how to write a good cuegis essay

IB CUEGIS Essay Guide (Updated 2023)

Score top marks in IB CUEGIS with our comprehensive guide! Learn the secrets to crafting the perfect essay & nail your IB exams. Don't miss out!

Table of content

Basics of cuegis essay, ib cuegis essay concepts with examples, globalization, assessment criteria for cuegis essay, ib cuegis essay structure: how to write cuegis essay, the structure, paragraph 1- the introduction, paragraph 2 & 3- the body, paragraph 4 - the conclusion, summarizing the structure, introduction (1 paragraph), body (3 paragraphs), conclusion (1-2 paragraphs).

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IB CUEGIS essay is a conceptual extended response question. It is addressed by students in section C of their Business Management Paper 2 . This essay accounts for 10% of your score, and if you know how to do it right, you have an easy scoring opportunity that will take you a step closer to achieving that perfect I BDP score you have been preparing for.

A student has to answer the given question using two of the six concepts, They are:

These concepts are used as a foundation to address real-life organizations' situations and issues. A student needs to use business management tools, techniques, and theories to analyze the business activities they have chosen. This helps them showcase their application of acquired knowledge.

For better preparedness, you must identify specific real-life business organizations to which you can apply these CUEGIS concepts. Choose an organization going through a significant period of structural or cultural transformation, ethical dilemmas, challenges related to globalization, strategic decisions, or innovation opportunities. Doing so gives you a lot of material to discuss and elaborate on in your essay. One of the main aspects is to show the examiner that you know your organization inside out. This, in turn, helps you display your understanding of CUEGIS concepts in your IB Business Management paper. Even though the examination questions often prompt a student to discuss only two concepts in the context of their chosen organizations, it is suggested that you select organizations to which more than two concepts apply. This will allow you to gain flexibility in using your knowledge in a way required by your chosen examination question.

Once you have selected an organization of your choice, you study the concepts of change, culture, ethics, globalization, strategy, and innovation (CUEGIS). In a nutshell, you need to highlight activities by the organization that reflect the concepts above (or the lack thereof). It is suggested that your answers are backed by concrete examples.

Using business management tools while elaborating on any of the CUEGIS aspects in your chosen organization is the ideal way to support your analysis. An example of doing so can be using the Fishbone Diagram for a problem in a company that can be initiated due to the lack of ethical protocols. Lastly, you must identify possibilities of other perspectives on any of the CUEGIS concepts in the company from the viewpoint of different stakeholders of the organization.

In short, the essence of CUEGIS essay are:

• CUEGIS concepts
• Real-life examples of organizations
• Business tools, insights, and theories from your course

The CUEGIS essay is more accessible to wrap your head around than your TOK essay and TOK presentation. If you have gone through and understood our  TOK Essay Guide  and  TOK Presentation Guide , then acing your CUEGIS essay will be a breeze. CUEGIS, akin to TOK, focuses on your acquired knowledge, application of the learned concepts, and your ability to relate it to the real world.

Before we dive into how to write your CUEGIS essay’s answer, let’s understand the pillars around which your answer might be built.

Change refers to adapting business objectives, strategies, and operations to accommodate changes. These changes can occur due to exogenous factors or because of endogenous ones. As a wise man once said, 'Change is the only constant in the dynamic business environment.' Your job is to understand how effective your organization is in accommodating unprecedented and inevitable changes. This includes the decisions which need to be made to keep up with the changes in the operating environment. Every change brings with it a favorable and opposing force. The relative strength of these forces concludes whether the change should take place. Due to the conflicting parties, change must be managed within organizations if they are to move forward and remain competitive. Force-field analysis is a management tool to understand the gravitas of the change and its impact on the organization.

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The tool serves as a framework for helping managers to understand the pressures for and against any change. By identifying these forces, managers can assess the points' effects. This analysis lets managers know if the upcoming change is good for the company. If so, they can investigate how to implement the difference in the best way possible. 

Example : 

For generations, Kodak was synonymous with photography. Founded in 1889, the company was one of the best-known brands of the twentieth century. However, with the rise of digital cameras, the market for camera films (dominated by Kodak) dissolved quickly. Instead of embracing the wave of change, Kodak ignored the difference and proceeded to expand its global workforce and increase its production of the old technology. By 2006 it was selling an obsolete product, and in 2013 the company filed for bankruptcy protection. Had they better analyzed the change's forces and deemed it inevitable, they may have invested more in their Research and Development Department to adopt the new trend. You, too, should be able to present such claims with evidence. Here evidence would be other companies who foresaw a similar change and, as a result, acted in favor of it. Of course, your answer must be well-structured and more formal in nature.

To understand a company, one needs to dig deep into its culture. Culture is heavily influenced by the country in which the company operates. Culture mainly comprises the values, beliefs, and norms of an organization. It shapes the customs of people and how things get done. To say that culture makes a company's soul is not an exaggeration. It also helps a company have an individual identity. For instance,  JP Morgan's  culture will differ from that of  the  Timberland Company. Your job is to understand the impact of the company's culture on its operation.

Example:  Consider studying  Ben and Jerry's  and how their culture of helping local vendors has resulted in an exponential increase in sales!

Ethics are the socially accepted moral principles that guide decision-making based on the collective belief of right and wrong. The somewhat subjective nature of ethics means it is sometimes unclear what is ‘right’ or ‘wrong,’ especially when looking at an issue from the perspective of various cultures. Every organization has its own beliefs and has based its ethics on them.

Example:  The Organization of the Petroleum Exporting Companies ( OPEC ) has a unique set of ethics that justifies its actions. The actions might be ethically wrong for a company working in sustainable and green energy simply because they focus on eliminating the need for Petroleum as a fuel.

Globalization is the coming together of various countries and organizations to create many opportunities unknown to humanity a century from now. It has helped integrate social and economic factors. Moreover, it has helped various multinationals capitalize on markets across the globe. This has also enabled a better allocation of global resources.

You will need to study how your organization benefits through globalization. Not only that, but you should also be aware of the challenges this global phenomenon has caused (like the spread of  coronavirus  in the year 2020).

Example:  Globalisation considerably increases the level of competition. The expansion of  multinational corporations  was an unprecedented challenge for local vendors. Even small and medium-sized companies needed to change their selling strategies to overcome this challenge.

Innovation in the CUEGIS concept refers to changing or creating more effective processes, products, and ideas that may increase a business's likelihood of succeeding. Creation emphasizes companies' need to renew themselves in the competitive and technologically advanced marketplace with increasingly sophisticated customers. Innovation in the corporate world often empowers a business to attain a competitive advantage. It is observed that the most economically successful companies and countries are the ones that have an innovative corporate culture. Creative entrepreneurs thrive on commercializing new ideas or reinventing existing ones. Innovation often leads to new industries, like smartphones and tablet computers. In today's highly unpredictable business world, innovation has become an integral strategy, leading many multinational companies to financially commit to innovation.

Innovation can apply to all aspects of business activities, not just products. For example, innovation is integral to Kaizen. Management guru Michael Porter (yes, he was the one behind porter's five forces model and many more) said that innovation is essential for the prospects of a business and for the economic prosperity of a country. Creative and holistic thinking towards their entire business operations drives innovation amongst managers. To analyze how innovative your chosen organization is, you can track its continuous improvement and the innovations introduced in its production processes and/or products.

Example:  Look no further than  Toyota  when talking about innovation. Known for its process improvement concepts,  Kaizen  has revolutionized the industry's functions. It would help if you considered looking into new and upcoming innovations such as  industry 4.0 . Consider analyzing the way your chosen enterprise is integrating the upcoming innovations!

The strategy is about devising plans to achieve an organization's long-term goals. Most organizations strive to anticipate their stakeholders' future needs to succeed. Strategic analysis requires a thorough review of an organization's current situation, including examining an organization's existing vision, mission, aims, and objectives. It facilitates a clear framework to aid decision-making and help allocate resources more effectively. The company's long-term goals play a crucial role in determining the strategy. Furthermore, assessing associated financial costs and benefits and considering qualitative factors before selecting the most appropriate strategy is imperative. One of the main tools that companies use for creating a proper plan is to benchmark organizations that are already there where your organization wishes to be.

Example:  To further understand the importance of strategy, consider studying how  Instagram  overtook  Snapchat  even though Snapchat was the pioneer in introducing 'snapping' photos for conversations. Another topic of interest would be  Tic-Tok  and its exponential growth. Try and study their marketing 'strategies.'

What your examiners are looking for?

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A student must begin by reading and developing a clear understanding of what has been asked and then decide their approach towards answering it. Give the reader an outlook into both sides of a business, i.e., how the concepts have been helpful and unhelpful to the industry, how a company has been proactive and reactive in its approach to an idea, and how it has benefited and suffered as a result of these concepts. This will help you in portraying the business in a much-balanced way.

• Introduce your company’s name and background, including the type of business, scale, industry served, etc. 
• Define the key terms you intend to use, including the concepts you will apply.
• Define your hypothesis so it becomes a single-sentence answer to your question.
• Explain the concepts that you have addressed in the first paragraph more elaborately.
• Link the concept with an example of a company.
• In this section, you elaborate on the company’s significant experiences with respect to the first concept.
• Use at least three-course keywords in your answer and explain at least one effect on a stakeholder.
• Your approach must contain a fact about your chosen company and the first concept;
• Use the keywords from your course, which can be used to develop your insight into the organizational activities which talk about the CUEGIS concept at hand.

For example, explain how the company has embraced the concept (i.e., globalization). Mention the benefits of them, using some actual facts about the company. And then show how they could have gone further (i.e., trying to outsource production overseas even more).

Quick Note:  Use the keywords from your course from a meaningful perspective. For example, don’t just say that the company has used “job production.” Instead, use: “They use job production because it allows them to provide a higher quality product, from the customer’s perspective. Customers get exactly what they want, and this increases customer loyalty.” 

• Address your stakeholders in your conclusion.
• Take a few minutes to explain some conflicts and agreements between stakeholder interests.
• Try to make stakeholders' interests as straightforward as possible. 
• Make the whole essay cohesive in terms of the concept(s) (if there was more than one) 
• State the end result of the company.
• Evaluate their success or failure related to the idea?
• Definition of the CUEGIS Concept
• Definition of the strategy
• Background of the business organization.
• #1 Point that supports your CUEGIS Concept
• Advantages (around 2)
• Disadvantages (around 2)
• #2 Point that supports your CUEGIS Concept
• #3 Point that supports your CUEGIS Concept
• Short Term Implications
• Long Term Implications
• Stakeholder Conflict
• Stakeholder Impact
• The Cost Implications

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IB CUEGIS Essay Guide

Table of contents.

The IB CUEGIS Essay is a challenging yet rewarding task that requires the student to demonstrate their knowledge and understanding of the course material, as well as their ability to apply that knowledge in writing. It is an opportunity for students to showcase their creativity, critical thinking and writing skills.

This essay is composed of two parts: the research essay and the reflective essay. The research essay requires students to draw upon course material to make an argument or analyze an issue. This involves selecting an appropriate topic, researching it, and expressing their findings in an organized, coherent and logical manner. The reflective essay focuses on the student’s personal experience or opinions on a given subject. It requires students to identify, reflect upon and draw upon their own experiences to construct an argument.

The IB CUEGIS Essay structure consists of the following sections: Introduction, Body, Conclusion and Bibliography. The introduction should introduce the essay’s topic and provide the reader with the context and background information necessary to understand the essay. The body should present the student’s argument in a clear and organized manner, using evidence, sources and data to support their points. The conclusion should summarize the essay’s key points and provide a concise summary of the main argument. Finally, the bibliography should provide a list of sources used throughout the essay.

Writing an IB CUEGIS Essay requires the student to demonstrate their knowledge and understanding of the material, their analytical and creative skills, and their ability to communicate effectively. This guide will provide instructions and steps to take when writing an IB CUEGIS Essay, as well as topics to explore, prewriting techniques, advice on writing the essay, revising and editing tips, evaluation methods, advanced techniques and sample essays.

Instructions for Writing an IB CUEGIS Essay

The first step to writing your IB CUEGIS essay is to familiarize yourself with the topic you will be writing about. Do some research on the subject and consider any questions or topics that are relevant to the essay. This will help you develop a stronger understanding of the material and make it easier to create an outline.

The next step is to create an outline for your essay. Outlines provide structure and organization to your essay and ensure that you stay focused on the topic at hand. Outlines should include a clear introduction, body paragraphs, and a conclusion. Be sure to break down each point in the body paragraphs into smaller, more manageable pieces.

Once your outline is complete, you should begin writing your essay . Start by introducing the main points of your essay, then add evidence and arguments for each point. Try to keep your essay concise and use language that is appropriate for the grade level. After you’ve written the body of the essay, you can conclude with a summary of your main points.

Finally, you should review and edit your essay before submitting it. Check for any spelling or grammar errors, as well as clarity and consistency throughout the essay. Make sure all of your sources are properly cited and that your arguments are well-supported. Once you’ve completed this step, you’re ready to submit your essay!

By following these steps and instructions, you’ll be able to write an effective IB CUEGIS essay that expresses your thoughts and ideas in an organized manner. Good luck!

Topic Exploration

When writing an IB CUEGIS Essay, it is essential to choose a topic that is relevant and interesting for you as the writer. It can be daunting to know where to start when selecting a compelling topic that follows the essay requirements. However, with the right approach, you can explore different topics and research them in order to confidently choose the perfect topic for your essay.

The first step to exploring different topics is to get familiar with the essay requirements. Read the prompts carefully so that you have a clear understanding of the topics and essay structure. Once you are familiar with the essay requirements, brainstorm possible ideas for topics that you find interesting. Take some time to jot down ideas and think critically about the topics that you have chosen.

When researching topics, use both primary and secondary sources including books, journals, websites, interviews, and other reliable sources. Make sure that you are using credible sources and giving credit to the authors whose work you are using in your essay. Additionally, use evidence to support your arguments and questions to help guide your research. This will help to ensure that your essay is well-informed and allows you to make meaningful connections between ideas.

Finally, when you are starting to write your essay , it is important to revise and edit your work. This will help you to refine your argument and structure your essay in an organized and effective way. Revising and editing your essay is also essential for improving grammar, spelling, and punctuation.

Exploring different topics and researching them thoroughly can help to provide an engaging and well-informed essay. With the right approach, you can confidently select the topic that is of most interest to you and allows you to explore your ideas further.

Prewriting: Structuring Your IB CUEGIS Essay

When it comes to writing an IB CUEGIS essay, prewriting is an important step. Prewriting helps you to structure your essay by providing a clear roadmap that highlights the main ideas and arguments that you want to include in the essay. There are a variety of prewriting techniques and tools you can use to help you prepare to write your essay.

One of the most common prewriting techniques is brainstorming. Brainstorming involves creating a list of ideas related to your topic before you begin drafting your essay. It is a great way to identify potential areas of research and generate a wealth of ideas that you can draw upon for your essay.

Another popular prewriting technique is outlining. Outlining helps you to organize your thoughts and create a visual representation of the structure of your essay. An outline serves as a detailed plan of your essay, allowing you to see where each part fits within the whole.

Finally, mind mapping is a great tool for prewriting. Mind mapping involves creating a visual diagram or chart to represent your ideas. It can help to uncover patterns and relationships between ideas, as well as provide perspective on the big picture.

By using prewriting techniques such as brainstorming, outlining, and mind mapping, you can structure and plan your IB CUEGIS essay effectively. Your prewriting should lay the foundation for the rest of the essay, helping you to write an organized, persuasive piece.

Writing the Essay

Writing an IB CUEGIS Essay is a challenging but rewarding task. To ensure that your essay is well-written and engaging, you should focus on topics such as sentence structure, rhetoric and argumentation, grammar and spelling.

Sentence structure is essential for writing an effective essay. You should learn how to use words and phrases that link sentences together and create a logical flow of ideas. The introduction of the essay is particularly important; you should use it to introduce and engage the reader in your essay.

Rhetoric and argumentation are key components of an IB CUEGIS Essay. You should use rhetorical techniques such as ethos, pathos and logos to support your claims. Additionally, you should provide evidence and counterarguments to strengthen your argument.

Grammar and spelling should not be overlooked when writing the essay. Make sure to proofread your work thoroughly before submitting to avoid errors. If necessary, use programs such as Grammarly to help you identify and fix errors.

Writing an IB CUEGIS Essay can be a daunting task, but with proper planning and practice, you can write an impressive essay that will meet the assessment criteria.

Revising and Editing an IB CUEGIS Essay

Writing is only half the battle when it comes to completing an effective and engaging essay. The other half is revising and editing. After finishing a first draft, it’s important to take a step back and review your essay with fresh eyes. This ensures that the essay clearly communicates your argument, while also presenting accurate and consistent information.

To properly revise and edit your essay, consider the following tips:

• Read through the essay at least twice – once to get a sense of the overall argument, and then again to pay close attention to the details of sentence structure, grammar and spelling.
• Look for any areas that may need clarification, or areas where there may be gaps in logic.
• Check for any inaccuracies by fact-checking sources, or verifying quotes and statistics.
• Ensure your arguments are sound and that your essay is cohesive and well organized.
• Be mindful of your tone and language, and adjust if needed.

As you revise and edit your essay, it’s important to keep the purpose of the essay at the forefront of your mind. Doing so helps to ensure that you remain task-oriented and focused throughout the process. Also, take your time and don’t rush through it. Give yourself plenty of time to double check information and read over sentences carefully. Taking your time can be the difference between a mediocre essay and an impressive one.

Evaluating Your IB CUEGIS Essay

Writing an IB CUEGIS essay is hard work, and it’s important to take the time to evaluate and analyze your essay before submitting it. To evaluate your essay, you need to ask yourself some questions: Does my essay adequately address the prompt? Are my ideas presented clearly and concisely? Is the structure of my essay logical and effective? Are the sentences, grammar, and spelling correct?

To answer these questions, there are a few steps you can take. First, read through your essay from start to finish, paying attention to the flow of your ideas and making sure that there are no errors in your grammar, spelling, or punctuation. Next, read through each paragraph, making sure that all of your points are supported by evidence and that you have provided enough detail to make a convincing argument.

Finally, consider how your essay would be received by someone who has never heard of the topic before. If it is not clear what your main argument is or why your points are valid, then your essay needs more work. It can also be helpful to have someone else read your essay and provide feedback.

By closely evaluating your IB CUEGIS essay and making sure that it is clear and error-free, you can ensure that your essay is ready for submission. Doing so will also help you gain a better understanding of the essay topic so that future essays will be even better.

Advanced Techniques for Writing an Effective IB CUEGIS Essay

Writing an effective IB CUEGIS essay requires the use of advanced techniques to produce a clear, coherent and persuasive essay. Some of these techniques include:

• Analyzing the task: Carefully read the rubric and question before starting to write in order to fully understand the context of the essay and the criteria needed in order to receive a good score.
• Planning and outlining: Take the time to plan and outline the essay by constructing an argument, choosing relevant evidence, and structuring the essay. This will help to ensure that the essay is organized and well written.
• Using rhetorical devices: Incorporate rhetorical devices such as metaphors and similes in order to make the essay more interesting and engaging.
• Developing analytical skills: Use analytical skills to analyze and evaluate evidence, arguments, and counterarguments in order to strengthen the essay.
• Engaging the reader: Make the essay interesting to read by using active language, varied sentence structure, and strong transitions between paragraphs.
• Editing and proofreading: After writing the essay, it is important to edit and proofread it in order to correct any errors and refine the argument.

By applying these advanced techniques, you will be able to write a clear and persuasive IB CUEGIS essay that meets the requirements of the rubric.

Sample Essays

Having sample essays can be a great way to provide further guidance when writing an IB CUEGIS Essay. Sample essays give you a good idea of how your essay should look, as well as the topics, structure and writing style you should use. Here are some tips for using sample essays:

• Read the essay thoroughly and identify the main ideas.
• Compare your essay with the sample – look at topics, argumentation, evidence and rhetoric.
• Make sure your essay follows the same structure as the sample.
• Be sure to use clear and concise writing with solid argumentation.
• Look out for key elements such as grammar, spelling and punctuation.
• Proofread carefully to ensure accuracy and consistency.

Using sample essays is a great way to gain a better understanding of how to write an IB CUEGIS Essay. It can help you identify issues with your essay quickly and easily. So, keep these tips in mind when using sample essays and make sure you take full advantage of them to ensure the success of your essay.

Concluding Remarks

Writing an IB CUEGIS essay can be a daunting task. Thankfully, by following the steps laid out in this guide, you are now prepared to tackle the essay with confidence.

In summary, the guide covers:

• Instructions for writing the IB CUEGIS Essay
• Topic exploration and pre-writing techniques
• Writing the essay, revising and editing, and evaluation
• Advanced techniques for writing an effective essay
• Sample essays and a resource list

By taking the time to research, plan, write and evaluate your essay carefully, you will be able to create a well written and impressive paper that demonstrates your understanding of the subject matter. Good luck with your essay!

Resource List

A resource list is a great way to provide additional references and materials to help you with your IB CUEGIS Essay. You can include websites, books, magazines, articles, interviews, or anything else that may be of help to you. By having a resource list, you are able to refer back to relevant sources when researching and writing your essay.

When putting together your resource list, make sure it is properly organized in an easy-to-follow format. Start by listing all the resources you have used or plan to use in the essay. This includes the title of the resource, the author, the publishing date, and website address if applicable. You should also add any notes you have taken about the resource to remind yourself why you chose it.

Make sure to create a reference list at the end of your essay as well. This makes it easier for readers to find the sources you have used throughout the essay. When citing sources, use the correct formatting style such as MLA or APA.

Having a resource list is essential for writing your IB CUEGIS Essay. Doing some research and adding reliable sources will give credibility to your arguments and provide the evidence to back them up. Make sure to take your time when compiling a resource list and always double-check that the information is up-to-date and accurate.

When you’ve written your essay, it is important to include references at the end of the guide. References are required for any text that you quote, summarise or paraphrase from a source. It is best practice to include references for any information that you have taken from an external source, even if you haven’t directly quoted it.

Including references allows you to credit the original author and helps to avoid plagiarism. A citation is usually placed in parentheses at the end of the sentence where the information is taken from.

The format for references may vary depending on which referencing system you need to use. Commonly accepted format types include MLA, Harvard and APA. Your institution should provide you with guidance on which format to use.

Once you have put together a list of references, it is important to check them carefully to make sure they all appear in the correct format. Pay special attention to details such as capitalisation, authors’ names, case of abbreviations and dates.

For further help and advice on referencing, there are several online resources available. Many universities, schools and other organisations offer help and guidance on how to correctly format a reference list. It is important to check these websites for the most up-to-date advice.

• Last Edit 15 AUG 2023

Nick Radlinsky

Nick Radlinsky is a devoted educator, marketing specialist, and management expert with more than 15 years of experience in the education sector. After obtaining his business degree in 2016, Nick embarked on a quest to achieve his PhD, driven by his commitment to enhancing education for students worldwide. His vast experience, starting in 2008, has established him as a reputable authority in the field.

Nick's article, featured in Routledge's " Entrepreneurship in Central and Eastern Europe: Development through Internationalization ," highlights his sharp insights and unwavering dedication to advancing the educational landscape. Inspired by his personal motto, "Make education better," Nick's mission is to streamline students' lives and foster efficient learning. His inventive ideas and leadership have contributed to the transformation of numerous educational experiences, distinguishing him as a true innovator in his field.

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IB Cuegis Essay Guide

In the realm of International Baccalaureate (IB) business studies, the Cuegis essay holds significant importance for students seeking to excel in their academic pursuits. The blog post titled "IB Cuegis Essay Guide" on IB Pros offers a comprehensive and insightful guide to mastering this challenging task.

The article begins by delving into the Cuegis framework, highlighting its key components and providing an understanding of its structure. It emphasizes the significance of thorough research and analysis in crafting a well-rounded essay. Furthermore, it outlines the essential steps involved in constructing an effective essay, ranging from selecting an appropriate business concept to analyzing cultural, social, and ethical implications.

To enhance comprehension, real-life examples are utilized throughout the article. The importance of developing a strong conclusion is stressed as well. Additionally, formatting guidelines and citation practices are explained meticulously.

Finally, indispensable tips for proofreading and editing are shared to ensure that students' work maintains accuracy and clarity.

With its objective approach and focus on safety-conscious language suitable for all audiences, this article serves as an invaluable resource for IB business students aiming for excellence in their Cuegis essays.

Key Takeaways

• The Cuegis essay is important for IB business students.
• The 'IB Cuegis Essay Guide' on IB Pros is a comprehensive resource for mastering the Cuegis essay.
• Thorough research and analysis are emphasized in crafting a well-rounded essay.
• The Cuegis framework includes culture, ethics, globalization, innovation, and strategy.

Understanding the Cuegis Framework

The Cuegis framework is a valuable tool for analyzing business-related issues, as it provides a structured approach that allows for a comprehensive understanding of the various factors at play. This framework encompasses five key areas: culture, ethics, globalization, innovation, and strategy. Each element plays a crucial role in shaping businesses and their interactions with the external environment.

Culture refers to the shared beliefs, values, and practices within an organization. It influences decision-making processes and employee behavior. Ethics involves examining moral principles and standards that guide business conduct. Globalization explores the impact of international trade and interconnectivity on businesses worldwide. Innovation focuses on how organizations adapt to technological advancements and create new products or services. Lastly, strategy pertains to the formulation and execution of long-term plans to achieve organizational goals.

By utilizing the Cuegis framework, analysts can systematically evaluate each area's significance in relation to specific business issues. This systematic approach ensures that no aspect is overlooked or underestimated when assessing challenges or opportunities faced by companies.

Understanding the Cuegis framework highlights the importance of research and analysis in identifying relevant factors affecting businesses today. By conducting extensive research into these areas, analysts can gather valuable insights that inform decision-making processes and drive strategic actions forward towards success without compromising safety concerns.

The Importance of Research and Analysis

Research and analysis play a crucial role in gaining a comprehensive understanding of the subject matter at hand. In order to ensure safety, it is important to conduct thorough research and analysis before making any decisions or taking any actions. Here are four reasons why research and analysis are essential:

• Identifying potential risks : Through research and analysis, we can identify potential risks associated with the subject matter. This helps us anticipate any dangers or hazards that may arise, allowing us to take necessary precautions to mitigate these risks.
• Gaining insights : Researching and analyzing the topic provides valuable insights that enable us to make informed decisions. Understanding the underlying factors and dynamics involved allows for more effective problem-solving strategies.
• Evaluating alternatives : By conducting research and analysis, we can evaluate different options or alternatives available to us. This enables us to choose the safest course of action based on evidence rather than relying on assumptions or guesswork.
• Informing decision-making : Research and analysis provide a solid foundation for decision-making processes by presenting reliable data and information. This helps in formulating well-informed strategies that prioritize safety while achieving desired outcomes.

By effectively researching and analyzing the subject matter, we can break down the essay structure in a systematic manner, ensuring coherence and logical flow throughout the writing process without sacrificing safety considerations.

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Breaking Down the Essay Structure

Beginning of the sentence:.

Examining the structure of an essay allows for a systematic breakdown, ensuring coherence and logical flow throughout the writing process while maintaining a focus on safety considerations. An effective essay structure consists of an introduction, body paragraphs, and a conclusion. Each section serves a specific purpose in conveying information to the reader.

The introduction provides background information on the topic and presents a clear thesis statement that outlines the main argument or objective of the essay. It sets the tone for the entire piece and engages readers by capturing their attention. The body paragraphs then expand on different aspects of the topic, presenting evidence and analysis to support the thesis statement. These paragraphs should be organized logically, with each paragraph focusing on one main point.

To illustrate this structure visually, consider the following table:

SectionPurposeIntroductionIntroduce topic and present thesis statementBodyPresent evidence and analysis to support thesis statementConclusionSummarize key points and reiterate thesis statement

By following this structure, writers can ensure that their ideas are presented coherently and effectively. This not only enhances understanding but also promotes safety by allowing readers to follow logical arguments without confusion.

In conclusion transition towards choosing the right business concept

Choosing the Right Business Concept

Selecting an appropriate business concept requires careful evaluation of market trends, consumer needs, and competitive advantages. In order to ensure the success and longevity of a business venture, it is crucial to identify a concept that aligns with current market demands. By analyzing market trends, entrepreneurs can gain insights into emerging opportunities and potential gaps in the market. Additionally, understanding consumer needs is essential for developing products or services that cater to their preferences and solve their problems.

Moreover, considering competitive advantages is vital for sustaining a competitive edge in the marketplace. This involves identifying unique selling points that differentiate the business from its competitors. Whether it be offering superior quality products, providing exceptional customer service, or leveraging advanced technology, having a distinct advantage can attract customers and foster brand loyalty.

In selecting an appropriate business concept, language appropriate for an audience that desires safety should be used. Emphasizing factors such as stability, reliability, and trustworthiness can instill confidence in potential investors or partners who prioritize security.

Analyzing the cultural, social, and ethical implications plays a crucial role in determining the viability of a business concept. Understanding how these factors may impact operations and stakeholder relationships allows businesses to proactively address any potential challenges or concerns.

Transitioning into the subsequent section about analyzing cultural, social, and ethical implications reveals further considerations for ensuring sustainable success in today's dynamic business environment.

Analyzing the Cultural, Social, and Ethical Implications

Analyzing the cultural, social, and ethical implications is crucial for businesses to navigate today's complex and interconnected global landscape. With globalization, businesses are no longer confined to their local markets but are now operating on a global scale. As a result, they need to be aware of the diverse cultural norms, social expectations, and ethical considerations that exist in different regions.

Cultural implications refer to the impact of a business decision on the customs, beliefs, and values of a particular culture. For example, launching an advertising campaign that includes culturally insensitive content can lead to backlash and damage the reputation of the company.

Social implications pertain to how a business decision affects society as a whole. This includes areas such as employment practices, environmental sustainability, and community engagement. Businesses must consider how their actions align with societal expectations in order to maintain positive relationships with stakeholders.

Ethical implications involve assessing whether a decision aligns with moral principles and standards. This includes issues such as fair trade practices, human rights violations, or unethical labor conditions. Failing to address ethical concerns can lead to reputational damage and legal consequences.

By analyzing these cultural, social, and ethical implications thoroughly before making business decisions, companies can ensure they operate responsibly in today's globalized world. Evaluating the impact of globalization will further shed light on how businesses should adapt their strategies in response to this ever-changing landscape without compromising safety or ethics.

Evaluating the Globalization Impact

Evaluating the impact of globalization provides businesses with valuable insights into the necessary adaptations and strategic adjustments they need to make in response to the dynamic and interconnected global landscape, ensuring that they remain ethically responsible and socially conscious without compromising on safety or efficiency.

• Globalization fosters cultural exchange, leading to a greater appreciation and understanding of diverse customs, traditions, and perspectives.
• Economies of scale resulting from globalization allow for increased production efficiency, leading to lower costs for consumers.
• Access to international markets enables businesses to expand their customer base and increase profitability.
• Global supply chains provide opportunities for collaboration, innovation, and specialization among different countries.
• Increased competition due to globalization drives businesses to continuously improve their products and services.

In this increasingly globalized world where safety is paramount, evaluating the impact of globalization helps organizations identify potential risks associated with cross-border activities. By considering factors such as differing regulatory frameworks or infrastructure challenges in various regions, companies can develop strategies that prioritize safety without compromising on their goals. Furthermore, analyzing the ethical implications of globalization ensures that businesses operate responsibly while maintaining competitiveness. Transitioning into examining sustainability factors allows us to explore how organizations can effectively balance economic growth with environmental conservation.

Examining the Sustainability Factors

The previous subtopic discussed the evaluation of the impact of globalization. Now, we will delve into examining the sustainability factors associated with this phenomenon. Sustainability has become a crucial aspect in today's world, as individuals and organizations strive to ensure long-term environmental, social, and economic well-being.

When considering sustainability in the context of globalization, it is essential to assess how global processes affect these three interconnected pillars. To provide a comprehensive understanding of this topic, let us explore the relationship between globalization and sustainability through a 3-column table:

Globalization FactorsPositive Impact on SustainabilityNegative Impact on SustainabilityEconomicIncreased access to marketsExploitation of resourcesSocialCultural exchange and diversityLabor exploitationEnvironmentalTechnological advancementsCarbon emissions

This table highlights that while globalization can bring about positive changes such as increased market access and cultural exchange, it also poses challenges like resource exploitation and labor abuse. Understanding these dynamics is critical for addressing sustainability concerns in a globalized world.

In the next section, we will explore strategies and implementation methods aimed at addressing these issues head-on. By examining effective approaches, we can work towards creating a more sustainable future amidst globalization's complexities.

Addressing the Strategies and Implementation

Addressing the strategies and implementation of sustainability measures in a globalized world is crucial for creating a more sustainable future amidst the complexities of globalization. In order to effectively address this issue, it is essential to develop comprehensive strategies that take into account the unique challenges posed by globalization. One such strategy is the promotion of green technologies and renewable energy sources. By investing in these technologies, countries can reduce their reliance on fossil fuels and mitigate the negative impacts of climate change. Additionally, implementing strict environmental regulations and standards can ensure that businesses operate in an environmentally responsible manner.

Another key aspect of implementing sustainability measures is fostering collaboration between governments, businesses, and civil society organizations. This multi-stakeholder approach allows for the sharing of knowledge, resources, and best practices, ultimately leading to more effective solutions. Furthermore, integrating sustainability into education systems can help raise awareness and promote behavioral changes towards more sustainable practices.

Addressing the strategies and implementation of sustainability measures requires a holistic approach that considers both environmental concerns and economic realities within a globalized context. By promoting green technologies, fostering collaboration between stakeholders, and integrating sustainability into education systems, we can pave the way towards a more sustainable future. Utilizing real-life examples will further illustrate how these strategies have been successfully implemented in various contexts without compromising safety or well-being.

Utilizing Real-Life Examples

Utilizing real-life examples, we can observe how the implementation of sustainability measures has successfully transformed industries and communities towards a more environmentally conscious and economically viable future. One such example is the renewable energy sector, which has experienced significant growth in recent years. Countries like Denmark have embraced wind energy and set ambitious goals to become carbon-neutral by 2050. By investing in wind farms, Denmark has not only reduced its reliance on fossil fuels but also created new job opportunities and stimulated economic growth.

Similarly, the concept of sustainable agriculture has gained traction worldwide. Practices such as organic farming, crop rotation, and water conservation techniques have enabled farmers to minimize their environmental impact while ensuring food security for growing populations. In India, initiatives like SRI (System of Rice Intensification) have led to increased rice yields with fewer inputs like water and chemicals.

Communities have also been proactive in implementing sustainability measures. For instance, Curitiba in Brazil has revolutionized its transportation system by prioritizing public transport over private cars. This has significantly reduced congestion, improved air quality, and enhanced residents' quality of life.

By examining these real-life examples, it becomes evident that the successful implementation of sustainability measures can lead to positive outcomes for both the environment and economy. Developing a strong conclusion requires synthesizing these examples with key insights from previous sections without repeating information already discussed.

Developing a Strong Conclusion

To fully grasp the potential of sustainability measures, it is imperative to recognize how their successful implementation has transformed industries and communities, creating a pathway towards a more environmentally conscious and economically viable future. By adopting sustainable practices, businesses have been able to reduce waste, minimize environmental damage, and lower production costs. For instance, companies like Patagonia have successfully implemented sustainable manufacturing processes that not only reduce their ecological footprint but also create a positive brand image among environmentally conscious consumers.

Moreover, communities that have embraced sustainability initiatives have witnessed significant improvements in their quality of life. Sustainable urban planning has led to the development of green spaces and improved air quality in cities such as Copenhagen and Singapore. These measures not only enhance the well-being of residents but also attract tourists and investors who value sustainability.

The successful implementation of sustainability measures has had profound impacts on industries and communities alike. It is crucial for businesses and governments to acknowledge these transformative effects and further invest in sustainable practices to ensure a greener future for all. Moving forward into the next section about formatting and citations, it is essential to understand how proper citation techniques can support academic integrity in research papers.

Formatting and Citations

The proper formatting and citation techniques are essential in maintaining the integrity of research papers, as they provide a clear structure and ensure accurate attribution of sources. Here are four key reasons why mastering these skills is crucial:

• Avoid plagiarism: Proper citation helps to avoid unintentional plagiarism by giving credit to the original authors whose ideas are used in the paper.
• Enhance credibility: Accurate citations demonstrate that the writer has conducted thorough research and can be trusted as a reliable source of information.
• Enable further research: By providing precise references, readers can easily locate and verify the sources used, allowing them to delve deeper into the topic.
• Facilitate collaboration: Consistent formatting and citation styles make it easier for researchers to collaborate on projects, as everyone adheres to the same set of rules and guidelines.

By understanding how to format papers correctly and attribute sources accurately, researchers contribute to a safe academic environment where ideas can be built upon with confidence. In the next section, we will explore tips for proofreading and editing your essay effectively without overlooking any critical aspects.

Tips for Proofreading and Editing

One important aspect of academic writing involves effectively proofreading and editing a research paper to ensure its accuracy and coherence. Proofreading is the process of carefully reviewing the document for errors in grammar, spelling, punctuation, and formatting. It helps to eliminate any mistakes that may hinder understanding or compromise the credibility of the paper. Editing, on the other hand, focuses on improving the overall quality and clarity of the content by organizing ideas coherently, refining sentence structure, and ensuring consistency in style and tone.

To effectively proofread and edit a research paper, there are several tips that can be followed. First, it is crucial to take breaks between writing and revising sessions to maintain focus and objectivity. This allows for a fresh perspective when reviewing the work for errors or areas that need improvement. Additionally, reading aloud can help identify grammatical mistakes or awkward phrasing that may go unnoticed through silent reading alone.

Another useful strategy is seeking feedback from peers or mentors who can provide constructive criticism. Their perspectives can highlight areas that require further clarification or suggest alternative ways of presenting information more effectively. Utilizing online grammar-checking tools can also assist in identifying basic errors like spelling or punctuation mistakes.

Thorough proofreading and editing are essential steps in academic writing as they ensure accuracy, coherence, and credibility in research papers. By following these tips diligently during the revision process, researchers can enhance their work's clarity while maintaining a high standard of scholarly integrity.

Frequently Asked Questions

What are some common mistakes to avoid when choosing the right business concept for a cuegis essay.

Some common mistakes to avoid when choosing the right business concept for a CUEGIS essay include not conducting thorough research, failing to consider multiple perspectives, neglecting to analyze the ethical implications, and overlooking the global context.

How can cultural implications be effectively analyzed in a Cuegis essay?

Cultural implications can be effectively analyzed in a CUEGIS essay by considering factors such as cultural values, norms, and beliefs. This analysis should focus on the impact of these cultural aspects on the chosen business concept and its operations.

What are some key factors to consider when evaluating the impact of globalization in a Cuegis essay?

Key factors to consider when evaluating the impact of globalization in a cuegis essay include economic interdependence, cultural homogenization, environmental degradation, ethical concerns, and political implications.

How can sustainability factors be effectively examined in a Cuegis essay?

Sustainability factors can be effectively examined in a CUEGIS essay by considering their impact on the environment, society, and economy. This analysis should include evaluating the company's efforts to reduce carbon footprint, promote social responsibility, and achieve long-term profitability while preserving natural resources.

What are some strategies for addressing the implementation of business concepts in a Cuegis essay?

Strategies for addressing the implementation of business concepts in a cuegis essay include analyzing how businesses apply these concepts, evaluating their effectiveness, considering potential challenges and ethical implications, and proposing improvements or alternative approaches.

The article provides a comprehensive guide on writing an IB Cuegis essay. It emphasizes the importance of research and analysis in understanding the framework. The essay structure is broken down, highlighting the selection of an appropriate business concept and analyzing its cultural, social, and ethical implications. Real-life examples are suggested to strengthen arguments. A strong conclusion is emphasized along with tips for formatting, citations, proofreading, and editing. By following this guide, students can effectively navigate the Cuegis framework and produce high-quality essays.

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What is IB CUEGIS Essay and How to Write It?

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The IB CUEGIS is a conceptual extended response question . Students have to attempt this in section C of their Business Management Paper 2. It takes up 10% of the score. So if you do well in this essay, you have an excellent opportunity to land a good score overall. If you are an IB student confused about how to write a CUEGIS essay, continue reading!

As part of this essay, you will be given a question that you have to answer, mainly using six concepts.

• Globalization;
• Innovation;

As you may see all these six fist letters combined are making a CUEGIS name. These concepts are used as the foundation for this essay and allow students to make use of different tools and techniques. It also helps them uniquely showcase their talent by allowing them to talk about different examples using analytical techniques.

To write this essay, you must first identify real-life organizations to which you can apply these concepts. You must think of this in several ways, like cultural transformation, ethical issues, strategic management, globalization-related changes, etc. When you think about this from so many different angles, you can naturally work on this essay in a much better way and can also get to know the organization much better.

The requirements of this essay are that you first select organizations and then apply two chosen concepts to them. But to score better, it is recommended that you analyze situations by applying as many concepts as possible because that allows you to showcase your analytical skills to the examiner and score much better overall.

Oftentimes, students ask how they should apply these concepts to these organizations. These concepts need to be applied by first highlighting activities that are related to these. You can even highlight activities that should ideally include these concepts but lack them. Examples given should be ones that you can support and ones that are highly unique. Only when you do can you work towards a proper analysis of these.

You should use certain business tools to explain your examples in light of the chosen concepts. You can even identify other perspectives from the point of view of different stakeholders in the organization.

If you compare this essay to the TOK essay , then you can safely say that this essay will be much easier to get through if you have a sound understanding of that one. The TOK essay requires you to analyze concepts in much more detail. Not just that, but the concept is also highly different for that one. For this one, you can just simply explain real-life examples and use the right tools to score better. Your ability to relate things to the real world will be seen.

So, in short, we can say that the essence of this essay is the concepts you highlight, the examples you choose, and the business tools you choose to explain your idea in a much better way.

This essay does not have a specific word or page limit . You can write as much as you think is relevant. The only idea is that you should be able to explain your point of view in the proper manner.

IB CUEGIS Essay Structure

Before you begin with CUEGIS essay structure, you must clearly understand the essay question, and then you must understand the approach you are using to work on it. Remember that you need to be able to look at all sides of the business to understand how the company has been functioning over time and what concepts you can use to analyze the situations you have in mind.

Paragraph 1- Introduction

The first paragraph is one where you start off with the name of the company. You also introduce the company in terms of the work they do, the business they have, and the scale that they operate at. Then you need to define the main terms that you will be explaining here, after which you give your hypothesis, which is a single statement that gives an answer to your question.

Paragraphs 2 and 3- Body

These paragraphs are the main ones where you address the question directly and also elaborate on the points that you have in mind. You link all of this to certain examples that you have, with the main idea being first to link an experience to one concept and then to the next. You need to use at least three keywords here and then explain the effect on one stakeholder.

Then you need to do the exact same things for another example and another concept.

For example, you can touch upon how a company has been able to do its best and get ahead of the competition by fully taking advantage of globalization. The key terms you use here can include words relevant to your course and related business.

These can have a strong impact on the examiner. For example, you can use job satisfaction, high quality, business orientation, and so on.

Paragraph 4- Conclusion

In the last paragraph, you need to address the company’s stakeholders. You can explain some conflicts and agreements between their interests. You need to do so by using very clear words so that you can make it very clear to the examiner what you are really trying to say.

Then you need to summarize what you said in the main part in a very cohesive and summarized form. After that, you need to talk about the end result of the company, evaluating their success or their failure related to the concept.

IB CUEGIS Essay Concepts

Here, you can get a better idea of the concepts you have to highlight in this essay and how you can further progress with the essay by using all of these concepts better.

Change is an inevitable part of every organization. You need to talk about how changes happen and how different organizations adjust to that change. Then you also need to talk about how your chosen organization deals with changes to keep up with the way things are going.

Adequate change management then needs to be discussed to see how the change is being dealt with at different levels of the organization. A tool you can use here is Force Field analysis since it helps understand change within an organization.

Culture is broadly known as the way of doing things in an organization. There are several factors that affect an organization’s culture. These include the values, beliefs, norms, and so on. The culture of a company is what forms the foundation of that company and allows the company to do various different things.

The idea here is to understand how a company’s culture affects the way it operates. To work on this, you need to first understand the culture of a company to be able to explain it fully well.

Ethics are the moral principles that guide decision-making in an organization. Ethics is very important in the business field. All decisions need to be made bearing in mind ethical principles. Since ethics is a highly relative term, every organization has its own set of beliefs and norms that it follows.

So in line with this, companies need to have this sorted first so that they can work on it accordingly. You need first to pick an organization and then understand the different ethical principles they have that guide how work is done in the organization.

Globalization

In the world that we live in today, most companies are working together. The world has now increasingly become borderless, which means that several different social and economic factors are now coming together. So it is due to this reason that we can see that so many companies are now working with each other.

When you talk about this concept, you can talk about how your organization has greatly benefitted from globalization and how that has helped you. You can even talk about the different challenges that globalization might have posed for your organization.

Innovation refers to creativity and coming up with new ways of doing things. In the world we live in today, there is a lot of competition. Like with the creativity part in the IB CAS hours , this means that we need to keep coming up with new things so that we can keep the interest of people.

If you are working on this, you need to talk about the different ways that your organization is working on innovation and how it is bringing new things to the market. Innovation often leads to the creation of new markets and is hence extremely important.

Strategy is essential. To gain success in any business, it is important to have a sound strategy in place that allows you to do so. Most organizations work very hard to formulate strategies that drive success. So if you choose this concept, you have to talk about the different strategies your organization has, which eventually help the organization succeed. One of the best strategies a company can have is to benchmark organizations doing very well in terms of strategy.

So before you need to start working, you need to have a few things in mind. First, you need to select your organization very carefully, bearing in mind that you might have to work through these concepts then. So given that, you need to select your concepts and then work your way through those.

To score well, you need to make sure to know your concepts well. Then, you need to make sure that you explore them in great detail. You will only be able to score well when you delve deep into the details of things and then explore examples. You also need to ensure that you write just enough and don’t go overboard.

While there is no specific given word count , you need to make sure to write just enough so that you can explain your point of view in the best possible way.

Final Words About CUEGIS Essay

So, if you are also a student struggling with so many things, you can get in touch with us and order a custom CUEGIS essay as per your instructions. We will be happy to help you with whatever you need. You just need to give us your topic, and we will be there to help you with it.

We have very skilled writers, proficient in the knowledge of this essay. Writing Metier team will provide you with great quality content and will also ensure that we give you all of those within a set deadline.

So all you need to do is get in touch with us, and we will be there to help you with your tasks!

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Our team can assure you that you will be highly satisfied with the content that we give you! So don’t hesitate to contact us with your “ write an essay for me ” query on our website, and we will be there to assist you with what you need.

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Vasyl Kafidoff is a co-founder and CEO at WritingMetier. He is interested in education and how modern technology makes it more accessible. He wants to bring awareness about new learning possibilities as an educational specialist. When Vasy is not working, he’s found behind a drum kit.

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How to Write a CUEGIS Essay

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As a college student pursuing business management, you’ll be asked to write a CUEGIS essay, which accounts for 10% of your overall score.

A CUEGIS essay requires you to apply the concepts of change, culture, ethics, globalization, innovation, and strategy to a real-world business situation. This essay type requires you to think critically about complex issues and synthesize multiple perspectives to develop your own reasonable point of view.

Like an argumentative essay, you will need to take a position on one of the above topics and support your position with evidence.

What should be in a CUEIGIS Essay

A CUEGIS essay should focus on one of the following concepts: Change, culture, ethics, globalization, innovation, or strategy. When brainstorming ideas, find an angle that will allow you to critically analyze the topic in relation to your organization of choice.

How many words should a CUEGIS essay be?

There is no set word count for a CUEGIS essay. However, your essay should be around 1,000 words as a general guideline. If you need more or less space to discuss your topic adequately, adjust your word count accordingly.

What are the CUEGIS concepts

There are six major concepts you can focus on when writing a CUEGIS essay:

• Globalization;
• Innovation;

You’ll need to choose one concept on to base your essay on. Let's review each concept and the angles you can take when writing an essay about any of them.

In business, change is inevitable. Whether it’s a change in leadership, a change in the economy, or a change in technology, businesses must always be prepared to adapt. Change can be difficult to manage, but it is essential for survival.

When approaching a CUEGIS essay from the perspective of change, find out how the organization has responded to changes in the past – what strategies were successful? Which ones failed and why?

What does ‘change’ mean in CUEGIS?

Change refers to the new ways businesses must adapt to survive and thrive in a dynamic world. It can also refer to how businesses must adapt their practices to stay ethical and responsible. Change can come from within a company (innovation) or external forces (globalization).

An organization’s culture refers to the shared values, beliefs, and norms that guide employee behavior. Culture is influential because it shapes how employees interact with each other and customers. It also affects employee motivation and satisfaction.

When writing about culture in a CUEGIS essay, you might discuss how cultural differences can lead to misunderstandings between employees and customers. You might also talk about how an organization’s culture can impact its ethical standards.

Ethics are moral principles that govern an individual’s or organization’s behavior. In business, ethics help to ensure that employees and organizations act responsibly.

When focusing on ethics in a CUEGIS context, you might discuss how ethical considerations affect organizational decision-making. For instance, you might talk about how a company may choose not to develop a particular product if it could harm consumers.

Globalization

Globalization refers to the process of operating across national borders. In a globalized world, businesses must be able to compete with firms from all over the world. This often requires companies to adopt new technologies and strategies.

When writing about globalization in a CUEGIS essay, you should discuss how it has affected different businesses. For instance, you could talk about how globalization has increased competition for a company.

Innovation refers to the introduction of new ideas or products into an organization. Innovation can be disruptive (can upend existing business models) or incremental (can improve existing products or processes).

When focusing on innovation, you can discuss how it has affected your organization of choice. For instance, you might talk about how Apple’s iPod disrupted the music industry or how Amazon’s Kindle changed how we read books.

A business strategy is a plan for achieving specific goals within a specific timeframe. Strategies are important because they provide guidance and direction for businesses as they strive to achieve their goals.

If your CUEGIS essay focuses on strategy, you can discuss how different businesses have approached strategic planning.

For example, you might talk about why some companies focus on short-term goals while others focus on long-term goals. You might also discuss how company culture can impact strategic decision-making.

How to write a CUEGIS essay in 8 steps

Here’s a step-by-step guide on writing a CUEGIS essay.

1. Choose a real-life business organization

The first step to writing a CUEGIS essay is to choose a real-life business organization to focus on. This can be any organization, such as a corporation, small business, non-profit organization, etc.

Some examples of organizations you can write about include Apple, Google, Coca-Cola, Amazon, and Walmart.

2. Research the chosen organization

The next step is to do extensive research and find as much information as possible about the chosen organization. Your research should include finding out the organization’s history, structure, culture, and current issues.

While researching, try to find primary sources (such as interviews with employees or executives) and secondary sources (such as news articles or academic journal articles) published about the organization.

3. Choose a specific topic to focus on

Once you have chosen an organization and done your research, it’s time to choose a specific topic to focus on. The topics you chose should be within the realm of change, culture, ethics, globalization, strategy, or innovation.

For instance, you can choose an organization like Apple and analyze it in terms of organizational change, corporate culture, business ethics, globalization of its business operations, strategic management decisions, or innovation within the organization.

You can focus your essay on one of the above topics or diversify to two.

4. Identify business management concepts, techniques, and theories

To write an effective CUEGIS essay, you’ll need to use various business management concepts, techniques, and theories to analyze the chosen organization.

For example, if you are focusing on organizational change within your chosen company, you may want to discuss Lewin’s three-stage model of change or Kotter’s eight-step process for leading change.

5. Develop a thesis statement

After researching and identifying the business management theories, it’s time to develop a thesis statement. Your thesis statement is a statement that shows your position on the chosen topic about the organization in question.

For instance, if you are discussing organizational change at your chosen company, your thesis statement might be, “Despite resistance from employees, XYZ Company should implement changes suggested by consultant ABC to increase profits.”

6. Write an outline

Once you’ve developed your thesis statement, it’s time to create an outline of your essay.

Your outline should include an introduction paragraph, at least three body paragraphs, and a conclusion paragraph. In each paragraph, you’ll want to highlight the main points of your topic and provide evidence from your research to support your claims.

Here’s the ideal format you need to follow to write an effective CUEGIS essay:

Introduction.

• Introduce the organization’s name, its background, the industry it serves, the type of business, and its scale of operations.
• Mention the concepts, theories, or techniques you’ll use to analyze your chosen organization.

1st paragraph

• Define and give more information about the chosen topic, concepts, techniques, or theories.
• Highlight the organization’s significant experiences.
• Link the concept or theory to the organization’s experiences.
• Write a thesis statement that highlights your stand or point of view.

2nd paragraph

• Give specific information about the chosen topic.
• Elaborate on the organization’s major experiences.
• Explain the effects of these experiences on key stakeholders.

3rd paragraph

• Explain how the organization has addressed the topic in the past.
• Explain how the organization could address the topic in the future.
• Explain conflict and agreement between key stakeholders.
• State the end result.
• Evaluate the organization’s success or failure.

7. Write the first draft

Now that you have an outline, it’s time to start writing the first draft of your essay. When writing, include your thesis statement in the introduction paragraph and refer back to it throughout the body paragraphs.

Remember to explain each point extensively and support all your claims with evidence. The first draft does not need to be perfect; it’s just meant to get all of your thoughts down on paper.

8. Edit and revise

Once you’ve finished writing your first draft, it's time to edit and polish it before submitting it to your professor. The best thing to do before editing an essay is to put it away for a while and take some time to clear your head.

After a few hours, come back to your first draft and revise it for clarity— check for grammar, punctuation, and spelling errors. To save you time and help you edit more effectively, you can use an editing tool like Grammarly.

Final thoughts

Writing a CUEGIS essay is among the college tasks that will help you develop your ability to think critically. This is because when writing this type of essay, you’ll need to synthesize the information gathered to form your own original insights and perspectives.

However, once you have the right resources to gather enough information about your chosen organization, writing the essay becomes a walk in the park. Follow the above steps and approach your essay methodically to write a winning CUEGIS essay.

Need help? Writers Per Hour can help you write a CUEGIS essay. From finding the right topic and doing research to outlining, writing, and editing, we have a team of experts who can help you deliver a high-quality, 100% original essay on time.

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Guide to writing a CUEGIS essay

• Business_Management
• Aug 06, 2020

Breakdown of the marking criterion

Criterion A: Knowledge and Conceptual understanding

“Good understanding of both the given concepts is demonstrated. The business management content selected is relevant, sufficient and well explained”.

• use of business terminology where appropriate
• application of BM concepts where appropriate

Criterion B: Application

“Given concepts and relevant business management content are well applied to explain the situation and issues of the real world organisations. Examples are appropriate and illustrative.”

• ample knowledge of the case study is needed
• concrete evidence is needed to support arguments
• avoid vague and hypothetical statements (all examples provided must be something that has occurred)

Criterion C: Reasoned arguments

“Relevant, balanced arguments are made and these are well justified.”

• minimal two for and two against for each point

Criterion D: Structure “All of the structure elements are present and ideas are clearly described”

• concise introduction related to the question
• proper structure with fit for purpose paragraphs

Criterion E: Stakeholder perspective “Balanced perspective given to relevant individuals and group perspectives”

• avoid speculative assertions such as “shareholders will be happy…”
• mention both positive and negative impact on stakeholders

There is no fixed format for CUEGIS essay, but as long as you adhere to the recommendations below, you should be fine. Generally, based on the marking criterion, you should

• demonstrate good understanding of key BM concepts
• apply BM concepts to your case study
• ensure that all points are well justified with good elaboration and concrete evidence
• ensure you have fit for purpose paragraphs (i.e. each one should address on specific point, e.g. one for advantages and disadvantages for business, another for stakeholder perspective)
• ensure that you have a balanced essay: both pros and cons of strategy is mentioned
• use BM terminology where you can
• both group and individual stakeholder perspectives are discussed; both internal and external stakeholders are mentioned (e.g. internal individual: CEO; internal group: employee; external individual: customer; external group: pressure groups)

Sample question

With reference to an organisation that you have studied, evaluate the importance of innovation in an organisation’s growth strategies.

Introduction

• define key terms in the question (“innovation” and “growth strategies”)
• introduce your company of choice (vision/mission statement; which industry, where is the headquarters, who is the CEO etc.)
• briefly summarise the strategies you will be discussing in the essay

Body paragraph

Body paragraph 1: first strategy

• introduce strategy

Body paragraph 2: analysis of the first strategy

• advantages and disadvantages for the business
• recommended two each

Body paragraph 3: stakeholder perspectives for the first strategy

• pros and cons for stakeholders 1 and 2
• consider how each strategy has affected stakeholders
• for CEO, why did she/he choose to make this decision?

Repeat for the second strategy

• provide nuanced conclusion of whatever you’ve discussed on the body
• consider what is the long term impact of the company’s strategies?

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IB CUEGIS: Definition, Concepts, Structure, Assessment Criteria

by  Antony W

April 12, 2024

We’ve studied the concepts, looked at the structure, analyzed the methods, and summarized the assessment criteria to bring you the complete guide to IB CUEGIS. In CUEGIS, you’ll use different tools, analytical techniques, and example to write the essay.

In this guide, we look at the definition of CUEGIS, concepts, concept application, structure, and the assessment criteria for the essay.

What is IB CUEGIS?

IB CUEGIS is an essay focused on an extended response question in business management and it accounts for 10% of the overall grade.

You stand the chance to score all the points and earn an IB diploma if you write this assignment the right way.

What are IB Business Management Concepts?

The concepts taught in Business Management internal assessmentare ethics, change, innovation, culture, globalization, and strategy. These concepts serve as the framework for addressing situations and difficulties encountered by businesses.

Ethics refer to a set of socially accepted moral standards, which govern the decisions businesses make based on an understanding of what is good and bad. Ethics is subjective, making it difficult to determine what’s wrong and what’s right, particularly when considering a business topic linked to varying cultural perspectives.

In this respect, it makes sense to conclude that every organization has its own set of beliefs upon which t bases its ethics.

Change is a significant variable in a dynamic corporate world because it focuses on adapting corporate processes, objectives, and strategies likely to cause alteration.

Every change has positive and negative outcome, and the intensity of the outcome determines whether a change is required.

3. Innovation

Innovation focuses on establishing or improving processes, products, or ideas that can help a company do well. Innovation emphasizes the need for businesses to reassess themselves in a competitive and technically advanced market and work towards gaining a competitive edge.

Economically successful businesses and countries have a creative corporate culture in which they commercialize new ideas and reinvent the old ones.

By being innovative, countries bring forth new sectors and push multinational corporations to invest financially in an increasingly volatile economic environment.

Culture is a concept that helps you understand a business or an organization better.

First, a country in which a business exists has a big effect on its culture. Second, beliefs, conventions, and values are significant when studying an organization’s culture. These 3 elements shape people’s habits, as well as how they do things.

5. Globalization

In globalization , businesses and organizations from different countries come together to share opportunities that would have been otherwise impossible.

Globalization has helped to:

• Contribute to the integration of social and economic issues .  
• Enable corporations to capitalize in global marketplaces.
• Allocate global resources to businesses and organizations. 

6. Strategy

Businesses form strategies to foresee the future demands of their stakeholders and to meet their long-term objectives.

It’s through strategic analysis that companies develop a clear framework for examining their existing position, decision-making and resource allocation.

How to Apply IB CUEGIS Concepts in Essay?

The best way to apply CUEGIS concepts is to choose a real-world business to which you can apply the ideas.

IB CUEGIS examination requires you to describe only two of the six concepts in the context of the selected organization, but you can choose an entity that covers more than two ideas. This flexibility allows you to use your information in a way the selected examination question requires.

Consider a company currently going through a substantial period of structural or cultural change, innovation potentials, ethical difficulties, strategic decisions, or globalization challenges. Then, conduct your research for materials to include in your essay and be as elaborate as possible.

How Do I Structure IB CUEGIS Essay?

The structure of the CUEGIS essay includes an introduction, body section, and a conclusion. Below is a brief description for each section.

Introduction

Write the name of the company. Then, mention the nature of the business, the state of the work, and the scale at which they operate. Define relevant terms and state your hypothesis . In the context of the CUEGIS essay, the hypothesis is a single statement that attempts to answer your question.

The introduction should be a paragraph long.

Here’s where you address the business question and share the points you have in mind. Connect your thoughts with relevant examples, link your main idea to one of the concepts, and use 3 keywords relevant to your course and to business to explain the impact on a stakeholder.

The body part of the essay should be 3 to 5 paragraphs long.

The conclusion is where you write about the company’s stakeholders. Use clear words to state and explain their interests, agreements, and conflicts.

Wrap up with a summary of what you’ve written in the body parts of the essay. Mention the results, talk about the success, and end with the failure linked to the concept you’ve addressed.

What’s the Assessment Criteria for CUEGIS Essay?   

The assessment criteria for CUEGIS essay consists of knowledge and conceptual understanding, application, reasoned argument, structure, and individuals and society. Each part is worth 4 points.

• Knowledge and Conceptual Understanding: Demonstrate clear knowledge of two CUEGIS concepts. Use relevant terms, tools, techniques, and theories to address the essay question.
• Application: Use examples relevant to the selected organization and show how it relates to the essay question.
• Reasoned Argument: Explain your answer with substantiated responses. Your answers must not only be coherent but also justified.
• Structure: The essay should have an introduction, a most 5 paragraphs for the body, a conclusion, and a fit-for-purpose paragraph.
• Individuals and Society: Look at different perspective from stakeholders’ point of view in the context of the question in your essay. The essay needs to have reference to individual as well as group stakeholders.

Final Thoughts

Don’t hesitate to get in touch with us if you’re struggling to write the CUEGIS essay. We’ll connect you with a writer who understands these concepts and can write the paper for you.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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How to Write a CUEGIS Essay and Score an A

Students pursuing business management degrees in the Western World often must write at least one CUEGIS essay before graduating. The essay prepares them for various careers in business management, such as business development managers, business analysts, and business advisors.

If you are pursuing a business management degree or any other related degree and have been asked to write a CUEGIS essay but do not know what steps to take, you are in the right place.

This comprehensive guide covers all the information you need to know to write a brilliant CUEGIS essay.

Let's begin.

What is a CUEGIS Essay?

CUEGIS is an abbreviation of the following business elements/concepts: Change, Culture, Ethics, Globalization, Innovation, and Strategy. When you are asked to write a CUEGIS essay on an organization, you must research the organization and focus on one of these business elements/concepts. In this regard, a CUEGIS essay is a business analysis essay.

To write a brilliant CUEGIS essay, you need to research the subject organization, think critically about the CUEGIS concepts, identify one significant CUEGIS business element, and focus your essay on this element. Of course, you must support your position with evidence, for without evidence, you will never get good marks in your college essays.

When you are asked to write a CUEGIS essay, you will either be given an organization to focus on or be asked to choose one in a specific industry. It is easier to write a CUEGIS essay on some organizations than on others simply because some organizations have more information out there than others. For this reason, many business students prefer being allowed to write a CUEGIS essay on an organization of their choice.

The typical CUEGIS essay is 4 pages long (about 1000 words). In virtually all cases, your professor will indicate the minimum word count for your CUEGIS essay in the instructions.

Understanding CUEGIS concepts

The CUEGIS concepts are change, culture, ethics, globalization, innovation, and strategy. You must select one of these business elements to base your work on when you are given a CUEGIS essay assignment.

Change is part of any business; it is inevitable. It is something businesses must accept and embrace. This is because it is inevitable in business leadership, operations, competition, technology, laws, regulations, and the economy. Businesses that embrace change usually survive and thrive. While those that do not often end up collapsing or shutting down.

Suppose you are asked to write a CUEGIS essay on a business and decide to focus on change (after preliminary research). In that case, you will need to research widely and discuss how the business has embraced or responded to change or changes in the past. What strategies did it embrace? Were the strategies successful or not?

For example, suppose you are asked to write a CUEGIS essay on the Kodak Company and opt to focus on change (after preliminary research). In that case, you will need to investigate and discuss how the business has embraced or responded to change or changes in the past.

Do even a bit of research on Kodak. You will quickly discover it did not embrace the change in technology (from film cameras to digital cameras) that was occurring at the turn of the century. Discussing this failure to embrace technological change and how it led to the collapse of the business is precisely what your professor will expect you to do.

Every business has its shared beliefs and values. These shared beliefs and values make up its culture, and this is because they guide employee conduct and behavior. The culture of a business organization is critical because it guides not only the interactions between employees but also those between employees and clients. A good culture can improve job satisfaction and motivation, while bad culture can have the opposite effects.

Suppose you are asked to write a CUEGIS essay on a business and you decide to focus on culture after preliminary research. In that case, you will need to thoroughly research the culture of the business and discuss its effects on the employees and the customers.

For example, get an assignment to write a CUEGIS essay on the PEPSI Company, and you choose to focus on culture after some research. You will have to investigate and discuss Pepsi culture in your essay. The company's employee-first culture (including how it raised wages during peak COVID) and its effects will help you get a good grade on your essay.

Ethics are the moral values that guide organizational and employee conduct and behavior. They are usually captured in a formal ethics code to ensure every employee has a copy to help them make difficult decisions. Businesses that have an ethics code often have better-behaved or more responsible employees.

If asked to write a CUEGIS essay on a business and you opt to focus on business ethics after some research, you will have to do more research to discover and discuss the business' ethical conduct.

For example, suppose you get an essay assignment to write a CUEGIS essay on Coca-Cola and decide to focus on the business's ethics aspect. In that case, you will need to research and discuss the company's ethical conduct. Talking about the company's ethical conduct and its overuse of underground water resources worldwide is exactly what your professor will expect to see.

 4. Globalization

Globalization is about how the world economy is becoming increasingly interconnected through more businesses embracing international trade and operating across national borders. Many big companies in the west have embraced globalization by forming partnerships with companies in the east or transferring a fraction of their manufacturing processes to other countries across the globe.

A typical CUEGIS essay focused on globalization will look at how the business/organization in question has embraced globalization, plus the effects of doing so. For example, a CUEGIS essay focused on globalization at the General Motors Company will look at how the company shifted manufacturing out of the US at the peak of globalization and the effects of this.

5. Innovation

Innovation is the tweaking or refining a business process for increased efficiency or a product for better results. Innovation helps companies to increase revenues, reduce costs, and improve customer satisfaction. Innovations can also help to improve market share or to create a new market.

A CUEGIS essay focused on innovation will examine how the company in question is innovating or using innovation and the effects of doing so. For example, Apple is one of the leading smartphone manufacturers in the world. A CUEGIS essay focused on innovation at the Apple Company will most likely focus on how the company releases a new iPhone every year with improved features and the effects of doing so.

6. Strategy

Strategy is planning. In business, strategy is all about carefully planning to achieve a specific goal (e.g., improving efficiency, and revenue, reducing costs, or improving market share). Companies need strategies to grow and become better.

If you decide to write a CUEGIS essay that focuses on strategy, you should ensure your work looks at the strategic planning of the company in question. For example, the Tesla plan for Q4 2022 was to produce just under 500K vehicles. A CUEGIS essay focused on strategic planning at Tesla in 2022 will then likely mention this, plus the reason and its effects.

Related Blog Article: How to perfect your analytical essay.

How to Write a Brilliant CUEGIS Essay and Score the Best Grade

Now that you know what CUEGIS stands for and how to write a CUEGIS essay focused on any CUEGIS concept, it is time to discover the practical details of writing a CUEGIS essay. If you closely follow the steps below, you should be able to write a brilliant CUEGIS essay.

1. Choose an Organization of Focus

A CUEGIS essay must be specific – it must focus on one organization. Therefore, to write a CUEGIS essay, you must choose an organization to focus the essay on. The organization can be a small business, a corporation, a government business, a nonprofit, or something similar.

Examples of organizations you can focus on in your essay include Walmart, Apple, Pepsi, General Motors, CVS, and the Samaritan's Purse.

2. Investigate the Organization

After choosing an organization, the next thing to do is to research it. Find out as much as you can about the organization to discover what it is and how it operates. Focus on its history, culture, structure, and ethics.

When researching the organization, consider both primary and secondary sources. Primary sources include interviews with employees and official company documents, while secondary sources include academic journals and news. You should use scholarly sources in your essay when supporting the main arguments.

• How to tell that an article is peer-reviewed
• Places to get scholarly resources for free
• Is Encyclopedia Britannica a scholarly source?
• Referencing your essay or research paper

3. Choose A Suitable Topic

Once you have discovered the company as much as possible, you should choose a topic to focus your work on. The topic should be closely related to one of the CUEGIS concepts – change, culture, ethics, globalization, strategy, and innovation.

For example, if upon researching the Apple Company you discover that it is a very innovative company, you should choose a topic related to innovation to focus your work on. Doing this will make your essay very specific, which most college professors like seeing. It will also make your essay a true CUEGIS essay, as innovation is a CUEGIS concept.

4. Gather Information for Your Essay

Upon settling on a topic, gather information for the essay. This will involve identifying specific evidence to use in the essay through further research into both primary and secondary sources. It will also involve identifying fundamental business management theories, techniques, and concepts to discuss, support, or analyze your innovation topic and subtopics.

When gathering information for your essay, try as much as possible to envisage how you plan your work. Write down the plan plus potential subtopics for your essay.

5. Create A Thesis Statement and A Formal Outline

After gathering info for your essay, you should create a thesis statement. The statement should be firm, comprehensive, and very specific. This will make it easy to understand and will make proving it easy.

A thesis statement should be followed by a formal outline detailing what you will include in each paragraph, supporting evidence, and examples. An excellent essay outline is usually the difference between a brilliant CUEGIS essay and an ordinary CUEGIS essay. So, make sure your outline is excellent.

At the very least, the outline should indicate the thesis statement, the main argument of each paragraph plus evidence, and the closing statement.

6. Create the First Draft

When you finish the outline, go straight ahead, and create the first draft. Your goal should be to complete the essay and not create a perfect one. If you approach this step in this manner, you will find the essay easy to write.

While your goal is to complete the essay, remember to make sure you flesh out everything you included in your outline.

7. Revise and Proofread

With the first draft ready, you need to revise and proofread it for it to be ready. Read the first draft thrice to edit and polish everything. The first time you read it, make sure everything makes sense and is grammatically correct. The second time you read it, ensure you have followed all the formatting and style rules expected by your professor for the essay.

The last time you are reading it, do so to ensure it is flawless. Submit your essay only after making sure it is perfect.

CUEGIS Essay Outline

If you are assigned to write a CUEGIS essay, here is a breakdown of what to include to score the best grades effectively.

Introduction

• Begin your introduction paragraph with a compelling hook or attention grabber .
• Introduce the company and provide its background (industry, size, etc.)
• Define the key terms in the questions, including the concepts, theories, and techniques you will use in analyzing the selected organization.
• Include your thesis statement.

First Body Paragraph

• Topic sentence with the point that supports your chosen CUEGIS concept
• Highlight the significant experiences of the organization
• Explain how the organization has implemented the CUEGIS concept
• Explain how they could address this in future
• Link the concept or theory to that experience

Second Body Paragraph

• Repeat the steps in the first body paragraph
• Address the stakeholders
• Explain the conflicts and agreements between the interests of the stakeholders
• Clarify the interests of each stakeholder
• State the result
• Evaluate the failure or success of the organization

As you Exit …

Writing a CUEGIS essay is not easy, yet it is a college task that helps you think critically, develop solutions, and address challenges in real-world settings. You should be certain to follow the fundamental writing conventions to write a memorable and digestible piece.

Despite the challenges that come with writing it, it is something that can be done. Following the above steps can help you create a brilliant CUEGIS essay methodically. You will need to research, synthesize, and present information logically as directed by the prompt. You need to have your insight, voice, and perspective reflected in your writing. It is not a descriptive essay but an analytical type where you give concrete reasons and support arguments with evidence from scholarly resources.

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For many students, composing a top-grade CUEGIS essay can be stressful, given the steps and the rigorousness of the entire writing process. That is where our writers come in.

If you need help writing a CUEGIS essay, we have expert business writers who can help you do that. The essay writers can help you with any part of the writing process or the entire process (planning, researching, and presentation).

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Ultimate Guide to Writing Your College Essay

Tips for writing an effective college essay.

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College Essays

If you grow up to be a professional writer, everything you write will first go through an editor before being published. This is because the process of writing is really a process of re-writing —of rethinking and reexamining your work, usually with the help of someone else. So what does this mean for your student writing? And in particular, what does it mean for very important, but nonprofessional writing like your college essay? Should you ask your parents to look at your essay? Pay for an essay service?

If you are wondering what kind of help you can, and should, get with your personal statement, you've come to the right place! In this article, I'll talk about what kind of writing help is useful, ethical, and even expected for your college admission essay . I'll also point out who would make a good editor, what the differences between editing and proofreading are, what to expect from a good editor, and how to spot and stay away from a bad one.

Table of Contents

What Kind of Help for Your Essay Can You Get?

What's Good Editing?

What should an editor do for you, what kind of editing should you avoid, proofreading, what's good proofreading, what kind of proofreading should you avoid.

What Do Colleges Think Of You Getting Help With Your Essay?

Who Can/Should Help You?

Advice for editors.

Should You Pay Money For Essay Editing?

The Bottom Line

What's next, what kind of help with your essay can you get.

Rather than talking in general terms about "help," let's first clarify the two different ways that someone else can improve your writing . There is editing, which is the more intensive kind of assistance that you can use throughout the whole process. And then there's proofreading, which is the last step of really polishing your final product.

Let me go into some more detail about editing and proofreading, and then explain how good editors and proofreaders can help you."

Editing is helping the author (in this case, you) go from a rough draft to a finished work . Editing is the process of asking questions about what you're saying, how you're saying it, and how you're organizing your ideas. But not all editing is good editing . In fact, it's very easy for an editor to cross the line from supportive to overbearing and over-involved.

Ability to clarify assignments. A good editor is usually a good writer, and certainly has to be a good reader. For example, in this case, a good editor should make sure you understand the actual essay prompt you're supposed to be answering.

Open-endedness. Good editing is all about asking questions about your ideas and work, but without providing answers. It's about letting you stick to your story and message, and doesn't alter your point of view.

Think of an editor as a great travel guide. It can show you the many different places your trip could take you. It should explain any parts of the trip that could derail your trip or confuse the traveler. But it never dictates your path, never forces you to go somewhere you don't want to go, and never ignores your interests so that the trip no longer seems like it's your own. So what should good editors do?

Help Brainstorm Topics

Sometimes it's easier to bounce thoughts off of someone else. This doesn't mean that your editor gets to come up with ideas, but they can certainly respond to the various topic options you've come up with. This way, you're less likely to write about the most boring of your ideas, or to write about something that isn't actually important to you.

If you're wondering how to come up with options for your editor to consider, check out our guide to brainstorming topics for your college essay .

Help Revise Your Drafts

Here, your editor can't upset the delicate balance of not intervening too much or too little. It's tricky, but a great way to think about it is to remember: editing is about asking questions, not giving answers .

Revision questions should point out:

• Places where more detail or more description would help the reader connect with your essay
• Places where structure and logic don't flow, losing the reader's attention
• Places where there aren't transitions between paragraphs, confusing the reader
• Moments where your narrative or the arguments you're making are unclear

But pointing to potential problems is not the same as actually rewriting—editors let authors fix the problems themselves.

Bad editing is usually very heavy-handed editing. Instead of helping you find your best voice and ideas, a bad editor changes your writing into their own vision.

You may be dealing with a bad editor if they:

• Add material (examples, descriptions) that doesn't come from you
• Use a thesaurus to make your college essay sound "more mature"
• Add meaning or insight to the essay that doesn't come from you
• Tell you what to say and how to say it
• Write sentences, phrases, and paragraphs for you
• Change your voice in the essay so it no longer sounds like it was written by a teenager

Colleges can tell the difference between a 17-year-old's writing and a 50-year-old's writing. Not only that, they have access to your SAT or ACT Writing section, so they can compare your essay to something else you wrote. Writing that's a little more polished is great and expected. But a totally different voice and style will raise questions.

Where's the Line Between Helpful Editing and Unethical Over-Editing?

Sometimes it's hard to tell whether your college essay editor is doing the right thing. Here are some guidelines for staying on the ethical side of the line.

• An editor should say that the opening paragraph is kind of boring, and explain what exactly is making it drag. But it's overstepping for an editor to tell you exactly how to change it.
• An editor should point out where your prose is unclear or vague. But it's completely inappropriate for the editor to rewrite that section of your essay.
• An editor should let you know that a section is light on detail or description. But giving you similes and metaphors to beef up that description is a no-go.

Proofreading (also called copy-editing) is checking for errors in the last draft of a written work. It happens at the end of the process and is meant as the final polishing touch. Proofreading is meticulous and detail-oriented, focusing on small corrections. It sands off all the surface rough spots that could alienate the reader.

Because proofreading is usually concerned with making fixes on the word or sentence level, this is the only process where someone else can actually add to or take away things from your essay . This is because what they are adding or taking away tends to be one or two misplaced letters.

Laser focus. Proofreading is all about the tiny details, so the ability to really concentrate on finding small slip-ups is a must.

Excellent grammar and spelling skills. Proofreaders need to dot every "i" and cross every "t." Good proofreaders should correct spelling, punctuation, capitalization, and grammar. They should put foreign words in italics and surround quotations with quotation marks. They should check that you used the correct college's name, and that you adhered to any formatting requirements (name and date at the top of the page, uniform font and size, uniform spacing).

Limited interference. A proofreader needs to make sure that you followed any word limits. But if cuts need to be made to shorten the essay, that's your job and not the proofreader's.

A bad proofreader either tries to turn into an editor, or just lacks the skills and knowledge necessary to do the job.

Some signs that you're working with a bad proofreader are:

• If they suggest making major changes to the final draft of your essay. Proofreading happens when editing is already finished.
• If they aren't particularly good at spelling, or don't know grammar, or aren't detail-oriented enough to find someone else's small mistakes.
• If they start swapping out your words for fancier-sounding synonyms, or changing the voice and sound of your essay in other ways. A proofreader is there to check for errors, not to take the 17-year-old out of your writing.

What Do Colleges Think of Your Getting Help With Your Essay?

Admissions officers agree: light editing and proofreading are good—even required ! But they also want to make sure you're the one doing the work on your essay. They want essays with stories, voice, and themes that come from you. They want to see work that reflects your actual writing ability, and that focuses on what you find important.

On the Importance of Editing

Get feedback. Have a fresh pair of eyes give you some feedback. Don't allow someone else to rewrite your essay, but do take advantage of others' edits and opinions when they seem helpful. ( Bates College )

Read your essay aloud to someone. Reading the essay out loud offers a chance to hear how your essay sounds outside your head. This exercise reveals flaws in the essay's flow, highlights grammatical errors and helps you ensure that you are communicating the exact message you intended. ( Dickinson College )

On the Value of Proofreading

Share your essays with at least one or two people who know you well—such as a parent, teacher, counselor, or friend—and ask for feedback. Remember that you ultimately have control over your essays, and your essays should retain your own voice, but others may be able to catch mistakes that you missed and help suggest areas to cut if you are over the word limit. ( Yale University )

Proofread and then ask someone else to proofread for you. Although we want substance, we also want to be able to see that you can write a paper for our professors and avoid careless mistakes that would drive them crazy. ( Oberlin College )

On Watching Out for Too Much Outside Influence

Limit the number of people who review your essay. Too much input usually means your voice is lost in the writing style. ( Carleton College )

Ask for input (but not too much). Your parents, friends, guidance counselors, coaches, and teachers are great people to bounce ideas off of for your essay. They know how unique and spectacular you are, and they can help you decide how to articulate it. Keep in mind, however, that a 45-year-old lawyer writes quite differently from an 18-year-old student, so if your dad ends up writing the bulk of your essay, we're probably going to notice. ( Vanderbilt University )

Now let's talk about some potential people to approach for your college essay editing and proofreading needs. It's best to start close to home and slowly expand outward. Not only are your family and friends more invested in your success than strangers, but they also have a better handle on your interests and personality. This knowledge is key for judging whether your essay is expressing your true self.

Parents or Close Relatives

Your family may be full of potentially excellent editors! Parents are deeply committed to your well-being, and family members know you and your life well enough to offer details or incidents that can be included in your essay. On the other hand, the rewriting process necessarily involves criticism, which is sometimes hard to hear from someone very close to you.

A parent or close family member is a great choice for an editor if you can answer "yes" to the following questions. Is your parent or close relative a good writer or reader? Do you have a relationship where editing your essay won't create conflict? Are you able to constructively listen to criticism and suggestion from the parent?

One suggestion for defusing face-to-face discussions is to try working on the essay over email. Send your parent a draft, have them write you back some comments, and then you can pick which of their suggestions you want to use and which to discard.

Teachers or Tutors

A humanities teacher that you have a good relationship with is a great choice. I am purposefully saying humanities, and not just English, because teachers of Philosophy, History, Anthropology, and any other classes where you do a lot of writing, are all used to reviewing student work.

Moreover, any teacher or tutor that has been working with you for some time, knows you very well and can vet the essay to make sure it "sounds like you."

If your teacher or tutor has some experience with what college essays are supposed to be like, ask them to be your editor. If not, then ask whether they have time to proofread your final draft.

Guidance or College Counselor at Your School

The best thing about asking your counselor to edit your work is that this is their job. This means that they have a very good sense of what colleges are looking for in an application essay.

At the same time, school counselors tend to have relationships with admissions officers in many colleges, which again gives them insight into what works and which college is focused on what aspect of the application.

Unfortunately, in many schools the guidance counselor tends to be way overextended. If your ratio is 300 students to 1 college counselor, you're unlikely to get that person's undivided attention and focus. It is still useful to ask them for general advice about your potential topics, but don't expect them to be able to stay with your essay from first draft to final version.

Friends, Siblings, or Classmates

Although they most likely don't have much experience with what colleges are hoping to see, your peers are excellent sources for checking that your essay is you .

Friends and siblings are perfect for the read-aloud edit. Read your essay to them so they can listen for words and phrases that are stilted, pompous, or phrases that just don't sound like you.

You can even trade essays and give helpful advice on each other's work.

If your editor hasn't worked with college admissions essays very much, no worries! Any astute and attentive reader can still greatly help with your process. But, as in all things, beginners do better with some preparation.

First, your editor should read our advice about how to write a college essay introduction , how to spot and fix a bad college essay , and get a sense of what other students have written by going through some admissions essays that worked .

Then, as they read your essay, they can work through the following series of questions that will help them to guide you.

Introduction Questions

• Is the first sentence a killer opening line? Why or why not?
• Does the introduction hook the reader? Does it have a colorful, detailed, and interesting narrative? Or does it propose a compelling or surprising idea?
• Can you feel the author's voice in the introduction, or is the tone dry, dull, or overly formal? Show the places where the voice comes through.

Essay Body Questions

• Does the essay have a through-line? Is it built around a central argument, thought, idea, or focus? Can you put this idea into your own words?
• How is the essay organized? By logical progression? Chronologically? Do you feel order when you read it, or are there moments where you are confused or lose the thread of the essay?
• Does the essay have both narratives about the author's life and explanations and insight into what these stories reveal about the author's character, personality, goals, or dreams? If not, which is missing?
• Does the essay flow? Are there smooth transitions/clever links between paragraphs? Between the narrative and moments of insight?

Reader Response Questions

• Does the writer's personality come through? Do we know what the speaker cares about? Do we get a sense of "who he or she is"?
• Where did you feel most connected to the essay? Which parts of the essay gave you a "you are there" sensation by invoking your senses? What moments could you picture in your head well?
• Where are the details and examples vague and not specific enough?
• Did you get an "a-ha!" feeling anywhere in the essay? Is there a moment of insight that connected all the dots for you? Is there a good reveal or "twist" anywhere in the essay?
• What are the strengths of this essay? What needs the most improvement?

Should You Pay Money for Essay Editing?

One alternative to asking someone you know to help you with your college essay is the paid editor route. There are two different ways to pay for essay help: a private essay coach or a less personal editing service , like the many proliferating on the internet.

My advice is to think of these options as a last resort rather than your go-to first choice. I'll first go through the reasons why. Then, if you do decide to go with a paid editor, I'll help you decide between a coach and a service.

When to Consider a Paid Editor

In general, I think hiring someone to work on your essay makes a lot of sense if none of the people I discussed above are a possibility for you.

If you can't ask your parents. For example, if your parents aren't good writers, or if English isn't their first language. Or if you think getting your parents to help is going create unnecessary extra conflict in your relationship with them (applying to college is stressful as it is!)

If you can't ask your teacher or tutor. Maybe you don't have a trusted teacher or tutor that has time to look over your essay with focus. Or, for instance, your favorite humanities teacher has very limited experience with college essays and so won't know what admissions officers want to see.

If you can't ask your guidance counselor. This could be because your guidance counselor is way overwhelmed with other students.

If you can't share your essay with those who know you. It might be that your essay is on a very personal topic that you're unwilling to share with parents, teachers, or peers. Just make sure it doesn't fall into one of the bad-idea topics in our article on bad college essays .

If the cost isn't a consideration. Many of these services are quite expensive, and private coaches even more so. If you have finite resources, I'd say that hiring an SAT or ACT tutor (whether it's PrepScholar or someone else) is better way to spend your money . This is because there's no guarantee that a slightly better essay will sufficiently elevate the rest of your application, but a significantly higher SAT score will definitely raise your applicant profile much more.

Should You Hire an Essay Coach?

On the plus side, essay coaches have read dozens or even hundreds of college essays, so they have experience with the format. Also, because you'll be working closely with a specific person, it's more personal than sending your essay to a service, which will know even less about you.

But, on the minus side, you'll still be bouncing ideas off of someone who doesn't know that much about you . In general, if you can adequately get the help from someone you know, there is no advantage to paying someone to help you.

If you do decide to hire a coach, ask your school counselor, or older students that have used the service for recommendations. If you can't afford the coach's fees, ask whether they can work on a sliding scale —many do. And finally, beware those who guarantee admission to your school of choice—essay coaches don't have any special magic that can back up those promises.

Should You Send Your Essay to a Service?

On the plus side, essay editing services provide a similar product to essay coaches, and they cost significantly less . If you have some assurance that you'll be working with a good editor, the lack of face-to-face interaction won't prevent great results.

On the minus side, however, it can be difficult to gauge the quality of the service before working with them . If they are churning through many application essays without getting to know the students they are helping, you could end up with an over-edited essay that sounds just like everyone else's. In the worst case scenario, an unscrupulous service could send you back a plagiarized essay.

Getting recommendations from friends or a school counselor for reputable services is key to avoiding heavy-handed editing that writes essays for you or does too much to change your essay. Including a badly-edited essay like this in your application could cause problems if there are inconsistencies. For example, in interviews it might be clear you didn't write the essay, or the skill of the essay might not be reflected in your schoolwork and test scores.

Should You Buy an Essay Written by Someone Else?

Let me elaborate. There are super sketchy places on the internet where you can simply buy a pre-written essay. Don't do this!

For one thing, you'll be lying on an official, signed document. All college applications make you sign a statement saying something like this:

I certify that all information submitted in the admission process—including the application, the personal essay, any supplements, and any other supporting materials—is my own work, factually true, and honestly presented... I understand that I may be subject to a range of possible disciplinary actions, including admission revocation, expulsion, or revocation of course credit, grades, and degree, should the information I have certified be false. (From the Common Application )

For another thing, if your academic record doesn't match the essay's quality, the admissions officer will start thinking your whole application is riddled with lies.

Admission officers have full access to your writing portion of the SAT or ACT so that they can compare work that was done in proctored conditions with that done at home. They can tell if these were written by different people. Not only that, but there are now a number of search engines that faculty and admission officers can use to see if an essay contains strings of words that have appeared in other essays—you have no guarantee that the essay you bought wasn't also bought by 50 other students.

• You should get college essay help with both editing and proofreading
• A good editor will ask questions about your idea, logic, and structure, and will point out places where clarity is needed
• A good editor will absolutely not answer these questions, give you their own ideas, or write the essay or parts of the essay for you
• A good proofreader will find typos and check your formatting
• All of them agree that getting light editing and proofreading is necessary
• Parents, teachers, guidance or college counselor, and peers or siblings
• If you can't ask any of those, you can pay for college essay help, but watch out for services or coaches who over-edit you work
• Don't buy a pre-written essay! Colleges can tell, and it'll make your whole application sound false.

Ready to start working on your essay? Check out our explanation of the point of the personal essay and the role it plays on your applications and then explore our step-by-step guide to writing a great college essay .

Using the Common Application for your college applications? We have an excellent guide to the Common App essay prompts and useful advice on how to pick the Common App prompt that's right for you . Wondering how other people tackled these prompts? Then work through our roundup of over 130 real college essay examples published by colleges .

Stressed about whether to take the SAT again before submitting your application? Let us help you decide how many times to take this test . If you choose to go for it, we have the ultimate guide to studying for the SAT to give you the ins and outs of the best ways to study.

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

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