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How to Write a Business Plan Cover Page Complete Guide with Examples

Fill the form to download business plan cover page examples.

A business plan cover page may not come to mind when you think of writing your business plan. Although it’s traditionally one of the last sections of a business plan, it’s one of the most crucial.

Your business plan only has one chance to make a good impression on your reader. The cover page of a book or business plan can easily make a person make a decision.

In this article, we will explain the importance of business plan cover pages and provide a step-by-step guide to help you create your own cover page for your business plan. See our real world business plan examples to see what should be included in the other sections of your business plan.

What is a business plan cover page?

The cover page of a business plan summarizes all the important aspects of the business and serves as an introduction to the full business plan. Bankers and investors can quickly determine the purpose of a business plan by viewing the cover page.

You should include the name of your company, your logo, addresses, and other information that identifies your business. This is the first page of your plan, so it should look professional, visually pleasing, and informative.

What is the purpose of a cover page?

The purpose of the cover page is to communicate what the document enclosed is and to provide information that enables a reader to contact you about your business.

Make sure your business plan’s cover page is visually appealing, free of errors, and concise to set the tone for its content.

A strong business plan cover page should be simple, clean, and powerful. Don’t clutter your cover page with details about how your business will operate. Save those details for the executive summary .

Whether you are writing a business plan , marketing plan, or proposal, the business plan cover page is an essential part of your plan. Read on to find out which elements your business plan cover page should contain and how to design it for maximum impact.

What to Include in the Business Plan Cover Page?

Although there are no specific rules regarding what should be included on your business plan cover page, we have prepared some essential information that you should not overlook.

Company logo

• Business name
• Document title
• Tagline (optional)
• Contact information and address
• Completion date
• Confidentiality statement

Now let’s look at each of these elements in greater detail so you know what you need to include on your business plan cover page.

1. Company Logo

Use a neat, clean, high-quality logo to make your business plan cover page look professional. The logo should be placed at the top of the page.

The image should be large enough to see details, but not so large that it becomes a distraction. Brand identity begins with your logo. The company logo is the first and most significant section that will capture your readers’ attention immediately.

People are 90% more likely to remember your logo if you place it in the top left corner.

2. Business Name

After the company logo, your company name is the second most important section of your cover page as you want your reader to remember your company name as they read the document.

To make your company name stand out from the rest of the information on the business plan cover page, you should use a readable, bold font that is the largest font on the page.

Please keep in mind that if your company logo includes your company name, you can remove either your company logo or name from the cover page.

You can download 50+ Free Business Plan Templates here that include not only pre-built cover pages but also provide step-by-step guidance in the creation of your entire business plan.

3. Document Title

Plan titles tell the reader immediately what the document is about, whether it is a business plan , marketing plan, expansion plan, recovery plan, or anything else.

It is commonly referred to as a “Business Plan,” but you can also customize it by saying “Five-Year Business Plan” or “Merger Business Plan” if you want to outline more specific objectives.

The title of the plan should be large and prominent on the cover page. Readers should know the purpose of the document immediately.

Increase readability by using a clear, bold font, such as Times New Roman, Garamond, or Arial. It may be difficult to read script lettering and doesn’t appear professional.

Please Note: Make sure your name isn’t more prominent than your business plan title cover page.

4. Tagline (optional)

Business owners sometimes use taglines to describe what they do and how they’re different. It’s optional, but you can also include a catchy slogan or motto describing your business.

A tagline becomes an essential part of your cover page if you want your reader to immediately understand what you do.

Generally, your business plan will be more interesting to investors or readers if the tagline is memorable. A business tagline is a short catchy marketing slogan that signifies your brand or company name, as well as other important aspects of your business.

Create a tagline by describing what you do in a few words. Put your tagline under your company logo on your cover page so readers understand what you do immediately.

5. Contact Information and Address

“Prepared By” contains contact information the reader can use to contact the person. It includes information about the company’s mailing address, phone number, e-mail address, and website.

To make investors aware of where to direct their inquiries, include your name as the business owner as well as the names of any partners or executives.

Try to center this information on the page to maintain consistency in formatting. As long as the information is clearly visible and readable, you may use a smaller font size than you used for the company name and title.

6. Completion Date

When was this plan written? The date is important to readers, so include it (month and year are sufficient).

Under the contact information, write the year (or the year and month) in which the business plan was finalized and published. It’s a good idea to update your business plan throughout the year if you’re including the month, so readers don’t think it’s old.

It is important to note that your company name should appear more prominently than your title and date. Depending on your business plan’s writing style, you may spell out the date, like Jan 20, 2023, or write it numerically, like 20/1/23.

Dates should be formatted consistently throughout the document. To maintain consistency, center the text and use the same font size as your address and contact information.

7. Confidentiality Statement

Adding a confidentiality statement to your cover page protects your idea from being disclosed. It is not required, but you may want to include a confidentiality statement on the cover page, or just text “Confidential” to emphasize that this is a confidential document such as the following:

Example of Confidentiality Statement

It is understood that the information provided in this [Company’s Name] Business Plan is totally confidential, and the reader undertakes not to disclose any aspect of it without the express written consent of the business owner.

How to write a business plan cover page that captures investors' attention?

• Keep it concise and to the point: Investors are busy people, so they don’t want to read a long and rambling cover page. Keep your cover page brief and to the point, highlighting your key business strengths and unique selling points.
• Use clear and concise language: Avoid using jargon or technical language that your target audience may not understand. Use clear and concise language to communicate your business vision and goals.
• Highlight your key business strengths and unique selling points: What makes your business unique and different from the competition? What are your key strengths? Highlight these things on your cover page to grab investors’ attention.
• Make sure your cover page is visually appealing and professional: Your cover page is the first thing that potential investors will see, so it’s important to make a good impression. Use a professional design and layout, and avoid using too many colors or fonts.
• Proofread carefully for any errors: Typos and grammatical errors on your cover page will make you look unprofessional. Proofread your cover page carefully before submitting it to any potential investors.

What are some creative business plan cover page design ideas?

• Use high-quality images or graphics that are relevant to your business: Images and graphics can be a great way to add visual interest to your cover page and make it more engaging for potential investors. Choose high-quality images or graphics that are relevant to your business and that will help to communicate your brand message.
• Use a unique and eye-catching font scheme: Your cover page should stand out from the crowd, so use a unique and eye-catching font scheme. Avoid using overused or generic fonts.
• Use your company colors and branding to create a cohesive look: Your cover page should be consistent with your overall branding. Use your company colors and fonts to create a cohesive look and feel.
• Keep your design simple and elegant: A simple and elegant design is often the most effective. Avoid cluttering your cover page with too much text or too many images and graphics.

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What makes a great cover page for a business plan

Formatting should be consistent.

Messy or unprofessional cover pages can create negative perceptions in your readers’ minds before they even open your business plan.

The cover page of your business plan is the first impression of your company, so your logo, fonts, and brand colors should all work together to capture the reader’s attention.

Follow these best practices to create a cover page that stands out:

Keeping your cover page neat and consistent will allow your reader to perceive your organization and professionalism. Use consistent formatting through

• Maintaining equal spacing between characters and lines
• Choosing fonts that are similar or identical
• Make sure each line of your cover page is centered

When it comes to fonts, it’s best practice to stick to one type of typeface, such as serif or sans serif. It’s also important to choose fonts that are simple, easy to read, and represent your brand.

It is important to ensure your business plan’s cover page is free of spelling and grammatical errors. Make sure you proofread your document several times before publishing the final version, and ask others to review it as well.

The less the better

In your business plan executive summary , you will summarize its contents. The cover page should not do the same. It is also unwise to create a business plan cover that is graphically complicated because the information will be difficult to discern. A strong business plan cover page should be simple, clean, and powerful.

Make use of the color scheme of your company

Color plays a crucial role in establishing your brand’s credibility and trustworthiness. Choosing the right brand color will reveal more about your business than you could ever imagine.

In addition, using the right colors can enhance your brand value by creating a strong visual identity. To make your business plan more appealing, your brand color should be incorporated everywhere, such as titles, subtitles, features, images, etc.

Ensure the colors don’t distract from the important information and consider coordinating them with your company’s brand or logo.

Colors represent 90% of your brand’s personality and elicit the right emotions from your customers, so choose colors that represent your brand’s personality and evoke the right emotions.

When it comes to choosing a logo, simplicity is key. Try to create something that represents your brand and speaks to your audience without being too busy (in other words: white space is your friend).

It’s also important to remember to be practical: your logo should look good in any medium, size, color, and even time period. Beyond your business plan cover page, you’ll need it for your social media, marketing material, or labels.

Download Pack of 6 Business Plan Cover Page Examples

We will show you some real-world business plan cover page examples so you may know how to design your own.

Download Business Plan Cover Page Templates

Here are a few business plan cover examples to illustrate the structure and format. Download and customize it according to your needs.

Business Plan Cover Page Example 1

Business Plan Cover Page Example 2

Business Plan Cover Page Example 3

Business Plan Cover Page Example 4

Business Plan Cover Page Example 5

Business Plan Cover Page Example 6

If you’re not confident in your ability to create a business plan on your own, or if you simply don’t have the time to do so, Wise Business Plans can help.

Our expert business plan writers have years of experience crafting comprehensive plans for businesses of all sizes and industries. We’ll work with you to understand your unique vision and goals, and we’ll create a customized plan that outlines your marketing strategy, target market, financial projections, and more.

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How to Design a Cover Page for a Business Plan?

Business Plan Cover Pages

• April 12, 2024

Many entrepreneurs spend hours preparing and writing their business plans. However, do not pay much attention to the cover page. This is a big mistake.

The business plan cover page can create a strong first impact. It sets the platform for how investors or readers will engage with your document.

In this article, we will understand the importance of a cover page and how you can design one yourself.

What is a Business Plan Cover Page & Why is it Necessary to Design it?

The cover page is an integral part of the business plan. It is the first page of your business plan that highlights the key information of your company like a company logo, company name, address, and other key information.

By looking at the business plan cover page, a banker or investor can get a quick idea about the purpose of the presented document.

Your business plan cover should be neat, clean, attractive, and professional enough to draw your reader’s attention.

Whether you are writing a business plan, marketing plan, or business proposal , the cover page is an essential part of all.

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What to include in the Business Plan Cover Page?

There is no specific rule about what to include and what not on your cover page. But we have prepared some essential information that you should not miss including in it.

1. Company Logo

Your company logo will be the first and most essential section that will draw your reader’s attention immediately, so you must include your company logo on your cover page.

A neat-clean, high-quality logo should be used to make your business plan cover page look like a professional cover page. It should be placed at the top of your business plan cover page.

Placing the logo on the business plan cover page sets a strong brand association that focuses a reader’s attention throughout the document.

2. Company Name

The second most important section of the cover page after the company logo is your company name. You will always want your reader to remember your company name through the document reading process.

Your company name font should be readably bold and should be the largest font on the page so that it stands out from the rest of the information on the business plan cover page.

3. Business Tagline or Motto

A business tagline is a short catchy marketing slogan that is usually written with a company name or brand and is also sometimes used to indicate key features of your business. Some businesses use a tagline to show what they do and how they are different from the competition.

If you want your readers to understand your business, then a tagline plays a crucial role. Usually, a memorable tagline can excite an investor or reader that they will take a special interest while reading your business plan.

4. Branding Color

Brand color is most important in establishing trust and confidence in your customers. Your brand color will speak more than you can think about your business. Also, the right use of colors can increase your brand value by creating a strong visual identity in the industry.

Most successful companies have a strong association with their logos and brand colors. Their colors always tend to reflect their branding, even when they don’t include any text on them.

Brand color can help in establishing trust and familiarity by evoking the right emotions in your reader’s brains and sending the right message to them. Also, your brand color should be integrated into your business plan everywhere, like titles, subtitles, features, images, etc to make your business plan template more attractive.

5. Plan Title and Plan Year

The plan title will give a clear idea about what the presented document is about, whether it is a business plan, marketing plan, business expansion plan, recovery plan, or anything else.

The plan title is the notable feature of the cover page and should be in large font size. Immediately, the reader should know the purpose of the presented document.

There is no rule about which should be of the largest font size, “Company Name” or “Plan Title” as both have their benefits. It is the owner’s choice to decide what they want to highlight on the cover page for their document.

Also, readers will want to learn about what is the business plan creation time or what will be the execution time for the presented document. Thus it is important to specify the plan year on your cover page.

It should be written relatively in a smaller size and frequently below the plan title.

6. Prepared By

The “Prepared By” section is used to specify who is presenting the document and it should be the name of the company CEO, President, Owner, or sometimes another key person.

This information will help the reader to know about the key person in the company and whom they should contact in the case for more information.

7. Contact Information

Contact information contains the information reader can use to contact the person specified in the “Prepared By” section. This information includes the company’s physical address, phone number, email address, and company website .

Contact information should always be on the business plan cover page. It lets the reader learn who is presenting the document and how to contact that person.

8. Confidentiality Statement

While it is not required, you may want to include a confidentiality statement on the cover page. Or just state “Confidential” to let the reader know that this document is confidential and not directed to share with others without the owner’s consent.

The confidentiality statement on your cover page will look like this:

Example of Confidentiality Statement

Tips to make a cover page remarkable.

Now, that you know what to include in a cover page of the business plan, let’s see how to make it memorable:

Check the formatting

Before presenting or submitting your business plan to the readers, make sure the formatting (spacing, fonts, size, color) everything is consistent. This will increase the readability and help your audience to understand the things you want to deliver.

Keep it all simple

Keep your cover page for a business plan free from any clutters. The design should be classy and elegant. It should sync with the goals of your business. Ensure consistency by using the same brand color for both your business’ branding and cover page.

Review—Re-review

Double-check the cover page for any typos or grammatical errors. The better option is to have another person review it. This way, he/she will find the mistakes that you might be missing out on.

How to Design a Business Plan Cover Page?

Upmetrics gives you a beautifully designed business plan cover page template with no work on your side. Industry experts recommend our cover pages. Thus, you can trust us for your cover page without any doubts.

You can use a cover page theme that suits the personality of you and your business. Upmetrics comes with professionally designed cover pages that immediately transform the reader’s plain business plan reading experience into an interesting opening.

Upmetrics provides a feature where you can control which information and section you want to highlight on the cover page. Also, you can remove any section that you feel is not necessary for your cover page.

We also allow you to upload your own custom cover page design, so you can personalize your business plan with the cover page of your choice. So, wait no more, and start designing your cover page!

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Frequently Asked Questions

Does a business proposal have a cover page.

Yes, a business proposal includes a cover page. The cover page is the first impression of your proposal and should include key information, such as the title, company name, date, and logo.

The cover page can make your business proposal look more professional as it sets the tone for the proposal. 

What three aspects must be included in the cover page?

The three main things to include in a cover page of a business plan are:

• Clear title: It should be focused on the main topic of the plan & business idea.
• Contact information: Include the name of your company and the ways to contact you.
• Date: Readers would want to know the execution time and the timeline of the business plan.

What is the best format for a cover page?

A business plan cover page is the first thing that your potential investors will see. So, the best format for a cover page is to keep it simple & clean so that it draws your audience’s attention to read the whole business plan.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to write your business plan cover page

When you think of putting together your business plan , the business plan cover page may not be the first thing that comes to mind. While it’s traditionally one of the last sections you create in a business plan, it’s one of the most important.

Definition: What is a business plan cover page?

The cover page of a business plan is used to give an overview of all the key information of your business. This includes your company name, logo, address, and any other information that may define your business. It's the first page of your plan, so it should look professional, visually pleasing, and informative.

When potential investors or banks read a business plan, their first impression is the cover page—but don’t overthink it. A business plan cover page is meant to be simple and straightforward, with some important contact information and, more importantly, your logo.

Use this breakdown to find out what the purpose of your cover page is, which elements you need to include, and how to structure it to maximize your impact:

What is the purpose of a cover page?

Your cover page exists to communicate what the enclosed document is and to provide the necessary information for a reader to contact you about your business.

The appearance and quality of a business plan cover page will set the tone for your business plan’s content, so make sure it’s visually appealing, free of errors, and concise.“ Simple, clean and powerful are the three goals of a strong business plan cover,” suggest the experts at Growthink . Don’t clutter your cover page with details about how your business will operate—save those important details for the executive summary .

What should you include on a business plan cover page?

To keep it simple, your business plan cover page should include:

Company logo

• Document title
• Business name
• Business address and contact information
• Business plan completion date
• Confidentiality statement

How should you format a business plan cover page?

Once you know what information belongs in this section, all that remains now is to organize it. If you need some further guidance, these downloadable templates can streamline the process of drafting a cover page—and the rest of your business plan, too.

1. Company logo

Add a high-resolution thumbnail of your logo at the top of the cover page. This will help establish a brand identity and allow readers to connect visually to the business right from the start.

Hot tip: people are 89% more likely to remember your logo if you put it in the top left corner.

Give the logo some space and then include the words “Business Plan” in a large, bold font. You can also frame the title as “Three–” or “Five–Year Business Plan,” if you intend to make those kinds of financial projections in the document.

3. Business name

Beneath the title, write your company name in a bold font. This should be the most noticeable and prominent feature on the page, so choose a large typeface.

4. Tagline (optional)

This part is optional, but you can also include a catchy slogan or motto that describes your company and what you do.

5. Address and contact information

Under the company name, include your business’s physical address and website if you have one. Provide the details necessary for interested parties to contact you, such as a phone number and email address.

It’s also helpful to include your name as the business owner and the names of any partners or executive officers so that potential investors know where to direct their inquiries.

6. Date of completion

Below the contact information, write the year (or year and month) in which this business plan was finalized and issued. If you’re including the month, it’s a good idea to update it throughout the year as you send out your business plan so readers don’t assume it’s outdated.

7. Confidentiality Statement

At the bottom of the page, include a sentence to the effect of:

“This document contains confidential and proprietary information created by [business name]. This document is issued exclusively for informational purposes and should not be reproduced without the consent of [business name].”

Adding this confidentiality statement offers a protective measure against the disclosure of your business idea , according to this cover page guide .

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Cover page design

Now it’s time for the finishing touches: the actual design of your cover page. Your business plan’s cover page gives the first impression of your business, so your company logo, fonts, and brand colors should all work together to make people want to read more.

Brand colors

90% of a customer’s impression of your business comes from the brand colors you choose, so it’s important to choose colors that represent your business’s personality and elicit the right emotions from your readers.

Don’t know where to start? Grab a pen and paperand write down three emotions you want your customers to feel when they think of your brand. Now you can brainstorm some colors that represent those emotions. For example, you might choose blue if your product is associated with reliability, or yellow if your product is supposed to make your clients feel happy. It’s safer to only choose 2-3 colors , including black, for your color scheme.

You can also analyze the competition and choose colors that help you stand out. Canva has more detailed instructions on how to create your brand color palette .

When it comes to fonts, it’s best practice to stick to one type of typeface, such as serif or sans serif . It’s also important to choose fonts that are simple, easy to read, and represent your brand.

Serif fonts give off the impression that your brand is trustworthy and dependable, and work great for more traditional businesses, like law practices. “Serif fonts have been widely used in books, newspapers, and magazines, which is why they remind us of more classical, formal and sophisticated themes—think of Old English and Roman scripture,” Robyn Young, founder of branding agency robyn young & co, told Canva .

But if you’re going for a more contemporary and youthful feel, then sans serif is the way to go. “Brands that want a modern aesthetic that scales well at different sizes and is easy to read on screens are going to choose sans serif for their main branding elements,” said Young .

When it comes to choosing a logo, simplicity is key. Try to create something that represents your brand and speaks to your audience without being too busy (in other words: white space is your friend).

It’s also important to remember to be practical: your logo should look good in any medium, size, color, and even time period. Beyond your business plan cover page, you’ll need it for your social media, marketing material, or labels.

Business plan cover page examples

To further illustrate the structure and format of a business plan cover page, we’ve compiled a few cover page template examples. The first example from officetemplatesonline is simple but attractive and effectively emphasizes pertinent information. The next cover page example is from a fictional clothing store . They usea pop of color to instantly tell you about their brand personality.

Keep your business plan cover page simple

As you prepare to write your business plan , remember to keep your cover page simple and concise. With your logo, business name, and contact information, you’ll introduce the reader into your business plan quickly and easily—and set yourself up for success as a result.

Just don’t forget to proofread and keep an eye out for typos!

Business plan cover page FAQs

How can businesses make sure their business plan cover pages stand out to investors or lenders.

You can spice up your business plan cover page by including elements that’ll grab the attention of investors or lenders. Beyond basic contact information and a logo, you could include compelling visuals, like graphics or images that represent your business or industry. You could also highlight key achievements or milestones to showcase your potential for success

Are there any specific rules or tips for designing a business plan cover page that make sure it matches a business’s brand?

When designing a business plan cover page, it's key to align it with your business's brand identity. This means choosing colors, fonts, and imagery that reflect your brand's personality and values. Following industry standards for design and layout can help ensure professionalism while still allowing for creativity that helps your business stand out.

How can a business use their cover page to show their business strategy?

Your cover page can serve as an opportunity to convey important aspects of your business strategy or unique value proposition. Beyond listing basic details, you could include a brief mission statement or tagline that summarizes your business’s purpose or competitive advantage. Additionally, incorporating visual elements or a brief narrative about your business's story can help show off its identity and vision.

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Everything You Need to Know About a Business Plan Cover Page

An integral but potentially overlooked part of a business plan is its cover page. Business plans work to secure financial resources and partnerships, while driving a business towards growth and expansion. As such, a business plan aims to create a brand with an established reputation. If done right, a cover page for a business plan acts as a preview and builds a positive impression that will benefit a business in various ways.  

What is a Cover Page?

A business plan cover page serves as a one-page introduction to a comprehensive business plan, capturing the main points of an organization. It includes basic company information, similar to a title page, and allows readers to immediately determine a business plan’s purpose with one look.

Purpose of a Cover Page

An effective business plan cover page exhibits an excellent quality, design, and a professional tone that aligns with a business’s goals and ideas. With this, the cover page communicates the essence of a business plan, while also outlining contact information that enables readers to reach out to the business and owners themselves. 

New businesses or even reputable organizations may benefit from well-designed and detailed business plan cover pages. The cover page is an essential first impression that pushes readers, and investors alike, to read through the entirety of the business plan. Below summarizes the significance of a business cover page:

• Effectively convey the content of a business plan
• Provide concise and straightforward business details
• List contact details for readers’ reference
• Establish an overarching tone for the business plan

Elements of a Good Business Plan Cover

Here are some key components that good cover pages should include:

Business Plan Title

Cover pages do not exist for business plans only. Cover pages can be used in marketing plans, strategic plans , and other documents. Including a business plan title in the cover page communicates what a document is about, at a glance. A business plan title will boost a business plan’s readability by using clean and striking fonts like Arial. It is best to avoid script font styles, such as Lucida Writing, since they reduce the professional appearance of the business plan.  

Company Name

The company name or business name should be the most noticeable element in the cover page. Formatting the company name using bold and large typefaces makes it stand out. This pushes the business name to be stuck in the readers’ minds.

Business Logo

The business logo should be simple but memorable. It is best to match it with the company’s color scheme and include relevant features that refer to the business’s brand identity. The logo is usually placed at the top most part of the business plan cover page.

A tagline or slogan will catch the interest of business plan readers since its focuses on immediately describing a business’s activities and how these differ from their competitors. Take note that this is a discretionary element but a welcome addition to the cover page as signifies a business’s brand, similar to a logo.

Contact Information

The “presented by” or “prepared by” portion of the cover page presents contact information a reader can refer to when reaching out to a business. Contact information may include a business’s phone number, e-mail address, website, or mailing address. Investors know where to direct their queries if the contact information also includes the names of the business owner, partners, and other key contacts. The cover page should place the contact information at the center and make it readable even in a smaller font size.

Completion Date

Placing the month and year of completion in the cover page is vital information that informs the readers when a business plan was accomplished and reported. It is ideal to keep the completion date at the same font size of the contact information to channel consistency in the business plan.

Confidentiality Statement

A business plan confidentiality statement safeguards the business concept from being spread outside of its intended use in the business plan. A short statement or even placing the world “confidential” in the cover page will place emphasis on the business plan’s confidentiality.

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How to Design a Business Plan Cover Page

To design a powerful and creative business plan cover page, it is best to consider the following guidelines:

• Be consistent : The cover page’s formatting should exhibit consistency. The colors, design, and fonts of the cover page should work in harmony to create a good impression and catch readers’ attention. Proofreading further ensures that the cover page will avoid grammatical and spelling errors that may cause a negative impression from a business plan’s readers.
• Less is more: A creative business plan cover page does not entail complicated and intricate graphics. A simple page that neatly and clearly lays out relevant business information creates more impact than complex designs.
• Establish a brand : Since the cover page is a reader’s first look at a business plan, it should communicate a brand’s personality and pique the interest of its readers. There are various applications and techniques to developing a successful business plan cover page.  In recent years, entrepreneurs have adopted a growing design platform, Canva , and other applications such as Adobe , to utilize cover page business plan templates or to create cover pages from scratch. Keeping a uniform color scheme helps with building a business’s brand and crafts a strong visual identity that will resonate to its audience. Colors should blend in the cover page instead of taking away the attention from the business plan. 

Business Plan Cover Page Examples

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How to Design a Cover Page for Your Business Plan

Paula Kehoe

Reviewed by

December 22, 2021

This article is Tax Professional approved

If you're starting a new business or growing an existing one, it’s critical to have a successful business plan to guide your decisions.

I am the text that will be copied.

Why? A good plan helps you understand your business expenses and cash flow, and it can lay out your goals and track milestones along the way. It’s also important if you’re applying for a loan or approaching potential investors who may be interested in your future business.

That means when you’re writing your business plan, you have one chance to make a good first impression and catch your reader’s attention. It takes a lot of research and planning, but after you’ve finished the hard work of compiling the contents of your plan, you’re still not done. Your business plan’s cover page may seem like an afterthought, but it shouldn’t be. As they say, never judge a book by its cover, but that’s precisely what happens when it comes to business plan cover pages.

A glimpse at the cover page can be enough for someone to decide if they want to pay attention to your business or ignore it. So, before you distribute your business plan, design a cover that stands out and entices interested parties to find out more about your company.

Helpful resource: How to Write Your First Business Plan

What is a business plan cover page?

Think of the cover page (also called a title page) as a welcome mat that leads to your full business plan. It’s meant to be simple and highlight the legal information of your business like a company logo, company name, address, contact details, and other key information.

The quality and appearance of the cover page may influence the perception of the material that follows in your plan—and the credibility of your business. If you want to spark the interest of prospective investors or lenders, you need to make sure that it’s professional, informative, and easy to read.

What is the purpose of a business plan cover page?

The main purpose of any business plan cover page is to inform and enhance your report. Your cover page should communicate a little about the business plan itself and provide the necessary information for a reader to contact you about the business you’re spotlighting.

Keep the cover page concise and focus only on the introductory basics. There’s no need to get into the weeds here. Instead, save those details about how your business will operate for the executive summary, which underlines the most crucial pieces of your plan, such as your short-term and long-term goals.

What should you include on a business plan cover page?

There are no hard-and-fast rules about what to show on your business plan cover page. But there are a few standard elements you should consider adding. Once you know what information you want to use, you just have to arrange it.

1. Document title

Often, the title of these documents is merely “Business Plan.” But you can also customize it with “Five-Year Business Plan” or “Business Acquisition Plan” if you want to outline more explicit goals of your business plan.

Use a clear, bold font to increase readability, like Times New Roman, Garamond, or Arial. Avoid script lettering as it doesn’t come across as professional and may be challenging to read.

2. Business name

Add your company name below the title of the document. Use the same font of the title, but increase the font size slightly, so it stands out. Your company name is a significant part of the cover page, so use sharp, bold text that’s big enough to read clearly. Also, center your company name a few spaces below the title to continue a clean and consistent appearance.

3. Contact information

Below your company name, include a physical address, phone number, email, website, and other details about your business. You can also add a section titled “prepared by” to list your name and credentials, as well as the names of partners or collaborators, so readers know where to direct their inquiries.

To keep consistent formatting, center this information on the page. You can use a smaller font size than you used for your company name and title, as long as the information is clearly visible and legible.

4. Date of completion

Under your company’s contact information, include the month and year you completed your business plan. Use the same font size as your address and contact information, and center the text for consistency.

5. Company logo

Your logo is the foundation of your brand identity. It can draw interest and pique the curiosity of your audience. If you have a high-resolution thumbnail of your company’s logo, add and center it at the top of the page. The logo should be large enough that readers can easily see details, but not so big that it’s a distraction from the rest of the content.

6. Business tagline

Some businesses use a tagline to show what they do and how they’re different from the competition. Think Nike’s “Just Do It” or Dollar Shave Club’s “Shave Time. Shave Money.”

If you have a tagline, add it to your cover page under your company logo so readers understand straight away what you do or how you do it. A memorable tagline can excite an investor so that they’ll take a special interest while evaluating your business plan.

7. Confidentiality statement

At the bottom of your cover page, add a brief confidentiality statement to protect your business’s intellectual property or sensitive information. This may prevent others from disclosing your business plan without your permission.

For this section, use a slightly smaller font size, but try to make sure the text is still visible. Here’s an example of a typical confidentiality statement:

“This document contains confidential, proprietary information created by (your company’s name). It is issued exclusively for informational purposes and should not be reproduced without the consent of (your company’s name).”

Business plan cover page templates

Looking to create a standout cover page? There are dozens of professionally-designed business plan templates, including cover pages, available online. You can download and customize these in a matter of minutes.

If you need help getting started, try one of these:

• Microsoft Word
• Business in a Box
• MS Office Templates

You might even be able to adapt one of Canva’s proposal templates to suit your needs.

How to make your business plan cover page stand out

A cover page that’s messy or unprofessional in any way can create negative preconceptions in your reader’s minds before they even look at your business plan.

Set yourself up for success with a cover page that stands out by following these best practices:

Use consistent formatting

Inconsistent formatting can turn a stable document into chaos. Try to stay consistent when using styles and line spacing. Make sure your fonts are complementary, and don’t select too many—that could be overwhelming.

Proofread it

Because your cover is the first page of a business plan, it’s important to ensure there are zero spelling typos or mistakes within your content. Carefully proofread your document before distributing the final draft and ask someone else to read your work. Having a second set of eyes can smooth out any rough spots and save you potential embarrassment.

Show your brand’s personality

The design elements (color scheme, font type, images) you use can create a memorable, bold statement for your cover page that’ll make a positive impression on your audience. Still, do keep it professional. Coordinate the colors with your company’s logo or brand, and be sure the elements don’t distract from the important details on the cover page.

How Bench can help

While we can’t design a beautiful business plan cover page for you, we can help you out with the contents of that plan. Bench is America’s largest professional bookkeeping service for small businesses. We can handle your bookkeeping and tax filing for you while you focus on starting and running your business. Even if you’re pre-revenue , you need a solid bookkeeping setup—plus, reliable bookkeeping can give you the numbers you need to prove to investors that you’re a good bet.

Even if you aren’t using your business plan to seek funding, including your financial projections offers major benefits. By looking into the future of your business, you can make plans for growth and set realistic goals to reach along the way. Get started with our guide to financial forecasting .

Make a great first impression

Although your business plan cover page has a big job to do, it’s meant to be simple and straightforward. With just a few business details, like your company name, logo, and contact information, the cover page is your first opportunity to stand out and persuade readers that you’re worth the investment.

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Creative Cover Page Examples for Business Plans

Starting off with a well-crafted cover page can significantly impact the overall presentation of your business plan. It’s not just a mere formality; it serves as the very first impression potential investors and stakeholders will have of your business. This primary visual touchpoint needs to articulate professionalism, clarity, and a thorough understanding of your business objectives. Therefore, dedicating time to design an appealing cover page can enhance the credibility and appeal of your business plan.

In essence, a cover page example for a business plan should be meticulously structured to include key elements that effectively communicate the essentials of your business. An engaging cover page can pique interest and invite readers to delve deeper into the document. It acts as a snapshot that reflects the essence of your business, hinting at what lies within. Therefore, understanding the components that make an impactful cover page is crucial for setting the right tone for your business plan’s narrative.

Designing an Effective Cover Page Example for a Business Plan

Creating a powerful and effective cover page for a business plan is a vital component that can set the tone for your entire document. This cover page serves as the first impression and needs to convey professionalism, clarity, and an understanding of your business objectives. Here’s how to design a compelling cover page that captivates investors and stakeholders alike.

Essential Elements of a Cover Page

A well-structured cover page should include several key elements. These components work together to provide a clear, engaging snapshot of your business plan:

• Business Name: This should be prominently displayed. Use a bold font to ensure visibility.
• Logo: Including your company logo helps establish branding. Ensure it’s high-quality and placed where it can stand out.
• Contact Information: Always include a phone number, email address, and possibly the website. This should typically be positioned at the bottom of the page.
• Business Address: Including a physical address shows legitimacy, especially for traditional investors.
• Date: Adding the date when the plan is submitted helps keep records organized and shows the relevancy of the document.
• Tagline or Slogan: If applicable, a catchy phrase representing your business can give potential investors a quick feel for what you offer.
• Confidentiality Statement: For sensitive business information, consider adding a brief confidentiality notice that informs readers about the limitations of sharing your plan without permission.

Design and Layout Considerations

The design of your cover page affects not just its aesthetic appeal but also its effectiveness in conveying your brand identity. Here are aspects to keep in mind:

• Color Scheme: Choose colors that reflect your brand. Consistency in color usage throughout the business plan creates a cohesive look. Ensure readability by using contrasting colors, especially for text.
• Typography: Use professional fonts for all texts. Limit your choice to two, a versatile sans-serif for the headings and a more readable serif for the body text.
• Visual Hierarchy: Organize information logically so that the reader can quickly identify the most critical elements. The business name and logo should be the most prominent features.
• White Space: Don’t overcrowd the cover page. Adequate white space fosters a cleaner look and makes it easier for readers to digest information.

Sample Layout Example

Here’s a simple layout example to illustrate how to arrange your cover page effectively:

• [Your Business Logo]
• [Your Business Name]
• [Your Tagline or Slogan]
• ————————————————-
• Business Plan
• Submitted on [Date]
• Contact Information:
• [Your Name]
• [Phone Number]
• [Email Address]
• [Physical Business Address]
• Confidentiality Notice: This document contains confidential information… [Continue your notice here.]

Finalizing Your Cover Page

Once you have drafted your cover page, it’s time to review it thoroughly. Ensure that all details are accurate and current. A single typo could undermine the professionalism of your entire plan. Consider getting feedback from peers or mentors to assess the impact of your design. They can provide invaluable insights from an outside perspective.

Remember, your cover page is not just a formality; it’s the gateway to your business concept and the potential it holds. By investing time and thought into its design, you demonstrate the seriousness and dedication of your business, leaving a lasting impression on your audience.

Crafting an effective cover page example for a business plan involves thoughtful consideration of its elements and design. Prioritize clarity and professionalism to enhance your business’s chances of making a positive impact on potential investors and stakeholders.

Key Elements to Include on Your Business Plan Cover Page

Creating an impactful cover page is a vital step in preparing your business plan. This page serves as the first impression for potential investors, partners, or stakeholders, encapsulating the essence of your business. Here are key elements you should include to ensure your cover page stands out effectively.

Business Name and Logo

Your business name should be prominently displayed on the cover page. This is not just a formality; it’s the identity of your brand. Make sure to use a clear, professional font and larger size for visibility. If you have a logo, include it to enhance your brand recognition and convey professionalism. Placing the logo at the top left or center of the cover page is a common practice that attracts attention.

Business Address

Include your business address, as it provides a point of contact and credibility. This should be formatted neatly under your business name, ensuring that potential readers know where to reach you. Consider listing your physical address as well as your website, if applicable. Using a simple layout will keep the focus on your business information without overwhelming the reader.

Tagline or Slogan

If your business has a tagline or slogan, this can be a powerful addition to your cover page. A well-crafted tagline summarizes your business purpose or unique proposition in a few words and adds personality. Position this below your business name or logo to help paint a clearer picture of your brand’s mission and values.

Contact Information

Clearly provide your contact information such as phone number, email address, and website. This information is crucial for facilitating communication and showing that you are open to inquiries. Ensure that the font is legible and contrasts well with the background, so it’s easy to find.

Document Title

Clearly state what the document is. The most common title is “Business Plan,” but you may consider specifying it further, such as “Business Plan for [Your Business Name]”. Make the title stand out using a bolder font or larger size. This clarity not only assists the reader but also reinforces the purpose and significance of the document.

Date of Preparation

Including the date of preparation is essential to keep your business plan current. It signifies the relevance and timeliness of your financial forecasts, market analysis, and strategies. Place this date at the bottom of the cover page to avoid cluttering the main information about your business.

Confidentiality Statement

If your business plan contains sensitive information, consider adding a confidentiality statement. This can be a simple line stating that the document is confidential and should not be shared without permission. Having this statement highlights the seriousness of your business concept and establishes a level of professionalism.

Visual Aesthetics

Visual appeal matters immensely on your cover page. Use high-quality graphics and keep the overall design clean and professional. Pay attention to colors that reflect your brand’s identity; harmonious color schemes will enhance readability and attract the reader’s attention. Make sure that the spacing between elements is adequate, which contributes to a well-organized appearance.

Examples of Layout

Consider the following arrangement for your cover page:

• Top Section: Business logo and name
• Middle Section: Tagline, followed by the document title
• Lower Section: Business address, contact information, date, and confidentiality statement

This structured format allows for easy navigation and ensures that important details are not missed by the reader. You want your cover page to act as a gateway to the rest of your business plan, so clarity and organization are fundamental.

A well-crafted cover page is more than an introductory page; it is the first point of contact and communicates professionalism and clarity. Carefully consider each element’s placement and design to create a strong foundation for your business plan. With the right balance of information and aesthetics, your cover page will effectively represent your business and draw readers into your comprehensive plan.

The Importance of First Impressions: Business Plan Presentation

First impressions carry immense weight in any industry, particularly in business. When presenting a business plan, your audience’s initial perception can significantly influence their reception of your ideas. This impact stems not just from what you say but also from how you present your information. A polished and inviting cover page sets the tone, conveying professionalism and seriousness about your venture. This makes it a vital component of your overall presentation.

To highlight the importance of first impressions in your business plan presentation, consider the following elements:

• Visual Appeal: A well-designed cover page captivates attention immediately. Use professional graphics, consistent branding, colors that reflect your industry, and high-quality images. This visual engagement enhances overall aesthetic appeal and reflects your organization and commitment.
• Clear Information: The cover page should contain essential details about your business plan, including the business name, your name, the date, and contact information. This clarity not only invites viewers to explore further but establishes legitimacy and professionalism.
• Unique Identity: Your business is unique; showcase that identity. The design should feature your logo prominently, helping viewers associate your cover with your brand. This strengthens brand recognition and emphasizes how you stand apart from competitors.
• Purposefulness: Every element of your cover page must serve a purpose. Avoid clutter with unnecessary information. Instead, focus on delivering a concise message that accurately reflects the content of your plan.

In addition to a strong cover page, consider the following strategies to enhance the overall presentation of your business plan:

• Engaging Narrative: Accompany the visuals with a compelling story. Use storytelling techniques to draw in your audience and explain your business journey, vision, and values. This emotional connection can pique interest and enhance retention of your key points.
• Practice and Preparation: No matter how well-crafted your business plan is, delivery matters tremendously. Rehearse your presentation multiple times. Know your material inside and out, which will allow you to present confidently and maintain eye contact with your audience.
• Feedback Integration: Before presenting, seek feedback from trusted colleagues or mentors. They can offer constructive criticism and identify areas for improvement that you may have overlooked. this feedback into your presentation can strengthen it significantly.
• Adaptability: Tailor your business plan presentation according to the audience. Understanding their preferences and adjusting your pitch accordingly can enhance your receptivity. For instance, different investors might prioritize financial projections or market analysis.

First impressions in business are not merely about aesthetics—they are about the feeling you evoke in your audience. When someone picks up your business plan, they should feel both curiosity and anticipation. A well-designed cover page initiates this experience. It’s your opportunity to set expectations and convey your seriousness.

Elements like engaging visuals, straightforward information, and a direct connection to your brand creates a foundation upon which you can build further discussion. Once the audience is drawn in by your cover, they are more likely to scrutinize the content that follows—providing you with a platform to present your business’s strengths, opportunities, and plans for growth.

Remember, a compelling cover page does more than provide information; it tells your audience that you value their time and attention. A well-prepared presentation invites further engagement and dialogue, fostering collaboration and partnerships.

As you design your business plan cover, consistently reflect on the fundamental question: what impression do I want to leave? This reflection not only influences the cover page but also shapes the entire presentation. Ultimately, the first impression becomes a lasting one, determining how others perceive your business and its potential. Aim for exceptional, and let your enthusiasm shine through every element of your presentation.

Visual Branding: How to Make Your Cover Page Stand Out

Creating a visually appealing cover page is essential for any document, especially for a business plan. A stunning cover page not only grabs attention but also conveys the essence of your brand . It’s the first thing potential investors, partners, or clients will see; it can determine whether they take the time to read further. Here are some strategies to elevate your cover page through effective visual branding.

Choose an Eye-Catching Color Scheme

The right colors can evoke emotions and help convey your brand’s personality. Consider the following:

• Brand Colors: Use colors that align with your brand identity. Consistency reinforces recognition.
• Contrast: Employ contrasting colors for text and background. This ensures readability and makes your cover page pop.
• Psychology of Colors: Understand how colors impact perceptions. Blue often implies trust, while red can signify passion.

Include a Strong Logo

Your logo is the visual representation of your brand. Make sure to:

• Position Wisely: Place your logo at the top of the cover page where it’s easily visible.
• Maintain Quality: Use high-resolution images to avoid pixelation.
• Be Consistent: Keep the logo’s colors in line with your overall color scheme to ensure harmony.

Typography Matters

Font choices significantly influence your cover page’s visual appeal:

• Font Selection: Choose fonts that reflect your brand’s personality. A tech startup might go for modern sans-serif fonts, while a law firm may opt for a classic serif.
• Readability: Ensure that your font is easy to read. Avoid overly decorative styles that can distract rather than enhance.
• Hierarchy: Use different font sizes for headings and subheadings to create a hierarchy that guides the reader’s attention.

Add Relevant Imagery

Complement your text with impactful images:

• Relevant Visuals: Choose images that relate directly to the content of your business plan. For instance, if you’re in the food industry, high-quality images of your products can be effective.
• Professional Photography: Invest in professional images to elevate your cover page. Poor-quality images reflect poorly on your business.
• Graphics and Infographics: Use diagrams or icons to visually represent your business model or services. This not only makes your cover page more engaging but also provides quick information at a glance.

Utilize White Space Effectively

Overcrowding your cover page can make it look messy:

• Breathing Room: Leave enough white space around text and images to enhance readability and focus.
• Minimalist Design: Embrace minimalism. A clean design with fewer elements often communicates professionalism.

Craft a Strong Tagline or Title

Your title or tagline should be very clear and concise:

• Short and Memorable: Keep it brief. Aim for a title that resonates and sticks in the reader’s mind.
• Communicate Value: Your tagline should provide a quick insight into what sets your business apart.
• Focus on Action: Use strong action words to engage your audience right away and create interest.

Formatting for Professionalism

Ensure that your cover page maintains a professional look by paying attention to formatting:

• Alignment: Keep all elements well-aligned. Symmetry adds a level of sophistication.
• Margins: Utilize standard margins for a polished look.
• File Format: Save and share your business plan cover page in a widely accessible format like PDF. This ensures that your design maintains its integrity across different devices.

Investing time and effort into crafting a visually appealing cover page can make a significant impact. By following these strategies, you can create a cover page that stands out while effectively communicating your brand’s identity. Remember, your cover page serves as the first impression; make it count!

Customizing Your Business Plan Cover Page for Different Audiences

Creating a compelling cover page for your business plan is crucial as it sets the tone for the entire document. It’s the first impression stakeholders will have, so customizing it for different audiences is key to effectively communicating your message. Tailoring the design and content not only prepares the reader for what’s inside but also shows that you understand their needs and expectations. Here’s how you can develop a cover page that resonates with various stakeholders.

Identifying Your Audience

The first step in customizing your business plan cover page is to clearly identify your audience. Knowing who will read your plan allows you to tailor your language, tone, and visual elements. Common audiences include:

• Investors : They are likely interested in financial returns, market potential, and scalability.
• Partners: Partnerships require collaboration, so emphasize shared benefits and roles.
• Employees: Internal plans should focus on company culture, values, and how each person’s contributions matter.
• Advisors: They want to see detailed insights and your strategic approach.

Design Elements to Consider

The visual appeal of your cover page is just as important as its content. Here are some key design elements that can help convey the right message:

• Logo: your company logo immediately establishes identity. Make sure it is prominently placed.
• Color Scheme: Use colors that align with your brand. Different colors evoke different feelings and reactions; choose wisely based on your audience.
• Font Style: Choose a clean, professional font. Consider readability along with aesthetics—avoid overly stylized fonts.
• Images: Include relevant images that reflect your business ethos. This could be product photos, team pictures, or graphical representations of your mission.

Tailoring Your Title and Content

The title of your business plan should capture attention while communicating the essence of the content. Modify the title based on your audience. For example:

• For investors, you might use something like “Unlocking New Market Opportunities: A Blueprint for Growth”.
• If addressing partners, opt for “Collaborative Strategies for Success: A Joint Mission Statement”.
• For internal teams, “Our Journey Forward: A Strategic Guide for Team Members” can resonate well.

The tagline or subtitle also plays a vital role here. It should succinctly reflect the core premise of your plan and entice the reader to delve deeper.

Inclusion of Executive Summary Highlights

Including a brief executive summary on your cover page can provide a snapshot of what to expect. Ensure it’s tailored to the audience’s interests:

• Investors would appreciate highlights related to projected profits, market analysis, and competitive advantages.
• For employees, focus on mission-driven goals, team growth opportunities, and cultural values.

Offering a glimpse into the core aspects of the business plan allows readers to gauge its relevance immediately.

Contact Information and Date

Don’t forget to include your contact information. This adds professionalism and facilitates easy communication. Make sure to include:

• Your name and title
• Email address
• Phone number
• Company address

Additionally, include the date of the document to ensure that readers understand the context and currency of the information presented.

Final Touches

Before concluding the design of your cover page, consider gathering feedback from colleagues or peers. Their insights might reveal potential areas for enhancement that you hadn’t considered.

Ultimately, a customized cover page reflects the effort you’ve put into understanding your audience and adapting your business plan accordingly. It encourages engagement from your readers while increasing the chances of achieving your objectives.

Common Mistakes to Avoid When Creating a Cover Page

Creating an effective cover page for a business plan is essential, as it serves as the first impression for potential investors, partners, and stakeholders. However, there are common pitfalls that many encounter during this process. By being aware of these missteps, you can ensure your cover page is both professional and attractive.

Neglecting Visual Appeal

One of the most frequent errors is underestimating the significance of visual design. A cover page that is cluttered or poorly arranged can deter readers from engaging with your business plan. To enhance visual appeal:

• Choose a Clean Layout: Opt for a simple, organized structure that highlights key information.
• Select Appropriate Colors: Use colors that align with your brand’s identity and evoke the right emotions.
• Incorporate High-Quality Graphics: Include your logo and any relevant images that enhance your presentation.

Inadequate Information

Another mistake is failing to include essential information on the cover page. A well-crafted cover page should deliver a clear message regarding your business and its goals. Ensure you include:

• Business Name: Make this prominent and legible.
• Contact Information: Provide your address, phone number, and email for easy access.
• Document Title: Clearly indicate that this is a business plan.
• Date: Including the submission date establishes context for your readers.

Overcomplicating the Design

While design is crucial, overcomplicating the cover page can lead to confusion. Too many fonts, colors, or graphics can create a chaotic visual experience. Focus on clarity:

• Limit Font Styles: Stick to one or two font types for consistency.
• Avoid Excessive Text: Keep text succinct; the cover page isn’t the place for detailed explanations.
• Utilize White Space: Adequate spacing can help information stand out rather than blend together.

Choosing the Wrong Font

The type of font you select is often underestimated but plays a significant role in readability and professionalism. Some common mistakes include:

• Using Decorative Fonts: While they may seem appealing, these can be hard to read and appear unprofessional.
• Inconsistent Font Sizes: Ensure uniformity in font size for different sections to maintain a polished look.
• Ignoring Readability: Fancy fonts may be eye-catching, but prioritize clarity over creativity.

Not Tailoring for the Audience

Understanding your audience predicts how the cover page should be formatted and what tone to adopt. If you’re presenting to investors, your cover page should reflect professionalism and seriousness. Mistakes often made in this area include:

• Using Casual Language: Maintain formal language that’s appropriate for business settings.
• Skipping Industry-Specific Elements: Incorporate terminology that resonates with your specific market.

Failure to Proofread

A simple yet often overlooked mistake is the absence of proofreading. Typos and grammatical errors can undermine your credibility. Here’s how to catch those pesky errors:

• Read Aloud: Hearing the text can help identify awkward phrasing or mistakes.
• Use Tools: Leverage editing software to catch spelling and grammar issues.
• Seek External Feedback: Another person may spot errors you’ve missed.

Ignoring the Importance of a Call to Action

Failing to include a clear call to action can cost you engagement. A cover page should prompt readers to take the next step or provide context for what follows. Consider:

• Indicating Next Steps: Let readers know what they should do after reading the business plan.
• Motivating Engagement: Use persuasive language that encourages interaction and response.

By avoiding these common mistakes while creating your cover page, you increase the chances of making a positive impression on your audience. Always prioritize clarity, professionalism, and visual appeal for the best chance at successfully communicating your business plan’s goals.

Examples of Successful Business Plan Cover Pages from Real Entrepreneurs

The cover page of a business plan serves as the first impression to potential investors and stakeholders. It sets the tone for the entire document, providing essential information while reflecting the professionalism of the business. Let’s look at some examples from real entrepreneurs that have successfully captured attention and delivered a clear message through their cover pages.

Elements of a Compelling Cover Page

A successful cover page incorporates several key elements:

• Business Name: Clearly display the business name, using a bold font to establish brand recognition.
• Logo: Include the business logo to enhance visual appeal and branding.
• Tagline: A short, memorable tagline can summarize the business’s mission, helping to engage interest.
• Contact Information: Provide essential contact details, including the address, phone number, and email. This makes it easy for stakeholders to reach out.
• Date: Indicating the date can help contextualize the business plan, highlighting its timeliness.
• Confidentiality Statement: A brief note clarifying that the document contains proprietary information can lend credibility and protect the business.

Real-Life Examples

Examining successful entrepreneurs gives us practical insights into effective cover page designs. Here are some intriguing examples:

Example 1: Tech Start-Up

A tech start-up focused on sustainable energy solutions presented a clean, minimalist cover page. The business name was positioned prominently in the center, complemented by a sleek logo. Below the name, they included a compelling tagline: “Powering a Sustainable Future.” This choice clearly conveyed their mission. The color scheme, leveraging blues and greens, resonated with their eco-friendly focus. Adding a confidentiality statement at the bottom added professionalism while asserting their seriousness about the proprietary information contained within.

Example 2: Boutique Marketing Agency

This marketing agency opted for a vibrant and artistic design on their cover page. The logo was creatively integrated into an abstract pattern that represented creativity and out-of-the-box thinking. The business name featured in a bold, stylized font, radiating energy. A simple tagline, “Unleashing Your Brand’s Potential,” succinctly communicated their purpose. The agency included their contact details in a sidebar, ensuring they stood out without cluttering the main design.

Example 3: E-Commerce Business

The cover page of an e-commerce business specializing in handmade crafts featured a visually rich image of their products as a backdrop. The business name adorned the top in elegant, cursive font that matched their branding. Below that, they included their slogan: “Uniquely Crafted Just for You.” This example demonstrates how visuals can enhance engagement by connecting directly with the product offered. They also provided comprehensive contact information at the bottom to make it easy for followers to get in touch.

Key Takeaways from Entrepreneurial Success

The importance of a business plan’s cover page goes beyond aesthetics. Here are some critical insights derived from these examples:

• Create a Visual Identity: Utilize elements that align with your business identity and resonate with your target audience.
• Simplify Content: Ensure clarity by not overcrowding the cover page; utilize space effectively.
• Engage Emotionally: Use taglines and visuals that evoke feelings about your brand, allowing stakeholders to connect on a deeper level.
• Be Professional: Include necessary legal elements, such as a confidentiality statement, to portray seriousness and professionalism.

Crafting a standout cover page isn’t just about making it look good; it’s a strategic step in presenting your business plan effectively. Embrace the insights gleaned from these real entrepreneurs to create a captivating cover page that reflects your brand and engages your audience. Your cover page can be the doorway to significant investment opportunities and the beginning of winning over potential stakeholders.

As you embark on your cover page design, remember the power of simplicity and the impact of visual storytelling. Invest the time and creativity your business deserves to make this first impression count.

Crafting an appealing and effective cover page for your business plan is not just an essential step; it’s a powerful opportunity to make a lasting impression. The various design strategies outlined throughout this article convey that a cover page should seamlessly blend aesthetics with functionality. By employing crucial design elements like your business logo, a compelling title, and the date, one can establish a professional tone from the outset. Importantly, clarity and organization on the cover page cannot be overstated. When stakeholders view your business plan for the first time, a well-structured cover page aids in delivering that much-needed initial focus.

Each element included on your cover page plays a pivotal role. When deciding what to include, don’t overlook key details such as your contact information and the names of any co-founders or team members. These elements facilitate quick communication, a necessity in today’s fast-paced business environment. The richness of your business plan’s content can only shine through if it is presented properly right from the beginning.

First impressions truly matter; the cover page is a unique opportunity to convey professionalism and thoughtfulness. An eye-catching design paired with the right messaging can inspire confidence and intrigue in potential investors or stakeholders. In an age where visual storytelling is critically important, using high-quality graphics or photographs can enhance the visual impact of your cover page. By setting the right tone, you increase the chances that your audience will be engaged by the content that follows. Make it easy for readers to connect emotionally with your vision by reflecting the essence of your business in your cover page design.

No cover page is complete without considering visual branding. The intent should be to create a cohesive look that resonates with your brand identity. Utilizing brand colors and fonts will not only make your cover page attractive but also align it with the rest of your marketing materials. Consistency across your business’s visual branding reinforces credibility and professionalism, making your business plan memorable in the midst of countless others vying for attention.

Customizing your business plan cover page is crucial when presenting to different audiences. For instance, if you’re seeking investment, your cover page might emphasize financial forecasts and growth potential. On the other hand, a cover page directed toward potential partners may focus on collaborative opportunities. Understanding your audience allows you to tailor your messaging and design to align with their interests and expectations. This personalization can demonstrate your investment in the relationship and showcase your understanding of their needs.

As beneficial as the right cover page can be, it’s critical to avoid common pitfalls that can undermine your efforts. Overly cluttered designs, distracting fonts, or a lack of clarity can detract from your business’s credibility. Business plans are often reviewed under high-stakes conditions, so clarity and professionalism should always be a priority. Stick to key messages, and ensure that every element serves a clear purpose.

Examining examples of successful business plan cover pages from entrepreneurs can serve as invaluable inspiration. By analyzing how these accomplished individuals used design choices and strategic elements effectively, you can glean insights into what resonates within your industry. Successful entrepreneurs often apply unique touches, creating a narrative that flows from the cover page throughout the business plan. Each element serves to warm up the audience, drawing them toward the substance that lies within.

A well-crafted cover page exemplifies the overall quality of a business plan. It sets the tone and establishes a foundation for the reader’s perception of your business. Remember, potential investors or partners may receive numerous proposals. The effort you invest in your cover page can be the distinguishing factor between a passing glance and serious interest. By following the strategies discussed, you position your business not just as another option but as a compelling opportunity that merits attention and consideration. This brings you closer to transforming your vision into reality, ensuring your business plan stands out in a sea of competition.

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Creating a Killer Business Plan Cover Page

There are a thousand things to consider when creating a business plan, from cash flow projections and competitive analyses to marketing plans. Because a business plan is the foundational text of a business, creating one takes both umbrella and granular thinking presented in a digestible and appealing format.

One of the most impactful elements of a plan is the one easiest to disregard: the cover page. A killer cover page elevates a pitch and defines a company’s aesthetic. A substandard cover page insinuates laziness and a possible lack of creativity.

Would a cover page benefit your business plan? Let’s find out.

What is a Cover Page for a Business Plan?

Just like the cover of a book or magazine, a business plan cover page is the face of the document—its first impression. To succeed, it needs to incite enough curiosity in the reader to take the next step by opening the cover page and reading the plan. 

A cover page also functions as an introduction to what the business plan contains. The entire cover page should be as simple and streamlined as possible while relaying the necessary information. Use a clean and uncluttered design with an easy-to-read and visually appealing font. Think like an investor: consider what kind of cover page would make you want to read a business plan and design accordingly.

What to Include on a Business Plan Cover Page

Think of a cover page like a large and slightly expanded business card: use the space to relay vital information about your business succinctly. While there are no hard-and-fast rules about what goes into a cover page, always include the following details at a minimum:

• Creation date
• Company name
• Headquarters/primary address
• Contact information
• Business partners’ names (if any)

Consider including a creative element to grab attention, like a tagline or motto (think of Nike’s Just Do It and other iconic catchphrases).

The most important elements of your cover letter include the following: 

Company Information 

Include all identifying information about the company: name, headquarters address, and contact information. Your name and title, and those of partners or significant stakeholders, should make the cover page too. The business name should be the page’s most prominent, bold text. Bold it, center it, and let it stand out from across a table.  

Don’t forget the month and year you created the business plan. Also, consider including the business’s date of incorporation (this conveys longevity and expertise). 

Company Logo 

Utilize visual memory to your advantage – it helps people remember what your business is and does. If you don’t already have a company logo, this is the time to enlist the services of a graphic designer to create one. It needs to be clean, bold, and high-resolution (because nothing says “I made this in my basement” like visible pixelation).

Spend a little time perusing the most iconic company logos to understand what images do and don’t succeed. Remember, a logo is a brand identity. There are very few circumstances in which it makes sense to change a logo after it’s been created and marketed, so design wisely. 

Effective Date 

This one’s pretty obvious, but it’s worth noting that if you love a cover page, you can use it repeatedly. The completion date, or effective date, is the year and month you finalized or updated the plan. It’s important to periodically review and revise the plan as your business evolves.

Confidentiality Statement

A confidentiality statement is a legally binding agreement confirming that anyone who attempts to steal ideas or information from your business plan can be held legally liable. The cover page is arguably the most impactful place to put it. If the statement is too long to include on the cover page, insert it elsewhere in the business plan but add a note on the cover page referring to its existence and location in the document. 

A confidentiality statement should include the consequences of the breach, effective date, parties involved, termination date, terms and conditions, and a notice that any reader of the document assumes liability under the confidentiality statement.

What Should a Business Plan Cover Page Look Like?

The short answer is that it should look good. What does “good” mean, though? “Bold,” “sleek,” “eye-catching,” and “attractive” are subjective assessments, so let’s unpack what makes a cover page earn these superlatives. A cover page is, first and foremost, a business document, not an art project, but it still needs to grab attention. Use design elements judiciously, and avoid clutter at all costs.

Here are some excellent starting ideas:

• Bright colors (used sparingly)
• Sans serif fonts give off “disruptor startup” vibes
• Serif fonts connote classic venerability
• Text that is large enough to read easily
• White backgrounds with black text

The following three formatting suggestions will make your cover page extremely user-friendly:

• Always center titles, not just as a matter of convention but as a way to compliment how the human eye tracks text as it reads.
• Center alignment is not ideal for paragraph text because the reader’s eye naturally wants to move from left to right. It can, in some circumstances, be beneficial for headline text because it makes the reader slow down and take note. 
• Anything you want your audience to read in full (like a confidentiality statement) should be left-justified , and make sure the text color has sufficient contrast with the background color.

Due to the concise format, every cover page element must align with the business’s brand identity. Fonts, colors, structure, and voice must reflect the brand’s overall aesthetic. For example, hot pink Times New Roman text may not be the most fitting choice for an offroad-vehicle mechanic.

Design Tools and Templates

There are some great design tools and templates out there to help you create your business plan cover page, whether you’re highly design adept or you just want to drag and drop into something that looks good. Check out these well-loved favorites that can help you make a cover page that you’re proud to put your name on. 

LivePlan consistently makes the top of best-in-class software lists, and for good reason. For subscription pricing starting at $15 per month (or $20 per month for a pay-as-you-go plan), you get over 500 template options that are geared toward specific industries. Every template is customizable, and your subscription comes with lots of video tutorials, instructions, and excellent customer support. You can cancel your plan anytime you want, and there’s even a money-back guarantee for 60 days. 

On LivePlan, you can create as many business plans as you want (a great feature if you have several ideas for how to present your business, or if you have multiple side hustles). 

Cuttles is a super simple option for plan design. The software takes you from idea to pitch deck and business plan one step at a time. The incredibly user-friendly process incorporates everything you want to include in your business plan into a custom design using your company’s visual branding and logo. Pricing is in Euros (Cuttles is a Danish company) and starts at €8 per month. 

Canva is great for folks who want a little more control over the design aspects of their business plan cover page, but don’t want to start from scratch. Using a huge library of template options or creating from a blank page with Canva’s design tools is a breeze, even if graphic design isn’t your wheelhouse. Pricing is split between a (very serviceable) free tier and the $120 annually Pro tier. 

Venngage facilitates visual media creation, and it can work really well for designing your cover page. Similar to Canva, but with more infographics options, Venngage is a good choice if you want to use a lot of charts, graphs, or diagrams. Pricing starts at a free tier (which is pretty limited) and then goes up to $16 monthly for the Premium tier, which has all the features you need to design a business plan and cover page. 

Business Plan Cover Page Examples

With a cover page, you’re constantly balancing visual appeal and function. Check out some of these sample cover page templates from Upmetrics that hit both nails on the head.

 Notice the details that make these templates successful: eye-grabbing colors, color gradients, and clean and consistent font choices. Other options are a bit more whimsical but still visually pleasing. A successful design template can be much better than a plain white page without overwhelming the reader.  

A Cover Page Worthy of Your Business

A business plan cover page isn’t just an afterthought. It’s the first (and potentially only) opportunity to convey the creativity, thoroughness, and excitement contained inside. Give your business plan the most substantial chance for success by knocking the cover page out of the park.

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Business Plan Cover Page Tips To Get an Investor’s Attention

Written by Dave Lavinsky

Below are the five keys to creating a formal business plan cover page.

To see what to include in the other sections of your plan, reference the best business plan template .

Be sure to include the following elements to create a great business plan cover page:

1. Company Name

First and foremost, your Company’s name should be included on the business plan cover page. This should be the most prominent feature of the cover page, and as such, is traditionally in the largest font setting. Immediately, the reader should know the name of your company.

2. Company Logo and Color Scheme

The best business plan covers are those that look like they are of professional quality. This can be accomplished by including a high-quality image of the company logo and the font type and color scheme for the company’s marketing materials. Like a book cover, a business plan cover page is intended to draw the reader’s attention immediately. Plans with an unattractive cover page can fall victim to incorrect preconceived notions.

Below is a sample of the professionally designed covers included in Growthink’s Ultimate Business Plan Template .

3. Title and Date

When was this plan written? Readers need to know, so include the date (month and year are enough).

And what is it? The cover page should state if this is a Business Plan, Executive Summary, or Financial Projections. So, at this point, your business plan cover page may read as follows:

John’s Plumbing, Inc. Business Plan March 2021

Note that the title and date should be featured less prominently than your company name.

4. Less is More

Your business plan executive summary will summarize the contents of the plan. There is no need for the cover page to do so, as well. It is also inadvisable to create a business plan cover that is so graphically busy that the information is difficult to discern. Simple, clean, and powerful are the three goals of a strong business plan cover page.

5. CEO/Owner/Key Contact Information

Who should the reader contact if they wish to know more information? The name and contact information for the CEO, President, Owner, or another key contact should not be located at the end of the document. It should be on the first page, letting the reader know who is presenting the document.

6. Confidentiality Statement

While it is not essential, you may want to include a Confidentiality Statement on your cover, such as the following:

This document includes confidential and proprietary information of and regarding [Company Name]. This document is provided for informational purposes only. You may not use this document except for informational purposes, and you may not reproduce this document in whole or in part or divulge any of its contents without the prior written consent of [Company Name]. By accepting this document, you agree to be bound by these restrictions and limitations.

Suggested Resources:

Download Growthink’s Ultimate Business Plan Template here that not only has ten pre-built and professionally designed cover pages but quickly guides you through creating your entire business plan and financial model.

Your business plan title page is critical since it’s the first thing readers will see, and it will give them an immediate impression as to whether you are professional or not. As such, the page is one of the critical components of a business plan . As part of your initial business plan outline , you should think about how you want others to perceive your business. Not only should this perception be established throughout your plan but be sure to do so on your business plan cover page.

Many people ask about business plan cover letters to accompany their plans.

Most plans are emailed to investors or lenders nowadays. As such, business plan cover letters are often not needed. Instead, in the body of your email, you can include text such as the following: “Attached please find my business plan. I am available to discuss this at your convenience. I look forward to hearing from you.” Such an email will typically suffice if you seek a bank loan, VC funding, or funding from angel investors .

However, if you’d like a more formal cover letter, reference our sample business plan cover letter here .

To answer any additional questions you might have regarding your plan, see our business plan help page or download our small business plan template pdf to get started today.

The World’s #1 Business Plan Template

Would you like to know the quickest and easiest way to create a winning business plan?

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55 Amazing Cover Page Templates (Word, PowerPoint + PSD)

In the academic and professional arenas, you often need to prepare reports or projects which need a cover page template. The cover page is the very first thing that the reader would see. Therefore, the cover page for project should be well-made.

Table of Contents

• 1 Title Page Templates
• 2 When do you use a cover page?
• 3 The important elements of a cover page template
• 4 Report Cover Page Templates
• 5.1 Academic cover page
• 5.2 Business cover page
• 5.3 Report cover page
• 6 Cover Sheet Examples
• 7 How to make a cover page?
• 8 Cover Page For Project
• 9 How to create a title page?

Title Page Templates

When do you use a cover page?

A cover page template is also known as a title page template, and you can use it in different kinds of projects such as:

• academic essays
• business plans
• professional reports
• white papers

However, this template differs from cover sheets and cover letters. A cover sheet is a type of document sent with fax which provides the recipient with additional information. On the other hand, a cover letter is usually attached to a resume when you apply for a job .

The important elements of a cover page template

Before making your portfolio cover page, you should know what elements to include in it. Simple as this page may seem, there are some things which you need to incorporate into it. These are:

• The title or subtitle of the document
• The name of the author
• The title of the author
• The cover image or cover photo
• The completion or submission date
• The description of the document

Also, the color spread, style, and layout of the report cover page should blend together with the rest of the document seamlessly. Also, you should follow any other requirements set by your instructor or the recipient of the document.

Report Cover Page Templates

Common types of cover page templates

When you look at different cover sheet examples online, you’ll discover that there are different types to choose from. Here are the most common ones:

Academic cover page

In the academic world, making a cover page template requires some rules. In fact, following these guidelines is just as essential as the content within the paper or the document. Also, the cover page should follow the proper format depending on the style set by the instructor. The most common format styles of academic cover pages are:

• American Psychological Association or APA This format is now in its 6th Edition, and it’s commonly used in the field of social sciences. When following this format style, the cover page should include a title, a running header, the name of the author, the name of the institution, and any other notes the author wants to include.
• Modern Language Association or MLA This format is now in its 8th Edition, and it’s commonly used in the fields of humanities and arts. Normally, this format doesn’t require a cover page, but some instructors still ask for it. If you’re required to make a cover page, follow the guidelines set by your instructor .
• Chicago Manual of Style or CMS This format is now in its 16th Edition, and it’s also commonly used in the fields of humanities and arts. In such a format, you might need to make a standalone cover page, or you may add the title on the first page of your document.

Business cover page

This style is very common in the corporate world, and its design would depend on the nature of the company or the organization. Some cover pages require formality and professionalism while others may need more flair and creativity. For instance, some technical reports only show figures and facts which means that you would only need to use a conservative design for the template. But marketing and business plans might need more imagery and color to attract more readers.

Report cover page

There are different styles you can use when making a template for a cover page template for a report. You would use a different style when making a template for a marketing report compared to when making a template for a business proposal . Use your professionalism or creativity as you see fit to impress your target audience.

Cover Sheet Examples

How to make a cover page?

When you’re thinking about preparing a cover page template, remember that it’s all about the first impression. Your document might have a lot of good content, but without a well-made report cover page, your target audience might not even read it. There are many crucial things to keep in mind when creating your report’s cover page.

The cover page is at the very start of a document. From the beginning, the purpose of this page is to provide the reader with a good idea of what your document is all about. You communicate this information by including all the relevant information on this page. Here are some helpful steps to follow when making a cover page for the project in Microsoft Word:

• First, open a new document in Microsoft Word.
• Click on the Insert tab to find the drop-down menu for cover page templates. From there, you can choose which template you’d like to use for your project.
• When you click on a template, it will appear as the first page of your document.
• Click on the fields which have already been pre-formatted and start typing the information. First, the title of your document then the subtitle, the date, your name, and more.
• If you don’t see a style you like in among the available templates, you can also customize one of the pre-formatted templates. For instance, you’d like to change the background image of the template, simply right-click on that picture then select “Click Picture” in the menu.
• If in the middle of making your document, you’d like to change the cover page, you can do this too. Just go back to the first page then choose a new template from the menu. In doing this, the information you’ve added won’t get changed.
• After you’ve added all the information on your cover page, don’t forget to save it in a location that’s easily accessible.

As we’ve said, making a cover page doesn’t require much effort. Even if you want to make your own customized template, you can do this in a matter of steps and in very quick time. The pre-formatted templates available in Microsoft Word will save you a lot of time and effort. However, using such a template would mean that you can’t make your own personality and style shine through. Here are some steps to follow if you plan to design your own portfolio cover page:

• Choose one of the pre-formatted templates from the Insert tab then start editing the template. Change the colors, font styles, and all the other elements in the template.
• You can get stock-free images online and use those for your cover page. Move the elements around and see which arrangement is the most aesthetically appealing.
• When you’re happy with how you cover page, save your document to preserve your customized design.

No matter how you choose to make your cover page, make sure to add all of the important elements which we have discussed in the previous section.

Cover Page For Project

How to create a title page?

Title pages are simple and easy to make. However, you need to follow some specific guidelines when making them. You can download our title page template if it fits into the style you’re instructed to follow. Since making such a template isn’t complicated, you can also make it yourself. Just follow these steps:

• Space the title of the document about a third down the page. If your document has a long title or it has a colon somewhere in it, you can use two lines for the title.
• Make use of “title case capitalization” wherein you use a capital letter at the beginning of the important words such as the verbs, nouns, adjectives, and adverbs.
• Add your name as the author of the document right below the title. Use your complete name and start with your first name, middle initial, then your surname. If more than one person wrote the document, include all of the full names.
• Add the name of your institution, organization or university. This will tell the readers where you performed most of your research. If several authors from different institutions wrote the document, add the name of the institution right below the name of the author/s.
• Now it’s time to format your template. Your title page should be double-spaced. To do this, highlight the text and choose the double space option in the line spacing drop-down menu.
• Your title should have a horizontal center alignment.
• Then add a running header which appears at the top of the page and continues throughout the document. But the header isn’t the title of the document, just a few keywords or about 50 characters.
• The next thing to add is the page number which appears at the upper right-hand corner of the cover page and all the other pages in the document.

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7 Insanely Creative Business Plan Templates

Even the greatest new business idea needs to stand out to win support from investors..

Starting your own business is so stressful, with so many things to be done, that it's easy to convince yourself that doing the bare minimum for a business plan is enough.

There are a ton of business plan templates out there, so you could always just dump your own information into one of them and run with it.

After all, you just need it to get funding , and then you'll never look at it again.

Well, you could do that, but your business plan can actually be a living document you use often, to ensure your performance and growth are on track.

Updating and referring to your plan on a regular basis can drive better decision making and help keep your focus clear. This is critical as the demands of growth, customers, staff, and investors threaten to cloud your company's vision.

A generic business plan sample with your details just dumped in isn't going to wow anyone, and it's not going to inspire you on a regular basis .

Hopefully, I've convinced you the plan is important--but it's just as important that it's not boring.

You're making your pitches even tougher if you're using a generic, flavorless business plan. But I know from experience that the last thing you have when you're starting your own business is an abundance of time to dream up creative ideas for your business plan.

Don't worry--you don't have to reinvent the wheel.

Check out these insanely creative business plan templates for your new business idea and imagine the difference one could make in helping you get past that first major hurdle with investors : grabbing their attention in a BIG way.

1. Business Plan Infographic PowerPoint

Present your market analysis, timeline, statistics, and more in an engaging and highly visual infographic . The license for this plan is $16 and gives you access to hundreds of editable slides to choose from.

2. Lean Canvas 1-Page Business Plan

"You can have all your assumptions and models in one place," promises Lean Canvas. They point out that you can create a canvas in 20 minutes, whereas a full business plan could take you 20 days.

3. StartupX PowerPoint Template

This one stands out to me in a sea of PPT business plan templates, thanks to the crazy modifications you can make.

4. Emaze Business Planning With Analytics

Emaze is unique in that it's more than a template--it's a comprehensive presentation creation tool with a ton of templates that also includes collaboration and analytics.

It's not free--the premium version is $19 per month as I'm writing this--but the collaborative element alone means it's a great tool for small teams attempting to build a plan together.

5. Startup Pitch

This PPT-format business plan sample has a creative tear-away design that's super eye catching and unique.

A simple, standout design like this gets their attention but keeps it where it should be: on your amazing product and new business idea.

6. PlanCruncher

PlanCruncher walks you through a series of simple questions, with the opportunity to expand your thoughts only in a tweet-sized paragraph (140 characters).

7. LivePlan

Have you noticed that the trend in business planning right now is that less is more? LivePlan is another super-easy-to-use tool where you input your information and it creates a one-page, infographic-style business plan for you.

Give one of these creative business-planning tools a try for a pitch that will stand up and scream at investors, instantly grabbing their attention. Then, it's up to you to really sell it. Good luck!

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

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BUSINESS PLAN COVER PAGE: How To Write Your Business Plan Cover Page

• by Folakemi Adegbaju
• August 14, 2023

Table of Contents Hide

Who needs a business plan cover page, #1. begin with your company logo, #3. add business name, #4. business tagline or motto, #5. address and contact information, #6. date of completion, #7. end with a confidentiality statement, cover page design, final thoughts, how do you create a cover page for a business plan, does the business plan have a cover page, what appears on the cover page of a business plan.

The business plan cover page may not be the first thing that comes to mind while putting together your business plan. While it’s generally one of the final sections of a business plan, it’s also one of the essential things to do while compiling your business plan. Many entrepreneurs devote countless hours to planning and developing their business plans, but they overlook the cover page. It is a poor move. The cover page of your business plan may make a big first impression and set the tone for how investors and readers will interact with your business. Your business plan cover page is something you should take seriously.

Let’s hit the road!

What Is a Business Plan Cover Page?

A business plan cover page is a one-page document that covers all of a business’s main components and serves as an introduction to a longer, more extensive business plan. It is the first page of your business plan that displays your business’s vital information, such as a logo, name, address, and other pertinent information. It is designed to present your company’s motto to a client, a concept to outline an idea to facilitate communication between a company and a customer’s knowledge of the particular goal, all while maintaining a professional tone.

An investor can quickly identify the purpose of the paper presented paper by looking at the business plan cover page. Because the quality, look, and tone of your cover page can influence how people perceive the content that follows, making sure it fits your organization’s goals is critical. A business plan cover page’s design and quality will set the tone for the content of your business plan, so make sure it’s visually appealing, error-free, and brief.

Keep the crucial details about how your business will run for the executive summary rather than cramming them into your cover page. The purpose of your business plan cover page is to communicate the contents of the enclosed document and to provide the information needed for a reader or investor to contact you about your brand.

As part of their efforts to obtain financing from financial institutions or investors, both startups and established businesses may need to employ a business plan cover page to detail their future strategies, ideas, and current practices. A business plan is commonly created by business owners and executives to present to current or potential stakeholders or clients, and the cover page is a crucial first impression.

How To Write a Business Plan Cover Page

Although there’s no specific requirement for what should and should not be included on the cover page of your business plan, we have compiled a list of crucial facts that you should not overlook. Once you know and understand the information in this section, all that remains now is to organize it. Here’s the list:

At the top of the cover page, impose a strong thumbnail of your logo. Your company logo will be the first and most important thing that will capture the attention of your reader instantly. The image of your company logo should be large enough for readers to see things clearly, but not so large that it detracts from the rest of the information.

To maintain professionalism and improve clarity, use a clear, bold font and avoid script or fancy letters. You can put a centred title a few spaces below the image after positioning your company logo at the top of the page. I.e., allow some breathing room for the logo before adding the words “Business Plan” in a large, bold font.

After that, you can add the business’s name below the document’s title. Consider using the same or an identical font as the title but with a little larger text size. The font used for your business name should be readable, clear, and the largest font on the page to stand out from the rest of the contents on it. To preserve a nice and consistent look, try centring the business name a few spaces below the title.

You can incorporate a catchy tagline or motto that embodies your company and what you do, but it’s not compulsory. A tagline is a phrase used by some companies to describe what they do and how they differ from their competitors.

You should provide the physical address and contact details for interested customers to contact you below the company name, such as a phone number and email address.

It should always include contact information so that the reader knows who is presenting the document and how to reach the company.

Consider adding the month and year your company finalized the business plan and compiled the document below the company’s contact information. Based on your business plan’s writing style, you can either spell out the date, such as August 14, 2023, or write the complete date numerically, such as 14/8/2023. Once you include the month, it’s a good idea to keep it up to date as you send out your business plan throughout the year so that readers will not think it’s out of date.

For legal protection, consider incorporating a brief statement of confidentiality. This information may prohibit anyone from revealing your business plan without your permission if you include it.

Include a phrase like this at the bottom of the page:

For this area, you can choose a smaller font size, but ensure the text is still readable.

It might all seem difficult. That’s why we advise you to seek a professional like Business Yield to give your business plan the right and perfect cover page it deserves!

The Simplicity of Your Business Plan Cover Page

When you develop your business plan, remember to make your cover page simple and brief. You’ll swiftly and easily introduce the reader to your business plan with your logo, business name, and contact information and set yourself up to succeed.

And remember to proofread your work and look for any errors.

This might assist in maintaining a consistent design while also conveying to your readers a thoughtful sense of professionalism and attention to detail. Because the brand colours you choose an account for 99% of a customer’s impression of your business, it’s critical to select colours that reflect your company’s personality and trigger emotional expressions in your readers.

Make sure they don’t distract from the crucial content and consider matching the colours to the brand or logo’s colour scheme.

#1. Use Consistent Font

Sticking to one font, such as serif or sans serif, is the best practice when it comes to fonts. It’s also critical to select fonts that are basic, easy to read, and accurately depict your business. To remain professional and convey a feeling of structure to your readers, it’s critical that your cover page maintains a nice and consistent look.

#2. Proofread

Because the cover page is frequently the first page of a business plan, it’s critical to check for spelling and grammatical errors. Try to proofread your document numerous times before posting the final draft, as well as have others read it for you.

As you know, your business plan cover page attracts your investors. It must be a creative business plan cover and it must be neat. You might be finding it difficult to design one for your business plan. You need not WORRY ! Because Business Yield is here to help you out with it a little bit.

• Begin with your company logo. Consider beginning your cover page with a high-resolution photo of your company’s logo
•  Company name
• List company address and contact information
• The date of completion
• End with a confidentiality statement

The cover page of a business plan is an important section of the document. It is the initial page of your business plan that presents your company’s vital information, such as a logo, name, address, as well as other vital information.

The cover page of a business plan is used to provide an overview of all of your company’s critical information. This contains your business’s name, logo, address, or any other identifying information.

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• BUSINESS PLAN BOOK: Top 10 Business Plan Books Every Entrepreneur Should Read
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• 4 MAIN PARTS OF A BUSINESS PLAN: 4 Necessary Business Plan Components

Folakemi Adegbaju

She is a passionate copywriter and a good listener

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RECRUITMENT BUSINESS PLAN: How To Write a Recruitment Business Plan

Poultry farm business plan: template and guide.

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Last Updated on August 15, 2023 by Folakemi Adegbaju

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Cover Page Designs & Formats for Business Plan in MS Word [Free and Editable]

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#1 – for startup.

#2 – Feasibility Plan Format

#3 – For Expansion Plan

#4 – Best Format for Strategic Business Plan

#5 – Template for Growth Business Plan

#6 – Curvy Design for Internal Business Plan

#7 – For Operations Business Plan

Why is a cover page needed in a business plan?

What does it contain.

• Company’s name
• Company’s address and contact information (email, fax, or postal address)
• Company’s logo, design color, and catchphrase or slogan
• Year and date of when the plan has been formulated for
• Serial number
• Name and contact details of the person to be contacted when needed
• Name of the person or key member who prepared it
• A confidentiality statement
• A disclaimer

Why is it vital for a business plan?

• It is the first introduction
• It tells what the document contains from the inside
• It gives information to the reader to get in touch with you
• It professionally conveys the information that the readers are interested in getting
• A carefully planned front page will get you the edge you need and help you stand out among the rest of the companies

Things to avoid

• Inappropriate font size, either too large or too small
• Bad-quality image/company logo
• Unattractive color scheme
• Bad printing quality
• Overcrowded graphic outlook
•  A wrong sequence of information
• Informal representation
• Informal font
• Confused or inconsistent alignment of text and image
• Typos or grammatical errors

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