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IELTS Topics: Advertising [With Speaking and Writing Sample Answers]

Posted by David S. Wills | Sep 7, 2020 | IELTS Tips | 0

Advertising is a fact of life for almost all humans in the twenty-first century. As such, it is also a possible IELTS topic . In this exam, you might find questions about advertising in any part – speaking, writing, listening, or reading.

Today, I am going to explain a little about advertising and IELTS . I will talk about how it could arise in the exam and what you should do to give a great answer. I will also cover some aspects of IELTS vocabulary.

Advertising Vocabulary for IELTS Students

First of all, let’s look at some useful words and phrases that might help you in your next IELTS exam. These are all related to the topic of advertising.

Here is a PPT of vocabulary related to the IELTS topic of advertising. I made this a few years ago when I was teaching IELTS in China.

Advertisement vs Advert vs Ad

Because advertisements are so common in daily life, we tend to shorten the word to make it easier to say and spell. Instead of “advertisement,” we usually say “advert” or “ad.” The meaning is the same in each case, but they are shorter and easier to use.

However, remember that for IELTS writing you should use a more formal kind of English and this means using the longer form of words. Thus, you would be better avoiding “ad” and saying “advertisement” instead.

An Important Note on Pronunciation

The word “advertisement” is pronounced differently in British and American English. In British English, we place emphasis on the second syllable, but in America they say it with an emphasis on the first. You can read more about it at the Cambridge Dictionary website .

One final note on vocabulary: The word “ad” is short for “advertisement” but “add” means to put things together, such as numbers. Also, “ad” is a noun” while “add” is a verb. These words are pronounced the same but spelled differently. Do not confuse these in your IELTS writing test!

Just add the milk to the flour and then mix them together. You can add the egg later.
I say a funny ad on TV earlier today. A gorilla was playing the drums!

IELTS Speaking

In the IELTS speaking test, you might be asked about advertisements. This could occur in any of the three parts. For part one, it would be a pretty straightforward question about your experiences or opinions. For example:

Q: Have you ever bought something because you saw it advertised on TV or the internet? A: Yeah, sure. I think most people have. Off the top of my head, I can think of a miniature tripod that I saw online last year. I looked up some reviews and then bought it, but I wouldn’t have known about it if it weren’t for the ad.

In part two, you would be asked to describe an advertisement . There are various possible cue cards but this is one that you might encounter:

Describe an advertisement you like. You should say: – what type of advertisement it is – what product it advertises – when you first saw it and explain why you like it and think that this advertisement is effective.

You can watch this advert and then look at my sample band 9 answer below.

Sample Answer

Like most people, I have seen countless adverts in my life and many of them have stuck in my mind, but the one that I can think of now is for John West’s canned salmon. It was a TV commercial that I saw a long time ago and it was really funny so I always remembered it.

The premise of the commercial was highlighting the efforts that fishermen go to in order to bring back salmon for their customers. However, instead of showing this in a serious light the company opted to depict a fisherman comically fighting a bear! The fight is choreographed so that it is clearly fake, as though the bear understands Kungfu. In the end, the fisherman beats the bear and steals its salmon.

I really like this advert for the same reason I like many others: because they are so funny that they are memorable. I think this is a very effective method of advertising. Traditionally, companies show off the quality of the product but nowadays there is so much competition that it is better just to get your brand into people’s minds. Even if the commercial has nothing to do with the product, it could still boost sales.

Notes on my Sample Answer

This is a pretty straightforward answer and it took me 01:20 to read it, which would be fine for IELTS. There is no particularly difficult vocabulary here except the word “choreographed.” However, this word was only important for my answer and would not necessarily help you with yours.

I have switched back and forth between “commercial” and “advert(isement)” in order to vary my language but please note that they are not always interchangeable. Make sure that you only use “commercial” for TV adverts.

IELTS Essays about Advertisement

Of course, the topic of advertisements could also appear in IELTS writing. There are many possibilities for this but I think that the ethics of advertising would be the most likely to arise. This means that you would be asked about advertising to children or issues like false advertising. (These topics could also occur in IELTS speaking part 3.)

Here is an example question:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

This is a pretty simple task. You have to talk about two perspectives:

You also need to give your opinion and make it clear throughout the essay.

Here is my sample answer to this question:

Sample Band 9 Answer

Since the early twentieth century, advertising has held tremendous sway over people’s lives. Some people think that it persuades us to buy things, but others claim that it has lost its effectiveness. This essay will look at both views but ultimately conclude that advertising is still as powerful as ever.

To begin with, people argue that advertising has lost its impact because it is so prevalent, and there is certainly some basis for thinking this. It is hard to deny that most people nowadays are aware of advertising and that many of them make efforts to avoid it. When using websites or apps, it is so common to see adverts littering the page that the average person can basically ignore them, which obviously diminishes their power to some extent.

However, it should be clear that the advertisers are aware of this and constantly innovate in order to attract attention. Although people are now aware of them, adverts still have a strong influence over what people buy because the people who create them are incredibly gifted at implanting subtle messages. Data harvesting by search engines and social media sites has also made advertising much more targeted, allowing companies to pitch products to specific demographics rather than attempting to show their product to the greatest number of people. This means that even people who avoid adverts are likely to be influenced after seeing one. Advertising is a science that is developing quickly and will continue to dictate our shopping habits for years to come.

In conclusion, people are generally more aware of advertising than they used to be and many try to avoid it, but that does not mean that it has lost its power. Adverts still exert influence over our lives because they are more intelligently designed than they used to be.

Advertising Essays – Sample #2

Here is another IELTS writing task 2 question about advertising. This one is really interesting so I wanted to include it here:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

While our first example was very straightforward, I find that this one is much more challenging. It has some subtleties that people might overlook. We can come to a better understanding by paraphrasing it:

To what extent do you agree that people buy things because of advertising?

My personal opinion is that people buy things partially because of effective advertising. I do not believe that it is purely because of this, but I think I could write a good essay that leans towards agreement.

Remember: You can give a strong opinion, a weak opinion, or a balanced opinion . Just be consistent throughout your essay!

As globalization sweeps the world in the twenty-first century, people appear to have become more materialistic. Expensive consumer goods produced by companies like Apple and Nike are sold in all corners of the globe, and for many people they are must-have items. Some people believe that this is all down to advertising rather than actual necessity. This essay will argue in support of that position.

It should be abundantly clear that many of the popular consumer goods that dominate markets around the world are not items of objective importance, but rather ones of purely superficial appeal. People need things like food and clothing, as well as some items that enable them to work or travel, but certain products are just luxury items. Take, for example, the iPhone. There are countless other devices on the market that can fulfill the main functions of an iPhone without the jaw-dropping price tag. However, in almost every country, people want to own one of these status symbols. The reason is simply that it has been marketed well, and owning one makes a person look successful and wealthy.

If the real needs of society were reflected in sales, rather than the popularity of certain luxury items, our economies would look very different. Fashionable brands would not be as wealthy as ones making affordable, simple products. Yet it is those items that are carefully advertised on TV, on the internet, and at sports events, which captivate people and cause them to make unwise purchases or form irrational brand loyalties. Look at how Apple overtook Microsoft, or how Nike easily outsells any humble, local shoemaker.

In conclusion, it is clear that sales are dictated not by a product’s necessity, but rather by its appeal to consumers, and this appeal is created through slick advertising campaigns.

Advertising in IELTS Reading and Listening

It is pretty difficult to predict the sort of material you would encounter for these parts of the exam because the possibilities are nearly endless. However, you can prepare by going on news websites (like the BBC ) to read or listen to articles about adverts. This will help you learn new vocabulary, perfect your spelling or pronunciation, and get ideas to use in your own IELTS answers.

About The Author

David S. Wills

David S. Wills is the author of Scientologist! William S. Burroughs and the 'Weird Cult' and the founder/editor of Beatdom literary journal. He lives and works in rural Cambodia and loves to travel. He has worked as an IELTS tutor since 2010, has completed both TEFL and CELTA courses, and has a certificate from Cambridge for Teaching Writing. David has worked in many different countries, and for several years designed a writing course for the University of Worcester. In 2018, he wrote the popular IELTS handbook, Grammar for IELTS Writing and he has since written two other books about IELTS. His other IELTS website is called IELTS Teaching.

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

Not sure how to approach IELTS Essay questions? Take a look at IELTS Writing Task 2 Preparation Tips and Tricks !

Learn how to write the perfect essay introduction with the guide below!

Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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IELTS Writing Task 2 – Topic: ADVERTISEMENT AND CUSTOMER

ielts writing topics 2019

1. Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

Sample Answer

Many people wonder about advertisement. Some people think that it has negative impact in our life. However, others said it has been playing as positive effect in this world. This is not an easy essay to be answered, but I will look at this issue.

Why advertisement has been playing a negative effect in our life? Of course for several reasons: firstly, it motivates the psychological point in every body especially women. They will run to buy this advertised product especially if it’s from cosmetic roof, just to show their beauty to men, which will leads to more offender and raped cases. Secondly, you can sit comfortably with your family and suddenly the telephone is ringing, nothing important, rather than one of the companies try to convince you to buy one of their products. It is a real intrusive example of advertisement. Lastly, sometimes you do not have the financial ability to buy something, but with these new methods of advertisement, you will run to buy it, which will affect your budget.

On the other hand, there are some good things. Such as, it compares the prices of the most of companies which benefit the consumer. Beside, it really opens our vision to see more products which we do not know it unless TV and Radio show these things. In addition to, it cut down our daily routine to see new faces and know more language with daily update for their method of advertisement.

In conclusion, as we can see there are many aspects to this essay. I feel that there is no benefit at all from advertisement, it plays on minds of people buy more thing that they do not need it at all.

(285 words)

2. When people need to complain about a product or poor service, some prefer to complain in writing and others prefer to complain in person. Which way do you prefer? Use specific reasons and examples to support your answer.

It is rather difficult for me to answer the question how I prefer to complain: in writing or in person because sometimes I just do not have a choice. For example, if I order a product using the Internet from another state or even country, I will more likely have the opportunity to speak to a representative of a company in person. So, in some cases I choose to speak in person and in others I prefer to complain in writing. However, I believe that every option has its advantages.

From the one side, complaining in writing brings many benefits. First of all, one does not have to spend his precious time driving, waiting for his turn and talking with a representative. He can just send mail or e-mail and get all explanation he needs. Second of all, I think it is the best way to avoid an unpleasant conversation. Personally, I do not like to complain about anything especially, in person. Finally, sometimes it is impossible to have a face-to-face conversation because a company which provided a poor product or service is too far away.

From the other side, complaining in person has some benefits too. First, this type of complaining provides an immediate feedback. So, if I have some complains about company’s products I will receive all information and explanation right away. However, sending a company a letter and getting a feedback can take more then a month. Second, face-to-face conversation is often more effective. People talk to each other, see each other facial gestures and body movements, which can tell a lot about a person. In addition to these practical benefits, in the case if one can not receive creditable explanation from one representative he always can require to talk to another person. For instance, my husband recently had some extra withdraws from his account by his bank and he was not aware of it. So, he went to the bank and explained to the bank’s representative the situation and they together found the solution and that money was given back to my husband’s account. I think, in this case face-to-face conversation is the best way to complain and get feedback fast.

In conclusion, I think that if I have to complain about a product or poor service I will do it in person. However, if face-to-face conversation is impossible I think I have nothing left but to send a letter or write an e-mail there.

(409 words)

3. Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.

Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States. Let us take for example advertisement of food and restaurants.

A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mail-box an envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming.

As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands.

In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.

(239 words)

4. Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.

I think that everyone can divide all advertising products and services into useless ones and useful ones. It is like looking through an information desk when you pay attention to those messages that interest you. Take me for example.

I do not like jewelry. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think, people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or ear-rings. From my point of view these kinds of advertising contaminate people’s minds. In this case you are encouraged to buy things you do not really need. They make you believe you need such products in order to succeed or be happy.

From the other side, I think that advertisements of the new detergents with up-to-date formulas to help you maintain your cloth in perfect conditions, the new cars with some extra futures that make your traveling more comfortable and sports goods that make your life healthier may help you to improve your life.

Recently my husband and I saw an ad on the Internet about a very interesting and inexpensive vocation to Japan for a week. Is not it awesome? We like traveling. So now we are planning to find out more about it and, may be, make reservations. I believe that without advertisements we would be unaware about plenty of opportunities that may make your life happier, easier and less stressful.

My point is that every person has his own scale of values. So if he is vegetarian he will consider an ad about meat products useless for him.

(305 words)

5. Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service. We need it so we can make good decisions when we go shopping. Advertising tells us when new and improved products become available and lets us know which ones have the best price.

Through advertising we learn about new products. For example, many grocery stores now sell prepackaged lunches. These are very convenient for busy parents. They can give these lunches to their children to take to school. Busy parents don’t have time to look at every item on the store shelf, so without advertising they might not know about such a convenient new product.

Even products we are familiar with may be improved, and advertising lets us know about this. Most people use cell phones, but new types of cell phone service become available all the time. There are different plans that give you more hours to talk on the phone, you can send text messages and photos, and next week probably some even newer type of service will be available. By watching advertisements on TV it is easy to find out about new improvements to all kinds of products.

Advertisements keep us informed about prices. Prices change all the time, but everyone can look at the ads in the newspaper and see what the latest prices are. Advertisements also inform us about sales. In fact, some people buy the newspaper only in order to check the prices and plan their weekly shopping.

Advertisements improve our lives by keeping us informed about the latest products developments and the best prices. Advertisements serve a useful purpose.

(281 words)

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Sample Answer

A majority of people are prompted by advertising to purchase all kinds of consumer goods. This essay will discuss the issues associated with this and propose several solutions to avoid these unwanted outcomes.

An obvious problem of buying products through advertisements is the uncertainty over the quality of the purchased items, ranging from fake, faulty, or low-quality products to even hazards. So-called ‘hand products’ such as cosmetics and medicine, imported into a country by individuals via airways, are usually claimed on social media as standardized or approved when their quality has, in fact, yet to be inspected by the authorities. Another consequence stemming from advertising-based purchases is debt. Thousands of people, especially young workers, in major cities struggle to refrain from buying fashion products or electronic devices, despite their unaffordable prices.

One approach to preventing these consequences is to select only official and prestigious suppliers. Thus, one can avoid spending huge sums only to receive low-quality or hazardous products. One more recommendable solution is the ‘50/30/20 proportion,’ in which no more than 30% of one’s monthly income should be allocated for pastimes, including entertainment, traveling, and shopping, with the surplus (20%) converted into savings after essential expenditures (50%). Ultimately, individuals should desist as much as possible from surfing social media, well-known as a major channel for advertising. Now that one is aware of the influence these platforms exert on consumer behaviors, one should instead spend their leisure time doing physical activities or reading books.

In conclusion, buying consumer products through advertising can cause quality-related issues of varying seriousness as well as significant money losses. To tackle these problems, individuals should make sure they are selective about suppliers, employ a reasonable spending scale, and finally, minimize using social media.

290 words – Band 8.0

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IELTS essay, topic: Advertising affects what people think is important and has a negative effect on their lives (agree/disagree)

IELTS Essays - Band 8

Today people are surrounded by advertising. This affects what people think is important and has a negative impact on people’s lives. To what extent do you agree or disagree?

With the advent of the Internet, advertisements, originally displayed only on TV, billboards, posters and so on, are becoming increasingly ubiquitous and commonplace for the general public. In my view, this kind of impact could be both crucial and, on a certain level, detrimental.

On the one hand, this phenomenon could denote that although we have already had a diverse range of , people are still capable of inventing innovative approaches catering for all kinds of requirements of advertising. It is a symbol that demonstrates the creativity rooted in human beings. Apart from that, it also represents that the speed of spreading information is conspicuously escalating. More purposeful is, therefore, the fact that, besides booming of the advertising, it constitutes a major reason why people could be so prosperous in this digital age.

On the other hand, there are various unpleasant consequences as well. Firstly, with the omnipresent , it could potentially cause people to do impulsive shopping. Secondly, the , if regulated in a mismanaged , could make people constantly feel uncomfortable or annoyed. In this sense, instead of being an instrumental tool to promote amenities, advertisements could be considered a hindrance when people are frequently blocked by them. Furthermore, it would cost one precious time to have to sift the helpful ad from a host of others.

In conclusion, as far as I am concerned, advertising is a beneficial phenomenon for all with a number of insignificant drawbacks. I believe that in the future we can improve the way advertising is done at present, and embrace the positive influence of advertising even further in the long run.

This essay is another example of what Band 8 writing may look like. It’s weak point is that the author goes slightly off-topic while trying to discuss whether advertising affects what people view as important and instead talks about the reason advertising is spreading and about human creativity. However, the other part of task type (negative effects of advertising) is covered well, the ideas are well-developed and supported. There is a clear logical flow of information and a range of transitional words is used appropriately to sequence ideas. The way author uses synonyms to rephrase the task topic in the intro paragraph demonstrates their lexical skill, which is also evident in other parts of this essay. There are many complex sentences and very few errors. Overall, this essay seems worthy of IELTS Band 8.0.

Click here to see more IELTS essays of Band 8

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4 thoughts on “IELTS essay, topic: Advertising affects what people think is important and has a negative effect on their lives (agree/disagree)”

Advertisement has the main role of developing countries. advertisement is shown on the internet ,tv or radio .it has good aspects as well as bad aspects.it gets more income for the company All the company dont show their products or facilities on tv or internet .for example,one company show his product and gets more money but another company dont show his product and dont get money. On the other hand ,it helps purchasers to know the quality of the product before they buy it .also ,the company and tv or radio benefit of advertising the product In conclusion, advertisment has more advantage than disadvantage ,it helps people enjoy todays life in the world

Nowadays, people are enveloped with the advertisements of many product and services offered by the companies as well as individuals. Modern marketing techniques has impacted the public on a high scale to decide what is good, bad, essential and important to them. Necessarily, in my opinion, advertising is required to reach out to the customers while keeping them authentic. In this ever-growing competitive world, organizations as well as local sellers find it challenging to sell their products due to the availability of many alternatives. One of the best ways to promote their services are through novel publicizing ideas that should reach the target customers. On the other end, the needy customer may not know about an existing item if it doesn\’t appear in their day to day activities, and so, it is imperative to bring them to their doorsteps. When many commercials persuade the audience to buy their product with false and incorrect information, others do it truthfully whose core business ethics is strong. Finding a difference between a bogus and genuine advertisement lies within the audience\’s virtue. Easily manipulative people often end up losing their hard-earned money and trust in these fake companies & their products. Moreover, the public often think or enquire less, when an instant application of that product is necessary. For instance, a diabetic patient who falls short in his/her daily supplies would opt for an alternative medicine without looking deep into its credibility that can exacerbate their medical condition. In conclusion, the media board of the country should step up their measures to ensure the authenticity of the advertisements before they reach the public regardless the medium, whether it is through television, digital media, postures, banners, etc.

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IELTS Essay Topic #23 Advertising

Post category: Essay Topic

Positives of Advertising

Advertising is a key part of modern business
Companies need to tell customers about their products and services
Advertisements inform us about the choices we have
Advertising is a creative industry that employs many people
Without advertising we would have less choice
Without advertising there would be higher unemployment
Advertising is a form of modern art
People enjoy adverts

Negatives of Advertising

Advertising manipulates people
It aims to persuade people that buying a product will make them happier
Advertisers focus on selling a brand image
They use glamorous, successful people
We now live in a consumer culture
We are persuaded to follow the latest trend
We are encouraged to associate certain brands with a higher status
Advertisers often aim their marketing at children
Children can easily be influenced by
Children put pressure on parents to buy them things

Opinions about Advertising

Advertising should be regulated
Advertising aimed at children should be controlled or even banned
Unhealthy foods should not be marketed in a way that attracts children
Products that can be risk to health should display warnings
In some countries it is illegal to advertise cigarettes on television
Warnings must be displayed on cigarette packets
However, advertising is necessary in free market economies
It creates demand for products
Governments should only censor false information or products that are harmful

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Cambridge IELTS Writing Task 2 with Band 9 Sample Essay – Topic: Advertising

Improve your ielts writing skills with the official cambridge ielts writing test.

Some people think children have the freedom to make mistakes, while other people believe that adults should prevent children from making mistakes

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Band 9 sample essay.

In recent years, marketers have been inclined to feature the freshness of their products in advertisements, making them much more tempting to the public. This trend is principally attributable to the companies’ sales target and, in my opinion, may bring about various adverse impacts.

In essence , advertisers opt to portray their products as novel to lure the audience and provoke false expectations, directly boosting the companies’ profits. For instance, it is reported that consumer-centered ads for nutritional supplements are the main contributing factor to the overestimation of the medicines’ efficacy and the ignorance about their after-effects . While the voice-overs on TV reveal that they barely possess the treating functions, the visual presentations and videos depict the opposite, showing the glamorous rejuvenation of ill-stricken patients. Consequently, business owners may earn much more than those who do not adopt this approach in misleading the viewers.

Notwithstanding the monetary benefit of these marketing schemes , they can spur excessive consumption , posing numerous insidious threats to society and the Earth’s environment. Take the mobile industry as a prime example , where large enterprises, including Samsung and Apple, annually apply manipulative copywriting lines and alluring words describing groundbreaking innovations, all-new versions, and exclusive applications to induce consumers to purchase the latest iPhones or GalaxyS. Such tactics drive malleable watchers like teenagers and young adults to desperately ask their parents for new phones and possessions, a significant catalyst for a more materialistic worldview. Besides, it has become the norm that consumers tend to abandon the obsolete when acquiring new products. For this reason, this inclination, without a doubt, generates an incredible amount of waste and has severe repercussion s for the environment. In conclusion, even though psychological strategies are skillfully used to intensify corporations’ turnovers by promoting novel goods, corporate leaders should seriously consider the detrimental influences on people and the world. From my perspective, for a brighter future and a more sustainable economy, multinational companies should develop healthier ways of doing business based on ethical values.

Improve your Vocabulary for IELTS Writing

rejuvenate (verb): make someone feel or look younger or have more energy

catalyst (noun): someone or something that causes something to change or happen

repercussion (noun): a bad effect that something has, usually lasting for a long time

IELTS Writing Test in August 2021 with Sample Essay – Topic: Children

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Advertising Essay

Model Essay for IELTS - Advertising

This essay for IELTS is on the subject of advertising .

There are various types of questions you can get in the IELTS writing test and you'll see samples of them all over the following pages, but this one is an agree / disagree essay.

In these types of essays, you are presented with one opinion. Take a look at the opinion here in the question:

Some of the methods used in advertising are unethical and unacceptable in today’s society.

To what extent do you agree with this view?

So your options are:

In the answer below, the writer agrees 100% with the opinion.

As you can see, the writers opinion is made clear in the thesis statement (the last sentence of the introduction).

Model Essay for IELTS

You should spend about 40 minutes on this task.

Write about the following topic:

Give reasons for your answer and include any relevant examples from your own experience or knowledge.

Write at least 250 words.

Essay for IELTS Model Answer

The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable.

To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at times. Take for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumers' phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them.

A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products.

In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking.

It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society.

(296 words)

This essay for IELTS is well organized as there are five clear paragraphs, each containing ideas that are relevant, well expressed, and related to the topic.

Focusing on the language and structures in particular, the essay starts with an appropriate introductory sentence. Linking words are used accurately ( However, In addition, Therefore ).

Phrases that signal opinions are evident ( A further aspect of advertising that I would consider unethical . ..) backed up by reasons (... encourages people to buy products they may not need or cannot afford ) and examples ( Children and young people in particular, are influenced by adverts ).

In general, many other useful phrases are used, indicating a good control of language ( It is quite possible ... Many people consider . .. It is certainly true to say .. .).

Next >>>

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20 Common Essay Topics for IELTS Writing Task 2

Below is a list of the 20 most common IELTS essay topics that appear in writing task 2 with subtopics. Although the essay questions change, the subject of the essays often remains the same. Each topic is divided into subtopics which you should prepare.

You should practice developing ideas for all common essay topics used by IELTS so that you can write your essay within the given time limit. Follow this link to get over 100 IELTS essay questions for the topics below.

Common Essay Topics with Subtopics

censorship of art and artists
art at school
the benefits of art for individuals and society
small vs large business
international business
family run business
management and leadership
success in business
business and technology
skills vs knowledge for business
materialism and consumerism
technology and communication
family and communication
face to face vs long distance communication
types of communication
the development of character and personality
innate or developed personalities
female / male characters
prisons vs rehabilitation
capital punishment vs other types of punishment
criminals – what makes a criminal
major vs minor crime
crime and technology
teenagers and crime
role of policemen
men and women in law enforcement
cash vs credit cards
saving vs spending
globalisation and economy
world economic issues
economic progress and success
children and education
relevant subjects
education and technology
role of teachers
discipline and rules in school
single-sex schools
educational aid to poorer countries
protection of endangered species
environmental problems
saving the environment & solving problems
government vs individual roles
family roles
family size
the generation gap
role models
family and education
health diets
education of diet
traditional vs modern diets
children and diet
prevention vs cure
health and education
poor countries and rich countries
dealing with global epidemics
hospitals and treatment
exercise and health
having only one language in the world
methods of language learning
travel and language
the disappearance of languages
language and culture
censorship, control and freedom of speech
advertising methods
children and advertising
media and technology
news & reporting
Space Exploration
Water and Oceans
Change or Moving vs Stability and Constancy
paper books vs ebooks
children and reading
books in education
reading and leisure
controlling the internet
socialising online
children and technology (safety)
the change in society
letter vs email
storing data
safety of personal information
development of infrastructure
comparing forms of transport
problems with modern forms of transport
environmental issues
culture and travel
understanding people and travel
living in a global world
overpopulation
homeless people
crime on the streets
modern life styles
budget spending
public services
professionals vs amateurs
sport and learning
sport as a school subject
men vs women in sport
types of sport
women in work
types of jobs (blue collar / white collar)
children and exploitation
part time work
work and technology

IELTS Recent Exam Topics

To get a list of recent essay questions as well as recent topics and question from all other sections of the IELTS test, follow this link: Recent IELTS Exam Questions & Topics

IELTS Writing Task 2

Get model essays, tips, free video lessons and practice exercises for IELTS writing task 2: IELTS Writing Task 2

100 IELTS Essay Questions

Get over 100 IELTS essay questions for free. The essay questions are organised into topics and also into different types of essays: 100 IELTS essay questions

IELTS Vocabulary

Develop your vocabulary for some of the above topics: IELTS vocabulary page .

Main IELTS Pages Develop your IELTS skills with tips, model answers, lessons, free videos and more. IELTS Listening IELTS Reading IELTS Writing Task 1 IELTS Writing Task 2 IELTS Speaking Vocabulary for IELTS IELTS Test Information (FAQ) Home Page: IELTS Liz

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Hi Liz.. I really appreciate your good work here and pray that God will give you more strength to continue this your great work to humanity..

My question is on writing task 2 about the way they use to ask their questions.. For example,In many countries, paying for things using mobile phone is becoming increasing common. Does this development have more advantages or disadvantages? My question now, should I just choose one and give my reasons or should I elaborate on both the advantages and disadvantages and conclude with the one that has more advantage?..

Secondly,some will ask you to what extent do you agree or disagree?

Sounds like you need my advanced lessons which take you step by step through the different types of essays. This is a link to my store: https://elizabethferguson.podia.com/

Why are you not active in youtube. When can we see new video of yours there ?

This is due to a serious health problem that has prevented me from making videos for many years.

Breaks my heart to here this. I’m sure everybody’s wish here is same as me and that we all hope you recover soon.

Thanks. That’s very kind. I hope that next year my health will be more stable and if so, I’ll try to make some new videos 🙂

Hi Liz, Hope your great.

Just need your opinion about increasing overal writing from 6 to 7 or above. Even though how hard i tried my writing score is not increasing beyond 6. Would be happy if you could give your overal opinion on how to increase it. Thanks in advance

This is not a simple task to explain in just a short message on my website. For this reason, I created advanced writing task 2 lessons and e-books in my online store: https://elizabethferguson.podia.com/ . You can buy them individually so you can see if one of them helps you. If they do help, you can consider getting more.

I need your help in understanding this question in Task 2- writing. Some people think educated people are more valuable than people who learned skills through experience. Do you think educated people are the most valuable to society? What kinds of skills can people through experience that can benefit society? In this question, does education mean Hard Skills or formal education such a degree/ certification and skills through experience means soft skills? Thanks for your support.

Education refers to formal educational. This is about education or skills – not about different types of skills.

I’m new to this website, although reading the few comments here makes me feel secured. I hope to get the best from here. Thanks

Hello Liz You have some great content. It is extremely helpful when preparing for IELTS. Recently I came across an essay topic for GT that seemed quite vague. ‘In some areas of the US, a curfew is imposed, in which teenagers are not allowed to be out of doors after a particular time at night unless they are accompanied by an adult. What is your opinion about this?’ This is from a credible practice material. What is a good response to this?

Which sources did you get this from? IELTS essay questions do not relate to only one country. However, the topic of curfew is possible. With such a topic, you would write about freedom of movement, learning independence and learning about safety, against protecting children for various reasons.

I love the way you answered a question. Thank you Liz for your tutoring. Tan from Vietnam

Nice to meet you, Tan from Vietnam

Hi Liz, Is there any difference in essay topics that can appear for general and academic writing task 2? If yes, can you categorize them accordingly? Is there any difference in writing essay for academic and general ielts?

The topics are basically the same although it is unlikely GT candidates will get Space Exploration as a topic (but they could easily get this topic in the Speaking test part 3). For this reason, all candidates should prepare all topics. As for differences in the writing test, see this page: https://ieltsliz.com/ielts-gt-academic-writing-differences/

Your trainings are very useful. For those writing the general ielts test (Not Academic), are the essay topics limited to specific areas ? Would the topics be selected from the different essay types such as opinion essay, discussion essay, solution essay, direct questions etc ?

See this page: https://ieltsliz.com/ielts-gt-academic-writing-differences/ . If you use the RED MENU BAR at the top of the website, you’ll find links to all key pages on this site.

Hi liz, I am a trainer of IELTS. Your lessons are much beneficial for me. But I have a question that while getting training I heard from trainers that we are not allowed to use personal words like we, us, he, she, him, her, our as well as words like etc. and too, too much as it effect our writing bands. So can you tell me that is it put any effect on our band of writing or not? Thank you

“etc” is an abbreviation of “et cetera”. When you give examples, choose the number of examples to give rather than use “etc”. When you explain something, be specific rather than using “etc”. It is completely fine to use pronouns, but some pronouns are used more than others. For example, the pronouns “we” and “us” are not commonly used. Also the pronouns “he/him” or she/her” are also not used a lot because we are mostly writing about people in general rather than specific people. The word “too” is used whenever it is needed. So, you see, there are no IELTS rules about this. It is just about what the likely to be used based on the aims of the essay. I have a chapter on Pronouns in the Grammar E-book which covers this.

Task 2 academic topic: Date: August 6, 2020 Some people believe that old customs and traditions should be given up, as people do not use them now. To what extent you agree and disagree?

Hi Liz,, I would like to thank you for the great effort put in this website,, really useful. Regarding writing task 2,, what should I do if I did not get the meaning of the essay topic?!!

If you can’t understand the meaning fully, hopefully you can understand the meaning partially. Of course, it will affect your score for Task Response, but not for the other marking criteria. However, most essay questions are written quite simply so you can understand. Also, your preparation should involve reviewing all common topics and over 100 essay questions.

Hi Liz, I hope you’re doing well. I have encountered some problems in giving correct points in writing task 2. Here is the question of the task which I selected for your website. Some schools are very strict about their school uniforms and the appearance of their pupils, while other schools have a very relaxed dress code. May I know ‘strict about their school uniforms’ simply means having the same dress codes/school uniforms? Looking forward to your reply. Thank you so much

Strict implies that they follow the dress code precisely and have very specific dress codes. For example, they have very precise rules for the length of a girls skirt and they make sure these rules are followed. In South Korea, they are even strict about the length of a girls hair and if a teacher thinks the girls hair is longer than permitted, they get a pair of scissors and cut it. That is a very strict rule about appearance. However, in the school I went to, girls had to wear ties, but the ties could be tied in any way the girl wanted. There were also rules about how short a skirt could be. But, in fact, the girls often looked very sloppy with ties in a mess and skirt very short. So, my school had rules but didn’t enforce them properly. So, struct dress codes applies to both the rules and the enforcing of those rules.

Hi Liz, thank you for the very clear and informative explanation. I’ve bought your E-books and advanced lessons and I’ve noticed my improvement after following exactly what you mention in the books and the lessons. All in all, I’m more than happy that I found your website and I would highly recommend to anyone who wishes to score in IELTS follow every note and advise at your website. Thank you and stay safe.

I’m pleased you are improving 🙂

Hello Liz, I have been reluctant to send you a comment since I don’t know if you would be free to reply. I am planning to take the GT exam whenever the quarantine is over but until then, I have been practicing the writing task. my questions is: Can you have a glance at my essays and just let me know if what I am doing is right or not? I just need to know if my answering steps are in place, if I am starting my essay in the correct way and how much will I approximately score if I continued practicing in this manner. Thank you in advance and stay safe!

Unfortunately I don’t offer a marking service at present. However, I suggest you get my Advanced Writing Task 2 Lessons which take you step by step through each paragraph and will ensure you use the right techniques. I’m running a discount from about May 5th on those lessons as well as for my new Grammar E-book which will released then. Wait for that time to purchase.

Is there any important topics for GT essay? Could you please assume frequently asked essay?

There is no difference between GT essays and Academic essays except that the GT essays are easier with slightly easier essay questions, So, ALL the lessons and tips for writing task 2 on this site are for both GT and Academic Writing Task 2. If you want ideas for topics, get my Ideas for Topics E-book which you can find in my online store. Click here: Liz’s Online Store

I just started ielts preparation so please share ielts materials.

This whole website contains hundreds of page of lessons, tips etc. Go to the HOME page and read how to access them.

Hello Liz, I have a question to ask about agree or disagree essay. “In the future, it seems more difficult to live on the Earth. Some people think more money should be spent on researching other planets to live, such as Mars. To what extent do you agree or disagree?” My essay goes like this: 1. Intro: disagree, money should be spent on saving the Earth rather than doing researches on other planets 2. Body 1: no certainty about life on other planets => could waste money 3. Body 2: saving the Earth is more important => reasons 4. Conclusion Is it ok if I write like that? Thank you in advance!

You have the right approach. However, your third body paragraph is not needed. That forms part of body paragraph 1 = Earth is more important which is why more money should be spent on research.

Dear Liz, do we have to practice all the subtopics to get a good band in writing? Or working on only one subtopic will be enough?

The more you prepare, the better your chances of getting a specific question you have prepared. You can use this page for questions: https://ieltsliz.com/100-ielts-essay-questions/ and this page is a link to my Ideas for Essay Topics E-book in my online store: https://elizabethferguson.podia.com/

Hi Liz, Thank you for your effort in providing excellent resources. I have a strange question. If I get a question which I dont know at all in task 2, can I write something general related to that.For instance, if they asked about the importance of preserving historic places, can i just talk about history and can still get good bands for the other three criteria except for task achievement. Secondly, If I dont talk about anything about history,and I completely write offtopic, do they still consider my answer by giving 0 for task achievement,but giving appropriate band scores for the other three criteria.Thank u

1. If you don’t write about history at all, you might get band 0 for a memorised answer. Don’t change the topic because you prefer a different one. 2. If your topic is obviously off topic because you chose that – the above might apply. 3. You should always stick as close to the topic as possible. Yes, being on or off topic, only affects Task Response score – unless the above applies. 4. If you got my e-book “Ideas for Essay Topics” this is an unlikely situation: https://elizabethferguson.podia.com/ . In fact, preserving old buildings and also the importance of history are both given in my e-book which actually covers over 150 common essay topics. I hope this helps 🙂

Hey Liz, Greetings. Can I agree on the first half and express my disapproval on the second half for the same essay?

For the same point? You would say “I agree in free education” and then in the next paragraph you would say “I don’t agree with free education”? This means you have confused the reader. In an opinion essay, the requirement of a high score is that you maintain a clear position throughout – this means one position from start to finish. This is clearly stated in the band score descriptors that IELTS have published to the public.

I think what you are talking about it actually a partial agreement (a balanced approach) to an opinion essay. You should only try this if you have been trained. See my Advanced Writing Task 2 Lessons which you can purchase on this page: https://elizabethferguson.podia.com/ . Otherwise, stick to a one sided approach – it’s easier.

it depends on the plan followed in an essay as well as question asked. for illustration, if you are asked to give only your views then you can,,or if you are asked to discuss both pros and cons of notion.In the case,you are discuss give only one side so you have to go on one side either in favour or not. MAY YOU FIND THIS HELPFUL

Dear Liz Thanks a million for all the unconditional help and support you have given us during these years to improve our English. I have a question regarding Agree/Disagree essays. In the following essay question are we supposed to write about both positive and negative effects if we think there are more positive aspects? I mean in these types of questions we must explain both sides even if we think there are more advantages? Below is the question. In the last 20 years there have been significant development in the field of IT. However, these developments are likely to have more negative effects than positive in future. To what extent do you agree with this view? Best regards Mona

You need to look at how it is phrased: more X than Y. If you think there is more X, you will also think there is less Y. This means you will explain both from your point of view. Do you see what I mean?

MAM A Huge Thanks for providing theses topics! I have almost gone through every topic in detail and now when i check latest questions from your website, i feel like i can write ay of those tasks easily.

I have just one doubt. While studying about poverty i found that every cause of it is totally related to other one, and in this situation it becomes difficult to write two separate reasons or body paragraphs about poverty. Overpopulation, for instance, is the reason of lack of resources or services that include education, but education can be a different reason. In the similar way unemployment is another cause of pooverty, and unemploymet is also due to overpopulation.

You have plenty of ideas and that’s great. Now it is your task to select and organise. You can’t put all your ideas in your essay – you need to decide which ones to use. If the essay is about poverty (lack of money), then resource depletion isn’t really relevant. However your point about limited education is a good point. You do not need to link lack of good education to overpopulation – that isn’t necessarily connected. So, one cause is – lack of good education which helps create professionals who will pull a country out of poverty. Your second point is lack of employment – this is a clearly connected to poverty and that is a another good cause. You can add as a supporting point that overpopulation leads to too much competition for jobs that are scarce in the first place. So, you see, you need to filter your ideas and cut out any point that isn’t directly related. IELTS essays are short – only 280 words on average – you can’t list everything. So, we have cut out “resource depletion” and we have decided that “overpopulation” is a supporting point which adds problems to the lack of employment. The two main causes will be: limited education and lack of jobs, which together cause poverty both for the country, for families and for individuals. Do you see how you need to plan more after you have brainstormed. Once you have ideas, sift through them to choose only two causes that you will use. This of course is advice for a cause/solution essay where you shouldn’t have more than two causes. I hope this helps.

Thanks for clearing my doubts mam You are so generous and humble. I can’t express my gratitude towards you in words.

I wish you healthy and happy life!!!

Dear Lucia, Thank you so much. It took me about 2 month to improve my skills and to be honest, I spent most of my time reading different topics. Based on Topic’s complexity and range of questions, each topic took me between 1 to 4 days to study at first.

Hi Dear Liz, I didn’t know where to say my words so i Chose this page. I just wanted to extremely express my appreciation for your great website and your efforts to help people pass the IELTS exam. I have centered around my study time on your website and I went through all the 100 essay topics and latest speaking questions in all three parts. I have succeeded in the exam with L:8.5, R:8, S:7.5, W:7.5 while my previous scores were: L:8.5, R:8.5, S:6.5 W:6 and your website was the one main way that made my dream come through. I again want to thank you a lot and I am referring your website and your courses to all the people who ask about my success path here in Iran. I hope all people understand and appreciate your hard work and thanks for all the positive energies. Regards, Danial

I’m really pleased for you, Danial. It’s great to see your scores improving so much – well done 🙂

hi liz there is no written topic about globalisation…. can u please provide

See the topic of society on this page: https://ieltsliz.com/100-ielts-essay-questions/

Hi Danial, I am also happy for you that you got that such a brilliant score.. Could you please share how you make it? I also following Liz’s website which is very helpful fo me.. But i wondering about how long did you prepare to get that much improvement?and how many topics of writing did you do everyday?

Thank you in advance

Hi Danial, What exactly you did to improve your skill by this website?

Dear Liz, I just want to know that in agree or disagree type of essay, the body paragraph should be based on one side either agree or disagree or it should be 80:20 ratio? Please guide me, I will be very thankful to you.

There are no such rules. No rules at all like that in IELTS. You decide your own personal opinion when you read the essay question.

Are calculators allowed in the IELTS exam? Thanks!

IELTS requires no calculations and, therefore, you need no calculator.

Hlo mam can u please provide last 3 months essay topics

See this page: https://ieltsliz.com/ielts-writing-task-2/

Hello Liz, I had this question, I saw several times in videos that while question asks about “advantages and disadvantages”, tutors write one example of for each advantage and disadvantage. I was wondering, is it OK to do so on test day? thanks in advance!

It is your choice how you expand and explain your ideas. You can use or not use examples – it’s your choice.

I had a question and would appreciate if you could kindly clarify. The below essay statement falls under which category? and Why? To me it looks like an opinion essay where we need to choose a side either positive or negative and then give points to support the view in 2 paragraphs. Is that right?

Essay Question: Some universities offer online courses for students. Do you think it is a positive or negative development for students?

The question is listed under sample essay questions on this website.

Thank you, Soumen

This is listed under the category of direct questions. It requires you to answer one question only and present your opinion. You can find a model for this on this page: https://ieltsliz.com/ielts-writing-task-2/

Please give me last six months essay topics which came in a ielts exam..

http://www.ieltsliz.com/recent-ielts-questions-and-topics

I’m Ali , from iran and I have to say THANK YOU ! May God bless you

Advertisement reflects the power of renowned consumer products in which celebrities are act as a crowd puller by doing advertises on television screen. Youngsters attract easily due to their favourite film stars , singers advertisevent. However, it is true argument that reduces the substancial real needs of the society in which they sold their goods.

Throughout the years, the scenario has been changed due to development of technology worldwide that helps the advertise companies to launch their products efficiently. Although, there is no actual need of that goods but individual purchase it through online website for instance, http://www.amazon.com /www.eBay.com etcetera that leads to wastage of currency and also grown-ups foster their guardians for that unworthy things. Besides this, companies provide lot of benefit and offer on goods to influence the public but it might have palpable effect that create skin infection , elergy problems due to the usage of cosmetica, medicines or protein powders that are consumed to gain or lpose weight . So , generally unhealthy for people.

On the other hand, there are various aspects against this argument. It is a people’s choice to take decision to buy goods . Advertising may be not a cause of consumer’s buying habits .individuals have their own spending habits . If they have got enough disposable income then they have right to purchase that product . Before buying consumer goods they should evidently aware about it positives and negatives.

To conclude , it is quit inconvenient to say everyone is swayed by advertising. Compared with other product companies , the sensitive areas of business such as toys industries that should be curtail to advertise because children have not enough mature to judge about good or bad.

Sory I don’t comment on writing.

Hi Liz, your website is very helpful,no doubt :). My ielts test day is 15th dec and i am really confused… i wanted to ask that what i ought to do if i have no knowledge about the question in writing task 2. waiting for your response.. Thanks.

You will have a problem if you have not prepared ideas for common topics in writing task 2. See this page for a list of more topics: https://ieltsliz.com/100-ielts-essay-questions/ . You can find ideas from model essays online and debate websites.

hi Liz, today I have elaborately studied marking criteria of writing task 2. Could you please explain me these three things- 1)coherence 2)cohesion 3)referencing

looking forward to your reply thanks in advance 🙂

You can find detailed information about the writing task 2 band scores on this page: https://ieltsliz.com/ielts-writing-task-2-band-scores-5-to-8/ . Coherence is about your language being easy to understand with a logical flow of ideas. Cohesion is about how ideas connect to each other (ie linking). Referencing is about referring back in grammar by using “it” or “they”.

thank you : )

I have been looking for site to know writing task 2 topics with sub-topics,thanks to ieltsliz because its made my task easy.

You can find more here: https://ieltsliz.com/100-ielts-essay-questions/

You might have no idea how MANY DOCTORS around the world are thankful for your help in learning English! On behalf of all white coat wearing people, THANK YOU!.

I read many FB med group chat’s comments and other social networks, where many who want to come to the UK to practice medicine get together , and many of them recommend watching your videos.

Thousands of them, mostly from developing countries, show their gratitude to you.

we need above 7.5 in total and above 7 in each.

Personally, I have given IELTS 5 times, in 6 years. Unfortunately, I have not received the required score yet. BUT, I have received in Speaking 8, reading 7, Listening 7.5, and most horrible part-writing 6.5

Those numbers were different in each time, I just compiled them in the best shape, to show the greatest achievement I could get in those hardest ever my exams. I never got any bad marks during my 8 years of medical exams. I graduated from medical school with Honors yet ENGLISH- is my weak point.

I am proactive and will try for the 6th time, I believe it will be my last time of giving IELTS, I will achieve the required and even more band.

I have never really practice writing exactly at it is given in your explanation. But this time I WILL.

from Central Asia.

Thanks so much for your comment. I’m aware of the issues doctors face hitting their required score and am glad my site helps 🙂 I have actually replied to you at length via email using the email address you have used to post this message. Take a look as I’ve given you some extra tips and a gift. Good luck 🙂

Thank you . You are not wise only, generous and have real concerns for your students.

Heavenly rewards for your tremendous work.

Advance Merry Christmas!

Many new adventures in coming year 2017!

Thank you!!!

Merry Xmas 🙂

Thank you Liz for your help so much! I know you have probably heard it many times before but I really do appreciate your great work. In my case especially, your study materials are priceless. I am a mother of a 9 months old baby girl so you can only imagine how challenging for me is studying and taking care of her at the same time. Actually, now at the moment I am burning the midnight oil to study for my IELTS exam (Academic) which is coming in the beginning of December 2016. My English is far from being perfect and my dream is to get band 8+. I am full of doubts and totally bushed, worried about my final results but I know that I just simply cannot give up. I think many people are having the same thoughts and worries as I do. But you are here, for us and that’s amazing. I am sending my warmest greetings from Finland.

Coming soon 🙂

Thank you very much for your stunning site and I really like and benifited from it.I am a student of IELTS. My asking to you, how can I guess Argumentative written or narrative written. Some time I make mistake it . May you give me any easy way to identify it. Thank you

See the free information video on this page which explain the five types of IELTS essays: http://subscriptions.viddler.com/IELTSLizStore

4 in reading

really love your website. It’s very interactive.

In my speaking test had to speak about the last story I had watched on TV, with whom I watched and what did I liked about it and why.

Thanks for sharing 🙂 I’m glad my site is useful.

Hi, In most of the GT writing test part II in the introduction paragraph, its mentioned that “In this essay I will be describing or I explained about…..bla bla

Similarly, In conclusion part,”I/we discussed and explained so and so…….”

My question is that is it right to use I and We the way I used in the above example or generalised statement will be given more weightage.

None of the phrases you have listed are advisable to use. I suggest you see my advanced writing task 2 lessons: http://subscriptions.viddler.com/IELTSLizStore

Hi Liz Thank you for your great and wonderful lessons and tips that is really valuable to us. i bought your Advanced IELTS Writing task2 for different types of essay questions and its amazing,v.thanks. “people should work a fixed number of hours per week,and employers should not ask anybody to work more than this” give reasons for your answer and include any relevant examples. what is this type of essay?and how to deal with it?and if any advices you can give it to me regarding my question. thank you.

That question is not complete. Where did you find it?

Cambridge 10 general training test2

Sorry..test1

That’s so badly written for an IELTS question. It’s an opinion essay. You need to comment on the opinion given by giving your own opinion. You need to explain what you think of people working a fixed number of hours in a week.

Hello mam, i done my best in ielts exam …i follow format similar trend which should be followed but unfortunately i overall got 5.5 band in writing ..Can u suggest me something ..now I’m going for it again.

See my advanced lessons: http://subscriptions.viddler.com/IELTSLizStore

I am going to give general ielts test and I need your advice before giving the test please give me some tips for general ielts test and which lessons is are good for general test from your lessons

All writing task 2 lessons are also for GT. On the writing task 1 page, you will find tips for letter writing.

I am preparing for Ilets Academic exam, It is on 31st March, I have started my preparation on 19th March 🙁 My goal is to achieve 6.5 band in writing, i am doing quite well in other sections. But i am not feeling confident in writing, kindly give me some tips on writing

Hey Liz, I know you are taking some time off. However, I have a question for you in regard to Task 1. When the question is asking you to write a letter to your friends and in your letter, thank them for the photos and for the holiday you spent overseas. Since, no names were given, how would you suggest addressing this letter ? Would you suggest simply using imaginary names? Thanks

https://ieltsliz.com/liz-notice-2015-2016/

Thank you for sharing valuable information for IELTS exam.

After going through your tips, I am a bit confused about how to write an essay for the question ‘To what extent do you agree’?

For example, “Most artists receive low salaries and should therefore receive funding from the government in order for them to continue their work. To what extent do you agree?” – – Can I disagree with the statement or I have to agree only? As I can say here that government has other priorities as well. – In addition to funding, can I write something like additional unemployment benefits for artists etc to further help artists. – Furthermore, If I agree (partially or fully) or disagree, two body paragraphs which I make, I have to justify my statement given in introduction only or can I discuss other side as well (may be in second para)? – I am getting confused over this type of question (To what extent) so please provide me with some resources on it as I have my exam on 23rd Jan.

Hi, Do you have any solve essay so that I can see all the method.

What is your opinion on giving a Title to the Essay before we begin writing it. Will that have a positive or negative impact? Please advice.

Thanks, Vijay

You should not write a title. Liz

hi madam I bit confuse about what I write in this topic some sports make use of steroids in order to boost their performance as it easy to obtain legal drugs through a medical prescription . suggest some possible measures to check such unethical practices ielts task 2 …Please reply me as soon as possible because my exam is on 7 November. .Thanks

This can be checked by regular urine and blood tests. It can also be dealt with by having harsher penalties for people using drugs to enhance their performance. This issue has been in the news a lot so you can read up on google. Good luck Liz

I can’t remember where I found an essay question that really stressed me out. It was something along the lines of “Some people believe the government should spend more money on defense while others believe social benefits should be favored. Discuss both sides.” I really can’t remember what it was exactly, but it concerned defense and social benefits and I honestly had no idea what I could write about on that topic. Would you have tips?

Thank you so much,

This is a current issue in many countries. Should a country aim to protect itself or should it spend money on providing benefits for its citizens. Defense is essential in order to ensure the security of a country and its citizens. Without defense, a country would be open to attack from terrorists or other countries. It is in the interest of the citizens to provide strong defenses. However, if many of a country’s citizens are in poverty or sick, the government has a responsibility to provide benefits and extra money to support them. Without these benefits, they might end up living below the poverty line. I hope some of these ideas help. Feel free to share your views. Liz

Thank you so much for your answer !

Also, I read that each paragraph should have one controlling idea. However, on subjects such as “Some believe a good salary is more important, others believe an enjoyable job is more important. Discuss both views and give your opinion” (something along those lines, I shortened it of course). I’m struggling on two things :

1. Is it ok if I write two paragraphs, one about good salary and the other about enjoying the job but with more than one idea for both? (ie. I wouldn’t have one single controlling idea). 2. Do I have to give my opinion in the intro or can I give it in the conclusion?

Thank you for your time!

You must put your opinion in the introduction, body and conclusion. You could have two body paragraphs and join your opinion with one of them or you could put your opinion separately. Have a think about getting one of my advanced training lessons for essay writing – they are very detailed and will help a lot: http://subscriptions.viddler.com/IELTSLizStore All the best Liz

i think you are right this will help us and our country and their would not be any problem.

The writing task 2. I came across in my IELTS general exam was

Some people thinks that radio is much more interesting and entertaining than Tv. To what extent do you agree? Or disagree?. Discuss with relevent examples.

Thanks for sharing 🙂

Hello there ! Liz, I tried writing this topic and I’m trying the For-and-Against approach, and my opinion stated at the last paragraph. However, I can’t come up with any ideas as to how is radio more entertaining? How is it more entertaining than TV? Could you please help me out?

I am not clear what topic you are referring to – you need to write it in full in your message. Also I don’t know what you mean about the “for-and-against” approach. Are you talking about the discussion essay? Liz

Oh, I’m sorry, I completely forgot to mention which essay I was talking about. I was referring to “Some people think that radio is much more interesting and entertaining than TV. To what extent do you agree/disagree?” And what I meant by “for-and-against” was that I handle those type of questions like a discussion essay. I would first write the reasons why some people think it IS better than TV, and in the next paragraph I would list the reasons why others think it IS NOT. At the end I give my own opinion. However, I couldn’t think of any ways in which radio is more interesting, so I thought I would ask you for some ideas.

Thank you for the fast reply!

It is ESSENTIAL that you follow the instructions. The instructions do not say “discuss both sides”. This is an opinion essay, you decide your opinion in the introduction and explain it in the body paragraph. Never add any information which is not your opinion. If you fail to follow instructions 100%, you will get a low mark. See my opinion essay lesson from my online course for detailed training: http://subscriptions.viddler.com/IELTSLizStore All the best Liz

Do you teach online ?

At the moment, these are the only extra lessons I offer: http://subscriptions.viddler.com/IELTSLizStore All the best Liz

Hi Liz, I found your blog very useful, I have my exam in a week time, I m looking to improve my scores in Reading and Writing Section of ielts, I m good enough in English I would say, What tips you would help me on this.

Listening: As I m from Asian, And you mentioned that on your video that most of the foreigners have issues when it comes to listening to Plurals. with S. any way i can differential or improve on identify it. if so

Reading for General: Ii have experienced issue with matching question type and matching of heading or where you have lists of headings to choice or pick from like for example ( i, ii, iv) or the case of matching with the paragraph ( A, B, D,H). one where of the problem i fixed was with use of Synonyms in passage vs question., with the crunch of time . Are the Any Traps.. to look out for or tips that can help me to do well with this kind of questions apart from skimming the text and identifying the main idea of the paragraph…

Writing: I have issue with sentence construction or paragraph building i have ideas or points in mind when i end up reading up a task question.

Speaking: I plan on using diverse vocabulary words. towards my topic, but how would be able to know when should i use , Could be/ Should be / Would be any differences on those, I m sure i m likely loose points on misuse of words in context or when it comes to pronounciation of words. is that the case

I don’t have time to give you all tips but here are some. For speaking, the issue you are talking about is not vocabulary, it is grammar. The use of the correct modals (should, could etc) and the use of conditional sentences all relates to your grammar accuracy and range. You will find a grammar website recommended on my useful website page in the IELTS Extra section. For writing, the key is preparing ideas for all common topics and also planning your essay so that each paragraph has a central point. If you mix your ideas up in paragraphs, you will not get a good mark for coherence and cohesion – so plan your ideas and then plan how to put them into paragraphs. After that, plan how to support them. All that should be done before you start writing. All the best Liz

Would you recommend to have a balanced view? Or single sided view? If I will choose a balanced view, I think I still need to state clearly which side I preferred. Is that correct? Thanks

You can get a good score with either approach. A one sided approach choose one side (either agree or disagree). The balanced approach is a specific opinion which doesn’t fully agree or fully disagree. I’ll soon be releasing a video to buy which explains in detail how to do both approaches for the opinion essay. I’ll post a link when it’s ready. Liz

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Recent Most Popular 100+ IELTS Essay Topics of 2024

The one-hour writing portion of the International English Language Testing System (IELTS) consists of two tasks, task 1 and task 2, which evaluate your vocabulary, grammar, word count, collocations, and capacity to create complicated sentences sparingly and effectively.

It is crucial to realise that the IELTS Academic and General Training Tasks have different essay subjects. IELTS Academic Task 1 requires you to create a report using a graph, diagram, or chart; in contrast, IELTS General Training Task 1 requires you to write a letter. Essay writing is the second task in both the General and Academic modules. Although the themes for essays in each module may vary, the approach to producing essays is always the same.

To determine the Academic IELTS Writing Task 1 and Task 2 scores, examiners consider the following factors: Task Achievement, Task Response, Coherence, Grammatical Range and Accuracy, and Lexical Resource.

Table of Content

Latest IELTS Essay Topics for 2024

Environment, personality, global consumerism and business., essay types for ielts, opinions essay, discussion essays, advantages and disadvantages question essays, direct questions essays, ielts writing task 2 preparation tips, how should the ielts writing section task 2 essays be answered, first, read and comprehend the question, arrange the answer, write a strong introduction in step three, carefully select the primary content.

Most IELTS essay topics center around current affairs and global events. The following listicles contain some IELTS essay writing topics. Additionally, practicing the sample essay questions is one of the best strategies to get ready to answer essays in the IELTS Writing section. Below are the topic categories and essay writing examples to assist students searching for the newest IELTS essay topics:

Students searching for the newest IELTS essay themes can find assistance with the following topic categories and essay writing samples:

Environmental Crisis: One of the most often asked IELTS topics is the environment essay (band 9). But since this is one of the most specialized topics and might cost you points, many students don’t think they need to prepare for it.

Global Warming: Questions about general conversation subjects like deforestation, global warming, the greenhouse effect, and climate change are frequently included in the speaking and writing areas of the IELTS exam.

Sustainable Energy: Writing an essay might be a difficult chore if you are not familiar with its structure and topics. Each sentence needs to make sense and be constructed such that it conveys information and a clear picture. If you write your essay off-topic, you can lose points. Nuclear power and sustainable energy are contentious issues, therefore being knowledgeable about them will set you apart from your peers.

Fossil Fuels: The topics for IELTS essays in writing assignment 2 typically revolve around subjects that are commonly discussed in the everyday lives of applicants. The substitution of renewable energy sources for nonrenewable fuels is one such issue.

Hobbies: “Hobbies” appears frequently in both the Speaking and Writing Task 2 sections of the IELTS exam. Examinees should find this to be a straightforward, mark-fetching topic with minimal obstacles.

First impressions matter a lot in terms of personality as IELTS examiners read hundreds of essays every day and have limited attention spans. Therefore, it is crucial that you start your IELTS essay correctly and give a strong first impression.

Fashion : Often featuring worldwide themes, fashion is one of the best subjects to hone your public speaking abilities.

Education: The IELTS Essay on Education is one of the hardest assignments, with erratic questions throughout the test. Education: The Significance of Extracurricular Activities and School Values. Opinion-driven, these education essay topics—such as the value of leisure activities—evaluate students’ capacity to articulate their knowledge and abilities in a meaningful way.

Government and Society: If you’re planning to take the IELTS exam, you should familiarize yourself with as many topics that are common to Writing Task 2. Government and society is one such frequent IELTS exam theme that you should be familiar with.

Ideal Society: To strengthen their writing and vocabulary skills and raise their overall band score, applicants should practice answering sample questions and practicing essay responses for the Ideal Society IELTS essay.

IELTS writing task 2 frequently features essays on social media. Keeping the word count within reason and being aware of several approaches to the topic are the easiest ways to tackle a social media IELTS essay band 9 or related topic.

Worldwide Trade: The IELTS exam has included global business as one of its themes over the years. In order to properly respond to a question on such a topic, your response must include all relevant details, arguments, justifications, opinions, and supporting proof.

The functions of management and leadership are crucial in any organization. You should always write an essay that answers the query while writing on such subjects.

Language Barriers and Foreign Culture : IELTS Writing Task 2 frequently addresses the themes of foreign languages and culture. Share your thoughts on these subjects.

Sports and kids: Sports are a recurrent motif throughout the essay, and the text should never stray from the major ideas.

Health Obesity: In IELTS writing task 2, essays about overweight people are frequently assigned. Overweight may also be discussed in relation to obesity, current trends in children’s and adults’ health, and other related subjects.

The themes for IELTS essays are typically divided into different sections.

Any of the following essay types may be seen on the IELTS exam:

You are required to provide your thoughts on the assigned topic in this essay genre. Naturally, having prior knowledge of frequent topics that are popular in the IELTS exam is the ideal method to score highly in such essays.

Examples of Questions

Nowadays, most teenagers have a smartphone. Give your thoughts so that we may talk about the benefits and drawbacks.
In recent years, crime novels and TV shows have gained a lot of popularity. What thoughts do you have regarding these criminal dramas?
Developing countries frequently need aid from other countries. While some think that guidance and practical support would be more helpful, many feel that financial assistance should be provided. Talk about your thoughts on both of these points of view.
While some people think industries are to blame, many people think cars are the main source of pollution in cities. Describe the opposing viewpoints and offer your own.
A common belief is that the government ought to provide financial assistance to those who engage in the arts. Others think they should look for different sources. Give your thoughts and discuss each point of view.
Some people think that perseverance, commitment, and drive are the keys to success in life. Many people, however, think that other crucial elements, such as wealth and good looks, determine success. Give your thoughts and discuss the two points of view.
Government funding of programs aimed at finding extraterrestrial life is a popular belief. But some think that governments ought to concentrate on global problems that still need to be solved. Talk about both points of view and offer your own.

In the context of discussion essays, candidates must present arguments in favor of or against each issue. These are the most typical essays that can be seen on the IELTS exam.

Many people think that living in a large city has more benefits than living in a rural area. Do you think this is correct or incorrect?
More than any other element, an individual’s age group determines their shopping behavior. Do you think this is correct or incorrect?
In industrialized nations, the number of overweight children and adolescents is rising. For most developed nations, this is a serious issue. Describe this issue’s causes and effects.
One fantastic invention that benefits everyone on the planet is the internet. However, there are a number of problems with regard to personal data control and security. Do you think this is correct or incorrect?
People who are exposed to advertising are less likely to be creative and more likely to act and appear alike. Do you think this is correct or incorrect?
Many times these days, parents plan extra classes for the weekends or even after school. Do you think this is even remotely helpful? Or are you of the opinion that the education offered in schools suffices?
There are others who think that abolishing the death penalty is a good idea. Do you think this is correct or incorrect?

Students are required to discuss both the advantages and disadvantages of a certain topic in this kind of essay. These essays assess your ability to create arguments and how well you can express yourself in English so that your opinions are as clear and consistent as possible.

Many places have benefited immensely from international tourism. Significant worries have been raised, though, regarding how it may affect the local population and ecology. Are there more drawbacks to foreign travel than advantages?
Recently, legislation restricting employees’ daily working hours have been passed in some countries. Describe the impact that this will have, if any, positive or negative.

The themes for this kind of essay will be given to the students as direct questions, to which they must respond with their own ideas and experiences.

In the past, going shopping was a common household chore. Today, though, it’s more of a pastime. Does this pattern seem promising?

Since they can communicate in English really well, many students think they don’t need to prepare much. It’s true that the IELTS test is difficult. Actually, the test could be challenging for native English speakers as well. Candidates should thus begin their preparation for this portion as soon as possible and should follow a strict and thorough approach.

Start studying for the IELTS at least six months in advance of the date you plan to take the test, and be sure to dedicate some time each day to each of the four components.
For both writing tasks—especially writing task 2—select writing themes and make an effort to write about them every day. Keep an eye on the clock; you have one hour to finish both assignments.
Allocate a substantial amount of time to acquire new words and review grammar. Structured thinking comes next, which enables you to express your ideas in a logical manner. Keep clarity, rationality, and lucidity in mind when you write.
Since any topic could be included in the second IELTS writing task, you should broaden your ideas. Examine all available materials, including books, magazines, and internet resources, to increase your vocabulary and level of understanding. Moreover, practice as many mock.

To successfully improve their essay-writing skills in the Writing portion, students might use the following strategies:

To succeed in assignment 2 essays, you must first thoroughly read and comprehend the question. Candidates typically respond to the question without fully comprehending what is asked of them. It is important for candidates to thoroughly examine the question, determine its type, and attempt to pinpoint its keywords. Lastly, before attempting to respond, they should comprehend the instructions completely.

Students must organize the format of their answers after they have a firm understanding of the question. This will enable candidates to arrange their thoughts and create a concise and coherent response.

The essay’s opening should provide a summary of the main points of the paper. Make sure your opening effectively summarizes the main points of the essay.

The crucial section of the essay is the main body, where you have to include all the information that is required. Make sure to support your ideas with relevant information, examples, and explanations. After finishing, a suitable conclusion must be provided

Also Read: IELTS Exam: 8 Weeks Study Plan IELTS Writing Task 2: Format, Sample, Tips IELTS Academic vs General Tests – What’s the Difference? IELTS Eligibility 2024: Check Minimum Age Limit, Qualification & Score Required

IELTS Essay Topics- FAQs

What is the best way to do well in ielts writing task 2.

Task Response, Cohesion & Coherence, Lexical Resource, and lastly Grammatical range and accuracy are the four primary performance criteria for IELTS Writing Task 2. Make sure you adhere to these four standards when preparing by using appropriate reference materials and practice questions.

Which are the most often requested questions in IELTS Writing Task 2?

In IELTS Writing Task 2, there are various question categories to choose from, such as: Problem/Causes, Opinion, Advantage/Disadvantage, and Discussion of Views.

Which major themes underlie the questions in IELTS Writing Task 2?

A few of the overarching topics are Crime & Punishment, Art, Business, Environment, Food, Health, and more. For question framing, concepts and subjects are grouped under these major themes.

Does the IELTS Writing component require the usage of complicated words?

A further benefit is having a strong vocabulary. However, it’s not appropriate to firmly insert challenging words into phrases. Your phrases should flow naturally and be appropriate for the meaning and situation you’re in.

How can one generate concepts for IELTS Writing Task 2 (2024)?

To come up with ideas for IELTS Writing Task 2, the simplest methods are to look at sample essays, search for ideas on Google, speak with experts, watch movies, ask yourself some questions about the subject, and come up with primary concepts from particular examples.

In IELTS Writing Task 2, how many errors are permitted?

If you write a strong essay overall, the examiner will ignore one or two faults. Nevertheless, committing more errors than that could result in a worse IELTS band score.

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50 Latest Advertising IELTS Topics
50 Latest Advertising IELTS Topics. Get a band score and detailed report instantly. Check your IELTS essays right now! ... Writing9 was developed to check essays from the IELTS Writing Task 2 and Letters/Charts from Task 1. The service helps students practice writing for IELTS and improve their writing skills. By using this site, you agree to ...
Media and Advertising Essay Titles
IELTS Essay Questions for the Topic of Media and Advertising. All essay questions below are reported by IELTS candidates and seem to have been repeated over the years. ... Media & Advertising Essay Questions for IELTS Writing Task 2. Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think ...
IELTS Writing Task 2 : Topic Advertising
In conclusion, I believe that advertising is still an extremely effective way to attract consumers and persuade them to make purchases because it takes advantage of repetition and emotional appeal. Estimates scores. TR: 7.0 CC: 7.0 LR: 8.0 GRA: 9.0. Overall: 7.5. Tags. writing task 2.
IELTS Topics: Advertising [With Speaking and Writing Sample Answers]
Advertising Essays - Sample #2. Here is another IELTS writing task 2 question about advertising. This one is really interesting so I wanted to include it here: Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
IELTS Writing Task 2 Advantages and Disadvantages Essay Topic
IELTS Writing Task 2 Sample Essay. Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences. ... More Writing Task 2 Essay Topics. Every year several languages die out; Some People Think That Parents Should Teach Children ...
IELTS Essay: Advertising
Write a topic sentence with a clear main idea at the end. Explain your main idea. Develop it with specific detail as fully as possible. Continue to develop it and don't change to a new idea. 1. Nonetheless, advertising mainly serves to distract and entice. 2. The purpose of advertisements is not simply to inform. 3.
IELTS Essay, topic: Advertising
IELTS Essay, topic: Advertising. 1 Comment; IELTS Essays - Band 7; Advertising is all around us, it is an unavoidable part of everyone's life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any ...
IELTS Essay: Effects of Advertisements
5. Moreover, the 1% who make an immediate purchase are only one piece of the overall strategy. 6. Advertising raises brand awareness and may lead to later consumption and even have a subliminal effect that is difficult to trace. Write a new topic sentence with a new main idea at the end. Explain your new main idea.
IELTS essay Band 8 Topic: The main aim of advertising is to improve
IELTS essay, topic: The main aim of advertising is to improve sales of products that people do not really need (agree/disagree) ... You addressed the task effectively and presented a nuanced view of the role of advertising. The essay states a clear position that acknowledges the complexity of advertising's objectives beyond merely increasing ...
Advertising Essay Ideas
A player who misuses drugs or acts will negatively impact the firm and vice versa. 2. Advertising Targeting Children. Let's discuss some problems and possible solutions for the topic "advertising targeting children". Problem. Advertising high-fat and sugar-content foods and drinks contribute to childhood obesity.
IELTS Essay: Consumers and Advertising
Analysis. 1. Advertising has become an increasingly pervasive and, arguably, compelling presence in the modern world. 2. In my opinion, marketing greatly influences the average consumer and there should strict regulations in place to ensure it does not become overly invasive and manipulative. Paraphrase the overall essay topic.
IELTS Writing Task 2
IELTS Writing Task 2 - Topic: ADVERTISEMENT AND CUSTOMER. ielts writing topics 2019. Advertisements. 1. Advertising is all around us, it is an unavoidable part of everyone's life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion.
Writing Task 2: Topic Advertising
Recent IELTS Writing Actual Test : 03.2023 Advertising influence people to buy things such as clothes and shoes. What are the problems caused by that? What solutions should be given? Sample Answer A majority of people are prompted by advertising to purchase all kinds of consumer goods. This essay will discuss the issues associated with this and propose several solutions […]
IELTS Writing Task 2: 'power of advertising' essay
IELTS Writing Task 2: 'power of advertising' essay. Somebody asked me whether I had a sample answer for the question below, which comes from Cambridge IELTS book 6. I realised I had an old essay that I wrote with some students, so I'm sharing that with you today. Today, the high sales of popular consumer goods reflect the power of advertising ...
IELTS Cambridge 16 Essay: Advertising New Products
Detail the full result of this. 1. In conclusion, the reason businesses often present their products as new lies in the importance of consumer psychology and the cynical impact this has in the aggregate is negative. 2. More savvy companies often eschew this trend and produce honest advertisements.
IELTS essay, topic: Advertising affects what people think ...
This essay is another example of what Band 8 writing may look like. It's weak point is that the author goes slightly off-topic while trying to discuss whether advertising affects what people view as important and instead talks about the reason advertising is spreading and about human creativity. However, the other part of task type (negative effects of advertising) is covered well
IELTS Essay Topic #23 Advertising
Advertising manipulates people. It aims to persuade people that buying a product will make them happier. Advertisers focus on selling a brand image. They use glamorous, successful people. We now live in a consumer culture. We are persuaded to follow the latest trend. We are encouraged to associate certain brands with a higher status.
Cambridge IELTS Writing Task 2 with Band 9 Sample Essay
Band 9 Sample Essay. In recent years, marketers have been inclined to feature the freshness of their products in advertisements, making them much more tempting to the public. This trend is principally attributable to the companies' sales target and, in my opinion, may bring about various adverse impacts. In essence, advertisers opt to portray ...
Essay for IELTS: Are some advertising methods unethical?
Model Essay for IELTS - Advertising. This essay for IELTS is on the subject of advertising. There are various types of questions you can get in the IELTS writing test and you'll see samples of them all over the following pages, but this one is an agree / disagree essay. In these types of essays, you are presented with one opinion.
100 IELTS Essay Questions
Below are practice IELTS essay questions and topics for writing task 2. The 100 essay questions have been used many times over the years. The questions are organised under common topics and essay types. ... Media & Advertising (12 essay questions) Reading (5 essay questions) Society (10 essay questions) Space Exploration (3 questions)
20 Common Essay Topics for IELTS Writing Task 2
Below is a list of the 20 most common IELTS essay topics that appear in writing task 2 with subtopics. Although the essay questions change, the subject of the essays often remains the same. ... Advertising may be not a cause of consumer's buying habits .individuals have their own spending habits . If they have got enough disposable income ...
Recent Most Popular 100+ IELTS Essay Topics of 2024
Fashion: Often featuring worldwide themes, fashion is one of the best subjects to hone your public speaking abilities.. Education. Education: The IELTS Essay on Education is one of the hardest assignments, with erratic questions throughout the test. Education: The Significance of Extracurricular Activities and School Values. Opinion-driven, these education essay topics—such as the value of ...

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IELTS Essay Topic #23 Advertising

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Cambridge IELTS Writing Task 2 with Band 9 Sample Essay – Topic: Advertising

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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