methodology of project proposal example

• Contact sales

Start free trial

How to Write a Project Proposal (Examples & Template Included)

Table of Contents

Types of project proposals, project proposal vs. project charter, project proposal vs. business case, project proposal vs. project plan, project proposal outline, how to write a project proposal, project proposal example, project proposal tips, what is a project proposal.

A project proposal is a project management document that’s used to define the objectives and requirements of a project. It helps organizations and external project stakeholders agree on an initial project planning framework.

The main purpose of a project proposal is to get buy-in from decision-makers. That’s why a project proposal outlines your project’s core value proposition; it sells value to both internal and external project stakeholders. The intent of the proposal is to grab the attention of stakeholders and project sponsors. Then, the next step is getting them excited about the project summary.

Getting into the heads of the audience for which you’re writing the project proposal is vital: you need to think like the project’s stakeholders to deliver a proposal that meets their needs.

We’ve created a free project proposal template for Word to help structure documents, so you don’t have to remember the process each time.

Get your free

Project Proposal Template

Use this free Project Proposal Template for Word to manage your projects better.

In terms of types of project proposals, you can have one that’s formally solicited, informally solicited or a combination. There can also be renewal and supplemental proposals. Here’s a brief description of each of them.

• Solicited project proposal: This is sent as a response to a request for proposal (RFP) . Here, you’ll need to adhere to the RFP guidelines of the project owner.
• Unsolicited project proposal: You can send project proposals without having received a request for a proposal. This can happen in open bids for construction projects , where a project owner receives unsolicited project proposals from many contractors.
• Informal project proposal: This type of project proposal is created when a client asks for an informal proposal without an RFP.
• Renewal project proposal: You can use a renewal project proposal when you’re reaching out to past customers. The advantage is that you can highlight past positive results and future benefits.
• Continuation project proposal: A continuation project proposal is sent to investors and stakeholders to communicate project progress.
• Supplemental project proposal: This proposal is sent to investors to ask for additional resources during the project execution phase.

All the elements in the above project proposal outline are present in our template. This free project proposal template for Word will provide you with everything you need to write an excellent project proposal. It will help you with the executive summary, project process, deliverables, costs—even terms and conditions. Download your free template today.

A project proposal is a detailed project document that’s used to convince the project sponsor that the project being proposed is worth the time, money and effort to deliver it. This is done by showing how the project will address a business problem or opportunity. It also outlines the work that will be done and how it will be done.

A project charter can seem like the same thing as a project proposal as it also defines the project in a document. It identifies the project objectives, scope, goals, stakeholders and team. But it’s done after the project has been agreed upon by all stakeholders and the project has been accepted. The project charter authorizes the project and documents its requirements to meet stakeholders’ needs.

A business case is used to explain why the proposed project is justified. It shows that the project is worth the investment of time and money. It’s more commonly used in larger companies in the decision-making process when prioritizing one project over another.

The business case answers the questions: what is the project, why should it be taken up, who will be involved and how much will it cost? It’s therefore related to a project proposal, but the project proposal comes before the business case and is usually part of the larger proposal.

Again, the project proposal and the project plan in this case are very similar documents. It’s understandable that there would be some confusion between these two project terms. They both show how the project will be run and what the results will be. However, they’re not the same.

The project proposal is a document that aims to get a project approved and funded. It’s used to convince stakeholders of the viability of the project and their investment. The project plan, on the other hand, is made during the planning phase of the project, once it’s been approved. It’s a detailed outline of how the project will be implemented, including schedule, budget, resources and more.

There are several key operational and strategic questions to consider, including:

• Executive summary: This is the elevator pitch that outlines the project being proposed and why it makes business sense. While it also touches on the information that’ll follow in the project proposal, the executive summary should be brief and to the point.
• Project background: This is another short part of the proposal, usually only one page, which explains the problem you’ll solve or the opportunity you’re taking advantage of with the proposed project. Also, provide a short history of the business to put the company in context to the project and why it’s a good fit.
• Project vision & success criteria: State the goal of the project and how it aligns with the goals of the company. Be specific. Also, note the metrics used to measure the success of the project.
• Potential risks and mitigation strategies: There are always risks. Detail them here and what strategies you’ll employ to mitigate any negative impact as well as take advantage of any positive risk.
• Project scope & deliverables: Define the project scope, which is all the work that has to be done and how it will be done. Also, detail the various deliverables that the project will have.
• Set SMART goals: When setting goals, be SMART. That’s an acronym for specific, measurable, achievable, relevant and time-bound. All your goals would be defined by those five things.
• Project approach: Define the approach you’ll use for the contract. There are several different types of contracts used in construction , for example, such as lump sum, cost plus, time and materials, etc. This is also a good place to describe the delivery method you’ll use.
• Expected benefits: Outline the benefits that will come from the successful completion of the project.
• Project resource requirements: List the resources, such as labor, materials, equipment, etc., that you’ll need to execute the project if approved.
• Project costs & budget: Detail all the costs, including resources, that’ll be required to complete the project and set up a budget to show how those costs will be spent over the course of the project.
• Project timeline: Lay out the project timeline , which shows the project from start to finish, including the duration of each phase and the tasks within it, milestones, etc.

In addition to these elements, it’s advisable to use a cover letter, which is a one-page document that helps you introduce your project proposal and grab the attention of potential clients and stakeholders.

To make the best proposal possible, you’ll want to be thorough and hit on all the points we’ve listed above. Here’s a step-by-step guide to writing a persuasive priority proposal.

1. Write an Executive Summary

The executive summary provides a quick overview of the main elements of your project proposal, such as your project background, project objectives and project deliverables, among other things. The goal is to capture the attention of your audience and get them excited about the project you’re proposing. It’s essentially the “elevator pitch” for the project life cycle. It should be short and to the point.

The executive summary should be descriptive and paint a picture of what project success looks like for the client. Most importantly, it should motivate the project client; after all, the goal is getting them to sign on the dotted line to get the project moving!

2. Provide a Project Background

The project background is a one-page section of your project proposal that explains the problem that your project will solve. You should explain when this issue started, its current state and how your project will be the ideal solution.

• Historic data: The history section outlines previously successful projects and those that could have run more smoothly. By doing so, this section establishes precedents and how the next project can be more effective using information from previous projects.
• Solution: The solution section addresses how your project will solve the client’s problem. Accordingly, this section includes any project management techniques , skills and procedures your team will use to work efficiently.

3. Establish a Project Vision & Success Criteria

You’ll need to define your project vision. This is best done with a vision statement, which acts as the north star for your project. It’s not specific as much as it’s a way to describe the impact your company plans to make with the project.

It’s also important to set up success criteria to show that the project is in fact doing what it’s proposed to do. Three obvious project success criteria are the triple constraint of cost, scope and time. But you’ll need to set up a way to measure these metrics and respond to them if they’re not meeting your plan.

4. Identify Potential Risks and Mitigation Strategies

To reduce the impact of risk in your project, you need to identify what those risks might be and develop a plan to mitigate them . List all the risks, prioritize them, describe what you’ll do to mitigate or take advantage of them and who on the team is responsible for keeping an eye out for them and resolving them.

5. Define Your Project Scope and Project Deliverables

The project scope refers to all the work that’ll be executed. It defines the work items, work packages and deliverables that’ll be delivered during the execution phase of your project life cycle. It’s important to use a work breakdown structure (WBS) to define your tasks and subtasks and prioritize them.

6. Set SMART Goals for Your Project Proposal

The best mindset when developing goals and objectives for your project proposal is to use the SMART system :

• Specific – Make sure your goals and objectives are clear, concise and specific to the task at hand.
• Measurable – Ensure your goals and objectives are measurable so it’s obvious to see when things are on track and going well, and conversely, when things are off track and issues need to be addressed. Measurable goals make it easy to develop the milestones you’ll use to track the progress of the project and identify a reasonable date for completion and/or closure.
• Attainable – It’s important every project has a “reach” goal. Hitting this goal would mean an outstanding project that extends above and beyond expectations. However, it’s important that the project’s core goal is attainable, so morale stays high and the job gets done with time and resources to spare.
• Relevant – Make sure all of your goals are directly relevant to the project and address the scope within which you’re working.
• Time-Based – Timelines and specific dates should be at the core of all goals and objectives. This helps keep the project on track and ensures all project team members can manage the work that’s ahead of them.

7. Explain What’s Your Project Approach

Your project approach defines the project management methodology , tools and governance for your project. In simple terms, it allows project managers to explain to stakeholders how the project will be planned, executed and controlled successfully.

8. Outline The Expected Benefits of Your Project Proposal

If you want to convince internal stakeholders and external investors, you’ll need to show them the financial benefits that your project could bring to their organization. You can use cost-benefit analysis and projected financial statements to demonstrate why your project is profitable.

9. Identify Project Resource Requirements

Project resources are critical for the execution of your project. The project proposal briefly describes what resources are needed and how they’ll be used. Later, during the planning phase, you’ll need to create a resource management plan that’ll be an important element of your project plan. Project requirements are the items, materials and resources needed for the project. This section should cover both internal and external needs.

10. Estimate Project Costs and Project Budget

All the resources that you’ll need for your project have a price tag. That’s why you need to estimate those costs and create a project budget . The project budget needs to cover all your project expenses, and as a project manager, you’ll need to make sure that you adhere to the budget.

11. Define a Project Timeline

Once you’ve defined your project scope, you’ll need to estimate the duration of each task to create a project timeline. Later during the project planning phase , you’ll need to create a schedule baseline, which estimates the total length of your project. Once the project starts, you’ll compare your actual project schedule to the schedule baseline to monitor progress.

Now let’s explore some project proposal examples to get a better understanding of how a project proposal would work in the real world. For this example, let’s imagine a city that’s about to build a rapid transit system. The city government has the funds to invest but lacks the technical expertise and resources that are needed to build it, so it issues a request for proposal (RFP) document and sends it to potential builders.

Then, the construction companies that are interested in executing this rapid transit project will prepare a project proposal for the city government. Here are some of the key elements they should include.

• Project background: The construction firm will provide an explanation of the challenges that the project presents from a technical perspective, along with historical data from similar projects that have been completed successfully by the company.
• Project vision & success criteria: Write a vision statement and explain how you’ll track the triple constraint to ensure the successful delivery of the project.
• Potential risks and mitigation strategies: List all risks and how they’ll be mitigated, and be sure to prioritize them.
• Project scope & deliverables: The work that’ll be done is outlined in the scope, including all the deliverables that’ll be completed over the life cycle of the project.
• Set SMART goals: Use the SMART technique to define your project goals by whether they’re specific, measurable, achievable, relevant and time-bound.
• Project approach: Define the methodology that the project manager will employ to manage the project. Also, figure out what type of contract will be used to define the project.
• Expected benefits: Show how the project will deliver advantages to the company and define what these benefits are in a quantifiable way.
• Project resource requirements: List all the resources, such as labor, materials, equipment, etc., needed to execute the project.
• Project costs & budget: Estimate the cost of the project and lay that out in a project budget that covers everything from start to finish.
• Project timeline: Outline the project schedule, including phases, milestones and task duration on a visual timeline.

Whatever project proposal you’re working on, there are a few tips that apply as best practices for all. While above we suggested a project proposal template that would have a table of contents, meaning it would be many pages long, the best-case scenario is keeping the proposal to one or two pages max. Remember, you’re trying to win over stakeholders, not bore them.

Speaking of project stakeholders , do the research. You want to address the right ones. There’s no point in doing all the work necessary to write a great proposal only to have it directed to the wrong target audience. Whoever is going to read it, though, should be able to comprehend the proposal. Keep the language simple and direct.

When it comes to writing, get a professional. Even a business document like a project proposal, business case or executive summary will suffer if it’s poorly constructed or has typos. If you don’t want to hire a professional business writer, make sure you get someone on your project team to copy, edit and proof the document. The more eyes on it, the less likely mistakes will make it to the final edition.

While you want to keep the proposal short and sweet, it helps to sweeten the pot by adding customer testimonials to the attachments. Nothing sells a project plan better than a customer base looking for your product or service.

ProjectManager & Project Proposals

ProjectManager allows you to plan proposals within our software. You can update tasks for the project proposal to signify where things stand and what’s left to be done. The columns allow you to organize your proposal by section, creating a work breakdown structure (WBS) of sorts.

When building a project proposal, it’s vital to remember your target audience. Your audience includes those who are excited about the project, and see completion as a gain for their organization. Conversely, others in your audience will see the project as a pain and something to which they aren’t looking forward. To keep both parties satisfied, it’s essential to keep language factual and concise.

Our online kanban boards help you think through that language and collaborate on it effectively with other team members, if necessary. Each card shows the percentage completed so everyone in the project management team is aware of the work done and what’s left to be done.

As you can see from the kanban board above, work has begun on tasks such as product documentation and design. Tasks regarding stakeholder feedback, ideation, market research and more have been completed, and there’s a good start on the engineering drawings, 3D rendering, supply chain sourcing and translation services.

A PDF is then attached to the card, and everyone added to the task receives an email notifying them of the change. This same process can be used throughout the life-cycle of the project to keep the team updated, collaborating, and producing a first-class project proposal. In addition to kanban boards, you can also use other project management tools such as Gantt charts , project dashboards, task lists and project calendars to plan, schedule and track your projects.

Project proposals are just the first step in the project planning process. Once your project is approved, you’ll have to solidify the plan, allocate and manage resources, monitor the project, and finally hand in your deliverables. This process requires a flexible, dynamic and robust project management software package. ProjectManager is online project management software that helps all your team members collaborate and manage this process in real-time. Try our award-winning software with this free 30-day trial .

Deliver your projects on time and on budget

Start planning your projects.

Newly Launched - AI Presentation Maker

Researched by Consultants from Top-Tier Management Companies

AI PPT Maker

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Top 10 Project Methodology Templates with Samples and Examples

Vaishali Rai

Project management is confusing. Have you ever been in a situation like this, sitting at your project meeting, perhaps feeling out of your depth, and finding it hard to follow the conversation around you? It may be due to unstructured and unorganized execution of the project's principles. You also might need to apply a suitable project management methodology. 

What is project management methodology?

A project management methodology is a set of principles, techniques, and procedures Project Managers use to execute and manage projects. There are several methodologies and all require different workflows, deliverables, and project management software development. The project management methodologies facilitate team collaboration by directing team members to work for a common objective.

Are your projects complex or straightforward? Whatever the case may be, these Top 10 Project Management Cycle Templates will help you organize and track every bit of it!

When a project is carried out systematically, chances of success are better. Project managers are responsible for planning tasks, tracking progress, and delivering results. Here’s when a project methodology comes in. It includes certain procedures that help you structure your team’s workflow.

There are many project methodologies available for the systematic execution of a project. Choosing the best one among a landscape of methodologies can be overwhelming. Some of these work well in specific projects or industries. However, Product managers select the methodology that best suits the way their teams work. 

Here, in this blog, we'll talk about project methodologies and templates you can use in your projects. 

Let’s explore!

Template 1: Project Management Methodologies PowerPoint Presentation Slides

This PPT displays an elaborative project agenda, including the project brief essential to operate efficiently. The layout also consists of details about the company's products. Showcase the progress summary, and the milestones achieved and reflect on the potential goals. Download now!

Download now!

Template 2: Three Principles of Waterfall Project Methodology

This PPT is designed while keeping in mind the linear approach, meaning that the tasks are organized in a sequence. This template allows you to map the tasks from beginning to end and work accordingly. It includes three essential waterfall project methodology principles: low customer involvement, robust project documentation, and sequential stages that smoothen up the project management process. Download now!

Template 3: 5D Consulting Project Methodology with Implementation

This PPT Template portrays a five-dimensional visualization process for consulting projects. It includes major steps like discovering, designing, developing, designing, and determining while considering budgetary and cost requirements. It also comprises activities like process assessment, tools management, collaboration, etc., that aid in accurate project deployment and maintenance. Download now!

Template 4: Enterprise Resource Planning Consulting Project Methodology

This template displays an execution method for designing ERP software for both parties; the consulting firm and the buyer. It includes the implementation team, administrative project management, project management team, etc. Ace your resource planning game by organizing, identifying, and listing the resources required to complete a project. Get it now!

Template 5: Rotation Process Illustrating Agile Project Methodology

Agile is more of an approach than a methodology. It is collaborative, fast and effective, data-backed, and values individuals over processes. This template lets you analyze processes, provide suggestions, plan & design projects, project construction, and evaluate & monitor processes. Download now!

Template 6: Consulting Project Methodology for Supply Chain and Logistics

This template exhibits consulting project methodology for supply chain and logistics. It includes the five-step process of mapping, internal audit, gap assessment, solution design, and implementation. The topics discussed in this slide are gap analysis, solution design, implementation, internal audit, and mapping. Download this versatile template now!

Template 7: Project Management Methodology Including Planning

This methodology is the one most used by project managers. It portrays the tasks in a chronological manner involving designing, developing, testing, and deploying a project. If you're looking for a comprehensive guide to your next project, look no further than this. Download it now!

Template 8: Project Management and Implementation Methodology Overview

Project management and implementation methodology plays a significant role in ensuring successful delivery of projects. This template explains how these methods can be used to ensure the successful delivery of projects, along with some tips for implementing them. They also include a variety of practical examples to help you understand how the methodology can be applied in a real-world scenario. Get it now!

Template 9: Waterfall vs Agile Development Methodology for Project

This two-stage process template for projects is explicit and effective. It combines clarity and concise expression to achieve holistic project development by enabling client/stakeholder collaboration. It encourages frequent interaction of team members, making them resolve any complexities and meet requirements before deadlines. Download this now!

Template 10: Methodology Five Steps Indicating Project Lifecycle

Strategically important complex projects that are long-term, resource-heavy, and extensive, require flexible project management methodology. This template includes five steps of a project lifecycle that helps bring more cohesion to your project. Keep every team member on the same page with this helpful and 100% customizable template. Download now!

Manage Your Projects Well

By choosing the right project management methodology at the right time and the right place, you’ll be able to make your projects more efficient. Finding the perfect project methodology also helps implement processes right for you, your team, and your organization.

We hope that the above set of templates serves as the ultimate tool in your belt!

FAQs on Project Methodology

What is a project methodology.

A project management methodology is a detailed manual to supervise project completion. A project team uses this set of defined processes to initiate, plan, and execute the project. The type of project methodology you choose establishes the way of work organization, prioritization, and completion. 

The project management methodology aims to standardize, structure, and organize work requirements and methods. This helps focus on what works best and enables the repetition of successful aspects and learning from mistakes, resulting in a continuous improvement process.

What are the five project methodologies?

Here are five common project methodologies used by Project Managers to manage workflow:

• Agile : This method is best suited for projects which require extreme flexibility and speed. It focuses less on documentation and more on customer satisfaction. Agile methodology is good for products with a faster release cycle. 
• Scrum : Scrum methodology has an iterative project management style. It follows the principles followed in Agile methodology. In this method, the work is done in sessions known as ‘Sprints’. Here, the Scrum Master facilitates the process instead of a Project Manager. 
• Waterfall : It is based on traditional methods and mainly focuses on following the processes. Here, much emphasis is given to project documentation. 
• Critical Path Method : This methodology is a step-by-step method and works best for projects with independent tasks. Its key role is to measure and prioritize tasks.
• Program Evaluation and Review Technique : This method is commonly used along with CPM (Critical Path Method). It is mostly used by businesses that are looking for expansion. It measures progress to create timelines and budgets.
• Critical Chain Method : A separate classification, this methodology is more advanced than the CPM methodology. Here, goals are created based on constraints while focusing on cost-saving benefits.

What are the three major types of project methodologies?

Here are three major types of methodologies commonly used:

• Scrum method : Scrum is the most widely used agile methodology for project management. It allows you to do more by scheduling tasks in short cycles named sprints. It enables you to work as a dedicated team to analyze processes, meet requirements, and meet deadlines. It also helps you receive continuous feedback rather than using final evaluations. The scrum methodology is mostly used to develop new projects, compile budgets, and organize annual reports. 
• Waterfall method : This method is linear and phase-based. It arranges and organizes tasks chronologically, which helps identify major areas of errors. Documentation is a huge part of waterfall methodology. It entails precise details about what you’re doing and how you’re doing it. This methodology doesn’t provide any room for flexibility.
• Lean and Six Sigma method : Lean and Six Sigma method is famous for its ability to manage the resource and time wastage that occurs in other methodologies. It is an approach to continuous improvement that is divided into two types of initiatives- Ongoing improvement initiatives and project-based initiatives. Each of these is associated with a set of methods and tools for you to employ. Ultimately, this methodology is based on the Kaizen principle that aims at making small changes on a daily basis for continuous improvement in small, easy steps.

How do you prepare a project methodology?

A good project method will represent the convergence of many factors, such as your scope, professional experience, and the research done. Here’s how you can prepare a project methodology in five steps:

• Communicate deliverables : A solid plan requires proper research and pre-planning. So, the first step is to set clear objectives, cost & budget, project requirements, and deliverables to work upon. 
• Define the process : Choose the project methodology that best suits your team’s workflow and organizational structure. Sit with your team and draft a process that matches your work style and project requirements. 
• Communicate risks and deadlines : Analyzing the ability to manage risks while meeting project deadlines is the next step in preparing a methodology. You need to observe the level of risk you can handle based on the size of the project.
• Determine task dependencies : Next, it is important to understand if you can perform tasks while keeping room for flexibility to alter the processes.

Define client/ stakeholder collaboration : Finally, you need to oversee the level of involvement you need from your stakeholders and clients in a project. It also defines team roles and assignments to help break down bigger projects into small and easy tasks.

Related posts:

• [Updated 2023] An All-Encompassing Guide to Project Planning (With 30+ PowerPoint Templates to Help You Get Started)
• [Updated 2023] Top 20 One Page Project Plans, Project Proposals, and Executive Summaries for Project Management
• Top 10 Research Paper Proposal Templates with Samples and Examples
• Top 10 Project Report Templates With Samples And Examples

Liked this blog? Please recommend us

Top 10 Project Management Checklist Templates With Samples and Examples (Free PDF Attached)

Top 10 Project Management Cycle Templates with Samples and Examples

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

--> Digital revolution powerpoint presentation slides

--> Sales funnel results presentation layouts

--> 3d men joinning circular jigsaw puzzles ppt graphics icons

--> Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

--> Future plan powerpoint template slide

--> Project Management Team Powerpoint Presentation Slides

--> Brand marketing powerpoint presentation slides

--> Launching a new service powerpoint presentation with slides go to market

--> Agenda powerpoint slide show

--> Four key metrics donut chart with percentage

--> Engineering and technology ppt inspiration example introduction continuous process improvement

--> Meet our team representing in circular format

• IT/Operations
• Professional Services & Consulting
• IT and Software Solutions
• Facilities & Maintenance
• Infrastructure & Construction

Want help from the experts?

We offer bespoke training and custom template design to get you up and running faster.

• Books & Guides
• Knowledge Base

Close More Deals With Winning Proposals

Join Proposify's Co-Founder and CEO Kyle Racki along with Director of Sales Scott Tower as these proposal experts guide you through best practices refined over 10 years of analyzing millions of winning proposals.

• Book a demo
• Sign Up Free

How to Write a Proposal for a Project (With Examples)

An excellent project proposal should address the client’s main concerns and goals, sell your unique approach, and clarify the project process.

If the project is crystal clear to both you and your client, you can reduce confusion, scope creep , and complaints.

In this guide to writing proposals for projects, we dive into what this type of proposal must include and how to write one. Plus, we showcase excellent examples to copy and data-driven best practices to follow.

What’s in this guide:

What is a project proposal?

What to include in a project proposal, how to write a project proposal.

Examples of project proposals

Tips for writing a project proposal

Looking for proposal templates, automated follow-ups, and closing insights? Get a custom Proposify demo .

A project proposal is sent by a design, consulting, or other type of firm to a potential client in order to present important project details like deliverables, timelines, expected outcomes, and costs. When the terms of service are included, a signed project proposal can double as a contract for the legal protection of both parties.

A project proposal is not to be confused with a request for proposal (RFP), which is sent by a corporation or government agency to multiple consulting firms in order to receive the maximum amount of proposals and pricing options for a project that they’ve already defined internally.

A project proposal, on the other hand, is created as part of a consultative selling process and can benefit a client even if they don’t move forward with the work because of the helpful project breakdown.

Types of project proposals

There are many different types of project proposals, from different lengths to fee structures.

Project length:

Short, one-time project

Longer, phased project

Retainer or ongoing project

Paid discovery or audit project

Payment type:

Hourly with estimated hours

Hourly with min and max hour range

Hybrid flat rate and hourly (common in interior design, event planning, and other fields with hard costs and hourly costs)

Industries:

Website design

Graphic design

Architecture and engineering

Construction and property services

Commercial leasing

Interior design

Event planning

Software subscriptions

Administrative management

Payroll and HR management

Market research and analysis

Software development

Product development

Solicitation types:

Solicited proposals sent in response to an RFPs

Unsolicited proposals sent without a prior RFP

A successful project proposal will include all or most of these important sections. You can mix and match them with your own templates or AI writing tools to craft the perfect project proposal outline.

The cover page is the easiest page to write.

It typically includes:

Your company’s name

The client’s name or project name

A photograph or graphic design

You might also choose to include your contact information on the cover page, but this is usually reserved for the About Us page or a dedicated contact page.

Executive summary or letter

The executive summary is where you offer an overview of your methodology and the proposed project. Consider it elevator pitch. Shoot to write approximately 75 - 200 words.

Use this free AI-enabled character counter to help both get through writer's block as well as make sure your executive summary is the right length.

Many other parts of the proposal will be written as bullet points or very short phrases, so use this section to really paint the full picture of the project with language that is on-brand.

Goals or objectives

You can include the project goals and objectives of the client in the executive summary, in the project summary, or in a section dedicated just for this purpose.

You might write 75 - 150 words describing the goals, or utilize a bulleted list of 3-8 goals.

The approach section can go by a lot of different names, such as “solution” or “methodology.” In this section, you’re describing the strategy behind your approach. It sets the stage for the project details and budget to follow.

This is particularly important when winning over new clients who aren’t familiar with what sets your business apart from the competition.

A catering company might use this proposal page to talk about the sort of experience or quality of food they provide.

Meanwhile, a marketing company might include its brand ethos or core beliefs here.

Project summary and deliverables

While the previous section is about the strategy, this section is all about the specifics. Spell out exactly what you’ll do for the client.

Here’s what you might include in the project summary:

A quick description of the project

A list of project deliverables

A description of project phases with their own deliverables

A project timeline or roadmap

Your project management process

The collaboration or communication software you plan to use

Measurable or specific milestones in the project

A description of the project team and the talent included

About the company

You can write an About Us page, an Our Team page, or both. An About Us page should include a description of what your company does, your target audience, and the results you provide. An Our Team page will feature bios of important people on your team.

You need to spell out the project costs. Depending on the nature of your business, you might show a flat rate project total, your hourly rate alongside the number of estimated hours , or a variety of package options for the client to choose from.

Terms and conditions

Next up: terms and conditions. When using a proposal management software with e-signatures , your proposal can work as a binding contract. Include your master service agreement and allow the project summary to serve as the statement of work.

Social proof and samples

Prospective clients will need some reassurance to help them trust your business.

Consider including:

Testimonials

Star rating averages

Portfolio pieces

Work samples

Mini case studies

Ready to pitch a new project? Here’s a step-by-step process to create a winning project proposal.

1. Discover the client’s needs

The first step is to understand the client’s current challenges and goals. As part of your discovery process, you might conduct a single sales call, or several.

Some companies actually charge for a longer discovery or audit process, and use a proposal to sell that introductory service. They will then later upsell that client on a project based on their findings with a custom proposal. However, most firms conduct the discovery process for free and then make project recommendations in their first proposal.

2. Define their core problem and goals

Next, you’ll want to distill everything the client has shared with you. You might take some time to gather your notes, talk it through with a colleague, and then determine the most important objectives. These project objectives will guide all further decisions.

3. Determine the best approach to serve them

Now it’s time to decide which method or approach will lead to project success. If you have a templatized project process and always serve similar clients, you can offer your usual solution.

But if you offer custom work unique to each client, then you’ll need to decide on the approach. For example, an event planner might decide to offer event marketing, registration, setup, and breakdown services if a client doesn’t have any in-house resources, but they might only offer setup and breakdown if the client has in-house marketing and ticketing specialists.

4. Breakdown the project into deliverables, timelines, etc.

Now that you’ve done your research and decided what to pitch to the client, it’s time to break the project down.

Determine the project costs or pricing options, break up work into phases, and clarify deliverables. You can jot this down on a piece of paper or work directly inside of a proposal template .

5. Add all necessary sections and details to your proposal

Write out your proposal and make sure that you’ve covered all of the bases. It’s worth noting that longer isn’t necessarily better. Through our analysis of 1 million proposals, we found that winning proposals have 7 sections and 11 pages on average .

The most common proposal structure is:

Executive summary

Approach or solution

Deliverables

Keep in mind that you can alter and rename these sections to match your services and unique brand voice. Leverage an AI writing generator to help brainstorm content while you work on the sections of your proposal.

6. Send the proposal to the client (with e-signatures)

Now it’s time to send the proposal. You can save time and reduce your software needs by using one software for both proposals and contracts. Just make sure that you’ve included your terms and conditions.

Proposals with e-signatures assigned to both the sender and recipient have a 426% higher closing rate. And if you sign the proposal first (before the client opens it), you’ll increase your chances of closing by a further 36.8%.

7. Handle change requests promptly

Be on hand to make changes per client requests, whether they want to change the project scope or adjust contractual language because of their picky legal team.

Being asked to revise a proposal isn’t necessarily a bad thing. In fact, proposals that are revised a couple of times are more likely to close.

5 examples of proposals for a project

Need some inspiration? These project proposals offer examples of exactly what to include in your next pitch.

1. Printing project with optional items

This printing proposal offers an excellent example of how to clearly communicate your pricing and offer interactive options. When we analyzed 1 million proposals sent with our platform, we found that proposals with fee tables have a 35.8% higher closing rate than those without and that proposals with editable quantities have an 18.5% higher closing rate.

You can use this proposal template with your free trial of Proposify and easily customize it for your unique business offerings.

This example project proposal template includes these sections:

Our Services

Sample Work

Your Investment

2. Marketing proposal with project timeline

A project timeline is an important part of any project proposal. This marketing proposal template offers a great example of how to share this timeline in a simple format.

Break your project down into distinct steps so the client knows exactly what to expect.

This example proposal template includes the following sections:

Overview & Goals

Scope of Services

3. Accounting project with goals and batches of work

Our next example is an accounting proposal .

This proposal stands out because it includes the client’s goals in the Project Summary section. See those short and sweet bullet points? They serve as a smart way to let the client know that you understand their goals and will be able to satisfy them.

This proposal also includes a breakdown of work that is categorized into four different batches, or chunks: QuickBooks Startup, Data Migration, QuickBooks Data Build, Overall (throughout the project). You can use this example when breaking down a project into different stages or services.

Access this accounting proposal template with a paid subscription or a free trial of Proposify.

The template includes the following sections:

Project Summary

Work Proposal

4. Construction project with project summary and exclusions

Do you need to include exclusions in your proposals? If the type of work you offer is contingent on other service providers or lends itself to complications, then you might want to start adding exclusions. This can help protect your business from the many risks associated with project scope confusion or misaligned expectations.

This construction proposal template , available inside of Proposify, offers a perfect example of an exclusion section, which follows what is included in the project.

The project proposal template includes the following sections:

Cover Letter

Meet Our Team

Previous Projects

Project Schedule

5. Event management project with hourly work estimates

Event planning is complicated—that’s exactly why the event industry serves as a great example of how to charge for both hourly work and fixed costs at the same time.

You can access this event planning proposal template with your Proposify account (check it out with a free trial ).

In the Budget section, the proposal kicks things off with a fee table including all of the hourly costs .

This project proposal also has a second fee table to estimate the hard costs , such as catering and photography, and the hourly costs and hard costs are then added up for the full project total.

This template includes the following sections:

Introduction

Our Understanding of Your Needs

Writing a great proposal is a lot of work.

Here are some project proposal best practices that will help you save time and get better results:

Create templates for different services, projects, or clients. The faster you send a proposal, the more likely it is to close. Try creating a few different templates to make it easy to generate a new proposal based on the clients’ unique needs. And of course, you can always speed up the process by beginning with one of our templates .

Get the client’s opinion on your plan before you turn it into a proposal. Try pitching your project idea to the client at the end of the sales call. Check to see their reaction. If they love what you’ve suggested, turn that into your proposal. If not, ask what they have in mind. This way, you’ll create a proposal that is more likely to close.

Ask the client what they want the proposal to include. If your client has given you a detailed RFP , you’ll know exactly what to include in your proposal. If not, don’t be afraid to ask. Especially when working with large corporations and government agencies, your main point of contact should be able to share what all stakeholders will expect to see in the project plan.

Offer dynamic pricing options. Proposals with both optional rows and editable quantities have a 20.2% higher close rate. Consider add-ons and options that will cater to decision-makers while customizing and perfecting the project scope. Clients should be able to select the options directly in the business proposal to create an accurate project total in real-time and then sign off on it.

Include multimedia content in your proposal. Proposal content shouldn’t just be in a written format. Accompany your writing with mages and videos to help them visualize the project. Proposals with images are 72% more likely to close and proposals with videos are 41% more likely to close. Try including pictures of your team and your previous work and illustrations of your process or typical ROI.

Write and automate follow-up emails. Proposals with just one automated follow-up email are 35% more likely to close. If you use Proposify, you can easily turn on automated follow-ups for every proposal. You can use our follow-up email templates, or create your own templates for different types of clients or projects.

Next steps: write your own project proposal

An excellent project proposal should include the project roadmap, milestones, budget, and any supplemental information that will help the client really understand the value of the project and secure buy-in.

To make any proposal more likely to close, make sure you include multimedia content, pricing options, and e-signatures.

Proposify’s proposal templates , automated follow-ups, and viewing analytics can take your proposal closing game to a whole new level. Book a demo today.

Dayana Mayfield is a B2B SaaS copywriter who believes in the power of content marketing and a good smoothie. She lives in Northern California. Connect with her on LinkedIn here: linkedin.com/in/dayanamayfield/

Subscribe via Email

Related posts.

Subscribe via email

• Design for Business
• Most Recent
• Presentations
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

How to Write a Project Proposal (Examples & Templates)

Written by: Unenabasi Ekeruke

A project is not something that just comes together overnight. It often takes strategic planning and a significant amount of time to get it right and receive the support it needs to thrive.

To fast-track approval for an external or internal project, it’s important to successfully present your ideas . And although a convincing elevator pitch may work in some circumstances, it’s often not enough. This is where writing a project proposal comes in.

But what is a project proposal exactly?

A project proposal is a powerful document that communicates what the project is all about, how it will be executed, and what outcomes can be expected.

Read on to learn what a project proposal is and what it should include. We've also included templates and tips to help you create a winning project proposal.

Here’s a short selection of 8 easy-to-edit project proposal templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a project proposal, types of project proposals.

• How to Write a Project Proposal

10 Project Proposal Template Examples

The top 7 tips for writing a project proposal, project proposal faqs, give your project proposal an upgrade today.

• A project proposal is a document that communicates everything stakeholders should know about a project, including the objectives, deliverables, timeline and budget.
• Project proposals are created to secure funding and stakeholder buy-in, win clients over and convince higher-ups to allocate resources to an idea.
• The six major types of project proposals include solicited, unsolicited, informal, renewal, continuation and supplemental project proposal.
• Six steps to writing a project proposal: write the executive summary, explain the project background, present a solution, and define the project deliverables and resources needed.
• Top tips for writing a persuasive project proposal: know your audience, keep it simple and make it persuasive, do you research, use a template and cover letter.
• Tap into Visme’s extensive template library to create winning project proposals .

A project proposal is a document or set of documents that clearly communicates and defines your project and ideas, including the goals and objectives, timelines , deliverables and budget.

Project proposals are used to tell the story of why a project idea should be executed and supported.

They are typically created for the purpose of securing funding or buy-in, winning new clients, extending an existing client’s contract or convincing someone to allocate resources to a new initiative.

It should establish what the project is, what you’re aiming to achieve with it, how you plan on getting there and why it’s worthwhile. You can use a timeline maker to visualize timelines, deadlines, and milestones, while a budget planner can help you work out inflow and outflows.

Essentially, a project proposal should not just grab attention for the sake of it. It should be persuasive with a clear, confident and congruent message.

As the project's foundation, project proposals are vital for creating clarity around the goals. They define the priorities and requirements of a project before and when a stakeholder gets involved.

There are different types of project proposals to choose from, depending on your proposal's audience and the type of proposal you're presenting.

Made with Visme Infographic Maker

Here's a brief description of each of them.

Solicited Project Proposal

A solicited project proposal is sent in response to a Request for Proposal (RFP). An RFP is a document that gets sent to a qualified organization. It announces a project, describes it and asks for a bid.

RFPs are competitive and often put businesses up against top candidates. They come with highly specific directions and require thorough research and sharp persuasive writing skills.

Unsolicited Project Proposal

An unsolicited project proposal is just that — unsolicited. It’s a bit like the cold call version of a proposal. In this situation, no one has asked for your proposal and there is no RFP involved. However, under the right circumstance, a well-executed unsolicited project proposal can be a game-changer.

A possible downside to unsolicited project proposals is not having clear knowledge of a stakeholder’s needs.

Maybe you've identified a problem and the solution to it. While the opportunity presents itself, you need resources to bring your idea to life. This is when you might turn to an unsolicited project proposal.

Informal Project Proposal

In the case of an informal project proposal, a client may reach out with an informal request for a project proposal to be sent to them. Once completed, you can respond with your pitch.

However, because this isn’t an official RFP , the rules aren’t as well established. This means that this type of proposal most likely isn’t going to come with much context. The writer will need to do a lot of solo research.

Renewal Project Proposal

A renewal is used when a project has run its course and needs to start again. The research that goes into this type of proposal typically stems from the success data of the last project.

In this project proposal format, the goal is to highlight ideal past results produced via the project. If the results are worth it, you should work to persuade project sponsors and other stakeholders of your capabilities to produce similar, or even better, future results.

Continuation Project Proposal

Continuations are usually done on a calendar basis when a project is entering a new phase or when new resources are needed to ensure the project can continue. These proposals don’t require as much work as the project has already been approved and is up and running.

For example, you can send continuation proposals when you seek additional funding to extend the project's duration and scope or continue an ongoing project beyond its initial funding period.

Supplemental Project Proposal

Along the lines of a continuation proposal, a supplemental proposal is needed in situations where you may have gone over budget or need more resources than you originally requested.

Essentially, the project scope has grown beyond initial expectations. The project team needs to modify the project's scope, budget, or timeline to address unforeseen circumstances or take advantage of new opportunities not included in the original proposal.

This proposal aims to persuade stakeholders to invest more resources by proving the value of the modified scope or project.

Manage your projects in style

• Create professional branded documents , from project timelines to budgets
• Visualize important project metrics with engaging charts and infographics
• Allow your team to comment , collaborate and move from draft to final format in no time

Sign up. It’s free.

How To Write a Project Proposal

After you’ve completed your project proposal outline, it’s time to write.

How you write a project proposal can make or break its success. It’s often the first and last impression a reader will have to make a final decision. So, how do you put together a project proposal that’s impactful, formative and memorable?

The best way is to follow this step-by-step plan, regardless of the type of proposal. These project proposal writing steps below will  make sure your proposal is a winner.

Step 1: Write the Executive Summary

Coming up with an executive summary is the first step to take when writing a project proposal. It’s a relatively shorter section designed to give investors and stakeholders a brief overview of the most important information about the project. It should summarize what’s coming and also persuade the reader to continue reading.

It often contains a short statement that addresses the main selling points of the project, such as:

• The core problem your proposal aims to solve
• Who will benefit and how
• What resources are needed
• A timeline and budget
• How the success of the project will be measured
• Return on investment (ROI) and more

The goal of an executive summary is to capture your audience’s attention . It should get them excited and motivated about the project you’re pitching and its potential impact.

Follow the executive summary tips below.

Step 2: Explain the Project Background

This section gives you the opportunity to go into the background of the project.

When putting together the project background, it’s critical to explain the current state of the problem and why your audience should care about solving it. Using references and statistics in this section can be helpful in getting your point across effectively.

Some points to cover may include:

• A deeper dive into the problem your project addresses
• What’s already known about the problem
• Who has addressed the problem before
• What research is out there already (if any) and
• Why past research has been insufficient at fixing the problem.

The best practice is to keep this section no longer than one page.

Step 3: Present a Solution

Now that you’ve presented the problem, you must now present the solution. This section serves as a great opportunity to outline your project approach in more extensive detail.

Some of the key items to include are a vision statement, the project schedule and any important milestones . Also include project team roles and responsibilities, reporting tools to be used throughout the project and more.

This section is great for showcasing how you’ll be measuring and reporting on your project’s success. Give an overview of which metrics you’ll watch and how you intend to display those results accurately.

Step 4: Define the Project Deliverables

Defining your project deliverables is a crucial step during the project proposal process. Stakeholders want to know just what it is you’re going to be delivering to them at the end of the project. This could be a product, a program, an upgrade in technology or something similar.

For example, depending on your project type, your project deliverable can be any of these things:

• A software application
• Training material
• Report, plan or policy document
• Infrastructure (buildings, bridges, or highways)
• Artistic or literary works

When defining project deliverables, the stakeholders should easily be able to visualize your project and the end goal in mind. Also, include realistic timelines outlining the time and date of each deliverable.

Step 5: Request Your Needed Resources

Hopefully, by this point, you have convinced your reader that your project can’t wait and needs to be implemented. Congratulations! But you're not out of the weeds yet.

Now is the time to share the pivotal details on:

• The project budget. This involves everything from the supplies needed to create the project to ad pricing and team salaries.
• A breakdown of the costs. This should cover why you need the specific resources you do. That way, stakeholders have a firm grasp on what their buy-in is being used for.
• A resource allocation plan. It’s important to include an overview of your resources being allocated and where they plan to be used. For instance, if you need $100,000 to complete your project, where will this money be going? Technology, materials, etc.?

Requesting resources can be tricky. So it’s important to be clear on what you need, how much you need and most importantly, why you need it.

It’s a good idea to save the required resources for the end of your project proposal so you’re not overwhelming anyone right away with requests. It’s better they know first what their resources are actually going to provide and the objective at hand.

Step 6: State Your Conclusion

The conclusion section of a project proposal should give a final summary and brief review of all the points already discussed. This is your last chance to win over your audience. So make it count by ensuring it incorporates the absolute most important evidence in order to receive approval.

This serves as the closing moment to emphasize the impact of your project. Prove you have adequately researched all potential solutions and are positive your proposed method is the best way to go.

This section is typically dedicated to any additional graphs , charts , images or reports that were not already cited in the proposal. With Visme’s data visualization tool , you can bring your project proposals to life with interactive graphs and charts like the one below.

For example, you can visualize key financial metrics associated with the project, such as

• Gross margin
• Cost-benefit analysis
• Return on investment (ROI) analysis
• Break-even analysis

When visualizing project tasks, milestones, and dependencies, Also, Gantt charts, PERT charts and flowcharts can come in handy.

The amount of detail you choose to include in your project proposal can vary significantly, depending on the project itself and its scope. In some cases, a brief proposal may suffice; in others, an extensive document spanning many pages may be a better fit.

No matter what amount of detail or length your project proposal needs to be, Visme has got you covered. We offer a variety of beautiful and customizable project proposal templates.

If you’re short on time and need a project proposal ASAP, use Visme’s AI Designer . This AI-powered tool will ask you a series of questions to craft a personalized template for your industry and project needs. Either way, you’re bound to find a template you love!

Here's what Autumn, a finance manager, has to say about Visme.

“I feel that for anyone who wants to improve efficiency and effectiveness at the workplace, VISME gives you the extra edge to take things forward. It's an apt tool for quickly converting your thought process into a unique communication.” 

Take a look at some of Visme’s top proposal template examples.

Example #1: Web Development Project Proposal

With this project proposal template, you can share your project ideas, attract investor interest and get them to pull out their checks. The template features an attractive cover page, color combination and layout bound to hold your readers spellbound.

Every design element in this template is customizable. You can swap content, colors, fonts, shapes and logo to match your branding.

Example #2: Project Management Proposal Template

Share your business idea and impress potential clients with this project management proposal template. The template features a sleek black theme with multiple bright colors flowing through the footer, giving off a trendy look.

Notice how this project proposal example uses icons on the cover and images in the adjoining pages. That’s the beautiful thing about using Visme. You can switch things up as much as you want.

Visme has a rich library of high-quality images and other design assets, including 3D icons, shapes and illustrations and animated graphics to make your proposal shine. So, when you’re creating a proposal template, it’s more likely to stand out professionally and visually.

Even if you don’t find a perfect fit, Visme’s got your back. You can upload yours or use our AI-image generator tool to whip up stunning images, art, illustrations and graphics in seconds.

Example #3: Technical Project Proposal

If you’re embarking on a technical project and need to secure approval, funding and the resources needed for execution, this proposal template is a must-have. This proposal serves as a plan of action that outlines the steps necessary to complete the project and helps stakeholders understand the technical aspects of the project.

Visme’s intuitive editor makes it super easy for you to customize every part of their template. You can visualize data using graphs, charts, diagrams and widgets like progress bars and radial gauges.

Notice how page 5 depicts the project timeline. You can do that and more with Visme’s timeline maker .

Example #4: Architectural Project Proposal

This template has everything you need to create a winning project proposal. From the aesthetics to the layout to the content, every part of this proposal oozes elegance and quality. It features sections like project goals, milestones and budgets, plus lots of images to add more context, each helping to bring your best project proposal ideas to life.

Amp up your proposal and create engaging reading experiences using animation and interactive elements like popups, hover effects, animated icons, illustrations and special effects.

Example #5: Simple Business Proposal Template

This simple business proposal template cuts across a wide range of use cases. You can use it to secure buy-in for a short or long-term project or business. It features key sections like introduction,  services, customer reviews, setup process, delivery timeline and pricing.

Sometimes it can be difficult to create project proposals in silos. Fortunately, you can get your team involved in the process and collaborate with style using Visme’s collaboration feature .

You can add your team to a single workspace and assign user roles and permissions. Team members can tag each other, leave comments and feedback, react, resolve and delete comments.

Furthermore, you can take advantage of the workflows feature to assign different sections of the proposal to specific team members. Likewise, you can use it to ask the team lead for approval on the final design.

Example #6: Construction Proposal Template

Win your next project bid with this attention-grabbing project proposal template. The bright color combination and high-quality images are next-level, giving your proposal a trendy and professional look.

Customize the template by replacing the placeholder text and then proceed to edit the visual elements until you’re satisfied with the look and feel.

Once done, you can download your proposal in PDF, JPG, PNG and HTML5 format. Or share it online using a live link or embed it on your website.

Example #7: Nonprofit Proposal Template

Are you running a nonprofit organization and want to solicit funding, grants, or other forms of support from individuals, corporations, or government agencies? We’ve got a project proposal template for you.

Share important information about your project, program or initiative using this enchanting proposal template from Visme. The template has a superb selection of high-resolution stock photos that add flair to your design, plus an exquisite design layout that will help you draw attention to your content.

Example #8: Financial Proposal Template

Elevate your company's product proposal using Visme's polished proposal template. Our templates offer a sophisticated design layout, a range of high-quality stock photos, and separate sections for product specifications, budget, and usage. This expertly crafted template serves as the perfect example of a proposal that knows how to stand out.

Utilize our data visualization tools to effectively visualize financial details like budget, cost and expenditure analysis. You can even add an extra page to your document to capture investment requirements, cost analysis, revenue projections, risk analysis and more.

Example #9: Corporate Proposal Template

This template is professionally to grab the attention of potential business partners and give your corporate image a boost. You can customize the proposal for a new product development project or corporate initiative.

Visme’s brand design tool can help ensure your proposal stays on brand. You can create beautiful templates, a library of assets and reusable content blocks tailored specifically to your brand. Simply input your website address into the AI-powered brand wizard and watch the magic happen.

Example #10: Partnership Proposal Template

Writing a partnership proposal requires putting your best foot forward. And that’s what this template offers. It encapsulates all of the key details, including the company overview, benefits or value proposition and legal considerations.

With Visme’s Dynamic Fields , preparing a proposal is a piece of cake. You can easily update information throughout your projects and ensure you don’t miss out on anything important.

Example #11: Purchasing Proposal Template

Writing a good proposal is also an essential skill for procurement experts. If you’re looking to convince higher-ups, clients and other stakeholders to release funds for procurement, this template is a perfect pick. It highlights why they should invest in the equipment, the specifications and pricing details.

Feel free to add in more details as you deem fit. Add a flipbook effect so your readers can flip through pages as though they are opening a book.

Example #12: Freelance Proposal Template

Whether you’re a freelancer, creative or professional, you need a captivating proposal that pitches your service in the most compelling way.

The good news is that this template fits the bill. The template displays unique designs, distinctive layout, color and font combinations on all pages.

Use it to show your clients why you’re the best fit for the project, what they should expect, goals, payment and budget. After sharing your proposal, monitor Visme’s analytics to see who has viewed or clicked on it.

Example 13: Bid Proposal Template

Make a strong case for your company and win your next bid with this stunning project proposal template from Visme.

The proposal template features a minimalist yet sleek design that captures the eyes. The colorful geometric pattern and a blend of high-resolution photos make this template a masterpiece.

Furthermore, it includes a formal letter, budget and conditions for project commencement and completion.

Get help writing critical proposal sections so they’re concise and easy to understand, using the Visme AI Writer . Use the prompt window to ask the AI to condense, reword, summarize or edit your proposal text.

Make this template your own by editing content, changing image(s), applying custom colors, fonts and logo and more.

Example #14: One Page Proposal Template

Who says your proposal has to consist of multiple pages? Visme allows you to switch things up with your designs.

Capture the essence of your project using this attractive one-page proposal . The template design layout allows you to keep the information short, sweet and to the point, making it easy for clients to make decisions fast.

Didn’t see what you were looking for? No problem. Visme has a large variety of proposal templates that are colorful, visual, attractive and simple to use. Check out the rest of our project proposal templates in our fully stocked library.

No matter which proposal format you’re working on, here are seven tips that apply as best practices for all.

1. Know Your Audience

It’s important to keep your audience (i.e. the stakeholders) in mind while you write your proposal. Consider where they’re coming from. Why should they give you funding? Will it have a direct impact on them? Knowing your audience can help increase your chances of winning your audience over.

2. Keep It Simple

Although a project proposal is often a hefty lift, that doesn’t mean it needs to be overly complex. This means you can discuss the project plan , but you don’t need to discuss every technical detail. It’s also imperative to keep your writing style simple, clear and free of errors .

3. Be Persuasive

If your reader isn’t intrigued by your project, it will be much harder to get them on board. To combat this, focus more on how it will benefit others and how it will positively impact your industry, rather than just sharing the features it will offer.

4. Do Your Research

A winning project proposal includes thorough research and knowing the ins and outs, backwards and forwards. Be sure you can back up your problem - and solution - with reputable sources via outlets such as case studies , customer testimonials, user analytics, statistics or charts.

5. Utilize the Smart Method When Setting Goals

When writing a project proposal, setting your project’s objective and locking down the right goals should not be overlooked.

If you’re running into roadblocks, consider implementing the SMART (Specific, Measurable, Attainable, Relevant, Time-bound) method. They help ensure your KPIs cover everything and every goal can be met effectively.

6. Include a Cover Letter and Table of Contents

Your project proposal should read like a book. Therefore, it should come as no surprise that your proposal should also include a cover letter and a table of contents .

A cover letter, paired with a table of contents, makes for a great couple. When combined, they are a perfect way to help set your audience up mentally for what they’re about to read.

To enhance reader experience, consider making your Table of Contents (TOC) clickable. This allows readers to easily navigate between sections of your proposal.

7. Use a Template

In a lot of ways, project proposals are all about making the best impression possible. Establishing a proposal using a pre-built template can help keep everyone on the same (virtual) page. It also helps keep your template looking modern and visually eye-catching. When in doubt, use a template .

Even more, use AI-backed tools like Visme’s AI document generator . Use the chatbot prompt to describe what your project proposal needs to include and the tool will suggest a number of styles based on Visme templates. Choose one and let the AI save you time and effort to create a first draft for your project proposal.

Q. Project Proposal vs. Project Charter

A project proposal is a preliminary document used to secure approval and funding for a project. The proposal typically includes a high-level overview of the project, a description of the problem or opportunity the project addresses, the proposed solution, the expected outcomes, and the cost and resource estimates.

On the other hand, a project charter is a formal document used to initiate and manage the project once it has been approved. ​​

The purpose of a project charter is to provide a clear, concise, and shared understanding of the project and its objectives and to establish a framework for project management and decision-making. The charter is typically created after the project proposal has been approved, and it provides a more detailed and specific plan for the project.

Q. What Is the Difference Between a Project Proposal and a Project?

A project proposal and a project are two distinct concepts in project management.

A project proposal is a document that outlines the plan for a proposed project. It describes what the project is about, what needs to be done, and how it will be done.

A project on the other hand, is the actual work that is carried out to achieve the objectives outlined in the project proposal. It is a specific set of activities that are planned, executed, and monitored to achieve a specific goal within a defined timeline and budget.

Q. What Are the Two Types of Proposals?

The two types of proposals are solicited proposals and unsolicited proposals .

Solicited proposals are those that are requested by a client or organization. The client typically issues a Request for Proposal (RFP) that outlines the requirements and specifications for the project and invites interested parties to submit proposals in response.

Solicited proposals are usually more structured and formal, as they need to address the specific needs and requirements outlined in the RFP.

Unsolicited proposals, on the other hand, are submitted without a formal request or invitation. These proposals are typically used to pitch an idea, product or service to a potential client or organization and persuade them to consider a partnership or collaboration. This type of proposal is usually less structured and formal.

Q. What Are the 6 Types of Project Proposals?

As highlighted in the article, the six types of project proposals include:

• Unsolicited project proposals
• Solicited project proposals
• Informal project proposals
• Renewal project proposals
• Continuation project proposals
• Supplemental project proposals

Q. What Are the 4 C’s in Proposal?

The 4 C's in a proposal refer to the key components that should be included to make a winning proposal.

Customer-focused: A good proposal should be customer-focused, meaning it should be tailored to meet the specific needs and requirements of the customer.

Clear: The proposal should be clear and concise, with a well-defined structure and logical flow. It should be easy to read and understand. Try to avoid technical jargon or unnecessary complexity.

Compelling: The proposal should be compelling, capturing the customer's attention and persuading them to take action. Make sure to use persuasive language, compelling visuals, and a well-crafted value proposition.

Competitive: The proposal should be competitive, meaning it should demonstrate how your solution is superior to that of your competition. You can achieve this by highlighting your unique selling proposition, competitive advantages, and value proposition. Also, include a clear pricing strategy and demonstrate good value for money.

Q. How Long Should a Project Proposal Be?

The length of a project proposal can vary depending on the complexity and scope of the project.

However, as a general rule, a project proposal should be concise and to the point while still providing enough information to fully describe the project, including the purpose, scope, objectives, deliverables, timelines, budget, and potential impact.

A typical project proposal can range from 5 to 20 pages, although it can be shorter or longer depending on the funding organization's requirements or the nature of the project.

Q. What Is The Format of a Proposal?

The basic proposal writing format is as follows:

• An executive summary to introduce the proposal.
• The project’s background and the problem it aims to solve.
• The potential and expected solutions the project offers.
• A list of project deliverables that will be done at the end of the project.
• A request for resources to complete the project.
• Financial metrics to highlight a budget and costs.
• Review and conclusion to close the proposal.

You can create a proposal as a document or as a presentation. Both options are viewable as flipbooks, when created with Visme.

When it comes to proposal writing and designing, it’s in your best interest to follow a formula that’s tried and true. Stick to what your clients expect from you and add a dose of your brand personality through the messaging.

Make the best impression possible and get one step closer to your goal by using a visually striking and compelling professional proposal template from Visme. Then, deploy all the design and business features to plan, create, share and manage all sorts of content within the platform.

Start creating your project proposal today with our free and easy-to-use tool.

Put together compelling proposals in seconds using Visme

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

Thesis, major paper, and major project proposals

• Definitions
• Introductory section
• Literature review

Methodology

• Schedule/work plan
• Other potential elements
• Proposal references
• Ask for help

The methodology section can include (but isn't limited to):

• A description of the research design and methods
• A description of data-gathering instruments
• Methods of data collection
• Ethical considerations
• Analysis strategies and techniques
• Potential participants
• Rationale for your choice of methodological choices
• How the methodology is appropriate for the organization or participants
• The advantages and disadvantages of the methodology
• References to scholarly literature that support the chosen research design and methods

If you are unsure if including the methodology is required in your thesis, major project, or research paper proposal, please consult with your instructor or advisor.

This information regarding the methodology section of a proposal was gathered from RRU thesis and major project handbooks, current in 2020, from programs in the Faculty of Social and Applied Sciences, the Faculty of Management, and the College of Interdisciplinary Studies. If the details here differ from the information provided in the handbook for your project, please follow the handbook's directions.

Image credit: Image by Gerd Altmann from Pixabay

• In SAGE Research Methods Project Planner ; access via this link requires a RRU username and password.

Data Collection

How Do I Write About Theory?

• In SAGE Research Methods: Writing Up ; look for the How Do I Write About Theory? drop down option. Access via this link requires a RRU username and password.

How Do I Write My Methodology Section?

• In SAGE Research Methods: Writing Up ; look for the How Do I Write My Methodology Section? drop down option. Access via this link requires a RRU username and password.

Research Ethics

Image credit: Image by Mohamed Assan from Pixabay

• << Previous: Literature review
• Next: Schedule/work plan >>
• Last Updated: Jan 8, 2024 12:29 PM
• URL: https://libguides.royalroads.ca/proposals

• Product overview
• All features
• Latest feature release
• App integrations

CAPABILITIES

• project icon Project management
• Project views
• Custom fields
• Status updates
• goal icon Goals and reporting
• Reporting dashboards
• workflow icon Workflows and automation
• portfolio icon Resource management
• Capacity planning
• Time tracking
• my-task icon Admin and security
• Admin console
• asana-intelligence icon Asana AI
• list icon Personal
• premium icon Starter
• briefcase icon Advanced
• Goal management
• Organizational planning
• Campaign management
• Creative production
• Content calendars
• Marketing strategic planning
• Resource planning
• Project intake
• Product launches
• Employee onboarding
• View all uses arrow-right icon
• Project plans
• Team goals & objectives
• Team continuity
• Meeting agenda
• View all templates arrow-right icon
• Work management resources Discover best practices, watch webinars, get insights
• Customer stories See how the world's best organizations drive work innovation with Asana
• Help Center Get lots of tips, tricks, and advice to get the most from Asana
• Asana Academy Sign up for interactive courses and webinars to learn Asana
• Developers Learn more about building apps on the Asana platform
• Community programs Connect with and learn from Asana customers around the world
• Events Find out about upcoming events near you
• Partners Learn more about our partner programs
• Asana for nonprofits Get more information on our nonprofit discount program, and apply.

Featured Reads

• Project planning |
• 6 steps for writing a persuasive projec ...

6 steps for writing a persuasive project proposal

A project proposal is a written document outlining everything stakeholders should know about a project, including the timeline, budget, objectives, and goals. Your project proposal should summarize your project details and sell your idea so stakeholders buy in to the initiative. In this guide, we’ll teach you how to write a project proposal so you can win approval and succeed at work.

All projects have creation stories, but they don’t start with someone declaring, “Let there be resources!” To move forward with a project, teams must submit a proposal to decision-makers within their organization or to external stakeholders. 

What is a project proposal?

A project proposal is a written document outlining everything stakeholders should know about a project, including the timeline, budget, objectives , and goals. Your project proposal should summarize your project details and sell your idea so stakeholders feel inclined to get involved in the initiative.

The goal of your project proposal is to:

Secure external funding

Allocate company resources to your project

Gain stakeholder buy-in

Build momentum and excitement

Project proposals vs. project charters vs. business cases

Project proposals and project charters serve different purposes in the project creation process, and it’s important to understand the difference between the two. While a project proposal takes place in the initiation phase of the project, the project charter takes place in the planning phase. 

As mentioned above, a project proposal is a persuasive document meant to convince stakeholders why the project should be carried out. A project charter is a reference document that defines project objectives, and it can’t be created until the project proposal is approved.

People also confuse the business case with the project proposal, but the business case also comes after the proposal. Once the project is approved through a proposal, a business case may be used to secure additional funding for the project.

Types of project proposals

There are six types of proposals you may encounter as a project manager, and understanding the different formats can be useful as you write yours. Each type has a different goal.

Solicited: You’ll send solicited proposals in response to a Request for Proposal (RFP). An RFP announces a project in detail and asks for bids from qualified teams. Because you’re competing against other companies for this type of proposal, you must do thorough research and write persuasively.

Unsolicited: You’ll send unsolicited proposals without an RFP, meaning no one asked for your proposal. In this case, you won’t be up against other companies or teams, but you’ll still need to be persuasive because you have no knowledge of whether the stakeholder you’re pitching to needs you.

Informal: You may have a client send you an informal request for a project proposal, in which case you can respond with your project pitch. Because this isn’t an official RFP, the rules are less concrete.

Renewal: You’ll send renewals to existing clients in hopes that they’ll extend their services with your organization. In this type of project proposal, the goal is to emphasize past results your team has produced for the client and persuade them you can produce future results.

Continuation: You’ll send continuations as a reminder to a stakeholder letting them know the project is beginning. In this project proposal, you’ll simply provide information about the project instead of persuading the stakeholder.

Supplemental: Similar to a continuation proposal, you’ll send a supplemental proposal to a stakeholder already involved in your project. In this type of proposal, you’re letting the stakeholder know the project is beginning, while also asking for additional resources. You should persuade the stakeholder to contribute more to the project in this proposal.

The tone of voice and content of your project proposal will differ based on the type of proposal you’re sending. When you know your project goals, you can write your proposal accordingly.

How to write a project proposal

These step-by-step instructions apply to most project proposals, regardless of type. You’ll need to customize your proposal for the intended audience, but this project proposal outline can serve as a reference to ensure you’re including the key components in your document. 

1. Write an executive summary

The executive summary serves as the introduction to your project proposal. Similar to a report abstract or an essay introduction, this section should summarize what’s coming and persuade the stakeholder to continue reading. Depending on the complexity of your project, your executive summary may be one paragraph or a few paragraphs. 

Your executive summary should include:

The problem your project plans to solve

The solution your project provides for that problem

The impact your project will have 

You should only address these items briefly in your executive summary because you’ll discuss these topics in more detail later in your proposal. 

2. Explain the project background

In this section, you’ll go into the background of the project. Use references and statistics to convince your reader that the problem you’re addressing is worthwhile.

Some questions to include are:

What is the problem your project addresses?

What is already known about this problem?

Who has addressed this problem before/what research is there?

Why is past research insufficient at addressing this problem?

You can also use this section to explain how the problem you hope to solve directly relates to your organization. 

3. Present a solution

You just presented a problem in the project background section, so the next logical step in proposal writing is to present a solution. This section is your opportunity to outline your project approach in greater detail. 

Some items to include are:

Your vision statement for the project

Your project schedule , including important milestones

Project team roles and responsibilities  

A risk register showing how you’ll mitigate risk

The project deliverables

Reporting tools you’ll use throughout the project

You may not have all these items in your proposal format, but you can decide what to include based on the project scope . This section will likely be the longest and most detailed section of your proposal, as you’ll discuss everything involved in achieving your proposed solution. 

4. Define project deliverables and goals

Defining your project deliverables is a crucial step in writing your project proposal. Stakeholders want to know what you’re going to produce at the end of your project, whether that’s a product, a program, an upgrade in technology, or something else. As the stakeholder reads through your vision, this will be the section where they say, “Aha, this is what they’ll use my resources for.”

When defining your deliverables, you should include:

The end product or final objective of your project 

A project timeline for when deliverables will be ready

SMART goals that align with the deliverables you’re producing

While it’s important to show the problem and solution to your project, it’s often easier for stakeholders to visualize the project when you can define the deliverables.

5. List what resources you need

Now that you’ve outlined your problem, approach, solution, and deliverables, you can go into detail about what resources you need to accomplish your initiative.

In this section, you’ll include:

Project budget : The project budget involves everything from the supplies you’ll need to create a product to ad pricing and team salaries. You should include any budget items you need to deliver the project here.

Breakdown of costs: This section should include research on why you need specific resources for your project; that way, stakeholders can understand what their buy-in is being used for. This breakdown can also help you mitigate unexpected costs.

Resource allocation plan : You should include an overview of your resource allocation plan outlining where you plan to use the specific resources you need. For example, if you determine you need $50,000 to complete the project, do you plan to allocate this money to salaries, technology, materials, etc.

Hopefully, by this point in the proposal, you’ve convinced the stakeholders to get on board with your proposed project, which is why saving the required resources for the end of the document is a smart strategic move.

6. State your conclusion

Finally, wrap up your project proposal with a persuasive and confident conclusion. Like the executive summary, the conclusion should briefly summarize the problem your project addresses and your solution for solving that problem. You can emphasize the impact of your project in the conclusion but keep this section relevant, just like you would in a traditional essay. 

Tips for writing an effective project proposal

Following the steps listed above will ensure your project proposal has all the right elements. But if you want to impress your readers and win their approval, your writing must shine. In addition to the above, a project proposal includes:

Know your audience

As you write your proposal, keep your audience (i.e. the stakeholders) in mind at all times. Remember that the goal of the proposal is to win your audience over, not just to present your project details. For example, if you’re creating a new editing tool for a children’s publishing house, can you determine whether your stakeholders are parents and appeal to their emotional side when persuading them to buy in to your product?

Be persuasive

Persuasion is important in a project proposal because you’re hoping your audience will read your proposal and do something for you in return. If your reader isn’t intrigued by your project, they won’t feel inclined to help you. If you describe your editing tool but don’t mention the many features it will offer, how it will benefit clients, and its positive impact in the industry, your audience will wonder, “Why should I care about this project?” 

Keep it simple

While you should go into detail on your problem, approach, and solution, you shouldn’t make your project proposal overly complex. This means you can discuss the project plan for your proposed editing tool without discussing what codes the engineers will use to make each feature work. 

Do your research

A successful project proposal includes thorough research. Be prepared to back up your problem—and solution—with reputable sources, case studies, statistics, or charts so you don’t leave your audience with questions. When writing your proposal, put yourself in the reader’s shoes and ask:

Why is this a problem?

How is this a solution to the problem?

Has anyone addressed this problem before?

What are the project costs?

If you can answer these questions, then you’ve likely done enough research to support your proposed initiative.

Use project management tools to strengthen your project proposal

Good project proposals require team collaboration . With the right management tools, your team can communicate, share information, and work together on one shared document. 

When you store all your project information in one place, it’s easy to access that data when you need it. Project proposals stem from well-organized and properly planned projects, which is why project management software is a key resource to effectively write a project proposal. Ready to get started? Try Asana .

Related resources

New site openings: How to reduce costs and delays

Provider onboarding software: Simplify your hiring process

15 creative elevator pitch examples for every scenario

Timesheet templates: How to track team progress

• eSignatures
• Product updates
• Document templates

A step-by-step guide on how to write a winning project proposal

Hanna Stechenko Manager, SEO Management

Reviewed by:

Ashley Kemper VP of Revenue Marketing

• Copy Link Link copied

So, you want to discover how to write a proposal for a project.

Well, “Let there be light!” This article is here to show you the way.

Let’s start by diving into what a project proposal is.

What is a project proposal?

A project proposal is a detailed document that presents the plan for a specific project to get approval or funding from stakeholders, such as clients, investors or management.

Usually, it specifies the project’s objectives, scope, methodology, resources, timeline and projected outcomes.

What is the purpose of a project proposal, and why do you need one?

The purpose of a project proposal is to present a clear roadmap for the future project and get necessary buy-ins.

We’ve surveyed 720 users of our project proposal templates , and they highlighted the following three goals of writing a project proposal, among others:

• Define clear objectives: specify goals and deliverables for the project, mitigating risks and scope creep.
• Align stakeholder expectations: make sure everyone is on the same page about the project’s scope and purpose.
• Demonstrate feasibility: build a strong case for the project’s success by outlining a detailed execution plan.

→DOWNLOAD NOW: FREE PROJECT PROPOSAL TEMPLATE

What are the benefits of a well-written project proposal?

There are many benefits to writing a clear and comprehensive project proposal compared to a poorly written one:

Let’s now look at a detailed proposal structure.

What to include in your project proposal structure

Here is a general project proposal structure that you can adjust to your specific needs:

1. Cover page

Add the title of your project, names and roles of people involved, and other data like the project number and initiation date.

2. Project description

Define the problem, solution, and expected outcomes.

Project overview: This initiative aims to develop an AI writing tool that produces more natural, human-like text. By analyzing patterns in human writing samples, the tool varies sentence structures and lengths and occasionally inserts minor imperfections like spelling errors or grammar mistakes. This nuanced approach seeks to create AI-generated content that feels authentic while remaining clear and understandable.

3. Background information

Provide information that is important for understanding the purpose and urgency of the project, such as your previous work, relevant literature, or historical data.

Background: Previous AI language models tended to generate text with rigid adherence to rules, lacking the natural variation of human writing. Our past research examining blogs, novels, and workplace writing revealed a need for more authentic-feeling AI-generated prose. This project builds on those findings.

4. Objectives

Define the project’s goals and success metrics.

Objectives: — Create an AI writing model that outputs prose with human-like variations in style, tone, and structure — Develop algorithms to analyze and replicate common quirks in human writing samples — Implement user controls to adjust output formality and complexity as needed — Achieve high ratings (>4 on a 5-point scale) in user testing for online authenticity and readability

Briefly yet clearly outline the project’s scope.

Scope: The initial scope covers an AI model and tools to generate long-form writing (emails, reports, articles) with customizable levels of human realism. Potential future phases could extend to other domains like storytelling or dialogue.

6. Deliverables

Describe project outcomes, including the product to be delivered, reports, etc.

Deliverables: — AI writing model and integrated user interface — Model training data and linguistic rulesets — Technical documentation and code repositories — Research paper detailing approach and findings

7. Project timeline

Include a schedule with stages and defined timeframes. Example:

Timeline: — Implementation planning (6 weeks) — Data collection and annotation (12 weeks) — Model training and refinement (16 weeks) — User testing and evaluation (8 weeks) — Documentation and delivery (4 weeks)

8. Resource requirements

List what is needed to complete the project: personnel, equipment, technology, financial resources, and other materials.

Resource requirements: — 3 AI researchers/engineers — Cloud computing resources for model training — Access to a corpus of human-written texts — Usability research staff for prototype testing

Break down all project costs , including labor, materials, overhead, and any additional expenses to illustrate the project’s financial feasibility. Example:

Budget: — Personnel: $480,000 — Computing and storage: $75,000 — Research materials: $20,000 — Total: $575,000

10. Risk analysis

Identify foreseeable challenges, evaluate their implications, and propose strategic countermeasures to prevent or mitigate risks while supporting the project’s objectives.

Potential risks: These include human rater biases during data labeling, overfitting models to limited writing styles, and user rejection of artificial text imperfections. We will employ techniques like randomized rater assignment, model cross-validation, and extensive user testing to mitigate these factors.

11. Alternatives considered

Offer your “plan B” for chosen approaches, technologies, workflows , etc.

AI model architecture: — Option 1 (chosen): Transformer-based language model with multi-task learning for style transfer and grammatical error generation — Alternative: Sequence-to-sequence model with separate components for variation and naturalization Human writing data: — Option 1 (chosen): Curated corpus spanning diverse genres (novels, blogs, workplace writing) — Alternative: Automated web crawling of public online text

User interface: — Option 1 (chosen): Interactive sliders to adjust realism/complexity level — Alternative: Predefined style presets (e.g. casual, professional, creative)

12. Terms and conditions

Summarize overall project requirements with concise definitions of what happens if the proposal is approved, including terms of its start, completion deadlines, and penalties for any delays or breaches of the agreement.

Project initiation: Work shall commence within 14 days of receiving documented approval. Project duration: All deliverables must be completed within 46 weeks from initiation. Resources: The approved budget and resource allocations are binding commitments. Delays: Penalties of 2.5% of the total budget per week of delay beyond the contracted schedule, up to 20% maximum. Cancellation: The project can be canceled with 30 days’ notice and payment of all completed work. Acceptance: The final system must meet all acceptance criteria defined during implementation planning. Confidentiality: All project data, models, and code shall remain strictly confidential property.

13. Acceptance

Formalize approval from stakeholders by collecting their signatures , which will mean that everyone has reviewed and accepted the roadmap outlined in the proposal and is ready to move forward with the project.

To speed up the process, you can use proposal management software that allows signing docs electronically.

We’ve analyzed the performance of project proposals with PandaDoc users and found that e-signature on average helped them save from 6 to 24 hours while completing a document.

14. Appendix

Include any extra datasets, visual aids, documents, or references that enrich the proposal , offering additional clarity and depth.

A. Human writing samples: — Creative fiction excerpt (novel) — Technical report sample (annual cybersecurity review) — Email thread (informal workplace communication)

B. Preliminary results: — Sample model outputs at different realism levels — Human evaluation study summary (N=35 participants)

C. Linguistic studies on human writing variation: — “Modeling Grammatical Errors in Informal Text” (Conf. Proc., 2021) — “Style and Authenticity in Long-Form Writing” (Journal Paper, 2019)

D. Resumes — key personnel

How to write a project proposal

If this is the first time you’re writing a project proposal, check out these project proposal templates to avoid potential mistakes and deliver a professional document that will impress the recipient.

1. Define the problem

Start by considering the problem that you will be addressing.

Describe the pain points succinctly and in a way that resonates with your target audience.

Use facts instead of opinions and rely on data you’ve gathered through research.

Here is an example of a problem definition within a project proposal:

The e-commerce platform has faced an increasing customer churn rate over the past six months. This has risen to 15%, compared to the industry average of 10%, negatively impacting revenue and long-term growth potential.

The primary factors contributing to this problem include a lack of personalized product recommendations, slow website performance, and inadequate customer support.

This issue is worth solving because reducing customer churn will result in higher customer retention, increased customer lifetime value, and greater business profitability.

Before embarking on this journey, make sure to understand something referred to as the “triple constraint” — time, scope, and cost — also known as the project management triangle .

Keep in mind your particular triple constraint during every step of the project and remember that a change in one element inevitably affects the others.

For example, extending the functionality of your product will require postponing the deadline, and, most likely, increase the overall costs.

2. Present your solution

Help your audience see that your way of solving the problem is in line with their expectations.

Show/explain why other solutions won’t work (or won’t work as well), and guide the reader through your problem-solving process.

When talking about solutions, anticipate questions and objections and be ready to defend your suggestions.

Do your best to paint a picture that helps the audience understand the solution’s larger impact.

Once again, facts and research-backed examples are your best friends.

3. Define your deliverables

Identify project objectives and break them down into sub-objectives and deliverables.

Deliverables are measurable items that fulfill the objectives of the entire project or separate tasks or processes, and satisfy stakeholders’ requirements.

For example. for the objective ‘Improve the user experience on the e-commerce platform to increase customer satisfaction and reduce churn rate’, sub-objectives and associated deliverables might include:

• Website performance audit report identifying areas for improvement
• Optimized website with faster page load times
• Website performance monitoring dashboard
• Recommendation engine design outlining the algorithm and implementation details
• Fully integrated recommendation engine within the e-commerce platform
• User guide and training materials for the recommendation engine
• Customer support analysis report highlighting areas for improvement
• Revised customer support process flowchart
• Customer support training program for staff
• Updated knowledge base for customer self-service

4. State your strategy

Show the strategic approach you’ll take to achieve the project’s objectives.

To do so, follow these steps:

• Introduce your strategy by providing a brief overview of the approach you’ll take to accomplish the project’s goals.
• Describe the project management methodology you’ll use (e.g., agile, waterfall, or hybrid) and justify your choice based on the project’s nature, complexity, and constraints.
• Detail the specific components and techniques that make up your strategy, like resource allocation, risk management, quality assurance, communication, and change management. Explain how these components will work together to support the project’s objectives.
• Assign roles and responsibilities to each team member and stakeholder, ensuring they can collaborate and communicate efficiently.
• Align key milestones and deadlines with your strategy and include them in the project timeline. Explain how these will help monitor progress, manage risks, and ensure the project stays on track.
• Identify potential challenges and risks that may arise during the project and explain how your strategy addresses them. Discuss your approach to risk management, mitigation, and contingency planning.
• Conclude the strategy section by emphasizing the benefits and advantages of your chosen approach. Explain how your strategy is designed to deliver the desired outcomes and meet stakeholder expectations.

5. Outline your schedule and budget

Break your budget down into categories (tools, supplies, etc.) and include both direct and indirect costs.

Provide as much detail as possible so stakeholders can see you’ve done your research to help them make an informed decision.

Outline your project schedule as precisely as possible.

You can add each separate expenditure item to make your budget fully transparent and aligned with stakeholders’ expectations .

Convey the project lifecycle by communicating concrete start and end times, and do not rely on assumptions within this step!

Budget Proposal Template

Used 7315 times

3.7 rating (11 reviews)

Reviewed by Denis Malkov

6. Tie it all together

The conclusion of your project proposal should be a brief recap of what you’ve covered in the body of the document.

Restate the parts you want your recipient to take away: crucial ideas, facts, and (of course) the solutions you’re prepared to deliver.

Your project proposal should tell a story and form a cohesive whole.

Try not to include information that doesn’t contribute to the overall project objectives and ensure all necessary elements of a good proposal — as seen in this article — have been addressed.

7. Edit/proofread your proposal

Before submitting or presenting the proposal, double-check that it’s consistent and easy to follow. Edit it for clarity and added value.

Make sure that your proposal is also well-organized and visually appealing .

Check the tone and language, and don’t forget to proofread for grammar, punctuation, and spelling mistakes.

Asking for feedback is vital, too.

What are the most common types of project proposals?

These are five of the most common types of project proposals, each with different goals to meet different requirements.

1. Formally/informally solicited project proposals

A formally solicited proposal is initiated in response to an RFP (request for proposal), RFQ (request for quote) or IFB (invitation for bid).

These are formal requests used by buyers to gather more information about prospective vendors and their solutions.

An informally solicited project proposal is usually requested in a more casual form, which makes writing it trickier.

It’s because this type of project proposal doesn’t come with the same level of context as the formal proposal, and the project team has to do a lot of research to gather more information about the buyer.

2. Unsolicited project proposals

An unsolicited project proposal is one that no one asked for — but someone may want to see it. Unlike the solicited proposal, it’s initiated by the vendor, not the buyer.

These proposals often stem from your innovative ideas or insights, not from the other party’s requirements.

Essentially, unsolicited project proposals are more complex than an elevator pitch but perhaps less structured than solicited proposals.

With this type of proposals, you have way more freedom in presenting your ideas and highlighting what you think is really important.

3. Continuation project proposals

These are usually done on a calendar basis and are a considerably lower lift in the proposal department, as the project itself has already been approved.

This type of project proposal is created when a project enters a new phase or when new resources are needed to guarantee its continuance.

4. Renewal project proposals

Marginally different from a continuation project proposal, these are written when a project has ended and needs to start up again.

You’ll typically use data from the previous project in your renewal proposal.

5. Supplemental project proposals

These proposals are written when you need more resources than you initially requested or when you’ve gone over budget on the project.

What’s the difference between proposals and other project-related docs?

It’s important not to confuse proposals with other documentation typically associated with delivering a project, such as business proposals, contracts, project charters, and project plans.

Project proposal vs business proposal

A business proposal is like a sales pitch — it aims to sell a product or service to potential clients or investors.

On the other hand, a project proposal outlines objectives for completing a project that doesn’t necessarily have a commercial purpose.

It’s more about presenting a detailed plan rather than delivering a sales pitch.

Project proposal vs contract

A project proposal is not a contract — they serve different purposes in the project’s lifecycle.

Imagine building a house.

Before any work begins, the contractor provides you with a document outlining the design, materials, costs, and timeline so you can decide if they are a good fit.

That’s a project proposal.

In most cases, it doesn’t create legal obligations between the parties.

Now, a contract is when the contractor and you sign a legal agreement specifying the terms and conditions, including the final scope of work, project duration and liabilities.

Unlike the project proposal, it’s legally binding.

Project proposal vs project charter

A project proposal convinces the recipient to accept your offer.

Once your proposal has been green-lighted, you can try to speed up the project development by creating a project charter before really getting things off the ground.

A project charter is an internal document that officially authorizes the start of the project.

It’s intended for your internal team and provides a clear framework for project execution.

A good project charter is brief and formal.

It should talk about the project’s expected timeline, scope, and key planning aspects.

In doing so, it creates a clear mandate for your project manager to hold their staff accountable and work to set deadlines.

Ideally, your project charter should be accepted by the client or project sponsor to ensure clarity and alignment, and mitigate risks.

Project proposal vs project plan

Your project plan is a comprehensive roadmap for success, containing the project’s operational and tactical details.

It goes into much more detail than the project proposal or charter.

The project plan elaborates on how you will achieve your goals with a breakdown of tasks, resource allocation, risk management, quality control measures, and anything else to lay the foundations for the project.

This is because team members must know exactly what they should be doing on a day-to-day basis.

And, if things go wrong, a solid plan can help managers pinpoint where the problem lies.

→DOWNLOAD NOW: FREE PROJECT PLAN TEMPLATE

What’s the difference between a project proposal and a project?

A project proposal is a document that proposes the initiation of a new project, serving as a roadmap outlining its key objectives and deliverables, and seeking the recipient’s approval.

A project is the actual implementation of the plan outlined in the project proposal once it’s been accepted by the recipient.

10 project proposal templates (free downloads)

Even if you’re well-versed in proposal writing, a template can still save you a lot of time and become a good source of inspiration.

Plus, it can help you boost conversion rates.

In this section, we explore ten of our most versatile ready-to-go templates and suggest how to write a proposal for a project example.

You can use all of these templates for free just by creating a PandaDoc account.

1. Standard sales proposal template

This sales proposal template is adaptable and can be used for a variety of purposes: bidding for contracts, acquiring clients, launching new products, making investor presentations, and forming strategic partnerships.

It has all the elements for sales reps to present their offerings in an organized and visually appealing way.

→DOWNLOAD NOW: FREE SALES PROJECT PROPOSAL TEMPLATE

2. Digital marketing project proposal template

A digital marketing proposal template that allows you to quickly craft a proposal highlighting your digital marketing services.

It explains the importance of digital marketing, outlines your strategies, and details your pricing , helping to convert prospects into current clients efficiently.

→DOWNLOAD NOW: FREE DIGITAL MARKETING PROJECT PROPOSAL TEMPLATE

3. Sponsorship project proposal template

Acquiring a sponsor isn’t an easy ride, and a proposal is a perfect chance to highlight your value proposition.

This sponsorship project proposal template explains the benefits of partnering with your organization, outlines the sponsorship packages, and details the associated costs, helping to attract and secure potential sponsors with confidence.

It’s a good idea to include sections on the “Purpose of the project” and the “Target audience profile” near the top of the document.

Remember: customization and personalization are key, so make sure to align your narrative with the expectations of your target sponsors for that perfect pitch.

→DOWNLOAD NOW: FREE SPONSORSHIP PROJECT PROPOSAL TEMPLATE

4. Recruitment project proposal template

Workforce trends like hybrid working and the Great Resignation have created a highly competitive environment for recruiters.

A recruitment project proposal is your chance to stand out to companies looking for recruitment services.

Make sure to add your track record in talent acquisition — for instance, by displaying relevant statistics or case studies.

Finally, provide detailed information on the recruitment process, timelines, and expected outcomes.

This helps potential clients understand the value and efficiency of your services.

→DOWNLOAD NOW: FREE RECRUITMENT PROJECT PROPOSAL TEMPLATE

5. Software development project proposal template

Use this proposal to showcase how reliable your software development services are and how good you are at delivering value to your clients.

Don’t forget to turn your client success stories into a powerful marketing tool — link to any relevant websites and examples of the software you’ve developed.

→DOWNLOAD NOW: FREE SOFTWARE DEVELOPMENT PROPOSAL TEMPLATE

6. Accounting project proposal template

A proper accounting project proposal is a great chance for you to secure long-term partnerships that will grow with the accounting needs of your clients.

Create a document that demonstrates your company is competent and has an eye for detail. Emphasize your knowledge of the regulatory frameworks of the recipient’s industry, and provide fully costed breakdowns of your services.

→DOWNLOAD NOW: FREE ACCOUNTING PROJECT PROPOSAL TEMPLATE

7. Real estate development project proposal template

An outstanding real estate project proposal strikes a balance between comprehensive detail and stunning visual aesthetics.

Inside, your readers should be able to see pictures of your previous projects along with aerial views and technical sketches, which will surely grab their attention.

From here, you can really get stuck into the details of your proposed real estate development.

You should include separate sections for financial, environmental, and location analysis, discussing your methodologies for risk monitoring and resource allocation.

→DOWNLOAD NOW: FREE REAL ESTATE PROJECT PROPOSAL TEMPLATE

8. Search engine optimization (SEO) project proposal template

SEO is a technical topic that most businesses understand the importance of, though very few have the time to devise an in-depth SEO strategy for themselves.

This is where a clear project proposal comes in, translating your line of work into comprehensible terms for those outside your industry.

You may want to begin by explaining a bit about how SEO works before presenting your services as the answer to your client’s needs.

SEO is all about hitting KPIs. So make sure to present relevant statistics, demonstrating ‘before and after’ comparisons of your previous clients’ performance.

→DOWNLOAD NOW: FREE SEO PROJECT PROPOSAL TEMPLATE

9. Venture capital project proposal template

We often talk about short attention spans in business settings, but venture capital takes it to the next level.

Since the industry is so fast-moving, venture capital investors are constantly looking for the next cutting-edge company that can provide a proven business case and ROI.

As such, you need to make your proposal urgent and get right to the point. Be sure to highlight your value proposition at the top of your document, alongside a summary of your goals and what any investments will go toward.

→DOWNLOAD NOW: FREE VENTURE CAPITAL PROJECT PROPOSAL TEMPLATE

10. Artificial intelligence (AI) project proposal template

Artificial intelligence has taken the world by storm, and there are many lucrative contracts to be won by developers.

However, securing an AI project is no easy task.

Use this project proposal template to foster trust in your company’s solutions and deliverables.

Specify what types of AI you specialize in, and explain their applications to the reader in layman’s terms.

As the AI space is rapidly changing, it’s a good idea to highlight your agile methodologies and ability to adapt to market forces.

→DOWNLOAD NOW: FREE AI PROJECT PROPOSAL TEMPLATE

Top tips on how to approach writing a project proposal

Before writing a project proposal outline.

Make sure you consider the following:

• Identify your target audience (your primary decision-makers).
• Determine the type of relationship you’re looking to cultivate with them.
• Think of ways to create this type of relationship.

More questions to ask yourself

Here are just some of the questions worth asking yourself before you get down to work:

• How familiar is your audience with the proposed project scope? What do they know? (And what don’t they know?)
• What do they want to hear? What would be the best way to communicate your idea so it’s easily understood?
• Does your proposal need to provide background information and supplemental material on a particular topic?

Keep potential drawbacks and pitfalls in mind

Project proposals often get rejected within organizations because they:

• Are poorly defined
• Do not align with the goals of the recipient’s organization
• Do not clearly and credibly define the project’s benefits
• Are not effectively presented and sold

Make sure to keep these in mind when crafting your next proposal for max impact.

Data and research are key

When looking at how to write a project proposal, remember that it should be backed up by facts, graphs, figures, and charts.

Do some research on past projects — both successful and unsuccessful — to gather useful data, evidence, and examples to prove your claims.

Examine previous case studies and weave them naturally into your narrative presenting project objectives and proposed solutions.

This should help you create solid project proposals that lead to successful outcomes.

Discover how to write a winning project proposal using PandaDoc

Creating a compelling project proposal is crucial for securing approval and support.

By using specialized document management software, you can streamline and enhance this process. Here’s a step-by-step guide on how to create a project proposal with our suite:

• Use one of the free templates (as seen above).
• Alternatively, create your template from scratch to fit the specific needs of your project.
• Fill in the template with relevant customer and project information.
• Add text, images, videos, tables, checkboxes, and other elements to make your proposal look professional and personalized.
• Prepare the signatory fields to collect e-signatures.
• Send your completed proposal to all parties involved.

You can sign up for a free 14-day trial and explore the process in more detail.

PandaDoc is not a law firm, or a substitute for an attorney or law firm. This page is not intended to and does not provide legal advice. Should you have legal questions on the validity of e-signatures or digital signatures and the enforceability thereof, please consult with an attorney or law firm. Use of PandaDocs services are governed by our Terms of Use and Privacy Policy.

Originally published December 16, 2021, updated July 29, 2024

Related articles

Proposals 19 min

Proposals 6 min

Proposals 24 min

• Atlassian Guard
• Jira Service Management
• Atlassian Engineering
• Continuous Delivery
• IT Service Management
• Inside Atlassian
• Project Management
• Work Management
• Company News

How to write a project proposal that’s persuasive and precise

Project proposals are a great way to kick off an initiative. They show a clear path of execution and make stakeholders aware of costs and benefits. They can convince a team or manager to make a change. Or they can show a client what services and solutions you can provide. You can write a project proposal for just about anything: to build a new tool, for a process to improve team workflows, or to create a new website. Here’s how to write a project proposal that’s professional, informative, and persuasive.

What’s included in a project proposal?

A well-written project proposal includes the following:

• Goals (What problem are you trying to solve? And how?)
• Timeline of the project (Including milestones along the way)
• Budget (What’s it going to cost? And what’s the expected return?)
• Objectives (How will you measure if the goal has been achieved?)

Target your project proposal for your audience

You might not think you work in marketing, but if you want to convince someone to accept your project, then think again! Know your target audience segment and adjust your message accordingly. Think carefully about who you’re talking to—your client? your boss?—and what they care about. Consider their goals, such as driving more leads, or increasing employee productivity. What factors are important to them? And how are they balanced and prioritized?

Think about how they prefer to receive information. Are they looking at the big picture? Or the small details? Would they prefer chart and graph visualizations? Or a short list of bullet points? Or maybe they want to hear a story?

Use all of this information to customize the proposal for your specific audience. If it’s more relatable, they’ll be most likely to grasp the information and respond positively.

Organize your ideas before you write

Choose the right tools to help keep your ideas and your research organized. Create your proposal on a Trello board to sort related documents, ideas, and important information for each section of the project proposal. 

Stay on the board and use it to track progress and activities to reach your objective. With Timeline View , you can monitor the steps to help you reach your goal. Viewing Trello cards in a timeline to see overlaps in work, or identify potential bottlenecks down the road. 

Dashboards help quantify and sort the work on your project. For example, when you assign cards to your teammates, you’re able to sort by person to see who might be overloaded with work all at once. Dashboard gives you a quick visual overview for reference. 

Of course, you can start your project proposal Trello board from scratch, but you’ll save time if you copy and customize this project proposal template at the start.

You can also use a slide deck or a text document to kick off your thinking, but only Trello will keep your ideas organized and help you track your progress in real time.

Back up your content with data

Your proposal will be stronger if you have hard facts to back it up. Use statistics that are relevant, such as successful campaigns at similar companies or metric improvements associated with the project. If you can’t find any within your organization, research your project subject matter and look for stats and data that relate to your project. 

For example, if you’re writing a proposal to optimize a client’s website, it’s powerful to mention that 25% of visitors abandon a website if it takes more than four seconds to load.  

Call out the costs and risks

Highlight the positive outcomes that will come from doing the project. But your project proposal will be even more convincing if you also acknowledge the pitfalls and costs. Show the full scope of the project to build trust and transparency with your reader. If risks are known ahead of time, your project will be ready to confront them.

Cost analysis

Provide a total estimated cost for the project, but also list each line item. Get granular to show thoughtful detail, and to show potential points of adjustment. Justify the reason for each cost. Explain why they’re necessary and what you expect to gain. 

Although it’s not always possible, it’s best if you can associate a dollar amount of benefit behind each cost. Calculate the return on investment (ROI) to show why it’s worth it to spend the money.

Keep in mind that costs are more than just dollars. Resources such as software or raw materials or employee time are a cost. Account for it so there are no surprises later.

Risk analysis

Every project has risk. It could waste time and money. Or it could have more serious legal ramifications or an impact on brand loyalty. 

Explain how you plan to mitigate those risks and prevent them. Be realistic. Also indicate how likely those risks are to occur, and what you could do to fix them.

Set SMART goals and outcomes

A persuasive project proposal includes a definition of success with a plan for how to reach it. Create a SMART goal for your project that clearly defines what a successful outcome looks like. Your goal should be: 

• S pecific (clearly defined)
• M easurable (quantifiable, and include a way to “check off” its completion)
• A chievable (it’s okay to be a stretch, but don’t make it impossible)
• R elevant (a positive impact for the stakeholders)
• T ime-bound (include a clear timeframe or deadline for success)

Once you’ve set your target goal, create outcomes and milestones to help measure progress on the journey. Define metrics that show if you’re on track to reach your goal, or if you need to make adjustments to the plan.

If it’s hard to predict exactly what outcomes and metrics to expect, show best-, mid-, and worst-case scenarios. Your best case should show a very optimistic goal of what you think you can achieve if everything goes according to plan. Your mid-case goal should allow for a few hiccups along the way. Your worst-case scenario includes the minimum of what you think is possible, even if many things go wrong.

Here’s what it might look like to create a project proposal for a new ad campaign:

Write the project proposal

Your project proposal will likely be read by multiple people, each with a different level of investment in the project. Include these sections in your pitch to make it digestible and accessible for every stakeholder. 

Begin with an executive summary

Summarize the key points of your proposal, such as the estimated goal and outcomes with costs. Identify the key stakeholders and the resources to make it happen. Quickly share the best and worst-case scenarios, so the range of expected outcomes are clear. Keep this short and easy to read: Just a few bullet points or a single paragraph.

Keep the project proposal simple

Add detail and data to your executive summary, but don’t feel pressured to write a book. More words do not mean better quality. Write to get your point across, then review it to make it more clear and concise.

Add an appendix for all of the details

For lengthy studies, analyses, and reports that will help support your project, lean on your appendix. Keep the project proposal tight; not every reader will want to see every detail. Instead, reference the appendix in your proposal and send readers there for all of the details and nitty-gritty.

Practice your pitch

If you plan to present the proposal on a call or in person, practice your talking points and presentation. Do not simply read the project proposal to your audience, as their attention may wander.

Include your personality and passion, as this will help you sell the project. Be sure to show your enthusiasm. Share why you care about the initiative personally and what motivates you to make the project happen. 

Your drive and your passion—and the right tools—will help position your project proposal for success.

Advice, stories, and expertise about work life today.

• Share on Twitter
• Share on LinkedIn
• Share on Facebook
• Share on Pinterest
• Share through Email

How To Write A Project Proposal (With A Concrete Example)

Galen is a digital project manager with over 10 years of experience shaping and delivering human-centered digital transformation initiatives in government, healthcare, transit, and retail. He is a digital project management nerd, a cultivator of highly collaborative teams, and an impulsive sharer of knowledge. He's also the co-founder of The Digital Project Manager and host of The DPM Podcast.

Writing project proposals is a time-consuming and difficult process. Here's how to get it right and inspire confidence in potential clients, win more work for your agency or team, and bring in the accompanying revenue.

It’s a familiar vignette as old as projects and project proposals themselves: project managers tearing their hair out because the sales team sold something that was impossible to pull off, while the sales folks are tearing their hair out because the plan that the team produced is too expensive to win the work .

For ages, many of us have accepted this as the natural order of things. But I’m here to tell you it doesn’t have to be that way.

In this article, we’re going to cross the streams and unite competing forces by equipping the project manager in you with the capabilities to sculpt a project or business proposal that is as compelling as it is feasible to deliver.

After reading this article, you’ll be able to:

• Roll up your sleeves and jump into any phase of the project proposal lifecycle with confidence
• Act as the bridge between your sales team and your delivery teams
• Earn the respect and trust of your business development colleagues while retaining the respect and trust of your peers in project management ?

Project Proposal Tools

Here’s a list of some useful project proposal software—these are some of the best tools for writing proposals quickly and managing the approval process. These offer much more functionality than a simple proposal template, and are designed to help sales and account management teams respond to RFPs, create quotes, sign documents online, and manage approvals and contracts.

• 1. iQuoteXpress — Best for complex pricing structures and discounting rules
• 2. Dock — Best for turning proposals into signable order forms
• 3. SignNow — Best for efficient eSigning
• 4. Jotform — Best for managing the collection stage of the RFP process
• 5. Proposify — Document automation software to help you create and track proposals, quotes, and contracts as well as sign documents online
• 6. Responsive — RFP automation software with plenty of business tool integrations, auto-responses, and reports, tied together with a clean, user-friendly design
• 7. InDesign CC — Create proposal documents from a template or from scratch
• 8. Google Slides — Free to use, Google Slides offers a variety of presentation themes, hundreds of fonts, embedded video, animations, and more
• 9. HoneyBook — An easy-to-use software platform designed to help small business owners streamline their processes and manage clients from inquiry to payment
• 10. Better Proposals — Create high-impact proposals with a selection of visual assets, written templates, and integrated signature and payment features

Regardless of whether you use business proposal software, you still need to know how to write a proposal. Keep reading to learn what to include in a proposal and how to write one.

What Is A Project Proposal?

For our purposes, let’s define a project proposal as a document that will be submitted to an internal sponsor, a client, or potential client that builds a case to have your team deliver a program of services or a scope of work .

The proposal, often accompanied by a presentation, demonstrates why your project is the right one for the client. The proposal happens before the project begins, usually after a series of conversations between you and the client. Sometimes you’ll be responding to a request for proposal (RFP) in which you’ll be competing with other organizations for your prospective client’s attention.

Tip : if you’re looking for more in-depth information, see our previous articles in this series:

• Why Are Project Proposals Important?

How Do I Pick The Right Proposal Format?

The format of a proposal can vary wildly depending on the nature of the new project and the formality of the proposal process. Some proposals are simply well-crafted emails, whereas others are just a big fill-in-the-blank spreadsheet.

The best advice I can give is this: if a proposal format has been specified (e.g., it’s a requirement in the RFP), use that format. Sure, a pamphlet that unfolds into a wall-sized mind-map will make you memorable, but it could get you disqualified.

Otherwise, I’d recommend doing some research into your audience to try to get a sense of whether they will prefer brevity and conversation, or an in-depth narrative. The former may warrant a short-form, 5-10 slide deck. The latter may require a much larger, chaptered document.

Want to learn more about proposal formats? Check out the section on types of project proposal formats in our article here !

How To Write A Project Proposal In 5 Steps

The moment you are asked to lead or support a proposal, the PM parts of your brain will likely zero in on two goals almost immediately: get the proposal submitted on time, and make sure the proposal reflects something that your peers and your teams can actually deliver.

You’ll instinctively start reaching for your process documents, risk management strategies , and launch checklists, but you’re in foreign territory.

The good news is that when a proposal is done right, they have a life cycle that is similar to a project lifecycle . The proposal process typically goes something like this:

The process to create a successful proposal can be broken down into 5 basic steps.

1. Qualify Whether The Opportunity Is A Good Fit

The first step is to identify opportunities that are a good fit for the team and for the business. Opportunities can be identified externally (such as through a request for proposal issued by the buyer) or internally (for example, when an account team or delivery team sees a need for a project and wants to pursue it proactively). But the real skill is in the qualification process.

To qualify an opportunity, you need to review the requirements in depth and evaluate it against the capabilities, culture, and strategy of your organization. Many sales teams will use a qualification matrix or scorecard to quantitatively assess and prioritize opportunities. These scorecards might ask questions around the winnability, feasibility, and desirability of the opportunity and use that to develop a numerical score.

Overall, the idea is to use the qualification process to inform a go / no-go decision about whether to pursue the opportunity or not. This decision should be made by the relevant leads within your organization to ensure that you are only pursuing opportunities that you can win, that you can deliver, and that you actually want in the first place.

2. Plan Your Strategy To Win

If the decision is to pursue the opportunity, the next step is to draw up a plan to deliver the proposal. What is the strategy to win? Who is the team that will create the proposal, and what are their roles and responsibilities ? What is the work plan for creating and delivering the proposal?

At this stage, it’s important to brief the team properly, set expectations clearly, and bring them together to create the strategy. If it’s a competitive opportunity, endeavor to know your competitors and be realistic about your positioning in the marketplace.

If you have folks in your network that know the buyer, do some reaching out. Research what is important to the buying organization to find some background information: look at annual reports, check for new hires on their leadership team, find out where they’ve been in the news lately.

Develop a handful of win themes together — statements about why your team should be selected based on what your buyer or decision-maker cares about — and build a process to weave these themes throughout your proposal.

Lastly, you’ll want to agree to a high-level approach for the proposed project as well as a work plan for developing the proposal itself. Make sure that the proposal team can allocate the time to create the proposal so that you’re not left high and dry as the due date approaches. Set up a cadence of meetings to check in on progress and collaborate on content. Treat it like planning a project!

Sign up to get weekly insights, tips, and other helpful content from digital project management experts.

• Your email *
• Yes, I want to sign up to receive regular emails filled with tips, expert insights, and more to build my PM practice.
• By submitting you agree to receive occasional emails and acknowledge our Privacy Policy . You can unsubscribe at any time. Protected by reCAPTCHA; Google Privacy Policy and Terms of Service apply.
• Comments This field is for validation purposes and should be left unchanged.

3. Create A Strong Approach And Proposal Document

Creating the proposal itself is an iterative process that — in a perfect world — happens in tandem with an iterative review process. This helps find the balance between developing the best approach and performing a continuous reality check with your experts.

During the creation of the proposal, your PM skills will be a welcome addition to any proposal team. As someone who can lead the scoping and estimation process while converting risks and ambiguity into assumptions, you are well-positioned to bring unity to the various, sometimes conflicting voices you’ll meet along the way.

In the meantime, other components of the proposal will need to start coming together: case studies will need to be curated, bios for the proposed team members will need to be sourced and tailored, references will need to be contacted for consent, new team contributors will need to be briefed, sections of content will need to be proofread, edited, and massaged into a singular voice with a singular message.

4. Review Iteratively And Do Your Due Diligence

As you create the proposal, be sure to get the drafts in front of your reviewers along the way: run the project scope and approach by your subject matter experts, your leadership team, your legal team, and especially the individual who will be giving final approval on the proposal.

Like I mentioned above, this is best executed as an iterative process: create, review, repeat. The reason for this is twofold: leaving review to the end will limit the quality of feedback you’ll get, and risk having the proposal not be approved for delivery unless some drastic last-minute changes are made.

The iterative method helps build consensus along the way, primes your proposal for final approval, and gathers valuable input from a variety of perspectives that will make your proposal as strong as it can be.

5. Deliver And Prepare For Next Steps

Delivering the proposal is more than just hitting send: you’ll need solid planning. This is not where you want any ambiguity. Triple-check the submission requirements and confirm the logistics. Proofread and check the numbers.

Is it a print submission? If so, how many copies? Who is printing the mailing envelopes? If it’s a digital submission, test the PDF export well in advance so that you know it will be emailable.

Once the proposal is submitted, make sure you get a confirmation of receipt.  And then don’t put your feet up for too long — this is not where the story ends. Being prepared for the next steps is critical. Prepare the team for oral presentations or clarification questions.

Update the brief as scope is negotiated. Keep tabs on the proposed team members so that you know whether or not they will be available when the project lands.

Like any project, this process doesn’t always go perfectly! If you’re looking to overcome or steer clear of common proposal challenges, consider becoming a DPM member and taking our Master Project Proposals mini-course !

Example Of A Project Proposal

As mentioned earlier, the exact structure and contents of your project proposal will vary depending on the opportunity and the requirements of the ask. However, the best advice I can give is to structure your proposal based on what your audience cares about rather than what you care about.

Each section should drive towards a consistent set of win themes. Do your research, and gain an understanding of what is important to the project stakeholders and decision-makers as well as the organization at large.

DPM MEMBERSHIP RESOURCE

Looking for a rock-solid Project Proposal Template? Would a filled in sample help?

Become a Member to get this template (and lots more). Membership is a supportive community with access to mentorship, networking, and ongoing resources to grow your career.

JOIN OUR MEMBERSHIP

Are you Pro Member? Sign in to unlock the content.

Project Proposal Template

Download your template here and use this guide as you are completing it – the insights in this article will help you create a rock-solid project proposal.

The above shouldn’t be used as a definitive project proposal template, so I thought I’d take you through a project proposal outline that I consider to be a somewhat typical short-form proposal for an executive audience. Here are the parameters: 

• The buyer will receive the proposal as a pre-read, but we will get a chance to present it to them.
• The buyer consists of multiple executives representing different parts of the business.
• This is not a new client. We have an existing relationship with the buyer, and they have asked for this proposal.
• The buyer wants to hear what we’ll do for them more than our credentials.

Here’s a sample structure based on the above parameters:

1. Summarize Your Proposal And Credentials In A Succinct Introduction Or Executive Summary

The first page isn’t necessarily the first page that will be read, but an executive summary will help get your points across to someone who only plans to read the first page and the price tag. Use 1-2 sentences to explain each of the following key points: your understanding of the challenge, your approach, why your team is the right fit, how you’ll work with their team, and next steps.

2. Demonstrate Your Understanding Of The Problem Or Challenge

Moving into the body of the proposal, It’s often a good idea to start with a reframing of the problem and the project background. My rationale is that your readers likely want to hear about themselves first, not about you. Beyond demonstrating your understanding, try to reflect an understanding of how the buyer’s business operates as well as the broader implications of the project.

Make it clear that you understand the scope and goals of the proposed project—state your assumptions.

3. Describe At A High-Level How Your Approach Will Solve The Problem

When you want to get straight to the point, it’s good to follow your understanding of the challenge with a proposed vision of how you will overcome that challenge.

This is typically a high-level description of your approach that answers the “why” more than it answers the “what” or “how”. Typically we will highlight the business value of our approach and what specific outcomes we would drive for the buyer in relation to their ask.

Present a high-level overview of your approach and explain the “why” behind your decision to adopt that approach.

4. Describe Your Approach And Project Plan In Detail

For this shorter format, we want to show our plan only in enough fidelity to get a conversation going (but make sure you have all the detailed answers when you present it!). Often this will include a high-level timeline with key phases, milestones , and deliverables or outcomes. This could include a Gantt chart , or it could just describe broader time frames. We typically frame this in the context of the value we will produce (the “why”), not just what we’ll do (the “what” and the “how).

Break down your approach into a more detailed outline.

5. Introduce The Team: Who Will Do What, And Why Are They The Best People For The Job?

For some buyers, the team is as important as the approach. Assuming you’re putting forward a strong and qualified team, highlight the specific credentials that make them the A-players for this job and describe what they will be contributing to the project.

Introduce the team and allow the client to get to know them and their skills.

6. Prove That You Have Done It Before

Relevant case studies can amplify the persuasiveness of your proposal. Irrelevant case studies can just create confusion. If possible, include case studies that meet at least two of the following criteria, and don’t be shy about stating explicitly why the case study is relevant to your readers:

• A project with a similar scope/approach
• A project done for a similar type of organization at a comparable scale
• A project that used the same team that you’re putting forward
• A project that you have a strong, senior, and contactable reference for

Providing concrete examples of relevant or similar work you have done in the past is crucial.

7. Articulate Your Assumptions And What You Would Need From Your Readers To Succeed

At this stage, you likely won’t want to scare your buyer with hyper-detailed assumptions, but you do want to communicate the basis for your estimate while also setting the stage for what you need from your buyer to be successful.

I would recommend including a section on “What we’d need from you” that includes things like access to data and past research, a dedicated point of contact throughout the project, access to systems and documentation, team participation in bi-weekly planning and review sessions, etc.

Don’t forget to note anything you’ll need from the client for kicking off the project and getting started on the work.

8. Frame The Cost In The Context Of The Value

A big mistake I frequently made early in my career was simply putting a cost breakdown on a page without any context. Buyers will invariably have some kind of reaction to the price tag, and the best way to counteract that is to frame the cost using its relationship to the value. Summarize the deal on this page: what your buyer asked for, what value you’ll deliver, and then the cost for that value.

Provide context for the cost that you present to the client, and explain the value that goes into it.

9. If Appropriate, Include Additional Information As An Appendix

If there’s detail that you want to include for select readers that is supplemental, put it in an appendix and label it clearly. This could include thought leadership content, a detailed description of your methodology , an overview of your company and its management structure, financial statements, your approach to sustainability and corporate responsibility, awards, etc. These may be important to some readers, but it’s not core to your argument. Don’t add unnecessarily to the cognitive load of your readers.

Expert Advice: How To Make Your Project Proposal Stand Out

Don’t bury your budget in the deliverables.

Jason Swenk, who boasts an impressive 80% acceptance rate on his proposals, also recommends separating pricing from the deliverables section of your proposal. Talking about price can be uncomfortable, but it deserves its own section. By sneaking it in next to the deliverables, you’ll be pulling the client’s focus away from what you can do for them. You want the client imagining what you can achieve together, not how much of their budget you cost.

Prove Your Worth To Your Client With Past Successes

Business coach, Nathan Ingram , says proposals do not include “spec” work.  “You would never mock up a homepage for a client before they paid you, right?” If a client wants proof of your competency, provide examples and references instead.

Put A Price Tag On Your Client’s Problem

Be persuasive. At a 2009, Project Management Institute conference , Eddie Merla said that,  “sometimes the concept may be properly stated but the justification for the project is weak.” You need to build a compelling argument to move forward with the project. One way to solve this problem is to attach a price to the problem. Clients will be far more compelled to move forward if they believe the current problem is costing them money.

What Do You Think?

So what do you think: can you be the change that overturns the old rivalries and normalizes the notion that you can have a winning project proposal that can actually be delivered? Or should project managers stay away from the sales process so they can focus on delivery? Is writing project proposals something that you feel PMs should even know how to do at all? Let me know in the comments!

Software can be a big help in managing the proposal process — here’s a list of the best options on the market .

How Do I Choose The Right Project Management Tool? 6 Key Steps

Vendor management in procurement: benefits & how to guide.

How To Create A Procurement Management Plan In 8 Easy Steps

Filter by Keywords

Project Management

How to write a project proposal (examples & templates).

Senior Content Marketing Manager

July 13, 2023

Start using ClickUp today

• Manage all your work in one place
• Collaborate with your team
• Use ClickUp for FREE—forever

Have you ever left a doctor’s appointment feeling uncertain about the treatment plan? It stinks—no one likes being left in limbo when it comes to things that matter to them. 

Clients feel the same type of frustration when they receive unclear project details from agencies. Reassure your customers with a strong project proposal—a statement that clarifies what your agency will do to help the client meet their goals. 

This proposal is basically a “diagnosis” and a “treatment plan.” It shows the client you understand their situation and outlines what project deliverables your agency will create to help the customer meet their objective. 

Boost clients’ confidence in your projects with this guide. It’s packed with proposal writing best practices, project proposal examples, and more to help you strengthen your pitches.

What is a Project Proposal?

Types of project proposals, step 1: research your prospective client’s product and industry, step 2: brainstorm with your internal team, step 3: define deliverables and determine the required resources, step 4: write the project proposal, step 5: add design elements to the project proposal, step 6: present it to your prospective client, step 7: follow up with the prospective client.

A project proposal is a document that outlines what deliverables your agency will create and the objectives you plan to meet through the work. It should describe your diagnostic and prescriptive approach to getting them where they want to be.

Project Proposal Example Outline

A good project proposal should include the Who, What, Where, When, and How of the solution you provide. Specifically, your project proposal needs to include:

• Table of Contents : An index of what’s to come in the project proposal and page numbers
• Executive Summary : A statement that describes the project background and gives a brief overview of what’s to come in the proposal
• Goals : The long-term outcome the client wants to achieve
• Problem Statement : A summary of the obstacles standing in the way of the client’s goals
• Value Statement : A summary statement of how your agency’s services and expertise will solve the problem statement and benefit the client
• Strategy : The high-level proposed solution for how you will reach the client’s goals
• Project Scope : The services that will be included in your agency’s project approach
• Project Deliverables : Individual tasks within the services you provide that contribute to the project objective(s)
• Measures of Success : Metrics that will be used to measure project success (KPIs)
• Timelines : A roadmap of when the client can expect project deliverables and key milestones along the way
• Case Studies : Success stories and testimonials from clients you’ve worked with on similar projects
• Budget : The monetary resources required to complete the project proposal . Include more than one package with a range of pricing to fit different project budgets and goals).
• Project Summary : A concrete takeaway that summarizes the key details of the project proposal.
• Next Steps : Don’t forget your call to action! Tell the client how to get started working with you.!

Not sure how to tie all of this together? Don’t worry; we’ll cover that later!

There are a few different situations where you would submit a project proposal to a client:

• Solicited project proposal : A prospective client approaches you with a Request For Proposal (RFP) , and you submit a proposal in response.
• Unsolicited project proposal : You identify a prospect in your CRM that fits your ideal customer profile (ICP) and submit an unsolicited project proposal to start a contracting conversation without the prospect reaching out first. 
• Informal project proposal : A more conversational approach to a proposal or one that wasn’t specifically requested.
• Renewal project proposal : An existing client is up for renewal. You send this proposal as a prerequisite to resigning so you can reevaluate your current relationship and set new goals.
• Continuation project proposal : Remind or convince current clients to continue the project or provide details about any outstanding or new tasks that might be needed to complete the project.
• Supplemental project proposal : You identify the need to expand an existing project’s scope of work and redefine the client relationship.

Related: Business Proposal Templates

The benefits of writing proposals for projects 

A well-written project proposal is a powerful tool for showing clients why hiring your agency is their best chance for success. 

Specifically, project proposals have a few key benefits:

• Credibility: Provides you a platform to establish your expertise with the prospect
• Differentiation: Give the prospect something concrete to take to internal stakeholders to compare and contrast your services with others competing for the project and get buy-in from their decision-makers.
• Alignment: Aligns internal and external teams on what the goals and vision are for the project proposal from the very beginning.

How to Write a Project Proposal in 7 Steps

A project proposal can either be a big selling point or a missed opportunity; the difference comes down to your process for developing one. Before you begin writing a project proposal, centralize your team communication . Then you can establish a clear planning process so nothing falls through the cracks.

Bonus: Project Planning Tools

Your prospective client doesn’t want an impersonal project proposal. They want a statement that shows you understand their history, branding, industry, and customers.  Show the client you get them and what matters to them by conducting research for your project proposal.

While conducting your research, consider the following:

• What are your customer’s objectives that are driving this project? 
• What gaps in industry knowledge does your agency have that you need to explore during market research ? 
• How long will you have to conduct your research?
• What form of data collection will you use? 
• Will you conduct a competitor audit, client surveys, or an organizational gap analysis?
• Once you collect the data, how will you analyze it? 
• Are there limitations to your research that need to be considered during your planning?
• Do any themes rise to the top as you conduct your research?  
• What resources did you use in developing your research?
• Are the sources credible?
• Are the sources diverse enough to accurately represent the industry?

Don’t forget to document all of your findings in ClickUp’s User Research Plan Template so you can easily reference your analysis in the following steps of your project proposal!

Armed with your research, rally the troops! It’s time to collaborate with your internal team on how you can solve the client’s needs before you put it on paper. 

Brainstorm together using the mind mapping methodology— a visual diagram of ideas connected by a central concept.  It’s an easy way for your teams to brain-dump ideas and talk through each of their unique perspectives on the project – ultimately coming up with the best ideas. 

For example, developing concepts for a marketing campaign requires inputs from multiple teams in your agency. Using ClickUp’s Mind Map will help subject matter experts from across the agency weigh in on the best approach while keeping the client’s goal as the central concept. 

Corral all that genius in one room with ClickUp’s template for project mapping ! With this resource, you can easily brainstorm and organize ideas visually to identify connections between them quickly.

Once your team has identified the best approach to the project, it’s time to outline the specifics of the solution in a project plan . This includes identifying phases of the project, defining deliverables, and filling in the details of each task. 

Using a project management tool, work with your team to assign the timeline, project budget , and task owners for each deliverable to determine the project’s overall scope. Here are a few ClickUp  project management tools that will help you communicate each of these details:

• Custom Fields: ClickUp’s custom fields enable you to assign unique values to tasks like budgets, task owners, due dates, and so much more.
• Gantt Chart: It’s easy to define timelines when you look at tasks in ClickUp’s Gantt chart view , where you can define dependencies between tasks and layout project deliverables in sequential order.
• Checklists: Sometimes, you just need a simple to-do list to make sure you’ve assigned each piece of the project; that’s where checklists are super handy! Easily tag in task owners, set due dates, and notify the project team of completion with a single click.

Now that you have all the project’s internal details, it’s time to organize them into a concise, personalized proposal statement. Collaborating on all of the ideas in a project proposal whiteboard makes it easy to define your proposal as you go.

Once you have outlined the key concepts on ClickUp’s Whiteboard , it’s time to tag in your copywriting team to round out those ideas and write a cohesive proposal Doc. The copywriting team should reference the Whiteboard, project map, and research document as they write to make sure it’s as personalized to the client as possible.

The copy needs to be definitive, concise, and measurable as possible. Once the copywriters are done, give your internal project team a chance to review and surface any revisions needed before sending the project proposal on to the next step.

Make sure you clearly define the project budget as well. The last thing a client wants is to see various costs from initial conversations.

Now for the fun part! Tag your creative team to translate that project background document into a beautifully designed project proposal (a.k.a. make it pretty!). If you don’t have an internal design team, there are several drag-and-drop design templates from services like Pitch and Canva . 

Consider standardizing your proposal in a template regardless of whether you have an internal design team or are using one of these services. Your team can simply adapt ClickUp’s Project Proposal Whiteboard Template for each new client to maintain brand consistency and save time.

You did it!

The day has finally come—you get to wow your client with your genius. Whether you meet in person or via zoom, send a meeting agenda and a copy of your project proposal via email to your client prior to the proposal presentation.

Providing the proposed project and meeting cadence beforehand will give the client time to consider the proposal, form any questions, and potentially add notes to the meeting agenda. 

CLICKUP PRO TIP Make this step quick, easy, and consistent across teams by developing a standardized email template in ClickUp .

During the meeting, keep detailed meeting notes and assign follow-up tasks immediately so nothing falls through the cracks post-meeting. Easily take notes and assign action items in real-time with the ClickUp Meeting Minutes Template to create the best project proposal.

Make sure to keep your proposal presentation to the point and as brief as possible. You don’t want to bore your audience before they get to the end.

At the end of the presentation, reiterate the next steps you’ve outlined in the proposal and note how much lead time your team will need if the client chooses to sign on. After presenting the project proposal, answer as many questions as possible, and follow up via email with any answers you don’t immediately have.

We’ve all been there. One minute an agency is promising you the world, and the next, they’re ghosting you for the next best client. Don’t let prospects slip through the cracks.

Keep track of every stage of your project proposals so you know who is responsible for reaching out to the prospect, and when your team last contacted them. 

Tracking the client lifecycle in real-time is easy in ClickUp with custom fields. You can define the stages of your project proposals through custom fields, assigning roles, setting due dates for routine follow-ups, and tagging team members. You can also send client emails and comments right from the task window, giving you a clear audit trail of each customer communication.

Related Project Proposal Resources:

• Project Proposal Templates
• Professional Services Template
• Creative Project Plan Template
• Creative Agency Proposal Planning Template
• Consulting Project Plan Template
• Grant Proposal Template
• Consulting Templates
• RFQ Templates

Use ClickUp for Your Next Project Proposal

At the core of successful project proposals, there’s a team that collaborates effectively. And that’s exactly what ClickUp enables your agency to do.

We bring all of your tools, documents, teams, dashboards, budgets, and workflows into one project management software. This is all in an effort to put an end to context-switching and siloed workflows from working within multiple tools.

What’s better?

We have over 1,000 app integrations and a full library of free templates built by project management experts that make workflow building easy. You no longer have to spend your precious time creating every process and procedure from the ground up.

It’s already here, just waiting for you in ClickUp. Get started today— completely for free —and see why so many agencies are switching to ClickUp.

Questions? Comments? Visit our Help Center for support.

Receive the latest WriteClick Newsletter updates.

Thanks for subscribing to our blog!

Please enter a valid email

• Free training & 24-hour support
• Serious about security & privacy
• 99.99% uptime the last 12 months

How to Write an Successful Project Proposal

Learn how to create a compelling pitch for your next project and get it approved by the stakeholders.

Being able to successfully present your ideas is a vital skill for getting your projects approved.

Giving a convincing elevator pitch is often not enough – you need to create a formal, structured document that explains why your ideas are worth being executed and addresses the stakeholders' concerns before they had a chance to voice them.

Let's dive deeper into what a project proposal is and how to write it.

What is a project proposal?

Project proposal example, how to write a project proposal, project proposal template, tips for creating a persuasive project proposal.

A project proposal is a document that outlines your project’s core value proposition and sells it to the stakeholder. Simply put, it establishes what the project is, what you are aiming to achieve with it, how you plan to get there, and why it's a worthwhile endeavor. Writing it is the first step in the project management process .

A project proposal may include a list of activities or tasks that will be associated with the project, but it doesn't go into the same level of detail as a project plan .

There are many reasons why you might what to create a formal proposal for your project – to win a new client, to secure funding, to convince your manager to allocate resources to your initiative, and many more. In any case, a well-written, clear, and detailed document is usually the best way to approach it:

A project proposal helps you get a buy-in at your organization.

It creates clarity about the goals, priorities, and requirements of the project.

It forces the project initiator to think through the project details before pitching it.

After the project proposal is approved by all the stakeholders, it becomes the foundation of the project plan .

No two project proposals are alike, and depending on the nature of your project you may want to follow a different format. There are various types of project proposals:

Internal or external (intended to get buy-in from internal or external stakeholders)

Solicited or unsolicited (created in response to an official request for proposal or written ad-hoc)

Continuation (an update to an ongoing and already approved project)

Renewal (put forward to restart a terminated project)

Supplemental (used to request additional resources for an existing project)

The amount of detail in your project proposal can also vary significantly. In some cases, a simple and brief one-pager proposal would suffice, while in others, you would need to cover every point in great detail, creating an extensive document spanning many pages.

Here's what a project proposal example can look like in Nuclino :

Nuclino is a unified workspace where you can not only manage your projects and collaborate on project documentation , but also build your internal knowledge base , onboard new employees , take meeting minutes , and more. It works like a collective brain, allowing you to bring all your team's work together in one place and collaborate without the chaos of files and folders, context switching, or silos.

Nuclino also offers built-in visual collaboration and allows you to add an infinite collaborative canvas to any project document. You can use it to create diagrams and flowcharts, brainstorm ideas using sticky notes, build moodboards, and much more.

Include an executive summary

The executive summary is the first and most important part of your project proposal and should be written last. If it fails to capture the attention of your readers and make a compelling point, it may doom your proposal right then and there. Think of it as the elevator pitch for your project and focus on describing what success would look like.

Here are some guiding questions to help you get started:

What problem does your project aim to solve?

Why is it important to solve it?

How will it help solve it?

Remember, the goal is to create a compelling snapshot of your project. If you're struggling to condense your ideas, a text summarizer tool can offer a fresh perspective, helping you identify the most crucial elements to include while keeping your summary concise and impactful.

Include the project background

Include a section where you go into more detail about the problem you are solving. Prove to your readers why they should care about this project and back your claims with relevant references and statistics.

Consider providing answers to the following questions:

What is the history of the problem? How long has it existed?

How is solving it related to the business goals of your organization?

Explain your solution

After you have described the problem, it's time to lay out the proposed solution:

How will you solve the problem you described?

Why will the proposed solution be effective?

Why is the proposed solution better than alternatives?

What would it take to make it happen?

Define the deliverables and success criteria

Make it clear how the success of your proposed project will be measured:

What will be the project deliverables?

What are the SMART (specific, measurable, achievable, realistic, and time-bound) objectives of the project?

List the required resources

Be realistic and detailed when you estimate your project budget requirements. Include the supplies, tools, ad spend including cost per click , salaries , and whatever else would be required to successfully deliver the project.

A detailed financial breakdown will signal to the stakeholders that you've done your research and assure them that there wouldn't be many unexpected costs down the road. If you're working on a project for an external client, a good way to avoid any surprises would be to provide them with a formal cost estimate and get their approval.

You may want to conclude the document with a brief conclusion. Reiterate the points you made and remind your audience why they should approve your proposal, without introducing any new information.

As previously mentioned, there is no one-size-fits-all format. But this simple project proposal template can be a great starting point:

Using a good template does not guarantee the success of your project proposals. Following a clear structure is important, but that alone is not enough.

There are several noteworthy best practices that can help you make your proposal as compelling as possible.

Understand your audience and write for it

No matter how great and innovative your initiative is, it will fail to persuade your readers if you don't convey it in a way they would understand.

Try to answer the following questions as you write:

What is the background of your readers – specifically, the decision-makers? Would they understand specialized terminology or would it be better to use simpler language?

What would they find more convincing? Data? Visuals? User feedback?

What tone of voice is likely to resonate with them? Formal or informal?

Keep it brief and simple

There is probably a lot you can say about your project – you have likely been thinking about it a lot. But is all that information relevant to the point you are trying to make? Focus on what would strengthen your pitch and provide as much detail as needed, not as much as possible.

Make your solution SMART

Avoid vague goals such as "increase MRR" or "optimize a process". Make sure your proposal clearly defines the success criteria of your project and keeps it SMART (specific, measurable, achievable, realistic, and time-bound).

Anticipate questions and objections

Be prepared to defend your solution. Don't wait for the stakeholders to voice their objections – address them directly in your project proposal.

Writing formal project proposals may seem like a hassle, especially when you are confident in your idea. But not all great ideas get approved or funded – in many cases, whether your initiative sees the light of day depends on how effective and convincing your proposal is.

Nuclino : Your team's collective brain

Nuclino brings all your team's knowledge, docs, and projects together in one place. It's a modern, simple, and blazingly fast way to collaborate, without the chaos of files and folders, context switching, or silos.

Create a central knowledge base and give your team a single source of truth.

Collaborate in real time or asynchronously and spend less time in meetings.

Manage and document your projects in one place without losing context.

Organize, sort, and filter all kinds of data with ease.

Integrate the tools you love , like Slack, Google Drive, Figma, Lucidchart, and more.

Ready to get started?

• Why Nuclino?
• Apps & Integrations
• Sidekick (AI)

• Announcements
• Brainstorming
• Development
• HR Planning
• Infographics
• IT & Operations
• Marketing & Sales
• Meeting & Visual Collaboration
• Product Management
• Production & Manufacturing
• Project Management
• Remote Working
• Research & Analysis
• Software Teams
• Strategy & Planning
• Template Roundup
• Uncategorized

How to Write a Business Project Proposal that Gets Approved

Updated on: 5 January 2023

Writing a business project proposal definitely takes time and careful consideration, but it will pay off when you have managed to impress your investors. 

Your project getting approved or funded may depend on how effective your project proposal is, so investing that extra effort into perfecting it is essential. 

There are steps that you can follow to make sure that your business proposal makes a great impact on your company’s decision-makers , and in this post, we will walk you through them, explaining how to write a project proposal step-by-step. Also provided are templates that you can use to write a winning project proposal.   

What is a Project Proposal 

Let’s start with the basics. 

What is a project proposal? It’s a document that lists down all aspects of a project ; its background, vision, goals, tasks, requirements, owners, associated risks, etc. So it basically explains what your project is, what you want to achieve with it, and how you plan to execute it. 

It’s one of the many crucial parts of the planning phase of the project. It lays out each and every step of the project, allowing everyone to understand what is required of them, their priorities, and the common goal they are supposed to work towards. 

The purpose of the project proposal is to communicate the value of your project to all stakeholders; clients, employers, investors, and convince them of the value of the project.

Benefits of a well-structured project proposal 

• Clarifies the expectations of the project – project requirements and the action plan
• Helps increase the viability of the project 
• Offers a large overview of the project allowing you to identify issues easily 
• Simplifies project implementation  

Different types of project proposals include

• Formally solicited – a proposal that is made in response to an official Request for Proposal (RFP). The RFP document usually outlines the stakeholder requirements and even sometimes spells out the instructions to prepare the proposal. 
• Informally solicited – this type of proposal does not require an RFP, which means there is no official document outlining the demands of the customer or the stakeholder, therefore doesn’t consist of the specific details a formal one usually has.  
• Unsolicited – this type of proposal is thought of by the person creating them and not expected or requested by anyone, yet they can be of a lot of value to the stakeholder .  
• Continuation – this basically requires you to update an ongoing or already approved proposal or remind the stakeholders of it. You are required to check-in with the stakeholders and discuss progress. 
• Renewal – this is written in support of renewing a project that has been terminated or outlived its usefulness. 
• Supplemental – when you need more resources than what was originally allocated to a project, you can write a supplemental project proposal . Its purpose is to justify the need for extra resources and re-estimate the project scope and timeline.  

How to Write a Project Proposal

Once you have identified the type of project proposal that suits your requirement, you can start writing your business project proposal. 

Before you actually begin to write down the project proposal, there are a few preliminary steps that you need to take. These are: 

• Identify who your stakeholders are. While you should aim to win the attention and interest of your stakeholders with your proposal, the best way to do that is to think like them. Understand who they are, what they already know of, and what they prefer in terms of your idea. Based on who they are, you can alter the information you include, and the language you use. 
• Gather information about the problem the project is aiming to solve, especially in terms of how it’s affecting your stakeholders and their interests.
• Conduct research into the current state of the issue and the potential solutions that have already been discovered by those who are outside of your company or by your own team. This will help you adjust your own solution to generate a more solid argument or determine whether it’s worth pursuing (especially if the solutions found by others have already been tested and failed). 
• Determine the impact of the project on your company’s success or how it will benefit your stakeholders. Layout the success metrics for the proposal and showcase the results, and if you find any risks involved, don’t be afraid to bring them to light as well; in any case, knowing them will allow you to alter your action plan to withstand them. 
• Specify a timeline and the resources needed to complete the project. Check if the teams, equipment, and material needed to carry out the project tasks are available and the objectives can be achieved in a timely manner. Take into account the other projects your team will be working on, the equipment or material that’s currently unavailable, and any extra costs on resources you will have to bear in order to carry out the proposed project. 
• Create an outline of your project proposal based on the information you have gathered. Write down the core elements; more or less the basic elements should include an introduction, problem, solution, the action plan, timeline and resources, and a conclusion.

Completing the initial steps above provides you a good head start to writing your business project proposal. Your next step is to organize your research into a coherent document – an actual proposal. Here’s how to write a proposal for a project from scratch; 

1. Write the executive summary

The executive summary offers a quick overview of the proposal that is to follow. It’s not only the first thing the reader will see, but sometimes it’s the only thing a stakeholder will read before making a decision about the proposed idea. Therefore, the executive summary should make sense to someone who hasn’t read it; for this purpose, it should consist of a synopsis of all the sections in the document. 

• An analysis of the problem 
• The conclusions you have arrived at 
• The recommended action plan   

Aim to keep the summary intriguing and convincing; make use of notable statistics in the first two sentences to pique the interest of the reader. 

2. Define the problem 

Give a brief description of the problem your project aims to solve. 

Referring to the research you have done earlier, you can explain the current situation of the problem in terms of what’s being done about it both within and outside of your organization, and why your stakeholders should be concerned about it.

While you need to be straightforward with your explanation, remember to use the language and concepts your stakeholders resonate with the most. 

03. Introduce your solution 

Now that the stakeholders know what the problem is, it’s time to explain how your project or your solution comes into play. This section is usually the most detailed out part of the project proposal, and to retain the attention of your reader, you can play around with the use of visuals.  

This section should explain your solution along with how you plan to execute it. It should reinforce the fact that your decision is backed by proper and thorough research. Clarify,

• The project approach ; how the team will be put together, the tools and equipment that will be used, and how you will be handling the changes during execution. 

• Project schedule ; list the project tasks along with time estimations for each of them. The task breakdown will enable you to allocate your team properly, and you can use a Gantt chart in this section to clearly outline the resources, tasks, and timeline. 

• Project deliverables ; deliverables are the outcomes of a completed project (i.e. product, service or a detailed report). Mention your project deliverables along with delivery dates. Use a work breakdown structure here to help the stakeholders get a clearer picture.    

As required you can also include additional information such as the anticipated risks and steps you would take to overcome them, a communications plan , and milestones to help track progress.  

In order to make this section more reader-friendly, you can present all this information using an action plan . 

04. Outline the project costs

This section focuses on the estimated cost of the proposed project. It should include an itemized budget for the project. 

The purpose of this section is to help the investors get an idea as to whether the project costs can fit into their own budgets, therefore make sure that the calculations are as accurate as possible.

05. Conclude your proposal 

Provide a brief review of all the key points discussed throughout the proposal. As this is the last section, it’s also the last chance you have to convince your stakeholders; therefore reinforce your solution and why your stakeholders should care about it while ensuring that your proposed method is in the best interest of the organization.

06. Add an appendix 

This section is reserved for the reference documents, charts , graphs, etc. that were referred to when writing the project proposal.  

07. Revise and refine 

In order to substantiate your professionalism and win over your stakeholders, you must present an error-free project proposal. 

Proofread your proposal to check for any spelling mistakes and grammatical errors. Often a fresh pair of eyes helps detect mistakes easily; either get a colleague to review the document or wait 1-2 days and review it anew yourself. 

Project Proposal Templates 

A detailed, well-structured project proposal will help you stay focused and stay on track by offering you the necessary instructions throughout the project, which is certainly better than picking things out from your memory or conversations you had with your team during that meeting a few weeks back. 

To make it easy for everyone, you can have a standard project proposal template that they can refer to when documenting their project idea. 

Following are a few project proposal templates that you can share with the team.

One Page Business Project Proposal

You can edit this template online and share the link with your team or the stakeholders online so they can collaborate on it too. Connect with them via Creately in-app video conferencing and walk them through each section of the proposal. Alternatively, using in-line commenting, they can also leave their feedback on the proposal.

Project Proposal Template

What’s Your Process for Writing a Business Project Proposal? 

Creating a project proposal can sometimes be a mini project in itself.  Using a proper process checklist or a standard template can help you accelerate things. Before writing your project proposal, follow the preliminary steps mentioned above first. Keep your target stakeholders in mind and make a compelling case for your proposal. 

Want to share your thoughts on how to write a proposal for a project ? Let us know in the comments section below. 

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

More Related Articles

Leave a comment Cancel reply

Please enter an answer in digits: seventeen + 6 =

Download our all-new eBook for tips on 50 powerful Business Diagrams for Strategic Planning.

• eCivis , Grants

Why Methodology Matters – And How to Include it in Your Grant Proposal

• By: Euna Solutions
• March 3, 2023

When you’re applying for federal funding, it’s important to stick out from the crowd, and having a clear methodology–that is, a specific description of how you plan to accomplish your project objectives–will make a strong application even more competitive.

Being able to definitively show how awarded funds will be used to complete you project not only gives you a clear path forward, it also provides your grantor with a solid game plan that inspires confidence.

In this blog, we’ll dive into how to present a purposeful, direct methodology as part of a grant application.

How to Write an Effective Methodology

As a part of a grant proposal, the methodology is where you can clearly outline how you will use the requested funds to accomplish your project’s objectives. It’s the component where you bridge the gap between objectives and eventual outcome . It’s also where you demonstrate your project’s feasibility by detailing the experience and resources that will be used to complete it.

Create a compelling narrative

The bulk of your methodology should contain detailed descriptions of what tasks are involved in the project and how they’ll be carried out. As your “plan of attack,” your proposed methodology shows the funding agency that you have a logical and well-thought-out strategy to carry out the steps necessary for success. The methods you describe should be presented like you’re telling a story: a coherent, straightforward narrative, naturally progressing from start to finish.

For example, if your organization is looking for community development grants to provide increased emergency shelters for the homeless, your methodology should go into detail on your plan to acquire shelter facilities, how you’ll obtain staffing, and what methods of community outreach you’re going to use.

Justify your resources and abilities

In addition, your methodology should be able to illustrate the viability of the project with some form of expert approval. This could be documented through studies related to feasibility, market analyses, site control, surveys, data collection, and other forms of justification. It’s also important that your methodology demonstrate the resources available to achieve your project objectives, such as a description of personnel needed and how they will be selected. You can use this section of the narrative to detail any financial and/or in-kind resources and the clientele to be served. Clearly documenting any and all resources available to a project will bolster your credibility and make grantors confident in your ability to carry out and accomplish a project.

Make sure all costs are in the budget

Another important issue to keep in mind is that all project needs must be reflected in the project budget. Using the example above, if the project requires collecting data on incidents of homelessness in a community, the costs associated with surveying, compensating personnel, and other expenses should be detailed as part of the total project cost within the proposed budget.

Why a good methodology matters

Having a solid project methodology is a vital part of a complete proposal narrative. Painting a vivid picture of how a project will be accomplished will not only demonstrate a carefully planned application, but will also show the funding agency your capacity to produce the desired results. This will not only help secure the funding you need for current projects, but will increase the chances of those projects being successful, leading to future grant opportunities for your community.

Looking for a faster and easier way to search out, apply for, and manage grants? Euna Grants is a purpose-built digital grants management solution that empowers local governments with tools to elevate their grants process like never before. To learn more, book a demo today.

You might also like...

5 Ways Traditional Grants Management May Be Letting You Down

Featured Grants: Climate Change for Water Districts

Navigating Uniform Guidance Updates: What You Need to Know

Download our Latest eBook

Learn how to find the right solutions partner to enhance your ERP, save time and resources, and ultimately deliver a greater impact on the communities you serve.

13 Types of Project Proposals That Get Approved (and How to Write Them)

A project proposal is how you can get management to act on your ideas. They’re the bottom-up version of a project request form .

Writing a project proposal isn’t rocket science, but it is a lot harder if you don’t have something like a template to give you a head start.

Using a template for your proposals gives you a document which you can reference throughout the entire project. It’s a great example of effective business process management – the proposal acts as a banner that your whole team can rally around to ensure you’re all working towards the same goal.

So, in this Process Street post, I’ll go through how to create a project proposal, that gets approved, by going through the following topics:

Free project proposal template

12 more free project proposal templates, what makes a good project proposal.

• Key tips for writing effective project proposals

Writing a lot of project proposals? Check this out!

• More stuff to help you write amazing project proposals

Ready to get started?

If you’re in a hurry and you need a simple, effective project proposal template you can pick up and use immediately, then check out our Project Proposal Template Checklist .

You can also find the same project proposal template embedded just below.

Template: How to write a project proposal

Click here to get this project proposal template!

If you’re in need of a more specific template, we also have a bunch of other project proposal templates below, for pretty much any kind of project proposal use case you could think of. Just click the header to expand it and see the full workflow template.

⬇️ Click here to see our template for a formally solicited project proposal

A formally solicited project proposal is made in response to an official request for a proposal. In a way, this is the easiest way to create a proposal for a new project, since the Request For Proposal (RFP) document will usually tell you exactly what the customer or audience wants and sometimes even directions for preparing the proposal.

RFP forms aren’t to be confused with project request forms though – the former is a way to directly react to specific needs and desires, whereas the latter is a way for higher management to request a project of their teams.

Therefore, for formally solicited proposals you should take a more structured approach. You have to respond directly to the contents of whatever rough details have been relayed to you, essentially turning feedback into a quantifiable project which you can then judge the worth of starting.

Your project proposal checklist doesn’t need to be complicated. The template below is an example of how a simple checklist can help you to write your project proposals.

Remember that this simple template can be used for formally solicited, informally solicited, and unsolicited project proposals alike.

⬇️ Click here to see our template for an informally solicited project proposal

Informally solicited project proposals are the same as formally solicited ones, except the information they are based on isn’t set out in a specific document. This makes them a little harder to deal with (more research is involved in analyzing them), but you at least have a rough starting point.

It’s pretty much just a lack of detail that separates formal from informal – formal proposal requests have set details, goals, deliverables, and potentially even methods, while informal ones could be based on a conversation. If you’ve been asked for a proposal but haven’t been given any specifics, it’s an informally solicited one.

Again, the approach for this isn’t too different from a formally solicited one, but you’ll have to put in some extra legwork in defining details like the objectives and method and in assessing how viable the whole thing is.

To get a template you can use to create an informally solicited project proposal, check the previous section.

⬇️ Click here to see our template for an unsolicited project proposal

Unsolicited project proposals are the project equivalent of cold calls – nobody asked to receive one, but (if you’ve done your homework), it can still provide a ton of value. These are proposals that are thought of by the person submitting them and can be inspired by anything, from a eureka moment in the employee’s daily work to a casual conversation with a customer.

Arguably these are the hardest proposals to write, as you’ll have to be extra persuasive (nobody asked for the proposal, so they’ll need extra nudging). This means gathering more evidence than usual to prove the proposal’s worth and taking extra care when writing to make sure that it’s convincing.

To get a template you can use to create an unsolicited project proposal, check out the previous section on formally solicited proposals.

⬇️ Click here to see our template for proposing to continue a project

Continuation project proposals are by far and away the easiest to write since these are essentially reminders/updates for ongoing (and already approved) projects.

These are almost not even proposals, in the sense that you’re not asking for anything new or pitching your case. Instead, all you have to do is remind the audience of the project they previously approved, report on its progress, account for any changes, and ask for permission to continue.

Usually, continuation proposals are reserved for requesting funds when starting a new phase in a project.

⬇️ Click here to see our template for proposing to renew a project

Once an ongoing project has finished or outlived its usefulness (and support for it is going to be terminated), a renewal project proposal can be written to make the case for its continued support.

Much like continuation proposals, these are less about convincing the audience of the project’s worth by itself and more about showing why it’s valuable to continue doing it. This usually means weighing up the return benefits with the resources it takes to upkeep the practice.

It’s also good to compare the project you’re trying to get renewed support for with other continuing projects – this puts its worth in the context of other ongoing efforts and can indicate areas better suited to being discontinued.

⬇️ Click here to see our template for making a proposal for supplemental project resources

A supplemental project proposal is required when you need to ask for extra resources for a project (beyond those originally proposed). The main aim when writing these proposals is to be able to justify the extra resources and produce updated estimates of what the project will now take to complete.

If the project’s scope is being increased to have a further reach, then this will read as an extension of the original document with a focus on explaining the benefits of expanding the scope.

However, if problems or new information have arisen that means the original goals require extra resources, you should instead focus on reiterating the benefits that the project will bring, explain why such problems and/or information weren’t seen in advance, and reassure the audience that the operation is still worth the investment.

⬇️ Click here to see our template for a business proposal

This business proposal template is basically a sales pitch on paper. Its primary purpose is to persuade a company or organization to do business with you.

It should describe what you can do to solve the problem, how you plan to solve the problem, and the finer details about what, when, why, and how it will solve the problem.

It should also contain a key call to action that will compel the recipient to take the next step.

⬇️ Click here to see our template for a contractor proposal

A contractor proposal is a written outline of the project that’s to be completed by the contractor.

The goal for any contractor proposal is to introduce yourself, highlight your services, describe the costs, and convince the client that you are the right one to trust for the job.

This ‘Contractor Proposal Template’ checklist covers the high-level items that every general contractor proposal should include. Use it alongside the proposal document you plan to submit to make sure you include information such as resources needed, estimated costs, past experience, and payment schedules.

⬇️ Click here to see our template for a consulting proposal

A consulting proposal outlines the working relationship between the consultant and the client so that both parties can stay aligned and understand the other’s expectations.

It’s a document sent from a consultant to a prospective client describing a job they wish to take on and the conditions under which they will do so.

⬇️ Click here to see our template for a grant proposal

The process of how to write a grant is a long one, and it can seem overwhelming at first.

Final decisions about which proposals are funded often come down to whether the proposal convinces the reviewer that the research project is well-planned and feasible and whether the investigators are well-qualified to execute it.

⬇️ Click here to see our template for a sponsorship proposal

A sponsorship proposal needs to convince a potential investor that it’s in their best interest to invest. Use this checklist to make sure your proposal is persuasive, effective, and targeted enough to win the sponsorship money.

⬇️ Click here to see our template for a research proposal

Use this checklist, alongside the proposal document you are planning to submit, to convince others that you have a worthwhile research project and that you have the competence and the work plan to complete it.

If you’re interested in learning how to write the best project proposal possible, read on for some pro tips for writing project proposals that actually get accepted.

What’s the goal of a project proposal?

The goal of a project proposal is to communicate your project’s core value proposition to an interested party. It should establish the scope of the project, including expected outcomes and how you plan to execute it. It also serves as a roadmap that defines each step of the project so that everyone involved is on the same page, working towards the same goals from the start.

One of the most important things about a project proposal, but one that is often forgotten, is that project proposals should serve to convince whoever you’re proposing to that the project is worthwhile. That could be an investor, a C-level executive, or even your teammates (buy-in from your team is always important, after all).

That’s why getting inside the heads of the people you are writing the proposal for is vital; you need to think like the project’s stakeholders to deliver a proposal that meets their needs.

In other words, the goal of a project proposal is to get approved.

The best kind of project proposals, the ones that knock it out of the park and convince everyone on the receiving end of the presentation that this is something worth investing time and money in, are the ones that:

• Understand who they’re speaking to (and leverage that knowledge)
• Understand that people have a very short attention span
• Focus on essential information
• Use simple language, and focus on clearly communicating a message (as opposed to needlessly confusing people with jargon)
• Do adequate preparation & research
• Focus on the outcome with a clear, straightforward plan for execution

So how do you pack all this into your project proposals? Let’s dive into the process of writing an effective project proposal.

️ Key tips for writing effective project proposals

There are two stages to the creation of an effective project proposal:

Let’s start with planning.

Adequate planning: Understanding your audience & core message

Planning a good project proposal looks something like this:

• Define your audience
• Clearly define the scope of the proposal
• Be clear about predicted outcome of the project
• Assess the time and resources the project will need
• Plot a project roadmap

Don’t worry too much about the language you’re using or being terribly well-formatted here. Instead, focus your attention on getting the base facts right and covering yourself for any questions that might counter your proposal.

If you’re aiming to get your proposal approved, you need to convince the person reading it that it’s worth the time and resource investment. To do that, you need to know who your audience is, what they prioritize, and what they’re likely to be resistant to.

So, the first thing you need to do when planning your project proposal is to define your audience.

Lay out exactly who they are, what their position is (manager, CEO, potential customer, etc.), and whatever you know about their background. This will then let you relate every aspect of your proposal back to them to make it as appealing as possible.

You’re also assessing how much detail you need to go into with the various concepts of your proposal. If your audience doesn’t know much about what you’re proposing, you’ll want to take extra care to explain it in a language they can understand and therefore see the value in what you’re saying.

For example, if I was pitching a project to our head of marketing ( Ben Brandall ), I’d take special note of his focus on data (shown by posts like his breakdown of 250 SaaS pricing pages ) and use that knowledge to pitch with more evidence to back up my points, as shown above. Since he’s familiar with most things marketing, I’d also be able to use more specific terms and concepts – he has the background knowledge, so there’s no point in patronizing him with surface details.

Now that you know what your problem is, what’s already been done to solve it, and who you’re writing for, you need to work out and clearly define what your project proposal is. Don’t worry too much about relating it back to your audience just yet – for now, the focus should be on coming up with a solution to the problem.

The key here is to not go overboard with detail. You only need to say what your proposal broadly is and the steps that will be taken to complete it.

Anyone with the power to approve your proposal will likely have one question in their mind after hearing it; “why is this the best solution to the problem?”. If they can’t make the link between your proposal and the problem you’ve highlighted, you’ll never get past the pitch.

So, here in your plan, you need to lay out your predictions for the proposal and how it will benefit your audience. Using what you know of previous experiments, the current state of your main problem, and what your proposal does, lay out the success metrics for your proposal and attempt to predict the results.

Don’t be afraid to highlight the factors which could negatively affect your proposal either. Knowing these and pointing them out will at least let your audience know the risks involved and can allow you to alter your proposal before submission to account for weak points.

Above all else, this is the stage in your proposal where you’ll be justifying your proposal to the audience, so don’t be afraid to be harsh and alter your proposal to account for any weaknesses you find. You can’t hide them (doing so sets you up for failure in your audience’s eyes), so instead, do what you can to minimize the risks and improve the predicted outcomes.

Progress doesn’t come for free, and now it’s time to look into the time and resources your proposal will take to complete. This will let you know whether the proposal is worth the investment before even submitting it – if you can see that the time and resources far outweigh your predicted outcomes, chances are that it’s worth saving your audience’s time and not pitching it at all.

Being conservative when estimating the time and resources your project will take is a surefire way to fail to meet expectations and deadlines, so you also shouldn’t sugarcoat these elements. It’s better to give yourself room for a little error and be underestimated than to keep everything tight and have to submit a supplemental proposal.

Note down what teams will be working on the project, the specific expertise (and, therefore staff members) the various stages will take, how long their tasks should take them, and any resources beyond the base time commitment.

Don’t forget about each staff member’s other commitments too – if possible, you should aim to fit the proposal in with their current schedule rather than take attention away from other tasks. This won’t always be possible, but at least make sure you know what you’re asking for.

Finally, once you have all the information you need, it’s time to plan the outline for your project proposal. Don’t worry about making everything look nice or read perfectly for now – focus on getting the core elements of your proposal on one page. Then, you can worry about the specific language when you’re actually writing your proposal.

Although the exact layout of your proposal will change based on the format you use and how your team usually submits them, in general, make sure you cover:

• An introduction that summarizes the proposal and hooks the audience
• The problem you’re tackling
• The solution you’re proposing
• The method for your solution (step-by-step)
• Why this is the best course of action
• The time and resource commitment (potentially including budget)
• A conclusion that reinforces your proposal

Remember to pose all of the evidence and points you’ve gathered from the perspective of what your audience cares about and in a language they understand. When you’re pitching to a team manager, colleague, or the CEO, they need to be able to see why they should care about the proposal and why it’s the best thing they can do to solve the problem.

Once you’ve got this outline done, it’s time to move on and learn how to write a proposal.

✍️ Clear, concise writing: Keep it simple, stupid!

When it comes to writing a proposal , your structure should look something like this:

• The introduction
• The problem
• The solution
• The justification
• The schedule and/or budget
• How the whole thing will be measured/tracked
• The conclusion

I’ll cover each section & give advice while showing & referring to an example project proposal.

Specifically, I’ll be looking at this proposal for an assessment of a nuclear waste storage site.

Having a hook in your introduction is vital for catching the interest of your audience. If they’re not interested in the proposal from the get-go, then it’ll be much harder to convince them of the benefits and therefore get their approval, and that’s if they don’t dismiss the whole document after a cursory glance.

If you come across any striking statistics when looking into the problem you’re tackling, use them in your first line. This will help to catch their interest and lead them into the rest of the proposal, especially if you can relate the figures back to something they know and care about.

Above all else, don’t make your introduction more than a couple of sentences (three or four at best). Shorter introductions are not only easier to read, but by limiting the space you have to work with, you force yourself to focus on only the most important details.

Hit the audience with a reason to care about the problem, give a little context on what’s currently being done about it, then quickly describe what your proposal will do to tackle it.

Follow up your introduction with a summary of the problem that your proposal tackles and what the current state of it is. Use the research from your plan to spend a couple of sentences explaining what it is, what’s being done about it both internally and externally, and why your audience should care about it in the first place.

There’s not much else to say here – you need to clearly define the problem you’re tackling using the research you conducted when planning the proposal. The only thing you need to remember here is to relate it back to your audience using language and concepts they understand and value.

Once they understand the problem they’re facing, it’s time to present your proposed solution. You need to give both a rough summary of the purpose of your solution and the steps it takes to achieve that goal.

Again, don’t get lost in detail here, as that’s a surefire way to make your audience lose interest. Instead, give them the proposed method in a way they will understand and clearly highlight how this will tackle the main problem.

Here you not only need to relate the solution back to your audience, but it’s vital that the method is as specific as possible to show them exactly what steps will be taken and reassure them that you’ve done the appropriate research into what this entails.

Although the value of your solution should be clear from how you’ve presented both it and the problem it tackles, it’s worth re-iterating why your method is the best course of action. While this can be done in the previous section of the proposal, dedicating a short segment will let your audience easily scan the document to see the value immediately.

In a couple of sentences (ideally a single paragraph) go over how you predict the proposal will affect the problem it’s tackling, and ideally back up these assertions with evidence from previous and/or similar attempts in the past.

If all’s gone to plan, then your audience should be on board – now it’s time to give them all of the information they need to know what the project will cost and how long it will take to complete. Break down the proposed solution into specific steps with a rough time estimate for each, and give a budget that accounts for any extra items, staff, technology, and so on.

This will let your audience visualize the timeline and cost of your project as opposed to the benefits that it brings. As such, they need to have enough detail to be able to judge the worth of the proposal, such as the time investment of various team members and departments alongside any funds for items beyond your current inventory.

It might seem like overkill to lay out the teams involved and how much time they will be spending on the various stages, but remember that your proposal probably isn’t the only thing that they could be doing. You’re not only asking for those teams to spend time completing your tasks, but you’re also justifying why they should not be spending that time on another project.

Without a structured way to monitor your proposal in action and to track its progress, neither you nor your audience will know whether it’s working or not, and nobody will be able to address any problems as they surface. This is a massive red flag to anyone with the power to approve your proposal because it leaves everyone in the dark until the very end of the project.

You need to show (again, using language and concepts that your audience understands) how the project will be monitored as it progresses and, therefore, how you will be able to detect problems at the earliest possible opportunity. This will also reassure your audience that they will be receiving regular updates on the project and that the tasks you’ve laid out will be carried out correctly (since they are being monitored).

In other words, this is your opportunity to limit human error in your proposal’s success by closely tracking its progress. All you have to do is show the chain of command and how everything will be tracked.

Finally, you need to write a brief conclusion to wrap up your points, remind the audience why they should approve the proposal, and reassure them that you have thoroughly researched the topic to give them the greatest chance of success.

You shouldn’t be introducing any new information here – all you have to do is write a few sentences reminding them why the problem is important and why your proposal is the best solution for the resources it requires.

If you’re finding yourself writing a lot of project proposals, it might be time to consider building a process for writing them to make your life easier.

In fact, if you’re writing a lot of project proposals, you already have a process (even if you don’t know it yet). And you can always improve your processes & workflows to do smarter & better work.

That’s what we’re all about at Process Street: Helping you build powerful workflows that automate repetitive tasks and manage team knowledge so that you can focus on the work that matters (and empower your whole team to do the same).

Check out this video to find out more about who we are and what we do:

With our advanced features, you can customize your project proposal templates so it fits your organization, the type of proposal you’re writing, and your way of working like a glove:

• Stop tasks (to make sure the process is followed in the correct order & crucial project information isn’t missed)
• Dynamic due dates (to ensure proposals are finished on time)
• Task permissions (to make sure only you and whoever you grant access to can work on the proposal)
• Conditional logic (for guiding you through writing different kinds of proposals from the same template based on what you need)
• Approval tasks (so you can get the project proposal approved by management, or approve a proposal that has been drafted by someone on your team)

Not only that, but you can connect to thousands of apps through Zapier , webhooks, or API integration to automate your workflows and save time, effort, and money.

You can use Process Street to create a process for all sorts of things, not just writing project proposals . From creating client onboarding processes and to-do list templates to managing your quality management software or standard operating procedure templates .

The list is endless.

✨ More stuff to help you write amazing project proposals

To give you even more help and guidance, check out these alternative proposal templates that you can use when writing your project proposal:

• Bid Proposal Template Checklist
• Budget Proposal Template
• Construction Proposal Template Checklist
• Consulting Proposal Template Checklist
• Contractor Proposal Template Checklist
• Event Proposal Template Checklist
• Marketing Proposal Template Checklist
• Simple Proposal Format Checklist
• Sponsorship Proposal Template Checklist
• Website Proposal Template Checklist

Let us know how you organize your project proposals in the comments below!

Get our posts & product updates earlier by simply subscribing

Ben Mulholland

Ben Mulholland is an Editor at Process Street , and winds down with a casual article or two on Mulholland Writing . Find him on Twitter here .

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Take control of your workflows today

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business How to Write a Project Proposal (with Examples & Templates)

How to Write a Project Proposal (with Examples & Templates)

Written by: Jennifer Gaskin Dec 11, 2023

For businesses that rely on clients and partnerships to generate sales and revenue, project proposals are must-haves. A polished, professional project proposal is one of the best ways to present the capabilities your team has and put your goods and services in the best possible light. And to speed up the process of creation project proposal you can use an AI proposal generator .

But creating a good project proposal is more than just a timeline and a budget. Adding visual flourishes like charts, graphs and other imagery can help elevate a boring proposal to the top of the pile. Learn how you can create a successful project proposal and take a look at several project proposal templates you can fully customize using Venngage.

Click to jump ahead:

• What is a project proposal and how to use it

How to write a project proposal in 9 steps

4 project proposal examples with templates.

• What are the 6 types of project proposals?

What are the contents of a project proposal?

What is a project proposal & how to use it.

A project proposal is a formal document that outlines the details, objectives and scope of a proposed project. The purpose of a project proposal is to describe the parameters of a potential project or initiative.

Depending on the industry and type of project proposal (more on that in a moment), these documents can include things like scope of work, timelines, staffing, budget, capability statement and more.

Companies that receive project proposals from other firms or individuals use these documents to narrow down their options and make an informed decision about the best partner for them. And companies that create project proposals use them to make their pitch for the project.

Here’s an example of a project proposal to propose a new partnership:

It’s important to note that project proposals are not the same as business proposals , though there are some similarities. One of the biggest differences is that business proposals tend to be more general and expansive. Learn more about writing a great business proposal.

Writing a great project proposal can be a challenge. That’s because you need to craft the message specifically for the company or individual you’re sending the proposal to.

But don’t worry if you don’t know where to start, here’s how you write an effective project proposal:

Step 1: Review the RFP (if you have one)

If there is no formal RFP, you’ll still need to start out researching as much as you can about your potential client. That means finding out not only about the problem you’re hoping to solve but the history of the client, their industry, their competitors and more. Getting to know them better will help you understand how to portray yourself or your company in the best light.

Step 2: Create a project proposal outline

Whether you use the sections we listed above in that order, add or remove ones or shift things around, jot down a quick outline of sections to keep in mind as you work.

Step 3: Define the problem and present your solution

Kick things off by clearly nailing down the problem or need your project is tackling. Back it up with some hard evidence and data to show why this issue is a big deal. Break it down for your audience, explaining how your project is going to make their lives better.

Step 4: Highlight elements that may set your proposal apart

For example, if you know that your company will be able to complete the task more quickly than any competitors, make that the focus of your solution or scope of work section. Compare your proposed timeline with what your competitors are likely to propose to the client.

You should also make notes of any elements that you might be able to visualize through a graph, chart or other design element — visuals can help not only make your project proposal easier on the eyes, but they can make it more memorable and illustrate to the client that you are able to think creatively.

Here’s an example of how it can look in your project proposal:

Step 5: Define project deliverables and goals

A rock-solid project hinges on clarity, and that starts with laying out precisely what your project will deliver. Whether it’s reports, shiny new products, or top-notch services, make it crystal clear from the get-go.

Next, set the bar with measurable goals and objectives that scream success. Break them down so everyone’s on the same page. And because time is money, map out a timeline that’s not just a bunch of dates but a roadmap with key pit stops.

These milestones and deadlines are the heartbeat of your project, guiding you through each phase and making sure you hit the finish line with style. It’s all about setting the stage for success and making sure everyone’s got their eyes on the prize.

Step 6: State your plan or approach

Now, we’ve made it to the meat of your project proposal. In this section, walk your readers through the nitty-gritty of your project management approach.

Break down the essentials when it comes to resources—think people, equipment, and budget. And, while you’re at it, clue them in on your game plan for handling potential challenges through your risk management strategy. Additionally, consider your approach to project management, for example  agile project management  prioritizes flexibility and adaptability in order to effectively respond to changes and deliver successful outcomes.

Step 7: Outline your project schedule and budget

Crafting a successful project hinges on meticulous planning, starting with the creation of a detailed project schedule.

Break down the project into specific tasks and assign realistic timelines to each one. This step-by-step schedule, like a roadmap, not only helps in visualizing the project’s progression but also aids in resource allocation and risk management.

Simultaneously, developing a comprehensive budget is paramount. Dive deep into identifying and estimating all project costs, including personnel, materials equipment, and any potential contingencies. The budget acts as the financial backbone, ensuring that resources are allocated judiciously.

But here’s the deal – keep it real. Your schedule and budget need to be doable, considering the real-world factors at play. It’s all about laying the groundwork for success and keeping everyone in the loop from start to finish.

Step 8: Write the executive summary

The executive summary serves as the project’s sneak peek, condensing the entire proposal into a punchy snapshot. This opening act isn’t just a formality; it’s your chance to grab the reader’s attention from the get-go.

Picture it like the movie trailer – it needs to be compelling, leaving the audience eager for the full feature. In this compact summary, shine a spotlight on the critical elements of your proposal.

Outline the problem you’re tackling, showcase your ingenious solution, spell out the perks and benefits and throw in a quick glance at the budget for good measure. It’s your project’s elevator pitch, setting the stage for what’s to come and making sure your audience is hooked right from the first line.

Step 9: Proofread and edit

Before sending your proposal out into the world, give it a thorough once-over. Take the time to meticulously proofread every nook and cranny, hunting down grammar slip-ups, punctuation quirks and sneaky spelling errors.

A second perspective can catch things you might have overlooked. And let’s talk presentation – ensure your proposal isn’t just a content champ but looks the part too. Format it like a pro, making sure it’s visually appealing and easy on the eyes.

After all, a polished proposal not only communicates your ideas effectively but also leaves a lasting impression. Browse Venngage’s selection of project proposal templates to get a head start today!

Additional tips:

Avoid overly salesy language.

It can be tempting, particularly if you’re sending unsolicited project proposals, to use some of the same language in your proposal as you might in an ad, but you should keep such wording to a minimum.

Let the proposal speak for itself; if you or your firm truly are the best one for the job, it should be evident in your proposal. Being straightforward can also signal to the hiring party that you don’t want to waste their time with flowery language. It’s better to deal in facts rather than opinions for project proposals.

Establish a single point of contact

Some project proposals will include lists or even short bios of your staff members who will be involved in the project. But it’s a good idea to ensure that your project proposal makes it clear whom the client should contact to move the project forward or submit any questions. Include this person’s information at the beginning and the end of your document.

Write with one voice

While it’s common for large RFPs to be completed by many people on the team, ensure that whoever is responsible for bringing it all together has a chance to make the document feel cohesive. It should read as if one person put the entire thing together.

Now that we’ve explored some of the background and purpose of project proposals, let’s take a look at some templates you can customize using Venngage for your own project.

Construction project proposal examples

The construction industry is a complex one, and project proposals are critical for landing business and keeping projects on track. But there are many approaches a construction project proposal can take.

Taking the complicated and making it simple is a challenge, particularly in this field, but as this project proposal example shows, it can be done. By using simple, clear language and well-placed visual emphasis, this free project proposal template stands out for its simplicity.

Many hiring companies simply skim project proposals for things like budget and timeframe, and while you still need to craft an engaging proposal, it’s a good idea to put those types of elements front and center, as this construction project proposal does.

Remember that regardless of whether your firm is hired for the job at hand, every document you send to another business is a chance to establish your company’s brand identity. Use a template like the one below, update it with your logo and brand colors and fonts to keep it aligned with your messaging.

As you can see from the example below, a few color changes can make a huge difference:

To easily apply your brand colors and logos, simply have them automatically extracted from your website using Autobrand:

And apply them to your design in one click with My Brand Kit :

Design project proposal examples

You might think it would be a no-brainer for a designer to create a well-designed project proposal, but it’s common for creative people to have difficulty when it comes to analytical thinking. That’s why having a couple of great project proposals in your back pocket is perfect for a designer.

Project proposals in creative fields tend to be a bit less buttoned-up than those in other industries, so use your proposal as an opportunity to make a bold design statement. The template below, for example, uses a striking color palette and minimalist imagery on the cover to make the proposal stand out, and those touches are reinforced throughout the document.

This example, similarly, uses creative color combinations to strike a design-forward tone. But as both of these templates illustrate, the bones of the project proposal must be sound, and all the information required should still be covered.

Work project proposal examples

Not every industry requires a unique approach to project proposals, and, in fact, for most applications, a general work proposal template will suffice, provided that you do your due diligence in following any requirements set forward by the hiring party.

This template created for a consulting firm illustrates a straightforward approach to project proposals that you can easily adapt for your needs. Add or remove pages, insert charts and graphs or new icons and craft a compelling narrative.

This project proposal template is an excellent example of how companies can use established templates to create a unique proposal. Note how they’ve used the sections that apply to them and put them together in a way to appeal to their potential client.

Marketing project proposal examples

Marketers and marketing agencies are regularly asked to submit RFPs, whether for individual projects or long-term engagements, so the average marketing agency will need to have several project proposals on hand that they can modify when new requests come in.

This social media marketing project proposal template is ideal for a single campaign rather than a multi-year engagement. In that situation, it’s crucial to make sure all dates and milestones in the campaign are clearly stated.

Ideally, a marketing agency or marketer will get a chance to pitch for long-term work. In that case, this project proposal template is ideal for outlining all aspects of the project proposal, including a timeline that extends to a full year.

A critical aspect of modern marketing success is doing a great deal of research on keywords, competitors and traffic, and many marketers include such metrics in their project proposals, along the lines of this example. Note how high-impact charts and graphs are used to help the audience absorb the data and make an informed decision. There are various marketing proposal examples that you can look at to inspire your next proposal design and help catch the attention of your clients.

Visit Proposally.ai for more project proposal examples .

What are the 6 types of project proposal s?

Because every project is unique, there are many types of project proposals, but these are the most common ones:

Solicited through RFP

RFP stands for Request for Proposal (they may also be called Request for Quotation, or RFQ).

These types of project proposals typically come with the most stringent requirements and obligations. The hiring company will usually list out the elements that must be included in the RFP as well as any limitations or conditions that apply.

From the vendor’s standpoint, being asked to submit an RFP is generally a good sign because it means that your firm (or yourself, if you’re an individual) has made it through the initial round of research by the hiring party.

I nformally solicited

Informally solicited project proposals are similar to RFPs or formally solicited proposals in that they may have just as many requirements, but because they’re outside of the formal RFP process, the requirements often aren’t stated up front. That could mean the vendor needs to do more research and ask more questions of the hiring party, or it could mean there actually aren’t as many requirements.

Another benefit of submitting an informally solicited project proposal is that the absence of a formal process likely means the vendor will be up against less competition.

Unsolicited

Also called spec (speculative) proposals, unsolicited project proposals come from the vendor’s side rather than the hiring party.

These proposals are particularly difficult because the hiring party, well, may not be hiring at all. With a spec or unsolicited project proposal, the vendor believes there’s a need for their services and must not only convince the hiring party that the need exists, but that the vendor is the best one to fill that need.

Pre-proposals

Pre-proposals can be considered mini versions of RFPs. They are often sought by a hiring party that wants to avoid a lengthy proposal process — or simply doesn’t want to read a long pitch. These types of proposals are brief, usually a few pages at most, and depending on the results, the hiring party may make an offer or make a full RFP request.

Non-competing/continuation proposals

Continuation proposals are common in multi-year projects or ones in which both parties may have agreed to certain conditions governing how the project proceeds.

With a continuation proposal, the goal isn’t to pitch your services but rather to keep the client up to date on the project, inform them of any metrics they need to know or that may be part of the scope of work and get their formal approval to continue with the project.

Competing/renewal proposals

Renewal proposals are similar to continuation proposals, but instead of being created in the middle of a project, a renewal project proposal is generated once a project or contract has ended. They’re also called competing proposals because the vendor will need to make their case as to why the project or contract should be renewed .

It may be wise to approach these types of proposals as you might an unsolicited one, but the benefit to the vendor is that (if the project has been a success), they will have past results with that specific client to showcase in their new proposal.

The content of project proposals will vary depending on the industry and the type of proposal. For example, while solicited, unsolicited and pre-proposals will typically include a budget that is negotiable, a continuation proposal’s budget has likely already been set. That said, here are the typical contents of a project proposal:

• Summary : An executive summary or project background is typically the first section of a project proposal. Most vendors use this as an opportunity to thank the hiring company for the opportunity, as well as summarizing what the client is about to see through the remainder of the proposal.

This template shows a complete executive summary for a product launch, which can be longer than a typical executive brief or project background in your proposal — something to keep in mind:

• Objective : An explanation of what needs to be done or what problem can be solved if the hiring party accepts the proposal.

• Solution : An explanation of what the vendor would do to solve the problem or how they would approach completing the needed task.

• Scope of work : A detailed description of what exactly would be done, when and how much it would cost. This section may also need to include legal information, though in most cases, contracts are separate from project proposals.

Here’s an example of how you can write down the scope of work for your proposed project:

Call to action : The final section of your project proposal (assuming there are no appendices) should let the hiring party know what to do next. Include a place for them to sign the document to show their acceptance, as well as contact information in case they have further questions. To make the proposal legally binding, you can send it to your client via a free eSignature software such as Papersign  and collect their signature in a compliant manner.

• Appendix : Appendices in project proposals could include information that didn’t fit within the client’s requirements or that helps to further explain information in the main part of the document. This section is optional.

Project proposal FAQs

What is the difference between project proposals and project charters.

The difference between both is that project proposals serve to present a project’s goals and approach for approval. On the contrary, project charters officially authorize the project, defining roles, responsibilities and initial objectives.

What is the difference between project proposals and business cases?

Project proposals focus on securing approval by presenting a project idea and its feasibility. On the other hand, a business case provides a more comprehensive analysis, including financial aspects and long-term strategic impact, aiding stakeholders in making informed decisions.

What is the difference between project proposals and project plans?

Project proposals aim to gain approval by detailing the project’s purpose and scope, whereas project plans are comprehensive documents specifying tasks, timelines and resources necessary for successful project execution.

Highlight your products effectively with Venngage’s professional project proposal templates

Letting a potential customer know what you’re capable of is a critical tool in many fields, and project proposals can highlight your company in a way few other documents can.

Start with one of these templates or create your project proposal from scratch. Whether your company has just gotten an RFP or you want to land that big fish in your industry, Venngage makes it simple to create an effective project proposal without becoming overwhelmed. It’s free to get started.

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

Popular Insights:

Best Project Management Software

Mind Mapping Software

Project Proposal Templates and Examples

Share this Article:

Our content and product recommendations are editorially independent. We may make money when you click links to our partners. Learn more in our  Editorial & Advertising Policy .

Before your team can take action and start working towards project goals, you need a project proposal to highlight the value of your project, outline what you hope to achieve, and secure stakeholder buy-in.

Read on to learn about project proposal templates, their importance, how to create one, and even DOWNLOAD your FREE project proposal template.

Featured Partners

{{ POSITION }}. {{ TITLE }}

What is a Project Proposal?

A project proposal is a written document outlining a project’s details and essential information, such as the timeline, budget, scope, objectives, and goals. Beyond just providing project details, the project proposal should paint a clear picture of the project, its’ importance, and why stakeholders should buy in. 

Why is a Project Proposal Important?

The project proposal is the cornerstone of the pre-project process and it is a prerequisite to beginning project work. During the pre-project phase, the project proposal serves as a vessel, translating ideas about the project into a concrete plan that’s easily relayed to stakeholders. However, once stakeholder buy-in is secured, the project proposal continues to serve as a valuable resource for the project team, by laying the framework for other essential documents, such as the project charter and business case. 

How is a Project Proposal Different from Other Documents? 

While project proposals are often confused with project charters, they are distinctly different. The project proposal is drafted and presented to key stakeholders before the project lifecycle ever begins. The project charter includes many of the same components as a project proposal, including the expected timeline, budget, stakeholders, scope, and potential risks, but it’s delivered after stakeholder approval to start the project is secured. Project proposals are also commonly confused with project proposals because of their close association with each other, yet, business cases, similar to project charters, are drafted after the project lifecycle has begun. 

Parts of a Project Proposal

The presentation and delivery of a project proposal may vary based on the type of proposal, but overall, it should include a few universal components that speak to crucial questions about the project itself, such as:

Introduction

The introduction of your project proposal provides a quick overview of the project without going into granular detail. While this portion of the proposal is usually under 500 words, it should provide a general roadmap of what you plan to accomplish with some context about the project itself. 

The Problem

The problem portion of your project proposal, also considered the background phase, should detail what problem your project aims to solve while highlighting the significance of this project in comparison to your organization’s unique goals and history. 

The Solution

The solution phase is the time to roll out the details of your project, the advantages that it will bring your organization, and how you plan to make the project successful. Be sure to make clear connections between your project solution and existing company pain points, while highlighting how your project can address them. As you outline the advantages of the project, also include details about potential risks and mitigation strategies. 

Deliverables & Goals

The deliverables and goals segment should clearly outline the SMART goals you have set in place to accomplish key project goals, as well as how those goals relate back to organizational needs. Now is the time to also outline key deliverables, as well as the tentative timeline for them to be delivered.

When it comes to project planning, resource management is an essential part of the process. You’ll need to consider a wide variety of resource types: from team members to external contractors, tangible resources (such as software), and financial resources. During this portion of the proposal, you should outline a budget for the project while detailing the resources you will require. 

Closing Remarks

The closing remarks section should quickly summarize the information you’ve presented while tying up any loose ends. Consider that stakeholders will likely have follow-up questions, which you should be prepared to answer. 

Types of Project Proposals

There are numerous types of project proposals based on their intended use:

Solicited project proposals are sent in response to a request for a proposal document sent expressing interest in a project or initiative. This type of project proposal is often used to compare proposals from multiple vendors who are both under consideration for a job, which is common in bid-focused industries such as construction. 

Unsolicited

Unsolicited project proposals allow you to bring a new idea to the table to solve a company problem or optimize an existing process. While this type of proposal is not asked for, it gives you a chance to advocate for a new project that might have otherwise been overlooked. 

An informal project proposal is a simple outline of a project that does not follow the formal format. Informal proposals can come in a variety of formats but ultimately need to be much more succinct than a formal proposal, conveying only the essential details and getting to the point quickly.

A project renewal proposal is common in a circumstance where a project needs to restart again. This type of proposal is typically used to convey the success of a previous project and highlight why similar results can be achieved if a renewal is granted. 

Continuation

A project continuation proposal, similar to a project renewal proposal, is sent to request additional time or resources to prolong the project. For example, if a project needs additional resources to be completed, a continuation is the best choice of proposal. 

How to Write a Project Proposal 

• Understand the Problem

In order to write a proper proposal, you need to highlight your understanding of the problem and how the project addresses those problems. 

• Flush Out the Solution & Endgoals

When writing a proposal, it’s helpful to reverse engineer your thinking to identify your end goals first, working backward to create a plan for making those goals possible. 

• Outline Your Deliverables 

Create a comprehensive list of deliverables that you expect to deliver, considering what order they will need to be delivered in. This stage can also help you flush out task assignments and deadlines as you move into the action phase of the project after stakeholders give the green light. 

• Consider Any Obstacles or Challenges

Don’t get so caught up in the positives of your project that you forget to consider any risks, obstacles, or challenges you may encounter. 

• Create a Plan for Tackling the Project (Schedule/Budget/Etc)

While the plan itself will likely change after the proposal phase, you need to present a rough idea of the schedule, budget, resources needed, and for larger projects, the phases your project will follow. 

• Polish It Up 

After you’ve drafted your proposal, take the time to step away from it and come back later with fresh eyes to edit. Polish it up by adding in any final details, reformatting any hard-to-read sections, and considering questions that stakeholders may have.

Download Your FREE All-In-One Project Proposal Template

Featured partners: project management software, {{ title }}, what are some top tips for writing a project proposal.

• Work better together: Whenever possible, having a second set of hands (and eyes) on deck to make brainstorming, drafting, and editing the proposal easier is ideal. 
• Plan ahead of time: The last thing you want to do when drafting a project proposal is to procrastinate. Plan ahead to ensure that you have enough time to properly draft and edit your proposal without being under a time crunch. 
• Don’t overanalyze: While it’s important to compile a credible and thoughtful proposal, know that details are subject to change if approval is given.

What are some commonly asked questions when presenting a proposal?

While specific questions will vary based on project specifics and industry, there are a few common questions you should expect, for example:

• How will this project affect the status quo? (Considering the current team workload, resource budgeting, and company pain points)
• How will this project improve our organization?
• What will success look like in the context of this project?

How can I decide what project proposal format is best for my team?

The most important factor in deciding which project proposal format is the intention behind your proposal. If you’re looking to extend an existing project, for example, a project continuation proposal is the best fit. However, contemplating a formal vs informal proposal, for example, can be a harder choice. 

Ultimately, the best way to decide is to consider your unique situation while taking into account project proposals that have had success previously. For example, if your organization prefers a more informal approach, then a less formal proposal might be the best fit.

Join our newsletter

Subscribe to Project Management Insider for best practices, reviews and resources.

By clicking the button you agree of the privacy policy

You should also read

Essential Project Management Guidelines & Rules to Follow

5 Ethical Issues in Project Management & How to Handle Them

Senior Project Manager Job Description and Responsibilities

Get the Newsletter

You might also like.

Vertical vs Horizontal Project Management

How to Delegate for Project Management: Step-by-Step Guide

Creating Project Timelines: Step-by-Step Guide for 2024

• Privacy Policy

Home » How To Write A Proposal – Step By Step Guide [With Template]

How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

• Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
• Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

• Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
• Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

• Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
• Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
• Background/Context: Offer relevant background information and context to help the readers understand the situation.
• Objectives/Goals: Clearly state the objectives or goals of your proposal.
• Methodology/Approach: Describe the approach or methodology you will use to address the problem.
• Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
• Budget/Resources: Specify the financial and other resources required to implement your proposal.
• Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
• Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

• Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
• Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
• Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
• State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
• Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
• Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
• Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
• Recap the main points: Summarize the key points you’ve discussed in the proposal.
• Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
• Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

• Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
• Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
• Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

• Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
• Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

• Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
• Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
• Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
• Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
• Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

• Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

• Make any final revisions based on the feedback received.
• Ensure that all required sections, attachments, and documentation are included.
• Double-check for any formatting, grammar, or spelling errors.
• Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

• Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

•  Provide a concise overview of your proposal, highlighting the key points and objectives.
• Summarize the problem, proposed solution, and anticipated benefits.
• Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

• State the problem or issue you are addressing and its significance.
• Provide background information to help the reader understand the context and importance of the problem.
• Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

• Describe the problem in detail, highlighting its impact and consequences.
• Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

• Explain your proposed solution or project in a clear and detailed manner.
• Describe how your solution addresses the problem and why it is the most effective approach.
• Include information on the methods, strategies, or activities you will undertake to implement your solution.
• Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

• Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
• Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
• Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

• Explain how you will measure the success or effectiveness of your proposal.
• Identify specific metrics, indicators, or evaluation methods that will be used.
• Describe how you will track progress, gather feedback, and make adjustments as needed.
• Present a detailed budget that outlines the financial resources required for your proposal.
• Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
• Provide a justification for each item in the budget.

9. Conclusion:

•  Summarize the main points of your proposal.
•  Reiterate the benefits and positive outcomes of implementing your proposal.
• Emphasize the value and impact it will have on the organization or community.

10. Appendices:

• Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
•  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

How To Write A Research Proposal – Step-by-Step...

Proposal – Types, Examples, and Writing Guide

Research Proposal – Types, Template and Example

How to choose an Appropriate Method for Research?

Grant Proposal – Example, Template and Guide

Business Proposal – Templates, Examples and Guide

Sandeep Kashyap

How to write a perfect project proposal in 2024?

Introduction

The primary purpose of writing a project proposal is to secure funding, gain approval, or secure resources from the most important stakeholders of a project. 

For that, you need to explain the following in simple terms in a project proposal:

• What do you want to do and what are your goals for the project? 
• How are you going to achieve your goals? 
• How are stakeholders going to benefit from the project?
• What do you want from stakeholders?
• How are you going to use the money and resources granted by stakeholders? 

In this post, we will learn about all these about writing a perfect project proposal in 2024. We will look at different types of project proposals, a project proposal template, and a real-world example of a project proposal.  

What is a project proposal? 

A project proposal is a project management document that outlines a project’s objectives, timeline, budget, goals, and requirements. 

It is primarily written for stakeholders to secure funding, gain approval, and secure resources. However, other types of project proposals are also sent to win projects from clients.   

A project manager should have a good understanding of the project and its key stakeholders for writing an effective project proposal. It is because a manager needs to get into the heads of the project’s stakeholders to understand what they expect from a project and write an effective project proposal accordingly to ensure buy-in for the project.

Benefits of writing a strong project proposal

Writing a strong project proposal offers a surprising number of benefits beyond simply securing funding or approval. Here are five key benefits of writing an effective project proposal:

• Clearly defines the project to increase the chances of success  
• Makes it easy for stakeholders to mutually understand the project 
• Ensures everyone involved is on the same page about goals, roles, and expectations
• Helps identify potential roadblocks early for proactive planning of solutions  
• It can attract funding, and talent, and even serve as a marketing tool

Difference between a project proposal, a project charter, and a project plan

It is important to note that a project proposal is different from a project charter and project plan. Let’s understand the difference between these terms.     

Project proposal vs. project charter 

A project charter is a formal document that outlines the project’s goals, objectives , and resource requirements for a shared understanding of the team. It can’t be created until the project proposal is approved. Whereas a project proposal is written during the initiation phase.

Project proposal vs. project plan  

A project plan is a detailed guide that provides step-by-step instructions for executing, monitoring, and managing the approved project. It is created during the planning stage after the project charter and project scope is defined. Whereas, a project proposal is a persuasive tool for securing project approval and resources.

Read more: Project management plan – everything you need to know about

Project proposal types 

Project proposals are of six different types. Each has a different goal. A manager may have to write a project proposal for external and internal stakeholders to run a project successfully. Therefore, it is important to know about the different types of project proposals.

1. Solicited project proposal 

A solicited project proposal is sent in response to a request for proposal (RFP). RFP is a document sent by a company to vendors to seek out resources required for a project. It includes the details of the scope of the work and the payment company pays for the resources. 

RFP is sent to many vendors. Thus, while writing a solicited project proposal, you need to keep in mind that you may be competing against other vendors to secure a project. Thus, you need to keep your tone persuasive.

2. Unsolicited project proposal 

This type of proposal is sent without having received a request for a proposal (RFP). A company has not sent a request for proposal to vendors but you know that the company is seeking resources from third-party vendors. You may or may not be competing against the other vendors in this type of proposal.

3. Informal project proposal

It is a type of project proposal that is created when a client makes an informal request for a project proposal from vendors. It means there is no formal RFP. Thus, the rules for writing a project proposal are less concrete. You can follow any format that can secure you a project.   

4. Renewal project proposal

A project manager writes this type of proposal to existing clients to extend their services to the client. In this type of proposal, you focus on highlighting past achievements to secure a renewal for the future.

5. Continuation project proposal 

The purpose of the continuation project proposal is to inform the client that the project is beginning and communicate the progress. You are not persuading the client with this type of proposal.   

6. Supplemental project proposal

As the name suggests, this type of proposal is sent to the stakeholders who are already involved in a project to secure additional resources. The purpose is to convince the client to invest additional resources during the project execution phase.

How to write a winning project proposal?

You need to include certain elements in the project proposal to make sure it is good. Have a look at the steps to learn how to format a project proposal. 

A. Pre-writing stage

The pre-writing stage is crucial for creating a compelling and successful project proposal. Here’s a breakdown of the key steps involved:

1. Understanding the audience 

The first step is to identify decision-makers and understand the mindset of the audience for which you are writing a proposal. Thoroughly research the client’s needs, goals, and expectations. This includes understanding their industry, current challenges, and past projects. 

Determine who will be reviewing and approving the proposal. This will help you adjust the tone, level of detail, and overall focus to cater to their expertise and interests. Tailor your proposal to directly address their specific concerns and priorities.

2. Project requirements gathering 

To create an effective project proposal that has a higher chance of getting accepted, gather the project requirements. Usually, it is mentioned in the Request for Proposal (RFP) where specific requirements, evaluation criteria, submission deadlines, and any other instructions are provided. 

If there is no RFP, schedule meetings or interviews with key stakeholders to gain a deeper understanding of the project requirements. This allows you to ask clarifying questions, gather feedback, and ensure your proposal aligns perfectly with their expectations. 

3. Team brainstorming

Writing a project proposal is teamwork. Involve your team in brainstorming sessions to make a strong proposal. When a team is involved, it diversifies perspectives and expertise, leading to a more comprehensive and well-rounded proposal. Discuss the project goals, potential solutions, and resource needs with your team. Refine the proposal concept based on the collective knowledge and ensure everyone is aligned on the final approach.

B. Writing the proposal

1. start with writing an executive summary .

An executive summary is a concise overview of what a project is all about. It talks about the most important details or information of the project. 

It primarily talks about the problem a project will solve, the solution a project will provide, and the benefits stakeholders will get from investing in this project. 

It is important to keep in mind to explain these items briefly as you are going to explain the problem and solution in detail later in your proposal.     

The purpose of writing an executive summary is to pique the interest of the stakeholders in a project. It is like the elevator pitch of an entrepreneur whose purpose is to attract the stakeholders for further discussion.

2. Explain the problem in the project background

The project background is a one-page section that focuses on highlighting the opportunity by talking about the project problems you are going to solve. It talks about the problem and its history such as statistics, references, and start date. 

It discusses what has been done so far to solve the problem by others or earlier projects. What is the current state of the problem, and how your project will focus on solving it? 

This section indicates the opportunity and the next section of vision explains how you are going to seize the opportunity.       

3. Project vision and solution

Project vision is the section where you present the solution to the problem. Vision statement defines your vision for the project, the solution you are going to work on, and how it will solve the problems. 

This section tells what goals and objectives you are going to achieve from the project. Thus, it also acts as a north star or success criterion for your project. 

Now, stakeholders know what a project is all about; the problems, the solution, and the objectives. And they are interested to know how you will achieve the proposed objectives of a project. 

The next sections of a project proposal talk about the project approach, scope, deliverables, milestones, budget, resources, and timeline.  

Read more: Project objectives: learn how to write them for business growth

4. Project scope and deliverables

This section describes all the work items you need to work on a project. It involves breaking a large project into small tasks so that stakeholders can easily understand the project scope.

 It also includes describing key milestones and project deliverables during the execution phase of your project life cycle. 

The purpose is to provide stakeholders with enough information to make decisions about funding and resources.    

5. Project timeline

Project stakeholders have a clear idea about the scope of the project. But the very next question that comes to stakeholders’ minds is how much time a project will take to complete. 

You need to propose an estimated timeline for the project describing when the key deliverables and milestones will be delivered and achieved.

6. Project methodology

With every project, the risks of cost, scope, time, and quality are associated. Thus, you need an effective project management approach to manage these risks.

In this section, you explain to stakeholders about the project approach you are going to use for project management . It includes defining project management methodology, tools, and governance for your project.

79% of teams worldwide use digital collaboration tools . The choice of your project management tool is going to influence how the project will be planned, executed, and managed and its potential risks are identified and mitigated successfully. 

ProofHub is an all-in-one project management and team collaboration software that provides you with a centralized platform to collaborate with a team on a project proposal. 

ProofHub strengthens your project proposal’s “Implementation Plan” by providing a platform to meticulously define tasks, assign roles, and track progress . Its work plan section allows for a detailed breakdown of the project with clear task dependencies and time estimates, visualized through a Gantt chart .

Team members can be assigned to specific tasks, ensuring accountability, while resource allocation demonstrates a well-planned approach. 

Real-time progress updates, collaborative discussions within tasks, and reporting capabilities showcase transparency and proactive management.

By incorporating ProofHub, your proposal presents a clear picture of efficient execution, giving the reader confidence in your ability to deliver the project successfully.

Learn more about ProofHub’s collaboration capabilities !

7. Project resource requirements

Project resource requirements talk about the resources you need to complete your project which includes materials, human resources, and technology. It is a key section that is crucial for the success of the project because every project needs resources to convert a plan into action.          

This section of the project proposal briefly describes the project resources you need for the project and how you are going to utilize these resources. 

It does not explain the nitty gritty details of resource allocation. But, it gives a fair idea of why you need specific resources for your project and how these will be utilized. 

Read more: 2024 guide to project resource management: processes, challenges & tools

8. Estimate project costs and budget

Project resources come at a price. Thus, in this section, you will define the project costs and create a project budget. It is the responsibility of a project manager to write this section in such a way that it covers all the project expenses. 

At the same time, it also provides the opportunity for stakeholders to jump in and help you mitigate unexpected costs.  

It also includes estimating project costs everything from the cost of project technology to team salaries and materials.

9. Closing statement 

At this point of a project proposal, stakeholders have complete information about the project: scope, cost, time, objectives, and impact. You just have to briefly summarize the problem your project addresses and remind stakeholders about the benefits they will get from this project. 

You can use cost-benefit analysis to demonstrate why your project is profitable. Thus, in this section, you wrap up your project proposal with a persuasive and confident conclusion to convince stakeholders to close the deal. 

I hope these steps help you write a winning project proposal. Now, let’s have a look at some practical tips from experts to write a winning proposal.

Additional tips to write a perfect project proposal

Here are the five practical project proposal tips for writing a proposal:

• Clarity and conciseness: Do not use jargon or make your proposal overly complex. Keep it simple so that project sponsors can understand it easily.    
• Strong value proposition: You want your project proposal to be accepted. Give strong emphasis on the benefits of your project and how it addresses the existing problems.
• Compelling visuals: Make your proposal compelling so that project sponsors read it. If it is not persuasive and visually interesting, project sponsors may not read it.  
• Proofreading and editing: Do not make silly grammatical mistakes and fact check and proofread your proposal. Wherever required provide statistics to back your claims.  
• Use collaboration tools: A project proposal involves explaining about project scope, cost, time, and resources. Use a project management tool like ProofHub to create a plan and collaborate with a team to create an effective project proposal.

Project proposal examples 

A project proposal in project management is primarily sent to the stakeholders to secure funding, gain approvals, and request resources from stakeholders.        

Here is a real-world example to get an idea of how to write a proposal for a project:

Project Proposal: Implementation of a CRM System to manage company customers, prospects, and leads 

1. Executive 

The Customer Success Manager at XYZ Corporation is proposing the implementation of a new Customer Relationship Management (CRM) system. 

Currently, the company is using a legacy system that makes it difficult to manage data and ensure the alignment between the sales and marketing teams. It results in poor customer service to the customer and missed opportunities. 

The new CRM system streamlines the company’s customer interactions, improves data management, and enhances overall customer satisfaction. 

This results in enhanced customer relationships, improved operational efficiency, and increased business growth.  

2. Background 

• Lack of centralized data management system
• Lack of alignment between marketing and sales departments
• Not able to provide exceptional customer experience due to operational inefficiencies

3. Vision 

• Implementing CRM to improve customer data management by centralizing all customer information into a single database
• Enhance communication and collaboration among sales, marketing, and customer service teams
• Increase customer satisfaction and retention through personalized and timely interaction

4. Project scope

• Researching and selecting a suitable CRM solution based on the specific needs and requirements of XYZ Corporation.
• Customizing the CRM system to align with the company’s business processes and workflows.
• Migrating existing customer data from legacy systems into the new CRM platform.
• Phase 1: Research and Selection (1 week)
• Phase 2: Customization and Configuration (2 weeks)
• Phase 3: Data Migration (1 week)
• Phase 4: Training and Adoption (2 weeks)
• Phase 5: Go-Live and Deployment (2 weeks)

5. Project management approach  

Hybrid project management : Waterfall during the planning of each phase of the project and Agile during the implementation of the CRM.

6. Project resource and budget  

The estimated budget for the CRM implementation project is $50,000, including software licensing fees, customization costs, training expenses, and implementation services.

7. Project risks and mitigation

• Potential resistance from employees toward adopting new technology 
• Integration challenges with existing systems and applications: 

Mitigation:

• Addressed through providing training sessions for employees to ensure hassle-free adoption of the CRM system.
• Managed through careful planning and coordination with IT vendors and stakeholders.

8. Conclusion

The implementation of a CRM system for XYZ Corporation enhances customer relationships, improves operational efficiency, and drives business growth. We seek approval from the executive management team to proceed with the implementation of the CRM system as outlined in this proposal.

Project management proposal template

Trying to manage a project without project management is like trying to play a football game without a game plan. – Karen Tate

A project management proposal template provides the framework and detailed proposal outlining to create a project proposal. It outlines the sections you need to include in a project proposal and the instructions in each section. By following the instructions in the template, you know how to make a project proposal, customized to your business needs.

Here is the project management proposal template: 

1. Executive Summary 

In this section, you will summarize the complete project proposal and add the most important details of the project. 

Outline the following details in brief in the executive summary:

• Project background and vision
• Project goals and deliverables
• Project budget, timeframe, resource, and success criteria      

2. Project Background 

In this section, you will talk about the problem a project is going to solve or the business opportunity a project intends to grab. Explain it in-depth because it forms the basis of the project.

Here is what you need to include:

• Project history and stats of similar projects  
• The basis upon which the project is created

3. Project vision   

This section includes the project vision statement. You explain the solution to the project problem and define the goals of the project. 

Here is what you need to do:

• Write a project vision
• Present a solution       
• Write the SMART goals you want to achieve

4. Project plan

It includes multiple sections as below:

4.1 Project scope and deliverables  

Project scope defines all the work you need to do to complete the project.

Project deliverable is something that is of the end-user or customer value.

4.2 Project timeline 

Every project has a start and an end date. Similarly, there is a timeframe for each task and deliverable.

4.3 Project approach 

Every project follows an approach to project management and uses project management tools. For example, construction projects follow the Waterfall methodology whereas software development projects follow the Agile methodology.

4.4 Project risks

A project risk is something that can impact the cost, time, and scope of the project.

List here all the project risks, likelihood, impact, mitigation plan, and risk owners in a table.

4.5 Project resource requirements

Project sponsors need to know about the details of the resources required to approve the budget for the Project Proposal. 

Define the project resource requirements here in the table: 

• Technology requirements 
• Human resources requirements
• Material requirements    

4.6 Project estimated cost and return on investment  

A project sponsor wants to know the project costs and return on investments.

4.7 Project ownership and communication plan   

This section includes the details of the key stakeholders of the project. 

• Project sponsor: who owns the project 
• Project customer: who the project is being delivered to
• Manager: who is responsible for managing the project and informing the status to stakeholders  

5. Call to action 

In this section, provide your contact details for the client to get in touch with any questions or allow the project sponsor to authorize the project if they are happy with the project proposal.

It is important to keep in mind the above-mentioned are the standard sections that are included in most project proposals. If you want to add some other elements to your project proposal, you can add the sections as per your needs to format a project proposal.

Create a winning project proposal with the right tool

A good project proposal convinces stakeholders why the project should be carried out. It should clearly describe project problems, project objectives, benefits for stakeholders, your requirements from stakeholders, and how you will utilize the secured resources. You need to have a good understanding of the project and project sponsors and stakeholders before writing a project proposal.   

To create an effective project proposal, you need cross-collaboration between departments to gather key details and project management software to plan a project.    

That’s where a feature-rich project management software, ProofHub, comes into play. It helps you with team collaboration and project planning for the project proposal. You can create a project plan using a Gantt chart , create tasks using task management software , and collaborate with the team using chat and a centralized file-sharing system .

Organize, manage, and collaborate seamlessly with ProofHub – All-in-one solution for projects, tasks, and teams

Related articles

• How to manage projects with a tool like ProofHub
• 10 Common project management challenges (and How to solve them)
• Project objectives: learn how to write them for business growth
• The 11 best project management software for your team

How long should a project proposal be?

A project proposal should not be too long. Ideally, a project proposal should take 1-2 pages but it also depends on the complexity of the project and the format you choose.

What section of a proposal presents a list of project costs?

Project costs are briefly covered in the Project Cost section. However, it depends on the template you choose. The detailed breakdown of the project costs is attached with the project proposal in the reference document.

What section of a proposal identifies the key issues and discusses the project goals?

Project background and project vision are the sections that talk about the key issues and project goals. However, it is explained in brief in the executive summary also.

• Share on LinkedIn
• Email this Page
• Share on Facebook
• Share on WhatsApp

Try ProofHub, our powerful project management and team collaboration software, for free !

 No per user fee.    No credit card required.    Cancel anytime.

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• Starting the research process
• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. & George, T. (2023, November 21). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved August 29, 2024, from https://www.scribbr.com/research-process/research-proposal/

Is this article helpful?

Shona McCombes

Other students also liked, how to write a problem statement | guide & examples, writing strong research questions | criteria & examples, how to write a literature review | guide, examples, & templates, "i thought ai proofreading was useless but..".

I've been using Scribbr for years now and I know it's a service that won't disappoint. It does a good job spotting mistakes”

• Essay Editor

How to Write a Methodology in a Research Proposal

In academic research, crafting a solid methodology is crucial, acting as the foundation for a reliable study structure. It provides the framework that guides the investigation towards addressing research questions and achieving study objectives. Understanding ‘What is methodology in research?’, the components it entails, its efficient organization, and the essential steps required, is vital for aspiring academics.

This comprehensive guide explores the intricacies of accurately generating a methods section in a research proposal. It includes examples, insights, and strategies meticulously drawn from reputable academic sources, experienced instructors, and educational platforms.

What is a Research Proposal Methodology?

The thought-provoking part – methodology in a research paper – acts as a guide that describes the methods of analysis, research instruments, and procedures utilized to conduct the investigation. It delineates the survey design, analysis techniques, data retrieval methods, and ethics-related concerns, crucial for carrying out the investigation. Let's say that in a qualitative survey exploring the influence of social media on mental well-being, the approach section would elucidate how data is compiled through participant interviews or assessments and examined using thematic analysis.

Struggling with ‘how to write a research proposal’? Explore how our AI-powered Aithor Text Generator Assistant transforms the process, seamlessly generating content, reviewing errors, and providing suggestions for ideas and citations. Enhance your work’s proposal effortlessly with our comprehensive tool.

The Structure of the Research Proposal Methodology

In generating a research proposal, the written part for methodology serves as a pivotal element that charts the course of the investigation, delineating the stages and strategies to be employed. Let’s delve into essential elements to feature in this section.

1.  Research Design: Begin by elucidating the overall academic design of your survey, whether it's a quantitative, qualitative method, or mixed. Let’s say, a quantitative investigation may employ surveys with closed-ended queries to compile numerical data. 

2.  Data Retrieval Methods: Delineate the specific approaches employed to compile data, comprising observations, experiments, interviews, or previously collected material – secondary data analysis. Each method must be justified based on its suitability for addressing the investigation queries.

3.  Sampling Strategy: Describe the way survey participants or data samples are selected, ensuring representativeness, and minimizing bias. As an example, a random sampling method may select partakers from the population.

4.  Data Analysis Techniques: Detail the analytical tools and tactics you will use to scrutinize the compiled data. This can involve various methods such as content analysis, thematic exploration, statistical evaluation, or discourse examination, based on the research queries and the data type.

5.  Ethical Concerns: Consider ethical issues like informed consent, privacy-related concerns, confidentiality, and potential threats to participants. Abiding by ethical guidelines is pivotal for upholding investigation trustworthiness.

Largely, the research design outlines how the inquiry will proceed and guarantees precision and dependability in achieving its objectives.  

How to Write a Methodology Section for Research Proposals: The Essential Steps

Creating a well-planned methods section is essential for precisely managing your investigation. Curious about how to write a methodology section? Begin by clearly defining your investigation issue and the hypothesis to set a robust foundation for your inquiry.

Step 1: Specify a Problem Statement and a Strong Hypothesis

Firstly, state the investigation problem, or query that your work aims to address. Here’s a sample: "The study intends to explore the correlation between youngsters' use of social media and their resulting mental well-being."

Express a strong hypothesis that predicts the expected connection between variables. For instance, "It is hypothesized that greater social site usage linked negatively to self-reported mental health records."

Step 2: Define Your Methodological Approach

Select an appropriate methodological approach depending on your investigation design from techniques named qualitative, quantitative, or mixed.

Validate your preference of approach by explaining its suitability for addressing the queries and aims. To illustrate, "A qualitative method is selected to analyze participants' lived experiences and views regarding social media usage and psychological health."

Step 3: Outline Data Collection Methods

Detail the approaches used to gather data, comprising the tools utilized.

For example, "Semi-structured interviews will be conducted to gather rich qualitative records on participants' experiences with social media platforms."

Discuss any pilot testing or validation procedures conducted for the data retrieval mechanisms.

Step 4: Detail Data Analysis Procedures

Specify the analytical methods employed to assess the gathered data. For instance, "Thematic analysis will be utilized to uncover recurring patterns and themes in the interview transcripts concerning the usage of social media impact and mental condition outcomes."

Examine how data saturation or triangulation will be achieved to establish credibility for the investigation findings.

Step 5: Address Ethical Concerns

Offer a comprehensive overview of the ethical concerns in the inquiry, comprising safeguarding participants' privacy, attaining informed consent, and addressing potential risks.

Detail any ethical approvals or permissions obtained from relevant committees that oversee investigation like ethics panels or IRBs – institution-focused review boards.

Briefly, addressing ethical concerns and obtaining necessary approvals are critical steps in safeguarding the credibility of your inquiry outcomes. Also, stay updated on the methodology outline format to make sure your analysis proposal aligns with current standards and best practices. By precisely detailing your methodology ethics and practices, you contribute significantly to advancing expertise in your domain.

Tips on Improving Your Methodology Section - Strategies and Examples

How can you guarantee that your procedures section is succinct, coherent, and easily comprehensible? Below, we provide actionable steps to guide you in constructing a methodology that elevates the clarity of your writing.

1.  Clarity and Precision: Check and refine your methods section for conciseness, clarity, and lack of ambiguity. Use straightforward language and avoid words or phrases like jargon or technical terms that may hinder reader understanding.

2.  Justification: Justify every methodology-based selection by explaining its rationale and relevance to your investigation objectives. For example, "The use of purposive sampling ensures the inclusion of participants with diverse experiences related to social media usage."

3.  Transparency: Be sufficiently transparent about any limitations or constraints in this part, be it data collection challenges or sample size limitations. This enhances the trustworthiness of your work.

4.  Validation: Discuss any validation or reliability checks conducted for your data retrieval instruments or analytical procedures. Verification improves the reliability and authenticity of your findings.

5.  Peer Review: Consider obtaining feedback from researchers who are knowledgeable about study methodology to review, enhance, and polish your methodology section. Peer review acts as a helping tool to detect potential weaknesses or areas needing enhancement.

Prioritize justification, transparency, validation, and peer feedback to increase the validity and integrity of your methodology. These elements significantly contribute to the progression of knowledge in your academic field.

Final Thoughts

To wrap up, comprehending how to write a methodology section in a study proposal and eventually mastering this art is essential for carrying out impactful and rigorous studies. By following the ethical guidelines and outlined steps, and carefully organizing your methods section, you elevate the quality and credibility of your investigation. A well-designed methodology supports both your inquiry's execution and the advancement of expertise in your field. Best of luck with your research!

Related articles

Top 10 use cases for ai writers.

Writing is changing a lot because of AI. But don't worry — AI won't take human writers' jobs. It's a tool that can make our work easier and help us write better. When we use AI along with our own skills, we can create good content faster and better. AI can help with many parts of writing, from coming up with ideas to fixing the final version. Let's look at the top 10 ways how to use AI for content creation and how it can make your writing better. What Is AI Content Writing? AI content writin ...

What is Citation and Why Should You Cite the Sources When Writing Content

When we write something for school, work, or just for fun, we often use ideas and facts from other places. This makes us ask: what is a citation in writing? Let's find out what this means and why it's really important when we write. What is Citation? Citation in research refers to the practice of telling your readers where you got your information, ideas, or exact words from. It's like showing them the path to the original information you used in your writing. When you cite something, you us ...

Can Plagiarism Be Detected on PDF?

Plagiarism has been a challenge for a long time in writing. It's easy to find information online, which might make some people use it without saying where it came from. But plagiarism isn't just taking someone else's words. Sometimes, we might do it by accident or even use our own old work without mentioning it. When people plagiarize, they can get into serious trouble. They might lose others' trust or even face legal problems. Luckily, we now have tools to detect plagiarism. But what about PDF ...

How to Write a Dialogue in an Essay: Useful Tips

A correct usage of dialogues in essays may seem quite difficult at first sight. Still there are special issues, for instance, narrative or descriptive papers, where this literary technique will be a good helper in depicting anyone's character. How to add dialogues to the work? How to format them correctly? Let's discuss all relevant matters to master putting conversation episodes into academic essays. Essay Dialogue: Definition & Purpose A dialogue is a literary technique for presenting a con ...

Plagiarism: 7 Types in Detail

Your professor says that it is necessary to avoid plagiarism when writing a research paper, essay, or any project based on the works of other people, so to say, any reference source. But what does plagiarism mean? What types of it exist? And how to formulate the material to get rid of potential bad consequences while rendering original texts? Today we try to answer these very questions. Plagiarism: Aspect in Brief Plagiarism is considered to be a serious breach, able to spoil your successful ...

Paraphrasing vs Plagiarism: Do They Really Differ?

Academic assignments require much knowledge and skill. One of the most important points is rendering and interpreting material one has ever studied. A person should avoid presenting word-for-word plagiarism but express his or her thoughts and ideas as much as possible. However, every fine research is certain to be based on the previous issues, data given, or concepts suggested. And here it's high time to differentiate plagiarism and paraphrasing, to realize its peculiarities and cases of usage. ...

What Is Self-Plagiarism & How To Avoid It

Have you ever thought about whether using your own work again could be seen as copying? It might seem strange, but self-plagiarism is a real issue in school and work writing. Let's look at what this means and learn how to avoid self-plagiarism so your work stays original and ethical. What is self-plagiarism? Self-plagiarism, also called auto-plagiarism or duplicate plagiarism, happens when a writer uses parts of their old work without saying where it came from. This isn't just about copying w ...

How To Write Essays Faster Using AI?

Creating various topical texts is an obligatory assignment during studies. For a majority of students, it seems like a real headache. It is quite difficult to write a smooth and complex work, meeting all the professors' requirements. However, thanks to modern technologies there appeared a good way of getting a decent project – using AI to write essays. We'd like to acquaint you with Aithor, an effective tool of this kind, able to perform fine and elaborated texts, and, of course, inspiration, i ...