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Definition of research

 (Entry 1 of 2)

Definition of research  (Entry 2 of 2)

transitive verb

intransitive verb

• disquisition
• examination
• exploration
• inquisition
• investigation
• delve (into)
• inquire (into)
• investigate
• look (into)

Examples of research in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'research.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

Middle French recerche , from recercher to go about seeking, from Old French recerchier , from re- + cerchier, sercher to search — more at search

1577, in the meaning defined at sense 3

1588, in the meaning defined at transitive sense 1

Phrases Containing research

• marketing research
• market research
• operations research
• oppo research

research and development

• research park
• translational research

Dictionary Entries Near research

Cite this entry.

“Research.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/research. Accessed 25 Jun. 2024.

Kids Definition

Kids definition of research.

Kids Definition of research  (Entry 2 of 2)

More from Merriam-Webster on research

Nglish: Translation of research for Spanish Speakers

Britannica English: Translation of research for Arabic Speakers

Britannica.com: Encyclopedia article about research

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What is Research: Definition, Methods, Types & Examples

The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.

Content Index

What is Research?

What are the characteristics of research.

• Comparative analysis chart

Qualitative methods

Quantitative methods, 8 tips for conducting accurate research.

Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”

Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research , and deductive methods are more commonly associated with quantitative analysis .

Research is conducted with a purpose to:

• Identify potential and new customers
• Understand existing customers
• Set pragmatic goals
• Develop productive market strategies
• Address business challenges
• Put together a business expansion plan
• Identify new business opportunities
• Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
• The analysis is based on logical reasoning and involves both inductive and deductive methods.
• Real-time data and knowledge is derived from actual observations in natural settings.
• There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
• It creates a path for generating new questions. Existing data helps create more research opportunities.
• It is analytical and uses all the available data so that there is no ambiguity in inference.
• Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.

What is the purpose of research?

There are three main purposes:

• Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory data analysis process lays the foundation for more conclusive data collection and analysis.

LEARN ABOUT: Descriptive Analysis

• Descriptive: It focuses on expanding knowledge on current issues through a process of data collection. Descriptive research describe the behavior of a sample population. Only one variable is required to conduct the study. The three primary purposes of descriptive studies are describing, explaining, and validating the findings. For example, a study conducted to know if top-level management leaders in the 21st century possess the moral right to receive a considerable sum of money from the company profit.

LEARN ABOUT: Best Data Collection Tools

• Explanatory: Causal research or explanatory research is conducted to understand the impact of specific changes in existing standard procedures. Running experiments is the most popular form. For example, a study that is conducted to understand the effect of rebranding on customer loyalty.

Here is a comparative analysis chart for a better understanding:

It begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions.

When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires . You can use this data to make smart decisions about your marketing strategies to position your business effectively.

To make sense of your study and get insights faster, it helps to use a research repository as a single source of truth in your organization and manage your research data in one centralized data repository .

Types of research methods and Examples

Research methods are broadly classified as Qualitative and Quantitative .

Both methods have distinctive properties and data collection methods .

Qualitative research is a method that collects data using conversational methods, usually open-ended questions . The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.

Types of qualitative methods include:

• One-to-one Interview
• Focus Groups
• Ethnographic studies
• Text Analysis

Quantitative methods deal with numbers and measurable forms . It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon.

Types of quantitative methods include:

• Survey research
• Descriptive research
• Correlational research

LEARN MORE: Descriptive Research vs Correlational Research

Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales.

It is essential to ensure that your data is:

• Valid – founded, logical, rigorous, and impartial.
• Accurate – free of errors and including required details.
• Reliable – other people who investigate in the same way can produce similar results.
• Timely – current and collected within an appropriate time frame.
• Complete – includes all the data you need to support your business decisions.

Gather insights

• Identify the main trends and issues, opportunities, and problems you observe. Write a sentence describing each one.
• Keep track of the frequency with which each of the main findings appears.
• Make a list of your findings from the most common to the least common.
• Evaluate a list of the strengths, weaknesses, opportunities, and threats identified in a SWOT analysis .
• Prepare conclusions and recommendations about your study.
• Act on your strategies
• Look for gaps in the information, and consider doing additional inquiry if necessary
• Plan to review the results and consider efficient methods to analyze and interpret results.

Review your goals before making any conclusions about your study. Remember how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations.

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Research Basics

• Introduction

So What Do We Mean By “Formal Research?”

• Guide License
• Types of Research
• Secondary Research | Literature Review
• Developing Your Topic
• Primary vs. Secondary Sources
• Evaluating Sources
• Research Involving Questionnaires, Human Subjects, Animals, Biological Materials
• Responsible Conduct of Research
• More Information

Paul V. Galvin Library

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A good working definition of research might be:

Research is the deliberate, purposeful, and systematic gathering of data, information, facts, and/or opinions for the advancement of personal, societal, or overall human knowledge.

Based on this definition, we all do research all the time. Most of this research is casual research. Asking friends what they think of different restaurants, looking up reviews of various products online, learning more about celebrities; these are all research.

Formal research includes the type of research most people think of when they hear the term “research”: scientists in white coats working in a fully equipped laboratory. But formal research is a much broader category that just this. Most people will never do laboratory research after graduating from college, but almost everybody will have to do some sort of formal research at some point in their careers.

Casual research is inward facing: it’s done to satisfy our own curiosity or meet our own needs, whether that’s choosing a reliable car or figuring out what to watch on TV. Formal research is outward facing. While it may satisfy our own curiosity, it’s primarily intended to be shared in order to achieve some purpose. That purpose could be anything: finding a cure for cancer, securing funding for a new business, improving some process at your workplace, proving the latest theory in quantum physics, or even just getting a good grade in your Humanities 200 class.

What sets formal research apart from casual research is the documentation of where you gathered your information from. This is done in the form of “citations” and “bibliographies.” Citing sources is covered in the section "Citing Your Sources."

Formal research also follows certain common patterns depending on what the research is trying to show or prove. These are covered in the section “Types of Research.”

• Next: Types of Research >>
• Last Updated: Jun 21, 2024 9:17 AM
• URL: https://guides.library.iit.edu/research_basics

• Cambridge Dictionary +Plus

Meaning of research in English

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• He has dedicated his life to scientific research.
• He emphasized that all the people taking part in the research were volunteers .
• The state of Michigan has endowed three institutes to do research for industry .
• I'd like to see the research that these recommendations are founded on.
• It took months of painstaking research to write the book .
• absorptive capacity
• dream something up
• modularization
• nanotechnology
• technologist
• the mother of something idiom
• think outside the box idiom
• think something up
• study What do you plan on studying in college?
• major US She majored in philosophy at Harvard.
• cram She's cramming for her history exam.
• revise UK I'm revising for tomorrow's test.
• review US We're going to review for the test tomorrow night.
• research Scientists are researching possible new treatments for cancer.
• The amount of time and money being spent on researching this disease is pitiful .
• We are researching the reproduction of elephants .
• She researched a wide variety of jobs before deciding on law .
• He researches heart disease .
• The internet has reduced the amount of time it takes to research these subjects .
• adjudication
• analytically
• have the measure of someone/something idiom
• interpretable
• interpretive
• reinspection
• reinterpret
• reinterpretation
• reinvestigate
• reinvestigation

You can also find related words, phrases, and synonyms in the topics:

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Research | intermediate english, research | business english, examples of research, collocations with research.

These are words often used in combination with research .

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What Is Research, and Why Do People Do It?

• Open Access
• First Online: 03 December 2022

Cite this chapter

You have full access to this open access chapter

• James Hiebert 6 ,
• Jinfa Cai 7 ,
• Stephen Hwang 7 ,
• Anne K Morris 6 &
• Charles Hohensee 6  

Part of the book series: Research in Mathematics Education ((RME))

18k Accesses

Abstractspiepr Abs1

Every day people do research as they gather information to learn about something of interest. In the scientific world, however, research means something different than simply gathering information. Scientific research is characterized by its careful planning and observing, by its relentless efforts to understand and explain, and by its commitment to learn from everyone else seriously engaged in research. We call this kind of research scientific inquiry and define it as “formulating, testing, and revising hypotheses.” By “hypotheses” we do not mean the hypotheses you encounter in statistics courses. We mean predictions about what you expect to find and rationales for why you made these predictions. Throughout this and the remaining chapters we make clear that the process of scientific inquiry applies to all kinds of research studies and data, both qualitative and quantitative.

You have full access to this open access chapter,  Download chapter PDF

Part I. What Is Research?

Have you ever studied something carefully because you wanted to know more about it? Maybe you wanted to know more about your grandmother’s life when she was younger so you asked her to tell you stories from her childhood, or maybe you wanted to know more about a fertilizer you were about to use in your garden so you read the ingredients on the package and looked them up online. According to the dictionary definition, you were doing research.

Recall your high school assignments asking you to “research” a topic. The assignment likely included consulting a variety of sources that discussed the topic, perhaps including some “original” sources. Often, the teacher referred to your product as a “research paper.”

Were you conducting research when you interviewed your grandmother or wrote high school papers reviewing a particular topic? Our view is that you were engaged in part of the research process, but only a small part. In this book, we reserve the word “research” for what it means in the scientific world, that is, for scientific research or, more pointedly, for scientific inquiry .

Exercise 1.1

Before you read any further, write a definition of what you think scientific inquiry is. Keep it short—Two to three sentences. You will periodically update this definition as you read this chapter and the remainder of the book.

This book is about scientific inquiry—what it is and how to do it. For starters, scientific inquiry is a process, a particular way of finding out about something that involves a number of phases. Each phase of the process constitutes one aspect of scientific inquiry. You are doing scientific inquiry as you engage in each phase, but you have not done scientific inquiry until you complete the full process. Each phase is necessary but not sufficient.

In this chapter, we set the stage by defining scientific inquiry—describing what it is and what it is not—and by discussing what it is good for and why people do it. The remaining chapters build directly on the ideas presented in this chapter.

A first thing to know is that scientific inquiry is not all or nothing. “Scientificness” is a continuum. Inquiries can be more scientific or less scientific. What makes an inquiry more scientific? You might be surprised there is no universally agreed upon answer to this question. None of the descriptors we know of are sufficient by themselves to define scientific inquiry. But all of them give you a way of thinking about some aspects of the process of scientific inquiry. Each one gives you different insights.

Exercise 1.2

As you read about each descriptor below, think about what would make an inquiry more or less scientific. If you think a descriptor is important, use it to revise your definition of scientific inquiry.

Creating an Image of Scientific Inquiry

We will present three descriptors of scientific inquiry. Each provides a different perspective and emphasizes a different aspect of scientific inquiry. We will draw on all three descriptors to compose our definition of scientific inquiry.

Descriptor 1. Experience Carefully Planned in Advance

Sir Ronald Fisher, often called the father of modern statistical design, once referred to research as “experience carefully planned in advance” (1935, p. 8). He said that humans are always learning from experience, from interacting with the world around them. Usually, this learning is haphazard rather than the result of a deliberate process carried out over an extended period of time. Research, Fisher said, was learning from experience, but experience carefully planned in advance.

This phrase can be fully appreciated by looking at each word. The fact that scientific inquiry is based on experience means that it is based on interacting with the world. These interactions could be thought of as the stuff of scientific inquiry. In addition, it is not just any experience that counts. The experience must be carefully planned . The interactions with the world must be conducted with an explicit, describable purpose, and steps must be taken to make the intended learning as likely as possible. This planning is an integral part of scientific inquiry; it is not just a preparation phase. It is one of the things that distinguishes scientific inquiry from many everyday learning experiences. Finally, these steps must be taken beforehand and the purpose of the inquiry must be articulated in advance of the experience. Clearly, scientific inquiry does not happen by accident, by just stumbling into something. Stumbling into something unexpected and interesting can happen while engaged in scientific inquiry, but learning does not depend on it and serendipity does not make the inquiry scientific.

Descriptor 2. Observing Something and Trying to Explain Why It Is the Way It Is

When we were writing this chapter and googled “scientific inquiry,” the first entry was: “Scientific inquiry refers to the diverse ways in which scientists study the natural world and propose explanations based on the evidence derived from their work.” The emphasis is on studying, or observing, and then explaining . This descriptor takes the image of scientific inquiry beyond carefully planned experience and includes explaining what was experienced.

According to the Merriam-Webster dictionary, “explain” means “(a) to make known, (b) to make plain or understandable, (c) to give the reason or cause of, and (d) to show the logical development or relations of” (Merriam-Webster, n.d. ). We will use all these definitions. Taken together, they suggest that to explain an observation means to understand it by finding reasons (or causes) for why it is as it is. In this sense of scientific inquiry, the following are synonyms: explaining why, understanding why, and reasoning about causes and effects. Our image of scientific inquiry now includes planning, observing, and explaining why.

We need to add a final note about this descriptor. We have phrased it in a way that suggests “observing something” means you are observing something in real time—observing the way things are or the way things are changing. This is often true. But, observing could mean observing data that already have been collected, maybe by someone else making the original observations (e.g., secondary analysis of NAEP data or analysis of existing video recordings of classroom instruction). We will address secondary analyses more fully in Chap. 4 . For now, what is important is that the process requires explaining why the data look like they do.

We must note that for us, the term “data” is not limited to numerical or quantitative data such as test scores. Data can also take many nonquantitative forms, including written survey responses, interview transcripts, journal entries, video recordings of students, teachers, and classrooms, text messages, and so forth.

Exercise 1.3

What are the implications of the statement that just “observing” is not enough to count as scientific inquiry? Does this mean that a detailed description of a phenomenon is not scientific inquiry?

Find sources that define research in education that differ with our position, that say description alone, without explanation, counts as scientific research. Identify the precise points where the opinions differ. What are the best arguments for each of the positions? Which do you prefer? Why?

Descriptor 3. Updating Everyone’s Thinking in Response to More and Better Information

This descriptor focuses on a third aspect of scientific inquiry: updating and advancing the field’s understanding of phenomena that are investigated. This descriptor foregrounds a powerful characteristic of scientific inquiry: the reliability (or trustworthiness) of what is learned and the ultimate inevitability of this learning to advance human understanding of phenomena. Humans might choose not to learn from scientific inquiry, but history suggests that scientific inquiry always has the potential to advance understanding and that, eventually, humans take advantage of these new understandings.

Before exploring these bold claims a bit further, note that this descriptor uses “information” in the same way the previous two descriptors used “experience” and “observations.” These are the stuff of scientific inquiry and we will use them often, sometimes interchangeably. Frequently, we will use the term “data” to stand for all these terms.

An overriding goal of scientific inquiry is for everyone to learn from what one scientist does. Much of this book is about the methods you need to use so others have faith in what you report and can learn the same things you learned. This aspect of scientific inquiry has many implications.

One implication is that scientific inquiry is not a private practice. It is a public practice available for others to see and learn from. Notice how different this is from everyday learning. When you happen to learn something from your everyday experience, often only you gain from the experience. The fact that research is a public practice means it is also a social one. It is best conducted by interacting with others along the way: soliciting feedback at each phase, taking opportunities to present work-in-progress, and benefitting from the advice of others.

A second implication is that you, as the researcher, must be committed to sharing what you are doing and what you are learning in an open and transparent way. This allows all phases of your work to be scrutinized and critiqued. This is what gives your work credibility. The reliability or trustworthiness of your findings depends on your colleagues recognizing that you have used all appropriate methods to maximize the chances that your claims are justified by the data.

A third implication of viewing scientific inquiry as a collective enterprise is the reverse of the second—you must be committed to receiving comments from others. You must treat your colleagues as fair and honest critics even though it might sometimes feel otherwise. You must appreciate their job, which is to remain skeptical while scrutinizing what you have done in considerable detail. To provide the best help to you, they must remain skeptical about your conclusions (when, for example, the data are difficult for them to interpret) until you offer a convincing logical argument based on the information you share. A rather harsh but good-to-remember statement of the role of your friendly critics was voiced by Karl Popper, a well-known twentieth century philosopher of science: “. . . if you are interested in the problem which I tried to solve by my tentative assertion, you may help me by criticizing it as severely as you can” (Popper, 1968, p. 27).

A final implication of this third descriptor is that, as someone engaged in scientific inquiry, you have no choice but to update your thinking when the data support a different conclusion. This applies to your own data as well as to those of others. When data clearly point to a specific claim, even one that is quite different than you expected, you must reconsider your position. If the outcome is replicated multiple times, you need to adjust your thinking accordingly. Scientific inquiry does not let you pick and choose which data to believe; it mandates that everyone update their thinking when the data warrant an update.

Doing Scientific Inquiry

We define scientific inquiry in an operational sense—what does it mean to do scientific inquiry? What kind of process would satisfy all three descriptors: carefully planning an experience in advance; observing and trying to explain what you see; and, contributing to updating everyone’s thinking about an important phenomenon?

We define scientific inquiry as formulating , testing , and revising hypotheses about phenomena of interest.

Of course, we are not the only ones who define it in this way. The definition for the scientific method posted by the editors of Britannica is: “a researcher develops a hypothesis, tests it through various means, and then modifies the hypothesis on the basis of the outcome of the tests and experiments” (Britannica, n.d. ).

Notice how defining scientific inquiry this way satisfies each of the descriptors. “Carefully planning an experience in advance” is exactly what happens when formulating a hypothesis about a phenomenon of interest and thinking about how to test it. “ Observing a phenomenon” occurs when testing a hypothesis, and “ explaining ” what is found is required when revising a hypothesis based on the data. Finally, “updating everyone’s thinking” comes from comparing publicly the original with the revised hypothesis.

Doing scientific inquiry, as we have defined it, underscores the value of accumulating knowledge rather than generating random bits of knowledge. Formulating, testing, and revising hypotheses is an ongoing process, with each revised hypothesis begging for another test, whether by the same researcher or by new researchers. The editors of Britannica signaled this cyclic process by adding the following phrase to their definition of the scientific method: “The modified hypothesis is then retested, further modified, and tested again.” Scientific inquiry creates a process that encourages each study to build on the studies that have gone before. Through collective engagement in this process of building study on top of study, the scientific community works together to update its thinking.

Before exploring more fully the meaning of “formulating, testing, and revising hypotheses,” we need to acknowledge that this is not the only way researchers define research. Some researchers prefer a less formal definition, one that includes more serendipity, less planning, less explanation. You might have come across more open definitions such as “research is finding out about something.” We prefer the tighter hypothesis formulation, testing, and revision definition because we believe it provides a single, coherent map for conducting research that addresses many of the thorny problems educational researchers encounter. We believe it is the most useful orientation toward research and the most helpful to learn as a beginning researcher.

A final clarification of our definition is that it applies equally to qualitative and quantitative research. This is a familiar distinction in education that has generated much discussion. You might think our definition favors quantitative methods over qualitative methods because the language of hypothesis formulation and testing is often associated with quantitative methods. In fact, we do not favor one method over another. In Chap. 4 , we will illustrate how our definition fits research using a range of quantitative and qualitative methods.

Exercise 1.4

Look for ways to extend what the field knows in an area that has already received attention by other researchers. Specifically, you can search for a program of research carried out by more experienced researchers that has some revised hypotheses that remain untested. Identify a revised hypothesis that you might like to test.

Unpacking the Terms Formulating, Testing, and Revising Hypotheses

To get a full sense of the definition of scientific inquiry we will use throughout this book, it is helpful to spend a little time with each of the key terms.

We first want to make clear that we use the term “hypothesis” as it is defined in most dictionaries and as it used in many scientific fields rather than as it is usually defined in educational statistics courses. By “hypothesis,” we do not mean a null hypothesis that is accepted or rejected by statistical analysis. Rather, we use “hypothesis” in the sense conveyed by the following definitions: “An idea or explanation for something that is based on known facts but has not yet been proved” (Cambridge University Press, n.d. ), and “An unproved theory, proposition, or supposition, tentatively accepted to explain certain facts and to provide a basis for further investigation or argument” (Agnes & Guralnik, 2008 ).

We distinguish two parts to “hypotheses.” Hypotheses consist of predictions and rationales . Predictions are statements about what you expect to find when you inquire about something. Rationales are explanations for why you made the predictions you did, why you believe your predictions are correct. So, for us “formulating hypotheses” means making explicit predictions and developing rationales for the predictions.

“Testing hypotheses” means making observations that allow you to assess in what ways your predictions were correct and in what ways they were incorrect. In education research, it is rarely useful to think of your predictions as either right or wrong. Because of the complexity of most issues you will investigate, most predictions will be right in some ways and wrong in others.

By studying the observations you make (data you collect) to test your hypotheses, you can revise your hypotheses to better align with the observations. This means revising your predictions plus revising your rationales to justify your adjusted predictions. Even though you might not run another test, formulating revised hypotheses is an essential part of conducting a research study. Comparing your original and revised hypotheses informs everyone of what you learned by conducting your study. In addition, a revised hypothesis sets the stage for you or someone else to extend your study and accumulate more knowledge of the phenomenon.

We should note that not everyone makes a clear distinction between predictions and rationales as two aspects of hypotheses. In fact, common, non-scientific uses of the word “hypothesis” may limit it to only a prediction or only an explanation (or rationale). We choose to explicitly include both prediction and rationale in our definition of hypothesis, not because we assert this should be the universal definition, but because we want to foreground the importance of both parts acting in concert. Using “hypothesis” to represent both prediction and rationale could hide the two aspects, but we make them explicit because they provide different kinds of information. It is usually easier to make predictions than develop rationales because predictions can be guesses, hunches, or gut feelings about which you have little confidence. Developing a compelling rationale requires careful thought plus reading what other researchers have found plus talking with your colleagues. Often, while you are developing your rationale you will find good reasons to change your predictions. Developing good rationales is the engine that drives scientific inquiry. Rationales are essentially descriptions of how much you know about the phenomenon you are studying. Throughout this guide, we will elaborate on how developing good rationales drives scientific inquiry. For now, we simply note that it can sharpen your predictions and help you to interpret your data as you test your hypotheses.

Hypotheses in education research take a variety of forms or types. This is because there are a variety of phenomena that can be investigated. Investigating educational phenomena is sometimes best done using qualitative methods, sometimes using quantitative methods, and most often using mixed methods (e.g., Hay, 2016 ; Weis et al. 2019a ; Weisner, 2005 ). This means that, given our definition, hypotheses are equally applicable to qualitative and quantitative investigations.

Hypotheses take different forms when they are used to investigate different kinds of phenomena. Two very different activities in education could be labeled conducting experiments and descriptions. In an experiment, a hypothesis makes a prediction about anticipated changes, say the changes that occur when a treatment or intervention is applied. You might investigate how students’ thinking changes during a particular kind of instruction.

A second type of hypothesis, relevant for descriptive research, makes a prediction about what you will find when you investigate and describe the nature of a situation. The goal is to understand a situation as it exists rather than to understand a change from one situation to another. In this case, your prediction is what you expect to observe. Your rationale is the set of reasons for making this prediction; it is your current explanation for why the situation will look like it does.

You will probably read, if you have not already, that some researchers say you do not need a prediction to conduct a descriptive study. We will discuss this point of view in Chap. 2 . For now, we simply claim that scientific inquiry, as we have defined it, applies to all kinds of research studies. Descriptive studies, like others, not only benefit from formulating, testing, and revising hypotheses, but also need hypothesis formulating, testing, and revising.

One reason we define research as formulating, testing, and revising hypotheses is that if you think of research in this way you are less likely to go wrong. It is a useful guide for the entire process, as we will describe in detail in the chapters ahead. For example, as you build the rationale for your predictions, you are constructing the theoretical framework for your study (Chap. 3 ). As you work out the methods you will use to test your hypothesis, every decision you make will be based on asking, “Will this help me formulate or test or revise my hypothesis?” (Chap. 4 ). As you interpret the results of testing your predictions, you will compare them to what you predicted and examine the differences, focusing on how you must revise your hypotheses (Chap. 5 ). By anchoring the process to formulating, testing, and revising hypotheses, you will make smart decisions that yield a coherent and well-designed study.

Exercise 1.5

Compare the concept of formulating, testing, and revising hypotheses with the descriptions of scientific inquiry contained in Scientific Research in Education (NRC, 2002 ). How are they similar or different?

Exercise 1.6

Provide an example to illustrate and emphasize the differences between everyday learning/thinking and scientific inquiry.

Learning from Doing Scientific Inquiry

We noted earlier that a measure of what you have learned by conducting a research study is found in the differences between your original hypothesis and your revised hypothesis based on the data you collected to test your hypothesis. We will elaborate this statement in later chapters, but we preview our argument here.

Even before collecting data, scientific inquiry requires cycles of making a prediction, developing a rationale, refining your predictions, reading and studying more to strengthen your rationale, refining your predictions again, and so forth. And, even if you have run through several such cycles, you still will likely find that when you test your prediction you will be partly right and partly wrong. The results will support some parts of your predictions but not others, or the results will “kind of” support your predictions. A critical part of scientific inquiry is making sense of your results by interpreting them against your predictions. Carefully describing what aspects of your data supported your predictions, what aspects did not, and what data fell outside of any predictions is not an easy task, but you cannot learn from your study without doing this analysis.

Analyzing the matches and mismatches between your predictions and your data allows you to formulate different rationales that would have accounted for more of the data. The best revised rationale is the one that accounts for the most data. Once you have revised your rationales, you can think about the predictions they best justify or explain. It is by comparing your original rationales to your new rationales that you can sort out what you learned from your study.

Suppose your study was an experiment. Maybe you were investigating the effects of a new instructional intervention on students’ learning. Your original rationale was your explanation for why the intervention would change the learning outcomes in a particular way. Your revised rationale explained why the changes that you observed occurred like they did and why your revised predictions are better. Maybe your original rationale focused on the potential of the activities if they were implemented in ideal ways and your revised rationale included the factors that are likely to affect how teachers implement them. By comparing the before and after rationales, you are describing what you learned—what you can explain now that you could not before. Another way of saying this is that you are describing how much more you understand now than before you conducted your study.

Revised predictions based on carefully planned and collected data usually exhibit some of the following features compared with the originals: more precision, more completeness, and broader scope. Revised rationales have more explanatory power and become more complete, more aligned with the new predictions, sharper, and overall more convincing.

Part II. Why Do Educators Do Research?

Doing scientific inquiry is a lot of work. Each phase of the process takes time, and you will often cycle back to improve earlier phases as you engage in later phases. Because of the significant effort required, you should make sure your study is worth it. So, from the beginning, you should think about the purpose of your study. Why do you want to do it? And, because research is a social practice, you should also think about whether the results of your study are likely to be important and significant to the education community.

If you are doing research in the way we have described—as scientific inquiry—then one purpose of your study is to understand , not just to describe or evaluate or report. As we noted earlier, when you formulate hypotheses, you are developing rationales that explain why things might be like they are. In our view, trying to understand and explain is what separates research from other kinds of activities, like evaluating or describing.

One reason understanding is so important is that it allows researchers to see how or why something works like it does. When you see how something works, you are better able to predict how it might work in other contexts, under other conditions. And, because conditions, or contextual factors, matter a lot in education, gaining insights into applying your findings to other contexts increases the contributions of your work and its importance to the broader education community.

Consequently, the purposes of research studies in education often include the more specific aim of identifying and understanding the conditions under which the phenomena being studied work like the observations suggest. A classic example of this kind of study in mathematics education was reported by William Brownell and Harold Moser in 1949 . They were trying to establish which method of subtracting whole numbers could be taught most effectively—the regrouping method or the equal additions method. However, they realized that effectiveness might depend on the conditions under which the methods were taught—“meaningfully” versus “mechanically.” So, they designed a study that crossed the two instructional approaches with the two different methods (regrouping and equal additions). Among other results, they found that these conditions did matter. The regrouping method was more effective under the meaningful condition than the mechanical condition, but the same was not true for the equal additions algorithm.

What do education researchers want to understand? In our view, the ultimate goal of education is to offer all students the best possible learning opportunities. So, we believe the ultimate purpose of scientific inquiry in education is to develop understanding that supports the improvement of learning opportunities for all students. We say “ultimate” because there are lots of issues that must be understood to improve learning opportunities for all students. Hypotheses about many aspects of education are connected, ultimately, to students’ learning. For example, formulating and testing a hypothesis that preservice teachers need to engage in particular kinds of activities in their coursework in order to teach particular topics well is, ultimately, connected to improving students’ learning opportunities. So is hypothesizing that school districts often devote relatively few resources to instructional leadership training or hypothesizing that positioning mathematics as a tool students can use to combat social injustice can help students see the relevance of mathematics to their lives.

We do not exclude the importance of research on educational issues more removed from improving students’ learning opportunities, but we do think the argument for their importance will be more difficult to make. If there is no way to imagine a connection between your hypothesis and improving learning opportunities for students, even a distant connection, we recommend you reconsider whether it is an important hypothesis within the education community.

Notice that we said the ultimate goal of education is to offer all students the best possible learning opportunities. For too long, educators have been satisfied with a goal of offering rich learning opportunities for lots of students, sometimes even for just the majority of students, but not necessarily for all students. Evaluations of success often are based on outcomes that show high averages. In other words, if many students have learned something, or even a smaller number have learned a lot, educators may have been satisfied. The problem is that there is usually a pattern in the groups of students who receive lower quality opportunities—students of color and students who live in poor areas, urban and rural. This is not acceptable. Consequently, we emphasize the premise that the purpose of education research is to offer rich learning opportunities to all students.

One way to make sure you will be able to convince others of the importance of your study is to consider investigating some aspect of teachers’ shared instructional problems. Historically, researchers in education have set their own research agendas, regardless of the problems teachers are facing in schools. It is increasingly recognized that teachers have had trouble applying to their own classrooms what researchers find. To address this problem, a researcher could partner with a teacher—better yet, a small group of teachers—and talk with them about instructional problems they all share. These discussions can create a rich pool of problems researchers can consider. If researchers pursued one of these problems (preferably alongside teachers), the connection to improving learning opportunities for all students could be direct and immediate. “Grounding a research question in instructional problems that are experienced across multiple teachers’ classrooms helps to ensure that the answer to the question will be of sufficient scope to be relevant and significant beyond the local context” (Cai et al., 2019b , p. 115).

As a beginning researcher, determining the relevance and importance of a research problem is especially challenging. We recommend talking with advisors, other experienced researchers, and peers to test the educational importance of possible research problems and topics of study. You will also learn much more about the issue of research importance when you read Chap. 5 .

Exercise 1.7

Identify a problem in education that is closely connected to improving learning opportunities and a problem that has a less close connection. For each problem, write a brief argument (like a logical sequence of if-then statements) that connects the problem to all students’ learning opportunities.

Part III. Conducting Research as a Practice of Failing Productively

Scientific inquiry involves formulating hypotheses about phenomena that are not fully understood—by you or anyone else. Even if you are able to inform your hypotheses with lots of knowledge that has already been accumulated, you are likely to find that your prediction is not entirely accurate. This is normal. Remember, scientific inquiry is a process of constantly updating your thinking. More and better information means revising your thinking, again, and again, and again. Because you never fully understand a complicated phenomenon and your hypotheses never produce completely accurate predictions, it is easy to believe you are somehow failing.

The trick is to fail upward, to fail to predict accurately in ways that inform your next hypothesis so you can make a better prediction. Some of the best-known researchers in education have been open and honest about the many times their predictions were wrong and, based on the results of their studies and those of others, they continuously updated their thinking and changed their hypotheses.

A striking example of publicly revising (actually reversing) hypotheses due to incorrect predictions is found in the work of Lee J. Cronbach, one of the most distinguished educational psychologists of the twentieth century. In 1955, Cronbach delivered his presidential address to the American Psychological Association. Titling it “Two Disciplines of Scientific Psychology,” Cronbach proposed a rapprochement between two research approaches—correlational studies that focused on individual differences and experimental studies that focused on instructional treatments controlling for individual differences. (We will examine different research approaches in Chap. 4 ). If these approaches could be brought together, reasoned Cronbach ( 1957 ), researchers could find interactions between individual characteristics and treatments (aptitude-treatment interactions or ATIs), fitting the best treatments to different individuals.

In 1975, after years of research by many researchers looking for ATIs, Cronbach acknowledged the evidence for simple, useful ATIs had not been found. Even when trying to find interactions between a few variables that could provide instructional guidance, the analysis, said Cronbach, creates “a hall of mirrors that extends to infinity, tormenting even the boldest investigators and defeating even ambitious designs” (Cronbach, 1975 , p. 119).

As he was reflecting back on his work, Cronbach ( 1986 ) recommended moving away from documenting instructional effects through statistical inference (an approach he had championed for much of his career) and toward approaches that probe the reasons for these effects, approaches that provide a “full account of events in a time, place, and context” (Cronbach, 1986 , p. 104). This is a remarkable change in hypotheses, a change based on data and made fully transparent. Cronbach understood the value of failing productively.

Closer to home, in a less dramatic example, one of us began a line of scientific inquiry into how to prepare elementary preservice teachers to teach early algebra. Teaching early algebra meant engaging elementary students in early forms of algebraic reasoning. Such reasoning should help them transition from arithmetic to algebra. To begin this line of inquiry, a set of activities for preservice teachers were developed. Even though the activities were based on well-supported hypotheses, they largely failed to engage preservice teachers as predicted because of unanticipated challenges the preservice teachers faced. To capitalize on this failure, follow-up studies were conducted, first to better understand elementary preservice teachers’ challenges with preparing to teach early algebra, and then to better support preservice teachers in navigating these challenges. In this example, the initial failure was a necessary step in the researchers’ scientific inquiry and furthered the researchers’ understanding of this issue.

We present another example of failing productively in Chap. 2 . That example emerges from recounting the history of a well-known research program in mathematics education.

Making mistakes is an inherent part of doing scientific research. Conducting a study is rarely a smooth path from beginning to end. We recommend that you keep the following things in mind as you begin a career of conducting research in education.

First, do not get discouraged when you make mistakes; do not fall into the trap of feeling like you are not capable of doing research because you make too many errors.

Second, learn from your mistakes. Do not ignore your mistakes or treat them as errors that you simply need to forget and move past. Mistakes are rich sites for learning—in research just as in other fields of study.

Third, by reflecting on your mistakes, you can learn to make better mistakes, mistakes that inform you about a productive next step. You will not be able to eliminate your mistakes, but you can set a goal of making better and better mistakes.

Exercise 1.8

How does scientific inquiry differ from everyday learning in giving you the tools to fail upward? You may find helpful perspectives on this question in other resources on science and scientific inquiry (e.g., Failure: Why Science is So Successful by Firestein, 2015).

Exercise 1.9

Use what you have learned in this chapter to write a new definition of scientific inquiry. Compare this definition with the one you wrote before reading this chapter. If you are reading this book as part of a course, compare your definition with your colleagues’ definitions. Develop a consensus definition with everyone in the course.

Part IV. Preview of Chap. 2

Now that you have a good idea of what research is, at least of what we believe research is, the next step is to think about how to actually begin doing research. This means how to begin formulating, testing, and revising hypotheses. As for all phases of scientific inquiry, there are lots of things to think about. Because it is critical to start well, we devote Chap. 2 to getting started with formulating hypotheses.

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Hiebert, J., Cai, J., Hwang, S., Morris, A.K., Hohensee, C. (2023). What Is Research, and Why Do People Do It?. In: Doing Research: A New Researcher’s Guide. Research in Mathematics Education. Springer, Cham. https://doi.org/10.1007/978-3-031-19078-0_1

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Home » Research – Types, Methods and Examples

Research – Types, Methods and Examples

Table of Contents

Definition:

Research refers to the process of investigating a particular topic or question in order to discover new information , develop new insights, or confirm or refute existing knowledge. It involves a systematic and rigorous approach to collecting, analyzing, and interpreting data, and requires careful planning and attention to detail.

History of Research

The history of research can be traced back to ancient times when early humans observed and experimented with the natural world around them. Over time, research evolved and became more systematic as people sought to better understand the world and solve problems.

In ancient civilizations such as those in Greece, Egypt, and China, scholars pursued knowledge through observation, experimentation, and the development of theories. They explored various fields, including medicine, astronomy, and mathematics.

During the Middle Ages, research was often conducted by religious scholars who sought to reconcile scientific discoveries with their faith. The Renaissance brought about a renewed interest in science and the scientific method, and the Enlightenment period marked a major shift towards empirical observation and experimentation as the primary means of acquiring knowledge.

The 19th and 20th centuries saw significant advancements in research, with the development of new scientific disciplines and fields such as psychology, sociology, and computer science. Advances in technology and communication also greatly facilitated research efforts.

Today, research is conducted in a wide range of fields and is a critical component of many industries, including healthcare, technology, and academia. The process of research continues to evolve as new methods and technologies emerge, but the fundamental principles of observation, experimentation, and hypothesis testing remain at its core.

Types of Research

Types of Research are as follows:

• Applied Research : This type of research aims to solve practical problems or answer specific questions, often in a real-world context.
• Basic Research : This type of research aims to increase our understanding of a phenomenon or process, often without immediate practical applications.
• Experimental Research : This type of research involves manipulating one or more variables to determine their effects on another variable, while controlling all other variables.
• Descriptive Research : This type of research aims to describe and measure phenomena or characteristics, without attempting to manipulate or control any variables.
• Correlational Research: This type of research examines the relationships between two or more variables, without manipulating any variables.
• Qualitative Research : This type of research focuses on exploring and understanding the meaning and experience of individuals or groups, often through methods such as interviews, focus groups, and observation.
• Quantitative Research : This type of research uses numerical data and statistical analysis to draw conclusions about phenomena or populations.
• Action Research: This type of research is often used in education, healthcare, and other fields, and involves collaborating with practitioners or participants to identify and solve problems in real-world settings.
• Mixed Methods Research : This type of research combines both quantitative and qualitative research methods to gain a more comprehensive understanding of a phenomenon or problem.
• Case Study Research: This type of research involves in-depth examination of a specific individual, group, or situation, often using multiple data sources.
• Longitudinal Research: This type of research follows a group of individuals over an extended period of time, often to study changes in behavior, attitudes, or health outcomes.
• Cross-Sectional Research : This type of research examines a population at a single point in time, often to study differences or similarities among individuals or groups.
• Survey Research: This type of research uses questionnaires or interviews to gather information from a sample of individuals about their attitudes, beliefs, behaviors, or experiences.
• Ethnographic Research : This type of research involves immersion in a cultural group or community to understand their way of life, beliefs, values, and practices.
• Historical Research : This type of research investigates events or phenomena from the past using primary sources, such as archival records, newspapers, and diaries.
• Content Analysis Research : This type of research involves analyzing written, spoken, or visual material to identify patterns, themes, or messages.
• Participatory Research : This type of research involves collaboration between researchers and participants throughout the research process, often to promote empowerment, social justice, or community development.
• Comparative Research: This type of research compares two or more groups or phenomena to identify similarities and differences, often across different countries or cultures.
• Exploratory Research : This type of research is used to gain a preliminary understanding of a topic or phenomenon, often in the absence of prior research or theories.
• Explanatory Research: This type of research aims to identify the causes or reasons behind a particular phenomenon, often through the testing of theories or hypotheses.
• Evaluative Research: This type of research assesses the effectiveness or impact of an intervention, program, or policy, often through the use of outcome measures.
• Simulation Research : This type of research involves creating a model or simulation of a phenomenon or process, often to predict outcomes or test theories.

Data Collection Methods

• Surveys : Surveys are used to collect data from a sample of individuals using questionnaires or interviews. Surveys can be conducted face-to-face, by phone, mail, email, or online.
• Experiments : Experiments involve manipulating one or more variables to measure their effects on another variable, while controlling for other factors. Experiments can be conducted in a laboratory or in a natural setting.
• Case studies : Case studies involve in-depth analysis of a single case, such as an individual, group, organization, or event. Case studies can use a variety of data collection methods, including interviews, observation, and document analysis.
• Observational research : Observational research involves observing and recording the behavior of individuals or groups in a natural setting. Observational research can be conducted covertly or overtly.
• Content analysis : Content analysis involves analyzing written, spoken, or visual material to identify patterns, themes, or messages. Content analysis can be used to study media, social media, or other forms of communication.
• Ethnography : Ethnography involves immersion in a cultural group or community to understand their way of life, beliefs, values, and practices. Ethnographic research can use a range of data collection methods, including observation, interviews, and document analysis.
• Secondary data analysis : Secondary data analysis involves using existing data from sources such as government agencies, research institutions, or commercial organizations. Secondary data can be used to answer research questions, without collecting new data.
• Focus groups: Focus groups involve gathering a small group of people together to discuss a topic or issue. The discussions are usually guided by a moderator who asks questions and encourages discussion.
• Interviews : Interviews involve one-on-one conversations between a researcher and a participant. Interviews can be structured, semi-structured, or unstructured, and can be conducted in person, by phone, or online.
• Document analysis : Document analysis involves collecting and analyzing written documents, such as reports, memos, and emails. Document analysis can be used to study organizational communication, policy documents, and other forms of written material.

Data Analysis Methods

Data Analysis Methods in Research are as follows:

• Descriptive statistics : Descriptive statistics involve summarizing and describing the characteristics of a dataset, such as mean, median, mode, standard deviation, and frequency distributions.
• Inferential statistics: Inferential statistics involve making inferences or predictions about a population based on a sample of data, using methods such as hypothesis testing, confidence intervals, and regression analysis.
• Qualitative analysis: Qualitative analysis involves analyzing non-numerical data, such as text, images, or audio, to identify patterns, themes, or meanings. Qualitative analysis can be used to study subjective experiences, social norms, and cultural practices.
• Content analysis: Content analysis involves analyzing written, spoken, or visual material to identify patterns, themes, or messages. Content analysis can be used to study media, social media, or other forms of communication.
• Grounded theory: Grounded theory involves developing a theory or model based on empirical data, using methods such as constant comparison, memo writing, and theoretical sampling.
• Discourse analysis : Discourse analysis involves analyzing language use, including the structure, function, and meaning of words and phrases, to understand how language reflects and shapes social relationships and power dynamics.
• Network analysis: Network analysis involves analyzing the structure and dynamics of social networks, including the relationships between individuals and groups, to understand social processes and outcomes.

Research Methodology

Research methodology refers to the overall approach and strategy used to conduct a research study. It involves the systematic planning, design, and execution of research to answer specific research questions or test hypotheses. The main components of research methodology include:

• Research design : Research design refers to the overall plan and structure of the study, including the type of study (e.g., observational, experimental), the sampling strategy, and the data collection and analysis methods.
• Sampling strategy: Sampling strategy refers to the method used to select a representative sample of participants or units from the population of interest. The choice of sampling strategy will depend on the research question and the nature of the population being studied.
• Data collection methods : Data collection methods refer to the techniques used to collect data from study participants or sources, such as surveys, interviews, observations, or secondary data sources.
• Data analysis methods: Data analysis methods refer to the techniques used to analyze and interpret the data collected in the study, such as descriptive statistics, inferential statistics, qualitative analysis, or content analysis.
• Ethical considerations: Ethical considerations refer to the principles and guidelines that govern the treatment of human participants or the use of sensitive data in the research study.
• Validity and reliability : Validity and reliability refer to the extent to which the study measures what it is intended to measure and the degree to which the study produces consistent and accurate results.

Applications of Research

Research has a wide range of applications across various fields and industries. Some of the key applications of research include:

• Advancing scientific knowledge : Research plays a critical role in advancing our understanding of the world around us. Through research, scientists are able to discover new knowledge, uncover patterns and relationships, and develop new theories and models.
• Improving healthcare: Research is instrumental in advancing medical knowledge and developing new treatments and therapies. Clinical trials and studies help to identify the effectiveness and safety of new drugs and medical devices, while basic research helps to uncover the underlying causes of diseases and conditions.
• Enhancing education: Research helps to improve the quality of education by identifying effective teaching methods, developing new educational tools and technologies, and assessing the impact of various educational interventions.
• Driving innovation: Research is a key driver of innovation, helping to develop new products, services, and technologies. By conducting research, businesses and organizations can identify new market opportunities, gain a competitive advantage, and improve their operations.
• Informing public policy : Research plays an important role in informing public policy decisions. Policy makers rely on research to develop evidence-based policies that address societal challenges, such as healthcare, education, and environmental issues.
• Understanding human behavior : Research helps us to better understand human behavior, including social, cognitive, and emotional processes. This understanding can be applied in a variety of settings, such as marketing, organizational management, and public policy.

Importance of Research

Research plays a crucial role in advancing human knowledge and understanding in various fields of study. It is the foundation upon which new discoveries, innovations, and technologies are built. Here are some of the key reasons why research is essential:

• Advancing knowledge: Research helps to expand our understanding of the world around us, including the natural world, social structures, and human behavior.
• Problem-solving: Research can help to identify problems, develop solutions, and assess the effectiveness of interventions in various fields, including medicine, engineering, and social sciences.
• Innovation : Research is the driving force behind the development of new technologies, products, and processes. It helps to identify new possibilities and opportunities for improvement.
• Evidence-based decision making: Research provides the evidence needed to make informed decisions in various fields, including policy making, business, and healthcare.
• Education and training : Research provides the foundation for education and training in various fields, helping to prepare individuals for careers and advancing their knowledge.
• Economic growth: Research can drive economic growth by facilitating the development of new technologies and innovations, creating new markets and job opportunities.

When to use Research

Research is typically used when seeking to answer questions or solve problems that require a systematic approach to gathering and analyzing information. Here are some examples of when research may be appropriate:

• To explore a new area of knowledge : Research can be used to investigate a new area of knowledge and gain a better understanding of a topic.
• To identify problems and find solutions: Research can be used to identify problems and develop solutions to address them.
• To evaluate the effectiveness of programs or interventions : Research can be used to evaluate the effectiveness of programs or interventions in various fields, such as healthcare, education, and social services.
• To inform policy decisions: Research can be used to provide evidence to inform policy decisions in areas such as economics, politics, and environmental issues.
• To develop new products or technologies : Research can be used to develop new products or technologies and improve existing ones.
• To understand human behavior : Research can be used to better understand human behavior and social structures, such as in psychology, sociology, and anthropology.

Characteristics of Research

The following are some of the characteristics of research:

• Purpose : Research is conducted to address a specific problem or question and to generate new knowledge or insights.
• Systematic : Research is conducted in a systematic and organized manner, following a set of procedures and guidelines.
• Empirical : Research is based on evidence and data, rather than personal opinion or intuition.
• Objective: Research is conducted with an objective and impartial perspective, avoiding biases and personal beliefs.
• Rigorous : Research involves a rigorous and critical examination of the evidence and data, using reliable and valid methods of data collection and analysis.
• Logical : Research is based on logical and rational thinking, following a well-defined and logical structure.
• Generalizable : Research findings are often generalized to broader populations or contexts, based on a representative sample of the population.
• Replicable : Research is conducted in a way that allows others to replicate the study and obtain similar results.
• Ethical : Research is conducted in an ethical manner, following established ethical guidelines and principles, to ensure the protection of participants’ rights and well-being.
• Cumulative : Research builds on previous studies and contributes to the overall body of knowledge in a particular field.

Advantages of Research

Research has several advantages, including:

• Generates new knowledge: Research is conducted to generate new knowledge and understanding of a particular topic or phenomenon, which can be used to inform policy, practice, and decision-making.
• Provides evidence-based solutions : Research provides evidence-based solutions to problems and issues, which can be used to develop effective interventions and strategies.
• Improves quality : Research can improve the quality of products, services, and programs by identifying areas for improvement and developing solutions to address them.
• Enhances credibility : Research enhances the credibility of an organization or individual by providing evidence to support claims and assertions.
• Enables innovation: Research can lead to innovation by identifying new ideas, approaches, and technologies.
• Informs decision-making : Research provides information that can inform decision-making, helping individuals and organizations make more informed and effective choices.
• Facilitates progress: Research can facilitate progress by identifying challenges and opportunities and developing solutions to address them.
• Enhances understanding: Research can enhance understanding of complex issues and phenomena, helping individuals and organizations navigate challenges and opportunities more effectively.
• Promotes accountability : Research promotes accountability by providing a basis for evaluating the effectiveness of policies, programs, and interventions.
• Fosters collaboration: Research can foster collaboration by bringing together individuals and organizations with diverse perspectives and expertise to address complex issues and problems.

Limitations of Research

Some Limitations of Research are as follows:

• Cost : Research can be expensive, particularly when large-scale studies are required. This can limit the number of studies that can be conducted and the amount of data that can be collected.
• Time : Research can be time-consuming, particularly when longitudinal studies are required. This can limit the speed at which research findings can be generated and disseminated.
• Sample size: The size of the sample used in research can limit the generalizability of the findings to larger populations.
• Bias : Research can be affected by bias, both in the design and implementation of the study, as well as in the analysis and interpretation of the data.
• Ethics : Research can present ethical challenges, particularly when human or animal subjects are involved. This can limit the types of research that can be conducted and the methods that can be used.
• Data quality: The quality of the data collected in research can be affected by a range of factors, including the reliability and validity of the measures used, as well as the accuracy of the data entry and analysis.
• Subjectivity : Research can be subjective, particularly when qualitative methods are used. This can limit the objectivity and reliability of the findings.
• Accessibility : Research findings may not be accessible to all stakeholders, particularly those who are not part of the academic or research community.
• Interpretation : Research findings can be open to interpretation, particularly when the data is complex or contradictory. This can limit the ability of researchers to draw firm conclusions.
• Unforeseen events : Unexpected events, such as changes in the environment or the emergence of new technologies, can limit the relevance and applicability of research findings.

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What is Research?

Research is an often-misused term, its usage in everyday language very different from the strict scientific meaning.

This article is a part of the guide:

• Definition of Research
• Research Basics
• Steps of the Scientific Method
• Purpose of Research
• What is the Scientific Method?

Browse Full Outline

• 1 Research Basics
• 2.1 What is Research?
• 2.2 What is the Scientific Method?
• 2.3 Empirical Research
• 3.1 Definition of Research
• 3.2 Definition of the Scientific Method
• 3.3 Definition of Science
• 4 Steps of the Scientific Method
• 5 Scientific Elements
• 6 Aims of Research
• 7 Purpose of Research
• 8 Science Misconceptions

In the field of science, it is important to move away from the looser meaning and use it only in its proper context. Scientific research adheres to a set of strict protocols and long established structures.

Definition of the Scientific Method

Often, we will talk about conducting internet research or say that we are researching in the library. In everyday language, it is perfectly correct grammatically, but in science , it gives a misleading impression. The correct and most common term used in science is that we are conducting a literature review .

The Guidelines

What is research ? For a successful career in science, you must understand the methodology behind any research and be aware of the correct protocols.

Science has developed these guidelines over many years as the benchmark for measuring the validity of the results obtained.

Failure to follow the guidelines will prevent your findings from being accepted and taken seriously. These protocols can vary slightly between scientific disciplines, but all follow the same basic structure.

Aims of Research

The general aims of research are:

Observe and Describe

Determination of the Causes

Purpose of Research - Why do we conduct research? Why is it necessary?

Steps of the Scientific Process

The steps of the scientific process has a structure similar to an hourglass - The structure starts with general questions, narrowing down to focus on one specific aspect , then designing research where we can observe and analyze this aspect. At last, the hourglass widens and the researcher concludes and generalizes the findings to the real world.

• Summary of the Elements in Scientific Research

1) Setting a Goal

Research in all disciplines and subjects, not just science, must begin with a clearly defined goal . This usually, but not always, takes the form of a hypothesis .

For example, an anthropological study may not have a specific hypothesis or principle, but does have a specific goal, in studying the culture of a certain people and trying to understand and interpret their behavior.

The whole study is designed around this clearly defined goal, and it should address a unique issue, building upon previous research and scientifically accepted fundamentals. Whilst nothing in science can be regarded as truth, basic assumptions are made at all stages of the research, building upon widely accepted knowledge.

2) Interpretation of the Results

Research does require some interpretation and extrapolation of results.

In scientific research, there is always some kind of connection between data (information gathered) and why the scientist think that the data looks as it does. Often the researcher looks at the data gathered, and then comes to a conclusion of why the data looks like it does.

A history paper, for example, which just reorganizes facts and makes no commentary on the results, is not research but a review .

If you think of it this way, somebody writing a school textbook is not performing research and is offering no new insights. They are merely documenting pre-existing data into a new format.

If the same writer interjects their personal opinion and tries to prove or disprove a hypothesis , then they are moving into the area of genuine research. Science tends to use experimentation to study and interpret a specific hypothesis or question, allowing a gradual accumulation of knowledge that slowly becomes a basic assumption.

3) Replication and Gradual Accumulation

For any study, there must be a clear procedure so that the experiment can be replicated and the results verified.

Again, there is a bit of a grey area for observation-based research , as is found in anthropology, behavioral biology and social science, but they still fit most of the other criteria.

Planning and designing the experimental method , is an important part of the project and should revolve around answering specific predictions and questions . This will allow an exact duplication and verification by independent researchers, ensuring that the results are accepted as real.

Most scientific research looks at an area and breaks it down into easily tested pieces.

The gradual experimentation upon these individual pieces will allow the larger questions to be approached and answered, breaking down a large and seemingly insurmountable problem, into manageable chunks.

True research never gives a definitive answer but encourages more research in another direction. Even if a hypothesis is disproved, that will give an answer and generate new ideas, as it is refined and developed.

Research is cyclical, with the results generated leading to new areas or a refinement of the original process.

4) Conclusion

The term, research , is much stricter in science than in everyday life.

It revolves around using the scientific method to generate hypotheses and provide analyzable results. All scientific research has a goal and ultimate aim , repeated and refined experimentation gradually reaching an answer.

These results are a way of gradually uncovering truths and finding out about the processes that drive the universe around us. Only by having a rigid structure to experimentation, can results be verified as acceptable contributions to science.

Some other areas, such as history and economics, also perform true research, but tend to have their own structures in place for generating solid results. They also contribute to human knowledge but with different processes and systems.

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What Is Research? Types and Methods

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Research is the process of examining a hypothesis to make discoveries. Practically every career involves research in one form or another. Accountants research their client’s history and financial documents to understand their financial situation, and data scientists perform research to inform data-driven decisions. 

In this guide, we’ll go over: 

Research Definition

Types of research , research methods, careers in research, showing research skills on resumes.

Research is an investigation into a topic or idea to discover new information. There’s no all-encompassing definition for research because it’s an incredibly varied approach to finding discoveries. For example, research can be as simple as seeking to answer a question that already has a known answer, like reading an article to learn why the sky is blue. 

Research can also be much broader, seeking to answer questions that have never before been asked. For instance, a lot of research looks for ways to deepen our collective understanding of social, physical, and biological phenomena. Besides broadening humanity’s knowledge, research is a great tool for businesses and individuals to learn new things.

Why Does Research Matter?

While some research seeks to uncover ground-breaking information on its own, other research forms building blocks that allow for further development. For example, Tony Gilbert of the Masonic Medical Research Institute (MMRI) says that Dr. Gordon K. Moe, a co-founder and director of research at MMRI, led early studies of heart rhythms and arrhythmia.  

Gilbert notes that this research “allowed other scientists and innovators to develop inventions like the pacemaker and defibrillator (AED). So, while Dr. Moe did not invent the pacemaker or the AED, the basic research produced at the MMRI lab helped make these devices possible, and this potentially benefitted millions of people.”

Of course, not every researcher is hunting for medical innovations and cures for diseases. In fact, most companies, regardless of industry or purpose, use research every day.  

“Access to the latest information enables you to make informed decisions to help your business succeed,” says Andrew Pickett, trial attorney at Andrew Pickett Law, PLLC.

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Scientific Research

Scientific research utilizes a systematic approach to test hypotheses. Researchers plan their investigation ahead of time, and peers test findings to ensure the analysis was performed accurately. 

Foundational research in sciences, often referred to as “basic science,” involves much of the research done at medical research organizations. Research done by the MMRI falls into this category, seeking to uncover “new information and insights for scientists and medical researchers around the world.”

Scientific research is a broad term; studies can be lab-based, clinical, quantitative, or qualitative. Studies can also switch between different settings and methods, like translational research. 

“Translational research moves research from lab-settings to the settings in which they will provide direct impact (for example, moving bench science to clinical settings),” says Laren Narapareddy, faculty member and researcher at Emory University.

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Historical Research

Historical research involves studying past events to determine how they’ve affected the course of time, using historical data to explain or anticipate current and future events, and filling in gaps in history. Researchers can look at past socio-political events to hypothesize how similar events could pan out in the future.  

However, historical research can also focus on figuring out what actually happened at a moment in time, like reading diary entries to better understand life in England in the 14th century. 

In many ways, research by data, financial, and marketing analysts can be considered historical because these analysts look at past trends to predict future outcomes and make business decisions. 

User Research

User research is often applied in business and marketing to better understand a customer base. Researchers and analysts utilize surveys, interviews, and feedback channels to evaluate their clients’ and customers’ wants, needs, and motivations. Analysts may also apply user research techniques to see how customers respond to a product’s user experience (UX) design and test the efficacy of marketing campaigns. 

>>MORE: See how user and market research inform marketing decisions with Lululemon’s Omnichannel Marketing Job Simulation .

Market Research

Market research utilizes methods similar to user research but seeks to look at a customer base more broadly. Studies of markets take place at an intersection between economic trends and customer decision-making. 

Market research “allows you to stay up-to-date with industry trends and changes so that you can adjust your business strategies accordingly,” says Pickett. 

A primary goal in market research is finding competitive advantages over other businesses. Analysts working in market research may conduct surveys, focus groups, or historical analysis to predict how a demographic will act (and spend) in the future. 

Other Types of Research

The world of research is constantly expanding. New technologies bring new ways to ask and answer unique questions, creating the need for different types of research. Additionally, certain studies or questions may not be easily answered by one kind of research alone, and researchers can approach hypotheses from a variety of directions. So, more niche types of research seek to solve some of the more complex questions. 

For instance, “multidisciplinary research brings experts in different disciplines together to ask and answer questions at the intersection of their fields,” says Narapareddy.

Research doesn’t happen in a bubble, though. To foster better communication between researchers and the public, types of research exist that bring together both scientists and non-scientists. 

“Community-based participatory research is a really important and equitable model of research that involves partnerships among researchers, communities and organizations at all stages of the research process,” says Narapareddy.

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Regardless of the type of research or the study’s primary goal, researchers usually use quantitative or qualitative methods. 

Qualitative Methods

Qualitative research focuses on descriptive information, such as people’s beliefs and emotional responses. Researchers often use focus groups, interviews, and surveys to gather qualitative data. 

This approach to research is popular in sociology, political science, psychology, anthropology, and software engineering . For instance, determining how a user feels about a website’s look isn’t easily put into numbers (quantitative data). So, when testing UX designs, software engineers rely on qualitative research. 

Quantitative Methods

Quantitative research methods focus on numerical data like statistics, units of time, or percentages. Researchers use quantitative methods to determine concrete things, like how many customers purchased a product. Analysts and researchers gather quantitative data using surveys, censuses, A/B tests, and random data sampling. 

Practically every industry or field uses quantitative methods. For example, a car manufacturer testing the effectiveness of new airbag technology looks for quantitative data on how often the airbags deploy properly. Additionally, marketing analysts look for increased sales numbers to see if a marketing campaign was successful. 

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Mixed-Methods

Answering a question or testing a hypothesis may require a mixture of qualitative and quantitative methods. To see if your customers like your website, for instance, you’ll likely apply qualitative methods, like asking them how they feel about the site’s look and visual appeal, and quantitative methods, like seeing how many customers use the website daily. Research that involves qualitative and quantitative methods is called mixed-method research. 

Researching ideas and hypotheses is a common task in many different careers. For example, working in sales requires understanding quantitative research methods to determine if certain actions improve sales numbers. Some research-intensive career paths include:

• Data science
• Investment banking
• Product management
• Civil rights law
• Actuarial science  

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Working in Research

Once you have the fundamentals of researching down, the subject matter may evolve or change over the course of your career. 

“My first research experience was assessing fall risk in firefighters — and I now use multi-omic methods [a type of molecular cell analysis] to understand fertility and reproductive health outcomes in women,” notes Narapareddy.

For those considering a career in research, it’s important to “take the time to explore different research methods and techniques to gain a better understanding of what works best for them,” says Pickett. 

Remember that research is exploratory by nature, so don’t be afraid to fail. 

“The work of scientists who came before us helps guide the path for future research, including both their hits and misses,” says Gilbert.

You can show off your research skills on your resume by listing specific research methods in your skills section. You can also call out specific instances you used research skills, and the impact your research had, in the description of past job or internship experiences. For example, you could talk about a time you researched competitors’ marketing strategies and used your findings to suggest a new campaign. 

Your cover letter is another great place to discuss your experience with research. Here, you can talk about large-scale research projects you completed during school or at previous jobs and explain how your research skills would help you in the job you’re applying for. If you have experience collecting and collating data from research surveys during college, for instance, that can translate into data analysis and organizational skills. 

Grow your skills and get job-ready with Forage’s free job simulations . 

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What is Research Methodology? Definition, Types, and Examples

Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.

The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.

What is research methodology ?

A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.

Why is research methodology important?

Having a good research methodology in place has the following advantages: 3

• Helps other researchers who may want to replicate your research; the explanations will be of benefit to them.
• You can easily answer any questions about your research if they arise at a later stage.
• A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives.
• It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.
• A sound research methodology helps researchers ensure that their findings are valid and reliable and free from biases and errors.
• It also helps ensure that ethical guidelines are followed while conducting research.
• A good research methodology helps researchers in planning their research efficiently, by ensuring optimum usage of their time and resources.

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Types of research methodology.

There are three types of research methodology based on the type of research and the data required. 1

• Quantitative research methodology focuses on measuring and testing numerical data. This approach is good for reaching a large number of people in a short amount of time. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations.
• Qualitative research methodology examines the opinions, behaviors, and experiences of people. It collects and analyzes words and textual data. This research methodology requires fewer participants but is still more time consuming because the time spent per participant is quite large. This method is used in exploratory research where the research problem being investigated is not clearly defined.
• Mixed-method research methodology uses the characteristics of both quantitative and qualitative research methodologies in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method.

What are the types of sampling designs in research methodology?

Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodology—probability and nonprobability.

• Probability sampling

In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:

• Systematic —sample members are chosen at regular intervals. It requires selecting a starting point for the sample and sample size determination that can be repeated at regular intervals. This type of sampling method has a predefined range; hence, it is the least time consuming.
• Stratified —researchers divide the population into smaller groups that don’t overlap but represent the entire population. While sampling, these groups can be organized, and then a sample can be drawn from each group separately.
• Cluster —the population is divided into clusters based on demographic parameters like age, sex, location, etc.
• Convenience —selects participants who are most easily accessible to researchers due to geographical proximity, availability at a particular time, etc.
• Purposive —participants are selected at the researcher’s discretion. Researchers consider the purpose of the study and the understanding of the target audience.
• Snowball —already selected participants use their social networks to refer the researcher to other potential participants.
• Quota —while designing the study, the researchers decide how many people with which characteristics to include as participants. The characteristics help in choosing people most likely to provide insights into the subject.

What are data collection methods?

During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.

Qualitative research 5

• One-on-one interviews: Helps the interviewers understand a respondent’s subjective opinion and experience pertaining to a specific topic or event
• Document study/literature review/record keeping: Researchers’ review of already existing written materials such as archives, annual reports, research articles, guidelines, policy documents, etc.
• Focus groups: Constructive discussions that usually include a small sample of about 6-10 people and a moderator, to understand the participants’ opinion on a given topic.
• Qualitative observation : Researchers collect data using their five senses (sight, smell, touch, taste, and hearing).

Quantitative research 6

• Sampling: The most common type is probability sampling.
• Interviews: Commonly telephonic or done in-person.
• Observations: Structured observations are most commonly used in quantitative research. In this method, researchers make observations about specific behaviors of individuals in a structured setting.
• Document review: Reviewing existing research or documents to collect evidence for supporting the research.
• Surveys and questionnaires. Surveys can be administered both online and offline depending on the requirement and sample size.

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What are data analysis methods.

The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.

Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categories—descriptive and inferential.

Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:

• Measures of frequency (count, percent, frequency)
• Measures of central tendency (mean, median, mode)
• Measures of dispersion or variation (range, variance, standard deviation)
• Measure of position (percentile ranks, quartile ranks)

Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:

• Correlation: To understand the relationship between two or more variables.
• Cross-tabulation: Analyze the relationship between multiple variables.
• Regression analysis: Study the impact of independent variables on the dependent variable.
• Frequency tables: To understand the frequency of data.
• Analysis of variance: To test the degree to which two or more variables differ in an experiment.

Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:

• Content analysis: For analyzing documented information from text and images by determining the presence of certain words or concepts in texts.
• Narrative analysis: For analyzing content obtained from sources such as interviews, field observations, and surveys. The stories and opinions shared by people are used to answer research questions.
• Discourse analysis: For analyzing interactions with people considering the social context, that is, the lifestyle and environment, under which the interaction occurs.
• Grounded theory: Involves hypothesis creation by data collection and analysis to explain why a phenomenon occurred.
• Thematic analysis: To identify important themes or patterns in data and use these to address an issue.

How to choose a research methodology?

Here are some important factors to consider when choosing a research methodology: 8

• Research objectives, aims, and questions —these would help structure the research design.
• Review existing literature to identify any gaps in knowledge.
• Check the statistical requirements —if data-driven or statistical results are needed then quantitative research is the best. If the research questions can be answered based on people’s opinions and perceptions, then qualitative research is most suitable.
• Sample size —sample size can often determine the feasibility of a research methodology. For a large sample, less effort- and time-intensive methods are appropriate.
• Constraints —constraints of time, geography, and resources can help define the appropriate methodology.

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How to write a research methodology .

A research methodology should include the following components: 3,9

• Research design —should be selected based on the research question and the data required. Common research designs include experimental, quasi-experimental, correlational, descriptive, and exploratory.
• Research method —this can be quantitative, qualitative, or mixed-method.
• Reason for selecting a specific methodology —explain why this methodology is the most suitable to answer your research problem.
• Research instruments —explain the research instruments you plan to use, mainly referring to the data collection methods such as interviews, surveys, etc. Here as well, a reason should be mentioned for selecting the particular instrument.
• Sampling —this involves selecting a representative subset of the population being studied.
• Data collection —involves gathering data using several data collection methods, such as surveys, interviews, etc.
• Data analysis —describe the data analysis methods you will use once you’ve collected the data.
• Research limitations —mention any limitations you foresee while conducting your research.
• Validity and reliability —validity helps identify the accuracy and truthfulness of the findings; reliability refers to the consistency and stability of the results over time and across different conditions.
• Ethical considerations —research should be conducted ethically. The considerations include obtaining consent from participants, maintaining confidentiality, and addressing conflicts of interest.

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Frequently Asked Questions

Q1. What are the key components of research methodology?

A1. A good research methodology has the following key components:

• Research design
• Data collection procedures
• Data analysis methods
• Ethical considerations

Q2. Why is ethical consideration important in research methodology?

A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10

• Participants should not be subjected to harm.
• Respect for the dignity of participants should be prioritized.
• Full consent should be obtained from participants before the study.
• Participants’ privacy should be ensured.
• Confidentiality of the research data should be ensured.
• Anonymity of individuals and organizations participating in the research should be maintained.
• The aims and objectives of the research should not be exaggerated.
• Affiliations, sources of funding, and any possible conflicts of interest should be declared.
• Communication in relation to the research should be honest and transparent.
• Misleading information and biased representation of primary data findings should be avoided.

Q3. What is the difference between methodology and method?

A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.

Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.

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• Research methodologies. Pfeiffer Library website. Accessed August 15, 2023. https://library.tiffin.edu/researchmethodologies/whatareresearchmethodologies
• Types of research methodology. Eduvoice website. Accessed August 16, 2023. https://eduvoice.in/types-research-methodology/
• The basics of research methodology: A key to quality research. Voxco. Accessed August 16, 2023. https://www.voxco.com/blog/what-is-research-methodology/
• Sampling methods: Types with examples. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/types-of-sampling-for-social-research/
• What is qualitative research? Methods, types, approaches, examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-qualitative-research-methods-types-examples/
• What is quantitative research? Definition, methods, types, and examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-quantitative-research-types-and-examples/
• Data analysis in research: Types & methods. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/data-analysis-in-research/#Data_analysis_in_qualitative_research
• Factors to consider while choosing the right research methodology. PhD Monster website. Accessed August 17, 2023. https://www.phdmonster.com/factors-to-consider-while-choosing-the-right-research-methodology/
• What is research methodology? Research and writing guides. Accessed August 14, 2023. https://paperpile.com/g/what-is-research-methodology/
• Ethical considerations. Business research methodology website. Accessed August 17, 2023. https://research-methodology.net/research-methodology/ethical-considerations/

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Methodology

• What Is a Research Design | Types, Guide & Examples

What Is a Research Design | Types, Guide & Examples

Published on June 7, 2021 by Shona McCombes . Revised on November 20, 2023 by Pritha Bhandari.

A research design is a strategy for answering your   research question  using empirical data. Creating a research design means making decisions about:

• Your overall research objectives and approach
• Whether you’ll rely on primary research or secondary research
• Your sampling methods or criteria for selecting subjects
• Your data collection methods
• The procedures you’ll follow to collect data
• Your data analysis methods

A well-planned research design helps ensure that your methods match your research objectives and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, other interesting articles, frequently asked questions about research design.

• Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities—start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

• How much time do you have to collect data and write up the research?
• Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
• Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
• Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

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Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types.

• Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships
• Descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analyzing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study—plants, animals, organizations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

• Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalize your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study , your aim is to deeply understand a specific context, not to generalize to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question .

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews .

Observation methods

Observational studies allow you to collect data unobtrusively, observing characteristics, behaviors or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what kinds of data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected—for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are high in reliability and validity.

Operationalization

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in—for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced, while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method , you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

• How many participants do you need for an adequate sample size?
• What inclusion and exclusion criteria will you use to identify eligible participants?
• How will you contact your sample—by mail, online, by phone, or in person?

If you’re using a probability sampling method , it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method , how will you avoid research bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organizing and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well-organized will save time when it comes to analyzing it. It can also help other researchers validate and add to your findings (high replicability ).

On its own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyze the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarize your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarize your sample data in terms of:

• The distribution of the data (e.g., the frequency of each score on a test)
• The central tendency of the data (e.g., the mean to describe the average score)
• The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

• Make estimates about the population based on your sample data.
• Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analyzing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

A research design is a strategy for answering your   research question . It defines your overall approach and determines how you will collect and analyze data.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

Quantitative research designs can be divided into two main categories:

• Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
• Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

The priorities of a research design can vary depending on the field, but you usually have to specify:

• Your research questions and/or hypotheses
• Your overall approach (e.g., qualitative or quantitative )
• The type of design you’re using (e.g., a survey , experiment , or case study )
• Your data collection methods (e.g., questionnaires , observations)
• Your data collection procedures (e.g., operationalization , timing and data management)
• Your data analysis methods (e.g., statistical tests  or thematic analysis )

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

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Definition of research noun from the Oxford Advanced Learner's Dictionary

• scientific/medical/academic research
• They are raising money for cancer research.
• to do/conduct/undertake research
• I've done some research to find out the cheapest way of travelling there.
• research into something He has carried out extensive research into renewable energy sources.
• research on something/somebody Recent research on deaf children has produced some interesting findings about their speech.
• Research on animals has led to some important medical advances.
• according to research According to recent research, more people are going to the movies than ever before.
• Their latest research project will be funded by the government.
• Are you hoping to get a research grant ?
• a research fellow/assistant/scientist
• a research institute/centre/laboratory
• The research findings were published in the Journal of Environmental Quality.
• formulate/​advance a theory/​hypothesis
• build/​construct/​create/​develop a simple/​theoretical/​mathematical model
• develop/​establish/​provide/​use a theoretical/​conceptual framework
• advance/​argue/​develop the thesis that…
• explore an idea/​a concept/​a hypothesis
• make a prediction/​an inference
• base a prediction/​your calculations on something
• investigate/​evaluate/​accept/​challenge/​reject a theory/​hypothesis/​model
• design an experiment/​a questionnaire/​a study/​a test
• do research/​an experiment/​an analysis
• make observations/​measurements/​calculations
• carry out/​conduct/​perform an experiment/​a test/​a longitudinal study/​observations/​clinical trials
• run an experiment/​a simulation/​clinical trials
• repeat an experiment/​a test/​an analysis
• replicate a study/​the results/​the findings
• observe/​study/​examine/​investigate/​assess a pattern/​a process/​a behaviour
• fund/​support the research/​project/​study
• seek/​provide/​get/​secure funding for research
• collect/​gather/​extract data/​information
• yield data/​evidence/​similar findings/​the same results
• analyse/​examine the data/​soil samples/​a specimen
• consider/​compare/​interpret the results/​findings
• fit the data/​model
• confirm/​support/​verify a prediction/​a hypothesis/​the results/​the findings
• prove a conjecture/​hypothesis/​theorem
• draw/​make/​reach the same conclusions
• read/​review the records/​literature
• describe/​report an experiment/​a study
• present/​publish/​summarize the results/​findings
• present/​publish/​read/​review/​cite a paper in a scientific journal
• a debate about the ethics of embryonic stem cell research
• For his PhD he conducted field research in Indonesia.
• Further research is needed.
• Future research will hopefully give us a better understanding of how garlic works in the human body.
• Dr Babcock has conducted extensive research in the area of agricultural production.
• the funding of basic research in biology, chemistry and genetics
• Activists called for a ban on animal research.
• Work is under way to carry out more research on the gene.
• She returned to Jamaica to pursue her research on the African diaspora.
• Bad punctuation can slow down people's reading speeds, according to new research carried out at Bradford University.
• He focused his research on the economics of the interwar era.
• Most research in the field has concentrated on the effects on children.
• One paper based on research conducted at Oxford suggested that the drug may cause brain damage.
• Research demonstrates that women are more likely than men to provide social support to others.
• She's doing research on Czech music between the wars.
• The research does not support these conclusions.
• They are carrying out research into the natural flow patterns of water.
• They lack the resources to do their own research.
• What has their research shown?
• Funding for medical research has been cut quite dramatically.
• a startling piece of historical research
• pioneering research into skin disease
• They were the first to undertake pioneering research into the human genome.
• There is a significant amount of research into the effects of stress on junior doctors.
• He's done a lot of research into the background of this story.
• research which identifies the causes of depression
• spending on military research and development
• the research done in the 1950s that linked smoking with cancer
• The children are taking part in a research project to investigate technology-enabled learning.
• The Lancet published a research paper by the scientist at the centre of the controversy.
• Who is directing the group's research effort?
• She is chief of the clinical research program at McLean Hospital.
• James is a 24-year-old research student from Iowa.
• You will need to describe your research methods.
• Before a job interview, do your research and find out as much as you can about the company.
• Most academic research is carried out in universities.
• This is a piece of research that should be taken very seriously.
• This is an important area of research.
• There's a large body of research linking hypertension directly to impaired brain function.
• In the course of my researches, I came across some of my grandfather's old letters.
• demonstrate something
• find something
• identify something
• programme/​program
• research in
• research into
• research on
• an area of research
• focus your research on something
• somebody’s own research

Want to learn more?

Find out which words work together and produce more natural-sounding English with the Oxford Collocations Dictionary app. Try it for free as part of the Oxford Advanced Learner’s Dictionary app.

17503.717605.717707.8178011179015180017181017182018183021184021185024186020187023188021189023190022191025192036193052194068195097196012019701701980200199020020002102010210

How is the noun research pronounced?

British english, u.s. english, where does the noun research come from.

Earliest known use

The earliest known use of the noun research is in the late 1500s.

OED's earliest evidence for research is from 1577, in ‘F. de L'Isle’'s Legendarie .

research is apparently formed within English, by derivation; modelled on a French lexical item.

Etymons: re- prefix , search n.

Nearby entries

• rescuing, adj. 1574–
• resculpt, v. 1926–
• resculpting, n. 1940–
• rescussee, n. 1652–1823
• rescusser, n. 1632–1704
• rese, n. Old English–1600
• rese, v.¹ Old English–1450
• rese, v.² Old English–1582
• reseal, v. 1624–
• resealable, adj. 1926–
• research, n.¹ 1577–
• re-search, n.² 1605–
• research, v.¹ 1588–
• re-search, v.² 1708–
• researchable, adj. 1927–
• research and development, n. 1892–
• researched, adj. 1636–
• researcher, n. 1615–
• researchful, adj. a1834–
• research hospital, n. 1900–
• researching, n. 1611–

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Meaning & use

Pronunciation, compounds & derived words, entry history for research, n.¹.

research, n.¹ was revised in March 2010.

research, n.¹ was last modified in July 2023.

oed.com is a living text, updated every three months. Modifications may include:

• further revisions to definitions, pronunciation, etymology, headwords, variant spellings, quotations, and dates;
• new senses, phrases, and quotations.

Revisions and additions of this kind were last incorporated into research, n.¹ in July 2023.

Earlier versions of this entry were published in:

OED First Edition (1906)

• Find out more

OED Second Edition (1989)

• View research, n.¹ in OED Second Edition

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Citation details

Factsheet for research, n.¹, browse entry.

Qualitative Research Design

Ai generator.

Qualitative Research Design is a method focused on understanding and interpreting the experiences of individuals or groups. Unlike quantitative research , which quantifies data and identifies patterns through statistical analysis, Qualitative Research Design explores phenomena in depth using interviews, focus groups, and observations. This approach gathers rich narratives that provide insights into thoughts, feelings, and behaviors, uncovering underlying reasons and motivations. Essential in fields like social sciences, education, and health, a strong Qualitative Research Proposal or Qualitative Research Plan must carefully consider the Research Design and relevant Research Terms for a comprehensive approach.

What is Qualitative Research Design?

Qualitative Research Design is a method that aims to understand and interpret the meaning and experiences of individuals or groups. It employs in-depth techniques like interviews, focus groups, and observations to gather detailed, rich narratives. Unlike quantitative research, which uses statistical analysis to identify patterns, qualitative research seeks to uncover the underlying reasons and motivations behind thoughts, feelings, and behaviors.

Types of Qualitative Research Design

1. ethnography.

Ethnography involves the detailed study of cultures or social groups through direct observation and participation. Researchers immerse themselves in the group’s daily life to understand their customs, behaviors, and social interactions. This method is often used to study communities, workplaces, or organizations. Example : Observing and interviewing members of a remote community to understand their social practices and traditions.

2. Grounded Theory

Grounded theory aims to generate a theory grounded in the data collected from participants. Researchers gather data through interviews, observations, and other methods, then use coding techniques to develop a theory. This approach is useful for studying processes, actions, and interactions, such as developing a theory on how people cope with job loss. Example : Analyzing interviews with employees to develop a theory about workplace motivation.

3. Focus Groups

Focus groups involve guided discussions with a small group of participants to explore their perceptions, opinions, and attitudes towards a particular topic. This method allows researchers to gather a wide range of insights and observe group dynamics. Focus groups are commonly used in market research, social science studies, and product development. Example : Conducting focus groups with parents to understand their views on remote learning during the COVID-19 pandemic.

4. Interviews

Interviews are one-on-one conversations between the researcher and the participant, designed to gather in-depth information on the participant’s experiences, thoughts, and feelings. Interviews can be structured, semi-structured, or unstructured, allowing flexibility in exploring the research topic. This method is widely used across various qualitative research studies. Example : Conducting semi-structured interviews with veterans to explore their reintegration experiences into civilian life.

5. Narrative Research

Narrative research focuses on the stories and personal accounts of individuals. Researchers collect narratives through interviews, journals, letters, or autobiographies and analyze them to understand how people make sense of their experiences. This type of research might explore life stories, personal journeys, or historical accounts. Example : Collecting and analyzing life stories of refugees to understand their migration experiences.

6. Action Research

Action research is a participatory approach that involves researchers and participants working together to address a problem or improve a situation. This method focuses on practical solutions and often includes cycles of planning, action, observation, and reflection. It is commonly used in educational settings to improve teaching practices, school policies, or community development projects. Example : Teachers working together to implement and assess a new curriculum in their school.

Qualitative Research Design Methods

Method	Data Collection	Focus	Example
Case Study	Interviews, documents	Single case analysis	Impact of teaching method
Ethnography	Participant observation	Cultural understanding	Tribal community practices
Grounded Theory	Interviews, observations	Theory development	Coping with chronic illness
Phenomenology	In-depth interviews	Lived experiences	Parental grief
Narrative Research	Life stories, interviews	Personal narratives	Refugee resettlement stories
Focus Groups	Group discussions	Group perspectives	Teenagers’ views on social media
Content Analysis	Text, media analysis	Patterns and themes	Media portrayal of mental health

Interviews are one-on-one conversations designed to gather in-depth information about a participant’s experiences, thoughts, and feelings. They can be structured, semi-structured, or unstructured, allowing flexibility in exploring topics. Example : Semi-structured interviews with veterans to explore their reintegration experiences into civilian life.

Focus Groups

Focus groups involve guided discussions with small groups to explore their perceptions, opinions, and attitudes on a topic. This method gathers diverse insights and observes group dynamics. Example : Focus groups with parents to understand their views on remote learning during the COVID-19 pandemic.

Observational Studies

Observational studies involve systematically watching and recording behaviors and interactions in natural settings without interference. Example : Observing children in a playground to study social development and peer relationships.

Discussion Boards

Discussion boards are online forums where participants post responses and engage in discussions. This method collects data from participants in different locations over time. Example : Analyzing posts on a discussion board for chronic illness patients to understand their coping strategies and support systems.

Difference between Qualitative Research vs. Quantitative Research

Aspect	Qualitative Research	Quantitative Research
	Explores phenomena through non-numerical data, focusing on understanding meanings, experiences, and concepts.	Investigates phenomena through numerical data, focusing on measuring and quantifying variables.
	Interviews, focus groups, observations, document analysis.	Surveys, experiments, questionnaires, existing statistical data.
	Non-numerical, descriptive data (words, images, objects).	Numerical data (numbers, statistics).
	Thematic analysis, content analysis, narrative analysis.	Statistical analysis, mathematical modeling.
	Gain in-depth insights and understand complexities of human behavior and social phenomena.	Test hypotheses, measure variables, and determine relationships or effects.
	Studying cultural practices, exploring personal experiences, understanding social interactions.	Examining the effectiveness of a new drug, analyzing survey results, studying demographic trends.
	– Provides detailed and rich data. – Captures participants’ perspectives and context. – Flexible and adaptive to new findings.	– Allows for hypothesis testing. – Results can be generalized to larger populations. – Can establish patterns and predict outcomes.

Characteristics of Qualitative Research Design

• Naturalistic Inquiry: Conducted in natural settings where participants experience the issue or phenomenon under study.
• Contextual Understanding: Emphasizes understanding the cultural, social, and historical contexts of participants.
• Participant Perspectives: Prioritizes the views, feelings, and interpretations of participants.
• Flexibility and Adaptiveness: Designs are flexible and can be adjusted as new insights emerge.
• Rich, Descriptive Data: Collects detailed data in words, images, and objects for comprehensive understanding.
• Inductive Approach: Develops theories and patterns from the data collected rather than testing predefined theories.
• Emergent Design: Research design evolves during the study based on emerging themes and insights.
• Multiple Data Sources: Uses various data sources like interviews, focus groups, observations, and document analysis.
• Subjectivity and Reflexivity: Researchers acknowledge their influence on the research process and examine their biases and assumptions.
• Holistic Perspective: Considers the entire phenomenon and its complexity, looking at interrelated components.
• Iterative Process: Data collection and analysis occur simultaneously in an iterative manner.
• Ethical Considerations: Ensures informed consent, confidentiality, and sensitivity to participants’ needs and well-being.
• Detailed Reporting: Results are reported in a detailed narrative style, often using direct quotes from participants.

How to Find Qualitative Research Design

1. identify the research problem.

Define the specific problem or phenomenon you want to study. For example, you might explore the experiences of first-generation college students.

2. Conduct a Literature Review

Review existing research to understand what has been studied and identify gaps. This helps to build a foundation for your research.

3. Formulate Research Questions

Create open-ended questions to guide your study. Example: “What challenges do first-generation college students face?”

4. Choose a Qualitative Research Approach

Select a methodology that fits your research question, such as phenomenology, grounded theory, ethnography, case study, or narrative research.

5. Select the Research Setting

Decide where you will conduct your study, such as a university campus or online forums relevant to your topic.

6. Identify and Recruit Participants

Determine criteria for participant selection and recruit individuals who meet these criteria, such as first-generation college students.

7. Choose Data Collection Methods

Select methods like interviews, focus groups, observations, or document analysis to gather rich data.

8. Collect and Analyze Data

Gather your data and analyze it by identifying patterns and themes. Use coding and software tools if necessary.

9. Validate Findings

Ensure the credibility of your research through techniques like triangulation, member checking, and peer debriefing.

FAQ’s

How does qualitative research differ from quantitative research.

Qualitative research focuses on understanding meaning and experiences, while quantitative research measures variables and uses statistical analysis to test hypotheses.

What is the purpose of qualitative research?

The purpose is to gain in-depth insights into people’s behaviors, motivations, and social interactions to understand complex phenomena.

What methods are commonly used in qualitative research?

Common methods include interviews, focus groups, participant observation, and content analysis of texts and media.

What is a case study in qualitative research?

A case study is an in-depth exploration of a single case or multiple cases within a real-life context to uncover detailed insights.

What is narrative research in qualitative research?

Narrative research explores the stories and personal accounts of individuals to understand how they make sense of their experiences.

How is data analyzed in qualitative research?

Data analysis involves coding and categorizing data to identify patterns, themes, and meanings, often using software like NVivo or manual methods.

What is the role of the researcher in qualitative research?

The researcher acts as a primary instrument for data collection and analysis, often engaging closely with participants and their contexts.

What are the strengths of qualitative research?

Strengths include rich, detailed data, the ability to explore complex issues, and flexibility in data collection and analysis.

What are the limitations of qualitative research?

Limitations include potential researcher bias, time-consuming data collection, and challenges in generalizing findings to larger populations.

How is validity ensured in qualitative research?

Validity is ensured through strategies like triangulation, member checking, prolonged engagement, and reflexivity to enhance credibility and trustworthiness.

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The Research Error That Gave Us the Phrase ‘Missionary Position’

By ellen gutoskey | may 4, 2024.

In his 1972 sex manual The Joy of Sex , author Alex Comfort described “matrimonial” sex, in which a man is on top of a supine woman, as “the good old Adam and Eve missionary position.”

Though missionary is by no means exclusive to that gender pairing, the fact that some people just recently learned so while watching 2023’s Red, White & Royal Blue proves that Comfort’s representation from over half a century ago still has some gas in the cultural relevance tank.

Missionary position, if in stereotype only, is the kind of vanilla sex favored by husbands and wives either too in love to unlock eyes or too lazy to try something else. It’s chaste enough to have made the final cut of a Marvel movie and so strongly associated with baby-making ( sans scientific evidence , mind you) that even the medieval Catholic Church gave it a gold stamp . 

With that perception in mind, you can see how the position, in all its Adam-and-Eve glory, ended up with a religious nickname.

But that’s not how it happened. In fact, missionaries were mostly involved in this christening by mistake.

“The Way Squares Peg Round Holes”

Many a modern reader could glance at some datasets from Alfred Kinsey ’s 1948 book Sexual Behavior in the Human Male or its 1953 follow-up, Sexual Behavior in the Human Female , and spot flaws in the research (e.g. nearly all the survey participants were white). But for an American society starved for candid discussions about sex , the Kinsey reports were easy to take at face value when they first hit shelves. Both volumes achieved something not many statistical studies ever aspire to, let alone accomplish: They became bestsellers.

Even as researchers turned a critic’s eye on Kinsey’s work during the back half of the 20th century, certain details escaped further interrogation. One of them was the origin of the phrase missionary position .

In Sexual Behavior in the Human Male , to illustrate that the missionary position—or “the English-American position”—was far from global, Kinsey referenced anthropologist Bronisław Malinowski’s 1929 text about the Indigenous communities of Papua New Guinea’s Trobriand Islands. Malinowski, Kinsey wrote , “notes that caricatures of the English-American position are performed around the communal campfires, to the great amusement of the natives who refer to the position as the ‘missionary position.’” The implication was that the Indigenous islanders had learned this ridiculous copulation formation from Christian missionaries.

By the time English speakers embraced the term missionary position in full force during the sexual revolution, some had also begun to scorn the thing itself. Plenty of sexually liberated women continued to favor the bottom spot, but reactionaries tended to fixate on the notion that all this experimentation made missionary seem stuffy and uncool. One 1970 piece in The Guardian called it “the tatty old missionary position,” while a 1973 one in The Montreal Star described it as “the way squares peg round holes.”

It wasn’t just the phrase that got picked up from the Kinsey reports. Its origin story did, too, repeated (and often embellished) in everything from academic articles to newspaper advice columns. In a 1976 edition of The Ottawa Citizen , for example, advisor Dr. Aaron Rutledge asserted that missionary “was taught to Pacific Islanders and African tribespeople as the one religiously approved approach to husband-wife sexuality.”

But even if the good doctor hadn’t botched Kinsey’s account, he still would have accidentally been spreading misinformation —because Kinsey’s account wasn’t accurate in the first place.

“Sketchy and Flabby Movements”

Around the early 2000s, anthropologist and missiologist Robert J. Priest did something that countless scholars before him apparently hadn’t troubled to do: He read Malinowski’s 1929 book to locate the original reference to missionary position .

Curiously, not once does that exact term appear in the text. What Priest did find, which he laid out in a 2001 paper published in Current Anthropology , were other elements of Kinsey’s anecdote.

At one point, Malinowski chronicled the Trobriand people convening under a full moon (not around campfires, as Kinsey said) to play games and sing songs that sometimes involved sexual jokes . At another point, while outlining the islanders’ customary sex positions, Malinowski mentioned that they “despise the European position and consider it unpractical and improper.” He wasn’t talking about all arrangements wherein a woman is lying on her back—many of which were popular in the community—but specifically the one where the man subjects her to his whole body weight. In their words, per Malinowski, “he presses her heavily downwards, she cannot respond.”

“Altogether the natives are certain that white men do not know how to carry out intercourse effectively,” he wrote. They did, as Kinsey alluded to, enjoy caricaturing what Malinowski described as “the sketchy and flabby movements” and “the brevity and lack of vigour of the European performance.” 

Though they reportedly learned those ways from “white traders, planters, or officials,” Malinowski did mention missionaries in a later section about public displays of affection like “holding hands, leaning against each other, [and] embracing.” A man named Tokolibeba told him that this frowned-upon behavior, which some Trobriander couples had adopted from missionaries, was called “ misinari si bubunela ,” or “missionary fashion.”

In short, it seems that Kinsey may have conflated several true stories into one succinct and specious one. As Priest put it, “Kinsey apparently invented a legend while believing himself to be reporting historical fact and coined a new expression while thinking he was reporting an old one.”

It’s a mark of Kinsey’s influence that the expression’s origin went more or less unquestioned for so long. And also an indicator that most people thinking about sex probably aren’t too hung up on how any given position got its name.

Discover More Fascinating Phrase Origins:

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Japanese emperor to reconnect with the River Thames in state visit meant to bolster ties with UK

Emperor Naruhito and Empress Masako smile at the media walk through a guard of honour after arriving at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

Emperor Naruhito is saluted by a member of the honour guard as he and Empress Masako arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

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Emperor Naruhito is greeted by dignitaries has he and Empress Masako arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

Japan Empress Masako smiles as she disembarks at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (Chris Radurn/PA via AP)

Emperor Naruhito is greeted by dignities as he and Empress Masako arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

Emperor Naruhito and Empress Masako disembark their aircraft as they arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

Emperor Naruhito, left, and Empress Masako walk down from their aircraft as they arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

Emperor Naruhito and Empress Masako walk through a guard of honour after arriving at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

Emperor Naruhito and Empress Masako are greeted by dignitaries as they arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

Empress Masako gestures as she speaks to dignitaries as she and Emperor Naruhito arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

The Japanese flag flies form the cockpit window of the plane carring Emperor Naruhito and Empress Masako as it arrives at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

The plane carrying Emperor Naruhito and Empress Masako arrives at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. The state visit begins Tuesday, when King Charles III and Queen Camilla will formally welcome the Emperor and Empress before taking a ceremonial carriage ride to Buckingham Palace. (AP Photo/Kin Cheung)

LONDON (AP) — Before Emperor Naruhito of Japan attends a banquet hosted by King Charles III , lays a wreath at Westminster Abbey or tours one of Britain’s premier biomedical research institutes, he’ll kick off this week’s trip to the U.K. by visiting a site that has special meaning for him: The Thames Barrier.

While the retractable flood control gates on the River Thames don’t top most lists of must-see tourist sights, the itinerary underscores the emperor’s fascination with the waterway that is the throbbing heart of London.

Emperor Naruhito, left, and Empress Masako walk down from their aircraft as they arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. (AP Photo/Kin Cheung)

That interest was born 40 years ago when Naruhito studied 18th-century commerce on the river as a graduate student at the University of Oxford. But those two years, chronicled in his memoir “The Thames and I,” also forged a special fondness for Britain and its people. The future emperor got a chance to live outside the palace walls, seeing the kindness of strangers who rushed to help when he dropped his purse, scattering coins across a shop floor, and experiencing traditions like the great British pub crawl.

“It would be impossible in Japan to go to a place where hardly anyone would know who I was,’’ Naruhito wrote. “It is really important and precious to have the opportunity to be able to go privately at one’s own pace where one wants.’’

Naruhito and the Empress Masako, who studied at Oxford a few years after her husband, returned to the U.K. on Saturday for a weeklong stay combining the glitter and ceremony of a state visit with four days of less formal events that will allow the royal couple to revisit their personal connections to Britain.

The visit comes at a time when the U.K. is seeking to bolster ties with Japan as it aims to be the most influential European nation in the Indo-Pacific region, said John Nilsson-Wright, the head of the Japan and Koreas program at the Centre for Geopolitics at the University of Cambridge. In October 2020, Britain touted an economic partnership with Japan as the first major international trade agreement it had struck since leaving the European Union earlier that year.

“The U.K.-Japan relationship is hugely important. … It’s based on shared common experience. It’s based also on the affinity between our two peoples,’’ Nilsson-Wright said. “Britain and Japan can act as a source of stability and, hopefully, mutual reassurance at a time when political change is so potentially destabilizing.”

The trip, originally planned for 2020, was intended to be the emperor’s first overseas visit after he ascended the Chrysanthemum Throne in 2019. But it was delayed by the COVID-19 pandemic. He later attended Queen Elizabeth II’s funeral.

The state visit begins Tuesday, when Charles and Queen Camilla will formally welcome the emperor and empress before they take a ceremonial carriage ride to Buckingham Palace. Naruhito will also lay a wreath at the tomb of the unknown soldier in Westminster Abbey then return to the palace for a state banquet.

But before the pomp and circumstance begins, Naruhito will visit The Thames Barrier, a series of retractable steel gates that protect London from flooding while allowing ships to continue navigating the river. After the state visit, he and his wife will have time to tour their old colleges at Oxford.

It was at Merton College that the future emperor, who was born Hironomiya Naruhito, was known simply as Hiro because it was easier for faculty and students to remember the nickname (and because the prince liked the sound of it), he wrote in “The Thames and I.”

One of his greatest joys at Merton was to go to the Middle Common Room, a meeting place for graduate students, to drink coffee and talk with other students after lunch.

“These moments, with my fellow students, brief as they were, were very important for me,’’ Naruhito wrote.

Britain in the 1980s was a revelation to Naruhito because it seemed to respect the past even as it embraced the future, he said, remembering the peaceful co-existence of scholars in traditional caps and gowns with young people wearing punk rock garb.

Emperor Naruhito and Empress Masako disembark their aircraft as they arrive at Stansted Airport, England, Saturday, June 22, 2024, ahead of a state visit. (AP Photo/Kin Cheung)

“I did not feel that was out of the ordinary,’’ he said. “It seemed to me that both reflected the spirit of the place. This was, after all, a country which produced the Beatles and the miniskirt. I felt that while the British attach importance to old traditions, they also have the ability to innovate.’’

Naruhito also wrote about the novelty of walking through the streets of Oxford without being noticed, of spending hours in the local records office doing his academic research and of having the chance to do his own shopping and other mundane chores that most people take for granted.

And he remembered climbing a hill northeast of the city just to take in the view.

“It was best toward sunset,’’ he wrote. “I can never forget the moment when the silhouettes of the spires of Oxford one by one caught the evening light and seemed to float above the mists. This mystical sight, which has aroused so much admiration, is called Oxford’s dreaming spires.’’

But behind it all there was always the River Thames, which flows southeast from Oxford to London before emptying into the North Sea.

Naruhito began studying river commerce as a boy when Japan’s roads and rivers offered a glimpse of travel and freedom outside the confines of the palace. So when he arrived in Oxford, it was logical to study the Thames.

Looking back at the research papers he wrote 40 years ago, he’s flooded with nostalgia, Naruhito told reporters in Tokyo before returning to Britain.

“The memories of my time with the Thames come back to me,’’ he said. “The list goes on and on, including my hard work in collecting historical materials … the beautiful scenery around me that healed me from my fatigue from research, and the days I jogged along the river.’’

Associated Press writers Mari Yamaguchi and Mayuko Ono in Tokyo contributed.

Juneteenth: What to know about the historical celebration that's now a federal holiday

On june 19, 1865 slaves in galveston, texas were given the news that they were freed by president abraham lincoln. now, the day is a holiday that celebrates the "second independence day" in america..

Three years after it was made a federal holiday , Juneteenth 2024 marks a day of celebration as well as education.

The federal holiday known as “Second Independence Day,” marks the day the last African American slaves were notified that they had been freed from their masters, the National Museum of African American History and Culture said.

Dr. Tim Goler, a professor of urban affairs and sociology courses and director of research for the Center for African American Public Policy at Norfolk State University, told USA TODAY that Juneteenth or "Freedom Day" is a day that shows the "beauty of our culture" that everyone should participate in.

The origins of Juneteenth date back to June 19, 1865 – more than two years after President Abraham Lincoln signed the Emancipation Proclamation - when the Union Maj. Gen. Gordon Granger arrived in Galveston, Texas, and announced the end of the Civil War and the emancipation of enslaved African Americans, Goler said.

“This delay and the enforcement of the emancipation in Texas was due to a lack of enforcement until this general arrived," Goler said. "Then Juneteenth thus became this kind of powerful symbol of freedom and the long struggle for civil rights."

The Juneteenth National Independence Day A ct was passed by the U.S. House of Representatives and Senate in June 2021. The bill was signed by President Joe Biden on June 17, 2021, which officially made the day a federal holiday.

Here's what you need to know about Juneteenth.

An African American holiday: Predating Juneteenth was nearly lost to history. It's back.

Black History, Juneteenth becoming more cemented in fabric of US

Although Juneteenth is now becoming a part of the conversation regarding Black History, there was a time when Black History was not widely discussed within the educational system, especially for historians, said Dr. Alan Singer, a professor of teaching, learning and technology at Hofstra University who writes about the history of slavery and racism.

“I didn't learn it (until) I was an adult, really (in the) 1990s, when as a teacher, I started studying more, so I (could) incorporate it into my lessons,” he said. “I went to City College in the 1960s and they had first introduced a course called ‘American Negro History’ and that was the first time I had learned about any of these things. I took the course because I became a political activist while at City College and I needed to know more about the African American civil rights struggles.”

Singer also adds that he attended high school during the Civil Rights Movement and was never taught about Black History. To change that, he decided to educate himself more to properly teach his students.

“I just felt a heavy responsibility as a teacher to really present a much more accurate picture of the history of the United States,” he said.

Goler adds that Juneteenth has been recognized for years within the Black community and history. Now, the day has become more publicly known.

"In recent years, Juneteenth has gained a much wider recognition. It's only been since 2021 that it became that designated as a federal holiday," he said. "Many Black people and Black communities around the country have celebrated Juneteenth. It's just becoming much more wider and much more visible now."

Commercialization of Juneteenth

Since Juneteenth has been declared a federal holiday, many retailers have unveiled Juneteenth attire through clothing, footwear, hats and other merchandise.

"The question is, 'who benefits from the commercialization of Juneteenth?' I’d definitely like to see more African American (and) more Black businesses benefit," Goler said. "The trend of commercialization, we risk the overshadowing of the historical context, and the ongoing struggle for racial equality that Juneteenth represents."

Singer hopes that companies that are selling Juneteenth products are also advocating for more inclusivity.

“What I'm arguing is that what we need to do is to use a day like Juneteenth as a launching pad to build a more just society,” he said. “It should not just be about the past, it has to be about the future.”

Goler hopes that the holiday will bring everyone together but also educate them about this important day in Black History.

"I think as we observe Juneteenth, it's important to focus on the education, reflection, the community engagement aspect and really ensure that the day remains of a pungent reminder of our continued and enduring fight for freedom and justice," he said.

Ahjané Forbes is a reporter on the National Trending Team at USA TODAY. Ahjané covers breaking news, car recalls, crime, health, lottery and public policy stories. Email her at  [email protected] . Follow her on  Instagram ,  Threads  and  X (Twitter) .

Research/Study Research/Study

Inside Project 2025's attack on reproductive rights: IVF

Special Programs Abortion Rights & Reproductive Health

Written by Sophie Lawton , Jacina Hollins-Borges & John Knefel

Published 06/24/24 1:30 PM EDT

At least 22 partner organizations of Project 2025, a coalition of over 100 conservative groups looking to staff the next potential administration of former President Donald Trump, have publicly criticized in vitro fertilization, according to a Media Matters review.

Project 2025 is organized by conservative think tank The Heritage Foundation, and has laid out a radical plan for governance during a second Trump term. The initiative's wide-ranging policy proposals are laid out in its “ Mandate for Leadership ,” a staunchly anti-choice document. Although the Mandate itself doesn’t mention IVF, Heritage has published several pieces opposing the procedure and celebrated a ruling by the Alabama Supreme Court that extended de facto personhood rights to frozen embryos, severely curtailing access to IVF. After abrupt political backlash , Alabama’s governor passed a law protecting IVF providers from legal liability, which some Project 2025 partner organizations have criticized for rendering the original “fetal personhood” ruling moot.

The organizations and individuals associated with Project 2025 who oppose IVF have raised various objections, none of which are scientifically or medically sound. Some opponents, for example, have elided the difference between the legal definition of “viable” — like that used by Louisiana, which has the most restrictive anti-IVF laws in the country — and the medical definition. Louisiana allows IVF but prohibits the destruction of embryos, forcing fertility clinics to ship them to other states for storage. These organizations will often point out that despite this law, Louisiana has more babies born through IVF than Alabama, though they fail to mention that both states have some of the lowest rates of IVF births in the country.

Similarly, some partner organizations have suggested following European countries' leads in regulating IVF, several of them naming Italy as a suitable example. Italy once had laws classifying embryos as living people and severely regulating IVF procedures; all of them were repealed after IVF became more difficult to access and less likely to succeed.

Other Project 2025 associates have argued that IVF is a form of eugenics or that it will lead to cloning or extreme forms of genetic modification and experimentation. Still others have baselessly claimed that IVF is underregulated, ignoring the multiple federal and state guidelines and licensing requirements that providers must meet. 

For the full report on Project 2025's attack on reproductive rights, click  here .

Safe and sustainable by design

What the framework is, how to get involved, test the framework, download documents. 

Give us feedback on the framework

The second feedback collection is open from 15 May until 30 August 2024 .

If you are a user of the framework, please provide your feedback.

Provide feedback

Support for the user

To help users apply the SSbD framework in practice:

• The JRC has published a Methodological Guidance that provides practical suggestions on the most commonly encountered issues when applying the framework
• the Partnership for the Assessment of Risks from Chemicals (PARC) has  developed a toolbox that provides an overview of existing tools for each step of the framework

The Commission Recommendation in a nutshell

The 'safe and sustainable by design' (SSbD framework) is a voluntary approach to guide the innovation process for chemicals and materials, announced on 8 December 2022 in a Commission Recommendation .

• steer the innovation process towards the green and sustainable industrial transition
• substitute or minimise the production and use of substances of concern, in line with, and beyond existing and upcoming regulatory obligations
• minimise the impact on health, climate and the environment during sourcing, production, use and end-of-life of chemicals, materials and products

The framework is composed of a (re-)design phase and an assessment phase that are applied iteratively as data becomes available.

The (re-)design phase consists of the application of guiding principles to steer the development process. The goal, the scope and the system boundaries – which will frame the assessment of the chemical or material – are defined in this phase.

The assessment phase comprises of 4 steps: hazard, workers exposure during production, exposure during use and life-cycle assessment. The assessment can be carried out either on newly developed chemicals and/or materials, or on existing chemicals and/or materials to improve their safety and sustainability performance during production, use and/or end-of-life.

Sign up to the SSbD stakeholder community

A European assessment framework. This Commission recommendation promotes research and innovation for safer and more sustainable chemicals and materials.

Test the framework

We are encouraging the engagement of relevant and willing stakeholders to support the progress of SSbD and adapt their innovation processes. The EU has started to implement SSbD under the Horizon Europe framework programme, but intends to continuously improve the methods, tools and data availability for ‘safe and sustainable by design’ chemicals and materials, as well as to refine the framework and make it applicable to a wide variety of substances.

The testing phase will allow us to establish a joint scientific reference base for safety and sustainability assessments that are necessary for innovation processes. It will also support the development of a fifth step on socioeconomic assessment. The engagement of the stakeholder community, and in particular the industry, is therefore crucial.

Who should participate?

The Recommendation is addressed to EU countries, industry, research and technology organisations (RTOs) and academia with each stakeholder group giving feedback on different actions.  

Expected actions by EU countries

• promote the framework in national research and innovation programmes
• increase the availability of findable, accessible, interoperable, reusable (FAIR) data for safe and sustainable by design assessment
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• support the development of educational curricula on skills related to safety and sustainability of chemicals and materials

Expected actions by industry, academia and RTOs

• use the framework when developing chemicals and materials
• make available FAIR data for safe and sustainable by design assessment
• support the development of professional training and educational curricula on skills related to safety and sustainability of chemicals and materials

What is in there for me?

You can have your say by being part of the development of a common understanding of what safe and sustainable chemicals and materials are and how to assess them.

You will benefit from regulatory preparedness by applying 'safe and sustainable by design' in your innovation process and bring SSbD to practice by promoting the framework as a common baseline and ensure that other initiatives build on it.

You can support the design and assessment of digital tools assessing safety and sustainability early in the innovation process and increase transparency of SSbD strategies to support sustainable finance and consumer awareness.

• May - June 2023 Feedback collection
• Winter 2023 Workshop on collected feedback
• Spring 2024 Guidance report v1
• May - August 2024 Feedback collection
• Autumn 2024 Workshop on collected feedback
• Winter 2024 Guidance report v2
• 2025 Revision of framework
• 4 th SSbD Stakeholder workshop: Day 1 morning / Day 1 afternoon / Day 2
• 1st SSbD bootcamp: Day 1 / Day 2 / Day 3
• Webinar on the adoption of the SSbD Recommendation
• 3 rd SSbD Stakeholder workshop: Day 1 / Day 2

• Training and workshops
• Tuesday 22 October 2024, 13:30 - Friday 25 October 2024, 14:30 (CEST)
• Thessaloniki, Greece

• Wednesday 6 December 2023, 09:00 - Thursday 7 December 2023, 17:30 (CET)
• Brussels, Belgium

• Wednesday 25 October 2023, 14:30 - Friday 27 October 2023, 14:30 (CEST)
• Ispra, Italy

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