dealership business plan

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Car Dealership Business Plan

A car dealership is a company that sells new or used vehicles to the general public under the terms of a dealership agreement with a carmaker or its sales subsidiary. Car dealerships are rewarding because they are connected to both the wholesale and retail markets.

Are you looking to start writing a business plan for your car dealership business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a car dealership business plan template for you to help in start writing yours.

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Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
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How to Write a Car Dealership Business Plan?

Writing a car dealership business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

• The name of the car dealership business and the concept behind it: new car dealership, used car dealership, small car dealership, luxury car dealership, private seller, online retailer, or something else.
• Company structure of your car dealership business whether it is a sole proprietorship, LLC, partnership firm, or others.
• Location of your car dealership and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your car dealership business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your car dealership business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

• Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan.

4. Products And Services

The product and services section of a car dealership business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the product and services:

• Create a list of the services that your car dealership will offer, which may luxury cars, new cars, used cars, maintenance, repairs, etc.
• Describe each product and service: For each service, provide a detailed description of what it entails, and the qualifications of the professionals who will provide the service.

Emphasize safety and quality:

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, marketing strategies:, sales strategies:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, inventory management:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your car dealership business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the car dealership business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your car dealership business should only include relevant and important information that supports the main content of your plan.

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This car dealership business plan sample will provide an idea for writing a successful business plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our car dealership business plan pdf .

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Frequently asked questions, why do you need a car dealership business plan.

A business plan is essential for anyone looking to start or run a successful car dealership. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your car dealership business.

How to get funding for your car dealership business?

There are several ways to get funding for your car dealership business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your car dealership, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought options for startups.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your car dealership business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your car dealership business plan and outline your vision as you have in your mind.

What is the easiest way to write your car dealership business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any car dealership business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Business Plan Template for Car Dealerships

• Great for beginners
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Thinking of starting or expanding your car dealership business? You're going to need a solid plan to drive your success. Luckily, ClickUp has the perfect solution for you - our Business Plan Template for Car Dealerships!

With this template, you can:

• Craft a comprehensive business strategy that covers all aspects of your dealership, from marketing to operations.
• Create accurate financial projections to impress investors and secure the funding you need to grow.
• Conduct in-depth market analysis to identify your target audience and stay ahead of the competition.
• Develop operational plans to streamline your processes and maximize efficiency.

Don't let your dreams of running a successful car dealership stay parked. Get started with ClickUp's Business Plan Template for Car Dealerships today and accelerate your path to success!

Business Plan Template for Car Dealerships Benefits

When using the Business Plan Template for Car Dealerships, you can expect the following benefits:

• Streamline the process of creating a comprehensive business plan for your car dealership
• Clearly outline your mission, vision, and goals to attract investors and secure funding
• Conduct a thorough analysis of your target market and competition to identify opportunities for growth
• Develop detailed financial projections and budgets to ensure the financial viability of your dealership
• Create a roadmap for the operational aspects of your business, including sales strategies, inventory management, and customer service protocols
• Stay organized and focused on your dealership's growth and success with a structured and professional business plan.

Main Elements of Car Dealerships Business Plan Template

ClickUp's Business Plan Template for Car Dealerships provides a comprehensive framework to help car dealership owners and entrepreneurs create a winning business plan. Here are the main elements of this template:

• Custom Statuses: Track the progress of different sections of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Add important details to your plan using custom fields like Reference, Approved, and Section, allowing you to organize and categorize your information.
• Custom Views: Access different perspectives of your business plan, including Topics, Status, Timeline, Business Plan, and Getting Started Guide, to ensure that every aspect of your dealership's strategy is thoroughly covered.
• Financial Projections: Utilize ClickUp's built-in reporting and analytics features to create and analyze financial projections, providing a clear picture of your dealership's financial performance and potential.
• Collaboration Tools: Collaborate with your team, assign tasks, and set due dates to ensure everyone is working together towards your dealership's success.
• Integration: Seamlessly integrate with other tools and software, such as accounting software, CRM systems, and marketing platforms, to streamline your dealership's operations and improve efficiency.

With ClickUp's Business Plan Template for Car Dealerships, you'll have all the tools you need to create a comprehensive and effective business plan that will set your dealership up for success.

How To Use Business Plan Template for Car Dealerships

If you're a car dealership owner looking to create a comprehensive business plan, the Business Plan Template in ClickUp can help you get started. Follow these steps to ensure you cover all the essential elements for a successful car dealership business plan:

1. Analyze the market and competition

Begin by conducting thorough market research to understand the current trends and customer preferences in the automotive industry. Identify the target market segment for your dealership and analyze your competitors to determine your unique selling proposition (USP).

Use the Goals feature in ClickUp to set objectives for market research and competitor analysis.

2. Define your business goals and objectives

Clearly define your short-term and long-term business goals. These may include sales targets, customer satisfaction goals, expansion plans, or specific objectives related to inventory management or customer retention. Establishing clear goals will help guide your decision-making and keep your dealership on track.

Utilize the Board view in ClickUp to visualize and track your business goals and objectives.

3. Develop a marketing and sales strategy

Create a comprehensive marketing and sales strategy that outlines how you will attract customers, promote your dealership, and increase sales. This may include digital marketing tactics, traditional advertising methods, partnerships with local businesses, or special promotions and events.

Use the Automations feature in ClickUp to set up automated marketing campaigns and track their performance.

4. Create a financial plan

Develop a detailed financial plan that includes projected revenue, expenses, and profitability. This should encompass various aspects such as inventory costs, employee salaries, marketing expenses, and overhead costs. Additionally, consider incorporating financial projections for the next 3-5 years to demonstrate the long-term sustainability of your dealership.

Use the Table view in ClickUp to organize and analyze financial data, including revenue projections, expense tracking, and profitability calculations.

By following these steps and utilizing the Business Plan Template in ClickUp, you can create a comprehensive and well-structured business plan for your car dealership. Remember to regularly review and update your plan to adapt to changes in the market and ensure the continued success of your dealership.

Get Started with ClickUp’s Business Plan Template for Car Dealerships

Car dealership owners and entrepreneurs can use the Business Plan Template for Car Dealerships to create a comprehensive plan that outlines their strategies and financial projections.

To get started, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan:

• Use the Topics View to organize your plan into different sections such as Executive Summary, Market Analysis, Financial Projections, and more
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
• The Timeline View will allow you to set deadlines and milestones for each section of your business plan
• Use the Business Plan View to get a bird's-eye view of your entire plan and easily navigate between sections
• The Getting Started Guide View will provide you with step-by-step instructions on how to use the template and create a compelling business plan
• Customize the template by adding custom fields like Reference, Approved, and Section to provide additional information and track important details
• Update statuses and custom fields as you work on your plan to keep team members informed of progress
• Monitor and analyze your business plan to ensure it aligns with your goals and objectives
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Car Dealership Business Plan Template & Guidebook

If you are looking to start a car dealership, you have come to the right place. With the #1 Car Dealership Business Plan Template & Guidebook, you will have all the resources necessary to create a successful business plan that will help you launch your car dealership with confidence. This comprehensive guidebook provides an extensive template for developing the perfect car dealership business plan that will help you with everything from setting up your organization to finding the best financing options for your dealership. Read on for more details about this incredible resource.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Car Dealership Business [11 Steps]
• List of the Best Marketing Ideas For Your Car Dealership Business:

How to Write a Car Dealership Business Plan in 7 Steps:

1. describe the purpose of your car dealership business..

The first step to writing your business plan is to describe the purpose of your car dealership business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a car dealership business:

Our mission at ABC Car Dealership is to provide quality vehicles and a superior customer experience by becoming the dealership clients turn to for their automotive needs. We strive to create a warm and welcoming environment, personalized service, and one-stop convenience from sales to service. Our team of highly trained professionals will work hard to ensure our clients receive the highest quality product as well as the best car buying experience possible.

2. Products & Services Offered by Your Car Dealership Business.

The next step is to outline your products and services for your car dealership business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your car dealership business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your car dealership business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your car dealership business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a car dealership business?

• Car sales license
• Business permit/registration
• Financial documents and records
• Computer software programs for tracking inventory, sales, and customer data
• A display area and other fixtures for displaying vehicles
• Desks, phones, printers, and other office equipment for customers and sales people
• A website or online presence to market and sell cars across the internet
• Automotive lifts, tools, and other equipment for servicing vehicles
• Advertising materials such as flyers, posters, banners, and television commercials

5. Management & Organization of Your Car Dealership Business.

The second part of your car dealership business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your car dealership business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Car Dealership Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a car dealership business varies based on many different variables, but below are a few different types of startup costs for a car dealership business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your car dealership business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your car dealership business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your car dealership business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Car Dealership Business Plans:

Why do you need a business plan for a car dealership business.

A business plan for a car dealership business is important in order to set goals and objectives, define strategies, develop an operational plan, identify your target market, and determine the financial resources needed to get started. It also serves as a roadmap for the direction of the business and helps you stay on track with your long-term vision.

Who should you ask for help with your car dealership business plan?

You should ask an experienced financial planner or accountant for help with your car dealership business plan. Additionally, you could consult with a business coach, business consultant, or mentor who has experience in the automotive industry. It is also a good idea to speak to entrepreneurial experts or other successful car dealerships owners who can provide valuable insights on the business.

Can you write a car dealership business plan yourself?

Yes, you can write your own car dealership business plan. Writing a business plan for a car dealership is like writing any other business plan. It should include your mission, market analysis, financial projections, competitive analysis and marketing strategy. Additionally, researching the car dealership industry in your area can help you tailor your plan and make it more specific to the local market. With a bit of research and preparation, you can develop a comprehensive business plan for your car dealership.

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Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Car Dealership

Back to All Business Ideas

How to Start a Car Dealership

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on December 20, 2021 Updated on May 10, 2024

Investment range

$29,750 - $112,600

Revenue potential

$500,000 - $2 million p.a.

Time to build

1 – 3 months

Profit potential

$200,000 - $300,000 p.a.

Industry trend

Most of us have purchased a car at some point. Did you ever wonder how much the dealership raked in on your purchase? You could be the one doing the raking if you start your own car dealership. You could start with a small lot of used cars and build from there until you’ve got your own auto mall!

The US car industry is worth over a trillion dollars, so why not grab hold of the wheel and snatch a share of the market? Of course, starting a business has its challenges and you’ll likely need some guidance.

Fortunately, this step-by-step guide is full of insights and information to get you started on your journey to becoming a car mogul.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Every business, including a car dealership, has pros and cons that you should consider before deciding whether it’s right for you.

• Socializing — You’ll meet and work with a lot of people every day
• Steady demand — Somebody is always in need of a quality ride
• Good money — Cars have big profit potential that can drive growth
• Startup costs — An inventory of cars does not come cheap
• Long hours — Most dealerships are open 10–12 hours six days a week

Car Dealership Industry Trends

Hybrid and electric vehicles are among the hotter trends in the car industry. Tesla and its electric cars have been in the spotlight for years, and seem to be popping up everywhere lately. Market research firm Statista reports that Tesla sales amounted to almost two million in 2023. Eco-friendly auto options such as superior fuel efficiency and lighter-weight cars made of composite materials are in demand, as are digital safety features such as forward-collision warnings and automatic emergency braking.(( https://www.statista.com/statistics/502208/tesla-quarterly-vehicle-deliveries/ ))

Despite a 40% price increase since March 2020, as reported by the US Bureau of Labor Statistics, consumers are flocking to the used car market due to supply chain disruptions for new cars. This presents a significant opportunity for the smart and aggressive entrepreneur.(( https://www.bls.gov/news.release/cpi.t01.htm ))

Another industry trend is the ongoing shift to the online marketplace, which is no longer just for new cars. Shift, Vroom, and Carvana are major online players in this market, selling nearly 250,000 used cars combined in the first half of 2021.(( https://www.bloomberg.com/news/articles/2021-09-28/used-car-sales-vroom-carvana-shift-thrive-during-pandemic#xj4y7vzkg ))

Industry Size and Growth

• Industry size and past growth — Market analyst IBISWorld values the US new car market at an incredible $1.2 trillion(( https://www.ibisworld.com/industry-statistics/market-size/new-car-dealers-united-states/ )) and the used car dealers market at $173.1 billion(( https://www.ibisworld.com/industry-statistics/market-size/used-car-dealers-united-states/ ))  
• Growth forecast — Car sales have yet to recover from the pandemic-driven slump, but are predicted to grow 2.6% in 2024 alone.(( https://www.statista.com/statistics/267128/outlook-on-worldwide-passenger-car-sales/ ))
• Number of businesses — The US is home to almost 70,000 new car dealers(( https://www.ibisworld.com/industry-statistics/number-of-businesses/new-car-dealers-united-states/ )) and more than 130,000 used car dealers.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/used-car-dealers-united-states/ ))
• Number of people employed — New car dealers employ more than 1.1 million people(( https://www.ibisworld.com/industry-statistics/employment/new-car-dealers-united-states/ )), while used car dealers have only around 260,000 employees.(( https://www.ibisworld.com/industry-statistics/employment/used-car-dealers-united-states/ ))

Trends and Challenges

• Hybrids, plug-in hybrids, and pure battery electric vehicles are gaining popularity
• Direct-to-consumer vehicle sales are increasing
• Consumers would rather buy a car online than go physically to a dealership
• Rising car prices due to tight supply and high demand
• Growing consumer preference for ride-sharing apps
• High fuel prices

Consumer Spending

• Average consumer spend — The average American household spends $10,728 a year to own and operate a new vehicle. Most of these costs go towards insurance and car payments.(( https://newsroom.aaa.com/2022/08/annual-cost-of-new-car-ownership-crosses-10k-mark/ ))
• Potential customer base — A majority of US households own at least one car.(( https://www.statista.com/statistics/551403/number-of-vehicles-per-household-in-the-united-states/ ))
• Average prices — Automotive research company Kelley Blue Book says the average price of a new car in the US topped $47,000 for the first time in December 2021(( https://www.kbb.com/car-news/average-new-car-price-tops-47000/ )) and has remained pretty much the same during the last couple of years. According to this company, a used car sells for an average of $25,328.(( https://www.kbb.com/car-news/averaged-used-car-price-down-4-since-last-year/ ))

Price Differences Across the Country

• More expensive — The five states where it’s most expensive to buy a used car are Wyoming, Alaska, Montana, North Dakota, and South Dakota.
• Less expensive — The five states where it’s least expensive to buy a used car are Vermont, New Hampshire, Ohio, Hawaii, and Rhode Island.(( https://www.iseecars.com/used-car-prices-by-state-study ))

What Kind of People Work in Car Dealerships?

• Gender — 71% of car dealers in the US are male, while 29% are female.(( https://www.zippia.com/car-dealer-jobs/demographics/#gender-statistics ))
• Average level of education — 41% of car dealers hold a bachelor’s degree.(( https://www.zippia.com/car-dealer-jobs/demographics/#degree-level-types ))
• Average age — The average age of a car dealer in the US is 41 years old.(( https://www.zippia.com/car-dealer-jobs/demographics/#age-statistics ))

How Much Does It Cost to Start a Car Dealership?

Startup costs for a car dealership range from around $30,000 for a small used car lot to well over $100,000 for a large new car dealership. The biggest expense is, of course, the initial inventory of vehicles, though you can start small with just a handful of used cars and a great website.

How Much Can You Earn From a Car Dealership?

Markups on used cars range from 25% to 45%, while the average markup on a new car is 8% to 13%. You can use our markup calculator to calculate your sale price and how much revenue and profit you will earn with different markup percentages. When you work by yourself, your profit margin should be around 40%. The average price of a used car is about $25,000. But at least initially you will probably be handling lower-priced cars, so let’s assume you start selling used cars for an average price of $10,000.

In your first year or two, you could run your own used car lot and sell 50 cars in a year, bringing in $500,000 in annual revenue. This would mean $200,000 in profit, assuming that 40% margin. As your brand gains recognition, sales could climb to 200 cars a year. But due to your new staff, your margin would fall to around 15%, the industry average. With an expected annual revenue of $2 million, you’d have a pre-tax profit of $300,000.

What Barriers to Entry Are There?

There are a few barriers to entry for a car dealership. Your biggest challenges will be:

• Costs — All those cars will cost a pretty penny, even used
• Competition — You will face competition from physical and online dealers

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Step 2: hone your idea.

Now that you know what’s involved in starting a car dealership, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

Research car dealerships in your area to see what they offer. Maybe there’s no used car dealership that offers warranties or focuses on lower-priced used cars. You’re looking for a gap in the market in a particular part of town that you can fill.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as only used trucks or classic American models like Mustangs and Camaros.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Determine What Kind of Cars and Additional Services Your Dealership Will Offer

First, determine what kinds of cars you want to specialize in. You can offer used cars, new cars, or both, but you also need to determine if you’re going to offer value-priced models or higher-end models. Then determine what else you might offer, such as:

• Financing options
• Repair and maintenance services

In addition to a car dealership, you can also incorporate a motorcycle dealership into your business.

How Much Should You Charge for Cars?

The typical markup for used cars ranges from 25% to 45% and the markup for new cars is between 8% and 13%. If you specialize in used cars, your price will depend on what price you can acquire cars for. You’ll need to know the value of various models, so you’ll want to keep the Kelley Blue Book nearby, to provide value estimates. You should purchase cars at below market value so that you can mark them up to a reasonable price. For new cars, you’ll be marking up from the wholesale price offered by the manufacturer.

Once you know your costs, you can use our profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Your target market will depend on what type of cars you decide to specialize in. If you sell used cars that are lower priced, your customers may be younger, so you are more likely to find them on sites like Instagram or TikTok rather than Facebook.

Where? Choose Your Car Dealership Location

You’ll probably want to rent a location that has a big enough lot for you to park your cars, and it should be big enough for you to grow. You can sell cars online, but you still need a lot to store them. It should also have a structure that you can use as an office.

You should choose a location with a lot of road traffic but you also need a great website to make online sales. You can find commercial space to rent in your area on Craigslist , Crexi , and Commercial Cafe .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Car Dealership Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better
• The name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “cars” or “used cars,” boosts SEO
• Choose a name that allows for expansion: “Premier Automotive Group” over “Electric Car Dealership”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 300 unique car dealership name ideas here . If you want your business name to include specific keywords, you can also use our car dealership name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Car Dealership Business Plan

Here are the key components of a business plan:

• Executive summary — A brief overview outlining the business’s mission, goals, and key highlights to provide a snapshot of the entire car dealership business plan
• Business overview — A comprehensive description of the car dealership, including its history, mission, vision, and key objectives, to give readers a clear understanding of the business
• Product and services — Detailed information on the range of cars and related services offered by the dealership, emphasizing unique selling points and value propositions
• Market analysis — An in-depth examination of the automotive market, identifying target demographics, market trends, and potential opportunities for the car dealership
• Competitive analysis — Evaluation of competitors in the automotive industry, highlighting strengths, weaknesses, and strategies to position the dealership effectively
• Sales and marketing — Strategies for promoting and selling cars, including advertising, promotions, and customer relationship management to drive sales and brand awareness
• Management team — Introduction and background of key individuals responsible for managing and steering the car dealership, emphasizing their expertise and roles
• Operations plan — Details on day-to-day operations, from inventory management to customer service, ensuring a smooth and efficient running of the dealership
• Financial plan — A comprehensive financial overview, including projections, budgets, and funding requirements, providing a clear picture of the dealership’s financial health and sustainability
• Appendix — Supplementary materials such as charts, graphs, and additional data supporting the information presented in the business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to a car dealership.

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state.

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your car dealership will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

• Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corporation — This refers to the tax classification of the business but is not a business entity. A corporation or an LLC can elect to be an S Corp for tax status. In an S Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, or by mail/fax. Visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans — This is the most common method, but getting approved requires a rock-solid business plan and a strong credit history.
• SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital — Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
• Friends and family — Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding — Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal — Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a car dealership. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for Car Dealership Business Licenses and Permits

Starting a car dealership requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You need to meet the requirements of your state to get a dealer license, and you need an Auto Dealer Bond as required by your state.

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your car dealership as a sole proprietorship. Opening a business bank account is quite simple and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business property — Provides coverage for your equipment and supplies.
• Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation — Provides compensation to employees injured on the job.
• Property — Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto — Protection for your company-owned vehicle.
• Professional liability — Protects against claims from clients who say they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential Software and Tools

Being an entrepreneur often means wearing many hats — from marketing to sales to accounting — which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You may want to use industry-specific software, such as CDK Global and vAuto , to manage your inventory and sales.

• Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Professional branding — Create a consistent and polished brand identity across all marketing channels to establish trust and recognition.
• Local SEO — Optimize your online presence with a user-friendly website and leverage local business platforms like Yelp and Google My Business to boost visibility.
• Direct outreach — Forge partnerships with local businesses and community organizations to tap into corporate sales and local promotions.
• Social media targeting — Engage audiences on platforms like Facebook, Instagram, and LinkedIn with tailored ads showcasing vehicle highlights and customer testimonials.
• Content marketing — Launch an automotive blog and develop useful guides and infographics to position your dealership as an expert in the field.
• Customer testimonials — Feature stories from satisfied customers to enhance credibility and attract potential buyers.
• Experiential marketing — Host test drive events and participate in local community activities to offer direct product experiences and strengthen community ties.
• Referral and loyalty programs — Implement systems to reward loyalty and referrals, encouraging ongoing customer engagement and retention.
• Digital advertising — Employ targeted advertising and pay-per-click campaigns to attract interested buyers effectively.
• Video marketing — Use video content to enhance online visibility and engage a broader audience.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Today, customers are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your car dealership meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its strong USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your car dealership could be:

• Reliable cars for less, guaranteed
• Upscale used cars for your luxury life
• Family cars that keep your family safe

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a car dealership, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in a car dealership for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in cars. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting small, you may not need any employees right away. But as your business grows, you will likely need workers to fill various roles. Potential positions for a car dealership would include:

• Salespeople — Selling cars, customer service
• Finance manager — Working with lenders to get customers’ financing
• Marketing lead — SEO, social media strategies
• General manager — Managing staff, ordering inventory

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Car Dealership — Start Making Money!

In good times and bad, people buy cars. It’s a trillion-dollar market, and with hard work and determination, you could grab your share and make a great living. It’s also important to keep up with the trends, such as going digital and maintaining a strong online presence to attract consumers who prefer to shop online.

Start small, build a name, add to your inventory, and grow your business. One day you could be that celebrity local auto dealer with an acre of cars. Now that you have the knowledge you need, you should be off to the races on your entrepreneurial journey!

• Car Dealership Business FAQs

The new and used car industry in the United States is worth over a trillion dollars, and even a small used car dealership can tap into a share of that. You can markup used cars between 25% and 45% so your profit margins will be healthy.

The Ford F-Series and Range Rover have the highest profit margin. Next is the GMT 800. 

Used cars tend to be more profitable than new cars. It’s best for car dealerships to bring in revenue from new cars, used cars, and repairs.

The growth potential of a car dealership is really unlimited. You can expand to multiple locations in your area, or even across the country. 

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Car Dealership Name
• Create a Car Dealership Business Plan
• Register Your Business
• Register for Taxes
• Fund Your Business
• Apply for Car Dealership Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Car Dealership — Start Making Money!

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Opening a car dealership can be a risky venture without effective planning. It requires a large amount of overhead costs to acquire inventory, insurance coverage, pay structure for salesmen among other things. You’ll likely find yourself looking to apply for a loan to get your business off the ground, which can be difficult to do without a thorough business plan to use in your pitch.

Luckily we have sample business plans to help you get started and successfully launch your new car dealership.

The quickest way to turn a business idea into a business plan

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No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Used Car Dealership Business Plan Template

Written by Dave Lavinsky

Used Car Dealership Business Plan

You’ve come to the right place to create your Used Car Dealership business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Used Car Dealerships.

Below is a template to help you create each section of your Used Car Dealership business plan.

Executive Summary

Business overview.

Reliable Motors is a used car dealership located in Portland, Oregon. We specialize in offering a wide selection of high-quality used vehicles to customers in our local area. With a focus on exceptional customer service and competitive pricing, we aim to become the preferred choice for individuals looking to purchase reliable pre-owned vehicles.

Reliable Motors is run by Otto Masterson. Otto has 12 years of experience in vehicle sales and dealership operations. His customer-centric approach, and strong understanding of the local market will ensure that our firm is successful.

Product Offering

Reliable Motors offers a diverse inventory of used cars, trucks, SUVs, and vans from various makes and models. Our selection includes vehicles that are carefully inspected, tested, and certified to meet our stringent quality standards. We also provide vehicle history reports and offer extended warranties for added peace of mind. Our knowledgeable sales team is committed to assisting customers in finding the right vehicle that suits their needs and budget.

Customer Focus

Our primary target market includes individuals and families in Portland, Oregon who are looking to purchase a reliable used vehicle. We will cater to customers with various budgets, offering a range of price points to accommodate different financial situations. Additionally, we will also establish partnerships with local businesses, such as car rental companies and auto repair shops, to provide them with fleet vehicles and maintenance services.

Management Team

Reliable Motors’ most valuable asset is the expertise and experience of its founder, Otto Masterson. Otto has been in automotive sales for the past 20 years. Throughout his career, he has developed a strong base of repeat customers, many of whom have stated that they will buy their next car from Reliable Motors once the company is established and running. Otto’s customer-centric approach, and strong understanding of the local market will ensure that our firm is successful.

Success Factors

Reliable Motors will achieve success by offering the following competitive advantages:

• Quality Inventory: We will ensure our inventory consists of well-maintained and reliable used vehicles that meet our strict quality standards.
• Competitive Pricing: We will offer competitive prices to attract customers and provide value for their money. Our pricing strategy will consider market trends, vehicle condition, and fair market value.
• Exceptional Customer Service: We will prioritize customer satisfaction by providing a personalized and hassle-free buying experience. Our knowledgeable and friendly sales team will assist customers in finding the right vehicle that meets their needs and budget.
• Transparent Processes: We will establish trust by providing accurate vehicle information, pricing details, and facilitating open communication.
• Strong Industry Partnerships: We will collaborate with reputable suppliers, finance institutions, and service providers to enhance our offerings and provide additional benefits to customers.

Financial Highlights

Reliable Motors is seeking $1,000,000 in funding to establish and grow the business. The funds will be allocated as follows:

• Inventory acquisition: $800,000
• Renovation and setup of the dealership facility: $100,000
• Marketing and advertising expenses: $50,000
• Working capital: $50,000

The projected financials indicate steady revenue growth and profitability within the first three years of operation

Company Overview

Who is reliable motors.

  Reliable Motors is run by Otto Masterson, a 12 year veteran in vehicle sales and dealership operations. After working for several dealerships around town, he surveyed his most loyal customers to see if they would be willing to switch to his new dealership once it is established. Most of his customers responded enthusiastically, which motivated Otto to finally launch his business.

Reliable Motors History

Once he canvassed his loyal customer base and located a potential location, Otto Masterson incorporated Reliable Motors as an S-Corporation in April 2023.

The business is currently being run out of Otto’s home office, but once the purchase of the dealership location is finalized, all operations will be run from there.

Since incorporation, Reliable Motors has achieved the following milestones:

• Found a location and made an offer of purchase
• Developed the company’s name, logo, and website
• Hired an architect to design the lot, the service area, and the office building
• Determined equipment and fixture requirements
• Began recruiting key employees

Reliable Motors Services

Reliable Motors will provide the following services to its customers:

• Vehicle Sales: offer an inventory of used cars, trucks, SUVs, and vans, catering to various customer preferences and budgets.
• Financing Assistance: assistance with financing options through partnerships with local banks and financial institutions.
• Trade-ins: Customers will have the option to trade in their current vehicles, allowing them to apply the value toward their purchase at Reliable Motors.

Industry Analysis

The used car industry is experiencing steady growth, driven by factors such as rising new car prices, improved vehicle reliability, and a growing preference for cost-effective transportation options.

The used car industry is expected to grow over the next several years. According to a recent report by IBISWorld, the used car dealerships industry is expected to grow at a CAGR of 1.2% from now until 2028. This growth is due to increasing environmental consciousness, which has caused many consumers to avoid purchasing new automobiles. This increase in demand and industry growth ensures that Reliable Motors will achieve success.

This industry presents a significant opportunity for Reliable Motors to cater to customers seeking quality used cars at competitive prices.

Customer Analysis

Demographic profile of target market.

Reliable Motors primarily targets individuals in the Portland area who are in the market for a reliable and affordable pre-owned vehicle. By understanding our customers’ needs and providing a personalized buying experience, we aim to build long-lasting customer relationships.

Customer Segmentation

Reliable Motors will primarily target the following customer profiles:

• First-time car buyers
• Professionals
• Individuals

Competitive Analysis

Direct and indirect competitors.

Reliable Motors faces competition from both direct and indirect competitors in the used car dealership industry. Direct competitors include other local dealerships offering similar vehicle options. Indirect competitors include online marketplaces and private sellers.

AutoWheels is a used car dealership that carries a large variety of used cars, trucks, SUVs, and vans. Their line of car brands include Chevrolet, Dodge, Ford, Jeep, and Toyota. AutoWheels’ focus is offering clean, newer model used cars with affordable monthly payments. The dealership offers flexible financing approval for buyers with any credit score or financial situation.

AutoWheels partners with Portland Precision Auto Care for its automotive maintenance and repair needs. This partnership enables AutoWheels to offer services that include Car and Truck care, Electronic Services, Electrical Services, General Services, Heating and Cooling Services, Engine & Transmission, Miscellaneous Services, Transmission Services, Undercar Services, and Brakes.

James Rivers Automotive Outlet

Located in Portland’s Sellwood-Moreland neighborhood, James Rivers Automotive Outlet is a member of the James Rivers Family-Owned and Operated group of dealers in Portland. The dealership carries a large inventory of new, certified pre-owned, and pre-owned line of cars, trucks, SUVs, and vans. Their line of vehicles are in all price ranges and body types. James Rivers Automotive Outlet also offers trade-in evaluations at their other franchised stores – James Rivers Honda, Acura, and Toyota. The dealership also offers affordable financing options.

Eastside Used Cars

Established in 2011, Eastside Used Cars is a family-owned used car dealership. The dealership is fully internet based and all sales are by appointment only, in one of two locations: Sandy and Gresham. The dealership claims to have the best prices in the market, offering wholesale prices to the public. Customers may also expect to receive top dollar for their trade-ins.

The dealership currently offers an inventory of 175 vehicles, ranging in price from $6,990 to $60,800. It offers a variety of finance options for consumers with all levels of credit, but outside financing is welcomed.

Competitive Advantage

Reliable Motors holds the following advantages over the competition:

• Rigorous Vehicle Inspection : Each vehicle in our inventory undergoes a thorough inspection to ensure its mechanical and cosmetic condition, providing customers with peace of mind.
• Customer-Centric Approach : We prioritize customer satisfaction by offering personalized assistance, transparent pricing, and a hassle-free buying experience.
• Extensive Inventory : Our diverse inventory caters to various customer preferences and budgets, ensuring a wide range of options to choose from.

Marketing Plan

Brand & value proposition.

Reliable Motors will offer a unique value proposition to its clientele:

• Client-focused automotive sales, where the customer is treated fairly, with transparent pricing and a variety of financing options
• Service built on long-term relationships
• Top-quality automotive repair and maintenance, at competitive prices

Promotions Strategy

The promotions strategy for Reliable Motors is as follows:

Reliable Motors understands that the best promotion comes from satisfied customers. The Company will encourage its customers to refer other businesses by providing economic or financial incentives for every new customer produced. This strategy will increase in effectiveness after the business has already been established.

Social Media

Reliable Motors will invest heavily in a social media advertising campaign. The company will create social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO Marketing

Reliable Motors will invest heavily in developing a professional website that showcases current inventory, and provides valuation tools for potential trade-ins. It will also invest heavily in SEO so that the firm’s website will appear at the top of search engine results.

Operations Plan

The following will be the operations plan for Reliable Motors. Operation Functions:

• Otto Masterson is the Owner of Reliable Motors. In addition to providing inventory management and sales, he will also manage the general operations of the business.
• Otto Masterson is joined by a full-time administrative assistant, Mandy Bobo, who will take charge of the administrative tasks for the company. She will also be available to answer incoming calls and make service appointments.
• As the company builds its customer base, Otto will hire more sales professionals to grow our business further.

Milestones:

Reliable Motors will have the following milestones completed in the next six months.

• 6/2023 Finalize location purchase
• 7/2023 Design and build out Reliable Motors
• 8/2023 Hire and train initial staff
• 9/2023 Kickoff of promotional campaign
• 10/2023 Launch Reliable Motors
• 11/2023 Reach break-even

Reliable Motors’s most valuable asset is the expertise and experience of its founder, Otto Masterson. Otto has been in automotive sales for the past 20 years. Throughout his career, he has developed a loyal customer base, many of whom have stated that they will switch to Reliable Motors when it comes time to purchase a new vehicle. Otto’s customer-centric approach, and strong understanding of the local market will ensure that our dealership is successful.

Though he has never run his own business, Otto Masterson worked his way up from automotive sales associate to sales manager, where he gained an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other auto dealerships. He will hire several other employees who can help him run the aspects of the business that he is unfamiliar with.

Financial Plan

Key revenue & costs.

Reliable Motors’s revenues will from vehicle sales, with additional income generated through financing options and after-sales services. Key costs include

The notable cost drivers for the company will include inventory acquisition, overhead expenses, marketing expenses, personnel costs, and facility maintenance.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number of clients:
• Year 1: 400
• Year 2: 500
• Year 3: 750
• Year 4: 1000
• Year 5: 1250

Financial Projections

Income statement, balance sheet, cash flow statement, used car dealership business plan faqs, what is a used car dealership business plan.

A used car dealership business plan is a plan to start and/or grow your used car dealership business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Used Car Dealership business plan using our Used Car Dealership Business Plan Template here .

What are the Main Types of Used Car Dealership Businesses? 

There are a number of different kinds of used car dealership businesses , some examples include: Franchised dealership, Independent dealerships, and “Bad Credit” dealerships.

How Do You Get Funding for Your Used Car Dealership Business Plan?

Used Car Dealership businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Used Car Dealership Business?

Starting a used car dealership business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Used Car Dealership Business Plan - The first step in starting a business is to create a detailed used car dealership business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your used car dealership business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your used car dealership business is in compliance with local laws.

3. Register Your Used Car Dealership Business - Once you have chosen a legal structure, the next step is to register your used car dealership business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your used car dealership business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Used Car Dealership Equipment & Supplies - In order to start your used car dealership business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your used car dealership business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful used car dealership business:

• How to Start a Used Car Business

Where Can I Get a Used Car Dealership Business Plan PDF?

You can download our free used car dealership business plan template PDF here . This is a sample used car dealership business plan template you can use in PDF format.

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Mitsubishi motors announces momentum 2030, north american five-year business plan.

Momentum 2030 North America plan defined by four key points:

Electrification will advance with a blend of powertrains – hybrid, plug-in hybrid, battery electric

One new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030; new vehicles to be introduced across more segments

Dealer-count to increase to cover more sales markets across the U.S.; new-design dealerships to be introduced

Technology and innovation will be the hallmark of MMNA's sales, marketing, and customer satisfaction processes

MMNA reconfirms commitment to its dealer partners and the dealership sales model

FRANKLIN, Tenn. , May 16, 2024 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced details of its forward-looking North American business plan, dubbed "Mitsubishi Motors Momentum 2030", outlining business and product plans that start immediately and run through fiscal-year 2030.  The plan was first revealed to the company's dealer partners in a national dealer meeting in Nashville, Tenn. , on May 14 , and was met with considerable enthusiasm and excitement.

"Mitsubishi Motors is at a pivotal point in North America , charting a bold, clear and attainable plan for our future success in the United States ," said Mark Chaffin , MMNA president and CEO, of the plan. "Back in 2018, we started to consider our path forward, and that plan brought us a new headquarters location in Tennessee ; new vehicle launches that led to record Internet search results, sales records and brand successes; and outstanding dealer partners winning customer satisfaction awards. Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable."

The path to Momentum 2030 is defined by four key points:

A path to electrification

A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America

A path to a modernized retail sales model

A path to network expansion and sales growth

In revealing Momentum 2030 to the company's dealer partners, Mark Chaffin discussed how MMNA will continue its move toward vehicle electrification between now and fiscal 2030, with a vehicle lineup powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids and battery electrics.

Additionally, Chaffin announced the product highlights that will define the company's showroom lineup going forward: two all-new vehicles to debut into segments in which the company does not currently compete, as well as a new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030. By fiscal 2030, MMNA's vehicle lineup in the U.S. will nearly double from today's four vehicles.

A further benefit of Momentum 2030 also will be the boost to Mitsubishi Motors' investment across North America in both people and production, as some vehicles will be produced locally utilizing Alliance assets.

MMNA will be a leader in industry change and evolution. The modernized sales and service model is highlighted by future developments that will see more technology introduced into the sales process, as the brand's new customers skew younger and more tech-savvy.

Looking to the future of the company's retail model, MMNA will expand into new markets around the U.S. in which it does not currently have a retail footprint, in order to make the company's vehicles more accessible to more customers. This is expected to bring an increase in the company's sales numbers between now and 2030. New retail concepts will define the future look and feel of these new facilities.

Chaffin closed the recent dealer meeting by saying, "The next 10 years will be great for this brand. MMC is making a significant investment to ensure our collective future. Momentum 2030 will drive more sales, more service, more Mitsubishi vehicles on the road and more Mitsubishi dealer partners around the country. Yes, this is our time, Team Mitsubishi."

ABOUT MITSUBISHI MOTORS NORTH AMERICA , INC. Through a network of approximately 330 dealer partners across the United States , Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. In its recently announced Midterm Plan –  "Challenge 2025"  – MMNA's parent company Mitsubishi Motors Corporation (MMC) has committed to accelerating its efforts toward a sustainable carbon-neutral future, setting goals of 40 percent reduction in vehicle CO2 emissions and 50 percent reduction in operational CO2 emissions by 2030. Additionally, MMC has set targets for global sales of electrified vehicles at 50 percent by 2030 and 100 percent by 2035, leveraging a blend of plug-in hybrids (PHEV), hybrids (HEV), and pure electrics (BEV).

MMNA has its headquarters in Franklin, Tennessee , as well as corporate operations in California , Georgia , Michigan , New Jersey , and Florida.

For more information on Mitsubishi vehicles, please visit  media.mitsubishicars.com .

Contact Jeremy Barnes Senior Director, Communications and Events [email protected] , Mobile: 714-296-1402

View original content to download multimedia: https://www.prnewswire.com/news-releases/mitsubishi-motors-announces-momentum-2030-north-american-five-year-business-plan-302147953.html

SOURCE Mitsubishi Motors North America, Inc.

Electrification and Expansion: Mitsubishi's 2030 Plan

Mitsubishi Motors North America, Inc. (MMNA) has introduced a comprehensive North American business strategy called "Momentum 2030." This plan, extending to the fiscal year 2030, details the company's initiatives in electrification, product line expansion, dealership growth, and technological advancement. The strategy was presented to dealer partners in Nashville, Tennessee, generating considerable positive feedback.

Path to Electrification

One of the core aspects of Momentum 2030 is advancing electrification. MMNA plans to offer a variety of powertrains, including hybrids, plug-in hybrids, and battery electric vehicles. This shift aims to meet the growing demand for eco-friendly vehicles and aligns with broader industry trends towards sustainable transportation.

Expanding Product Line-Up

MMNA intends to introduce one new or completely refreshed vehicle each year from fiscal 2026 to fiscal 2030. This expansion will include two all-new vehicles in segments where Mitsubishi currently does not compete. By 2030, the company's U.S. vehicle lineup will nearly double from its current offerings.

Modernized Retail Sales Model

The business plan includes a commitment to modernizing the retail sales model. MMNA aims to incorporate more technology into the sales process to appeal to a younger, more tech-savvy customer base. This approach is expected to enhance the shopping and ownership experience, making it faster and more streamlined.

Network Expansion and Sales Growth

To increase market presence, MMNA will expand its dealer network across the U.S. This move is designed to make Mitsubishi vehicles more accessible to a broader customer base, which is anticipated to drive sales growth through 2030. New dealership designs will reflect modern retail concepts, contributing to a fresh customer experience.

Investment in People and Production

MMNA will boost its investment across North America, focusing on both human resources and production facilities. Some vehicles will be produced locally using Alliance assets, supporting regional economic growth and job creation.

Future Prospects

MMNA's Momentum 2030 plan sets a clear path for the company's growth and evolution in the North American market. By emphasizing electrification, expanding the product lineup, modernizing retail models, and increasing market presence, Mitsubishi Motors aims to enhance its brand and achieve sustained progress.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

Mitsubishi Motors Announces Momentum 2030, North American Five-Year Business Plan

• Electrification will advance with a blend of powertrains – hybrid, plug-in hybrid, battery electric
• One new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030; new vehicles to be introduced across more segments
• Dealer-count to increase to cover more sales markets across the U.S.; new-design dealerships to be introduced
• Technology and innovation will be the hallmark of MMNA's sales, marketing, and customer satisfaction processes
• MMNA reconfirms commitment to its dealer partners and the dealership sales model

FRANKLIN, Tenn. , May 16, 2024 -- Mitsubishi Motors North America, Inc. (MMNA) today announced details of its forward-looking North American business plan, dubbed "Mitsubishi Motors Momentum 2030", outlining business and product plans that start immediately and run through fiscal-year 2030.  The plan was first revealed to the company's dealer partners in a national dealer meeting in Nashville, Tenn. , on May 14 , and was met with considerable enthusiasm and excitement.

"Mitsubishi Motors is at a pivotal point in North America , charting a bold, clear and attainable plan for our future success in the United States ," said Mark Chaffin , MMNA president and CEO, of the plan. "Back in 2018, we started to consider our path forward, and that plan brought us a new headquarters location in Tennessee ; new vehicle launches that led to record Internet search results, sales records and brand successes; and outstanding dealer partners winning customer satisfaction awards. Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable."

The path to Momentum 2030 is defined by four key points:

• A path to electrification
• A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
• A path to a modernized retail sales model
• A path to network expansion and sales growth

In revealing Momentum 2030 to the company's dealer partners, Mark Chaffin discussed how MMNA will continue its move toward vehicle electrification between now and fiscal 2030, with a vehicle lineup powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids and battery electrics.

Additionally, Chaffin announced the product highlights that will define the company's showroom lineup going forward: two all-new vehicles to debut into segments in which the company does not currently compete, as well as a new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030. By fiscal 2030, MMNA's vehicle lineup in the U.S. will nearly double from today's four vehicles.

A further benefit of Momentum 2030 also will be the boost to Mitsubishi Motors' investment across North America in both people and production, as some vehicles will be produced locally utilizing Alliance assets. 

MMNA will be a leader in industry change and evolution. The modernized sales and service model is highlighted by future developments that will see more technology introduced into the sales process, as the brand's new customers skew younger and more tech-savvy.

Looking to the future of the company's retail model, MMNA will expand into new markets around the U.S. in which it does not currently have a retail footprint, in order to make the company's vehicles more accessible to more customers. This is expected to bring an increase in the company's sales numbers between now and 2030. New retail concepts will define the future look and feel of these new facilities.

Chaffin closed the recent dealer meeting by saying, "The next 10 years will be great for this brand. MMC is making a significant investment to ensure our collective future. Momentum 2030 will drive more sales, more service, more Mitsubishi vehicles on the road and more Mitsubishi dealer partners around the country. Yes, this is our time, Team Mitsubishi."

ABOUT MITSUBISHI MOTORS NORTH AMERICA , INC. Through a network of approximately 330 dealer partners across the United States , Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. In its recently announced Midterm Plan –  "Challenge 2025"  – MMNA's parent company Mitsubishi Motors Corporation (MMC) has committed to accelerating its efforts toward a sustainable carbon-neutral future, setting goals of 40 percent reduction in vehicle CO2 emissions and 50 percent reduction in operational CO2 emissions by 2030. Additionally, MMC has set targets for global sales of electrified vehicles at 50 percent by 2030 and 100 percent by 2035, leveraging a blend of plug-in hybrids (PHEV), hybrids (HEV), and pure electrics (BEV).

MMNA has its headquarters in Franklin, Tennessee , as well as corporate operations in California , Georgia , Michigan , New Jersey , and Florida. 

For more information on Mitsubishi vehicles, please visit  media.mitsubishicars.com .

Contact Jeremy Barnes Senior Director, Communications and Events [email protected] , Mobile: 714-296-1402

SOURCE Mitsubishi Motors North America, Inc.

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

City coordinates

Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

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Live courtroom video

German council approves a revised plan by Tesla to expand its plant near Berlin

Germany Telsa FILE - Demonstrators walk past the Tesla factory in Gruenheide, Germany, May 11, 2024, at the end of their protest. A local council in Germany on Friday May 17, 2024, approved a plan by electric carmaker Tesla to expand the grounds of its first plant in Europe, which has drawn persistent protests this year. (Patrick Pleul/dpa via AP, File) (Patrick Pleul/AP)

BERLIN — (AP) — A local council in Germany approved a plan by electric carmaker Tesla to expand the grounds of its first plant in Europe , a proposal which has drawn persistent protests this year.

Councilors in the Gruenheide municipality, just outside Berlin, voted 11-6 Thursday evening with two abstentions in favor of the plan, German news agency dpa reported. The proposal was scaled down to involve the felling of fewer trees than originally intended.

Tesla wants to add a freight depot and logistical space to its factory, which opened in 2022.

In a nonbinding vote in mid-February, residents of Gruenheide rejected Tesla’s original proposal, which would have meant clearing more than 100 hectares (247 acres) of trees.

Activists have been protesting in a forest near the plant since February over concerns about water and deforestation. Hours before the council meeting, a court ruled that police can't clear away tree houses that activists have built in the area for now.

“Stop Tesla,” a group backing the protest, said Friday that it was disappointed by the council's decision and vowed to keep on demonstrating. “We must stay to protect the water and the forest as long as our protection is needed,” it said in a statement.

The state government in Brandenburg, which surrounds Berlin, welcomed the councilors' decision. The regional economy minister, Jörg Steinbach, described it as “a strong signal for the future development of Gruenheide and Tesla.”

In March, a suspected arson attack on an electricity pylon, claimed by a far-left group, knocked out power supplies to the factory for nearly a week and interrupted production.

Company CEO Elon Musk at the time called the culprits the “dumbest eco-terrorists on Earth” and said anti-Tesla protesters were misguided for aiming to halt production of electric vehicles rather than those powered by fossil fuels.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

Suffolk County Sheriff’s officer charged; allegedly drove drunk and crashed cruiser, court docs say

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Massachusetts city named among 25 best places to retire in America

New Hampshire auto dealership owner arrested for not providing title to customer after vehicle sale

Carlisle business owner arrested in $18 million PPP loan fraud scheme spanning several states

Sample Used Car Dealership Business Plan

Writing a business plan is a crucial step in starting a used car dealership business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring used car dealership business owners, having access to a sample used car dealership business plan can be especially helpful in providing direction and gaining insight into how to draft their own used car dealership business plan.

Download our Ultimate Used Car Dealership Business Plan Template

Having a thorough business plan in place is critical for any successful used car dealership business venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A used car dealership business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The used car dealership business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your used car dealership business as Growthink’s Ultimate Used Car Dealership Business Plan Template , but it can help you write a used car dealership business plan of your own.

Used Car Dealership Business Plan Example – PreLoved Motors

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

PreLoved Motors, situated in the bustling heart of the St. Louis, MO area, is a pioneering used car dealership dedicated to offering an expansive selection of high-quality, pre-owned vehicles. Our business model is built on the foundation of trust, reliability, and exceptional customer service, aiming to redefine the used car buying experience. By focusing on meticulously vetted, versatile vehicles, we ensure our customers receive cars that are not just reliable but also offer the best value for their money. Our commitment to affordability, without compromising on quality, positions us as a unique entity in the competitive used car market, making vehicle ownership accessible to a broader demographic in our community.

Key to our success has been our ability to curate a diverse inventory that meets the high standards of condition and reliability our customers expect. This commitment, combined with competitive pricing and a customer-centric sales approach, has allowed us to stand out in a crowded marketplace. To date, our accomplishments include establishing a loyal customer base, building a strong brand presence in the St. Louis area, and consistently achieving positive feedback for our service quality and vehicle lineup. Our adeptness at adapting to market demands and customer needs continues to fuel our growth and success in the used car dealership industry.

The used car dealership industry is undergoing significant transformation, driven by shifting consumer preferences towards more cost-effective and reliable transportation options. The demand for pre-owned vehicles has seen a steady increase, particularly in urban areas like St. Louis, MO, where economic considerations play a crucial role in consumer purchase decisions. This trend is further bolstered by advancements in vehicle technology and maintenance, which have extended the lifespan of cars, making used vehicles an even more attractive option for budget-conscious buyers. However, the industry is also characterized by intense competition, with dealerships vying to offer the best mix of quality, price, and service to attract discerning customers. In this dynamic environment, dealerships that can effectively differentiate themselves through superior product offerings and exceptional customer service are poised to capture significant market share.

Our target customers range from first-time car buyers to seasoned vehicle enthusiasts, all seeking reliable, affordable pre-owned vehicles in the St. Louis, MO area. These individuals prioritize value for money, vehicle reliability, and a transparent, hassle-free buying experience. Our market research indicates a growing segment of environmentally conscious consumers interested in fuel-efficient and hybrid models, reflecting broader societal shifts towards sustainability. Catering to this diverse clientele, we tailor our inventory and services to meet the nuanced needs and preferences of our customer base, ensuring a personalized, satisfying purchase journey for every buyer.

Enterprise Car Sales, iAutoAgent, and 123 Auto are our main competitors, each with their unique selling propositions from wide-ranging inventories to personalized brokerage services. However, PreLoved Motors distinguishes itself through a curated selection of quality vehicles, competitive pricing, and a transparent, customer-first sales approach. Our deep understanding of local market dynamics and consumer preferences enables us to offer tailored solutions that not only meet but exceed customer expectations, setting us apart as a trusted name in the used car industry.

At PreLoved Motors, our product lineup is carefully selected to ensure a wide range of high-quality, reliable pre-owned vehicles that cater to various customer needs and preferences. We emphasize competitive pricing to make vehicle ownership accessible to a broader audience, without compromising on quality. Our promotions plan is multifaceted, leveraging both digital and traditional marketing channels to reach potential customers effectively. We focus on digital marketing strategies, including SEO, social media advertising, and email marketing, to build brand awareness and engage with our audience. Simultaneously, local community engagement and strategic partnerships are employed to establish a strong local presence and drive foot traffic to our dealership.

Our operational strategy is centered around maintaining a seamless flow from vehicle acquisition to customer sale, ensuring each car meets our stringent quality standards before it reaches the showroom floor. Key operational processes include meticulous vehicle inspection, certification, and detailing, alongside efficient inventory management to keep pace with market demand. Milestones to be accomplished involve expanding our inventory to include electric and hybrid vehicles, implementing a customer relationship management (CRM) system to enhance customer service, and achieving a set sales growth target in the next fiscal year, thereby solidifying our market position.

The management team at PreLoved Motors is a blend of industry veterans and dynamic young professionals, bringing together decades of experience in automotive sales, marketing, and operations. Our leadership is committed to fostering a culture of innovation, excellence, and integrity, guiding the company towards sustained growth and success in the competitive used car market. This diverse expertise ensures that we remain agile in our strategic approach, capable of navigating industry challenges while capitalizing on emerging opportunities.

At PreLoved Motors, we are proud to introduce ourselves as a new Used Car Dealership dedicated to serving the unique needs of the St. Louis, MO community. Our establishment fills a significant gap in the local market for high-quality, pre-owned vehicles. Unlike the existing offerings, we focus on delivering exceptional value and customer service, ensuring every customer finds the perfect vehicle to match their needs and budget.

Our product lineup is extensive, featuring a diverse range of vehicles to cater to the varied preferences and requirements of our customers. From sedans that combine efficiency and comfort, to SUVs (Sport Utility Vehicles) that offer the versatility for both city driving and off-road adventures, we have something for everyone. For customers in need of robust performance, our selection of trucks is second to none. We also stock an exciting range of coupes and convertibles for those seeking a more exhilarating driving experience. Additionally, our vans and minivans are perfect for families or businesses looking for practical, spacious vehicle solutions.

PreLoved Motors is strategically located in St. Louis, MO, making it accessible to customers throughout the city and beyond. Our commitment to serving the St. Louis community is unwavering, and we aim to become a trusted partner for anyone looking to purchase a high-quality used vehicle.

We are uniquely positioned for success, thanks to a combination of factors. Firstly, our founder brings invaluable experience from previously operating a successful used car dealership, ensuring that we have the knowledge and expertise to thrive in this industry. Secondly, our inventory stands out for its versatility, practicality, and affordability. We meticulously select vehicles that not only meet but exceed the expectations of our customers in terms of condition and value for money. This commitment to excellence sets us apart from our competitors and forms the foundation of our business.

Since our founding on January 3, 2024, PreLoved Motors has achieved several significant milestones. As an S Corporation, we have laid a solid foundation for our business operations. Our accomplishments to date include the creation of a distinctive logo that reflects our brand identity, the development of our company name that resonates with our mission, and securing a prime location that offers convenience and visibility to our customers. These achievements are just the beginning of our journey towards becoming the premier choice for used cars in St. Louis, MO.

The Used Car Dealership industry in the United States is a thriving market with a current size of over $120 billion. This industry has shown steady growth over the past few years, with an expected annual growth rate of 2.5% in the next five years. This growth can be attributed to several factors, including the increasing demand for affordable vehicles and the rising popularity of certified pre-owned cars.

One of the key trends in the Used Car Dealership industry is the shift towards online sales and digital platforms. Consumers are increasingly turning to online channels to research, compare, and purchase used cars, making it essential for dealerships to have a strong online presence. This trend bodes well for PreLoved Motors, as a new dealership in St. Louis, MO, as it can leverage digital marketing strategies to reach a wider audience and attract more customers.

Another trend in the industry is the growing focus on customer experience and transparency. Consumers are becoming more informed and cautious when purchasing used cars, placing a premium on dealerships that offer quality vehicles and trustworthy services. PreLoved Motors can differentiate itself by providing excellent customer service, offering detailed vehicle histories, and establishing a reputation for honesty and integrity in the market.

Below is a description of our target customers and their core needs.

Target Customers

PreLoved Motors will target local residents looking for affordable and reliable transportation options. This customer segment is primarily composed of individuals and families seeking value in the used car market, aiming to maximize their investment without compromising on quality. The dealership will tailor its inventory and services to meet the needs of this diverse group, ensuring a wide range of vehicles that cater to various preferences and budgets.

In addition to local residents, PreLoved Motors will also attract first-time car buyers. This group is typically searching for economical choices and may require guidance through the purchasing process. The dealership will provide educational resources and personalized assistance, making the car buying journey as smooth and reassuring as possible for these customers.

Another significant customer segment includes individuals looking for specialty vehicles or those interested in cars with unique features. PreLoved Motors will cater to enthusiasts and collectors seeking rare finds or specific models not readily available in the new car market. By maintaining a varied and intriguing inventory, the dealership will become a go-to destination for those pursuing distinct automotive experiences.

Customer Needs

PreLoved Motors recognizes the importance of providing high-quality vehicles to residents who prioritize reliability and value in their automotive choices. Customers can expect a carefully curated selection of pre-owned cars that meet strict standards for performance, safety, and aesthetics. This commitment ensures that every vehicle on the lot is not only a mode of transportation but also a source of pride for its new owner.

In addition to offering high-quality vehicles, PreLoved Motors understands the significance of an exceptional purchasing experience. Customers can anticipate attentive service that focuses on their unique needs and preferences, making the car buying process both enjoyable and efficient. The dealership also offers comprehensive after-sales support, ensuring that customers have access to maintenance and advice, further enhancing the longevity and enjoyment of their vehicles.

Moreover, PreLoved Motors caters to the financial needs of its customers by providing flexible financing options. This approach allows individuals from various economic backgrounds to find a vehicle that fits their budget without compromising on quality. By facilitating easier access to financing, PreLoved Motors ensures that more residents can experience the joy and convenience of owning a dependable and aesthetically pleasing vehicle.

PreLoved Motors’s competitors include the following companies:

Enterprise Car Sales offers a wide range of used vehicles, including cars, trucks, and SUVs. Their price points vary significantly, depending on the vehicle’s make, model, year, and condition. Enterprise Car Sales generates significant revenue, leveraging its brand strength and extensive network of car rental locations that serve as sources for many of its used vehicles for sale. Enterprise Car Sales has locations across the United States, making it accessible to a broad customer segment. They serve individual buyers looking for reliable used vehicles and business clients seeking fleet solutions. The company’s key strengths include a large and diverse inventory, a well-known brand, and a comprehensive certification process that ensures the quality of their vehicles. However, their prices can be higher than those of smaller competitors due to their brand prestige and certification processes.

iAutoAgent differentiates itself by offering a broker-like service for buyers and sellers of used cars. They facilitate the sale process, aiming to get sellers the highest price for their vehicle while providing buyers with a transparent and hassle-free purchasing experience. iAutoAgent’s revenue comes from commissions and fees associated with their brokerage services. iAutoAgent operates primarily in the St. Louis, MO area, focusing on local clients but also dealing with customers from neighboring regions. They cater to individual buyers and sellers, emphasizing quality customer service and convenience. Key strengths include personalized service and a hassle-free buying and selling process. However, their reliance on local markets might limit their growth potential compared to larger, nationwide competitors.

123 Auto is a used car dealership known for offering a wide selection of vehicles at competitive prices. They focus on affordability, aiming to attract budget-conscious buyers. Their revenue is generated through vehicle sales, with an emphasis on volume over high margins. 123 Auto operates in the St. Louis, MO area, serving a similar geographical market as PreLoved Motors. Their primary customer segment includes individuals looking for affordable used cars, particularly first-time buyers and those with limited budgets. The dealership’s key strengths are its competitive pricing and diverse inventory. However, their focus on lower-priced vehicles might affect their perceived quality and limit their appeal to customers with higher budgets.

Competitive Advantages

At PreLoved Motors, we pride ourselves on offering a diverse selection of versatile and practical vehicles that stand out in the market. Our inventory is carefully curated to ensure that each car meets our high standards of condition and reliability, providing our customers with peace of mind in their purchases. Our commitment to affordability further sets us apart, as we strive to offer competitive pricing that makes owning a quality pre-owned vehicle accessible to a wide range of buyers. This combination of quality, variety, and value positions us as a leader in the used car dealership industry, catering to the unique needs and preferences of our clientele in the most efficient and cost-effective manner possible.

Beyond our diverse inventory and competitive pricing, our customer service philosophy also serves as a significant competitive advantage. We believe in a transparent, no-pressure sales environment that allows our customers to explore their options comfortably and make informed decisions. Our knowledgeable team is dedicated to providing personalized assistance, ensuring that each customer finds a vehicle that perfectly fits their lifestyle and budget. This customer-centric approach has cultivated a loyal customer base and distinguishes us from competitors who might prioritize sales over service. By combining outstanding vehicles, fair pricing, and exceptional customer service, we not only meet but exceed customer expectations, solidifying our position as a trusted name in the used car market.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At PreLoved Motors, customers can find a diverse range of quality used vehicles tailored to fulfill various driving needs and preferences. The dealership prides itself on offering an assortment of automotive categories, including sedans, SUVs (Sport Utility Vehicles), trucks, coupes and convertibles, as well as vans and minivans. Each category comes with an average selling price, ensuring that prospective buyers can make informed decisions based on their budget and requirements.

Sedans are a staple at PreLoved Motors, known for their practicality and fuel efficiency. Ideal for daily commutes and long-distance travel, these vehicles are offered with an average selling price of around $15,000. This price range allows customers to access a variety of models and trims that cater to both economy and luxury preferences.

SUVs stand out for their versatility and space, making them perfect for families and adventure enthusiasts alike. At PreLoved Motors, customers can explore a wide selection of SUVs with an average selling price of $20,000. This price bracket encompasses a range of sizes from compact to full-size SUVs, each equipped with features that enhance comfort, safety, and off-road capability.

For those requiring robust performance and hauling capacity, trucks are an excellent option. PreLoved Motors offers a collection of used trucks with an average selling price of $25,000. This segment includes both light-duty and heavy-duty trucks, catering to various commercial and personal use cases, ensuring that customers find the right balance between power and efficiency.

Coupes and convertibles at PreLoved Motors appeal to those seeking a blend of style and performance. With an average selling price of $18,000, customers can expect to discover models that offer exhilarating driving experiences without compromising on luxury and technological advancements. These vehicles are perfect for driving enthusiasts looking to enjoy the road to its fullest.

Last but not least, vans and minivans are the go-to options for customers prioritizing space and convenience for family or group travels. With an average selling price of $17,000, PreLoved Motors provides access to a range of vehicles that offer ample seating, cargo space, and advanced safety features, ensuring a comfortable and secure journey.

In summary, PreLoved Motors caters to a wide audience by offering a comprehensive selection of used vehicles across various categories, each with a competitive average selling price. Whether customers are in search of economy, luxury, performance, or practicality, they can expect to find a vehicle that not only meets their needs but also fits their budget.

Promotions Plan

PreLoved Motors embarks on a strategic journey to attract customers through a comprehensive blend of promotional methods. In the heart of these efforts lies online marketing, a cornerstone that enables the dealership to connect with a vast audience. The company leverages social media platforms, search engine optimization (SEO), and email marketing to create a robust online presence. Social media campaigns on platforms like Facebook, Instagram, and Twitter serve as a direct line to potential customers, offering them a glimpse into the quality and variety of vehicles available. By optimizing their website for search engines, PreLoved Motors ensures that when prospective buyers search for used cars in St. Louis, MO, their dealership appears among the top results, significantly increasing visibility.

Email marketing campaigns are meticulously crafted to keep subscribers informed about the latest deals, new inventory arrivals, and exclusive promotions, fostering a sense of community and loyalty among customers. Furthermore, PreLoved Motors embraces the power of content marketing, crafting engaging blog posts and videos that showcase their expertise in the used car market, driving traffic to their website, and establishing trust with their audience.

Beyond the digital realm, PreLoved Motors invests in local community engagement to build brand awareness and cultivate strong relationships with potential customers. Participating in local events, sponsoring community sports teams, or hosting car maintenance workshops exemplify how the dealership embeds itself into the fabric of the St. Louis community. These initiatives not only enhance visibility but also demonstrate PreLoved Motors’ commitment to contributing positively to the community they serve.

Customer referrals play a pivotal role in the promotional strategy. Encouraging satisfied customers to refer friends and family through a referral program with incentives for both the referrer and the referee ensures a continuous pipeline of potential buyers. This word-of-mouth marketing is invaluable, as personal recommendations carry significant weight in purchasing decisions.

To complement these efforts, PreLoved Motors also explores traditional advertising avenues such as radio spots, local newspapers, and billboards strategically placed around St. Louis. This multi-channel approach ensures that the dealership remains top of mind for a diverse demographic, spanning those who are deeply embedded in digital landscapes to those who appreciate more traditional forms of media.

In summary, PreLoved Motors employs a dynamic mix of online marketing, community engagement, customer referral programs, and traditional advertising to create a comprehensive promotional strategy. By connecting with the community both online and offline, the dealership expects to attract a wide range of customers, making it a go-to destination for quality used vehicles in St. Louis, MO.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of PreLoved Motors, there are several key day-to-day operational processes that we will perform.

• Inventory Management: We constantly monitor and update our inventory to ensure a wide selection of quality used cars. This includes purchasing vehicles at auctions, from private sellers, and accepting trade-ins.
• Vehicle Inspection and Maintenance: Every car undergoes a thorough inspection and any necessary maintenance or repairs before it is listed for sale. This ensures all vehicles meet our high standards for quality and safety.
• Pricing Strategy: We regularly analyze market data to price our vehicles competitively. This involves reviewing local and national sales trends for similar vehicles and adjusting prices to offer the best value to our customers.
• Customer Service: We prioritize excellent customer service, ensuring every visitor receives personal attention. This includes responding promptly to inquiries, offering test drives, and providing transparent information about each vehicle.
• Financing and Insurance Assistance: We assist customers with securing financing and insurance for their vehicle purchases. This involves working with a network of lenders and insurance providers to offer competitive rates and terms.
• Marketing and Advertising: We implement targeted marketing and advertising campaigns to attract potential buyers. This includes online advertising, social media engagement, and local community events.
• Sales Process Management: We streamline the sales process to make purchasing a vehicle as smooth and efficient as possible. This includes negotiating deals, processing paperwork, and offering warranties or service contracts.
• After-Sales Support: We provide ongoing support to our customers after their purchase. This includes follow-up calls to ensure satisfaction, offering maintenance services, and addressing any concerns or issues that may arise.
• Staff Training and Development: We invest in regular training and development for our team to ensure they are knowledgeable about our inventory, finance options, and customer service best practices.
• Compliance and Legal Requirements: We ensure all business operations comply with local, state, and federal regulations, including vehicle sales laws, consumer protection statutes, and environmental standards.

PreLoved Motors expects to complete the following milestones in the coming months in order to ensure its success:

• Securing a Prime Location : Identifying and securing a strategically located dealership space in St. Louis, MO, that is accessible and visible to our target customer base. This involves negotiating a favorable lease that aligns with our financial projections and growth plans.
• Obtaining Necessary Licenses and Permits : Completing all regulatory requirements, including obtaining a used car dealership license, business license, and any other permits required by local, state, and federal laws. This ensures compliance and legal operation within the industry.
• Building Inventory Acquisition Channels : Establishing reliable channels for acquiring a diverse and quality inventory of used cars. This includes forming partnerships with auction houses, rental car companies, and trade-in programs to ensure a steady supply of vehicles that meet our quality standards and customer preferences.
• Developing a Robust Sales and Marketing Strategy : Crafting and implementing a comprehensive sales and marketing plan that includes digital marketing, local advertising, and community engagement activities to build brand awareness and drive traffic to the dealership.
• Setting Up Operational Infrastructure : Creating the operational backbone of the dealership, including the development of sales processes, customer service protocols, financial management systems, and the implementation of a CRM system to manage leads and customer interactions efficiently.
• Hiring and Training a High-Performing Team : Recruiting a team of experienced salespeople, finance experts, and administrative staff. Providing comprehensive training to ensure they are equipped with the knowledge and skills to deliver exceptional customer service and drive sales.
• Launch Our Used Car Dealership : Officially opening PreLoved Motors for business with a launch event to generate buzz in the community and attract our first customers.
• Implementing Customer Feedback Mechanisms : Establishing channels for customer feedback to continuously improve our inventory selection, customer service, and overall buying experience based on direct input from our clients.
• Achieving $15,000/Month in Revenue : Reaching this critical financial milestone to demonstrate market acceptance, operational efficiency, and the potential for scalability and long-term profitability.
• Continuous Monitoring and Adjusting of Business Strategy : Regularly reviewing financial performance, market trends, and customer feedback to make informed decisions on inventory, pricing, marketing strategies, and operational adjustments to ensure sustained growth and success.

PreLoved Motors management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Ariana Bell, CEO

Ariana Bell, CEO, brings to PreLoved Motors a track record of undeniable success in the automotive industry. With her extensive experience in running a used car dealership, Ariana has shown an exceptional ability to navigate the complexities of the used car market, drive sales, and maintain high customer satisfaction. Her leadership skills, combined with a deep understanding of market trends and consumer behavior, make her uniquely qualified to steer PreLoved Motors towards lasting success. Ariana’s vision for the company is not just about selling cars; it’s about creating a trusted brand in the pre-owned vehicle sector, ensuring that every customer feels valued and confident in their purchase.

To achieve our growth objectives, PreLoved Motors requires significant capital investment. This funding will be allocated towards expanding our vehicle inventory, enhancing our marketing efforts, and upgrading our facilities to improve the customer experience. Our financial plan is designed to ensure we have the resources needed to scale our operations effectively, drive sales growth, and maintain our competitive edge in the market.

Financial Statements

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