example of cover letter for sales manager

Sales Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Sales Manager Cover Letter

• Cover Letter Text Examples

To write an eye-catching sales manager cover letter, you need to feature accomplishments that demonstrate your leadership capabilities and sales expertise. Emphasize your ability to manage personnel, define high-impact sales strategies, and drive revenue growth. This guide provides cover letter examples and expert tips to help capture the nuances of your sales experience and land that next big job opportunity.

Sales Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

To write a great sales manager cover letter that stands out in today’s competitive job market , you need the right pitch. Focusing on your previous success using metrics, monetary figures, and data is essential, but it’s also important to note the nuances of your sales background. What truly makes you unique as a manager or sales strategist? How can you leverage your expertise to generate results for the company you’re targeting? By answering these questions, you’ll have everything you need to build a winning sales manager cover letter.

1. Contact information and salutation

List all essential contact information at the top of your sales manager cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” Avoid using salutations such as “To Whom It May Concern,” as these types of greetings are less personal and widely considered outdated.

2. Introduction

Grab the attention of potential employers with a powerful introduction at the top of your sales manager cover letter. Emphasize your years of experience in sales and anchor your opening paragraph with a stunning achievement backed by a strong metric or monetary figure. This will draw the hiring manager in and entice them to explore your sales background more thoroughly.

Notice how in the example below, the applicant explores the innovative strategies they’ve employed throughout their sales career. Technology is a highly competitive market and often difficult to penetrate. This context makes the 30% increase in revenue even more impressive and adds a dynamic element to their sales manager cover letter.

I’m interested in applying for the sales manager role with Excelsior Technologies. During my time with Armin IT Solutions, I implemented new sales strategies to expand market penetration and facilitate revenue growth across two territories, resulting in a 30% increase in sales revenue for 2023. My expertise as a sales leader within the technology industry would be an asset to your team in this position.

3. Body paragraphs

Continue to describe your most compelling career achievements and qualifications in the body paragraphs of your sales manager cover letter. Start by mentioning something specific about the company’s reputation, products, or culture and why you’re interested in joining their team. Focus on your ability to manage sales teams, develop new strategies, and drive revenue growth.

In the example below, the candidate provides an impactful overview of their sales career. In addition to featuring powerful numbers and strong leadership capabilities, they also draw attention to their expertise in marketing. A brand’s image is inextricably linked to sales, which is why this rebranding initiative is such an important part of their story to highlight. By exploring the nuances of your professional experience, you can greatly enhance the impact of your sales manager cover letter.

Wyndham Hotel & Resorts’ reputation as a top-five luxury hotel brand draws me to apply for this position. As a sales manager with Hotel Indigo, I drove a large-scale rebranding initiative to revitalize the brand’s image and drive new bookings by over 20%. I can create value for your team based on my previous successes:

• Developed and implemented a new account-based sales and marketing strategy for a premiere hotel with over 400 rooms, resulting in over $2 million in new business over three years
• Oversaw a team of more than 30 hotel representatives, delivered training on guest relations and upselling techniques, and improved sales revenue for add-on services by 25%
• Coordinated with marketing teams and executive leadership to support a large-scale rebranding initiative, contributing to a 20% increase in bookings in 2022

4. Sales manager skills and qualifications

Hiring managers aren’t interested in reading through a long list of skills on your sales manager cover letter. They want to see how you’ve successfully applied these skill sets to generate revenue throughout your career. As you build your content, carefully integrate keywords from the job description into your paragraphs. Below are various key skills to consider adding to your sales manager cover letter:

5. Closing section

Close out your pitch with a call to action (CTA) in the final paragraph of your sales manager cover letter. Reinforce how your expertise in people management and sales strategy can create value for potential employers. Be sure to thank the hiring manager for their time and consideration in the last sentence.

I would like to schedule an interview to tell you more about how my expertise in sales strategy can help Excelsior Technologies continue to improve its position within the global market. You may contact me via phone or email for any questions you may have about my background. I appreciate your time and consideration.

Best regards,

Kevin Morrison

Sales Manager Cover Letter Tips

1. quantify your sales experience.

Incorporating hard numbers, metrics, and monetary figures is essential for any sales-related cover letter. Quantifying your achievements sends a clear message to potential employers that you have a proven track record of success as a sales professional. That said, it’s important to be tactical in terms of how you feature numbers and data. For example, at a larger company, you might emphasize revenue growth using a monetary figure. If you have experience in a smaller organization where the figure might not look as impressive, it might be better to focus on quota attainment instead.

2. Feature your leadership and people management skills

As a sales manager, you’ll often be tasked with managing, leading, and developing personnel. Hiring managers want to see you can communicate effectively with sales staff, cross-functional teams, and client stakeholders. In the example below, the candidate displays these different facets of their leadership background using tangible achievements from their career:

• Managed a team of more than 15 sales representatives and account executives, provided support during high-level consultations, and identified opportunities to improve performance, resulting in a 40% increase in sales revenue in 2022 and an average close rate of 35%
• Served as the point of contact for escalated client issues, managed stakeholder relationships with multi-million dollar accounts, and improved client retention from 75% to 90%
• Coordinated with the sales director to implement new sales strategies, expand market penetration, and facilitate revenue growth across two territories

3. Highlight your industry knowledge

Having a comprehensive understanding of both the product and market is essential for driving sales conversions. A broad industry knowledge allows you to make a much stronger case for why customers should adopt your products or services. In the example below, the candidate demonstrates a strong background in hospitality. This may differentiate them from other applicants when pursuing sales manager roles in this industry:

I’m interested in applying for the sales manager position with Wyndham Hotels & Resorts. With over 12 years of sales experience, I’ve successfully developed new account-based sales and marketing strategies for a premiere hotel with more than 400 rooms. This resulted in over $2 million in new business over three years. My knowledge of the hospitality industry will allow me to excel in this role.

Sales Manager Text-Only Cover Letter Templates and Examples

Kevin Morrison Sales Manager | [email protected] | (123) 456-7890 | San Diego, CA 12345 | LinkedIn

January 1, 2024

Akira Tanaka Senior Hiring Manager Excelsior Technologies (987) 654-3210 [email protected]

Dear Mr. Tanaka:

I’m contacting you regarding the sales manager role with Excelsior Technologies. At Armin IT Solutions, I implemented new sales strategies to expand market penetration and facilitate revenue growth across two territories. This resulted in a 30% increase in sales revenue for 2023. My expertise as a sales leader within the technology industry would be an asset to your team in this position.

Excelsior Technologies’ reputation for delivering innovative information technology (IT) solutions to enterprise businesses draws me to apply for this opportunity. Throughout my career, I’ve managed relationships with multi-million dollar client accounts and achieved retention rates of over 90%. I can help your organization continue to excel based on my previous accomplishments:

• Managed a team of over 15 sales representatives and account executives, provided support during high-level consultations, and identified opportunities to improve performance, resulting in a 40% increase in sales revenue in 2022 and an average close rate of 35%

_________________________________________________________________________________

Jennifer Greene Sales Manager | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

Celia Alvarez Senior Hiring Manager Northeast HVAC Solutions (987) 654-3210 [email protected]

Dear Ms. Alvarez:

I’m reaching out about the sales manager position with Northeast HVAC Solutions on LinkedIn. As you can see from my attached resume, I have a proven track record of managing, coaching, and developing high-performance sales teams to exceed revenue goals. I can achieve similar results for your organization in the sales manager role.

Northeast HVAC Solutions’ reputation for customer success is what interests me in joining your team. At Cadence HVAC Co., I led continuous improvement initiatives and successfully increased client satisfaction from 80% to 93%. I’m the ideal fit for this opportunity based on my career achievements:

• Managed and built a team of over 40 sales representatives and account executives, coordinated the sales process for commercial HVAC equipment, and implemented new sales incentives
• Coordinated cross-functionally with the marketing department to align quarterly sales campaigns with overarching marketing strategy, resulting in a 10% increase in sales conversions
• Achieved 130% of annual sales quota and generated over $25 million in annual revenue

I hope to speak with you further regarding how my sales management experience within the HVAC industry could be an asset to your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Jennifer Greene

Yaling Zhang Sales Manager | [email protected] | (123) 456-7890 | Birmingham, AL 12345 | LinkedIn

Lori Taylor Senior Hiring Manager Wyndham (987) 654-3210 loritaylor@wyndamhotels&resorts.com

Dear Ms. Taylor:

I’m interested in applying for the sales manager position with Wyndham Hotels & Resorts. With over 12 years of sales experience, I’ve successfully developed new account-based sales and marketing strategies for a premiere hotel with over 400 rooms. This resulted in over $2 million in new business over three years. My knowledge of the hospitality industry will allow me to excel in this role.

Wyndham Hotel & Resorts’ reputation as a top-five luxury hotel brand is what draws me to apply for this position. As a sales manager with Hotel Indigo, I drove a large-scale rebranding initiative to revitalize the brand’s image and drive new bookings by over 20%. I can create value for your team based on my previous successes:

• Developed and implemented a new account-based sales and marketing strategy for a premiere hotel with over 400 rooms. This resulted in over $2 million in new business over three years

I would like to schedule an interview to discuss how my sales experience in hospitality can drive positive business outcomes for your organization. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Yaling Zhang

Sales Manager Cover Letter FAQs

Why should i include a sales manager cover letter -.

Although a cover letter won’t be required for every job you apply for, submitting one can help bolster the strength of your application. Crafting a custom cover letter for each company speaks to both your professionalism and genuine enthusiasm for the opportunity. This small personal touch is sometimes all it takes to make a lasting impression on the hiring manager.

How do I make my cover letter stand out? -

To grab the attention of potential employers with your cover letter, emphasize your unique sales approach coupled with powerful metrics and strong numbers. Highlight your ability to interface effectively with clients, communicate value propositions, and enhance the performance of sales teams. Demonstrate the value you can bring to their organizations.

How long should my cover letter be? -

It’s generally advised to keep your cover letter concise and focused, limited to no more than three or four paragraphs. This ensures the hiring manager’s attention is fixed on your most notable contributions and achievements from your sales career. If you include too much information and vague details, the reader may become disinterested before they’ve engaged with your content.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

Check Out Related Examples

Regional Sales Manager Cover Letter Examples and Templates

Sales Cover Letter Examples and Templates

Sales Director Cover Letter Examples and Templates

Build a resume to enhance your career.

• How To Organize Your Job Search Learn More
• Top 10 Soft Skills Employers Love Learn More
• Marketing Manager Resume Examples and Templates Learn More
• Social Media Manager Resume Examples and Templates Learn More

Essential Guides for Your Job Search

• How to Write a Resume Learn More
• How to Write a Cover Letter Learn More
• Thank You Note Examples Learn More
• Resignation Letter Examples Learn More

Explore your training options in 10 minutes Get Started

• Graduate Stories
• Partner Spotlights
• Bootcamp Prep
• Bootcamp Admissions
• University Bootcamps
• Coding Tools
• Software Engineering
• Web Development
• Data Science
• Tech Guides
• Tech Resources
• Career Advice
• Online Learning
• Internships
• Apprenticeships
• Tech Salaries
• Associate Degree
• Bachelor's Degree
• Master's Degree
• University Admissions
• Best Schools
• Certifications
• Bootcamp Financing
• Higher Ed Financing
• Scholarships
• Financial Aid
• Best Coding Bootcamps
• Best Online Bootcamps
• Best Web Design Bootcamps
• Best Data Science Bootcamps
• Best Technology Sales Bootcamps
• Best Data Analytics Bootcamps
• Best Cybersecurity Bootcamps
• Best Digital Marketing Bootcamps
• Los Angeles
• San Francisco
• Browse All Locations
• Digital Marketing
• Machine Learning
• See All Subjects
• Bootcamps 101
• Full-Stack Development
• Career Changes
• View all Career Discussions
• Mobile App Development
• Cybersecurity
• Product Management
• UX/UI Design
• What is a Coding Bootcamp?
• Are Coding Bootcamps Worth It?
• How to Choose a Coding Bootcamp
• Best Online Coding Bootcamps and Courses
• Best Free Bootcamps and Coding Training
• Coding Bootcamp vs. Community College
• Coding Bootcamp vs. Self-Learning
• Bootcamps vs. Certifications: Compared
• What Is a Coding Bootcamp Job Guarantee?
• How to Pay for Coding Bootcamp
• Ultimate Guide to Coding Bootcamp Loans
• Best Coding Bootcamp Scholarships and Grants
• Education Stipends for Coding Bootcamps
• Get Your Coding Bootcamp Sponsored by Your Employer
• GI Bill and Coding Bootcamps
• Tech Intevriews
• Our Enterprise Solution
• Connect With Us
• Publication
• Reskill America
• Partner With Us

• Resource Center
• Bachelor’s Degree
• Master’s Degree

How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process. 

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that. 

Find your bootcamp match

Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills. 

Why Does Your Sales Manager Cover Letter Matter? 

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team. 

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

• Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
• Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
• Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics. 
• Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. 

• Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
• Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
• Be honest.  It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired. 
• Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
• Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice. 

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed. 

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume. 

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.  

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

• Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
• Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
• Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
• Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
• Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section. 

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

• Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
• Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of. 
• Read the job description.  Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
• Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail. 
• Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples. 

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

• [List your key responsibilities and accomplishments for each role.]
• [Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

• [Add details about relevant coursework, special achievements, and any honors.] 

Sales Manager Resume Template Resources

• Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically. 
• Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
• Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

What's Next?

Get matched with top bootcamps

Ask a question to our community, take our careers quiz.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Sales Manager Cover Letter Samples & Examples That Worked in 2024

Drafting your sales manager cover letter shouldn't be as tough as closing a challenging deal. With our cover letter writing  tips, examples, and templates, you'll have all the tools you need to command attention, make your case, and convince potential employers that you're indeed the top candidate to drive their sales goals and quotas.

In this guide, we cover the necessary components that any successful sales manager should include in their cover letter. Keep reading and learn about:

• The importance of a well-formatted cover letter header and headline
• The role of a personalized greeting on a sales manager cover letter
• How to make your cover letter introduction into a sales pitch
• Why to describe your top skills and accomplishments in detail
• How to effectively conclude your cover letter in a persuasive manner
• Where to access the best job search resources for sales managers

1. How to properly format a sales manager cover letter header and headline

Any successful cover letter will have a strong sense of visual organization .

Unlike resumes — which are sorted into neat little sections — a cover letter can easily become one big block of text if you’re not careful. Thus, you must include the right elements that help to break up this text and make it easily scannable by the employer.

The two most important formatting elements to include to accomplish this goal are a cover letter header and a cover letter headline .

Your header always comes first and should include:

• Your name and professional title
• Your professional contact information
• The employer or company name
• The employer or company address

Here is an example of a well-formatted sales manager header

Jane Doe , Sales Manager (123) 456-7890 | [email protected] | linkedin.com/in/jane-doe

To: Hotwire Sales Solutions Sales Management Department 1234 Street Address Concord, NH 03301

Following your header, you should place your headline in the center of the page. This headline should be a short statement that highlights the best and most interesting points of your letter to help grab the employer’s attention and intrigue their curiosity.

Here is an example of an excellent sales manager cover letter headline

My 4-Step Approach to Profitable Sales Management & How I Plan to Apply It at Your Business

Let your cover letter write itself — with AI!

2. how to personalize a greeting on a sales manager cover letter.

Next up, you must find a way to make your cover letter feel exclusive to specific employers .

The best way to do this is by creating a personalized greeting that addresses a specific person by name. This person should be the staff member or business leader most likely to read your cover letter, such as a manager or department head.

Additionally, you should also research the employer further looking for extra details you can reference throughout the rest of your cover letter, such as company values and goals.

Here are 3 examples of personalized sales manager cover letter greetings

• Dear CEO Gerry Ringgold,

Dear Mr. Gerry Ringgold,

• Dear Hiring Manager Lenny Bloom,

3. How to make your cover letter introduction into a sales pitch

As any sales manager knows, the key to landing sales is a great sales pitch.

You should view your cover letter introduction as your sales pitch for yourself, as a professional job-seeker. Your introduction should highlight the very best qualifications that make you stand out as a candidate, including:

• A brief overview of your professional history
• Your specialized area of expertise
• Any particularly notable accomplishments, such as major awards
• A mutual acquaintance (when possible, naming a professional mutual acquaintance on a cover letter helps you build rapport and trust with employers)

Here is an example of an excellent introduction from a sales manager cover letter

I am a sales manager with 10+ years of specialized experience working in the educational software industry. Recently, I was named one of the Top EduTech Sales Managers in all of North America by the Sales Managers of America Association. With my deep knowledge of the industry and many connections to your company — such as my professional mentor and your company’s COO, Ms. April Bloom — I know I will be the ideal addition to your team.

Find out your resume score!

4. How to showcase your top sales management skills and accomplishments

When writing a resume, you describe your skills and accomplishments in short, extremely concise blurbs.

On a cover letter, by contrast, you have the chance to delve into far greater detail regarding your top skills and accomplishments. This gives you the opportunity to not just describe your relevant qualifications but relate them back to the exact needs of the employer.

For instance, as a sales manager, rather than simply stating that leadership is one of your skills, you can instead describe your exact leadership style and explain how you used it to lead your team to success in past positions.

Here are 6 skills to describe in a sales manager cover letter

• Professional development
• Team performance analysis
• Developing monthly and quarterly goals
• Hiring, onboarding, and training processes
• Writing sales reports
• Leading team meetings

Here is an example of how to describe an accomplishment in a sales manager cover letter

In the role of sales manager for [Former Employer], it was my primary responsibility to perform thorough quarterly analyses at both the team and individual levels. As a result of my guidance, my team’s productivity was boosted by 55%, leading to our department as a whole exceeding target sales goals by an average of 25% each quarter.

5. How to effectively conclude your cover letter in a persuasive manner

To close your cover letter as effectively as you would close a sales deal, you must write a persuasive conclusion that includes:

• An enthusiastic sentence saying you are looking forward to hearing from them
• When and how they can best contact you
• When you intend to follow up
• A formal sign-off

Here is an example of a persuasive conclusion from a sales manager cover letter

It is with the highest appreciation that I extend my thanks for considering me for this position. I eagerly await your reply and can be best reached at (123) 456-7890, any time between the hours of 8 a.m. to 4 p.m. Monday through Saturday. As your company is my top pick for employment, I do intend to follow up next Monday morning if I have not yet heard back.

With Great Appreciation,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

6. Best job search resources for sales managers

Being a sales manager isn't all about high-fives and hitting quotas. It's also about continuous learning, expanding networks, and staying updated on industry trends. Here's a roundup of some superior job search resources:

• Sales-specific job boards: Websites like FlexJobs.com and SalesHeads.com bookmark various jobs in sales. Skim through and tick off what fits your experience and ambition.
• Professional networking sites: LinkedIn is a goldmine for sales managers. Create a top-notch profile; get connected and never miss a beat on sales manager job postings. You can even turn your LinkedIn profile into a polished resume within a few seconds.
• Industry-specific platforms: Platforms like  HubSpot Sales Blog  are teeming with industry insights, job listings, and resources offering a competitive edge in a sales manager's job search.
• Online recruiters & HR platforms: Sites like Indeed , Glassdoor , and Robert Half connect job seekers with recruiters seeking sales leaders. Registering with these sites expands your job market visibility.
• Resume building sites: Craft a dynamic sales manager resume and cover letter on platforms like Kickresume,  Zety or Resume.io . Their templates, examples, and tips can help elevate your job candidacy.

Use these resources wisely. After all, even sales aces need a well-thought-out strategy to nail the perfect job match.

Sales Manager Cover Letter FAQ

What's the main objective of a sales manager cover letter.

The main objective is to grab an employer's attention, highlight your key skills and achievements, and demonstrate your fit for the sales manager position on offer.

How do I structure a sales manager cover letter?

A common cover letter structure includes a captivating introduction, a body detailing your relevant skills and achievements, an explanation of why you wish to join the company, and a conclusion with a call to action.

How long should my sales manager cover letter be?

As a rule of thumb, your cover letter should not exceed one page. Focus on quality, not quantity - be concise, and choose your words carefully to make your message powerful.

Should I tailor my cover letter for each job application as a sales manager?

Absolutely! Customizing your cover letter for every sales manager application demonstrates that you've taken the time to understand the job and the company's needs.

Can I use the same achievements in my cover letter that I used in my resume?

While you can refer to the same achievements, remember, your cover letter should not replicate your resume. Use it to tell a story that brings your resume to life and shows how your experience and achievements align with the job requirements.

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All sales cover letter examples

• Account Executive
• Real Estate
• Sales Director
• Salesforce Administrator
• Sales Representative

All sales manager cover letter examples

Related sales manager resume examples

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

• Resume Templates Simple Professional Modern Creative View all
• Resume Examples Nurse Student Internship Teacher Accountant View all
• Resume Builder
• Cover Letter Templates Simple Professional Modern Creative View all
• Cover Letter Examples Nursing Administrative Assistant Internship Graduate Teacher View all
• Cover Letter Builder
• Sales Manager

Sales Manager cover letter example

What is the number one message for a sales manager?

How you target your message is at the core of a sales manager’s craft. A sales manager cover letter enables you to do exactly that when pursuing the perfect job, unconstrained by your resume’s limitations.

Here’s the thing: All sales managers recognize an empty sales pitch when they hear one. When you are selling your ability to sell to others, it is not enough to list your achievements. What counts is the difference you make to the sales process — something that's hard to convey in the rigid structure of a resume. 

A job-winning sales manager cover letter goes beyond the circumstantial factors of selling success. After all, anyone can sell an amazing product in economic boom times. It details just how you improve sales outcomes and delight customers over and above what the competition can manage. This is not about selling ice to Eskimos. Eskimos don’t need ice. An effective salesperson who is going to attract repeat customers must chat to each tribe of Eskimos and understand their needs to see if there is a fit.

The most successful cover letters tell the sales manager's story in such a way that it dovetails perfectly with the target job requirements. Their experience might not be a perfect fit, but the cover letter's free-form style allows for some creative interpretation. 

This writing guide, along with the corresponding sales manager cover letter example, and Resume.io’s other job search resources including free cover letter examples will help you write a cover letter to close the most important deal in your sales career. We’ll discuss:

• Core considerations for a sales manager cover letter — make the most of those two minutes when a future boss is reading your words
• The best format for structuring a cover letter
• Optimal impact of each cover letter part: header, greeting, introduction, body and conclusion
• Writing psychology — why someone is looking to hire you and how to benefit
• Common mistakes to avoid when writing your paralegal cover letter

Core considerations for a winning sales manager cover letter

First things first ... your sales manager cover letter is like any form of selling: The art of persuasion only comes into play after understanding.

In a world where we are limited by time and energy, any activity that wastes either commodity sucks the potential out of your day. It is bad enough to make poor choices for yourself, but when you end up wasting other people's time or energy, they won’t thank you. We’ve all been in that car showroom, politely listening to a salesperson when all we really want to do is have a quick browse and let our imaginations go a little wild.

Sales people must make sure all their customer interactions are worthwhile — for both parties. Your persuasive skills might be top-notch, but if you don't take the time to understand whether your customers have any interest in purchasing (at some point), you will be wasting both your time and theirs. 

Your sales cover letter must convey that listening to understand your customers' needs and wants is your top priority. But just saying so is not enough. Sales is about showing, not just telling. So as a powerful self-selling tool, your cover letter must include examples of your effectiveness in digging deep to understand exactly how to exceed a customer’s needs.

Don’t be afraid to sell yourself as hard as you can. Don’t be shy.

Expect any future boss to only spend a minute or two reading your cover letter, and even then, likely just skimming. So there is no place for subtlety or intrigue in your cover letter sales pitch. Make your “why” jump off the page. Be bold and ensure every sentence has a purpose. 

The purpose of your sales manager cover letter is to open the door to a more detailed personal conversation at the interview stage. You will be up against so many other candidates trying to catch the same employer's eye. 

Use the cover letter as a piece of selling dynamite to blow your competition out of the water. Or at least make sure the wording is strong enough to get yourself on that interview list.

Secondary purpose — the art of influence

Sales professionals are masters of the dark arts of influence. They have a way of leading you in the desired direction while seemingly walking by your side. They use empathy to disarm you and language to persuade you, at all times nudging you along the journey to purchase their product or service. It might not be today, and it might not even be next month, but their actions will make you more likely to buy at some point.

As a sales manager you know your craft and are deliberate about your intentions. Underpinning the subtle art of winning over customers is a significant degree of behavioral science. Your awareness of that needs to come across in your cover letter. It should at least hint at any cutting-edge sales training you've completed, or maybe mention some favorite industry-appropriate sales methodologies. Sales is not a passive process. If you come across as a curious “student of sales” on a journey of continuous improvement, potential employers will know they are taking on someone who will seek to find every possible way to make sales and retain customers.

Your cover letter text will be all the more impressive in giving sales-savvy readers a sense of your proven sales techniques. Be proud of your success stories and show confidence in your ability to replicate them for this prospective employer.

Every sales manager knows that the delivery of any sales pitch does not come in a monologue. There is often a back and forth that can last for weeks or even months before a successful sale. Just as their sales process is structured, so their sales application letter should follow a set format for maximum impact.

For additional inspiration, check out some of our related writing guides and cover letter examples in the sales category:

• Sales Executive cover letter sample
• Sales cover letter sample
• Sales Assistant cover letter sample
• Account Manager cover letter sample
• Sales Representative cover letter sample
• Sales Associate cover letter sample

Best format for a sales manager cover letter

Just as the sales process is structured, your sales manager cover letter should follow a set format for maximum impact. Each of the following components serves a purpose.

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

You'll find an overview and general advice in our overall guide to writing cover letters. Here, we'll explore each cover letter section in a sales context, step by step. Let's get started.

Dear Mr. Hunter,

When you are competing with your rivals to sell empty space on a container ship, the basic variables of service and cost mean that sales managers need to convince customers that working with them is worth paying for. I sell my colleagues rather than my containers.

Increasing the ocean freight customer base by an average of 25% over the past five years, running at 92% annual client retention and increasing annual profit growth per customer by 16% demonstrate that I understand the subtleties of selling freight forwarding. Delighting a freight customer is about far more than availability and pricing.

As Crano Freight is expanding its routes in the Far East, I hope that my B2B sales experience in the region may prove useful. I have networked here for the past decade, speaking at transport conferences, building relationships with 250+ importers and exporters and doubling market share from 4% to 8% over six years. As a student of the intricacies of the Chinese tender process, I understand how to influence effectively.

Crano encourages a winning mentality at work, and I would fit in well as I have:

• Exceeded annual sales quota by an average of 45% over the last six years.
• Managed 150+ Far Eastern clients — more than half of which could potentially move to Crano.
• Generated $2.3m revenue last fiscal quarter and been consistently top in global sales list.

Seeking to understand the precise requirements of each customer is the key to finding those critical negotiation levers and squeezing the potential out of every opportunity. I enjoy the role most when I am managing a fluid sales process rather than simply reacting to leads.

I was referred for the role by one of your current sales managers (David Lantink) and I hope for the opportunity of an interview to see why he loves working for you so much.

Best regards,

Sofia Turner

Cover letter header

Any purchase decision should be made as simple as possible. Just as the “buy” button is logically and conveniently located in an online store, so should your sales manager cover letter header contain the most important information — who you are and how you can be reached. This makes it easy for the reader to act immediately and get in touch with you at any moment during the recruiting process.

Don’t assume that it suffices to have your contact information only on your resume, or that recruiters can find you easily on social media if they are so inclined. It is expected that your cover letter should contain your name, email address and phone number, visible at a glance. After all, the goal is to pique the hiring manager's interest enough to invite you for an interview.

There's also a psychological reason for the header's importance. Basic cognitive science shows that people need a mental pause before digesting important information. The header section incorporates white space that will be swiftly scanned, but imperceptibly slowly enough for the reader's brains to anticipate something important is coming next. In fact, the average cover letter contains approximately 30% white space — further accentuating the importance of what has been written.

Finally, there is a technical reason for including your contact information in the header section. Many recruiters and employers use applicant tracking systems (ATS) software to scan resumes and cover letters. Properly formatting the header information on both documents means these important details will not fail to be captured.

The aim of the cover letter header: Make the "purchase" decision as easy as clicking a “buy” button, give the reader time to pause and allow the ATS to pick up the information it is looking for.

Cover letter greeting

Getting the greeting of your sales manager cover letter wrong calls into question your entire sales approach. As trivial as the salutation may seem, you do not want to jar the reader’s attention with a misstep.

If the job application instructions mention a specific person, that is who you should address by name. There would be nothing worse than for your cover letter greeting to be generic  when other candidates address theirs to a specific person. And if you are determined to greet the reader by name, do your research to ensure it is the correct addressee.

Also be careful in deciding whether to follow standard practice with the more formal “Dear Ms. X" or "Dear Mr. Y," as opposed to the informal “Hi” or "Hello" before their surname. If you aren't sure whether the corporate culture is casual enough, always err on the formal side. In the same vein, don't address recipients by their first name even if you've corresponded previously. First-name email greetings are fine if you know each other, but not in the formal context of a cover letter that may be read by other people.

If you cannot determine the cover letter recipient's name, or even the job title, the next-best option is to write “Dear Company Name team.” Anything friendlier than the impersonal “To whom it may concern” is preferable, so you sound like a human being seeking to connect with the reader.

The aim of the cover letter greeting: Setting the right communication tone should be familiar to a sales manager, as reflected in a cover letter that starts off on the correct note.

Cover letter introduction

The first sentence of your cover letter sets the tone for the employer's first impression. Just as the first salvo of sales patter should contain your core message, the opening of your cover letter should hint at why you are the best choice for the role.

Sales people have a lot on their plate, so if your cover letter introduction fails to grab their attention, why would they not simply stop reading and move on to someone else's application or something else altogether? There is no rule that anyone has to read your cover letter or resume. It is a choice that hinges on the content being relevant and interesting. 

A sales cover letter introduction must answer the recruiter's most important question: Do you put your employer’s bottom line at the heart of everything you do? Even with all the fancy sales pitches and organized planning, if you are not squeezing the potential out of every sales opportunity, losses are left on the table that your competitors will take advantage of. Be a winner — show that you are relentless in your pursuit of growth.

A sales manager needs to “manage” the sales process, not just react to leads coming into the business. Your cover letter introduction should touch on how you do that better than your competitors. Be different from them. Sound better by avoiding the standard lines.

The aim of the cover letter introduction: That you will make more money for your employer than anyone else should come across front and center at the top of your cover letter.

Cover letter body 

The body of a sales manager cover letter is where you justify why you should be hired.

This is no place for empty bluster and wishful thinking. Show that you understand your future employer's specific sales challenges. Offer real examples of your previous successes delivering value in similar circumstances. Selling is an immensely complex undertaking. Whether it's goods or services, you must prove that you understand the nuances of what your future employer is selling.

Secondly, it would be a strange oversight not to include some numbers and growth figures to illustrate your past accomplishments. All sales managers live and breathe their targets, so the omission of that information in your cover letter will seem suspicious. Percentage growth figures provide context to the sales numbers so the scale of your achievements is clear.

It is equally critical to mention your relationship-building skills. Sales managers spend much of their day communicating with customers and prospects, so a prospective employer must understand that you derive success from dealing with others. Cite deals that involved complicated relationships or relied on your negotiation and influencing skills to hit sales goals. 

The aim of the cover letter body: Demonstrate understanding of what awaits you; be loud and proud about the sales numbers and growth you have achieved and don’t overlook your magnetic people skills.

Cover letter conclusion and signature

The conclusion of your sales manager cover letter is where you end with a strong final impression. If you have covered the bases of being a great salesperson who is a perfect fit for this job, maybe leave prospective employers feeling passionate about their product or service. 

Conveying this affinity for the product or service will be vital during the job interview you aim to get. Your cover letter conclusion should leave no doubt about your motivation to sell it.

Finish with a call to action. Make it clear to hiring managers that you are mustard keen to attend an interview. Let them feel that theirs is the only company you wish to join. Make them feel special.

The aim of the cover letter conclusion: Allow your passion for this sales role to come through by expressing that you love and believe in the product or service you will be selling.

Writing psychology – reach out to the employer's "inner buyer"

It is not often that sales professionals are in the position of “buying” something themselves, so when they are looking to take on a new sales team member, the roles are reversed. They will be looking for the sales qualities that they value in themselves. 

This varies depending on the industry and product or service, but there are a number of evergreen sales “buttons” that your sales manager cover letter should seek to press:

• Prioritizing winners: Every sales person has countless potential “prospects” at any one time, so deciding where to place your efforts is critical to success. Your sales cover letter should show that you have carefully considered the role and are confident that there are few better roles for you out there.
• Sales techniques: While sales is both an art and a science, it is easier to talk about the process side of the job. Discuss the approaches you have used previously, list any training that you have undertaken and show that you are at the cutting edge of a profession that has been transformed by technology and social media.
• Mental agility: Sales is such a rollercoaster of emotion that you have to be able to cope with a large range of emotions on a daily basis. Every sales director has seen people who have crumbled under the weight of expectation. While no one is mentally invincible, you need to show that you are able to cope with the pressures.

Common mistakes in a sales manager cover letter

Sales professionals are well-versed in taking care in their written communication, but it's still worth pointing out that their cover letters will therefore be analyzed with a fine-toothed comb. Any missteps and errors will be harshly judged. The following reminders may seem obvious, but are you really sure that you have avoided these pitfalls?

• You won’t transform their sales team. It is a schoolboy sales error to promise the world and deliver something significantly less impressive. Make sure that you temper the positivity in your sales letter with the reality of the challenge that awaits. You will hopefully make an incremental improvement to their sales team, but you alone likely won’t bring about a revolution in how their product or service fares in the market.
• Keep it professional. While you are naturally proficient at quickly building relationships when you meet someone, this is far less easy to achieve in a written medium. The tone of your cover letter should be warm, but not over-friendly. How would you talk to a potential customer that you are meeting for the first time?
• Tell the truth about your past. It might seem very tempting to embellish aspects of your past experience. This employer will never know that you didn’t lead a certain project or contributed little towards the eventual sale. Wrong. It is common to check references, and if your deception is uncovered at a later date it puts your employment at risk.

Key takeaways for a sales manager cover letter

• Show that you seek to understand before you seek to persuade.
• Don’t be shy to sell your abilities and be open about how you go about your selling.
• Your future employers are now the buyers. Make sure that you give them reasons to do so.
• Share your passion for their product or service. Share why you want to work for this employer.
• Mental strength is key for any sales professional. Don’t avoid the thorny subject.
• Find your next sales role by using our templates and builder tool today.

Free professionally designed templates

• Resume Builder

Create resume in a few steps - done in minutes.

Cover Letter Builder

Create custom cover letters based on your experience.

Draft five essential sections and add more CV sections.

Most Popular Resume Examples

Most Popular Cover Letter Examples

Most Popular CV Examples

• Resources Job Description Career Guides
• Cover Letter

Sales Manager Cover Letter Examples

Sales Managers are in charge for supervising sales staff and making sure sales targets are attained.

Some of their specific responsibilities include: implementing sales strategies, analyzing market trends, monitoring the competition, recruiting and training employees, and motivating salespeople. Sales Managers are required to collaborate closely with the marketing department in order to increase company revenue.

RATE THIS TEMPLATE:

• Featured in:

More Sales Manager Cover Letter Examples

Use these Sales Manager samples as a guideline, or visit our extensive library of customizable cover letter templates .

Want a strong Cover Letter?

Use our extensive library of professional cover letter examples as practical starting guides. You’ll also find ready-made content with our helpful Cover Letter Builder — simply click, customize and download.

Find More Sales Cover Letter Examples

See more sales cover letter examples

Free Sales Manager cover letter example

Dear Mr. Moore:

Success in the world of sales requires perseverance, profit-driven focus, and exceptionally honed interpersonal skills. As an experienced professional with a strong history of managing client relationships and drastically increasing revenues, I stand in a prime position to significantly contribute to your objectives as your next Sales Manager.

My experience in securing new customers, analyzing market and competitive trends, negotiating and closing profitable deals, and nurturing beneficial relationships positions me to substantially impact your organization. By leveraging product expertise and keen insight to implement strategic sales and marketing solutions, I excel at connecting with key decision makers and quickly building profitable, lasting partnerships that sustain revenue growth.

Following are highlights of my qualifications:

Consistently outperforming corporate sales and revenue goals through the development of aggressive and successful business initiatives and effective sales team leadership, propelling drastic sales revenue increases while minimizing corporate expenses.

Recruiting, training, and managing top-performing sales teams and coaching staff to achieve goals in alignment with corporate objectives.

Forging trusting and enduring relationships with customers, management teams, and peers to maximize client retention and satisfaction.

Utilizing superior team leadership, communication, and organizational skills to achieve maximum sales and the highest level of customer service.

My dedication to creating solid and productive partnerships, along with my steadfast motivation to meet or exceed sales goals, characterizes my career accomplishments. These skills, combined with my articulate presentation talents, will allow me to greatly benefit Sillam’s sales team. I look forward to discussing this position in further detail. Thank you for your consideration.

Cheryl Aguirre

Include These Sales Manager Skills

• Persuasion and the ability to sell
• Leadership and managerial skills
• Excellent communication abilities
• Teamwork and collaboration
• Time management and multitasking
• Relationship building and networking
• Sales planning and process management skills

Sales Resume Examples

See more sales resume samples.

A professional cover letter is the first step toward your new job!

Sales Manager Cover Letter Example

Cover letter examples, cover letter guidelines, how to format an sales manager cover letter, cover letter header, cover letter header examples for sales manager, how to make your cover letter header stand out:, cover letter greeting, cover letter greeting examples for sales manager, best cover letter greetings:, cover letter introduction, cover letter intro examples for sales manager, how to make your cover letter intro stand out:, cover letter body, cover letter body examples for sales manager, how to make your cover letter body stand out:, cover letter closing, cover letter closing paragraph examples for sales manager, how to close your cover letter in a memorable way:, pair your cover letter with a foundational resume, key cover letter faqs for sales manager.

Start your Sales Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or relevant experience. Make sure to express your interest in the position and the company. For example, "Dear [Hiring Manager's Name], As a seasoned sales manager with over 10 years of experience driving successful sales teams, I am excited to apply for the Sales Manager position at [Company's Name]. I have always admired your company's innovative approach to sales and believe that my skills and experience make me a strong candidate for this role." This approach is direct, professional, and shows that you've done your research about the company.

The best way for Sales Managers to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting the reader to take the next step. For example, "I am confident that my proven sales strategies and team leadership skills would greatly benefit your company. I am excited about the possibility of bringing my unique experience to your team and would welcome the opportunity to further discuss how I can contribute to your sales goals. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further." This ending is assertive, shows eagerness, and prompts the reader to move forward with the hiring process. It's important to maintain a professional tone, but also to convey genuine interest and excitement about the potential job opportunity.

Sales Managers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address at the top of the cover letter. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager." 3. Introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting or how you heard about the position. 4. Relevant Experience: Highlight your most relevant sales management experiences. Discuss specific roles you've held, projects you've led, and sales targets you've achieved. Use quantifiable achievements to demonstrate your success in previous roles. 5. Skills: Highlight your key skills that are relevant to the job description. These might include leadership, strategic planning, team management, negotiation, budgeting, and of course, sales proficiency. 6. Knowledge about the Company: Show that you've done your homework about the company. Mention what you admire about the company and how you see yourself contributing to its mission and goals. 7. Closing: In the closing paragraph, express your enthusiasm for the role and the opportunity to discuss your qualifications further in an interview. Thank the hiring manager for considering your application. 8. Signature: End the letter with a professional closing like "Sincerely" or "Best regards," followed by your name and signature. Remember, a cover letter should complement, not duplicate, your resume. It's your chance to tell a story about your experiences and skills, and to show your passion for the role and the company. Tailor each cover letter to the specific job and company to show that you're genuinely interested and have taken the time to apply thoughtfully.

Related Cover Letters for Sales Manager

Related resumes for sales manager, try our ai cover letter generator.

Build my resume

• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• Free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

5 Sales Manager Cover Letter Examples Built for 2024 

• Sales Manager Cover Letter
• Sales Manager Cover Letters by Experience
• Sales Manager Cover Letters by Role
• Write Your Sales Manager Cover Letter

You thrive when leading a company’s promotional teams. Sales strategies are developed, quotas are met, and markets are effectively analyzed when you’re leading the way.

Have you analyzed today’s job market to ensure your sales manager resume and accompanying cover letter will be successful?

You don’t need to be an expert at branded promotions and selling your abilities in a cover letter. We’ll assist you with our sales manager cover letter examples that can be an easy template for success.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• This sales manager cover letter has set a good pace for you by expertly combining tools, competencies, and quantifiable achievements to make a strong case. Notice how Zoho Analytics and Hive have been leveraged to highlight the candidate’s past achievements.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Regional Sales Manager Cover Letter Example

• A combination of achievements backed by actual numbers in revenue growth and market share expansion would give you a competitive edge.

Area Sales Manager Cover Letter Example

• For example, leveraging Zendesk sales forecasting to boost accuracy in data-backed decision-making would add weight to your chances of getting hired in a competitive company.

Territory Sales Manager Cover Letter Example

• Use quantifiable metrics like “boost the overall sales revenue in underperforming areas by approximately 11%” to position yourself as a candidate who’s got the experience and the talent to drive sales in specific locations.

Retail Sales Manager Cover Letter Example

• However, don’t start narrating your career path to any organization. Research beforehand like Yara and only try this with companies such as Sephora who follow a more informal approach to work culture.

Related cover letter examples

• Sales manager resume
• Sales representative
• Sales associate
• Account manager

Strategies to Write a Top-Notch Sales Manager Cover Letter

When preparing a cold calling campaign for your sales team to execute, you’d probably do some market research to ensure you’re targeting critical customer pain points. 

Try to take a similar approach to your sales management cover letter. You’ll want to review each company’s job description to identify their needs so you can show them how your positioning and brand awareness strategies will help.

Grab the hiring manager’s attention with the greeting and intro

What’s the best way to grab someone’s attention with an ad? Give them something they can relate to right away. You should do the same with your sales management cover letter. 

Start things off by greeting a specific hiring manager if you can find their name in the job description or on the company’s website. It shows some personability right away that you took the time to customize it to them, just like how including a customer’s name on a newsletter can get them to keep reading to learn more. 

Then, grab their attention by relating to the company’s mission and how your skills fit in within the opening paragraph. For instance, if you were applying to an airline, you could explain how you appreciate their mission of creating a more relaxing flying experience and how you want to use your brand positioning strategies to help them stand out in the market. 

Review the opener below to see how the applicant gets off to a good start but falls short when they don’t relate to any specifics about the company or sales management position.

Falling short with this one! 

Hello Mr. Sanchez, 

I was eager to see the sales manager job you had available. I think this would be a great company to work for, and I would be excited to use my five years of sales experience to help you achieve your goals.

The opener below does a much better job of explaining how the applicant wants to use their skills to help Boston Scientific achieve its sales growth objectives. 

A great opener relating to company goals!  

Dear Mr. Martinez,

As a sales professional with extensive experience in the medical devices industry, I have consistently delivered strong results through diligent territory management and data-driven decision-making. I am looking to bring my rich experience in sales growth through strategic planning and market expansion to Boston Scientific as your area sales manager.

How to write an impactful sales manager cover letter body

You know that once you have a customer’s attention, you haven’t landed the sale yet. The same is true with your cover letter. You’ll need to add more information to give yourself the best chance of landing an interview. 

The sales field revolves around metrics like conversion rates, leads generated, and impressions. You should include numbers like these while giving examples of your achievements in past sales positions. 

It can also be helpful to showcase how a company had a problem and you resolved it. For instance, you could explain how the company was getting leads but not converting them, so you revamped their lead nurturing strategy to help them boost end-of-funnel conversions by 59%.

An excellent body paragraph showcasing sales solutions! 

I successfully identified emerging markets and untapped segments, leading to a 13% expansion in market share in my current role at Cool Beverages. My strategic approach to segmenting markets has not only maximized sales potential but also enhanced customer satisfaction through personalized solutions.

Solidify your abilities in the closing of your sales manager cover letter

When performing cold calls, you probably ensure you recap your message at the end to connect one last time about why the company is the best fit for a prospective customer’s needs. Do the same at the end of your cover letter by relating back to the company’s mission and how your professional skills , like lead gen and sales page design, fit their needs. 

It’s also a good idea to thank the hiring manager for their time and end with a light CTA, such as “I look forward to hearing from you soon,” just like you’d do at the end of your sales pitch. 

The example below comes off a bit too generic since the applicant doesn’t relate back to any of their specific sales management skills or the company’s mission. 

Missing the mark on this closer! 

Thank you for reviewing my application. I look forward to the possibility of bringing my sales management skills to your team. 

Jessabelle Taylor 

Take a look at the opener below that does a much better job of recapping how the applicant’s sales data analysis and forecasting skills fit in with Boston Scientific’s needs. 

A great closer recapping key sales skills! 

I would welcome the opportunity to further discuss how my experience and skills in sales data analysis and forecasting can help Boston Scientific continue to thrive and lead in the medical device industry. Thank you for considering my application.

Giovanni Lombardi

A template will help you achieve the appropriate structure for your sales management cover letter, just like planning the sales process to convert more cold calls. Just remember that you still need to customize the details to the needs of each sales management position you apply to. 

You should avoid going over one page with your cover letter. Keep it concise and relevant to key skills the company is looking for, like team leadership or market analysis. 

Unlike your resume, your sales management cover letter shouldn’t use bullet points. Instead, break it up into well-defined paragraphs. For instance, you could relate to the company’s mission in the intro, show key lead gen and prospecting achievements in your body paragraphs, and then recap everything in the closing paragraph. 

Sales Manager cover letter examples

You’ve perfected your sales techniques and you’ve got plenty of impressive stats to back it up.

But if you want to land that sales manager role, you need to make sure you’re highlighting your most impressive figures and leadership skills in your cover letter.

And we can help you to boost your chances of writing an interview-winning application with our expert advice and sales manager cover letter examples below.

CV templates 

Sales Manager cover letter example 1

Sales Manager cover letter example 2

Sales Manager cover letter example 3

These 3 Sales Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Sales Manager cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of Sales Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Sales Manager cover letter

So, what type of information should you write about in your Sales Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

• Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
• Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
• The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
• Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
• Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Sales Manager cover letter templates

Copy and paste these Sales Manager cover letter templates to get a head start on your own.

I hope you’re well. I am excited to apply for the Sales Manager position at Partner Tech Ltd and leverage my 15 years of experience in the commercial technology and telecommunications sector to drive revenue optimisation and cultivate strategic partnerships for your company.

In my current role at Nexus Solutions, I have successfully led the client services team, nurtured long-term relationships with key stakeholders, and achieved remarkable results through data analysis and CRM implementation. I take pride in my ability to develop innovative sales strategies and mentor early-career sales executives, evident through the ‘Sale Through’ mentoring scheme that improved product knowledge by 30% in 2021. Furthermore, my achievements include streamlining the client review process through an automated query system, increasing efficiency by 31%, and securing a 5-year contract renewal worth £1.8 million annually. With a Bachelor of Business Administration and a PMI Project Management Professional Certificate, I am confident in my ability to lead and excel in this role.

I would like the opportunity to discuss my expertise further in an interview which I am available for from next week.

Best Wishes,

Dear Mr Scott,

I hope this email finds you well. As a recent Business graduate from the University of Sheffield, I am excited to apply for the position of Junior Sales Manager at TimberCo Ltd.

As a proactive individual and recipient of the 2022 UKBA Women in Business Student Award, I believe I am the perfect fit for this role. During my previous sales internship at John Deere, I demonstrated exceptional persuasive skills by securing contracts with five major clients, increasing revenue for my team’s portfolio by 20% in that quarter.

Moreover, I possess a deep understanding of the timber industry, having worked part time as a sales assistant for over four years at a local wood yard in Sheffield alongside my studies. I am confident that my ability to identify and pursue potential leads, combined with my exceptional negotiation skills, will contribute to the growth of TimberCo Ltd.

I would welcome the opportunity to discuss how my skills align with your team goals and I am available for an interview at your convenience.

Kind regards,

Lydia Pappas

I hope this email finds you well. I am writing to submit my application for the position of Senior Sales Manager at Foreman Foods, as advertised.

With over two decades experience in the food industry, including for leading supplier Brakes, I have consistently exceeded sales targets, notably achieving a 30% increase in revenue for my current employer Tasty Ltd – a whole foods start up based in London. One of my most significant achievements was negotiating a strategic partnership with a major retail chain, resulting in a 50% boost in sales volume in 2021. Alongside an MBA from the Manchester Business Institute, I am well-versed in the latest market trends and consumer preferences, which has allowed me to develop innovative and disruptive sales strategies that have yielded exceptional results in competitive UK and EU markets. Additionally, my leadership skills, supported by a Level 4 Diploma in People Management, have enabled me to build and motivate high-performing sales teams, driving them towards achieving collective success.

I am excited about the opportunity to contribute my expertise to Foreman Foods and lead the sales team to new heights. I look forward to discussing how my proven track record can be an asset to your esteemed company and can be available for interview at your convenience.

Many thanks,

Paulo Sautini

Writing a strong attention-grabbing cover letter is a vital step in landing a good Sales Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

We personalize your experience.

We use cookies in our website to ensure we give you the best experience, get to know our users and deliver better marketing. For this purpose, we may share the information collected with third parties. By clicking “Allow cookies” you give us your consent to use all cookies. If you prefer to manage your cookies click on the “Manage cookies” link below.

Select which cookies you’d like to accept. Disabling cookies may negatively impact your experience on the site. For more information visit our Privacy Policy and Cookie Policy .

Performance cookies allow us to gather statistical data on how the website is performing to make improvements. Web Analytics cookies allow us to gather information regarding how you access the Site, for how long you stay and what parts of the Site you have visited. These cookies don’t collect identifiable information from you, which means all the data is collected is anonymous and only used to improve the functionality of a website.

Marketing cookies allow us to gather information to display advertisements based on topics that are relevant to you, allowing us to send you tailored offers. They also allow our partners to display relevant advertisements based on your interests.

Functional cookies are essential for the Site to function properly. These cookies allow websites to remember the user’s site preferences and choices they make on the Site, including username, region, and language. They are anonymous and don’t track browsing activity across other websites. These cookies remember your preferences on our website.

Best Sales Manager Cover Letter Example for 2024

Getting a managerial sales position is a challenge. Give yourself the best chance possible with an effective sales manager cover letter using our cover letter template.

Our customers have been hired by: * Foot Note

Sales manager cover letter example

Sales manager cover letter sample

Any open sales manager position is going to attract many candidates. You need to demonstrate that you fit the role in a way that sets you apart from other applicants. To do so, your job application should include a professional resume and an effective cover letter that highlights your strengths as both a salesperson and a manager.

This guide will show you:

• Why a cover letter is a vital aspect of your job application
• Some tips for writing your sales manager cover letter
• An example of a fantastic cover letter sample to use

Great sales manager cover letter example

It can be overwhelming to generate your cover letter from scratch, so it’s a good idea to look for inspiration from an example. Here’s a sample for you to use.

[Header: see below]

[Today’s Date]

[XYZ Company Address] [Phone Number]

[HiringManager’[email protected]]

Dear Hiring Manager (e.g., Dear Mr./Mrs./Ms.),

I am writing to apply for the sales manager role at [company name]. With my proven track record of leading sales teams that smash sales goals with innovative sales strategies, I am confident I would be a valuable asset to your organization.

In my previous role at [company name], I was proud to lead a successful sales team for more than X years. Using my well-established leadership skills, the sales department experienced significant sales growth each year. It’s my passion to support my sales staff. I have polished my communication skills to help them excel in their roles and provide the encouragement needed in a competitive yet collaborative workplace.

During my time at [company name], my team accomplished the following:

• Sales performance is often based on certain metrics. Use this opportunity to list the figures that support your claims and give credibility to your experience as a sales manager.
• Over 20% increase in revenue in three consecutive years
• An employee retention rate of over 90%

I graduated with a bachelor’s degree in marketing from [University name], finishing in the top 10% of my class and graduating with honors.

With my developed sales manager skills and years of experience, I am confident of my suitability for the role and relish the opportunity to work for a company with ambitious expansion plans that match my own passion for growth.

Thank you for taking the time to review my application. Please find attached my professional resume for a more in-depth account of my work history and achievements. I look forward to speaking with you to discuss the role further.

[Your name]

Cover letter tips using this example

Use these tips in conjunction with our cover letter builder to create a strong letter you can add to your job application and land an interview.  These steps are vital to creating a great first impression for your potential employer. Here are five tips for a strong cover letter:

1. Include your contact information in the header

You should make it as easy as possible for the recruiter to contact you. Include your basic information at the top of the page in your header, so it is immediately visible. Here are the contact details you should include:

• Phone number
• Email address
• Professional profile or portfolio links, such as a LinkedIn profile

2. Always tailor your cover letter

You should tailor each cover letter to the job posting provided. Avoid being generic, and use specific keywords from the job description (e.g., skills and experiences the employer is looking for) in your cover letter.  You’re more likely to impress your potential employer and land a job interview by demonstrating that you’ve put time into your cover letter, and show you understand what the employer wants.

3. Introduce yourself with your major achievements

Get immediately to the point by outlining your career highlights in a concise paragraph. As a sales manager, you should reference your proven track record in managing successful sales teams. This quickly frames you as a viable candidate for the hiring manager.

4. Explain why you are the perfect fit

Build on your intro in the main body of your cover letter. You should give specifics to show why you will be a great fit in the company based on your skills and experience. You can also use bullet points to provide highlights from your previous roles, to keep things concise. It’s also good to comment on how your goals and objectives align with those of your potential employer.

5. End with a call to action

Sign off by thanking the recruiter for their time, but include a call to action. This could be a request for a phone call or simply stating that you look forward to discussing the opportunity in an interview. This shows you are eager to continue with the application process.

Trusted by professionals

Faq: sales manager cover letter example.

Have questions? We’re here to help.

Do I really need a cover letter?

Yes, you should always include a cover letter with your application to accompany your sales manager resume. It is an opportunity to differentiate yourself as a candidate. If you’re struggling with ideas, use the ResumeHelp cover letter builder to get started.

How long should my cover letter be?

As a general rule, your cover letter should be around three-quarters of a page. If you follow our cover letter guidelines, you should have no trouble keeping it to this length. Remember, a cover letter is still a prelude to an interview, so you should not be detailing every aspect of your career.

Does this cover letter example work if I don’t have a lot of experience?

It will be a challenge to land a managerial position without managerial experience. However, this template still works. Just highlight any experiences you’ve had in other jobs or even internships and volunteer positions that display experiences and skills. It is important that you establish your managerial credibility so if you don’t have the experience, help draw the line for the hiring manager in other ways.

Couldn't find the answer you're looking for?

You can always contact us.

Donna is a career expert with extensive experience in the fields of Marketing, Publishing, Direct Mail and Communications. She’s witnessed firsthand the importance of a powerful resume and cover letter to a job search, so she takes great pride in helping change the lives of job seekers by sharing expert career advice and tips to help land the perfect job.

Pair your cover letter with a matching resume

Related articles.

Nurse Cover Letter Example

Realtor Cover Letter Example

Marketing intern cover letter example, phlebotomist cover letter example.

23 Professional Sales Manager Cover Letter Examples for 2024

Your sales manager cover letter must immediately highlight your leadership abilities. Demonstrate with clear examples how you've successfully led a team to exceed targets. Ensure you convey your expertise in sales strategies and customer relations. Your cover letter should reflect your ability to nurture long-lasting client partnerships.

All cover letter examples in this guide

Senior Sales Manager

Area Sales Manager

Assistant Sales Manager

Automotive General Sales Manager

Branch Sales Manager

Channel Sales Manager

Corporate Sales Manager

Distribution Sales Manager

District Sales Manager

General Sales Manager

Hotel Sales Manager

International Sales Manager

Internet Sales Manager

National Sales Manager

Online Sales Manager

Real Estate Sales Manager

Regional Sales Manager

Retail Sales Manager

Sales Development Manager

Sales Operations Manager

Technical Sales Manager

Territory Sales Manager

Cover letter guide.

Sales Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Manager Cover Letter

Key Takeaways

By Experience

Crafting a standout sales manager cover letter can be the make-or-break factor in your job hunt. You've updated your resume and started applying, only to realize a gripping cover letter is required. Don't just regurgitate your resume; weave your proudest professional achievement into a compelling narrative. Steer clear of tired clichés and aim for authenticity, packing a punch within the confines of a single page. Let's navigate these common hurdles and pen a letter that gets you noticed.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your sales manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the sales manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales Manager resume guide and example
• Sales Professional cover letter example
• Senior Sales Manager cover letter example
• Strong Carrier Sales cover letter example
• Product Specialist cover letter example
• Customer Service Supervisor cover letter example
• Sales Recruiter cover letter example
• Advertising Sales Representative cover letter example
• Cashier Manager cover letter example
• Construction Sales cover letter example
• Salesman cover letter example

Sales Manager cover letter example

Andrew Clark

New York City, NY

+1-(234)-555-1234

[email protected]

• Emphasize relevant experience and concrete achievements - The cover letter highlights the candidate's role-related experience and specific successes, such as leading market expansion strategies and negotiating high-value contracts.
• Demonstrate impact with quantifiable results - Stating how the candidate contributed to increasing the client base by 200+ and improving sales revenue by 40% provides tangible evidence of their efficacy in their previous role.
• Express how skills align with company goals - The cover letter expresses a desire to tailor the candidate’s strategic approach to the hiring company’s objectives, showing a forward-thinking mindset aimed at creating value for the prospective employer.
• Showcase leadership and negotiation abilities - By detailing their experience in steering team efforts and securing significant business deals, the candidate underscores their capability to take on high-responsibility roles and deliver results.

What should your sales manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your sales manager cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your sales manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and sales manager cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your sales manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a sales manager cover letter

Header: Includes the sales manager's contact information, the date, and the employer's details, essential for the recruiter to quickly identify who the applicant is and to facilitate a seamless follow-up.

Greeting: Addresses the hiring manager or the recruitment team by name if known, demonstrating the applicant's attention to detail and personalizing the cover letter, which is crucial in a role that often requires relationship-building skills.

Opening Paragraph: Clearly states the position applied for and provides a compelling reason why the candidate is the ideal fit for the role, which is critical in capturing the recruiter’s attention in a competitive sales job market.

Experience and Achievements Body Section: Highlights relevant sales successes, leadership experience, and unique competencies, showing the recruiter measurable results and the ability to meet and exceed sales targets, which are key indicators of a successful sales manager.

Closing Section: Ends with a strong call to action, expressing enthusiasm for the opportunity, reiterating interest in the role, and indicating readiness for an interview, all of which are important to show a proactive approach—a must-have trait for a sales manager.

Key qualities recruiters search for in a candidate’s cover letter

• Proven sales record: A history of meeting or exceeding sales targets demonstrates the ability to drive revenue and success in sales roles.
• Leadership experience: Capability to manage and motivate a sales team to achieve collective goals is essential for a sales manager position.
• Strategic planning skills: Ability to develop and execute sales strategies that align with company objectives shows foresight and planning acumen.
• Excellent communication and interpersonal skills: Essential for building relationships with clients, negotiating deals, and leading a team effectively.
• Industry knowledge: Understanding the specific market, customer base, and products/services is key to tailoring sales approaches and succeeding in the role.
• Analytical abilities: Proficiency in using sales data and CRM tools to track performance, forecast sales, and make informed decisions is valuable for managing sales operations efficiently.

How to address hiring managers in your sales manager cover letter greeting

Goodbye, "Dear Sir/Madam" or "To whom it may concern!"

The salutation of your sales manager cover letter is how you kick off your professional communication with the hiring managers.

And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.

Take the time to find out who's recruiting for the role (via LinkedIn or the company page).

If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.

The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Team,
• Dear Mr./Ms. [Last Name],
• Dear [First Name Last Name],
• Dear [Job Title] Search Committee,

Your sales manager cover letter intro: showing your interest in the role

On to the actual content of your sales manager cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales manager cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your sales manager cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

What to write in the middle or body of your sales manager cover letter

Here's where it gets tricky.

Your sales manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your sales manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

A sincere and original way to end your sales manager cover letter

When writing their sales manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner .

Write about:

• how you see yourself growing in the role/organization;
• the benefits you would bring about (you'd impress even more with tangible metrics);
• the next steps in the process (provide your availability for interviews).

Lacking experience: here's how to write your sales manager cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your sales manager cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Your sales manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your sales manager cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your sales manager cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your sales manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Sales Manager cover letter examples

Explore additional sales manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

The Best Words to Describe Yourself on a Resume

How to write a cover letter – writing guide + examples & downloadable templates, questions to ask your future manager before joining the team, should you include irrelevant experience on your resume, how to answer the “what do you think this company could do better” interview question, 5 things we learned from helping 249 engineers write their resumes.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

• Skip to main content
• Skip to footer

Resume Companion

Home Cover Letter Examples Sales Manager Sample

Sales Manager Cover Letter Sample

March 24, 2017 | By Lauren McAdams

Learn how to sell your own services with help from our sales manager cover letter example and writing tips. Earn your commission, and land a job.

Looking for a fancier template? Check out our library of free cover letter templates .

Related Resume & Cover Letters

Sales manager sample resume.

Sales Associate Sample Cover Letter

Account Executive Sample Cover Letter

Sales Manager Cover Letter (Text Format)

142 Facebook Blvd.

Raleigh, NC, 94301 United States

(423)135-4624

[email protected]

Today’s Date

Hiring Manager’s Name

341 Company Address

Raleigh, NC, 94301

(xxx)xxx-xxxx

[email protected]

Dear [Hiring Manager’s Name],

My name is David Chalice, and I am a sales manager with experience in regional territory management and marketing brand strategy. I was contacted via LinkedIn about your National Sales Manager position and think I would be the best fit for the role.

As a sales manager with 8 years of experience at Stone & Meyer, I consistently exceeded monthly sales goals resulting in annual increases in profits 6 years in a row. I believe my dedication and proven track record demonstrate my ability to substantially increase profits at Wilford & Co. Here are three examples of my contributions that have had a positive and lasting impact on Stone & Meyer:

• Designed an innovative marketing strategy to boost market penetration, increasing our operating profit margin by 30% in 2016.
• Analyzed sales pipelines and trends with senior management in order to forecast quarterly sales goals and quotas with 95% accuracy.
• Devised social media strategies that align with corporate B2C initiatives and objectives.

I’ve noticed Wilson & Co. has made great efforts to meet increasing customer demand for IoT and M2M sectors. This is a commendable strategy, as this branch of the industry is expected to garner profits exceeding $500 million dollars in revenue this year alone.

I am thrilled at the prospect of working with your company and would like to come in for an interview as soon as possible. Please contact me at [Phone] or via email at [Email] so we can arrange a suitable time to meet. Thank you for your time and consideration. I look forward to hearing from you.

David Chalice

5 Tips for Writing a Sales Manager Cover Letter

1. Be specific: A strong cover letter will provide information about your past roles, what you did there, and how qualified you are as a candidate. It should also be assertive: let the employer know you want the position and believe you are the best fit. As a sales manager, you want to be explicit and convincing.

2. Emphasize skills: If you are already in a managerial role or are applying for one, you will want to prove that you can take charge. Provide examples that demonstrate your leadership qualities and effectiveness as a manager.

3. Quantify: The best way to convince an employer of your ability is to give them quantified work experience. This kind of results-oriented language is vivid and helps employer’s gauge what kind of candidate you are.

4. Sell Yourself: The importance of selling yourself cannot be overstated. In a cover letter, it is acceptable to say that you’re the best candidate for the job. You want to come across as confident, knowledgeable, and dependable.

5. Borrow from your resume: It’s ok to restate key examples, words, and phrases from your resume. After all, that’s your best ammunition, so why not use it again? Choose aspects of your resume that pertain to the employer’s needs; this will make you stand out from the competition.

Still not sure how to proceed? Check out our professional cover letter builder for more help crafting your own.

Related Articles

How to Address a Cover Letter in 2020

March 10, 2020 | By Lauren McAdams

Cover Letter Examples for Job Seekers

March 13, 2020 | By Lauren McAdams

• How to Write a Cover Letter

February 24, 2020 | By Lauren McAdams

How to Start a Cover Letter (Examples Included)

March 5, 2020 | By Lauren McAdams

Cover Letter Format: How to Format a Professional Cover Letter

April 26, 2022 | By Lauren McAdams

Cover Letter Tips: Proven Advice, Guidelines & Examples

March 20, 2022 | By Lauren McAdams

Resume Objective: Examples & Writing Guide

Professional Cover Letter Templates: Free Download for Word

August 16, 2019 | By Lauren McAdams

• Resume Builder
• Resume Templates
• Resume Examples
• How to Write a Resume
• Resume Formats
• Resume Help

Cover Letters

• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Format
• Cover Letter Help
• Scholarship
• Terms & Conditions
• Privacy Policy

Sales Manager Cover Letter Examples & Writing Tips

Use these Sales Manager cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table of Contents

Sales manager cover letter example 1, sales manager cover letter example 2, sales manager cover letter example 3, sales manager cover letter writing tips.

Sales managers are responsible for supervising the sales team and achieving the organization’s sales goals. They help to develop their employees’ skills and careers, set their schedules, and review their performance.

You’ll need to show hiring managers that you’re the right person for the job with a strong cover letter.

Check out the examples and tips to learn how to write a sales manager cover letter that impresses employers.

I am writing in regards to your search for a new sales manager at your esteemed company. As the largest independent ad network in the market today, the company defines a great sense of energy and pride within the field; the type of environment I excel in. I believe that my combination of professional experience and education has given me valuable insight and makes me a well-qualified candidate for the position.

I have had several experiences facilitating national marketing/sales managers and quickly developing a rapport with clients as well as colleagues. My understanding of taking on key leadership skills has led me to be a proactive, solutions-minded individual with superior judgment and decision-making abilities. As a result, it has greatly contributed to my valuable insight into the unique position your company holds among its broad worldwide audience.

My strong work ethic and positive energy level give me the confidence that the synthesis of my education and work experience will enable me to make immediate and valuable contributions to your company.

I appreciate the time you have taken to read this letter and to review the resume that follows. I look forward to further discussing with you, during a more extensive interview, the efficiency, and effectiveness that I will bring to my work as a sales manager at your company.

In response to your posting for the position of Sales Manager, I would like to present my resume for your review and consideration. Having worked in a wide range of media sales environments in both sales and sales management capacities and, most recently, having published my own targeted magazine, I believe strongly I present solid experience which would make me an asset to your sales team. My specific applied experience is primarily in print media however I do bring experience in digital advertising sales. I have recently completed a contract position as Sales Manager for a media company whose products include print, consumer promotion, and online properties.

As a sales manager, I have had experience in recruiting, developing and mentoring focused and creative sales teams across the country. I possess solid management skills, sound creative and strategic sales skills and derive tremendous satisfaction from working within a team focused on driving sales and satisfying advertisers objectives in a collaborative manner.

It is with tremendous interest and enthusiasm I offer my resume for your consideration. I am a seasoned media sales management professional with a wealth of advertising industry experience and I am confident in my abilities to assist in growing future advertising sales revenues through a lead by example and motivational management style. I would appreciate your consideration to be a part of your team.

Thank you in advance for your time and consideration of my resume. I look forward to your reply and your interest. I would welcome an opportunity to schedule a personal meeting in order to discuss my qualifications in greater detail at your earliest convenience.

Your advertisement for a sales manager position was of great interest for me as based on your requirements/description I believe I am a perfect fit for the job. I am a pro-active, highly-qualified, and self-motivated professional with a history of cultivating and maintaining win/win relationships. I can communicate easily with both sales staff and clients/customers alike; motivating the salespeople while influencing clients/customers with a credible style that makes them want to do business.

My accomplishments include:

• A track record of consistently successful sales, sales management, marketing, sales training, and operations
• Proven ability to deliver predictable and consistent results
• Contributing to a company’s growth through development and implementation of corporate strategies

Personally committed to continued growth and excellence, I have the drive, energy, vision, leadership, and implementation skills to make a positive difference to your company. I believe my experience in sales, sales management, marketing, and sales training qualifies me for the position.

Greater detail is supplied on the attached resume, including my education in professional development, and I would be glad to elaborate on any of this information when we meet face to face. My 24-year tenure with my previous employer is a testament to my dedication, adaptability, and penchant for learning and growing professionally. I am confident that you will be interested in my track record and ability in order to help your company achieve important business goals while enhancing your company profile. I sincerely hope you will allow me the opportunity to demonstrate this by granting me an interview.

Emphasize your negotiation skills

Sales managers need to have excellent negotiation skills to help their team close deals with a mix of new and existing buyers.

In your cover letter, provide a list of examples of times you were able to close a deal, such as being able to present a better offer or secure a larger order from a client.

For example, “In the past year, I increased the company’s revenue by 5% by negotiating a higher price of $3,000 on a new product, and increased the company’s net income by 5% by securing an annual contract with a large company.”

Emphasize your ability to meet goals

Achieving goals is a top priority for sales managers, who are accountable for meeting quotas and driving revenue. In order to do this, they need to be able to show a proven track record of delivering results.

Emphasize this skill by including specific examples of what you did to meet goals in your cover letter.

For example, “In a six-month period, I increased sales by 10% and achieved a double-digit increase in repeat customers.”

Research the company

One of the best ways to impress a potential employer is to show them that you know something about their company. In your cover letter, discuss how you have been following the company’s recent activities, successes, and upcoming plans.

The most effective way to do this is by reading the company’s annual report, reviewing its website, and reading news articles about the company.

Proofread your cover letter

As a sales manager, you are likely aware of the importance of checking for errors in order to maximize your productivity. Accordingly, when preparing your cover letter, it’s equally important to check for errors.

As you proofread your cover letter, take time to analyze each sentence and ensure it is complete and flows well with the others. Also, check for spelling errors and grammatical mistakes. When writing your cover letter, be sure to avoid passive voice and instead use active voice wherever possible.

Registered Nurse Cover Letter Examples & Writing Tips

Financial analyst cover letter examples & writing tips, you may also be interested in..., victim witness coordinator cover letter examples & writing tips, captionist cover letter examples, eligibility worker cover letter examples & writing tips, content strategist cover letter examples.

15 Sales Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are an essential part of the job search process. They provide you with a chance to stand out from the crowd, give some insight into your personality, and show that you have researched the company. These days, most companies require cover letters for every application.

Here are 15 amazing Sales Manager cover letters that are professionally written and will help you stand out and get that job!

Sales Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Manager Sample 1

I am a recent graduate from (insert academic institution) with a degree in (insert major). I am looking for an entry level position as a Sales Manager, and I believe that my education and previous experience make me the perfect candidate to fill this position. I am interested in applying for this position and would like to meet with you to discuss the opportunity.

I hope you will consider me as an applicant and we can speak further about this opening. Thank you again for your time and consideration of my application.

Sales Manager Sample 2

I have been in sales for over 10 years and have held positions with both large and small firms. I am confident that my experience in sales, marketing, and customer service would be an asset to your organization. I believe in the importance of customer service and will always put the needs of my clients first.

Sales Manager Sample 3

To Whom It Concerns,

I am a qualified candidate for the Sales Manager position and would like to submit my application for your consideration. I have had more than 10 years of experience in sales, marketing and customer service management. In my most recent position as Sales Manager of ABC Company I oversaw a staff of 18, managed day-to-day operations, handled client issues and resolved customer complaints. My greatest strengths are interpersonal skills, the ability to motivate employees and a strong work ethic that has led to business growth in every organization I’ve been a part of.

I will provide you with references upon request. Thank you for your consideration in this matter and feel free to contact me at any time if additional information

Sales Manager Sample 4

To Whom It May Concern:

I am a recent graduate with a Bachelor of Science degree in Business and Management and I am very interested in the Sales Manager position. I have over two years of experience as a retail salesperson and my skills align well with this position. I would be an excellent addition to your team because my experience has given me excellent interpersonal skills, extensive knowledge of customer service, and strong leadership qualities.

Sales Manager Sample 5

I am writing in response to your recent advertisement for a Sales Manager role. I have a strong background in sales, and possess the leadership skills required to effectively manage a sales team while also driving revenue. I am confident that my experience and drive would make me an excellent addition to your organization.

Sales Manager Sample 6

I am writing to you with an application for the Sales Manager position that has recently opened up. I am a knowledgeable and seasoned professional, who would be an excellent candidate for the position. I hold a Bachelor of Arts degree in English (with Honors) from ___________ University, as well as _______________ certificate in Sales Management from ___________ Institute. As your organization’s Sales Manager, I would be able to lead my team to success by developing innovative sales strategies and cultivating relationships with clients that fit your company’s needs. With my experience in the field of sales, I have achieved success by being able to consistently exceed goals and deliver exceptional customer service through leadership skills, problem solving abilities

Sales Manager Sample 7

I am confident that my professional experience in Sales would be an asset to your organization. I have extensive knowledge in the following areas: •Sales and marketing •Product management •Training and development Essential Skills: •Strong communication skills and excellent organizational skills

Sales Manager Sample 8

Dear Hiring Manager, I believe I am the perfect candidate for the position of Sales Manager. My 10+ years of experience within sales and marketing give me a strong understanding of how to successfully manage a team to achieve desired goals. I also work well in fast paced environments and handle pressure well which is essential for managing an effective team. I have strong communication skills, am very organized with attention to detail, and have excellent time management skills while working within tight deadlines. These are just some of my qualifications that would make me an ideal candidate for this position so I hope you will consider me as you continue your search process. Thank you!

Sales Manager Sample 9

I am a graduate of the University of Dayton with a degree in Marketing and Business Administration. I am seeking any opportunity that will allow me to apply my knowledge, skills and abilities as a Sales Manager. I have experience with customer service, sales, advertising and marketing which has enabled me to become an effective communicator. My organizational skills also allow me to keep my time well-managed so that I am able to complete tasks effectively and efficiently.

Sales Manager Sample 10

Dear Recruiter,

I am highly experienced with sales and marketing. As the Sales Manager, I will do my best to use my skills to increase revenue streams.

I am a sales manager with a proven track-record of success. I have experience in small business sales, retail sales and medical equipment sales. My leadership style is collaborative and I have strong people skills. I am confident that I can help grow your company’s bottom line.

Sincerely, _

Sales Manager Sample 11

Dear Hiring Manager,

I am writing to inquire about the position of Sales Manager at your company. I am an experienced sales professional with experience in overseeing both small and large teams. I offer a proven track record of developing effective strategies for all aspects of the sales process, including prospecting, account management, and territory management. I am confident that these skills will be a great fit for your company and would love to discuss this opportunity in greater detail. Please feel free to contact me at 555-555-5555 or email me at [email protected] Thank you!

Sales Manager Sample 12

Dear _____, I am excited to learn about your open position for a Sales Manager. I have significant experience managing an entire team of sales people and would love the opportunity to work with your company. I am confident that my skills and experience will bring value to your team. Please find attached my resume for consideration. Thank you for taking the time to read this letter, I appreciate it!

Sales Manager Sample 13

Dear _________, My name is ________ and I am writing in reference to your Sales Manager position located in Sydney. I think that my experience and skills would be a great fit for the position. I have been working as a Sales Manager for the past 3 years having been constantly promoted from within because of my enthusiasm, drive, and attention to detail. In this time span, I have expanded the company’s international footprint by increasing our exports by 240% while managing day-to-day operations at home base without sacrificing quality or customer service. I am confident that if given an opportunity to interview with you that we will have a great meeting where we can discuss how my background and skill set would work well within your organization.

Sales Manager Sample 14

As the demand for new cars increases, so does the need for Sales Managers. I am excited to hear that your company is hiring for this position and would love the chance to interview with you. Meeting you in person would be ideal because I want to show how excited I am about this position and my qualifications. Please consider me as a candidate!

Sales Manager Sample 15

Dear _______,

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

Related Careers:

• 15 Healthcare Administrator Cover Letters That Will Get Hired (NOW)
• 15 Production Worker Cover Letters That Will Get Hired (NOW)
• 15 Warehouse Worker Cover Letters That Will Get Hired (NOW)
• 15 Accounting Intern Cover Letters That Will Get Hired (NOW)
• 15 Supply Chain Manager Cover Letters That Will Get Hired (NOW)
• 15 Therapist Cover Letters That Will Get Hired (NOW)
• 15 Retail Pharmacist Cover Letters That Will Get Hired (NOW)
• 15 Project Coordinator Cover Letters That Will Get Hired (NOW)
• 15 Program Manager Cover Letters That Will Get Hired (NOW)
• 15 Social Media Intern Cover Letters That Will Get Hired (NOW)

Leave a Comment Cancel reply

You must be logged in to post a comment.

• English (UK)
• Cover Letter Examples

Sales Cover Letter Examples, Templates and Writing Tips

Ready to open new doors and close impressive deals at that sales job? We’ll teach you how to write the best cover letter for sales associates, representatives, or managers.

Old school salespeople know “ABC” as “Always Be Closing.” For newer sales managers and sales associates, relationships matter more, so “ABC” stands for “Always Be Connecting.”

But to land a job, your sales cover letter has got to do both: connecting with them on a personal level and then closing the deal that earns you an interview.

In this article, you’ll get:

• Two sample customer service cover letters: for experienced and entry-level sales representatives.
• Step by step tips on how to write a sales cover letter sure to get you job interviews.
• A sales cover letter template for you to copy, adjust to your specifications, and have ready in under 15 minutes.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and download your cover letter now.

Create your cover letter now

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

Looking for a different cover letter? See

• Marketing Cover Letter
• Cashier Cover Letter
• Product Manager Cover Letter
• Event Manager Cover Letter
• Bartender Cover Letter
• Lirary Assistant Cover Letter
• Cover Letter for Internal Position (or Promotion)
• Consulting Cover Letter
• Customer Service Cover Letter
• Marketing Intern Cover Letter
• Production Assistant Cover Letter
• Short Cover Letter Samples

Not what you're looking for? See all cover letter examples . 

Let’s check out two salesperson cover letter examples to start things off:

1. Sales Cover Letter Examples

Let’s have a look at Melvin. Melvin’s the oldest of the Rios siblings, 5-foot-9, and an expectant father.

But—the lead-in to capture the director of sales’ attention needs more. Melvin should highlight his sales certification, sales skills, and a wealth of sales experience. This is all perfect, because Melvin is moving up the ladder, applying for the open position of sales management trainee.

Take a look at how he markets himself in this sales manager cover letter sample:

Example #1: Mid-Level Sales Candidate 

Melvin Rios 

Certified Professional Sales Person (CPSP)

443-578-7464

[email protected]

linkedin.com/in/melvinrios

September 25, 2019

Cynthia Kirkland

Head of Sales

Furious Flavors Drink Company

469 Hewes Avenue

Baltimore, MD 21201

Dear Cynthia:

Currently, I am an inside sales representative of food products seeking a managerial role, so I was quite happy to see your opening for a sales manager trainee at Furious Flavors Drink Company. With my Bachelor of Science in Marketing, more than 3 years of experience as a sales rep, and competence in high-volume purchasing, I am confident that I make a strong sales management candidate.

In the job listing, it mentions you’re looking for experienced sales representatives with strong communication and leadership skills who are ready to train for a position in sales management. As a 3-year “veteran” of Florida Food Services, I was one of the more senior sales representatives on staff, having come on board at the very beginning of the company’s existence. Although I didn’t hold the title, I had my sales management duties and responsibilities in my last year there, such as interviewing new candidates, training and onboarding, and approving large invoices. During my employment at FFS, I had over $1.5 million in sales, introduced 27 new business clients, and helped to train 30+ new sales reps. I’m sure I could bring these same high standards to work at Furious Flavors Drink Company.

Aside from the fact that I believe I’d make a great sales manager, I also simply and genuinely love your brand. Ever since I learned about Furious Flavors, I’ve been a huge fan, from the products you put out to how healthy they are to consume. I would be honored to be a part of your sales team, and I’d be honestly proud to promote the Furious Flavors brand. 

Could we schedule a phone call or in-person chat so I could discuss for you how I can help bring the same sales figures over to Furious Flavors?

Not bad, right? But, what if you’re writing a sales associate cover letter with no experience? It’s just as easy.

Meet Melissa, Melvin’s little sister. Being a few years younger than Melvin, Melissa has just now finished college. She’s looking to get her first adult job as a junior sales rep. Though she’s never worked in sales before, she uses her cover letter to show that she’s still a top contender.

Here’s her sample sales representative cover letter:

Example #2: Entry-Level Candidate (No Experience)

Melissa Rios 

443-578-7446

[email protected]

linkedin.com/in/melissarios

Sales Director

As a fresh college graduate with great communication skills, excellent time management, and unwavering resilience, I am ecstatic to apply for the junior sales representative position at Furious Flavors. Combining those skills with my penchant for healthy competition and friendly rivalry, I believe I have what it takes to be a great choice for the role.

According to the job description, you’re searching for applicants who’ll be able to clearly communicate, generate lucrative sales leads, and nurture ongoing business relationships. As a college student majoring in business management, my studies focused on business and client relationships, leadership, and marketing methods. Also, during my studies, I was employed as a barista for a non-chain cafe, and I was instrumental in creating much of their sales campaigns (e.g., specials) and marketing promotions on social media. I know that I would bring this same drive and determination to work as a junior sales associate at Furious Flavors.

It would be wonderful if you granted me the time to discuss your upcoming sales campaigns, obstacles, and objectives so I could show you how I may help with them in the upcoming quarter.

You’ve just seen two salesperson cover letter samples sure to seal the deal. Now let’s fix yours up. 

We’re about to teach you how to write your cover letter , and we’ll give you easy, fill-in-the-blanks examples to use for yourself.

Also, what about your sales resumes? You can’t sell yourself compellingly without a great resume for sales jobs. Have a look at this guide and example: Sales Associate Resume Sample (Examples & 25+ Writing Tips)

Haven't found what you're looking for? Check all our cover letter examples.

2. How to Write a Cover Letter for Sales Jobs Step by Step (Template)

Here’s how to write a cover letter for sales positions:

1. Follow Formal Formatting Rules on a Sales Cover Letter

There’s a high churn rate when it comes to sales directors and HR staff taking in cover letters—dozens come in each day, but they’ll only hold on to a select few for an interview. How can your sales position cover letter beat out the others?

To make sure yours doesn’t get dismissed at the very start, format your cover letter effectively. 

Here’s how to format a sales cover letter template:

• Left-align all the parts of a cover letter , from info at the top to your complimentary close.
• Use single line spacing in your body text, and leave a 1-inch border around all the edges of your food or pharma sales cover letter.
• Select the best font for a cover letter , ideally one that matches your sales associate resume and is easy to read.
• Keep your sales rep cover letter down to a single page; any more should be trimmed down.

Expert Hint: One study from the Journal of Business & Industrial Marketing documented a strong correlation between presentation skills and sales performance. Your sales cover letter is a presentation in itself, so if you do it right, you’ll show you’re a solid contender for the position.

2. Create a Professional Cover Letter Header with Contact Information

A cover letter is like a sales funnel, where an interview is the “action” at the narrow, bottom end. And, like the sales funnel, you’ve got to start at the top.

Here, that’s your sales cover letter header. It’s quite easy. Since it’s a formal letter, the best sales cover letter will be formatted like a business document. Put your details on top, the date of writing next, followed by the recipient’s name, title, and company details.

Here’s a simple template to follow:

Saleswoman / Salesman Cover Letter Example Template

[Your Name]

[Your Professional Title] (Optional)

[Your Phone Number]

[Email Address]

[LinkedIn Profile]

[Long Date]

[Sales Manager’s Full Name]

[Sales Manager’s Professional Title]

[Company Name]

[Company Street Address]

[City, State, Zip Code]

To provide the employer with the most effective job application, make your cover letter header match the header on your sales representative resume.

3. Introduce Yourself and Describe the Sales Job to Which You’re Applying

Cold calling is tough, and it’s one of the most dreaded duties of any inside sales position. However— 

Where in cold calling you can create and nurture a working relationship over time, a cover letter intro has to intrigue the employer enough to read further. You want them to check out your resume and call you in for an interview.

So, to be effective, start by using the HR manager’s name . You can locate their name on the company’s website, LinkedIn, or by calling up the receptionist.

Next, use the first paragraph of your sales introduction letter to introduce yourself and identify the specific sales position you’re aiming for. Go on to describe your sales skills, marketing experience, and professional background.

Here’s an example:

Sales Cover Letter Sample: Intro Statement

Dear  [Sales Manager’s Name] :

I was elated when I stumbled upon the opening for a [Specific Sales Job Position] position at  [Company Name] . Having  [###]  years of sales experience and a strong background in  [Sales Skills, e.g., Lead Qualification, Prospecting, Relationship Building, Customer Needs Analysis, etc.] , I know that I would make a top candidate for your sales and marketing efforts.

Expert Hint: Don’t be afraid to move away from formality on a sales cover letter. A study by the Journal of Organizational Behavior found that displays of creativity helped to enhance sales effectiveness, meaning being creative here may show employers you’ll be a kick-ass hire.

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

4. Talk Up Relevant Sales Skills & Marketing Abilities

If you’ve handled sales in the past, you know the value of a powerful positioning statement to address the client’s needs, concerns, and pain points.

Use this second paragraph the same way. First, go to the sales job description and find the requirements section. Use those to determine the company’s pain points. Then, describe how your skills and experience make you the best candidate capable to drive them into future success.

If it’s not an open position but a company that you’re interested in, reference specific information about the company or the market that would affect that company – for example, ‘With your recent acquisition of (blank)...’ or ‘I saw that your competitor (blank) recently launched a next generation product...’ Tom McGee   VP & GM of Sales & Marketing, Lucas Group

Here's how:

Example Cover Letter for Sales Associate: Middle Paragraph

In the job advertisement I found on  [Job Board or Website] , you mentioned that you are searching for a  [Sales Job Position]  having experience in  [List a Particular Job Requirement or Two] . In my current job at  [Name of Company] ,I was instrumental in  [List Specific Duties and Responsibilities, Using Numbers to Quantify Whenever Possible] . I am confident that the knowledge and experience I’ve gained will be able to translate into similar results at  [Company Name] .

Talk up your conversion rate metrics, net promoter scores (NPS), closed-won to closed-lost ratio, and lifetime value of the clients you managed. The more specific you are, the easier it is for the sales manager or hiring manager to see you in the role.

Include specific numbers whenever possible to illustrate what you've accomplished. This include sales numbers, people you've trained, customers you speak with on a daily basis. This will give the hiring manager concrete details on your experience. Amy Nguyen Business Communications Lecturer at California State University, Los Angeles

Expert Hint: Moving up from a sales associate to a sales manager may be harder than a simple promotion. A study by the American Psychological Association found that employers value a whole different set of skills. If you're aiming to reach the next rung of the ladder, don't list exactly the same skills and abilities on a sales supervisor resume as you would on one for sales reps.

5. Explain Why You’d Like to Sell on Their Behalf

Whether you’re writing a cover letter for retail sales or medical sales cover letter, now it’s time to shower them with praise. In the third paragraph, explain why you’re particularly interested in this company, rather than just a sales job anywhere.

Of course, they want to know about your sales representative skills and experience. But—they also want to make sure you’re the right fit for their sales team and company (e.g., company culture).

Here’s what I mean by that:

Sample Cover Letter Sales Jobs Motivation Statement

I have admired  [Company Name]  very much, due to the fact that  [Something That Impresses You, e.g., Contributions, Company Values, Products or Services, etc.] . These values easily reflect my own personal beliefs and alignment. I would be very honored to be chosen to work at  [Company Name] .

6. Finish Using a Powerful CTA as a Value Proposition

You’re now at the bottom of the cover letter sales funnel. One more thing to tweak before you send it off— Ending the cover letter .

Here, ask for a meeting or a call. Emphasize your value proposal. 

Here’s a sample sales cover letter closing for reference:

Sample Cover Letter for Sales Jobs: Call to Action & Formal Closing

Could I book some time with you for a brief call or meeting to chat about how I may be able to help  [Company Name]  achieve its upcoming sales goals, targets, and objectives?

[Digital Version of Signature]

[Full Name]

[Phone Number]

With ResumeLab’s resume builder you’ll write your resume in a flash. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Improve your resume in our resume builder now .

CREATE YOUR RESUME NOW

Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

Haven't written your resume yet? See:

• Account Manager Cover Letter
• Sales Associate Cover Letter
• Sales Representative Resume
• Account Manager Resume
• Sales Manager Resume
• All resume examples

Here’s what to remember when writing a cover letter for sales jobs:

• Format sales rep cover letters before you start the writing process.
• Address sales associate or sales manager cover letters directly to the employer.
• Introduce yourself, identify the sales position you’re applying for, and give a brief summary of your sales background, experience, and skills.
• Consult the sales job description and use the middle paragraph to focus on how you are the best sales candidate to help this company meet upcoming challenges.
• Give a statement about what impresses you and attracts you to this particular company.
• Close the deal with a call to action and a formal sign-off.

Got any questions on pharmaceutical sales cover letters or cover letters for inside or outside sales? Need further sales cover letter samples? Let’s chat here in the comment section, and thanks for reading!

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines , ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets . Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

Career expert who has been sharing his expert knowledge since 2017. His advice will guide you smoothly through all recruitment processes: from job hunting to getting a promotion. Christian offers comprehensive advice on career development and each step of the job search, from start to finish and beyond. His guides cover looking for new jobs, sending application documents such as resumes and cover letters, acing interview questions, and settling into the new position. Since 2017, he has written over 200 in-depth, meticulously-researched career advice articles in collaboration with the most renowned career experts in the world. Hundreds of thousands of readers visit Christian’s articles each month. Christian majored in Communication & Culture, Anthropology at the City University of New York. In his spare time, he enjoys traveling and learning about cultures and traditions from around the world.

Was it interesting? Here are similar articles

Is a Cover Letter Necessary in 2024? Do I Need a Cover Letter?

Asking yourself "Do I need a cover letter?" We surveyed 200 hiring decision-makers to find out if cover letters are still important in 2024.

Michael Tomaszewski, CPRW

Career Expert

33+ Cover Letter Tips and Advice to Stand Out in 2024

Looking for cover letter tips and advice to really stand out? Want cover letter mistakes to avoid and other dos and don'ts? You've come to the right place.

Christian Eilers, CPRW

Entry-Level Cover Letter Examples, Tips & Writing Guide

Learn how to write a cover letter with no experience, a first job cover letter, or an entry-level cover letter that makes the best impression. It's easier than you think!

Sales Manager Cover Letter Example

A modern cover letter example for a Sales Manager position. Based on the best cover letter writing practices. Use this example as an inspiration to create your own cover letter with Wozber free resume and cover letter builder.

Cover Letter Opening Example

The first paragraph should only be your introduction. Give a brief idea of who you are and tell the employer how you have learned about the opportunity. Mention how your career goals align with the company's goals.

• I am a sales professional who called you yesterday asking about this open job position. I believe XYZ is an amazing company, so I would like to use an opportunity to present myself in hopes that I will join your sales team.

Cover Letter Main Paragraph Example

The second paragraph is about the benefits you bring to the table. Why should they choose you? How can you help the company? You should tell the recruiter why he/she should be interested in you. Highlight a few valuable points from your resume that match the job description. Offer a few stats to illustrate your impact in previous positions.

If you need any guidance writing your cover letter, Wozber has all the needed help built in its free resume and cover letter builder , which will walk you through the whole writing process step by step.

Here's the example of the main paragraph:

• I've worked with sales for the last three years, and during that time I was able to increase unit sales goals by 260%, continuously complete monthly goals of 100 meetings and sell products with an average price point of $18 000 every day. I also implemented retargeting sales campaigns using Facebook Pixel and other data tracking technologies, and created 20+ email templates that were applied as a company standard. I know how to ask the right questions and listen at the right time. I communicate well and am an analytical and creative sales professional who can bring the required qualifications and energy to XYZ. I am willing to exceed the sales quota starting from the first day.

Cover Letter Closing Example

The last paragraph should bring the cover letter to a proper conclusion. It should also STRESS ACTION. Finish strong and quickly. Remind the recruiter what you introduced in the first and second paragraph (how your experience or skills will help the company).

• I would like to meet in person to learn more about your sales needs and share more of my knowledge. I look forward to this opportunity. Please feel free to call or email me.

Other Examples

• Skip to Content
• Skip to Footer

Resume Genius

The World's Smartest Resume Builder

Monday to Friday, 8AM – 12AM (Midnight) and Saturdays and Sundays, 10AM – 6PM EDT (866) 215-9048

Cover Letter Examples

Cover Letter Examples for All Job Applications and Situations

Before you start writing a cover letter , the best way to prepare is to check out examples of good cover letters.

As featured in *

Our list of 200+ cover letter examples is perfect for all job seekers, whether you need to write one for a specific life situation (like a career change) or you’re looking for an industry-specific sample.

Our free-to-use cover letter builder can make you a cover letter in as little as 5 minutes. Just pick the template you want, and our software will format everything for you.

What does a great cover letter include?

Not sure what a cover letter is or what to include on yours? A cover letter, also known as a cover page , is made of the following five parts:

• Salutation: A professional greeting that addresses the hiring manager by name
• Introduction: An attention-grabbing opening paragraph that introduces yourself and your intention to apply for the open role
• Body paragraph(s): One or two paragraphs describing your relevant professional experience, achievements, skills, and education
• Closing paragraph : A final paragraph that contains a call to action (CTA) asking the hiring manager to invite you in for an interview
• Sign-off : End your cover letter with a professional sign-off (like “Sincerely, [Your Name]”)

The cover letter template below describes how to write each of these key sections:

Your street address, City, State | Email | Phone number

Today’s date Employer name Company Name Street address City, State

Dear [Hiring Manager’s Name],

Opening Paragraph (Introduction)

Your cover letter opening should contain a self-introduction. Write about who you are, where your expertise lies, where you found the job posting, and why you want to apply for the job.

Body Paragraphs

The second paragraph of your cover letter should respond directly to the job description written by the hiring manager. Describe how your previous job experiences, skills, and abilities will help you meet the company’s needs. To make that easier, you should include exact words and phrases from the job description in your cover letter.

• You can include a bulleted list of your accomplishments
• Make sure to use numbers or percentages to emphasize your bullet points (e.g. “Increased online revenue by 13%”)
• Do some research about the company and find out what their current activities and goals are
• Explain how you can help them achieve those goals

Closing Paragraph

Your cover letter closing is the call-to-action portion of your cover letter. Inform the hiring manager that you’d love to go in for an interview. Provide your email address or other contact information and tell them that you’ll reach out in a week if you don’t hear back. Thank them for spending their time reading your cover letter.

1. General cover letter example

This general cover letter was written by a candidate with two years of work experience.

In the example, the candidate is applying for a mid-level digital marketing position. In the first paragraph, the applicant:

• used the hiring manager’s name (showing that effort was put into locating it)
• mentioned where they found the job posting  (HR managers love this)
• highlighted relevant experience , establishing her ability to do the job

Here’s a text version of this cover letter sample in case you want a closer look at each paragraph:

General cover letter example (text version)

Dear Ms. Doe,

I was excited to see your job listing for the Senior Digital Marketing position at Westward Strategies on Indeed.com. As a dynamic email marketing specialist with over two years of professional experience executing market research, analyzing consumer data, and running A/B tests to drive successful marketing campaigns, I’m confident that I would be a valuable asset to the team at Westward.

Your job listing mentions a need for someone who is experienced in email segmentation and campaign development, both of which are areas I have extensive experience in. I’m currently employed at Marketed Inc., where I’ve honed my skills by running numerous successful email marketing campaigns. While employed here, I’ve spearheaded a digital promotion campaign for the company’s new line of sandals that successfully raised our total online engagement by an impressive 13% over the course of six months, contributing substantially to the department’s annual goals.

I’m confident that my proven track record of excellent work ethic, unparalleled attention to detail, and high-performing email marketing campaigns will make me an immediate asset at Westward Strategies, and allow me to contribute to the team’s success.

I look forward to discussing the Senior Digital Marketing position and my qualifications with you in more detail. I’m available to talk at your convenience. I’ll be in touch next week to follow up and to make sure you’ve received my application.

Thank you so much for your time and consideration.

Why this is a good example of a cover letter

In the cover letter example above, the candidate is concise and direct . They convey much of what a cover letter should say in the opening paragraph, like their amount and type of experience, plus where they found the job.

Then the candidate lists specific responsibilities from the job description, and mentions their experience handling similar work. They even gives an example of how their efforts have benefited their current employer.

At this point, the candidate’s cover letter has already helped the hiring manager better understand their value as a hire. But they’re not done yet.

The candidate signs off by mentioning how they’ll reach out if they doesn’t hear back from the hiring manager. This call to action is a key part of a general cover letter, because it highlights the writer’s interest in the job, and willingness to go further than other candidates for the opportunity.

Write your own call to action to show you’re serious about the job, and willing to make the first move if necessary.

2. Entry-level cover letter example

This entry-level cover letter was written by a recent graduate who only has a little part-time work experience.

Want a closer look at this cover letter example? Here’s a text version that you can scan through:

Entry-level cover letter example (text version)

Dear Mr. Jacobson,

As a long-term admirer of the work done by the team at Mayflower Technologies, I’m delighted to submit my application for the entry-level IT technician position posted on Indeed.com. As a recent graduate from the University of Rochester with a B.S. in Computer Science, I’m confident that my knowledge of Linux systems, experience in backend coding, and precise attention to detail would make me an asset to the team at Mayflower.

In my former role as a student worker at the University of Rochester’s Technical Services department, I was responsible for troubleshooting a variety of technical issues for staff, assisting with server maintenance, and installing a wide range of equipment. While employed there, I assisted in the development and rollout of new department practices, and helped improve our ticket response time by 12%. I’m sure that this experience will help me pick up new skills and quickly excel as a technician at Mayflower.

I also understand that Mayflower is seeking to expand their cloud computing services. While at the University of Rochester, I specialized in and completed my thesis on cloud computing. The IT technician position at Mayflower would be an exciting opportunity for me to bring my educational background to the table, and learn more about a growing industry.

I’ve attached my resume, which further details my skills and educational background. Please don’t hesitate to reach out if you have any questions about my background. I look forward to the opportunity to speak with you further; thank you for your time and consideration.

What makes this a good cover letter

This killer cover letter sample stands out because the applicant emphasizes their enthusiasm about the opportunity from the very first sentence.

Beyond their enthusiasm, the candidate also shows that they’re   qualified . They quickly (and convincingly) market their professional strengths , including relevant hard skills (Linux, backend coding) and soft skills (precision, attention to detail).

Employers know they’re taking a risk by hiring a recent graduate . Showing some passion is especially important for new grads because they don’t have the work experience to win the job yet.

By the end of this cover letter, the candidate has even demonstrated that they’ve researched the position, and is passionate about the work the company is doing. Overall, this is an effective way to make a positive impression as an entry-level job seeker because it shows the employer that you’re energetic and ready to learn.

3. Professional cover letter example

Are you a senior-level professional or an experienced manager trying to highlight your professionalism in a cover letter?

The restaurant manager cover letter example below will show you how to come off as a seasoned professional:

Here’s a text version of this cover letter sample so you can go through line-by-line:

Professional cover letter example (text version)

Dear [Hiring Manager’s Name],

I’m writing to apply for the Restaurant Manager opening at MOD Sequel. I have more than five years of experience managing restaurants and bars, and my professional expertise aligns closely with the responsibilities outlined in your job advertisement.

In my role as Restaurant Manager for Bar Louie, I proved to be an efficient, enthusiastic, and strong leader. My value quickly became apparent to Bar Louie’s shareholders after I single-handedly trained and prepared the entire waitstaff for opening night and beyond. Not only did our team meet sales goals each month for the first year, but the down payment for the property was even paid back after the first six months of operating.

MOD Sequel would benefit from my skills in the following areas:

• Eye for excellence and high level of standards • Strong work ethic and leadership skills • Positive attitude even under pressure

I believe MOD Sequel will be a great success for many years to come, and my extensive expertise will help ensure your establishment succeeds well into the future. My time spent in this industry has prepared me for such an opportunity, and I sincerely hope I can contribute soon as a member of your team.

It would be a privilege to discuss your Restaurant Manager position in more detail. I’m happy to come by whenever it’s most convenient for you. Thank you for your time, and I’m looking forward to hearing from you.

Why this is a good cover letter

Right from the start, this applicant showcases the managerial skills they developed while working in the service industry. They then highlight how they’ll apply those skills to make an immediate impact on the company.

Additionally, the applicant mentions the company by name three times. It’s clear that they’re familiar with the business, have an interest in joining this specific team, and understand how they’d fit on the team if hired.

4. Creative cover letter example

A creative cover letter makes you stand out by adding a bit of personality and flair to your application.

Take a more detailed look at this cover letter sample by reading through the plain text version:

Creative cover letter example (text version)

As a quick-thinking online native who’s obsessed (yes, obsessed) with the Scatterplot app, I was thrilled to see your listing for the Social Media Manager position at Scatterplot Entertainment Co.

With over three years of professional experience as an online brand manager under my belt, I’ve analyzed user metrics, run A/B tests, and spearheaded viral social media campaigns. You name it, I’ve clocked an embarrassing number of hours online working on it. I’m confident my adaptability, hands-on branding experience, and encyclopedic meme knowledge would make me a perfect fit for the team at Scatterplot.

Currently, in my role at DotMap as a Social Media Manager, I manage and execute highly successful online branding campaigns. I regularly produce viral content, getting several of our branded Tweets featured on major websites. In one such instance, I tweeted a thread of adorable corgis using the DotMap iOS app — receiving over 60 thousand interactions and earning a spot on Buzzfeed’s front page.

I’m fiercely competitive in my approach, up-to-date on all the latest trends, and can clean up even the messiest social media disasters. I’m positive my knack for creating clickable content will make me an immediate asset to the Social Media team at Scatterplot.

I look forward to discussing the Social Media Manager position and my qualifications with you in more detail. I’m available to talk at your soonest convenience, and I’ll be in touch next week to follow up, just to make sure you’ve received my application!

Warm regards,

First, the candidate doesn’t waste the reader’s time . They immediately state their interest in the position, relevant qualifications, and specific skills. Hiring managers are busy, so it’s crucial to be direct in both your cover letter and resume.

Next, they present their information in a casual, fun tone . A personal touch in your cover letter helps you present yourself as a creative, enthusiastic job seeker. It also makes your application more memorable.

However, don’t make your application memorable for the wrong reasons (like including too many dad jokes or being overly informal). It’s important to strike the right tone for the company you’re applying to.

Finally, the candidate keeps the focus on their professional qualifications by listing specific accomplishments from their previous job, and explains how these accomplishments are relevant to the position.

5. Career change cover letter example

Writing a cover letter for a job in your current industry is pretty straightforward. But writing a career change cover letter requires a slightly different approach.

The sample cover letter below includes the three elements you need to persuade a hiring manager you’re ready to transfer industries:

• One reason (or more) for the career change
• An example of a transferable skill in action
• Proof of commitment to the new field

Want a closer look at this cover letter example? Here’s a text version that you can read more carefully:

Career change cover letter example (text version)

Ever since I was a child, I’ve loved transforming people through the art of makeup. My proudest accomplishment was preparing my younger sister for her prom night — she was voted prom queen that evening. Because of my passion for this art form, I’m applying for the makeup artist position at Studio 96.

I’ve worked in several customer service positions since I graduated high school, through which I’ve honed my people skills and improved my ability to work effectively in high-pressure situations. In fact, in my current position at Zara I’ve increased sales by 17% this month.

However, I’ve found that customer service doesn’t satisfy my creative side. Thus, I’m eager to join Studio 96, a company I’ve been a fan of since I learned about the avant-garde approach to makeup application developed under your founder Bianca Del Vanjie.

To meet Studio 96’s needs, I’ve completed the 150-hour course in Makeup Artistry offered by the Los Angeles-based Sonique Academy in my spare time. I’ve also volunteered for the Look Good, Feel Better organization, where I boosted the self-esteem of cancer patients by giving them makeovers.

I am looking forward to hearing back from you. I can be reached at [Your Phone Number] or [Your Email]. Thank you for considering my application.

The first reason this is a great cover letter example is that it’s sincere . The applicant is sincerely passionate about their target industry — they even provide a relatable story to emphasize their sincerity.

Additionally, this cover letter directly addresses the reason for the applicant’s career change . Letting the hiring manager know why you’re looking for employment in a different industry is necessary if you’re changing careers, because they’ll want to know why you’re making the change.

Finally, it’s clear the writer of this cover letter is committed to the new job . They even worked on their skills to prepare for this change in profession.

Taking a 150-hour course and volunteering are both great signs our candidate is dedicated to switching industries.

6. Cover letter for promotion example

Have you been with your current company for a while and want to take on more responsibility ? You’ll likely need to write an internal cover letter for promotion to convince your boss that you’re ready to move up the corporate ladder.

A cover letter for promotion differs from a regular cover letter in two ways:

• It emphasizes your managerial or higher-level skills
• It focuses on your dedication to your current company

In the following example, the candidate is writing to the marketing director of their company to apply for an open senior-level sales manager position:

If you’re having trouble reading this cover letter sample, take a look at the text version below:

Cover letter for promotion example (text version)

Dear Mrs. Lasker,

As a loyal employee of Peabody, I’m excited to formally apply for the Sales Manager position in the Marketing Department. Since starting as a Sales Representative at Peabody four years ago, I quickly mastered the requisite skills for the role, and have helped our department regularly exceed sales goals.

From the beginning I’ve demonstrated an ability to learn quickly and exceed expectations. During my tenure, I’ve developed excellent sales skills, honed my interpersonal abilities, and subsequently helped my department generate a 6% increase in profits this quarter. Additionally, this year has given me the opportunity to sharpen my leadership skills — having successfully onboarded 4 new employees and assumed management over a small direct sales team.

I’ve read the requirements for the Sales Management position thoroughly, and I’m confident that the skills I’ve refined during my time working here paired with my passion for customers and making direct sales make me an ideal fit.

I appreciate your consideration and look forward to discussing this opportunity for promotion with you at your convenience. My supervisor is also happy to meet with you to elaborate on my performance in the Sales Department, and will attest to my qualifications. Please let me know if there’s any other information I can provide that would help with this process, and I’d be happy to provide it to you.

This candidate’s cover letter stands out because it’s direct and highlights specific accomplishments expected of a managerial-level employee.

In the introduction of this cover letter, the candidate emphasizes his loyalty to the company, and quickly moves on to talk about the contributions he’s made to his team.

Then, the candidate provides examples of his leadership and management experience to demonstrate that he’s ready to take on a more significant role.

By the end of this cover letter, this candidate has shown his boss that he’s not only made an impact in his current role, but is already exceeding expectations. More importantly, he has the skills needed to keep up with the demands of a more senior position.

Job-specific cover letter examples

Our large collection of job-specific cover letter examples is sure to have a cover letter for you. Download all of these sample cover letters for free and customize them to fit your needs.

College Student

High School Student

Human Resources

Customer Service

Administrative Assistant

Click your industry below to find examples for different jobs:

Accounting & Finance

Administration & office support, business & management, business development, construction & maintenance, customer service & retail, customer support & sales, digital art & production, education & human services, emergency services, engineering, finance & banking, fine arts & aesthetics, food service, healthcare & wellbeing, human resources (hr), information technology (it), law & legal, life situation, maintenance, marketing & sales, personal & child care, public safety & security, science & research, spa & salon, transportation & travel, warehouse & logistics, web development & design, writing & media.

• Account Manager Cover Letter
• Accountant Cover Letter
• Accounting Intern Cover Letter
• Accounts Payable Cover Letter
• Certified Public Accountant (CPA) Cover Letter
• Administrative Assistant Cover Letter
• Clerical Cover Letter
• Executive Assistant Cover Letter
• Front Desk Cover Letter
• Office Administrator Cover Letter
• Office Assistant Cover Letter
• Office Manager Cover Letter
• Personal Assistant Cover Letter
• Receptionist Cover Letter
• Secretary Cover Letter
• Assistant Manager Cover Letter
• Business Development Cover Letter
• Executive Cover Letter
• McKinsey Cover Letter
• Operations Manager Cover Letter
• Product Manager Cover Letter
• Program Manager Cover Letter
• Property Manager Cover Letter
• Public Relations Cover Letter
• Real Estate Agent Cover Letter
• Supervisor Cover Letter
• Business Analyst Cover Letter
• Consulting Cover Letter
• Data Analyst Cover Letter
• Project Coordinator Cover Letter
• Scrum Master Cover Letter
• Architecture Cover Letter
• Construction Project Manager Cover Letter
• Construction Worker Cover Letter
• Project Manager Cover Letter
• Welder Cover Letter
• Budtender Cover Letter
• Cashier Cover Letter
• Grocery Store Cashier Cover Letter
• Retail Manager Cover Letter
• Retail Sales Associate Cover Letter
• Store Manager Cover Letter
• Call Center Representative Cover Letter
• Customer Service Cover Letter
• Sales Cover Letter
• Sales Manager Cover Letter
• CFO Cover Letter
• Creative Director Cover Letter
• Event Coordinator Cover Letter
• Event Planner Cover Letter
• Graphic Designer Cover Letter
• Photographer Cover Letter
• Production Assistant Cover Letter
• Video Editor Cover Letter
• Academic Advisor Cover Letter
• Assistant Principal Cover Letter
• Coaching Cover Letter
• Librarian Cover Letter
• Library Page Cover Letter
• School Counselor Cover Letter
• Hospitality (Hotel Front Desk) Cover Letter
• Hostess Cover Letter
• Housekeeping Cover Letter
• Server Cover Letter
• Waiter/Waitress Cover Letter
• Civil Engineer Cover Letter
• Electrical Engineer Cover Letter
• Engineering Cover Letter
• Mechanical Engineer Cover Letter
• Network Engineer Cover Letter
• Software Engineer Cover Letter
• Bank Teller Cover Letter
• Bookkeeper Cover Letter
• Finance Cover Letter
• Financial Advisor Cover Letter
• Financial Analyst Cover Letter
• Investment Banking Cover Letter
• Acting Cover Letter
• Artist Cover Letter
• Model Cover Letter
• Music Cover Letter
• Barista Cover Letter
• Bartender Cover Letter
• Chef Cover Letter
• Fast Food Cover Letter
• Food Service Cover Letter
• Line Cook Cover Letter
• Restaurant Cover Letter
• Restaurant Manager Cover Letter
• Dental Assistant Cover Letter
• Dental Hygienist Cover Letter
• Dentist Cover Letter
• Dietitian Cover letter
• Healthcare Cover Letter
• Personal Trainer Cover Letter
• Physical Therapist Cover Letter
• Physician Assistant Cover Letter
• SLP Cover Letter
• Interior Design Cover Letter
• Human Resources (HR) Cover Letter
• Recruiter Cover Letter
• Cyber Security Cover Letter
• Data Scientist Cover Letter
• Help Desk Cover Letter
• Information Technology (IT) Cover Letter
• IT Project Manager Cover Letter
• System Administrator Cover Letter
• Technical Cover Letter
• CIA Cover Letter
• FBI Cover Letter
• Legal Assistant Cover Letter
• Paralegal Cover Letter
• Stay at Home Mom Cover Letter
• Custodian Cover Letter
• Electrician Cover Letter
• Janitor Cover Letter
• Mechanic Cover Letter
• Communications Cover Letter
• Digital Marketing Cover Letter
• Marketing Assistant Cover Letter
• Marketing Coordinator Cover Letter
• Marketing Cover Letter
• Marketing Intern Cover Letter
• Marketing Manager Cover Letter
• Social Media Cover Letter
• Case Manager Cover Letter
• Medical Assistant Cover Letter
• Medical Receptionist Cover Letter
• Medical Scribe Cover Letter
• Occupational Therapist Cover Letter
• Pharmacist Cover Letter
• Pharmacy Technician Cover Letter
• Phlebotomist Cover Letter
• Veterinary Assistant Cover Letter
• Veterinary Technician Cover Letter
• Certified Nursing Assistant (CNA) Cover Letter
• Entry Level Nurse Cover Letter
• New Grad Nurse Cover Letter
• Nurse Practitioner Cover Letter
• Nursing Cover Letter
• School Nurse Cover Letter
• Babysitter Cover Letter
• Camp Counselor Cover Letter
• Caregiver Cover Letter
• Child Care Cover Letter
• Nanny Cover Letter
• Social Worker Cover Letter
• Emergency Medical Technician (EMT) Cover Letter
• Firefighter Cover Letter
• Police Officer Cover Letter
• Security Guard Cover Letter
• Security Officer Cover Letter
• Academic Cover Letter
• Biology Cover Letter
• Computer Science Cover Letter
• Postdoc Cover Letter
• Research Assistant Cover Letter
• Science Cover Letter
• Cosmetologist Cover Letter
• Esthetician Cover Letter
• Hair Stylist Cover Letter
• Makeup Artist Cover Letter
• Massage Therapist Cover Letter
• College Student Cover Letter
• Cover Letter for Internship
• High School Student Cover Letter
• Recent Graduate Cover Letter
• Art Teacher Cover Letter
• Elementary Teacher Cover Letter
• Paraeducator Cover Letter
• Preschool Teacher Cover Letter
• Special Education Cover Letter
• Substitute Teacher Cover Letter
• Teacher Assistant Cover Letter
• Teacher Cover Letter
• Tutor Cover Letter
• Delivery Driver Cover Letter
• Flight Attendant Cover Letter
• Truck Driver Cover Letter
• Amazon Cover Letter
• Inventory Specialist Cover Letter
• Logistics Coordinator Cover Letter
• Supply Chain Analyst Cover Letter
• Supply Chain Cover letter
• Warehouse Manager Cover Letter
• Warehouse Worker Cover Letter
• Designer Cover Letter
• Front End Developer Cover Letter
• Full Stack Developer Cover Letter
• Java Developer Cover Letter
• Programmer Cover Letter
• UX Designer Cover Letter
• Web Developer Cover Letter
• Copywriter Cover Letter
• Journalist Cover Letter

Once you’ve found a cover letter example for your target position, use a matching resume sample to help you write a resume and complete your job application.

Frequently asked questions about cover letters

Still have questions? Here are some frequently asked questions and answers about cover letters:

What are 3 things you should include in a cover letter?

Three things you should include in a cover letter are:

• An introduction – tell employers who you are and what kind of experience you have.
• Your qualifications – convince employers you’re the right person for the job by highlighting your qualifications, accomplishments, and skills.
• A convincing conclusion – restate your excitement about the position and urge the employer to contact you.

Combined, these three elements make for a compelling cover letter that communicates why you’re the ideal person for the job.

How do you write a simple cover letter?

Here’s how to write a simple cover letter in six steps:

• Opening: start with “Dear” and the hiring manager’s name.
• First paragraph: write a short introduction that states what job you’re applying for and what kind of background you have.
• Second paragraph: describe your current (or most recent) role and some of your greatest accomplishments at that job.
• Third paragraph: highlight your skills that are relevant to the job you want.
• Fourth paragraph: close out with a call to action restating your interest in the job and encouraging the employer to contact you.
• Sign off: end with a formal closing like “Sincerely,” and sign or write your name.

How important is a cover letter?

A cover letter is very important because it not only shows off your professional qualifications, it also gives you an opportunity to express your enthusiasm for the position and explain why you’re the ideal person for the job.

According to a recent survey on cover letters , 68% of hiring managers view cover letters as important, fairly important, or very important in the hiring process.

A well-written cover letter is often the difference between being offered an interview or being outright rejected for a job, so why not write one to improve your odds on the job hunt?

How do you build a cover letter?

There are three ways you can build a cover letter:

1. Use a professional cover letter generator tool

The fastest (and easiest) way to build a cover letter is by using an online cover letter builder .

These tools use AI to automatically write a strong cover letter for you based on a few bits of information that you provide.

However, most cover letter generators aren’t free, so if you need to save money you may want to build a resume the old-fashioned way.

2. Write it from scratch

Writing your cover letter yourself is the highest effort and most time-consuming way to make your cover letter. However, it’s also free and you have complete control over the content.

If you’re applying for a job that requires writing skills, it’s a good idea to write your cover letter from scratch because it gives you an opportunity to highlight your writing abilities.

3. Use a cover letter template

A simple cover letter template is a good starting point from which to make your cover letter. Most cover letter templates provide a general format that you can quickly fill in with your information, so you don’t need to use as much energy as you would writing your letter from scratch.

Using a template is a good way to make your cover letter if you’re unsure where to start and need some guidance. However, the end result is that your cover letter might come across as generic or awkward if you’re not careful, so it’s not always the best method.

Additional cover letter FAQs

• Should you introduce yourself in a cover letter?
• What do employers look for in a cover letter?
• What are the three types of cover letters?
• Do cover letters need an address?
• Can a cover letter be two pages?
• Should I attach a cover letter or write it in the email?

Click to rate this article

4.2 Average rating

Corissa Peterson, CPRW

Related Articles

Cover Letter Help

Geoffrey Scott, CPRW

Rebecca Tay, Ph.D.

Ida Pettersson

Emily Crowley

Eva Chan, CPRW