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How to give the best social media presentation in 2024.

Raluca Cirjan

Apr 8, 2024

No credit card required!

Creating an engaging presentation for social media is essential when you want to show your team the ROI of your latest social campaign or impress a client you’re trying to land. With an engaging presentation you’ll captivate your audience and effectively convey your message.

This article will help you learn how to showcase your work and deliver the key message while keeping your audience hooked. Pair this new knowledge with our free social media presentation template , and you’re ready to conquer the world.

What is a social media presentation?

How to create a social media presentation.

• How to present your social media work
• Social media marketing presentations to inspire you

A social media presentation is a visual document that shows how social media can be used to achieve specific goals or objectives . It can be used to pitch an idea to a potential client, to show how social media can be used in a marketing campaign, or simply to educate others about the benefits of using social media .

When creating a social media presentation , consider the following:

• Who is your audience? Pick examples that will address your listeners’ specific pain points and make them nod in agreement.
• What are you trying to achieve? Have a clear goal in mind: are you pitching to land a new client or showcasing your quarterly results and ROI to non-social-media-savvy execs?
• What story do you want to tell?  Use your storytelling skills by including the problem, the actions to solve it, the resolution, and the results; always end with a call to action.
• What is the hook? Hooking your audience early ensures you have their attention throughout. A good hook and withholding just enough information draws people in and intrigues them immediately. T hink shocking statistics, rhetorical questions, growth stats, engagement metrics or mind-blowing KPIs. 

Where do you even start creating your presentation? Different environments and audiences require a different presentation and tone of voice. Your social media marketing presentation should point out the advantages of personalized social media content and drive your main message home.

Properly showcasing your work can help you make a good first impression on potential clients and build a stronger relationship with existing ones. With this in mind, let’s tackle the topic of presenting your social media work to clients. The smart way: with the right social media marketing presentation. Ready, get set, read!

Using eye-popping videos, pixel-perfect images, and engaging storytelling, social media platforms help brands increase awareness, connect with their potential customers, and boost sales.

Step 1: Gather data & insights for your presentation about social media

Don’t skip your research and project discovery phase . Prepare an audit of the client’s existing social media presence, do a competitive analysis, understand the brand’s audience, and come up with content that is tailored to their needs. You can’t skip these steps if you’re looking to build a long-term professional relationship with your client and get the desired results.

• Identify your audience
• Pinpoint the tone of voice
• Introduce solutions to common pain points

After doing your research, think about the extra things that can help you make a great first impression. It’s not enough to know the client’s past social media activity.

Look into the company’s values and overall website performance . Show them you’re really interested in their business by making content suggestions that support and emphasize their core values. It might help if you have similar clients in your social media portfolio to prove your experience in that industry, but it’s not mandatory. 

A social media portfolio is a set of pieces of creative work that you can use to demonstrate your social media skills. Building an engaging and creative portfolio is essential for showcasing your expertise as a social media expert. It can be anything from past posts to analytic reports . 

Don’t be afraid to address both the brand’s strengths and weaknesses. If you are going to work with this client, their problems become your problems as well. Collaboration is one of the most common challenges in any business. The marketing department makes no exception.

Step 2: Decide where to host the social media presentation

So you found out what your client needs in terms of social media presence, you understand the target audience, and you’ve come up with some brilliant content ideas. Hooray!

Now it’s time to start thinking about the way you are going to showcase those social media slides to your client.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. Are you maybe trying to save a ton of time and going with a premade template from Pitch’s proposal template collection or that lucky template you’ve used a few times before (and gotten amazing results with).

All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. Then, a couple more.

Let’s analyze 4 environments you could use to present your work and explore what each of them allows you to do:

1. Planable — social media collaboration tool with great UI/UX

A dedicated social media management  tool is the right choice. Yes, it’s obvious we think that. It’s also true. 

Planable offers one place to create, collaborate, showcase, and approve social media content. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts — I’m outta breath with so many platforms we support — exactly as they appear when published.

We really offer one of the best marketing presentation formats you can think of. 

With Planable, you can visualize content by week or month and see everything at a glance across all your pages. You can strategically plan and schedule your content by dragging and dropping posts in your predefined time slots. One calendar, one integrated social media marketing strategy presentation across multiple channels.

With Planable, teams can plan and create content for pretty much all the major channels out there. We’re talking about:

• Scheduling recurring Facebook posts .
• Planning and layout out beautiful Instagram grids .
• Scheduling TikTok videos .
• Writing and scheduling thought-provoking LinkedIn content .
• Spreading the word about your chic local brewery with Google My Business .
• Writing tags and descriptions for multiple YouTube videos at once instead of doing it individually.
• Crafting the perfect, character-number-appropriate Twitter post .

Showcase all that hard work described above to clients in all its beauty without relying on spreadsheets and clunky mockups.

Make social media presentations with Planable’s mockup pages

Have you ever taken a look at your work and went “boy, I’m sure looking forward to setting up a test page to show all this stuff to my client!”? No? Thought so.

The format you present your work is just as important as the work itself. And let’s be real, test pages and screenshot-laden PowerPoint presentations are messy.

Enter mock-up pages. In Planable, you can create a custom page for any of the 7 supported platforms quickly and hassle-free. You don’t even have to connect the actual page. If you don’t have permission and don’t want to ask the client just yet, you can still show them your work in context.

Here’s how you do it:

• Go to “Add pages” in your workspace
• Select the relevant platform
• Click on “Create a mockup page”

While we’re at it, here are some of the details you can tweak to make your mockup pages as enticing and personalized to your client’s wishes as humanly possible:

• Profile image
• Cover photo
• Page description

Your mock-up page is ready for feedback and collaboration!

If you want to elevate your mockup page to the status of “totally publishable content”, simply connect it to a real account. You can find this option in your page’s settings:

2. Powerpoint or Keynote — best for primary social media presentation templates

Social media PPT presentations or Keynote slides can be distributed easily to the team and clients. You can use text, photos, illustrations , drawings, tables, graphs, and movies to effectively walk your audience through the presentation. So far, so good. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.)

Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. Take the carousel, for example. Showing the rest of the cards would imply extra mockups or a separate email with links to Google Drive, where you would have a folder with all the images.

3. Google slides — popular for standard templates designed for social media presentations

This is a useful tool for collaborative presentations. You can work on slides together with your team without any special software, and you can see what other people are doing at all times. Plus, every change made will be saved automatically, so there’s no need to worry about losing anything important. 

Google Slides’ predecessor, PowerPoint, has always been a complicated tool that makes it hard to create simple presentations. Not everyone understands Powerpoint’s options and what they mean at first glance, which leads many beginners into confusion when starting out. By comparison, Google Slides is much more intuitive and user-friendly. 

Since Google Slides is a web-based tool, you don’t need to download any software, and you can start creating your slides from the get-go. You can easily embed videos (and other media you can think of), which makes it super convenient for social media managers looking to showcase their work or mockup accounts. 

As with any new software, there is a learning curve when you first start using Google Slides. Among the biggest drawbacks of this tool for presenting your social media work is the limited collection of themes and limited file types for exporting.

4. Social media test pages — best for creating a presentation on social media pages

Social media test pages are the closest you are going to get to the actual outcome of your work. These previews allow everyone to see what the posts are going to look like on the official pages. You can also invite your team and clients to post and leave feedback in the comment section of each post.

Even though it is time-consuming, a lot of agencies and social media managers still use this method to showcase their work. This proves that seeing social media posts as though they’re live before approving them is something that clients want and need.

But you’re the marketer here. You need to think about both the upsides and the downsides. Before embracing this solution, bear in mind that you would have to create one test page for every social media platform that the client is using. What happens when the person who is responsible for approving the content does not own a social media account on a particular platform? Another thing to take into consideration is the privacy issue. Your client trusts that no other people get to see that jolly Christmas campaign before it’s (at least) December.

Fortunately, you don’t need to look for solutions to these kinds of problems. It’s 2020. There are tools out there that solve both the challenge of presenting your work and receiving feedback. It’s not a secret. In fact, thousands of marketers have already chosen this type of solution. Fast collaboration. Easy planning. And support that will never, ever leave you hangin’.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes.

How to choose the right environment for your social media presentation:

• It has to allow the marketing team and client to see pixel-perfect content previews of the social media posts;
• Any format, whether it’s text, video, gif, link, photo, album, or carousel, should be easy to show; 
• Your social media work should be rich in emojis, active hashtags, page tags, or gifs. Your client needs to be able to see them as they will appear live;
• It has to allow your posts to be adapted to the intended channel accordingly, whether there are image formats or character limits;
• Ideally, your client should be able to visualize content by week or month and see everything at a glance across all the pages;
• It needs to make collaboration easy for your team and clients. Changes to the original work are inevitable, so make sure to plan ahead. For instance, your solution should make it possible to give feedback right next to the posts, to add attachments to comments, resolve comments once feedback is implemented, and collaborate in real-time;
• Whatever solution you choose, make sure it improves your team’s efficiency. No extra clicks, no need for extra communication channels to give and receive feedback.
• Everything should be automated; Push notifications should be an exception. This is why Planable has the option to directly publish your posts ( Instagram included ) without manual work.

Step 3: Create your social media presentation outline

A presentation outline is a very important part of writing. It’s basically the skeleton of your essay, and if you’re going to have a good structure, then you need one. During the writing process, it’s key to make sure that your ideas are well organized. By writing an outline of what you’re planning on saying in a social media presentation beforehand, you can be sure that all of your points have a good transition and that you cover everything you set out to go over.

Step 4: Structure & organize the social media marketing presentation

Roll up your sleeves and get ready to shape your random ideas into a concrete social media presentation. Now that you have an idea of what the message should be, the design and organizing step implies molding your ideas into a digestible and appealing form for your audience. You want them to lap up your content, so don’t skimp out on the creativity.

The first step is to make a list of all the information that you want to include in your presentation. From there, decide on an organizational structure for this information.

Here’s an idea of how you can structure your presentation in three broad sections:

• Introduce yourself & your team
• Show your work
• Present the social media management pricing range
• Include a CTA

How to nail a social media marketing presentation

We all know there are many things to do before delivering a presentation. You must be confident, practice in front of the mirror, organize your slides and devices , and take care of any last-minute changes. 

Before the social media presentation

Preparation goes beyond last-minute adjustments. Here are a couple of valuable assets that will help you with presentations in general.

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

The secret to making your message ‘stick’ is all in the details. Once you know what makes people remember things, it’s easy to formulate a coherent and compelling argument for them!

Chip & Dan Heath’s book does exactly that (and more). It helps you understand how to make your audience remember the core message of your presentation. How to formulate your vision so that it ‘sticks’ in their minds with a simple formula:  Simple, Unexpected, Credible, Concrete, Emotional, Story (yep, it spells success).

“How to sound smart in your Tedx talk” by Will Stephen

Stephen’s viral and hilarious Tedx talk shows the power of confidence, inflection, and empathy. It’s the perfect example of presentation skills at work. Here’s the gist of the presentation:

• gesticulate and use inflection to appear confident
• ask the audience questions
• tell an anecdote to connect with your audience
• use images and other media
• dress accordingly
• build intensity, then change the tone near the end
• connect the end of the speech to the beginning

After social media marketing presentation

Your offline deck is just as important as your live presentation. It’s always great to follow up after your live presentation. Remind them what it was about, include some highlights, and thank them for their time. This will not only help you stay in contact, but it can seriously increase your chances of hearing back from customers or potential clients. 

Done with your presentation? Engaging online or following up has several benefits. 

If you’ve given a social media presentation, follow up by sending thank-you notes or surveys. This will make sure your message stays fresh in people’s minds. Your focus should still be on offering value, not taking up someone’s time.

Social media presentation examples to get inspiration

Need some inspo? Here are six hand-picked examples to get those creative juices flowin’!

1. Introduction to Social Media Strategy Presentation

Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. That’s what this presentation will cover: the main aspects of creating a social media strategy for your brand . As a true geek, my favorite slide of this presentation is the one that defines SMART Goals and gives a specific example. 

2. 10+ Social Media Tips – Social Media Starts with a Content Strategy

If your social media strategy is fired-up and ready to meet the social networks, check out these slides with straight-up tried social media content tips & tricks. Skipping the fluffy theories, Joe Pulizzi takes us through the steps of creating a content plan that makes sense by giving explicit examples. 

3. How to: Optimise Facebook & Youtube for your Business

Check out this presentation that takes you step by step through the use of Facebook pages and YouTube features. If you’re new to Facebook and YouTube as a business, Megalyn will help you build brand awareness using social media. 

4. TikTok Hashtag challenge – for content ideas proposals

Planning on using a specific social media channel in your strategy? Here’s how to present it to the client. Pick a specific direction for your social media content and describe it: present the general concept and its potential, and showcase the most popular campaigns and their results (if possible). Take this TikTok Hashtag challenge as an example: 

5. Launching something new? Here’s a Website Launch Plan Presentation

Here’s an alternative way to present a website without building it from scratch. Tip: always include a meeting agenda and a summary of your project in the presentation. This would prepare the audience for what the presentation will cover and will emphasize that you’re an organized person/team. 

6. Weekly Progress Meetings Presentations

Once you’ve set up a social media workflow with your team and clients, it’s time to set up a weekly progress meeting. These meetings will help everyone exchange insights, get clarity and solve or anticipate possible issues. It’s also a good time to point out the main goals you’re seeking to achieve by implementing a social media strategy. Here’s an example of what your presentation could look like.

Raluca Cîrjan, Digital Marketing Specialist @Planable.io. Advertising and social media enthusiast, fast learner & ailurophile. I believe that one joke a day keeps the doctor away. Feel free to share a funny story with me.

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FAQs About Social Media Presentation Templates

What are social media presentation templates.

Social Media Presentation Templates are pre-formatted designs that can be used for creating professional and visually appealing presentations related to social media. These templates can be used across various presentation software like PowerPoint, Google Slides, and Keynote. They typically feature elements such as infographics, charts, and diagrams related to the social media realm.

These templates are used to present data and analytics, marketing strategies, campaign overviews, and other related topics in an easy-to-understand and engaging manner. They are ideal for social media managers, digital marketers, business owners, or anyone who needs to showcase information about social media in a professional context.

Why should I use Social Media Presentation Templates?

Using Social Media Presentation Templates comes with several benefits. First, these templates can save you a lot of time and effort. Instead of starting from scratch, you only need to input your data and adjust the design according to your branding or preferences. They provide pre-made layouts, so you no longer have to worry about designing your slides.

Second, templates ensure consistency in your presentation. All slides follow the same design, which contributes to a seamless and professional look. Lastly, these templates help in delivering your message effectively with the help of relevant visuals, making your presentation more engaging.

Why do I need a Social Media Presentation Template when I can use traditional ones?

Social Media Presentation Templates are designed specifically for presenting social media-related content. These templates usually include graphics, icons, and layouts that are tailored to present social media data and strategies. Traditional templates may not have these specialized components.

In addition, using targeted templates for your presentation can make it more focused and relevant to your audience. It also helps in keeping your audience engaged as the visuals are more relatable and easy to understand.

How customizable are Social Media Presentation Templates?

Social Media Presentation Templates are usually fully customizable. You can insert your text, photos, logos, or any other necessary graphics. You can also adjust design elements like color scheme, fonts, and backgrounds to align with your company branding or specific preferences.

Moreover, the included charts, graphs, and infographics are often data-driven, which means you just need to replace the presented dummy data with your own. This feature can make a significant impact in terms of achieving a personalized and professional presentation.

Where can I find quality Social Media Presentation Templates?

Quality Social Media Presentation Templates can be found on various online platforms. These platforms include template marketplaces and specific tools for presentations like SlidesCarnival, SlideModel, Envato Elements, or TemplateMonster. These platforms offer a wide range of templates to satisfactorily cater to your needs.

When choosing a template, be sure to evaluate its design, customization features, and relevance to your content. A preview function is usually available to help you choose the most suitable template. It's also worthwhile to check reviews or ratings if available to ensure it's a reliable choice.

18+ Free Social Media Marketing PowerPoint Templates (Top Business Marketing PPTs)

The best social media PowerPoint templates help you create the best marketing materials. Use social media PowerPoint templates to help you create professional visuals.

You should be marketing on social media. A social media PowerPoint presentation can be a vital part of your social media plan.

Facebook has over 1.7 billion daily users. Five hundred million new Tweets pop up every day. A billion people log in and use Instagram daily.

We’ve got over 18 free social media PowerPoint presentation templates selected for you. But while free is a hard price to beat, it’s unlikely that these give you the best options.

Plan campaigns and create marketing proposals. Start taking advantage of the latest marketing trends . This article will show you powerful social media PowerPoint templates for professional visuals.

9 Top Premium Social Media PowerPoint Templates

Envato Elements is a powerful source for social media marketing presentation templates. It’s so deep that it helps to have a guide. Let’s look at nine premium social media for business PowerPoint presentations:

1. Oyimen Social Media PowerPoint

Social media is all about engagement and visual identity. This social media PowerPoint template is perfect. Present your brand’s visual online presence.

You can place your images into the slide master to customize. No need for Adobe Photoshop or other image editors. This template features:

• 12 slides for posts (1080×1080 pixels)
• 12 slides for stories (1080×1920 pixels)
• light & dark versions
• editable text

It’ll be hard to find free templates for social media marketing as good as this one.

2. Social Media PowerPoint Template

A social media PowerPoint like this helps you put your best foot forward. Device mockups are included as a critical feature of the template. These allow you to showcase your social presence as it looks on real devices.

You’ll be convinced by this social media presentation template. It’s an attractive way to boost engagement and attract new audiences.

3. Social Media Trends PowerPoint Template

Social media is a crowded landscape, and it pays to stand out. This trendy modern social media presentation template includes 100 unique slides. Each is pre-animated, and many feature simple drag-and-drop content placeholders.

That means you can build a fantastic slide deck in moments — no editing skills required. A free social media PowerPoint template needs a lot more work than this one.

4. Social Media PowerPoint Template

Sure, you can find a social media PowerPoint template for free. Turn to a professionally-designed premium option like this, featuring:

• resizable and customizable graphics
• recommended free web fonts
• picture placeholders
• drag and drop to edit

It’s far superior to any free PPT template for social media. It’ll be hard to find good free PowerPoint templates for social media marketing.

5. Social Media Guide PowerPoint Template

Show your social media presence, thanks to the Social Media Guide PowerPoint template. It’s a winning social media PowerPoint presentation download.

This one comes with all the slides you’ll need to meet your marketing goals. You’ll find a full suite of charts and graphs to highlight numbers and plenty of text boxes to add in more details. Not all the free templates for social media marketing have these features.

6. VISIOUS Social Media Marketing PPT

VISIOUS is a social media marketing presentation template for fans of colorful design. Every slide is completely customizable and comes in the widescreen 16:9 aspect ratio. You can use this as a social media marketing presentation.

This social media presentation provides a SWOT analysis. You’ll get over 30 slides to choose from. VISIOUS is a great alternative to free social media presentation templates.

7. Social Media Marketing PowerPoint Presentation Template

Need a professional social media PowerPoint template that’s also stylish? Then take a look at this. It’s perfect for all your social media needs.

Explore features including:

• 16:9 widescreen layouts for any display
• charts and graphs
• drag-and-drop image placeholders for your photos
• stylish free fonts

In a few clicks, you can build unforgettable social media slides of your own. It’s thanks to this social media presentation template.

8. Advertas Social Media Marketing PowerPoint

This social media presentation template is a good choice for digital marketing. Some of its features include:

• editable graphics
• based on master slides

You won’t find this quality in a free PPT template for social media. For unmatched value, this custom social media pitch deck is the right choice. Tailor this digital marketing PPT template to fit any project.

9. Social Media Marketing PowerPoint Template

Do you want to impress your audience with your knowledge and skills? You need a social media plan PPT that represents you well. This is that ideal social media PowerPoint template.

You’ll get sleek charts in over 35 unique slides. It also comes in 5 premade colors, so you choose the one that suits your brand. It’ll be hard finding free social media infographic templates that are as good.

18+ Free Social Media PowerPoint Templates to Download

Before looking for a free social media marketing PPT, check Envato’s free offerings. Every month, Envato Elements offers 12 different hand-selected files (fonts, presentations, and more). Create a free account to download this month’s free premium files now.

You didn’t find what you need above? If you’re on a budget for your social media marketing efforts, you might need a free template.

We’ve found digital marketing PPT templates for free download from across the web. Here are 19 free social media PowerPoint presentation templates:

1. Purple Social Media PowerPoint Template for Free

Looking for a social media PowerPoint template for free? This option offers a cool background that can come in handy. It’s a social media PowerPoint template that lets you introduce plenty of content.

2. Free Social Media Presentation PPT Template

This simple download offers a variety of slides. It’s one of the top free templates for social media marketing. It comes in 4:3 and 16:9 aspect ratios.

3. Free Marketing Analytics PowerPoint Template

This is a great social media PowerPoint template for free. It’s designed with analytical reports in mind. Ample space to share your reports, charts, and more.

4. Free Ravi Social Media Pack

Ravi is a free social media PowerPoint template. It will help you craft content for your networks. It’s an option if you’ve been looking for a free social media PPT template.

5. Online Marketing Social Media PPT Template

Get a free social media PowerPoint template like this. It’s a fast way to get your media pitch in front of an audience. Keep in mind it isn’t as versatile as a premium social media presentation template.

6. Success Business PowerPoint Templates

Update your social media PPT template. It comes with charts and graphs. You could also use this as a social media campaign template.

7. Social Network-Business PowerPoint Templates

Working on an Instagram marketing PPT? This is light on design elements and is easy to use. There are two social media slides in this free social media presentation template.

8. Free PowerPoint Template f o r Social Media Presentation

Need a free PPT template for social media? Take a look at this fun social media PowerPoint template for free. This social media PPT template comes with infographics, diagrams, and more.

9. Free Social Media Marketing PPT PowerPoint Templates

This free social media PowerPoint presentation theme free download stays on message. Inside you’ll find 48 social media slide layouts you can load your content into. A great social media marketing PPT for your next presentation.

10. Free Analytics PowerPoint Template

This social media marketing presentation is a good starting point. Use the graphics to visualize your social media presence. This is a nice, free PPT template for social media.

11. Free Social Media PowerPoint Template

Your social media marketing presentation needs a few crucial features. All can be shared in these 48 slides. It’s one of the best free templates for a social media marketing presentation.

12. Free Social Media PowerPoint Slide Templates

It’s time to update your social media PPT. Here’s an ultra-simple free social media presentation PPT template. Use this social media PowerPoint for your next slideshow.

13. Target Marketing PowerPoint Templates

Looking for a social media marketing presentation? This social media PPT template comes with graphs and images. Working with a good social media marketing presentation can make a huge difference.

14. Free Social Media Management PowerPoint Template

With text boxes and clear visuals, this PPT is customizable enough to fit your personal goals. If you need digital marketing PPT templates for free, check this out.

15. Business Maze PowerPoint Templates

Looking for a social media marketing proposal? Get this social media PPT template if you’re looking for a starting point. Use this social media marketing presentation.

16. Free Social Media Marketing PowerPoint

This free social media PowerPoint template provides a blue layout. Plus, you can build slides of your own with PowerPoint itself. It includes graphics that make interesting visuals.

17. Twitter Social Media Presentation Template

If you need a social media marketing PowerPoint for a Twitter (or X) pitch, this is a great choice. This social media PPT template comes with a now-retro Twitter visual to present your info.

18. Miami Free PPT Template for Social Media

Looking to document your path to growth and success? This is great if you need a social media PowerPoint template for free. It includes around 20 social media slides.

19. Free Social Media PowerPoint Template

This free social media marketing PowerPoint is good for brands of all sizes. Don’t forget to explore custom color options, new fonts, and more. This social media PowerPoint template has a lot to offer.

How to Quickly Make Great Social Media Marketing Presentations

You’ve seen social media marketing templates that you can use for PowerPoint. We’re big fans of saving time by sourcing pre-built designs.

Maybe these templates won’t match your style and purpose. That’s why we’ll use this section to customize three key social media slides. We’ll be working with the premium Social Media Infographic PowerPoint from Envato Elements.

Let’s customize three slides in three steps to create social media PowerPoint presentations:

1. The Traffic Source Slide

As you build your marketing materials, consider how your audience consumes content.

With slide 18, you’ve got the perfect slide to show your traffic sources.

• Adjust the percentages . Type over the placeholder percentages to include data that matches your traffic trends.
• Update the title and text . Describe the specific trends you’re observing. Update the text boxes, including the title.
• Scale the device icons . As you adjust the percentages, it helps to size the device icons accordingly. Just click on them and scale them down by dragging the corner handle.

2. The Laptop Infographic

Your audience is sure to love slide 5. It’s a laptop mockup that you can use to show how much time or spend you’ve got on each social platform.

Three tweaks make this slide great:

• Update the icons . On the right side, adjust the percentages by making the icons match. Right-click and choose Ungroup . Then copy and paste the empty and closed icons to mirror the percentages.
• Update the text . Make sure to type over the slide title and details on the right side to match your purpose.
• Update the data . Right-click on the table and choose Edit in Excel. Then, type over the numeric values and watch the chart update automatically.

3. The Facebook Slide

Slide 10 is a great option to plan your Facebook marketing efforts. Use the graphic to show the proportion of time that you’ll split between your efforts on the platform. Let’s customize it:

• Resize the shape portions . As you change the percent of each effort, you’ll want to resize the individual shapes. Click and drag them to roughly match the percentages for each effort. No need for perfection here!
• Update the plans . Type over the plans with your percentage of time and details. This builds confidence in the campaign.
• Give the title a slide . Like “Our Plan for Facebook,” as you see in my example.

5 Quick Social Media PowerPoint Presentation Tips

Make your marketing presentation stand out. Choosing a template is the beginning. Here are five quick tips to create a standout social media PowerPoint presentation:

1. Be Visual With Data

If you’ve got a lot of statistics, displaying data in a visual manner is the way to go. A premium infographic social media PowerPoint presentation is an excellent choice. Share graphs, charts, and other ways of displaying progress.

2. Add Animations

Make your PowerPoint presentation more visually appealing. Add subtle animations to slide elements or as slide transitions.

Work with a good social media presentation template. Make your animations stand out.

3. Experiment With Color

Use color for subtle accents throughout your social media marketing presentation. You can also use it for a slide background. Use the premium social media PowerPoint template below as a reference.

A background color works well to make your text stand out more

4. Use Built-in Layouts

Even if you’re using a PowerPoint template, you can use built-in layouts for your presentation. They act as a basic blueprint for your content so all you’ve got to do is drop in your content.

5. Use Plenty of Images

Images are another way to make your presentation more dynamic and interesting. Make sure they’re high quality. Add images using image placeholders found in most premium PowerPoint templates.

5 Top Social Media Marketing PPT Design Trends

We’ve shared some useful presentation tips. But if you want your social media marketing PPT to stand out, you need something else.

Here are some top social media marketing graphic design trends for 2024 . Try them and win your audience:

1. Neon Tones Are Trending

If you use social media, you’ve seen this trend. Dark mode and neon tones are everywhere. This combination makes the content pop up and it’s eye-catching.

Try it for your next social media marketing proposal PPT.

2. Get a Social Media Kit for PowerPoint

Social media kits are becoming super popular. These kits come with templates for Instagram stories or posts. But if you don’t feel confident using design software, you can edit them with PowerPoint.

Social media PPT templates are a great way to edit your social media content!

3. Include Personalized Marketing Strategies

Personalized marketing means using consumer data for your strategies to a target audience.

Personalized marketing was a huge 2023 social media trend , as we reported on the Envato Blog. This trend remains relevant in 2024. It will help you win customers and stand out.

Be sure to explore this social media trend in detail. Don’t forget to include these strategies in your social media marketing proposal PPT.

4. Choose Images Over Text

This trend follows what we see in social media: big images and few words . This is about giving images the center of attention. Words are no longer the dominant element.

This is a trend that works great for social media marketing presentation PPTs.

5. Doodles Are a Fun Touch

Doodles give a fun and human touch to social media marketing presentation PPTs. Hand-drawn illustrations can be the friendly element your slides need.

5 Benefits of Using Premium Social Media PowerPoint Presentation Templates

Are you still on the fence about using a premium social media plan PPT template? Still not sure how to start your social media marketing presentation? Wondering about the value of using premium templates?

It’s hard to decide when there are so many free options. Consider using a great digital marketing PPT template for your presentations. Here are five reasons why:

• It saves you time. A premium PowerPoint template will have all the necessary elements in place. All you have to do is drop your content into the placeholders.
• Professional design . A premium PowerPoint template will give you a polished and high-end look. Skip the high designer price tag or the need to learn design theory.
• Tons of ideas for content . If you’re struggling with what to include in your presentation, a good PPT template will save the day. They have tons of ideas built into the slides so all you have to do is add your own information.
• Plenty of customization options . Even though premium PPT templates have built-in styles, that doesn’t mean you’re stuck with that look. You can change fonts, customize colors, and more.
• The slides stand out . Microsoft does have some built-in templates. But they don’t offer the most modern or professional look. What’s more, everyone uses them. By using a pro template, your presentation is sure to stand out.

Sign up for Envato Elements and get access to thousands of unlimited templates. Choose from web themes to social media marketing presentation PPT templates , and more. All for one low price.

Common PowerPoint Questions Answered (FAQ)

Thinking about using PowerPoint for your presentation? You might have some questions about this powerful program. We’ve gathered some of the most common questions people ask about Microsoft PowerPoint:

1. Is PowerPoint Better Than Keynote?

Both Apple Keynote and Microsoft PowerPoint are powerful programs for creating presentations. They each have their own set of strengths and weaknesses. The answer to which program is better depends on your familiarity with the software.

Click here to read more about the differences between Keynote and PowerPoint.

2. Can I Edit Master Slides in PowerPoint?

Master slides are a great time-saving feature in PowerPoint. Edit them to apply changes across many slides. Learn more in this tutorial .

3. How Do I Convert My Presentation Into Video?

In some cases, you’ll need to create a presentation and then convert it into video. Luckily, PowerPoint makes this easy with its built-in export options.

Discover how to convert a PowerPoint presentation to video in this tutorial .

4. How Do I Embed Excel Data Into PowerPoint?

Embedding your Excel data into PowerPoint is useful. Show statistics or any other type of numerical data.

Learn how to embed Excel files into PowerPoint by clicking here .

5. Can I Collaborate with Others on My PowerPoint Presentation?

Yes, you can! All it takes is uploading your presentation to the Cloud. Then use built-in sharing features to invite your collaborators.

Start Using Social Media PowerPoint Templates Today

If you’re running a business, you can’t skip social media marketing. Planning your campaign with a social media PowerPoint template is a great way to save time.

Sure, you’ve seen free social media PowerPoint presentation templates. You’ve also seen the added value of social media for business PowerPoint presentations . Use social media PowerPoint templates from pro designers to create an outstanding plan.

There’s never been a better time to start marketing on social than now. Use these social media PowerPoint presentations to do just that.

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Social Media Marketing

Social media marketing: What it is and how to build your strategy

Jump into this comprehensive guide for crafting an effective social media marketing strategy from scratch. We offers insights into defining goals, selecting the right platforms, and measuring success through key metrics.

Reading time  22 minutes

Published on  September 20, 2023

Table of Contents

• Social media marketing involves using platforms like Instagram, X (formerly referred to as Twitter), and Facebook to promote brands and engage with customers. It encompasses promoting new products, interacting with customers through comments and creating content that reflects a brand's values and story.
• A successful social media strategy starts with setting clear and realistic goals. A few examples of goals for social media strategies are increasing brand awareness, generating leads and sales and providing comprehensive customer care.
• A data-driven approach is essential for measuring the success of a social media strategy. These metrics help brands understand audience perception and the effectiveness of their content. Some examples of important metrics to track include reach, clicks, engagement, organic and paid likes, follower growth and conversion rate.

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered.

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.

Now that we’ve defined social media marketing, let’s walk through how to create a plan. Check out our video below to watch how you can use the tips in this article to build a strategy in seven steps.

Set goals that make sense for your business

Social media strategy planning starts with your goals. Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.

Either way, your goals will define your social media marketing strategy and how much time and energy you’ll need to dedicate to your campaigns.

Example social media goals for 2024 and beyond

What really matters is that you set realistic social media goals . We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.

Below are some example social media marketing goals that businesses of all shapes and sizes can pursue.

Goal example 1: Increase brand awareness

Brand awareness means getting your name out there. Some 68% of consumers say the primary reason they follow a brand on social media is to stay informed about new products or services, according to The Sprout Social Index™ .

Try to avoid solely publishing promotional messages and strike a good balance with authentic content that emphasizes your brand’s voice and story. The Sprout Social Index™ found that consumers don’t see enough authentic, non-promotional content from brands on social.

For example, in this TikTok video, Sani, a family-owned apparel company features a day in the life of the brand’s founders while visiting India for business:

Goal example 2: Generate leads and sales

Whether online, in-store or directly through your social profiles, followers don’t make purchases by accident. For example, are you alerting customers about new products and promos? Are you integrating your product catalog into your social profiles? Are you running exclusive deals for followers? Social media gives you an avenue to generate revenue.

Goal example 3: Grow your brand’s audience

Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before. Growing your audience also means discovering conversations around your business and industry that matter the most. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases or hashtags. Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster.

Goal example 4: Provide holistic customer care

The Index shows over half of consumers believe the most memorable thing a brand can do on social media is respond to customers.

Although 76% of consumers value quick responses, providing quality customer care isn’t just responding rapidly. Consumer expectations have evolved. Some 70% of consumers expect brands to provide a holistic experience with personalized responses that fit their unique customer service needs.

This means companies need to experiment with messaging and content when approaching customer care . For example, does your team have a protocol for handling @-mentions and comments? Do you have templated responses to FAQs? Does your brand promote user-generated content and hashtags? Your customers can be your best cheerleaders, but only if you give them a reason to grab the megaphone.

Goal example 5: Drive traffic to your site to illustrate ROI of social efforts

The Sprout Social Index™ shows 46% of marketers plan to calculate the return on investment (ROI) of advertising spend to connect the value of social to business goals in 2024.

Simple enough. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through organic promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media .

Any combination of these goals is fair game and can help you better understand which networks to tackle, too. When in doubt, keep your social media marketing strategy simple rather than complicating it with too many objectives that might distract you. Pick one or two and rally your team around them.

Bonus resource : A great deck can bridge the gap between raw social data and direct business value. Use this presentation template to pitch a compelling vision for your next campaign, initiative or annual strategy.

Get the deck template

Research your target audience and select your networks

Making assumptions is bad news for marketers. Both leaders and practitioners can disprove assumptions from the valuable insights social data provides. With the right tool, marketers can quickly research their audience . No formal market research or data science chops necessary.

What you need to know about your audience to influence your social media marketing strategy is already available. You just have to know where to look.

Remember: different platforms attract different audiences

Here are some key numbers for your 2024 social media marketing strategy that speak directly to which networks your brand should approach and what types of content to publish:

• According to The Sprout Social Index™, 53% of consumers say their social media usage has been higher over the last two years than the previous two.
• Instagram has 2 billion active users worldwide in 2023 and continues to be one of the most popular networks among teens between 13-17 years old.
• Women make up more than 60% of Pinterest’s global audience . Gen Z and Millennials use the platform the most.
• X has over half a billion monthly monetizable active users. And people spend an average of 31 minutes on the platform.
• LinkedIn is the hub for in-depth, industry-specific content that might be more niche than what you see on Facebook or X.
• LinkedIn is the top platform for B2B lead generation, rated by marketers. Some 4 out of 5 LinkedIn members drive business decisions.
• Some 78% of TikTok users have purchased a product after watching TikTok creator content about the product.
• And some 73% of users feel a deeper connection to brands they interact with on TikTok vs other platforms.
• YouTube is one of the most popular search engines in the world with billions of monthly users across 80 languages and 100+ countries.

Social media demographics and stats like the ones above are great for understanding where your target audience lives, but it's also important to understand the nuances of each social network so you can decide where your business needs to be.

Bigger brands with large customer bases tend to have presences across multiple platforms. Giants like McDonald’s and Starbucks are more likely to have the resources to be everywhere at once, but what if you’re a mid-size or small business? And just because there are so many social platforms, doesn’t mean all of them are right for your brand. For the sake of narrowing down where you should spend your time, below is a quick overview of each of the major social platforms:

Simple and straightforward, X is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back and forth with followers directly, there's a reason why X remains one of the go-to platforms for customer service . If you’re trying to master the social media marketing basics of hashtags, tagging, brand voice and social media etiquette, look no further.

Facebook is a must-have for brick-and-mortar businesses looking to target local customers. Allowing check-ins and reviews, it’s a prime place to grow a dedicated local following. Plus, they have an incredible chatbot functionality that can take your customer service strategy and marketing campaigns to the next level.

Like many social algorithm changes, the platform’s algorithm change in late 2022 posed a challenge to some businesses looking to grow their Pages and stay in touch with fans consistently. The earliest algorithm prioritized Likes, but today’s is much more sophisticated and focuses on showing users the most relevant, meaningful content based on inventory, signals, relevancy scoring and other factors. That said, Facebook’s ad platform is the gold standard for social media ads because it can help businesses cut through the noise and lessen the impact of algorithm changes.

At its core, Instagram is a network centered around visual content. A major hub for brick-and-mortar businesses, e-commerce shops and influencers alike, the platform encourages brands to get creative. From eye-popping photos to clever captions, it’s all about finding unique ways to show off what you’re selling.

When Meta released Threads on July 5, 2023, the social network received over 100 million registrations less than a week after its launch, making it the most rapidly downloaded app ever. The launch of Threads sparked conversations about its role in the fediverse, or decentralized social media .

But, for now, Threads is a text-based social network that users can sign up for through their current Instagram account. Users can post on mobile, but Threads is also available on desktop. Threads are great for brands who already have Instagram accounts because the sign up process is pretty seamless.

LinkedIn is a network laser-focused on business trends and networking. LinkedIn is a goldmine, especially for anyone networking in the B2B space. Looking to get in touch with an influencer, marketing manager or CEO? Chances are you can find them here.

There are so many benefits of using LinkedIn marketing beyond networking, including content distribution and lead generation. We also have a guide for LinkedIn best practices so you can get full advantage of those benefits.

Pinterest marketing is insanely popular, especially among Gen Z and Millennials. Over 465 million people use this visual pinning platform every month to find inspiration and their next purchase. Pinterest is noted to be one of the best networks for social selling. Like Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece.

Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. Considering that video represents the top-performing type of content across nearly every social network, YouTube is a great place to house your videos if you’re already producing them.

TikTok reached 1 billion users in September 2021 and remains one of the most popular apps in the world. Along with its viral trends and niche communities, the short-form video app is known for its hyper-personalized algorithm that keeps users scrolling for hours. TikTok marketing has changed the game for brands, allowing them to connect with customers in an entirely new way.

Picking networks for your social media marketing strategy

There are more than 15 social media platforms your brand can use , but don’t spread yourself too thin. Rather than try to dominate them all, you should consider which platforms make the most sense based on your industry and target audience.

Do your homework on your existing social media audience and focus on networks where your core audience is already active. You need to do further analysis before you can determine what your real-world social customers actually look like.

That’s why many brands use a social media marketing dashboard that provides an overview of who’s following you and how they interact with you on each channel.

For example, Sprout’s analytics dashboard puts your audience demographics front and center. It highlights which social networks see the most activity, helping you ensure you spend your time on the right networks. You can also use analytics to determine if you should create a new social media account . With Sprout, you can view X, Facebook, Instagram, LinkedIn, YouTube and Pinterest data side-by-side in a customizable format that’s exportable by date range and profile.

There are plenty of other sources of valuable audience data to supplement your social media insights. This includes your Google and email analytics, your CRM, your customer service platform or even your best-selling products.

All of the above will ultimately influence everything from your marketing messaging to how you’ll approach customer service or social commerce .

Establish your most important metrics and KPIs

No matter your goals or industry, your social media strategy should be data-driven. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.

So, what metrics are we talking about? Below you’ll find a quick overview, but our full guide breaks down the social media metrics that matter (and why) in more detail.

• Reach . Post reach is the number of unique users who saw your post. How much of your content actually reaches users’ feeds?
• Clicks . This is the number of clicks on your content or account. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
• Engagement . The total number of social interactions divided by the number of impressions. This sheds light on how well your audience perceives you and their willingness to interact.
• Hashtag performance . What were your most-used hashtags? Which hashtags were most associated with your brand? Having these answers can help shape the focus of your content going forward.
• Organic and paid likes . Beyond a standard Like count, these interactions are attributed to paid or organic content. Given how much harder organic engagement is to gain, many brands turn to ads. Knowing these differences can help you budget both your ad spend and the time you invest in different formats.
• Sentiment . This is the measurement of how users react to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment do people associate with your campaign hashtag? It’s always better to dig deeper and find out how people talk or feel about your brand.

• Video views. This varies by platform, but refers to the number of views you receive on a video. Some channels treat video views as impressions–like TikTok–and others get super detailed with views. For example, Instagram offers views metrics for Stories, Reels and Live. Facebook and LinkedIn count a view when a user watches a video for at least three seconds. From the popularity of TikTok to live streaming, video is taking the internet by storm, so familiarize yourself with social video engagement metrics if you plan to use it in your strategy.
• Follower growth. Follower growth measures the net new followers you earned within a set time frame. Follower count on its own doesn’t tell the whole story: knowing how many followers you gained can help you prove the value and return on investment for campaigns, content types and social media experiments.
• Follower growth rate. This percentage shows how quickly your audience is growing or declining over time.
• Reply time. This refers to how long it takes for your team to reply to a customer message or @-mention on social.
• Total response volume. The sum of responses your team sends to customers.
• Customer satisfaction score (CSAT). A CSAT shows how satisfied customers are with your product, service or brand as a whole. You can use social messaging to measure CSAT by DMing customers and asking them how likely they are to refer your business. Or by working with your customer care team to formalize a survey for after interactions.
• Impressions. The number of times a piece of content was displayed to users. Impressions can indicate how well you’re promoting your account, content, campaigns, ads, etc.
• Brand mentions. This number tracks how many times a brand is mentioned in posts/comments, whether the brand is directly tagged or not.
• Share of voice (SOV). This indicates where your brand ranks in the market compared to competitors. SOV can help you understand how much of the industry conversation your brand dominates.
• Conversion rate. This metric measures how many people you convert to take a desired action on social, such as making a purchase, downloading gated content, or signing up for a free trial, webinar, newletter, etc.

An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into context that aligns with your original goals. Conduct analytics reports regularly to convey the story behind the metrics and see if your efforts match up to your vision.

Create (and curate) engaging social content

No surprises here. Your social media marketing strategy hinges on your content. At this point, you should have a pretty good idea of what to publish based on your goals, audience and brand identity. You probably feel confident in which networks to cover, too.

But what about your content strategy? Below are some tips, ideas and inspiration that can help.

Defining your content strategy

Coming up with a content strategy might seem like a lot of legwork, but it all really boils down to your goals.

• Looking to educate your audience in the B2B space? Publish blogs, news and opinions relevant to your industry.
• Trying to push e-commerce products? Post action shots of your products and photos of others showing off your swag.
• Focused on customer service? Tips, shout-outs and company updates are fair game.

Regardless of what you might post, coming up with a hashtag to couple with your content is a brilliant branding move.

Hashtags can be used to get your attention and encourage people to share their photos interacting with your brand.

Find your brand voice

One of the best ways to stand out on social media is to define your distinct brand voice. Chances are you’ve seen a post from a particular brand that just feels like, well, theirs.

The quippy, casual tone that makes Discord’s X presence beloved by casual users and moderators alike is a great example.

Of course, not every company will benefit from the same sort of tone. The key is to present yourself as a human rather than a robot. Adopt a consistent brand voice and style that’s appropriate for your business.

The importance of sticking to content themes

From graphics to Reels and beyond, many brands rely on the same content formats and creative touches time and again. These themes can help you become more consistent and zero in on a content strategy that makes sense.

For example, you might cycle between memes, product photos and user-generated content while sticking to a defined color scheme. If you’re struggling to keep up with all these sources of social content, consider social media management tools that help you organize your media library and schedule your posts in advance.

Content ideas for social media marketing in 2024

The Sprout Social Index™ reveals an interesting trend around the type of content consumers want to see on social. When asked what makes brands memorable on social, 38% of consumers said the most memorable brands prioritize original content over following trending topics. Some 37% said engaging directly with their audience rather than publishing a lot of content makes a brand more memorable, followed by 33% who remember brands that publish timely, on-trend posts.

The takeaway? There’s not one sure-fire way to approach content, but consumers generally want a good quality mix of original and timely, trending content.

That’s why businesses should focus on what their audience wants so they can know which content mix is best for their brand. Here are some social media trends to consider to help narrow down the specifics of what you should publish and inspire innovative content.

Stories and time-sensitive posts

Stories aren’t going anywhere. Tapping into your followers’ FOMO (fear of missing out), Stories-style content is both interactive and can’t-miss. Popping up first in your followers’ feeds by default, this content can help your brand’s account “skip the line” and stay fresh in your audience’s minds.

Stories are especially valuable for taking your followers behind-the-scenes and making your social feed feel more personal. For example, consider how you can use Stories to cover an event or take your followers on a journey without them having to leave the comfort of the ‘gram.

Short-form video

Thanks to the rise of TikTok and Instagram Reels , social video is booming. Short-form productions continue to dominate the social space across all platforms due to their high engagement rate.

Sprout Social’s 2022 Index data shows that consumers find short-form videos 2.5x more engaging than long-form ones. Some 66% of consumers report paying the most attention to short-form content as well.

Thanks to advancements in DIY and remote video production , you don’t need massive budgets to be successful. All you need is a laptop or smartphone and a few tricks of the trade, like video length best practices and editing tools .

Posts that show off your brand’s uniqueness and human side

Both personal and personable content should be a cornerstone of your social media marketing strategy. Don’t be afraid to remind followers of the humans behind your posts. Remember that over a third of consumers are looking for authentic, original content from brands.

For example, Zoom has excellent original content on their Instagram and TikTok accounts, like this Reel that explores the different signs in the workplace:

Collaborate with creators

If you haven’t already, it’s time to tap into the creator economy . The Sprout Social Index™ shows that 25% of consumers remember brands that collaborate with content creators and influencers. Social partnerships are very effective when executed correctly: they can help drive traffic to your website, produce compelling content and inspire purchase decisions.

But consumers care about creators’ qualifications, so choose wisely. The two most important qualifications of content creators working with brands is their experience with the product/service and their authenticity.

Identify creators who align with your brand and consider how they can help you craft stand-out content for your audience.

Pro-tip: conduct a competitive analysis to help your content stand out

Before you start creating content, you should have a good idea of what your competitors are up to.

While some brands might want to look into third-party competitor analysis tools to dig deeper into their competitors’ numbers, you can learn a lot from a simple review of your competitors’ social presence.

The simplest way to find competitors is through a Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, see how their social channels compare to your own. The goal here isn’t to copycat or steal your competitors’ ideas. No two companies’ social media marketing strategies can be (or should be) the same. Instead, determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly.

After identifying some of your industry rivals, you can use competitive analysis tools such as those found in Sprout to quickly compare competitor performance to your own.

See what they’re posting on Facebook. Contrast your X engagement with theirs. Find out how they’re tagging their content on Instagram. Optimize your own strategy. Rinse and repeat.

You can also go a step further using Sprout’s Advanced Listening . Using social listening, you can spotlight unfiltered consumer feedback regarding competitors, as well as their products and services. You get the added bonus of discovering honest conversations about your brand you may have otherwise missed.

Make your social presence as timely as possible

Timeliness is arguably more important than ever for marketers. Not only are you expected to put out fresh content regularly, but also to always be “on” for your followers. But you can’t always expect customers to operate on your clock. And timeliness is a tall order when you’re strapped for resources or are part of a small team.

Let’s look at some ways to maximize your schedule and your time spent on social media.

Assemble your content calendar

Use a content calendar to plan out your posts and stay organized. Knowing in advance what you’re going to post will save you a lot of time and keeps you from posting the same pieces of content too frequently.

With the help of Sprout’s scheduling and publishing , you can house your social posts, captions and creative in one place.

Post at the best times to engage

As evidenced by our best times to post on social , brands have a lot of ground to cover in terms of frequency and how much content to push. It’s important to pay attention to the optimal times for engagement so you can automate the most tedious aspects of your social presence without having to worry about posting in real time.

But, quick question: When is your brand available to engage and interact with customers?

You might see some recommended times to post late in the evening, for example. But if your team isn’t there to communicate, what’s the point of posting at the “preferred” time?

When you’re able to do so, ensure your social media or community managers are available and ready to answer any product questions or concerns when you post. Take time to review the best times to post on social media, but remember that it’s just as critical to engage after posting.

You should also consider taking advantage of artificial intelligence (AI) technologies and automation so you can serve and engage with customers when your team is offline, which leads us to our next point.

Respond to your customer questions and shout-outs ASAP

Your customers want speedy responses, but it’s likely impossible to respond to every message across multiple channels manually. Lean into AI to help execute faster. For example, you can use chatbots or automated replies to connect with customers when your team is offline.

The 2023 Index shows 81% of marketers say AI has already had a positive impact on their work. But marketers aren’t just using AI to increase efficiency–they’re using it to scale their entire customer care strategies.

Over half of marketers plan to use customer self-service resources like FAQs, forums and chatbots to grow their social customer care strategy. Nearly half of brands say they will use AI and automation to handle basic customer inquiries and tasks.

Your brand can’t forget these core elements of community building. It takes effort to ensure conversations or engagement opportunities aren’t left unattended. On social media, you gain respect as a brand by being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness—word travels fast about great service.

This is why you should designate teams to respond to specific customer cases. It can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

As social algorithms evolve, organic content has an increasingly tough time reaching the majority of your audience. The last thing you want to do is ignore those who do engage and lose out on sending more people down your marketing funnel.

Evaluate and improve your social media strategy

By now you should have a big-picture understanding of your social media strategy. However, it’s important to adapt your strategy throughout the year.

Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when your content stalls .

There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

Doing social media marketing right starts by being diligent about your data. You can be reactive in the short term to get the most out of your running campaigns, and then proactively use these takeaways to inform your next strategy overhaul.

To guarantee that you get in front of as many customers as possible, monitoring your growth is a major must-do. With Sprout, social reports can clue you in on everything from your top-performing content to how engaged your audience is. These reports are crucial for accountability and guaranteeing your numbers continue to tick upward.

Reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues. Remember that 60% of organizations use social data daily—be one of the brands that embrace it.

Sharing this information in regular reports not only holds you accountable for your efforts but also highlights the impact and bottom-line results your social strategy produces.

Based on your data, you can better assess whether your KPIs truly ladder up to your overarching company goals or whether they need to change.

Bring other departments into the mix

Social media teams have a unique advantage when it comes to understanding customer sentiment. You’re the eyes and ears for your brand online. Those insights can do more than just inform marketing strategy. They can transform your business. Stand-out social media teams will approach cross-department collaboration with enthusiasm and intention.

Which departments can benefit from social data?

The short answer? All of them. Index data shows 76% of social marketers say their team’s insights inform other departments.

However, don’t bite off more than you can chew. Instead, start where you think you can make the most impact. Here are a few ideas to jumpstart your strategy.

Human Resources

Collaborating with human resources on social-first employer brand initiatives can do more than just fill open roles quickly. It can attract stronger, more qualified candidates as well. Many companies have embraced social recruiting strategies, such as publishing creative “we’re hiring” posts on LinkedIn to attract top talent.

Data from The 2023 Sprout Social Index™ notes marketers plan to track conversations and sales directly resulting from social efforts in 2024 to better connect the value of social to business goals. Sharing social insights with your sales organization can empower reps to work smarter in the context of increasingly digital customer journeys. Consider learning more about social selling to leverage the power of online networks even further.

Product and merchandising

You’ve probably received quite a few feature or product requests while managing your brand’s social inbox. With a social media management tool , you can distill those messages into actionable insights for your product or merchandising teams. These insights can complement existing roadmap research, creating a customer-focused plan that delights.

Customer care

Monitoring customer service metrics like average reply time, average wait time and response volume can help your social customer care team identify what is working well and spot opportunities for improvement. Marketers are using social media customer service software to elevate their support strategies and get the most out of their tech stack.

And with that, we wrap up your social media strategy guide for 2024 and beyond!

Is your social media marketing strategy future proof?

This guide highlights plenty of moving pieces to maintain a modern social presence. That said, putting together yours doesn’t have to be a drag.

If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy.

And if you need more inspiration for actionable ways to build out your strategies, make sure to download The Sprout Social Index™ to learn more.

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Social networking PowerPoint Presentation Templates and Google Slides

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The Complete Guide To Giving A Networking Presentation

Ah yes. The classic business networking presentation.  If you are in the business sphere at all, at some time or another you will have the floor to give a presentation. If you incorporate business networking in your marketing, then, you’ll likely have an opportunity to do a business networking presentation.

But what exactly IS that?

A networking presentation isn’t a sale pitch, or a TEDtalk (although those rock). It is a special blend of who you are, why you do what you do, and what people need to know in order to send you quality business.

While it’s pretty standard to have this kind of opportunity if you are part of a networking group, it can be a challenge to make the most of this time. Even if you are veteran networking beast and have done these types of presentations before – you will find that the networking game have changed immensely in the last few years. So how to do give a networking presentation that benefits both you and your fellow networkers?

After years of networking, building my own businesses , and leading  networking groups  I have seen it all – the good, the bad, the ugly.

I’ve laughed, I’ve cried, I’ve cringed.

I’ve been bored, felt insulted, been inspired. I’ve done presentations and witnessed countless more. 5 minutes long, 10 minutes, 15, 20… big business, small businesses, it doesn’t really matter – there are some ket things that set about a decent networking presentation from one that smashes it out of the park. And that’s really what we are all going for – to take our businesses to the next level. We’re all on the same team, we all have the same goals.

So are you ready to dive in? Grab a cup of coffee and a notepad (or tablet, or voice memo, or however you record your muse) and let’s unpack how to give the ultimate networking presentation!

First things first, we have to lay some ground rules when it comes to networking presentations. The most important thing you need to get straight is your perspective- where you are coming from, how you are approaching your presentation.

Traditionally, a business prevention is coming from a sales perspective  – selling an item, service, or even an idea.

A networking presentation, however, breaks out of that  mold and focuses on the opposite. The goal is not to sell a service or product or even an idea.

Your goal is to sell YOU.

If you go in with a traditional sales mindset, then you are already setting yourself up for failure. Why?

The people listening to your networking presentation are not your customers!

In a business networking group, your goal is to build trusting relationships that lead to referrals  and strategic partnerships. It’s not about selling… at least, not directly. Sales are the fruit  of time spent sowing and cultivating relationships . That perspective is what lead to productive networking , a solid 30/60/90 second  marketing message , and is the key to a successful networking presentation as well.

Now that we have our focus right, we can get into the nitty gritty of planning out a presentation!

Step 1: Determine your goals.

Your networking presentation should have two goals:

• to tell who you are
• to tell how we (the people in the room) can send you business.

Sound simple, right? Don’t scroll to the end of this blog so fast, because it’s actually harder than it seems to share these two things well.

If you only share who you are, then all you succeeded in doing was talking about yourself for ten minutes straight. If you only talk about how we can help you, then we don’t have anything to base our trust on.

Why should we trust you? Why should we go out of our way to do the things you are asking us to do? Why should we refer someone to you instead of someone else in the same industry?

People have to know who you are.

To get started with your planning, ask yourself:

Who am I? How can the people in this room best send me business?

Then actually answer those questions.

Got it written down? For real? Ok, fine, it can be digitally recored, if you are anti-paper. But are you clear on those two things? Now we are ready for the next step!

Step 2: The Beginning (of your presentation)

People remember the beginning and the end of your presentation, and that’s about it.

It’s not that they weren’t listening, didn’t find it interesting, or just don’t care… it’s just how people are. So don’t take it personally. What you should do is give some TLC to the beginning of your presentation.  Don’t discredit the first few minutes of your presentation. You only have a few minutes to make an impact, so plan it out!

Plan to start with a bang. Tell a story, ask a proactive question, share a compelling quote.

Pay close attention to how you phrase questions, too. Think “trivia question” format. Instead of “how many of you are ready to retirement?” or “how many of you know someone who is near retirement age?” ask “who do you think the average retirement age is?”

Another key component of a great opening is to tell us what you are going to tell us about.

Get us ready. Get our brains focused. “Think about a time…” We live in an age of pings and tweets and stories to do lists… assume that your audience is distracted, and act accordingly to bring their attention back to you.

Step 3: The Middle (of your presentation)

Now is the time to dive in and start sharing the important information that helps us trust you and want to refer you business. Don’t waste time sharing things that don’t contribute to that goal. Good questions to ask are:

How long have you been in business? What is your experience? How long have you been in your city? Why do you do what you do, what is your passion?

While it’s ok to share person info – like pets, favorite sports teams, hobbies – but be careful not to take up too much time with those things. Pick one unique thing about you and stick to that.

Now for this next one, I need you to hang with me. Put down the coffee for just a sec, because I am about to tell you to

Ditch the slides.

I know I am getting crazy, but hear me out:

If your goal is not to sell a product, service, or idea, but to instead to sell yourself… what better way to do that than to just share you? The real, live, in the flesh, talking and breathing you?

Slides may be pretty, but that is the danger. People end up focusing on what is on the screen and not on YOU.

So what’s a person to do? Slides ARE professional, no doubt about that, and it’s great to have supporting information for what you are verbally speaking.

Instead of a full set of slides, I recommend opting for one or two slides, a simple handout, or other physical object.

Canva is the end all, be all to creating your own visual content, slides included. If you haven’t check out this free tool, you totally should… just be prepared to just sucked in to creating content for social media, your website, and more. They even have tutorials to help you get started.

But I digress. Canva rocks, and slides rock, but don’t let them take over you… because YOU are your own best salesperson.

Step 4: The Ending – what it all comes down to

Cue dramatic cinematic music. The crowd is hushed. You have commanded their attention for 80% of your presentation. The world is yours.

No pressure. Don’t blow it!

But really. Remember when said that people only really remember the beginning and the end of your presentation?  If you give an engaging presentation, but fail to end with a bang, all of your time and planning was in vain. And no one want’s that.  Pay special attention to the last 1-2 minutes of your presentation in a way that leads to cheers and applause.

Here are 2 things that I think are invaluable to ending your presentation strong:

Leave time for questions.

For most presentations you will have a set amount of time. Out of respect for the group and your fellow networkers, make sure you stick to your allotted time. Part of that means building in time for questions. If you have the floor for ten minutes, then you need to present for 8 and then have 2 minutes of questions.  Interactive back and forth conversations is more impactful than one way conversations, so leaving time for questions is worth it!

Remember that questions don’t have to be saved to the end; you can give time throughout your presentation for people to ask, if you would like. Just set the expectations clearly at the beginning. Either say “there will be time for questions at the end,” or “please feel free to ask questions as we go.” The more clarity you give us (the listeners!) the more impactful your presentation will be.

REALLY know what you need! Have a call to action.

And don’t say “I need referrals!” We ALL need more referrals.

Instead, tell people how they can help you specifically:

• TODAY. Immediately.

This goes back to the beginning, when we really had to get clear on who you are and how other business owners can help you.

If you want to use a flier or handout, make one specifically for your business networking connections, not one that you already have pre-made for your customers. Canva is another great place to make a tool like this, or, just have a simple word document with your logo on it.

Some great things to include would be who you are, your business, your contact information, where they can find you online in social media, what you ideal client is, and who your strategic partnerships are.

Things that do NOT count as a productive call to action: passing around a pile of your business cards, collecting everyone else business cards, having an email sign up sheet. 

To wrap things up, networking presentations can have a huge impact on your business – it just takes some planning and practice. Invest the time to laying a solid foundation, then work through planning out each section of your presentation.

The result will be an impactful, engaging presentation that benefits not only your business, but your networking group as well.

Networking is meant to be awkward, confusing, and so much fun. What I have found is that by working together we can all ultimately grow; so give us a share if you liked this blog (and we sure hope you did) give it a share! Facebook , Twitter, Instagram, good old fashioned email… however you want to spread the love. Snooze-free presentations for everyone!

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The 10 Best Social Media SlideShare Presentations

Former VP of Marketing @ Buffer

One of my favorite visual social networks —and one that probably flies under the radar compared to other visual spots—is SlideShare . Browse through the featured slidedecks, and you can find big ideas and helpful strategies condensed into a couple dozen simple, succinct slides. There are few better ways to consume killer content so quickly.

In writing about how to create a SlideShare presentation that gets results , I ran across a number of presentations that inspired me, educated me, and wowed me. There’s a lot of great stuff out there! I thought it might be apt to highlight a few.

So here’re 10 awesome SlideShare presentations, all having to do with social media . You’ll find strategies, big-picture ideas, stats, research, and more. If you’ve got a favorite of yours that didn’t make the list, I’d love to hear about it! Feel free to share in the comments.

10 of the best social media SlideShares

1. a complete guide to the best times to post on social media (and more).

(via TrackMaven )

We’ve had the privilege of featuring Track Maven’s awesome research here on the Buffer blog before. This slidedeck is the best of Track Maven’s best: Research into optimal timing for Twitter, Facebook, Instagram, blogposts, and email.

My favorite slide:

2. 6 Questions to Lead You to a Social Media Strategy

(via Mark Schaefer )

Question No. 1 is a fabulous one: “Fill in the blank: Only we ___.” The rest just keep building the usefulness from there. If you’re getting started with a social media strategy , this deck can help you get organized and ready for putting a plan in place .

3. Go Viral on the Social Web: The Definitive How-To guide!

(via XPLAIN )

This deck packs an informative strategy for going viral with an awesome set of visuals and photos. From advice on the elements of virality on social to examples of brands who have done it well, the deck has a little bit of everything—even a cameo by George Clooney.

4. Why Content Marketing Fails

(via Rand Fishkin )

Though explicitly about content marketing, this slidedeck’s applications to social media are unmistakeable. We took great inspiration from this SlideShare when we wrote about our ideas of tracking Social Media ROI . Basically, social media marketing isn’t as cut-and-dry as traditional marketing methods (and flip through the entire SlideShare to learn how and why).

5. The Nuts and Bolts of Social Media…’Great Success’

(via Matthew Capala )

This slidedeck is heavy on the Borat, but the message is still solid: 5 key ways to inform and entertain your audience on social media .

6. How to Create the Perfect Social Media Post

(via Guy Kawasaki )

Guy Kawasaki is one of the leading names in social media, and he and Peg Fitzpatrick teamed up on this slidedeck to share some of their secrets for creating perfect social media posts. Much of the advice takes leans toward visuals , and the slide deck is chock full of examples of how these perfect posts look when they’re in the wild.

7. 50 Expert Tips for Getting Started on Social Media

from Constant Contact

Constant Contact reached out to a panel of social media experts (in a wide assortment of jobs and industries) to answer the following question:

If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?

The answers led to these 50 tips on how to get started with social media.

8. How to Determine the ROI of Anything

(via Gary Vaynerchuk )

If you pair this slidedeck with Rand Fishkin’s on content marketing (listed above), you’d have a pretty powerful case for rethinking how you measure your social media efforts. Vaynerchuk explains his message in real-world terms—e.g., what’s the ROI of a piano, video games, or cat photos? Flip through the deck to see what he means.

My favorite slide(s):

9. Be a Digital Trailblazer When Building Your Brand

(via Carrie Kerpen )

This deck deals with an inspiring, specific strategy that you may wish to use on social media: Building your personal brand. Carrie Kerpen of Likeable Media lays out the reasons why it’s more and more important to blaze your own digital trail nowadays and how to think in these terms when you’re sharing on social media.

10. The ROI of Trust in Social Selling

(via Barbara Giamanco )

How do social media and selling converge? This deck by Barbara Giamanco explains the way that social media is used to build trust—the key ingredient to closing a sale.

Bonus: How Often Should You Post to Facebook and Twitter

(via Buffer )

I’d be remiss if I didn’t mention one of Buffer’s more popular social media slidedecks in this collection, too. The below is our companion deck to our blogpost about social media frequency .

What has been your favorite SlideShare?

Can you think of a particular SlideShare that grabbed you, inspired you, or educated you? Which ones stand out?

I’d love to hear what slidedecks have had an impact on you and which ones from my list here were familiar or helpful. Feel free to share in the comments about your experiencce!

Image credits: Markus Spiske

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Social Network PowerPoint Template

Social network PowerPoint template is a web communication concept presentation of modern technologies. Social networking is the use of internet-based social media programs makes connections with family, friends, classmates, customers and clients. The social network template can be used to show the sequence of network through computers and internet. The importance of virtual communication system in business and the power of social media campaigns can be illustrated using the social network ppt template. Social networking can occur for social purposes, business purposes or both through sites such as Twitter, Facebook, Pinterest LinkedIn and Yelp. Social networking is also a substantial target area for vendors seeking to engage users. This PowerPoint is an amazing tool to demonstrate marketing of company brand globally.

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The social network template for PowerPoint presentation is a single slide with two descriptive text zones. Apart from business presentation, the users can use this template for education purposes. The fully customizable PowerPoint enables the presenters to resize, move, and rotate the PowerPoint objects. Besides, the design is suitable for the presentation of global economic conditions as well as the global environmental issues. Marketers can use this social media PowerPoint template for increasing brand recognition and loyalty. The users can download social networking and communication template from our gallery to impress the global audience.

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Social Networking

Apr 01, 2019

370 likes | 865 Views

Social Networking. Friends and Enemies………..Just a Click Away!. Melody Murphy The University of Alabama AIL 690. What is Social Networking?. Builds online communities of people who share common interests or activities.

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• planning reunions
• great communication skills
• social networks
• previous employers
• myspace suicide case

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Social Networking Friends and Enemies………..Just a Click Away! Melody Murphy The University of Alabama AIL 690

What is Social Networking? • Builds online communities of people who share common interests or activities. • Most social networks are web based and provide a variety of ways for users to interact through e-mail and instant messaging services.

Most Popular Social Networking Sites. • The following are registered users • MySpace – 246,351,193 • Facebook – 124 million • Classmates.com -- 50 million • Bebo – 40 million and growing

The good and the bad of Social Networking • Many people like social networking as a way of making friends • The rates of predators are on the rise for social networking • Many businesses use social networks as a hiring tool for employees – good or bad?

MySpace • Offers user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally. • Headquarters are in Beverly Hills, CA. • Founded in 2003. • The very first users were eUniverse employees.

Making Friends on MySpace • Most popular with over 200 million registered users • In 2003 it was a small, music-oriented social network with 89 million people. • It is the 7th most frequented website in the world.

A Typical MySpacer • Are you one? • A typical MySpace has 200 “friends” • Spend about 5 days a week and 2 hours a day on the site using IM, E-mail, and posting and reading bulletins. • In 2006, less than one in three had an uncomfortable experience, only 7-9 percent were approached for a sexual liaison.

Facebook • Founded by Mark Zuckerberg on Feb. 4, 2004. • Initially restricted membership to students at Harvard College. • In March 2004, Facebook expanded to Stanford, Yale, and Columbia. • The expansion continued to all Ivy League schools and to most universities in Canada and the U.S. • In June 2004 – set headquarters in Palo Alto, CA and international headquarters in Dublin, Ireland.

Facebook Continued • Users can join networks by city, workplace, school, and region to interact with other people. • People can add friends, send them messages, update their personal profile, notify their friends about themselves. • It has been blocked in Syria and Iran. • It has been banned at many places of work to increase productivity.

Facebook Opened to Everyone • In Sept. 2005 high school networks required an invitation to join. • Later they expanded membership eligibility to several companies including Apple Inc. and Microsoft.

Facebook vs. MySpace Facebook features: • Join one or more networks • Free, but generates revenue from advertising. • Profiles -photos and lists • Private or public messages. • Join groups of friends. • The Wall • Pokes • Only Plain Text MySpace features: • Customize profile pages by entering HTML (but not JavaScript) into such areas as “About Me” • Free • Bulletins • Groups • IM, TV, Applications, Mobile, News, Classifieds, Karoke, Polls, Forums • Decorated profiles

Classmates.com • Created by Randy Conrads in 1995 • Helps members find friends and acquaintances from throughout their lives from kindergarten through college, work, and the military. • 3.8 million paid subscribers as of 06/30/08

Classmates.com Membership • Basic Membership • Create profiles, view other profiles, photos, biographies, timelines, interests, and announcements as well as searching for friends. Cannot receive emails. • Gold Membership • Pay a fee, send and receive emails, view notes posted on their profile bulletin board, see who has visited their profile and signed their guest book access and use tools for planning reunions and create their own private groups.

Bebo • Founded January 2005 • Bebo is an acronym for “Blog early, blog often” • It has two specific modules – a comment section where other users can leave a message, and a list of the user’s friends. • Default sets it to private. The user may change it to public. • Profiles may include quizzes, photo albums, blogs, a list of bands, a list of groups, and/or a video box.

Are you safe socially networking???Predators are lurking. • There are many predators amongst us while social networking. • The Internet is the number one way that predators try to contact their victims. • National Internet poll of teens showed that over half of them ages 13 to 18 communicated with someone they had never met in person.

How Safe Are Our Children? • MySpace Suicide Case • Lori Drew was indicted in perpetrating a hoax on MySpace against 13-year old neighbor (Megan) who committed suicide. • Megan hung herself after receiving cruel messages, including one that the world would be better off without her. • Katherine Lester going to marry Abdullah Jimzawi • Ran off to the Middle East to meet a man who contacted her on MySpace. • She was only sixteen. • She was intercepted in Jordan, sent back to the US, a hearing in court ordered her to surrender her passport and go to counseling.

Social Networking is a Hiring Tool for Businesses • 22 % of banks say they use sites to research job candidates. • CareerBuilder.com • 1/3 that reported they use the sites reported they found content that caused them to dismiss the candidate from being considered.

Business Bad Reports • They found the candidates posted information about the following: • Drinking or using drugs • Provocative or inappropriate photographs • Poor Communication Skills • Bad-mouthed prior employer • Lied about qualifications • Used discriminatory remarks related to race, gender, religion, etc. • Screen name was unprofessional • Linked to criminal behavior • Shared confidential information from previous employers

Businesses Good Reports • They found out the following information about the candidate: • Background supported qualifications • Great communication skills • Good fit for the company’s culture • Site conveyed a professional image • Great references • Showed a wide range of interests • Received awards and accolades • Profile was creative

Closing……The Good and Bad • Good • Social Networking can help you find old friends, family, classmates, and acquaintances. • It is fun to blog, chat, and email. • It can also be very resourceful in finding a job. • Bad • Be very cautious when receiving messages from someone you don’t know. • Don’t put any pictures, words, phrases, or unprofessional images or objects on your pages that could be damaging to your character or career.

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Friendship quality and basic psychological need satisfaction in middle school students: the mediating role of self-presentation on social networking sites and social comparison

• Published: 25 June 2024

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• Xiuxiu Guo 1 &
• Zhenxing Li   ORCID: orcid.org/0000-0001-6761-1576 1  

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As adolescent mental health problems are currently frequent, we urgently need to explore the factors affecting adolescent mental health. Basic psychological needs, as an important variable affecting adolescent mental health, have been widely researched. As such, in this study, 769 middle school students (369 male students, mean age 14.37) were investigated using structural equation modeling to explore the relationship between friendship quality, self-presentation on social networking sites, social comparison, and the satisfaction of basic psychological needs. The results showed that (1) friendship quality significantly positively predicted basic psychological need satisfaction, (2) friendship quality predicted basic psychological need satisfaction through the independent mediating effects of authentic self-presentation on social networking sites and social comparison, (3) friendship quality predicted basic psychological need satisfaction through the chain-mediating effect of authentic self-presentation on social networking sites and social comparison, and (4) there were grade differences between authentic self-presentation on social networking sites and social comparison. These results thus provide reference for understanding the effect of adolescent social networking behaviors on the development of positive interpersonal relationships and positive psychological qualities of adolescents.

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This research was supported by Humanities and Social Sciences Research Key Project of Anhui Province(SK2021A0315) and Outstanding Youth Research Project of Anhui Province(2022AH030054).

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Guo, X., Li, Z. Friendship quality and basic psychological need satisfaction in middle school students: the mediating role of self-presentation on social networking sites and social comparison. Curr Psychol (2024). https://doi.org/10.1007/s12144-024-06245-5

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