lash extension business plan template

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Eyelash Extension Business Plan

American women spend an average of $313 per month or $3,756 per year on self-pampering activities like manicures-pedicures, hair spas, nail extensions, lash extensions, etc.

Launching a specialty business is a good way to ride the wave, and one of the most promising options is an eyelash extension firm. Are you planning to start an eyelash extension business, but don’t know how to plan?

Need help writing a business plan for your eyelash extension business? You’re at the right place. Our eyelash extension business plan template will help you get started.

Free Business Plan Template

Download our free eyelash extension business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write an Eyelash Extension Business Plan?

Writing an eyelash extension business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers. This section may include the name of your eyelash extension business, its location, when it was founded, the type of eyelash extension business (E.g., salon or studio, mobile lash service, lash boutique.), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Products and Services: Highlight the eyelash extension services you offer your clients. The USPs and differentiators you offer are always a plus.
• For instance, you may include classic lash extension, volume lash extension, or lash tinting, as services and mention high-quality products, or customized lash designs, as some of your USPs.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business Description: Describe your business in this section by providing all the basic information:
• Classic lash extensions
• Volume lash extensions
• Hybrid lash extensions
• Mega volume lash extensions
• Lash tinting
• Lash removal
• Custom lash design

Describe the legal structure of your eyelash extension business, whether it is a sole proprietorship, LLC, partnership, or others.

• Owners: List the names of your eyelash extension business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established eyelash extension service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, women of various age groups, beauty enthusiasts & trend followers are the ideal market for an eyelash extension business.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your eyelash extension services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, customized eyelash extension has a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your eyelash extension company, such as licensing & certification, health & safety regulation, client consent & documentation, insurance & permits, etc.

Here are a few tips for writing the market analysis section of your eyelash extension business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Customized lash designs
• Skilled & certified lash technicians
• Attention to detail & precision
• Relaxing & luxurious environment
• Exceptional customer service
• Time-saving Convenience
• Specialized aftercare & maintenance
• Describe each lash style: Provide a detailed description of each lash service you provide, including the process involved, any specific material you use, and the time required.
• Additional Products: Mention if your eyelash extension offers any additional products. You may include products like, lash serums, adhesives, cleansers, accessories, etc.

In short, this section of your eyelash extension salon business plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, high-quality products, customized lash designs, certified lash technicians, or specialized aftercare & maintenance could be some of the great USPs for a professional eyelash extension business.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, influencer marketing, content marketing with visuals, local advertisements, etc.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include referral programs, loyalty programs, upselling & cross-selling, collaboration with beauticians, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on orders above a certain amount, personalized service, etc.

Overall, this section of your eyelash extension business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your eyelash extension business, and be prepared to adapt or make strategic changes in your strategy based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or lash technicians needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your eyelash extension business. Your operational processes may include sending quotations, client consultation, the lash application process, and aftercare instructions.
• Equipment: Include the list of equipment required for eyelash extensions, such as lash extension supplies, treatment area equipment, sanitization & sterilization equipment, etc.
• Explain how these tools will help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your eyelash extension business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your eyelash extension company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, customer services manager.) involved in the eyelash extension business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your eyelash extension services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should summarize your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.
• These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your eyelash extension business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample eyelash extension business plan will provide an idea for writing a successful eyelash extension plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our eyelash extension business plan pdf .

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Frequently Asked Questions

Why do you need an eyelash extension business plan.

A business plan is an essential tool for anyone looking to start or run a successful eyelash extension business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your eyelash extension company.

How to get funding for your eyelash extension business?

There are several ways to get funding for your eyelash extension business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your eyelash extension business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your eyelash extension business plan and outline your vision as you have in your mind.

What is the easiest way to write your eyelash extension business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of an eyelash extension business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Eyelash Extension Business Plan Template

Written by Dave Lavinsky

Eyelash Extension Business Plan

You’ve come to the right place to create your Eyelash Extension business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Eyelash Extension businesses.

Below is a template to help you create each section of your Eyelash Extension business plan.

Executive Summary

Business overview.

The Glamorous Lash Company is a startup business located in Long Beach, California. The company is founded by Janine Cullen, a lash expert who has created a large following among her clientele during her past ten years of business. She was an independent operator in a large and well-established spa and day salon and noted that many of her customers were looking for more than the basic lash products and services offered by the salon. They were seeking glamorous looks for social settings and special events and they wanted nighttime looks for parties. As she began to consider their requests and work within the product line she had, she realized the potential was there to increase her clientele and build her own business substantially by creating some of her own “glamorous lash looks” that would go with her clients anywhere for any occasion as long as it was glamorous.

The Glamorous Lash Company will provide a comprehensive array of eyelash extensions from which clients can choose, along with eyelash extensions that are specific and one-of-a-kind, created only for that client. The Glamorous Lash Company will offer a boost of beauty to every client, no matter what eyelash extensions are chosen, because the true goal for the startup will be to build on natural beauty in extensions that bring delight and joy.

Product Offering

The following are the products and services that Glamorous Lash will provide:

• Classic eyelash extensions
• High and medium volume lash extensions
• Hybrid lash extensions
• Customized “Glamorous Lash” extensions
• Free lash repair
• Package programs for loyal customers
• Online appointment reservations
• Wedding and special event packages for groups
• On-call lashes for entertainers and celebrities on-site

Customer Focus

Glamorous Lash will focus on the residents of Long Beach, aged 14 and older. They will target customers of day spas and customers of hair salons. They will target hair stylists and hair extension stylists. They will also target upscale apparel stores and bridal shops who are preparing customers for special events.

Management Team

Glamorous Lash will be operated by Janine Cullen, who will take the role of President. She recruited two of her former associates, Sasha Romanski, and Diamond Triesta, to become the Customer Care Manager and Administrative Manager respectively.

Janine Cullen has been a lash extension expert for almost ten years. After earning her certificate in lash extensions from Beauty Bar College, she began working as an independent operator in a large spa and day salon. During her nine years of employment there, she observed the clients who wanted more from the products and services she could offer: they wanted long, extremely lush lashes, and they wanted decorative techniques applied, such as sequins, diamonds, and other party and special event looks. Armed with that information, Janine began studying and preparing to open her own lash extension company to specialize in these applications.

Sasha Romanski, an eyelash extension specialist and associate, will oversee the extension specialists and their stations as the Customer Care Manager for the new eyelash extension salon.

Diamond Triesta, also a former eyelash extension specialist and associate, will assume the Administrative Manager role, where she will handle all transactions, accounting and monthly business in payroll. She will also oversee and direct the Human Resources portion of the company.

Success Factors

Glamorous Lash will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Glamorous Lash
• Comprehensive menu of products and services that accent the natural beauty of every client.
• Proprietary “Glamorous Lash” extension technique that no competitor can offer.
• On-call service for entertainers and celebrities on-site.
• Glamorous Lash offers reasonable pricing for outstanding services and, when it comes to custom eyelash extensions, only Glamorous Lashes offers a payment plan for clients.

Financial Highlights

Glamorous Lash is seeking $200,000 in debt financing to launch its Glamorous Lash. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Glamorous Lash.

Company Overview

Who is glamorous lash.

Glamorous Lash is a newly established, full-service eyelash extension company in Long Beach, California. Glamorous Lash will be the most reliable eyelash extension company, with trusted and talented staff members. They will offer proprietary eyelash services in addition to standard eyelash extensions, making them the most creative, efficient and effective choice for customers in Long Beach and the surrounding communities. Glamorous Lash will provide a comprehensive menu of products and services for any customer to utilize. Their full-service approach includes a comprehensive array of proprietary eyelash extension techniques and a payment program to extend payments that clients may choose.

  Glamorous Lash will be able to serve multiple clients daily with their team. The team of professionals are highly qualified and experienced in Glamorous Lash eyelash extensions and in proprietary extension services, as well. Glamorous Lash removes all headaches and issues of the typical difficulties of eyelash extensions, and ensures all issues are taken care of expeditiously while delivering the best customer service.

Glamorous Lash History

The Glamorous Lash Company is founded by Janine Cullen, a lash expert who has created a large following among her clientele during her past ten years of business. She was an independent operator in a large and well-established spa and day salon and noted that many of her customers were looking for more than the basic lash products and services offered by the salon. They were seeking glamorous looks for social settings and special events and they wanted nighttime looks for parties. As she began to consider their requests and work within the product line she had, she realized the potential was there to increase her clientele and build her own business substantially by creating some of her own “glamorous lash looks” that would go with her clients anywhere for any occasion. That was the start of Glamorous Lashes.

Since incorporation, Glamorous Lash has achieved the following milestones:

• Registered Glamorous Lash, LLC to transact business in the state of California.
• Has a contract for a 10,000 square foot office space in the retail shopping district.
• Reached out to numerous contacts and former clients to refer to Glamorous Lashes.
• Began recruiting a staff of ten and two office personnel to work at Glamorous Lashes.

Desert Sun Eyelash Extensioning Company Services

The following will be the services Glamorous Lash will provide:

• Day to day management

Industry Analysis

The eyelash extension industry is expected to grow over the next five years to over $150 billion. The growth will be driven by the increased popularity of eyelash extensions and unique eyelash extensions that make a unique statement. The growth will be driven by older customers, over the age of 45, who see that the extensions not only enhance beauty, but offer a more youthful appearance. The growth will also be driven by the younger industry sector of tweens and teens, as they observe and desire the same eyelash extensions as their older siblings and friends. The growth will be driven by an increase in the eyelash extension product line and in the customized possibilities of eyelash extensions. Customers will be able to create their own personalized looks. Costs will be reduced as the eyelash product line grows and more manufacturers enter the industry. Costs will also be reduced as the eyelash industry extends manufacturing into new suppliers in countries that can offer lower pricing.

Customer Analysis

Demographic profile of target market.

Customer Segmentation

Glamorous Lash will primarily target the following customer profiles:

• Residents who are aged 14 and older
• Residents who are willing to pay more for customized looks
• Bridal parties and special event clients
• Hair and day salons, upscale apparel stores

Competitive Analysis

Direct and indirect competitors.

Glamorous Lash will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Lashes 4 U Company was established in 2018 by Carrie Hartnell in Newport Beach, California. Carrie started her business after working as a lash extension specialist for five years within an exclusive southern California salon. The company focuses on classic, high-volume and hybrid lash extensions and is a known destination for both the superior service offered and the reasonable pricing extended. Lashes 4 U is a popular gathering place for the younger demographic of the area, typically from ages 19-25 and is heavily booked on weekend days prior to nightlife events for the customers.

Lashes 4 U was formed as a Limited Liability Company, and, in addition to Carrie Hartnell, her mother, Sheriess, and brother, Mason, are included and active in the business. Sheriess manages the administrative side of the business, including the bookkeeping and monthly A/R and A/P accounts, while Mason manages the maintenance of the business, including the daily cleaning of all equipment and sanitizing of tools at the end of each day.

Press On is a fun and vibrant shop in the heart of Long Beach dedicated to everything customers can press on to create fabulous and fun looks. This includes press-on nails, press-on facial stickers and crystals, press-on tattoos, press-on eyelashes, press-on miniatures, and other fun applications. The press-on lash extensions are made of micro-thin plastic fibers that mimic either brown, blonde, or black eyelashes.

The press-on items are all removable and typically stick in place for up to one week before losing the adhesive backings. Press On is owned and operated by Lance Perkins, a former model who entered this retail shop with a desire to share his interest in press-on jewelry and art forms that express individuality. The shop opened in 2022 and, while not yet profitable, is projected to turn a profit in early 2024. The shop employs three part-time employees, while Lance is a full-time shop manager and enthusiastic salesperson for all merchandise.

Luxurious Lashes

Luxurious Lashes was started in 2022 by Nannette Gordon, who was searching for eyelash extensions that were less expensive than the current offerings she found. She located a supplier in Vietnam who was able to fulfill her test orders and, satisfied with the quality, she started her company. The store location is in Valencia, California in a popular apparel and footwear strip mall. The customers are aged 25-45, typically working professionals and younger moms.

While the allure of lower prices is definitely a competitive edge, the reviews of the eyelash products by customers have been on the negative side due to product defects while wearing the eyelashes. Approximately 35% of the customers have returned for replacements, which greatly reduces the profitability and indicates a need to seek another supplier who can offer reliable products. This reduces the effectiveness of this competitor when compared to Glamorous Lash.

Competitive Advantage

Glamorous Lash will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Glamorous Lash will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of products and services.
• Proprietary and customized “Glamorous Lash” extension treatment that no competitor can offer.
• Monthly payment plan for clients; no competitor offers a plan.
• On-call service for select clients; applications on-site.
• Moderate pricing for superior products and services with monthly payment plans.

Promotions Strategy

The promotions strategy for Glamorous Lash is as follows:

Word of Mouth/Referrals

Glamorous Lash has built up an extensive list of client contacts over the years by providing exceptional service and expertise to former clients. These clients and contacts will follow Janine Cullen to her new company and help spread the word of Glamorous Lash.

Professional Associations and Networking

Glamorous Lash will promote the customized processes they offer at bridal fairs, trade shows and special events within the Los Angeles basin. Special emphasis will be on the proprietary lashes that are only available through Glamorous Lashes. In addition, discounts will be offered for first-time visitors to Glamorous Lash.

Print Advertising

The residents of Long Beach will receive a direct mail brochure outlining the opening of Glamorous Lash, with an invitation to enjoy a champagne launch on opening day. Prizes and discounts will be offered at that time only.

Website/SEO Marketing

Glamorous Lash will utilize a fully designed and interactive website. The website will be well-organized, informative, and list all the products and services that Glamorous Lash provides. The website will also list their contact information and list their available appointment times for the coming weeks, along with an interactive reservation system so clients can easily make or change an appointment. The Glamorous Lash website will engage SEO marketing tactics so that anytime someone types in the Google or Bing search engine “lash extension company” or “eyelash extensions near me”, Glamorous Lash will be listed at the top of the search results.

The pricing of Glamorous Lash will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Glamorous Lash. Operation Functions:

• Janine Cullen will be the Owner and President of the company. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
• Sasha Romanski will be the Customer Care Manager who will oversee the extension specialists and their stations. She will also oversee and direct the Human Resources portion of the company.
• Diamond Triesta, also a former eyelash extension specialist and associate, will assume the Administrative Manager role, where she will handle all transactions, accounting and monthly business in payroll.

Milestones:

Glamorous Lash will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease building space
• 5/15/202X – Finalize personnel and staff employment contracts for Glamorous Lash
• 6/1/202X – Finalize contracts for Glamorous Lash suppliers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Glamorous Lash salon
• 7/1/202X – Glamorous Lash opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Glamorous Lash are the fees they will charge to their clients for the products and services they provide.

The cost drivers will be the overhead costs required in order to staff Glamorous Lash. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Glamorous Lash is seeking $200,000 in debt financing to launch its lash extension company. The funding will be dedicated toward securing the building space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print brochures and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Clients Per Month: 416
• Average Revenue per Month: $83,200
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Eyelash Extension Business Plan FAQs

What is an eyelash extension business plan.

An eyelash extension business plan is a plan to start and/or grow your eyelash extension business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Eyelash Extension business plan using our Eyelash Extension Business Plan Template here .

What are the Main Types of Eyelash Extension Businesses? 

There are a number of different kinds of eyelash extension businesses , some examples include: Salon, Eyelash technician, Eyelash extension product reviewer, Eyelash extension product wholesaler, and Eyelash extension trainer.

How Do You Get Funding for Your Eyelash Extension Business Plan?

Eyelash Extension businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Eyelash Extension Business?

Starting an eyelash extension business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Eyelash Extension Business Plan - The first step in starting a business is to create a detailed eyelash extension business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your eyelash extension business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your eyelash extension business is in compliance with local laws.

3. Register Your Eyelash Extension Business - Once you have chosen a legal structure, the next step is to register your eyelash extension business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your eyelash extension business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Eyelash Extension Equipment & Supplies - In order to start your eyelash extension business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your eyelash extension business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful eyelash extension business:

• How to Start an Eyelash Business

Eyelash Extension Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Are you about starting an eyelash extension business? If YES, here is a complete sample eyelash extension business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting an eyelash extension business . We also took it further by analyzing and drafting a sample eyelash extension marketing plan template backed up by actionable guerrilla marketing ideas for eyelash extension companies. So let’s proceed to the business planning section.

One business that is fast gaining grounds across the world is eyelash extension related business. It could be eyelash extension manufacturing, wholesaling/retailing and it could eyelash extension fixing business. But for the purpose of this sample business plan, we will consider eyelash extension retail business.

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Starting an eyelash extension retail business is indeed profitable and if your store is located in an area with good human and vehicular traffic, and you have quality eyelash extensions from different brands, you may not have to struggle to get people to visit your store and make purchase.

So, if you have decided to open an eyelash extensions retail store, then you should carry out feasibility studies and also market survey. Business plan is yet another very important business document that you should not take for granted when launching your retail store.

Below is a sample eyelash extension retail business plan template that can help you to successfully write your own with little or no hassles.

A Sample Eyelash Extensions Store Business Plan Template

1. industry overview.

Eyelash extension retail stores are part of the Wig & Hairpiece industry and players includes stores that specialize in selling eyelash extensions, wigs, hairpiece and hair extensions for both aesthetic and medical purposes. Please note that this industry does not include retailers that provide wigs and hairpieces via electronic mediums.

The Wig & Hairpiece industry depends on strong consumer spending to spur demand for industry products. Over the last half decade, the economy has begun recovering from recessionary declines with both the Consumer Confidence Index and disposable income increasing.

Going forward, as the economy of the united states continues to recover and consumers are expected to loosen their discretionary budgets, the industry is anticipated to thrive.

The Wig & Hairpiece industry is indeed a major sector of the economy of the United States of America and they generate over $224 million annually from more than 696 wigs and hairpiece retail outlets scattered all around the United States of America.

The industry is responsible for the employment of over 1,997 people. Experts project that the industry will grow at a 4.0 percent annual rate. No player can boast of having a lion share of the available market in this industry. A close study of the Wig and Hairpiece stores industry shows that the industry has low barriers to entry.

For instance, the capital requirements to open a store location are relatively low and primarily consist of leasing a commercial property and purchasing initial inventory. Increased vacancies and lower leasing rates as a result of the recession have improved new entrants’ ability to find low-cost property in attractive locations over the past five years.

However, high competition may deter potential entrants. It is important to note that the cost of purchasing initial inventory can vary considerably and is dependent upon the retailers’ ability to work with manufacturers and suppliers. As a new entrant in the industry, you have to establish relationships with suppliers and build a clientele base.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from the general retail industry of which the eyelash extension retail industry contributes greatly. In essence, when there is an unstable economy, purchasing power drops and it would impact the eyelash extension retailing industry negatively which may result in the closure of some stores.

Over and above, the wig and eyelash extension retail industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business. You can choose to start on a small scale in a street corner or on a large scale with several outlets in key cities in the United States of America.

2. Executive Summary

Isabella Kingston® Eyelash Extension Store, Inc. is a registered eyelash extension retail store that will be located in one of the busiest streets in the heart of Dallas – Texas. We are deliberate about this location because from our research, Dallas and other cities in Texas are a good market for eyelash extensions.

We are aware that there are several eyelash extension retail outlets all around Dallas – Texas, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to compete with all our competitors.

We have an online – service option for our customers, and our outlet is well secured with various payments of options. Isabella Kingston® Eyelash Extension Store, Inc. will ensure that all our customers are given first class treatment whenever they visit our store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large their numbers may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

Isabella Kingston® Eyelash Extension Store, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. Isabella Kingston® Eyelash Extension Store, Inc. is a family business that is owned by Sharon Williams and her immediate family members.

Mrs. Isabella Kingston has a B.Sc. in Business Administration, with over 3 years’ of experience in the retailing industry, working for some of the leading brand in the United States. Although the business is launching out with just one outlet in Dallas – Texas, but there is a plan to open other outlets all around major cities in the United States.

3. Our Products and Services

Isabella Kingston® Eyelash Extension Store, Inc. is in the eyelash extension retail industry to service a wide range of clients and of course to make profits, which is why we will go all the way to make available a wide range of eyelash extensions from top manufacturing brands in the United States and other countries of the world.

Our product offerings are listed below;

• Retailing of eyelash extensions

4. Our Mission and Vision Statement

• Our vision is to become the number one brand in the eyelash extension retail industry in Texas and to establish a one stop eyelash extension retail store in Dallas – Texas.
• Our mission is to establish a world – class eyelash extension retail business that will make available a wide range of eyelash extension products from top eyelash extension manufacturing brands at affordable prices to residents of Dallas – Texas and other key cities in the United States of America.

Our Business Structure

Isabella Kingston® Eyelash Extension Store, Inc. will be built on a solid foundation. From the outset, we have decided to recruit only qualified professionals to man various job positions in our organization. We are quite aware of the rules and regulations governing retail businesses especially a business like eyelash extensions retail store which is why we decided to recruit only experienced employees.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager
• Merchandise Manager

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Sales Agents/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Accountable for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Accountable for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of eyelash extensions are kept and warehouse does not run out of products
• Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Controls eyelash extension distribution and supply inventory
• Supervise the workforce in the sales floor.

Merchandize Manager

• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure quality eyelash extensions from different manufacturers are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Responsible for supervising, implementation, advocating for the customer’s needs
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Manages the organizations’ website
• Handles eCommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Makes suggestions and encourage purchase of products
• Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Responsible for cleaning the store facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention of starting with just one outlet is to test run the business for a period of 3 to 4 years to know if we will invest more money, expand the business and then open other outlets. We are quite aware that there are several eyelash extension retail stores all over Dallas and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Isabella Kingston® Eyelash Extension Store, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Isabella Kingston® Eyelash Extension Store, Inc.;

Our location, the business model we will be operating on, varieties of payment options, wide range of eyelash extensions and other related beauty products from different manufacturing companies, the fact that we will fix eyelash for our customers on demand and our excellent customer service culture will definitely count as a strong strength for Isabella Kingston® Eyelash Extension Store, Inc. So also, our team of highly qualified staff members is also a plus for us.

A major weakness that may count against us is the fact that we are a new eyelash extension retail store and we don’t have the financial capacity to compete with multi – million dollar stores when it comes to retailing at a rock bottom prices.

• Opportunities:

The fact that we are going to be operating our eyelash extension retail store in one of the busiest streets in Dallas – Texas provides us with unlimited opportunities to sell our eyelash extensions. We have been able to conduct thorough feasibility studies and market survey and we know what our potential customers will be looking for when they visit our eyelash extension outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new eyelash extension retail outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat for us.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with the Wigs and Hair Extension Stores Industry, you will quite agree that the changes in disposable income, consumer sentiment, and ever – changing trends are major growth drivers for sales in this industry.

No doubt, a massive rise in consumer confidence has also contributed in helping the industry experience remarkable growth, but uneven performance in these drivers has led to slightly constrained revenue growth for the industry.

So also, the rising demand for trendy eyelash extensions, as a result of increasing disposable income and consumer sentiment, will result in revenue growth, but profit margins will stagnate as eyelash extension stores keep prices low to attract more sales amid growing competition.

A close watch on the industry activities reveals that concentration has increased slightly over the past five years, as merger and acquisition activity has become more prominent. Additionally, companies that have enough funds to invest in multichannel operations have benefitted more than smaller operators with minimal resources.

As part of marketing strategies, eyelash extension retail stores engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

The eyelash extension retail landscape has seen tremendous changes in the last 20 years; it has grown from smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a retailer to reach out to a larger market.

8. Our Target Market

We are aware that loads of females make use of eye extensions and in view of that, we have positioned our eyelash extension retail store to service the residents of Dallas – Texas. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of eyelash extension to females in and around the location where our eyelash extension stores will be located.

• Our Competitive Advantage

We are aware of the stiff competition that exists in this line of business and we are prepared to compete favorably with other leading eyelash extension retail stores. Our eyelash extension retail store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Dallas – Texas.

One thing is certain; we will ensure that we have a wide range of eyelash extensions from leading manufacturers available in our store at all times. It will be difficult for customers to visit our store and not see the type of eyelash extension products they are looking for.

One of our business goals is to make Isabella Kingston® Eyelash Extension Store, Inc. a one stop eyelash extension shop for all classes of customers. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Isabella Kingston® Eyelash Extension Store, Inc. will retail a wide range of eyelash extensions. We are in the wigs and eyelash extension retail stores industry to maximize profits and we are going to ensure that we achieve or business goals and objectives. Our source of income will be the retailing of a wide range of eyelash extensions at affordable prices.

10. Sales Forecast

One thing is certain when it comes to eyelash extension retail stores, if your store is stocked with various types of eyelash extensions and is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Dallas – Texas and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation. We have been able to examine the wigs and eyelash extension retail stores industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below is the sales projection for Isabella Kingston® Eyelash Extension Store, Inc. It is based on the location of our business and other factors as it relates to eyelash extension retail startups in the United States;

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor retailing same eyelash extension brands as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Isabella Kingston® Eyelash Extension Store, Inc. we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the eyelash extension retail industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Dallas – Texas.

In summary, Isabella Kingston® Eyelash Extension Store, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our eyelash extension retail store in a grand style with a party for all
• Introduce our eyelash extension store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Dallas – Texas
• Ensure that we have a wide range of eyelash extensions from different brands at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our eyelash extension store
• Position our signage/flexi banners at strategic places around Dallas – Texas
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage in roadshows within our neighborhood to create awareness for our eyelash extension store.
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our eyelash extension store is well located, we will still go ahead to intensify publicity for the business. Isabella Kingston® Eyelash Extension Store, Inc. has a long – term plan of opening outlets in various locations around Texas and key cities in the United States which is why we will deliberately build our brand to be well accepted in Dallas before venturing out.

Here are the platforms we intend leveraging on to promote and advertise Isabella Kingston® Eyelash Extension Store, Inc.;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Dallas – Texas
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our eyelash extension store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and ensure that all our staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Aside from quality, pricing is one of the key factors that gives leverage to eyelash extension stores, it is normal for consumers to go to places where they can get eyelash extensions at cheaper prices which is why big player in the industry usually attract loads of clients.

We know we don’t have the capacity to compete with big players in the industry, but we will ensure that the prices and quality of all the eyelash extensions that are available in our store are competitive with what is obtainable in the market.

• Payment Options

The payment policy adopted by Isabella Kingston® Eyelash Extension Store, Inc. is all inclusive because we are aware that different customers prefer different payment options but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Isabella Kingston® Eyelash Extension Store, Inc.  will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for products purchase without any stress on their part.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget for establishing a standard eyelash extension retail store. These are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the Unites States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Isabella Kingston® Eyelash Extension Store, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost of hiring a Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• Cost for Shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking with a wide range of eyelash extensions from different brands) – $50,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase and installation of CCTVs – $10,000
• The cost of the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a Website – $600
• Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully set up our eyelash extension retail store in Dallas – Texas.

Generating Startup Capital for Isabella Kingston® Eyelash Extension Store, Inc.

Isabella Kingston® Eyelash Extension Store, Inc. is a registered business that is solely owned and financed by Isabella Kingston and her immediate family members. They do not intend to welcome any external business partner which is why she has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Isabella Kingston® Eyelash Extension Store, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our eyelash extensions a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Isabella Kingston® Eyelash Extension Store, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if all that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging, Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Compilation of our list of eyelash extensions and other beauty care products that will be available in our store: Completed
• Establishing business relationship with manufacturers and suppliers of eyelash extensions: In Progress

Eyelash Extension Business Plan Template & Guidebook

As a beauty entrepreneur, creating a successful eyelash extension business takes thought, preparation, and a well-crafted plan. Crafting an effective business plan doesn't have to be a daunting task, with the #1 Eyelash Extension Business Plan Template & Guidebook, you can easily create a comprehensive and detailed plan that will help you launch and grow your business. With this template at your fingertips, you'll have the tools to craft an impactful plan with the goal of growing a successful business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Eyelash Extension Business [11 Steps]

How to Write a Eyelash Extension Business Plan in 7 Steps:

1. describe the purpose of your eyelash extension business..

The first step to writing your business plan is to describe the purpose of your eyelash extension business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a eyelash extension business:

Our mission at [business name] is to provide our clients with luxurious, long lasting, and personalized eyelash extensions that let them express their unique beauty and confidence. We are committed to delivering quality services with excellent customer service and ensuring that each client leaves completely satisfied.

2. Products & Services Offered by Your Eyelash Extension Business.

The next step is to outline your products and services for your eyelash extension business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your eyelash extension business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your eyelash extension business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your eyelash extension business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a eyelash extension business?

• Eyelash Extension Training
• Eyelash Extensions (variety of lengths, colors, and types)
• Adhesive for Eyelash Extension Application
• Mascara Wands/Brushes
• Glue Remover
• Sanitizing Products (sanitizer and disinfectant)
• Work Station to perform the eyelash extension application
• Permits/Licenses:

5. Management & Organization of Your Eyelash Extension Business.

The second part of your eyelash extension business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your eyelash extension business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Eyelash Extension Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a eyelash extension business varies based on many different variables, but below are a few different types of startup costs for a eyelash extension business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your eyelash extension business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your eyelash extension business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your eyelash extension business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Eyelash Extension Business Plans:

Why do you need a business plan for a eyelash extension business.

A business plan for an eyelash extension business is essential for setting up the business, understanding potential revenue and expenses, and having a roadmap to success. It helps define the goals, strategies, and tactics of the business, such as marketing plans and pricing structures. A plan also serves as a reference source when you're making decisions or seeking additional financing. Finally, it outlines assumptions about the future growth of the business and can be used to track progress.

Who should you ask for help with your eyelash extension business plan?

You may want to consult with a business consultant or financial advisor that is experienced in creating business plans for start-up companies. Additionally, you can find resources and advice from local small business associations and your local library.

Can you write a eyelash extension business plan yourself?

Yes, it is possible to write a business plan for an eyelash extension business yourself. It will require some research about the industry and a detailed analysis of the market, your competition, and your financials. Additionally, you will need to identify your target market, marketing strategies, and operational plan. You'll also need to create projections for sales and expenses and create a timeline for your business launch.

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The Best Eyelash Extension Business Plan: How To Guide

Hello, beautiful dreamer! We know starting a new business can seem like a daunting task with a mountain of things to do. But guess what? You’ve already climbed the first peak just by being here.

Setting up your very own eyelash extension business is absolutely achievable, and we’re here to guide you through every step of the way. It’s just like applying those perfect lashes – patience, precision, and, most importantly, passion make all the difference.

So, take a deep breath and prepare to flutter those fears away, because together, we’re going to make your dream a reality.

And hey, don’t forget to check out our ebook, “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” for even more insights and inspiration. Let’s get started, shall we?

Overview of the journey ahead

Let’s take a peek at the roadmap that will lead us to our destination – your successful lash business!

• Getting Started: This is where we gather our wits, and more importantly, our resources. We’ll explore startup costs, workspace needs, and essential supplies.
• Business Plan: Think of this as the blueprint of your dream house. It includes your business goals, target audience, services offered, pricing structure, and more.
• Marketing Strategies: Here, we’ll brainstorm on how to make your brand the talk of the town. Social media, website, referrals – we’ll cover it all!
• Financial Planning: Money matters can be tricky, but not when we handle them together. We’ll look at potential earnings and managing expenses.
• Operations and Services: Lastly, we’ll dive into the day-to-day workings of your business. From scheduling appointments to maintaining hygiene standards, this is where we ensure your business runs as smoothly as a perfect lash application.

Remember, every step is a lesson, and each challenge is a chance to grow. And don’t worry, our ebook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” will be there to guide you beyond this journey. Ready to take the plunge? Let’s jump right in!

Why it’s a good time to start an eyelash extension business

In today’s beauty-centric world, the demand for eyelash extensions is soaring high, and it doesn’t look like it’s coming down anytime soon!

Why, you ask? Well, eyelash extensions are a simple, non-invasive way for women to enhance their natural beauty and boost their confidence, without the need for daily mascara applications. Plus, as we emerge from the pandemic, people are keen to indulge in beauty treatments that have been put on hold.

So, there really is no better time to tap into this lucrative market than now! With your passion and our step-by-step guidance (and a little help from our comprehensive eBook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” ), you can create a thriving lash extension business and make your mark in the beauty industry.

Are you excited yet? Because we surely are!

Creating a Business Plan

A business plan is the blueprint for your eyelash extension business—it’s a roadmap guiding you to your goals.

Think of it as your business’s GPS. Just like you wouldn’t embark on a road trip without directions, you shouldn’t start a business without a clear plan. This plan will help you identify your target market, set financial goals, manage your startup costs, develop marketing strategies, and organize your business operations.

Plus, if you ever need to secure funding or attract investors, they’ll want to see a comprehensive and well-thought-out business plan. Don’t worry; we’ll walk you through each step to ensure your plan is as stunning as the lash sets you’ll be creating!

Key components of a successful business plan

• Executive Summary: This is like the trailer to your business plan movie. It provides a concise overview of your entire plan, including the name and location of your business, your mission statement, and the products or services you offer. Remember, first impressions matter!
• Company Description: This section gives a detailed explanation about your business. What kind of eyelash extension services will you provide? How does your business stand out? Who is your target market?
• Market Analysis: Understanding your competition and the needs of your market is crucial. What are the latest trends in the eyelash extension industry? Who are your main competitors? This will require some market research on your end.
• Organization and Management: Describe the structure of your business. Are you operating solo or do you have partners? This section also includes information about the management team and their roles.
• Services or Product Line: What are you selling? In this case, it’s eyelash extension services. But don’t forget to detail the benefits of your services to your customers.
• Marketing and Sales Strategy: How will you attract and retain your customers? This section outlines your marketing and sales strategy.
• Financial Projections: Provide an outlook for future business finances. This includes forecasted income, balance sheets, and cash flow statements. If you’re seeking investors, this section is particularly important.
• Appendix: Although not mandatory, it’s a good place to include any additional supporting documents that you’d like to mention in your plan.

Financial Planning

Financial planning is the heart of your business plan. It’s like the kitchen for a restaurant – everything depends on it.

You’ll use financial planning to estimate the startup costs of your eyelash extension business, including equipment, supplies, and licensing fees. It also helps you figure out how much you need to charge to cover costs and make a profit.

This section is your opportunity to prove to yourself (and potential investors) that your business can be profitable.

Also, through thorough financial planning, you can identify potential financial risks and devise strategies to mitigate them.

Just like you wouldn’t want to serve a raw cake at your birthday party, you don’t want to start a business without a solid financial plan. It’s a sweet foundation for your success!

Estimating startup costs

To estimate the startup costs for your eyelash extension business, you’ll need to consider a few key categories.

• Eyelash Extension Supplies and Equipment: This includes items like eyelash extensions, adhesives, tweezers, eyelash pads, and a high-quality lash bed. You’ll also need to regularly replenish your consumables like eyelashes and glue. The average cost for initial lash supplies and equipment can range from $500 to $1000.
• License and Insurance: You will need to acquire a cosmetology or esthetician license to legally operate, and the cost varies by state. Additionally, business insurance will protect you from potential liabilities. Together, these can cost around $500 to $1000 annually.
• Training and Courses: Becoming a skilled lash technician requires proper training. The cost of comprehensive lash training courses can range from $500 to $2000.
• Marketing Costs: From setting up a website to printing business cards, marketing your business is crucial. You may also consider running ads on social media. A starting budget of $200 to $500 per month is practical for marketing.
• Rent and Utilities: If you’re renting a space, include the cost of rent, utilities, and any necessary renovations in your budget. This can greatly vary, but on average, expect to spend $1000 to $2000 per month.

In total, starting an eyelash extension business can cost approximately $3,700 to $6,500 upfront, and around $1,200 to $2,500 monthly to operate.

Remember, these are just average costs and can vary based on location, quality of products, and personal choices.

Planning for operational costs

When planning for operational costs, you’ll need to make sure you account for ongoing expenses. These include replenishment of lash supplies, rent, utilities, and marketing costs.

Remember that operational costs also include unexpected expenses like equipment repairs or replacements. Always ensure you have some money set aside for these unpredictable costs. It’s also crucial to factor in the cost of your time.

As the saying goes, “time is money,” so every hour you invest in your business has a monetary value. Planning for operational costs helps keep your business running smoothly without any financial hiccups.

Revenue predictions

To calculate revenue predictions, you’ll first need to estimate the number of clients you anticipate to serve daily. Multiply this figure by the price of your lash extension service.

For example, if you plan to serve five clients per day, and each service costs $100, you’ll make $500 per day. Multiply this by the number of days you’ll be operating in a month to get your monthly revenue.

Don’t forget, this is a rough estimate and actual revenue can vary based on factors like holidays, client cancellations, and promotional discounts.

Marketing Your Business

Marketing your eyelash extension business is like the mascara of your business plan – it truly makes your brand pop and stand out from the crowd!

Without an effective marketing strategy, even the most exceptional services may go unnoticed.

The beauty industry thrives on visibility, reputation, and client relationships, and these are all areas where strategic marketing shines. It’s not just about bringing customers in but also about making sure they love your brand and keep coming back.

So, don’t just lash out randomly, plan your marketing carefully – it’s crucial for your success!

Identifying your target audience

Identifying your target market is like finding the perfect pair of lashes – it just fits to enhance your beauty! And in business terms, it helps to boost your brand.

To find this perfect fit, you need to ask a few key questions. Who are the people that would love to use your eyelash extension service? What age bracket do they fall into? What’s their income level? Moreover, consider their lifestyle and fashion choices. Do they go for a natural look or do they prefer more glam? Understand their needs and beauty goals.

The answers to these questions will help you understand who your ideal customers are. Just like how every lash style isn’t for everyone, your services won’t appeal to all. And that’s perfectly fine! Once you know who your target audience is, you can tailor your marketing efforts to attract and retain these specific clients.

And now, if you want to really make your brand flutter in the market, consider our marketing eBook, “Lash It Up: How to take your Eyelash Extension Brand to the Next Level!” This book will guide you on how to level up your marketing game and draw your target market like bees to honey!

Creating your brand

Creating your brand is like choosing the perfect pair of lashes to highlight your own unique beauty. It’s an expression of who you are and what you stand for.

Your brand is more than just a name or a logo ( we created an article to help you pick your perfect business name ) —it’s an experience that encapsulates your business personality, quality of service, and relationship with your clients.

What does your business stand for? What makes your lash service unique? Is it the comfort and relaxation your salon offers, or is it the wide range of lash styles you provide? Maybe it’s your commitment to using only high-quality, hypoallergenic materials.

Define these attributes clearly because this is what makes your brand, and this is the essence that your clients will connect with. Remember, a well-defined brand can be the difference between just another lash extension service and the go-to lash extension salon!

Strategies for promoting your business

Promoting your business effectively involves a blend of different strategies tailored to your target audience. Here are a few to get you started:

• Social Media Marketing: Use platforms like Instagram and Facebook to showcase your work and interact with your potential clients. Regularly post before-and-after photos, customer testimonials, and lash care tips.
• Partnerships: Collaborate with local businesses, influencers, or other beauty professionals. This can help you reach a bigger audience and gain new clients.
• Loyalty Programs: Reward long-time clients with discounts or free services. This encourages them to return and refer your business to others.
• Email Marketing: Send regular newsletters to keep your clients updated about new services, promotions, or any changes in your schedule.

These strategies are just the tip of the iceberg! For a comprehensive guide on how to take your lash business to new heights, check out our eBook, “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” It’s packed with detailed information, step-by-step guides, and expert tips to help you boost your business and make your brand truly flutter in the market.

Business Operations

Business operations refer to the day-to-day activities you’ll carry out to keep your lash extension business up and running smoothly. This includes scheduling appointments, managing inventory for your lash supplies, ensuring the cleanliness and organization of your workspace, and providing excellent customer service.

You’ll also need to handle any issues that arise promptly and professionally. Remember, the smoother your operations, the happier your clients will be, and a happy client means a thriving business!

We go over this more in our article “How to Start an Eyelash Business: The Ultimate Guide”

Setting Goals

Setting goals is like plotting a course on a map. It gives you a clear direction and helps you navigate your way to success. Goals provide a sense of purpose and enable you to measure your progress. They keep you motivated and focused, ensuring you stay on track and avoid unnecessary detours.

For your eyelash extension business, this could mean setting targets for client numbers, revenue, or even expansion plans. Your goals could be short term, such as securing five new clients in a month, or long term, like opening a new shop in two years.

Remember, goals are most effective when they’re SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. So, when setting your goals, make sure they meet these criteria.

How to set achievable goals

When it comes to setting achievable goals, think small to win big. Instead of setting lofty goals that may be hard to reach, focus on small, incremental targets.

For instance, you might aim to gain one new client every week rather than striving for a large number all at once. This method makes your objectives more manageable and less intimidating. Plus, celebrating these small victories can provide a significant boost to your confidence and motivation!

Also, it’s crucial to be realistic about what you can achieve in a given timeframe. Consider your resources, time, and potential obstacles. If you’re just starting, your goals should reflect that. As you grow and gain more experience and resources, your goals can too.

As you embark on this exciting journey of starting your own eyelash extension business, always remember that every successful business once started where you are now.

Each step you take brings you closer to your goals.

Yes, there will be challenges along the way, but every hurdle you overcome strengthens your business and you as an entrepreneur.

Keep your eyes set on your goals and persistently work towards them.

And, if you need a bit of extra guidance, don’t forget to check out our ebook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!”

Here’s to your success, and to the beautiful eyelashes you’ll be creating!

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Eyelash Extension Business Plan Template [Updated 2024]

Eyelash Extension Business Plan Template

If you want to start a Eyelash Extension business or expand your current Eyelash Extension business, you need a business plan.

The following Eyelash Extension business plan template gives you the key elements to include in a winning Eyelash Extension business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Eyelash Extension business plan:

Eyelash Extension Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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