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FREE 8+ Company Profile Assignment Samples [ Construction, Project, Business ]

According to the book “ Knowledge Management Strategies and Applications ”, there are many organizations that start with their vision statement as a beginning point to facilitate organizational performance as core values occupy a supporting role in a company’s vision. If you are working as a project manager or team leader, you must consider effectively assigning relevant tasks, roles, and responsibilities to each of the members of your team or office department. In this article, here are some guides on creating a company profile assignment and downloadable company or business assignment samples to assist you. Keep on reading!

Company Profile Assignment

Free 8+ company profile assignment samples, 1. company profile accounting assignment, 2. company profile project assignment, 3. company profile consultant experience assignment, 4. company profile description assignment, 5. company profile market analysis assignment, 6. company work profile assignment, 7. company profile analytical assignment, 8. company profile recycling plan assignment, 9. company business profile assignment, what is a company profile assignment, how to create a company profile assignment, 1. structure a simple format, 2. explain the concept or plan, 3. gather information for the content, 4. evaluate goals and strategies, what are the important elements in a company profile, what is a business assignment, how to assess a company, what is the use of assignment for business.

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A company profile assignment is a clear and well-detailed document containing primary information and other details concerning different kinds of assignments to be managed and utilized in a particular company such as accounting, project, consultant experience, profile description, market analysis , recycling plan, and many more.

A clear and comprehensive company profile and business analysis of your company will be advantageous for your business in presenting the financial position to your business partners, prospective clients, potential investors, and stakeholders. In this section, we provide some useful tips that you can learn and apply in creating a company profile assignment for your business firm: 

Start your company assignment by structuring a simple format of a list consisting of information with different kinds of sections. Write solid goals, requirements, case studies, adn reports or any other data for this document. Provide a clear overview of all topics which you will later explain in the assignment. 

The next step is to thoroughly explain your concepts and plans for your company . Again, familiarize yourself with every little detail of your project or ideas. Learning and discerning various concepts will assist you in creating a positive effect on assignments. 

In this part, you will need to gather necessary information for the content of your business assignment. Use research tools, and comparison charts to match reports and articles that may significantly help in your business assignment writing. 

One of the essential steps that you need to do is performing an assessment of evaluation of diverse goals and strategies available to your company or organization. This method will help you comprehend the fundamentals of strategy-based business management.

The important elements in a company profile are mission and vision statements, business description, product and service descriptions, history, expansion and growth, advertising, industry information, and many more.

A business assignment is the act of transferring a person’s rights or property to another person or business. It may also pertain to transferring obligations or roles to another employee inside the company. 

To assess your company , you need to calculate the total value of your company’s assets and subtract any debts or liabilities. Then,  determine the financial worth of your business through a stockbroker or a business broker. You can also estimate your company’s earnings for upcoming years. And you can also consider the geographical location and other factors that affect your business. 

This method is integral in various business firms in terms of identifying the specific type of resources that are assigned to a certain department, machine, or center or operation in the process of production. Assigning resources is a beneficial way with the aim to improve production efficiency, manage costs, and boost profits. 

Creating a structured and well-detailed company profile assignment for your business is very beneficial in terms of elevating the value and impact of your overall brand identity or company. Several research studies have shown that an organized worker assignment is vital in every business. There are people who designed various frameworks for integrating human factors into planning models while others presented this matter in project scheduling and innovative optimization approaches. 

If you’re currently looking for some inspiration in developing an information sheet and company profile assignment, w e provide you with some downloadable and printable assignments on company profile templates here in different types of formats. Click the templates in this article and start downloading now!

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How to Write a Company Profile (w/ Templates & Examples)

Last Updated – May 2, 2023 @ 6:39 am

Whether you own an international brand or a startup , writing a company profile is something you should prioritize.

While you may think company profiles are boring and will only want to make readers hit the snooze button, it is vital if you want to be competitive in your industry. 

If you haven’t written this document before, you may feel overwhelmed and intimidated.

After all, your company profile should not only list your company’s details but also what makes it stand out. To help you make the best company profile, we’ve compiled this thorough guide. 

What is a Company Profile?

The simplest way to describe your company profile is to think of it like your business’ resume . This professional document introduces your brand and informs people, especially investors and buyers, about your services, products, and current status.

Company profiles should be included on your social media pages and website to inform people about your story, mission, and values. 

Now that you know what a company profile is, you’re probably wondering how long this document should be. There are no hard rules when it comes to the length of your company profile.

There are companies with profiles that are one page long, while the profiles of huge corporations can run up to 10 pages or more. How long your company profile depends on factors such as:

• Company age
• Company size

Related: 150+ Profitable Business Ideas in the Philippines

What is a Company Description?

The company description is a part of your business plan . It includes key facts like your business name , location, and structure, among many others.

The company description is geared towards potential partners and lenders so they can have a clear picture of the direction your company is taking.

Components of a Company Profile

The components you need to include in your company profile depend on what details you think are most important about your business.

However, there are foundational parts that need to be present in this document, such as:

Company name

This part clearly states the name of your business, exactly as it is written in your business registration.

Make sure to include the name of the owner because potential investors and lenders want to know who the person behind the business is.

Do not forget to include your company’s contact details like your email, phone number, and fax.  

Business structure

This section of your company profile will answer what entity your business is. Is it a sole proprietorship, corporation , LLC, or partnership? 

Target customer

Another integral part of your company profile is the description of who your target customers are.

Who are you selling your services and products to? You have to be sure who your company appeals to.

Depending on who your audience is, list down the demographics of your audience, including details like:

Products or Services

In this section, you need to convey the details of your services and products, and how it helps the lives of your customers.

Keep this section straightforward. If investors and lenders want to know the nitty-gritty details of your offers, provide another link with more in-depth content, or ask them to contact you.

If you have a physical store or an office, list where it is located. If you have multiple branches, also list down the locations.

Management team

You’ve already listed the owner/s of the business, but that’s not enough.

You must also work on this section if you have a highly involved team. List their names as well as their roles in the company. 

One of your selling points as a brand is your unique history. Even small startups need to include this section in their company profile.

While it’s not recommended to make this section long, make sure to inject interesting details to add some personality to it. 

Mission statement

Not all companies have a mission statement. If you still have not worked on this, think of it as the purpose of your business.

This should be based on the problems you promise on solving through your products or services. 

While your readers want to focus on the concrete details of your company, it also helps to let them know what your vision is. This is extremely important especially for brands who are looking for financial backing to scale their business. 

The current state of your company will tell your readers a lot, but chances are, they also want to know which direction you plan on heading. Include a short description of the milestones you want to tick off in the coming years. 

Competitive advantage

In your profile, you need to be clear on why your company stands out among the competition.

Your competitive advantage could come from any aspect of your business such as innovative products to exceptional customer service.

For example, maybe you’re using cutting-edge technology or a specialized approach that sets you apart from others in your industry.

Highlighting your competitive advantage will give potential customers a reason to choose your company over others.

By showcasing your competitive advantage, you not only differentiate your business but also provide potential customers with a clear understanding of why they should choose your company over others in the market.

Awards and recognitions

Your company profile should also include your company’s awards and recognitions. List any accolades, certifications, or achievements that your company has earned. This will help to establish your credibility and expertise in your industry.

For instance, if your company has won industry-specific awards such as best new product, innovation award, or company of the year, be sure to include this information in your profile.

If your company has received any recognition from the media, such as being featured in a reputable publication or news outlet, you should also mention this in your profile.

This will help to increase your brand visibility and establish your company as a reputable and trustworthy organization.

Overall, incorporating your company’s awards and recognitions into your profile will help to build trust.

Corporate social responsibility

Your corporate social responsibility refers to your company’s efforts to make a positive impact on society and the environment.

Including information about your company’s social responsibility initiatives in your profile shows readers that your company is actively engaged in making a difference in the world.

Are you involved in any charitable causes such as donations to non-profit organizations or volunteering events?  Make sure to include this information in your profile.

Additionally, highlighting your efforts to reduce your environmental impacts, such as through sustainable practices or eco-friendly products, will also help to establish your company as a socially responsible organization.

Contact information

Your contact information is crucial in your company profile section as it provides readers with a way to get in touch with your business. List your addresses, phone numbers, email, and website.

Your contact information must always be up-to-date and accurate at all times because this will help to avoid any confusion or frustration for individuals who are trying to contact you.

Importance of Writing a Company Profile

Your company profile says a lot about your company. It is a powerful tool that will allow you to stand out in today’s competitive business landscape.

We’ve gathered more reasons why you should work on this document. 

It’s an awesome marketing tool

First impressions are key when it comes to your business. However, that is not all. Aside from making a good first impression, you also have to ensure that it lasts.

Company profiles are designed to reach as many people as possible and leave a lasting impression. 

Company profiles should be viewed as a marketing tool because it’s visible on all important platforms such as physical prints, websites, and social networks.

It’s also a convenient way for clients and investors to know all information about your company in one place.

It will prove your uniqueness

Company profiles allow you to share information and assure potential customers that you can meet their needs. If you don’t work on this document, people would find it challenging to know more about what value you can give to them.

When your company profile is both informative and engaging, it can propel your brand to greater heights.

It builds credibility

Your business surely has tough competition, and you must ensure that it stands out. An effective way to promote your company is to create a profile that shares your powerful story to customers and other stakeholders.

When you have a good company profile, you will gain the confidence of people and they will find your company credible. Therefore, they would want to see what you have to offer. 

If you want to take the extra mile to build your credibility, include testimonials from customers and employees. You can also list your rewards. 

It lets people know what you offer

You should see your company profile as a chance to tell people what your brand is about, and what services and products you offer.

This way, it can act as a window to future customers, business partners, and employees. When you spend time making this document, you will enjoy a higher chance of standing out from your competition. 

It helps you recruit top-tier talent

Every business wants the best people on their team. But with so many companies today fighting for the attention of talented professionals, it can be a challenge to win them.

Your company profile has the power to convince professionals to work for you because they already know what to expect.

How to Write a Company Profile

Here are the steps you need to take to write a good company profile.

1. Write your elevator pitch

Think of your first paragraph as the written equivalent of elevator pitches. It should be brief, concise, and interesting. This short section is meant to grab the attention of your readers.

The idea is to let your audience finish reading it in just a few seconds, and get the overall picture of what your business is all about.

2. Do not include irrelevant information

Before writing your company profile, take time to sift through all information about your company. This way, you know which ones are the most important and relevant.

All these should be read early by your audience. Also, make sure that all information is up to date. 

Your company description should only include vital information about your business. Do not insert unrelated information and details in the first part. Simply leave those out for other sections. 

Keep in mind where you want to publish the company profile and tailor it to whoever is reading it. For example, if it’s meant to be on your website, it is most likely to be read by potential customers.

You don’t want to make your profile sound too stuffy by filling it with numbers because chances are, your customers don’t want to know about that. 

3. Look at your competitors

Check the businesses in your industry and take note of the tone of their company profile. If there’s a leading business that you look up to, check their company profile.

How did they make it stand out? This step is not to encourage you to copy what makes them unique. Instead, it’s so you can incorporate some of the elements into your profile. 

4. Follow a clean format

Whether you want your company profile to be extremely formal or creative, make sure to follow a clear structure. Do not try to manipulate how to present facts for the sake of visual appeal. 

There are many formats you can try when writing your profile. For example, you can go with a standard style with different sections.

You can also do a timeline style, or a more graphic approach. Whatever format you choose, stick to it throughout. 

Remember that your job is not simply to relay all the facts and figures of your company as is. You must also make sure that your reader can see your company’s journey.  

5. Double-check information

When you’re writing your company profile, it’s easy to get carried away. Before you know it, you’ve already included a lot of irrelevant information and your profile is already unnecessarily long.

After finishing the first draft of your company profile, do not go straight to proofreading it. Instead, take a break to get a clear mind. Then, re-examine its contents and omit irrelevant information. 

6. Proofread

Before publishing your company profile, proofread it first. This way, you’ll get rid of all grammatical errors, typos, and flow problems that will affect its readability.

You can try reading your company profile aloud to ensure that all parts are compelling. 

Tips for Writing an Effective Company Profile

Creating a good company profile is easy once you keep these tips in mind.

Do not be too technical

It’s fine to sprinkle in some jargon on your company profile to illustrate a point, but when you overload your profile with terms that are too technical, it will be ineffective because people who do not have technical knowledge will not understand it.

Get creative

Millions of people consider themselves as visual learners. You can use this to your advantage by getting creative with your business profile.

Try adding engaging designs and graphics to create a powerful impression. 

Showcase beyond your services and products

Instead of putting all the focus on your products or services, go beyond that information.

You can do this by highlighting the values and benefits people can gain and experience if they do business with you. 

Include links

After reading your company profile, people want to know where they can find you and how to reach you.

Instead of limiting yourself by just putting your contact numbers, also include links to your social media pages and website.

Company Profile Template

This template inspired by Indeed can be used for your company profile. 

[Company name] [Company website] Contact: [Contact name] [Contact phone number] [Contact email address] [Facebook link,] [Instagram link,] [Twitter link] Mission statement: [Mission statement] About us: [information that describes the founding, history, and other facts about the company] Our team: [Description of top-level employees and employee demographics] Our products/services: [Description of products and services, with benefits] Financial information: [Description of the company’s financial goals and performance] Awards and recognition: [List of awards and certifications] Testimonials: [Quote from customer or employee] — [Name], [Title] [Quote from customer or employee] — [Name], [Title]

Best Company Profile & Description Samples

To further inspire you to write the best company profile, we’ve gathered our favorite examples.

Taking a page out of the books of these brands will enable you to stand out. 

• In-depth, yet not overwhelming
• Accessible links
• Versatile tone that appeals to customers and potential investors
• Inspires emotion

Security Bank  

• Credible tone
• Contains bulleted points that make reading easier
• Some pages are graphic and colorful
• Contains an interview with the owner to make it more personal
• Great use of storytelling to illustrate points
• Very consistent with their brand image
• Contains great images 
• Concise sentences
• Easy to read layout
• Introduction paragraph is straight to the point
• Eye-catching design
• Great use of images to illustrate values, and locations
• Easy access to numbers and important information 
• Illustrates credibility by showing awards
• Not text-heavy

Company Profile FAQs

Still got questions about company profiles? We’ll answer them below.

How long should a company profile be?

The length of your company profile can vary depending on your industry and audience. However, a good rule of thumb is to keep it concise and to the point.

Aim for two to ten pages, and focus on highlighting the most important aspects of your business.

Remember, potential customers and investors are likely to skim your profile, so it’s important to make a strong impression quickly.

What is the appropriate tone and style for a company profile?

The appropriate tone and style for a company profile should be professional yet engaging.

You want to showcase your company’s strengths and accomplishments in a way that’s easy to understand and captures the attention of the readers, especially potential investors.

Avoid using overly technical language or jargon that may be difficult for some readers to understand. Instead, use clear and concise language that highlights the unique aspects of your business.

Can I use visuals in a company profile?

Yes, you can use visuals in a company profile. In fact, incorporating visual elements such as images, charts, or graphs can make your profile more engaging and help to illustrate key points about your business.

When using visuals, be sure to choose high-quality images or graphics that are relevant to your business and add value to your profile.

You should also ensure that any visual elements you use are consistent with your overall branding and style.

How often should a company profile be updated?

A company profile should be updated as needed to reflect any major changes or updates to your business.

This could include changes to your products or services, new awards or recognitions, or updates to your contact information.

It’s a good idea to review and update your company profile at least once a year to ensure that the information is accurate and up-to-date.

Additionally, if you notice that your profile is not generating the desired results, it may be time to revisit and update it to better align with your business goals and audience.

What common mistakes should I avoid when writing a company profile?

When writing a company profile, there are several common mistakes you should avoid. These include:

• Using overly technical language or jargon that may be difficult for readers to understand.
• Focusing too much on your company’s history or background instead of highlighting your strengths and accomplishments.
• Making claims or statements that you can’t back up with evidence or data.
• · Neglecting to include important information about your company’s products or services, awards, recognitions, or social responsibility initiatives.
• Using a tone or style that’s too informal or not professional enough for your industry.

Where can I find examples of well-written company profiles? 

You can find examples of well-written company profiles through various sources, including:

• Company websites: Many companies feature their profiles on their websites, so browsing their “About Us” or “Our Story” sections can provide helpful examples.
• Business publications: Magazines and online publications that cover business news often feature profiles of successful companies, providing you with examples to study.
• Professional organizations: Professional organizations in your industry usually have examples of company profiles from other members. This will allow you to see how your peers are presenting their businesses.
• Online templates: There are many online resources that provide templates for creating company profiles, and browsing these can give you a sense of the structure and content that should be included in your own profile.

It’s important to remember that while these examples can be helpful, your company profile should ultimately be unique to your business and tailored to your specific audience and goals.

Don’t be afraid to get creative and showcase what sets your company apart from the rest.

About MJ de Castro

MJ de Castro is the lead personal finance columnist at Grit PH.

MJ started her career as a writer for her local government’s City Information Office. Later on, she became a news anchor on PTV Davao del Norte.

Wanting to break free from the shackles of her 9-to-5 career to live by the beach, she pursued remote work. Over the years, she has developed a wide specialization on health, financial literacy, entrepreneurship, branding, and travel.

Now, she juggles writing professionally, her business centering on women’s menstrual health, and surfing.

Education: Ateneo de Davao University (AB Mass Communication) Focus: Personal Finance, Personal Development, Entrepreneurship, & Marketing

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How To Write A Company Profile [10 Steps]

Writing a company profile may not be as easy as you think. If you are one of those who is looking for how to write a company profile, then this is the guide for you which exactly covers the steps to write a company profile.

Whether you’re at the helm of a burgeoning startup or steering a multinational corporation, crafting a compelling company profile is non-negotiable. However, what might pique your interest could very well induce yawns in your reader, potentially causing you to squander opportunities for effective brand promotion.

To ensure that your company profile not only contains accurate information but also resonates with your audience, it’s imperative to revolutionize the conventional business profile approach .

Take a moment to ponder what your audience genuinely wants to know about your company. To guide you through this process, we’ve outlined the key steps necessary to fashion a captivating company profile and underscored the pivotal importance of getting it right.

What is a Company Profile?

A company profile, whether in print or digital format or as a dedicated section on your website, serves as a comprehensive introduction of your brand, team, and products to the wider audience.

This document encapsulates your identity and operations, presenting a valuable opportunity to strengthen connections with existing clients, win over new ones, and attract potential investors to your company or brand. Additionally, it has the potential to appeal to working professionals, encouraging them to consider joining your team.

While the length of company profiles can vary, it is advisable to keep them concise and impactful. Research from the Technical University of Denmark suggests that our collective attention span is diminishing due to the overwhelming volume of information bombarding us daily.

As such, crafting a profile that efficiently communicates your key information becomes increasingly crucial in capturing and maintaining audience engagement.

Why Do You Need a Company Profile?

Reflect on the early days of launching your business – undoubtedly an exhilarating experience, right? Channeling that same sense of excitement is precisely what you aim to instill in your readers.

Convey the message that you are not only passionate about your endeavors but also offer something distinctive. Demonstrate your commitment to continuous improvement through strategic steps while remaining steadfast in upholding your brand’s values and mission.

This distinctive aspect of your company forms the cornerstone of relatability, fostering a connection with your readers.

This connection, whether with potential customers, employees, or investors, is paramount in building trust. As someone keen on advancing your brand, which is evident by your presence here, cultivating this trust is essential for sustained growth.

What To Include In a Company Profile?

Crafting a compelling company profile requires meticulous attention to key sections. Ensure you address the following aspects in your narrative:

1.   Your Story: Share the origins of your organization, delving into the how, why, and when it all began. Illuminate the driving forces behind your pursuits.

2.   Your Mission: Clearly articulate your overarching goals and the vision you hold for the world. Outline how your contributions will shape the realization of this vision.

3.   Product or Service Information: Concisely describe your offerings and highlight what sets them apart, emphasizing their unique value.

4.   Awards and Recognition: Showcase any accolades or honors you’ve received. This not only establishes your expertise but also builds trust among investors and clients.

5.   Workforce Insights: Provide a glimpse into your workforce demographics, offering valuable insights. Introduce key executives at the helm, adding a human touch to your organizational structure.

By meticulously addressing these sections, your company profile will not only inform but also captivate, leaving a lasting impression on stakeholders and fostering trust in your brand.

How To Write A Company Profile?

As we’ve observed, a potent company profile plays a pivotal role in fostering business growth. Now, let’s delve into the intricacies of crafting your own profile with a more detailed discussion.

How to write a company profile in 10 steps:

Step 1: identify the profile’s purpose, step 2: decide on a style, step 3: tell a story, step 4: keep a consistent format throughout, step 5: outline your mission statement, step 6: write the company history in chronological order, step 7: include testimonials, step 8: include your contact information, step 9: add a call-to-action, step 10: proofread, proofread, proofread.

Businesses employ company profiles in various contexts, such as company websites, trade portfolios, and investment plans. Therefore, before you start drafting, it’s crucial to pinpoint the specific purpose of the profile. Don’t fret – adjustments can be made later if necessary!

Let’s consider a scenario where your profile is destined for your business website. Begin by compiling a list of information that your readers would find compelling about your business, and then create a structured content outline.

It’s equally important to ensure that the tone of your content aligns with your target audience. For instance, avoid sounding overly formal by bombarding your audience with a timeline of dry facts, because, frankly speaking, nobody will be interested (except perhaps yourself)!

Now that you’ve determined the appropriate tone for your profile, it’s time to decide how to present this information. Would you prefer a conventional style with distinct sections, or perhaps a chronological timeline format? Alternatively, some companies opt for a more visually engaging approach, similar to what Philips has done.

However, don’t shy away from embracing uniqueness and deviating from the norm, as long as it aligns with your brand and industry. For instance, if you operate an accounting firm, sticking to a traditional format that includes recent awards and achievements would likely be the most suitable choice.

When aiming to capture people’s attention for your business, crafting a compelling story is far more effective than presenting a dry company description. Simply listing dates and figures won’t cut it; you must ensure that your reader is engaged as you guide them through your company’s narrative.

Whether your journey began with a humble lemonade stand or within a family business, the key lies in how you articulate your story. After all, not every narrative is inherently as thrilling as the next.

For inspiration, look no further than Zappos, a brand that has truly mastered the art of storytelling. Their approach can offer valuable insights as you navigate the task of presenting your business narrative in a captivating and impactful manner.

For the imaginative minds out there who like to let their creativity flow into their business profile, pay close attention to the following advice!

Consistency is key. Ensure that your format maintains a uniformity—use the same font and size for both the body of your text and your headers. Avoid overwhelming your profile with irrelevant visuals and flashy colors; instead, stick to those that align with the overall branding of your business.

For instance, here at FutureDecider, we adhere to specific fonts and colors (black and orange) consistently across all our materials, including our social media channels.

If you don’t have a dedicated design team at your disposal, leverage effective tools like HubSpot’s color palette generator, Adobe’s Color Wheel, or Canva’s Color Palette Generator to maintain a cohesive and visually appealing presentation.

If you haven’t crafted a mission statement yet, it’s time to delve into the details and create a compelling statement that encapsulates your business’s values, ethos, and niche. This statement should vividly communicate what you offer and outline your growth plans, essentially making a case for why customers should choose you over a competitor.

Take Disney’s mission statement, for instance, which instills the belief that they are committed to providing the most creative entertainment experience globally:

“The mission of The Walt Disney Company is to entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”

Crafting a mission statement of similar resonance will not only define your business’s purpose but also serve as a compelling reason for customers to choose your offerings over others in the market.

Transitioning between the past and present haphazardly can bewilder your reader. To avoid this, present your company’s history in chronological order, whether through a timeline or paragraphs—choose the format that suits you. The key is to ensure a seamless flow that makes sense to the reader.

While recounting your history, resist the urge to delve too deeply into minutiae. Focus on highlighting key achievements that illustrate your company’s journey to its current state.

For smaller businesses, delve into details about the brand’s establishment and development to provide a comprehensive yet succinct overview. This approach will offer your readers a clear and coherent narrative of your company’s evolution.

A well-crafted testimonial holds the power to enhance your brand’s value by offering potential clients insights from satisfied customers. For B2B companies, testimonials from major clients carry significant weight.

On the flip side, for B2C organizations, concise quotes that align with your values are most effective. The goal is to present readers with authentic feedback that resonates without coming across as overly promotional. Striking this balance ensures that testimonials become a valuable asset in building trust and credibility with your audience.

With the crucial components in place, it’s time to incorporate essential details! If your company profile is intended for offline use, ensure that you prominently display your address, telephone number, email, and, if applicable, fax number at the top of the document.

Conversely, for profiles destined for websites or other online platforms, a streamlined approach works best. You can seamlessly integrate hyperlinked contact information at the bottom of the page, providing easy access for your audience.

This strategic placement ensures that readers can effortlessly connect with your business, whether in a physical or digital context.

To give your company profile that polished final touch, don’t forget to conclude with a compelling call-to-action. Consider phrases like “To learn more, visit our website” or “For further information, contact us.”

In essence, leave the reader with food for thought and a clear pathway to explore the answers to their questions. This ensures that your audience is not only informed but also guided toward the next steps in engaging with your business.

Finally, it’s crucial to meticulously proofread your corporate profile to eliminate any errors. After all, it stands as one of the most pivotal written representations of your business!

Frequently, it’s easy to overlook minor mistakes, especially after spending extended periods staring at the same text. That’s why enlisting an extra set of eyes to review it is a wise move.

And let’s not overlook the importance of regular updates to your company profile!

Many entrepreneurs compose their profile once and then neglect it as time goes on. To avoid falling into the same trap, set a yearly calendar reminder. Dedicate some time to refresh and align your profile with the ongoing growth and evolution of your business. This ensures that your company profile remains a current and accurate reflection of your enterprise.

Company Profile Template Example

To ensure that your profile is comprehensive and doesn’t miss any crucial information, refer to our template below. It serves as a guide, reminding you of the essential elements that should be included from start to finish.

[Company name]

[Company website]

Contact information: [Share your company address, phone number, email address and social channels]

Mission: [Describe the purpose of the company and the goals of its operations]

About: [Describe the founding of the company, and share key milestones and information]

Team: [Introduce your executives, and share information about your workforce]

Products and/or services: [List and describe your products and services]

Financial information: [Describe the company’s financial performance and objectives]

Awards and distinctions: [List your awards, certifications and notable mentions]

Testimonials: [Direct quotes from customers or employees, including their name and title]

Company Profile Examples

Here are some of the examples of how to write a company profile:

1. Starbucks

Here’s an excellent illustration of an effective company profile, exemplified by Starbucks. They kick off with a concise narrative inspired by their company background, shedding light on where the brand originated and how it has evolved over the years.

The inclusion of their steadfast mission statement ensures that Starbucks’s ethos resonates with both employees and customers.

What sets this coffee brand apart is its robust brand identity and a compelling overarching goal, eloquently portrayed in their company profile.

“Our mission: to inspire and nurture the human spirit” encapsulates their commitment, reflected not only in their branding but also in their philanthropic initiatives. Starbucks transcends the typical coffee shop experience, positioning itself as a space that brings people of diverse ages, nationalities, and backgrounds together.

Nike adeptly showcases its commitment to inclusivity in its company profile. Right from the moment you land on their page, which stands out as one of the most creatively designed examples we’ve come across, it’s evident that Nike transcends the conventional image of a sports clothing company. They aim to make customers feel like they are part of a community when they don Nike products.

Furthermore, they promptly emphasize their role as an inclusive employer with a diverse team, showcasing their dedication to giving back to the community through charitable initiatives.

Working for Nike isn’t just a job; it’s like joining a large family with a compelling mission — something that undoubtedly captivates and motivates every employee.

Similar to Starbucks, Zappos initiates their company profile by recounting the narrative of their inception and the transformative journey over the years. Their story stands as a source of inspiration for anyone harboring the dream of constructing something unique.

Within dedicated sections, Zappos meticulously defines their brand identity, articulates their motto, and underscores the paramount role of company culture in all their endeavors. This demonstration goes beyond the conventional identity of an eCommerce store.

Zappos emerges as an online community, inviting everyone to be an integral part of it. They effectively illustrate that their essence transcends transactional interactions, positioning themselves as a vibrant online community that welcomes and includes all.

Final Thoughts

By incorporating these insights and drawing inspiration from the provided company profile samples, you can ensure that your profile aligns seamlessly with your branding strategy. This alignment is crucial for effectively conveying the ethos of your business, ultimately attracting new customers and potential employees.

To distill the key points:

• Treat your company profile as a captivating overview, encompassing your history, vision, achievements, and unique value proposition.
• Always keep in mind your target audience and preemptively address the questions they may have before you commence writing.
• Depending on your chosen layout, use headings or separate pages to organize your content into easily digestible sections of information.
• Never overlook the importance of proofreading, or consider having a professional writer review your document before making it publicly available.
• Enhance connectivity by including links to your Facebook, LinkedIn, and other social media accounts in the “Contact us” section of your profile, encouraging consumers and job seekers to connect and stay engaged with your brand.

If you have additional tips for crafting an engaging and impactful company profile, feel free to share them with us in the comments section below. Your insights can contribute to the ongoing conversation on effective profile creation.

Frequently Asked Questions (FAQs)

When endeavoring to craft an exceptional profile, understanding not only what to include but also what to steer clear of is crucial. To guide you effectively, we’ve addressed some common questions that individuals often encounter when in the process of creating their company profiles.

What are some common mistakes I should avoid when writing a company profile?

A significant error in any form of writing is neglecting to consider your audience. Identify who your audience is and understand what information would be most relevant to them. Take inspiration from frequently asked questions (FAQs) from customers if available.

Tailor your writing to the specific needs of your audience. For prospective investors or employees, place emphasis on your mission, awards, and financial performance. Maintain a writing style that is concise, error-free, and easily comprehensible to ensure effective communication.

How technical should I get in my company profile?

In general, it’s advisable to steer clear of industry jargon in your profile. While you might believe that utilizing complex terminology enhances your professional image, it can, in reality, lead to a loss of interest from your audience. To maintain the effectiveness of your profile, ensure that your writing is accessible to all.

Can I include images in my company profile?

As one would anticipate, presentation holds significant importance! Incorporating visual elements such as images, charts, and graphs can enhance the memorability, engagement, and overall readability of your company profile content. Therefore, whenever possible, convey key points using visual representations.

How can I create a company profile PDF?

Several methods can be employed to achieve this. One option is to explore templates available on platforms like Canva by searching for “company profile.” These templates are customizable, allowing you to fill in the details and subsequently download the finalized document in PDF format.

Alternatively, you can opt to download a template from websites such as Freepik. After obtaining the template, use a compatible software like Adobe Illustrator or Microsoft PowerPoint to make necessary edits. Once editing is complete, export the document as a PDF for final use.

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A Comprehensive Guide to Writing an Impressive Company Profile

• backlinkworks
• Writing Articles & Reviews
• September 20, 2023

A Comprehensive Guide to writing an Impressive Company Profile

Introduction.

Creating a compelling company profile is crucial for establishing a strong online presence and marketing your business effectively. A well-written company profile not only showcases your brand’s unique selling proposition but also helps potential customers and investors understand your organization’s values, products, and accomplishments. This guide will walk you through the essential steps of crafting an impressive company profile that captures attention and generates positive outcomes for your business.

1. Understand Your Target Audience

Before you start writing your company profile, IT is vital to have a clear understanding of your target audience. Who are you trying to reach? What are their needs and preferences? By knowing your audience, you can tailor your profile to resonate with their interests and effectively communicate what sets your company apart from competitors.

2. Showcase Your Unique Selling Proposition (USP)

Your company profile should highlight your unique selling proposition, the factor that differentiates your business from others in the market. This could be your innovative product, exceptional customer service, or a specialized skill set. Clearly communicate the value your company brings to customers and why they should choose you over competitors.

3. Tell Your Brand Story

A compelling brand story can evoke emotions, engage potential customers, and build a memorable brand image. Share the story of how your company came into existence, the challenges you faced, and the milestones you achieved. Incorporate the company’s mission, vision, and values to create a personal connection with your audience.

4. Provide Detailed Information about Your Products or Services

In this section, provide comprehensive details about the products or services your company offers. Explain the benefits they bring, how they solve customer problems, and showcase any unique features. Use language that is simple, concise, and easy to understand, avoiding technical jargon that may confuse potential customers.

5. Highlight Key Achievements

Include a section that highlights your company’s key achievements. This could include notable projects, awards, or recognition received. Mention any major milestones you have reached and the positive impact your products or services have made in the industry. This helps build credibility and trust among potential customers and investors.

6. Incorporate Testimonials and Case Studies

Integrating testimonials and case studies into your company profile adds social proof to your claims. Include quotes, reviews, or feedback from satisfied customers to demonstrate the value and quality of your products or services. Case studies that showcase successful collaborations or problem-solving abilities can further strengthen your profile’s credibility.

7. Use Clear and Engaging Language

Avoid verbose or complicated language when writing your company profile. Instead, aim for clarity and simplicity to ensure that your audience can easily grasp your message. Use engaging language that captivates readers and keeps them interested throughout the entire profile.

A well-crafted company profile is an indispensable marketing tool that can significantly impact your business’s success. By following these seven steps, you can create an impressive company profile that effectively conveys your brand message, showcases your unique selling proposition, and establishes credibility among your target audience. Continuously update and refine your profile to adapt to changing market dynamics and attract new customers.

Q1: How long should a company profile be?

A1: The length of your company profile depends on various factors, including your industry and target audience. Ideally, IT should be concise and engaging, ranging from 500 to 1000 words.

Q2: Can I include images in my company profile?

A2: Yes, including relevant images can enhance your company profile. Visual elements can help to captivate readers’ attention and convey information more effectively.

Q3: Should I mention my company’s financial information in the profile?

A3: Unless IT is relevant to your target audience, IT is generally not necessary to include detailed financial information in your company profile. Focus on highlighting your unique selling proposition, achievements, and product offerings instead.

Q4: How often should I update my company profile?

A4: IT is recommended to review and update your company profile at least once a year or whenever there are significant changes in your business, such as new products, awards, or brand positioning.

Q5: Can I use my company profile for both online and offline purposes?

A5: Absolutely! Your company profile can be used across various marketing channels, including websites, social media profiles, brochures, and presentations.

Q6: Should I hire a professional writer to create my company profile?

A6: Hiring a professional writer can be beneficial, especially if you are not confident in your writing skills or want to ensure a polished and persuasive profile. However, with careful research and following this guide, you can create an impressive company profile yourself.

Follow this comprehensive guide to create an impressive company profile that captivates your target audience, showcases your unique selling proposition, and drives business growth. Invest time in crafting a profile that reflects your brand’s story, values, and achievements, keeping IT updated to align with your evolving business goals. A well-written company profile serves as a powerful marketing tool that can help you stand out in a competitive market.

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The 8 Best Company Profile Examples That Stand Out in 2023 (+ Template)

Jackie Jacobson | July 17, 2023 | Branding | 10 min read

Quick Links

• 1.   What Is It?
• 2.   Details to Include
• 3.   How to Write One
• 4.   FAQs
• 5.   Company Profile Examples

What Is a Company Profile?

A company profile is your brand's professional introduction to your audience. It's meant to inform visitors and prospects on your products, services, and current positioning in the market. A well crafted company profile is a way to make yourself stand out from the competition and offer how you're unique.

Very few things in the world of business copywriting ignite such mixed feelings as the company profile.

In general, business owners love a company profile. They want to delve into every little detail of how their firm grew into the commercial powerhouse it is today – faithfully recounting every step from the childhood lemonade stand to the board meeting 15 minutes ago.

On the other hand, the average company profile is a snooze-fest for most customers and clients.

The reason is simple: Most of the time, the company profile is “me, me, me.”

It doesn’t address what matters to your most important audience: your prospects.

What to Include in Your Company Profile

The trickiest aspect of writing a profile is knowing what to say. What is it that visitors are actually looking for? What are they hoping to learn?

It's important to include info that falls under these three main umbrellas in order to make sure you're sharing enough valuable information:

Business Details

These are the basic facts of your company, like contact info and a brief overview of the business:

• Company name
• Location addresses
• Phone numbers

Company Details

This is where you can get a bit more detailed in who your company is and what it stands for:

• Mission statement and vision
• Established date
• Description of what you do (products and/or services)
• Brief overview of history, growth, and development
• Client portfolio

Industry Recognition

If you're looking to prove your worth, then don't be afraid to flash your feathers a bit. Share anything noteworthy that your company has accomplished or received:

• Certifications
• Media/news recognition
• Testimonials
• Partnerships

How to Write a Company Profile

If you write a company profile with your value add in mind, you can turn the structure of the old-fashioned company profile on its head.

This will help hook readers with the facts most relevant to them – so they’ll feel more inclined to get all the way to the end.

Here’s how you can do it.

Start With What You Do for Others.

Here’s the crux: A company profile is just like other kinds of business writing. If you want it to get attention, lead with what’s in it for others when they do business with you.

Think back to your company’s one sentence branding statement. In other words, how do you finish the sentence: “We help [X] to [Y] ...?”

You rarely go wrong by making this the very first sentence of your company profile.

It cuts through the clutter and hooks those who might be your next ideal customer, partner, or employee – and, after all, that’s who you’re really writing to. Isn’t it?

Add Your Value Statement.

Now that the reader is acquainted with what you do, it’s time to delve into how you do it. When cost and features don’t quite differentiate one vendor from another, decision-makers look for values that resonate with them.

Here, you can include things like your vision for corporate responsibility or some community organizations you’ve worked with.

Just remember that this shouldn’t be an exhaustive list, just enough to pique curiosity and show you are thinking about the subject.

Put in Your Contact Information.

Contact information is essential for any company profile. Virtually all profiles either start online or end up there at some point in the future.

Contact details not only help people take action on your profile, but also contribute to your visibility in local SEO .

Naturally, this should include phone, URL, and email.

Fax looks increasingly stodgy, so leave it out unless it’s a recognized standard in your industry.

List Out Some of Your Top Clients.

No matter whether you’re in B2B or B2C, everyone wants to know that people “just like them” have had success with your product or service.

B2B enterprises have an advantage here, since they can easily choose the largest, wealthiest, or most prestigious company they’ve worked with. In B2C, exactly who your “top clients” are requires a little interpretation.

Really contemplate the profile, where it will be seen, and who its audience is. You can try thinking in the aggregate, as in:

• How many people have all your offerings helped?
• What is the big factor customers have in common?
• What feeling or role is the offering associated with?
• What percentage of customers say they are happy?
• What percentage of customers are repeat customers?

All these methods can give you a sense of scope even if you don’t have a big name endorsement.

Hit Them With Your Testimonials.

The right testimonial can add a sense of personality and even urgency to your company profile, letting it do double duty as a lead magnet that might drive people to interact with your brand.

In B2B, your best testimonials are probably associated with your biggest clients.

Remember to try to select a quote from either the most authoritative person (CEOs), the most well-known (author or other thought leader), or the one who most closely matches your ideal buyer.

In B2C, a customer’s formal title probably isn’t as important as what they have to say. Look for short, pithy quotes that align with your brand values and underscore your top benefits.

All in all, a company profile shouldn’t have more than three short testimonials. More than this and some venues might refuse to publish your profile as written, seeing it as too promotional.

Don’t Forget a Call to Action.

It’s a weird quirk of human nature any experienced marketer has seen time and time again: People usually won’t take the next step, even if they know exactly what it is, unless you ask them.

A CTA within a company profile should be evergreen and not refer to any specific offer.

Even something as simple as “Visit our website” or “Contact us for more details” can suffice here. Here's an example of a simple button CTA that you could use:

FAQs About Writing a Company Profile

Should a profile include the company’s story, like who founded it and when.

If your company has been around the block, you might take the time to say a little bit about its founding principles – especially if it’s at least a century old.

You can usually fit this neatly into the section or paragraph where you talk about values. Recent founding can be worth mentioning if your company is disruptive, had a successful IPO, or obtained investor funding.

Should a Profile Have Information About Recent Product Launches or Other Fresh News?

In general, a profile should be designed to age gracefully so inaccurate or outdated information doesn’t percolate through the web and media channels.

As the previous question shows, though, there are some exceptions. A profile isn’t a press release, so newsworthy content isn’t needed – but anything that’s intended to be part of the company’s overall story could be woven in.

Should a Company Profile Use Paragraphs With Headers or Stick to Regular Text?

Take a cue from whatever platform you plan to post your profile on, but remember this: Most people aren’t inherently interested in a company’s story.

So, while headers will definitely make it easy to navigate the text, you might want to craft paragraphs short enough to not need them.

Where the Heck Will I Use a Company Profile, Anyway?

Although it’s not one of the biggest traffic draws, many people would say a company website isn’t really complete without a profile.

On your own site, of course, you’ll have more options when it comes to formatting – for example, you could present it in the form of a timeline.

In general, though, you should put together the text you want on your site, then mix and match various elements according to what you need to focus on for a given publication or platform.

The version on your Facebook might zoom in on your founding, the one you submit to Fortune or Forbes might talk more about recent funding or product launches, and so on.

Some places where you might need a profile include:

• Your own website
• Your LinkedIn Company Page
• Your Facebook community
• Industry publications
• Event and association websites

Company Profile Examples

Take a page out of the books of some successful companies. These examples have great company profiles that help them stand out from the crowd and prove their worth.

Zappos is well known for their customer service, and they highlight that in their profile. Their About Us page tells a story of service and growth, all centered around their customers.

For more insight, they've included a video highlighting their company culture and their 10 core values that guide their business.

Philips also leverages using multiple pages to tell their full story, but their main page uses incredible visual elements to tell visitors about the company's origins and beliefs.

It's not incredibly text heavy, hitting only on important facts and offering links to pages with more details.

Starbucks offers a look into the operations, from their start in 1971 to their store numbers and brand portfolio. They leverage white space to reduce any noise when communicating their products, mission, and messaging.

Their language is incredibly genuine also, providing real personality to the coffee brand.

Throughout their company profile, Venmo uses simple CTA buttons to encourage users to get to know them a little bit better. 

HubSpot does a great job of informing visitors in their company profile. With unique graphics and an easy-to-read layout, visitors can learn about the company's mission, milestones, and products.

Toward the end of the page, they highlight their growth and accomplishments in an effort to let you know that they get results.

Spotify uses lots of block sections to state their mission and share a bit about their background. Here, they share some important stats and links to encourage listeners to view more information about their brand. 

This page is easy to navigate so users can find exactly what they're looking for while getting to know the company in a way that feels comfortable.

Bloomberg has a unique approach to their company profile. While they have well written copy and branching pages for more information, similar to the other examples above, this company makes its mark by offering video for practically every page it has.

They recognize the accessibility and power that comes with utilizing visual elements to engage their visitors, and it makes for a truly engrossing experience as you learn more about not only their business, but their culture as well.

Netflix begins by sharing their value statement, connecting their audience with the mission behind their business . They also use an interactive timeline to share their history and promote engagement with website visitors.

A strength seen on the Netflix company profile is the familiar use of their video background that reminds viewers of the imagery displayed at the beginning of their movies and shows, increasing familiarity and trust with their brand. 

Get Started With an Effective Company Profile

As you can see from these examples, a strong company profile is one of the first steps toward earning the trust and attention of new leads.

Your prospects want to know more about who they're doing business with. You don't just make a deal and shake hands with a stranger you know nothing about.

Follow these tips and your company profile can serve a useful function in your branding strategy , helping communicate what makes you special while drawing new customers in.

Jackie Jacobson

Jackie is a Copywriter at Bluleadz. She graduated from Elon University with a degree in Creative Writing and is currently living in Charlotte, NC. If you need her, you can find her exploring the city or relaxing with a good book.

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What Is a Company Profile? (And How to Write One)

Whether you’re creating content for an established business or a startup, a company profile should be part of your plan. In this post, we’ll discuss what a company profile is, and how to write one.

A company profile can be an effective way to highlight the business to customers or stakeholders. And you’ll quickly find that it is a vital part of business communication.

It’s a way to state what your business stands for, what your goals are, and where you place your focus. As well as featuring all the practical information that anyone might need to know about your company.

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Powerpoint & keynote, what is a company profile.

A company profile is a professional introduction to your business. It informs potential customers, stakeholders and the general public about your products, services, and business as a whole.

A company profile can be anything from a few sentences to an entire page on your website – most businesses have a long and short version – and is a good way to differentiate yourself from other businesses.

Why Is It Important?

A company profile is important for several reasons. It is a set of guiding words that describe your business.

Use it to shape how employees talk about your company and present a cohesive and consistent vision of the company to people outside of it.

A good company profile will get used frequently. These words can be copy and pasted into all kinds of other documents – grant applications, social media profiles, websites, professional directories and more.

A well-written company profile communicates three key things:

• It persuades others to interact and engage with your company. The profile should entice people to learn more.
• It includes contact information to build business credibility and tell people how to get in touch with your business.
• It tells your company story and sets a vision for the future. It should mention where you’ve been and where you are going.

How to Write a Company Profile

When it comes to actually writing a company profile, start with a plan.

• Outline a purpose. A company profile will get used in a lot of places. Outline what you want each audience to know and tailor the writing to match.
• Pick a style that matches your brand. Your company profile should read like the other elements on your website. Use the same voice so it feels like it belongs to your company.
• Highlight your mission and tell a story. A well-written company profile often has a narrative that makes people want to know more.
• Include plenty of relevant information at a glance. While the company profile might include a few paragraphs of narrative, you can also use bulleted lists to highlight products or services or key company information. Also, make sure to include a block with contact information and links to your website or social media profiles.
• Spellcheck and edit several times. Nothing is worse than a company profile with errors in it.

Once your write a company profile, you’ll likely edit to a couple of versions:

• Long version for applications and business documents
• Short version for quick introductions or descriptions
• About us page on your website version that includes the full company profile
• Tiny version for about lines in social profiles

Where Will You Use a Company Profile?

You will get a lot of mileage out of a company profile. The great thing about having this description written and ready to go is that you can make small tweaks to use it almost anywhere you need to post business information.

Using the company profile as a starting point will ensure that you post consistent business listings everywhere you provide information.

This includes in web and print materials distributed by your company, as boilerplate content for media and press releases, as descriptions for team members when they have speaking engagements, on social media in profiles for Facebook, Twitter, Instagram and LinkedIn, in job descriptions and applications, and anywhere you need to tell people about your business.

A company profile is an important element in your overall brand strategy.

Don’t Be Afraid to Design Your Own

While most of the focus is on writing a company profile, the design matters as well.

While you can’t always dictate what a company profile will look like, you can design it on your website or print pieces.

Don’t overlook this important part of your overall design. Too often, company profile pages are stripped down and look like an afterthought rather than a key element in the design. (Did you know that About pages are some of the most read on the web?)

Stick to trusted design principles when planning how company profile information will look.

• Add visuals that relate to your company. Use images of products or services or team members in action.
• Use white space to your advantage.
• Format intentionally and use the same structure as the rest of the design.
• Show off with testimonials, awards or fun company information.
• Organize content into logical sections that are easy to read at a glance.

Every company – no matter how big or small – can benefit from having a strong company profile. This language will get used everywhere and helps establish consistent messaging for your company or brand.

Having a strong company profile will save you time and effort in the long run because you will have a set of guiding words that you can use time and time again to describe your business, product or service.

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How to Write a Corporate Profile

Last Updated: September 18, 2023 Approved

This article was co-authored by Charbel Atala and by wikiHow staff writer, Amy Bobinger . Charbel Atala is a Talent Acquisition Strategist & Managing Partner at Talent Gurus, a game-changing retained search firm located in the heart of San Francisco, California. With a unique blend of over five years in talent acquisition and a solid 15-year background in corporate law, Charbel crafts performance-driven talent solutions that are tailored to each client's unique culture and needs. There are 9 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 15 testimonials from our readers, earning it our reader-approved status. This article has been viewed 448,918 times.

A well-written corporate profile is an introduction to your company. You can use it as a marketing tool to attract investors and clients, or you can distribute it to stakeholders who might be interested in understanding your company's mission and what you do. We'll walk you through the steps of writing a company profile that is concise, creative, and attention-grabbing by focusing on pertinent information and presenting it in a way that readers will find interesting and engaging.

Formatting the Corporate Profile

• If you're creating your corporate profile online, keep it short by linking to more detailed information on separate pages. This will provide resources to readers who are curious to learn more while still being a quick and easy read.
• Even Google limits their corporate profile to 1 page, so you can keep it short, too.

• Consider graphics and diagrams to break up some of the text or longer paragraphs.
• Use photographs of your staff or production process, highlight innovative technologies you're using, and incorporate elements of your branding throughout the profile to make it really stand out.

• Headers should be simple and can used to introduce changes in topic, like "Mission Statement," "Awards and Recognition," or "Looking to the Future."
• Use bullet points whenever you're listing several pieces of information, like when you're naming your company's awards or presenting highlights from your financial information.

• Instead of saying "Responsibility and integrity are important to us," you could say "Our company prizes responsibility and integrity."

Including Relevant Info

• If your business was recently recognized as one of the fastest-growing companies in your region, you want people to know!

• Include information about corporate policies regarding the environment, public relations, health and safety, unions, and labor and human rights. [14] X Research source

Editing Your Corporate Profile

• One tip for successful proofreading is to start at the end of the document and read one sentence at a time.

• Even if it's necessary to disclose something negative (like a previous bankruptcy, for instance), try to reframe it in a way to emphasize your company's resilience.

Using the Corporate Profile

• Review the profile every 6 months or so, and any time a major change affects the leadership or operations of the company.

Writing Help

Expert Q&A

You Might Also Like

Expert Interview

Thanks for reading our article! If you’d like to learn more about getting a job, check out our in-depth interview with Charbel Atala .

• ↑ https://www.impactbnd.com/blog/examples-of-company-profile-pages
• ↑ https://www.careeraddict.com/write-a-corporate-profile
• ↑ https://www.forbes.com/sites/jaysondemers/2014/08/25/the-12-essential-elements-of-high-quality-content/2/#35c62d8f4b54
• ↑ https://www.huffingtonpost.com/2015/06/12/fonts-to-use-on-resume_n_7562714.html
• ↑ https://owl.english.purdue.edu/owl/owlprint/539/
• ↑ https://www.inc.com/geoffrey-james/how-corporate-speak-rots-your-brain-and-how-to-stop-it-from-making-you-stupid.html
• ↑ https://www.makeuseof.com/tag/company-profile-templates/
• ↑ https://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/
• ↑ http://ualr.edu/writingcenter/tips-for-effective-proofreading/

About This Article

To write a corporate profile, try to keep it brief so it's easy to scan, aiming for a few paragraphs or 1 page if possible. Also, use bullet points and headers, like "Mission Statement" or "Awards and Recognitions," to break up the text so the profile is more interesting to look at. However, avoid using flashy fonts since they can be distracting and hard to read, instead opting for simple fonts like Arial or Calibri. To learn how to include all of the relevant info you need in a corporate profile, scroll down! Did this summary help you? Yes No

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13 February 2020

How To Write The Perfect Company Profile [w/ Free Template]

By John Hogg

Writing a company profile can be a challenging task no matter how you look at it. On one hand you could just bang one out in 15 or 20 minutes, whereas on the other, you could take several hours crafting a company profile which resonates with your target audience and helps to build trust and confidence for a potential future purchase.

To help in this regard, we thought it would be useful if we sketched out a quick guide to writing the perfect company profile. We’ve been writing company profiles for over 25 years now so this guide draws on our experiences and tries to put some structure around it.

Why Do You Need A Company Profile?

Before we get started you may be asking why do you actually need a company profile in the first place? In our experience, whether you are responsible for marketing a tech business, a law firm or in fact any type of business, you will inevitably be asked to draft a company profile. It could be to accompany a recent sponsorship, a profile in a directory or perhaps a tender submission. If you are reading this and currently trying to write a great “About Us” page for your website, this guide will also be helpful and provide a useful structure for your web page.

No matter your reason, follow these tried and test techniques and your company profile will be transformed from a boring piece of text into a useful profile which resonates with your audience, gets your key messages across and attempts to convert this one-way communication into potential leads for your business.

The Key Components Of A Great Company Profile

1. introduction.

This is the most important element of your company profile as it needs to interest and engage the reader and make them want to read on. Get this wrong and you will switch them off and they will never get to all that great information you have to tell.

Unfortunately, owing to the importance of a great introduction too many firms make the mistake of jumping in too quickly and start screaming about how wonderful they are. It’s too me, me, me and unfortunately this has the opposite effect and tends to switch people off rather than excite them. There aren’t too many people who want to read a document which is all about someone boasting about how great they are. Of course you want someone to think your firm is great having read your profile but it doesn’t mean you have to be so explicit about it.

• Stop beating your corporate chest and start thinking about who your audience is and what the issues and challenges are that you help them to solve.

Begin the company profile by calling out your audience’s needs and outline how you strive to solve their pains and you will be well on your way to a winning company profile.

A great way to introduce a company profile is to start with your company’s mission and outline what it is you are striving to achieve. Calling out your audience in this way and outlining how your ultimate goal is to find ways to provide the right solutions in this particular area and discussing how your firm addresses their pains is a much better approach that simply saying you are the leading x, y and z.

A few other areas you may want to consider adding to the introduction section of your profile include:

Information such as this will depend on who your target audience is and what you think resonates best with them.

The good news is that if you haven’t developed Buyer Personas before, we have developed a helpful workbook to walk you through the creation of Persona’s for your business. If you would like to download this free Workbook you can get it here.

2. What You Do

Having used the introduction to call out your audience and outline your reason for being, your company profile should now move on to the specifics of what you do. Don’t simply list all your services as this doesn’t add much value for the reader. Look at your audience for this specific profile and the services they need. Do they need to know absolutely every single thing you do or would a shorter list categorising what you do with a few supporting lines of a description add more value? Take your top 3, 4, 5 or even 6 main areas of business. Choose an image or an icon to help portray them visually and then write a few lines (say 4 or 5) to describe what the service is and how it helps your audience.

3. How You Do It

The third section of your company profile should delve into your approach to business and how you go about things. What makes your firm special? Why would someone want to do business with your firm? The purpose of this section should be to differentiate your business from the competition so explain how you go to market. Understandably, a lot of people will start to write about how wonderful their client service is as this is such an easy thing to say. The trouble is that everyone does this so to make it real try and back it up with some facts.

What about third party sources of information? In the legal industry, guides such as the Legal 500, provide a useful commentary on the market and tier the top firms across the country for each of the main areas of law. Alternatively, has your business won any awards or been nominated for a community award in recent years?

4. Who You Do It For

Now that you have introduced your firm, what you do and your overall approach to business, it is important to bring in some "social proof" . The premise here is that rather than saying how great your firm is, you want to let someone else do it for you. The first way to do this would be to add a few Client Testimonials. Hopefully you will have asked a few good clients previously about providing a quote on how great they find you, or who knows, perhaps you have received a few unsolicited testimonials as well? You should try to systemise this process and build a bank of testimonials you can use for different audiences. If you have a client satisfaction survey you could ask respondents if they would be happy to give a quote in the future or perhaps add a text box to let them add comments. The important thing with testimonials is that you ask for permission first. Some clients don’t want people to know where they go for certain services nor do they want people to attribute quotes to them if they don’t know anything about it.

The second and slightly easier type of social proof to create is to add a few logos to your company profile. Once again, if you have permission from your clients, adding a few impressive logos can help to draw on their brand strength and demonstrate that they entrust you to work for them.

5. Where You Do It

A lot of company profiles that we see are loaded with so many contact details that at least a third of the page is covered with absolutely every telephone, email, office address and even fax numbers. For some companies it might be important to show some form of geographic coverage, however, this doesn’t mean you need to list absolutely every address detail possible. Work out what information someone "really" needs if they want to get in touch. Is there one main telephone number or email address? Do you really need fax numbers or DX? Could a link to you website’s Contact Page suffice?

How To Build An Efficient Process For Your Company Profile

We are great believers in building efficient processes to help our clients do business. So whilst you want to spend a decent amount of time drafting your ‘core’ company profile, build a process so that you can customise it easily for different audiences. The key areas where you can do this include:

• Introduction Make sure the introduction is tailored to your intended audience. Don’t just use the same profile for everything and make sure you call out the specific audience in each profile.
• What You Do Different audiences will purchase different services so whilst you may draft a bank of 10 or 12 Service modules, you might decide to use only 3 or 4 for a specific market.
• Statistics If you are going to add specific performance metrics to your profile make sure these are tailored to the audience reading it.
• Client Testimonials & Logos If you have a process to collect a number of client testimonials then make sure each profile uses relevant testimonials and logos.
• Calls To Action Add Calls to Action relevant to your audience.

If you have a high quality company profile written and a new request comes in for a specific audience it will be much easier to customise it along these lines than having to go back to the drawing board and start from scratch each time.

We hope you have found this blog to writing a perfect company profile useful. It is difficult to speak in hypotheticals so hopefully this guide will provide a bit of structure to help you with the drafting process. At its most basic, you only need to remember five things:

Structure your profile in this way and you will be on the right track to writing the perfect company profile for your business. The most important aspects for the perfect company profile are that you identify your target audience and write to them in an engaging (and not boastful) manner. Add a few statistics and let your client testimonials and company logos show how good you really are, and lastly, don’t forget to add a relevant Call To Action to turn your company profile from a one-way information sheet into a two-way lead generation tool.

If you found this useful, we have taken each of the key points above and designed them into a useful template which you can download and save for future reference. You can access this Company Profile Template by clicking on the button below.

Alternatively, if you would like some help drafting a company profile for your business, please get in touch and let us take the strain.

John is managing director of Enlighten IC and has been involved in legal marketing and technology marketing for over 25 years. He is passionate about how an inbound approach to marketing can help firms to drive leads and grow their business.

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 How to Write a Company Background in Your Company Profile

by Editorial Staff | Business , Copywriting

Almost all Malaysian companies, incorporated or not, have at least a company profile.

A company profile introduces your business and creates a positive impression on prospective buyers or stakeholders. It often includes information on its ownership and management, mission statement, future goals, products and services, and other relevant details.

However, this article will focus on the company background, one of the most prominent elements in a company profile.

What is a Company Background?

A company background is a powerful tool to help build an inspiring narrative around your business.

Additionally, it gives readers a glimpse into the enterprise’s history and the people involved in establishing it. Understanding the company’s history helps consumers feel more confident in the brand and fosters loyalty.

Although it’s one of the shortest parts of a company profile, how you tell this story will positively impact your brand’s public image and engagement!

Importance of Company Background

Company background is a valuable asset that provides several benefits to a business, including:

• Adding Authenticity to the Company’s Message

Consumers often view businesses as impersonal entities solely focused on sales and profit.

However, behind every enterprise, there is a story detailing how it was established from scratch to its present stature. When customers research a company’s background, they can get an insider’s look at how it was founded and developed.

Therefore, it provides a greater sense of connection with the goals and people behind the company, augmenting the brand’s authenticity.

• Develop a Company Culture

From its roots to the relationships it builds, a company culture is a powerful tool in conveying an organisation’s essence. It reflects the core values and virtues upon which it was founded. 

Certainly, fostering a positive company culture means preserving history while inspiring growth.

Company culture can be particularly influential when engaging with other businesses by demonstrating one’s principles and practices through their actions.

• Build Trust with Customers

For any business to thrive, trust is an essential element between the company and its customers. Branding and marketing are fundamental tools for building confidence.

Your company’s background offers insights into its journey in the industry.

This reputable history, in turn, can provide credibility among potential customers, building trust and familiarity with your brand.

Elements of a Company Background

The company background is an integral part of your company’s profile.

Hence, it should be concise, informative, and interesting enough to keep your readers’ attention. Here is a brief list of a company background’s elements:

• Company’s Purpose

The reason behind the start of your company is a crucial part of establishing a mission statement and values. Besides, it helps establish an initial perception among audiences about your business.

• Overview of Founders

Providing a profile of the founders can give your company a human face. Moreover, you can include the timeline of the foundation of your company in the overview.

• Founding Values and Vision

Establishing founding values for your company helps you define what makes your company unique and distinctive. Besides, it offers insight into your company culture, which will help improve your employer branding .

• Key Events or Milestones

Include key events and milestones of your company in the company background. 

As such, you can demonstrate how those events and milestones have affected the current establishment of the company. Moreover, they can be the testaments to your company’s legitimacy.

• Contributions and Achievements

Remember to include your accolades, media coverage, and proofs of community engagements to your company background. This is due to the positive image and reputation you can derive from all these achievements and contributions.

Get a jump-start on your writing task with some preliminary planning.

Gather critical details and ideas so you can easily craft an engaging, comprehensive company background. Having the initial groundwork done allows for a streamlined creative process!

Tips on Writing a Company Background

Now that we have reviewed the basics, here are some tips we gathered to write a compelling company background.

• Identify Themes

Uncovering a core theme is the foundation of creating a convincing company background.

Therefore, you should review your draft and identify patterns or commonalities to help define your business’ image . For instance, if perseverance stands out as an essential thread running throughout, ensure this idea comes across clearly in all communication about your firm.

Google’s commitment to ‘innovation’, for example, has been integral in establishing itself as one of the most significant search engines worldwide.

• Determining a Tone

Time to set the tone for your company background?

You must consider how this information will be used and ensure it resonates with your target audience . Your chosen voice should align with that of the brand.

Brands like Julie’s Biscuits, for example, opt for a friendly, conversational style due to their playful nature.

• Design a Compelling Company Background

These days, visual appeal is paramount to communicating your narrative effectively.

Hence, incorporate imagery and videos – or even a graphic timeline of events – for an engaging read to captivate your audience! Your timeline can do a better job of conveying your company’s key events and milestones than mere words.

Walk Production

If you want to create a lasting impression with corporate partners, potential customers and employees alike, look no further than Walk Production.

Our comprehensive service package includes consultation sessions, professional copywriting services, and artistic design tailored specifically to your company profile needs. Partner up now for an exceptional experience in creating the perfect profile!

Related Concepts to Explore:

Company Profile Design

Company Profile Copywriting

What is Corporate Identity

Corporate Identity Elements

Corporate Branding

Home Blog Presentation Ideas How To Make a Company Profile Presentation with Examples and Templates

How To Make a Company Profile Presentation with Examples and Templates

Imagine a presenter who can resonate with their target audience so effectively that they inspire the required trust and confidence to get new relationships started. That’s the primary goal of a successful company profile presentation. 

As Nancy Duarte has said in her book Resonate , “Presenting ideas can either evoke puzzled stares or frenzied enthusiasm, which is determined by how well the message is delivered and how well it resonates with the audience.” Precisely because we know how vital this is to any business, we’re revising how to write a productive company profile in this article. 

We’ve included company profile examples in this article to learn from others on how to best present your company. In this article, we’re strictly referring to company profile presentations.

What is a company profile?

As we’ve described before in our company profile templates category, a company profile is a resource organizations can use for creating presentations that describe the essential aspects of a company.

Company profile uses

A company profile is meant to assist in presenting a company to an audience. With that understanding, it can help with topics ranging from sales to internal company presentations, for example: 

Introducing the company to its new employees

If we understand this resource as a polished portfolio or dossier, it’s easier to conceive how it can back up almost any pitch for diverse collaborations. The tool is suitable for showing a company’s philosophy, intentions, and plans to an audience. 

Acquiring new investors

Promote your brand with it, or use the resource to persuade investors during fundraising for your company. You can also rely on it to present your company to prospects by crafting a professional company presentation.

Marketing presentations

Another aspect to consider is that company profiles are great for media presentations, back up any sponsorship opportunities, and get new collaborators to pitch in with our global company vision and plans.

How to create a company profile presentation: step-by-step instructions

Putting a company profile presentation together helps to focus on each slide at a time. Focus on the meaningful content of your company profile and use slides to complement your message. 

Here is a run-down of each slide, one by one, to help put your company profile together. Alternatively, you can create your company profile presentation deck using SlideModel’s AI Presentation Maker tool and prepare your presentation for final PowerPoint edits. 

Step 1 – Company Profile Cover Page

Your first slide can include your company logo , a title that typically reads “Company Profile”, and a sub-title. A quick one-liner description can be entered here or a meaningful short text with a motto or phrase.

Step 2 – Mission & Vision

In general, you’re seeking to include the vision and mission slides in these first part of a company presentation. The classic piece of advice here is to state a company’s mission to give out what you’re looking to achieve. If you have doubts on what to include in a mission and vision slide, learn here how to prepare a successful vision statement .

Very much tied to the above, start by seeking a compelling introductory section for a company presentation. 

Step 3 – What we do

Next, introduce your services or products in a medium-sized slide text. Nancy Duarte again guides us with valuable wisdom on this aspect as she recalls how “communicating only the detailed specifications or functional overviews of a product isn’t enough.” Look for an emotional rapport in your product introduction as much as possible. Ideally, you’ll address consumers’ or your audience’s pain points in a way that compels them to hear more. 

On this last note about your audience, go deeply into their ways of thought, desires, interests, and needs to determine the problems and challenges they’re facing. Clearly defining what your proposed solution of value will be throughout your company pitch is a great way to present your company profile. 

Far from overdoing it, focus on your main business areas to present your top three to six. Use images or icons for visual support. Include a supporting text on a service description, and the benefits of these for your target audience. 

Step 4 – About the Company

And enter your company description in the next slide. This is usually presented with the header “About Us.” If your growth is at the point where it makes an impact once the story is told, include it. The same applies to any awards or key certifications you may have in your name. If you’ve made it to the news or media in great light, or if there’s any vital history that can be an impressive point for your company’s reputation, it may be worth adding those here. 

If you don’t want to start from scratch, you can use the About Us slide templates for PowerPoint.

In a nutshell, use all of your relevant bragging rights as you see fit. Stress any significant milestones your company could have achieved by the time you present. And narrow down your niche and any location-specific expertise you may have working to your advantage. 

Step 5 – Present the Team

Follow with your team slide through a Meet the Team slide design. Show a few images of your leading talent. As usual with a team slide, consider the most common recommendations on who to highlight and what to include. You’re looking for the most reputable milestones of your team members’ careers as a highlight of their background to make a shining difference. If a particular person or group makes a stellar difference by being an experienced part of your team, include the following slide with just those party’s credentials and best references. 

Step 6 – Company major milestones

Then move to portray the company’s significant milestones in a timeline visually . The idea is to make your roadmap visually clear in your corporate presentation or company profiles. For that, title each part of the process, give it a brief description, and extend timeline indications onto a separate slide, if you prefer. 

Step 7 – Relevant Data

If you need to add PowerPoint chart templates , the next few slides would be a proper section to include these into the corporate presentations. Give descriptions of the data you’re presenting. Include a mix between pie charts, line and bar graphs, and other formats as you move along. 

Our Company Profile PowerPoint template , for example, includes a world map that allows users to pinpoint company locations around the globe. The idea is to make the company’s global reach a lot more visible, which will help enhance your company overview slides. 

All of the above coincides with a total of 15 slides we put together as part of this company PowerPoint-friendly material. Edit its background, move data around, and customize it as you see fit.

From here on, we suggest adding positive reviews via Client Testimonials or feedback left on review sites. For this purpose, you can reuse one of our editable client testimonial slides for PowerPoint & Google Slides. You can even add a client portfolio if you already have a great, solid base. Any good words about you from relevant parties will reinforce your credibility as the final touch and your conclusion slide.

Why use company profile templates?

Using PowerPoint presentation templates for company profiles is the first step toward a professional job. The primary justification for this choice is how much easier it is to edit, add, remove, or re-write a slide compared to other formats. Depending on how often you’ll need to customize this resource to pitch an audience, making quick changes can be easy and convenient.

Also, consider how quickly a company is going to face alterations in terms of products, finances, milestones, and diverse goals. Adding or removing a slide is very easy!

While we’re touching upon edits, keep your texts short and relevant descriptions. Avoid long blocks of content or jam-packed illustrations, even using graphs, tables, or others. As with any slide for any purpose, keep your presentation as lean as possible. 

Alternatively, you can access our free company profile template to create an excellent company presentation.

Recommendations on company profiles

Speaking of purpose, define what the company profile is set out to achieve. An investment plan or trade portfolio can be a part of why a company profile is needed. Align objectives in this sense with the overall content. 

If it isn’t evident, add the company logo to the company profile presentation. If you’re using pictures, make sure they’re of the highest quality, as this speaks professionalism. Some logo maker tools offer preset presentation sizes which makes the process easier.

As for contact details, seek to include email, phone, corporate address, and even a website mention. Adding these details is a way to let potential clients quickly learn more about your company. Social media accounts are also a must in terms of outreach and potential customers checking the company’s trajectory. To make it convenient and for a streamlined access to your contact information, add a digital business card with relevant contact details including website link and social media handles.

Company profiles might not be the best place to include financial reports or any corporate problems you’re dealing. On the contrary, they’re intended to draw people to your business and make them fall in love with a brand, its mission, and its vision. 

That’s why it’s so important to seek to appeal to your audience’s emotions. How you can call upon an emotional connection with what you’re presenting is a great guiding principle as you build your next company profile presentation material, script, setting, and performance. Every aspect counts! Control what happens rather than leaving it to chance. 

Examples of successful company profiles

Study cases for eco-friendly companies.

From a two-page company profile for a food waste management solution company to an 88-page document of the exact nature of one of Australia’s Equity Trustee companies, we’re detailing various company profile examples for a clearer idea of what these can include. 

MAEKO made a clear statement in just a couple of slides, clearly defining its mission & vision, its niche, the offered solution for a world-class problem, and displaying its products’ end purpose.

The annual report from Equity Holdings Ltd. instead presents data in a consolidated way that both shareholders and potential business partners can quickly appreciate. Though lengthy, the main goal behind this approach is to provide complete insights into each aspect of the trust’s management, profits & losses.

We hope this has helped, and, of course, let us know if you’d like to see more or different. We’re here to help you excel every step of the way. Also, check out our step-by-step guide on how to make a PowerPoint Presentation .

1. Company Profile PowerPoint Template - The Basic Structure

For business executives, sales teams, and entrepreneurs, the Company Profile PowerPoint Template proves to be a powerful tool for kicking off a quick and impactful presentation. As described in the article, it contains the basic structure for a powerful Company introduction covered in 15 slides.

Blue & light gray themed, it’s fully compatible with all versions of PowerPoint, Keynote, and also Google Slides. Pie chart graphs, linear graphs, and bar graphs slides included to create detailed data reports.

Use This Template

2. Company Profile PowerPoint Template with SWOT Analysis & Pricing

This template will give you the tools for a fully-detailed company introduction. Listing slides to showcase scenarios such as “problem vs solution”, SWOT analysis, global market solutions, pricing lists, and way more, it’s a compendium of 20 slides intended for business success.

In a dashing white and teal color combination, with gray accents, this template is the perfect asset to present data in a visually appealing way. Fully compatible with all versions of PowerPoint, Keynote, and Google Slides.

3. Professional Company Profile PowerPoint Template

Present your company in a stellar fashion thanks to this Company Profile template. With subtle gradients and a clean layout, this template’s design moves far from the classy-styled presentation into a carefully crafted design with vivid tones. Dark purple, red, and orange tones make up this template in striking combinations to gather the public’s interest.

100% compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

4. Executive Styled Company Profile Template

Make a memorable introduction for your company with the help of this Company Profile template for PowerPoint. This template can boost your pitch in a steel gray tone with terracotta and teal accents. Featuring slides for organigrams, goals and milestones, core values, timelines, and more, 22 slides are ready to edit and rearrange as fits your company the best.

Compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

5. Flyer One-Pager Company Profile Template

Easy to distribute, even easier to create. A vividly toned one-pager company profile template is a practical solution for conferences, meetups, and any kind of large business exhibition. Quickly deliver the vital data that makes your company a profitable place to invest. Get hold of potential new clients, or just attract potential employees with the help of this flyer format of a company profile.

Fully editable in all versions of PowerPoint, Apple Keynote, and Google Slides

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Business PowerPoint Templates, Company Introduction, Company Profile, Company Profile Presentation Filed under Presentation Ideas

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4.23: Assignment- Marketing Plan, Part I

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• Lumen Learning

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Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile

• Company Name:
• Major products and/or services (names, types):
• Products and/or services your marketing plan will focus on:
• Target customers:
• Distribution channel(s):
• Headquarters (city, state, country):
• Year founded:
• Number of employees:
• Annual revenue (estimated)
• Key competitors:
• Link to Web site:
• Link to Yahoo! Finance information page (for public companies):

Market Segmentation and Targeting

• What problem does your product or service solve?
• Describe the total market for your solution: Who are potential customers?
• What are the key segments within this market?
• Identify and briefly describe 1–3 segments that this company serves.
• Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Situation and Company Analysis

Economic environment.

Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it a growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?

Technical Environment

The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?

Competitive Environment

How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one. What is your advantage over competitors? Is the market large enough to support you and competitors?

Political Environment

Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate?

SWOT Analysis

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.

• Does the organization have a strong brand presence?
• What resources are available for marketing activities?
• Does the the company have unique products or services that satisfy the needs of their target market?
• What makes the company’s products or services unique?
• What value is brought to customers?
• Does the organization have a weak brand presence?
• Are resources insufficient for marketing activities?
• Does the company lack distinctive products or services?
• Do current products or services fail to satisfy the needs of customers?
• Do current products or services fail to bring value to customers?

Opportunities

• What is the unique opportunity that the company is trying to take advantage of?
• Does the target market have any unfulfilled needs that the company can satisfy?
• Are there emerging target markets with needs that the company can satisfy?
• Are there ways the company and its competitors can benefit by working together?
• Are there opportunities for collaborating with customers to build brand presence?
• Describe and analyze if market demand is increasing?
• Are there changes in the government regulations that will affect the company?
• Describe any emerging global issues that will affect the company?
• What are the tactics that competitors use to pursue customers?
• What are the strengths of the company’s biggest and or emerging competitors?
• In what ways are the competitors’ products or services superior to the company’s offerings?
• How are competitors likely to respond to any changes in the way the company markets?
• Is the company behind in adopting new technologies for marketing?
• Describe any ways in which international competitors are taking away market share?
• What do customers dislike about the company?
• Describe and analyze if market demand is decreasing?

Mission, Objectives, and Goals

State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney’s mission could be, “We create happiness by providing the finest in entertainment for people of all ages.)

List 1–3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, “To be the most popular theme park for international visitors.”)

Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase market share of international theme park visitors by 10% in the next two years.”)

Sample Grading Rubric

Company profile grading rubric.

Total points possible for Company Profile Assignment: 10 pts.

Market Segmentation and Targeting Grading Rubric

Total points possible for Market Segmentation and Targeting Assignment: 10 pts.

Situation and Company Analysis Grading Rubric

Total points possible for Situation and Company Analysis Assignment: 50 pts.

Total points possible for Marketing Plan, Part 1 Assignment (Consists of Company Profile Assignment, Market Segmentation and Targeting Assignment, and Situation and Company Analysis Assignment combined): 100 pts.

Contributors and Attributions

• Assignment: Marketing Plan, Part I . Provided by : Lumen Learning. License : CC BY: Attribution
• SWOT and Integrated Marketing Communications Templates. Authored by : Melissa Barker. License : CC BY: Attribution