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How to Start a Presentation: 5 Templates and 90 Example Phrases

By Status.net Editorial Team on February 27, 2024 — 11 minutes to read

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

  • 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
  • 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
  • 3. “I’m excited to have the opportunity to present to you all about…”
  • 4. “Thank you all for coming. Today, we’re going to explore…”
  • 5. “Let’s begin by looking at the most important question: Why are we here today?”
  • 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
  • 7. “Before we get started, I want to express my gratitude for your presence here today.”
  • 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
  • 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
  • 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
  • 11. “Let’s embark on a journey through our discussion on…”
  • 12. “I’m delighted to have the chance to share my insights on…”
  • 13. “Thank you for the opportunity to present to such an esteemed audience on…”
  • 14. “Let’s set the stage for an engaging discussion about…”
  • 15. “As we begin, I’d like you to consider this:…”
  • 16. “Today marks an important discussion on a subject that affects us all:…”
  • 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
  • 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
  • 19. “I’m honored to present to you this comprehensive look into…”
  • 20. “Without further ado, let’s get started on a journey through…”
  • 21. “Thank you for carving time out of your day to join me for this presentation on…”
  • 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
  • 23. “I invite you to join me as we unpack the complexities of…”
  • 24. “Today’s presentation will take us through some groundbreaking ideas about…”
  • 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
  • 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
  • 27. “Let’s ignite our curiosity as we begin to explore…”
  • 28. “Thank you for your interest and attention as we dive into the heart of…”
  • 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
  • 30. “I’m eager to share with you some fascinating insights on…”
  • 31. “Welcome to what I believe will be a transformative discussion on…”
  • 32. “This morning/afternoon, we’ll be venturing into the world of…”
  • 33. “Thank you for joining me on this exploration of…”
  • 34. “I’m delighted by the turnout today as we embark on this exploration of…”
  • 35. “Together, let’s navigate the intricacies of…”
  • 36. “I’m looking forward to engaging with you all on the subject of…”
  • 37. “Let’s kick things off with a critical look at…”
  • 38. “Thank you for your presence today as we shine a light on…”
  • 39. “Welcome to a comprehensive overview of…”
  • 40. “It’s a privilege to discuss with you the impact of…”
  • 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
  • 42. “Today, we’re going to break down the concept of…”
  • 43. “As we get started, let’s consider the significance of our topic:…”
  • 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
  • 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

  • “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
  • “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
  • “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
  • “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
  • “I’m thrilled to discuss this breakthrough that could revolutionize…”
  • “This project has been a labor of love, and I’m eager to walk you through…”
  • “When I first encountered this challenge, I was captivated by the possibilities it presented…”
  • “I can’t wait to dive into the details of this innovative approach with you today…”
  • “It’s genuinely exhilarating to be at the edge of what’s possible in…”
  • “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
  • “Nothing excites me more than talking about the future of…”
  • “Seeing your faces, I know we’re going to have a lively discussion about…”
  • “The potential here is incredible, and I’m looking forward to discussing it with you…”
  • “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
  • “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

  • “With a decade of experience in this field, I’ve come to understand the intricacies of…”
  • “Having led multiple successful projects, I’m excited to share my insights on…”
  • “Over the years, working closely with industry experts, I’ve gleaned…”
  • “I hold a degree in [your field], which has equipped me with a foundation for…”
  • “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
  • “Having published research on this topic, my perspective is grounded in…”
  • “I’ve been a keynote speaker at several conferences, discussing…”
  • “Throughout my career, I’ve contributed to groundbreaking work in…”
  • “My experience as a [your previous role] has given me a unique outlook on…”
  • “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
  • “The program I developed was recognized by [award], highlighting its impact in…”
  • “I’ve trained professionals nationwide on this subject and witnessed…”
  • “Collaborating with renowned teams, we’ve tackled challenges like…”
  • “I’ve been at the forefront of this industry, navigating through…”
  • “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

  • “I stand before you today with a deep understanding of…”
  • “You can rely on the information I’m about to share, backed by thorough research and analysis…”
  • “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
  • “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
  • “I’m fully confident in the recommendations I’m providing today due to…”
  • “The results speak for themselves, and I’m here to outline them clearly for you…”
  • “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
  • “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
  • “I assure you, the journey we’ll take during this presentation will be enlightening because…”
  • “Your success is important to me, which is why I’ve prepared diligently for our time together…”
  • “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
  • “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
  • “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
  • “You’ll leave here equipped with practical, proven solutions that you can trust because…”
  • “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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How to Start a Presentation [+ Examples]

Tolu Alabi

Published: September 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

how to start a presentation where a person holds mic

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

introduction at start of presentation

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

introduction at start of presentation

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Cover image of a How to Start a Presentation article with an illustration of a presenter giving a speech.

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

  • The Classic Trick: Open a Presentation with an Introduction
  • Open a Presentation with a Hook
  • Begin with a Captivating Visual
  • Ask a “What if…” Question
  • Use the Word “Imagine”
  • Leverage The Curiosity Gap
  • The Power of Silence
  • Facts as Weapons of Communication
  • Fact vs. Myths
  • The Power of Music
  • Physical Activity
  • Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

Bio Slide design for PowerPoint

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

TED.com Jane McGonigal Ted Talk - This Game Will Give You 10 Years of Life

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

  • Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
  • Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
  • Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
  • Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

Our Iceberg Is Melting Concept with Penguins in an Iceberg

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

What if example with an Opening Slide for Presentation

Alternatively, you can work your way to this point using different questions:

  • Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
  • Use “How” as your question hook if you plan to introduce a potential solution to a problem.
  • If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

What if technique analysis for a Financial topic

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

  • Pay more attention,
  • Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Curiosity Gap example clickbait Buzzfeed

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

  • Start telling a story, pause in the middle, and delay the conclusion of it.
  • Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
  • Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

introduction at start of presentation

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Blog Marketing How To Start a Presentation: 15 Ways to Set the Stage

How To Start a Presentation: 15 Ways to Set the Stage

Written by: Krystle Wong Jul 25, 2023

How To Start A Presentation

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience. 

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation. 

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

introduction at start of presentation

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

introduction at start of presentation

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track. 

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk. 

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

introduction at start of presentation

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources. 

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

introduction at start of presentation

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

  • “Imagine…”
  • “Picture this…”
  • “Did you know that…”
  • “Have you ever wondered…”
  • “In this presentation, we’ll explore…”
  • “Let’s dive right in and discover…”
  • “I’m excited to share with you…”
  • “I have a confession to make…”
  • “I want to start by telling you a story…”
  • “Before we begin, let’s consider…”
  • “Have you ever faced the challenge of…”
  • “We all know that…”
  • “This is a topic close to my heart because…”
  • “Over the next [minutes/hours], we’ll cover…”
  • “I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience. 

introduction at start of presentation

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation. 

Venngage Stock Photo Library

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free. 

introduction at start of presentation

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive.  A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired. 

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech. 

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

introduction at start of presentation

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation. 

introduction at start of presentation

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations. 

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message. 

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

introduction at start of presentation

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Venngage Infographics Templates

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation. 

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant. 

introduction at start of presentation

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation . 

introduction at start of presentation

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation . 

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest. 

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

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7 Creative Ways to Start Any Presentation (With Examples!)

introduction at start of presentation

I like building and growing simple yet powerful products for the world and the worldwide web.

Published Date : December 4, 2020

Reading Time :

Creating an effective presentation is challenging and needs a lot of effort to become engaging with your audience. Many questions are indeed rounding up your head.

Like how to start a PowerPoint presentation and a class set-up presentation, it helps people, such as entrepreneurs, organize and disseminate their ideas flawlessly.

It clarifies intentions, concepts, and other feasible topics specifically. They may differ from execution, events, and for whom the presentation. 

With that, the bottom line and the question is how to do it. How do you start a board meeting presentation, or how do you start a presentation introduction in class?

Many students are also struggling with how to start a case study presentation, and young entrepreneurs or start-ups are struggling with how to start a business presentation.

To ease the tension and upgrade your confidence , furthermore those people above, I will share some tips, steps, and how to start a presentation example.

Why Presentation is Important in Persuading

Presentations break communication barriers. Across this, it brings mutual understanding to the audience.

In winning your stances and goals, having and knowing how to start a presentation is a must. It helps you more to give an idea of what your topic could be through moving pictures and graphics in reality. 

The role of presentation in persuading can be categorized into many factors. First, it helps your audience to feel more comfortable with your spiels.

Second, you have the chance to tell your options,  choices, summary, and the result of your case study, etc., within your presentation. Especially can be stoop on how to start a business presentation.

Lastly, knowing how to deliver and how to start a presentation in persuading your listener includes support for your audience’s decision. Through it, the concept of persuasion becomes more reliable with tangible materials. 

It is evident in thesis defenses and academic proposals. To start a case study presentation, you must present facts, stats, related studies, and other materials.

And to achieve that in a well-presented way, you need to think and come up with a composition associated with your topic to make it reliable and credible. 

how to start a presentation

Different Ways to Start a Presentation

Difficulties on how to start a case study presentation and the things you need to behold within your PowerPoint presentation would be easy after sharing with you this advice. 

As for direction and advice, take a look at this list to start a presentation generally. 

1. Start With a Strong Claim

The beginning is always the hard part of a presentation. But like a bottle of water, after it gets opened, the water inside can flow smoothly to your gulp.

Meaning after spitting out your first words, everything should follow accordingly to your presentation. That’s why it is the most crucial when you are learning how to start a presentation. 

Try to use the iconic lines of a famous philosopher —striking advice of a hotshot entrepreneur for your business proposal presentation.

Through this, you can have a good impression on your listener. Shook them and contradict their ideas; indeed, you can have an intense or beneficial presentation. 

2. Know Your Prospect

Besides technicalities and visuals, knowing first the current state, perspective, wants, and needs of your prospect or audience is vital.

Before the presentation, you can send them a pre-assessment or survey consisting of what they want to see and learn and things to keep them interested, or you need to get their attention and interest.

how to start a presentation

3. Assist the Flow With Visuals

Showing your audience a good spiel in presenting your developing ideas and concepts through pictures that can’t be put quickly in language can break communication drawbacks.

Apart from describing your idea in a presentation, you are also giving quick ways to dice abstract ideas.

4. Moving Pictures

Pictures and videos are great instruments for nurturing your ideas and your audience counterparts.

The power of moving pictures is evident as the film business and the movie industry is booming and depicting fictional stories into reality. 

5. Break People’s Expectation

To break the set expectations of your audience for you,  always stick to your premise. Whether on business, academics, proposals, and other topical presentations.

Call an action to smash misconceptions about your particular presentation. 

6. Spill Surprising Stories

Bring stories and the characters in life. Create conflict and suspense to highlight your goal’s presentation.

It also helps you to organize your presentation’s information to be catchy and relatable. Touching stories can affect audience decision-making. 

7. Know When to Pause 

Don’t present vague ideas, premises, and concepts. Stop bombarding your audience.

After a round of applause or before speaking, take a three-second pause. Observe your audience’s facial expressions. 

With that, you can focus on your tone. It is also an indication that you want to give your audience a short rest.  

Orai helps you perfect your speech with feedback on your tone, tempo, confidence , and conciseness .

Things to Avoid on Presentation

Introducing your name along with your topic is not acceptable and is not a killer intro. To nail a presentation, be careful and prevent unnecessary elements. 

Here is the list of recommended things you should avoid on how to start a presentation.

1. Cliché Sentences

Do you believe that the flow and relevancy of your presentation depend on your introduction?

If you do believe, avoid cruddy beginnings, initials, and phrases. Instead of stating, “What will your presentation be about,” give them an idea of why they need it and why it is worth sharing.

2. Plain Visuals

Stop using standard PowerPoint templates, discarded pictures, and non-HD videos. For engaging your audience, mastering your spiels is not enough to convince your listeners.

The balanced presentation consists of a good speech , spiels, and an enticing display. Instead of using plain visuals, use simple but complex graphics.

3. Lame Transitions

It is not all about effects or glitching transition effects but about how you transmit your spiels. Always open your arguments with a bang and end them using striking remarks. 

how to start a presentation

4. Unstable Stats and Facts

Don’t use outdated data, studies, and facts. Don’t go to less up-to-date data websites. 

Treat the facts and stats as vitamins for your presentation, as it helps your exhibition look reliable and robust.

5. Colorless Templates

Pick templates that fit your topic and theme—download innovative templates and slides. Analyze your presentation structure. 

Make sure to go for a font that suits perfectly to the presentation. Go for roadmaps, unique mats, and decks. 

Check out this video for more tips on how to avoid presentation pitfalls:

Steps to Enhance Your Visual Presentation

To sort things specifically on how to start a presentation. Here are the steps and tips on how to start a PowerPoint presentation.

Step 1: Get a Color Palette

“Colors speak louder than texts.”

Aside from shapes, figures, and moving objects, picking the right color palette for your presentation can beautify the board’s ambiance if that’s the case.

Logos and company icons have their color combination to mark and emphasize their brand to all consumers. It may also apply to presentations. 

If you want to be considered or remembered, start by choosing the right color palette. 

Step 2: Create a Theme

The theme supports the flow of your topic; it is the backbone of your presentation. Not considering this element can’t make your topic vague and not intact. 

Step 3: Add Hyperlinks

Going back to how to start a presentation,  comparing specific ideas is a waste of time. Using hyperlinks, you can offer your audience a “video game” theme.

Step 4: Play Short Video or  Create GIFS

Before or after spiels about a particular slide, play a short video as an icebreaker. It helps you to feed your audience with a large amount of information in a shorter period.

Step 5: Practice the Presentation with Spiels in Every Portion

Practice helps you to attain presentation skills. You can interact with your audience, disseminate the messages clearly, and analyze your listeners’ mindset. 

You can also improve the flow of run-throughs. These will support you to polish and enhance persuasive skills.

Practice your perfect speech with Orai

Presentation Checklist 

Besides sharing the tips and steps on how to start a presentation, let me give you a sample presentation checklist to support and organize your presentation. 

Presentable Outfit    
A backup copy of your presentation    
Early arrival to set up essential equipment    
Practice your presentation    
Props and other needed materials    

This checklist may vary in every presentation. You can create and set your reminders. 

Vital Points of a Presentation 

To use your time wisely , try this outline on creating a presentation, such as how to start a board meeting presentation and more. 

This table only serves as a sample outline. It may also vary depending on your topic and forte. 

   
Bold Introduction Engaging VisualsUsed Famous People’s Iconic Lines

Body and Discussion

Part 1: Premise, Objective, and Goal Part 2: Argument and Background InformationPart 3: Expected Result and Resolution (others.)
Conclusion In summary of the whole presentation, the topic leaves a remarkable ending.

How to Start Business Presentation and Other Samples

For all entrepreneurs, this portion is for you. To gratify your needs and to enlighten you on how to start a business presentation. Here are the basics.

  • Create a Plan

Always start with a concrete plan to strengthen the body of your presentation. With that, your listeners can’t easily stab your presentation.

  • Pick The Right Deck

If you are discussing in a formal setting, pick a deck with gray colors, choose dominant colors, and then combine.

  • Tell Stories and Laugh

To balance the whole presentation, put some icebreakers and funny idioms about your topic. Make sure it is sensible.

  • Add Verbal Cues and Signpost

It helps your audience to get intact through the presentation. Try to use signal transitions, such as words or phrases that would give interconnections.

  • Collect Images and Charts

Of course, images and charts are vital. Make sure to use HD photos and reliable maps from data websites.

  • Initiate Audience Interaction

After the presentation, evaluate it by asking your listeners if they have any questions. 

Questions like these must be considered and answered in your presentation.

  • How would you design your material?
  • How factual is it?
  • What is the target deadline? Show your timeline.      

Watch this live speech or business seminar to get different hooks and other strategies to impress your listeners with your business presentation:

3 Essential Parts on How to Start a Board Meeting Presentation

As your supervisor and other executives watch you presenting, stand tall and present like a boss through these points.

  • Create the Structure of Your Presentation

It organizes the presentation and connects the main points to sub-points. With that, you can have minimal effort but impactful results.

  • Build Big Introduction

Try to begin asking the “why’s,” furthermore, enlighten them of “hows.” How to conduct, how to execute, and how to surpass their limits.

Stop introducing your presentation with your name. Always start to implore your audience with no cliché intro.  

  • Develop Your Data and Tell Crucial Parts

You can be ideological, symbolic, and rhetorical, and these things are not yet easy to comprehend without visuals. That’s why it is essential to develop and expand your data to make it understandable. 

Suppose you want to have a good impression when presenting a business proposal to your bosses and other hotshots. Watch this video on striking tips and techniques for a presentation:

Vital Aspects of How to Start a Case Study Presentation

Case study presentations are more technical, unlike the other displays. It should be specific, tangible, credible, and substantial.

Also, here are the vital points to follow. 

  • Show the Possible Results. Collect the possible outcomes or predicted results. With that, you can jump to “how” you will carry the topic into different methods and production. 
  • Prepare Back-Up Studies. Always have a backup; there are some unexpected circumstances, emergencies, and other possible matters that may ruin your original presentation. It is wise to prepare around three to six backup studies you can easily refer to. 
  • Connect to Your Prospect’s Situation. Research on their state, status, and other related ideas. It will help your case study to get a thumbs up. 
  • Focus on Deals. Keep in mind that you have a target deal. Always connect your study to the current agreement and profitable offers.

How to Start a Presentation Introduction in Class

Facing new students is challenging, right? If you want to get a good impression from your class in different situations, take a look at these tips.

  • Present Yourself With Manners

Tell them briefly who you are and why you are there in front of them while showing the right conduct and manners. 

how to start a presentation

  • Cite Your Objectives and Its Relevance

The material or your material must be the center of any presentation. Discuss its factuality and how tangible it is. Along with these, tell stories that may catch their interest and attention throughout the presentation.

  • Leave Interesting Statement

End it with a bang! Make them think and stare at you. You can also give them riddles and some metaphorical set of words as an ending remark . 

Indeed, you will gain their participation, plus you are helping your listeners to think critically. 

Become a pro presenter. Download Orai and start practicing

How to Make an Unforgettable Start-Up Presentation 

To give more emphasis on how to start a business presentation and to help young entrepreneurs. I’ll share with you this detailed outline. I hope you tuck this with you. 

1. Set Goals For Your Business Presentation

Always set the stage with objectives. Since you are presenting to get clients and investment, it would help if you cleared how long it takes your business proposal.

2. Start With Provoking Questions or Stories

Never underestimate the power of storytelling. Initiate your presentation with real-life stories. 

Stating provoking questions can grab attention, positive or negative, is a good result. It helps you to get your listener’s ears and eyes. 

3. Show Alarming Statistics, Graphics as a Clue 

This recommendation is similar to a word game, the “4-pics, One Word,” demonstrating the idea or topic with photos will be more immersing. 

Visuals are one of the key points to expand a presentation. They are depicting patterns, diagrams, and trends. Lend quick analysis and predictions. 

how to start a presentation

By using graphics, you can easily sustain the interest of your listeners and attract more viewers. 

4. Know Your Material

Master your presentation and fill loops. And on your topic. Study the weak points and establish more of the strengths of the presentation. 

With that, you can derive the information smoothly. Take note of this. It is also vital on how to start a board meeting presentation. 

5. Add Business-Related Stories and Humor

Put the top 10 successful corporations, traders, companies, and other information that may help you present your goal. Flash the motto of some famous entrepreneurs. Analyze or contradict it to gain more attention. 

Try to spiel some business jokes as an icebreaker. Any possible facts about business that you can use — catch it!

6. Hold Your Audience With Visuals

Play videos like a Public Service Announcement (PSA), but make sure it is connected to your topic. 

Learn how to start a business presentation that has movement and action for society. With that, your listeners may think your presentation is worth investing in. 

7. Relax and Have an Early Set-Up

Stay calm and don’t even think about drawbacks or shortcomings, especially the night before the presentation.

Make sure to pamper your body. Create also a plan B for unexpected circumstances.

8. Calculate Your Time and Sort it Into Parts

In your run-through, always set a timer. It gives you a heads up if you may look rushing or too slow in explaining each slide.

Being not responsible for other people’s time is a turn-off, especially in business, where time is essential in the industry. 

To present other samples wisely. Let me share some videos to rock and how to start a presentation:

What are some examples of great presentation structures and delivery techniques?

Successful presentations like “How Google Works” and “Start with Why” prove the power of clarity and simplicity. Both Schmidt and Sinek captivate audiences with straightforward messages enhanced by visuals (slides or whiteboard) that support, not overpower, their narratives. The lesson: ditch complexity, focus on your core message, and deliver it with a conviction for maximum impact.

How can group presentations be structured effectively?

Effective group presentations require thorough rehearsal, clean transitions, and speaker handovers. Recap your section, introduce the next speaker, and gesture towards them to link sections and keep the audience engaged.

How can physical movement enhance the delivery of my presentation?

Ditch the podium! Move around the stage to grab attention, connect with listeners, and emphasize key points. Strategic shifts in location signal transitions, while your energy and passion come alive through purposeful movement. Make your presentation dynamic and memorable – get moving!

How can I structure a presentation using the remaining method approach?

To master the “remaining method,” Briefly introduce the controversy, dive deep with your side (logos & pathos!), acknowledge and dissect opposing solutions, and then unveil your “remaining solution” as the superior answer. Wrap up with a strong summary and a call to action. Guide your audience, earn trust, and win them over!

What are the key elements involved in storytelling for presentations?

Ditch the dry facts! Captivate your audience with stories. Use classic structures like the hero’s journey or jump into the action with “in media res.” Craft your narrative with a clear plot, relatable characters, and a consistent tone. Tie it all back to your key points for maximum impact. Storytelling makes presentations memorable, engaging, and impactful – go forth and win hearts (and minds)!

How can I structure my presentation using the problem-solution method?

Hook them, hit them, fix them! Problem-solution presentations start with a clear pain point, delve deep with causes and impacts (think logic and emotions!), and then unveil your solution as the hero and its amazing benefits. Finish with a call to action – tell them what to do next! Simple, powerful, persuasive.

What are some common presentation structures beyond the typical format described in the passage?

Forget the slides; show and tell! Demo presentations explain the “what” and “why” of your product, then dazzle with a live showcase. Highlight problem-solving and potential uses to keep them hooked. Leave them curious and wanting more with a glimpse of what your product can truly do. It’s all about interactive understanding and engagement!

What is the purpose of the Q&A session at the end of a presentation?

Q&A isn’t just an add-on! It’s a chance to clear confusion, recap key points, and answer burning questions. Wrapping up the discussion, offering deeper dives, and inviting audience participation – it’s the perfect way to seal the deal and connect with your listeners.

What should be included in the main body of a presentation?

Ditch the tangents and deliver on your promises! The main body is where you unpack your points. Organize it clearly, hit each topic with evidence and examples, summarize as you go, and link your ideas. Keep it focused, relevant, and audience-friendly – take notes, stay on track, and make your impact!

How should the introduction of a presentation be structured?

Hook, roadmap, and expectations – that’s your intro! Briefly introduce the topic, explain why it matters and what you’ll cover, and tell the audience how long they’re in for and if they can participate. Set the stage, guide them through, and make them feel comfortable – then dive in!

Why is structuring a presentation important?

Get organized, and get remembered! Structure keeps your audience engaged and learning while boosting your confidence and delivery. It’s a win-win for both the speaker and the listener!

Conclusion: 

To be an effective speaker or presenter, you must master how to start a presentation. Learn the basics and dynamics. 

Earn persuasive skills and grasp how to start a PowerPoint presentation with the steps and tips above to disseminate the information in a free-lingual way effectively. 

I hope you find this helpful; you are free to use these tips for any goals. 

You can try Orai , an AI-powered speech coach that perfectly suits your budget! They provide instant feedback on you to help with your public speaking needs. Start your free trial with Orai today! 

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How to Start a Presentation: 12 Ways to Keep Your Audience Hooked

How to Start a Presentation: 12 Ways to Keep Your Audience Hooked

Written by: Nayomi Chibana

how to start a presentation - header wide

Wondering how to start a presentation that makes your audience sit up in their seats with excitement?

"Today, you will learn something that will add 10 years to your life."

"20 years from now, your job won't exist."

"Did you know that more people have access to a mobile phone than a toilet?"

Presentation starters like these are key to grabbing your audience's attention and making the most of the time allotted to you.

Instead of thanking the audience, making an unrelated joke or apologizing for a technical issue, why not dive right into the subject matter with a gripping statement or thought-provoking question?

To help you craft your own killer presentation starters, we've sorted through some of the most popular TED talks in history and created this list of the most effective ways to start your next presentation .

Many of these presentation starters are successful because they appeal to human emotions such as curiosity, awe, surprise or fear. You can read more on creating viral content that triggers emotional responses in this post .

Better yet, check out the video version of this blog post. This video distills 12 killer strategies to start your presentation and keep the audience's attention throughout.

introduction at start of presentation

  • Knowing how to start a presentation is crucial because it sets the tone for the rest of the presentation. A strong and engaging opening can capture the audience's attention and generate interest in your presentation.
  • There are many ways to start a presentation: make a provocative statement, incite curiosity; shock the audience; tell a story, be authentic;  quote a famous or influential person.
  • Here are other presentation opening strategies: Begin with a captivating visual; ask a question; use silence; start with a prop; tell a relevant joke; use the word "imagine.
  • Take advantage of Visme's free online presentation software to create attention-grabbing presentations that align with your branding and engage your audience.
  • If you're short on time, tap into the power of Visme's AI presentation maker to create stunning presentations in minutes. Simply describe what you want to create, select your preferred design option and let the tool do the heavy lifting.

How to Start a Presentation

Knowing how to start a presentation is just as crucial as the message you're trying to convey. If you can't start it effectively, you might not be able to leave a strong enough impact by the end of it.

TED speakers are some of the best presenters in the world, and there's a lot you can learn from their talks. Below, we've handpicked some of these presentations that start with a bang and manage to keep the audience hooked till the very end.

1 Make a provocative statement.

"I want to discuss with you this afternoon why you're going to fail to have a great career."

One surefire way to get your audience's attention is to make a provocative statement that creates interest and a keen desire to know more about what you have to say.

The presentation above, for example, does just that by making a surprising first statement that inspires surprise, amusement, curiosity and fear at the same time.

With 4.8 million views and counting, this talk by an economics professor draws you in precisely because it steers clear of the traditional talk, using blunt humor to enumerate all the irrational excuses people make for not pursuing their dreams and passions.

2 Incite curiosity.

"I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I'm not particularly proud of. Something that, in many ways, I wish no one would ever know, but here I feel kind of obliged to reveal."

Another way to grab your audience by the collar is to incite curiosity. In this popular TED talk viewed over 15.4 million times, career analyst Dan Pink succeeds at getting the entire audience to look at him intently, waiting for his next word, by resorting to an opening statement that builds suspense.

Since human beings are by nature curious creatures, most people in the audience were probably asking themselves "What did he do?" and imagining all sorts of possible scenarios.

3 Shock the audience.

"You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk."

In many ways related to the previous two presentation starters, this hook involves making a counter-intuitive or paradigm-shifting statement that goes against a popular belief or simply shocks due to the perceived impossibility of the proposed statement.

This introduction by game designer Jane McGonigal, for example, achieves a level of surprise by making a seemingly improbable assertion. After hearing this kind of statement, most people will want to listen to your entire talk, if not out of genuine interest, then at least for the sake of pacifying their incredulity.

(By the way, she makes good on her promise by revealing a game she designed to boost resilience, which is backed by scientific research.)

4 Tell a story.

"When I was seven years old and my sister was just five years old, we were playing on top of a bunk bed..."

As covered in a previous post , storytelling is the key ingredient that separates good, engaging presentations from bad ones that lack a clear message and persuasive delivery.

In his popular talk on the secret to being more productive, psychologist Shawn Achor tells a childhood story to lead into the effectiveness of positive psychology. He then goes on to provide concrete evidence backing his claim that pursuing happiness, rather than productivity for its own sake, actually makes you more--not less--productive.

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5  Be authentic.

"I'm going to tell you a little bit about my TEDxHouston Talk. I woke up the morning after I gave that talk with the worst vulnerability hangover of my life. And I actually didn't leave my house for about three days."

Another way to draw your audience into your own world is to tell a revealing personal story. This is certainly not easy but, when done right, can quickly spark interest in your topic and build an emotional connection between you and your audience.

In Brene Brown's talk on confronting shame, she begins by admitting that she felt embarrassed over the revelations she had made in her massively popular TED talk on embracing vulnerability.

6 Quote an influential person.

One of the easiest ways to start a presentation is to quote an influential person. In these cases, it's best to use a pithy, short and relevant quote to catch your audience's attention.

In the widely viewed video above, for example, writer Andrew Solomon quotes Emily Dickinson to begin his talk on depression, an illness he asserts affects many more people than the official figures suggest.

The quote is particularly powerful and effective because it eloquently describes the state of depression from the point of view of a person who is feeling all the emotions associated with it.

7 Begin with a captivating visual.

To introduce this fascinating TED talk on how movements really get started, entrepreneur Derek Sivers uses some surprising footage to support his statements. They are especially captivating because they debunk widely held beliefs on the matter, proving that it takes more than just a charismatic leader to start a revolution of any sort.

8 Ask a question.

"Do you think it's possible to control someone's attention? Even more than that, what about predicting human behavior?"

In this attention-grabbing presentation on the flaws in human perception, world-famous pickpocket Apollo Robbins starts off by asking the audience a question that leads right into the meat of his talk, which has been viewed worldwide more than 10.5 million times.

In these cases, it's best to pose a question that will really get your audience thinking and, in the best possible scenario, challenge their prevailing beliefs or preconceptions on a certain topic.

51 Best Presentation Slides for Engaging Presentations (2024)

9 Use silence.

Another effective technique--which should only be used if you're a seasoned presenter and are able to maintain your composure throughout--is to leverage silence to command a room.

Watch, for example, how musician Amanda Palmer starts off her talk by not saying a word, simply breathing in and out and using props to communicate her message.

Although you may not want to resort to both silence and using a prop in your presentation, this is a very effective dramatic technique that, if done right, quickly draws all eyes to you.

10 Start with a prop.

Considering that the audience's gaze is attracted by motion and visual objects, another way to hook them right from the outset is to use a prop.

Take a look at how best-selling author Susan Cain uses a physical object to visually complement her opening story on her first summer camp experience. It not only adds a dramatic effect, it also keeps viewers eyes on her while on stage.

11 Tell a relevant joke.

"Okay, now I don't want to alarm anybody in this room, but it's just come to my attention that the person to your right is a liar."

Humor is not only a good way to break the ice and endear the audience to you right from the outset, it can also be very effective in getting your point across if it's relevant to your talk.

Lie detector Pamela Meyer, for example, deftly uses both humor and an element of surprise in her opening statement as she tells the audience that the person to their right is probably a liar. This gets the audience to laugh and then focus on her topic at the same time.

She goes on to give some shocking statistics (such as that on any given day, we're lied to up to 200 times) and delivers an intriguing talk that has been seen close to 13 million times.

12 Use the word "imagine."

"Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary."

Lastly, there are times when leading your audience to use their imaginations is the best bet. You can prompt them to do this by using the commands "imagine," "think of" or "picture this." These are just a few of the most powerful opening words for presentation.

Plane crash survivor Ric Elias, for example, uses this technique in the video above to quickly thrust his audience into the central scene of his harrowing story.

Learn How to Start a Presentation Effectively

What about your next presentation? Have you thought about how you're going to set the mood for your talk? We've rounded up some of the best way to start a presentation.

When you're ready to get started creating your presentation, give Visme's presentation software a try! The tool comes with an AI writer that helps you generate killer content for your next presentation in seconds.

Plus, check out our post on how to end a presentation so you both start and end your speech with a bang.

And if you want to learn all our secrets on how to deliver an unforgettable presentation, as well as how to create visual slides with impact, grab our free e-book below.

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About the Author

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. Besides researching trends in visual communication and next-generation storytelling, she’s passionate about data-driven content.

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Speak Confident English

How to Organize Your Introduction for a Presentation [+ FREE Presentation Checklist]

May 1, 2018 | Business Professional English , Free Resource , Public Speaking & Presentations

How to Organize Your Introduction for a Presentation in English - Lesson

This lesson on how to organize your introduction for a presentation in English has been updated since its original posting in 2016 and a video has been added.

Getting ready to present in English? Here’s how to make sure your introduction for a presentation in English is successful.

But first… When you think about a presentation, I know you’re thinking about something like a TED video or a presentation at a conference. You’re thinking about a speech, with PowerPoint slides and a big audience.

But did you know we use the same skills when we share new information or ideas with our work colleagues? Or when we tell stories to our friends and family? The situation or speaking task may be different but we still use the same skills.

When presenting information or telling stories, we need to:

  • Capture a listener’s attention
  • Share information, ideas, or opinions
  • Give the important details
  • Make your information memorable
  • Get your audience (family, friends, colleagues or strangers) to agree, to take action, to change their mind, etc.

So today you’re going to learn how to take the first big step in your English presentation: how to start with a great introduction.

The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.

However, that first moment when you start to speak is often the hardest. Knowing how to best prepare and knowing what to say will help you feel confident and ready to say that first word and start your presentation in English.

Be sure to include these 5 things in your inroduction.

Lesson by Annemarie

How to Organize Your Introduction for a Presentation in English and Key Phrases to Use

Organize Your Introduction Correctly

Okay, first let’s focus on what you need to include in your English introduction. Think of this as your formula for a good introduction. Using this general outline for your introduction will help you prepare. It will also help your audience know who you are, why you’re an expert, and what to expect from your presentation.

Use this general outline for your next presentation:

  • Welcome your audience and introduce yourself
  • Capture their attention
  • Identify your number one goal or topic of presentation
  • Give a quick outline of your presentation
  • Provide instructions for how to ask questions (if appropriate for your situation)

Use Common Language to Make Your Introduction Easy to Understand

Great, now you have the general outline of an introduction for a speech or presentation in English. So let’s focus on some of the key expressions you can use for each step. This will help you think about what to say and how to say it so you can sound confident and prepared in your English presentation.

“The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.”

Welcome Your Audience & Introduction

It is polite to start with a warm welcome and to introduce yourself. Everyone in the audience will want to know who you are. Your introduction should include your name and job position or the reason you are an expert on your topic. The more the audience trusts you, the more they listen.

  • Welcome to [name of company or event]. My name is [name] and I am the [job title or background information].
  • Thank you for coming today. I’m [name] and I’m looking forward to talking with you today about [your topic].
  • Good morning/afternoon ladies and gentlemen. I’d like to quickly introduce myself. I am [name] from [company or position]. (formal)
  • On behalf of [name of company], I’d like to welcome you today. For those of you who don’t already know me, my name is [name] and I am [job title or background]. (formal)
  • Hi everyone. I’m [name and background]. I’m glad to be here with you today. Now let’s get started. (informal)

Capture Their Attention

For more information about how to best capture your audience’s attention and why, please see the next session below. However, here are a few good phrases to get you started.

  • Did you know that [insert an interesting fact or shocking statement]?
  • Have you ever heard that [insert interesting fact or shocking statement]?
  • Before I start, I’d like to share a quick story about [tell your story]…
  • I remember [tell your story, experience or memory]…
  • When I started preparing for this talk, I was reminded of [tell your story, share your quote or experience]…

Identify Your Goal or Topic of Presentation

At this stage, you want to be clear with your audience about your primary topic or goal. Do you want your audience to take action after your talk? Is it a topic everyone is curious about (or should be curious about)? This should be just one or two sentences and it should be very clear.

  • This morning I’d like to present our new [product or service].
  • Today I’d like to discuss…
  • Today I’d like to share with you…
  • What I want to share with you is…
  • My goal today is to help you understand…
  • During my talk this morning/afternoon, I’ll provide you with some background on [main topic] and why it is important to you.
  • I will present my findings on…
  • By the end of my presentation, I’d like for you to know…
  • I aim to prove to you / change your mind about…
  • I’d like to take this opportunity to talk about…
  • As you know, this morning/afternoon I’ll be discussing…

Outline Your Presentation

You may have heard this about presentations in English before:

First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.

It sounds crazy and weird, but it’s true. This is how we structure presentations in English. So today we’re focusing on the “First, tell me what you’re going to tell me” for your introduction. This means you should outline the key points or highlights of your topic.

This prepares your listens and helps to get their attention. It will also help them follow your presentation and stay focused. Here are some great phrases to help you do that.

  • First, I’m going to present… Then I’ll share with you… Finally, I’ll ask you to…
  • The next thing I’ll share with you is…
  • In the next section, I’ll show you…
  • Today I will be covering these 3 (or 5) key points…
  • In this presentation, we will discuss/evaluate…
  • By the end of this presentation, you’ll be able to…
  • My talk this morning is divided into [number] main sections… First, second, third… Finally…

On Asking Questions

You want to be sure to let you audience know when and how it is appropriate for them to ask you questions. For example, is the presentation informal and is it okay for someone to interrupt you with a question? Or do you prefer for everyone to wait until the end of the presentation to ask questions?

  • If you have any questions, please don’t hesitate to interrupt me. I’m happy to answer any questions as we go along.
  • Feel free to ask any questions, however, I do ask that you wait until the end of the presentation to ask.
  • There will be plenty of time for questions at the end.
  • Are there any questions at this point? If not, we’ll keep going.
  • I would be happy to answer any questions you may have now.

Capture Your Audience’s Attention

Do you feel unsure about how to capture the attention of your audience? Don’t worry! Here are some common examples used in English-speaking culture for doing it perfectly!

Two of the most famous speakers in the English-speaking world are Steve Jobs and Oprah Winfrey. While Steve Jobs is no longer living, people still love to watch his speeches and presentations online. Oprah is so famous that no matter what she does, people are excited to see her and listen to her.

BUT, if you listen to a speech by Steve Jobs or Oprah Winfrey,  they still  work  to get your attention!

The don’t start with a list of numbers or data. They don’t begin with a common fact or with the title of the presentation. No – they do much more.

From the moment they start their speech, they want you to listen. And they find interesting ways to get your attention. In his most famous speeches, Steve Jobs often started with a personal story. And Oprah often starts with an inspiring quote, a motivational part of a poem, or a personal story.

These are all great ways to help your audience to listen to you immediately – whether your presentation is 3 minutes or 20 minutes.

Here’s how you can do it.

Like Steve Jobs or Oprah Winfrey, start with a:

  • Personal story or experience
  • Motivational quote or line from a poem or book
  • Joke (be careful with this – make sure it translates easily to everyone in the audience!)
  • Shocking, bold statement (Think of Steve Jobs’ quote: “ Stay hungry. Stay Foolish .”)
  • Rhetorical question ( =a question that you don’t want an answer to; the focus is to make someone think)

And finally, consider audience participation. Ask a question and get your audience to respond by raising hands.

Get the complete Presentations in English Series:

Part 1: How to Prepare for Your Presentation in English

Part 2: How to Start with a Great Introduction in Your Presentation

Part 3:  How to Organize Your Presentation in English

Part 4:  How to End Your Presentation Powerfully

As I mentioned in the video, I have two question for you today:

  • What is the best introduction you’ve ever heard? Have you watched a TED Talk or a presentation on YouTube with a great introduction? Tell me about it. What do you think was great about the introduction?
  • What frightens you the most about preparing your introduction in a presentation? Share your concerns with me so I can help you overcome any challenges you have.

Be sure to share in the comments below to get feedback from me and to learn from others in the Confident English Community.

Have a great week! ~ Annemarie

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guest

Thank you, Annemarie. thanks for the generosity of sharing useful and systemative information and content.

Dharitri karjee

This is really a very informative message thank you.. And it’s help me a lot

yami

hi thank you for this It was helpful. You used simple english that i understood well.

Gassimu Zoker

How to start with a great presentation on composition

Anshika Abhay Thakur

Thankyou for the information . It was much helpful . I will definitely use this information in my presentation 🤗

Thang Sok

Hi, I am Thang Sok Do you have a Sample presentation?

Khadija

This was helpful but can you please tell me how to start a presentation in college because this is for work in a company. My presentation is on laboratory skills and all that

Anum

Its informative

Yasin Hamid

Thank you for this video! I’ve learned quite a lot and will want to use all these knowledge in presenting my thesis proposal in 2 months. About your question no. 2, I’d just like to share that the mere fact of presenting in front of many respected professionals makes me already nervous and shaky even if i have studied everything about my presentation. What do you think should i do to deal with my concern?

martineromy940

Could you give me advise, how to start learning English for beginner.How to prepare presentation on any topic and how to make interesting..

Pratik

Thank u so much for valuable advice. Definitely I will used this in my presentation!!

Farangiz

Thank you very much for these kind of useful advice. I hope my first presentation will be exciting for the audience.Your video is helping me again thanks a lot 😊

yumna

hi, i’m B.COM student and I have to prepare presentation about identifying business opportunities. How to start and an attractive attention to my audience.. Please Help me…

Nancy Tandui

very nise and educative piece of information thank you nancy nairobi kenya

kanishka mishra

i am starting a video speech shooting in night about a famouse person how do i start my speech with a good intro.

Kate

Hi again how do you do a introduction goodbye

kate

Hi i do not know what you are talking about

Annemarie

Hi Kate, I’m sorry to hear you’re not sure about the content. I recommend reviewing the video carefully if you haven’t already. Is there something specific you have a question about?

Tooba

thanks a lot for guiding in such an easier way.

Amit

Your write-up on introduction helped a lot, thank you Annemarie. I work for cross-geography team and greetings get lengthy as timezones are different e.g. “Good evening to those joining from US office and good morning to colleagues from India office”. I replaced that with “Thank you everyone for joining”. Is it okay?

Hi Amit, I’m so glad it was helpful. As for your greeting, both of your options are perfectly appropriate and friendly.

znb

How to introduce group members in online presentation?

Great question! I’d love to use that for a future Confident English lesson.

zarsha

its amazing. i can’t explain in wording. this material helping me a lot. i am so happy after use this website . its make easy for me preparing my presentation more interesting. i am thankful too u.

jinah

thanks! i use your materials to teach my students(clinets) how to prepare a presentation. is it ok to use them on my materials?

Matangi

Hi! I am a student from the USP from Tuvaluan and i take CEE45 so our assessment 2 is to prepared a group presentation and we presented in school. so need your help for how to start an attractive introduction to my teacher and my fellow students, they already kwow me.

Zainab

Thank you.. very helpful

Moataz Saleh

Very useful

Taha

It was very use Gul for or presentations

Gaman Aryal

Hi. I am a 1st year BIT student and I have to prepare a presentation on 3D Printing. how to start an attractive introduction to my teachers, when they already know about me? Can you please help me out? Thank you.

Andrew

I just took 1st place for my paper that I presented at an international students conference. I used a lot of your techniques to improve my speech and I have no words to say how grateful I am to you. Keep up the good work!

😲WOW!! That’s awesome, Andrew. 🙌Congratulations on your presentation. What a wonderful response to your hard work. I’d love to know what you presentation was about. And thank you for sharing your new here. I’m thrilled to know that my techniques were helpful to you.

The title of the presentation was “Handling burnout: A study regarding the the influence of job stressors over military and civilian personel”. I can sent you my paper through email if you would like to see it.

Hi Andrew, what a fascinating topic. And it’s interesting because I just had a newspaper reporter interview me about burnout as a small business owner. Must be a hot topic. 🙂 And sure, I’d love to see it.

Mariya

🔥❤ too goodd

Helia

Hello Annemarie, Thank you so much for one of the best content on the English presentation, I’ve seen. I have a question: Is it impolite or informal to start the presentation without a greeting? I’m asking this question because I’ve seen a lot of TEDTalks and in only a few of them, they greet the audience and in most of it, they quickly go to the “CAPTURING the ATTENTION” with numbers and pictures. I would be so thankful if you could answer this question as soon as possible, my presentation is so close. Best regards, Helia

Hi Helia, What a great question. It has definitely become more common to skip the greeting and go straight to capturing the attention of the audience and you’re right that we often see this in TED talks. I would say it’s best to know your audience and what might be expected. For example, at more formal, traditional conferences or lecture, it might be more appropriate to start with a welcome. I prefer to welcome/thank my audience quickly at the start when I give presentations. A welcome can be very brief, just one sentence, and then you can quickly go into …  Read more »

Vivek Shukla

Hi Annemarie I would like to thank you for giving such types of presentation skills but I have a question can you give me some idea about vote of thinks.

I’m glad the lessons are helpful to you. Could you clarify what you mean by ‘vote of thinks?’ I’m not sure I understand that.

Bello

Please can you give me some idea about vote of thanks

Could you clarify what you’re asking for, Bello?

Amrit

Thanks a lot

Glad it was helpful!

tadla

it is agood i learn alot from this english class

Radha Mohan

Hello.i would like to thank you for giving these beautiful tips to start a presentation.This article helped me a lot.

That’s great, Radha. Glad to hear it.

Mithun Kumar

Thanks for your article. It’s simply for interpersonal skill development.

You’re welcome, Mithun. Glad to know it was helpful.

Swetha

Hi Annemarie . Thank you so much for giving such helpful guildelines it’s really gonna help me

I’m glad it’s helpful, Swetha! 🙂

dawharu boro

thank you for help me

You’re very welcome!

Tom

Hi Anne Marie, i ‘m from Catalonia and i came across with your site only by chance and i think it’gonna be so helpful for me to pass the next test for c1 level. Several weeks ago i did some rehersals with my presentation and i was so nervous and terrified about what was expected from me.

Some tips in your youtube channel are so cool !!! Thank you.

Hi Tom, I’m thrilled you’ve found this site in your preparations for your English exam and am glad to know it’s helpful! Best of luck as you continue to prepare.

Fatima

Hi Annemarie Thanks it’s so useful to develop presentation skill. Fatima

You’re very welcome, Fatima! I’m glad it was helpful.

Dzmitry

Awesome, especially this simple and clear motto: “First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.” This three sentences exactly explain the content you need to create a memorable presentation.

Hi Dzmitry,

Yes, I’ve always loved that simple motto on how to do a presentation. 🙂 It’s so easy to remember and tells you exactly what to do.

Mahbub

hello I need to introduce myself to language center. i am going to learn Danish Language and i want to introduce myself to them and i am little bit nervous because my grammar is not good at that level.so will you please guide me how to introduce myself to them with an example. i did go through your examples but that is for professionals and i am just a student (Graduate). I don’t have any experience . Please guide me how to do it.

Navin Shivram SS

I was in a confused state about starting a conversation and proceeding in it but when I read the guidelines you mentioned above I became confident. thank you for your innumerable ………….

Salma

Thank you so much…… it’s an excellent topic, and it helped me a lot

I’m so glad this was helpful to you! Thank you for sharing.

rebecca

hi annemarie i have a few questions about a speech i have to make a englishi speech of what i want to become can you help me?

Hi Rebecca,

Thank you for the question. I have several lessons on the topic of presentations in English . However, for personal assistance with English or presentations, I only do that through my one-on-one classes .

Shalini Tripathi

thank you so much…… it’s really helpful for me….

You’re very welcome, Shalini.

Mohammed Zaid ameen

Thanks its really nice to develop the presentation skills

Awesome. I’m glad it was helpful to you, Mohammed.

dinesh dhakar

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Dinesh . I am working as a Pharmaceutical sale and promotion of the brands for Arrient Healthcare. I am in this filed for the past ten years. Before becoming trainer I worked as a medical representatives for different pharma company . I am highly interested in learning from people and …  Read more »

Monica

Please ignore my previous comment. Yea the demo was a success. So hereafter I will say”I have been in this field for the past four years. Actually I worked for different consultancies so I didn’t include an article there.

Monica

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Monica. I am working as a Soft Skill Trainer at Synergy School of Business Skills. I am in this filed for the past four years. Before becoming trainer I worked as a Recruiter for different job consultancy. I am highly interested in learning from people and I think teaching/training is …  Read more »

Thank you for sharing your example! One note: “I am in this field for the past four years.” –> Don’t forget, when we’re talking about something that started in the past and continues to now, we use the present perfect. How might you change this sentence to fix the grammar?

Also, we want to add an article to, “… I worked as a recruiter for [a] different job consultancy.”

I wish you much success in your demo this week! Best, Annemarie

Yea the demo was a success! So hereafter I will say”I have been for the past four years. Actually I worked for different consultancies.

Fadia

I like it but I think capturing their attention is the most difficult part in preparing a presentation. From my little experience, I used to talk about something out of the scope of the presentation in order to grasp their attention. For example, I had a presentation about medical terminology and its parts (suffix, prefix —). So I provided example which is Ultra Violet then I talked about the ultraviolet in the sun and Vitamin D deficiency. They liked the talk because it is very important to them and by this topic I captured their attention more and more.

Hello Fadia, I’m sorry I’m so late in responding to your comment! I agree with you: capturing attention is very challenging to do. It requires understanding your audience, knowing what is important to them, and how to connect with them. In English-speaking culture, we often connect by telling a story or showing we understand a problem the audience has. I think you’re exactly right to talk about something that is maybe “off topic” or out of the scope of the presentation, as you said, to get their attention first. It sounds like you did a great job in your experience!! …  Read more »

sonam

hi there it was great going through your enlightening presentation skills however i would be even more delighted if you put some quotes for various PPT’s which will give us an instant ideas during the adhoc PPT like myself…just a suggestion.

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How to Start a Presentation (+ Useful Phrases)

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Table of Contents

Knowing how to start a presentation is a crucial skill in today’s professional landscape.

After all, many office workers are called on to prepare a presentation at some point during their careers.

And, of course, many people are looking to share their expertise through workshops and lectures.

With that in mind, we wanted to dedicate an article to learning about the best ways to deliver an impactful presentation opening.

So, whether you’re currently struggling to come up with introductory lines for a presentation, or you have a more passive interest in this subject — you’ve come to the right place.

In this article, we’ll:

  • Share expert tips for preparing the best opening lines for any type of professional presentation ,
  • Offer some valuable examples and specific phrases you can use, and even
  • Analyze the way professional speakers approach their presentations.

But first, let’s talk about why having a good introduction is such a crucial part of any presentation.

how-to-start-a-presentation-cover

Why does having a good introduction to a presentation matter?

If you’ve ever had to prepare an address, you probably understand the importance of having an impactful introduction to a presentation.

If the body of a speech contains most of the information you want to share with the audience and the conclusion allows you to invite the audience to take action — the introduction is how you get them to listen to you in the first place.

In other words, a presentation is a motivated sequence — a method of persuasion with 5 distinct steps:

  • Attention — wherein the speaker introduces the problem the listeners are having in an interesting manner. In the format of a presentation, this step is the introduction .
  • Need — the speaker explains how the problem affects the listeners and backs up their claims. This step corresponds with the body of a presentation , along with the following two.
  • Satisfaction — the speaker offers a solution and shows how it will alleviate the concern they have previously identified.
  • Visualization — the speaker describes precisely what will happen if the listeners choose to implement their solution. Sometimes, they also describe what will happen if their solution is not implemented. This concludes the body of the presentation.
  • Action — the speaker directs the listeners with a call to action, explaining what they can do in response to their presentation. This step represents the conclusion of a presentation.

Even though this framework was developed in the 1930s, it’s still a useful tool for people who want to improve their presenting skills.

A visual representation of a motivated sequence, a 5-step method of persuasion developed by psychologist Alan Monroe

What do professional speakers have to say about the importance of opening a presentation effectively?

For more insight into the importance of starting a presentation with a bang, we turned to professional speakers and communication experts.

We put the question to Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University School of Communication and Information. Here’s what he had to say:

mark-beal

“It is critically important to engage your audience immediately at the start of a presentation in a high-energy manner, or you could lose them to their mobile phone or laptop and you may never get them back.”

Speaker, author, communication skills trainer, and editorial producer at CNN, Nadia Bilchik , added:

nadia bilchik

“The beginning of your presentation is your prime real estate. It’s when your audience decides if you are worth paying attention to or not.”

So, in addition to capturing the audience’s attention , your introduction also needs to establish your authority .

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Having said that, let’s talk about the specific steps you need to take before you begin presenting to make your presentation opening as memorable as it can be.

How to prepare the best opening for a presentation

Before we tell you how to start a presentation speech, let’s take a moment to consider the best preparation practices .

Naturally, preparing the introductory lines for your presentation should take place well before the speech itself.

Even so, many novice speakers are still unaware of the different factors that should influence and inform their decisions in this regard.

Luckily, we have managed to boil the results of our extensive research down to the following 3 tips:

  • Take note of the way other people start their presentations ,
  • Understand the goals of an introduction , and
  • Know your audience .

Having said that, let’s see what each of those tips entails.

Tip #1: Watch other speakers’ openers

As Napoleon Hill, author of Think and Grow Rich , puts it:

“Experience has taught me that the next best thing to being truly great is to emulate the great, by feeling and action, as nearly as possible.”

With that in mind, the best thing you can do before drafting your speech is observe the way others have made theirs.

In this case, you’ll want to focus on the way professional speakers introduce themselves and the subjects of their presentations .

The goal of this exercise is to determine:

  • What makes a good opening statement ,
  • Which openers are generally effective with audiences, and
  • What kinds of introductions you resonate with .

Somewhere in the middle of those categories is where you’ll find the opening lines of your presentation.

For their part, the experts we have contacted seem to agree with this tip.

Nadia Bilchik said:

“I have been speaking and training speaking skills for three decades and I still do a tremendous amount of research and customize each and every presentation. If I am speaking […] about the hybrid workplace, I will Google [the] latest statistics. I will also go onto YouTube to see what other speakers and thought leaders are saying about the subject.”

And Mark Beal mirrored her thoughts:

“I am consistently studying presentations in a quest to be a student who is always learning, evolving, transforming, and innovating my approach to presenting. I closely watch all types of presentations, from TEDx Talks to my former students who return to guest lecture in my university courses.”

Tip #2: Understand the goals of an introduction

According to the other authors of Communicating at Work , an introduction has 5 distinct objectives . It should:

  • Capture the listener’s attention (or, as professional speakers might say, “hook” them),
  • Give them a reason to listen (offer a solution to a personal or professional problem they have),
  • Set the proper tone for the topic and setting (let the audience know whether they’re in for an informative, emotional, or humorous speech),
  • Establish your qualifications (explain why the audience should listen to you , specifically), and
  • Introduce your thesis and preview your presentation (so that the audience knows what to expect in advance).

With those goals in mind, Nadia Bilchik would even say that:

“It’s always best to have someone else introduce you and confirm your credibility.”

That puts the onus of explaining why you deserve to be there on the host of the meeting and allows you to skip that part of the introduction.

However, these 5 objectives are not a checklist you have to follow at all costs.

Depending on the circumstances surrounding your presentation, some of them will matter more than others.

Speaking of, there’s one last thing to keep in mind when crafting your presentation opening.

Tip #3: Know your audience

The audience you end up presenting to will affect everything from the way you organize your presentation to your style of delivery — and even the supporting materials you use.

Your presentation’s opening lines are no exception.

In other words, the content and style of your introduction will depend on the size of the group you’re speaking to and its demographic breakdown .

However, perhaps the most important audience attribute you’ll have to keep in mind is its willingness to listen and engage with your message .

In Business Communication: Process & Product , authors Mary Guffey and Dana Loewy have identified 4 types of audiences based on that factor:

  • Friendly — an audience that likes you and cares about your topic,
  • Neutral — an audience that is calm and considers itself objective,
  • Uninterested — an audience full of people with short attention spans (who may or may not be there against their will), and
  • Hostile — an emotional or defensive audience whose goal is to take charge or ridicule the speaker.

Luckily, Guffey and Loewy have also provided some guidance for dealing with each of those kinds of audiences.

AUDIENCE TYPE
– Be warm and pleasant
– Include humor and personal experiences
– Involve the audience
– Try something new


/
– Be confident
– Use subtle gestures
– Use facts, statistics, and expert opinions
– Present both sides of an issue
– Save time for audience questions
– Do anything showy
– Use humor or rely on personal stories
– Show flashy visuals
– Be brief — no more than 3 points
– Be dynamic and entertaining
– Move around and use large gestures
– Fall back on humor, cartoons, colorful visuals, and interesting statistics
– Bore the audience
– Darken the room
– Stand motionless
– Pass out handouts
– Use boring visuals
– Expect audience participation
– Be calm and controlled
– Speak evenly and slowly
– Stick to objective data and expert opinions
– Use personal examples and humor
– Allow Q&A segments without a moderator

How to start a presentation effectively (tips + examples)

It’s the day of your big presentation — time to go big or go home.

Which of the following tips would you incorporate in your presentation opening lines?

  • Exude confidence.
  • Drop the pleasantries.
  • Prove your expertise.
  • Begin with a realistic promise (explain what the audience stands to gain from your presentation).
  • Go for the drama.
  • Fall back on an insightful quote or a pop culture reference.
  • Share an interesting statistic.
  • Ask questions.
  • Relieve tension with a joke or a humorous statement.
  • Use visual tools (like images, videos, or props).

If you haven’t thought about which one of these would help you get your point across effectively — don’t worry.

We’re about to explain each of those tips and provide some illuminating examples and specific phrases you can use when starting a presentation.

Tip #1: Exude confidence

One thing you need to know about starting a presentation is that your work begins the moment you set foot on that stage .

Alternatively, it begins the moment someone passes you the (literal or figurative) mic — if we’re taking into account the presentations that take place on video conferencing platforms.

In any case, you’ll want the audience to see you as someone who knows what they’re talking about . That includes:

  • Making eye contact ,
  • Moving with intention (not fidgeting),
  • Wearing professional attire (or at least appropriate attire for the occasion),
  • Projecting your words , and
  • Showing your confidence through nonverbal cues . 

One of the experts we spoke to, Reesa Woolf , PhD, keynote speaker, bestselling author, and executive speaking coach, would even advise you to rehearse your opener and closer to the point of being able to “deliver them with 100% eye contact.”

For what it’s worth, overpreparing also allows you to appear more confident when presenting , as you’ll be less worried about forgetting parts of your speech.

Then again, a moment of forgetfulness can also be turned into a tool for establishing a commanding presence.

Namely, staying still or being quiet for a moment can make the audience pay closer attention to you.

But, if that’s something you’d like to try, make sure the technique doesn’t clash with the type of audience you’re presenting to .

Tip #2: Drop the pleasantries

Have you ever heard a professional public speaker use one of these phrases?

  • “It’s a pleasure to be here.”
  • “I’m honored to be asked to speak about…”
  • “Today, I’m going to talk about…”

The chances of a professional using these phrases are pretty slim — so why would you?

Well, there’s nothing wrong with following a traditional format to introduce yourself . 

However, you’ll have to admit that the sentences we have listed above don’t pack the same punch as some of the other presentation opening lines we have included in this article.

Keynote speaker, Forbes contributor, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , recommends avoiding greetings altogether .

Joseph-Liu

“While I do say hello, rather than starting with drawn-out greetings, I recommend diving right into the presentation with a hook so your audience immediately switches on to the content you’re about to present.”

Speaker, bestselling author, and award-winning accountant, Tatiana Tsoir , notes:

tatiana tsoir

“People’s attention span is 20 minutes max, which is why TEDx is capped at 18 min. Also, people generally remember the beginning and the end, so make sure those are strong [and] get to the point fast.”

So, instead of wasting time on small talk, use an opener that will get your audience’s attention as quickly as possible.

💡 Pumble pro tip

Even though the examples we have listed would be considered a weak way to start a speech, some of them are ideal for starting a business meeting. If you want to know some other expressions that might come in handy in that kind of setting, check out this article:

  • 120 Useful English phrases for business meetings

Tip #3: Prove your expertise

As we have established, starting a presentation with a traditional introduction may not be the best way to get the audience’s attention.

Still, you’ll have to establish your credibility at some point — so we might as well illustrate how to do so properly.

Of course, if you’re a teacher or an educator in broader terms, you probably won’t have to prove your expertise to your audience.

However, if you’re tasked with presenting in front of neutral or hostile audiences, you’ll want to establish your qualifications as soon as possible.

If you can’t get someone else to introduce you and establish your credibility before you start your presentation, we suggest hooking the audience first and then introducing yourself right before you head into the main part of the speech.

Phrases you can use to establish your credibility

We have come up with 3 imaginary presentation scenarios to help illustrate our points throughout this guide.

Here’s how our speakers might introduce themselves:

“Hello, everyone. For those of you who don’t know me, I’m Nick Mulder, the head of the security department. I’m here to talk to you about phishing.”
“My name is Joan Miller. As someone with over four decades of experience in marketing, I’m uniquely qualified to talk to you about how artificial intelligence is changing the future of the industry.”
“I’m Milo Green — you probably know me as being the founder of Green & Co. As someone who’s had a hand in running a successful business for over two decades, I’m here to explain how my company’s employee retention rate has never fallen below 85% in a single year.”
If these speakers started with a hook rather than an introduction, the sentences introducing the subject of their presentations would be excessive.

Tip #4: Begin with a realistic promise

So far, there’s been a lot of discussion about “hooks” in this article and not many specific examples of phrases that might hook an audience — let’s change that.

The first type of hook you might want to master, especially for professional presentations, is the “promise.”

One of the experts we have spoken to, Reesa Wolf, uses that very method:

Reesa Woolf PhD

“Begin with a brief statement about the benefits of listening to [your] message. You can give an example of a company or person like them that had the issue they have and how these ideas solved it, but it still must be brief.”

In other words, start by giving them a preview of the knowledge they’ll have by the time you finish your presentation.

This method of starting a presentation is a great way to:

  • Show that you’re in tune with the listeners’ needs, concerns, and interests ,
  • Offer a solution to a problem the audience might have , or
  • Keep the audience interested throughout your presentation .

Ultimately, audiences are self-interested — they will listen to you if you explain what’s in it for them.

Usually, that will require you to point out a problem they are having or an opportunity they’re not taking advantage of.

Phrases you can use to offer a realistic promise

To put this tip in perspective, let’s hear from our imaginary presenters:

“By the end of my talk, you’ll be able to spot phishing emails and understand the steps you need to take when you do.”
“My presentation will alleviate any worries you might have about the ways the marketing sector will need to adapt to the AI revolution.”
“During this talk, you’ll learn how your company can improve its relationship with its employees and boost its retention rate.”

Tip #5: Go for the drama

One thing you should note as you are writing your presentation opening is that the first words you say will set the tone for the rest of your speech .

If offering a realistic promise to your audience suits your presentation subject — by all means, do so.

However, if you’d like to induce excitement and keep your audience’s mood elevated throughout your presentation, you might want to go for a more dramatic entrance instead.

Namely, you could start with:

  • A fun fact,
  • A startling statement, or
  • An emotionally moving story.

Many speakers rely on these kinds of openers to establish the central theme of their presentation naturally .

After all, this method can make the speaker look more approachable and relatable , particularly if their opening line references other people (e.g. “the other day, I met someone/a coworker told me…” ).

One example of this technique comes from author, entrepreneur, and certified fraud examiner, Pamela Meyer, who famously started her TED Talk by pointing to an audience member and saying:

“Okay, now, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. Also, the person to your left is a liar! Also, the person sitting in your very seat is a liar.”

The combination of starting her speech with such a shocking statement and pointing out a specific audience member makes Meyer’s TED Talk an iconic one in our books!

Phrases you can use for a dramatic opening

Now, let’s see how our imaginary speakers would apply this tip:

“1,270,883! What do you think that number signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you’d be right! We have the Anti-Phishing Working Group to thank for that disturbing piece of trivia.”
“Artificial intelligence is coming for our jobs! At least, according to Chat GPT and Business Insider , people working in tech, media, law, and many other industries might want to look elsewhere for employment in the coming years.”
“When I first started my company, I did it with about 20 of my most trusted friends and advisers. I’m happy to report that all but two are still working for Green & Co. — and those two are only absent because they’ve started their own successful ventures! In any case, my wish to surround myself with high-quality people has manifested itself in the company’s high employee retention rates. Today, I’m going to tell you about how I created an environment that makes employees want to stick around.”

Tip #6: Fall back on a quote or a pop culture reference

When in doubt, you could always start the introduction to your presentation with a quote.

As long as you don’t overuse other peoples’ words in your speeches, quotations are a completely legitimate and convenient tool for introducing the topic you’ll be discussing.

Aside from being a tried and true method of getting people’s attention without having to string together a perfect sentence on your own, quoting a particularly impressive individual is a good way to “borrow” their authority .

However, that can also be a double-edged sword , since it can also give you the individual’s notoriety. So, make sure you know whose words you’re echoing.

Of course, some people would advise you to avoid quotes altogether.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , cautions against starting your presentation “with quotes or long personal stories.”

Doing so might bore the audience.

Then again, Dr. Pierce also enjoys using pop culture references as openers, saying:

lee m pierce

“By choosing a pop culture reference that most of your audience gets, you build instant rapport and have something you can use to ease them into your presentation material.”

So, perhaps there’s still a way to work a quote into your presentation, as long as it fits the mood you’re trying to establish.

If your presentation happens to be about team communication or collaboration, you may find the perfect quote to use in your introduction in one of these articles:

  • 45+ Best team communication quotes  
  • 80+ Best teamwork quotes that will inspire team collaboration

Phrases you can use when you’re opening with a quote

So, how would our three fictional speakers incorporate quotations in their opening lines? Let’s find out.

“According to Harper Reed, entrepreneur and Chief Technology Officer for Barack Obama’s re-election campaign, ‘Very smart people are often tricked by hackers, by phishing.’ So it’s not about being smart. It’s about being smarter than a hacker.’ And I’m here to help you get there.”
“Stephen Hawking once said that ‘Success in creating AI would be the biggest event in human history. Unfortunately,’ he said, ‘it might also be the last, unless we know how to avoid the risks.’ I’m here to alleviate your concerns about those risks.”
“When I was developing my management style, I often referred back to one particular quote by Max DePree, founder of Herman Miller. He said, ‘The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.’ That sentiment clarified my function for me — even though I was the CEO of my company, I was primarily there to help my employees.”

If you want to make sure your audience understands what you’re talking about, you could also show the quote on the first slide of your presentation.

Tip #7: Share an interesting statistic

Using relevant, interesting statistics is another great way to introduce the topic of your presentation.

This tip could also be an excellent tool for establishing your qualifications, if you decide to share a statistic that proves the efficacy of the solution you’re presenting.

Just keep in mind that people tend to trust third-party sources more than a potentially unverifiable statistic coming from your organization’s internal research.

Phrases you can use to introduce your presentation with a statistic

Let’s see how our three presenters might incorporate this tip.

“According to APWG, the number of wire transfer Business Email Compromise (BEC) attacks increased by 59% in the third quarter of 2022.”
“Netflix took 3.5 years to reach a million users. Facebook took 10 months. ChatGPT, which has been dubbed the best AI chatbot ever released by New York Times, reached its first million users in only 5 days. By January 2023, over 100 million people had used the service.”
“According to the 2022 Workplace Learning Report from LinkedIn Learning, companies that enable their employees to advance internally retain employees for an average of 5.4 years. That’s nearly twice as long as companies that struggle to provide opportunities for internal mobility, where the average retention span is 2.9 years.”

And, if you wanted to go the extra mile, you could also represent the statistics you’re talking about with a visual element.

A presentation slide with a visual breakdown of the second example

Tip #8: Ask questions

Once you start researching public speakers, you’ll find that many of them engage their audience by asking questions .

It goes back to the concept of “hooking” your audience. According to Joseph Liu:

“The best way to start a presentation is with a hook. For example, ask a question. Invite people to do something. Have your audience imagine a situation. Or, surprise them with an interesting fact.”

Indeed, most of the experts we have spoken to would confirm that questions are the best tool for increasing audience participation . As Nadia Bilchik would say:

“ I like to ask my audience a question. […] the key is to invite participation from the start. ”

With that in mind, there are 2 types of questions you can use, depending on the situation:

  • Direct questions require answers from the audience. Speakers might ask for a show of hands or use a polling tool that allows people to stay anonymous while also showing the results for everyone to see.
  • Rhetorical questions are about asking the audience to envision a scenario that allows you to introduce the topic of the presentation. These sometimes have a “What if” construction.

Either way, the questions should prompt the audience to start thinking about the subject of your lecture. 

Questions you might use to open a presentation

Our resident phishing expert might ask his audience one of the following questions:

“How do you protect your company from phishing attacks?”
“Let’s see a show of hands — how many of you know what phishing is?”
“Has anyone here fallen prey to a phishing attack?”

Joan Miller, the digital marketer we have envisioned, might ask:

“Who here is already using AI to conduct their business?”
“Will your company survive the AI revolution?”
“Would you rather incorporate AI into your marketing strategy or continue doing business as usual? Think carefully about this question — and use the link I’m about to send you to tell me your answers. By the end of my presentation, I’ll run this question by you again, and we’ll see how the results of the poll have changed.”

Joan Miller sent an anonymous poll link on Pumble, the business messaging app

Lastly, our imaginary CEO might ask his audience:

“Does your company’s employee retention rate matter?”
“How are you making your company a desirable place to work?”
”Can anyone here tell me their company’s employee retention rate?”

Tip #9: Relieve tension with a humorous statement

If you sense that your audience isn’t in the mood to take in the kind of presentation you have prepared, you can prime them for it with humor.

Cracking a joke at the top of your presentation sets the scene for a lighthearted conversation and makes you appear confident (even if you’re not). Additionally, a well-placed joke can:

  • Get the audience interested ,
  • Make a point about the topic of your presentation , and
  • Increase your likeability .

But, humor is an art form — and not everyone has the talent and skill to execute this tip effectively. If it doesn’t come naturally, there’s no need to force it.

When in doubt, take a page out of the comedian’s playbook and run your opening joke by a friend or, better yet, a more neutral acquaintance.

Of course, even if your joke works on them, you can’t always account for cultural or even professional differences that might prevent some people in the audience from getting it.

Jokes for opening a presentation

The 3 speakers we have imagined might use the following jokes to kick off their presentations:

“Can anyone tell me a hacker’s favorite season? Phishing season, of course! Unfortunately, in real life, phishing season is more of a year-round kind of thing.”
“Why are people so nice to AI? Because it’s self-conscious! Just kidding. For now… Actually, I have good news and bad news. The bad news is that AI does seem to be gaining traction, particularly in the marketing industry. But, the good news is that I’m here to tell you how to navigate that situation.”
“Did you know that staff retention is more likely to be improved by offering better working conditions than by chaining employees to their desks? Much to think about!”

A presentation slide using a stock photo to illustrate the speaker’s joke

Most of these examples would pair wonderfully with a visual element — which brings us to our final tip!

Tip #10: Use visual tools

Different speakers have different approaches when it comes to the visual aspects of their presentations.

Some rely on their speech to get most of the information across. Yet, others prefer to make their presentation slides a more integral part of their presentation.

We imagine Joseph Liu would sort himself into the latter group:

“I tend to keep my presentations as visual as possible, relying less on quotes and more on imagery.”

If you decide to let visuals do some of the heavy lifting for your presentation, there are several ways to incorporate them. Namely, you could:

  • Use images in your presentation slides,
  • Invite the audience to watch a video before the presentation,
  • Hand out printed materials ,
  • Show data charts , and
  • Bring out a physical prop .

The type of visuals you end up using will depend on the type of presentation you’re giving.

Either way, you’ll want to become familiar with different elements of visual communication (such as colors, shapes, fonts, and layouts) if you want to make your presentation truly memorable.

Visual communication is one of 4 types of communication. If you’re curious about what the other 3 types of communication are and how we use them in our everyday lives, check out the following article:

  • Types of communication

Examples of visual tools opening a presentation

Going back to our 3 speakers, let’s see how they might incorporate visual elements into their presentation introductions.

“According to APWG, these are the most targeted industries for phishing scams in the third quarter of 2022.”

A presentation slide showcasing phishing statistics in the form of a pie chart

“The following demonstration of AI’s capabilities might change some of your outlooks on the future of marketing. I have shared my computer screen with you all, so let’s take a moment to see where this tech is at right now through a demonstration of the existing software.”
“Before I start my presentation, let’s look at a video showcasing the importance of having a high employee retention rate.”

You could also combine this tip with the others on our list , by saying something like:

  • “Can anyone tell me what’s wrong with this picture?” thus, combining a visual opener with a question, or
  • “What do you think the number on the screen behind me signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you must be psychic!” as a spin on an example we used to illustrate tip #5.

Putting the tips into practice

Having concluded our list of tips, we wanted to see how the experts we have spoken to have put them into practice.

So, let’s start with the way they conceptualize and write their presentation starting lines.

Step #1: Draft your speech

Every memorable presentation starts with a written copy of everything you want to say.

According to Tatiana Tsoir:

“Developing a speech is a craft. I generally work first on who the audience is , then my core message I want them to walk away with, then the outline of the speech : how and when I introduce the main idea, and how I make a case for it and reiterate it throughout.”

Ultimately, the best time to write your presentation introduction would be once you have a clear idea of everything you want to say in the body and conclusion of your speech.

Even so, sticking to this advice won’t make you a better speaker immediately.

Instead, our experts have stressed that the only way to get better at presenting is through practice and repetition .

Take it from Tatiana:

“With public impactful speaking you don’t rise to the occasion, you fall back on training and practice.”

Step #2: Get right to the point

As you are drafting your presentation introduction, keep in mind that the audience is already waiting for you to get to the point.

When in doubt, follow Reesa Woolf’s formula for starting a presentation:

“Open with the attention-catching statement/story/quotation. Once they look at you, say your name and the parts of your experience and credentials that THEY would be most impressed by, at most 3 things about you.”

After delivering your opener and introducing yourself, you’ll want to quickly transition into the main part of your presentation.

Step #3: Invite audience participation

As we have previously mentioned, many of the experts we have contacted stressed the importance of increasing audience engagement.

Knowing your audience is a big part of that equation, as Dr. Lee M. Pierce would testify:

“Presentations should take advantage of what makes them unique — having an audience. Engage them, [and] introduce yourself. Just don’t start with a question right away — that’s asking too much too soon.”

Then again, many of the experts we have spoken to have said that asking questions is a good way to invite audience participation.

For example, Nadia Bilchik would even engage her audiences on a more physical level:

“I like to ask my audience a thought-provoking question. This gets them from passive to active mode. I also always get my audience to stand up and do a breathing exercise.”

Nadia also provided us with an example of an audience interaction she might use in the introduction of her speaking engagements. For example, she might ask the audience:

“ How do you rate your ability to present information in a concise, clear, and confident manner? High, medium, or low?”

After receiving her answers by a show of hands or even an online poll, she connects the response to the topic of her presentation by stating:

“Wherever you are on the spectrum, in the next X minutes, I will share tips and techniques to ensure you have a greater impact every time you communicate to an audience of one or 100!”

That’s a textbook opener you can use to introduce the topics of your own presentation, too!

Step #4: Put it all together

Remember, nothing is stopping you from combining the tips we have mentioned throughout this guide to create a presentation introduction that is wholly unique to you.

If you’re unsure how to do that, let’s analyze a professional speaker’s technique.

Mark Beal told us about a presentation opening he’s created for his lectures:

“I start each of my Gen Z keynote presentations by physically walking off the stage and into the audience and asking a series of Gen Z trivia questions. 

For those who answer the questions directly, I reward them with a copy of my latest Gen Z book. By taking this proactive approach, I physically engage the audience immediately not from the podium but in their seats. 

My presentation instantly transforms from a one-way monologue into a two-way conversation and the audience begins to learn about my topic, Gen Z, in a fun and informative way.”

Can you connect the strategies Mark has used with the tips we have discussed? Let’s list them:

  • Walking off the stage adds an element of drama and establishes a commanding presence,
  • Asking questions engages the audience right off the bat,
  • Rewarding the audience with a book promotes engagement throughout the presentation, and
  • The books themselves are both an interesting prop and proof of Beal’s qualifications.

When you start researching famous speakers to prepare for your presentation, try dissecting the strategies they’re using.

Start your presentations right — With Pumble!

As you have seen above, it is crucial to conceptualize and think of your presentation’s starting lines. 

To check if everything is fine, you can reach out to your colleagues via direct messages or dedicated channels and ask them for their opinions. 

Direct messages on Pumble are great for sharing positive feedback with employees

Your colleagues might provide some useful tips that will help you further improve your presentation in threads , just below your message or post. 

introduction at start of presentation

As Dr Lee M. Pearce pinpoints, having the right audience for the presentation is important. Hence, we recommend scheduling a video call so your closest colleagues and invited guests can see your new presentation and its opening lines, and provide suggestions, if necessary. 

Video conferencing in Pumble

Of course, Pumble also comes in handy when it comes to holding presentations — thanks to its screen sharing feature that allows you to present to the entire meeting. 

Finally, Pumble has an unlimited message history , so every message or file you have sent will forever stay in your message history. That might come in handy if you ever have to work on a similar presentation in the future. 

Secure, real-time communication for professionals.

OlgaMilicevic

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

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How to Start a Presentation | 13 Golden Presentation Openers to Wow Audience in 2024

Lawrence Haywood • 05 April, 2024 • 21 min read

What are the perfect presentation openers? Did you know this? Knowing how to start a presentation is knowing how to present .

No matter how brief, the first moments of your presentation are a huge deal. They have a massive impact not only on what follows but also on whether or not your audience follows along with you.

Sure, it’s tricky, it’s nerve-wracking, and it’s crucial to nail down. But , with these 13 ways to start a presentation and appealing presentation starting words, you can captivate any audience from your very first sentence.

The slide that is used to introduce a topic and set the tone for the presentation is called theTitle Slide
What is the role of the audience in an oral presentation?Receive and feedback

Table of Contents

  • Ask a Question
  • Introduce as a Person
  • Tell a Story
  • Give a Fact
  • Be Super Visual
  • Use a Quote
  • Make ’em Laugh
  • Share expectations
  • Poll your audience
  • Live polls live thoughts
  • Two Truths and A Lie
  • Flying challenges
  • Super competitive Quiz Games

Frequently Asked Questions

More tips with ahaslides.

  • How to write a presentation
  • Presentation Description

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1. Ask a Question

So, how to start a speech presentation? Let me ask you this : how many times have you opened a presentation with a question?

Furthermore, have you ever wondered why an immediate question might be a great way to start a presentation?

Well, let me answer that one. Questions are interactive , and interactive presentation is what audiences bored to death of one-way monologues crave the most.

Robert Kennedy III , the international keynote speaker, lists four types of questions to use right at the beginning of your presentation:

1.
?
2.
(To be shown alongside something else)


3. ?

4.

While these questions might be engaging, they’re not really questions, are they? You don’t ask them in the hope that your audience will stand up, one-by-one, and actually answer them.

There’s only one thing better than a rhetorical question like this: a question that your audience truly answers , live, right in the moment.

There’s a free tool for that…

AhaSlides lets you start your presentation with a question slide, then gather actual answers and opinions from your audience (via their phones) in real-time. These questions can be word clouds , open-ended questions , rating scales , live quizzes , and so much more.

Not only does opening in this way get your audience immediately paying attention in starting a presentation, it also covers some of the other tips mentioned in this article. Including …

  • Getting factual – Your audience’s responses are the facts.
  • Making it visual – Their responses are presented in a graph, scale or word cloud.
  • Being super relatable – The audience is fully involved in your presentation, both from the outside and the inside.

introduction at start of presentation

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Kich off the right way

2. Introduce Yourself as a Person, not a Presenter

How to start a presentation about yourself? What things to include in an about me presentation? Some great, all-encompassing advice on how to introduce yourself in a presentation comes from Conor Neill , serial entrepreneur and president of Vistage Spain.

He likens starting a presentation to meeting someone new at a bar. He’s not talking about quaffing 5 pints beforehand to establish Dutch courage; more like introducing yourself in a way that feels friendly, natural and most of all, personal .

  • Introduce team member
  • How to introduce yourself

Imagine this : You’re in a bar where someone piqued your interest. After a few furtive glances, you build up the courage and approach them with this:

Hi, I’m Gary, I’ve been an economic biologist for 40 years and I want to talk to you about the microeconomics of ants . – Your introduction slide about yourself ! And you’re going home alone tonight.

No matter how attractive your topic is, no one wants to hear the far-too-commonly-used ‘ name, title, topic’ procession, as it offers nothing personal to latch onto.

Imagine this : You’re in the same bar a week later, and someone else has piqued your interest. Let’s try this again, you think, and tonight you go with this:

Oh hey, I’m Gary, I think we know someone in common… – You , establishing a connection .

This time, you’ve decided to treat your listener as a friend to be made rather than as a passive audience. You’ve introduced yourself in a personal way that has made a connection and has opened the door to intrigue.

When it comes to introduction ideas for presentation, we recommend checking out the full ‘How to start a presentation’ speech by Conor Neill below. Sure, it’s from 2012, and he makes some dust-coated references to Blackberries, but his advice is timeless and incredibly helpful. It’s a fun watch; he’s entertaining, and he knows what he’s talking about. 

3. Tell a Story – How to Start a Speech Off

How to start an introduction for a presentation? If you did watch the full video above, you’d know that Conor Neill’s absolute favourite tip for starting a presentation is this: telling a story .

Think about how this magical sentence makes you feel:

Once upon a time…

For pretty much every child that hears these 4 words, this is an instant attention grabber . Even as a man in his 30s, this opener still makes me wonder what might follow.

Just on the off-chance that the audience for your presentation isn’t a room of 4-year-olds, don’t worry – there are grown-up versions of ‘once upon a time’ .

And they all involve people. Just like these:

  • “The other day, I met someone who completely changed my thinking…”
  • “There’s a person at my company who once told me….”
  • “I’ll never forget this customer we had 2 years ago…”

Remember this 👉 Good stories are about people ; they’re not about things. They’re not about products or companies or revenue; they’re about the lives, the achievements, the struggles and the sacrifices of the people behind the things.

how to start a presentation

Aside from conjuring an immediate surge of interest by humanising your topic, there are several other benefits to starting a presentation with a story:

  • Stories make YOU more relatable – Just like in tip #2 , stories can make you, the presenter, seem more personal. Your experiences with others speak far louder to audiences than stale introductions of your topic.
  • They give you a central theme – Though stories are a great way to start a presentation, they also help to keep the entire thing cohesive. Calling back to your initial story at later points in your presentation not only helps to solidify your information in the real world but it also keeps the audience engaged through the narrative.
  • They’re jargon busters – Ever heard a children’s story that starts with ‘ once upon a time, Prince Charming drilled down on the actionability principle inherent in agile methodology ‘? A good, natural story has inherent simplicity that any audience can understand.

💡 Going virtual with your presentation? Check out seven tips on how to make it seamless !

4. Get Factual

There are more stars in the universe than there are grains of sand on earth.

Did your mind just explode with questions, thoughts and theories? That’s how to start a presentation, as the best way for the powerpoint Presentation Introduction!

Using a fact as an opener to a presentation is an instant attention grabber.

Naturally, the more shocking the fact is, the more your audience is drawn to it. While it’s tempting to go for pure shock factor, facts need to have some mutual connection with the topic of your presentation. They need to offer an easy segue into the body of your material.

Here’s an example I recently used at an online event ran from Singapore 👇 “In the U.S alone, around 1 billion trees’ worth of paper are thrown away yearly.”

The speech I was giving was about our software, AhaSlides, which provides ways to make presentations and quizzes interactive without using stacks of paper.

Though that’s not the biggest selling point of AhaSlides, it was super easy for me to connect that shocking statistic and what our software offers. From there, segueing into the bulk of the topic was a breeze.

A quote gives the audience something tangible , memorable and understandable to chew on, all while you proceed into a presentation that will likely be a series of more abstract ideas.

5. Make it Visual – How to Introduce a Topic in a Presentation

There’s a reason I chose the GIF above: it’s a mix between a fact and an engaging visual .

While facts grab attention through words, visuals achieve the same thing by appealing to a different part of the brain. A more easily stimulated part of the brain.

Facts and visuals usually go hand-in-hand regarding how to start a presentation. Check out these facts about visuals:

  • Using images endears you to the 65% of people who are visual learners. ( Lucidpress )
  • Image-based content gets 94% more views than text-based content ( QuickSprout )
  • Presentations with visuals are 43% more persuasive ( Venngage )

It’s the last stat here that has the most significant implications for you.

Think about this 👇 I could spend all day telling you, through voice and text, about the impact of plastic on our oceans. You may not listen, but the chances are that you will be more convinced by a single image:

Image of jellyfish as plastic waste.

That’s because images, art in particular, are way better at connecting to your emotions than I am. And connecting to emotions, whether through introductions, stories, facts, quotes or images, gives a presentation its persuasive power .

On a more practical level, visuals also help make potentially complex data super clear. While it’s not a great idea to start a presentation with a graph that risks overwhelming the audience with data, visual presentation material like this can certainly be your best friend later on.

6. Use a Solitary Quote – How to Start off a Presentation Speech

Like a fact, a single quote might be the best way to start a presentation as it can add a vast deal of credibility to your point.

Unlike a fact, however, it’s the source of the quote that often carries a lot of the gravitas.

The thing is, literally anything anyone says can be considered a quote. Stick some quotation marks around it and…

…you’ve got yourself a quote. Lawrence Haywood – 2021

How to start a presentation with a quote.

Starting a presentation with a quote is pretty great. What you want is a quote that starts a presentation with a bang. To do that, it has to check these boxes:

  • Thought-provoking : Something that gets the audience’s brains working the second they hear it.
  • Punchy : Something 1 or 2 sentences long and short sentences.
  • Self-explanatory : Something that requires no further input from you to aid understanding.
  • Relevant : Something that helps you segue into your topic.

For mega-engagement, I’ve found it’s sometimes a good idea to go with a controversial quote .

I’m not talking about something completely heinous that gets you thrown out of the conference, just something that doesn’t encourage a unilateral ‘nod and move on’ response from your audience. The best opening words for presentations might come from controversial opinions.

Check this example 👇 “When I was young, I thought that money was the most important thing in life. Now that I am old, I know that it is” – Oscar Wilde.

This certainly isn’t a quote that elicits total agreement. Its controversial nature offers immediate attention, a great talking point and even a way to encourage audience participation via a ‘how much do you agree?’ question ( like in tip #1 ).

7. Make it Humorous – How to make a Boring Presentation Funny?

One more thing a quote can offer you is the chance to get people laughing .

How many times have you, yourself, been an unwilling audience member in your 7th presentation of the day, needing some reason to smile as the presenter plunges you head-first into the 42 problems of stopgap solution bring ?

Humour takes your presentation one step closer to a show and one step further from a funeral procession.

Aside from being a great stimulator, a bit of comedy can also give you these benefits:

  • To melt the tension – For you, primarily. Kicking off your presentation with a laugh or even a chuckle can do wonders for your confidence.
  • To form a bond with the audience – The very nature of humour is that it’s personal. It’s not business. It’s not data. It’s human, and it’s endearing.
  • To make it memorable – Laughter has been proven to increase short-term memory. If you want your audience to remember your key takeaways: make ’em laugh.

Not a comedian? Not a problem. Check out these tips on how to start a presentation with humour 👇

  • Use a funny quote – You don’t have to be funny if you quote someone who is.
  • Don’t crowbar it – If you’re finding it difficult to think of a funny way to start your presentation, just leave it. Forced humour is the absolute worst.
  • Flip the script – I mentioned in tip #1 to keep introductions away from the over-flogged ‘name, title, topic’ formula, but the ‘name, title, pun’ formula can funnily break the mould. Check out below what I mean…

My name is (name) , I am a (title) and (pun) .

And here it is in action:

My name is Chris, I’m an astronomer and lately my whole career has been looking up. You, getting off on the right foot

8. Share expectations – Best Way to Open a Speech

People have different expectations and background knowledge when they attend your presentations. Knowing their objectives can provide a value that you can use to adjust your presenting style. Adapting to people’s needs and meeting the expectations of everyone can result in a successful presentation for all involved.

You can do this by holding a small Q&A session on  AhaSlides . When you start your presentation, invite attendees to post the questions they are most curious about. You can use the Q and A slide pictured below.

Some questions that I am happy to be asked:

9. Poll your audience – Different Way to Present a Presentation

This is another easy way to boost the excitement levels and creativity of everyone in the room! As the host, split the audience into pairs or trios, give them a topic and then ask teams to make a list of possible responses. Then have each team submit their answers as fast as possible to a Word Cloud or Open-Ended question panel on  AhaSlides . The results will show up live in your slide show!

The topic of the game does not need to be the topic of the presentation. It can be about anything fun but provokes a lighthearted debate and energises everyone.

Some suggested topics are:

  • Three ways to name a group of animals (Eg: a cupboard of pandas, etc.)
  • Best characters in the TV show Riverdale
  • Five alternative ways to use a pen

Get free templates to wow your audience with a great introduction in your next presentation. Sign up for free and take what you want from the template library!

10. Live polls, Live thoughts

If you’re worried that the above games have too much “typing”, then an icebreaker with a live poll will capture everyone’s attention but take much less effort. The questions can be funny and silly, industry-related, and debate-prompting, and are designed to get your audience networking.

Another idea is to start with easy-going, essential questions and move on to trickier ones. In this way, you lead the audience toward the topic of your presentation and thereafter, you can build up your presentation based on these questions.

Don’t forget to organise the game on an online platform like  AhaSlides . By doing this, responses can be displayed live on the screen; everyone can see how many people think like them!

🎊 Tips: Use the idea board to organise your options better!

introduction at start of presentation

11. Two Truths and A Lie – Another Way of ‘Get to know Me Presentation’

Spin more fun to your session! This is a classic icebreaker game with a straightforward rule. You have to share three facts, only two of which are true, and the audience must guess which one is the lie. The statements can be about you or the audience; however, if attendees have never met before, you should give out prompts about yourself.

Collect as many sets of statements as possible, then create an online multiple-choice poll for each one. On D-Day, present them and let everyone vote on the lie. Tip: Remember to hide the correct answer till the end!

You can get ideas for this game  here .

Or, check out the ‘real’ Get to Know me Games

12. Flying challenges

Icebreakers mostly center around you – the presenter – handing out questions and requests to the audience, so why not mix it up and have them take turns challenging each other? This game is a physical task that gets people moving. It’s a beautiful way to rock the whole room and get people interacting.

Give out paper and pens to the audience and ask them to think of challenges for the others before crumpling them into balls. Then, count down from three and throw them into the air! Ask people to grab the one nearest them and invite them to read the challenges.

Everyone loves winning, so you can’t imagine how challenging this can be! The audience will be even more motivated if you put up a prize for the most exciting questions!

13. Super competitive quiz games

How to make a presentation fun? Nothing can beat games at hyping people up. Knowing this, you should have your audience jump straight into a fun quiz at the beginning of your presentation. Wait and see how energised and hyped up they become!

The best thing: This is not limited only to entertaining or easy-going presentations, but also more “serious” formal and scientific ones. With several topic-focused questions, attendees can get a clearer insight into what ideas you are about to bring them while becoming more familiar with you.

If you are successful, the preconception that a presentation must be painstakingly nerve-wracking disappears almost immediately. All that is left is pure excitement and a crowd eager for more information.

Need more interactive presentation ideas ? AhaSlides got you covered!

Why is it Important to Start a Presentation Effectively?

Starting a presentation effectively is crucial because it sets the tone for the entire presentation and can capture the audience’s attention and interest. If you fail to engage your audience at the beginning, they may quickly lose interest, be bored and tune out, making it difficult to get the message across effectively.

Unique ways to start a presentation?

A few ways to make it unique include Telling a Story, Starting with a Surprising Statistic, Using a Prop, Beginning with a Quote or Starting with a Provocative Question!

Three keys to a Successful Presentation

Engaging Opener, Inspiring Stories with a Clear Call to Action

Starting lines of presentation?

Good morning/afternoon everyone, welcome to my presentation Let me start by saying a few words about myself. As you can see, our main topic for today is…… This talk is designed to …

When a quotation is used in a presentation you should…

Cite every source clearly, during speaking, in handouts to participants and also on the slides.

Bonus Download! Free Presentation Template

Make it interactive

Lawrence Haywood

Lawrence Haywood

Former ESL teacher and quiz master converted to the wild slide. Now a content creator, traveller, musician and big time slider preaching the good word of interactivity.

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How to start a presentation - Talaera Blog

  • How To Start a Presentation: Follow These 4 Easy Steps

By Paola Pascual on Nov 29, 2021 12:25:31 PM

Giving professional presentations is a fundamental skill to succeed in any global business environment, regardless of your role. And the beginning of your presentation, together with the end of your presentation , might be the most important part of your speech. It can also be the most awkward part, too. In this post, you will learn an easy-to-apply yet effective framework to start your next presentation.

Why is the beginning of a presentation important?

The reason why the beginning and the end are so important is called the Primacy and Recency Effects, which means that people remember the beginning and end best.

TGC Presentations 1 (Key Message - Structure - Openins and Closings) (1)

Also read: 21 Helpful Tips For Remarkable and Outstanding Presentation Skills

How to start a presentation

Soft start. Depending on the nature of your presentation, you may be able to do a soft start before actually kicking off your presentation. You can have some small talk with the audience before politely transitioning into your hard start. These few initial minutes will help you engage those who arrived early and allow a brief time for latecomers.

Hard start. Your hard start is your 'official' introduction, where you welcome everyone, introduce the people involved and the topic at hand, and transition to the body of your presentation.

Welcome everyone and thank them for attending your presentation. If you feel comfortable, use a hook or a catchy opening to capture the audience's attention right off the bat . You can use a surprising stat, a famous quote, or a rhetorical question.

  • Hi everyone. Thank you so much for joining us today, and welcome to this session.
  • In the next 60 minutes it will take me to give this presentation, 7,000 businesses in the US will close down.
  • Somebody once said: "a brand is a promise." But what happens when that promise is broken?

#2 Introduce the people involved

When you introduce yourself, establish credibility by describing your relevant experience, responsibilities, and accomplishments. Why should we listen to you?

  • My name is Susan, and I’m part of the design team here at Globex Corporation.
  • I was fortunate enough to be part of the team at Globex that developed the original Datatronic 2000.
  • In my 15 years in Silicon Valley, I learned quite a bit about managing risk, and I learned it the hard way.

#3 Introduce the topic

Make a clear and general statement to explain what benefit the audience will gain from your presentation (this refers back to your WHAT and your WHY, which we covered in our previous lesson).

  • Today, I’d like to talk about…
  • The main goal of this presentation is…
  • What I hope you'll get from this afternoon's session is a clearer idea of how CRM works.
  • By the end of this morning's talk, you'll know how to say "No" and feel good about it.

#4 Transition to the main point

Use signposting language to tell the audience where you are going and what they can expect next. Use a segue or transition phrase to move smoothly to whatever follows without pause.

  • Alright, let’s dive right in!
  • Shall we get the ball rolling?
  • Great, let's get down to it!

Think about your next presentation and use this framework to draft the first few minutes of your presentation and paste it in the comments. Make sure you include all the sections and employ a variety of phrases!

This article works as supporting material for our podcast episode on how to start a presentation effectively. You can read the transcript below. Make sure y ou check out all our other Talaera Talks episodes and subscri be to get new episode alerts.

Looking for more ways to improve your business English?

Continue improving your communication skills for professional situations with our  free resources . If you are serious about improving your business English skills,   get in touch with Talaera . We will help you take your professional English communication skills to the next level.

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More resources on presentation skills:

  • 101 Must-Know Transition Phrases for Engaging Presentations Online
  • 21 Helpful Tips For Remarkable and Outstanding Presentation Skills
  • How To Bring Across Your Main Idea In A Presentation Effectively
  • 5 Effective Strategies To End A Presentation
  • 6 Public Speaking Tricks To Captivate Your Audience
  • How To Do Effective Business Storytelling According To Former Prosecutor
  • 8 Little Changes That'll Make A Big Difference With Your Presentations
  • 3 Quick Public Speaking Tips For Your Next Presentation
  • Your Body Language May Shape Who You Are [TED Talk Lesson]

Talaera Talks - Transcript Episode 30

If you are learning English, including new English words and expressions will help you with effective communication. Remember to check out our other episodes on how to make small talk, how to deliver engaging presentations, how to speak English fluently, and many more: visit the podcast website . Listen to it on your favorite platform.

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Intro Welcome to Talaera Talks , the business English communication podcast for non-native professionals. My name is Paola and I am co-hosting this show with Simon. In this podcast, we're going to be covering communication advice and tips to help express yourself with confidence in English in professional settings. So we hope you enjoy the show!

0:24 Welcome to a new Talaera Bit. This is Paola and, in this episode, you will learn an effective way to start your presentation. 0:32 Now, why the start? Well, it turns out the beginning, the start of your presentation, together with the conclusion, are the most important parts of your presentation. And this is due to what's called the Primacy and Recency effects. Don't worry, you don't need to remember the names. But it means that people remember the beginning and the end, best. So today, this is what we will cover –the different parts of the introduction or how to start your presentation so that everyone's listening to you and actually wanting to hear. 1:11 Depending on the nature of your presentation, you may be able to start or to do like a soft start before actually kicking off your presentation. Here's where you have a little bit of small talk with the audience before politely transitioning into your heart start. So these few initial minutes where you get to talk a little bit with the audience will help you engage with those who arrived early, but also allow a brief time for late commerce. So that's a bit the first few minutes a soft start with small talk. 1:51 And then you do have the hard start, which is your official introduction. And I usually this is the part where we will focus on today. And I usually divide this hard start into four small sections, where you welcome everyone you introduce the people involved, and also the topic at hand, and then you transition to the body of your presentation. So let's have a look at each of those four sections and make sure you pay attention to all the phrases I'm going to provide. 2:25 Alright, so we said the first section is the welcome. Here's where you welcome everyone and thank them for attending your presentation or talk. And if you feel comfortable, you can also use a hook, which is like a catchy opening to capture the audience's attention right off the bat. You can use like a surprising stat or a famous quote or a rhetorical question. And here are some phrases you can use for this welcome or first section: "Hi, everyone, thank you so much for joining us today and welcome to the session", or "In the 30 minutes that it will take me to give this presentation, 7000 businesses in the US will close down". That's a bit like a surprising stat, right? Or like a famous quote, as I said, "Somebody once said, 'A brand is a promise', but what happens when that promise is broken?" So now you have the first section, the welcome. 3:25 Now you move on to the people involved. This is when you introduce yourself, or perhaps even your co hosts if there are any. And here is where you establish credibility by describing your relevant experience, your responsibilities, your accomplishments, why should we listen to you, here's where you have to provide the evidence or reasons. And you can use phrases like just the simple ones such as, "My name is Susan and I'm part of the design team here at Globex corporation", or something like "I was fortunate enough to be part of the team at Globex that developed the original Datatronic 2000". Or here's another phrase, "In my 15 years in Silicon Valley, I learned quite a bit about managing risk, and I learned the hard way". 4:19 So you have number one, the welcome, number two, you introduce the people involved (and if there's someone else giving the talk or co hosting with you, make sure you introduce them as well), and number three, you can introduce the topic. And here you need to make a clear and general statement to explain what benefit –and I cannot highlight this enough– the benefit that the audience will gain from your presentation. What is your presentation about and why should they listen to it? And here are some phrases: "Today I'd like to talk about..." or "The main goal of this presentation is..." or "What is I hope you'll get from this afternoon session is a clear idea of how CRM works". Or "By the end of this morning's talk, you will know how to say no and feel good about it". Whatever benefit they will get, make sure you tell them in this heart start. 5:19 And the very last bit is the transition to the main point. Here you can use signposting language, which is what you use to tell the audience where you're going, and what they can expect next. Something like "Alright, let's dive right in!" Or "Shall we get the ball rolling?", or "Great, let's get down to it". 5:40 So those are the different parts of the beginning of your presentation. Remember, starting with a soft start is a nice way to engage people at the beginning and allow a little bit of time for those who are late. And then with your hard start, you have the welcome ("Hi, everyone. Thank you so much for joining us today"). Number two, you introduce the people involved, then you introduce the topic, giving them a clear benefit of your presentation. And number four, you transition to the main point. And that's it, I hope you're able to use all these phrases and tips and I look forward to our next episode.

And that's all we have for you today. We hope you enjoyed it, and remember to subscribe to Talaera Talks . We'll be back soon with more! And visit our website at  https://talaera.com  for more valuable content on business English. You can also  request a free consultation  on the best ways for you and your team to improve your communication skills. So have a great day and keep learning!

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SpeakUp resources

Starting a presentation in english: methods and examples.

  • By Jake Pool

introduction at start of presentation

If you’re going to make it in the professional world, most likely you’ll have to give a presentation in English at some point. No reason to get nervous!

Most of the work involved lies in the introduction. You may or may not need an English presentation PPT file, your topic, audience, or time limit may vary, but a strong opening is a must no matter what! Everything that follows can build from the opening outline you present to your audience.

Let’s look at some guidelines for starting a presentation in English. If you can master this part, you’ll never have to worry about the rest!

Opening in a Presentation in English

While it’s important to have your entire presentation organized and outlined, planning and organization are especially important in the introduction. This is what will guide you through a clear and concise beginning. Let’s look at how to start a presentation with well-organized thoughts .

Introduction Outline

  • Introduce yourself and welcome everyone.
  • State the purpose of your presentation
  • Give a short overview of the presentation

As we say, it’s as easy as 1-2-3. (No need for a more detailed English presentation script!) Let’s examine the first step.

1. Introduce Yourself & Welcome Everyone

The self-introduction is your opportunity to make a good first impression. Be sure to open with a warm welcome and use language that is familiar and natural. Based on your audience, there are a few different expressions you can use to start your presentation.

If you’re presenting to coworkers who may already know you:

  • Hello, [name] here. I would like to thank you all for your time. As you may know, I [describe what you do/your job title] I look forward to discussing [topic] today.
  • Good morning/afternoon/evening everyone. Thank you for being here. For those who don’t know me, my name is [name], and for those who know me, hello again.

If you’re presenting to people you’ve never met:

  • Hello everyone, it’s nice to meet you all. My name is [name] and I am the [job/title].
  • Hello. Welcome to [event]. My name is [name] and I am the [job/title]. I’m glad you’re all here.

There are certainly more ways to make an introduction. However, it’s generally best to follow this format:

  • Start with a polite welcome and state your name.
  • Follow with your job title and/or the reason you’re qualified to speak on the topic being discussed.

2. State the Purpose of Your Presentation

Now that your audience knows who you are and your qualifications, you can state the purpose of your presentation. This is where you clarify to your audience what you’ll be talking about.

So, ask yourself, “ What do I want my audience to get from this presentation? ”

  • Do you want your audience to be informed?
  • Do you need something from your audience?
  • Do you want them to purchase a product?
  • Do you want them to do something for the community or your company?

With your goal in mind, you can create the next couple of lines of your presentation. Below are some examples of how to start.

  • Let me share with you…
  • I’d like to introduce you to [product or service]
  • Today I want to discuss…
  • I want to breakdown for you [topic]
  • Let’s discuss…
  • Today I will present the results of my research on [topic]
  • By the end of this presentation, you’ll understand [topic]
  • My goal is to explain…
  • As you know, we’ll be talking about…

When talking about the purpose of your presentation, stick to your goals. You purpose statement should be only one to three sentences. That way, you can give your audience a clear sense of purpose that sets them up for the rest of the presentation.

3. A Short Overview of the Presentation

The final step in starting your presentation is to give a short outline of what you’ll be presenting. People like a map of what to expect from a presentation.

It helps them organize their thoughts and gives a sense of order. Also, it lets the audience know why they’re listening to you. This is what you’ll use to grab their attention, and help them stay focused throughout the presentation.

Here are some examples of how you can outline your presentation:

  • Today, I’m going to cover… Then we’ll talk about… Lastly, I’ll close on…
  • We’re going to be covering some key information you need to know, including…
  • My aim with this presentation is to get you to… To do that we’ll be talking about…
  • I’ve divided my presentation into [number] sections… [List the sections]
  • Over the next [length of your presentation] I’m going to discuss…

That’s it! It’s as simple as 1-2-3. If you have a fear of public speaking or are not confident about presenting to a group of people, follow these three steps. It’s a simple structure that can get you off to a good start. With that in mind, there are other ways to bring your introduction to the next level too! Read on for bonus tips on how to really engage your audience, beyond the basics.

For a Strong Presentation in English, Engage your Audience

Presentations aren’t everyone’s strongest ability, and that’s OK. If you’re newer to presenting in English, the steps above are the basics to getting started. Once you’re more comfortable with presenting, though, you can go a step further with some extra tricks that can really wow your audience.

Mastering the skill of engaging an audience will take experience. Fortunately, there are many famous speakers out there you can model for capturing attention. Also, there are some common techniques that English-speakers use to gain an audience’s attention.

*How and when you use these techniques in your introduction is at your discretion, as long as you cover the 3 steps of the introduction outline that we discussed earlier.*

Do or say something shocking.

The purpose of shocking your audience is to immediately engage them. You can make a loud noise and somehow relate the noise to your presentation. Or, you can say, “ Did you know that… ” and follow with a shocking story or statistic. Either way, the objective is to create surprise to draw their attention.

Tell a story

Telling a story related to your presentation is a great way to get the audience listening to you.

You can start by saying, “ On my way to [location] the other day… ” or “ On my way here, I was reminded of… ” and then follow with a story. A good story can make your presentation memorable.

Ask your audience to take part

Sometimes a good introduction that captures attention will involve asking for help from the audience. You can ask the audience to play a quick game or solve a puzzle that’s related to your presentation. Also, you could engage the audience with a group exercise. This is a great way to get people involved in your presentation.

There are many more ways to engage the audience, so get creative and see what you can think up! Here are some resources that will help you get started.

Also, if you want to get better at public speaking (and help your English speaking too!), a great organization to know about is the Toastmasters . The organization is dedicated to helping you be a better speaker, and there are many local groups in America. They offer free lessons and events to help you master your English speaking, and also offer additional help to paying members.

The Takeaway

A presentation in English? No problem, as long as your introduction sets you up for success . Admittedly, this can be easier said than done. Native speakers and non-native speakers alike sometimes struggle with getting a good start on their English presentation. But the advice above can help you get the confidence you need to lay a good foundation for your next speech !

Jake Pool

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Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

introduction at start of presentation

Dominika Krukowska

9 minute read

Business presentation introduction examples

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

  • Personal intro: Unveils the speaker's background and expertise.
  • Team intro: Showcases the experience and accomplishments of a team.
  • Company intro: Unfolds the company's vision and values
  • Topic intro: Sets the stage for the discussion topic.
  • Product intro: Highlights the product's unique features and benefits.
  • Project intro: Outlines the project's roadmap and expected milestones.
  • Business plan intro: Provides a sneak peek into a business's strategic blueprint.
  • Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Introduction slide by Storydoc

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Introduction slide with text and image

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

History slide by Storydoc

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Introduction slide with tabs

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Storydoc analytics pa

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

how to make a good personalized presentation slide

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

First slide of presentation template with logo and video background

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

introduction at start of presentation

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12+ Opening Speech Examples for Presentations & Quick Tips

Last updated on June 7th, 2024

Opening Speech Samples for Presentations

These days, most of the audience prefers an informal approach in presentations, but at the same time, it must sound professional. When people prepare for any type of presentation, they often face this dilemma: how to start a presentation? What should be the opening speech? How much time should we take for the introduction part?

The first three minutes of your presentations are crucial to get to your audience with an engaging message and make the overall presentation effective. With the proper opening speech for your presentation, you can hook your audience, win the audience’s attention and get them audience interested in what you have to say. Check out some speech introduction examples to get familiar with this topic. Undoubtedly, if the beginning of your presentation is solid and exciting, the chances of success of your presentation increase. Opening your persuasive speech entirely depends upon your style and choice because when you are giving a presentation, you are required to be yourself and avoid putting artistic elements. So, choose something with which you are entirely comfortable.

If you are looking on how to start a speech then this article can help you to get some ideas. Here is a list of opening speech examples that you can use to prepare your presentations with a persuasive speech that convinces the audience. Find useful starting lines of speech, phrases and strategies to make your presentation a success:

1. Opening Speech with Greetings

This is the very basic, common and important step in which you need to greet your audience by wish them good morning/afternoon or evening (as per the time of session in which you are giving presentation). How to start a speech? Check out some of the examples below including a simple but effective speech introduction greeting example.

Example of Opening Greetings

Hello, everyone. I’d like, first of all, to thank the organizers of this meeting for inviting me here today.

Another example of opening Greeting speech.

Good morning, ladies and gentlemen. I am honored to have the opportunity to address such a distinguished audience.

2. Open the Speech by Giving Compliment & Show Gratitude towards your Audience

Secondly, just after wishing greeting to your audience give them compliment and choose some words which show that you are delighted to see them there.

Example: 

It’s great to see you all, Thank you for coming here today.

3. Give your introduction: Introduce Yourself

How you introduce yourself during a presentation is important. There are many ways to introduce yourself. Here we will see some examples on how to introduce yourself in a presentation. First of all, give your introduction start from telling your name. You can show some casual attitude by telling your short name or nick name, and then tell the audience more about your background and what you do.

For example, a good way to start introducing yourself could be:

My name is Louis Taylor, friends call me Lee sometimes.

Then introduce yourself professionally and give quite information about what you do and why are here today. For Example:

I am a software engineer by profession and working in ABC Corp. Today, I am here to provide you some exciting information about new technology, which is going to be very beneficial for you in future.

Another example of self-introduction speech:

For those of you who don’t know me already, my name is Louis Taylor, and I’m responsible for the software department at ABC Corp.

Using a self-introduction template and slide in your presentation, you can support your speech while presenting the information about you in the projection. You can also visit self introduction speech examples to find out some examples on how to introduce yourself and download self-introduction templates for PowerPoint & Google Slides.

4. Opening with the Topic of the Speech

Next is the part where you introduce the topic of your presentation or speech. Here are some examples of good opening speech for presentations examples on a specific topic.

What I’d like to present to you today is…

Or here is a simplified example of a good introduction for presentation in which we try to get the audience’s attention over the screen where you are presenting the content of your PowerPoint or Google Slides presentation.

As you can see on the screen, our topic today is…

5. Signpost

Put all your information in front of them and then put your proposal and its related information and key point by which you can implement and utilize that idea effectively. Now let collect these points to make a summary and concise illustration. Here is an example of presentation starting speech that you can use:

“Good afternoon every one, it’s great to see you all here, thank you for coming. My name is Louis Taylor, friends call me Lee sometimes. I am a software engineer by profession and working with ABC Ltd. Today we are here to know about new software so that we can take most of it. Firstly, we will look how it work, next we will discuss where can we use it, then we will learn what are its advantages and finally we will discuss what precautions are required to kept in mind while implementing it.”

6. Creating an Emotional Connection in Your Opening Speech

An effective opening speech is not just about presenting information or stating facts; it’s about forging an emotional connection with your audience. Building this connection can make your presentation more engaging, relatable, and memorable. Here are some strategies to achieve this:

Storytelling: One of the most powerful ways to establish an emotional connection is through storytelling. Sharing a personal anecdote or a relevant story can evoke emotions and draw your audience into your presentation. Make sure your story aligns with the overall theme of your presentation and adds value to your message.

Example of speech opening:

“Good morning, everyone. When I was a little boy, I used to watch my grandfather work tirelessly on his old typewriter. The clacking of the keys was a lullaby that lulled me into dreams of creating something impactful. Today, I am here to talk about the evolution of technology and its effect on communication, from typewriters of old to the smartphones of today.”

Relatability: Find common ground with your audience. This could be based on shared experiences, values, or aspirations. Doing so helps to humanize you, making it easier for your audience to relate to your message.

“Like many of you, I too struggle with maintaining a work-life balance in this fast-paced digital world. Today, I’ll share some strategies I’ve discovered that have significantly improved my quality of life.”

Utilizing Emotions: Use emotions like humor, surprise, curiosity, or inspiration to engage your audience. Different emotions can be used depending on the tone and purpose of your presentation.

“Did you know that the average person spends two weeks of their life waiting for traffic lights to change? That certainly puts our daily commute in a new light, doesn’t it?”

Remember, authenticity is crucial in building an emotional connection. Be yourself, share your experiences, and speak from the heart. This helps to gain your audience’s trust and keeps them engaged throughout your presentation.

7. Harnessing the Power of Visual Aids in Your Opening Speech

Visual aids are a potent tool in any presentation, particularly in your opening speech. They can grab your audience’s attention with a visually appealing cover slide, support your message, and make a lasting impression. Here are some ways you can utilize visual aids in your opening speech.

Images: An image is worth a thousand words, they say, and it’s true. An impactful or relevant image can pique the curiosity of your audience and set the tone for your presentation. Ensure the image aligns with your topic and contributes to your overall message.

“As you can see on the screen, this is an image of a barren desert. It may surprise you to learn that this was once a thriving forest. Today, I’ll be talking about climate change and its irreversible effects.”

Short Videos: A short video can be a great way to engage your audience. This could be a brief clip that illustrates your topic, a short animation, or even a quick introductory video about you or your organization.

Example of a presentation opening statement:

“Before we start, let’s watch this brief video about the incredible journey of a raindrop.”

Infographics and Charts: If you are sharing statistical data or complex information, infographic slides or charts can simplify and clarify your message. They are visually engaging and can help your audience understand and remember the information.

“Take a look at this chart. It shows the exponential increase in cybercrime over the last five years, a topic that we will delve into further today.”

Slides: A well-designed slide can provide a visual structure for your opening speech. It should be clean, easy to read, and should not distract from your speech. Avoid cluttering your slides with too much text or complex graphics.

“According to the infographic on the screen, we can see the three core areas we’ll be focusing on in today’s presentation.”

Remember, the goal of using visual slides is to enhance your message, not overshadow it. They should complement your speech and provide visual interest for your audience. Always test your visual aids beforehand to ensure they work properly during your presentation.

8. Engaging Your Audience with Rhetorical Questions

A rhetorical question is a powerful tool you can use in your opening speech to provoke thought and engage your audience. By posing a question that doesn’t require an answer, you can pique your audience’s interest, make them think, and steer their focus towards your presentation’s key points. Here’s how to use rhetorical questions effectively in your opening speech:

Spark Curiosity: Use a rhetorical question to spark curiosity about your topic. This question should be thought-provoking and relevant to your presentation.

“Have you ever stopped to wonder how much of your life is influenced by social media?”

Highlight Key Issues: A rhetorical question can help highlight the key issues or problems that your presentation aims to address. This will help your audience understand the importance of your topic.

“What would happen if our natural resources were to run out tomorrow?”

Encourage Reflection: Encourage your audience to reflect on their personal experiences or beliefs. This will make your presentation more relatable and engaging.

“How many of us truly understand the value of our mental health?”

Set the Tone: You can also use a rhetorical question to set the tone of your presentation, whether it’s serious, humorous, or contemplative.

“Is there anyone here who doesn’t love pizza?”

Remember, rhetorical questions are meant to stimulate thought, not to put anyone on the spot. Make sure your questions are relevant to your topic and are appropriate for your audience. With the right questions, you can grab your audience’s attention, keep them engaged, and guide their thinking throughout your presentation.

9. Leveraging Statistical Data in Your Opening Speech

Using statistical data in your opening speech is a powerful way to capture the audience’s attention and lend credibility to your message. Surprising or impactful statistics related to your presentation’s topic can instantly make your audience sit up and take notice. Here’s how you can incorporate statistical data effectively in your opening speech:

Relevant and Interesting Data: Choose statistics that are directly relevant to your topic and are likely to pique your audience’s interest. This data should enhance your message and provide valuable context for your presentation.

“Do you know that according to the World Health Organization, depression is the leading cause of disability worldwide, affecting over 264 million people?”

Simplify Complex Data: If you’re presenting complex or dense data, make sure to simplify it for your audience. Use percentages, comparisons, or visual aids like infographics or charts to make the data easily understandable.

“Look at this chart. It represents the staggering 80% increase in cybercrime incidents over the past five years.”

Credible Sources: Always ensure your data comes from credible and reputable sources. This not only adds legitimacy to your presentation, but it also boosts your credibility as a speaker.

“According to a recent study published in the Journal of Environmental Science, air pollution contributes to 1 in 8 deaths worldwide.”

Shocking or Surprising Data: If you have statistics that are surprising or counter-intuitive, they can be an excellent way to grab your audience’s attention and spark curiosity about your presentation.

“Can you believe that, according to the United Nations, we waste approximately 1.3 billion tons of food every year, while one in nine people worldwide go hungry?”

Using statistical data in your opening speech can help to highlight the significance of your topic, draw your audience in, and lay a solid foundation for the rest of your presentation. Remember to present your data in a clear, accessible way, and always cite your sources to maintain credibility.

10. Creating a Powerful Hook with Anecdotes and Quotations

Anecdotes and quotations can be a powerful tool in your opening speech, serving as hooks that draw your audience into your presentation. They can provide a human element to your topic, connect with your audience on an emotional level, and add depth to your message. Here’s how you can effectively incorporate anecdotes and quotations in your opening speech:

Relevant Anecdotes: Sharing a relevant anecdote, whether personal or related to your topic, can make your presentation more relatable and engaging. Your anecdote should be brief, interesting, and serve to illustrate a point related to your topic.

“When I was a teenager, my family’s home was destroyed by a fire. That experience ignited in me a passion for safety measures and awareness, which brings us to today’s topic: fire safety in residential areas.”

Inspiring Quotations: A well-chosen quote can add depth and perspective to your topic. It can inspire, provoke thought, or set the tone for your presentation. Presenting it with a visually appealing quote slide increases the chances to make a lasting impression. Make sure the quote is relevant to your topic and from a credible source.

“Albert Einstein once said, ‘The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.’ This leads us into our discussion today on the importance of mindset in personal development.”

Humorous Anecdotes or Quotations: Depending on the formality of the setting and the topic of your presentation, a funny anecdote or quote can help to relax the audience, making them more receptive to your message.

“Mark Twain once said, ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ As a fellow writer, I can relate to this sentiment, which brings us to our topic today: the art of concise writing.”

Remember, your anecdote or quote should serve to enhance your message, not distract from it. It should be interesting, relevant, and appropriately timed. With the right anecdote or quote, you can create a powerful hook that engages your audience from the outset.

11. Integrating Storytelling in your Opening Speech

Storytelling is a compelling method to make your opening speech memorable and engaging. A well-told story can create a strong emotional connection with your audience, making your presentation more impactful. Here’s how to effectively weave storytelling into your opening speech:

Choosing the Right Story: The story you tell should be relevant to your topic and capable of illustrating the point you’re trying to make. It could be a personal experience, a case study, or a historical event.

“Years ago, I worked on a project that, at the outset, seemed destined for success. But due to a lack of clear communication within the team, the project failed. Today, we will be discussing the importance of effective communication within teams.”

Creating Suspense: Build suspense in your story to hold your audience’s attention. You can do this by posing a problem or a conflict at the beginning of your story, which gets resolved by the end of your presentation.

“One day, as I was walking through a remote village in Africa, I came across a scene that profoundly changed my perspective. But before I reveal what it was, let’s discuss the issue of clean drinking water in underdeveloped countries.”

Showing, Not Telling: Make your story more vivid and engaging by showing, not telling. Use descriptive language and paint a picture with your words to make your audience feel like they’re part of the story.

“As the sun rose over the bustling city of Tokyo, I found myself in a small sushi shop tucked away in a quiet alley, experiencing what would become a pivotal moment in my culinary journey.”

Relatable Characters: If your story involves characters, make them relatable. Your audience should be able to see themselves in your characters, or at least understand their motivations and challenges.

“Meet Sarah, a single mother of two, working two jobs just to make ends meet. Her struggle is the reason we’re here today, to discuss the issue of minimum wage in our country.”

Storytelling is a powerful tool that can bring your presentation to life. A well-told story can captivate your audience, making your message more memorable and impactful. Be sure to select a story that aligns with your overall message and is appropriate for your audience.

12. Incorporating Interactive Elements in Your Opening Speech

Involving your audience from the get-go can make your presentation more engaging and memorable. By integrating interactive elements into your opening speech, you can foster a sense of participation and connection among your listeners. Here’s how you can do it:

Audience Polling: Modern presentation software often includes real-time polling features. You can ask your audience a question related to your topic and display the results instantly.

“To start, I’d like to ask you all a question. (Show poll on screen) How many of you think that Artificial Intelligence will significantly change our lives in the next ten years?”

Questions for Thought: Pose a thought-provoking question to your audience at the beginning of your speech. It can stimulate curiosity and get your listeners thinking about your topic.

“Before we delve into today’s topic, I want you to ponder this: what would you do if you had only 24 hours left to live? Keep that in mind as we discuss the importance of time management.”

Physical Engagement: Depending on the formality and size of your audience, you can incorporate physical engagement. This can range from a simple show of hands to engaging activities.

“By a show of hands, how many of you have ever felt overwhelmed by the amount of information available on the internet? That’s what we’ll be discussing today: information overload in the digital age.”

Interactive Quizzes: Quizzes can be a fun and interactive way to engage your audience and test their knowledge on your topic. It can also serve as a hook to introduce your topic. You can use a free Quiz PowerPoint template to ease the job of creating a quiz for your presentation.

“I have a quick quiz for you all (show quiz on screen). Let’s see who can guess the most common fear among adults. The answer will lead us into our topic of discussion today: overcoming fear.”

Remember, the goal of incorporating interactive elements is to engage your audience, so it should be relevant and add value to your presentation. Tailor your interactive elements to suit the needs and preferences of your audience, and you’ll have a winning opening speech.

What are the Objectives of Preparing a Good Introduction and Opening Speech?

As we mentioned earlier, the first minutes of your presentation are crucial to hook the audience and let them pay attention to the message you want to convey. This will depend on the type of presentation (if it is persuasive presentation, informative presentation or a presentation for entertaining the audience), but in general terms, when presenting we need to:

  • Capture the audience’s attention
  • Present information, opinions, ideas to the audience.
  • Present important details about a specific topic.
  • Sell an idea.
  • Make the information memorable so it can persist over the time.
  • Get your audience to take action, a Call to Action. E.g. purchase a product, enroll to something, fundraise, etc.

Real-Life Examples of Effective Opening Speeches

Barack Obama started his speech in the White House Correspondents’ Dinner saying: “You can’t say it, but you know it’s true.”

In same cases, humour can be a great companion for your speech. If you can use humour in a positive way, then getting a laugh in the first seconds of a presentation can get your audience hooked. It is a great way to open your speech.

Final Thoughts

Try to make habit of starting your presentation this way, it will sound great. You may come across several more opening speech examples for presentation but, once you implement this you yourself will realize that this is the best one. Alternatively you can learn more on quotes for presentations & speech topics  to use during your presentation in PowerPoint, learn how to close your presentation , or find other relevant speech introduction greeting examples.

49 comments on “ 12+ Opening Speech Examples for Presentations & Quick Tips ”

thank you very much

Hi Kavishki, we hope the article was useful for you. Will be great to learn more about how you have used the speech examples. If you need more speech ideas, I’d recommend you free Persuasive Speech topics .

hi,good morning all of you.i’m shadi.now i’m going to do a panel discussion.we want some informations from you we believe all will support us.

Hi Kavishki, good morning. Can please provide more information about the Panel Discussion needs and if it involves a PowerPoint presentation? We’d be happy to be of help!

This was very useful to me! But i need more speech ideas!

Being a content person myself,i’ve gotta be honest.Now this was assisting,you bet…great stuffow.

Thank you so much. It’s very helpful. Keep it up.. Good luck <3

plesae i would like u my pleasure to help me with some opening celebration word,s specially greeting to the audience

It would be appreciable if you share more speech about this.thank you.

thanks a lot for dis.. really its very helpful

I do thank you for the tips you provided me with on how to make speeches/presentations.

a very gud thanks for such tips

Thank you for the information. Very good tips.

thanks you for the great ideas. this can help me to improve my presentation skill.

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i hope someone could teach me present more effectively. i would appreciate it

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Good tips on how to start a presentation.

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This tips makes me more confident . Thank you very much and break a leg guys !

Hi, I’m Gayathiri. I would like to thank you for giving such a helpful tips. I will defenitely use this tips in my speech/presentation.So, I hope my friends also use this tips for their presentation.

it was a good tip for us newbie on how to make a speech without any worries.

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Thank you for the information about the introduction during pesentation.Truely,i really need to study lot about how to start my presentation so that the audience are interesting to hear what i want to talk about and do not feel bored.

it’s is very usefull article that can use as our revision in upcoming for the next presentation.Thank you..

Thank you miss because of this article, it can help me on my next presentation.

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this article has many tips for prepare to our presentation.thank you for sharing this article.

Thanks for the useful information. Can I ask how can I improve my self-confidence so as not to be embarrassed when presenting? Any idea? Thank you.

thank you..i’ll try to use those information for my presentation so i’ll be the best presenter in my class

this information very nice and useful to me.i get many new thing and tips after i read this article.this information can help me to make a good and better presentation later.thank you for useful information and meaningful for me

first of all, thank you for the help. there are a lot of great idea for me to use for my next presentation

Hi please i would like you to help me write an introduction for a speech about myself to my teacher

It’s help my presentation

Thank you so so much I will tell this at the UNIVERSITY presentation

please i really love your speech but can you please throw more light on the introduction

Hi every body I have entretien to USA Ambassi.

I need good presentation.

thank you so much for such a beneficial tips.

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introduction at start of presentation

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How to Start a Presentation and Engage your Audience

June 27, 2018 - Dom Barnard

Why should you focus on the start of your speech? Because many studies show that if you can capture someone’s interest straight away, there’s a good chance they’ll listen to the rest of the presentation. If you don’t, the majority of listeners will focus on something else.

This article discusses different ways to start a presentation and keep your audience engaged, as well as example videos you can watch which illustrate these points.

Beginning your presentation

Depending on the event, a facilitator may introduce you to the audience or you may have to introduce yourself.

People came to the event knowing that there would be speaker or they may have even known that you specifically would be speaking. This should fill you with some confidence as the audience will want to listen to you.

Wait until the majority of the audience are paying attention before you introduce yourself and launch into your speech.

Watch examples of both a strong and weak introduction

When watching this video, compare how the speakers:

  • Engage with the audience
  • Use eye contact
  • Use body language
  • Use hesitation words
  • Move on stage

Ensure that you welcome the audience and introduce yourself by stating your name, your job title and where you work. Follow this with a brief biography, including what experience you have – this will help draw attention to your ethos (credibility) because it’s the best way to demonstrate your credentials to that particular audience on that particular day.

Afterwards:

  • Introduce your presentation title/the question you’re exploring.
  • Your aims for the audience/what you hope they’ll get out of it.
  • Make it clear to the audience when they should ask questions – some speakers set aside  specific sections for Q&A  and others prefer the audience to ask questions when they come to mind. By clarifying this during your introduction you will avoid potential disruptions.

Presentation opening ideas

It’s vital to engage the audience from the start. Here are techniques for beginning a presentation:

1. Shock the audience

There are many ways to shock your audience, for example, you can show a funny video, use a prop, start by talking to audience members, ridicule something etc.

But ensure that your shock will have the desired effect – you want the audience to remain engaged because they liked the surprise or they found it interesting and not because you’ve upset them so they’re looking for faults in your argument. Again, the shock must be suitable for your presentation’s purpose and your audience.

Jamie Oliver giving a TED Talk

Jamie Oliver opens his TED Talk with a starting statistic: “Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat.”

2. Ask the audience to “imagine” or think “what if”?

Asking your audience to imagine something or think ‘what if’ gets them to visualise and use their imagination. You can use this technique to evoke certain emotions which are usually the feelings you experience over the same thing.

Emotions are a great way of ensuring that people will continue listening as they are now involved in what you’re saying.

3. Start your presentation in the future or the past

Symbouleutikon/deliberative rhetoric is when the speaker tries to get the audience to take action by talking about a possible future. Politicians often use this technique and a well-known example is Martin Luther’s “I have a dream” speech.

You can also produce a similar reaction from the audience by talking about the past – using lessons from things that were done well, or things that didn’t work. For example, you might remind the audience of when the country was economically thriving or when mistakes were made which led to the country experiencing economic turmoil.

4. Quote someone or a proverb

If you’re struggling to create a strong opening sentence consider quoting someone. However, you must be careful as you can risk sounding cliché and the quote must be meaningful and  relevant to the audience  and the purpose of your presentation.

If you’re using slides show a photo instead of text when you’re quoting. This will help the audience:

  • Understand the quote
  • Remember the quote
  • Engage their imagination for a greater impact

5. Tell a story or joke, or reference a historical event

You could start with a story to highlight why your topic is significant. For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to and remember this story than a list of facts.

Well-known historical events are good reference points, both to illustrate a point, and to get the audience using their imagination.

More experienced and confident public speakers may start a presentation with a joke. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience. Only use jokes if you’re confident with this technique and it has been successful in the past.

6. Share personal stories

As aforementioned, the  audience enjoy hearing stories  and they’re even more interested when the story is directly about you, the speaker, because they get to see the human side of you.

Consider telling a story about a mistake you made or when life wasn’t going that well – if relevant to your presentation’s aim. People will relate to this as we all have experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be told in a humorous way if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Watch this great presentation from Conor Neill on how to start a speech and engage your audience. Permission given to reuse this work – read more about Conor Neill and his services on his website:  conorneill.com

7. Point to their problem or opportunity

Putting your finger on your audience’s pain point is another way of gaining their attention because you’re triggering an emotional reaction again. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

8. Start with a video

A pre-prepared video can provide a strong presentation opening and get people to pay attention before you start speaking. Some speakers show a video as the audience are arriving and getting settled – they may begin by reflecting on the video.

  • You can use the  Canva online editor  to create your video

9. Ask the audience questions

You can conduct polls using your audience or ask questions to make your audience think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy. After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

10. Statistics

You could begin by sharing a  surprising statistic  which you can personalise to the audience for a larger impact, for example, you could say “In this room, over 70% of us are going to…” or “Look to the person on your left…”

You can also combine a statistic with a leading question, for example “What percentage of the population do you think…?” The audience should be shocked when you provide them with the actual answer.

Make sure you don’t go overboard with statistics or use complicated data especially in the introduction as you may lose the audience.

These techniques don’t only apply for introductions – they can also be used throughout your presentation to engage and persuade your audience. Try different techniques to find out what works best for you and practice as much as possible. With a powerful opening prepared you’ll feel far less nervous during the rest of your presentation.

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7 Dynamic Ways to Start a Presentation [With Examples]

7 Dynamic Ways to Start a Presentation with Examples

Of course, we’ve all been there as a speaker. First, we design a powerful presentation. Then, we nervously walk out onto a stage or into the front of the room. The audience stares with skepticism written all over their faces. This stoic crowd has no patience for speakers who waste their time. And their demeanor is showing that fact right now. In a timid voice, we start with a simple, “Good morning.” We get no response from the audience — no warm welcome at all. As a result, our nervousness increases dramatically.

The good news is that your speech doesn’t have to start this way. Your first words will create first impressions.

So, in this session, I’m going to give you the best way to start a successful presentation so you can win over the audience members. Below are a few of my favorite ways to start a speech that will help you capture the attention of your audience and get even the most stoic crowd to want more from you.

Here is the list of effective presentation openers.

7 Dynamic Ways to Start Your Next Presentation.

  • Give Your Presentation Summary and Conclusion First.
  • Start the Presentation with a Compelling Story.
  • Use a Startling Statistic to Start a Presentation.
  • A Funny or Motivational Quote or One-Liner.
  • Start with an Opinion Asking Question.
  • Make a Powerful or Shocking Statement to Start a Speech.
  • Arouse Curiosity with a Hook.
  • A Bonus Way to Start a Presentation Is to Add Showmanship.

How to Start a Presentation and Help Your Audience Remember Your Content.

(1) give a summary and conclusion at the beginning of a presentation..

Give Your Presentation Summary and Conclusion First

As a speaker, you have a lot going against you. The biggest challenge is that most of the people who are in your audience would really rather be somewhere else. So starting with the conclusion gives them a reason to tune in and pay attention to the content.

TV shows and movies do this a lot. The first scene in Titanic is 90-year-old Rose wheeling onto the salvage ship. Immediately, she asked the Captain to see her painting. “Wasn’t I a dish?”

We all know the story of Titanic, but by starting 70 years into the future, we already know that somehow, Rose was going to survive the tragedy. We pay attention because we want to see how she did it.

You probably also recall Netflix series that show a quick introduction and then a flashback to an earlier time.

You can create the same effect in your presentation introduction by making your title a conclusion that you want the audience to draw. Then, lay out each main point that will help them come to that conclusion.

For instance, “My topic today is Five Ways to Get Your Executives to Increase Your Department Budget, and the items we will cover are…” Of course, this technique works best when your title is a result that your audience really wants.

This is an easy way to start a presentation. You can use a single PowerPoint presentation slide as a visual aid to capture the audience’s attention right away! (FYI, you can also use this technique at the end of a presentation.)

More details about this are in Start with a Great Title .

(2) Start the Presentation with a Compelling Story

Start the Presentation with a Compelling Story

I taught a private presentation class for Mitsubishi once. And I could tell walking into the room that this was going to be a tough crowd. The culture of the predominately Japanese company is fairly quiet and conservative. Most often, when I introduce myself to class members, people are warm and friendly. Since I’m a guest in their office, most try to make me feel at home.

By the way, the Mitsubishi organizer did this here as well. However, as the participants came into the room, each walked in without saying a word. Each sat down, opened their laptops, and quietly began typing on their keyboards.

I did my best to try to get them to open up. But very few of them were laughing at my jokes or smiling at me as I asked them questions. (Tough crowd.)

So, when I started the class, I knew I needed something that would help the group relate to me. I decided to go into a fairly detailed version of an experience where I totally bombed a speech. I added a lot of self-deprecating humor to the story. Afterward, the mood in the room lightened quite a bit. It was an easy way to get the audience to feel more at ease and become more relatable to them.

Stories are easy additions to any speech. For instance, if you are giving a project report, you can start with a memorable event that occurred on the project since the last meeting. Or, if you are giving a financial report where profit is up, just give a great example of something that caused profit to increase.

(3) Or You Could Use a Startling Statistic to Start a Presentation.

Use a Startling Statistic to Start a Presentation

By doing a little research, you can often find a good (and or startling) statistic that can capture attention quickly. You can also create a good introduction by phrasing the statistic as a provocative statement.

For instance, let’s say you are giving a financial presentation where revenue for your company was up 2.5% last quarter. You might look up the statistics for your industry as a whole in the same quarter. Then, you can start your speech with that data. “The electronics industry as a whole was up 3.4% last quarter. However, our company underperformed the industry with only a 2.5% increase in revenue.”

The easiest way to find statistics about your topic is to just do a Google search [Your Topic} followed by the word “statistic”.

Here Are a Few Examples of Using Google to Get Shocking Statistics.

I’ll give some examples. I just did a Google search for “Popular Ted Talks” and came up with an article about the Top 25 Most Shared Ted Talk videos . I just pasted the names of the talks into Google with the word “statistic” added and this is what I came up with.

  • Does School Kill Creativity? According to the Adobe® State of Create global benchmark study , 8 in 10 people feel that unlocking creativity is critical to economic growth and more than half of those surveyed feel that creativity is being stifled by their education systems.
  • Your Body Language May Shape Who You Are – We receive 82% of information from what we see, 11% from what we hear, and only 7% by all the other senses combined. ( The Body Language Info-graphic .)
  • How Great Leaders Inspire Action – 84% of organizations anticipate a shortfall in leaders within the next five years. ( 13 Shocking Leadership Development Statistics .)

So, it is really easy to create compelling statistics to get your audience to think differently about your topic just as you begin to speak.

Bonus Tip: Combine More than One of these Intros for Even More Impact.

You can combine the last two tips for even more impact. Place a statistic along with a story of how you found the statistic at the beginning of your presentation. This is a great way to start your presentation. “I remember watching Jerry Seinfeld do a stand-up bit. He mentioned that the fear of public speaking was the number one fear in America. Then he looked down the list and saw that the fear of death was number five. So, you are five times more likely to rather be in the casket than up giving the eulogy at a funeral.”

The key to each of these first tips is that they increase the retention of information for your audience.

For instance, using the Summary technique, you give your audience an introduction with your presentation topic and key points. Then as you go through each point, they hear each one again. Finally, you summarize the points one more time at the end of your presentation. The audience is now more likely to remember your important points. because of this subtle repetition.

A good story will also increase retention. Stories have a way of creating visual images in the mind of the audience that is more memorable than just facts alone. A startling statistic gets the audience to think, “Is that really true?” so they pay attention more.

Quick Presentation Starters to Capture Attention

(4) a funny or motivational quote or one-liner..

A Funny or Motivational Quote or One-Liner

“There are two types of speakers: Those who get nervous and those who are liars.” — Mark Twain

A powerful quote is an effective way to make a positive first impression. It also adds a little humor. You can find quotes like this for your presentations as well. Just like with statistics, you can Google your topic with the word “quotes” to get ideas.

  • Does School Kill Creativity? – “Creativity is the greatest expression of liberty.” — Bryant H. McGill
  • Your Body Language May Shape Who You Are. – “Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.” — Peter Guber
  • How Great Leaders Inspire Action. – “A leader is the one, who knows the way, goes the way and show the way” — John Maxwell

Bonus Tip: Reference a quote, and then add your own take to the quote.

Walt Disney once said, “If you can dream it, you can do it.” But have you ever thought to realize that every single invention ever created by man was once just an idea born from someone’s need?

(5) Start with an Opinion Asking Question.

Start with an Opinion Asking Question

“In a perfect world, if your team was able to present their ideas to your customers more effectively, what would they be doing that they are not doing now?”

This technique is more challenging for a presenter. You have to be able to take whatever your audience gives you and design a killer presentation on the fly. However, if you have done good research before the meeting, you shouldn’t be surprised by the answers you get.

Keep in mind that only the best presenters use this technique. So, when you add open-ended questions to your speech, you will increase your stature as a speaker as well.

By the way, the question should be open-ended, meaning that the audience is giving you their opinions. Rhetorical questions and show of hands questions can backfire. Your audience may think you are trying to manipulate them. So, the important thing to remember is to ask a question that asks for the opinion of the audience members. That way, as they answer, everyone can be correct..

(6) Make a Powerful or Shocking Statement to Start a Speech.

Make a Powerful or Shocking Statement to Start a Speech

I will then follow this statement with a list of different tips that people try that don’t work really well. (Things like picturing your audience naked.)

The funny thing is that many of the people in the room will question the truthfulness of the statement the first time I say it. It is a bold claim. They don’t confront me, though. However, when I look around the room, I can see the distrust on their faces.

However, as I begin to list the crazy tips one by one, they begin to realize the truthfulness of the statement. Internally, the checklist sounds like this…

  • To reduce nervousness, you should pretend your audience is naked. (Man, he’s right. I tried that. It doesn’t work.)
  • You should memorize your speech word-for-word. Actually, if you lose your place when reciting the speech, you just get more nervous. (That one is true too.)
  • You should practice in front of a mirror or record yourself speaking. Actually, you are your own worst critic. You will nitpick every little thing that you do wrong. (Yup, I’ve done that one too. Wow, maybe he’s right. Those things don’t work at all.)

Another shocking statement I use is to foreshadow a future behavior in the speech. When I lead team activities, I often have them play a game to divide into teams. So, I might start the presentation with, “In less than 15 minutes, some of you chivalrous men who opened a door for a young lady when she came into the room will actually be chicken-winging that woman to take something from her.” Of course, when something like that actually happens, everyone erupts in laughter.

(7) Arouse Curiosity with a Hook.

Arouse Curiosity with a Hook

Talk radio, television news, and reality TV shows do this brilliantly.

I remember years ago watching season one of Survivor. The season winner was an eccentric guy named Richard Hatch, who was a good fisherman, so he fed the group. However, he also did things to keep the other contestants a little off their game. At the start of one of the episodes, Richard was walking along the beach buck-naked with his bottom blurred out by the producers.

I remember doing a double-take when the image came on the screen. (There are some things that you just can’t unsee.) I didn’t particularly ever want to see Hatch’s bare bum ever again. However, I had an eager want to find how the heck this happened.

Talk radio guys do this by saying, “At the bottom of the hour, we’re going to…” The technique is like a cliffhanger. Everyone wants to know how the story will end. Will Ross marry Emily, or will Rachel stop the wedding? Will Jon Snow die of his stab wounds? Ken Jennings has won 74 times in a row on Jeopardy. When will he get beaten? What is going to happen now that DEA agent Hank realizes his brother-in-law broke bad? And finally, who shot J.R.?

How to Easily Add a Hook into the Start of Your Presentation.

This is a fun technique to use when you start a presentation. And there are many different ways to do this, depending on the purpose of your presentation.

For instance, you could tell your compelling story, as I suggested earlier. However, don’t tell the ending. Stop right as you get to the climax. Then tell the ending in your conclusion. (More details about this in How to End a Speech .)

Or, the hook can be a cliffhanger or foreshadowing of something later in the presentation. “As we did this research, we uncovered a single habit that, once we change it, will generate an extra quarter of a million dollars for our company. And I will share that secret with you in my final point.”

I actually do this on my podcast as well. I might start the episode by saying something like, “In the last ten minutes of this episode, I’m going to share with you my best, overall, foolproof presentation opener.”

(Which, by the way, is right now…)

A Bonus Way to Start a Presentation Is to Add Showmanship. (Bonus… Not a Foolproof Way.)

Bonus Way to Start a Presentation Is to Add Showmanship

For instance, one time, just after July 4th, my kids had some leftover fireworks. I also had some decorative mailing tubes left over from a failed marketing campaign.

The next morning, I was to speak at a business breakfast. I got to the hotel meeting room before anyone else and filled a trash can with water. Then, I left the can under the presentation table at the front of the room. I stuck one of the sparklers into the top of the mailing tube and waited until my time to speak. The emcee called my name, and I waited at the back of the room. She called my name one more time, and I waited just a bit longer. When she called my name the third time, I lit the sparkler and went rushing to the front of the room.

Of course, the visual aid looked like I was holding a stick of cartoon dynamite. I pulled the trash can from under the table and threw the prop into the can where it sizzled and smoked. The whole audience was looking around like, “What the heck?” I paused and then said, “Do you want to put some sizzle into your presentations?”

Okay, it was cheesy. It was over the top. But it got the whole audience laughing. Everyone in the room remembered who I was and what I did for a living.

A few less over-the-top ways of adding showmanship into your presentation might be…

  • Use Boards Instead of Slides . Everyone expects a slideshow, but if you have a compelling board or poster that is in the front of the room when you start, you can create some curiosity about your topic.
  • You Could Also Get the Audience to Participate in a Demonstration . I had a saleperson from the Riddell helmet company tell us about a football helmet face-mask that could detach with a simple pencil-like tool. He had a couple of men try to pull the face-mask off the helmet and when they failed, he used the tool to remove the mask with one hand. It was a vivid demonstration.
  • Or Just Add a Funny Video . When I teach leadership classes, I often play segments from old Saturday Night Live skits that have the characters doing the exact opposite of what I’m teaching. For instance, I might start a session about avoiding criticism in the workplace with an episode of “Debbie Downer”.

Whatever method that you choose to start your presentation make sure to spend time on developing your content. You don’t want to spend a ton of time creating the perfect opener and then lose the audience with a lackluster presentation afterward.

If You Are Designing a Presentation and Need Help, Reach Out to Us!

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How to start a presentation and grab your audience’s attention

Candice Benjamine

1. Tell a story

2. ask rhetorical questions, 3. use quotations, go and change the world with your speech.

“Audiences will forgive almost anything except being boring,” — Patricia Fripp

Did you know that you have only 30 seconds to gain your audience’s attention and motivate them to listen? When it comes to delivering a killer presentation, these precious opening seconds play a critical part. This is the time your audience form an impression of you. If you waste it with a bad joke, rambling, or pointless sentences full of “uhs” and “ums,” your listeners’ focus will probably fade away, and you may not get them back.

Capturing the room immediately is a challenging task for any speaker — and it requires creating and rehearsing an attention-getting opener. But how to start a presentation effectively? Open your speech with a HOOK !

In this article, we’ll walk you through some basic presentation tips on how to really make the beginning of your presentation pop. Even if you learn English as a second language, don’t worry. Regardless of your English level, we’ve created a list of three tried-and-tested grabbers that will help you start a presentation with confidence and hold your audience’s attention with ease.

3 hooks to start a presentation and quickly make an impact

Opening your speech with banality quickly makes you forgettable, especially if you have a cookie-cutter PowerPoint presentation that you simply drone through. Have you ever listened to a presentation where the presenter starts with words:

“Dear listeners, thank you for coming. So, I prepared a few major points on my topic. We’re going to run through them and be out of here within an hour.”

Boredom! What all people in the room are thinking about at the moment is their coffee break in 15 minutes, or they boldly start checking their Facebook feed or emails. But how to start a presentation introduction in such a way that you could keep your listeners glued to your words?

A creative hook or grabber motivates listeners to pay attention. In fact, people have a lot on their minds. Just imagine that they might be attending several talks that day or a week ago. Hence, you need to show them right away that your presentation is going to be interesting. To make an excellent lasting impact from the very beginning, you should use brief and catchy hook relevant to your topic.

Here are a few ways to start a presentation with a bang and make your speech stand out. The choice of method that works best for you will depend on your topic and speech type. Let’s take a closer look at the most popular presentation hooks.

Telling a compelling story is a good way to start a presentation . Research shows that brain is hardwired for storytelling. Have you ever noticed how kids begin attentively listening to their parents after the words: “Once upon a time.” That reaction doesn’t disappear when we become adults. In fact, narrating a story and sharing experience is something people do every day. Thus, adding it to your presentations won’t be a great challenge. Starting with a good story can also help you find creative ways to communicate the purpose of your presentation, besides just making a positive first impression. You can visuals to your presentation or use a video editor to make a quick, yet effective video within your presentation.

Your story should be brief and relevant to the point you’re trying to make. But don’t overload it with details. It can be a personal story showing your listeners why you’re so passionate about the topic. You can also tell a story about a person who can be an example for others to follow. If you can make a bold statement or a bold claim with this story, make eye contact, and communicate it with confidence, it will draw in the listener (even if they don’t agree with you).

Darlene Price, an author of “ Well Said! Presentations and Conversations That Get Results !”, emphasizes that as a speaker you can use a wisdom tale, fable, historical event, or even a good joke to start a presentation . The key is to start with a short story relevant to the central point of your topic. Price also suggests considering some questions to help you compose own version of “ Once upon a time ”:

  • What challenges have you (or another person) faced regarding your message?
  • How did you (or another person) overcome it?
  • Who or what helped you?
  • What lessons did you (or another person) learn?
  • What do you want your listeners to feel or do after the story?

If you’re wondering how to start a presentation speech , start it with a question. One of the best ways is to ask a series of rhetorical questions. A great example of such techniques is Simon Sinek’s TED talk . He used the following words to start a presentation :

“How do you explain when things don’t go as we assume? Or better, how do you explain when others can achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative?”

introduction at start of presentation

Such set of questions stimulate the listeners’ minds while they are thinking about the answers. Laura Bergells , an instructor of LinkedIn Learning course Public Speaking Foundations , recommends asking only open-ended questions, not closed-ended ones with a “yes/no” answers. For example, “How has social media changed your daily life?”. A worse example is: “Has social media changed your daily life?”. Using an open-ended questions helps you create a knowledge gap that you’ll later close in your speech. Another great way to get the audience involved is by asking for a show of hands on a particular question.

One of the funny ways to start a presentation is to quote movies . Why? Because it’s entertaining! Videos play a critical part in most people’s lives. So a well-placed movie quote at the beginning of your speech can liven up your listeners. Here are some examples:

“The first rule of leadership: everything is your fault” (Bug’s Life)

“The loudest one in the room is the weakest one in the room.” (American Gangster)

“Life is like a box of chocolates. You never know what you’re gonna get.” (Forrest Gump)

It’s also a common but effective practice to start a presentation with an opt quotes. In this case, speakers state the quotation and then add a twist to it. For example:

“We’ve all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step.”

There is a lot of sources for finding appropriate quotations online such as Brainy Quotes and Goodreads . But don’t pick an obvious quote to open with, like “little strokes fell great oaks.” Try to find more creative ways to start a presentation by using the following Steve Job’s quote: “My favourite things in life don’t cost any money. It’s clear that the most precious resource we all have is time.”

Remember the first seconds of your talk matter. You have only half a minute to win the audience’s attention. So, if you don’t know how to start your next presentation in English , do not hesitate to use one of these proven hooks. Alternatively, the Preply Business English language training for employees , specialising in teaching English for business situations, can offer further guidance.

But think carefully which hook to choose and, of course, be honest with yourself. Does the story you want to tell have any relevance? Are listeners going to laugh at your joke? Make sure you don’t overlook how your audience will react. 

Don’t forget to check out our ultimate guide on How to learn English!

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Candice Benjamine

Candice Benjamin is an English teacher with more than 6 years of online teaching experience. Candice has taught English to children and adults alike of various levels, ensuring that each achieves their respective goals. Candice specializes in the IELTS, TOEFL, and Cambridge exams and creates courses and strategies specific to the needs and goals of each student, to help them achieve their desired grade. Candice is patient and determined to produce significant results for her students.

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Presentation Geeks

How To Start A Presentation: Why Making The Right Start Is Critical

Table of contents.

We’ve all experienced a bad presentation. We’ve listened to bad speakers, heard boring information, and read slides that don’t keep us engaged.

A bad presentation is often bad for both the speaker and the audience members.

Grabbing the audience’s attention for the very beginning is key to keeping your audience engaged and running an effective presentation speech.

In this article we will look at what a presentation introduction is and how to start a presentation effectively.

What Is A Presentation Introduction?

“It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.” That is the opening line of the book Pride and Prejudice by Jane Austen and it is known as one of the most famous opening lines in a book ever written.

A good opening line can do a lot for books and the same goes for presentation introductions.

Loyola University Chicago breaks down a presentation introduction into 4 key elements: “ 1) capture your audience’s interest, 2) give them a context for your work, 3) pose your central question, problem, or issue, and 4) offer the most concise answer or argument you can give.”

When it comes to any public speaking engagement, grabbing your audience’s attention is the most important thing.

For a presentation, this could make or break your presentation.

Let's Explore How You Should Start A Presentation, The Right Way...

Before you begin presenting, you should have a strong idea for how you will start your presentation. Here are a few strong ways you can begin your presentation and create interest within your audience.

Start With Introducing Yourself

introduction at start of presentation

One of the most basic, yet effective ways you can draw attention is through introducing yourself to your audience. This is effective for both smaller and larger audiences and can be a way to create a connection between you and your audience.

Some of the best presenters introduce themselves through a personal story, a relevant quote, a job title, or a relevant yet funny video.

Ideally, your introduction should motivate your audience to listen and buy into what you are saying.

Your introduction should use effective body language and eye contact, and should relate to the general messaging of the presentation.

State The Purpose Of Your Presentation

Sometimes you can sit through an entire deck of presentation slides and leave without really understanding the purpose of the presentation.

A great intro will pre-emptively answer audience questions about the purpose of your presentation. Doing so creates interest in the information you will be sharing and engages your audience right from the start.

The purpose can be introduced through rhetorical questions, a thought provoking question, a bold and provocative statement, or through more personal stories.

You might even consider opening with an “imagine” statement (Example: “Imagine you’re lying on a beach sipping a drink…”).

Hit Your Audience With Captivating Visuals

introduction at start of presentation

Another thing that many speaker use to engage their audience is with a captivating visual representation of the purpose of the presentation. This is often done through an attention-grabbing video or image and well-designed presentation slide decks.

Not only can visuals get your audience paying attention, it can also present key information or ideas that you will call back to throughout your presentation.

Encourage Audience Participation Early On

Audience participation is also vital to the effectiveness and overall performance of your presentation.

While audience engagement can be strengthened through professional practice or learning how to be a better presenter , there are a few things you can do to inspire participation right from the get-go.

One of the best ways to encourage participation is through direct questions that need responses from the audience.

When you begin with a direct question to introduce your presentation, message, or speech, you force the people in the room to pay attention and provide answers.

Some examples of relevant direct questions you can ask might start with:

Who has ever experienced….

How many of you agree with…

When was the first time you.. .

These opening questions don’t have to necessarily be deep or require a lot of thinking. Instead, think about questions that can be answered through the raising of hands, yes or no, or a by audience members yelling out an answer.

Don't Just Read Your Slides, Tell A Story

Finally, a good rule of thumb when doing any kind of presentation is to tell a story .

A good story that relates to the everyday lives or problems of your audience can have a dramatic impact on the effectiveness of your presentation and the overall audience participation and impression.

For example, if you are going to be talking about a business strategy you are proposing to a client, you might start with a compelling story of this strategy in action.

Think of how many TedTalks start. In many of these presentations, many speakers will introduce their key idea or speech through a story that directly relates to its message and purpose.

Stories can evoke certain emotions in your audience that will motivate them to engage and participate throughout the presentation.

Why Is Starting Off On Right Foot So Important?

introduction at start of presentation

Some of the best opening lines in presentations enable the audience to fully participate and engage with your material.

Here are a few reasons why starting strong is so important to your speech, message, or presentation.

It Sets The Tone For The Entire Presentation

For one, a strong introduction can create and set the tone for the rest of your speech or presentation . Setting a tone is important for audiences to follow the message and relevant points outlined in your presentation slide.

For example, if you are presenting a sales pitch, you want to start with something that can motivate your audience to understand the appeal of what you are selling.

It Prevents You From Losing Your Audience's Attention

Additionally, a strong opener can help you avoid losing the audience’s attention. As a rule of thumb, you should periodically use some of your opening strategies to engage your audience throughout the entirety of the presentation.

If you just keep talking and talking for too long, it’s very easy for your audience to lose interest. Instead, grab them from the start and continue to grab them from beginning to the end.

Your Presentation Will Leave A Lasting Impression

A strong opening can leave a lasting impression even hours and days after you finish.

However you begin your presentation, consider how you might stick in your audience’s mind after you wrap up. This could be through a funny and memorable story, a shocking fact, or a generally appealing tone throughout your presentation.

Here Are A Few Common Mistakes You Should Avoid At The Beginning Of Your Presentation

As you prepare your next presentation using the strategies noted above, here are a few common mistakes you should avoid.

Starting With An Apology

Confidence is key when you are presenting a speech or talk. Starting with an apology of any kind can create an untrustworthy vibe that is hard to shake.

In general, you should inspire trust and excitement in your audience, not distrust through an apologetic statement.

Simply Reading From Your Slides

One of the most common mistakes people make when presenting is reading off their slides. Not only is this incredibly boring for your audience, it also shows your audience you aren’t well-prepared or particularly excited about what you are saying.

Not Engaging Your Audience

introduction at start of presentation

Reading off your slides is so important to avoid because it does nothing to engage your audience. You want to have your audience view you as an engaging person to listen to, not a boring voice reading words that aren’t inspiring.

You can utilize the opener strategies listed above throughout your whole presentation to motivate and engage everyone in the room.

Not Providing Clarity On The Purpose Of The Presentation

Imagine spending an hour in a meeting and leaving without a clear understanding of the purpose. That would be extremely frustrating and would feel like a waste of your precious time.

This is why it’s so important for every person in the room to have clarity on the purpose of your talk from the start. You want them to leave with a full understanding of what they learned and heard. Not doing so will result in confusion, disengaged audience members, and a lack of excitement overall.

What Are Our Final Thoughts On How To Start A Presentation?

To get to the point, starting strong is extremely important for every presentation. Grabbing your audience from the very start can lead to more sales, more interest, and better public speaking skills overall.

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Introductions: 5 Creative Ways to Start Your Presentation

December 1, 2014 / Blog, Presentation Science, Tips & Tricks presentation content, presentation delivery, presentation introductions, presentation tips

“The beginning is the most important part of the work.” —Plato

When it comes to presentations, there’s nothing more important than a strong introduction. How will you capture the attention of your audience otherwise? It’s not enough to recite a quick spiel about you and what you’ll be covering for the next hour. The first thing you say should make an instant connection. Introductions need to be both powerful and memorable. You need something that will hook the audience and reel them in.

The best way to do that is to think outside the box. To make sure your introductions are effective, you’ll need to do something that really stands out. Whatever you start with should urge the audience to start asking questions about the topic you’re covering. If you remember our previous discussion on Nancy Duarte’s book  Resonate , you’ll know that every presentation needs a STAR Moment —something they’ll always remember. If you want your introductions to fall under that category, you’ll need to find more creative ways to start your presentations.

Echoing the thoughts of Plato, creative introductions will help jump start your presentation. Here are a few things you can do to get the audience interested:

Tell a story

Sharing stories is practically part of our DNA. As social beings, storytelling is one of the easiest ways to connect and cultivate relationships with the people around us. Unlike reciting facts, storytelling is focused on emotional response. If you remember, we discussed how effective storytelling can evoke strong feelings of empathy . According to a study conducted by Dr. Paul Zak, hearing stories can trigger the release of neurochemicals that are responsible for human bonding. Considering these facts, it’s easy to see why a quick story is a great way to start a presentation.

To work as an introduction, make sure your story echoes the core message of your presentation. Your story should make a point that you can easily connect with the rest of your presentation. You see this a lot in   TED Talks . TED speakers usually start with anecdotes from personal experience that they later connect with the main point of their discussion.

Describe a scenario

Another way to engage the audience is by igniting their imaginations. Describe a specific situation or scenario and enable the audience to play a bit of a role in your presentation. You can give them a chance to consider something they might have never thought of before. Ask them to use their imaginations to set your presentation as something that’s more relatable and closer to home.

According to an eBook by We Are Visual, there are 3 ways to use this technique for introductions. First, you can ask the audience to imagine what it would be like to be someone else. You can also describe a certain action that will lead to a particularly positive outcome. Lastly, you can also ask them to visualize a certain metaphor or concept. Whatever you decide, make sure the scene you describe perfectly connects with your core message .

Share crucial information

What could be more interesting than learning something new? If you really to reel the audience in, you can entice them by providing relevant information.  Present a quick fact or statistic that will give a bit of background about your discussion. Make sure it’s something noteworthy that will lead the audience to feel curious about what might come next. A fact that’s common knowledge in your industry won’t get you too far.

Ask a thought-provoking question

You can also ask the audience a few rhetorical questions to further stimulate their curiosity. Give them something they can ponder on by posing a few thought-provoking questions that correspond to your main point. To keep your presentation cohesive, you can address the questions later on in your discussion. If you’re aiming for a bit of interactivity, you can also ask a few people to briefly share their thoughts.

Quote someone else

Like we did in this blog post, you can also start your presentation by borrowing the words of another person. If you start with a quote, you can provide reinforcement to the ideas you’ll be presenting.

Remember to choose words that come from a verified source. If you’re quoting an expert or a political figure, make sure you double-check the exact words they said. You can also use proverbs and other cultural expressions. Proverbs are filled with imagery, which might be helpful if you’re planning to translate concepts into visual metaphors . While you don’t have to choose something that’s directly related to your topic, you should be able to easily connect the two ideas together.

A strong introduction is crucial to the success of your presentation. Make sure your introductions are both powerful and memorable by taking note of these 5 creative techniques.

READ MORE: 

  • How to Write an Introduction for a Presentation – Giving a Presentation In a Day For Dummies
  • Http://www.wearevisual.com/ – We Are Visual

Featured Image:  Jon Marshall  via Flickr

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How to Start a Presentation? 4 Ways to Start Confidently

How to Start a Presentation? 4 Ways to Start Confidently

Table of Contents

How do you grab your audience’s attention the moment you step into the spotlight? The opening moments of a presentation can make or break its success.

Studies show that people will assess your credibility by observing your body language and vocal traits, forming opinions about your proficiency within half a minute. This emphasizes the importance of not only your message but also your delivery.

But how does one confidently open a presentation speech? Don’t worry we got you covered! There are many ways to build a great ‘first impression.’ 

In this blog, you’ll learn how to start a presentation that will impress your audience and keep them hooked till the end. 

Why Is Your Presentation Opening Important? 

Before we deep dive into effective steps and tips on how to open a presentation, let’s first understand why is it important. 

The opening of a presentation is like the gateway that sets the tone and captures the audience’s attention. It’s the first impression that can either spark curiosity or cause disinterest. Think of it as opening a novel – a compelling start keeps the reader engaged, while a dull one makes them put the book down. 

For instance, a presentation on climate change could kick off with a shocking statistic about the rapid melting of polar ice caps, instantly grabbing the audience’s attention and highlighting the urgency of the topic. A presentation on cybersecurity could begin with a personal experience of a cyber attack, creating an instant connection with the audience and demonstrating your firsthand knowledge of the topic.

Furthermore, the opening gives you a chance to establish credibility. If you start your presentation with well-researched facts or an interesting question, you instantly show your expertise on the topic. You can also include some personal experiences or a story related to the topic. This gives your audience a strong reason to listen to you.  

How To Start a Presentation: 4 Ways to Follow

Launching your presentation with impact is the key to capturing your audience’s attention and setting the stage for success. In order to help you prepare for your winning moment, let us take you through 14 effective strategies to begin your presentation speech confidently. 

Whether you’re aiming to inspire, inform, or persuade, these proven methods will help you create a compelling opening that leaves a lasting impression on your audience!

Section 1: Attention-Grabbing Openers

1. tell a personal anecdote.

Share an engaging and relatable personal story that establishes a connection with the topic. Like, if you are presenting on the topic of overcoming fear and obstacles, you could start with something like: “A few years ago, I faced a significant challenge that completely changed my perspective. They taught me valuable lessons about resilience and determination. Allow me to share this experience with you…”

2. Tell a Relatable Story

Start your presentation with a story that people can easily relate to. It could be something that happened to you, something you read in the news, or even a conversation you had with a friend. This kind of story helps you connect with the audience on a personal level and makes them interested in what you have to say. By talking about a common experience or something that might be on their minds, you’ll grab their attention and get them ready to hear more about the topic you’re presenting.

how to start a presentation

3. Share a Poignant Quote

Begin with an impactful quote that touches on the emotional aspect of your topic. If your presentation is about empathy, you could use examples from children’s moral storybooks. You can use examples from public figures. This will allow your audience to feel in a certain way and allow you to connect more with them.

4. Pose a Provocative Question

Allowing your audience to engage right from the start is always a good start to a presentation. You can start with a thought-provoking question like, “ What do you think will happen in the field of marketing in the coming 10 years?”. This will allow you to open up right from the beginning and be receptive to various viewpoints. Additionally, it will also make way for further discussion on the topic. 

5. Use Surprising Data and Statistics

When giving a presentation, it’s important to create the right atmosphere. Discuss the subject and include facts and figures to engage your audience. For example, if you’re talking about email marketing, you can make an opening statement like, “Did you know there are 4.2 billion email users globally?”. 

6. Start with a Controversial Statement

Begin with a bold statement that sparks debate. For a presentation on social issues, you might say, “Today, I’m going to challenge our perceptions of equality.” This will not only pique your audience’s attention but also allow them to broaden their perspective and participate.

7. Show a Compelling Image or Video

Ditch the boring bullet points and hook your audience from the first second with a powerful image or video. This could be a thought-provoking photo, a statistic visualized in a creative way, or a short, attention-grabbing video clip. The key is to choose something visually stunning and directly related to your presentation’s theme. A well-chosen image or video can spark emotions, create a lasting impression, and prime the audience to be receptive to your message.

8. Engage with a Prop

Introduce a physical object or prop that symbolizes your message. For instance, for a presentation on leadership, you could hold up a captain’s hat and say, “Today, we’re setting sail on a remarkable journey where leadership becomes the guiding star, inspiring and empowering others to chart their own course and navigate through uncharted territories of success and growth.” This might come off as funny, but this sure is a good way to capture your audience’s interest.

9. Begin with Silence

To create anticipation and focus, it can be especially powerful to allow a brief moment of silence. This technique is particularly effective when addressing a serious or reflective topic. Taking this pause can help to build an atmosphere that encourages deep thought and engagement from the audience.

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Section 2: Establish Your Credibility

10. introduce yourself concisely.

Briefly introduce yourself to establish credibility. Start with a friendly greeting and your name. If it’s relevant to your presentation, you can mention your job title or company affiliation. Then, quickly touch on one or two key qualifications that make you the right person to deliver this information. This could be past experience with the topic, specific achievements, or a relevant educational background. Keep it concise – the focus should be on grabbing attention, not reciting your resume.

11. Share an Intriguing Factoid

Begin with a fascinating and lesser-known fact that captures attention. If you’re presenting about space exploration, start with, “The Voyager 1 spacecraft, launched in 1977, is now in interstellar space, billions of miles away from Earth. This incredible spacecraft, with its golden record carrying sounds and images representing humanity, serves as a testament to our curiosity and our relentless pursuit of understanding the vast mysteries of the universe.”

a women in white shirt is presenting to her group

12. Explain Why You Care About the Topic

Let your enthusiasm for the topic shine through! Briefly explain why this subject matters to you. Did you overcome a challenge related to it? Are you excited about its potential impact? Sharing your personal connection shows the audience you’re invested in the information and not just delivering dry facts. This will not only make you a more engaging speaker, but it can also convince the audience that the topic is worth their time and attention.

13. Clearly Outline What the Audience Will Gain

Don’t leave your audience guessing about the value of your presentation. Briefly outline the key takeaways they can expect. Mention the skills they’ll develop, the problems they’ll learn to solve, or the knowledge they’ll gain. This transparency sets expectations and gets listeners invested in what you have to share. They’ll be more engaged knowing exactly how this presentation can benefit them in the long run.

14. Quote an Unconventional Source

Use a quote from an unexpected or unconventional source. For a presentation on innovation or change, you might quote a famous musician like Bob Dylan: “The times they are a-changin’, and so should we.” Opening with a lighter tone will allow you to connect with your audience a little better.

Section 3: Preview Your Content

15. manage expectations.

Set the stage for a smooth and successful presentation by letting your audience know upfront how long it will take. Briefly mention the approximate length – for example, “Today’s presentation will take about 15 minutes” or “I plan to cover this topic in roughly 30 minutes.” This sets expectations for their time commitment and allows them to adjust their focus accordingly. It also demonstrates respect for their busy schedules and helps you stay on track during your talk.

16. Paint a Vivid Picture

Use descriptive language to create a mental image related to your topic. Paint a picture with your words. If you’re discussing environmental conservation, start with, “Imagine standing in a lush rainforest, surrounded by vibrant biodiversity. The emerald leaves of tall trees rustle in the gentle breeze while the symphony of birdsong fills the air. Sunlight filters through the dense canopy, casting ethereal rays on the lush forest floor, where colorful flowers bloom, and small creatures scuttle about, adding to the tapestry of life.”

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17. Utilize a Cultural Reference

Make a reference to a current pop culture phenomenon or trending topic. For a presentation on business marketing, start with, “In the age of Instagram and TikTok, marketing is evolving at the speed of a viral video.” Additionally, you can also use videos, GIFs, and visual elements to make your references a bit more colorful and engaging.

18. Invoke Curiosity

Share a mysterious or intriguing statement that makes your audience want to know more. Suppose you’re presenting a new software or solution that has the potential to solve an important issue with a bigger ROI. In this case, you can start with something like – “In the next 15 minutes, I’ll share a secret that could change how you solve problems”.

Section 4: Additional Presentation Tips

19. start with enthusiasm.

Breathe life into your presentation from the very first word. Project enthusiasm in your voice and body language. A bright smile, confident posture, and a clear, energetic tone instantly set a positive atmosphere. This initial burst of energy grabs the audience’s attention and lets them know you’re passionate about the topic. By demonstrating your own excitement, you’ll set the stage for an engaging and informative presentation that your audience will enjoy.

20. Maintain Eye Contact

Making eye contact is a powerful way to connect with your audience during a presentation. It shows confidence, sincerity, and keeps your listeners engaged. Imagine a conversation – you wouldn’t talk to someone while looking down at your shoes, presenting is similar. Make eye contact with different parts of the room throughout your talk, not just focusing on one person or area. This simple act will hold your audience’s attention and make them feel like you’re speaking directly to them.

21. Use Humor Carefully

Jokes can be a great way to break the ice, but they need to be used carefully. A funny story might make your audience smile and feel comfortable, but a bad joke can have the opposite effect. It’s better to focus on building a real connection with the people listening. You could share a funny thing that happened to you while learning about the topic, or make a lighthearted comment related to what you’ll be talking about. The most important thing is for the humor to feel natural and to support your presentation, not take away from it.

22. Ask for Audience Participation 

During a presentation, it’s vital to get your audience involved and encourage active participation. You can do this by asking them to raise their hands, shout out answers, or respond to a relevant prompt related to the topic you’re discussing. This helps create an interactive and inclusive environment that promotes open communication and engagement from your listeners.

23. Use a Metaphor or Simile

Compare your topic to something unexpected. For a presentation on creativity, you might say, “Creativity is like a spark that ignites innovation. Just like striking a match sets off a chain reaction of flickering flames, creativity fuels the fire of ideas, illuminating new possibilities and propelling progress.”

Common Presentation Mistakes

1. insufficient preparation.

Often, presentations suffer because speakers haven’t prepared enough. Preparation involves paying attention to both personal and professional aspects of the presentation. Personal elements include body language, voice, and appearance. Professional aspects include researching the subject, organizing the content, and preparing visuals. So, whether your presentation lasts for five minutes, five hours, or five days, it’s important to take the time to prepare well.

2. Unfamiliarity with Venue and Equipment

Imagine this: Your presentation is about to start, but when you arrive at the venue, you realize the projector won’t work with your laptop. All the slides you spent hours creating are now useless. It’s a disaster!

To avoid such situations, make sure to familiarize yourself with the venue and equipment at least once before your presentation. This way, you can troubleshoot any technical issues beforehand and have a backup plan in case something goes wrong. While some problems may be out of your control, being prepared can help you handle them calmly and effectively.

3. Not Paying Attention to Your Audience

Sometimes, speakers can get so caught up in their presentations that they forget about what their audience needs.

To start off your presentation, give your audience a heads-up about what’s coming. Let them know what topics you’ll cover first if you’ll take breaks, and when they can ask questions.

Doing this upfront helps your audience know what to expect, so they can relax and focus on your presentation.

4. Skipping the Attention-Grabber

The beginning of your presentation is a great chance to grab your audience’s attention and keep them interested. But some presenters miss this important step and jump straight into the content without getting them curious. Try to start with something interesting—a question that makes them think, a surprising fact, or something that makes them wonder. A good opening is like the key that gets your audience interested in the rest of your presentation.

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5. Using Inappropriate Content

When giving a presentation, it’s important to make sure the content matches your audience’s understanding.

Take time to research your audience’s background and what they hope to gain from your presentation. Avoid using too much technical language that might confuse them, but also don’t talk down to them.

Try to see things from their perspective and engage with them individually to gauge their knowledge. Tailoring your presentation based on this feedback helps build a connection with each audience member, making them more likely to pay attention.

6. Reading from Slides

Remember, your audience can read on their own, so don’t just read from your slides.

Challenge yourself to keep slide text to a minimum, using visuals to enhance understanding instead. This encourages discussion and shows your expertise as a presenter.

7. Using Ineffective Visuals

Ensuring your presentation visuals are effective is important for delivering a successful presentation.

We’ve all seen slides that don’t quite hit the mark – whether they’re too flashy, hard to read, or just too crowded. The best visuals are clear and consistent.

When picking colors, think about where you’ll be presenting. Dark backgrounds with light text are good for darker rooms, while light backgrounds with dark text work better in well-lit spaces.

Choose your images carefully. Good-quality graphics can make complex ideas clearer, but low-quality ones can make your presentation look unprofessional. Keep things simple – too much clutter can confuse your audience. And try not to go overboard with animations – they can end up being more distracting than helpful.

8. Overcrowding Text

As mentioned earlier, you must keep it simple when it comes to text. Don’t cram too much onto your slides. Stick to three or four words per bullet point, with no more than three bullets per slide.

And don’t try to make up for it by adding more slides. Aim for 10 slides or fewer in a 30-minute presentation. Review each slide carefully and ask yourself if it really adds something important to your presentation. If not, take it out.

9. Speaking Incoherently

Even though we talk to each other every day, speaking in front of a group can be challenging and takes practice.

If nerves cause you to talk too quickly during your presentation, your audience might miss important points. Try taking a moment to collect yourself if you start speaking too fast. Take deep breaths and speak slowly and clearly.

10. Showing a Lack of Dynamism

A common mistake is standing in one spot for the entire presentation.

Some presenters prefer to stay behind a podium, but consider moving around the stage like successful speakers such as Steve Jobs did. Also, pay attention to your hand movements – they can help express your emotions. Just make sure your gestures feel natural and avoid being overly dramatic unless you’re trying to add humor.

11. Avoiding Eye Contact 

In presentations, it’s important to maintain eye contact with your audience. It helps create a connection and keeps people engaged.

In smaller groups, try to look at each person in the eye from time to time to show that you’re paying attention and interested in what they have to say.

In bigger groups, focusing on people’s foreheads can still give the impression of engagement without feeling too intense. This way, everyone feels like you’re speaking directly to them.

How Does Slides AI Help with Opening Presentations? 

1. Crafting Your Introduction

SlidesAI simplifies the process of creating your presentation introduction by turning your initial ideas or outlines into polished text. From engaging hooks to relevant statistics, SlidesAI can generate attention-grabbing content tailored to your specific topic and style.

2. Enhancing Visual Appeal

If you’re struggling to find the right images or videos for your opening, SlidesAI can help by searching the web for suitable options that match your content. These visuals can be customized further to fit your branding or presentation theme, ensuring a cohesive look.

3. Ensuring Credibility

It’s essential to maintain credibility when including statistics or facts in your introduction. SlidesAI can assist by helping you find reputable citations for any external data or research you reference. This feature adds authenticity to your content and builds trust with your audience.

4. Optimizing Slide Design

SlidesAI makes slide formatting easier, allowing you to create visually appealing presentations effortlessly. By using its auto-formatting features, you can ensure that your slides are both attractive and easy to follow. This saves time on formatting and lets you focus on your presentation’s content.

In essence, SlidesAI can be a valuable tool to streamline the presentation creation process, specifically for crafting an impactful introduction for your presentation. It can help you generate content, find visuals, and format your slides, all while saving you precious time.

Don’t settle for boring slides. Try SlidesAI now and see the difference.

Frequently Asked Questions:

What should i say when starting a presentation.

Greet your audience well when starting a presentation. Start with a warm welcome note. Then, introduce yourself, talk about the topic, and set the tone for the rest of the presentation.

How do I open and create a presentation?

Creating a presentation is quite easy and simple. You can use Google Slides for one. You can also use tools like SlidesAI to help you optimize it better. With unique features, SlidesAI integrates seamlessly with your Google Workspace. You don’t need any separate applications to run. Just download the SlidesAI extension and start creating slides on your desktop as well as on your phone.

How can I manage nervousness at the beginning of a presentation?

Feeling nervous at the start of a presentation is common. Here are some tips to help you feel more relaxed:

  • Take some deep breaths:  Focus on slow, controlled breathing to calm your nerves.
  • Practice makes perfect:  Rehearse your presentation beforehand to feel more comfortable with the material.
  • Focus on your audience:  Instead of worrying about yourself, think about how to engage your listeners.

How long should the introduction of a presentation be?

Keep your introduction brief, around 1 to 3 minutes. This will help you grab attention and set the stage for the rest of your talk.

Should I memorize the opening lines of my presentation?

While knowing your opening can be helpful, it’s more important to understand the key points and deliver them naturally. This will make your presentation sound more genuine and allow you to adapt if needed.

Should I use slides in the opening of my presentation?

Slides can be a good addition to your introduction, but use them sparingly. Avoid overwhelming your audience with too much information at the beginning.

How can I smoothly transition from the introduction to the main body of my presentation?

Provide a clear and concise outline of what’s coming next. This will help your audience understand how the topics connect.

Is it okay to use humor in a professional presentation?

Of course! Humor can be a great way to connect with your audience and make your presentation more interesting. Just make sure it’s appropriate for the situation and relevant to your topic.

What should I do if I make a mistake during my presentation?

Don’t worry about it too much and don’t apologize excessively. Briefly acknowledge the mistake and then keep going with confidence. Most people won’t even notice minor slip-ups. Focus on delivering your message clearly and confidently.

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10 Strong Opening Slides to Start A Presentation (With Examples!)

Hrideep barot.

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White brick wall with blue pain to signify a blank slide in a presentation

It is weird how now that we all live on our laptops and depend on them for entertainment and livelihood, things that shock us aren’t that many. This is a big itchy spot when it comes to engaging audiences and having a killer opening.

Lets focus on getting that perfect first slide in your presentation to help you kick off on the right foot.

How to open presentations

Opening presentations is an extremely daunting task. The worry of putting your best foot forward but at the same time not coming across as arrogant and the whole issue with fanning your armpits just before you step on the stage.

Yeah, I know. I relate, I think most of us do. We have braved those sweat patches and we have conquered.

It is time to up our opening game and while I will be getting to the ways we can do that, you can also check out this video for a quick idea.

What should be the first slide of a presentation?

Your first slide, needs to be impactful, with minimal content. An extremely difficult balance to maintain, but! Not impossible.

Your first slide, traditionally, is your name, the topic you are going to speak on and maybe on or two other details with MAYBE an image or some other graphics.

Gone are the days when we open speeches or presentations the traditional way, nothing wrong with it, but doing something “not normal” often helps us get people’s attention and that is the easiest way to get your points across and have them received positively.

Let’s check out a few ways you can open slides for a strong opening!

Strong Opening Slide Ideas

We’ve got our thinking cap on, let’s get cracking!

There are so many ways we can have a strong opening, even when you think presentations limit you.

Think of it this way, because people know you’re going to presenting something, they are going to give you full control of a projector. A big ass screen for all to see. If that isn’t filled with potential, I don’t know what is.

Well, with great power comes great responsibility, so let’s check out a few ways we can have killer opening slides , while of course being responsible… ish.

Idea 1: Introduction

There is no better way to get the audience to remember you than putting a giant photo of yourself on the screen and going, this is me, – an extremely edited version of me, but still, me. 🙂

Buddy. No. That was an attempt at being the funny – clever person. Clearly it didn’t work.

Don’t get me wrong, talking about yourself is good, important even to some extent, but that is it you see, it isn’t the fact that you’re talking about yourself that is the problem but what are you talking about that is.

The usual go to is to list out your biodata for the audience to read on the screen, while you speak the exact same thing off of the presentation. This is where we go wrong, no one wants to know about all your seven Ph.Ds. Bruce. (get the reference please)

Be proud of your qualifications, you earned them, but know when and where which qualification might be useful.

For example, you are a certified chartered accountant and have written plays that were on Broadway. In a screenwriting workshop / panel / seminar, as great as getting your chartered accountancy is, your experience as a writer holds way more value and is what will help you get the audience’s attention.

Let’s create an opening slide with the above example.

Opening presentation idea introductory slide

I used these polaroid photo ideas because for a play on Broadway, we’d love to see pictures! You can use tasteful pictures and even stock photos to help your audience get the right idea of your background.

Of course, I used these random paper elements to give it a more “writer” feel and also because this is my aesthetic, but you need to remember that this is your presentation and no cookie cutter mould will work. Even templates are meant to be edited to suit your needs.

Idea 2: Quiz

Is this to make your audience feel dumb? As much as that chaotic evil side of you may want to. Never do that. Respect their experiences as much as you would want them to respect yours.

Starting off with a quiz is a great way to warm up the crowd and get them involved in your presentation. Give them something to think about and it honestly doesn’t matter if they get it right or wrong, what matters is that they are trying to answer and interact!

Opening slide for a presentation with a quiz / question.

Quizzes are a great ice breaker and also a great tool to get the audience going, you can also try to have a one off question or a series of questions.

Lets take the slide as an example, it could be for a presentation on a film industry and the question could be, guess the film from these three pictures, or they could be three different questions.

Remember as an opening slide, it should neither be text nor image heavy, just the right amount.

You could even create a game out of those quizzes and have checked off your list and even use these as a starting off point and come back to the topics (which could be your answers) while using this quiz as a reference point. The possibilities are endless!

Idea 3: Stimulation of Imagination

It always great to know what your audience is thinking, or in the least get them thinking!

You see, once they start thinking, they begin forming an opinion about the topic, which gets them invested and since you are the person addressing the topic, they will begin comparing their point of view / opinion with what they are saying.

There will always be different perspectives, what matters here is that they are invested enough to pay attention to you.

A really easy way to help them get started with forming an opinion is, asking them to take a minute to think about something.

For example: Think about a dancing monkey.

Can some of you describe the monkey you imagined, in the comment section? Was it wearing tap shoes and a top hat? Was it wearing a marching band uniform? Did it have your best friend’s face on it? Mine did!

Each of you had your own Dancing Monkey, and if thinking about it for a few seconds made it your own, imagine the attachment you can build by just spending a few minutes or even the duration of a presentation on it!

Opening slide for a presentation idea

For example, you’re taking a presentation on perspectives or psychology. You can display this image and ask them what they think of it. Some may think about freedom, some loneliness and some people’s thoughts may be so profound that we could’ve never thought of it!

Idea 4: Video

This could work just as marvellous as sharing an image and opening a short discussion on its interpretations. You could even start with a video and use it as a segue into your presentation.

For example this video could be used as a great example for a marketing strategy by the brand and could be a great way to get the audience interested given the emotional quotient and relatable sibling content.

Idea 5: Image

Using an image might not necessarily mean that you can only invite the audience to imagine and think on their own. You can use an image to start your presentation and help get your point across.

Idea for opening a slide with an image

You see that how the image is the hero of the slide? There is text, definitely, but much smaller, it looks as a complementary to the image instead of the other way around.

In this slide for example, assume poverty is the topic, a very telling image of poverty could help get the conversation started and make the audience more receptive of the topic.

An image in a way helps them “put a face” to the issue and that makes is easier for you to hold their attention and keep it.

Idea 6: Quote

It is well known and understood how impactful the right quote at the right time can be.

Lets focus on some things that people can often get wrong when using quotes.

Firstly, using long quotes, this is a no no when it comes to presentations because, then the audience will be in a rush to read the whole quote and if your point is made before then, well, we won’t get the desired effect will we?

Another thing to keep in mind is to not have a quote just to use it as a quote, pretty cryptic, honestly it is simple, if you are giving a presentation on a person and using their quote or you are using a random quote, make sure to have something to add to it.

It could be something simple. For example when talking about a person’s life:

“When this person said this, they were on their death bed, but they had lead a vivacious life until then to say the least, let’s start at the very beginning…”

Opening slide of a presentation with a quote

Notice how despite there being a background picture, a text box, a bird in the corner, and all that, the text is what is the hero of the slide. You could even add a picture of the person whom you are quoting if it seems relevant.

Remember to always give credit where it is due. It never hurts.

Idea 7: Story

Who doesn’t love a good story? Storytelling is a major part of public speaking where animation, emotion and gestures and tones play a huge role in delivering your point.

With presentations, you need to remember to not just select any story, you need find / write a story that connects well to your topic, for example, if we are speaking about technology, a story about Alice and her looking glass don’t really give you much room to work in a segue.

Storytelling is a whole other conversation, check out this article to learn more about public speaking and how storytelling factors into it: Public Speech Into Story: 3 Steps To Telling A Captivating Story

A story as an opening slide in a presentation

Here the pictures are the heroes, and while words are important, make them complementary to what you are speaking.

Starting off with a joke is also a very popular trick and I think why should it be this or that, why should it be a joke or a story, why can’t it be a humorous story?

Now don’t go fretting about because it doesn’t have to be fictional, it could even be an anecdote from your experiences or maybe one comic strip you found online.

When it comes to humorous speeches, it can be quite intimidating, but here is an article I think will help you wade through these waters: A Guide To Using Humour In Your Speech

Idea 8: Examples

This is a great way to introduce your topic to a crowd that doesn’t know your topic well. Create examples or situations to help your audience gain a smooth entry into your presentation.

It is like math, it is fun when you understand, and that means you care and give attention to it.

You can also use case studies or make your examples into stories to make it more subtle and seamless.

Opening a presentation with an example

Here is where a traditional topic, sentence and image layout of an opening slide is best suggested. You can build this in any direction and still be able to relate to your slide.

Idea 9: Hard Facts

Facing facts instances that are always either pleasantly welcomed or hard to swallow. Hitting the audience with hard facts works really well, especially if what you are going to talk about is a difficult or sensitive issue.

An astonishing fact is bound to catch people’s attention and you can always use it to your advantage!

According to Femme International, over the last 20 years, the sanitary pad sector has bloomed and advanced; they have taken over the industry and 85% of menstruating women in the country use napkins. As society progressed and the taboo on periods were lifted from many regions, a new problem came up. One which is really harmful. We all know that the blood that comes out during our periods is harmful and full of bacteria. Now include this bacteria filled blood with a pad which takes 500-800 years to decompose. That’s right, 500-800 years of a used sanitary napkin breeding bacteria in rivers, drains, soil and the sea. A menstruating woman uses 15-20 pads for one cycle. Which sums up to 7,200-9,600 pads over an average period of 40 years. This is just for one woman. According to UNICEF roughly 26% of the world’s population are menstruating women. This means that 2.28 BILLION women are going to use over 9,000 pads EACH during their menstruating years.

Opening slide in a presentation about menstruation

Always try to not keep your introductory slides text heavy, but when starting with facts, try to highlight them, notice how the topic and the image are not very prominent but play their part in bringing together the entire slide while the first thing you read is the fact, underlined and set in the middle.

Try to play around with the layouts, figure out what suits your needs the best.

Idea 10: Controversial Statements

Who doesn’t love controversies?

Even if we know something is clickbait, it still catches our eye. Even if we know something to not be possible, when someone says it – with conviction, our ears do perk up.

It doesn’t have to be something extraordinary, just not ordinary enough that it catches people’s attention and in the end, you can always use it to connect your conclusion to your introduction.

Here is a great TEDTalk that would help you understand what I am talking about.

If you plan to use this method, it is easier to dive into your slides after you’ve made the statement and start elaborating on it instead of right at the beginning, it could start with your topic or some proof or where ever your presentation takes you!

Final Thoughts

A presentation carries as much personality as its maker, if you want the right impact you need to use the templates, infographics and tools available to you to the fullest, but remember, there is a thing called “too much” as well.

The easiest way to kill it with your presentations is to keep it neat, in your aesthetic and to the point. Make it engaging, make it colourful, make it black and white. It would work perfectly if it bounces off your personality on stage.

Hrideep Barot

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Lesson Plan

June 17, 2024, 6:05 a.m.

Lesson plan: History of Juneteenth and why it became a national holiday

Juneteenth-Richmond-VA-1905-e1623898523941

A Juneteenth celebration in Richmond, Virginia, 1905. Library of Congress

This lesson was originally published on June 16, 2021, and was updated on June 16, 2024.

For a Google version of this lesson plan, click here . (Note: you will need to make a copy of the document to edit it).

In this lesson, students will explore and discuss the history and context around the Juneteenth holiday in the United States. Topics explored will include the history of racial injustice in the U.S., the Civil War and the limitations of the Emancipation Proclamation. Additionally, students will be encouraged to explore the modern significance of Juneteenth and its long-term impact.

Estimated time

One 50-60 minute class period

Grade Level

Grades 6-12

On June 15, 2021, the Senate unanimously approved a bill approving June 19 as a federal holiday for “Juneteenth National Independence Day.” The House passed the bill one day later. Still, many Americans are still unaware of the history and significance of June 19.

On Jan. 1, 1863, President Abraham Lincoln issued the Emancipation Proclamation declaring “that all persons held as slaves” in the Confederacy “shall be free.” While this may have freed some enslaved people on paper, the reality was much more complicated.

introduction at start of presentation

Source: PBS NewsHour via Associated Press

For instance, the Emancipation Proclamation only freed those slaves held under the Confederacy, not in border states loyal to the Union, including Kentucky, West Virginia and Delaware, where slavery was still legal after the Emancipation Proclamation. In fact, slavery was still legal in Kentucky until Dec. 1865, when the 13th Amendment was passed, though Kentucky voted against ratifying the amendment.

Confederate states and slaveholders also resisted emancipation, and many people remained enslaved in Confederate states after the proclamation, even as many enslaved people fought for their freedom or escaped behind Union lines. On June 19, 1865, Major General Gordon Granger of the Union issued an order in Galveston, Texas, alerting all enslaved persons that they were legally free.

At this point in 1865, Texas was the westernmost state in America and one of the last Confederate states to be occupied by the Union. Many slaveholders had fled Union advances in other parts of the South to Texas, along with the people they had enslaved.

While it took time for the logistics of “freeing” enslaved people to come into effect, the importance of June 19, or “Juneteenth” lived on. Considering how complicated emancipation was, many dates were considered for holding celebrations of emancipation, but over 150 years later, June 19 remains.

What originally was a holiday mainly observed by Texans has grown to be recognized all over the country. Each year on “Juneteenth,” (or more formally Juneteenth National Freedom Day), communities all around the United States gather and celebrate and reflect on the history of slavery and struggle for civil rights and equality, including the work that still remains after conditional advances such as the Emancipation Proclamation.

Warm up activity

As a class, watch the BrainPop video (8 minutes) below found here introducing Juneteenth. While watching the video, answer the following discussion questions.

introduction at start of presentation

Source: BrainPop

Discussion questions:

  • What is “Juneteenth”? What does it celebrate?
  • Why did it take so long for enslaved peoples in Texas to finally be free? What obstacles existed?
  • What were some of the forms of discrimination against newly freed people mentioned in the video?
  • What is the Great Migration?
  • How did Juneteenth become a national, not just regional, celebration?

After watching the video, separate into groups of 3-4 to discuss the focus questions (5 minutes).

Main activities:

  • Why was June 19th chosen as the date to celebrate the freedom of all Americans? What were some of the drawbacks to other dates? Can you make an argument for why you think a different date might have been better and/or worse?
  • Gates describes several reasons why Juneteenth struggled to be remembered at times, and why it was able to endure. Compare and contrast what the BrainPop video included as reasons why Juneteenth struggled and endured with what Gate’s emphasizes. What do you think were the most important factors in Juneteenth’s momentum and remembrance continuing?
  • “When did they start recognizing Juneteenth, if at all?”
  • “What was the process of Juneteenth becoming a holiday in my state?”
  • If Juneteenth isn’t recognized in your state, see if you can answer, “Why is Juneteenth not recognized?”
  • This search engine for state and local government websites
  • The Library of Congress

Additional activities

  • Brainstorm or plan a Juneteenth celebration activity. This can be decorating a common area, bringing in a relevant local speaker or planning a refreshment break for your school. Juneteenth celebrations can be in the home, at school or in community locations. For more inspiration see these resources:
  • “ How to Celebrate ” from Juneteenth.com
  • See how others are celebrating Juneteenth on Twitter .
  • Some activists feel ambivalent about Juneteenth becoming a national holiday, or reject the idea. To learn more about the nuances surrounding making Juneteenth a federal holiday, watch this NewsHour interview with Dr. Mark Anthony Neal recorded in 2020 amid the George Floyd protests.

  • The day now known as Juneteenth was formally recognized as a national holiday in 2021, due in large part to the activism of retired teacher Opal Lee. Learn more about Lee's activism and the message of Juneteenth in this NewsHour interview with Opal Lee.

If classrooms finish and plan a celebratory activity, please share your ideas with us on social media @NewsHourEXTRA on Twitter.

This lesson was written by Cecilia Curran, NewsHour Classroom intern, while she was a rising sophomore at Amherst College. This lesson was edited by NewsHour Classroom's education producer and former history teacher Vic Pasquantonio.

Fill out this form to share your thoughts on Classroom’s resources. Sign up for NewsHour Classroom’s ready-to-go Daily News Lessons delivered to your inbox each morning.

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Nintendo Direct: June 2024 Event Start Time, Where to Watch

Expect announcements for more Nintendo Switch games, but the Switch 2 won't be a topic.

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Can't wait to get your thumbs on the next Nintendo Direct? The latest event is set for Tuesday, June 18, and will cover "games coming in the second half of 2024" but the company already confirmed that it won't touch on the Nintendo Switch's successor. The company is expected to announce the follow-up console  before the end of March 2025 .

Join us for a #NintendoDirect livestream focused on #NintendoSwitch games coming in the second half of 2024! There will be no mention of the Nintendo Switch successor during this presentation. 📅 June 18 🕓 7:00 AM PT ⏳ Roughly 40 minutes Watch it here: https://t.co/rYjTHHpayb pic.twitter.com/uAs6JYu31A — Nintendo of America (@NintendoAmerica) June 17, 2024

When to watch the Nintendo Direct

The Nintendo Direct presentation will take place on June 18 at 7 a.m. PT/10 a.m. ET . It will last around 40 minutes, and you'll be able to tune in via Nintendo's YouTube channel . We've also embedded the video below.

Nintendo is releasing Luigi's Mansion 2 HD on June 27 and Nintendo World Championships: NES Edition on July 18. The latest Direct could offer more hard 2024 release dates. For more Switch-related stories, check out CNET's roundup of the best deals and our  review of the Switch OLED .

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June 10, 2024

PRESS RELEASE

Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant

CUPERTINO, CALIFORNIA Apple today introduced Apple Intelligence , the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant. Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

Apple Intelligence unlocks new ways for users to enhance their writing and communicate more effectively. With brand-new systemwide Writing Tools built into iOS 18, iPadOS 18, and macOS Sequoia, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.

Whether tidying up class notes, ensuring a blog post reads just right, or making sure an email is perfectly crafted, Writing Tools help users feel more confident in their writing. With Rewrite, Apple Intelligence allows users to choose from different versions of what they have written, adjusting the tone to suit the audience and task at hand. From finessing a cover letter, to adding humor and creativity to a party invitation, Rewrite helps deliver the right words to meet the occasion. Proofread checks grammar, word choice, and sentence structure while also suggesting edits — along with explanations of the edits — that users can review or quickly accept. With Summarize, users can select text and have it recapped in the form of a digestible paragraph, bulleted key points, a table, or a list.

In Mail, staying on top of emails has never been easier. With Priority Messages, a new section at the top of the inbox shows the most urgent emails, like a same-day dinner invitation or boarding pass. Across a user’s inbox, instead of previewing the first few lines of each email, they can see summaries without needing to open a message. For long threads, users can view pertinent details with just a tap. Smart Reply provides suggestions for a quick response, and will identify questions in an email to ensure everything is answered.

Deep understanding of language also extends to Notifications. Priority Notifications appear at the top of the stack to surface what’s most important, and summaries help users scan long or stacked notifications to show key details right on the Lock Screen, such as when a group chat is particularly active. And to help users stay present in what they’re doing, Reduce Interruptions is a new Focus that surfaces only the notifications that might need immediate attention, like a text about an early pickup from daycare.

In the Notes and Phone apps, users can now record, transcribe, and summarize audio. When a recording is initiated while on a call, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to help recall key points.

Apple Intelligence powers exciting image creation capabilities to help users communicate and express themselves in new ways. With Image Playground, users can create fun images in seconds, choosing from three styles: Animation, Illustration, or Sketch. Image Playground is easy to use and built right into apps including Messages. It’s also available in a dedicated app, perfect for experimenting with different concepts and styles. All images are created on device, giving users the freedom to experiment with as many images as they want.

With Image Playground, users can choose from a range of concepts from categories like themes, costumes, accessories, and places; type a description to define an image; choose someone from their personal photo library to include in their image; and pick their favorite style.

With the Image Playground experience in Messages, users can quickly create fun images for their friends, and even see personalized suggested concepts related to their conversations. For example, if a user is messaging a group about going hiking, they’ll see suggested concepts related to their friends, their destination, and their activity, making image creation even faster and more relevant.

In Notes, users can access Image Playground through the new Image Wand in the Apple Pencil tool palette, making notes more visually engaging. Rough sketches can be turned into delightful images, and users can even select empty space to create an image using context from the surrounding area. Image Playground is also available in apps like Keynote, Freeform, and Pages, as well as in third-party apps that adopt the new Image Playground API.

Taking emoji to an entirely new level, users can create an original Genmoji to express themselves. By simply typing a description, their Genmoji appears, along with additional options. Users can even create Genmoji of friends and family based on their photos. Just like emoji, Genmoji can be added inline to messages, or shared as a sticker or reaction in a Tapback.

Searching for photos and videos becomes even more convenient with Apple Intelligence. Natural language can be used to search for specific photos, such as “Maya skateboarding in a tie-dye shirt,” or “Katie with stickers on her face.” Search in videos also becomes more powerful with the ability to find specific moments in clips so users can go right to the relevant segment. Additionally, the new Clean Up tool can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.

With Memories, users can create the story they want to see by simply typing a description. Using language and image understanding, Apple Intelligence will pick out the best photos and videos based on the description, craft a storyline with chapters based on themes identified from the photos, and arrange them into a movie with its own narrative arc. Users will even get song suggestions to match their memory from Apple Music. As with all Apple Intelligence features, user photos and videos are kept private on device and are not shared with Apple or anyone else.

Powered by Apple Intelligence, Siri becomes more deeply integrated into the system experience. With richer language-understanding capabilities, Siri is more natural, more contextually relevant, and more personal, with the ability to simplify and accelerate everyday tasks. It can follow along if users stumble over words and maintain context from one request to the next. Additionally, users can type to Siri, and switch between text and voice to communicate with Siri in whatever way feels right for the moment. Siri also has a brand-new design with an elegant glowing light that wraps around the edge of the screen when Siri is active.

Siri can now give users device support everywhere they go, and answer thousands of questions about how to do something on iPhone, iPad, and Mac. Users can learn everything from how to schedule an email in the Mail app, to how to switch from Light to Dark Mode.

With onscreen awareness, Siri will be able to understand and take action with users’ content in more apps over time. For example, if a friend texts a user their new address in Messages, the receiver can say, “Add this address to his contact card.”

With Apple Intelligence, Siri will be able to take hundreds of new actions in and across Apple and third-party apps. For example, a user could say, “Bring up that article about cicadas from my Reading List,” or “Send the photos from the barbecue on Saturday to Malia,” and Siri will take care of it.

Siri will be able to deliver intelligence that’s tailored to the user and their on-device information. For example, a user can say, “Play that podcast that Jamie recommended,” and Siri will locate and play the episode, without the user having to remember whether it was mentioned in a text or an email. Or they could ask, “When is Mom’s flight landing?” and Siri will find the flight details and cross-reference them with real-time flight tracking to give an arrival time.

To be truly helpful, Apple Intelligence relies on understanding deep personal context while also protecting user privacy. A cornerstone of Apple Intelligence is on-device processing, and many of the models that power it run entirely on device. To run more complex requests that require more processing power, Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence.

With Private Cloud Compute, Apple Intelligence can flex and scale its computational capacity and draw on larger, server-based models for more complex requests. These models run on servers powered by Apple silicon, providing a foundation that allows Apple to ensure that data is never retained or exposed.

Independent experts can inspect the code that runs on Apple silicon servers to verify privacy, and Private Cloud Compute cryptographically ensures that iPhone, iPad, and Mac do not talk to a server unless its software has been publicly logged for inspection. Apple Intelligence with Private Cloud Compute sets a new standard for privacy in AI, unlocking intelligence users can trust.

Apple is integrating ChatGPT access into experiences within iOS 18, iPadOS 18, and macOS Sequoia, allowing users to access its expertise — as well as its image- and document-understanding capabilities — without needing to jump between tools.

Siri can tap into ChatGPT’s expertise when helpful. Users are asked before any questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer directly.

Additionally, ChatGPT will be available in Apple’s systemwide Writing Tools, which help users generate content for anything they are writing about. With Compose, users can also access ChatGPT image tools to generate images in a wide variety of styles to complement what they are writing.

Privacy protections are built in for users who access ChatGPT — their IP addresses are obscured, and OpenAI won’t store requests. ChatGPT’s data-use policies apply for users who choose to connect their account.

ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this year, powered by GPT-4o. Users can access it for free without creating an account, and ChatGPT subscribers can connect their accounts and access paid features right from these experiences.

Availability

Apple Intelligence is free for users, and will be available in beta as part of iOS 18 , iPadOS 18 , and macOS Sequoia  this fall in U.S. English. Some features, software platforms, and additional languages will come over the course of the next year. Apple Intelligence will be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English. For more information, visit apple.com/apple-intelligence .

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  • Machine Learning

Introduction To LLMs Text Embeddings For SEO With Examples

Start from the basics! Learn how you can use LLMs to scale your SEO or marketing efforts for the most tedious tasks.

Illustration of a brain diagram representing LLMs, interconnected with various icons symbolizing communication, data, and technology, on a dark background.

If you are an SEO practitioner or digital marketer reading this article, you may have experimented with AI and chatbots in your everyday work .

But the question is, how can you make the most out of AI other than using a chatbot user interface?

For that, you need a profound understanding of how large language models (LLMs) work and learn the basic level of coding. And yes, coding is absolutely necessary to succeed as an SEO professional nowadays.

This is the first of a series of articles that aim to level up your skills so you can start using LLMs to scale your SEO tasks. We believe that in the future, this skill will be required for success.

We need to start from the basics. It will include essential information, so later in this series, you will be able to use LLMs to scale your SEO or marketing efforts for the most tedious tasks.

Contrary to other similar articles you’ve read, we will start here from the end. The video below illustrates what you will be able to do after reading all the articles in the series on how to use LLMs for SEO.

Our team uses this tool to make internal linking faster while maintaining human oversight.

Did you like it? This is what you will be able to build yourself very soon.

Now, let’s start with the basics and equip you with the required background knowledge in LLMs.

What Are Vectors?

In mathematics, vectors are objects described by an ordered list of numbers (components) corresponding to the coordinates in the vector space.

A simple example of a vector is a vector in two-dimensional space, which is represented by (x,y) coordinates as illustrated below.

Sample two dimensional vector with (x13y) coordinates (8,13)

In this case, the coordinate x=13 represents the length of the vector’s projection on the X-axis, and y=8 represents the length of the vector’s projection on the Y-axis.

Vectors that are defined with coordinates have a length, which is called the magnitude of a vector or norm. For our two-dimensional simplified case, it is calculated by the formula:

L= ( x 1 ) 2 + ( y 1 ) 2

However, mathematicians went ahead and defined vectors with an arbitrary number of abstract coordinates (X1, X2, X3 … Xn), which is called an “N-dimensional” vector .

In the case of a vector in three-dimensional space, that would be three numbers (x,y,z), which we can still interpret and understand, but anything above that is out of our imagination, and everything becomes an abstract concept.

And here is where LLM embeddings come into play.

What Is Text Embedding?

Text embeddings are a subset of LLM embeddings, which are abstract high-dimensional vectors representing text that capture semantic contexts and relationships between words.

In LLM jargon, “words” are called data tokens, with each word being a token. More abstractly, embeddings are numerical representations of those tokens, encoding relationships between any data tokens (units of data), where a data token can be an image, sound recording, text, or video frame.

In order to calculate how close words are semantically, we need to convert them into numbers. Just like you subtract numbers (e.g., 10-6=4) and you can tell that the distance between 10 and 6 is 4 points, it is possible to subtract vectors and calculate how close the two vectors are.

Thus, understanding vector distances is important in order to grasp how LLMs work.

There are different ways to measure how close vectors are:

  • Euclidean distance.
  • Cosine similarity or distance.
  • Jaccard similarity.
  • Manhattan distance.

Each has its own use cases, but we will discuss only commonly used cosine and Euclidean distances.

What Is The Cosine Similarity?

It measures the cosine of the angle between two vectors, i.e., how closely those two vectors are aligned with each other.

Euclidean distance vs. cosine similarity

It is defined as follows:

cos ⁡ ( α ) = A ⋅ B ∣ A ∣ ⋅ ∣ B ∣

Where the dot product of two vectors is divided by the product of their magnitudes, a.k.a. lengths.

Its values range from -1, which means completely opposite, to 1, which means identical. A value of ‘0’ means the vectors are perpendicular.

In terms of text embeddings, achieving the exact cosine similarity value of -1 is unlikely, but here are examples of texts with 0 or 1 cosine similarities.

Cosine Similarity = 1 (Identical)

  • “Top 10 Hidden Gems for Solo Travelers in San Francisco”

​These texts are identical, so their embeddings would be the same, resulting in a cosine similarity of 1.

Cosine Similarity = 0 (Perpendicular, Which Means Unrelated)

  • “Quantum mechanics”
  • “I love rainy day”

​These texts are totally unrelated, resulting in a cosine similarity of 0 between their BERT embeddings.

However, if you run Google Vertex AI’s embedding model ‘text-embedding-preview-0409’ , you will get 0.3. With OpenAi’s ‘text-embedding-3-large’ models, you will get 0.017.

(Note: We will learn in the next chapters in detail practicing with embeddings using Python and Jupyter ).

Vertex Ai's text-'embedding-preview-0409' model

We are skipping the case with cosine similarity = -1 because it is highly unlikely to happen.

If you try to get cosine similarity for text with opposite meanings like “love” vs. “hate” or “the successful project” vs. “the failing project,” you will get 0.5-0.6 cosine similarity with Google Vertex AI’s ‘text-embedding-preview-0409’ model.

It is because the words “love” and “hate” often appear in similar contexts related to emotions, and “successful” and “failing” are both related to project outcomes. The contexts in which they are used might overlap significantly in the training data.

Cosine similarity can be used for the following SEO tasks:

  • Classification.
  • Keyword clustering .
  • Implementing redirects.
  • Internal linking .
  • Duplicate content detection.
  • Content recommendation.
  • Competitor analysis .

Cosine similarity focuses on the direction of the vectors (the angle between them) rather than their magnitude (length). As a result, it can capture semantic similarity and determine how closely two pieces of content align, even if one is much longer or uses more words than the other.

Deep diving and exploring each of these will be a goal of upcoming articles we will publish.

What Is The Euclidean Distance?

In case you have two vectors A(X1,Y1) and B(X2,Y2), the Euclidean distance is calculated by the following formula:

D = ( x 2 − x 1 ) 2 + ( y 2 − y 1 ) 2

It is like using a ruler to measure the distance between two points (the red line in the chart above).

Euclidean distance can be used for the following SEO tasks:

  • Evaluating keyword density in the content.
  • Finding duplicate content with a similar structure.
  • Analyzing anchor text distribution.
  • Keyword clustering.

Here is an example of Euclidean distance calculation with a value of 0.08, nearly close to 0, for duplicate content where paragraphs are just swapped – meaning the distance is 0, i.e., the content we compare is the same.

Euclidean distance calculation example of duplicate content

Of course, you can use cosine similarity, and it will detect duplicate content with cosine similarity 0.9 out of 1 (almost identical).

Here is a key point to remember: You should not merely rely on cosine similarity but use other methods, too, as Netflix’s research paper suggests that using cosine similarity can lead to meaningless “similarities.”

We show that cosine similarity of the learned embeddings can in fact yield arbitrary results. We find that the underlying reason is not cosine similarity itself, but the fact that the learned embeddings have a degree of freedom that can render arbitrary cosine-similarities.

As an SEO professional, you don’t need to be able to fully comprehend that paper, but remember that research shows that other distance methods, such as the Euclidean, should be considered based on the project needs and outcome you get to reduce false-positive results.

What Is L2 Normalization?

L2 normalization is a mathematical transformation applied to vectors to make them unit vectors with a length of 1.

To explain in simple terms, let’s say Bob and Alice walked a long distance. Now, we want to compare their directions. Did they follow similar paths, or did they go in completely different directions?

A Cartesian plane with 'Alice' represented by a red dot in the upper right quadrant and 'Bob' represented by a green dot.

However, since they are far from their origin, we will have difficulty measuring the angle between their paths because they have gone too far.

On the other hand, we can’t claim that if they are far from each other, it means their paths are different.

L2 normalization is like bringing both Alice and Bob back to the same closer distance from the starting point, say one foot from the origin, to make it easier to measure the angle between their paths.

Now, we see that even though they are far apart, their path directions are quite close.

A Cartesian plane with a circle centered at the origin.

This means that we’ve removed the effect of their different path lengths (a.k.a. vectors magnitude) and can focus purely on the direction of their movements.

In the context of text embeddings, this normalization helps us focus on the semantic similarity between texts (the direction of the vectors).

Most of the embedding models, such as OpeanAI’s ‘text-embedding-3-large’ or Google Vertex AI’s ‘text-embedding-preview-0409’ models, return pre-normalized embeddings, which means you don’t need to normalize.

But, for example, BERT model ‘bert-base-uncased’ embeddings are not pre-normalized.

This was the introductory chapter of our series of articles to familiarize you with the jargon of LLMs, which I hope made the information accessible without needing a PhD in mathematics.

If you still have trouble memorizing these, don’t worry. As we cover the next sections, we will refer to the definitions defined here, and you will be able to understand them through practice.

The next chapters will be even more interesting:

  • Introduction To OpenAI’s Text Embeddings With Examples.
  • Introduction To Google’s Vertex AI Text Embeddings With Examples.
  • Introduction To Vector Databases.
  • How To Use LLM Embeddings For Internal Linking.
  • How To Use LLM Embeddings For Implementing Redirects At Scale.
  • Putting It All Together: LLMs-Based WordPress Plugin For Internal Linking.

The goal is to level up your skills and prepare you to face challenges in SEO.

Many of you may say that there are tools you can buy that do these types of things automatically, but those tools will not be able to perform many specific tasks based on your project needs, which require a custom approach.

Using SEO tools is always great, but having skills is even better!

More resources:

  • Technical SEO: The 20-Minute Workweek Checklist
  • 20 Essential Technical SEO Tools For Agencies
  • The Complete Technical SEO Audit Workbook

Featured Image: Krot_Studio/Shutterstock

I am dedicated to ensuring the smooth and uninterrupted operation of Search Engine Journal. As the Director of Technology, I ...

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