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Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

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Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Build a Winning Product Launch Presentation

February 7, 2023 / Blog

Creating a compelling product launch presentation can contribute to the success of a new product. A well-crafted presentation can generate excitement and interest, leading to strong sales and positive word-of-mouth.

A product launch presentation’s goal is to educate and excite your target audience about the product, demonstrating its value and differentiators. Therefore, your presentation should communicate the product’s benefits, answer potential questions and objections, and persuade the audience to become customers.

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Essential preparation steps.

Before delivering a product launch presentation, it is necessary to plan and prepare.

Ensure the effectiveness of your product launch presentation through the following steps:

Know your audience

Knowing your audience will help you better understand their perspectives and expectations, allowing you to present your product in a way that resonates with them.

You need to understand the audience you will be presenting to. Consider critical factors such as their background, interests, and pain points.

Take the time to understand your audience to be able to tailor your presentation to meet their needs and address their concerns.

Research your competition

Understanding your competition is essential to positioning your product in the market and increasing your chances of a successful product launch.

Study what your competitors offer and their strengths and weaknesses. Then, find opportunities to differentiate and highlight your product from competitors .

Additionally, researching your competitors can help you identify any potential gaps in the market and find ways to fill them.

Define your Unique Selling Proposition (USP)

Your USP makes your product unique and sets it apart from the competition. It should be the central focus of your presentation.

Your USP should be clear, concise, and easy to understand, and it should accurately reflect what your product offers. Base it on product features, benefits, quality, value, or customer experience.

Highlight your USP to differentiate your product and show the audience why it is worth considering over similar products in the market.

Outline your key message and points

Determine the most important message you want to convey.

Your key message should be clear, concise, easy to understand, and accurately reflect your product’s value. In addition, to support your key message, create an outline that highlights your key points. 

The outline should be well-structured, logical, easy to follow, and cover all the essential information about your product. Moreover, as you outline your key points, consider using visual content to help communicate your message for a more engaging, memorable, and understandable presentation.

Rehearse your presentation

Practice makes perfect, and by rehearsing several times, you can refine your delivery, become more confident, and become more comfortable with the material.

When rehearsing, pay attention to timing, pacing, tone, body language, and audience engagement. Also, consider using a timer to ensure that your presentation fits within the allotted time and that you have enough time to cover all your key points.

By rehearsing your presentation , you can increase your confidence and reduce the risk of encountering unexpected problems during the actual product launch.

Creating a strong visual presentation

A strong visual presentation can enhance your product launch presentation and help you better engage your audience.

Here are some tips to help you create an effective visual presentation :

Use high-quality visual content

Incorporating high-quality visual content, such as images, graphics, and videos, into your product launch presentation is essential for making a lasting impression on your audience.

Make sure your visual content is relevant to your product and message. Moreover, they should also be of high quality, clear, visually appealing, and appropriately sized for your presentation.

Using high-quality visual content can help reinforce your brand identity and create a consistent look and feel throughout your presentation.

Keep your presentation simple

Keeping your product launch presentation simple is crucial for maintaining your audience’s attention and making your message clear. 

Overloading your slides with too many graphics or images can be distracting and confusing, detracting from your key message. Instead, focus on keeping your slides simple, clean, and uncluttered. Use minimal text and maximize the use of visual aids to help reinforce your key points. 

Additionally, consider using a consistent design theme throughout your presentation, which will help create a cohesive look and feel.

Make sure your slides are readable

If your audience struggles to read the text on your slides, they may lose interest or become confused.

Ensure that the text on your slides is clear, concise, and large enough to be easily readable. Consider using bullet points or short phrases instead of long paragraphs, which can be difficult to read and comprehend.

Additionally, make sure that the background and font colors are easy on the eyes and provide enough contrast for the text to be easily seen.

Hiring a presentation design agency

Creating a winning product launch presentation can be a complex and time-consuming task. Many businesses opt to hire a presentation design agency to help them achieve their goals.

Here are some of the benefits of hiring a presentation design agency:

Hiring a presentation design agency gives you access to a team of experts who specialize in creating visually appealing and impactful presentations.

With years of experience in the field, these professionals have a deep understanding of what works and what doesn’t. They can help you create a product launch presentation that effectively communicates your message and makes a lasting impression on your audience.

Professional quality

Design agencies have the latest design tools and techniques at their disposal. They can create visually appealing presentations that showcase the professional image of your brand.

Their expertise in creating impactful presentations that effectively communicate a message ensures that your product launch presentation leaves a lasting impression on your target audience.

Time-saving

By working with a presentation design agency, you can save time and focus on other important aspects of your product launch.

The agency will handle the creation of the presentation, freeing up your time and resources so you can focus on other areas of the launch. This can be especially beneficial if you have limited in-house design capabilities or are working on a tight timeline.

Customization

The agency’s team of experts will work with you to understand your brand, product, and target audience, and then create a presentation that is tailored specifically to your needs.

​​They will take into account your design preferences, marketing goals, and other key factors to create a presentation that is not only visually appealing but also effective in communicating your message and differentiating your product from the competition.

A winning product launch presentation requires careful planning and execution. By following the tips outlined in this guide, you increase your chances of making a lasting impression on your target audience and ensuring the success of your product.

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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How To Create a Product Launch Marketing Plan in 6 Steps

Learn how to create a strong product launch marketing plan for your new product. We cover the 6 key steps to take when developing a go-to-market product strategy.

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rom Cheeto-flavored lip balm to New Coke to Google+, new products flop all the time. 

Recent statistics suggest that of all new products launched by companies today, only 40% survive in the market , and of those, just 60% generate any revenue.

New products can fail for a variety of reasons. Having a strong go-to-market strategy, or a product-specific marketing plan, can help ensure your product launch goes well ‚Äì and sets you up to measure success and learn from missteps. 

Creating a marketing plan for a new product launch involves outlining the strategies, objectives, target market, budget, and tactics to achieve your company's goals. It typically includes a timeline, budget, key performance indicators, and other measurements to determine the success of the plan.

A successful product launch comprises six essential steps. As a small business owner, clearly understanding each of these product marketing elements will empower you to confidently launch a new product.

Step #1 - Target Market Analysis

Target market analysis focuses on understanding a company's most likely customer base. This can be brand-wide, but when it comes to a go-to-market strategy, the focus must be on one product's target market.

Target market analysis involves researching and analyzing the characteristics of the company's existing and potential customers, such as their age, gender, income level, geographical location, and purchasing habits.

With this information, businesses can create a marketing plan that tailors messaging around a new product to the needs of their target market.

Six steps to identifying and defining your target market

• Research : Conduct research to understand the potential customer base for the new product. This may involve analyzing existing customer data and sales trends, researching competitors and their customer bases, and understanding the needs of the market.
• Segmentation : Segment the potential customer base into smaller, more defined groups based on demographics, interests, and needs.
• Profiling : Create customer profiles based on the segmentation data. Include demographic, psychographic, and behavioral information.
• Prioritize : Prioritize the customer segments based on their potential to benefit from the new product.
• Define : Identify the most relevant customer segments and outline the ideal customer's characteristics.
• Test : Test the target market definition by conducting market research or focus groups with potential customers. Make adjustments to the target market definition, if necessary.

Target market analysis in action

Target market analysis is an ongoing process. For example, the Harman brothers originally marketed Mountain Dew to Appalachia's tough mountaineers. However, its target audience has evolved drastically over time. 

Starting in the 90s, it became the official beverage of extreme sports. Then, its demographic shifted again to gamers due to its high caffeine content. Currently, Mountain Dew is dedicating 40% of its budget to targeting gamers in need of an energy boost.

Step #2 - Competitive Analysis

Competitive analysis is a process of gathering and analyzing data about competitors and their strategies. It helps businesses identify their competitors' strengths and weaknesses, identify opportunities and threats in the market, and develop strategies to outperform the competition.

Tips for identifying and researching your competitors

• Use online search tools : Start by researching your competitors online. Use search engines to find out what content they're creating, what keywords they're targeting, what channels they're using, and so on.
• Follow their social media accounts : Follow your competitors' social media accounts to stay up to date on their products, services, and promotions.
• Subscribe to their email lists : Sign up for your competitors' email lists to get an inside look at their offers and strategies.
• Monitor online reviews : Stay on top of online reviews for your competitors' products and services. This can help you identify customer pain points and areas of improvement.

Note inspiration from strengths and opportunities in weaknesses

As you gather data on your competitors, make note of where they're succeeding and where they're failing. A competitor's strengths can inspire you because they can motivate you to strive to reach similar heights of success. Their successes can also give you insight into what strategies and tactics are working for them, which can help guide your own efforts. 

At the same time, their weaknesses provide an opportunity for you to capitalize on and potentially overtake them in the marketplace.

Competitive analysis in action

Brand names aren't exactly open with their competitive analysis data. But here's an example of how a bit of competitive analysis gave way to an entirely new industry.

Airbnb was founded in 2008 by roommates Brian Chesky and Joe Gebbia when a large design conference was coming to San Francisco. The two former Rhode Island School of Design students had an idea to rent out airbeds in their living room to attendees in need of a place to stay since local hotels couldn't keep up with demand. 

They created a website to advertise their loft, and within a week, they had three bookings. They realized that people were willing to pay for unique, authentic accommodation experiences not offered by hotels and that there was a potential for a business.

Step #3 - Product Analysis

Product analysis is a process used to evaluate a product's features, performance, and marketability. It may involve a review of the product's design, functionality, pricing, and target market. 

Product analysis can help you determine whether your product meets customer needs and expectations and provides a competitive advantage. Ultimately, product analysis can help guide product development and marketing decisions, including the details of a go-to-market strategy.

How to define the features and benefits of your new product

When developing a marketing plan for new product launches, a solid list of features and benefits starts the sales process. Here are some steps to extracting each talking point.

• Ask questions : Take time to ask questions about your new product. Consider the needs of your target market and the problems you're trying to solve with your product. List any unique benefits or features the product may have.
• Research competitors : Look at what other similar products are already on the market and what they offer. Identify areas where your product is superior.
• Talk to users : Ask potential buyers questions about what they like or dislike about similar products and what features or benefits they would find most attractive from yours.
• Prioritize : Once you have a list of benefits and features, prioritize them. Use the most important as the pillars for your go-to-market strategy.

Choose a pricing strategy

Consider your pricing strategy options when analyzing your product. Some of the most popular include:

• Cost-Plus Pricing : This is the most common pricing strategy for small businesses. It involves adding a markup to the cost of your product to determine the final price. 
• Value-Based Pricing : This pricing strategy is based on the customer's perceived value of your product. It takes into account the customer's needs and wants, as well as the competition in the market.
• Penetration Pricing : Penetration pricing involves setting a low price for an introductory period in order to capture market share quickly. 
• Bundle Pricing : Bundle pricing involves offering a group of products at a discounted rate. This strategy often encourages customers to purchase more than one item.
• Tiered Pricing : Tiered pricing is a strategy that involves offering different levels of pricing depending on the customer's purchase volume. This encourages customers to purchase more in order to get the best deal.

Developing the packaging and branding for the product

Your product's presentation is just as important as its price and features.

Before beginning the design process of packaging, start with an analysis of your brand to identify the mission, values, and desired message to customers. Consider the type of customer who will interact with the product packaging and how the design should reflect their values. For example, if your buyer persona appreciates green initiatives, use eco-friendly packaging. 

After brainstorming ideas, create a mood board with images, colors, and textures to create a clear vision. Finally, test the design with focus groups or customers to receive feedback.

Product analysis in action

Botanical Bakery's shortbread cookies were truly scrumptious - however, they were lost among the competition before the company gave itself a packaging rebrand. 

This rebranding effort proved to be incredibly successful, leading to a 300% increase in sales for the company. The project included a packaging redesign featuring bright colors, larger fonts, more vivid imagery, and an updated brand story to create a more personal connection with customers.

Once you have a good sense of your competitors' product offerings, your target consumer's needs, and your product's value, you can start to build out your Unique Selling Proposition (USP). Your USP will describe why your product or service beats the competition and how it's uniquely positioned to help your target customer. This value proposition should be included in all of your marketing materials.

Step #4 - Marketing Mix (4 Ps)

The marketing mix, also known as the 4 Ps, refers to the four key elements of any successful marketing strategy: Product, Price, Place, and Promotion. No go-to-market strategy is complete without a customized marketing mix.

By completing a thorough analysis of your product, you should have this element of the marketing mix handled. Here are some tips for turning all of that data into a landing page with high conversion potential.

• Create a landing page : Start by creating a dedicated landing page specifically designed to promote your product launch. This page should be designed to capture leads, so provide an easy way for visitors to sign up for more information or to purchase your product.
• Incorporate visuals : Images, videos, and GIFs of your product in action can be a great way to capture attention and make your product launch page more engaging.
• Use a call-to-action : Make sure your product launch page includes a clear call-to-action that encourages visitors to take the next step.
• Share customer stories : Use customer stories to show potential customers how your product has helped others. For example, if you release your product early to a select group of users before launching it to the general public, get feedback and reviews from early users to share across your marketing channels.
• Promote your page : Promote your product launch page on social media, in email campaigns, and across other marketing channels.

You should already have chosen a pricing strategy for your product. Now it's time to communicate it.

• Take the time to clearly define your pricing. Include the cost of your product or service, and any discounts, additional fees, and taxes. Make sure to be as transparent as possible.
• Using visuals, like charts, infographics, and illustrations can help to make pricing easier to understand. 
• Offer multiple payment options, like credit cards, PayPal, and other digital payment systems. This will make it easier for customers to pay for your product or service.

This part of the marketing mix process covers where and how customers can buy your product. It involves understanding customers' shopping habits, researching where your competition sells its products, and assessing the best buying experience and after-sales support that can be offered.

It is important to consider if sales reps are needed or if self-service is the best option. Additionally, weighing the cost of giving up revenue through particular distribution channels is important. Your options may include:

• Online Marketplace : Amazon, eBay, Etsy, and other online marketplaces are popular places to sell products as a small business owner. 
• Social Media : Platforms like Instagram and Facebook offer a great way to reach a wide audience and increase sales.
• Retail Stores : You can sell your products in retail stores, either through a third party or by opening your own store.
• Wholesalers : Wholesalers are companies that buy products from manufacturers and then resell them to retailers.
• Trade Shows : Trade shows are great places to showcase and sell your products to a large number of potential buyers.
• OEM Distribution : OEM (Original Equipment Manufacturer) distribution is when a manufacturer sells products directly to end users, such as through a website or through a network of distributors.

Determining where your product or service is sold will help you choose the right marketing channels to maximize discoverability and conversion.

The promotion portion of a marketing plan for new product launches is where it all starts to come together. When advertising a new product, prioritize quality over quantity when deciding which channels to use. Make sure to customize your approach for each channel and audience segment, generate excitement before the launch, and continue marketing after the initial launch.

Choose your marketing channels

• Research the channels most populated by your target audience. This may include social media channels, websites, television, radio, or print. 
• Consider the type of product you're advertising. Different channels may be more effective for certain types of products. For example, retail products may be best suited for Instagram, TikTok, or YouTube. Campaigns for B2B products may perform better on LinkedIn.
• Consider the budget available for advertising. Different marketing channels may have different costs, so it is important to consider what channels will provide the most value for your budget.
• Prioritize channels that track and measure results. This will help determine which channels are most effective and should receive more of the budget.

Pre-launch buzz vs. post-launch promotion

Pre-launch buzz is a marketing strategy used to create excitement and anticipation for a product before it has been officially launched. It typically involves activities such as releasing teaser videos, creating websites, and conducting interviews to generate hype and attract potential customers.

Post-launch advertising is a type of marketing that focuses on promoting a product or service after it has already been launched. It typically involves activities such as developing campaigns, running ads, and creating content to attract new customers and increase sales. It can also be used to create brand awareness and loyalty and build relationships with customers.

Your go-to-market strategy should include plans for both pre-launch buzz and post-launch promotion.

Step #5 - Implementation

The goal of the implementation stage is to ensure that the marketing strategy is executed effectively and efficiently. The following tips can help you put your go-to-market strategy to work with minimal hurdles.

Get smart with your goals

SMART goals are a method for setting and achieving goals. The acronym stands for Specific, Measurable, Attainable, Relevant, and Time-Bound:

• Specific goals are clear and unambiguous.
• Measurable goals have easily identifiable metrics for success.
• Attainable goals are realistic and achievable.
• Relevant goals are important and contribute to your overall objectives.
• Time-bound goals have a specific timeline for completion.

SMART goals are great for product launches because they help provide a clear and measurable plan for success. They are also easy to understand, which makes it easier for everyone involved in the project to stay on the same page. 

Establish a budget

Go-to-market strategies don't typically come with endless budgets. Before allocating funds, calculate the cost of each marketing activity, such as advertising, promotional materials, and event costs. Then, a realistic budget for product marketing can be set, with a buffer for unexpected costs. 

Monitor the results of each activity and make adjustments to the budget if necessary. If something is working well, consider increasing the budget for that particular activity.

Allocating resources

There are more than just financial resources to allocate in a go-to-market strategy. You should also outline processes, limits, and guidelines for:

• Human resources
• Material resources
• Time resources
• Technology resources
• Logistics resource
• Legal resources
• Marketing resources

Develop your timeline

Successful implementation of a marketing plan for new product launches relies on timelines that serve as references to track progress. We recommend creating an implementation schedule by working backward from your target launch date.

• Identify the tasks that need to be completed in order to reach the deadline. 
• Estimate the amount of time each task should take. 
• Work backward from the deadline, assigning each task a start and end date. 
• Make sure to account for any potential delays. 
• Reassess the schedule regularly to make sure you are staying on track.

Establish a system for monitoring progress

Monitoring progress after a new product launch is important because it helps identify areas of success and areas that need improvement. 

Companies can use A/B testing to measure the success of different marketing strategies and identify areas for improvement. 

Track key metrics like customer acquisition, customer retention, sales, revenue, website traffic, and user engagement to measure the ongoing success of your product launch.

Plan for the worst, hope for the best

Even with proper planning, a new product launch can fail. In a worst-case scenario, having a contingency plan for a failed product launch in place can help minimize the damage.

A contingency plan should include measures to help minimize potential losses and reposition the product for success. Additionally, offering incentives to customers who have already purchased the product, such as discounts or refunds, should be considered to help maintain customer loyalty and trust.

Reallocating resources to focus on other products or services to help offset any losses incurred from the failed launch may also be beneficial.

With the above tips in mind, you'll be able to ensure a smooth rollout of your marketing campaigns.

Step #6 - Post-Launch: Evaluation and Retention

Post-launch evaluation and retention in a go-to-market strategy is the process of assessing the success of a product launch and developing strategies to retain customers after the launch.

Measure success with a post-mortem review

A project post-mortem is a review process that takes place after a marketing project is completed. It's a time to evaluate what went well, what didn't, and what can be improved for future projects. 

During a post-mortem, you should review the project goals, resources, timeline, budget, and KPIs to identify what worked and what didn't. Make notes of process improvements you plan to make for future projects.

It is important to adjust your product marketing playbook based on data insights and post-mortem evaluations, but not necessary to start from scratch. Make changes to reflect the data and findings while keeping the overall structure and goals in mind.

Develop a retention plan

Developing a retention plan after launch is critical for any business to maintain customer loyalty, encourage additional purchases, and better understand its customer base. 

Suggested strategies include:

• Offer loyalty programs and rewards 
• Create a customer-only community
• Implement automated follow-up emails 
• Offer incentives for referrals

Final Takeaways

Crafting an effective and comprehensive go-to-market strategy requires a lot of thought and effort. Use this cheat sheet as a reference for each essential component.

• Target Market Analysis : Identifying and researching the target audience's characteristics, needs, and wants to create a tailored marketing strategy.
• Competitive Analysis : Analyze the current competition's strengths and weaknesses to identify areas of opportunity and solidify your value proposition.
• Product Analysis : Evaluate the product to ensure it meets customer needs and wants. Determine which features and messaging to emphasize in the marketing strategy.
• Marketing Mix : Develop a unique creative marketing strategy by considering the product, price, place, and promotion of the product.
• Implementation : Execute the go-to-market strategy and ensure all elements are in place for a smooth rollout.
• Post-Launch Evaluation and Retention : Measure the success of the launch, identify areas for improvement, and develop strategies to keep customers engaged and loyal.

A well-thought-out marketing plan clears the runway to launch

Without a calculated marketing plan, a product launch could fail due to a lack of awareness and engagement with the target audience. This could be a costly mistake for small businesses that may not have the resources to recover from a failed launch. 

By implementing the six shared steps above, you can easily develop a marketing plan for new product launches, ensuring each launch is successful.

Novo Platform Inc. strives to provide accurate information but cannot guarantee that this content is correct, complete, or up-to-date. This page is for informational purposes only and is not financial or legal advice nor an endorsement of any third-party products or services. All products and services are presented without warranty. Novo Platform Inc. does not provide any financial or legal advice, and you should consult your own financial, legal, or tax advisors.

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How to Present a Product: 10 Secrets to a Successful Product Presentation

You may have developed the best product in the world. But without presenting it to your audience in the right way, it could still end up a flop. 

Presenting a new product or feature should help prospective customers discover everything they need to know about it. This includes unveiling all its functionalities and use cases. 

Beyond everyday consumers, your presentation should be aimed at prospective investors. You must include key financial information to help stakeholders determine if your product is worth investing in.

You’ve put so much effort into research, design, and production. But now’s not the time to slack off. In fact, the stakes have never been higher. A powerful and persuasive product presentation can generate leads and drive serious sales.

In this post, we’ll discuss how you can create an impactful and memorable product presentation to take full advantage of this opportunity. 

What Is a Product Presentation?

A product presentation introduces your product and explains it in detail, including how it works and how it helps customers overcome pain points. It often makes use of images, videos, and slideshows to help prospects, stakeholders, and potential investors understand a product’s features and unique selling points.

A product presentation should include the following:

• An overview of your company and the products you offer.
• An explanation of your product, its positioning in the market, and how it solves your target audience’s problems.
• Use cases and testimonials.
• A call to action to drive conversions.
• Your conclusion.

Let’s move on to our 10 top tips for creating a successful product presentation:

1.Choose a Slide Template Theme and Stick To It 

To give the impression of professionalism, you should stick to just one slide theme and use your brand colors to build an image in the minds of consumers. A product presentation theme with simple, clean lines will help you get your message across without too many distractions. 

You should also equip yourself with a high-quality AI photo editor to ensure that all your images are picture-perfect. 

2.Use Plenty of Visual Aids

Graphs, images, videos, and demonstrations are great tools for capturing your audience’s attention. Use them to your advantage to highlight your product’s key selling points. Include images of your product in action and helpful tips for users. 

If your product is a new piece of software, let’s say an email finder , you should look to add images of its various functionalities and a screen recording of its UI in action to demonstrate its ease of use and robust capabilities. Short-form video is one of today’s most effective marketing trends , making content digestible and engaging.

Even better, make your product presentation an interactive one – engaging your audience will encourage them to listen more attentively and ensure buy-in. 

You could ask an audience member to carry out a function after watching your demo. This will illustrate how user-friendly your product is. Make sure to prepare a comprehensive and easy-to-follow demo to ensure nothing goes wrong in front of your expectant audience.

3.Create Compelling Content 

Your aim is to create impactful and memorable content that converts. As long as you’ve done your audience research, this won’t be too tricky a task. You must address the features your audience cares about most and what pain points they need your product to resolve.

Your customers may, for example, be particularly environmentally aware – cater to this with your content. You could explain how your product contributes to a culture of sustainability and how you’ve considered environmental concerns in its production. 

If you have difficulty with this you could always look to hire product management consultants to help develop and promote your product.

4.Start as You Mean to Go On 

The beginning of your product presentation is crucial because how you begin will set the tone for the rest of the presentation. 

Your aim for the start of your presentation is to grab your audience’s attention and establish credibility. Don’t be too wordy or read from slides. Have a sense of humor and be engaging. 

Here are a few ideas to start your presentation off the right way:

• Ask a question you can answer by explaining your value proposition right from the start – for example, “do you spend too much time on manual inventory management ?”. You can then describe how your solution would save time and labor in this area. 
• Share an interesting story about how your product came into existence. Storytelling helps your audience relate to you and remember the key elements of your presentation.

5. Keep It Short

Remember that you won’t have your audience’s time and attention forever, so, just like writing an impactful blog post , keep your product presentation short and to the point. Think about the key message you want your audience to take away, and then consider how you can communicate this most efficiently. 

7.Present With Confidence

As well as presenting your product information slides, how you present yourself is essential. 

Your presentation style, body language, and tone of voice play a crucial role and can make or break your presentation. The right body language helps you keep your audience engaged – so make an effort to:

• Keep your posture relaxed- don’t slouch or hunch.
• Maintain eye contact with your audience.
• Speak clearly, not too fast, and at a good volume.
• Make use of your space to interact with your audience.
• Take pauses in your speech to help your audience absorb information and maintain focus.

8. Communicate Your Value Proposition

How do you demonstrate your product’s value compared to competitors?

Your value proposition should help you stand out above other businesses in your industry. Ultimately, you want to demonstrate how your product can help your audience most effectively. This is also a great time to show off your product reviews .

For example, say you were pitching DocuSign and trying to come out on top in the HelloSign vs DocuSign battle for market prominence. You’d want to promote DocuSign as the superior solution, drawing attention to its vast template options and integrations that stand above HelloSign’s offering.

During the presentation, you must seek to establish the credibility of your offering to solve your audience’s problems. Therefore, if you have a physical product – put it in their hands and let them try it out. If your product is a service – figure out how you can have them experience it. 

9.Know Your Venue

If possible, test all the tech at your presentation venue to address any issues in advance. Test your presenting laptop, that your slides load as they should and that your audio is working correctly. In addition, speaking to the venue about the internet connection helps ensure everything is as it should be. You could even make sure you have access to a wired connection, just in case. 

9.Practice Makes Perfect

Practice your product presentation until you’re pitch perfect. Then you can unleash the presentation on a small group of friends, family, and colleagues. This method helps you to gauge reactions and get feedback.

Record your practice sessions and take notes to ensure you’re taking your time and not rushing through it. 

10.Encourage Follow-up Questions

At the end of your product presentation, prospects will probably have a few questions. 

Prospective customers might want to know about pricing, your guarantee, ease of use, and after-sales support. 

Let’s say you’ve built a multichannel inventory management solution. Prospects might ask questions like:

• How will the software help us manage multiple warehouse operations?
• Is your software cloud-based?
• Will it support our company’s growth and future expansion plans?
• Which marketing channels does your software support?
• Does your software solution integrate with our business’s tech stack?
• How long does the technology take to implement?

Preparing for potential questions in advance will give you the confidence to answer them post-presentation and show that you understand your prospect’s needs. It will also help you highlight the value of your product for your audience’s businesses. This will undoubtedly help you close the deal.

Your presentation should conclude with a summary of your slide deck and a clear call to action. Make your audience aware of their next steps following your presentation to get hold of your product. You should consider creating an ecommerce website for interested audience members to visit post-presentation.  

What’s Next?

Remember – your product presentation is your chance to make a good first impression. 

It’s a fantastic opportunity for you to introduce your product to your target audience, prospective investors, and stakeholders and broaden their knowledge about your business and brand. Get this right, and you’ll move them along to the consideration and conversion stages of the sales funnel. With time, these customers will trust your business and become loyal brand advocates. 

Xiaoyun TU – Brightpearl

Xiao is the Global Head of Lead Generation at Brightpearl, a leading software for order management and retail operations. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Xiaoyun has also written for other domains such as SimplyBook.me and Prisync .

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 24 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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By integration, knowledge center, 10 steps to creating a powerful product presentation: how to convince customers to buy your product.

By Vivian M, January 30 2023

To sell your product, you need to create a powerful remote presentation that convinces customers to buy it. Many companies make the mistake of thinking that good products sell themselves. Unfortunately, this is not always the case. You need to be able to pitch your product and explain why it is the best option for your customers. In this blog post, we will discuss ten steps that will help you create a powerful product presentation.

What Is a Product Presentation?

A product presentation is a sales and marketing tool used to engage potential customers with a product or service. The Indeed Editorial Team explains that a “presentation of products introduces customers to a new product that a company wants to offer.”   Typically, a product presentation aims to increase interest in the product and create a desire to purchase it. Also, product presentations can take many forms, from in-person demonstrations to online video tours.   A good product presentation should be clear, concise, and persuasive. It should give potential customers an overview of the product’s features and benefits and provide information about pricing and availability. Additionally, a product presentation should be engaging and memorable, leaving potential customers eager to learn more about the product.   A well-crafted product presentation in today’s competitive marketplace can make a substantial difference between winning a new business and losing out to the competition.

What Is the Difference Between a Product Presentation and a Sales Presentation?

Why Do You Need to Create Product Presentations?

Creating a Fantastic Product Presentation Step-by-Step

Here is our list of ten steps to creating a powerful product presentation to convince your customers to buy immediately.   Step 1: Determine Your Purpose   Before creating any presentation, it’s essential to identify a purpose. There are a few key questions you can ask yourself to determine the purpose of a product presentation.   First, what is the goal of the presentation? Are you trying to sell a product or simply introduce it to an audience?   Second, who is your target audience? Is the presentation geared towards potential customers, or is it for industry experts?   Third, what type of information will be presented? Is the focus on product features, or will there be an emphasis on customer testimonials?   Once you have answered these questions, you should understand the purpose of the product presentation. From there, you can start to develop a plan for how best to achieve your goal.   Step 2: Research Your Audience   If you’re giving a remote presentation on a product, it’s essential to research your audience in advance. This will help you tailor your pitch to their needs and ensure that you’re addressing any objections they might have.   One way to research your audience is to look at demographic information such as age, gender, location, and job title. You can also find out more about their interests and buying habits.   Another valuable way to research your audience is to use virtual reality technology. This can give you a realistic sense of who your audience is and their reaction to different types of presentations.   In addition, it’s advisable to research your buyer. Who are your buyers? Who will be the attendees of your presentation? To respond to these questions, you can monitor how they have previously engaged with the product.   By taking the time to research your audience, you can improve your chances of making a successful remote sale for your products.   Step 3: Outline Your Content   After researching your audience, it would be convenient for you to plan your content. Hence, it’s essential to consider the critical components of a product presentation.   This is the primary structure of a product presentation:

• Introduction
• Company overview
• Problem statement
• Product solution
• Value proposition
• Product positioning in the market
• Social proof

• Before the presentation, take some time to research the presenter and the product or service they will be presenting on. This will help you prepare questions or have meaningful conversations during the presentation.
• During the presentation, be sure to actively listen and take notes. You may also want to jot down any questions you have for the presenter.
• After the presentation, take some time to reach out to the presenter and thank them for their time. If you had any questions, be sure to follow up with them. You can also use this opportunity to connect with other attendees and exchange contact information.   Here are 10 steps to making a good product presentation. Remember that your goal is always to convince customers to buy your product. By following these simple tips and using 3DFrame technology, you can create an engaging and persuasive product presentation that will help close more sales.   If you’re curious to learn more about 3DFrame or our other solutions, don’t hesitate to reach out. We would be happy to chat with you about how we can help improve your product presentations and drive even more sales for your business.

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Crafting a Powerful Product Presentation: A Comprehensive Guide

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Table of contents, how do you make a product presentation, what do you present in a product presentation, what is a good product presentation, best practices in presenting a new product, what are the benefits of presenting a product, how do you present a product to a customer, top 8 presentation software or apps:.

Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present...

Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present the product's key features and value proposition in a persuasive way. But how do you create an impactful product presentation?

Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.

Start your presentation with an attention-grabbing intro. This sets the stage for what's to come and immediately captures the audience's attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.

To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading.

Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.

In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product's features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product's benefits.

Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.

A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It's not just about the slides or pitch deck, but how the information is presented.

Use techniques like the 'Problem-Solution-Benefit' approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience's needs and wants.

Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.

Let's assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.

Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like 'Download now' or 'Start your free trial today.'

Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product's value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.

It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.

Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer – not the product.

Stress on the product's benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.

• PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
• Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
• Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It's ideal for those looking to break away from the traditional slide-by-slide approach.
• Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
• Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
• Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
• Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It's known for its user-friendly interface and vast library of elements.
• Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.

Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.

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Deepgram API: A Gateway to Powerful Speech Recognition and Transcription

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

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7 Essential Slides To Have In New Product Development PowerPoint Deck

Hanisha Kapoor

Developing a new product is an exhaustive process. It involves a structured roadmap that helps you navigate the path to bring a new product into the market. From generating an idea to establishing the product, stick to the steps to get the desired outcome. Also, when you are embarking upon a new product development scheme, you need to be aware of what goes where.

There are 7 steps involved in this process. Follow each of them, and your new product will turn out to be focused and flexible.

To stay longer in the market, companies introduce new products to attract new customers and increase their revenues. If you are planning to do the same, take a look at the below steps.

7 Steps to Develop a New Product

1) product idea screening, * introducing the product.

Introduce your product to the team. Add some product details such as product advantage, market attractiveness, technical feasibility, and more. Either you will get a 'go ahead' or you will hear 'don’t'. So you have to be very specific while introducing the product.

* Product Roadmap

Introducing is not enough. Showcase a plan of nurturing the product. How are you planning to add new features to the product in the future? Use this product roadmap slide to demonstrate your plan.

2) New Product Analysis

* detailed analysis.

Conduct a detailed analysis of the newly-introduced product. Determine its strengths and weaknesses to improve the product for the consumers. Throw light on its features and benefits too.

* Category Analysis

Evaluate the product based on the four categories mentioned above. Analyzing these four categories will give you a clear picture if your product is suitable for the customers or you need to improve in some areas.

3) Tools & Techniques

* bcg matrix.

Use this analytical tool to assess the cash demands of the product. This matrix will also help you analyze the profile of the product or business. You can easily allocate resources using this tool. Not only this, but the matrix will also allow you to know whether the product needs harvesting or divesting.

4) Market Analysis

* market segmentation.

This slide will help you segment your consumer market. Choose an ideal target market based on the four categories given above. Fill in the details and analyze the four segmentation variables. This will help you evaluate the appropriate target market. Depending upon the category your product will fall into, you will have a marketing plan accordingly.

* Market Attractiveness

This particular graph shows the correlation between the market attractiveness (the level at which the product is liked in the market) and the business position. It will help you put forward through the graph various scenarios such as a strong business position might not necessarily mean that the product is being liked in the market.

5) Development Plans

* marketing launch plan.

Demonstrate the marketing launch plan for the product. How are you going to attract the audience? Think of every possible way to reach out to the masses. This slide will help you figure out the various options.

* Digital Marketing Plan

We are in the tech generation. It would be best if you had a digital plan to advertise your product. Incorporate this professionally-designed slide to help you strategize the digital plan for your product.

6) Cost Analysis

* production & cost analysis.

Since you are developing a new product, it involves many financial resources, including production cost, operation cost, and more. You are also answerable to your bosses and accounts team for the finances involved. It would help if you kept a tab on the money involved in the product development. Have a production and cost analysis chart in your presentation, put the numbers in, and keep the things transparent.

* Marketing & Launch Cost Analysis

Just like the production and cost analysis chart, you can also create a chart on marketing and launch cost analysis to check if you are going out of budget or not.

7) Product Feasibility Review

* feasibility review.

Once the product is developed, get it evaluated by the project managers. Score the product based on the categories mentioned in the chart. Analyze the score and amend changes in the product accordingly.

* Product Quality Check

Get a quality check done of the product before the product enters the market. This quality check will help you assess the product in a better way. You will get to know if it is ready to enter the market or not through this quality test.

These are the 7 steps that you need to go through before you see your new product. Take one step at a time and carefully scrutinize the results before going to the next level. Develop a new product to offer new benefits to the customers.

2021 update: Try out these new product development templates for excellence

When trying to penetrate the market with something disruptive, you have to keep your team well informed and organized. So given that you have understood the above key points to include in your presentation, you can apply them by trying out the new product development templates mentioned below. These templates are fully customizable. So you can make alterations down to the color and size of each graphical element. Click on the links given below the templates to download them and set out on a remarkable new product development journey. Perfection made simple!

Chalk out the perfect plan to make new product development a breeze. Use this template to spell out the right strategies to evaluate product idea screening, besides feasibility overview and marketing decisions for the brand. Additionally, you can use various charts used in this thematic template to clarify the metrics to be used for evaluating the product performance. Download the template now!

Download this template

Promotion strategies are key to a flawless new product development process. So you should ensure that your presentation includes an outline of marketing strategies and the roadmap to their execution. Communicate the ways to jack up sales and product outreach with the help of this stunning set of slides. Additionally, you can describe the digital marketing roadmap for your online teams to run every operation smoothly till the point of product launch and beyond.

Grab this template

A lot goes behind rolling out a new product in the market. You have to keep tabs on every aspect, right from ideation to execution. When you want to hand over this plan to your teammates, it would be better to present it in a sharp format. Therefore, you should use the following template that showcases monetary and procedural aspects of your new product development in a lucid manner. Grab this template and deploy!

Catering to a customer’s needs can be a challenging task. But when you have the power of analysis with you, there will be no errors of judgment. So utilize this template to elaborate the market and data analysis to let your team dive deep into the customer psyche. The template can also serve as a ready-reckoner for product promotion activities as well as a tool to attract investors . Feel free to use as many slides as you want and make changes to them to make your new product development flawless.

The only way you will be able to market your new product effectively is if you know what its unique selling points are. So prepare a comprehensive analytical guide for your team to chart out the techniques they will need to make the product a hit. Factor all key points into your presentation and solicit groundbreaking ideas to improve your product using this fully-editable template. Mention the product pricing and branding roadmaps to enable your team to gain a loyal customer base.

Utilizing our manual for making a precise new product development plan can become even more fruitful with this template. You can earmark budgeting proposals in this customizable template and take feedback from various department representatives. Implement the feedback before you put the plan to work. You can also include quality control measures and assign personnel to handle them. Manipulate the template according to your brand theme and devise an unbeatable strategy.

Tracking feedback and changes can help you gain precision in your new product development scheme. So use the following template to give your team the right start. You can depict a new product development funnel with this template and empower your team to go beyond their assigned roles to contribute to raising the product quality. You can also use the striking infographics in this template to highlight the points of value. Just click to download and present with finesse.

When you have to deliver an outstanding new product development presentation, you will need to get the macroscopic as well as microscopic view of the project. Envision each detail of the product with this ready-to-use template. Jot down every possible loophole that your team needs to avoid to develop an outstanding product that takes the market by storm. Feel free to add images or replace the default images on this template for relevance and precision.

Unlock new opportunities with this new product development schema template. Track down key metrics and assign goals to make your team more productive and efficient. The template is fully functional and can be reproduced into other viable formats for print and digital communication. Highlight all the product development methodologies and results with this creative bundle to work out the best strategy. Click the link below to download and present for perfection.

Template 10

Develop a sharp outline for your project and discuss with your teammates using this striking template. You can present it to your team and prospective clients in modules. You can also choose to add more slides to the templates to develop bespoke modules that relay information within seconds. Additionally, you can add graphics and charts to elucidate budget provisions and sales targets. All in all, this template has something for every part of your team. So go for it right away!

So there you go. Script your success story with the help of our new product development templates. Good luck with your next venture!

Want to create an inspiring, persuasive business deck and clinch the next deal? Get in touch with our Presentation Design Agency .

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New product launch #1: product pitch

We devoted the previous article to the importance of product pitch presentations for startups and middle businesses. This time, we want to go deeper and focus on product presentations that should be excellent to promote your service or product to prospective customers. It is a key stage in business success to save all efforts invested and all contributions made. 

It is the presentation of the product to investors and other stakeholders that is the most creative, interesting, and complex process. In order to create a high-quality presentation of a service or product, it is deficient to simply list the product characteristics or features in slides. Most likely, investors will perceive such product presentations as weak and not convincing.

Effective product presentation is painstaking PowerPoint work that pays off with high conversions. Therefore, further in the article, we will talk about how to succeed in product design presentation .

Note : This guide talks about the startup pitch. It differs from a sales pitch while this one targets your existing or future customers, and in the case of startup pitches you target your investors. It means that startup pitches usually take it further than sales pitches, so the presentation design will differ accordingly.

Speaking about the presented product, it doesn’t really matter what you are trying to pitch, promote, or sell. What really matters is a list of benefits the investor or customer gets. To create successful presentations, you should avoid focusing on product features. Otherwise, you have to help investors to answer the question “Why should I invest?”

So, we would highlight 2 things to keep in mind while creating every product presentation slide:

• Benefits instead of Features.
• How does your product actually affect the person who is using that? 

New product presentation deck that works includes:

• Introduction slide: warm the audience up, lay out the pitch foundation, avoid strong statements not to confuse the audience. 
• Problem slide: tell the story, explain precise people’s pain points, steer clear of unfamiliar terms.
• Solution slide: remain clear and concise, stay away from technical jargon.
• Market Validation slide: show the need for an actual solution, show how the idea is new, show how many people researched for that solution.
• Market Size slide: make clearly bold statements, (if you are sure) tell the market share you are likely to get.
• Product slide: showcase how it works in practice, add product (application/website) screenshots.
• Business Model slide: illustrate your plan, describe the target audience, anticipate expenses.
• Market Adoption slide: demonstrate ways you will target offers to TA, use formulae if applicable.
• Competition slide: list all substantial and serious competitors in your market, explain how you plan to surpass them.
• Competitive Advantages slide: deduce on resources and capabilities that will win the race.

Present p roduct roadmap presentation

A roadmap is an expectation-setting tool that enables investors to look deeper into your product strategy. Investors are focused on long-term projects, so they will invest in startups with clear goals to avoid getting derailed. Product roadmap in presentation assists in communicating your high-level priorities without losing your audience. It is also your opportunity to establish user problems and the bigger picture before jumping into a discussion around features and benefits.

• What stages are required to launch the product? 
• Which objectives do you expect to meet in 1, 3, and 5 years?
• What problems need to be urgently solved?

These and more questions can be answered with the roadmap to continue the conversation with stakeholders (check out the example image below). You can answer these questions either directly or marginally, but the goal is to show investors you know what you are working on. Eventually, you will nail down a presentation success by revealing a strategy based on the planning phase and periodic reviews covering the results of past releases.

Being both a beginner and expert, you should stick to the “SOAPBOX” framework when working on a roadmap:

• Subject – know your presentation topic;
• Occasion – realize the presentation context;
• Audience – investigate the audience;
• Purpose – define goals for this product presentation;
• Before – check legwork to be done before the presentation;
• Objection Handling – prepare key objectives to address before or during the presentation;
• eXecute – think about how to deliver successful, informative, and compelling material.

How to improve your design presentation

• Use presentations. A beautiful set of designs and brilliant concepts require the right approach . Professional agencies know how to engage in your story and make people care. People far from the presentation industry focus on information mostly, which does not lead to ultimate success and deals.
• Use stories. Your story should be plain but interesting to captivate, as well as logo and fonts. Otherwise, we recommend concentrating on how your product will help people achieve some of their goals or ease pains.
• Use notes. Have a list of things you want to mention to make sure you hit everything important. You may refocus because of inner panic or complex questions, so you better keep points in order.
• Use product design presentation boards. You can customize them by yourself or address professional pitch deck services , but it creates a good impression. 

Research for p roduct presentation templates

The product presentation ideas are vast on the web, and you should not be afraid of plagiarism unless you copy-paste them. We mean you should review many product presentation samples to come up with something original. It is totally okay to be inspired by designs of professionals or custom agencies if you still want to do it by yourself. 

Additionally, product presentation examples show not only visual components but also give suggestions for presentation content. For example, it covers category analysis, product lifecycle, BCG matrix, empathy map kano model, product market mapping, market attractiveness, marketing launch plan, repositioning strategy, product feasibility review, launch monitoring dashboard, and more tools and techniques.

In the world of current technologies, it is easy to customize slides. To do so effectively, consider all points we mentioned in both articles, rely on all questions included, and remember the first secret of great design – look broader, look closer, and think young.

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How to promote a new product (4 marketing strategies that work)

Rachel Burns

October 22, 2021

You've worked hard to create something amazing -- now it's time to spread the word before launch. Here are 4 marketing ideas to promote your new product.

The time has finally come.

After hours upon hours of brainstorming, research, and hard work, you’re ready to launch and sell your digital product . You know that you’ve created something your audience will love and benefit from, and you can’t wait to share your expertise and ideas with the world.

There’s just one question left: How do you get your product in front of that audience?

There are countless ways to promote a new product, from hopping on the latest social media trends to launching a celebrity influencer marketing campaign.

But not every marketing tactic works for every audience, and it can be tricky to figure out which one is right for your brand, product, and customers.

We put together this guide to help you navigate that marketing maze.

We’re sharing four tried-and-tested marketing tactics for promoting new products, so you can set your product launch up for success — no TikTok dances required (unless you want them to be).

Let’s start with a digital classic: email marketing.

Speaking of free, Podia’s free plan includes your website, community, and email, as well as the ability to start selling products. Sign up today!

1. Reach your audience with email marketing

Trendy online marketing channels may come and go, but email stands the test of time as a cost-effective way to stay in touch with your audience.

Over 4 billion people will use email this year, collectively sending about 320 billion emails per day. And 73% of consumers rank email as their top channel for marketing messages.

For entrepreneurs on a budget, every dollar counts. At around $42 for every $1 spent , email has one of the highest returns on investment (ROI) of any marketing channel. Plus, 59% of marketers cited email as their top source of ROI in 2018.

Before you can promote your new product through email, you need to build your email list . Subscribers need to opt-in to hear from you.

One way to encourage potential customers to sign up for your email list is via lead magnets . A lead magnet is a high-quality resource, like a free digital download , that users receive in exchange for their email address.

They give you their contact info, you give them valuable content. It’s a win-win for everyone involved.

A good email lead magnet does three things:

Addresses your target audience’s specific pain points and goals.

Establishes your credibility as an expert in your niche.

Makes people want to learn more about you and your products.

Lead magnets can also help you learn more about your audience. For example, Ryan of Signature Edits offers two lead magnets: a candid posing guide and a sample pack of photo editing presets .

When someone downloads one of the lead magnets, Ryan uses email segmentation to send them follow-up email campaigns about relevant content and products.

If someone signs up for the editing preset pack, Ryan knows that editing is a point of interest for that person and can confidently promote new editing products to that lead.

For more lead magnet ideas, check out this guide to creating a lead magnet in 90 minutes or less.

Don’t wait until you’re ready to launch a new product to get in touch with your email list. If you don’t already have an email newsletter , we recommend starting one ASAP. A newsletter is a simple, low-cost way to build relationships with your audience.

Email newsletters can include:

Product updates and announcements

Content roundups, including blog articles and resources

Industry news

Helpful tips for your audience

Anything your subscribers find interesting or helpful

For example, Emily Mills, founder of Sketchnote Academy , uses her newsletter to keep subscribers up-to-date on new live workshops. Emily includes a newsletter signup form on her homepage.

When you send your subscribers valuable, engaging content on a regular basis, they get to know and trust you and your brand.

Then, when you have a product launch coming up, you can share updates and announcements through your newsletter. Come launch day, you’ll have loyal subscribers who are excited about and ready to buy your new product.

Learn more in this guide to starting a newsletter , and take a look at these 18 newsletter examples for more inspiration.

For even more tips on writing top-notch emails, check out these resources:

5 steps for writing sales emails that convert (+ Templates)

How to write great email copy and stay true to yourself

14 digital marketing email templates for every awareness level

Email marketing for bloggers (5 steps to convert readers)

Email marketing and content marketing go hand-in-hand. The more valuable, engaging content you offer your audience now, the readier they’ll be to buy your new offering on launch day. Creating that content for your blog is another way to set your product launch up for success.

That’s what our next tip is all about.

2. Create valuable blog content

People love blogs.

77% of internet users read blogs, and internet users in the U.S. spend 3X more time on blogs than on email.

Plus, blogging is good for your bottom line. Businesses with a blog generate about 67% more leads than those without one.

Here’s how starting a blog can lead to a more successful product launch:

Your target audience discovers your blog content.

They learn from your articles, find your blog valuable, and begin to trust your expertise.

They sign up for your email list or follow you on social media.

You keep them updated about your product launch.

They’re excited to buy your new product, support you, and continue to learn from you.

The key here is to create blog posts that provide real value. Create blog content that is related to your products, but make sure they’re not just longform product promotions.

For example, if you’re selling an online course on making homemade pasta from scratch, you could write a blog post about matching the right sauces with the right pasta shapes.

Your followers will come to trust your pasta expertise, making it a no-brainer to buy your pasta course as soon as it launches.

Make sure to write your blog content with search engine optimization (SEO) in mind. When you optimize your blog content for search, you make it easier for your target audience to find you when they’re searching for relevant keywords and phrases.

Getting those top spots on the results page matters. The first five results of a Google search account for 67.6% of all clicks .

SEO can mean the difference between a good blog with just a few readers and an amazing blog bringing in visitors by the thousands. It’s also a whole lot cheaper than traditional advertising — and more effective.

A Databox survey found that 70% of marketers say that SEO is better than pay-per-click ads for generating sales. That’s why nearly 64% of marketers actively invest time in SEO.

Here are some resources to help you get started with SEO:

A step-by-step guide to SEO for selling digital products

A guide to DIY your blog SEO on a budget

Simple SEO tips that require zero technical skills

A list of 11 free SEO tools for creators

Once you publish blog content, you can repurpose it into other formats, from ebooks to podcast scripts. Repurposing content is one of our favorite small business marketing strategies . Instead of creating content from scratch, you can get more out of your existing content.

One great way to repurpose your blog content is by turning it into a social media post, and that brings us to our third product launch marketing strategy.

3. Connect with potential customers on social media

When you’re getting ready to launch a new product, social media is a great platform to build buzz and get customers on board early. 59% of Gen Z and 55% of millennials discover products on social media.

That may be why so many creators and entrepreneurs use social media to sell digital products .

If you’re new to social media marketing, getting started can feel overwhelming. Should you use organic or paid social media advertising ? Which platforms should you post on?

You can find the best social media platforms for your small business by figuring out where your target market already spends their time online. And social media marketing works best when you combine organic and paid tactics.

Organic social media marketing is an effective way to engage with your community and potential customers, while paid social ads help you get more eyes on your products.

To build some buzz around your new product, Twitter is a solid platform choice. Take web designer and marketing guru John D Saunders , for example. In May 2020, John announced a new course with a video on Twitter :

John’s video let his audience know what to expect from the course and netted high engagement, with 30+ retweets and over 200 likes.

This isn’t John’s first foray into Twitter for his small business , either. Engaging his audience on Twitter and beyond also helped John earn $10,000 on launch day and $100,000 overall from his first course on Podia.

(If you’re selling digital products or online courses like John, check out Podia’s all-in-one platform. Create your free account today. )

As I mentioned earlier, you can also repurpose existing content for social media posts. If you’re selling an ebook that includes industry data, for example, turn some of that data into an infographic, then post it on your Instagram, Twitter, or LinkedIn.

Infographics are liked and shared on social media three times more than any other type of content — and 40% of marketers report that original graphics (including infographics) are the most impactful type of visual content.

If you’re not a Photoshop pro, don’t worry. You don’t need to be a graphic designer to create eye-catching, shareable social media graphics . Free creator tools like Canva and Venngage offer templates that make creating infographics and other social media visuals a breeze.

On the paid social side, Facebook ads are a budget-friendly choice for small businesses and solopreneurs to get their products in front of a larger audience.

Organic posts are like word-of-mouth marketing; your reach is limited to your followers and who they share your posts with. Paid social media lets you reach more of the right people with ultra-specific targeting tools like Facebook Custom Audiences.

That’s probably why over 62% of marketers say that paid social media advertising has been at least somewhat effective for their business.

One perk of using Facebook ads is the variety of options for ad placements and formats, including video ads.

For example, business coach Melyssa Griffin used this video ad to promote her Pinterest workshop for bloggers. The “Learn More” button links to a signup page, and her ad copy and video explain the benefits attendees can expect from the workshop.

With the right audience targeting, Facebook ads like Melyssa’s translate to digital product sales for creators.

To learn more, check out this guide to Facebook ads for digital entrepreneurs and this deep dive into Facebook sales funnels .

At this point, you’re almost ready to turn visitors into loyal customers who are excited for your new product. Our next marketing technique keeps your audience moving toward the finish line.

4. Write an irresistible product page

You’re using the tips we’ve covered so far, and they’re working like a charm. Potential customers are flocking to your product page, ready to sign up for your presale and, later on, buy your product.

You need a page that makes all of your hard work pay off.

Before your product goes live, you can create a pre-launch landing page. A pre-launch landing page has two big benefits:

Validating your product ideas.

Building your email list leading up to your product launch.

On your pre-launch landing page, include a short description of your new product and tell visitors why they should sign up to learn more and get notified when you launch.

You can also add an incentive for early pre-launch signups, like an exclusive discount, coupon code, or free content download.

If your product sounds like the right fit for them, they’ll enter their email address, which validates your product idea and gives you new customers to reach out to when your product launches.

(Learn more in this guide to pre-launching digital products . For even more tips, including a step-by-step tutorial for building a pre-launch landing page with Podia, check out this guide to landing pages and these landing page best practices .)

On launch day, that pre-launch page becomes a product page. What they find on that product page can mean the difference between a visitor clicking the “back” button or the “buy” button.

Don’t worry — you don’t have to be a professional copywriter to craft a sales page that converts . You just need to help your potential customers answer, “Is this for me?”

To answer that question, focus on the results your audience will gain from your product. How will it help them solve their problems? Why should they choose it over a competitor’s product?

That’s your unique value proposition (UVP) : a clear statement that describes how you can solve your customer’s problem better than anyone else.

As you write your sales copy , keep in mind that results aren’t the same thing as features. When you have a product that you’re proud of, it can be tempting to list out every single detail. Instead of focusing on your product features, focus on its benefits.

Here’s why: A feature is a part of your product, while a benefit is the impact that feature has on your customer. In other words, features are all about your product. Benefits are all about your customers.

Take a look at Adrian Dalsus’ description of his business, Despegue Musical .

Adrian acknowledges his audience’s pain points. He understands that promoting music can be overwhelming for musicians in the industry — but he's here to help.

In other words, he helps his audience determine if the product is right for them by speaking directly to their pain points.

Another great way to highlight results on your product page is by displaying customer testimonials .

Only a third of people trust the brands they buy from. But 72% of consumers say that testimonials and reviews make them trust a business more, and 97% of buyers view customer reviews as more credible than any other type of content.

When you show off your customers’ results, you show potential customers, “This could be you.”

For example, Jay Acunzo includes customer testimonials on the sales page for Make What Matters , his membership community.

Jay could have included generic reviews about how rad his membership is.

Instead, he showcases specific testimonials on what his members find most valuable, showing potential customers how much they can gain from joining. (Learn how to ask for and use customer testimonials like Jay in this guide.)

Here are a few more resources on writing a product page that brings in sales:

5 persuasive copywriting techniques for better product pages

6 psychological sales tips to help you sell more

5 tips for writing product descriptions that convert

One final note before we wrap up:

There’s no one-size-fits-all marketing strategy. Different tactics resonate with different audiences, and not every marketing channel works for every product or brand. Don’t be afraid to try a variety of ideas to find what works best for you and your customers. It will be well worth it.

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Build buzz around your product launch

You’ve worked hard to create a product your audience will love. It’s time to share your new product with the world and turn those launch day jitters into sales.

To recap, here are four marketing strategies to promote your new product:

Grow your email list with a lead magnet or newsletter, then announce your new product to your subscribers leading up to launch day.

Create valuable, SEO-friendly blog content. You’ll bring in potential customers and build credibility as an expert in your niche.

Use a combination of paid and organic social media to get your product in front of your target audience and engage with your followers.

Turn all that marketing work into sales by crafting a sales page that converts. Focus on results and include customer testimonials to turn browsers into buyers.

It may take some trial and error, but once you find your groove, you’ll be well on your way to a series of successful launch days and steady sales. Happy launching!

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About the author

Rachel is a content marketer for Podia , an all-in-one platform where online courses, digital downloads, and communities scale with their creators. When she’s not writing, you can find her rescuing dogs, baking something, or extolling the virtue of the Oxford comma.

11 Effective Ways to Promote a New Product

Maximize your new product launch! Explore 11 expert strategies, from leveraging digital platforms to embracing UGC, and ensure your product stands out.

Launching a new product into the market is an exciting venture that presents endless opportunities and challenges. A new product needs more than just a brilliant concept—it requires a strategic and comprehensive marketing plan to reach its intended audience and achieve success. In today's dynamic business landscape, where consumer preferences evolve rapidly, the art of marketing a new product has become an intricate dance of creativity, data, and consumer engagement.

In this blog, we'll delve into 11 powerful and proven ways to effectively market a new product. From leveraging the digital landscape to embracing influencer partnerships, we'll explore strategies that not only capture attention but also drive engagement, build anticipation, and ultimately translate into sales. Whether you're a startup eager to disrupt the market or an established brand diversifying your offerings, these tactics will provide you with a roadmap to navigate the intricate world of new product marketing.

How to Prepare Your Product for Market

Preparing your product for market starts long before it’s ready for distribution. In fact, a great deal of market research and planning should go into your product during the development stage. The more insights you accrue about your target audience and their needs, the better you’ll be able to market your product once it’s ready for market. Before you start a Google Ads campaign or send out an email blast, here are two things you absolutely must do in order for your marketing strategies to be effective.

Do Your Market Research

Conducting market research is a critical step when developing a new product. It involves gathering and analyzing information about your target market, industry trends, competitors, and customer preferences.

Thorough market research also helps you define your ideal customer segments based on demographics, psychographics, behaviors, and preferences. This ensures that your marketing efforts are focused on the right people. It provides valuable information for crafting a targeted and effective marketing strategy. You can tailor your messaging, channels, and content to resonate with your audience's preferences.

Investing time and resources into a new product without proper research can lead to failure if there's no demand or if the product doesn't resonate with the target market. Market research reduces the risk of launching a product that doesn't gain traction. 

Develop a Unique Selling Proposition (USP)

A Unique Selling Proposition (USP), also known as a Unique Value Proposition, is a concise statement that outlines the unique and compelling benefits of a product, service, or brand compared to its competitors. It's a key element of your marketing strategy that helps you communicate why your offering stands out in the market and why customers should choose it over other options.

A strong USP is designed to address the specific needs, problems, or desires of your target audience. It should clearly convey the value and advantages your product provides, and it often focuses on one or a few key factors that set your offering apart. 

Your entire team, from your product development team and salespeople to your marketing team, customer service representatives, and more, should know the new product’s USP by heart. A united understanding of the new product’s unique value will go a long way in promoting the new offering.

Effective Strategies for Promoting a New Product

Marketing a new product effectively involves a combination of strategies tailored to your target audience, industry, and product characteristics. An effective marketing campaign often incorporates multiple strategies to increase efficacy and reach a wider audience. Check out the strategies below and see if you can identify a few that would work for your new product.

1. Shoppable Product Landing Page

A strong product landing page is a must, especially if yours is an e-commerce business. Build a user-friendly, informative, and visually appealing landing page for the new product that showcases its features, benefits, and how it works (if applicable). Include strong visuals, reviews, testimonials, and a shopping widget so customers can make a purchase easily from the landing page.

Want customers to buy your product at retail locations near them ? Feature a product locator on the landing page. A product locator can show customers where to get the product in stores near them as well as directions and contact information.

2. Blog Posts

Content marketing is a powerful strategy for generating leads and building brand awareness, generating over three times as many leads as outbound marketing and costing 62% less on average . It’s one of the best ways to generate traffic to your website. When promoting a new product, marketers should create valuable blog content related to the product and the industry as a whole. For example, alcohol-free spirits brand Free Spirits regularly shares cocktail recipes on their blog . 

3. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) can play a crucial role in promoting a new product by increasing its online visibility, driving organic traffic to your website, and attracting potential customers who are actively searching for products like yours. 

Unlike paid advertising, which stops generating traffic when the budget runs out, SEO efforts can provide long-term value. Well-optimized content can continue to attract organic traffic over time. SEO focuses on targeting specific keywords and phrases related to your product. This ensures that the traffic you attract through search engines is highly relevant, increasing the likelihood of converting visitors into customers. 

The challenge with Search Engine Optimization is the multi-pronged approach required to make a lasting impact. Creating insightful, helpful content is one of the heavy lifters of great SEO, but you should also take the time to create backlinks, optimize your technical SEO, increase social shares, and more to see the most positive outcome. While SEO requires time and effort, the results can be highly cost-effective compared to continuous paid advertising campaigns.

4. Video Content

Video marketing is another fantastic tool for new product promotion. With so many platforms supporting short and long-form video content, there’s really no better time to jump into this lucrative strategy. A recent study from Wyzowl revealed that video content helps increase user understanding of products and services, reduces support inquiries, increases brand awareness , increases traffic, generates leads, and more. 

When promoting a new product, you should work on creating product demonstration videos, tutorials, and explainer videos to showcase your product's functionality. Take inspiration from HySecurity–this brand uses short videos on their product landing pages to give consumers an in-depth look into the features and benefits of each product.

5. Social Media Marketing

Marketing on social media is a valuable strategy for a variety of reasons. Social media platforms provide an extensive reach, allowing you to showcase your brand to a global audience. Regular posting and engagement can help increase brand visibility and recognition. Many social media platforms also offer sophisticated targeting options, allowing you to reach specific demographics, interests, behaviors, and geographic locations. This precision helps you connect with the right audience for your products or services.

Choose the platforms where your target audience is most active. Share engaging content, including visuals, videos, and customer testimonials. Utilize relevant hashtags and run targeted ads to reach a wider audience. Be sure to respond to comments, answer questions, and engage in conversations because this fosters a sense of community and builds stronger relationships with customers.

Learn more: How to Boost Alcohol Sales Using Social Media

6. Influencer Marketing

Influencer marketing has become a popular and effective strategy for brands to connect with their target audience and promote their products or services. Influencers have well-established credibility and trust built up with their followers. When an influencer promotes your product, their endorsement can be seen as genuine, leading to increased trust in your brand. This is especially helpful when launching a completely new product. If you're entering a new market or targeting a new demographic, influencer partnerships can help you quickly establish a presence and gain credibility with an audience you’re unfamiliar with.

Collaborate with influencers or experts in your industry who can authentically promote your product to their followers. Don’t forget to select influencers whose values align with your brand and who have genuine engagement with their audience. A successful influencer marketing campaign requires thoughtful planning, clear communication, and mutual respect between the brand and the influencer.

7.  Leverage User Generated Content (UGC)

User-generated content (UGC) refers to content created and shared by your customers or users, such as product reviews, testimonials, photos, videos, social media posts, and more. UGC is seen as more authentic and trustworthy than brand-generated content and even influencer-generated content. Positive reviews, testimonials, and real-life experiences shared by actual users can build trust and credibility for your new product.

When potential customers see other real people using and enjoying a product, it provides social proof that your product is worth trying. UGC demonstrates that real people are benefiting from your offering. Encourage users to share their experiences with your new product to foster engagement and interaction. Creating a hashtag on social media is a relatively easy way to encourage UGC. 

8. Public Relations (PR)

Press releases are valuable tools in marketing a new product because they allow you to communicate important information about your product launch to the media, industry influencers, and potential customers. If your press release contains newsworthy information, it may lead to media coverage, articles, interviews, and mentions in industry publications.

A well-crafted press release can even create anticipation and buzz around your new product. Teaser information, sneak peeks, and intriguing details can spark interest and curiosity among your target audience.

9. Email Marketing

Email marketing allows you to communicate directly with an audience you already own. You can send personalized messages and updates about your new product, ensuring that your message reaches your subscribers' inboxes. With your existing email subscriber list, you already have a group of individuals who are interested in your brand. You can segment your list based on various factors, such as demographics, purchase history, or engagement level, to send targeted messages to the most relevant audience.

10. Free Trials and Samples

Offering free trials and samples can be a powerful promotional strategy for introducing a new product to the market. This approach allows potential customers to experience your product firsthand, overcoming any initial hesitation or uncertainty they might have. They can try the product before committing to a purchase, making them more likely to give it a chance. Happy customers who enjoy their free trials or samples are more likely to share their positive experiences with friends, family, and social networks, leading to organic word-of-mouth marketing.

Want to make your product more visible? Try Grappos for free for 30 days →

11. Paid Advertising

Paid advertising has long been a go-to tool for marketers. If you’ve got the budget, paid advertising can offer several benefits when launching a new product, as it allows you to reach a targeted audience quickly and effectively. This strategy ensures that your new product is immediately visible to your target audience, which is especially important for creating awareness and driving initial interest. 

You have control over who sees your ads based on demographics, interests, behaviors, location, and more. This precision helps you target the most relevant audience for your new product. Unlike some organic marketing efforts, paid advertising can yield results relatively quickly. This is crucial for generating traction and early sales during the launch phase. 

Paid advertising can be executed across various channels, including social media, search engines, display networks, video platforms, and more. Choose the channel most relevant to your target audience to get the best return on investment. 

Innovate, Promote, Succeed

From crafting compelling content to harnessing the power of user-generated content, these marketing strategies will help your new product make a splash. With the right resources, tools, and partners, you can leverage each strategy to maximum effect.

A product locator from Grappos is a powerful tool not only because it helps customers find your products near them, but also because it’s fully supported by the Grappos team. From site integration to software updates, data collection, and more, the Grappos team has you covered so you can focus on the important things.

Request a Grappos product locator demo today →

You might also like:

• Landing Page vs. Product Page: Benefits of Each Explained
• 9 Must-Have E-Commerce Website Features [+ Bonus Tools]
• 22 Digital Marketing Tools for a Successful Sales Team

Eric Kunisawa

Eric Kunisawa is the founder of Grappos. He's been successfully helping businesses connect customers with their products since 2008.

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How to Promote Your Content as a Creator

Published: May 13, 2024

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content.

Your content could have the secrets to world peace and curing jet lag, but it doesn't matter unless people actually see it.

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly.

Finding your perfect content promotion strategy has a learning curve that every creator has to navigate:

• Picking up momentum with platform algorithms.
• Learning about your target audience.
• Sharpening your marketing skills.

In 2023, the content promotion strategy for my brand and my clients reached well over 25 million people. I‘m an author, service provider, and digital product creator with a blog, YouTube channel, and social media accounts.

My focus platforms are Pinterest and LinkedIn, but I’m also a marketing manager for brands that leverage Facebook, Instagram, TikTok, X, and email marketing.

Here are my no-fluff, actionable tips for how to get there yourself.

How I Promote My Content

Best tools for content promotion, how to promote your content on social media, 5 content promotion best practices.

Content promotion is simply the process of reminding people about your content, products, or services. But what does that look like in real life?

I'll walk you through this process using my own brand as an example.

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Create Valuable Content

Yes, this is technically not a step in content promotion , but it needs to be said: no amount of marketing will make users care about poor content.

The (sort of) exception to this is a lifestyle brand. Large audiences have been amassed by many creators on TikTok and YouTube for simply sharing their daily lives. It's a different type of value: entertainment.

These creators turn mundane tasks like cleaning their camping gear or getting ready for work into video content that their target audience loves.

But if you're not a lifestyle brand, you need to constantly reflect on the value exchange that consumers get from your content.

Here's an example of a blog post tutorial on my website. This is a piece of free content that funnels readers into a paid product, and it needs to be valuable enough to convince readers to spend money.

Image Source

Prioritize Search Engines

An Instagram post from five years ago can't bring you organic traffic, sales, or impressions today, but a blog post, Pinterest image, or YouTube video can.

Why? Because those platforms are search engines.

The most popular search engines include:

• Google/Bing/Ecosia/etc . Primary focus: written content.
• YouTube . Primary focus: video content.
• Pinterest . Primary focus: visual content.

Content marketing efforts go much further when you have platforms that are driving users to your content.

Not only are search engines doing the heavy lifting of getting eyeballs on your content, but it's also a targeted audience.

Users are actively searching for your content when they Google or search on YouTube, versus being randomly shown something on Facebook or Instagram.

I haven't published any new content on Pinterest in the last 60 days, but thanks to the nature of the platform, my website has still gotten more than 1.8 million impressions.

Search engines do come with a learning curve, though.

You'll have to learn search engine optimization (SEO), search intent, and some other technical skills, but you can learn for free with HubSpot Academy .

While it‘s technically possible to get social media users to convert to website traffic, we’re all sick of being told to “just click the link in my bio!” Social media platforms have their place, but they should never be your sole content promotion strategy.

Go From Macro to Micro

A reliable content marketing strategy is the macro-to-micro model : start with a comprehensive piece of content and break it down into as many smaller pieces of content as possible.

Here is an example of that process:

• Write a thorough blog post.
• Break down the big points into 3-5 podcast episodes or YouTube videos.
• Turn those same big points into carousels for Instagram and LinkedIn.
• Leverage individual takeaways and turn those into educational short-form videos for Facebook, Instagram, TikTok, and YouTube Shorts.
• Respond to the questions on your short-form videos, and edit your original blog post to answer any FAQs that you missed when writing.

Look closely, and you'll notice many big creators leveraging this circular content promotion tactic.

It takes far less effort to use the macro-to-micro content creation model than it does to piece a dozen small ideas into a coherent long-form piece of content. It helps you create focused content that your target audience is interested in.

Here's an example from my brand. First, I wrote a blog post about working vacations . Then, I used the content to make a YouTube video, send an email to my email list, create Pinterest pins, and write LinkedIn content. I also have a book on this topic.

See how the different pieces of content intertwine?

Choose Promotion Frequency

My advice : Create a sustainable social media strategy — one that you think you can sustain for the next year.

Why a year? Even if you already know the ins and outs of content promotion, you still need time to gain momentum with the different platform algorithms. Content promotion is a process of sowing seeds, tending the land, and waiting for harvest day to come.

The second week of January, content marketing Facebook groups are filled with predictable cries of frustration. “Blogging/Instagram/content marketing is dead!” shout people who have only been promoting content for the last ten days.

It‘s as reliable as New Year’s Eve fireworks.

It's wonderful to have enough enthusiasm to set lofty goals, but your content promotion strategy requires long-term follow-through to reach its potential. This post from LinkedIn creator Tasleem Ahmad Fateh will help inspire the right mindset.

Promote Content on Podcasts

Podcasts are a great place to promote high-level pieces of content like:

• Coaching programs.
• Email freebies.

I chose podcasts as the primary promotion strategy for my book launch in January 2024 because of the high return on investment. Established podcasts come with a lot of credibility and a reliable listener base.

Your task is to have an engaging conversation, which takes far less work than other types of audience-borrowing, like writing guest posts .

There were days during my big book promotion push where I did six podcasts interviews back to back; I could've never written that much content in that same time frame.

Ultimately I was interviewed on 40+ podcasts and it was a content promotion tactic that really paid off.

Pinterest Business Account

Analytics tools.

All of the enthusiasm for content aside, how do you actually make it happen? Leverage these tools to make your content promotion strategy possible.

Canva is a web-based graphic design software that lets you make everything from icons to entire websites. It's incredibly user-friendly and comes loaded with thousands of free templates. Bulk content production is so much easier with Canva.

In a perfect world, the bulk of your content promotion wouldn‘t be done by you — it’d be done by your readers.

After all, don't you give more weight to a friend sharing a recipe on Facebook and saying “This was delicious!” than to the recipe creator sharing the same URL?

Social endorsement is a great indicator of content quality, and as a result, some platforms even favor user-shared content.

Pinterest‘s algorithm operates this way, and its power can’t be overstated. It works like magic for creators:

Here's an example from calligraphy brand Loveleigh Loops . A reader saved this image from the Loveleigh Loops' blog to one of their Pinterest boards and it was seen by 700k+ users in just a 30-day period.

To tap into these benefits, you need a Pinterest business account and to claim your website . Those are the bare minimum steps; you may actually passively grow followers as well if you finish setting up your Pinterest account .

Have your readers already been sharing your content on Pinterest without you knowing? Grab the URL from your most popular blog post and run it through a share counter to see.

This step is something that every creator with a blog or online shop should prioritize.

Tracking performance is the name of the game, even if you have no plans to use it anytime soon. Consider these popular analytics tools:

• HubSpot Analytics .
• Google Analytics.
• Manual tracking in a spreadsheet.

One of my big early blogging mistakes was failing to set up Google Analytics. I used the internal WordPress analytics tool instead and dragged my feet for two years before finally setting up Google Analytics.

I lost out on a lot of data and performance insights.

Social media sharing is time-consuming when you always do it in real-time; improve productivity by batch-creating content and scheduling it using a content calendar.

Use a scheduler like Later (there are free and paid plans) to build out a content calendar that covers all of your social accounts.

Most platforms also have native schedulers built into the user interface, but scheduling on every individual platform is more time-consuming.

Pro tip : Scheduling helps you stay consistent, but it doesn't excuse you from the rest of the content marketing process. You still need to engage with comments on your posts, or your audience will become disengaged. More on this in a minute.

Feeling excited?! Here are the exact steps to develop your social media strategy.

1. Choose your type of content.

What type of content do you want to create most? Start by answering that question and explore the social media platforms that are associated with it:

• Written content . LinkedIn, X, and Facebook groups.
• Videos . YouTube, TikTok, Instagram, Facebook, and Snapchat.
• Images and graphics . Pinterest, Instagram, and LinkedIn.

Take our free Social Media Certification training to learn more about the options at your disposal.

2. Pick a focus and go deep.

Don't dilute your focus while learning content promotion. Zoom in on building your brand on one single channel; two if you already have some content creation experience.

When I started my brand Writing From Nowhere in 2018, I focused on my blog and Pinterest. To learn about SEO and Pinterest marketing, here’s what I did:

• Took online courses.
• Listened to educational industry podcasts.
• Joined online communities where I asked questions.

I became obsessed with getting results in these two focus areas. Two and a half years later, I was a Pinterest marketer for other brands. Three and a half years later, I was a freelance SEO writer.

Next, I started focusing on YouTube and LinkedIn. My book deal offer came through LinkedIn.

Although my YouTube channel hasn't grown to be a passive income source, I learned YouTube SEO and now create video outlines for my clients.

Go deep, then go wide.

3. Drive viewers to your email list.

You don‘t own your social media accounts, and you actually have very little control there. If TikTok gets shut down in the U.S., you’ll never be able to reach your followers there again.

YouTube channels get demonetized. Instagram accounts get hacked and held for ransom. Pinterest accounts get suspended by mistake all the time (in fact, one of my most-read blog posts is a guide to appealing a wrongful Pinterest suspension ).

You have no control over what ultimately happens to your account on any given social media platform.

So, to capture the viewers you get from social media, you need to drive them to content that you own and can't have taken away from you : an email list. You incentivize viewers to join your email list by offering them a free product .

This creates a private line of communication between you and your audience.

Along with this security comes additional marketing opportunities, like audience segmentations and targeted engagement.

Valuable content? Understood. Social network? Selected. Tools? At the ready. Now, here are my top tips for implementing these promotion strategies.

1. Set up all accounts.

Even if you don't plan on executing an X or Facebook strategy right now, there are benefits to setting up your accounts correctly:

• Branding . Protect your brand name from being grabbed by another creator.
• Redirection . If viewers are looking for you on TikTok, politely direct them to your Instagram account where you're active.
• Passive views (this is specific to Pinterest). Even if you publish no content of your own on Pinterest, your account will still grow passively if Pinterest users are saving blog posts, products, etc. to their Pinterest boards.

Even though I‘m not active on X, I’m always surprised to open my account and see direct messages waiting for me. It's a line of communication that, despite not using it often, I want to keep open.

2. Always include relevant keywords.

While social media platforms don't compare to search engines in terms of website traffic, you can still improve your search discovery and visibility by using relevant keywords on all algorithm-based platforms.

All of your TikTok videos, Instagram posts, etc. should include keywords that help the algorithm distribute you to relevant audiences.

Use what I call “common sense keywords” to describe your content. For example:

• Bad: “A cheap week in my favorite place.”
• Good (bolded words are keywords): "A week backpacking in Grand Teton National Park on a budget ."

While a few keywords won‘t suddenly drive loads more traffic to your website, it will help the social network you’re using better understand your content.

3. Engage with viewers.

It‘s not surprising that there’s a lot of bad advice rolling around on the internet, but sometimes I see a piece of content promotion “advice” that's so bad it brings the entire internet down a level.

An example? Using AI to respond to comments for you on your content.

You lose so much by not actually engaging with viewers:

• Learning opportunities . Your viewers will give you some of your best future content ideas.
• Building relationships . Imagine chatting in the comments about vacation plans, business milestones, etc. and then the next time you speak to them, they don‘t remember any of it. That relationship is completely lost. That’s what you risk when you fake your social engagement.
• Lost trust . Why bother sending you a DM or inquiry if you're not actually reading your messages?

Your content promotion will go further when you get viewer engagement. Reward their engagement by engaging with them. As Instagram creator through.the.llyns put it, " Give the engagement you hope to receive ."

4. Share more than once.

No one remembers what you posted on X six months ago. I bet YOU don't even remember. Promote your content when:

• It's brand new .
• It's been updated .
• It's relevant or trending.
• It's been 6 months since you last posted .
• You‘ve strengthened the content’s authority with new testimonials, reviews, etc.

You may be surprised to learn that even evergreen content like “start a business” or “marketing tips” have seasonal ebbs and flows. Use Google Trends and Pinterest Trends to do target audience research.

5. Be visible in your brand.

You are the reason that people like your brand. That doesn't mean that you should post selfies every day, but you should share:

• Your unique insights.
• Your branding.
• Your voice.

Not only does this help build relationships with your audience, but it also creates a loyal brand following. Done correctly over time, viewers will watch a YouTube video, read a LinkedIn post, or open an email just because you published it.

Putting the Strategies to Work

Did you know that LinkedIn posts do better if the link is posted in the comments instead of the post itself? Probably not, because no one does until they're eyeballs deep in LinkedIn content creation.

In other words, don't be too hard on yourself as you learn the ins and outs of promoting content — just keep going.

These content promotion strategies can move mountains for your brand if you keep learning.

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