introduction speech of a presentation

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

Don't forget to share this post!

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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

• The Classic Trick: Open a Presentation with an Introduction
• Open a Presentation with a Hook
• Begin with a Captivating Visual
• Ask a “What if…” Question
• Use the Word “Imagine”
• Leverage The Curiosity Gap
• The Power of Silence
• Facts as Weapons of Communication
• Fact vs. Myths
• The Power of Music
• Physical Activity
• Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

• Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
• Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
• Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
• Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

Alternatively, you can work your way to this point using different questions:

• Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
• Use “How” as your question hook if you plan to introduce a potential solution to a problem.
• If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

• Pay more attention,
• Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

• Start telling a story, pause in the middle, and delay the conclusion of it.
• Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
• Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

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How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying,  “First impressions are lasting; you never get a second chance to create a good first impression” —  right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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5 Memorable Ways to Introduce Yourself in a Presentation

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Table of Contents

What Is The Role of Introducing Yourself In a Presentation?

Introducing yourself at the beginning of your presentation or keynote speech establishes your authority and credibility.

Introducing yourself effectively can also pique your audience’s interest and get their attention.

Keep your introduction short and sweet. Many presentations sink before they are even really underway by long-winded CVs recitals or too much context of what’s to come.

Your introduction needs only be a teaser of what you’ll be speaking. The goal is simply to help your audience understand the value you’ll bring to them—a short explainer of why it’s worth it for them to stay and listen.

PRO SPEAKING TIP: Many hosts scramble at the last minute to cobble together their guest’s introduction. I do presentation coaching , and I advise my clients to help out their hosts by providing an introduction to the host ahead of time. You’ll free them of the burden and they’ll have a professional introduction ready with no effort. Do be clear you want it delivered as written, since you are the best judge of what your audience wants and needs to know about you.

Why Is the Personal Introduction Important?

Once you have been introduced by the host or the master of ceremonies, your first job is to establish trust with your audience members. You need to introduce yourself in a way that lets the audience know you are an experienced subject matter expert and will draw in your audience’s attention.

Your self-introduction is an opportunity to warm the audience and create that initial connection, which helps create an inviting atmosphere where the audience members are more likely to be engaged.

Start Introducing Yourself Even Before the Event Begins

You can start the conversation with your audience even before the event begins. Social media provides an easy way to connect with your audience. You can even ask what questions your audience has on the topic you will be speaking about. Common questions can give your amazing insights of what your audience wants to learn.

Likewise, as people are gathering, you have a second brilliant opportunity to introduce yourself—before you even walk onto the stage. As people are entering the room, reach out and say hello—introduce yourself! Some of my strongest, longest lasting connections have come through doing this. Introducing yourself to members of your audience before the speech is unexpected and usually well received (it also helps to calm down before your presentation, it eases your presentation nerves ). Meeting and greeting is a perfect way to begin to warm the room for you and provides some teasers of what you might be speaking about.

5 Unusual Ways To Introduce Yourself in a Speech or Presentation

Personal self-introductions provide an opportunity to have your name, expertise and story be sticky and memorable . You want your audience to leave your presentation be thinking about what you said and who you are.

Let’s assume you’ve already been introduced by your host.

Here are 5 unusual ways to introduce yourself at the beginning of your speech that no one will forget:

1. Do the Unexpected. Be Bold.

Almost every public speaker starts with the presenter introducing themself, their credentials, and then an overview of what they plan to speak about.

Imagine if you introduced yourself differently. The effect is a far more engaged audience. Consider asking a question and fielding the responses. Or, turn the tables. Ask people to introduce themselves to each other or have a few attendees introduce themselves to you. Ask those attendees what they want to learn from your session, and then respond with how how you plan to speak to their needs within the speech.

​​​​Margarita Quihuis ESG Advisor, ED: Peace Innovation Institute, The Hague Peace Innovation Lab Stanford

2. Address the Elephant in the Room

Does your appearance send a signal that you are young and may lack experience? Or perhaps you have lots of age and wisdom on your side and are presenting to a young audience? In this case, self-deprecating humour can quickly dissolve the elephant that is consuming the room. I’ll bet you’ll long be remembered as the cheeky renegade who was able to connect with your audience.

3. Use a Problem, Solution, Benefit Format

Set up your presentation, by concisely speaking to your main point —the problem you will be addressing. Then, allude to the solution(s) you will provide as well as the benefits and outcomes that your audience will receive from implementing your solution(s).

Brevity is your friend when you introduce yourself in this way. It’s a powerful way to pull your audience into your talk.

4. Skip the Introduction

Jumping right into your presentation will catch your audience’s attention—after all, there’s no rule that you must introduce yourself right at the very beginning of your speech. If you take this approach, weave references to your expertise and a personal antidote or two within your presentation itself to establish your credibility and why your audience should continue listening. (Simply leaping in without context will cause confusion if you don’t provide some backfill to help your audience connect the dots as to why you can be trusted to speak on the topic at hand.)

5. Use a Thought-Provoking Image of Yourself

It’s not easy to find just the ‘right’ image to introduce yourself and begin your presentation, because whatever you choose needs to be striking and impactful. The key is to choose an image which easily aligns with what you will be presenting.

Opening with an image for your first PowerPoint presentation slide gives an opportunity to speak to why the image resonates for you. You should also introduce your experience as you speak to the relevance of the image.

Boring, status quo introductions within presentations are soon forgotten. They’re usually forgotten a few seconds or minutes after they are delivered. Getting your introductions right is a core part of improving your presentation skills.

If you want to stand out from the crowd in professional settings it’s necessary to create unexpected, memorable introductions. This warms every person in the room and engages them—your introduction speech does not need to be boring!

But sometimes the hardest part is getting started, and that’s where I come in.

If you’re feeling stuck on your introduction, I invite you to work with me one-on-one in a 1-hour presentation strategy session . I’ll get you started and focussed on your next steps to creating a brilliant presentation that will have your audience glad they attended and leave inspired.

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How to Start a Presentation: 12 Ways to Keep Your Audience Hooked

Written by: Nayomi Chibana

Wondering how to start a presentation that makes your audience sit up in their seats with excitement?

"Today, you will learn something that will add 10 years to your life."

"20 years from now, your job won't exist."

"Did you know that more people have access to a mobile phone than a toilet?"

Presentation starters like these are key to grabbing your audience's attention and making the most of the time allotted to you.

Instead of thanking the audience, making an unrelated joke or apologizing for a technical issue, why not dive right into the subject matter with a gripping statement or thought-provoking question?

To help you craft your own killer presentation starters, we've sorted through some of the most popular TED talks in history and created this list of the most effective ways to start your next presentation .

Many of these presentation starters are successful because they appeal to human emotions such as curiosity, awe, surprise or fear. You can read more on creating viral content that triggers emotional responses in this post .

Better yet, check out the video version of this blog post. This video distills 12 killer strategies to start your presentation and keep the audience's attention throughout.

• Knowing how to start a presentation is crucial because it sets the tone for the rest of the presentation. A strong and engaging opening can capture the audience's attention and generate interest in your presentation.
• There are many ways to start a presentation: make a provocative statement, incite curiosity; shock the audience; tell a story, be authentic;  quote a famous or influential person.
• Here are other presentation opening strategies: Begin with a captivating visual; ask a question; use silence; start with a prop; tell a relevant joke; use the word "imagine.
• Take advantage of Visme's free online presentation software to create attention-grabbing presentations that align with your branding and engage your audience.
• If you're short on time, tap into the power of Visme's AI presentation maker to create stunning presentations in minutes. Simply describe what you want to create, select your preferred design option and let the tool do the heavy lifting.

How to Start a Presentation

Knowing how to start a presentation is just as crucial as the message you're trying to convey. If you can't start it effectively, you might not be able to leave a strong enough impact by the end of it.

TED speakers are some of the best presenters in the world, and there's a lot you can learn from their talks. Below, we've handpicked some of these presentations that start with a bang and manage to keep the audience hooked till the very end.

1 Make a provocative statement.

"I want to discuss with you this afternoon why you're going to fail to have a great career."

One surefire way to get your audience's attention is to make a provocative statement that creates interest and a keen desire to know more about what you have to say.

The presentation above, for example, does just that by making a surprising first statement that inspires surprise, amusement, curiosity and fear at the same time.

With 4.8 million views and counting, this talk by an economics professor draws you in precisely because it steers clear of the traditional talk, using blunt humor to enumerate all the irrational excuses people make for not pursuing their dreams and passions.

2 Incite curiosity.

"I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I'm not particularly proud of. Something that, in many ways, I wish no one would ever know, but here I feel kind of obliged to reveal."

Another way to grab your audience by the collar is to incite curiosity. In this popular TED talk viewed over 15.4 million times, career analyst Dan Pink succeeds at getting the entire audience to look at him intently, waiting for his next word, by resorting to an opening statement that builds suspense.

Since human beings are by nature curious creatures, most people in the audience were probably asking themselves "What did he do?" and imagining all sorts of possible scenarios.

3 Shock the audience.

"You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk."

In many ways related to the previous two presentation starters, this hook involves making a counter-intuitive or paradigm-shifting statement that goes against a popular belief or simply shocks due to the perceived impossibility of the proposed statement.

This introduction by game designer Jane McGonigal, for example, achieves a level of surprise by making a seemingly improbable assertion. After hearing this kind of statement, most people will want to listen to your entire talk, if not out of genuine interest, then at least for the sake of pacifying their incredulity.

(By the way, she makes good on her promise by revealing a game she designed to boost resilience, which is backed by scientific research.)

4 Tell a story.

"When I was seven years old and my sister was just five years old, we were playing on top of a bunk bed..."

As covered in a previous post , storytelling is the key ingredient that separates good, engaging presentations from bad ones that lack a clear message and persuasive delivery.

In his popular talk on the secret to being more productive, psychologist Shawn Achor tells a childhood story to lead into the effectiveness of positive psychology. He then goes on to provide concrete evidence backing his claim that pursuing happiness, rather than productivity for its own sake, actually makes you more--not less--productive.

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5  Be authentic.

"I'm going to tell you a little bit about my TEDxHouston Talk. I woke up the morning after I gave that talk with the worst vulnerability hangover of my life. And I actually didn't leave my house for about three days."

Another way to draw your audience into your own world is to tell a revealing personal story. This is certainly not easy but, when done right, can quickly spark interest in your topic and build an emotional connection between you and your audience.

In Brene Brown's talk on confronting shame, she begins by admitting that she felt embarrassed over the revelations she had made in her massively popular TED talk on embracing vulnerability.

6 Quote an influential person.

One of the easiest ways to start a presentation is to quote an influential person. In these cases, it's best to use a pithy, short and relevant quote to catch your audience's attention.

In the widely viewed video above, for example, writer Andrew Solomon quotes Emily Dickinson to begin his talk on depression, an illness he asserts affects many more people than the official figures suggest.

The quote is particularly powerful and effective because it eloquently describes the state of depression from the point of view of a person who is feeling all the emotions associated with it.

7 Begin with a captivating visual.

To introduce this fascinating TED talk on how movements really get started, entrepreneur Derek Sivers uses some surprising footage to support his statements. They are especially captivating because they debunk widely held beliefs on the matter, proving that it takes more than just a charismatic leader to start a revolution of any sort.

8 Ask a question.

"Do you think it's possible to control someone's attention? Even more than that, what about predicting human behavior?"

In this attention-grabbing presentation on the flaws in human perception, world-famous pickpocket Apollo Robbins starts off by asking the audience a question that leads right into the meat of his talk, which has been viewed worldwide more than 10.5 million times.

In these cases, it's best to pose a question that will really get your audience thinking and, in the best possible scenario, challenge their prevailing beliefs or preconceptions on a certain topic.

51 Best Presentation Slides for Engaging Presentations (2024)

9 Use silence.

Another effective technique--which should only be used if you're a seasoned presenter and are able to maintain your composure throughout--is to leverage silence to command a room.

Watch, for example, how musician Amanda Palmer starts off her talk by not saying a word, simply breathing in and out and using props to communicate her message.

Although you may not want to resort to both silence and using a prop in your presentation, this is a very effective dramatic technique that, if done right, quickly draws all eyes to you.

10 Start with a prop.

Considering that the audience's gaze is attracted by motion and visual objects, another way to hook them right from the outset is to use a prop.

Take a look at how best-selling author Susan Cain uses a physical object to visually complement her opening story on her first summer camp experience. It not only adds a dramatic effect, it also keeps viewers eyes on her while on stage.

11 Tell a relevant joke.

"Okay, now I don't want to alarm anybody in this room, but it's just come to my attention that the person to your right is a liar."

Humor is not only a good way to break the ice and endear the audience to you right from the outset, it can also be very effective in getting your point across if it's relevant to your talk.

Lie detector Pamela Meyer, for example, deftly uses both humor and an element of surprise in her opening statement as she tells the audience that the person to their right is probably a liar. This gets the audience to laugh and then focus on her topic at the same time.

She goes on to give some shocking statistics (such as that on any given day, we're lied to up to 200 times) and delivers an intriguing talk that has been seen close to 13 million times.

12 Use the word "imagine."

"Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary."

Lastly, there are times when leading your audience to use their imaginations is the best bet. You can prompt them to do this by using the commands "imagine," "think of" or "picture this." These are just a few of the most powerful opening words for presentation.

Plane crash survivor Ric Elias, for example, uses this technique in the video above to quickly thrust his audience into the central scene of his harrowing story.

Learn How to Start a Presentation Effectively

What about your next presentation? Have you thought about how you're going to set the mood for your talk? We've rounded up some of the best way to start a presentation.

When you're ready to get started creating your presentation, give Visme's presentation software a try! The tool comes with an AI writer that helps you generate killer content for your next presentation in seconds.

Plus, check out our post on how to end a presentation so you both start and end your speech with a bang.

And if you want to learn all our secrets on how to deliver an unforgettable presentation, as well as how to create visual slides with impact, grab our free e-book below.

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About the Author

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. Besides researching trends in visual communication and next-generation storytelling, she’s passionate about data-driven content.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

How to Start a Presentation (+ Useful Phrases)

Table of Contents

Knowing how to start a presentation is a crucial skill in today’s professional landscape.

After all, many office workers are called on to prepare a presentation at some point during their careers.

And, of course, many people are looking to share their expertise through workshops and lectures.

With that in mind, we wanted to dedicate an article to learning about the best ways to deliver an impactful presentation opening.

So, whether you’re currently struggling to come up with introductory lines for a presentation, or you have a more passive interest in this subject — you’ve come to the right place.

In this article, we’ll:

• Share expert tips for preparing the best opening lines for any type of professional presentation ,
• Offer some valuable examples and specific phrases you can use, and even
• Analyze the way professional speakers approach their presentations.

But first, let’s talk about why having a good introduction is such a crucial part of any presentation.

Why does having a good introduction to a presentation matter?

If you’ve ever had to prepare an address, you probably understand the importance of having an impactful introduction to a presentation.

If the body of a speech contains most of the information you want to share with the audience and the conclusion allows you to invite the audience to take action — the introduction is how you get them to listen to you in the first place.

In other words, a presentation is a motivated sequence — a method of persuasion with 5 distinct steps:

• Attention — wherein the speaker introduces the problem the listeners are having in an interesting manner. In the format of a presentation, this step is the introduction .
• Need — the speaker explains how the problem affects the listeners and backs up their claims. This step corresponds with the body of a presentation , along with the following two.
• Satisfaction — the speaker offers a solution and shows how it will alleviate the concern they have previously identified.
• Visualization — the speaker describes precisely what will happen if the listeners choose to implement their solution. Sometimes, they also describe what will happen if their solution is not implemented. This concludes the body of the presentation.
• Action — the speaker directs the listeners with a call to action, explaining what they can do in response to their presentation. This step represents the conclusion of a presentation.

Even though this framework was developed in the 1930s, it’s still a useful tool for people who want to improve their presenting skills.

What do professional speakers have to say about the importance of opening a presentation effectively?

For more insight into the importance of starting a presentation with a bang, we turned to professional speakers and communication experts.

We put the question to Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University School of Communication and Information. Here’s what he had to say:

“It is critically important to engage your audience immediately at the start of a presentation in a high-energy manner, or you could lose them to their mobile phone or laptop and you may never get them back.”

Speaker, author, communication skills trainer, and editorial producer at CNN, Nadia Bilchik , added:

“The beginning of your presentation is your prime real estate. It’s when your audience decides if you are worth paying attention to or not.”

So, in addition to capturing the audience’s attention , your introduction also needs to establish your authority .

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Having said that, let’s talk about the specific steps you need to take before you begin presenting to make your presentation opening as memorable as it can be.

How to prepare the best opening for a presentation

Before we tell you how to start a presentation speech, let’s take a moment to consider the best preparation practices .

Naturally, preparing the introductory lines for your presentation should take place well before the speech itself.

Even so, many novice speakers are still unaware of the different factors that should influence and inform their decisions in this regard.

Luckily, we have managed to boil the results of our extensive research down to the following 3 tips:

• Take note of the way other people start their presentations ,
• Understand the goals of an introduction , and
• Know your audience .

Having said that, let’s see what each of those tips entails.

Tip #1: Watch other speakers’ openers

As Napoleon Hill, author of Think and Grow Rich , puts it:

“Experience has taught me that the next best thing to being truly great is to emulate the great, by feeling and action, as nearly as possible.”

With that in mind, the best thing you can do before drafting your speech is observe the way others have made theirs.

In this case, you’ll want to focus on the way professional speakers introduce themselves and the subjects of their presentations .

The goal of this exercise is to determine:

• What makes a good opening statement ,
• Which openers are generally effective with audiences, and
• What kinds of introductions you resonate with .

Somewhere in the middle of those categories is where you’ll find the opening lines of your presentation.

For their part, the experts we have contacted seem to agree with this tip.

Nadia Bilchik said:

“I have been speaking and training speaking skills for three decades and I still do a tremendous amount of research and customize each and every presentation. If I am speaking […] about the hybrid workplace, I will Google [the] latest statistics. I will also go onto YouTube to see what other speakers and thought leaders are saying about the subject.”

And Mark Beal mirrored her thoughts:

“I am consistently studying presentations in a quest to be a student who is always learning, evolving, transforming, and innovating my approach to presenting. I closely watch all types of presentations, from TEDx Talks to my former students who return to guest lecture in my university courses.”

Tip #2: Understand the goals of an introduction

According to the other authors of Communicating at Work , an introduction has 5 distinct objectives . It should:

• Capture the listener’s attention (or, as professional speakers might say, “hook” them),
• Give them a reason to listen (offer a solution to a personal or professional problem they have),
• Set the proper tone for the topic and setting (let the audience know whether they’re in for an informative, emotional, or humorous speech),
• Establish your qualifications (explain why the audience should listen to you , specifically), and
• Introduce your thesis and preview your presentation (so that the audience knows what to expect in advance).

With those goals in mind, Nadia Bilchik would even say that:

“It’s always best to have someone else introduce you and confirm your credibility.”

That puts the onus of explaining why you deserve to be there on the host of the meeting and allows you to skip that part of the introduction.

However, these 5 objectives are not a checklist you have to follow at all costs.

Depending on the circumstances surrounding your presentation, some of them will matter more than others.

Speaking of, there’s one last thing to keep in mind when crafting your presentation opening.

Tip #3: Know your audience

The audience you end up presenting to will affect everything from the way you organize your presentation to your style of delivery — and even the supporting materials you use.

Your presentation’s opening lines are no exception.

In other words, the content and style of your introduction will depend on the size of the group you’re speaking to and its demographic breakdown .

However, perhaps the most important audience attribute you’ll have to keep in mind is its willingness to listen and engage with your message .

In Business Communication: Process & Product , authors Mary Guffey and Dana Loewy have identified 4 types of audiences based on that factor:

• Friendly — an audience that likes you and cares about your topic,
• Neutral — an audience that is calm and considers itself objective,
• Uninterested — an audience full of people with short attention spans (who may or may not be there against their will), and
• Hostile — an emotional or defensive audience whose goal is to take charge or ridicule the speaker.

Luckily, Guffey and Loewy have also provided some guidance for dealing with each of those kinds of audiences.

How to start a presentation effectively (tips + examples)

It’s the day of your big presentation — time to go big or go home.

Which of the following tips would you incorporate in your presentation opening lines?

• Exude confidence.
• Drop the pleasantries.
• Prove your expertise.
• Begin with a realistic promise (explain what the audience stands to gain from your presentation).
• Go for the drama.
• Fall back on an insightful quote or a pop culture reference.
• Share an interesting statistic.
• Ask questions.
• Relieve tension with a joke or a humorous statement.
• Use visual tools (like images, videos, or props).

If you haven’t thought about which one of these would help you get your point across effectively — don’t worry.

We’re about to explain each of those tips and provide some illuminating examples and specific phrases you can use when starting a presentation.

Tip #1: Exude confidence

One thing you need to know about starting a presentation is that your work begins the moment you set foot on that stage .

Alternatively, it begins the moment someone passes you the (literal or figurative) mic — if we’re taking into account the presentations that take place on video conferencing platforms.

In any case, you’ll want the audience to see you as someone who knows what they’re talking about . That includes:

• Making eye contact ,
• Moving with intention (not fidgeting),
• Wearing professional attire (or at least appropriate attire for the occasion),
• Projecting your words , and
• Showing your confidence through nonverbal cues . 

One of the experts we spoke to, Reesa Woolf , PhD, keynote speaker, bestselling author, and executive speaking coach, would even advise you to rehearse your opener and closer to the point of being able to “deliver them with 100% eye contact.”

For what it’s worth, overpreparing also allows you to appear more confident when presenting , as you’ll be less worried about forgetting parts of your speech.

Then again, a moment of forgetfulness can also be turned into a tool for establishing a commanding presence.

Namely, staying still or being quiet for a moment can make the audience pay closer attention to you.

But, if that’s something you’d like to try, make sure the technique doesn’t clash with the type of audience you’re presenting to .

Tip #2: Drop the pleasantries

Have you ever heard a professional public speaker use one of these phrases?

• “It’s a pleasure to be here.”
• “I’m honored to be asked to speak about…”
• “Today, I’m going to talk about…”

The chances of a professional using these phrases are pretty slim — so why would you?

Well, there’s nothing wrong with following a traditional format to introduce yourself . 

However, you’ll have to admit that the sentences we have listed above don’t pack the same punch as some of the other presentation opening lines we have included in this article.

Keynote speaker, Forbes contributor, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , recommends avoiding greetings altogether .

“While I do say hello, rather than starting with drawn-out greetings, I recommend diving right into the presentation with a hook so your audience immediately switches on to the content you’re about to present.”

Speaker, bestselling author, and award-winning accountant, Tatiana Tsoir , notes:

“People’s attention span is 20 minutes max, which is why TEDx is capped at 18 min. Also, people generally remember the beginning and the end, so make sure those are strong [and] get to the point fast.”

So, instead of wasting time on small talk, use an opener that will get your audience’s attention as quickly as possible.

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Even though the examples we have listed would be considered a weak way to start a speech, some of them are ideal for starting a business meeting. If you want to know some other expressions that might come in handy in that kind of setting, check out this article:

• 120 Useful English phrases for business meetings

Tip #3: Prove your expertise

As we have established, starting a presentation with a traditional introduction may not be the best way to get the audience’s attention.

Still, you’ll have to establish your credibility at some point — so we might as well illustrate how to do so properly.

Of course, if you’re a teacher or an educator in broader terms, you probably won’t have to prove your expertise to your audience.

However, if you’re tasked with presenting in front of neutral or hostile audiences, you’ll want to establish your qualifications as soon as possible.

If you can’t get someone else to introduce you and establish your credibility before you start your presentation, we suggest hooking the audience first and then introducing yourself right before you head into the main part of the speech.

Phrases you can use to establish your credibility

We have come up with 3 imaginary presentation scenarios to help illustrate our points throughout this guide.

Here’s how our speakers might introduce themselves:

“Hello, everyone. For those of you who don’t know me, I’m Nick Mulder, the head of the security department. I’m here to talk to you about phishing.”

“My name is Joan Miller. As someone with over four decades of experience in marketing, I’m uniquely qualified to talk to you about how artificial intelligence is changing the future of the industry.”

“I’m Milo Green — you probably know me as being the founder of Green & Co. As someone who’s had a hand in running a successful business for over two decades, I’m here to explain how my company’s employee retention rate has never fallen below 85% in a single year.”

If these speakers started with a hook rather than an introduction, the sentences introducing the subject of their presentations would be excessive.

Tip #4: Begin with a realistic promise

So far, there’s been a lot of discussion about “hooks” in this article and not many specific examples of phrases that might hook an audience — let’s change that.

The first type of hook you might want to master, especially for professional presentations, is the “promise.”

One of the experts we have spoken to, Reesa Wolf, uses that very method:

“Begin with a brief statement about the benefits of listening to [your] message. You can give an example of a company or person like them that had the issue they have and how these ideas solved it, but it still must be brief.”

In other words, start by giving them a preview of the knowledge they’ll have by the time you finish your presentation.

This method of starting a presentation is a great way to:

• Show that you’re in tune with the listeners’ needs, concerns, and interests ,
• Offer a solution to a problem the audience might have , or
• Keep the audience interested throughout your presentation .

Ultimately, audiences are self-interested — they will listen to you if you explain what’s in it for them.

Usually, that will require you to point out a problem they are having or an opportunity they’re not taking advantage of.

Phrases you can use to offer a realistic promise

To put this tip in perspective, let’s hear from our imaginary presenters:

“By the end of my talk, you’ll be able to spot phishing emails and understand the steps you need to take when you do.”

“My presentation will alleviate any worries you might have about the ways the marketing sector will need to adapt to the AI revolution.”

“During this talk, you’ll learn how your company can improve its relationship with its employees and boost its retention rate.”

Tip #5: Go for the drama

One thing you should note as you are writing your presentation opening is that the first words you say will set the tone for the rest of your speech .

If offering a realistic promise to your audience suits your presentation subject — by all means, do so.

However, if you’d like to induce excitement and keep your audience’s mood elevated throughout your presentation, you might want to go for a more dramatic entrance instead.

Namely, you could start with:

• A fun fact,
• A startling statement, or
• An emotionally moving story.

Many speakers rely on these kinds of openers to establish the central theme of their presentation naturally .

After all, this method can make the speaker look more approachable and relatable , particularly if their opening line references other people (e.g. “the other day, I met someone/a coworker told me…” ).

One example of this technique comes from author, entrepreneur, and certified fraud examiner, Pamela Meyer, who famously started her TED Talk by pointing to an audience member and saying:

“Okay, now, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. Also, the person to your left is a liar! Also, the person sitting in your very seat is a liar.”

The combination of starting her speech with such a shocking statement and pointing out a specific audience member makes Meyer’s TED Talk an iconic one in our books!

Phrases you can use for a dramatic opening

Now, let’s see how our imaginary speakers would apply this tip:

“1,270,883! What do you think that number signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you’d be right! We have the Anti-Phishing Working Group to thank for that disturbing piece of trivia.”

“Artificial intelligence is coming for our jobs! At least, according to Chat GPT and Business Insider , people working in tech, media, law, and many other industries might want to look elsewhere for employment in the coming years.”

“When I first started my company, I did it with about 20 of my most trusted friends and advisers. I’m happy to report that all but two are still working for Green & Co. — and those two are only absent because they’ve started their own successful ventures! In any case, my wish to surround myself with high-quality people has manifested itself in the company’s high employee retention rates. Today, I’m going to tell you about how I created an environment that makes employees want to stick around.”

Tip #6: Fall back on a quote or a pop culture reference

When in doubt, you could always start the introduction to your presentation with a quote.

As long as you don’t overuse other peoples’ words in your speeches, quotations are a completely legitimate and convenient tool for introducing the topic you’ll be discussing.

Aside from being a tried and true method of getting people’s attention without having to string together a perfect sentence on your own, quoting a particularly impressive individual is a good way to “borrow” their authority .

However, that can also be a double-edged sword , since it can also give you the individual’s notoriety. So, make sure you know whose words you’re echoing.

Of course, some people would advise you to avoid quotes altogether.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , cautions against starting your presentation “with quotes or long personal stories.”

Doing so might bore the audience.

Then again, Dr. Pierce also enjoys using pop culture references as openers, saying:

“By choosing a pop culture reference that most of your audience gets, you build instant rapport and have something you can use to ease them into your presentation material.”

So, perhaps there’s still a way to work a quote into your presentation, as long as it fits the mood you’re trying to establish.

If your presentation happens to be about team communication or collaboration, you may find the perfect quote to use in your introduction in one of these articles:

• 45+ Best team communication quotes  
• 80+ Best teamwork quotes that will inspire team collaboration

Phrases you can use when you’re opening with a quote

So, how would our three fictional speakers incorporate quotations in their opening lines? Let’s find out.

“According to Harper Reed, entrepreneur and Chief Technology Officer for Barack Obama’s re-election campaign, ‘Very smart people are often tricked by hackers, by phishing.’ So it’s not about being smart. It’s about being smarter than a hacker.’ And I’m here to help you get there.”

“Stephen Hawking once said that ‘Success in creating AI would be the biggest event in human history. Unfortunately,’ he said, ‘it might also be the last, unless we know how to avoid the risks.’ I’m here to alleviate your concerns about those risks.”

“When I was developing my management style, I often referred back to one particular quote by Max DePree, founder of Herman Miller. He said, ‘The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.’ That sentiment clarified my function for me — even though I was the CEO of my company, I was primarily there to help my employees.”

If you want to make sure your audience understands what you’re talking about, you could also show the quote on the first slide of your presentation.

Tip #7: Share an interesting statistic

Using relevant, interesting statistics is another great way to introduce the topic of your presentation.

This tip could also be an excellent tool for establishing your qualifications, if you decide to share a statistic that proves the efficacy of the solution you’re presenting.

Just keep in mind that people tend to trust third-party sources more than a potentially unverifiable statistic coming from your organization’s internal research.

Phrases you can use to introduce your presentation with a statistic

Let’s see how our three presenters might incorporate this tip.

“According to APWG, the number of wire transfer Business Email Compromise (BEC) attacks increased by 59% in the third quarter of 2022.”

“Netflix took 3.5 years to reach a million users. Facebook took 10 months. ChatGPT, which has been dubbed the best AI chatbot ever released by New York Times, reached its first million users in only 5 days. By January 2023, over 100 million people had used the service.”

“According to the 2022 Workplace Learning Report from LinkedIn Learning, companies that enable their employees to advance internally retain employees for an average of 5.4 years. That’s nearly twice as long as companies that struggle to provide opportunities for internal mobility, where the average retention span is 2.9 years.”

And, if you wanted to go the extra mile, you could also represent the statistics you’re talking about with a visual element.

Tip #8: Ask questions

Once you start researching public speakers, you’ll find that many of them engage their audience by asking questions .

It goes back to the concept of “hooking” your audience. According to Joseph Liu:

“The best way to start a presentation is with a hook. For example, ask a question. Invite people to do something. Have your audience imagine a situation. Or, surprise them with an interesting fact.”

Indeed, most of the experts we have spoken to would confirm that questions are the best tool for increasing audience participation . As Nadia Bilchik would say:

“ I like to ask my audience a question. […] the key is to invite participation from the start. ”

With that in mind, there are 2 types of questions you can use, depending on the situation:

• Direct questions require answers from the audience. Speakers might ask for a show of hands or use a polling tool that allows people to stay anonymous while also showing the results for everyone to see.
• Rhetorical questions are about asking the audience to envision a scenario that allows you to introduce the topic of the presentation. These sometimes have a “What if” construction.

Either way, the questions should prompt the audience to start thinking about the subject of your lecture. 

Questions you might use to open a presentation

Our resident phishing expert might ask his audience one of the following questions:

“How do you protect your company from phishing attacks?”

“Let’s see a show of hands — how many of you know what phishing is?”

“Has anyone here fallen prey to a phishing attack?”

Joan Miller, the digital marketer we have envisioned, might ask:

“Who here is already using AI to conduct their business?”

“Will your company survive the AI revolution?”

“Would you rather incorporate AI into your marketing strategy or continue doing business as usual? Think carefully about this question — and use the link I’m about to send you to tell me your answers. By the end of my presentation, I’ll run this question by you again, and we’ll see how the results of the poll have changed.”

Lastly, our imaginary CEO might ask his audience:

“Does your company’s employee retention rate matter?”

“How are you making your company a desirable place to work?”

”Can anyone here tell me their company’s employee retention rate?”

Tip #9: Relieve tension with a humorous statement

If you sense that your audience isn’t in the mood to take in the kind of presentation you have prepared, you can prime them for it with humor.

Cracking a joke at the top of your presentation sets the scene for a lighthearted conversation and makes you appear confident (even if you’re not). Additionally, a well-placed joke can:

• Get the audience interested ,
• Make a point about the topic of your presentation , and
• Increase your likeability .

But, humor is an art form — and not everyone has the talent and skill to execute this tip effectively. If it doesn’t come naturally, there’s no need to force it.

When in doubt, take a page out of the comedian’s playbook and run your opening joke by a friend or, better yet, a more neutral acquaintance.

Of course, even if your joke works on them, you can’t always account for cultural or even professional differences that might prevent some people in the audience from getting it.

Jokes for opening a presentation

The 3 speakers we have imagined might use the following jokes to kick off their presentations:

“Can anyone tell me a hacker’s favorite season? Phishing season, of course! Unfortunately, in real life, phishing season is more of a year-round kind of thing.”

“Why are people so nice to AI? Because it’s self-conscious! Just kidding. For now… Actually, I have good news and bad news. The bad news is that AI does seem to be gaining traction, particularly in the marketing industry. But, the good news is that I’m here to tell you how to navigate that situation.”

“Did you know that staff retention is more likely to be improved by offering better working conditions than by chaining employees to their desks? Much to think about!”

Most of these examples would pair wonderfully with a visual element — which brings us to our final tip!

Tip #10: Use visual tools

Different speakers have different approaches when it comes to the visual aspects of their presentations.

Some rely on their speech to get most of the information across. Yet, others prefer to make their presentation slides a more integral part of their presentation.

We imagine Joseph Liu would sort himself into the latter group:

“I tend to keep my presentations as visual as possible, relying less on quotes and more on imagery.”

If you decide to let visuals do some of the heavy lifting for your presentation, there are several ways to incorporate them. Namely, you could:

• Use images in your presentation slides,
• Invite the audience to watch a video before the presentation,
• Hand out printed materials ,
• Show data charts , and
• Bring out a physical prop .

The type of visuals you end up using will depend on the type of presentation you’re giving.

Either way, you’ll want to become familiar with different elements of visual communication (such as colors, shapes, fonts, and layouts) if you want to make your presentation truly memorable.

Visual communication is one of 4 types of communication. If you’re curious about what the other 3 types of communication are and how we use them in our everyday lives, check out the following article:

• Types of communication

Examples of visual tools opening a presentation

Going back to our 3 speakers, let’s see how they might incorporate visual elements into their presentation introductions.

“According to APWG, these are the most targeted industries for phishing scams in the third quarter of 2022.”

“The following demonstration of AI’s capabilities might change some of your outlooks on the future of marketing. I have shared my computer screen with you all, so let’s take a moment to see where this tech is at right now through a demonstration of the existing software.”

“Before I start my presentation, let’s look at a video showcasing the importance of having a high employee retention rate.”

You could also combine this tip with the others on our list , by saying something like:

• “Can anyone tell me what’s wrong with this picture?” thus, combining a visual opener with a question, or
• “What do you think the number on the screen behind me signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you must be psychic!” as a spin on an example we used to illustrate tip #5.

Putting the tips into practice

Having concluded our list of tips, we wanted to see how the experts we have spoken to have put them into practice.

So, let’s start with the way they conceptualize and write their presentation starting lines.

Step #1: Draft your speech

Every memorable presentation starts with a written copy of everything you want to say.

According to Tatiana Tsoir:

“Developing a speech is a craft. I generally work first on who the audience is , then my core message I want them to walk away with, then the outline of the speech : how and when I introduce the main idea, and how I make a case for it and reiterate it throughout.”

Ultimately, the best time to write your presentation introduction would be once you have a clear idea of everything you want to say in the body and conclusion of your speech.

Even so, sticking to this advice won’t make you a better speaker immediately.

Instead, our experts have stressed that the only way to get better at presenting is through practice and repetition .

Take it from Tatiana:

“With public impactful speaking you don’t rise to the occasion, you fall back on training and practice.”

Step #2: Get right to the point

As you are drafting your presentation introduction, keep in mind that the audience is already waiting for you to get to the point.

When in doubt, follow Reesa Woolf’s formula for starting a presentation:

“Open with the attention-catching statement/story/quotation. Once they look at you, say your name and the parts of your experience and credentials that THEY would be most impressed by, at most 3 things about you.”

After delivering your opener and introducing yourself, you’ll want to quickly transition into the main part of your presentation.

Step #3: Invite audience participation

As we have previously mentioned, many of the experts we have contacted stressed the importance of increasing audience engagement.

Knowing your audience is a big part of that equation, as Dr. Lee M. Pierce would testify:

“Presentations should take advantage of what makes them unique — having an audience. Engage them, [and] introduce yourself. Just don’t start with a question right away — that’s asking too much too soon.”

Then again, many of the experts we have spoken to have said that asking questions is a good way to invite audience participation.

For example, Nadia Bilchik would even engage her audiences on a more physical level:

“I like to ask my audience a thought-provoking question. This gets them from passive to active mode. I also always get my audience to stand up and do a breathing exercise.”

Nadia also provided us with an example of an audience interaction she might use in the introduction of her speaking engagements. For example, she might ask the audience:

“ How do you rate your ability to present information in a concise, clear, and confident manner? High, medium, or low?”

After receiving her answers by a show of hands or even an online poll, she connects the response to the topic of her presentation by stating:

“Wherever you are on the spectrum, in the next X minutes, I will share tips and techniques to ensure you have a greater impact every time you communicate to an audience of one or 100!”

That’s a textbook opener you can use to introduce the topics of your own presentation, too!

Step #4: Put it all together

Remember, nothing is stopping you from combining the tips we have mentioned throughout this guide to create a presentation introduction that is wholly unique to you.

If you’re unsure how to do that, let’s analyze a professional speaker’s technique.

Mark Beal told us about a presentation opening he’s created for his lectures:

“I start each of my Gen Z keynote presentations by physically walking off the stage and into the audience and asking a series of Gen Z trivia questions. 

For those who answer the questions directly, I reward them with a copy of my latest Gen Z book. By taking this proactive approach, I physically engage the audience immediately not from the podium but in their seats. 

My presentation instantly transforms from a one-way monologue into a two-way conversation and the audience begins to learn about my topic, Gen Z, in a fun and informative way.”

Can you connect the strategies Mark has used with the tips we have discussed? Let’s list them:

• Walking off the stage adds an element of drama and establishes a commanding presence,
• Asking questions engages the audience right off the bat,
• Rewarding the audience with a book promotes engagement throughout the presentation, and
• The books themselves are both an interesting prop and proof of Beal’s qualifications.

When you start researching famous speakers to prepare for your presentation, try dissecting the strategies they’re using.

Start your presentations right — With Pumble!

As you have seen above, it is crucial to conceptualize and think of your presentation’s starting lines. 

To check if everything is fine, you can reach out to your colleagues via direct messages or dedicated channels and ask them for their opinions. 

Your colleagues might provide some useful tips that will help you further improve your presentation in threads , just below your message or post. 

As Dr Lee M. Pearce pinpoints, having the right audience for the presentation is important. Hence, we recommend scheduling a video call so your closest colleagues and invited guests can see your new presentation and its opening lines, and provide suggestions, if necessary. 

Of course, Pumble also comes in handy when it comes to holding presentations — thanks to its screen sharing feature that allows you to present to the entire meeting. 

Finally, Pumble has an unlimited message history , so every message or file you have sent will forever stay in your message history. That might come in handy if you ever have to work on a similar presentation in the future. 

Secure, real-time communication for professionals.

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Tips to create the best elevator pitch presentation (with templates)

Learn how to write a successful elevator pitch with our template and examples.

Bharti Jain

Building presentations

We’ve all been there – those brief, unexpected moments when you find yourself face-to-face with someone who could change the trajectory of your career. It could happen in an elevator, at a networking event, or even in line for coffee. In these fleeting moments, having a sharp, persuasive elevator pitch can make all the difference. But how do you distill the essence of your idea, product, or service into just a minute or two? How do you ensure your message is compelling enough to spark interest and leave a lasting impression?

Crafting a powerful elevator pitch deck is both an art and a science. It requires clarity, brevity, and a deep understanding of what makes your proposition unique. Whether you're seeking investment, pitching a new idea to your boss, or simply trying to network, a well-crafted elevator pitch can open doors and create opportunities you never thought possible. T his article delves into the essentials of creating an engaging elevator pitch presentation, offering practical tips, examples, and insightful case studies to guide you through the process.

What is an elevator pitch?

An elevator pitch is your golden opportunity to make a first impression – a brief, persuasive speech designed to spark interest in what you or your organization does. The name comes from the idea that it should be short enough to deliver during a quick elevator ride, typically ranging from 30 seconds to 2 minutes.

The essence of an elevator pitch lies in its ability to convey your value quickly and effectively, making the listener want to know more. Think of it as your verbal business card, a snapshot of who you are, what you offer, and why it matters.

Basic components of an effective elevator pitch

Creating a great elevator pitch deck involves several key components. Each element plays a critical role in ensuring your message is clear, engaging, and memorable.

Your hook is the opening statement designed to grab attention. It should be intriguing and relevant, making your audience want to hear more. This is where you set the tone for your pitch, so it needs to be compelling. You might start with a surprising statistic, a thought-provoking question, or a bold statement. The goal is to spark curiosity and draw your listener into your narrative. An effective hook not only captures interest but also sets the stage for the rest of your pitch.

The Problem

Next, you need to clearly define the problem your idea, product, or service addresses. This shows that you understand the pain points of your target audience and sets the stage for your solution. By articulating the problem, you demonstrate empathy and insight into your audience’s needs. This step is crucial because it establishes relevance and makes your listener care about what you’re about to present. The more specific and relatable the problem, the more engaged your audience will be.

The Solution

Now that you've laid out the problem, it’s time to describe how your offering solves it. This is your chance to highlight the unique features and benefits of your solution. You should explain what makes your approach different and why it’s the best option available. Be clear and concise, focusing on the value your solution brings. This part of your pitch should make your listener see the potential impact of your offering and envision how it can address their needs or challenges.

Identifying your target market and the potential for growth demonstrates that there is a demand for your solution and that you have a clear focus. This shows that you’ve done your homework and understand the landscape in which you’re operating. Discussing your market also helps to build credibility, as it indicates that you have a realistic and informed view of your business environment. It’s important to convey who your ideal customers are and why they need your solution.

The Value Proposition

Your value proposition is the specific benefit your solution brings to the table. This could be cost savings, time efficiency, or any other advantage that sets you apart from competitors. Your value proposition should be compelling and easy to understand, making it clear why your audience should be interested. It’s about communicating the unique benefits that make your offering stand out and why it’s worth considering. This part of your pitch needs to resonate strongly with your audience’s needs and desires.

The Call to Action

Finally, conclude with a clear call to action. What do you want your audience to do next? Whether it’s scheduling a meeting, visiting your website, or trying your product, your call to action should be direct and achievable. This step is essential because it guides your listener towards the next steps and keeps the momentum going. A strong call to action turns interest into action and opens the door for continued engagement.

Crafting each of these components thoughtfully and integrating them seamlessly into your pitch can make all the difference. Remember, the goal is to leave a lasting impression and to make your listener want to learn more about what you have to offer.

How long should an elevator pitch presentation be?

The length of an elevator pitch can vary depending on the context, but the general rule is that it should be short enough to deliver in the time it takes to ride an elevator, hence the name. This typically means:

• 30 seconds to 1 minute: For networking events or casual encounters.
• 1 to 2 minutes: For formal presentations or investor pitches.

Why keep it short?

Attention spans are shorter than ever!

These days, most people have a limited amount of time to devote to any single interaction, especially in casual settings. By keeping your pitch short, you respect your listener’s time and increase the chances of maintaining their attention. A concise pitch helps ensure that your key points are heard and remembered.

Clarity is crucial

Brevity forces you to distill your message down to its most essential components. This clarity is crucial because it helps you avoid overwhelming your listener with unnecessary details. When you focus on the core of your message, it becomes easier for your audience to grasp and retain the information. A clear and concise pitch ensures that your value proposition is understood and appreciated.

To be remembered

A well-crafted, succinct pitch is more likely to be remembered and repeated. When you deliver a concise pitch, you make it easier for your listener to recall and share your message with others. This memorability can lead to further discussions and opportunities as your pitch lingers in the minds of those who hear it. A memorable pitch increases the likelihood of follow-up conversations and actions.

Tips to create a successful elevator pitch presentation

Creating an effective elevator pitch presentation involves structuring your content into concise and engaging sections to capture and maintain your audience's attention. Here's a breakdown of the sections, much like a seasoned novelist would, ensuring each part leaves your audience eager for more.

1. The opening scene: Introduction

Starting your elevator pitch with a strong introduction sets the tone for the entire presentation. Instead of resorting to startling statements that might distract rather than engage, aim for a natural, informative opening that captures the essence of your business.

Begin by introducing your business name and providing a concise summary in no more than two sentences. This brief overview should give a clear snapshot of what your business does. If relevant, include a breakdown of your top three products or services to give a quick glimpse of your offerings. Clearly defining your target audience is essential unless it is evident, such as in the case of social media platforms that cater to everyone.

Make sure this introduction is brief and to the point—ideally, no more than 18 seconds or 36 words. This ensures the potential investor or listener grasps the core of your business swiftly and effectively.

💡 Pro tip: Consider beginning with a thought-provoking question or an interesting fact for an extra engaging start. This can serve as a powerful hook that draws your audience in from the outset. You can then follow this with your concise introduction on the next slide.

Example 1 - Starting with a Question

Example 2 - Starting with a Hook or Interesting Fact

2. The conflict & resolution: Problem vs. Solution

In this section, your goal is to clearly articulate the problem your business aims to solve. This could be a single, significant issue, a series of smaller but related challenges, or one main problem broken down into a few key components.

The primary objective here is to show that you have a deep understanding of the challenge at hand. Clearly define the problem in a way that is straightforward and easy to grasp. Then, seamlessly transition into presenting your solution. The more straightforward and understandable your explanation, the more compelling it will be.

Whether you focus on one major issue or a few interconnected ones, make sure your audience can see the relevance and urgency of the problem. This sets the stage for you to introduce your innovative solution, highlighting how it effectively addresses the challenge. Simplicity and clarity are your allies that make a strong impact.

💡 Pro tip: Use real-life examples or data to illustrate the problem. This not only makes the issue more tangible but also adds credibility to your pitch. When your audience can see the real-world impact of the problem, your solution becomes even more compelling.

3. Setting the scene: Market size & competition

Potential investors are drawn to opportunities that promise significant returns. Therefore, it's crucial to illustrate the scale of the opportunity your business presents and provide insights into the competitive landscape. This gives investors an immediate sense of whether your venture is worth their time and resources.

By detailing the market size, you demonstrate the potential for growth and the vast possibilities for your business. Additionally, highlighting your understanding of the competition shows that you are well-prepared and have a clear strategy to stand out in the market. This dual focus on opportunity and competition sets a solid foundation for investors to see the viability and potential profitability of their investment.

💡 Pro tip: Use visual aids like charts and graphs to present market size and competitive analysis. Visual representations can make complex data more digestible and impactful, helping investors quickly grasp the potential and positioning of your business.

4. Business Model: How the story unfolds

A concise elevator pitch slide on your business model can quickly show investors how you plan to generate revenue. When your business strategy is clear and compelling, it significantly increases the likelihood of attracting investors. Presenting a well-defined business model demonstrates that you have a thoughtful and viable plan for profitability, making your venture more appealing and reducing perceived risks.

💡 Pro tip: Include key metrics and financial projections to back up your business model. Showing potential revenue streams, cost structures, and profitability timelines with concrete numbers can add credibility and help investors understand the financial potential of your business.

5. The twist in the tale: Unique selling point (USP)

In this section, your goal is to showcase what makes your company unique and how it stands out from the competition. This is a crucial moment where potential investors decide whether to delve deeper into your business.

If you can capture their interest here, the chances of securing a follow-up meeting and, ultimately, funding increase significantly.

💡 Pro tip: You have a maximum of 20 seconds to highlight your USP, so keep your information concise and focused. Emphasize only the most critical details that your investors need to know.

Additionally, if your product or solution involves advanced technology, consider adding a slide that explains it. If you have patented technology, make sure to highlight this aspect during your pitch. This not only demonstrates innovation but also adds a layer of credibility and competitive advantage.

6. The characters: Founding team

People invest in people. Investors want to know the credentials and backgrounds of the individuals behind the business. To build trust and confidence, always highlight your team's credentials, experience, and significant accomplishments. Showcasing the strengths and expertise of your founding team not only adds credibility but also reassures investors that their money and effort are in capable hands.

7. Plot points: Money milestones

Investors are captivated by numbers and will recall them long after your pitch ends. To leave a lasting impression, clearly outline your financial milestones and investment strategy from the outset. Demonstrating a well-thought-out financial plan highlights your business's growth trajectory and reassures investors of your strategic foresight.

8. The closing appeal: Call to action

Ending your elevator pitch with a strong call to action (CTA) is essential as it generates excitement and creates a sense of urgency. A well-crafted CTA can inspire your audience to take the next step, whether it's learning more about your business or starting a partnership.

Consider these impactful CTAs:

• Visit our website
• Follow us on Facebook
• Drop by our store
• Explore our brochure
• Sign up for our newsletter
• Contact us for more information
• Invest in our company
• Partner with us

By including a clear and compelling CTA, you guide your audience toward the desired action and keep the momentum going.

💡 Pro tip: Make your CTA specific and actionable. Instead of a generic request, provide clear instructions or direct links that make it easy for your audience to follow through.

Bonus: Quick do's and don'ts

Crafting an effective elevator pitch is as much about what you say as how you say it. Here are some quick do's and don'ts to ensure your pitch resonates:

• Keep it Simple: Use clear, straightforward language. Avoid truisms, buzzwords, and jargon that can confuse your audience.
• Be Concise: Stick to the key points. Weed out fillers and unnecessary details.
• Personalize Your Pitch: Tailor your pitch to your audience and refresh it as the situation changes.
• Maintain High Energy: Speak with enthusiasm and energy to keep your audience engaged.
• Create a Memorable Conclusion: End with a catchy phrase, a promise of value, or a summary that will stick in the investor’s mind.

Don'ts:

• Avoid Hyperbole: Steer clear of exaggerated claims that can undermine your credibility.
• Don’t Rush: Speak at a steady, clear pace to ensure your message is understood.
• Skip the Monotone: Avoid speaking in a flat, monotone voice. Show enthusiasm and smile.
• Don’t Overwhelm Your Audience: Avoid giving your pitch to people who seem uninterested or in a hurry.
• One-Size-Fits-All Approach: Don’t use the same pitch for every situation; adapt as needed.

Speaking Tips:

• Stay Relaxed: Keep a relaxed and steady rhythm in your elevator speech to convey confidence and credibility.
• Time Management: Be mindful of the time, but don't let it make you rush. A clear and steady delivery is more effective.
• Creative Ending: Conclude with a memorable statement or question. This could be a catchy phrase, a promise of value, or an invitation for further discussion.

Best elevator pitch examples to inspire

Creating an effective elevator pitch can be challenging, but seeing how successful companies might craft their pitches can provide valuable insights. Here, we’ll explore hypothetical examples from Airbnb and LinkedIn to illustrate how they could effectively communicate their value propositions.

An elevator pitch for Airbnb could resonate with travelers seeking unique experiences beyond the offerings of traditional hotels.

Hook: “Imagine wanting to explore the world authentically but struggling to find affordable and unique accommodations.”

Problem Statement: “Traditional hotels are expensive and often don’t provide the local experience travelers crave.”

Solution: “Airbnb connects travelers with local hosts who offer unique, affordable accommodations in their homes.”

Unique Value Proposition: “Unlike hotels, Airbnb offers a wide variety of unique spaces, from treehouses to castles, giving travelers a truly local experience.”

Call to Action: “Check out our website to find your next unique stay or become a host today.”

An elevator pitch for LinkedIn might emphasize the efficiency and effectiveness of their platform in meeting the professional networking needs of today’s workforce.

Hook: “Professionals need a way to connect and network in today’s digital world.”

Problem Statement: “Traditional networking methods are time-consuming and often ineffective.”

Solution: “LinkedIn is a professional networking platform that connects you with colleagues, industry leaders, and potential employers.”

Unique Value Proposition: “With LinkedIn, you can showcase your professional achievements, find job opportunities, and build valuable industry connections.”

Call to Action: “Join LinkedIn today and start building your professional network.”

By analyzing these hypothetical examples, it becomes clear that a successful elevator pitch requires a strong hook, a clear problem statement, a concise solution, a compelling, unique value proposition, and a direct call to action. Each element works together to create a pitch that is both engaging and persuasive, ultimately driving the listener to take the next step.

Frequently asked questions (FAQs)

Q: what are the different types of elevator pitches.

A: Elevator pitches can vary based on their purpose and audience. Common types include:

• Startup Pitch: Focuses on the core idea, market potential, and unique selling points of a startup.
• Sales Pitch: Emphasizes the features and benefits of a product or service to persuade potential customers.
• Networking Pitch: Aimed at building connections and briefly highlighting your professional background and goals.
• Investor Pitch: Designed to attract investment by detailing the business model, market opportunity, and financial projections.

Q: How does a sales pitch differ from an elevator pitch?

A: While both aim to persuade, a sales pitch is typically more detailed and focused on convincing potential customers to purchase a product or service. It often involves explaining features, benefits, and addressing objections. An elevator pitch, on the other hand, is a brief, high-level overview designed to spark interest and lead to further conversation.

Q: How long should an elevator pitch be?

A: An elevator pitch should typically be between 30 seconds to 2 minutes, depending on the context. For casual encounters or networking events, aim for 30 seconds to 1 minute. For more formal presentations or investor pitches, you can extend it to 1 to 2 minutes.

Q: What are some common mistakes to avoid in an elevator pitch?

A: Common mistakes include using too much jargon, speaking too quickly, providing too much information, and failing to engage the audience. It's essential to be clear, concise, and to the point, ensuring your message is easily understood and remembered.

Q: How can I make my elevator pitch more engaging?

A: To make your pitch more engaging, start with a strong hook, use relatable language, and tell a compelling story. Incorporate visual aids if possible, and always end with a clear call to action. Practice delivering your pitch with enthusiasm and confidence.

Q: Should I tailor my elevator pitch to different audiences?

A: Yes, it's crucial to tailor your pitch to different audiences. Consider the interests and needs of your audience and adjust your pitch accordingly. Personalizing your pitch can make it more relevant and impactful.

Q: How can I practice my elevator pitch effectively?

A: Practice your pitch in front of a mirror, record yourself, and seek feedback from friends or colleagues. Rehearse in different settings and situations to ensure you can deliver it smoothly and confidently. The more you practice, the more natural and effective your pitch will become.

Q: How can I write an elevator pitch for a job interview?

A: To craft a compelling elevator pitch for a job interview as a job seeker, focus on highlighting your key strengths, relevant skills, and career achievements. Start by briefly introducing yourself and your background in a manner that is short and to the point. Then, concisely explain what makes you a strong candidate for the position, emphasizing your unique value proposition and how your experience aligns with the job requirements. End with a clear call to action, such as expressing your enthusiasm for the role and inviting further discussion.

Q: What are the key components of an elevator pitch template for a business pitch?

A: An effective elevator pitch template for a business pitch should include the following components:

• The Hook: A compelling opening statement to grab attention.
• The Problem: A clear description of the problem your business addresses.
• The Solution: A brief overview of your solution and its benefits.
• The Market: Information on your target market and potential growth.
• The Value Proposition: The unique benefits of your solution.
• The Call to Action: A direct request for the next step, such as scheduling a meeting or visiting your website.

Q: How can a project management professional create an effective elevator pitch?

A: A project management professional should focus on succinctly conveying their ability to lead and deliver successful projects. Start by outlining a key project you managed, highlighting your role and the impact of your work. Clearly state how your project management skills, such as problem-solving and team coordination, contributed to achieving project goals. Use specific examples to illustrate your achievements and conclude with a call to action, such as inviting a follow-up conversation or discussing potential opportunities.

Q: What are some real-life elevator pitch examples that effectively use analytics?

A: Real-life elevator pitch examples that effectively use analytics often include:

• Hook: "Did you know that 70% of businesses miss out on growth opportunities due to poor data analysis?"
• Problem: "Many companies struggle with integrating and interpreting their data effectively."
• Solution: "Our analytics platform simplifies data integration and provides actionable insights, helping businesses make informed decisions."
• Value Proposition: "Our tool reduces analysis time by 50% and increases data accuracy, driving better business outcomes."
• Call to Action: "Visit our website to see how our analytics solutions can transform your data strategy."

Q: How should a creative elevator pitch differ from a formal elevator pitch?

A: A creative elevator pitch typically incorporates imaginative language, storytelling, and engaging elements to capture attention. It might include a unique hook or a memorable anecdote that illustrates the problem and solution in a compelling way. In contrast, a formal elevator pitch is more structured and straightforward, focusing on delivering clear, professional information in a concise manner. The formal pitch aims to provide a precise overview without embellishments, often used in business or investor settings where professionalism is key.

Create a perfect elevator pitch presentation with Prezent

Prezent can be used for crafting the perfect elevator pitch. Here are a variety of features that streamline the creation process and enhance the effectiveness of your presentation:

Auto-Generator

• It uses AI to create hyper-personalized, on-brand presentations in minutes. By entering your business context and audience details, the AI generates a draft that aligns with your company’s branding and is tailored to your audience’s preferences.
• This feature helps you quickly develop a polished and professional pitch, saving significant time compared to manual creation.

Story Builder

• This feature allows you to access over 1,000 expert-curated storylines to build the framework of your presentation. By selecting a target audience and relevant storyline, you can create a structured narrative path for your pitch.
• Ensures your pitch unfolds logically and engagingly, making it easier to captivate your audience and convey your message effectively.

Slide Library

• With access to 35,000+ brand-approved slides, the Slide Library offers a wide range of templates that adhere to your company’s branding guidelines. Each slide can be customized based on your needs.
• Provides a professional and consistent look for your pitch, making it visually appealing and brand-compliant​.

Best Practice Library

• This library contains thousands of best practice examples for communicating key business concepts. These examples can be adapted to fit your pitch, providing insights into effective communication techniques.
• Helps you learn from successful presentations and apply proven strategies to your own pitch, enhancing its overall impact.

Synthesis and Redesign :

• These features allow you to synthesize content into concise executive summaries and redesign existing slides to improve their aesthetic quality.
• Ensures your pitch is concise, clear, and visually compelling, making it easier for your audience to understand and remember your key points.

Courses and Learning Modules :

• Prezent offers on-demand learning modules and courses led by industry experts. These modules cover various aspects of business communication and presentation skills.
• Enhances your ability to craft and deliver effective pitches by building your communication skills and knowledge.​

To see how Prezent can revolutionize your elevator pitch and other presentations, you can schedule a demo with experts who will guide you through the platform's capabilities and show you how to make the most of its features. Additionally, take advantage of the free trial to explore Prezent and see firsthand how they can streamline your presentation creation process and improve your business communication. Visit Prezent to get started today!

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Presentation 101: How to Conclude Your Presentation with a Strong End

What do you do when you're ready to close a presentation? Maybe you'll just summarize the main points to end the topic, or make a call to launch an initiative, or play a video related to the topic, and so on. Typically, there are many methods to have a strong ending in presentation. Different presenters can have different methods. Overall, presenters should end their presentation with a strong end to motivate their audience. In this blog post, we’ll dive into the benefits of a strong end in presentation and the methods to conclude a presentation well.

What are the benefits of a good ending in presentation?

1.Leave a deep impression on the audience. At the end of the presentation, we can summarize the content of the presentation, emphasize the key points, or use a vivid metaphor to summarize the whole text, so that the audience has a clear impression of the content of the presentation, which can make the audience remember our presentation more deeply.

2.Enhance the persuasive power of the presentation. At the end of the speech, we can re-emphasize our own position and point of view, or use some thought-provoking words to impress the audience, so that they will resonate with our point of view, to enhance the persuasive power of the presentation.

3.Leave the audience with good feelings. At the end of the presentation, we can use some warm words to thank the audience for listening and support, or to express our good wishes for the future, so that the audience will still be immersed in a good emotion when they leave the presentation.

4.Add a sense of completeness to the presentation. At the end of the presentation, we can summarize the whole presentation, review the key content of the presentation, so that the whole presentation presents a complete structure, so that the audience feels that the content of the presentation is clear and logical, so as to increase the attractiveness of the presentation.

5.Provide a strong call to action: A well-crafted ending can prompt your audience to take action, whether it's to implement your suggestions, support your cause, or purchase your product or service

Seven Tips for have a strong end in your presentation:

1.Call to Action. At the end of the speech, he used his profound understanding and unique insights to offer hope and appeal to the audience. This kind of ending can inspire the audience's enthusiasm and make the audience take action.

E.g. "Now that we've discussed the importance of saving water resource, I urge each of you to commit to one small change in your daily lives to reduce water pollution. Whether repeatedly use water or reduce bath time, every action counts towards a more sustainable future."

2.Reiteration of Key Points. This is the most common way to end. Generally speaking, restating a point can help the audience review the speech and deepen their memory and understanding.

E.g. "In conclusion, our three main strategies for improving customer satisfaction are proactive communication, personalized service, and swift issue resolution. By implementing these strategies consistently, we can strengthen our relationships with customers and drive long-term loyalty."

3.Quotations or Anecdotes. This method uses a poem or a famous quote to summarize the key points. It not only makes the speech dramatic but also better conveys the speaker's emotions.

E.g. "As Lao Tzu said, ‘The journey of a thousand miles begins with one step.’ Let's remember these words as we are going to implement our plan.”

4.Visuals or Demonstrations. Using tools such as video at the end of a speech can better capture the audience's attention, increase the visual impact of the speech, and convey the message more vividly.

E.g. "Before we conclude, let me show you a brief video showcasing the impact of protect the marine environment. the beautiful sight of the sea serves as a powerful reminder of why our work is so important."

5.Open-Ended Questions. By using open-ended questions to elicit responses from your audience, you can effectively engage your audience and make your presentation more memorable.

E.g. "Finally, I'd like to leave you with a question: What role can each of us play in promoting diversity and inclusion within our organization? I encourage you to reflect on this question and share your thoughts with your colleagues."

6.Give a Storytelling. Sharing a story at the end is equivalent to responding to the speech with an example. This not only attracts the audience's interest, but also emphasizes the content of the speech.

E.g. "Let me share a story with you. Years ago, a small team of passionate individuals set out to change the world with nothing but an idea and a relentless drive to succeed. Today, that idea has transformed into a global movement, touching the lives of millions. Remember, it all started with a vision and the courage to pursue it."

7.Inspiring or Motivational Statements. This method can directly express the speaker's ideas. Give the audience a powerful attraction.

E.g. "As we conclude today's presentation, I want to leave you with this thought: No matter how daunting the challenges may seem, never underestimate the power of perseverance and innovation. Together, we have the ability to overcome any obstacle and create a brighter future for generations to come."

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