powerpoint presentation nike vs adidas

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Nike vs Adidas PRESENTATION final final

RELATED PAPERS

Case Reports in Oncology

Masanori Ogawa

Kezia Official

Engineering Journal

Hameed Lafta

Alexandre Mathieu-Fritz

Cadernos De Agroecologia

GUILHERME PASCULLI BARCELLOS

European Journal of Clinical Pharmacology

Utkarsh Patel

Gemma Torres Delgado

International Journal of Molecular Sciences

Deema Alrabiah

The Latin Americanist

Matt Childs

Geological Journal

Soviet Physics Uspekhi

Boris Luk`yanchuk

Journal of Diabetes Research

Alberto Passi

Karin Harbusch

European Heart Journal

Bryan MacDonald

Contraception

Heather Gould

The Anh Han

Pollarise GROUPS

Hareth Shujaaedin

Microorganisms

Ashraf Al-Ashhab

Hafiz Rahmani

International journal of innovative science and research technology

Suryajyoti Nanda

Biomedical Engineering Letters

Michael Osadebey

Przestrzenie Teorii

Dorota Wojda

bioRxiv (Cold Spring Harbor Laboratory)

Evelyne Heyer

Indonesian Journal of International Law

Putu George Matthew Simbolon

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Nike vs Adidas: Difference and Comparison

In embellishing fashion and aesthetics, style is categorised based on the brands that manufacture the particular products, followed by the ongoing trend.

And in these times of being entirely classy and bougie, we can never forget about two of the most renowned brands, Adidas and Nike.

Key Takeaways Nike and Adidas are two of the most prominent sportswear companies globally, with Nike being American and Adidas being German. Nike focuses on innovation and design, while Adidas focuses on comfort and performance. Nike has a broader range of products and a larger market share than Adidas, but Adidas has a more significant presence in soccer and other team sports.

Nike vs Adidas

Nike is an American brand that was founded in 1964 by Bill Bowerman and Phil Knight. It is a global brand worn by celebrities, athletes and musical artists. The brand is recognised by a “swoosh” or a “tick mark” which is its official logo. Adidas is a German brand founded in 1949 by Adolf and Rudolf Dassler. The logo of Adidas resembles a “trefoil” or three stripes.

Nike is an American transnational company immersed in the composition, expansion, production and global commerce of footwear, clothing, accessories and equipment. Headquartered in Beaverton, Oregon, in the metropolitan area, it is the world’s massive supplier of athletic necessities.

Adidas, or Adidas AG, is a German global company engaged in designing and producing apparel, shoes, sportswear, and toiletries, headquartered in Herzogenaurach, Germany. Adidas own outstanding stocks of companies such as Reebok, the Adidas Group, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company.

Similar Reads

• Nike Tanjun vs Adidas Cloudfoam: Difference and Comparison
• Nike Pro Combat vs Adidas Techfit: Difference and Comparison
• Nike Revolution 5 vs Adidas Duramo 9: Difference and Comparison
• Nike Air Max vs Adidas Ultra Boost: Difference and Comparison
• Nike Air Zoom vs Adidas Ultra Boost: Difference and Comparison

Comparison Table

What is nike.

Nike is a transnational company that manufactures sportswear, athlete footwear, and sports equipment. It is one of the world’s most renowned companies and has expanded solely since its establishment.

Nike has several subsidiaries worldwide, which are as prominent as the original Nike products.

The founder of Nike, Bill Bowerman, was a University Oregon track coach. He had a high dislike for the design of track shoes, and thus he experimented with several compositions of his own and enlisted local cobblers to teach him.

He tried several materials and leather types, such as kangaroo, velvet etc.

The logo of this brand, the “swoosh” or the “checkmark”, coated for just 35$ when they first decided it to be their official logo.

The first shoe sold was a football shoe with the company name and logo that was prone to disintegration, manufactured in New Mexico. The company had divided not to test it in more restraining temperatures.

Overall, Nike has flourished immensely over the years, and statistics are to claim that there are over 1,096 Nike stores worldwide, and Nike’s net income worldwide is 2.54 billion USD.

What is Adidas?

Adidas is a global company that manufactures apparel, footwear, sportswear, sports equipment, and toiletries. Adidas is a German brand founded by the Dassler brothers, Adolf Dassler and Rudolf Dassler, in 1949.

The brand is as influential as ever and has been in the game for over 70 years. Like Nike, Adidas has several subsidiaries worldwide.

Adidas, over the years, as a brand, has achieved several endeavours and has had its reach to the top parts of the world. Although In the 90s, the brand had to go through bankruptcy because of poor strategies.

The first pair of Adidas shoes were called track spikes, deliberately designed for track and field. Adidas is a holding company of brands like Reebok and Taylor Made.

The trefoil was the second Adidas logo, along with the stripes. The logo has changed several times since its establishment; it changed in 1924,1949,1950,1967,1971,1991,2002,2005.

The old logo of the three stripes was modified, and one of the primary reasons behind it was that the brand was trying to emphasise that it has expanded ever since its establishment.

The brand took its initiative in the clothing world in 1967 by creating the Franz Beckenbauer tracksuit, named after a great German football player.

Overall, Adidas is one unstoppable brand that is loved and bought by many people, and to be statistically accurate, the net sales worldwide are 19.8 billion euros.

Main Differences Between Nike and Adidas

• Nike has a greater reach worldwide than Adidas.
• Nike has more market capitalisation than Adidas, and in 2019 it had almost double the market capitalization of Adidas.
• Nike has more social media numbers than Adidas.
• Adidas, as a brand manufactures products keeping in mind the customer’s needs; on the other hand, Nike design the product keeping innovation and comfort in mind.
• As of 2020, Nike has a more significant revenue, whereas Adidas was behind in revenue in 2020.

• https://books.google.com/books?hl=en&lr=&id=sW5-F5Q8u3oC&oi=fnd&pg=PP1&dq=nike&ots=65h1oWE72K&sig=Oyg9MgHfuX8CZkrt-mWaG-nlTjk
• https://journals.sagepub.com/doi/abs/10.1177/1461444807076978

Last Updated : 11 June, 2023

I’ve put so much effort writing this blog post to provide value to you. It’ll be very helpful for me, if you consider sharing it on social media or with your friends/family. SHARING IS ♥️

Chara Yadav holds MBA in Finance. Her goal is to simplify finance-related topics. She has worked in finance for about 25 years. She has held multiple finance and banking classes for business schools and communities. Read more at her bio page .

Share this post!

23 thoughts on “nike vs adidas: difference and comparison”.

I respectfully disagree with the comparison made here. I believe the emphasis on the founder and the historical logo of Nike is unnecessary given the focus should be on the current products and market position.

I see your point, but I found the historical context to be an interesting addition to the comparison, providing a comprehensive view of the brands.

The detailed historical and product-based analysis of Nike and Adidas offers a comprehensive view of these global brands. It’s truly captivating to understand their unique approaches and market presence.

I couldn’t agree more, the article provides an illuminating comparison of Nike and Adidas, highlighting their distinct characteristics.

This is a fascinating and well-researched article that truly captures the essence of both Nike and Adidas, from their origins to their current status in the sportswear industry.

The detailed comparison and historical context of Nike and Adidas are compelling, offering a nuanced understanding of these iconic brands.

Absolutely, the article provides an insightful look into the history, products, and market presence of Nike and Adidas.

The emphasis on history and origins might be interesting, but I was hoping for a more comprehensive analysis of the brands’ current market shares and product innovations.

While the historical context is intriguing, a deeper dive into the current market trends and innovations of Nike and Adidas would further enhance the comparison.

I can see where you’re coming from, it would be beneficial to have a more detailed analysis of the current state of Nike and Adidas.

The history and details provided about Nike and Adidas are truly intriguing. It’s great to gain a deeper understanding of these iconic brands.

The in-depth analysis of Nike and Adidas is quite enlightening, offering a comprehensive understanding of the brands and their differences.

I agree, the article does well to present a detailed analysis of Nike and Adidas, highlighting their unique characteristics.

An excellent piece that presents an in-depth comparison of Nike and Adidas, focusing on their origins and key differences.

A very thorough and informative analysis of the comparison between Nike and Adidas. The detailed history of both companies is fascinating and the detailed comparison table is very enlightening.

I couldn’t agree more, the comparison table provides an excellent summary of the key differences between the two brands.

Absolutely, the in-depth history of Nike and Adidas is truly captivating.

While the article provides an interesting historical perspective, I believe it could delve deeper into the current market trends and product innovations of Nike and Adidas.

I agree, the comparison could benefit from a deeper analysis of the brands’ current strategies and product offerings.

It is interesting to learn about the specific product focus and history of Nike and Adidas. The article does a great job of highlighting the strengths and unique aspects of both brands.

I appreciate the unbiased comparison of Nike and Adidas, it really helps to understand the differences between the two.

Definitely, the article provides a well-rounded and comprehensive overview of Nike and Adidas.

This article offers a well-researched comparison of Nike and Adidas, capturing the essence of their historical origins and current market positions. An informative and intriguing read.

Leave a Comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Want to save this article for later? Click the heart in the bottom right corner to save to your own articles box!

Nike vs. Adidas

Aug 30, 2014

720 likes | 1.89k Views

Nike vs. Adidas. Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker. Nike To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an athlete. Adidas To be the leading sports brand in the world *Impossible is Nothing

Share Presentation

• key customers
• competitive strategy
• key competitors
• international ethical issues
• livestrong challenge 2007 video

Presentation Transcript

Nike vs. Adidas Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker

Nike To bring inspiration and innovation to every athlete* in the world* If you have a body, you are an athlete Adidas To be the leading sports brand in the world *Impossible is Nothing http://www.youtube.com/watch?v=EPO20PkSztE Mission Statements

Nike 1964: Bowerman/Knight 1970: Waffle Iron 1972: Swoosh 1980’s: Sport Celebrity Endorsement & Growth Adidas 1920’s-30’s: Dassler 1954: Soccer 1960: 3-Stripe 1984: Summer Olympics & Mainstream popularity History

Nike Chairman of the Board: Phil Knight CEO Nike: Mark Parker CFO: Don Blair President Nike Brand: Charlie Denson Global Operations: Gary M. DeStefano Adidas CEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett Key Leaders

Nike Athletic Shoes Apparel Sports Equipment Accessories Adidas Footwear Sportswear Sports Equipment Industry / Products

Nike NIKE Five Subsidiaries Cole Haan Converse Hurley International NIKE Golf Umbro Adidas Adidas Two Subsidiaries Reebok TaylorMade Business Structure

Nike Sport Performance Adidas Sport Performance Sport Style Market Segments

Nike Premium Price Strategy Sponsorship Agreements Adidas Premium Price Strategy Competitive Strategy

Nike Adidas Implementation of Joint Operating Model in Europe Core Competencies

Nike Adidas Distinctive Competencies

Nike Adidas Competitive Advantages

Nike Adidas Industry Trends / Key Issues

Nike Adidas 2009: International Day of Peace 2009: DJSI Winner Global Issues

Nike Adidas International Ethical Issues

Nike Nike.com United States: 25,000 Retailers International: Distributors, Licensees, and Subsidiaries Adidas Sales Strategy

Nike Adidas Key Customers

Nike Adidas Puma Nike Key Competitors

Nike Swoosh Logo Innovative Technology Focus LIVESTRONG Campaign Niketown Adidas 3-Stripe Logo Purchased Reebok to gain presence in North America Leader in Corporate Responsibility & Sustainability Buyer Loyalty SWOT- Strengths

Nike Male Dominate Executive Board Adidas Male Dominate Executive Board SWOT- Weaknesses

Nike Adidas Grow Reebok men Continue Partnership Development SWOT- Opportunities

Nike Adidas SWOT- Threats

Nike Adidas Porter’s – Product Substitution

Nike Adidas Porter’s – Rivalry

Nike Adidas Porter’s – Buyer Power

Intense competition among suppliers keeps manufacturing costs low Porter’s – Supplier Power

Nike Adidas Porter’s – Threat of Entry

Nike Adidas Financial Analysis

Nike Adidas Ratio: 2

Nike Adidas Ratio: 3

Nike Adidas Ratio 4

Nike 2008: Umbro Adidas 2005: Reebok Acquisitions

Nike 2007: Starter to Iconix Brand Group 2008: Bauer Hockey to Kohlberg & Co Adidas Divestitures

Nike Adidas Current Events

Nike Adidas Sustainability

Nike 2007: LIVESTRONG Challenge http://www.youtube.com/watch?v=RDfCTJQTpXs 2009: Profitable Stock Split 2 for 1 Adidas 2009: Business Realignment 2009: Sold $15.7 million shares of stock Strategy/Strategic Changes

Nike Adidas Recommendations

Nike Adidas M

Adidas – Impossible is Nothing. (2006, May 10). YouTube video posted by sktube. Retrieved November 27, 2009 from http://www.youtube.com/watch?v=EPO20PkSztE Fredeen, B. (2000, Feb. 1). Knowing Nike’s Customers. Retrieved November 18, 2009, from Fool.com. LIVESTRONG Challenge 2007 Video. (2007, June 1). YouTube video posted by livestrongarmy. Retrieved November 27, 2009, from http://www.youtube.com/watch?v=RDfCTJQTpXs Bibliography

Bibliography

• More by User

Adidas. Meagon Bell Ernie Pearmine Jeff Tomastik. History. 1949 adidas is founded - adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler.

842 views • 8 slides

Adidas V.S. Nike

571 views • 24 slides

Adidas and Nike Soccer Shoes

The Adidas and Nike Soccer Shoes is an exceptional mid-weight alternative for unbiased runners who delight in a delicate, however extremely responsive ride.

337 views • 10 slides

Adidas cleats with http://www.aztecasoccer.com

403 views • 17 slides

ADIDAS - NIKE

Group Study Presentation Anke Bernards, Stephanie Diller, Andrea Hanisch . ADIDAS - NIKE . Clive’s Comments. Good introduction Try to avoid just reading. Use slides as prompts. Perhaps practice a little more before presentation. Excellent graph on efficiency.

557 views • 24 slides

Adidas. By Brian Marx. A few things to know about Adidas. How has Adidas Branded Itself?. Football. Basketball. =. SPORTS. Running. Baseball. Running Football (soccer) Tennis Golf Cricket Basketball Lacrosse Rugby Gymnastics Skateboarding Baseball Accessories.

630 views • 9 slides

The. Adidas. Products that adidas came up with. By : Gong. Contents. 1 . Title page 2 . Who came up with the idea adidas 3 . How did adidas become successful 4 . How did the company adidas started. Who came up with the idea ( adidas ).

1.08k views • 5 slides

Adidas. Slogan: Nothing is impossible T his slogan keep people to work hard and persevere on their goal. In every sports, practicing hard and achieving the goal are very important. Hence, many customers will choose Adidas sport wears. New York City. I NY

2.62k views • 5 slides

By Lachlan Cox. Adidas. About Adidas. - Founded in 1949. -A company that is based in Germany but sells world wide. Adidas sell all sorts of things from footwear, clothes and accessories. What do Adidas sell?. Who do Adidas sponsor?.

1k views • 9 slides

Hurley vs. Nike

Hurley vs. Nike. By Becky Taylor. 3 Vendors we can use for the product are. Nike Hurley Converse All Star. Male or Female. Nike or Hurley. How old a re y ou. What color Hurly Bag do you like. What color Nike Bag do you like . On average how much do you spend in the wolf den per visit.

417 views • 14 slides

Adidas. Abdul Omar. Adidas Brand Identity. Adidas brand identity is fitness and sport and as you can see here the three stripes always have to be on show because that is what makes Adidas so unique and that is they’re brand identity. How technical restrictions may affect your advert design.

836 views • 4 slides

Adidas. By Lachlan Cox. About Adidas. -Founded in 1949. -A company that is based in Germany but sells world wide. What do Adidas sell?. Adidas sell all sorts of things from footwear, clothes and accessories. Who do Adidas sponsor?.

770 views • 5 slides

Nike vs. Adidas. Analysed By Shailesh Pawar ACL-II Business. Nike To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an Athlete. Adidas To be the leading sports brand in the world *Impossible is itself I'm Possible. Mission Statements.

554 views • 21 slides

Nike and Adidas

Nike and Adidas. Nike and Adidas have a good brand image in India. known for quality and up to date technology in footwear. Adidas is generally considered as a Neo-fashion product due to endorsements with Pop, Hip Pop artists. Adidas has a more lucrative appeal in India.

616 views • 10 slides

A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games. Adidas. Stephanie Clark. Adidas. German Sporting Goods Store Started by Adi Dassler Designed the first ever running shoe Styles. Adidas.

1.01k views • 8 slides

Adidas Superstars - adidas-superstars.com

Get the all type of sizes for the amazing Adidas Superstar shoes from the trustable portal adidas-superstars.com Visit: http://www.adidas-superstars.com/

297 views • 5 slides

Don’t get stressed of your footwear size try adidas superstar and get amazing offer at adidas-superstars.com. Visit: http://www.adidas-superstars.com/

252 views • 5 slides

nike: Expectations vs. Reality

nike is the best company in the world

127 views • 1 slides

• My presentations

Auth with social network:

Download presentation

We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!

Presentation is loading. Please wait.

Nike vs. Adidas Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker.

Published by Mungu Noel Modified over 5 years ago

Similar presentations

Presentation on theme: "Nike vs. Adidas Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker."— Presentation transcript:

Meagon Bell Ernie Pearmine Jeff Tomastik

Nike Fred Lizotte.

Impossible is nothing.

Sylmarie Nunez-Luna – Cis 1055 Section 7 October 4, 2010.

Finance & Investment Club Nike Inc. Just do it Finance & Investment Club Nike Inc. Just do it Investology: Ali Bakhshandehfard Jonathan Yin Jamie Duque.

+ Industry and Competitive Situation Analysis Alex Raney Allen Hicks Anthony Brown Braden Walker Christian Grandorf.

Overview Commercial Website Sarah Corporation SWOT Analysis Yvonne Competitors Industry Jerel Global Expansion & Challenges Recommendations.

Comparative Analysis:

Presented By: Ed Williams Astra Curry Kenneisha Seymour Cody Weflen.

How has Adidas evolved since it was founded?

Analysed By Shailesh Pawar ACL-II Business

Primary Question for Adidas

COMPARITIVE STUDY ON NIKE & ADIDAS BY SHRUTI GURJAR MONTHLY ASSGN II ACL-II-2012 SALES MODULE.

Situation Analysis (SWOT)

Nike Get it done!.

Gina Ammerman Section 401 September 29, 2008 Company Description  Main Headquarters: New York, New York  Leading retailer of athletic shoes and apparel.

BSG Company B Industry 42 Presented by: Sebastian Corredor

Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker

Strategy and Cost Management

By Steven & Ross. Contents Company Overview 1 Chinese Market 2 5 force analysis 3 4P analysis 4 Suggestion 5.

About project

© 2024 SlidePlayer.com Inc. All rights reserved.

• The Inventory

Support Quartz

Fund next-gen business journalism with $10 a month

Free Newsletters

Nike and Adidas are locked in a digital arms race

If there’s one thing Nike and Adidas appear to agree on, it’s that the future of the sneaker business is digital.

The fierce rivals have both been investing heavily in their end-to-end digital capabilities, from how they design sneakers to how they manufacture them and ultimately how they sell them. The pandemic has only cemented their commitments, as sales to shoppers through their online storefronts proved vital to keeping their businesses afloat while stores were closed and foot traffic plunged in key markets around the world.

The latest salvo comes from Adidas, which announced plans today to invest more than €1 billion ($1.2 billion) through 2025 on a digital transformation of the company. By that time, the company says, “the vast majority of adidas’ sales will be generated with products that were created and sold digitally.” The investment will see Adidas hire more data and technology experts, including more than 1,000 in 2021 alone, and implement a new digital management system.

Nike, meanwhile, has been expanding its digital capabilities and gathering talent through an acquisition spree it began following the 2017 debut of its “ consumer direct offense ” strategy, intended to let it deliver personalized service to shoppers on a global scale. In 2018, it bought data analytics firm Zodiac. The next year it acquired Celect , a specialist in using data to predict demand. This February, it snapped up Datalogue , a data integration start-up Nike said will let it turn raw data into insights it can act on immediately.

The push to digitize spans a number of processes across the companies. Adidas, Nike, and many other footwear manufacturers are increasingly designing in 3D software and using digital printing to create prototypes faster while reducing the number of physical samples they need to create. Adidas and Nike have also spent to digitally integrate their supply chains and increase automation.

A trend toward digital shopping

Most visible to shoppers, though, are the ways they’re investing in technology to sell their goods. Both have already built out an ecosystem of apps dedicated to general retail, new sneaker releases, and running or training. (Members who sign up are particularly valuable customers since they tend to spend more and make more purchases.) They’re also working to create one seamless experience across their e-commerce sites, apps, and stores, including those of their retail partners.

The online parts of their businesses are where the companies see their sales rising fastest. “We’ve now had three straight quarters of roughly 80% digital growth,” Nike CEO John Donahoe told investors during a December earnings call. “The consumer shift to digital is permanent, and our digital penetration will only increase in years to come.”

At Adidas, e-commerce grew 53% in 2020, reaching more than €4 billion. The company expects to double online sales to between €8 billion and €9 billion by 2025.

These sales are crucial to the shift Nike and Adidas are making to sell more products straight to shoppers rather than through retailers , a trend the pandemic has accelerated. Toward the end of 2020, each company reported that about 40% of total sales were direct to customers.

In its announcement today, Adidas said its direct-to-consumer sales should account for more than 80% of its expected growth through 2025, and will make up about half its total business. Its digital investments, it noted, will be key to hitting those targets.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.

Adidas vs nike

semester 4 Read less

Recommended

More related content, what's hot, what's hot ( 20 ), similar to adidas vs nike, similar to adidas vs nike ( 20 ), recently uploaded, recently uploaded ( 15 ).

• 1. Strategic Management (MGM 5200)
• 2. Nur Atirah binti Yusoff GSK 2086 Mohd Sophian bin Abu Bakar GSK 2142 Fairul Hisyam bin Mat GSK 2159 Kamal bin Talib GSK 2126 Mohd Syibli bin Mustafa GSK 2095
• 4. American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Headquartered near Beaverton, Oregon. Nike produces a wide range of sports equipment. First products were track running shoes. Currently make shoes, jerseys, shorts, cleats, base layers, etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. “To bring inspiration and innovation to every athlete in the world” “To continue to offers quality products with increasing growth in the industry and expanding globally”
• 5. “To be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology” “The Adidas Group to be the global leader in the sporting goods industry with brands built on a passion for sport and sporting lifestyle” Adidas Group, was founded in a small town in Bavaria, Adidas is a global public company and is one of the largest sports brands in the state-of-the-art sports footwear and clothing to accessories such as bags, watches, eyewear and other sports-related goods and equipment. Employing over 46,000 employer worldwide, with 170 subsidiaries including Reebok, Taylor Made-Adidas Golf, Rockport and CCM-Hockey. Group HQ are in Herzogenaurach,
• 8. 2014 centralized Sales Strategy & Excellency to support all market across the globe and managed by the Global Sales function. This created a global sales function which were responsible for commercial activities and a global brands function which were responsible for the marketing of both brands. The global sales function two departments, wholesale and retail, Sustain their corporate level strategy for the long run so that these divisions could emphasize and work hard in their respective departments in order to make the most of their efforts.
• 9. e-commerce High technology Right balance between shareholder interests and employee
• 15. Over a period of several years, Nike has shifted its focus to football with the aim of gaining the international recognition, just as Adidas dominates the world football market. The football market is usually considered to be the “World Sport” (Marketing Strategy for Adidas vs. Nike, 2015).
• 16. Adidas sports products are divided into three main categories: 1)Adidas performance shoes, eye wear and perfume. 2) Adidas original superstar sneakers, and Vintage clothing. 3) Bags, belts, hand gloves and style caps (Hollister, 2008).
• 17. Nike products 1) sport shoes and sunglasses. 2) body care, clothes, caps, bags, perfumes (wikivs.com, 2015).
• 19. Online selling boosted the performance of Nike & Adidas resulting in the increased sales and at the same time reducing the operational cost. Promotional strategies used by both companies are aimed at promoting their products as there is adoption of endorsement, use of magazines.
• 20. Nike as being innovator and creative, with new innovations and designs of new shoes styles. The major target audience is the football players and athletes, who are instilled with the competitive idea to improve performance. Both Adidas and Nike have a unique brand promotion. Customers have in their minds that if they want to wear light weight sporting shoes, they need to go for Adidas. This explains why most basketball shoes are manufactured by Adidas. Generally, basketball players wear shoes that are of unique design and also light (Hollister, 2008).
• 21. Nike and Adidas use celebrity advertisement, which can sometimes lead to the creation of negative images, especially when the celebrity engaged in unethical behaviors.
• 22. Sources: http://www.worldfinance.com/home/a-league-of-their-own-nike-vs-adidas. Notes: Sales and profit taken from Adidas Q2 and Nike Q4 2014
• 23. Year 2015 2014 2013 Nike Adidas Nike Adidas Nike Adidas Net Margin 3,273 692.645 2,693 595.595 2,472 1,089.384 EPS (Earning Per Share) 3.70 3.44 2.97 2.86 2.68 5.18 Liquidity Current Ratio 2.52 1.40 2.72 1.70 3.44 1.45 Laverage 1.70 1.36 1.71 1.21 1.60 1.11
• 24. The competitive advantage by Nike is related to its innovation and reputation for quality. When it comes to footwear, both companies promise their customers products that will provide them with the durability and comfort. The difference is that the products created by Nike have higher cost, while those of Adidas cost less (Marketing Strategy for Adidas vs. Nike, 2015).