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Five Common Communication Mistakes (And How to Fix Them)

Learn how to be more effective at your next meeting or presentation.

May 03, 2019

A woman presenting to colleagues. Credit: iStock/Portra

Too often we make the same speaking mistakes. Break those bad habits with these tips. | iStock/Portra

We have all unnecessarily suffered through disengaging, ineffective presentations and meetings. But most of us make the same mistakes, again and again. By applying these straightforward fixes, we can make our communication experiences more effective and productive. Below are five fixes for more effective communication.

1. Starting

The most precious commodity in today’s world is not gold or cryptocurrency, but attention. We are inundated with a tremendous amount of information vying for our focus. Why then would so many people squander away an opportunity to gain attention by starting presentations or meetings with: “Hi, my name is … and today I am going to talk about …” This is a lackluster, banal, disengaging way to begin. Not only does it lack originality, it is downright silly since most speakers start this way while standing in front of a slide displaying their name along with the title of their talk.

Rather than commence with a boring and routine start, kick off your presentation like a James Bond movie — with action: You can tell a story, take a poll, ask a provocative question, show a video clip. Starting in this manner captures your audience’s focus and pulls them away from other attention-grabbing ideas, people, or devices. This action-oriented approach works for meetings, too. On your agenda, have the first item be one or two questions to be answered when you start. In this way, participants get engaged from the moment the meeting begins.

Quote Too many leaders today negatively impact their credibility through their word choice. Hedging language reduces perceptions of your competence because it softens your assertiveness, reduces your clarity, and makes you seem wishy-washy.

Research in psychology teaches us that we tend to remember best what we hear first and last rather than what comes in the middle — aka primacy and recency effects. You would expect then that speakers would dedicate more time to how they conclude their talks and meetings. Unfortunately, this just doesn’t happen. The most common concluding lines I hear go something like “I guess we’re out of time and someone needs our conference room.” This type of ending is a missed opportunity! Take time to plan out and practice how your presentation and meeting will end. Be concise and clear because you don’t have a lot of time. Once you signal you are wrapping up (e.g., “In conclusion”), your audience disengages and begins to focus on what comes next.

A great way to end is to first express gratitude: “Thank you for your time” or “I appreciate your attention to this.” And next, simply speak out your communication goal, which should be a concise statement of what you want your audience to know, feel, and do as a result of your content.

3. Transitioning

In college, I was trained for a full academic quarter to be a tour guide of my campus. During my very regimented training, they impressed upon me that above all else good tour guides never lose their tour groups. The very same standard exists for presenters and meeting facilitators. Never lose your audience because if you do, they will likely go to their phones or their friends or to sleep. The weakest link of any tour or presentation comes when moving from one place/portion to the next. It is in transition that your audience is most likely to get lost, distracted, or confused. Thus, you must spend time planning and practicing robust transitions that go beyond “next” and “so.”

In any typical business communication, there are several potential transition points that must be bridged successfully:

Moving between points in your talk or meeting
Entering and exiting slides
Going from presentation into Q&A
Switching from one presenter to another

A successful transition includes a concrete wrap-up or takeaway of the immediately prior topic/slide/person and then bridges to the next topic/slide/person. These transitions can be statements (e.g., “With a clear understanding of the current problem, we can now address one way to solve it”) or questions (e.g., “With a problem as substantial as this, how can we best solve it?”).

Too many leaders today negatively impact their credibility through their word choice, such as “I think we should kind of sort of enter this new market.” Hedges are these phrases that litter much of our communication. Repeated use of hedging language reduces perceptions of your competence because it softens your assertiveness, reduces your clarity, and makes you seem wishy-washy and unsure of what you are saying.

The best way to address hedging is via substitution. Find stronger, more powerful words to replace these less assertive ones. For example, “I think” becomes “I believe” or “I know.” “Kind of” and “sort of” can be replaced with “one way.” Finding more assertive substitutions affords you a way to make your point more clearly and definitively. However, before you can substitute, you must first become aware of your hedging language. Thankfully, apps such as Orai, LikeSo, Ummo, Ambit, and VoiceVibes can provide useful, personalized feedback on your language use, along with pacing, pauses, variation, and tone.

5. Memorizing

We all fear standing in front of a group in the middle of a high-stakes presentation and forgetting what to say next. Many people try to address this ubiquitous fear by memorizing their content. Unfortunately, memorizing often increases the likelihood of blanking out. How do you escape this fate? Simply put: Avoid memorizing.

Here’s why: If you commit your script to memory, you create the “right” way to speak your content. This approach only increases the pressure you feel because you want to say things exactly the way you previously memorized. This pressure increases the likelihood that you will make a mistake due to the increase in cognitive load. Further, this added mental demand reduces the bandwidth you have to adjust and adapt to your audience. Thus, speaking to your audience “through” your script causes you to be less connected and engaging.

But if you aren’t supposed to memorize your presentation, how can you be sure your content won’t be forgotten or come out as a rambling, unorganized mess? The key to not blanking out and remaining connected and engaging is to create a comprehensive outline that is based on a clearly structured presentation. A structure provides a map for both you and your audience. With a map in hand, it’s hard to get lost. First, take the time to thoughtfully apply an audience-centric structure . Second, document it in an outline format. At least three types of outlines can help you:

Traditional outline : Leverage an indented, hierarchical listing of your points. Provide key phrases or words.
Question-based outline : List questions that spark specific answers in the order you intend to cover your content.
Illustrated/picture-based outline : Graphically map out your ideas using icons, pictures, and words.

Finally, practice your presentation from your outline and allow yourself permission to vary how you speak your content; your wording need not be exactly the same each time. Outlines afford you the opportunity to adjust and adapt your content based on how you feel and how the audience responds. This flexibility reduces the likelihood of blanking out when compared to the more rigid memorizing approach.

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Explore More

Can we be candid how to communicate clearly and directly, directive speech vs. dialogue: how leaders communicate with clarity, balance, class takeaways — how to run a meeting effectively, editor’s picks.

December 14, 2018 The Master Communicator’s Toolbox These three skills will help you grab and keep your audience’s attention.

October 26, 2017 Be Better at Spontaneous Speaking Use these tools to help you think fast and talk smart.

March 02, 2015 Matt Abrahams: Tips and Techniques for More Confident and Compelling Presentations A Stanford lecturer explains key ways you can better plan, practice, and present your next talk.

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8 Ways You Can Improve Your Communication Skills

Your guide to establishing better communication habits for success in the workplace.

Mary Sharp Emerson

A leader’s ability to communicate clearly and effectively with employees, within teams, and across the organization is one of the foundations of a successful business.

And in today’s complex and quickly evolving business environment, with hundreds of different communication tools, fully or partially remote teams, and even multicultural teams spanning multiple time zones, effective communication has never been more important — or more challenging.

Thus, the ability to communicate might be a manager’s most critical skill.

The good news is that these skills can be learned and even mastered.

These eight tips can help you maximize your communication skills for the success of your organization and your career.

1. Be clear and concise

Communication is primarily about word choice. And when it comes to word choice, less is more.

The key to powerful and persuasive communication — whether written or spoken — is clarity and, when possible, brevity.

Before engaging in any form of communication, define your goals and your audience.

Outlining carefully and explicitly what you want to convey and why will help ensure that you include all necessary information. It will also help you eliminate irrelevant details.

Avoid unnecessary words and overly flowery language, which can distract from your message.

And while repetition may be necessary in some cases, be sure to use it carefully and sparingly. Repeating your message can ensure that your audience receives it, but too much repetition can cause them to tune you out entirely.

2. Prepare ahead of time

Know what you are going to say and how you are going to say before you begin any type of communication.

However, being prepared means more than just practicing a presentation.

Preparation also involves thinking about the entirety of the communication, from start to finish. Research the information you may need to support your message. Consider how you will respond to questions and criticisms. Try to anticipate the unexpected.

Before a performance review, for instance, prepare a list of concrete examples of your employee’s behavior to support your evaluation.

Before engaging in a salary or promotion negotiation, know exactly what you want. Be ready to discuss ranges and potential compromises; know what you are willing to accept and what you aren’t. And have on hand specific details to support your case, such as relevant salaries for your position and your location (but be sure that your research is based on publicly available information, not company gossip or anecdotal evidence).

Before entering into any conversation, brainstorm potential questions, requests for additional information or clarification, and disagreements so you are ready to address them calmly and clearly.

3. Be mindful of nonverbal communication

Our facial expressions, gestures, and body language can, and often do, say more than our words.

Nonverbal cues can have between 65 and 93 percent more impact than the spoken word. And we are more likely to believe the nonverbal signals over spoken words if the two are in disagreement.

Leaders must be especially adept at reading nonverbal cues.

Employees who may be unwilling to voice disagreements or concerns, for instance, may show their discomfort through crossed arms or an unwillingness to make eye contact. If you are aware of others’ body language, you may be able to adjust your communication tactics appropriately.

At the same time, leaders must also be able to control their own nonverbal communications.

Your nonverbal cues must, at all times, support your message. At best, conflicting verbal and nonverbal communication can cause confusion. At worst, it can undermine your message and your team’s confidence in you, your organization, and even in themselves.

4. Watch your tone

How you say something can be just as important as what you say. As with other nonverbal cues, your tone can add power and emphasis to your message, or it can undermine it entirely.

Tone can be an especially important factor in workplace disagreements and conflict. A well-chosen word with a positive connotation creates good will and trust. A poorly chosen word with unclear or negative connotations can quickly lead to misunderstanding.

When speaking, tone includes volume, projection, and intonation as well as word choice. In real time, it can be challenging to control tone to ensure that it matches your intent. But being mindful of your tone will enable you to alter it appropriately if a communication seems to be going in the wrong direction.

Tone can be easier to control when writing. Be sure to read your communication once, even twice, while thinking about tone as well as message. You may even want to read it out loud or ask a trusted colleague to read it over, if doing so does not breach confidentiality.

And when engaging in a heated dialogue over email or other written medium, don’t be too hasty in your replies.

If at all possible, write out your response but then wait for a day or two to send it. In many cases, re-reading your message after your emotions have cooled allows you to moderate your tone in a way that is less likely to escalate the conflict.

Browse our Communication programs.

5. Practice active listening

Communication nearly always involves two or more individuals.

Therefore, listening is just as important as speaking when it comes to communicating successfully. But listening can be more challenging than we realize.

In her blog post Mastering the Basics of Communication , communication expert Marjorie North notes that we only hear about half of what the other person says during any given conversation.

The goal of active listening is to ensure that you hear not just the words the person is saying, but the entire message. Some tips for active listening include:

Giving the speaker your full and undivided attention
Clearing your mind of distractions, judgements, and counter-arguments.
Avoiding the temptation to interrupt with your own thoughts.
Showing open, positive body language to keep your mind focused and to show the speaker that you are really listening
Rephrase or paraphrase what you’ve heard when making your reply
Ask open ended questions designed to elicit additional information

6. Build your emotional intelligence

Communication is built upon a foundation of emotional intelligence. Simply put, you cannot communicate effectively with others until you can assess and understand your own feelings.

“If you’re aware of your own emotions and the behaviors they trigger, you can begin to manage these emotions and behaviors,” says Margaret Andrews in her post, How to Improve Your Emotional Intelligence .

Leaders with a high level of emotional intelligence will naturally find it easier to engage in active listening, maintain appropriate tone, and use positive body language, for example.

Understanding and managing your own emotions is only part of emotional intelligence. The other part — equally important for effective communication — is empathy for others.

Empathizing with an employee can, for example, make a difficult conversation easier.

You may still have to deliver bad news, but (actively) listening to their perspective and showing that you understand their feelings can go a long way toward smoothing hurt feelings or avoiding misunderstandings.

7. Develop a workplace communication strategy

Today’s workplace is a constant flow of information across a wide variety of formats. Every single communication must be understood in the context of that larger flow of information.

Even the most effective communicator may find it difficult to get their message across without a workplace communication strategy.

A communication strategy is the framework within which your business conveys and receives information. It can — and should — outline how and what you communicate to customers and clients, stakeholders, and managers and employees.

Starting most broadly, your strategy should incorporate who gets what message and when. This ensures that everyone receives the correct information at the right time.

It can be as detailed as how you communicate, including defining the type of tools you use for which information. For example, you may define when it’s appropriate to use a group chat for the entire team or organization or when a meeting should have been summarized in an email instead.

Creating basic guidelines like this can streamline the flow of information. It will help ensure that everyone gets the details they need and that important knowledge isn’t overwhelmed by extraneous minutia.

8. Create a positive organizational culture

The corporate culture in which you are communicating also plays a vital role in effective communication.

In a positive work environment — one founded on transparency, trust, empathy, and open dialogue — communication in general will be easier and more effective.

Employees will be more receptive to hearing their manager’s message if they trust that manager. And managers will find it easier to create buy-in and even offer constructive criticism if they encourage their employees to speak up, offer suggestions, and even offer constructive criticisms of their own.

“The most dangerous organization is a silent one,” says Lorne Rubis in a blog post, Six Tips for Building a Better Workplace Culture . Communication, in both directions, can only be effective in a culture that is built on trust and a foundation of psychological safety.

Authoritative managers who refuse to share information, aren’t open to suggestions, and refuse to admit mistakes and accept criticism are likely to find their suggestions and criticisms met with defensiveness or even ignored altogether.

Without that foundation of trust and transparency, even the smallest communication can be misconstrued and lead to misunderstandings and unnecessary conflict.

Communicating with co-workers and employees is always going to present challenges. There will always be misunderstandings and miscommunications that must be resolved and unfortunately, corporate messages aren’t always what we want to hear, especially during difficult times.

But building and mastering effective communication skills will make your job easier as a leader, even during difficult conversations. Taking the time to build these skills will certainly be time well-spent.

Want to build your skills? Find the program that’s right for you.

Browse all Professional & Executive Development programs.

About the Author

Digital Content Producer

Emerson is a Digital Content Producer at Harvard DCE. She is a graduate of Brandeis University and Yale University and started her career as an international affairs analyst. She is an avid triathlete and has completed three Ironman triathlons, as well as the Boston Marathon.

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12 tips for effective communication in ...

12 tips for effective communication in the workplace

Effective communication transcends simple information exchanges. Understanding the emotions and motives behind the given information is essential. In addition to successfully conveying messages, it's important to actively listen and fully understand the conversation, making the speaker feel heard and understood.

Today, we’re in almost constant contact with our coworkers. You might not put a lot of thought into saying “hi” to your coworker, grabbing virtual coffee with a remote team member, or sending a gif of a cat wearing pajamas to your team—and that’s ok. Even though you’re communicating at work, there’s a difference between these types of messages and communication in the workplace.

Communication in the workplace refers to the communication you do at work about work. Knowing when and how to effectively communicate at work can help you reduce miscommunication, increase team happiness, bolster collaboration, and foster trust. Teams that know how to communicate effectively about work are better prepared for difficult situations. But building good communication habits takes time and effort—and that’s where we come in. Here are 12 ways to take your workplace communication skills to the next level.

What is effective communication?

Effective communication is the exchange of ideas, thoughts, opinions, knowledge, and information so that the message is received and comprehended clearly and purposefully. When we communicate effectively, all stakeholders are fulfilled.

Developing effective communication skills requires a delicate balance of active listening, verbal communication, nonverbal cues, body language, and emotional intelligence to ensure messages are clearly transmitted and understood.

It's about more than just talking; effective communication involves listening skills and a deep understanding of interpersonal dynamics. Individuals can use these communication skills to bridge gaps, make informed decisions, and strengthen relationships.

What does “workplace communication” mean?

Communication in the workplace can happen face-to-face, in writing, over a video conferencing platform, on social media, or in a group meeting. It can also happen in real time or asynchronously , which happens when you’re communicating about work over email, with recorded video, or on a platform like a project management tool . Some examples of workplace communication include:

Team meetings

1:1 feedback sessions

Receiving information

Communicating about project status or progress

Collaboration on cross-functional tasks

Nonverbal communication

Collaboration Report: How the most effective teams in the world collaborate

Explore key traits that have made the most effective teams in the world successful: their strategies, techniques, and tips for working well together.

What makes communication effective?

Now that you know what type of communication can be included in workplace communication, how do you start getting better at it? There are a few key tenets of effective communication that you can use, no matter what type of communication it is. In particular, good communication:

Aims for clarity. Whether you’re sending a Slack message, drafting an email, or giving an off-the-cuff reply, aim to be clear and concise with your communication.

Seeks to solve conflicts, not create them. In the workplace, we're often involved in problem solving and collaborating on projects or tasks. Good communication in the workplace can involve bringing up blockers or providing feedback—but make sure the goal is to get to a better place than where you are now.

Goes both ways. Every instance of effective communication in the workplace represents an exchange of information—even when the information is communicated solely through nonverbal cues.

Benefits of effective communication in the workplace

Clear, effective workplace communication can:

Boost employee engagement and belonging

Improve interpersonal skills and emotional intelligence

Encourage team buy-in

Increase productivity

Build a healthy workplace and organizational culture

Reduce conflict

Increase retention

7 tips for more effective communication in the workplace

Effective communication in the workplace is all about where, how, and when you’re communicating. Try these seven tips to develop better communication skills.

1. Know where to communicate—and about what

Communication happens in many different forms—face-to-face, over email, via instant messages, and in work management platforms. To be most effective, make sure you’re following communication guidelines and messaging about the right things in the right places.

Sometimes, knowing where to communicate is half the battle. Your company may have different communication tools , which makes knowing which tool to use all the more important. Which tool is appropriate for your question or comment? Do you need to communicate in real time, or is it ok to send an asynchronous message? If you’re not sure, ask a team member or manager where you should be sending different types of messages. It is important for everyone to be on the same page. For example, at Asana, we use:

2. Build collaboration skills

Collaboration is the bedrock of effective teamwork. In order to build strong team collaboration skills , you need to practice open and honest communication. This doesn’t necessarily mean always agreeing on things—knowing how to disagree and work through those differences is a key part of collaboration, too.

Collaboration and communication skills are kind of a “chicken and egg” scenario. You can build good collaboration by communicating effectively, but knowing how to collaborate is a key component of strong communication. Essentially, this just means you’ll have to practice improving both collaboration and communication skills over time. As you improve team collaboration, you’ll get better at conveying information and opinions in a work environment—and as a result, that honest communication will make collaboration feel more effortless.

3. Talk face-to-face when you can

Perhaps the most tried-and-true way to avoid miscommunication is to talk face-to-face. If your team is virtual, speaking via video conferencing also works. Eye contact is particularly important if you know a conversation is going to be hard. Tone can be difficult to communicate through writing so ideally, you want your team member to be able to see your facial expressions and body language.

If your team is remote or distributed, communicating via a phone call instead of a video conference could work as well. Video conferencing fatigue is real, and it can make collaboration and communication particularly difficult for remote teams. Communicating over the phone reduces some of the visual strain, while still giving you the ability to hear your team member’s voice and tone.

4. Watch your body language and tone of voice

Communication isn’t just about what you say—it’s also about how you say it. Make sure you aren’t crossing your arms or coming off as curt. Oftentimes, your body language may have nothing to do with the current situation—maybe you’re tired or stressed about something in your personal life. But your team members, who might not have that context, could see your actions and assume you’re angry or upset about something. Particularly for hard conversations, try to relax your body language and facial expressions to avoid giving off any unintentional cues.

5. Prioritize two-way communication

Listening skills are just as important to communication in the workplace as talking. Part of being a collaborative team member is listening to other people’s ideas instead of just trying to put your own ideas out there.

There are two common types of listening : listening to reply and listening to understand. When you listen to reply, you’re focusing on what you’re going to say next, rather than what the other person is saying. With this type of listening, you risk missing key information or even repeating what the other person just said.

Instead, try active listening—that is, listen to what the other person has to say without thinking about how you’re going to reply. If you do think of something you want to say, jot it down so you can go back to listening to understand , instead of trying to remember the thing you want to say next.

6. Stick to facts, not stories

“Facts vs. stories” is a technique recommended by the co-founder of the Conscious Leadership Group, Diana Chapman. In this case, “facts” are things that have actually happened—things that everyone in the room would easily agree on. A “story,” on the other hand, is your interpretation of the situation.

For example, say your manager gives you live feedback during a small team meeting. That is a fact. You weren’t expecting the feedback, and you feel like your manager shared the feedback—instead of saving it for your 1:1—because they’re dissatisfied with your work. This is a “story” because you have no way of knowing if it is true or not.

Stories are inevitable—we all create stories from facts. But try to separate stories from facts, and avoid acting on stories until you’re able to validate them. For example, in this case, you might want to talk to your manager during your next 1:1 and ask why they shared feedback in a team meeting.

7. Make sure you’re speaking to the right person

Effective workplace communication is as much about who you’re talking to as it is about what you’re saying. Poor communication often occurs when you’re talking to the wrong people or trying to share information in the wrong setting.

To avoid this, make sure the right people are in the room or receiving the message. If you aren’t sure who that would be, go through an exercise to identify any important project stakeholders who might be missing.

5 tips to build effective communication skills in the workplace

If you’re a leader, you have the power to set and establish communication conventions on your team. Effective communication skills can build healthy company culture , foster trust among your employees, and break down silos between cross-functional teams. Here’s how:

1. Address any underlying changes

Before you start improving your team’s communication skills, ensure there are no underlying issues that keep everyone from communicating honestly. Does everyone feel comfortable talking openly? Is there anything that might make a team member feel like they can’t be their full selves?

One of the most valuable things you can do as a leader is to make sure your employees feel comfortable showing up to work as their whole selves (or as much of themselves as they want to bring). Whether that means voicing disagreements, talking about their passions outside of work, or being honest about what type of communication works best for them, make sure to understand each team member’s needs and ensure they’re being met in the team environment.

One theme that kept coming up in our employee engagement surveys was that we could improve information sharing and communication across the organization, so we looked for a way to do that.”

2. Frequently ask for feedback

If you don’t ask for feedback on your communication style, you may never get it. Even though communication in the workplace impacts every other interaction, team members might not immediately think of it as something to provide feedback on. By asking your employees for feedback on your communication style, you can continue to improve and develop clear communication strategies for your team.

3. Understand team communication styles

Another effective way to communicate with your team is to ask them how they want to communicate. Communication preferences shouldn’t be a secret—or a guessing game—and knowing off the bat if your team members prefer video conferences or phone calls, early morning meetings, or afternoon jam sessions can help you create an environment where they can thrive.

Important questions to ask include:

Are they an early bird or a night owl?

Do they like structured meetings or prefer free-flow brainstorming sessions?

Do they do their best thinking out loud, on the spot, or on paper?

What personality type do they identify with: introvert, extrovert, or ambivert?

Do they feel like they know their team members, or would they prefer more team bonding activities?

What types of meetings or tasks are most energizing for them?

4. Make time for team building or icebreakers

Getting to know your team is critical to developing good communication skills. It’s particularly important to make time to get to know your team outside of a workplace setting. Icebreaker questions can help bring an element of personality and fun to every meeting, so consider starting with a light chat before diving into your meeting agenda.

5. Set the tone

Remember: the way you communicate and collaborate will impact your entire team. It’s up to you to set the standard for open and clear communication in the workplace. Once you establish this standard, your team will follow suit.

Every few months, make a note to follow up with how everyone is feeling about team communication. Are there any habits that have cropped up in the last few months that you want to cull or encourage? Regularly thinking about how your team communicates—instead of “setting and forgetting” your team practices—can help you be more intentional about your communication methods.

As an organization grows, communication starts to bottleneck. At Hope for Haiti, we’ve seen those inefficiencies hurt us: when we can’t run like a well-oiled machine, we’re not serving as many people as we could be—and it’s our responsibility to improve upon that.”

More types of workplace communication

Most discussions about communication in the workplace assume the “workplace” is in person. But there are various forms of communication across different locations—from global offices to remote teams. Most effective communication best practices still apply to any type of team, but there are a few additional considerations and best practices you can use to help team members truly connect.

Distributed teams

Distributed teams work across multiple national or global offices. These teams might span different time zones and languages, and each office will have its own culture and habits. Don’t expect each distributed team to communicate in the same way—in fact, one of the advantages of distributed teams is the variety of thought you’re exposed to by working with teammates from all over the world.

If you work on a distributed team, it’s critical to over-communicate so that team members in different time zones and offices stay in the loop. Make sure to document everything in a central source of truth that team members can access when they’re online, and look for a tool that updates in real-time so no one has to slow down due to information lag.

Keep in mind that time zones might affect how people come to a conversation. Try to schedule meetings when everyone is available, or offer recordings and notes if team members can’t make it. It’s also critical to double check that the right people are in the loop, and that they aren’t just being left out because they’re in a different office than the majority of your team.

Online coworkers

If you’re working with a virtual team, it’s critical to establish where you’re going to communicate and how frequently. Knowing exactly what each communication tool should be used for can help team members feel connected—even while they’re remote.

While working remotely, we’ve had to re-learn how to communicate in many ways. Slack, Asana, and integrations between these tools has replaced or supplemented a lot of in-person ways we used to communicate.”

Remote team members can feel isolated and disconnected from one another, so consider doing an exercise with your entire team about preferred business communication habits. Some team members might love cold calls, while others might prefer scheduled meetings with concise agendas. Because team members have fewer chances to interact in person, it’s critical to establish these forms of communication as a team so you can keep the communication channels open.

Finally, make sure to bring team members in for regular team bonding events. Whether you’re doing icebreaker activities at the beginning of every meeting or scheduling some time to just chat at the end of each week, dedicated team time can help team members connect, no matter where they’re dialing in from.

The cherry on top of effective workplace communication

The last component of great communication is having a central source of truth for all of your communication and work information. Using a centralized system like a work management tool can help you coordinate work across all levels of your team. Learn more about how work management makes project coordination and communication easier in our introduction to work management article .

FAQ: Effective communication in the workplace

What are the best ways of communicating with your work colleagues.

The best ways of communicating with your work colleagues involve concise, respectful, and timely exchanges. This can be achieved through various channels, such as emails, instant messaging, face-to-face meetings, and video calls. Selecting the right medium based on the context of your communication (e.g., using emails for formal requests or Slack for quick queries) and ensuring you're concise and to the point can enhance the effectiveness of your communication.

Why is effective communication important?

Effective communication ensures that information is accurately conveyed and understood, resulting in improved efficiency, fewer misunderstandings, and better working relationships. It promotes teamwork, decision-making, and problem solving, which makes effective communication a cornerstone of successful operations and a positive work environment.

What constitutes effective communication?

Effective communication is characterized by clarity, conciseness, coherence, and considerateness, also known as the 5 Cs of communication. It means the message is delivered in a clear and understandable manner, is direct and to the point, logically organized, and sensitive to the receiver's needs and perspectives. It also involves active listening, openness to feedback, and the ability to adjust or paraphrase the message according to the audience and context.

How can you become an effective communicator?

To become an effective communicator, focus on clarity and brevity in your messages, actively listen to others, and provide constructive feedback. Pay attention to both verbal and nonverbal cues, such as body language and tone, to ensure your message is received as intended. Practice empathy by considering the receiver's perspective, and be open to feedback to continuously improve your public speaking skills.

Related resources

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10 tips to improve nonverbal communication

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Most Common Communication Challenges (and How to Overcome Them)

Here are three common workplace communication barriers (from PCC Professional Development and Training ) and how to address or avoid them:

1. Reacting Instead of Responding

Whether it’s in the workplace or at home, sometimes we receive news that makes us react negatively, and that can cause a domino effect with other people involved. They may attempt to defend themselves while also losing their trust or respect for you. However, when your emotions take over, it often makes matters worse.

When receiving news that gets you all worked up, take a few deep breaths, go for a walk, and take some time to think about the situation. Attempt to put yourself in the other person’s shoes and empathize with what they said or did. Take into consideration the medium that they used to communicate, which a lot of times might be text messages or emails, and can easily be misinterpreted. If you take a moment to calm down before responding, it can help diffuse a situation before it even starts.

2. Treating Everyone the Same Way

While it’s true that everyone needs to be treated fairly, not all people need to be treated the same. Everyone has their own identity and is unique in their own way, therefore working with a mix of personalities and communication styles requires special attention.

The key to figuring out people’s individual communication preferences is to listen. Like in any relationship, it takes time to figure out what makes people tick. If you are putting in some effort to get to know someone, then you can pick up on small cues that can help you communicate with them on a deeper level. Being observant of how people react and respond, especially in a professional environment, can help guide your communication.

3. Assuming Your Message is Understood

Sometimes a message can get lost in translation if you are not clear in your communication, so it’s never safe to assume that everyone understands what you’re talking about. Without even realizing it, people could misinterpret what you’re saying based on your tone or expressions, and it could leave them feeling stressed or confused, possibly bringing tension to the workplace.

Learn about yourself and your personal communication style, trying to understand how it relates to others. Maybe practice a work speech in front of a friend or confidant, and give them the opportunity to ask questions or clarify certain points before bringing the speech or presentation to your team. Avoid using vague language like terms such as “always” or “never” and pay attention to your own nonverbal cues. Invite questions and engagement to ensure that everyone is on the same page.

Fortunately, the CLIMB Center offers a series of courses that help people communicate more effectively through active listening, understanding emotional intelligence, working with difficult people, and how to deal with common communication challenges. Hopefully, by pointing out these different types of interactions, it can help you overcome communication challenges to become a better coworker and manager.

Learn from anywhere in the world! Click on the 'Learn Online' button to explore one of our communication classes in an online, self-paced environment.

Topics: Professional Development , Communications

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"Be a voice not an echo." - Albert Einstein

The 10 Biggest Public Speaking Errors (and How to Avoid Them)

Do you know the best practices for presentation success? Here are the 10 biggest public speaking errors (and how to avoid them)!

Do you have it in you to be a great speaker? If you think that's a tall order, ask yourself this question: "Can I reach listeners more effectively on behalf of my ideas, product or service?"

The answer to the second question is almost certainly yes. I'd like to tell you about a book that will help you get there. In fact, it may be the best book ever written on public speaking performance, even though it was published back in 1988.

Ready to make a difference as a speaker? U nderstand intuitively how to engage and move audiences! Get my Free Guide , "Six Rules of Effective Public Speaking."

Public Speaking Is More than Delivering Information

In the thirty-one years since Roger Ailes published You Are the Message, the components of effective communication haven't changed. Technology has leaped forward, of course, but the principles of great public speaking are the same. So it's no surprise that Ailes insists that you as speaker are the major factor in whether you're trusted, believed, and followed.

Take the surprising revelation in his opening chapter, "The First Seven Seconds": "Research shows that we start to make up our minds about other people within seven seconds of first meeting them." If trust in you as a speaker is the result of just seven seconds of interaction, you'd better be paying more attention to your relationship with your audience than your content!

From there, Ailes shares what he believes are the ten most common communication problems. I discuss them below, adding my own comments about how you can improve if you experience them yourself. What you'll find below, then, is a snapshot of areas you may need to correct to be a memorable speaker. It's all part of knowing how to move an audience in public speaking.

It Ain't All About Your Content!

Interestingly, you'll notice that only items #7 and #10 below have anything to do with the content of a speech or presentation. And even these items only cover the preparation of your material and whether it's sufficiently interesting. That's because inexperienced or unwise presenters prepare only to deliver information.

Smart speakers, on the other hand, understand that it's what's below the waterline—the huge part of the iceberg having to do with nonverbal communication—that influences audiences most strongly.

To get good at the nonverbal components of your performances , read my Free White Paper, "The Body Language Rules: 12 Ways to Be a More Powerful Public Speaker."

Consider the list below, then, with that observation in mind. (And here's how to be a more exciting speaker with charisma ). So, Roger Ailes's 10 most common communication problems:

The 10 Biggest Public Speaking Errors

1. Lack of initial rapport with listeners. This is one of the two biggest errors tied to worshipping the false god of "information delivery" (the other is #7). Since many presenters spend all of their time putting together content, they remain inside the information bubble, forgetting that establishing lines of communication with listeners is all-important. They are comfortable with their talking points, and often not comfortable with people at all. Rapport with your listeners isn't only nice; it's a make-or-break proposition concerning your influence with your audience.

Body language in public speaking is a key part of effective communications.

2. Stiffness or woodenness in use of body. We might also use Earl Nightingale's phrase here, "divorce from your own body"—a strange and eerie proposition! Why is it that each of us is perfectly comfortable standing and chatting with friends, yet feel like we've suddenly been inhabited by an alien when we present in front of others? Our natural supportive gestures disappear; and we seem to have grown odd limbs whose purpose is a mystery.

The body is a vital tool of communication. And the cure for not knowing how to use it in front of audiences is easy: stop gathering content earlier than you do now. Instead, start rehearsing, using a video camera. Learn what looks natural then get that into your muscle memory.

What is your body saying? Discover practical tips for understanding how you look to others. Get my essential e-book , Body Language to Look and Feel Confident.

3. Material is intellectually oriented and audience isn't involved emotionally. Recently, I coached the director of public housing for a municipal housing authority. We conducted a role-play of her discussing with a resident how this person was breaking the terms of her lease, thereby putting her subsidized housing at risk. At first take, the talk was all about rules and consequences, and the message was stern.

How to overcome nervousness and fear of public speaking is a key skill to learn.

4. Speaker seems uncomfortable because of fear of failure. Fear announces itself in a speaker, so that the very outcome the person is most afraid of is more likely to occur. (Here is my 10 Causes of Speech Anxiety that Create Fear of Public Speaking .) All of us want to be effective when we speak, versus looking unsure and therefore lacking in credibility. We don't want to fail. But fail at what, exactly? At not being judged a terrific speaker? So what if we aren't perceived that way?

Your job when you present is to give your listeners something of value, not morph into the Abraham Lincoln of the 21st century. There is only one road to failure you need to avoid when you speak: focusing more on yourself than your listeners and the message they need to hear. Fearing failure, then, may in fact ensure failure. Preparing adequately and talking straight to people about what matters to you and them is really an easy assignment. You should be comfortable doing that. Whatever happens after you do so is out of your hands.

5. Poor use of eye contact and facial expression. At The Genard Method , one of our core programs is our Fearless Speaking Course . It's a coaching program where I work one-on-one with people to help them reduce their nervousness and eliminate speaking fear. Speech anxiety like this often makes speakers avoid eye contact, focusing instead on the back of the room. "If I look people in the eye, it will knock me off track," these clients sometimes tell me. That's when I ask them who is more likely to be persuaded, the back wall or the people in the seats. When is the last time you were persuaded by someone who wouldn't look you in the eye?

The other part of Ailes's point here is facial expression. You should know by now whether you have an expressive face or not. If you don't, work with a mirror and try to match what you're feeling with what you're showing. Facial expressions are important because they strongly indicate motive and intention. If your face isn't participating, get it into the act!

6. Lack of humor. I once conducted a workshop for eleven vice presidents at a manufacturing company. Each VP gave a 10-minute talk that was videotaped. As part of his talk, one attendee began with a three-and-a-half minute joke . . . about the Pope! In the feedback session, I gently asked him why he had made this choice. "Because I took a public speaking workshop once, and they told us we should always start out a business presentation with a joke."

I'd heard that before, and it's still terrible advice. Remember: humor is safe and worthwhile, while a joke is an invitation to disaster. Humor is a commodity that exists everywhere, waiting for you to recognize and use it. Jokes, on the other hand, require great timing, include a make-or-break punchline, and often, require the ability to use funny voices. Are you really a stand-up comic?

So find some gentle humor that relates to your topic and include it in your talk. Better yet, allow yourself to relax, and humor will often emerge as you speak without you thinking about it. Your audience will appreciate it greatly either way, and it will make your message go down easier. For more on this, read my article " Should I Start Out with a Joke? "

7. Speech direction and intent are unclear due to improper preparation. This is the other area where you should remember to place your audience first, and information second. As you prepare to speak, proceed in three steps: (1) Conduct an audience analysis so you know the needs and preferences of your listeners; (2) Be clear about your specific purpose in talking to this audience; and (3) Prepare content that will allow you to succeed with the purpose you have in mind.

How to use silence in public speaking is a skill you should learn.

8. Inability to use silence for impact. The next time you watch a drama, in the movies, on television, or on the stage, pay attention to how the actors use silence. Silence, indeed, is one of the most powerful tools you possess as a speaker. But nervousness, adrenaline, and extreme self-consciousness may make you banish all pauses. Sometimes just the desire to get to the end of a painful situation will cause you to speed past your listeners like a runaway locomotive.

Voice and speech improvement is a key skill for effective speeches and presentations.

9. Lack of energy causes inappropriate pitch pattern, speech rate, and volume. Do you know how to use your voice to persuade others ? Nothing is deadlier than a presenter who speaks in a monotone, or so softly that audiences are lulled to sleep. It should be obvious to you that the way you say something often matters as much —or more —than the actual words you use.

There's good news, though, even if you don't own Morgan Freeman's voice. It's hinted at in Ailes's phrasing concerning this communication error. He's saying that by adopting a more energetic speaking style , you will cover many of the ills that may exist within an average speaking voice. Become more energetic and passionate when you speak. Your deficits will be much less noticeable.

10. Use of boring language and lack of interesting material. If this is one of your public speaking weaknesses, you have no one but yourself to blame. Remember item #7 above and my suggestion that you conduct an audience analysis. By doing so, you'll educate yourself on what will be interesting to your audience—the very people for whom you're speaking. Learn how to grab your audience with one of my 12 foolproof ways to open a speech . . . and never let go!

I'll add this: If you want to be an influential speaker, you must also familiarize yourself with the 3 "L's": logic, language, and linguistics. The sheer dumping of information on audiences doesn't allow them to logically follow where you're going. And they must do so if you want them to arrive at your destination in terms of education or persuasion at the same time you do.

By using powerful and evocative language such as comparisons, similes and metaphors, you'll vivify your language and make it sing (there's an example). And linguistics will teach you the difference between a word's annotation (plain meaning) and connotation (the "flavor" a word evokes). By knowing that, you'll be able to fine-tune your material so that it reaches and influences listeners in both broad and subtle ways.

This blog was published in 2016. It is updated here.

You should follow me on Twitter here .

complete guide to effective public speaking

Tags: leadership skills , conquer your fear of public speaking , public speaking training , body language , effective public speaking , public speaking errors , public speaking mistakes , avoiding speaking mistakes , fear of public speaking , speech nervousness , Speaking for Leadership , eye contact , voice improvement , presentation training , audience analysis , how to persuade an audience , leadership , The Genard Method , Dr. Gary Genard , worst public speaking mistakes , worst public speaking errors , 10 biggest public speaking errors , Roger Ailes , keynote speech training , speech training , motivational speech training

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3 Group Presentation Pitfalls — and How to Avoid Them

by Allison Shapira

Summary .

Putting together an effective group presentation takes teamwork and coordination so it doesn’t look like a patchwork quilt. And yet, many of us never budget the time to fully prepare. The author outlines some of the common mistakes people make in group presentations and offers best practices to keep you on track.

Many of us have experienced poor group presentations. If you’re giving one, it’s the last-minute scramble the night before to decide who is presenting which part of the presentation. If you’re observing one, it’s the chaos of hearing multiple people talking over one another or, even worse, simply reading their slides word-for-word and ignoring their audience.

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18 effective strategies to improve your communication skills

Effective communication skills are some of the most utilized and sought-after abilities in the workplace. They’re essential for leaders, team members, and individual contributors to hone.

In our largely remote and hybrid work environments, workplace communication differentiates between connected, agile teams and teams that fail to collaborate, stay aligned, and achieve common goals. Building trust within teams is critical, as it strengthens relationships and fosters effective communication at work.

The good news is that improving communication skills is easier than you might imagine. Here are some basic principles worth following to communicate effectively and become an effective communicator.

5 types of communication skills to develop

Whether you're in the office daily, managing from home, or in a hybrid workplace, you’ve likely encountered more than one type of communication. It’s essential to develop communication skills that span each type to ensure effective workplace communication. Here are five types of communication to focus on improving:

Oral communication : Sharing thoughts through speech. Examples include presentations, one-on-one meetings, and virtual calls.
Written communication : Expressing ideas via emails, hand-written notes, or signage.
Nonverbal communication : Information conveyed through body language, facial expressions, gestures, and tone of voice. Being mindful of nonverbal communication is crucial, as it affects how your message is perceived by others.
Active listening : Receiving information attentively. Active listening involves not just hearing but fully engaging in the conversation without being preoccupied with your response.
Contextual communication : Information shared with mutual, often unspoken, understandings of interpersonal relationships and the workplace environment.

What is effective communication?

An effective communicator not only conveys their message clearly but also actively listens to others. They can empathize with their audience, considering emotions and relationships that influence how the message is received.

This skill involves understanding the feedback provided by both verbal and non-verbal cues , such as tone of voice, facial expressions, and body language.

Good communication in the workplace allows for seamless collaboration between colleagues and strengthens relationships, helping to build trust among team members.

Regardless of the communication style , effective communication involves connecting with others. Think of it as a conversation that adapts and flows based on the real-time feedback you receive.

As a manager or leader, being mindful of your team members' emotions and how they interact with each other will help you improve communication and build trust within your team.

How to improve communication skills

The best messages are often simple. Effective workplace communication means conveying your message concisely while maintaining interest and ensuring all essential points are covered. Here are some tips for improving your communication :

1. Keep your audience in mind

Tailor your message to your colleagues and team members’ interests to naturally engage them. Being mindful of what matters to others will make them more invested in the conversation and help you build trust within your team.

2. Don’t use 10 words when one will do

Even the most engaged audience will lose interest if your message isn’t concise. Communicate effectively by keeping things simple and to the point. Remember, while you already know what you’re going to say, your colleagues are hearing it for the first time.

3. Consider the best method to deliver your message

If your message isn’t urgent, consider sending an email or memo. Written communication gives employees time to review and reflect. It also allows them to follow up with questions if needed and serves as a permanent record.

4. Engage team members in conversations

Whether you’re a manager, coach, or mentor , one of the best ways to engage others is by involving them in the conversation. Ask for their input, as this not only sharpens their communication skills but also fosters stronger workplace communication.

5. Leverage face-to-face communication when possible

When it comes to conveying important messages, face-to-face communication adds multiple layers of depth . Facial expressions, body language, and tone of voice provide real-time feedback that’s invaluable for ensuring your message is understood. These nonverbal communication cues are critical for fostering empathy and interaction between colleagues.

6. Make eye contact

In face-to-face communication, eye contact helps gauge whether your message is landing. It’s one of the best ways to check if someone is listening attentively or if their mind is wandering. Eye contact can convey confidence and engagement, signaling that both parties are fully present in the conversation.

7. Ask for feedback

Feedback is essential for improving communication skills . After conveying your message, ask your colleagues to repeat it back in their own words to confirm understanding. This practice can help minimize misunderstandings and improve retention. Effective communicators ask questions not only to clarify but to demonstrate empathy and understanding.

8. Read non-verbal cues

There are various types of nonverbal-cues . Body language, facial expressions, and tone of voice are powerful indicators of how your message is received. Adjust your message accordingly to keep your audience involved if you notice signs of confusion, disengagement, or discomfort. Being an effective communicator means being mindful of how others respond to your words, especially through nonverbal communication.

9. Minimize distractions

When speaking to others, be mindful of the environment. Eliminate distractions like electronic devices or background noise to ensure that everyone stays focused on the conversation. This is especially important in meetings where workplace communication can be easily derailed.

How to improve online communication

Online communication presents its own set of challenges. Here are some tips to help convey your message effectively in virtual settings:

1. Stick to a time limit

Online meetings can be more prone to distractions, so it’s important to keep conversations brief and to the point. Follow up with asynchronous communication methods , like email, to minimize lengthy Q&A sessions and ensure that others have time to review key points.

2. Be mindful of the other person

Generally, the person presenting is the only one who can give the meeting their full attention. Especially when working from home, assume that participants have multiple demands for their attention and structure the content accordingly.

3. Recap important details

Due to the lack of non-verbal cues in online meetings, make sure to recap key points at the end of the conversation. This helps reinforce your message and ensures that all participants are on the same page.

4. Acknowledge messages

In virtual settings, it's easy for messages to go unnoticed. Make sure to acknowledge each communication, even if it's informal. A quick “got it” or “thank you” goes a long way in keeping the conversation going and building trust with others.

5 extra tips to sharpen your communication skills

In general, if you’re looking to strengthen your communication skills , here are some final tips that will help you in any scenario:

Be approachable. When colleagues feel comfortable approaching you, communication flows more easily. Make sure your tone and body language are welcoming to encourage open conversations and build trust.
Be patient. Not everyone communicates in the same way. Take the time to understand your colleagues’ communication styles and be patient when listening to them. Being an empathetic listener helps foster positive relationships and improve communication at work.
Be self-aware. Recognize that developing good communication skills takes time. Being mindful of your tone, voice, and non-verbal cues can significantly enhance how others perceive your message.
Check for understanding. Asking for feedback is a great way to confirm that your message has been understood. Don’t hesitate to invite questions or clarifications to ensure everyone is aligned. Effective communicators always check in with their audience to ensure clarity.
Switch out the messenger. Encourage your team members to take the lead in discussions and meetings. This helps them develop their communication skills and fosters a culture of effective workplace communication. Leaders who encourage others to communicate contribute to a strong communication culture within their team.

How to be a better active listener

Part of knowing how to communicate better is learning how to listen better.

There is much talk about the beauty of active listening, but many people aren’t sure how it translates into actual behaviors. One of the main challenges to active listening is the preoccupation with a response. Many people are busy formulating a perfect answer, which leaves no bandwidth to engage with the input. To get out of this habit, which is not really in service of the speaker, consider the following steps.

Rethink how to add value

You may think that adding value to an exchange is mostly about what you say. But that is not always how others perceive it. Most of us value responses that help us think through our own ideas, that clarify our assumptions or point out possible blind spots. We often don’t need a listener to be brilliant or impress us with their own data. Instead, we may value most how they helped us sharpen our thoughts.

Paraphrase without judgment

If you find yourself preoccupied with responding, try changing the focus of your response. Instead of aiming to add your own thoughts, task yourself with giving a summary that withholds your opinion or judgment. As you listen, make it your goal to give a concise summary, perhaps clarifying the speaker’s initial language.

Bonus points for repeating sticky language that the speaker recognizes as their own (“so you were frustrated with the project because the deadline was an uncomfortable high ?”)

Ask questions that help speakers think

The next step from paraphrasing is to ask questions that move the needle. Much like the way a coach listens, these questions push speakers to go deeper into their own thinking, to clarify their expression or consider possible concerns. You can play devil’s advocate by pointing out inconsistencies or language that seems unclear. All of these are true gifts to a speaker and help you stay focused on listening.

Interrupt politely

Active listening isn’t mindless indulgence, and not all interruption is rude. Sometimes speakers get lost in the weeds, providing depths of detail you don’t need. Interruption can help them stay relevant – and be rewarded with more engagement.

Most speakers don’t mind being cut off by a question that lets them keep talking. Much harder, especially for introverts, is to interrupt someone in a meeting and end their floor time. Be sure to:

Validate the speaker (“Thank you for bringing that up.”)
Use a warm and polite tone. Get feedback from others on how you sound and come across.
Refer to shared interest (“I’d just like to make sure we get to hear from everyone about the project.”)

Final thoughts on effective communication strategies

As a leader or manager, you have the power to shape how your team members communicate. Providing them with communication tools, such as feedback opportunities and coaching on body language and tone, can improve communication across the workplace.

Effective communication is essential for collaboration and achieving common goals. Whether it's through verbal exchanges, written messages, or non-verbal cues, taking the time to communicate effectively will benefit your entire organization.

Building effective communication skills takes practice, but the long-term impact is worth it. When you convey your message clearly, actively listen to others, and engage in meaningful conversations, you contribute to a more connected and successful workplace.

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Feedback in communication: 5 areas to become a better communicator

12 verbal communication skills for everyday life, how to identify and overcome communication barriers at work, foster strong communication skills to enjoy professional success, improve your interpersonal communication skills with these 6 tips, the 5 business communication skills worth perfecting, communication is key in the workplace. here's how to improve, upward communication: what is it 5 examples, we need to talk (about communication styles in the workplace), reading the room gives you an edge — no matter who you're talking to, how to improve your listening skills for better communication, effective communication in relationships: 10 tips to improve it, the significance of written communication in the workplace, your guide to what storytelling is and how to be a good storyteller, 5 zoom etiquette tips for employees, 6 presentation skills and how to improve them, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Communication in the Real World - An Introduction to Communication Studies

(48 reviews)

ISBN 13: 9781946135070

Publisher: University of Minnesota Libraries Publishing

Language: English

Formats Available

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Learn more about reviews.

Reviewed by Elizabeth Johnson-Young, Associate Professor, University of Mary Washington on 6/14/24

This text provides excellent coverage of a variety of foundational communication material, subjects, and concepts. Easy to find what you need throughout the book and would serve well for an introductory course as a stand alone text or to be used... read more

Comprehensiveness rating: 5 see less

Content Accuracy rating: 5

Accurate information and various viewpoints provided when necessary.

Relevance/Longevity rating: 5

Content is up to date both in examples used and in the historical portions of the text. The chapter on new media covers a variety of content and can likely continue to be used even as we move to other forms of new technology and serve as a starting point for understanding context and then for further discussion.

Clarity rating: 5

Very clear with examples and explanations of terminology. Relatable to students in many of courses.

Consistency rating: 5

Uses consistent terminology throughout, which makes for ease in understanding.

Modularity rating: 5

The modularity of the text is strong. I can easily see, and plan to, using various portions of the text in different classes, from campaigns, to health communication, to seminars when I'd like to cover some media history and theories. It's easy to find the material and chunking it into smaller sections is provided and simple to do.

Organization/Structure/Flow rating: 5

Structure is clear and logical from beginning to end. The order makes sense--if one wanted to use the text as is they could and have a great course.

Interface rating: 5

All components seem to work well with no errors.

Grammatical Errors rating: 5

Cultural Relevance rating: 5

Inclusive, diverse examples and photos.

Reviewed by Laura Seroka, Assistant Professor, Berea College on 3/25/24

The textbook covers everything that should be standard in an Introduction to Communication textbook. It has basic topics such as identity through communication, media, and foundational info which give a solid base for more specialized upper-level courses in small group communication, interpersonal communication, and rhetoric. More introductory information to prepare for organizational communication and social media would be helpful.

The text is easy to read and contains accurate up-to-date concepts. Some examples are becoming dated, however, they were accurate for when the book was written.

Relevance/Longevity rating: 4

This book is now becoming dated with examples. The world has changed a great deal since it was published and students are sure to notice the omission of discussions of the rhetoric of former President Trump and current President Biden. Several new social media platforms are out and Twitter is now X making the language clearly dated within this text. There is also new information about microagendasetters and the role of influencers which are now important communication concepts to include. Instructors could still easily use this text, however, they would need to provide updated examples and possibly some additional readings to give current relevancy.

This is very easy to read and digest and vocabulary terms are clearly labeled, explained and easy to look up again if needed.

This book meets the standards of other texts, has quality sources, and utilizes a clear epistemology.

The book has good modularity and would be easy to chunk out when creating a schedule. The chapter on Informative/Persusive Speaking is the most challenging due to its length. As many students will be doing each of these speech styles independently, it may help to separate the chapter. However, having it in one chapter means either presentation style could be done first.

Organization/Structure/Flow rating: 4

I wish that culture as well as new media were integrated throughout the text rather than assigned to specific chapters. For example, the chapter on culture comes in the middle of the text, after verbal, non-verbal, and interpersonal communication. As culture is deeply embedded in other topics, I think culture coming first or being discussed throughout the text would improve students' knowledge and they way they identify with the text.

I did not have any issues.

I see no blatant errors.

Cultural Relevance rating: 4

As with many other texts, this text tries to provide inclusivity in examples and end-of-chapter questions. I think my previous comments about including cultural communication throughout would improve this as well as using content from more BIPOC authors.

Reviewed by Parameswari Mukherjee, Assistant Professor, Metropolitan State University of Denver on 2/21/24

Comprehensiveness rating: 4 see less

This textbook is highly recommended for introductory-level Communication Studies courses. It provides a comprehensive overview of various topics, including verbal and non-verbal communication, listening skills, interpersonal communication, conflict resolution, and various types of speeches. While the content is excellent, I've rated it four stars because some chapters tend to be overly lengthy.

The textbook delves into concepts such as the significance of finding common ground and comprehending diverse worldviews, which are influenced by various cultures. This inclusion of diverse perspectives makes the textbook inclusive.

Relevance/Longevity rating: 3

I find certain sections and exercises within the chapters remain highly relevant (such as handling communicative aggression/bullying at work, developing intercultural communication competence), despite the book being written approximately ten years ago. Additionally, I try to enhance its relevance by incorporating supplementary materials from both academic and non-academic sources.

My students have expressed appreciation for the textbook's ability to elucidate complex communicative phenomena in a clear and easily understandable manner.

The text maintains internal consistency both in its use of terminology and its framework.

In terms of modularity, every chapter is structured into manageable sections and subsections, each accompanied by key takeaways and exercises identified with a "Getting Integrated" label. This encourages both students and instructors to delve into how these concepts intersect across different aspects of our personal, professional, and public lives.

The text organizes its topics in a logical and coherent manner, beginning with an exploration of the history of communication studies, followed by discussions on models of communication, different forms of communication, and advancements in communication technology and new media. Additionally, each chapter includes concrete and pertinent examples drawn from various relationships (e.g., familial, friendly, professional, romantic) and communication contexts (e.g., interpersonal, organizational, academic, mediated, civic), enriching the understanding of diverse communication dynamics and contexts.

The text is devoid of any notable interface issues, such as navigation difficulties, distortion of images/charts, or any other display elements that could potentially distract or confuse the reader.

The text contains no grammatical errors.

Communication in Real World covers important topics such as intersectional reflexivity, critical listening, voice/representation, marginalization, communication and ethics, which contributes to its inclusivity as a textbook.

Reviewed by Yejin Shin, Assistant Professor, Northeastern Illinois University on 5/5/23

This textbook includes important aspects of basic communication courses. Chapter 1 - Introduction to communication studies highlights the history and different forms of communication, which should be the basis of a basic communication course. Overall, the chapters were well-developed in different fields of communication, which can be used for 100-level courses, and encouraging students to take higher-level courses in different areas of communication (e.g., verbal, nonverbal communication, culture and communication, media). One caveat for some instructors - chapters 9-12 focus on public speaking, so if your institution has a separate class for it, it might not be helpful. Overall, good coverage of topics.

Content Accuracy rating: 4

I do not have any problem with the accuracy of the textbook; References were used well, and most were from well-established journals or books. Even though there is a need for an update for better relevance, it is understandable, as it was published in 2016. Besides this issue, I found all the information accurate and provided accurate, effective discussions and exercises at the end of each sub-chapter. The contents were not biased, but the images should represent more diversity.

This book was published in 2016, and some areas change rapidly (e.g., intercultural communication, gender, new media technologies); some examples or terms should be updated. As this is not an issue of the textbook itself, the instructor can develop supplementary materials to encourage a discussion about "new" concepts or examples they experience (e.g., Tiktok, Zoom, gender identity, LGBTQIA), it will actually make the class more engaging.

This is one of the strengths of the textbook - the writing is not complicated and straightforward, precise for students who have never been exposed to any communication courses. I liked how new or essential terms were in bold and well-defined for the target students. If instructors were using this book for a basic communication course, students would understand the terms and why it is important to understand them as they are explained well with in-depth information or examples.

The text is internally consistent with a logical order; the first chapter is the introduction to communication studies and then provides the different fields in communication. I wish the public speaking chapters (Chapters 9-12) were separated to recognize the differences or more of an application framework, but in general, the terminology and the flow are all consistent. I also found key takeaways at the end of the sub-chapters beneficial for students to understand the sub-chapters separately.

The modularity of this textbook is great - each chapter was divided into small(sub) chapters, which were well divided by the objectives. Each sub-chapter has its learning objectives, so it was clear to readers how each has specific ideas and can be connected well across chapters. For example, it will not be a problem for the instructor to cover Chapter 1.4 (communication apprehension) and Chapter 10.1 (managing public speaking anxiety) together, as this text was easily divisible into smaller chapters.

This textbook is well-organized. It uses a simple but logical structure; it starts with the history of communication studies and ends with new media. All sub-chapters were also organized well within the frame of the chapter; each highlights the important concepts or ideas, breaking down into at least 3 or 4 sub-chapters.

I had no problem with this textbook's interface. It was user-friendly, and the layout (e.g., picture, different background colors for exercises or key takeaways, "previous" and "next" buttons on the bottom) was great for focusing on reading. The online version was easy to navigate; hyperlinks worked great for examples or supplemental materials. For example, students could take PRPSA online as the link was provided in Exercises: http://www.jamescmccroskey.com/measures/prpsa.htm. PDF and e-book forms are also available for students who prefer the printed version.

The textbook used effective grammar and was free of grammatical errors.

Generally, this textbook is culturally appropriate; it is not offensive. However, as this is a communication course textbook, I think the communication field has strengths in acknowledging and appreciating cultural differences, which is why this needs to be updated. Again, the images, photos, and examples should include more diverse perspectives to enrich what we value.

Overall, this is a good textbook for a basic communication course; it covers a wide variety of topics and fields, and covering them will guide students in which specific area they will consider taking classes at a higher level. It is also easy enough for the gen edu course. If your institution had combined basic communication and public speech courses, this book fits the purpose well. Students will take advantage of it, using different versions at no cost. Some areas need to be developed, such as providing more recent examples or concerns about diversity, but if instructors are prepared for open discussions with students, this book will do fine. One of the great, effective books Open Textbook Library.

Reviewed by Pleasant Karen, Adjunct Instructor, Rogue Community College on 3/10/23

The textbook covers the key aspects of basic communication and would serve as an excellent resource for students in an introductory course. From the historical elements of communication to current research and trends, the book is comprehensive in its coverage of basic communication pedagogy. Topics range from communication and perception, through verbal and nonverbal communication in a variety of relationships, to small group and media and technology in relation to communication concepts. Several chapters present the basics of public speaking in a variety of contexts as well.

The content seems accurate throughout the textbook, but since it was published in 2016 certain chapters could probably use an update. One such chapter is the one on cultural communication and identity. I feel additional up-to-date information about co-cultures would be pertinent to include in future editions, such as gender identity, sexual orientation, religion, political viewpoints, ability/disability, age/generation, and socioeconomic status as well as a discussion about race and ethnicity.

The text is relevant and accessible to all levels of students. It contains very realistic and relatable examples and information to keep students interested, including a section of each chapter entitled "Getting Real." . Each chapter begins with learning objectives and ends with key takeaways and exercises. An update is needed for parts of the book since it was published in 2016. One chapter that needs updating is Chapter 15 regarding media, technology, and communication. It would be helpful if it included information about Zoom and online platforms. Periodic updates will insure that the relevance of the textbook continues. In between updates, instructors can supplement the textbook with outside readings, activities, and more. The chapter on communicating in relationships is very relatable and relevant because it discusses the "Dark Side of Relationships,"including lying, cheating, and anger issues. This is a topic that I have not encountered in other basic communication textbooks.

The book is written in an easy to follow format with terminology, given in bold, that is well-defined. It might be beneficial to have a glossary of terms. A times, images and diagrams help to clarify the information presented.

The book presents real world applications of the information in each chapter. I like how each chapter follows the same format and starts with learning objectives and ends with takeaways and exercises. This consistency makes it easy for both instructors and students to connect with the information while at the same time allowing instructors various opportunities for innovation in the activities they utilize in the classroom or online.

Readers can maneuver easily through the chapters and don't need to follow them in order. Each chapter includes foundational information and practical applications. However, I would like to see separate chapters for informative versus persuasive public speaking.

Each chapter can stand alone and they don't need to be followed in order for students to benefit from the book. As I've previously mentioned the consistency of the chapter organization lends itself well to making the book easy to navigate.

The layout of the book, and each chapter, is user-friendly and easy to access. The book is available in several formats as well, such as e-book, PDF, and more.

I didn't notice any grammatical issues as I perused the book.

The relevance of the cultural chapter would improve with the inclusion of information about co-cultures. It is important to keep up-to-date about intercultural and gender communication terms, too.

The title of the book, Communication in the Real World, is a very appropriate title for this book as it includes so many real and relatable communication issues. I think both college instructors and students would enjoy using this book as their classroom textbook. I am going to adopt it for my Basic Communication class.

Reviewed by Ibrahim Yoldash, Adjunct Professor, Prairie State College on 2/8/23

The text is very comprehensive, although there is not an in-depth chapter dedicated to ceremonial/commemorative speeches. I did like the sample speeches and topics that were offered within the chapters. I also think that students can benefit from what I consider to be "additional" chapters 6-8, 13-16 that focus on subjects that some public speaking textbooks do not. Overall, I think it's very thorough and would be an excellent choice to utilize in the classroom. My only suggestion would be to include a chapter about ceremonial/commemorative speeches.

From what I perused, it is well-written without errors.

I think relevancy is subjective ("Aristotle to Obama" instantly dates this textbook), and too many present references will date the text in the years ahead. This textbook does a good job at staying relevant while maintaining traditional communication pedagogy.

I feel, that, as educators in higher education, we cannot continue to "water down" information to make it "easier to digest." I think it is the student's responsibility to seek guidance if there is something that he/she is having difficulty understanding. This textbook is well-balanced between providing correctly defined terminology while also avoiding being too lofty and overwhelming.

Some may view this text as organizationally distinct, since it does not address speech organization and preparation until Chapter Nine; yet I find it appropriate in giving students the necessary foundation of communication history, concepts, and its applications before having them begin on speech presentations.

Modularity rating: 4

Perhaps Chapter Eleven could be divided into two separate chapters, one with Informative Speaking and the other with Persuasive Speaking. It is a very lengthy chapter, and I think students may benefit from separating the two.

Even though the chapters do somewhat build upon one another, I feel that they are also standalone in the sense that you do not necessarily need to understand the chapter unless you have read all of the ones before it (like its own self-contained unit).

I haven't had any issues with this.

Again, I haven't noticed any grammatical errors.

It does a good job of being objective by presenting information from a neutral standpoint instead of trying to take sides of an issue, historically or otherwise.

I would see no reason why this textbook shouldn't be used by many educators in this area of study.

Reviewed by Brian Healy, Lecturer, Metropolitan State University of Denver on 11/26/22

This book is an excellent foray into Communication Studies. Communication in the Real World runs the gamut from Intrapersonal Communication to Mass Communication while presenting content that reflects historical and current research trends. This textbook provides the reader with myriad opportunities for entrance into Communication theory. This book is acceptable for fundamental courses while also maintaining relevance as a companion reader to higher-level courses in communication. It is an excellent resource for any student moving through the discipline.

I find the book to be relatively accurate throughout. The foundational Communication theories are helpful and connected to the reader's lived experiences. However, I believe there are a few Intercultural Communication and Gender Communication terms that could use a touch-up and reexamination. This is to be expected as the cultural milieu changes over time, and I look forward to future iterations as the text continues to grow and develop.

The text, as a whole, speaks to the student well while maintaining its academic and terminological integrity. The overarching communication principles are presented in ways that are as relevant today as they were when I first learned them. As commented above, as the world shifts and our experiences and understandings deepen, so will the text, hopefully.

The writing in this textbook is accessible for all level students while maintaining an intellectual acuity. In addition, the terms are interconnected throughout the text allowing the student to grasp the more important terms, ideas, and theories at play as a whole. Each bold term presented is clear and well-defined.

The text follows an evident organizing pattern that makes referencing the text in class easy for students to recognize. The text also makes each important term bold so that the student can easily identify the key terms for each section.

With clear headings and short, consumable chapter sections, this text makes reading assignments comprehensible. Students can maneuver through each chapter section by section with ease.

The text is traditional in its information organization, from foundational communication theories in the first few chapters to practical applications in the latter chapters. This step-by-step style allows for a clearer understanding of how communication forms, shapes, and maintains our relationships with others in the myriad relationships students encounter.

The layout of this text is easily accessible and intuitive. Working through the text, the terms, supplemental images, and references are clear and easily discernible.

The text is grammatically clear and consistent.

This text provided a snapshot of the cultural time when it was compiled. As with any text in this ever-evolving and changing world, there are aspects like technological use and identity markers that will need updating soon and could use the support of more research as it becomes available.

After implementing this text in my class, students' responses have been very positive. I find the application of this text within differing web-based learning management systems to be a game changer as an instructor. My students have one space they need to go to read and do their homework, each working synergistically with the other. This text creates many opportunities for innovation in the classroom.

Reviewed by Michele Mahi, Assistant Professor, Leeward Community College on 3/11/22

Communication in the Real World is a comprehensive textbook for an introductory communication course. The textbook includes the standard topics addressed in typical 100-level speech courses. Something this textbook lacks is an index or glossary;... read more

The content reflects current communication research. This textbook provides a nice introduction to major communication concepts, theories, and principles and provides a solid foundation for class discussions and activities. I found the content to be error-free and unbiased.

This textbook was published in 2016, so an update with more contemporary examples would be nice. For instance, I think Chapters 15 and 16 (media, technology, communication) could use an update. A lot has changed in 6 years. However, instructors can easily develop supplementary materials with contemporary examples to increase relevancy for their students.

The writing of this textbook is clear and concise. All course terminology is properly explained.

The textbook is consistent in terms of terminology and framework. Additionally, I appreciated the consistent layout of each chapter. I liked how each chapter opened with the learning objectives and closed with key takeaways and exercises. I also liked how each chapter included a section that addressed real-world applications.

Communication in the Real World is divided into chapters with multiple sections. Instructors can obtain links for the entire textbook, specific chapter, or even specific sections within each chapter. I appreciated this functionality. I liked that the textbook is divisible and customizable. In addition to allowing instructors to choose with sections they address, instructors can easily reorder the sections to their liking.

The textbook uses a clear and consistent organizational pattern for each chapter. However, I think informative speaking and persuasive speaking should have been separate chapters instead of combined into one chapter. Additionally, I think this textbook would have benefited from an index or glossary.

Interface rating: 4

I found the interface user-friendly. I thought the textbook was easy to navigate. All links worked and I did not experience problems accessing the material. However, I think the textbook could be more visually appealing.

I did not notice any grammatical errors.

Generally, I found the textbook culturally appropriate. However, I think the textbook could use benefit from more inclusive examples.

Overall, I think this textbook is an appropriate choice for an introductory communication course.

Reviewed by Art Khaw, Professor, Kirkwood Community College on 12/13/21

The Communication in the Real World text is an effective textbook for students in two-year programs and introductory communication courses at four-year institutions. Too often, texts try to accomplish too much in one course. This textbook allows for a greater understanding and growth in the discipline of communication studies. One advantage of the text is the assessments, cases, discussion questions and exercises can be accomplished in a semester.

The major content areas are fully covered in an introduction communication studies course. The book is accurate, research-based and up-to-date with communication information supported with citations and references. The communication concepts, principles and theories are accurate which includes relevant sources. The text provides a nice foundation for class discussions and lectures. Sources are referenced at the end of every chapter. The author writes with consistent, inclusive language. There was no evidence of bias or errors that I detected, perhaps more diversity in photographs are encouraged.

The textbook includes the necessary content for an introductory communication course. The framework and organizational structure of the text is arranged in a manner that any updates could easily be implemented. Political and social references can easily be updated through contemporary examples and issues in media. Instructors can supplement contemporary information to increase relevance for their students.

Communication in the Real World - An Introduction to Communication Studies is a well-written text. The textbook’s approach helps students transfer and apply the skills learned from the text to their future academic and professional environments. In addition, the textbook emphasizes practical application and is written in a manner that is easily understood. The design of the book is inviting. The writing style is reader-friendly and the presentation is appropriate for my students. The major strength of the text is the user-friendly, conversational method/style of the text. I stress the need for my students to become critical consumers of communication, as well as producers, and this text helps with that task.

There is consistency in the layout of this text. The chapters are consistent in flow, language, organization and structure. Each chapter is arranged in a way that is well-organized. Each section is clearly labeled and begins with Learning Objectives and ends with Key Takeaways, Exercises, and a bibliography (references). I like "Exercise" sections where students are given activities and questions to promote application and understanding.

The outline of the book is impressive. The textbook is broken down into logical and manageable sections that could be divided for instructors and students. The text is readily divisible with reading sections and sub- headings that are precise and uncomplicated. The headings of each module provide structure to the text. The text has several headers and sub-headers that are logical and consistent across chapters, as well as "key takeaways" at the end of each section. An instructor could easily break down a chapter into smaller assignments for students without causing high levels of confusion. The text is divided into sections that can easily be reordered as desired, and the chapters make sense as arranged in each module. There are no areas with large “sections” of text with an overload of written material that require further subdivision. The learning objectives are implemented with ease and flow.

The book is thoughtfully organized with a clear and simple structure. The textbook is in line with existing Introduction to Communication textbooks. The book nicely aligns with how I already structure my own class. This is an effective book as it will allow you to provide information that consistently builds upon the information before it. Finally, the learning objectives at the beginning of each chapter and the discussion questions and key takeaways at the end assist with applying theory into practical application.

The interface is user-friendly. The textbook exhibits no interface issues. Images, illustrations and pictures are not distorted. They are appropriate and clear. Links are active and in working order at the time of review. Furthermore, illustrations and images add interest and divides lengthy text sections. The text is visually appealing. Navigation was easy and user-friendly. In summary, the book is well constructed and the various formats available are easily accessible to the reader.

The text is thorough and well-written. I did not note any grammatical errors during my review of the text.

The book is inclusive and is fairly appealing to all races, ethnicity, and backgrounds. The text is not culturally insensitive or offensive.

Students of, and practitioners in, the field of communication studies will find this text a valuable learning tool. The work is easy to follow and understand. Also, valuable information and learning arenas are presented. The exercises allow enough opportunity for the mind to expand and the student to become creative. Overall, this is a very good text for students enrolled in an introduction to communication studies course. I highly recommend the text.

Reviewed by Denny Morell, Adjunct Faculty, Massachusetts Bay Community College on 6/23/21

The textbook fulfils the objective of explaining effective and ethical communication as well as describing the function of the communication process. The exercises at the end of each chapter engage students in developing self-awareness and... read more

The textbook fulfils the objective of explaining effective and ethical communication as well as describing the function of the communication process.

The exercises at the end of each chapter engage students in developing self-awareness and stimulate critical thinking and perception.

Content Accuracy rating: 3

The images and photographs do not represent the cultural diversity of dominant and non-dominant groups.

Gender identity and perception in cultural and social settings should be included in the textbook The chapters should be revised to reflect current social and economic circumstances and practices.

The textbook is written in a clear and concise manner. The theories and examples are well constructed for reading comprehension.

The layout of the textbook connects the chapters in a logical order

The units are organized and consistent with specific descriptions, examples, and exercises for successful learning outcomes.

The chapters are arranged in a logical order and transition smoothly from the introduction to speech preparation and presentation.

The formats are easily accessible to the reader.

There are no grammatical errors in the textbook.

Cultural Relevance rating: 3

Reviewed by Madeleine Costa, Adjunct Faculty, Bristol Community College on 6/1/21

Comprehensiveness rating: 3 see less

This book is very thorough and comprehensive as it begins discussing communication since 3500BCE up until today's new media components. It had areas that discussed how students could use this information in specific other courses and in the business world. I thought this was very effective. Each chapter had subsections that delved into the details of the overriding chapter topic. However, I did not see an index nor a glossary. These would have been very helpful if they had been included. I also would have liked an entire chapter written on the informative speeches and demonstration speeches since these are an important parts of my classwork.

I found the book's topics to be accurately discussed and error-free. It was also unbiased and offered chapters that covered ethics and sensitivity to culture and how to understand, communicate and appreciate diversity at all levels.

For the most part this book was very up-to-date. In the past I have had communication books directly quote current USA presidents or other popular political leaders of the time. I didn't see that here as much which in one way would make it less important for updating to more current political times. There was one mention of a popular TV program, law and Order which ended in 2010 so perhaps a more current reference could have been utilized.

I really enjoyed how clear the writing, chapter divisions and other components of this text were presented. The text provided many interesting features that kept my interest and would also keep the interest of students. There were clear explanations/definitions of terms especially in the chapter on new media. Key new phrases or terms are in bold and followed by definitions and more detailed explanations of the terms. There are also special sections entitled Getting Critical or Getting Competent where personal stories from the author are included to make the information clearer yet. In these sections there are questions for students to think critically about and respond to that would help clarify concepts and their application in various circumstances.

I like the way that each major chapter is divided into either 3, 4 or one includes 7 sub chapters that delve into more detailed information. Most of the chapters had four sub chapters. This made the book very detailed and comprehensive as mentioned before and the way it was divided into these specific frameworks made it consistent. Each chapter ended with a section called Key Take Aways which I thought was a great review of what the important concepts of the chapter were. Also, the chapters had "Exercise" sections where students were given activities and questions to help further their understanding.

As mentioned previously, the main chapters had 3, 4, or 7 sub chapters within them. Even these had many section divisions that were clearly indicated by a topic title in bold, larger font letters such as "Interpersonal Communication" or "Intrapersonal Communication" that would be followed with plenty of detailed information about those highlighted headings. This made the text easy to mentally digest as the smaller, clearly indicated sections were not too lengthy with too many new concepts introduced. I believe these could be easily reorganized and realigned within the course itself.

I found the book very well organized since it started with the historical background of communication and ended with new media, technology and communication in today's world. You could go to any chapter and be sure that it would be appropriately divided into the various sub chapters and headings that would further explain the major topic. There were 16 chapters that covered a multitude of communication circumstances, usages, situations and strategies that were all clearly and logically laid out for easy student comprehension. Each chapter had colorful photos, images or charts/graphs to further assist in students understanding.

I did not find any interface issues that would distract the student reader.

I did not find any grammatical errors in the text as far as I could see.

The book actually had chapters/sub chapters that dealt with handling diversity in audiences, groups and workplaces, so it was culturally sensitive. It had quite a few of the photos and images that included people of color although I think the majority of photos were of white people. The examples that included different ethnicities, races and backgrounds often had to do with actual topics that were covering race, biracial and interracial issues.

I think this would be a great book for a general communication course that dealt with the wide variety of communication types/topics as it provided a very detailed and broad coverage of many areas since 3500 BCE. However, I would not choose this book for my class on Public Speaking since it did not have enough detailed information on the various speeches that I teach, visual aids and components to be used in speech creation and delivery. It did have some of this particularly for the information and persuasive type of speeches, but I do more than those.

Reviewed by Nancyruth Leibold, Associate Professor, Southwest Minnesota State University on 5/3/21, updated 6/1/21

This textbook is an undergraduate-level textbook that is comprehensive about introductory communication with five primary types: intrapersonal, interpersonal, group, public, and mass communication. The contents were precise in the PDF version. The online version had a sidebar that included a clear list of the contents. An index and glossary would improve the comprehensiveness. The learning objectives at the start of each chapter are fabulous.

The textbook includes mostly accurate communication information with supporting evidence citations and references. Including more representation of cultures would improve the accuracy.

The textbook is up to date for the most part. Some of the media communication areas that are quickly evolving in society could use an update. The author could add detailed tips and information about web-based professional interviews and meetings could be added. An overall section about interviews would be helpful.

The Introduction to Communication textbook is clear and well-written.

Terminology, framework, and navigation are internally consistent in the text.

The format of the chapters throughout the Communication in the Real World: An Introduction to Communication Studies is consistent. Each chapter includes headings with sub-sections to organize the content into easy-to-read chunks of information. Each chapter starts with an introduction, then learning objectives, content, pictures, and ends with key takeaways, exercises, and references.

The topics in the text include a logical presentation. The text consists of a Table of Contents page that is helpful and easy to follow (sidebar on online version and front of text in PDF version). The learning objectives at the start of chapters are fabulous. Vocabulary words in the text are bolded. I like the use of videos per video link. Other strengths are the key takeaways, exercises, and references at the end of each chapter. Tables, images, and figures used are helpful to communicate the information.

The text is free of significant interface issues, including navigation problems, distortion of images/charts, and any other display features that may distract or confuse the reader. The links were all in working order.

Grammatical Errors rating: 4

The text does include passive voice diction and split infinitives. Some nouns lack a determiner. However, writing styles vary from one discipline to another.

Cultural responsive pedagogy is an area for improvement. Some of the references to gender and race are less personal in the text than perhaps in reality. The images used of people are biased as most are of White people. Revising the text with the incorporation of a diverse mix of people in photos is a suggestion.

Communication in the Real World: An Introduction to Communication Studies is overall a good introductory textbook. Increasing the images to be diverse would improve the book overall. Many thanks for the work to create this text!

Reviewed by Scott Makstenieks, Instructor, Winona State University on 11/11/20

For any institution or educator looking for a textbook that covers both communication theory and skill-building, this book is an excellent resource. Beyond the initial discussions of communication as a concept and phenomenon, the text covers... read more

On the whole, the material in each chapter is clearly drawn from established communication research and theory. Quite obviously, as communication technologies and cultures change, some aspects of the material may need to be supplemented in class discussions or through supplemental readings. Likewise, chapter 8.2 (in the Culture and Communication section) is a bit problematic in its discussion of race, gender, sexuality, and ability, mainly in terms of its causal logics. In other words, the chapter seems to make an essentialist claim - race is itself a cultural identity, rather than being a product of culture (or discursively shaped by culture).

As noted above, the textbook covers a wide breadth of communicative forms and contexts, making it relevant for students, irrespective of the major or career trajectory. Likewise, the sections on mass communication do address the evolution of media, along with a sense of old versus new media technologies, but some minor updates in response to new trends may be helpful for students. In terms of public speaking skills, the textbook does include a section on speaking on radio and television that can be adapted to discussions about speeches and interviews via Zoom and other online platforms.

The textbook is certainly accessible to a range of learners, using vocabulary that retains complexity without losing conceptual integrity. In various ways, diagrams and images throughout the chapters often help to illustrate basic concepts, and sample outlines/speeches are provided in the later sections on public speaking.

Each chapter is structured well and organized in a consistent manner, generally begin with broad concepts and then covering more specific topics or theories. Chapters then end with clear summaries and discussion questions for class prompts or for homework.

The textbook is exceptionally divisible into a weekly or even daily units, and the subdivisions within chapters allows instructors to take a deep dive into a topic area (assigning all sections of a chapter) or lets them introduce basic concepts quickly (assigning only the first one or two chapter sections).

The organization of the textbook fit perfectly into the flow of my introductory communication studies course, splitting the semester into one half about theory and topics and the second half about public speaking skill-building. Within those sections, the structure makes sense as broad concepts first and then specific topics (or speaking genres) second.

I have only used the pdf version of the textbook, but the integrity of the document seemed perfect - text is clear, and images are not pixelated. The table of contents is also dynamic, allowing readers to click on page numbers and jump to sections of the textbook (without scrolling through entire document manually). Other versions of the text are available on the U of MN OER page, which would seem to allow for even greater functionality as well.

No grammar errors noticed.

As noted above, the chapter 8.2 section does have some potentially confusing or problematic discussion of race, gender, sexuality, and ability. However, throughout the textbook, it is clear that the author(s) is trying to include context and culture as a significant factor in human communication. The 8.2 section also seems to be intended to give time to these important identity positions, but it needs some revision or some class discussion to clarify the complexity of these subjects.

Reviewed by Amber Worthington, Assistant Professor of Communication, University of Alaska Anchorage on 10/21/20, updated 1/10/21

This book provides a great overview of many areas of communication. I use this book for an introductory communication course that covers interpersonal communication, public speaking, and small group communication. This book also covers more introductory areas including, for example, culture and communication, leadership, and media/technology and communication. I am not sure if there is an index/glossary, but the Table of Contents page is very easy to follow and navigate.

I believe most of the content in this textbook is accurate.

I think the textbook uses relevant and up-to-date examples. Any necessary updates can be included as additional examples, and I also think the text is organized in a way that will allow easy and straightforward updates to content areas as well.

I think the text is written clearly and in a way that is accessible to students.

I believe the textbook is internally consistent and follows a consistent framework and use of communication terminology.

I think the textbook does a great job dividing the sections into smaller subsections and so on. I assign many different subsections to my students, which I think works really well with this text. I think it is especially easy to navigate to different subsections when reading the textbook online. The PDF version of the textbook is somewhat more difficult to navigate to particular sections, but it is not too complicated and a simple "search" is often effective to jump to the correct section in the PDF.

I like the way the textbook is organized. I do, however, have my students read some chapters of the textbook out of order to align with my particular course, but I think that works quite well.

I have not had any problems with this. Students also seem to like the book and have not had any interface or navigation problems.

I have not found any major grammatical errors.

I think the examples in the text could include more examples that integrate diversity, but, generally speaking, I think the text does a good job covering culture and communication.

I think this is a great book for an introductory communication class.

Reviewed by JoAnne Breault, Adjunct Instructor of Communication, Bristol Community College on 6/30/20

The book did a great job of introducing new terms, giving a strong definition and providing a clear and concise example. read more

The book did a great job of introducing new terms, giving a strong definition and providing a clear and concise example.

The section entitled Key Takeaways encapsulated the main points of the chapter. The timelines were very helpful in understanding how information has evolved over time.

The book was up to date on the use of new technology and terminology pertaining to social media.

The writing is clear and concise and easy to understand.

The book is easy to navigate through.

The subheadings made it easy to find the information I was looking for.

The organization has a logical flow. It does a great job of providing background information, weaving research and data, and presenting new information in a logical, cohesive way.

The chapter learning objectives highlight what will be covered in the chapter effectively.

I found no problems with grammar or spelling.

It was very noticeable to me that the majority of photos are of white Anglo-Saxon looking people. More minorities need to be used in the photos.

This book covered a great deal of information in a very interesting way.

Reviewed by Carleen Yokotake, Professor of Speech, Leeward Community College on 6/25/20

The book does an excellent job covering all areas of the subject matter except for Interviewing. Interviewing is an important aspect of dyadic communication and taught in our Speech courses as one of several important communication skills. Interviewing is only briefly covered in section 9.1 and in the context of finding sources. I would love for the author to include more robust and comprehensive coverage of this concept. The history of communication in the first chapter was a little longer than necessary, albeit very informative.

Overall great content! The communication principles, theories, and concepts are very accurate. However, the pictures used throughout do suggest a strong bias toward white people and this is extremely problematic.

While the concepts covered are relevant and timeless, some of the research does need to be updated. Since technology continues to rapidly evolve, more current research needs to be included as far as how current technological trends, especially social media, etc... continues to shape our interactions and ultimately, our relationships. The text is written and arranged in a way that any updates could definitely be easy to implement/insert.

This is a well-written book. It is very easy to read and many important communication concepts are explained very clearly!

Consistency rating: 4

For the most part terminology and framework contain appropriate text consistent with the topic area. I do think the Motivated Sequence Pattern did not belong in the section on organizing your main points. I consider that to be an organizational structure in and of itself.

Overall the text is divisible into appropriate reading sections, although there are some sections that are a bit too long. However, what I really like about the way the text is organized is that some concepts covered in other chapters include a direct link to the chapter the concept is discussed in. I love that!

The chapters tended to be a bit long even though the topics were presented in a logical and clear manner. It was very helpful that the author included section breaks via key takeaways and exercises.

For the most part all text are presented clearly. However, there were some important concepts covered that got a bit "buried." Perhaps those concepts can be highlighted/bolded. For example in section 1.2 under "Communication is a Process," principles such as, communication messages vary in terms of their, "level of conscious thought and intention, communication is irreversible, and unrepeatable," should all be in bold. This would make it easier to read the larger patches of text that include important terms. Another area that could be adjusted a bit is in section 9.3 Organizing. All of the headings are the same size thus making it a little confusing and or difficult to distinguish sub points. It would be helpful the chance font sizes of headings to distinguish sub headings more clearly.

No problems here.

Cultural Relevance rating: 1

For the most part the content in the text reflect inclusivity of a variety of cultures. However, most of the pictures throughout the entire book are only of white people and should be updated and/or changed. One picture in particular in section 1.1 under the Group Communication heading, should be updated/changed. The picture shows a group of all white men and women and can be seen as biased especially given the recent events surrounding the death of George Floyd. I recommend changing this picture to reflect a more diverse group of individuals. This same issue is found in section 1.3 under the heading "Academic" there is a picture of three white men in regalia suggesting only white people pursue higher education. In subsequent chapters whether showing a classroom full of students or two people interacting, most of the pictures are of white people. Pictures of people of other ethnicities were grossly outnumbered. This really should be mitigated/updated.

I really like the "Key Takeaways" sections, it helps draw students back to the important points made in the chapter. The "Exercise" sections are also very helpful to stimulate class discussion or self reflection.

While it was helpful that the author included links to chapters that covered concepts more in depth, there was a tendency to cover more information than necessary when introducing a concept that was covered more comprehensively in another chapter. For example, in Chapter one, the concept of compliance gaining was introduced. Instead of listing the common tactics used for compliance gaining in this section, a one sentence definition along with the link to Chapter 11 would have been sufficient. Overall, a great textbook, well done!

Reviewed by David Rattigan, Adjunct Faculty, Northern Essex Community College on 6/19/20

The book is very comprehensive, and could be used in multiple classes as a supplemental text, or with supplemental texts. However, it was originally published in 2013, and there are some new developments that went uncovered particularly related to... read more

There was nothing that I could spot the was inaccurate or biased.

Necessary updates may be easy and straightforward to implement, but are due.

The text is academic, but the ideas are introduced, organized, and supported well.

The text is consistent for both framework and terminology.

This is one of the things that is most impressive. I read the text while considering whether to use it for my Mass Communications, Public Speaking, Interpersonal Communication or Public Relations classes. I found that it is easily divided into smaller reading sections.

This book covers a wide area very competently, with a logical flow of topics that is easy to understand.

The interface is user friendly.

I noticed no grammatical errors.

This is an area where the information presented is excellent but a lot has happened since it was published in 2013.

An update is due, but I like the book and will add it as a required text for some classes in Fall 2020.

Reviewed by Brenden Kendall, Associate Professor, Metropolitan State University of Denver on 3/6/20

Subjects within the text are covered well, though the author is not particularly clear about the scope of their major sections (and reasons for those choices). Put another way, the text is framed as a neutral account of the field, when of course... read more

Comprehensiveness rating: 2 see less

The text does not engage the major subfield of organizational communication in any way. Group and team communication are covered well enough. But the area of organizational communication is an obvious and serious omission. There are whole majors, disciplinary interest groups, conferences, and international/trans-disciplinary subjects in organizational communication.

No index, glossary, or cross-tabulation is available.

The text is accurate in what it covers, highlighting and spending appropriate time with emphasized content.

Relevance/Longevity rating: 1

What is covered in this text is covered accurately and in a conversational, student-friendly style appropriate to the level of course for which this text is intended. Significant, long-standing ideas are addressed.

The trouble here is that the references that form the basis of the text are quite outdated. Certainly, textbooks are not encyclopedias or literature reviews, but the major concepts and theories addressed are “classics” up until about 2000. I write this in 2020. As such, the text is somewhat imprecise when it comes to representing contemporary views on communication dynamics – the perspective is not consistent with some major recent disciplinary shifts. I think here of constitutive views on organizational discourse, representations of gender and transgender dynamics, etc.

That this text’s subsequent editions are in print with a for-profit publisher means it’s unlikely to be made more relevant or current anytime soon, nor very easily.

Clarity rating: 3

For a text to be clear at the basic level, I use Gerald Nosich’s SEE-I model for critical thinking: State, Explain, Exemplify, and Illustrate. This textbook varies in the degree to which it offers these elements of conceptual presentation and exploration. It is thus moderately good in terms of clarity. Some notes:

State: the book provides clear definitions, useful highlighting of significant concepts. Subsections are of greatly varying lengths, however. This provides some confusion when it comes to which parts of the text deserve students’ greatest attention, because these differences in length seem to be relevant to the author’s interest rather than the import to the reader.

Explain: I’ll note again the unevenness of the depth of attention to certain passages or ideas. Some concepts are bolded in passing, though important, and some receive detailed explanation. Not all things deserve the equal attention, sure, but these discrepancies seem problematic in the case of this book.

Exemplify: examples are often personal, interesting, and vivid. An update would deepen the range of examples regarding persons’ identities and lived experience (e.g., according to race, gender, socio-economic status, etc.).

Illustrate: the text is clear and concrete, but does not go much beyond the standard illustrative writing of the textbook genre: the extended story at the outset or closing of the chapter. Give students metaphors, more lively diagrams, media references… any creative analogy!

Consistency rating: 1

The most obvious example of problematic consistency is at the highest level, chapter organization. The media chapter addresses technology, and yet there’s also a chapter on “new” media and technologies. The team and group chapter covers some ‘workplace’ issues, but no chapter is presented on organizational communication, where there is more depth on this subject. Rhetoric isn’t present in a big way. And so forth. The content, overall, has little balance.

Because of the text's frequent use of subsections, this book can be remixed and rearranged quite readily at both granular and broad levels.

Organization/Structure/Flow rating: 1

Nope. The book articulates no specific logic or plan for the organization, and offers little in the way of bridging elements of the book. But, as noted in the modularity section, the book can be usefully chopped up in this format.

The book is easy enough to read, print, etc. The use of learning objectives for minor sections, combined with its formatting can make for odd on-line reading, with movement between sub-sections sometimes feeling like transitions between chapters. On the whole, the format works and the price is right!

Editing seems thorough and writing is generally effective. The text assumes both a familiar, colloquial voice and a more authoritative voice in different parts. This can make for a feeling of disjuncture re: being addressed as a reader. But this is a minor issue.

The text is culturally appropriate and includes important concepts in this area through 2010 or so. But concrete examples or example fictional narratives rarely engage lived experiences of persons of color, low socio economic status, and similar kinds of common marginalization. Narrative examples are often reserved for a more generic kind of concept, an attempt at normalization and generalization that can in a subtle way reinforce hegemonic depictions of communication. The book is not offensive or condemnation-worthy on this point, but it's limited.

This textbook should be used with complementary materials (e.g., borrowed chapters from other textbooks) in any class, especially for covering areas of significant omission relevant to the "intro course" in Communication Studies.

Reviewed by Thomas Townsend, Lecturer, East Tennessee State University on 10/31/19

The text is comprehensive within its publishing date. It covers the basics of Communication Studies and two chapters of Mass Communication. read more

The text is comprehensive within its publishing date. It covers the basics of Communication Studies and two chapters of Mass Communication.

The book is accurate. My only point of contingency was in the sample outlines which do not include traditional outlining with Roman numerals. As we would use the text i a first year gen. ed course, were we to teach that tradiaonl outlining message, we would need to redo the examples.

The text through 2016 is updated and relevant. In addressing the change in mediated communication from 2016, the text is obviously silent as it had not been written yet. Instructors hoping to address contemporary issues with social media, particularly in relation to current events, will need to supplement their course.

The book is clear, well-organized, and clear. Terms are well defined and presented succinctly. The chapter reviews are particularly helpful to readers.

The author(s) has written a text that reads the same from chapter to chapter. The information is equally accessible throughout. The organization of the "getting real," "key takeaways," and "exercises" reinforce the well-written chapters and engage the readers.

The modularity of the book makes using only selected chapters easy for instructors for adapting to any course.

The organization on the whole. The only drawback in organization is found in the chapters on public speaking. In the author's defense, I find the same issue with most beginning communication textbooks in that the way the public speaking chapters are included is a bit jarring I have no suggestion on how to avoid it.

The textbook exhibits no significant interface issues. The charts and images are not distorted. The images are appropriate and clear.

The textbook is well-written. I found no grammatical errors.

The author puts forward efforts towards making the text inclusive. The chapter on culture reinforces the tone of the text. Cultural competence is a theme of the text.

I am recommending us to replace our current text with this one.

Reviewed by Tim Ball, Associate Professor, James Madison University on 7/24/19

The textbook does cover all areas and ideas that are appropriate for an introductory human communication course (e.g., the communication process, perception, culture, verbal and nonverbal communication, listening, interpersonal and relationship communication, and public speaking). Chapters 14 and 15 focus on mass communication topics, so we would not include them in the version we would make available to our students. The textbook does have a table of contents, but I did not find a back-of-the-book index or a glossary of terms.

For the most part, the textbook is accurate and free of overt bias. However, I found some errors. For example, in 9.4 (Outlining) of Chapter 9, the speech outline examples were not formatted correctly. Roman numerals (which identify the main points), capital letters (which identify sub-points), and lower case letters (which identify supporting details) were missing. The outline examples only used Arabic numerals. This is an important error because my students do not know how to create an outline for their speeches. I can make those formatting changes, but I wish I did not have to.

Textbook content is generally up-to-date, but some sections are already obsolete. For example, 1.1 (Communication: History and Forms) provides a brief history of communication from Aristotle to President Obama. President Trump’s use of Twitter to communicate directly with the American public is new and needs to be acknowledged and addressed if we are going to use this textbook for years to come.

The prose throughout the textbook is accessible and the author provides adequate context for any jargon or technical terminology used. Accessibility is important in an introductory human communication textbook because we do not want to turn off the students with ideas and concepts that are not understandable because of jargon or technical terms.

Overall, the text framework demonstrates an agreement or harmony of parts/features to one another. For example, every chapter has at least four sub-sections in which the author describes the main idea of the chapter in detail. Not every introductory textbook author does this.

Each chapter includes at least four smaller reading sections. Each section can be edited for length, easily reorganized, and realigned without too much trouble.

The topics in the textbook are arranged in a logical fashion. The communication fundamentals, interpersonal communication, public speaking, small group communication, and new media chapters are grouped together. I would rearrange the order somewhat by placing the culture chapter with the other fundamentals chapters.

I did not find any significant interface issues. Navigation was easy and no images or charts were distorted. In short, I did not find any features that may distract or confuse readers.

For the most part, the textbook does not contain any grammatical errors. I did not find subject-verb agreement errors, sentence fragments, misplaced or dangling modifiers, vague pronoun references, or incorrect word usage. Occasionally, I would find a missing comma after an introductory element or a missing comma in a compound sentence.

I believe this introductory textbook is culturally sensitive and not offensive in any way. The examples used, especially those in the cultural communication chapter, are inclusive of a variety of races, ethnicities, and backgrounds.

I wish that the references and the in-text citations of sources were written according to the American Psychological Association (APA) style guidelines, but they are not. I want students to include references in APA style, but I cannot point to references in the textbook as examples. I can make those changes, but it adds to the workload.

Reviewed by Robert Jersak, Faculty Instructor, Communication Studies, Century College on 6/21/19

Communication in the Real World is fairly comprehensive. In eighteen chapters, interpersonal, intercultural, small group, leadership and media dynamics in our field are introduced discussed in beginning-level depth. That’s quite a breadth of... read more

Crucial COMM concepts are included for each sub-discipline and highlighted within the text, and a citation often follows immediately to give readers a sense of the origin of that particular concept. Discussions of these ideas are often useful and applicable to real life. Even if readers are less-than-captivated by the text itself, this would still be a resource for exploring these core concepts further through other assigned activities.

The text is general enough to give an overview of ideas that aren't tied exclusively to current events. However, any text that addresses communication through mediated channels will need frequent updating as research catches up with the impact of social media channels. As my needs for this text pertain to Interpersonal Communication, I spent less time reviewing Chapter 15. However, the timelines featured for different mediated channels may be useful in providing historical context for those being introduced to mass media.

Lucid, yes. The book is competently written. But accessible? The writing truly is dry and typically textbookish. The author has made the curious choice of occasionally speaking in first-person - “For example, I consider myself a puzzle lover” (p. 375) - but not offering a brief introductory biography or foreword. As a result, the text feels impersonal and a bit detached - and it may be quite hard to get into for those not comfortable with academic readings.

The book is consistent, yes, but there is room here for expansion and growth. Communication in the Real World is consistently academic in structure and tone, though it would have been marvelous to have short essays written by students/alumni who are using these skills and ideas in their "real worlds," so as to bring these ideas to life and to help readers see more clearly how communication skills are a benefit in practice.

The book's great strength is it's ability to be used in multiple beginning-level courses. It will be easy for me to separate the Interpersonal Communication content that I want my students to read.

Organization/Structure/Flow rating: 3

While there are subheadings within chapters, they aren’t quite as helpful as they could be, and instead often seemed a bit random and haphazard. A tighter outline would have been helpful to direct students to explore, or re-review, key ideas. I did appreciate the historical framing of the discipline itself at the start, though. Many faculty may choose to skip the introductory chapter in order to move into the specific course-related content, but I believe it is important for students to be exposed to the roots of the discipline early on, and why Communication Studies is a vital part of the Liberal Arts.

No significant interface issues that I could readily identify. The .pdf version was fully functional and clear.

The book appears to have been clearly written and proofread, yes.

While there are fundamentally important issues related to intercultural interaction and diversity in Communication in the Real World, these issues are undermined a bit by the choice of images. The book lacks representative images and voices, and often feels more like it’s talking about marginalized cultural groups, rather than talking to them or with them. This is perhaps the book's greatest weakness.

I’m very thankful that this text exists as a starting point for our discipline, and students will greatly appreciate the no-cost option. But I expect to do a good deal of work building supplementary material so that the negatives can be addressed and the positives can be strengthened for student learning. If you’re unsure in your decision to adopt Communication in the Real World, you may want to stick with your trusted, affordable resources until more supplements, or an updated edition, can be created.

Reviewed by Bradley Wolfe, Adjunct Professor, Minnesota State University, Mankato on 5/21/19

The textbook covers all the basic topics for an introductory communication course. I've used the textbook for my introduction to communication course, along with selections of the text for small group communication. The book covers plenty of topic for a professor to customize what to cover in the semester and what to leave out. The book is easy to read and I've heard no complaints from students. Only positive comments about how it was free!

The book covers all the topics in good introductory detail. I like to supplement the text with diverse perspectives, such as voices from different ethnic or cultural backgrounds. Claiming an "unbiased" perspective puts a claim on what is "true" and what voice matters the most. We never can be free of bias, but the textbook does well at providing foundational information that can be agreed upon as the whole.

Some additions could be made to center diverse voices and perspectives. The information contained is relevant, but not fully inclusive to the full diversity of communication among and across cultures.

Students have no trouble reading and understanding the assigned readings. When I have used this book, students have comprehended everything well with limited follow up explanation needed from me. We were able to use class time apply what was learned from the readings.

The organization and flow is consistent throughout. Some sub-chapters are longer than others, but overall students know what to expect.

The book does a great job of having flexibility for what is assigned. The sub-chapters allow professors to customize the text for their class without much hassle. Some things I can cover myself in class so the section doesn't need to be assigned, but others I can have the students read beforehand to apply in class.

I use the textbook out of order, but the pattern is typical for introductory communication texts.

The textbook is easy for students to navigate. I ensure to hyperlinks the specific assignments on our learning management system to make it easy for students to find the assigned readings.

No issues that I found.

The text is fairly basic in covering introductory communication concepts. I've seen better work done in terms of including diverse voices and perspectives into the text. There is some diversity represented in the text, but those concepts are isolated and not integrated throughout. This is the one downside of this textbook.

Great book overall. Free and easy to use for students. I definitely recommend taking advantage of this resource.

Reviewed by Lucas Hackenburg, Graduate Teaching Assistant, University of Nebraska - Lincoln on 4/3/19

This textbook includes the major ideas and topics as most other introductory communication studies texts. This text is appropriate for a 100/1000-level course. Four chapter are devoted to public speaking, so consider the structure of the course. In a class that requires a public speaking component, this would be appropriate; these sections may not be useful in large lecture settings.

There are no major content errors.

Videos and examples are still relevant. I imagine that they will need updated within the next five years or so (i.e. "Shows like The Office and The Apprentice..." may not be as easily recalled in a few years). The text focuses predominantly on larger theoretical ideas and themes. Updating the examples and images would be fairly easy.

This book presents theoretical ideas in ways that could be understood easily by underclassmen. The definitions are accessible through the reading and does not require prior knowledge of the subject area. One recommendation would be to include a glossary where bolded terms are easily accessible.

There are several instances where the author uses "I" to demonstrate experiences or ideas ("I argue... I suggest..."). Some sections do not have any of these anecdotes, whereas other sections have several. This inconsistent shifts from theory to personal account are distracting. Not detrimental, but it does disrupt the flow of reading.

This texts is divided well. As previously mentioned, there is a significant public speaking section in this book, but that could easily be removed or altered to align with course goals.

Overall, this book is organized well and similarly to other textbooks I have used in my course. I understand why the public speaking section is positioned where it is (after intercultural communication), but it is a difficult transition from communication theory and practice to public speaking. (I have had the same complaint for every textbook I have used, so this is not a unique situation, as the textbooks I have used are organized in the same way.) Breaking the course into units may help alleviate the tension of this transition.

Overall, the interface is user-friendly. An option to continue to the next section at the conclusion of each section would be more convenient than scrolling back to the top and selecting from the Table of Contents. Links to videos and other sites all appear active and in working order.

No major grammar issues to note.

The intercultural chapter is more engaging than other similar textbooks on the market! Overall, I think it provides a great opportunity to facilitate classroom discussion, especially when helping students apply the information they are learning outside of the classroom. It is important to remember that this textbook is written from an American perspective, and instructors should be prepared to engage in conversations about privilege when using this textbook.

Overall, I would use this text for an introductory communication course. For general education requirements across majors, this text covers theoretical and practical topics which students can easily translate outside of the classroom. For communication studies majors specifically, I would recommend supplementing the material with texts specifically related to the discipline.

Reviewed by Carolyn Weber, Communication Faculty, Minnesota State on 3/18/19

This text provides what it claims - an "an introduction" to range of communication concepts and focuses on skills, predominantly in the area of public speaking. I chose to use segments of this text for an online interpersonal communication course... read more

I have not encountered any glaring errors. The author writes with consistent, inclusive language.

The examples used are current - and based on the political references the text will become outdated in a few years. Supplementing these areas with current names and analogies will not be difficult. The last "generation group" identified is Generation Y. Again, the concepts are relevant and supplements will provide timely data.

The text is well-written and appropriate for an introductory college communication course. The text appears to follow the thesis driven, North American Writing style. The author presents the information in a format that flows well and holds my interest.

The text is constructed in an easy to follow-format with a consistent pattern. Learning objectives followed by modules, key takeaways, exercises, and references.

Each chapter contains a consistent number of modules to help the instructor deliver the content to the learner in a systematic manner. The headings of each module provide structure and agility to the text.

Does the term "New Media" fit? It may, however, I think that "the evolution of New Media" and the discussion of this mode of communication may fit better toward the beginning of the text.

A few of the images appear distorted or stretched. The format in which the text is available is abundant.

Well-written!

Although the language is "inclusive," as noted by other reviewers, the images are not diverse. A variety of ethnicities are not represented in pictures.

This text has been extremely helpful and, until there is an OER developed, I will continue to use the book for interpersonal communication. I will also consider using segments of the text for an online introductory public speaking course.

Reviewed by Skye Chernichky-Karcher, Assistant Professor, Bloomsburg University of Pennsylvania on 3/14/19

The range of topics for this book is comparable to other leading textbooks of this area from popular publishers. This would be perfect for a course that seeks to cover communication studies with a public speaking component, but lacks topics that may be relevant for a course that is strictly communication studies without a speaking component. I echo other reviewers in that this book lacks emerging areas of communication studies such as health communication. This may, however, be a critique of the larger "brand" of introduction to communication studies textbooks and not this book specifically.

This textbook cites the appropriate literature for the major concepts covered. The strength here is citation and discussion of key literature that is the foundation of each topic (e.g., noise as a barrier to listening). I wish that the book would also consider adding in the most current applications of some of this literature as I will discuss below in the relevance section. Examples are unbiased.

The textbook includes the necessary content for the concepts covered. However, it lacks specific examples or current applications of some of this content. For example, in the discussion of Family Communication Patterns theory it would have been helpful to cite some of the more relevant literature using this theory. This textbook gives a great foundation for the most important concepts related to communication, but as an instructor, I need to fill in the gaps with the most relevant applications of these concepts. This is one of the major pieces that sets this book apart from the current publisher textbooks that I've used previously in my course.

The textbook is written in a clear and appropriate tone. I also like the repetition of major concepts in each unit. For example, the chapter on family communication processes includes a discussion of two major communication processes in family communication literature: conversation and conformity orientations. The text also provides a visual image of these processes. They also come up again in the key takeaways section and are reinforced in the exercises at the end of the unit. This clarity and consistency is wonderful for students and instructors alike.

The book has a consistent structure throughout the units. The book is also consistent in highlighting important terminology. Related to modulation (below), the way that each unit was presented was consistent: learning objectives, content, key takeaways, and exercises.

Overall the break down of the content makes sense. The topics are also appropriately split within each unit. My only suggestion would be to include a symbol for the subheadings within each unit. For example, in section 6.4 Self-Disclosure and Interpersonal Communication there are three subheadings: Theories, Process, and Effects. It would be nice if each of these sections also had a numerical indicator: 6.4.1, 6.4.2, and 6.4.3 for example. This would make it easier to assign short reading for each of these sections if I were to take more than one class period to discuss self disclosure.

The public speaking sections seems to come in the middle of the textbook. I would suggest moving these units to the end. The learning objectives at the beginning of each unit and the discussion questions at the end are very helpful.

The interface is easy to use and visually stimulating. The mobile interface is very impressive and easy to use.

The book appears to be free from grammatical errors.

The book is very sensitive to include examples of diversity and culture throughout the textbook and was not restricted to only chapter 8 which discusses culture and communication.

This is a great textbook for a class seeking to cover communication studies with a public speaking component. You could also use this as a foundation for a human communication course, but would need to supplement this book with other reading material. I really appreciate the ease in accessing this textbook on mobile devices - this is a huge advantage of the online platforms that publishers offer for their textbooks which I have found to not be very good.

Reviewed by Berkey Timothy, Instructor, Taylor University on 3/4/19

I appreciate the inclusion of materials chosen for this text. read more

I appreciate the inclusion of materials chosen for this text.

Well within the boundaries of discipline specific knowledge.

I do not foresee this text becoming out of date and any changes would be minimal.

I think my students will value the conversational tone set by the author.

The consistency of this text should add clarity for students.

The sections are consistent with other popular texts.

The flow fits nicely with the construction of the course and material can be presented in a nonlinear fashion well.

Very clean and easy to use.

None noticed.

I see many attempts at cultural sensitivity.

Reviewed by Leigh Kelley, Instructor, Radford University on 2/19/19

I use this textbook in an Introduction to Communication course that covers both Communication and Mass Communication. It does a good job providing an overview of such topics such as history, process, perception, listening, verbal, nonverbal, group and other areas that align with program objectives for our academic unit. This resource ensures all students have immediate access to the content from the first day of class, and allows the instructor to focus on supplementing the material with lectures, discussions and in-class exercises. As mine is a large class I do not use the public speaking chapters. In addition, I use other resources for the Mass Communication topics because of the nature of the discipline.

The content is accurate. I have not noticed any errors, and the author has an unbiased approach to the content, with research supporting the information presented.

The text provides useful and relevant content but will need updates from those who choose to use it. Instructors need to be mindful of current events as they relate to the content. An example would be Including discussion of events such as the 2018 Charlottesville riots, during which marchers carried Nazi symbols and Confederate battle flags, which are an important coda to the "history/past-present/future dialectic” and discussion of controversy over what the Confederate flag symbolizes in the chapter dealing with Intercultural Communication. This can be achieved by updating examples in the text and providing up-to-date content in lectures. Also worth note: I was pleasantly surprised that there were fewer 404 errors than anticipated in the links to external references.

Key takeaways, definitions, highlighted and hyperlinked text provide a great resource for students navigating an introduction to the study of communication. It makes the text accessible, clear and easy to understand. Example and illustrations help communicate key points, and terms are clearly defined.

The organization helps guide readers through the content, lets students focus and organize their studies, and facilitates instructor updates. The organization of content areas into subchapters, learning objectives, key takeaways, suggested exercises, and well-cited sidebars provides a clear and consistent format for the material presented.

There is continuity in the way the text is structured, so that a linear progression through the text allows students to build on prior knowledge. At the same time, important topics have sufficient repetition and reinforcement so that instructors can effectively teach select chapters, and teach chapters out of sequence.

The order of the chapters themselves, as well as the content within chapters, provides a clear and logical presentation of the material. The content builds and extends ideas presented elsewhere in the text.

While students could use any format, I used the .epub file. Charts and images were clear, and digital reading tools made it easy to mark the text, make notes, and reference content as needed. I did not notice any problems with the interface or in navigating through the content.

I did not notice nor was I distracted by grammatical or spelling errors.

This text may limited by freely available photography; instructors should be aware that images in the text heavily features Caucasian subjects. Instructors using this text may want to specifically seek out presentation/lecture images that are more representative. Textual content and examples selected strive to be inclusive.

The textbook is appropriate for an introductory level course in communication. This is a fantastic contribution to the field and is a great resource to ensure students have affordable access to a resource that provides a solid foundation for the study of communication.

Reviewed by Merissa Bunton (Brown), Lecturer of Speech and English, Leeward Community College on 2/14/19

I plan to begin using this book for my Human Communication course. All of the topics I address are adequately covered in this text. When I began my initial review of the book, I loved the online glossary with the easy to navigate "dropdown" menu that quickly links users to the desired topics. Additionally, the learning objectives outlined at the beginning of each section are especially helpful.

The writer's adherence to inclusive language throughout the text demonstrated best practices in modern communication. No glaring errors distracted me from the content.

I appreciated that the book had two separate chapters addressing media and communication. The first of the two, Chapter 15, provided a general, history and overview of the development of media over time (especially as related to technology), theories associated with media, and a section on ethics. The second, Chapter 16, looked specifically at new media. Separating the chapters in this way, I believe, will make the book easier to update and media continues to evolve.

Clarity rating: 4

I like that the wording is approachable for most readers. I would prefer the author(s) not use "we" in the discussions because that word inherently discriminates against those who do not share the same experience as the author(s). Additionally, although key words are highlighted in the text, I would also like to see those same key words defined in the margin or at the end of chapters to help students study as they build their lexicon. The "Key Takeaways" listed at the end of each section are nice.

The writer(s) did a lovely job scaffolding the information throughout the text. Terminology was consistent.

I really appreciate the attention to detail employed when preparing the various sections of the text. As I build my resources for both my online and face to face sections I will be able to embed links easily in my online classroom and handouts for student reading/reference/discussion.

The organization of the first six chapters align exactly with the way I prefer to teach. I love being able to assign chapters to students in sequential order. The division of the two chapters about media and communication, at the end of the book, is perfect for updating. Listing learning objectives at the beginning of each section and key takeaways at the end of each chapter is extraordinarily useful.

Navigation is simple, intuitive, and user-friendly for both digital natives and digital immigrants. The option to download and print a pdf of the entire book is also helpful.

Apart from an occasional error, the book is well edited for grammar and clarity.

The book employs inclusive language throughout with no instances, I perceived, of direct cultural insensitivity.

I look forward to using this book for not only my introduction to human communication course, but as a supplementary resource for many of the English courses I teach as students approach group projects. Specifically, I plan to use the information from Chapter 5 (listening) and Chapter 13 (small group communication).

Reviewed by Valerie Young, Associate Professor, Communication, Hanover College on 1/25/19

Each chapter supports both the "typical" topics in similar breadth and depth as the traditional hybrid Intro to Communication text and I was pleasantly surprised to see the integration of topics within and between chapters. For example, rarely to Communication texts engage with the National Communication Association resources in the way that this one does. The chapters reference NCA's work in learning outcomes, skills, ethics, and employment in the field.

The content is very accurate, from my perspective and background. For instructors who find something missing, it should be easy to supplement with a journal article or two. Personally, the major content areas are fully covered and there are plenty of references to content that is omitted from other Intro texts due to space constraints. I did not notice many (any?) errors or bias in the content during my initial read. The Chapter 16 acknowledges that new tech changes occur rapidly. The author links to a personal blog (no thanks; not my favorite way to update textbook content), and the blog is not written in English.

Plenty of examples are embedded into the text, up to the Obama/2012 election era. It would be fantastic to update the political and social references again to connect with readers and contemporary examples in media.

The book is written in a conversational, approachable writing style that should be appealing to lower-level undergraduate students; it makes for an “easy read” even though chapters are broken down into several sections and the text is plenty lengthy. I could easily assign this text in a 100-200 level course without reservation, based on the clarity of writing. I don't love the occasional use of first-person language/writing, but that's a minor, personal annoyance.

Like a traditional text, each chapter begins with a list of learning outcomes; ends with takeaway summaries and a list of discussion prompts, rhetorical questions, or activities appropriate for the classroom. The learning outcomes and content is consistent with those used in the broader communication field. The text provides a broader scope for the historical framework of our discipline, couching the discipline in rhetoric, as many Intro texts mention the ancient evolution of the field (including technical and mediated communication) rather flippantly. There are not as many journal article source citations as I’d like, and it would be fantastic to link some web content or other content into the citations or as video examples earlier in the text. Some of the chapters have videos embedded; others do not.

I appreciate that the lengthy chapters are easy to divide into sections. Each section is easy to navigate on screen and would allow an instructor to divide reading assignments by chapter subsection, based on the pacing of the course reading assignments. Sometimes, reading the entire nonverbal chapter (for example) can be overwhelming; yet dividing the content into an overview, a focus on types, then competence and context makes the chapter easier to approach in subsections. Each subsection contains subheadings for readability. My complaint here is still praise: even the subsections are very detailed and lengthy. I'd much rather have too much content than too little; however, my students may feel overwhelmed if asked to read more than one or two subsection per class period. With that said, if you've ever hesitated to assign a full chapter of reading per day for fatigue reasons, this modular format will allow you to break apart each chapter and cover content as students keep up with reading subsections.

Excellent organization and flow between topics. Very similar to the previous texts I have used for this level of class. The chapters are presented in a nearly identical order. There are two topics- culture and organizational communication- that are *typically* reserved for separate chapters in other Intro texts. Here, I appreciate that concepts regarding culture and organizational communication are interwoven into several chapters, where relevant- and cultural communication and leadership development have their own chapters, as well. Makes for seamless organization (and plenty of content!).

Interface rating: 3

It is fairly easy to navigate through the pages and subheadings using links at the bottom of the pages. The subheadings would be easier to navigate if a list of chapter subheadings/content appeared on the upper left side of the screen and followed the reader, so that as I read subsection 4.3, I can easily click back to content in 4.2 and 4.4 without scrolling to the bottom of the page. (like the content dropdown menu bar, but one that follows the page and only pertains to the chapter open).This is a minor concern. I do appreciate the links embedded into the chapters; however, as I link backward or forward to content that is already covered (for example, Chapter 15 references Chapter 9; I click on the link and I'm tossed to the beginning of Chapter 9, but it's not simple to navigate back to the area of Chapter 15 where I was at). The cheesy stock photos could be improved. Chapter 16 ends rather abruptly. It would be helpful to have a final page/glossary that links and reviews each chapter's content or learning objectives.

No issues encountered

No issues encountered. I appreciate how several topics are separated out from other chapters and linked in to the chapters where appropriate. We often want our students to draw these links, but it is impossible (literally) in a print copy to do this while reading or studying. Stock photos could be improved. Additional research on under-served / under-studied and non-Western populations, also, could enhance chapters beyond cultural communication.

Reviewed by Christy Takamure, Associate Professor of Speech, CC, Leeward Community College on 1/18/19

This text clearly covers all subject areas and concepts that may be found in most communication textbooks. It is very comprehensive and does not leave out any key terms pertinent in a speech communication course yet, it does not provide too much... read more

The content is accurate, unbiased, and contains supporting research findings. Data and information are current and contextually appropriate.

The content is straightforward with clear definitions. Examples are not clearly dated so modifications or changes can be easily made to the content. Dated information can be easily added to increase relevance to your current students. After teaching communication courses for over twenty years, I have found this text to be all that you would need since you can add any of your own material to supplement the material.

Terms and concepts are clearly defined. There are appropriate explanations if jargons or technical terminology are used. It is easy to understand and straightforward. At the end of each section there are “key takeaways” which summarizes concepts to help the reader identify and remember the main points. It is the perfect text for students at all reading levels.

The textbook is written in the same format and organization from chapter-to-chapter. It is clearly organized and easy to follow. Every chapter is divided into separate sections. Each section includes the learning objectives at the very beginning; text covering the subject; a "getting real" section that connects the topics to the readers to make it more meaningful and relevant; a summary of the "key takeaways"; and exercises to engage the reader with the information.

Every chapter is divided into separate sections that allows the reader to fully comprehend the material. Each section includes the learning objectives at the very beginning; text covering the subject; a "getting real" section that connects the topics covered to the readers to make it more meaningful; a summary of the "key takeaways"; and exercises to engage the reader with the information.

The organization of the text follows a clear, consistent, and logical fashion. Learning objectives before each section helps the reader to identify the key points so that they know what to focus on. The reader will appreciate the straightforward structure of this text.

The text is clear and easy to read. Pictures and illustrations add interest and breaks up lengthy text sections. It is visually appealing.

The text is free of grammatical errors. Terms are clear and technical/jargons are defined.

At the end of each section, there are exercises to possibly use in the classroom. These exercises help to engage the reader to make the concepts more relevant to their lives to make it more meaningful. My student population is very diverse and the exercises allows for open discussions and self-reflections.

I have been teaching communication courses for over twenty years and was ecstatic to discover this textbook that is comprehensive and satisfies the learning outcomes of my communication course. I am certain that my colleagues will appreciate this textbook because of its simplicity, compatibility, and accessibility.

Reviewed by Jonathan Anderegg, Assistant Professor, George Fox University on 1/16/19

This textbook offers a broad look at communication theory, particularly through a rhetorical lens. While the social scientific theoretical side may be a bit lacking, the book makes up for this in the breadth of topics it covers. I appreciated the depth at which it covers issues related to public speaking, like communication competence, speech anxiety, and outline and organizing speeches.

The book definitely has some weak areas, especially as communication theory connects with other social science disciplines like psychology and sociology. However, for introductory communication courses, there are few things that are of concern.

Most of the content of this text is and will be useful for all freshman communication courses for the foreseeable future. The focus is generally on timeless ways humans have connected.

While the content is rich and broad, the overall sense when reading the text is that it's a firehose of content: the reader is often pummeled with term after term. Often, I find that the best communication texts are those that are more narrative in style, which helps many freshman connect with new terms and ideas, especially when they should be connected to what we see in everyday life.

The structure of the book is solid and consistent across chapters. Especially helpful are the key takeaway blocks at the end of every sub-chapter. These unfailingly offer strong summary statements of the important points for each page.

While the text as a whole is too large to be assigned in a semester-long class, the chapters are divided into easily assigned readings that can be arranged as necessary.

I think that as a whole the organization works, although the communication theory - public speaking sections don't seem to mesh well together. One point that I appreciated about this book was that they included the research chapter before the chapter headings on speech organization and outlining. It's a pet peeve of mine when public speaking textbooks begin with organization and outlining and then treat research as a supplemental procedure to support your ideas after you've decided what you want to say.

Overall the text interface is fine and is easy to navigate. When it comes to images, some of the free images used are less than ideal. I would also find a further grounding in actual data and graphs to be more useful than some of the generic imagery.

There are a few typos here and there, but nothing too shocking.

I think the text is acceptable, however there is much to be improved with the strength of examples provided.

This is a decent textbook for communication theory/public speaking hybrid courses. I think it's a solid starting point, but I tend to supplement with my own materials, particularly when it comes to anything on perception or social psychology. I also tend to supplement with a lot of my own material for the persuasion section. However, the public speaking sections are fairly strong as well as the work on interpersonal and group communication. If a bit more work is put into the graphics and images, this book would be much stronger!

Reviewed by Kelly Young, Associate Professor, Wayne State University on 11/30/18

The text does a nice job of discussing most of the common communication areas covered in other similar textbooks. I wish the text would include discussion of health communication and public and personal persuasion or influence, as I feel that the... read more

Content appears to be accurate and error-free. The examples are benign and do not suggest any bias.

I enjoyed the numerous examples given throughout the book. I felt as though they were timely but not obsolete. The content was similarly up-to-date. Not much of the material is at risk of being dated other than the chapter on mass media and technology. However, at this moment, the material seems current, but that could change in a few years.

Clarity in prose and structure is one of the greatest strengths of this textbook. The prose is straightforward and defines keywords in easily understandable ways. The short sections within each unit aids reading comprehension, as each section covers one main idea rather than several concepts or keywords.

The text does not appear inconsistent in its use of terms or framework.

Another strength of this textbook is how well it is organized into smaller units. Each chapter consists of 3 or more units, which allows an instructor to include or exclude units given the flavor of the course. The internal organization of the units are very nicely broken into separate sections that focus on one central idea at a time without significant self-reference.

The individual chapters are well organized. I like how the units within the chapters are organized, in that there is usually a broad opening unit, then a discussion of key concepts, how communication problems occur, then a ‘how to improve your communication’ units. This is very helpful if your aim is to teach a broad course to improve many facets of students’ communication. I do not find this as helpful if you aim is to teach an open survey of communication theory course, but the “improvement” units could be avoided in that case. I found the placement of the public speaking chapters odd. I know the opening of the book lists 5 “forms” of communication (really, they are levels, not forms) and the organizational choice follow these levels. However, given the specificity of these units and how out of place they are with the nature of the survey of the field, it might make sense for them to be located at the end of the book.

In terms of its production value, the book has clean imagines and is well constructed. It is easy to navigate given its table of contents. Hyperlinked table of contents to the chapters and units would be a nice feature, but the lack of it does not seem to limit the book.

The textbook appears to use proper grammar and is free of writing mistakes.

I did not encounter any material that I deemed insensitive or offensive. Indeed, I appreciated that the textbook, in several of its “improving communication competence” units, went out of its way to suggest how students’ can correct their culturally insensitivity or offensive remarks. The only shortcoming of the text in this regard is that most of the communication discipline, we date the beginning of the study of communication to ancient Greece rather than earlier Egyptian culture. But that’s a much wider cultural bias of our field and not unique to this textbook.

This is a very good textbook if you are teaching a hybrid public speaking/communication competence course. Each chapter contains at least one unit that stresses how to improve communication in the 5 “forms” of communication outlined in the first chapter of the book. Also, the book would work well as an introductory survey to communication theory text if you chose to avoid the improvement units and much of the public speaking chapters. I wish the text included more about persuasion theory (either from humanistic or social science perspectives). If it did, it would be a stronger introductory survey book. However, if you are interested in teaching an introduction to the field of communication studies course, the text’s lack of discussion of research perspectives, communication research questions, or the research process at all would require the instructor to include supplemental material in these areas. I wish Chapter 3 on verbal language included more rhetorical/humanistic notions like framing, metaphors, symbolic action, constitutive effect, etc. I was surprised that it lacked this material.

Reviewed by Yuxiang Du, Assistant Professor, Fort Hays State University on 11/29/18

This textbook is more comprehensive than the ones I have used in my basic course classes. It is an ideal textbook for these hybrid courses (interpersonal and public speaking). I am very impressed with its scope and comprehensiveness. Within each topic (chapter), you can find most of important and relevant concepts and theories covered. The challenge for instructors and students might be getting through all the materials in each chapter within a week. However, it is better to have more materials to choose from than having less.

The authors did a great job in achieving accuracy in the text. Theories and concepts covered in the book were accurately cited and discussed.

It is clear to me that the authors made an effort to make this book relevant for students by including examples and stories that the students could relate to. Many of these examples are real world ones which could help students to apply what they learned in real life. These “getting real”, “getting critical”, and “getting plugged in” sections are quite helpful in this regard. As for longevity, there are some dated references and historical timelines in the book that should be updated in the future.

The authors were very clear and straightforward in their writing.

The book showed great consistency in writing, chapter characteristics (length, details), tones, and flow.

Other than the first chapter, each chapter covers a different topic with chapters covering related topics located together. It is easy to pick a chapter or a group of chapters for a particular topic.

Placing public communication related chapters in the middle of the book is somewhat different from the ones I have used before. Usually you would find these chapters located at the end of the book. I also find four chapters are not enough for public speaking centered courses. At least, separate informative and persuasive speaking in two chapters.

I am satisfied with its interface. The only problem I have experienced is the hyperlinked materials in the book. I used a digital PDF copy and found that after I clicked and viewed a photo or a video, it could only return to the title page, not where I clicked in the text.

I have not detected grammatical errors.

The authors’ effort in promoting cultural relevance in the book should be praised. The chapter on culture and communication was well written and consisted of important concepts and examples that could help students to build their cultural competence. The notion of culture and culture as a context was also frequently mentioned and discussed in other chapters such as verbal communication and communication in relationships.

This book is a good textbook option for communication basic courses especially hybrid courses. Its comprehensiveness and real world examples can help students to understand basic communication concepts and apply them in real world situations. My only suggestion is to increase the portion on public speaking.

Reviewed by Stacie Mariette, Mass Communication instructor, Anoka-Ramsey Community College on 6/19/18

This textbook is very comprehensive. I have used it in my Intro to Communication Studies (both seated and online sections) for two semesters. I always omit a few chapters because it is so comprehensive and is too detailed for this particular... read more

And that's a great thing!

Additional details and thought-provoking comments come up in class discussions and papers, based on the depth and context of the textbook. It also prompts thoughtful research into the solid concepts that are covered in our reading, week to week. I really like this textbook for this reason!

This textbook is very accurate. I used a hard-copy resource previously and all the theories, models and concepts – and then some – are covered in this book... and covered quite thoroughly!

This textbook is fabulously relevant in terms of the tried-and-true concepts and the bulk of it will hold up quite nicely, I predict. But some examples and language are a bit dated when it comes to technology as our language evolves so quickly for our online culture (e.g., "flaming" vs. "trolling"). The technology references often are not embedded in the text, but rather in the discussion questions at the end of each chapter and as standalone chapters toward the end of the textbook. A savvy move, making it easy for those of us who may update/remix the OER itself, but the core chapter readings occasionally seem a bit flat without the inclusion of these up-to-date examples.

The writing is clear and very easy to follow. The bulleted lists and charts with tips and guidelines for real-life communication scenarios are definitely the easiest to follow.

In fact, the information is a bit dense/prose-heavy in the chapters without these visual aids, which may be intimidating for some students (despite the ease of reading overall). The subheads do break up the topics well and the images lighten things up, as well.

The consistency of this book is great. I knew just what to expect from the beginning in terms of the format of the chapters/sub-chapters. I like the end-of-chapter discussion questions and summaries and use them frequently when refreshing my memory from semester-to-semester or after a break as I head into lectures.

I teach this textbook in a different from the textbook and that's OK! I only do it because I teach public speaking early in the semester. This book is so modular, though, it's very easy to tailor to the flow of your own course. It does refer readers to different chapters within the text itself from time to time, so beware of that if you remix the chapters in your PDF (or other type of file) to be in the same order as your syllabus.

The book is easy to follow and the sub-chapters make it easy to assign reading to line up with specific topics/class presentations or to mix and match the content for tailoring your own readings.

The only thing on my wishlist is that technology topics be more integrated into the core of each chapter, rather than at the end of each. (Though I see the practical reasons, for update purposes, with how quickly technology evolves.)

For example, Chapter 2 covers online self-presentation in a call-out box at the end of the chapter, but online personas on Instagram/Facebook are often the conversation starter my students need on the topic of impression management. Chapter 6 handles social media and self-disclosure in a similar way – and, again, these online examples are where my students most often and most readily draw comparisons to their real lives when we chat in person.

Online use is very easy. My students typically review the PDF because they can view it on their phones. The links within the Table of Contents easily jumps them from topic to topic. The PDF file itself is a quick download in most cases. I haven't ever had an issue providing it on my learning portal to my students.

The images are black-and-white-print-out-conscious and don’t lose any of their meaning when my budget-conscious students don't want to pay to print a color copy. I love this … it's the small things, right?

I was a copy editor for many years so I am hard-wired to notice grammatical errors. I haven't seen any in this textbook. This makes for an added level of credibility and expertise and clearly indicates that the authors put in the time and care needed.

I also appreciated the tips in the textbook for editing written communication, as they're the same tips I have always shared with my students.

This book does an excellent job of being culturally aware and relevant – and not just in the Cultural Communication chapter. For example, Chapter 2 covers self-perception in individualistic vs. collectivistic societies and over racial/gender differences. Chapter 3, on Language, covers neologisms and slang (an important, fast-moving part of my students' lives). Chapter 4 covers language as culture examples from many countries – some that I hadn't heard before! The book also covers accent bias, code-switching and other real-life examples that my students (particularly those who are bilingual) experience daily. The LGBTQ+/same-sex marriage sections are a bit outdated, due to the publication date of the version of this book that I've been using.

If you have previously used any of the most popular and often-used Comm Studies books, you won't be disappointed. I love this book, both for how it supports the courses I had previously developed and also for how it adds to them with new concepts and examples. The online availability is a big benefit for my students and they let me know how much they appreciate the free option every semester. Even those who print hard copies find that the cost is comparably low, as well.

Reviewed by Heidi Croatt, Professor, Anoka-Ramsey Community College on 5/21/18

I appreciate the comprehensiveness of this text. In addition to including all of the typical topics taught in an introductory hybrid course, the text includes chapters on mass media and technology, as well as how new media impacts our self and our relationships. These topics are increasingly important for students in Communication courses, and I'm happy to see it included in this text.

All content is consistent with well-known and credible research for each topic.

The content is relevant for today's students. There are some examples that might date the content to the 2000's and 2010's, but I don't anticipate that being a problem in the near future. While I appreciate the addition of the media chapters, those will need to be updated more frequently to reflect our evolving technological and social world. Finally, some links throughout the text do not work which can be frustrating for students and give the perception that the text is not up-to-date.

The accessible prose is one of the most attractive features of this text. For students in an introductory course, the text needs to be readable and interesting. The language used to discuss most of the topics is academic yet informal. I think students will appreciate and enjoy the colloquial approach throughout the text.

There is consistency throughout this text. Each chapter is framed similarly which makes it user-friendly and easy to read. I like the learning objectives to start each chapter, and the key takeaways and exercises at the end of each chapter. Some chapters have more images and links than others. The ones with more included media are likely preferred by students.

This is a big textbook, with some long chapters. However, the sub-headings make it easy to assign certain topics at different points throughout the course. It would be fairly easy to rearrange chapters, and even some topics within chapters, without disrupting the reading flow for students.

I am used to teaching the Introductory course in a different order than it is presented in this textbook. I think many instructors rearrange the topics in this course to meet their scheduling needs, assignment needs, and individual preferences. So while I would reorder the chapters, I find this textbook to be in line with existing Intro textbooks.

I appreciate the interface of this text and the different options for reading. Moving from chapter to chapter, or topic to topic is easy with this interface. Some of the links do not work, though.

The text contains no significant grammatical errors.

A variety of perspectives are included in this text, and the language is inclusive. Like most other texts, it could include more diversity in authors quotes, images used, and videos presented.

This is a very good option for an Introductory course textbook. I would have no hesitation adopting this book and I believe students would benefit from the comprehensive content, user-friendliness, and cost savings.

Reviewed by Courtney Anderegg, Assistant Professor, George Fox University on 3/27/18

This text appears to cover all general areas and ideas within the communication field appropriate for an introductory level course. Although the goal of an introductory text is to provide just that -- an introduction -- I felt as though some topics were too surface-level and could have benefitted from a bit more detail. There is not an index or glossary, but I cannot speak to how often those are used in online texts, particularly when the text can be downloaded as a PDF and searched.

The text appears accurate and includes credible, relevant sources.

I feel as though the textbook content is up-to-date and has high relevance, as well as potential for longevity. Some areas of the text will need to be updated (e.g., current examples used), but that is par for the course. It seems as though the text is arranged in such a way that necessary updates will be relatively easy to implement.

The text is written in lucid, accessible prose with a college student audience in mind. Jargon is adequately defined. In teaching my students the benefit of using non-technical language in their essays and speeches, I point to the language used in the textbook as a good example.

The text appears to have high internal consistency in the terminology used throughout. Additionally, I appreciated the consistency in chapter organization from start to finish.

I appreciate the ability to assign smaller sections of this text without it reading as if my students have missed something. Given that the PDF of the text is 800+ pages, I do not want my students reading this text from cover to cover. Therefore, assigning small sections has been beneficial to making it more digestible for my students.

The overall organization, structure, and flow of the text is fine. However, I do not like how closely formatted some of the headings/subheadings are. It can often be difficult for my students to determine whether a section is a heading or subheading (or sub-subheading).

I really like the online interface. The PDF is a bit unwieldy, but that's to be expected due to its size.

I did not find any grammatical issues during my review.

In general, I did not find the text to be culturally insensitive or offensive. However, it could strive to be a bit more diverse in its examples and in choosing the individuals to include in photographs throughout the text.

Reviewed by Candice Thomas-Maddox, Professor, Ohio University Lancaster on 2/1/18

The text contains 16 chapters that cover all of the basic content typically included in most of the well-known hybrid introductory communication textbooks currently on the market. Each section/topic area within each of the chapters begin with its own set of objectives that provide students with an overview of the topics to be covered - these could also serve as useful study questions for exams. In addition to the concepts and theories presented in each chapter, the text includes text boxes that encourage students to apply content to contemporary examples - each box concludes with Discussion Questions that could be assigned as homework or utilized in online course formats for virtual discussions. Each of the 3-4 sections within each chapter concludes with its own summary (Key Takeaways) and 2-3 suggested activities for students to apply the content during in-class assignments or completed out-of-class. The format of the text provides sufficient content to cover a 16-week class in either face-to-face or online contexts.

All of the content included in the chapters appears to be accurate. Information from both a historical perspective and contemporary research is included to provide students with a comprehensive overview of the topic. At the conclusion of each topic area within each chapter, 8-20 references are provided to allow students to conduct additional research on the topic. These sources range from scholarly journal articles to contemporary news articles published in the popular press to expose students to a variety of sources on each topic area.

Descriptions of the concepts and theories are relevant and applicable to the majority of students - regardless of their status (traditional/non-traditional), age, or other demographic distinctions that contribute to class diversity. Areas that may need periodic updates include the text boxes that are dedicating to providing contemporary examples of topics covered within the chapter. Overall, the text provides a solid foundation of the core concepts that instructors could easily apply contemporary examples as they tailor the course to meet the specific needs of their own student populations. While the discussion questions are written in a way that appeals to a diverse student population, they may occasionally need to be updated to address contemporary issues.

The clarity of the writing style of the text is one of its strongest selling points. Concepts are defined/described in layman's terms that most students can easily relate to their own experiences. Examples that are provided are relatable to the the majority of students. While the key concepts are highlighted in blue font, it would be useful if the text also included a Glossary that students could quickly access by clicking on hyperlinks within the chapters. A unique feature of the book is that topics covered in later chapters (e.g., Media) include a discussion of how the information is related to topics covered in earlier chapters in the text - hyperlinks are provided within the text to direct students back to the earlier chapters for a review/recall of content.

Students will be pleased to find that each chapter is organized and presented in a consistent manner. Each chapter begins with Learning Objectives, followed by content (with key terms highlighted), and concludes with a contemporary example highlighted in a textbox with discussion questions and a chapter summary. Topics are presented in a way so that they build on one another - there is a logical progression from one chapter topic to the next. As mentioned before, chapters that appear later in the text include hyperlinks to direct students back to earlier content - this helps showcase the connections between content areas.

A unique feature of this text is that each chapter is organized into distinct subsections that allow instructors to "select/choose" which topics they want to include in their class. For schools where students may also be taking a separate public speaking class, there is just enough information in the four (4) chapters on the topic to provide them with the necessary foundation to understand the key elements of speeches. Instructors can pick and choose the sections within these (and other) chapters to include. If an instructor wishes to alter the order in which the chapters are included in the course schedule, they can be interchanged or assigned in any order without altering the flow of the text.

While most introductory human communication texts place the public speaking chapters at the end of the book (to allow instructors to skip over them if students are already required to take a separate public speaking class), this text includes the speech chapters in the middle (Chapter 9-12) before covering topics such as small group communication and media in the last four chapters. While the chapter/topic order may not strictly adhere to the typical format of most communication textbooks on the market, this is not a "deal-breaker" when adopting this text because chapters can be presented in any format desired without impacting the readability and flow of the text.

All of the charts, hyperlinks to articles included in the reference lists, and the photos appeared to be clear and in working order. Some of the photos appear to be somewhat dated, but this could be viewed as a positive feature for ensuring the longevity of the book. It does not require frequent revisions to the photos. It might be beneficial to include more "SmartArt" that graphically represents/lists/summarizes the core concepts to appeal to visual learners using charts or tables.

The writing style is clear and concise without excessive examples or confusing details. It is written in a conversational tone that students can easily relate to as they consider how the concepts apply to their own personal examples. No writing or grammatical errors were discovered during my review.

Examples and content covered in the book are respectful of diversity. I would not consider any of the content to be culturally insensitive or offensive. Topics that are of a sensitive nature are presented in a fair and objective way to encourage students to think critically about the communication implications (e.g., hate speech, culturally sensitive language choices, ethical decisions associated with communicating with diverse others). The core content provides a foundation that instructors can build upon as they address diversity topics that are directly relevant to their own student populations. While there is diversity represented in the photos included in the text, it could provide a more comprehensive reflection of diversity (cultural, racial, age, economic).

Reviewed by Jade Olson, Lecturer, University of Maryland on 2/1/18

This book offers a comprehensive treatment of key areas of communication studies. It is an appropriate introduction to the discipline, and would be suitable for an introduction to communication theory course, a public speaking course, or a hybrid model. It covers foundations of communication theory (perception, language and meaning, etc.) as well as a chapter each on listening, interpersonal, nonverbal, verbal, small group, leadership, media, and new media. As well, it offers several chapters oriented toward public/presentational speaking, covering the preparation and delivery of oral presentations in a variety of contexts. It does not contain an index or glossary, but given that most students will access it in a format that allows for a text search, this is not necessarily a major issue. It would benefit from a chapter on communication apprehension/anxiety -- this is treated very briefly toward the end of Chapter 1.

The book is accurate when it comes to objective aspects of communication theory and practice -- in other words, I found almost nothing to be blatantly incorrect, and did not perceive any overt political biases. (The one blatantly incorrect sentence is: "The term transgender includes other labels such as transsexual, transvestite, cross-dresser, and intersex, among others" in Chapter 8). I appreciate that there is a chapter dedicated to communication and culture, prompting students to consider the rest of the book's contents (as well as their own work) through the lens of social constructivism and to think critically about their own biases. Yet, it (like most communication textbooks) is reflective of the dominant western worldview when it comes to concepts like persuasion and reasoning.

The book is relatively up-to-date, though some political references are already somewhat outdated. For example, the first subsection is entitled, "From Aristotle to Obama: A Brief History of Communication." Updating references like these would be very easy to implement. The book's author offers to supplement the chapter on new media on his personal website, but when I followed the included link the site did not load. This chapter in particular already feels a bit outdated -- in the section on new media and interpersonal relationships there is no mention of Snapchat or Instagram (Twitter and Facebook are referenced), and I suspect that students may already find the book to be out of touch in this regard. Table 8.3, displaying "Developments Related to Sexuality, Identity, and Communication" needs to be updated to include the 2015 ruling in Obergefell v. Hodges and other recent events.

The writing is clear and accessible for students who are reading at an appropriate college level. Jargon is explained well. My students enjoy the author's use of the first person in many cases, telling anecdotes in plain language that illustrate and animate the concepts being discussed in a more immediate way.

The text maintains consistent vocabulary and structural frameworks. I have not found any internal inconsistencies in the book's language use or explanation of theories/concepts. There are a couple of minor inconsistencies that should not impede student understanding (e.g., references to the "Gay Rights Movement" and also to the "gay and lesbian rights movement").

The book is highly modular. I have adapted it for use in a public speaking course in which my students are reading the chapters related to presentational speaking as well as those on listening and culture. They have read the chapters, and in some cases the sections, out of order with no problem. The book is rarely self-referential, and when it is, the reader does not need to have internalized much of the section being referred to in order to understand the present section.

The structure flows logically. It can be understood as unfolding in six major sections that make sense sequentially or in modules: foundations (Chapters 1-2), basic components of the communication process (Chapters 3-5), communication in context (Chapters 6-8), presentational/public speaking (Chapters 9-12), communicating in groups/organizations (Chapters 13-14), and media (Chapters 15-16).

I have not encountered any problems with the book's interface. I have read it online and downloaded the PDF with no such issues.

The text contains no grammatical errors that I am aware of.

The book strives for cultural relevance and, for the most part, achieves it. In the photographs, people depicted are overwhelmingly white, which is a strike against it in terms of representing communicators from a variety of racial/ethnic backgrounds. I would like to see updates to the section on sexuality, as the standards for inclusive language in this arena change rapidly and the text does currently utilize terms that many consider to be problematic such as "homosexual" (the text explains that this word "can be appropriate in some instances, but it carries with it a clinical and medicalized tone" -- I would argue that the word is not considered appropriate in any context except an historical one). I would also suggest that the large image of the Confederate flag is not a necessary inclusion in section 8.3 -- as a hate symbol, this could be jarring to many readers, to say the least. Finally, the text does occasionally utilize ableist language (e.g., an example speech topic in Chapter 9 is "My Craziest Adventure").

My students have expressed positive reviews of this text. On the whole, they find it to be relevant, accessible, and straightforward. They especially appreciate the author's use of personal observations and stories from the classroom. I have identified in my comments above a few changes that I think would be useful in bringing the text up-to-date and making it more inclusive, and I think instructors who value inclusivity and recency can easily supplement their syllabi and lessons to fill these gaps. In general I do recommend this text, and I find it superior to comparable books from for-profit textbook companies that I have reviewed.

Reviewed by Jessica Martin, Professor, Portland Community College on 8/15/17

After reviewing this text, I believe that it does provide an effective index and glossary. The table of contents are easily able to be found at the very beginning of the online textbook. What is especially nice is that you can easily click over back to the table of contents when you are in the middle of the textbook, making it easy to flip around and move from section to section. I found it helpful that at the beginning of each chapter, the textbook provides a "Learning Objectives" section, where one can easily read what the expected learning outcomes are for the chapter. This will make it easy for both the Professor and the students as to what they are expected to get out of each chapter. I also believe that this textbook accurately covers all necessary areas of Comm 100, as I currently teach this class with a physical book copy that covers the same chapters.

After reviewing the online textbook, I do believe that the information to be accurate. The text accurately covers all of the same type of content that is also covered in my textbook. I wasn't able to notice nearly any errors at all within the text, which was great. What I do especially appreciate about the accuracy of this text is that at the end of each section within each chapter, it has a "Key Takeaways" section, as well as a section for "Exercises." The Key Takeaways section discusses specific terms for students to remember, and the Exercises section is helpful for Professors, as they can use these exercises to create in-class activities.

I do believe that this textbook is up to date, especially because it has incorporated the Chapter titled "New Media and Communication," which a lot of the physical copies similar to this text (Comm 100) have incorporated as well based off of the evolving technology.

I believe that the text is written in lucid, accessible prose, and also provides adequate context for any jargon/technical terminology that is used. They stuck to the appropriate content for the text and everything flowed well.

I compared this text to the other text that I am using to teach my course, and it appeared to be consistent to that. There were no confusing terms that were used and everything made sense.

There are definitely no enormous blocks of texts without subheadings for this textbook. Each section is divided up appropriately and is also easy to follow along with. I found that everything flew together very nicely. Any time that the author goes into discussion of something new, there is a clear header to identify that.

This text is divided up similarly to the physical textbook that I am using to teach this course this summer. Everything is organized well and is easy to follow along with.

I do not believe that the text has any type of navigation issues. The navigation is easy to use, and it is simply to get from chapter to chapter. One thing I did notice is that it would have been more effective to have more charts available for different topics such as the communication process, non-verbal communication, and so fourth.

I was not able to identity any grammatical errors within this textbook.

I believe that this textbook is not culturally intensive in any way. The chapter that focuses on culture and communication included a variety of examples that are inclusive to a variety of races, ethnicities, and backgrounds. All of the other chapters were culturally sensitive as well, as they did not include any inappropriate terminology.

Reviewed by Scott Dunn, Associate Professor, Radford University on 4/11/17

This textbook covers virtually all of the main topics I would expect to see in an introductory communication textbook. The only exception I noted is that there is no chapter on organizational communication, although they do discuss communication... read more

If anything some sections of the book are a little TOO comprehensive. The book itself is quite long, as are the individual chapters. Some chapters go into so much depth they almost feel like they don't belong in a general introductory textbook. For instance, the chapters on media feel like they could come from an introduction to media textbook. Of course, it's a good thing that the book is so comprehensive, but I could see students getting overwhelmed by the length of the chapters.

Likewise, the four chapters on public speaking would be the good basis for a public speaking textbook, but they feel a little out of place here. The rest of the book feels like it's designed for a lecture-based survey course, but the public speaking chapters are very prescriptive, seemingly designed for the kind of class where students are giving their own speeches. I wonder if the book might be too much of a survey for standard basic courses, but with too much emphasis on public speaking for survey courses.

In the PDF version, there is no glossary or index.

I did not note any outright factual errors or bias. There are, of course, some things that are open to interpretation, such as when the author goes into a historical perspective. Some people would likely disagree with the way the author divides up the eras of human history, but the book does make a good argument for the way it divides them up.

There are a few minor instances of outdated information. For instance, Table 8.3 provides a history of acceptance of the LGBT community, but stops with the repeal of Don't Ask Don't Tell, suggesting that it was written before the recent Supreme Court cases recognizing same-sex marriages. Of course, that's not the author's fault, just the result of the book being a few years old.

I actually expected that the media chapters would have outdated information, but they turned out to be surprisingly up-to-date. The author must have been up-to-date enough at the time the book was published that it hasn't gotten dated.

The book is generally clear and easy to follow. It can be a little dry at times, but no more than any other textbook.The book does a good job of introducing major communication theories, but not nearly enough to overwhelm the students.

I didn't note any inconsistencies in the book.

I have actually used chapters from this book to complement another text in a media-heavy introductory class, so I can say from experience that the chapters work fine on their own. Even within chapters, the shorter subdivisions could be used to direct students to exactly what you want them to read.

Besides the chapters possibly being too long, I don't see any organizational problems.

Using the PDF version, I did note occasional white space between text and pictures, but I think that's unavoidable. I also noticed at least one instance in which a pictures was on one page and its caption was on the next page.

No problems that I saw

I found the book to be culturally sensitive. The book acknowledges the importance of culture to communication throughout.

I think this is about as good as any of the other introductory textbooks on the market. The coverage of media is much better than I've seen in other similar books. If you were using the book in a lecture-based survey class, the public speaking chapters probably wouldn't fit, but since it's an open textbook that's no loss.

Reviewed by Mackenzie Krzmarzick, Communication Instructor, Anoka-Ramsey Community College on 4/11/17

Overall, the comprehensiveness of this text is one of the main characteristics that attracted me to it. When teaching the communication studies basic course (interpersonal + public speaking + small group), textbooks often fall short in one or more of the three topics usually taught in the course, perhaps due to limited space. This text is quite a bit longer than other texts I have used for the basic course, which gives it a greater chance to cover topics in more detail and provides me the opportunity to choose which topics (and how much of which topic) I want to cover in my courses (more so than other texts that only offer a limited discussion of topics). I also appreciate the inclusion of Chapters 15 and 16 about media, which are not always a part of similar texts from publishers.

I did not come across any info that contradicted what I know to be true about the field of communication studies. In addition, I appreciate the care the author took to incorporate credible outside sources and document them (in-text and reference page at the end of each chapter section).

Most of the chapters in this text likely have a reasonable level of longevity. The main chapters that I think will likely need revisions sooner than others are the chapters about media. However, it would be difficult to address the topic of media without needing revisions in the near future, so I do not see this as a weakness of the text. In addition, a few examples in the public speaking chapters (such as a sample speech outline about "going green") could use updates later on, as well.

The author's choice to use words such as "we" and "you" while explaining concepts helps the prose to be more understandable to the reader. However, more complex vocabulary is also used throughout, which can be a benefit or a deterrent, depending on the student population. Because I teach at a community college, my students have a wide range of reading comprehension. For example, they may look at pages 455-456 of the text and see the headings "systematic desensitization" and "cognitive restructuring" and feel overwhelmed, thinking that if they don't understand the heading, then they won't understand the rest of the text in that section. Contrastingly, students with higher reading level may enjoy this feature of the text.

Even though interpersonal/group communication are topics that are often discussed in a different way than public speaking, this author did a nice job of maintaining a consistent writing style throughout. Likewise, reading one chapter gave me an idea of what to expect when reading another.

The modularity of this text was designed in an effective manner. Because this text is longer than many texts produced through publishers (a nice benefit of this text), the length of the text required that the longer chapters be broken into smaller sub-chapters. I find this useful because I may not use the entire chapter and having the chapters broken into sub-chapters helps me to tell students on which parts of the chapter they should focus their attention. It appears as though the author has taken care to determine which sub-topics within chapters make the most sense to be their own sub-chapters.

If I were to use this text to teach my intro to communication basic course, I would likely teach the chapters in a different order than they are presented here. For example, I would teach Chapter 8 after Chapter 2 and Chapters 15/16 after Chapter 8. It's not too much of a problem to just around in the text like that, but I have found that it does tend to confuse students a little.

Aside from the order of the chapters, the content within the chapters does flow well and has been organized with care.

I appreciate that this text can be read on a cell phone (I think that will motivate more students to read it). I printed the text and noticed that students will need a 3" binder for it (something I would want to point out in my syllabus if I were to adopt this text). I did notice that when I printed the text, some of the pictures were too dark and printed in such a way that it was difficult to tell what the picture was showing.

I did not come across any grammatical errors during my review and the writing is done in a very professional manner.

While the content does not appear to be biased or insensitive/offensive, only about 1/3 of the photos of people in the text represented racial diversity (which likely isn't the author's intention; there may have been limited options for open-source images to use in the text). However, this representation of diversity was actually higher than some of the other texts I have been sent by publishers recently. In fact, the explanations and examples throughout the text show that the author has taken care to discuss culture in a fair and accurate manner.

Now that I have reviewed this text and considered each of the items in this review, plus the benefit to my students, I have decided to adopt this text for Fall 2017. I appreciate the hard work and efforts of this author to provide such a high-quality open education resource for students to use.

Reviewed by Shelby Bell, Faculty, North Hennepin Community College on 4/11/17

This text is designed for an introduction to communication course, but I am reviewing it as a possible text for an introduction to Interpersonal Communication course. For this purpose the text provides a useful foundation in communication theory in research, covering communication models and various skillsets. For an intro to IP comm course the book, when compared to texts designed for that purpose, lacks research on specific fields of interpersonal communication, such as "Family," "Friends," "Workplace," and "Romantic Relationships." Even without these chapters I would use this book for an IP comm course as the benefits of an open textbook outweigh the missing chapters and I feel I could use supplemental materials to cover that information.

The text book does not have supplemental materials, an index, or glossary, which might make it more difficult to use for an intro to IP comm course if one is new to the material. However, the text is downloadable in several formats and is thus searchable negating the need for an index or glossary.

The book includes the key information on communication research and theory for an introduction to communications course. Much of this information would overlap with the needs of an Introduction to Interpersonal Communication course, though some specific terms, concepts, and theories may need to be supplemented by the instructor to adapt the text for that purpose.

This book may not be the most "up to date" but in many senses I don't think it should be as an introduction to the field. Most major perspectives in Comm are covered and an experienced instructor could easily build on the foundation laid out in the book to discuss recent research and developments. In this way, I believe the book presents a solid foundation for communication studies students.

I think the book it quite accessible. In comparison to the more expensive books it lacks the up to date media and cultural examples that make reading more engaging for many students. Overall, I actually see the lack of these examples a strong suit of the book as it is not easily dated.

The framework of the book is internally consistent, though I think it takes on too much to have true consistency. Compared to similar books on the market for introductory textbooks I think it may cover a bit too much to provide real consistency. For example, Chapters 1-8 provide common topics for an intro to comm course and cover different places/venues for communication, then Chapters 9-12 serve as a public speaking manual before returning to the kind of overview format for Chapters 13-16. However, as the book is totally free for students this would not at all prohibit me from assigning the book as I can easily choose not to assign those chapters.

Modularity rating: 3

Each chapter has 3-4 subheadings, but the chapters span as many as 50 pages. I think more sub-headings would make the book more approachable, especially for students still learning study skills or who are returning to the classroom later in life. I would mitigate this by discussing reading strategies with my students and assigning the chapters in smaller pieces.

I think the text is as logical and organized as a very broad overview can be. The problem is one of all texts which cover such a broad field.

I downloaded a PDF file of the text and have had no interface issues.

I have not noted a distracting number of erros.

The book is not culturally insensitive or offensive. As an instructor I would add examples to present the topics with more emphasis on social and racial justice than that text.

I think this book could be adapted for many intro-level communication courses. One concern I have is that I would want a hard copy for myself and at 752 pages printing is cost-prohibitive. I've read about instructors working with bookstores to loan out hard-copies of open texts when the copyright allows but with this text the sheer number of pages would make that difficult.

Reviewed by Galyn Carlile, Currently Adjunct Professor, Dean Emeritus, Former Chief Academic Officer, Rogue Community College, Grants Pass OR 97527 on 4/11/17

I currently teach both SP100 Basic Communication and SP 218 Interpersonal Communication and I feel the material is comprehensive enough that with modification and shuffling of chapter modules I could manage to use it for both courses. read more

I feel the content is quit accurate the only concern is that many of the references are to somewhat dated material.: Example: "In fact, since the systematic study of communication began in colleges and universities a little over one hundred years ago, there have been more than 126 published definitions of communication (Dance & Larson, 1976).

Actually I think that the material is very well written in such a way that the instructor using it could rather easily con-temporize the content with supplemental material.

I very much like the content for the fact that it uses contemporary speak rather the egocentric academic jargon.

Very good flow from topic to topic!

Very well compiled and I could easily cherry pic content and flow.

Easy to follow transitions with well defined connections.

Same as stated above - well put together.

Seemed fine to me -but I may not be the judge!

I found no problems here!

I really do believe I could use this material in both intro and interpersonal courses.

Reviewed by Denise Tallakson, Instructor, University of Northern Iowa on 2/15/17

Comprehensive Individualized Curriculum and Instructional Design: Curriculum and Instruction for Students with Developmental Disabilities/Autism Spectrum Disorders covers a wide range of topics related to working with students with developmental disabilities and ASD. There is no index or glossary but the chapter titles are clear and relate to the overall topic of the textbook.

The content in this textbook is accurate and research based. There are many reputable sources that are referenced and the information supports current information on the Autism Spectrum Disorder.

The content is up-to-date, but many of the links were not accessible, which made it hard to get the additional information needed. If those links were updated it would make the text more relevant.

The text is clear and easy to follow, in particular Chapters 1-4. There are some technical terminology used but there are always explanations included. The specific behavioral examples given helped bring clarity and made it easy for teachers to see how to implement the plan with their own students. The templates and charts provided would be useful for educators to use as provided or to adapt to meet their individual needs.

The first part of the textbook was very consistent and had a nice flow. It seemed to change with the information regarding the use of technology. Chapter 5 read more like a technical manual with directions of how to use the technology for adaptive purposes.

The textbook is set up very well so that smaller reading sections could be used in courses. Each chapter has a complete topic that could be used in isolation. Together they offer a cohesive picture of working with students with special needs.

The textbook has a nice flow and starts off with the most comprehensive chapter that sets the tone for the rest of the book. The last two chapters seem the most different, but do offer important information regarding communication and technology.

The only interface problems I found is that some of the links are not live and may be inaccessible. For some chapters that seemed to be a lot of content that may be missing.

There were no grammatical errors.

The text was very culturally sensitive and shared strategies in a positive and productive way for working with students with developmental

This textbook is full of detailed strategies related to Curriculum and Instruction Design for students with developmental delays and students and ASD. Chapter 4 Developing Function-based Interventions is especially beneficial for teachers seeking management strategies.

Reviewed by Kyle Tusing, Associate Professor, University of Arizona on 2/8/17

This text covers the expected topics for an introductory hybrid (communication and public speaking) text, and in the order that those topics are customarily covered (1. introduction, 2. perception, 3. language, 4. nonverbal, etc.). The history of communication going back to ancient times is covered briefly in chapter 1, but not in as much detail as I would prefer. However, few introductory communication texts cover the history of communication in much detail and many ignore history altogether. There are multiple chapters addressing public speaking, which is appropriate for a hybrid text.

The text does not have a glossary or index, but given that the text is available as a searchable .pdf file, a printed index would be redundant. I searched for a few terms and the search function worked well.

The accuracy of the book is excellent. In my reading there was nothing I encountered that caused concern as far as accuracy is concerned. The author(s) are objective, inclusive, and egalitarian in their treatment of topics, so it is fair to say the content is unbiased. The authors also do a nice job of representing communication scholarship from both a social scientific and humanistic perspective.

This version of the text was published in 2013 and the content is currently up-to-date as of early 2017. There are a number of specific instances that will need to be updated in coming years/decades to be accurate as a function of the passing of time, but those cases should be fairly easy to change out with new examples. On page 46 the text refers to the "first presentation" in this class, which supposes that speeches/presentations are a component of the class that uses this text. Other cases of information that may go out of date are references to "google" being a new term, pay stubs, the "recent" Obama/Romney presidential election, and the current ages of individuals who are members of the various generations (p. 678). The text uses a number of URLs. The vast majority of the URLs that I checked worked as intended, but a few of them redirected or were no longer working (e.g., the author's blog in chapter 16).

The clarity of the prose is good. At no point in my reading was there confusion with regard to communication content due to a lack of clarity. One meta-clarity issue concerns the identity of the authors. The authors have withheld their identity, which may present confusion due to the frequent use of the first person by the author(s). In chapter 16 the name of one of the authors is available in a URL that claims to be the author's personal blog. That URL no longer works. Perhaps a standard name could be assigned to the author (e.g., Alan Smithee) and references to the individual authors in the text could be removed.

The consistency of the text is remarkably high. Despite there being multiple authors of the text, the voice throughout the difference chapters and sub-sections is similar. The framework of the chapters is similar, which each chapter being broken down into multiple sub-sections, followed by the references. The photos used to supplement the text have a common theme - realistic, gritty, compelling.

The text rates high in terms of modularity. Each chapter is divided into a minimum of three distinct sub-sections. Within the sub-sections, headings are used frequently to divide up the ideas. The text does refer to/mention other chapters frequently. This occurs most frequently in chapter 1, which refers to all the other chapters, but it also occurs in other chapters (e.g., chapter 3 refers to chapter 1, chapter 15 refers to chapter 1, and chapter 16 refers to chapter 15).

The organization is typical of introductory texts, starting with an introduction and moving through perception, verbal and nonverbal communication, moving on to interpersonal communication and relationships, and then on to public, small-group, and mass communication. This order is logical as the text flows through the forms of communication in order (intrapersonal to mass).

Reading the text on a computer display took a little bit of time to get used to, but after getting used to it the reading went well. The fact that the text is searchable is a great advantage. All the graphics, photos, models, and figures displayed properly.

The grammar is excellent. It is written in a scholarly format but does not confuse readers with undefined jargon or superfluous words. Some texts are too conversational; this text is easy to relate too but does not do so at the expense of credibility.

Multiple potentially controversial topics, such as race, hate speech, disability status, and sexual orientation are covered by the text and are done so in an even-handed, fair manner. The text even points out how using certain specific terms (e.g., handicapped instead of disabled) can have an undesirable effect. Photos are inclusive in that people from various races and ethnicities are pictured, not to mention that people with tattoos (and without tattoos) are also featured.

All in all this is an excellent introductory communication text that would be ideal for a hybrid (introduction to communication + public speaking) communication class. It is comprehensive, well written, and well sourced. It could be used by either a social scientist or a humanist. The text would also work well in an introductory communication course that does not have a public speaking component; the multiple public speaking chapters could be covered in less detail. The text covers a number of recent events and technologies that will need to be updated in the coming years.

Reviewed by Tamara Watkins, Adjunct Instructor, J. Sargeant Reynolds Community College on 2/8/17

The textbook provides a good overview of communication as a discipline. Notably, this text has two chapters that discuss media--"Media, Technology, and Communication" and "New Media and Communication." This in particular is an asset because it... read more

I found no major errors or issues in this text. It is written using inclusive language.

The text's content is fairly up-to-date and is unlikely to be rendered obsolete within a short period of time. Any advances/changes in new media and/or communication theory and research could be easily inserted into the text. Specifically, the "New Media and Democracy" chapter should be updated to include information about the promotion and presence of "fake news" on social media, and how one can develop skills to assess sources. However, as this issue (fake news on social media) has been of significant interest due, in part, to the 2016 US Presidential election, the omission of this information is understandable, and instructors could easily supplement the text with additional resources. The text's authors could also easily edit the content to include this update.

The text is written in a conversational tone that is accessible to readers.

The text is logically and consistently laid out, and each chapter follows the same general structure.

The content of this text could easily be divided into smaller readings assigned at different points during the semester without disrupting the students' progress in the course.

The text is organized in a logical manner that presents content in a way that is easy to read and understand. Chapters end with lists of key ideas, exercises for students to practice what they've learned, and references to cited texts.

Overall, the interface is good. However, some issues might cause reader confusion. For example, key terms (for example, "discriminative listening" in chapter 5) are in red. This is also the color of links in the text, but these terms are not links. Additionally, the use of red can present some issues with respect to accessibility.

This text contains no significant grammatical errors.

This text is written with inclusive language, and it includes examples with a variety of perspectives.

Reviewed by Amandajean Nolte, Instructor, University of Northern Iowa on 2/8/17

This is a comprehensive text that rivals textbooks in the traditional market. It contains the concepts often covered in a hybird/intro communication course. Having taught this course for ten years and reviewed dozens of textbooks, I would have little hesitation in using this textbook in my oral communication course. Often these textbooks feel redundant of each other and being able to choose one that has the information and the best price point is persuasive.

In my estimation, I believe this text is accurate and error free.

The theory and concepts related to the course content are up-to-date and will most likely remain that way for a long time. Any shift in this area would occur for all texts in this area and would require updating all literature in the communication field. The examples and videos are currently great, but I can't help but think those will feel outdated very quickly. Same with any reference to social media that is constantly changing and evolving.

The text does a nice job of defining terms and offering relevant examples while formating the text in a way that makes it easy to read. I also found myself connecting to and enjoying sections, which is a bonus in the reading of a textbook.

The terminology follows itself consistently through chapters and there are frequent references to and from other chapters. One of the benefits of an online text like this one is the easy clickability between chapters and concepts that are much less disconnected than our organizational structure of chapters leads us to believe.

The modularity of the text lends itsself well to the particualr focus of an instructor teaching an intro communication course. It would be simple to piece out the chapters or sections based on one's specific focus.

The organization is consistent from chapter to chapter, which allows for a logical and clear reading of the text.

My biggest concern with the interface is the formatting of the outline chapter and therefore the references. I am a stickler for format, when it comes to this piece of my course and the improper outline numbering format and lack of hanging indent in the references is frustrating. Granted, I could say this is true of other books as well, and I could always supplement this chapter if need be.

I found no major grammatical probelms in the text.

This text does a respectable job of referencing multiple races, ethnicities, and backgrounds. It also does a nice job of not allowing analysis of any of these groups to be locked into stereotyping.

Reviewed by Samuel Cook IV, Adjunct Lecturer, UNC Greensboro on 12/5/16

As compared to similar texts in the traditional textbook market, this book provides just as much comprehension for an introductory communication course/curriculum. All of the general concept areas taught in an introductory hybrid communication course are thoughtfully present, including chapter content geared to modern communication technology concepts and influences on social media. After teaching the hybrid course for almost fifteen years, I would have no issues using this text, relative to including the required concepts of such a course.

In reviewing this text, I have not found any major errors or issues with presented content. Not to say that I could not have missed a model or diagram that was incorrectly presented. Overall, I found the text error-free in my review. But I have found that errors in texts are usually discovered when actually applied in teaching situations. As for bias, there is no discernible concern in my view of a particular philosophy or worldview that would distract from the learning objectives of the text used in a class. Actually, I found myself really enjoying the style of writing, and to my chagrin, realized the textbook author was a graduate of my same MA program!

This text areas focusing on traditional content in the hybrid communication course are up to date, and any changes to field theory would likely occur over a span of years (allowing for effective inclusion in this text, assuming the author will continue to update the text). The chapters that likely will need to be updated sooner of course deal with social media and technology.

The writer presents theory and concepts in a straight forward fashion, without requiring the reader/student to have prior grounding in communication theory. It’s easy to understand, and even enjoyable to follow!

The text follows a consistent pattern for each chapter, with learning objectives noted at the start of each chapter, followed by chapter content, case studies, concept review questions, and exercises. I did find a few examples of printing errors across a few sections, with extra spaces between sections.

Yes, this text could be applied or configured using specific chapters for instruction, leaving out several areas and/or focusing on specific chapters by topic area.

This text is well organized, with learning objectives presented the start of each chapter, followed by chapter content, case studies, concept review questions, and exercises.

I did find a few examples of printing errors across a few sections, with extra spaces between sections.

From my review, I could not find major grammatical problems in the text.

There is nothing offensive or culturally insensitive in this text so far in my review of it. The text is sensitive to diversity and provides excellent examples of situations where people from various background could find challenges in communicating within diverse cultural environments.

Again, as compared to using a traditional textbook from the market, this text, as far as relative content, could be just as effective. It could help in saving students on costs for another textbook, especially one used for an introductory course. My two concerns: 1. There are no boldfaced or italics key terms identified in text, which could leave the student not seeking out the concepts/theories for class discussion or application in activities or tests. While the learning goals at the start of each chapter (just about) provides this service, I feel the author should include a key term or concept summary for each chapter. 2. Given the emphasis today (actually, make that requirement) in colleges on taking the traditional hybrid communication course and applying the course in completely online or partly web-based classes, it would be helpful to have some consideration for a delivery platform for speeches or online discussions. And, that is probably where the open textbook concept, at least in this case, has to rely on the school’s default learning management system platform or other learning software platform.

Chapter 1: Introduction to Communication Studies
Chapter 2: Communication and Perception
Chapter 3: Verbal Communication
Chapter 4: Nonverbal Communication
Chapter 5: Listening
Chapter 6: Interpersonal Communication Processes
Chapter 7: Communication in Relationships
Chapter 8: Culture and Communication
Chapter 9: Preparing a Speech
Chapter 10: Delivering a Speech
Chapter 11: Informative and Persuasive Speaking
Chapter 12: Public Speaking in Various Contexts
Chapter 13: Small Group Communication
Chapter 14: Leadership, Roles, and Problem Solving in Groups
Chapter 15: Media, Technology, and Communication
Chapter 16: New Media and Communication

Ancillary Material

About the book.

Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action.

A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.

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Presentation Training Institute

A division of bold new directions training, common problems that most people have when presenting.

Presenting is a skill that requires a great deal of preparation and practice. It is also something that does not come naturally to most people. In fact, many people are terrified at the thought of public speaking, yet a successful presentation is dependent on the speaker appearing calm, confident, and in control. Even with extensive preparation, unforeseen challenges can arise, quickly derailing a presentation and throwing the speaker off their game. How, then, can one navigate these challenges and avoid getting flustered in front of their audience? Letâ€™s take a look at some of the most common problems that presenters face and how to overcome them in order to deliver a successful presentation.Â

Problem 1: You suffer from pre-presentation anxietyÂ

This is perhaps the most common problem faced by any presenter. The thought of speaking in public can be extremely scary for many people. They may be fine for the weeks leading up to the presentation but then panic in the moments before their talk begins. The key to managing nerves and anxiousness is to be well prepared and to find ways to calm yourself down. The more a speaker practices and rehearses their presentation, the more confident they will be in their delivery. In addition to preparation, presenters should also practice deep breathing exercises to calm their nerves and get oxygen flowing throughout the body.Â

Problem 2: You donâ€™t know which content to put on your slides

Many presenters know their content quite well, but they have a hard time narrowing it down to create their slides. It is important for presenters not to overwhelm their audience with too much content while also sticking to their time allotment. Transforming thoughts into engaging slides can be a challenge, but condensing your thoughts into key points is essential.Â

Problem 3: Failure to engage the audience

Many presenters rehearse their content over and over and know exactly what to say, but they forget all about engaging the audience. Although they have their material down, they fail to build a rapport and connect with the audience. Unfortunately, this lack of engagement can be the demise of any presentation. To fix this problem, presenters need to spend time meeting and greeting audience members beforehand. They also need to smile, make eye contact, and nod to audience members throughout the presentation to engage them in the conversation.Â

Problem 4: Poor body language

Audiences will quickly get bored by a speaker who simply stands behind a podium throughout the presentation. Similarly, they will easily be distracted by a speaker who fidgets nervously with their hands or makes awkward gestures. Stiff body language can detract from the speakerâ€™s message. Thus, it is important for speakers to move around the space to create energy and keep the audience interested. They should also avoid putting hands in pockets, playing with a marker or notes, using unnecessary filler words (ahâ€™s, uhmâ€™s, okâ€™s), speaking monotone, or standing still the entire time.Â

Problem 5: Lack of energy or enthusiasm

A great speaker is able to convince their audience by their energy and enthusiasm. All too often, however, this component is missing from the presentation. How can you get your audience excited about your presentation if you arenâ€™t even excited about it? Speakers can increase enthusiasm by moving around the stage, interacting with the audience, and using voice inflection to highlight key points.Â

Problem 6: Losing their place or forgetting what to say next

When speakers are nervous, itâ€™s easy to lose their train of thought during the presentation. Things like a technical difficulty, a challenging question, or a yawning audience member can easily distract the speaker causing them to get lost and forget what they were saying. If this happens, it’s important not to get flustered but to simply take a deep breath and regain composure. It can also be helpful to use notes or reference your slides in order to get back on track.Â

Problem 7: Not interacting with the audience

Audience members do not want to be spoken â€œatâ€ but rather spoken â€œwith.â€ It can be difficult to keep the audience’s attention but one of the best ways to do so is by making them part of the presentation. Find creative ways to interact with the audience through polls, Q&A, games, stories, or other visuals. Not only will this make the presentation more memorable, but it will keep the audience attentive and interested.

Got any suggestions?

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Communication Presentation templates

When we use the word "communication", we can be referring to many things. good or bad communication as a social skill, exchanging information between one or more people or we can also be alluding to the media such as television or radio that are responsible for transmitting the information. well, we have something to communicate to you: we have a set of google slides themes and powerpoint templates for these types of communication and many others..

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Media and Communications Thesis presentation template

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Media and communications thesis.

Are you about to finish your dissertation on Media and Communications? Prepare your thesis defense using this presentation. It includes a lot of illustrations over a teal background. Explain your objectives, methodology, results and conclusions and edit the pie charts, tables and infographics that we offer.

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10 Tips For Effective Communication In The Workplace

Updated: Jun 17, 2024, 12:08pm

What is effective communication, benefits of effective workplace communication, 10 tips for effective communication in the workplace, frequently asked questions.

Ineffective workplace communication costs U.S. businesses $1.2 trillion annually, according to a report by Grammarly . Not surprisingly then, it is a top concern among businesses–including the most successful businesses. But getting communication right can be a challenge between people with varying backgrounds, vantage points, and cultures. So the experts at Forbes Advisor detail the top tips for effective communication in the workplace to help.

Communication in the workplace is the exchange of ideas and thoughts concerning work, but effective workplace communication is more than that. Effective communication is clear, and the receiver understands its purpose. So, both the sender and receiver of the message are satisfied.

Two-way Communication

Effective communication in the workplace is not just relaying information to a team member, but explaining it in a way they understand. The receiver also focuses on gaining the entire meaning of the conversation and makes the other person feel heard and understood.

Solution-providing Communication

The exchange of ideas and information is done efficiently and effectively, enhancing collaboration on given tasks. So, teams can better come up with the required steps to achieve their goals.

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Gallup’s State of the Global Workplace 2022 Report reveals that out of the 31 million employees interviewed, only 13% of their leaders practiced effective workplace communication. Yet, if you can’t communicate organizational goals and operational changes, convey culture and values to new hires or those crossing teams or share business updates properly, it becomes challenging to achieve set goals.

Effective communication in a workplace will boost employee motivation, engagement and satisfaction, which will reduce workplace conflicts and enhance productivity.

Increased Employee Engagement

One of the benefits of effective communication is that it creates better relationships between management and employees as well as amongst employees, and promotes employee engagement. When the management considers employee needs and motivations and speaks to them correctly, it’s easier to get them to use their skills and talents toward the same goal.

Enhanced Motivation to Work

Nearly 30% of the time , organizations experience low retention because of ineffective communication between management and staff members. But when employees understand their tasks and how their roles affect the team’s overall success, they’re motivated to take necessary steps. Not only will your organization enjoy longer employee retention, which strengthens your company, employees will stay motivated, which makes all the difference.

Improved Productivity

By ensuring that information is communicated in the right manner, employees understand their roles better and perform their functions competently. That will increase productivity throughout your company.

Fewer Workplace Conflicts

Since workplaces have persons of various cultures and beliefs, conflicts will naturally arise. Still, most conflicts are from ineffective communication tactics. Workplaces that embrace open communication and refined communication styles should therefore expect less conflict between managers and employees, and even among employees.

With a solid understanding of how crucial effective communication in the workplace is, let’s look at the top tips for effective communication, including the key communication skills you need to adopt, how to prioritize two-way communication, how to organize communication and more.

1. Communicate the Right Way

For more effective communication, first, ask these questions.

What is the goal?
Who needs to hear this?
How should I pass the message across?

Ineffective communication often occurs when managers talk to the wrong employees or share information in the wrong workplace setting. So, make sure the communication purpose directs you to relevant recipients. Also, choose the most appropriate communication method out of the different communication channels for the employee and situation. For example, an employee may prefer email , while another person likes a physical interaction, where there’s eye contact, and they can read your body language.

Generally, though, you should communicate urgent information or instructions, major news or sensitive news such as a promotion or transfer face-to-face.

2. Prioritize Two-way Communication

Effective communication in the workplace involves speaking, active listening and feedback. Both parties need to understand each other. Now, how can you make that possible?

Practice active listening: To avoid missing important information, don’t listen to a coworker just so you can reply. Instead, listen to understand them. Maintain eye contact with the speaker, jot down whatever comes to your mind while they’re speaking, and respond with relevant gestures to show you’re listening.
Embrace feedback: Ask your team members for feedback on your message and communication style, and note their comments and concerns. They can share such information during meetings or drop them anonymously in suggestion boxes. You can also offer feedback, but do it thoughtfully. Just don’t do it harshly or in public.

Also, adopt constructive feedback by first appreciating their work and then pointing out how to improve. Allow them to share their thoughts on your feedback, too.

3. Build Your Communication Skills

Effective workplace communication starts with you developing good communication skills. Here are the vital ones.

Be clear: To communicate effectively, be clear about your goal, use easy-to-understand words and avoid incomplete sentences. Also, provide context when communicating with your team. For example, when setting expectations, share samples and highlight the groups that should be involved and those that will be affected by the output. Also, encourage employees to ask questions to minimize errors and maximize productivity.
Remain courteous: To enhance effective communication in the workplace, you need to practice respectful communication and work through differences positively. Even during disagreements, try to stay polite, avoiding offensive words. Also, watch your body language and facial expressions, and use the right tone, so you don’t give off unintentional cues.
Stay open-minded: Make sure your employees feel comfortable approaching you with ideas or concerns. That means you must keep considering their thoughts and attending to them respectfully, even when busy. And if you have concerns about an employee’s behavior or performance, discuss it with them instead of making assumptions.

4. Embrace the Uniqueness of Each Employee

One of the most important things to improve communication and employee engagement at your workplace is embracing each employee’s unique communication style. That means you need to learn about their preferred communication channels and style. Then, tailor your communication methods to their select style. While the sales team seeks endless data analytics , the analytics team might not want detailed stories about how to land clients.

5. Have One-on-One Interactions

To improve workplace communication , you need to be intentional about relationships. Schedule one-on-one meetings with your team members. These meetings show your employees that you value them and are willing to connect with them more personally. Plus, the timid or reserved ones tend to be more open and share valuable information and feedback in private settings.

6. Schedule Weekly Team Meetings

To foster good communication amongst team members, schedule weekly meetings where employees can speak their minds. Team managers can meet with team members to review each week’s accomplishments, challenges and concerns. They can also set goals and tasks for the following week and even discuss big-picture ideas. You can also take a step further by documenting important conversations and sharing recaps to clarify points and help the team remember recommendations and action points.

7. Make Time for Team Building

Team building activities often create a dynamic working environment, where people feel safe and build their confidence. So, get creative—offer employees an escape from usual activities by promoting casual interactions such as nonwork Slack channels or out-of-office events. Let them socialize and collaborate through activities such as icebreaker games, puzzle-solving games, fitness sessions, team lunches and movie dates. Team members will loosen up and improve communication and team collaboration, promoting employee retention .

8. Show Appreciation

Businesses with engaged and happy workers make 23% more profits than those with miserable employees. To move closer to achieving your goals as an organization, you need to appreciate employees and show you care. Thank them for their brilliant ideas or for completing a task quickly. And that includes zeroing in on exactly what made you happy. It will show that you’re genuine, and they can replicate it, too.

For instance, you can say, “You did great highlighting the customer segmentation steps in your presentation. The examples you gave helped the team understand the process.”

9. Get a Team Communication App

Without good team communication, there will be miscommunications, especially since many organizations are now hybrid or remote. But with team communication platforms, whether UCaaS or CPaaS , employees can communicate, stay up to date and collaborate on projects. They can meet to carry out their tasks, share relevant information and discuss upcoming tasks. Communication apps include project management tools , video conferencing tools and voice-over-internet-protocol services.

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10. Organize Communication Training Sessions

Consider holding regular communication training sessions so that both team leaders and employees can grasp basic communication skills that improve workplace communication. Hold training sessions physically or meet online over Google Meet or Zoom or any other communication platform. You can also use webinar tools for training so that old and new employees can always access them.

Bottom Line

Communication in the workplace should exceed exchanging information. It should include intentional communication exercises that enhance confidence, promote engagement and improve an organization’s overall productivity. So, use the given tips to retain your best employees and nail your goals.

Why is it important to have effective communication in the workplace?

Without effective workplace communication, there’d be confusion and conflicts. But with effective communication in the workplace, you’ll enjoy benefits such as enhanced employee motivation, engagement and productivity.

What are the seven Cs of communication?

The seven Cs of communication are:

Conciseness
Concreteness
Correctness
Completeness

What are good communication tools in a workplace?

Good communication tools include:

Project management tools
Business phone systems
Video conferencing tools
Emailing software
Webinar tools

They’ll help you communicate with team members without issues.

How does communication affect teamwork?

Communication enables team members to know the tasks they need to perform and why and how to do them so they can achieve set goals.

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28 Common Presentation Mistakes. Which are you making?

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> 28 Common Presentation Mistakes. Which are you making?

The best presenters and speakers continually hone their skills and test out new material. Regardless of how much presenting experience you have, don’t assume you have nothing new to learn. But don’t strive for perfection either. Instead, identify a few issues that you could improve upon and work on those first – starting with whatever will have the biggest impact on your presentations.

So how do you go from average to outstanding presenter? Have a look at our list of the 28 biggest presentation mistakes that most presenters make. Is there anything we missed?

1. Starting poorly

Make sure to start your presentations with impact. Saying, “Welcome, my name is ___. Today we will be talking about…” is boring . Do something different – be bold, creative, inspiring! And arrive early so you won’t feel flustered, which will carry over into your presentation. Most importantly, be interesting!

2. Failing to address the audience’s concerns

Before you even think about creating a presentation, know what your audience is struggling with so that you can solve their problem or address their concerns.

3. Boring your audience

If you can’t be interesting, don’t bother speaking in front of people.

4. Failing to engage emotionally

We like to think that humans make rational decisions, but studies show that people make decisions based on emotion, and then rationalize their decisions afterwards.

5. Using too much jargon

Your language needs to be appropriate for your audience. They can’t listen to you while they’re trying to figure out what you said. If you speak in circles around them, they may never fully catch up. If you can’t avoid the use of jargon or a technical term, be sure to explain what it means when you introduce it, and don’t introduce too many at once.

6. Being too wordy or rambling

Don’t use up an hour of time when 20 minutes will do. Respect people’s time and get to the point. Be concise and don’t ramble. But don’t rush, either. Yes, it’s a fine line.

7. Going over your allotted time

This is a simple matter of respect. If your presentation goes over your allotted time, there’s a good chance your audience will lose interest and leave anyway – or at the very least, stop listening because they’ll be focused on other commitments and trying to figure out how they will adjust.

8. Lack of focus

Your slide deck should help you stay on track. Use it as a guide to make sure you move logically from one point to another.

9. Reading slides verbatim

In all likelihood, your audience can read perfectly well without your assistance. If you’re just going to read to them, you might as well save everyone some time and just send them a copy of your slide deck. This isn’t the place for a bedtime story.

Challenge yourself to put as few words on the slides as possible, so that you can’t read from them. Could you do your entire presentation with only one word on each slide? If not, this is an indication that you may not know your materials well enough.

10. Poor slide design

PowerPoint gets a bad rap because 99% of slides are very poorly designed, but it’s not Bill Gates’ fault that the world lacks design skills! Just because a feature is available in PowerPoint, doesn’t mean you need to use it.

In fact, when you start designing a presentation, it’s best if you don’t even open PowerPoint. Use Microsoft Word to create an outline first. Focus on the content and structure, and only when that is outstanding, move to PowerPoint and start designing your slides.

If you don’t know how to design good slides, find someone who does or learn. While poor slide design probably won’t make or break your presentation, it can undermine your credibility and distract your audience – or worse – help put them to sleep.

Depending on the type of presentation, you may want to consider the 10/20/30 rule from Guy Kawasaki . Ten slides for a 20-minute presentation with fonts no smaller than 30 points. It’s not appropriate for all types of presentations, but it’s a nice guideline and slide-to-duration ratio.

Be careful when buying PowerPoint templates – while they may look pretty, more often than not, the design is not conducive to great presentations. The fonts are almost always too light and/or small to be read at the back of a room and the designers often cram too much on one slide. Buying presentation templates only works if you understand good design. Don’t trust that just because a “professional” designed it, that it’s any good. It can take longer to fix a poorly designed slide than to just build one from scratch.

11. Cramming in too much information

If the audience can’t make sense of the data, or if they have to stop listening to you so they can read, you’re doing it wrong. Simplicity and white space are your friends. Think, “How would Apple design a slide deck?”

12. Incorporating too much data

Ask yourself, “Why am I including this data?”, “What action do I want to inspire?”, and “If I removed this, could I still make my point?” to help determine if the data relevant enough to include.

“We have met the Devil of Information Overload and his impish underlings, the computer virus, the busy signal, the dead link, and the PowerPoint presentation.” – James Gleick

13. Relying on PowerPoint as your only presentation tool

Even when used correctly, PowerPoint should not be your only tool. Use flip charts, white boards, post-it notes, and other tools to engage your audience. Try to break up the amount of time the audience spends staring at a screen.

14. Making it about you

As the presenter, you are the least important person in the room. When you understand that and focus on the goal of helping your audience, you can eliminate a lot of the nervousness that comes with presenting.

15. Being a Diva

To be a great presenter, one could argue that you have to have a slightly inflated sense of ego and tough skin. It’s not easy standing in front of a room full of people (often complete strangers) who will critique your performance without knowing anything about you or the kind of day you’ve had. That inflated ego can be useful in protecting you when things don’t go well.

But your ego doesn’t give you permission to act like you’re more important than everyone else. You’re the least important person in the room, remember?

The best presenters are those who are authentic and who truly want to help people. Try to accommodate the organizers and see things from their perspective when they need you to adapt. Make it easy for people to work with you and they will ask you to come back.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

16. Not practicing enough (or at all!)

“Winging it” works well for very few people. The people who successfully speak without much practice are those who are fantastic natural speakers and who know their material inside out and upside down. Even if you’re one of the lucky few, you need to get the timing right – so practice anyway!

17. Apologizing or drawing attention to your fears or shortcomings

When you’re having an “off day” it’s natural to want to say something like, “I didn’t sleep well last night so forgive me if I seem tired.” But when you do that, you’re undermining your own credibility because your audience might not have even noticed you were tired. But now that you’ve drawn attention to it, they will focus on it, look for clues, and may even include a comment on your feedback form. Don’t give them reasons to complain!

18. Technical difficulties

There are no excuses for not preparing technology ahead of time. Make sure you’ve tested everything before your presentation. Always carry extra batteries for your presenter remote (if you use one).

If you arrive late, you’re setting yourself up for failure and run the risk of starting off stressed, which can have a domino effect on the rest of your presentation.

19. Overusing animations and transitions

Many people struggle with vertigo, motion sickness, and nausea. Out of respect for those people, never move text; if you must animate it, the text should remain static on the screen as it fades or wipes in. This allows people to fix their eyes on a focal point and start reading before the animation finishes. Don’t make your audience follow bouncing, flying, zooming, spinning, growing, or floating text… or anything else for that matter!

Transitions are quite unnecessary, but if you must use them, only use a quick fade. If your transitions are too slow, they’ll interfere with your normal speech pattern.

Remember – no one will leave your presentation and think, “Wow, those animations were great!”. They will comment on the content and your ability to present it. And the food… or lack thereof.

20. Not using enough relevant stories

Connect with people on a personal level to build rapport and trust. People will remember your stories much more easily than they will remember any facts you present. Just make sure the stories are relevant to your presentation or you’ll risk annoying people for wasting their time.

21. Making your stories too long

Don’t drag out your stories with useless details. The worst stories begin something like this:

“So last Tuesday I was walking the dog and… or wait, was it Wednesday? No, it must have been Tuesday. Hmm, now I’m not sure. Oh, wait. I was wrong. Actually, it was Monday and I know that because I had just come back from the gym. Right. So, last Monday, I was walking the dog and…”.

By now your audience is ready to pull their hair out. To make your stories more interesting, keep them succinct and only include relevant information. If you mess up unimportant details that don’t affect the outcome of the story, don’t correct it – just keep going.

End strong with a punch line, a twist, a lesson, or a call to action.

22. Lack of eye contact

Obviously, you want to be sensitive to different cultures, but In North America, lack of eye-contact can make people distrust you. If making eye contact adds to your nerves, pick three main focal points around the room (one on the left, one in the centre, and one on the right). Move from one focal point to the other as you speak, making eye contact with a few people from each area.

23. Failing to pause

A pause is like the mount on a diamond ring. The diamond is the message, but the mount is what presents it to the world and helps it shine! Help your message shine with a well-placed pause.

24. Poor use of humour

Humour can enrich any presentation, as long as it’s appropriate. Self-deprecating humour is almost always safe. Poking fun at yourself also helps put people at ease, and when you hear laughter, it can help you relax.

25. Ending with Q&A

This is a mistake that almost everyone makes. If you end with a Question and Answer session, what happens if you can’t answer the last question? What if the answer isn’t one the audience likes or wants to hear? Ending with Q&A risks ending on a negative note. Instead, do your Q&A a few slides before finishing up so that you can end strong.

26. Summarizing the entire presentation

If you can recap your entire presentation in 5-10 minutes, why did you waste an hour of the audience’s time? Emphasize only the main ideas very briefly.

27. Not including a call to action

What was the purpose of your presentation? Were you trying to teach something? Did you wan to persuade the audience to take an action? Whatever the goal, make sure to tell people what you want them to do next.

28. Not asking for (anonymous) feedback from the audience

Feedback is useless unless it’s anonymous. If you just want people to tell you how great you are, ask them in person. You’ll rarely find anyone who won’t be willing to tell a little white lie to save face. But if you actually want to improve your presentation skills, ask for honest, anonymous feedback in writing. This is where that tough skin comes in handy, but it’s the best way to learn. And over time, as your presentation skills improve, so will your feedback.

“There are always three speeches for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” – Dale Carnegie

************

To improve your presentation skills in a safe environment with the guidance and feedback of an experienced presenter, register for PMC’s Skills for Effective Presentations course. This workshop will help you gain the confidence you need to go from average to outstanding presenter – sign up today!

“The instructor was welcoming and knew how to provide feedback without intimidating or embarrassing participants.” – Anonymous participant

“This workshop was well structured. The number of students was perfect, don’t need more as small group is excellent. The instructor was well informed – very interesting and would recommend this course for sure!” – Carol

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Five Common Communication Mistakes (And How to Fix Them)

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8 Ways You Can Improve Your Communication Skills

Mary Sharp Emerson

1. Be clear and concise

2. Prepare ahead of time

3. Be mindful of nonverbal communication

4. Watch your tone

5. Practice active listening

6. Build your emotional intelligence

7. Develop a workplace communication strategy

8. Create a positive organizational culture

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12 tips for effective communication in the workplace

What is effective communication?

What does “workplace communication” mean?

Collaboration Report: How the most effective teams in the world collaborate

What makes communication effective?

Benefits of effective communication in the workplace

7 tips for more effective communication in the workplace

1. Know where to communicate—and about what

2. Build collaboration skills

3. Talk face-to-face when you can

4. Watch your body language and tone of voice

5. Prioritize two-way communication

6. Stick to facts, not stories

7. Make sure you’re speaking to the right person

5 tips to build effective communication skills in the workplace

1. Address any underlying changes

2. Frequently ask for feedback

3. Understand team communication styles

4. Make time for team building or icebreakers

5. Set the tone

More types of workplace communication

Distributed teams

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FAQ: Effective communication in the workplace

Why is effective communication important?

What constitutes effective communication?

How can you become an effective communicator?

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1. Reacting Instead of Responding

2. Treating Everyone the Same Way

3. Assuming Your Message is Understood

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