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Zara presentation - power point

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Journal of Fashion Marketing and Management

Lucy Collier

Hitesh Parwani

Amanda Queiroz Campos

This paper consists of a comparative study of the contextual contrast between data from the business model of the Spanish brand Zara, and data from the brand’s sister store in the city of Florianopolis, located in the south of Brazil. The data collection methods were participant observation in the local shopping mall store, and semi-structured interviews with employees and former employees of this store. Theoretical references to globalization, fashion and modernity ground this study. The aim is to investigate the non-hegemonic aspects of globalization in the specific case of the importation of the Zara brand—which operates as a fast-fashion company—to Brazil. The study contends that the speed of change in fashion trends is characteristic of modernity’s radicalization, and that the copying of Zara’s business model and products by national and local companies is characteristic of popularization of fashion products. The extent to which fashion is a non-hegemonic system is considered through Zara’s “inspired appropriation” of great designs from prêt-à- porter collections as well as the reproduction of Zara’s clothes by other Brazilian fast-fashion retail chains—for example by the local Sul Center. The dynamism generated, among others, by the copying mechanism stimulates the creative efforts of fashion designers, making fashion an even stronger creative center.

sanyogita sahni

Business History

José Antonio Miranda Encarnación

This article deals with the influence of the country brand in the fashion industries. It explains how some Spanish fashion companies have achieved a prominent position in the international market without the support of a positive ‘country-of-origin effect’ and why their success has not generated a reinforcement of the image of Spain in the fashion market. The paper examines the evolution of the image of Spain and the Spanish fashion abroad, and the internationalisation of the main Spanish fashion companies, highlighting the keys of the limited influence of the country brand in the success of these companies. Free online copy: https://www.tandfonline.com/eprint/6ID9YX5FXX97KITEUR4Z/full?target=10.1080/00076791.2017.1374370

Journal of Research in Marketing

Assoc. Prof. Dr. Rashad Yazdanifard

Lea Valentine F Steinlein

International Journal of Retail & Distribution Management

Bethan Alexander

Purpose – The purpose of this paper is threefold: first, to establish the role of the pop-up store within the international location strategy of fashion retailers, second, to identify the factors influencing pop-up store location choice and the importance retailers ascribe to it and third, to assess how pop-up locations are sourced and selected. Design/methodology/approach – A multiple case study was adopted. Research was conducted using secondary data sources, observation and semi-structured interviews with senior executives with strategic responsibility for store/brand development internationally. Manual content analysis was conducted. Findings – Key findings cover the role of Pop-up stores within international retail location strategy, notably features, forms and function, with the latter highlighting the importance of opportunistic market testing and trial, reduced risk, regeneration, ROI- and CRM-driven decisions; the factors impacting location choice and selection, specifically the trade-offs between reactive and proactive approaches and the importance of networks and intuition, and future pop-up directions. Research limitations/implications – Due to the chosen research approach, the results may lack generalization outside of the given sector and marketplaces. Several avenues for future research are elucidated including exploration of pop-up transformations including pop-up rebrand, technology enabled, experiential and third place. Originality/value – The study contributes to the nascent field of research by providing new insight into the role of pop-ups within international location strategy, the factors influencing location choice and selection and offers a pop-up location taxonomy.

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Mar 24, 2019

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ZARA. PRESENTED BY- ASHISH MALOO. www.powerpointpresentationon.blogspot.com. OVERVIEW. HISTORY. 1975 – Opening of first store in Central Street 1980 – International expansion through Porto 1989 – Entered U.S. 1990 – Entered France 1992 – Entered Mexico 1993 – Greece

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• richest man
• palladium mall
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• palladium mall mumbai
• trent holds 49 share

Presentation Transcript

ZARA PRESENTED BY- ASHISH MALOO www.powerpointpresentationon.blogspot.com

HISTORY 1975 – Opening of first store in Central Street 1980 – International expansion through Porto 1989 – Entered U.S. 1990 – Entered France 1992 – Entered Mexico 1993 – Greece 1994 – Belgium and Sweden 2001 – Listed up in Madrid Stock Exchange

Born in 1936 in Leon A Spanish Fashion Entrepreneur Chairman of Inditex Spain’s richest man and listed as the seventh richest man in the world Started up his career as a gofer at the age of 14 In 1972 introduced Confeccious Goa (bathrobes) Amancio Ortega

Keeping brand simple and direct Manufacturing in less quantities Targeting higher income group people Making parity with the trend Quick replacement through new styles Introducing fashion statement Target customers Men, Women and Children Success Keys

It has 1520 retail outlets all over the world Annual turnover 6824 million Euros Inditex is the holding company of ZARA Present in 77 countries Siblings – Massimo Dutti, Pull and Bear, Bershka Third largest clothing retailer in world PRESENT VIEW

Zara’s Business Model

Launches 10,000 new designs each year Best quality Latest designs Starting price $150 A secret player in the market UNIQUENESS

COMPETITORS

Launched in 2010 Stores opened in Citywalk and DLF promenade(Delhi) and in Palladium mall (Mumbai) Entered through a joint venture with Trent Lmtd, a Tata Group Company Holds 51% share while Trent holds 49% share Discovered the preference for bright colours mainly black, brown, white Achieved sales of 1.25crore in Delhi and Mumbai ZARA IN INDIA

STORES IN INDIA Citywalk (Delhi) Palladium Mall (Mumbai)

To expand their retail outlets in Miami (U.S), California, and in India FUTURE PLANS

Encouraging recycling Introducing paper bags Animal reering Transportation through bio- diesel fuel COMMITMENTS

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ZARA: FAST FASHION - PowerPoint PPT Presentation

ZARA: FAST FASHION

Zara: fast fashion agenda industry overview zara overview zara supply chain zara challenges recommendations industry overview high demand uncertainty push vs ... – powerpoint ppt presentation.

• Industry Overview
• Zara Overview
• Zara Supply Chain
• Zara Challenges
• Recommendations
• High Demand Uncertainty
• Push vs. Pull Method
• 30 of world production exported from developing countries
• Geographic Differences
• Per capita spending and preferences different in any given market
• Owned by Inditex (Industria de Diseno Textil)
• Largest of 6 Inditex Chains
• 500 stores in 30 countries
• For women, men, and youth
• From infants to age 45
• Zara starts with Z
• Vertical Integration
• Quick Response to Demand (Pull System)
• Small Batch Production
• High Product Turnover
• Central Distribution Center / Strong IT System
• Aggressive growth strategy needed
• 76 of equity value based on future growth expectations
• Need to maintain competitive advantages in new geographic markets
• Data collection, Quick response, High product turnover, Strong IT System
• Short-Term Solution Expand in Europe
• Focus on Italy (63 Billion Euro Market)
• Implement Oil Stain expansion method
• Long-Term Solution Expand Outside of Europe
• Establish operations in North America
• North American Distribution Center (Mexico)
• Initially focus on coastal cities
• Culturally Diverse Management Team

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