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Top 10 Sales Performance Templates with Samples and Examples

Top 10 Sales Performance Templates with Samples and Examples

Deepika Dhaka

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As a sales head, rejection is your one constant partner. For every deal you close, your hardworking team runs into countless unanswered calls, emails, and uninterested prospects. It sometimes becomes tough to find enough motivation and control to digest the ‘Nos’ throughout your sales pipeline without snapping at somebody.

On the other hand, as a sales professional, you know that your team is the backbone of the organization --- this thought keeps you motivated to put in your best performance. This performance from the sales team gets an additional boost if your company prioritizes and optimizes it to achieve goals. Before we draw this roadmap for you through our templates, here’s some food for thought.

Do you know that sales reps spend only 39% of their time selling? Over 60% of their time is spent searching for prospects, validating data collected, and other administrative tasks.

This leads to lower productivity and runs counter to the aim of improving sales performance. Left to itself, the problem persists, and a vicious circle is set into motion. Things, however, must never be allowed to reach this stage.

Let us relook at issues from business first-principles, which is the universal desire of every business CEO/owner to corner more sales. Increasing sales productivity, however, is quite a task; most businesses struggle with it. There is a way out, however. If you are looking to increase your revenue while motivating your salespeople to give their best, it’s time you get started with sales performance management (SPM).

Effective SPM will give you an edge in the meeting or even surpass your sales forecasts and help you retain your best-performing sales talent. The purpose of drawing up an SPM is to improve the way your sales team works.

To help you manage this, SlideTeam presents its exclusive collection of Sales Performance Templates.

Top 10 Sales Performance Templates

Our Sales Performance Templates will help you track your team's activities; it also gives you the capacity to evaluate and analyze results and make informed decisions. These PPT Templates are customizable, content-ready, and easy to save and download in any format! Let’s begin exploring these PPT Templates!

Template 1: Sales Performance Scorecard Template

If you want to create a personalized report for specific reps to track their development and goals, you must explore this Sales Performance Scorecard Template. It includes content-ready slides on current-year sales, profits, margins, etc. The PPT presentation displays the recent sales performance scorecard with profits, product-wise sales performance scorecard, and the sales team weekly activity performance scorecard. Using this PPT Deck, you can compare your reps to industry averages, as well as other reps at the same level within the company. Download it now!

Sales Performance Scorecard

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Template 2: How to Optimize Sales Performance PPT Presentation

Gain your customer’s trust and build a connection advantage virtually by using this How To Optimize Sales Performance Powerpoint Presentation Slides. This sales-training PPT Template looks into parameters that are critical to generating leads, customers, and sales. This sales productivity PowerPoint Layout helps you follow steps starting from analyzing the firm’s present scenario and the sales department’s performance, evaluating the sales team's performance, and embracing technology to develop a sales management system. Download it today!

How to Optimize Sales Performance PPT Presentation

Template 3: Sales Performance Template

This Sales Performance Template will guide you in measuring the effectiveness of your sales team performance within a specific time period. It comprises templates such as financial highlights, products offering, sales performance dashboards, sales revenue, sales budget vs. actual, quarterly sales summary review, sales KPIs, and more. Guide your team on keeping a tab on information like sales quotas, territories, incentive compensation, job assessment, forecasting, and more. Download this easy-to-understand sales performance template to encourage behavior that drives sales.

Sales Performance PPT Template

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Template 4: Sales Performance PowerPoint Template

Create a high-performing sales team that meets or exceeds expectations for an extended period using this comprehensive sales Performance PowerPoint Presentation. It contains graphics and information like a sales performance dashboard, sales targets for the financial year, and mission. It also helps in encouraging leadership, personalizing rewards, recognition, monetary benefits, etc. This guide will prepare your team to sail through sets of economic circumstances and competitive situations. Grab it now!

Sales Performance PowerPoint Template

Template 5: Target-Based Sales Performance

If you want to streamline the process of measuring target-based sales performance, this PowerPoint Template is a perfect pick. Using this presentation, you can educate your team on elements like actual vs. target sales, sales performance tools, major roadblocks and obstacles, and much more. It also includes a consolidated dashboard to present crucial data on one page. Download it now to build a powerful target-driven sales environment.

Target-Based Sales Performance

Template 6: Improved Sales Performance Template

Create a call-to-action approach and get a head-start by using this Improved Sales Performance PowerPoint Presentation. These PPT designs are here to help you clarify your business mission, sell to customers’ needs, break the mission into sub-goals, and maximize the time for improving the sales growth rate. This deck conceptualizes financial highlights, product offerings, compensation plans, upcoming projects, and sales promotion tools like coupons, sampling, rebates/refunds, sweepstakes, contests, and games. Isn’t it an interesting one to download?

Improved Sales Performance Template

Template 7: Quarterly Sales Performance Review

To leave a lasting impression with your quarterly sales performance review, you always need a good PPT Presentation. Taking this into account, we have created a PPT sample file to help you look back and performance management, performance review, or performance evaluation for future success. Using this presentation deck, you can set the tone of a sales meeting to discuss the next quarter's plans to ensure efficient business goals achievement. You can use this PowerPoint Slide deck for your organizational development by portraying the relationship between kinds of sales data and methods to reduce operational costs. Grab it today!

Quarterly Sales Performance Review

Template 8: One-page Monthly Sales Performance Reports

If you are looking for a consolidated sample to present your monthly sales performance report, you have come to the right place. Presenting a one-pager that highlights the monthly sales target accomplished (this is customizable according to your own preference). It provides separate sections for region-wise sales, product line-wise sales, customer segmentation, and sales funnel. The best part is that it also includes a space to mention the top three performers of the month. This PPT Template will help you present an impressive report while also encouraging your sales team. Download it now if you want to present a report on a single document with crucial data.

One-page Monthly Sales Performance Reports

Template 9: Executive Sales Performance Overview

Presenting an executive summary sales performance overview sample to help you create an impactful report. It will help you highlight opportunity breakdown quarterly data, top products in revenue, and regional sales status. This document, created in yellow and blue hues, will give your document an attractive backdrop and visuals. With this PPT template, you can present complex data in a simple way. Download now!

Executive Sales Performance Overview

Template 10: Sales Performance Highlights for Products Offered

Here’s a one-stop solution to present the highlights of your company’s sales performance in a comprehensive manner. This PPT one-pager includes a visual representation of net sales by business segment, geographic region, and market maturity. It also showcases the sales performance to help you compare their achievements. Grab it now!

Sales Performance Highlights for Products Offered

IMPROVE SALES NUMBERS

Measuring sales performance is crucial because it gives sales managers the opportunity to critique, praise, and encourage sales reps. It also provides the required elements when attempting to improve your company's sales numbers.

Now that you have such valuable resources to create your own Sales Performance Presentation and lead your team, it’s time to download these templates to get started. These stunning samples and examples will save you a lot of time and effort.

If you need any assistance with the templates, connect with our presentation services team here.

P.S. If you are looking for sales strategy plan templates, here’s a handy guide with stunning samples.

FAQs on Sales Performance

How is sales performance measured.

Sales teams use metrics, also referred to as key performance indicators (KPIs), to measure their progress toward goals. Given below are some of the most common sales metrics used to measure company-wide performance:

● Total revenue ● The average revenue per account/customer/product ● Market penetration ● Percentage of Revenue from New vs. Existing Customers ● Year-Over-Year Growth ● Win rate ● Net Promoter Score (NPS) ● Lifetime Value of a customer (NTV) ● Sales Pipeline Coverage ● Quota attainment ● Sales Expense Ratio

2. What is the purpose of sales performance?

Sales performance is your sales team's performance, and it is a measure of how effectively the team performs within a specific period of time, for example, monthly and quarterly. Sales performance is measurable in many ways using metrics or KPIs depending on your industry and business goals. Remember that good sales are the goal of every business, but there is a cost to it as well. The idea is to more sales at a low cost, but practically, you are always improving in terms of every business.

3. What is Sales Performance Management?

Sales Performance Management (SPM) is the range of interdependent, operationalized sales processes for improving a sales organization's effectiveness, efficiency, and overall performance. It improves sales processes' operational efficiency and effectiveness through automation, centralization, and more.

According to Gartner, SPM capabilities include sales incentive compensation management, objectives management, quota setting, management, and planning, territory optimization, management, and sales planning, advanced sales performance analytics, and gamification.

Related posts:

  • Top 18 Sales Initiatives Report Templates That Every Sales Manager Should Use
  • Top 30 Sales Pitch Deck PowerPoint Templates To Win Over Clients
  • Top 20 Performance Review Templates For a Perfect Performance Evaluation
  • Best Market Intelligence and Strategy Development Templates To Know Your Competitors Well!

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Top 10 Sales Pipeline Templates with Samples and Examples

Top 10 Sales Strategy Plan Templates with Samples and Examples

Top 10 Sales Strategy Plan Templates with Samples and Examples

Top 10 Sales Funnel Templates with Samples and Examples

Top 10 Sales Funnel Templates with Samples and Examples

Top 10 Sales Pitch Templates with Samples and Examples

Top 10 Sales Pitch Templates with Samples and Examples

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7 Presentation Templates For Sales Managers and Teams

7 Presentation Templates For Sales Managers and Teams

The foundation of a successful sales team is communication— both internally and externally. Offering solutions to prospective clients’ business needs is how you scale your own business, and that’s done through in-person meetings, virtual pitch decks, emails or lead generation strategies. But before you prepare any client-facing communications, your sales team needs to be aligned on sales strategies, account management, and sales projection. It’s a sales manager’s job to facilitate those conversations with their team and give them the tools necessary to close more deals. 

Presentations are a crucial tool for sales teams’ scalability. From all-hands meetings to sales proposals, presentations act as a vessel to communicate your story to the appropriate audiences. Of course, sales managers aren’t designers by trade and the presentation creation process can be overwhelming if you don’t know where to start. 

Luckily, there’s a presentation template for that. Beautiful.ai offers a robust library of pre-built, customizable presentation templates curated by industry experts. They serve as a starting point to give you the inspiration you need to package up your own story.

To save you time, we rounded up the 7 presentation templates that every sales manager can benefit from having in their back pocket. 

Sales strategy

A sales strategy helps sales teams achieve their sales goals and close more deals. Beautiful.ai’s sales strategy template enables managers and sales reps to prioritize and engage with potential customers, while developing different selling models to reach prospective clients. 

Our customizable template has everything you need for a sales strategy like key performance indicators (KPIs), sales process, and product overview. A thoughtful sales strategy presentation can help teams understand things like target market, response time between inbound leads and first sales touch-point, and how to properly demo the product.  

Our sales strategy template can also help you identify objectives and provide guidance to your sales team, create product positioning guidelines, and share sales pipelines and wins with the team and other stakeholders.

powerpoint presentation sales performance

Key account management

Not all of your clients provide the same value to your business. Your key accounts should have a low cost-to-revenue ratio with opportunity to grow in the future. A key account management (KAM) presentation helps teams identify their key accounts and nurture those relationships to their full potential. A successful KAM presentation can help teams define their target accounts, and outline your objectives, for a more favorable outcome. 

Our KAM template can also help you focus sales efforts more effectively, build better relationships with high-profile clients or customers, or optimize sales team results and increase revenue growth for the business.

powerpoint presentation sales performance

Sales go to market

A sales go to market plan helps sales teams identify market size, define a value proposition, and achieve their sales goals with better product positioning and messaging. Sales leaders can set their teams up for success with Beautiful.ai’s sales go to market presentation template with things like market size and trends, KPIs, and an actionable plan. A thoughtful sales go to market presentation can help teams understand buyer personas and how to position their product or offering when talking to prospective customers.  

Our sales go to market template can also help you identify your sales go to market plan and provide guidance to your sales team, evaluate target market and market trends, or share financial projections with upper-management and other stakeholders.

powerpoint presentation sales performance

Case studies address consumer challenges and highlight the solutions your service or product can deliver. This kind of presentation helps instill confidence in your brand and convert prospective clients to paying customers. Include your company background, past customers, a product demonstration or video, and outline how you can provide each client with positive results. A quality case study presentation illustrates real-world success using data. Our case study template will help you keep your clients engaged while you show them potential business solutions in a polished and professional presentation.

Our case study presentation template can be used as an effective way to showcase your success stories, convert prospective clients, and up-sell current clients.

powerpoint presentation sales performance

Sales proposal

Sale proposals are used to demonstrate how your business, brand, service or product will positively influence a buyer, partner company, or investor. For a sales proposal to be successful it must include a straightforward message, be visually impactful, and show specific stats or data that reference your company’s strengths.

A sales proposal template streamlines the creation process for your proposal slideshow. Rather than limiting yourself to a series of blank slides and adding copy and images as you go, sales proposal templates provide all the basic placement and design for you to fill with customized content.

A sales proposal template can be used for responding to requests for proposals (RFPs), communicating ROI to sales prospects, and pitching sales ideas, concepts, or strategies. 

powerpoint presentation sales performance

Sales projection

A sales projection is the amount of revenue your business expects to earn in the future. Also called a sales forecast or a business forecast, a sales projection gives you insight into the short-term and long-term health of the company. A set of sales projection slides is essential for sharing the results of your calculations companywide. 

Use the sales projection presentation template to analyze the health of the company, compare projections to past sales numbers, or inform company operations.

powerpoint presentation sales performance

Team stand-up

Make your daily sales meetings more effective by starting with a template that lets teammates easily track what's going on and how to best optimize processes. Our team stand up template is a pre-built, customizable presentation optimized for team meetings and collaboration. Your sales team meeting will run smoothly with an agenda slide, talking points slide, deliverables update slide and more to keep everyone organized and focused.

Use the team stand up template to keep team members on the same page about pending deals, get executives up to speed on recent sales’ numbers, and ensure everyone is on track toward larger goals or quotas. 

powerpoint presentation sales performance

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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20+ Best Sales PowerPoint Templates (Sales PPT Pitches)

Learning to craft successful and better-looking sales presentations is one of the key skills you should master as a marketer or sales rep.

In this digital era, being able to deliver great presentations is not enough. You also need to be able to design attractive and beautiful slides that engage with your audience while adding more context to your speech.

The good news is that you don’t have to be a designer or take courses to design such effective PowerPoint presentations. All you need is the right PowerPoint template.

In this post, we bring you a collection of PowerPoint sales presentation templates to help you find the right designs for your sales plan, proposal, and pitch slide decks. Be sure to save these templates for future events and meetings.

How Does Unlimited PowerPoint Templates Sound?

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Minimal PPT Templates

Minimal PPT Templates

Clean & clear.

Animated PPT Templates

Animated PPT Templates

Fully animated.

Pitch PowerPoint

Pitch PowerPoint

Explore PowerPoint Templates

Business Sales PowerPoint Presentation Template

Business Sales PowerPoint Presentation Template

Sales presentations don’t always have to be all stats and data, they can be beautiful too. This PowerPoint template allows you to design more effective slideshows with modern layouts with creative animations. There are more than 50 unique slide designs included in this template. You can easily edit and customize them to your preference.

Sales Strategy Powerpoint Template

Sales Strategy Infographic Powerpoint Template

If you want to make your sales strategy presentations more effective, you should consider creating a slideshow with more visual elements. This PowerPoint template will help you get that job done. It includes 30 unique slides you can use to present your sales plan and strategy in a step-by-step approach.

Sales Pitch PowerPoint Template

Sales Pitch PowerPoint Template

A great pitch deck goes a long way to make sure your sales pitch stays on point. It will also help convince your audience of your skills and knowledge on the topic. Be sure to use this PowerPoint template to design such a killer slide deck for your sales pitch presentations. It includes 20 master slide layouts with fully customizable layouts.

Marketing & Sales Strategy PowerPoint Template

Marketing & Sales Strategy PowerPoint Template

There are many different types of charts, graphs, and infographics you need to use in your sales presentations to visualize data and key points. This PowerPoint template includes 30 unique slides you can use to add some of the most popular charts and graphs to your presentations. There are slides for sales cycles, planning, strategy model, B2C and B2B strategy plans, and much more.

B2B Marketing and Sales PowerPoint Template

B2B Marketing and Sales Powerpoint Template

Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketing PowerPoint template will help you create the best presentation to showcase your plan. It includes a total of 60 slide layouts that can be used to create both marketing and sales presentations.

Sales Meeting – Free PowerPoint Template

Sales Meeting - Free PowerPoint Template

This is a free PowerPoint template that comes with a set of slides you can create professional slide decks for sales meetings. It features 30 unique slides with modern designs and fully customizable layouts.

Free Sales Planning Process PowerPoint Template

Free Sales Planning Process PowerPoint Template

With this free PowerPoint template, you can create visual presentations for your sales process presentations. There are 35 different slides included in this template that you can edit and customize to change colors, fonts, and images.

Sales – Marketing PowerPoint Presentation

Sales - Marketing PowerPoint Presentation

This professional PowerPoint sales presentation template uses a beautiful color scheme to create a consistent look across all its slides. The template lets you choose from 40 different slide designs to create slideshows for all kinds of sales and marketing presentations. The template includes master slides as well.

Sales Funnel PowerPoint Template

Sales and Digital Funnel PowerPoint Templates

Sales funnels are an important part of creating an effective sales strategy. With this PowerPoint template, you can create a presentation to showcase your plan for sales funnels with lots of visual elements. There are 20 unique master slide layouts included in this template that feature important charts, graphs, and infographics for sales funnel presentations.

Sales Proposal PowerPoint Template

Sales Proposal PowerPoint Template

With this PowerPoint presentation, you can create professional slideshows for presenting your sales proposals. The template comes with some of the most important slides for sales slide decks, including slides for showcasing your marketing plan and business strategy. Each slide comes in 5 pre-made color schemes as well.

Anasalez – Sales Analysis PowerPoint Presentation

Anasalez – Sales Analysis Powerpoint Presentation

You can make a complete visual analysis of your sales process or plans using this useful PowerPoint template. It comes with more than 50 unique slides that are designed specifically for sales presentations. Each slide is available in both light and dark color themes as well as 10 pre-made color schemes.

Sales and Digital Funnel PowerPoint Templates

This professional PowerPoint template allows you to create more effective slides for showcasing your sales funnels. There are 20 different styles of sales funnel designs included in this template. Each slide can be customized to your preference to change colors, fonts, and images.

Free Creative Sales Strategy Presentation Template

Free Creative Sales Strategy Presentation Template

Another free PowerPoint template for creating sales strategy presentations. This template has over 30 unique slides with very creative designs. It features colorful shapes, illustrations, and graphs as well.

Free Sales Process PowerPoint Infographic Slides

Free Sales Process PowerPoint Infographic Slides

Grab this free PowerPoint template to design effective presentations for outlining your sales process. It includes 32 unique slides with many different styles of sales infographic designs.

Dashi – Sales Report PowerPoint Presentation

Dashi Sales – Sales Report PowerPoint Presentation

Dashi is a PowerPoint template made just for professional marketers. You can use it to design visual and beautiful slideshows for presenting your sales dashboards and reports. The template has 10 slides featuring more than 30 character positions, over 2000 vector icons, and 30 business concepts. Each slide is available in light and dark color themes as well as 30 pre-made color schemes.

Sales Pitch Presentation PowerPoint Template

Sales Pitch Presentation Powerpoint Template

This is a multipurpose PowerPoint template for making all kinds of pitch proposals. Whether it’s a sales pitch, marketing pitch, or even startup pitch decks, this template can handle them all. There are more than 120 unique slides in this template with 6 different color schemes to choose from, making it a total of over 800 slides.

Sales Playbook PowerPoint Template

Sales Playbook Powerpoint Template

Creating an attractive slideshow for your sales and marketing campaigns will get much easier when you have this PowerPoint template at your side. It features over 35 unique slide layouts with professional designs. Everything in each slide design, including the colors, fonts, shapes, and images are fully customizable as well.

Sales Process PowerPoint Presentation Template

Sales Process PowerPoint Presentation Template

Use this PowerPoint template to create slides with visual diagrams and graphs for presenting your sales process in a professional way. There are 40 unique slides in this template with useful sales process designs. Each slide is available in 10 different pre-made color schemes, which makes it a total of 400 slides to choose from.

Kanigara – Marketing & Sales PowerPoint Template

Kanigara - Marketing & Sales Powerpoint Template

Kanigara is another multipurpose PowerPoint template that comes with modern and stylish slides for making all kinds of sales presentations. The template features over 40 slides with beautiful layouts. There are lots of creative graphs, charts, and graphics included in this presentation.

Felicia – Free Sales Presentation PowerPoint Template

Felicia - Free Sales Presentation PowerPoint Template

This PowerPoint template comes with lots of colorful and creative slide designs for making sales presentations that will surely leave your mark. It includes more than 20 unique slides. And it comes in both PowerPoint and Google Slides versions.

Ardall – Free Sales Presentation Template

Ardall - Free Sales Presentation Template

Ardall is another free PowerPoint template that’s also available in Google Slides format. This template features a set of modern and professional slides for making sales and marketing presentations. There are 20 slide layouts included in the template.

B2B and B2C Digital Marketing & Sales Presentation

B2B and B2C Digital Marketing & Sales Presentation

This PowerPoint template works perfectly for creating presentations for both B2B and B2C marketing slideshows. The template includes over 35 unique slides and you can choose from 5 pre-made color schemes as well. The slides are easily customizable to your preference.

Real Estate Marketing & Sales PowerPoint Template

Real Estate Marketing & Sales PowerPoint Template

If you’re working on a marketing presentation for a real estate agency, this PowerPoint template will come in handy. It includes 50 unique slides that are designed with property and real estate marketing presentations in mind. They are available in 7 different color schemes.

3D Stairs Diagram for Sales Process Presentation

3D Stairs Diagram for Sales Process Presentation

The stairs diagram is commonly used in marketing and sales presentations to showcase various stats and reports. This PowerPoint template will help you add such diagrams to your presentations with ease. It includes 6 unique slides with 3D-like stair diagram designs.

Ozone – Sales & Marketing Portrait PowerPoint Template

Ozone Sales & Marketing Portrait PowerPoint Template

Ozone is a creative PowerPoint template that comes in portrait-style slide designs. There are 50 unique slides included in the template with over 60 master slide layouts to choose from. It features transition animations and infographics as well.

For more great presentation templates, check out our best professional PowerPoint templates collection.

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Sales Performance Meeting

It seems that you like this template, sales performance meeting presentation, free google slides theme, powerpoint template, and canva presentation template.

Your next meeting is approaching and this time is not like any other. You need to impress one way or another! Thankfully we have a very elegant template you can use to get your point across. Dark, luxurious, serious… We have conceived a very formal template to speak about sales that fits your desired aesthetic. Not everything has to be colorful, fun or cheerful. In this case, these slides are for a serious, professional presentation. Ready to be successful?

Features of this template

  • 100% editable and easy to modify
  • 27 different slides to impress your audience
  • Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
  • Includes 500+ icons and Flaticon’s extension for customizing your slides
  • Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
  • 16:9 widescreen format suitable for all types of screens
  • Includes information about fonts, colors, and credits of the resources used

How can I use the template?

Am I free to use the templates?

How to attribute?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

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Free PowerPoint Templates

Free Sales Performance PowerPoint Template

Sales Performance PowerPoint Template

Free Sales Performance PowerPoint template is a nice PPT template that you can use for comparison slides but also for sales presentations. This free business slide template contains a businessmen in front of the master slide with two big arrows.

An arrow is pointing to the bottom of the slide, and the other arrow is pointing to the top. It can be used to describe an increase vs. decrease in sales. And the other arrow is pointing up (this can be used to show a business sales growth). You can download free sales PPT template to compare the sales between different years or even to show the pros and cons of a product in terms of percentages.

The free PowerPoint template on sales performance can be used to prepare effective sales performance presentations in Microsoft PowerPoint. The slide template can also be used as a comparison slide.

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Home Blog Design How to Create Effective Call to Action Slides for Presentations

How to Create Effective Call to Action Slides for Presentations

Cover for Call to Action Slide guide by SlideModel

When concluding a presentation , it’s essential to prompt attendees to take action. This is where a specific slide type, the call-to-action slide or CTA slide, comes into play. Depending on your context, this slide can incorporate various graphical elements, such as compelling images, charts, or diagrams, to evoke emotions or simply be attractive with information on how to contact the presenter. 

In our experience, a call-to-action slide is an element that has one-third of the influence factor for decision-making, especially in contexts of business pitch or sales presentation . For this reason, this article will guide you through the essentials of creating powerful, attention-grabbing call-to-action slides for presentations. We will illustrate each point with examples and include a list of eye-catching PPT templates that can make the job easier.

Table of Contents

What is a Call to Action Slide?

What are the elements of a call to action slide, how to write a call to action slide, recommended cta templates for powerpoint and google slides, final words.

A call to action slide is a presentation slide type designed to prompt an immediate response or encourage the audience to take a specific action (purchase, connect, sign-up, etc.). Typically, call-to-action slides are placed at the end of a presentation, as they capitalize on the audience’s interest in the presented topic and the expectations built up throughout the presentation. 

The same guidelines applied in marketing for call-to-action features in e-commerce are valid for call-to-action slides, as they must be clear, concise, and focus on an actionable verb to instruct the audience what to do next. Bold colors and strong contrast indicate what action to take, and in some cases, visual elements like buttons, arrows, or even animations help guide the audience to that specific keyword.

Let’s analyze the contents of a call to action slide through this infographic.

Typical structure of a Call to Action Slide

The Visuals

All call-to-action slides ought to include an image. This can be a vector graphics illustration , a photo displaying the desired typical scenario (for example, for an e-commerce brand, the call to action is a computer placed on top of a desktop with the website opened), or a product image.

The visuals must be prominent and in high-quality format—meaning no pixelation and clear-to-understand imagery. In terms of importance inside the slide, they can take up to a third of the layout.

The Container

This is the area where the written call to action is placed. We have to work with a box format (although it can feature organic shapes if the context requires it) where the information is displayed. Gradients are particularly helpful as we create smooth transitions between sections of the container and don’t induce sharp contrast between text, icons, and the container’s background.

Besides the specific verb that incites to take action, we have to include a concise text that gives the call-to-action a context. What’s the reason for that? Picture it this way: you want your call to action to be actionable, regardless of when that’s bound to happen. If attendees of your presentation get a copy of the slide deck , they can share it with colleagues or friends, boosting the reach of your call to action slide. But what if your call to action doesn’t give any context? People who didn’t connect with the presentation or didn’t attend the event may not feel prompted to take action on something they cannot grasp how it will benefit their lives.

To further illustrate this point, let’s imagine this scenario: You deliver a presentation on cybersecurity for large corporations. Your agency exposes the risks of continuing to operate under the same standards and adds a call to action slide at the end of the presentation to encourage stakeholders to hire your services. Which one of the slides is going to work best?

  • Scenario A: A computer screen image with a button that says “Hire Us Now.”
  • Scenario B: A minimalistzic slide showcasing a picture of a locked computer due to ransomware with a text box that states, “54,000 customer accounts can be leaked at any minute. Protect their assets now” – and a button with the text “Secure Your Data.”

Yes, scenario B is a well-thought case of a call-to-action slide.

Differences in CTA slide design

Visual Cues

If your slide is cluttered with multiple visual elements, as in webinars, you can use arrows, icons, or eye-catching buttons to highlight the area where the CTA is placed. Use bold colors to contrast with the container’s background, but be mindful of your selected color palette.

You can learn more about the importance of colors in presentations in our color theory for presentations article.

A Clear Directive

The call to action doesn’t have to be lengthy. Your best approach is a clear and direct command that tells the audience exactly what to do. Consider the following list of call-to-action examples to guide you:

  • Register Now
  • Download Now
  • Let’s Connect
  • Start Your Free Trial Today!
  • Schedule Your Free Demo!

Urgency or Incentive

Sometimes, your message might not be perceived as imperative as you expect. In highly competitive niches, marketers work with taglines that add an extra incentive, inciting a sense of urgency to acquire the product or service. Examples of these are:

  • Limited Time Offer
  • Only 10 Units Left
  • (Timeclock) Minutes Left
  • Unlock Premium Features Now

Follow this step-by-step instruction to create your call to action slide, regardless of your presentation’s niche. 

Identify the Objective

The approach you need to take depends on the topic of your presentation. If you aim to sell a product, the call to action slide can invite the audience to try a demo or to become one of the first buyers and receive an exclusive 40% discount.

If, on the other hand, you promote a service, you can invite them to connect, discover customer success stories, or schedule a meeting to discuss a custom-made offer.

Craft a Compelling Message

Your call to action slide must be written in an active language tone to ensure audience engagement . It is important to use strong verbs that connect your message and the value your product or service brings to the potential buyer’s life. For that purpose, you should personalize the message to be directed to the audience attending your presentation on that specific day. How can you do that? Bring in relevant facts that interest your attendees and use recent factual information about your offer.

The CTA has to be concise yet powerful. Font size matters on this behalf, so you need to test the readability from several distance rows or opt for a complementary speech CTA. Technically speaking, use no less than 24pt as font size to write the text for the CTA button and 18pt for the contextual text.

Call to action slide in Product Presentation

The Emotional Value

Storytelling in presentations is an excellent aid when you need to create a CTA without making the slide look self-promotional. You can articulate the graphics and the presentation’s speech as different chapters of a narrative, where the CTA is the epilogue of your story. This approach requires aligning all the graphics to your narrative, avoiding technical jargon that might distract the audience from your story’s core value, and creating a summary slide that exposes the benefits of taking action now.

General Recommendations for High-Quality CTA Slides

We want to conclude this section with tips from our experience creating effective call-to-action slides. First and foremost, you can only add one CTA per slide. If your presentation has multiple objectives requiring a CTA, something is not working. Less is more, and you dilute the message if you distract the audience with multiple options to choose from.

That being said, the layout for the call to action slide has to be minimalistic. All elements must direct attention to the CTA section, and ample white space is extremely important so the audience focuses on that key point.  This is not an extra slide on your deck. It has to remain consistent with the slide deck’s style regarding color palette, font pairing options, and graphics; otherwise, it feels disconnected. Visual hierarchy principles indicate that the human eye scans content from left to right, top to bottom in the Western culture (languages that are read right to the left invert the horizontal axis but preserve the vertical one). Place your content accordingly, making the CTA the final element that attracts the user. You can test the correct placement of your call to action by checking the slides across different devices.

F and Z layout patterns

In this section, you can find our selection of Google Slides and PowerPoint templates that are fit to create call to action slides in just a couple of minutes. Download and customize them for any kind of presentation topic.

1. Corporate CTA Slide Deck

Contact Us PPT Slide - Capital Planning Template

Secure business deals by inviting your clients to reach out in a clean and professional layout. This call to action template for PowerPoint features an array of icons to indicate address, phone number, email, and website.

Use This Template

2. Dropshipping Call-to-Action Slide

Creative Business Model Slide - Classic Type

For any kind of dropshipping business that seeks to close partnership deals with fellow entrepreneurs, this slide deck contains all the graphical elements to depict your business model and invite to get in touch.

3. Product Presentation Call to Action Slide

powerpoint presentation sales performance

Highlight the key features of your product with a creative call to action slide layout. Four different arrangements to tailor your product presentation for maximum sales performance. Check it out!

4. IT Consultancy Call to Action Slide

powerpoint presentation sales performance

A slide deck intended for IT agencies delivering services to both clients and corporations. You can craft a compelling presentation describing your team, the services you offer, your expertise, strategy to implement, and summarize it with a carefully designed call to action slide.

5. CTA Slide for Business Presentations

Creative 16-Slide Presentation Template for PowerPoint

Ideal for company presentations, product sales pitches (as we’ve seen in our example above), and more. Customize the slides of this presentation deck in just minutes.

Creating persuasive CTAs can transform your presentations from informative to persuasive content, even when you don’t feel such a transition is forced. Your audience is inspired to act because of the quality of your presentation, making the CTA slide the final touch to convince them of your expertise on the matter.

powerpoint presentation sales performance

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