sales speech topic

10 Sales Pitch Examples to Boost Your Close Rate

How you approach your sales pitch could be the difference between a hard no from your prospect or a high-value deal. As the saying goes, first impressions last, which is why we’ve compiled this list of sales pitch examples to help you get the conversation started on the right foot.

But what does a good sales pitch look like, and how can you design a winning sales pitch of your own? We’ll answer these burning questions and more below—so keep reading.

In this post, we’ll look at 10 sales pitch ideas that will help you create your own. We’ll also outline some good and bad examples for each.

What is a sales pitch, the different types of sales pitches, how to structure your sales pitch, 1. lead with a question, 2. create a dichotomy, 3. tell a good story.

4. Use Flattery (If It’s Genuine)

5. Follow the Rule of Three

6. create a sense of urgency, 7. let the product speak.

8. Acknowledge the Prospect’s Emotions

9. Show Supporting Data

10. remember the customer, additional tips to dazzle your prospect.

A sales pitch is a concise, persuasive speech that explains what your product is, communicates its value, and encourages the customer to make a purchase.

It’s your chance to turn a prospect’s interest into action. But it can also make or break a deal. If your buyer isn’t hooked by what you have to say, they likely won’t purchase your product.

You may develop a winning sales pitch structure based on your most common sales scenario. But there are different ways to engage with your prospects, so adapting your pitch to the situation at hand is crucial.

The primary sales pitch categories you will likely encounter include the following:

Elevator pitch: This is a fast-paced pitch , typically used in situations where you have a limited time to grab your prospect’s attention and get your point across as quickly as possible. A no-frills pitch that gets right to the point in the simplest terms is the best approach here.
Email pitch: Executing your sales pitch over email can be challenging, especially when you consider that getting your prospect to open the email is half the battle. A punchy subject line stipulating your value proposition and a concise email with a clear CTA can go a long way.
Phone pitch: Pitching over the phone is one of the most common sales pitch types and comes with its own challenges. Consider the best time of the day to call your prospect, earn their trust by being honest, and talk and connect with them for the best results.
Social media pitch: A modern sales pitch approach, the social media pitch can lead to lucrative deals, but there are a few obstacles to navigate. To ensure you don’t look like a spammer, engage with your prospect on something specific and relevant you found in their profile and build on that while keeping things professional.
Video pitch: The video pitch method combines the advantages of in-person, call-based, and text-based pitches, which you can place strategically in messaging.

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Building a solid pitch requires some thought. With careful consideration, you can create a pitch roadmap to guide you through the conversation. When planning your pitch, try to stick to the following proven framework.

Identify the issue

Step one is to highlight or pose a question related to the problem your product or service will solve. You could open with a real-life example or impactful statistic that illustrates the gravity of the issue and the need to resolve it.

Communicate your value proposition

Let your prospect know what your company offers and what sets you apart from the competition. Focus on the problem identified and what your product or service does to solve the issue. Highlight the benefits they can look forward to when working with you.

Explain the process

Next, you’ll provide the prospect with more details on how you and your team will help their business. What steps will you take, how will you approach them, and what makes your method unique? Provide as much detail as possible, but keep your explanation concise and engaging.

Establish trust

Building a relationship with your prospect begins with trust. And you can establish trust in several ways, including:

Case studies: Include an example of a company with a similar problem you’ve successfully helped with your product or service. Break down the nature of the problem and the steps your business took to resolve it.
Client testimonials: Incorporate statements from happy clients who have benefited from your product or service. Ask the client for permission to include their full name and company name as part of the pitch, as this will help you establish credibility.
Industry accolades: Has your company achieved any awards or reached a significant milestone? If so, mentioning these achievements will go a long way to developing trust.

Initiate a conversation

In closing, ask your prospect an open-ended question to spark a conversation. In other words, ask a question your prospect cannot answer with a simple “yes” or “no.”

Some examples include the following:

What risks could your business face if this problem isn’t resolved?
What are your company’s top priorities for the coming fiscal year?
What are some of the challenges you’ve experienced in delivering your product or service?

10 best sales pitch examples to increase sales

Now that we’ve pinned down the basic structure let’s dig into some of the best sales pitch examples to boost your close rate.

Preferably a question that compels them to see their problem from a different perspective. If the question promises valuable information, they’ll want to know the answer and will stay engaged through the next part of the pitch.

Good Example: A digital marketing sales rep might start a pitch with, “Did you know Instagram is currently working against you?” This question hints at important information that they’re missing and makes them reconsider their current social media strategy. The sales rep can then provide an answer that aligns with the value of buying their social media services.

Bad Example : If your question isn’t compelling enough, your customer might not stick around for more of your pitch. “Are you looking for a way to _____?” is a commonly used (but very ineffective) question that PhoneBurner warns against since it’s worded in a way that’s likely to elicit a “no” response. Your opening question should have your target dying to know more.

This pitch follows a three-step process. Start by stating a truth. Then, introduce another truth that contradicts the first truth. Finally, bring in your product and show how it can resolve the problem.

Good Example : In an episode of Shark Tank, the creators of DARTdrones used the dichotomy technique effectively in their pitch . They started by explaining that drones are a beneficial piece of technology. Then, they contradicted this truth by stating that drones are prone to crashing. Their solution was their training course for drone pilots.

Bad Example : If your product doesn’t offer a realistic solution for the problem, the dichotomy won’t be effective . Make sure you draw a clear line between your product and the problem introduced in your pitch.

As Ryan Dohrn says , “People remember stories 75% of the time. People remember facts and stats less than 1% of the time.”

Stories are engaging. Once a buyer is emotionally invested in your story, they will be more likely to care about your product. But avoid introducing your product at the beginning of the story. It’s best to weave in your product during the middle or end once the listener is fully engaged in what you have to say.

Good Example: During his pitches, Backroads CEO Tom Hale likes to tell the origin story of founding his travel company. Hale has always disliked mass tourism, and one night while working in Las Vegas he woke up in a cold sweat with a brilliant idea. He got to work and by 8 AM had a completed plan for Backroads, a slow-tourism outdoor-focused travel company. This story works with his prospects because it shows that there is authentic passion behind the product .

Bad Example : If your story is confusing or boring , your customers won’t be interested. If that happens, they likely won’t feel the emotional attachment you were counting on. Remember, your company’s story doesn’t need to be a verbatim account of everything that happened—keep the good parts and skip over the filler.

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4. Use Flattery (If It’s Genuine)

Like they say, flattery will get you everywhere. People like being complimented, so use this to your advantage during your sales pitch. Sure, the customer might realize what you are doing, but deep down, they’ll be pleased and will have a positive impression of your pitch.

“They only made this specific model of laptop in a limited run to test the market.”

Good Example : This suggestion from Investopedia is a perfect example of a sales pitch with the right amount of flattery . As you can see, it doesn’t explicitly complement the prospective client. Instead, the sales rep subtly compliments the client. By mentioning this was a “limited run” product, the sales rep shows that the client is important or special enough for this exclusive product.

Bad Example : If a sales rep over-compliments the potential customer, particularly on personal attributes (“gee, that’s the sharpest tie I’ve ever seen!”), it can feel inauthentic or creepy . Make sure to present your flattery so that it comes across as genuine and helps build a positive rapport with the customer.

Instead of overwhelming your prospects with endless facts, choose three key elements that you want them to retain in their minds. This will help your buyer remember your product while helping you keep the pitch concise.

Good Example: Of course, your product has more than three exciting aspects, but you need to narrow down the key points to make this pitch effective. If you pitch a food delivery app, the three points could be: 1) ease of using the app, 2) how quickly the food is delivered, and 3) customer satisfaction reviews. If you’re pitching a complex SaaS product with tons of bells and whistles, do as much research as you can upfront to present the prospect with the three benefits most relevant to their specific business.

Bad Example: While simplicity is usually the best policy, it can also get you in trouble here. Speaking from experience , we know that almost every CRM tool on the market claims to be easy to use, powerful, and affordable. In a crowded market, you need to get specific. So, what are three selling points you can make that your competitors can’t?

Have you ever thought you were about to close a deal only to have the customer drag their feet? It’s frustrating to put in the work only for a customer to delay the deal. During your pitch, it helps to create a sense of urgency so the customer will feel compelled to close the deal before they float away.

Good Example : Play off of FOMO (fear of missing out) during your sales pitch. Imagine a sales rep for an advertising agency pitching their services to a potential client. During the pitch, the sales rep should mention that they only have the bandwidth to accept a “few additional clients” at the moment. This shows the potential client that they need to decide immediately to avoid missing out on the opportunity to work with the agency.

Bad Example : Telling the client to “take their time” or to “reach out when they are ready” doesn’t create a sense of urgency. Instead, this lets the client off the hook and encourages them to drag their feet.

Words can only go so far. Instead of overexplaining the product, let the customers try it out for themselves. When a customer has the chance to see the product in action, they’ll understand how it works and why they need it.

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‍ Good Examples: In this video, you’ll see the salesman Joe Ades demonstrating his product in New York City’s Union Square. Yes, he’s still talking about the product. But as he speaks, he peels the carrots. With a product like a vegetable peeler, showing how it works is more effective than just talking about it. United Building Maintenance uses an effective tactic to differentiate its commercial cleaning company. When their sales reps arrive at a prospective client’s building, they walk the halls and speak with the cleaning staff. They point out their inefficient cleaning tools and explain how UBM’s commercial products will make the cleaning job easier. This pitch works because UBM describes how its products are more efficient than the competition.

Even if you’re selling a complicated product, a simple demonstration of the tool can be very persuasive in showing a prospect that what you’re selling is easy to use and genuinely helpful.

Bad Example: The biggest mistake when using a demo in your sales pitch is not making sure your product works smoothly ahead of time . Run the demo a few times before doing it in front of your customers. Nothing ends a sale faster than a demonstration showing your product doesn’t work.

8. Acknowledge the Prospect’s Emotions

Emotions are a powerful tool. Play on these during your pitch. Of course, you should avoid coming across as manipulative , as this will turn off your customer.

Good Example: Your prospective customer might feel stressed about “ breaking up ” with their current supplier. Play off this emotion during your pitch by coaching the client through the “break-up” process. Your potential customer will feel relieved that they have a strategy for ending their current business relationship.

Bad Example: Playing off emotions just to get a reaction won’t be effective. Customers can easily tell when they are being emotionally manipulated, which won’t make them interested in your product. As a salesperson, your presence should relieve the prospect’s tension—because you’re a helpful, trusted advisor—not add to their tension.

While you don’t want your pitch to seem dry, feel free to toss in a few hard facts to back up your pitch. You need your customers to trust you—and for some people, objective data sets their minds at ease. As long as you can provide legitimate sources for any numbers you throw out, a few well-placed stats will make you seem more credible.

Good Example : Use easy-to-interpret charts and graphs to explain your supporting data. Introduce the statistics in digestible chunks instead of throwing them all out at once.

Bad Example: The phrase, “What if I said …” does not instill confidence in your sales pitch. Avoid this or similar sentiments when you are discussing facts. This phrase makes it seem like you can’t prove your claim .

At the end of the day, your pitch is all about convincing the customer to buy your product. Tailor your pitch to each customer instead of using a one-size-fits-all pitch every time.

Good Example : Imagine you are tasked with selling Chromebooks. When you pitch the product to a school, you would highlight how the Chromebook can boost test scores and help students learn 21st century skills. But if you pitch the Chromebooks to a hospital, you would explain how this product can help streamline the patient check-in process and make it easier to store valuable patient information. The same pitch won’t be effective for both groups. Remember to adjust your pitch so it relates to each customer .

Bad Example : Using the exact same pitch every time makes it evident that you didn’t consider the customer . All you have to do is tweak a few phrases or swap out some data points to keep your pitch relevant for each prospect.

While the above basic pitch framework and examples offer comprehensive sales pitch guidance, you could include a few extras to take your delivery up a notch.

Address common objections

Knowing what your prospect might oppose regarding your offering will help you tackle potential objections. But you’ll need to have done a fair amount of research or have some experience with client engagement to pull this off.

Therefore, try to anticipate common objections that might arise based on past experience, and ensure you cover those with sound solutions before the prospect has the chance to object.

Offer a personalized solution

Is your product or service customizable? Offering a tailored solution is a great way to set your service apart from the competition. It lets your prospect know that you are sensitive to their particular needs and that you’re willing to adapt things to ensure those needs are met.

Demonstrate ROI

If you have the data, run the numbers to show your prospect what they can expect in terms of ROI.

Perhaps your product or service helps businesses save on expenses, in which case you should provide a basic breakdown to show the average savings percentage.

If your product or service positively influences productivity, offer a quantitative example of how much your solution could impact the business’s revenue and growth.

Craft a compelling sales pitch and close more deals

As you work on your own sales pitch, remember to keep it concise. Regardless of which techniques you use, it should be a short speech that immediately hooks your customer. An effective sales pitch is short, convincing, and leaves the customer wanting more.

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Examples of sales pitches and ideas for the perfect pitching strategy

A well-crafted sales pitch can get your prospect excited about the opportunity you’re offering and encourage them to take the next steps with you.

Sales pitches are about crafting a compelling narrative for your client. However, many it can be easy to fall into the trap of treating your sales pitch as a presentation of facts, figures and results, expecting to make a compelling argument based on data alone.

In this guide, you’ll learn how to use the power of stories to drive decision-making and close more deals after the sales pitch. We’ll also cover the fundamental elements to include in your sales decks, and practical ideas on how to deliver them (combined. Read on for plenty of great sales pitch ideas and suggestions.

First, though, exactly what is a sales pitch?

What is a sales pitch?

When most people hear the term ‘sales pitch’ they imagine a room full of potential clients and a salesperson or sales team going through a slideshow in front of them – like “Shark Tank” or “Dragons’ Den”.

But a sales pitch is more versatile than that.

“Sales pitch” meaning

It can be a script you go through on a call, a two-minute speech you perfect for networking opportunities or the classic presentation in front of decision-makers. In fact, every time you pick up the phone and tell a lead about your product, or meet someone at a business mixer and give them the lowdown about your product or company, that’s a sales pitch.

So, as you see the sales pitch definition isn’t a simple one and you need to find the best sales pitch examples and templates for each channel and prospect.

Storytelling: The foundation of your sales pitch

As the old sales saying goes: facts tell, but stories sell. This is especially true when putting together your perfect sales pitch.

Here, we’ll dive into how to frame your sales pitch around a narrative that engages your prospect and gets them invested in what your solution has to offer.

The problem you solve

It may seem counterintuitive, but a product pitch shouldn’t start with the product, it should start with your client’s biggest pain points (something that will surely resonate with decision-makers on their side).

The focus of your solution isn’t product features or service capabilities. It’s about the critical challenges you solve for your customers.

This is why your pitch must begin with a story that highlights a big enough pain you help customers to alleviate – specifically customers in the same industry and market as your prospect.

“I still see so many reps lead a pitch with the features that they love,” observes Sophie Cameron, business development representative at CAKE . “While it’s great to see they have such passion and believe in what they’re selling, this doesn’t match the customer’s needs.

“So, start by figuring out their problems and pain points, and then tailor the pitch to those. Why did they decide to talk with you in the first place? Which features will help them achieve their goals? Getting the answers to these correct is what will really resonate with your prospect.”

A strong opener should focus on a critical change in the prospect’s industry, career or life that they must pay attention to. They should consider what you’re offering as a new, superior way of doing things. This is how you get your prospect’s attention, and it shows that you truly understand them, focusing on their needs rather than yours (making them a lead) is what compels them to keep listening. The role of presenting this change is twofold:

It must show that the opportunity is too great for the prospect to ignore
It should create a sense of urgency by outlining what will happen if they do not take action

By focusing on a change, rather than just the problem alone, you‘ll create a sense of urgency and encourage prospects to share their thoughts on how this change will affect them. Immediately, you go from persuasion to collaboration. It’s a consultative selling approach that works to build a meaningful relationship with your prospects.

“For me, pitching is all about relationships! Building trust and being honest. Rather than focus on the product, focus on how the product can help the end user,” says Lewis Bruford, Sales Manager at haart .

Let’s say we wanted to do this when pitching Pipedrive :

The problem : Salespeople are starved for time and are struggling to meet sales quotas.
The change : As more consumers are making purchasing decisions based on their own research, salespeople are having to work harder and engage more leads to make a sale. That means more time spent on admin to track all the leads and engagements in their pipeline, which takes time away from selling. However, there is technology that can streamline this process.

By leading with the second option, we’re more likely to shift perspectives, or attract leads who believe in what we believe.

Highlight the pain

It’s easy to look at change with rose-tinted glasses. But without clearly framing the consequences for not taking action, you’ll struggle to close deals.

Explaining what is likely to happen if your prospect continues down the same road will get their attention and inspire them to take action.

This is where having third-party statistics can go a long way. It allows you to present a data-driven argument behind the pain point your solution alleviates.

Another way to highlight the pain is to create a “villain” and position yourself as the hero who will battle against it.

This "villain" shouldn’t be a real person or a competitor, as that will come across as underhanded. Instead, it should represent old ways of doing things, legacy systems and forces that push against getting the desired result. Your product or service should be positioned as a more optimized, effective solution to whatever “villain” you’re choosing to point out.

Share the upside and a new way of doing things

Once you highlight the pain, it can be tempting to start pitching your product. But there’s an important step to handle before you start talking about your solution and its features.

While highlighting the pain will get your prospect’s attention, it’s not the most effective way to elicit action. They are likely still going to be hesitant to change, especially when it is costing them upfront. You must show them the upside of the challenge, and what they stand to gain if they enter the arena.

The “new way” you presented earlier has to yield results or an outcome that the prospect actually wants. But you must also position it as something that can only be achieved with help from the right people or organization: AKA you.

Remember, you’re pitching your vision here, not your product. The new way of doing things isn’t what your product or service is, but rather what life will look like once potential customers invest in it.

Position features as superpowers

You’ve painted a picture of the core problem you solve, the change in the prospect’s world, why your prospect should pay attention and how they’ll benefit from this change if they take action.

Now, it’s finally time to present your product as the solution to these problems, and the path your prospect must take to reach the desired outcome.

There are two ways to do this, and it can be more effective to do both:

Positioning your features against the “old way” of doing things
Present them as superpowers for your prospect

Use a features checklist, or even a data quadrant comparing your product with the old way of doing things, or your competition. You also might be able to use examples of how you’ve helped other clients as proof that your product or service is worth the investment.

Your product is the key to succeeding in the new world or defeating the villain. With the groundwork set, your product isn’t just a set of features; they act as superpowers for your prospect to succeed.

Champion your customers

While we will be covering how to implement traditional sales principles into your pitch later, there’s a critical final piece to your story arc to explain first.

That piece is, of course, evidence. How can you back up your claims? How have you generated results in the past?

You could use the power of testimonials and case studies to demonstrate social proof as well as the results you’ve helped clients achieve.

This is your chance to present the other heroes of your story: your existing customers and prospective clients. Showcase how they’ve gained results by using your product or service, and how you helped them navigate the new world.

Four good sales pitch examples (and which you should use)

Having a framework to shape your narrative will allow you to connect with your prospects on a deeper level.

Now it’s time to shape that story into the different scenarios you’ll find yourself in the day-to-day.

You wouldn’t go into a full-scale sales presentation during a cold call, you need a concise, compelling opener that only lasts a minute or two. This is why it’s important to shape your story and value proposition for the different sales activities and environments you’ll find yourself in.

Here, we explore five of the most common formats, with the best sales pitch examples for each situation, sales pitch templates and how to use each opportunity to capitalize on attention.

1. Cold calling

Once you have the attention of a prospect, it’s the perfect opportunity to share your story with them.

But this doesn’t mean you should start your pitch as soon as you get connected! Keep in line with cold calling best practices by introducing yourself first.

Here’s a simple phone call script you can use to gauge your prospect’s interest (courtesy of Jessica Magoch, CEO of JPM Partners):

"Hi, this is Jess from JPM. How are you? We’re working on some solutions to help you recruit and train a new generation of salespeople. Is that something you’d like to hear more about?"

If they say yes, then it’s the perfect time to lead with your narrative. Here’s how to frame your story using a proven cold calling framework :

Introduction and opening line : In the sales pitch example above, Jessica introduced herself and then opened by gauging interest in the specific pain point that her firm solves.
Reason for calling : Show the prospect why they should pay attention, touching upon the old way of doing things vs. the new way of doing things, as well as the pain point (and be sure to personalize!)
Value proposition : Share some of the results you’ve helped clients achieve. Make sure to frame them as customer stories rather than simply presenting cold hard facts.
Question : Ask if they’re interested and address any immediate objections.
Close : Get some time in their calendar and secure the appointment.

Here’s an example of how you might put these steps together in your own sales pitch template:

Hi [NAME], this is James calling from Pipedrive. I’m calling because I noticed you recently secured a new round of funding and, as expanding the growth of [COMPANY] might be a priority now, you might be interested in how we’re helping salespeople achieve better results through a new way of selling. Would you like to hear more?

If they say yes, continue:

Great! We’ve noticed that when salespeople focus more on the right activities, instead of worrying about hitting quotas, they end up reaching those numbers faster while working in a more efficient manner. This is why, at Pipedrive, we’ve created a CRM that focuses on activity-based sales, a new way of selling that empowers reps to do their best work and become better salespeople. In fact, we’ve recently helped [BRAND] generate [RESULT] through our solution. If this is of interest, I’d love to share more about this new way of selling, and how it would benefit your revenue goals at [COMPANY]. Shall we schedule a call in the calendar sometime over the next week or so?

Here, we’ve touched upon the old way of doing things (measuring salespeople on quota) and presented a new way of doing things (activity-based selling). We also touched upon the superpower we provide and the results we’ve generated.

While it doesn’t give all the details, it’s enough for the prospect to decide whether or not to take the next step, because they have a general idea of what you have to offer their business.

2. Email outreach

Just like cold calling, your email outreach needs to be succinct and get to the point quickly.

According to Boomerang , the sweet spot for email length is between 50-125 words. Furthermore, they discovered that a 25-word email is as effective as one with 2,000 words.

Here’s a simple framework you can use to write your cold email pitches:

The opener : As with cold calling, be sure to personalize your opener, and tie the reason for reaching out to something relevant to them.
The pitch : Condense everything we talked about earlier into a single paragraph, using no more than one to three sentences.
Call-to-action : Ask them if they’d be interested in learning more and suggest a quick call as the next step.

Again, using Pipedrive as an example, here are these elements in play:

First of all, congratulations on your new round of funding with [INVESTOR]! I expect growth is going to be a high priority for you now, so thought you might find this of interest. We help SaaS companies like yours move away from the old quota-driven way of selling and empower salespeople to get better results with activity-based selling. Using our CRM system, we’ve seen [CLIENT] generate [RESULT] using this activity-based selling approach. I’d love to share more about this during a quick call sometime over the next week or so. Is this of interest? Thanks, James

Excluding the greeting and sign-off, this email runs in at 95 words. It lightly touches on the most important aspects and, most importantly, talks about results that greatly benefit the customer.

3. Social selling

From LinkedIn to Twitter, your buyers are now active on and can be reached through social media. They’re the perfect platforms to connect and share your narrative with them.

The two fundamental approaches to social selling are:

Outreach : Connecting, following and messaging your prospects
Content : Creating content that aligns with your narrative

For the sake of this guide, we’ll focus on the former. Let’s dig deeper into some of the most common social selling outreach methods:

LinkedIn invite : A short message when requesting to connect with your prospect
LinkedIn message : Using the same principles as cold emailing to pitch your solution to connections
Tweets : If a prospect talks about a problem you solve on Twitter, it’s the perfect opportunity to start a conversation

For LinkedIn invites and Tweets, you have a limited number of characters to play with. You’ll need to get creative here when presenting your pitch. In some cases, it’s best to focus on one element of your narrative.

Here’s an example of a LinkedIn connection invite that focuses on results:

Hi NAME, congrats on the latest round of funding! We’ve just helped [COMPANY IN PROSPECT’S INDUSTRY/MARKET] generate [RESULT] and thought you might be interested in learning how we did it. - [YOUR NAME]

Whichever aspect of your sales narrative you choose, use it to pique interest and get the initial response. You can then lead the conversation and nurture the lead from there.

4. Elevator pitch

The elevator pitch is typically what you use at networking events, or when meeting someone in your industry for the first time. Think about it as something you could easily convey to someone you’re sharing a short elevator ride with.

It’s a simple way of sharing your solution in 30 seconds or less. Use it to differentiate yourself from other people in the room using your narrative-driven sales pitch.

Be sure to practice your elevator pitch before going out into the field. Test it on a colleague and ask them for their feedback, or work as a team to refine one that you all use.

How to create engaging sales pitch content

You may be looking at the list of sales pitch formats above and wondering, “what about the trusty sales presentation?”

This is the most common and, arguably, the most complex type of sales pitch. It’s the sort that requires 30 to 60 minutes’ worth of time, careful consideration, preparation and testing – which is why we’ve dedicated two entire sections of this guide to it.

Here, you’ll learn how to structure your sales pitch into a deck that keeps your prospects engaged. Using the storytelling principles we covered earlier, you’ll be closing more deals in no time.

Customize the content

Just as personalization is key during your prospecting and verbal communications, it’s also well worth applying to your pitch decks.

Even a simple touch, such as applying prospect brand colors, can go a long way. But your sales presentation should never be fully recycled for multiple clients because each client has different pain points and different needs. You can invest the time to customize sales presentations because they’re likely presented deeper into the relationship with a client; they already have heard the elevator pitch at this point, or they came to you and expressed that they want to learn more.

Customization should also be applied to the challenges of your prospect. This is especially effective if you serve different industries, as each will have its own set of problems and goals.

Visualize data and key points

Many salespeople make the mistake of being too “text-heavy” with their sales decks. By applying too much copy to your slides, you risk making information difficult to assimilate and losing your prospect’s attention.

Therefore, use minimal text and visualize as many elements as possible – especially stats and data. If you need to go into more detail, write yourself a script so you can talk around the stats.

You should be able to talk about your product as much as your customer is interested, but everything doesn’t need to be shown physically in your deck, or else it will be too hard to follow.

Share your history

If the story of your brand is relevant to the problem you solve, don’t be afraid to share its history with your prospects.

This is the short version of our story: Pipedrive’s founder, Timo Rein, started out as a salesperson who wanted a better CRM to become more efficient in his job. Instead of waiting for it to come along, he decided to bring his vision to life.

Just make sure that you relate aspects of your story to the challenge your prospect faces and how you can help them tackle it.

While your backstory isn’t hugely persuasive, it can be an important step to adding context and building a connection with your prospect. Here’s our sales training video on how to tell your company story in a sales call .

Inject some humor

While humor can be a tricky thing to execute, don’t be afraid to let your personality shine. If it aligns with your brand and is well received by your buyer personas, humor can be an effective way to connect with your prospects. It makes customer relationships feel more natural and friendly, which in turn makes you more trustworthy to your customer.

For example, injecting memes, puns or cultural references can go a long way. To advertise their new shop on Broadway, Casper created theatre-style posters, full of puns and joke reviews, to emphasize how comfortable their mattresses are, which also adds a level of customization to a pitch or marketing strategy:

Be succinct

You will generally have a limited amount of time to make your pitch, so you have to be succinct. After all, there’s a lot to include. You have to:

Introduce yourself and quickly build rapport
Ask questions about the prospect and their organization
Save some time for Q&A and objection handling

Being concise allows you to uncover your prospect’s needs before you share your deck. It also means you’ll have plenty of time to handle any objections that get in the way.

Once you’ve put your deck together, look through the slides and remove anything that isn’t critical at this stage of the relationship (doesn’t mean it won’t be later, but you don’t want to overload your lead with information). At the very least, find slides that can be merged together to make a single point.

If you’ve nailed your 30-minute pitch, but a prospect only gives you 15 minutes, try to book another time – your pitch can only be effective if you give it the time that it deserves.

Add more content for internal sharing

If there are other stakeholders involved in the buying process, it’s likely the prospect who attends your presentation will want a copy of the slides.

This is where having two versions of your deck can help with internal communications. The first version should only include text that guides the conversation. This includes sub-headings, data and short bullet points.

The second version is for your prospect’s internal use. Here, you can expand upon the points raised in each slide and add more information that wouldn’t have otherwise fit into the allotted time, or would have distracted from the key message.

Tips for delivering a bulletproof sales pitch

Putting together the content for your sales pitch is one challenge. But having the ability to deliver it in a clear, confident manner requires practice – especially for new salespeople.

This section provides advice for managers to consider including in their training material.

For the SDRs and sales reps out there, you can use this as a checklist to improve your verbal selling skills and deliver your pitches with confidence.

Get a deeper understanding of your prospect

Before jumping on the call, make sure you conduct as much research on your prospect as possible. This includes:

Looking at their company website to learn more about their customers and value proposition
Looking at the company LinkedIn profile to get a feel for organizational structure
Looking at the prospect’s LinkedIn profile to learn more about their career

Conducting this preparation beforehand will help you build rapport once you jump on a call or meet the prospect in person. It will also help you ask the right questions before jumping into your sales pitch.

“It’s important to understand who it is that you are trying to sell to from a personal level—not just their title and the company they work for,” explains Jack Scarr, Sales Manager at Netmums .

“If you can do some light research and find out that they listen to a certain music artist, support a football team or favor a certain type of cuisine, inclusion of this in your pitch can reduce the time it takes to get their unrivaled attention exponentially.

“They’ll see that you have taken an interest in them as a person, not just their title and access to budgets.”

Use simple, concise language

In other words; get to the point. Avoid using overly technical language unless you know your prospect will understand it – there’s no point if your sales pitch ideas aren’t clear. If you must use technical language, define the meaning and explain why it’s important. Keep in mind, in some cases using technical language is a good thing, because it shows that you understand the industry or field.

Try to avoid stumbling over your words or saying “um” between your words. This is where practicing with a colleague can help, as they’ll point out when you’re meandering away from the purpose of the pitch.

You should also practice talking slowly and talking less. Talk slowly because it shows that you’re more calm and confident, and gives your prospect more of a chance to take in what you say; talk less because reps are proven to have a higher closing rate if their prospect does more of the talking and they do the listening.

When conducting demos, focus on the critical features

If you’re giving a demo for your SaaS product, the first five to ten minutes of the conversation are critical. This will allow you to ask questions around the prospect’s primary goals and challenges.

Once you uncover these challenges, you can tailor the demo to focus on the features that the prospect would benefit the most from. It can be tempting to run through your entire suite of features. But while you may see the value in everything your solution has to offer, your prospect might not agree.

By doing this, you tie the features and solutions of your product directly to what they’re trying to achieve. As you wrap up each feature, use phrases like “by using [FEATURE], you’ll be able to achieve [OUTCOME] and solve [PAIN POINT].”

Practice confident body language

Pitching your solution in person? Be sure to practice strong body language while you rehearse your pitch. This will help you both appear and feel more confident.

Here are some basic ways you can improve your body language:

Eye contact : They say the eyes are the portal to the soul. Making and maintaining eye contact shows people you’re interested in them and invested in what they have to say.
Stand straight : Fixing your posture is an easy way to convey confidence. Simply pull your shoulders back and straighten your spine.
Chin up : Avoid looking down at the floor. Make an effort to stand straight and face straight ahead.
Firm handshake : A limp handshake signals a lack of confidence. Make sure you offer a firm handshake to make a strong first impression.

Prepare for objections

Chances are, you’re going to receive several questions and objections during your sales pitch. If you’re not ready for them, you may appear unsure of yourself, and your prospect could lose confidence in your expertise.

This is why collecting a library of common sales objections is invaluable to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible to the prospect, and they’ll feel like they’re in the hands of a professional.

“Ask yourself the toughest questions,” recommends Jack . “The biggest part of a sales pitch is after you’ve finished talking about yourself as a person or the brand you represent; it’s when the questions start.

“Preparing for those questions can be the difference between a successful pitch and losing business. So, before you get to that stage, read your pitch and prepare answers to questions you might be asked.”

Make objection handling a core part of your sales training. Whenever you hear a new objection, make a note of it (as well as your response) to share with the rest of the team.

For more sales pitch ideas, check out our tool featuring the experts’ responses to common sales objections, and our videos on how to tackle the following objections:

Lead the conversation to the next stage of the relationship

Finally, take the age-old advice of “always be closing” (ABC) to heart (while remembering that the journey to close is where the important work is done). By the end of your sales pitch, your prospect should be ready to take the next step in doing business with you.

This might be for them to trial your software, or for you to send a proposal and schedule a follow-up meeting. Whatever it is, lead your prospect to it. Make them feel like they’re in good hands by taking charge at every step of the conversation.

How to make a sales pitch: What we’ve learned

So, in summary, what can you learn from this guide about how to make a sales pitch that converts? Here are the key lessons to remember:

Review LinkedIn profiles to understand personal interests

Personalize your pitch by referencing specific details about the prospect’s background, interests and experience

Introduce yourself

State your reason for calling

Present your value proposition

Ask questions

Close by scheduling a follow-up

Keep emails concise: Aim for 50–125 words and make them personalized while focusing on benefits

Engage prospects on social media: Connect with them on LinkedIn or X using personalized messages.

Practice delivering a concise pitch: Ensure it can be shared in 30 seconds or less.

Tailor it for each prospect, focusing on their unique challenges

Use as little text as possible and visualize key points to maintain engagement

Tailor demos to highlight relevant features

Focus on features that address the prospect’s primary challenges and connect features directly to desired outcomes and pain point solutions

Make eye contact, stand straight and use a firm handshake.

Prepare for objections by anticipating questions and practicing responses.

Guide the conversation towards the next step: a trial, proposal or follow-up meeting.

By applying these strategies, you’ll know how to make a sales pitch that resonates with prospects every time.

Sales pitch strategy in review

A good sales narrative not only keeps your ideal prospects engaged, but it persuades them to follow along with the journey. If they believe in what you believe, and you can present a better way of doing things, it’s more likely you’ll secure them as a customer for life.

But this can only work if the entire organization is aligned with this story. Indeed, this story and “reason why” should be present in your marketing, customer service processes and the solution itself.

Communicate a better way of doing things, and show your prospects how they can drive results with the superpowers that you can give them. This is the key to crafting a sales pitch that inspires awe.

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14 Sales Pitch Examples: How to Create a Sales Pitch That Converts

What makes you want to buy something? Be honest—how many times have you listened to a sales rep, and then bought something you might not have bought otherwise?

You listened to a great sales pitch.

A sales pitch is a short presentation of what you have to offer, followed by a request that the recipient work with you. Every sales pitch is unique, but they all follow the same basic structure.

Knowing how to write a well-crafted sales pitch is a crucial skill for sales reps and critical to any business’ success.

We’ve covered a lot of different kinds of emails here on the blog, specifically sales-related emails like sales breakup emails and follow-ups . Sales pitches are the most overt kind of sales email—they’re the ones that directly ask for sales.

In this blog post, we’re going to show you how to create a great sales pitch and provide you with 14 sales pitch examples you can use to help you craft your own pitch.

What does a good sales pitch look like?

At a glance, a good sales pitch is one that converts the people who receive it. Going deeper than that, a successful sales pitch includes four important components that drive people to convert:

Here’s a closer look at the key traits all effective sales pitches share:

Highly researched

What kind of sales pitches result in the most sales? Those that are personalized for the recipient.

There’s more to it—but ultimately, the deciding factor for your sales pitch email’s success is whether you took the time to research the prospect, their company, their needs, and the solution that would serve them best.

A personalized sales pitch is more than a sales pitch that leads with the recipient’s name. It addresses their specific pain points and offers solutions that are feasible for their budget, type of business, and specific needs.

For example, if your offer is enterprise-level software to make bookkeeping easier for large corporations, your target recipient isn’t a small bagel shop with two employees.

So how do you determine who, exactly, is the right fit for your offer? You do your research.

Use all the resources available to learn everything you possibly can about each prospect. That includes their website, social media profiles, any available information about their business, and who is in charge of making buying decisions.

For that last piece of research, we have a great blog post on strategies for finding the email addresses you need to find for specific people in an organization.

An effective sales pitch email is also short. It needs to be just long enough to make a connection with the recipient by explaining the problem you solve and the kinds of customers you serve. This should take, at maximum, a paragraph or two.

This type of sales pitch is sometimes called the elevator pitch.

A concise sales pitch should include three core elements:

The hook is the moment your pitch captures the prospect’s attention. If your pitch doesn’t hook the prospect within the first few seconds of them opening your email, they will be a lot less likely to convert.

We’ve discussed effective hooks on the blog before. The right hook or opening line for your pitch depends on your offer and the recipient—which is why you need to do enough research on them to understand what kind of hook will work best.

The right hook might be a personal note, like mentioning that you spoke with them at an event a few days prior. Or it might be a statistic they just can’t ignore, like the results your product generated for your other clients in the past six months.

Here’s a sales pitch example with a great hook that we received at Hunter:

After hooking your reader, you need to explain why you’re pitching to them. Maybe it’s because you noticed they struggle with a specific pain point, or maybe it’s because you have a new product available, and they had a great experience with the last product you released.

Mention your value proposition — how your offer will help them resolve a pain point.

There are a few different strategies you can use to do this, like mentioning how well it worked for other clients, dropping a few key facts and statistics about your offer’s efficacy, including a testimonial, or simply asking the prospect how you can help them.

Whichever strategy you determine is best, the goal is to get the reader to visualize themselves using your product to resolve the challenges they’re currently facing.

Be sure to keep your pitch clear, concise, and free from jargon. The prospect needs to completely understand your offer, and they can’t do that if it’s loaded with technical terms or bogged down by convoluted sentences.

Keep it short, keep it clear, and keep it in the simplest language you can use to communicate your offer and its benefits.

Call to action

This last part is where you actually ask the recipient to make a purchase (or, if your email’s goal is to get them on a sales call, ask them to schedule a call with you).

This part needs to be straightforward, clear on exactly what you want the recipient to do (e.g., watch a demo, schedule a call, subscribe, or buy a product), and give short instructions on how to do it.

Your call to action needs to have a sense of urgency—you just pitched them on why your offer is so great; now drive them to take action while it’s fresh in their mind.

Data is your friend. And when it comes to sales pitches, data is one of your best friends because data convinces people.

Think about it—how many times have you heard a claim, then looked it up and found data that convinced you that the claim was true (or false? Or technically true, but cherry picked?)

Similarly, how many times have you argued a point by citing relevant data to support it?

We’d wager a guess you’ve done that at least a few times.

Just like citing statistics makes your argument more persuasive, citing data makes your sales pitch more effective. And as the company offering the product or service, you should have all the relevant data to back up your claims.

Include data that illustrates the value your offer delivers. This data gives the recipient the information they need to come to their own conclusion about your offer: ideally, that it will solve the challenges they’re facing right now.

Here are some examples of data you could include in your pitch:

Sales figures from previous releases or promotions
Customer feedback about your product or service
Case studies about previous products or releases

This data can be about the customer, too. For example, you might include statistics on the kinds of brands that choose to work with you or the demographics your company serves.

By seeing themselves in your satisfied customer base, your email’s recipient is more likely to connect with your brand.

Creates a sense of urgency

As we mentioned above, an effective sales pitch creates a sense of urgency. Urgency comes from the vocabulary the pitch uses and how the message is structured.

Ask yourself this: do these phrases make me want to buy something?

When you get a chance
If you’re ready
Before the end of this promotion
I’d like to connect

How about these?

This promotion ends soon

Short, action-oriented words and sentences create a sense of urgency. Whatever you say in your sales pitch, say it in as few words as possible. Make sure you use the active voice, too.

Here’s a quick primer on the active voice versus the passive voice:

Active: Smart people buy this product
Passive: This product is purchased by smart people

See the difference? Your sales pitch needs to be clear, direct, and urgent.

This is also a great place to address your recipient’s pain point again. For example, if you’re offering IT services, remind them how much a network outage will cost them for every hour it persists.

What NOT to include in a sales pitch

Just like there are certain components that need to be in every sales pitch, there are a few things that shouldn’t be in any sales pitch you send. Always avoid:

Sales cliches

Sales cliches: you’ve heard ‘em all.

“Buy now and save!”

“Don’t miss out on this AMAZING opportunity!”

“Act now before it’s gone”

When you’re writing a sales pitch that not only hooks potential buyers, but also creates the necessary sense of urgency to get them to buy your offer, it can be easy to wander into cliche territory.

After all, there are only so many ways to tell somebody to buy something. So how do you use a tried-and-true sales formula without sounding like every other sales pitch the recipient has heard?

Stay away from cliche expressions like:

Bang for your buck
Move the needle
Addressing the elephant in the room
Win-win scenario

If you find yourself wanting to use one of these stock phrases, determine what you’re really trying to say. Then, find a fresher way to communicate your point.

For example, instead of starting your sales pitch with “let’s address the elephant in the room,” you might start it with something like “I know what you’re worried about, and trust me, you aren’t the only one.”

Too many technical details

As we mentioned above, leave the industry-specific jargon out of your sales pitch. There’s one very specific exception to this rule, which we’ll illustrate in one of the example templates later on.

But in most cases, including technical details in your sales pitch will make the prospect less likely to convert, not more.

That’s because people want to feel confident that they’re choosing the right product for their needs. If they come across a term or figure they don’t understand, they won’t be as confident that they’re making the right choice.

Remember, your sales pitch should always affirm that choosing you is the best choice the prospect can make.

There’s another reason why including too many technical details in your pitch will detract from its effectiveness: they take up space.

When people read emails, they skim. That’s why it’s so important to grab their attention with a personalized hook and make them want to read the whole thing. But when someone is skimming an email and seeing nothing but figures and details they can’t immediately understand, their attention wanes.

And when people lose interest, you lose the sale. So make sure that when you do include technical information and other details in your pitch, you include them because they’ll connect with the prospect and make them more excited about your offer.

Promises you can’t keep

This one is critical . Of course, you want to make your sales pitch as appealing to the recipient as possible. You want to make them offers they can’t refuse.

But make sure those are offers you’re actually willing and able to deliver.

There are two ways you can potentially land yourself in hot water by making promises you can’t keep:

Making unrealistic claims about your product or service
Offering add-ons, discounts, or other upgrades you can’t actually provide

In the first case, making a false claim can result in buyers feeling disappointed in your product and, potentially, in dangerous situations themselves if the product doesn’t work how you claimed it would work.

Depending on where in the world you and the buyer are located, this could lead to legal trouble for you. In the second scenario, you can similarly find yourself in legal trouble for fraud —and your reputation as a business destroyed.

Even if you do make a sale, making a promise you can’t keep will only result in an unsatisfied customer.

14 sales pitch examples to inspire your next pitch

Need inspiration for your next pitch? Check out these 14 great sales pitch examples:

1. Quick win for {{company}}

This kind of pitch is ideal for the customer who wants something right now. In addition to offering a solution that will instantly net them results, it gives them two tactical strategies for free .

If your goal is to net a new client rather than retain an existing one, giving them something for free can be a very effective way to establish your value and trustworthiness as a brand.

After taking advantage of the two suggestions and seeing their results, the recipient will want more—and they’ll book a call with you to get it.

2. Solution for [[challenge]]

Naturally, a sales pitch is all about offering a solution. And that’s exactly what this template equips you to do.

In some cases, the most effective way to hook the prospect is to jump right into their problem and how your solution will resolve it.

Notice how in this template, the sender immediately backs up their solution with relevant data about past clients’ experiences.

If the only information you have about the prospect is the challenges they’re facing, or if that’s really the only information that’s relevant to your pitch, keep it simple and go with a pitch like this.

3. How do you handle [[problem]]?

In contrast to the last template, this one asks the prospect to have a conversation with the sender about the challenges they’re facing.

If you don’t know the exact nature of the prospect’s challenges, a sales pitch like this can help you do your research while offering a solution. It might lead to a call where you determine that the prospect actually isn’t a great fit for your service—or that they’d be served better by one of your other products.

4. Showcase {{company}} to 730K+ potential customers

This is the kind of pitch that can work great if you’re targeting an established or otherwise high-value prospect.

By leading with an acknowledgment that they’re doing amazing things, you’re opening the door to express how your offer can only help them keep growing and enable them to be even better at what they do.

You’re also making your value immediately clear with a quick stat: you’ve got the power to put their brand in front of a large number of potential buyers.

5. {{first_name}} check out your new cancellation flow

Some products are best demonstrated rather than discussed. If that’s your product, opt for a sales pitch that shows, rather than tells , how it will solve the challenges the prospect is facing.

Also, notice how the sender tells the recipient exactly how long the video is. Nobody wants—or has time—to watch a long video on how your product works.

So by telling them before they click that it will only take 40 seconds of their time, you’re assuring them that you respect their time and won’t take a second more than you need.

6. Sales team goals

The purpose of this kind of sales pitch isn’t to embarrass the prospect if they aren’t meeting their goals; it’s to acknowledge that lower-than-expected sales are a pain point that you’re equipped to solve.

This is another example of the kind of pitch that you should only employ if your research has shown that this specific issue is one the prospect is struggling with.

7. Quick question on {{company}} {{first_name}}

If you’re marketing to other marketers, you can “speak their language” in a sales pitch. You can’t do this when you’re pitching to people outside your industry or your role.

But when you know your prospect will understand certain vocabulary words, concepts, and concerns, you can jump right to the jargon and talk to them marketer-to-marketer.

Doing this communicates that you’ve been in the same position they’re in now and that you’re offering them a solution that’s truly designed for somebody in their position.

8. Available for a chat?

Similar to example #3, this pitch invites the prospect to tell you about the pain points they’re experiencing, rather than you assuming them.

The difference here is that this pitch feels more casual and suggests a more person-to-person, rather than company-to-company, connection between you and the prospect. Use this kind of pitch for a smaller or sole proprietor prospect.

9. Let's build your A-team

Certain sales pitches are best suited for products. Others are best suited for services. This template is an example of the latter type of pitch because it does two things:

It name-drops top players who’ve used the service, implicitly including the prospect in that list
It includes data on the results the service has garnered for those past clients

Use this kind of sales pitch if you’ve got an impressive client list and the data to back up your claims.

10. Help with [[problem]]

This kind of pitch wastes no time introducing the sender. If you’re pitching to a cold prospect, this is the strategy to use.

There’s only one question the prospect should be asking when they reach the end of your email: how soon can we schedule the call?

11. Hi {{first_name}}, quick question

Just like the previous sales pitch template, this one starts by introducing the sender. It’s another great choice for a cold prospect.

This one gets more personal, though, first with an honest compliment about the prospect’s company and then a personal connection. If you have either of these, leverage them. That’s one of the most effective ways to personalize a sales pitch.

12. [[problem]] solution

Another way to leverage your brand’s resources is to have your testimonials sell your offer. That’s what this sales pitch does.

It gets straight to the point, telling the prospect that you know what they do and what they struggle with—this shows that you did your research, which goes a long way in establishing trust.

Then, after the pitch, the testimonial does the talking, followed by a promise that the prospect, too, can have this great experience.

13. {{company} + [[your company]]

This is another sales pitch template that hinges primarily on a question rather than going straight to the offer. The offer is subtle here: just a quick sentence about what you do, no pressure on the recipient to take you up on it at all.

This kind of pitch is ideal for offers that are best explained through a conversation rather than a one-way email.

14. Are you happy with [[competitor]]?

If it’s appropriate for your brand (and this kind of tactic isn’t appropriate for every brand—and that’s perfectly fine!), ask the prospect about their experience with a competitor directly.

This is where your research comes in handy—by taking the time to learn about what your prospect’s company does and the services they’re currently working with, you can get personal in your sales pitch like this.

Remember, you aren’t badmouthing your competitor in this kind of sales pitch. Instead, you’re asking the prospect for their honest feedback about their experience with the competitor, good and bad.

And when they mention the difficulties they’ve faced, that’s your opportunity to offer a solution.

Get the most out of your sales pitch

Writing effective sales pitches is part science, part art. There are the components that need to be there, like an irresistible hook and a direct call to action. But there are also the components that can vary a little, like the statistics you include to support your offer.

As you test and redevelop your sales pitch framework, remember that selling involves more than just an irresistible offer. That offer is only irresistible if it’s personalized for the people receiving it.

And even when it is irresistible, sometimes people still need a little nudge to say yes and move forward with the deal. That’s why you almost always need to send a follow-up email within a few days of sending your initial sales pitch.

Need more help crafting a sales pitch? Check out our database of sales pitch templates here .

Lindsay Kramer is a copywriter and content writer from the USA. She is a contributing author at Grammarly, 99Designs, and the Leaf Group. When she's not writing, she's out surfing.

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10 Amazing Sales Pitch Examples (and Why They Are So Effective)

Micah Lally | August 23, 2019 | Sales Strategy | 8 min read

Quick Links

1. What It Is
2. Pitch Ideas
3. How to Write One
4. Best Examples

Anyone in sales will tell you that the job requires a lot of skills . You have to be empathetic and capable of building relationships with prospects and clients. You also need to be a strong communicator, listener, and presenter.

But first and foremost – you need to be confident.

Confidence helps in every aspect of the job, especially when it comes to delivering a sales pitch.

What Is a Sales Pitch?

Also known as an elevator pitch, a sales pitch is the idea of conveying a message in a short amount of time. As if you’re riding in an elevator with a prospect, for example.

You couldn’t define an hour long slideshow presentation as a sales pitch. Time is of the essence when it comes to sales, so it’s necessary to be concise while being informative.

Sales Pitch Ideas

The best place to start in crafting your sales pitch is identifying exactly what it is that you want to include. Even though you should never come across as scripted , pitching shouldn’t be freestyled. Otherwise, you risk appearing as if you don’t know what you’re talking about.

Here are a few ideas to keep in mind:

Tell an Engaging Story.

Storytelling has been a tool for passing on information since communities began. That hasn’t changed. Shape what you have to share in engaging ways so that you can capture the attention of your audience. Make sure to keep it short though. Boring your customers shouldn’t be part of the strategy.

Personalize Your Messaging.

A callback to being empathetic and personal, you should make your pitch relevant to whoever is listening in. Giving a generic script to a customer will work against you if they feel like just another sale. Make it feel like a personalized conversation catered directly toward their interests.

Stick to Less Than Three Points.

Again, keeping it short is critical. If someone is interested in buying a product or service from you, they typically want you to get to the point and tell them why they should purchase from you.

Pick three main ideas that they’ll be able to remember when they get to their decision stage. A lot of extraneous details will likely be forgotten or dismissed seconds after the interaction is over. Save your breath by giving them the meat of their meal effectively.

Practice, Practice, Practice.

As natural as you want your sales pitch to feel, there’s no denying that practicing beforehand has benefits. Actually, having run through the pitch a few times will give you more confidence in your presentation, which will translate into a more organic speech.

Emphasize Your Value Proposition.

Don’t forget the whole point of your sales pitch: you're showing what value you can provide for your prospect. Let them know the benefits of working with you while keeping the pitch as concise as possible.

How to Write a Sales Pitch

While you’ll want to keep these ideas in mind when you’re crafting your sales pitches, you’ll also need to decide what type of sales pitch you’ll deliver. These are a few styles that you can build off of:

The Pixar Sales Pitch

At its core, no matter who the hero is, every Pixar film follows the same basic storyline: “Once upon a time _____. Every day, _____. One day _____. Because of that, _____. Because of that, _____. Until finally, _____.”

You don’t have to follow the template word for word, but organizing your pitch in this manner will make it feel inherently like a story. It’ll have the desired effect of keeping your prospect’s attention while simultaneously building them into the narrative of working with your brand.

The Subject Line Sales Pitch

There’s an understanding that a strong email subject line follows one of three different principles: specificity, utility, and curiosity. You can craft your pitches the same way, having a pitch for each principle. This way, you have an effective pitch to penetrate wherever a customer may be in their buyer’s journey.

The One Word Sales Pitch

Everyone remembers a great tagline or catchphrase. If you can boil your ideas sales pitch down to one word that your audience will associate with you, you’ll leave a lasting impression on them. And when it comes to sales, you want to be remembered for the long game.

The Rhyming Sales Pitch

It may feel silly at first, but studies have shown that rhyming sentences are perceived as more factual than non-rhyming ones. Building in a fun cadence to your speech makes you appear more dynamic and confident. That confidence translates into expertise and then onto buy-in.

The Twitter Sales Pitch

Challenge yourself by keeping your pitch within the same constraints of a tweet. It’s a great practice of clarity and creativity, and it forces you to prioritize those three main points we discussed earlier. Not only will it be brief enough to keep your audience’s attention, but it’ll also be easier for you to remember.

The Question Pitch

A much more inclusive method, rephrasing your sales statement as a question invites your customer to be a part of the unfolding of the pitch. It encourages them to engage with you and truly consider your offer. Be careful though. If your customer doesn’t understand or believe in the value of what you’re offering, they can become skeptical and lose interest.

“Short” may not be enough to structure a sales pitch with, so here are some elements that you should include:

Character : Who are your customers and what is it that they do?
Problem : What problems may they be facing right now? What are their pain points?
Plan : What can your product or service do to help alleviate those pain points?
Success : What value will your customer receive by buying from you? How will they succeed from the purchase?

Here’s a general framework that you can expand on as well:

Problem : Open with a statement or question about the problem you are looking to solve for them and offer some statistics or research on the issue.
Value statement : Share the benefits of your services, avoiding jargon and flash. Be as straightforward about selling yourself as possible.
Uniqueness : Explain what you do and how you do it differently from others.
Evidence : Share references, positive experiences, and any relevant awards that imply industry validation.
Customer successes : Provide testimonials from pleased customers, highlighting exceptionally personalized experiences and stories.
Questions : Create a window for a natural conversation to follow by ending with an open-ended question.

Best Sales Pitch Examples

Now that you get the gist of how to build one, here are a few sales pitch examples to help provide a bit of inspiration. These have stood out amongst others as innovative and effective.

The Carrot Slicer

There’s only so much you can say with words about a product, and when the well runs dry, you can move on to the next best thing — showing the product in action.

Titled as “ Best Salesman in the World ”, Joe Ades barely discusses the peeler he’s using. He relies on the fact that you can see the results and will recognize the tool’s value for yourself.

Vidyard tackles the obstacle of effectively addressing their market from the start by speaking directly to the B2B companies that can benefit from their services. Also, word choice is everything. They aren’t trying to just sell you a product. They’re looking to “change the way organizations communicate”.

It’s short, sweet, and to the point. A true elevator pitch.

Mark Cuban’s Mavs Tickets Pitch

When the Mavs were the worst team in the league, Mark Cuban was selling tickets successfully . It’s all about addressing your audience’s perspective.

He pulled on emotional cues by pitching the experience of seeing the game with your family as a memorable one, regardless of who won or lost.

G2 Crowd used an interesting tactic of playing on their customers’ annoyances.

It may initially sound like a counterproductive move, but when you frame your competitors as the source of those grievances and explain how your company can resolve those issues, it’s actually ingenious.

Don Draper: Slide Projector

Don Draper used the power of storytelling to pitch a slide projector wheel.

Not an easy feat, considering how unengaging the product seems, but he successfully conveyed how the machine works and what sort of emotional value it could provide as a sort of “time machine.”

Of course, a business office has no contextual need for nostalgia, but the pitch relayed that it had that potential to it.

charity: water’s Educational Video

Remember when we mentioned specificity as a pitching idea? Charity: water's video on donating wisely hits the nail on the head.

They give you clear facts about what global issues they are working to relieve and how your donation money will be used. That level of directness makes them appear confident while also bestowing confidence in anyone who may be wary of donating inappropriately.

Dragon’s Den

This example backs the idea that confidence is key. Even though these men brought along a slideshow to aid in their pitch to the Dragons on the show, it’s not the slides that engage the Dragons.

It’s how dynamic, cool, and well-versed the contestants are. They know their product well enough to not have to read off the information, line by line. They throw out the idea that a presentation has to be boring.

Big Willie G

Big Willie G’s Startupfest pitch garnered attention purely from just how engaging he was.

Not every client is going to want that level of enthusiasm, but the ones who are down would be thrilled to have someone fun to engage with. Willie G showed that you can and should read your audience and bring the energy that you see they’re comfortable with.

Wolf of Wall Street: Sell Me This Pen

No matter what you think of the film, Wolf of Wall Street had plenty of valid ideas on sales and what works and what doesn’t.

The “ Sell me this pen ” moment brings to light the idea that you can’t sell any product without having a need recognized first. Identify your customer’s pain points and then hone in with a sense of urgency. Mind you, we said urgency and not pressure. There is a difference.

Another example on storytelling , Amy Cuddy takes a different spin on the technique. Whereas Don Draper focuses on spinning his words and painting a picture, Amy uses body language to sell her story.

Prepare Your Pitch Now

After brushing up on sales pitch ideas and seeing some incredible examples, you should be ready to nail your next one. Go ahead and get your face in the mirror to practice and refine what you’ve got. We won’t judge.

Micah Lally

I’m a Content Writer at Bluleadz. I’m a big fan of books, movies, music, video games, and the ocean. It sounds impossible to do all of those at the same time, but you’d be surprised by the things I can accomplish.

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23 Elevator Pitch Examples to Inspire Your Own [+Templates & Expert Tips]

Published: May 06, 2024

Whether you're introducing yourself at a networking event, telling new colleagues about your business, or pitching to another professional — you want to capture attention and get it fast. In situations like these, you need a short and easy-to-grasp explanation of your company and its products, like an elevator pitch.

salesperson using an elevator pitch or speech

In this post, we'll discuss what an elevator pitch is, review some helpful examples, see some elevator pitch templates you can reference, go over some elevator pitch best practices, and cover some key mistakes you need to avoid when delivering one of these speeches.

Let's dive in.

Table of Contents

What is an elevator pitch?

Elevator speech example, how to write an elevator pitch, elevator pitch templates, 30-second elevator pitch examples, elevator pitches from real sales leaders, elevator speech best practices, what not to do in an elevator pitch.

An elevator pitch — also known as an elevator speech — is a short, memorable description of what you do and/or what you sell. The goal is to earn a second conversation, not to convince the person you're talking to that they should hire you or buy your solution.

An elevator pitch is never an opportunity to close a deal. It‘s an opportunity to close more of your prospect’s attention and time. It's a quick introduction to you, your company, and how you can help your prospect.

Hi, I‘m an account manager with Vacation Locator. We help travelers across the world plan their perfect holiday based on their interests, budget, and location preferences. With travel experts assigned to each account, we find the best deals and most unique experiences for each client, so they can enjoy their vacation, instead of stressing out about planning it. On average, we’re able to save travelers up to 30% on expenses such as hotel and airfare.

When to use an elevator pitch?

You can pull your elevator pitch out at functions like networking events or conferences, over interactions like warm calls, and even in job interviews or at career fairs. Keep your elevator pitch goal-oriented — for instance, "I help companies like yours increase production by up to 30% without additional cost . " — and always end with a business card or request to connect on LinkedIn.

If you‘re curious about what an elevator pitch should look like, or simply ready to jumpstart the pitch creation process, download the templates below. We’ve compiled several types of templates — from sales pitches to funding requests.

No matter which type of pitch you‘re delivering, keeping things concise is key. You don’t want to waste your prospect‘s, investor’s, or fellow professional‘s time. With that in mind, let’s take a look at how much time should you spend on an elevator pitch?

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How long should an elevator pitch be?

An effective elevator pitch is meant to be no more than 30 seconds, just like the length of time you ride in an elevator. You want to keep your words easily digestible, so avoid trying to get too deep into specifics as it can drag on the conversation — and lose your prospect's attention.

You should have an effective elevator pitch prepared before you need it since you have such a short window to deliver it. Your pitch needs purpose, flow, and a hook to reel in attention if you want to get the kind of mileage you need out of it in 30-ish seconds.

Let's take a closer look at how to put one of these pitches together.

1. Use elevator pitch templates .

Download Free E-Pitch Templates

Use these templates to help structure pitches for three key audiences: prospects, investors, and potential network connection — making the elevator pitch creation process easier, freeing you up to focus on selling, crushing quota, and living your best life.

Let's dive into the ins and outs of fleshing out an elevator pitch of your own.

2. Introduce yourself.

The value of a personal introduction in an elevator pitch is multifaceted. For one, it gives your prospect some pretty mission-critical context — you won‘t get too much mileage out of an elevator pitch if they have no idea who you are or who you’re with.

Second, it can make the whole experience a bit more approachable. You don't want things to be too rigid or imposing when you pitch — a friendly introduction helps set the stage for a more natural engagement.

Bear in mind — you need to know what your prospect needs to know . What I mean is that you have to be mindful of how much information you‘re sharing as part of your introduction. You don’t want to get lost, ramble, and share more information than your prospect needs to know. Get it?

Effective elevator pitches are delivered in a tight window — you don‘t want to waste time rattling off details like how long you’ve worked at your company, what job you had before, or how much you like working for your employer.

Stick to the essentials, be friendly, and get on with the pitch.

3. State your company's mission.

Want me to let you in on some next-level, mind-blowing insight? Ready? Here we go — you need to know what your business does if you're going to pitch it effectively. Revolutionary stuff, right?

Seriously though, you want to include some insight about your business — and a lot of the time, that means briefly speaking to its mission and goals. Including a section where you give a thoughtfully tailored reference to your company identity can give a prospect valuable context and develop a little trust on a dime.

You don‘t have to give a comprehensive rundown of every project you’re working on or fondly reminisce about the team retreat where you picked up trash on the local beach. It can be as simple as something like, “I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs.”

That description is both succinct and sufficient. It covers the necessary bases without getting too deep into the weeds. If you were to be cut off after these two sentences, the prospect would still know exactly who you are and what your company does. You know — the stuff your prospect needs to know.

4. Explain the company value proposition.

This might be the most important base to cover. A prospect isn‘t going to be interested in a solution that they can’t see the value in, so naturally, you need to be able to articulate a compelling value proposition in your pitch.

Unless you're at the forefront of some sort of technological revolution, your product or service exists in a competitive landscape — so your prospect is bound to have some options. Why should they choose you?

You need to provide a sentence or two that covers why your product or service is worth it — why your current customers are so happy with you. Here's what that could look like:

“I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs. With regional experts assigned to each account, we help hotels identify the most cost-effective and guest-delighting cable plan for them.”

In one sentence, you‘ve told the prospect what sets you apart and how you can bring them value. You’ve likely piqued their interest, but how can you really grab their attention? Keep reading.

5. Grab their attention with a hook.

You‘ve spent the pitch up to this point lining them up, now knock them down. Give them the bit that’s going to prompt that second conversation — hit them with the hook.

That can come in the form of an enthralling story about a customer, some exhilarating information about your company's founders, a fascinating statistic about your offering, or something else that's neat and engaging to round things out and keep them interested.

Let‘s finish up the pitch we’ve been running with with an attention-grabbing statistic.

“I‘m a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs. With regional experts assigned to each account, we help hotels identify the most cost-effective and guest-delighting cable plan for them. On average, we’re able to save hotels up to 25% on their annual cable bills.”

6. Make sure your pitch is more conversational and less “sales-y.”

According to Patrick Beltran , Marketing Director at Ardoz Digital , you want to "[a]void sounding too sales-y. In my experience, people often shy away from elevator pitches that feel like a typical sales pitch. Your elevator pitch should come across more like a casual chat than a sales pitch. The aim is to spark interest, making the listener curious to learn more, not to seal the deal immediately.

"To make your pitch sound conversational, use a relaxed tone and steer clear of jargon. For instance, rather than saying ‘We offer cutting-edge solutions,’ say ‘We provide innovative solutions.’

"And instead of aggressively promoting our brand, we suggest ‘We’re looking to work with companies to address some of their marketing challenges. Perhaps you’d be interested in exploring this opportunity?’ "

7. Keep it simple and focused.

Gauri Manglik , CEO and Cofounder of Instrumentl , says, "The most important tip I can offer for creating and delivering an effective elevator pitch is to keep it simple and focused. Have one clear message or key insight you want to convey and structure your pitch around that.

For example, if you have a new product, focus on articulating the core problem it solves and how it uniquely solves that problem. Say something like, ‘We’ve developed a new tool that helps sales teams reduce the time spent on administrative tasks by over 50% each week. By streamlining CRM data entry and reporting processes through an intuitive mobile interface, account managers can spend less time pushing paper and more time building key relationships.’

A simple, focused message like this, with one relevant example or proof point to bring it to life, is all you need for an initial elevator pitch. Resist the urge to cram in too many details or try to explain everything your business or product does.

You have 30 seconds; one clear message is enough to spark interest for follow-up. With practice, a simple pitch can become a compelling story that fuels a meaningful first conversation. Keep it short — make it count."

8. Read and edit the pitch.

Once you have everything written out, read it aloud to make sure it sounds natural. Overly rigid, borderline-robotic pitches are rarely compelling. If it seems too stiff and formal, go back to the drawing board — at least a little.

Ideally, this pitch will be a prelude to a professional conversation — so striking a balance between professional and conversational with your pitch is in your best interest.

Now that you know how to write an elevator pitch, download HubSpot's eight free elevator pitch templates to put your learnings into action. These templates can be used to make a sale, start networking, or jumpstart a deal for business capital.

Featured Resource: 8 Free Elevator Pitch Templates

8 elevator pitch templates to help you develop and deliver great elevator pitches

Our templates follow established best practices for elevator pitches. Each one includes:

A personal greeting: Start every pitch by establishing a human connection and making your prospect feel seen and heard.
A statement of your company's mission: Your mission can be blended with your value proposition and vice versa. But this piece of information is essential to get your prospect's buy-in, quickly.
A hook to get your audience's attention: The hook can be as simple as a probing question or a highly personalized statement that‘s been tailored to your prospect’s needs. Either way, the hook will often seal the deal.
A real example: See the template in action by reading a filled-out example, allowing you to visualize what your pitch may look like as you refine and edit it.

Using these templates allows you to save precious time and focus on the essence of the pitch instead of minute details, such as how to start it off or how to organize it. Your prospect's time is valuable, and so is yours.

If you're looking for some inspiration, look no further. The following elevator pitch examples illustrate different ways to describe what you can offer in 30 seconds or less.

1. An Attention-Grabbing Question

Attention-grabbing question elevator pitch

And like the previous one, it speaks to a “common but specific” pain point for the prospect on the other side of the pitch, covering an issue that many (if not most) marketers deal with consistently — and the “look at how many of your peers I talk to every month” element supports that.

And finally, it ends with an accessible but vivid metaphor about how efficient the resource is. I‘ll go out on a limb and assume that most prospects have poured a cup of coffee in their lives. It’s a frame of reference that's equal parts relatable and engaging — in short, it works.

3. The Surprise Ending

You want to know how many leads from your webinar campaign became customers versus leads from your trade show booth. But only customers who bought two products — and weren't already in your database.

How long would it take you to create that report?

If you had AnswerASAP, a data and reporting tool, you'd already know. It creates reports in a matter of seconds.

Holy heck! My goodness! What a twist! Bet you didn't see that ending coming — and neither will your prospects!

Okay, that might be overkill, but still, this kind of pitch works — for a few reasons. For one, it starts with a relatable approach. It runs through a “common but specific” scenario that businesses in the prospect‘s industry likely deal with. That shows that you’re familiar with a prospect's space, giving you some instant credibility.

From there, it offers an engaging, cheeky way to plug your solution. You raise a pressing pain point and immediately position your offering as the best way to solve it. It's slick, creative, and fun — taken together, those elements give you some serious staying power.

4. An Outlandish Stat

Dan Ponomarenko , CEO of Webvizio , offered this pitch:

“At Webvizio, we streamline web project management for digital teams, making collaboration seamless. Our platform allows you to visualize changes, communicate in real time, and manage feedback efficiently — all in one place. We eliminate the clutter of back-and-forth emails, so you can focus on what you love: creating. Interested in simplifying your project processes and enhancing team productivity?”

2. "Deliver a clear tech talent solution with EchoGlobal Tech . "

Lou Reverchuk , Co-Founder and CEO of EchoGlobal Tech , offered this pitch:

“Hello, I‘m Lou, representing EchoGlobal Tech, where we bridge the gap between innovative tech projects and top remote software developers. At EchoGlobal, we understand that the right talent makes all the difference. That’s why we guarantee no AI matchmaking and no juniors pretending to be senior devs. Always quality over quantity with us. Imagine having a dedicated expert who truly understands your project‘s vision and transforms it into reality. Let’s set up a time to discuss your hiring needs.”

3. "Simplify the insurance buying experience with Dundas Life "

Gregory Rozdeba , CEO of Dundas Life , offered this pitch:

“Imagine buying life insurance the way you shop online — quick, easy, and transparent. At Dundas Life, we streamline the complex process of finding the right insurance, making it accessible at your fingertips. With us, you‘re not just a policy number; you’re in control, informed, and secure. Let’s make insurance straightforward together.”

4. "Engage with real estate investment expertise with EZ Sell Homebuyers. "

Mike Wall , CEO of EZ Sell Homebuyers , offered this pitch:

“Looking to maximize your real estate investment? With over two decades of experience and a portfolio of over 30 properties, I provide tailored advice that turns real estate into real results. Let’s discuss how I can help you achieve your property investment goals today.”

5. "Enhance your online visibility with CodeDesign . "

Bruno Gavino , Founder and CEO of CodeDesign , offered this pitch:

“Hi, I’m Bruno from CodeDesign. We often see companies struggle to gain visibility in the digital space, losing potential revenue to competitors who dominate online. Our agency specializes in leveraging advanced data analytics and custom digital strategies to enhance your online presence, driving more traffic and increasing sales. Imagine what it would be like to see your business outperform competitors by simply optimizing your digital marketing. Let’s chat about how we can make that happen for you.”

6. "Illuminate spaces with quality lighting with Festoon House . "

Matt Little , Director at Festoon House , offered this pitch:

“Imagine transforming your space with lighting that‘s not only beautiful but also built to last. At Festoon House, we’re dedicated to crafting premium lighting solutions that elevate your style, enhance your ambiance, and stand the test of time. From modern chandeliers to industrial-chic fixtures, our products are designed to inspire and impress. Join the Festoon House family and let's brighten up your world together — one light at a time!”

7. "Solve food waste with RedBat.Agency . "

Gert Kulla , CEO of RedBat.Agency , offered this pitch:

“We're tackling the issue of food waste in restaurants. Our app allows diners to buy surplus food at a discount while helping venues reduce waste and generate extra revenue. This creates a win-win for businesses and customers looking to save money and curb food waste.”

8. "Elevate travel with JetLevel Aviation . "

Fahd Khan , Director of Marketing and Technology at JetLevel Aviation , offered this pitch:

“At JetLevel Aviation, we provide top-tier private jet charter services, ensuring fast, flexible, and seamless travel for high-profile clients. Unlike traditional charter companies, our bespoke solutions and access to a wide range of luxury jets guarantee that your travel experience is not just efficient but also tailored to your specific preferences and schedules. Let us elevate your travel experience to the next level.”

1. Keep it brief.

The purpose of an elevator speech is to be as brief as possible while capturing a prospect‘s attention. Try to stay under 60 seconds — including your introduction. Even if you’re delivering your elevator speech during a formal presentation, where you have time to elaborate if needed, keep the bulk of your pitch under sixty seconds.

If you don‘t, you won’t be able to use your pitch when you're chatting with prospects in situations with tighter time constraints — such as a tradeshow or a chance meeting.

2. Practice multiple times beforehand.

You may have written the most incredible elevator speech for your product, but if you hamper the delivery by misremembering or even forgetting parts of your pitch, it won't be an effective tool. Be sure to practice by yourself, with your manager, and with your colleagues.

The goal isn't just to memorize it, but to practice your tone, pace, and overall delivery.

3. Come prepared with additional materials.

When you‘re delivering your elevator pitch, be prepared to provide your prospect with what they need to continue the conversation. Whether that’s a business card, a brochure, or a short demo, carry all that you might need with you.

The elevator speech is your opportunity to begin a deal on the right foot and speed up the nurturing process. Typically, you might take weeks emailing a prospect before they're ready to schedule a meeting with you, but an elevator pitch speeds that work. You want to have the materials you need to keep the conversation going.

4. Be positive and enthusiastic.

It‘s essential to show your personality during your elevator pitch, but whether you’re a quiet, calm introvert or a charming, excitable extrovert, you should still convey positivity and enthusiasm.

You can use your body language and expression to keep things positive, even if your tone is quiet and calm. You might highlight the amazing benefits your prospect will enjoy if they sign up, or tell a positive story from one of your previous clients.

Most importantly, you should make it obvious that you want to help your prospect more than anything — which will make you sound positive by default.

5. Vary the tone of your voice.

As you deliver your pitch, vary your tone and modulation to keep your listener engaged. This will help you emphasize the most important parts of your speech — such as the benefits — while keeping your prospect‘s attention. The pitch may be short, but you’ll be surprised at how easily people can tune out based on your tone alone. We don‘t want to risk it! Especially if it’s a prospect you've never spoken with.

1. Don't ramble.

I‘ve been a rep at Sales-R-Us for five years now. They’re the best company I‘ve ever worked for. I’ve loved my time there. I started as a BDR and have worked my way up to a senior position. I‘ve never looked back. I also love the services we sell. I can’t wait to tell you about them. Sales-R-Us help companies become more efficient with their sales through training, evaluation, and leadership management — and that‘s just to name a few. We have a unique approach that’s been honed by lots of sales experts over the years, and I‘ve seen our solution really help a lot of companies and teams. I’ve had many clients whose businesses have been saved because of our genius solution. I know we can do the same for you. Would you be interested in learning more?

This elevator pitch is not effective because:

It's way too long.
The rep spends way too much time talking about themself.
It never gets specific or actionable.
It never provides actual examples or attention-grabbing facts.

2. Don't use too much jargon.

At Stratosphere Solutions, our OS-level virtualization delivers software in containers, all of which share the system of a lone operating system kernel. These containers are isolated but can communicate with one another through well-defined channels. Ultimately, this lets you use fewer resources than traditional virtual machines.

It's inaccessible to someone without relevant technical knowledge.
It features too much jargon.
It tries to condense an extremely complicated topic into 30 seconds.
Its value proposition isn't clear-cut.

3. Don‘t insert your prospect’s personal information.

I visited your Instagram and noticed that you have a pitbull. I have a pitbull, too! I bet he sometimes distracts you when you work from home, which is the absolute pits when you‘re trying to put together a report for your boss. Your dog — what’s his name? — may be asking for your attention, but I assure you you can still create a report as easy as 1-2-3 with AnswerASAP. While petting your pupperino.

It sacrifices the hook in favor of creating a “personal connection.”
It's too familiar with the prospect to the point of discomfort.
It makes assumptions about the prospect's work-from-home tendencies.
It uses informal slang (“the absolute pits,” “pupperino”) for unnecessary humor.

4. Don‘t under-emphasize the problem you’re solving.

It's possible that you may run into issues when putting reports together for your boss. For instance, things may go awry every once in a while, such as disappearing data or disagreeing sources. With AnswerASAP, you can lay those worries to rest. We have a few features that will help you with those issues if you ever run into them.

It treats a customer problem as a possibility and not an urgent reality.
It‘s vague (“things may go awry”) and doesn’t emphasize how those issues can hurt the prospect.
It doesn‘t specify the product features that will solve the prospect’s challenges.
Because it never goes into detail, it shows little research and care.

Remember, an elevator pitch should only come at someone else‘s prompting. If you’re spontaneously reciting it to random people, you're not doing yourself any favors. But if they ask, you want to be prepared with an interesting, well-crafted pitch.

Reel in Clients with an Effective Elevator Pitch

While a short speech may seem insignificant, those first conversations can hold some weight. With a well-crafted pitch, you can turn a single conversation with a prospect into a long-lasting customer, or even into a business partner. We hope you found these examples helpful and are inspired to craft your own effective elevator pitch.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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The Perfect Sales Pitch: Examples, Templates, and Best Practices

Overfamiliar, aggressive, awkward — we’ve all been on the receiving end of a terrible sales pitch from a pushy seller.

But sales pitches are so much more than an uncomfortable phone call or an unwarranted email. In fact, a great pitch should make a buyer’s life better by connecting them with products and solutions that solve their most urgent problems.

How can you maximize the potential of your sales pitch? In this guide, we’ll reveal the secrets to ensuring your outreach is pitch-perfect by answering common questions like:

What is a sales pitch?
How do you make a sales pitch?
What needs to be included in a sales pitch?
What makes a sales pitch bad?
How to deliver a sales pitch
Templates for sales pitches that capture attention

Let’s dive in.

WHAT IS A SALES PITCH ?

A sales pitch is a well-crafted sales presentation that connects salespeople with potential buyers. The goal of a sales pitch is to catch a potential customer’s attention and convince them to learn more. Pitches can happen anywhere — via email, social media, or in person. A great sales pitch should pique the buyer’s curiosity and convey clear value.

For more on how to craft the best sales pitch, see what our team of sales experts has to say in the video below

HOW DO YOU MAKE A SUCCESSFUL SALES PITCH?

Creating an effective sales pitch is simple — just follow these five steps.

1. Research, research, and research some more

Great research will help build a foundation of value for your pitch, increasing the likelihood that your buyer will respond. Try to understand to whom you are pitching. What does their company do? What goals might that company have? What buyer persona are they most likely to fit in? Additionally, don’t forget to explore the customer’s story and profile — find out who they are, what their role is, and if you have any shared interests that might help you set the tone for the rest of the customer relationship.

2. Frame it around the customer’s needs , not yours

Talking about your product is the fastest way to get buyers to tune out. A winning sales pitch is about the customer, not you. Think about the functionality of your product and the value it provides for your potential clients. Are you reducing costs? Improving efficiency? Eliminating manual tasks? Buyers will respond more to the benefits of your product pitch than anything else.

3. Choose the right channel

There are many venues through which a sales pitch can be delivered — email, social media, or a phone call. Think about both the customer’s needs and their industry. Think about both the buyer and their industry. Mature, more established industries may respond better to more traditional forms of outreach, like a sales call. On the other hand, a highly innovative or startup company may prefer modern approaches, like a direct message through social media. That said, don’t stress over this stage too much; if you don’t get a response from one channel, it’s totally acceptable to try again via another one.

4. Make it personal

Next, think about personalization. Most reps use automation tools or work off a base pitch template, but that template should change based on how you are delivering your pitch and who it’s going to. For instance, you’d use different language based on whether you’re pitching a prospect via social media than you would through a sales email. You’ll also want to tailor your pitch so that the value and benefits you’re describing map to actual buyer pain points — after all, someone in healthcare will have very different needs than someone in manufacturing.

5. Tell the buyer what you want them to do

Finally, always end with a call to action. What do you want the buyer to do? Call you back or respond with times to meet? It’s critical that you close with a clear next step, so stay away from vague phrases like “What do you think?” Go for strong, timely, actionable phrases instead — check out the examples in the next section for more inspiration.

WHAT NEEDS TO BE INCLUDED IN A SALES PITCH ?

Now that you know how to make a sales pitch, let’s take a closer look at what the pitch itself should say. Regardless of channel, there are three main components to every successful pitch.

Whether it’s the opening line of your cold call or the subject line of your cold email, your hook should capture your buyer’s attention. Great ideas for openings include:

Asking a question (“How would you like to increase revenue…”)
Share a data point (“Did you know that 60% of CEOs…”)
Reference a shared connection (“Saw that you were also a fan of…”)
Cut to the chase (“I won’t waste your time — just wanted to share…”)
Mention a recent interaction (“It was great connecting with you at…”)

After your hook, you should quickly explain why you are contacting your buyer and what your product can do for them. Keep this value prop short but enticing. Some key points to hit on include:

What your product is in plain English — now is not the time for marketing jargon.
Why the buyer should continue to engage with you using data, case studies, testimonials, or market research.
How will the buyer personally benefit should they respond? Do this by typing the benefits from the previous bullet to the buyer’s goals or objectives.

Call to Action

Finally, close your call, social, or email pitch out with a call to action, or CTA. Push to include a clear next step your buyer can take, like calling you back or responding with availability. Take a look at these examples:

When is a good time to chat about this more?
Would you be open to a call to hear more?
What is the best way to connect on this?
Do you have any availability next Tuesday for a quick call?
How would 15 minutes next week sound?
Does it make sense to connect for 10 minutes this week?

WHAT MAKES A SALES PITCH BAD?

There are some sales pitch techniques you should avoid at all costs. Before you send your pitch or dial your customer, skim your pitch for any of these red flags:

“I” statements: Your sales pitch has limited real estate. Don’t waste it on talking about yourself.
Long pitches: The term “elevator pitch” should be taken literally. You shouldn’t take an hour to deliver your value proposition. A good sales pitch should be delivered in the time it takes a person to go from the lobby to the second floor.
Product pricing: Getting a buyer to speak about their wallets, or money in general, on the first interaction is a fast way to have them ignore you because you don’t sound interested in them or their journey.
Complicated explanations of product features or capabilities: During the prospecting stage, buyers aren’t ready to discuss solution details or look through an entire pitch deck.
Overfamiliar greetings like “How was your weekend?”: Unless you’ve met the prospect before, this will come off as creepy.
Generic pitches: If this pitch could work for any prospect, then it’s probably not tailored enough to capture a prospect’s attention.
Promises you can’t keep: It may be tempting to promise buyers the moon, but this approach will ultimately set them up for disappointment; be realistic and let the strength of your product speak for itself.

HOW TO DELIVER A SALES PITCH

Any inside sales rep will tell you that pitching is hard. No matter which channel you work through, engaging with customers is a nerve-wracking experience. But it’s not impossible.

The key to delivering a flawless pitch is to stay confident. And the way to build confidence is through preparation. Here’s how:

Practice your pitch live before you deliver it . While it may seem silly to recite a pitch to your roommate (or your pet), live practice is one of the most effective ways to work out the kinks in your delivery so you’re fully comfortable speaking in front of prospective clients, even if you’re pitching through a digital channel. — so it’s best to start honing your live pitch delivery skills sooner rather than later.
Keep buyer profiles on hand. In general, most pitches will be done remotely via phone calls, social media outreach, or email. Take advantage of the fact that your buyer isn’t in the room by keeping your account reach on hand during interactions. Think of these notes as a security blanket. Sure, you could deliver the pitch without them, but in the event that your nerves get the best of you, you can recover quickly and discreetly.
Know what your next step is. Don’t get caught flat-footed when a customer says “yes” to your pitch. Especially for live interactions, it’s important to know what your next step looks like. In some cases, this may be as simple as asking a buyer for time to set up a demo. But buyers may want to talk shop while they have you — so be prepared to dive deeper. It can help to keep a sales play or discovery call deck on hand to guide you through a more in-depth conversation, should the need arise.

TEMPLATES FOR SALES PITCHES THAT CAPTURE CUSTOMER ATTENTION

There’s no one right away to craft a sales pitch. That said, these sales pitch examples can help your sales team get started — just don’t forget to personalize using the strategies we discussed earlier for the best conversion rates.

1. The Shared Connection

This approach is useful when you and your buyer have something in common outside of work, like a shared hobby or alma mater.

Hi <<>>,

Reaching out as we’re connected on LinkedIn, I found your recent post about the best restaurants in Seattle super handy. Your suggestion to “eat outside our comfort zones” was a great reminder to be more adventurous in my dinner choices.

And in the spirit of trying new things, I wanted to share our latest research with you. I would love to connect to walk you through the report and get a sense of your near-term goals.

Would you be open to this?

2. The Data Dump

Data is a great way to catch buyer attention, especially if it can help them make the case to their team for your product.

The bad news: marketing burn is all too real these days. The good news? Help is on the way. New research shows that our platform can deliver:

72% increase in buyer engagement
50% in open-rates
20% decrease in attrition

How does 15 minutes next week sound to walk through how our customers achieved these numbers with our platform?

3. The Celebratory Moment

Eventually, one of your pitches will coincide with a big moment in a buyer’s life. As long as it’s appropriate, leverage that moment to build a connection.

Congrats on the recent promotion to Senior Program Manager! As you settle into your new role, curious to see how you’re approaching project management?

Did you know that a simple reduction of two manual tasks can win you back five hours a week?

Our platform makes it easier than ever for you to focus on the work that matters. If it makes sense, I would love to connect more on what we could do for you to make your day more efficient.

Do you have time next week?

4. The Incentive Follow-Up

Finally, this is a great template to use when leads are tepid or unresponsive — especially when paired with a personalized message.

With the weather cooling down, wanted to see if you’d be interested in a virtual coffee? Again, I would love to connect on our solution and fill you in on the use cases your peers are currently using our platform to solve. If not, enjoy a coffee on me!

PITCH-PERFECT CUSTOMER OUTREACH

Sales pitches don’t have to be an awkward experience. With these sales pitch ideas and techniques, you should be able to craft a sales pitch that strikes all the right chords with your target audience, ensuring your outreach is pitch-perfect and gets your buyers to the next step of the sales process every time.

Ready to put your pitching skills into action? Explore how Highspot makes engaging customers easier and more effective than ever .

The Highspot Team works to create and promote the Highspot sales enablement platform, which gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love.

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How to perfect your sales pitches & increase sales in 2024, plus 6 sales pitch examples

Sales is one of the toughest roles in any company. Salespeople get rejected from prospects at a notoriously high rate, and if you’re managing SDRs who are responsible for making cold calls and cold emails, the job is even tougher.

But there are ways to succeed. According to LinkedIn , top-performing salespeople do more research—82% of top performers say they “always” perform research before reaching out to prospects (compared to just 49% for other sellers).

And when it comes to sales pitches, this becomes especially important. Not only do reps typically only get one shot at a pitch, it’s also the company’s only shot—if the prospect says, “No, thanks,” the company can’t just send another sales rep along to make another sales pitch in a week.

For a sales rep who’s pitching to a high-value prospect with a significant potential CLV (customer lifetime value) potential, making sure that sales pitch is as close to perfect as possible is crucial. So, how can they do that?

In this guide, we’re going to explore how to create a sales pitch that will leave prospects wanting to learn more instead of wanting to run away. We’re going to cover:

What a sales pitch is
5 key elements of a successful pitch
6 sales pitch examples
6 tips to improve your pitches

🚀 Start closing more deals with this free outbound sales playbook .

What is a sales pitch?

A sales pitch is an attempt to persuade a prospective customer to buy a product or service. Generally, a good sales pitch identifies a problem or challenge the prospect has, acknowledges the issue, offers a solution through the product it’s selling, and supports it with proof. The pitch should make the value clear to the prospect.

What makes a good sales pitch?

Sales pitches can take on various forms and use different approaches. But when you break them down, they almost always have these five key elements (and it always helps to have good sales apps or cold-calling software and a Bluetooth headset if you’re going to be spending hours on calls.)

1. The open

The open is the introduction. It’s as simple as saying “Hello,” introducing yourself, and asking the prospect how they are. It’s also your first opportunity to start building rapport.

Thank you for your interest in RingCentral.

2. Identification of the problem, pain point, and/or goal

By asking a few different probing questions about their work, you’ll start getting a better understanding of what the prospect’s challenges and goals are.

3. Demonstration of value

Once you’ve established rapport and begun to understand the scope of their needs, you can begin to address each one using your product as the solution. You should be able to speak to one or more of their pain points with how your product can solve the problem.

4. Supporting facts

If you want to build trust, you should be prepared to support your pitch with facts and figures. Consider using social proof, like positive results that show how you beat customer expectations or prove that your other customers got something out of using your product or service.

For example:

“Our customers save an average of 37% a year on their annual maintenance bills.”
“Similarly sized businesses have seen a full return on their investment in only three months.”

5. The close

By now, you should’ve clearly shown your prospect the value of your product and how it’s going to make their job or life easier. The close is essentially the point where they say, “Yes,” and the transaction occurs.

6 Sales pitch examples

There are countless ways you can pitch to a prospect. But you want to use the right kind of pitch at the right time and for the right customer. Below are six different ways to pitch, including an example of a sales pitch for each, why it works, and, for some examples, tips on when you shouldn’t use them.

Once you see exactly what good sales pitch examples involve, you’ll know exactly what to aim for to have the best chance at success.

1. The phone pitch

Believe it or not, the phone call is still the most popular and effective selling channel and with good reason: it’s fast, easy, happens in real time—and is much harder for your prospect to ignore.

One of the best sales pitch examples is when billionaire Mark Cuban purchased the Dallas Mavericks in the early 2000s. He bought the team at a discount because, frankly, they stank. They were rated the worst professional sports franchise of the ‘90s. Naturally, this led to low ticket sales.

So Mark got on the phone and started calling past season-ticket holders. And guess what? It worked.

Watch Mark Cuban tell the story about his best phone sales pitch in his own words.

Why did it work?

He was friendly and built rapport with his prospects.
He demonstrated value. (A game is less expensive than a meal at McDonald’s. Wowza.)
He understood that he wasn’t selling a bad team—he was selling a memorable experience.

If you’re on a call with a prospect and hoping to have the same level of success as Mark Cuban, you may feel your pitch could benefit from showing the prospect something on your screen. How could you do that?

It’s pretty straightforward. There are tools that let you flip between a phone call and video call so that you can do screen sharing if that’s where the conversation takes you.

For example, you can do this easily in the free video call app provided by RingCentral (which actually has messaging, video conferencing, and a phone service all in one):

2. The email pitch

Done well, a good email sales pitch is probably the best tactic a rep has their disposal. In fact, C-level executives are 23% more likely to answer cold B2B emails than employees outside the C-suite

But to be successful at email sales pitches, your sales email subject lines have to be click-worthy.

Emails are a great way to introduce yourself and your company while demonstrating the value in what you’re selling. But it’s also easy to do poorly. For example, here is the wrong way to pitch via email:

An example of a sales pitch executed poorly via email.

Why this doesn’t work

The email starts with a hyper-specific question that feels like it’s providing a solution to a problem no one has.
The value proposition is poorly expressed. What is an optimized content-distribution channel? What are end-user experiences?
The mention of other customers feels more like name-dropping than a good use of social proof. (There’s a better way to do this—see example below.)
There’s no clear value demonstrated, so it’s very unlikely that Chloe will respond.

Here’s a better example from the same person at the same fictional company:

Why this works:

The pitch starts with a shared experience. In this case, a conference—but it can be any commonality.
Value is demonstrated clearly and immediately. There’s no ambiguity about what they’re selling and how it helps.
Social proof is added tactfully.
Benefits are supported by data.
The salesperson doesn’t come on too strong.

3. The voicemail pitch

If you work in sales, you’re going to hit a lot of voicemail inboxes. And that’s okay, because successful deals often start with up to eight attempts to actually speak with your prospect .

So while hitting an inbox can feel like a miss, don’t be discouraged. It’s actually an opportunity to make an impression and plant a seed before your next attempt.

Hi [Prospect’s name],

This is [your name] calling from XYZ company. Sorry I missed you.

I was hoping to speak to you about [reason you’re calling]. We’ve helped other companies [insert benefit], and I think we may be able to help you get similar results.

You can reach me at [insert phone number] if you’d like to learn more. But I’ll follow up soon.

Why this works:

It’s personalized and friendly.
It doesn’t beat around the bush—the value prop is upfront and center.
It supports the value prop with previous results.
It’s short, which is important because otherwise there’s a very good chance the prospect won’t listen to the whole thing.
It promises to follow up, which will not only make them expect to be contacted again but it will also mean that they’re more receptive to that.

And if you say you’re going to follow up within a certain time frame, do it!

The vast majority of deals don’t close in one go, and you have to be both persistent and organized in how you plan your follow-ups. If you know you have a lot of prospects to follow up with, create tasks for yourself (and your team).

For example, RingCentral’s desktop and mobile app allows you to not only create team chats for different projects or departments but you can also assign tasks with due dates, relevant files, and even color-coding for easy organization:

RingCentral’s desktop and mobile app lets you create chats and assign tasks.

4. The deck pitch

If you’re invited to make a pitch, congratulations. It means you’ve got a foot in the door, you’re in front of a receptive audience, and half the work is already done. (Although there’s a good chance you did that work. So good job there, too.)

Of all the sales pitches examples, for this type, it’s crucial that you get your face-to-face communication spot on. And we’re not just talking about being able to rattle off the sales pitch script that you learned by heart. Your body language plays a big part in it too.

A pitch deck is basically a sales pitch in a presentation format—PowerPoint, Google Slides, or whichever presentation platform you use. This type of pitch makes it easy to tell a story and highlight key points using visual aids that can be very persuasive.

For example, check out this 13-page pitch deck from startup Castle that was used to raise $270k. (Fundraising is a type of sales too!)

Why it works:

It states a clear problem that there really should be a solution for.
It demonstrates how the product solves the problems using key metrics like the benefit to customers, growth, and trajectory.
The messaging is clear and simple.
The graphics help tell the story, sell the vision, and build brand awareness.

5. The elevator pitch

This type of pitch gets its name from the idea that you should be able to say it in the span of an elevator ride. A good elevator pitch explains what your product does in an extremely concise and effective way.

Take this often-cited example from G2 Crowd .

Why it works:

Instead of repeating the product’s value proposition verbatim, the rep explains what the product does and why it’s useful in words that everyone can understand.
It’s 21 seconds long—about half an elevator ride in New York City.

6. The follow-up pitch

It’s hard to close a customer on first contact. (Remember, it takes up to eight tries just to get a meeting.) So, focus on getting a shot at a second or third meeting where you’ll have a better understanding of each other and a better chance at closing the deal.

The key to a good follow-up pitch is to make it timely and relevant without being a bother.

A good way to do this is to mention a past point of contact or conversation (if you’ve had one).

“Hi [their name,]

It’s [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I’ve given it some thought, and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”

From there, you can move the conversation forward. Or in the case of an email or voicemail, mention that you’ll follow up again and suggest a time to chat.

The pitch refreshes their memory and provides context for the conversation.
It highlights the problem they experienced and how you can solve it.
It’s appropriate in any scenario—phone call, email, voicemail, or social message.

How to write a sales pitch to achieve optimal results

Now, let’s look at how to write an effective sales pitch. We’ve compiled a quick and easy guide to show you how to make a sales pitch that will refine your selling technique.

1. Have the right tools for the job

A phone system can’t pitch for you. But it can make pitching easier. Even better would be an AI-powered contact center platform that integrates with your customer relationship management (CRM) tool. For example, this is what RingCentral’s looks like:

This will let you make sales calls from your computer, log scripts, see your past conversations with all your accounts, and keep track of conversations you’re having with both prospects and customers. Bottom line: you need some kind of communications tool.

Shameless plug: RingCentral has a whole range of integrations with different CRMs including Agile CRM and Salesforce :

🕹️ Get a hands-on look at how top-performing sales teams are using RingCentral by booking a product tour:

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2. Use data to support your claims

Any salesperson can make a big, impressive claim. But the most persuasive salespeople are the ones who can back their claims up with real numbers and customer stories.

Where possible, use data to support the benefits of your product. Proof is the most powerful tool in your sales arsenal.

3. Do your research

Gone are the days of picking up a phonebook and dialing prospects without knowing anything about them. Today, to even get a chance to pitch, you need to do your research first.

Use LinkedIn to learn more about your prospect. Know their company. Understand what they do. Look at the kind of content they’re posting. It can provide you with enough information to start a conversation worth having.

4. Use a conversation starter

Jumping right into a pitch probably won’t get you very far. Be friendly and build rapport with your prospect first to move from a “hello” efficiently into your pitch—without sounding too sales-y or coming on too strong.

5. Practice

You have to know your pitch to nail it. So put aside some time to really practice it. Try it out on coworkers. Run through it at home with your spouse. Sit in front of a mirror and pitch to yourself. Have a rebuttal for every objection. Knowing your product and your pitch inside and out is the key to being able to sell with confidence.

6. Talk about benefits, not features

This is the first rule in the book. Your product may have the best features in the world. But they don’t amount to much if they don’t solve your prospect’s problem. Focus on how the benefits of those features address prospects’ problems or pain points—and how they can help them reach their goals.

The benefits of a good sales pitch

When creating a sales pitch, it’s important to understand exactly how it could benefit your company so that you have reasonable expectations about what you’ll get out of it.

Sales pitch benefits are wide and varied, so let’s explore some of them to find out more:

1. Make you stand out from the crowd

Sales pitching can be a way for you to tell customers how your product or service beats that of the competition.

If your competitors are selling a similar product but yours has some unique features, make sure you emphasize this during your sales pitch. It’s a great way to entice prospects to buy from you and forget all about the competition.

2. Increase your brand awareness

It might be the case that some of your sales pitches will result in people hearing about your product or company for the first time.

So, approach each pitch with that in mind. Hopefully, it will ensure that you always deliver a top-notch pitch that will not only entice people who are already aware of you but also make a great first impression on those who aren’t.

Even better, they might tell their friends and family all about you, too!

3. Connect with prospects on an emotional level

We’re not suggesting you tell your potential customers a sob story to make them purchase your product because they feel sorry for you.

Instead, you should make it clear that you understand their pain points and what they need to solve them. That way, prospects will trust you, your company, and your product, which will hopefully result in them becoming loyal customers. That’s worth its weight in gold!

4. Increase your customer base and generate more sales

It goes without saying that the main aim of a sales pitch is to generate more sales and increase the number of people who buy from you. So, when a sales pitch has been done correctly, those are exactly the benefits that you’ll gain.

In addition, the more people you have purchasing from your business, the more feedback you’ll have on what you’ve been selling. If customers have left reviews mounting praise on particular products or services, you’ll know to keep doing as you were.

On the other hand, if clients have been writing reviews slating your offerings, you’ll know exactly what you need to change to ensure people keep buying from you.

What a great sales pitch comes down to…

Most prospects today are seasoned buyers. They know when they’re being pressured into a sale, and even if you do manage to close the deal, starting a business relationship on a sour note won’t be helpful in retaining that customer down the line.

When doing your sales pitch, keep that long-term customer relationship in mind. There are various ways that you can pitch a prospect, but the most important thing you can do is demonstrate value. Learn what the prospect is struggling with, empathize with them, understand their pain points, and find a way to help them overcome the problem that stands in their way.

By doing that, your prospects will see you as a valued and trusted partner rather than a vendor. And that’s going to make it easier for you to pitch—and close more deals.

Sales pitch FAQs

How does a sales pitch increase sales.

There are various ways in which a sales pitch can increase sales. When a salesperson knows how to start a sales pitch well, they can really pique a prospect’s attention and then provide relevant information about how the company’s product or service can solve their problems.

When combined with data and real-life stories about how the product or service has benefited customers, it helps build trust and sets the company apart from its competitors.

If a sales agent knows how to make a good sales pitch, they’ll not only provide information to back up their claims, but they’ll also empathize with the prospect, connecting with them on an emotional level.

Together, all of these elements convince the prospect that buying your product or service is in their best interests, thereby greatly increasing sales.

What are the components of a sales pitch?

Each sales pitch has various components, and it’s important to get each one right so that your overall pitch succeeds.

Components of a sales pitch include thorough research about your prospects’ possible pain points, an appropriate introduction, a strong value proposition, storytelling, social proof (people like to hear how others have benefited from your product or service), and unexpected value.

Finally, there’s the main goal of your pitch—the action you want your prospects to take next.

Originally published Jun 03, 2024, updated Jun 14, 2024

Cloud services for small business—why cloud computing is essential

As a small business owner, you’ll already understand how efficiency and cost-effectiveness are vital to your operation. What you may not yet know is how cloud services for small business can help you in both areas—and in myriad ways. Technology has always played a part in keeping costs down and productivity up, and no matter ...

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21 Ultimate Sales Pitch Tips To Close More deals With Examples

Do you know that 25% of prospects will listen to your sales pitch (source: leadheroes) ? That’s a good enough reason to put in the effort to craft them well. So, if you are looking for the ultimate sales pitch tips to help close more deals, you’ve come to the right place. In this blog post, we’ll discuss the most effective tips for creating an engaging and persuasive sales pitch.

We’ll cover various topics to help you make a connection with your prospects. Whether you’re a veteran sales professional or just beginning your career, these tips will give you the foundation to create an unbeatable sales pitch.

So let’s get started!

Table of Contents

What Is A Sales Pitch?

Why is the sales pitch still so important, what makes a great sales pitch, 1. do your research, 2. make it short, 3. make it clear, 4. explain the problem prospects are facing, 5. personalize the sales pitch, 6. include a value proposition, 7. switch up your pitch, 8. practice your pitch, 9. avoid metaphors, 10. consider all decision-makers, 11. paint a picture of the future, 12. share your insights, 13. reveal how your product addresses their needs, 14. show your company’s growth over the years, 15. know how to overcome common sales objections, 16. be enthusiastic and confident in your speech, 17. focus on emotions, 18. back it up with facts, 19. tap into fomo, 20. educate prospects, 21. always follow-up, examples of the best sales pitches.

A sales pitch is a presentation a salesperson gives to a potential customer to convince them to buy a product or service. A sales pitch typically includes information about the product, its features, and its benefits. It should also have the customer’s needs and how the product can meet them. The sales rep should be prepared to answer questions about the product and address any objections the customer may have. The goal of a successful sales pitch is to make the customer feel like they need the product and that it is the right choice for them. For that, the salesperson should be knowledgeable, confident, and enthusiastic and be able to create a positive impression.

Creating an outstanding sales pitch is essential for the success of the business. Here is why:

A good sales pitch helps to create a connection between the customer and the product or service offered.
By clearly communicating the benefits of the product or service and speaking directly to the customer’s needs, the sales pitch helps to create a greater understanding of the value of what you are offering.
A strong sales pitch can help to differentiate the product or service from its competitors, allowing the customer to make an informed decision.
A convincing sales pitch can help to build trust between the customer and the business. By showing that the company is knowledgeable and professional, the customer is more likely to buy the product or service.

Overall, the sales pitch is still an important tool for businesses in today’s competitive marketplace.

A great sales pitch is key when selling a product or service. A successful sales pitch should be clear, concise and convincing. It should capture the prospect’s attention and explain why they need the product or service. It should also draw on facts and data to support any claims made.

The best sales pitches focus on the customer’s needs and how the product or service can meet them. They also use simple language that is easy to understand and doesn’t sound too gimmicky. The goal should be to create a genuine connection with the customer and show they can trust you.

Also, effective sales pitches end with a call to action. It would be best if you encouraged the prospect to take the next step in the purchasing process and help them feel confident that what they buy is worth the investment. With the right sales pitch, you can turn potential customers into patrons.

Sales Pitch Tips & Tricks That Work

Here are a few sales pitch tactics that consistently yield the best results if you implement them correctly.

Creating a successful sales pitch requires careful planning and research. Before you start writing your pitch, it is essential to do your research. You need to understand your target audience and their needs so that you can tailor your pitch to them. You should also research the product or service that you are selling. That will help you speak knowledgeably about it and demonstrate its benefits.

Additionally, you should be familiar with the competition and be able to explain why your product or service is better. At the same time, you should know the current market trends to position your product or service in the best possible light. Doing your research will help you create a sales pitch that is relevant and convincing with a greater chance of success.

When making a sales pitch, it is essential to keep it short and to the point. Focus on your product’s or service’s key benefits and provide only the essential information that a customer needs to make an informed decision. Use simple language and avoid jargon or technical terms.

Be respectful of the prospect’s time and try not to talk too much – a short, well-crafted sales pitch is often more effective than a long, drawn-out one. Remember that you want to leave the customer with a positive impression of your product or service, so make sure your sales pitch is engaging, informative, and persuasive.

When it comes to making a successful sales pitch, clarity is key. You want to ensure your potential customer understands exactly what you’re offering and why it’s valuable. A great way to ensure clarity is by focusing on the product or service’s benefits rather than the features. Make sure to give clear examples of how the customer’s life will improve by choosing your product or service. Finally, end your sales pitch with a clear call to action. Let the customer know what they need to do if they want to take advantage of your offer. By following these tips, you can ensure that your sales pitch is clear and effective.

Explain the problem prospects are facing

Explaining the problem prospects face in your sales pitch helps establish a connection between you and your prospect. It shows them that you understand their situation and their needs. By doing this, you can make it easier for prospects to understand the value of your product or service and how it can help them solve their problem.

Additionally, explaining the problem prospects are facing in your sales pitch helps build trust and credibility, as it shows that you are knowledgeable about their industry and have researched. This will help prospects to feel more confident in your ability to provide the right solution for them. Ultimately, explaining the problem prospects are facing in your sales pitch can effectively persuade them to buy your product or service.

Personalizing a sales pitch is the key to making it more effective and successful. There are a few ways to do this.

Know what prospects are looking for; you can tailor your pitch to meet their unique needs and desires.
Use relevant examples and stories relevant to the customer and their situation. This will help them relate to you and make your message more meaningful.
Always be honest and open with the customer. Building trust with them and demonstrating that you truly understand their needs is important.

By taking the time to personalize your sales pitch, you will be better able to connect with the customer and increase your chances of success.

When it comes to sales pitches, one of the most important elements is the value proposition. A value proposition is a statement that clearly outlines the benefits of your product or service and how it solves the potential customer’s problems. It should focus on the customer’s needs rather than your own. Including a value proposition in your sales pitch lets you quickly and effectively explain why the prospect should choose you over other options. It also helps to establish trust and rapport with the prospect, making them more likely to purchase from you.

When it comes to sales, one size does not fit all. Every customer is different and has their own needs, motivations and concerns. As a sales professional, it’s essential to be able to tailor your pitch to a unique situation. To do this effectively, you need to understand who your potential customer is and what they are looking for. Once you have that information, you can adjust your pitch accordingly.

For example, if you’re selling a product to a tech-savvy customer, you might focus on the latest features and technology. On the other hand, if you’re selling to a more cost-conscious customer, you might focus on cost savings or value for money.

To practice your sales pitch, write down the key points you want to make. Next, think about the features and benefits of your product or service and how they can help the customer. Once you have those points down, practice delivering your sales pitch out loud. You can even practice in front of a mirror to ensure you look confident and relaxed. As you practice, focus on making eye contact and using a conversational tone. Finally, ensure you listen to your customer’s feedback and adjust your approach accordingly.

When it comes to sales pitches, it’s important to be direct and to the point. Metaphors, while often appealing, can be confusing and make it harder for potential customers to understand what you’re selling. Instead, focus on clear and concise language that communicates your product’s or service’s key features and benefits. You must remember that there is no point in showing off your English skills here as you won’t get points for that. Make sure you emphasize how your product or service can improve the customer’s life or alleviate their pain points . By avoiding metaphors and keeping your message simple, you can better engage potential customers and increase their interest in your offering.

When making a sales pitch, it’s important to consider all decision-makers involved. This means doing your research to identify the key players and understanding their individual roles in the decision-making process. Knowing who will be involved in the decision can help you tailor your message to appeal to each of them.

For example, one decision-maker might be looking for a financial solution, while another may be more concerned with customer service. By taking the time to understand each decision-maker’s different goals and objectives, you can create a sales pitch that speaks to each of them. This will make your pitch more effective and increase your chances of success.

Painting a picture of the future in a sales pitch can be a powerful way to convince prospects of the value of your product or service. To do this successfully, you need to articulate a compelling vision of what life could look like after they buy your product.

Start by outlining the current state of the customer’s business and how it could get better with your solution. Then, talk about how this improvement will lead to better results in the future. Next, describe the advantages that the customer can expect, such as increased efficiency, cost savings, greater customer satisfaction, etc. Finally, make sure to relate these benefits to the customer’s own goals and objectives.

By giving them a clear picture of what their future could look like with your product, you can make a strong case for why they should invest in it.

Tapping into your knowledge and insights about the product or service you are selling is essential. Sharing these insights can be a powerful way to make a connection with the prospect and show them that you understand their needs. To do this, start by researching your product or service thoroughly. Learn as much as you can about its features, benefits and applications. Then, when you’re talking to a client, try to tailor your pitch to their needs by sharing relevant insights.

For example, if you are selling a product with multiple uses, point out which features may benefit the client’s particular situation. If you are selling a service, explain how it works in clear, simple terms and emphasize its advantages over competitors. Sharing your insights can help the customer understand why your product or service is the best choice.

When creating a sales pitch, it’s essential to make sure that you are highlighting the features of your product that best meet the needs of your prospects. One way to do this is by focusing on the benefits of your product and how it can solve their problems. In addition, your sales pitch should explain why your product is the best solution for them.

For example, if you develop software, you should explain how it streamlines processes and saves time and money. Use concrete examples and speak in terms your prospects can understand. Additionally, you could include customer testimonials to demonstrate how your product has helped others in the past. By clearly outlining how your product addresses your prospects’ needs, you can make an effective sales pitch that will help you close more deals.

Show your company’s growth over the years

When giving a sales pitch, it is critical to demonstrate to potential customers why they should choose your company over others. One of the best ways to do this is to show your company’s growth over the years.

This can help convince customers that your company is reliable and successful and is the right choice for their needs. It also shows that you are continuously improving your products and services and want to provide the best experience for your customers.

Furthermore, by showing how much you have grown as a company, you can demonstrate that you understand the market and can respond to its changing needs. Finally, by showing your company’s growth over the years in your sales pitch, you can give potential customers the confidence and trust they need to make a decision.

Overcoming common sales objection is an essential part of any successful sales pitch. Here are some tips to help you do it effectively:

Listen carefully to the customer’s objection and try to understand the issue from their perspective.
Explain how your product or service can address the customer’s needs clearly and concisely.
Offer assurances that the customer can trust you, such as a money-back guarantee.
Offer incentives, such as discounts or free trials, to make the deal more attractive.
Follow up with the customer after the pitch to ensure that you have satisfactorily addressed the prospect’s concerns.

By addressing the customer’s objections clearly and confidently, you can increase the chances of making a successful sale .

Be enthusiastic and confident in your speech

Having enthusiasm and confidence when delivering a sales pitch is critical to its success. Of course, a good sales pitch should be well-researched and tailored to the customer’s needs, but it’s just as essential to deliver it with energy and enthusiasm.

When delivering your sales pitch, speak in an animated, upbeat tone, and make eye contact with the customer whenever possible. Try to keep your body language open and inviting, and stay positive even if you sense that the customer isn’t interested. Finally, feel free to ask questions and show that you’re genuinely interested in helping customers find the best solution for their needs. If you can do all of these things, you will be well on your way to making the sale.

Regarding sales pitches, it is essential to understand that customers are more likely to purchase products if they feel an emotional connection with them. Therefore, it is essential to focus on emotions in a sales pitch, rather than just focusing on the product’s features and benefits. The best way to connect with customers emotionally is to tell stories about how the product has made a difference in other people’s lives. You could also use humor in your sales pitch, which can help to lighten the mood and make your product more memorable. Ultimately, the goal is to make customers feel like they are part of something bigger than just the product itself. If you can do this, you will be more successful in closing deals.

It’s essential to back your claims up with facts and evidence. This is especially true when pitching to potential customers, as they are more likely to be skeptical of your promises. To ensure your message is convincing, you should research the market and your competition and ensure your claims are accurate and backed up by data. Finally, it’s essential to be honest, and transparent about your product or service. If you can clearly explain how your product or service will benefit the customer, they will be more likely to believe in your pitch and be willing to invest.

If you can tap into the fear of missing out on your sales pitch, it can be a powerful way to engage with potential customers and encourage them to buy. To tap into FOMO, you need to create a sense of urgency and make people feel like they’re missing out on something special. You can do this by emphasizing limited-time offers, talking about how other people are buying the product, or emphasizing the unique features of your product. You can also create social proof by sharing reviews and customer stories that show how others have benefited from your product.

When making a sales pitch, don’t forget to educate your prospects about your product or service. This ensures that potential clients understand the value of what you are offering and why it is worth investing in. To do this, start by providing an overview of your product or service and its features. Next, explain how it can solve their problems, improve their lives, or save them money. Finally, provide clear and concise examples of how your product or service can benefit them in the long term.

Additionally, be sure to answer their questions and address any concerns they may have. By educating your prospects in your sales pitch, you not only increase the possibility of making a sale, but you also build trust and credibility with your potential customers.

When it comes to sales, following up after the pitch is essential. It shows that you are professional and attentive and helps to keep the customer engaged. There are a few key steps you should follow when following up. First, email or call the customer to thank them for their time and reiterate any key points from your sales pitch. Second, remind them of any deadlines or important dates related to the product or service you are selling. Finally, give them time to think about things before making a decision. This helps to create a sense of urgency without being too pushy. If they don’t respond after a few days, follow up again with a friendly reminder. Following up after the initial sales pitch is an important part of the sales process , and it can make the difference between a successful sale and a lost opportunity.

Here are a few sales pitch examples you should consider looking at,

1. Cold email sales pitch

The opening of the email is personalized; it starts with the mention of the conference the prospect attended. There is a clear mention of the service’s value and a strategically placed social proof that mentions how the service has benefited other companies. Finally, there is a well-placed CTA to get the prospect to perform the desired action.

2. Gap’s sales pitch on their website

Gap’s pitch on its website attempts to impress prospects by revealing the company’s position in the market and how it will continue providing great results to its investors. However, the conviction and belief that the brand has in its abilities speak for themselves.

3. Edward Jones’ Sales Pitch On Their Website

In the above pitch of the financial advising firm, the main focus is on the prospect. It shows what the prospect can get by using the company’s services. Potential customers can relate well to such a pitch and, at the same time, get all the information about what the company has to offer.

Hope the above provide you with enough sales pitch ideas.

Get Ready To Become A Pro With Sales Pitches!

No matter what kind of product or service you sell, nailing the perfect sales pitch is essential to success. Following the sales pitch tips we’ve outlined above, you can write one that helps your sales team connect with your potential customers and convince them to take action.

First, emphasize the benefits of your product or service and how it will improve the customer’s life. Next, maintain an engaging and confident tone throughout your pitch. Also, practice makes one perfect, so rehearse your pitch until you feel comfortable with it. With these tips in mind, you can create a winning sales pitch to help close more deals and grow your business. You can thank us later.

A good sales pitch helps to create a connection between the customer and the product or service offered, create a greater understanding of the value of what you are offering, & differentiate the product or service from its competitors.

A good sales pitch should capture the prospect’s attention and explain why they need the product or service. It should also draw on facts and data to support any claims made. The best sales pitches focus on the customer’s needs and how the product or service can meet them.

Though you should keep your sales pitch as compact as you can. Ideally, it is best if you keep it less than 2 minutes long where you, as a sales rep, mention all the benefits the product or service has to offer to the end user.

Published On: December 18, 2023

Written by: sushant shekhar, categories: sales sales tips, you might also like.

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The 7 Greatest Sales Pitch Examples We’ve Ever Seen

“What does your company do?”

“Why would I switch over to you?”

“I wish there was an easier way.”

When a prospective customer says something like this it’s a sign of purchasing intent. They’ve thought about buying. They need a new service, a new product, a new solution .

The only question is: who are they going to buy from?

When you see the buying signs from a potential customer you need your sales pitch ready. A strong sales pitch could be the difference-maker that ensures the answer to that question is ‘you’.

What is a sales pitch?

A sales pitch is a planned line of talk that salespeople use to persuade people to purchase a product or service. A sales pitch is a commercial for your business that tells your prospective customers why they should buy from you.

A sales pitch can be:

An introduction of a product to an audience that knows nothing about it
An expanded description of a service that an audience has expressed interest in
A planned presentation designed to initiate and close a sale

In this post you’ll learn:

7 Sales pitch examples to help you sell better

What makes a successful sales pitch

What does a good sales pitch look like in action? Below are 7 sales pitch examples that can help you sell.

The art of storytelling (Tommy Boy)
It’s not what you think it does, it’s what it actually does (Mad Men)
Understanding your customer’s needs (The Wolf of Wall Street)
Don’t sell a product, sell an experience (Mark Cuban)
Sell with social proof (42)
We don’t just solve your problems, we create your customers (ActiveCampaign)
Show, don’t tell (DoorBot)

1. The art of storytelling (Tommy Boy)

All jokes aside, there are few better ways to create a memorable connection than by telling a good story.

If “ Tommy Boy ” were real life, I don’t think Helen would forget her encounter with Tommy and his ‘pretty new pet’.

Tommy’s pitch is silly, but it’s effective. Instead of begging Helen to turn the fryers back on, or explaining to her the extent of his hunger and how the chicken wings would solve his problem – he tells her a story.

He makes an early connection, brings in a visual, and ties it all together in the end. It’s not obvious at the start, but Helen is the hero of the story – she has the power to solve his problem and does.

Stories are 22x (!!!) more memorable than facts alone. Stories cause “invisible thinking”, or the state where individual thought ends and the story takes over for your brain.

Tommy’s use of the dinner roll (while unorthodox) makes his story even more memorable. Visuals are processed 60,000x faster than text and are easier to remember!

2. It’s not what you think it does, it’s what it actually does (Mad Men)

Peggy knows the value of a good story. The story’s main character is a younger version of herself, but the hero is still the customer, Peggy’s mother.

She makes a connection– Popsicles aren’t just a frozen treat on a hot summer day. They’re delicious, but it’s more than that. It’s a ritual. It’s an experience. It means something to the customers. It’s love.

Don’t underestimate the buying power of emotional response. Emotional factors account for up to 70% of economic decision-making .

Peggy’s pitch is practiced, but it’s human. She pauses and lets her prospect respond, then goes on to emphasize that a Popsicle is more than meets the eye. She knows that what a popsicle means is different than what a popsicle does.

Marketing positioning consultant April Dunford recently touched on this topic at the Chicago-based conference, Content Jam . In her presentation, she shared a story about how her company’s “database” wasn’t selling at all, despite the incredible insight it could bring to businesses through data analytics.

The problem was that it wasn’t really a database at all! It was a business intelligence tool.

They reframed their sales pitch to what the product actually did. The result?

A massive increase in sales and eventual acquisition.

3. Understanding your customer’s needs (The Wolf of Wall Street)

understanding customer needs using Wolf of Wall Street scene where Brad sells a pen

It’s not about you, it’s about them and what they need. ( Source )

Your potential customers don’t care about you, your story, or even your product. They care about themselves and their problems.

Can you solve their problem?
Can you meet their needs?
Can you help them?

This short (but powerful) sales pitch in The Wolf of Wall Street (2013) teaches us a valuable lesson: don’t sell the product, sell the future where your prospect’s needs are met. Similarly, when you prepare a proposal after your pitch, it’s crucial to ensure it resonates with these identified needs, presenting your solution as the perfect fit for their unique challenges.

“Last year over one million quarter-inch drills were sold—not because people wanted quarter-inch drills but because they wanted quarter-inch holes. When you buy an automobile you buy transportation. When you buy a mattress you are buying comfortable sleep. When you buy carbon paper you are buying copies.” – Leo McGivena, Publicity Manager of “The Daily News” (1947)

Brad didn’t sell the pen – he sold the ability to write.

Don’t sell the drill, sell the beautiful painting hanging on the living room wall
Don’t sell the car, sell the freedom of the open road
Don’t sell the mattress, sell the feeling of waking up after a great night’s sleep
Don’t sell the paper, sell the phone ringing off the hook because everyone has seen your flyer

Take it from Jordan Belfort himself,

“The real answer is, before I’m even going to sell a pen to anybody, I need to know about the person, I want to know what their needs are, what kind of pens do they use, do they use a pen? How often do they use a pen? Do they like to use a pen formally, to sign things, or use it in their everyday life?

The first idea is that when you say ‘Sell me this pen,’ I want to hear [the salesman] ask me a question. ‘So tell me, how long have you been in the market for a pen?’ I want them to turn it around on me and start asking me questions to identify my needs, what I’m looking for.

And if you do that, people don’t know what to do. Next thing, he is answering, and now I’m controlling the conversation, finding out exactly what he needs.” – Jordan Belfort ( Source )

4. Don’t sell a product, sell an experience (Mark Cuban)

Mark Cuban used this sales pitch in his first few months as the owner of the Dallas Mavericks ( view here )

Mark doesn’t list the features of attending a Dallas Mavericks game:

Competition
Entertainment
Expensive parking
Display of amazing athleticism
Overpriced concessions
A (potentially) life-changing halftime show
The kiss-cam

He talks about what it means to come to a game. It’s an experience.

It goes beyond what you get at the movies or at McDonald’s. It’s a priceless memory that you make with your family. Don’t settle for the status quo, go out and do something! Experience something.

Consumers are moving from a “society of stuff” to a “society of experiences”. In a recent study by Expedia , 74% of US respondents said they would rather spend money on experiences than products.

The experience of the product or service is now more important than the product itself– so don’t sell the product, sell the experience of the product! Sell the feeling and the memory. That’s what people will remember.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

5. Selling with social proof (42)

Only 18% of buyers trust and respect salespeople.

According to a study by SurveyMonkey , 65% of consumers say that trusting a brand has “a great deal” or “a lot” of influence on a purchasing decision. Another 27% of consumers said trust had at least “some” influence.

This presents a challenge for the salesperson: how do you establish trust in a sales pitch when 80+% of consumers don’t think you’re honest?

One answer is social proof.

A movie trailer is a visual sales pitch designed to build excitement and drive attendance to the movie.

Consumers know this and want a little more evidence that the movie they’re going to spend their time and money on will be worth it.

Enter social proof. In the above trailer for “42”, we’re told that it’s the #1 movie in America. We’re then told how great the movie is through the words of critics:

“Full of grit and edge”
“A must-see film”
“Will make you believe in heroes again”

These reviews of the movie are social proof – outside evidence that the movie is worthwhile.

Pro tip: Arm all of your sales development reps (SDRs) with this kind of content to use in their relationships.

When you use social proof in a sales pitch, you’re saying to the prospect, “Don’t take it from me– take it from people who have already bought it and found it useful. ”

91% of 18-34 year olds trust online reviews as if they came from their trusted friends. Consumers read an average of 10 reviews before feeling comfortable enough to purchase.

Social proof can take the form of:

Customer testimonials
Stats on customer satisfaction
Expert opinions
Number of customers served

6. We don’t just solve your problems, we create your customers (ActiveCampaign)

The above is a sales pitch from ActiveCampaign’s outbound business development representative (BDR) team.

This sales pitch goes beyond solving your customer’s problems.

It takes the solution to those problems and shows further benefits
It’s customer-centric by focusing on the customers of the potential customer
It uses the 85,000+ customer base as social proof
It’s concise
It allows for variation depending on the prospect’s business and pain points
It features the negative reverse-selling tactic of objecting to your own pitch

“This isn’t a fair setting to us or your team given the importance that this has for you or the organization.”

It might seem backward to minimize the importance of the sales pitch during the sales pitch, but it builds credibility with the prospect. It shows the prospect that you understand their point of view and begins to build trust.

7. Show, don’t tell (DoorBot)

Jamie Siminoff, founder of Ring, shows off his product to the sharks on ABC’s Shark Tank

Recognize this product? You might know it by a different name now. You might even have one! In February of 2018, Ring (formerly DoorBot) was bought by Amazon for $1 billion .

So it might be surprising to learn that DoorBot’s pitch on Shark Tank ended without a deal, but it all worked out for Jamie in the end.

Deal or no deal (wait, wrong show) this DoorBot pitch shows it all:

Show the problem
Show the solution
Show the reliability
Show the opportunity
Show who’s at your door

Jamie doesn’t start by asking the sharks,

“Don’t you hate when you don’t know who’s at your door?”

He knocks at the door and they ask who it is. He shows them the problem before he’s told them anything about the product!

Once the problem is established as real and relevant, he shows the solution. His product is reliable, and he proves it. Even Aaron Kaurse, Scrub Daddy’s founder , did the same.

Then he connects it all together with a story. Every home has a doorbell. The doorbell hasn’t changed in 100+ years. Millions of homeowners are spending billions of dollars on home products that connect to smartphones.

In a few sentences, he shows the opportunity.

Ernest Hemingway wrote,

“Show the readers everything, tell them nothing”

What makes a successful sales pitch?

There are 4 rules to craft a successful sales pitch:

Focus on your customer, not on your company
Frame the pitch as a story
Practice your pitch but don’t rehearse it

1. Focus on your customer, not on your company

Your sales pitch needs to focus on one thing: What you can do for them .

Nobody likes “being sold” to. When you push a sale that’s focused on how great your business is, you create a situation in the prospective buyer’s mind where you’re the winner and they’re the loser.

Instead, focus on your customer.

“Our product is revolutionary” → “You’ll save hours every week to focus on other areas of your business.”
“Our customer service is fantastic” → “You’ll never wait for a support rep”
“We solve the problem by…” → “You’ll never have to worry about those problems again.”

A recent study by Edelman shows that 81% of global consumers (80% of US consumers) say that trusting a brand is a deciding factor in a purchasing decision.

“We’re returning to the way people have ALWAYS wanted to buy from us – person to person. Humans buy from humans. And now you have the opportunity to humanize your company and join in the commercial renaissance, too.” – Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins

2. Frame the pitch as a story

Stories help you sell.

Stories connect us to our humanity. Yuval Noah Harari, author of best-selling books Sapiens and Homo Deus , asserts that humans owe their rise, in large part, to storytelling.

“Yet in truth, the lives of most people have meaning only within the network of stories they tell one another.” – Yuval Noah Harari in “Homo Deus”

How do stories help you sell?

Stories activate areas in the brain as if you were experiencing them in real life– stimulating emotional response, and sticking in your memory
Consumers rely on emotions more than information when evaluating brands
63% of attendees remembered a story from a presentation while 5% remembered a statistic

The key to crafting a memorable story is problem-solving . Your customers have a problem or pain point. Your offer is the answer to that problem. Tell the story that describes their problem and how they solve it with your offer.

“If your story describes their problem better than they can describe it themselves, they will automatically assume you have the best solution.” – Chris Orlob of Gong.io

This is your unique selling proposition (USP) . Your USP describes the benefit of your offer:

How you solve your customer’s problem
The result of solving the problem
What distinguishes you from the competition

Your sales pitch story is about them , not you. Ann Handley said it best,

“Make the customer the hero of your story.”

3. Prove it

Support your sales pitch with results. Your story tells the prospect about the results of your product or service. Show them the effects of using your solution.

What qualifies as reliable proof?

Testimonials give your potential customers proof from their peers that your solution works.

84% of people trust customer reviews as much as their own friends
90% of people trust recommendations from a peer, 70% trust recommendations from someone they don’t even know

Customer success results give your potential customers measurable proof, and help set expectations.

In 2017, 78% of consumers used case studies to research before making a purchase
Results help potential customers imagine themselves in a future scenario where they experience those results

Social proof

Naveen Amblee and Tung Bui’s study reveals that the presence of social proof makes products twice as likely to be purchased than without it.
Media mentions, integrations, ratings, and reviews make you credible through third-party validation.

4. Practice your pitch but don’t rehearse it

If you practice your sales pitch beforehand, you’ll sound confident and knowledgeable. You don’t want your potential customers to think that it’s your first time going through it. If you sound like you trust what your pitch says, so will a potential customer.

On the flip side, too much practice can make your sales pitch sound rehearsed. If your pitch sounds like something that a million other people have heard before, it can make you seem inauthentic and make a potential customer less interested in listening.

What’s the difference?

Practiced means:

Conversational
Knowledgeable

You know what you’re saying and where you’re going. But practice also means accounting for variation.

A practiced pitch allows for changes to certain aspects of the pitch based on:

The situation
Your prospect’s business
The prospect themself

A rehearsed sales pitch is:

When the pitch crosses into ‘rehearsed’ territory, the sales rep focuses more on word order and less on the prospect. There’s no variation or conversation, no going off-script. There’s only the next line. One way to overcome this is by becoming a true product expert. That starts with product training but also requires extensive conversations with SMEs and/or hands-on product use.

As Chris Orlob said,

“Your language will get you relegated to the person you sound like.”

If you talk like an executive, you’ll get to talk to one. If you talk like a sales rep, you’ll have to try to sell to someone with no buying power.

A quick note on cold calls

Thinking of sales pitches only in terms of the “ cold call ” can be a huge mistake.

In a cold call scenario, you only have (maybe) 30 seconds to get their attention.

Likely, less than 5 seconds if they don’t already know you.

Following the examples above or using some “template” over and over might get some results, but not anything to write home about.

Below are the 4 core aspects of your cold sales calls more compelling.

Conclusion: Make your sales pitch more human

Successful sales pitches make a connection on a human level:

Storytelling
Authenticity

The examples above use these in some capacity to make a connection with their prospects.

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Our customizable CRM lets you keep track of each lead and customer as they move through the sales funnel. It includes features like:

Lead scoring
Win probability
E-commerce integration

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“There are 3 major components in play when you are trying to engage with a potential buyer. The first is empathy. You need to let your buyer know you understand their challenges.

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Examples of Sales Pitches and Ideas for the Perfect Pitching Strategy

“It was a pretty transformative thing that we learned while we were pitching investors,”

“If you don’t understand the why—the problem—you’re not going to understand the solution, or even care.” ~ Melanie Perkins, CEO of Canva.

Every day we encounter certain salespeople pitching their services or products via phone calls, emails, and so on. But how many of those sales pitches could actually persuade you? — Maybe one or two, isn’t it?

So, the question arises why most sales pitches fail to persuade their audiences? And, how can you enhance the potential of your sales pitches to grab the attention of your potential leads ?

In this comprehensive guide, we’ll discuss some of the proven sales pitch examples and ideas that will help you inspire and brainstorm with your next sales pitches . Let’s check what we’ll cover further:

What is Sales Pitch?

What makes sales pitches so important.

Elements need to be added in Sales Pitch

Ideas for Sales Pitch

Top examples of sales pitch.

A sales pitch is a brief, persuasive speech that highlights your product, communicates its significance, and persuades the buyer to buy it.

In simple words, every time you talk about your product or service to a prospect, customer, or potential investor that is a sales pitch. Further, this method helps salespeople to connect with potential customers, gain their attention and convince them to buy your products or services.

Also, there is no fixed procedure on how to pitch your sales. You can do it anywhere via— conversation, cold emailing, phone calls, social media , or more.

Interestingly, sales pitches are also referred to as ‘Elevator Pitches.’ It simply means that salespeople have to convey the clear and concise value of their products or services and sell that idea to customers within the specified time — just like from the lobby to the floor (elevator trip).

Once you grab their attention, you will be able to obtain more time to thoroughly explain your products or services.

Although it seems an easier process, however— it is highly complex. Let’s understand what factors make sales pitches so significant even nowadays.

Without a doubt, these days audiences have a wider ecosystem that offers tons of knowledge on products and services. So, does that mean sales pitches have lost their value? Of course not.

Sales pitches still hold the same value and efficiency that would convert potential leads to permanent customers. However, the mediator step between those segments includes— a powerful sales pitch. Your powerful sales pitch would likely work as an asset for an organization.

Moreover, we all would agree with the fact that in-person interaction beats everything else. It offers a perfect opportunity to inform and educate your potential leads via selling a convincing idea.

Although, it is also crucial to target the right customers who could be interested in your product or services. Sellers need to learn about customers’ pain points, expectations, and requirements to offer them what they exactly need. It is a great opportunity to provide services that they couldn’t find online.

Elements Need to be added in Sales Pitch Examples

Let's take a deeper look at what a sales pitch should say now that you know how to build one. Every pitch has three main components, regardless of channel.

Capture customer’s Attention

Your hook should grab your buyer's attention, whether it's the first line of your cold call or the title of your email. The following are some excellent opening ideas:

Asking a question. For example: “How would you like to enhance revenue…?”
Share a statistic. For example: “Did you know that 60% of CEOs…?”
Mention a mutual interest. For example: “I noticed you were also a fan of…?”
Let's get right to the point. For example: “I won't waste your time — I just wanted to share....
Mention a recent encounter. For example: “It was lovely seeing you at…?”

Short yet Attractive Context

You should rapidly clarify why you are contacting your buyer and what your product can do for them after your hook. Keep this value proposition succinct but intriguing. The following are some crucial points to remember:

In straightforward language, describe your product - this is not the time for marketing lingo.
Why should the buyer keep engaging with you based on facts, case studies, or market research?
How will the buyer gain directly if they respond? This can be accomplished by connecting the benefits mentioned in the previous bullet to the buyer's goals or objectives.

Ask Questions/ Call-to-Action (CTAs)

At the end of your sales pitch example make sure to ask questions, and include a call to action or CTA . Moreover, include a clear next step for your buyers. It includes a phone call or a response with availability. Consider the following examples :

When would be a good time to talk more about this?
Would you be willing to take a phone call to learn more?
What's the best method to get in touch about this?
Do you have any availability for a brief call next Tuesday?
Next week, how about 15 minutes?
Is it possible to make a 10-minute connection this week?

Here we have composed some amazing sales pitch example ideas that will help you for your next pitch. Let’s check out:

1. Storytelling

"People remember stories 75% of the time. People remember facts and stats less than 1% of the time." ~ Ryan Dohrn

Engaging your prospects with a brief story will help you to instantly gain their attention. Moreover, the story should involve important aspects related to your product or services. And, how that product or service helped other customers. It will generate curiosity among your prospects to learn further.

Here’s a bad example: Customers will not be interested in your story if it is confused or dull. If this happens, customers are unlikely to develop the emotional bond you had hoped for.

Preserve in mind that your company's objective or story doesn't have to be a word-for-word explanation of everything that happened; keep the highlights and leave the rest out.

2. Value Proposition

Although, it is important to keep your brief simple, short, and effective. But it is also crucial to hold on to the value proposition as the primary segment for your sales pitch.

3. Personalization

The salesperson should know who is the right potential target and what information would be relevant for them. Moreover, it will be the right way to approach customers and grab their interest.

4. Types of Switch Pitch

These include different kinds of sales pitches to choose from:

The Pixar Sales Pitch
The Rhyming Sales Pitch
The One-Word Sales Pitch
The Subject Line Sales Pitch
The Question Sales Pitch
The Twitter Sales Pitch

Moreover, you can change up your pitch depending on the potential consumer and the situation.

5. Offer Clear and Concise Information

It surely is compelling to provide tons of information to your prospects. But instead of gaining their interest, you may end up baffling them. Therefore, make sure to provide clear and concise information in your sales pitch. Keeping things clear with potential leads will have a higher chance to obtain positive results.

6. Steer Emotions

While addressing your product or services, it is important to emotionally connect your prospects with them. After all, we are humans. Without any emotional element, we find it hard to relate and connect with it.

Furthermore, you need to share your own life or other customers’ experiences in accordance with your services or product. It will generate curiosity and urge prospects to go to the next level.

7. Add Facts and Statistics

Adding hard facts and statistics always works wonders to close a successful deal. Nevertheless, you need your customers to believe you, and objective facts might help some individuals relax.

Furthermore, a couple of well-placed data will make you seem more genuine as long as you can offer legitimate sources for any numbers you toss out.

To describe your supporting facts, use simple charts and graphs. Instead of presenting the statistics all at once, break them down into their component segments.

While consumers are more likely to make emotional decisions, they must nevertheless justify their choices to themselves and/or other critical stakeholders.

By giving statistics or case studies to back up the emotional appeal, you'll give them the confidence they need to make the best decision possible.

8. Educate your Prospects

You'd like to position yourself as a leader in your field. Moreover, if you pass some interesting, relevant facts to your sales pitch example then it will assist you to capture your consumers' attention while also giving your pitch validity and trustworthiness.

9. Fear of Missing Out (FOMO)

FOMO (fear of missing out) is a potent motivator that can generate a sense of urgency.

Obviously, the last thing that you definitely do not want is for them to be thrilled by your pitch only to have it fade away after a few minutes. Instead, persuade them to act right immediately.

During the pitch, the salesperson should say that they can only take on a ‘few additional clients’ at this time. Furthermore, this clearly sends the message to the potential client that they must act quickly or risk losing out on the opportunity to collaborate with the agency.

10. Make them go ‘WOW’

Your elevator pitch should have a ‘WOW’ factor that will imprint on your customer’s mind. Along with providing information— your sales pitch example should be interesting, unique, and informative at the same time. Having all those elements should compel your customers to take action and go ahead with your services or products.

11. Practice your Sales Pitch Example

Practice makes one perfect. The same theory goes for salespeople as well. Convincing is also an art and it requires consistent practice. Moreover, it offers confidence to salespeople to present their sales pitches that would attract potential leads.

We have researched and summarised the best notable examples of the sales pitches that will inspire you to craft your own version. Let’s learn from the best:

1. Adam Goldstein’s Hipmunk

Is it possible to persuade your potential investor with just a two-sentence pitch?

Well, Adam Goldstein definitely can. The CEO and co-founder of Hipmunk, a travel-deal website encountered hard days to obtain the funding for his startup.

Eventually, then he reached out to the CEO of United Airlines. Interestingly, Goldstein pitched his idea with just a two-sentence pitch.

Do you want to know those magical words? Let’s see:

“Hey, we can lower your distribution costs.

Let me know who to talk to.”

~ Adam Goldstein.

The CEO responded to this pitch directly within 15 minutes and offered $55 million from investors.

You can definitely persuade your potential customers or investors with a single-liner sales pitch. Moreover, you will get one chance to grab the golden opportunity. So, consider using it as a logline.

In Hollywood, the logline is one or two lines that define what the movie is all about. Therefore, curate your own logline and answer the following questions that will help you to generate one of your own:

1. What is the subject of your sales presentation?

2. What is your concept?

3. What is the purpose of your business or product?

Check this example to understand better:

Google’s logline states:

“Google organizes the world’s information and makes it universally accessible.”

Now, note how Google has used a simple, short, and easy-to-remember logline. It’s something that could easily convey its message and what benefits it offers to its customers.

Ultimately, make sure to curate your logline under 140 characters that will guide the audience to easily learn what you do and what you offer.

"G2 plays a huge role by providing unique, authentic peer advice in real-time. We give buyers better guidance than traditional analyst firms, which can take up to 2 years to update and publish technology research. That timeline just can’t keep up with the pace of technology. At G2, we aim to be a trusted source that helps every business professional in the world make better technology decisions."

This is an interesting pitch, which is less than 20 seconds long. Moreover, it summarises the highlights of the G2 platform and offers solutions to customers.

Shorter and simplified pitches work better. It helps customers to understand your product or service in layman’s language. Instead of a rambling and long-cluttered pitch, adopt a short sales pitch that captures customers’ interest instantly without baffling them.

In addition, avoid using any jargon and try to make your sales pitch example relevant and specific. Make sure to generate a sales pitch that covers all aspects in 20-30 seconds. Also, you need to specify what sets your product apart from others and what are your goals.

Observe and converse about the pain points of customers and then reframe your sales pitch by reframing the solution with their needs. Interestingly, it works as a powerful way to connect to them.

3. KangoGift

"We make it easy to say 'thank you' at work."

Todd Horton, the founder of KangoGift, believes that too many elevator pitches summarise what the firm does, using a formula like, "We operate in the $X market of Y and provide Z."

His company's first elevator pitch, however, was not clear enough. "We assist firms to put a gift in the hands of exceptional employees," he used to say, referring to the idea of delivering electronic gift cards to employees' phones.

Horton now concentrates on what the KangoGift program allows users to do: express gratitude. With that simple premise in mind, potential clients learn more about KangoGift's tools, which make it easier for managers to recognize good work and for employees to get appreciation on a more regular basis.

"Vidyard is the key to making remote selling easy. From prospecting to proposals, record and send videos that add a personal touch at all stages of the sales cycle. Email isn’t dead, but it sure is boring. With Vidyard, you can record and send videos in just a few clicks – perfect for busy sales reps trying to break into inboxes or marketers trying to make a splash."

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Vidyard has been making headlines, mostly because salesmen are finding a video to be an efficient prospecting tool. Great sales pitches, they discovered, are individualized, and what better way to do it than to put a human face on your message?

Their product presentation is fantastic not only because they clearly identify their target market (salespeople who find email unproductive and time-consuming), but they also emphasize their competitive edge right away. They don't just sell this service; instead they ‘make remote selling simple.’ And, that’s what matters and holds value.

Bringing up the subject of competition too late in the dialogue can also lead to the sale being lost. Vidyard is well aware of this, which is why they add this factor into their sales pitch.

“Canva makes design simple for everyone.”

This is a captivating method to convey your message in a single statement. Canva is an online design and publishing tool. They further work on a mission to empower everyone in the world to design anything and publish anywhere .

"Every time we got a knock back and

understood why people wouldn't invest,

We changed and revised our pitch.

Failure was never an option."

Melanie Perkins ~ CEO and co-founder of Canva

Further, Canva was launched in 2013, and today this stands among the top successful startups. In addition, it offers free design templates and designing tools for customers around the globe.

Moreover, it has effectively focussed on how to provide simple and easy versions of designing tools to customers instead of complicating them. Also, it works strongly because anyone can easily use these tools without any prior knowledge of designing and other related aspects.

6. Cigarette Pollution Solutions

“I make energy from Cigarette butts.”

The Butts Only Box, a cigarette receptacle put in public spaces such as parks and beaches, is manufactured by Cigarette Pollution Solutions. But while garbage doesn't always make for good networking material, entrepreneur Ken Beckstead focuses on the gold.

Furthermore, his one-sentence introduction raises more questions about what happens when he transports cigarette stubs to a waste-to-energy facility to be transformed into electricity.

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When you are running your own business, there are tons of duties and responsibilities that you have to fulfill. It also includes targeting customers, potential leads, and potential investors. Moreover, your time is essential and has to be saved at all costs to develop your business further. This can be ensured with the Deskera system.

Doing so will help you to save the time taken in sales pitching and transferring customer data between the different systems. It will also assist you with real-time updates about your business like cash flow status, customer satisfaction, inventory management, scaling sales, purchases, purchase orders , customer tickets, customer satisfaction, managing leads, revenues , profit, and loss statements , and balance sheets .

It would also help in integrating all aspects of your business across different platforms onto one system so that you have a consolidated list for email campaigns, leads management , and sales pipeline to mention a few.

It will also help you to sync between your orders, payments, taxes, refunds, product variants, sending out invoices and reminders, facilitating invoice management , and even undertaking follow-ups and advertisement campaigns.

Such a consolidated platform will help you to improve sales and also facilitates faster and well-informed decision-making. It will help you in strengthening your opportunities and being braced for the threats.

Deskera books and Deskera CRM will also be able to ensure the highest customer satisfaction and thereby an increase in net revenues and net profits .

Final Takeaways

We have reached the final stage of this comprehensive guide. Let’s take a closer look at important pointers. It includes:

Sales pitches still hold the same value and efficiency that would convert potential leads to permanent customers.
Engaging your prospects with a brief story will help you to instantly gain their attention. Moreover, the story should involve important aspects related to your product or services.
The salesperson should know who is the right potential target and what information would be relevant for them.
You can definitely persuade your potential customers or investors with a single-liner sales pitch.
Your elevator pitch should have a ‘WOW’ factor that will imprint on your customer’s mind. Along with providing information— your sales pitch should be interesting, unique, and informative at the same time.

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10 Perfect Sales Pitch Examples You Can Use

Table of contents, what is a sales pitch, 10 different types of sales pitches, elements of a successful sales pitch, what not to say in a sales pitch, how to deliver a sales pitch, 10 sales pitch examples you can use, pitching tips & tricks, creating customer-centric pitches built for success.

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A sales pitch is a line of dialogue, monologue, or written speech designed to persuade someone to purchase a product or service, or accept an idea. The primary goal of a sales pitch is to explain the benefits of a product or service in such a compelling way that the listener is convinced to make a purchase or take a desired action.

If you’ve ever felt the sweaty palms and rapid heartbeat of a make-or-break sales pitch, then you know how important it is to be prepared to deliver the perfect pitch in a moment’s notice. In today’s highly competitive business landscape, knowing how to write a sales pitch is an invaluable skill. A well-crafted sales pitch has the potential to captivate an audience, inspire action, and ultimately drive revenue. However, finding the right words and approach to engage potential customers can often be challenging.

Whether you’re a seasoned salesperson looking to refine your technique or a novice eager to learn the ropes, this guide will provide you with a few useful sales pitch examples and ideas, and equip you with the tools to know how to make a pitch that will elevate your sales game to new heights.

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A sales pitch is a line of dialogue, monologue, or written speech designed to persuade someone to purchase a product or service, or accept an idea. Sales presentation examples can include one-on-one conversations, a written document like a sales pitch email or brochure, or a speech before a larger audience. In order to optimize how to pitch your product or service to your clients, ensure you understand the typical buyer’s journey for your particular product or service. Understanding how the sales funnel works in your industry, in addition to the marketing funnel , will help guide your approach in pitching to potential clients.

The primary goal of a sales pitch is to explain the benefits of a product or service in such a compelling way that the listener is convinced to make a purchase or take a desired action. The pitch could be about the product’s superior quality, its unique features, the problem it solves, or the value it offers for its price. It’s just one of many creative ways to get more customers for your small business, but a critical one, whether your business relies on making lots of small sales, or just a few big ones.

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A sales pitch can be customized and structured in a variety of ways, depending on the situation, the customer’s needs, and the nature of the product or service being sold. Types of business pitch examples include the following, the most common being the classic elevator pitch .

Elevator Pitch: The elevator pitch is a concise, compelling introduction that can be delivered in the time it takes to ride an elevator – about 30 to 60 seconds. The perfect elevator pitch will pique the interest of potential customers, partners, or investors with a succinct summary of what your product or service does and why it's unique.
The 'Question' Pitch: This sales pitch begins with a thought-provoking question designed to engage the customer and encourage dialogue.
Product Demonstration Pitch: This is a visual presentation where the salesperson shows the customer how the product or service works and how it can benefit them.
The 'Value Proposition' Pitch: This sales pitch focuses on the unique value that a product or service can deliver to the customers, emphasizing how the offering is superior to competing solutions.
The 'Problem-Solution' Pitch: This pitch begins by identifying a problem that the customer is facing, then presenting the product or service as the ideal solution.
The 'Storytelling' Pitch: This approach uses a compelling narrative or anecdote to engage the customer emotionally. The story often involves a satisfied customer or describes how the product was developed to meet a particular need.
The 'Comparison' Pitch: This sales pitch involves comparing your product or service to that of a competitor, highlighting where your offering excels.
The 'Consultative' Pitch: This type of pitch involves asking questions, listening to the customer, understanding their needs, and offering solutions tailored to those needs.
The 'Cold Call' Pitch: A cold call pitch involves making unsolicited calls to potential customers with the aim of making a sale.
The 'Social Proof' Pitch: This pitch leverages testimonials or case studies from satisfied customers to persuade prospects.

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Creating a successful sales pitch involves a combination of research, understanding your customer, and clear communication. Here are some of the key elements that make a sales pitch effective:

U n d e r s t a n d i n g t h e C u s t o m e r

Understanding your audience – their needs, desires, and pain points – allows you to tailor your pitch to emphasize how your product or service can meet their specific needs or solve their problems.

V a l u e P r o p o s i t i o n

Clearly articulate what makes your product or service unique and why it’s superior to other alternatives, including benefits that the customer will receive.

C r e d i b i l i t y a n d T r u s t

Establish credibility through facts, testimonials, case studies, or endorsements. Customers are more likely to buy from you if you can establish credibility.

S t r u c t u r e a n d C l a r i t y

A good sales pitch is well organized and easy to understand, and should be free of jargon or overly complex language.

E n g a g e m e n t

Engaging the listener could be through telling a compelling story, asking insightful questions, or using humor or other emotional appeals.

S o l u t i o n - o r i e n t e d

Highlight how your product or service solves a problem the customer is facing so the customer is more likely to see its value.

C a l l t o A c t i o n

Ending a sales pitch with a clear CTA tells the customer exactly what you want them to do next, whether that’s to make a purchase, schedule a follow-up call, or sign up for a trial.

C o n c i s e n e s s

Respect your audience’s time and keep their attention by keeping your sales pitch concise and to the point.

P r e p a r a t i o n

Practice your pitch until it becomes natural. The more comfortable you are delivering your pitch, the more confidence you’ll project, which can be persuasive in its own right.

F o l l o w - u p

Having a plan for following up after the pitch keeps the conversation going and allows you to address any questions or concerns that might arise after the pitch.

While some sales buzzwords and jargon can have their place, there are certain phrases and approaches that can quickly derail a sales pitch. Here are a few things you should avoid saying in your sales pitch:

“Trust me.”: Trust is earned, not given. This phrase can come off as insincere and raise suspicion. Instead, prove your trustworthiness through actions and evidence, such as testimonials or case studies.
“This is a one-time offer.”: Unless it's true, avoid using this phrase. It can come off as high pressure or manipulative. Customers are savvy and they don't want to feel like they're being tricked into making a purchase.
“Our product is the best.”: While it's good to show confidence in your product or service, this kind of absolute statement can seem arrogant or naive. Instead, focus on the unique benefits and value your product offers.
“To be honest with you…”: This phrase suggests that you might not have been honest before. Honesty should be a given, not something you switch on and off.

Delivering a sales pitch effectively requires a strategic approach. Begin your pitch with a captivating statement or thought-provoking question to immediately grab their attention. Maintain strong eye contact and use confident, expressive body language to convey enthusiasm and credibility. Use clear and concise language to highlight the unique value proposition of your offering. Support your points with relatable examples or stories that appeal to the emotions and experiences of your audience. Anticipate potential objections or questions and prepare thoughtful responses in advance to address them effectively.

Finally, conclude your sales pitch with a strong call-to-action , guiding your audience towards the desired next step. Remember, practice is key. The more familiar and comfortable you are with your pitch, the more convincing and persuasive you will be when delivering it. When you land that new client, don’t forget to thank them for supporting your small business .

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Being prepared is one of the best ways to execute a successful sales pitch, so we’ve prepared this handy list of a few commonly utilized pitches which you can try out yourself in a variety of situations. When thinking about how to use this list, think about your own product or service, the needs or pain points it addresses, and how your customers use it. That will help you identify the best type of pitch and how to use it. Customize any of the following to your own situation and sales requirements, and use them as a jumping off point for your own sales pitching:

The Problem-Solution Pitch:

Identify a common problem or pain point your audience faces and present your product or service as the ideal solution. Be sure to highlight the benefits and features that address their needs. Example: “Are you tired of spending hours manually organizing your expenses? With our innovative expense management software, you can effortlessly track, categorize, and report your expenses in minutes. Say goodbye to paperwork and hello to efficiency!”

The Competitive Advantage Pitch:

Emphasize the unique qualities or advantages your product/service has over competitors and illustrate how these advantages translate into superior results or value for the customer. Provide evidence or testimonials to support your claims. Example: “Unlike our competitors, our fitness tracker not only monitors your heart rate and steps taken but also provides personalized workout recommendations based on your fitness level and goals. With our advanced algorithm and user-friendly interface, you’ll achieve your fitness milestones faster and smarter.”

The Storytelling Pitch:

Begin with a relatable story or anecdote that captures the audience’s attention, then connect the story to the challenges your product/service addresses. Present your offering as the resolution or transformative element. Example: “Imagine a young professional, always running late due to a disorganized schedule. That was me until I discovered our productivity app. Now, I’m on top of my tasks, meetings, and deadlines, all thanks to a simple solution.”

The Social Proof Pitch:

Share success stories, testimonials, or case studies from satisfied customers. Highlight any industry recognition, awards, or positive reviews your product/service has received and reinforce credibility and reliability through evidence of positive experiences. Use product or service case studies to highlight how your product made the lives of your customers easier. Example: “Hundreds of satisfied customers have experienced significant growth in their online businesses using our SEO optimization tool. Just like Sarah, who saw her website traffic triple within three months of implementing our strategies. Don’t just take our word for it, listen to our customers’ success stories.”

The ROI-focused Pitch:

Quantify the return-on-investment (ROI) your product/service can deliver, highlighting cost savings, revenue growth, or productivity gains that customers can expect. Example: “Investing in our energy-efficient appliances can save you up to 30% on your monthly utility bills. Imagine the impact that could have on your annual expenses. Our customers have reported thousands of dollars in savings each year, making it a smart financial decision.”

The Personalized Pitch:

Tailor your pitch to the specific needs and challenges of each individual customer. Conduct research beforehand to understand their pain points and preferences and highlight how your product/service can address their unique situation. Example: “Based on our research, we noticed that your company is struggling with customer retention. Our customer relationship management (CRM) software is specifically designed to help businesses like yours improve customer satisfaction and loyalty. Let us show you how we can address your unique challenges.”

The Fear-of-Missing-Out (FOMO) Pitch:

Create a sense of urgency or exclusivity around your product/service. Offer limited-time promotions, discounts, or bonuses to encourage immediate action and highlight any scarcity or high demand to create a fear of missing out. Example: “Don’t miss out on the opportunity of a lifetime! For a limited time only, we’re offering an exclusive discount on our marketing software. Join the ranks of top-performing businesses who have already experienced remarkable growth and success using our platform.”

The Demonstration Pitch:

Show your product/service in action through live demos or interactive presentations, highlighting key features and benefits while addressing any potential objections. Whenever possible, encourage audience participation and engagement during the demonstration. Example: “Imagine effortlessly brewing a perfect cup of coffee at home, just like a skilled barista. With our state-of-the-art coffee machine, you can precisely control the brewing temperature, grind size, and extraction time. Join us for a live demonstration and experience the art of coffee-making firsthand.”

The Trust-Building Pitch:

Establish credibility and trustworthiness by showcasing relevant certifications or affiliations, or share success stories from well-known clients or partners. This is also a great place to highlight any guarantees, warranties, or after-sales support to reassure customers. Example: “As a trusted provider in the industry for over a decade, we have helped numerous businesses streamline their operations and increase profitability. Our extensive list of certifications and partnerships speaks to our commitment to quality and reliability.”

The Future Vision Pitch:

Paint a compelling vision of how your product/service can transform the customer’s future. Highlight emerging trends or industry shifts that your offering is uniquely positioned to capitalize on. Example: “The world is rapidly moving towards renewable energy sources, and we’re leading the charge with our cutting-edge solar panel technology. Picture a future where homes and businesses can generate their own clean energy, reducing their carbon footprint and saving on electricity bills. Our solar panels, equipped with advanced efficiency and storage capabilities, are paving the way towards a sustainable and energy-independent tomorrow. Join us in shaping a greener future for generations to come.”

Remember to customize these pitches according to your specific product, service, or industry while incorporating compelling language, relevant statistics, and emotional appeal to engage your audience effectively.

Sales pitching is an art that requires a blend of strategy, communication skills, and empathy. Here are some tips and tricks to help you excel at it:

Know Your Product: Understand your product or service thoroughly. Know its features, benefits, and how it compares to the competition.
Understand Your Audience: Know who you're selling to. Understand their needs, wants, pain points, and motivations.
Create a Connection: Build rapport with your audience. Show genuine interest in them and their needs.
Focus on Benefits: Don't just list the features of your product or service. Explain how those features translate into benefits for the customer such as solving their problems or enhancing their life.
Utilize Storytelling: Storytelling can make your pitch more engaging and memorable.
Handle Objections: Be prepared for potential objections and have responses ready.
Show, Don't Just Tell: Whenever possible, demonstrate your product or service in action.
Use Social Proof: Testimonials, case studies, and reviews can add credibility to your pitch.
Keep it Simple and Clear: Keep your language simple and straightforward to ensure your audience understands your pitch.
End with a Strong Call to Action: Make sure it's clear what you want your audience to do next, whether it's to make a purchase, schedule a demo, or another step.

Crafting a compelling sales pitch requires a customer-centric approach that offers genuine value and addresses real problems. By understanding the different types of sales pitches and incorporating key elements of success, such as effective delivery and personalized content, you can create impactful pitches that resonate with your target audience.

Remember that the art of sales pitching is an ongoing process of learning, experimentation, and adaptation to the ever-changing sales landscape. By continuously honing your skills and staying attuned to customer needs, you can maximize your chances of success and achieve your sales objectives. As you hone your sales pitch skills, remember to handle any rejection from potential clients in a calm and professional manner .

If you liked this article, make sure to check out our companion article on making the perfect elevator pitch , and get strategies for selling to potential customers fast when time is limited, say, to the length of an elevator ride…

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Sales - 8 min READ

6 sales pitch examples (and why they work)

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Copper Staff

Contributors from members of the Copper team

Not only do you have to actively sell your product or service to the person you're talking to within minutes, but you'll also need to connect with them. Y'know, on a human level.

Elevator pitch example

But closing a deal isn’t as easy as just building rapport (with both prospects and existing customers ). You’ll need to use powerful action words, yet be cautious about how you come across.

Too salesy? It’ll put off your audience.

Too informal? Your prospects won’t feel the urgency to buy.

There’s a fine balance between being overly promotional and being too friendly with your prospects. Either could banish any chance of your prospects thinking, “Wow! I need to buy this today.”

Take a look at these six effective sales pitch examples for some tips on how to walk that line:

Phone call sales pitch example
Email sales pitch example
Voicemail sales pitch example
Presentation sales pitch example
Follow-up sales pitch example

1. Phone call sales pitch example

Selling products or services over the phone is one of the most popular forms of pitching to a potential client, but don't let that fool you into thinking it's the easiest.

This sales pitch is typically delivered when cold-calling your prospects. Since these people haven’t heard of your brand before, it can be tricky to grab their attention and build trust over the phone.

The success of your phone call sales pitch depends on your sales script . If you’re boring your potential customer with a long intro about your company, there’s a high chance they’ll simply hang up.

(Plus, with eight attempts to reach a cold call now considered average , you’ll want to keep prospects on the phone if they answer it.)

Lucky for you, this phone call sales pitch example can help grab your prospect’s attention instantly— and pique their interest about what you’re selling:

Salesperson : Hey Naomi. It’s Ian from Acme Company. How are you?

Prospect : I’m okay. What can I do for you Ian?

Salesperson: I noticed a number of your ads on Facebook and Twitter promoting X product, and felt you could really boost your conversions by making just a few small changes.

Prospect : Sorry, what do you guys do?

Salesperson : We work with eCommerce companies like Harry’s to manage their social media ad campaigns. In fact, after only one month of working with Harry’s, for every $1,000 they spend now, they get a 30% increase in conversions.

Prospect : [thinking]

Salesperson : I’d love to learn more about your ad campaigns, Naomi, and share ideas that've worked really well for us. Can we find a 15-minute window next week for a brief call?”

But what makes it so good?

Let’s look at the opening line.

Instead of opening with a generic “Have you got a few minutes to chat about our product?” the salesperson begins with a conversation to make sure the prospect is in the right frame of mind by asking how they are.

Not only does this avoid sounding too salesy, it also sets the tone for the entire conversation.

Then the salesperson explains how they met the person they’re calling: through their social media ads.

(Privacy concerns are big. Anticipating this and getting it out in the open can clear any “Sorry, how did you get my contact details?” questions that could restrict your flow of conversation.)

Once the salesperson has explained this, they have a quick back-and-forth about basic product details and how the service they’re selling could be beneficial.

Instead of waffling on (and potentially boring the prospect), they close the conversation by requesting a follow-up call within the next week. This works because:

The prospect has time to set aside mental space to chat about the service being sold, rather than being caught off-guard.
The salesperson can prepare for their call and do some research to further personalize the pitch.
When they’ve had time to prepare, the prospect can digest information properly rather than listening to the salesperson talk.

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2. email sales pitch example.

Email sales pitches are delivered similarly to cold calls. The only difference? It’s sent via email rather than over the phone.

Although email pitches eliminate common problems that phone call pitches have, they still don’t guarantee results.

Why? The average person receives around 121 emails per day .

With so many messages hitting inboxes, you need to do something special to stand out and engage your prospect.

This email from Demandwell is an excellent sales pitch email example.

But why does it work so well?

Simply put, it’s digestible. Instead of sending a 1,000-word essay about the service she’s selling, Summer describes it in two short lines (the first two lines).

She gets right to the point, clearly explaining what her product does and the value it offers.

Summer also uses visuals in her cold pitch. The screenshot gives the recipient a glimpse into the product and its UI.

But our favorite part is the offer of lunch or coffee, on her. Who said that free coffee wasn’t an effective way for sales teams to make more sales?

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3. Voicemail sales pitch example

Unfortunately, many sales reps spend the majority of their cold call time leaving voicemails.

(That could happen if you’re attempting to contact prospects at inconvenient times.)

But whether you’re calling at the wrong time or being ignored because you’re hiding your caller ID, you need an awesome voicemail sales pitch if you want to hear back from your prospective client.

Here's a voicemail sales pitch example from Sales Hacker :

Notice how their sales representative opens with a quick introduction. Don't make someone listen to a five-minute voicemail, only to find out who’s talking in the last 15 seconds. They probably won't make it all the way to the end of the voicemail anyway.

Their sales team also uses social proof to back up their work. Sharing specific success metrics helps build credibility and show value.

After you leave this type of voicemail, we recommend having your sales team send a follow-up email to encourage people to contact you that way. This can help phone-shy prospects learn more about the products you’re selling in a way that they're comfortable with.

Pro-tip: Become a sales email master with this 6-day sales email boot camp.

4. Presentation sales pitch deck example

Delivered on a slideshow and presented by a sales representative at your company, presentations are one of the most traditional forms of selling.

But it comes with its own challenges, and it’s not just technical problems you’ll have to prepare for when delivering a sales presentation. Whether it’s a private pitch to a single company or a presentation for an industry event, you need to grab your audience’s attention.

Take this sales deck example from GoSquared :

The cover slide not only shares their value proposition but also showcases valuable social proof with badges and reviews from credible tech review sites.

Bonus: visuals improve your sales presentations because they are processed 60,000 times faster than text . Also, storytelling is always a good way to improve your sales pitch.

In your sales pitch deck, include considering images of the founders. Allowing the audience to relate to the brand through names and faces lets the speaker explain the brand’s history in a fun way — oh, and in case you ever want to overload a presentation with numbers, 63% of event attendees remember stories , while only 5% remember statistics.

5. Elevator pitch example

Think about the last time you were asked, “What do you do?” Chances are you were caught off-guard and struggled to string together a concise pitch that explains who you are, what you do, and your unique selling proposition .

The elevator pitch is a two-minute speech that should be up your sleeve—and ready to be delivered to anyone who asks.

Here's an example of a great elevator pitch from G2 Crowd .

And the kicker? It's only 21 seconds long.

Pretty impressive.

What we like most about this sales pitch example is the tone of voice. No jargon, plain English.

That’s key to perfecting your elevator pitch: not over-selling your product or sounding like the stereotypical sleazy salesperson.

6. Follow-up sales pitch example

Speaking of follow-ups, our final sales pitch example covers just that: the art of following up with a prospect who hasn’t returned your previous messages.

Did you know that it takes on average five attempts to close a sale ? That’s a shocking statistic—especially when only 30% of salespeople push for more communication attempts after just one email.

Make it a top priority to follow up with prospective customers. Whether you spoke to them at an event, over the phone, or via email, you could get a head-start on your competition—just by being persistent.

This follow-up sales pitch example from Zendesk is a winner:

This smooths the path for the sender to prove they were interested in the previous conversation by briefly touching on a specific pain point, rather than of firing off a generic email.

This follow-up sales pitch is short and to-the-point, offering to answer questions without putting too much pressure.

Because it ends with a call to action that prompts a phone call, this follow-up email template gives you a much better shot at converting lukewarm leads into red-hot contacts.

Use these sales pitch examples to close more deals.

As a sales rep, your pitch is your bread and butter—no matter what you’re selling (or who you’re pitching to)—which means you should definitely put some time and effort into perfecting your own.

The next time you’re writing a cold call script or perfecting your email template, try using a few elements in these sales script examples and see how you can improve the flow of your own sales pitch.

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Top 10 Sales Pitch Ideas That Inspire Prospects

Have you ever wondered why some companies which produce innovative and creative products have small profits? Usually, it happens because they focus on the product and forget about the sales. That is the reason why top companies employ professional salesmen.

You may say that all successful people are born sellers. However, that is not true. If you aim to become a winning salesman, you can learn to be one.

The first step to selling your product is to introduce it to customers. Luckily, there is a well-proven technique that will help you to do this effectively. We are talking about a sales pitch. In our material, you will find amazing and creative sales pitch ideas .

What Is a Sales Pitch?

In case you aren’t familiar with this term, here is some explanation.

A sales pitch is a short story or speech that aims to persuade people to buy your product. You must have heard some from TV advertisements or read them in newspapers and e-mails.

The sales speech usually presents the product in a way that attracts attention. That is the reason why some people use sales pitch ideas for speech class . It is a selling technique necessary for every successful entrepreneur.

Sales Pitch Ideas That Inspire Prospects

Reasons to Use Sales Pitch

Of course, the primary goal of any sales pitch is to attract potential customers. It also works as a promotion of your product and has an impact on your brand image.

There are several reasons why you should include a sales pitch in your marketing strategy:

it’s a quick selling technique – it only takes a few minutes to catch your customers’ attention;
it has multiple applications – a sales pitch will help to start a conversation on phone or via email; you can use it for a meeting with investors, for writing sales materials, etc;
it creates communication channels – a good sales pitch involves people in dialogue, so you will have an opportunity to both sell the product and get to know your customer.

Any sales pitch you create should contain a clear message for customers. However, you shouldn’t always get straight to persuading people to instantly buy your product.

Build your sales pitch to ask people to call you, visit your website or participate in a meeting. To elaborate on this, we have some great sales pitch examples at the end of this article.

Top 10 Sales Pitch Ideas

If you are a young entrepreneur but not a salesman, it can be challenging to create a good sales pitch. However, you can always search for some samples for inspiration.

Here are ten of the best sales pitch ideas for you:

1. Focus on 3 points

The right sales pitch is usually short. Therefore, you will not be able to describe all the characteristics of your product or mention a lot of facts. Instead, pick no more than three theses and describe them in your pitch. People cannot perceive many details, but they will certainly remember three main ideas.

2. Dichotomy

Begin your speech with an undeniable truth, a statement with which your audience can readily agree. Then present a reality that opposes your statement and creates problems. Finally, find a solution and show it to people. This pitch will help your customers feel the difference and see your product as a helpful solution.

3. Use flattery

Yes, we all like being complimented. It improves our mood and increases our level of self-esteem. Therefore, you can use flattery in your sales pitch. Even if customers understand that you have an ulterior motive, subconsciously they will feel pleased. As a result, they will be more likely to respond to your request.

4. Pique technique

Sometimes it is hard to find an opening line for your pitch. The pique technique can help. Start your sales pitch with a question which will have people wondering why you’re asking it. Intrigue helps to get people interested and make them wonder what happens next.

5. Try to rhyme

It is one of the somewhat funny sales pitch ideas , but it works. We’ve all had some ad rhymes stuck in our heads at some point. Rhyming lines are easy to remember; therefore your sales pitch will be more effective. However, don’t write the entire pitch in the form of a poem, it can sound silly. A few lines will be enough.

6.Educative facts

Modern sales pitches are not targeting selling itself. They are built with the aim to help customers understand your products. Therefore, you can describe some modern tendencies or include statistics in your pitch. It will be very helpful when introducing your product to a new audience. What is more, using facts will make your sales pitch more trustworthy.

7. Emotional pitch

Try to understand the personal values of your potential customers. Then build your sales pitch related to their experience. Such a pitch will be more personal and as a result will get more approval from the audience. If your message sparks sympathy, people will feel that they can trust you. This is how emotions will drive them to act.

8. Focus on the audience

There are many good sales pitch ideas that fail because they are targeting wrong people. As a salesman, you should know both your product’s characteristics and your audience’s preferences.

Try to figure out why people may be interested in your company, what problems they have and what solutions you can offer. Make a sales pitch which describes your product in a manner convenient for the audience.

9. Tell a story

When we were children, we all loved listening to stories. Luckily, stories still hold the same appeal for adults. Storytelling can be a great way to catch the attention of your customers. Include some details to make your story more realistic and personal. However, keep it short enough to keep the audience from getting bored.

10.Avoid metaphors

It can be tempting to use them and make your pitch sound more like a story. However, in most cases, it just confuses the customers. Remember to make the sales peach clear to your audience. If you want to use a metaphor, pick one that is more familiar to your listeners.

How to Create a Winning Sales Pitch

There are different types of sales pitches . However, all successful pitches have some features in common. There are some rules you need to keep in mind when choosing one of the selling pitch ideas .

First of all, try to make your sales pitch short and precise. You will only have a few minutes to catch the audience’s attention, so don’t fill them with meaningless talk.

Furthermore, create a clear structure. If you are making a speech, do not forget to plan. Your sale pitch can be in the form of discussion or monologue, however, double-check if the format is appropriate.

Remember to create a new pitch for a new audience. Use appropriate terms and examples to prevent misunderstandings. Furthermore, pick one or two calls to action .

Finally, ask your audience questions to provoke further communication. And be prepared for a discussion that might arise.

You can search the web to find some great sales pitch examples. However, you don’t need to: we have some for you right here.

Let’s start with a story by Amy Cuddy. Her speech is short, but at the same time, it grabs our attention. Moreover, this story is emotional and has a clear structure, which helps the speaker to deliver her message.

Another example of a great inspirational video is one created by CharityWater . It effectively combines storytelling with educative material.

Finally, you can learn how to create a sales pitch that fits into one line. Check out this fantastic video by Conga. This can be a great example to refer to when generating your own sales pitch speech ideas .

Now you know much more about sales pitches. It is a great selling technique that can be applied both online and offline. We hope that our material helped you to create a successful sales pitch for your business promotion.

To extend your customer reach opportunities and become even more efficient with your sales offers – get Nimble CRM that will help you automate newsletter, accelerate pitch response rates, and get more sales!

You can also boost your reach for both potential and existing customers further – use Nimble CRM to automate routine client communication tasks and optimize business offers all-around.

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

Title slide: Company name, topic, tagline
The “Before” picture: No more than three slides with relevant statistics and graphics.
The “After” picture: How life looks with your product. Use happy faces.
Company introduction: Who you are and what you do (as it applies to them).
The “Bridge” slide: Short outcome statements with icons in circles.
Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
“We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

the psychology behind a sales presentation

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

Before → Here’s your world…
After → Imagine what it would be like if…
Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works: We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works: Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works: According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works: According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works: The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

This is about giving them the end picture, not making a sale
The end of the presentation doesn’t mean the end of the conversation
Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works: We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works: Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works: Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works: It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

Laying out the reality (the “Before” part of the Before-After-Bridge formula).
Asking you a question that you want to answer (the “After”)
Giving you hints to help you connect the dots
Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works: White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works: Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works: According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

What are your ICP’s pain points?
What end picture resonates with them?
How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four: Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us: @Yesware .

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10 Best Persuasive Techniques for Sales and Marketing [2022]

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20 Key Sales Meeting Topics and How to Prioritize Them

Sales meetings can be a powerful catalyst for team success, turning the dial from good to great in terms of sales results. The right sales meeting topics have the potential to improve your team's performance, morale, and motivation.

This blog will offer you a curated list of essential topics to cover in your sales meetings to maximize your team's effectiveness and, consequently, your revenue.

What's you'll find in this blog:

How Sales Meetings Improve Team Performance

Sales meetings play a crucial role in managing sales performance as they serve as an essential communication tool for aligning the sales team with the organization’s goals and strategies. The topics discussed in these meetings are paramount in ensuring that your team's performance is optimized and aligned with organizational objectives.

By effectively utilizing sales meetings and with careful planning of their structure and topics, you can:

Continuously Align the Sales Team with Business Goals

One of the fundamental roles of sales meetings is to align the sales team with the overall business goals and other departments. The topics covered in these meetings should include discussions on the company’s objectives and how the sales team can contribute to achieving them.

This not only ensures that everyone is on the same page but also facilitates individual contributions towards the bigger picture.

When people have a comprehensive understanding of the broader business objectives, it enables them to make better decisions and align their daily activities with the organization's vision.

Foster Continuous Improvement in Sales Performance

Sales meetings should incorporate topics and elements that promote continuous learning and improvement. You can achieve this through tailored training sessions, discussing new sales methodologies, reviewing performance metrics, and by evaluating progress of your team.

Continual training, along with experiential learning, is essential for keeping the team adaptive and competitive. According to article by McKinsey , sellers who receive continuous, personalized training programs are 1.3 more likely to outperform other sellers in revenue growth.

Increase Accountability and Ownership

Discussing performance metrics, targets, and key performance indicators (KPIs) helps keep your team accountable for their goals and objectives. Regular sales meetings encourage accountability among your team members.

By openly addressing progress, challenges, and opportunities, these meetings create a sense of responsibility, motivating team members to take ownership of their tasks and outcomes. This accountability culture ultimately leads to improved performance and a heightened sense of ownership within the sales team.

Facilitate Communication and Collaboration

Sales meetings make it easier for team members to communicate and collaborate. You can create an environment where team members can learn from each other's experiences and collaborate to solve problems by choosing topics that encourage open dialogue.

Enhance Motivation and Morale

Motivation is a critical factor in driving sales performance. So make sure that your sales meetings include topics that focus on motivating the sales team through recognition, rewards, and positive reinforcement.

Highlighting success stories and recognizing achievements inspires team members to keep aiming high. Motivating your team improves morale and creates a culture of enthusiasm, commitment, and determination.

Stay on the Customers' Pulse

By incorporating customer feedback into sales meeting topics allows the team to understand the customers’ perspectives, and expectations and stay on the pulse.

Actively seeking and discussing customer feedback during sales meetings helps your team identify areas for improvement, address customer concerns, and tailor their approach to better align with customer expectations.

💡 With Showell's Sales Content Analytics, not only are you able to track how your customers engage with your content, but also see how your content is being used by your team. This helps you identify any gaps in your content. Learn more about .

20 Topics to Cover in Your Sales Meetings to Manage Sales Performance

The topics you choose for your sales meeting can have a big impact on your team's performance. If you address the right issues, offer appropriate guidance, and create an open dialogue, you'll enhance your team's abilities and make it more motivational.

When the team is both skilled and motivated, overall sales success naturally follows. In such meetings, your choice of topics can either build or break the team's momentum.

So consider including these sales meeting topics topics in your next sales meeting:

1. Sales Goals and Targets

Sales goals and targets are the foundation of every successful sales team. Discussing them in sales meetings helps align the team's efforts and track progress towards overarching business objectives.

For example, set specific, measurable targets for each sales representative, such as closing a certain number of deals per month or achieving a specific revenue target and monitor the progress.

💡 Grasping the importance of clear communication can foster an environment of trust, boost team morale, and ensure alignment with organizational objectives. We've compiled tips on

2. Sales Pipeline and Forecasting

Analyzing the sales pipeline and forecasting future revenue provides valuable insights into the team's performance and allows for proactive decision-making.

For your next meeting, consider reviewing the status of each opportunity in the pipeline, identify potential bottlenecks, and discuss strategies to accelerate deal progression.

3. Overall Sales Performance Review

Regularly reviewing individual and team performance helps you identify strengths, weaknesses, and areas for improvement. Sales meetings should include performance metrics, provide constructive feedback, and recognize top performers.

For example, share key performance indicators (KPIs) for each sales rep, discuss progress, and identify areas where additional coaching or support may be needed.

4. Customer Insights and Feedback

Understanding your customers' needs, pain points, and feedback should be at the forefront of your priorities, as this guides your team in the right direction. Sales meetings provide an opportunity to discuss valuable customer insights and how to address them effectively.

Customer success stories can also inspire the team, provide social proof, and help them understand the real-world benefits your offerings bring to customers. For example, share feedback received from customers and brainstorm ways to enhance the customer experience or address common objections.

5. Competition and Competitive Analysis

Use sales meetings to discuss competitors and competitive analysis, identify key differentiators, and develop strategies to outperform competitors. Together with your team, you can analyze competitor strengths and weaknesses, discuss how to leverage your unique selling propositions, and explore potential market opportunities.

6. Product Updates and Training

Sales reps need to be well-informed about product updates, new features, and enhancements. Sales meetings offer a platform to provide training, address questions, and ensure the team is equipped with the knowledge to sell effectively.

For example, introduce a new product feature, demonstrate its benefits, and conduct role-playing exercises to help sales reps articulate its value to customers.

7. Sales Strategies and Tactics

Sales meetings are an ideal forum to discuss sales strategies, best practices, and tactics. Collaboratively brainstorming and sharing successful approaches helps the team improve overall sales effectiveness.

For example, share a successful sales strategy or technique that has yielded positive results, encourage discussion on its applicability, and brainstorm adaptations for different customer segments.

8. Objection Handling and Sales Scripts

Buyer objections and resistance are bound to happen and addressing these confidently is crucial for closing deals. Use sales meetings as an opportunity to focus on objection handling techniques, refining sales scripts, and role-playing different scenarios to enhance the team's communication skills.

Practical example: Role-play common objections raised by customers, provide feedback on responses, and develop a library of persuasive sales scripts for various situations.

9. Ongoing Sales Training and Skill Development

You can also use sales meetings to introduce new sales techniques, provide training resources, and facilitate skill-building exercises. For example, conduct a sales training session on effective communication, active listening, or negotiation skills, and encourage the team to practice and share their experiences.

👍 Crafting an effective sales training curriculum is more than just a box to check off for your to-do list; it's a strategic move that can significantly shape the trajectory of your salespeople’s success. Read more and learn .

10. Sales Incentives and Compensation

Discuss the sales incentive structure and compensation plans to ensure they are motivating and aligned with the team's objectives. Share updates on commission structures, bonuses, and recognition programs. For example, introduce a new sales incentive program and discuss its criteria, rewards, and potential impact on motivation and performance.

11. Market Segmentation and Targeting

Utilize this time to assess effective market segmentation strategies and target audience identification. Analyze customer data, demographics, and buying behaviors to refine sales approaches and tailor messaging for different customer segments.

For example, assign each sale rep a specific customer segment to research, identify key characteristics and pain points, and develop targeted sales strategies.

12. Lead Generation and Prospecting

For example, brainstorm creative lead generation ideas, share success stories, and collaborate on new prospecting approaches. Share insights on identifying target markets, leveraging social media, networking, and leveraging referrals to expand the customer base.

13. Sales Tools and Technologies

Explore sales tools and technology out there that can streamline sales processes and enhance productivity. Introduce new tools, provide training, and encourage the team to share tips and best practices for utilizing technology effectively.

For example, demonstrate a CRM system's features, highlight its benefits, and encourage the team to share their experiences and insights.

14. Customer Relationship Management (CRM) Review

Evaluate the usage and effectiveness of your CRM system. Discuss best practices for data entry, pipeline management, and leveraging CRM features to enhance customer relationships and sales productivity. Practical example: Share CRM usage statistics, identify common challenges, and provide training on CRM optimization.

15. Sales Team Feedback and Suggestions

Create a forum for sales team members to provide feedback, suggestions, and ideas for improving sales processes, internal collaboration, or product/service enhancements.

For example, conduct a roundtable discussion where each team member shares their feedback on a specific aspect of the sales operation, encouraging open dialogue and constructive criticism.

16. Sales Ethics and Compliance

Reinforce the importance of ethical sales practices and compliance with relevant regulations. Use this time to review company policies, provide guidance on handling ethical dilemmas, and discuss the potential consequences of unethical behavior.

Share real-life ethical scenarios, facilitate discussions on the best course of action, and reinforce the company's commitment to integrity.

17. Sales and Marketing Alignment

Sales meetings are opportunities to facilitate collaboration and alignment between the sales and marketing teams. Discuss marketing campaigns together, lead handoff processes, and ways to improve communication and cooperation between the two departments.

Review upcoming marketing initiatives, provide feedback on messaging, and discuss how sales and marketing can work together to maximize conversion rates.

18. Industry and Market Trends

Stay updated on industry and market trends that could impact your sales efforts. Share insights on market dynamics, emerging competitors, and changing customer preferences to ensure the team is well-informed and adaptable.

You can assign each sales rep to research and present on a specific industry trend or competitor, fostering a deeper understanding of the market landscape.

19. Account and Territory Management

Efficiently managing accounts and territories is essential for maximizing sales opportunities. Use sales meetings to discuss account-specific challenges, share best practices, and optimize resource allocation.

For example, assign each sales rep an account or territory to discuss, identify growth opportunities, and strategize on how to deepen customer relationships and expand market share.

20. Celebrating Success and Motivation

Use sales meetings to boost morale and motivation by acknowledging individual and collective successes, share success stories, and create a positive and inspiring sales culture.

For example, invite a high-performing sales rep to share their success story, recognize team milestones, and introduce incentives or rewards to maintain motivation.

How to Prioritize These Topics for Your Sales Meeting

While the list of sales meeting topics mentioned above covers a wide range of areas crucial to sales performance management, it's important to note that not every topic is relevant in every meeting.

Determining which topics to cover and when requires careful consideration and prioritization. Here are some guidelines to help you decide which topics to prioritize in your sales meetings:

➡️ Assess the Immediate Needs

Begin by evaluating the immediate needs of your sales team. Consider factors such as ongoing challenges, current performance gaps, and upcoming sales targets. Addressing pressing issues and providing solutions or guidance in these areas will have a direct impact on performance and should be prioritized.

➡️ Focus on Goals and Objectives

Always keep your sales team aligned with the organization's goals and objectives. Ensure that each meeting includes a discussion on sales goals, targets, and progress towards them. This ensures that everyone remains on track and understands how their efforts contribute to the overall success of the organization.

➡️ Balance Short-term and Long-term Focus

While it's important to address immediate needs, it's equally crucial to maintain a long-term perspective. Allocate time in your meetings to discuss topics that contribute to the continuous improvement and development of your sales team. This includes training sessions, skill-building exercises, and exploring new sales strategies or techniques.

➡️ Rotate Topics

Avoid focusing solely on a few topics while neglecting others. Rotate the topics covered in your sales meetings to ensure a comprehensive and well-rounded approach. This helps keep the team engaged and prevents monotony or repetition in discussions.

➡️ Seek Feedback and Input

Encourage active participation from your sales team by soliciting their feedback and input on meeting topics. This not only empowers team members to contribute but also ensures that you address their specific needs and concerns.

You can try this by asking your teams for suggestions through anonymous surveys to gather input before planning your meeting agenda.

➡️ Tailor Topics to Individual and Team Needs

Don't forget that different team members have unique challenges or have different areas for improvement. Tailor meeting topics to address these specific needs, providing personalized support and guidance. This shows that you value individual growth and helps drive overall team performance.

➡️ Evaluate Meeting Effectiveness

Continuously assess the impact of your sales meetings by monitoring sales performance, team engagement, and feedback from participants. Use this feedback to refine your approach and prioritize topics that yield the most significant results.

To summarize

Remember, the goal is to create impactful sales meetings that drive performance, foster collaboration, and inspire motivation within your team. By selecting and prioritizing the right topics, you can ensure that each meeting becomes a valuable opportunity for growth, learning, and success.

Sales enablement tools like Showell enhances sales meetings with interactive tools like drawing, zooming, and annotating for a more engaging presentation experience. With Showell, you can easily mix and match documents and other multimedia elements for an even more engaging presentation.

To learn more about how you can leverage Showell to elevate your sales meetings, book a demo with us by clicking the banner below or get Showell Free and see it in action.

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

Should high school athletes get tested for steroids?
Should schools be required to have physical education courses?
Should sports grades in school depend on things like athletic ability?
What sport should be added to or removed from the Olympics?
Should college athletes be able to make money off of their merchandise?
Should sports teams be able to recruit young athletes without a college degree?
Should we consider video gamers as professional athletes?
Is cheerleading considered a sport?
Should parents allow their kids to play contact sports?
Should professional female athletes be paid the same as professional male athletes?
Should college be free at the undergraduate level?
Is the traditional college experience obsolete?
Should you choose a major based on your interests or your potential salary?
Should high school students have to meet a required number of service hours before graduating?
Should teachers earn more or less based on how their students perform on standardized tests?
Are private high schools more effective than public high schools?
Should there be a minimum number of attendance days required to graduate?
Are GPAs harmful or helpful?
Should schools be required to teach about standardized testing?
Should Greek Life be banned in the United States?
Should schools offer science classes explicitly about mental health?
Should students be able to bring their cell phones to school?
Should all public restrooms be all-gender?
Should undocumented immigrants have the same employment and education opportunities as citizens?
Should everyone be paid a living wage regardless of their employment status?
Should supremacist groups be able to hold public events?
Should guns be allowed in public places?
Should the national drinking age be lowered?
Should prisoners be allowed to vote?
Should the government raise or lower the retirement age?
Should the government be able to control the population?
Is the death penalty ethical?

Environment

Should stores charge customers for plastic bags?
Should breeding animals (dogs, cats, etc.) be illegal?
Is it okay to have exotic animals as pets?
Should people be fined for not recycling?
Should compost bins become mandatory for restaurants?
Should electric vehicles have their own transportation infrastructure?
Would heavier fining policies reduce corporations’ emissions?
Should hunting be encouraged or illegal?
Should reusable diapers replace disposable diapers?

Science & Technology

Is paper media more reliable than digital news sources?
Should automated/self-driving cars be legalized?
Should schools be required to provide laptops to all students?
Should software companies be able to have pre-downloaded programs and applications on devices?
Should drones be allowed in military warfare?
Should scientists invest more or less money into cancer research?
Should cloning be illegal?
Should societies colonize other planets?
Should there be legal oversight over the development of technology?

Social Media

Should there be an age limit on social media?
Should cyberbullying have the same repercussions as in-person bullying?
Are online relationships as valuable as in-person relationships?
Does “cancel culture” have a positive or negative impact on societies?
Are social media platforms reliable information or news sources?
Should social media be censored?
Does social media create an unrealistic standard of beauty?
Is regular social media usage damaging to real-life interactions?
Is social media distorting democracy?
How many branches of government should there be?
Who is the best/worst president of all time?
How long should judges serve in the U.S. Supreme Court?
Should a more significant portion of the U.S. budget be contributed towards education?
Should the government invest in rapid transcontinental transportation infrastructure?
Should airport screening be more or less stringent?
Should the electoral college be dismantled?
Should the U.S. have open borders?
Should the government spend more or less money on space exploration?
Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
Should nuns and priests become genderless roles?
Should schools and other public buildings have prayer rooms?
Should animal sacrifice be legal if it occurs in a religious context?
Should countries be allowed to impose a national religion on their citizens?
Should the church be separated from the state?
Does freedom of religion positively or negatively affect societies?

Parenting & Family

Is it better to have children at a younger or older age?
Is it better for children to go to daycare or stay home with their parents?
Does birth order affect personality?
Should parents or the school system teach their kids about sex?
Are family traditions important?
Should parents smoke or drink around young children?
Should “spanking” children be illegal?
Should parents use swear words in front of their children?
Should parents allow their children to play violent video games?

Entertainment

Should all actors be paid the same regardless of gender or ethnicity?
Should all award shows be based on popular vote?
Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
Should movies and television shows have ethnicity and gender quotas?
Should newspapers and magazines move to a completely online format?
Should streaming services like Netflix and Hulu be free for students?
Is the movie rating system still effective?
Should celebrities have more privacy rights?

Arts & Humanities

Are libraries becoming obsolete?
Should all schools have mandatory art or music courses in their curriculum?
Should offensive language be censored from classic literary works?
Is it ethical for museums to keep indigenous artifacts?
Should digital designs be considered an art form?
Should abstract art be considered an art form?
Is music therapy effective?
Should tattoos be regarded as “professional dress” for work?
Should schools place greater emphasis on the arts programs?
Should euthanasia be allowed in hospitals and other clinical settings?
Should the government support and implement universal healthcare?
Would obesity rates lower if the government intervened to make healthy foods more affordable?
Should teenagers be given access to birth control pills without parental consent?
Should food allergies be considered a disease?
Should health insurance cover homeopathic medicine?
Is using painkillers healthy?
Should genetically modified foods be banned?
Should there be a tax on unhealthy foods?
Should tobacco products be banned from the country?
Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

274 Speech Topics for Business [Persuasive, Informative]

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Business speech topics in a row including company matters such as leadership and management and writing theses on strategic e-marketing for your meeting presentation.

In this article:

Informative

List of Business Speech Topics

Your business will fail if you do not have good people skills.
In business both short and long-term goals are important.
Introverts are better entrepreneurs.
Market research is a key to starting a business.
Every business person needs a mentor.
You must have a business plan.
Why cold emailing potential clients actually works.
You should send past client’s thoughtful gifts.
You must always know your position in the market.
You should take full advantage of social media for your business.
It’s smart to create blog posts specific to your business.
Word of mouth is still the best way to get you new clients.
Working from home is the best productivity tool.
In business, you must always deliver an experience too.
You must know how to create your own opportunities.
The customer is not always right.
You will learn the most from your unhappy clients.
You should not start a business you are not passionate about.
Never be afraid of your competitors.
Always trust your instincts, even in business.
Being persistent and perseverant will work to your advantage.
You must never bad mouth your competition.
Failure isn’t necessarily a bad thing if you are willing to learn from them.
Business people must keep a diary and adhere to it religiously.
There are businesses that you can start with no money.
Why you should turn your passion into a business.
Marketing as an investment and not an option.
Successful business owners delegate well.
Unique selling propositions is not necessary for success.
Customer surveys will improve your business.
A business should first and foremost take good care of their employees.
People in the business environment shouldn’t have to hide their tattoo’s.
A dress code shouldn’t be necessary for an office.
Smoke breaks shouldn’t be allowed.
Brainstorming with co-workers will boost a company’s productivity.
Team building events are key to team motivation.
Virtual businesses will take over the retail world.
No one should stay at a company where their growth is limited.
IWhy working for the competitor is a good move.
Minimum wage is unfair.
Experience should be valued higher than qualifications.
Employers shouldn’t have the right to ask for your social media accounts.
French should become the business language of the world.
Sometimes franchising your business is a bad idea.
Written warnings are not always the best solution.
Theft should equal immediate dismissal.
A background check on potential staff members is a must.
Apprenticeship programs are of great value to young adults.
Product waste should be reused in other areas.
Product differentiation is good for companies.
Different cultural aspects need to be kept in consideration when doing research.
Why having a business on the side isn’t a bad thing.
For a physical business, location will always be key.
Why every business should give free perks to its employees.
Modern day businesses don’t need to promote their products.
Corporate businesses are taking over government.
A college degree will not guarantee success in business.
Poor leadership will bankrupt a business.
All businesses should go green.
New fathers should get paid time off to help with the baby.
Affirmative action is not right if someone is higher purely on race only.
Employees should be allowed dating each other.
Sexual harassment should be taken more seriously in the work place.
Business owner’s should constantly brush up on their skills as well as send their employees for further training.
A yearly bonus should be based on how well an employee did their job.
Loyal customers should be treated like royalty.
You can take negative reviews and turn them around.
Why mono-tasking is more productive than multi-tasking.
Businesses should never over work and under pay their employees.
Why a business should never cut back on quality.
Why every company should have random drug tests.
Job hoppers are not good for your business.
Hiring a lazy person isn’t always a bad thing.
Your company needs to be active in social media.
The owner of a company should be involved in the day to day running of his business.
Employees should always feel like they can approach their bosses at any time.
Companies should have the same set rules for everyone.
Companies should have important dates diarised and stick to those dates.
Keeping a person ready for retirement around will benefit younger staff.
When hiring you should always trust your gut instinct.
Company phones should not be used for personal use.
Employers should never ask staff to work through their lunch break.
Companies should have their closing dates finalised months before the time.
End of the year functions should be for the whole family.
You need to be iring people who speak multiple languages.
Large companies should provide day care.
Company vehicles should not be driven by several drivers.
Why companies should always deliver on their promises.
Sales should only take place if there is enough stock for a large number of people.
Black Friday sales should be food sales.
Why businesses should focus on creating more leaders for their companies.
Businesses should be careful to not spam their clients with too many emails.
Clients like businesses with good sense of humour.
Free food makes your employees happy.
Recruitment and staffing decisions are crucial to success.
Enhancing return on investment …
What is knowledge management and why is it important?
Creative team building methods to test with your own collegues.
Conditions for good franchising business agreements.
Exchanges planning for the unexpected when it comes to leadership and management challenges.
Paying bribes, why, when and why not?
Internal auditing – a hot business topic.
Preventing financial fraud
Benefits of performance-related pay.
Trends and mode factors in your branche or industry, these fashionable sales matters can be a very attractive business topic.
Review of a popular book about a narrow-casted theme that is related to your actual tendencies you see in your niche.
Kick start job hunting practices – telle and show them your approach of handling cases.
Small business ideas and opportunities.
Globalization trade opportunities as the world has come closer tied in client supply and demand structures.
Do the background check on staff personal or B2B consultants.
How to develop an apprenticeship program – a business speech sample topic of the category inform writing theses your public.
Ceiling on weekly working hours?
How to implement workers’ ideas – and go further than placing a suggestion box in the hall of the building.
Exporting issues related with government regulations.
The mighty power of strategy for winning in business and in life.
When consulting and when absolutely not – what are the outsourcing policies for seeking advice by third parties within your enterprise or firm.
Unique manufacturing methods that reduce production costs.
Trade protectionism or deregulation, what is the top-notch strategic e-marketing plan for your company?
Leadership and management always are hot topics for a business speech.
Merchandise marketing business speech topics.
Enhancing logistics and transportation are key components for economic growth.
The psychodynamics of organizational change management.
Trade in bankruptcy.
How crisis communication provides policies for the coordination of communication in the event of an emergency or controversial issue.
Top ten strategic e-marketing issues.
Fulfillment and the rest of consumer-related stuff, in my opinion that writing theses also has to be implemented in an elevator pitch.
Top five employer responsibilities.
How to avoid product wastage due to churning frozen food products.
Proven methods and insights to run successful retail business operations.
There is more to a good job than just a good salary.
Work tasks must adopt healthy and safe ergonomic postures for employees.
Employees must have easy access into all the facilities of a business.
Why you should pay your taxes.
Turn off computers when leaving the workplace.
The benefits of working for a large business are better than working for a smaller one.
Corporations like to invest in the capabilities of young female professionals.
The number of women in high positions could not be raised artificially.
The Aging Population Hurts The Economy
Strong unions are necessary in times of economic growth.
Business intelligence must be used strategically.
State antitrust laws to prevent monopolies should be abolished.
Rising food prices endanger Asian economies.
Real estate brokers are selling bad houses as palaces due to their creative terminology.
Raising the salaries of CEO’s in bad economic times should be forbidden.
Racial balance can be achieved without affirmative action.
Performance-related pay would enhance motivation.
A partnership is two way traffic
Team building motivates sales managers to stay at the top of their fields.
Employeers should have the right to dismiss employees that strike for unreasonable reasons.
Never work with someone that you don’t trust.
Networking: lifeblood of every entrepreneur.
Market mechanisms could do better to help poor people.
Asia will attain a strong and healthy growth in their global trade efforts.
Logistics is the base of enormous projects.
Legalization of long term illegal immigrants helps the economy.
Candidates should be told when their resumes have been received.
Invest with micro-credit in favellas.
India has the best booming and emerging market.
Night shift work has too many negative effects on employees.
Human resources management is another word for sacking people politely.
Debts should be consolidated.
Home businesses ruin family lives.
HIV positive employees ought to tell employers their status.
All business practice some form of corruption.
Free market policy is disastrous for Africa.
You must find a niche for your small business.
Employment programs are not effective.
Employers should not have access to genetic testing results.
The development of a business suffers because employees and managing directors want different things.
Higher minimum wages causes higher unemployment rates..
Companies should have a “Support the Arts” fund.
Coaching practices in the business accelerate staff growth.
Capitalism is not better than communism.
Capitalism has caused the financial crisis.
Beneath the top of the corporate ladder exists an invisible barrier for women.
Bartering has contemporary relevance.
Bank account holders are not protected well enough.
Asian countries make the most innovative cars.
Promotional phone calls and text messages from telemarketers is good for consumers.
The mega rich do pay enough federal income taxes.
You cannot protect your credit card from identity theft.
Hiring cheaper foreign employees hurts our economy.
Family leave time is a basic employee right.
There must be more tax-effective giving strategies for charity.
Limiting team sizes helps complete projects more effectively.
Globalization benefits the poor.
Support affirmative action in governmental organisations.
Corporations will benefit from using a computer hacker.
Integrity is everything in business.
Women will always be victims of discrimination in the workplace.
Professional ethics are not needed in corporate decision making.
Wildcat strikes should be legalized.
We should decide our own working hours.
Effective leadership is fundamental in the business field.
Companies should not hire employees for life.
Workers should not be allowed to strike whenever they want to.
Unions have caused ridiculous regulations.
Strikers should be fired.
Leadership skills, management qualities and reflexive abilities are all needed to become a successful business owner.
Labor unions provide value in the workplace.
Employer should be forbidden to track the Internet activity of their employees.
Why finance institutions want to see a business plan.
Adventure incentives increase employee loyalty.
Corruption and bribery: we can’t do without it when doing business abroad.
Strike is not the only weapon workers have.
Solid job security is better than an uncertain but satisfying special vocation.
Flexible working hours will reduce traffic jams.
Outsourcing is a good solution for small business owners.
Yes, there is a glass ceiling for women.
Labour unions are still relevant.
Co-workers will not work well together if they do not trust each other.
Corporations should create and maintain an internal anti-fraud code.
It is crucial for women to have a career before marriage.
Labor unions have too much influence.
General strikes harm people who are not involved.
Employees should be tested for drugs at their work place.
A good business supervisor takes employees seriously.

Informative business speech topics list including more than thirty items on creative accounting, time management, and flexible work arrangements and many more for a field of work presentation.

TIP : Use the words what, which, who, why and how in your central business speech idea and title. Also the words steps, methods, secrets or benefits will indicate that your presentation is about informative business speech topics.

Ergonomics in the workspace – chairs, tables and desks, physical poses that are good for people who sit all day.
Corporate loans and special grants for women start-ups. Yes, there happen to be lots of initiatives especially for female entrepreneurs. To start up an own company.
Store fixtures (offer ten solid examples and their benefits) like displays, goodie racks, inventive approaches, etc:
My checklist for going along with a partner – do not forget to ask the local Chamber of Commerce for help.
Creative accounting and the financial accounting standards. What is right and what is wrong? What are the gray zones you have to avoid?
Telemarketing ideas for small companies, techniques to operate on low costs per lead you get by direct marketing phone calls.
What is copyright protection? This theme opens the way for many informative business speech topics as you can guess. The how, what and when and the legal aspects.
How to introduce young people to selling and dealing – a mentor, a patron or are there new form of getting them on the job and let them be productive.
B2B contracts on intellectual property – dull stuff you think perhaps, but if you make a some kind of a floor plan or roadmap for future contracts you are the boss and an authority at once in this field for many who have to struggle with this.
When should we go outsourcing to third parties and what must the Human Resources department be concerned with?
Product labeling.
What if your commercial or industrial enterprise grows too fast.
How to deal with grant-making foundations and grant writing.
Backing up trade secrets with a signed confidentiality agreement.
What does the International Organization for Standardization – ISO do?
Good governance ethics and social responsibility. And what has accountability to do with it? Open the window to the outside consumer world of stay inside with closed curtains?
Types of insurance – assets and revenues, people and liability insurance.
Telecommuting, job sharing, part-time and other flexible work arrangements.
Risk management under pressure in the twenty four hour economy.
Hiring people and closing deals for the long term with highly skilled young urban professionals.
Quality control and tracking if everything went well as you planned it should be.
Commercial activities and industrial research – do those two mix? Is that a happy marriage? Can you aim at synergy?
Human resources benefits and the ways to maintain and develop human skills and know-how.
Safety programs and working conditions in relation to productivity.
Warranties and refunds.
Successful tendering in oter regional areas with lots of competitors you do not know well.26. Fair trade policy.
Time management – planning, organizing, setting goals.
Step by step starting and managing a small business.
Training and Development – strategic thinking, negotiation, communication, risk-taking.
Income tax for a sole trader explained.
Methods to protect data and information against intruders.
Does affirmative action work.
How to handle dissatisfied customers in a nice and polite way.
Negotiation techniques.
How to write effective business letters.
Unique Selling Proposition and Unique Point or positioning statement.
Three ways to attract customer attention.
The best marketing rules for setting prices.
Customer follow-up techniques as after-sales methods.
Partnership models.
Opportunities of internet advertising.
Amazing, successful and funny trading stories with a twist, a bite, and a moral conclusion.
Credibility and trust is the base of a brand.
How to use email to promote your business.
The benefits of having a female boss.
How to deal with breach of contract
Important business ethics
Examples of corporate crime.
Types of labor disputes.
Sexual harassment in the work place.
Work place violence.
How to uncover false qualifications and licenses.
The impact of oil price fluctuations on the economy.
Take a career break!
Ways to improve short and long term career plans
How Amazon started its path towards success.

143 Family Speech Topics [Persuasive, Informative]

130+ Demonstration Speech Topics

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15 Powerful Persuasive Speech Examples to Inspire Your Next Talk

The Speaker Lab
June 24, 2024

Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.

What is a Persuasive Speech?

When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.

When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.

Funny Persuasive Speech Examples

Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.

One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.

But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.

Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.

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Persuasive Speech Examples About Public Policy

Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.

One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.

When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?

Value Persuasive Speech Examples

Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.

A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.

The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.

Persuasive Speech Examples About Social Issues

Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.

Talking About Mental Health

One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.

Addressing Physical Health

Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.

Persuasive Speech Examples About the Environment

Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.

One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.

Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.

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FAQs on Persuasive Speech Examples

What are some examples of a persuasive speech.

Think climate change action, voting rights, or the importance of mental health awareness. They push for change.

What are 5 examples of persuasive essay?

Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.

What’s an easy persuasive speech topic?

“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.

What is an example of a persuasive statement?

“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.

Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.

Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.

Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!

Last Updated: June 21, 2024

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COMMENTS

9 Sales Pitch Examples (Plus Tips on How to Write Your Own)
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Sales Pitch Examples & Tips to Boost Close Rate
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A sales pitch is a short presentation of what you have to offer, followed by a request that the recipient work with you. Every sales pitch is unique, but they all follow the same basic structure. Knowing how to write a well-crafted sales pitch is a crucial skill for sales reps and critical to any business' success.
10 Amazing Sales Pitch Examples (and Why They Are So Effective)
And when it comes to sales, you want to be remembered for the long game. The Rhyming Sales Pitch. It may feel silly at first, but studies have shown that rhyming sentences are perceived as more factual than non-rhyming ones. Building in a fun cadence to your speech makes you appear more dynamic and confident.
15 Best Sales Pitch Examples [+ Tips and Template]
This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don't make it more complicated than that. Here's an example of a generic elevator pitch template:
23 Elevator Pitch Examples to Inspire Your Own [+Templates & Expert Tips]
7. Keep it simple and focused. Gauri Manglik, CEO and Cofounder of Instrumentl, says, "The most important tip I can offer for creating and delivering an effective elevator pitch is to keep it simple and focused. Have one clear message or key insight you want to convey and structure your pitch around that.
The Perfect Sales Pitch: Examples & Best Practices
2. Frame it around the customer's needs, not yours. Talking about your product is the fastest way to get buyers to tune out. A winning sales pitch is about the customer, not you. Think about the functionality of your product and the value it provides for your potential clients.
Guide To Creating a Winning Sales Pitch in 2024 [+ Examples]
Where possible, use data to support the benefits of your product. Proof is the most powerful tool in your sales arsenal. 3. Do your research. Gone are the days of picking up a phonebook and dialing prospects without knowing anything about them. Today, to even get a chance to pitch, you need to do your research first.
21 Ultimate Sales Pitch Tips To Close More deals (+3 Examples)
By following these tips, you can ensure that your sales pitch is clear and effective. 4. Explain the problem prospects are facing. Explaining the problem prospects face in your sales pitch helps establish a connection between you and your prospect. It shows them that you understand their situation and their needs.
The 7 Greatest Sales Pitch Examples We've Ever Seen
Instead, focus on your customer. "Our product is revolutionary" → "You'll save hours every week to focus on other areas of your business.". "Our customer service is fantastic" → "You'll never wait for a support rep". "We solve the problem by…" → "You'll never have to worry about those problems again.".
Examples of Sales Pitches and Ideas for the Perfect Pitching ...
A sales pitch is a brief, persuasive speech that highlights your product, communicates its significance, and persuades the buyer to buy it. In simple words, every time you talk about your product or service to a prospect, customer, or potential investor that is a sales pitch. Further, this method helps salespeople to connect with potential ...
The Sales Pitch: 17 Ideas for Creating the Ultimate Sales ...
No. 8: Create short and long versions of your sales pitch. The long version should run approximately 30 to 45 minutes and fill the majority of a 60-minute meeting you might have with a buyer. We recommend about three minutes per slide, so your long sales presentation should have between 10 to 15 slides in it.
24 Sales Meeting Topics (Plus Tips for Effective Meetings)
13 sales meeting topic ideas Use these sales meeting topic ideas to help plan your next team convention: 1. Lead generation One option for a sales meeting topic is to practice lead generation techniques. You can work on developing the process, language and resources that help the team generate more customers and potentially more revenue for the ...
6 Sales Pitch Examples & Ideas That Will Inspire You
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10 Perfect Sales Pitch Examples You Can Use
A sales pitch is a line of dialogue, monologue, or written speech designed to persuade someone to purchase a product or service, or accept an idea. The primary goal of a sales pitch is to explain the benefits of a product or service in such a compelling way that the listener is convinced to make a purchase or take a desired action.
6 sales pitch examples for selling the deal
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Sales Pitch Ideas That Inspire Your Prospects
The sales speech usually presents the product in a way that attracts attention. That is the reason why some people use sales pitch ideas for speech class. It is a selling technique necessary for every successful entrepreneur. Source. Reasons to Use Sales Pitch. Of course, the primary goal of any sales pitch is to attract potential customers.
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7 Types of Slides to Include In Your Sales Presentation. The "Before" picture: No more than three slides with relevant statistics and graphics. The "After" picture: How life looks with your product. Use happy faces. Company introduction: Who you are and what you do (as it applies to them).
20 Key Sales Meeting Topics and How to Prioritize Them
4. Customer Insights and Feedback. Understanding your customers' needs, pain points, and feedback should be at the forefront of your priorities, as this guides your team in the right direction. Sales meetings provide an opportunity to discuss valuable customer insights and how to address them effectively.
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List of Business Speech Topics. Persuasive. Your business will fail if you do not have good people skills. In business both short and long-term goals are important. Introverts are better entrepreneurs. Market research is a key to starting a business. Every business person needs a mentor. You must have a business plan.
15 Powerful Persuasive Speech Examples to Inspire Your Next Talk
Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting. When preparing to give a persuasive speech, always choose a topic or cause you're interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to ...
Best 4th of July sales including mattress, appliance and tech deals
Cozy Earth: Get up to 25% off sitewide as part of the brand's 4th of July sale. Sobel Westex : Robes and towels up to 25% off for the brand's summer sale event. Hotel Collection : Up to 65% off ...
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How to answer: Share your experience with sales cycles, such as which ones typically work best for you and why. Explain how your sales background aligns with the company's sales process. For example, if you're applying at a firm that does B2B sales and you have experience with long and complex sales cycles, be sure to talk about this.

10 Sales Pitch Examples to Boost Your Close Rate

Table of Contents

5. Follow the Rule of Three

9. Show Supporting Data

Want to learn from the masters?

Identify the issue

Communicate your value proposition

Explain the process

Establish trust

Initiate a conversation

10 best sales pitch examples to increase sales

16 sales process templates for B2B pipelines

4. Use Flattery (If It’s Genuine)

8. Acknowledge the Prospect’s Emotions

Address common objections

Offer a personalized solution

Demonstrate ROI

Craft a compelling sales pitch and close more deals

Nutshell is flexible enough to fit every sales model.

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Introducing Pinned Notes: Keep the Most Important Information Top of Mind At All Times

How to Set Quotas That Don’t Sink Your Sales Team

Nutshell Announces Lead Channels and Attribution Report

Examples of sales pitches and ideas for the perfect pitching strategy

What is a sales pitch?

Storytelling: The foundation of your sales pitch

The problem you solve

Highlight the pain

Share the upside and a new way of doing things

Position features as superpowers

Champion your customers

Four good sales pitch examples (and which you should use)

1. Cold calling

2. Email outreach

3. Social selling

4. Elevator pitch

How to create engaging sales pitch content

Customize the content

Visualize data and key points

Share your history

Inject some humor

Be succinct

Add more content for internal sharing

Tips for delivering a bulletproof sales pitch

Get a deeper understanding of your prospect

Use simple, concise language

When conducting demos, focus on the critical features

Practice confident body language

Prepare for objections

Lead the conversation to the next stage of the relationship

How to make a sales pitch: What we’ve learned

Sales pitch strategy in review

Driving business growth

Recommended

Win-win situations in sales: creating value for both sides

13 examples of sales collateral you need to drive revenue

7 steps to putting together a brilliant sales demo

14 Sales Pitch Examples: How to Create a Sales Pitch That Converts

What does a good sales pitch look like?

Highly researched

Call to action

Creates a sense of urgency

What NOT to include in a sales pitch

Sales cliches

Too many technical details

Promises you can’t keep

14 sales pitch examples to inspire your next pitch

1. Quick win for {{company}}

2. Solution for [[challenge]]

3. How do you handle [[problem]]?

4. Showcase {{company}} to 730K+ potential customers

5. {{first_name}} check out your new cancellation flow

6. Sales team goals

7. Quick question on {{company}} {{first_name}}

8. Available for a chat?

9. Let's build your A-team

10. Help with [[problem]]

11. Hi {{first_name}}, quick question

12. [[problem]] solution

13. {{company} + [[your company]]