how to write a business ethics case study paper

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Writing a Case Study Analysis

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• Using ethical concepts to analyze case studies
• A Guide to Writing an Ethical Reasoning
• How to Write an Ethics Paper
• How To Write a Case Study Step-by-Step
• How to Write a Case Study

Examples of Ethical Case Studies/Analyses

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Sample Case Analysis

This page shows a sample case analysis for the course  Genomics, Ethics, and Society .

Below is a "model" answer to the whitebark pine case . The case doesn't focus on genomics, but nonetheless, the way the model answer is laid out should help you to see what's being asked for. You should refer back to this model when you are writing up case studies of your own. While undergraduates should find this model useful, it's more like a graduate case study in terms of length and complexity. By a "model" answer, we don't mean that this answer is perfect; and obviously there's much more that could be said. But an answer with this kind of structure, content, and use of resources, would get a strong A.

When you analyse a case study, you're usually considering a complex situation where many different interests and values are at stake. This makes it easy to get tangled up in your answer too: so here's some tips for answering the case study well.

• Write a clear introduction in which you (a) identify what you are going to talk about (b) give some idea of how you are going to structure the paper by setting up "signposts"; and (c) outline what view or policy position you're going to argue for. (Usually case studies ask you to recommend a view, policy or position.) You may be able to say much more than you have room for; if so, be explicit at the beginning about what you're not discussing for space reasons, so the person grading knows you did think about it! 
• Stick to the structure you've outlined.
• In the course of analyzing the case, be sure to explain what values you think are at stake, where appropriate, who the stakeholders are, and why this case is likely to be contested.
• In some cases it may be useful to consider the perspectives of different stakeholders and different ethical theories: for instance, will someone who is worried about violating rights regard the ethical issues differently from someone who is concerned about maximizing overall good (say in terms of human welfare?)
• Where you use terms such as "liberty" "utilitarianism" "wildness" or "rights" make sure that you explain how you are using them as if to someone who is unfamiliar with the terms.
• Make an argument for which approach or approaches you think is/are best in the particular situation being described, and why. However, while doing so you should also explain the difficulties with the view for which you’re arguing, what someone might say who disagreed with the argument, and why their objection is not a good one/there’s a good response to it, etc. If you are really ambivalent about the case, say so and explain why.
• You should reference carefully, both in-text and in the reference section. If you quote or paraphrase anything, or you're dependent on a publication, you must provide an in-text reference. We don't mind what referencing system you use in your references, but your references should be detailed enough for us to find them (ie not just author and title).

Drawing on the whitebark pine case, here's just an example how you might find the ethics assessment process useful:

Ethics Assessment Process and the Whitebark Pine Case

1) seeing the problem.

What are the main ethical issues and conflicts presented in the case?

The case asks us to focus on the selection of rust-resistant strains and the assisted migration of WBP. While the selection of rust resistant strains doesn't raise all the ethical problems that GM does, it still means that there's enhanced human intervention and deliberate action involved in what trees end up existing (which may raise value questions about loss of wildness). Assisted migration raises a number of ethical issues and potential conflicts, primarily (a) the value of protecting a species from extinction (b) the possible ecological disvalues (and values) of deliberately introducing a species into a new area (c) the possible loss of wildness (d) cultural, historical and aesthetic values - could these be preserved? (e) questions about who owns the land where the trees would be moved (property rights, perhaps indigenous peoples, questions of environmental justice) and relevant consultative processes (f) potential effects on sentient animals, especially Clark’s Nutcrackers. From some ethical perspectives there could be "in principle" objections here. For instance, it might be argued that in principle humans shouldn't "interfere" in nature to move things, or that if moving WBP infringes on the rights of indigenous peoples, it is unethical in principle. On the other hand, an ethical approach that focuses on consequences will attempt to weigh and balance the values involved and make a decision based on what is likely to bring about the best outcome overall.

Who are the stakeholders and what are their respective positions? What decisions and/or impacts do they face?

Some of the issues here  involve very general groups of stakeholders: eg those who maintain that all species are valuable, so will want to protect the WBP; those who value the unusual aesthetics of the whitebark pine (these may be hikers and photographers) so may want it to be saved (this will depend on whether the aesthetic value is tied to current geographic location; if it is then moving it won’t save the value). It might be argued that future generations of humans are stakeholders; they would never get to see or enjoy landscapes created by this iconic species. More specific groups of stakeholders include:  biologists doing the research, both those working on genetic selection of the tree and those involved in planning assisted migration – they are likely to be in favor of both actions, and to see it as developing their research and conservation work. There are also likely to be biologists who oppose  all plans for assisted migration, primarily because they are concerned about moved organisms becoming invasive.  All those who generally oppose genetic selection of wild organisms are likely to oppose it in this case. Those who own/live near potential relocation sites have a clear stake in what may happen, though these individuals may be in favor of or opposed to the relocation, depending on the predicted ecological/cultural consequences of moving it and the forms of consultation involved. If sentient non-humans can be stakeholders, Clark’s Nutcrackers should be considered, but it’s difficult to make sense of what the relocation might mean for individual Clark’s Nutcrackers, since the relocation would not occur until the trees were mature enough to have seeds. The nutcrackers then moved will likely be harmed; but either they or their offspring may over time also be benefited. It could be argued by some that species themselves are stakeholders, though that view would be difficult to defend.

2) Empirical Issues

What empirical information is most important for addressing the main ethical questions?

What empirical facts are widely accepted, based on scientific evidence and peer review, about this issue? What empirical issues are contested or uncertain? How good is the information we have? Is it reliable?

Is there other information it would be useful to have? How could we go about obtaining this information? What should we check on or verify? Are there obvious ways of doing this?

There is some reasonably uncontested empirical information: that the WBP is threatened, that climate change means its climate envelope will move (though there is disagreement about the precision of climate models). Research suggests that rust resistant WBP is possible, and there are already strains of WBP in existence that are more resistant than others. The most important empirical information needed in terms of the relocation is: what are the ecological impacts of relocating likely to be? Also needed is empirical information about how people in recipient communities would regard the relocation. This information could be collected, though trial sites would take a long time to become established.

3) Conflicting Values

What values are at stake in the case?

Values at stake include:

• Wildness : (loss of wildness/naturalness in selecting strains; loss of wildness in human-caused relocation; possible loss of wildness in relocation site)
• Aesthetic value : whitebark pine has high aesthetic value
• Cultural/historical value:  the iconic value of the tree as a symbol of the harshness and challenges of the American West
• Justice : Might be a cause of procedural and distributional environmental injustice if transplanted onto indigenous lands without adequate consultation or against their will (or other private lands)
• Species values : If it’s thought that species have moral status, then causing extinction is wrong (and this is human-caused, even if not intentionally). On the other hand, if assisted migration of WBP threatened other species then assisted migration would be problematic for this reason.
• Suffering and welfare:  On many ethical views, suffering is a disvalue. If translocating Clark’s Nutcrackers causes them or individuals of other species suffering, that would be a problem. If translocating WBP provided habitat or food for other species eg individual bears and enhanced their welfare, that would be positive.

Which values have priority for which stakeholders?

Will particular decisions lead to the sacrifice of specific values? Is there any way of avoiding this?

Any decision here is going to involve the loss of wildness, which may be of concern to wilderness defenders – at least, those who value places fee of human influence. This wildness loss can’t be avoided. Any context-related value will be lost too, whatever is decided. It may be possible to avoid justice problems at the relocation site by adequate consultation & respect for local residents’ and indigenous peoples’ concerns and preferences. There may also be ways of minimizing suffering to Clark's nutcrackers, but this is likely to make the operation more expensive.  Not acting to save the WBP will involve loss of its aesthetic value for present and future generations.

4) Moral Imagination

Given the goals and objectives of the decision-makers, are there alternative courses of action that could be taken that fall outside the obvious parameters of this case? Can these be adopted without sacrificing any other goals or objectives?

When there are threats from climate change, organisms have to either adapt where they are or move. WBP additionally faces current problems from rust and beetles. Natural adaptation  in situ  alone is unlikely to happen, and moving the WBP without making it rust-resistant risks the same problems following it to the new location. And it’s unlikely the species will survive in its current locations, even if rust-resistant strains were introduced. So, the remaining alternative option (given that climate change is unlikely to stop) is just to let the tree become extinct and do nothing. This sacrifices species and aesthetic values, but is less ecologically risky in the reception ecosystem, is unlikely to cause new suffering (after all, the animals that lose WBP seeds for food in its current range will lose the seeds even if there is new WBP 600 miles north; and nutcrackers won’t have to be relocated) and avoids any justice concerns at the relocation site.

 5) Moral Justification

Among the available alternatives, which can be reasonably ethically defended?

Of the ethically defensible alternatives, is there one that's clearly the best? 

Both the main options (do nothing; move) can be ethically defended. For particular empirical reasons in this case, “move” may look best. However, judgment about this really depends on which values are prioritized and how precautionary you are.

6) Moral Criteria

Taking each alternative response to the case in turn (may not all be relevant to every case).

NB: In this case, whatever is done, some things are lost. For instance, those who value WBP as important cultural symbols of the American West, in their particular geographical locations, are going to lose this value whatever happens, since they can’t be preserved in their current location

Harm and Benefit :  Does this alternative cause harm? Does it cause less harm than the other alternatives? Does it bring about benefits?

• Do nothing:  Likely extinction of WBP. If species can be harmed, this causes species harm, but this argument is difficult to defend. If future people can be harmed, and if loss of a species can harm them, WBP extinction does harm them.
• Move without rust selection  This risks future harm to trees through WPBR and beetle, even in the new location. It’s possible that if ecosystems/species can be harmed that WBP in the new location could harm them (but there’s also a possibility of benefit). Possible harms to nutcrackers.
• Select and move :  Less risk of harm to trees in future. Small risk of harm to other species/systems from relocation. Also risk of harm to nutcrackers.

Justice : How does this alternative distribute harms and benefits or other natural and social goods? Are those affected meaningfully involved in decision-making?

• Do nothing : The species going extinct may affect some people’s interests, but it’s not really an injustice. It would be difficult to consult about not saving the tree, other than by surveys.
• Move (select or not) : The main location of a possible injustice to people lies in the move to new habitat without consultation or against the will of those who live there or own the land.

Other human values : Does this alternative have significant impacts on privacy, liberty, or other human values?

Moving could impact on property rights.

Environmental values : Does this alternative have significant impact on the non-human world?

All options have significant impacts on the non-human world, either by letting a species go extinct, or by selecting forms resistant to disease/ moving them to a new ecosystem. This is really a case where different environmental values are in conflict AND sometimes the same values are in conflict (eg moving WBP may save one species and threaten others, may protect one aesthetic value while changing another etc)

Ethical theories : What might different ethical theories say about what should be done?

• Consequentialist approaches will sum values; what values count will depend on the approach. Utilitarians, for instance, will sum pleasure net of pain over time; this will include humans and sentient animals. So the impacts gains/losses of values on human happiness will matter; so also impacts on Clark’s nutcrackers and other animals that use WBP for food or habitat.
• Rights theories: Relocation, if not handled appropriately, could violate property rights, or the rights of indigenous peoples to self-determination over their own land. If animals have rights, relocation of Clark’s nutcrackers, if this constituted a serious harm to individual birds, would violate their rights. If rights are regarded as inviolable or virtually inviolable, these hurdles would have to be overcome for the relocation to be ethically permissible. If it could be argued that species have rights (which is doubtful) then the WBP might be argued to have a compensatory “right” to relocation, since humans are in part at least responsible for their being endangered.
• Virtue theory: As this is primarily a policy issue rather than a personal or professional issue, virtue theory is less helpful in thinking about this case.

7) Other Criteria

Practicality : Are specific alternatives really feasible?

All the considered alternatives are at least plausible. The relocation has had trials and is short-term successful (over a couple of years); selected rust resistance is currently being trialed. There may be hurdles to both, but not evident at the moment.

Publicity : How would the public react to different alternatives?

Reactions will be mixed. Some will want to save the species. Others will regard the relocation as unacceptable interference in "nature" or the wild, with potentially bad consequences.

Collegiality : How would one's peers react to different alternatives?

Not so relevant here.

Reversibility : Can a decision made be revisited?

If the tree goes extinct, while de-extinction is perhaps possible, it’s unlikely. If it’s relocated, and proves to be invasive, it’s easy to remove (slow growing, slow to reproductively mature, easy to locate, needs nutcrackers). It seems likely that most of the potential ecological harms of any move could be reversed.

Continue to Sample Case Response

NB: The case study and case analysis here draws on: Palmer, C. & Larson, B. 2014. "Should we move the Whitebark Pine?"  Environmental Values  23: 641-662.

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This material is based upon work supported by the National Science Foundation under Award No. 2055332. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Ethical Business Practices: Case Studies and Lessons Learned

Introduction

Ethical business practices are a cornerstone of any successful company, influencing not only the public perception of a brand but also its long-term profitability. However, understanding what constitutes ethical behavior and how to implement it can be a complex process. This article explores some case studies that shine a light on ethical business practices, offering valuable lessons for businesses in any industry.

Case Study 1: Patagonia’s Commitment to Environmental Ethics

Patagonia, the outdoor clothing and gear company, has long set a standard for environmental responsibility. The company uses eco-friendly materials, promotes recycling of its products, and actively engages in various environmental causes.

Lessons Learned

• Transparency : Patagonia is vocal about its ethical practices and even provides information on the environmental impact of individual products.
• Consistency: Ethics are not an “add-on” for Patagonia; they are integrated into the very fabric of the company’s operations, from sourcing to production to marketing.
• Engagement: The company doesn’t just focus on its practices; it encourages consumers to get involved in the causes it supports.

Case Study 2: Salesforce and Equal Pay

Salesforce, the cloud-based software company, took a stand on the gender pay gap issue. They conducted an internal audit and found that there was indeed a significant wage disparity between male and female employees for similar roles. To address this, Salesforce spent over $6 million to balance the scales.

• Self-Audit: It’s crucial for companies to actively review their practices. What you don’t know can indeed hurt you, and ignorance is not an excuse.
• Taking Responsibility: Rather than sweeping the issue under the rug, Salesforce openly acknowledged the problem and took immediate corrective action.
• Long-Term Benefits: Fair treatment boosts employee morale and productivity, leading to long-term profitability.

Case Study 3: Starbucks and Racial Sensitivity Training

In 2018, Starbucks faced a public relations crisis when two Black men were wrongfully arrested at one of their Philadelphia stores. Instead of issuing just a public apology, Starbucks closed down 8,000 of its stores for an afternoon to conduct racial sensitivity training.

Lessons   Learned

• Immediate Action : Swift and meaningful action is critical in showing commitment to ethical behavior.
• Education: Sometimes, the problem is a lack of awareness. Investing in employee education can avoid repeated instances of unethical behavior.
• Public Accountability: Starbucks made their training materials available to the public, showing a level of transparency and accountability that helped regain public trust.

Why Ethics Matter

Ethical business practices are not just morally correct; they have a direct impact on a company’s bottom line. Customers today are more informed and more sensitive to ethical considerations. They often make purchasing decisions based on a company’s ethical standing, and word-of-mouth (or the digital equivalent) travels fast.

The case studies above show that ethical business practices should be a top priority for companies of all sizes and industries. These are not isolated examples but are representative of a broader trend in consumer expectations and regulatory frameworks. The lessons gleaned from these cases—transparency, consistency, engagement, self-audit, taking responsibility, and education—are universally applicable and offer a robust roadmap for any business seeking to bolster its ethical standing.

By implementing ethical business practices sincerely and not as a marketing gimmick, companies not only stand to improve their public image but also set themselves up for long-term success, characterized by a loyal customer base and a motivated, satisfied workforce.

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Business Ethics Journal Review

Edited by alexei marcoux & chris macdonald — issn 2326-7526.

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Student’s Guide to Writing Critical Essays in Business Ethics (and beyond)

Here is some advice for writing critical essays, in business ethics but also in other fields. There is of course much more to say on the topic, but this is a start.

Writing your own critical essay:

What kinds of criticisms should you offer in your essay? There are a nearly infinite number of errors or problems that you might spot in an essay or book that you want to critique. Here are a few common ones to look for, to get you started:

• Point out one or more logical fallacies. Did the author present a false dilemma , for example? Or an argument from ignorance ? Has the author presented a false analogy or a hasty generalization ?
• Critique the scope of the author’s claim. For example, does the author claim that his or her conclusion applies to all cases, rather than just to the small number of cases he or she has actually argued for?
• Point out unjustified assumptions. Has the author made questionable assumptions about some matter of fact, without providing evidence? Alternatively, has the author assumed that readers share some questionable ethical starting point, perhaps a belief in a particular debatable principle?
• Point out internal contradictions. Does the author say two things that, perhaps subtly, contradict each other?
• Point out undesirable implications / consequences. Does the author’s position imply, perhaps accidentally, some further conclusion that the author (or audience) is unlikely to want to accept, upon reflection?

In general, a good critical essay should:

• Describe and explain in neutral terms the article or book being critiqued. Before you start offering criticism, you should demonstrate that you understand the point of view you are critiquing.
• Be modest. Your goal should be to offer some insight, rather than to win a debate. Rather than to “show that Smith is wrong” or “prove that Sen’s view is incorrect,” you should set your aims on some more reasonable goal, such as “casting doubt” on the view you are critiquing, or “suggesting reason why so-and-so should modify her view.”
• Be fair. Sometimes this is referred to as the “principle of charity.” It has nothing to do with donating money. Rather, it is about giving the other side what you owe them, namely a fair reading. Your goal is not to make the author whose work you are criticizing sound dumb. Rather, the goal is to make her sound smart, but then to make yourself sound smart, too, but showing how her view could be improved.
• Be well structured . Professors love structure. Remember: a critical essay is not just a bunch of ideas; it is an orderly attempt to convince someone (in most cases, your professor) of a particular point of view. Your ideas will only have real punch if you put them in a suitable structure. That’s not all that hard. For example, make sure your opening paragraph acts as a roadmap for what follows — telling the reader where you’re going and how you propose to get there. Make sure each paragraph in the body of your essay has a main point (a point connected to the goal of your essay!) and that its point is clearly explained.
• Stick to two or maybe three main arguments . “The three main problems with Jones’s argument are x, y, and z.”
• Be clear. That means not just that your essay should be clearly structured, but also that each sentence should be clear. Proof-reading is important: get someone with good writing skills to proof-read your essay for you. If you can’t do that before your deadline, you can proof-read your essay yourself by reading it out loud. We’re serious. It is much easier to spot errors in your own writing if you read out loud.

A few more tips:

• Cite your sources carefully. Use whichever citation method your professor says to use. If in doubt, use one of the established methods (such as APA or Chicago ). But whatever you do, make sure to give credit to the people whose ideas you use, if you want to avoid being charged with plagiarism.
• Use what you’ve learned in class. Your professor would love nothing more than to know that you’ve been paying attention. So try to make use of some of the concepts discussed in class, or in your course textbook.
• Don’t try to sound like an author. Just say what you want to say. Trying to sound like an author just leads people to use big words they don’t understand and to write complex sentences that overshoot their grammatical skills. Just write it more or less the way you would say it out loud, in short, clear sentences.
• Follow instructions. Failing to follow instructions is easily the most common way students screw up when writing critical essays. Read the assignment instructions through carefully — twice! — and then if anything is unclear, ask your professor for clarification.

Looking for essay topics? Check out Business Ethics Highlights .

See also: The Concise Encyclopedia of Business Ethics

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3 comments on “student’s guide to writing critical essays in business ethics (and beyond)”.

This is a useful resource – thanks Chris

“Shack”

Arthur Shacklock (Griffith University Queensland, Australia)

I’m currently a student at Arizona Christian University taking a Business Ethics course. I’m in the midst of completing an assignment that requires me to post on an open blog forum. It was very difficult for me to find something interesting and that pertained to my class. Then I stumbled across your blog then more specifically, this article. The purpose of this specific assignment is to share my individual and collective experiences derived from collaborative learning and expressed through the narrative, as “actionable knowledge.” Actionable knowledge reflects the learning capability of individuals and organizations to connect elements including; social, political, economic, technological.

Knowing how to write critical essays in Business Ethics is an important element of success. I enjoyed reading through these helpful tips. This is useful information that will help in college and beyond.

Supporting evidence is an important part of writing a sound paper. Like you mentioned in the blog, it can’t be based on bias or ignorance. Rather, backed up by factual evidence to help support your claim. I love the general key points as well. Describe and explain, be modest, be fair, be well structured, and be clear. I am very familiar with these key elements as we have spoken on them in class. They are very important components of business ethics. We’ve learned things about leading in the business world, Capitalism, Socialism, and Communism, Business advertising, and more. In the essay I write in this course, I will refer back to this blog.

Like any other course, it is important to cite your sources like you’ve mentioned above as well as use information that we’ve learned in class. Sound like yourself and speak from your own understanding. The last tip was to follow instructions WHICH IS THE KEY TO SUCCESS! It’s all in the fine print. Read until you understand and ask questions if you don’t.

Good luck with your studies, Deon!

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• 2.3 Using ethical concepts to analyze case studies

Ethical case analysis is a common exercise for identifying and reasoning about ethical challenges in complex situations. Analyzing ethical case studies with your mentors, colleagues, and peer students also provides opportunities for each participant to articulate her own ethical values and to seek ethical consensus within the group. The Rock Ethics Institute provides a 12-step approach for analyzing ethical case studies. This step-by-step framework includes:

1. State the nature of the ethical issue you’ve initially spotted 2. List the relevant facts 3. Identify stakeholders 4. Clarify the underlying values 5. Consider consequences 6. Identify relevant rights/duties 7. Reflect on which virtues apply 8. Consider relevant relationships 9. Develop a list of potential responses 10. Use moral imagination to consider each option based on the above considerations 11. Choose the best option 12. Consider what could be done in the future to prevent the problem

Application of the 12 steps to an ethics scenario is illustrated in a series of instructional videos .

For those of you who are familiar with engineering design, could you identify the parallel between this ethical reasoning framework and the engineering design process? When we rephrase the 12 steps using the language of design, we might see that both emphasize an iterative process for identifying and solving open-ended challenges (see Figure 4).

Figure 4 A Design-Based Framework for Ethics Case Analysis.

As big data technologies become widely adopted by business and governmental sectors, we find ourselves often confronted by the following question: To what extent can we trust computer algorithms to make ethical decisions for us? Another way to ask this question is: Do algorithms have ethical agency? Ethical agency is the ability to act responsibly according to one’s ethical judgment of right and wrong (MacIntyre, 1999; van der Velden, 2009). For example, adult human beings have ethical agency because they have a sense of what is ethically right. That is, we accept that adults make intentional choices to act ethically or not, and they can be held accountable for their actions. Admittedly, machines (and computers) can be programmed to do things we consider ethically right. For example, we can program an electrical system to turn off the lights when the sensors detect no people in a room. In this case, it is the programmer, not the electrical system, that decides avoiding energy waste is ethically right. The human programmer is able to fully grasp the meanings of and connections between “no people in a room,” “turning off the lights,” and “avoiding energy waste.” However, in the case of big data analysis, the human actors (e.g., authors of the algorithms) may have less grasping of the entire situation because 1) they do not interact directly with the data (the algorithms do so), and 2) they might be working on a tiny proportion of a vast network of interrelated algorithms (Ananny, 2016). Faced with enormously complex systems and incomplete information, the human actors (e.g., researchers and programmers) involved in big data analysis sometimes have to delegate the power of making ethical decisions to algorithms. Yet algorithms are not fully capable of making sense of the patterns they recognize or the impact of their recommendations. Or we can say that algorithms have at the best “partial ethical agency.” The following case study highlights the challenges of letting algorithms with partial ethical agency to make important decisions on behalf of humans.

Identifying potential terrorists with algorithms?

In early 2016, counter-terrorism officials from the federal government met with leaders of giant tech companies in the Silicon Valley to discuss strategies for identifying and preventing terrorism on social networks. Among the proposals was a suggestion for the tech companies to develop a security algorithm that will detect, measure, and flag “radicalization” from social network posts. The federal officials who proposed this algorithm also cited the example of the Facebook suicide prevention mechanisms, which allows Facebook users to report suicidal content to the company.

You could also listen to a discussion about this proposal at WNYC .

Questions for Case Analysis

• What are ethically sound responses to the federal officials’ proposal? Use the 12-step approach or the Design-Based Framework to analyze this case.
• Which of the four ethical concepts (integrity, rights, impact, and epistemic norms) introduced in the above section are applicable to this case?

Unit 1: Planning for Data

• 1.1 Definitions of data
• 1.2 The ecosystem of data: multiple actors and stakeholders
• 2.1 The research process and relevant actors
• 2.2 Relevant ethical concepts
• 2.4 Overall strategies for ethical data management
• Summary and references

McCombs School of Business

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Videos Concepts Unwrapped View All 36 short illustrated videos explain behavioral ethics concepts and basic ethics principles. Concepts Unwrapped: Sports Edition View All 10 short videos introduce athletes to behavioral ethics concepts. Ethics Defined (Glossary) View All 58 animated videos - 1 to 2 minutes each - define key ethics terms and concepts. Ethics in Focus View All One-of-a-kind videos highlight the ethical aspects of current and historical subjects. Giving Voice To Values View All Eight short videos present the 7 principles of values-driven leadership from Gentile's Giving Voice to Values. In It To Win View All A documentary and six short videos reveal the behavioral ethics biases in super-lobbyist Jack Abramoff's story. Scandals Illustrated View All 30 videos - one minute each - introduce newsworthy scandals with ethical insights and case studies. Video Series

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Case Studies

More than 70 cases pair ethics concepts with real world situations. From journalism, performing arts, and scientific research to sports, law, and business, these case studies explore current and historic ethical dilemmas, their motivating biases, and their consequences. Each case includes discussion questions, related videos, and a bibliography.

A Million Little Pieces

James Frey’s popular memoir stirred controversy and media attention after it was revealed to contain numerous exaggerations and fabrications.

Abramoff: Lobbying Congress

Super-lobbyist Abramoff was caught in a scheme to lobby against his own clients. Was a corrupt individual or a corrupt system – or both – to blame?

Apple Suppliers & Labor Practices

Is tech company Apple, Inc. ethically obligated to oversee the questionable working conditions of other companies further down their supply chain?

Approaching the Presidency: Roosevelt & Taft

Some presidents view their responsibilities in strictly legal terms, others according to duty. Roosevelt and Taft took two extreme approaches.

Appropriating “Hope”

Fairey’s portrait of Barack Obama raised debate over the extent to which an artist can use and modify another’s artistic work, yet still call it one’s own.

Arctic Offshore Drilling

Competing groups frame the debate over oil drilling off Alaska’s coast in varying ways depending on their environmental and economic interests.

Banning Burkas: Freedom or Discrimination?

The French law banning women from wearing burkas in public sparked debate about discrimination and freedom of religion.

Birthing Vaccine Skepticism

Wakefield published an article riddled with inaccuracies and conflicts of interest that created significant vaccine hesitancy regarding the MMR vaccine.

Blurred Lines of Copyright

Marvin Gaye’s Estate won a lawsuit against Robin Thicke and Pharrell Williams for the hit song “Blurred Lines,” which had a similar feel to one of his songs.

Bullfighting: Art or Not?

Bullfighting has been a prominent cultural and artistic event for centuries, but in recent decades it has faced increasing criticism for animal rights’ abuse.

Buying Green: Consumer Behavior

Do purchasing green products, such as organic foods and electric cars, give consumers the moral license to indulge in unethical behavior?

Cadavers in Car Safety Research

Engineers at Heidelberg University insist that the use of human cadavers in car safety research is ethical because their research can save lives.

Cardinals’ Computer Hacking

St. Louis Cardinals scouting director Chris Correa hacked into the Houston Astros’ webmail system, leading to legal repercussions and a lifetime ban from MLB.

Cheating: Atlanta’s School Scandal

Teachers and administrators at Parks Middle School adjust struggling students’ test scores in an effort to save their school from closure.

Cheating: Sign-Stealing in MLB

The Houston Astros’ sign-stealing scheme rocked the baseball world, leading to a game-changing MLB investigation and fallout.

Cheating: UNC’s Academic Fraud

UNC’s academic fraud scandal uncovered an 18-year scheme of unchecked coursework and fraudulent classes that enabled student-athletes to play sports.

Cheney v. U.S. District Court

A controversial case focuses on Justice Scalia’s personal friendship with Vice President Cheney and the possible conflict of interest it poses to the case.

Christina Fallin: “Appropriate Culturation?”

After Fallin posted a picture of herself wearing a Plain’s headdress on social media, uproar emerged over cultural appropriation and Fallin’s intentions.

Climate Change & the Paris Deal

While climate change poses many abstract problems, the actions (or inactions) of today’s populations will have tangible effects on future generations.

Cover-Up on Campus

While the Baylor University football team was winning on the field, university officials failed to take action when allegations of sexual assault by student athletes emerged.

Covering Female Athletes

Sports Illustrated stirs controversy when their cover photo of an Olympic skier seems to focus more on her physical appearance than her athletic abilities.

Covering Yourself? Journalists and the Bowl Championship

Can news outlets covering the Bowl Championship Series fairly report sports news if their own polls were used to create the news?

Cyber Harassment

After a student defames a middle school teacher on social media, the teacher confronts the student in class and posts a video of the confrontation online.

Defending Freedom of Tweets?

Running back Rashard Mendenhall receives backlash from fans after criticizing the celebration of the assassination of Osama Bin Laden in a tweet.

Dennis Kozlowski: Living Large

Dennis Kozlowski was an effective leader for Tyco in his first few years as CEO, but eventually faced criminal charges over his use of company assets.

Digital Downloads

File-sharing program Napster sparked debate over the legal and ethical dimensions of downloading unauthorized copies of copyrighted music.

Dr. V’s Magical Putter

Journalist Caleb Hannan outed Dr. V as a trans woman, sparking debate over the ethics of Hannan’s reporting, as well its role in Dr. V’s suicide.

East Germany’s Doping Machine

From 1968 to the late 1980s, East Germany (GDR) doped some 9,000 athletes to gain success in international athletic competitions despite being aware of the unfortunate side effects.

Ebola & American Intervention

Did the dispatch of U.S. military units to Liberia to aid in humanitarian relief during the Ebola epidemic help or hinder the process?

Edward Snowden: Traitor or Hero?

Was Edward Snowden’s release of confidential government documents ethically justifiable?

Ethical Pitfalls in Action

Why do good people do bad things? Behavioral ethics is the science of moral decision-making, which explores why and how people make the ethical (and unethical) decisions that they do.

Ethical Use of Home DNA Testing

The rising popularity of at-home DNA testing kits raises questions about privacy and consumer rights.

Flying the Confederate Flag

A heated debate ensues over whether or not the Confederate flag should be removed from the South Carolina State House grounds.

Freedom of Speech on Campus

In the wake of racially motivated offenses, student protests sparked debate over the roles of free speech, deliberation, and tolerance on campus.

Freedom vs. Duty in Clinical Social Work

What should social workers do when their personal values come in conflict with the clients they are meant to serve?

Full Disclosure: Manipulating Donors

When an intern witnesses a donor making a large gift to a non-profit organization under misleading circumstances, she struggles with what to do.

Gaming the System: The VA Scandal

The Veterans Administration’s incentives were meant to spur more efficient and productive healthcare, but not all administrators complied as intended.

German Police Battalion 101

During the Holocaust, ordinary Germans became willing killers even though they could have opted out from murdering their Jewish neighbors.

Head Injuries & American Football

Many studies have linked traumatic brain injuries and related conditions to American football, creating controversy around the safety of the sport.

Head Injuries & the NFL

American football is a rough and dangerous game and its impact on the players’ brain health has sparked a hotly contested debate.

Healthcare Obligations: Personal vs. Institutional

A medical doctor must make a difficult decision when informing patients of the effectiveness of flu shots while upholding institutional recommendations.

High Stakes Testing

In the wake of the No Child Left Behind Act, parents, teachers, and school administrators take different positions on how to assess student achievement.

In-FUR-mercials: Advertising & Adoption

When the Lied Animal Shelter faces a spike in animal intake, an advertising agency uses its moral imagination to increase pet adoptions.

Krogh & the Watergate Scandal

Egil Krogh was a young lawyer working for the Nixon Administration whose ethics faded from view when asked to play a part in the Watergate break-in.

Limbaugh on Drug Addiction

Radio talk show host Rush Limbaugh argued that drug abuse was a choice, not a disease. He later became addicted to painkillers.

U.S. Olympic swimmer Ryan Lochte’s “over-exaggeration” of an incident at the 2016 Rio Olympics led to very real consequences.

Meet Me at Starbucks

Two black men were arrested after an employee called the police on them, prompting Starbucks to implement “racial-bias” training across all its stores.

Myanmar Amber

Buying amber could potentially fund an ethnic civil war, but refraining allows collectors to acquire important specimens that could be used for research.

Negotiating Bankruptcy

Bankruptcy lawyer Gellene successfully represented a mining company during a major reorganization, but failed to disclose potential conflicts of interest.

Pao & Gender Bias

Ellen Pao stirred debate in the venture capital and tech industries when she filed a lawsuit against her employer on grounds of gender discrimination.

Pardoning Nixon

One month after Richard Nixon resigned from the presidency, Gerald Ford made the controversial decision to issue Nixon a full pardon.

Patient Autonomy & Informed Consent

Nursing staff and family members struggle with informed consent when taking care of a patient who has been deemed legally incompetent.

Prenatal Diagnosis & Parental Choice

Debate has emerged over the ethics of prenatal diagnosis and reproductive freedom in instances where testing has revealed genetic abnormalities.

Reporting on Robin Williams

After Robin Williams took his own life, news media covered the story in great detail, leading many to argue that such reporting violated the family’s privacy.

Responding to Child Migration

An influx of children migrants posed logistical and ethical dilemmas for U.S. authorities while intensifying ongoing debate about immigration.

Retracting Research: The Case of Chandok v. Klessig

A researcher makes the difficult decision to retract a published, peer-reviewed article after the original research results cannot be reproduced.

Sacking Social Media in College Sports

In the wake of questionable social media use by college athletes, the head coach at University of South Carolina bans his players from using Twitter.

Selling Enron

Following the deregulation of electricity markets in California, private energy company Enron profited greatly, but at a dire cost.

Snyder v. Phelps

Freedom of speech was put on trial in a case involving the Westboro Baptist Church and their protesting at the funeral of U.S. Marine Matthew Snyder.

Something Fishy at the Paralympics

Rampant cheating has plagued the Paralympics over the years, compromising the credibility and sportsmanship of Paralympian athletes.

Sports Blogs: The Wild West of Sports Journalism?

Deadspin pays an anonymous source for information related to NFL star Brett Favre, sparking debate over the ethics of “checkbook journalism.”

Stangl & the Holocaust

Franz Stangl was the most effective Nazi administrator in Poland, killing nearly one million Jews at Treblinka, but he claimed he was simply following orders.

Teaching Blackface: A Lesson on Stereotypes

A teacher was put on leave for showing a blackface video during a lesson on racial segregation, sparking discussion over how to teach about stereotypes.

The Astros’ Sign-Stealing Scandal

The Houston Astros rode a wave of success, culminating in a World Series win, but it all came crashing down when their sign-stealing scheme was revealed.

The Central Park Five

Despite the indisputable and overwhelming evidence of the innocence of the Central Park Five, some involved in the case refuse to believe it.

The CIA Leak

Legal and political fallout follows from the leak of classified information that led to the identification of CIA agent Valerie Plame.

The Collapse of Barings Bank

When faced with growing losses, investment banker Nick Leeson took big risks in an attempt to get out from under the losses. He lost.

The Costco Model

How can companies promote positive treatment of employees and benefit from leading with the best practices? Costco offers a model.

The FBI & Apple Security vs. Privacy

How can tech companies and government organizations strike a balance between maintaining national security and protecting user privacy?

The Miss Saigon Controversy

When a white actor was cast for the half-French, half-Vietnamese character in the Broadway production of Miss Saigon , debate ensued.

The Sandusky Scandal

Following the conviction of assistant coach Jerry Sandusky for sexual abuse, debate continues on how much university officials and head coach Joe Paterno knew of the crimes.

The Varsity Blues Scandal

A college admissions prep advisor told wealthy parents that while there were front doors into universities and back doors, he had created a side door that was worth exploring.

Providing radiation therapy to cancer patients, Therac-25 had malfunctions that resulted in 6 deaths. Who is accountable when technology causes harm?

Welfare Reform

The Welfare Reform Act changed how welfare operated, intensifying debate over the government’s role in supporting the poor through direct aid.

Wells Fargo and Moral Emotions

In a settlement with regulators, Wells Fargo Bank admitted that it had created as many as two million accounts for customers without their permission.

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A Template for Technology Ethics Case Studies

• Markkula Center for Applied Ethics
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• Technology Ethics

This template provides the basics for writing ethics case studies in technology (though with some modification it could be used in other fields as well).

There’s an old saying that “Circumstances make the case.” Because of this, an ethics case study template can only hope to capture most of the important details of a case (and not too many extraneous ones to confuse the analysis).

Cases are also used for different goals; as such, their framing and length will vary in order to highlight key ethical issues or different learning objectives.

Still, a case is a story—and every story answers a number of the following questions: “When?” “Where?” “What?” “Who?” “Which?” “How?” and “Why?” By aligning these basic categories of questions with typically ethically relevant concepts such as agency, motive, equity, etc., we can approximate a framework that will work for many cases.

Below are some questions that can guide the drafting of case studies.

“When” questions seek to address the ethically relevant temporal context of a case. Some “when” questions that might be worth answering include:

• When this case occurred, was the timing intentional? Had the actions at issue been planned for a long time, or were they realized quickly, spontaneously, haphazardly?
• Does this case concern the distant past, recent past, present, near future, or remote future? If it is sufficiently distant, how might we be limited from understanding or engaging with the case? How different was the context of this time, and is that morally significant?
• In the relevant timeframe, were/are people aware of the existence of issues and dilemmas of the type reflected in the case?
• In the relevant timeframe, were/are there resources available to enable better decisions?
• Did the decision-makers in the case have sufficient time to consider their options or was judgment rushed? What could have been done to allow more time?
• Do the case’s history and temporality affect the ethical analysis?

“Where” questions seek to address the ethically relevant location of a case, as well as related concerns such as jurisdiction. Some “where” questions that might be worth answering include:

• Were the decision-makers local or distant? Did/does that proximity (or lack thereof) affect decision-making, and, if so, how?
• What is ethically relevant about the location of this case? Consider this culturally, geographically, politically, religiously, racially, sexually, ethnically, hierarchically, in terms of normative expectations and/or specific buildings or areas of particular import (e.g. a hospital, school, or battleground). Relatedly: what does “location” mean for online products? Is it the location where they are developed? The locations in which they have impact?
• In this place, were/are there resources available to enable better decisions?
• In what jurisdiction did the case take place? Was/is jurisdiction in dispute? Was/is this jurisdiction respected? Was/is it legitimate?
• How hard is it to get to this place? Does its isolation or proximity affect the moral assessment of this case?
• Does location affect the ethical analysis of this case? Can this awareness of location help us make better choices in the future?

“What” questions seek to determine additional ethically relevant facts and data of the case. Some “what” questions that might be worth answering include:

• What happened?
• What were the involved parties aiming to accomplish? What did they in fact accomplish?
• Did conflicts of interest bias judgment, or give the appearance of biasing judgment?
• Did those involved freely agree to participate?
• What rules and laws are/were relevant in this case? Were those rules ethical?
• What virtues and vices were/are involved here?
• Did this case harm or put at risk human life, health, freedom, and/or other goods?
• Did this case harm or put at risk property, money, or other valuable goods?
• Did the case involve technology with capacity for dual use?
• Was any information in this case distorted, concealed, or “spun”?
• What goods and bads in this case (or multiple conflicting goods/multiple conflicting bads) must be weighed against each other? How could the goods that are down-weighted still be respected?
• Could justice be attained in this case? If so, in what way?
• Does this case look different from the outside than it does to insiders? How should that be addressed?
• Does this case involve any professions with ethical codes (or ones that ought to have ethical codes)? If so, were the codes adequate to the situation? Were they followed? Enforced?
• Can this case be clearly bounded, or is it strongly networked with other related cases?
• What processes could have been/could be implemented to improve the case’s outcomes?

 “Who” questions seek to determine the ethically relevant participants and their relationship to the case, including their level of agency. Some “who” questions that might be worth answering include:

• Who were/are the people making decisions in this case, and why were/are they the decision-makers?
• Who had/has the legitimate authority to make decisions in the case? (Is this case complicated by the ways in which power flows through social structures?)
• Who were/are the stakeholders implicated? Who initiated the actions—i.e., who is the moral agent? Who was subjected to these actions?
• Who followed or disobeyed someone else’s orders or rules?
• Who is responsible, and in what ways? (Note those who deserve accolades as well as opprobrium.) Who should be thanked and appreciated? Who should be punished?
• Whose perspectives were or should have been sought out, understood, and taken into account? Should some perspectives be/have been discounted and if so, why?
• What organizations are involved in this case, and does their organizational status affect the case?
• What non-human living things were implicated in the case, such as animals or the environment?
• Who could have stepped in to help this case attain a better outcome?
• Who should be responsible for setting this case right?
• Who should learn the lessons of this case? Who should record those lessons? Who should teach those lessons?

“Which” questions seek to highlight key ethically relevant details and options in the case. Insufficient exploration can results in bad decisions . Some “which” questions that might be worth answering include:

• Which among all the details are key to the ethical analysis? Which details are important but missing? Which details ultimately “make” the case?
• How many actionable options are/were available? Was there an effort to avoid the worst but not to achieve the best?
• Did some considerations clarify or obscure the good and bad in this case?
• Which of the lessons that can be learned from this case are the most important? In which contexts should those lessons be taught, and who should teach and learn them?

“How” questions help determine how a situation arose. They seek causal relationships and probe how the past led to the current situation. Some “how” questions that might be worth answering include:

• How did this case come about? What might be ethically relevant there?
• Were the circumstances of this case created intentionally, unintentionally, or as a side-effect or other choices?
• Did past decisions result in this case occurring? If so, how?
• How is perspective relevant to this case?
• How is bias involved in this case? Bias can include everything from racism, sexism, and discrimination of all sorts, to algorithmic bias diverting people towards time-sucking activities, internet radicalization, and more.
• How are equality and inequality involved in this case? Are there imbalances of power between the stakeholders in this case, and, if so, how is that power dynamic relevant to the case? How can this imbalance of power be taken into account in a way that promotes fairness?
• How are diversity and inclusion involved in this case?

“Why” questions focus on the goals that agents were pursuing which lead to a particular outcome. Some “why” questions that might be worth answering include:

• Why did the parties act the way they did? What are/were their stated reasons (if they’ve stated any)?
• What goals and purposes were involved in the actions in this case?
• Why is this case significant? What does this case reveal about human goals, purposes, and end-seeking behavior?

A Note on Case Discussion Questions : Cases are often followed by discussion questions. These play a key role in helping participants focus on particular issues or objectives. At the same time, they should be broad enough to allow for exploration and analysis beyond what the case’s author might have foreseen.

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What Are Business Ethics & Why Are They Important?

• 27 Jul 2023

From artificial intelligence to facial recognition technology, organizations face an increasing number of ethical dilemmas. While innovation can aid business growth, it can also create opportunities for potential abuse.

“The long-term impacts of a new technology—both positive and negative—may not become apparent until years after it’s introduced,” says Harvard Business School Professor Nien-hê Hsieh in the online course Leadership, Ethics, and Corporate Accountability . “For example, the impact of social media on children and teenagers didn’t become evident until we watched it play out over time.”

If you’re a current or prospective leader concerned about navigating difficult situations, here's an overview of business ethics, why they're important, and how to ensure ethical behavior in your organization.

Access your free e-book today.

What Are Business Ethics?

Business ethics are principles that guide decision-making . As a leader, you’ll face many challenges in the workplace because of different interpretations of what's ethical. Situations often require navigating the “gray area,” where it’s unclear what’s right and wrong.

When making decisions, your experiences, opinions, and perspectives can influence what you believe to be ethical, making it vital to:

• Be transparent.
• Invite feedback.
• Consider impacts on employees, stakeholders, and society.
• Reflect on past experiences to learn what you could have done better.

“The way to think about ethics, in my view, is: What are the externalities that your business creates, both positive and negative?” says Harvard Business School Professor Vikram Gandhi in Leadership, Ethics, and Corporate Accountability . “And, therefore, how do you actually increase the positive element of externalities? And how do you decrease the negative?”

Related: Why Managers Should Involve Their Team in the Decision-Making Process

Ethical Responsibilities to Society

Promoting ethical conduct can benefit both your company and society long term.

“I'm a strong believer that a long-term focus is what creates long-term value,” Gandhi says in Leadership, Ethics, and Corporate Accountability . “So you should get shareholders in your company that have that same perspective.”

Prioritizing the triple bottom line is an effective way for your business to fulfill its environmental responsibilities and create long-term value. It focuses on three factors:

• Profit: The financial return your company generates for shareholders
• People: How your company affects customers, employees, and stakeholders
• Planet: Your company’s impact on the planet and environment

Check out the video below to learn more about the triple bottom line, and subscribe to our YouTube channel for more explainer content!

Ethical and corporate social responsibility (CSR) considerations can go a long way toward creating value, especially since an increasing number of customers, employees, and investors expect organizations to prioritize CSR. According to the Conscious Consumer Spending Index , 67 percent of customers prefer buying from socially responsible companies.

To prevent costly employee turnover and satisfy customers, strive to fulfill your ethical responsibilities to society.

Ethical Responsibilities to Customers

As a leader, you must ensure you don’t mislead your customers. Doing so can backfire, negatively impacting your organization’s credibility and profits.

Actions to avoid include:

• Greenwashing : Taking advantage of customers’ CSR preferences by claiming your business practices are sustainable when they aren't.
• False advertising : Making unverified or untrue claims in advertisements or promotional material.
• Making false promises : Lying to make a sale.

These unethical practices can result in multi-million dollar lawsuits, as well as highly dissatisfied customers.

Ethical Responsibilities to Employees

You also have ethical responsibilities to your employees—from the beginning to the end of their employment.

One area of business ethics that receives a lot of attention is employee termination. According to Leadership, Ethics, and Corporate Accountability , letting an employee go requires an individualized approach that ensures fairness.

Not only can wrongful termination cost your company upwards of $100,000 in legal expenses , it can also negatively impact other employees’ morale and how they perceive your leadership.

Ethical business practices have additional benefits, such as attracting and retaining talented employees willing to take a pay cut to work for a socially responsible company. Approximately 40 percent of millennials say they would switch jobs to work for a company that emphasizes sustainability.

Ultimately, it's critical to do your best to treat employees fairly.

“Fairness is not only an ethical response to power asymmetries in the work environment,” Hsieh says in the course. “Fairness—and having a successful organizational culture–can benefit the organization economically and legally.”

Why Are Business Ethics Important?

Failure to understand and apply business ethics can result in moral disengagement .

“Moral disengagement refers to ways in which we convince ourselves that what we’re doing is not wrong,” Hsieh says in Leadership, Ethics, and Corporate Accountability . “It can upset the balance of judgment—causing us to prioritize our personal commitments over shared beliefs, rules, and principles—or it can skew our logic to make unethical behaviors appear less harmful or not wrong.”

Moral disengagement can also lead to questionable decisions, such as insider trading .

“In the U.S., insider trading is defined in common, federal, and state laws regulating the opportunity for insiders to benefit from material, non-public information, or MNPI,” Hsieh explains.

This type of unethical behavior can carry severe legal consequences and negatively impact your company's bottom line.

“If you create a certain amount of harm to a society, your customers, or employees over a period of time, that’s going to have a negative impact on your economic value,” Gandhi says in the course.

This is reflected in over half of the top 10 largest bankruptcies between 1980 and 2013 that resulted from unethical behavior. As a business leader, strive to make ethical decisions and fulfill your responsibilities to stakeholders.

How to Implement Business Ethics

To become a more ethical leader, it's crucial to have a balanced, long-term focus.

“It's very important to balance the fact that, even if you're focused on the long term, you have to perform in the short term as well and have a very clear, articulated strategy around that,” Gandhi says in Leadership, Ethics, and Corporate Accountability .

Making ethical decisions requires reflective leadership.

“Reflecting on complex, gray-area decisions is a key part of what it means to be human, as well as an effective leader,” Hsieh says. “You have agency. You must choose how to act. And with that agency comes responsibility.”

Related: Why Are Ethics Important in Engineering?

Hsieh advises asking the following questions:

• Are you using the “greater good” to justify unethical behavior?
• Are you downplaying your actions to feel better?

“Asking these and similar questions at regular intervals can help you notice when you or others may be approaching the line between making a tough but ethical call and justifying problematic actions,” Hsieh says.

Become a More Ethical Leader

Learning from past successes and mistakes can enable you to improve your ethical decision-making.

“As a leader, when trying to determine what to do, it can be helpful to start by simply asking in any given situation, ‘What can we do?’ and ‘What would be wrong to do?’” Hsieh says.

Many times, the answers come from experience.

Gain insights from others’ ethical decisions, too. One way to do so is by taking an online course, such as Leadership, Ethics, and Corporate Accountability , which includes case studies that immerse you in real-world business situations, as well as a reflective leadership model to inform your decision-making.

Ready to become a better leader? Enroll in Leadership, Ethics, and Corporate Accountability —one of our online leadership and management courses —and download our free e-book on how to be a more effective leader.

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3 Key Tips to Writing a Great Ethics Case Study

Table of Contents

Writing an ethics case study is one of the most effective ways to explore an ethical dilemma or research any topic. Studying real-life scenarios and their circumstances might help you understand what went wrong and how to avoid similar problems. Read on if you’re ready to learn about writing an honest and informative ethics case study.

What Is an Ethics Case Study?

An ethics case study analyzes a specific ethical dilemma or situation that presents a moral conflict . Ethics case studies demonstrate how moral concepts apply in real life and how to make ethical decisions. A good ethics case study includes extensive research, numerous views, and an emphasis on the ethical implications of each possible action. It must include enough information about the circumstance and the people involved to let readers understand the intricacy of the issue. In an ethics case study, it’s essential to remain impartial and present all sides of the argument without bias. This case study style encourages critical thinking and meditation on complicated ethical dilemmas rather than persuasion. A well-written ethics case study might make us question our ideals as we meet ethical issues in our personal and professional lives.

Why Write an Ethics Case Study?

Ethics case studies help people understand how moral ideas apply in real life and make good decisions. These case studies help readers grasp complex ethical issues by researching, considering various views , and evaluating the ethical consequences of potential actions. Ethics case studies encourage critical thinking and reflection on complex ethical dilemmas by remaining impartial and presenting all sides of an argument without bias. These case studies enable readers to explore their values and views when facing ethical issues in their personal and professional lives. Ultimately, an ethics case study is a powerful way to help others navigate the complexities of ethical decision-making. Writers can aid their readers in making morally sound decisions by thoroughly understanding the situations and people involved. Doing so may create a more just and equitable world that respects honesty, integrity, and human dignity.

How to Write an Ethics Case Study in Steps

Ethics is a complex and subjective topic, making it challenging to navigate ethical dilemmas. Writing an ethics case study is one way to help people understand the intricacies of ethical decision-making. When writing one, it’s essential to remain impartial and present all sides of the argument without bias. This approach encourages critical thinking and reflection on complex ethical issues.

1. Select an Ethical Issue

Begin by selecting a specific ethical issue that you want to explore in depth. You can recall ethical issues from memory, society, a book, a movie, or a similar experience.

2. Gather Relevant Information

Once you have gathered all relevant information and analyzed the situation thoroughly, it’s time to write your case study. Include details about their backgrounds, motivations, and values. It’s essential to consider the impact on everyone involved, including any potential stakeholders affected by the outcome.

3. Writing Format

The format should include an introduction, background information, an analysis of the issue, alternative solutions, recommendations, and a conclusion.  Remember to remain objective throughout the process and avoid inserting personal biases or opinions.

In conclusion, writing an ethics case study can be a challenging but rewarding task. It allows you to explore complex ethical dilemmas and develop critical thinking skills. However, it is essential to remember that the output must comply with specific rules to communicate your ideas effectively. This means using clear and concise language and avoiding jargon or technical terms whenever possible. Furthermore, when writing an ethics case study, it is essential to remember your target reader.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to Write an Ethics Paper or Essay With Tips and Examples

• 15 May 2024
• 12 min read

An ethics essay is one type of essays that students write to present their ideas about what is good or bad, right or wrong, white or black, and approved or prohibited in terms of various theories, approaches, techniques, practices, actions, behaviors, responsibilities, morals, results, obligations, virtues, and others, developing essential writing skills. When writing an ethics paper, students should understand that such an essay differs from other assignments in that it focuses on elaborating on issues with ethical or moral implications in philosophy. Basically, this elaboration entails writers arguing for a stand on an ethical or moral issue. Moreover, when writing an ethics essay, students should follow a basic essay structure: introduction-body-conclusion. In each of these sections, learners should capture critical elements, such as a thesis statement in the introduction part, topic sentences in body paragraphs, and a thesis restatement in the conclusion part. Hence, students need to learn how to write a good ethics paper or essay to demonstrate their knowledge of philosophy by using ethical and moral sides of an issue.

General Aspects of Writing an Ethics Paper or Essay

Academic writing is a broad discipline that exposes students to critical skills, including interpretation, explanation, reflection, and analysis of many essay topics. Basically, essay writing is one of the academic exercises that enable students to build these skills. In particular, one of the essay types that students write is a research paper on ethics. When writing ethics essays in philosophy, students address issues related to morality, such as aspects of right and wrong or good and bad. Then, such concepts of ethics and morals underlie the importance of the right behaviors. In various settings, such as workplaces, humans establish codes of ethics and conduct to guide behavior. Therefore, when writing an ethics paper, a student’s focus is on how humans embrace or disregard good morals in society.

1. Defining Features or Characteristics of an Ethics Paper or Essay

Like all other types of papers , an ethics essay has features that define it as an academic text. To some extent, these features influence an essay structure of a paper. For example, the first feature is proof of the importance of a topic. In this case, students show this importance by constructing essay topics as challenging issues facing society, hence talking about it. Then, the second characteristic is a thesis statement that learners in philosophy formulate to shed light on a topic. Further on, the third feature is arguments that support a thesis, and the fourth characteristic is possible counterarguments. Moreover, the fifth feature is a rebuttal, where writers insist on the strengths of their arguments while acknowledging the counterarguments. In turn, the sixth characteristic is a sum-up of an ethics paper. Here, authors emphasize a thesis statement by justifying the arguments in its favor that they provide in a written document.

2. How Does an Ethics Paper Differ From Other Essays

There are many types of essays that students write under a discipline of philosophy. Basically, each essay type has unique characteristics that distinguish it from other papers. For an ethics essay, these characteristics include addressing an ethical issue, using an ethical lens to make arguments regarding a controversial matter, or explaining an ethical dilemma. Ideally, this type of paper focuses on elaborating on ethics and morality. In contrast, a narrative essay focuses on telling the writer’s story, while an informative essay focuses on educating the audience concerning a topic. Moreover, while some papers, like narrative or college application essays, utilize the first-person language, an ethics essay takes a formal approach to a third-person language.

3. How to Know if Students Need to Write an Ethics Paper or Essay

Generally, before students write some types of papers, they first consider the department or tutor’s requirements. Basically, these requirements can provide direct instructions, including a research topic, an essay outline, or a grading rubric. In this case, the latter helps students to understand the basic expectations of educational departments or tutors. Therefore, when students do not get direct instructions about their ethics topics, they can always know what type of essay they need to write by reading grading essay rubric requirements. For ethics papers, such prompts require students to take a stand on an issue of profound ethical or moral implications, such as fraud. In turn, key elements that tell students that they need to write an ethics paper or essay include providing an ethical argument, elaborating on an ethical dilemma, or expounding on ethical and legal implications.

4. How Do Students Know if They Need to Write an Ethics Paper by Looking at an Essay Topic

Students consider the instructions given by departments or tutors when writing essays. Basically, these instructions provide directions on essay topics that students should address when writing their papers. When writing an ethics paper, students can know that they need to write this type of essay by looking at the department or tutor’s topic. Moreover, this ethics topic may require learners to provide ethical arguments concerning a matter, elaborate on an ethical dilemma, or state whether an issue is ethical or legal. Hence, a central message of a topic should require students to address an issue via an ethical or moral lens.

5. The Meaning of an Ethical Argument, Ethical Dilemma, and Ethical v. Legal Implications

Key elements that define an ethics paper include ethical arguments, ethical dilemmas, and ethical and legal implications. For example, the term “ethical arguments” refers to a concept of taking a stand on an issue with ethical and moral implications and defending it. In this case, writers make ethical arguments to support their perspectives on an issue raising ethical or moral questions, such as fraud. Then, the term “ethical dilemma” refers to a situation that individuals find themselves whenever they face an issue raising ethical or moral questions, such as bribery. Also, authors are torn between two options, with one option having severe ethical or moral implications. In turn, the term “ethical versus legal implications” refers to a situation where a writer has to decide whether an issue, such as bribery, needs ethical or legal redress.

20 Examples of Ethics Topics for Writing Essays and Research Papers

• Ethical Dimensions of Artificial Intelligence: Concerns and Potential Solutions .
• The Ethics and Legality of Child Adoption.
• The Pros and Cons of Taking Vitamin Supplements.
• Plastic Surgery and the Pursuit of Beauty.
• Human Cloning: Is it Ethical?
• Death Penalty: Key Pros and Cons.
• Abortion as an Intervention Against Teen Pregnancy.
• Is Voting a Moral or Legal Duty.
• Does Driving an Electric Car Indicate Responsible Citizenship?
• Social Media Use and Privacy.
• Should Schools Enact Anti-Bullying Policies?
• Does Social Media Use Enhance or Undermine Socialization?
• Combating Music Piracy: Should Governments Get Involved?
• Organic Foods versus Processed Foods: Which is Healthier?
• Global Warming and the Extinction of Animal and Plant Species
• Should Politics and Church Separate?
• Is It Justified to Bribe to Avoid a Legal Penalty?
• Should Nurses Be Allowed to Assist Terminally Ill Patients to End Their Lives?
• Corporate Fraud: Who Should Take Responsibility?
• Is Corporate Social Responsibility a Humanitarian or Commercial Concept?

Writing Outline and Structure of an Ethics Paper or Essay

Like any other essay, an ethics paper follows a structure that underscores its outline. Basically, this structure comprises three sections: introduction, body, and conclusion. When writing these sections, students must ensure they address all the essential defining features stated previously in their ethics essays or papers. When doing so, writers should confirm that the introduction and conclusion sections take 10 percent of the total word count of an ethics paper or essay, while the body, which is the main text, should be 80 percent. Hence, an essay outline of an ethics paper should look as below:

I. Introduction

A. Hook sentence. B. Background information on an ethical dilemma. C. Writer’s claim – a thesis statement.

II. Body Paragraphs

A. Argument

• state a position of an argument;
• support this position with evidence;
• explain how this evidence is right toward this argument and evidence;
• conclude why this argument is valid.

B. Counterargument

• provide a counterargument to a position in the first body paragraph;
• include evidence that supports this counterargument, being opposite to an argument in the previous section;
• explain how this counterargument and evidence in this paragraph are correct by using an opposite perspective;
• finish why this counterargument is valid for this case.

C. Rebuttal

• define the weaknesses of a counterargument;
• cover credible evidence that supports such weaknesses;
• write how these weaknesses make a counterargument irrelevant;
• end with a statement that explains why a counterargument is not valid compared to an argument.

III. Conclusion

A. Restate a thesis. B. Sum up on the argument, counterargument, and rebuttal. C. State a final claim.

Explaining Each Section for Writing an Ethics Paper or Essay

When writing the introduction section, authors of an ethics paper should be brief and concise. Here, students should inform the audience about the purpose of writing by accurately expounding on an ethical issue that they intend to address. In essence, this aspect means highlighting their stand concerning an issue. Moreover, formulating a thesis statement helps to accomplish this goal. In this case, writers frame their minds and structure their ethics papers via the use of arguments that defend their stand on an issue of profound ethical or moral implications. Notably, when writing the introduction part, which signals the start of an ethical paper or essay, learners should begin with a hook to grab the readers’ attention. In turn, this sentence can be a popular misconception or a question that writers intend to answer when writing an ethics paper or essay.

II. Body Section

When writing the body of an ethics paper or essay, students should use a thesis statement as a reference point. In other words, they should use a thesis statement to come up with several ideas or arguments in defense of their stand on the ethical or moral issue identified in the introduction part. Basically, rules of academic writing dictate that students should begin each body paragraph with a topic sentence, whose purpose is to introduce a claim or idea that they intend to elaborate on in the section. Then, it is advisable that, when writing the body section, learners should use different paragraphs to separate arguments logically. Also, students should follow a sandwich rule when writing every body paragraph of an ethics paper or essay. In turn, such a paragraph structure means providing a claim, supporting it with evidence, explaining its relevance to the paper’s thesis, and ending with a transition sentence to be connected with the next paragraph logically.

The conclusion part is the last section of an ethics paper. In particular, an ethics essay should capture several themes in this section. Firstly, writers should restate a thesis statement. Secondly, they should summarize the main points made in body paragraphs. Also, this aspect means summarizing the writer’s arguments for their stands towards an issue with ethical or moral implications. In turn, authors should reiterate the paper’s topic and state why it was essential to address an ethical or moral issue. Besides, students need to avoid providing new information in this section.

Example of an Ethics Paper

Topic – Euthanasia: Is It Ethical?

I. Introduction Sample of an Ethics Paper

Terminal illness is a condition of profound pain and suffering for those affected, including the patients and their families. Today, some scientists support euthanasia, the aspect of assisting terminally ill patients in ending their lives. While health professionals should do everything to help their patients to avoid suffering, assisting them in ending their lives is unethical and immoral.

II. Examples of Body Paragraphs in an Ethics Paper

Life is a sacred thing, and no human being has any justification for ending it, regardless of whose it is. For example, the premise of a debate about euthanasia, which refers to assisted suicide, is the prevalence of terminal illnesses that subject individuals to a life of pain, suffering, and dependence. Without any hope of recovery, some individuals have opted to end their lives with the help of their loved ones or health professionals. While there is every reason to empathize with these individuals’ fate, there is no basis for supporting their desire to end their lives. In turn, the sanctity of life does not allow human beings to end life, no matter the circumstances.

If there seems to be no hope of recovery, ending life is counterproductive in an age of significant scientific and technological advancements. Basically, scientists are working round the clock to find cures for incurable diseases that have proven to be a threat to humanity. For example, today, smallpox is no longer a threat because a cure is found (Persson, 2010). Therefore, the fact that there may be no cure for a disease today does not mean that there will not be a cure tomorrow. Naturally, human beings rely on hope to overcome moments of darkness, such as a terminal illness diagnosis. Nonetheless, it is the effort of the scientific community that has always brought hope to humanity. In this light, there is no ethical or moral justification for euthanasia.

Euthanasia is not only a solution to terminal illness but also a sign of hopelessness and despair. When patients take the root of assisted suicide, it means that they give up on looking for alternatives in dealing with a problem. In this case, the fact that a terminal illness does not have a cure does not imply that it cannot be managed. Moreover, individuals who love a terminally ill person, such as family members and friends, hope to spend more time with them before an inevitable time happens. As such, terminally ill patients should use their families and health professionals to live longer. In essence, this aspect reflects true humanity – standing firm and determining amid of insurmountable odds. On that truth alone, euthanasia is an idea that deserves no thought or attention.

III. Conclusion Sample of an Ethics Paper

There is nothing more devastating than a terminal illness diagnosis. Basically, such news punctures the hope of many individuals, families, and communities. Nonetheless, patients should not lose hope and despair to the point of wanting to end their lives because of being diagnosed with a terminal illness. Because life is sacred and there is always a higher probability of medical breakthroughs in an age of scientific and technological advancement, euthanasia is an unethical and immoral solution to a terminal illness.

Persson, S. (2010). Smallpox, syphilis, and salvation: Medical breakthroughs that changed the world . East Gosford, New South Wales: Exisle Publishing.

Summing Up How to Write a Good Ethics Paper or Essay

Essay writing is an essential academic exercise that enables students to develop writing skills. When writing an ethics paper or essay, students focus on taking a stand on an issue with ethical or moral implications. In this case, writers create a thesis statement that expresses their perspective on a moral issue, which can be an ethical dilemma. In the main text, authors provide arguments that defend their thesis statements. Hence, when writing an ethics paper or essay, students should master the following tips:

• develop the introduction-body-conclusion outline;
• introduce a topic briefly and concisely in the introduction section;
• develop a thesis statement;
• Use separate body paragraphs to introduce and defend arguments;
• Ensure to provide a counterargument and a rebuttal;
• Restate a thesis statement in the conclusion section, including a summary of the main points (arguments that defend the paper’s thesis).

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Business Ethics: Cases Analysis and Solutions Case Study

In this case, the girl was faced with a professional dilemma, which was to break the rules set by the supervisor, but in favor of improving performance. The most significant factors for the decision are the supervisor’s prohibition on personal communication, the need for the girl to learn a new program, and the remaining free time at the end of the work day. A girl’s decision to violate the supervisor’s instructions may, at worst, affect the girl, who will be reprimanded. The boss would like the software not to be used for personal purposes, and the girl would like to learn all of the shading nuances as quickly as possible. The options in this situation include: consciously breaking the rule, risking her career, enlisting the help of colleagues, as well as learning the software on her own. The first and last options would be a loss of time or reputation, so the most appropriate scenario is to ask more experienced people in the office for help.

Sophia’s case raises the problem of using her job benefits for personal gain. Significant to the solution are the fact that her son needs to print documents, the lack of a tracking system in the program, and the fact that her son brought his own paper. In the worst case, the use of the printer will cause it to wear out more or the girl’s deed may be noticed. The woman would like to be able to print personal documents so that it goes unnoticed and does not have any negative consequences. Options include not using a working printer, using it with management permission, and secretly printing papers (Moriarty, 2021). The second scenario is the best; the girl should ask her supervisor and use the equipment with his permission.

Nora’s problem is to take advantage of access to information at work through personal connections. Nora’s friend’s intention to get the job and the girl’s knowledge of all the interview questions are significant for the decision. In the worst-case scenario, the arrangement between Alice and Norv is found out at the firm. The girl would like to help her friend, but without facing the consequences of this action. Options for action include handing over all the information she has to Nora and refusing her friend. Moreover, it is possible to pass on only a portion of the information that would leave Alice needing to prove herself to HR and make the interview useful to the companyz; the latter option is the most sensible

Andres is faced with a choice between sharing information about her colleague, causing her trouble, or not telling the supervisor anything. Significant to the decision is the fact that Andres heard the conversation and the reason why the girl plans to abuse the program. In the worst-case scenario for Andrea, the supervisor learns both about the abuse and that the former knew about the abuse. The man would like to avoid having to deceive the supervisor and, in doing so, not to set the girl up. Options include the employee completely covering up the violation, telling the supervisor about the latter, and confirming the rumors without revealing names. Andres should confirm the supervisor’s concern by not naming the employee.

Max’s ethical problem is to make a decision about the abuse of authority. The facts of this situation are that the company gives the computers to the school every year, that no records are kept of the equipment being written off, and the son’s urgent need for a computer. In the worst-case scenario, Max’s bosses will find out about his actions and fine or fire him. Max would like to make the least effort to provide his child with the technology he needs to learn. Options for behavior include abuse of authority and theft of the computer, buying it with personal money. Moreover, it is possible to make an agreement with his superiors to buy back the equipment at a discount; the last scenario is the most rational.

Moriarty, J. (2021). Business Ethics . Routledge.

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IvyPanda . 2024. "Business Ethics: Cases Analysis and Solutions." April 25, 2024. https://ivypanda.com/essays/business-ethics-cases-analysis-and-solutions/.

1. IvyPanda . "Business Ethics: Cases Analysis and Solutions." April 25, 2024. https://ivypanda.com/essays/business-ethics-cases-analysis-and-solutions/.

Bibliography

IvyPanda . "Business Ethics: Cases Analysis and Solutions." April 25, 2024. https://ivypanda.com/essays/business-ethics-cases-analysis-and-solutions/.

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How to Write a Case-Based Essay

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Writing about a case is very different from talking about it. This chapter describes how to organize and write a logical, economical, and convincing case essay.

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Organizing Your Social Sciences Research Assignments

• Annotated Bibliography
• Analyzing a Scholarly Journal Article
• Group Presentations
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• Types of Structured Group Activities
• Group Project Survival Skills
• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Reflective Paper
• Writing a Research Proposal
• Generative AI and Writing
• Acknowledgments

A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate  key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.

Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.

How to Approach Writing a Case Study Research Paper

General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.

However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:

• The case represents an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls.
• The case provides important insight or illuminate a previously hidden problem? In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
• The case challenges and offers a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in current practice. A case study analysis may offer an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to explore whether this approach offers new ways of understanding the research problem. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.
• The case provides an opportunity to pursue action leading to the resolution of a problem? Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.
• The case offers a new direction in future research? A case study can be used as a tool for an exploratory investigation that highlights the need for further research about the problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important!], you discover that little research exists showing the ways in which women contribute to promoting water conservation in rural communities of east central Africa. A case study of how women contribute to saving water in a rural village of Uganda can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community. This example of a case study could also point to the need for scholars to build new theoretical frameworks around the topic [e.g., applying feminist theories of work and family to the issue of water conservation].

Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.

Structure and Writing Style

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.

In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.

I.  Introduction

As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:

• What is being studied? Describe the research problem and describe the subject of analysis [the case] you have chosen to address the problem. Explain how they are linked and what elements of the case will help to expand knowledge and understanding about the problem.
• Why is this topic important to investigate? Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem.
• What did we know about this topic before I did this study? Provide background that helps lead the reader into the more in-depth literature review to follow. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the problem. Describe why your case will be useful. If no prior case studies have been used to address the research problem, explain why you have selected this subject of analysis.
• How will this study advance new knowledge or new ways of understanding? Explain why your case study will be suitable in helping to expand knowledge and understanding about the research problem.

Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

II.  Literature Review

The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and  enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:

• Place relevant works in the context of their contribution to understanding the case study being investigated . This would involve summarizing studies that have used a similar subject of analysis to investigate the research problem. If there is literature using the same or a very similar case to study, you need to explain why duplicating past research is important [e.g., conditions have changed; prior studies were conducted long ago, etc.].
• Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable . Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.
• Identify new ways to interpret prior research using the case study . If applicable, review any research that has examined the research problem using a different research design. Explain how your use of a case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.
• Resolve conflicts amongst seemingly contradictory previous studies . This refers to synthesizing any literature that points to unresolved issues of concern about the research problem and describing how the subject of analysis that forms the case study can help resolve these existing contradictions.
• Point the way in fulfilling a need for additional research . Your review should examine any literature that lays a foundation for understanding why your case study design and the subject of analysis around which you have designed your study may reveal a new way of approaching the research problem or offer a perspective that points to the need for additional research.
• Expose any gaps that exist in the literature that the case study could help to fill . Summarize any literature that not only shows how your subject of analysis contributes to understanding the research problem, but how your case contributes to a new way of understanding the problem that prior research has failed to do.
• Locate your own research within the context of existing literature [very important!] . Collectively, your literature review should always place your case study within the larger domain of prior research about the problem. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in relation to explaining the relevance of the case in addressing the research problem.

III.  Method

In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.

If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.

If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].

If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].

If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.

NOTE:   The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.

IV.  Discussion

The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:

Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.

Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.

Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.

Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.

Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .

Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.

V.  Conclusion

As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.

The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.

Consider the following points to help ensure your conclusion is appropriate:

• If the argument or purpose of your paper is complex, you may need to summarize these points for your reader.
• If prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the conclusion of your paper to describe your main points and explain their significance.
• Move from a detailed to a general level of consideration of the case study's findings that returns the topic to the context provided by the introduction or within a new context that emerges from your case study findings.

Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.

Problems to Avoid

Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.

Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.

Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.

Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009;  Kratochwill,  Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education .  Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.

Writing Tip

At Least Five Misconceptions about Case Study Research

Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:

Misunderstanding 1 :  General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 :  One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 :  The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 :  The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 :  It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].

While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.

Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.

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40 Case: Business communication ethics

Case authors: Jerred Flynn, James Hills, and Ravneel Prasad

This case/scenario is licensed under a Creative Commons Attribution (CC-BY) 4.0 International license.

Activity Guidelines

Suggested course level

Lower level undergraduate course

Activity purpose

• Students will complete a case relating to conflict management

Materials required

Activity instructions

Enron was a multibillion-dollar energy company who, through dishonest accounting practices, was able to hide their losses till the point where their next major merger fell through. They did this with shell companies that they would off load their losses to, to make their own financials look pristine. At the point of the failed merger, they filed for bankruptcy as their liabilities were too much for them to stay afloat. This resulted in tens of thousands of people to lose millions, both in pensions and shares of the company they could not sell.

Questions before the case

1) Is it alright to exaggerate anything when submitting official documents? Be it a resume, timesheet, or something else.

2) Back when all of this happened, the incentivization for people who came forward with information (whistleblowers) was almost non-existent. Should there be incentives beyond the social recognition of “doing the right thing” for whistleblowers?

3) If you are a manager, is it ever right to bend the truth so that you and those under you can keep your jobs or tell the truth and possibly lose them?

Revenue Recognition: Why Doing Something Different Isn’t Always Better.

In the case of Enron, they, like most of their competition, had a system of “historical cost” principles they had to follow when they booked their revenue. Basically, they bought the natural gas they sold at a given price, and when they sold it at whatever price they could get for it, they took the costs off and reported that as profit. This was how it worked in any given year to account for fluctuations in the selling price; they had to wait until they sold the gas before they could record revenues.

However, their executives lobbied for, and got, the permission from the SEC to change the way they reported their revenues. Instead of following the “historical cost” model, they switched to a “mark-to-market” model, which allowed them to record the profits on their contracts before the contracts were fulfilled. This led to several concerning outcomes. They were booking hypothetical profits as actual profits before they had sold their natural gas, based on forecasts of what the market would do. But they were booking this profit on contracts that had 20 years to fulfil, in some cases. The first concern is what they would do if they couldn’t continue signing these contracts, and revenues dropped off. The second is what would happen if they wound up having to sell the gas at lower prices than forecasted.

In short, they switched from a system of recognizing revenue after the transaction happened to a system where they recognized revenue at some value which they thought they would get for it at some time in the future. By using this “fair-value” system, it became a system that was almost entirely dependent on manager forecasting, which is almost impossible for managers to accurately calculate and even closer to impossible for anyone else to check (Benston, 2003).

Insider Trading: Making Sure the Boss Gets His…Money, That Is

Alongside the issues Enron was beginning to face from their CEO’s resignation for “personal reasons,” both internal and external sources began to realize that there were issues with the accounting processes at Enron (Healy, 2003). An Enron VP began to raise concerns about the issues with some of the reporting happening, and as such, got both internal and external auditors involved. The external auditors, Arthur Andersen LLP, had their lawyer contact Enron to “remind” them that the official action to take with old documentation was to shred it. All of this eventually led to October 2001.

On October 16, 2001, Enron filed their quarterly earnings statements. When they did this, it came to light that they had incurred their first (recognized) loss in four years. Also included in this figure is the write-down, or loss of income, of more than $1 billion. Finally, one of their subsidiaries which they were using to hide debt was terminated before Enron would be called on to exercise 58 million share options, which caused Enron to have to clear another $1.2 billion dollars from their balance sheet (Thomas, 2002). At this point, the Securities and Exchange Commission began to get involved. However, this isn’t where the insider trading began.

At this point, many of the Enron employees had been compelled to use their company pensions to buy Enron stock. More importantly, many of them had wanted to: the company was doing phenomenally well up to this point, and they saw opportunities for massive returns. However, on October 17, the day after the damning earnings statements, the company announced that their pension plan administrators had changed. This meant, by law, that no trading could happen with Enron’s pension plan assets for 30 days (Healy). So, in the wake of the most terrible earnings statement Enron had released, the employees had their pensions frozen and were unable to do anything about it. The worst aspect of this, however, was that the executives were still free to exercise their stock options and sell the stocks in the open market: this ban on trading only meaningfully affected the rank-and-file employees.

So, not only did Enron’s employees wind up by losing their jobs when Enron filed for bankruptcy in December 2001, they also wound up by losing their entire pension as well (Healy).

There were no good outcomes to the Enron saga; millions of investors lost billions of dollars, the employees wound up unemployed with their life savings wiped out, many of the executives spent years in jail, and two major corporate entities wound up bankrupted. But the conclusions to be learned are quite simple: in the absence of truthful, good faith communication, it doesn’t matter how good you engineer yourself to look. If you lie, cheat, falsify, you will wind up losing everything in the end.

With this information discuss with your group how Enron’s exaggeration of their financials and other unethical dealings led to their bankruptcy. Also discuss the questions posed at the beginning of the case, and if any of your perspectives have changed after reading this case.

Benston, G., Bromwich, M., & Litan, R. E. (2003). Following the money : The Enron failure and the state of corporate disclosure. Retrieved from https://ebookcentral.proquest.com

Healy, Paul and Krishna Palepu (2003). The Fall of Enron, Journal of Economic Perspectives, Vol. 17, No. 2. Retrieved from http://www-personal.umich.edu/~kathrynd/JEP.FallofEnron.pdf

Thomas, C. William (2002). The Rise and Fall of Enron, Journal of Accountancy. Retrieved from https://www.journalofaccountancy.com/issues/2002/apr/theriseandfallofenron.html

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Tags: business communication case, business communication scenario, business communication ethics, Enron

Case: Business communication ethics Copyright © 2020 by Melissa Ashman; Arley Cruthers; Sarah Duncan; John Grant; Karen Inkster Vance; and Panteli Tritchew is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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All You Wanted to Know About How to Write a Case Study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

• Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
• Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
• Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
• Critical case studies explore the causes and effects of a certain case.
• Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

• Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
• Background. Provide background information and the most relevant facts. Isolate the issues.
• Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
• Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
• Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
• Implementation. Explain how to put the specific strategies into action.
• References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

• Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
• Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
• Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
• Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
• Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

• Correctly identify the concepts, theories, and practices in the discipline.
• Identify the relevant theories and principles associated with the particular study.
• Evaluate legal and ethical principles and apply them to your decision-making.
• Recognize the global importance and contribution of your case.
• Construct a coherent summary and explanation of the study.
• Demonstrate analytical and critical-thinking skills.
• Explain the interrelationships between the environment and nature.
• Integrate theory and practice of the discipline within the analysis.

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Pick a topic, tell us your requirements and get your paper on time.

Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

• Statement of the issue: Alcoholism is a disease rather than a weakness of character.
• Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
• Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
• Hypotheses: Drinking in excess can lead to the use of other drugs.
• Importance of your story: How the information you present can help people with their addictions.
• Background of the story: Include an explanation of why you chose this topic.
• Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
• Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
• Strong argument 2: ex. X amount of people started drinking by their mid-teens.
• Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
• Concluding statement: I have researched if alcoholism is a disease and found out that…
• Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

• Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
• In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
• Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
• Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
• At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

• Check that you follow the correct case study format, also in regards to text formatting.
• Check that your work is consistent with its referencing and citation style.
• Micro-editing — check for grammar and spelling issues.
• Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

• Overgeneralization – Do not go into further research that deviates from the main problem.
• Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
• Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

• A title that attracts some attention and describes your study
• The title should have the words “case study” in it
• The title should range between 5-9 words in length
• Your name and contact information
• Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

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What Is A Case Study?

How to cite a case study in apa, how to write a case study, related articles.