pizza business plan template

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How to Write a Business Plan for a Pizzeria: Complete Guide

• January 3, 2023
• Food & Beverage

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your pizzeria, you will first need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your pizzeria . Use this template to create a complete, clear and solid business plan that get you funded.

1. Pizzeria Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a pizzeria?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your pizzeria’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your pizzeria. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your pizzeria and give a brief description of the type of pizzeria you want to start (sit-in vs. takeaway ; franchise vs. independent shop). Also mention the menu, and average product prices, where your shop will be located, how many customers you can receive, etc. Also, since pizza shops are very popular businesses, do not forget to mention the niche or the specialty that will differentiate your pizzeria from your competition
• Market analysis : the market analysis segment will contain an overview of the expected market size , target audience , and demography. Also provide here a quick overview of your competitors
• People : first, introduce your pizzeria’s management. Provide a brief (no more than a couple of sentences each) of the experience and track record of the team. Also, speak about your hiring plans: in other words, how you intend to run the business (what are the different teams and how many employees will you hire?)
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can also include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Pizzeria Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Pizzeria Business Overview

This is where you will get into the details and explain what your pizzeria represents and why you want to open a pizzeria. There are many important questions that you must answer in this segment because investors usually want to know the answers to these questions. Here are a few questions that you must answer:

• What is the rationale behind you opening a pizzeria today?
• Where will your pizza shop be located? Why did you select that location?
• Why did you select the type of pizzeria you want to open?
• What will be your menu?
• What will be your pricing strategy and why?
• Will your operating days and hours be the same as your competitors?
• Who is your target audience?
• How many orders/customers do you expect per month? How many customers can sit-in in your pizzeria (if you have a sit-in restaurant)?
• What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a pizzeria today

Passion & experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business. For instance, you may have been the lead pizza chef in one of the country’s leading pizza franchise for 9 years, and now you want to start your own pizzeria and use your knowledge to run it more efficiently.

Is there a certain problem (or perhaps, a set of problems) that your pizzeria will try to solve? For example, there may not be any restaurant pizzeria within the 3-mile radius of the location where you want to open a pizzeria, despite a strong demand for it (e.g. people might resort to delivery-only apps).

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if you are trying to open your full-service pizzeria in a location where people have a very busy lifestyle and prefer takeout and/or delivery pizza, your business model might be as successful. Similarly, if the population of the target market has a high percentage of vegans and you want to sell only non-vegetarian pizza at your pizzeria, you will surely not receive as many customers as you would expect.

b) Business Model

This sub-section of the Business Overview will explain your business model. Describe the following points briefly:

• Will you buy an existing pizzeria and do some remodeling, or will you start a new pizzeria and design it from scratch?
• The type of pizzeria you want to open and why
• Will you buy a franchise or do you plan to open an independent pizza shop instead?

What are the different types of pizza shops?

There are multiple types of pizzerias. Some of them that you may consider include, but are not limited to:

• Full-Service Pizzeria

This type of pizzeria works on the concept of offering food and drinks. If you plan to open a full-service pizzeria, you must cater to a dine-in facility paired with a bar.

You can either choose to offer a high-end experience to your customers with an upscale restaurant with a pizza-only menu. Instead, you can open a laid-back pizzeria restaurant with a bar, TVs for the sports crowd or by inviting live-music bands for celebrations. 

• Takeout and/or Delivery Pizzeria

For a delivery pizzeria, you will have to plan for in-house drivers who can deliver the pizza to the customers. Alternatively, you can collaborate with a delivery partner who can take care of the deliveries. 

• Food Truck Pizzeria

The mobility offered by a food truck pizzeria is one of its prime advantages. If you plan to open a food truck pizzeria, you can move around places where it’s easier to find customers. This model is the best fit for business districts, college areas, etc. Yet, you might need special licenses if you want to open a food truck pizzeria. For more information on how to write a business plan for a food truck instead, check out our article here .

• Ghost Kitchen Pizzeria

The pandemic has popularised a new type of business model: ghost kitchens. A ghost kitchen pizzeria would only cater to online orders, so it does not need any storefront. For more information, read our article here . 

c) Products & Services

Just because you are opening a pizzeria, it doesn’t mean that you must restrict your product offerings to pizzas only. In fact, pizzerias offer more than just pizzas. Pizzerias usually sell pizzas, appetizers, sandwiches, salads, drinks (non-alcoholic or alcoholic), desserts, etc.

Since pizzas have many types and a vast array of toppings, it may not be possible to list all your products and services (save it for the appendix). Instead, make it clear here whether you just want to offer pizzas (and approximately how many different pizzas), or if you plan to offer other dishes too (antipasti, salads, pasta, etc.).

d) Pricing Strategy

In this section, reveal your pricing strategy and also provide the rationale behind the pricing structure. For instance, if you may charge higher than your competitors if you are:

• Sourcing your raw materials from organic farms
• Using a special ingredient imported from some other country

Your pricing strategy will also significantly depend on the spending capability of the target audience in your area of operation. 

For example, if you are trying to sell expensive pizzas in a middle class area, you may not be successful. Thus, you must be aware of the spending capabilities of your target audience and determine the menu and prices accordingly.

Create a pricing chart and ensure to provide an average price range for your products. Yet, you don’t need to provide exact pricing for each product. For example, if you are selling veggie pizzas with a wide array of toppings that can heavily alter the price, you don’t need to list each variant. Instead, you can just say something like: veggie pizzas – $8.90 to $15.90.

Offering a pricing table is important because your pricing strategy will allow investors to tie your pricing strategy with your financial projections (see “Financial Plan” below).

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Pizzeria Market Overview

You must understand the market you wish to operate. For example, if you are trying to sell Hawaiian-style pizzas with pineapple toppings in an area that is popular for its high meat consumption ratio, you may run into losses. In this case, you will most likely attract a bigger customer base if you are offering meat-based toppings.

Therefore, you must cover here 3 important areas:

• Market size & growth : how big is the pizza industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer analysis : who is your target audience? What type of pizzas do they prefer? How regularly do they visit or order from pizzerias? What type of pizzas do they prefer to eat? What other things do they order along with pizzas? How much do they spend on pizzas each month?

a) Pizzeria Market Size & Growth

How big is the pizzeria industry in the us.

According to Statista , the total sales of the pizza industry in the US was $46 billion in 2020. The total number of pizza restaurants in the country was 75,000+ in 2020: that’s an average turnover of $600,000 per pizzeria..!

How big is the pizzeria industry in your area?

After getting a clear picture of the dental industry in the US as a whole, narrow down to your location. It’s very likely that you won’t find the number anywhere (at least not for free). In which case, read our article on how to estimate TAM, SAM and SOM for your startup. Let’s see how to do it below:

We know that the average annual revenue for each pizzeria is ~$600,000 in the US. Therefore, if the area where you want to open your pizzeria has 20 pizzerias already (say in a 5 miles radius), you can safely assume that the pizza industry in the area is worth approximately $12 million.

How fast is the pizzeria industry growing in the area?

Looking at publicly available reports online, we know that the average annual growth of the industry was 1.1% from 2017 to 2022 . But what about where you live?

US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the pizzeria industry where you plan to operate. For example, the industry might be growing in the US, but declining in your region for a number of reasons (decreasing population or disposable income, etc.).

Instead, you can use the number of pizzerias as a proxy to find the market growth in your area. For instance, if there were 18 pizzerias in 2018 and 20 pizzerias in 2022, the average annual growth rate is ~3%, higher than the US average.

b) Pizzeria Competition Overview

Studying your competitors’ business models is vital. Indeed, you must clearly understand what makes them successful or why they failed.

It is always a good idea to do some research (if necessary, physically visit your competitors without revealing your business intentions) and create a comparative table summarizing their products, shop design and size, marketing strategies, online presence (e.g. reviews), target audience, etc.

Here is a sample table that you can use:

Pizzeria SWOT Analysis

Try to provide here a SWOT analysis (SWOT stands for Strength, Weakness, Opportunities, and Threats).

For example, here is a sample that you can use for a pizzeria:

• Strengths : you may have worked as a head chef of one of the leading pizzeria franchises in the country
• Weaknesses : startup cost, zero reputation
• Opportunities : only one full-service pizzeria serving a 3-mile radius, an affluent area with high spending capacity
• Threats : dominant brands like Papa John’s, Little Caesars, and Pizza Hut are making inroads. 

A clear understanding of your strengths and weakness along with opportunities and threats in the real market can also help you to design your marketing strategy. In addition, it helps potential investors to assess the risk and reward profile of your business.

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience (your ideal customer(s)). Some important points that you must include in your customer analysis include:

• Age and gender distribution (you can get local demographic data from census.gov )
• Frequency of pizzeria visits
• Average monthly income and disposable income
• Average yearly or monthly spending at pizzerias
• Types of pizzas preferred in the area
• Other foods and drinks usually ordered along with pizzas
• Inclination towards loyalty programs, gift cards, and coupons
• Things they dislike about existing pizzerias and what they expect to be improved
• Preference for big brands vs. independent pizzerias

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and their needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

4. Sales & Marketing

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

• What is your USP ?
• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?

What marketing channels do pizzerias use?

A few marketing channels that pizzerias typically use are:

• PPC ads, Facebook ads, etc.
• Social media content
• Billboards & signages
• Loyalty programs
• Food delivery platforms
• Online food directories (The Fork, Open Table, Google Business, etc.)
• Coupons & gift cards
• Word of mouth, recommendations

What is your unique selling proposition?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Authentic Pizza : you may offer authentic Neapolitan-style pizza from a trained pizza chef
• Location : your pizzeria may be located closer to your target audience and/or closer to a busy street where new potential customers can see your signage
• Price : your services may be cheaper vs. competitors
• Offers and promos : you may offer discount rates on subsequent visits

Your USP will depend on your business model, competitor analysis , and target audience. Whatever your USP be, it should appeal to your potential customers and attract them. Plus, The USP you offer should be convincing enough for investors and lenders.

5. Management & People

You must address two things here:

• The management team and their experience/track record
• The organizational structure: different team members and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your pizzeria business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important here that you explain how their experiences and qualifications help you in implementing the pizzeria you are proposing. If they have specialized training, education, and experience (such as professional pizza-making training, pizza chef with a leading brand, master’s degree in business administration, etc.), add that information.

Organization Structure

Even if you haven’t already hired a manager, chefs, waiters, and other relevant staff members, you must provide a chart of the organizational structure defining the hierarchy of reporting like the one below.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a pizzeria.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your pizzeria is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new pizzeria, renovate your pizza shop, etc.)
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a pizzeria, startup costs are all the expenses you incur before you open your pizza shop and start making sales. These expenses typically are:

• The leasing deposit for the space (if you rent) or to buy the real estate (if you buy)
• Renovations and improvements
• Equipment & appliances
• Furniture & tableware

Of course, the startup costs depend on a number of factors, like the size of your pizzeria, its location, the facilities, the menu, etc.

On average, it costs $89,000 to $266,000 to open a casual pizzeria (1,500 sq. ft.) in the US.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a pizzeria, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your pizzeria.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your pizzeria.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of covers (customers or orders) over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, cost of raw materials (food supplies) and your sales volume. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

7. Use of Funds

This is the last section of the business plan of your pizzeria. Now that we have explained what your pizzeria’s business model and concept are, what is your menu, your marketing strategy, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan for a pizzeria should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our pizzeria financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Privacy Overview

Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

• Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
• Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Restaurant design/build: $200,000
• Equipment, supplies, and inventory: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $30,000
• Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

• Developed the company’s name, logo and website
• Created the menu
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

• Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

• Moderate price point
• Offering a convenient location that offers dine-in, delivery and carry-out options
• Family-friendly environment
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

• Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
• Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
• Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
• As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.

Milestones:

Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

• 3/202X – Finalize lease agreement
• 4/202X – Begin interior design and construction
• 5/202X – Social media and advertising campaign begins
• 6/202X – Final walk-through of construction and build-out
• 7/202X – Order and pre-stock inventory; hire key employees
• 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 5 : 110
• Annual lease: $100,000
• Average order value: $25

Financial Projections

Income statement, balance sheet, cash flow statement, pizza business plan faqs, what is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Here is a free business plan sample for a pizza restaurant.

Have you been toying with the idea of opening a pizza restaurant but feel overwhelmed about where to start?

Look no further, as we're about to slice into a comprehensive business plan tailored just for a pizza restaurant.

As any seasoned entrepreneur will tell you, a robust business plan is crucial to the success of your venture. It serves as a roadmap, guiding you through setting clear objectives, strategies, and financial projections for your pizzeria.

To get your pizza restaurant concept off the ground with clarity and precision, take advantage of our pizza restaurant business plan template. Our team is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your pizza restaurant?

A good business plan for a pizza restaurant must be tailored to the unique aspects of this type of dining establishment.

To start, it's crucial to provide a comprehensive overview of the pizza restaurant market. This includes up-to-date statistics and an analysis of emerging trends in the industry, similar to what we've outlined in our pizza restaurant business plan template .

Your business plan should articulate your vision clearly. Define your target audience (such as families, students, professionals), and describe the distinctive qualities of your pizza restaurant (gourmet toppings, traditional Italian, fast-casual, etc.).

Market analysis is a key component. You need to thoroughly understand the local competitive landscape, market trends, and consumer preferences specific to pizza dining.

Product offerings are paramount in a pizza restaurant. Detail your menu items - various pizza styles, side dishes, desserts, and beverages - and explain how they cater to the tastes and demands of your target market.

The operational plan is vital. It should outline the location of your restaurant, the layout of the dining and kitchen areas, supply chain management for ingredients, and the pizza-making process.

For a pizza restaurant, it's important to highlight the quality of ingredients, pizza-making techniques, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider promotional tactics, customer loyalty programs, and potential for additional sales (like delivery or catering services).

Embracing digital strategies, such as a robust website or active social media engagement, is also crucial in the modern marketplace.

The financial section is another critical element. It should encompass the initial investment, projected sales, operating expenses, and the point at which the business will become profitable.

In a pizza restaurant, understanding the cost of goods sold and maintaining efficient operations are essential due to the competitive nature of the market. For assistance with this, you might use our financial forecast for a pizza restaurant .

Compared to other business plans, a pizza restaurant's plan must pay special attention to factors such as the freshness and quality of ingredients, specific health codes for food handling, and the potential for high-volume, fast-paced service.

A well-crafted business plan will not only help you clarify your strategy and vision but also attract investors or secure loans.

Investors and lenders are looking for a solid market analysis, realistic financial projections, and a clear plan for day-to-day operations of a pizza restaurant.

By presenting a thorough and substantiated plan, you showcase your dedication and preparedness for the success of your venture.

To achieve these goals while saving time, feel free to complete our pizza restaurant business plan template .

A free example of business plan for a pizza restaurant

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a pizza restaurant .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The pizza restaurant industry is a robust and ever-popular sector with impressive market data.

As of recent estimates, the global pizza market has reached a value of over 130 billion dollars, with projections indicating a steady growth trajectory in the years to come. This is fueled by the universal appeal of pizza and the innovation within the industry.

In the United States alone, there are over 75,000 pizza restaurants, contributing to an annual revenue of approximately 45 billion dollars. This underscores the pizza's staple status in American dining culture and its substantial economic impact.

These statistics highlight the pizza industry's significant footprint in the gastronomic landscape and its potential for lucrative business ventures.

The pizza industry is not immune to the evolving trends and consumer preferences shaping the food sector.

Health-conscious options are on the rise, with an increase in demand for pizzas featuring whole-grain, gluten-free, or cauliflower crusts, as well as organic toppings. The plant-based movement is also influencing pizza menus, with a surge in vegan cheese and meat alternatives.

Technological advancements are playing a role too, with online ordering systems and pizza delivery apps becoming more sophisticated, providing convenience and efficiency for customers.

Environmental sustainability is another trend, with consumers favoring restaurants that source ingredients locally and use eco-friendly packaging.

Moreover, the concept of 'fast-casual' dining is growing, where customers enjoy high-quality food without the formalities of traditional dining, perfectly suited for pizza establishments.

These trends are shaping the future of pizza restaurants, indicating a shift towards more healthful, convenient, and environmentally responsible dining experiences.

Success Factors

Several factors contribute to the success of a pizza restaurant.

Foremost is the quality of the pizza itself. Restaurants that offer delicious, well-crafted pizzas with high-quality ingredients are more likely to develop a dedicated following.

Innovation in pizza recipes and offering unique flavor combinations can set a restaurant apart in a crowded market.

The location of the restaurant is also critical, as high foot traffic areas can lead to higher visibility and more customers.

Exceptional customer service is essential for ensuring that customers have a memorable dining experience and become repeat patrons.

Lastly, efficient operations, including cost control, waste reduction, and the ability to adapt to the latest food trends, such as offering keto-friendly or low-calorie pizzas, are vital for the sustained success of a pizza restaurant.

The Project

Project presentation.

Our gluten-free pizza restaurant project is designed to cater to the increasing number of individuals with celiac disease, gluten sensitivity, or those who simply prefer a gluten-free lifestyle. Ideally situated in a bustling urban area or close to health-conscious communities, our restaurant will specialize in a variety of gluten-free pizzas, offering a diverse menu that includes classic, gourmet, and innovative toppings, all on a delicious gluten-free crust.

We will prioritize the authenticity and savoriness of our pizzas, ensuring that each bite delivers a delightful dining experience without compromising on taste or texture.

Our pizza restaurant is poised to set a new standard for gluten-free dining, providing a safe and enjoyable option for those who often have limited choices when eating out.

Value Proposition

The value proposition of our gluten-free pizza restaurant lies in its commitment to serving mouth-watering pizzas that cater to the gluten-free community without sacrificing flavor or quality.

We are dedicated to sourcing the finest ingredients and maintaining strict gluten-free kitchen practices to guarantee the safety and satisfaction of our customers.

Our mission is to create a welcoming atmosphere where everyone, regardless of dietary restrictions, can indulge in the joy of pizza. We also aim to educate our patrons about the advantages of gluten-free dining and support the well-being of our customers.

As a culinary haven for gluten-free enthusiasts, our restaurant aspires to be a cornerstone in the community, offering a delicious alternative to traditional pizza and enhancing the lives of our patrons.

Project Owner

The project owner is a seasoned restaurateur with a passion for Italian cuisine and a special focus on dietary inclusivity.

Armed with experience in restaurant management and a personal connection to the gluten-free community, the owner is driven to establish a pizza restaurant that excels in taste, quality, and customer care.

With a commitment to education and community engagement, the owner is determined to serve exceptional gluten-free pizzas while promoting a healthier lifestyle for those with dietary restrictions.

His dedication to culinary excellence and his zeal for creating a welcoming dining space are the cornerstones of this venture, aiming to enhance the dining experience for gluten-free pizza lovers everywhere.

The Market Study

Market segments.

The market segments for this specialized gluten-free pizza restaurant are categorized into distinct groups.

Firstly, there are individuals with gluten intolerance or celiac disease who require gluten-free options to manage their health.

Secondly, the market includes health-conscious individuals who opt for a gluten-free lifestyle for perceived health benefits.

Additionally, there are pizza lovers seeking alternative dining experiences, including gluten-free options, either out of curiosity or personal dietary preferences.

Lastly, health professionals such as dietitians and physicians represent a segment that may recommend our gluten-free pizzas to their patients with dietary restrictions.

SWOT Analysis

A SWOT analysis of this gluten-free pizza restaurant project highlights several key points.

Strengths encompass a unique specialization in gluten-free pizza, culinary expertise, a commitment to high-quality ingredients, and a burgeoning market for gluten-free dining.

Weaknesses might include the niche market limiting the customer base, higher operational costs due to premium ingredients, and the need for rigorous cross-contamination controls.

Opportunities can be found in the growing awareness of gluten-related health issues, the potential to cater to a broader audience seeking healthier pizza options, and the chance to innovate in the gluten-free food space.

Threats could arise from the volatility of prices for gluten-free ingredients, the challenge of distinguishing ourselves from competitors, and the need to educate consumers about the benefits of gluten-free pizza.

Competitor Analysis

Competitor analysis within the gluten-free pizza sector indicates a competitive landscape.

Direct competitors include other pizza restaurants offering gluten-free options, as well as national chains that have introduced gluten-free pizzas to their menus.

These competitors vie for the attention of a customer base that is increasingly aware of dietary needs and quality.

Potential competitive advantages lie in the authenticity and quality of our gluten-free pizzas, the variety of our menu, brand recognition, and our ability to stay ahead of dietary trends while providing an outstanding dining experience.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our dedication to the authenticity, quality, and flavor of our gluten-free pizzas is central to our competitive edge.

We offer a wide array of pizzas, from classic to innovative toppings, all made with premium gluten-free ingredients to guarantee a delicious and safe dining experience for our customers.

Our focus on customer education and transparency about our cooking processes and ingredients helps to foster a trusting relationship with our patrons.

We are proud of our commitment to providing a safe and enjoyable dining environment for those with gluten sensitivities and the broader community seeking healthier pizza options.

You can also read our articles about: - the customer segments of a pizza restaurant - the competition study for a pizza restaurant

The Strategy

Development plan.

Our three-year development plan for the specialized pizza restaurant is designed to cater to the increasing demand for gourmet and artisanal pizzas.

In the first year, we aim to establish a strong local presence by offering a unique dining experience and building a loyal customer base through community engagement.

The second year will focus on expanding our reach by opening additional locations in high-traffic areas and possibly offering franchise opportunities.

In the third year, we plan to diversify our menu with innovative pizza toppings and crust options, including gluten-free and vegan choices, to cater to a wider range of dietary preferences.

Throughout this period, we will prioritize customer satisfaction, consistent quality, and the authenticity of our culinary offerings to solidify our reputation in the competitive pizza market.

Business Model Canvas

The Business Model Canvas for our pizza restaurant targets a broad customer segment that includes pizza enthusiasts, families, young professionals, and health-conscious individuals seeking alternative pizza options.

Our value proposition revolves around delivering high-quality, handcrafted pizzas made with fresh, locally-sourced ingredients and an array of creative toppings.

We will operate through our physical restaurant locations and offer online ordering for pickup and delivery, utilizing our kitchen facilities and culinary expertise as key resources.

Key activities include pizza crafting, customer service, and community engagement.

Our revenue streams will be generated from the sales of pizzas, side dishes, and beverages, while our costs will be associated with ingredients, labor, and operational expenses.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on creating a memorable brand experience.

We plan to engage with our customers by hosting pizza-making workshops, offering seasonal promotions, and participating in local events to showcase our culinary expertise.

We will leverage social media platforms to share mouth-watering visuals of our pizzas, customer testimonials, and behind-the-scenes content to build a community around our brand.

Collaborations with food bloggers and influencers will help us reach a wider audience and drive traffic to our restaurant.

Additionally, we will implement a loyalty program to reward repeat customers and encourage word-of-mouth referrals.

Risk Policy

Our risk policy for the pizza restaurant is designed to mitigate potential risks associated with the food service industry.

We will adhere to strict health and safety standards, ensuring that our kitchen practices exceed regulatory requirements to maintain the highest level of food safety.

Regular staff training will be conducted to ensure consistent quality and service. We will also closely manage inventory to reduce waste and control costs.

Comprehensive insurance coverage will be secured to protect against unforeseen events, including liability for customer health and safety.

Our proactive approach to risk management will help us maintain a trustworthy brand and ensure the well-being of our customers and staff.

Why Our Project is Viable

We are confident in the viability of our pizza restaurant project due to the universal appeal of pizza and our commitment to providing a unique dining experience.

With a focus on quality, customer engagement, and innovative menu offerings, we believe we can carve out a niche in the market.

We are passionate about serving exceptional pizzas and are prepared to adapt to industry trends and customer feedback to achieve our vision.

We are enthusiastic about the potential of our pizza restaurant and are ready to embark on this exciting culinary adventure.

You can also read our articles about: - the Business Model Canvas of a pizza restaurant - the marketing strategy for a pizza restaurant

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a pizza restaurant and our financial plan for a pizza restaurant .

Initial expenses for our pizza restaurant include the cost of a commercial kitchen with pizza ovens, refrigeration units, and food preparation areas, as well as renovations to create a welcoming dining space that aligns with our brand. We will also invest in high-quality ingredients, including gluten-free and traditional pizza bases, and toppings, along with staff training to ensure the best pizza-making techniques and customer service. Brand development and targeted marketing campaigns will be essential to introduce our pizza restaurant to the local market.

Our revenue assumptions are based on a thorough market analysis of the local demand for quality pizza, including specialty options such as gluten-free and vegan pizzas, which are becoming increasingly popular due to dietary preferences and health trends.

We expect sales to grow steadily as we establish our reputation for offering delicious, high-quality pizzas in a comfortable and inviting setting.

The projected income statement outlines expected revenues from pizza sales and associated products, production costs (ingredients, labor, utilities), and operating expenses (rent, marketing, salaries, etc.).

This will lead to a forecasted net profit that is essential for assessing the long-term viability of our pizza restaurant.

The projected balance sheet will display assets unique to our restaurant, such as kitchen equipment, furniture, and ingredient inventories, against liabilities like loans and upcoming expenses.

It will provide a snapshot of the financial condition of our pizza restaurant at the end of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to support day-to-day operations and growth initiatives.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial costs, including any loans or investor capital.

We will keep a close eye on the working capital requirement to ensure we have sufficient funds to manage everyday expenses such as ingredient purchases, inventory control, and payroll.

The break-even analysis will show the volume of sales we need to achieve to cover all our costs, including the initial investment, and begin generating profits.

It will signal the point at which our pizza restaurant becomes financially sustainable.

Key performance indicators we will monitor include the profit margin on our pizza sales, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the efficiency of the capital we have invested in our pizza restaurant.

These metrics will assist us in assessing the financial performance and overall success of our venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a pizza restaurant .

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Pizzeria business plan template

Download this pizzeria business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our pizzeria business plan template

Our pizzeria business plan template gives you the structure to write a professional plan.

Not accustomed to writing business plans? Our pizzeria business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a pizzeria in France, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

7 day free trial. No credit card required. Pizzeria business plan template available with paid plans only.

How to use this pizzeria business plan template

Edit the pizzeria business plan template online, or download it.

There are 3 ways to use this template:

• Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
• Download in PDF: if you're just after a little inspiration, you can download the pizzeria business plan template in PDF to read over it
• Download in Word format: want to edit your plan on Word? Simply export the pizzeria business plan template to Ms Word (.docx) format

Pizzeria business plan template content

This template includes a complete pizzeria business plan example, with a financial forecast and the following sections:

• Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
• Company: this section lays out the structure of your business, including its location, management team and legal form
• Products and services: here, you'll give an overview of your pizza menu, deals, desserts and drinks offered by your pizzeria
• Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
• Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: this step lays out the company's operational organisation, including the recruitment plan
• Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statement).
• Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Executive summary of the pizzeria's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our pizzeria business plan example's executive summary is formed of the following subsections:

• Business overview: in this subsection, we outline who the pizzeria founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
• Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the pizzeria's owners and explain who they might target (our pizzeria business plan template targets potential customers living within 10-20 minutes of the shop and students from the nearby university campus)
• Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the pizzeria over the first 3 years of operation
• Our ask: in this subsection, we outline the amount of financing required to start the pizzeria and how it's going to be funded (the founders are seeking a bank loan to start their pizzeria)

Company overview included in our pizzeria business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our pizzeria business plan template's company section is formed of the following subsections:

• Structure & Ownership: in this subsection, we outline who the pizzeria shareholders are, what legal form they've chosen for the business
• Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
• Management Team: in this subsection, we give an overview of the background of each of the pizzeria's founders and explain how they met and why they decided to start a company together

Products and services offered by the pizzeria

The products and services section is where you will present the range of wood-fired pizzas, beverages and desserts sold by your pizzeria.

In our pizzeria business plan template products and services section, we cover:

• Wood-fired pizzas: a range of pizzas cooked in a traditional brick oven
• Desserts: a selection of frozen desserts
• Soft drinks: a selection of cold drinks including fizzy drinks, soda and mineral water
• Deals: a selection of deals offering a slice, half or whole pizza, together with a dessert or drink

Market analysis for the opening of the pizzeria

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our pizzeria business plan example's market analysis section is formed of the following subsections:

• Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
• Target market: in this subsection, our founders explain who they view as their ideal customers. (Our pizzeria business plan template targets potential customers living within 10-20 minutes of the shop and students from the nearby university campus and why they chose to target them)
• Competition: in this subsection, we take a look at the direct (pizzerias located within walking distance of our premises and those also offering a home delivery service) and indirect (takeaways offering different types of cuisine e.g. sushi, Chinese, sandwich shops) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new pizzeria
• Regulation: in this subsection, we give an overview of the main regulation applicable to our pizzeria

Setting the strategy for our pizzeria

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our pizzeria business plan template strategy section is formed of the following subsections:

• Pricing: in this subsection, we explain how we set the prices of our main categories of products (wood-fired pizzas, soft drinks, desserts and deals) and services (take-away service) and the rationale behind our choice
• Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our pizzeria customers
• Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
• Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our pizzeria and outline how we intend to mitigate them

Operations section of the pizzeria business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our pizzeria business plan example's operations section is formed of the following subsections:

• Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsabilities of each of our pizzeria staff member
• Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
• Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them

Financial plan included in our pizzeria business plan template

This section presents the expected financial performance of the pizzeria over the next 3 years.

Our pizzeria business plan example's financial plan is formed of the following subsections:

• Start-up funding: in this subsection, we list the cost of each item required to launch the pizzeria
• Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the pizzeria's financial forecast
• Sales forecast: in this subsection, we detail the expected revenues and growth rate for our pizzeria in the coming years
• Cost structure: in this subsection, we list all the expenses required for our pizzeria to operate smoothly
• Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our pizzeria over the next 3 years
• Projected cash flow statement: in this subsection, we analyse the expected cash generation of the pizzeria
• Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet

Appendices of the pizzeria business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our pizzeria business plan template's appendices include:

• A Maturity profile chart showing the principal repayments of their loans over the next 3 years
• A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations

Pizzeria business plan template sample

Executive summary, business overview.

Napolina Pizz' will be a pizzeria providing take-away and home delivery in the centre of Caen.

The company will offer a range of pizzas baked over a wood fire, non-alcoholic drinks and desserts. The pizzas will be prepared solely on-site, whilst drinks and desserts will be purchased from specialized wholesalers.

Napolina Pizz' will operate commercial premises located at 4 rue du Gaillon in Caen 14,000. The premises are ideally located in the city centre, close to the university and a residential area.

The legal structure chosen is that of a limited company (SAS). The company will be managed by the two partners, Mr. Jean H (50% of the shares) and Mr. Olivier T (50% of the shares)

Market Overview

Domestic Market

With 809 million pizzas consumed in 2014, France is the second-largest pizza market behind the United States and ahead of Italy.

The French market is estimated at 5.35 billion euros in 2014 (an increase of 1.4% from 2013), distributed among more than 20,432 points of sale (a 0.8% increase from 2013).

The French consume an average of 10 kg of pizza per person per year. Pizza is a popular dish consumed by all age groups and socio-professional categories.

One major trend in the market is the increase in the market share of supermarkets, however, commercial catering remains the number one distribution channel with 48% market share.

The second major trend on the market is the increase in the range of products on offer, with, for example, the use of premium ingredients such as fresh tomatoes or AOC cheeses.

Local Market

In 2012, the city of Caen had 111,342 inhabitants, and the urban area of Caen la Mer had 242,182, which will allow Napolina Pizz' to benefit from a large pool of potential customers nearby.

One of the particularities of the city is the size of its student population. The University of Caen alone has 28,000 students, in addition to those from nearby specialized schools (EM Normandie, ESITC, etc.).

Financial Highlights

We believe we can achieve an annual turnover of €180,643 which is in line with the average turnover of independent pizza takeaways (€75,000).

We expect the company to be profitable in its first year of operation, based on the current plan, EBITDA should represent 3.29% of sales. In year 2, we expect to achieve an EBITDA of €5,989 (or 3.32% of sales) and €5,989 (or 3.32% of sales) in year 3.

The business should be sufficiently capitalized to allow us to meet our loan repayments while maintaining sufficient cash on our balance sheet to meet any unforeseen events.

The objective of this business plan is to obtain bank financing of €10,000 to finance part of the equipment and inventory purchases necessary for the opening of the pizzeria.

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Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

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Pizzeria business plan template faq.

A pizzeria business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

• A written part that presents, in detail, your pizzeria business, the team, your strategy, and your medium-term objectives.
• A financial forecast that highlights the expected profitability of the pizzeria and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a pizzeria, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your pizzeria.

Writing a pizzeria business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

• You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
• You may encounter writer's block (especially if it's the first time you're writing a business plan for your pizzeria)
• You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
• You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
• Any updates to your pizzeria business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and pizzeria business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

The budget to start and run a pizzeria will depend on the exact concept and location.

A small local pizzeria offering mostly takeaways with restricted seating and menu items requires limited investment. A bigger place with a large seating area, offering a greater variety of pizzas, additional menu items such as pasta, and delivery services will require a larger upfront investment and more staff to operate.

As an example, in our pizzeria business plan template the total initial funding requirement amounted to €30,000 (c. $32,000 or £26,000), with the founders contributing €20,000 (c. $21,000 or £17,000).

In order to assess the exact budget for your pizzeria idea, you need to do a financial forecast using a financial projection tool such as the one we offer .

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

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Pizzeria Business Plan Sample

Oct.04, 2013

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Table of Content

Introduction

Everyone loves pizza, but as with any business plans for pizzeria , passion alone will not make it a success. Starting a restaurant business is a high cost proposition, so the pizzeria business plan will need an in-depth financial section. The financial plan includes detailed information on the projected revenues and expenses, hourly labor costs, start-up capital expenses, equipment investments, and much more. A detailed personnel plan is required because a staff shortage can quickly hurt a pizzeria’s ability to provide quality and timely customer service. Many restaurants do fail, unfortunately, so banks and private investors will carefully analyze sales projections and break-even analysis in relationship to the targeted market and competition. As experienced investors, they can spot overly ambitious projections, so ensure your financial statements are well researched and realistic.

Executive Summary

Your executive summary is a broad overview of the business plan for a pizzeria  and should give the reader just enough information to make them want to read more.

For this reason, it is normally written last, using one or two lines from each of the other sections of the business plan for a pizzeria .

It’s important to grab the reader’s attention, so show your passion for the business plans for pizzeria and the market sector knowledge you have that will make it a success.

Company Overview and Description

Setting up your company correctly from the very beginning will pay dividends in the long run. This section is often the shortest in your business plan for a pizzeria , but very important.

Provide a brief summary of the whole company, and a short history for an existing company or the reason for forming the company if new business plans  for pizzeria .

Explain the type of business structure, such as a partnership or limited company, and who owns the company. Your pizza place business plan should also describe the physical location of your business plans for pizzeria and whether the premises are rented or bought.

The services section of your pizza parlor business plan should describe what you are offering your customers. Will the business plans for pizzeria be a restaurant only, takeout only or a combination of the two? Will you offer food delivery services ? Do you intend to expand the range of services in the future? Perhaps an online ordering system will make you stand out from the competitors?

Market Analysis

Knowing the local market is essential to your success and a business plan for a pizzeria  establishment must include detailed information on this.

What is your local competition and how will your business plans for pizzeria stand out from the crowd? Will your business have a unique selling point missed by the others?

Is the business plans for pizzeria restaurants in your area growing or shrinking? What is driving the market and how can you make sure your business thrives against the competition?

This section of your pizza takeaway business plan should describe the management structure within the company and give more information on the people holding important roles.

Describe who is in charge of marketing, sales, administration and other areas that require management. For the critical roles, give details of the persons experience in the business plans for pizzeria area, their qualifications and why they are suitable for the job. A copy of their CV can also be included along with details of their remuneration package.

This may seem excessive, but if your business plan for a pizzeria is being written to interest investors then a qualified management team is essential to your success.

Provide an organizational chart, showing top management right down to the staff making and selling the pizza.

Marketing plan

Information in this section should cover the 4 Ps of marketing: product, price, place and promotion. The 4 Ps cover what you are selling, the pricing structure, where you will sell your products from and how you contact your target market.

A business plan for a pizzeria will need to cover each of these aspects in detail to convince the reader that you know your target market and have a solid plan to make sure your customers find your business plans for pizzeria .

Financial plan

If you need investors to provide start-up funding, then your pizzeria business plan must include key accounting reports showing the business viability.

The income statement or P&L gives an overview of your company’s income and expenses, showing the net income. For a new business plans for pizzeria , an estimation will need to be generated for the coming year.

The balance sheet is a snapshot of the financial position at a specific time and shows what you own, what is owed to you and what you owe to others.

Last, the cash flow statement covers a specific time period, such as a quarter, and your income and expenses during that period.

Taken together, the reports should persuade your investors that the company will make a profit.

Pizzeria Franchise Business Plan

Do you want to start a business that can take care of your passion for food as well? Well, if you are a baking enthusiast and possess a desire to build wealth and empire, launching pizzeria franchise can be the best startup choice for you.

Established in 1960, Pizzeria has been earning fame for its Italian foods, brick oven pizzas, and fresh, diced toppings. The restaurant holds millions of the market share and enjoys a good reputation among consumers from all walks of life. At present, pizzeria franchises are running in a few U.S. states. So, it has immense opportunities to explore in other parts of the U.S.

To enter this venture, first thing that you need to do is making a pizzeria franchise business plan. Like all other food franchise business plans, it should describe the executive and company summary, menu, operational plan to link with stakeholders, personnel plan, marketing plan and a detailed financial plan.

To assist you in making a business plan, this pizzeria franchise business plan sample will shed light on all these components by providing segments from original business plan for Pizzeria franchise startup in Atlanta.

This sample business plan pizzeria franchise will specifically outline the segments that were developed by professional business consultants. And that helped the franchise generate $30k per month in profits by the end of just first year of the launch.

In case you want to have an even deeper insight, you may visit restaurant franchise business plan sample for straw hat pizza franchise or dominos pizza franchise.

How to order writing business plan for a pizzeria

OGS Capital consultants are experts in the development of a variety of business plans for restaurant start-ups and expansions. If you are ready to prepare a business plan for a pizzeria  restaurant , simply complete the online contact form to get the process started.

Frequently asked questions of pizzeria

• Are business plans for pizzeria for a start-up, franchise or expansion of existing business?
• Does the pizzeria follow a dine-in, takeout, or delivery model or any combination of the three types of services?
• How will the pizzeria brand itself to differentiate the business plans for pizzeria from the competition, i.e. upscale, local and friendly, family-oriented, healthy or organic ingredients, etc?
• Who are the direct competitors? Are grocery stores indirect competitors?
• What are the menu options and pricing? Will more than pizza be offered?
• What suppliers will provide recipe ingredients and restaurant supplies‘? How will rising commodity prices be managed and controlled over the long-term?
• Where will the pizzeria be located, and will the space be leased or the building purchased? ls there a floorpan?
• Does the local market analysis show projected population growth providing the business new opportunities for future growth?
• Does your pizza shop business plan should clearly indicate how much money is needed for start-up and pre-opening costs?
• ls the specific target market segment identified, and what are the demographics of those who will be likely customers‘?
• How much money will be invested in equipment, including ovens, stoves, drink machines, dining area furniture, etc.?
• How will the pizzeria be marketed and advertised, and what promotions are planned to attract customers, i.e. special events, meal coupons and discounts, rotating menu, frequent buyer cards, etc?

Download example pizzeria business plan pdf

Professional writers OGS capital specialized also on theme such as business plan for a seafood restaurant , starting coffee roasting business , start a barbecue business , restaurant business plan , Indian restaurant business plan , food business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Pizza Business Plan Template [Updated 2024]

VII. Operations Plan

This Section's Contents

Functional Roles

In order to execute on [Company Name]’s business model, the Company needs to perform many functions including the following:

Service Functions

• Delivery personnel
• Maintenance personnel to keep the restaurant clean

Administrative Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Hiring and training staff

[Company name]’s long term goal is to become the leading pizza restaurant in the [city] area. We seek to the standard by which other restaurants are judged.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

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Pizza Restaurant Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Don't bother with copy and paste.

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Pizzeria Franchise Business Plan

Start your own pizzeria franchise business plan

4 Moons Pizzeria

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The following plan is based on years of experience, is highly focused and promises to follow a path of prosperity.  It is based on conservative sales figures, and actual sales may be higher. The projections contained herein are authentic and will be used as the budget for the business. 4 Moons Pizzeria will show a profit almost immediately, and will increase sales and profits each year thereafter.

1.1 Objectives

The objective is to lease a site at 555 West Blue Plum Lane. We will need to remodel the interior according to the Franchisor’s design. We plan to duplicate and massage the successful formula used by Franchisor. We will use our own personal strategies and skills to create our own success in our 4 Moons Pizzeria. We plan to train our crew to ensure outstanding results in quality food and customer service. Our objectives are as follows.

• Be the first 4 Moons Pizzeria in Nevada
• Provide the highest quality product, duplicating Franchisor’s successful pizzerias in Oregon
• Give top notch service in a quick and efficient manner
• Keep our menu simple to maintain low food cost
• Maintain the competitive, fast-casual dining at the mid-range price point
• Use marketing strategies to build volume quickly
• First year sales over $677,000 with a 6% growth yearly
• Maintain and expand an outstanding reputation as being the best neighborhood pizzeria

1.2 Mission

4 Moons Pizzeria exists for the purpose of generating sales and profit. Because we are a service business, we will also exist to serve our customers. These two reasons for our existence are inextricable. If one aspect does not exist, the other will cease to exist.

• We will always offer a fresh product and welcoming environment
• We will remain cheerful, courteous, well trained, and focused on pleasing our guests
• We will strive to become the first destination of choice for those in our neighborhood and community
• Our staff will be offered a workplace where they can prosper and grow in a dignified, fun, and rewarding manner
• We will give support to and contribute to our community schools, churches, groups, and businesses

1.3 Keys to Success

Our policy of being operating managing members is to make sure we pass by every table to greet, visit with, or at least send a smile to our guests.

We will visit any table or answer to any phone call that has feedback, positive or negative. We will use every means available to satisfy our customers.

We will be committed to the success and happiness of our staff.

We will be committed to providing quality food and beverage at all times.

We will consistently follow the franchisor’s proven methods.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Established in 1958, 4 Moons Pizzerias are an award winning, “Home of the brick oven Pizza”. They offer a comfortable, friendly ambience, with its new “Modern Pizzeria” design. The menu features pizza, hot calzones, strombollis, sandwiches, baked pastas, and fresh tossed salads. The pizza dough is made fresh everyday on site. Beverages include soft drinks, imported and domestic beer, micro brews, and an impressive wine list.  Food ingredients are the finest available including USDA Choice meats.

2.1 Company Ownership

We are an LLC,  limited liability company, with four managing owners holding an equal share (25%) and interest in the franchise.

• Carol Mittani : General Managing Owner – Hands-on management of all daily restaurant and company operations.
• Steve Solutrian : Vice Managing Owner / Sales and restaurant operations. Hands-on management of daily operations and sales trends.
• Diane Solutrian : Vice Managing Owner / All office procedures. Hands-on management of daily operations.
• Rikard Mittani : Vice Managing Owner / Marketing and future finances and investments. Hands-on management of daily operations.

2.2 Start-up Summary

We hope to take advantage of an existing structure located at 555 West Blue Plum Lane, at Lakeside Center. It is 2,828 square feet. We will remodel according to the Franchisor’s designs to make our concept both visually and functionally suitable.

Construction is estimated at $214,630 – see attached “Franchisor’s Construction Cost Sheet” for item breakdown.*

Start-up cash on hand is estimated for 3 months working capital, inventory, labor and rent.

Short-term assets include phone equipment, smallwares, booths, chairs, tables, pendants, sconces, and lighting.

Long-term assets include all kitchen equipment, POS system, and signage.

*Confidential and proprietary information omitted from this sample plan.

4 Moons Pizzerias are comfortable and inviting. We are a fast-casual operation with dine in, take-out, and delivery. The decor and theme are centered around the cutting edge open kitchen with brick arches and distinctive lighting. Our energy and atmosphere will appeal to families, groups, and schools.

The real power and energy of the pizzeria will come from the attentive and courteous service provided by our managers and staff. Our fresh menu will be prepared by our motivated kitchen team, and carefully orchestrated to provide the best service to our customers who are our priority. We will have at least one manager on duty at all times.

Our hours are Sunday thru Thursday 11 am. to 10 pm. Friday and Saturday 11 am. to 11 pm. Take out available during store hours. Delivery hours are 4 pm to closing everyday we are open. We will offer delivery all day on Saturday and Sunday and some holidays.

Market Analysis Summary how to do a market analysis for your business plan.">

Ohno is one of the fastest growing cities in America with Nevada being voted the best small business state in the country. Ohno is a community diverse in the arts and culture. We have a strong labor market, low taxes, affordable housing, and natural amenities making Ohno an attractive place to live and do business.

The greater Ohno metropolitan area population has grown one third through the last decade and is projected to grow 11.4% in the next five years.

The median age is 36 years old with household incomes averaging $65,895. With a strong local economy we have a population with disposable cash for dining and entertainment.

According to the Nevada Restaurant Association, Nevada restaurants are expected to lead the nation in sales growth at 7.6%.  Nevada is also the fastest growing state in the union. 

4.1 Market Segmentation

4 Moons target market is a three mile radius of site location. Within the three mile operating radius is a population of 121,705. The total number of households in this area is 48,839 with an average income of $58,197.

This area is densely populated, and a desirable part of town in which to live. It is an under-served portion of town, especially to the west up to the Caughlin Ranch area. It  is on one of the most traveled corridors in Ohno, Blue Plum Lane. Located near two of Ohno’s most popular malls, Parklane and Shopper’s Square.

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In this area we have some of the best schools. 4 Moons Pizzerias provides support for local area school groups and sports teams, as well as local church groups. We will be involved through providing sponsorships, discounts, and donations.

4.2 Target Market Segment Strategy

We haven’t ruled any one group or class out in our target market area. Just about everyone eats pizza. Most residents in this area have busy schedules, and find value in exceptional and timely service, as well as mouth watering, delightful food. We believe most everyone will appreciate our value based menu and family atmosphere. We have a strong commitment to community involvement including sponsorship for school/group teams.

We strongly believe we will overcome any competition in our area. The local competition includes Sticky Paws Pizza, Damynos, Gridlow’s Pizza, Hoopla Take-and-Bake, Clodhopper’s, and Little Sayzar. Most of these are at least two miles from our location and are no competition to our concepts, ideals, fresh products, and welcoming service.

4.3 Service Business Analysis

Pizza Statistics:

• Represent 17% of all restaurants.
• Americans eat approximately 100 acres of pizza a day.
• Pizza is a $32+ billion per year industry with continuing overall restaurant growth.
• Accounts for 10% of all food service sales.
• 93% of Americans eat pizza at least once a month.
• 67% of Americans order pizza for a casual evening with friends.
• Children between 3-11 prefer pizza over all other food groups.

4.3.1 Competition and Buying Patterns

4 Moons Pizzerias are competitive in the mid price point, fast casual dining market. With an average ticket of $17.00, we are priced above Hoopla Take-and-Bake and Damyno but below Squaretable.

Quality, Quick, and Simple is the goal of 4 Moons Pizzerias. The customers are provided with the highest quality product. Store design provides a warm and friendly environment for all.

Strategy and Implementation Summary

Emphasize service We will differentiate ourselves with SERVICE! We will establish our business offering as a clear and viable alternative for our target market.

Build a relationship-oriented business Build long-term relationships with customers, not single-visit deals. Become their restaurant and destination of choice. Make them understand the value of the relationship.

Focus on target markets We need to focus our offerings on specific population groups as the key market segment we should own. We do not want to compete for the buyers who go to “fast food” or “take and bake” types of restaurants. We definitely want to be able to sell to smart, quality conscious customers.

Utilize the various skills of our Managing Owners and learn through the extensive training program provided by Franchisor.

5.1 Competitive Edge

Clearly our competitive edge will be our customer service experience and management approach. Our smiling, unassuming, and good natured approach to all of our customers will be evident, and highly appreciated.

We will constantly monitor our product to ensure quality food and beverage at all times. Our recipes are delicious, made fresh daily, and our toppings go all the way to the edge of the pizza crust.

5.2 Marketing Strategy

We will start our marketing during the construction phase. Our main factor in success is simply that a person can enjoy a good pizza, fast service, and friendly familiar faces.

We will all be involved in Sales and Marketing. We will gather information about the neighborhoods, use our POS System to track top sellers and gather a customer base for marketing offers.

• Kids school tours
• Gift Certificate Program
• Phone book advertisement
• Door hangers
• Sporting events for schools and group events
• Eye catching signage
• Excellent service and high quality food
• Word of mouth

5.3 Sales Strategy

The marketing strategy discussed previously in this business plan will generate the desired sales.

We require our staff  to have a thorough and comprehensive understanding of the menus, ingredients and methods of preparation of all of our foods. We train our staff to always describe and recommend items, even to regular customers, and to always up-sell. The key to our employee’s success in up-selling is the realization that it almost always brings in better tips because the checks are higher.

We will emphasize service to differentiate ourselves. We will establish our business offerings as a clear and viable alternative for our target market, from the scores of “slow delivery”, “frozen dough”, and “your average” pizza chains.

We will build long-term relationships with our customers, becoming their destination of choice for delivery, take out, and dine in. We will sell ourselves as the best neighborhood and community pizzeria.

5.3.1 Sales Forecast

We are forecasting sales of approximately $677,000 in our first fiscal year (May 2005 to April 2006) with an opening date of mid-May 2005. We foresee sales increasing at .5% monthly, an overall yearly rate of 6% per year. Our forecast is conservative and is based on an average of $17.00 average per order.

We are convinced that our business will increase with time. We have a strong management team who will be on property daily to monitor daily operations. We will constantly watch food quality, customer service, and costs.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

4 Moons consists of four members with an equal concern in our franchise. We will owner operate our pizzeria daily. We will keep our starting salaries low to keep labor costs down. Each member contributes with a generalized assignment as well as being trained in all restaurant operations, including making pizza, working the counter, and delivering pizza. We are an extremely experienced, and well balanced team.

• Please see our attached resumes for a precise summary.*

Carol Mittani will be General Manager working every day to insure success. Steve Solutrian, Diane Solutrian, and Rikard Mittani will be on site various hours, and during  peak dinner hours to help with general operational tasks, plus opening to closing hours on the weekend.

* Confidential and proprietary information omitted from this sample plan.  

6.1 Personnel Plan

We plan to have a part-time staff to include pizza makers, delivery drivers, and counter persons. We are planning on a staff of 10 employees to come on at peak business levels.

Our first month will have a higher labor rate due to training, pre-opening preparation and grand opening labor.

We have forecasted labor at 18% of gross sales. We will strive to keep our payroll at 18% or lower.

Financial Plan investor-ready personnel plan .">

Our main concerns will be aggressive time management to keep labor costs under control. Proper purchasing, food preparation and handling, and control of cheese consumption to keep food costs down. Growth will be sustained through increased sales.

7.1 Start-up Funding

4 Moons has $160,000 initial investment, $25,000 of which will cover the franchise fee.

Our estimated start up is $505,000.  We are seeking an SBA Loan in the amount of $345,000 (see Long term liability line).

7.2 Important Assumptions

We are projecting profit based on the performance of other franchises and our own judgement based on the following:

• We assume by using marketing strategies, sales strategies, good customer relationships, fresh food, and good management practices, we will succeed.
• In order to meet the sales goal in the first year, open for at least 360 days, we would have to sell 111 checks each day with a $17 per check average.
• Our sales each day should reach an minimum average of $1,881.43.
• Our forecast is based on an average . Some months will increase and others decrease. We do not predict any major decreases in sales, as Ohno area restaurants are busy all year round.

7.3 Break-even Analysis

Break-even based on fixed costs including rent, insurance, maintenance, investor note, and pre-opening amortization. Additionally, controllables such as service labor, kitchen labor, management labor, excess rent, advertising, royalty, and legal/professional fees are included.

7.4 Projected Profit and Loss

As the Profit and Loss table shows, the company expects to continue its steady growth in profitability over the next three years. We predicted a conservative 6% per year increase in sales.

The first month may have higher payroll due to employee training and restaurant set up.

Our operating expenses include rent at $4,242 estimate per month, royalty fees of 5% of gross sales, equipment rental and repair, utilities projected at 11% of gross sales, administrative charges including PC charges, cleaning supplies, payroll charges, and office supplies.

Marketing fees are 4% of gross sales per month.

7.5 Projected Cash Flow

The cash flow depends on assumptions for good daily operational management, good traffic counts in the restaurant, inventory turnover, payment days, and accounts receivable management. We do not predict any new financing until we open our second franchise.

Principal amounts are based on a loan of $345,000 with a 10 year SBA Loan at 7% interest.

7.6 Projected Balance Sheet

The balance sheet is quite solid. We do not project any real trouble meeting our debt obligations–as long as we can achieve our specific sales objectives.

7.7 Business Ratios

The company’s projected business ratios are provided in the following table. The final column, Industry Profile, shows ratios for the “Pizza Restaurant Industry”, as determined by the Standard Industry Classification 5812.0600 with annual sales of $500,000 to $999,000.

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Pizza Shop Business Plan Template

Pizza shop operations plan.

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your pizza shop business, such as food preparation, cooking, food & supply inventory, customer service and daily maintenance.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100 th pizza, or when you hope to reach $X in revenue. It could also be when you expect to grow your client database to X amount or launch a new location.

PIZZA SHOP BUSINESS PLAN OUTLINE

• Pizza Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Pizza Shop Business Plan Summary

Other Helpful Business Plan Articles & Templates

Pizza Business Plan

Through management and development strategies found in this free, printable business plan, pizza parlors can gain a competitive edge in the food and restaurant market.

Sample text from Pizza Business Plan:

1.0 Executive Summary

COMPANY NAME is an authentic and upscale pizzeria and restaurant and lounge to be located in the heart of [CITY], [STATE]. The restaurant will be located in the booming, and rapidly expanding area of the all time famous [CITY] and [CITY].

OWNER'S NAME has had much experience working in the restaurant industry as well as in business. He invested and helped launch the trendy restaurant and bar [BAR NAME] in [CITY] and has several other accomplishments under his belt.

[INSERT WORK EXPERIENCE]

OWNER'S NAME feels confident that COMPANY NAME will take the pizzeria experience to the next level. The purpose of this plan is to secure the best location for the business to operate, the ultimate environment for success and a mutually beneficial relationship between a well-run, upscale establishment and a historic, high foot-traffic location in the largest entertainment capital of the world.

1.1 Objectives

COMPANY NAME's objectives for the first three years of operation include:

• Keeping food cost under 35% revenue.

• Keeping employee labor cost between 24-29% of revenue.

• Stay as a prime [CITY] up-scale pizza restaurant with excellent food and service.

• Averaging sales between $1,000,000-1,300,000 per year.

• Promote a trendy and very nice restaurant to both [CITY] locals and tourists alike.

• Residing and running operations in the historic [NAME] Building in central [CITY], [STATE].

1.2 Mission

COMPANY NAME will be providing a great establishment to eat and enjoy quality spirits, combining an intriguing atmosphere with excellent, interesting food. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount. COMPANY NAME wants to be the pizzeria restaurant choice for all families and singles, young and old, male or female. Employee welfare will be equally important to the company's success. Everyone will be treated fairly and with the utmost respect. COMPANY NAME wants employees to feel a part of the success of COMPANY NAME. Happy employees make happy guests.

The company will combine menu variety, atmosphere, ambiance and a friendly staff to create a sense of 'place' in order to reach the company's goal of overall value in the dining/entertainment experience.

COMPANY NAME also feels strongly about the importance of location. The company is seeking to reside in the available space in the majestic and historic [NAME] Building, located in [CITY], [STATE]. COMPANY NAME believes in the integrity of both the company and the [NAME] Building. The company feels that having said that, it would be a mutually beneficial relationship to both parties all around.

1.3 Keys to Success

• The creation of a unique and innovative fine specialty dining atmosphere will differentiate COMPANY NAME from the competition. The restaurant will stand out from the other restaurants in the area because of the unique design and decor.

• Product quality. Not only great food but great service and atmosphere.

• The menu will appeal to a wide and varied clientele. It is International with an interesting twist.

• Controlling costs at all times without exception.

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