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7 Top Business Plan Books for New-age Entrepreneurs

Free Ultimate Guide On Writing A Business Plan

• October 18, 2023
• 12 Min Read

Business Plan books are the first thing to go for once you have decided on the idea you want to pursue as an entrepreneur.

Starting up as an entrepreneur is not as simple as it seems. Transforming your idea into a business that creates value for the world is a long process.

The process is full of uncertainties, hurdles, and burnout. To make consistent efforts without giving up, you need a plan you can rely upon.

A plan that helps you in making wise decisions in your entrepreneurial journey is known as a business plan.

It also helps in refining processes and keeps you in line with your business goals.

Now, how would you create a business plan?

Well, you can anyhow get to know what it contains. However, to easily create a business plan that covers all aspects of your business, you must read these books.

In this article, we are going to discuss the 7 top business plan books written for ambitious entrepreneurs like you!

Best Business Plan Books

• Art of the Start 2.0
• The Successful Business Plan: Secrets and Strategies
• The Founder’s Dilemma
• The One-Page Business Plan for the Creative Entrepreneur
• The Secrets to Writing a Successful Business Plan
• Anatomy of a Business Plan
• The Complete Book of Business Plans

1. Art of the Start 2.0

Goodreads rating: 3.87/5

The author of this book is American millionaire Guy Kawasaki. Though his name is enough for anyone to stand up from their seats let me tell you a few things about him.

• He worked with Apple in 1984 as a part of the marketing team for Macintosh computers.
• He is the author of 12 books including The Art of Social Media, and Enchantment.
• He is currently working as the chief evangelist of Canva which is a graphic designing software.

Now coming to what this book holds for you, it’s one of those books that focus on transforming your business idea into a full-fledged organization.

Guy Kawasaki explains why it is important to have a vision and how you, as an entrepreneur, can feed your team with the same vision.

If your team does not adhere to the same vision, there will always be chaos in the workspace.

You must also share stories about your product and your journey. Everyone loves stories. You don’t have to write a 300-page book but a few social media posts, and videos that resonate well with your target audience.

The book also guides entrepreneurs while hiring. It tells you to hire people who are new in the industry. They are most likely to innovate new products as they consistently ask questions.

Key Highlight:

This book will help you in writing a business plan along with guiding you in various steps of entrepreneurship. This book holds something for every aspect of entrepreneurship.

It also stresses how you can use the internet and cloud tools to make the processes more accessible and more efficient. In the modern era, businesses are equipped with tools that are affordable and accessible to everyone.

Moreover, the book also throws light on socializing and partnering with the right people for leadership roles or to get funding.

By reading this book, you will feel more powerful as an entrepreneur and will be ready to take on challenges that come along with entrepreneurship.

This book doesn’t sound like rhetoric and probably that’s why this book received appreciation from all across the world.

Book Link- Art of the Start 2.0

A reader’s review:

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Anita Campbell (via Goodreads)

2. The Successful Business Plan: Secrets and Strategies

The author of the book is Rhonda Abrams who has written more than 12 books on entrepreneurship. Being an entrepreneur herself, the knowledge she shares is absolute gold and trustworthy.

She also writes one of the most popular columns in the US known as Small Business Strategies.

Let us now discuss what Rhonda Abrams has taught in her book.

The Successful Business Plan: Secrets and Strategies is a complete guide for anyone stuck in writing. It is one of those books that give you a push to start working on your idea.

This book contains various worksheets and charts which makes it consumable as well as practical.

You will get enough examples of various parts of a business plan , giving you an in-depth idea of what it looks like and how it is written.

This book not only teaches you to write a business plan that reminds you about your vision but also this plan can help you get investors on board.

It also equips you with strategies to get funds at the best possible rates and also to minimize the costs involved in running a business.

It gives you an in-depth understanding of positioning your brand in the market to gain the attention of your target audience and thus derive maximum profit.

Moreover, you can also use it for competitions related to showcasing plans for their businesses. The book is used by many entrepreneurs and is recommended to every small business.

Book Link- The Successful Business Plan

There’s enough information here to help you get almost any business started. This is a proven source, for it’s been through several re-prints since 1991.

Jeffrey Brown (via Goodreads)

3. The Founder’s Dilemma

Goodreads rating: 4.01/5

The book, The Founder’s dilemma, is one of the best business plan books by Noam Wasserman. Apart from this, he has written another bestseller known as Life is a startup.

Noam Wasserman served as a professor at Harvard Business school for 13 years and is currently working at the University of Southern California as a founding Director at the Founder Central Initiative.

The book he wrote is an absolute beauty. Not because he has told some hidden secrets but because he has addressed a problem that many entrepreneurs often ignore.

And that problem is the company’s leadership. You might have a billion-dollar business idea and even have cracked the tech for it, but you might still fail because of listening to the wrong advice.

If you want your business to not suffer due to wrong decisions made by top leadership, you must read this book.

This book will help you in deciding whom you want to work with, and how to share the equity among co-founders and employees without being emotional.

However, this book might not be useful for small businesses but is a gem for someone planning to launch a high-growth business.

Book Link – The Founder’s Dilemma

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face.

Brad Feld (via Goodreads)

4. The One-Page Business Plan for the Creative Entrepreneur

Goodreads rating: 3.86/5

The author of this mind-blowing book is none other than Jim Horan.

Known for his expertise in solving complex business problems , Jim has helped many entrepreneurs in turning their businesses into profit-making machines.

Jim Horan has also been a Fortune 500 executive and has written six books in the One Page Business Plan for Creative Entrepreneur series.

This book is quite different from other books as it is written for entrepreneurs who do not understand a lot about business figures but want to get started soon.

There’s a saying that if you cannot write your business plan on a single page, you are probably doing it wrong.

The book enables you to write it in a couple of hours which includes your mission, objectives, and plans.

It will be crisp and easy to understand for your investors as well as the team. In this fast-moving world, it becomes really uncomfortable to give a week preparing a business plan.

You have the idea and with the help of this book, you can turn the idea into a business in no time.

Having said that, this book is not recommended to someone who is building a high-growth company or a business with many manufacturing units.

This book is specially designed for small businesses to increase their profits and improve their vision.

Book Link – The One-Page Business Plan

One of my favorites! I have used these templates many times. It really forces you to be concise and focus on your vision. Highly recommend!

Teri Temme (via Goodreads)

5. The Secrets to Writing a Successful Business Plan

Goodreads rating: 3.70/5

The author of this book Hal Shelton is an extremely experienced executive who has worked with many corporations, non-profits, and investment companies.

Hal Shelton completed his BS from Carnegie Mellon University and then pursued an MBA from the University of Chicago.

The secrets to writing a successful Business Plan focus on each section of the plan to help you create one that stands out in front of the investors.

The book also informs you about the common errors entrepreneurs make while writing. These errors sometimes cost very high as they might create confusion for investors as well as for the team.

You will also learn to do the market analysis and write the same in your plan. You will be able to answer questions like how big is the market and whether it is sufficient to run a successful business or not.

Investors receive a lot of business plans and going through each one of them is not feasible. Therefore writing an executive summary becomes extremely important.

The executive summary is an easy way to grab investors’ attention and help them understand your business without going through lengthy documents.

If you are launching a non-profit organization, this book can help you in many ways as a section of the book is dedicated to non-profits.

Moreover, the book also consists of secret strategies for writing a business plan and getting bank loans or funding from investors.

Book Link – The Secrets to Writing a Successful Business Plan

This book provides a very solid foundation to write your plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan

Kirk G. Meyer (via Goodreads)

6. Anatomy of a Business Plan

The author of this book, Linda Pinson, has worked very closely with the U.S. small business administration to write the government business plan publication.

She has also been honored as Education Advocate of the year and SBA regional women in Business advocate of the year.

Apart from this book, she has written many books on entrepreneurship such as Keeping the books and steps to start a small business startup.

This is one of the best business books for people who do not know anything about business plans.

This book provides you with an in-depth understanding of different business plans and will enable you to choose your ideal kind.

After reading the book, you will learn to update your plan according to the needs of your business and the position of your brand in the market.

The author also highlights the importance of mentioning the table of contents and executive summary in navigating smoothly through the book.

Apart from this, it also throws light on how you can efficiently market your business. You will also learn how to mention the financials of your company which is an important thing to do.

The Anatomy of a Business Plan also contains five real-life business plans which give you an understanding of how successful businesses can be explained in a few pages.

You also get a few worksheets which makes the overall experience of reading the book delightful.

Book Link – Anatomy of a Business Plan

This book is like “a mentor for your business plan”. Really informative and helpful.

Marvin Musfiq (via Goodreads)

7. The Complete Book of Business Plans

Goodreads rating: 3.47/5

The authors of this book are Brian Hazelgran and Joseph A. Covello. Both of them have a great understanding of how businesses operate in this book. They have told us that one size doesn’t fit all.

That means business plans for different businesses cannot be written in the same way.

This book contains 12+ plans that give you an idea of how you write one for yourself.

This book also focuses on how you should bring people into your business and what vision you should have to run the business for decades.

Moreover, when you read the book you will have to ask a lot of questions to yourself. The book will compel you to ask questions yourself that are immensely important before writing it.

Once you give satisfactory answers to the questions asked, you will feel more motivated to start a business , and writing a business will look like a cakewalk.

The above quote shows how important it is to plan your business and create a visionary plan for your business.

Book Link – The Complete Book of Business Plans

Great book encompassing everything about writing business plans.

Denny Troncoso (via Goodreads)

Bottom Line

All the Business plan books that we discussed above are going to help you in some way or the other.

But don’t worry you don’t need to read all of them. Just figure out where you stand and where you would want to go and select a book accordingly.

Innovative tools present in the industry like Upmetrics have helped many entrepreneurs in business and financial planning. If you need more help writing a perfect business plan, check out Upmetrics NOW and grow 2X faster.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Related Articles On Business Plan Writing

• A Guide to Write an Effective Business Plan Executive Summary
• Formulating a Detailed Business Plan Outline
• Get Your Business Plan Written by Expert Writers
• How Many Pages Should a Good business Plan Be
• Understand the Operations Plan Section in a Business Plan
• How to Design a Compelling Business Plan Cover Page
• Guidelines for Formulating a Business Plan Table of Contents
• Importance of a Confidentiality Statement in a Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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The 29 best business books to read in 2023, ranked by Goodreads members

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

• Entrepreneurs can learn business concepts, tactics, and advice from books. 
• The best business reads include self-help, leadership, and psychology books.
• We turned to Goodreads to rank the best business books to read in 2023.

Whether you're a small business owner , entrepreneur, or just someone seeking useful career advice, there are many great books to turn to. Business books can provide psychological concepts for better negotiation skills , personal anecdotes to avoid repeating mistakes, or self-help tips to improve productivity. 

To find the best ones, we turned to Goodreads, the world's largest platform to rate and review books. Among the highest ranking are classics like " How to Win Friends and Influence People " as well as newer memoirs like " Shoe Dog ." From fascinating leadership reads to analytical management books, here are the best business books to read in 2023.

29. "Getting Things Done: The Art of Stress-Free Productivity" by David Allen

Available at Amazon and Bookshop , from $10.29

This productivity book is a necessary business read as it teaches readers how to transform the way we work by de-stressing and organizing. Believing that a relaxed mind is most effective, David Allen presents realistic productivity systems and the ways in which we can implement them.

28. "The Intelligent Investor" by Benjamin Graham

Available at Amazon and Bookshop , from $14.29

Originally published in 1949 by the "father of value investing," "The Intelligent Investor" by Benjamin Graham delivers realistic financial advice for individuals and businesses looking to grow their wealth. Far from principles that guarantee you'll become a millionaire, this book encourages readers to create practical goals and find success in any size a victory.

27. "Lean In: Women, Work, and the Will to Lead" by Sheryl Sandberg

Available on Amazon and Bookshop from $12.60

"Lean In" sparked global conversation after its publication in 2013 because of its honesty about the experiences of women in business. This book encourages women to be voracious, courageous, and strong-willed at work in order to not only help themselves but improve the future for upcoming businesswomen.

26. "Steve Jobs" by Walter Isaacson

Available at Amazon and Bookshop , from $14.94

With over one million ratings on Goodreads, this book is a biography of Steve Jobs, the co-founder of Apple. Walter Isaacson conducted more than forty interviews with Steve Jobs and 100 interviews with family, friends, and colleagues to create an all-encompassing portrait of a man who revolutionized technology with his inventiveness.

25. "The Personal MBA: Master the Art of Business" by Josh Kaufman

Available at Amazon and Bookshop , from $13.99

Written for those who cannot or don't intend to go to business school, "The Personal MBA" outlines the fundamental principles of business for people at any stage of their business career. With lessons on sales, marketing, negotiation, and strategy, this self-help read offers an overview of many business school topics to help readers master the MBA basics. 

24. "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" by Ed Catmull

Available on Amazon and Bookshop from $13.69

Drawing on his experiences as a co-founder and president of Pixar Animation, Ed Catmull unveils some deeply ingrained processes and beliefs that have made Pixar so successful. His teams' philosophies can be applied to any business, creatively driven or otherwise.

23. "The Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni

Available at Amazon and Bookshop , from $15

In this leadership fable, a CEO attempts to unite a team under high stakes discovering along the way why even the greatest teams struggle. If this style of business book interests you, Patrick Lencioni also wrote "The Five Temptations of a CEO" and "Death by Meeting" in the same form.

22. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

Available at Amazon and Bookshop , from $14.99

Brothers Chip and Dan Heath use different business theories in this book to analyze the "stickiness" of an idea, or what makes some ideas work so well. They draw from successful and unsuccessful business ventures to help readers discover the principles within great ideas and therefore how to make their own ideas stick.

21. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne

Available at Bookshop , from $18.59

In this business book, authors Kim and Mauborgne assert that lasting success does not come from fighting direct competition in a small pool but rather from creating "blue oceans" or untapped market spaces where new growth can bloom. They outline strategic principles and tools that readers can translate to nearly any market and master their niche. 

20. "Built to Last: Successful Habits of Visionary Companies" by James C. Collins and Jerry I. Porras

Available at Amazon and Bookshop , from $13.49

Over a six-year research project at the Stanford University Graduate School of Business, authors Collins and Porras studied the habits of 18 successful and long-lasting companies in direct comparison to their competitors. "Built to Last" lays out the tactics, habits, and ideas from these successful businesses that managers and entrepreneurs can apply to their own and inspire new success. 

19. "Influence: The Psychology of Persuasion" by Robert B. Cialdini

Available at Amazon and Bookshop , from $16.99

"Influence" is a psychology book about persuasion, dubbed a business read by Goodreads reviewers for its usefulness in management, marketing, and communications. This book teaches the readers six principles of persuasion, how to apply them, and how to know when they're being used against you.

18. "The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg

Available at Amazon and Bookshop , from $9.99

"The Power of Habit" argues that habits are the key to success in business, communities, and our personal lives. Through an analysis of human nature and examples from successful business people, athletes, and leaders, this book demonstrates how mastering powerful habits can change our entire lives. 

17. "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt and Stephen J. Dubner

Available at Amazon and Bookshop , from $6.99

"Freakonomics" is a fascinating read that questions the ways we've conventionally understood the world functions and offers a way to question what we've assumed is conventional wisdom. Loved for its thought-provoking nature, this economics and business read separates morality from economics and asserts such as a system of incentives to get people what they want or need. 

16. "Shoe Dog: A Memoir by the Creator of Nike" by Phil Knight

Available at Amazon and Bookshop , from $9.08

"Shoe Dog" might be a memoir, but Goodreads users love Phil Knight's focus on his success in business as he grew his company from $50 into the Nike empire. Knight's story brings readers into the details of the company's growth, the challenges he faced as a leader, and the breakthroughs he experienced.

15. "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by Clayton M. Christensen

Available at Amazon and Bookshop , from $13.71

Malcolm Gladwell is a bestselling author best known for his nonfiction writing on psychology and sociology. In this psychology read, Gladwell analyses the "outliers" of the world — the best, the highest-achieving, the most famous people — to find what made them different and, thus, so successful. If you enjoy Gladwell's clear writing style and fascinating perspectives, you can check out his other popular books here . 

14. "Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss

Available at Amazon and Bookshop , from $14.97

Written by a former international hostage negotiator for the FBI, this business book transforms the psychology of interrogation into civilian-applicable negotiation tactics, such as skills you might need while discussing a raise or navigating interpersonal conflict . Using emotional and behavioral sciences, this book is about gaining trust, discovering motives, and understanding those around us. Voss also teaches a MasterClass on the same subject .

13. "Outliers: The Story of Success" by Malcolm Gladwell

Available at Amazon and Bookshop , from $12.99

12. "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber

Available at Amazon and Bookshop , from $15.29

The "e-myth" is the entrepreneurial idea that people who start small businesses are entrepreneurs and anyone with technical business understanding can start one. In this book, Michael E. Gerber analyzes assumptions, expectations, and misconceptions around starting a small business in the hope that readers can succeed on their own.

11. "Good to Great: Why Some Companies Make the Leap… and Others Don't" by James C. Collins

Available at Amazon and Bookshop , from $14.49

In this business book, James C. Collins analyzes what makes a company "great" and how good companies can achieve enduring success. He used a team of 21 researchers to develop his theories and back each principle with grounded statistics.

10. "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell

Available at Amazon and Bookshop , from $11.99

With over 735,000 ratings, "The Tipping Point" is a business favorite of Goodreads members, helping readers understand when a good idea crosses the threshold to becoming a business or a product. Beloved for Malcolm Gladwell's concise and digestible writing style, this book uses sociology to analyze the personality types of business leaders, indicators that past trends would become massive, and interviews with great business people to find the traits of the next great idea.

9. "Rework" by Jason Fried and David Heinemeier Hansson

"Rework" strives to be different from any other business book on the market by taking traditional business advice and analyzing how to work smarter for faster results. It approaches standard business principles from a new angle, highlighting the typical challenges and helping readers stay one step ahead.

8. "Rich Dad, Poor Dad" by Robert T. Kiyoskai

Available at Amazon and Bookshop , from $6.82

Robert T. Kiyosaki is a millionaire businessman who grew up with two dads — his own, and his best friend's father (the "rich dad"). In this business and finance book, Kiyosaki explains how his two dads shaped his view of money and investing and gives the readers advice on how to invest and grow their money.

7. "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers" by Ben Horowitz

Filled with personal anecdotes and advice "The Hard Thing About Hard Things" analyzes some of the most challenging issues entrepreneurs may face while building a business such as firing a friend, managing bad employees, deciding whether or not to sell your company, and managing your own mind as a leader. Readers love this book for Horowitz's brutal honesty and his perspective as he writes to current and future CEOs as a CEO himself. 

6. "The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen R. Covey

Available at Amazon and Bookshop , from $12.26

"The 7 Habits of Highly Effective People" is a self-help book that uses seven principles to help readers streamline their personal and professional lives toward success. Inspirational and practical, these habits use psychological reasoning to determine our goals, focus on reaching them, and maintain positive thinking throughout the process.

5. "Start With Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek

Simon Sinek is an inspirational speaker whose book encourages leaders to articulate why their business exists, their idea is great, and their movement is necessary. When people lead with "why," it is easier to lead and inspire.

4. "The 4-Hour Workweek" by Timothy Ferriss

Available at Amazon and Bookshop , from $10.99

Based on a series of lectures given at Princeton University on entrepreneurship, Timothy Ferriss' business book is essentially about how to life-hack your business and when it is the appropriate time to make these moves, from outsourcing certain tasks to implementing new management principles. He also encourages entrepreneurs to break out of the 9-5 mold in order to become more well-rounded business people.

3. "How to Win Friends and Influence People" by Dale Carnegie

Available at Amazon and Bookshop , from $10.60

This 1936 psychology book has become a business staple, necessary in understanding how to lead or manage a team. With principles on how to get people to like you, win people to your way of thinking, and change people without making them hate you, this popular book has sold over 15 million copies. 

2. "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries

Written to help more budding entrepreneurs create successful start-ups, "The Lean Startup" introduces a clear and dynamic approach for businesses to test, analyze, and continually adapt their vision and goals rather than fail by sticking to an original business plan. Both inspirational and validating for readers, this business book demonstrates first why conventional business plans can cause start-ups to fail and then offers advice and wisdom that can be applied to nearly any new business.  

1. "Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel

Peter Thiel is a billionaire investor and entrepreneur, a co-founder of PayPal and Founders Fund. In "Zero to One," he aims to help readers find unique opportunities for progress in an already advanced business space, incorporating his optimistic view of future entrepreneurs' ideas.

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