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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

• Detailed market research
• Develop product and service branding strategies
• Develop strategies for targeting customers
• Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

• Customer relationship management (CRM)
• Product lifecycle management (PLM)
• Supply chain management (SCM)
• Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

• It increases sales and profits.
• It improves customer satisfaction.
• It reduces costs
• It helps you to identify the problems in your business.
• It improves the quality of products and services.
• It builds a competitive advantage.
• It makes processes more efficient.
• It increases customer satisfaction.
• It improves sales
• It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

• Using financial products in the UK retail banking sector
• A study of how service quality and customer satisfaction affect brand equity
• A study of the antecedents and consequences of a firm’s reputation
• Impact of social media marketing on consumer behaviour
• The role of internet advertising as a marketing tool
• A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
• The influence of reference groups on purchasing patterns among British consumers
• Factors that influence product packaging decisions
• An investigation into how organizational culture influences employee behaviour
• A preliminary study examined how sales assist the marketing role of security solutions.
• A thorough analysis of the literature on the term “Coopetition.”
• The function of marketing management in maintaining efficient supply chains
• Review of the literature on product innovation in multinational companies
• The psychology of consumers, how to evaluate it, and how it relates to digital marketing
• Several of the most prevalent errors are made today in email marketing.
• Correlation between marketing problem-solving techniques and marketing management support systems.
• A comparison of marketing management practices in industrialized and developing countries.
• A comprehensive review of the connection between management sciences and marketing management.
• Exploring the potential link between corporate financial success and corporate social responsibility
• A comparison of the regional strategic management of fashion apparel brands.
• Analysis of market segmentation’s effect on hotel industry customer loyalty.
• The analysis of the influence of social media on customer relationship management in the hotel industry.
• The analysis of supply chain management on operational efficiency in the hotel industry.
• The relationship between customer satisfaction, market share, and profitability
• An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

• Study recent marketing challenges.
• Explore consumer behavior trends.
• Analyze digital marketing innovations.
• Investigate branding strategies.
• Examine market segmentation.
• Consider ethical marketing issues.

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Home > Business > Marketing > ETDs

Marketing Theses & Dissertations

The following theses and dissertations were awarded in Business Administration with a concentration in Marketing and since Fall 2016 are available in this collection. Backfiles of all dissertations (and some theses) have also been added.

In late Fall 2023 or Spring 2024, all theses will be digitized and available here. In the meantime, consult the Library Catalog to find older items in print.

Theses/Dissertations from 2018 2018

Dissertation: Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices , Anh Dang

Dissertation: Two Essays on Value Co-Creation , Hangjun Xu

Theses/Dissertations from 2017 2017

Dissertation: The Role of Consumer Ethnocentrism on the Effects of Domestic vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors , Kittinand Bandhumasuta

Dissertation: The Impact of Help-Self and Help-Others Appeals Upon Participation in Clinical Research Trials , Susan Lewis Casey

Dissertation: From Placebo to Panacea: Exploring the Influence of Price, Suspicion, and Persuasion Knowledge on Consumers’ Perception of Quality , Vahid Rahmani

Theses/Dissertations from 2016 2016

Dissertation: Valence or Volume? Maximizing Online Review Influence Across Consumers, Products, and Marketing , Elika Kordrostami

Dissertation: Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior , Yueming Zou

Theses/Dissertations from 2015 2015

Dissertation: Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships , Gulfem Cigdem Kutlu

Dissertation: Measuring Consumer Expectations of Salesperson Unethicality: A Scale Development , Amiee Mellon

Theses/Dissertations from 2011 2011

Dissertation: Judging Credence Service Based on Experience Service Evaluation: Moderating Effect of Ease of Assessing and Extrinsic Cues , Kungpo Tao

Theses/Dissertations from 2009 2009

Dissertation: Promotion Induced Competitive Effects: Two Essays , Rajeev Airani

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Captivating Marketing Dissertation Topics

Navigating the realm of marketing research as a student can be quite daunting, especially when faced with so many possibilities and emerging issues that affect the marketing world.

That being said, there are plenty of captivating topics that present themselves in the current research arena, offering an excellent opportunity to explore and discover unique insights into the dynamic nature of marketing dissertation topics.

In this blog post, we have curated a selection specifically tailored for college and graduate students looking for fresh ideas for their research projects. By the end of the post, you will have gained invaluable knowledge about existing and future trends in marketing. You will also be better placed to contribute towards the field’s continued growth.

With some effort and determination, we are certain that you will create something remarkable.

What is Marketing?

Businesses must continually provide customers with a great experience by delivering superior value through high-quality content to drive sales growth.

In this regard, marketing helps companies to reach their target audience and deliver meaningful messaging. This enables companies to showcase the worth of their products or services and fosters brand loyalty among existing consumers.

At its core, marketing involves creating significant relationships between prospects and brands while simultaneously establishing a strong presence in the marketplace. Doing so empowers organizations to make lasting impressions on potential customers – ultimately contributing towards business success.

The Essence of Marketing Research

Marketing research provides businesses with an invaluable tool for understanding their target audiences and the broader market. Through quantitative and qualitative data analysis in marketing research, companies can uncover consumer preferences, needs, and desires – ultimately informing decision-making around product development, pricing strategies, promotional activities, and distribution channels.

All this valuable insight allows businesses to stay ahead of competitors by filling gaps in products or services while leveraging any competitive advantages they possess.

In the following sections, we present a list of marketing research topics on which you can focus your research.

Strategic Marketing Topics

Branding dissertation topics ought to consider various issues like competitive advantage and customer-centric marketing strategies. You need to look at marketing ethics, relationship marketing, international marketing, and online marketing to get a better understanding of how to structure your marketing dissertation topics.

1.  What is the impact of social media strategies on consumer behavior?

2.  How to optimize search engine optimization for mobile marketing

3.  Analyzing customer engagement in digital marketing campaigns

4.  The role of influencer marketing in building brand loyalty

5.  Examining the market segmentation strategies for online shopping

6.  Corporate social responsibility and its impact on brand reputation

7.  What is the effectiveness of content marketing in lead generation?

8.  The influence of social media platforms on purchase decisions

9.  Harnessing augmented reality in marketing campaigns for customer engagement

10.  Analyzing data analytics in email marketing for effective targeting

Digital Marketing Topics

The contemporary business world shows customer demand trends inclined towards online or digital marketing. Online and offline marketing are different with a modern effective marketing strategy necessitating an understanding of consumer psychology to gain a competitive advantage. Let's take a look at some digital marketing dissertation topics to consider for your paper.

1.  Enhancing mobile marketing through effective content strategies

2.  Best strategies for implementing search engine optimization techniques

3.  Developing an influencer marketing strategy for brand engagement

4.  The role of a social media platform in driving customer engagement

5.  Market segmentation strategies for effective digital marketing campaigns

6.  What is the impact of video marketing on brand perception?

7.  The influence of customer behavior on online shopping trends

8.  Leveraging content marketing strategies for repeat purchases

9.  Assessing the role of augmented reality in enhancing customer experience

Technology is rapidly growing in application across the world. There are countless new forms of tech being developed and that could pique your interest as a marketing student. Take a look at this   human cloning essay and consider the implications of this form of technology in the marketing field. It could provide an intriguing and rarely explored study area for your dissertation.

Social Media Marketing Topics

Online marketing dissertation topics could focus on social media issues. A successful digital marketing campaign helps boost customer loyalty and adds to the marketing mix. Take a look at these ideas to write a high-quality social media marketing dissertation.

1.  The role of social media in driving customer engagement analysis

2.  The effectiveness of content marketing strategies on social media platforms

3.  The relationship between social media marketing and brand loyalty

4.  The influence of social media strategies on online shopping behavior

5.  The role of social media marketing in enhancing customer satisfaction

6.  The impact of social media marketing on company reputation

7.  Exploring the use of video marketing in social media campaigns

8.  What is the role of lifestyle branding in social media marketing?

9.  Evaluating the effectiveness of social media marketing in lead generation

10.  The role of corporate social responsibility in social media marketing strategies

11.  What is the effectiveness of email marketing in social media campaigns?

12.  Exploring the use of augmented reality in social media marketing campaigns

13.  The role of data analysis in driving social media marketing decisions

Content Marketing Topics

These are some of the most prevalent dissertation topics in marketing today. Managing global brands requires a boost to the brand value through content creation. Integrated marketing communication involving greater content provision boosts engagement and could prove useful in increasing customer satisfaction. With that in mind, we'll now look at some content marketing topics.

1.  Analyzing the impact of content marketing on social media platforms

2.  The effectiveness of content marketing strategies in marketing campaigns

3.  Investigating the influence of content marketing on consumer behavior

4.  Assessing customer engagement analysis through content marketing initiatives

5.  The purpose of social media platforms in content marketing strategies

6.  The role of content marketing in driving digital marketing strategy

7.  Exploring the use of video marketing in content marketing campaigns

8.  What is the impact of content marketing on brand loyalty?

9.  Investigating market segmentation strategies in content marketing

10.  Assessing corporate social responsibility in content marketing efforts

11.  The role of content marketing in influencer marketing campaigns

12.  Evaluating the effectiveness of email marketing in content distribution

13.  Exploring augmented reality applications in content marketing

14.  Investigating the role of data analysis in optimizing content marketing strategies

15. Beauty brands direct marketing techniques using content marketing strategies

Marketing Communications Research Topics

1.  Enhancing customer engagement analysis in digital marketing campaigns

2.  Exploring the effectiveness of influencer marketing strategies

3.  The role of content marketing strategies in building brand loyalty

4.  Analyzing the impact of social media platforms on marketing campaigns

5.  Market segmentation techniques for targeting audiences in mobile marketing

6.  The influence of corporate social responsibility on brand reputation

7.  Optimizing video marketing for enhanced customer satisfaction

8.  The role of marketing communications in customer behavior analysis

9.  What is the use of augmented reality in marketing campaigns?

10.  Creating compelling marketing content for effective online shopping experiences

11.  Leveraging information technology for personalized marketing strategies

12.  The significance of marketing activities in driving sales growth

13.  Comparative analysis of marketing strategies in different business industries

14.  Email marketing strategies for effective customer engagement

15.  Analyzing consumer buying behavior in relation to marketing communications

16.  The impact of market research on developing successful marketing campaigns

Dissertation topics in marketing must consider ethical business practices as you'll have to defend your thesis to your supervisor. Keep this in mind when writing your paper. You can also   buy a dissertation to avoid making ethical mistakes that may invalidate your work.

Product Development and Innovation Research Topics

1.  Incorporating digital marketing strategies in product development processes

2.  Leveraging social media marketing for innovative product launches

3.  The role of marketing strategy in driving product innovation

4.  Mobile marketing techniques for product development and market penetration

5.  Optimizing search engine optimization for product visibility and adoption

6.  Integrating influencer marketing in new product development strategies

7.  Exploring marketing research paper topics in product innovation

8.  Assessing the impact of social media marketing on product performance

9.  Designing effective marketing strategies for new product development

10.  Leveraging social media strategies for product promotion and customer engagement

11.  Evaluating the effectiveness of marketing campaigns in product innovation

12.  Content marketing strategies for creating product differentiation and awareness

13.  Identifying key marketing research topics for product development success

14.  Implementing best social media strategies to drive product adoption

15.  Analyzing consumer behavior in relation to product innovation and adoption

16.  Customer engagement analysis in social media platforms for product development

17.  Market segmentation techniques for targeting specific audiences in product development

18.  The role of corporate social responsibility in shaping product development strategies

Retail Marketing Research Topics

1.  The impact of digital marketing strategies on retail sales growth

2.  Leveraging social media marketing for enhanced retail customer engagement

3.  Effective marketing strategies for driving foot traffic to retail stores

4.  Available mobile marketing techniques for personalized retail experiences

5.  Optimizing search engine optimization for online retail visibility

6.  Developing a comprehensive digital marketing strategy for retail businesses

7.  What is the role of influencer marketing in retail brand promotion?

8.  Social media marketing impact on consumer behavior and business performance

9.  Investigating relevant marketing research paper topics in retail marketing

10.  Assessing the impact of social media marketing on retail brand awareness

11.  Implementing effective marketing strategies to drive retail store success

12.  Leveraging social media strategies for enhanced retail customer acquisition

13.  Analyzing the effectiveness of marketing campaigns in retail sales

14.  Content marketing strategies for building brand loyalty in retail

15.  Identifying key marketing research topics for retail success

16.  Implementing best social media strategies to drive retail conversions

17.  Understanding consumer behavior in retail environments for improved sales

18.  Customer engagement analysis in social media platforms for retail brands

19.  Market segmentation techniques for targeting specific retail audiences

20.  The role of corporate social responsibility in retail branding

21.  Enhancing customer satisfaction and loyalty in online retail shopping

22. The influence of brand loyalty in the pricing strategy of SMEs in the fast food industry

Getting your topic right is not your only concern, maintaining your reader's attention can be quite difficult. Remember to use a catchy hook to keep your audience, well, hooked. It would be catastrophic to get a good topic only to lose your reader in the beginning. Review these   hook examples for essays to learn how to introduce your reader to the topic.

International Marketing Research Topics

1.  Cross-cultural impact on digital marketing strategies in international markets

2.  Social media marketing strategies for expanding global market reach

3.  Marketing strategy adaptation for mobile marketing in international contexts

4.  Enhancing international visibility through search engine optimization (SEO)

5.  Developing effective digital marketing strategies for international expansion

6.  The role of influencer marketing in international consumer behavior

7.  Exploring emerging market research paper topics in international marketing

8.  The impact of social media marketing on international market entry

Emerging Trends in Marketing Topics

1.  The impact of artificial intelligence on digital marketing strategies

2.  Exploring the rise of social commerce in social media marketing

3.  Evaluating the role of voice search in mobile marketing strategies

4.  Analyzing the influence of voice assistants on consumer behavior

5.  Investigating the integration of virtual reality in marketing campaigns

6.  Assessing the use of user-generated content in influencer marketing

7.  Exploring personalization strategies in marketing research paper topics

8.  Analyzing the impact of augmented reality in marketing activities

9.  Evaluating the role of chatbots in customer engagement analysis

10.  Investigating the influence of blockchain technology in marketing strategies

11.  Assessing the impact of micro-influencers in social media marketing

12.  Exploring the role of gamification in marketing mix optimization

13.  Analyzing the effectiveness of video marketing in engaging target audiences

14.  Investigating the use of data analytics in marketing content creation

15.  Evaluating the role of neuromarketing in consumer behavior analysis

16.  Exploring the impact of social listening in brand reputation management

17.  Analyzing the influence of user experience design in online shopping

18.  Investigating the role of chat marketing in lead generation

19.  Assessing the impact of subscription-based business models on customer satisfaction

20.  Exploring the use of influencer marketing in B2B companies

21.  Analyzing the role of artificial intelligence in marketing research

22.  Investigating the influence of emotional branding in customer loyalty

23.  Assessing the impact of mobile payment systems on purchase decisions

24.  Exploring the role of sustainability in corporate social responsibility strategies

25.  Analyzing the effectiveness of influencer marketing in niche markets

26.  Which are the most noteworthy technologies that drive chat marketing?

Relationship Marketing Dissertation Topics

Relationship marketing is a marketing strategy tailored to creating and retaining lasting relationships with consumers. Writing a relationship marketing dissertation topic will require an understanding of customer needs, preferences, and traits. This will help you structure issues such as marketing efforts and the importance of a personalized experience. Consider topics involving issues like social media marketing, email marketing, and mobile marketing messages. Let’s take a look at some of these topics.

1.   The influence of relationship marketing on brand value in the retail industry

2.   The responsibility of social media in shaping relationship marketing techniques

3.   Relationship marketing's impact on customer happiness in the hospitality industry

4.   The impact of tailored marketing communication on the development of strong customer relationships

5.   The importance of confidence in relationship marketing and how it affects client retention

6.   Using customer relationship marketing (CRM) software in relationship marketing techniques

7.   The role of consumer involvement in relationship marketing initiatives

8.   Relationship marketing and ethical marketing techniques

9.   Consumer relationship marketing's impact on customer loyalty

10.  Relationship marketing's function in fostering consumer advocacy

11.  Relationship marketing's effect on client retention rates

12.  The incorporation of reward schemes into relationship marketing techniques

13.  The importance of customer satisfaction polls in relationship marketing initiatives

14.  Relationship marketing's impact on consumer recommendation habits

15.  Relationship marketing's success in the B2B (business-to-business) setting

16.  Emotional intelligence's importance in relationship marketing tactics

17.  The effect of relationship-based advertising on e-commerce client retention

18.  The application of mobile marketing in relationship marketing initiatives

19.  Relationship marketing's impact on customer attrition rates

20. The function of relationship marketing in the development of community-based brands.

Take note of topics that are inclined towards building brand equity and online customer reviews when deciding on your focus. Remember to cite your paper correctly, whether you get your information from a book, journal,   Ted Talk , or any other source of material.

Branding Dissertation Topics

This section will look at 20 fascinating branding dissertation themes covering a wide range of branding-related subjects. This material will give you a solid basis to dig into the field of branding and its critical function in today's highly competitive economy, from the bearing of branding on customer purchase decisions to the effect of brand packaging on customer behavior. Prepare to write an outstanding dissertation that demonstrates your competence in branding techniques!

1.  Branding's impact on customer purchase decisions

2.  The effect of personality characteristics on customer loyalty 

3.  The function of brand narratives in establishing psychological bonds with customers

4.  The efficiency with which brand expansions leverage brand equity

5.  Brand positioning's impact on customer impressions and choice

6.  The impact of brand awareness on customer beliefs and actions

7.  Brand equity's influence on earnings and valuation

8.  The importance of brand integrity in the development of confidence and trustworthiness

9.  The impact of advertising reputation on customer attitudes and engagement to brands

10. The influence of celebrity advertising on the brand's reputation

11. The importance of company involvement initiatives in the development of customer loyalty

12. The influence of Twitter and Facebook on brand development and customer involvement

13. The impact of company image on customer trust and loyalty

14. The usefulness of co-branding collaborations in broadening consumer appeal

15. The impact of sponsorship initiatives on company perception and consumer retention

16. Brand recognition and customer brand perception and support

17. Social branding's impact on customer opinion and buying impulse

18. The significance of corporate values in customer purchasing choices and brand loyalty

19. The use of olfactory marketing to create lasting company encounters

20. The influence of trademark wrapping on customer opinion and purchasing habits.

The field of branding presents an abundance of fascinating marketing dissertation topics that could aid marketing students in investigating different facets of brand management. By delving into these topics, you can gain an in-depth understanding of the part branding plays in contemporary markets. These topics further offer a great chance for students to demonstrate their proficiency and add to the ever-growing field of branding.

Direct Marketing Dissertation Topics

We will now look at 20 captivating dissertation topics that require us to dig into the intricate nature of direct marketing. Covering a range of areas such as the influence of telemarketing, direct mail marketing, social media ads, and email marketing, we will integrate these issues into aspects related to consumers. This includes looking at these marketing campaigns’ effects on customer loyalty, corporate image, revenue generation, and consumer reaction rates. Let’s get to it.

1.   The influence of mobile marketing messages on consumer response rates

2.   The efficacy of email marketing in producing leads and conversions

3.   The responsibility of customer orientation in direct marketing campaigns

4.   The application of data analytics in augmenting direct marketing policies

5.   The influence of direct marketing on consumer lifecycle importance

6.   The value of telemarketing in influencing target audiences

7.   The function of consumer segmentation in direct marketing schemes

8.   The effect of social media promotion in direct marketing endeavors

9.   The effect of direct marketing on customer retention

10.  The usefulness of direct reaction TV advertising in boosting sales

11.   The responsibility of mobile marketing in direct marketing policies

12.  The impact of direct marketing on brand awareness

13.  The application of offers and incentives in direct marketing schemes

14.  The effect of direct marketing on consumer satisfaction and response

15.  The efficacy of direct marketing in the wholesale business context

16.  The feasibility of using customer relationship management (CRM) systems to streamline marketing campaigns

17.  The effect of direct marketing on consumer recommendation

18.  The utilization of social testimonials and proof in direct marketing operations

19.  The influence of direct marketing on consumer credibility and confidence

20.  The efficacy of direct marketing in producing growing sales and earnings

Direct and online marketing strategies differ sometimes. Our   marketing dissertation helpers can assist you in choosing the best topic for your dissertation

Cultures and Marketing Dissertation Topics

In a rapidly globalizing marketplace, discerning the connection between marketing and culture is vital for organizations that seek success in international markets. This section offers 20 fascinating marketing dissertation topics that examine the intricacies and inferences of cultural effects on marketing schemes. From exploring the influence of cultural norms on customer traits to examining the problems and benefits of cross-cultural marketing, these issues delve into different facets of customer perception, cultural adaptation, and advertising efficacy.

• The impact of societal norms on buyer purchasing habits in various regions
• Multicultural marketing: Issues and Solutions for global brands
• The influence of societal emblems and images on brand identification and impression
• Marketing strategy cultural alterations: Effective techniques for heterogeneous industries
• Cultural disparities in customer purchasing habits and marketing strategy consequences
• The influence of societal customs on consumer perceptions regarding promotion
• Successful and unsuccessful cultural marketing efforts
• Traditional beliefs and brand commitment and consumer retention
• The impact of cultural aspects on advertising efficiency
• Cultural intelligence's importance in foreign advertising tactics
• Cross-cultural customer habits in the technological age: Marketing possibilities and problems
• The effect of cultural prejudices in advertising on company image and reaction from customers
• The impact of cultural influences on product design and packaging
• Personalization vs. standardization: Marketing strategy adaptation methods for diverse cultures
• The role of cultural awareness in transnational corporate leadership
• Moral issues and customer attitudes to cultural exploitation in advertising
• Subcultures' effect on buyer habits and marketing techniques
• Cultural variations in web-based customer actions: Ramifications for online marketing 
• The importance of ethnic origin in brand choices and customer retention
• The effect of multiculturalism on the efficacy and innovation of marketing teams.

Conclusively, the domains of marketing and culture provide a valuable landscape for exploration and research. Our next dissertation topics shed light on the complex connection between marketing and cultural schemes in modern varied markets. Going through these topics will help you develop a better understanding of how culture influences brand perception, customer behavior, international strategies, and marketing campaigns. Marketers with this knowledge can accurately traverse cultural variations, change their policies, and develop optimal marketing strategies that reverberate with varied readers.

Online Marketing Dissertation Topics

Online marketing is an integral instrument for corporations to sway and communicate with their intended audience. The evolution of technology leads to the development of policies and procedures employed in online marketing. This section seeks to examine different facets of online marketing and how it influences businesses.

We will consider topics like social media marketing and optimization, influencer marketing, and mobile marketing, enabling readers to get helpful perceptions and suggestions for organizations to stay competitive in the rapidly growing world of online marketing.

• Online advertising's influence on customer buying habits
• The efficiency with which search engine optimization (SEO) drives conversions and traffic to a website
• Social media advertising's significance in brand growth and consumer interaction
• The impact of Internet feedback on customer purchasing decisions and brand image
• The impact of content advertising on brand recognition and commitment
• The persuasive marketing effect on customer perceptions and purchase habits
• The relevance of wireless advertising in attracting and retaining on-the-move customers
• The impact of tailored marketing methods on consumer satisfaction and loyalty
• The efficiency with which digital advertising initiatives generate inquiries and sales
• The effect of monitoring online customer behavior and data insights on marketing tactics
• The importance of online consumer networks in fostering customer loyalty and endorsement
• The impact of online client feedback on business awareness and governance of reputation
• The efficacy of redirecting efforts in internet marketing in boosting sales
• The influence of virtual and augmented reality (VR and AR) on internet marketing tactics
• The impact of user-generated material on company perceptions and customer interaction
• Online brand forums' impact on customer attitudes and purchasing intentions
• The efficiency with which internet video marketing captures customer interest and drives transaction
• Social media influencers' impact on internet-based brand impression and purchasing behavior
• The importance of digital customer service in increasing client happiness and retention
• The impact of Internet brand trust and credibility on customer purchasing decisions

You could also look at the connection between   police body cameras and public trust to determine the implications of transparency on entities. The possibilities are endless. Be creative with this one.

Consumer Psychology and Marketing Dissertation Topics

Comprehending customer psychology is imperative for marketers to utilize valuable marketing policies. We will examine different aspects of consumer psychology and how they influence marketing. A thorough explanation of issues like social media influence, emotional aspect of consumer preferences, celebrity endorsement, and color psychology will help you get a deeper understanding of customer purchasing behavior. This will in turn enable you to shape your dissertation topic in a way that resonates with customers on a deeper level.

• Color psychology's influence on customer habits in internet marketing.
• The impact of feelings in the customer purchasing process and how it affects marketing methods
• Social media's impact on customer views and devotion to a brand
• The efficiency with which tailored marketing communications increase customer involvement
• The impact of nostalgic advertising on customer tastes and intent to buy
• The influence of famous patronage on customer attitudes and purchasing behavior
• The impact of social norms on genuine brand assessments among consumers
• Pricing tactics and customer perceptions of cost
• The influence of product package layout on buyer attitudes and purchases
• The influence of proof of legitimacy on customer trust and purchase patterns
• The impact of internet feedback and evaluations on customer purchasing decisions
• The influence of narration in branding on customer involvement
• The efficacy of corporate narratives in eliciting emotional responses from customers
• The effect of marketing archetypes on customer beliefs and behavior
• Customer confidence in online shopping and its consequences for digital advertising
• The impact of ecological responsibility on buyer attitudes and confidence in brands
• The impact of viral advertising efforts on consumer understanding and customer involvement
• The influence of gender prejudices in branding on customer views and purchasing habits
• The impact of tactile advertising on customer interactions and company image
• The impact of peer influence methods on customer purchasing decisions and inclinations

Consumer psychology has a major part to play in developing marketing strategies. It allows us to delve into the emotional, cognitive, and social issues that impact customer behavior. These topics shed light on the manner in which marketers can influence customer behavior and perceptions. Focusing on such issues will help you create engaging pieces with marketing dissertation topics tailored to your field.

How to Choose a Relevant Marketing Topic for Your Research

When it comes to selecting a suitable research topic in marketing, an organized approach is essential. To assist you with your decision-making process, here are some useful tips:

1.  Prioritize Your Interests and Passions

• Give precedence to areas of marketing that excite you.
• Pick out a subject matter that truly entices you to delve into the research and discover studies that can back up your claims.

2.  Narrow Down the Focus of Your Topic

• Start with an extensive idea, then refine it into something more precise.
• For instance, if influencer marketing has caught your eye - hone in on "Assessing the Effectiveness of Influencer Marketing from the ROI Point-of-View". 

3.  Explore Online Resources

• Make use of online lists containing fresh ideas for essay topics related to marketing for inspiration or reference points.
• Utilizing these resources will allow you to uncover numerous viable topics pertaining directly to what interests you most.

4.  Select a Well-Researched Topic

• Make sure your chosen theme has substantial existing data sources already available about it.
• Allow yourself room to find any gaps within those studies – giving way for unique contributions that you could make.

5.  Utilize Online Academic Databases

• Access relevant search engines such as BSC (Business Source Complete), Emerald, Proquest, and SCOPUS that offer access to scholarly articles and reports concerning your topic choice.

Get Help Today with Your Marketing Research

If you need help narrowing down your research topic to suit specific issues and points of concern, do not hesitate to   contact us today.

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Elections Today

Recent projections, delegate tracker, maryland, west virginia and nebraska primaries 2024: alsobrooks beats trone, gop incumbents survive, bumble's billboard ads sneered at celibacy as an alternative to dating — and the company got stung.

The dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online

SAN FRANCISCO -- The dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online.

On Monday, the company backtracked and apologized for billboards that bore the message “You know full well a vow of celibacy is not the answer” juxtaposed against an introduction to “the new Bumble.” The app launched a brand redesign in April in hopes of reviving user interest, which had been lagging.

Women on social media castigated the company for suggesting celibacy isn’t a valid personal choice. Some online critics read the slogan as reflecting patriarchal notions that women should be willing to have sex with men even if they don’t want to.

In an apology posted on Instagram, Bumble said it is removing ads that it called a mistaken attempt to “lean into a community frustrated by modern dating." It said the company has long stood up for women and their right to “fully exercise personal choice,” but admitted that the ad campaign didn't live up to those values and apologized "for the harm it caused."

The company also plans donations to the National Domestic Violence Hotline and other organizations to support global efforts to “support women, marginalized communities, and those impacted by abuse.” The company said it will also offer the billboard space to these same organizations for ads of their choice.

Bumble did not respond to inquiries seeking information on how many billboards were involved in the campaign and where they were located. It remains unclear whether the ads also ran in other media.

The dating app company has been going through a rough patch. Its shares have fallen steadily since last July, dropping roughly 45% over that time amid concerns over its ability to reach younger users. In February, it laid off 350 employees, roughly 30% of its workforce, in February when it announced plans to revamp its app in order to make it more attractive to Generation Z.

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