personal statement for business management example

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• Business Management Masters Personal Statement Sample

Written by Hannah Slack

This is an example personal statement for a Masters degree application in Business Management. See our guide for advice on writing your own postgraduate personal statement .

Businesses have been instrumental in building our modern way of living. The versatility and innovation of business quickly captured my attention when I started my first job, and my interest has only continued to grow. Having undertaken various work experience roles and achieved a 2.1 in my undergraduate degree, I intend to further my education through a Masters. My main interests lie in strategic management and marketing as I enjoy learning new methods for existing and succeeding in an increasingly globalised market.

I have always been a self-motivated worker who is not afraid of a challenge. I am particularly drawn to management and marketing roles as they are often fast paced environments, involving different tasks and decisions each day. They also allow for a healthy balance between both independent and group work, which I believe is vital to running a successful business with engaged staff. My undergraduate work placement in an international marketing company enabled me to first-hand experience the fast-paced and efficient work style of successfully competing companies. I was also able to understand more about how to plan and manage a large staff force to make sure the business can perform and compete at optimum levels. Furthermore, last year I had a part-time job in a small local business which enabled me to learn and develop valuable skills in growth and future planning which are vital during the early stages of a young business.

In addition to my qualifications and work experience, I am a keen basketball player and often represent my club at the local leagues. Both my successes and failures in sporting competitions demonstrate my constant desire to improve and my determination to continue even in times of failure. I have also had the opportunity of being a team captain and coaching younger league games. Both roles allowed me to develop my leadership and strategy planning skills.

I am applying to your university because it offered the best array of modules for me to both improve my knowledge in my current interests and explore new areas of Business Management I am less familiar with. I was also particularly impressed by the wide array of connections the department has that will guarantee each student an invaluable work experience opportunity. I believe that your university will be the best institution to take my education to the next level and enable me to compete effectively as a strong candidate after graduation.

I think that I will be an excellent fit for your department as I enjoy involving myself in extracurricular activities. I am therefore excited to apply for leadership roles in the some of the postgraduate clubs and organisations the department offers. And, if the opportunity presents itself, I would be interested in creating and running my own project with my fellow peers.

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Hannah Slack

Hannah worked at FindAMasters as a Content Writer from 2020 to 2023. She started with us part-time whilst studying for her PhD, giving her personal experience with balancing work responsibilities with academia. Hannah has a Bachelor’s degree in History from the University of East Anglia, and both a Masters in Early Modern History and a PhD on Early Modern English seafarers from the University of Sheffield.

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• Business Management Personal Statement Examples

Applying to business management school? You will need a strong personal statement to support your university application. Use our business management personal statement examples as a guidance to write your own. Also, make sure to check other personal statement examples for more inspiration.

Business Management Personal Statement Example

The key to any successful business is good management. In order to adapt to the constant shifts of the global economy, businesses must apply methodical reasoning to people, processes, and technology. I have demonstrated a similarly flexible, adaptable approach to achieving my goals as a mature student with strong academic achievement in Administration and IT and extensive employment experience.

As soon as I graduated from school, I began working. However, as my desire to return to study grew, I combined my work experience with study to earn HNC and HND qualifications in Administration and IT. The IT component of this course has particularly intrigued me because of my interest in how technological processes impact business. It has also been fascinating to learn the theory behind the administrative and organizational practices I have implemented and observed throughout the years.

My experience as a news agent’s kid has given me hands-on experience in both financial and personnel management, including customer service, stock management, and liaising with suppliers. Having always been involved with business and management within the industry, it was perhaps not surprising when I decided to gain more experience in retail. In order to allow my passions for both the technological and financial aspects of these roles to flourish, I sought out experiences that allowed these passions to flourish. I used my expertise in providing excellent customer service while working as a Telephone Banking Advisor for Porta Wealth Management to counsel clients on the best services, weighing the benefits and drawbacks of various products in relation to their needs. Additionally, I was in charge of looking after databases, working on banking policies, and implementing rules set forth by the FSA. Moving between small, local firms and multinationals has allowed me to study the differences in administration and management, as well as how technology affects these.

As an ambitious student with a keen interest in business and management, I am constantly seeking out new ways to further my understanding and skill set. In my spare time, I delve into a diverse array of management techniques and put them into practice in both my personal and professional life, allowing me to achieve my goals and aspirations. One of the most prominent examples of this is my leadership experience as the Treasurer, and later the Chairperson, of my local Women’s Power Business Group. In this role, I have been actively involved in a variety of volunteer and fundraising initiatives, as well as organizing workshops to support isolated or vulnerable women and their children in my community. Not only has this role given me the fulfilment of making a difference, but it has also provided me with invaluable experience in implementing leadership, teamwork and administration skills in a real-world setting. I have also been able to infuse my other passions, such as my love for walking, by initiating annual sponsored events like a 5K walk for Breast Cancer Research. This unique blend of my interests and skills has allowed me to develop a well-rounded perspective and provided me with a valuable learning experience.

Having a natural inclination toward the management of people and processes as a persistent self-starter with a drive for improvement. As a result of consistently reflecting on myself in my studies and work, I have been able to identify areas for improvement and think critically about my own performance. In my undergraduate studies, I have not only honed this natural tendency but also gained knowledge on technology integration, which I believe will be crucial in the business world of the future. After graduation, I hope to utilize this knowledge and ability to make a significant impact. I’m determined to make a real impact in the business world, whether I start my own company or take on a key role within a larger organization.

Management Personal Statement Example

Being a very determined and studious individual academically, I knew a university degree was an obvious next step. In spite of my broad interests, I am drawn toward a law or business management degree. As far as Business is concerned, I chose it because of its complexity and intrigue. Management blends so seamlessly with everyday issues that I particularly enjoy. In taking the subject at A-Level, my interest has grown and matured, and I can view many businesses analytically and make suggestions regarding improvements. Law is an area which has interested me from an early age. I am an avid reader and believe that this habit is crucial when it comes to pursuing a career in law. I feel that my attributes make me an ideal candidate for the field as I possess a keen attention to detail and am intrigued by work that deals with contemporary social issues and the need to analyze and present evidence effectively. Additionally, I believe that the psychology coursework I have completed has helped me understand how people’s perspectives and recollections can be influenced by various factors. This type of work demands a certain level of self-assurance, which I am confident that I possess and can leverage to excel in the competitive sphere of law.

Throughout my career, I’ve had the opportunity to work in a diverse range of roles and environments, and this has helped me develop a broad range of skills. However, among all the experiences, I’ve had the privilege to work for Royal Worcester in the Debenhams store which I believe has been the most formative of all. Being a sales advisor in such a high-end company has taught me to have a self-assured demeanour, and I have also had to cultivate a good memory to be able to provide customers with accurate product knowledge.

Additionally, I was assigned the duty of training a new employee, demonstrating the great level of confidence my employers have in me.

From holding the role of form captain in secondary school to helping with the planning of large-scale festivities in college, my educational experiences have been quite useful to me. These kinds of responsibilities have enabled me to grow up and take my roles seriously, earning the respect of my coworkers. As English Prefect in Year 11, I was responsible for supporting the entire English department, which took up a significant amount of my time. I also had a piece I wrote against the mistreatment of women on French television published in the daily “Paris Local News” as a result of my interest in the French language. I was pleased to have my opinions represented.

I have always been passionate about languages and during secondary school, I took evening French classes. My dedication and hard work were recognized when I received the ‘The Best Student of the Year’ award for my outstanding performance. These classes required me to manage my time effectively, so my schoolwork did not suffer. Furthermore, being raised by German and French parents has helped me to achieve fluency in the language.

Aside from languages, sports and leisure activities have always been an interest of mine. In college, I used this passion to do charity work and raise money for ZBIN. One of my accomplishments includes raising £1050 and abseiling 120ft down London University. 

Additionally, I played netball for the local Netball Team and competed in the OGI UK Games for the Wembley Stallions AFC team. My performance was recognized with several trophies, as well as a gold and bronze medal in the long jump and javelin respectively.

How to write specific paragraphs of your statement:

I have always been fascinated by business and the way that companies and large organisations work. From my first steps, I have been an entrepreneur at heart, always finding ways to make a little extra money selling lemonade at the promenade or starting school projects. With my personal development, my interest in business has only intensified, and I have come to realise that business management is something I want to study at school. Read more in management personal statement examples .

I believe that a business management degree will open many doors for me and provide me with the flexibility to pursue a wide range of career paths. Whether I decide to start my own business or join an established company, I know that the skills and knowledge I gain will be invaluable. 

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How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

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Business management personal statement

If you'd like to work in the competitive sphere of business, make sure your skills and knowledge are up to date with a Masters in business management

When writing a personal statement for a postgraduate course in business management you should:

• Clearly articulate why you are interested in pursuing a postgraduate qualification in business management. Discuss your motivation, passion, and the specific aspects of business management which intrigue you.
• Outline your career aspirations and explain how studying business management aligns with your professional goals. Discuss the specific roles or industries you aim to enter after completing the programme, and how gaining the qualification will help with this ambition.
• Demonstrate that you have researched the programme and institution thoroughly. Highlight specific modules, practical elements and/or academics that attract you to this course. Explain how it aligns with your academic and career objectives.
• Highlight how your previous studies have equipped you with a solid foundation for further study. Discuss specific modules, projects, research such as your dissertation or academic achievements which are relevant.
• Mention work experience or extra-curricular activities which will make you successful when studying at postgraduate level, and the transferable skills you have gained through part-time work, internships, participation in clubs and societies.
• Conclude by summarising the key points of your personal statement and reiterating your enthusiasm for the programme. Connect your past experiences, academic achievements, and  goals in a cohesive manner.

This example should be used for guidance only. Copying any of this text could significantly harm your chances of securing a place on a course.

Business management personal statement example

As a recent graduate with a 2:1 Bachelors degree in international business, I find myself at a pivotal juncture, eager to elevate my understanding of the business landscape and progress my professional journey. The dynamic nature of the business world has always fascinated me, and my academic background in this discipline has equipped me with a solid foundation. I believe this MSc in business management is the key to unlocking a deeper comprehension of the complexities ingrained in today's corporate environment, which will allow me to excel in my chosen career.

The MSc programme at X University stands out as the ideal progression where I can refine my skills, broaden my knowledge, and forge valuable connections within the industry. The programme's renowned reputation for academic excellence, research initiatives, particularly in entrepreneurship, and its commitment to providing real-world exposure via professional engagement makes it the perfect springboard for my aspirations.

My career ambition is to work in an advisory capacity as a business adviser or management consultant, roles which demand a deep understanding of organisational dynamics and a strategic mindset. The opportunity provided by this programme to delve into specialised modules, such as 'Strategic Management and Organisational Behaviour', which are integral to developing the proficiency required for consultancy and adviser roles, particularly appeals.

What strongly attracts me to X University is the emphasis on practical learning and industry engagement. The prospect of working on real-world case studies and collaborating with experienced professionals is not only exciting but aligns with my goal of establishing a strong network and building connections within the business community. I am eager to leverage these opportunities to gain insights from industry experts via guest lectures, bridging the gap between academic theory and the practical elements of business management.

The global perspective offered by the course is another compelling factor. Building on my undergraduate degree in international business, in an era where businesses operate on a truly multinational scale, understanding diverse markets and cultural variations is paramount. I believe the MSc in Business Management at X University provides a comprehensive curriculum, which incorporates global perspectives, ensuring graduates are well-equipped to navigate the complexities of the interconnected worldwide business environment.

Furthermore, I am drawn to the entrepreneurial ethos fostered by the programme. The modules on entrepreneurship and innovation will not only strengthen my problem-solving skills but also instill an entrepreneurial mindset, which is crucial for those aiming to provide strategic guidance to businesses in a rapidly changing marketplace. The entrepreneurial focus of the programme compliments my dissertation research investigating the expansion of high-growth tech businesses in Scotland, exploring the policy and education provisions which should be implemented to stimulate further investment. This work equipped me with the analytical and project management skills necessary to pursue further study in business management.

In conclusion, I am enthusiastic about the prospect of enrolling in the MSc in business management at X University. I am confident this course will not only deepen my theoretical knowledge but also expose me to invaluable practical experiences, equipping me with the acumen necessary to thrive as a business adviser or management consultant upon completion. I am excited to contribute to the vibrant academic community at X University and to embark on a transformative journey that will shape my career in the world of business.

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• Personal Statements
• Business Personal Statement

Business Personal Statement Example

Sample statement.

I have long been a dedicated student of the processes of business and finance. Both their  intricacies and their central place within the structure of our society have offered rewarding  avenues for potential intellectual exploration, alongside challenging opportunities for practical  application. It is this combination that has inspired me throughout school, work experience  and into undergraduate study and that will continue to ensure that I strive to achieve similar  results in future study and beyond.

From a young age I have demonstrated not only an interest in but also an aptitude for subject areas applicable to the study of business and finance management. With good grades in Business Studies at A-Level I gained an excellent grounding in the core principles of the discipline, for example, while I have also demonstrated a strong grasp of mathematics, its scientific application in Physics and Astronomy, and its financial applications in Accounting. This knowledge and experience will ensure that I am well prepared to study the complex aspects of finance at undergraduate level. I have also long been interested in the communication skills necessary to provide effective management and have worked to improve these abilities through the study of English and Media. 

Having carefully planned my route into Business Studies through my school career, I have  spent the last year beginning an undergraduate course in Business Studies. While this has  afforded me a valuable opportunity to undertake undergraduate level study of management,  marketing, accounting, statistics and computing, due to personal reasons I believe that I have  not been able to achieve my full potential at my current institution. By moving to an alternative  university, with a high quality of both research and teaching, I feel sure that I can build upon  this previous study and gain the level of knowledge necessary to excel in my chosen field.

Alongside my academic interests in the field I have also gained valuable work experience that  has allowed me to witness, and to play a part in, the application of the principles I have  studied in the context of the real business world. I have a year’s work experience as an Office  Assistant at a high profile stockbroker. In addition to gaining experience of general administrative duties and liasing with clients and colleagues I also undertook date entry and company filing, allowing me first-hand experience of the administrative procedures within the industry. This experience inspired even greater enthusiasm for pursuing a role within the sector and my ultimate ambition would be to achieve an employment position within investment or corporate finance.

Outside of academia and employment I also make an effort to keep up with developments in the world of business and finance. I read both The Financial Times and The Economist on a regular basis and find that applying the academic knowledge I have learnt through education to situations I read about allows me to move beyond the theoretical and consider the practical applications. I also enjoy keeping fit and am a regular gym goer, while listening to music and watching movies are both activities that allow me opportunities for both relaxation and for socialising with friends.

I believe that I have proven myself to be a dedicated and capable student with the potential to  perform well across all aspects of the study of business and finance. Despite some personal  difficulties, I have retained a strong sense of focus and am determined to achieve my ultimate  goal of working for a prominent institution in London, the world’s financial capital. If offered the  chance to pursue further study at a prestigious university in the city, bolstered by the  enthusiasm that being surrounded by the twin worlds of business and finance will inevitably  engender, I believe that I can deliver on this promise throughout undergraduate study and  beyond.

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Example of a personal statement for a business degree  .

A business degree personal statement has a big impact on your chances of getting admitted to your desired University.

While grades and UCAS points are an important part of your application, indicating intellectual or academic strength, personal statements are how you demonstrate your character and extracurricular experience.

A personal statement shows your academic achievements in addition to providing context and insight into your passion and goals for business studies. Admissions committees want to know the value you can bring to the university - a personal statement helps them to better determine this.  

This guide will help you write a comprehensive and effective personal statement - one that complements your academic scores with a clear description of your unique talents, experience, ambitions and goals. 

The Structure of a Good Personal Statement

A good business degree personal statement should have a clear and logical structure.

Typically you would want to include the following sections…

Introduction:

• Your motivation for pursuing a business degree.
• Your reason for choosing this course at this university.

Skills and Achievements:

• Key traits and characteristics.
• Your academic accomplishments.
• Any business-related extracurriculars and leadership roles.

Your Business Experiences:

• Work shadow programs, Internships, group projects, or roles that highlight your relevant skills and learning inside or outside of the classroom.
• Key contributions and takeaways from each experience.

Closing Statement:

• Reiteration of your passion and suitability for the course.
• Vision for your future in business.

1. The Introduction: Crafting the Opener

The introduction of your personal statement sets the tone. It's where you explain 'why' you want to study a business degree. The opening lines are important because they capture the admissions committee's attention.

Clarity: Begin with a clear, concise statement about your desire to study business. This could stem from a lifelong fascination, a transformative experience, or a future goal you're aiming for. Explain briefly why you’re interested in this particular course at this particular University.

Personal Touch: Share a personal anecdote or experience that ignited your passion for business. Did a specific event or individual inspire you? Elaborate briefly, connecting it to your broader aspirations.

Forward-looking: Highlight where you envision a business degree taking you. Are you looking to drive innovation in a particular sector? Maybe you aspire to be a future leader in sustainable business practices?

Concise: Keep it short and impactful. Avoid meandering or generic statements. Be genuine about your motivation, ensuring it's specific to your aspirations. Any personal anecdotes should be concise and punchy - to the point.

Your introduction should come across sincerely. It should set the tone by offering a short description of your past inspirations and future ambitions in the realm of business.

2. Skills and Achievements

It’s important to effectively showcase your skills and achievements. Here's how to strategically highlight them:

Traits: Begin by pinpointing key character traits that support and emphasise your suitability for a business course. Are you a decisive problem solver? Perhaps you excel at analytical thinking or demonstrate resilience in the face of challenges. 

Identify your strongest relevant attributes and share them to paint a picture of the potential you can bring to the course. Committees are always looking to find candidates who have traits that will make them good business students and future industry leaders.

Academic: Reference all relevant courses or subjects that align with the courses you're applying to. Did you ace your 'Business Studies'? Why did you settle on the subjects and courses you chose at school? Perhaps you were involved in an olympiad? Make sure to mention any honours or accolades, or academic activities that showcase your academic ability and past performance. 

Academic excellence is always worth mentioning, even in school subjects you might feel are unrelated to business. Bear in mind that ‘business’ is vast, complicated, and ever-changing. It is difficult to predict what knowledge and skills might become critically important to business activity in the future. So, share your academic strengths and interests, whatever they may be. 

Activities: Beyond the classroom. Business schools value real-world engagement, leadership, and teamwork experience . Did you take part in any societies? Did you play a leadership role? Or partake in a notable entrepreneurship competition? Emphasise any leadership roles or participation in business-centric events. These experiences underscore your passion and hands-on involvement in the world of business.

3. Relevant Experience & Roles

A University admissions committee won’t expect you to have started your career already. But they will greatly value any extracurricular initiative. If you have been involved in any entrepreneurial, leadership, or management roles at school, then mention them. If you are a mature student, and have been in the workforce for some time, use any relevant work experience.

Internships or Work Experience: Were you part of an internship or work shadow programme? If so, then it would be excellent to mention how you actively participated in a formal business environment. Describe what business you were a part of, what you did, and what you learned from the experience. Perhaps that experience taught you skills? Any exposure to a business environment is valuable.

Projects & Working as Part of a Team: Perhaps you spearheaded a project at school? Working effectively in a team is a highly valued skill. If you can showcase any team experience that will definitely stand in your favour. Highlight the challenges that you faced, how you resolved them, and show what you learned from your experience working with a group of people. 

Roles: Did you assume any significant roles at school or in a business setting outside of school? Outline your responsibilities, the impact you made, and the insights you gleaned from both your successes and failures. This demonstrates not just your capability to understand a role and its responsibilities, but also your adaptability in changing challenging circumstances. 

If you felt you learned from an unsuccessful project where you had an important role, then share what you might do differently - what you learned. The ability to learn from past ‘failures’ is an extremely desirable trait that admissions committees will value highly.

For each experience, focus on the value you added and the lessons you learned. This will give admissions committees a clear picture of your practical abilities and your potential contribution to their course.

4. Closing Statement: A Strong Impression

Your closing remarks are crucial. They should leave the admissions committee with a good impression and reinforce your fit for the course.

Reiterate Passion: Briefly touch upon the core reasons driving your interest in business, consolidating what you've shared throughout your statement. Perhaps you're motivated by the challenges and opportunities of the evolving business landscape, or you're dedicated to making a positive impact in a specific sector.

Your fit for the Degree: Highlight your alignment with the specific business degree courses to which you're applying. Have you been particularly impressed by their focus on entrepreneurship or their reputation for fostering global leaders? Express how their unique offerings align with your aspirations.

Your Future Vision: Provide a glimpse into your future. Post-degree, where do you see yourself? Leading a startup? Championing sustainable practices in a multinational? Use this chance to project your potential contributions to the business world, showcasing ambition and forward-thinking.

Gratitude and Openness: Express appreciation for considering your application. Showcase your openness to further discussions, signalling your enthusiasm and readiness to engage with the institution.

End on a strong note, ensuring your closing words echo your dedication, clarity of vision, and the unique value you'll bring to the institution. 

Tips & Advice: Helpful Hints to Strengthen Your Personal Statement

Your personal statement is a reflection of your journey, aspirations, and suitability for the business degree. Keep these tips in mind for a standout submission:

• Authenticity: Always be genuine. While it's essential to present your best self, resist the urge to embellish or overstate. Authentic experiences resonate more than grand exaggerations.
• Clarity: Opt for clear, concise language. Admissions committees appreciate directness over dense jargon. Let your true voice shine through.
• Examples: Don't just state; demonstrate. If you claim to be a problem-solver, illustrate with an instance where you tackled a challenge head-on.
• Tailoring: Beyond expressing your passion for business, pinpoint why this specific degree aligns with your goals. Is it their renowned faculty, innovative curriculum, or alumni network?
• Review: Never underestimate the value of proofreading. Ensure your statement is free from errors, reads smoothly, and truly represents you. It also often pays to get someone else to read it and give you constructive feedback.

We hope this guide will help you to create the best personal business degree statement that you can. Best of luck with your applications going forward.

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• Business, marketing and management personal statements

Business and management degree personal statement example (1a)

Investing in innovation.That's the idea that I've been unintentionally retaining since I'm 12,

two wide concepts my father always tried to light me up about.He did it with the main goal that I learn more about the family business, a small portuguese cosmetics enterprise.While I was working with my father what fascinated me the most was to to visit the factories, see the constant evolution of production models and the tasks distribution of the employees.Growing up in a business environment like I did, was definitely a significant factor that encouraged me to choose my future and while years passed my interest in management became more alive.So, when I was 15 I decided to focus my studies on Management and now I'm taking Maths(which improved my logical thinking), Economics and History as specific subjects which is helping me to learn how global markets are and how economic group's decisions affects the entire planet.The forced saving theory by Ludwig von Mises aided me to understand how states operate since the theory refers to an involuntary reduction in consumptiom due to the full employment and the excess supply of loans on economy.The excess depresses the market rate of interest and stimulates demand for investment finance which precipitates general inflation.As prices rise, those with fixed incomes consume less and savings are forced out of them and this additional saving finances the extra investment.

Today, we live in the era of Globalisation marked by the growth in international trade and in

flows of capital around the world, however is an epoch described by the inequality between rich and poor happening the same in economy shown by the domination of multinational companies that are erasing the activity of the small industry in current world, hence nowadays the small enterprises need to be more competitive.Due to that, one of my principal targets is to expand the family business to other countries and ensure that the company resists to the aftermaths of Globalisation.

Last Summer, I worked two weeks in the French enterprise Resonance Coaching as a trainee and I

had the opportunity to get a general overview of the business.There I learnt how to build a proposal for a client which involved working on a specific presentation and I got involved on the invoicing system of the company.During this time I had the chance to participate in a weekly meeting concerning salary management which taught me how to analyse problems.Working two weeks so intensively showed me the real value of money and how important it's to see our efforts rewarded.

At school, with four other colleagues we have created a TV channel and the main purpose is to

inform about the national economy.This project showed me how important teamwork is and how relations among the group affects the final result.In this project my principal role was to manage the limited resources we had(50euros/month) and I was also in charge of the advertising campaign, a rewarding experience since I get more creative and I realised management operates in countless areas.In 10th grade I was nominated prefect which ameliorated my communication skills since the prefect is the spokesman of the class.

My best experience as a sportsman was winning the Hockey National Championship as captain of

the team.It really improved my leadership skills and due to this performance I was selected to the county team.Must of all,playing hockey with such dedication(4practices a week plus match)forced me to manage my timetable and to establish priorities in some periods of my life.

When I think about the UK I see an open door to my personal success,not only academically but also as a person. I always imagined myself studying in the UK due to the quality of teaching but also due to the university spirit inbred in UK universities as we can see on Student Guilds.I frankly believe that being accepted by a UK university will be an ensured investment in my education, an investment in innovation.

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Business management personal statement example 1.

There is a rapid growth in global organisational concepts, crystallised in Japanese business philosophy, to be as effective as possible in the most efficient way.

New technology involving networking information and automation influences the behaviour of business and enables significant transformation. This need to maximise efficiency and effectiveness in such a competitive age is increasingly crucial to the success of a business. This is why it is an exciting and fascinating period in both the commercial and economic world to study Business Management.

Adaptability, creative thinking and the application of technology are now intrinsic to managing businesses. I have developed these principles and enjoyed the spectrum of sixth form study that has taught me to approach problems from different political, economical and psychological perspectives.

Throughout Business Studies, to complement what has been taught I have researched real-life business solutions and how they have been implemented, such as the responsive marketing used by Coca Cola to prolong their business cycle and sustain major profitability.

Studying ICT has enabled me to examine the criticality of technology in giving businesses a competitive edge by considering issues such as organisational objectives, people and legal implications rather than making decisions based solely on financial factors.

Furthermore, studying Psychology gives me insight into the human influences on organisational behaviour through studying motivational theories such as the hierarchy of needs model proposed by Maslow, whilst the coursework has developed my skills in collecting and analysing data in order to establish trends and draw conclusions. Studying English Language has allowed me to develop an ability to express my ideas clearly and concisely.

I have worked for * as a Tester, assisting in the development of *, the fastest-selling PC game ever. It was a significant learning experience and made me evaluate myself and better understand my strengths and skills, such as the ability to easily identify discrepancies and communicate these effectively to management so that problems can be solved.

Recent experience at * Ltd gave me a taste of working within a larger organisation. Operating within two different, but equally successful organisations has enabled me to see contrasting leadership styles and corporate culture.

Within college, I participated in a paired reading project where I listened to and assessed readers lower down the school which required a relaxed, patient and friendly approach with the younger students, as well as punctuality and dedication. Throughout the past year, I have represented the college in district basketball and rugby competitions.

I am a committed member of the Colts team at my local rugby side. I have captained the team in previous seasons which required leadership, confidence and diligence. In my spare time, I enjoy listening to a range of music, going to the gym and socialising. I am a regular reader of the Financial Times, enjoy keeping up with current affairs and business news.

I enjoy reading a variety of books, both fiction and non-fiction such as 'Making It Happen' (J. Harvey-Jones) where his common sense approach complements the management theories of more staid texts. This degree will equip me for my career in the unpredictable and fast moving world of commerce.

Profile info

This personal statement was written by Jw for application in 2004.

Jw's university choices University of East Anglia The University of Durham Loughborough University University of Southampton The University of Warwick

Green : offer made Red : no offer made

Degree Management Studies at The University of Nottingham

Related Personal Statements

You come across as very.

Thu, 23/09/2004 - 00:00

You come across as very intelligent but by taking part of all of the extra curricular activities and work experience will the universities not query where you got the time to do it all without neglecting your studies?

hmmm this opening paragraph

Sun, 02/10/2005 - 00:00

hmmm this opening paragraph sounds like its been copied from an internet site.... its a bit too complicated isn't it?

Wed, 05/10/2005 - 00:00

but its quite boring to read. as there is nothing exciting bout it

Is this a personal statemant

Wed, 02/11/2005 - 00:00

Is this a personal statemant or a report?

does sound a bit like a

Thu, 03/11/2005 - 00:00

does sound a bit like a report.. but if it worked for nottingham!

feels like im reading a

Fri, 11/11/2005 - 00:00

feels like im reading a newspaper

Yeah not bad

Thu, 29/06/2006 - 00:00

Liken the way u used ur knowledge of business but u do not sound very successful and use nothing to bak this up

Mon, 03/07/2006 - 00:00

Twas an essay! Nothing like what ive bin taught but if it got u into Nottingham then koolio.

Very impressed! I suppose if

Tue, 01/08/2006 - 00:00

Very impressed! I suppose if I cud do as well as u, I need 27 hours a day and 35 days a month!

I like the personal statement

Thu, 10/08/2006 - 00:00

I like the personal statement it shows that you have researched your subject very effectively and that you know what your talking about

the whole statement is too

Mon, 04/09/2006 - 00:00

the whole statement is too complex and is extremely difficult to retain interest in. it didn't work for me.

unrealiistic

Sat, 23/09/2006 - 00:00

how could your write that, it looks like a lot of it especially the 1st paragraph has been copied from somewhere!

most of the people who comented are idiots

Mon, 25/09/2006 - 13:10

This was an excellent personal statement I enjoyed reading it. You seem very good at organising your thoughts, which is one of the reasons I envy you as I find it relatively difficult to do.

its too wordy and ur trying

Sat, 14/10/2006 - 12:36

its too wordy and ur trying to be all original in the beginning but it doesnt work

Simply the best!

Sat, 14/10/2006 - 23:50

this personal statement is simply the best as it sounds awesome ranging from business to your social life. no wonder u got accepted in 5 out of 6 places!!!!! well done. (Z)

To the guest comment two

Mon, 16/10/2006 - 11:50

To the guest comment two before this one about it being "too wordy".

Obviously you know nothing as this guy got accepted into 5 out of the 6 universities he applied to.

you worked for EA on The Sims

Thu, 26/10/2006 - 23:51

you worked for EA on The Sims? Or Microsoft on Halo 2?

its 2 good 2 b true,no one

Fri, 27/10/2006 - 20:38

its 2 good 2 b true,no one can b that intelligent at 17 or 18.when do u have any free time.

Wed, 01/11/2006 - 13:45

Its too wordy n it looks like this person has got alot of time but sounds its alright

it's a bit wordy but if it

Mon, 20/11/2006 - 14:06

it's a bit wordy but if it gets you into nottingtham lots of love clare morris west side!

i t is well written

Wed, 22/11/2006 - 02:35

sounds like you copied it

Thu, 30/11/2006 - 09:15

sounds like you copied it from a website and added 'I' to each sentance. Way too complicated and is too wordy if you know what i mean. As an examiner i would think your A) trying to hard and B) its very boring to read.

Mon, 12/03/2007 - 13:07

look how long it is i neva bothered reading it!!

it is not a very good

Tue, 27/03/2007 - 21:30

it is not a very good personal statement

will u write me a personal

Tue, 01/05/2007 - 10:45

will u write me a personal statement?

i think the paragrph is quite

Mon, 14/05/2007 - 11:40

i think the paragrph is quite bit complicated but its ok not bad good stuff

i understand it all now thank

Tue, 03/07/2007 - 10:23

i understand it all now thank you my friend thank you. :)

this personal statment is jus

Wed, 05/09/2007 - 14:07

this personal statment is jus so boring wat uni believe me i cant read it.

Tue, 11/09/2007 - 18:36

mate ... blatently copied and pasted. if not ... your sad as you have no free time and enjoy writing essay about the state of the economy. i know ... go down to the local stripper bar and get laid mate ... you need to

You have been successful in

Tue, 18/09/2007 - 13:04

You have been successful in writing a personal statement that reflects how much you love the subject and how intelligent you are, however a truly great statement is one that sets you above the others and makes you stand out.

Thu, 27/09/2007 - 22:57

excellent track record hope it does not change when you get there '' continue very good

man up mate! you sound like a

Fri, 28/09/2007 - 09:59

man up mate! you sound like a waste!

i luv it it got me a 1st on

Mon, 08/10/2007 - 22:45

i luv it it got me a 1st on my first year degree

Tue, 09/10/2007 - 15:45

The words are too long its obvious u pasted it got accepted by the unis stated then my rubbish statement actually would get in to oxford to study rocket science. and omg! 4 stars? what are these ppl on? it deserves a 1 star.

Trying too hard to be something you're not

Wed, 24/10/2007 - 09:18

Well, as soon as i started reading this statement i must admit i had to re-read it again just to absorb what exactly it was that you were trying to say. It's dense and forgive me, but I have the strangest feeling that it's beyopnd you're usual vocabulary range. We're trying to sell ourselfs to the Universities not try and weigh them down with something you've obviously copied and pasted in parts.

Sorry but, you're trying way to hard to impress and you've lost yourself in the process.

Wed, 24/10/2007 - 16:56

ur using very good english, which iz very gud bt can make it difficult to understand, n ur writing it out like a report the research u hv done on the japanese thing n everytin.. atleast its betta dan mynz, i nly gt 3 lines so far

structure of the personal statement

Sat, 27/10/2007 - 08:02

Your second paragraph within this personal statement comes out as the strongest point of your personal statement; you clearly state the point, provide evidence and then explain how you have personally gained from that experience or qualification. It was an awsome read!:)

dude, neva read it cus its

Tue, 30/10/2007 - 14:43

dude, neva read it cus its way too long!! soz

lol u guys dont be haters!

Tue, 06/11/2007 - 09:25

this is very good and helping me...;)

Congratulations! What ever

Thu, 08/11/2007 - 14:52

Congratulations! What ever you are doing it obviously worked! YEY! If any one can help me start mine off, its for a pure business studies degree!! Got the context just not the opening sentence.

i think that this personal

Fri, 16/11/2007 - 15:29

i think that this personal statement is good, but also think that it has been exxadurated with all the words used, because its obvious the 'SYNONYMS' icon has been used in Microsoft Word as it will be VERRRYYY HARD for someone at that age to think of all these words.

must have copied from

Mon, 19/11/2007 - 10:21

must have copied from internet ......

A bit too flowery,boring and

Tue, 27/11/2007 - 18:11

A bit too flowery,boring and pretentious, but hey, if it gets you into Nottingham or Durham :D Well Done buddy.

intlectual and intresting !

Tue, 01/01/2008 - 20:13

I dnt undertsand why you ppl are not liking this, is it becos you cnt read it? this is what officers at uni want!

well its difficult to

Thu, 27/03/2008 - 12:57

well its difficult to understand, but it has avery good structure but i dont know wat is she saying

Mon, 31/03/2008 - 15:52

common mike . u need to get a life right...... wat the fok was tht.....

Advice - others take note.

Thu, 10/04/2008 - 11:20

Are you a person or a robot?

It would seem that 5/6 universities are just begging for people with a high standard of basic English. They probably felt quite sick reading it but couldn't find a good enough reason to reject you. PLEASE do not be so smarmy in future; you really will not get away with it.

(Anon - admissions dept.)

Wed, 16/04/2008 - 14:21

the coments on this personal statement are the funniest ever lol. it is truely creative and admirable but like someone rightly said it should be a report instead and not a personal statement. and boy have u considered why the 6th university did not take you? its definately worth thinking about.

well done all the same!!!

you seem to much like a know

Tue, 06/05/2008 - 00:00

you seem to much like a know it all your opeing paragraph is ridiculous thats not even got anything to do with you

really good structure :D

Thu, 12/06/2008 - 18:16

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A Guide to Writing A Business Management Personal Statement

Table of Contents

Do you intend to apply for business management in any school of your choice? If yes, a personal statement will come in handy for your application. The personal statement example for business management in this article will guide you to write the perfect one.

A personal statement is almost always mandatory for university applications. Therefore, it’s important to create a statement that will let a school know why you are suitable for admission. This article details the steps for writing the perfect personal statement. You can also edit the provided samples to suit your requirements.

What Is A Business Management Personal Statement?

A personal statement is a document you write to introduce yourself to a potential educational institution . It will determine if you will be invited for an interview by the selection committee. What you include in your statement will clearly show your priority to the selecting committee.

Highlight your skills and experiences in business and why you are interested in pursuing a career in the field.

Why Is It Important to Write A Personal Statement?

The most critical part of the school application process is writing a personal statement . A business management statement will give you a higher chance than your fellow applicants.

The tone, structure, and grammar of your statement will be scrutinized. When you write, explain what sparked your interest in studying at that particular University. Avoid the usage of complex language, and be brief and concise.

How to Write the Business Management Personal Statement

There is no one formula for writing an excellent business management personal statement. However, here are some tips to guide you in writing a compelling and persuasive document. 

1. Start with an outline.

Begin by brainstorming what you want to say, and then organize your thoughts into a logical sequence. After establishing a goal, create an outline with essential points, and organize them in order of importance. Keep it brief, but include enough information to convey your experience and competencies. 

2. Start with a strong introduction

Start your personal statement with an introduction that captures the reader’s attention and makes them want to know more about you. Include information about why you are interested in studying business management. Also highlight the skills or experiences that make you considerable for a course in business management. 

3. Make your statement specific and relevant

When you write a business management personal statement, it is essential to remember that you need to be specific and relevant. You should highlight any skills or experiences related to business administration or management. Explain why you want to study the course and what experience makes you a suitable candidate.

4. Tailor your statement to the specific program you’re applying for.

Ensure that your writing is concise and error-free. Discuss any relevant work experience, highlighting specific skills and responsibilities you took on in those roles. Finally, express gratitude for an opportunity to share your story and reiterate your commitment to a successful career in business management.

Personal Statement Example for Business Management

• My name is Jason, and I am interested in pursuing a degree in business management. I am experienced with teamwork, and I am confident that my skills will be beneficial in this field. In addition to my work experience, I have taken business administration and accounting classes. This has given me a strong foundation for continued learning in this area. Finally, my personality traits, such as being organized and detail-oriented, would make me successful in any role within the business world.
• Through internships and various work experience placements, I have gained insight into the business world and its operations. Furthermore, I have worked on team projects both during my studies and outside of academia. And have developed excellent collaborative skills, which would benefit me if I get into this program. As someone who strives for excellence academically and professionally, with hard work and dedication, success will be inevitable within this field.
• There are several reasons why I am interested in pursuing a business management degree. Firstly, business is the foundation of our economy, and understanding how businesses work is essential to participating in the marketplace effectively. In addition, I enjoy working with people and leading teams, which are vital components of successful businesses. Finally, I appreciate the challenge and opportunities of running a business enterprise.
• Through my experiences as an employee and entrepreneur, I have learned that success requires hard work, creativity, and perseverance. These lessons will be invaluable as I continue my undergraduate and beyond education. Ultimately, I want to become a corporate executive or small-business owner who contributes positively to our local community and economy.

A good business management personal statement is straight to the point and concise, but a poorly written statement is usually unclear. If you want your application to stand out amongst many others, you’ll have to write an excellent personal statement.

The personal statement example for business management above will guide you into writing something good.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Applying to university

• Getting started
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• How to start a personal statement: The attention grabber
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• Introducing the personal statement tool
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• Personal statement: finance and accounting
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• References for mature students

Dr Darren Juniper, Programme Director and Admissions Tutor for Animal Science at University of Reading, explained what he’s looking for and how a well worded, logical personal statement that ‘shows where you’re coming from and going to’ can sometimes be the deciding factor.

'In essence a good UCAS statement for animal science should detail logically what experience(s) you have had with animals and within the animal industry; this can include vets, equine based yards, rehoming centres, and farms. Generally, the more experience the better.' 

For another perspective, University of Bristol’s website outlines the evidence they would like from applicants for their animal behaviour and welfare science degree, including an appreciation of the scientific nature of the degree and your thoughts about relevant political and ethical issues.

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Guide to Effective Risk Appetite Statements: Examples and Best Practices

Introduction.

Effective risk management is a necessity for sustained success. Organizations need a strategic approach to understanding and managing the risks they face. One essential component of this strategy is the development of a Risk Appetite Statement (RAS). What is essentially a foundational element in guiding an organization’s risk-taking behavior helps align decision-making processes with overarching business goals.

As businesses grow, diversify, and face new challenges, a clear and well-communicated RAS becomes even more critical in ensuring cohesive and informed risk management.

Key Takeaways

• A Risk Appetite Statement (RAS) outlines the level of risk an organization is willing to take to achieve its goals, guiding decision-making and aligning with business strategy.
• A well-defined RAS aligns strategy with risk tolerance, strengthens risk management, enhances communication, and supports compliance, setting the tone for risk-taking from the top.
• Common challenges include vague terminology, achieving consistency with organizational goals, balancing quantitative and qualitative measures, and keeping the RAS updated with changing conditions.
• Incorporate stakeholder engagement, use both quantitative and qualitative metrics, establish clear governance, and continuously review the RAS to ensure relevance and effectiveness.

What is a Risk Appetite Statement?

A Risk Appetite Statement is a formal declaration outlining the amount and type of risk an organization is willing to accept to pursue its business objectives. It is a key component of a broader risk management framework and helps ensure that the organization takes on only the risks that align with its strategic goals and operational capacity.

The RAS provides a clear boundary for risk-taking, serving as a guide for decision-making at all levels of the organization. It includes qualitative and quantitative measures to define acceptable risk levels, ensuring consistency and transparency in managing risk across various departments and functions.

Importance of a Clear Risk Appetite Statement

Here are some key benefits of a risk appetite statement:

• Aligns Strategy with Risk Tolerance A well-defined risk appetite statement ensures that an organization’s strategic goals align with its risk tolerance. Clarifying how much risk the organization is willing to take, helps in making informed decisions that balance growth opportunities with acceptable levels of uncertainty.
• Sets the Tone from the Top The risk appetite statement communicates the leadership’s stance on risk-taking. It sets expectations across all levels of the organization, ensuring that risk-related decisions are consistent with the company’s overall philosophy and culture.
• Strengthens Risk Management Practices A well-articulated risk appetite statement strengthens risk management by providing a benchmark against which risks can be assessed and controlled. It helps create tailored risk responses and improves the overall risk framework.
• Facilitates Transparent Communication A clear risk appetite statement defines what risks are acceptable and which are not, enabling transparent communication across risk functions in an organization. This, in turn, promotes a shared understanding of risk limits, fostering collaboration and accountability.
• Supports Regulatory and Compliance Goals A clear risk appetite statement demonstrates to regulators and stakeholders that the organization has a structured approach to risk. It helps meet compliance requirements by showing that risks are managed within defined parameters, reducing the chance of legal and regulatory breaches.

Risk Appetite Statement Examples

Examples From Different Industries

Financial Services

In the financial services industry, risk appetite statements often address risks associated with market fluctuations, credit exposure, and regulatory compliance.

Example: Our institution maintains a moderate risk appetite in pursuit of stable and sustainable growth. We are willing to accept moderate credit risk to achieve a balanced portfolio, but we have a low tolerance for operational risks that could disrupt our services. Compliance with regulatory requirements is non-negotiable, and we maintain a very low appetite for any risks that could jeopardize our regulatory standing.

This statement highlights a balanced approach, acknowledging the need for growth while emphasizing the importance of regulatory compliance and operational stability.

In the healthcare industry, the focus is often on patient safety, data security, and regulatory compliance.

Example: Our healthcare organization has a low-risk appetite concerning patient safety and data privacy. We prioritize investments in technology and processes that ensure high-quality patient care and robust data protection. We have a moderate risk appetite for innovation in medical treatments and technologies, recognizing the potential for enhanced patient outcomes and organizational growth.

Here, the organization clearly delineates its low tolerance for risks affecting patient safety and data security, while being open to moderate risks in innovation.

Technology For technology companies, the emphasis is frequently on innovation, cybersecurity, and market competition:

Example: We have a high-risk appetite for innovation and new product development to maintain our competitive edge in the market. However, we have a low-risk appetite for cybersecurity threats and data breaches. Our organization is committed to adhering to the highest standards of data protection and privacy regulations.

This statement underscores the company’s willingness to take risks for innovation while maintaining stringent controls over cybersecurity.

Examples Based on Organization Size

Small Enterprises

Smaller organizations may have different risk appetites due to limited resources and different strategic priorities.

Example: As a small enterprise, our risk appetite is generally low across most categories. We prioritize financial stability and customer satisfaction, with minimal tolerance for operational disruptions. While we are open to exploring new market opportunities, we prefer low-risk ventures that align closely with our core competencies.

This reflects the need for smaller organizations to be more conservative, focusing on stability and customer satisfaction.

Medium-Sized Enterprise

Medium-sized enterprises often have more resources to allocate towards risk-taking, enabling moderate risk appetites:

Example: Our medium-sized enterprise adopts a moderate risk appetite, balancing growth and stability. We are willing to accept moderate financial and market risks to expand our product lines and customer base. However, we maintain a low tolerance for risks that could impact our brand reputation and regulatory compliance.

The balance here between moderate growth and a low tolerance for reputational and regulatory risks is key. 

Large-Sized Enterprise

Larger organizations often have more complex risk appetites, reflecting their broader operational scope and strategic ambitions:

Example: Our large enterprise maintains a diversified risk appetite. We accept high risks in strategic acquisitions and global market expansions to drive growth. However, we enforce stringent controls to mitigate operational, compliance, and reputational risks.

This statement demonstrates a sophisticated approach, accepting high strategic risks while controlling operational and compliance risks.

Risk Appetite Statements for Specific Risk Categories

Financial Risk

Financial risks are a primary concern for all organizations and can often be a make-or-break scenario.

Example: Our organization has a moderate appetite for financial risk. We are willing to take calculated financial risks to achieve a targeted return on investment and support our growth objectives. However, we maintain strict limits on leverage and ensure robust financial planning to mitigate potential impacts on our cash flow and solvency.

This statement outlines a measured approach to financial risks, with clear boundaries and mitigations.

In terms of operational risks, an organization may focus on business continuity and efficiency.

Example: Our operational risk appetite is low. We focus on maintaining high standards of operational efficiency and reliability. We invest in robust internal controls, employee training, and technology to minimize disruptions. Any risks that could significantly impact our operational continuity or employee safety are unacceptable.

Reputational Risk

Reputational risks are managed with an uncompromising approach to ethics and transparency.

Example: We maintain a very low appetite for reputational risk. Our brand and customer trust are paramount. We enforce stringent ethical standards, transparent communications, and proactive stakeholder engagement to preserve and enhance our reputation. Any actions that could potentially harm our public image are closely scrutinized and avoided.

Challenges in Developing Risk Appetite Statements

Creating a robust risk appetite statement is no small feat. Organizations often encounter various obstacles in this process. Here are five common challenges:

• The Struggle with Vague Terminology Organizations often find it challenging to define what constitutes a risk. The terminology can be broad and ambiguous, leading to confusion and misinterpretation. For example, what one department considers a high-risk activity might be seen as moderate by another. This lack of uniformity can hinder the development of a cohesive risk appetite statement. Establishing clear, universally understood definitions is crucial for consistency.
• Ensuring Consistency with Organizational Goals Many organizations fail to integrate their risk appetite statements with their business strategies. This misalignment can result in contradictory directives and goals. For instance, a company focused on rapid expansion might have a risk appetite that discourages high-risk ventures, thus stalling growth. Ensuring that the risk appetite statement aligns seamlessly with strategic objectives is essential for coherent decision-making.
• Achieving Consensus Among Diverse Stakeholders Different stakeholders, from board members to frontline employees, may have varying perspectives and priorities regarding risk. Achieving a consensus that satisfies all parties is often challenging but crucial for the successful implementation of the risk appetite statement. Effective communication and collaboration are key to overcoming this challenge.
• Balancing Quantitative and Qualitative Measures Quantifying risk appetite is a complex task that requires a balanced approach between qualitative and quantitative measures. Some risks can be easily quantified, such as financial risks, while others, like reputational risks, are more subjective. Organizations often struggle to find the right metrics to quantify these risks effectively. Without accurate quantification, it becomes challenging to communicate and enforce the risk appetite.
• Adapting to Continuous Changes The risk landscape is continually evolving, influenced by regulatory changes, market dynamics, and technological advancements. Organizations often face difficulties in keeping their risk appetite statements up-to-date. An outdated risk appetite statement can lead to ineffective risk management, leaving the organization vulnerable to unforeseen threats. Regular reviews and updates are essential to ensure that the risk appetite remains relevant.

Best Practices for Risk Appetite Statement Development

To maintain an effective risk appetite statement, involve stakeholders, use both quantitative and qualitative metrics, establish clear governance, and regularly review it to stay aligned with evolving risks.

Once you successfully develop a risk appetite statement, practice the following to ensure its longevity and effectiveness:

• Engage Stakeholders Early and Often This collaborative approach ensures that diverse perspectives are considered, leading to a more balanced and realistic risk appetite. Regular consultations and workshops can facilitate a shared understanding of risk and foster a cohesive risk culture across the organization.
• Use Quantitative and Qualitative Metrics Combine both metrics to articulate the risk appetite. Quantitative metrics, such as financial ratios and risk limits, provide clear and measurable benchmarks. Meanwhile, qualitative statements can capture the organization's risk philosophy and cultural attitudes toward risk. This dual approach ensures a comprehensive understanding of risk appetite.
• Establish Clear Governance Frameworks A well-defined governance framework is essential for the effective management and oversight of risk appetite. This includes setting up committees or roles responsible for monitoring adherence to the risk appetite, as well as establishing processes for regular review and update. 
• Sharpening Risk Awareness in Decision-Making Incorporate your risk appetite into strategic decisions to harmonize risk and opportunity. By aligning risk tolerance with business goals, you ensure that the organization remains agile and focused without overextending into areas of high risk. This makes risk appetite a guiding principle for long-term success.
• Risk Appetite as a Cultural Blueprint Embed the risk appetite statement within your company culture by communicating it clearly across all levels. Make it a reference point for employees and teams, ensuring they understand the boundaries and principles that define acceptable risks.
• Calibrate Risk Appetite Continuously Regular reviews help the statement stay relevant amidst changing market dynamics, regulations, or internal growth. This ensures your organization remains resilient and well-prepared to face new risks without exceeding its defined tolerance levels.

An effective risk appetite statement encapsulates the organization's willingness and capacity to take on risk, providing a clear framework that influences various aspects of operations, from strategic planning to day-to-day decision-making.

MetricStream's enterprise risk management and operational risk management software empowers your organization to manage risk effectively, safeguarding your business while driving sustainable growth.

Frequently asked questions

What is a risk appetite statement?

A risk appetite statement outlines the level and type of risk an organization is willing to take to achieve its objectives. It helps align risk-taking with the company's strategic goals.

What’s the difference between risk appetite and risk tolerance?

Risk appetite is the overall level of risk an organization is willing to accept, while risk tolerance refers to the specific thresholds of risk within each category that the organization is willing to bear.

What are some common pitfalls when developing a risk appetite statement?

Common pitfalls include being too vague, failing to align with business strategy, and not involving key stakeholders in the process, which can result in ineffective risk management.

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