation continues to grow internationally and domestically , continuing the core strengths established by Ray Kroc: delivering fast food at value prices and in a friendly atmosphere, with aggressive marketing of its restaurants. Its 2020s strategy calls this “Committing to the Core,” with a focus on what it calls the 4 Ds: Digital, delivery, drive-through, and (restaurant) development.

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299 McDonald’s Essay Topic Ideas & Examples

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McDonalds ideas for essays can include its menu, its policy regarding tips for employees, and improvement suggestions. Want more ideas to choose from? Check out this list of 102 McDonald’s essay topics and samples!

🏆 Best McDonald’s Essay Topics & Samples

• McDonald’s Marketing Plan and Strategy Report In McDonald’s annual reports of the year 2010, the Vice Chairman and CEO, Jim Skinner states that the company started to create its brand and strength throughout the globe.
• McDonald’s Case Study Problem Statement: Improper Resource Management Professional training of the employees on the marketing and sales strategies needs to be resumed. The manager must have the ability to motivate and unite employees from the franchises to the head office.
• An Analysis of External and Internal Environments of McDonald’s The goal of this paper is to analyze the McDonald’s segments of the generathe l environment, the forces of competition, mechanisms of improving the stability, external threats and opportunities, resources, capabilities, and core competencies, and […]
• McDonald’s Operation Management & Supply Chain History and Background of the Organization McDonald’s is the largest and most popular of the fast foods chain restaurant in the world.
• McDonald’s Ethical Issues: Examples of Unethical Marketing Practices It is a case study of McDonalds and how the international company disregards the ethical considerations of business in the fast food industry. To this end, the ethical practices include the accurate representation of a […]
• McDonald’s Company SWOT and SPACE Matrices McDonald’s is one of the largest companies that specialize in fast food in the world. From the SPACE matrix of McDonald’s, as well as its SWOT analysis, it suffices that McDonald’s has the responsibility of […]
• Strategic Management: McDonald’s The report reviews the strategies that McDonald’s has adopted in order to maintain its global position in fast food industry. Although McDonald’s is one of the most experienced companies in the fast food industry, established […]
• McDonald’s Corporation Case Study Analysis In addition, the firm needs to understand issues related to the quality of service it offers that need to be improved to help it attain its objectives in the industry.
• Strategic Analysis of McDonald’s Corporation The high competition in the sector is due to the extremely low barriers in the industry’s operations. In the case of McDonald’s, the threat of new entrants and rivalry is very high due to the […]
• Principles of Management in McDonald’s According to Ike, the main reason is the need to ensure consistency in the customer experience and the quality of each restaurant. The Esprit de corps principle deserves special attention, the application of which is […]
• McDonald’s Customer Relationship Management Evaluation Essay If the relationship between the customers and the company is short-term and capricious, the chances of timely and honest communication are low.
• Analysis of McDonald’s For example, if the price of a McDonald’s burger increases substantially to be different from the ordinary price of burgers in a particular country, then consumers will prefer to buy burgers from the competing brands […]
• McDonald’s Globalization Process and Its Brief History Paper The following year, 1968, saw the introduction of the Big Mac hamburger that would become the signature fast food meal of all McDonald restaurants around the world as well as the opening of the 1,000th […]
• McDonald’s Company: Bandwagon Technique For instance, McDonald’s company is one of the companies that have traditionally used the approach to attract more customers. This approach is quite effective in creating a positive appeal on various products because most people […]
• McDonald’s Finance Sources Therefore, this means that although the main purpose of all business is to get revenue form the sales that they make, it is also important to invest some of the proceeds to some other forms […]
• The McDonald’s vs. KFC Comparative Analysis This is one of the differences between the company and McDonald’s, which presents a large number of choices regarding the components of the products.
• McDonald’s Cultural Issues in India Some of the issues which are discussed include Mcdonald’s historical background, the cultural and ethical issues at the organization’s operations, and the social responsibility issues in different regions where the organization has operations.
• McDonald’s Corporation’s Social Responsibility It takes care of the community’s interests such as provision of funds to clean up the environment and others ways of giving back to the society.
• International Business – McDonald’s However, the mode of entry into the international market and growth by the company examined in this study disagree with the idea that the company’s expansion was due to saturation in the existing markets.
• Business Environment: McDonalds Quality management is monitored through evaluating the performance of the employees of the company, against the standards communicated through the training process and the training manual of the company.
• McDonald’s Company: New Product-Menu Development One of the main factors that contributed to McDonald’s introducing the balanced lifestyle menus was the changing needs of the customers.
• Management Across Cultures: The Case of McDonalds The case of MacDonald’s presence in China and the strategies the company has used to deal with cultural differences and adapt to the Chinese culture have been examined from the case study approach.
• Recommendation for a Training Program in McDonalds The training program is linked with organisational objectives and trainees get to understand the company’s culture and practices. Individual talents of employees need to be harnessed and utilised for the benefit of the firm.
• McDonald’s Environmental Analysis and Strategy The local public policies are a threat to McDonald’s since the cost of meeting minimum health and safety standards is very high.
• McDonald’s Company: Employee Engagement It would be beneficial to analyze ideas of scholars to get a better understanding of the subject matter, and gained knowledge can be applied to McDonald’s to determine the effectiveness of approaches that are used […]
• Standardization and Adaptation of McDonald’s India and the UK How the company did it is a test of the company’s desire to succeed, and the primary focus of this paper.
• Mystery Shopper Report for McDonalds The main focus is on the quality of the services as well as the customer’s satisfaction on the same. All in all, the most important thing would be to assess the quality of food and […]
• Environmental Factors Affecting McDonalds Corporation Some of the factors may be controlled by the organizations but in most cases, the organizations have no power to control most of the factors.
• Performance Management in McDonald’s The publishing of the term McJobs in the dictionaries stimulated the need for McDonald’s to redefine its image through concentration on branding of employees.
• Mcdonald’s Company Capacity and Forecasting Capacity and forecasting issues for McDonald’s are heightened by the fact that the business covers a wide area of operation and serves millions of customers around the world. The operations at McDonald’s restaurants are subject […]
• Marketing: McDonalds and KFC The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.
• International Expansion of McDonald’s Corporation In order to succeed in the Chinese market, the McDonald’s Corporation decided to adopt the Chinese style of serving food and this is one of the reasons why the Chinese have grown fond of the […]
• Staffing in McDonalds Detailed descriptions of the job, the qualifications as well as the required nature of the job and how to apply are contained in the advertisements.
• McDonald’s as a Multinational Enterprise The popularity of fast food stems from many factors: reduced time for food preparation, with more women in the work force; a greater number of people who live alone and lack the incentive to cook […]
• Service Delivery Systems: McDonald’s In McDonald for instance when a customer make an order for a hamburger then the hamburger is the facilitating good, the restaurant I the supporting facility while the people who were involved right from the […]
• McDonald’s Entry Into the Chinese Market In this context, this paper finds it indispensable to analyze the factors that affect a firm’s decision-making process on the choice of entry modes to the foreign markets coupled with the impacts of the entry […]
• McDonald’s and Its Blue Ocean Business Strategy In contrast to the blue ocean, in the red ocean there is so much input but the profits keep on reducing because of the bloody competition.
• Competitive Advantage and Business Success: McDonalds and Burger King The company values quality and embraces a wide variety of fast foods that are available in many outlets across the world. To do this, the company ensures that the costs of operations are at the […]
• Entering New Markets: McDonald’s International Strategy Analyzing the data relating to McDonald’s expansion over the years, a trend is deduced whereby the fast food company experiences a lot of growth in markets which it has been operating for a long time; […]
• E-Commerce for the Organization McDonald’s Though the company started with the opening of its first restaurant by brothers Dick and Mac McDonald in 1940; the way the formal company was organized began in the year 1961 with Ray Croc, who […]
• McDonald’s Ethical and Moral Dilemma Despite his dwelling on the concept of bureaucratic power, Weber says that power is the most important aspect of leadership and the followers should be the only people who grant it to the leaders.
• Big Data Analytics in McDonald’s Strategy McDonald’s also strives to unite and develop society and improve the visitors’ mood through its service. This change affected the mission of the organization and its activity.
• McDonald’s Control Management Because of the family background of Mac Donald’s, the company has a bureaucratic side in its operations. The nature of agreements that govern its franchising is unique to many franchises.
• McDonald’s: Opportunities for Growth in Saudi Arabia In this paper, we will analyze the situation that McDonald’s has been facing in the market, and then we will consider the company’s growth opportunities specifically in Saudi Arabia.
• McDonald’s Company: How to Win Again? Second, increased awareness of the adverse effects of unhealthy eating backed by the efforts of the Affordable Care Act and Patient Protection undermined the trust of the target audience and decreased the inflow of new […]
• McDonald’s vs. Subway: Companies Comparison Therefore, it is safe to conclude that McDonald’s offers slightly less healthy food in terms of sugar and calories than Subway.
• McDonald’s: Business Recommendation McDonald’s should not engage in a targeted acquisition of another company, where the discouragement is made for vertical integration specifically. In conclusion, the recommendation is that McDonald’s should acquire companies horizontally because it has no […]
• McDonald’s Integrated Communication Strategy The demand for fast food amid the working class and the youth has intensified, prompting investors to venture into the business.
• Internal Analysis of McDonald’s The strengths and weaknesses of McDonalds can be illustrated with the help of the Internal Factor Evaluation Matrix. Thus, one can say that the major competencies of McDonald’s enable this company to achieve financial and […]
• Strategies Being Pursued by McDonalds in 2010 The ultimate strategic plan of the McDonald is the plan to win by being the best fast food restaurant in the business.
• Burger King vs. McDonald’s: Turning Things Around Through the effective increase of the company’s share in the competitive market of breakfasts, Burger King managed to increase sales by 19% and increasing pre-tax profits by 9%. The turnaround strategy was intended to align […]
• Compensation and Benefits Challenges at McDonald’s The analysis will culminate in the development of recommendations for the management of the company on how to handle the current crisis.
• McDonald’s New Strategy Toward Healthy Food The identification of current challenges faced by McDonald’s reveals that the future strategy needs to address the problem of healthy food, help to improve the public image of the company and renovate the franchising system […]
• Organisational Culture of McDonalds Organisational Culture assumptions for McDonalds When the company’s stakeholders tie together and fix the common differences between employees to act as strength as opposed to an organisational weakness, the assumption for the company is that […]
• McDonald’s Restaurants’ External and Internal Issues McDonald’s is a name given to several restaurants operating under the same brand name in the US, which marks the origin of the restaurants.
• McDonald’s Venture Into the Indian Market The case revolves around the main peculiarities of the McDonalds entry to the new Indian market. First, it added the new products in terms of its strategy that is aimed at the satisfaction of current […]
• Scheduling and Project Management (PERT and CRM) at McDonald’s By making use of this critical data, employees and the higher authorities at Mcdonald’s have been making sure that the customer relationships are made more robust as the primary rationale to be stronger in the […]
• McDonald’s Coffee Product Liability Case The case was based on manufacture defect since the jury established that McDonald’s had provided a warning on the cup of coffee.
• McDonald’s Company Acquisitions and Mergers After evaluating the approaches that were exploited by McDonald’s Corporation to obtain Boston Market, its influence on the company, and its worldwide business-level and corporate-level stratagems, one is presented with an opportunity for better comprehension […]
• McDonald’s: Human Rights and Environmental Sustainability Core values of the company One of the core values of the company is the respect for the fundamental rights of human beings.
• Marketing of McDonald’s Products and Services The goal here is to reduce the negative impacts that the weaknesses and threats surrounding an organisation may have on the success of the organisation.
• McDonald’s Company: PR Activities According to the company’s official website, over 80% of the company’s restaurants around the world and approximately 90% of its locations in the USA are owned and run by independent businesspeople.
• McDonald’s Operations and Supply Chain Management Moreover, McDonald’s ensures that its food meet the health standards, which is one of the pillars in which the restaurant operates.
• McDonalds-Public Relations Practice in Global Contexts Like other retail organizations, McDonald’s believed that they have a social and moral responsibility for the people around the world to produce a positive impact to the stakeholders although the bottom line is the concern […]
• McDonald’s Corporation: Analyzing Fast Food Industry A glance of the profit margins of the major players in the US industry will provide a more clear perception of the fast food industry’s success in 2009 in global perspective: Key Competitors Profits 2009 […]
• McDonald’s ”I’m Lovin’ It”: The Illustration The slogan’s memorable attribute makes it easy for customers to keep McDonald’s food in their memory. The ad appeals to consumers’ appetites, hunger, and desire for energy, expanding the company’s consumer base.
• McDonald’s Ethics in Super-Size Me Documentary In my opinion, it is every retailer’s and food manufacturing company’s ethical responsibility to clearly mention not only all the preservatives but also the processing that a food has been subjected to so as to […]
• McDonald’s in the Context of Obesity Problem To begin with, it is necessary to emphasize that McDonald’s Corporation is the largest network of fast-food restaurants in the world.
• McDonald’s Digital Campaign “Our Food. Your Questions” The digital campaign designed to answer the questions that have been bothering the consumers of fast food for a long time, provide transparency and get rid of the myths that make a negative impact on […]
• McDonald’s, IKEA and Coca Cola Brands Advertising Analysis The paper analyses the advertisement of McDonald’s from China, the advertisement of IKEA from Italy, and the advertisement of Coca Cola from India.
• KFC vs. McDonald’s This means that all of the restaurants in every country have to stick to the same norms as to temperatures of cooking and preserving the products or the amount of time the food can be […]
• McDonald’s Benefits Package Further, the company’s plan to drop its employees’ health plan has faced a lot of criticisms in the media which may damage the image of the company among employees and consumers.
• Marketing Project: McDonald’s In this case, the aim of this strategy is to increase the level of sales in hamburger. Objectives The main objective of this marketing plan is to increase the level of the sales of the […]
• McDonald’s in Australia: Issues and Recommendations This paper will focus on two points, the issues in the organization of McDonald’s business in Australia and on the recommendations that may be offered to improve the quality and managing in the sphere.
• McDonald’s Hot Coffee Lawsuit and Its Fair Outcome Although many people considered the case as unreasonable, the outcome of the coffee case was fair because of the severe damage to the health of Stella Liebeck.
• McDonald’s Brand and Customer Loyalty The structure of the organization is quite large which spreads over a network of branches and that is the reason why the organization focuses a lot on marketing and promotional activities.
• Intellectual Property Issues on the Example of the McDonald’s Trademark In case if the term of the patent has expired or the owners failed to provide the annual fees for the patent maintenance, the invention by McDonald’s can be registered and used without any issues […]
• McDonald’s and KFC Corporate Responsibility This claim means that apart from the need to serve their own interest and the interest of the owners, McDonald’s and KFC have to deploy the adopted supply chain management approaches to demonstrate their concern […]
• McDonalds Company Corporate Social Responsibility As in case with McDonalds that is the subject of the present paper, the mission statement of the company clearly states that the main task of the company is to create unique and unforgettable experiences […]
• Strategic Moves That Might Enhance McDonald’s Competitive Position in the Market Place by 2018 At the current moment, the company faces the challenge of creating a new concept and logo of the fast food industry that should focus on health conscious consumers.
• McLibel Case of Morris and Steel vs. McDonalds After McDonalds failed to silence the two, it sued them for libel and wanted reparation as part of the settlement. This particular advice was surmised to a single premise that in legal trial touching on […]
• McDonald’s Burger: Evaluating Organizational Structure The organizational structure is influenced by the objectives of the company and tailored by its marketing strategy.
• Merger, Acquisition, and International Strategies of McDonalds McDonalds took a step of changing the value of its products and modifying their features rather than increasing the number of restaurants globally. This strategy requires a creative method in order to control the manufacturing […]
• Ethical and Moral Dilemma: McDonald’s Due to the power of self-interests, McDonald’s should focus on its objectives, which is to increase the wealth of its owners rather than distributing its revenues to people.
• Change Management: McDonalds, BMW, Starbucks and Continental Airline Change management is done to empower the employees and the business as a whole to keep up with the changes that are taking place in the business environment.
• Import McDonald’s to Mongolia McDonald’s will have to adapt its menus to this cultural and national tradition in order to compete in this country. The combination of education and exposure to the West has typically resulted in a bilingual […]
• McDonald’s Company: Management and Strategy Project The company’s chain of restaurants in the UAE will be discussed, including an assessment of their operations, investigation of the industry in which the business operates, and the market as a whole.
• Mrs. Liebeck’s Lawsuit Against McDonald’s What is very surprising, though, is the fact that the testimony and actions of McDonald’s’ very own staff proved instrumental in leading the jury to rule against it and subsequently in favor of the opponent.
• Macroeconomics: McDonald’s Challenges in 2012 Therefore, this hurts McDonald’s reputation as a global fast-food business. The price demand elasticity strategy was a tactic to increase McDonald’s market share.
• McDonald’s Compensation Systems Design Justifying the significance of the above factors requires me to describe the status of compensation systems in my current workplace, including some aspects that need to be improved such as providing incentives and aligning salaries […]
• McDonald’s Inc.’s Marketing Analysis and Plan The identified phenomenon can be defined as rather impressive given the vast range of competitors with which the company has to deal in the context of the global economy.
• McDonald’s Company: History and Overview Addition lay, the firm has failed to deliver adequate messages to the consumers in order to understand the health implications of such food materials.
• McDonald’s Company’s Strategy and Competition He adds that the company’s main competitors, the Burger Kings and Wendy’s, have taken a large share of the company’s markets and are doing well, despite the hard economic challenges.
• McDonald’s Franchise Analysis The McDonald’s franchise is one of the best performing food service retailers in the world. The business adopted the franchising concept upon the realization that the demand for their products was considerably increasing.
• Whether McDonald’s Has Increased Its Number of Customers in the United Arab Emirates (UAE) Within a Few a Years Another considerable internal factor in the realms of environmental analysis is the pricing strategy that the company uses in order to remain competitive in the UAE’s market.
• McDonald’s and It’s Critics: 1973- 2009 The strengths represent the McDonald’s development and growth of the company over time which is identified as the company’s “competitive advantage” and “distinctive competency” that is responsible for the company’s growth to be one of […]
• Starbucks and McDonalds In marketing, customers are the king and to develop a good customer relationship, the business needs to create value through experience provision. In the hotel industry, customer experience is enhanced by smell, taste, vision, and […]
• McDonald’s Corporation Product Design This paper is going to focus on how product design is applied in decision making in McDonald’s corporation and a description of product life cycle in the same corporation. In conclusion, product design is applied […]
• Vision of Changes in McDonalds So, the application of changes with regard to vision of these changes should be analyzed in order to evaluate effectively the effects expected from this change, the way the change was applied, the attitude of […]
• McDonald’s Quality of Service: Just-In-Time Philosophy The process of how the production is introduced to the customer looks like this: The main point about this flowchart is the presence of standardized and non-standardized process steps which may influence the quality of […]
• Assessing Liebeck vs. McDonald’s Case After reviewing the case, I agree with the jury’s decision to impose heavy punitive damage on McDonald’s for its attitude toward a clear safety hazard. It is apparent that Mcdonald’s did not ensure the safety […]
• McDonald’s Company: Marketing and Obesity As cases of obesity among children and young people increase throughout the world, a focus has turned on the need to reduce the amount of junk foods available in the market.
• McDonald’s Franchise Model The strategy to develop and the use of a uniform supply and distribution system have enabled the company to be consistent in their products taste.
• Efficiency and Effectiveness for Nike, McDonalds and Body Shop Speaking about efficiency and effectiveness for Nike, McDonalds and Body Shop, these specific aspects of business are going to be discussed with the stress on how the companies should behave in each of these processes.
• McDonalds and Domino’s: A Brief Overview Companies have various similarities and differences that are reflected not only in the organizational culture but also in the structure of the management of companies.
• McDonald’s Organizational Change and Employee Empowerment In the case of McDonald’s, culture and leadership were present in the form of employees’ openness to new practices and operation executives’ clear articulation of a vision for change.
• Adopting Marketing Strategy Across Cultural and Religious Divides: McDonald’s Home Market and Turkey Along the way, the chain developed high standards of service, cleanliness and the ineffable concept of value. Place is a vital and permanent part of the McDonald’s marketing strategy.
• McDonald’s and Yum! Brands, Inc.: Financial Performance The solvency position of McDonald’s was negative in 2017, as given in table 2, due to the negative value of its shareholders’ equity. However, the industry average was higher, which indicated the solvency position of […]
• English Language in Coca-Cola and McDonald’s Advertising in Russia Because the objective of the research study is to investigate the nature, number and variations of the English-American words introduced to Russian consumers when it comes to advertisements of Coca-Cola and Macdonald products the most […]
• Strategic Analysis on McDonald’s Corporation Furthermore, the firm’s management team is committed towards sustaining the firm’s level of profitability through effective brand management, exploitation of technology and leveraging on the firm’s strengths.
• McDonald’s Resource Management The fact that it can diversify and adjust to the environment and the demanding market shows that the management is able to figure out what consumers want.
• McDonald’s Success It is necessary to note that McDonald’s has more chances to be out of its competitors’ reach in the long run as the corporation employs efficient strategies which help the company develop and meet needs […]
• McDonald’s: Collecting Customer Opinions Purpose of the Study The purpose of the study is to solve this financial and economic crisis existing in the restaurant.
• Retail Services Marketing: McDonalds In line with this, the organization has numerous chains of restaurants all over the world and this makes it easy for it to reach out to consumers.
• Enterprise and Innovation: McDonald’s Company Information Combining the selling point of the main brand tasty and fast delivery of food for the family with healthy points of the MC Light would make it one of the key players on the market.
• McDonald’s Corporation SWOT Analysis For McDonald’s, the number of consumers of fast-food products is of particular importance, as well as the convenient location of the organization’s points.
• McDonald’s: The Value Chain Analysis Financial analysis of the support activities shows that in the financial year 2019, there was a growth in the finances and revenues.
• Sustainable Growth Strategies for McDonald’s If the company continues to cooperate with eco-brands and invest in the production of eco-packaging and tableware, it will establish McDonald’s as a quality and caring manufacturer.
• The Concentric Circles of Competition and McDonald’s The first circle of competition for McDonald’s is in direct competition with fast food brands such as Burger King and KFC, whose menus are the same.
• The McDonald’s Food Sustainability Model The food sustainability model remains one of the priority options for McDonald’s if it is to remain competitive in the Australian market.
• Analysis of McDonald’s Company An approximation of 20% of the restaurants at McDonald’s are owned and operated by the McDonald’s Corporation. The insurance policies covered by McDonald’s company are accidental and dismemberment and accident coverage for personal and professional […]
• Trends for Improving McDonald’s Operations In 2020, the profit of this giant amounted to almost five billion U.S.dollars, and the revenue of the organization amounted to almost twenty billion U.S.dollars.
• Negligent Recruitment in McDonald’s Legal Case If a McDonald’s fails to vet a worker before hiring them thoroughly and they cause harm to others, the corporation may be held accountable for their conduct.
• McDonald’s External Forces and Business Goals This aspect represents the basis of the company’s competitive advantage, as it maintains a balance between the quality and value of the company’s products. The composition of the company’s main customers is diverse, as McDonald’s […]
• McDonald’s Restaurant Chain’s Analysis in 2010-2014 As a result, the quality of service declined, and with it so did the reputation of Mcdonald’s. The first issue is the increase in the complexity of supply and production logistics instead of producing around […]
• Red Color in Branding of McDonald’s and Christian Louboutin Fashion House The above examples of the use of color in brands are typical marketers’ techniques to draw attention to the brand and increase sales.
• McDonald’s Nutrition & Consumption Frequency McDonald’s is typically regarded as the pioneer in the fast-food industry for a good reason since the organization has become a global brand and a doubtless leader in the fast food market over the decades […]
• Economic Principles: McDonald’s Franchises Considering that the factors of production are scarce what is the combination of the factors of production to use? The business owner gets to sell the products of a known brand in the market.
• McDonalds: Financial Management The share price is $55 quite a stable figure for a chain of Restaurants Company. This is the easiest way of findings McDonalds worth and any investor willing to deal with McDonalds in any form […]
• Businesses of Yum! Brands, INC and McDonald’s Corp: Which One Is Better Investment This strategy has allowed McDonald’s Corporation to expand in every region of the globe, increase its comparable sales, and efficiently manage its operational expenses.
• McDonald’s History of Conquest With a lot of enthusiasm, Kroc founded the McDonald’s Corporation in 1955 and was able to buy restricted rights to own the McDonald’s name.
• Analysis of McDonald’s Corporation The reports on the financial statements indicate changes in performance of the stock investment as well as the financial position of the company.
• McDonald’s: History of the Company From 1937 When It Started Dealing With Hot Dogs
• McDonald’s Restaurants Operation
• McDonald’s: Reclaiming Its McJob Glory
• McDonald’s and Romantic Relationships
• McDonald’s and Competitors in the Chinese Market
• McDonald’s and Its Decreasing Business Activities
• McDonald’s: Public Space Interpretation
• Managing Marketing Advertisement for McDonalds Germany
• McDonald’s Economics of the Workplace
• McDonald’s Quality and Bloomberg Airlines’ Capacity
• McDonald’s Corporation’s Staffing Strategies
• McDonald’s Corporate Social Responsibility Project
• McDonald’s Senior Clients: Problems and Opportunities
• McDonald’s Company in the European Market
• Starbucks and McDonald’s Companies’ Profitability
• Comfort Hotel Inn’s and McDonald’s Product Marketing
• Work Value and Labor Conditions at McDonald’s
• McDonald’s Research on Menu Preferences
• McDonald’s Company Management and Improvement
• McDonald’s Company Sales and Income Challenges in 2013
• McDonald’s Corporation and Its Competition
• McDonald’s Company Analysis and Success
• McDonald’s Company: Elements of Negligence
• McDonald’s Corporation: Ambition and Corporate Mission
• “McDonald’s Advice to the Hungry” and “Shark Tank”
• McDonald’s Hot Coffee Law Case and Unfair Verdict
• McDonald’s Corporation in Qatari Labor Market
• McDonald’s: The Costs Involved in Enhancing Nutritional Standards
• McDonald’s Promotional Strategies, Approach and Plan
• McDonald’s Company Brand Refinement
• McDonald’s Competitive Strategy and Management
• McDonald’s, Qatar Airways, Nike: Working Conditions
• McDonald’s Geographical Approach and Health Issues
• McDonald’s and Bosch Car Service Analysis
• Hyatt Hotels and McDonald’s Companies: Investment and Demand
• Starbucks and McDonalds Companies’ Conduct Standards Comparison
• McDonald’s Hot Coffee Case
• McDonald’s Company Product Positioning
• McDonald’s Company Strategic Prospects
• McDonald’s Company Management Principles
• McDonald’s Company New Marketing System
• McDonalds and Nike: Organizational Impact
• McDonald’s Marketing and Principles
• McDonald’s Company and Jan Fields Role in It
• P&G, McDonalds and KFC Companies in the Saudi Arabian Market
• Social Responsibility Demonstrated by McDonald’s
• McDonald’s Strategic Management Process
• Target and McDonald’s Compensatory Strategy
• Corporate Responsibility: McDonald’s and the US Society
• McDonald’s Business Description
• New Station at Tecoma Victoria by McDonald’s
• McDonalds Rebranding in Scandinavian Countries and in the UK
• McDonalds Globalization in America
• Marker Audit Analysis – McDonald’s
• McDonald’s Products Within International Markets
• Study of Video Advertisement of Coca-Cola and McDonalds in Russia
• International Expansion Strategies for McDonald’s and Wal-Mart
• Moral Problem: McDonald’s Company
• Communications: McDonald’s Business Agendas
• How Mcdonald’s Operation and Chain Management Has Given the Company a Competitive Sustainable Edge
• McDonald’s Corporation Marketing Strategy
• McDonalds Corporate Strategic Approaches
• McDonald’s Company Operation Analysis
• How McDonalds Handles Their Crisis Management Program Globally?
• McDonalds Strategies and Image
• Corporate Social Responsibilities of McDonalds UAE
• How McDonald’s Makes Money
• McDonald’s Public Corporation Stock
• McDonald’s: Planned Change Project

🥇 Mcdonald’s Ideas for Research Papers

• Company Analysis of McDonald’s
• What Procedural Dimension Of McDonald?
• A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization
• A Comparison of the Report on the Annual Performance, Goals, Challenges, Plans, Format and Organization Information of McDonald’s Corporation and Wendy’s International
• A Critical Analysis of the Global Business Footprint of McDonald’s
• Analysis of an Image-Based Advertisement: McDonald’s
• Analysis of Mcdonald’s Service Marketing Strategy
• Analysis the Marketing Communication of Mcdonald’s
• An Analysis of the Marketing Processes of the New McDonald’s and KFC Outlets in India
• A SWOT Analysis of McDonald’s Fast Food Chain
• Bank of America or Mcdonald’s
• Case Study of McDonald’s including SWOT analysis
• Environmental Analysis of McDonald’s
• Financial Analysis of McDonald’s
• How is McDonald’s using segmentation to attract new customers?
• How McDonald applied the process of internationalization of its brand in India?
• How McDonald Company Capitalizes on Organization Theories?
• How Mcdonald Is Using a Business Model That Is Environmental Friendly?
• How Mcdonald’s Became So Successful?
• How McDonald’s Changes With the Times?
• How McDonald’s Have Changed in the Past 10 Years in Uk?
• How McDonald’s Is Getting Ready For The 4th Industrial Revolution Using AI, Big Data and Robotics?
• How McDonald’s Markets Its Products in England?
• How the Media Manipulates the Truth – Frontline and McDonald’s Angus Beef Burger?
• How Was Jollibee Able to Build Its Dominant Position in Fast Food in the Philippines?
• How Would You Describe Mcdonald’s Business Strategy?
• Is Mcdonald’s Really the Largest Purchaser of Cow Eyeballs?
• Mcdonald’s Environmental Analysis
• McDonald’s Economic Analysis
• Mcdonald’s Expands Globally While Adjusting Its Local Recipe
• McDonald’s Expansion Policies
• Mcdonald’s Green Marketing Strategy
• Mcdonald’s: Serving Fast Food Around the World
• Online Branding: The Case of Mcdonald’s
• Organisational Structure of McDonald’s
• Ronald McDonald House Charities Vision
• The Impact of Globalization on Business Enterprises: Mcdonald’s
• The Nonmarket Environment of McDonald’s
• Which Fast Food Restaurant Is Healthier: McDonald’s or Burger King?
• Which Trends in McDonald’s External Environment Are Likely to Have the Greatest Impact on the Company’s Ability to Sustain a Competitive Advantage?
• Why Have McDonald’s Sales Been Declining?

🎓 Interesting McDonalds Essay Topics to Write about

• 10 Things Mcdonald’s Must Do to Get Its House in Order
• A Brief History of Mcdonald
• A Comparison of McDonald’s Versus Burger King on Organisational Diagnosis
• Advertisement Overview: McDonald’s
• A History of McDonald and How Effective McDonald’s Chiefs control Managers and Employees
• American Culture and the Rise of McDonald’s
• Branding: Mcdonald’s & Kentucky Fried Chicken (KFC)
• Business Management : Mcdonald Corporation
• Business Structure of Mcdonald’s Corporation
• McDonald’s Corporation – Designing an Incentive System
• Changing Ethical Perspectives-McDonald’s
• Comparing McDonald’s and White Castle
• Corporate Social Responsibility At Mcdonald ‘s
• Critical Success Factors of McDonald’s
• Cross Cultural Management Practices Mcdonald’s
• Difference Between Kfc and Mcdonald’s Dratt
• Global Business Strategy of McDonald
• Globalization of Mcdonald’s on China
• History of Mcdonald in Kampar, Malaysia
• Hrm Practices of the Mcdonald’s Chain
• Leadership at McDonald’s Video
• Marketing Objectives of Mcdonald’s Corporation
• McDonald’s Adjusts for Foreign Countries
• McDonald’s Contribution to the Environment and the Community
• Mcdonald’s Corporate Social Responsibility
• Mcdonald’s Corporation in the New Millennium
• Who Invented McDonald’s?
• Is McDonald’s From Scotland?
• How Did McDonald’s Get Its Name?
• What Is the Purpose of McDonald’s?
• What Is McDonald’s Salary?
• Which Country Has No McDonald’s?
• Why Is McDonald’s Not in Africa?
• Why Is McDonald’s Coke Different?
• Why Is McDonald’s So Famous?
• What Is the Oldest McDonald’s Burger?
• What Is McDonald’s Meat Made Out Of?
• What’s Unique About McDonald’s?
• What Are McDonald’s Fries Made Of?
• What Is the Highest Paying McDonald’s Job?
• What Is the Lowest Salary at McDonald’s?
• Is Working at McDonald’s Good?
• What City Has No McDonald’s?
• Which Country Has Most McDonald’s?
• Does North Korea Have a McDonald’s?
• Is There McDonald’s in Antarctica?
• Why Does McDonald’s Sprite Taste Better?
• Why Does McDonald’s Have the Best Fries?
• What Is McDonald’s Most Famous Item?
• Why McDonald’s Uses Red and Yellow?
• What Is the Most Popular McDonald’s in the World?
• Why Does McDonald’s Food Last So Long?
• Does McDonald’s Use Real Eggs?
• Is McDonald’s Unhealthy?
• Which Fries Is Better KFC or McDonald’s?
• Does McDonald’s Use Real Potatoes?
• Organization Development Research Ideas
• Fast Food Essay Titles
• Competitive Strategy Research Ideas
• Market Research Titles
• Diabetes Questions
• Franchising Essay Topics
• Restaurant Ideas
• Food & Beverage Topics
• Chicago (A-D)
• Chicago (N-B)

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IvyPanda . "299 McDonald’s Essay Topic Ideas & Examples." March 2, 2024. https://ivypanda.com/essays/topic/mcdonalds-essay-topics/.