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11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version which is essential in modern web design .

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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• Alternatives

Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

Start in seconds.

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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Product presentations: defining them and creating your own

Get your team on prezi – watch this on demand video.

Anete Ezera July 18, 2024

Have you come up with a new, revolutionary product and can’t wait to launch it on the market? Finding out how to do this in the right way may not be an easy task. However, in this article, we’ll dive into details of why Prezi is a standout tool for maximizing your product’s visibility and impact, as well as the core components of an interesting product presentation that sells the idea to everyone who sees it.

What is a product presentation? 

A product presentation is a technique companies and innovators use to bring their newest product into the market. It’s not just any ordinary presentation but one that contains a detailed product description — its features, benefits, and value. The aim of this presentation is to convince the audience about the positives of putting their money into the product; attracting interest and sales in return.

The key elements of a product presentation

A strong product presentation will usually consist of these elements: 

• Introduction: A brief introduction to the product and its purpose, mentioning the target audience and the market needs it addresses. 
• Product overview: Describe the product in full detail. Bring out its most important features and specifications, and explain how it operates.
• Benefits and unique selling points: Bring attention to the primary advantages of the product, putting stress on its distinctiveness and showcasing its unique superiority compared to other similar products. 
• Market analysis: Show insights into the current market, showing data on market size, trends, and potential growth. Highlight where your product stands within the market. 
• Case studies and scenarios: Show real-life case studies demonstrating the product’s use, and include testimonials from early users or beta users. 
• Tech specifications or requirements: This is where you’d provide detailed technical information if relevant, mentioning any requirements for using the product. 
• Pricing: Explain the pricing model, such as subscription, one-time purchase, or tiered pricing, and mention any packages or bundles available. 
• Demonstration: Include a live demonstration if possible, highlighting the key functionalities and ease of use. 
• Sales strategy: Outline your plan for promoting and selling the product, mentioning any promotional offers or launch events. 
• Call to action: Tell the audience what you wish for them to do next, such as sign up for a trial or make a purchase. Provide contact details and next steps. 
• Q&A session: This is where you allow time for the audience to ask questions. It’s best to prepare answers for potential queries beforehand. 

Product presentation vs. product roadmap presentation: what’s the difference? 

A product presentation is all about showing off a particular product or a lineup of products. It’s designed to inform, persuade, or refresh the memory of stakeholders about what the product does, its benefits, and how it’s used. You could be presenting to potential customers, investors, or even your own team members, and the goal is usually to boost sales.

On the flip side, a product roadmap presentation digs into the strategic side. It’s about laying out the development and planning journey of a product over time. This kind of presentation maps out where the product is headed, what the priorities are, and how far along the development is. It’s something you’d typically share internally to get your team on the same page or with investors and senior management to secure the support and resources needed for future development.

Essentially, while both presentations are crucial, they target different phases of a product’s lifecycle and serve distinct purposes.

How to create a product presentation that leads to success

The effectiveness of your presentation is pivotal in highlighting your product. It often serves as the deciding factor in generating sales. Prezi distinguishes itself from other presentation tools with its innovative features that transcend traditional, static slides, allowing you to craft an engaging and memorable experience. Before we delve into the capabilities of Prezi, let’s first look at a guide on creating a product presentation that can solidify your market presence.

Master your product knowledge

Before you dive into your product presentation, really get to know your product inside and out. There’s nothing more uncomfortable than getting puzzled by a question during your presentation. Familiarize yourself with every part of your product—from its features and benefits to its technical specs and even its downsides. This deep understanding solidifies your credibility with your audience.

Tailor your presentation to your audience

Getting a grip on who your audience is can really make or break your product presentation. Spend some time getting to know them—their age groups, preferences, and the issues they’re dealing with. When you shape your presentation to address their specific needs and interests, it resonates more deeply. Highlight how your product can fix their problems or achieve their goals. This approach does more than just catch their eye; it forges a genuine connection and piques their interest. 

Do your market research beforehand 

Doing your market research beforehand is crucial. Investigate current market trends, relevant statistics, and similar products already available. This knowledge helps you position your product effectively and avoid any embarrassing mistakes. Understanding the competition allows you to highlight your product’s unique advantages and better address potential objections from your audience. 

Pick a theme that matches your brand 

Choosing a theme that reflects your brand is essential for a unified and professional presentation. Incorporate your brand’s colors, logos, and fonts to maintain consistency with your brand identity. This coherence not only supports brand recognition but also reinforces your visual identity. When your presentation is in harmony with your brand’s aesthetic, it presents a sleek and cohesive appearance, creating a deeper connection between your audience and your brand.

Stay consistent 

Consistency is key in any presentation. Make sure the theme you choose remains uniform throughout all slides. This uniformity is critical for establishing and maintaining your brand identity. If you’re starting a new business and this is your first product, a consistent theme will ensure your brand identity is solidified. Visual coherence doesn’t only make a presentation appealing to the eyes but also ensures the audience follows easily and can retain information well.

Keep things concise 

When presenting, keep things clear. Use each slide to address a new key point, ensuring you stay on track and focused on your product. Avoid letting your mind wander or discussing irrelevant topics. Conciseness keeps your audience engaged and ensures that the main features and benefits of your product are clearly communicated. Remember, your goal is to sell your product, so keep every part of your presentation relevant and impactful.

Stay professional 

It’s essential to keep a professional look in your slides. Don’t use too many elements, and choose a simple appearance. Although multimedia can be used, make sure it doesn’t take the attention away from the presentation — it should enhance it. Being professional in your pitch demonstrates trustworthiness and tends to lead potential clients into taking your product seriously.

Engage your audience 

Engage your audience by incorporating opportunities for interaction. Allow them to ask questions or participate in demos. The use of interactive elements will keep your audience interested. Facilitating engagement also allows you to get valuable feedback about what others think of your product and ideas on where it can be improved.

Prezi: everything you need in one place to create a product presentation

Creating a product presentation, especially for a new product, can be a real challenge. Luckily, using Prezi gives you a great advantage. It’s a tool that transforms your presentation into something more dynamic and engaging. Let’s look at some of the key features of Prezi that can help you make a compelling product presentation.

Pre-set templates

Prezi offers pre-set templates that are not only visually stunning but also customizable to match your brand’s identity. These templates help you save time and ensure that your presentation looks professional right from the start. Take a look at these product presentation templates for your inspo: 

Product Launch Template: A crisp and professional-looking template that contains space for all the important details you need for a product presentation. Such as your mission, market overview, development timeline, and marketing strategy. 

Corporate – Minimal (AI Assisted): A sleek and simplistic template that conveys your message with impact and clarity. This template makes use of Prezi’s zooming and panning features which turns your presentation into a dynamic story. 

Automatic design layout

One interesting feature of Prezi is its automatic design layout driven by AI. This new feature helps to create presentations that are visually appealing and well-organized. The AI itself chooses the most effective layout based on your content, so you can focus more on what you want to say rather than how to present it.

Text editing

Prezi’s AI text editing feature makes it easy to customize your text to align with your brand identity. This feature allows you to easily modify font sizes, colors, and styles, ensuring your text is not only legible but also aesthetically pleasing. Plus, you can turn your bullet points into visually dynamic slides that enrich your presentation.

Presenter notes

Worried about forgetting your talking points? With Prezi’s presenter notes feature, you can seamlessly integrate personal notes into your presentation. This ensures that you remain on track and cover all essential aspects of your topic, without crowding your slides with text.

Dynamic zooming

Prezi’s dynamic zooming feature enables you to create non-linear presentations. This functionality allows you to zoom in on specific details or zoom out for a broader overview, making your presentation more interactive and engaging. It’s particularly effective for emphasizing critical points or delving into more complex visuals like charts or maps.

Multimedia integration

Revitalize your presentation with Prezi’s multimedia integration capabilities. Easily add images, videos, and audio clips to your slides to enrich content and keep your audience captivated. Whether you’re embedding a YouTube video or incorporating an audio snippet, Prezi streamlines the creation of a dynamic multimedia experience.

Collaboration tools

Prezi’s collaboration tools are perfect for team-driven projects. They allow multiple contributors to work on the presentation concurrently, enabling real-time feedback and collaborative modifications. This functionality ensures your presentation is polished, incorporates a variety of perspectives, and optimizes the creation process for efficiency and cohesion.

Ever wondered how your presentation really affects those watching? The Prezi analytics tool provides information on audience participation. It helps you keep track of the people who have seen your presentation and how much time they dedicate to different parts. This will help you sharpen your presentation skills and offer comprehensive insights.

Equipped with these powerful tools, Prezi enables you to create captivating, professional, and sleek product presentations. Whether you’re presenting to potential clients, stakeholders, or colleagues, Prezi provides you with all the necessary resources to create a persuasive and effective presentation.

Product presentation examples

Take a look at the following Prezi presentations that serve as a great inspiration for a product presentation. 

This Prezi presentation serves as a superb model for product presentations, thanks to its impactful visuals and methodical information delivery. It uses concise bullet points and distinct headings to simplify complex data and statistics, making them accessible and easy to understand. The use of timelines and historical context illustrates the company’s development and progression, reinforcing credibility and establishing market authority. Key features and benefits are clearly emphasized, spotlighting the product’s distinctive advantages. Moreover, the presentation’s forward-looking perspective communicates confidence and strategic foresight, making it attractive to potential stakeholders and investors.

UX design tips for product managers

This Prezi presentation on UX Design Tips for Product Managers is a great example of a product presentation due to its structured approach and insightful content. It begins by defining UX design and its various components such as design research, information architecture, and visual design, providing a clear foundation for understanding. The presentation effectively uses examples, like Amazon and Juicero, to illustrate the importance of focusing on user needs over aesthetic appeal. It also offers practical advice, such as the importance of design systems and the pitfalls of designing for oneself rather than the end-user, making it a valuable resource for guiding product strategy and development.

SMITH & STARR Elevator Pitch

This presentation is more along the lines of a product roadmap presentation example because of its clear depiction of ongoing progress and strategic future plans. It starts by addressing a common issue—chronic dehydration affecting 75% of Americans—and introduces an innovative solution: a 17 oz water pouch with a convenient drink tube design. It tracks milestones such as supporting water equality, launching on Amazon Prime, raising over $30k, and achieving a notable 300% monthly growth. The presentation concludes with the recent launch of smithandstarr.com, highlighting a well-defined strategy for distribution and brand expansion, indicating where the product is headed next.

Regardless of whether your product is similar to those highlighted above, or if you operate in a completely different industry, there’s valuable inspiration to be gained from how these presentations effectively showcase a product or service. You can adapt and apply these methods to enhance your own product presentation. Plus, you can even reuse these designs to build your own presentation with a well-structured layout already in place.

Best practices for delivering your product presentation 

Making your product presentation stand out isn’t just about the content. Here are some top tips to really enhance how you deliver your presentation:

Master your body language

Keep a good posture, gesture naturally to highlight important points, and maintain eye contact to connect with your audience. Having confident body language not only boosts your credibility but also grabs attention.

Control your tone of voice

Speak in a clear voice and adjust your tone to bring out your enthusiasm and stress crucial details. A voice that fluctuates well keeps your listeners engaged and bolsters the impact of your words.

Work on your pacing

It’s important to find that sweet spot—not too fast, not too slow. Try to deliver your speech at a pace that feels natural and easy to follow. This gives your audience a chance to really absorb what you’re saying without feeling rushed or bogged down.

Manage nervousness

Try relaxation methods like deep breathing or visualization before you start to speak. This can help ease your nerves . Concentrate on the importance of what you’re sharing and your capability to present it well.

Use visual aids strategically

Make sure your slides or live demos line up well with what you’re saying. Your visuals are there to back you up and make your main points clear. Keep it simple and effective.

Encourage interaction

Engage your audience by inviting them to ask questions, participate in polls, or join in on demonstrations. This interaction makes your presentation more lively and allows you to directly address the audience’s interests.

Be prepared for Q&A

Think ahead about possible questions and have clear, informative answers ready. Use the Q&A to emphasize important points and clear up any confusion, showing off your expertise and preparedness.

Time management

Keep to your allotted time out of respect for your audience’s schedule. Rehearse to make sure you can cover everything important within the given time.

Reflect confidence

Have faith in your product and its value. Showing confidence in your presentation helps build trust and encourages your audience to believe in your product’s potential.

Seek feedback

After your presentation, ask for opinions from the audience or your peers. This feedback is invaluable for refining future presentations and improving your presentation skills .

Following these practices will help you give a persuasive product presentation that captivates your audience, delivers your message effectively, and achieves the results you desire.

Achieving excellence in product presentations with Prezi

Perfecting your product presentation is all about strategic preparation, creating engaging content, and delivering with confidence. With Prezi features and tools like customizable templates , open canvas, and the ability to integrate various media types, you’re equipped to create presentations that attract your audience.

Understanding who your audience is and catering to their specific needs is crucial, just as maintaining your brand’s identity through uniform themes and professional designs is. By incorporating these aspects, your presentation will effectively resonate, boosting interest and engagement, and ultimately paving the way for success in the marketplace.

Whether you pitch to investors, capture potential customers’ interest, or update stakeholders, a well-crafted product presentation can significantly influence your objectives and leave a memorable impact. So, leverage these tools, apply best practices, and watch as your product presentation turns into a pivotal point for growth and recognition within your field.

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

Featured image source: IconScout

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How to Build a Winning Product Launch Presentation

February 7, 2023 / Blog

Creating a compelling product launch presentation can contribute to the success of a new product. A well-crafted presentation can generate excitement and interest, leading to strong sales and positive word-of-mouth.

A product launch presentation’s goal is to educate and excite your target audience about the product, demonstrating its value and differentiators. Therefore, your presentation should communicate the product’s benefits, answer potential questions and objections, and persuade the audience to become customers.

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Essential preparation steps.

Before delivering a product launch presentation, it is necessary to plan and prepare.

Ensure the effectiveness of your product launch presentation through the following steps:

Know your audience

Knowing your audience will help you better understand their perspectives and expectations, allowing you to present your product in a way that resonates with them.

You need to understand the audience you will be presenting to. Consider critical factors such as their background, interests, and pain points.

Take the time to understand your audience to be able to tailor your presentation to meet their needs and address their concerns.

Research your competition

Understanding your competition is essential to positioning your product in the market and increasing your chances of a successful product launch.

Study what your competitors offer and their strengths and weaknesses. Then, find opportunities to differentiate and highlight your product from competitors .

Additionally, researching your competitors can help you identify any potential gaps in the market and find ways to fill them.

Define your Unique Selling Proposition (USP)

Your USP makes your product unique and sets it apart from the competition. It should be the central focus of your presentation.

Your USP should be clear, concise, and easy to understand, and it should accurately reflect what your product offers. Base it on product features, benefits, quality, value, or customer experience.

Highlight your USP to differentiate your product and show the audience why it is worth considering over similar products in the market.

Outline your key message and points

Determine the most important message you want to convey.

Your key message should be clear, concise, easy to understand, and accurately reflect your product’s value. In addition, to support your key message, create an outline that highlights your key points. 

The outline should be well-structured, logical, easy to follow, and cover all the essential information about your product. Moreover, as you outline your key points, consider using visual content to help communicate your message for a more engaging, memorable, and understandable presentation.

Rehearse your presentation

Practice makes perfect, and by rehearsing several times, you can refine your delivery, become more confident, and become more comfortable with the material.

When rehearsing, pay attention to timing, pacing, tone, body language, and audience engagement. Also, consider using a timer to ensure that your presentation fits within the allotted time and that you have enough time to cover all your key points.

By rehearsing your presentation , you can increase your confidence and reduce the risk of encountering unexpected problems during the actual product launch.

Creating a strong visual presentation

A strong visual presentation can enhance your product launch presentation and help you better engage your audience.

Here are some tips to help you create an effective visual presentation :

Use high-quality visual content

Incorporating high-quality visual content, such as images, graphics, and videos, into your product launch presentation is essential for making a lasting impression on your audience.

Make sure your visual content is relevant to your product and message. Moreover, they should also be of high quality, clear, visually appealing, and appropriately sized for your presentation.

Using high-quality visual content can help reinforce your brand identity and create a consistent look and feel throughout your presentation.

Keep your presentation simple

Keeping your product launch presentation simple is crucial for maintaining your audience’s attention and making your message clear. 

Overloading your slides with too many graphics or images can be distracting and confusing, detracting from your key message. Instead, focus on keeping your slides simple, clean, and uncluttered. Use minimal text and maximize the use of visual aids to help reinforce your key points. 

Additionally, consider using a consistent design theme throughout your presentation, which will help create a cohesive look and feel.

Make sure your slides are readable

If your audience struggles to read the text on your slides, they may lose interest or become confused.

Ensure that the text on your slides is clear, concise, and large enough to be easily readable. Consider using bullet points or short phrases instead of long paragraphs, which can be difficult to read and comprehend.

Additionally, make sure that the background and font colors are easy on the eyes and provide enough contrast for the text to be easily seen.

Hiring a presentation design agency

Creating a winning product launch presentation can be a complex and time-consuming task. Many businesses opt to hire a presentation design agency to help them achieve their goals.

Here are some of the benefits of hiring a presentation design agency:

Hiring a presentation design agency gives you access to a team of experts who specialize in creating visually appealing and impactful presentations.

With years of experience in the field, these professionals have a deep understanding of what works and what doesn’t. They can help you create a product launch presentation that effectively communicates your message and makes a lasting impression on your audience.

Professional quality

Design agencies have the latest design tools and techniques at their disposal. They can create visually appealing presentations that showcase the professional image of your brand.

Their expertise in creating impactful presentations that effectively communicate a message ensures that your product launch presentation leaves a lasting impression on your target audience.

Time-saving

By working with a presentation design agency, you can save time and focus on other important aspects of your product launch.

The agency will handle the creation of the presentation, freeing up your time and resources so you can focus on other areas of the launch. This can be especially beneficial if you have limited in-house design capabilities or are working on a tight timeline.

Customization

The agency’s team of experts will work with you to understand your brand, product, and target audience, and then create a presentation that is tailored specifically to your needs.

​​They will take into account your design preferences, marketing goals, and other key factors to create a presentation that is not only visually appealing but also effective in communicating your message and differentiating your product from the competition.

A winning product launch presentation requires careful planning and execution. By following the tips outlined in this guide, you increase your chances of making a lasting impression on your target audience and ensuring the success of your product.

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How to Present a Product: 10 Secrets to a Successful Product Presentation

You may have developed the best product in the world. But without presenting it to your audience in the right way, it could still end up a flop. 

Presenting a new product or feature should help prospective customers discover everything they need to know about it. This includes unveiling all its functionalities and use cases. 

Beyond everyday consumers, your presentation should be aimed at prospective investors. You must include key financial information to help stakeholders determine if your product is worth investing in.

You’ve put so much effort into research, design, and production. But now’s not the time to slack off. In fact, the stakes have never been higher. A powerful and persuasive product presentation can generate leads and drive serious sales.

In this post, we’ll discuss how you can create an impactful and memorable product presentation to take full advantage of this opportunity. 

What Is a Product Presentation?

A product presentation introduces your product and explains it in detail, including how it works and how it helps customers overcome pain points. It often makes use of images, videos, and slideshows to help prospects, stakeholders, and potential investors understand a product’s features and unique selling points.

A product presentation should include the following:

• An overview of your company and the products you offer.
• An explanation of your product, its positioning in the market, and how it solves your target audience’s problems.
• Use cases and testimonials.
• A call to action to drive conversions.
• Your conclusion.

Let’s move on to our 10 top tips for creating a successful product presentation:

1.Choose a Slide Template Theme and Stick To It 

To give the impression of professionalism, you should stick to just one slide theme and use your brand colors to build an image in the minds of consumers. A product presentation theme with simple, clean lines will help you get your message across without too many distractions. 

You should also equip yourself with a high-quality AI photo editor to ensure that all your images are picture-perfect. 

2.Use Plenty of Visual Aids

Graphs, images, videos, and demonstrations are great tools for capturing your audience’s attention. Use them to your advantage to highlight your product’s key selling points. Include images of your product in action and helpful tips for users. 

If your product is a new piece of software, let’s say an email finder , you should look to add images of its various functionalities and a screen recording of its UI in action to demonstrate its ease of use and robust capabilities. Short-form video is one of today’s most effective marketing trends , making content digestible and engaging.

Even better, make your product presentation an interactive one – engaging your audience will encourage them to listen more attentively and ensure buy-in. 

You could ask an audience member to carry out a function after watching your demo. This will illustrate how user-friendly your product is. Make sure to prepare a comprehensive and easy-to-follow demo to ensure nothing goes wrong in front of your expectant audience.

3.Create Compelling Content 

Your aim is to create impactful and memorable content that converts. As long as you’ve done your audience research, this won’t be too tricky a task. You must address the features your audience cares about most and what pain points they need your product to resolve.

Your customers may, for example, be particularly environmentally aware – cater to this with your content. You could explain how your product contributes to a culture of sustainability and how you’ve considered environmental concerns in its production. 

If you have difficulty with this you could always look to hire product management consultants to help develop and promote your product.

4.Start as You Mean to Go On 

The beginning of your product presentation is crucial because how you begin will set the tone for the rest of the presentation. 

Your aim for the start of your presentation is to grab your audience’s attention and establish credibility. Don’t be too wordy or read from slides. Have a sense of humor and be engaging. 

Here are a few ideas to start your presentation off the right way:

• Ask a question you can answer by explaining your value proposition right from the start – for example, “do you spend too much time on manual inventory management ?”. You can then describe how your solution would save time and labor in this area. 
• Share an interesting story about how your product came into existence. Storytelling helps your audience relate to you and remember the key elements of your presentation.

5. Keep It Short

Remember that you won’t have your audience’s time and attention forever, so, just like writing an impactful blog post , keep your product presentation short and to the point. Think about the key message you want your audience to take away, and then consider how you can communicate this most efficiently. 

7.Present With Confidence

As well as presenting your product information slides, how you present yourself is essential. 

Your presentation style, body language, and tone of voice play a crucial role and can make or break your presentation. The right body language helps you keep your audience engaged – so make an effort to:

• Keep your posture relaxed- don’t slouch or hunch.
• Maintain eye contact with your audience.
• Speak clearly, not too fast, and at a good volume.
• Make use of your space to interact with your audience.
• Take pauses in your speech to help your audience absorb information and maintain focus.

8. Communicate Your Value Proposition

How do you demonstrate your product’s value compared to competitors?

Your value proposition should help you stand out above other businesses in your industry. Ultimately, you want to demonstrate how your product can help your audience most effectively. This is also a great time to show off your product reviews .

For example, say you were pitching DocuSign and trying to come out on top in the HelloSign vs DocuSign battle for market prominence. You’d want to promote DocuSign as the superior solution, drawing attention to its vast template options and integrations that stand above HelloSign’s offering.

During the presentation, you must seek to establish the credibility of your offering to solve your audience’s problems. Therefore, if you have a physical product – put it in their hands and let them try it out. If your product is a service – figure out how you can have them experience it. 

9.Know Your Venue

If possible, test all the tech at your presentation venue to address any issues in advance. Test your presenting laptop, that your slides load as they should and that your audio is working correctly. In addition, speaking to the venue about the internet connection helps ensure everything is as it should be. You could even make sure you have access to a wired connection, just in case. 

9.Practice Makes Perfect

Practice your product presentation until you’re pitch perfect. Then you can unleash the presentation on a small group of friends, family, and colleagues. This method helps you to gauge reactions and get feedback.

Record your practice sessions and take notes to ensure you’re taking your time and not rushing through it. 

10.Encourage Follow-up Questions

At the end of your product presentation, prospects will probably have a few questions. 

Prospective customers might want to know about pricing, your guarantee, ease of use, and after-sales support. 

Let’s say you’ve built a multichannel inventory management solution. Prospects might ask questions like:

• How will the software help us manage multiple warehouse operations?
• Is your software cloud-based?
• Will it support our company’s growth and future expansion plans?
• Which marketing channels does your software support?
• Does your software solution integrate with our business’s tech stack?
• How long does the technology take to implement?

To address these inquiries efficiently, offering demo request forms on your website can streamline the process, allowing interested parties to directly request a demonstration tailored to their specific needs.

Preparing for potential questions in advance will give you the confidence to answer them post-presentation and show that you understand your prospect’s needs. It will also help you highlight the value of your product for your audience’s businesses. This will undoubtedly help you close the deal.

Your presentation should conclude with a summary of your slide deck and a clear call to action. Make your audience aware of their next steps following your presentation to get hold of your product. You should consider creating an ecommerce website for interested audience members to visit post-presentation.  

What’s Next?

Remember – your product presentation is your chance to make a good first impression. 

It’s a fantastic opportunity for you to introduce your product to your target audience, prospective investors, and stakeholders and broaden their knowledge about your business and brand. Get this right, and you’ll move them along to the consideration and conversion stages of the sales funnel. With time, these customers will trust your business and become loyal brand advocates. 

Xiaoyun TU – Brightpearl

Xiao is the Global Head of Lead Generation at Brightpearl, a leading software for order management and retail operations. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Xiaoyun has also written for other domains such as SimplyBook.me and Prisync .

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A Detailed Guide on How to Create a Powerful Product Presentation

We live in an era of unlimited goods and services. Every article that we consume has many other variants in the market. In such times of cut-throat competition, it is crucial to create a competitive edge and market your products strategically with stunning product presentations.

A great product presentation is key to capturing the attention of potential clients, demonstrating the value of your products, and closing sales.

In this article, we will walk you through the steps for creating a powerful product presentation, along with some examples to inspire your own. This article covers the following topics-

• What is a Product Presentation
• What is the Importance of a Product Presentation
• How to Craft Effective Product Presentations
• Templates that You Can Use in Your Product Presentation
• Real-Life Examples of Splendid Product Presentations

What is a Product Presentation?

A product presentation is an important marketing tool that is used to raise awareness of, showcase, and promote your product to potential clients and investors. The core purpose of such a presentation is to create anticipation, excitement, and hype around the product and ultimately persuade the customer to purchase it. 

A successful product presentation should always be tailored according to the needs and interests of the audience. It should cover their pain points, provide them with solutions, and also make them understand how your product fits into their demographics and culture.

Importance of Product Presentations

1. communicate your unique selling proposition (usp).

One of the most important aspects of a product presentation is to effectively communicate the benefits, unique selling propositions, and exclusive features of your product. It is especially important for complex products or services that may be difficult to understand without a visual representation. 

For example, if you are a company that sells wooden and sustainable toys for kids, you can dedicate a few slides in your presentation to highlight how your toys are safe for children and the environment. 

2. Showcase Your Credibility and Expertise

Product presentations are an opportunity to showcase your credibility and expertise in your industry. By demonstrating your products and services in a professional manner, you can establish yourself as a trusted source of authority in your field. You can include testimonies and reviews of existing customers and build trust amongst your potential customers.

3. Deliver a Memorable Experience

Product presentations can be more than just presentations. If delivered creatively, they can be transformed into an amazing experience that leaves a lasting impression on your target audience. It can be extremely beneficial for keeping your products in their memory lanes for a long.

4. Improves Sales

Product presentations can have a direct impact on sales performance. When your potential customers are aware of the benefits and competitive edge of the products and have trust in your company, they will not hesitate to purchase your products. Thus, product presentations can increase sales and lead to massive growth for companies.

Templates that You Can Use in Your Product Presentations

You can save much of your time and energy by using expert-designed templates in your presentations. Crafting your slides from scratch can be extremely burdensome and tedious. Thus, it is better to add customizable templates to your slides and make your presentations look more professional and stunning.

1. Product Roadmap

A product roadmap showcases the journey of your product. Right from the idea behind it to its execution, it covers all areas of how the product was brought to life. You can incorporate this template in your presentation to throw some light on the milestones of product development and showcase the release plan.

2. Geological Maps

Using maps in your product presentations can elevate the look of your slides and help you depict your brand presence. Harness the power of maps and showcase your customer base from various locations. You can also highlight areas with high demand for your product and locations where you wish to launch your next product.

3. Product Benefits

Highlight the benefits of your products and put emphasis on their value with this template. You can use it to highlight the core competence and unique features of the product that differentiate it from others in the market.

4. Product Icons

Using product icons in your presentations, you can instantly capture the attention of your audience. You can complement icons with text to increase comprehension or replace text with icons to save space on your slides for other crucial content.

5. Product Vision

By using this template in your presentation, you can visualize a roadmap for your product. It will help you display your vision for the product, how you wish to develop it, and bring it to life.

6. Product Comparison Table

The product comparison table can be used to showcase a comparison of pricing and features of products of various brands and companies. You can also use it to display how your organization’s services and products are better than those of competitors.

7. Product Features

Highlight your product’s features and its USPs with this template, ensuring your presentation puts emphasis on the selling points and uniqueness of your products. You can also talk in detail about the product’s design, quality, functions, and much more using this deck.

How to Create an Effective Product Presentation

Let us understand a few ways how you can create effective and memorable product presentations. Here are four tips with examples that will help you.

1. Get to Know Your Audience and Identify Your Goal

The first step to creating a stunning product presentation is to know your audience well. You must identify their expectations from the presentation and get to know their needs and wants. 

You can answer the following questions and analyze your audience’s requirements-

• Are you presenting to potential investors or to customers?
• What do they expect from your presentation?
• What are their age group, gender, and background?
• Are they the right fit for your product or service? 

Once you answer these questions, you can curate a presentation that would meet the expectations of your audience. It can help you keep them engaged and increase the chances of lead generation.

For example, Apple’s product presentations are an example of how you should identify the audience and the goal. The company knows that its audience is tech-savvy consumers, and its goal is to create excitement and anticipation for its latest product release.

2. Define Your Message and Create a Structure

Next, you must define the message that you wish to deliver. What is the core message that you want to communicate about your product, and how will you structure your presentation to convey it? 

A well-structured presentation should have a clear beginning, a middle with the pros and cons of the product, and an end with a logical flow that guides your audience through the core message.

For instance, Tesla’s product presentations are structured around the company’s mission. They highlight how the company aims to accelerate the world’s transition to sustainable energy. Each presentation showcases its latest products and technology and always ties back to its overarching message.

3. Harness the Power of Visuals and Graphics

People are more likely to remember information when it is presented in a visual form. Thus, using high-quality images, videos, and infographics can add life to your slides. You can incorporate multimedia such as GIFs, showcase your products with the help of augmented reality, demonstrate online avatars with NFTs, incorporate animations, etc.

For instance, luxury fashion house Gucci became the first in its field to launch its collection with an augmented reality fashion show. It started selling its items in the form of NFT tokens and became the talk of the town. This collaboration of fashion and technology made its campaign one of the best product presentations to date. 

Have a look at it here – https://vaultartspace.gucci.com/

4. Create a Sense of Exclusivity

Everybody has a fear of missing out on anything that is termed as exclusive or is available for a limited period of time. Product presentations usually create a sense of exclusivity and persuade the customer to buy the product. 

Let us understand it with the example of a luxury fashion brand, Hermes, and its iconic Birkin bag. Hermes offers extremely limited quantities of the Birkin, and to own it, one needs to take an exclusive appointment with the company. The waiting list can last for up to even six years, which has increased the anticipation for Berkin even more. This strategy of exclusivity has helped the luxury brand to create massive hype and create a stunning product presentation for the world.

Real-Life Examples

Let us have a look at some of the best product presentations that have left an impeccable impression and created outstanding impacts.

1. Apple’s Product Launch Events 

Apple is known for its unique product launch events. These events are not just about showcasing new products, but are also an example of what a stunning product presentation looks like.

Apple’s presentations are staged in a theater-like setting, with dramatic lighting, music, and absolutely stunning visuals. The products themselves are showcased in a way that is both informative and visually appealing. These presentations are typically delivered by the highest-level executives of Apple, such as the CEO of the company, to give importance to and highlight the value of the products. 

2. Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign is an excellent example of a unique product presentation. The campaign replaced the Coca-Cola logo on bottles with popular names and phrases, such as “Share a Coke with John” or “Share a Coke with a Friend.” 

This unique presentation created a personalized experience for the consumer, making them believe that the entire product was created just for them. It added value to the customer’s experience and made them buy the product more often.

3. GoPro’s “Be a Hero” Campaign

GoPro’s “Be a Hero” campaign is another example of a unique product presentation and how you can create a community around your product.

In this campaign, the company encouraged customers to share footage from their GoPro. This highlighted the product’s capabilities and inspired others to use the product in creative ways. This presentation not only highlighted the product’s features but also created a sense of togetherness among GoPro users.

4. Samsung’s Galaxy Fold Launch

Samsung’s launch of the Galaxy Fold phone in 2019 was a massive success, and here’s how the company tactfully launched the device.

Samsung started by highlighting its edge in being the latest in technology to manufacture a phone that can be compact yet useful. In its demonstration, it unveiled a sleek design and unfolded it to showcase a bigger screen that would be more comfortable for the human eye. This stunning product presentation led to huge sales for the tech giant.

Product presentations are great opportunities for companies to launch and sell their products to the world. The quality of presentations can determine the success of products in the market.

With the rise of digital platforms, presentations have become easier to create and share with a bigger audience. By using expert-designed templates and graphics , companies can make their presentations mind-blowing and demonstrate their products in an interactive manner.

We hope this article helps you in your next product presentation. Let us know what you think in the comment section below!

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Essential Product Presentation Tips for Captivating Your Audience

Creating a compelling product presentation is an art form that requires a combination of creativity, strategy, and attention to detail. Your ability to engage and captivate your audience can make a significant difference in the success of your product. Incorporating these product presentation tips into your strategy can transform an ordinary presentation into an unforgettable experience for your audience. Here are 10 key insights on how to present a product with flair and effectiveness

1. Understanding the Art of Product Presentation

The key to success lies in a blend of clarity and compelling engagement. This begins with a deep understanding of the core elements that make a product presentation effective. It's not just about the features of the product but about crafting a narrative that truly resonates with your audience. Storytelling , far more than a mere buzzword, is an essential tool in this process. It transforms a simple showcase into a memorable and relatable story, ensuring that your product leaves a lasting impression.

Integrating storytelling into your presentation does more than just captivate; it creates a powerful connection with your audience. The art lies in weaving a narrative that aligns seamlessly with your brand's ethos and highlights the unique value proposition of your product. This approach, rooted in persuasive communication, paints a vivid picture of how your product integrates into and enhances the lives of your audience. More than an accessory, storytelling is a fundamental aspect of presentation design, transforming a standard product demonstration into a truly immersive and engaging experience.

2. Crafting a Compelling New Product Presentation

Launching a new product is a pivotal moment for any brand. Your new product presentation should capture the essence of innovation and potential. Start by outlining a clear product roadmap, giving your audience a glimpse into the future journey of your product. This approach not only exhibits your product's long-term value but also establishes confidence in your brand's vision. Effective slides and visual presentations play a significant role here, helping to illustrate your points and keeping your audience visually engaged.

A product launch strategy is integral to your presentation. This involves more than just discussing the product itself; it's about creating a narrative that encompasses your market analysis, customer feedback, and future goals. Engaging content is key – it should enlighten your audience about the product while keeping them intrigued. Think of it as a blend of a sales presentation and a marketing showcase, where every element, from storytelling to visual aids, works together to create a compelling narrative.

3. The Power of Visual Presentations and Effective Slides

The significance of visual aids cannot be overstated. An effective visual presentation grabs attention and simplifies complex information. Effective slides are not just about aesthetic appeal; they are tools to convey your message succinctly. Utilize visual merchandising techniques to make your presentation more engaging. Remember, a picture is worth a thousand words, especially in a sales presentation where every second counts.

The design of your presentation plays a pivotal role in how your message is received. It's not just about what you say, but how you say it. Incorporating elements of retail display design can make your product demonstration more vivid and memorable. Use colors, layouts, and graphics that align with your brand storytelling, creating a cohesive and visually appealing narrative that resonates with your audience.

4. Building a Strong Product Roadmap in Your Presentation

A well-articulated product roadmap in your presentation has the potential to transform everything. It's a strategic inclusion that goes beyond mere product demonstration, showcasing the longevity and future potential of your product. This not only builds confidence in your product but also in your brand as a whole. When discussing your product roadmap, ensure it's clear, realistic, and aligns with your overall product launch strategy.

If you're presenting at a trade show or an exhibition, your product roadmap can be a compelling part of your pitch. Combine this with exhibition planning and trade show tips to maximize your presentation's impact. This approach not only helps in merchandising solutions but also in establishing a more profound connection with your audience, who are often looking for products that promise growth and innovation.

5. The Role of Design Sprints in Presentation Preparation

Design sprints can be a transformative approach in your presentation preparation. This methodology, often used in product development, can also enhance your presentation design. Through rapid prototyping and iterative testing, you can refine your product demonstration and sales pitch techniques. Incorporating design sprints helps in developing more engaging content, ensuring that your presentation resonates well with your target audience.

One of the key advantages of design sprints is the integration of immediate feedback. This process allows you to adjust your presentation strategies, fine-tune your visual aids, and ensure that your message aligns perfectly with your audience's expectations. It’s a dynamic approach that blends creativity with practical insights, leading to more effective and impactful product presentations.

6. Showcasing Success Stories and Project Reflection

Including success stories in your product presentation is an excellent way to build credibility and trust. Share anecdotes or case studies where your product or service has significantly impacted customers. This strategy not only illustrates the real-world application of your product but also enhances persuasive communication, which increases the impact and relatability of your presentation.

Project reflection is another critical aspect of a persuasive product presentation. Discussing past projects, challenges overcome, and lessons learned shows your brand's resilience and commitment to growth. This approach not only provides a realistic view of your product's journey but also helps in pitching products more effectively by showcasing your brand's journey and evolution.

7. Engaging Your Audience with Interactive Product Demonstrations

Interactive product demonstrations are a cornerstone of effective product presentation tips. They offer an immersive experience that allows the audience to connect with your product on a practical level. Demonstrations that are interactive and engaging can significantly boost audience engagement, making your product more memorable. Incorporate real-time demonstrations or hands-on experiences to make your presentation stand out.

Leveraging technology can take your product demonstrations to the next level. Use tools like augmented reality or interactive digital displays to provide a unique and engaging experience. This approach not only showcases your product in an innovative light but also aligns with modern marketing showcase trends, keeping your presentation fresh and relevant.

8. Incorporating Sales Pitch Techniques and Persuasive Communication

A successful product presentation often hinges on your sales pitch techniques. It's about finding the right balance between informative content and persuasive communication. Tailor your pitch to address the specific needs and pain points of your audience, making it as relevant and compelling as possible. Remember, a good sales pitch is not just about selling a product; it's about offering a solution. Here, using a teleprompter app can be particularly effective. It allows you to deliver your pitch smoothly, ensuring you hit all your key points while maintaining a natural, conversational tone.

Effective communication is the backbone of any successful presentation. Use storytelling, rhetorical questions, and powerful visuals to keep your audience engaged. Persuasive communication is not about overwhelming your audience with facts but about creating a narrative that they can connect with. This approach not only helps in pitching products effectively but also ensures that your message resonates with the audience long after the presentation is over.

9. Exploring Marketing Showcase and Merchandising Solutions:

A well-crafted marketing showcase is vital in any product presentation. It’s about creating a space where your product can shine and speak for itself. Use innovative merchandising solutions to highlight your product's features and benefits. This approach not only attracts attention but also helps in conveying your product's unique selling proposition in a more dynamic and effective way.

Effective merchandising is key to a successful product presentation. It involves not just the physical display but also how you position your product in the market. Incorporate elements of retail display design and visual merchandising to create a captivating experience for your audience. These techniques not only enhance the aesthetic appeal of your product but also play a crucial role in influencing buying decisions.

10. Finalizing Your Approach with Exhibition Planning and Trade Show Tips

Exhibitions and trade shows offer a unique opportunity to showcase your product to a broader audience. A strong exhibition planning strategy can significantly amplify the impact of your product presentation. Use trade show tips like engaging booth design, interactive displays, and live demonstrations to stand out in the crowd. This is your chance to make a lasting impression, so every detail counts.

To succeed at trade shows, it’s essential to have a clear strategy. This includes understanding your audience, designing an engaging booth, and having a clear message. Make your presentation interactive and engaging to draw in more visitors. Utilize these opportunities to network, gather feedback, and understand market trends, which can be invaluable for future product development and marketing strategies.

To Conclude: Effective Product Presentation Tips

In the world of business, the ability to present your product effectively can make all the difference. From crafting compelling narratives to utilizing cutting-edge merchandising solutions, these 10 essential product presentation tips provide a roadmap to captivate your audience and elevate your brand. 

A great product presentation is more than just a pitch; it's an opportunity to connect with your audience and leave a lasting impression. Apply these strategies to transform your next product presentation into an unforgettable experience.

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How to Create a Winning Product Launch Presentation

Your brand has come up with a new product. You have to launch it now. You and your team are feeling all the jitters. After all, product launch is one of the most crucial stages of a product launch. Some might say it is the “make or break” stage. 

Well, a product launch presentation could ease the nerves for you. A product launch presentation helps you deliver your product message and connect with the audience in an easy manner. But only a great product launch presentation can do that. And that is what we’re helping you with today.

In this article, we’ll tell you:

• What exactly classifies as a product launch presentation
• The purpose of a presentation for product launch 
• Ingredients of an excellent product launch presentation
• Steps to creating a winning presentation for product launch
• Other tips for a presentation for product launch

What is a Product Launch Presentation?

A product launch presentation is exactly what it sounds like. A presentation for product launch is the one that aims to summarize the key elements of your new product. This presentation is usually made for a large number of stakeholders who need to understand your new product.

For example, Apple launches new iPhone models and models for other devices every year in their yearly Apple event. If they design presentations for this yearly product launch event—it will be a product launch presentation. 

A product launch presentation has many different ingredients (which we’ll talk about later) but the most important are:

• Product overview
• Key features
• User benefits

And that’s it. That is what your presentation for the product is all about. Now let’s see what this presentation does. 

What does a Product Launch Presentation do?

A product launch presentation serves different purposes. Your competitors will have the same product as you, but they may not have a presentation like yours. Let’s see what all a presentation for product launch does for your brand:

• Aligns employees and stakeholders towards key features of your product

Both your employees and the stakeholders must know what your product is, what it does and how it could be helpful in society. A product launch presentation helps explain the in and outs of your presentation. By creating a presentation for product launch you don’t have to explain your product to different people at different times.

• Explains why your customers need your product

Before a customer buys your product, they must understand why they need it. A product launch presentation helps you do exactly that. Your presentation for product launch must include a “user benefits” section that will help your customers understand the kind of benefits they will derive out of your product. By explaining the benefits of your product, you’re also able to establish a connection with your customers.

• It addresses potential issues

It makes sense that when you launch a new product on the market that your prospective clients are unfamiliar with, they would have queries and worries.

While marketing initiatives like social media campaigns can tell people about the advantages and capabilities of the product, with a presentation you can precisely describe how it functions and convince them to buy it.

Furthermore, a presentation can clarify things like the launch roadmap, pricing, and the overall product launch plan , making everything evident even before the launch really happens. This will ensure that no worries or misunderstandings arise throughout the launch and post-launch stages because everyone will be informed and you can concentrate on carrying out your strategy.

• Creates a conversation about your product

If not make sales, a presentation for product launch will definitely help in creating a conversation about your product. Especially if you keep the stage open for questions once your presentation has ended. They offer a simple way for your audience to speak with you directly and guarantee that all inquiries are addressed. This may not be the case when a product is launched without a product launch presentation. 

Ingredients of an Excellent Presentation for Product Launch

Below is a list of five elements that make your product launch presentation hit the nail. Check them out:

• Demonstration of the product 

Speaking about the product without taking the time to learn more about it is not the greatest method to provide an accurate impression that will compel people to purchase it. Many people learn best through touch or imagery because they are kinesthetic or visual learners. 

However, individuals who read or listen to product specifics are just as vital for consuming information. Even if a person spends the entire evening talking about their product, the best effects won't be realized unless they give people a chance to use it personally. Consider this: Would a couch be purchased without being sat on?

• Entertainment of the audience  

Entertainment is the key element of a fantastic product presentation. It's not unexpected because when deciding whether to buy a new commodity or service, individuals are more likely to be moved by an emotional narrative than by a good one. 

Buyers need to be aware that training programs and new employment chances are being sold alongside lamps and other home comforts. If you want your presentation to be successful enough, give the audience an experience they'll remember. The target market must identify the product with pleasant feelings in their minds.

Your product launch presentation must have a proper structure that it follows. For example, some really good product launch presentations portray their product in the form of storytelling. The before-after-bridge technique is great for storytelling. 

According to this technique, you show your customers a world with the current problem. Then you show them what would happen if this problem did not exist. Then you include your product and show them how it is the bridge between the before and the after.

Including such techniques to form the structure of your presentation will ensure that your presentation flows smoothly and the viewers do not get distracted too easily. 

• A clear message

Each presentation for product launch has a clear message which is to be conveyed to the audience. In some cases, it could be making sales of the product. In other cases it could include raising awareness about the new product you’re launching. 

Consider well-known businesses like Apple, Coke, Microsoft, and General Motors. Because they all firmly believe in their products and are able to adapt them in response to client feedback, they all produce breath-taking product launch events. Consider what works best from each one and pay attention to how they highlight the product.

• Master showmanship, delivery matters

You could have the best presentation in the world but if it is not delivered properly, there isn’t much impact that your product launch presentation can create. The secret to a great presentation is understanding which information is more significant to the target audience. Even while one may spend the entire evening discussing a new fitness tracker's design and beauty, the majority of the audience may be more interested in the device's features than its features themselves.

7 simple steps to create a winning product launch presentation

Here are seven simple steps to create a winning presentation for product launch.

#1 Define your goals

Before you start creating a presentation, the first step is to define your goals with the product and the presentation. You must understand why you’re launching the product that you are launching. Along with this, you should also know what you want out of the presentation. This includes having a clear idea of what action your stakeholders may take after viewing your presentation. 

For example, the goal of your presentation may be to get users to buy your products as soon as they view the presentation. In that case, your product launch presentation will need to focus more on your product USP and user benefits.

#2 Create an outline

Before you start designing the presentation for product launch, you must create an outline. An outline is something that gives you a rough idea about what the final presentation will look like. There are always a number of important items to mention during presentations. Making an outline will assist you make sure nothing gets missed.

Choose the topics you want to discuss and the order in which you want to present them first. You can keep this outline in your presentation too to let the audience see it in a separate slide. This will help them know what to anticipate and make your message more enlightening.

#3 Define your target market

Once the outline has been created, the next step is deciding which target market is going to view the presentation. This important information needs to be obtained because your product launch presentation will be designed based on who all will view it. 

This stage can actually be divided into two primary parts: identifying your target market's size and creating personas for your ideal customers. What is your anticipated market size in the first scenario? This will demonstrate whether there is a sufficient market for what you have to offer.

In the second scenario, you can elaborate on your target market and your ideal clients. Which genders, for instance, would your product appeal to? What about the age range, the places, and the behaviors? You should give each of these considerations some thought and space on a few Google or PowerPoint slides.

#4 Describe your product

Since it is a presentation for product launch, you will need to start describing your product now. We’d advise describing your product in at least 3-4 slides. This way more of your presentation will focus on your product. You will need to describe things like:

• What is your product
• The features and benefits of your product
• The pricing of your product

By giving such information your audience will know if your product is a suitable fit for them.

You can use a step-by-step approach to describe how your product works. Whereas you can use bullets to describe the features of your product.

#5 Pick the right tool

It takes art to present your products or services. To be effective, you need to combine a variety of visually appealing presentations with an engaging delivery.

Long hours of planning, strategy, design, and organization may be necessary to accomplish this. You would need to create an outline, prepare your slide notes, find and use royalty-free images, and design your slides using them.

Pretty tiresome, I suppose. Tools and templates are useful for facilitating and speeding up work. Using templates speeds up the process of creating captivating and effective product presentation slides. They also offer guidance on how to maintain the organization and impact of your material. The majority of tools have fairly few functionality and a small amount of customizability. Visme is an exception to this, though.

# 6 Add graphics and visuals to your presentation

Think of the last time you viewed a presentation that had no visuals. You probably don’t. Because these presentations are very boring and you forget about them instantly. Most likely, you slept off during the presentation. Other people feel the same way about awful slide slideshows as you do.

There has never been more demand for innovative and captivating visual content. Consequently, you want amazing product presentation designs if you want to get the attention of the audience.

A survey found that 65% of adults learn best visually. The odds are in your favor if you use eye-catching pictures in your presentations. Do not use cartoonish or pixelated graphics. Avoid generic stock images, watermarked or copyrighted images, and avoid using copyrighted images. Instead, find high-quality images that will improve your presentation.

#7 Obtain feedback from your team and run it by them.

Running the presentation draft by your team will bring feedback for your product launch presentation. When different minds are put on a task more creativity and ideas will flow. 

Even if you're a skilled editor, getting a second set of eyes to review your presentation can help you make it better. Let's get to it. Your mind might automatically fill in the blanks with what you intended to say as you edited your presentation. However, other editors could easily point out mistakes or locations where you aren't clearly conveying your ideas.

And that’s it! With all edits, your winning presentation for product launch is ready! Now, take a look at some great examples of a presentation for product launch for inspiration to design your own!

Apple and their launch of Macbook Air

This video about Steve Jobs presenting their Macbook Air presentation for its product launch is the perfect example of how it should be done! Something is in the air. Steve Jobs opened his remarks at MacWorld 2008 with this. This short line immediately got everyone's attention because it alluded to the Macbook Air.

When you watch this video you’ll observe how each slide contains competitor analysis and features of the product. The storytelling and narration used by Steve Jobs is also commendable in this presentation.

Macworld San Francisco 2008-The MacBook Air Intro (Pt. 1)

Other Product Launch Presentation Tips

• Maintain a single slide theme; make your slides consistent with your brand's rules. It's an effective technique to advance the branding of your business.
• Don't cram your slides with too much material. Don't clutter up your PowerPoint with walls of text; keep it simple and orderly. You can try the 10/20/30 rule, which states that a presentation should have a minimum font size of 30 and a maximum of 10 slides.
• Be aware of your delivery and style — Your mannerisms, demeanor, and tone of voice all matter a lot. Tim Cook and Steve Jobs each have their own stage presence, but they both did a fantastic job showcasing the latest Apple products. Be unique since everyone else has been taken.

Let Us Take Over

You’re all set to start creating a winning presentation for product launch, but there’s one problem. The lack of time and creativity. You may not have the time nor the creativity that is needed to create these presentations—but we do! We at INK PPT have the best designers that are experts in creating product launch presentations that’ll win hearts. Let us take over and take this burden off your shoulders.

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I'm not your typical creative; I'm an avid thinker and ideator who seeks out adventurous experiences and thrives on great challenges. My passion for bringing characters to life through motion results in captivating aesthetics and enthralling storytelling.

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Crafting a Powerful Product Presentation: A Comprehensive Guide

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Table of contents, how do you make a product presentation, what do you present in a product presentation, what is a good product presentation, best practices in presenting a new product, what are the benefits of presenting a product, how do you present a product to a customer, top 8 presentation software or apps:.

Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present...

Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present the product's key features and value proposition in a persuasive way. But how do you create an impactful product presentation?

Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.

Start your presentation with an attention-grabbing intro. This sets the stage for what's to come and immediately captures the audience's attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.

To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading.

Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.

In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product's features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product's benefits.

Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.

A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It's not just about the slides or pitch deck, but how the information is presented.

Use techniques like the 'Problem-Solution-Benefit' approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience's needs and wants.

Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.

Let's assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.

Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like 'Download now' or 'Start your free trial today.'

Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product's value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.

It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.

Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer – not the product.

Stress on the product's benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.

• PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
• Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
• Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It's ideal for those looking to break away from the traditional slide-by-slide approach.
• Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
• Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
• Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
• Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It's known for its user-friendly interface and vast library of elements.
• Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.

Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.

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How to Create an Effective Marketing Presentation [Plus Templates]

Written by: Brian Nuckols

Whether you're a writer, marketing professional or anyone on the frontlines of creating front-facing business communications , learning to create effective and clear marketing presentations is a crucial skill. 

There are many use cases for a well-structured, clear marketing presentation. Some of the most common include:

• Speaking at a conference or networking event 
• Pitching company leadership on a new campaign or initiative 
• Presenting a webinar for existing or potential customers 
• Creating/repurposing content for platforms like SlideShare

Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations.

• Make your presentation about your audience 
• Create value quickly 
• Tell an engaging story 
• Use the right design principles

When you’re ready to dive in, Visme is a tool that helps non-designers create stunning marketing presentations . 

One of the benefits you get from saving time and resources that would typically go into designing the presentation is that you can spend more time on strategy and preparing impactful messages. 

However, if you’re happy with your messaging and ready to start designing, that’s great!  We have tons of engaging and fully customizable slides to get you started.

Head over to our template library and get started right now! 

Also, here’s a short selection of 8 easy-to-edit marketing presentation templates you can edit, share and download with Visme. View more templates below:

In the meantime, we’ll transition to exploring each of these strategies in depth. 

Additionally, we are going to explore how you can streamline the process of creating visually stunning and profitable marketing presentations by using just the right design principles throughout your slideshow. 

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• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

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Make Your Marketing Presentation About Your Audience

The first strategy that’s important when it comes to creating effective and clear marketing presentations is to make the presentation about your audience. 

Ready to create slides with impact? Use the agenda slide below. 

Cultivate Empathy

One thing you can do when preparing to make your presentation about your audience is connect with them empathically. 

What is empathy?   According to the design firm IDEO empathy is a “deep understanding of the problems and realities of the people you are designing for.”

In our case, we’re designing a presentation for our existing and ideal audience. 

As a more general definition, empathy allows us to see the world from another's point of view. To understand, feel and experience the world from the audience's perspective . 

This is useful because when we’re able to imagine the world from a different perspective we can brainstorm new, interesting and valuable messages to include in our presentation. 

Once you’ve brainstormed these messages, you can showcase them with the slides in this template below. 

While we can never fully experience things from the perspective of our audience, we can use strategies and tactics to get as close as possible.   

Most importantly, we have to agree to put aside our own preconceived beliefs in an effort to understand the needs and ideas of others. 

This is an important first step to creating your marketing presentation because it helps set the tone for your presentation.

When you’re ready to connect with your audience use the pros & cons slide from our Simple presentation theme. 

Understand Your Audience’s Environment

The first step in connecting more emphatically with your audience is to consider the environment that they’ll experience your presentation in. 

How will the average audience member be interacting with your presentation? Will they be watching at home or at work? Is attendance mandatory or did they choose to be there?   

By answering these questions we are  able to put ourselves in the position of the audience member and make sure we don’t have blindspots as presenters. 

After spending some time connecting with the environment of your audience, translate your insights into your marketing presentation using the template below. 

Understand Your Audience’s Needs

Another great strategy to uncover a deeper layer of understanding about your audience is to tap into their core emotional and physical needs.  

As the presenter, you have a different set of expectations, desires and questions about the subject matter you’re presenting on than the audience does.

One of the best ways to connect with your audience's core emotional needs is to give them a plausible vision of a better life. 

Once you’ve connected with the core emotional needs of your audience, use the process model slide in our Creative presentation theme to share your ideas. 

By focusing on the audience’s side of the story you can unlock new ideas, topics and messaging opportunities.

Create Journey Maps  

One of the first things you can do when brainstorming content for a marketing presentation is to understand the various steps a potential customer or prospect has to pass through before reaching their goal with your company.

This is invaluable information to know when setting out to create the content that's going inside your marketing presentation. 

It helps us to understand the motivations of your audience as well as some of the friction and pain points that are stopping them from reaching their goal.

Visually demonstrate how your customers are interacting with your business with this simplistic template option below. 

A powerful way to empathize with your audience is to dig deep into the problems and frustrations they have.

An excellent tool content brainstorming tool to use after we’ve identified some frustrations is the 5 Whys technique .  

Originally developed by Sakichi Toyoda , the founder of Toyota, the 5 Whys is also a powerful way to emphasize with your audience.

Here’s how Toyoda explained his process:

“The basis of Toyota’s scientific approach is to ask why five times whenever we find a problem … By repeating why five times, the nature of the problem as well as its solution becomes clear.”

To use this tactic for content brainstorming first identify a problem or frustration a member of your audience has. 

Use the 5 Whys technique to explore some of the root problems at the core of this issue.

Not only will this help you empathize more with your audience and potential customers, but when you add this level of depth to your content you’re more likely to affect the audience on more emotional levels.

Ready to try the 5 Whys technique? Give it the right shape and structure using the slide diagram below.

Define Your Customer Personas

Now that we’ve explored some techniques and tactics around empathy, we can start to more fully define who our target audience is. This will help us define your unique customer base and target readership. 

To do so, we’ll draw on a blend of existing data and forward looking projections. 

The Analytics Persona

The first persona is based on existing data. It requires an analytics or CRM software that’s tracking the data and some basic analysis skills.

This is worth the investment in time and resources because of the valuable data that can be unearthed from a simple exploration of the data.

As an example, Casey Winters a former marketer at Pinterest used analytics data to create the following personas:

By way of explanation, core people came every day, casual people came every week, marginal people came every month, and dormant users had stopped using the Pinterest platform altogether.

These types of personas are useful when creating a marketing presentation because they can help us develop key messaging strategies or goals for the presentation.

As an example, Pinterest may want to help casual users do more of the activities that core users do everyday. They can make a presentation directed at these casual users with the goal of teaching them how to migrate into the core user persona.

Ready to communicate effectively with audience members? Use a product comparison slide like the one below. 

The Product Persona

Similar to the analytics persona, the product persona focuses on understanding existing users or readers .

However, instead of doing the work of crunching statistics from an analytics or CRM software you’ll collect qualitative data to figure out more about who the reader is and not the discrete actions they’re taking.  

This is usually done using a back and forth of customer calls,  surveys and other qualitative data sources.

The Marketing Persona

The marketing persona is unlike the first two we discussed because it is projection into the future. This is the audience you want rather than the audience you have. 

Developing a marketing persona helps us to define a target market to pursue and target.  

Since this persona is about targeting people outside the product, one common tool created during this process is a mapping of the target customer’s typical day. 

This helps us understand the right messaging and strategies to use in our presentation. 

Have your personas down? Use the template below to create a presentation that serves their needs. 

Create Value Quickly in Your Marketing Presentation

Now that we’ve reviewed how to make the marketing presentation about the audience we come to the second important strategy when it comes to creating effective and clear marketing presentations.  

We have to create value for the audience member as quickly as possible. 

We’ll first explore what value creation is, how to generate it in your marketing presentation, and how the jobs to be done framework is invaluable for this process. 

Focus On Your Central Idea

“Make something people want. There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.”

This quote by the venture capitalist Paul Graham is a good illustration of how value creation is the central mechanism driving interest in content, business and marketing presentations. 

To operate a successful business, you have to create something of value. 

Likewise, any successful marketing presentation communicates how you plan to create value for your audience.

Our job during the presentation is to find the things or knowledge our audience needs reminded about, doesn’t have enough of or is hearing about for the first time.

The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better.

Ready to create value for your audience? Use the Venn diagram slide below. 

Understand How to Help Your Audience

A helpful framework that helps us visualize how we create value for our audience is the Jobs to be Done model.  

Jobs to be Done is a theory of consumer action. It describes the underlying motivations that cause a potential audience member to pay attention to our marketing presentations.

The theory states that markets for new products, content and information emerge when potential customers have a particular Job to be Done, and they start buying products to complete that job.

The Jobs to be Done site gives a great visual example of this. While someone may purchase a skateboard that then needs to be put together, what they really want is the end product of being a good skater and performing tricks.

Image Source

Charles Revson, founder of the cosmetic company Revlon, gives us another example of this principle in his quote, “In the factory we make cosmetics; in the drugstore we sell hope.” 

Revson has identified a core emotional need that makes Revlon valuable to their customers.

This information is critical for marketing presentation because it helps us to understand the ultimate goal or vision an audience member will have when interacting with our presentation.

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Transform Your Audience

One reason we can create value for our audience members is because of some of the fundamental limits we have as humans.

Typically, our audience can’t transform their personality or overcome the obstacles that hold them back without help.  

Progress in these areas happens when we integrate new ideas and new tools or products into our life.

This is the exact vision that Jobs to be Done helps us articulate in our marketing presentations.  

Our audience member is living the life she has come to accept. Then things change and she comes across your presentation. She is presented with an opportunity to improve her life.

Understanding the “job” this potential customer wants to fulfill is an important objective in a clear and effective marketing presentation.

Tell an Engaging Story With Your Marketing Presentation

Storytelling is an ancient technology designed to transmit wisdom and meanings from generation to generation.  

In this strategy we’ll use 4 principles from the discipline of business communication to explore why storytelling works so well in effective marketing presentations. 

However, we can start with a more simple opening question. In short, who is my audience and what is the message I want to share with them?

Know your audience? Use a template and deliver the important insights they need to during your presentation.

After the reflections we’ve done on empathy and creating value we should be able to offer a fairly nuanced response.

Nevertheless, each decision we make from here on out when it comes to the copy and messaging in our presentation.

The GAME Framework

GAME is an acronym for the following.

The first step in the game framework is to define clear goals for our marketing presentation.

Think about it from the perspective of relevant business outcomes. Do we need to increase customers? Qualify leads? Secure organizational buy in for a new software?

Defining concrete and specific goals is an important component of any marketing presentation so you can track return on investment and make sure your valuable time is being used effectively.

Set some SMART goals for your marketing presentation to set yourself up for success.

The second step in the game framework is the audience step.

While we’ve done some hard work emphasizing with your audience and understanding them on a broad level it’s time to get specific about what segment of your audience you want to target with your marketing presentation.

Is it a presentation to inform your audience of new features or ideas? Are you targeting new or existing personas with a specific message?

Understanding what segment of your audience is what you’ll accomplish in the second phase of the GAME framework.

Next, we’ll start crafting the actual words, visuals and content to present to the audience. Make sure to include key messages laid out in a clear, logical manner that is easy to understand.

These messages must include how your ideas, content or product create value for the audience. Remember the work we did during the value creation and Jobs to be Done section of this article?

Your key messages should show your audience how they get from point A to point B when it comes to solving their frustrations and challenges.

Ready to take your engaged audience from point A to point B? Try the template below to deliver your message. 

Finally, we come to the expression component of the GAME framework.

This is the form that our key messages will ultimately take. Audiences typically expect a blend of visual communication via slideshow and content via bullet points for additional information.

The Pyramid Principle

Now that we’re reading to begin expressing the message we want to convey in our marketing report it’s useful to study the most effective way to structure our content and messaging.

One of the best concepts for structuring any marketing or business presentation is called the Minto Pyramid Principle.

This principle was first created by Barbara Minto, an ex-McKinsey marketing consultant.

Her methodology can help you both develop and structure the content and visuals for your marketing presentation in a logical fashion that creates impact.

Simply stated, when using the Minto Pyramid Principle start with the most important points and get progressively more detailed as the presentation continues.

This rule will maximize the amount of audience members who hear and integrate the message of your presentation. It can also be a hard rule to put into practice because in most academic writing we’re taught to do the exact opposite.

For that reason, it’s helpful to look at the Pyramid Principle in action.

As you can see above, the Pyramid Principle was used on a due diligence report where t he key message was if the target company should be purchased. This is the focal point of the presentation and comes first.

Next, the partners give us plenty of supporting details and information if we want to dig deeper. However, the vast majority of readers will remember the key message that the suggestion is to buy the company.

Keep this principle in mind when structuring your marketing presentation. Do you have a core message that the vast majority of your audience will remember? Make sure it appears as early as possible in your marketing presentation.

Now that you’ve learned how to add some clarity and precision to your important messages use the template below to take your marketing presentation to the next level. 

Use the Right Design Principles in Your Marketing Presentation

Now that we’ve explored your audience, how to create value for them, and how to transmit that value into the vehicle of story we’re reading to start crafting our messages. 

When doing so it’s important to consider visual communication and design principles.   

There are three absolutely crucial design tactics you can use right now to up the quality of your design.

They are visual hierarchy, color psychology and font pairing.  

Visual Hierarchy

One of the best ways to design our marketing presentation in a way that’s visually appealing is to use visual hierarchy.  

This is a method of identifying the design elements we want to use and then organizing them in their order of importance.  

In other words, it’s a set of principles that help us understand the order in which our audience will notice the various design elements we chose.  

Great designers manipulate these principles to create stunning and clear designs.

The good news is that anyone can utilize certain these principles and Visme helps non-designers create successful marketing presentations that are both efficient and effective.

We've also created a video version of this blog post to help you further understand visual hierarchy. You can watch it below:

Color Psychology

The next design element that will take your presentation to the next level are from the field of color psychology. Color psychology in marketing and branding is an important subject.

It’s absolutely true that specific colors can influence the choices of consumers so it’s a crucial design decision in any marketing presentation. Color has the power to impact our emotions in many different ways.

It can call our attention to specific parts of the presentation, inspire emotions at an important moment, or even help our audience tap into positive memories.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Font Pairing

The last crucial design element we’ll explore today is font pairing. Font choice is crucial for the tone, feel, and look for our presentation.

The challenge is the enormous amount of choices we have and the lack of knowledge most of us have when it comes to what font choices work best.

It’s a topic we’ve covered on the Visme in the video below.

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It’s your turn! Get started with Visme and take the next step on your journey to create effective marketing presentations . Share your creation with me on Twitter and don't forget to use #MyVisme!

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

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By integration, knowledge center, 10 steps to creating a powerful product presentation: how to convince customers to buy your product.

By Vivian M, January 30 2023

To sell your product, you need to create a powerful remote presentation that convinces customers to buy it. Many companies make the mistake of thinking that good products sell themselves. Unfortunately, this is not always the case. You need to be able to pitch your product and explain why it is the best option for your customers. In this blog post, we will discuss ten steps that will help you create a powerful product presentation.

What Is a Product Presentation?

A product presentation is a sales and marketing tool used to engage potential customers with a product or service. The Indeed Editorial Team explains that a “presentation of products introduces customers to a new product that a company wants to offer.”   Typically, a product presentation aims to increase interest in the product and create a desire to purchase it. Also, product presentations can take many forms, from in-person demonstrations to online video tours.   A good product presentation should be clear, concise, and persuasive. It should give potential customers an overview of the product’s features and benefits and provide information about pricing and availability. Additionally, a product presentation should be engaging and memorable, leaving potential customers eager to learn more about the product.   A well-crafted product presentation in today’s competitive marketplace can make a substantial difference between winning a new business and losing out to the competition.

What Is the Difference Between a Product Presentation and a Sales Presentation?

Why Do You Need to Create Product Presentations?

Creating a Fantastic Product Presentation Step-by-Step

Here is our list of ten steps to creating a powerful product presentation to convince your customers to buy immediately.   Step 1: Determine Your Purpose   Before creating any presentation, it’s essential to identify a purpose. There are a few key questions you can ask yourself to determine the purpose of a product presentation.   First, what is the goal of the presentation? Are you trying to sell a product or simply introduce it to an audience?   Second, who is your target audience? Is the presentation geared towards potential customers, or is it for industry experts?   Third, what type of information will be presented? Is the focus on product features, or will there be an emphasis on customer testimonials?   Once you have answered these questions, you should understand the purpose of the product presentation. From there, you can start to develop a plan for how best to achieve your goal.   Step 2: Research Your Audience   If you’re giving a remote presentation on a product, it’s essential to research your audience in advance. This will help you tailor your pitch to their needs and ensure that you’re addressing any objections they might have.   One way to research your audience is to look at demographic information such as age, gender, location, and job title. You can also find out more about their interests and buying habits.   Another valuable way to research your audience is to use virtual reality technology. This can give you a realistic sense of who your audience is and their reaction to different types of presentations.   In addition, it’s advisable to research your buyer. Who are your buyers? Who will be the attendees of your presentation? To respond to these questions, you can monitor how they have previously engaged with the product.   By taking the time to research your audience, you can improve your chances of making a successful remote sale for your products.   Step 3: Outline Your Content   After researching your audience, it would be convenient for you to plan your content. Hence, it’s essential to consider the critical components of a product presentation.   This is the primary structure of a product presentation:

• Introduction
• Company overview
• Problem statement
• Product solution
• Value proposition
• Product positioning in the market
• Social proof

• Before the presentation, take some time to research the presenter and the product or service they will be presenting on. This will help you prepare questions or have meaningful conversations during the presentation.
• During the presentation, be sure to actively listen and take notes. You may also want to jot down any questions you have for the presenter.
• After the presentation, take some time to reach out to the presenter and thank them for their time. If you had any questions, be sure to follow up with them. You can also use this opportunity to connect with other attendees and exchange contact information.   Here are 10 steps to making a good product presentation. Remember that your goal is always to convince customers to buy your product. By following these simple tips and using 3DFrame technology, you can create an engaging and persuasive product presentation that will help close more sales.   If you’re curious to learn more about 3DFrame or our other solutions, don’t hesitate to reach out. We would be happy to chat with you about how we can help improve your product presentations and drive even more sales for your business.

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How To Create a Product Launch Marketing Plan in 6 Steps

Learn how to create a strong product launch marketing plan for your new product. We cover the 6 key steps to take when developing a go-to-market product strategy.

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rom Cheeto-flavored lip balm to New Coke to Google+, new products flop all the time. 

Recent statistics suggest that of all new products launched by companies today, only 40% survive in the market , and of those, just 60% generate any revenue.

New products can fail for a variety of reasons. Having a strong go-to-market strategy, or a product-specific marketing plan, can help ensure your product launch goes well ‚Äì and sets you up to measure success and learn from missteps. 

Creating a marketing plan for a new product launch involves outlining the strategies, objectives, target market, budget, and tactics to achieve your company's goals. It typically includes a timeline, budget, key performance indicators, and other measurements to determine the success of the plan.

A successful product launch comprises six essential steps. As a small business owner, clearly understanding each of these product marketing elements will empower you to confidently launch a new product.

Step #1 - Target Market Analysis

Target market analysis focuses on understanding a company's most likely customer base. This can be brand-wide, but when it comes to a go-to-market strategy, the focus must be on one product's target market.

Target market analysis involves researching and analyzing the characteristics of the company's existing and potential customers, such as their age, gender, income level, geographical location, and purchasing habits.

With this information, businesses can create a marketing plan that tailors messaging around a new product to the needs of their target market.

Six steps to identifying and defining your target market

• Research : Conduct research to understand the potential customer base for the new product. This may involve analyzing existing customer data and sales trends, researching competitors and their customer bases, and understanding the needs of the market.
• Segmentation : Segment the potential customer base into smaller, more defined groups based on demographics, interests, and needs.
• Profiling : Create customer profiles based on the segmentation data. Include demographic, psychographic, and behavioral information.
• Prioritize : Prioritize the customer segments based on their potential to benefit from the new product.
• Define : Identify the most relevant customer segments and outline the ideal customer's characteristics.
• Test : Test the target market definition by conducting market research or focus groups with potential customers. Make adjustments to the target market definition, if necessary.

Target market analysis in action

Target market analysis is an ongoing process. For example, the Harman brothers originally marketed Mountain Dew to Appalachia's tough mountaineers. However, its target audience has evolved drastically over time. 

Starting in the 90s, it became the official beverage of extreme sports. Then, its demographic shifted again to gamers due to its high caffeine content. Currently, Mountain Dew is dedicating 40% of its budget to targeting gamers in need of an energy boost.

Step #2 - Competitive Analysis

Competitive analysis is a process of gathering and analyzing data about competitors and their strategies. It helps businesses identify their competitors' strengths and weaknesses, identify opportunities and threats in the market, and develop strategies to outperform the competition.

Tips for identifying and researching your competitors

• Use online search tools : Start by researching your competitors online. Use search engines to find out what content they're creating, what keywords they're targeting, what channels they're using, and so on.
• Follow their social media accounts : Follow your competitors' social media accounts to stay up to date on their products, services, and promotions.
• Subscribe to their email lists : Sign up for your competitors' email lists to get an inside look at their offers and strategies.
• Monitor online reviews : Stay on top of online reviews for your competitors' products and services. This can help you identify customer pain points and areas of improvement.

Note inspiration from strengths and opportunities in weaknesses

As you gather data on your competitors, make note of where they're succeeding and where they're failing. A competitor's strengths can inspire you because they can motivate you to strive to reach similar heights of success. Their successes can also give you insight into what strategies and tactics are working for them, which can help guide your own efforts. 

At the same time, their weaknesses provide an opportunity for you to capitalize on and potentially overtake them in the marketplace.

Competitive analysis in action

Brand names aren't exactly open with their competitive analysis data. But here's an example of how a bit of competitive analysis gave way to an entirely new industry.

Airbnb was founded in 2008 by roommates Brian Chesky and Joe Gebbia when a large design conference was coming to San Francisco. The two former Rhode Island School of Design students had an idea to rent out airbeds in their living room to attendees in need of a place to stay since local hotels couldn't keep up with demand. 

They created a website to advertise their loft, and within a week, they had three bookings. They realized that people were willing to pay for unique, authentic accommodation experiences not offered by hotels and that there was a potential for a business.

Step #3 - Product Analysis

Product analysis is a process used to evaluate a product's features, performance, and marketability. It may involve a review of the product's design, functionality, pricing, and target market. 

Product analysis can help you determine whether your product meets customer needs and expectations and provides a competitive advantage. Ultimately, product analysis can help guide product development and marketing decisions, including the details of a go-to-market strategy.

How to define the features and benefits of your new product

When developing a marketing plan for new product launches, a solid list of features and benefits starts the sales process. Here are some steps to extracting each talking point.

• Ask questions : Take time to ask questions about your new product. Consider the needs of your target market and the problems you're trying to solve with your product. List any unique benefits or features the product may have.
• Research competitors : Look at what other similar products are already on the market and what they offer. Identify areas where your product is superior.
• Talk to users : Ask potential buyers questions about what they like or dislike about similar products and what features or benefits they would find most attractive from yours.
• Prioritize : Once you have a list of benefits and features, prioritize them. Use the most important as the pillars for your go-to-market strategy.

Choose a pricing strategy

Consider your pricing strategy options when analyzing your product. Some of the most popular include:

• Cost-Plus Pricing : This is the most common pricing strategy for small businesses. It involves adding a markup to the cost of your product to determine the final price. 
• Value-Based Pricing : This pricing strategy is based on the customer's perceived value of your product. It takes into account the customer's needs and wants, as well as the competition in the market.
• Penetration Pricing : Penetration pricing involves setting a low price for an introductory period in order to capture market share quickly. 
• Bundle Pricing : Bundle pricing involves offering a group of products at a discounted rate. This strategy often encourages customers to purchase more than one item.
• Tiered Pricing : Tiered pricing is a strategy that involves offering different levels of pricing depending on the customer's purchase volume. This encourages customers to purchase more in order to get the best deal.

Developing the packaging and branding for the product

Your product's presentation is just as important as its price and features.

Before beginning the design process of packaging, start with an analysis of your brand to identify the mission, values, and desired message to customers. Consider the type of customer who will interact with the product packaging and how the design should reflect their values. For example, if your buyer persona appreciates green initiatives, use eco-friendly packaging. 

After brainstorming ideas, create a mood board with images, colors, and textures to create a clear vision. Finally, test the design with focus groups or customers to receive feedback.

Product analysis in action

Botanical Bakery's shortbread cookies were truly scrumptious - however, they were lost among the competition before the company gave itself a packaging rebrand. 

This rebranding effort proved to be incredibly successful, leading to a 300% increase in sales for the company. The project included a packaging redesign featuring bright colors, larger fonts, more vivid imagery, and an updated brand story to create a more personal connection with customers.

Once you have a good sense of your competitors' product offerings, your target consumer's needs, and your product's value, you can start to build out your Unique Selling Proposition (USP). Your USP will describe why your product or service beats the competition and how it's uniquely positioned to help your target customer. This value proposition should be included in all of your marketing materials.

Step #4 - Marketing Mix (4 Ps)

The marketing mix, also known as the 4 Ps, refers to the four key elements of any successful marketing strategy: Product, Price, Place, and Promotion. No go-to-market strategy is complete without a customized marketing mix.

By completing a thorough analysis of your product, you should have this element of the marketing mix handled. Here are some tips for turning all of that data into a landing page with high conversion potential.

• Create a landing page : Start by creating a dedicated landing page specifically designed to promote your product launch. This page should be designed to capture leads, so provide an easy way for visitors to sign up for more information or to purchase your product.
• Incorporate visuals : Images, videos, and GIFs of your product in action can be a great way to capture attention and make your product launch page more engaging.
• Use a call-to-action : Make sure your product launch page includes a clear call-to-action that encourages visitors to take the next step.
• Share customer stories : Use customer stories to show potential customers how your product has helped others. For example, if you release your product early to a select group of users before launching it to the general public, get feedback and reviews from early users to share across your marketing channels.
• Promote your page : Promote your product launch page on social media, in email campaigns, and across other marketing channels.

You should already have chosen a pricing strategy for your product. Now it's time to communicate it.

• Take the time to clearly define your pricing. Include the cost of your product or service, and any discounts, additional fees, and taxes. Make sure to be as transparent as possible.
• Using visuals, like charts, infographics, and illustrations can help to make pricing easier to understand. 
• Offer multiple payment options, like credit cards, PayPal, and other digital payment systems. This will make it easier for customers to pay for your product or service.

This part of the marketing mix process covers where and how customers can buy your product. It involves understanding customers' shopping habits, researching where your competition sells its products, and assessing the best buying experience and after-sales support that can be offered.

It is important to consider if sales reps are needed or if self-service is the best option. Additionally, weighing the cost of giving up revenue through particular distribution channels is important. Your options may include:

• Online Marketplace : Amazon, eBay, Etsy, and other online marketplaces are popular places to sell products as a small business owner. 
• Social Media : Platforms like Instagram and Facebook offer a great way to reach a wide audience and increase sales.
• Retail Stores : You can sell your products in retail stores, either through a third party or by opening your own store.
• Wholesalers : Wholesalers are companies that buy products from manufacturers and then resell them to retailers.
• Trade Shows : Trade shows are great places to showcase and sell your products to a large number of potential buyers.
• OEM Distribution : OEM (Original Equipment Manufacturer) distribution is when a manufacturer sells products directly to end users, such as through a website or through a network of distributors.

Determining where your product or service is sold will help you choose the right marketing channels to maximize discoverability and conversion.

The promotion portion of a marketing plan for new product launches is where it all starts to come together. When advertising a new product, prioritize quality over quantity when deciding which channels to use. Make sure to customize your approach for each channel and audience segment, generate excitement before the launch, and continue marketing after the initial launch.

Choose your marketing channels

• Research the channels most populated by your target audience. This may include social media channels, websites, television, radio, or print. 
• Consider the type of product you're advertising. Different channels may be more effective for certain types of products. For example, retail products may be best suited for Instagram, TikTok, or YouTube. Campaigns for B2B products may perform better on LinkedIn.
• Consider the budget available for advertising. Different marketing channels may have different costs, so it is important to consider what channels will provide the most value for your budget.
• Prioritize channels that track and measure results. This will help determine which channels are most effective and should receive more of the budget.

Pre-launch buzz vs. post-launch promotion

Pre-launch buzz is a marketing strategy used to create excitement and anticipation for a product before it has been officially launched. It typically involves activities such as releasing teaser videos, creating websites, and conducting interviews to generate hype and attract potential customers.

Post-launch advertising is a type of marketing that focuses on promoting a product or service after it has already been launched. It typically involves activities such as developing campaigns, running ads, and creating content to attract new customers and increase sales. It can also be used to create brand awareness and loyalty and build relationships with customers.

Your go-to-market strategy should include plans for both pre-launch buzz and post-launch promotion.

Step #5 - Implementation

The goal of the implementation stage is to ensure that the marketing strategy is executed effectively and efficiently. The following tips can help you put your go-to-market strategy to work with minimal hurdles.

Get smart with your goals

SMART goals are a method for setting and achieving goals. The acronym stands for Specific, Measurable, Attainable, Relevant, and Time-Bound:

• Specific goals are clear and unambiguous.
• Measurable goals have easily identifiable metrics for success.
• Attainable goals are realistic and achievable.
• Relevant goals are important and contribute to your overall objectives.
• Time-bound goals have a specific timeline for completion.

SMART goals are great for product launches because they help provide a clear and measurable plan for success. They are also easy to understand, which makes it easier for everyone involved in the project to stay on the same page. 

Establish a budget

Go-to-market strategies don't typically come with endless budgets. Before allocating funds, calculate the cost of each marketing activity, such as advertising, promotional materials, and event costs. Then, a realistic budget for product marketing can be set, with a buffer for unexpected costs. 

Monitor the results of each activity and make adjustments to the budget if necessary. If something is working well, consider increasing the budget for that particular activity.

Allocating resources

There are more than just financial resources to allocate in a go-to-market strategy. You should also outline processes, limits, and guidelines for:

• Human resources
• Material resources
• Time resources
• Technology resources
• Logistics resource
• Legal resources
• Marketing resources

Develop your timeline

Successful implementation of a marketing plan for new product launches relies on timelines that serve as references to track progress. We recommend creating an implementation schedule by working backward from your target launch date.

• Identify the tasks that need to be completed in order to reach the deadline. 
• Estimate the amount of time each task should take. 
• Work backward from the deadline, assigning each task a start and end date. 
• Make sure to account for any potential delays. 
• Reassess the schedule regularly to make sure you are staying on track.

Establish a system for monitoring progress

Monitoring progress after a new product launch is important because it helps identify areas of success and areas that need improvement. 

Companies can use A/B testing to measure the success of different marketing strategies and identify areas for improvement. 

Track key metrics like customer acquisition, customer retention, sales, revenue, website traffic, and user engagement to measure the ongoing success of your product launch.

Plan for the worst, hope for the best

Even with proper planning, a new product launch can fail. In a worst-case scenario, having a contingency plan for a failed product launch in place can help minimize the damage.

A contingency plan should include measures to help minimize potential losses and reposition the product for success. Additionally, offering incentives to customers who have already purchased the product, such as discounts or refunds, should be considered to help maintain customer loyalty and trust.

Reallocating resources to focus on other products or services to help offset any losses incurred from the failed launch may also be beneficial.

With the above tips in mind, you'll be able to ensure a smooth rollout of your marketing campaigns.

Step #6 - Post-Launch: Evaluation and Retention

Post-launch evaluation and retention in a go-to-market strategy is the process of assessing the success of a product launch and developing strategies to retain customers after the launch.

Measure success with a post-mortem review

A project post-mortem is a review process that takes place after a marketing project is completed. It's a time to evaluate what went well, what didn't, and what can be improved for future projects. 

During a post-mortem, you should review the project goals, resources, timeline, budget, and KPIs to identify what worked and what didn't. Make notes of process improvements you plan to make for future projects.

It is important to adjust your product marketing playbook based on data insights and post-mortem evaluations, but not necessary to start from scratch. Make changes to reflect the data and findings while keeping the overall structure and goals in mind.

Develop a retention plan

Developing a retention plan after launch is critical for any business to maintain customer loyalty, encourage additional purchases, and better understand its customer base. 

Suggested strategies include:

• Offer loyalty programs and rewards 
• Create a customer-only community
• Implement automated follow-up emails 
• Offer incentives for referrals

Final Takeaways

Crafting an effective and comprehensive go-to-market strategy requires a lot of thought and effort. Use this cheat sheet as a reference for each essential component.

• Target Market Analysis : Identifying and researching the target audience's characteristics, needs, and wants to create a tailored marketing strategy.
• Competitive Analysis : Analyze the current competition's strengths and weaknesses to identify areas of opportunity and solidify your value proposition.
• Product Analysis : Evaluate the product to ensure it meets customer needs and wants. Determine which features and messaging to emphasize in the marketing strategy.
• Marketing Mix : Develop a unique creative marketing strategy by considering the product, price, place, and promotion of the product.
• Implementation : Execute the go-to-market strategy and ensure all elements are in place for a smooth rollout.
• Post-Launch Evaluation and Retention : Measure the success of the launch, identify areas for improvement, and develop strategies to keep customers engaged and loyal.

A well-thought-out marketing plan clears the runway to launch

Without a calculated marketing plan , a product launch could fail due to a lack of awareness and engagement with the target audience. This could be a costly mistake for small businesses that may not have the resources to recover from a failed launch. 

By implementing the six shared steps above, you can easily develop a marketing plan for new product launches, ensuring each launch is successful.

Novo Platform Inc. strives to provide accurate information but cannot guarantee that this content is correct, complete, or up-to-date. This page is for informational purposes only and is not financial or legal advice nor an endorsement of any third-party products or services. All products and services are presented without warranty. Novo Platform Inc. does not provide any financial or legal advice, and you should consult your own financial, legal, or tax advisors.

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Top 10 New Product Launch Presentation Templates with Examples and Samples

Tejas Prasanna

In 2007, Apple CEO Steve Jobs made a presentation for the iPhone at the Mac World event, showcasing how it would change the world. That game-changing product launch presentation changed lives, as it introduced to the masses to touch-screen interface devices with built-in cameras, cross-media synchronization, and many other features.

Presenting products at their launch events is a big deal. You need to create product launch presentations that are a win, for both your teams and the public. However, making that captivating presentation is also a big deal, and not everyone may be able to get it right.  Slide Team brings you a set of customizable Power Point Presentation Slides to help you with your product launches.

Also, while you're at it, don't forget to check out these product release templates here . For now, let’s look at some amazing product launch templates.

These slides are 100% editable and customizable and provide you the flexibility to edit information according to your requirements. You get structure and the capability to create bespoke presentations, in line with audience profile. 

Let’s explore these templates.

Template 1 - New product development process PowerPoint Presentation slides

Get well-acquainted with developing a new product, from generating an idea to commercializing the product with our handy template. The complete deck, in 65 slides, provides you all stages of the product development process. These may range from idea generation and screening to concept development and testing. It may also include your marketing strategies, business analysis, product development and testing, and commercialization. Use this template to also list down sources of idea generation, or getting right the concepts guiding the product. These may include customers, competitors, scientific research, dealers and representatives, management, or other sources. Other aspects of this template include SWOT analysis, market and consumer trends, the research and development process, PESTEL analysis, idea screening funnels, and more. All of these tools help you refine the concept for your product till you hit the sweet spot.

Download now!

Template 2  New product development PowerPoint Presentation slides

Use this PPT Template to outline the journey from product idea screening to product feasibility and review. With this slide, you can introduce a new product, explaining its benefits and the technologies used in depth to consumers. Market trends, such as size, growth capacity, and competition are also showcase. The slide also details the technicalities of the product, including the complexity, technical uncertainty, and gaps to bridge. It also outlines the profitability in terms of the returns you can expect, payback period, and cost. Use this template to showcase your expertise in analyzing your customers' buying habits and preferences, interests, and expectations.

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Template 3 - Marketing Go to Market Roll Out Plan New Product Launch PowerPoint Presentation Slides

Get your product launch strategy straight with this PPT Template on your go-to-market rollout plan. The template has a plan with steps outlined for launching a new product. Use this presentation template to describe to consumers what your product is all about, and how it can help address their pain points. Showcase your product portfolio and nail that elevator pitch for your target customers. Use the pitch to describe the problem and how your product can help solve it.

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Template 4 Product Launch Go to Market Strategy PowerPoint Presentation Slides

Nail your product launch market strategy with this set of PowerPoint Presentation Slides. Let the word out by explaining to your target customers what you are trying to sell and how it can benefit them. Don't forget to mention the critical attributes of your product or what it does. Your business model and pricing is also showcased for customers to know who they are buying from. Analyze the markets thoroughly, finding answers to questions like what the product is about, who should adopt it, key people involved, and how, when, and where.

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Template 5 New Product Launch Tactics PowerPoint Presentation Slide

Use this powerful PPT Template to introduce your product to your customers and make sound launch decisions by leveraging marketing tactics and compelling content geared toward your customers. Use the slides to get the product launch process and flow right. Don’t forget the market plan that the template comes with, which you can use to not only zero down on your target customer segment and strategic partners but also retain them. Use the charts and graphs for to depict your marketing strategies.

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Template 6 New Product Launch Plan PowerPoint Presentation Slides

The planning phase of a new product launch is crucial to its success. Our PPT Template on product launch plans cater to every requirement, including manufacturing and operations, marketing, budget, digital marketing, and product launch. Each plan, operations, manufacturing, or marketing, comes with a task sheet to map out tasks over time. You have a complete roadmap for your product launches that tells you where you stand and where you are going.

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Template 7 New Product Summary PowerPoint Presentation Slides

Give your customers a glimpse of your new product with this PowerPoint Presentation. Talk about your company, what it does, how it came to be, its values, and milestones in this design. Use this presentation template to let your customers know about the key people developing and marketing the product. Address the problems consumers face, and explain how your product can help resolve them. This PPT Presentation is a pitch that lets customers know your products’ why, how, when, and where.

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Template 8 New product launch seven stages PPT slide styles

Learn more about the seven stages in the new product launch process with this slide. Let your customers know how you came up with the idea for the product, or talk about your business model. You can also learn how to find your target customers or about the design of your products. The slide also tells you how to create a marketing and development plan to get your new product out. Download this seven-stage model for successfully launching a new product.

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Template 9 New product launch tools and techniques PowerPoint presentation slides

Find ways to boost sales for your new products with the help of powerful launch tools and techniques. Document and study tools, such as BCG Matrix, Ansoff Matrix, Empathy Map, and Kano Map. Use the BCG Matrix, for example, to compare market share and growth, or the Ansoff Matrix to draw inferences between your products and the markets. The Empathy and Kano maps help measure customers' thoughts and feelings about your products, whether they meet their needs satisfactorily, and attributes, such as excitement and performance.

Template 10 Launching A New Food Product Entering an Untapped Market PowerPoint Presentation Slides

Launching a new food product requires knowing not only marketing strategies, but also the markets and the food industry. With this slide, you can learn how to launch a new food product into an untapped market with potential. It comes with elements like an introduction to the US food markets and competitive analysis, the demographics of a new target audience, risks associated with new food product launches and how to overcome them, determining goals for a successful food product launch, and a general overview of the machinery and equipment required for manufacturing a new food product.

Nail Your Product Launches with these Slides

You will need to consider many things when launching a new product. For instance, you might want to have a dedicated product launch checklist that helps ensure you have everything you need for the event.

Check out our amazing product checklist templates here .

You might also want to develop a timeline for your product launch. You must consider other aspects of your new product launches, such as market analysis.

Leverage SlideTeam’s new product launch presentation templates and ensure your product launches are successful.

PS Don’t forget to look at our  product proposal templates here !

FAQs on New Product Launches

How do you introduce a new product.

Here are the best practices for introducing new products.

• Define your USP.
• Gather support and show enthusiasm.
• Train your team and let the members test the product.
• Schedule a launch date.
• Set a lifecycle 
• Prepare a vision and mission statement.
• Develop curiosity amongst consumers.
• Show how the product works, and add it to you existing product lines.
• Release key information about the product.
• Use advertising and other means to promote your new product.

What are the seven steps of a product launch?

• Brainstorm and come up with an idea for a new product.
• Test the idea and prove that it works.
• Develop a concept around your idea and test it.
• Analyze market trends and your business.
• Design and develop the product.
• Deploy the product.
• Get your product out into the market.

What are product launch goals?

Product launch goals must be measurable and attainable within a stipulated timeframe. A few practical examples of product launch goals include revenues, sales pipelines, creating awareness about your products, adoptions, customers, and reviews. For instances, this product X must capture 3% of the market share of in its category within the first six months.

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• [Updated 2023] Top 10 One-Page Product Overview PowerPoint Templates to Drive Sales
• [Updated 2023] Top 15 Product Differentiation Templates to Wipe Out Your Competition

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New product launch #1: product pitch

We devoted the previous article to the importance of product pitch presentations for startups and middle businesses. This time, we want to go deeper and focus on product presentations that should be excellent to promote your service or product to prospective customers. It is a key stage in business success to save all efforts invested and all contributions made. 

It is the presentation of the product to investors and other stakeholders that is the most creative, interesting, and complex process. In order to create a high-quality presentation of a service or product, it is deficient to simply list the product characteristics or features in slides. Most likely, investors will perceive such product presentations as weak and not convincing.

Effective product presentation is painstaking PowerPoint work that pays off with high conversions. Therefore, further in the article, we will talk about how to succeed in product design presentation .

Note : This guide talks about the startup pitch. It differs from a sales pitch while this one targets your existing or future customers, and in the case of startup pitches you target your investors. It means that startup pitches usually take it further than sales pitches, so the presentation design will differ accordingly.

Speaking about the presented product, it doesn’t really matter what you are trying to pitch, promote, or sell. What really matters is a list of benefits the investor or customer gets. To create successful presentations, you should avoid focusing on product features. Otherwise, you have to help investors to answer the question “Why should I invest?”

So, we would highlight 2 things to keep in mind while creating every product presentation slide:

• Benefits instead of Features.
• How does your product actually affect the person who is using that? 

New product presentation deck that works includes:

• Introduction slide: warm the audience up, lay out the pitch foundation, avoid strong statements not to confuse the audience. 
• Problem slide: tell the story, explain precise people’s pain points, steer clear of unfamiliar terms.
• Solution slide: remain clear and concise, stay away from technical jargon.
• Market Validation slide: show the need for an actual solution, show how the idea is new, show how many people researched for that solution.
• Market Size slide: make clearly bold statements, (if you are sure) tell the market share you are likely to get.
• Product slide: showcase how it works in practice, add product (application/website) screenshots.
• Business Model slide: illustrate your plan, describe the target audience, anticipate expenses.
• Market Adoption slide: demonstrate ways you will target offers to TA, use formulae if applicable.
• Competition slide: list all substantial and serious competitors in your market, explain how you plan to surpass them.
• Competitive Advantages slide: deduce on resources and capabilities that will win the race.

Present p roduct roadmap presentation

A roadmap is an expectation-setting tool that enables investors to look deeper into your product strategy. Investors are focused on long-term projects, so they will invest in startups with clear goals to avoid getting derailed. Product roadmap in presentation assists in communicating your high-level priorities without losing your audience. It is also your opportunity to establish user problems and the bigger picture before jumping into a discussion around features and benefits.

• What stages are required to launch the product? 
• Which objectives do you expect to meet in 1, 3, and 5 years?
• What problems need to be urgently solved?

These and more questions can be answered with the roadmap to continue the conversation with stakeholders (check out the example image below). You can answer these questions either directly or marginally, but the goal is to show investors you know what you are working on. Eventually, you will nail down a presentation success by revealing a strategy based on the planning phase and periodic reviews covering the results of past releases.

Being both a beginner and expert, you should stick to the “SOAPBOX” framework when working on a roadmap:

• Subject – know your presentation topic;
• Occasion – realize the presentation context;
• Audience – investigate the audience;
• Purpose – define goals for this product presentation;
• Before – check legwork to be done before the presentation;
• Objection Handling – prepare key objectives to address before or during the presentation;
• eXecute – think about how to deliver successful, informative, and compelling material.

How to improve your design presentation

• Use presentations. A beautiful set of designs and brilliant concepts require the right approach . Professional agencies know how to engage in your story and make people care. People far from the presentation industry focus on information mostly, which does not lead to ultimate success and deals.
• Use stories. Your story should be plain but interesting to captivate, as well as logo and fonts. Otherwise, we recommend concentrating on how your product will help people achieve some of their goals or ease pains.
• Use notes. Have a list of things you want to mention to make sure you hit everything important. You may refocus because of inner panic or complex questions, so you better keep points in order.
• Use product design presentation boards. You can customize them by yourself or address professional pitch deck services , but it creates a good impression. 

Research for p roduct presentation templates

The product presentation ideas are vast on the web, and you should not be afraid of plagiarism unless you copy-paste them. We mean you should review many product presentation samples to come up with something original. It is totally okay to be inspired by designs of professionals or custom agencies if you still want to do it by yourself. 

Additionally, product presentation examples show not only visual components but also give suggestions for presentation content. For example, it covers category analysis, product lifecycle, BCG matrix, empathy map kano model, product market mapping, market attractiveness, marketing launch plan, repositioning strategy, product feasibility review, launch monitoring dashboard, and more tools and techniques.

In the world of current technologies, it is easy to customize slides. To do so effectively, consider all points we mentioned in both articles, rely on all questions included, and remember the first secret of great design – look broader, look closer, and think young.

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• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Present financial information visually in PowerPoint to drive results
• Keynote VS PowerPoint
• Types of presentations

• Guide & How to's

The ultimate guide to creating an ideal elevator pitch presentation in 2023

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Crafting an engaging presentation script

Presentation skills for Product Managers

by Richard Holmes

How to excel at the activity we dread the most

Since product managers have no direct managerial responsibilities over team members and no tangible outputs in the same way a designer or developer might be able to say ‘here’s what I built this week’, PMs must instead rely on influencing and communication skills to build better products. Presentation skills, then, are a must-have. Let’s explore some ways in which product managers can become better presenters.

Tell visual stories

What’s storytelling? Here’s some help from the writers of South Park:

Stories are thrilling to listen to when unexpected things happen. Predictable is boring.

Managing the emotion of your presentation

You’ll need to strike a balance between being unpredictable and messy; in music, the melody of a song needs some predictability for you to be able to sing along but too much predictability makes for a dull tune and too much unpredictability confuses and disorientates. Aim to strike a balance so that your audience can second guess what’s coming some of the time but not always.

Map out the directional journey of your presentation to measure how predictable it is. Sudden changes in direction will prove to be the most effective way of capturing – and sustaining – your audience’s attention.

Before you present your next presentation, run through it with a colleague and stop at set intervals. Ask them if they know what’s coming next. If they can always predict what’s coming up next, think about how you might make your presentation more unpredictable.

A neat way to keep things unpredictable is to not show all you’re cards up front. If you’re presenting using a deck, don’t show all your bullet points. Instead start with a blank slate and animate items point by point into the deck. Otherwise, your audience will just read what’s on the deck ahead of time so that by the time you’re ready to talk about your next point they’ve already digested it and want you to move on. If they don’t know what’s coming next, they’ll stay more engaged.

Storytelling in product demos

If you’re presenting a new feature to team members, don’t just focus on the shiny bits of the finished product the user sees; instead, tell the story of what brought you to the solutions you created. Blood sweat and tears included.

The stories that product managers need to tell

Product managers can tell all sorts of stories. Here’s some that they might need to tell:

• Future product vision – what’s our north star?
• Technical dependencies – what technical challenges do we face?
• Org structure / reorgs – how do we optimise our team?
• Strategic decisions – what bets are we placing?
• Roadmap – what are we building?

Whatever it is you’re presenting, dig deep beneath the surface to find a story worth telling. And visualise it with diagrams or drawings that help bring the story to life.

Decide what you want to say

Before you start any formal piece of communication, particularly something that’s important, you’ll need to decide what it is you actually want to say.

We’ve all sat in presentations where we’re captivated not by the content of the presentation but by 2 critical questions: 1) when is this thing going to end, and 2) what am I going to have for lunch? If you don’t decide what you want to say beforehand, your presentation will end up a scrawling, unstructured mess.

People like hearing things in threes. Start by listing 3 key takeaways you’d like your audience to take from the presentation and structure your presentation around those key takeaways. Most people’s attention span is short. Really, really short, so don’t fool yourself into thinking that what you’ve got to say is so groundbreaking that it’s not susceptible to the human attention span. After 30-45 minutes, most of us are completely spent. We’re only human.

Separate your presentation from your script

When preparing presentation materials, there are 2 things you need to consider:

• What you want to say
• How you want to say it

A common mistake people make is to merge these two things together. This is a common error people make when presenting over Powerpoint. Instead of separating the things you want to say from the things you want to present, the two are mixed up into one big dumping ground.

Presentations work best when the materials you’re presenting can be referenced and explained without a stream of supplementary text on the same screen.

Decide what you want to say up front, and then pick the materials that support what it is you’re trying to say.

Your script should act as a script, and your deck (if you’re using one) is used to support what you’ve got to say.

If you’re giving a presentation over Zoom or in-person, keep your personal ‘script’ separate to the materials you’re presenting. For Zoom calls, this might mean having a separate digital device or notepad that you can refer to when you’re giving your presentation.

Pick your medium

Not all presentations need to be given using a deck of materials.

Other creative ways to give presentations include:

Pre-recorded videos

Decks with annotations

Live drawings

Documents with audio notes

Do presentations always have to be live? Not necessarily, if you work with teams across multiple locations you might want to opt for a pre-recorded video instead. These videos work best with 2 people; one asking the questions and one answering them. One way pre-recorded broadcasts can be a little dull.

An interesting use case for these is situations where you might not normally expect a presentation to happen. So, as a leader, you might usually send a monthly roundup of all that’s going on in your business, but instead, try mixing things up with a pre-recorded videos.

Decks can be dull, but annotations can weirdly bring them to life. Just as studies show that doodling in the margin of a book can help with retention, adding an extra layer of intimacy to a deck by adding some annotations can help the recipient feel more engaged.

Ditching the deck altogether might also be an option. With the gradual shift to remote working, recreating the whiteboard experience is difficult, but still possible thanks to the numerous digital collaboration tools available.

Whilst whiteboarding sessions are typically reserved for problem solving and idea generation workshops, the act of drawing things in real time can be curiously captivating.

I attended a UX conference once where the presenter was supported by a Walt Disney animator who drew in real-time. The result was strangely captivating. And whilst you don’t have to be a Walt Disney animator, even watching people who can’t draw scribble on a screen is strangely engaging.

OK, this sounds a little odd. As it becomes increasingly more normal to send your friends voice notes over WhatsApp, the same isn’t quite true yet for voice noting in a professional context. But why not buck the trend and add a personal touch to your documents or decks by including an audio snippet?

This works well for situations where you want to provide commentary but you’re in a rush or for when you want to demonstrate your desire to engage on a deeper level with folks you might not have much face time with. This could be offshore teams or members of the team you don’t get to talk to in real time as much as you’d like to.

Don’t be boring

Some people have naturally boring voices. Colleagues of mine used to tell me I had a ‘soothing’ voice but after listening to recordings of my voice I soon realised that when they said soothing, they actually meant drop dead boring. Nobody likes the sound of their own voice but mine, at the time, was truly coma-inducing.

In order to sound more professional I was subconsciously lowering the tone of my voice and avoiding anything that sounded what I perceived to be cartoonish. In reality, people quite like voices that vary in tone; anything else is just plain dull. Listen to news reporters and you’ll soon see what I mean. If you’re born with a naturally soothing (or boring) voice, like me, there are ways to change it when you’re presenting. Make an effort to change your tone of voice to keep things engaging.

Plant seeds of curiosity

One way to keep your audience engaged is to plant seeds at the start of your presentation by opening a loop and not closing it.

Start by planting a seed of curiosity. It might be that you casually pose a question to the audience or mention half a fact which people are interested in finding out more.

The seed is a loop that’s not closed and we’re all wired to want to close that loop. Starting a presentation by opening a loop can help your audience stay engaged. They really want to be able to get the answer to their questions.

Bringing it all together

In response to a Gallup poll which stated that public speaking is more feared than death, Jerry Seinfeild famously said that most Americans at a funeral would rather be in the casket than giving the eulogy. Whilst that might be a little extreme, giving presentations can certainly be a stressful experience. Ill preparation and boring people to tears can add to the stress. Give these little tips a try and hopefully the next time you present to your team, you’ll be remembered for all the right reasons.

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