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College Admissions , College Essays

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In addition to standardized test scores and transcripts, a personal statement or essay is a required part of many college applications. The personal statement can be one of the most stressful parts of the application process because it's the most open ended.

In this guide, I'll answer the question, "What is a personal statement?" I'll talk through common college essay topics and what makes for an effective personal statement.

College Essay Glossary

Even the terminology can be confusing if you aren't familiar with it, so let's start by defining some terms:

Personal statement —an essay you write to show a college admissions committee who you are and why you deserve to be admitted to their school. It's worth noting that, unlike "college essay," this term is used for application essays for graduate school as well.

College essay —basically the same as a personal statement (I'll be using the terms interchangeably).

Essay prompt —a question or statement that your college essay is meant to respond to.

Supplemental essay —an extra school or program-specific essay beyond the basic personal statement.

Many colleges ask for only one essay. However, some schools do ask you to respond to multiple prompts or to provide supplemental essays in addition to a primary personal statement.

Either way, don't let it stress you out! This guide will cover everything you need to know about the different types of college essays and get you started thinking about how to write a great one:

  • Why colleges ask for an essay
  • What kinds of essay questions you'll see
  • What sets great essays apart
  • Tips for writing your own essay

Why Do Colleges Ask For an Essay?

There are a couple of reasons that colleges ask applicants to submit an essay, but the basic idea is that it gives them more information about you, especially who you are beyond grades and test scores.

#1: Insight Into Your Personality

The most important role of the essay is to give admissions committees a sense of your personality and what kind of addition you'd be to their school's community . Are you inquisitive? Ambitious? Caring? These kinds of qualities will have a profound impact on your college experience, but they're hard to determine based on a high school transcript.

Basically, the essay contextualizes your application and shows what kind of person you are outside of your grades and test scores . Imagine two students, Jane and Tim: they both have 3.5 GPAs and 1200s on the SAT. Jane lives in Colorado and is the captain of her track team; Tim lives in Vermont and regularly contributes to the school paper. They both want to be doctors, and they both volunteer at the local hospital.

As similar as Jane and Tim seem on paper, in reality, they're actually quite different, and their unique perspectives come through in their essays. Jane writes about how looking into her family history for a school project made her realize how the discovery of modern medical treatments like antibiotics and vaccines had changed the world and drove her to pursue a career as a medical researcher. Tim, meanwhile, recounts a story about how a kind doctor helped him overcome his fear of needles, an interaction that reminded him of the value of empathy and inspired him to become a family practitioner. These two students may seem outwardly similar but their motivations and personalities are very different.

Without an essay, your application is essentially a series of numbers: a GPA, SAT scores, the number of hours spent preparing for quiz bowl competitions. The personal statement is your chance to stand out as an individual.

#2: Evidence of Writing Skills

A secondary purpose of the essay is to serve as a writing sample and help colleges see that you have the skills needed to succeed in college classes. The personal statement is your best chance to show off your writing , so take the time to craft a piece you're really proud of.

That said, don't panic if you aren't a strong writer. Admissions officers aren't expecting you to write like Joan Didion; they just want to see that you can express your ideas clearly.

No matter what, your essay should absolutely not include any errors or typos .

#3: Explanation of Extenuating Circumstances

For some students, the essay is also a chance to explain factors affecting their high school record. Did your grades drop sophomore year because you were dealing with a family emergency? Did you miss out on extracurriculars junior year because of an extended medical absence? Colleges want to know if you struggled with a serious issue that affected your high school record , so make sure to indicate any relevant circumstances on your application.

Keep in mind that in some cases there will be a separate section for you to address these types of issues, as well as any black marks on your record like expulsions or criminal charges.

#4: Your Reasons for Applying to the School

Many colleges ask you to write an essay or paragraph about why you're applying to their school specifically . In asking these questions, admissions officers are trying to determine if you're genuinely excited about the school and whether you're likely to attend if accepted .

I'll talk more about this type of essay below.

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What Kind of Questions Do Colleges Ask?

Thankfully, applications don't simply say, "Please include an essay about yourself"; they include a question or prompt that you're asked to respond to . These prompts are generally pretty open-ended and can be approached in a lot of different ways .

Nonetheless, most questions fall into a few main categories. Let's go through each common type of prompt, with examples from the Common Application, the University of California application, and a few individual schools.

Prompt Type 1: Your Personal History

This sort of question asks you to write about a formative experience, important event, or key relationship from your life . Admissions officers want to understand what is important to you and how your background has shaped you as a person.

These questions are both common and tricky. The most common pit students fall into is trying to tell their entire life stories. It's better to focus in on a very specific point in time and explain why it was meaningful to you.

Common App 1

Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

Common App 5

Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

University of California 2

Every person has a creative side, and it can be expressed in many ways: problem solving, original and innovative thinking, and artistically, to name a few. Describe how you express your creative side.

University of California 6

Think about an academic subject that inspires you. Describe how you have furthered this interest inside and/or outside of the classroom.

Prompt Type 2: Facing a Problem

A lot of prompts deal with how you solve problems, how you cope with failure, and how you respond to conflict. College can be difficult, both personally and academically, and admissions committees want to see that you're equipped to face those challenges .

The key to these types of questions is to identify a real problem, failure, or conflict ( not a success in disguise) and show how you adapted and grew from addressing the issue.

Common App 2

The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?

Harvard University 7

The Harvard College Honor Code declares that we “hold honesty as the foundation of our community.” As you consider entering this community that is committed to honesty, please reflect on a time when you or someone you observed had to make a choice about whether to act with integrity and honesty.

Prompt Type 3: Diversity

Most colleges are pretty diverse, with students from a wide range of backgrounds. Essay questions about diversity are designed to help admissions committees understand how you interact with people who are different from you .

In addressing these prompts, you want to show that you're capable of engaging with new ideas and relating to people who may have different beliefs than you.

Common App 3

Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?

Johns Hopkins University

Tell us about an aspect of your identity (e.g., race, gender, sexuality, religion, community) or a life experience that has shaped you as an individual and how that influenced what you’d like to pursue in college at Hopkins.  This can be a future goal or experience that is either [sic] academic, extracurricular, or social.

Duke University Optional 1

We believe a wide range of personal perspectives, beliefs, and lived experiences are essential to making Duke a vibrant and meaningful living and learning community. Feel free to share with us anything in this context that might help us better understand you and what you might bring to our community. 

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Prompt Type 4: Your Future Goals

This type of prompt asks about what you want to do in the future: sometimes simply what you'd like to study, sometimes longer-term career goals. Colleges want to understand what you're interested in and how you plan to work towards your goals.

You'll mostly see these prompts if you're applying for a specialized program (like pre-med or engineering) or applying as a transfer student. Some schools also ask for supplementary essays along these lines. 

University of Southern California (Architecture)

Princeton Supplement 1

Prompt Type 5: Why This School

The most common style of supplemental essay is the "why us?" essay, although a few schools with their own application use this type of question as their main prompt. In these essays, you're meant to address the specific reasons you want to go to the school you're applying to .

Whatever you do, don't ever recycle these essays for more than one school.

Chapman University

There are thousands of universities and colleges. Why are you interested in attending Chapman?

Columbia University

Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia.

Rice University

Based upon your exploration of Rice University, what elements of the Rice experience appeal to you?

Princeton University

Princeton has a longstanding commitment to understanding our responsibility to society through service and civic engagement. How does your own story intersect with these ideals?

Prompt Type 6: Creative Prompts

More selective schools often have supplemental essays with stranger or more unique questions. University of Chicago is notorious for its weird prompts, but it's not the only school that will ask you to think outside the box in addressing its questions.

University of Chicago

“Vlog,” “Labradoodle,” and “Fauxmage.” Language is filled with portmanteaus. Create a new portmanteau and explain why those two things are a “patch” (perfect match).

University of Vermont

Established in Burlington, VT, Ben & Jerry’s is synonymous with both ice cream and social change. The “Save Our Swirled” flavor raises awareness of climate change, and “I Dough, I Dough” celebrates marriage equality. If you worked alongside Ben & Jerry, what charitable flavor would you develop and why?

body_uchicago

What Makes a Strong Personal Statement?

OK , so you're clear on what a college essay is, but you're still not sure how to write a good one . To help you get started, I'm going to explain the main things admissions officers look for in students' essays: an engaging perspective, genuine moments, and lively writing .

I've touched on these ideas already, but here, I'll go into more depth about how the best essays stand out from the pack.

Showing Who You Are

A lot of students panic about finding a unique topic, and certainly writing about something unusual like a successful dating app you developed with your friends or your time working as a mall Santa can't hurt you. But what's really important isn't so much what you write about as how you write about it . You need to use your subject to show something deeper about yourself.

Look at the prompts above: you'll notice that they almost all ask you what you learned or how the experience affected you. Whatever topic you pick, you must be able to specifically address how or why it matters to you .

Say a student, Will, was writing about the mall Santa in response to Common App prompt number 2 (the one about failure): Will was a terrible mall Santa. He was way too skinny to be convincing and the kids would always step on his feet. He could easily write 600 very entertaining words describing this experience, but they wouldn't necessarily add up to an effective college essay.

To do that, he'll need to talk about his motivations and his feelings: why he took such a job in the first place and what he did (and didn't) get out of it. Maybe Will took the job because he needed to make some money to go on a school trip and it was the only one he could find. Despite his lack of enthusiasm for screaming children, he kept doing it because he knew if he persevered through the whole holiday season he would have enough money for his trip. Would you rather read "I failed at being a mall Santa" or "Failing as a mall Santa taught me how to persevere no matter what"? Admissions officers definitely prefer the latter.

Ultimately, the best topics are ones that allow you to explain something surprising about yourself .

Since the main point of the essay is to give schools a sense of who you are, you have to open up enough to let them see your personality . Writing a good college essay means being honest about your feelings and experiences even when they aren't entirely positive.

In this context, honesty doesn't mean going on at length about the time you broke into the local pool at night and nearly got arrested, but it does mean acknowledging when something was difficult or upsetting for you. Think about the mall Santa example above. The essay won't work unless the writer genuinely acknowledges that he was a bad Santa and explains why.

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Eloquent Writing

As I mentioned above, colleges want to know that you are a strong enough writer to survive in college classes . Can you express your ideas clearly and concisely? Can you employ specific details appropriately and avoid clichés and generalizations? These kinds of skills will serve you well in college (and in life!).

Nonetheless, admissions officers recognize that different students have different strengths. They aren't looking for a poetic magnum opus from someone who wants to be a math major. (Honestly, they aren't expecting a masterwork from anyone , but the basic point stands.) Focus on making sure that your thoughts and personality come through, and don't worry about using fancy vocabulary or complex rhetorical devices.

Above all, make sure that you have zero grammar or spelling errors . Typos indicate carelessness, which will hurt your cause with admissions officers.

Top Five Essay-Writing Tips

Now that you have a sense of what colleges are looking for, let's talk about how you can put this new knowledge into practice as you approach your own essay. Below, I've collected my five best tips from years as a college essay counselor.

#1: Start Early!

No matter how much you want to avoid writing your essay, don't leave it until the last minute . One of the most important parts of the essay writing process is editing, and editing takes a lot of time. You want to be able to put your draft in a drawer for a week and come back to it with fresh eyes. You don't want to be stuck with an essay you don't really like because you have to submit your application tomorrow.

You need plenty of time to experiment and rewrite, so I would recommend starting your essays at least two months before the application deadline . For most students, that means starting around Halloween, but if you're applying early, you'll need to get going closer to Labor Day.

Of course, it's even better to get a head start and begin your planning earlier. Many students like to work on their essays over the summer, when they have more free time, but you should keep in mind that each year's application isn't usually released until August or September. Essay questions often stay the same from year to year, however. If you are looking to get a jump on writing, you can try to confirm with the school (or the Common App) whether the essay questions will be the same as the previous year's.

#2: Pick a Topic You're Genuinely Excited About

One of the biggest mistakes students make is trying to write what they think the committee wants to hear. The truth is that there's no "right answer" when it comes to college essays . T he best topics aren't limited to specific categories like volunteer experiences or winning a tournament. Instead, they're topics that actually matter to the writer .

"OK," you're thinking, "but what does she mean by 'a topic that matters to you'? Because to be perfectly honest, right now, what really matters to me is that fall TV starts up this week, and I have a feeling I shouldn't write about that."

You're not wrong (although some great essays have been written about television ). A great topic isn't just something that you're excited about or that you talk to your friends about; it's something that has had a real, describable effect on your perspective .

This doesn't mean that you should overemphasize how something absolutely changed your life , especially if it really didn't. Instead, try to be as specific and honest as you can about how the experience affected you, what it taught you, or what you got out of it.

Let's go back to the TV idea. Sure, writing an essay about how excited you are for the new season of Stranger Things  probably isn't the quickest way to get yourself into college, but you could write a solid essay (in response to the first type of prompt) about how SpongeBob SquarePants was an integral part of your childhood. However, it's not enough to just explain how much you loved SpongeBob—you must also explain why and how watching the show every day after school affected your life. For example, maybe it was a ritual you shared with your brother, which showed you how even seemingly silly pieces of pop culture can bring people together. Dig beneath the surface to show who you are and how you see the world.

When you write about something you don't really care about, your writing will come out clichéd and uninteresting, and you'll likely struggle to motivate yourself. When you instead write about something that is genuinely important to you, you can make even the most ordinary experiences—learning to swim, eating a meal, or watching TV—engaging .

body_spongebob

#3: Focus on Specifics

But how do you write an interesting essay? Focus.

Don't try to tell your entire life story or even the story of an entire weekend; 500–650 words may seem like a lot, but you'll reach that limit quickly if you try to pack every single thing that has happened to you into your essay. If, however, you just touch on a wide range of topics, you'll end up with an essay that reads more like a résumé.

Instead, narrow in on one specific event or idea, and talk about it in more depth . The narrower your topic, the better. For example, writing about your role as Mercutio in your school's production of Romeo and Juliet is too general, but writing about opening night, when everything went wrong, could be a great topic.

Whatever your topic, use details to help draw the reader in and express your unique perspective. But keep in mind that you don't have to include every detail of what you did or thought; stick to the important and illustrative ones.

#4: Use Your Own Voice

College essays aren't academic assignments; you don't need to be super formal. Instead, try to be yourself. The best writing sounds like a more eloquent version of the way you talk .

Focus on using clear, simple language that effectively explains a point or evokes a feeling. To do so, avoid the urge to use fancy-sounding synonyms when you don't really know what they mean. Contractions are fine; slang, generally, is not. Don't hesitate to write in the first person.

A final note: you don't need to be relentlessly positive. It's OK to acknowledge that sometimes things don't go how you want—just show how you grew from that.

#5: Be Ruthless

Many students want to call it a day after writing a first draft, but editing is a key part of writing a truly great essay. To be clear, editing doesn't mean just making a few minor wording tweaks and cleaning up typos; it means reading your essay carefully and objectively and thinking about how you could improve it .

Ask yourself questions as you read: is the progression of the essay clear? Do you make a lot of vague, sweeping statements that could be replaced with more interesting specifics? Do your sentences flow together nicely? Do you show something about yourself beyond the surface level?

You will have to delete and rewrite (potentially large) parts of your essay, and no matter how attached you feel to something you wrote, you might have to let it go . If you've ever heard the phrase "kill your darlings," know that it is 100% applicable to college essay writing.

At some point, you might even need to rewrite the whole essay. Even though it's annoying, starting over is sometimes the best way to get an essay that you're really proud of.

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What's Next?

Make sure to check out our other posts on college essays , including our step-by-step guide to how to write your college essay , our analysis of the Common App Prompts , and our collection of example essays .

If you're in need of guidance on other parts of the application process , take a look at our guides to choosing the right college for you , writing about extracurriculars , deciding to double major , and requesting teacher recommendations .

Last but not least, if you're planning on taking the SAT one last time , check out our ultimate guide to studying for the SAT and make sure you're as prepared as possible.

Want to improve your SAT score by 160 points or your ACT score by 4 points?   We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download them for free now:

Alex is an experienced tutor and writer. Over the past five years, she has worked with almost a hundred students and written about pop culture for a wide range of publications. She graduated with honors from University of Chicago, receiving a BA in English and Anthropology, and then went on to earn an MA at NYU in Cultural Reporting and Criticism. In high school, she was a National Merit Scholar, took 12 AP tests and scored 99 percentile scores on the SAT and ACT.

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How Long Should a Personal Statement Be: Writing a Strong Personal Statement

As part of your applications to graduate schools, you will need to write a personal statement. But what is a personal statement? What should you write about? And more importantly, how long should a personal statement be?

A personal statement is important because it allows you to make sure your application stands out from others. It will allow you to show off your biggest achievements in life and what you consider to be your best attributes.

Find your bootcamp match

Explore the below tips to learn how to write a strong personal statement and what length you should keep your personal statement at.

What Is a Personal Statement?

Woman biting a pencil and looking at personal statement examples on a laptop screen.

A personal statement is an essay explaining your reasons for wanting to enter the coding bootcamp , four-year program, or graduate program you are applying for. It is your chance to tell the school who you are and how you became interested in your field. 

In your personal statement, you should show your passion for the subject and motivation behind applying for the program. There should also be an emphasis on storytelling. Schools typically require applicants to write about challenges in their lives and how they have overcome them.

Maybe you are choosing a program that does not align with your previous education, or maybe you do not have specific work experience related to the field. In this case, a personal statement will help you emphasize your strengths and show why you belong in the program.

How Long Should a Personal Statement Be?

It is best to focus on the message you are delivering in the essay rather than the length. Requirements for the length of a personal essay may vary depending on the school to which you are applying. Typically, colleges and coding bootcamps ask for a word count of about 200 to 500.

How Long Should a Personal Statement Be for College?

While you won’t run into this often, you may find the occasional college application to a four-year school that requires a personal statement. If your ideal college requires a personal statement as part of the college application, you should plan on writing around 500 words. 

During the application process, you will likely find out the personal statement word limit set by your school. It is important to double-check the requirements set forth by your ideal college because 500 words is simply a ballpark number. Some schools may require shorter or longer essays.

How Long Should a Personal Statement Be for Grad School?

If you are working on a statement for graduate school applications, you can expect to write a bit more than you would for a four-year college. Typically, a grad school application requires a personal statement that is around two to three pages in length.

A personal statement for graduate school is also a bit more serious than one for a four-year college. You’ll notice the entire grad school application requires more application materials in general, like a cover letter . That means you will need to work extra hard to avoid awkward sentences, punctuation errors, and exceeding or not meeting the required length for your personal statement letter.

What Are Schools Looking for in a Personal Statement?

Through a personal statement, schools are trying to get to know you on a deeper level. It is important to include a story about yourself in your statement. It should be related to your personal failures and triumphs. 

All the experiences you write about should also be related to your field of study. It’s a good idea to avoid opening your essay with a quote and try not to use cliches or get too creative. You still want to come across as a professional, serious applicant.

The admissions committee will also be looking for your inspiration behind entering your chosen field. They will want to know what made you interested in the specialization. While explaining your interests, do not make the mistake of going back to the beginning of your life, or even to high school. Avoid starting your statements with “I fell in love with …. When I was 8.”

The school will want to find out what personally motivated you to apply. Be honest in your statement and explain why it is an appropriate step on your educational path, and how it will help you achieve your future career goals.

Of course, strong writing skills are crucial to a strong essay. A successful personal statement will show that you can write coherently. Make sure you use correct grammar, punctuation, and capitalization. Ask a couple of family members, friends, or former professors to proofread your essay when you feel you are finished.

There are five universal traits that most schools will be looking for you to demonstrate in your essay:

  • Punctuality
  • Ability to work independently
  • Good communication skills
  • Time management abilities
  • Determination and perseverance

How to Start Off a Personal Statement

Woman looking at a laptop screen, taking notes, and learning how to start off a personal statement.

If you want to submit a stand-out personal statement letter with your college application, you’ll want to know exactly how to start off a personal statement. The opening sentence is incredibly important to your personal statement essay, as it needs to be clean, clear, and eye-catching.

Throughout each application cycle, the college admissions team will see hundreds of personal statements. Many applicants open their letters with a quote, and while this is not a bad idea, it has become generic. Try starting your personal statement off with a quick and interesting anecdote about a valuable experience that has impacted your desire to enroll in the program.

Any sort of life experience or challenging experience you can think of related to your field of study should go into the essay as early as possible. That being said, don’t cram in all of the relevant experiences you can think of in the first paragraph. If you find yourself doing this, try adding an extra paragraph to your opener.

A killer personal statement should also allude to a few personal characteristics that fit with the field of study. For example, in the law, medical, and philanthropic fields, you may want to start off your personal statement with a quick anecdote about a life experience that displays your ability to logically help others.

How to Start Off a Personal Statement: A Sample

The following sample is tailored to a student applying for medical school:

In 2016, I spent one month in rural Haiti volunteering at a hospital. This was an extremely challenging experience for me, as I saw many people in need of critical healthcare that simply was not available to them. However, it was this experience that helped me decide I wanted to attend medical school and study to become a doctor. 

I quickly learned to separate my logical self from my emotional self so that I could help people receive treatment as quickly and efficiently as possible, while also providing reassurance and bedside company to those who needed it.

Writing a Personal Statement Step-by-Step

Writing a personal statement can be challenging. On top of having to explain all of your strengths in one short essay, you will also need to follow the rules and have no grammatical errors. Here are eight steps to take when writing a personal statement:

1. Start Early

Start the process a couple of months before your application is due. Personal statements take a lot of work, especially if you are also balancing other commitments in your life. Setting aside extra time means you will not have to squeeze in hours of work at the last minute. Starting early also allows for careful planning to ensure everything down to the sentence structure is perfect in your finished application essay.

2. Read the Requirements Thoroughly

It is very important to make sure that you understand the instructions fully. Your program will give the information as to what content your statement should focus on, how long it should be, and even how to save your essay.

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"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

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Some colleges are very specific and will give you a character limit for your piece of writing, while others will be much more relaxed. If you have trouble finding the personal statement instructions, try reaching out to your school’s admissions staff.

3. Brainstorm Ideas

Brainstorm topics you would like to discuss. Common topics for this essay include extracurricular activities , a compelling story, and concrete examples of why you are one of the most qualified students for the program. 

This can give you a better shot at admissions by separating you from the other numerous candidates. Figure out how you will present your goals, what the program means to you, and why you are interested in it.

4. Make an Outline

Create a chart or a list of the things you plan to mention in your essay and the order you would like to discuss them. This is the time to develop your personal statement structure. You can find inspiration for your own essay by looking at personal statement examples online.

5. Draft Your Essay

Now, begin writing your admission essay. When you enter this stage, it is entirely okay to write down anything that seems relevant. While you continue to draft, you can take out parts that seem unnecessary. An admission tutor would be very helpful during the actual writing process and can help you become the perfect candidate.

6. Get Feedback

Allow people you trust to read your essay and provide feedback. They will see your writing with fresh eyes and tell you what needs to be fixed. Discussing your essay with people who have read it will help you improve your writing.

7. Edit Your Essay

Now that you have feedback, you will be able to revise and edit your statement based on the responses of people you trust. Look out for sentences with unnecessary information. Personal statements are intended to be short, so if one sentence is not essential, take it out. You can even send your essay to a personal statement editing service.

8. Proofread 

The last step is to proofread, a lot. Make use of your computer’s spellchecker, Grammarly, and any other resources available to you. Proofread one sentence at a time. Then, allow others to proofread your final draft. If they see a problem, go back one step, then proofread again.

How Long Should a Personal Statement Be FAQ

Typically, personal statements are double-spaced. You may find a college requiring single-spaced personal statements, but unless it is clearly stated, double-spaced is a safe option. If you are really unsure, reach out to your admissions office for guidance.

If your personal statement is too long, review it and remove any information that is not 100 percent necessary. Unless a sentence is providing clear, important information about you as a candidate for the program, it should be removed. You can look up personal statement examples to get a better idea of how yours should be.

Avoid saying anything in your personal statement that is negative or braggy, or that takes the focus away from you. Many students complain about past educational experiences, but if you do this, you will likely have a harder time being accepted into the program. You want to describe positive personal experiences you have had but aim to do so without bragging about yourself.

It can take anywhere from a few days to a few weeks to write a personal statement. It primarily depends on how far in advance you plan your essay, your writing style, and how much time you put into editing and reviewing. Taking some extra time to write this statement is never a bad idea.

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  • Medical School Application

AMCAS Personal Statement: Tips From Real MDs

Featured Expert: Dr. Monica Taneja, MD

AMCAS Personal Statement Examples

Your AMCAS personal statement is one of the most important components of your AMCAS application . This is your best chance to share information about yourself with the admissions committee that they might not learn from reading the other sections of your application. But your AMCAS personal statement won’t write itself, and synthesizing all your ideas, experience, and background into about 5,300 characters is no easy feat. Consider the following AMCAS personal statement example along with expert advice from real MDs who’ve graduated from some of the best medical schools in the US and Canada to get a good idea of what's expected.

>> Want us to help you get accepted? Schedule a free strategy call here . <<

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Article Contents 13 min read

Amcas personal statement: what to write – advice from experts.

 On how to stand out in your AMCAS personal statement:

“The personal statement is an opportunity for you to shine and really impress the committee to invite you for an interview. In order to stand out, it is important to answer the main questions well: a bit about yourself and what led you to medicine, why you would make an ideal medical student and future physician, what attracts you to this particular institution, and what sets you apart from the other candidates.” - Dr. Neel Mistry, MD

“what i did was start with a story. like any good novel, the stories first lines are meant to hook the reader. this can be about anything if you can bring it back and relate it to your application... it is important that the story be real... while in my opinion it is ok to slightly embellish some details of story to make it more interesting, straight lying or overly unrealistic situations should be avoided.” - dr. jamie cazes, md, university of toronto temerty faculty of medicine, “i focused on my journey to medicine and opportunities that i sought out along the way. everyone’s path and validation is unique, so walking the reader through your growth to the point of application will naturally be different.” - dr. monica taneja, md, university of maryland school of medicine, tip #1: the essay is a story, not a resume.

Your AMCAS personal statement should NOT be a recitation of your medical student CV. Your CV is just data: it does not tell the story of why you want to become a doctor, or why you are particularly suited to medicine. As Dr. Jaime Cazes pointed out, you want to think of yourself as a character in a story, and you don’t want to give a “cookie-cutter” answer that almost every other person has written.

You don’t only want to think of yourself as a character in your story, but you also have to consider your audience. One of our students, Alison Edwards, who is now a student at the Dell Medical School , one of the newest medical schools in Texas , remembered that when she was brainstorming for what to write for her personal statement she thought about “what is the theme, basically, going to be of my application.”

Ashley thought of a theme because she wanted to “create an element of consistency”, which “makes it easy for the reader to be able to work their way through.” Because, as Ashely says, if there’s one thing to remember when brainstorming what you’re going to write about for your AMCAS personal statement it’s “thinking about who was going to read this application.” Understanding that there are human eyes that are going to read your AMCAS personal statement and a hundred other AMCAS personal statements should be a guiding factor, as the “more digestible that you can make it for them, it kind of gives you a little win.”

Tip #2: How to Write Without a Prompt

It’s always easier to write an essay if someone assigns you the topic. For instance, maybe you had to research diversity and inclusion in medical education at some point and think you know the “secret” to writing an excellent diversity secondary essay . But what do you do when there is no prompt – or the topic is you? Where do you start? How do you choose? What do medical schools want to hear? How do you come across as unique when the purpose of the essay is so generic?

The fact is, there is no one like you, and if you are applying to medical school, chances are you’re already pretty fantastic. All you need to do is reach back into your experiences and identify a moment that really defined your view of medicine and your potential place in the profession.

Or as our expert, Dr. Neel Mistry says,

“The key here is answering ‘why this school?’ and ‘what sets you apart’. Most candidates simply highlight what they have done, but do not reflect on it or mention how what they have done has prepared them for a future medical career. The personal statement is your chance to be reflective and go beyond what is stated on your CV and sketch. In addition to this, remember to use specific personal examples throughout your statement to make it more impactful and memorable for the readers. Often, painting a picture in the reader’s mind in the form of a story helps with this.”

“i have been working with matthew triolo on my amcas application over the last few weeks. he has provided me with insightful feedback to my essays and has made the application process significantly less stressful. he has provided feedback in a timely manner and helped me to create a strong application.” - anonymous, bemo student.

While American medical schools usually have rolling admissions process, applicants who make it into the pool early have a better chance at both interviewing and acceptance. When the AMCAS application service opens in May, your brain will be overloaded with lists upon lists of requirements and data to collect, such as medical school recommendation letters , verifiers, contact information, and transcripts. 

So, get to work soon on your essay draft and have it ready for upload when application season opens. You should allow yourself about eight weeks to reflect on and write your AMCAS personal statement. It’s not a task that should be rushed, and you’ll be glad you took the time to prepare it properly, to effectively convey why you want to go into medicine.

Tip #4: Address Setbacks; Don’t Dwell on Them

Basically, your essay is meant to be an authentic expression of you as a person – and as the saying goes, bad things happen to good people. One student might lose their parents in their second year of university. Another might get injured in varsity sports. Still others might see their grades fall drastically after they migrate during high school to escape war and famine.

If you experienced any event that negatively impacted your GPA, AMCAS expects you to mention it before it is raised as a red flag or becomes one of the 5 mistakes to avoid while writing your medical school personal statement.

“Portraying yourself in a negative manner can be tricky. It is important to stick to what is asked but also be diplomatic in your response (i.e., be careful with the example you choose). For instance, you could highlight a situation in which you were working on a group project, but the stress and pressure of the deadline affected your behavior and communication with the members. It is not only important to highlight the situation in detail but to also reflect on your actions. Drawing upon lessons from this experience and how you used what you learned to make changes the next time around is key to demonstrating a growth mindset.” - Dr. Neel Mistry, MD, on how to address negative qualities.

And this may seem like a huge challenge. You want admissions committees to know that you are strong, capable, and resilient. You want them to consider all that you have come through when they note that your GPA is less than 3.8. But you don’t want them to take pity on you or think you’re asking for favors.

Do you need inspiration for your AMCAS personal statement? Check out this video with examples:

Tip #5: Remember that Writing Is a Craft

Knowing how to write a compelling introduction and opening sentence for a medical school personal statement is a skill that can be learned. It’s really as simple as that. Become a good – even great – writer in the process of applying to medical school, and you can rest easy that you’ve given this particular part of your application your best shot.

“I found it helpful to give schools a ‘punch-line’ as in I wanted them to remember 1-2 things about me that are my differentiators and I reiterated those throughout.” - Dr. Monica Taneja, MD, on a writing technique that helped her stand out in her AMCAS personal statement.

Getting behind the idea of creative writing may not appeal to science majors, but believe us, it’s a skill that will serve you in medicine in more ways than you can imagine. However, at this stage, right before applying, it may seem like just another chore to get out of the way. If that’s your mindset, you should change it – because your AMCAS personal statement is a real opportunity to reflect on and distill your passion for medicine. Whatever else we say or advice we give, if you know how to answer the medical school personal statement and interview question: “Why do you want to become a doctor?” with clarity, conviction, and confidence, that’s half the task of applying to medical school.

Great resources on writer’s craft include Phillip Lopate’s “The Art of the Personal Essay” and “To Show and To Tell”, as well as Stephen King’s “On Writing”. For a fulfilling experience and a break from reading, listen to the latter on audiobook.

And why not take advantage of our free offer to acquire BeMo’s Ultimate Guide to Medical School Personal Statements & Secondary Essays? This 300-page guide with tips, strategies, and sample successful personal statements promises to “help you learn to write captivating essays, even if you are not a natural writer.”

Tip #6: Get Expert Feedback

“i met with dr. nagra to review my amcas experiences. it was an amazing session that helped me tailor what i wanted to express in this section of the application. i appreciated her to-the-point feedback and criticism for my paragraphs. many times, i am frustrated with reviewers who do not offer meaningful comments; however, dr. nagra found the holes in my paragraphs that i knew were lacking and gave me helpful ideas on how to patch them up. overall, the session was insightful and efficient, which is crucial for people using consulting services.” - anonymous, bemo student.

Get an expert second set of eyes to look at your AMCAS personal statement draft and provide you with objective feedback. That means your mom is probably not the best person to ask (even if she’s an accomplished writer) because your family and friends cannot remain objective and will be afraid of hurting your feelings.

“Dr. Trevor Blanchard consulted me for my first AMCAS personal statement (PS) brainstorming session. He patiently listened to everything I had to say and asked questions to help me reflect upon my experiences. Then, he assisted me in compiling together a story to paint for my PS. He also helped walk me through the process of writing a PS and the important components of it. I really appreciated all the advice and help he provided me with!” - Phong, BeMo student

The reality is that every great writer has an editor, and you will need one. Given the importance of the AMCAS personal statement, there’s really no reason not to consider medical school personal statement editing services to help you out. In addition, these editing services offer far more than simply proofreading and language enhancement. Because our specialists who edit medical school personal statements are admissions experts who are intimately familiar with the application procedure for medical schools, they can also advise you on content, structure, and what schools look for in your AMCAS personal statement. There’s no question that a medical school application tutor is worth it to radically improve your personal statement and other components that can highly influence your admission chances.

“Reza helped me with some ideas for my opening essay in the AMCAS application. It was nice to hear what types of things they are looking for and the types of stories that could be useful for applying. Having a third party listen to your ideas and getting feedback can be quite useful when you are stuck or just beginning.” - Chris Czarnecki, BeMo student

  •  You must enter all information directly into the various sections of the AMCAS form.
  • You cannot make any changes to your personal statement after submitting your application to the AMCAS program.
  • You can’t run a spell check either, so proofread all your texts carefully before entering them into the forms.

The following are some reminders from AMCAS:

  • Use US English characters; others may not be recognized.
  • Use normal writing practices: avoid using all uppercase or all lowercase letters.
  • Don’t repeat information added elsewhere on your application.
  • Your personal statement will be sent to all the medical schools you apply to.
  • Plagiarism or misrepresentations will result in an investigation.
  • Remember: You are allotted 5,300 characters, or about one page, for your AMCAS personal statement. It’s not necessary to use every word you are allowed but do show that you have enough to say to fill a few paragraphs (about 1 page).

AMCAS Personal Statement Example #1

916 words (5,181 of the maximum 5,300 characters with spaces)

My mother grew up as one of 14 children in a very poor home in rural Ontario, where both parents, while loving and warm, suffered from alcoholism. She and her siblings experienced significant childhood adversity, the legacy of which still looms large. Later, as the matriarch of her own family, she ran a small business, supported my aunts, uncles, and cousins, and provided stability for all of us. She modelled, and I internalized, compassion for my loved ones as they lived through uncertainty, conflict, illness, and loss.

You might wonder why I tell my mother’s story, rather than my own. I could say that my mother inspired me to go into medicine and leave it at that. However, to call it inspiration would be a discredit to the profound influence my mother has had on my life and the lives of everyone around us.

They say, “it takes a village,” but my family basically made up half the village where I lived. I’m exaggerating, but it’s almost true. In such an isolated place, the few families that existed formed a close, interdependent community. When someone fell ill, it was often the family who stepped in, since the nearest clinic was 40 minutes away.

That is not to say we were completely helpless. We had a doctor who actually did house calls for many years. It wasn’t always the same doctor, but the service was set up to come to us. These doctors in my family’s story buffered the effects of poverty and social exclusion. For example, when my uncle Elvin was dying of liver cancer, our family doctor regularly stopped by our house to manage his palliative care, even as he continued to drink alcohol. I still recall how the doctor treated him with such humanity and with full recognition of his life arc.

You will have noticed that I said, “our house,” which is where my mother comes in again. Indeed, when her brother got sick, there was no question of where he would stay or who would look after him. He was not alone; my mother was already looking after her ailing father and several young children. Moreover, before my uncle Elvin arrived, she had offered our neighbor’s son, who was studying to be a nurse, a job. She didn’t stop there. Those of us siblings who were old enough to take on greater responsibility were assigned new tasks: more cleaning, more cooking, more laundry.

With dozens of relatives who could potentially drop in at any moment, our home had never been empty or quiet, so at first, I didn’t notice the change. Gradually, however, the house was transformed. As my uncle’s condition and that of my grandfather grew more serious, we had more visiting physicians and twice the number of nurses. Someone was always knocking into someone else with a basket of laundry, and everything smelled like disinfectant.

This state of affairs eventually prompted the oncologist to suggest a more private arrangement for our two patients, but my mother had insisted that they would stay in their rooms, on the first floor, where they were comfortable and where no one was ever too far away. There was something about the matter of fact approach my mother took to the reality of having sick people in her home that impressed me. In her mind, it felt perfectly normal, and even to be expected, that they would remain with us, as part of the family, until the end. And although I wasn’t given a choice about it – and maybe even because I was given no choice – my mother’s decision made perfect sense to me and even reassured me. As she argued for the security of her “patients,” she made us feel more secure ourselves as kids.

I won’t lie, there were many difficult moments after that, and we couldn’t have done it without the visiting health care team, but the year my mother ventured into hospice care changed the course of my life, as I am sure you have gathered by now. As I embarked on my undergrad in social sciences, I was certain I wanted to follow my mother’s example of community care, but all my extracurricular interests have centered around health care. I have volunteered in other nursing homes – not my own – and served as an intake worker at a local rehabilitation day center, registering clients for their medication. These and other similar positions have only confirmed my attraction to the field of medicine.

I’m seriously considering family medicine because I appreciate that patients’ social, economic, and biological narratives are critical to their primary care experiences. Family medicine is where the lives of patients are wholly expressed. However, I’m equally interested in oncology because I witnessed first-hand how these specialists work to improve treatment, alleviate suffering, prolong life, and enhance quality of life.

What I am certain of is that I want to be of direct, longitudinal service to my community through innovative and solutions-oriented work that helps people live well – in other words, I want to be just like my mother. At the core of my service vision is health equity, or the elimination of avoidable, unfair differences in health status experienced by different groups. My dedication to health equity is clearly reflected in my academic and work life, but it is rooted in the lived experiences of my family.

AMCAS stands for American Medical College Application Service. Most medical schools in the US use this centralized application service.

You have 5,300 characters, including spaces, to work with.

You would not discuss your MCAT score or academics in your personal statement, but if you have used an MCAT score calculator and found that you fall short or have had to retake the MCAT , you may want to address the issue in your personal statement to explain how your grades and/or other achievements offset your lower score and why you remain an excellent candidate for medical school.

We recommend giving yourself about 8 weeks to brainstorm, draft, polish, and revise. Don’t hesitate to get medical school application help if you are struggling with any aspect of admissions.

If you’re applying to medical schools in Texas, you will use TDMSAS , and if you are applying to medical schools in Canada, you might use OMSAS . Moreover, certain medical schools may have their own distinct application procedures, so be sure to research the specific medical school requirements for the schools to which you are applying. 

Yes, we recommend a standard academic essay structure with an eye-catching introduction, three body paragraphs, and compelling conclusion.

Writing skills are a big part of producing any application essay, but what you include and why are just as important. Admissions advisors can guide you with their advanced knowledge of medical school application processes.

No, your AMCAS personal statement will be sent to all the schools you apply to, so it should focus on you and your interest in pursuing medicine, not the specific schools that interest you.

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Have a question ask our admissions experts below and we'll answer your questions.

Nadia mourtada

Thanks for providing us with some good ideas on how to write a good statement. That helped with my personal statement, however, I have a question: Do they really read our personal statement? Please let me. Thanks

BeMo Academic Consulting

Hello Nadia! Thanks for your comment. Yes, admissions committees do read your personal statements. After your grades and MCAT score meet the requirements, your personal statement is usually one of the most influential components of the application. It can really help you get the interview invite, so we strongly recommend spending time and effort on it!

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how long does my personal statement need to be

how long does my personal statement need to be

How Long Should a Personal Statement Be?

Optimal length for personal statements

Reviewed by:

Former Admissions Committee Member, Columbia University

Reviewed: 4/23/24

Unsure about the length of your personal statement? Below, we’ll answer your questions about word count and what you could do to satisfy the requirements!

A common misconception is that achieving excellent grades and test scores alone can land you a spot in a high-ranking university. While academic performance is important in the admissions process, applicants must effectively tell schools who they are and what they hope to achieve once accepted.

And here’s where the personal statement comes in. Not to be confused with the statement of purpose , a personal statement accounts for your achievements, talents, interests, and goals. Needless to say, how your personal statement is written can give your application a major boost. 

The length of a personal statement plays a significant role in its effectiveness. In this article, we’ll discuss the ideal length!

How Long Should Your Personal Statement Be?

You will usually submit a personal statement 2-3 pages long, double-spaced, with 1-inch margins, using Times New Roman font in 12-pt font size. While there are no concrete length or formatting rules, generally, statements are between 500 to 650 words long and follow the above formatting guidelines.

Put simply, the length of your personal statement depends on the application service (or university, if you’re not applying through the Common or Coalition Applications ) you use! These are the personal statement word limits for each application: 

Application Portal Personal Statement Length
Common Application
Coalition Application
QuestBridge Application

To provide a more in-depth answer, your response should fall within close range of these suggestions without using unnecessary filler words or repeating ideas! Stay focused, keep concise, and know you do not have to meet the maximum word count! 

If you’re applying to MIT , Georgetown , or any school in the UC system , you’ll apply using each school-specific portal. Keep in mind these schools don’t require personal statements; instead, you’ll write a handful of shorter essays (comparable to supplemental essays ) to highlight your candidacy.

How Long Should a Personal Statement Be If There is No Limit Specified?

The length of a personal statement depends on the application platform you use. However, in cases where there are no specific requirements given, you may need to decide for yourself. The bottom line is you need to ensure your personal statement achieves its purpose. 

If no word limit is given, it’s still best to aim for around 500 – 650 words, which works out to about two to three pages double-spaced. This length gives you ample space to paint a well-rounded picture of your experiences, achievements, and qualifications without overwhelming the reader. 

Regardless of the word count, aim for clarity and concision in your writing. Each word should work towards presenting a clear and compelling picture of who you are, leaving a lasting impression on the admissions committee. 

How to Structure Your Personal Statement 

Here's a breakdown of how to structure your personal statement:

Introduction

Begin by clearly stating why you're interested in the course or position. Keep it concise and engaging to hook the reader from the start.

Academic Achievements

Spend the majority of your statement discussing your academic accomplishments—around 75%. Provide specific examples to demonstrate your qualifications for the course or position.

Extracurricular Activities

Dedicate about 25% of your statement to discussing your extracurricular activities. Highlight any relevant experiences outside of academics that showcase your skills and interests.

Wrap up your personal statement by summarizing why you're a strong candidate. Reinforce your enthusiasm for the opportunity and leave a memorable impression on the reader.

By following this straightforward structure, you can effectively organize your personal statement to highlight your strengths and suitability for the opportunity.

Tips to Write a Personal Statement With an Ideal Length​​

Need help with personal statement prep ? Here are key tips to help you write an effective, just-the-right-length personal statement. 

Don’t Bluff or Fluff

It’s a common mistake when writing a personal statement to be tempted to present yourself as an “ideal candidate” to impress the admission committee. 

However, it’s important to remember that there is no such thing. Each person is unique, and the admissions committee wants to see the real you. So, if you truly want to write an impressive personal statement, staying true to yourself is your best bet.

Don't make things up or exaggerate life events to make them appear more “spectacular.” The admission committee can easily see through false claims, which will only detract from your application. Instead, embrace your individuality and show them the steps you’ve taken to grow and learn. 

Be confident in your own potential and what you have to offer. Your stories make you unique, so don’t be afraid to share them in your personal statement. 

Stay Relevant

When writing your personal statement, it’s crucial to keep the content relevant and focused on the prompt you’re responding to. Avoid going off track and straying too far from your main topic —whatever it may be. This will help your personal statement length stay within the word limit. 

Do Not Repeat Yourself

It’s important to ensure you’re not repeating information already found in other parts of your application.

For example, don’t talk about your GPA or test scores. To make the most use of the word count, focus on sharing information and experiences that can’t be found anywhere else, like passion projects you’re proud of or defining moments in your academic career or personal life.  

Write With Purpose

Even if you have a 650-word limit for your personal statement, ensure each word counts and is carefully thought out! Start with an engaging hook to draw your readers in, follow it with concise and valuable personal insights, and end your essay with a bang to leave a lasting impression on the admissions committee! 

Don’t Be Vague

When composing your personal statement, avoid ambiguity. Vagueness can lead to confusion. You’re applying to college for a reason! You should have some direction regarding your career aspirations and

Avoid simply rehashing all of the extracurriculars you participated in, listing your highest grades and the impressive awards you won along the way. Share what makes you, you! What inspires you? What are you passionate about? What do you hope to change or improve?

Common Mistakes to Avoid When Writing a Personal Statement 

Writing a strong personal statement means going deep, being original, and staying true to yourself while avoiding common mistakes like skimming the surface and lacking enthusiasm. By keeping it simple, avoiding clichés, and showing what truly drives you, you can make your statement stand out.

  • Shallow Coverage : Instead of skimming the surface of multiple topics, focus on a couple of key themes and explore them deeply.
  • Lack of Originality : Make sure your personal statement offers unique insights or experiences that set you apart from other applicants.
  • Not Showing Passion : Your personal statement should reflect your genuine interests and motivations, giving the reader insight into what drives you.
  • Being Fake : Be yourself instead of trying to fit into some idealized image of what an applicant should be.
  • Boring Openings : Get creative in your opening remarks, but avoid clichés or generic intros that could apply to anyone.
  • Ignoring School Details : Address what specifically interests you about the school you're applying to, showing you've done your research.
  • Focusing on Negatives : Emphasize your strengths and positive experiences rather than dwelling on weaknesses. If needed, explain any shortcomings separately.
  • Describing Without Reflection : Don't just list experiences; explain their significance and what you've learned from them.
  • Poor Editing : Make sure to thoroughly proofread your personal statement for errors in grammar, punctuation, and style.
  • Repetition and Generic Content : Don't submit the same generic personal statement for every application, and avoid repeating what's already in your application.
  • Being Overbearing : Express your opinions, but don't come across as overbearing or extreme.
  • Money Talk : Avoid mentioning financial reasons for pursuing your studies.
  • Complaining Without Context : If discussing injustices, provide context and explain how they motivate your goals.
  • Flattery or Bragging : Don't lay it on too thick with praise for the school or with self-promotion.
  • Using Boring Clichés : Steer clear of tired clichés in your intro or conclusion.
  • Gimmicky Formats: Stick to a straightforward format; don't get overly creative just for the sake of it.
  • Unnecessary Extras : Only include additional materials if the school specifically asks for them.
  • Getting the School Name Wrong : Double-check to make sure you're addressing the right school.
  • Technical Jargon : Keep your language clear and simple; don't use overly technical terms or obscure vocabulary.

By avoiding these pitfalls, your personal statement will be clearer, more engaging, and more effective in showcasing your strengths and motivations.

Access over 55 free college personal statement examples in our database! From undergrad to scholarships, find inspiration and guidance for your own statement. Start crafting your standout application today.

3 Examples of Personal Statements That Worked

Let's see how these tips and tricks come together and review a few examples of successful personal statements:

“In the summer of [YEAR], my sister was graduating college. My family and I drove to [CITY] to give our unconditional love and support and to celebrate. We ate dinner at a beautiful restaurant together and shared an amazing cake the day before. Unfortunately, it became the most tumultuous time in my life.
The 8 hour drive back was brutal on my workaholic dad; he neglected his health to keep a bright future for me and my sister. A few days after coming home, my dad went to the doctor with aggravating chest pain.
Soon after, the doctor dropped the news: my dad suffered a heart attack. I was [AGE], the youngest in my family, and refused to believe that my dad’s life could be cut short. Around this time, I was irresponsible and jaded; uncomfortable being empathetic, and always wishing problems to go away. 
The news weighed heavily on my shoulders. As I studied my dad’s condition, I soon realized and understood the great lengths he had worked to provide me a better future. Ultimately, I knew I had to change to be better for myself and for my dad. 
Post procedures, my dad returned home. Consequently, I was more empathetic, open to being vulnerable, and affectionate towards family which I had previously been too afraid to express. I would regularly hug my family members, didn’t hesitate to speak up if I was feeling scared or frustrated, listened to my dad more attentively, and I smiled more. Over the summer, I took care of my dad: I paid attention to his sodium intake, made sure he drank enough water, started doing his laundry, and slept in his room in case anything happened. There was nothing else that mattered more to me. 
I’m proud to say I can be vulnerable and act on my insecurities. I became an amicable, self-aware, and social person gaining respect and friendship amongst teachers and peers. Throughout college, I make sure to spend time with my family by cooking dinner for them once a week, sending them silly texts of cute animals, or just giving them a call. My transition to becoming more open has ultimately led to my career path as an [JOB TITLE] - creating better lives for marginalized communities. Understanding what other people go through and being susceptible will allow me to properly achieve my goals and assist those in need. 
It’s [YEAR], and my dad is in the best shape of his life. I show my gratitude by accompanying him during his checkups and scolding him for trying to eat poorly.”

Why It Works

Here’s what this personal statement does well: 

  • Engaging narrative : The essay begins with a relatable and engaging story that immediately catches the reader's attention. The use of a significant life event creates an emotional connection and sets the tone for personal growth.
  • Character development : There is a clear arc of personal development. The writer admits to being irresponsible at first but experiences a transformative journey towards empathy, vulnerability, and greater appreciation for family.
  • Relevance to career goals : The essay effectively connects the personal story to the writer's aspirations and career goals.
  • Word count : At only 429 words, this essay still gets a strong and impactful message across, attesting to this students’ ability to stay concise and use their words wisely!

Overall, this personal statement stands out due to its emotional resonance, clear development of character and meaningful reflection!

“Short, delicate strokes of paint, form a story of a beautiful soul to be displayed on a canvas. All the unexpected, yet perfect details add character and life to the figure, drawing viewers closer and enveloping them in a tale of curiosity, hardship, and triumph. Just as the work of the mighty painter ever progresses, so too does the painter. Neither the depicted young female nor the painter is yet to finish her transformation to a woman. Every stroke a new day, every color a new era, to create the masterpiece that is life and experience: my life and my experience. The eyes, white spheres with green splashes that have seen both too much pain and too little of the world. They harness a piece of the spirit of the forever curious girl who hopes to change the world. The girl who grew up admiring the world’s brightest engineers and most talented artists, hoping to one day grow into one of these awe- invoking figures. Thinking, perhaps, she too could be a name in a history book because of the good she created. Whether that means protesting for [CAUSE], supporting efforts to protect the [CAUSE], or helping [PEOPLE] in need, she will do what it takes to help others and make a meaningful impact. With these big dreams, she also has scars as the girl who has been hurt many times before. Each event leaving a mark in creation of who she would one day become. Although the scars hurt in the beginning, she would not be the same without them. A large strike along her throat, from when she was shut down. A horrendous mark about the chest in an attempt to destroy her heart. Bruising and scrapes among her abdomen, from the gut wrenching events that took away those she loved. And, an abundance of carvings across her back, from events that hurt her most. To the viewer, the marks are invisible; through her candid disposition, no one can observe the pain she has endured. But, in asking her how she feels about the scars, she would not reference them as disfigurations, rather they are enchanting, incredible, and reveal her maturation and strength. She treasures them because they prove her resilience and conquest. Her hair, wild and seemingly untamed to others, but to her a masterpiece. Years and years of worrying about perfection. Is it straight? Is it smooth enough? Only to realize her authentic, curly hair is a part of her own beauty and uniqueness, similar to the chaotic perfection of a Jackson Pollock. Growing up she molded herself to what she believed others thought she should be, without giving a single thought to what she truly can and should be: herself. To her, her hair symbolizes and brings forth the ferocious lion inside her comparatively small self.
The girl’s lips are half sutured. As she works to rip out the heavy stitchwork, she finds her voice. To her surprise, although the voice remains developing, her words and ideas already begin to inspire individuals to be themselves. She will forever use her voice for good, however subtle it may be. As the painting is finished, there will be no trace of the once-conforming thoughts that held her back. One day, everyone will hear her, loud and clear.
Unlike the painting, however, the story of my beautiful, bewitching, bold soul continues to be unfinished. For I have the power to paint, ponder, and develop my story, despite what unexpected details life may put in my way. I have the power to paint my adventure, to keep placing those short, delicate strokes, to develop my character and champion my story.”

Let’s review this essays’ most impressive features:

  • Creative metaphor : The student uses a creative metaphor of painting to symbolize their growth and journey. 
  • Vivid imagery : The writer's use of descriptive language paints a vivid picture, both of the physical image of a painting and their emotions to engage the reader and help them feel more connected to the narrative.
  • Consistency and unity : By maintaining a consistent theme and narrative thread from beginning to end, the student creates a cohesive and well-structured essay.
  • Word count : The essay effectively stays within the recommended word count (at 611 words) without being repetitive or veering off topic. While it is a longer essay it does not include repetitive information or unnecessary language. 

This is a captivating essay from beginning to end, and should inspire you to think outside of the box and get creative with your own personal statement! 

“Standing on the volleyball court in April of my junior year, I look at my teammates before what could be the final serve. This game will determine whether my team receives a bid to Junior Nationals, the highest-level competition for a junior volleyball player. As our fans in the arena cheer us on, I feel the pressure, but I’m feeling joyous just to be part of the team.
The experiences leading to this moment were not all positive. My initial years of volleyball were difficult. I was placed on a team with a group of seemingly very motivated girls, however, I struggled with my teammates constantly criticizing each other, their only goal to look good individually to the coach. I was terrified of making a mistake and having my self-esteem crushed by manipulative teammates looking for someone to blame for another loss. I realized I did not thrive in this combative environment and if I wanted to become a strong and confident player, I would have to make a change. I gathered the courage to try out for one of the most accomplished teams in northern [STATE]. I was offered the final spot on this team and worked as hard as I could to succeed. The new team’s atmosphere of support and positivity, where no one is afraid to fail, allows experimentation with new techniques which improved my game to the point where I was given a starter position. As my new mindset and leadership were recognized, I was presented with the opportunity to be a captain by the second season. As team captain, I learned to be aware of what my teammates were experiencing and what their different needs were. I felt personal responsibility to keep the team optimistic even in the backdrop of COVID. I emphasized positivity and encouraged these girls to be successful by both helping and relying upon each other. I led by having fun.
This experience of positivity spilled over into other parts of my life. I now try to be a positive, supportive person at all times. I use my voice to create results instead of shying away from uncomfortable situations. I applied my new skills as a coach and mentor for new volleyball players who had the goal of making the high school volleyball team. I emphasized positivity and encouraged these girls to rely upon each other. Their attitude, talent, and hard work paid off and they all made the junior varsity team, something I’m very proud of. In addition, my positive attitude contributed to my confidence on the court which made me a much stronger player, and I was named All League in the [LOCAL] Conference.
The ref blows his whistle and signals the ball can now be served. The chemistry, spirit, and faith my team has in each other permit a perfect execution of the play and give us the final point we need to qualify for the spot at Nationals. What a journey it has been.”

Here’s why this essay works:

  • Compelling introduction : The essay begins by placing the reader in a high-stakes moment on the volleyball court which draws the reader into the narrative.
  • Specific examples : The student provides concrete examples of their actions, such as trying out for a different team, becoming a captain, and coaching new players. These examples illustrate the writer's progress and impact.
  • Connection to personal values : The writer's values of positivity, teamwork, and leadership are consistently woven throughout the essay. 
  • Impactful ending : The essay concludes by bringing the narrative full circle, returning to the opening scene and revealing the positive outcome to leave a strong impression on the reader.
  • Word count : This is another relatively short but sweet essay (492 words) that gets straight to the point, satisfies the reader nonetheless, and stays concise! 

To recap, all of these personal statement examples were engaging, insightful, and reflective! Implementing these qualities into your own essay will undoubtedly elevate it!

If you’re looking for more sample essays to spark your imagination, check out our database with tons of example admission essays ! 

Access 55+ free personal statement examples

FAQs: Length of a Personal Statement

Still, have questions about the best length for personal statements? Don’t worry; check out these FAQs instead!

1. How Strict Are Word Counts?

We advise you not to exceed word limits or ranges. Following the word count shows you can follow instructions. If there’s a word limit, it’s there for a reason! 

2. Are 200 Words Enough for a Personal Statement?

Typically, 200 words aren’t enough for a personal statement, but supplemental essay word limits tend to fall in this range. 

3. Can a Personal Statement Exceed 500 Words?

It’s quite common for college personal statements to exceed 500 words – the Common, Coalition, and QuestBridge Apps all recommend or cap personal statements at 650 words.

4. Can a Personal Statement Be 1,000 Words?

Excluding special cases, 1,000 words is typically too long for a personal statement.

5. Are Two Pages Too Long for a Personal Statement?

This depends on what the application or school requests, so ensure you double-check any requirements for personal statements. 

6. What is the Typical Recommended Length of a Personal Statement?

Recommended Common App personal statement length typically ranges from 500 to 650 words. 

7. Are 600 Words Too Much for a Personal Statement? 

Not at all! All three main college application services recommend (or limit) personal statements to 650 words. 

8. What is a Personal Statement Word Count for Common App?

The personal statement word count for the Common App falls between 250 and 650 words. You can choose one of seven prompts and craft your essay within this range. 

You can access the prompts and instructions via your Common App account under the "Common App" tab and then clicking on "Writing." This ensures your essay meets the specified requirements while allowing for creative expression.

Final Thoughts

So, how long should a personal statement be? That depends on the application portal you choose. Remember, your personal statement is all about you. It’s your chance to shine and let yourself be known to admission committees as an aspiring applicant. Happy writing!

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How to Write a Personal Statement (with Tips and Examples)

Hannah Yang headshot

Hannah Yang

How to write a personal statement

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

personal statement definition

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

how long does my personal statement need to be

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Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

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Writing the Personal Statement

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The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

  • What's special, unique, distinctive, and/or impressive about you or your life story?
  • What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
  • When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
  • How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
  • If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
  • What are your career goals?
  • Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
  • Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
  • What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
  • What skills (for example, leadership, communicative, analytical) do you possess?
  • Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
  • What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

  • If you are applying to several schools, you may find questions in each application that are somewhat similar.
  • Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

  • Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

  • Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

  • If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

  • The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

  • The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

  • There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

  • If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

  • Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

  • A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

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How to Write an Amazing Personal Statement (Includes Examples!)

how long does my personal statement need to be

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

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Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

how long does my personal statement need to be

Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

how long does my personal statement need to be

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

How to Write an Amazing Personal Statement (Includes Examples!)

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

  • What experiences have shaped who you are? 
  • What’s special or unique about you or your life story? 
  • Who or what has inspired you the most? 
  • What accomplishments are you most proud of? 
  • What are your goals for the future? How have you arrived at those goals? 
  • If your life was a movie, what would be the most interesting scene? 
  • What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

  • It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
  • Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
  • Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
  • Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

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Frequently asked questions about writing personal statements 

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How to Write a Strong Personal Statement

  • Ruth Gotian
  • Ushma S. Neill

how long does my personal statement need to be

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

  • Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
  • Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
  • Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
  • Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

how long does my personal statement need to be

  • Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
  • Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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By Nik Taylor (Editor, The Uni Guide) | 18 August 2023 | 22 min read

How to write an excellent personal statement in 10 steps

Stand out from the crowd: here's how to write a good personal statement that will get you noticed

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how long does my personal statement need to be

Your personal statement forms a core part of your university application, and the sooner you get going, the better you can make it. You may think that your personal statement won’t matter as much to unis as your grades and experience but a great personal statement could make all the difference between you and a candidate with the same grades. Sure, your application might not reach that deal breaker stage. But is it something you want to leave to chance?  Here we’ll take you through the process of planning, writing and checking a good personal statement, so you end up with something you can submit with confidence. And to make sure the advice we're giving you is sound, we’ve spoken to admissions staff at loads of UK universities to get their view. Look out for video interviews and advice on applying for specific subjects throughout this piece or watch our personal statement playlist on YouTube .

  • Are you looking for personal statement examples? Check our library of hundreds of real personal statements, on The Student Room

Personal statement deadlines

You'll need to make sure you've got your personal statement written well in advance of your application deadline. Below are the main university application deadline dates for 2024 entry.

2024 entry deadlines

16 October 2023: Deadline for applications to Oxford and Cambridge universities, along with most medicine, dentistry, and veterinary courses.   31 January 2024: Deadline for applications to the majority of undergraduate courses. After this date, universities will start allocating places on these courses –   but you can still apply after the 31 January deadline , as this article explains . 30 June 2024:  Students who apply after this date will be entered into Clearing .

  • Read more: Ucas deadlines and key application dates

What is a personal statement?

A personal statement is a central part of your Ucas application, where you explain why you’ve chosen a particular course and why you’ll be good at it. It's your chance to stand out against other candidates and hopefully get that all-important offer. You only write one personal statement which is then read by each university you apply to, so if you are applying for more than one subject (or it's a combined course) it's crucial that you include common themes or reference the overall skills needed for all subjects. Personal statements are especially important if you’re trying to get on a very competitive course, where you need to do anything you can to stand out to admissions tutors. Courteney Sheppard, senior customer experience manager at Ucas, advises that your personal statement is "the only part of the application that you have direct control over. Do lots of research to demonstrate your passion, curiosity and drive to pursue your chosen subject." There’s a limit on how much you can write: your personal statement can be up to 4,000 characters (including spaces) or 47 lines of 95 characters (including spaces); whichever is shorter. This may appear generous (read: long) but once you've got going you may find yourself having to edit heavily.

  • Read more: teacher secrets for writing a great personal statement

1. Plan what you want to cover

The first thing you need to do is make a plan. Writing a personal statement off the top of your head is difficult. Start by making some notes, answering the following questions:

  • What do you want to study?
  • Why do you want to study it?
  • What is there about you that shows you’re suited to studying this subject at university? Think about your personality, as well as your experiences.
  • What are your other interests and skills?

These few points are going to form the spine of your personal statement, so write them in a way that makes sense to you. You might want to make a simple bulleted list or you might want to get all arty and use a mindmap. Whatever you choose, your aim is the same. You want to get it clear in your own head why a university should offer you a place on its course. Getting those details down isn't always easy, and some people find it helpful to make notes over time. You might try carrying a notebook with you or set up a memo on your phone. Whenever you think of something useful for your personal statement, jot it down. Inspiration sometimes comes more easily when you’re thinking about something else entirely. It might help to take a look at The Student Room for some sample personal statements by university and sample personal statements by subjects , to give you an idea of the kind of thing you want to include. 

  • Read more: personal statement FAQs

2. Show off your experience

Some things are worth adding to your personal statement, some things are not. Firmly in the second camp are your qualifications. You don’t need to mention these as there’s a whole other section of your personal statement where you get to detail them very precisely. Don’t waste a single character going on about how great your GCSE grades are – it’s not what the admissions tutor wants to read. What they do want to see is: what have you done? OK, so you’ve got some good grades, but so do a lot of other applicants. What have you done that’s different, that shows you off as someone who really loves the subject you’re applying for? Spend some time thinking about all the experience you have in that subject. If you’re lucky, this might be direct work experience. That’s going to be particularly appropriate if you’re applying for one of the more vocational subjects such as medicine or journalism . But uni staff realise getting plum work experience placements is easier for some people than others, so cast your net wider when you’re thinking about what you’ve done. How about after-school clubs? Debating societies? Are you running a blog or vlog? What key skills and experience have you picked up elsewhere (eg from hobbies) that could be tied in with your course choice? Remember, you’re looking for experience that shows why you want to study your chosen subject. You’re not just writing an essay about what you're doing in your A-level syllabus. Use this checklist as a guide for what to include:

  • Your interest in the course. Why do you want to spend three years studying this subject at university?
  • What have you done outside school or college that demonstrates this interest? Think about things like fairs/exhibitions, public lectures or voluntary work that is relevant to your subject.
  • Relevant work experience (essential for the likes of medicine, not required for non-vocational courses such as English )
  • Skills and qualities required for that career if appropriate (medicine, nursing and law as obvious examples)
  • Interest in your current studies – what particular topics have made an impression on you?
  • Any other interests/hobbies/experiences you wish to mention that are relevant either to the subject or 'going to uni'. Don't just list your hobbies, you need to be very selective and state clearly what difference doing these things has made to you.
  • Plans for a gap year if you’re deferring entry.

Read more: 6 steps you need to take to apply to university

3. Be bold about your achievements

Don't be bashful about your achievements; that’s not going to help you get into uni. It's time to unleash your inner Muhammed Ali and get all “I am the greatest” with your writing. Do keep it focused and accurate. Do keep your language professional. But don’t hide your qualities beneath a layer of false modesty. Your personal statement is a sell – you are selling yourself as a brilliant student and you need to show the reader why that is true. This doesn’t come naturally to everyone, and if you’re finding it difficult to write about how great you are it’s time to enlist some help. Round up a friend or two, a family member, a teacher, whoever and get them to write down your qualities. Getting someone else’s view here can help you get some perspective. Don’t be shy. You are selling your skills, your experience and your enthusiasm – make sure they all leap off the screen with the way you have described them.

  • Read more: the ten biggest mistakes when writing your personal statement  

4. How to start your personal statement

Type your personal statement in a cloud-based word processing program, such as Google Docs or Microsoft Word and don’t copy and paste it into Ucas Hub until it’s finished.  One of the benefits of doing it this way is that you can run spell check easily. (Please note, though, that Word adds "curly" quotation marks and other characters (like é or ü) that won't show up on your Ucas form, so do proofread it on Ucas Hub before submitting it to ensure it is how you typed it.)  Another big benefit is that you'll always have a backup of what you've written. If you're being super careful, you could always save your statement in another place as well. Bear in mind that extra spaces (eg adding spaces to the beginnings of paragraphs as indentation) are removed on Ucas. In your first sentence, cut to the chase. Why do you want to do the course? Don’t waste any time rambling on about the daydreams you had when you were five. Just be clear and concise – describe in one line why this course is so important to you. Then, in the rest of your intro, go into more detail in demonstrating your enthusiasm for the course and explaining how you decided this is what you want to do for the next three or more years. However you choose to start your statement, just avoid the following hoary old chestnuts. These have been some of the most used lines in personal statements over the years – they are beyond cliche, so don’t even think about it.

  • From a young age I have (always) been [interested in/fascinated by]…
  • For as long as I can remember, I have…
  • I am applying for this course because… 
  • I have always been interested in… 
  • Throughout my life I have always enjoyed… 
  • Reflecting on my educational experiences… 
  • [Subject] is a very challenging and demanding [career/profession/course]… 
  • Academically, I have always been… 
  • I have always wanted to pursue a career in… 
  • I have always been passionate about…   

5. Focus your writing on why you've chosen that subject

So you’ve got your intro done – time to nail the rest of it. Bear in mind that you’ve got to be a little bit careful when following a personal statement template. It’s easy to fall into the trap of copying someone else’s style, and in the process lose all of your own voice and personality from your writing. But there is a rough order that you can follow, which should help keep you in your flow. After your opening paragraph or two, get into any work experience (if you’ve got it). Talk about extracurriculars: anything you've done which is relevant to the subject can go here – hobbies, interests, volunteering. Touch on your career aspirations – where do you want this course to take you? Next, show your enthusiasm for your current studies. Cite some specific examples of current work that you enjoyed. Show off your relevant skills and qualities by explaining how you’ve used these in the past. Make sure you’re giving real-world examples here, not just vague assertions like “I’m really organised and motivated”. Try to use examples that are relevant.   Follow this up with something about you as a person. Talk about non-academic stuff that you like to do, but link it in some way with the course, or with how it shows your maturity for dealing with uni life. Round it all off by bringing your main points together, including a final emphasis of your commitment to studying this particular course.

  • Read more: how to write your personal statement in an evening  

6. How long should a personal statement be?

You've got to work to a very specific limit when writing your personal statement. In theory you could use up to 4,000 characters – but you’re probably more likely to be limited by the line count. That's because it's a good idea to put line breaks in between your paragraphs (to make it more readable) and you only get a maximum of 47 lines. With this in mind, 3,500 characters is a more realistic limit. But when you’re getting started you should ignore these limits completely. At first, you just want to get down everything that you feel is important. You'll probably end up with something that is far too long, but that's fine. This is where you get to do some polishing and pruning. Keep the focus of your piece on the course you’re applying for, why you want to do it and why you’re perfectly suited to it. Look through what you’ve written so far – have you got the balance right? Chop out anything that goes on a bit, as you want each point to be snappy and succinct.

  • Read more: universities reveal all about personal statements  

7. Keep it simple

8. Smart ways to end your personal statement

Writing a closing line that you’re happy with can feel as tricky as coming up with your opener. What you’re looking for here is a sign-off that is bold and memorable. The final couple of sentences in your statement give you the opportunity to emphasise all the good stuff you’ve already covered. Use this space to leave the reader in no doubt as to what an excellent addition you would be to their university. Pull together all your key points and – most importantly – address the central question that your personal statement should answer: why should you get a place on the course?

  • Read more: universities explain how to end your personal statement with a bang  

9. Make sure your personal statement has no mistakes

Now you’ve got a personal statement you’re happy with, you need to make sure there are no mistakes. Check it, check it a second time, then check it again. Once you’ve done that, get someone else to check it, too. You will be doing yourself a massive disservice if you send through a personal statement with spelling and/or grammatical errors. You’ve got months to put this together so there really is no excuse for sending through something that looks like a rush job. Ask your teachers to look at it, and be prepared to accept their feedback without getting defensive. They will have seen many personal statements before; use what they tell you to make yours even better. You’ve also got another chance here to look through the content of your personal statement, so you can make sure the balance is right. Make sure your focus is very clearly on the subject you are applying for and why you want to study it. Don’t post your personal statement on the internet or social media where anyone can see it. You will get picked up by the Ucas plagiarism checker. Similarly, don't copy any that you find online. Instead, now is a good time to make your parents feel useful. Read your personal statement out to them and get them to give you feedback. Or try printing it out and mixing it up with a few others (you can find sample personal statements on The Student Room). Get them to read them all and then try to pick yours out. If they can't, perhaps there's not enough of your personality in there.  

10. Don't think about your personal statement for a whole week

If you followed the advice at the very start of this guide, you’ve started your personal statement early. Good job! There are months before you need to submit it. Use one of these weeks to forget about your personal statement completely. Get on with other things – anything you like. Just don’t go near your statement. Give it a whole week and then open up the document again and read through it with fresh eyes. You’ll gain a whole new perspective on what you’ve written and will be well placed to make more changes, if needed.

  • Read more: how to write your personal statement when you have nothing interesting to say  

10 steps to your ideal personal statement

In summary, here are the ten steps you should follow to create the perfect personal statement.  

Personal statement dos and don'ts

  • Remember that your personal statement is your personal statement, not an article written about your intended field of study. It should tell the reader about you, not about the subject.
  • Only put in things that you’re prepared to talk about at the interviews.
  • Give convincing reasons for why you want to study the course – more than just "enjoying the subject" (this should be a given).
  • For very competitive courses, find out as much as you can about the nature of the course and try to make your personal statement relevant to this.
  • Be reflective. If you make a point like 'I like reading', 'I travelled abroad', say what you got from it.
  • Go through the whole thing checking your grammar and your spelling. Do this at least twice. It doesn’t matter if you’re not applying to an essay-based course – a personal statement riddled with spelling mistakes is just going to irritate the reader, which is the last thing you want to do. If this is something you find difficult then have someone look over it for you.
  • Leave blank lines between your paragraphs. It’s easier for the reader to get through your personal statement when it’s broken into easily digestible chunks. Remember that they’re going to be reading a lot of these! Make yours easy to get through.
  • Get someone else's opinion on your statement. Read it out to family or friends. Share it with your teacher. Look for feedback wherever you can find it, then act upon it.
  • Don’t write it like a letter. Kicking off with a greeting such as "Dear Sir/Madam" not only looks weird, it also wastes precious space.
  • Don’t make jokes. This is simply not the time – save them for your first night in the union.
  • Don’t criticise your current school or college or try to blame teachers for any disappointing grades you might have got.
  • Be afraid of details – if you want your PS to be personal to you that means explaining exactly which bits of work or topics or activities you've taken part in/enjoyed. It's much more compelling to read about one or two detailed examples than a paragraph that brushes over five or six.
  • Just list what you're doing now. You should pull out the experiences that are relevant to the courses which you're applying to.
  • Mention skills and activities without giving examples of when they have been demonstrated by you or what you learnt from them. Anyone can write "I have great leadership skills" in a PS, actually using a sentence to explain when you demonstrated good leadership skills is much rarer and more valuable.
  • Refer to experiences that took place before your GCSEs (or equivalent).
  • Give explanations about medical or mental health problems. These should be explained in your reference, not your PS.
  • Apply for too many different courses, making it difficult to write a convincing personal statement which supports the application.
  • Write a statement specific to just one institution, unless you're only applying to that one choice.
  • Copy and paste the statement from somewhere else! This means do not plagiarise. All statements are automatically checked for plagiarism by Ucas. Those that are highlighted by the computer system are checked manually by Ucas staff. If you’re found to have plagiarised parts of your statement, the universities you apply to will be informed and it could jeopardise your applications.
  • Use ChatGPT or another AI program to write your personal statement for you. Or, if you do, make sure you thoroughly edit and personalise the text so it's truly yours. Otherwise you're very much at risk of the plagiarism point above.

You may want to look at these...

How to write your university application.

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It might feel like it's taking forever for your uni offers to come through. Find out what's going on, and when you should hear back

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Frequently asked questions

How long is a personal statement.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

Frequently asked questions: Graduate school

In the US, most graduate school applications require you to include:

  • Transcripts from previous educational institutions
  • Standardized test scores (such as the GRE or MCAT)
  • A graduate resume
  • 2–3 letters of recommendation
  • A statement of purpose

Some programs may ask you to write a personal statement in addition to, or instead of, a statement of purpose. You may also be asked to an interview .

Always carefully read the application instructions for the specific program you’re applying to.

Most medical school programs interview candidates, as do many (though not all) leading law and business schools.

In research programs, it depends—PhDs in business usually do, while those in economics normally do not, for example.

Some schools interview everyone, while others only interview their top candidates. Look at the websites of the schools you’re applying to for more information on whether they conduct interviews.

In addition to thinking about your answers for the most commonly asked grad school interview questions , you should reach out to former and current students to ask their advice on preparing and what sort of questions will be asked.

Look back through your resume and come up with anecdotes that you could use for common questions, particularly those that ask about obstacles that you overcame. If you’re applying for a research program, ensure that you can talk about the previous research experience you’ve had.

You should also read as much research in your field as possible. Research the faculty at the schools you’re applying to and read some of their papers. Come up with a few questions that you could ask them.

Graduate schools often ask questions about why you are interested in this particular program and what you will contribute.

Try to stay away from cliche answers like “this is a good program” or “I got good grades in undergrad” and focus instead on the unique strengths of the program or what you will bring to the table. Understand what the program is looking for and come up with anecdotes that demonstrate why you are a good fit for them.

Different types of programs may also focus on different questions:

  • Research programs will often ask what topics you’d like to research and who you would like to work with, as well as specific questions about your research background.
  • Medical schools are interested in your personal motivation, qualities such as integrity and empathy, and how you’d respond to common ethical dilemmas.
  • Business schools will focus on your past work experience and future career prospects, and may be particularly interested in any experience you have managing or working with others.

Some students apply to graduate school straight from undergrad, but it’s also common to go back to school later in life. The ideal time to do so depends on various financial, personal, and career considerations . Graduate school is a big commitment, so you should apply at a time when you can devote your full attention to it.

Your career path may also determine when you should apply. In some career fields, you can easily progress without a graduate degree, while in others—such as medicine, business, and law—it’s virtually impossible to move up the career ladder without a specific graduate degree.

Most graduate school applications for American graduate programs are due in December or January for a September start.

Some types of programs, especially law school, are rolling applications, meaning that the earlier you apply, the earlier you’ll hear back. In this case, you should aim to apply as early as possible to maximize your chances.

Medical school follows a completely separate timeline with much earlier deadlines. If you’re applying for medical school, you should speak to advisors at your university for more information.

A good starting point to aim for is about 18 months before you would start the program, or 6–9 months before the applications are due.

In the first few months of the process, research programs and study for any standardized exams you might need.

You can then begin writing your personal statements and statements of purpose , as well as contacting people to write your letters of recommendation . Ensure that you give recommenders plenty of time to complete their letters (ideally around 2–4 months).

In the US, the graduate school application process is similar whether you’re applying for a master’s or a PhD . Both require letters of recommendation , a statement of purpose or personal statement , a resume or CV , and transcripts. Programs in the US and Canada usually also require a certain type of standardized test—often the GRE.

Outside the US, PhD programs usually also require applicants to write a research proposal , because students are expected to begin dissertation research in the first year of their PhD.

A master’s degree usually has a higher upfront cost, but it also allows you to start earning a higher salary more quickly. The exact cost depends on the country and the school: private universities usually cost more than public ones, and European degrees usually cost less than North American ones. There are limited possibilities for financial aid.

PhDs often waive tuition fees and offer a living stipend in exchange for a teaching or research assistantship. However, they take many years to complete, during which time you earn very little.

This depends on the country. In the United States, you can generally go directly to a PhD  with only a bachelor’s degree, as a master’s program is included as part of the doctoral program.

Elsewhere, you generally need to graduate from a research-intensive master’s degree before continuing to the PhD.

This varies by country. In the United States, PhDs usually take between 5–7 years: 2 years of coursework followed by 3–5 years of independent research work to produce a dissertation.

In the rest of the world, students normally have a master’s degree before beginning the PhD, so they proceed directly to the research stage and complete a PhD in 3–5 years.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

It’s best to ask in person if possible, so first reach out and request a meeting to discuss your graduate school plans.

Let the potential recommender know which programs you’re applying to, and ask if they feel they can provide a strong letter of recommendation . A lukewarm recommendation can be the kiss of death for an application, so make sure your letter writers are enthusiastic about recommending you and your work!

Always remember to remain polite. Your recommenders are doing you a favor by taking the time to write a letter in support of your graduate school goals.

This depends on the program that you are applying for. Generally, for professional programs like business and policy school, you should ask managers who can speak to your future leadership potential and ability to succeed in your chosen career path.

However, in other graduate programs, you should mostly ask your former professors or research supervisors to write your recommendation letters , unless you have worked in a job that corresponds closely with your chosen field (e.g., as a full-time research assistant).

Choose people who know your work well and can speak to your ability to succeed in the program that you are applying to.

Remember, it is far more important to choose someone who knows you well than someone well-known. You may have taken classes with more prominent professors, but if they haven’t worked closely with you, they probably can’t write you a strong letter.

The sections in your graduate school resume depend on two things: your experience, and the focus of the program you’re applying to.

Always start with your education. If you have more than one degree, list the most recent one first.

The title and order of the other sections depend on what you want to emphasize. You might include things like:

  • Professional experience
  • Voluntary and extracurricular activities
  • Publications
  • Awards and honors
  • Skills and certifications

The resume should aim for a balance between two things: giving a snapshot of what you’ve done with your life so far, and showing that you’re a good candidate for graduate study.

A resume is typically shorter than a CV, giving only the most relevant professional and educational highlights.

An academic CV should give full details of your education and career, including lists of publications and presentations, certifications, memberships, grants, and research projects. Because it is more comprehensive, it’s acceptable for an academic CV to be many pages long.

Note that, outside of the US, resume and CV are often used interchangeably.

No, don’t include your high school courses and grades. The education section should only detail your college education.

If you want to discuss aspects of high school in your graduate school application, you can include this in your personal statement .

A resume for a graduate school application is typically no more than 1–2 pages long.

Note, however, that if you are asked to submit a CV (curriculum vitae), you should give comprehensive details of all your academic experience. An academic CV can be much longer than a normal resume.

Always carefully check the instructions and adhere to any length requirements for each application.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

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Application Tips: Writing a Personal Statement

Writing personal statements for scholarship applications.

In many ways, writing a personal statement is a 180-degree turn from what you’re used to doing in college. You have been trained to write rather staid, formal, academic papers in which you know the format and what is expected of you, and the challenge lies in researching the topic at hand. In crafting a personal statement you are the world’s leading expert on the topic, but must create the method of conveying this information to the committee.

What is a personal statement?

A personal statement is…

  • Your introduction to the committee.
  • The heart of your application, which is your ticket to an interview, where the scholarship or fellowship will be decided.
  • A picture of you.
  • An invitation to get to know you.
  • An indication of your priorities.
  • Your story.
  • “a serious examination of the intellectual and personal experiences that have motivated you to participate in this process and to pursue the particular project you are proposing in your application, and the ways in which your intellectual and personal experience since entering college have informed your choices.”
  • Among your best opportunities to gain solely from the process of applying for a scholarship or fellowship. Even if you aren’t nominated or don’t win, you will have this amazing document that crystallizes who you are and what’s important to you in just a few hundred words. Taking the time to really work hard on this will pay dividends – if not financial reward in the form of a scholarship, then as help as you look for other next steps after graduation.

In the end, every personal statement I’ve read that I thought was truly exceptional had one thing in common: when I finished reading it, I thought, “I’d like to meet this person. I’d like to take this student out for a cup of coffee and learn more.” A really effective personal statement tells the reader what makes you different from everyone else in the applicant pool, and does so while utilizing engaging, interesting, and concise prose.

With that very general advice in mind, here are more specific do’s and don’ts for writing a personal statement:

  • Write from your gut. You’re used to writing from your head. Don’t let your head make it up. Listen to your gut, and get it down.
  • You can’t tell them everything. Have a few main points you want to get across, and let them find out the rest of your story in your resume, interview, letters of recommendation, and other elements of your application.
  • When you decide on the main points and stories you want to tell, answer these questions: What is the point of the story you’re telling? What do you need to include to tell it well? What isn’t necessary?
  • Have many others read it for objectivity and distance, since this is the most personal topic you’ll ever write about.
  • Remember your high school English teacher’s advice of “show don’t tell.” Don’t tell them that you’re enthusiastic or passionate about a topic; tell them a story that shows your enthusiasm and passion.
  • Include anecdotes of life-changing moments, or moments that clarified and crystallized what you want to do.
  • Tailor your essay to the opportunity and application. What instructions do they give you for topics, length, etc? What parts of your story does the committee most want to hear about?
  • The first paragraph is vitally important. It sets tone and direction of the rest of the essay, and provides quick personal insights. The conclusion should pull the essay together, but also point to the future and indicate how the themes developed throughout the essay will continue to develop. Give the committee a sense of how this opportunity will impact you in the long-term, and what the link is between your personal statement and proposed program of study.
  • Sell yourself. Students have a wonderful sense of egalitarianism (“We’re all talented. We’re all smart. We’re all wonderful. I’m no different from my peers.”) that I love, but that can hurt you in a personal statement, where you really need to set yourself apart from everyone else who is applying. Be careful, though, because there is a fine line here that you don’t want to cross. You have to write about yourself without being egotistical; be confident but not arrogant; be informative but also persuasive; and believe in yourself without seeming self-important.
  • Think about, plan, and pay careful attention to your tone. How will your tone come across to your reader? What does it say about you? Tone can speak to who you are more loudly than do your words.
  • Be authentic, accurate, and honest. Interview questions are usually based on your personal statement more than any other element of your application, so don’t write just what you think the committee will want to hear. Phoniness will come out in the interview and hurt you. In an interview, be prepared to delve much further into the topics and issues raised in your personal statement.
  • Give yourself lots of time to experiment and prepare many, many drafts, and perhaps even wholly different versions. Your first few drafts are likely to be awful. That’s ok. Don’t be afraid to be terrible. The important thing is to get your ideas down on paper, then dress them up later.
  • Think about how this fits in with the flow of your application – how does it mesh with your letters of recommendation? Your transcript? Your proposal?
  • Be human. Talk about your preferences, foibles, and obstacles. Explain and own your shortcomings.
  • Write about what excites you, and don’t be afraid to be sophisticated, detailed, and enthusiastic about it. This is especially true for scholarships that are strongly academic in nature, and that are being decided by academicians; they enjoy seeing young scholars excited about arcane or obscure ideas and research proposals.
  • Don’t be flowery in your prose
  • Don’t refer to me/I too many times
  • Don’t use this as a resume in narrative form. You should only talk about those accomplishments that are directly germane to the subject at hand. Let them find out about your other activities through the other elements of your application.
  • You should try to avoid references to past traumas, such as deaths or alcohol and drug use in your family. While these may be important moments in your life, it is too easy to accidentally write about them in a way that seems schmaltzy, exploitative, or designed to create pity for you. Only write about traumatic events if they are crucial to understanding your topic to be studied or to your theme. If you are writing about trauma, try to treat these moments with some distance and objectivity, and be sure to have others read your statement with this concern in mind.
  • Remember that this is not a confessional. Don’t be overly personal or reveal details that could cause your reader to squirm.
  • An academic paper with you as the subject.
  • A journal entry in which you reveal your most private thoughts and actions.
  • A plea or justification for the scholarship. Don’t whine or beg.

GETTING STARTED ... 

Okay, that’s all well and good. Now you have some very vague idea of what this is supposed to look like and some basic ground rules. But how do you get started?

In general, remember that this is about listening to your gut, not letting your head talk. You have to find ways to turn off the logical, academic, editing part of your brain and tune in to your gut. Do this by engaging in mindless, repetitive activities that allow your mind to wander away, like doing dishes, jogging, or driving on a long, straight, uncrowded interstate. Or try writing first thing in the morning, every day, before your brain has a chance to really wake up and kick in.

Listen for the small voice inside that really knows you best.

Then, start writing. Here are three plans of attack to begin writing your personal statement:

Brainstorm / Free write / Organize. Just sit down and just start writing about yourself. Don’t edit anything out. Just let everything about you spill out on the page. Then pick a bunch of the most promising-looking ideas and give yourself five minutes to free write on each of those topics to see which ones you can tease the most out of. Lastly, start organizing them: which ones fit together the best? How can you make sense of these disparate parts? Make a schematic, organizational, or flow chart that shows the relationship between them.

Make a timeline of your life. What three or five or ten events would someone have to know to understand you? How do they connect to one another?

Write short answers to a bunch of the following questions. Keep track of which ideas keep popping up, and when you seem to be repeating yourself. Limit yourself to one or two paragraphs so that you can answer as many of these as possible.

  • What experiences do you like talking about the most? What has been the most interesting, intriguing, and exciting part of your life – why, and what did you learn from it?
  • Discuss an activity or experience that has helped you to clarify your long-term academic goals.
  • Name a class or internship that you have taken to develop expertise in your major field of study.
  • Describe a person who has shaped your values or beliefs.
  • In five years, where do you see yourself working and what do you envision yourself doing?
  • Discuss a need of society that you hope to address in your career Use statistics and other published resources to document the magnitude of the problem.
  • Describe your hometown and explain its impact on your beliefs or values.
  • Discuss an obstacle that you’ve had to overcome to achieve your academic goals.
  • Write me a letter, and tell me everything you do, your personal history, and what matters to you.
  • What do you enjoy doing?
  • When I was in kindergarten, one of my best friends loved to eat so much that he would hum with joy when he ate. What makes you so happy that you can’t help but hum? When are you really  you ? When have you been so immersed in what you were doing that time seemed to evaporate?
  • What ideas, books, theories, or movements have made a profound impact on you? Be honest and don’t try to impress anyone.
  • Where or how do you seem to waste the most time?
  • How are you a typical product of your generation and culture? In what ways do you deviate from the norm?
  • Which famous person (alive or dead; real or imagined) do you most identify with, and why?
  • What errors or mistakes have you made that have taught you something about yourself?
  • How have you changed since you came to Grinnell?
  • What is something you haven’t tried yet, but want to? What is keeping you from trying this?
  • Of which decision or accomplishment in your life are you the most proud?
  • What do you wish you had done differently in college?
  • What makes you different from everyone else?
  • What kind of contribution do you want to make, and how?
  • When did you first become interested in your field of study and why?
  • What motivates you?
  • What are your goals? When did these become your goals, and why?
  • Describe an experience that changed you. How did you change? What does this change mean?

In the end, the process is worth it. Finalizing a personal statement and getting it to a point where you’re happy with and proud of it is not easy and takes a huge amount of time and energy. But even if you don’t win or even get an interview, going through the process of defining yourself and accounting for your life and decisions to this point will help you step back, look around, and engage your future.

Contributors include: Paula Warrick, American University; Jane Curlin, Willamette University; Mary Hale Tolar, Harry S. Truman Foundation; the Scholars and Fellows Office at Columbia University; Linda Critchlow, University of Puget Sound; Lori Coliander, University of Washington; and Barri Gold, Muhlenberg College.

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DOs and DON’Ts When Writing a Personal Statement

(1) Pay Attention to Each School’s Prompt Hopefully, for most applicants, this is a no-brainer. The prompt for each school is first available in August/September when law schools release that year’s application. The prompts typically don’t change much year to year, so you can get a head start by looking at the previous year’s application. For many/most applicants, the prompts are similar enough that the same personal statement template can be used with minor adjustments for each school (see Tip #2 on personalization). For some applicants, however, the prompts are different enough that you should write multiple personal statements. Be sure that the personal statement you use for a school does in fact respond to the prompt for that school. The ability to follow directions is a necessity for law school applicants.

(2) Personalize Your Statement Most law schools want to see that you have put time and effort into researching why that school is a good fit for you. One of the ways you can demonstrate your due diligence is to include a paragraph (typically at the close of your personal statement) outlining several specific factors that have drawn you to that law school. Be specific. Important considerations to note: (a) Vague statements asserting that a law school is a good fit for you without any supporting evidence or information are useless, so do your research and work on articulating the reasons for your interest in each school. (b) You can review a school’s website to determine what you like about that school, but don’t just regurgitate information from the website. They want to know why that information is relevant to your interests and/or goals. (c) Top-ranked schools (typically, top 5 or so) pretty much know why you would like to attend, so personalization is less important unless there is something that truly differentiates that school from others to you. (d) Some schools have a separate “optional” essay allowing you to discuss why you want to attend that school. If that is the case for one of your schools, write the separate essay, and omit the personalized paragraph from your personal statement. (e) Be sure to submit the correct versions to each school. Save the school’s name in the title to help minimize any potential for error.

(3) Be Personable As you now know, one of your goals as an applicant is to let admissions committees get to know you. It is just as important that they like you. Admissions committees are in no rush to admit applicants who are arrogant, pretentious, elitist, or rude. So the tone you use in your personal statement is important. Don’t assume that you need to use a formal tone just because you think lawyers write very formally. By using a formal tone, you are actually building a wall between yourself and the admissions committee—the opposite of what you should be doing. Aim for a more conversational (but not casual) tone so that the statement flows easily for the reader. Further, forget the big words that you think make you sound smart. They actually risk making you sound arrogant, pretentious, or even unintelligent (if used improperly). Strong writing conveys intelligence without the need for big words.

(4) Tell a Story Another easy way to be both personal and personable in your personal statement is to start off with an anecdote about yourself that sets up the framework for the rest of the statement. For example, if you are highlighting certain characteristics in your statement, tell an anecdote that demonstrates those characteristics. If you are discussing a defining moment in your life, describe a scene from that experience. A well-told anecdote can immediately capture readers’ attention and draw them into your world. Even if you don’t include an anecdote in the statement, the topic that you choose should, in a sense, “tell a story” about you in a way that captures and keeps the reader’s attention.

(5) Be Concise Some schools set no limit for personal statements, but most suggest either 2–3 or 2–4 pages. Aim for two pages, double-spaced. Do not make the error of thinking that more is better. Law schools value the ability to persuasively convey information in a relatively short space. Also, keep in mind that admissions committees are reviewing thousands of applications. Don’t waste their time.

10 DON’Ts 1. DON’T just restate your résumé in narrative form. That shows no critical thinking ability. If you are going to talk about more than one achievement or experience mentioned on your résumé, then connect the dots. Find a common theme that ties those items together. 2. DON’T address your weaknesses in the personal statement. Use an addendum.The personal statement should highlight the positives about you. 3. DON’T focus on your high school activities or accomplishments. Focusing on achievements in high school can draw attention to a lack of similar achievements in college. 4. DON’T be overly dramatic. Understatement is better. 5. DON’T spend too much time talking about someone or something else. Always bring the focus back to you. 6. DON’T start your statement with a famous quotation, no matter how well you think it might fit with the theme of your personal statement. Admissions committees want to hear your words, not those of someone else. 7. DON’T use legalese or Latin phrases. 8. DON’T be careless. Be sure not to accidentally mention the wrong school in your statement. 9. DON’T use big words in an effort to impress the admissions committees. It sets the wrong tone for the statement. 10. DON’T write a position paper or opinion piece. Even written well, those types of writings are not particularly useful to admissions committees because they miss the point of the personal statement.

Home › University › How To Write A Personal Statement? 10 Tips + Student Questions Answered › How To End A Personal Statement So The Admissions Committee Remembers You

How To End A Personal Statement So The Admissions Committee Remembers You

  • Published January 20, 2023

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Students are often unsure of  how to end a personal statement.  A strong conclusion makes all the difference in whether your application gets noticed by admissions officers or not.

If you’ve just finished writing your personal statement and you’re stuck on your ending, then don’t worry! This article will walk you through the essentials of personal statement conclusions.

Avoid writing a tedious and forgettable ending for your personal statement by following these rules.

Talk About Your Main Points

Don’t end your final paragraph by stating what you’ve never mentioned in the body of your personal statement. Remember, the purpose of your conclusion is to  wrap up  the package.

You shouldn’t say, “My experiences kindled my passion for engineering,” if you didn’t mention these “experiences” in the first place!

So actually summarising your key main body points is a great conclusion in many cases.

Summarise Your Key Points In A Simple Way

After reading thousands of personal statements, the admissions committee will be happy to see you concluding your personal statement with a clear summarisation of the vital points. 

Go over your personal statement and jot down the main takeaway of each paragraph. Once you have that list, find a way to integrate them into your conclusion.

You can dedicate a sentence to each key point, tie them all together, and you now have a conclusion that does what it’s supposed to do!

how to end a personal statement with 11 tips

Use Your Key Points To Restate Your Passion For Your Course

If you’re wondering how to end your personal statement using your key points, use them to restate your passion for the course you’re applying for.

Say your key points including your skills and experiences, and wrap them up by saying, “With the [your specific skills] and [your specific experiences] I’ve gained over the years, I’m committed to [mention your course].”

By doing so, you’re hitting two birds with one stone. One, you’re reminding the admissions committee that you have the skill set necessary to succeed in your course. Two, you’re demonstrating your dedication to your desired course.

Double Down On Your “Why”

Another powerful ending is to remind the reader of your “why.” Many students pursue their chosen course because they’re not sure what else to take.

So being clear on your purpose immediately sets you apart from the rest. 

To do this, take the most heart-moving story from the body of your personal statement on what inspired you to apply for your course. Mention the main idea of it in a sentence or two, then end with a “for this reason, I believe pursuing [mention course] is the best way to achieve my [state your why].”

If your course is related to education, perhaps your “why” is to help children learn by allowing them to show how they learn best.

Say you’re writing a medical personal statement . Maybe your “why” is to forward technology that helps safeguard the elderly from falling accidents because you witnessed your grandparent suffer injuries from a fall when you were young.

Doubling down on your “why” shows your conviction and direction on why you’re applying for your course.

Mention The Next Step Of Your Application Process

What’s the next step after the admissions committee accepts your personal statement? For many courses, they’ll call you up for an interview . Go ahead and mention this in your conclusion!

Write along the lines of “I’m looking forward to dedicating myself to this course, and I would love to receive an invitation for the interview.”

The reader will right away recognise that you’ve done your research. You know what the next step should be. You  are  serious about this application!

Make The Universities Excited To Have You As Their Student

Studying at a university is not merely a means to an end. It’s a profound journey in and of itself! You’ll meet new colleagues, form lifelong communities, and discover mentors who will guide you along with your future career.

Think of them when you’re pondering on how to end a personal statement. What can you contribute as a student to make the university a better place? Demonstrate your excitement in meeting them, building relationships with them, and serving them!

A statement as straightforward as “I am eager to establish new, lifelong relationships and use my [mention your skills] to help make the university a better place for learning and community-building.”

Demonstrate Your Willingness To Learn

Universities exist to train and mould students, not the other way around! A little humility goes a long way. Show yours by demonstrating your willingness to learn. Nothing excites teachers more than willing students.

To pull this off, make sure you know what values your course upholds. It could be service, excellence, inclusivity, and so on. State in your conclusion that “I’m looking forward to learning how to embody [write down the course’s values you resonate with], to grow and succeed in [mention your field of study].”

There’s so much value packed in this simple personal statement ending. Tweak it and make it yours!

Avoid Famous Quotes

Many students insert famous quotes from well-known persons when ending their personal statements. Avoid this tactic as much as possible because you’re driving attention  away  from YOU as the applicant.

If you want to include famous quotes, put them at the beginning of your personal statement to grab attention. To keep your reader’s attention focused on you in the end, why not come up with a memorable, relevant quote of your own?

Use The Bookend Strategy

Bookends are sturdy objects placed at either end of upright books to keep them standing. When you translate that into writing, the bookend strategy is when the introduction and conclusion statements connect to support the body between them.

You may start your personal statement with a heart-wrenching story about how you watched your beloved pet die of the wrong diagnosis. Then, for your conclusion, you can call back on this story and state how this event fuels you to pursue veterinary practice.

The bookend strategy is a clean and efficient way how to end your personal statement.

Ask Help From Your Family And Friends

If you’re still stuck on how to end a personal statement, don’t be afraid to ask for help. Approach your family and friends because they know you more than anyone. Read to them the introduction and body of your personal statement.

Ask them what particular line struck them the most. Maybe they know something about you that you missed including in your personal statement. What characteristics do they see in you that will help you succeed in your course?

Gather their answers in one place, and after reading them in one go, you now have a decent idea of what to emphasise in your conclusion statement.

Never State That It’s The “Conclusion” Or “Summary”

The most boring, generic way to end a personal statement is to write “In conclusion” or “In summary.” It’s actually one of the topics we cover in  what not to put in a personal statement .

Avoid this writing style at all costs. A good conclusion statement doesn’t require explicit announcements.

By its style and structure alone, the reader knows immediately they’re about to read a lasting statement. So don’t hesitate to proceed straight to the major points. As long as the conclusion connects seamlessly with the previous paragraph, you’re good to go!

Stay Authentic

Universities hold honesty in high esteem. Show authenticity and honesty in your personal statement beginning with an attention-grabbing introduction to a strong conclusion.

The best way to radiate honesty in your personal statement is to write from the right mindset. When you work on your personal statement, your objective is to show  who you are and demonstrate why you are a worthy candidate for the course .

Don’t try to impress. If you come from that standpoint, you’re more likely to add embellishments. The experienced admissions committee can smell insincere personal statements from a mile away. So stick with who you are and let your personality shine through.

Give Yourself A Break, Then Come Back To It

When working on how to conclude a personal statement, you need to give yourself time. After writing a rough draft of your conclusion statement, take a break and return to it after a few days. 

When you return to it, you’ll be surprised to notice details you haven’t seen before. Edit as you like, and make it better. Keep the old versions of your conclusion at hand so you can readily compare them with your newest, edited text. Compare and choose which one sounds better.

5 Bad Examples For A Personal Statement Conclusion

These are 5 personal statement examples for conclusions that don’t meet the criteria outlined above.

  • In this application essay, I have made it clear I am an outstanding candidate for a degree because I think everyone will love my positive attitude and I deserve it.
  • In summary, you can see my highlighted qualifications and experience, I know they’re not the best, but I want to stress that my passion for this field is what sets me apart as a candidate. It shouldn’t matter if the others are more qualified or experienced than me.
  • Remember the skills I have, that’s really what sets me apart from other students, they don’t have what it takes to break the rules creatively and not follow the book.
  • Finally, I would like to thank you for considering me for this opportunity and I hope you will make the right decision by choosing me, otherwise, I may cry and be disappointed.
  • As a final note, it’s easy to see how qualified I am for this degree and how I will excel in it – but you should accept me because I’m cool and will get along with everyone else.

5 Amazing Examples Of A Personal Statement Ending

  • In conclusion, I am excited about the opportunity to study computer science at this university. My passion for technology, combined with my programming skills and experience, make me an ideal candidate for the program. I am eager to learn from the esteemed faculty and contribute to the research community. I am confident that this program will enable me to achieve my career goals and make a meaningful impact in the field of technology.
  • In summary, I have always been fascinated by the human body and its functions. My experience in volunteering in hospitals, combined with my academic record, makes me confident in my ability to handle the rigours of a medical degree. I am excited about the opportunity to study at this esteemed university and to contribute to the field of medicine through research and patient care.
  • To wrap things up, I am excited to pursue a degree in Mechanical Engineering at this university. My passion for designing and building, combined with my experience in physics and mathematics, make me confident that I have the knowledge and skills to excel in this program. I am eager to learn from the esteemed faculty and contribute to the field of mechanical engineering through research and innovation.
  • Finally, I am honoured to be considered for a law degree at this university. My passion for justice, combined with my research skills and experience, make me an ideal candidate for the program. I am excited about the opportunity to learn from the esteemed faculty and to contribute to the legal field through research and practice.
  • As a final note, I am excited to pursue a degree in Environmental Science at this university. My passion for the environment, combined with my experience in environmental research, makes me confident that I have the knowledge and skills to make a meaningful impact in this field. I am eager to learn from the esteemed faculty and contribute to the field through research and conservation efforts.

How Long Should the Conclusion To A Personal Statement Be?

A personal statement conclusion should be 150-200 words long and leave a positive lasting impression on the reader. A UCAS personal statement should be 4000 characters long, making the conclusion 705-940 characters long – this is just a rough estimation based on the average number of characters per word (4.7).

Do You Feel More Confident Writing A Personal Statement Conclusion?

To  end your personal statement  in the best possible way, you need to know the body’s key points. Use them as pillars when deciding which direction your conclusion takes. 

Will you highlight your future goals? Maybe you want to focus on your why? Take the time to decide. And if you’re stuck, don’t hesitate to ask for help from your family and friends so you can leave a lasting impression on the applications committee.

How much did this article help you out? Don’t forget to bookmark this page for future reference!

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  • Top Rated Personal Statements
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Writing Your Personal Statement

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  • Mature Student Personal Statements
  • Personal Statements By University
  • Personal Statement Editing Service
  • 10 Personal Statement Don'ts
  • Analysis Of A Personal Statement Example
  • Frequently Asked Questions
  • Personal Statement Timeline
  • Personal Statement Tips
  • Teacher's Advice
  • How To Write A Personal Statement
  • How To Start A Personal Statement
  • Submit Your Personal Statement
  • Personal Statement Questions 2025
  • Personal Statement Changes 2024

Personal Statement FAQs

Our personal statement FAQs will help ease the pain of writing a personal statement for your UCAS form . More advice can also be found on our blog .

What can I find in this article?

   
   
   
   
   
   

1. When should I start writing my personal statement?

It's never too early to start thinking about it! Unfortunately, UCAS deadlines have a tendency to creep up on most students, especially if you are applying to Oxbridge where the deadline is much earlier than other universities ( 15th October ).

However, you probably want a good idea of what course you're going to apply for before you launch in to actually writing the thing .

Check out Choosing A Degree if you're still deciding what subject to take.

On the other hand, don't leave it too late - you'll probably need a few weeks to write it and a week or so to get a reference written.

As a general guide we would say start writing it when you come back to school or college after the summer, though it might be worth jotting down a few ideas during the holidays.

We know some people are extremely organised and get at least their first draft done by the end of the summer!

2. How long can the personal statement be?

There is no actual word limit - instead, you have a maximum of 47 lines or 4000 characters to work with.

This is all the space UCAS give you on their online system, Apply . You can check that your statement will fit in the area provided by using our handy Personal Statement Length Checker .

3. How do I start writing my personal statement?

Most people won't be able to just start writing their personal statement off the top of their head - so it's a good idea to jot down a few notes first.

The main things to think about are:

  • why do you want to study your chosen course?
  • how do your skills, experiences and interests prove you are passionate about and committed to taking this course?

These are the two main things to start with, and if this still doesn't help you can look at a few more detailed starting points .

Many people have trouble writing about themselves and their personal qualities.

So if you're having trouble pop down to a library or bookstore and get a book on writing CVs that will go into this process in much more depth.

4. What are admissions tutors looking for?

Usually the sort of things you've written about for the part above!

Obviously the things admissions tutors are looking for will differ but in general: "Do we want this student on this course?" And "Do we want this student at this university?".

The idea of your personal statement is to show this - so once you've written it, have a read through and see if it answers these questions.

Individual universities and departments often publish information on applying and writing personal statements, so surfing the admissions scetion of their website should turn up more specific information on exactly what they're looking for.

Our blog post, 8 Things Not To Put In Your Personal Statement , will help you avoid making any obvious errors. Then check out What You Should Include In Your Personal Statement to make sure you don't miss anything important.

Read through our Personal Statement Writing Tips and How To Write A Personal Statement Guide for more comprehensive information and advice.

5. What's the most important part of the personal statement?

From our days of GCSE English, we would say either the beginning or the end.

A good first sentence will get the reader interested and ensure they actually read your statement rather than skim it.

A good ending will ensure the reader remembers your personal statement, though it also helps to have a good middle section as well.

The first line is probably the most important thing to work on. Most people put their reasons for studying the subject at the top, and this is generally regarded to be the most crucial part of the statement, as you need to hook the reader and make them want to read more.

However, the rest of your statement should make you shine as a candidate too, so there isn't really a definite answer to this question!

Just try to make your personal statement as interesting and polished as you can.

6. How do I write a statement for two different courses?

There's no easy way to write a personal statement for two totally unrelated courses.

If the courses are similar (i.e. Business Studies and Economics ) you may find you can write a personal statement that is relevant to both subjects without mentioning either subject by name.

If the courses are totally unrelated it may be impossible to write for both subjects without your personal statement sounding vague and unfocused.

Instead, you will need to concentrate on just one subject and just ignore the other, although you may want to question whether it's a good idea to apply for such different course, and re-think your subject choice .

7. Should I talk about what I want to do after university?

You could, but only if you have a good idea of what you want to do.

If you sound sure about what you want to do after university , it gives the impression that you've thought carefully about your course and what you want to do with it.

It is also a nice way to round off your personal statement , rather than just finishing on less important stuff like extra curricular activities.

If you don't have any future plans then leave it out - you don't want to be asked about them at interviews .

8. How should I structure my personal statement?

Most people write their personal statement in an essay style, usually starting off with the course and why they want to do it, then talking about their relevant work experience and skills, and finishing off with extra curricular activities.

However, you can use any style that you feel works best for you.

As a guide, spend around 50% of the space talking about your course and how you're suited to it and 50% on your work experience and other activities.

Exactly how you write your personal statement depends on your subject - generally people write more about work experience for vocational subjects like Medicine and Law than they would for Maths or English , where work experience is less important.

9. Is it worth doing loads of extra-curricular stuff to make my statement sound good?

There's no point doing extra things just to try and make yourself look good to universities - you won't enjoy it and it probably won't help much either.

From what we've seen, an interest and aptitude for the course is more important to admissions tutors than lots of extra curricular activities.

If you do want to do something to boost your application, read relevant books or do work experience related to the subject instead.

10. Should I talk about my qualifications?

No. There's already a section on the UCAS form for this, so don't waste space talking about them on your personal statement.

If you have something important that doesn't go in the qualifications section, ask your referee to put it down in your reference - it will sound better if it comes from them than from you.

11. Where can I see some example personal statements?

We have loads of free personal statement samples that you can browse through, broken down into subject categories so you can hopefully find what you are looking for quite easily!

Looking at what other students have written and submitted on their application is a useful way of seeing what makes a great personal statement (and what doesn't!).

Just make sure you don't copy sentences or whole chunks of these examples though, as UCAS has plagiarism detection software and your application will be rejected if it's found you've cheated!

12. What should I do after I've written my statement?

Ask for opinions on it!

Show it to your friends, parents, teachers, career advisors, etc and note down their comments.

The most useful comments are likely to come from your teachers in the subject and the people at your school or college who handle UCAS applications.

If you have enough time, leave your personal statement for a couple of weeks or a month and come back to it - if you're not still happy with what you wrote, it's time to start redrafting.

13. Should I post my personal statement online?

It's generally not a good idea to post it on an internet forum or discussion board before you've started university.

Anyone can steal information off a website and pass it off as their own, and with something as important as a personal statement, you don't want that to happen.

You should be OK sending it to people you trust by email - see the next question for a better way of getting people to look at it.

14. Where can I ask for feedback on my personal statement?

To get people to look at your personal statement without the risk of plagiarism visit the personal statement review section.

You can also get your personal statement professionally edited and reviewed here at Studential, through one of our very popular personal statement editing and critique packages.

We offer a range of services covering a variety of prices, so there's bound to be a package suited to you.

15. I'm still stuck with my personal statement - where can I find more in-depth advice?

Some people say writing a personal statement is easy – maybe it is, but it’s difficult to write a personal statement well. As this is such a big topic to cover, we suggest taking a look at our personal statement examples to help give you some inspiration for what to write, and then read through our  personal statement writing guide  when you’re ready to put pen to paper. Browse through the  other information and advice  we have in our personal statements section, and if you still feel you need a little extra help, you can always get your personal statement  professionally edited and reviewed  by one of our editors. We offer a range of UCAS personal statement editing and critique services , so there’s bound to be one suited to your needs. Don’t forget to ask your family, friends, teachers and careers adviser to look through your personal statement drafts, and incorporate any feedback they give you until you are 100% happy with it. Remember - it doesn’t matter how many times you have to redraft your personal statement – the most important thing is you get it right so you give yourself the best possible chance of being offered places by your chosen universities/colleges.

IMPORTANT:  When writing your personal statement, it’s vital you remember  not to copy from anyone else’s personal statement  (not even just a sentence!). Not only is it wrong and unfair, but any plagiarism will be detected by the Copycatch Similarity Detection Software. If UCAS discover you have plagiarised your personal statement, whether you have copied someone else’s entirely or parts of it, they will cancel your application.

You can also try looking through our personal statement guide for extra guidance.

This takes you through how to write a personal statement step-by-step, and goes into far more detail than this FAQ does.

If you feel you need more help, check out our personal statement editing and critique services  where our professional editors will review your statement to make it a success.

16. How do I write a personal statement if I'm a mature student?

Don't worry if you're a mature student applying to university - your qualifications, skills and extra experience will count as an advantage! Universities want to take on students from all walks of life, and this includes mature ones with more life experience.

Focus on what you can bring to the university if they offered you a place on the course, and how your degree fits into your future plans.

Read through some of our Mature Student Personal Statement Examples for inspiration.

17. How do I write a personal statement if I'm an international student?

As mentioned previously, universities want students from a range of backgrounds, and this includes those who want to study at their institution from abroad.

Again, try to convey how your experiences in your own country will benefit you on your course, and how they make you a valuable asset to the university.

To give you an idea of what other international students have written in the past, read through some of our International Student Personal Statement Examples for inspiration (but please remember not to copy them, or your application will be penalised!).

A few last tips

What have you done, relevant to your subject, that is unique and no one else is likely to put down?

Many people have the same old boring interests and work experience - you need something to separate you from the crowd, and while it's a gamble to make an individual personal statement, anything individual you do related to your chosen field can only look good.

Have a think - what makes you so special? If you can't think of anything then you can't complain if you get rejected! Finally, remember it's your personal statement, and you can write whatever you want in it.

If everything in this guide conflicts with what you've got already but you think you still have a killer personal statement, then use that.

A personal statement is about you, and you shouldn't let anyone tell you what to put in it - sticking blindly to the formula mentioned here will just stop your true personality showing through.

Further information

For more tips and advice on writing your personal statement, please see:

  • The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
  • Analysis Of A Personal Statement
  • Personal Statement Editing Services
  • Top 10 Personal Statement Writing Tips
  • Personal Statement Advice From A Teacher
  • Personal Statement Writing Guide
  • What To Do If You Miss The 15th January UCAS Deadline .

Best of luck with your personal statement!

Has lots of valuable

Mon, 19/09/2011 - 05:17

Has lots of valuable information

Thu, 06/10/2011 - 20:30

very good site!! Helped a lot!!!!

Wed, 12/10/2011 - 17:21

Great info, i appreciate it.

Fri, 14/10/2011 - 14:35

i wana apply for a science

Tue, 25/10/2011 - 10:22

i wana apply for a science faculty but what i did in the past were only related to English (eg:joining competitions in sos verse speaking,public speaking;volunteered to teach english;being chairman of english society at school./) and seems almost nth for science.... so should i write those experience also?but how can i link them to the content.... thanks

Wed, 26/10/2011 - 22:56

Excellent website, I have searched high and low for a website like this. Very impressed.

wow this has just simply

Fri, 28/10/2011 - 21:15

wow this has just simply saved my life:)

Sun, 30/10/2011 - 11:11

Thank you for the guidance, its very simple and straight forward

Disabilities

Fri, 04/11/2011 - 06:38

I have Aspergers should I include this in my PS because it has affected my involvement in extra curricular activities

like to point out that it is

Wed, 09/11/2011 - 15:13

like to point out that it is 47 lines and not 37 :) that aside, very helpful - thanks!

The best site I have found to

Fri, 02/12/2011 - 22:29

The best site I have found to help with personal statements, got so much useful infomation and straight to the point, will definately recommend to others in my class who are in the middle of their personal statments!

I have read that you should

Tue, 06/12/2011 - 14:57

I have read that you should write about why you wish to study at university and what inspires you to, and i want to but the real reason i want to study at uni is because of a very personal reason and im not sure wether to mention it as i feel i may come across as an attention seeker? the real reason i want to go is because of a very abusive relationship with an ex boyfriend that made me realise i should make the most of my life and do exactly what i want and never let anyone bring me down... do u think it would be too much if i said this - I was very unsure whether to write about the real reason I want to pursue what I’m passionate about, because its very personal. The truth is that is wasn’t a good experience. A traumatising abusive relationship with an ex boyfriend woke me up and made me see I should make the most out of my life.

Tue, 06/12/2011 - 15:03

Tue, 06/12/2011 - 15:08

Amazing Stuff

Mon, 13/02/2012 - 13:06

I'm so glad I found this site

Thu, 01/03/2012 - 15:46

I'm so glad I found this site. It's helped alot.

I'm so glad I found this site. It's helped alot. :)

Thu, 01/03/2012 - 15:47

Lying on your personal statement

Tue, 10/07/2012 - 20:27

I was very disappointed to see this included in your FAQs. Even more to see it answered in the way it was. If someone can lie and "get away with it" does that not suggest we could potentially have a generation of useless, brainless, incompetent potential lawyers, doctors, politicians heading our way? Oh, wait...how long have you been giving this advice out?

do we have to write about our

Tue, 31/07/2012 - 19:13

do we have to write about our interests and hobbies???

if yes what if we dont have enough space and gone over max line limit??

thx a lot for the post..lots

Thu, 13/09/2012 - 23:21

thx a lot for the post..lots of info :)

you get 47 lines not 37 as it

Thu, 20/09/2012 - 11:35

you get 47 lines not 37 as it says

Wed, 17/04/2013 - 11:16

Some of the universities I'm applying to offer different courses to other unis I'm also applying to. Is it possible to send two different personal statements depending on which uni? For Edinburgh and Manchester, I want to apply for English Literature, but for Aberystwyth, East Anglia and Manchester Metropolitian they offer English Lit and Creative Writing.

Any advice would be great, thanks!

Wed, 24/07/2013 - 03:11

Say, you got a nice article.Much thanks again. Awesome.

Wrong information

Thu, 25/07/2013 - 16:15

The maximum on UCAS for personal statements is 47 lines and 4000 characters, not 37 lines as stated on this page.

This is really helpful and

Fri, 27/09/2013 - 14:15

This is really helpful and informative but I'm fairly sure the number of lines allowed is 47, not 37 as written here.

Retaking year 12

Sun, 29/09/2013 - 12:22

I have recently retook year 12 and I am now in the process of writing my personal statement. Having gathered differing opinions on this matter i was wondering for your input on whether or not its worth putting it down on my personal statement.I have changed subjects, left one out for a year and returned to it and retaken a subject. This now leaves me with 5 As levels.

Mon, 30/09/2013 - 20:06

"Have a think - what makes you so special? If you can't think of anything then you can't complain if you get rejected!"

As if we're not under enough stress already!

Previous Work

Tue, 29/10/2013 - 20:33

can I put links in to websites I have professionally made

wow very good much

Fri, 15/11/2013 - 09:25

wow very good much informative

Very informative. I really

Wed, 15/01/2014 - 14:57

Very informative. I really appreciate your site.

Not required

Mon, 30/06/2014 - 14:27

Comment Content

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How to write a UCAS personal statement

A student writing a personal statement on a laptop

Writing a great personal statement

Read our guide on what it is, what to include, how to start, length and what makes a good personal statement 

Once you've decided which universities and courses to apply for, completing your application is pretty simple – until it comes to how to write your UCAS personal statement.

This guide covers everything you need to know about how to write a personal statement for university. We look at what it is and how you can start your personal statement. We've also got questions to guide you and a suggested personal statement structure you can use so you know what to put in it.

If you'd like even more resources, support and UCAS personal statement examples, you can sign up to access our personal statement hub .

What is the UCAS personal statement?

How universities use your ucas personal statement, how to start a ucas personal statement.

  • Get feedback on your UCAS personal statement

The personal statement is part of your UCAS application. It's how you show your chosen universities why you'll make a great student and why they should make you an offer.

Your personal statement also helps you think about your choice of course and your reasons for applying, so you know you’ve made the right decision.

Get feedback on your personal statement

Sign up to our personal statement hub to get feedback on your draft. You'll also get access to videos, help sheets and more tips.

Sign up now

UCAS personal statement word limit

Your personal statement length can be up to 4,000 characters long. 

This may sound a lot, but it's a word limit of around 550–1000 words with spaces and only about 1 side of typed A4 paper.

You need to keep it concise and make sure it's clear and easy to read.

Applying for multiple courses

Although you can apply for up to 5 courses on your UCAS application, you can only submit 1 personal statement. So it needs to cover all your course choices.

If you really want to show your commitment to applying for different courses, we will accept a second personal statement from you to reflect your application e.g. if you are applying for Law elsewhere, but Criminology and Criminal Justice with us.

Lots of students who apply to university have achieved the basic entry requirements and many more students apply than there are places available. Admissions teams can use your UCAS personal statement to get to know you and decide why you're more suitable than other applicants.

Some universities read every personal statement and score them. Then they use them alongside your qualifications and grades to decide whether to offer you a place or interview. Other universities put less emphasis on the personal statement and use it with students who have borderline entry requirements.

Universities might refer to your personal statement again on results day if you don't get the grades you need. So a good personal statement could clinch you a uni place even if your grades aren't what you hoped for.

Starting your personal statement can seem scary when you're staring at a blank screen. But, things will seem less daunting once you start.

  • Set aside some time in a place where you're comfortable and won't be disturbed. Grab a notepad or computer.
  • Write down anything and everything that's influenced your decision to go to university and study your chosen subject. Jot down your skills and experience too.
  • Use the questions below to guide you. Don't worry about the personal statement length at this point – you can cut things out later.

When to start your UCAS personal statement

Ideally, you want to leave yourself plenty of time – a few weeks or even months – to plan and write your personal statement.

Try not to leave it to the last minute, as tempting as this may seem when you've got so many other things to think about.

Questions to guide you

Your motivation.

  • Why do you want to study at university?
  • Why do you want to study this subject?
  • How did you become interested in this subject?
  • What career do you have in mind after university?

Academic ability and potential

  • How have your current studies affected your choice?
  • What do you enjoy about your current studies?
  • What skills have you gained from your current studies?
  • How can you demonstrate you have the skills and qualities needed for the course?
  • What qualities and attributes would you bring to the course and university?

Your experience

  • What work experience (including part-time, charity and volunteer work) do you have and what have you learnt from it?
  • What positions of responsibility have you held? (For example, prefect, captain of a team or member of a committee)
  • What relevant hobbies or interests do you have and what skills have they helped you develop?
  • What transferable skills do you have, such as self motivation, team working, public speaking, problem solving and analytical thinking?

Research and reading

  • How do you keep up with current affairs or news in your chosen subject?
  • What journals or publications relevant to your chosen subject do you read?
  • Which people have influenced you, such as artists, authors, philosophers or scientists?

Now it's time to write your personal statement using your notes. It's best to draft it on a computer, and remember to save it regularly.

You can copy and paste it into your UCAS application when you're happy with it.

Personal statement structure

While there's no set template for a personal statement, you may find it useful to follow this personal statement structure when you decide what to put in your statement.

What to include in a personal statement

  • Reasons for choosing this subject(s)
  • Current studies and how these relate to your chosen subject(s)
  • Experiences and how these relate to your chosen subject(s)
  • Interests and responsibilities and how these relate to your chosen subject(s)
  • Your future after university
  • Summary including why you'll make a great student

Further tips for a good UCAS personal statement

  • Use information on university websites and the UCAS website. This often includes the skills and qualities universities are looking for in applicants
  • Ask friends, family and teachers to remind you of activities you've participated in. They might remember your successes better than you do
  • Don’t include lists in your application, like a list of all your hobbies. Focus on 1 or 2 points and talk about them in depth to show their relevance to your application
  • Explain and evidence everything. It’s easy to say you have a skill, but it's better to demonstrate it with an example of when and how you’ve used it
  • Avoid clichéd lines such as ‘I've always wanted to be a teacher’ as it says nothing about your motivations or experiences
  • If you’re applying for a joint degree or different subjects, give equal time to each area and try to find common aspects that show their similarities
  • Never lie or plagiarise another statement – you'll be caught and it could result in your application being automatically rejected
  • Proofread your personal statement by reading it out loud and ask friends, family or a teacher to check it for you

Sign up to our personal statement hub

Watch videos, get top tips and download our help sheets – that's what our personal statement hub is for. It's for you to write your story, so you can show your strengths, ideas and passion to your chosen universities.

You'll also be able send us your draft, so you can get feedback and feel confident about what you've written.

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how long does my personal statement need to be

How To Build a Brand in 7 Steps: Get Started in 2024

Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

Brand building is a critical part of starting a business . A great business idea or innovative product means nothing if you can’t communicate it to the world—specifically in a way that your  target audience can relate to.

Your brand image in the minds of your customers, competition, and the market all comes down to brand positioning and the aesthetic choices you make. But your brand identity is more than a logo. It encompasses everything from your unique brand personality to your mission statement to the consistent color palette you use across every channel.

In this guide, learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience. Plus, explore what it takes to create a brand logo or catchy slogan, with real examples from successful brands and branding design tips from experts.

What is a brand?

A brand defines a business, product, service, person, or concept in the market. It differentiates your business from others in the same industry and has a set of rules (called brand guidelines) that dictate how that business will be marketed and presented. Branding is the process of establishing a brand—how it looks, what it sounds like, and the defined target audience it hopes to reach. 

What are the building blocks of a brand?

Brand is more than a logo. It’s more than a slogan or color palette. To build a successful brand, there’s plenty of ground work that needs to be done before you can start designing a website or creating marketing materials. 

Here are the building blocks that will be included in your overall brand guidelines document:

Target audience

Defining your target audience is one of the most important stages of creating a brand from scratch. Everything stems from this. Defining your audience in detail helps you build a brand that speaks directly to it. Later in this article, you’ll learn tactics for understanding this audience.

Brand identity

Your brand identity encompasses your business name and the visual elements that define your brand, from your logo and colors to the aesthetic of your photography and your social media handles. Brand identity also includes your brand’s story and competitive advantage.

Ecommerce website page for brand Yumwoof!

Brand voice

Brand voice is how your brand sounds. Defining this ensures brand consistency across every customer touchpoint. If your customers expect a cheeky, frank tone from you on social media, carry that through into your website copy and other communications.

Mission and values

Your brand’s mission is the North Star for your business. It establishes both a goal for yourself and a promise to your customers. Your values are what your brand stands for. Both are important as you build your brand because they keep your decisions in check. Whatever you do as a brand should always stay true to your mission and values.

Ecommerce website page for brand Embeba

Style guide

Your brand style guide is one part of your larger brand guidelines. It spells out exactly how your brand will surface on every platform or channel. It covers acceptable use of your logo, fonts you use, brand voice and tone, and overall aesthetic of your brand. It’s a useful guide as you scale, hire, and use agencies to create work on your behalf. 

The importance of brand guidelines

Brand guidelines are the bible for your brand. This document or set of documents will take a position on every aspect of your brand and how it shows up in various places. Every decision you make during the brand building process will be captured here. 

A well-executed set of brand guidelines will achieve the following:

  • Keep staff, freelancers, retail partners, and agencies on the same page
  • Aid in staff hiring and training (what are the qualities your brand looks for in an employee?)
  • Ensure your branding is consistent across all touchpoints
  • Be a go-to resource for crisis communications
  • Be a flexible document that grows with your brand

How to build a brand in 7 steps

  • Research your target market
  • Determine your brand’s voice and personality
  • Choose your business name
  • Write your brand story
  • Create a brand style guide
  • Design your logo and brand assets
  • Apply your branding across your business

As a small business owner, taking the time to establish your brand image is critical, especially if you’re entering a crowded market. And creating a solid foundation for your brand identity can help you build brand awareness over time. 

While you might revisit some steps as you pivot or create your brand, it’s important you consider each aspect as you shape your brand identity. Bookmark this guide as a handy resource to access throughout your brand building journey.

1. Research your target market

The first step to building a successful brand is understanding the current market: Who are your potential customers and competitors? Every solid brand strategy and business plan is based on this very question. 

You can’t create a brand logo unless you know the preferences of your audience. And developing a unique brand personality that stands out from the crowd can only happen once you know the competitive landscape. 

There are many ways to conduct market research before you start the brand building process:

  • Google your product or service category and analyze the direct and indirect competitors that appear in search results.
  • Talk to people who are part of your target market and ask them what brands they buy from in your industry.
  • Look at the relevant social media accounts or pages your target audience follows.
  • Shop online or in retail stores and get a feel for how your customers would browse and buy products.
  • Investigate trends in your industry by reading publications, browning social media, and using Google Trends.

During your research, take note of the biggest brands in the market. What are they doing right? What do you offer that they don’t? This is called your unique selling proposition (USP). 

You should also pay attention to the habits common to your target audience, like the platforms they use most, the language and slang they use, and how they engage with other brands. These insights will help you understand where and how best to reach them. 

Lingerie brand Lemonade was built to create a size-inclusive and body-positive line of products for “every person.” While this may sound like a broad audience, Lemonade understands that its target customer is someone who doesn’t feel represented by typical lingerie brands.

Ecommerce website page for brand Lemonade

Beyond saying it, Lemonade shows it’s a brand for all kinds of bodies by using diverse images that include plus models and offering a gender-affirming line.

Ecommerce website page for brand Lemonade

2. Determine your brand’s voice and personality

Branding isn’t about trying to be everything to everyone. A strong POV will speak to the audience you care about most. It will tell this group that yours is a brand for them. To develop this POV and a distinct brand voice, there are several exercises you can complete. 

Create a positioning statement

A positioning statement is one or two lines that stake your brand’s claim in the market. It won’t necessarily be a public-facing statement, but will help steer the direction of your brand story and other parts of your brand guidelines. 

A positioning statement should outline what you sell, who it’s for, and what makes you unique. Your value proposition is what’s going to give you an edge—even in a crowded market. 

Use this template to create yours: 

“We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].  Unlike [THE COMPETITION], we [KEY DIFFERENTIATOR].”

An example positioning statement might look something like this:

“We offer lightweight and waterproof daypacks for travelers, which fold into a wallet-sized pouch when not in use. Unlike other accessory brands, we guarantee our packs for life—no questions asked.”

Ecommerce website page for brand Lomi

💡 Tip: You can use this exercise as the basis for your mission statement —expand on your positioning statement to include your brand promise and what you stand for.

Brainstorm using word association

Imagine your brand as a person. What are they like? Do they have the kind of personality your customers would be attracted to? Describe this person. How can your description translate from a person to a brand?

Fashion branding expert Joey Ng suggests narrowing your list of adjectives down to just three of the best words. “Find your niche and define in very few words what makes your brand distinctive,” she says. “If something doesn’t fit those original three words—even though you might like it—scrap it. Establish the core message, nail it, then expand.”

Hone your brand voice and tone

Your brand voice and tone will help you hone in on how you want to sound to customers and what you want them to feel when they interact with you. Is your voice cheeky or serious? Does it aim to be a reliable friend, a muse, or a trusted expert? 

Establish a list of dos and don’ts that govern the language you will and won’t use in your communications. You may even want to drill down on specific communications channels like social media or customer service: How does your tone change depending on the situation?

3. Choose your business name

Your company’s name is probably one of the first big commitments you’ll make as a business owner. Ideally, you want a brand name that isn’t being used by another company (especially in your industry), has available social media handles, and is a fit based on your brand or products. It should be easy to remember and hard to imitate.

A few approaches to choosing a brand name include the following:

  • Make up a brand new word (e.g., Pepsi).
  • Reframe a word unrelated to your industry or product (e.g., Apple for computers or Maple for health care).
  • Use a suggestive word or metaphor (e.g., Buffer).
  • Describe it literally (e.g., The Shoe Company or Home Depot).
  • Alter a word by changing its spelling, removing letters, adding letters, or using Latin endings (e.g., Tumblr or Activia).
  • Create an acronym from a longer name (e.g., HBO for Home Box Office).
  • Use a portmanteau: Pinterest (pin + interest) or Snapple (snappy + apple).
  • Use your own name (e.g., Donna Karan or DKNY)

Ecommerce website page for brand Nood

If your first choice domain name isn’t available for your brand (e.g., yourbrandname.com), consider other ways to snag a domain name that works. For example, lingerie company Pepper ’s domain name is wearpepper.com. You can also play with the top-level domain. Try a localized version like .co.uk or .ca. 

⚒️ Free tools: Try Shopify’s free business name generator and domain name generator to help you nail the perfect name for your brand.

4. Write your brand story

Your brand story is the autobiography of your business and sometimes your own story as a founder. It’s a useful tool for branding because it humanizes your business to create meaningful connections with customers. Buyer trends point to an appetite for meaningful relationships with brands. The best way to do this is through a compelling, transparent, and authentic story. 

What elements of your own story will resonate with your target audience? What do they need to know to connect with you as a person? How do you wrap your brand values and mission into your story to tell customers, “This is a brand for you”?

Ecommerce website page for brand Soko Glam

Creating a catchy slogan

Once you’ve established your positioning and your brand story, you can use this work to create a snappy slogan for your business. A good slogan is short, catchy, and makes a strong impression to boost brand awareness. 

A clever slogan can increase brand awareness as customers start to recognize it—even when it’s divorced from your brand.

Here are some ways to approach writing your slogan:

  • Stake your claim, like this example from Death Wish Coffee: “The World’s Strongest Coffee.”
  • Make it a metaphor, just like Red Bull did: “Red Bull gives you wings.” 
  • Adopt your customers’ attitude, like this unforgettable slogan from Nike: “Just do it.”
  • Speak to your target audience, like this example from Cards Against Humanity: “A party game for horrible people.”
  • Try a catchy rhyme, like this Folgers coffee slogan: “The best part of waking up is Folgers in your cup.”
  • Establish an aesthetic or taste level, like this example from Aritzia: “Everyday luxury to elevate your world.”

⚒️ Free tools: Try Shopify’s slogan maker to to generate potential one-liners to describe your business. 

5. Create a brand style guide

Now comes the fun part. Your style guide will include all the visual decisions you make for your brand. This guide will come in handy when you build your website, design your social media profile pages, and create product packaging.

Choosing your colors

Colors are important because, alongside copywriting, they tell potential customers how to feel about your brand. While color psychology is a contested science, there are some general associations you can make between color and mood. Moody darker cool colors may complement an edgy brand or a sleep brand while warm pastels tell a soothing story for baby or wellness brands.

Ecommerce website page for brand De Soi

Tips for choosing colors for your visual identity:

  • Consider how legibly white and black text will appear over your color palette.
  • Don’t use too many colors in your logo—it should be identifiable as a single color in a black and white format.
  • Research your target market, use focus groups, and understand the specific cultural or demographic differences that might affect a user’s perception of color.
  • Limit your palette to one to two main colors, with a set of accent colors that rotate in and out, depending on application.

💡 Learn more: Psychological Design: 8 Tactics To Turn Leads Into Customers

Selecting a suite of fonts

Fonts work alongside colors to establish a recognizable look for your brand across social, your website, packaging, and other marketing materials. 

As a general rule, choose two fonts: one for headings and one for body text (this might not include the font you use in your brand’s wordmark). Home brand Floof uses one sans serif font for navigation and headers and another serif font for the rest of the text. Note that its logo—a simple wordmark of its brand name—is a unique font not used anywhere else:

Ecommerce website page for brand Floof

Save decorative fonts for your logo or in very limited applications while using a simple, accessible font for your website and product information on packaging. Forét ’s fonts are simple and clean, making them legible at any size:

Ecommerce website page for brand foret

Determining aesthetic elements and effects

If you use a lot of lifestyle photography for your brand, you may want to establish a set of rules to set the tone, no matter who’s producing photos. Maybe that includes guidelines for mood, photo filters, colors, or other effects.

You can also design a set of graphic elements that you use across your branded properties. These may be characters, squiggles, or texture effects. Rotten candy brand uses consistent graphic elements like electrified stripes and grainy textures across its branding:

Ecommerce website page for brand Rotten

While OffLimits cereal uses a wordmark for its logo, consistent graphic elements like a family of brand mascots show up across all surfaces:

Ecommerce website page for brand OffLimits

6. Design your logo and brand assets

While a logo design is one of the first things you might think of when building a brand, it should happen later in the process. That’s because it’s a critical identifier for your brand in the wild—and it’s hard to change once you’ve locked it in.

Your logo should be unique, identifiable, and scalable so it works at all sizes. It should also encompass all the work you’ve done on your brand so far. Does it invoke the feeling you hope to inspire in your customers? Does it tell a story that aligns with your brand values? Does it work in your brand colors?

Consider all the places where your brand’s logo will show up: 

  • Website 
  • Social media avatar 
  • Product packaging
  • YouTube channel banner 
  • Browser favicon (the tiny icon that identifies your open browser tabs)
  • Email marketing
  • Press mentions and partnerships

You may need to create a few versions of your logo to make it work across applications. If you have a text logo, for example, it’ll be almost impossible to read as a favicon or social avatar. Create a simplified visual version of your logo that works as a square or circle. 

Types of logos

Wordmarks, lettermarks, and other type-based logos are the most common type of logo for modern brands. But other styles may work better for you, depending on your goals and aesthetic. Some logo types include the following:

  • Abstract logos are a combination of shapes and colors that don’t easily tie back to anything in the real world. These are best used as a secondary logo, paired with a wordmark, while you build brand recognition. 
  • Mascot logos are represented by the face of a character or real person you use as an ambassador for your brand. They can humanize your business by creating a relatable personality. This works best for kids’ brands or those looking for a retro feel (e.g., Wendy’s, Colonel Sanders for KFC).
  • Emblem logos are often circular and combine text with an emblem for a luxurious brand design. Avoid making them too fussy or they won’t scale (e.g., Polo Ralph Lauren).
  • Icon logos represent your brand as a visual metaphor. Unlike an abstract logo, an icon logo suggests something about the product (e.g., YouTube’s Play button logo).
  • Wordmarks or lettermarks are type-based logos that are either your full business name, a combination of letters, or an initial.

Brand identity logo examples

Because of the limitations that exist for each logo type, you can play with a combination of styles as well as have a few secondary logo options. Beauty brand Glossier has a simple wordmark logo used across its website and packaging:

Ecommerce website page for brand Glossier

For applications with less space, Glossier’s secondary logo—a stylized letter “G”—is used for legibility, like this example on its YouTube channel:

YouTube Channel page for brand Glossier

Mushroom-based supplement brand Eons uses a combination of a wordmark and an icons logo (a simplified mushroom shape). These are used together or separate, as you can see here in different applications:

Ecommerce website page for brand Eons

Lazypants also uses this approach, with a combination wordmark and icon that can be used independently, such as in this example where the icon only is stitched into its garments:

Ecommerce website page for brand Lazypants

Designing your own logo

New brands are often working with a small budget. If this is the case for you, consider designing a logo yourself. You can use a free tool like Canva or try a logo maker . These work by generating sample logos based on basic information about your business. 

If you have no design skills or don’t feel confident handling this important task yourself, consider hiring a pro. You can outsource the design through gig sites like Fiverr or Upwork or run a logo contest on 99Designs. If you’re running a business on Shopify, there are many Shopify Experts you can hire to design your brand identity—and even your website.

7. Apply your branding across your business

Applying your branding across your business gives it a cohesive brand story. No matter where customers encounter your brand—through a TikTok ad , in a retail store, or in their inbox—the experience should feel familiar and recognizable.

As you build your website, set up your social accounts, and create your marketing plan , refer back to your brand guidelines, mission statement, and values to ensure every decision keeps target customers top of mind.

Ecommerce website page for brand OffLimits

Your website is the palace where you’ll have the most control over your brand identity. Use this space to its fullest potential. Ecommerce website templates are a great jumping off point. Most of these, like the themes in Shopify’s Themes Store , are fully customizable, meaning you can apply your brand colors, fonts, and assets to a flexible layout.

Brand building is an evolution

Building a brand doesn’t stop after you design a logo. It is a continuous process of cementing your brand identity in the minds of your customers. Building a successful brand involves being consistent in your messaging and deliberate with your brand marketing.

Now that you understand how to build a brand from scratch, you’ll continue brand building for the entire life of your business. You may need to evolve your brand as your values shift or as consumer trends dictate. Remember that if you rebrand, loyal customers should still be able to recognize your brand and receive the same experience. Looping in their feedback will help you grow your brand alongside the people who matter most.

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How to build a brand FAQ

How do you develop a brand.

Brand building involves identifying your business type and products, knowing your target audience and their needs, researching your competition , and defining your brand positioning and brand personality. After you set this foundation, you can build a brand identity including a log, tagline, brand story, and other assets.

How do you define brand identity?

Brand identity represents how your brand is viewed by customers, competition, and the general public. Brand identity includes your values, brand personality (including brand voice and tone), and visual aesthetic. Your brand identity is communicated through every single part of your company—from your logo to your brand marketing to your copy to your in-store experience.

What is in a brand kit?

A brand kit is a document or guide that contains all the information someone would need to represent your brand in a specific application. Almost every brand kit includes the company name and logo, color palette, and other approved imagery. Some brand kits also include information about the company’s founders and team, goals, and products. A brand kit is helpful for press and PR teams, brand ambassadors, affiliates , and influencers . It ensures that anyone talking about your brand captures your brand personality and brand voice accurately.

How do you build a brand with no money?

To build a brand with no money, use the information in this guide to brainstorm ideas and capture your vision on paper—everything from your target audience to your unique brand voice. Once you’ve established a set of guidelines for your brand identity, you’re ready to build a recognizable brand. If you can’t hire a pro during the brand building process, use free tools online to help you find a company name, create a logo, develop templates for social media posts, and generate compelling copywriting .

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  • How to start a personal statement: The attention grabber

Applying to university

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How to end your personal statement

  • Introducing the personal statement tool
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The best statements tend to be genuine and specific from the very start. You'll be on the right track if you show your enthusiasm for the subject or course, your understanding of it, and what you want to achieve.

Admissions tutors – the people who read and score your personal statement – say don’t get stressed about trying to think of a ‘killer opening’. Discover the advice below and take your time to think about how best to introduce yourself.

Liz Bryan: HE Coordinator and Careers Advisor, Queen Elizabeth Sixth Form College

Preparing to write your personal statement.

Start by making some notes . The personal statement allows admissions tutors to form a picture of who you are. So, for the opener, think about writing down things, such as:

  • why you’re a good candidate
  • your motivations
  • what brings you to this course

If you’re applying for multiple courses , think about how your skills, academic interests, and the way you think are relevant to all the courses you've chosen.

how long does my personal statement need to be

Top tips on how to write your statement opener

We spoke to admissions tutors at unis and colleges – read on for their tips.

1. Don't begin with the overkill opening

Try not to overthink the opening sentence. You need to engage the reader with your relevant thoughts and ideas, but not go overboard .

Tutors said: ‘The opening is your chance to introduce yourself, to explain your motivation for studying the course and to demonstrate your understanding of it. The best personal statements get to the point quickly. Go straight in. What excites you about the course and why do you want to learn about it more?’

Be succinct and draw the reader in, but not with a gimmick. This isn't the X Factor. Admissions tutor

2. Write about why you want to study that course

Think about why you want to study the course and how you can demonstrate this in your written statement :

’Your interest in the course is the biggest thing. Start with a short sentence that captures the reason why you’re interested in studying the area you’re applying for and that communicates your enthusiasm for it. Don't waffle or say you want to study something just because it's interesting. Explain what you find interesting about it.’

It's much better to engage us with something interesting, relevant, specific and current in your opening line… Start with what's inspiring you now, not what inspired you when you were six. Admissions tutor

3. Avoid cliches

Try to avoid cliches and the most obvious opening sentences so you stand out from the very first line . UCAS publishes a list of common opening lines each year. Here are just some overused phrases to avoid using in your personal statement:

  • From a young age…      
  • For as long as I can remember…
  • I am applying for this course because…
  • I have always been interested in…
  • Throughout my life I have always enjoyed…

And try not to use quotes . Quotations are top of the list of admissions tutors' pet hates.

4. Maybe don't begin at the start?

’Concentrate on the main content of your statement and write the introduction last. I think the opening line is the hardest one to write, so I often say leave it until the end and just try and get something down on paper.’

It may be easier to get on with writing the main content of your statement and coming back to the introduction afterwards –that way you will also know what you’re introducing.

I often advise applicants to start with paragraph two, where you get into why you want to study the course. That's what we're really interested in. Admissions tutor

how long does my personal statement need to be

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Don’t be tempted to copy or share your statement.

UCAS scans all personal statements through a similarity detection system to compare them with previous statements.

Any similarity greater than 30% will be flagged and we'll inform the universities and colleges to which you have applied. 

Find out more

Joseph bolton: year 2 history& politics student, university of liverpool.

  • Do talk about you and your enthusiasm for the subject from the very start.
  • Do be specific. Explain what you want to study and why in the first two sentences.
  • Do come back to the opening sentences if you can’t think what to write straightaway.
  • Don’t waste time trying to think of a catchy opening.
  • Don't waffle – simply explain what you find interesting about the subject and show that you know what you are applying for.
  • Don't rely on someone else's words. It's your statement after all – they want to know what you think.

One final thought

Think about making a link between your opening sentence and closing paragraph – a technique sometimes called the 'necklace approach’.

You can reinforce what you said at the start or add an extra dimension. For example, if you started with an interesting line about what’s currently motivating you to study your chosen degree course, you could link back to it at the end, perhaps with something about why you’d love to study this further at uni.

Need more advice?

  • Struggling with the conclusion to your personal statement? Read our guide on how to finish your statement the right way .
  • Read more dos and don’ts when writing your personal statement . 
  • Discover what to include in your personal statement .
  • Start your opening sentences with our personal statement builder now.

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Starting a Business – Entity Types

Once you decide to establish a business, a primary consideration is the type of business entity to form. Tax and liability issues, director and ownership concerns, as well as state and federal obligations pertaining to the type of entity should be considered when making your determination. Personal and personnel needs and the needs of your particular type of business should also be considered.

The following is a brief overview of various business structures. The information is intended to provide a basic understanding of the different business structures and is not intended to provide legal advice.

Corporation

  • Limited Liability Company
  • Limited Partnership
  • General Partnership
  • Limited Liability Partnership

Sole Proprietorship

Frequently asked questions.

Before you establish a business in the State of California, you should consult with a private attorney or tax advisor for advice about what type of business entity will meet your business needs, and what your legal obligations will be.

A California corporation generally is a legal entity which exists separately from its owners. While normally limiting the owners from personal liability, taxes are levied on the corporation as well as on the shareholders. The sale of stocks or bonds can generate additional capital and the longevity of the corporation can continue past the death of the owners. Legal Counsel should be consulted regarding the variety of options available.

To form a corporation in California, Articles of Incorporation must be filed with the California Secretary of State’s office. Forms for the most common types of Articles of Incorporation are available on our Forms, Samples and Fees webpage. You may use the form or prepare your own statutorily compliant document.

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Limited Liability Company (LLC)

A California LLC generally offers liability protection similar to that of a corporation but is taxed differently. Domestic LLCs may be managed by one or more managers or one or more members. In addition to filing the applicable documents with the Secretary of State, an operating agreement among the members as to the affairs of the LLC and the conduct of its business is required. The LLC does not file the operating agreement with the Secretary of State but maintains it at the office where the LLC’s records are kept.

To form an LLC in California, go to bizfileOnline.sos.ca.gov , log in, select Register a Business under the Business Entities Tile, Articles of Organization - CA LLC and follow the prompts to complete and submit. 

Limited Partnership (LP)

A California LP may provide limited liability for some partners. There must be at least one general partner that acts as the controlling partner and one limited partner whose liability is normally limited to the amount of control or participation of the limited partner. General partners of an LP have unlimited personal liability for the LP’s debts and obligation.

To form an LP in California, go to bizfileOnline.sos.ca.gov , log in, select Register a Business under the Business Entities Tile, Certificate of Limited Partnership - CA LP and follow the prompts to complete and submit.  

General Partnership (GP)

A California GP must have two or more persons engaged in a business for profit. Except as otherwise provided by law, all partners are liable jointly and severally for all obligations of the partnership unless agreed by the claimant. Profits are taxed as personal income for the partners.

To register a GP at the state level, a Statement of Partnership Authority (Form GP–1) must be filed with the California Secretary of State’s office. Note: Registering a GP at the state level is optional.

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Limited Liability Partnership (LLP)

An LLP is a partnership that engages in the practice of public accountancy, the practice of law, the practice of architecture, the practice of engineering or the practice of land surveying, or provides services or facilities to a California registered LLP that practices public accountancy or law, or to a foreign LLP. An LLP is required to maintain certain levels of insurance as required by law.

To register an LLP in California, an Application to Register a Limited Liability Partnership (Form LLP–1) must be filed with the California Secretary of State’s office.

A sole proprietorship is set up to allow an individual to own and operate a business. A sole proprietor has total control, receives all profits from and is responsible for taxes and liabilities of the business. If a sole proprietorship is formed with a name other than the individual’s name (example: John Smiths Fishing Shop), a Fictitious Business Name Statement must be filed with the county where the principal place of business is located.

No formation documents are filed with the California Secretary of State’s office. Other state filings may be required depending on the type of business.

Please see our Frequently Asked Questions webpage for answers to the most frequently asked business entity questions.

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You can get your Social Security Statement ( Statement ) online by using your personal my Social Security account. Your online Statement gives you secure and convenient access to estimates for retirement, disability, and survivors benefits you and your family may be eligible for. It also shows your current earnings record and history. If you do not have a personal my Social Security account, you can easily create one at www.ssa.gov/myaccount .

If you have not created a personal my Social Security account and do not receive Social Security benefits, we will mail a paper Statement to you 3 months before your 60th birthday. If you don’t want to wait for your scheduled mailing you can request your Statement by following these instructions . The Statement will arrive by mail in 4 to 6 weeks.

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You need a passport to travel to most countries outside the U.S. Learn how to apply for a passport in person, check your application status, and get it changed or corrected.

Eligibility to get a passport

If you are not able to renew your U.S. passport , or if this is your first one, you will need to apply for a new passport. To be eligible, you must be either:

  • A U.S. citizen by birth or naturalization or
  • A qualifying U.S. non-citizen national

You must apply in person at a passport acceptance facility for a new passport. It cannot be done online or by mail.

What do you need to get a passport?

The application process for passport books and passport cards is the same. You will choose which type of passport you want when you fill out the application. Learn about the differences between passport books and passport cards.

There are 4 things you will need to apply for and get your U.S. passport.

  • You can Fill out Form DS-11 online and print it, or 
  • Download Form DS-11 [PDF, 5 pages, 1.9 MB] and fill it out by hand, or
  • Find your local passport acceptance facility or regional agency and pick up Form DS-11.
  • Do not sign Form DS-11 until you are at your appointment and the passport acceptance official tells you to do so. 
  • Original proof of citizenship - Learn about what qualifies as primary citizenship evidence or what secondary evidence may qualify if you do not have primary evidence.
  • An acceptable photo ID
  • A photocopy of both your citizenship document and photo ID
  • Passport photo
  • Passport fee

Apply in person. Find your local passport acceptance facility. This facility could be a library or post office. Some facilities require appointments or have limited hours.

If you need your passport quickly

Learn how and where to get your passport fast for emergency or urgent travel or to get expedited processing. The time it takes for each varies throughout the year, and there may be additional fees. Use the fee calculator or chart.

Check the status of your passport application

Follow the steps from the Department of State to  check the status of your passport application online .

If you need to change your name or correct your new passport

After you receive your passport, if you change your name or find an error, you will need to get an updated passport to reflect the change. The process, cost, and forms you need depend on how long you have had your passport. Follow the steps from the State Department to change your name or correct your passport.

If you are outside the U.S.

Contact the U.S. embassy or consulate near you to request a passport while outside the U.S.

If you need help with your passport application

If you have questions about your U.S. passport, the National Passport Information Center (NPIC) can help. Get contact information for NPIC , and find out when to contact them based on when you are traveling.

LAST UPDATED: May 14, 2024

Have a question?

Ask a real person any government-related question for free. They will get you the answer or let you know where to find it.

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  1. How to Write A Personal Statement with Useful Tips & Examples • 7ESL

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COMMENTS

  1. How Long Should Your Personal Statement Be?

    There's no single number that works for every student, but 10 is likely fine. While the personal statement's length doesn't vary from school to school, the supplements required by different schools do vary. And for many schools, in particular the most highly selective schools, you'll have to write a bunch of supplemental essays.

  2. What Is a Personal Statement? Everything You Need to Know About the

    Prompt Type 1: Your Personal History. This sort of question asks you to write about a formative experience, important event, or key relationship from your life. Admissions officers want to understand what is important to you and how your background has shaped you as a person. These questions are both common and tricky.

  3. How Long Should a Personal Statement Be?

    Typically, a grad school application requires a personal statement that is around two to three pages in length. A personal statement for graduate school is also a bit more serious than one for a four-year college. You'll notice the entire grad school application requires more application materials in general, like a cover letter.

  4. AMCAS Personal Statement: Tips From Real MDs

    How long does my AMCAS personal statement need to be? You have 5,300 characters, including spaces, to work with. 3. Should I talk about my MCAT score in my personal statement?

  5. How Long Should A Personal Statement Be?

    You will usually submit a personal statement 2-3 pages long, double-spaced, with 1-inch margins, using Times New Roman font in 12-pt font size. While there are no concrete length or formatting rules, generally, statements are between 500 to 650 words long and follow the above formatting guidelines.

  6. How to Write a Personal Statement (with Tips and Examples)

    Here are some common questions about how to write a personal statement. How Long Should a Personal Statement Be? The length of your personal statement depends on the specific program you're applying to. The application guidelines usually specify a maximum word count or an ideal word count. Most personal statements are between 500-800 words.

  7. The Personal Statement

    1. The general, comprehensive personal statement: This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms. 2. The response to very specific questions: Often, business and graduate school applications ask specific questions, and your statement ...

  8. How to Write Your Personal Statement

    Strategy 2: Open with your motivations. To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow. Just stating that it interests you isn't enough: first, you need to figure out why you're interested in this field:

  9. How to Write an Amazing Personal Statement (Includes Examples!)

    5. Use an authentic voice. Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn't try to sound like someone else, and you shouldn't use fancy words just to show off. This isn't an academic paper, so you don't have to adopt a super formal tone.

  10. How To Write a Good Personal Statement (With Examples)

    Include information that describes more about you than the details in your transcript. 5. Identify your plans for the future. Part of your personal statement can include future goals and ambitions. Explain what can happen if you gain acceptance to the university of your choice or you receive the job you want.

  11. How to Write a Personal Statement

    Watch out for cliches like "making a difference," "broadening my horizons," or "the best thing that ever happened to me." 3. Stay focused. Try to avoid getting off-track or including tangents in your personal statement. Stay focused by writing a first draft and then re-reading what you've written.

  12. How to Write a Strong Personal Statement

    Address the elephant in the room (if there is one). Maybe your grades weren't great in core courses, or perhaps you've never worked in the field you're applying to. Make sure to address the ...

  13. Personal statement dos and don'ts

    Don'ts. Don't be modest or shy. You want your passions to come across. Don't exaggerate - if you do, you may get caught out in an interview when asked to elaborate on an interesting achievement. Don't use quotes from someone else, or cliches. Don't leave it to the last minute - your statement will seem rushed and important ...

  14. How to write an excellent personal statement in 10 steps

    Use your closing couple of lines to summarise the most important points in your statement. 9. Check your writing thoroughly and get someone else to check it, too. 10. Give your brain a rest by forgetting about your personal statement for a while before going back to review it one last time with fresh eyes.

  15. How long is a personal statement?

    The typical length of a personal statement for graduate school applications is between 500 and 1,000 words. Different programs have different requirements, so always check if there's a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

  16. Application Tips: Writing a Personal Statement

    The heart of your application, which is your ticket to an interview, where the scholarship or fellowship will be decided. A picture of you. An invitation to get to know you. An indication of your priorities. Your story. "a serious examination of the intellectual and personal experiences that have motivated you to participate in this process ...

  17. DOs and DON'Ts When Writing a Personal Statement

    DON'T address your weaknesses in the personal statement. Use an addendum.The personal statement should highlight the positives about you. 3. DON'T focus on your high school activities or accomplishments. Focusing on achievements in high school can draw attention to a lack of similar achievements in college. 4.

  18. How To End A Personal Statement: Make A Lasting Impression

    A personal statement conclusion should be 150-200 words long and leave a positive lasting impression on the reader. A UCAS personal statement should be 4000 characters long, making the conclusion 705-940 characters long - this is just a rough estimation based on the average number of characters per word (4.7).

  19. How To Write Your Undergraduate Personal Statement

    Just start by showing your enthusiasm for the subject, showcasing your knowledge and understanding, and sharing your ambitions of what you want to achieve. Avoid cliches! Remember, this opening part is simply about introducing yourself, so let the admissions tutor reading your personal statement get to know you. Keep it relevant and simple.

  20. Personal Statement FAQs

    This takes you through how to write a personal statement step-by-step, and goes into far more detail than this FAQ does. If you feel you need more help, check out our personal statement editing and critique services where our professional editors will review your statement to make it a success. 16.

  21. Do's and Don'ts for Writing a Strong CASPA Personal Statement

    Writing the statement - do's and don'ts. Do demonstrate your knowledge of the PA profession. Your essay should make it clear why you are pursuing medicine, and why you have chosen to become a PA specifically. Don't say why you don't want to be a different kind of healthcare provider, write about how you want to be a PA!

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    Otherwise, your target employer may worry your focus would be divided between your work for their company and your side hustles. 3. Consider your audience. Tailor every word of your personal statement to your audience — the recruiter, hiring manager, and anyone else at your target employer who might read your resume.

  23. How to write a UCAS personal statement

    UCAS personal statement word limit. Your personal statement length can be up to 4,000 characters long. This may sound a lot, but it's a word limit of around 550-1000 words with spaces and only about 1 side of typed A4 paper. You need to keep it concise and make sure it's clear and easy to read.

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  25. Talk to Someone

    Need help beyond what's on Medicare.gov? You can talk or live chat with a real person, 24 hours a day, 7 days a week (except some federal holidays.) 1-800-MEDICARE (1-800-633-4227) TTY users can call 1-877-486-2048 . Start a Live Chat. Get more help. Sign up for Medicare

  26. How to start a personal statement: The attention grabber

    Top tips on how to write your statement opener. We spoke to admissions tutors at unis and colleges - read on for their tips. 1. Don't begin with the overkill opening. Try not to overthink the opening sentence. You need to engage the reader with your relevant thoughts and ideas, but not go overboard. Tutors said: 'The opening is your chance ...

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    Starting a Business - Entity Types. Once you decide to establish a business, a primary consideration is the type of business entity to form. Tax and liability issues, director and ownership concerns, as well as state and federal obligations pertaining to the type of entity should be considered when making your determination.

  28. How can I get a Social Security Statement?

    You can get your Social Security Statement (Statement) online by using your personal my Social Security account. Your online Statement gives you secure and convenient access to estimates for retirement, disability, and survivors benefits you and your family may be eligible for. It also shows your current earnings record and history. If you do not have a personal my Social Security account, you ...

  29. Apply for a new adult passport

    There are 4 things you will need to apply for and get your U.S. passport. Application - You will need Form DS-11. Find your local passport acceptance facility or regional agency and pick up Form DS-11. Do not sign Form DS-11 until you are at your appointment and the passport acceptance official tells you to do so.