the definitive business plan richard stutely pdf

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The definitive business plan : the fast-track to intelligent business planning for executives and entrepreneurs

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The Definitive Business Plan 1st Edition The Fast Track to Intelligent Planning for Executives and Entrepreneurs

• Author(s) Richard Stutely
• Publisher Pearson (Intl)

Print ISBN 9780273761143, 0273761145

Etext isbn 9780273762898, 0273762893.

• Edition 1st
• Copyright 2012
• Available from $ 17.83 USD SKU: 9780273762898R365

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The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs 1st Edition is written by Richard Stutely and published by Pearson (Intl). The Digital and eTextbook ISBNs for The Definitive Business Plan are 9780273762898, 0273762893 and the print ISBNs are 9780273761143, 0273761145. Save up to 80% versus print by going digital with VitalSource.

• Business & Money
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The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs Paperback – January 1, 2002

Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.

• Print length 336 pages
• Language English
• Publisher Ft Pr
• Publication date January 1, 2002
• Dimensions 6.5 x 1 x 9.5 inches
• ISBN-10 0273659219
• ISBN-13 978-0273659211
• See all details

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Editorial Reviews

From the back cover.

A good business plan is the difference between success and not even getting the chance to try.

This international bestseller is THE ultimate guide to business planning.

Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.

Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls.

If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over. The Definitive Business Plan will make sure your plan is good enough to start, run or revitalise any business enterprise.

— Peter N. Tan, Senior Vice President, Hambrecht & Quist

— Mike Brooke, Entrepreneur and Private Venture Capitalist

— Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines

— Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd

— Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London

About the Author

Businessman and author Richard Stutely has unique insight to strategic and operational planning on both sides of the funding desk ¿ reviewing, preparing and using plans. He has handled business plans on every scale ¿ as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. More recently as managing director of multinational technology companies he has handled business planning focused on exploiting rapid change.

His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators ), which helps the reader understand the wider environment for business, and The Economist Numbers Guide (published in several languages), which covers nearly all quantitative decision-making techniques for business. He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist , The Accountant and The Banker. He also gives presentations on business planning to MBA students.

Product details

• Publisher ‏ : ‎ Ft Pr; 2nd edition (January 1, 2002)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 336 pages
• ISBN-10 ‏ : ‎ 0273659219
• ISBN-13 ‏ : ‎ 978-0273659211
• Item Weight ‏ : ‎ 1.62 pounds
• Dimensions ‏ : ‎ 6.5 x 1 x 9.5 inches
• #2,154 in Systems & Planning
• #3,282 in Communication Skills
• #6,044 in Entrepreneurship (Books)

About the author

Richard stutely.

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The Definitive Business Plan

Information.

• 9780273762904
• 9780273761143

Published at

About this book.

This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.This new edition has been completely updated throughout.

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