closing statement for sales presentation

30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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10 Powerful Examples of How to End a Presentation

• By Illiya Vjestica
• - January 23, 2023

Here are 10 powerful examples of how to end a presentation that does not end with a thank you slide.

How many presentations have you seen that end with “Thank you for listening” or “Any questions?” I bet it’s a lot…

“Thank you for listening.” is the most common example. Unfortunately, when it comes to closing out your slides ending with “thank you” is the norm. We can create a better presentation ending by following these simple examples.

The two most essential slides of your deck are the ending and intro. An excellent presentation ending is critical to helping the audience to the next step or following a specific call to action.

There are many ways you can increase your presentation retention rate . The most critical steps are having a solid call to action at the end of your presentation and a powerful hook that draws your audience in.

What Action do You Want Your Audience to Take?

Before designing your presentation, start with this question – what message or action will you leave your audience with?

Are you looking to persuade, inspire, entertain or inform your audience? You can choose one or multiple words to describe the intent of your presentation.

Think about the action words that best describe your presentation ending – what do you want them to do? Inspire, book, learn, understand, engage, donate, buy, book or schedule. These are a few examples.

If the goal of your presentation is to inspire, why not end with a powerful and inspiring quote ? Let words of wisdom be the spark that ignites an action within your audience.

Here are three ways to end your presentation:

• Call to Action – getting the audience to take a specific action or next step, for example, booking a call, signing up for an event or donating to your cause.
• Persuade – persuading your audience to think differently, try something new, undertake a challenge or join your movement or community.
• Summarise – A summary of the key points and information you want the audience to remember. If you decide to summarise your talk at the end, keep it to no more than three main points.

10 Examples of How to End a Presentation

1. Asking your audience to take action or make a pledge.

Here were asking the audience to take action by using the wording “take action” in our copy. This call to action is a pledge to donate. A clear message like this can be helpful for charities and non-profits looking to raise funding for their campaign or cause.

2. Encourage your audience to take a specific action, e.g. joining your cause or community

Here was are asking the audience to join our community and help solve a problem by becoming part of the solution. It’s a simple call to action. You can pass the touch to your audience and ask them to take the next lead.

3. Highlight the critical points for your audience to remember.

Rember, to summarise your presentation into no more than three key points. This is important because the human brain struggles to remember more than three pieces of information simultaneously. We call this the “Rule of Three”.

4. If you are trying to get more leads or sales end with a call to action to book a demo or schedule a call.

Can you inspire your audience to sign up for a demo or trial of your product? Structure your talk to lead your prospect through a journey of the results you generate for other clients. At the end of your deck, finish with a specific call to action, such as “Want similar results to X?”

Make sure you design a button, or graphic your prospect can click on when you send them the PDF version of the slides.

5. Challenge your audience to think differently or take action, e.g. what impact could they make?

6. Give your audience actions to help share your message.

7. Promote your upcoming events or workshops

8. Asking your audience to become a volunteer.

9. Direct your audience to learn more about your website.

10. If you are a book author, encourage your audience to engage with your book.

6 Questions to Generate an Ending for Your Presentation

You’ve told an engaging story, but why end your presentation without leaving your audience a clear message or call to action?

Here are six great questions you can ask yourself to generate an ending for your presentation or keynote talk.

• What impression would you want to leave your audience with?
• What is the big idea you want to leave them with?
• What action should they take next?
• What key point should you remember 72 hours after your presentation?
• What do you want them to feel?
• What is the key takeaway for them to understand?

What to Say After Ending a Presentation?

When you get to the end of a book, you don’t see the author say, “thank you for reading my last chapter.” Of course, there is no harm in thanking the audience after your presentation ends, but don’t make that the last words you speak.

Think of the ending of the presentation as the final chapter of an epic novel. It’s your chance to leave a lasting impression on the audience. Close with an impactful ending and leave them feeling empowered, invigorated and engaged.

• Leave a lasting impression.
• Think of it as the last chapter of a book.
• Conclude with a thought or question.
• Leave the audience with a specific action or next step.

How to End a Presentation with Style?

There are many great ways you can end your presentation with style. Are you ready to drop the mic?

Ensure your closing slide is punchy, has a clear headline, or uses a thought-provoking image.

You want to capture the audience’s attention before closing the presentation. Make sure the fonts you choose and are clear and easy to read. And What are the Best Colours for Your PowerPoint presentation? Use them wisely.

Do you need to consider adding a link? If you add links to your social media accounts, use icons and buttons to make them easy to see. Add a link to each button or icon. By doing this, if you send the PDF slides to people, they can follow the links to your various accounts.

What Should you Remember?

💡 If you take one thing away from this post, it’s to lose the traditional ending slides. Let’s move on from the “Thank you for your attention.” or “Any questions.” slides.

These don’t help you or the audience. Respect them and think about what they should do next. You may be interested to learn 3 Tactics to Free Your Presentation Style to help you connect to your audience.

Create stunning presentations with our templates, toolkits and guides.

Illiya Vjestica

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Blog Marketing How To End A Presentation & Leave A Lasting Impression

How To End A Presentation & Leave A Lasting Impression

Written by: Krystle Wong Aug 09, 2023

So you’ve got an exciting presentation ready to wow your audience and you’re left with the final brushstroke — how to end your presentation with a bang. 

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a profound and lasting impression that resonates long after the lights dim and the audience disperses.

In this article, I’ll walk you through the art of crafting an impactful conclusion that resonates with 10 effective techniques and ideas along with real-life examples to inspire your next presentation. Alternatively, you could always jump right into creating your slides by customizing our professionally designed presentation templates . They’re fully customizable and require no design experience at all! 

Click to jump ahead:

Why is it important to have an impactful ending for your presentation?

10 effective presentation closing techniques to leave a lasting impression, 7 things to put on a conclusion slide.

• 5 real-life exceptional examples of how to end a presentation

6 mistakes to avoid in concluding a presentation

Faqs on how to end a presentation, how to create a memorable presentation with venngage.

People tend to remember the beginning and end of a presentation more vividly than the middle, making the final moments your last chance to make a lasting impression. 

An ending that leaves a lasting impact doesn’t merely mark the end of a presentation; it opens doors to further exploration. A strong conclusion is vital because it:

• Leaves a lasting impression on the audience.
• Reinforces key points and takeaways.
• Motivates action and implementation of ideas.
• Creates an emotional connection with the audience.
• Fosters engagement, curiosity and reflection.

Just like the final scene of a movie, your presentation’s ending has the potential to linger in your audience’s minds long after they’ve left the room. From summarizing key points to engaging the audience in unexpected ways, make a lasting impression with these 10 ways to end a presentation:

1. The summary

Wrap up your entire presentation with a concise and impactful summary, recapping the key points and main takeaways. By doing so, you reinforce the essential aspects and ensure the audience leaves with a crystal-clear understanding of your core message.

2. The reverse story

Here’s a cool one: start with the end result and then surprise the audience with the journey that led you to where you are. Share the challenges you conquered and the lessons you learned, making it a memorable and unique conclusion that drives home your key takeaways.

Alternatively, customize one of our cool presentation templates to capture the attention of your audience and deliver your message in an engaging and memorable way

3. The metaphorical prop

For an added visual touch, bring a symbolic prop that represents your message. Explain its significance in relation to your content, leaving the audience with a tangible and unforgettable visual representation that reinforces your key concepts.

4. The audience engagement challenge

Get the audience involved by throwing them a challenge related to your informational presentation. Encourage active participation and promise to share the results later, fostering their involvement and motivating them to take action.

5. The memorable statistic showcase

Spice things up with a series of surprising or intriguing statistics, presented with attention-grabbing visual aids. Summarize your main points using these impactful stats to ensure the audience remembers and grasps the significance of your data, especially when delivering a business presentation or pitch deck presentation .

Transform your data-heavy presentations into engaging presentations using data visualization tools. Venngage’s chart and graph tools help you present information in a digestible and visually appealing manner. Infographics and diagrams can simplify complex concepts while images add a relatable dimension to your presentation. 

6. The interactive story creation

How about a collaborative story? Work with the audience to create an impromptu tale together. Let them contribute elements and build the story with you. Then, cleverly tie it back to your core message with a creative presentation conclusion.

7. The unexpected guest speaker

Introduce an unexpected guest who shares a unique perspective related to your presentation’s theme. If their story aligns with your message, it’ll surely amp up the audience’s interest and engagement.

8. The thought-provoking prompt

Leave your audience pondering with a thought-provoking question or prompt related to your topic. Encourage reflection and curiosity, sparking a desire to explore the subject further and dig deeper into your message.

9. The empowering call-to-action

Time to inspire action! Craft a powerful call to action that motivates the audience to make a difference. Provide practical steps and resources to support their involvement, empowering them to take part in something meaningful.

10. The heartfelt expression

End on a warm note by expressing genuine gratitude and appreciation for the audience’s time and attention. Acknowledge their presence and thank them sincerely, leaving a lasting impression of professionalism and warmth.

Not sure where to start? These 12 presentation software might come in handy for creating a good presentation that stands out. 

Remember, your closing slides for the presentation is your final opportunity to make a strong impact on your audience. However, the question remains — what exactly should be on the last slide of your presentation? Here are 7 conclusion slide examples to conclude with a high note:

1. Key takeaways

Highlight the main points or key takeaways from your presentation. This reinforces the essential information you want the audience to remember, ensuring they leave with a clear understanding of your message with a well summarized and simple presentation .

2. Closing statement

Craft a strong closing statement that summarizes the overall message of your presentation and leaves a positive final impression. This concluding remark should be impactful and memorable.

3. Call-to-action

Don’t forget to include a compelling call to action in your final message that motivates the audience to take specific steps after the presentation. Whether it’s signing up for a newsletter, trying a product or conducting further research, a clear call to action can encourage engagement.

4. Contact information

Provide your contact details, such as email address or social media handles. That way, the audience can easily reach out for further inquiries or discussions. Building connections with your audience enhances engagement and opens doors for future opportunities.

Use impactful visuals or graphics to deliver your presentation effectively and make the conclusion slide visually appealing. Engaging visuals can captivate the audience and help solidify your key points.

Visuals are powerful tools for retention. Use Venngage’s library of icons, images and charts to complement your text. You can easily upload and incorporate your own images or choose from Venngage’s library of stock photos to add depth and relevance to your visuals.

6. Next steps

Outline the recommended next steps for the audience to take after the presentation, guiding them on what actions to pursue. This can be a practical roadmap for implementing your ideas and recommendations.

7. Inspirational quote

To leave a lasting impression, consider including a powerful and relevant quote that resonates with the main message of your presentation. Thoughtful quotes can inspire and reinforce the significance of your key points.

Whether you’re giving an in-person or virtual presentation , a strong wrap-up can boost persuasiveness and ensure that your message resonates and motivates action effectively. Check out our gallery of professional presentation templates to get started.

5 real-life exceptional examples of how to end a presentation 

When we talk about crafting an exceptional closing for a presentation, I’m sure you’ll have a million questions — like how do you end a presentation, what do you say at the end of a presentation or even how to say thank you after a presentation. 

To get a better idea of how to end a presentation with style — let’s delve into five remarkable real-life examples that offer valuable insights into crafting a conclusion that truly seals the deal: 

1. Sheryl Sandberg 

In her TED Talk titled “Why We Have Too Few Women Leaders,” Sheryl Sandberg concluded with an impactful call to action, urging men and women to lean in and support gender equality in the workplace. This motivational ending inspired the audience to take action toward a more inclusive world.

2. Elon Musk

Elon Musk often concludes with his vision for the future and how his companies are working towards groundbreaking advancements. His passion and enthusiasm for pushing the boundaries of technology leave the audience inspired and eager to witness the future unfold.

3. Barack Obama

President Obama’s farewell address concluded with an emotional and heartfelt expression of gratitude to the American people. He thanked the audience for their support and encouraged them to stay engaged and uphold the values that define the nation.

4. Brené Brown 

In her TED Talk on vulnerability, Brené Brown ended with a powerful quote from Theodore Roosevelt: “It is not the critic who counts… The credit belongs to the man who is actually in the arena.” This quote reinforced her message about the importance of embracing vulnerability and taking risks in life.

5. Malala Yousafzai

In her Nobel Peace Prize acceptance speech, Malala Yousafzai ended with a moving call to action for education and girls’ rights. She inspired the audience to stand up against injustice and to work towards a world where every child has access to education.

For more innovative presentation ideas , turn ordinary slides into captivating experiences with these 15 interactive presentation ideas that will leave your audience begging for more.

So, we talked about how a good presentation usually ends. As you approach the conclusion of your presentation, let’s go through some of the common pitfalls you should avoid that will undermine the impact of your closing:

1. Abrupt endings

To deliver persuasive presentations, don’t leave your audience hanging with an abrupt conclusion. Instead, ensure a smooth transition by providing a clear closing statement or summarizing the key points to leave a lasting impression.

2. New information

You may be wondering — can I introduce new information or ideas in the closing? The answer is no. Resist the urge to introduce new data or facts in the conclusion and stick to reinforcing the main content presented earlier. By introducing new content at the end, you risk overshadowing your main message.

3. Ending with a Q&A session

While Q&A sessions are valuable , don’t conclude your presentation with them. Opt for a strong closing statement or call-to-action instead, leaving the audience with a clear takeaway.

4. Overloading your final slide

Avoid cluttering your final slide with too much information or excessive visuals. Keep it clean, concise and impactful to reinforce your key messages effectively.

5. Forgetting the call-to-action

Most presentations fail to include a compelling call-to-action which can diminish the overall impact of your presentation. To deliver a persuasive presentation, encourage your audience to take specific steps after the talk, driving engagement and follow-through.

6. Ignoring the audience

Make your conclusion audience-centric by connecting with their needs and interests. Avoid making it solely about yourself or your achievements. Instead, focus on how your message benefits the audience.

What should be the last slide of a presentation?

The last slide of a presentation should be a conclusion slide, summarizing key takeaways, delivering a strong closing statement and possibly including a call to action.

How do I begin a presentation?

Grabbing the audience’s attention at the very beginning with a compelling opening such as a relevant story, surprising statistic or thought-provoking question. You can even create a game presentation to boost interactivity with your audience. Check out this blog for more ideas on how to start a presentation . 

How can I ensure a smooth transition from the body of the presentation to the closing? 

To ensure a smooth transition, summarize key points from the body, use transition phrases like “In conclusion,” and revisit the main message introduced at the beginning. Bridge the content discussed to the themes of the closing and consider adjusting tone and pace to signal the transition.

How long should the conclusion of a presentation be?

The conclusion of a presentation should typically be around 5-10% of the total presentation time, keeping it concise and impactful.

Should you say thank you at the end of a presentation?

Yes, saying thank you at the end of a PowerPoint presentation is a courteous way to show appreciation for the audience’s time and attention.

Should I use presentation slides in the concluding part of my talk? 

Yes, using presentation slides in the concluding part of your talk can be effective. Use concise slides to summarize key takeaways, reinforce your main points and deliver a strong closing statement. A final presentation slide can enhance the impact of your conclusion and help the audience remember your message.

Should I include a Q&A session at the end of the presentation?

Avoid Q&A sessions in certain situations to ensure a well-structured and impactful conclusion. It helps prevent potential time constraints and disruptions to your carefully crafted ending, ensuring your core message remains the focus without the risk of unanswered or off-topic questions diluting the presentation’s impact.

Is it appropriate to use humor in the closing of a presentation?

Using humor in the closing of a presentation can be appropriate if it aligns with your content and audience as it can leave a positive and memorable impression. However, it’s essential to use humor carefully and avoid inappropriate or offensive jokes.

How do I manage nervousness during the closing of a presentation?

To manage nervousness during the closing, focus on your key points and the main message you want to convey. Take deep breaths to calm your nerves, maintain eye contact and remind yourself that you’re sharing valuable insights to enhance your presentation skills.

Creating a memorable presentation is a blend of engaging content and visually captivating design. With Venngage, you can transform your ideas into a dynamic and unforgettable presentation in just 5 easy steps: 

• Choose a template from Venngage’s library: Pick a visually appealing template that fits your presentation’s theme and audience, making it easy to get started with a professional look.
• Craft a compelling story or outline: Organize your content into a clear and coherent narrative or outline the key points to engage your audience and make the information easy to follow.
• Customize design and visuals: Tailor the template with your brand colors, fonts and captivating visuals like images and icons, enhancing your presentation’s visual appeal and uniqueness. You can also use an eye-catching presentation background to elevate your visual content. 
• Incorporate impactful quotes or inspiring elements: Include powerful quotes or elements that resonate with your message, evoking emotions and leaving a lasting impression on your audience members
• Utilize data visualization for clarity: Present data and statistics effectively with Venngage’s charts, graphs and infographics, simplifying complex information for better comprehension.

Additionally, Venngage’s real-time collaboration tools allow you to seamlessly collaborate with team members to elevate your presentation creation process to a whole new level. Use comments and annotations to provide feedback on each other’s work and refine ideas as a group, ensuring a comprehensive and well-rounded presentation.

Well, there you have it—the secrets of how to conclude a presentation. From summarizing your key message to delivering a compelling call to action, you’re now armed with a toolkit of techniques that’ll leave your audience in awe.

Now go ahead, wrap it up like a pro and leave that lasting impression that sets you apart as a presenter who knows how to captivate, inspire and truly make a mark.

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15 Sales Presentation Techniques That Will Help You Close More Deals Today

Updated: June 01, 2022

Published: May 31, 2022

Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

The best sales reps know that, when done right , sales presentations are a high-earning skill.

So, let’s hone that skill with simple sales presentation techniques that communicate an irresistible narrative and get buyers to close.

Sales Presentation

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

As it can sometimes mean the difference between closing a deal or losing a customer, you definitely want to get your sales presentation right. There are strategies and tips you can follow to ensure your sales presentations are effective, memorable, and engaging. Let’s go over them below.

Sales Presentation Methods

1. structure your presentation. .

Guiding your prospects down a clear path is key to a successful sales presentation. You’ll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. 

There are times when flipping the structure can add unique elements to your presentation, though, and we’ll discuss this further below. 

2. Use data visualizations. 

Using visuals, like charts and graphics, to supplement your message is a valuable way to showcase your content in an easy-to-understand format as they make your words more impactful. 

For example, if you’re selling SaaS that helps users organize their sales process for a shorter cycle, you can create a visual that displays the average length of your clients’ sales cycle vs. those using other tools. 

By doing this, you’re adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. 

3. Rely on spoken words — not text.

If your presentation slides are text-heavy, prospects may get caught up reading the words you’ve written instead of listening, causing them to miss out on the value you’re sharing. Aim to include less text by calling attention to the most significant elements with short bursts of text that you supplement with your words. 

In addition, when you have less text on your slides, you may be less inclined to just read from them, which can be a bad part of presentations. You’ll have to speak instead of relying on written content. 

Let’s go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time.

Sales Presentation Techniques

1. send your buyer the presentation deck before your call..

You might assume that sending a buyer a deck before a call is like revealing whodunnit on the cover of a murder mystery. No one will pay attention to the rest of the book, right? 

When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. 

If your deck is compelling, prospects will want to get into it with you, even if they know the main point. Together, you can dive in, dissect the good bits, and talk through questions. It’s going to be a juicy conversation, and they know it.

Then, you can begin the conversation during your presentation with a statement like, “Based on the information in the deck I sent, where should we start?”

2. Invoke self-discovery.

It’s tempting to stick to a positive linear story during your sales presentation. That usually invokes talking about benefits, outcomes, and desired results. But, that approach isn’t always the best. 

Before discussing solutions and results, you must understand your prospect's problem. More importantly, you have to be sure your prospects understand the problem. 

Self-discovery is the ticket that gets you there. Instead of telling the buyer what the problem is and how you’ll address it, get your buyer to connect with the problem on their own. 

3. Talk about Point A. Don’t skip to point B.

This is 100% linked to the tip above. There’s a problem (point A) and desired outcome (point B). Point A is the status quo. It’s a problem your buyer will continue to face if they don’t make a change. 

You can stand out by focusing on point A, as talking about a pain point is shockingly more effective than talking about positive outcomes. 

Make your buyer feel the pain that results from the status quo. Convince them the pain will only worsen without your solution — because you know that to be true.

You should only talk about benefits once they’re on board with that line of thinking. Urgency is what allows benefits to land. Without urgency, benefits are just happy points that hold no real meaning.

4. Insight is your #1 lead story.

Buyers are experts on their circumstances, but they want insights into their situation from you. 

You’re most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities.

Check out this TaylorMade video. It’s a bang-on example of how to lead a presentation with insight, and then move on to your product’s strengths:

You learned how to get more distance from your golf swing (an insight into what you’re doing). Then you learned how that’s supported by the product’s particular strength.

Insight comes first. It changes how your buyers think about the problem your product solves. Only then benefits can land effectively.

5. Don’t lead with differentiators, lead to them.

At Gong.io, we’ve taught our sales reps to speak with buyers about a critical problem only we can solve. It’s the delta between top producers and the rest of the team.

• "The numbers from your top reps are fantastic."
• "The downside is they’re annulled by everyone else who’s missing their quota."
• "Your team goes from outstanding numbers to breaking even or missing quota. Both of those options are unsustainable."

We only introduce our key differentiator once the backstory is clear and the buyer gets it. Then, our reps say something like this:

"Gong is the only platform that can tell you what your top reps do differently from the rest of your team. We can tell you which questions they ask, which topics they discuss, when they talk about each one, and more."

See why we lead to our differentiator, and not with it? It just wouldn’t land the same way if we started with the differentiator. In fact, it might not land at all.

6. Focus on value, not features.

Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get. 

7. Flip your presentation.

he next, eventually achieving a shiny, final outcome. This isn’t always the best strategy. 

Instead of building up to the most significant and impactful part of your demo for your prospect, begin with the most valuable part, which is how you’ll help them, and let the conversation flow from there. 

There’s one other tactic underlying it all: The best product demos start with topics the buyers highlighted on the discovery call . For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that they’re heavily interested in Y. In the opening section of your presentation, address the biggest issue from discovery. Address the second biggest issue second, etc.

It’s called solution mapping, and it’s going to change your sales presentation process forever. Stop saving the big reveal for last. Stop building anticipation. Start with the good stuff. Let it rip right out of the gate.

8. Turn your presentation into a conversation.

If you sensed we were looking for a two-way dialogue during your pitch, you’re right. That’s a relief to most salespeople, especially the ones who hate delivering traditional presentations.

A two-way dialogue is going to make your pitch feel more natural. To do this, Gong.io says to get buyers to ask questions by giving them just enough info to inspire them to ask more questions and keep the conversation going. In fact, top performers ask fewer questions because they don’t bombard prospects with too much information but instead give buyers just enough information to have them ask questions. 

Long monologues won’t help you have real conversations with your buyers. Instead, aim for a great two-way conversation. 

9. Mind the 9-minute period.

This tip is crisp and clear: Don’t present for more than nine minutes. Gong.io data supports this. 

Presentations for lost deals last an average of 11.4 minutes. Why do they go so poorly? Because it’s hard to retain attention. If you do go longer than nine minutes, switch it up. 

Vary something that re-captures attention and keeps people engaged. Change channels by doing something like switching up who’s speaking in real life or on video. This can rest your clock to zero, and you’ve got nine more minutes for the next portion of the show. 

10. Be strategic with social proof. 

Social proof. Best friend or worst nightmare? It can be either one, so use it carefully. For example, generic social proof (i.e., naming impressive clients for brand power alone) is a disaster. Buyers might not identify with them. Sure, they’re dazzled, but they may not see how they relate to your current client.

An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story you’re telling.

11. Talk price after you establish value.

Would it surprise you to know it matters when you talk about certain topics? It can actually affect whether you win or lose a deal. Pricing is a great example of this principle.

The top salespeople wait to talk about pricing. They know it’s important to demonstrate their product’s value first.

Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. They’ll be less likely to raise it early, and if they do, you can refer back to the agenda.

Open with something like, " I’d like to talk about A, B, and C on our call today. Then we can go over pricing at the end and -- if it makes sense for you -- talk about next steps. Does that work for you?"

You’re all set.

12. Reference your competitors.

Our data shows that you’re more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely.

For best results, practice this during your first sales presentation. Waiting until the end of your sales process puts you into a dangerous red zone. Your buyers will already have formed opinions, and they’ll be harder to change.

In other words, at the end of the day, buyers will justify a decision they made early in the process, which is why it’s critical to set yourself up as the winner early on. Talk about the competition in your presentation. Put the conversation out there. Get your buyer to see you through that lens, and you’re golden.

Over To You

You now have 15 new tips and techniques to throw down this quarter. Many of these data-backed moves come from Gong.io’s own findings and have proven to be effective for us. Implement them, and I know you’ll boost your numbers.

Don't forget to share this post!

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Closing Your Sales Pitch with Examples and Tips

• 27th Sep '23

• 21 minutes read

Do you want to end your sales pitch presentation with a bang? Knowing how and when to close the sale is essential for sales pitch success. With a winning conclusion, you can turn the tide of a business meeting and leave the client feeling impressed and willing to make a decision. Read on to learn how to end your sales pitch like a pro with examples and helpful tips on success.

What to Include in Your Final Sales Pitch Summary

Your final sales pitch summary should be concise yet comprehensive enough to provide the key details of your sales pitch in a brief overview. A few things to include in your summary are: 1. A description of the product or service that you are proposing: What is it and how does it benefit your customer? What are the features and benefits that are unique to your product or service? 2. Your pricing strategy for the product or service: What is the cost to the customer for your goods or services? What discounts and offers will you make available? 3. An explanation of your sales process: Will you handle all aspects of the sale? Do you need a team to assist you in certain parts of the sale process? 4. Information regarding your expected timeline: When will the product or service be delivered? Are there any deadlines for the customer to be aware of? 5. Any customer service requests: How will you respond to customer inquiries and issues post-sale? What kind of customer support policies do you have in place for your goods or services? 6. Testimonials or proof of your reputation: What has your customer base said about your services or products? Do you have any awards or recognition that shows others have trusted you? By including these elements in your final sales pitch summary, you will provide a comprehensive overview of your proposal and everything that it entails. This will help ensure that both you and your customer have a clear understanding of what is expected and how the sale will proceed.

Sales Pitch Closing Remarks that Seal the Deal

Closing your sales pitch with the right words can determine whether you’ll land the deal or not. When it comes to delivering an effective sales pitch closing, there’s a few key points you should remember. First and foremost, finish strong. Leave your prospect with a clear, concise and passionate summary of your main key points. Also, try to drive home the urgency of the deal. This could be because of a limitation of resources, a time-sensitive offer, or a limited-time special price. Then, be sure to reiterate the advantages of their decision to your product. Outline the value your offering brings to the prospect, rather than repeating what other people might think of your product or services. Finally, address any objections that have been raised throughout your call. Present a solution to the objections your prospect has stated. Ultimately, your goal in the closing sequence of your sales pitch is to show your prospect a solid solution. Connect your solution to your prospects' needs and goals. As you speak, remind them how your solution will help them and why your offer is the best one available. At the end of your sales pitch, reiterate the call to action. Specifically tell them what the next steps should be, and what will happen after they take that step. Then, ask some type of closing question that will help to ensure the prospect is taking the right steps. Giving an effective sales pitch closing is essential if you want your sales pitch to be successful. Using these tips, you can deliver a powerful and effective closing that leaves your prospect feeling more confident in their decision to purchase.

Closing Strategies for Your Closing Statements

At the end of any presentation, your closing remarks are a chance to sum up your message, create a lasting impression, and inspire your audience to take action. Though the body of your presentation should have already swayed your audience to your opinion, there are several effective closing strategies you can use to make sure the message resonates. A memorable story is one way to leave your audience with a lasting impression. Select a story that summarizes your overall message and resonates with your audience. Eliminate any distractions and draw people in with the story, as it gives them a concrete example to which they can relate. The Rule of Three is an effective strategy to create structure in your closing remarks. Summarize the main points of your presentation in three brief, powerful statements. For example, if you’re a consultant talking about marketing strategy, you can use the Rule of Three to summarize new research, the benefits of the strategy, and the next steps to implementation. You can leave people on a positive note and with a plan of action. Summarize the main points of your presentation and emphasize the most important aspects of your proposal. Invite your audience members to ask questions and offer their feedback. Finally, be sure to thank your audience for their time and attention. By following a few simple strategies and using your closing remarks to summarize your proposal, you can provide a powerful conclusion to your presentation. Through storytelling, the Rule of Three, and a plan of action, you can create a lasting impression and inspire your audience to take action.

End With a Clear and Bold Call-To-Action

As the popular saying goes, "all's well that ends well." When it comes to marketing, this means that sales and conversions are driven by having a clear and bold call to action at the end of your message. A call-to-action (CTA) is a piece of marketing phrasing that encourages people to take a desired action. It is a powerful way of prompting customers to take the next step to purchase your product, engage more deeply with your brand, and ultimately convert. A well-crafted call to action should be straightforward and should contain the main benefit that the customer will receive. It should be clearly communicated what you want the customer to do, such as sign up, buy now, and so on. Additionally, using powerful language such as "get" and "start" can also be used to grab the customer’s attention. For example, if you’re running an offer for a discount sign-up to your newsletter, you could use a call-to-action such as “Get 20% off when you sign up for our newsletter today.” This clearly communicates to the customer what they get and what they should do. Moreover, you should strive to make your call-to-action stand out by using prominent design elements. Whether you use buttons, colors, bolded phrases, or other design elements to make your CTA noticed, it should be easily discoverable to the customer. By having a clear and bold call-to-action, you are creating an opportunity for customers to take the next step to either engage with your brands or purchase your products. Ultimately, the call-to-action should be tailored to drive conversion and ensure your customers take the desired action. So, end your message with a call-to-action today and start driving conversions and revenue for your business!

With careful and targeted strategy, a clear and bold call-to-action can be an extremely effective way to influence customer decision and increase conversion rates. Here are a few pointers which can help businesses create a powerful call-to-action:

• Clearly Define Goals and Intentions
• Understand Your Audience and Segment Accordingly
• Utilize Short, Concise and Action-Oriented Messaging
• Include Color, Fonts, and Visuals To Support Your Message
• Test Different Variations to Optimize Performance Over Time

Tips for How to End a Sales Pitch

Sales pitches are an essential part of selling. When done right, they can be successful in helping businesses close sales and secure leads. However, there are certain key components that must be included in your presentation strategy to make it effective, and the ending of the pitch is just as important as the beginning. Here are a few tips to make sure your sales pitch ends with the desired outcome. First, make sure to end the presentation with a strong call to action. This can be in the form of making an offer, asking for an appointment or quickly summarising the benefits of your product or service. Be sure to verbalise your desired result at the end of the pitch and ask your buyer for a response. Make the buyer feel special and valued. It’s important to thank the buyer for taking the time to listen to you and for their consideration. In some cases, you may want to consider offering the buyer bonus incentives like discounts or giveaways as a way to show them you value their commitment. This can be a great way to sweeten the deal and help to move the sale forward. If you have a sample of your product or service you can offer to the buyer, consider presenting it in full at the end of the pitch. This will give the buyer an idea of the value they are getting should they decide to purchase. It is also an opportunity to demonstrate the craftsmanship and quality of your offering. When the buyer does commit to buying your product or services, it is important to reiterate in the closing all the details of the deal. Be sure to include the agreed pricing, the timeline and the discount or bonuses provided. In conclusion, a successful sales pitch does not end until you receive a positive response from the buyer. Use these tips and incorporate them into your sales pitch to make sure it ends with a satisfying outcome and you close the sale successfully.

3 Closing Questions to Ask a Prospective Client

If you’re on a sales call with a potential client, you need to ask the right questions in order to close the sale. Asking questions can help build relationships, increase customer understanding and trust, and provide you with valuable information to help you close the sale. Here are 3 closing questions to ask a prospective client that can increase your success rate. 1. What Is Your Budget for This Project? Knowing the client's budget for a particular project gives you a better understanding of their expectations and whether or not you can meet them. If the budget is not within your capabilities, it can help you avoid wasting time on a project that may not be profitable for your business. 2. What Is Your Timeline for This Project? Knowing the timeline for a particular project can help ensure that you meet deadlines and that your services are provided on time. It’s important to understand if there is a fixed start date or if the timeline is flexible so that you can plan accordingly. 3. What Is Your Decision-Making Process? Understanding the client's decision-making process gives you a better understanding of who will ultimately decide whether or not to move forward with the project. Knowing the timeline and process for getting to the final decision will help you navigate the sales process and close the sale. Asking closing questions can be a vital part of the sales process. Questions such as “What is your budget for this project?”, “What is your timeline for this project?”, and “What is your decision-making process?” can help you better understand the client's needs and provide valuable insight to increase your success rate.

What Repetition Can do for Your Closing Comments

When it comes to closing comments in a speech or presentation, effective use of repetition can be an incredibly powerful tool. Repetition can create strong emotional ties to an idea and create an effective, lasting impression. This is key for closing a speech or presentation because it leaves the audience with the main message. Repeating keywords and phrases helps drive the lesson home and has the potential to stick in the audience’s memories. For example, if the main takeaway message of your presentation is about the need to help the environment, you could end with a powerful phrase like: “Let’s all work together towards a more sustainable future.” This phrase repeats the idea of helping the environment and can easily be remembered. Repetition can also be used to remind the audience of what they’ve just heard, reinforcing the key points. If you have discussed a few ideas within your speech and the audience has only learned a few main points from them, you can use repetition to reinforce these points. For example, “Don’t forget, renewable energy sources, energy efficient appliances, and transportation alternatives can all play an important role in helping the environment.” Maintaining a consistent tone of voice and showing enthusiasm is an important element to consider when repeating closing comments. If your voice is upbeat and enthusiastic, it’s likely that the audience will remember the content better. Repetition can also be used to express a sense of positivity and motivation; try ending your presentation or speech with a statement like, “Let’s make a difference for the environment and leave this world better than we found it.” Effective use of repetition helps convey the key message of a speech or presentation and leave the audience with a memorable impression. Using positive, motivational language and repeating phrases throughout your closing comments can create an emotional connection and foster understanding of the main message. If used properly, repetition can be an incredibly powerful tool for closing a speech or presentation.

Repetition is one of the most effective ways to close a conversation or conference. Repetition can help create a lasting impression as well as emphasize key points that you want the audience to longer remember. Here are five key advantages of repeating your points when closing:

• Reinforce Key Messages
• Builds Sympathy
• Provide Closure
• Enhance Retention
• Strengthen Call to Action

How Vocal Tone Can Enhance Your Closing Paragraphs

In English composition, the closing paragraph plays an essential role, summing up the essay's main ideas and giving readers a lasting impression. To really make your ending stand out, it's important to use vocal tone — the writer's emotion and emphasis in the words — to enhance it. Start with a reflection of the essay's main ideas. This will serve as an effective conclusion to your essay. Take time to pause and create emphasis, allowing readers to fully absorb what you are saying. Reflect back on what has been discussed throughout the piece, and make sure to tie it all together within the closing sentence. Vocal tone can make your closing paragraph seem more sincere and meaningful, thus making it stronger. Softening your voice at the end can evoke feelings of understanding and completion, and adding a hint of enthusiasm to your voice can inspire readers to take action. Similarly, using a firm structure, and perhaps even raising your voice, will empower readers to stay in control and maintain the topics discussed. Remember to make sure that your closing paragraph is polite and kind. Readers don't want to receive orders or criticism; they want to feel respected and inspired. Use an appropriate tone to give readers the feeling that their time and attention has been worth it. One of the most effective ways to make your essay stand out is to create a powerful closing paragraph. Writing with vocal tone in mind will help you convey your ideas in a meaningful way. Take some time to reflect on the essay's main ideas, use vocal emphasis in a polite and kind manner, and maintain a firm structure to empower your readers. Doing this will help you enhance your closing paragraph and inspire readers to take action after they finish your essay.

9 Questions to Ask Yourself Before Closing the Sale

Closing a sale is a great feeling; however, it is important to ensure that everyone’s needs have been met before finalizing the deal. Consider asking yourself the following questions to make sure you and your customer are completely satisfied. 1. Have all questions been answered? One of the biggest mistakes you can make when closing the sale is forgetting to answer any lingering questions the customer has. Ensure you have thoroughly gone through every query to ensure the customer is not left with anything unresolved. 2. Is now the best time to close? This depends on the situation and the customer’s needs. If the customer was at first interested but needs more time to make a decision, wait for them to come around. Forcing the customer into a purchase could hinder the sale. 3. Is the customer aware of all costs? Make sure you have gone over every additional fee or charge associated with the product or service. This will avoid any surprises on the customer’s end. 4. Have you offered the customer more than one option? This gives the customer more freedom to decide which route is best for them. By providing more than one way to make the purchase, you increase the chances of the customer closing the sale. 5. Have you recommended additional products or services? If there are any other products or services that could complement what the customer is buying, suggest them. This could lead to the customer buying more, resulting in a larger sale and more commission for you. 6. Is the customer’s budget considered? One of the most important aspects in the sale is understanding what the customer is willing to spend. Be mindful of this throughout the sale process. 7. Have you expressed your appreciation? Let the customer know that you appreciate their business by expressing your gratitude. This will likely make them feel welcome and respected, making them more likely to proceed. 8. Are payment plans available? Not everyone pays in full immediately. Offer payment plans and other payment methods to ensure the customer can make the purchase in the desired manner. 9. Is the customer’s satisfaction guaranteed? Most customers are comforted by the assurance of a good return policy. Promote the security this provides them and make sure the customer has all the information they need in the event of a product or service not meeting their expectations. Asking yourself the above questions will ensure everyone involved is at ease when closing the sale. Taking the time to ensure all aspects of the deal have been considered will save you time in the long run.

Check Your Ego at the Door Before the Close

When it comes to closing a deal, it’s important to recognize the value of the relationship and remain humble throughout the process. Having confidence in you and your abilities is important, however, when it comes to business, it’s important to check your ego at the door. Ego can get in the way of making the right deals for everyone involved. It can lead to a competitive nature where each party is focused on “winning” the negotiation rather than achieving an outcome that is beneficial for both parties. It can also make it difficult to listen to feedback, and can lead to decisions that are less than ideal. It's important to remember that the art of negotiation is about compromise and finding the best solution for everyone- not about trying to best the other party. Keep in mind that having genuine respect for your negotiating partner will lead to a better outcome and create a better working relationship. To avoid ego-driven mistakes, it’s essential to maintain a professional attitude throughout the negotiation process. If you show respect to the person you’re bargaining with, then you’re more likely to come to an agreement. Putting your own wants and needs aside, can help you focus on the mutual needs of the parties involved. Staying focused on the facts at hand during a negotiation can also help keep emotion and egotistical feelings from clouding your judgement. Keep an open mind, be ready to listen and be willing to compromise. At the end of the day, a solid business deal is based on respect and understanding, not on ego. Keeping your ego at bay and having respect for the other party involved are key elements for a successful negotiation and close.

Start Your Close With An Acknowledgement

Starting your close with an acknowledgement is a great way to signal the end of your conversation and show your appreciation for the person you’re speaking with. An acknowledgement isn’t a formal goodbye, but a way of expressively conveying your thanks and your eagerness for future engagements. Whether you’re in a business meeting, concluding a conversation with a colleague or friend, a proper acknowledgement is always a good idea. An effective close should reflect the respect you have for the person and the importance of the relationship. It’s important to remember that it’s a way of showing your appreciation and gratitude for the opportunity to speak. Acknowledging someone with sincerity can create a positive emotional response and can help to build trust within the relationship. The best acknowledgement should be personalized to the specific conversation you’ve just had. Begin by thanking the person for their time, mentioning any specific topics that were discussed and expressing your desire to work together in the future. For example, if you were in a business meeting, you could start off with an expression of gratitude “Thank you for taking the time to meet today, I really appreciate your insights and all your help.” In addition, you can mention promises made during the conversation or actions to be taken afterwards. For example, “I can’t wait to begin working on the project and keep you updated with my progress.” Make sure to close by saying goodbye with enthusiasm and a smile. It’s important to keep in mind that to make sure that your acknowledgement is sincere in order to ensure that it has its desired effect. An expression of gratitude may seem small, but it can have a powerful impact on your relationship. Starting your close with an acknowledgement the right way is sure to leave a good impression.

In the age of online business, closing is an essential and often overlooked step in creating a successful customer experience. Whether you are completing a customer service call, sending a purchase order or closing a meeting, it is essential to properly thank your customer and show your appreciation for their business. In this article, we will look at two methods for starting a close and how to best acknowledge your customers.

Powerful Silence as a Closing Strategy

The importance of powerful silence as a closing strategy in a various situations cannot be overstated. Oftentimes, the simple act of staying silent can be the catalyst to a productive and successful conversation or meeting. First and foremost, a extended period of silence serves as a signal to evoke attention from the other individuals in the conversation. Keeping quiet can indicate to others that you are open to hear what they are saying or that you may have an important statement you are about to make. Using this tactic can also be a useful when two opposing parties are involved in a discussion and a resolution is nowhere in sight. The silence can pivot the conversation in a new direction and take it to a new level. The power of words has a tendency to capture the attention, and sometimes this attention might not always be good. By using silence, you can allow the importance of what you have said to sink-in with your listeners without diluting its effect because of too much talking. Furthermore, prolonged silent strategically communicates that you are in control and are making the caller think seriously about the conversation. It also reflects that you respect the other person’s points of view, as well as gives them the time to reflect upon your ideas. The effective use of powerful silence can be an effective tool in arguments, conversations, and generally in any sort of meeting. Keeping calm and juxtaposing it with silence can add a whole new dynamic to a discussion. Utilizing it the right way can be extremely advantageous as it is a non-confrontational and non-aggressive tactic, that can be used to get your point across in the best way possible.

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• 15 Smart Sales Closing Techniques [Scripts and Examples]

The ultimate goal of every salesperson is to make that sale. 

It is the only factor that decides if all their hard work has paid off.

It’s not easy either. It requires you to listen to your prospects, understand their pain points, overcome objections , and explain all the features and benefits in a way that helps them accept your product or service.

More than 36% of salespeople say that closing is one of the most difficult parts of their job.

No doubt, sales reps are under a lot of pressure when it comes to closing a sale . But if they know what to expect, and prepare accordingly, it won’t be that challenging.

Here are some tried and tested techniques to help you prepare and easily seal the deal.

What do you mean by closing a sale?

While the term “closing a sale” sounds emotionless and distant, it is in fact a hugely emotional part of the sales process – for both parties involved.

• For the sales rep, you’re getting a prospect to agree to a deal and sign a contract. You’ve earned their trust and they will pay you for it.
• For the buyer, they are investing in you and your product. They are trusting you with their business.

But, you have to learn how to close.

Why? Because learning and implementing sales closing techniques helps you achieve your sales targets .

Here are 15 best sales closing techniques to help you.

15 Best Sales Closing Techniques

1. the “now or never” technique.

This is a traditional sales closing technique that invokes a FOMO or “fear of missing out” amongst customers. It creates a sense of urgency by adding “special, limited-time offers.” The goal is to give your client that extra nudge needed to move to a “yes.”

For example, you can tell them that only a few items are left in stock, and since it is a limited-edition product, they won’t be able to buy it later. You can also use trigger words like “last chance”, “ends soon”, “today only”, “don’t delay”, etc.

Example script:

I should let you know that we have a special [X%] discount available for those who signup within this week. I wouldn’t want you missing out on that.

Why it works

In general, we love having options . That’s why buyers keep evaluating products/vendors to find the best of the best deals.

But at the same time, we’re also wired to avoid losing out on things . And that’s why the now or never technique of closing sales works on the buyers who need just one more reason to make that decision.

The best time to use “the now or never technique”

If you sense that a buyer is convinced but is still delaying signing up, you can use this technique. However, make sure that you’ve established a value before offering a discount.

You can also ask your customers if they’re evaluating your competitors during the discovery call itself. It will help you negotiate with them or offer discounts accordingly.

For instance, LeadSquared CRM makes it easy for sales reps to enter dispositions and refer to them anytime to avoid any confusion later during the selling process.

2. The Options Technique

In this sales technique, you offer your client the possible and available options. It prevents the client from giving a binary yes-no response and allows them to explore options.

So, instead of offering a single product or a service, you ask them to choose from multiple options. But limit yourself to 2-3 options.

For example, you can ask the client if they would like a 3-month, 6-month, or 1-year subscription. However, do not ask if they want to buy a subscription or not, which will again invite a binary response.

Considering all your requirements, I think these two products would work best for you. Would you like to go with [X] or [Y] ?

Why this technique works

People prefer thinking that they chose to buy or not buy; they don’t want to be convinced into anything. By giving them options, in a way, you’re supporting their pride, which may lead to you winning the deal.

The best time to use it

When you see that the buyer is skeptical about usability, you can try this technique. Otherwise, you can also use this sales closing strategy when the buyer’s budget is a constraint. You can offer the basic version (instead of advanced/pro) to help them get started.

Note that people often feel that the more choices they have, the better their chances of finding a deal that will perfectly satisfy their needs. However, the more options they have, the less likely they are to make a decision at all.

That’s why, while using this technique, don’t offer too many options that will only confuse the buyer.

3. The Assumptive Close

This technique is based on the principle of self-fulfilling prophecy. That is, your belief in something leads to it coming true.

Here, the salesperson assumes that their offering matches the buyer’s requirements. So, the next step that remains is talking transactions.

For instance, you can directly ask when they would like to get started with the paperwork.

Example scripts:

When should we get started on implementation? When should I have this delivered? Do you want to go with [X tier] or [Y tier] ? Send me [X financial information] , and I’ll get the paperwork ready now. To whose name should I make the invoice? Do you want [upgrade] with this, too?

Why the assumptive close technique works

The assumptive close technique gives two choices to the buyer –  believe you or distrust you. But because of your/your brand’s reputation, they’re more likely to believe you. It prevents the client from thinking about the reasons why they should not get the product.

The best time to use this sales closing technique

If you think that your product/service is exactly what the client is looking for, you can apply this technique.

4. Giving a Discount

Discounts are the age-old trick for closing sales. Good deeds do not go unnoticed. Giving a discount will surely give your buyers one more reason to say yes.

Discounts can be of various types. For instance, free shipping, bonus, cashbacks, vouchers, etc.

If you commit today, I can get you an additional [X%] discount. If you sign up today, you can take priority in the implementation queue.

Everyone likes freebies, which is why this technique works. In fact, 93% of shoppers use a coupon or discount code all year round.

The best time to use this technique

If you can achieve your revenue targets while preserving your profit margins, use this technique.

Sometimes brands also use the discounting technique to capture a market share.

However, make sure you have (or get) the approvals before offering the discounts. Otherwise, refusing the offer later will create a bad brand impression.

5. Being Inoffensive

Some clients can be difficult to handle as they do not want to give up control. They stay stubborn with their “no,” but you can move that no to a “yes” with the right set of questions.

By being inoffensive (despite all the friction), you can guide them into signing the deal.

Follow this approach while being polite throughout.

• Reiterate their pain points
• Suggest that you have solved these challenges for a similar client.
• Show the results your clients have achieved with your service.
• Ask them if you can go ahead with the deal.

It will make the client rethink why they’re saying no. And because you’re being polite and helpful throughout, they may consider your offering.

As you can see, our  [product/solution]  is the right fit for your  [problems/challenges] . And that’s how  [other clients]  got over that hurdle. I recommend you do the same, and you’ll always be glad you did. So, shall we go ahead and get you signed up?

People tend to subconsciously decide what to do before figuring out why they want to do it.

This sales closing technique makes them recall their goals/challenges, how your offering fits into the picture, and that there’s no reason not to go for it.

If you could see that the deal is on the verge of going cold for no good reason, apply this strategy.

Being inoffensive helps you in one more way. You can get feedback about how you can tune your product or service to meet the demands of this set of customers.

6. The Sharp Angle Close

The Sharp Angle Close is also known as the “If I – Will You Close” technique.

This technique is applicable for clients who want to say “yes,” but on a condition. Usually, this condition is not a part of the deal.

For example, the client asks for an extra five percent reduction on interest rates for the house payment. This discount may not be a part of the deal, but you can close the deal by asking for something else in return.

You can say that you will provide this offer only if the customer agrees to finalize the purchase today. This method allows the prospect to feel like they won the deal. It also gets you a sale.

If we give [freebie] , would that convince you to sign the contract today? If you sign the contract today, I can guarantee we can do [special request the buyer asked for] . How does that sound?

It is a win-win situation for both clients and salespeople. While clients get an additional discount, sales reps get closer to achieving their quarterly (or monthly) revenue targets.

Salespeople use this technique mostly during quarter ends – when they have to close their revenue/sales targets.

7. The Backward Close Technique

Salespeople usually ask for referrals at the end of the sales process or when they receive a positive NPS.

In contrast, in the backward close technique, you ask for a referral beforehand – to increase their interest in your offering.

To make the most of this technique, offer a gift/reward in exchange for their reference.

I hope you’re happy with our  [solution/product/services] . Do you know anyone else in your network who could benefit from this solution? And to express our gratitude, we would like to offer you  [reward/referral bonus] .  Recently, we’ve launched a referral program in which we’re offering incentives to our referral partners.  [Reward details] I invite you to share your referrals who can benefit from our  [product/solution/service] .

The customer (whom you’ve asked for a referral) feels good being an altruist or simply enjoys the reward. Thus, in a way, fostering your relationship with them.

Also, 92% of consumers trust referrals from people they know. So, when you approach a buyer from a referral vs. yourself, you’ll have a better chance of winning the deal.

There are more reasons to use this technique.

The best time to use the backward close technique

You can use the backward closing technique when you sense that the buyer is not paying attention to you. It will help you gain back their interest by changing the flow of conversation.

8. The Needs Close

In this technique, you consult the client about how much they can save or how much ROI they will get by partnering with you. It is an easy way to show that your product has value for them.

If we implement by [X date] , I estimate you can start seeing ROI by [Y date] . That means we’d need to close by [X date] . Is that enough time for you to make a decision? I know you said you need to have a solution in place by [date] . Working backward from that day and factoring in implementation and training time, it looks like we’d need to have a signed contract by [date] to meet that deadline. Can you commit to that signing date?

The needs close technique works because you present the quantifiable values to the buyer.

The best time to use the needs close technique

When you see that your product or service directly addresses some of the major pain points of the prospect, but they aren’t sure how they’ll benefit from your product, use this technique.

However, don’t assume. Let the client state their needs. Once you have that list, check off the ones that your product/service can help with.

9. The 70/30 Rule

The 70/30 rule states how much the healthy balance of conversation should be. The customer should do 70% of the talking while the salesperson should do the rest.

Listening is the key to making good sales. It helps you understand the pain points of the customer.

According to Gong, the highest converting talk-to-listen ratio on B2B sales calls is approximately 43:57.

Although the 70/30 rule is not quite a closing technique, it can help you pick the right one.

Also, note that closes are phrased as questions and not statements. For instance, sentences that start with “I’d like to” or “Maybe, we can” aren’t closes. But questions that start with “Are you,” “Can you,” or “Will you” are. So be wise in the wordings you choose.

10. The “Ask for Opinions” close

In this technique, the sales rep asks the prospect about their opinion about the product. Probing for opinions is an effective way to sway the client towards a yes. Moreover, it can also be a great way to discover issues in the product or the service.

For example, you can ask them what they think about an insurance policy they have been looking at. Asking about opinions makes your client feel invested in the brand.

On a scale of 1-10, how likely are you to purchase our [product/service] ? [Answer from prospect] (If the score is close to 10) That’s great. Would you mind sharing what’s preventing you from giving it a perfect 10? (If the score is very low) That’s disappointing. Would you mind sharing some inputs on where our [product/service] seems to be lacking?

Listen to what your prospect thinks about your offering. If there’s any misunderstanding regarding features/solutions, clarify that.

Otherwise, if everything else checks out, but the score is still too low, understand that your product/service may not meet their requirements. If the score is good, propose the values that they get from your offering and other solutions that can resolve their problem as a whole.

People like to share their opinions. When you use this strategy while closing sales, the buyer feels they’re a part of the decision-making process. They believe that you’re not hard selling. Instead, you’re keen on benefiting them more. In short, Affirmation is the driving force in this closing technique.

You can use this technique in almost all scenarios. It helps you build rapport with the buyer.

11. The Question Close

In this technique, you try to uncover the client’s objections and create solutions for them. It builds upon the lead qualification process, where you try to gauge the opportunity to make a sale.

You can ask questions like, “Now that you have seen this property, does it solve all the requirements you have for your home?” If it is a yes, then you can move to close the sale. If it is a no, then you can ask how your solution fails to solve the challenges.

Did I answer everything you wanted to know? Do tell me if you have any other questions. No? Okay, great. Welcome aboard. I know you’re going to enjoy this as much as my other clients do. So, how would you like to pay for this today?

This technique works because it directs the buyer towards a purchase while keeping their needs and preferences in focus.

Use this technique when you want to address objections, but you also want to get a commitment.

12. The Objection Solicitation

In this technique, you ask questions that bring out any objections your client may have. Here, the salesperson asks very specific questions regarding the product. It helps the prospect to openly talk about the issues they may have with the product.

Let me answer this for you. [Handle objection] I hope this helps. Do let me know if there’s any other concern. I’ll be happy to discuss. Or [Name] , do let me know the reason why we shouldn’t proceed with this deal. If there’s anything I could do to help you decide, I’ll be happy to do so.

Both – buyers and sellers seek trust in the partnership. They tend to appreciate each other’s capabilities , understand each other’s businesses, and believe that their partners will stick to the commitments they make.

The objection solicitation technique promotes open communication (for anything or everything that might concern the partnership in the future), which is a must for building long-term relationships.

When a buyer presents objections, it means they’re interested in your product/service. However, they need some clarifications.

A pro tip: Respond to objections with questions. Top-performing reps often do this.

Note, this technique is also helpful for customers who have stalled the purchase process because of apprehension regarding the product.

13. The Ben Franklin Close

The concept behind Ben Franklin Close is to make a pros and cons list of your offering with the client and help them understand the benefits while considering their priorities and preferences.

There are four steps to Ben Franklin sales closing technique:

• Present the idea of making a pros-and-cons list.
• Let the client come up with a list of pros and cons. Offer guidance wherever required.
• Highlight other valuable pros they might not have considered.
• Ask thoughtful closing questions.

I understand you might want to give this some more thought. And given how important this decision is, I understand where you’re coming from. Still, you must understand whether the benefits of this [offering] outweigh the cons. Can we put together a comparison of those together to help you make a rational decision? [Carry on the discussion based on points 2 and 3] I hope we’ve considered all major obstacles. Is there any other reason not to proceed with this deal?

By letting buyers evaluate the pros and cons themselves, you eliminate their reasons for not buying the product.

Plus, the Ben Franklin close technique acts as a need vs. want checklist. If your offering covers all (or most of) their needs, you have a good chance of making a sale.

When the negotiation is not going in your favor, use this technique to reverse the course. You can also use this technique when the deal appears to be going south.

However, make sure that the pros outweigh the cons. As the client will make a decision based on which list is longer.

14. The Impending Event

This closing technique gives customers a hard deadline to make their decisions. You can reference policy changes or upcoming regulatory changes beyond your control that may prevent the customer from getting the current offer.

For instance, you can offer additional discounts, features, or services, flexibility in contract terms, and more.

But make sure your client gets approval from legal, accounting, and other departments to sign the deal by the said period. Otherwise, you would be making an unnecessary sacrifice for sale.

This offer expires on [date] . Can I get a commitment from you today itself? I know [resolving the problem] is a really big priority for your team. But I’m worried we won’t be able to offer [product/service] at this price because of [an impending event] . You would not want to miss this chance, and I hope you decide by [date] . I’ll keep the paperwork ready meanwhile.

Time constraints make people decide faster . The impending event technique makes use of this aspect of human psychology. By giving a tight deadline, it increases the chances of closing a sale.

When should you use this technique?

Salespeople generally use this technique during new product/feature launches. It helps them make sales and, at the same time, test the market-readiness to use that product.

Alternatively, this technique can be used when the buyer is delaying the contract for no viable reason.

15. The Summary Close

The Summary close is a common technique where you list how the product or service will benefit your prospect before you close the sale.

It is helpful for longer sales processes. Often, multiple departments will work on a single sale. So, the prospect will appreciate a summary and will even move closer to a yes reply.

Now that we have seen our [product/solution] covers your [challenges] , I hope you’re ready to move forward. I can send over the contract right now. Does that sound good?

This technique works because it helps buyers visualize what they are buying and how it will serve their needs.

You can use the summary close technique when you’re sure that the prospect understands the benefits you offer. Also, make sure that you’ve successfully answered objections before asking for a close.

Sounds easy, right?

Not so fast. Even though you now know how to close, there’s still a few mistakes we’ve seen sales reps make (ourselves included).

5 Mistakes to Avoid While Closing a Sale

Here are some of the basic principles that you should know before you apply any of these sales closing techniques.

Think of them as principles on what salespeople should never do.

1. Do not have poor communication etiquette . It includes chewing gum on calls, having background noise , or not speaking clearly. These can severely hurt the chances of closing a sale.

2. Do not jump to conclusions . If a prospect is unsure, it means that they have not decided yet. It does not translate to a yes or no. You can use the sales closing technique to move them to a yes, but do not assume.

3. Do not say you know something when you do not. If you are unsure about the aspect of the product or service you are selling, you can always check and let them know. Customers appreciate honesty.

4. Do not be defensive. This behavior is seen when it comes to pricing. Defending any aspect of the product/service may be a red flag for the prospect. A better approach is to highlight the values they get from your offering. You can also give logical reasons on why different customers choose different options.

5. Do not be negative. There will be rejections and objections while closing sales. That is why people have come up with different closing techniques. Be persistent and leave the door open for prospects to return.

Finally, here’s 5 practical tips you can use to help you close more deals, faster.

Sales Closing Best Practices

• Always target based on possibilities. Your chance of closing a sale increases when you pick the right prospects. Use CRM to understand buyer’s intent, use the appropriate closing technique, and your numbers will go up drastically.

2. Always prepare. Sales reps who make it look easy, are actually well prepared. Always check the client’s website, their LinkedIn profile, and other public profiles before you approach them.

3. Always Listen. Remember the 70/30 rule. You should spend 70% of the time listening to the prospect. It will help you understand their pain points and even gather valuable feedback.

4. Always be honest and ask for what you want. Be transparent about pricing and be truthful with any bad news. Also, share your intentions with the prospect up front. Ask for a sales appointment.

5. Always follow up. Assess your meetings with a follow-up communication such as a short phone call or email. Identify where you are doing poorly and keep improving your techniques.

Sales closing techniques are the important items in your arsenal. However, knowing how and when to use them is even more important. As you progress your career in sales, you may even develop your methods.

In Conclusion

In your sales career, you’ll come across a lot of different situations and clients. You cannot (and should not) follow a one shoe fits all approach. Knowing different techniques and strategies to make a sale is crucial.

But there’s one more thing that you must know – how to work more efficiently.

Probably, you’ll not be closing sales daily. Some days you’ll be waiting for a revert on a proposal, while on other days, you’ll be negotiating.

So, how will you track multiple leads in your sales pipeline ?

A simple solution, trusted by several leading organizations like BYJU’S, Allstate, and more, is LeadSquared CRM .

Its SmartViews feature helps you keep a tab on all ongoing activities, tasks due, lead stages, and more in a distraction-free manner. The following gif illustrates this.

To see this feature in action and what else you can achieve with LeadSquared,

Personalization trumps rigidity. Here are some tips: 1. Use scripts as a framework, not a crutch:  Scripts provide a foundation for your sales pitch, but personalize the language and adapt it to your conversation with the prospect. 2. Practice and internalize the key points:  Practice your delivery beforehand to ensure it sounds natural and conversational. Internalize the key messages rather than simply memorizing lines. 3. Focus on building rapport and listening:  Don’t rush into the script. Focus on building rapport with the prospect, actively listen to their needs, and tailor your script accordingly to address their specific concerns.

Track and adapt. Here’s what to monitor: 1. Win rate and close rate:  Track the percentage of sales calls that convert into closed deals. Analyze which closing techniques and scripts seem to be most effective in driving positive outcomes. 2. Customer feedback:  Gather feedback from customers about their buying experience, including their perception of your sales approach and closing techniques. Use this feedback to refine your scripts and techniques for future interactions. 3. Call recordings and role-playing:  Review call recordings and conduct role-playing exercises with colleagues to identify areas for improvement in your delivery and application of closing techniques within your sales scripts.

Success is multifaceted. Here are some additional factors: 1. Confidence and enthusiasm:  Project confidence and genuine enthusiasm for your product or service. Your belief in its value will translate to the prospect and increase their likelihood of buying. 2. Active listening and empathy:  Focus on actively listening to the prospect and demonstrating empathy towards their needs. This builds trust and positions you as a trusted advisor, not just a salesperson. 3. Building urgency and scarcity:  (Use ethically) Create a sense of urgency or highlight limited-time offers strategically to motivate prospects to take action without pressuring them into rushed decisions.

Nidhi is a content writer/editor at LeadSquared. She works closely with sales professionals and senior management to bring their outlook into her write-ups. Connect with her on LinkedIn or write to her at [email protected].

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What Are Some Good Lines to Say When Closing a Sales Pitch?

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Marketing Strategies for Personal Selling

Tricks & tips for a sales pitch over the phone, how to turn warm leads into sales.

• Business Letter Etiquette for Closing Options
• What Is Appreciation Marketing?

It doesn’t matter how great your sales presentation is – if you can’t close the sale, there’s no deal and all your efforts go to waste. Get into the habit of developing effective lines and perfecting your delivery. Consider possible objections and ways to overcome them. Using this approach in thinking about how to close a sales presentation will help you wow your customers and seal your deals.

“What Else Can I Tell You?”

Inviting your prospect to ask you more questions about your product or service gives you the chance to solidify your pitch and reemphasize key points and features. It also provides an opportunity to up-sell or mention additional product benefits.

Also consider similar lines, like a general, “What else can I help you with today?” or “What else can I tell you about how this product will help streamline your operations?” You can also find out what questions you've left unanswered by asking if the potential customer has specific questions you can answer.

“What’s the Best Delivery Date?”

Asking for order details creates an assumptive close, explains SalesForce.com . Instead of asking if they want to buy, assume they do and ask how and when. Giving your prospect a choice of delivery dates or a service launch date can help wrap up the sale. Offer a selection of dates for the customer to choose from, so they’re confirming rather than objecting or hedging.

For example, “I can get your new furniture delivered by noon Wednesday or early morning Friday. Which day works best for you?” In addition, if the customer needs more time, don't say, "I'll call you back after you've had time to think about it," give a specific deadline, such as, "I'll call you Monday before noon." If the person can't make that deadline, she'll often give you another one.

“I’m Excited to Work With You”

Telling a prospect you’re anticipating a good professional relationship is an especially effective way to sell non-tangible goods like consulting services. This puts the customer in a forward-looking, post-sale frame of mind, which can make wrapping up the details of the sale go smoothly. Lines such as “I think we’ll make a good team,” or “I’m looking forward to getting started on this project,” personalize the sale and make the close easier to secure.

“Let’s Get You Signed Up”

Once you’ve overcome any lingering objections with your prospect, this presumptive close can help move the process forward in a way that feels natural. You’ve talked through the details of the sale, your customer is on board, and this line shows you’re respecting the customer’s time and finalizing the last part of the transaction, explains Close.com .

A Personalized Pitch

Stay away from clichéd closing lines. Instead, base your final closing words on what you’ve learned during your interaction with your prospect. Tailor your close to how your product or service fulfills a need for the customer. For example, “When you called me, you were looking for a way to increase productivity, and I’ve shown you how our new software will speed up your accounting processes by 20 percent.” This approach shows the prospect you’re listening and devising solutions rather than just trying to make a sale.

• SalesForce: How to Close Sales Like an Absolute Pro
• Close: How to close sales: 30+ deal closing techniques, tips, & questions

Lisa McQuerrey has been an award-winning writer and author for more than 25 years. She specializes in business, finance, workplace/career and education. Publications she’s written for include In Business Las Vegas, Nevada Business Journal and National Real Estate Investor Magazine.

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How to Effectively Build Your Sales Closing Statements [Framework]

• January 16, 2021

In part 5 of my sales meeting series, we take a closer look at a framework designed to help you improve your closing sales statements. Check out part 4 here — Storytelling Success: Why Some Reps Are Dynamite and Some Aren’t

We all have heard the ABCs—Always Be Closing! Sure, it was always rousing in the famous Alec Baldwin’s speech in Glengarry Glen Ross, but what does that actually mean?

As a novice salesperson early in my career, I would hear the ABC statement from my manager and scratch my head thinking, “closing?” Closing what? The deal?!! My software was $100,000. Wasn’t that a bit off-putting or presumptuous of me to ask for the order after only spending 1 hour of time together?  Read through our list of sales closing statements or phrases that will help you close more deals.

What Does Closing Really Mean?

Always Be Closing does not mean always be closing the order or the deal. There are products and times where it’s appropriate to ask for the order on the first call,, but, it would often be ridiculous in Enterprise software sales. What it really means is to always be closing on the next step in the sales process.

Which, by the way, is also a bit of an ambiguous statement. You probably get now that you need to be “closing,” but  how do you actually   do that?

Mapping out the sales process

First off, sales reps often do not have a clear understanding of what the sales process is and how you get someone to the point of saying yes to having a signed order in your hand. The first step is clearly mapping out and understanding what the sales process looks like. It often looks something like this:

• Initial Meeting
• Potential second meeting if prospect not fully galvanized
• Outcome: Commitment to formally evaluate and bring in additional stakeholders
• Technical Review
• Functional Review
• Business Review
• Outcome: Decision to purchase
• Contract Review (if applicable to product)
• Security Review (if applicable to product)
• Outcome: Signed Order

The 12 Most Effective Sales Closing Statements

Whenever you want to close a deal, it would be best to use any of the following sales closing statements. Closing phrases prove your commitment to  helping the client solve a business problem  they are experiencing.

1. “If we give you this product at this price, is there a reason that would push you away from working with us?”

This is one of the sales closing questions that employs reverse close techniques. It is a reverse in the essence that when a prospect responds by saying no, they indirectly agree to do business with you.

The closure sales trick here is to hook a prospect until they have no reason to pull out of a deal or look for a solution elsewhere.

A prospect who responds to this closure sales question with a yes gives you a platform to address the prospect’s objections.

2. “This is a more profitable approach that fits your budget, right? If yes, I’m more than glad to make follow up plans.”

With this question, you give the  prospect  a chance to either push the deal to the next quarter or adjust their budget. Your prospect may be inclined to agree to the offer, but they are running on a tight budget.

If you ask this question, you will reassure them that adjusting their budget to fit your offer will increase profits. Serious entrepreneurs don’t walk away from opportunities of realizing more profits, meaning they will make the necessary adjustments.

3. “If you make your purchase by the end of the day, I’m willing to give you both products at (insert your rate.)”

Prospects who consult other decision-makers before agreeing to a deal need an incentive. For this reason, if combining two products gives you a profit, craft your sales and pitch to sell the two products at a go.

Have an add-on offer that comprises two items that benefit the prospect. Before you make this offer, first make sure selling the two products for one or slightly higher prices  does not bring you a loss.

4. “I’m looking forward to working with you.”

This sales closing statement shows that you anticipate a healthy business relationship. The sales closing phrase works better if you are closing a service deal.

If the  sales representative  is eager to begin a business relation, the prospect will feel wanted. They will consequently look forward to getting the service from you or your company.

You will close the deal smoothly if you use a friendly and conversational tone in delivering this sales closing phrase. Be sure to reassure the prospect that the two of you will make a great team and solve problems much easier.

5. “What are your thoughts on this?”

One of the sales closing questions you need to be prepared with is about the prospect’s thoughts. The question helps you determine how serious the prospect is. You will then know if they are ready to close the deal.

Whenever a prospect is pleased with an offer, they give positive feedback to this type of closing question. The thoughts they share are positive, which shows you are close to closing the deal.

If you get  negative feedback , address it with an appropriate response. The response should persuade the prospect to reconsider your offer.

A negative response is not always a no to the deal. Approach it in a mindset of determining what holds the prospect back. Look for a solution to the specific drawback.

6. “What interests you about our product (or service)?”

With sales closing questions like this one, you stimulate the opening of a discussion. The closing sales tips that you need to employ here include digging for more information and analyzing the data you get.

Ask the prospect what features of the product they like. Also, ask about how those features will benefit the prospect. In most cases, prospects respond with the qualities they are looking for. Now discuss with them how your product or service will help meet their needs.

If you use closing questions of this nature often, you will understand what your target market wants. It will be easier for you to craft sales pitches that directly hit prospects’ pain points.

7. “As you have seen, this product offers you (give the most important benefit.) How does that sound?”

This closing question gives your prospect a chance to internalize the benefit they will get. It also reassures them that buying your product will solve the problem they are experiencing.

If your prospect is not satisfied, they will list additional details that they are looking for from the product or service. Emphasize the product’s features and their benefits as an expert. Help the prospect conclude by addressing the additional details they have given you.

8. “Our product seems to fit your needs. It will, without a doubt, solve this disturbing problem effortlessly.”

Ending with this  sales closing  statement shows you understand the prospect’s needs and are confident that the product is the appropriate solution.

This closing question ends the discussion of looking for a solution together with the client. You have just had a fruitful conversation and are now concluding by reassuring the prospect that they have made the correct call.

Make sure you phrase the sales closing statement in a positive context. Doing so results in your prospect considering all the positive aspects of buying from you.

9. “Why don’t you give our product a try?”

Whenever you are dealing with a prospect who is afraid of making commitments, frame your closing questions in a way that downplays risks involved in buying the product.

Use sales closing statements to trigger the prospect to try out the solution you are offering. You will not be pushing the client to commit but rather telling them that they should commit. The closing question is an indirect way of getting this job done.

In the long-run, you create a rapport as the prospect begins to have faith in you and the product. Reemphasize the benefits of the product or service that you want your prospect to try out.

10. “If we sign the contract now, you will achieve (state the benefit) as soon as possible.”

Ending a conversation with this sales closing phrase raises the urgency of closing the deal. Since most prospects want to reap the benefits of the product they buy soon, they will agree to close the deal as soon as they are convinced.

You have to convince the prospect that they are on the right path. Now create urgency by showing them that there is nothing else left other than enjoying the promised benefits.

Show your prospect that making the decision is profitable. There are results of closing the deal that the client will begin to get as soon as the contract is signed or the product is bought.

11. “What do you say we get you signed up right now?”

Sales closing questions like this one help you hasten the process of closing a deal in a natural flow. The  prospect will not feel pressured , and if they agree to sign the contract, you are a step closer to making insane profits.

Be warned, however, that you should only use closing questions of this nature if you have discussed every necessary detail with the prospect. You don’t want them to agree to a deal then later begin giving them the product features.

12. “If there are no more concerns, we are ready to get started.”

With this sales closing statement, you don’t appear pushy. The advantage of using this sales closing phrase is that you hit two birds with one stone. You reassure a prospect and give a chance to raise more concerns.

If the prospect has additional questions, this statement directs them to ask and expect an immediate response. If there are no questions asked, utilize that opportunity to close the deal.

What Steps to Go Through When Closing a Sale

Now that we have a clear outline of the anatomy of our deal, we can use a framework I like to call S.A.R.B for structuring our meeting closing. S.A.R.B stands for:

• Summary: Summarize what you spoke about and how it solves their business and person need
• Ask: For feedback and what stood out to them.
• Recommend: A next step and who on their side should be involved and why their involvement is important at this stage.
• Book: The next meeting with the prospect on the phone.

Let’s have a look at what a meeting closing S.A.R.B script looks like.

How to Use This Framework [Script Below]

1) summarize.

So hopefully, that gives you a good high-level overview of the technology and how it would help get attribution data in your marketer’s hands. This way, they can make smarter decisions about their programs, and you can hit your 20% demand gen growth goal.

2) Ask for feedback

I would love to hear your feedback. What stood out to you?

3) Recommend next steps

From here, I would recommend that we set up a larger call with your colleagues. Given that the product’s value is being in the hands of the members of your team, it’s extremely powerful to get them just as excited as you are!

4) Book the next meeting

I realize that you will need to coordinate with folks on your end, but how does next Tuesday at 2:00 pm work? We can always make adjustments if needed.

The meeting closing S.A.R.B above is pretty standard for closing on a  first call , but it’s an applicable structure for ALL follow-up calls as well.

I often see sales reps have good form on their first meeting and use these techniques well on that call.  However, when it comes to the 2nd or 3rd or 4th call with the prospect, they often forget their form.

Modifying S.A.R.B for the End of Your Deal Cycle

Come up with your unique way of summarizing and asking for the prospect’s feedback as you close a deal. Be sure to recommend the next steps that you and the prospect will take together. Finally, make arrangements for the next meeting.

So I am happy we were able to review the contract together and present the compelling discount of $20,000 annually to get into your economic zone.

I personally feel pretty excited about the economics of the deal, but I would love to get your feedback.

From here, I would recommend that we get the agreement over to your legal ASAP. The discount is in exchange for closing by the end of the month, and we have about one week to make that happen.

Given our tight timeline, are you free Friday at 1:00 pm to connect and ensure we are on track?

Easy, concise, powerful in practice! We can close on the next step in the process without  seeming pushy  but rather eager to help and make sure the customer gets the product they want with the discount they asked for!

I encourage you to give these techniques a try. In my experience, writing out your S.A.R.B ahead of your meeting makes things easier and allows you to have a clear plan on what your next step is and how to move the prospect forward.

From now on, instead of “Always be Closing,” you should always be S.A.R.B-ing!

Emily Meyer

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