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As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!
Also Read: Dissertation vs Thesis
Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.
Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.
Also Read: Dissertation Topic in Finance
Here are some dissertation topics for B2B marketing.
Given below is a list of Digital Marketing dissertation topics.
Also Read: How to Write Acknowledgement for Dissertation?
Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:
In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:
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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:
As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:
Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:
Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:
The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:
Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:
Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:
Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:
Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:
A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.
The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
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AI text generators have taken the world of marketing by storm over the past few years. And for all the right reasons. Need a 3000-word blog post? An AI text generator can generate the first draft in under a minute, which would otherwise take you at least a whole day. Need some really impactful ad copy but don’t have a copywriter on the team? AI text generators can save the day here too!
Using natural language processing and vast data sets, these tools can produce everything from email newsletters to catchy landing page copy. By automating and optimizing the content creation process, AI text generators not only save time but also elevate creativity and engagement, transforming the way you approach marketing in general. According to a Salesforce survey of over 4,000 marketers , 71% of respondents predicted that generative AI tools like AI text generators are saving them 5 hours of work every week. Whether you’re seeking to boost your brand’s reach through quality content or simply streamline content production, AI text generators are the secret ingredient your marketing team has been waiting for.
How to use an ai text generator for content generation, using ai text generators for marketing content, ai text generators in different industries.
AI text generators are innovative tools that combine artificial intelligence with language models to create written content almost indistinguishable from that created by humans. These text generators use advanced machine learning algorithms to understand patterns, grammar, and context from massive datasets and then create content that mimics these styles and nuances of human-written content. This capability makes them extremely valuable in a variety of applications including content creation for marketing, social media, emails, and much more.
The operation of AI text generators boils down to a few systematic steps that turn raw data into polished textual content. Here’s a simplified breakdown of the process:
1. Training on a vast amount of data
AI text generators are trained on vast amounts of textual data. This data can range from books and websites to articles. Through the training phase, the AI system learns the intricacies of language, patterns, and contextual meanings. This training involves adjusting the AI’s parameters to enhance its predictive capabilities, allowing it to anticipate and generate the next word in a sequence based on the preceding words.
2. Improving and fine-tuning the output
Once basic training is completed, the AI model goes through fine-tuning. This process involves additional data exposure and parameter adjustments to improve the precision of the output. The end goal is to ensure that the generated content is aligned with the intended context or specific needs.
3. Generating logical and relevant text
When presented with a prompt, which can be as simple as a topic or a sentence, the AI uses its gathered knowledge to generate coherent text.
4. Continuous improvement based on user feedback
The journey, however, doesn’t end at generation. AI text generators continuously evolve through user feedback and additional training updates. This iterative process ensures that the AI becomes more sophisticated over time, improving its output’s accuracy and relevance.
So, AI text generators are not just predefined algorithms but dynamic systems continuously learning and adapting to new data and feedback.
Using an AI text generator to generate content is pretty straightforward. The AI tool requires your input. For tools like ChatGPT, your input would be a well-crafted ChatGPT prompt for content creation . Or, if you’re using a platform like Narrato with pre-built AI templates , the inputs can be as simple as just a topic, a keyword, or a URL.
Once you’ve provided your input and hit generate, the AI tool will process the information and generate a logical sequence of words, be it just a sentence or a complete article. The AI-generated content can be reviewed and further improved upon, and AI can help you with this as well. On Narrato, for instance, the in-line AI writing assistant is designed to help you edit and enhance content faster. You can select the text you wish to change and choose from a list of actions like improve text, simplify text, expand text, and so on. Or you can make custom changes too using the Ask AI option on the tool, providing a simple prompt.
Imagine being able to draft engaging blog posts, captivating social media updates, or persuasive email campaigns in a fraction of the time it would traditionally take. That is what AI text generators can do for marketers and content creators.
AI content generators can help tailor your messages to different audiences, ensuring that you strike the right tone and convey your key points effectively. This means more personalized content that resonates with your target market, ultimately driving engagement and conversions. They can also suggest keywords and phrases to improve your SEO, helping more potential customers find your content.
Here are some popular use cases of an AI text generator in marketing content creation that you should definitely try.
Creating substantial, engaging blog posts is a cornerstone of content marketing. But let’s be honest, writer’s block can strike anytime. AI text generators can work wonders by providing a stream of ideas and headlines that resonate with your audience. With AI, you can effortlessly develop outlines and introductions, helping you jumpstart your writing process. But that’s not all. AI text generators like Narrato’s AI blog article generator can even give you entire long blog articles optimized for search engines, and with image recommendations too. And all this tool needs as input is either a topic or some reference URLs.
A good AI text generator will also have SEO tools, like the SEO content brief generator and AI keyword generator on Narrato, to help you optimize your content better and improve its ranking potential on search engines.
Social media is a bustling market and standing out requires creativity and precision. AI text generators are adept at creating catchy, concise social media posts designed to grab attention. Whether it’s a playful tweet or a thought-provoking LinkedIn post, these tools can generate variations that capture your brand’s voice and message.
Narrato’s AI social media post generator , for one, has tens of templates to create social media posts for different audiences and occasions. It also lets you choose the platform on which you wish to publish the content and the tone or brand voice you want the post to reflect.
An even more interesting tool for social media content creation is the AI Content Genie. This AI autopilot for content generation only takes your website URL and a few themes as a one-time input to generate weekly social media content consistently. The auto-generated social media posts can be edited, saved, scheduled, and published directly from Narrato as well.
Using AI means spending less time drafting quality social media posts and more time engaging with your audience through meaningful interactions and responses, bolstering your brand presence across platforms.
Your website is the digital face of your business. AI text generators can refine existing website content or create new landing pages that echo your brand’s ethos. From crafting compelling CTAs to writing persuasive headlines to creating conversion-focused copy, AI can streamline content that retains your audience’s attention and encourages action.
Take Narrato’s AI copywriter for example. This AI tool offers multiple templates for generating landing page copy, headlines, CTAs, and more. It even has an AI case study generator to create customer case studies for your website effortlessly. Need copy in one of the popular copywriting frameworks like AIDA or PAS? It can do that too. A versatile AI text generator with diverse use cases like this can make copywriting a breeze for anyone with even a little knowledge of content marketing.
Incorporating AI in copywriting can ensure your site is not only informative but also engaging, attractive, and designed to foster conversions. With AI, you can also continuously optimize and refresh your content, keeping it relevant and aligned with changing consumer interests.
The art of persuasion in sales copy has never been more accessible. AI text generators can analyze successful patterns from numerous sales copies to produce persuasive content that speaks directly to potential customers. By inputting your target audience, AI for sales content can craft messaging that aligns with the desires and pain points of your audience, enhancing the likelihood of conversion. From sales emails to case studies to brochures, AI for sales content creation can create almost all collaterals you need. Coupled with your sales team’s insights, AI-generated sales copy can significantly boost your marketing arsenal’s efficacy.
Description writing is more captivating when it paints a vivid picture. For product descriptions, AI text generators can articulate benefits and features concisely, enhancing your product listings’ appeal. By highlighting unique selling points with engaging and imaginative text, AI can add flair to your descriptions , making them not just informative but also persuasive.
The AI bulk product description generator on Narrato can craft one or even hundreds of product descriptions within minutes. All it needs is some brief details about your product to create descriptions that sell.
Apart from product descriptions, AI description generators can also generate property descriptions with AI highlighting key features and grabbing eyeballs for your real estate business. You can generate event descriptions that generate interest, local business descriptions to get easily found in search, and a lot more.
Writing persuasive marketing emails has always been a vital part of connecting with customers and driving business growth. However, the process can be time-consuming and tricky to get just right. AI text generator can solve this for you as well.
Crafting the perfect email often requires brainstorming, drafting, and editing – a cycle that can eat up precious hours. AI email writers like Narrato can generate polished, ready-to-send content in just minutes, with little to no editing needed at times.
Moreover, AI email writers bring consistency to the table. Humans can have off days; our creativity can wane, and our tone can unintentionally shift. AI-generated content, however, delivers a consistent voice and style that aligns with your brand’s message every single time.
Not just your email’s messages but subject lines and CTAs can also be better when generated using an AI text generator
The AI text generator can assist in A/B testing too, by quickly generating multiple versions of an email to see which performs better. This allows marketers to continuously refine their strategy and achieve the best possible results.
AI text generators can create text content for your ads, tailored to the platform you are advertising on. Narrato’s AI Google ad copy generator , for instance, gives you three versions of ad copy in a format fit for Google Ads. The same goes for its AI LinkedIn Ad copy generator and AI Facebook and Instagram ad copy generator too.
SImilar to emails, the text output for ad copy can also be used for A/B testing of your ads. Since it is so easy to write multiple versions of ad copy with AI, you can use different versions for different audience segments and see which works best.
How do AI text generators help with video marketing? In more than one ways actually. An AI text generator can help you generate video scripts, video descriptions, and even summarize videos into text .
Narrato’s AI video script generator is an AI text generator that can give you detailed video scripts (with scenes and narration) for videos up to 6 minutes long. You can also choose the number of hosts in the video to customize the script accordingly and drive higher audience engagement.
The AI video description generator can give you engaging, search-optimized descriptions for your YouTube videos based on just the title and keyword. Thus, an AI text generator can save you a lot of pre- and post-production time in video marketing, allowing you to focus more on the actual content.
AI text generators are transforming content creation in various industries with their ability to create, analyze, and personalize content.
In marketing and advertising , these tools craft compelling ad copy, engaging social media posts, and personalized email campaigns that resonate with target audiences. By predicting customer preferences and behaviors, they ensure that the content stands out and drives more conversions.
E-commerce platforms are leveraging AI text generators to provide detailed product descriptions, personalized recommendations, and dynamic content that adapts to user interaction, enhancing the shopping experience and boosting sales.
The education sector benefits from AI text generators as well, using them to develop educational materials, summarize research reports, and help edit and enhance study material. These tools help teachers save time and offer students more customized learning experiences.
For the media and entertainment industry , AI text generators assist journalists with writing articles, producing summaries, and even generating entire news reports based on data input. This allows for faster dissemination of information and offers writers more time to focus on in-depth investigative pieces.
In the customer service realm , these AI text generator help create customer-facing sales enablement and support content, equipping support teams with the right answers to customer queries. This leads to improved customer satisfaction and more efficient handling of customer support tickets.
Healthcare is another sector seeing the benefits of AI text generators. They help in drafting patient reports, simplifying medical jargon for patient understanding, and even in creating detailed medical research summaries, thus streamlining administrative tasks and allowing healthcare professionals to focus more on patient care.
However, in sensitive areas like healthcare or education, it is always important to have manual reviews and use AI only as an assistant. Human oversight in these areas is mandatory to ensure only correct factual information is being circulated.
AI text generators are rapidly becoming indispensable tools in the marketing world, revolutionizing the way content is created and consumed. By adopting an AI text generator early on, you can streamline your content creation process, improve efficiency, and inject newfound creativity into your content strategy. Whether you’re crafting informative blog posts, quality social media updates, or alluring email campaigns, AI text generators can ensure that your content is engaging and relevant. However, it’s important to remember that while these tools offer powerful assistance, they are most effective when used in tandem with human editing and oversight. By combining the strengths of AI with the unique creativity and critical thinking of humans, marketers can create content that truly resonates with their audience. So, dive in, explore the potential of AI text generators, and watch your marketing content soar to new heights!
Neelam Goswami is an engineer turned writer, currently working as a Content Specialist. She has always had an affinity to writing and loves creating simple-to-read pieces for everyone to enjoy.
Innovation clinic—significant achievements for 2023-24.
The Innovation Clinic continued its track record of success during the 2023-2024 school year, facing unprecedented demand for our pro bono services as our reputation for providing high caliber transactional and regulatory representation spread. The overwhelming number of assistance requests we received from the University of Chicago, City of Chicago, and even national startup and venture capital communities enabled our students to cherry-pick the most interesting, pedagogically valuable assignments offered to them. Our focus on serving startups, rather than all small- to medium-sized businesses, and our specialization in the needs and considerations that these companies have, which differ substantially from the needs of more traditional small businesses, has proven to be a strong differentiator for the program both in terms of business development and prospective and current student interest, as has our further focus on tackling idiosyncratic, complex regulatory challenges for first-of-their kind startups. We are also beginning to enjoy more long-term relationships with clients who repeatedly engage us for multiple projects over the course of a year or more as their legal needs develop.
This year’s twelve students completed over twenty projects and represented clients in a very broad range of industries: mental health and wellbeing, content creation, medical education, biotech and drug discovery, chemistry, food and beverage, art, personal finance, renewable energy, fintech, consumer products and services, artificial intelligence (“AI”), and others. The matters that the students handled gave them an unparalleled view into the emerging companies and venture capital space, at a level of complexity and agency that most junior lawyers will not experience until several years into their careers.
While the Innovation Clinic’s engagements are highly confidential and cannot be described in detail, a high-level description of a representative sample of projects undertaken by the Innovation Clinic this year includes:
More information regarding other types of transactional projects that we typically take on can be found here .
Thanks to another generous gift from Douglas Clark, ’89, and managing partner of Wilson, Sonsini, Goodrich & Rosati, we were able to operationalize the second Innovation Trek over Spring Break 2024. The Innovation Trek provides University of Chicago Law School students with a rare opportunity to explore the innovation and venture capital ecosystem in its epicenter, Silicon Valley. The program enables participating students to learn from business and legal experts in a variety of different industries and roles within the ecosystem to see how the law and economics principles that students learn about in the classroom play out in the real world, and facilitates meaningful connections between alumni, students, and other speakers who are leaders in their fields. This year, we took twenty-three students (as opposed to twelve during the first Trek) and expanded the offering to include not just Innovation Clinic students but also interested students from our JD/MBA Program and Doctoroff Business Leadership Program. We also enjoyed four jam-packed days in Silicon Valley, expanding the trip from the two and a half days that we spent in the Bay Area during our 2022 Trek.
The substantive sessions of the Trek were varied and impactful, and enabled in no small part thanks to substantial contributions from numerous alumni of the Law School. Students were fortunate to visit Coinbase’s Mountain View headquarters to learn from legal leaders at the company on all things Coinbase, crypto, and in-house, Plug & Play Tech Center’s Sunnyvale location to learn more about its investment thesis and accelerator programming, and Google’s Moonshot Factory, X, where we heard from lawyers at a number of different Alphabet companies about their lives as in-house counsel and the varied roles that in-house lawyers can have. We were also hosted by Wilson, Sonsini, Goodrich & Rosati and Fenwick & West LLP where we held sessions featuring lawyers from those firms, alumni from within and outside of those firms, and non-lawyer industry experts on topics such as artificial intelligence, climate tech and renewables, intellectual property, biotech, investing in Silicon Valley, and growth stage companies, and general advice on career trajectories and strategies. We further held a young alumni roundtable, where our students got to speak with alumni who graduated in the past five years for intimate, candid discussions about life as junior associates. In total, our students heard from more than forty speakers, including over twenty University of Chicago alumni from various divisions.
The Trek didn’t stop with education, though. Throughout the week students also had the opportunity to network with speakers to learn more from them outside the confines of panel presentations and to grow their networks. We had a networking dinner with Kirkland & Ellis, a closing dinner with all Trek participants, and for the first time hosted an event for admitted students, Trek participants, and alumni to come together to share experiences and recruit the next generation of Law School students. Several speakers and students stayed in touch following the Trek, and this resulted not just in meaningful relationships but also in employment for some students who attended.
More information on the purposes of the Trek is available here , the full itinerary is available here , and one student participant’s story describing her reflections on and descriptions of her experience on the Trek is available here .
The Innovation Clinic is grateful to all of its clients for continuing to provide its students with challenging, high-quality legal work, and to the many alumni who engage with us for providing an irreplaceable client pipeline and for sharing their time and energy with our students. Our clients are breaking the mold and bringing innovations to market that will improve the lives of people around the world in numerous ways. We are glad to aid in their success in any way that we can. We look forward to another productive year in 2024-2025!
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While not a mature field yet, the body of knowledge of content marketing has grown over the last 12 years since the first scholarly paper about content marketing by Rowley (2008).Although some confusion about content marketing remains, more recent studies across different disciplines have focused on how content marketing influences online consumer behavior and the mechanisms used to achieve ...
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The thesis aims to understand how UNIQLO builds a content marketing strategy to raise awareness among Gen Z, which forms by interpreting the intention of sustainable fashion consumption among young adults from 18 to 24 (Nguyen et al. 2019). Based on four key stages of Rose's content marketing strategy (Content Marketing Institute 2017) playing as
According to Moran (2016) content marketing should possess four properties; credibility, targeted, differentiated and measurable, which are further described in section 2.3. Content plays an important part in digital marketing since creative, good and valuable content can drive customer engagement (Ahmad, Musa & Harun 2016). The definition of ...
content marketing in building company branding and business. Further, the aim was to find out how content marketing performance can be measured and how content marketing actions can affect sales. Because the thesis is conducted in co-operation with Company X, one of the objectives was to create content marketing
implementing content marketing. As a result, the thesis presents a modified framework that consists of the following elements; 1) why, 2) to whom, 3) where and what, 4) setting the objectives and following the results, 5) inclusion of novel contents - the 'wows', 6) notion on human behaviour, and 7) decisions
Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. ... This thesis aims to create a better branding message for the OLIVITA Artisan ...
Therefore, content marketing can be achieved when enterprises establish an emotional connection with customers, trigger customers' brand identity and emotional resonance, and enhance customers' brand identity and purchase intention (Chou, 2013; Tuskej et al., 2013). However, in the academic field of marketing, content marketing is a ...
This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been accepted for inclusion in Walden Dissertations and Doctoral Studies by an ... marketing tool, social media may be used successfully to define a company's goals and objectives (Chen & DiVall ...
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020. Cataloged from the official PDF of thesis. ... and compared consumers' different reactions to content marketing, sponsored content together with user generated content. With understanding of previous research, the writer then ...
STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION Dissertation submitted to Selinus University of Sciences and Literature, School of Business and Media in partial fulfillment of the requirements for the award of the degree of PHILOSOPHY DOCTORATE IN MARKETING Submitted by: SUNIL KUMAR DHARMAPPA Lagos, Nigeria
The dissertation consists of four essays on the applications of machine learning methods to targeting and product development. The first essay addresses the problem of identifying customer needs from user generated content. Traditionally, market research relies on interviews and focus groups to identify customer needs.
defines social media marketing as: Background: Content marketing has become a leading marketing technique in digital. marketing communication and uses the point of view of consumers to build ...
Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming.
This thesis will focus on the three digital marketing strategies: content marketing, live streaming e-commerce, and trust fission. As a marketing method that has existed since the paper media era, content marketing has been given new meanings in the social media era. In Chapter 2, this article goes back to the history of content marketing and ...
Sponsored posts blur the line between paid and earned content, ... Previous work on influencer marketing has focused on understanding SMIs as a new endorser type (Hearn and ... This paper is based on essay three of Gross's (Citation 2020) PhD thesis "Thumbs up for brands: Influencer marketing in the era of social media." We ...
This page provides a comprehensive list of 1000 digital marketing thesis topics designed to assist students in choosing a research direction that aligns with their academic and professional goals. With a focus on the diverse and ever-evolving landscape of digital marketing, this resource presents a wide array of topics that encompass current issues, recent trends, and future directions within ...
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020. Cataloged from the official PDF of thesis. ... and compared consumers' different reactions to content marketing, sponsored content together with user generated content. With understanding of previous research, the writer then ...
Content marketing. The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA ... If you're still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below. 3 Comments. jabbie usman on ...
The purpose of this thesis was to introduce the new trend in today's marketing world: content marketing. It has been employed by many companies and ... Content marketing is, most of the time, mistaken with viral marketing or similar terms like buzz marketing or word-of-mouth 2.0. People who are familiar with the industry
This thesis contributes to academic research by examining this innovative tool in marketing communications and professionals' acceptance of it. Apart from adding knowledge to the existing literature on the diffusion of innovations and technology acceptance, the findings highlight the necessity of providing professionals with training to help ...
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
Here are some popular use cases of an AI text generator in marketing content creation that you should definitely try. Crafting engaging blog posts. Creating substantial, engaging blog posts is a cornerstone of content marketing. But let's be honest, writer's block can strike anytime. AI text generators can work wonders by providing a stream ...
The purpose of this thesis was to introduce the new trend in today's marketing world: content marketing. It has been employed by many companies and organizations in the world and has been proven success even when it is still a fairly new topic. Five carefully selected theories of content marketing proposed by experts in the field has been ...
General The Innovation Clinic continued its track record of success during the 2023-2024 school year, facing unprecedented demand for our pro bono services as our reputation for providing high caliber transactional and regulatory representation spread. The overwhelming number of assistance requests we received from the University of Chicago, City of Chicago, and even national startup and ...
As summer draws to a close, market watchers are witnessing a mix of resilience and challenges. The S&P 500 has showcased its strength with an 18% year-to-date gain, currently just 19 points shy of ...
marketing strategy. The thesis is divided into three parts, the first part provides information about the thesis's background and history. The second part, the theoretical framework provides the reader with a more ... content goes into analysis of online marketing strategies and customers' evaluation of the online marketing activities of Biti's ...