marketing strategies case study pdf

28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

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There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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Marketing case study 101 (plus tips, examples, and templates)

Summary/Overview

If you’re familiar with content lines like, “See how our fancy new app saved Sarah 10 hours a week doing payroll,” you’ve encountered a marketing case study. That’s because case studies are one of the most powerful marketing tools, showcasing real-world applications and customer success stories that help build trust with potential customers.

More than 42% of marketers use case studies in their marketing strategy. Let’s face it — we love testimonials and reviews. People love hearing customer stories and experiences firsthand. In fact, 88% of consumers view reviews before making a purchase decision. Case studies work similarly by providing prospective customers with real-life stories demonstrating the brand’s success.

Case studies provide a more in-depth view of how your product solves an existing problem — something potential buyers can relate to and learn from.

In this article, we take a closer look at what marketing case studies are, why they’re important, and how you can use them to improve your content marketing efforts. You’ll also learn the key elements of a successful case study and how to turn a good case study into a great case study.

What is a marketing case study?

A case study is a narrative that documents a real-world situation or example. A marketing case study is a detailed examination and analysis of a specific strategy, initiative, or marketing campaign that a business has implemented. It’s intended to serve as an all-inclusive narrative that documents a real-world business situation and its outcome.

Marketing case studies are tools businesses use to showcase the effectiveness of a particular tool, technique, or service by using a real-world example. Companies often use case studies as sales collateral on websites, email marketing, social media , and other marketing materials. They provide readers with a firsthand look into how your product or service has helped someone else and demonstrate the value of your offering while building trust with potential customers.

Some common key components of a marketing case study include:

• Context: A case study begins by describing the business’s situation or problem. This often includes challenges, opportunities, or objectives.
• Strategy: An outline of the tactics or strategy utilized to address the business’s situation. This includes details such as the target audience, messaging, channels used, and other unique aspects of the approach.
• Implementation: Provide information about how the strategy was implemented, including timeline, resources, and budget.
• Results: This is arguably the most crucial part of a marketing case study. Present the results through data, metrics, and key performance indicators (KPIs) to demonstrate the impact of the strategy. The results section should highlight both qualitative and quantitative data.
• Challenges and Solutions: A great case study not only focuses on the successes but addresses any obstacles faced during the campaign. Make sure to address any challenges and how they were overcome or mitigated.
• Customer Feedback: Including testimonials or quotes from satisfied clients is a great way to add credibility and authenticity to a case study. Choose customer feedback that reinforces the positive outcomes of the strategy taken.
• Visuals: Compelling case studies include visuals such as graphs, charts, images, videos, and infographics to make the information presented more engaging and easier to understand.
• Analysis: An optional way to conclude a case study includes discussing key takeaways, insights, and lessons learned from a campaign.

Case studies can help you connect your product to the customer’s needs by providing a real world examples of success and encouraging conversions.

Benefits of marketing case studies

Some of the key benefits of using case studies in your marketing efforts include the following:

• Building trust and credibility. You build trust and credibility with potential clients or customers by demonstrating real world success stories. In-depth looks at how your products or services have helped other businesses or people achieve success can increase customer loyalty and encourage repeat business.
• Learn best practices. Learn from strategies employed in successful case studies and apply similar approaches to future campaigns.
• Enhancing sales and conversions. By highlighting the real world results your products or services have delivered, case studies can be a powerful tool for boosting sales. They can help demonstrate the value of your offering and persuade your target audience to make a purchase.
• Explain how your business generates results. Case studies are a compelling way to share key takeaways with your target audience and showcase your brand.
• Use them as content marketing material. Use case studies as content for marketing purposes on websites, social media, and beyond.

Case studies can help your business stand out and achieve success. By highlighting the real world results you’ve delivered, you can use case studies to boost sales, build customer loyalty, and compellingly showcase your business.

Tips on how to write an effective marketing case study

Are you ready to write a compelling case study? Get started with these tips.

Develop a clear and compelling headline

You have about 10 seconds to communicate your value proposition to keep customer attention. Whether you’re designing a new landing page or making a long-term plan for your brand’s content marketing strategy , the headline is the most crucial part.

A compelling title should capture readers’ attention and make them want to read more. To craft a compelling headline:

• Understand your audience: Before crafting a headline, ensure you know your target audience — what are their pain points, interests, and needs?
• Highlight the most significant result: Focus on the most impactful result achieved in the case study. What was the primary outcome of the strategy implemented?
• Keep it brief: Keep your headline concise and to the point. Try to keep your headline under 12 words.
• Use action words: Incorporate action verbs such as “achieved,” “transformed,” or “boosted” to convey a sense of accomplishment.
• Include data: Numbers make your headline more credible. For example, if the case study achieved a 75% increase in sales, include that in the headline.
• Emphasize benefits: Focus on the positive changes or advantages the implemented strategy brought to the client or business. Use these as selling points in your headline.
• Make it unique and memorable: Avoid generic phrases to make your headline stand out from the competition.
• Use keywords wisely: Incorporate relevant keywords that align with the case study and your target audience’s search interest to improve search engine visibility through search engine optimization (SEO).
• Consider subheadings: If you cannot fit all the necessary information in a headline, consider adding a subheading to provide additional context or details.

Here are some examples of clear and convincing case study headlines:

• “Achieving a 150% ROI: How [XYZ] Strategy Transformed a Startup”
• “How Optimized SEO Tactics Skyrocketed Sales by 80%”
• “Mastering Social Media: How [ABC] Brand Increased Engagement by 50%”
• “The Power of Personalization: How Tailored Content Quadrupled Conversions”

Write relatable content

Almost 90% of Gen Z and millennial shoppers prefer influencers who they consider relatable. Relatability is part of building trust and connection with your target audience.

When writing your case study, make content that resonates with readers and speaks to their pain points. The best marketing doesn’t just increase conversion rates — it also serves your customers’ needs. To write content that really resonates with your target audience, make sure to:

• Understand your audience: To successfully write relatable content, you first need to understand your target audience — their interests, pain points, and challenges. The more you know about your target audience, the better you can tailor your content to their needs.
• Identify pain points: As mentioned above, identify challenges your target audience may face. Make sure to highlight how the product or service in the case study can effectively address these pain points.
• Tell a story: Create a narrative that follows a standard story arc. Start with a relatable struggle that the customer or business faced and describe its associated emotions.
• Use real customer feedback: Incorporate quotes or testimonials from actual customers or clients. Including authentic voices makes the content more relatable to readers because they can see real people expressing their experiences.
• Use relatable language: Write in a tone to which your audience can relate. Only include overly technical terms if your target audience solely consists of experts who would understand them.
• Use social proof: Mention any recognitions, awards, or industry acknowledgments that may have been received by the customer or business in the case study.
• Encourage engagement: Urge readers to share their own challenges or experiences related to the subject matter of the case study. This is a great way to foster a sense of community.

Outline your strategies with corresponding statistics

Whether you’re showing off the results your marketing team achieved with a new strategy or explaining how your product has helped customers, data and research make it easier to back up claims.

Include relevant statistics in your case study to provide evidence of the effectiveness of your strategies, such as:

• Quantitative data: Use numerical data to quantify results.
• Qualitative data: Use qualitative data, such as customer testimonials, to back up numerical results.
• Comparisons: Compare the post-campaign results with the pre-campaign benchmarks to provide context for the data.
• Case study metrics: Include specific metrics relevant to your industry or campaign if applicable. For example, in e-commerce, common metrics could include customer acquisition cost, average order value, or cart abandonment rate.

By incorporating relatable outcomes — such as cost savings from new automation or customer responsiveness from your new social media marketing campaign — you can provide concrete evidence of how your product or service has helped others in similar situations.

Use multiple formats of representation

People love visuals . It doesn’t matter if it’s an infographic for digital marketing or a graph chart in print materials — we love to see our data and results represented in visuals that are easy to understand. Additionally, including multiple representation formats is a great way to increase accessibility and enhance clarity.

When making a case study, consider including various forms of representation, such as:

• Infographics: Use infographics to condense critical information into a visually appealing, easy-to-understand graphic. Infographics are highly sharable and can be used across marketing channels.
• Charts: Use charts (bar charts, pie charts, line graphs, etc.) to illustrate statistical information such as data trends or comparisons. Make sure to include clear labels and titles for each chart.
• Images: Include relevant photos to enhance the storytelling aspect of your case study. Consider including “before and after” pictures if relevant to your case study.
• Videos: Short videos summarizing a case study’s main points are great for sharing across social media or embedding into your case study.
• Tables: Use tables to help organize data and make it easier for readers to digest.
• Data visualizations: Include data visualizations such as flowcharts or heatmaps to illustrate user journeys or specific processes.
• Screenshots: If your case study involves digital products, include screenshots to provide a visual walkthrough of how the product or service works.
• Diagrams: Use diagrams, such as a flowchart, to explain complex processes, decision trees, or workflows to simplify complicated information.
• Timelines: If your case study involves a timeline of specific events, present it using a timeline graphic.

Use a consistent design style and color scheme to maintain cohesion when incorporating multiple formats. Remember that each format you use should serve a specific purpose in engaging the reader and conveying information.

Get your case study in front of your intended audience

What good is a compelling case study and a killer call to action (CTA) if no one sees it? Once you’ve completed your case study, share it across the appropriate channels and networks your target audience frequents and incorporate it into your content strategy to increase visibility and reach. To get your case study noticed:

• Take advantage of your website. Create a dedicated section or landing page on your website for your case study. If your website has a blog section, consider including it here. Optimize the page for search engines (SEO) by including relevant keywords and optimizing the meta description and headers. Make sure to feature your case study on your homepage and relevant product or service pages.
• Launch email marketing campaigns. Send out the case study to your email subscriber list. Be specific and target groups that would most likely be interested in the case study.
• Launch social media campaigns. Share your case study on your social media platforms. Use eye-catching graphics and engaging captions to draw in potential readers. Consider creating teaser videos or graphics to generate interest.
• Utilize paid promotions. Use targeted social media and search engine ads to reach specific demographics or interests. Consider retargeting ads to re-engage visitors who have previously interacted with your website.
• Issue a press release. If your case study results in a significant industry impact, consider issuing a press release to share the exciting news with relevant media outlets or publications.
• Utilize influencer outreach. Collaborate with influencers who can share your case study with their followers to increase credibility and expand your reach.
• Host webinars and presentations. Discuss the case study findings and insights through webinars or presentations. Promote these events through your various marketing channels and make sure to encourage participation.
• Utilize networking events and conferences. Present your case study at industry-related conferences, trade shows, or networking events. Consider distributing printed or digital copies of the case study to attendees.
• Utilize online communities. Share the case study in relevant online forums and discussion groups where your target audience congregates.
• Practice search engine optimization (SEO). Optimize the SEO elements of your case study to improve organic search ranking and visibility.

Remember, the key to successfully promoting your case study is to tailor your approach to your specific target audience and their preferences. Consistently promoting your case study across multiple channels increases your chances of it reaching your intended audience.

Marketing case study examples

Let’s look at some successful marketing case studies for inspiration.

“How Handled Scaled from Zero to 121 Locations with HubSpot”

Right away, they lead with compelling metrics — the numbers don’t lie. They use two different formats: a well-made video accompanied by well-written text.

The study also addresses customer pain points, like meeting a higher demand during the pandemic.

“How AppSumo grew organic traffic 843% and revenue from organic traffic 340%”

This case study from Omniscient Digital leads with motivating stats, a glowing review sharing a real user experience, and a video review from the AppSumo Head of Content.

The case study information is broken down into clearly marked sections, explaining the benefits to their target audience (startups) and providing plenty of visuals, charts, and metrics to back it up.

“How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns”

Download this Bitly case study from their site to see the details of how this company made an impact.

Not only is it well designed, but it also tackles customer challenges right away. The most compelling types of case studies serve their audience by showing how the product or service solves their problems.

Bitly nails it by listing obstacles and jumping right into how the brand can help.

Marketing case study template

Use this basic template to better understand the typical structure of a business case study and use it as a starting place to create your own:

Case Study Title

Date: [Date]

Client or Company Profile:

• Client/Company Name: [Client/Company Name]
• Industry: [Industry]
• Location: [Location]
• Client/Company Background: [Brief client or company background information.]

Introduction:

• Briefly introduce the client or company and any necessary context for the campaign or initiative.
• Problem statement: Describe the specific challenge or problem faced by the client or company before implementing the campaign or initiative.
• Strategy: Explain the strategy that was implemented to address the challenge. Include details such as target audience, objectives, goals, and tactics.
• Implementation: Provide a timeline of the strategy’s implementation, including key milestones and other notable considerations taken during execution.
• Outcomes: Present the qualitative and quantitative results achieved through the implemented strategy. Include relevant metrics, statistics, and key performance indicators (KPIs).
• Comparative data: Compare the post-campaign results to pre-campaign benchmarks or industry standards.

Analysis and Insights:

• Key insights: Summarize insights and lessons learned from the campaign and discuss the campaign's impact on the client or company’s goals.
• Challenges faced: Address any obstacles encountered during the campaign and how they were mitigated or overcome.

Conclusion:

• Conclusion: Summarize the campaign’s overall impact on the client or company. Highlight the value that was delivered by the implemented strategy and the success it achieved.
• Next Steps: Discuss potential follow-up actions, recommendations, or future strategies.

Testimonials:

• Include quotes or testimonials from the clients or customers who benefitted from the campaign.
• Incorporate relevant visuals to illustrate key points, findings, and results.

The above template is a great way to get started gathering your ideas and findings for a marketing case study. Feel free to add additional sections or customize the template to match your requirements.

Craft a compelling marketing case study for your business

Are you ready to make your marketing case study shine? With Adobe Express, you can make high-quality infographics and presentations that take your case studies to the next level.

Choose from our library of designed templates, or make it yourself with powerful tools and a library of ready-to-use graphic elements.

Get started with Adobe Express today to make compelling marketing case studies that engage your audience and drive conversions.

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Case Study On Myntra’s Digital Marketing Strategies [Download PDF]

• February 25, 2023

Table of Contents

Myntra, an online fashion retailer recently updated its logo. The new Myntra logo is a simplified version of the previous logo, with the words “ Myntra.com “ placed within a rectangle.

The new Myntra logo has been designed keeping in mind the company’s aim to make shopping for fashion more personal and intimate. The new logo is also a part of Myntra’s rebranding exercise, including revamping the website and app interface.

The old Myntra logo was widely criticized for being too complex and busy. The new logo is a marked improvement and is more in line with contemporary design trends.

What do you think of the new Myntra logo? Let us know in the comments below.

About Myntra’s [History]

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, India. The company was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena, focusing on the personalization of gift items.

Myntra focused on selling personalized gift items. In 2010, it shifted its focus to the online retailing of branded apparel.

By early 2014, Myntra was considered one of India’s largest e-commerce sites in terms of revenue, with annual sales close to ₹1,000 crores (US$150 million).

In May 2014, Flipkart acquired Myntra in an all-cash deal worth ₹2,000 crores (US$300 million) .

As of 2018, Myntra had merged with Flipkart’s main mobile app and was available as an app on Google Play and Apple’s App Store.

Myntra, an online fashion retailer is having a sale on clothing and accessories.

The website was originally designed to promote Fastrack Watches and Being Human brands. Brands like Puma, Adidas, and Reebok are up for grabs at a discount of 30 – 70%.

Customers can avail of a flat Rs 400 off + free shipping on their first order using the Myntra coupon code MYNTRA300.

**Important Note**

The coupon discount & the free shipping options for the first order vary time-to-time. That means it depends on the demand for the brand “Myntra” .

Following that, the firm grew to be unstoppable and exploded in popularity, quickly becoming one of the most popular online fashion destinations in the country.

Myntra’s incredible success story is a true rags-to-riches tale. The company had started in a small apartment in Bengaluru with just three employees. Today, it is one of India’s most popular online shopping destinations, with over 1,000 employees.

Myntra has come a long way quickly and is now one of the leading fashion e-commerce companies in the country.

Thanks to its convenient online shopping platform and a huge selection of products, Myntra is the go-to destination for fashion-savvy shoppers in India.

Myntra has established itself as a brand that delivers high-quality products and outstanding customer service with innovative marketing methods by establishing itself as a go-to destination for fashion in India.

Myntra Profile

What can marketers learn from myntra’s marketing strategies.

Myntra is one of the leading online shopping destinations in India. The company was founded in 2007 to make fashion accessible to everyone. Myntra has over 2000 brands and 3 lakh products on its platform.

The firm offers a wide range of products for women, men, and kids. Myntra is known for its great discounts and easy return policy.

Myntra’s Marketing Strategy is Based on The Following Pillars:

1. creating a strong brand identity.

The company has built a strong brand identity by positioning itself as a one-stop shop for fashion. Myntra’s logo and tagline – ‘Be fashionable’ – are widely recognized.

Myntra has also created a strong social media presence, with more than 2 million followers on Facebook and Twitter.

2. Offering Great Discounts

Myntra offers heavy discounts on its products, which is one of the main reasons for its popularity. The company also has an easy return policy , which adds to the customer’s convenience.

3. Creating A Personalized Shopping Experience:

Myntra offers a personalized shopping experience through its ‘Style Dashboard’ feature to its customers. This feature allows customers to save their preferences and get recommendations based on their tastes.

4. Emphasizing Customer Service

Myntra provides excellent customer service , which is one of the key drivers of its success. The company has a dedicated call center to resolve customer queries and complaints .

Myntra’s marketing strategy has helped it become one of India’s leading online shopping destinations.

Myntra’s Target Audience Demographics

Audience composition can reveal a site’s current market share across various audiences.

Myntra is an online fashion and lifestyle store that caters to a target audience of young, fashion-conscious individuals aged 18-34.

Surprisingly, Its customer base is predominantly male, located in urban areas, and has varying income levels. Its audience distribution is 56.51% male and 43.49% female.

Myntra’s customers are interested in fashion, trends, and unique products that are not available in traditional retail stores.

The platform aims to provide convenience and variety in the shopping experience, making it a popular destination for young professionals, college students, and teenagers in India.

Overall, Myntra’s target audience is made up of diverse individuals with a shared passion for fashion and a desire for a personalized and convenient shopping experience.

What Are Myntra’s Digital Marketing Strategies?

A digital marketing plan is a strategy that uses the most up-to-date technology and methods to promote your company online. The advantages of a prominent internet presence are numerous, extending from higher customer engagement rates to greater brand recognition to improved productivity as employees may work remotely when needed.

However, with so many tools and services accessible to modern marketers, picking which ones are appropriate for your company and how to incorporate them all may be difficult and time-consuming.

We’ll look at one of India’s most popular online retailers- Myntra, and explore their various digital marketing strategies.

1. Content Marketing

Myntra has a very active blog that covers a broad range of topics related to fashion, lifestyle, and trends. In addition to featuring original content, the blog also curates’ content from other sources, which helps to broaden its appeal. The blog is updated regularly, with new posts appearing several times a week.

This strategy has helped make the Myntra blog one of India’s most popular fashion blogs. In addition to the blog, Myntra also maintains an active presence on social media, where they frequently share links to new blog posts.

This helps ensure that their target audience is always aware of the latest content , engaging them with the Myntra brand.

Myntra also uses content marketing to build relationships with other brands and influencers . 

For example, they have collaborated with popular Indian YouTube personalities to produce fashion-related videos. This type of content helps promote Myntra to a wider audience and helps build trust and credibility for the brand.

2. Social Media Marketing

Myntra is very active on social media, with accounts on all the major platforms, including Facebook, Twitter, and Instagram .

They use social media to share links to new blog posts, announce sales and discounts , and promote new products .

Myntra also frequently runs social media campaigns, such as the recent #MyntraxHrx #Fitness campaign on Facebook.

This campaign encouraged users to shop the best of HRX fitness gear at amazing discounts and prepare to become the best version of themselves being featured on the Myntra website.

Such campaigns help create a sense of community around the Myntra brand and serve as a source of user-generated content for marketing purposes.

3. Search Engine Optimization

Myntra also uses search engine optimization (SEO) to ensure that its website appears as high as possible in the search results for relevant keywords.

This is achieved by using relevant keywords and phrases in the website content and the tags and descriptions for each page.

Myntra also has many backlinks from high-quality websites, which helps to improve its SEO ranking .

4. Paid Advertising

Myntra also uses paid advertising to promote its website and products.

They use various methods, including pay-per-click (PPC) advertising, display advertising, and retargeting.

Myntra also uses ad extensions, such as product listings, to make its ads more relevant and informative for potential customers.

Using paid and organic strategies, Myntra can reach a wide audience and effectively promote its brand.

5. Email Marketing

Myntra also uses email marketing to stay in touch with its customers and announce new sales and discounts.

They use a variety of email templates, such as abandoned cart emails, to encourage customers to complete their purchases.

Myntra also sends out regular newsletters, which provide customers with information on new product releases, upcoming sales, and exclusive discounts.

Myntra can stay in touch with its customers and promote its brand effectively by using email marketing.

6. Affiliate Marketing

Myntra also uses affiliate marketing to promote its website and products.

They have a wide range of affiliate partners, including popular bloggers and influencers.

Myntra also offers a variety of affiliate programs, such as the Myntra Affiliate Program , which provides commissions for sales generated from referrals.

Using affiliate marketing, Myntra can effectively reach a wide audience and promote its brand.

Myntra is a popular online shopping destination for fashion lovers in India. In addition to selling clothes, shoes, and accessories, Myntra is also known for its effective marketing campaigns.

Myntra’s Website Strategies Case Study

Myntra is an Indian online fashion and lifestyle e-commerce portal founded in 2007. The company sells apparel, footwear, lifestyle accessories, beauty products, and home accessories. As of 2020, Myntra has over 2500 brands and 2.5 lakhs+ styles available on its website.

They are Myntra focused exclusively on personalizing products in the early days, allowing users to design their T-shirts.

However, the company has since expanded its offerings to include a wide range of products from leading Indian and international brands .

Myntra has a clean and user-friendly website design that makes it easy to browse and find the products you’re looking for. The website is also well organized, with different sections for different types of products.

Myntra offers many features that make it a great shopping experience. For example, you can filter products by price, discounts, brand, size, and more.

 You can also add items to your wishlist to save them for later.

Myntra also has a great return policy , which allows you to return products within 30 days of delivery. If you’re not satisfied with a product, you can exchange it for something else.

Overall, Myntra is a great online shopping experience. The website is easy to use, and there are a lot of great features that make it a great choice for shopping for fashion and lifestyle products.

Myntra’s Social Media Marketing Strategy Case Study

Here are some key aspects of Myntra’s social media marketing strategy and what we can learn.

As one of India’s leading online fashion retailers, Myntra has built up a massive social media presence. In particular, they have utilized Facebook, Twitter, and Instagram to great effect.

Let’s take a look at some of the key aspects of Myntra’s social media marketing strategy:

1. Focusing on Visual Content

As a fashion retailer, Myntra must focus on creating visually appealing content. After all, fashion is all about visual appeal.

Myntra’s social media posts are packed full of high-quality images and videos. This helps capture users’ attention and ensure that their content stands out in a crowded feed.

2. Utilizing User-Generated Content

Myntra also makes use of user-generated content (UGC) to great effect. UGC is a powerful social media marketing tool as it helps build trust and credibility with potential customers.

Myntra encourages its customers to share photos of themselves wearing the latest Myntra clothes and accessories. This UGC is then shared across Myntra’s social media channels, reaching a wider audience.

3. Running Engaging Social Media Campaigns

Myntra regularly runs social media campaigns to engage its audience and promote its latest products.

For example, they recently ran a ‘Myntra Fashion Challenge’ campaign, encouraging users to share photos of themselves wearing Myntra clothes. The best images were then rewarded with Myntra vouchers.

Myntra’s social media campaigns are always creative and engaging, helping to increase brand awareness and drive sales.

4. Offering Exclusive Deals and Discounts

Myntra also uses social media to offer exclusive deals and discounts to its followers. This is a great way to encourage customers to shop with Myntra, as they know they can get a great deal.

Myntra regularly runs social media campaigns offering discounts and vouchers to its followers. For example, they recently ran a campaign #MyMyntraLook offering to be featured on Myntra Studio. 

The lucky one to get featured and also stand a chance to win a Myntra Gift voucher worth Rs.1000. All they have to do is just click your  @myntra  look, and post it on Instagram tagging Myntra using  #MyMyntraLook

5. Providing Excellent Customer Service

Myntra’s social media team also provides excellent customer service, responding to queries and complaints quickly and efficiently.

This is vital for any business, as customers expect to be able to get help and support when they need it. Myntra’s social media team does a great job of providing this, helping to build trust and credibility with their audience.

Overall, Myntra’s social media marketing strategy is very effective.

Myntra’s Facebook Marketing Strategy

In the past decade, online retail in India has been booming. In 2016 alone, e-commerce sales in the country reached $17.8 billion and are expected to grow to $38.5 billion by 2021, according to Forrester Research.

Myntra, one of India’s leading online fashion retailers has been at the forefront of this growth. The company was founded in 2007 and acquired by Flipkart in 2014 for $330 million.

Myntra’s success can be attributed to many factors, but its strong focus on social media marketing has been one of the most important.

Myntra was an early adopter of social media in India and has used it effectively to build its brand and drive sales. Myntra’s social media strategy and what lessons marketers can learn from it.

Myntra’s Facebook strategy can be divided into three main phases

Phase 1: growing the fan base.

Myntra’s early Facebook strategy was all about growing its fan base.

The company ran several competitions and campaigns that encouraged users to like its page. It also invested heavily in Facebook advertising to promote its page to a wider audience.

As a result, Myntra grew its fan base from 100,000 to 10 million in two years.

Phase 2: Engaging the fan base

Once Myntra had built a large enough fan base, it shifted its focus to engagement.

The company started creating more shareable and interactive content to encourage users to comment, like, and share. Myntra also began using Facebook Live to connect with its fans in real-time.

This strategy paid off, and Myntra’s engagement levels soared. The company’s posts were averaging more than 100,000 interactions per month by 2016.

Phase 3: Driving sales

Myntra’s ultimate goal has always been to drive sales, and its social media strategy has evolved to reflect this.

These days, a significant portion of Myntra’s Facebook content is dedicated to promoting its products and special offers. The company has also started using Facebook ads more aggressively to drive traffic to its website and app.

So far, this strategy has been working well for Myntra. The company reported that social media was responsible for 20% of its traffic and 30% of its orders during the 2016 festive season.

Myntra’s Twitter Marketing Strategies

Myntra is one of the leading online fashion retailers in India. Thanks to its innovative marketing strategy, the company has been very successful in recent years. One of the key elements of Myntra’s marketing strategy is its use of social media, specifically Twitter.

Myntra has successfully used Twitter to promote its brand and products. The company has a well-defined strategy for its Twitter marketing.

Myntra Uses Twitter for These Reasons

1. engage with customers.

Myntra uses Twitter to engage with customers and resolve customer queries and complaints. The company has a dedicated customer care team that responds to tweets from customers.

2. Promote products and offers

Myntra uses Twitter to promote its products and offers. The company regularly tweets about new arrivals, discounts, and special deals.

3. Build brand awareness 

Myntra uses Twitter to build brand awareness. The company tweets about its products and services and general information about the fashion industry.

4. Generate leads 

Myntra uses Twitter to generate leads. The company tweets about its products and services and special deals and offers.

Myntra’s Twitter marketing strategy is clearly defined and well-executed. The company uses Twitter to engage with customers, promote its products and offers, build brand awareness, and generate leads. 

Myntra’s Twitter marketing strategy is a great example for other businesses to follow.

Myntra’s Instagram Marketing Strategies

The company has been very successful in recent years in sales and growth. A large part of this success is due to Myntra’s effective marketing strategy, which has made the most of social media platforms like Instagram. 

We will look at what Myntra has been doing right in its Instagram marketing strategy and what lessons can be learned from it.

Myntra’s Instagram marketing strategy has three main pillars:

Myntra posts a mix of photos and videos on its Instagram account, focusing on fashion and lifestyle content. The company uses attractive visuals to showcase its products and highlight the Myntra brand. Myntra also uses creative captions and hashtags to engage with its audience.

2. Engagement

Myntra is very active in responding to comments and questions from its followers. The company also runs regular competitions and giveaways, which helps to increase engagement.

3. Community

Myntra has built a strong community on Instagram, with a loyal following of fashion enthusiasts. The company regularly interacts with its followers and features user-generated content on its account.

Myntra’s Instagram marketing strategy is working, with the company achieving impressive growth in recent years. 

By following the three pillars of content, engagement, and community, Myntra has built a strong presence on Instagram and reached a wider audience.

Myntra’s SEO Strategy

Myntra, an Indian e-commerce company specializing in fashion and lifestyle products has been one of the biggest success stories in the Indian internet space. In a highly competitive market, Myntra has grown rapidly and become one of the leading online fashion retail space players.

Mynta’s India website has a domain authority of 67 and 2,171,627 organic keywords.

A large part of Myntra’s success is its strong SEO strategy. Some of the key aspects of Myntra’s SEO strategy and what we can learn from it.

Myntra has a very strong focus on keyword research. They have a dedicated team that constantly works on finding the right keywords to target. This has helped them gain a large share of the organic traffic.

Myntra is getting 16.2 % traffic for their brand names and 83.3% of the traffic is coming from SEO.

Myntra also does a great job of optimizing its website for these keywords.

They have a well-organized website structure and relevant product pages. This makes it easy for search engines to index their website and rank it high for the targeted keywords.

Compare to Myntra’s competitors like

and many others Myntra has higher organic search traffic.

Myntra has also invested heavily in link building with 5.1 Millon backlinks. They have a large number of high-quality backlinks from popular websites. This has helped them achieve a higher search engine ranking.

Myntra’s SEO strategy is a great example of how to achieve success in a highly competitive market. By investing in keyword research, website optimization, and link building, they have achieved a leading position in the Indian online fashion market.

Myntra’s Email Marketing Strategy

Email marketing is one of the most effective ways to reach out to your target audience. However, it can be tough to get right. Let us look at Myntra’s email marketing strategy and what lessons we can learn from it.

Myntra is an Indian e-commerce company specializing in fashion and lifestyle products. The firm was launched in 2007 and is headquartered in Bengaluru, India. Myntra has over 20 million registered users and sells products from over 2000 brands.

Myntra’s email marketing strategies are based on personalization, relevance, and timing.

1. personalization.

Myntra’s email marketing campaigns are highly personalized. The company uses data from its customers’ past behavior to send them highly relevant and targeted emails.

For example, if a customer has recently viewed a product on the Myntra website but didn’t purchase it, they might receive an email with a discount offer for that product. Myntra also uses data from customer interactions with its app to personalize emails.

2. Relevance

Myntra’s email marketing campaigns are also highly relevant. The company uses data from customers’ past behavior to send them emails with products they are likely interested in.

For example, if a customer has recently searched for “men’s shoes” on the Myntra website, they might receive an email with discounts on men’s shoes. Myntra also uses data from customer interactions with its app to send relevant emails.

Myntra’s email marketing campaigns are timed to perfection. The company uses data from customers’ past behavior to send them emails at the time when they are most likely to engage with them.

For example, if a customer is most active on the Myntra app in the evening, they will receive an email with discounts and offers. Myntra also uses data from customer interactions with its website to send emails at the time when they are most likely to engage with them.

Myntra’s email marketing strategy helps marketers understand how important it is to personalize the relevance and timeliness of their email marketing campaigns. 

By following Myntra’s lead, marketers can create highly effective email marketing campaigns to engage and convert their target audiences.

Myntra’s Mobile Marketing Strategy

Mobile marketing is one of the most effective ways to reach out to customers and promote your product or service. However, with so many different mobile marketing strategies, it can be not easy to know which one is right for your business.

One of the most successful mobile marketing campaigns was launched by the Indian e-commerce company Myntra. Myntra’s mobile marketing strategy focused on personalization and providing a seamless customer experience.

Myntra’s mobile app was designed to be extremely user-friendly and personalized for each customer. The app would learn the customer’s preferences and suggest products they might be interested in. This made it easy for customers to find what they were looking for and led them to discover new products they might not have considered otherwise.

Myntra’s mobile marketing strategy was so successful that it helped them achieve a 40% increase in sales. It also led to a significant increase in customer loyalty and brand awareness.

There are a few key lessons that businesses can learn from Myntra’s mobile marketing strategy

1. Personalization is key: Personalization, ease of use, and a focus on the customer experience are all important factors in a successful mobile marketing campaign.

2. Make it easy for customers to find what they’re looking for: Customers should be able to find the products they’re interested in easily.

3. Consider using new technologies: Myntra’s use of personalized recommendations and a focus on seamless customer experience was made possible using new technologies.

4. Be prepared to adapt: Myntra’s success shows that even the best-laid plans can change, and businesses need to be ready to adjust their strategies as necessary.

5. Make it easy for customers to find what they’re looking for: Customers should be able to find the products they’re interested in easily.

6. Keep track of your results and adjust your strategy accordingly: Myntra increased sales by 40% with its mobile marketing strategy. Businesses should keep track of their results and adjust their strategy to achieve their desired outcomes.

The Myntra mobile marketing strategy is a great example of how businesses can use mobile technology to reach and engage with their customers.

Businesses can create their own successful mobile marketing campaigns by following these lessons.

Learning from Myntra’s Top Digital Marketing Campaigns 

In the past few years, Myntra has been consistently running successful digital marketing campaigns. Some of these campaigns have even become case studies for other marketing professionals.

We will look at some of the most successful digital marketing campaigns run by Myntra and try to learn from them.

1. The Big Fashion Gig

This campaign was run by Myntra in 2015 and was a grand success. The campaign aimed to get more people to shop for fashion online. 

To do this, Myntra collaborated with several celebrities and fashion bloggers to create videos promoting the benefits of shopping for fashion online. The campaign was a huge hit and resulted in a significant increase in traffic to Myntra’s website and app.

What is the Learning from Myntra Fashion Gig Campaign?

The Learning from Myntra Fashion Gig Campaign was an initiative by the online fashion retailer Myntra to crowdsource design ideas from the Indian creative community. The aim was to get fresh perspectives on fashion and trends and create a more democratic platform for fashion designers in India.

According to the campaign, customers will be able to shop for new styles of clothing and accessories at competitive prices in three days.

Hrithik and Deepika will provide exclusive hand-picked looks for the three days, with Hrithik’s fitness and fashion secrets and Deepika’s beauty tips and tricks being revealed throughout the campaign.

Myntra has worked with Bollywood celebrities and cricketers such as Anusha Dandekar, Virat Kohli, Yuvraj Singh, and Mahendra Singh Dhoni to create exclusive ranges.

Several brands will be available during this period, including Dorothy Perkins, Next, Aeropostale, Forever 21 Men, Clinique, Bobbi Brown, The Body Shop, and Lancome.

The sale will also feature a range of Indian and international fashion labels such as Anouk, AND, Globus, Harpa, Jealous 21, and Vero Moda.

Scheduled events include Wanderlust, Men 2.0, HRX Factor with Hrithik, Deepika’s Spring Secrets, Motorcycles and More, and Glam Night Out.

Myntra will also offer discounts and deals on its products during the campaign.

However, the latest edition will be driven by fashion, brands, aesthetics, designs, and trends in the F&F industry. The Indian youth is the most important consumer for the company, and this age group is highly active on social media, making it the ideal platform to reach out to them.

Myntra believes that the campaign will help it connect with its target audience and understand its fashion needs better.

The company plans to use the insights gained from the campaign to improve its product offerings and create a more personalized shopping experience for its customers.

 2. Myntra End of Reason Sale (EORS) Campaign

It’s been a little over a month since the end of the Reason Sale campaign, and we could finally start to see some insights and data come in about the campaign.

Here Are Some Insights From The Myntra End of Reason Sale (EORS) Campaign

Here’s a quick overview of what we learned from the campaign.

1. The power of a good sale

The Myntra End of Reason Sale was a huge success, with over 10 million products sold throughout the 10-day sale. This was a 50% increase in sales compared to the previous year, all thanks to the massive discounts and deals.

2. The importance of a good marketing campaign

The Myntra team did an amazing job with their marketing campaign, which resulted in a huge amount of interest and awareness for sales. 

The team used a mix of online and offline marketing tactics, and they even roped in celebrities like Ranveer Singh and Alia Bhatt to promote the sale.

3. The need for a good website

With so many people trying to access the Myntra website during the sale, it’s no surprise that the website struggled to cope with the demand. There were a lot of complaints about the website being slow and unresponsive, which is something that Myntra will need to work on for future sales.

4. The importance of good customer service

Despite the website issues, the Myntra customer service team did a great job handling all the queries and complaints from customers. The group quickly responded to the questions on social media, and they even managed to resolve some of the website issues.

5. The need for a good logistics partner

Mynta’s logistics partner, eKart, did a great job of delivering all the orders on time. There were some delays in some areas, but the delivery process was smooth and efficient.

6. The need for a good refund policy

Myntra’s refund policy was also tested during the sale, and it held up well. There were a few hiccups here and there, but overall the process was smooth, and customers were happy with the outcome.

7. The importance of good customer data

Myntra’s customer data team did a great job tracking all the orders and customers during the sale. This data will be extremely valuable to Myntra in the future, as it will help them improve their sales and marketing strategies.

8. The need for a good post-sale strategy

Myntra’s post-sale strategy was also tested during the sale, and it held up well. The team was quick to follow up with customers and resolve any issues, and they even managed to retain a lot of customers who made purchases during the sale.

9. The importance of a good team

Myntra’s team did an amazing job working together to make the sale a success. Everyone pulled their weight, from the marketing team to the customer service team, and contributed to the sale’s success.

10. The need for a good sales platform

Myntra’s sales platform, Snapdeal, also played a vital role in the sale’s success. The platform was able to handle the high volume of traffic and transactions, and it also provided a smooth and easy-to-use interface for customers.

Overall, the Myntra End of Reason Sale was a huge success, and we’re already looking forward to the next one.

3. Myntra #BeUnskippable Campaign?

Myntra, an online fashion retailer has developed a new campaign called #BeUnskippable. The campaign aimed to take the brand one step ahead in the fashion e-commerce business in India. 

The Myntra team understood that to be successful, they needed to focus on the mobile platform, which is the future. And so, they did!

Learning from Myntra #BeUnskippable Campaign

The key to learning from the campaign is that to be successful, brands need to focus on the mobile platform. It’s no secret that mobile usage is increasing rapidly, where the future lies. 

By understanding this, Myntra has taken a big step in the right direction.

What did Myntra do?

Myntra launched a series of short, unskippable ads on YouTube. The ads were designed to be viewed on devices and featured various fashion items available on the Myntra website. The ads were also accompanied by a catchy soundtrack, making them even more difficult to skip!

The results

The campaign was hugely successful, with over 14 million views and a 97% view-through rate. The campaign also resulted in a significant increase in traffic to the Myntra website and app.

What can other brands learn from the case study of Myntra’s digital marketing strategies?

Other brands can learn from Myntra that it’s important to focus on the mobile platform. With mobile usage increasing rapidly, it’s important to reach out to consumers on this platform.

Additionally, other brands can also learn from Myntra’s use of short, unskippable ads. These ads are becoming increasingly popular and can be very effective in driving traffic to a website or app.

In the past decade, online retail in India has grown at an unprecedented rate. One of the key players in this domain is Myntra, an online fashion store founded in 2007. Myntra has been successful in attracting customers and driving sales.

Over the years, Myntra has built a strong customer base and today, it is one of the most popular online shopping destinations in India.

Download the case study of Myntra’s digital marketing strategies to get detailed data at once.

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Also, Check

Amazon Digital Marketing Strategies

Flipkart Digital Marketing Strategies

Fabindia Digital Marketing Strategies

Allen Solly Digital Marketing Strategies

Jabong Digital Marketing Strategies

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Shopclues Digital Marketing Strategies

Alibaba Digital Marketing Strategies

W for Woman Digital Marketing Strategies

1. How does Myntra attract customers?

Myntra attracts customers through personalized recommendations and offers based on browsing history and previous purchases. The platform offers a wide range of products and brands , catering to the diverse needs and preferences of its target audience. Myntra’s marketing campaigns, social media presence, and collaborations with influencers and celebrities help to attract new customers and retain existing ones.

2. How does Myntra use digital marketing?

Myntra uses various digital marketing techniques to reach and engage with its target audience. This includes social media marketing, email marketing, influencer marketing, and search engine optimization . The platform also uses retargeting and personalized advertising to reach customers with relevant offers and recommendations. Additionally, Myntra invests in developing an intuitive user interface and optimizing the platform for mobile devices to provide a seamless and convenient shopping experience.

3. What makes Myntra unique?

Myntra’s unique features include its personalized recommendations , a diverse range of products and brands, a seamless and convenient shopping experience, and innovative marketing strategies. Myntra’s focus on optimizing its website for customer satisfaction and experience also helps to establish its reputation as a leading online fashion and lifestyle platform in India. Additionally, Myntra’s collaborations with celebrities and influencers have helped to differentiate it from traditional retail stores and create a unique brand image.

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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Marketing Case Studies in Emerging Markets

Contemporary Multi-industry Issues and Best-practices

• © 2024
• Dilip S. Mutum   ORCID: https://orcid.org/0000-0002-9857-1164 0 ,
• Soo Yeong Ewe   ORCID: https://orcid.org/0000-0002-2106-5861 1 ,
• Ezlika M. Ghazali   ORCID: https://orcid.org/0000-0001-7824-4433 2 ,
• Racheal Louis Vincent   ORCID: https://orcid.org/0000-0003-4147-810X 3

School of Business, Monash University Malaysia, Selangor, Malaysia

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University of Malaya, Kuala Lumpur, Malaysia

• Discusses real-world examples of companies that have faced unique issues in emerging markets
• Helps in analyzing the strategies and tactics used by companies in these markets
• Offers a multi-industry perspective on best-practices helpful for strategy formation

Part of the book series: Springer Business Cases (SPBC)

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About this book

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.

• Case studies
• Market research
• Emerging market strategies
• Strategic marketing
• International marketing
• Digital marketing

Table of contents (19 chapters)

Front matter, introduction: emerging market resilience: modern marketing strategies for a dynamic world.

• Dilip S. Mutum, Ezlika M. Ghazali, Soo Yeong Ewe, Racheal Louis Vincent

Crisis Management and Recovery Strategies

Case 1: resilience and recovery in the tourism industry during covid-19.

• Fandy Tjiptono, Ghazala Khan, Soo Yeong Ewe

Case 2: Maxis: The Social Media Quagmire and the Road to Redemption

• Dilip S. Mutum, Ezlika M. Ghazali, Wai Ling Ng

Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the Covid-19 Pandemic?

• Revata Karunasundera, Sumit Malik

Case 4: Innovate or Stagnate! Tealive’s Entrepreneurial Voyage in the F&B Industry

• Maha Mohammed Yusr, Dilip S. Mutum

Digital Transformation and Technological Innovation

Case 5: tesla’s entry and the evolving dynamics of the electric vehicle market in malaysia.

• Yee Qin Lee, Soo Yeong Ewe

Case 6: Dealshare.In: Disrupting the Indian E-Commerce

• Ankita Misra

Case 7: TikTok Tales: Unravelling the Penang State Museum’s Content Strategy for Enhanced Audience Engagement

• Jessica Sze Yin Ho, Pei Mey Lau, Padma Pillai, Siti Norbaya Azizan

Case 8: The Use of Virtual Reality in Thailand’s Destination Marketing: A Case Study

• Andrei O. J. Kwok, Shih-Heng Chen

Environmental Accountability and Ethical Marketing

Case 9: the food waste crisis: why do developing countries continue to fail.

• Vimala Kunchamboo

Case 10: Heng Hiap Industries—Pioneer in the Plastic Recycling Industry

• Shamim Ahmed Khan, Soo Yeong Ewe

Case 11: Delivering Convenience in Crisis—Food Delivery During the COVID-19 in Thailand

• Natvadee Anatamsombut, Soo Yeong Ewe

Case 12: From Scraps to Style—The Art of Hermès’ Upcycling Journey with “Petit H”

• Mozard Mohtar, Azni Zarina Taha

Sociocultural Dynamics and Consumer Behavior

Case 13: the libresse v-kebaya controversy in malaysia.

• Shafiullah Anis, Juliana Angeline French, Yee Wen Lim

Case 14: A Netnographic View of Ramadan E-Bazaars—Digital Transformation Amid Crisis

• Pei-Shan Soon, Racheal Louis Vincent, Tam Duc Dinh

Editors and Affiliations

Dilip S. Mutum, Soo Yeong Ewe, Racheal Louis Vincent

Ezlika M. Ghazali

About the editors

Dilip S. Mutum is a professor of marketing at the School of Business, Monash University Malaysia. His research interests include digital consumption, social networking, strategic marketing, and sustainable marketing. Dr. Mutum has also advised various organizations on digital marketing and digital transformation. His research has been published within a range of publications – both in print and online.

Soo Yeong Ewe is a senior lecturer of marketing at the School of Business, Monash University Malaysia. She is an experienced researcher in multidisciplinary studies and experimental approaches. Her research interests include consumer decision-making, sustainable consumption, sustainable marketing strategies, personal selling strategies, and technology adoption. Her research work has been published in high-ranked journals and book chapters.

Ezlika M. Ghazali is an associate professor at the Faculty of Business & Economics, University of Malaya (Malaysia). Her research interests include consumer behavior, switching barriers, augmented-reality marketing, online retailing, sustainable marketing, and social entrepreneurship. Dr. Ghazali has been widely published in several high-ranked journals including Information Technology & People, Internet research, Journal of Retailing and Consumer Services, Electronic Markets, etc. She has also received several research and publication awards.

Racheal Louis Vincent is a lecturer at the School of Business, Monash University Malaysia. Her research interest lies in the areas of shared consumption, and in particular collaborative fashion consumption, digital marketing, social media marketing, and consumer behavior.

Bibliographic Information

Book Title : Marketing Case Studies in Emerging Markets

Book Subtitle : Contemporary Multi-industry Issues and Best-practices

Editors : Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent

Series Title : Springer Business Cases

DOI : https://doi.org/10.1007/978-3-031-51689-4

Publisher : Springer Cham

eBook Packages : Business and Management , Business and Management (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024

Hardcover ISBN : 978-3-031-51688-7 Published: 02 April 2024

eBook ISBN : 978-3-031-51689-4 Published: 01 April 2024

Series ISSN : 2662-5431

Series E-ISSN : 2662-544X

Edition Number : 1

Number of Pages : VI, 257

Number of Illustrations : 20 b/w illustrations, 10 illustrations in colour

Topics : Marketing , Emerging Markets/Globalization , Industries

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Francesco Asdrubali

Giorgio Baldinelli

tThe paper reports the results of an extended investigation performed on a sample of wooden windowselected as case study. A holistic approach was chosen to define all the main parameters characterizingthe sample from the thermal, acoustic, mechanical, optical and environmental points of view. After anaccurate state of the art survey, experimental measurements and numerical simulations were performedin order to evaluate the following parameters: thermal transmittance, airborne sound insulation, solar,light and UV transmittance, air permeability, water tightness, resistance to wind load. A LCA study allowedto correlate the energy and environmental impacts. By means of a comprehensive results analysis, astandard configuration of the window was defined (Scenario 0); two optimized scenarios were thenselected, one including a solar control film in the glazing (Scenario 1) and another with a warm edge spacerreplacing a common aluminium spacer (Scenario 2). A complete energy and environmental analysiswas performed for all scenarios achieving a holistic evaluation of the benefits. Results show that intemperate climates the improvement of the window thermal characteristics, obtained through a propercontrol of solar radiation, is the most relevant criterion to optimize the overall energy and environmentalperformance of the window.

Energy Policy

… Community-Building …

Svend Svendsen

International Journal of Thermal and Environmental Engineering

A. Alshboul , Kholoud Hassouneh

Stephen Selkowitz

Professor Dilanthi Amaratunga

Victoria Haines

Abstract Project CALEBRE (Consumer Appealing Low Energy technologies for Building REtrofitting) is a four year£ 2 million E. ON/RCUK funded project that is investigating technologies and developing solutions for the UK's solid-wall houses to offer energy demand reduction, energy efficient heat generation and energy management combined with user appeal. Understanding how technical solutions can be aligned with householder lifestyles is central to the CALEBRE project.

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