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How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

by Tim Ferguson

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Top strategies and tips for creating awesome marketing presentations

Curious about how to make an engaging marketing presentation? Whether you’re new to slide design and need to present a marketing strategy or just looking for ways to make your deck more effective, you’ve come to the right place.

Designing an effective marketing presentation doesn’t have to be a challenge. If you have the proper strategies and know what makes content both visually appealing and engaging, you can easily nail your next presentation.

In this article, we’ll discuss what a marketing presentation should include and give tips on how to do a marketing presentation that actually work.

So let’s get into it!

What is marketing presentation?

A marketing presentation is a set of slides in PowerPoint, Keynote, or any other software accompanied by a presenter’s speech. They aim to introduce new products, drive sales, and get the audience acquainted with a new product or service.

Marketing presentations can also help you solve problems related to spending every marketing penny wisely and stir interest in the offered product or service. All that’s required from you is understanding current design trends, knowing your audience, and using helpful tips for marketing presentations in PowerPoint from this article.

What to include in the marketing strategy presentation?

A marketing presentation has to include information about the new product or service, how it differs from that of the competitors, what channels you intend to utilize to sell it, etc.

Let’s examine the seven components of a good marketing presentation.

1. Marketing objectives

The first step in creating a marketing presentation is recognizing and defining the gap between the target audience’s problem and the solution (your product or service). There are several ways to go about it, but one method used most frequently by seasoned marketers is customer surveys, which help find out what the target audience thinks the market lacks.

Alternatively, you can identify the gap by researching and closely observing industry trends.

Keep in mind: your marketing goal is to eliminate this gap.

2. Value proposition

Value proposition means the strategy you’ll use to attract clients to your product or service. What are its price and quality, unique selling points, etc.? You can use this information to explain to your target audience why they should choose your product over that of your competitors.

3. Market segmentation

You cannot sell your product in the same manner in the US and the Mideast. Both markets are unique in terms of culture and habits. That’s why your marketing presentation should discuss the cultural similarities and differences and your strategy for distributing localized promotional content. It also should include information about your target audience and their purchasing habits.

Here’s a good marketing segmentation example:

4. Brand positioning

Brand positioning is all about the target audience’s perception of your product or service. It will influence everything — from the funds you have to set aside to the marketing channels you have to use.

What should a client associate your brand with? For instance, when someone mentions Versace, we automatically picture richness and style.

5. Customer journey map

How do your customers shop? Before shopping at a physical store, do they see ads on mobile phones or TV commercials? Or do they shop online? You can better understand how to lead them toward the purchase by simply defining their purchasing path. This should be stated in your marketing plan ppt.

Here’s what an online shopping customer journey map looks like:

6. Marketing mix

Your marketing presentation has to cover strategies using which you are going to promote your product or service, including the 4 Ps of marketing:

• Product: What are you going to sell?
• Place: Where will you sell it (online or in a physical store)?
• Price: How much your product or service will cost?
• Promotion: How will you create awareness of your product or service (ads, social media campaigns, etc.)

Any marketing plan or social media strategy requires an effective marketing funnel to be created and proper channels to be promoted. To follow expected campaign success and ROI, make sure to define what channels work best within the invented funnel.

7. Market analysis and measurements

How do you intend to assess your marketing efforts?

Tracking the effectiveness of digital marketing campaigns is rather simple: you can rely on SEO, social media metrics, and other tools. But how can you create a comprehensive analysis and measurement strategy when your overall revenue originates from many sources, such as cross-device sales and physical purchases? Your marketing presentation should also include a detailed answer to these questions.

Now that you know what components are necessary for creating a clear marketing plan, let’s look more closely at how to make your marketing presentation one that your target audience will remember.

Tips on creating effective marketing campaign slides

1. Make your marketing presentation about your audience

Understanding your audience, environment, interests, and preferences is the first step to developing stunning marketing presentations that sparkle the audience’s interest.

• Is your audience C-suite executives, seasoned marketers, or entry-level employees?
• What are their core emotional and physical needs?
• What are their pain points and motivations?

Answers to these questions will help you put yourself in the audience’s shoes and determine how to cater to their needs.

2. Built empathy

Don’t just focus on your desires and say what you want. Instead, focus on the audience’s side of the story and create empathy with your target audience.

• Here are three ways to do just that:
• Speak directly about what you’ll do for the audience.
• Give them a plausible vision of a better life.
• Ask if they have any fascinating marketing stories, or share yours with them.

It all will help set the relaxed tone for your presentation.

3. Start your presentation with a hook

We know. It’s not easy to start a marketing plan presentation. You are nervous, and the audience might be surfing the web or talking among themselves. Getting its attention is a tough task. But there is an effective way to go about it: start with a hook. It might be a quote, question, or reference to the good or service you’re about to introduce. The idea is to sparkle the interest of your audience in what is to come.

Here’s a great example:

4. Create more slides with little content

People working for corporations, especially senior managers or C-suite executives, can view dozens of presentations daily. It can be very challenging to hold their interest for an extended time.

One of the biggest mistakes most presenters make is putting too much information into one slide to conclude the presentation faster. In a marketing PowerPoint presentation, you should absolutely avoid doing this. Remember, it’s better to have 200 slides will little content than 50 heavily loaded with information.

5. Simplify as much as possible in marketing presentation ppt slides

As you create each slide, ask the question, “What is its purpose?” in the context of the company’s business goals. This question is pertinent to the whole slide and its specific elements.

Don’t be afraid of white spaces; fill your presentation with meaningful pictures and legible text.

Highlight only one concept on each slide. Make more essential elements large and bright and the less important ones small and close to the background color.

Always strive to have numerous slides that contain not only walls of content but also pictures, animated GIFs, and other interactive elements, and follow the rule of three.

6. Keep a story flow to create the best marketing presentation

Any information needs to be structured. A few are interested in countless numbers, data, and statements telling little. Your audience is still people who prefer organized facts, representing a logical sequence and a connection.

At the storytelling stage, highlight information that will help convey your message and combine it into a single canvas.

Focus on the story. Contrast the story. Unite the story.

Answers to these questions will help you formulate the general presentation goal and choose the most appropriate structure:

• What do I want the audience to do?
• What do I want them to remember?
• Do I evoke emotions, intrigue, or conflict between real people or views (conflict of values, ideas)?
• How do I want them to react?
• Do I have an introduction, problem, solution, and conclusion?

7. Provide real-life examples and insights

Nothing beats having relevant information and insights to back your content. Your audience could be more interested in learning what you concluded from the data and how you arrived at that conclusion than just wanting to see random numbers on the slides.

Additionally, make sure to give a clear explanation of how you intend to use this information to your benefit.

8. Follow the latest trends in marketing presentations

Try to keep up with the times and design your slides so that they don’t feel like a relic of the past. After all, the level of the audience’s confidence in you as a presenter will depend on how well you design your presentation.

Some great examples to follow:

9. Pay attention to the visual hierarchy

It’s crucial to think about how the audience will interpret the information you’re presenting when creating a presentation. Most people instinctively move to the top of a slide before moving from left to right to evaluate the remaining information. Depending on how your content and visuals are organized, your audience will process visual data either in a Z or F pattern.

People that use a Z pattern scan information from top left to right before moving diagonally to the bottom of the page. Then the human eye processes the visual information from left to right. This viewing pattern is perfect for marketing presentation slides with many graphs or still pictures but few text blocks.

People frequently go from the top left of a slide to the right in an F pattern when slides contain a lot of written content. They follow this pattern until they reach the bottom of the page. This arrangement makes the material easy to follow and helps keep the audience’s focus.

10. Choose legit fonts

The fonts we use significantly affect the presentation’s tone, feel, and appearance, so choose wisely and stick with 2-3 fonts at most.

We recommend you go for fonts like Verdana, Georgia, Montserrat, etc. They are easy to read and contrast well with each other.

11. Make sure your presentation is uniform

When designing a marketing presentation, most presenters frequently concentrate more on the content and neglect the visual appeal, which is a bad practice.

We recommend choosing a solid theme or using brand colors and typography in your marketing presentation design. This way, you’ll not only get efficient and effective slides but also will help your audience get acquainted with your brand.

12. Keep color psychology in mind

It’s unquestionably true that specific colors can affect consumers’ purchasing decisions, making them a critical design choice for any marketing presentation.

There are numerous distinct ways that color can affect the audience’s emotions. It may draw their attention to particular sections of the marketing strategy slides or even create positive memories.

Here’s what colors work well together:

13. Use five colors at most

It’s common practice to use no more than 2-3 colors on one slide, taking into account the primary background color. And up to five colors are advised throughout the entire presentation. The reason is simple: a large number of colors interferes with reading and information processing.

14. Strive for harmony

Visuals can make or break your presentation, so ensure all images and icons used are high-resolution and consistent with all other design elements. More to it, every image should be accompanied by text in the appropriate font and suitable background.

Remember, the presentation design aims to set the general tone and evoke certain emotions and associations among the audience, not just to please the eye.

15. Create sharable moments

We live in times when everyone wants to tell their friends about what they’ve been doing or learning. People appreciate having a “natural” opportunity to discuss details or memorable moments during a conference or marketing presentation.

One of the ideal ways to do this is to have quotable moments or catchphrases in your PowerPoint marketing presentation that the audience can share verbatim or as a photo or video.

These may include fresh market tendencies, particular benefits of your product or service, or other intriguing information that other people would find helpful.

Remember to add your social media hashtag for the target audience to tag your company.

16. Joke and be sincere

Practice how to laugh at yourself even during presentations. There are many TEDx talks about investigating this skill. Take a look. Conclude. Smile. The audience will appreciate your ease of communication and ease of speech.

Creating a marketing presentation ppt doesn’t have to be a daunting, nerve-wracking process. If you need assistance creating a professional marketing presentation, don’t hesitate to contact our custom presentation design agency. We’d love to help you take your marketing presentation to the next level!

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Present financial information visually in PowerPoint to drive results
• Types of presentations

How to make a presentation interactive

Introduce a new product idea in a presentation

Delivering a successful event presentation

How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Updated: 05/15/24

Published: 05/15/24

Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.

During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret isn’t just in the text or visuals but in how you serve it up.

In this guide, I’ll share some pro tips on how to make the best PowerPoint presentation. You’ll learn how to hold your audience’s attention and drive your message home with clarity. Plus, I’ll share real-life examples to inspire you.

What Good Presents Have in Common

Best PowerPoint Presentations

What do good presentations have in common.

I’ve discovered that five elements are a must-have when creating a great presentation . Let’s look at each one.

1. The presentation is highly relevant to the audience.

A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points.

But this isn’t just my strategy. Mike O’Neill , founder and CEO of Backspace Travel , a modern travel agency, also talks about things that matter to his audience. He says, “We conduct dry runs with a smaller group to gather feedback and refine the presentation. Testing the presentation with colleagues allows us to identify areas that resonate [with our audience] or need improvement before the final delivery.”

I’ve found that crafting a captivating title influences how receptive my audience will be. For example, instead of a bland title like “New Product Features,” I’d go with something more intriguing like “Discover the Hidden Gems of Our Latest Product Features.”

It makes my audience wonder what those hidden gems are and still lets them know it’s about new product features.

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2. The presentation has a clear objective.

As a former content manager and strategist at HubSpot, I learned the importance of setting audience expectations. Whether it’s a new project, a marketing strategy , or even a sales pitch, I made sure my slides and commentary tied back to the key takeaways I wanted my audience to remember.

Alexandria Agresta , a corporate trainer and leadership development expert, uses what she calls the three Ps of a presentation:

• Purpose. What’s the purpose of the presentation?
• Challenge. What’s the challenge your audience is facing?
• Possible. What outcome do they desire?

She says this process empowers her to convey her message in a way that resonates with her audience. Once she establishes the three Ps, she creates a clear, concise outline that includes key points and topics she hopes to cover.

“I then create a dedicated slide at the beginning of the presentation that succinctly outlines what will be covered during the presentation. This sets expectations for the audience and gives them a roadmap of what to expect,” Agresta says.

Whatever the topic, highlight your key takeaways on a specific slide (ideally the cover slide), so your audience clearly understands what your presentation is about from the get-go.

3. The presentation follows an organized storyline.

One thing I’ve learned about presentations is that it isn’t just about conveying information; it’s about telling a story that guides your audience from start to finish. Each slide is a chapter that leads to a satisfying conclusion.

There are many ways to infuse storytelling into your presentations. You can get as creative as you want, like Aaron Wertheimer , a full-time SEO marketing copywriter for Marketing Reel , does.

He says, “I infuse storytelling into my PowerPoint presentations by including a Bitmoji sticker of myself as it relates to each slide, and I demarcate each slide with verbiage to indicate which part of the sequence we are currently at in the presentation.”

Just make sure to have a beginning, a middle, and an end so you can clearly demonstrate the point you’re leading towards.

4. The audience understands the next steps.

When creating my presentations, I always specify the action I want my audience to take by the time we conclude. Do I want them to sign up for a service? Consider a new perspective? Remember key points?

Chirag Nijjer , a customer success lead at Google, usually wraps up his presentations with two CTAs: one that’s beneficial to him and one that benefits his audience. His presentations are more impactful when he combines both CTAs.

He explains with an example: “If I’m presenting to a group of professors who intend to use the info to teach their students, I’d write, ‘Would you like access to the summary slides and a list of project ideas for your students to learn this topic? Fill out the feedback form and give me your email address.’”

I can see why this method works. The email address allows him to contact his audience, and he also benefits them by teaching them how to turn his presentations into valuable action. It’s like killing two birds with one stone!

Remember, though, if you want your audience to perform an action after your presentation, be clear about what you want them to do next.

5. The audience leaves with contact information and/or resources.

I’ve observed that at the end of my presentations, most attendees want more information or a chance to discuss the topic further.

That’s why I always provide my contact details or additional resources. So, if anyone wants to reach out for a one-on-one chat or read further, they’ll have what they need to delve deeper into the material.

For example, after a presentation on digital marketing strategies , I might provide my email address and invite attendees to reach out if they have any questions. I could also share a list of recommended books, articles, or even YouTube videos for those who want to take their digital marketing journey to the next level.

How to Do the Best Powerpoint Presentation

Now that I’ve covered what to look for in a killer slide deck, let’s jump right in and talk about how you can make your next presentation unforgettable.

1. Less is more.

I’ve used PowerPoint a lot, and it’s tempting to pack slides with flashy graphics and tons of text. However, I learned the hard way that less is often more.

Once, I was tasked with presenting a new content strategy to the marketing team. Eager to impress, I packed my slides with stunning visuals, intricate graphs, and loads of text explaining every detail of the strategy.

I thought the more information there was, the better. But as I started presenting, I quickly realized my mistake.

The team seemed overwhelmed by the sheer amount of information on the slides. They were so busy trying to decipher the infographics and read the tiny texts that they missed out on the main points I was trying to convey.

In the end, I could sense that I hadn’t made the impact I had hoped for. It was a humbling experience, but it taught me a valuable lesson: simplicity is key.

Since then, I’ve made a conscious effort to streamline my presentations with a clear message and avoid complex details that could distract my audience.

Here are some key points to always remember:

• Let the focus be on your message instead of the slides themselves.
• Keep the slides relevant and simple enough so people can pay attention to what you’re saying.
• Your visuals and fonts should support your message, not steal the spotlight.

2. Keep text to a minimum.

From my experience, you can tell that adding too much text overwhelms people, and instead of listening to you, they focus on trying to read the slides. And that’s not what you want. You want your audience to be engaged, hanging onto your every word, not trying to decipher paragraphs of text.

So, use fewer words in large fonts. That way, you’ll make sure everyone, from the front row to the back, sees what’s on the screen without squinting.

3. Rethink visuals.

People are 30 times more likely to read infographics than written articles. This stat just puts a stamp on what I’ve said about reducing the amount of text in your presentations. It’s like a neon sign screaming: “Less text, more visuals!”

However, that doesn’t mean you can just throw some nice-looking photos onto your pitch deck and move on. Like any other content strategy, your visual game must be on point and relevant.

Let me share the different types of visuals I’ve come across in my years of doing presentations to help you figure out what works best.

PowerPoint templates have come a long way since Microsoft first unveiled the program to the world, and I occasionally use them in my presentations.

However, to make my PowerPoint slides stand out, I always opt for a theme that my audience hasn’t seen dozens of times before — one that vibes with my brand and fits the topic I’m talking about.

Sometimes, I explore presentation platforms other than PowerPoint (like Prezi) to discover fresh templates. There are also tons of visual content design sites that offer customizable templates I can tweak to match my brand and topic perfectly.

Canva is one of my favorites. It offers a plethora of templates and allows me to create presentations from scratch.

I’ve also tested out Venngage’s free presentation maker and found it super handy for getting eye-catching slide templates, icons, and high-quality stock photos for my PowerPoint tutorials.

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Pro tip: Download our 10 PowerPoint presentation templates for free to simplify your design process. Each template is made to add that extra flair to your presentation so that your slideshows not only look great but also resonate deeply with your audience.

Charts and Graphs

One of my favorite ways to back up what I’m saying in my presentation is to toss in some stats and data visualization. Charts and graphs jazz things up and make the numbers way more interesting.

However, I don’t just share the facts; I let my audience know the story behind those numbers. For example, instead of just presenting quarterly sales figures to my team, I would highlight the challenges we faced, the strategies we implemented, and the victories we celebrated to arrive at those digits.

One thing you always need to do, though, is to make sure your charts and graphs blend in seamlessly with the rest of your presentation’s visual theme. Otherwise, these graphics are more likely to steal the show than help you get your point across.

Color Scheme

I understand that colors can really play with my audience’s emotions. So, even if I’m not trying to close a deal with my presentation, I might want to stir up specific feelings or impressions, and the color palette I choose can help with that.

Max Shak , founder and CEO of nerDigital , even considers cultural differences and color associations to make sure his presentations hit the right notes with diverse audiences.

I’d recommend checking out Coschedule’s guide to color psychology in marketing . It’s a goldmine of how different tones, shades, and color combinations can sway buying decisions. You’ll definitely elevate your presentation game by following this guide.

When I add text to my slide decks, I want it to be simple enough for everyone to read. If it’s tiny or crammed, people end up squinting and missing out on what I’m saying.

That’s why I recommend using web-safe fonts like Sans-Serif or Arial. They’re easy on the eyes and can display correctly even if a user hasn’t installed them on their computer.

4. Incorporate multimedia.

I could talk about something all day long, but it won’t have the same impact as showing it to you.

That’s where multimedia comes in — it’s the secret sauce for keeping people engaged in your presentations.

When I do a simple Google search for “ music in presentations ,” it pulls up a bunch of results that talk about how to add music to my slide decks. From this, it’s clear that using music in my presentations is a unique way to engage my audience or at least set a welcoming tone before and after I speak.

But if you want people glued to your slideshows throughout your presentation, incorporate videos. I mean, a whopping 96% of individuals admit they tune into explainer videos to learn more about a product.

So why not give people what they want? Videos can bring theories to life in a way that words or photos alone just can’t match.

In my years of experience, I’ve come across many pitch decks, and the best ones always cut through the clutter. In this section, I’ll share 15 PowerPoint presentation examples that set the bar for what a professional presentation should look like.

1. The HubSpot Culture Code by HubSpot Co-founder Dharmesh Shah

Not to sing our own praises, but The HubSpot Culture Code has been one of our most successful presentations. The secret? Shah chooses a central theme — the acronym HEART (humble, empathetic, adaptable, remarkable, and transparent).

This acronym embodies our company’s values while providing a central message for the presentation. Plus, heart icons on the slides make the connection clear.

I like the style and message of this presentation. It sticks to our brand colors and fonts and makes everything super clear and easy on the eyes.

I especially enjoy the superhero theme on slide 26 — it’s a fun way to say that we’re all about empowering our customers to be their best. It elevates the idea of customer support from a duty to a mission, which I find very motivating.

2. 2022 Women in the Workplace Briefing by McKinsey & Company

This slide deck lays out key data from McKinsey’s 2022 research on women in the workplace. It uses a mix of graphs, images, and other visual representations to illustrate how the expectations women face at work have evolved over time.

I’m impressed by how they’ve maintained their brand colors throughout the presentation. I’m a big fan of consistency, and this slideshow nails it by sticking to its color scheme from start to finish. It creates a cohesive look and reinforces their brand identity , which makes the presentation look professional.

Another thing I like about it is that the titles immediately say what each slide is about. It helps you navigate the presentation effortlessly and keeps you focused on the main points.

3. SEO, PPC, and AI in 2023 and Beyond by Lily Ray

Lily Ray and Inna Zeyger from Amsive Digital took inspiration from the world of science fiction. It’s pretty cool how they playfully bring in imagery from movies like “Blade Runner“ and “Ghost in the Shell” when talking about AI and the future of marketing in their SlideShare presentation .

The whole futuristic vibe with vibrant colors grabs my attention right away. It’s a fresh break from the usual bland corporate stuff, and they do a fantastic job of making sure you enjoy their presentation while learning something new.

4. ChatGPT: What It Is and How Writers Can Use It by Adsy

We all get writer’s block sometimes. Trust me, I’ve been there, staring at a blinking cursor, feeling the frustration build up. But ChatGPT acts like a trusted sidekick, nudging me along and whispering, “Hey, how about this idea?”

This presentation breaks down what ChatGPT is, its limitations, and more importantly, what it can do. I find it pretty helpful, especially if you’re new to the AI chatbot.

One thing I like most about the SlideShare presentation is that it has a lot of use cases that can inspire you. For example, if it tells you ChatGPT can write a YouTube script, it shows you the prompt the creator used and the results they got.

I also love how it uses a combination of bold white text against a blue background or black and blue text on a white background to call out important headings. And those key definitions are right there in the center, surrounded by all that whitespace , practically begging you to take a closer look.

5. Insights from the 2022 Legal Trends Report by Clio

I’m a big advocate of adding visuals to your business presentations. But it doesn’t have to be the same old boring office stock photos. Take a cue from Clio’s presentation.

Clio has incorporated abstract elements to keep things fresh — simple shapes like triangles, rectangles, and circles. These shapes blend seamlessly with different charts and graphs, adding an artistic touch to the slide decks.

6. Email Marketing Trends by Gabriel Blanchet

Gabriel Blanchet creates a short presentation to explain some key elements of email marketing and its trends to show us why it’s still a valuable tool despite the rise of social media.

What do I love about these slides? They’re awesome. Bright colors, clean visuals — they’ve got it all. What seals the deal for me is how Gabriel breaks down each point and explains why it matters.

7. 2022 GWI’s Social Report by GWI

I’m really impressed by how Leticia Xavier uses different shades of pink and purple to add some contrast to the slides. Everything, from the graphs to the backgrounds and images, sticks to this same color palette.

If I’m ever worried about my visuals not contrasting enough, I’ll definitely draw inspiration from Leticia’s color palette. Pick one or two colors and play around with different shades and tones to tie the slides together and make them pop.

8. Digital 2023 Global Overview Report by DataReportal

I chose this slide deck from DataReportal because it reminds me that strong contrast between text and background is crucial. It’s what makes my slides easy to scan.

The presentation uses a dark background throughout. The graphs and icons pop in bright orange, red, blue, and green, while the text keeps it white.

That said, if you’re prepping for an in-person presentation, think about the room. If it’s dim with the lights off, a dark background like this is spot on. But if it’s all bright and sunny, stick to a light background with dark text.

9. ThinkNow Culture Report 2022 by ThinkNow

ThinkNow impresses me with how they’ve mixed magenta and yellow in the background of their PowerPoint design. Meanwhile, the graphs stick to classic black and white. It’s a smart move that creates sharp contrast and makes the visual elements easy to scan.

Plus, I appreciate how the headers are in a readable font, summarizing what each slide covers.

10. 2023 Metro CERT Annual Event by MNCERTs

I’m surprised by how simple this Metro CERT presentation is. It displays just a few words per slide, all in big, bold fonts. The contrast between the blue and yellow colors is striking and makes everything really pop.

And you know what’s even more creative? There are loads of images of people sprinkled throughout. It adds a nice personal touch that keeps things interesting.

11. Pecan Creek Winery 2023 in Pictures Presentations

As I was going through Pekan Creek Winery’s business presentation, I noticed how it sticks to a simple color palette of just white and black. It’s clean and sleek and lets the content shine without any distractions.

It’s also packed with loads of pictures that showcase events and the wine-making process. That’s exactly how you craft a presentation that gets people pumped up about your brand.

12. LLMs in Healthcare and Pharma. VTI day

This engaging presentation impresses me with its visuals. From charts to photos and even some fun animations, it’s got a little bit of everything to keep its audience hooked.

It keeps the fonts simple, which I appreciate. Plus, those bright background colors make the black and blue text stand out.

The presentation is also spiced up by the story of a dog named Sassy. It adds a personal touch. And who doesn’t like a good story? It’s a surefire way to keep attendees glued to your presentation.

13. Exploring Advanced API Security Techniques and Technologies by Sudhir Chepeni

The next time I do a data-heavy presentation, I’ll take some inspiration from Sudhir Chepeni’s slide designs. The dark background paired with bright text commands attention. And those simple, readable fonts make it easy to digest the information.

Plus, I admire how he sprinkled charts and data throughout. It keeps things interesting and breaks up the text nicely.

14. Competition in Energy Markets by Georg Zachmann

Simplifying technical information can be a tough nut to crack, especially when you have to explain it in a slide deck. But Georg Zachmann isn’t afraid of the challenge.

He uses graphs and charts to break down complex technical issues about the energy crisis into clear visual representations, which I really love.

I also noticed the big, bold headings that immediately tell you what each slide is about. You can skim the document quickly and hone in on the key points you need to know.

15. 10 Things That Helped Me Advance My Career by Thijs Feryn

This presentation impresses me right from the cover slide. The image of a man ascending the stairs captures a sense of effort and accomplishment, which is precisely what the presentation is all about.

The keynote speaker, Thijs Feryn, nails it with the storytelling aspect. Each slide feels like a new chapter unfolding and transitioning seamlessly into the next.

And the visuals? They’re top-notch — from captivating photos to lively animations and even a handy map. Plus, those bright colors and huge text fonts make sure every detail pops, even for the person chilling in the back row.

Create the Best PowerPoint Presentation Designs

As someone who’s created countless presentations, I’ve seen firsthand the transformation that happens when you put a little soul into those slide layouts — whether adding sleek visuals, cutting down on clutter, or weaving a story that carries your message.

Implement the tips I’ve discussed here so that each slide can act as a stepping stone that gently guides your audience to where you want them next. These little touches can turn a good slide deck into your best PowerPoint presentation yet.

Editor's note: This post was originally published in March 2023 and has been updated for comprehensiveness.

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Marketing Presentation Guide – Tips to Nail It in 2024

Lakshmi Puthanveedu • 07 April, 2024 • 13 min read

So how to present a marketing strategy? You’re creating a presentation to promote a new product? Looking for ways to create a kickass marketing presentation ? Whether you’re a curious cat who wants to learn how to make a marketing presentation, or you’re new to marketing and have been asked to deliver a marketing strategy presentation, you’ve come to the right place. 

Creating a marketing presentation does not have to be stressful. If you have the right strategies in place and know what content gives both visual appeal and valuable information, you can get stuck in this type of presentation .

In this guide, we will discuss what to include in a marketing presentation and tips on developing an effective marketing presentation. 

Table of Contents

What is a marketing presentation, what to include in your marketing presentation, creating an effective marketing presentation, key takeaways, frequently asked questions, tips from ahaslides.

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According to  UppercutSEO , No matter what you are selling, you need to have a solid plan on how you are going to do it. A marketing presentation, simply put, takes you through a detailed illustration of how you are going to sell your product or service to your desired target audience.

While it seems simple enough, a marketing presentation must include details of the product, how it is different from your competitors, what channels you are planning to use to promote them etc. Let’s take a look at the 7 components of a marketing presentation.

Firstly, you should have marketing presentations ideas! Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it. Nevertheless, every marketing presentation must cover these 7 points. Let’s take a look at them.

#1 – Marketing Objectives

“Identify the gap”

You might have heard a lot of people say this, but do you know what it means? With every product or service you sell, you are solving some kind of problem faced by your target audience. The empty space between their problem and the solution – that’s the gap.

When making a marketing presentation, the first thing you need to do is identify the gap, and define it. There are many ways to do it, but one of the most common techniques used by experienced marketers is to ask your customers directly what they are missing in the current market – customer surveys.

You can also find the gap by researching and constantly watching industry trends etc. To cover this gap is your marketing objective.

#2 – Market Segmentation

Let’s take an example. You cannot sell your product in the US and in the Middle East in the same way. Both markets are different, culturally and otherwise. In the same way, every market is different, and you need to drill down the characteristics of each market and the submarkets you are planning to cater to. 

What are the cultural similarities and differences, the sensitivities, and how do you plan to deliver localised promotional content, the demographic you are catering to, and their purchasing behaviour – all these should be included in your marketing presentation.

#3 – Value Proposition

Big word right? Don’t worry, it’s pretty simple to understand.

Value proposition simply means how you are going to make your product or service attractive to the customers. What is the cost/price, the quality, how your product is different from your competitors, your USP (unique selling point) etc? This is how you let your target market know why they should buy your product instead of your competitors.

#4 – Brand Positioning

In your marketing presentation, you should clearly define your brand positioning.  

Brand positioning is all about how you want your target audience to perceive you and your products.  This forms one of the most important factors that decide everything else from here on – including the budget you should allocate, the marketing channels, etc. What is the first thing that someone should associate your brand with? Say for example, when someone says Versace, we think of luxury and class. That’s how they have positioned their brand.

#5 – Purchase Path/Customer Journey

Online purchasing habits are becoming mainstream lately and even in that, there may be various ways in which your customer might reach you or know about your product, leading to a purchase.

Say, for example, they might have seen a social media ad, clicked on it and decided to purchase it because it suits their current needs. That’s the purchase path for that customer.

How do the majority of your customers shop? Is it through mobile phones or do they see ads on the television before shopping in a physical store?. Defining the purchase path gives you more clarity on how to guide them on to the purchase in a more efficient and effective way. This should be included in your marketing presentation.

#6 – Marketing Mix

A marketing mix is a set of strategies or ways in which a brand promotes its product or service. This is based on 4 factors – the 4 Ps of marketing.

• Product: What is it that you are selling
• Price: This is the total value of your product/service. It is calculated based on the cost of production, the target niche, whether it’s a mass-produced consumer product or a luxury item, the supply and dema
• Place: Where is the point of sale happening? Do you have a retail outlet? Is it online sales? What is your distribution strategy?
• Promotion: This is every activity that you do to create awareness of your product, to reach it your target market – advertisements, word of mouth, press releases, social media, marketing campaign presentation example, everything comes under promotion.

When you merge the 4 Ps with each marketing funnel stage, you have your marketing mix. These should be included in your marketing presentation. 

#7 – Analysis and Measurement

This is probably the most challenging part of a marketing presentation- how do you plan to measure your marketing efforts? 

When it comes to digital marketing, it’s relatively easy to track the efforts with the help of SEO, social media metrics, and other such tools. But when your total revenue comes from different areas including physical sales and cross-device sales, how do you prepare a complete analysis and measurement strategy?

This should be included in the marketing presentation, based on all the other factors.

As you’ve got down all the necessary components to create a marketing plan, let’s dive deeper into how to make your marketing presentation one worth remembering.

#1 – Get your audience’s attention with an ice breaker

We understand. Starting a marketing presentation is always tricky. You are nervous, the audience might be restless or engaged in some other stuff – like surfing on their phone, or talking amongst themselves, and you have a lot at stake.

The best way to deal with this is to start your presentation with a hook -an icebreaker activity.  

Ask questions. It could be related to the product or service you are about to launch, or something funny or casual. The idea is to get your audience interested in what is yet to come.

Do you know about the famous Oli Gardner pessimistic hook technique? He’s a famous and exceptional public speaker who usually starts his talk or presentation by painting a doomsday picture – something that makes the audience depressed before presenting them with a solution. This could take them on an emotional rollercoaster ride and get them hooked on what you have to say.

#2 – Make the presentation all about the audience

Yes! When you have an intense topic such as a marketing plan to present, it’s difficult to make it interesting for the audience. But it’s not impossible. 

The first step is to understand your audience. What’s their level of knowledge about the topic? Are they entry-level employees, experienced marketers or C-suite executives? This will help you identify how to add value to your audience and how to cater to them.

Don’t just go on and on about what you want to say. Create empathy with your audience. Tell an engaging story or ask them if they have any interesting marketing stories or situations to share. 

This will help you to set a natural tone for the presentation.

#3 – Have more slides with short content

Most often, corporate people, especially high-level managers or C-suite executives might go through countless presentations a day. Getting their attention for a long time is a really difficult task.

In a hurry to finish off the presentation sooner, one of the biggest mistakes that most people make is to cram so much content into one slide. The slide will be displayed on the screen and they’ll keep talking for minutes thinking the fewer the slides, the better.

But this is something that you must avoid at all costs in a marketing presentation. Even if you have 180 slides with little content on them, it’s still better than having 50 slides with information jammed into them.

Always try to have multiple slides with short content, images, gifs, and other interactive activities.

Interactive presentation platforms such as AhaSlides can help you in creating engaging presentations with interactive quizzes , polls , spinner wheel , live word clouds and other activities. 

#4 – Share real-life examples and data

This is one of the most important parts of a marketing presentation. You could have all the information clearly laid out for your audience, but nothing beats having relevant data and insights to support your content.

More than wanting to see some random numbers or data on the slides, your audience might want to know what you concluded from it and how you came to that conclusion. You should also have clear information on how you are planning to use this data to your advantage.

#5 – Have shareable moments

We are moving to an era where everyone wants to be loud – tell their circle what they’ve been up to or the new things they’ve learned. People like it when they are given a “natural” opportunity to share information or moments from a marketing presentation or a conference.

But you cannot force this. One of the best ways to do this is to have quotable catch-phrases or moments in your marketing presentation that the audience can mostly share verbatim or as a picture or video.

These could be new industry trends, any specific features of your product or service that can be shared before the launch, or any interesting data that others could use.

On such slides, have your social media hashtag or company’s handle mentioned so that your audience can tag you as well.

#6 – Have a uniformity in your presentation

Most often we tend to focus more on the content when creating a marketing presentation and often forget about how important the visual appeal is. Try to have a solid theme throughout your presentation. 

You could use your brand colours, designs or font in your presentation. This will make your audience get more familiar with your brand.

#7 – Take feedback from the audience

Everyone will be protective of their “baby” and no one wants to hear anything negative right? Feedback need not necessarily be negative, especially when you are delivering a marketing presentation.

Feedback from your audience will definitely help you in making necessary improvements to your marketing plan. You could have an organised Q&A session at the end of the presentation.

Check out: Best Q&A Apps to Engage With Your Audience | 5+ Platforms For Free in 2024

Regardless of exactly why you are here, making a marketing presentation doesn’t have to be a daunting task. Whether you are in charge of launching a new product or service, or you simply want to be an ace in making marketing presentations, you can use this guide to your advantage. 

Keep these in mind when creating your marketing presentation.

What to include in a presentation?

Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it, including the below 7 points: Marketing Objectives, Market Segmentation, Value Proposition, Brand Positioning, Purchase Path/Customer Journey, Marketing Mix and Analysis and Measurement.

What are business strategy presentation key example s?

A business strategy is to outline how a firm plans to achieve its goals. There are many different business strategies, for example, cost leadership, differentiation, and focus.

What is digital marketing presentatio n?

A digital marketing presentation should include Executive Summary, Digital Marketing Landscape, Business Goals, Target Audience, Key Channels, Marketing Messages, Marketing Plan…

Lakshmi Puthanveedu

A small-town girl enthralled by culture, languages, and sunsets. Casual artist and musician looking to make memories every step of the way. Now changing the way humans live and have virtual interactions with AhaSlides.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Step-by-Step: How to Create an Effective Marketing Presentation

Marketing presentation – a key to business success.

A  formal or informal marketing presentation showcases marketing strategies, campaigns, or ideas to a target audience. Marketers communicate their plans and goals, present data and research, and persuade others to support or invest in their marketing initiatives. A marketing presentation  often includes visual aids, such as slides or videos, and may involve interactive elements to engage the audience.

Why are marketing presentations important?

• Build brand awareness, generate leads and drive sales.
• Useful for launching products and services.
• Provide an opportunity to showcase the features and benefits of the product or service visually appealingly.
• Used to highlight the unique selling points and competitive advantages of the product or service.
• Train new team members on the company’s products, services, and marketing strategies.
• Essential tool for any business looking to achieve success in a competitive marketplace.

For creating marketing presentations and other promotional materials, many tools are available including Prezi , Canva , Visme , Keynote , Google Slides , Adobe , etc. Many other online platforms also offer unique features to build in eye-catchy infographics and visuals that adds value to the key messaging.

Types of marketing presentations

There are various types of marketing presentations that can be used depending on the specific goals and audience. Some common types include

• Sales presentations
• Product demonstrations
• Market research presentations
• Social media marketing presentations
• Marketing strategy presentations
• Marketing plan presentations
• Market analysis presentations
• Marketing campaign presentations

Each type serves a different purpose and requires a unique marketing approach to effectively communicate the marketing message.

Creating effective marketing presentations

Marketing Presentation – Delivery

Marketing presentations are vital for business growth and success. For creating a marketing presentation, first determine your audience and their expectations. Tailor your message to their needs and interests. Choose a presentation method like; a slide deck, video, or live demonstration based on the audience need.

After selecting your presentation method:

• Gather all relevant information and materials to support your message. This may include statistics, case studies, and visuals that help illustrate your key points.
• Plan your presentation carefully, keeping in mind the flow and structure of your message.
• Practice presenting to small groups to refine your delivery and ensure that your message comes across effectively.

Tips for presenting marketing information well

Use high-quality visuals such as pictures, graphs, and videos that adds value to your marketing information. These visuals make the presentation more engaging and help explain complex data simply and understandably. Use animations sparingly and avoid the distracting ones. Try to keep the audience’s attention focused on the key messaging across the document.

Keep the visual aids simple and not overload the audience with too much information. This can lead to confusion and disengagement. By employing these techniques, businesses can effectively present their marketing information and achieve their desired outcomes.

Sections of an effective marketing plan

Marketing plan includes a thorough analysis of the market, competition, target audience, and specific goals and objectives. It is a comprehensive document that details an organization’s strategies and marketing techniques for promoting its products or services to its target market. It outlines the specific marketing management activities and campaigns that will be implemented to achieve these goals, including allocating resources, timelines, and metrics for measuring success.

1. Business Goals

It is important to define your business goals clearly. One effective method for setting goals is the SMART Goals method. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These SMART goals provide a framework for selecting the most effective marketing strategies and activities to support your company’s long-term objectives.

2. Key Performance Indicators (KPI)

Key Performance Indicators (KPIs) are essential for assessing and comparing performance in achieving strategic and operational objectives. These measurable metrics provide a sense of ownership and accountability for company goals and are crucial for implementing and completing action plans. Sharing a KPI dashboard with a specific team can offer concrete insights into their performance, motivating them and improving collaboration among peers.

3. Market Analysis

Marketing Presentation – Market Analysis

Understanding the external factors that influence the purchasing decisions of your target audience is vital. It helps in identifying customer desires and preferences. Businesses can develop effective marketing strategies that meet customer needs.

i. Competitor Analysis

Marketing Presentation – Competitor AnalysisCompetitive analysis involves analyzing competition in terms of strengths and weaknesses. By gaining insights, businesses can identify areas where they can gain a competitive edge. By devising suitable strategies, businesses expand their target market and achieve growth.

ii. SWOT Analysis

Marketing Presentation – SWOT analysis

A SWOT analysis is a powerful tool to assess a company or organization’s strengths, weaknesses, opportunities, and threats. By conducting a SWOT analysis, businesses can gain valuable insights into their current market position and identify improvement areas. This analysis is crucial for developing effective marketing strategies and addressing challenges that may arise in the future.

4. Target Market

It is vital to understand the specific demographics of your desired audience, such as age, gender, location, and interests. Tailoring your marketing and communication channels to reach and engage the audience effectively.  By doing this, you can reach your desired customer base and achieve the marketing goals.

5. Marketing objectives

Marketing objectives encompass both financial and market-psychological goals. Financial objectives aim to increase sales volume and price, resulting in higher turnover. Companies must establish clear and measurable goals and objectives to enable managers to assess performance and make necessary adjustments.

6. Marketing strategies

When developing a marketing plan, it is important to consider the four major components, the marketing mix or the 4 Ps of marketing . These include products, price, promotion, and place. However, there is also a variant known as the 7Ps Marketing Mix, which consists of adding people, processes, and physical evidence to the list. Taking all of these factors into account is crucial for effective marketing strategies.

7. Marketing Channels

Different methods of marketing include:

• Outbound Marketing
• Inbound Marketing
• Digital Marketing
• Influencer marketing
• Affiliate marketing

Mastering Your Marketing Presentation: 5 Amazing Tips

1. strong introduction for lasting impression.

Marketing Presentation – Introduction

The strong Introduction sets the stage for a successful marketing presentation. Grabbing your audience’s attention can make a lasting impression and effectively convey your marketing message.

i. Attention-grabbing

The first few seconds of your marketing presentation are crucial in capturing your audience’s attention. Start with a strong and attention-grabbing introduction that immediately hooks them in. This could be a thought-provoking question, a surprising statistic, or a powerful quote related to your topic.

Storytelling is a powerful tool in marketing presentations. Use a relevant personal anecdote or relatable narrative to establish an emotional bond with your audience in a professional manner. By implementing this approach, you can create a memorable and engaging introduction that establishes the framework for the remainder of your presentation.

iii. Problems

Clearly explain the problem or challenge that your product or service aims to address. This will make the audience realize the relevance and importance of your presentation. Make sure to highlight the pain points and frustrations that your target audience may be experiencing.

iv. Credibility

Establishing credibility is crucial in gaining your audience’s trust and confidence. Share any relevant credentials, achievements, or success stories demonstrating your field expertise.

2. Use visual aids

I. professional.

Using colorful infographic, a striking image, or a physical object, visual aids can instantly attract the audience to your presentation.

ii. Understanding

Marketing Presentation – Charts

Presenting your data or processes using charts, graphs, or diagrams make them easy to understand for your audience.

iii. Engagement

Visual aids improve the retention and recall value for your key messaging in the slides.

iv. Memorable

Visual aids that are unique and creative, can make your presentation stand out from the rest.

v. Branding

By incorporating your brand colors, logo, or other visual elements into your visual aids, you can create a cohesive and consistent branding experience.

3. Storytelling with data

Use the power of storytelling to connect with your audience and build a compelling story from the data points.

i. Hook message

Hook message keep the audience intrigued, searching for more information.

“Once upon a time, in a data-driven world, a marketing presentation came to life, weaving an engaging story that captivated audiences and kept them remembering it for a long time.”

ii. Storytelling

Data is king for content marketing. To drive meaningful engagement, you must tell a story that resonates with your audience’s mindset.

iii. Inspiring

Storytelling is using data to create a narrative that engages and inspires. Create a compelling story by weaving together facts, figures, and emotions.

iv. Real-life examples

It is essential to tell real-life examples, and this will engage your audience and keep them inspired.

v. Evoke emotions

Start by understanding your audience and their needs. Remember to evoke emotions and create a connection with your audience.

4. Evolve with industry

I. target audience.

Understand your target audience and tailor your messaging and tactics to reach the right audience.

ii. SMART goals

Setting SMART goals for action plans in a marketing strategy is essential. For brand awareness, generating leads, or driving sales, make sure your goals are measurable so you can track your progress.

iii. Marketing strategy

A good marketing strategy requires a diverse array of marketing tactics, covering social media marketing, content marketing, email marketing, and paid advertising. Evaluating the most effective channels and tactics to reach your desired audience and attain your objectives is fundamental.

iv. Engaging content

Ensure your content is informative, engaging, and relevant to your target audience.

v. Data-driven

Use data and analytics to track the success of your marketing efforts. Businesses carry out data-driven decisions and optimize their campaigns for better reach.

vi. Influencer marketing

Identify influencers in your industry with a strong following that goes well with your brand values. Partner with them to create content or promote your products/services to their audience for effective marketing.

vii. Customer feedback

Marketing Presentation – Customer Journey

Pay attention to your customers’ opinions about your brand and products/services. Monitor social media channels, review sites, and customer feedback platforms. Demonstrate your appreciation for your customers’ viewpoints by reacting quickly and professionally to both positive and negative feedback.

viii. Optimization

Marketing is an ongoing process that needs for constant evaluation and refinement of campaigns to achieve optimal results. Use A/B testing to compare strategies and tactics. Make adjustments based on results to improve your marketing efforts down the line.

ix. Industry trends

To compete with competitors, it is essential to learn latest industry trends and best practices. To achieve this, attending industry conferences, perusing industry publications, and tracking thought leaders in your field are vital steps towards staying informed and gaining a competitive edge.

x. Refinement

It is imperative to consistently assess the efficacy of your marketing plan and make necessary modifications. Careful monitoring of objectives, metrics, and industry trends is critical to ensure your marketing endeavors are in harmony with your broader business goals.

5. Q&A Sessions

Leaving time for questions and conversations in your marketing presentation is a valuable strategy that can enhance engagement, foster collaboration, and create a memorable experience for your audience. By actively involving your audience in the discussion, you can gain insights, address concerns, and establish yourself as an expert in your field.

i. Audience engagement

Q & A sessions allow your audience to participate and engage with the content you are presenting actively. This facilitates a dialogue that can lead to a deeper understanding of your marketing strategies and objectives.

ii. Clarify doubts

Address any concerns or doubts they may have about your marketing presentation. This helps solve any misconceptions, ensuring your message is understood and well-received.

iii. Valuable insights

Audiences may provide feedback, share their experiences, or offer suggestions to enhance their marketing strategies. This lets you refine your marketing approach to strategize your marketing efforts effectively.

iv. Collaboration

Q & A sessions make your audience feel you value their input and opinions and are open to working together to achieve common goals. This can lead to potential business opportunities and plan the marketing initiatives tailored to the audience.

v. Credibility

By confidently answering questions and engaging in meaningful discussions, you establish yourself as a knowledgeable and trustworthy professional.

vi. Active learning

Active learning is a powerful tool for retention and understanding. Audiences are more likely to remember and internalize the information when actively participating in the discussion.

vii. Brand recognition

When your audience feels heard and valued, they will likely remember your presentation and the key messages you conveyed. This can lead to increased brand recognition and loyalty in the long run.

Create Your Marketing Presentation Today

It’s your turn! Our expert design team look forward to your next design project.

Start creating your marketing presentation today with Visual Sculptors. Take the next step in your journey to develop impactful marketing presentations.

Share your insights on creating effective marketing plans and presentations in the comment section below.

Stay updated on design tips for creating impressive presentations by visiting our LinkedIn page.

1. What is a marketing presentation?

A marketing presentation is a presentation that is given to showcase and promote a product, service, or brand to potential customers or clients. It typically includes information about the target audience, market research, marketing strategies, and the benefits and features of the product or service being marketed. The goal of a marketing presentation is to persuade and convince the audience to take action, such as making a purchase or signing up for a service.

2. What is the importance of marketing presentation?

A marketing presentation is crucial for businesses as it allows them to effectively communicate their products or services to potential customers. It helps in building brand awareness, showcasing the unique selling points, and persuading the audience to take action. A well-designed and engaging marketing presentation can make a significant impact on the success of a marketing campaign.

3. What is the most important in marketing?

The most important element in marketing is understanding and connecting with your target audience. By knowing who your customers are, what they want, and how to reach them, you can create effective marketing strategies that resonate with your audience and drive results.

4. What are the 7 Ps of marketing?

The 7 Ps of marketing are product, price, place, promotion, people, process, and physical evidence. These elements are essential for creating and implementing a successful marketing strategy.

5. What are the 4 stages of marketing?

The four stages of marketing are product development, introduction, growth, and maturity. These stages represent the lifecycle of a product or service and the corresponding marketing strategies that are used at each stage.

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How to Make the Perfect Marketing Plan with PowerPoint

Working on your marketing strategy is a crucial step for making your business successful. This means revising it, updating it, and improving it constantly. And of course, this means making sure it is easily digestible and understandable for your team in order to work together and implement it. Here you’ll find how to make the perfect Marketing Plan with PowerPoint to upgrade its effectiveness and guarantee your success.

Why use PowerPoint for your Marketing Plan

PowerPoint is, above everything else, a tool for communication . It is the most common tool used for presentations for a good reason, after all! A good PowerPoint presentation can be key for connecting with your audience. The array of visual aids can help you make your message more impactful. It can help you showcase your brand and the values you want to be associated with it. Its visual features can allow you to display data and data trends in a much more effective way than just plain numbers. PowerPoint presentations are a crucial tool for both catching your audience’s eye and getting your point across.

Marketing plans are of little use if you don’t share them with others. Your marketing strategy will ensure that you and your team are all on the same page and working towards a common goal. Marketing plans are essential when it comes to annual company planning. A marketing presentation allows you to show your boss, other departments, or even potential investors what the marketing department is working on and evidence its worth for the business. And if you’re working for a B2B company, a sales presentation is a must if you want to gain new customers!

In short, making your marketing plan in PowerPoint gives you the opportunity to convey your message in a more visually appealing way. It doesn’t only make your audience more likely to pay attention to your presentations. PowerPoint can also make the message you’re trying to get across more digestible and memorable. It doesn’t matter if it’s to share your marketing strategy with your work team or a potential customer. PowerPoint presentations can improve the way you communicate and convey your messages.

What is a Marketing Strategy Plan

A marketing strategy plan is a key tool that every company must work on to achieve its business goals. Your marketing strategy plan is a guideline of what specific actions you’re going to take in order to reach and gain more clients. Instead of just playing it by ear and just taking random steps hoping for it to work, a marketing plan is a strategic approach to it. It requires doing the necessary research of your target market. And based on that research, define what concrete actions will help you reach your target audience.

Of course, a marketing plan is not set in stone. The more you implement your marketing plan, you’ll be finding what works and what doesn’t, what points can be improved, and what is not achieving the desired results. A marketing strategy plan should be improved and tuned in constantly. A well-done marketing strategy plan is an incredible opportunity to learn and keep growing your business. And that’s part of why working on your marketing plan with PowerPoint is such a great idea! Having your marketing strategy as a presentation also allows you to go back to it with your team and evaluate together what should be improved, changed, and updated to fit the new goals.

What to include in your Marketing Strategy PowerPoint

You can include many things in your marketing plan presentation, depending on who your audience is and what your marketing objectives are. This list will help you get a general idea of what you can include in your marketing plan presentation to create a solid strategy.

Executive summary

Starting your business presentation with an executive summary is always a good idea, and marketing plan presentations are no exception! While it is not a must, starting your presentation with a resume can help your audience get into the topic and give them a head’s up on what they should expect from it. A summary will also make it easier for them to remember all your points after the presentation is over.

You can also use a table of contents to showcase all the points you’ll be going through. This will help you make your marketing plan presentation more organized and clean! Another great option to use as an introduction is to add an overview of your company and your team. This way, you can showcase the kind of experience and talent behind your team and give yourself more authority in your audience’s eyes.

Current state and goals

Goals are a must-have in your marketing strategy plan presentation. There’s little use for a marketing plan if you don’t know what you want to achieve. And in order to set accurate goals, it’s important to revise what you’re doing right now and how you can improve it.

Adding a “current state” to your marketing plan presentation will help you analyze your exact starting point and track better the changes and improvements once you implement your strategy. Knowing how effective your marketing starting point is will also help you set more accurate and realistic goals. Once you know exactly how many people you’re reaching, it’ll be easier to set goals that you can actually achieve.

Market research, competitors, and target audience

Another essential part of your marketing strategy presentation is working on your market research . You must analyze the market you’re trying to get into to develop the best possible strategy to reach your audience. It’s vital to know how your target market works, the trends, who your competitors are, and how the valuables are offered. This will help you define better what differentiates your own product and how to make yourself stand out.

Some great tools to take into consideration when working on your marketing strategy presentation are, for example, SWOT and PEST analyses. These techniques will help you give a complete overview of your product and how they relate to the market’s situation.

Another option to include in your marketing strategy presentation is to examine who is your target audience. You can use a buyer persona to define who would be your ideal customer. This will help you better understand their shopping practices, what channels they use, what sort of advertisement they respond to, and so on. By understanding better how your market, your competitors, and your target audience work, you’ll create a more effective approach for your marketing plan.

Marketing Strategy

Now that you know your starting point, goals, and target audience, it’s time to plan your marketing strategy! This section of your marketing plan PowerPoint should be all about finding the most effective ways to reach your audience and convert them into customers. It should serve as a blueprint of all the things you’re going to work on in order to get more clients.

An essential part of your marketing strategy presentation should be detailing what exact channels you’re going to work with and why. Are you going to do other kinds of advertising, or are you going to focus on digital marketing? What social media platforms are you going to work with? What about a landing page? Are you going to do email marketing? Or have a newsletter? All these are things to take into consideration when working on your marketing strategy.

Now that you have what channels you’re going to work with, you also need to define what kind of content you’re going to be showing in each one. No platform works precisely the same as the others, so it’s essential to define what each channel will be used for. This will help you determine exactly what kind of content you will put out according to what target audience you’re trying to reach.

Team and tools

Considering the channels and the content you’re going to work in, what resources do you need? To make your marketing strategy work, you need to take into account if these are genuinely actionable. Adding to your presentation what team members will be responsible for each step will improve your marketing strategy’s organization and coordination. You should also consider if there are extra tools or equipment you might need. You can even add specific knowledge that you will need to execute your marketing plan. This way, you’ll be able to anticipate your needs and make your strategy work seamlessly when it’s time to implement it.

A crucial part of your creating an effective marketing plan is adding trackable goals. Key Performance Indicators help you define exactly how close you’re to achieving your goals. KPIs change from business to business and from campaign to campaign, so it’s vital that you keep them updated. Strategical set KPIs will help you define what it means for your business to be on the right track. And adding them to your marketing plan presentation is a great way to make sure that your team is aware of what they should strive for!

Project Roadmap

The main idea of a marketing plan is that it should be actionable. Adding a roadmap to your marketing strategy presentation will help you give your audience a visual take of what specific steps you’re going to implement.

Finally, you should also add a budget slide to your marketing plan PowerPoint. Thinking about how much your marketing strategy is going to cost will help you keep you grounded within your possibilities.

Get your customized Marketing Plan PowerPoint

A marketing strategy presentation is a fantastic tool to upgrade your team’s communication and improve your organizational skills. The idea of a marketing plan is to allow you to take conscious and strategic actions to reach your goal and gain more customers for your business. Of course, what to add to your presentation may vary from company to company. But hopefully, this list will give you a general idea of how to make a professional marketing plan with PowerPoint.

If you like any of the examples used in this article, then you’re in luck! All the slides used are part of our Templates by 24Slides platform. You can download any (or all!) of them completely free . You can even mix and match slides from different templates to create your perfect pack.

Using templates, however, takes time and effort. If you want a truly professional presentation that conveys your brand and message in the best possible way, you might want to consider professional PowerPoint design. Our designers here at 24Slides work with some of the best businesses all around the world. You can relax and leave it all in their hands, and you’ll get back outstanding slides that will make your presentation truly unforgettable!

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A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a… ... read more A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a free marketing campaign presentation template to get started! close

A winning marketing campaign has to start somewhere, and often, that somewhere is a successful pitch. This presentation is the essential step in presenting your vision right before it is brought to life. Without a well-researched plan, your campaign will struggle to achieve its objectives. Through a marketing presentation, organize all your ideas into a cohesive plan that helps stakeholders connect with your ideas. In this guide, we’ll share what you need to build an effective marketing presentation to help prepare you for your next project.

Essential slides for a successful marketing campaign presentation:

A successful marketing campaign presentation must include slides that outline everything related to the campaign’s mission. Certain slides, however, are particularly essential for effectively conveying your marketing strategy. The key elements of a marketing presentation are the following:

Title Slide

A compelling title slide sets the stage for your presentation, it provides the audience with the first impression that sets expectations. This slide should be concise yet straightforward, featuring the content’s overall title, a subtitle that elaborates further, and the name and logo of your organization. Arranging these elements is also important so as not to overcrowd the slide. A well-crafted title slide will intrigue your audience and lay the foundation for the narrative.

Campaign Overview

When launching into a marketing presentation, it’s important to start with a solid foundation—an engaging campaign overview as an introduction. This slide serves as a primer for the campaign’s core concept and overall plan. It offers a glimpse into the strategic thinking and creative direction that underpin your campaign. This overview is the first step in captivating your audience and guiding them through your vision.

Executive Summary

An executive summary is a crucial component of any slide deck, offering a comprehensive overview of the campaign’s objectives and strategies. This section serves to outline your goals and how you plan to achieve them. An effective executive summary should communicate the campaign’s ambitions and methods at a glance. It is supposed to set the tone for a more detailed breakdown of your vision and marketing efforts.

Target Audience

Any marketing campaign has a target audience that it is trying to reach, and knowing who determines the overall direction of the campaign. Casting a wide net is too broad to be effective, so being selective and conducting market research helps shape your overall message toward your ideal demographic. This includes understanding the platforms they use, their industries, and their ages, which all contribute to aligning your marketing with the broader objectives to ensure that your efforts are concentrated in the right direction.

Competitor Analysis

Along with your market research, an audit of your competitors helps shape your strategy by offering insights into the landscape that you operate within. By assessing the competition’s strengths and weaknesses, you provide an overview of the market’s dynamics, including what works and what doesn’t. It also helps identify potential gaps that you can fill with your business as you redefine your value proposition and meet the needs of your target market.

Product or Service Overview

Your brand’s personality , values, and unique selling point (USP) are your guideposts that lead potential customers right to your door. The section that introduces your product or service should bring your whole brand to life and make it valuable to stakeholders and audiences. Customer testimonials, case studies, and demos all help showcase the benefits of what you’re offering and invite the audience to connect with your brand. And when the audience loves your brand or product, they become your best marketers as passionate brand ambassadors.

Campaign Assets

This section is the meat of your marketing campaign presentation, sharing the campaign assets. These are the tangible expressions of your strategy and message, whether they are digital marketing elements like social media posts, newsletters, Google Ads, or physical marketing materials such as brochures or pop-ups. Highlighting them in your slides showcases the depth of your plans by also providing a palpable example of how they will materialize.

Action Plan

Here, you must characterize the strategies and tactics you will apply for your campaign. Using the SMART approach (specific, measurable, achievable, relevant, and time-bound) helps shape your objectives to keep in line with the market and target audience expectations. Outlining tactics and action plans makes your overall strategy more achievable. This simplifies the execution process and also ensures that every tactic within the strategy is aligned with the campaign’s broader goal, facilitating a more targeted approach.

Performance Metrics

Performance metrics are the tools you use to measure the effectiveness of your marketing campaign. Determining your objectives and relevant KPIs allows you to assess your strategy’s success, whether it is brand awareness, engagement, or sales conversations . Selecting performance metrics for a campaign is crucial not only to showcase success but also to identify areas for growth and set goals for future strategies. This approach also ensures that your marketing efforts remain aligned with your core objectives.

Timeline & Budget

A successful campaign depends on the meticulous planning of the timeline and budget. A detailed timeline ensures that there is clear resource dedication, accountability, and clear end goals to avoid projects becoming open-ended. It entails everything from research to creating assets, reviews, and distribution. Meanwhile, a well-planned budget accounts for anything the project requires, like operational costs. It provides your project with a financial framework for a campaign and keeps you grounded, considering any restraints.

Call to Action and Next Steps

A compelling call to action (CTA) along with clear steps is the cornerstone of any successful marketing campaign presentation, as it guides your audience towards the desired action. You can reinforce your CTA by offering additional resources to ensure the audience knows how to process. This approach increases engagement but also creates a pathway to follow-up.

What makes a winning marketing campaign presentation?

The slides above address the areas to cover in a marketing presentation, however, alone, they may not get the result you want. Here, it becomes clear that a presentation like this requires some extra personality and persuasive storytelling to really make it stand out. Some ways to do so include:

Personalization

Personalization stands at the forefront of any impactful presentation, as it significantly enhances audience engagement. Tailoring your slides to meet the preferences and interests of stakeholders using personalized language and details ensures that your message hits home. Not only does personalization deepen connection, but it also boosts reading time and shareability, making it a key driver of results.

Clarity and Focus

When creating a winning marketing presentation, focusing on one message ensures that the slide deck meets the audience’s expectations. Adapting the content to align with the main message and reflect these insights, along with consistent visual branding, reinforces the campaign’s core message. Not only does this maintain the audience’s attention, but it also solidifies brand identity. Prioritizing clarity allows marketers to create slides that resonate and also leave a positive impression, setting the foundation for a successful campaign.

Consistent Branding

Consistent branding in your slide deck establishes your brand’s message, entwining together voice, values, and visuals to make your brand recognizable. Instead of focusing on the service or product, a strong brand sells an experience. Ensure that every slide reflects your brand identity, engaging the audience with a narrative that is wholly yours and connecting with them.

Bonus: Free marketing campaign presentation template

Courtesy of Prezlab, you can download a free presentation template, to capture and engage audiences for your impending campaigns! Tailored and ready to use, it includes all the essential slides you need for an impactful marketing campaign presentation.

So get started and download yours here! 

Since a marketing campaign is a multi-layered endeavor that requires a lot of background research and planning, securing powerful slides sets your campaign up for success. Mapping out your ideas and research in a well-structured presentation encourages stakeholders to get excited, plus it provides you with a reliable roadmap to follow. So when developing your marketing presentation, embrace these features to create a powerful tool that inspires and guides your campaign to victory.

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13 Actionable Tips For More Awesome Marketing Presentations

By Jon Clark / March 30, 2023

What’s in a presentation? Everything! An impressive presentation can make or break your marketing strategy.

Brands distinguish themselves from their competitors by dominating the marketing industry with informative and enthralling presentations.

Now, to impress your audience, you need a strong presentation. So, if you’re still attempting to put together an effective, appealing slide deck, here are our 13 tried-and-tested tips for a killer marketing PPT:

13 Expert Tips on nailing your marketing presentation

In the absence of a presentation, there is no way to sell. Whatever your business specialization or model is, you’ll have to send your documents to your client’s team for evaluation at a certain point. So, let’s get started on how to impress your customers with a killer PPT!

1. Make your first slides count with a catchy CTA

The first three slides are key: 80% of readers who go through them read the deck in full .

The easiest approach to keep people’s focus in the midst of your PPT is by capturing them from the very first slide.

This can be accomplished by beginning with a powerful quote, rhetorical question, statistical figures, or intriguing information. This innovative technique will convince your listeners to pay attention to your presentation.

Yes, initial impressions do matter. The majority of users that “bounce” from a deck (don’t engage at all) do so within the first 15 seconds . In 15 seconds, how much can you remember? Two lines and one graphic are all you need.

It all comes down to the catch and the design of the deck’s upper section. If there’s one area you should heavily test, it’s that, aside from designing an irresistible CTA.

2. Follow a consistent brand theme

If you’re presenting information, ensure to stick to your chosen palette scheme. The most typical blunder made by established brands is not adhering to their established code.

For example, if someone gave you two colors, say red and white, and asked you to consider the foremost brand that came to mind, the first company would undoubtedly be KFC due to its consistent color combo across all of its products.

Curate content by selecting at least 12 distinct shades of your brand’s color and adjusting it appropriately. Creating brand palettes in apps like Canva and Adobe makes this simple.

In addition, use marketing dashboard templates that best represent your brand. Select a marketing template and connect your data sources for your data to begin flowing in minutes. By doing so, you can follow consistent marketing templates to boost your branding into more diverse audiences, driving your marketing efforts to the next level. Make your brand marketing strategies stand out from the competition to attain overall business goals.  

3. Back up advertising with a value-based proposal

The greatest method to advertise a product, service, or brand is to back it up with a compelling value proposition. This can be accomplished by including a socially responsible component.

Addressing an issue and then committing to solving it is a fail-safe marketing strategy.

Promote a possible problem – it may be addressing startup gaps or the mismatch of data among new entrepreneurs. You can then argue for a solution supplied by your firm if you have a service-oriented business.

Conduct competitive analysis to determine the value-based tactics of significant players in the industry. Also, find out what your prospects like in ads by conducting surveys through online forms or face-to-face interviews. These tactics eliminate guesswork and ensure you don’t waste advertising efforts that your prospects don’t consider valuable.

4. Make use of proper visuals

If you have to choose between content and multimedia, go with the latter.

We can comprehend data considerably faster with visuals than we do with words. We’re also 55 percent better at recalling what we view than what we listen to, a phenomenon known as pictorial superiority.

It’s also a good idea to let your graphics be minimal. Your clients will be overwhelmed when you have your slides packed with visuals. However, it’ll require multiple visuals to fill in the blanks if it is too stark.

Take your most important data and utilize data visualization aids to create visually appealing graphics. You can even take the help of a slideshow maker to build stunning slideshows, complete with professionally designed templates and media embed options.

It’d also help to present factual information in infographics, charts, tables, infographics, and other appealing visuals. Make them easy to read and colorful with designs aligned with your business. Audio marketing presentation is also a unique presentation media, allowing you to highlight your customers’ testimonials and other social proofs. 

5. Consider the end results

Your audience is usually concerned with big-picture choices that will affect the organization in the long run. In this respect, each section of your PPT should help you answer the following questions:

What difference will your product or service make? What will be the consequences in the long run? How will it help the organization achieve its objectives? Are there any potential stumbling blocks? What strategy will you use to deal with them?

You’ll have a seamless Q&A session if you include these responses into your PPT.

6. Promote your brand’s unique selling proposition

You can conquer the marketing industry with little effort if you know your Unique Selling Point (USP). It’s just a matter of a few phrases that could assist you to achieve your objectives.

But your unique value proposition or statement must convey more information than a slogan or tagline.

For example, if someone says, “Do what you can’t,” you will immediately think of Samsung because that is how they have promoted their uniqueness.

They aren’t the only ones selling electronic items, but they outperform many others in the market to generate an authentic selling point.

As a result, it’s critical that you delve deep into your USP and advertise it. Only then will you witness a hike and improvement in your brand name .

Most importantly, determine what benefits your target customers seek in a product or service. Identify what makes your offerings unique and highlight them in your USP. Moreover, study what your competitors offer and find ways to outpace them to keep up with the latest trends and boost your marketing and sales efforts.

7. Keep a particular content theme in mind

It is vital to keep your company’s paint card up to date. But you must also decide on a theme for your presentation. You need to select whether your presentation will include floral, tropical, minimalistic, bright, or monochrome images or maybe a mix of all or a few of them.

This is determined by examining your organization’s vision, mission, and approach. It not only gives you a sense of self, but it also aids you in distinguishing yourself from your competitors. Instead of copying what your competitors have, try to set your content apart by using your company resources and obtaining ideas from multiple resources, including your loyal customers.

As a result, be certain your marketing visuals suit your topic. Again, when you include content in the slides, be careful not to mimic other brands. In other words, plagiarized content is a no-no. To cross check if your content is unique, you can try these smart tools.

8. Include any relevant information.

You may improve your firm’s marketing strategy by incorporating statistics into your PPT. However, you must use appropriate material for your target audience.

For example, if you’re advertising an article, everyone wants a motivation to purchase the same from you. They may not be intrigued if you inform them it was only bought by 20 people only.

However, if you demonstrate that a few thousand people bought it and 50% of them bought it again, they’ll gladly spend their cash on it.

An alternative way to put it is that if you’re giving a pitch and you have to promote your brand, you’ll need to employ statistics to show growth.

9. Use videos for your presentations

Look at the video if you’re seeking for a technique to make your presentation stand out and truly capture your audience. Videos are not only simple to insert into PowerPoint, but they may also produce results.

Adding a video or two to your slides can help to break up the content in a fluid and efficient way, keeping your audience attentive and engaged.

Here are five ways video presentations can help you stand out :

• Narrate stories that incite emotions
• Effectively communicate information
• Add drama and create an interesting atmosphere
• Break the monotony
• Boost the intent of purchase

10. Make use of proper marketing analysis

If you’re in a meeting before the board or giving a presentation at a convention among seasoned executives, make sure to mention the following:

• Information about your business segment, including its background, foundation, and how you’ve applied previous learning to the current scenario.
• Contemporary trends, future difficulties, and your strategies for dealing with them.
• Data about predicted growth in the future, together with strategies for implementation.

Before taking the stage, be sure you’ve done your homework and are well-informed on the subject. Make sure you’re comfortable with the facts you’ve gathered.

11. Storytelling is a great way to get people involved

Including your items in tales is the simplest and quickest approach to promoting them.

This time-honored approach of communicating and connecting via shared experiences never fails to energize the crowd.

It will not only make consumers feel personally connected to your brand, but it will also keep your products in their hearts as a result of your stories.

12. Share materials before the actual presentation

It may be beneficial if you send the documents to the board to review ahead of time, depending on what you’ll be covering in your presentation.

Reports and demos are examples of extra information that either consumes too much time or is too distracting to be covered in a presentation.

The presentation should always focus on the ‘why’ rather than the ‘how’. A week before the meeting is great; it gives you time to reply to any early remarks or suggestions.

Consider this procedure as a benefit. You get a good insight of what the members of the board might bring to the meeting or at least have some context to prepare for a more impactful presentation delivery.

13. Keep it short and sweet

Open availability isn’t something board members are known for. You’ll want to make the most of your time with them, so plan accordingly.

How do you go about doing that?

Keep the presentation’s scope in mind.

While including storytelling is beneficial, don’t get sidetracked and waste time. Keep things basic and clear. Only share one highlight per data graph if you’re presenting data.

A presentation to your audience can be intimidating when the risk is too high.

You can relieve stress and concentrate on your speech by adding these suggestions to your approach.

In the Comments section below, let us know if you benefited from the abovementioned tips and how you used them in your marketing presentations.

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How to create an effective marketing presentation

BY Promoted Content

26th Jan 2023 Down to Business

A step-by-step process of creating an effective marketing presentation

Step 1: determine your target audience, step 2: decide on the medium you will use for the marketing presentation, step 3: obtain relevant and significant information, step 4: have an overall plan for your marketing presentation, step 5: tell an engaging story, step 6: practice makes perfect, tips on creating great marketing presentations, how can simpleslides marketing presentation template help you.

Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

• Difference between a marketing plan and a business plan
• Types of marketing plan
• Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

• Step 3 – Building a market analysis

Step 4 – Defining the target market

• Step 5 – Defining marketing objectives
• Step 6 – Building marketing strategies
• Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

• What are marketing tactics?
• Content Marketing tactics
• Email Marketing tactics
• Social Media Marketing tactics
• Influencer Marketing tactics
• Marketing budget
• What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

• Why do you need a marketing strategy?
• Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

• Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

• Establishing measurable goals
• Actionable consistency for business strategy
• Working within a budget for clear financials and detailed expenditure
• Improves your relationship with customers
• Helps businesses to gain new investors
• It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

• Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
• Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
• Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
• Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
• Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
• Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
• Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
• Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.

1. Marketing Plan PowerPoint Template

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

• Executive Summary Slide : A brief overview of your marketing plan
• Business Goals Slide : Represent precisely what your business depicts
• A. Identify your target customer.
• B. Identify your direct and indirect competition and state how your business will differ?
• Market Objective Slide : Define the economic and market-psychological objectives of your business.
• Market Strategies Slide : Identify how you will achieve the set targets in the market.
• Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
• Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
• Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
• Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

• Defines the goals to be measured in the marketing plan
• Helps to define vision and long-term objectives
• Helps to decide which marketing channels the efforts should be focused on
• Allows companies to address where the money should be spent
• It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

• Analyze the various needs of client groups and focus on the market.
• Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
• Set out necessary aims and create an efficient action plan to implement your marketing strategies.
• Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
• Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

• Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
• Do not rely on a smaller number of consumers.
• Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

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Business Presentations, Presentation Approaches Filed under Business

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How to create an Effective Marketing Presentation for your Business?

Effective marketing processes are not very different from carrying out an impactful performance, and they go beyond simply closing or increasing sales. Great marketing is about narratives, impact, branding , and market penetration. In a world that is absorbed into virtual spaces, having a go-to-market plan is very important even in digital marketing .

Regardless of its exact purpose, a brilliant marketing presentation needs to tackle a variety of aspects to guarantee success in any venture. Whether you are launching a new product or campaign, increasing sales to customers, or speaking at a networking event, here is how to create an effective marketing presentation . 

How to create an Effective Marketing Presentation?

Be customer-centric.

It is a principle of business and therefore of marketing that the customer must be forefront in the minds of the business owner, manager, or salesperson. Marketing must arise from a thorough study of your target customer, and your marketing presentation must cater to the preferences, demands, tastes, and even income of your target customer or client base. 

With all marketing presentations, always tailor your content to your intended audience, and for that, prior research is key such as statistics, sales figures or forecasts, research studies, online polls, satisfaction surveys, and even information like staff morale or labor turnover. Once you have gathered as much information as is relevant, you can then choose some core concepts that should be the focal point. 

Inspire Emotion 

Marketing presentations should not be dry or data-oriented, although some figures are necessary to show areas needing improvement or the viability of certain products or strategies. Use an empathetic approach that taps into people’s emotions, desires, hopes, and dreams. The most effective branding done by famous companies almost always tries to sell an idea or a lifestyle before they sell anyone a product. 

You can have more empathetic content by studying your audience closely and knowing what they want out of life. That way, you can convince them your product or concept satisfies a need of theirs (or, in some cases, a want), and they will be far more likely to agree with you. Set a tone to your presentation content that you know will resonate with your audience, and the demographic you are dealing with is a good indicator of how formal or informal you should be. 

Focus on Value Addition 

Once you have successfully categorized your potential customer and clients, you can focus on content that relates to value addition. For example, if a customer buys a specific pair of sneakers forgoing other sneakers that may be available in the market, it is definitely a result of several factors that include income, taste, preference as well as being convinced by the marketers of the company that the product will improve the running performance of the wearer. 

In saturated markets, especially of non-niche products, value addition helps create a USP or unique selling point in marketing so that people choose your product or service when other similar (or similarly priced) options are available. 

Capture Interest from the Beginning

There is a literary saying, ‘if you’re bored, your reader is probably asleep.’ When you are crafting your presentation , you need to be paying constant attention to how interesting or captivating your content is. While you may be familiar with certain figures or information, you still need to make inspiring content because if your presentation bores you, it will be catastrophically uninteresting for your audience. 

As any marketing expert would tell you, capture interest from the first slide and keep that interest going as if you are relating an action plot. Showing your enthusiasm and passion for the company, product, concept, or strategy is imperative in your journey to convincing others to invest their time and money in it. Using bright-colored PowerPoint templates to instill an interesting theme goes a long way in winning your audience over. 

Provide Fixer-Uppers

Most customers or clients may be used to certain products or services because they don’t know something better is available, especially with similar pricing. In your marketing presentation, you should aim to provide innovative and creative solutions that show a customer how their lives can be made better or more convenient with your idea, product, or service. 

Furthermore, many marketing presentations or brainstorming also center on providing a solution to an existing problem that has been identified, usually through extensive market research. A fixer-upper for a problem or a concern is always likely to be successful because humans are problem solvers and always looking for a way towards betterment.

Have a Backstory

Regardless of the specifics of your marketing presentation, every audience responds to a riveting storyline. Many fast-food chains, for example, always use a backstory in their marketing, such as how they started from humble beginnings in a small town where someone had a brilliant family recipe. 

The story need not be very plausible, but successful marketing always convinces the customer that either the company or product is perfectly in line with their way of life or it can promise them a better life and outlook. 

A narrative that is built around a customer’s way of thinking will always lend authenticity to the business and help it appear more trustworthy or provide differentiation for it from its competitors in the same field. Use mentions of the story you have crafted throughout the presentation to make an audience believe they are following a timeline or progression of events. 

Don’t overcrowd Slides

Many presenters may feel that if they add a lot of written content or overuse diagrams, figures, or multimedia elements, they will actually be more impressive. This is not true; in fact, if you overcrowd your slides, your audience may feel they have to read too much or process too much information, and you may lose their interest that way. 

Use shorter words and phrases and instead verbally elaborate on your ideas to show the audience that you are well-prepared and an expert in your field. This stance inspires confidence, and you are more likely to close the deal or cause customer conversion , which is the aim of every business, old or new. 

A Degree of Uniformity Helps

When making an effective and riveting marketing presentation, use an impactful theme that can even take the form of certain colors, fonts, or designs. Depending on what your message is, use a degree of uniformity to integrate some repetition into the presentation. 

Many giant global brands use specifically designated colors to establish a recognizable brand identity amongst their customers. In time, customers begin to associate the colors with that particular brand or company, and that helps with repeat orders and purchases as well as increased trust in the brand. 

You can purchase special creative designer  slide decks  for PowerPoint presentations or hire a designer to make custom slide designs for you as well. Having a logo or some differentiating symbol for a product mockup, for example, also helps your ideas stand out, especially if your presentation is competing with other marketing presentations for the attention of the same target audience. 

End with a Cliffhanger

Finally, use the most effective tactic in the presentation playbook, which is to leave the audience with a teaser or a cliffhanger so that they stay interested in your ideas even when you have concluded your talk. This strategy will also prompt your customers to seek additional information or to stay connected with your company, brand, or product. 

Wrapping Up

No matter what it's for, a great marketing presentation must cover a variety of aspects to be effective. Are you thinking of leveraging your marketing campaigns? Feel free to contact us !

Frequently Asked Questions

A marketing presentation is a visually appealing slide deck that unveils the marketing strategy for a fresh product. Typically crafted using presentation tools such as Google Slides, Canva, or PowerPoint, it may also be generated through automated marketing reporting platforms like DashThis. On occasion, marketers choose to disseminate it via SlideShare to broaden its reach and influence.

The Four Ps represent crucial aspects of successful presentations. Proficient presenters prioritize the first three: Planning, Preparation, and Practice. These foundational steps streamline the overall Presentation, making it significantly easier.

Creating an engaging introduction involves several key elements. Firstly, introduce yourself and establish your credibility to gain your audience's trust. Next, provide a clear overview of what you're presenting and explain its relevance to the audience. Engage their emotions and interest by telling a compelling story, and encourage participation through questions or interactive elements. Lastly, use an attention-grabbing technique to captivate their attention from the start. By combining these elements, you can craft an introduction that not only informs but also excites and involves your audience, setting the stage for a successful presentation.

In the realm of marketing, professionals serve as the bridge between brands and customers. In this capacity, adept presentation skills are indispensable. These skills empower marketers to articulate their messages effectively and leave a lasting impression on their audience. Consider it akin to an expert explaining the merits of a product or service persuasively, ultimately driving increased interest and engagement. In essence, proficient presentation skills are a cornerstone of successful marketing endeavors.

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Top 5 Steps to Create an Effective and Good Marketing Presentation

Do you know how to deliver a good and effective presentation on marketing? To begin, try to grasp the true meaning of presentation. It’s all about the marketing presentation style. Presentation is very important in marketing because it allows you to introduce the services and goods to potential customers while also increasing brand recognition.

The Most Important Aspects Of A Marketing Presentation

Table of Contents

Your digital marketing campaign can be make or break with these factors.

• Strong design
• Concise content
• Appropriate branding
• Well-placed visuals
• Proofread copy

Steps To Make Marketing Presentation

Let’s take a look at how to deliver a good and effective marketing presentation.

Step 1: Outline Of The Presentation

It is recommended that before starting making a presentation, you should plan your presentation first. By doing this, it has two benefits: the presentation seems like the fresh and helps you remember the information for your speech which you want to include in it.

Presentation Planning Tips:

• Determine the presentation’s goal.
• Find out who is your target audience.
• First, make a rough drawing of the slides on paper.
• Decide your slides in ascending order.

Step 2: Start The Presentation

Begin by opening a new and blank presentation in the multimedia programme (PowerPoint). Insert a new slide and give it a new title, such as ‘Presentation on Marketing’.’ 

Presentation Style Tips:

• For engaging the more audience, natural style can be the best choice. If you’re limited by two-dimensional space, you can easily work with three-dimensional space, but keep in mind that your audience is the most important element in your presentation. But don’t take them into outer space unless it’s absolutely necessary.
• If you are working with PowerPoint, then it is advisable that all the tools that you have in your hands are not to be used. For instance, the PPT’s action sound should never be used by the professionals. So think beyond the box when it comes to your thoughts.

Step 3: Fill Out The Presentation With The Necessary Information

You can make notes from the information you’ve gathered if necessary. Go through your notes and Introduce your plan in the presentation, Once you’ve completed your data collection. When you’re making a presentation then you must fulfill or remember about the purpose of making a presentation. As you introduce your marketing strategy, highlight it as the core of your marketing plan presentation . This ensures that the focus remains on actionable insights and strategic planning, essential for guiding the audience through your marketing objectives and methods.

Presentation Process Tips:

• During the presentation, changing font styles can be a challenge. Save your PowerPoint file by selecting the ‘Save As’ option, then selecting ‘Embed True Type’ and pressing OK. As a result, even though you switch computers, the presentation would retain the same font.
• PowerPoint offers you the option with the help of that one you can link the presentation to external audio/video files or embedding the media directly in the presentation. If you can then the choice should be better by embedding the files.
• During the presentation, from PowerPoint, you can get into trouble. The hardware which you always have in your personal computer be prepared with it.
• To make a more natural presentation, use the Presenter View option in PowerPoint. This alternative can be found in PowerPoint 2010’s Slide Show tab (or 2011 for Mac). And with the use of a presenter view, your presentation will never look like a stack of notes. 

Step 4: Check The Design

After you’ve added text and images to your slides, double-check that your template is appropriate for your slides.

Presentation Design Tips:

• Format menus can be used for making changes easily and fast. By right-clicking on the object and selecting the ‘Format’ option, you can easily manage the format option. Also you can fine-tune shadows, create reflections, change shape dimensions, and many other things by doing so.
• Make the presentation more engaging by using flowcharts and diagrams. While using the powerpoint as a visual medium, these tools are useful there. You can also include photos to support your points and engage the audience; just make sure they are of a high quality. If in doubt, use a professional image background remover tool to clean them up.
• Consider patterns other than the standard square, oval, and rounded rectangle. Right-click on the object and then press on the editing points, then you are able to make custom shapes. To see a number of choices for combining two shapes to meet your needs, right-click two selected items and go to the Grouping sub-menu.
• In the presentation, to display a website you may use the Liveweb option. Build a connection to the page in Liveweb and it will open in a browser. Your presentation will not be disrupted this way.

Step 5: Approach The Presentation Room

It’s time to put your presentation on display in front of your audience after you’ve finished it. Here are some helpful tips for handling the presentation with effective hands.

Presentation Tips:

• With a confident stride, approach the room.
• To ensure that the audience is paying attention to your voice, make eye contact with random members of the audience.
• After each sentence at least once breathe, remember it to maintain a good tempo. If you are not taking regular breaths, then you’ll start rushing words when you run out of air.
• After each question, you have to take a pause and turn to face your audience and see if someone wants to ask a question.
• After the presentation, the questions which arise give answers for all of those questions and after that offer to answer any additional question.

Make Your Presentation Effective

Without being offensive or controversial, a marketing presentation should be unforgettable. Making a presentation that is one of the more engaging presentations, enables you to get people’s attention with the short attention spans, limited time, and an overloaded schedule.

Here in this blog, you learned about the steps to create a marketing presentation. We tried to cover all the important points which is important for writing a presentation on marketing. If you are facing any problem regarding your marketing assignment. So don’t worry about it, we will help you clear your doubts regarding this. Or if you want online marketing assignment help or marketing homework help online , then feel free to contact us or comment below.

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How to Build Effective Marketing Presentations

One of the most frequent obstacles for freelancers and consultants is leveraging expertise and knowledge into authority without sounding pushy or obnoxious.

That’s especially true in presentations. Getting up and talking about marketing numbers is hard enough, even if you’re an expert on the subject matter. But a good presentation can help you stand out, whether you’re a contracted freelancer or a marketing manager.

The most effective marketing presentations combine good visuals, interesting topics, a marketing PowerPoint template , and just enough details to hold an audience’s interest. And learning how to do this yourself can give you a big advantage the next time you find yourself facing down stakeholders, clients, and supervisors in a boardroom or digital meeting.

We’ll split this up into five tactics that you can (and should) incorporate into your presentation planning sessions:

• Share stories, not just information
• Find common ground with your audience 
• Set clear expectations
• Keep your customers in mind
• Generate and maintain momentum

Start With A Story

The best marketers are good storytellers. And we tell stories because they offer a fast, natural way to catch someone’s attention, regardless of the topic.

The secret of TED’s success isn’t incorporating famous names — it’s knowing how to educate an audience through the lens of engaging storytellers.

But stories aren’t just interesting conversation-starters. There’s a reason why most ads, films, and videos start with energy, action, or intrigue. It’s because stories are also easy to remember , and that makes them useful as marketing and educational tools.

Here’s an explanation of why storytelling carries so much weight in any public speaking scenario: “No matter how interesting the information, you’ll run up against the limitations of the brain and quickly overtax your audience. If instead you tell your audience a story, you get to jump right into the deeper parts of the brain, where emotion and memory work together.”

Keep that in mind, and start your next marketing presentation with a story or anecdote.

You can also create eye catching intro videos in order to keep your audience retained for long term.

Talk To The Room

Get the focus away from yourself and your goal for the presentation. You’d put the audience first when writing a sales email or designing an ad. So why not take the same mentality with presentations?

As a general rule, the audience of your presentations should be somewhat invested in the information you’re covering. (After all, a successful marketing team impacts every other facet of the company.) Your job is to translate that information into a you -focused perspective.

You’re selling information, so prioritize the audience’s needs and interests. In this case, your audience might be marketers, stakeholders, or team members from different departments. So think about a shared struggle, or something everyone in the room can relate to.

If you can sprinkle that kind of point at key moments during the presentation, you can help steer the audience’s attention instead of trying to keep them engaged.

Be Upfront About Goals

The hard truth is that no presentation ever has 100% audience attention, and that’s okay. But if you present the goals for a presentation — and maybe even split them up into subsections — you give everyone an opportunity to see what might interest them.

Starting with an agenda does more than help you organize your presentation — it also helps your audience set expectations for the content you’re about to share.

Think about this as expectation-setting. It can seem fun to keep surprises for later on, but if no one is paying attention, your big moment could fall flat. (An added bonus is that thinking about your goals early on will help you structure your presentation more effectively as well.)

Expectation-setting is a golden rule for public speaking, because people value their time more than almost any other resource. It’s your job as a presenter to respect your audience’s time; if you do it early on in a presentation, you’ll establish some rapport with everyone in the room. 

Have you noticed a trend so far? Your marketing presentation will live and die by the rapport (or lack thereof) you can build with your audience. Entertaining stories, relevant examples, and clear goals are all ways to be open with people.

Oddly enough, being transparent is something we value in leaders . And when you give a presentation, your subject matter knowledge puts you in a leadership role. Learning how to use that to your advantage gives you better control over how people engage with your presentation.

Focus On Your Customers

While we’re on the topic of goals, you can probably remember presentations that hit you with slide after slide of numbers. A lot of marketing reports consist of endless charts, sales numbers, and KPIs. But even other marketers will tune out those things, either because they are familiar with some of the numbers or because they don’t apply to their particular niche.

Charts provide a simple way to visualize lots of data, but relying too heavily on them can dehumanize your presentation and decrease your audience’s retention rate

Charts still matter, of course. Statistics and numbers provide accountability as well as create a baseline to measure efficiency . But if your entire slideshow is chart after chart, you’ll have a hard time presenting it in a way that people will actually retain all of that information.

Instead, put on your customer care hat for a minute. If you can present something that highlights how things affect the customer, you’re not just leaning into marketing lingo — you’re calling attention to something everyone on the team should, in theory, care about.

Avoid The Info Dump

We haven’t spent any time on the best practices for marketing presentations, but it’s worth noting a big one here. Slides are meant to accentuate or support your words, not to provide a word-for-word outline that people read instead of listening to you.

It’s all too common to pair a complicated chart with a 1:1 translation in bullet point form. At that point, why would your audience need to listen to you? 

An easy fix for that is to only share one specific point per slide. That limits the amount of data you include, and also creates a more focused experience for your audience.

More importantly, it makes each topic seem shorter, and a snappy presentation with momentum has a better chance of holding someone’s attention. (Half of Inc. Magazine’s tips for presenting talks about keeping things brief.) 

Craft Better Marketing Presentations 

Presentations play an important role in building a business. So important, in fact, that pretty much every employee, contractor, and consultant will have to prepare and deliver one at some point in their career.

So whether you are trying to pitch a new idea, secure a new client project, or impress a board of investors, knowing how to build effective marketing presentations is a skill you need. And you can develop that ability by keeping five specific goals in mind:

• Start with a story: People pay attention to stories, so use them to draw your audience in and reconnect with them at key moments during presentation.
• Talk to the room: You aren’t presenting for your own health, so find common ground with your audience and engage with them. 
• Be upfront about goals: Set expectations for what people can expect to cover and learn during your presentation.
• Focus on your customers: Show your audience how it will improve their lives (and the overall customer experience) to boost the likelihood of them paying attention.
• Avoid the info dump: Bullet points and charts are great, but use them carefully. If you saturate your audience with information, they’re going to lose interest fast.

By remembering these strategies, you can set yourself up to consistently impress and inform people every time you present. You can use a tool like Mozart Data to get data from multiple sources for you to present the information that's most valuable.

About The Author

Drew Gula is the copywriter at Soundstripe, a company that helps businesses and creators with royalty free music by providing resources like royalty free suspense music .

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Top 10 Marketing Presentation Templates with Samples and Examples

Saahil Walia

Marketing refers to an organization's activity to engage the audience towards its products or services. The purpose is to sell them and generate profit. Any marketing is valuable for a company, whether advertising, content creation, social media campaigns, offline events, or marketing. The objective is to give value to consumers and entice them to become long-term customers, increasing brand trustworthiness and eventually increasing sales. Generally, marketing evolves around 4P's: product, place, price, and promotion. It is the way to ensure businesses gain an advantage and sustain in the market.

Click here to uncover the Top 10 Marketing Review Templates with Examples and Samples.

Modern marketing is different from old forms of marketing. In the ancient days, people used to endorse their products and services through print media. However, as time evolves, they have new mediums to promote their goods, such as radio, television, and online marketing (internet). It permits them to influence a broad audience and create strategies based on consumer needs. The primary intent of advertising is to engage consumers with your products and services. It is possible through effective messaging. If your message is in line with the consumer's interests, you can convert them into customers.

Streamline your healthcare marketing strategy with our Top 10 Hospital Marketing Plan Templates. Download here and get started.

We have millions of PPT designs available for marketing to choose from for your next presentation. These PowerPoint visuals enable you to capture the attention of your viewers and carry your communication effectively. Use them to ideate robust marketing strategies, create campaigns that engage consumers, and reach them with the right messaging. 

Template 1: Marketing Automation Showing Targeted List and Execute Campaign

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This PPT Template highlights marketing automation, showing targeted lists and executing campaigns. It showcases seven vital steps in the automation process: bull-targeted lists, execution campaigns, and measuring email or website behavior & activity. This helps to focus on segments based on score leads and adds to the email follow-up sequence based on segment. This PPT diagram helps campaign managers, digital marketers, and CRM specialists. Download now.

Template 2: Marketing Plan PPT

This PowerPoint Presentation thoroughly defines an extensive marketing plan. It shows vital elements such as a solid distribution mode, effective content distribution strategy, and distribution plan. Moreover, the PPT layout exhibits the timeline for the distribution plan and content distribution matrix. Download it now to drive success.

Template 3: Product Marketing PPT

Use this PowerPoint Slide to exemplify essential facets of product marketing. This benefits brand managers, product managers, and marketing strategists to showcase vital pointers such as brand positioning strategy, statement, worksheet, framework, and model. Download now to refine your brand market position and drive success for the business.

Template 4: Digital Marketing Opportunities and Challenges 

This presentation layout identifies digital marketing opportunities and challenges. It presents the agenda, marketing team, online marketing, and performance review. The template includes search engine optimization fundamentals, marketing, and SEO opportunities to benefit SEO specialists, marketing analysts, and digital marketers. Download and use it to deliver your message effectively to your audience.

Template 5: Creating Marketing Strategy for Your Organization 

This PPT visual reveals the need to create a marketing strategy for your company. It demonstrates key components, such as a table of contents, value proposition, the types of media and channels, customer purchase funnel, and AB testing. Using this presentation, they can create effective marketing strategies that drive success.

Template 6: Marketing Management PowerPoint Presentation 

This PowerPoint Deck features a marketing management plan. It portrays essential components, including content, captures marketing insights, pestle, and swot analysis. Moreover, the presentation deck also covers global market potential, market survey insights, opportunity analysis, and creating customer value. Each slide adds value to your message when you present it to your audience. Download now.

Template 7: Business Strategy Marketing Plans and Strategies 

This presentation deck shows business strategy, marketing plans, and strategies. It comprises 61 high-quality slides on the agenda, channel marketing strategy, launch plan, and channel products. Furthermore, it also outlines currently active channels, who your buyer is, and the buyer's journey. This presentation bundle is valuable for marketing managers, brand managers, and digital content creators. Download now.

Template 8: Marketing Agency Departmental Organization Chart

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This PPT graphic delineates the marketing agency departmental organization chart. The presentation slide shows a hierarchy process in the company. It begins with co-founders and roles of other vital departments such as marketing, business development, operations, creative, finance, and technology. This helps to understand the roles and responsibilities of each department or individual. Use this presentation to streamline processes and manage resources effectively. 

Template 9: Sales and Marketing Alignment PPT

Use this PPT Deck to showcase sales and marketing strategy. It highlights critical facets, including content, current scenarios for sales and marketing, and industry best practices. The deck helps marketing experts, sales leaders, and business development managers to provide valuable insights into sales and marketing strategy. The business's success lies in these two departments, as they are responsible for generating revenue and ensuring a positive customer experience.

Template 10: Executive Summary of an Effective Marketing Plan

Download & Save for Later

This PowerPoint layout shows the executive summary of an effective marketing plan. It focuses on three vital features: company overview, target market and key customers, and marketing strategies for growth. This PPT layout presents the process of entering the market and implementing strategies that ensure business development. 

Ensure Success with Impactful Marketing

Our PowerPoint visuals for marketing help you understand your target prospect. Moreover, using these presentation layouts, you can ensure that you cover all facets of effective marketing. We have PowerPoint diagrams available for every marketing-related concept. These presentation slides help you present a strong statement. So, please don't spend time thinking; download our marketing designs now, and be ready to acquire new prospects for your brand.

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7 Timeless Lead Generation Strategies to Drive More Business

Written by: Raja Mandal

For marketers and business owners, lead generation remains a top priority for driving business growth and revenue. A recent study showed that companies with a consistent lead generation process generate 133% more revenue than businesses without a lead gen process.

But how do you generate high-quality leads for your business ? About 80% of marketers say their lead generation strategies are slightly or somewhat effective.

In this blog, we'll explore seven timeless lead generation tactics that have stood the test of time and have helped businesses drive more revenue. We'll provide actionable tips and best practices for each strategy, so you can execute them effectively and see results.

Before we get right into it, here’s a short selection of 8 customizable lead magnet form templates you can easily edit and publish with Visme. View more templates below:

Table of Contents

What are lead generation strategies, the 4 ls of a lead generation strategy, 7 proven lead generation strategies, lead generation strategy faqs.

• Lead generation strategy is attracting new customers to your business and converting them into paying customers.
• Lead capture , lead qualification, lead nurture and lead conversion are the 4Ls of a lead generation strategy. Therefore, your lead generation strategy should focus not only on generating leads but to converting them to customers.
• Create irresistible opt-in opportunities for your target audience and offer them through your marketing content: blog posts, webinars, gated content , and all of them.
• Include interactive content, such as quizzes, polls and assessments, in your lead generation strategy to increase engagement.
• Design engaging and dynamic lead forms using Visme that will persuade your audience to share their contact information.
• Sign-up for Visme to fulfill all your content creation needs that enhance your lead generation strategy. From white papers and ebooks to lead-gen forms, Visme's got you covered.

Lead generation strategies are processes businesses use to acquire new customers or leads. It involves identifying the target audience and creating a plan to reach them to persuade them to buy your product or service.

Lead generation strategies can be tailored for B2B or B2C. However, B2B is typically more complex than B2C (business-to-consumer) strategies. The reason is simple: B2B buyers have more requirements, like detailed information about what they want, the price of your products/services and whether you have experience with their industry.

Because of this complexity, you need a well-defined plan to achieve your goals. You can’t throw money at the problem and hope something sticks. With an excellent marketing strategy, you can develop an effective roadmap for reaching your audience and getting them interested in what you're selling.

Not to mention, you're going to need powerful, captivating lead magnet forms to convert your traffic into leads and boost conversion rates.

So, what makes a lead generation strategy more effective than the others? There are many criteria to look for, but this one is our favorite: the 4Ls of a lead generation strategy.

Made with Visme Infographic Maker

The 4 Ls of lead generation are a framework for understanding the different stages of the customer journey that potential customers go through before making a purchase. The 4 Ls stand for:

1. Lead Capture: This is the first stage of the lead generation process, where you capture the contact information of potential customers who have shown interest in your products or services. This could be through contact forms on their website, landing pages, or lead magnets such as eBooks or free trials.

2. Lead Magnets: Irresistible offers that encourage your customers to share their contact information. It can be a discount code, ebook , whitepaper , free trial, or anything your potential customers find interesting and valuable.

3. Lead Qualification/Scoring: Once you have captured leads, you must qualify them to ensure they fit your product or service well. You can do this by assessing the lead's needs, budget, and decision-making authority, among other factors, to determine if they are qualified prospects worth pursuing.

4. Landing Page Conversion: Standalone web pages designed for marketing or advertising campaigns. They aim to convert website visitors into leads by encouraging them to complete a specific action, like filling out a form with their contact information.

Your lead generation strategies should address these 4 Ls to convey your message to your customers in every stage of their journey.

We’ll discuss the seven lead generation strategies to help you grow your business. Also, we’ll provide the best lead-generation tactics for each strategy. Go through them carefully and understand how your business can leverage them to reach its goals.

1. Cultivate Irresistible Opt-in Opportunities

Use opt-in opportunities to encourage potential clients or customers to voluntarily share their contact information, usually in exchange for valuable content or offers. This is one of the best lead generation strategies to create a list of qualified leads who have shown an interest in your products or services.

To make your opt-in opportunities truly irresistible, consider incorporating some examples into your lead generation strategy:

Offer Content Upgrades

Offer exclusive, value-added content that complements a blog post or article. For example, if you've written a blog post about the employee onboarding process , provide a downloadable checklist or template like the one below that readers can access by providing their contact information.

When sharing this checklist online, you can go to Advanced Settings and turn on the “Requires Registration” feature. Whenever someone wants to access your checklist, they will need to input their name, contact and company information within the form.

Invite Them to Webinars

Host informative webinars or virtual events on industry-relevant topics. Encourage registration by highlighting the unique insights and actionable takeaways attendees will gain.

Need inspiration for hosting your webinar or online event? Watch the video below, where we talk with Morgan Ziontz, the Product Education Manager at Jotform Media. Get some insights into hosting webinars and take inspiration from how we do it.

Newsletter Sign-Ups

Create a regular, high-quality newsletter that offers industry news, tips and insights. Encourage prospects to subscribe by emphasizing the value they'll receive by staying up-to-date and informed on significant developments.

Delight your email subscribers with irresistible emails using Visme’s newsletter templates . The professional and customizable newsletter templates are perfect for all kinds of topics, themes and purposes.

So, all you need to do is grow your email list using Visme's newsletter sign up forms and then use the newsletter maker to handle the content creation part.

Offer a Sample of Your Products

Potential clients can try your product or service before purchasing. This allows them to experience the benefits first-hand and can encourage them to provide their contact information to access the trial or demo.

Here are some ideas:

• Free Trial: Provide a limited-time free trial of your product or service, so potential customers can use and test it before purchasing.
• Demo: Offer a live or recorded demo of your product or service that showcases its key features and benefits.
• Limited Version: Create a limited version of your product or service that potential customers can use for free but with limited features or functionality.
• Free Sample: Provide a free sample of your product or service, such as a trial-sized version or a sample of a digital product, to give potential customers a taste of what you offer.
• Freemium Model: Offer a free basic version of your product or service but with limited features or functionality. Customers can then upgrade to a paid version with more features.

Create a Sense of FOMO

Provide special promotions or discounts to prospects who opt-in to your mailing list. This can create a sense of FOMO and incentivize potential clients to share their information in exchange for a valuable deal.

FOMO is the acronym for Fear of Missing Out, and it’s a powerful marketing tool. When you provide special deals or offers exclusively to your mailing list subscribers, they’ll feel like they are missing out on something valuable if they don’t opt-in. This can create an urgency that prompts them to share their information with you.

Here’s an example of a B2B packaging business, Berlin Packaging, offering a 10% discount for the first order to those who opt-in for their email list.

Incorporating these irresistible opt-in opportunities into your lead generation strategy will create a strong foundation for building long-lasting customer relationships. Remember, the key to successful opt-ins is offering genuine value and compelling prospects to share their contact information willingly.

Build relationships with customers and drive sales growth

• Reach out to prospects with impressive pitch decks and proposals that convert
• Monitor clients' level of engagement to see what they are most interested in
• Build a winning sales playbook to maximize your sales team's efficiency

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2. Leverage Interactive Content for Engagement

Any digital media that actively engage users through participation or interaction, such as quizzes, surveys, calculators or infographics, is interactive content.

According to the Content Marketing Institute, 81% of marketers agree that interactive content is more effective than static content in attracting and engaging people.

Here are some types of interactive content that work well for lead generation:

Assessments and Quizzes

Create engaging assessments or quizzes that help potential clients determine their needs or evaluate their current strategies. These tools can provide personalized results and recommendations, positioning your company as a valuable resource.

Interactive Infographics

Develop visually appealing infographics that allow users to explore data, trends, or industry insights by interacting with the content. This can help demonstrate your expertise and showcase the value of your products or services.

Use Visme’s free online infographic maker to create infographics for your business. You’ll find various customizable infographic templates you can edit and download to make your own.

Use the AI image generator to create unique scenes and visuals for your infographics. Input a text prompt and let AI help you craft attractive layouts and compositions.

Watch the video below to learn more about creating interactive infographics using Visme.

Interactive Ebooks or Whitepapers

Enhance your long-form content with interactive elements, such as embedded videos, clickable charts, or interactive checklists. This can make your content more engaging and increase the likelihood that prospects will share their contact information to access it.

Use Visme’s templates to create ebooks and whitepapers that will wow your audience. Browse through Visme’s library of lead magnets , ebook and whitepaper templates and choose a suitable one.

Take advantage of the pre-existing content, eye-catching design elements and interactive features according to your needs. With Visme’s interactive features , you can create polls, quizzes, hotspots, clickable menus, hover effects, animations and much more. And Visme will preserve all this interactivity if you share your content online via email, shareable links or embed links for web publishing.

Get a head start on written content creation with Visme’s AI features. The Visme AI Writer , for example, can help you craft irresistible copy for ebooks and whitepapers. Prompt the AI to write specific sections, summarize your longer content or change the tone of voice.

Convince your prospective leads to connect with you by using captivating case studies . Share real-life proof about how your company has helped customers and clients solve their pain points.

A case study shares how a real client works with your product or service to improve their business. In a case study document, you show:

• The value of your product or service.
• The specific pain point the client struggled with before using your product or service.
• How your company helped solve that pain point.
• The goals, results and outcomes they achieved in the process.

Create a case study one pager easily with Visme using the intuitive drag-and-drop interface and millions of design elements on hand.

3. Harness the Power of AI and Automation

Give your lead generation strategy a significant competitive advantage by leveraging the power of AI and automation. Streamline and optimize various process aspects with AI to save time and costs.

Here are some key ways AI and automation can enhance your lead generation efforts:

Chatbots and Conversational AI

Integrate AI-powered chatbots on your website to provide instant support and assistance to potential clients. You can answer their questions and guide them toward relevant resources or conversion points.

For example, you can use an AI-powered CRM tool like HubSpot to perform many tasks like providing customer support, analyzing customer behavior, performing calculations and more.

AI language models like ChatGPT, Bard and others are set to make chatbots smarter and more efficient than ever before. Here’s a comprehensive guide to chatbot marketing that you can read to learn more.

Predictive Analytics

Analyzing historical data to identify trends and patterns using AI will enable you to make data-driven decisions and forecast future lead-generation outcomes. This can help you refine your marketing strategy and allocate resources more effectively.

Many advanced tools like Salesforce Einstein , Marketo and Visme can help you use predictive analysis and perform the below-mentioned tasks.

• Identify High-Quality Leads
• Optimize Marketing Campaigns
• Personalize Content
• Forecast Sales
• Improve Lead Nurturing

Automated Email Marketing

Email automation software can streamline your email marketing efforts by sending targeted, timely and personalized messages to your prospects based on their interactions with your content or website. This can help keep leads engaged and guide them through the sales funnel.

Here are some ideas for using automated email marketing for lead generation:

• Welcome Emails: When a new prospect subscribes to your email list or signs up for a free trial, send a welcome email to introduce them to your brand, product or service.
• Abandoned Cart Emails: If a prospect leaves items in their shopping cart without making a purchase, send an email reminding them of the items and encouraging them to complete the purchase.
• Lead Nurturing Emails: Send a series of automated emails to keep your leads engaged and informed about your product or service. Share valuable content, case studies, and customer testimonials to build trust and establish your authority in the industry.
• Upsell/Cross-sell Emails: If a prospect has made a purchase, follow up with emails that suggest complementary products or services they may be interested in.
• Re-engagement Emails: If a prospect has been inactive for a while, send a re-engagement email to remind them of your brand and encourage them to take action.

To ensure that your automated emails are personalized and relevant, segment your email list based on user behavior and preferences. And there are many automation tools available to help you implement an effective email marketing campaign, such as Mailchimp, ActiveCampaign, ConvertKit, GetResponse and various others.

Social Media Monitoring and Automation

AI-powered tools can analyze social media conversations and identify potential leads, allowing you to engage with prospects proactively. Additionally, automation tools can help you schedule and publish content, ensuring consistent and timely posting across your social channels.

Use Visme's social media scheduler to manage and automate your social media content. With this tool, you can design social media graphics , create an editorial calendar and publish content automatically across multiple channels, including Facebook, Twitter, LinkedIn and Pinterest.

This allows you to generate leads while building relationships with your audience through consistent messaging on all the major platforms.

Use this comprehensive guide on creating a social media calendar to learn more about it.

Here’s how you can execute these strategies by integrating Visme with customer relationship management (CRM) platforms like HubSpot and Salesforce.

Content Personalization: Integrate Visme with HubSpot or Salesforce to leverage the data stored in your CRM and create personalized visual content for your leads. This personalization can include their name, company, or other relevant information, making your content more engaging and increasing the chances of conversion.

Automated Lead Nurturing: You can automate your lead nurturing process by connecting Visme with HubSpot or Salesforce. For example, you can set up workflows that automatically send personalized visual content to leads based on their behavior, such as downloading a whitepaper or visiting a specific page on your website.

This targeted approach can help move leads from the top of the sales funnel to the bottom of the sales funnel more effectively.

Lead Scoring: Integration with HubSpot and Salesforce allows you to use lead-scoring algorithms based on interactions with your visual content. By assigning scores to leads based on their engagement with your Visme-created content, you can prioritize your sales efforts on those leads who are most likely to convert.

Enhanced Collaboration: By integrating Visme with HubSpot and Salesforce, your marketing and sales teams can work together more efficiently. For instance, marketing can create and share visual content, while sales can easily access and use it during outreach efforts .

This streamlined collaboration helps create a consistent brand experience and messaging for your leads.

Visme’s design collaboration features take your content creation process to the next level. You can give your team members access to a design project to review. They can pin annotations, point, circle or draw, and assign, reply to or resolve comments.

This gives your sales and marketing teams complete control over personalized content creation, making your lead-generation strategy more efficient.

Watch the video below to learn more about Visme’s collaboration features, or read this article about collaborative design .

The ability to integrate with other advanced tools and collaboration features has been a lifesaver for many of Visme’s users. Here’s what one of our customers Jaime Kelm, the Director of Business and Data Strategy at LAFC, has to say about it.

“I absolutely recommend Visme due to its dynamic functionality and ability to integrate everchanging media and digital technologies. That combined with a collaborative environment which empowers our team to be more efficient with time has been a huge plus.”

You can read the complete case study here

4. Master the Art of A/B Testing

A/B testing, or split testing, is a powerful technique that involves comparing two versions of a webpage, email, or other marketing material to determine which performs better regarding a specific goal, such as conversions or click-through rates.

A/B testing is one of the best ways to optimize your lead generation efforts and ensure you're utilizing the most effective strategies to reach and engage your target audience.

Here’s an example of a successful A/B testing by HubSpot . Their goal was to test the visual prominence and functionality of the search bar on their blog.

After running the test, they found a version that increased their conversion rate by 3.4% and the number of users who used the search bar.

Follow these simple steps below to approach A/B testing for your lead generation strategies:

Identify Your Testing Goals

Do you want to improve landing page conversions or boost click-through rates on CTA buttons? Clearly define the testing goal you are trying to achieve.

Test One Variable at a Time

To obtain accurate results, focus on testing a single variable (e.g., headline, button color, or form layout) in each A/B test. This will ensure that you can attribute any performance differences to the specific change you made rather than multiple factors that may have influenced the outcome.

Use a Large Enough Sample Size

To achieve statistically significant results, ensure that your test includes sufficient participants or data points. This may vary depending on the specific element you're testing and your website traffic or email list size.

Split Your Audience Randomly

Avoid bias and ensure accurate results by dividing your audience randomly and evenly between the two test variations. This will ensure that any differences in performance can be attributed to the variable being tested rather than external factors.

Run the Test for an Appropriate Duration

Give your test enough time to accumulate a substantial amount of data. Depending on your traffic or engagement levels, this could range from a few days to weeks. But avoid running it for too long, as external factors or changing audience preferences could influence the results.

Analyze and Apply Your Findings

Once your test is complete, analyze the results to determine which variation performed better. Use this insight to inform future marketing decisions and continuously optimize your lead generation efforts.

5. Refine your Approach with Remarketing and Retargeting

The most crucial thing about any online advertising campaign is engagement. Zero engagement means zero website traffic and conversion.

To avoid this pitfall, you can introduce retargeting in your ad campaigns, increasing your engagement by 400% .

Remarketing and retargeting are powerful techniques that involve re-engaging potential clients who have previously interacted with your brand or content but have yet to convert.

You can do this by using retargeting or remarketing lists. The first step is to create a cookie-based list of all prospects who have visited your website but did not convert. Then, start advertising on other websites related to your industry using Google AdWords and Facebook Ads.

Using a CRM like Salesforce, you can get information about past leads interested in your product or service. Now you can use this information to create future marketing materials to retarget those leads.

As mentioned, Visme integrates with HubSpot and Salesforce, making your retargeting process effective.

6. Design Engaging and Dynamic Forms

Forms are an essential part of any website’s user experience. They help you gather data from your potential clients and turn them into leads. Sometimes poorly designed forms can be the reason you cannot generate any leads at all.

Here are some ideas to help you create forms that will persuade your audience to sign up for your business.

Simple and Clear

The sign-up form should be easily readable and understandable. Use clear and concise language and avoid asking for too much information simultaneously. Also, try to keep the design minimalistic to keep the focus on the form itself.

Clear Value Proposition

Your sign-up form should clearly communicate the value that users will receive in exchange for sharing their information. This could be a free ebook, a webinar, or exclusive access to content.

Personalized Fields

Tailor the form to your audience and personalize the fields to collect the information that matters most for your business. Consider using progressive profiling to gather more information from leads over time gradually.

Mobile-Friendly

Make sure your form is optimized for mobile devices. Test the form on different devices to ensure it’s easy to use and filled out on mobile.

Compelling Call-to-Action

Use an action-oriented CTA that encourages users to sign up. Use action verbs like “Download Now” or “Register Today” to clarify what the user will get by signing up.

Trust Indicators

Include trust indicators, such as a privacy policy or security certification badges, to give users peace of mind when sharing their information.

Did you realize that almost every lead generation strategy relies heavily on sign-up forms? And for a good reason. Without these forms, you won’t be able to ask your audience to share their contact information.

But, for many years, most businesses have been using the same traditional-looking forms that may not have the potential to capture leads.

To solve this problem, Visme has introduced no-code forms you can use wherever you want. You can create interactive, high-converting lead forms , contact forms , email forms , email collectors , popup forms , feedback forms , and registration forms —without writing a single line of code.

Create beautiful lead forms that drive conversions in minutes! Sign up. It’s free

Just customize your form, include your branding elements and embed it on presentations, marketing materials, landing pages and more. Furthermore, you can integrate it with your favorite platforms, like HubSpot, Mailchimp, Salesforce and many others.

7. Optimize your Website for Conversion

Ensure your website is optimized to encourage users to provide their contact information. This can include strategically placing calls-to-action (CTAs) on your homepage, blog posts and other key pages and using attention-grabbing pop-up forms or exit-intent offers . Track and analyze user behavior to continuously improve your website's conversion rate.

For example, we use these eye-catching, animated, exit-intent pop-ups on our blogs to engage readers and ask them to sign up for our newsletter.

Here are some tips to optimize your website for lead generation:

• Create a Clear Value Proposition: Your website's messaging should clearly communicate what your business does, how you help your customers, and what sets you apart from your competitors.
• Use Strong Calls-To-Action (CTAs): Your website should have compelling CTAs encouraging visitors to take action, such as filling out a form or contacting you.
• Optimize Your Forms: Your forms should be easy to fill out and only ask for the essential information needed to follow up with the lead.
• Use Landing Pages: Create dedicated pages for specific campaigns or offers, optimizing them for lead conversion.
• Leverage Social Proof: Highlight customer reviews, testimonials, and case studies to build trust and credibility with website visitors.
• Optimize Your Website’s Speed and Usability: A slow-loading website or a confusing user interface can deter visitors and hurt your lead generation efforts.
• Implement SEO Best Practices: Use relevant keywords and optimize your website's content and meta descriptions to improve its visibility in search engines.

8. Conduct a Competitor Analysis and SEO Strategy

It’s crucial to know how the competition is conducting lead generation strategies so you can stay ahead. Conducting a comprehensive competitor analysis and formulating a robust SEO strategy can give your business a competitive edge.

Competitor Analysis

Before you can outperform your rivals, you need to understand them. Start by identifying your key competitors and analyzing their websites, content and online presence to gain deeper insight. Here are some good things to look at:

• Examine the type and quality of content your competitors produce.
• Identify gaps where you can provide more valuable and relevant information to your audience.
• Competitor keywords : Investigate the keywords your competitors are targeting. This can help you discover new keyword opportunities or identify niches where you can excel.
• Backlinks: Analyze their backlink profiles to pinpoint authoritative sources linking to their content. This can inform your outreach strategy.

SEO Strategy

Once you’ve assessed your competition, it’s time to build your SEO strategy. This should be a dynamic plan that evolves with search engine algorithms and market trends. Here are some key components to consider:

• Keyword research: Conduct in-depth keyword research to identify the most relevant and valuable terms for your business. Focus on long-tail keywords and consider voice search trends.
• On-Page Optimization: Ensure your website’s on-page elements, such as meta titles, descriptions and headers are optimized for your target keywords. Also, optimize content for user intent.
• Content: Develop high-quality content that addresses the pain points and questions of your audience. Regularly update and expand your content to remain competitive.
• Link building: Build a diversified and authoritative backlink profile. Reach out to industry influencers and partners for collaboration.
• Technical SEO: Regularly audit your website for technical issues, such as page speed, mobile-friendliness and structured data markup. Also, fix any issues to enhance user experience.
• Local SEO: If applicable, optimize your business for local search. Ensure accurate NAP (Name, Address, Phone) information across online directories.
• Analytics and Monitoring: Implement tools like Google Analytics to track your website’s performance. Continuously monitor and adapt your SEO strategy based on data.

Do you still have pressing questions about lead generation strategies? These FAQs have the answers you seek.

Q. What are inbound and outbound lead generation strategies?

Inbound and outbound are two types of lead generation strategies for your business. Here they are in detail:

Inbound focuses on attracting leads by creating and sharing valuable content, optimizing for SEO and building a strong online presence. It’s about making your business discoverable by people who are already interested in your products or services.

On the other hand, outbound involves proactive outreach to potential leads. Some methods include cold calling, email marketing and direct advertising. It’s more of a direct approach in which you initiate contact with prospective customers.

Q. How to use social media strategies for lead generation and brand awareness?

Here are some social media strategies and how you can use them for lead generation and brand awareness:

• Run targeted ads on social media channels where your audience is active to reach a specific demographic with compelling offers.
• Actively engage with your audience by responding to comments, messages and mentions to create a sense of community around your brand.
• Conduct webinars and Q&A sessions on platforms like Facebook, Instagram and LinkedIn Live to provide valuable information and engage with your audience in real-time. This will increase your brand’s visibility and generate leads through sign-ups.
• Share valuable content like blog posts, infographics and videos to pique interest and encourage users to click through to your website, where you can capture leads through forms and landing pages.
• Monitor social media conversations related to your industry, products or services. Engage with users seeking information or solutions in your field and gently nudge them to your offerings.

Q. What is a lead generation funnel?

A lead generation funnel is a systematic process that businesses and marketers use to turn potential customers into paying customers. It’s called a funnel because at the wide top is where you capture the majority of leads which then decanter down towards the thin end.

The funnel has three main sections:

• TOFU - Top of the funnel (target audience)
• MOFU - Middle of the funnel (potential customers)
• BOFU - Bottom of the funnel (new and existing customers)

The funnel also has stages that progress from top to bottom:

• Awareness: This is the top of the funnel, where the goal is to make people aware of your business and what it offers.
• Interest: In this stage, you want to pique the interest of those who have become aware of your brand.
• Consideration: At this point, leads are considering their options. You need to present offerings as a solution to their needs.
• Intent: As leads move further down the funnel, they express a clear intent to make a decision. They may request quotes, pricing information or more details.
• Action: This is the final stage where leads take action by making a purchase or signing up for a service or subscription.

Q. What makes lead generation effective?

Effective lead generation hinges on understanding your target audience’s needs, pain points and preferences. To sum it up all, you must offer compelling value to prospects, such as helpful content, exclusive offers or personalized solutions.

To make lead generation work effectively, use data and analytics to continually refine your lead generation strategy and focus on what works best.

Q. How do you generate leads organically?

To generate leads organically, you must attract potential customers through non-paid, inbound approaches. Some methods include content marketing, SEO and keyword optimization, social media marketing, referral programs, email marketing and guest blogging.

Supercharge Your Lead Generation Strategy with Visme

Keep your lead generation efforts from falling short. Embrace the power of Visme and its integration with CRMs to elevate your marketing and sales strategies , drive better results and unlock your business's true potential.

By taking advantage of Visme's personalization features, enhanced collaboration and robust reporting capabilities, you can create more engaging and impactful content that resonates with your target audience.

Also, Visme forms, designed to captivate your audience, can be a great help when persuading your target audience to provide their contact information. Beyond signup forms, you can whip up eye-catching and interactive lead forms , contact forms , email forms , email collectors , popup forms , feedback forms , registration forms and much more.

This will ultimately result in higher conversion rates, better-qualified leads and a more streamlined sales process.

We hope you enjoyed our selection of lead generation tips to optimize your efforts. Go ahead and sign-up for Visme’s lead generation form to streamline your lead generation process and attract high-quality leads.

Create attractive lead gen forms and close more sales with Visme

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About the Author

Raja Antony Mandal is a Content Writer at Visme. He can quickly adapt to different writing styles, possess strong research skills, and know SEO fundamentals. Raja wants to share valuable information with his audience by telling captivating stories in his articles. He wants to travel and party a lot on the weekends, but his guitar, drum set, and volleyball court don’t let him.

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How To Write a Product Description (Examples + Template)

Struggling to write compelling product descriptions for your store? Try these expert copywriting tips to inform, persuade, and boost your sales.

Ever dismissed product descriptions as unimportant? Assumed that as long as the information on your product page is accurate, you’re good to go? It’s time to think again.

Product descriptions are more than a summary of what you’re selling. Written correctly, they can boost your store’s conversion rate and make your products seem more valuable. The right words can even make customers happy to pay more.

Here’s how to make product descriptions work harder for your ecommerce business .

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What is a product description?

A product description is a piece of marketing copywriting that tells people what a product is and why it’s worth buying. Beyond a list of product details or features, descriptions tell a story about what makes a product special and persuade customers to make a purchase.

Product descriptions can vary in length, style, and format, and may be written in a brand’s unique voice.

What makes a good product description?

A well-crafted product description can significantly impact sales, customer satisfaction, and brand reputation by performing a dual purpose:

• It informs customers about product details, such as its features, uses, and benefits. This helps customers understand what the product is and how it works.
• It convinces customers of the product’s value. This is where the persuasive power of a product description comes into play. It answers questions like, “What problem does a product solve?” and “What makes it better than the competition?”

By addressing these points, a good product description paints a clear picture of a product’s value proposition . It highlights the unique benefits and advantages that set a product apart from its competitors.

Good product descriptions move buyers through a sales funnel , turning them from interested browsers to motivated buyers, making them more likely to hit the Buy button.

How to write compelling product descriptions that sell

Many online stores list the features of their products and call it a day. While clear information about your items is important, you also need to tell people how a product can help them. 

Let’s look at how you can create descriptions that capture your product’s value:

• Speak to your ideal customer
• Highlight benefits, not features
• Avoid generic phrases
• Support superlatives with facts
• Feed customers’ imagination
• Tell your product’s story
• Use sensory language
• Add social proof
• Make descriptions scannable
• Set and measure KPIs

1. Speak to your ideal customer

When product descriptions are written with a broad audience in mind, they can become vague and fail to resonate.

To make your descriptions engaging, speak directly and personally to your target audience. Anticipate and answer product-related questions as if you were having a one-on-one conversation, using language and terminology that resonates with your ideal customer. That includes using the word "you."

Take a look at how The Oodie , an apparel retailer, harnesses this approach in the product description for its I Love Plants Oodie.

I Love Plants Oodie product description:

“Can’t stop buying plants? Unbeleafable. Don’t worry—us too! Cover yourself in your favourite obsession in our NEW I Love Plants Oodie! For every I Love Plants Oodie sold, one tree is planted across the world.”

When writing product descriptions for your ecommerce business, start by visualizing your ideal customer. What kind of tone do they appreciate? What vocabulary are they familiar with? Are there certain words they dislike? What questions might they have?

Think about how you would communicate with your ideal customer if you were selling your product face-to-face in a physical store. Then, try to incorporate that language into your ecommerce site. This approach can help create an online conversation that resonates more deeply with your customers, making them feel understood.

2. Highlight benefits, not features

While it’s natural to be excited about the unique features of your products, potential buyers are more interested in how these features will benefit them. They want to understand how your product will solve their problems or enhance their lives.

Writing an effective product description, therefore, requires highlighting the benefits of each feature—addressing any uncertainty or cognitive bias around the helpfulness of your product. A good example of this approach comes from Dr. Squatch , a company that sells natural soaps for men.

Pine Tar soap product description:

“Made with real pine extract, this all-star bar is as tough as a freshly cut bat. A true MVP of the shower, this heavy-hitter knocks out grime with its gritty composition and ultra-manly, woodsy scent. Toss in the exfoliating oatmeal and the super-soothing shea butter, and you’ve got a bullpen of natural ingredients that will strike out any stink.”

Dr. Squatch’s product page places the ingredients list of its Pine Tar soap on a hidden tab, choosing instead to lead with a description, which paints a vivid picture of the experience of using the product.

The description suggests that the soap performs its function (to clean) in a way that’s specifically suited to its target customer (men looking for a natural yet heavy-duty bathroom product). 

When writing product descriptions, consider the benefits of each product feature. How can your product make your customers’ lives better, easier, or more enjoyable? What problems does your product solve? Remember, you’re not selling a product; you’re selling an experience.

Dr. Squatch’s description also uses a brand-relevant extended metaphor (baseball) and overtly masculine adjectives (“tough,” “woodsy,” and “gritty”) to appeal to its target audience. Fine-tuning your copywriting in this way can help your product resonate.

3. Avoid generic phrases

When you’re unsure what to say about a product, writing descriptions can get challenging. It’s tempting to resort to general, overused phrases such as “effective” or “high quality.” However, clichés fail to impress potential buyers. They’ve heard these claims before, and they don’t provide unique or persuasive information about your product.

To avoid banalities, be as specific as possible in your copywriting.

Take Beardbrand , for example. Instead of making broad claims about the effectiveness of its products, it provides detailed reasons why its Best Sellers Bundle is so popular.

Beardbrand Best Sellers Bundle product description:

“ A do-it-all beard wash, hair shampoo, face wash, and body wash in a massive 14 oz. bottle. Formulated with hydrating, coconut-derived surfactants, this wash is gentle enough for your beard, hair, and face yet strong enough to wash everywhere else.

“Life is hard; soften up with this do-it-all beard and hair conditioner featuring an ultra-moisturizing punch of coconut oil and shea butter. Utility Softener doubles down as a hydrating shave lotion that helps reduce razor burn and irritation.

“An award-winning blend of jojoba, abyssinian, castor, and babassu oils makes Utility Oil the only oil you’ll ever need. Use this lightweight, moisturizing blend as a beard oil, hair oil, skin moisturizer, face serum, and pre/post-shave oil.

“Finish off your grooming routine with Styling Paste — a medium hold, satin finish styling aide for hair and beard. It locks in your look while leaving hair soft, flexible, and touchable for a natural, flowing, and reshapable style.”

Detailed descriptions like these serve multiple purposes. First, they add credibility to your products. By explaining the specific benefits of each product, you show potential customers that you know your products well and believe in their value.

Second, detailed descriptions help customers visualize how they’ll use the products. By painting a clear picture of the product experience, you help customers understand exactly what they’re buying and why it’s worth their investment.

Lastly, detailed product descriptions build trust. When you can speak with authority about the granular details of your products, customers are more likely to trust your brand.

💡 Once a product description has enticed a customer, Beardbrand uses a subscription model to generate recurring revenue from them.

4. Support superlatives with facts

Superlatives can sound insincere in product descriptions—unless they are substantiated with clear evidence. If you claim your product is the best, the easiest, or the most advanced, you need to provide specific reasons why.

An example of this product-writing technique can be seen in the product description for Casper’s Wave Hybrid Snow mattress .

Casper Wave Hybrid Snow mattress product description:

“Our most supportive mattress paired with Snow Technology for continuous cooling all night long. Here’s how The Wave Hybrid Snow unlocks your deepest and coolest night’s sleep—for even better tomorrows:

“Foam is divided into continuous ergonomic zones to provide maximum support and spinal alignment. Our most advanced solution to nighttime overheating keeps you 6° cooler all night.”

While Casper makes the bold claim that its product can unlock your deepest night’s sleep, it backs up the rhetoric with factual evidence. The product description explains how “Casper Labs testing” has verified mattress performance. Additionally, Casper offers a 100-day free trial period to show confidence in its product and allow customers to verify the claim for themselves.

If your product really is the best in its category, provide specific proof. Otherwise, tone down your product copy —or quote a customer who can provide a positive subjective opinion.

5. Feed customers’ imagination

Research proves that physically touching a product in a store can create feelings of ownership and increase the likelihood of a purchase.

So, how can you recreate that effect online, when your customers can’t physically interact with your products? High-quality product photography and videos can help—but there’s also a powerful ecommerce copywriting technique to increase desire: let your reader imagine what it would be like to own your product.

Notice how Todd Snyder applies aspirational content, in the form of a tagline and hero image, to promote its Spring clothing collection.

Clothing collection tagline:

“Dreaming of the Amalfi.”

Todd Snyder transports website visitors to the Amalfi Coast in Italy, a place associated with luxury, chill vibes, and classic style. The image helps link Todd Snyder’s clothing collection to the dreamy lifestyle you’d find in this famous Italian spot.

To practice this copywriting technique, start a paragraph with the word “Imagine” and finish it by explaining how your readers will feel when they own your product. Then, use what you’ve generated to write an aspirational tagline in your brand’s voice.

Let’s say you’re selling an espresso machine called the Barista Pro. First, you might create this imagined scenario:

Imagine stepping into your kitchen, the sun peeking through the windows. You pull a perfect cup of coffee from your Barista Pro and experience the rich aroma of a freshly brewed latte. You feel satisfied and energized.

From that scenario, you can craft a product tagline:

Start each day with an extra shot of joy.

6. Tell your product’s story

One effective way to create engaging product descriptions is to tell the story of your product. A well-crafted narrative can make your product more relatable and memorable, helping it stand out in a crowded marketplace.

A product’s story can include the inspiration behind its creation, the challenges faced during its development, or the impact it has had on customers since launch.

When crafting a product story, consider the following:

• What inspired the creation of the product?
• What challenges were faced during development?
• How does the product reflect your brand’s values or mission?
• What impact has the product had on customers’ lives?

7. Use sensory language

Sensory language refers to words that describe how we experience the world: how things taste, smell, look, feel, and sound. By using sensory words in your product descriptions, you can help customers imagine what it’s like to own your product.

When you use sensory language in your product descriptions, you’re not just making your products sound more appealing—you’re also engaging more of your customers’ brains. A recent study has shown that social media influencer posts can generate higher engagement when they contain sensory words like “crumble” and “juicy.”

Another study revealed that exposure to tactile verbs (e.g., “touch”) can prime your brain to react as if you’re actually touching an object.

When writing your own product descriptions, think about how your product engages the senses. Whether it’s the “crisp” sound of a new keyboard, the “smooth” feel of a luxury fabric, or the “bright” flavor of a fresh fruit, sensory language can make your product descriptions more engaging.

8. Add social proof

When potential customers are unsure about buying a product, they often look for advice from trusted sources. While you can provide reassurance through high-quality product descriptions and other on-page tactics, you can’t be a neutral third-party.

This is where customer reviews and industry testimonials come in. Social proof is the idea that people are influenced by others’ actions or opinions. Examples of social proof include a comments section, customer reviews, quotes from professional critics and review sites, or mentions from mainstream newspapers and industry magazines.

Athletic wear brand Gymshark includes detailed customer reviews on each product page. They go beyond a traditional star rating system by including six relevant and easily understandable review criteria, such as “comfort” and “squat proof.”

Asking customers to review specific product features is a simple, effective way to show that you understand what your customers care about.

If you don’t have enough customers to host an active review section, consider allocating some of your marketing budget to sponsored content about your product in a relevant, well-known publication.

At the very least, you can include images of people using your products to create the impression that your product is popular and trusted. Seeing others use and enjoy a product can reassure potential customers that they’re making a good choice.

9. Make descriptions scannable

Does your website design encourage visitors to read your product descriptions?

Consider how Kettle & Fire presents its product information. The brand uses eye-catching icons, simple dropdown tabs, and bullet points to make the content easy to scan.

Visitors can quickly scroll through the page and understand pricing, key benefits, ingredients, usage recommendations, customer reviews, and the brand’s values, all within a few seconds.

Kettle & Fire also organizes information based on what customers care about most. Different categories of information are separated by contrasting background colors, providing an instant visual guide.

Keeping your product descriptions clear and easy to scan makes them more reader-friendly and appealing to potential customers.

Here are some visual ideas to make your descriptions more scannable:

• Use headlines: Grab your visitor’s attention with compelling headlines.
• Use bullet points: Break up information into easy-to-read bullet points.
• Use white space: Don’t be afraid of white space. It can make your content easier to digest.
• Use a readable font size: Using a bigger font size can improve readability.
• Use high-quality product images: Well-designed and placed images can convey a lot of information quickly.

10. Set and measure KPIs

The aim of a product description is to convince a shopper to buy. But how can you tell if your descriptions are doing their job?

Here are some common key performance indicators to monitor on your product pages. They can indicate whether your product descriptions are working:

• Conversion rate tells you how many page visitors you converted into leads or customers.
• Cart abandonment rate shows how many shoppers put an item in their cart but left without buying. All stores deal with cart abandonment, but if this KPI is poor, your product descriptions and checkout process may need some work.
• Return rate highlights how many products are being returned . If it’s high, it could mean that your product descriptions or images aren’t accurately representing your products.
• Support inquiries . If you’re getting lots of questions about a product through email or a live chat feature, it could mean that the product description isn’t clear.
• Organic search engine rankings directly correlate with the amount of traffic entering your website. Good product descriptions help with search engine optimization and make your products show up in search results, leading to more visitors and sales.

Once you’ve picked which KPIs you want to watch, consider running some tests to see if you can optimize your product descriptions. A popular type of test used to iterate descriptions is A/B testing . This involves making a new version of your product description and serving it to a subset of your audience, allowing you to compare the performance of each version in real time.

You can run multiple A/B tests to fine-tune your product descriptions, until they are fully optimized for your KPIs. Try an app like OptiMonk to run tests on your Shopify store.

Product description template

Even if you’re using AI to write great product descriptions , you need to consider the features and benefits of each product individually. Every product serves different needs, and every set of potential customers has distinct buying triggers. 

That said, it’s possible to take a similar approach to writing product descriptions across your store, by developing a product description template containing open-ended prompts. 

Try developing a template with two sections: a brainstorming section followed by a draft description section.

Product description brainstorm

Answer these questions for each of your products to develop unique, relevant information that you can craft in to a product description:

• Who’s the ideal customer for this product? Knowing who your product is for is foundational to writing a good description.
• What are the products’ basic features? Collect dimensions, materials, functions, care instructions, and other factual details about the item.
• When should the product be used? List the intended use cases for your product. Highlight the ideal scenarios for when a customer should use your product.
• What makes the product special? Think about the unique benefits of your product and why it’s better than similar offerings from competitors. 

Product description draft

Once you’ve collected your product information in a document, use the following template to draft your product description.

• Write an attention-grabbing product title: Keep your copy short and simple while communicating a product use or benefit. For example, if you’re selling a patterned yoga t-shirt, you could call it the Fleck Studio Shirt.
• Craft a short paragraph: Turn your product information into an entertaining description that tells a clear story. For example, you could describe a scene in which your product is being used.
• Create a bulleted list: Add a section that lays out product features and materials.
• Include social proof: Deploy a product review app to capture customer reviews on your product page and integrate any customer feedback that already exists on search engines or social media platforms. 

Get your free ecommerce copywriting template

Want to write compelling copy that convinces your website visitors to click, sign up, or buy? Master high-conversion copywriting and increase your sales with our easy-to-follow framework.

Product descriptions are always worth the effort

Writing product descriptions for your online store isn’t about listing features. It’s a chance to connect with your target customers and show them exactly how a product fits into their lives.

Taking time to share your enthusiasm about a product’s backstory, design process, and thoughtful details proves you’re excited about your store’s items—making it more likely your customers will get excited, too.

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Product description FAQ

How do you write a product description statement.

To write an effective product description, follow these steps:

• Know your audience: Understand who your ideal customer is and what they care about. Use language and terminology that resonates with them.
• Highlight benefits, not features: Explain how your product can solve a problem or enhance the customer’s life.
• Use sensory language: Describe how the product feels, smells, sounds, tastes, or looks to help customers imagine owning or using it.
• Tell a story: Share the inspiration behind the product or its impact on customers to make it more relatable and memorable.
• Avoid clichés: Be specific and avoid overused phrases.
• Include social proof: Add customer reviews or testimonials to build trust and credibility.
• Make it scannable: Use bullet points, subheadings, and white space to make the description easy to read.
• Include a call to action: Encourage customers to make a purchase or take the next step.

What is the purpose of a product description?

Product descriptions have two purposes: to inform and persuade potential customers. Product descriptions inform readers by detailing a product’s features, helping them understand use-cases and value. Simultaneously, they persuade readers by showcasing a product’s benefits and solutions, compelling them to purchase.

What needs to be in a product description?

A product description should clearly highlight the key features and benefits of your product to attract customers. You should make it engaging by using persuasive language that speaks directly to their needs and desires.

What is a good product description format?

A good product description starts with an attention-grabbing product title, followed by a brief paragraph telling a story about a product’s value. Next, include a bulleted list of product features and details for easy scanning. Add customer reviews for credibility, and finish with a compelling call to action .

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Influencer Marketing

What is influencer marketing: An influencer strategy guide for 2024

Learn about the evolving world of influencer marketing in this guide from understanding the types of influencers to crafting effective strategies.

Reading time  13 minutes

Published on  June 6, 2024

Table of Contents

• Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers who foster authentic connections and influence purchase decisions and brand reputation.
• Understanding the types of influencers, from mega to nano, is crucial for brands to choose the right partners. The types of influencers you choose to partner with will determine the reach, engagement and ROI you get.
• Common influencer marketing mistakes to avoid include failing to define clear goals and expectations, prioritizing follower-count over engagement, neglecting influencer research and sharing unclear briefs.

Influencers are here to stay. According to a Q3 2023 Sprout Pulse Survey, more than 80% of marketers agree that influencers are essential to their overall social media strategy.

But the world of influencer marketing is constantly evolving.

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers, whereas now, social media influencers are abound across all social networks. Their followings may vary in size, but these influencers pack a punch. Their tight-knit communities foster authentic connections and influence purchase behaviors, leading to higher brand engagement and ultimately, sales.

However, working with digital creators and influencers needs a well-planned and strategic approach. And this guide aims to help you navigate it. Read on for tips on how to build an effective influencer marketing strategy, what mistakes to avoid and how to find the right influencers for your brand.

Download the 2024 Influencer Marketing Benchmarks Report

What is influencer marketing?

Influencer marketing is a social media marketing approach that uses endorsements and product mentions from influencers. These individuals have a dedicated social following and are viewed as experts within their niche.

Influencer marketing works because of the high trust social influencers have built with their following over time. Recommendations from these influencers serve as a form of social proof to your brand’s potential customers.

Types of influencers: By size and reach

Partnering with an influencer with millions of followers might sound like a dream come true but they may not be the best fit for your brand.

Some social media influencers have large, broad audiences spanning across several demographics. Others boast smaller but more targeted and engaged communities.

Knowing what each type of influencer can offer you in terms of reach, range, cost and engagement is key to choosing the right ones for your brand.

Let’s take a deeper look at the various types of influencers out there:

Mega or celebrity influencers

These influencers have a massive following of over 1 million and often include famous actors, musicians, athletes and other public figures. Their celebrity status allows them to captivate a diverse audience, making them ideal for large-scale brand awareness campaigns. Think: Cristiano Ronaldo .

Mega influencers can give your brand unparalleled exposure, but partnering with them can be incredibly expensive. Plus, since their audience is often broad, their engagement rates may not be as high as influencers with smaller, more niche followings.

Here are some businesses that might benefit from working with mega influencers:

• Large enterprise corporations that have the budget and resources
• Brands targeting a broad audience with varying characteristics
• Luxury or high-end brands that want to create a sense of exclusivity

Macro-influencers

With a following that typically ranges from 100,000 to 1 million, macro-influencers are established personalities within their respective niches.

These influencers have earned their reputation through consistent content creation and engagement over time, and are now thought leaders in their niche .

Macro-influencers offer a more targeted approach compared to celebrities, as their followers usually share common interests. Collaborating with macro-influencers can provide your brand with substantial reach, but it may still be relatively costly depending on your budget.

Here are some examples of brands that might work with macro-influencers:

• Startups seeking rapid exposure, growth and credibility (e.g., Canva )
• Nonprofit organizations looking to raise funds and awareness
• Hotels and airlines targeting a specific but large audience

Micro-influencers

With 10,000 to 100,000 highly engaged followers, micro-influencers are the rising stars of influencer marketing. These influencers typically have a strong presence on specific platforms, like Instagram, YouTube and TikTok.

Marketers love working with micro-influencers as they captivate a niche, passionate audience with their creative content, relatable recommendations and genuine interactions. They’re also more affordable than larger influencers.

Nano-influencers

Nano-influencers have between 1,000 to 10,000 followers. These influencers often have a strong connection with their audience, thanks to the close-knit community they’ve built and their personable content.

While they offer a smaller reach, nano-influencers can be excellent partners for businesses who want to target specific communities and demographics without breaking the bank. In fact, per the latest Influencer Marketing Hub data, 44% of brands prefer to partner with nano influencers in 2024, compared to 39% in 2023.

There are many reasons for this, namely, since nano-influencers work on a small scale, they dedicate more time and effort to individual partnerships. This means more tailored content for your brand and personal relationships within niche communities. They are perfect for businesses such as:

• Local businesses targeting specific communities, cities or regions
• Small businesses with limited budgets that want to run cost-effective campaigns
• Artisan, home-based or speciality food businesses reaching a niche audience interested in their one-of-a-kind products

Why use influencer marketing?

Influencer marketing can be an incredibly powerful marketing tool for you, and brands are already using it to their advantage, as these influencer marketing examples show.

According to The 2024 Influencer Marketing Report , almost half of all consumers (49%) make purchases at least once a month because of influencer posts; and almost all consumers (86%) make a purchase inspired by an influencer at least once a year. Not surprisingly, the influencer marketing industry is expected to grow to $24 billion in 2024 as indicated by the Influencer Marketing Hub's latest research.

Here are more reasons why you should add influencers to your marketing mix.

Increased brand awareness

Collaborating with an influencer draws a wider audience to your brand. By featuring your brand in their content, influencers introduce it to new audiences who may not have been familiar with it. Also, the trust influencers hold with their followers enhances your brand's reputation and credibility and boosts market awareness.

Precise audience targeting

Influencer marketing helps brands with precise audience targeting by connecting brands to influencers whose followers align with the brand's target demographic. This ensures their message reaches the right audience and is delivered from a perspective that resonates with the audience, making the campaign more effective.

Higher conversions

Social proof is a powerful factor in the likelihood of making a purchase after seeing an influencer campaign, because it helps sway undecided consumers in your favor. Similarly, influencers often share interactive content such as giveaways, challenges and live sessions that drive engagement and prompt actions like making purchases or signing up for deals. They also share exclusive discount codes or special offers making it easy to track conversions directly linked to their promotion.

Building trust and authenticity with your audience

Influencers build trust with their followers by sharing personal experiences and opinions that resonate with their audience, making them more relatable. They further increase their credibility by being open about brand partnerships and only promoting products they genuinely support.

Plus, their seemingly unscripted content contrasts with traditional advertisements, making it sound authentic and spontaneous, which fosters personal connection with followers. This trust is further reinforced by how they respond to comments, making their audiences feel valued and heard, thus strengthening the bond. All this combined, helps influencers drive higher conversion rates for brands.

How to create an influencer marketing strategy in 5 steps

While Instagram influencer marketing is a well-known strategy, other platforms like TikTok , YouTube and Snapchat resonate increasingly well with different demographics.

Like any marketing tactic, an influencer program takes thoughtful planning. Here are key factors to consider while developing your influencer marketing strategy.

1. Find influencers and understand their payment structure

Finding the right influencer for your brand is the first step to building a successful influencer marketing strategy. You must invest time in market research to understand your audience’s preferences and choose the right platform to engage them with an influencer collaboration.

This is especially important because each network caters to a specific audience. For example, beauty and fashion brands shine on Instagram and YouTube, while the video game industry dominates Twitch.

Here are some factors to consider when searching for influencers:

• Does the influencer already post about similar topics related to your service?
• Are they legit? Scroll through their feed and click through on posts. A poor engagement ratio to follower count and spam-like comments are signs of a fake account or fake followers.
• Have they worked with similar brands before? Depending on what type of influencer you’re looking for, a seasoned one will be able to show you a press kit that contains a portfolio of their work.

Social listening can assist you in identifying where people are discussing your industry and brand, and to find influential voices within your industry on each platform.

40 Unique Ways To Use Social Listening To Make An Impact On Your Business

Similarly, focus on the type of influencers you want, and plan for their pricing . Whether it’s celebrities with massive followings or micro-influencer s with less than 2,000 followers, do your due diligence because that will determine your budget.

Compensation varies based on platform, influencer types and types of influencer collaborations, so think about the expected ROI of your social influencer marketing campaign. How will you measure the impact of influencer posts on your overall marketing goals? For instance, compare how you would budget for a video production firm creating an ad versus an influencer creating a video. Resources like this Instagram influencer rate map can help you estimate influencer costs based on audience size and industry.

2. Set a budget and management strategy

The next step is to create an influencer marketing budget.

Use an influencer marketing budgeting template to manage your expenses and strategically allocate resources to high-value partnerships. Be sure to account for the time needed to plan, execute and review your influencer program because, unlike automated ad strategies, influencers often juggle multiple partnerships, requiring a more hands-on approach from you.

If your budget allows, consider establishing an ambassador program to diversify and enrich your content. Similar to Fujifilm , which uses ambassadors for new product launches and to highlight new product features.

Whether you engage an influencer marketing agency or not, investing in an all-in-one influencer marketing software is a good idea, helping you sift through suitable influencers, manage pricing negotiations and review and approve content.

3. Decide on campaign goals and messaging

To ensure your influencer strategy succeeds, focus on your campaign's goals and needs. Determine whether you want to reach a new demographic, introduce a new product or highlight your brand values through influencers. Also, explore influencer trends to see what’s resonating in your industry.

Your message is as crucial as your goal. And since influencers target specific audiences, refining your campaign messaging is important for effective content.

Influencer content is typically more conversational and personal, which helps differentiate it from brand-driven or sales-oriented posts. But while it’s important to preserve an influencer’s creativity and uniqueness, ensure their content aligns with your brand values.

4. Establish influencer outreach: How to contact influencers

Your outreach will depend on the type of influencer you’ve chosen. For example, celebrities and macro influencers often work through agencies, so you might have to connect with an agency to reach them. Some may also list their contact information for business inquiries in their bio and have a website that denotes brand partnerships.

For example, Summer Rayne Oakes has a multi-channel presence, which is a perk for her brand partners.

For micro-influencers, you could reach out directly in a private message via their social platform.

5. Review and refine your strategy

It’s important to refine and review your strategy so you’ll be more successful with each campaign going forward. Having predetermined milestones where you’ll measure progress can prove very helpful in this.

While these tips serve as a guide to help you craft a well-planned strategy, it's crucial to be aware of common mistakes to avoid in influencer marketing. We’ll dive into those, next.

Influencer marketing mistakes to avoid

Influencer marketing can be highly rewarding — if done right. Sidestep these potential pitfalls to ensure smooth influencer collaborations and successful campaign outcomes.

Failing to define clear goals and KPIs

First things first, know why you’re doing this in the first place. Partnering with an influencer is a big deal — you need to be clear about the purpose and goals of your campaign.

Here are a few ways setting goals in advance can help you:

• Choose the right influencers: Defining goals helps you identify the specific characteristics and qualities you need in an influencer to achieve those outcomes. For example, if your goal is to increase brand awareness, you can find influencers who have a strong presence and reach within your niche.
• Define and measure success: What does success mean to you? Is it the number of impressions, post engagement or the amount of traffic coming to your website? Define which KPIs and metrics to track both during and after the campaign to assess how well your influencer campaign is performing.
• Keep everyone on track: Setting clear goals ensures that both the brand and the influencer are working towards a common purpose. This facilitates effective communication and constructive feedback, saving everyone’s valuable time.
• Hold influencers accountable: Establishing clear expectations and performance benchmarks makes influencers feel responsible. They know the results they need to provide and will focus on creating content that aligns with those goals.

Prioritizing follower count over engagement

A large following doesn't always mean high engagement. It’s entirely possible an influencer has millions of passive followers but very low engagement.

Instead, partner with influencers with an engaged and loyal audience. A handful of people who trust the influencer are more valuable to your brand than thousands of indifferent followers unlikely to convert.

Look at the influencer’s engagement metrics, comments and interactions, as well as past results for other brands to gauge their level of influence and likeability.

Neglecting to research the influencer

Choosing the wrong influencers, including fake influencers , can cost your business valuable time and money. But this hasn’t deterred marketers, with 60% of marketers intending to increase their influencer marketing budget over 2024, the Influencer Marketing Hub states.

An easy fix is to properly research the influencer of your choice, before signing a partnership. Vet influencers and evaluate their influencer media kit to ensure they share your vision and complement your brand’s personality.

Here are some key areas to look into when researching influencers for your brand:

• Audience demographics: Study the influencer's followers to ensure your campaign reaches the right audience. Analyze factors like age, gender, location and interests (e.g., Millennials who identify as women) to determine if they are likely to become your customers.
• Interactions, voice and content: Look at the influencer’s engagement rate, the tone of voice they use and the type of content they create. For example, if your brand has a playful, casual image, partnering with an influencer known for their formal, business-oriented content might not be the best fit.
• Authenticity and influence: Forced partnerships can appear insincere and hurt both your campaign and brand image. Collaborate with influencers who genuinely love your brand and products. Their followers trust them for a reason and you don't want your brand to get in the way of their (and your) credibility.
• Experience with branded content: Has the influencer worked with other brands in the past? Have they ever worked with your competitors? Carefully scrutinize their content to spot any red flags and gauge the value they can provide.

Writing poorly constructed briefs

Crafting well-structured briefs is key to maximizing your influencer marketing campaigns. A good social media campaign brief equips influencers with the details and resources they need to represent your brand effectively, without being overly restrictive.

Here’s a quick rundown on what to include in your brief:

• What is the main goal of your campaign? What are you hoping to achieve?
• What is your company’s background? What is your brand and what product/s are you selling?
• What are your product’s key benefits, features and differentiators?
• Who is your target audience? Include an audience persona if you have one.
• What does your budget look like for this campaign?
• Do you have a timeline in mind?
• Do you want the influencer to use your brand assets? Provide them with your logo, colors and fonts if necessary.

Don’t forget to inform influencers of any words or ideas to avoid in their content. For example, if you’re an eco-friendly brand, let the influencer know that sustainability is a core value and they should avoid using plastic and other such products in their content.

Restricting the influencer's creative freedom

While comprehensive briefs are important, there’s such a thing as too much information.

Avoid going overboard with your guidelines. You don’t need to dictate the influencer’s exact words or actions. Doing so can stifle the influencer's creative freedom, resulting in content that looks scripted and inauthentic.

Some brands also make the mistake of micro-managing every aspect of the content creation process. For example, you don’t need to vet multiple drafts just before they go live.

Remember, influencers are the experts in creating content their audience loves and trusts. Your brand just needs to support them with resources they need to create great content for effective influencer marketing.

Not setting expectations upfront

Establishing clear expectations beforehand enables a smooth, productive collaboration. The result? A successful campaign aligned with your goals.

Make sure you agree on the following items in advance:

• Timeline and deliverables: Clearly outline the campaign timeline, including start and end dates, as well as any deadlines for content submission and publication. Also, specify the required deliverables, such as the number of posts, stories or videos the influencer needs to create.
• Payment and terms: Agree on the payment structure, whether it's a one-time fee, ongoing retainer or performance-based compensation. Discuss the payment schedule and any additional terms, such as bonuses for exceptional performance or penalties for missed deadlines.

Focusing on the wrong metrics

Influencer marketing can offer more benefits to your business than merely boosting sales. Fixating only on conversions and revenue data can mislead brands into thinking their campaigns are not working.

Here are some other metrics to consider when measuring the impact of your campaigns:

• Engagement metrics: Evaluate likes, comments, and shares to understand content resonance and audience interaction.
• Brand awareness metrics: Measure views, clicks and website traffic to gauge campaign reach and audience interest.
• Follower growth: Track new followers to determine influencer impact on brand visibility and audience expansion.
• Inbound leads: Track the number of inquiries and messages your brand gets to analyze the campaign’s impact on inbound lead generation.

How to track influencer marketing campaigns

There are a few ways of measuring the success of your campaign.

If you want to keep a pulse on the content your influencers are creating and interacting with, you can create a specific branded hashtag, like #SproutPartner. The Sprout Social Smart Inbox makes it easy to see what’s being talked about with specific hashtags, or to watch for mentions of specific keywords .

Use Sprout’s reporting feature to tag and track campaign-related posts. You can also compare how each post is performing and view metrics such as post engagements, clicks and impressions.

Similarly, if you’re aiming for more sales, giving out affiliate codes or tracking links will help you measure the revenue generated from influencers.

Create a successful influencer marketing strategy for your brand

It’s clear—influencers are the new wave in marketing. However, the influencer marketing world is constantly evolving, and in five years may be drastically different from today.

While working with influencers has unique considerations, setting up a campaign is the same as most marketing campaigns: research, set a budget, determine goals, find your influencers, and review and revise. Once you’ve got a hold of the rhythm, creating different influencer marketing campaigns to meet your brand’s various needs will become second nature.

If you need more resources for your team on running influencer campaigns, check out our ultimate guide for running successful social media campaigns .

Influencer Marketing FAQs

The three R’s in influencer marketing strategy are relevance, reach and resonance.

• Reach alludes to the number of followers the influencer has and the people they can potentially reach with their content.
• Relevance is how well the influencer’s content aligns with your brand voice, target audience and marketing goals.
• Resonance is the level of meaningful interactions and connections the influencer’s content creates with their followers, which translates to greater audience loyalty.

An influencer marketing strategy needs meticulous planning. Here are five things you need to keep in mind to ace it.

• Find influencers and understand their payment structure
• Set a budget and management strategy
• Decide on campaign goals and messaging
• Establish influencer outreach process
• Review and refine your strategy

Social media influencers collaborate with brands to promote products or services to their followers through sponsored posts, product reviews and endorsements. In doing so, they help shape consumer opinions and purchasing decisions.

Additional resources for Influencer Marketing

• Influencers
• Social Media Strategy

Influencer pricing: how much influencers really cost

• Social Media Content

UK Food influencers redefining taste for your brand

Influencer marketing trends across industries

Spotlight on UK beauty influencers for your brand

An Influencer Marketing Toolkit to Kickstart Your Strategy

Influencer relationships (with consumers & brands) are evolving—what does that mean for marketers?

11 best influencer marketing tools you need in 2024

UK fashion influencers redefining style

• Future of Marketing

The rise of virtual influencers: are they here to stay?

Elevate Your Next Campaign With This Influencer Marketing Brief Template

Powerful UK fitness influencers for your next campaign

Find UK TikTok Influencers for your brand

24 Top YouTube influencers to check out in 2024

• Social Media Analytics

8 top influencer analytics tools to boost your campaign ROI in 2024

The benefits of influencer marketing (+ what the C-Suite cares about)

Rethinking the influencer-brand relationship

10 metrics to track influencer marketing success in 2024

How to find influencers for your brand’s marketing campaign

How B2B influencer marketing will grow your brand

16 influencer marketing platforms to boost your campaigns in 2024

Mastering Instagram influencer marketing: strategies for success

The complete guide to TikTok influencer marketing

A 6-point framework for maximizing influencer marketing ROI

• Social Media Trends

22 influencer marketing statistics to guide your brand’s strategy in 2024

7 examples of influencer marketing campaigns

• Branding & Creative

The ultimate guide to evaluating influencer media kits

Micro-influencer marketing guide: Facts and uses

YouTube influencer marketing guide to boosting brand awareness

The rise of senior influencers: Age is just a number but follower count isn’t

Today’s top TikTok influencers: Inspiration for your brand’s evolving social strategy

Digital creators vs. influencers: What’s the difference?

Why LinkedIn influencer marketing matters for brands

• Social Media Engagement

What are fake influencers and how can you spot them?

• Community Management
• Consumer Goods

Nanoinfluencer marketing 101: How I got 1000 engaged followers in 30 days

Influencer marketing

10 Lessons From Instagram Influencers

Influencer Marketing Ain’t Easy: 5 Client Questions to Answer Before They Ask

Using Sprout Social for Influencer Marketing Campaigns

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Jobscan > Resume Formats

Resume Formats That Help Get You Job Interviews

Find out how to choose the best resume format to showcase your skills, experience, and achievements.

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A good resume format organizes your skills, experience, and achievements. It tells hiring managers what they need to know.

Having a good resume format is important for another reason. It helps applicant tracking systems (ATS) read and understand your resume.

ATS is a computer software that most companies use today to help them hire employees. One of the main jobs of ATS is to screen the hundreds of resumes that come in for every job opening.

If your resume isn’t formatted the right way, the ATS will have trouble reading it. This makes it far less likely that a hiring manager will see your resume.

Don’t worry! Choosing a resume format isn’t as hard as it sounds. This article will guide you through the process.

By the end of it, you’ll know which resume format is best for your situation.

The 3 basic resume formats

There are three basic resume formats to choose from. They are:

• Chronological – Lists your work history in order, starting with your most recent job first.
• Functional – Focuses on your skills and accomplishments instead of your work history.
• Hybrid – Places your skills and accomplishments at the top, before your work history.

It’s important to understand the pros and cons of each format. This allows you to choose the one that best suits your specific situation and career goals.

After choosing a format, consider using a resume template to help create your resume. A template is a pre-designed layout that provides a structured framework for presenting your skills and experience. All you have to do is fill in your information.

Jobscan has a variety of free resume templates you can use. Our templates come in all three resume formats and each one is ATS-friendly.

Chronological

The chronological resume format

Also known as the “reverse chronological” resume, this is the most common type of format. You’re most likely already familiar with it.

As the name suggests, this format lists your most recent job first. Then your second-most recent job, your third-most recent job, etc…

Why do hiring managers like the chronological resume?

Hiring managers often prefer the chronological resume format for several reasons:

• It’s easy to follow – Recruiters can scan through your resume. It’s easy for them to find the companies you’ve worked for and the positions you’ve held.
• It’s the most traditional – Hiring managers are very familiar with this format. It won’t confuse them.
• It shows your career growth – Your work history makes it easy for recruiters to see how your career is going.

Who should use the chronological resume format?

Because this resume format focuses on work experience, it’s often used by job seekers who:

Have a strong work history

This format is ideal for job seekers who have lots of relevant work experience. It allows recruiters to see your career trajectory at a glance. They can get a good sense of the breadth and depth of your expertise.

Work in traditional industries

Many traditional industries prefer the chronological format. These industries include finance, engineering, healthcare, and legal professions. These sectors generally place a strong emphasis on a candidate’s work history.

Have a stable career path

The chronological resume is good at showing steady career growth within an industry. Hiring managers like to see this because it shows commitment.

How to set up a chronological resume

The reverse chronological resume contains the following sections, from top to bottom:

• Contact Information : Begin your resume with your name, phone number, and email address. You can also include a professional website or LinkedIn profile (if applicable).
• Resume Summary : This is a short statement about your goals, qualifications, and experience. It should provide a snapshot of your professional profile.
• Work Experience : This is the heart of the chronological resume. List your jobs in reverse chronological order, starting with your most recent position. Include the company name, job title, and dates of employment. Add a brief description of your responsibilities and accomplishments for each role.
• Education : This section should also be in reverse chronological order. List degrees earned, school names, and graduation dates. You may also want to list academic honors or certifications relevant to your field.
• Skills : This section allows you to highlight relevant skills. Include both hard and soft skills.
• Additional Sections : Depending on your background, you may choose to include more sections. These could include volunteer work, hobbies, publications, or foreign languages.

You don’t have to create your resume from scratch. You can use a resume template. This is a pre-designed layout that includes all the sections listed above. All you have to do is fill in your information.

Jobscan has free resume templates . Each one is ATS-friendly and can be easily customized to suit your needs.

Pros and cons of the chronological resume format

• Draws attention to employment gaps – Shows if you’ve had periods of unemployment or job breaks.
• Not ideal for career changers – Does not highlight your transferable skills. These are important if you are making a significant career change.
• Less focus on skills – Does not immediately highlight your specific skills. These are listed later in a separate skills section.
• Emphasizes career progression – Highlights promotions, increased responsibilities, and relevant experience.
• Preferred by recruiters – This makes it easy for them to assess your work history.
• Shows career stability – A stable career shows commitment to a job or industry.
• ATS-friendly – Applicant tracking systems are familiar with this format. They should have no problem reading and understanding your information.

Functional resume format

This is also known as the skills-based resume format. It’s quite different from the chronological resume format.

The chronological format focuses on your work history. The functional format focuses on your skills and achievements. It minimizes your work experience.

This has several advantages:

• Focusing on your skills helps recruiters see if you can do the job.
• This format downplays negatives like employment gaps, career changes, and limited work experience. Instead, it focuses on positives, such as your transferable skills.
• This format also focuses on achievements that are relevant to the job you’re applying to. This makes it easier for recruiters to assess your capabilities.

Why do hiring managers like the functional format?

Actually, hiring managers don’t like the functional resume format!

This is because the lack of work experience makes it hard for them to understand your career. The functional format can also hide periods of unemployment. Hiring managers prefer transparency.

Another big reason why you shouldn’t use the functional resume format is that it’s not ATS-friendly.

ATS scan resumes for specific keywords, job titles, and dates. They use this information to assess an applicant’s qualifications for a specific job.

But functional resumes don’t focus on job titles and dates. So the ATS might have trouble reading and understanding them. As a result, functional resumes may not receive high rankings from an ATS.

Who should use the functional resume format?

While we don’t recommend using a functional resume, it can help certain job seekers. Especially those who:

Have transferable skills

Are you considering a career change? The functional format might be for you. It emphasizes your transferable skills that are relevant to the desired role.

Transferable skills are abilities that you can use in any job in any field or industry. They include things like communication, problem-solving, leadership, time management, organization, and adaptability.

Have limited work experience

The functional resume is for recent graduates or people with limited work experience. This is because it highlights things like your school achievements, hobbies, and volunteering.

Have employment gaps

The functional format downplays gaps in your work history. It redirects the focus of hiring managers toward your skills.

How to set up a functional resume

When creating a functional resume, follow this structure:

• Contact Information: This is the same regardless of which resume format you choose. Include your name, phone number, email address, and location.
• Resume Summary: The resume summary provides a concise snapshot of your qualifications. It should touch upon your unique skills, expertise, and accomplishments. The goal is to attract the reader’s interest.
• Skills Section : This is the heart of your functional (or skills-based) resume. This section should include a combination of hard skills (technical abilities specific to the job) and soft skills (transferable skills like communication , leadership , problem-solving , etc.).
• Use bullet points when creating your skills section. List your most relevant skills first. Whenever possible, try to include achievements that display relevant skills.
• Work Experience: Whatever work experience you have should come after your skills section. Don’t list detailed job descriptions. Instead, focus on the accomplishments, projects, and experiences that show your skills.
• Education : Include information about your educational background. This includes degrees earned, institution names, and graduation dates. Also include relevant coursework, certifications , or academic achievements.

If you don’t want to build your functional resume from scratch, try Jobscan’s free resume templates . They’re easy to customize and each one is ATS-friendly.

Pros and cons of the functional resume format

• Lack of detailed work history – Employers often want to see your work experience to see if you can do the job.
• No career timeline – Recruiters may find it hard to grasp the chronology of your work experience. This is because the focus is on your skills.
• Less suitable for established industries – Some industries focus more on work history.
• Highlights skills and achievements – This shows employers that you have what it takes to do the job.
• Good for career changers – This format focuses on your transferable skills. These give recruiters a good idea of your potential.
• Hides employment gaps – This format can lessen concerns about gaps in your work history.

Hybrid resume format

The hybrid resume format is becoming more popular. It combines the best aspects of the chronological and functional resume formats.

That’s why it’s called a hybrid .

The hybrid resume emphasizes both skills and work history. It features a dedicated skills section at the top of the resume. Below that is a chronological work experience section.

This format is especially helpful when you have lots of work experience but also want to show off your skills and accomplishments.

Why do hiring managers like the hybrid format?

Hiring managers appreciate the hybrid resume format for several reasons:

• It strikes a balance – Recruiters can see your skills and your work experience.
• It focuses on key skills – Sometimes recruiters want to make sure you have the skills to do the job. This resume format tells them immediately.
• It shows career progression – The hybrid resume provides a clear overview of your career path.

Who should use the hybrid resume format?

Anyone can use the hybrid resume format to great advantage. It’s especially suited to job seekers who:

Have a diverse skill set

You might have the perfect skills for the job. But your work experience is a little weak. This format allows you to feature your skills while downplaying your work experience.

Want to emphasize achievements

The hybrid format allows you to showcase achievements as well as skills at the top of your resume.

Are changing careers

The hybrid is good if you are transitioning to a new field. It focuses more on your transferable skills and slightly less on your work history.

How to set up a hybrid resume

When creating a hybrid resume, follow this structure:

• Contact Information : Begin with your name, contact details, phone number, and email address. You can also include your professional website or LinkedIn profile (if applicable).
• Resume Summary: Try to distill your entire resume into a short, easy-to-read blurb. Summaries can help career changers who need a place to explain a shift in career trajectory.
• Skills Section : Use bullet points to list your skills and achievements. Include both hard skills and soft skills.
• Work Experience: List your jobs in reverse chronological order. Start with your most recent or current position. Include the company name, job title, and dates of employment. Also, include a brief description of your responsibilities and accomplishments for each role.
• Education : List your education as you would on a chronological resume. Include degrees earned, school names, and graduation dates. You may also want to list academic honors or certifications relevant to your field.

If you don’t want to build your hybrid resume from scratch, try Jobscan’s free resume templates . They’re easy to customize and each one is ATS-friendly.

Pros and cons of the hybrid resume format

• Can result in a longer resume – The hybrid format may result in a longer resume. This is due to the inclusion of both a skills section and a detailed work history. But this shouldn’t be a problem as long as your resume isn’t more than two pages.
• Requires more thought – It can be hard to achieve the right balance between skills and work history. It requires thoughtful consideration and planning.
• Highlights your skills – By showing your skills first, this format captures the attention of hiring managers who are looking for them.
• Showcases your career progression – This format includes a chronological work experience section. This gives employers a good sense of your professional background and experience.
• Adaptable – The hybrid resume is flexible and easy to customize for specific jobs.
• ATS-friendly – ATS should have no problem reading this type of resume format.

If you’re still not sure which format to use for your resume, follow this flowchart to help you decide based on your situation.

How to format your resume so an ATS can read it

It’s important to choose the right resume format. But it’s also important to optimize your resume layout and content for an ATS.

If your resume is not optimized for an ATS, it’s less likely to make it into the hands of a hiring manager. Even if you have relevant skills and experience.

Here are some tips for creating a resume that will get past the initial screening of an ATS.

• Use standard fonts – Stick to common fonts like Arial, Calibri, or Times New Roman. Avoid fancy or decorative fonts. The ATS may not recognize them.
• Keep it simple – Avoid excessive formattings, such as tables, images, or graphics, as they may confuse the ATS.
• Use simple headings – Use headings like “Work Experience,” “Education,” and “Skills”. The ATS can read these without a problem.
• Use plain text – Stick to basic formatting like bullet points and simple indentation. Avoid using headers or footers, text boxes, columns, or special characters.
• Use a font size that is easy to read – The recommended font size is 11-12 pt for regular text and 14-16 pt for section titles.
• Use the right margin – Make sure that the margins on all sides of your resume are 1 inch so that it doesn’t look too crowded.
• Include relevant keywords – Read the job description and pick out prominent keywords. Incorporate these keywords throughout your resume. This helps the ATS recognize your qualifications. It will then rank your resume higher in the search results.
• Use standard file formats – Save your resume as a .docx or .pdf file. These formats are widely compatible with most ATS systems.
• Avoid abbreviations and acronyms – Spell out acronyms and avoid excessive abbreviations. The ATS may not recognize uncommon abbreviations.
• Keep the file name simple – When saving your resume, use a simple file name. You could use the word “resume” for example. This makes it easier for the ATS and hiring managers to identify and organize your file.

Pro Tip : Use Jobscan’s free resume templates to start building your resume. All our templates are ATS-friendly and easy to customize.

5 tips for writing a resume that will get you interviews

Here are some additional tips that will help you create an effective resume:

Tailor each resume to the job you are applying for

Don’t make the mistake of sending out the exact same resume with every application. Yes, it’s easy. It’s also ineffective.

Instead, read the job description to find out which skills and qualifications are most important. Then try to include those skills on your resume.

When you use the same language on your resume that’s found in the job description, you increase your chances of getting an interview.

Highlight achievements as well as responsibilities

While it’s important to list your job responsibilities on your resume, you also want to highlight accomplishments .

Responsibilities are what you did. Accomplishments are how well you did it.

For example, if you increased sales or reduced costs, be sure to mention these accomplishments.

Use action verbs

Action verbs paint a clearer picture of your qualifications. They increase the overall impact of your resume.

Instead of simply stating that you were “responsible for” a certain task or project, explain how you took charge and made it happen.

For example, you could say that you “spearheaded a new initiative” or “coordinated a complex team effort.”

Use numbers

Try to use numbers whenever possible. Numbers show the true scope of your accomplishments to hiring managers.

Instead of saying that you “Created marketing campaigns” you could say that you “Created 10 successful marketing campaigns that generated a 20% increase in leads.”

Use active voice, not passive

Always try to use active voice instead of passive voice when writing your resume. Active voice is more direct, concise, and easier to read.

In active voice, the subject of the sentence is doing the verb. In passive voice, the subject is being acted upon by the verb.

If you’re not sure whether your resume is using active or passive voice, try running it through the Hemingway editor . It’s free and will tell you if you’re using passive voice.

Additional resume resources

Selecting the right resume format is the first step to creating an impactful resume. To learn more about how to create a resume that will stand out, check out these additional resources:

• How to Write a Resume That Recruiters Will Really Love – This step-by-step resume guide will teach you how to write a resume that stands out.
• How to Add Work Experience to Your Resume – Learn how to create a work experience section that will grab the attention of hiring managers.
• 8 Things You Need to Know About Applicant Tracking Systems (ATS) – Here’s everything you need to know about ATS. What they are, how they work, and especially how you can “beat” them!
• How to Write a Strong Resume Skills Section – Here are the top resume skills employers are looking for. Learn how to list them on your resume.
• Hard Skills vs. Soft Skills – Learn the difference between hard and soft skills and why you need both on your resume.
• Free Professional Resume Templates – These ATS-friendly resume templates feature sleek, minimalist designs.

FAQs about resume formats

What does ats-friendly resume format mean.

An ATS-friendly resume format is one that can be read by Applicant Tracking Systems (ATS). Employers use these systems to manage and filter large volumes of resumes.

When you use an ATS-friendly format , it increases the chances that a hiring manager will find your resume.

Is a resume format the same as a resume template?

No, they are two different things.

Resume format refers to the structure and organization of the content in a resume. A resume template refers to a pre-designed layout you can use to create a resume.

Is there a separate student resume format?

There isn’t a specific “student resume format” per se. Students generally use the same resume formats as other job seekers. But they may emphasize different sections or information.

A student’s resume highlights coursework, internships, part-time jobs, extracurricular activities, and academic achievements.

What is the best resume format for 2023?

The best resume format for you depends on your specific circumstances. This includes your work experience, career goals, and the industry you’re targeting.

Having said that, we like the hybrid resume format .

Employers are looking for job candidates who have the right skills. And the hybrid resume features skills right at the top of the resume. Employers also want to see a work experience section on a resume. The hybrid has that as well.

This powerful combination of skills and experiences makes the hybrid resume our top choice for 2023 and beyond.

Free Professional Resume Templates

Jobscan’s free Microsoft Word compatible resume templates feature sleek, minimalist designs and are formatted for the applicant tracking systems that virtually all major companies use.

Explore more resume resources

How to write a resume

Resume Templates

Resume Examples

Resume Builder

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