short cover letter for marketing specialist

15 Short Cover Letter Examples & Step-by-Step Guide for 2024

You’re preparing your job application, and your resume is all set and ready to go.

But the job market is competitive, and you know hiring managers don’t spend a lot of time on individual applications.

Unfortunately, your resume only has so much space for you to convey your skills and experience. How can you tell your full story without losing the hiring manager’s interest?

This is where the short cover letter comes into play.

In this article, we’re going to cover:

• What Is a Short Cover Letter?

6 Steps to Writing a Short Cover Letter

15 short cover letter examples.

By the end of this guide, you'll be equipped with all the tools needed to create a short cover letter that stands out.

So, let's get started!

What Is a Cover Letter?

A cover letter is a document you can submit alongside your CV or resume for a job application.

When done right, a cover letter complements your resume by adding a personal touch to your job application. It's your chance to speak directly to the hiring manager, giving life to the bullet points on your resume.

Think of it as a conversation starter. Unlike a resume, it lets you get into the details of your skills and experiences and express your enthusiasm for the job, not just list your qualifications.

This personal introduction can be a game changer for your job application since it helps paint a complete picture of you as a professional, using your own words.

Do you still think your resume needs improvement? Check out our detailed guide to learn how to make a resume .

How Long Should a Cover Letter Be?

The ideal length of a cover letter is usually between half a page and one page.

The word count is typically between 250 and 400 words. However, if the job ad specifies how long the cover letter should be, then make sure you abide by that. 

Generally, your cover letter should never be longer than the recommended length. Hiring managers don’t want to read your life story, and if they see a very long cover letter, they probably won’t even bother with it.

Just make sure to pay attention to your cover letter’s format , too. It should have at least three paragraphs consisting of three to five sentences each, but no more than six paragraphs. 

This helps give your cover letter a neat layout and makes it easier to read.

When Should You Write a Short Cover Letter?

There are certain situations when a short cover letter is the best companion to your resume, including: 

• Requirement from the job ad. If the job ad specifically asks for a brief cover letter, it's important to stick to that. This both shows attention to detail and that you can follow instructions.
• Restricted character limit.   When you’re applying through an online platform that has strict word count or character limits, you may want to write a short cover letter. This way, you can stay within the required limits without sacrificing any essential information.
• Email application. If you're expanding your professional network or sending a job application through email, the person receiving your message may prefer something brief and to the point. A shorter cover letter gets your message across without overwhelming the reader, and it makes it more likely that they'll read and remember your application.
• Industry standard. Certain industries, like tech startups, value straightforward communication. Here, a short cover letter can make a stronger impact than a longer one. It shows the hiring manager that you can communicate effectively and that you value the reader's time.
• Limited experience. If you're early in your career or amid a career change and you don't have a lot of relevant experience, a short cover letter can be more powerful. It allows you to focus solely on what you can offer, so every word counts.

Writing a short cover letter is easy once you know the process.

Just follow these simple steps:

#1. Plan Ahead of Writing

Before you write your cover letter , create an outline.

Having an outline for your short cover letter can help you write a more effective text, and it can help you see which crucial points you’ve covered.

An outline also helps keep your cover letter focused and coherent. It makes sure you stick to the most relevant details of your background, without any unnecessary details that could make you go over the word count.

#2. Take Time to Reflect

To get the ball rolling on writing your short cover letter, start by asking yourself some questions.

The goal of these questions is to help you pinpoint what the hiring manager wants to know and to make sure every word on your cover letter adds value to your job application.

Here are some questions your short cover should always answer:

• What excites you about this company and this specific role?
• Which of your skills and achievements are most relevant to the job ?
• How have you made a measurable contribution in your previous roles?
• How can you, based on everything so far, contribute to the company?

Don’t worry if the first draft of your text doesn’t look perfect. Any writer can tell you that the perfect text takes time and careful editing.

#3. Follow the Standard Cover Letter Structure

Your short cover letter should always be structured neatly and follow the same guidelines a regular cover letter would.

Here’s what that includes:

• Cover Letter Header. The very top of your short cover letter should include a header. We recommend choosing something that matches your resume. This is where your essential contact information is going to be, along with the hiring manager’s contact details.
• Personalized Greeting. Always address your cover letter to the person who’s going to be reading it. Do some research to find their name, and forget the age-old “To Whom It May Concern.” We recommend using something like “Dear Ms. Smith” or “Dear Axel Smith" for a professional yet personalized touch.
• Opening Paragraph. The first paragraph is the introduction to the rest of your cover letter. Use it to mention your background, such as your education or job title , and explain why you’re interested in the role. Include one or two of your most impressive achievements to pique the hiring manager’s curiosity and make them read the rest of your cover letter.
• Main Body. The next paragraphs should focus on how you’re qualified for the position and why the hiring manager should choose you over other applicants. Emphasize your essential skills and any relevant certifications that make you stand out from the crowd. Mention why you’re a good match for the company, such as the common values you share with them or how you look forward to working on some of their interesting projects.
• Conclusion. End your cover letter by quickly recapping your key selling points, then add a call to action and a professional closing line. Urging the hiring manager to get in touch with you to discuss your application increases the likelihood that they actually will.

#4. Shorten Your Text

Once you’ve written your cover letter, it’s time to make sure it’s short.

It’s easy to get carried away when writing. When you’re describing your professional experience and passion for the industry you’re applying to, you might feel like there’s a lot you need to explain.

But the key to writing a short cover letter is to cut away everything that doesn’t need to be there.

Hiring managers don't have time to lose, and they quickly skim through tons of applications. If you want your short cover letter to grab their attention, you need to make sure you’re only focusing on the most important information and that your text is easy to follow.

While editing your text, remove any mention of skills or experiences that aren’t relevant to the job you’re applying for. You want every sentence in your brief cover letter to be impactful and memorable, not a novel about your life story.

#5. Proofread Carefully

One of the biggest cover letter mistakes is forgetting to double-check for any spelling errors.

Typos and bad grammar are some of the biggest deal-breakers for hiring managers. In fact, nearly 80% of hiring managers will reject an application if they see spelling mistakes .

Always read your cover letter carefully to catch any mistakes, and use tools like Grammarly or QuillBot to double-check your spelling and grammar.

You can even get a friend or relative to read your cover letter for you, just in case you and the spell-checking tool let something slip by.

#6. Use a Cover Letter Template

Design can’t be ignored when you’re writing a short cover letter.

After all, before the hiring manager reads your cover letter, they’re going to look at it. And with less text on the page, how your cover letter looks becomes increasingly important.

That’s why, when creating your cover letter, you have to carefully adjust the layout, tweak the page margins, set the line spacing, choose the most appropriate font, and make sure your text never exceeds the word count.

Thankfully, it doesn’t have to be that hard.

Just use one of our cover letter templates ! Try our free resume builder and pick one of our resume templates to create a matching application in minutes.

We've collaborated with hiring experts worldwide to create templates that check all the boxes when it comes to industry requirements and visual appeal. Try them now for a stress-free application process!

Need some inspiration? Check out these short cover letter examples for different professions and levels of experience.

#1. College Student Short Cover Letter Example

Contact Information:

Jamie Smith  

College Student  

555-123-4567  

[email protected]  

Sacramento, CA  

linkedin.com/in/made-up-person  

Amanda Johnson

Made Up Marketing Group

456 Maple Drive

Boston, MA 01235

Dear Ms. Johnson,

As a recent Boston University Business Administration graduate with a marketing focus, I am excited to apply for the entry-level marketing position at Made Up Marketing Group. My academic and hands-on experience, including a significant project that boosted a local bookstore's online sales by 20% in three months, has equipped me with solid marketing principles and digital tool proficiency.

My internship at Bright Innovations honed my skills in social media campaigns, consumer data analysis, and event coordination, deepening my understanding of consumer behavior and targeted marketing. I admire Made Up Marketing Group's innovative branding and commitment to team creativity and growth. I am eager to bring my background and passion to your dynamic team.

Looking forward to discussing how I can contribute to your company's success.

Jamie Smith

Check out a full college student cover letter example here.

#2. Substitute Teacher Short Cover Letter Example

Contact information:

Liam Thompson

Substitute Teacher

413-554-7890

[email protected]

Providence, RI

linkedin.com/in/made-up-person

Principal Jennifer Walters

St. Mary Academy - Bay View

Riverside, RI

Dear Principal Walters,

I'm eager to express my interest in the substitute teacher role at St. Mary Academy - Bay View for the 2023-2024 school year. My BA degree and varied teaching experience from early childhood to high school have honed my adaptability and ability to create engaging learning environments.

My commitment to fostering a positive and inclusive classroom aligns with St. Mary Academy's values. My organizational skills, strong work ethic, and genuine passion for education can help me effectively manage classrooms and keep students engaged. I'm enthusiastic about the opportunity to join your team and contribute to your students' academic and personal growth.

Looking forward to discussing how my experience can support St. Mary Academy's mission.

Best regards,

Check out a full substitute teacher cover letter example here.

#3. Barista Short Cover Letter Example

Contact information: Alex Johnson Barista   555-789-1234   [email protected]   Seattle, WA   linkedin.com/in/made-up-person

TO:  Mr. John Smith   Hiring Manager   Brewista Café   123 Coffee Lane   Seattle, WA

Dear Mr. Smith,

I'm eager to apply for the barista position at Brewista Café. With three years of hands-on experience, I'm confident I can bring the skill and dedication your team needs. My quick and accurate work resulted in a 20% tip increase in just three months, and I'm no stranger to busy shifts, often handling over 200 orders daily.

I excel at making various drinks quickly without compromising quality, ensuring customer satisfaction and team productivity. Additionally, I engage with customers, meeting their needs and recommending drinks based on their preferences. I always pitch in to help the team, be it restocking or cleaning, especially during slow business hours.

Thank you for considering my application. I look forward to discussing how I can contribute to your team.

Sincerely, Alex Johnson

#4. Nurse Practitioner Short Cover Letter Example

Contact Information: Velma Rivers Board Certified Nurse Practitioner 555-123-4567 [email protected] Denver, CO linkedin.com/in/made-up-person

TO: Hiring Team Hearty Health Medical Inc. Denver, CO

Dear Hiring Team,

I am enthusiastic about the Nurse Practitioner position at Hearty Health Medical Inc. Your commitment to accessible and quality care aligns perfectly with my professional goals. With my Master of Science in Nursing, board certification, and extensive clinical experience, I am well-prepared to contribute to your telehealth platform.

My background includes treating a wide range of conditions and an active NP license in multiple states, ensuring I understand diverse healthcare needs. My proficiency in online healthcare tools and Independent Prescriptive Authority equips me to provide comprehensive care remotely.

I am excited about the opportunity to support your vision of making healthcare more accessible through telehealth. I look forward to discussing how my clinical expertise can help advance Hearty Health Medical's mission.

Please reach out to arrange an interview at your convenience.

Velma Rivers

Check out a full nurse practitioner cover letter example here.

#5. Attorney Short Cover Letter Example

Contact Information: John Smith Attorney 555-123-4567 [email protected] Arizona, USA linkedin.com/in/made-up-person

TO: Hiring Manager Elevate Arizona, USA

Dear Hiring Manager,

I am writing to express my interest in the Junior Commercial Attorney position at Elevate. With over three years of legal practice experience, I have provided extensive transactional support to business clients, including drafting, reviewing, and negotiating commercial contracts, with an emphasis on NDAs.

Elevate's focus on enhancing contractual infrastructure deeply resonates with my commitment to delivering high-quality legal solutions. I am eager to review and negotiate contracts and work collaboratively within the team.

Elevate's dedication to innovation in the legal industry resonates with my career goals and values. I am excited about the opportunity to bring my legal skills and dedication to excellence to your team.

Sincerely, John Smith

Check out a full attorney cover letter example here.

#6. Retail Short Cover Letter Example

Contact Information: Jordan Martinez Retail Talent Specialist 123-456-7890 [email protected] Seattle, WA linkedin.com/in/made-up-person

TO: Talent Management Team Aritzia

Dear Talent Management Team,

I'm excited about the Specialist Retail Talent Management position at Aritzia. Your dedication to fostering high-performing teams aligns perfectly with my work ethic and professional goals. I’m confident that my talent management experience in the world of retail will help me ensure the right fit, cultural integration, and team potential.

My focus has always been on fair practices, smooth transitions, and optimized compensation to support team stability and productivity. Your holistic approach to performance assessment resonates with me, and I believe I can help foster a motivated workforce.

I'm eager to bring my skills and passion to your team. Please feel free to contact me so that we may discuss how I can contribute to your growth and success.

Warm regards, Jordan Martinez

Check out a full retail cover letter example here.

#7. Actor Short Cover Letter Example

Contact Information: Chris Parker Actor & Theater Enthusiast   555-123-4567   [email protected]   Los Angeles, CA linkedin.com/in/made-up-person  

TO: Casting Director Local Theatre X Production X Los Angeles, CA

Dear Casting Director,

I'm thrilled about the Kids Production X casting call at Local Theatre Y. The captivating storyline aligns perfectly with my passion for children's theater. With experience in entertaining and engaging young audiences, I'm well-suited for vibrant characters.

I'm particularly drawn to Character Z, but open to other roles. My work ethic, dependability, and availability make me an excellent long-term addition to Local Theatre Y. I bring patience, enthusiasm, and a knack for connecting with kids.

I'm eager to contribute my acting prowess, energy, and dedication to Kids Production X. Please find my headshot and resume attached.

Looking forward to auditioning and discussing further.

Warm regards, Chris Parker

Check out a full actor cover letter example here.

#8. Digital Marketing Short Cover Letter Example

Contact Information: Jamie Williams Digital Marketing Associate 555-123-4567 [email protected] Austin, TX linkedin.com/in/made-up-person

TO: Alexandra Smith Marketing & Events Manager Marketing Agency X Austin, TX

Dear Ms. Smith,

I am excited about the Digital Marketing Associate position at Marketing Agency X. With over two years of digital marketing experience, I've led successful campaigns across various platforms, optimizing results and managing donor platforms.

My proficiency in tools like Google Analytics and strong project management skills can make me a valuable asset to your team. I am eager to contribute to your mission of enhancing brand awareness and fundraising through data-driven marketing.

Please contact me for an interview to explore how I can support your goals.

Sincerely, Jamie Williams

Check out a full digital marketing cover letter example here.

#9. IT Short Cover Letter Example

Contact Information:  Roger Valdorf Desktop Analyst   555-123-4567   [email protected]   Denver, CO linkedin.com/in/made-up-person  

TO:   Wendy Welton Hiring Manager FakeTech Group Denver, CO  

Dear Ms. Welton,

I'm writing to express my interest in the Desktop Analyst position at FakeTech Group. My experience in providing technical support, both on-site and remotely, aligns well with your company's values of innovation and user-focused technology.

I am drawn to FakeTech's commitment to continuous learning and inclusivity. Throughout my career, I've sought to deepen my technical knowledge and ensure all users feel valued.

I look forward to the opportunity to discuss how my skills can benefit FakeTech Group. Please feel free to contact me to schedule a conversation.

Warm regards, Roger Valdorf

Check out a full IT cover letter example here.

#10. Sales Short Cover Letter Example

Alex Thompson   Sales Representative   555-123-4567   [email protected]   Austin, TX   linkedin.com/in/made-up-person

Ms. Emily Stevens   Hiring Manager The IT Support Center   Austin, TX

Dear Ms. Stevens,

I'm writing to express my interest in the IT Support Center's Sales Representative role. With a strong background in sales and client relationship management, I believe I'm an ideal fit for this position.

My Business degree from the University of Texas and experience in sales have equipped me with essential skills, including proficiency in tools like Salesforce for efficient data management. In my current role at TechSolutions, I've successfully closed deals, boosted company revenue, and achieved high client retention rates.

I excel in connecting with decision-makers, understanding their needs, and working collaboratively within a team. I'm excited about the opportunity to contribute to your team and share your commitment to skill development and inclusive customer support.

I look forward to discussing how I can make a valuable impact. Please reach out to me via email or phone to arrange an interview.

Sincerely, Alex Thompson

Check out a full sales cover letter example here.

#11. Business Short Cover Letter Example

Contact Information: John Doe   Business Development Specialist   555-123-4567   [email protected]   New York, NY   linkedin.com/in/made-up-person  

TO: Chet Jones Hiring Manager   Pear Inc. New York, NY  

Dear Mr. Jones,

I came across the Business Development Representative role at Pear Inc. and was immediately intrigued. Your vision aligns with my passion for driving business growth through meaningful connections.

In my previous role, I consistently exceeded quarterly goals by at least 23%, showcasing my ability to communicate effectively with C-level executives and craft compelling proposals. I'm proficient in SalesForce and experienced in account management.

I'm excited about the opportunity to contribute to Pear Inc.'s mission. Please contact me to schedule a discussion about my application.

Best wishes, John Doe

Check out a full business cover letter example here.

#12. Graphic Designer Short Cover Letter Example

Contact Information: Jordan Smith   Graphic Designer   555-321-4321   [email protected]   San Francisco, CA   linkedin.com/in/made-up-person  

TO:  Lucy Pleasant Hiring Manager Tech Company X San Francisco, CA

Dear Ms. Pleasant,

I discovered the Remote Graphic Designer role at Tech Company X and was instantly drawn to your creative approach and company culture.

With expertise in Adobe tools, project management, and social media, I've crafted impactful designs and collaborated effectively with diverse teams. My commitment to delivering quality work aligns with your values.

I'm excited about the opportunity to contribute my design skills and collaborate remotely with your team. Please contact me at the provided phone number or email address so that we may discuss my application further.

Sincerely, Jordan Smith

Check out a full graphic designer cover letter example here.

#13. Team Leader Short Cover Letter Example

Contact Information: Jessica Martin Team Leader 657-390-2145 [email protected] Orlando, FL linkedin.com/in/made-up-person

TO: Hiring Manager XYZ Digital Solutions Remote

I'm writing to express my interest in the Team Leader position at XYZ Digital Solutions. With extensive experience in leading teams and driving project success, I believe I'm well-suited for this role.

My leadership is marked by strong communication, fostering collaboration, and promoting innovation. I've successfully trained and mentored teams, enhancing productivity and building a supportive and goal-oriented culture. Proficient in digital tools, I enhance team efficiency and stay ahead of industry trends.

I'm enthusiastic about the opportunity to bring my proactive leadership and commitment to excellence to XYZ Digital Solutions. I look forward to discussing how my experience can contribute to your team's success.

Jessica Martin

Check out a full team leader cover letter example here.

#14. Receptionist Short Cover Letter Example

Contact Information: Sarah Miller Front Desk Receptionist 555-123-4567 [email protected] San Francisco, CA linkedin.com/in/made-up-person

TO: Hiring Manager Permanente Luxury Inn Santa Clara, CA 189 Sunflower Boulevard

Dear Front Desk Team,

I am excited to apply for the front desk receptionist role at the Permanente Luxury Inn, Santa Clara. My experience in customer service, cash handling, and efficient management of front desk operations aligns well with the requirements of this position.

I thrive in fast-paced environments, ensuring guests feel welcome while managing check-ins, check-outs, and cash transactions. My proficiency in keycard and POS systems, coupled with my ability to multitask, positions me to integrate seamlessly into your team.

I am confident that my commitment to excellent customer service will contribute to the Permanente Luxury Inn’s reputation for guest satisfaction. I look forward to the opportunity to discuss how my skills can align with your team's goals.

Please contact me to arrange an interview at your convenience.

Sarah Miller

Check out a full receptionist cover letter example here.

#15. Dental Assistant Short Cover Letter Example

Contact Information: Jane Smith   Dental Assistant   555-123-4567   [email protected]   Seattle, WA   linkedin.com/in/made-up-person  

TO: Washington State Department of Corrections   Health Services Team   Seafair Lows, WA   [email protected]  

I'm applying for the Dental Assistant position at Seafair Lows Corrections Center. As a registered Dental Assistant with a comprehensive background in direct chairside assisting, patient communication, record-keeping, and inventory management, I am well-equipped to meet the demands of this role.

My experience extends to creating a comfortable environment for patients, maintaining meticulous records, and ensuring the smooth operation of dental procedures. I am adept at working within the unique parameters of a correctional facility, prioritizing quality care and strict adherence to safety protocols.

Enclosed are my resume and professional references for your review. I am keen to contribute my skills to the Seafair Lows Corrections Center team and would welcome the chance to discuss this opportunity further.

Thank you for considering my application.

Check out a full dental assistant cover letter example here.

Key Takeaways

You’ve made it to the end of our article!

Hopefully, now you feel confident about writing your short cover letter.

Before you go and submit your job application, let’s briefly go over the main points we discussed:

• You should always include a cover letter with your job application, even though some hiring managers are divided about them. A short cover letter is a great choice to satisfy both types of hiring managers without taking a risk.
• Short cover letters are recommended if you have less relevant experience or you’re changing careers. You can focus on the experience you do have and keep your text brief.
• Pick an appropriate cover letter template to enhance your presentation. Use our free resume builder and choose a cover letter template to match, so you have a stylish job application that shows off your attention to detail.
• Your short cover letter will probably take several drafts. The best way to write it is by asking yourself important questions and then shortening your text until you fit the desired word count.
• Always proofread your cover letter before submitting it. Even a small typo or grammatical error could detract from your professionalism and make the hiring manager reject your application.

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

Professional Digital Marketing Specialist Cover Letter Examples for 2024

Your digital marketing specialist cover letter must immediately grab attention. Highlight your proficiency in cutting-edge digital marketing tools and platforms. Demonstrate with concrete examples how you've crafted campaigns that resonate with diverse audiences. Quantify your successes, such as percentage growth in engagement or ROI from digital initiatives.

Cover Letter Guide

Digital Marketing Specialist Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Digital Marketing Specialist Cover Letter

Key Takeaways

Crafting a standout digital marketing specialist cover letter can be a hurdle, especially when it feels like just another hoop to jump through. You’ve polished your resume and started applying for your dream job, only to hit a snag: the cover letter submission. This isn't a resume echo; it's your chance to weave a compelling narrative around your proudest professional victory. Keep it engaging and brief, shunning cliches and excess – one page is your stage to shine. Let's start writing a cover letter that perfectly encapsulates your unique story.

• Personalize the greeting to address the recruiter and your introduction that fits the role;
• Follow good examples for individual roles and industries from job-winning cover letters;
• Decide on your most noteworthy achievement to stand out;
• Format, download, and submit your digital marketing specialist cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your digital marketing specialist resume, which will swiftly be converted into your job-winning cover letter.

If the digital marketing specialist isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Digital Marketing Specialist cover letter example

TIMOTHY DUNCAN

+1-(234)-555-1234

[email protected]

• Demonstrating Measurable Success: The cover letter highlights a specific achievement (Spotlime App campaign), emphasizing the candidate's ability to create successful marketing campaigns with quantifiable results.
• Relevant Experience: Mentioning work with a global organization in a relevant field (Nutrition, Health, and Sustainable Living) showcases the candidate’s experience in a similar environment, potentially aligning with the company's industry or values.
• Technical Expertise: The candidate specifies expertise in SEO, SEM, content marketing, and data analytics, which are critical skills for a Digital Marketing Specialist, signaling that they can effectively manage various aspects of digital marketing.

What should your digital marketing specialist cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your digital marketing specialist cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your digital marketing specialist cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and digital marketing specialist cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your digital marketing specialist cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a digital marketing specialist cover letter

• Header: Include your name, contact information, and the date, which ensures that the recruiter knows who you are and how to contact you, and shows that the cover letter is up-to-date and specifically tailored for the job application.
• Greeting: Address the hiring manager by name if possible, as personalization indicates you've done your research and are genuinely interested in the company, which is important in the relationship-driven field of digital marketing.
• Introduction: Briefly state your interest in the digital marketing role, mentioning any specific campaigns, tools, or strategies that excite you, as this demonstrates your passion and knowledge about current trends in the sector.
• Body: Highlight your relevant experience, achievements, and use of digital marketing tools and platforms, providing concrete examples of successful campaigns you've led or contributed to, as metrics and results are paramount in this field.
• Closing: Reiterate your enthusiasm for the position, suggest an in-person interview or discussion to further demonstrate your qualifications, and thank the recruiter for considering your application, as call-to-actions are key in digital marketing strategies.

Key qualities recruiters search for in a candidate’s cover letter

• Proficiency in SEO and SEM: Knowing how to increase a brand's visibility on search engines is crucial for driving organic traffic and achieving a higher click-through rate.
• Expertise in data analysis and metrics: Ability to examine campaign performances and interpret data using tools like Google Analytics ensures that decisions are data-driven and goals are met.
• Experience with social media marketing: Understanding how to engage with audiences on various social platforms helps in executing targeted campaigns and building brand awareness.
• Content creation and marketing skills: Creating compelling content tailored to the audience's interests can enhance engagement and drive conversions.
• Knowledge of email marketing strategies: Crafting personalized and effective email campaigns is important for nurturing leads and maintaining customer loyalty.
• Familiarity with PPC campaigns: Managing pay-per-click advertising, including keyword research and bidding strategies, is essential for generating immediate traffic and optimizing ad spend.

The digital marketing specialist cover letter salutation: how to address hiring managers

After covering the format of your digital marketing specialist cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation ?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

List of salutations you can use

• Dear [Hiring Manager's Name],
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear [First Name],
• Dear [Job Title],
• Dear [Department] Team,
• Dear [Company Name] Recruiter,

First introductions in your digital marketing specialist cover letter

Within your digital marketing specialist cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

Choosing your best achievement for the middle or body of your digital marketing specialist cover letter

Now that you have the recruiters' attention, it's time to write the chunkiest bit of your digital marketing specialist cover letter .

The body consists of three to six paragraphs that focus on one of your achievements.

Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).

Another excellent idea for your digital marketing specialist cover letter's middle paragraphs is to shine a light on your unique professional value.

Write consistently and make sure to present information that is relevant to the role.

Thinking about the closing paragraph of your digital marketing specialist cover letter

Before your signature, you have extra space to close off your digital marketing specialist cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Addressing limited to no experience in the digital marketing specialist cover letter

There's nothing to worry about if you lack professional experience .

Your digital marketing specialist cover letter could bridge the gaps in your professional history by focusing on what matters most to recruiters, that's either:

• skills - focusing on transferable ones you've gained, thanks to your life experience (e.g. volunteering, certificates, etc.);
• achievements - select the most relevant and noteworthy one from your history (e.g. education, projects, etc.);
• motivation - describe how you envision your professional growth in the next up to five years, thanks to this opportunity.

Key takeaways

Winning at your job application game starts with a clear and concise digital marketing specialist cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the digital marketing specialist resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

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• Content tailored to the job posting you're applying for
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Marketing Specialist

Marketing Specialist Cover Letter

You have the skills and we have tricks on how to find amazing jobs. Get cover letters for over 900 professions.

• Nick Dubina - Career Expert

How to create a good cover letter for a marketing specialist: free tips and tricks

Any marketing specialist cover letter example always has its pros and cons, which affect the decision of the recruiter to one degree or another. Here we will focus on the most significant ones, which can either strengthen your appeal or spoil it.

Mention your work experience as a short background, that proves your qualifications. It is one of the generic competitive advantages for the marketing role that is always appreciated by the employer and brings an interview closer.

Whatever your desire is to cast yourself as an expert, you should not duplicate the text of your resume. Do not overuse previous employers and responsibilities that will not give new knowledge but could tire the recruiter.

A marketer should optimize different processes. Therefore, even as an entry-level specialist, write that you always strive for order and can avoid wasting time. Or just choose such strengths as organizational, time management, and prioritizing skills in the editor.

Do not bring creativity to the forefront, neglecting the above strengths. Creativity seems like a simple way to get loyalty. In fact, any employer is looking for a reliable and competent executor first and foremost. Therefore, do not focus on hard-to-measure qualities.

Position yourself as a strong communicator, including relationship building and conflict resolution skills. These qualities are essential both for interaction within the company and developing a message for the target audience.

Don’t write that you put paperwork or research ahead of communication or networking. Despite the necessity of these components, any market implies flexibility and interactions as profit factors.

Sample cover letter for a marketing specialist position

The most effective way to digest the tips is to see their practical application. We have used all the important tips of the above units into a single a marketing specialist cover letter sample to demonstrate a winning document that can be created in GetCoverLetter editor.

Dear Mary, I sent my resume for the marketer job position as far as I am self-confident. I think I’ve got all the necessary personal skills: creativity, the flexibility of thinking, and sociability. I’ve got an active life position; at the same time, I am a hard-working person. It’s clear to me that self-education is an integral part of the profession.

Talking about my job skills, I’ve got the experience of applying PR-strategies for few companies. It will allow me to support and even amplify the positive image of The Spencer. Aside from that, I know how to minimize marketing expenses. I used to work with services like IQ Buzz, Tida Publishing, Google Analytics, etc. Strong computer skills and the predisposition to learning languages are my other advantages. Because of them, I was successfully engaged in the process of different goods and services promotion.

There is another thing that I would like to highlight: I am ready to adapt my working strategy to the needs of your company. A little time will be needed for analyzing the previous features of your PR strategies. Together we will pay not only the customers’ but the partners’ attention: as you know, that is necessary for being competitive on the market.

With gratitude, Zoe.

This example is not commercial and has a demonstrative function only. If you need unique Cover Letter please proceed to our editor.

Your qualifications well-presented by our online editor will prove your professionalism with ease.

How to save time on creating your cover letter for a marketing specialist

Our Get Cover Letter editor will help you make the process easy and fast. How it works:

Fill in a simple questionnaire to provide the needed information about yourself.

Choose the design of your cover letter.

Print, email, or download your cover letter in PDF format.

Why the Get Cover Letter is the best solution

The GetCoverLetter editor is open to any goals of applicants. Whether it be a presentation of a craft professional with a great list of achievements or even a marketing specialist without experience. Rest assured, the opportunities are equal for all the candidates.

You don't have to stress over the format of your cover letter for marketing specialist anymore. We have prepared in advance because now you have the power to choose the best layout with one click.

Our online application allows you to edit the document as often as you need to and you can even download it to your device.

We provide full-fledged support for the compilation and design of the letter up to the final example of a perfect document for resume.

We cannot list all the benefits of our GetCoverLetter builder, because it takes up too much space. Start work and see for yourself.

Templates of the best a marketing specialist cover letter designs

Any example of the document for a marketing specialist has a precise design per the requirements of the company or the general rules of business correspondence. In any case, the selection of templates in our editor will meet any expectations.

Or choose any other template from our template gallery

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“Writing Cover Letter is a necessary step towards getting the marketer job position. There are so many things I didn’t want to lose sight of. Finally, I became very nervous about this process. I must say that the GetCoverLetter builder took an important role in my employment”.

“I think that having strong writing skills is necessary for getting the marketer job position. The clear expression of thoughts is not a problem for me; besides, I know my personal advantages. Initially, it was just interesting for me to try. I must say that the result pleasantly surprised me”.

“I was looking for some examples for the interns, to look through and write something similar. I had so little time for composing the document that I almost lost my hope. It’s exciting that I found the GreatCoverLetter, I recommend it to everybody who is at the very beginning of their career”.

Frequently Asked Questions

The more unique the knowledge you get, the more space for new questions. Do not be affraid to miss some aspects of creating your excellent cover letter. Here we took into account the most popular doubts to save your time and arm you with basic information.

• What should my a marketing specialist cover letter contain? The main purpose of a cover letter is to introduce yourself, mention the job you’re applying for, show that your skills and experience match the needed skills and experience for the job.
• How to properly introduce yourself in a cover letter? Greet the correct person to which your cover is intended for. Introduce yourself with enthusiasm.
• How many pages should my cover letter be? Your cover letter should only be a half a page to one full page. Your cover letter should be divided into three or four short paragraphs.
• Don't focus on yourself too much
• Don't share all the details of every job you've had
• Don't write a novel

Now your most challenging task is to click a few times and receive a letter to your email.

Other cover letters from this industry

Looking for examples related to similar professions? You may find them here. We use only proven methods, valid expressions, and effective methods. All that is made for your career growth.

• Digital Marketing Manager
• Marketing Coordinator
• Marketing Analyst
• Product Marketing Manager

Advertising Specialist Cover Letter Example

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Start your Advertising Specialist cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or professional status. Immediately highlight your relevant skills and experiences that make you a strong candidate for the position. For instance, you might say, "As a seasoned Advertising Specialist with over 5 years of experience in creating and implementing successful advertising campaigns, I am confident in my ability to contribute to your team." This not only shows your qualifications but also your enthusiasm for the role. Remember, the beginning of your cover letter sets the tone for the rest of the document, so make it engaging and compelling.

The best way for Advertising Specialists to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting further discussion. For instance, "I am excited about the possibility of bringing my unique blend of creativity, data analysis, and strategic thinking to your team. I am confident that my skills and experiences make me a strong candidate for this role. I look forward to the opportunity to discuss how I can contribute to your company's success in more detail." This ending is effective as it reiterates your interest in the role, highlights your relevant skills, and shows eagerness to move forward in the process. It's also important to end with a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Advertising Specialists should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address. 2. Salutation: Address the hiring manager by name if possible. If you don't know their name, use a professional greeting like "Dear Hiring Manager". 3. Introduction: Briefly introduce yourself and mention the position you're applying for. You can also mention where you saw the job posting. 4. Relevant Skills and Experience: This is the most crucial part of your cover letter. Highlight your skills and experiences that are directly relevant to the job description. As an Advertising Specialist, these might include campaign management, market research, creative strategy, digital advertising, social media management, etc. Use specific examples to demonstrate your achievements in these areas. 5. Understanding of the Company: Show that you've done your homework about the company and its products or services. Explain why you're interested in working for them and how you can contribute to their goals. 6. Conclusion: Reiterate your interest in the role and the value you can bring to the company. Thank the hiring manager for considering your application. 7. Professional Closing: End with a professional closing like "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your career and passion for advertising, making a compelling case for why you're the best fit for the role.

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